• Household & Personal Products
  • Consumer Defensive
Church & Dwight Co., Inc. logo
Church & Dwight Co., Inc.
CHD · US · NYSE
101.8
USD
+0.42
(0.41%)
Executives
Name Title Pay
Ms. Rene M. Hemsey Executive Vice President & Chief Human Resources Officer --
Mr. Matthew Thomas Farrell President, Chief Executive Officer & Chairman 3.95M
Mr. Carlos G. Linares Executive Vice President, Chief Technology Officer & Global New Product Innovation 1.32M
Mr. Barry A. Bruno Executive Vice President, CMO & President of Consumer Domestic 1.2M
Mr. Joseph James Longo Vice President, Chief Accounting Officer & Corporate Controller --
Mr. Rick Spann Executive Vice President & Chief Supply Chain Officer --
Mr. Kevin Gokey Senior Vice President & Global Chief Information Officer --
Mr. Brian Buchert Executive Vice President of Strategy, M&A and Business Partnerships --
Mr. Richard A. Dierker Chief Financial Officer, Executive Vice President & Head of Business Operations 1.9M
Mr. Patrick D. de Maynadier Esq., J.D. Executive Vice President, General Counsel & Secretary 1.13M
Insider Transactions
Date Name Title Acquisition Or Disposition Stock / Options # of Shares Price
2024-07-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 46.31 0
2024-07-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 22.246 0
2024-07-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 15.462 0
2024-07-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.532 0
2024-07-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 25.883 0
2024-07-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 16.124 0
2024-07-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.453 0
2024-07-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.351 0
2024-07-08 Smith Michael R director A - A-Award Common Stock 760 0
2024-07-08 Smith Michael R director D - Common Stock 0 0
2024-07-08 Smith Michael R director A - A-Award Stock Option (right to buy) 2470 105.58
2024-07-08 Smith Michael R director A - A-Award Common Stock 760 0
2024-07-08 Smith Michael R - 0 0
2024-06-30 SHEARER ROBERT K director A - A-Award Phantom Stock 578.7037 0
2024-06-30 CASHAW BRAD director A - A-Award Phantom Stock 1157.4074 0
2024-06-30 Yoler Laurie director A - A-Award Common Stock 1158 103.68
2024-06-30 Vergis Janet S. director A - A-Award Common Stock 676 103.68
2024-06-30 Saideman Susan G director A - A-Award Common Stock 1158 103.68
2024-06-30 Price Penry W director A - A-Award Common Stock 1351 103.68
2024-06-28 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 45.193 0
2024-06-28 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 21.711 0
2024-06-28 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 14.822 0
2024-06-28 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 24.916 0
2024-06-28 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 25.258 0
2024-06-28 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.735 0
2024-06-28 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.345 0
2024-06-28 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.223 0
2024-06-14 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - M-Exempt Common Stock 54654.372 50.28
2024-06-14 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - S-Sale Common Stock 54654.372 107
2024-06-14 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - M-Exempt Stock Option (right to buy) 54654.372 50.28
2024-06-14 Dierker Richard A EVP, CFO & Head of Business Op A - M-Exempt Common Stock 86740 84.54
2024-06-14 Dierker Richard A EVP, CFO & Head of Business Op D - S-Sale Common Stock 86740 106.5618
2024-06-14 Dierker Richard A EVP, CFO & Head of Business Op D - M-Exempt Stock Option (right to buy) 86740 84.54
2024-06-14 Hooker Carlen EVP, Chief Commercial Officer A - M-Exempt Common Stock 2500 75.24
2024-06-14 Hooker Carlen EVP, Chief Commercial Officer D - M-Exempt Stock Option (right to buy) 2500 75.24
2024-06-14 Hooker Carlen EVP, Chief Commercial Officer D - S-Sale Common Stock 2500 106.711
2024-06-14 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 43.507 0
2024-06-14 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 20.9 0
2024-06-14 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 11.884 0
2024-06-14 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 23.987 0
2024-06-14 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.316 0
2024-06-14 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.148 0
2024-06-14 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.183 0
2024-06-14 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.027 0
2024-06-04 Saligram Ravichandra Krishnamurty director D - S-Sale Common Stock 20000 107.67
2024-05-31 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 43.787 0
2024-05-31 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 21.035 0
2024-05-31 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 11.961 0
2024-05-31 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 24.141 0
2024-05-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.472 0
2024-05-31 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.246 0
2024-05-31 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.21 0
2024-05-31 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.06 0
2024-05-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 43.718 0
2024-05-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 21.001 0
2024-05-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 11.942 0
2024-05-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 24.103 0
2024-05-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.434 0
2024-05-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.221 0
2024-05-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.203 0
2024-05-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.052 0
2024-05-08 SHEARER ROBERT K director A - M-Exempt Common Stock 13200 50.28
2024-05-08 SHEARER ROBERT K director D - S-Sale Common Stock 13200 106.3629
2024-05-08 SHEARER ROBERT K director D - M-Exempt Stock Option (right to buy) 13200 50.28
2024-05-06 Price Penry W director A - M-Exempt Common Stock 7752 34.81
2024-05-06 Price Penry W director D - S-Sale Common Stock 7752 105.4706
2024-05-06 Price Penry W director D - M-Exempt Stock Option (right to buy) 7752 34.81
2024-05-03 Price Penry W director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 Price Penry W director A - A-Award Common Stock 750 0
2024-05-03 Saideman Susan G director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 Saideman Susan G director A - A-Award Common Stock 750 0
2024-05-03 SHEARER ROBERT K director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 SHEARER ROBERT K director A - A-Award Common Stock 750 0
2024-05-03 Vergis Janet S. director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 Vergis Janet S. director A - A-Award Common Stock 750 0
2024-05-03 Yoler Laurie director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 Yoler Laurie director A - A-Award Common Stock 750 0
2024-05-03 WINKLEBLACK ARTHUR B director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 WINKLEBLACK ARTHUR B director A - A-Award Common Stock 750 0
2024-05-03 Saligram Ravichandra Krishnamurty director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 Saligram Ravichandra Krishnamurty director A - A-Award Common Stock 750 0
2024-05-03 IRWIN BRADLEY C director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 IRWIN BRADLEY C director A - A-Award Common Stock 750 0
2024-05-03 CASHAW BRAD director A - A-Award Stock Option (right to buy) 2360 106.11
2024-05-03 CASHAW BRAD director A - A-Award Common Stock 750 0
2024-04-30 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 43.429 0
2024-04-30 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 20.863 0
2024-04-30 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 11.863 0
2024-04-30 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 23.944 0
2024-04-30 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.273 0
2024-04-30 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.121 0
2024-04-30 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.176 0
2024-04-30 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.019 0
2024-04-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 46.128 0
2024-04-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 22.159 0
2024-04-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.601 0
2024-04-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.432 0
2024-04-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 25.78 0
2024-04-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 16.061 0
2024-04-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.435 0
2024-04-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.33 0
2024-04-03 Hooker Carlen EVP, Chief Commercial Officer D - F-InKind Restricted Stock Unit 105 0
2024-04-01 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 2.772 0
2024-04-01 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 1192.407 0
2024-04-01 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 44.616 0
2024-04-01 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 21.434 0
2024-04-01 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.187 0
2024-04-01 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 24.598 0
2024-04-01 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.936 0
2024-04-01 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.534 0
2024-04-01 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.29 0
2024-04-01 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.156 0
2024-03-15 Linares Carlos G. EVP Chief Tech&Global New Prod D - I-Discretionary Phantom Stock 7164.784 0
2024-03-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 44.908 0
2024-03-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.267 0
2024-03-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 24.759 0
2024-03-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 25.099 0
2024-03-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 15.636 0
2024-03-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.318 0
2024-03-14 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 47.648 0
2024-03-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.189 0
2024-03-13 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - M-Exempt Common Stock 9926 49.62
2024-03-13 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - S-Sale Common Stock 9926 104.5542
2024-03-13 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - M-Exempt Stock Option (right to buy) 9926 49.62
2024-03-11 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 0.542 0
2024-03-11 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 275000 41.755
2024-03-11 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 275000 103.8274
2024-03-11 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 275000 41.755
2024-03-11 IRWIN BRADLEY C director A - M-Exempt Common Stock 5590 53.75
2024-03-11 IRWIN BRADLEY C director D - S-Sale Common Stock 5590 104.117
2024-03-11 IRWIN BRADLEY C director D - M-Exempt Stock Option (right to buy) 5590 53.75
2024-03-11 Read Michael EVP, International A - M-Exempt Common Stock 4500 51.67
2024-03-11 Read Michael EVP, International D - S-Sale Common Stock 4500 105
2024-03-11 Read Michael EVP, International D - M-Exempt Stock Option (right to buy) 4500 51.67
2024-03-07 Spann Rick EVP Chief Supply Chain Officer A - A-Award Common Stock 8.298 103.08
2024-03-07 Longo Joseph James VP, Controller and CAO A - A-Award Common Stock 31.833 103.08
2024-03-07 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Common Stock 20.307 103.08
2024-03-07 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Common Stock 32.016 103.08
2024-03-07 FARRELL MATTHEW President and CEO A - A-Award Common Stock 112.937 103.08
2024-03-07 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Common Stock 32.016 103.08
2024-03-07 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Common Stock 32.016 103.08
2024-03-07 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Common Stock 32.016 103.08
2024-03-07 Dierker Richard A EVP, CFO & Head of Business Op A - M-Exempt Common Stock 24380 73.87
2024-03-07 Dierker Richard A EVP, CFO & Head of Business Op D - S-Sale Common Stock 24380 103.612
2024-03-07 Dierker Richard A EVP, CFO & Head of Business Op D - M-Exempt Stock Option (right to buy) 24380 73.87
2024-03-07 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 1299.743 0
2024-03-07 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 2134.515 0
2024-03-07 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 411.37 0
2024-03-07 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 1687.537 0
2024-03-07 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 833.327 0
2024-03-07 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 285.872 0
2024-03-06 Saligram Ravichandra Krishnamurty director A - M-Exempt Common Stock 15504 34.81
2024-03-06 Saligram Ravichandra Krishnamurty director D - S-Sale Common Stock 15504 102.252
2024-03-06 Saligram Ravichandra Krishnamurty director D - M-Exempt Stock Option (right to buy) 15504 34.81
2024-03-06 Buchert Brian D EVP of Strategy, M&A, and BP A - M-Exempt Common Stock 6120 34.81
2024-03-06 Buchert Brian D EVP of Strategy, M&A, and BP A - M-Exempt Common Stock 6000 41.915
2024-03-06 Buchert Brian D EVP of Strategy, M&A, and BP D - S-Sale Common Stock 6120 102.8357
2024-03-06 Buchert Brian D EVP of Strategy, M&A, and BP D - M-Exempt Stock Option (right to buy) 6000 41.915
2024-03-06 Buchert Brian D EVP of Strategy, M&A, and BP D - M-Exempt Stock Option (right to buy) 6120 34.81
2024-03-05 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - M-Exempt Common Stock 48537.216 53.75
2024-03-05 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - S-Sale Common Stock 48537.216 102
2024-03-05 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - M-Exempt Stock Option (right to buy) 48537.216 53.75
2024-03-01 IRWIN BRADLEY C director D - G-Gift Common Stock 7198 0
2024-03-04 Read Michael EVP, International A - M-Exempt Common Stock 9000 51.67
2024-03-04 Read Michael EVP, International D - M-Exempt Stock Option (right to buy) 9000 51.67
2024-03-04 Read Michael EVP, International D - S-Sale Common Stock 9000 100.953
2024-03-01 Read Michael EVP, International A - A-Award Stock Option (right to buy) 16640 100.28
2024-03-01 Read Michael EVP, International A - A-Award Common Stock 660 0
2024-03-01 Read Michael EVP, International D - F-InKind Common Stock 116 100.12
2024-03-01 FARRELL MATTHEW President and CEO A - A-Award Stock Option (right to buy) 202780 100.28
2024-03-01 FARRELL MATTHEW President and CEO A - A-Award Common Stock 8040 0
2024-03-01 FARRELL MATTHEW President and CEO D - F-InKind Common Stock 1259 100.12
2024-03-01 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Stock Option (right to buy) 14720 100.28
2024-03-01 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Common Stock 580 0
2024-03-01 Hooker Carlen EVP, Chief Commercial Officer D - F-InKind Restricted Stock Unit 54 0
2024-03-01 Longo Joseph James VP, Controller and CAO A - A-Award Stock Option (right to buy) 4070 100.28
2024-03-01 Longo Joseph James VP, Controller and CAO A - A-Award Common Stock 400 0
2024-03-01 Longo Joseph James VP, Controller and CAO D - F-InKind Common Stock 58 100.12
2024-03-01 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Stock Option (right to buy) 58500 100.28
2024-03-01 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Common Stock 2320 0
2024-03-01 Dierker Richard A EVP, CFO & Head of Business Op D - F-InKind Common Stock 298 100.12
2024-03-01 Hemsey Rene EVP, Chief HR Officer A - A-Award Stock Option (right to buy) 15400 100.28
2024-03-01 Hemsey Rene EVP, Chief HR Officer A - A-Award Common Stock 610 0
2024-03-01 Hemsey Rene EVP, Chief HR Officer D - F-InKind Common Stock 77 100.12
2024-03-01 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Stock Option (right to buy) 22710 100.28
2024-03-01 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Common Stock 900 0
2024-03-01 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - F-InKind Common Stock 157 100.12
2024-03-01 Spann Rick EVP Chief Supply Chain Officer A - A-Award Stock Option (right to buy) 15400 100.28
2024-03-01 Spann Rick EVP Chief Supply Chain Officer A - A-Award Common Stock 610 0
2024-03-01 Spann Rick EVP Chief Supply Chain Officer D - F-InKind Common Stock 89 100.12
2024-03-01 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Stock Option (right to buy) 16830 100.28
2024-03-01 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Common Stock 670 0
2024-03-01 Linares Carlos G. EVP Chief Tech&Global New Prod D - F-InKind Common Stock 125 100.12
2024-03-01 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Stock Option (right to buy) 10880 100.28
2024-03-01 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Common Stock 430 0
2024-03-01 Buchert Brian D EVP of Strategy, M&A, and BP D - F-InKind Common Stock 54 100.12
2024-03-01 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Stock Option (right to buy) 22890 100.28
2024-03-01 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Common Stock 910 0
2024-03-01 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - F-InKind Common Stock 115 100.12
2024-02-29 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 135.009 0
2024-02-29 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 45.003 0
2024-02-29 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 21.617 0
2024-02-29 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.061 0
2024-02-29 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 21.373 0
2024-02-29 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 5.577 0
2024-02-27 Bruno Barry A. EVP, Chf Mktng Offcr, Pres CD A - M-Exempt Common Stock 10993 41.915
2024-02-27 Bruno Barry A. EVP, Chf Mktng Offcr, Pres CD D - S-Sale Common Stock 10863 99.65
2024-02-27 Bruno Barry A. EVP, Chf Mktng Offcr, Pres CD D - S-Sale Common Stock 130 100.16
2024-02-27 Bruno Barry A. EVP, Chf Mktng Offcr, Pres CD D - M-Exempt Stock Option (right to buy) 10993 41.915
2024-02-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 22.223 0
2024-02-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.398 0
2024-02-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 21.971 0
2024-02-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 5.733 0
2024-02-09 Price Penry W director A - M-Exempt Common Stock 7752 34.81
2024-02-09 Price Penry W director D - S-Sale Common Stock 7752 98.291
2024-02-09 Price Penry W director D - M-Exempt Stock Option (right to buy) 7752 34.81
2023-12-31 IRWIN BRADLEY C director D - Common Stock 0 0
2023-12-31 Spann Rick EVP Chief Supply Chain Officer D - Common Stock 0 0
2023-12-31 Spann Rick EVP Chief Supply Chain Officer I - Common Stock 0 0
2023-12-31 Dierker Richard A EVP, CFO & Head of Business Op D - Common Stock 0 0
2023-12-31 Dierker Richard A EVP, CFO & Head of Business Op I - Common Stock 0 0
2023-12-31 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - Common Stock 0 0
2023-12-31 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary I - Common Stock 0 0
2023-12-31 Hooker Carlen EVP, Chief Commercial Officer I - Common Stock 0 0
2023-12-31 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - Common Stock 0 0
2023-12-31 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD I - Common Stock 0 0
2023-12-31 Buchert Brian D EVP of Strategy, M&A, and BP I - Common Stock 0 0
2023-12-31 Longo Joseph James VP, Controller and CAO I - Common Stock 0 0
2023-12-31 SHEARER ROBERT K director D - Common Stock 0 0
2023-12-31 Saligram Ravichandra Krishnamurty director I - Common Stock 0 0
2023-12-31 Saligram Ravichandra Krishnamurty director I - Common Stock 0 0
2023-12-31 CASHAW BRAD director D - Common Stock 0 0
2024-02-07 Hemsey Rene EVP, Chief HR Officer A - M-Exempt Common Stock 5280 34.81
2024-02-07 Hemsey Rene EVP, Chief HR Officer A - M-Exempt Common Stock 4000 34.835
2024-02-07 Hemsey Rene EVP, Chief HR Officer D - S-Sale Common Stock 4000 100.104
2024-02-07 Hemsey Rene EVP, Chief HR Officer D - S-Sale Common Stock 5280 100.3048
2024-02-07 Hemsey Rene EVP, Chief HR Officer D - M-Exempt Stock Option (right to buy) 5280 34.81
2024-02-07 Hemsey Rene EVP, Chief HR Officer D - M-Exempt Stock Option (right to buy) 4000 34.835
2023-12-31 Hemsey Rene EVP, Chief HR Officer D - Common Stock 0 0
2023-12-31 Hemsey Rene EVP, Chief HR Officer I - Common Stock 0 0
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2024-02-06 Linares Carlos G. EVP Chief Tech&Global New Prod A - M-Exempt Common Stock 39520 53.75
2024-02-06 Linares Carlos G. EVP Chief Tech&Global New Prod D - S-Sale Common Stock 39520 100.5949
2024-02-06 Linares Carlos G. EVP Chief Tech&Global New Prod D - M-Exempt Stock Option (right to buy) 39520 53.75
2024-02-06 Linares Carlos G. EVP Chief Tech&Global New Prod D - M-Exempt Stock Option (right to buy) 40083 53.2
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2024-02-06 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 275000 41.755
2024-02-06 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 275000 100.2843
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2023-12-31 FARRELL MATTHEW President and CEO I - Common Stock 0 0
2023-12-31 FARRELL MATTHEW President and CEO I - Common Stock 0 0
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2024-02-05 IRWIN BRADLEY C director A - M-Exempt Common Stock 4960 49.62
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2024-02-05 IRWIN BRADLEY C director D - M-Exempt Stock Option (right to buy) 6000 53.75
2024-02-05 IRWIN BRADLEY C director D - M-Exempt Stock Option (right to buy) 4960 49.62
2024-02-05 WINKLEBLACK ARTHUR B director A - M-Exempt Common Stock 12960 49.62
2024-02-05 WINKLEBLACK ARTHUR B director D - S-Sale Common Stock 12960 99.298
2024-02-05 WINKLEBLACK ARTHUR B director D - M-Exempt Stock Option (right to buy) 12960 49.62
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2024-01-31 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.093 0
2024-01-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 21.43 0
2024-01-31 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 5.592 0
2024-01-12 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 22.164 0
2024-01-12 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 12.366 0
2024-01-12 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 21.912 0
2024-01-12 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 5.718 0
2023-12-29 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 26.631 0
2023-12-29 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 57.859 0
2023-12-29 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 68.664 0
2023-12-29 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 10.986 0
2023-12-29 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 26.213 0
2023-12-29 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 37.96 0
2023-12-29 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.494 0
2023-12-29 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.506 0
2023-12-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 59.795 0
2023-12-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 70.961 0
2023-12-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 11.353 0
2023-12-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 27.09 0
2023-12-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 27.522 0
2023-12-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 39.229 0
2023-12-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.645 0
2023-12-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.69 0
2023-12-12 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - J-Other Phantom Stock 461.029 0
2023-11-30 Read Michael EVP, International D - M-Exempt Stock Option (right to buy) 4500 51.67
2023-11-30 Read Michael EVP, International A - M-Exempt Common Stock 4500 51.67
2023-11-30 Read Michael EVP, International D - S-Sale Common Stock 4500 96
2023-11-30 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 56.62 0
2023-11-30 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 67.194 0
2023-11-30 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 10.47 0
2023-11-30 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.652 0
2023-11-30 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 26.06 0
2023-11-30 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 37.147 0
2023-11-30 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.398 0
2023-11-30 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.388 0
2023-11-14 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 8521.895 0
2023-11-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 70.845 0
2023-11-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.905 0
2023-11-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 27.046 0
2023-11-15 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - A-Award Phantom Stock 39.164 0
2023-11-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 27.477 0
2023-11-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.637 0
2023-11-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.68 0
2023-11-06 Spann Rick EVP Chief Supply Chain Officer A - I-Discretionary Phantom Stock 8462.198 0
2023-11-06 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - I-Discretionary Phantom Stock 7176.996 0
2023-10-31 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 60.163 0
2023-10-31 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 71.397 0
2023-10-31 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.967 0
2023-10-31 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 27.257 0
2023-10-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 27.691 0
2023-10-31 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.674 0
2023-10-31 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.725 0
2023-10-13 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 62.385 0
2023-10-13 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 74.036 0
2023-10-13 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 8.261 0
2023-10-13 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 28.264 0
2023-10-13 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 28.714 0
2023-10-13 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.846 0
2023-10-13 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.937 0
2023-09-29 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 59.71 0
2023-09-29 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 70.86 0
2023-09-29 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.907 0
2023-09-29 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 27.051 0
2023-09-29 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 27.483 0
2023-09-29 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.638 0
2023-09-29 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.682 0
2023-09-19 Saligram Ravichandra Krishnamurty director D - G-Gift Common Stock 20 0
2023-09-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 57.458 0
2023-09-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 68.189 0
2023-09-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.609 0
2023-09-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 26.032 0
2023-09-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 26.446 0
2023-09-15 Buchert Brian D EVP of Strategy, M&A, and BP A - A-Award Phantom Stock 4.437 0
2023-09-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.467 0
2023-08-31 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 56.538 0
2023-08-31 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 67.097 0
2023-08-31 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.487 0
2023-08-31 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.615 0
2023-08-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 26.023 0
2023-08-31 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.38 0
2023-08-30 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 132881 41.915
2023-08-30 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 132881 96
2023-08-30 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 132881 41.915
2023-08-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 58.087 0
2023-08-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 68.934 0
2023-08-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.692 0
2023-08-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 26.316 0
2023-08-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 26.736 0
2023-08-15 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.528 0
2023-08-14 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 27181 41.915
2023-08-14 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 27181 41.915
2023-08-14 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 27181 96.0349
2023-08-10 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 1280 41.915
2023-08-10 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 1280 41.915
2023-08-10 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 1280 97.0677
2023-08-10 Dierker Richard A EVP, CFO & Head of Business Op A - M-Exempt Common Stock 90000 73.87
2023-08-10 Dierker Richard A EVP, CFO & Head of Business Op D - M-Exempt Stock Option (right to buy) 90000 73.87
2023-08-10 Dierker Richard A EVP, CFO & Head of Business Op D - S-Sale Common Stock 90000 95.8041
2023-08-03 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 4591 41.915
2023-08-03 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 4591 41.915
2023-08-03 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 4591 97.0738
2023-08-02 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 2967 41.915
2023-08-02 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 4039 34.81
2023-08-02 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 2967 41.915
2023-08-02 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 2967 97.1545
2023-08-02 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 4039 34.81
2023-07-31 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 57.188 0
2023-07-31 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 67.868 0
2023-07-31 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.573 0
2023-07-31 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.909 0
2023-07-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 26.322 0
2023-07-31 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.442 0
2023-07-14 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 55.365 0
2023-07-14 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 65.704 0
2023-07-14 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.331 0
2023-07-14 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.084 0
2023-07-14 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 25.483 0
2023-07-14 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 5.268 0
2023-06-30 Price Penry W director A - A-Award Common Stock 1381 100.23
2023-06-30 Yoler Laurie director A - A-Award Common Stock 1198 100.23
2023-06-30 Saideman Susan G director A - A-Award Common Stock 1198 100.23
2023-06-30 IRWIN BRADLEY C director A - A-Award Common Stock 1198 100.23
2023-06-30 Vergis Janet S. director A - A-Award Common Stock 699 100.23
2023-06-30 SHEARER ROBERT K director A - A-Award Phantom Stock 609.0143 0
2023-06-30 CASHAW BRAD director A - A-Award Phantom Stock 1197.246 0
2023-06-30 Saligram Ravichandra Krishnamurty director A - A-Award Phantom Stock 1496.557 0
2023-06-30 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 54.587 0
2023-06-30 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 64.781 0
2023-06-30 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.228 0
2023-06-30 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 24.73 0
2023-06-30 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 25.124 0
2023-06-30 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - A-Award Phantom Stock 2.15 0
2023-06-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 57.087 0
2023-06-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 67.747 0
2023-06-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.56 0
2023-06-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.863 0
2023-06-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.394 0
2023-05-31 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 59.18 0
2023-05-31 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 70.232 0
2023-05-31 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.836 0
2023-05-31 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 26.812 0
2023-05-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 23.146 0
2023-05-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 56.921 0
2023-05-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 67.55 0
2023-05-15 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.538 0
2023-05-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.788 0
2023-05-15 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 22.261 0
2023-05-09 Hemsey Rene EVP, Chief HR Officer A - M-Exempt Common Stock 7460 30.96
2023-05-09 Hemsey Rene EVP, Chief HR Officer D - S-Sale Common Stock 7460 96.5595
2023-05-09 Hemsey Rene EVP, Chief HR Officer D - M-Exempt Stock Option (right to buy) 7460 30.96
2023-05-02 SHEARER ROBERT K director A - M-Exempt Common Stock 11590 53.75
2023-05-02 SHEARER ROBERT K director D - S-Sale Common Stock 11590 96.2276
2023-05-02 SHEARER ROBERT K director D - M-Exempt Stock Option (right to buy) 11590 53.75
2023-05-02 SHEARER ROBERT K director A - M-Exempt Common Stock 12960 49.62
2023-05-02 SHEARER ROBERT K director D - S-Sale Common Stock 12960 96.2276
2023-05-02 SHEARER ROBERT K director D - M-Exempt Stock Option (right to buy) 12960 49.62
2023-05-02 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - M-Exempt Common Stock 6440 34.81
2023-05-02 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - S-Sale Common Stock 6440 96.2662
2023-05-02 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - M-Exempt Stock Option (right to buy) 6440 34.81
2023-05-02 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD A - M-Exempt Common Stock 4000 34.35
2023-05-02 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - S-Sale Common Stock 4000 96.2662
2023-05-02 Bruno Barry A. EVP, Chf Mktng Offcr Pres CD D - M-Exempt Stock Option (right to buy) 4000 34.35
2023-05-01 FARRELL MATTHEW President and CEO A - M-Exempt Common Stock 138081 34.81
2023-05-01 FARRELL MATTHEW President and CEO D - S-Sale Common Stock 138081 97.0173
2023-05-01 FARRELL MATTHEW President and CEO D - M-Exempt Stock Option (right to buy) 138081 34.81
2023-05-01 Dierker Richard A EVP, CFO & Head of Business Op A - M-Exempt Common Stock 88630 77.33
2023-05-01 Dierker Richard A EVP, CFO & Head of Business Op D - S-Sale Common Stock 88630 96.7014
2023-05-01 Dierker Richard A EVP, CFO & Head of Business Op D - M-Exempt Stock Option (right to buy) 88630 77.33
2023-04-28 IRWIN BRADLEY C director D - S-Sale Common Stock 8000 97.4759
2023-04-28 IRWIN BRADLEY C director D - M-Exempt Stock Option (right to buy) 8000 49.62
2023-04-28 IRWIN BRADLEY C director A - M-Exempt Common Stock 7660 41.915
2023-04-28 IRWIN BRADLEY C director D - S-Sale Common Stock 7660 97.4759
2023-04-28 IRWIN BRADLEY C director D - M-Exempt Stock Option (right to buy) 7660 41.915
2023-04-28 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary A - M-Exempt Common Stock 45642.282 49.62
2023-04-28 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - S-Sale Common Stock 45642.282 97.0632
2023-04-28 DE MAYNADIER PATRICK D EVP, Gen. Counsel & Secretary D - M-Exempt Stock Option (right to buy) 45642.282 49.62
2023-04-28 CASHAW BRAD director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 CASHAW BRAD director A - A-Award Common Stock 820 0
2023-04-28 IRWIN BRADLEY C director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 IRWIN BRADLEY C director A - A-Award Common Stock 820 0
2023-04-28 Saligram Ravichandra Krishnamurty director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 Saligram Ravichandra Krishnamurty director A - A-Award Common Stock 820 0
2023-04-28 Price Penry W director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 Price Penry W director A - A-Award Common Stock 820 0
2023-04-28 Saideman Susan G director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 Saideman Susan G director A - A-Award Common Stock 820 0
2023-04-28 SHEARER ROBERT K director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 SHEARER ROBERT K director A - A-Award Common Stock 820 0
2023-04-28 Vergis Janet S. director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 Vergis Janet S. director A - A-Award Common Stock 820 0
2023-04-28 WINKLEBLACK ARTHUR B director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 WINKLEBLACK ARTHUR B director A - A-Award Common Stock 820 0
2023-04-28 Yoler Laurie director A - A-Award Stock Option (right to buy) 2880 97.12
2023-04-28 Yoler Laurie director A - A-Award Common Stock 820 0
2023-04-28 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 56.334 0
2023-04-28 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 66.855 0
2023-04-28 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 7.46 0
2023-04-28 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 25.522 0
2023-04-28 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 22.033 0
2023-04-14 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 61.794 0
2023-04-14 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 73.333 0
2023-04-14 Hooker Carlen EVP, Chief Commercial Officer A - A-Award Phantom Stock 8.182 0
2023-04-14 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 27.996 0
2023-04-14 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 24.167 0
2023-04-04 Hooker Carlen officer - 0 0
2023-04-01 Hooker Carlen EVP, Chief Commercial Officer I - Common Stock 0 0
2024-06-14 Hooker Carlen EVP, Chief Commercial Officer D - Stock Option (right to buy) 5480 84.54
2022-09-30 Hooker Carlen EVP, Chief Commercial Officer D - Stock Option (right to buy) 4715 75.24
2023-06-15 Hooker Carlen EVP, Chief Commercial Officer D - Stock Option (right to buy) 7180 73.87
2025-06-13 Hooker Carlen EVP, Chief Commercial Officer D - Stock Option (right to buy) 6380 84.85
2026-03-01 Hooker Carlen EVP, Chief Commercial Officer D - Stock Option (right to buy) 4270 83.13
2026-03-01 Hooker Carlen EVP, Chief Commercial Officer D - Restricted Stock Unit 137 0
2023-04-01 Hooker Carlen EVP, Chief Commercial Officer D - Phantom Stock 971.34 0
2023-03-31 Wood Paul Richard EVP Chief Commercial Officer A - A-Award Phantom Stock 20.801 0
2023-03-31 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 60.671 0
2023-03-31 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 72.001 0
2023-03-31 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 27.488 0
2023-03-31 Dierker Richard A EVP, CFO & Head of Business Op A - A-Award Phantom Stock 23.728 0
2023-03-28 Saligram Ravichandra Krishnamurty director D - G-Gift Common Stock 22 0
2023-03-15 Wood Paul Richard EVP Chief Commercial Officer A - A-Award Phantom Stock 21.337 0
2023-03-15 Spann Rick EVP Chief Supply Chain Officer A - A-Award Phantom Stock 62.234 0
2023-03-15 Linares Carlos G. EVP Chief Tech&Global New Prod A - A-Award Phantom Stock 73.856 0
2023-03-15 FARRELL MATTHEW President and CEO A - A-Award Phantom Stock 28.196 0
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Transcripts
Operator:
Good morning, ladies and gentlemen, and welcome to Church & Dwight's First Quarter 2024 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors are described in detail in the company's SEC filings.
I would now like to introduce your host for today's call, Mr. Matt Farrell, Chairman, President and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew Farrell:
Good morning, everyone. Thanks for joining us today. I'll begin with a review of the Q1 results. And then I'll turn the call over to Rick Dierker, our CFO. And when Rick is done, we'll open the call up for questions.
Q1 was another solid quarter for Church & Dwight. Reported sales growth was 5.1%, beating our outlook of 4%, thanks to stronger results across the board from domestic, international and specialty products. Organic sales grew 5.2%, which exceeded our 4% Q1 outlook with volume accounting for a very healthy 70% of our growth. Gross margin expanded 220 basis points. At the same time, we increased marketing spending in the quarter and gained market share in the majority of our categories. Adjusted EPS was $0.96, which was $0.11 higher than our $0.85 outlook. The results were driven by higher-than-expected sales growth, gross margin expansion and a lower tax rate. We continue to grow in the online class of trade with online sales as a percentage of global sales now reaching 20.5%. In March, we signed a definitive agreement to acquire GRAPHICO, our Japanese distributor for approximately $35 million. We expect the acquisition to close later this year. GRAPHICO's annual sales are approximately $38 million. The business is based in Tokyo and has 59 employees. Since 2008, GRAPHICO has partnered with Church & Dwight and driven OXICLEAN to be the #1 powder prewash additive in Japan. The acquisition is expected to contribute to greater expansion of our business in Japan and the greater APAC region. We intend to leverage the capabilities of the GRAPHICO team to bring additional Church & Dwight brands to Japanese consumers. Now I'm going to turn my comments to each of the 3 businesses. First up is the U.S. The U.S. consumer business had 4.3% organic sales growth, 3.3% that was volume driven, making this the third consecutive quarter of U.S. volume growth. 5 of our 7 power brands gained market share in the quarter and private label market share in our categories remained relatively stable. Now let's look at a few important categories in the U.S., starting with laundry. ARM & HAMMER liquid laundry detergent consumption was flat while the category grew 2%. Many of you may recall, we had pulled back on promotional activity in Q4, and that continued into early Q1. As our promotional activity normalized, ARM & HAMMER liquid laundry saw share gains late in the quarter and the brand has continued to perform well in April. Now elsewhere in laundry, ARM & HAMMER unit dose and ARM & HAMMER scent boosters both grew faster than their categories and grew share in the quarter. Our XTRA liquid laundry brand, which is our extreme value offering grew consumption 6.3% and increased market share to 3.8%. Regarding new products, we have launched 2 new products into the detergent category, ARM & HAMMER Deep Clean and ARM & HAMMER Power Sheets. The first ARM & HAMMER Deep Clean is our most premium ARM & HAMMER laundry detergent entering the mid-tier of liquid laundry and delivering a superior clean at a price consumers can afford. The second new product is ARM & HAMMER Power Sheets laundry detergent, which is launched -- which was launched online in August of 2023. ARM & HAMMER was the first major brand to offer this new unit dose form in the U.S. Now due to its online success, Power Sheets is now available in select brick-and-mortar retailers. Power Sheets continues to grow online. It now has 9,000 reviews with a 4.5 rating, and both Deep Clean and Power Sheets are off to a great start in 2024, and we're excited about the early results we are seeing. Now over in Litter. ARM & HAMMER Litter grew consumption 5% in Q1, which was in line with category growth. Our new lightweight ARM & HAMMER Hardball Clumping Litter is now expanding nationally after a successful in-market test in 2023. We expect this new litter to help ARM & HAMMER capture a greater share of the lightweight litter category. To give you a couple of facts here, lightweight litter today accounts for 16% of the clumping litter category. Our share of lightweight clumping litter has grown from 4% to 6% since year-end 2023, but that compares to our 29% share in regular weight litter. So still a long way to go. Turning to Personal Care, BATISTE continues to see strong consumption growth with consumption up 19% in Q1, growing share to 47.5%. BATISTE continues to be the global leader in dry shampoo. We are meeting consumers' desire for long-lasting results with the launch of BATISTE Sweat Activated and BATISTE Touch Activated dry shampoos. And so far, consumers are posting excellent reviews for both of these new innovations. Now our mouthwash. THERABREATH mouthwash and HERO continue to perform extremely well. THERABREATH is the #1 alcohol-free mouthwash brand and is now the #3 brand in total mouthwash with a 16% share. THERABREATH recently entered the antiseptic segment of the category with the launch of TheraBreath Deep Clean Oral Rinse, which represents 30% of the category. HERO continues to drive the majority of growth in the acne category and has grown to become the #1 brand in the larger acne category with 19% share. HERO continues to launch innovative solutions in patches combined with adjacent consumer needs, such as recently launched Dissolve Away Daily Cleansing Balm. Now there are 2 businesses, Gummy Vitamins and WATERPIK that created a drag on total company organic growth in Q1. First, WATERPIK. The good news for WATERPIK is consumption for our water flosser business is healthy. However, flosser shipments were affected by retailer inventory adjustments in the first quarter. This, combined with lower shower head consumption accounted for a 1% negative drag on organic revenue growth but we expect this to be transient. The second is gummies, which also created a 1% drag. The Gummy Vitamin category declined 5% in Q1, which was actually worse than our expectations for the category and our consumption was down even greater, down 12%. We continue to move forward with our plans to stabilize our vitamin business through changes, through packaging, messaging and greater marketing investments that we've talked about with you in the past. I will close my comments on the U.S. by saying that overcoming the drag from these businesses still -- and still posting a 5% organic sales growth for total company, just illuminates the strength of our portfolio. Turning now to international and Specialty Products. Our international business delivered organic growth of 8.8% in Q1. This was driven by strong growth in the subsidiaries, just a few callouts, especially Mexico, Germany, U.K. and France. And also had growth from our Global Markets Group. And finally, Specialty Products. Specialty Products organic sales increased 7.2% primarily due to record sales in our [ Eurasia ] business as SPD continues to expand globally. I want to wrap up my remarks by reiterating that the company is performing well with all 3 divisions delivering strong growth. And I want to thank our global employees for their great efforts each and every day. Now we rarely raise our full year outlook after only one quarter. But given our fast start, we raised our outlook for gross margin and EPS growth, and we have confidence in our new full year forecast. And now I'm going to turn it over to Rick to give you some more color around the quarter.
Richard Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. First quarter adjusted EPS was $0.96, up 12.9% from the prior year. The $0.96 was better than our $0.85 outlook, primarily driven from higher-than-expected sales growth, gross margin expansion and a lower tax rate. Reported revenue was up 5.1%, and organic sales were up 5.2%. Organic sales were driven by volume of 3.7% and positive product mix and pricing of 1.5%. 70% of our organic growth was volume driven. And as Matt mentioned earlier, this makes 3 consecutive quarters of U.S. volume growth.
Our first quarter gross margin was 45.7%, a 220 basis point increase from a year ago, primarily due to productivity, volume, mix and pricing, net of the impact of higher manufacturing costs. Let me walk you through the Q1 bridge. Gross margin was made up of the following:
positive [ 130 ] basis points impact from price volume mix and a positive [ 130 ] basis points from productivity. This was partially offset by 10 basis points from currency and 30 basis points from inflation.
Moving to marketing. Marketing was up $29.7 million year-over-year. Marketing expense as a percentage of net sales was 10.1% or 150 basis points higher than Q1 of last year and led to share gains. For SG&A, Q1 adjusted SG&A increased 80 basis points year-over-year. Other expense all-in was $20.9 million, a $2.2 million decrease primarily due to lower outstanding debt and higher interest income. We now expect other expense for 2024 to be approximately $80 million. For income tax, our effective rate for the quarter was 19.9% compared to 24.4% in 2023, a decrease of 450 basis points due to a high level of stock option exercise in Q1 of 2024. We continue to expect the full year rate to be approximately 23%. And now to cash. For the first 3 months of 2024, cash from operating activities increased to $263 million, a decrease of $10.1 million with higher cash earnings, offset by higher working capital. We now expect full year cash flow from operations to be approximately $1.050 billion, up slightly from our previous $1 billion outlook. Capital expenditures for the first 3 months were $46.3 million, a $21 million increase from the prior year as capacity expansion projects proceed as planned. We expect 2024 CapEx of approximately $180 million as we complete the major capacity investments that were initiated in 2023, and we expect capital spending to return to historical levels of 2% of sales in 2025. And now for the full year outlook. We continue to expect the full year 2024 reported an organic sales growth to be approximately 4% to 5%. We now expect full year EPS in the range of 8% to 9% growth. This is up from our previous 7% to 9%. And is inclusive of costs related to the exit of the MEGALAC business as well as GRAPHICO transaction costs. We now expect full year gross margin to expand approximately 75 basis points, up from previous range of 50 to 75 basis points. Given our outstanding Q1 margin expansion of 220 bps, this outlook implies moderate gross margin expansion for the remainder of the year. We continue to expect an increase in manufacturing costs to be more than offset through productivity, mix, higher volume and carryover pricing. We continue to expect marketing as a percentage of net sales to be approximately 11%. SG&A is now expected to be flat as a percentage of net sales compared to 2023, reflecting the investments we are making in our international, e-commerce, infrastructure and costs related to the GRAPHICO acquisition Matt discussed earlier. For Q2, we have a strong outlook and expect reported sales growth of approximately 3.5%. Organic sales growth of approximately 4%. We had a really strong April from a consumption perspective. So some might be expecting a higher organic growth outlook. Our 4% outlook reflects higher coupons and trade promotion in support of new products. We're fully lapping 2023 price increases and we're lapping a year ago distribution gains for HERO. Moving on to the rest of the P&L. We expect moderate gross margin expansion in the quarter in Q2 as we have less of an impact from carryover pricing. Increased marketing spending to support our innovation pipeline, higher SG&A expense and a significantly higher tax rate of 24% compared to the prior year of 17.9%, which benefited from a high level of stock option exercises. This represents a roughly $0.07 drag on EPS. As a result, we expect adjusted EPS of $0.83 per share, down 10% versus last year adjusted Q2 EPS. And with that, Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] We'll take our first question today from Chris Carey with Wells Fargo Securities.
Christopher Carey:
Just regarding the Q4 outlook for organic sales to be below the run rate that we're seeing in the scanner trends, Rick, you mentioned trade promotion lapping of HERO -- or excuse me, I think the THERABREATH or HERO distribution gains, if you could confirm that? How would you contextualize the drivers of those 2 items for the organic sales outlook in Q2 being below what we can see in the consumption trends? And then got you a follow-up.
Richard Dierker:
Yes. Thanks for the question, Chris. You're right. April was around 6.5% consumption growth, really, really strong. And we said 3 things really driving a lower organic outlook of around 4%, which is probably in the grand scheme, HERO, lapping year ago distribution gains as we went national for HERO. It was probably the biggest one.
And then number two, not getting any contribution from pricing, we've fully lapped 2023 pricing actions by -- as we enter into Q2. And then the third one would be higher coupons for -- and trade for supporting our new products because this is one of our best years of innovation.
Christopher Carey:
Okay. That's helpful. The second thing would just be we're seeing an improvement sequentially in laundry volumes. Obviously, there's been some noise in this category with compaction with stepped-up promotional activity in the year ago base. How would you characterize your expectation for laundry sequentially from here?
Clearly, we're seeing the improvement as those lapse normalize, would you expect to continue to see that improvement going forward? And do you just have any expectation for how volumes might shape up in laundry specifically over the next couple of quarters? And if I could sneak in, are you starting to see any competitive activity in your litter business, which is what we're hearing from one of your competitors?
Matthew Farrell:
Yes. You got a lot of questions there Chris.
Yes. So if you look at laundry category, you got -- there's a lot going on there. You've got liquid laundry, you got unit dose and you got scent booster. So if you look at the categories, the last 3 quarters for each of those, liquid laundry sort of decelerated year-over-year growth, Q3, Q4, Q1, it's like up 5%, [ up 2, up 2 ]. And so it has decelerated. The reason we feel good about where we stand right now is we know we lost some share in the -- early in the quarter, then we normalized the trade spend. And then we're going to have even more couponing and trade going forward. Why? Because of we got Deep Clean that we've launched nationally. So -- and we think that -- we make that stick in high mid-tier and that could provide years of growth for us. So I think the horse to ride this year and laundry is going to be Deep Clean. As far as unit dose and scent boosters go, unit dose, that's decelerated as well the last 3 quarters, [ 8, 5, 3 ]. But we -- our unit dose grew 34% in the quarter. So we had a lot of success, a lot of trade down going on there. And then scent boosters, which is a very discretionary category, the last 3 quarters is [ 2, 1, 1 ] as far as the year-over-year growth. And we grew 7% because we're a value in that category. So we're in a good position, both in unit dose and at scent boosters. So then when you talk about the promotional things are right now. Look, liquid laundry, if you went to Q4 versus Q1, it's up a bit, like up 70 bps. So just as in measured channels, of course. And of course, you can't see coupons as well. I feel good IRI and Nielsen. But if you look at the sold-on deal, it went from 33.2 to 33.9 sequentially. So you wouldn't say, well, that's not that big a move. But year-over-year, Q1 to Q1, it's up 180 bps. So we would still say that if you go back to pre-COVID times, if you went back to, say, 2018, it's about a 40% sold on deal. So we're a long way from being where we used to be. But I'd say trend-wise, you do a trend line, you'd said it is inching up over the last 6 to 8 quarters. You mentioned litter as well. Litter is same sold on deal in Q1, Q4 it's 15.3%, but still up year-over-year 40 bps, but a long way from where it was. If you went back years ago, we would more around 20%. So -- but it is -- obviously, we had one competitor that was out of stock for a while, so they'll need to -- I suspect, be promoting to win back -- win back share. But as I said, we've -- the horse we're riding there is a Hardball. We've got a lot of opportunity in the lightweight litter category. So that's -- you had a long question, so it's kind of a long answer, did I hit most of the points, Chris?
Christopher Carey:
That's perfect.
Operator:
Our next question will come from Rupesh Parikh with Oppenheimer.
Rupesh Parikh:
Also congrats on the nice quarter. So just going back to the vitamin category. Just curious what continues to weigh in the category? And then how should we think about expectations for the balance of the year versus, I guess, the double-digit consumption decline we just saw in Q1?
Matthew Farrell:
Yes. Well, if you look at the category, Q4 and Q1 just round numbers are both down 5%, down 5%, down 5%. And normally, you would expect New Year's resolutions and people wanting to get healthy, that would be a boost to the category. We didn't see it in Q1. So it was 2 things. It still is probably the tail from post COVID.
But also, you could also argue that for many people, it's discretionary. So the third thing though is that people moving from gummies to other forms, and that is powders and also things like chewables. And we're launching a chewable this year. So we could see some of that shift to other forms. But I would say those are the dynamics that we're looking at. Now as far as our performance, yes, we've had double-digit decline in Q4 and Q1. So obviously, not happy about that. Takes a while to turn that around. You probably are starting to see new packaging in in-store. Not only new packaging but higher marketing spend as well. We are seeing signs of retailer support with respect to shelf placement and facings pre and post resets. So we hope that this is the year we're going to stabilize. We're really hoping that in the second half of this year that this business will inflect and start to grow. But we've been down Q4 and Q1, as I said.
Rupesh Parikh:
Great. And then maybe just one quick follow-up for Rick. So you guys raised the bottom line guidance, but still kept the same top line guide even with the Q1, and it sounds like strong momentum in April. So just curious in terms of -- is it just conservatism for reaffirming the guide? Or is it still just early in the year?
Richard Dierker:
Yes. I think Matt's comment was spot on in his prepared remarks. Usually, after Q1, we don't touch the outlook. Gross margin was so strong in Q1, we felt like we had to reflect that. And as a result, earnings was very strong as well.
So that's why we adjusted it. And 4 to 5, I think it's a great guide. I know we said 4.5 pretty much throughout the year. So I would expect us to talk more about the outlook in July.
Operator:
Our next question will come from Dara Mohsenian with Morgan Stanley.
Dara Mohsenian:
So first, just a clarification on WATERPIK. The 100 basis point issue you mentioned in Q1, is that something that fully comes back in the balance of the year? Is that embedded in the Q2 guidance? Is it more spread out in the balance of the year? And was that just a shipment issue? Or is there some form of retail sales weakness also?
And then maybe just broader, Matt, on the U.S. business, you're obviously excited about innovation this year. You mentioned the couponing in Q2. Can you talk about the level of contribution you're expecting from innovation this year? And maybe on some of the key early ones, the reception you're seeing so far from a trade and consumer standpoint?
Matthew Farrell:
Okay. A multi-parter. Well let's pick WATERPIK first. I'll make a few comments about that, and Rick can build on that, and we'll come back to what we're expecting for the U.S. .
As far as WATERPIK goes, yes, it was down in the first quarter, but we still expect on a full year basis, this business to be up and to hit its plan. So I wouldn't be completely alarmed about the WATERPIK activity in Q1. The fact that the flosser consumption is healthy, is real positive for us. That's a really strong way to start the year.
Richard Dierker:
Yes. I mean consumption for WATERPIK is high -- up high single digit, low double digits. So consumption is great. We had to work through some inventory that was higher than I guess, at retail, and that's been worked through now. So we feel like it's in a good spot as we move forward.
Matthew Farrell:
Yes. And as far as our expectations for the year, we called the 4% to 5% organic growth for the year. And we expect just ballpark, about 2% of that driven from new product launches, which is a big number.
And -- but if you kind of roll through, we've got Deep Clean launching in laundry. And ARM & HAMMER, we're going national with -- ARM & HAMMER Litter, we're going national hwith HardBall. Those are our 2 big businesses on the household side of the house. And then when you get into personal care, THERABREATH, launching with the -- antiseptic being 30% of the category, that's gigantic. So we're only just getting started there. And the BATISTE, I mentioned, we're the #1 dry shampoo in the world. You got BATISTE Touch, BATISTE Sweat. If you're getting really high ratings and early days of velocities for virtually everything that we've launched are meeting or exceeding expectations. So that would suggest we feel good about at least after 1 quarter, that we're going to hit that 2% number for organic sales growth in 2024. And that will probably be one of our biggest years ever for as contribution of organic sales from new products.
Operator:
Our next question will come from Andrea Teixeira with JPMorgan.
Andrea Teixeira:
So I was hoping if you can talk about like the dynamics as you set up shelves. If there is anything you would call out in terms of the -- of any pull forward in shipments and consumption? I understand that obviously, you had a very strong quarter, but you're guiding more conservatively into the second quarter.
Just trying to understand the puts and takes or anything that you see the lapse, and I appreciate when you gave us the lapse on some of the components last year. But also, if you're seeing your competitors being more I would say, more aggressive in litter or things like that, that some of them had suffered from, obviously, the cyber attack and all of that. How are the dynamics in terms of market share as we think into the second quarter and the balance of the year?
Richard Dierker:
Andrea, it's Rick. I'll give you a couple of comments, and if Matt wants to add. So first of all, for the Q2 call, I went through a little bit of the details. But really, it's new product couponing and trade promotion is kind of a little bit of a step down or step up in Q2, so that's impacting net sales.
We had year ago HERO gains as we went national, that's what I said before. And then we're lapping some of the price increases, right? Almost all of our volume -- all of our organic growth from here forward is almost 100% volume driven. Okay? So we had 70% in Q1, but as we move forward, it's closer to 100%. And then as for litter, Matt went to the amounts sold on deal, it has ticked up a little bit. Private label is up a little bit more, spending is up a little bit, but by and by our shares are strong in litter.
Matthew Farrell:
Yes. And as far as you mentioned, supply difficulties of other competitors. Yes, sure. Obviously, we and other brands in the category can benefit and have benefited from that difficulty. And when you have a repeat purchases over and over again. Oftentimes, so changes stick.
So naturally, that's our expectation that, yes, we're going to hang on to some of those new consumers that moved our way, but some will be tempted back by promotions.
Operator:
Our next question comes from Nick Modi with RBC Capital Markets.
Nik Modi:
Just 2 quick questions. Rick, maybe on just the marketing guidance. I guess based on our math, the rest of the year would imply kind of reduced marketing, of course, off of very big increases from a year ago. But just wanted to get kind of philosophically, do you kind of saw the upside, would you have a bias to reinvest more given the consumer environment or -- would it be more flowing through to the bottom line?
And then the second question is really around reinflation, right? We're starting to see some commodities across the energy complex reinflate. And I would just be curious on kind of how you think about managing that against this consumer backdrop in terms of pricing?
Richard Dierker:
Yes. Thanks for the question, Nick. For marketing, we were up 150 basis points in Q1. We expect to be up in Q2. And then Q3 and Q4, but Q3 up probably, and then Q4 down. And why is that? We spent a lot of marketing in Q4 a year ago. We wanted to move and shift part of that to the front half as we supported our new product. So we did that in a meaningful way. Feel really good about that.
On an absolute basis, marketing in Q4 would still be a high number. So we feel like we're supporting, the brand is great. To the extent that we overdeliver and have the momentum. We typically look to reinvest in marketing because it drive share. It drives organic growth, and it's a virtual cycle. On inflation, I would say for us, it's largely unchanged. Inflation expectations aren't moving much at all. Ethylene is down a little bit HDPE is up a little bit. But net-net, we're right where we were when we talked 3 months ago. So we don't have -- if there's a theoretical question, if there's inflation, what do we do? I would tell you, our productivity program is very strong right now, and we think that's going to be evergreen as well.
Matthew Farrell:
Yes. And just to add to that, Nick, as you know, we got a portfolio value brand. So to the extent that interest rates stay where they are, we have some defense against that. We have found that HERO and THERABREATH are really high [ ranks ], but we've really been unaffected by any decline in consumer sentiment over the past few quarters. So they seem to be somewhat resilient, and those are some of our bigger growers right now. So we still think we're pretty well positioned at least for the remainder of 2024.
Operator:
Our next question will come from Peter Grom with UBS.
Peter Grom:
I was hoping to just follow up on the 2Q organic sales outlook, Rick, you mentioned fully lapping pricing. You touched on the couponing many times throughout this call. So within that 4%, can you maybe unpack what we should expect from a price versus volume perspective?
And then kind of the same question for the full year. I think previously, the expectation was that volumes would be kind of 2/3 of the full year organic sales growth. Has that changed? Or is that still the right expectation?
Richard Dierker:
Thanks, Peter. In Q1, it was 70% volume and 30% price. And I just made the comment that on a go-forward basis, Q2, Q3, Q4 they'll likely be closer to 100% volume and minimal price, if anything.
And if you rewind the clock, pre-COVID, you go back 10 years ago, and that was our track record, 100% volume-driven growth. And actually, sometimes in the past, it was maybe 110% volume-driven growth and a little bit more trade as we went national for some of our brands. So that's the expectation as we look forward. And so for the full year, I probably wouldn't change the outlook we gave you on the mix.
Peter Grom:
Great. And then maybe just a quick follow-up on Dara's question. Just kind of on WATERPIK and the fact that you expect it to kind of reverse and grow for the year, a pretty nice rebound. So just maybe thinking about the sales benefit from a brand perspective? Just in that you overdelivered versus the full year outlook despite that drag?
What really gets worse from here? Is it simply just cycling the tough comps and moderating growth of HERO and THERABREATH or are there other brands where you're kind of expecting things to slow sequentially?
Richard Dierker:
No. Look, we think the -- not much changed from our original outlook. And we beat the quarter on organic sales growth and despite some of these things that were dragging us down. It's just early in the year to call any incremental upside, and we typically don't do that.
So let's see how consumption goes, and we continue to do well on a share perspective. And I think we're very optimistic about the year and the top line.
Operator:
Our next question will come from Anna Lizzul with Bank of America.
Anna Lizzul:
What's the solid volume growth that you saw in Q1? I was wondering if you're seeing a more significant benefit from trade down. I think you mentioned some in laundry in response to Chris' question, but wondering if you're seeing this elsewhere as well?
And then we've been hearing from some companies, earnings season that the lower-income consumer appears to be more challenged. I was wondering how you're thinking about sort of the broad health of the consumer across your different income tiers in relation to your categories and volume growth?
Matthew Farrell:
Well, with respect to the consumer, you've probably heard us say on other calls that our big barometer is always unemployment. And unemployment has been consistently low. Yes, the interest rates have risen, but they've been high now for a while. So we don't see any change other than maybe people are disappointed that they're not coming down as fast.
So yes, and there's -- we all know that student loans started to restart as well. So there's other pressures on the consumer. The credit card debt is rising, delinquencies are rising. We're all looking at the same data, but that's going to be translating down into consumption for our products. You've seen the first 4 months of the year. I think that's probably because of -- it's got -- you have to go category by category and brand by brand. So like I said earlier, I do think we're well positioned for the remainder of the year. Yes, what was the first part of your question?
Anna Lizzul:
Just wondering if you're seeing broad trade down. You mentioned some in laundry, any other categories?
Matthew Farrell:
Yes. Well, look, the predominant portion of our portfolio that is valued is laundry and litter. And in laundry, we have -- obviously, we have ARM & HAMMER, but we also have XTRA, an XTRA group in the first quarter, it was in my prepared remarks. So we feel real good about that. And that may be an indication of more pressure on the consumer when you see the deep value brand growing.
And then over in litter, yes, we have both a high-priced litter, meaning premium litters, we call it the black box. And we have the orange box, which is value. So we keep people in the category. So-- people may trade down, but they'll trade down within ARM & HAMMER, which actually supports our top line. So like I said before, we have some good dynamics in those 2 big categories that we think are going to help us for the remainder of the year.
Operator:
Our next question will come from Bonnie Herzog with Goldman Sachs.
Bonnie Herzog:
All right. I had a quick follow-up on Laundry. Curious to hear how you guys think about managing the balance between driving share and profitability? I guess I'm thinking about it as you step up trade spend and also as you -- especially as you look at it in the context of curtailing some of the ineffective promos you mentioned earlier.
Richard Dierker:
Bonnie, it's Rick. I just want to be really, really clear. In Q4 of last year, we didn't repeat some bad promotions. And that carried over a little bit into January, and then we were pretty [ palms up ] about that.
We have a great balance between what we think the right trade spending is and the right growth. And we're just getting back to what we would say was normal before we kind of called some of those bad promotions. So it's not like we're hiking up trade spend to the above category levels or anything like that. We are just pumping it back from an artificial low.
Matthew Farrell:
Yes. Our practice generally is we're generally below the category average and liquid laundry from a sold on deal perspective.
Bonnie Herzog:
Okay. That's helpful. And then I just had another question on international business. Your sales growth in the quarter was quite strong at nearly 9%, and the growth really seems pretty broad-based and balanced. So just curious to hear, how much of the volume growth was driven by distribution expansion versus just maybe strengthen your existing markets?
Matthew Farrell:
Yes. I think one of the things to point to in international and you're right that all 6 subsidiaries grew as well as the GMG. So clearly ran the table. But what we're seeing the benefit of is that we're being very selective about what brands we're going to support and what retailers we want to grow with.
And we're leveraging revenue growth management far more than we had historically. And that's true in the last [ 18 ] months, and it's really showing up in the first quarter. In the past, you may have heard us talk about Global Markets Group, it's grown 15% annually for a lot of years as well. And they -- there was a Global Markets Group that generally would be driving the international number. Well, that's not true in Q1. Q1, it's subsidiaries that are driving it. And it's for those 3 reasons that I gave being selective with respect to brand, with respect to retailer, and using all the tools of revenue growth management.
Richard Dierker:
Yes. The second thing that's helping international is a couple of these new brands, HERO and THERABREATH. And typically, it takes us 2 to 3 years to get new brands, new acquisitions out internationally, and we're doing it rapidly, and there's been a great response to many countries and many distributors for those brands.
Matthew Farrell:
Yes. We think that will build throughout the rest of the year. But that's a nice tailwind on top of what I said in my earlier remarks.
Operator:
Our next question will come from Olivia Tong with Raymond James.
Olivia Tong Cheang:
I wanted to ask you about the GRAPHICO acquisition and what drew you to that? Is there other markets that have distributor relationships? And does that seem like an area where you may be interested in more deals? And then just on thoughts on your -- on the M&A environment overall, particularly in goods, what you're seeing and interest there?
Matthew Farrell:
Yes. Well, if you go back a few years, the way we got established in Germany was, we had a very small distributor that had introduced BATISTE into Germany. And that while, that being the basis for starting a very small subsidiary in Germany, which has grown over time. This one is different in that, GRAPHICO is a public company in Japan, obviously, a micro cap.
But they have been working with OXICLEAN for 25 years, even before that Church & Dwight bought the business back in 2008. And they have a very capable team that's driven the brand to be number one, prewash, additive, and powder and Japan. And so we benefit them from getting just [ buying ] a critical mass of talent in Japan and now we can introduce our other products into Japan. Keep in mind is when you're -- oftentimes, we have multiple distributors in a country because some distributors are households, some are personal care, they're experts in different areas. And this enables us to concentrate our brands through one subsidiary. Will there be other distributors in Japan? Yes, there could be a couple of others, but this is one where we can have a base of operation. We should have a -- this should be a really big business for us given the size of the economy and the population of Japan, but also its a really nice beachhead for us in Southeast Asia from which to grow. So we're really enthusiastic about it. We've got a great team that we're -- that's coming on board as a result of this acquisition.
Olivia Tong Cheang:
And then just thinking through about the M&A environment overall?
Matthew Farrell:
Well, look, you know we're always on a hunt. Its the highest and best use of cash for the company, where we have a disproportionate amount of our cash that goes towards acquisitions. And there's always something for sale, but that's about as far as I can go right now.
Olivia Tong Cheang:
Great. And then just one on -- following up on Bonnie's question around promotion. You talked about it continuing to creep up, but still obviously well below pre-COVID norms. Is your expectation that it does get back there or just continue to show creep through the year? And then on the couponing, still point of clarification, is this more than normal or more a function of the timing of new products and the trial building couponing that goes with that to support the launch?
Richard Dierker:
Yes. That's really more on your second question, it's more of your second explanation. It's incremental couponing to support higher and more new products is the short story. On the -- on your first question on amount of promotion and really trade spend. I think it's -- same that we told Bonnie. It's -- the forward look for promotion for laundry is always dependent upon how category growth is doing. And if category growth is stable, then normally, promotion stays in line. And right now, category growth is great.
Matthew Farrell:
Yes, one thing to keep in mind, [ Bonnie ], is -- all its price increases that went through the last couple of years, they were really unusual for all CPG and food companies. So yes, that does obviously make it more expensive for the product, but didn't necessarily expand gross margins for people.
So yes, I don't -- like Rick said, we have to react to what's going on in the category. So you can't really predict or we're certainly not going to telegraph what we might be -- our plans might be for the remainder of the year.
Operator:
Our next question will come from Lauren Lieberman with Barclays.
Lauren Lieberman:
I was curious in thinking about the gross margin progression from here and for the rest of the year. One of the things you called out with regard to sales slowing down, particularly starting next quarter, was that lapping on distribution gains from HERO? So I was just -- what we can see in Nielsen, which I know isn't representative of the full distribution of the brand. Is that like, let's call it, same-store sales still really, really strong?
But is some of the slowing down that's implied in HERO also impacting that gross margin forecast going forward? Because I imagine and we know it's super accretive. And so I just want to think about -- talk about how to think about the contribution of HERO to that gross margin build as we move from here and start to lap the distribution?
Richard Dierker:
Yes. No problem, Lauren, this is Rick. That isn't really in our thinking as we move forward. The 2 things that are driving gross margin to maybe not grow as fast would be less carryover pricing, and I know what I talked about from the organic revenue side, too. So we're fully through all the carryover pricing.
And then number two, we talked about it during our Analyst Day in January, we're adding more fixed cost to the system for capacity reasons, like new distribution centers, those are coming online as we move through the year. So those are the 2 things.
Operator:
Our next question comes from Javier Escalante with Evercore ISI.
Javier Escalante Manzo:
I do have a follow-up on the gap between retail sales that we see and the reported domestic number. You flagged WATERPIK as a point of impact. But we use [Ocana] and I believe that you guys do too. And the retail takeaway is more about 7%, 8%. And so there is a little bit of still kind of like a 2-point gap. Do you think that it's related to a slow retailer reorders as your competitor in laundry mentioned earlier in the season? And I have a follow-up.
Richard Dierker:
Yes. Are you comparing Q1 when you're -- for your question, Javier?
Javier Escalante Manzo:
Correct. Yes. Correct. Exactly. Correct. Just trying to understand whether is this something of the accounting of the couponing or something weird that basically we are overstating your retail sales growth and therefore, your shipment growth?
Richard Dierker:
Yes, I got it. No. It's interesting. I know we all have similar databases. Our -- internally, our shipment number, of course, is [ organic sales ] is 4.3%. And then IRI, our number is around 6%. So our gap is closer to 1.5%. Part of that is the couponing. Part of that is the water pit consumption that we've talked about working through retail inventory. And yes, I mean, those are the 2 biggest pieces.
Javier Escalante Manzo:
And when it comes to the gross margin getting better than expected, and I know that price mix was an issue -- was the driver. Is it more kind of like the change in the portfolio, meaning richer sales from HERO and THERABREATH, what was the driver of the better gross margin are there for the earnings bit?
Richard Dierker:
Yes. That's a good question. I think it was really the 2 things. It was -- mix was a little bit more helpful and volume was helpful. I mean price came in as expected. Manufacturing costs came in as expected, productivity was in line. So it was really higher volumes, which help with throughput and efficiencies and then a little bit favorable mix.
Operator:
Our next question will come from Filippo Falorni with Citi.
Filippo Falorni:
I want to follow up to your point of the cycling of the distribution gain for HERO and maybe extend it to THERABREATH as well. Can you comment like how much incremental shelf space are you getting this year compared to last year in the U.S? And then I think at CAGNY, you talked about more international opportunities for those brands. So maybe can you give us some sense of the potential contribution from international?
Matthew Farrell:
Yes. Okay. When you think about THERABREATH and HERO, THERABREATH, we bought that business in 2021. And HERO in 2022. So for THERABREATH, resets this year, we're getting more doors. But I would expect that the distribution gains from a number of doors perspective is going to plateau for THERABREATH this year, and that we're going to be getting -- the way to look for distribution gains in the future are going to be more facings.
And we are seeing that already from some existing retailers where we already have good distribution, but maybe not the amount of facings -- we deserve. And then innovation, which will, so I think more facings and innovation are going to drive future growth for THERABREATH once we plateau with respect to the number of doors. For HERO, since we've owned that a little bit less a year less than THERABREATH, there's still some distribution gains to come with some decent-sized retailers. But we expect this the same thing to happen. But with respect to HERO, what we'll be starting to do is start to move from just patches and acne into adjacent consumer needs, such as skin care, pre and post acne. And you mentioned international. So international is an area where we're running to launch HERO and THERABREATH. HERO, we're planning on launching in 40 countries in 2024, and that will happen throughout the year. And then, of course, the sales growth will start to build in future years. But I think the other thing that's probably worth pointing out is that both HERO and THERABREATH are high rank products. And so if you're a retailer, you really like a high rank product which is a growing brand. And consequently, you do want to give that brand more facings and listen to innovation. So we think the dynamics for each of those brands are going to bode well for growth not only in 2024, but in 2025.
Operator:
Our last question will come from Brett Cooper with Consumer Edge Research.
Brett Cooper:
I was hoping to dig more into the HERO business in the U.S. So distribution is up significantly, making sort of the underlying read of demand a bit difficult. So I was hoping you could click one level below and say, and talk about what we're seeing with respect to existing consumer demand, new users, trial and repeat and other drivers?
Matthew Farrell:
Yes. Could you -- I didn't hear the first part of your question, I'm sorry.
Brett Cooper:
Just -- it's the HERO business in the U.S., right? So huge distribution gains, right? So you see significant sales growth. So just trying to understand, I guess, one level below, kind of what you see from consumers that have been in the business for a while and then what you're seeing with respect to new users, trial and repeat and any other drivers on the sales growth?
Matthew Farrell:
Look, the volumes for this business continue to grow. So it's not a price-driven business. And the awareness in household penetration is still ahead of us for this brand. You may remember that when the -- back in -- before patches hit the scene, it was really ointments and lotions et cetera, that people were using to address acne.
It's patches now that are driving the category. And our ability to grow is going to be going into adjacencies.
Richard Dierker:
And I would probably say in all channels, we are growing and have positive growth even in channels that are declining because of some maybe macro or secular trends. So that bodes well for this brand.
Operator:
That will conclude today's question-and-answer session. I will now turn the conference over to Mr. Farrell for any additional closing remarks.
Matthew Farrell:
Well, thanks for joining us today. We had a great quarter. So let's see everybody in July.
Operator:
This does conclude today's conference call. Thank you for your participation. You may now disconnect.
Matt Farrell:
Okay gang. It's a little bit like the Academy Awards. We're going to be hearing cutlery and clinking of plates and whatnot. All right. Thank you. Welcome, everybody. This is our 2024 Analyst Day, and we got all of our sell-side analyst friends in the room and lots of major shareholders. So, let's begin. We have a Safe Harbor statement. Encourage everybody to read that after class. And I'm going to start -- virtually the entire management team, one of the best-looking management teams in CPG. I'm sure you'll agree. And we've got kind of a packed agenda. I won't read it to you, but got a number of people coming up, are going to talk to you today about financials, our new products, digital and also our international story. So, here's a quick look back to 2023. So, we had a great year for reported and also organic growth, our reported 9% and organic 5%. And we had gross margin expansion of 220 basis points. You can hold the applause for a minute. We had all-time high shares in a lot of our major brands, share gains. Marketing spending historically has been around 11%. We almost got all the way back to 10.9%. And we generated $1 billion in cash from operations. And finally, as you know, we've been investing in capacity for laundry, litter and vitamins and also adding to the capabilities of the company. And here's our TSR. We show this to you every year, one, three, five and 10 years, especially what matters to our shareholders. 2022 was an abysmal year for us and we've recovered 2023. And we got a lot of confidence going forward, which you're going to walk out of the room here today thinking this is that. We've got a lot of confidence in our ability to grow in the US. You see that we tweaked our evergreen model in our press release, so we're expecting 3% growth in the future in the US. International, we've tweaked that there to say we expect 8% growth internationally going forward. We have a wonderful lineup of new products in 2024, but we've been consistent in our innovation for many, many years. We're becoming more and more digitally-savvy. So, one of the markers for that would be what percentage of your sales is online? And the answer is 20% of our sales is purchased online. That's over $1 billion in sales. The new evergreen model is very healthy. I'm sure you're going to leave here today thinking that. We've got really strong fundamentals going forward. So, who are we? We're a $6 billion company, largely US. You see 78% domestic and 17% international. Specialty Products is our original business from back in the 1840s. Historically, we've talked to you about 14 power brands, and those 14 power brands account for 85% of our revenues and profits. But today, as you saw under our release, in the future, we're going to narrow our communication to investors and shareholders and analysts to seven of those 14. And those seven are ones that are in larger categories, and we also believe they have a lot of potential for our global growth. So, those are the seven, THERABREATH, VITAFUSION, HERO, of course, ARM & HAMMER, our biggest brand, WATERPIK, BATISTE, and OXICLEAN. And they account for 70% of our revenues and profits. So, I'm going to run through what our winning formula is. First off is we have a very balanced and diversified business. We have low private label exposure, great innovation as you're going to see here today, and we are an acquisitive company. For many, many years, we've said the highest and best use of our cash flow is to buy brands. All right. Here's the balance. We're pretty much 50-50 between household and personal care. As far as value versus premium, historically, it's been 40-60 between value and premium, because of the growth of THERABREATH and HERO that shifted a little bit, but it's still pretty solidly around 40-60. Low private label exposure, this is on a weighted average basis, it's around 12%, and it's been like that for many, many years. Category-leading innovation. Barry Bruno is going to take you through a lot of the innovation group, things we're launching in 2024. And we have a long history of acquisitions. So, if you went back to 2004, we had $1.5 billion in sales, and now we almost have $6 billion in sales in 2023. And our acquisition criteria is very specific, so we're very fussy about what we're going to buy. They have to be number one and number two brands. They need to have high-growth, high-margin brands, fast-moving consumables, asset light. We have to be able to bring something to the party and leverage our supply chain, our internal capabilities, and they have to have a long-term sustainable competitive advantage. All right. So, we've got seven of those power brands today and more to come. And here's our -- I'm just going to wrap it up here just to remind you. Balanced portfolio, I think it's really key to the long-term success of this company. Low private label exposure. We don't have new exposure that some of our peers do. Innovation is the reason why our brands are so successful and the reason why our brand equity grows year-over-year. And finally, we're an acquisitive company and we do it well. But I'm going to bring up Rick now to take you through the financials.
Rick Dierker:
All right. Thanks, Matt. I'm going to talk to you about the quarter, the full year, which we finished really strongly, and also our outlook and our evolved evergreen model. So, first, the quarter. Our outlook was 5% from a net sales growth perspective. It was 4% organically. We came in at 6.4% and 5.3%, so just better in the top line all around. Gross margin, we just had expansion. We came in at 260 basis points, expanding versus a year ago. And then EPS was up. So just green arrows all the way. For the full year, similar story. We had 9% as an outlook for the top line and 5% for organic. We came in at 9.2% and 5.3%. Gross margin, we had expected to be up 210, were actually up 220, as Matt mentioned. And then EPS reported and adjusted are both better than we expected. Cash flow, $1 billion was our outlook and we came in at $1.30 billion, so just strong cash flow all the way around. All right. So just I'm going to spend some time on the evergreen model. So for many, many years, we've been going through, and I begin and end almost all my presentations with the evergreen model, because that is the backdrop for the company. Organic net sales of 3%, gross margin expansion of 25 basis points, flat percentage for marketing higher dollars, and then we leveraged SG&A by 25 and that's how we got to 50, and that led to 8% EPS growth. And that's what we've been saying year-after-year-after-year. And we're evolving it today. And we're going to say 4%. For the last 10 years, if you look back at our history, we've been growing 4%. But we're saying we have confidence in the future and we're going to continue to grow at 4%. I'll get into that detail in a second. But the divisions would be 3% domestic, 8% international and 5% for SPD. Gross margin, we also think that this is the time that we are accelerating on productivity. Inflation is starting to moderate, and we have some fast-growing acquisitions that we've done that are helping -- that are tailwinds to gross margin. Marketing, same story, flat percentage but higher dollars. And as we grow faster, that just means we're going to invest even more dollars in marketing to help gain share and to help grow our brands. SG&A we're going to leverage, maybe not as much as in the past, but still leverage. And in that number, we're now investing largely behind international and largely behind e-com, and we'll get into that detail in a second, too. So operating margin still expands 50 basis points and industry-leading growth of 8%. That's the new model. So let's just go through the detail a little bit on organic. What gives us confidence? Well, we're in fast-growing categories, and Barry will show you, as we talk about those seven, they're extremely fast growing. We want to take share and we do that through marketing, through innovation, and we've done that year after year after year. THERABREATH and HERO, recent acquisitions, are fast-growing and international growth is accelerating to 8%. On the gross margin side, again, productivity is outpacing inflation. We have higher-margin acquisitions on the marketing side, and Surabhi is going to talk about it. We're getting good ROIs in our spend. That transition is helping. And then we have higher dollars as we grow the top line. And then SG&A, we're putting in systems all over the world. Put in a China ERP system, we're putting in an ERP system for our GMG business based out of Europe. All these investments are embedded in our numbers. We also are building capabilities around the world, regulatory, back office to support this fast-growing business called GMG within our international. And then analytics and e-commerce, those are capabilities we want to build. Okay, moving to 2024. So I just talked to the new evergreen model. The outlook is actually a step-up from that. The outlook is 4% to 5% on the top line. It's 4% to 5% organically, excluding MEGALAC, excluding currency. Gross margin up 50 to 75 basis points, so to step up again from our evergreen model. SG&A is leverage, operating profit expansion is higher than our evergreen model, 60 to 80. Tax rate is a little bit higher and EPS growth of 7% to 9%, and our cash from operations is $1 billion-plus. Now, we do have some timing within our EPS outlook. So the first half is essentially flat, and the second half is where all of our EPS growth is coming from. Why is that? Well, we're purposely moving marketing spend from the second half to the first half, because we have one of the biggest new product introductions in major categories in our history. And Barry is going to walk you through what each and one of those are. But we're excited about that. We're going to go ahead and spend the money upfront to drive trial, drive awareness to do that. And then the second point is we had a great first half in 2023. The first half of last year was a strong comp to compare against. We had 11% EPS growth last year in the first half. How do you think about -- or how do we think about EPS growth? Well, 8% to 10%, if we strip out the MEGALAC, again, we're not excluding MEGALAC. It's included. These are the shutdown costs. These are the stranded costs. So adjusted EPS growth before MEGALAC is 8% to 10%. MEGALAC impact is a 1% drag. That's why we get to 7% to 9%. If you think about the tax rate, that's also a headwind of about 2% for operating performance. So we're really strong operating performance is what I would want to leave you with for 2024. Let's look at our track record. Ten years of growth. Last year, net sales growth grew 9.2%, one of our strongest years ever, and we're going to have 4% to 5% growth on top of that growth in 2024. Organically, long track record again of above 4%. So the median for 2024 is 4.5% or the average. And we're going to -- that's better than our 10-year average better than our new evergreen model. So to have 4.5% or so above the 5.3% is, again, growth on top of growth. And it matters where that's coming from. In years past, before all the COVID noise and all the pricing and the inflation, we're a volume-driven company. 100% of our organic growth was really from volume. Many companies right now are talking about the return to volume. We've already returned to volume. The last two quarters consecutively, we have volume growth. We expect that in 2024 as well. About two-thirds of our growth we expect to be volume-driven growth in 2024. On gross margin, this is a slide to spend some time on. So we had a fantastic gross margin expansion, 220 basis points in 2023. That got us to 44.1%. Our eyes are on our high of 45.5% back before COVID, the 2019 number. If we hit the middle of our 50 to 75 basis point outlook, then that means we have 80 bps remaining to get back to that kind of pre-COVID number. Now we also have tailwinds from acquisitions that we didn't have back then. But our eyes are firmly on recovering back to 45.5%. And that's also why we have confidence and raised our gross margin outlook for the next few -- for the future. Here's the bridge. So this is always the detail that folks want to see. 2023 price/volume mix as expected, very strong tailwind from price. In 2024, not as much. We have some carryover price, but it's not the driver. Manufacturing costs for a headwind of 240 basis points last year. We expect that to be closer to down 130, down 140, about $85 million. It was about $125 million in 2023. Acquisition is a tailwind in 2023. We don't expect to have acquisitions in 2024 from carryover impact on gross margin. Productivity programs up 150. That was one of our best years ever. It was our best year ever for our productivity program. And then in 2024, we also expect to have a really strong productivity program. Gross margin change would then be 220 in 2023 and then 50 to 75 in 2024. I'll spend a minute on manufacturing costs. Inflation is still there. I would say it's moderating. So maybe a few months ago, I would have said inflation, I would say it's moderate inflation. And the nuance in 2024 is a small piece of that is commodity-related. And whether it's resin prices or natural gas or sugar, those costs are up. But the bigger part for Church & Dwight is some of the costs and investments we're making in capacity. So the new depreciation on the capital that we've put in. We added a new distribution center. We're outsourcing international supply in some cases until we can bring it in-house. We have higher third-party manufacturing costs and higher labor costs. So that's the bigger makeup of the pie, largely capacity driven as we grow into it. Moving to marketing. So 11% with 4% to 5% net sales growth, this is an investment of $35-or-so million. So this is real incremental dollars year-over-year to help drive the top line and share. SG&A, we continue to believe we're going to leverage SG&A. And I walk through even in the future evergreen model, leverage of 25 basis points to 0. So those investments behind international and e-com are key. And all that leads to great consistent strong EPS growth over time, double digit in many cases, or high single digit, and we have a great outlook in 2024. Turning to cash flow. So cash flow is what we believe drives value. And our free cash flow conversion, which is free cash flow divided by net income, is industry-leading. So for 10 years, our average was 119%. In our recent history, because we're making huge capital investments on CapEx, that number is down, but still right in line with the industry or maybe even a little bit better. But we expect that to continue to inflect positively. Our cash conversion cycle. This has been a track record at Church & Dwight. We've taken our cash conversion cycle from 52 days down into the 20s. We had a spike up this year largely because of acquisitions. But again, that's going to work its way back down over time. Strong balance sheet, one of the strongest positions we've ever been in. So we ended this year at 1.8 times levered. We expect to end next year closer to 1.6 times. And this chart is updated. So even from a few months ago, back in September when we presented at Barclays, our financial capacity is about 20% higher. And why is that? It's because we're generating even more EBITDA. It's because we're generating and paying down cash at such a rate we're paying down debt as well and so those things are just, again, virtuous cycles when we look at doing acquisitions and deals to grow our business. So number one, far and away for capital allocation is M&A and we're laser focused on M&A. Number two is CapEx for organic growth and our Good to Great program. Number three is new products. Number four, debt reduction, and number five, return cash to shareholders. We're not a capital-intensive company. We spiked up in 2022, 2023 on the way down in 2024, and we believe we'll be at 2% of sales back to normal in 2025. Then finally, we announced this morning in the press release, we have a 4% dividend increase right in line with our capital allocation strategy. And I'll turn it over to Barry to talk about the domestic division and new products. Thank you.
Barry Bruno:
Good afternoon, everybody. I think Rick likes when I go right after the dividend slide to remind me I've got an obligation to keep it going, so 123 years strong and some more good quarters ahead. So I'm Barry Bruno. I'm responsible for our US business. I'm going to talk a little bit about our categories, the US consumer and what I think is some really great innovation that we've got in our key categories going forward. I'm going to start with a slide I left you with last year, which was we've got great confidence in our future. If you look at the categories in which we compete, and I'll show you a look at the old power brand and the new power brand categories to break them out for you, we're not only leaders in those categories. We're driving growth in those categories. We thrive in difficult environments. You've seen our value percentage of our portfolio. I'll take you through how, on ARM & HAMMER in particular, we bring consumers in tough times, we keep them, we trade them up. And then acquisitions have a ton of room to run, HERO and THERABREATH have been absolutely home runs, and they're in the early innings of that story still, and I'll show you what that looks like. So this slide was getting a little complicated, right? This is our old 14 power brand prior look, 17 categories. As we got into new categories, the chart got longer and longer. You can see which in 2023 we're growing, mid-single-digit growth, high single-digit growth, pretty strong. But when you look at the new look of our seven power brands and these compete in eight categories, just as a reminder, ARM & HAMMER competes in laundry and litter, of course, seven brands, eight categories, incredibly strong growth, right? 11% in 2021, 18% in 2022 and then 16.9% on top of that. And we're driving a lot of that growth and I'll show you that in just a little bit. But these are exciting healthy categories to be in. Matt talked about these a little bit, too. So our portfolio has changed a little over time. So we're 63% premium, 37% value, still incredibly valuable to us in tough economic times as we bring consumers in and low private label exposure of 12%. And then the third reason for confidence is about these new acquisitions. When we met with you over the last two years talking about THERABREATH and HERO, it's been about our ability to build distribution to bring these to more and more consumers, and you can see the success that we're having. THERABREATH up 57% in terms of distribution last year and lots of room to run to catch up with the big guys, and HERO is another great story as well, up 200% last year and tons of room to keep growing. And that's just in MULO, that's in measured channels. If you look at it from a numerator standpoint, mouthwash is in 63% of US households today. THERABREATH is only in 7%. And you can see the growth we're making from 1% to 2% to 3% to 4% to 7%, great growth, but there's a ton of households where we're not in just yet. And so there's room to run there. And HERO is the same story. HERO almost didn't exist five years ago with a 0.2% household penetration, up to 6.4% today. You can see the rate of growth accelerating. So whether you measure MULO or you measure numerator households, tons of room to run on acquisitions. So let's look at some category and consumer dynamics. Now, we're going to start with our largest brand, Arm & hammer and one of our largest categories, Fabric Care. And the look back is a pretty compelling story of growth from a five share to an all-time share high, 14.4% last year on top of an all-time share high in the prior year. And all of that growth has been driven, as we've talked with you, about being anchored in the value tier of the laundry detergent category. That's about 30% of the category. But I'm happy to be talking today about Arm & Hammer Deep Clean, our most powerful formula and our first entry into the mid-tier segment. And to give you some idea, that's about 27% of the category. The mid-tier, we haven't played there today. And we're thrilled about this new formula that's going to be launching in Q1 in 2024. And just to break it out for you, so you can see our architecture, we've got our core Arm & Hammer products. Those are our better products, Arm & Hammer plus OXICLEAN, sorry, Arm & Hammer Good, Arm & Hammer plus OXICLEAN Better and now with Deep Clean, our best formula and the best anchor in our architecture. And we are telling consumers about this new formula starting very soon, and I'll play one of the spots. We call it dig deep to show you how we're bringing awareness to the category and the brand. [Video Presentation] So that's just one way we're spending some of the incremental marketing that Rick talked about earlier. But fabric care is so important to us, we're not done with Deep Clean. We're also happy to be talking about Arm & Hammer Power Sheets, laundry sheets, not dryer sheets. We're the first mainstream brand to bring this form, new form of unit dose to market. We launched it in Q4 of last year online. We quickly grew to the number two detergent sheet on Amazon, and we're expanding it into bricks-and-mortar this year. It's a great new form of unit dose. And there's a lot of education that needs to take place when you've got a new form, so let us show you how we're using one of our army of influencers to educate consumers about this great new form of unit dose. Let's play the spot. [Video Presentation] Once is enough. You can tell she's excited about it. We are too. I just dropped my son off at college a few weeks ago, and laundry sheets were one of the first things that I made sure I packed for him. Far more convenient than unit dose for sure, and than liquid for sure. So staying with ARM & HAMMER, moving over to Cat Litter, now another important multibillion-dollar category for us. You can see that the category is healthy, right? It was up 11% last year. It's been a consistent grower for a long time. During COVID, there were increased pet adoptions, then there were multiple rounds of price increases, 11.7% growth. ARM & HAMMER contributing to that growth, up 11.8% last year. When you're growing faster than category, you're gaining share, of course. We were up to a 24.8% share, almost a 25% share of the category. And you can see we've been a consistent growth over time from 23.6% up to 24.8%. And one way that we're keeping that growth going is through new products, ARM & HAMMER Hardball is what we're talking about today. We're changing the lightweight litter experience. We think it's lightweight perfected, ultra compact strong clumps, 60% lighter than our base product today, plant-based, and it was one of the strongest-performing litter new product launches at Walmart last year. So we're expanding it nationally this year. And why are we so excited about lightweight? Well, today, we've just got a four share in the lightweight subsegment versus our 25% share overall. So getting our fair share equals $100 million opportunity in retail sales. So we're squarely focused on growing and gaining share in this important subsegment of the category. And we'll share how we're doing that via a piece of advertising right now, which is cats watching humans on the Internet. So, a little bit of a different play. Let's play the spot. [Video Presentation] I swear we test all of our advertising and our cat-obsessed consumers love it, so it's helping to bring awareness to this great new product. All right. Switching gears to something slightly different, dry shampoo. BATISTE dry shampoo has been an absolute tear. The category is healthy, up 15.6% last year. As the leader in the category, we were up 16%, a combination of new products and advertising has absolutely driven continued growth for us. And you can see the share story is the same here, whether we're talking about litter or fabric care or BATISTE, we're hitting all-time share highs. We hit a 46.3% last year. We're up 9 share points in the last few years, so incredibly strong growth continues here. And again, the theme is the same. We're keeping it going with new products that we're supporting by advertising. Now we're talking about BATISTE Sweat and Touch Activated, our newest innovation in dry shampoo. They use bursting bead technology that have been in skin care before but never in dry shampoo, so they do -- they offer a burst of fragrance with every touch or drop of sweat for up to 24 hours of freshness. Those are launching starting now in Q1, both forms. And we think they're pretty futuristic. So we've engaged some help from the future to tell the story about this new product. Let's play the spot. [Video Presentation] So I have a lot of fun with BATISTE, as we approach a 50 share in the category and keep innovating and investing. VITAFUSION. It's a slightly different story when we talk about VITAFUSION vitamins. So once made VITAFUSION unique, our gummy form, our great taste, our wide assortment has now become really prevalent in the VMS category. There are over 60 vitamin players in the gummy form right now, and that's just in bricks and mortar. There are over 100 if you were to look at online players. So ultimately, there's been a share decline, but you've seen it's gone from 23.9% down to 12% in the category. The gummy category has just about doubled during that time, and you see a real inflection back in Q4 of 2019 and Q1 of 2020 during COVID. But obviously, the share decline is going to stop. And we're making the investments required to do just that because our consumers and our customers depend on us to do that. We're the number one gummy player still Amazon, at Walmart, at Walgreens and all the players you see listed here. And we've got the highest household penetration in the gummy form. But we've got to turn it around. And so we're investing in new product upgrades, to our base formulas, to new packaging that pop better at shelf. We're taking that new packaging into new displays to get off-shelf display. We've got new advertising to support it. And we're launching new forms beyond gummies in 2024 with the whole goal of stabilizing the business, stopping that share decline and getting back to growth in 2025. Now I'm going to close out talking about just a few acquisitions. So I'll start with THERABREATH, and I think this THERABREATH story is pretty well known. 85% growth last year, right? Incredible growth, driving category growth of 12.8%. So healthy category, again, driven by THERABREATH where we're now category leaders. And you can see the share growth is absolutely playing out. This is in the total mouthwash category. We've gone from a 2 share to a 13 share in the alcohol-free portion of the category where we play, 26 share category leader. And actually a fun fact in January, alcohol-free for the first time is larger than the alcohol segment of the mouthwash category. So we are continuing to gain share and grow dramatically here. And it's a similar story where we've got a great new product, introducing THERABREATH Deep Clean, our first alcohol-free antiseptics and antiseptics 30% of the category today, we don't play there at all. Deep Clean is our first foray there. Kills 99% of germs with no burn because there's no alcohol and it's dentist-formulated launching in Q1. I don't have any great advertising to share with you here because the team just got back from LA last night, but we'll have it for those of you who are going to be at CAGNY as it supports our launch in Q1. And last but definitely not least is a little brand called HERO. And it's not so little anymore. You can see that it's absolutely driving category growth. We're up 72% last year, drive category growth of 20%. And when I say little, it was at 0.2 share five years ago. Right now it's an 18 share all-time category, high-end category leader in acne care. And we're absolutely keeping it going innovation in both our patch form. We're a leader with over a 50 share today. And in acne-adjacent skin care, where we're launching Dissolve Away, our Daily Cleansing Balm. So patch innovation, combined with skin care innovation equals lots of good growth yet to come. So let's talk about patches for just one more second because the form is still not all that well known in the US. We've got the first national campaign called pimple -- your MIGHTY PATCH bringing awareness to this great new form, let's play that spot. [Video Presentation] Again, the form is new so we're pioneering in the industry, launching the first new advertising nationally to bring awareness to this forum. So the summary is great momentum, right? You heard about all-time share highs in laundry and cat litter, on BATISTE, in mouthwash and in acne care. We've got great new products. We're supporting with more advertising. And ultimately, that brings us back to the algorithm that we were talking about earlier. You see we've raised our target to 3% for the US. And we're absolutely confident we can achieve that. seven out of the last 10 years, our US business has been growing faster than 3%. And we're absolutely committed to continuing to do that going forward. One way we're doing that is via digital and e-commerce. And so Surabhi Pokhriyal is going to come up now to talk about how we're going to keep that great growth going. Thanks.
Surabhi Pokhriyal:
I'm Surabhi Pokhriyal, I'm the Chief Digital Growth Officer here at Church & Dwight. So quick context setting because I know all of us are consumer goods users but not always fancy. Some geeky things might happen here, so keep me honest as I present to you. I want to say that we are not in the business of getting consumers to shop online. We are simply in the business of being where the consumer shops, and that happens to be online more often than not. With that said, 70% of purchases in the US specifically are digitally influenced. What that means is every time you pick up that six-inch device out of your pocket, look up your iPad, you are making purchase decisions not just to buy online but walk to the store, look up a review online and make that purchase. That's what digitally influenced means. Also, we are in the era of channel-less commerce. So the consumer is very fluid between buying in brick-and-mortar store, buying online or making that 2 a.m. order to get the product delivered to the door, maybe sheet. So it's important to segregate how the physical shelf is very different from the digital shelf. The physical shelf is set once a year, maybe twice a year and it is set it, forget it. The digital shelf like this time-lapse video shows you changes by the second. So our tactics really have to cater to the online world in a very different manner. Let's talk some numbers, and Matt broke the thunder for me. We go from 220 in under seven years, right? That's the kind of e-commerce penetration we are seeing for our categories. It's important to say here that we have seen a sustained post-COVID momentum in almost all of our categories where the consumer wants who has decided and chosen convenience doesn't want to give it back. Think about getting your letter subscribed and showing that up every month on your door versus having to lug it from the store. Of course, we are incessant about all-time share highs like Barry was speaking. In the online world also, we have new metrics where we say we aspire to be, in online share, at least equal or higher versus brick-and-mortar. And we have had some fantastic success, as you see here, six out of our new seven power brands have grown in the share in 2023. And these are some all-time high share. Names, ARM & HAMMER, both laundry and litter, THERABREATH, NAIR and SPINBRUSH. It's important to understand. Now these were the results, like the what. Now I will speak a little bit to the how. As Rick was mentioning, a lot of our media spend in the last couple of years has pivoted to digital, right? Simply as the consumer has gotten on to more digital consumption, which is 80% today. But more beautiful than that is, as we have more tactics to measure the efficacy of our media, we are having more and more ROI on every dollar that we put so we get maximum stretch out of our dollar so that we don't just meet the consumer at that moment of truth to get better returns on that dollar spent. So broadly, right, I'm going to speak about the consumer connection in that zero moment of truth, whether the consumer meets us in an out-of-home advertising, on a YouTube video, or an Instagram influencer. But we add to it the incessant and the hallmark of Church & Dwight that is beautiful executional excellence. So I'll share with you some examples of how we execute. These are some digital plus out-of-home advertising. What you will note here is each of them you might have seen in your own feeds. Sorry, back. Each of these you might have seen in your own feeds. What we try to do is we want to make content that is authentic to the platform. So when you see a YouTube advertisement or a Pinterest or a TikTok advertisement, it doesn't feel like an ad creative. It feels like a creative that was meant for that platform. And that's why it generates more thumb-stopping connection with the consumer. Interestingly, I'm sure AI is a buzzword all over the place. One thing that we are noting is, there are some use cases of AI, especially in MarTech, where the creative that you see on the left from our brand NAIR usually, we might have story-boarded and created that over five, six days. With the help of technology and with the right human oversight, these kind of creatives can now be created in under five hours or so. And we try to scale those creatives in what you see on the right, in a very large surround sound mode. So like I was mentioning, we have fit-for-platform, TV creative, social creative, retail media creative as the consumer buys online and search, all of that comes in a surround sound cohesive manner so that your MarTech-enabled creative goes far this right to the point of purchase. Social. Social is what I call as the consumers engage in doomscroll, the endless scrolling. These are some creatives, which are truly, I believe, authentic, thumb-stopping, they are snacky content. We are no longer in the era where we would make a 60-second TV commercial, cut it down to six seconds. We want to. And we do make commercials that are fit from platform six seconds. And like we say, on TikTok, we don't make ads, we make TikToks. So that's the kind of creative we have. All of this creative is amazing. But as we get the consumer from inspiration to purchase, we have to make sure we have one click-to-cut, because we know every time the consumer has to click more times, we lose 90% of that traffic. So from inspiration to purchase, it has to be a single click, and that's what drives a lot of our online revenue. Another interesting pivot we have seen, especially in the last two years, usually, we would do go-to-market and go brick-and-mortar first and go large. We have slightly changed that model, especially for some launches like ARM & HAMMER Power Sheets and Hardball, where we would launch online first, get initial category and consumer insight, all that rich data, all the ratings and reviews Barry was mentioning, do audience testing on the different social platforms. A, we test the product detail page, the content that you see. And once we are satisfied by making it good online, we make it big in brick-and-mortar. That's exactly what we did with Hardball. That's what we are doing with ARM & HAMMER Sheets. We noticed that on sheets, the consumer is looking for not just a sustainability message of good for you and good for the planet. They are looking for the clean that they trust in ARM & HAMMER. And that's what we learned online. And then we take it to brick-and-mortar in a large way. So in summary, in terms of metrics and aspirations, like I said, we are not in the business of getting consumers to shop online, but we are where the consumer is. And online is a lot of growth for us, so we will be very passionate about growing online sales and share growth. To clarify on share, we don't just look at pure-play that is Amazon and Chewy. Online share is measured across Amazon, Chewy, walmart.com, target.com, kroger.com because that's the universe of where eCommerce happens in the country and globally. We are also more, Tech powered and human-guided, related to the MarTech and AdTech investments that we are making. And the next step, the 2.0 and online for us is we are going to be more focused on efficiency and profitability ongoing to make fit-for-channel kind of products that make sense for us in the online world. So I just want to say, in ending, we have come a long way from digital being a capability builder for Church & Dwight, to digital now being a true business and growth driver for the company. So with -- on the topic of growth driver, I'll give it to Mike Read, because International is also a huge growth driver for us. Thank you.
Mike Read:
Good afternoon. My name is Mike Read, I lead our International and our SPD business. So, let me just start with the international story. As Rick mentioned earlier, we have upgraded our Evergreen model, so what used to be 6% organic growth, we now moved to 8% organic each year. So, an exciting step for the division. If I break that down a bit, we're about $1 billion in size. There's kind of two parts to it. We have six subsidiary markets that go direct to retail. It's about 63% of our total business, Canada, UK, Mexico, Australia, France, and Germany. The remaining 37% is through our Global Markets Group. So, we operate in about 100 different countries. We partner with 400 value distributor partners around the world. So, our Global Markets business has been our fastest growing over the last few years and will continue to do so. And just to make that kind of point, if you go back to 2009, the international division has tripled in size. And during that time, the Global Markets Group has doubled in importance. So, we see that trend continuing well. While we've had strong growth in our subs, we do expect GMG to continue to outpace that. If I just give a summary of 2023, a very strong year. We had a breakout quarter in Q1, almost 12% growth, followed by 6.1% in Q2, 7.3% in Q3, and we finished strongly with 9.0% in Q4. So, a full year organic of 8.5%. We had strong growth across all our subsidiary markets and double-digit growth across our GMG region as well. So, across the board, really strong results. And that just shows the 6% to 8% Evergreen model change. If you look back over a number of years, other than the sort of setback from last year, we've had pretty consistent growth across a number of years and pitching above 8% in 2023 at 8.5%. I think the good news is relative to our peers, we're still very much underdeveloped. So, we have about 17% of our sales as a company comes from international. We are very much in growth mode. Many of our peers are in the 59% to 60% range, so a long runway ahead. But what's most encouraging about that runway is we've got a portfolio that travels extremely well as do our acquisitions. So, we've got a combination of US power brands like ARM & HAMMER, OXICLEAN, VITAFUSION that travel very well, and that's complemented with a strong personal care and OTC portfolio headlined by BATISTE, STERIMAR and FEMFRESH. So, brands that aren't necessarily commercialized in the US that are playing important roles for the International division. I think most notably though is acquisition has been a really big part of the growth story within International. If you go back to a few years back with the acquisition of WATERPIK, that's one of our biggest brands internationally. And we're thrilled with the addition of THERABREATH and HERO. So, just rolling both those brands out globally, both are on track and actually making a big splash already with lots to come. So, we're really excited about adding those two pieces to the portfolio. If I just sort of summarize sort of three key things to think about from an international perspective, Rick talked about some of the investments that we're making, particularly in our GMG group, but we are putting a lot of infrastructure process, IT to just shore up and be able to support the growth that's coming from our Global Markets Group. We've also added a lot of capabilities around portfolio strategy, revenue growth management, and as Surabhi mentioned, just really upskilling our digital e-commerce capability. And certainly, the acquisition additions and just getting on the front foot on both those acquisitions are the focus areas for international. All right. So, over to Specialty Products. So, the Specialty Products division, we are holding our Evergreen model at 5% growth. If you just break that into kind of two main parts, we have an Animal Nutrition business, which is about two-thirds of the business. You see sort of the impact of MEGALAC. The rest is Specialty Chemicals is about a $320 million business. If you kind of unpack that a little bit, a tough year in 2023, we're down minus 8%. Most of that is MEGALAC-driven. So if you take MEGALAC out, we're actually in positive growth, and the Animal Nutrition business was in stronger growth than that. Most importantly is, we're still very focused on building out our portfolio and supporting prebiotics, probiotics, nutritional supplements across a wide range of species, dairy, cattle, swine, poultry. So nothing really changes. MEGALAC's coming out but the rest of the portfolio is strong. We have high growth ambitions for it. And most notably, we're focused on international similar to the consumer side. So if you go back to kind of 2015, we are less than 6%. We're now at 17%, which is in the parallel of our consumer business, last year, grew 25%. So, really strong growth internationally as well. So with that, I'll pass back to Matt Farrell.
Matt Farrell:
People who are long-term shareholders have a pretty good handle on this. You understand the brands and the growth rates and the margins and all that kind of good stuff. But the long-term shareholders have, I think, a better understanding of the importance of the culture in the company. And the culture of Church & Dwight is described in our Annual Report, and it's -- you can read it. It says, we're a blue-collar organization. That doesn't mean -- that's not a dress code thing. This is -- we're just gritty people. A lot of high aptitude people. There's a lot of people that join our company that come from big CPG, and get kind of tired of the big company thing and want to go small and we consider us so small. As we say, we're blue-collar, we're high aptitude and we're underdogs. There's a lot of the people we compete with that are much bigger than we are. But beyond that, for the last five years, we've been getting into predictive analytics. So, we go -- you're sitting in meetings at Church & Dwight, everybody wants to know, what are the facts, get the facts. The next thing is Surabhi described is we becoming digitally savvy. We've embraced that, and it's throughout the company. And one of the things we said in our release and today is that, hey, we're going to be putting more money into this, that we're going to spend more money in e-commerce, both people but also technology. And just to kind of round out what our culture is like, we do embrace diversity. That's a super important and teamwork is super important. And finally, we're risk takers, because as companies get bigger, they often want to pull back and you make decisions in groups and consensus, and that slows things down. And often, you don't make the best decisions. But that's the element you're never going to read about in the sell-side analyst report. You might get it privately, but you're not going to read it in a note. But that's one of the things that you're investing in, and that's one of the things that makes the company go. And if you think about 2022, we pancaked in 2022, right, minus EPS. Hadn't happened in 20 years. But the company is just so creative, clever and resilient that we said, hey, that's -- we're going to turn that around in 2023 and we have. There are a few more things about how we run the place. First, I'll just -- I won't read them all to you, but I'll kind of bomb through. Leverage brands. We've talked about the brands already. Now, a friend of the environment, that's important to us as people and just as human beings, but it's also important to the consumers. So if you talk to younger consumers, they're really interested in the brands that want to be sustainable. So we've embraced that. And if you look at the laundry sheets, that is the most sustainable form of unit dose, comes in a cardboard box, there's no plastic. And it's just a little bit corny, but if you go back to the 19th century, hovering on the left part of this slide, we were putting pictures of birds in baking soda boxes, not baseball players but birds. And the card said, save the birds, save the planet. So this company wasn't environment before anybody could spell sustainability. Then more recently in 2021, we've made a commitment to science-based targets. And in 2023, we started investing in those. So we're putting our money where our mouth is in capital programs. And those capital programs, they're focused on removing, putting less CO2 into the atmosphere. Because up until recently, what we've been investing in is trees to take the CO2 out of the atmosphere, but now we're going to reduce the amount that we actually pump out of our plants. And we get recognized for that. This is lots of rating agencies around the league that rate companies. But you can see we've been recognized BBB and now we're AA for the last couple of years. Number three is the people. So I gave you a little bit of thumbnail with respect to the culture of the company. But we're like super productive, and I think this is a really underappreciated metric. So we generate over $1 million per employee in the company. And generally, you're going to see that with start-ups. And we were very proud of this. And like I said, we're -- if you talk to anybody that's coming up on this stage today, they'll all say we don't have enough people. And we do that deliberately because when you have fewer people, fewer really good people, you prioritize to only work on the stuff that matters. And again, that's part of the culture. We have a really simple compensation structure, familiar net revenue, gross margin, and EPS, cash flow, but also strategic initiatives. We want to make sure that on an annual basis, we're also looking to the future and the types of strategic initiatives we have are with respect to the environment, DE&I, how well we're integrating acquisitions. Also, are we investing in international and also our e-commerce area, so there's five components to the strategic initiatives. And gross margin expansion, you saw we changed our evergreen model. Now, we're saying, we're going to expand faster in the future. And that rains money. And then you can spend that money back on marketing and back on SG&A and again, international and e-commerce. And when that's part of your incentive comp, if you're an employee, you're asking yourself, okay, how can I get it? How can I participate? And here are some of the ways that we run after it. One is Good to Great, which is the name of our continuous improvement program. I always like to joke that, that's the book that everybody has heard about but nobody's read. The next one is supply chain optimization. And this is just investing in our plants, automation, et cetera, new products, you want to launch new products that have a higher gross margin than the gross margin of the products that they're replacing. And then finally, acquisition synergies. When we buy businesses, that's one of the levers we have to improve the businesses that we buy, so our procurement supply chain, et cetera. But also, it's helping our gross margin going forward because of the mix. All right. Number four is leverage assets. This is something else we pay a lot of very close attention to. So it is kind of a pretty slide, and we say 2% of our -- 2% of sales is generally what we think is our sweet spot for investing in CapEx, but we play close attention to the relationship of our cash earnings to our property, plant, equipment and working capital because we believe that every company is a machine. In the machine, you need to invest in assets, both property -- net working capital and the relationship with the cash earnings, so that matters. Okay, and finally, if you do those first four really well, you're going to have a good company, you're going to get good returns. But if you put on top of that good acquisitions, and that is the skill of this company, if you look at all these acquisitions we've done over so many years, almost one per year, we (inaudible) in 2023. We did look at four deals this past year, but we're very fussy about what we're going to buy. So we've gone from $1.5 million to $5.9 million and a lot of that was through acquisitions. And I went through these before. We're very fussy. We stick to these. And with seven big ones today with the opportunity to be even bigger, but more to come in the future. And just to kind of wrap up here, strong organic growth in 2023, strong organic growth in 2024. We're seeing 4% to 5% gross margin expansion again back to back. This new product pipeline is the best in my 17 years with the company. And then international is the future for us. You saw we're only 17% of our sales. Most of our competitors are 40% or higher. That's the future. And then e-commerce of 20% of our sales are ordered online today. We believe by the end of the decade, it will be 30%. So we got to get ready for that. And then finally, we generate lots and lots of cash so we're always on the hunt for new brands. And we're going to bring the whole crowd up here now so we can play the band. All right.
A - Matt Farrell:
Steve Powers, you're up.
Steve Powers:
Yeah, Steve Powers from Deutsche Bank. Thank you. Two questions on laundry. The first one is just when we look at track data, market shares have been under some pressure across all formats for Church & Dwight of late. It looks like both sort of at the high-end of PNG and as well as the private label. Maybe just some perspective on what you see going on there, if that's emblematic all channels or just sort of what we see in the track data. And then looking into 2024, specifically with Deep Clean, a little bit more details on the rollout there. Do you expect it to be incremental in terms of phasings for the ARM & HAMMER brand on the shelf, et cetera? Thank you.
Matt Farrell:
Okay. Your first question is probably with respect to the weakness in the fourth quarter with respect to ARM & HAMMER on laundry. If you recall back when we did our Q3 call, by the way, this sounds a little right now. Does that sound okay? If you think back to our Q3 call, we said, hey, we had -- because of revenue growth management, we identified a lot of promotions that we had in Q4 of 2022 that we're not going to repeat in Q4 of 2023. So that cost us. So we lost some share but it was the right thing to do. And if you look at the most recent four weeks ended, say, mid-January, the same is true, like so we cut back as well. So we had a very low deal in the first couple of weeks of January. So it's not unexpected from inside out. Your second question is with respect to Deep Clean. So Deep Clean is that we're entering into the high tier, something going on with this thing. We're entering into mid-tier where historically we've played in value. And yeah, we are going to be getting incremental share in there. And we do think it's going to be contribute to our share growth in 2024. But Barry, if you'd like to add anything?
Barry Bruno:
Yeah, sure. Matt, I think you covered it largely, right? So we're going to support the launch of Deep Clean, as you'd expect, as well as fabric sheets. Part of that is going to be part of the share growth story that you're going to see in the months and weeks ahead. And if you look at the last week of track data, share's up in just the last week, if you're bored.
Matt Farrell:
Carlen, do you want to pile on it all?
Carlen Hooker:
[indiscernible]
Matt Farrell:
We probably need a mic up here, too, for those in the crowd. Okay, Dara?
Dara Mohsenian:
Dara Mohsenian, Morgan Stanley. So Matt, if you go back over time, there's a number of examples in the CPG industry of companies raising long-term top line guidance and then sort of disappointing, kind of analogous to the SI coverage inks, you get confident and unexpected things happen. So maybe in that vein, just obviously, numerically, you've answered the division's international higher growth, domestic a bit higher growth numerically. But what gives you the confidence behind raising the evergreen long-term top line growth target at this point? Maybe give us a little bit of detail within those divisions, what's giving you the confidence. And then also, Rick, margins didn't change in the evergreen target. Top line went up, earnings didn't go up. Is that just rounding? Do you have more confidence in the earnings growth and evergreen, but just that specific question would be helpful.
Matt Farrell:
Past is prologue. So we had a slide up here that showed if you looked over the last 10 years, so what's been our organic growth rate average? It's been 4%. And almost every year, it's above 4%. And often at these meetings, we get the question, how come it's 3%? So we finally fessed up and said, yeah you know what, going forward it's going to be 4%. I mean, it's as simple as that. Now why would we have confidence there? Because we did change how we're going to get to 4%, right? So we said 3% US, 8% international, 5% Specialty Products. International is going to be a juggernaut for us. It's 8% growth. It's in our one big component is Global Markets Group, and that's been doubling every five years. So we do have such great brands. And what we're doing is what our competitors did 30, 40 years ago, is take your products on the road. So I think a lot of faith in the international number. And just international and US are going to benefit from our two most recent acquisitions, which is THERABREATH and HERO. And we're going to be launching HERO in 40 countries in 2024. And we just got so much runway there. So I got total confidence in our ability to grow the top line 4%. Yeah. I guess you can't rest on your laurels since you did 4% for the last 10 years. But given where I stand today and the innovation that we have, I think it's in the bag.
Mike Read:
Yeah. And then in terms of gross margin, really, you're talking about operating margin, right, 50 basis points didn't change from the prior evergreen model to the current evergreen model. Gross margin, we're raising a lot of confidence. We talked about productivity is offsetting moderate inflation, best productivity program that we've ever had. When Rick came in, our sites were too low on productivity. And so we've made a turn, and the ship has turned and so that's a great place to be in. Inflation is moderating, so good confidence there. But we're going to go spend some of that money back on SG&A for those growth investments to cement this higher evergreen model into the future. And so that's why operating margin doesn't change. But it helps give us more degrees of flexibility, which is great.
Matt Farrell:
Sure.
Dara Mohsenian:
One follow-up there. Sorry. So HERO and THERABREATH, obviously, huge growth. Last year, you mentioned in your answer the acquisition contribution. Can you just give us a sense of your thought process in terms of growth for those two brands in 2024, maybe the distribution opportunity in the US and how big international is as you think about the growth opportunity for those two brands?
Matt Farrell:
Okay. Well, I'm going to throw it to Mike to talk about international. I'll let Carlen have a crack at how we're thinking about it in the US.
Rick Dierker:
Yes. Why don't we give some good details on what the growth drivers are, we don't get into what percentage growth that we're expecting.
Mike Read:
Yes, I can take that first from an international perspective, the -- from a TheraBreath first perspective, I think any time you've got a great success story and a category grower that you take that story internationally, that holds well. And I think we've got a lot of proof points to that within our portfolio. I think what's also encouraging on TheraBreath specifically is we have a very similar type of penetration success in South Korea, where the brand is equally developed. And so being able to take not only a great US story, but being able to take another market internationally and be able to take that story to the trade has been really positive. And Hero, the same thing. It's been such a clear winner for the business. It's a very simple thing to get. Retailers around the world are really excited about it. So both those brands provide scale and fairly easy entry points in the global markets. There's a real demand for it. So we're pretty excited about it.
Carlen Hooker:
And then I'll talk to the US. I would say similar story. I mean, retailers are incredibly excited about both Hero and TheraBreath. We've seen tremendous growth in distribution gains this past year. Obviously, based on the results, you saw that there's a lot of runway to go on both of those brands in terms of -- I mean, it's nice to have a brand where retailers are actually calling you asking. So, we really see a tremendous potential for both Hero and TheraBreath across all channels, I would say, agnostic of channels.
Matt Farrell:
Yes. And obviously, we know the resets and what the planograms are going to look like.
Carlen Hooker:
Yes, we do have information on what we're seeing in terms of the resets and what you'll see are substantial improvements in placement, as well as additional phasings. So, a lot of space coming from both those brands.
Matthew Farrell:
Okay. Rupesh, you're up and then Chris. Bring your own microphone.
Rupesh Parikh:
Rupesh Parikh, Oppenheimer. So just, Rick, question on guidance. Does your guidance incorporate any benefits from share buybacks or debt paydown? And then I have a follow-up question.
Rick Dierker:
Yes, good question, Rupesh. We got ahead of our 2024 expectations for buyback. We did $300 million in Q4 of this year. And if cash continues to build on the balance sheet for an extended period of time, we would do a larger buyback at some point. In terms of debt paydown, I think at year-end, we had maybe $200 million on the revolver. We've already paid down another $100 million, so that's kind of embedded in our outlook.
Rupesh Parikh:
Okay. And then maybe two questions just on innovation. So Matt, you said it's the best lineup, I think, in your 17 years. How do we think about the contribution? Because I think you previously said it's typically a 1 to 1.5 point contribution from new products. And then the Power Sheets, any sense whether you're bringing new customers into the franchise or whether you're sourcing from existing Arm & Hammer users?
Matt Farrell:
Yes, we'll take that one first. So I'm going to toss that one to Barry and Surabhi as far as what we're seeing for Amazon.
Barry Bruno:
Yes, sure. Our Sheets is still in early days. We're three or four months into launch, but absolutely new users coming in and incremental usage going on. You might use it when you're traveling, you might use it in a vacation home, et cetera. So, still three or four months in, we don't have the full analysis of exactly where, but yes, absolutely new. Would you add anything to that?
Surabhi Pokhriyal:
Yes, it's four months in the market, Rupesh. Got around 6,000 reviews and 4.5-star rating. The reviews are super positive. It's a mix of people who want sustainability and care for the planet and do want to do good for people who truly like the clean are coming out of it, because efficacy was really, really important for us, and we didn't want to do just greenwashing. But I think more to come on the analysis of how many are shifting versus new, a lot of them seem to be incremental.
Matt Farrell :
Yes. Rupesh, you are accurate that historically, we've said that if you look at our organic growth at 1% to 1.5% is going to come from new products. So our expectation is we're going to exceed 1.5% in 2024.
Rupesh Parikh:
Thank you.
Matt Farrell :
Get ready, Andrew. You're next after Chris.
Chris Carey:
Hey, Chris Carey, Wells Fargo. Just on the guidance and the phasing. So more of a back half weighted guide, totally makes sense with the front half investment. How much of that back half weighted guidance or, if any, depends on success of the innovation? Basically, what's your visibility on the ability to accelerate? And are you anchoring to anything that you're rolling out this year in order to hit that back half number? And then just connected to this, can you maybe give us a sense of what your expectations are for VMS this year? Obviously, some interesting packaging and advertising behind the product going into 2024. Do you expect that business to flatten out? And maybe you could also comment on your expectations for WATERPIK as well?
Matt Farrell :
Yes. I'll take a swing at VMS and you guys can prepare for the other pieces. So if we look at the category, categories really struggled this past year. If you look at the first three quarters, it was down in the first quarter, up like a point in the second quarter, down in Q3 and down 4% in Q4. So the category is still recovering from the COVID success where the categories just rocketed. We were down even more in 2023. So we've -- as you heard today, we're making a lot of changes there. We'd be happy with a flat year for our vitamin business in 2024. So that's not -- we're not banking on a big recovery in the VMS business in order to hit our numbers. And okay.
Rick Dierker:
Yes, in terms of, I guess, cadence and reliance on new products to kind of hit our outlook on revenue, I would say, we give revenue ranges for a reason. And there's lots of things in play there, whether it's how fast our recent acquisitions grow, how fast our categories grow and competition. We've mixed all that together, and we're very confident in hitting the 4% to 5%.
Chris Carey:
And just one quick one as well. Just with the balance sheet going to where it is, your capacity to do deals has accelerated. 2023 is the first time in 20 years you haven't done a deal. Can you just talk about the tension of not doing a deal, cash burning a hole in your pocket, what do you do about it? Would you just rest on that cash and make money because it's a high interest rate environment? I don't know where -- but six months from now, we don't have a deal. Are you starting to get anxious about that? Or just how are you thinking about that in the context of shareholder returns are number five on your TSR accretive M&A priorities. So any context to that.
Matt Farrell :
It's only been 12 months though. We did have -- early on, we had a bit of a drought. I think in 2008 we acquired ORAJEL, and 2011 we acquired BATISTE. So I know we had some small deals in there but businesses we don't talk about are very small brands. So as far as decent-sized transactions, we've had seen a drought in the past. And yes, I get the whole -- it's a burn a hole in your pocket, and this is -- or what do you do with the cash? We did a large buyback. I can't remember what year was. It's quite a while ago pre-COVID where we had a lot of cash building up the balance sheet. We hadn't done a sizable deal in a while, and we wound up increasing our authorization to buy back and we bought back more shares. So that's always available to us. But like I said, we looked at four deals this past year and some had pretty good economics but we just didn't think long term that they were going to be able to be sustainable. So no, we don't ever get deal momentum in the company. So we -- like I said, we're really fussy. But we do recognize the fact that we have an unlevered balance sheet. It's pristine. We could be building up a lot of cash if we don't do that. So this time next year, we haven't done a deal. Obviously, we'd be looking a lot harder at buybacks.
Rick Dierker:
Yes. The only thing I would add is we're in a great position, like we never chase after a deal just to do a deal. And we say no a lot. We have a lot of rigor around that. This team on the stage spends a lot of their time doing due diligence, and Brian leads that in a big way. So when you have a great performing business, you're never forced to reach for a deal. And so we -- again, just the rigor around that. So we'll let the cash build, as you said. If it builds for a period of time, then we'll look at doing a buyback. Meanwhile, at 5% or 6% interest, it's fine to be in the balance sheet.
Matt Farrell:
And you might be encouraged by the fact that we've doubled the size of our M&A team. So for -- so I joined in 2006, and Brian joined in 2006. And in 2023, we added another person.
Rick Dierker:
We're very lean. Matt, you might one-up that. We're tripling it in 2024 with our European footprint.
Matt Farrell:
No, that's true. We're in the hunt to hire somebody in Europe and also in Singapore or in Asia Pacific so we get deal flow outside the US because historically, it's more US-centric, our focus, but it is true. And this is -- by the way, this is the team that goes through the diligence meetings. All the gray beards, old people with better experience. And so Brian is very grateful. Okay. I think that Andrea was going to be next, then Peter.
Q – Andrea Teixeira :
Thank you. Andrea Teixeira from JPMorgan. So my question, Mike, I have a question on the organic growth into 2024 and then one on follow-up on M&A. First on the organic growth for 2024. I understood you mentioned, Rick, two-thirds coming from volume. So if my math is correct, it's about 3% volume growth for 2024. And with your -- and so kind of like with your cadence of EPS being zero in the first half and the first half is the easiest comp for volume, can you walk us through, number one, point A of that question, getting HERO and THERABREATH and all of those with more ACV? And then having the easy comps for VMS and then the launches of laundry, how we should be thinking of that cadence for organic volume? And then the follow-up on M&A is that like what are the categories that you believe you should better buy growth over greenfield? Thank you.
Matt Farrell:
I'll do the M&A one, so is your question of what categories would be focused on?
Q – Andrea Teixeira :
Yes.
Matt Farrell:
Yes. Well, I mean, look at the -- you can only buy what's for sale. And we venture into lots of different categories. We will not venture into devices. But we look at household or personal care. Again, it has to be how good is the brand? How good is the brand equity? The economics obviously matter, but what do we bring to the table? Are we a good owner? So we have a pretty wide lens of the types of brands and products that we'll look at. But again, it's got to be a fast-moving consumable. But we don't have -- we don't target. It's one thing we don't want to. So Brian doesn't spend all day long, looking at categories and say, wouldn't it be wonderful to own that brand? Yes, but they're not for sale. So we don't spend any time on those PowerPoints. What we want to make sure is that we're in the deal flow that anything sets for sale, we know about. So we can look at it. That's most important.
Rick Dierker:
Yes. In terms of cadence for organic, it's pretty -- our expectation is pretty consistent throughout the year, right? Our outlook is 4% to 5%. Our Q1 number's 4%, but in general, it's pretty consistent throughout the year. There's lots of things underneath that, whether it's comping round two of concentration in laundry and when that happened, whether it's the vitamin category and assumptions and -- so there's a lot of puts and takes. But I'd say in general, it's a pretty consistent growth throughout the year.
Matt Farrell:
Okay. Peter, you're next, so let's keep it at that table we have to…
Unidentified Analyst:
Maybe just following up on the phasing but more on the gross margin side. So 50 to 75, still above your new evergreen target, but just in the context of exiting the year with 200 basis points-plus, can you maybe just give us a sense for how we should be thinking about gross margin expansion kind of through the year? Is it more front half weighted versus back half? Just any color there. And then last year, you delivered upside, like sales came in better, gross margin came in better, but you chose to reinvest some of that back into marketing. If that were to play out again this year, how should we think about the balance of reinvestment versus dropping more of that to the bottom line?
Rick Dierker:
Yes, okay. So the first one is on gross margin cadence. 50 to 75 for the year, we do expect gross margin in the first half to be a little bit better. Why? Because we have pricing carryover that's happening a bit still in the first half of the year that wasn't there. So gross margin a little bit better than the front half than the back half. And then your second question was on -- yes, on marketing investments and stuff like that, okay. Well, look, the scorecard -- last year was kind of unique, right? We wanted to build back the war chest on marketing because we got too low during COVID because we were outside of we were out of stock. We didn't have to supply, all those reasons. And so we did that a year ahead of time. We really initially said, we're going to go to 10.5% and then 11% this year. And we fast-forwarded, put it back to 11%. We think 11% is the right number. But with that said, share matters, share is a scorecard to tell you if you're the right number. Right now, we're getting share in about 60% of our sales. That is a good metric and good scorecard. So right now, we believe that number is the right number.
Matt Farrell:
Yes. And the other thing, Peter, I'm sure Barry Bruno put his hand up for spending more marketing money to the extent that we're.
Barry Bruno:
I got a lot of new products to support them, so yes.
Matt Farrell:
But look, when you got all these new products launched and it's a target-rich environment, there's lots of places we could spend money. We've got the sheets then we just came out with. There is an awareness about that. You got to spend some dough in order to flow that out. But yes, there's lots of opportunity.
Anna Lizzul:
Hi, thank you. Anna Lizzul from Bank of America. I was wondering in your evergreen model with the recent revision today, how much is that driven by the success of your more recent acquisitions like HERO and THERABREATH versus the growth of the remainder of the portfolio?
Matt Farrell:
Look, everybody is aware of the fact that we've got two fast-growing brands, but this is not just a one-year look. It's because we've grown 4% for 10 years in a row. And the stable of your portfolio can change over time. And obviously, we got two fast-moving ones. We'll have other ones in the future. So we need to see if it's sustainable and clearly sustainable for the next couple of years because of those two.
Rick Dierker:
Yes. I would also add that
Matt Farrell:
But it's not a cause effects. Thanks.
Barry Bruno:
Yeah.
Rick Dierker:
I would also add that in 2023, the rest of the portfolio, ex-THERABREATH, ex-HERO did hit or exceed our evergreen model, so we feel great about the strength of the portfolio.
Matt Farrell:
Yeah. that's a good point. So if you think back that 5% growth and 5.3% growth in 2023, more than half of that came from the business ex-THERABREATH and HERO, tell you that the base business is strong. Okay, let's move over to the far table now.
Kaumil Gajrawala:
Hi. Kaumil Gajrawala, Jefferies. It makes a lot of logical sense why you've narrowed it down to seven focused brands with the most growth. Does that open up the door for divestitures in some of your other categories?
Matt Farrell:
I've had that question in the past. And we evaluate all of our brands regularly, because everything is going to pull their weight. But I wouldn't say that signals anything. You see that MEGALAC is one that we've looked at that for a while. It had good years and bad years. But considering that's become commoditized, we think we should move it out. But yeah, it's a regular analysis that we do as a company.
Kaumil Gajrawala:
Got it. And the second question on HERO, I think 40 countries that, sounds like a lot. Can you maybe just walk through the process why you feel comfortable there's that much demand in many different places? Do you have a supply? How will you balance the marketing, maybe just going over that a little more?
Matt Farrell:
Okay. Let's start with supply. So Rick Spann, take a swing. You think you can supply 40 countries?
Rick Spann:
Yeah. So we have a third-party manufacturer...
Matt Farrell:
Hang on, Rick.
Rick Spann:
Yeah, okay.
Matt Farrell:
It's such a good story I want to make sure everybody can hear it.
Rick Spann:
We have a third-party manufacturer in South Korea who has a lot of them to grow right now, and they have a lot of property. And they have committed to us that they will put up more buildings and put more lines in place and keep up with our demand. So we have no issues on supply at all. And in fact, if you look at the growth that we've supported last year, we didn't see all of that coming and they were able to respond and meet that very high demand that we had.
Rick Dierker:
Maybe, Mike, do you want to comment on the 40 countries, maybe even tell the UK story a little bit.
Matt Farrell:
Could we spring for another one up here?
Mike Read:
Yeah. What I'd say is just generally across the portfolio, we've had really balanced growth across our five GMG regions and our sub's really healthy. And with doing that, we're able to add more brands to our business with strong appetite from our distributor partners and then on to retail. So HERO is not the only one. We actually have other opportunities to expand multiple brands across multiple countries. But I think just the success story of HERO, not only in the US, but now as we've gone into commercializing into most of our subs already they're already taking number one positions. They have really strong consumption really early. So we've only been in for two, three months and we're already well established as a brand. So the playbook that clearly played out in the US is playing out beautifully already in the markets that we're in. And that just becomes the story that we take to those 40 countries. But we are well poised with our distributor partners around the globe to make a big success globally.
Matt Farrell:
Then you can tick off like four or five countries, we've already launched with success?
Mike Read:
Yeah. So just in terms of registration getting into markets, so we've launched in Canada, we've launched in the UK, we launched in Germany, France, Australia, all with really strong positions, great retail partnerships doing well online. So everything that we're hoping for, it's that and a little bit more. So it's the success is there. And every time we have that repeatable success in the playbook, it just adds more momentum for those new partners that we're trying to bring on.
Kaumil Gajrawala:
Okay.
Filippo Falorni:
Filippo Falorni, Citi. I wanted to ask you about the promotional environment in your categories. You talked about, Matt, stepping back on boundary a bit. What about the other categories? Like do you see any need to step up more promotional activity and what you're seeing from your competitors? Thank you.
Matt Farrell:
Yes. Well, look, when you talk about the promotional environment, you're generally talking about household. Household is where you have by far the most promotions, couponing, et cetera, et cetera. So, if you look at, say, liquid laundry detergent, unit dose, scent boosters sequentially Q3 to Q4, actually, the deal was declined. Now, went the other way with cat litter. So, cat litter was up 70 basis points sequentially from Q3 to Q4. But if you look at the numbers historically, litter is around 15% sold on deal today. If you went back to 2019 or 2018, it was 20%. So, it's nowhere near where you have historical levels. The same is true for say liquid laundry detergent. It's 33% in Q4. But you'd have to go back again quite a few years. And I think the high watermark was 40% quite a while ago. But then yes, this is quite a while ago so you'd have to say yourself, hey, all suppliers have absorbed these huge cost increases, had to raise price. Is it sensible to think that this is going to be dealt back? So, I think if you look at the trend, you'd say probably not just looking at the trend line. Yes. Okay. Microphone over here?
Javier Escalante:
Javier Escalante, Evercore. If you can talk again a little bit the opposite to M&A, the two acquisitions that you made seems to have more extendability into adjacencies. WATERPIK doesn't come across that way, but HERO, THERABREATH, there seem to be adjacencies. Have you -- when you talk about that, whether that inform also the 4% that probably is 5%, if the new target internally, if you can talk about that?
Matt Farrell:
Yes. What was the last part of that, the 4% is actually--
Javier Escalante:
You mentioned that you first hoped that you thought it was 4% and you were promising 3%. Perhaps now you think that is 5% and you're promising 4%.
Rick Dierker:
That's one way to think about it, but no -- we wouldn't really comment on what our internal expectations are. But why don't we answer how extendable is HERO and THERABREATH and other?
Matt Farrell:
Yes, I'll start off and then Barry, you pile on. So, we want a business that disrupted a category. So, the category was a $500 million category in the US say, four or five years ago. And then this new form comes along. Now, it's a billion-dollar category and still growing. So, we said, hey, what you really want to do is you don't want to get distracted. You want to really do a great job with household penetration of patches in the United States and also taking it globally. So, that's where our focus is. But there are opportunities to go elsewhere.
Barry Bruno:
Yes, for sure. Both of them are extendable, there's no question about it, right? Oral care and skin care, two giant categories, depending on how you define them. Both brands are so strong that they're absolutely expendable. It's a balancing act of doing the right job at the right time and not getting over your skis too fast. So, I would say it's not a question of if, it's when. And we've got an absolute plan about adjacencies to move into for each brand. They're super strong brands. Consumers are asking for more and more from us. It's tempting to go faster. We just want to support them in the right way, especially they're foundation products.
Matt Farrell:
I'll be getting e-mails from people in marketing and new products tomorrow, because you're on their team. We should be going into adjacent categories more quickly. But I think the slow roll is going to pay off long-term. Okay. I think that might be it. Anybody else that has…?
Rick Dierker:
Olivia has been waiting.
Matt Farrell:
Oh Olivia, so sorry, dead center.
Olivia Tong:
Thank you. I just wanted to ask you Rick about the SG&A target coming in a little bit. And if you could give a little bit more color behind that. Does it reflect incremental investment in certain areas in terms of operations? Or is it more a function of lower leverage, even though the organic sales target is going up? And then, just on the sort of narrowing and consolidation of power brands, what is that -- does that suggest anything in terms of the ones that aren't part of the seven? I imagine that they will change in terms of resourcing. It's just a function of how you're going in, but just wanted to make sure that I clarify that. Thank you.
Rick Dierker:
Yes. So, the second one first. We've been managing the business with classifying our brands in a certain way for a very long time, and we resource those brands in a certain way, depending on the classification. And that is not changing, right? That's our internal. This is to help simplify when we talk outside what those brands represent and narrow the conversation, because those are what are driving kind of whether the top line moves or margin expands or earnings. So that's kind of the purpose. Your first question on SG&A, I think you're talking about the outlook, really, the evergreen model. Yes. Yes, dollars are higher, in general. We're getting leverage for two reasons. Really primarily because of we're growing faster than the top line is what we're doing. We're also spending money, as we've been talking about for a long time, on investments in analytics, automation. We're trying to take hundreds of thousands of hours out over the next three to five years. And we're not going to reduce people. We're going to not add people when we scale, right? We're making these system investments and ERP systems, not so that we can have a workforce that's reduced, because as we grow from $6 billion to $7 billion to $8 billion, the ERP system can handle that type of growth. So that's a short answer.
Matt Farrell:
Okay. I think we're good. Hey, thanks, everybody, for joining us.
A - Rick Dierker:
Thank you.
Operator:
Good morning, ladies and gentlemen, and welcome to Church & Dwight’s Third Quarter 2023 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company’s management may make forward-looking statements regarding, among other things, the company’s financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company’s SEC filings. I would now like to introduce your host for today’s call, Mr. Matt Farrell, President and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Thank you, operator. Good morning, everybody and thanks for joining us today. I’ll begin with a review of Q3 results, and then I’ll turn the call over to Rick Dierker, our CFO. And when Rick is wrapped up, we’ll open the call up for questions. So let's begin. Q3 is the fourth consecutive quarter of solid results beginning with Q4 2022. Reported revenue was up 10.5%, which exceeded our 8% outlook. Organic revenue grew 4.8%, also exceeding our 4% outlook. It's worthy of note that our global consumer business posted 5.8% organic growth, which exceeded our expectations. Going the other way, our SBD business accounted for one point of negative growth. Our gross margin expanded 270 basis points, and marketing as a percentage of sales increased 80 basis points to 11.5% of sales. Adjusted EPS was $0.74, which is $0.8 higher than our $0.66 EPS outlook, and that result was driven by higher than expected sales growth and gross margin expansion. It's important to call out the 2.7% positive volume growth in Q3. It's the first in eight quarters, and our expectation is that positive volume growth will continue in Q4 to finish out the year. We continue to grow in the online class of trade. 17% of our global sales were purchased online in Q3, compared to 16% in the year ago quarter. Just a few comments on the economy. Unemployment remains low in the U.S., and in most of our major international markets. Unemployment is the stat that we closely watch. Regarding the health of the consumer, household balance sheets are more stretched as savings are lower, and credit card debt is higher. Student loan payments are restarting. Mortgages and auto loans are more costly, why? Because of higher interest rates, and higher oil may lead to higher gasoline prices. So a higher cost environment leads to trade down. As consumers look for the best value, especially in our household categories, and we are well positioned for this trade down, given that 40% of our portfolio is value products. Now I'm going to comment on each business. First up is the U.S. The U.S. consumer business posted strong 5.5% organic sales growth, of which 3.6% was volume driven. Seven of our 14 power brands held or gained a market share in the quarter, and for context, the brands that grew share represent 65% of our U.S. sales. Private label is another stat that we closely watch. The good news here is the weighted average private label market share in our categories is stable. Now I want to look at a few of the more important categories in the U.S., starting with laundry. ARM & HAMMER liquid laundry continues to see consumption growth driven, in part, by the continued trade down to value brands and by media support behind our new Give It The Hammer advertising campaign which celebrates the great value that ARM & HAMMER offers in tough economic times. ARM & HAMMER liquid laundry detergent held share in the quarter as a category grew 5%. We're now at 14.3% share and XTRA, our extreme value offering, grew consumption 6.1% and increased market share to 3.8%. Regarding new products, we launched a new unit dose form of detergent, ARM & HAMMER Power Sheets laundry detergent as the first laundry detergent sheet from a major brand in the US, Power Sheets is a convenient new unit dose form of detergent that delivers an entirely new laundry experience. It is mess free, it's lightweight, and eliminates plastic bottle waste. While delivering the trusted ARM & HAMMER powerful cleaning performance that consumers have come to rely on and love. We launched the product online in August. In September, Power Sheets was the number one laundry detergent item during Amazon's September Prime Day event. So we're off to a great start with this innovation which will roll out even more broadly in 2024. Now Litter, ARM & HAMMER Litter also continues to perform extremely well with 11% growth outpacing the category which was up 8% and growing share to almost 25%. Consumers continue to choose ARM & HAMMER™ Litter offerings. We have steady demand for our premium litter offering which is a black box, but our orange box in particular is driving the growth as it offers a great value for the cost constrained cat owner. Our new ARM & HAMMER Hardball lightweight clumping litter is off to a solid start as distribution expands in the lightweight segment where we are underrepresented today. Turning it out of personal care, our BATISTE grew consumption 14% in the quarter as we continue to build dry shampoo awareness and drive household penetration. The dry shampoo category and BATISTE have room to run as we continue to invest to build awareness in dry trial, especially through sampling. HERO which was acquired last October, captured the number one market share position in the total acne treatment category. In the acne patch subcategory, MIGHTY PATCH is over 50% share. Retail distribution continues to grow and we still have room to run as we expand across all classes of trade. The HERO team is doing a spectacular job growing this business. There continues to be a great deal of buzz here at Church & Dwight around the HERO brand and its future growth potential. Similarly, THERABREATH, which was acquired in 2021, is performing extremely well and has been gaining share at a rapid pace. In Q3, THERABREATH took over the number one share position in the non-alcohol segment with almost a 29% share. Distribution of THERABREATH has more than doubled since the acquisition date, and we expect this brand to be a long-term grower for Church & Dwight. Regarding a couple of businesses that depressed our results last year, WATERPIK continues to stabilize with Q3 coming in close to plan similar to Q2. WATERPIK all channel consumption, actually was up slightly in Q3. Turning to gummy vitamins, while the VITAFUSION was close to our expectations in the first half, our consumption was down 11% in Q3, partly due to distribution losses at many retailers due to our supply issues in 2022. And our job now is to win back retailer confidence and then regain lapsed consumers. Next up is International. Our International team is doing a great job delivering organic sales growth of 7.3% in Q3, driven by broad-based growth in most of our subsidiaries and our global markets group. Volume contributed 2.3% of the growth, and this was led by STERIMAR in Nasal Hygiene, and OXICLEAN. Both STERIMAR and HERO are gaining distribution across our international markets, and we expect more to follow. And finally, especially products. Organic sales decreased 10%. But this is largely due to one product line called MEGALAC, which is being hurt by inexpensive imports. Excluding MEGALAC, the remainder of SPD delivered positive growth of 2%. I'm going to wrap up by saying we just closed out a strong October, and we expect positive volume growth for a second consecutive quarter in Q4. We raised our reported sales outlook to reflect the strength of consumer demand for our products while maintaining our full year EPS outlook. Now when we are performing well going into the fourth quarter, it's an opportunity to invest in the business. This is a long-standing practice of reinvestment at Church & Dwight and is well understood by long-term shareholders. We take a long view with respect to the health of the business. Our business model is working. Our value offerings are performing well as are our premium offerings. Innovative new products are contributing to our growth and we have one of our best new product lineups coming in 2024. Acquisitions are on track and significant cash generation positions us to continue to add TSR-accretive brands to our portfolio. And now I'm going to turn it over to Rick to give you some color around Q3 and the full year and the investments we'll be making at Q4.
Rick Dierker :
All right, thank you Matt. And good morning, everybody. We'll start with EPS. Third quarter adjusted EPS was at $0.74 down 2.6% to the prior year. As Matt mentioned the $0.74 was better than our $0.56 outlook primarily due to higher than expected sales growth and gross margin expansion. Net sales were up 10.5% and organic sales were up 4.8%. Over half of our organic growth in the quarter was driven by volume. The total consumer business was up 5.8% organically. Our third quarter gross margin was 44.4%, a 270 basis point increase from year ago primarily due to improved pricing, volume, productivity and the impact of the HERO acquisition net of the impact of higher manufacturing costs. Let me walk you through the Q3 bridge. Gross margin was made up the following. Positive 140 basis points impact from price volume mix. Positive 120 basis points from acquisitions and a positive 160 basis point impact from productivity, partially offset by a drag of 150 basis points due to inflation. Moving to marketing. Marketing was $27 million up year-over-year. Marketing expense as a percentage of sales was 11.5% or 80 basis points higher than Q3 of last year. For SG&A, Q3 adjusted SG&A increased 310 basis points year-to-year, primarily due to higher incentive comp, improved business performance, SG&A related to the HERO acquisition, and investment spending. Other expense, all-in, was $21.8 million, a $2.4 million increase due to higher average interest rates. For the full year, we now expect other expense of approximately $95 million. For income tax, our effective rate for the quarter was 24.1%, compared to 20.2% in 2022, an increase of 390 basis points as the prior year rate included the benefit of a non-recurring state tax reduction. We continue to expect the full year rate to be approximately 22%. And now to cash. For the first nine months of 2023, cash from operating activities was $795 million, an increase of $261 million due to higher cash earnings, including the positive impact from recent acquisitions, and improvements in working capital. Turning to the full year outlook, We now expect the full year 2023 reported sales growth to be approximately 9%, up from our previous outlook of 8%. We continue to expect organic sales growth to be approximately 5%. We now expect full year reported gross margin to expand 210 basis points up from 200 basis points. This is an encouraging trend as we continue to move closer to restoring gross margins to pre-COVID levels. We continue to expect a double digit percentage increase in gross profit in full year 2023. Looking at inflation, we continue to expect around $120 million of higher manufacturing costs in 2023. This is well below what we have experienced in the last couple of years. While many commodity prices remain below prior year levels, resins and oil based commodities are a bit higher. We continue to expect full year marketing as a percent of sales to be 11%. And we continue to expect full year SG&A to be higher in both dollars and as a percent of sales compared to 2022. SG&A is expected to be higher than our previous outlook driven by incremental R&D investments, higher incentive compensation given our strong performance and a bad debt reserve related to one specific customer situation. As in past years when we have strong business performance, we invest for the future. Our investments will focus on driving future growth with higher marketing dollar investment, R&D investment, including clinical studies and accelerating product registrations in international markets, as well as driving efficiency, including investments in automation and technology. We continue to expect full year adjusted EPS growth to be approximately 6%. And as a reminder, our EPS guidance includes the step up of marketing that we've been talking about and higher SG&A. We continue to expect full year cash flow from operations to be approximately $1 billion. Our full year CapEx plan is now expected to be approximately $230 million as we continue to make capacity investments. And we expect to return to historical levels of CapEx about 2% of sales by 2025. Moving on to Q4, we have a strong outlook and expect reported sales growth of 5% and approximately 4% for organic with volume contributing 1% or better. Organic growth rate in Q4 reflects positives from HERO, Litter and THERABREATH and negatives from not repeating some low margin laundry promotions. We expect gross margin expansion, a significant increase year-to-year in both marketing and SG&A, and marketing is expected to be an excess of 14% in Q4. Adjusted EPS is expected to be $0.53 per share, a 2% increase from last year. So to summarize a strong nine months of the year behind us, we saw the inflection point of volume growth as expected and we are spending on marketing and investments to build momentum for 2024 and beyond. With that Matt and I would be happy to take questions.
Operator:
[Operator Instructions] Your first question comes from Rupesh Parikh from Oppenheimer.
Rupesh Parikh:
Good morning and thanks for taking my question. So just starting with the specialty product segment, how do you think about the business in the coming quarters? So this quarter obviously a larger decline. Just wanted to get a sense of we should see weakness for a few more quarters until you lock the issue that you cited.
Matt Farrell:
Yes. It's going to be a, Rupesh, it's going to be a drag again in Q4. So when Rick calls a 4% number for organic for Q4 that's a net of SBD which kind of reduces the contribution from the consumer business. But so yes at least one more quarter where we're going to be down maybe in Q1 as well.
Rick Dierker :
Yes, I think the nuance, Rupesh, also is when you look at like a 4% growth rate in Q4. When we talk about investing many times we talk about SG&A or marketing, sometimes we're doing really well. We also look at customer profitability. We take -- we get ahead of it and call unprofitable or low profit promotions in some of our businesses like laundry.
Rupesh Parikh:
Great. That's a good segue to our next question. So organic sales growth was maintained for the full year. So it sounds like those lower margin laundry promotions is what may have limited that organic sales growth increase for the full year. Is that correct or is there anything else weighing on? A lot of organic --
Matt Farrell:
No, that's true. Last year in the fourth quarter we had a looking back now, we had a lot of promotions that we thought were not profitable. So we called them. So they're not going to be in place for this fourth quarter, which obviously results in a lower volume.
Rupesh Parikh:
Great. Maybe just a follow-up. Just relate to that. Is there a way to quantify the impact of the lack of running those promotions?
Matt Farrell:
The user to do that when the quarter is over than do right now. Now it's more conjecture, but it is a direct.
Operator:
The next question comes from Bill Chappell from Truist Securities.
Bill Chappell:
Thanks. Good morning. Can you talk a little bit about kind of where we are for both HERO and THERABREATH in terms of as we're moving into next year trying to understand the distribution? Is it where you expect to be or we have tougher comps for both of those businesses in terms of growth in year two?
Matt Farrell:
Remember, in year one, we'll say it's 2023, when we were gaining distribution was throughout the year. So we'll have full year benefit. All the distribution gains in 2024 versus ‘23. So that's a positive. So naturally, the comps are more difficult once you've got it in place. But the demand for the product is surprising us. In fact, the demand has been exceptional wherever we've launched it. The second thing is we'll be launching HERO in dozens of countries next year through our global markets group. And that will happen throughout the year so that's not a Jan one thing, but see a lot of opportunity there as well. Now THERABREATH, THERABREATH was acquired in December of 2021. And they have far more distribution already than HERO did when we acquired THERABREATH. We did expand that in 2022, but I'd say 2023 versus 2022 is less benefit from distribution gains in comparison to HERO. What's happening is because the demand for THERABREATH and the consumers voting in favor of THERABREATH, what's happening is retailers are willing to give us more shelf space. And we fully expect to get more shelf space when the resets happen in 2024.
Rick Dierker :
Yes, Bill, that's the big difference for 2024. In 2023, we got TDPs. We got new retailers, new stores. Now it's all about shelf space and expanding that footprint. And that's what's happening.
Bill Chappell:
Got it. And then, second, just kind of trying to understand the spend or the accelerated spin in 4Q to kind of keep your EPS guidance in check. Is that more SG&A because it does sound like you'll have some year-to-year benefit on gross margin by just pulling back on some of the promotions. Or is there a, will it be SG&A and gross profit in terms of kind of how you're trying to reinvest in business to keep things going in ‘24?
Rick Dierker :
Yes, Bill, it's mostly SG&A. It's, some of it’s higher incentive comp, but many of it is the investments we've talked about these last few quarters and just more of that. I think HERO is a good example. As we fast forward product registrations, we're going to be in 40, 50 new countries pretty rapidly because we're able to do that. So we think all these investments are great and they're going to help us in 2024 and beyond.
Operator:
The next question comes from Chris Carey at Wells Fargo Securities.
Chris Carey:
Hey guys, one quick follow up on laundry and then broader question. The promotions that you're talking about, have that been occurring over the course of the year or was that something new that you did because you're responding to the environment or you saw an opportunity because you're tracking ahead? I'm trying to understand if we're slopping something or this is a new decision. Apologies, you should understand but --.
Matt Farrell:
These are promotions that happened in Q4 ‘22 that didn't happen in Q3 or Q2 ‘22. So there was isolated to Q4 last year and the decision to pull back on those is because we can. And besides like I said earlier, there weren't the best payback. So we said it's a good time not to repeat them.
Chris Carey:
Okay, that makes sense. I know we'll get guidance on 2024, next quarter, but you have given kind of high level thoughts. As they think about this, volumes positive, you still have gross margin, momentum behind productivity, inflation is easing. I think you've kind of taken a view on that and you've rebased investment spending this year. Is there anything that we should be just thinking about, perhaps less obvious, going into next year, and just maybe any kind of like high level thoughts about how you feel about the business and your momentum going to 2024? Thanks.
Matt Farrell:
Well, Chris, we feel great about the business. You see the kind of numbers we just posted in Q3 and the gigantic number, 5.8% organic growth for the consumer business. And then when thinking about Q4, we got another 4% organic growth and that's got a drag from SBD as well. And we expect a second consecutive quarter of volume growth. So we hope to start stringing these together. We're going to have volume growth a quarter, each quarter for the next four or five quarters. Gross margin, you're right. As Rick said, if we hit the number that's in the box right now, we'll be 150 basis points short of our high watermark for gross margin, which was 45.5 back in 2019. So we would expect to get more of that back next year. Not all of it, of course, but we expect gross margin expansion. And one of the good things about this year is we came all the way back with marketing as percentage of sales. Last year at 10%, we started the year seeing, hey, let's try to get to 10.5% and then we're all the way to 11%. So that's behind us now. So then I say, the other thing I said was we have one of our best new product pipelines coming in 2024 and it's pretty broad based. So now we got this, a lot of things we feel really great about. And so we're very confident in the strength of the business.
Operator:
The next question comes from Steve Powers from Deutsche Bank
Steve Powers:
Great. Good morning. Thank you. A question first is on the fourth quarter guidance. There are two questions actually. The first one, maybe my numbers are off, but it feels like you kind of need to do $0.64 or even $0.65 in the fourth quarter to get to $3.15 based on what you've done the first nine months. Just want to see if I'm missing something in that math. And then as we're talking about that just the gross margin, because it implies about a couple hundred basis points of gross margin expansion. I don't know. Which you're able to kind of preview how you think the bridge between price volume and productivity and inflation will kind of battle out in that [inaudible].
Matt Farrell:
Yes, no problem on the first one, Steve, but if you could repeat the second one, it would be helpful, you are breaking up.
Steve Powers:
Sorry, I think it's about 200 basis points of gross margin expansion implied in the fourth quarter. Just how you think that's going to kind of shake out between the benefits of price and volume versus and productivity offset by the by the lingering inflation.
Matt Farrell:
Yes, got it. Okay. Well, the first one is on EPS. We've, if you take a big step back, we've looked at we typically repurchase shares on annual basis to offset share creep. We didn't do that this year. We may get ahead of that in 2023 for 2024. So that in rounding will probably get you most of the way to the difference on your EPS for Q4. The second thing on your gross margin bridge questions, I would say, of course, the price component of -- the price volume mix component, the gross margin bridge comes down a little bit more in Q4. The price piece, but the volume and mix piece are going to go up because we used to have acquisition by itself, which was HERO and that gets blended into kind of the mix of the portfolio. So I would probably say in Q4, a big tailwind from price volume mix, a little bit lower productivity just because it's timing and those projects are choppy. And then, of course, we go backwards a little bit on manufacturing costs and inflation year-over-year. So those are kind of the three pieces to the main three pieces for the gross margin bridge.
Steve Powers:
Okay, that's perfect. And if I could just, I guess this is more, this is nine ‘24 question, one of sort philosophical question. So, if we go back to 2021 and coming into ‘22, the original expectation was that everything was on the table. It didn't play out that way, obviously, but if you think about that, if we had grown evergreen in ‘22 and ‘23, we'd be looking at $3.50 there about of earnings in ‘23, not 3.15. So I guess the question is as we look forward is, are you guys approaching the future trying to claw back that $0.35 over time or have we sort of written off ‘22 and we're kind of philosophically running evergreen from here.
Matt Farrell:
Well, Steve, I mean, everybody, any public company that is with a question like that is going to say, hey, 2022 was and it was the last year of a three year COVID event. In 2023, there were three things that hit us. It was a WATERPIK and vitamins post COVID and then Flawless. And so the business and gets to re-baseline. WATERPIK, vitamins and Flawless in 2023 and then we kind of grow from there. So I think that's the simplest way to think about it. The three isolated incidents that affected us in 2022. We've got our eyes open about that. Those businesses, vitamin is certainly stabilized. Pardon me, WATERPIK is stabilized, vitamins is still declining, but we have a path back to stabilize that business next year.
Operator:
The next question comes from Dara Mohsenian from Morgan Stanley.
Dara Mohsenian:
Hi, guys. So can you give us a little bit more of an update on the vital VITAFUSION business? You obviously mentioned the weak retail sales. We can see in the scanner data with the distribution losses. Do you have visibility that can snap back going forward in 2024 that you can in fact regain shelf space based on your plans and perhaps that business can return to growth at some point. And maybe just in general, help us understand your plans on that business for 2024.
Matt Farrell:
Yes, well, it's kind of a simple problem. We weren't able to supply in 2022. So we got punished by retailers in 2023 losing shelf space, little interest in making new product launches et cetera. And so consequently, you lose shelf space, you're going to lose consumers. And so now the whole game is this win in the resets in 2024, which now is, do we have a lot of visibility to that? We have some right now. We'll have more. And we thought they're everybody in January, but the fight is really to win back more shelf space in 2024. That's some good news with respect to vitamins. We are the number one gummy vitamin on Amazon. And we have been doing extremely well there this past year. So that's going to be a bigger focus for us going forward as well. But we do think it's just execution and blocking and tackling, Steve, to get that business on firm footing.
Rick Dierker :
And meanwhile, we're investing in a big way on marketing to drive awareness, new packaging to pop at shelf. And displays, all those tactical things that you can do as the momentum will build back.
Dara Mohsenian:
Okay, great. And then you touched on that you think you're well positioned for consumer trade down. Are you actually seeing that? And then maybe also, can you just give us a sense of the promotional environment you're seeing? Obviously, you touched on the laundry issue specifically, but just in general, the promotional environment.
Matt Farrell:
Yes, look, the trade down, as I mentioned in my opening remarks in the litter class of trade, or litter category, we have a black box and an orange box and a black box is premium. The orange box is value. And so consumers are staying within the franchise trading down from black box to orange box. And it shows in our shares. So our shares are almost like 25% in litter. Your other question was more broadly with respect. Let me comment on laundry as well. I mean, laundry has, we've been doing trade down since beginning, I guess the middle of 2022, quarter after quarter. And this past quarter, liquid laundry grew with the category, but extra you see has started to grow. And that again is a sign of the times. It's a deep value laundry detergent. So once again, I think our portfolio was well positioned for a difficult economic environment. Of course, as long as unemployment stays low, people have jobs. We think that it's going to, people are going to be discerning when they go shopping, but they have money in their pockets to shop. So I think the best value is going to win. When it comes to the promotional environment, liquid laundry, just to give you some numbers, round numbers, if you look at liquid laundry sold on deal in Q1, it was around 32%. And Q2 is like 33.5% and Q3 was 35%. So liquid laundry has been creeping up during 2023. So it's around where you expect it to be pre-COVID. So it's kind of all the way back. Same is true for unit dose. You look at unit dose sequentially Q2, Q3, 31% sold on a deal on Q2, 36% in Q3. Now litter is a different story. I think it's largely because of the difficulties that one of the competitors has had and has consequently pulled back on promotion. So the trend for litter Q1, Q2, Q3 is like a 15% in Q1, 14 .5% in Q2 and like 14.2% in Q3. So that kind of gives you a sense for the trend. I'd say in vitamins, it sequentially is up 200 basis points from Q2 to Q3. There are some competitors that are spending 55% sold on deal. It can't make a lot of money that way, but it definitely does grab volume. But I think those four categories, liquid laundry. unit dose, litter, vitamins give you a sense for what's going on in the promotional environment, Steve.
Operator:
The next question comes from Lauren Lieberman from Barclays.
Lauren Lieberman:
Great. Thanks. Good morning. I have a question about HERO. Hey, so in the past, I think you've talked about being focused on sort of acne related categories with HERO. But we've seen some press talks about you expanding into retinol and eye cream and balms and stuff. So just curious kind of where you stand on beauty overall. And just perspective there and start there.
Matt Farrell:
Well, look, our number one objective is to win in acne and there's some acne patches and also related products to acne. And that's pretty broad. This is a really, really big category. And the opportunity for us to plan on launching in dozens of countries in 2024 with HERO. So we think this is just so much runway. And there still needs to be greater awareness of the patch form, which is another reason why we want to make sure we don't get too much of our focus outside the patch category. Now, HERO is a fabulous brand. It resonates with consumers of all ages. We definitely do have the right and the permission to go to categories that are adjacent to acne. And yes, that could be in our future. But in the near term, the focus is on patches.
Lauren Lieberman:
Okay. Great. And then just sticking with HERO and maybe my math is wrong, but just with it moving into organic, I guess in mid-October, it looks like it should add two to three points to organic sales growth in the fourth quarter. So I just wanted to make sure that was sort of roughly the right order of magnitude for thinking about this, and then just ask about sort of what that implies for everything else kind of decelerating sequentially. Frankly, is it conservatism or is there something you're seeing that would support that modeling that deceleration? Thanks.
Rick Dierker :
Hey, Lauren. It’s Rick, I would say our math does not lead to two to three points of organic contribution from HERO. Remember, there was sell-in to new retail distribution in Q4 last year for HERO. So from a comp perspective, it just doesn't that much that you're calculating. I think overall, we think consumption is still really strong in Q4. And October was off to a great start. I think Matt mentioned it was one of our highest shipment months ever in the history of the company. So we feel really good about our momentum right now. And we've made some choices to discontinue some promotions and I think that's what kind of the nuance is for folks that they weren't expecting.
Matt Farrell:
Yes, and Lauren, it all depends on your perspective. Look, people, it depends on the narrative. Do you want to look at sequential Q3 to Q4? Do you want to look at just year-over-year and look at comps and say, what was in last year versus this year? But we have total confidence in where we sit right now with respect to the demand for the products as evidenced by such a strong October. So yes, we think we've got a good number for Q4. And yes, sometimes people accuse us of being conservative. But one thing is for sure about Church & Dwight is we take the long view. We don't have short-term thinking. And I think that anybody listening to the call and certainly our long-term shareholders understand that we're always palms up and try to make sure people, create understanding for not just you the analysts, but for our shareholders. And we're really confident not only Q4, but in our future.
Operator:
The next question comes from Anna Lizzul from Bank of America.
Anna Lizzul:
Hi, good morning and thanks so much for the question. I wanted to ask on the higher marketing and investment spend; I think some of us were expecting you could potentially see a benefit in market share in certain categories like litter from a competitor's disruption. And maybe that would provide some leverage on the investment side. So I was wondering if you could talk more about where you are investing in terms of marketing spend. and where you think you need the most support among your categories. Thanks.
Matt Farrell:
Yes, you may be referring to litter. We threw some help from litter sales wise in Q3 and some of that will continue in Q4, but there's lots of opportunities to invest when it comes to marketing. There's not just the advertising. Remember, we had some new products we just launched like the laundry sheets, but sampling is another avenue for us. We've had remarkable conversion rates on sampling of, say, THERABREATH. We think also it can be true for laundry sheets. There's non-working media as well that we can get after in Q4 to prepare for 2024. Over in R&D, there's clinical trials that we can start earlier than expected for one product in particular that we're looking at. It's just a whole list of things that we can go after. Generally, we're always going to be supporting the businesses that need the help, so that would be vitamins, for example. But then you want to feed the strong as well. And we've got a lot of businesses that are on fire right now. So we'll just pour it on in Q4.
Operator:
The next question comes from Andrea Teixeira from JPMorgan
Andrea Teixeira:
Thank you. Good morning, everyone. So I wanted to go back to the 4% organic guide for, the fourth quarter, I take another swing on that one. You said the 50-50 volume, Rick, would be even higher now in the fourth quarter. So it does imply a really much bigger step down in pricing. And I understand that with the discontinuing of some of the non-profitable promo that you had, that would imply that obviously you had pricing realization higher. So I was trying to see what is implied in your guide. And then related to that also in terms of pricing. And then related to that also, how long do you think it's going to take? Because it seems as if you're starting to lap those promos and reducing those promos at the trade, how long do you think this is going to linger for another three quarters into 2024?
Rick Dierker :
Okay. Hey, Andrea. So I guess first of all, in my prepared comments I said we thought Q4 would be 1% or better on volume. So not half. And in Q3 it was better than half. But in Q4 we think it's 1% or better. And part of that is because of some of the promotional pullback and discontinuing of promotions like I talked about. We don't think that's continues at all into 2024. Those are some discrete promotions we chose to not repeat in Q4. That's the simple story.
Andrea Teixeira:
And then any other, one of the things if we step back then strategically, if you have always told us, right, you have 40% of your portfolio in value, which implies obviously the other 60%, somewhere between mid-year to above. And of course the consumer is moving down. Is that like what we've been seeing now is that probably now we're starting to feel it, right? It's like it's a race to the bottom in the sense that we'd rather not to have consumers trade down in general to you as well, because it's like at the end of the day, you want to create growth and you want to work with your retailers to create growth in the category for innovation. So I was wondering if you can kind of like go back to both laundry and litter because you have on those categories you go across and it's great, but in some ways, you also want to stop that movement in the sense that otherwise it's going to lower the total value of the category. So can you comment a little bit more on those two specifics as well as the other one which is the vitamin situation that I thought that at this point you would have lapped a lot of that impact and that retailers would give you back some shelf resets. And if you can comment on that for shelf resets into spring for vitamins next year.
Rick Dierker :
Okay, so I would take that in two parts and I'll start with the second one. On vitamins, we kind of just talked about that recently over the last quarter or two. It's going to take a full 12 months to get back into the shelf position that we want to and all those tactics we talked through is what's going to enable us to do it. So I know it feels like it's been a long time but we've only been talking about that relatively for a short period of time. Your second question on trade down, I think Matt and I have been really clear over a long period of time the company does really well, our brand portfolio does really well in good times and in bad times and the value brands of course do better but even what you would call our mid-tier premium, it depends what category you're in. Most of our premium brands like THERABREATH or HERO are doing astonishingly, just fantastic. Yes, we do have some rise of private label in a couple categories but in general consumption is strong for the quarter end for October.
Matt Farrell:
And Andrea, we feel great about having this sort of portfolio that gives consumers a choice and can trade down. The thing you've got to keep in mind too is if you look back at ARM & HAMMER Liquid Laundry, it has grown share just about every year that I've been here. Year after year in good times and bad times. So it's not simply, yes, it gets accelerated when you have an economic downturn but what happens is people trade down, they discover the brand and they stick with it. That's true for ARM & HAMMER Laundry now. If you go over to Litter, trade down between black box and orange box is great keeping consumer in the category and certainly when the economy recovers people trade back up to the black box.
Rick Dierker :
And just one comment for everybody as we move forward because we're starting to get a little tight on time. Let's just try to keep it to one question and maybe one follow-up question.
Operator:
The next question comes from Olivia Tong from Raymond James.
Olivia Tong :
Great. Thank you. First on marketing, can you just talk about what is incremental in Q4 versus your prior expectations, what's driving the 14% particularly if there's a big change in certain categories and then your flexibility around that? Because if I remember correctly, Q3 and Q4.
Rick Dierker :
We always thought it was we weighted more towards Q4. We did have some marketing shift out of Q3 and Q4 largely because of MPD support. Like even our laundry sheets, we sold out so fast that we wanted to make sure that the marketing was turned on and we had the supply. So we shifted some of that into Q4.
Olivia Tong :
Got it. And then just laundry. Can you talk about the shape of your laundry portfolio because your first market with the sheets, which is obviously a premium price product. But then we're cutting back on some promo, but also sounds like you're benefiting from trade down. So how are you thinking about the positioning of your laundry portfolio premium versus mid-year versus sort of the opening price point with XTRA? How do you think about that longer term and then also just in the midterm as you embark on this next new category?
Matt Farrell:
Well, if you look at the value detergent, there's this value and there's extreme value. So you're right. XTRA is the extreme value. And ARM & HAMMER is the high end of value, maybe even the low end of mid-tier. And that has been a strategy for a long time. Pods is an area where we're underrepresented and we only have a 4% share of pods. When in fact, in liquid laundry, we have a 15% share. Now, pod is unit dose, but since so is sheets. And sheets have an advantage in that it's more sustainable, no more plastic jugs. So we do think that that's going to help us gain even greater share in unit dose. Yes, I could cannibalize some ARM & HAMMER pods, but we do think it's going to be attractive to anybody who's using pods today because we don't have the plastic pouches. This comes in a carton and people who don't want to be carrying the big jugs anymore will migrate to sheets as well. So we think there's a lot of positives by adding sheets to the portfolio.
Operator:
The next question comes from Peter Grom at UBS.
Peter Grom:
Thanks operator and good morning, everyone. So I wanted to ask specifically about gross margins. You made a lot of progress this year and, Matt, you kind of mentioned that you saw this opportunity to kind of get back to this 45.5% target, but you also said, I think, in your response to Chris' question that you wouldn't get it all back next year. So can you maybe help us unpack the reasons why that might be the issues given the momentum you're angling the year with. And then just maybe building on that, Rick, last year, you kind of mentioned that you were less hedge heading into the year than previously. Can you maybe just give it a comment or so on your outlook for inflation and whether or not you're kind of deploying a similar hedging strategy looking ahead. Thanks.
Matt Farrell:
Yes, I know this is a lot to do with our forward looking guidance for 2024. So I would just tell you, we'll get into all those details in January, February. We do think we have now gross margin expansion. We think there's tailwinds on gross margin because for the first time in a long time, productivity can outpace inflation. Inflation, we think still higher than normal next year, but not anywhere near what it's been like these past few years. So that's kind of what I would tell you in a heartbeat. The other nuances really, when we look ahead, our pre-COVID margin should be higher because we have some better, faster growing personal care products like HERO and THERABREATH. So we fully recognize that as well, but it's going to be, like I said, the Deutsche Bank Conference and Barclays Conference as well. It's going to be two to three years to get to get there. And so we're going to take a good step each and every year.
Operator:
Next question comes from Nik Modi from RBC Capital Markets.
Nik Modi:
Thanks. Good morning, everyone. Guys, can you just talk about what you're seeing in the M&A environment as kind of the situation continues to evolve? Are you seeing any potential assets out there, brands that might look interesting? And then I have just the follow up question on the promotional situation.
Matt Farrell:
Okay. Yes, Nik, we're always on the hunt. And we, if you look at the HERO was acquired last October ‘22. And we've looked at three other potential acquisitions since then, all of which we passed on. But we're always on a hot, we've got quite a strong balance sheet right now, a lot of cash building up, so we've got a bit of a war chest. I would say that the interest rates will obviously affect the bidding process in any one of these acquisitions or auction processes. And obviously we're affected by that as well. But you do want to buy brands that long term are going to be able to grow and interest rates, yes, they may be high for a few years, but they do moderate from, it seems. So you've got to take a long view when you're looking at assets. But there's always something to buy and we've been pretty active at looking at what's available. You had a second question, Nik, on promo?
Nik Modi:
Yes, I mean, usually when you see these kinds of unprofitable promos get called, it's usually part of a revenue growth management initiative a more focused revenue growth management initiative. Over the years, I haven't heard you guys talk too much about revenue growth management. So I'm just curious, is there just a more concerted effort to really focus in that area? And that's what's really what's driving some of these choices at the fourth quarter. And any perspective around that would be helpful.
Matt Farrell:
Yes, no, that's a timely question, Nik. So our international business was really first out of the gate on revenue growth management. And so we have six subsidiaries. And we have all those six subsidiaries have all been linked up regularly discuss the tactics in improving revenue. And it's all the levers between gross and net. And more recently, our US business reorganized so that we can adopt more of those practices that our international business has honed, but also link the US into those six international subsidiaries. So yes, the whole concept of revenue growth management is taking hold in the company and that contributes to making decisions about unprofitable promotions.
Operator:
The next question comes from Jason English from Goldman Sachs.
Jason English:
Hey, folks. Thanks for stopping me in. So a couple quick questions in response to Mr. Lauren’s question. I was surprised to hear you say that you expect inflation next year to be above average. So I guess two questions related to that. First, what's driving it? And second, in context of that, what sort of price of environment do you expect next year? Would you expect to see positive price growth in your key categories and from you in the domestic market?
Rick Dierker :
Yes, thanks, Jason. It’s Rick, I would say, So Lauren got me to comment on 2024 a little bit more than we normally would. But what's normal for us in COGS inflation is around 2% of COGS inflation. That's been true for many years, 2013 through 2019. And then it went to 8% during those COVID years, ‘20 to 2022. And then in 2023, it was 4%. My belief is it will be lower than what it is this year, for sure. But a little bit higher than what we've had in the past. And what's driving that is some of the oil-based and resin-based commodities. And that's probably the extent I'll go into right now. The good news is that our productivity, it's not going to be as apparent because productivity for the first time in a long time can actually offset some of these headwinds. And that wasn't the case during the last few years with COVID. In that type of environment, I don't think that pricing will play a major role when manufacturers can cover a lot of their cost headwinds. And in other categories, in other companies, there's other commodities that are going the other way. And so that's why there's deflation in some commodity categories. So that's kind of the short answer from our perspective. We have one price increase that we just rolled out. You heard us talk last quarter about soda ash and baking soda and those cost inputs being up 40% to 50%. We did roll out a price increase on baking soda in October, and that's going to be out in retail. And we don't have further plans to tick price really.
Jason English:
Okay, that's helpful. And speaking of commodities, I'm on the website for this MEGALAC product. It's like a pretty commoditized product. And it sounds like you have a new competitive threat coming in, undercutting you. So first talk about it. So I'm assuming it's new. I'm assuming it's still early inning. So can you give us some context to assess the risk? Obviously, if everything else was up to and this drill would bounce back kind of it is big, how big is it? Like how big was it before this? How big is it this quarter? And how do you plan to deal with that headwind going forward?
Matt Farrell:
Yes, so MEGALAC has faced low-priced imports for years, even pre-COVID. We were a little protected from that because of how difficult it was to get shipping containers. And so the US market was a little bit more protected, and so MEGALAC did really well during those few years. So once shipping constraints were lifted, competitors came back in, low-priced competitors were there, and we've lost share. This is a very low-profit business, this one product line. And so we are looking hard at how to restructure that business. And so not a lot to talk about today, but I would just tell you, yes, revenue is down, it was volatile, but the impact on profits is minimal.
Operator:
The next question comes from Jon Anderson from William Blair.
Jon Anderson:
Hey, good morning, everyone, thanks for the question. Just one, if it's a shot, it may be too early for you to comment in detail, but you mentioned a couple of times that you have one of the better or best [inaudible]
Matt Farrell:
Hey John, if you can hear us, you broke up. We'll give another second.
Jon Anderson:
Given kind of the current macro, is the innovation for ‘24 likely to be tilted more towards value than premium? And if you can just kind of characterize it a little bit, given Matt's comments that it's one of the best or better new product lineups that you've had. Thanks.
Matt Farrell:
Yes, well, look, I'm, it's a logical question, but it is our first week in November and we're going to unveil all those new products in the January, first week of February when we give our outlook for next year. So it's best to just stay tuned on that one, Jon.
Jon Anderson:
Great. Thanks. Can I squeeze one more in?
Matt Farrell:
Yes, sure. So we didn't really you whiffed on the first one, so yes. Go with the second one.
Jon Anderson:
Yes, we'll try again. Just WATERPIK. Could you give us a little bit more detail around where that business is versus your plan year-to-date and really more importantly, what your expectations are going forward as you look to 2024? Thanks.
Matt Farrell:
Well, look, this was a reset year for WATERPIK. The whole idea was to get close to plan, try to have a level year when it comes to sales. The business has been struggling because during COVID people pretty flush, people staying home, a lot of water flossers got sold in 2021 and even some in ‘22. So that's where the struggle is in ‘23. And then there's always knockoffs that we have to deal with that we see more and more of those as well as some private label, which is -- which we, is not a new thing, but it's been more significant in 2023. But that business has been around for decades. It's it is the Cadillac when it comes to flossers. And we have innovation coming as well for WATERPIK, which we'll talk about at the end of January, first week of February, but innovation and the maintaining the brand equity that the WATERPIK is the premier water flosser is our strategy going forward.
Operator:
The next question comes from Javier Escalante from Evercore ISI.
Javier Escalante:
Good morning, everyone. My question has to do with volumes. If you can comment what was in the comp versus your growth of around 3%, is there something that is going on anniversary in Q4? And also, if you can give us a sense of underlying category growth in terms of volumes and an old channel basis. And how do you stand this [inaudible]? Thank you.
Rick Dierker :
Yes, the first one is similar to what I said with Lauren, there's two things that are kind of impacting the comp in Q4. One is even for HERO is we did have some big. So that was a higher comp. The second thing was the laundry promotions. We had some discreet laundry promotions and revenue growth management activities that kind of Matt alluded to is what got pared down in Q4 this year. So those are the two things.
Matt Farrell:
Yes. And as far as, I can't really help you with the volumes for our 17 categories. But what I can tell you is that if you look at October and that we had consumption growth in 12 of our 17 categories, so that continues to sustain what we saw in Q3. And remember Q3 was half of our growth was driven by volume. We see that to be 1% or better in Q4. But the good news is that the 12 of our 17 categories, we're seeing growth in October. So it's the beat goes on.
Javier Escalante:
But you don't have a sense of whether given the amount of pricing there has been a pullback in actual usage or purchase frequency.
Matt Farrell:
No, when you have volume growth, that would suggest that you are seeing consumers migrate to your product year-over-year. We have higher, it should be more cases and more units. And like I said, we expect that to continue in Q4.
Operator:
The last question comes from Filippo Falorni from Citi.
Filippo Falorni:
Hey, good morning, everyone. I’ll keep it quick. Thanks. So just a quick question on the marketing expense as percent of sales. You clearly returned to 11%. Should we consider as a new normal for you guys or in the past you've also done closer to 12%. So just wondering if it's a new normal level of investment. Thank you.
Matt Farrell:
We've said that 11% is where we wanted to get back to and we thought it was going to be a stair step that would go from 10% in ‘22 to 10.5% in ‘23 and then 11% in ‘24 and we're already now at 11% and we think that's a good level of spend to sustain and grow our brands.
Operator:
Thank you, there are no further questions. I will turn the call back over to Mr. Farrell for closing comments.
Matt Farrell:
Okay, hurray. Hey, thanks for joining us today. We had a great Q3, a lot of momentum going into Q4 and in 2024. And really looking forward to talking to you guys at the end of January or early February with our outlook for ‘24. So thanks for joining us today.
Operator:
Ladies and gentlemen, this concludes your conference call for today. We thank you for participating. And we ask that you please disconnect your lines.
Operator:
Good morning, ladies and gentlemen, and welcome to Church & Dwight’s Second Quarter 2023 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company’s management may make forward-looking statements regarding, among other things, the company’s financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company’s SEC filings. I would now like to introduce your host for today’s call, Mr. Matt Farrell, President and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Thank you, operator. Okay. Good morning, everyone. Thanks for joining us today. I’ll begin with a review of Q2 results, and then I’ll turn the call over to Rick Dierker, our CFO. And when Rick is wrapped up, we’ll open the call up for questions. Q2 was an excellent quarter for Church & Dwight. Reported revenue was up 9.7%, exceeding our 7% outlook. And this is thanks to strong results from several brands, including our two most recent acquisitions, HERO and THERABREATH. Organic sales grew 5.4%. This exceeded our 3% Q2 outlook. Gross margin expanded 270 basis points and marketing as a percentage of sales increased 130 basis points. Two items that are worthy of note. First one is 18% of our global sales were purchased online, compared to 17.5% in the year-ago quarter. And second, private label is stable in our categories, both in the U.S. and internationally. Adjusted EPS was $0.92, and this was $0.14 higher than our $0.78 EPS outlook. And that result was driven by higher sales, higher-than-expected gross margin and a lower tax rate. Now I’m going to comment on each business. First up is the U.S. The U.S. consumer business had 6.3% organic sales growth and six of our 14 power brands held or gained market share in the quarter. And for context, the brands that grew share represent 65% of our U.S. sales. Now I want to look at a few of the more important categories in the U.S., starting with laundry. So laundry is a real success story in Q2. Church & Dwight closed out the quarter as the fastest-growing overall laundry detergent, liquid detergent, unit dose detergent and scent booster manufacturer in both dollar and unit share. ARM & HAMMER liquid laundry continues to see strong consumption growth, driven in part by the continued trade down to value brands and in part by media support behind our new, Give it the Hammer master brand advertising campaign. ARM & HAMMER liquid laundry detergent grew share by 90 basis points in the quarter, so we’re now at 14.5% share. And Extra, which is in the extreme value segment of the category, grew consumption 7.2% and gained 20 basis points of share in Q2. ARM & HAMMER litter also continues to perform extremely well with 12.6% growth outpacing the category and growing share. Consumers continue to choose ARM & HAMMER litter offerings and our orange box, in particular, offers great value for the cost constrained cat owner. Turning now to Personal Care. BATISTE grew consumption 12% in the quarter as we continue to build dry shampoo awareness and drive household penetration. While TROJAN delivered share growth and increased share to 68.3% in Q2. HERO, which was acquired last October, grew year-over-year consumption by 66%, gating 4.7 share points to achieve a 17.2% market share in the total acne treatment category. The number of retail distribution points has tripled since we acquired the brand, and we still have room to run as we expand across all classes of trade. The HERO team is doing a spectacular job growing this business, and there continues to be a great deal of excitement at Church & Dwight about the HERO brand. Similarly, THERABREATH, which was acquired in 2021 and is performing extremely well with 100% year-over-year consumption growth in the quarter. THERABREATH grew share of 5.6 points year-over-year to a 13% share of the mouthwash category. The mouthwash category grew 14% in the quarter, and THERABREATH accounted for 50% of the category growth. Distribution of THERABREATH has more than doubled since the acquisition date. So THERABREATH is now the number two non-alcohol mouthwash brand and the clear number three in total mouthwash. And we expect this brand to be a long-term grower for Church & Dwight. Regarding a couple of businesses that depressed our 2022 results, WATERPIK is stabilizing, with Q2 coming in close to plan, and this is similar to Q1. While VITAFUSION was close to our plan in the first half, our consumption was down in Q2, 9%, partly due to distribution losses at some retailers due to our supply issues in 2022. The good news is the gummy category was up 1% in Q2 after three successive down quarters. And our job now is to win back retailer confidence and then regain lapsed consumers. So we expect both businesses, this is WATERPIK and VITAFUSION year-over-year to be flat net sales, so although not hurting us in 2023 versus 2022. Next up is international. Our international team is doing a great job, delivering organic sales growth of 6.1% in Q2, driven by broad-based growth in every one of our six subsidiaries in all five regions of our Global Markets Group. And finally, Specialty Products. Specialty Products organic sales decreased 6.5%, but this is primarily due to lower volume in the dairy business as lower-priced imports returned to the U.S. market. I’m going to wrap up my comments right now by saying consumption on our consumer products businesses are strong. A return to volume growth is expected in the second half. In fact, July is off to a very strong start. Our value offerings are performing well, as are our premium offerings, acquisitions are on track. And because we had an excellent first half, and we have a strong outlook for the second half, we are in a position to significantly increase our marketing spend. Last year, we pulled back on marketing due to our fill rate issues. When we started 2023, we intended to increase our marketing from 10% of sales in 2022 to 10.5% of sales in 2023 and then 11% in 2024. So we now intend to ramp up marketing to 11% of sales this year in 2023. In support of our brands and new product launches as business gets back to normal. And now I’m going to turn it over to Rick to give you some color on Q2 and the full year and other investments that we’ll be making in the second half.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We’ll start with EPS. Second quarter adjusted EPS was $0.92, up 21% to the prior year. As Matt mentioned, the $0.92 was better than our $0.78 outlook, primarily due to continued strong consumer demand for many of our products and higher-than-expected gross margins as well as a lower tax rate. Net sales was up 9.7% and organic sales were up 5.4%. Almost half of the reported revenue growth year-over-year was HERO. Organic sales were once again driven by pricing in Q2 with volumes slightly down. That slight decline was better than expected and turning to the second half, we continue to expect a return to volume growth. Our second quarter gross margin was 43.9%, a 270 basis point increase from a year ago, primarily due to productivity pricing and strong contributions from higher margin acquisitions that are offsetting inflation. This result exceeded our expectations for the quarter as we saw a greater impact from productivity programs, a better product mix driven by our recent acquisitions. Let me walk you through the Q2 bridge. Gross margin was made up of the following
Operator:
Thank you. [Operator Instructions] Your first question comes from Chris Carey from Wells Fargo Securities. Please go ahead.
Chris Carey:
Hey, good morning.
Matt Farrell:
Hey, Chris.
Chris Carey:
So on my math, this is the first return to organic sales growth, in personal care since the beginning of 2021, unless I’m calculating that wrong. And clearly there was some commentary around WATERPIK and vitamins being on plan. Nevertheless does feel like a bit of a step change on this kind of important area of the P&L. And I wonder if you could just frame, what’s going on, on an underlying basis in that business to drive this reacceleration. I know comps are getting easier, but we hear so much about WATERPIK and FLAWLESS and sometimes, not the rest of the underlying drivers of organic sales here. And really, I’m just trying to get a sense of the full delivery of this personal care portfolio into the back half of the year, specifically as HERO comes into the base.
Matt Farrell:
Okay. I’ll start. And this is Matt, Chris and then Rick can pile on. So I mentioned WATERPIK and vitamins. So that we said on a full year basis that they would be flattish in net sales. So first half, they’re both down year-over-year, and the expectation is up in the second half. So you’re right about that. They’re going to start contributing to the inflection of personal care starting to grow. In international, we have BATISTE and STERIMAR where we’ve been somewhat capacity constrained, and that’s debating right now too. So that’s going to help us on the international side. And BATISTE continues to grow in the U.S. continue to be able to expand, as I mentioned in my remarks awareness and also household penetration. THERABREATH is a juggernaut. And we bought that business probably had around $100 million in sales. Our ambition long-term is for that to be a $0.5 billion business globally. So it’s – that’s going to continue to grow. We’ve got lots of distribution gains already this year and more ahead of us. And the same is true for HERO. Here we just bought last October, we’ve got a fantastic team driving that business that they’ve – by and large have all stuck around with us, and we want them to stay for a long time because we have so much success and so much runway ahead of us. So I give you a little sense for a half a dozen brands here that are contributing to the growth.
Rick Dierker:
Yes. And I would probably just add Chris, it’s Rick. And Matt’s exactly right, BATISTE, THERABREATH, all those things are happening. You’re right. Your math is correct. Q1 organically for personal care was negative. Q2 is positive. We expect Q3, Q4 to be positive. So we do see the inflection point as well.
Matt Farrell:
And the good news here that’s the high margin part of the business is personal care.
Chris Carey:
Okay. Yes. And that’s just one thing I wanted to confirm that mix should become a bit more of a tailwind for gross margins in the back half as well. So I think you just – you took care of that. The one other then I’ll get back in. We saw some incremental pricing in the Nielsen data around laundry. Just wanted to confirm that if that’s true or not, sent in the way, if there was pricing taken in the business, and then maybe just contextualize if that was the case, why it happened and how you’re thinking about kind of maintaining value and volume share in the laundry business in the U.S. go forward. Thanks so much.
Rick Dierker:
We haven’t taken any incremental pricing on laundry. I mean, there’s still the impact of concentration as an example, but that’s not really pricing. So we have not taken any incremental pricing.
Matt Farrell:
Yes. And Chris, the only area where we have announced an increase in price to retailers is in baking soda for the obvious reasons with the 50% increase in soda ash that, that Rick made reference to.
Chris Carey:
Okay. Thanks so much.
Matt Farrell:
Yes.
Operator:
Your next question comes from Rupesh Parikh from Oppenheimer. Please go ahead.
Rupesh Parikh:
Good morning. Thanks for taking that question. Also, congrats on a really nice quarter.
Matt Farrell:
Yes. Thanks.
Rupesh Parikh:
So just going back to your comment here in the U.S. consumer business where I think you gained six – share on six – gain to maintain share on six out of your 14 power brands category. How are you thinking about this for the balance of year? Do you expect that metric to improve as we get to Q3 and Q4, especially as maybe some of your advertising picks up?
Rick Dierker:
Hey, Rupesh, we do think we’re going to improve that as we go through the year as our marketing investments behind it. As our fill levels comp year-over-year are comparable. But I think even a better metric is instead of 6 of 14, we’ve been talking about 65% of our net sales have gained share. So that’s our large brands are winning.
Matt Farrell:
Yes. And Rupesh, some of the categories in personal care that, that are down or like battery pregnancy test kits, cold shortening, these are small categories, so but they count as one of the 14. So we’re trying to get the focus more on the big brands and how they’re performing.
Rupesh Parikh:
Okay. Great. And then given we’ve seen margins approved not only for you guys, but also other players out there just curious what you’re seeing the competitor promotional backdrop right now, then just how you think about the promotional environment for the balance of the year.
Matt Farrell:
Yes. Well, look, as far as promotions go, generally the conversation goes around household. So if you look at the laundry category in total, it’s sequentially, it’s up about 80, 90 bps from Q1 to Q2. And if you look at liquid laundry detergent, that’s up a couple of hundred basis points in sold on deal from Q1 to Q2. On the other hand, if you look at unit dose sequentially, it’s down 340 basis points from Q1 to Q2. So all in, I’d say if you look at the laundry category in total, it’s not any – not significantly more promotional in Q2 than Q1. And then if you look at laundry, or pardon me, a litter sold on deal, just the last few quarters, it’s been pretty steady. It’s been around 15% sold on deal. So I would – and then the last one would be a vitamin business VMS. That actually is, it’s less promotional in Q2 than Q1. So I would say that from where we sit and we look at our most promotional categories, we think it’s that things are pretty steady.
Rupesh Parikh:
Okay. Great. Thank you. I’ll pass it along.
Matt Farrell:
Okay.
Operator:
Hey, your next question comes from Peter Grom from UBS. Please go ahead.
Bryan Adams:
Good morning, guys. This is Bryan Adams on for Peter. Thanks for taking a question. So just looking at the implied I think you said up to or the back half that implies around up to 2.2% or a little over 2% growth in volumes in the second half. Should we be thinking about that as a sequential build or is it more just looking at the year ago comparisons with how challenging 3Q was? Is it reasonable to expect that 3Q volumes might be on par or even above that of 4Q?
Rick Dierker:
Yes. Hey, Bryan. We’ve kind of said up to 50% in the second half is going to be volume driven. We think that is impactful. It inflects positively, I think because of the comp, maybe Q3 is a little bit better than Q4.
Bryan Adams:
Okay. Great. And then just one more quick one on specialty products. I think entering the quarter, the expectation was for that business to be slightly negative this year, and you’ve had another choppy quarter here. I know you called out the reasons why with the lower price import. I think on par from an expert on the puts and take of the business here. But just looking ahead, should we expect kind of a similarly challenged backdrop as we head into the second half? Are you expecting any improvement here? Thanks.
Rick Dierker:
Yes. I’ll give you the division kind of organic outlook here we are in July, so approximately 5% for domestic, 6% to 7% for international and negative for SPD. And that gets us to approximately 5%. So we continue to think we will have the same issue that we experienced in Q2 for the balance of the year.
Bryan Adams:
Awesome. Thanks, Rick. Thanks, Matt.
Operator:
Your next question comes from Lauren Lieberman from Barclays. Please go ahead.
Lauren Lieberman:
Great, thanks. Good morning. I just want to maybe try to ask a bit of a longer term question, which is that now, it feels you’ve got really good visibility into gross margin recovery to pre-COVID levels, through the worst in terms of kind of the discretionary driven volatility on top line, and with all of that reinvestment set up to get back to not quite 12%, but a huge step change this year. Now the things are kind of more settled, if you will. You also talked about some incremental investments in efficiency. And so I was wondering if we could just hear a little bit about kind of longer range planning as you think about investments in capabilities, in supply chain, which I know we’ve talked about in pieces, but if you kind of think over a multi-year view, perhaps how you think about investments that you may want to be making more in kind of infrastructure to support the business with the hindsight being 2020 of some of the operational headwinds that you ultimately faced during the global pandemic that nobody could have planned for. Thanks.
Matt Farrell:
Yes. It’s a good question. Hey, you’ve heard us say in the past that we think that sales per employee is an underappreciated measurement of a company’s performance. But we focus on that quite a bit. And Rick can kind of chime in with some details, but we look at how do we make our people and the plants more efficient through automation, and how do we do the same with respect to the white collar office workers. We have – we’re going to be close to $6 billion in sales next year we got around 5,000, it’s 5,200 or 5,300 employees. And the goal here is can you continue to grow your top line without necessarily growing the number of plants that you have or the number of employees that you have to make the team far more efficient. But Rick can give you a couple of examples of RPA in the number of projects we’ve done in the past, how many we plan to do this year and in the future as an example of how you try to make your certainly your office workers more productive. And of course, we like so many other companies out there are now looking to AI and chat and say, well, how can we leverage that to make everybody more productive? But Rick, you can throw a few examples on the table.
Rick Dierker:
Yes. So it’s all in the backdrop of making sure that our evergreen model of 25 basis points of SG&A leverage each and every year is solid for the next five, 10 years. And so two examples, like one Matt mentioned is like RPA. So one of the investments we’re making right now with automation and technology is, we have 20 or 30 projects that represents thousands and thousands of hours that we’re automating. And that way that our people have more capacity to do other work, which is really impactful as we build the company. And we have more and more brands every day. The second one we’re doing is we’re making significant technology investments. I think you’ve heard us talk about before, but we put an ERP system into China, as an example, we’re investing into an ERP system for our GMG business, which is our fastest growing international business. So we’re putting technology, we’re putting – enabling technology to – so that we can scale and grow. We have SG&A investments for people and regulatory and R&D, so that business can continue to grow at the rate it’s been growing at.
Lauren Lieberman:
Okay, great. Thanks so much.
Matt Farrell:
Thanks, Lauren.
Operator:
Your next question comes from Dara Mohsenian from Morgan Stanley. Please go ahead.
Dara Mohsenian:
Hey, good morning guys.
Matt Farrell:
Hey, Dara.
Dara Mohsenian:
So just along the vein of the last question, clearly, a lot of reinvestment in the back half of the year relative to original plan. Can you just talk about the level of payback you expect from those investment areas, as well as the timing of payback? Obviously, marketing is a line item that’s highly visible to us, but it seems like there are a bunch of other areas in terms of higher R&D, greater registrations technology, you just mentioned ERP in China, Rick. So those are more nebulous and harder to judge. So just how do you think about the payback and are you basically pulling forward some incremental investment that would’ve occurred in 2024 as we think about this reinvestment in the back half of the year? Thanks.
Rick Dierker:
Yes. So in terms of payback, we’ll start with marketing. Marketing, we’re spending $30 million more, where are we spending that incremental marketing. Well, it’s around brands like THERABREATH, like HERO, the ARM & HAMMER campaign given the hammer, which has been great in the recessionary time. So all those things are driving the top line. We’re seeing an immediate payback, right? We talked about distribution gains for THERABREATH and HERO. Sometimes, these are the first national campaigns they’ve ever experienced and consumption is on fire, and that’s as a result of marketing and distribution gains. So the payback there is rapid. On the SG&A, two-thirds of that SG&A number is incentive comp year-over-year as our results are outperforming. And then maybe a one-third is the investments. And those investments from more one time in nature. And yes, like for registrations, we’ve pulled forward a couple years of registrations we may do that again in terms of it gets us ready to grow even faster, and it gives you more optionality to expand in different countries around the world. Anything, Matt, you would add?
Matt Farrell:
Yes. I’d just say, Dara, we’re very consistent. We had a long standing practice that when the business is performing well, we look at that as an opportunity to reinvest. So things we – initiatives we might’ve had next year, the year after, we say, hey, we could fund it now, let’s do it. And as with respect to marketing, that’s really a no brainer. Because marketing correlates with this – with the health of brands and the strength of your brand equity, and you can’t live at 10% of sales. And there’s another example of something we were going to ramp up in 2024, that’s – we got ahead of it now. So that is not going to be a drag year-over-year in 2024 versus 2023. That ramp up to 11%. So I think these are all good things.
Dara Mohsenian:
That’s helpful. Thanks guys.
Operator:
Your next question comes from Andrea Teixeira from JPMorgan. Please go ahead.
Andrea Teixeira:
Thank you. Good morning. I wanted to ask more about your point on volumes for the more discretionary categories. Not to take away from obviously the improvement in the other areas in the down trade that you benefit, but some of these categories, of course, the 20%, I believe is still around what they represent in your revenues. So I understand that your company very easy comparisons. But consumption wise, I wonder why consumers will go back to FLAWLESS and WATERPIK given the headwinds in the category. And in general, I think we’ve heard all companies talk about like, well, we will see volumes rebounding. It’s not like your volumes were relatively outperforming, so I wonder x those two or those three categories, including VMS. So what makes you comfortable with the rebounding volumes that is predicated in your guidance? Thank you.
Matt Farrell:
Yes. Well, let’s start with FLAWLESS. We haven’t said a word about FLAWLESS, nor will we, it’s a small brand for us now. First, WATERPIK, just remember, we enter the year, if you go back six months, we said, hey, the first six months, we’re going to be choppy here. We had inventory in the channel that we had to work through. We had an imbalance out there that’s behind us now. So that obviously has a direct impact on our sales in the second half. And same with vitamins. That was our biggest problem child when it came to supply in 2022. We got punished for that by suppliers where we lost displays, some cases lost distribution. So consequently, we took that on the chin in the first half, but that started to improve in the second half as far as the number of displays we’re able to get in. And some of the variants that we weren’t able to make last year that we’re going to start introducing backend example, a magnesium gummy for example. So for those two businesses, we would say, hey, there’s reasons to believe that there’s going to start inflecting in the second half.
Rick Dierker:
Yes. And so I’ll just give you a couple comments too, Andrea. In the back half of 2022, those businesses were down. So we expect those businesses to be really, like Matt said earlier a little – a couple of them a little positive in the back half and really flat for the year. But when you add up all those three businesses and the impact they’ve had on the company, I’ve quoted it a couple times, but in Q4 it was a 4% drag, in Q1, they were a 3% drag. In Q2, they were only a 1% drag, and we expect them to be flat in the second half. So it’s already improved, I guess, what we’re saying.
Andrea Teixeira:
Okay. Thank you.
Operator:
Your next question comes from Steve Powers from Deutsche Bank. Please go ahead.
Steve Powers:
Thanks. On VITAFUSION, just maybe a little bit more detail on your visibility into stabilization and kind of winning back those retailers and consumers? Just kind of where you are in the process and how long you think it will take?
Matt Farrell:
Yes. Well, a lot of work’s been gone into this business. We’re relooking at our packaging, our graphics, our messaging, the black eye we got last year gave us a chance to stand down and take a hard look at the brand and look ahead. I think over the next 12 months you’re going to start seeing some changes on shelf and how we go to market. I wouldn’t disclose any more than that right now. Anything to add, Rick?
Rick Dierker:
Yes. I mean, for vitamins, I think it’s – when we have our TDPs get impacted a little bit because we’re in the penalty box for supply and we got to do what Matt alluded to. We’re going to get – we’ve gotten more displays, we’re adding advertising, we’re looking at our messaging, and then it takes nine months or so to make that case for the retailer so you can get the distribution back into a leading position.
Steve Powers:
Okay. Okay. Thanks. Thanks for that. I guess, just going back to maybe kind of the question Dara raised and that Lauren brought up on the reinvestment rates. I think the reinvestments you’re doing now were very well telegraphed and as you’ve articulated, necessary for lots of reasons. But I guess, the idea, Matt, as you outlined it, the history of the business has been when things are good, you reinvest kind of get ahead. I guess to me, there’s a little bit of tension between that dynamic and then the other side of it trying to catch up from sort of a lost year in 2022. So as you go forward, do you – is the philosophy to run the business as you have from here forward, which effectively means we’re kind of getting back to more of an evergreen mentality off of this newly established base? Or is there more of a desire at some point to recoup some of these upfront investments and kind of return to trend off of maybe a 2021 base? Like how do you think about that from just how you’re managing the business from here?
Matt Farrell:
Yes. Well, look, I’ve been here for a long time, since 2006, and we’ve lived with our evergreen model for many, many years and it’s served us well. And last year was an anomaly for us. And we said, okay, we got to get back to our algorithm. And we said we had a big step up in 2023, and by virtue of what we’ve shown in the first half we’re going to get to 6% EPS growth in 2023. We’re going to get marketing back up to 11% of sales, which is how we want to run the railroad. And we sold 200 basis points light versus what our gross margins were pre-COVID. So when we get to the end of 2023, that’s ahead of us. So it’s going to take us a few years to get back there, but as we improve our gross margin in 2024 and 2025, that’s obviously going to throw off a fair amount of profit. So if you look at the – just the first half of this year we had double digit gross profit growth. That’s a great trend. So I’d say that the short story is, is that the success we’ve had in the first six months, the strength we see in the second half certainly on sales and gross profit growth gives us greater confidence, so we can return to our normal evergreen model algorithm in 2024. But we’re not – it’s too early to be calling numbers at this point, but I think going to 11% of marketing as a percentage of sales this year is a big deal. It won’t be a headwind in next year, that 2024 versus 2023, and we still have the ambition to grow gross margin significantly in the next couple of years. So that’s a short story about how we think about the P&L, Steve.
Steve Powers:
Okay. Thank you very much.
Matt Farrell:
All right.
Operator:
Your next question comes from Anna Lizzul from Bank of America. Please go ahead.
Anna Lizzul:
Hi, good morning. Thank you for the question. I was wondering on the distribution gains with Hero and THERABREATH. Could you comment on where you’re seeing the largest gains in distribution with your various retail partners? And are there any challenges to gaining distribution? Also, to what extent do you think you have more runway on distribution? And do you have any concerns from some of the larger brands that have been innovating in this space with similar offerings that might have distribution already well established? Thanks.
Matt Farrell:
Yes, and when I – as I go through, you’re going to have to remind me about the question three and four. As far as where the distribution is coming from, you take Hero. So Hero was built through Amazon, Target and Ulta, and those were the mainstay retailers that the Hero team chose to grow their brand. So consequently every other retailer in class of trade is an opportunity for us. And so we’ve – that’s what we’ve been pursuing. We’ve been going after a mass, which would be companies like – retailers like Walmart, the big drug chains, et cetera, and then food. And the opportunity is A, would be distribution and B would be facings. Now, if you go to THERABREATH, THERABREATH was more developed as far as the – throughout many classes of trade, but not with respect to facings and how many variants are shown. So there’s two things happening with THERABREATH. One is, yes, we’re getting more retailers, but we’re spreading out more on shelf. And as – because of this is the – actually the highest priced mouthwash, it’s accounting for 50% of the category growth in mouthwash in Q2. Now the retailers see that, their penny profit is high on THERABREATH mouthwash. So consequently, they’re interested in helping us grow. So we can anticipate more facings in the future particularly in 2024. So I think both of those brands have a big tailwind going forward.
Rick Dierker:
Yes. And I would just add, Anna that both of those brands have a lot of runway left on TDPs. Even if you look at THERABREATH for example, it’s maybe third or fourth in the segment on TDPs. And the next step change maybe is another competitor that has 1,100. So there’s still room to run.
Matt Farrell:
Yes. I mean, the velocity and the sales that we have would suggest that we should have far more shelf space than we have today.
Anna Lizzul:
Thank you. And just any concern, I guess, from some of the larger brands that have been innovating in this space with some similar offerings that already have some distribution well established? Just any concern from that?
Matt Farrell:
Yes. Are you referring to the acne category?
Anna Lizzul:
Yes, both in the acne category and in the mouthwash category?
Matt Farrell:
Well, look, we welcome competition. As far as patches go, the advantage MIGHTY PATCH has is number one, it was first and number two, its patch is more efficacious than other patches. So I think that is what’s going to make the difference going forward. Yes. And as far as THERABREATH goes, THERABREATH’s got a different formula than other mouth washes, even in the mouth washes in non-alcohol. So no, I would say, we feel advantage with respect to our offering. Not just our formulas, but also our packaging and our go-to market strategy and our use of social media.
Anna Lizzul:
Great. Thanks very much.
Operator:
Your next question comes from Bill Chappell from Truist Securities. Please go ahead.
Bill Chappell:
Thanks. Good morning,
Matt Farrell:
Hey Bill.
Bill Chappell:
Hey just a little bit more on sodium bicarbonate. Just I don’t remember, maybe you said what the percentage that is in terms of cost goods sold, but also – because I always enjoy the discussion on animal husbandry. I thought the key part of the Specialty Ingredients business was feeding sodium bicarbonate to cows to produce more milk. So why would that business not be passing out pretty meaningful price increases as well and driving sales?
Matt Farrell:
Yes. Sodium bicarbonate is not a big part of the animal business within SPD. As far as the – we got into the animal business about 50 years ago when we learned that that we were selling super sacks of baking soda to big bakers and they were selling out the back door to some dairies, and they were sort of used putting in the feed was sort of like Alka-Seltzer for cows. That then got us into other nutritional products, prebiotics, probiotics over time. So the story with respect to soda ash and sodium bicarbonate is largely on the consumer side of the business. Now, especially product business, two-thirds is animal, one-third is bulk sodium bicarbonate. And there you would see that we have been raising price. But this is just a – it’s a $100 million business, so it’s not a real needle move for us, Bill, when we raise price in bulk sodium bicarbonate.
Bill Chappell:
Got it. So it’s not enough to drive sales.
Matt Farrell:
Yes. On the consumer side it’s a – it’s a much bigger deal. We don’t typically quote what percentage of our COGS is sodium bicarbonate or baking soda. But remember, we use baking soda in a lot of different products. It’s in toothpaste, its underarm deodorant; it’s in cat litter, laundry detergent, yes, it’s – we use it quite a bit, so it doesn’t matter.
Bill Chappell:
Okay. And then second, and I might have missed a but, I mean, in terms of the strength of your results in the past couple quarters, you would leaned on or not leaned on, indicated that consumer trade down was driving it. I mean, is that still a big driver? I mean, it seems like it is more just the strength of the brands and the categories and or is it really you’re continuing to see a nervous consumer?
Matt Farrell:
Yes. Well look the, we’ve had four quarters now, four or five quarters now of trade down. So we saw a lot of that’s happening mid-22 and it’s going to continue through mid-23. So we would say now you’re sort of starting to lap the trade down, but – but the ARM & HAMMER brand is continues to grow and like I said, July is equally as strong as year-over-year as Q1 and Q2. In fact, as Rick has pointed out, and we pointed out in the release, a lot of the year-over-year comparison it’s not just for Church & Dwight, but most CPGs has been colored by price. And the expectation now is we’re going to go positive in volume in Q3 and Q4. So we expect that the launch piece is going to be one of those participants for positive volume in Q3.
Bill Chappell:
Got it. Thanks so much.
Matt Farrell:
Okay.
Operator:
Thank you. Your next question comes from Olivia Tong from Raymond James. Please go ahead.
Olivia Tong:
Great, thanks. Good morning. First question is around marketing. If you could just elaborate in terms of how much of the marketing spend is going towards maybe some more value to your products where you are seeing some of that trade down benefit versus some of the higher end thorough THERABREATH, HERO personal care type products?
Matt Farrell:
Yeah. Well, you heard Rick mention that HERO and THERABREATH are virtue being part of Church & Dwight. We certainly have the wherewithal to invest quite a bit on two brands that are growing significantly and have a lot of runway ahead of them. The other place of destination would be which I mentioned briefly in my opening remarks, and that’s our master brand campaign, which is Give it the Hammer and to Give it the Hammer campaign is really resonating with consumers. And I’m just talking about your average consumer out there. It’s really resonated with them because it really halos all of our different categories and it’s – it’s consistent and we came up with this as we entered the year and we said, hey, we got all this trade down going on. ARM & HAMMER is the working man’s brand. So let’s get behind that and let’s come up with a campaign that’s going to support that, that thesis. And it’s working. That brand is really scoring super high and we’re continuing to get behind it. We’re going to get behind it in the second half continually.
Olivia Tong:
Right. And then just following up, in terms of your expectations for volume to turn positive in second half and being up for the fiscal year, as you mentioned in your prepared mark; can you talk about your view on price mix in second half? And then maybe on price, what’s – what’s already in place that hasn’t lapsed yet? And whether you have incremental plans in the second half of the year?
Rick Dierker:
Yes. Hey Olivia, so there’s – there’s, most of our pricing has lapped. Lot of our laundry, litter, OxiClean pricing happened in July a year ago. So most of the pricing has been lapsed, there’s a little bit still to come. That’s why we’re saying maybe 50/50 in the back half of the year. And then the only price in action that we’ve talked about is baking. So that’s the only one left from a list price perspective. We always want to go optimize trade and revenue growth management, but with the 50% increase in...
Matt Farrell:
Yes. And BATISTE would be the other one that we haven’t completely lapped. All the price increases, so that’s going to be part of the story for price in the second half is dry shampoo.
Olivia Tong:
Great. Thank you.
Rick Dierker:
Okay.
Operator:
Your next question comes from Filippo Falorni from Citi. Please go ahead.
Filippo Falorni:
Hey, good morning guys. I wanted to ask a question on private label. I know some of your larger categories don’t have a lot of exposure, but maybe you can comment on private label performance in some of the categories that do have the exposure? And then Matt, your point on consumer trade down, kind of starting to cycle that. What are you assuming in your second half guidance, you’re assuming a continuation of the trend, an acceleration of the trend, work straight down; any color will be helpful? Thank you.
Matt Farrell:
Yes. Well look there’s a – there’s a half a dozen categories where we have the private label competition and I would say Litter is usually the one we’ve – we’ve talked most about. But that’s been stable. For the last three quarters, it’s around 13% Q4 – Q1 and Q2. As far as trade down goes in household, it’s a consumer is more likely to trade down. Now we’ve talked about trade down within laundry to ARM & HAMMER, we’ve had four quarters of that, as I just mentioned the previous question. We do – based on how July is setting up it looks like that’s continuing to happen. Well, I do expect it’s going to abate a little bit, but one thing that’s notable about trade down is – is which I said in my opening remarks is that Extra, which is a extreme value detergent. It grew 7.5% consumption in Q2 and it actually gained share. And that was the first time, and that was like 14 quarters that Extra gain share. So that would suggest that there’s a trade down that’s – and Q2, remember this is our most recent quarter, first time that’s happened in 14 quarter. So you’d say, yes, there’s still a tendency to trade down particularly on the household side. When it comes to personal care, particularly health related categories far less likely to see trade down. So I think it’s more of a household story.
Filippo Falorni:
Got it. That’s helpful. Thank you guys.
Matt Farrell:
Okay.
Operator:
Our last question for today comes from Javier Escalante from Evercore ISI. Please go ahead.
Javier Escalante:
Hi. Good morning everyone. Another permutation on the spending and reinvestment and what to expect from it in the second half; it feels as if do you guys have built a financial benefit from that spending the higher advertising spending in the second half or not? It’s just basically; you are assuming that you are just rebuilding a baseline of investment?
Matt Farrell:
Well, look, some of it is – it’s hard to parse out, well, how much is restoring your typical spend that to maintain brand health and how much is actually going to reduce your top line. As Rick said, I think it’s more likely that it’s going to help THERABREATH and HERO in the second half. The brands that are already doing extremely well, just port some gasoline on those.
Rick Dierker:
Yes. And Javier, I would say it also positions us well as we enter 2024. So that should be taken into account as well.
Javier Escalante:
And if things continue as well, say, right, that essentially gross margin ahead, top line ahead, that upside, do you rather say close the year with 12% advertising spending or you would rather balance that out and flow some of the upside to the bottom line? Thank you.
Matt Farrell:
Yes. Well, I mean, our outlook is what our outlook is. That’s our best forecast of results. So right now, we’re saying we’re extremely happy that we got the 6% EPS growth while bringing marketing back up to 11%, which we thought was going to take two years. We’re doing it all in one year and also making some investments for the future. So not really ready to talk about what we’re going to do if we have upside to that.
Rick Dierker:
Yes. But look at – just to pile on gross margin expansion, gross profit growing. These are all great things and volumes inflecting some positive in the second half. There’s a lot of barrels right now for the company.
Javier Escalante:
Absolutely. Thank you very much.
Operator:
I will now turn the call back over to Matt Farrell for closing remarks.
Matt Farrell:
Yes. Hey, thanks everybody for joining us today, and look forward to talking to you again at the end of the third quarter. Have a good one.
Operator:
Ladies and gentlemen, this concludes your conference call for today. We thank you for joining, and you may now disconnect your lines.
Matthew Farrell:
Good morning, everybody. Thanks for joining us today.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2023 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, President and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew Farrell:
Good morning, everyone. Thanks for joining us today. I'll begin with a review of the Q1 results. And then I'll turn the call over to Rick Dierker, our CFO. And when Rick is wrapped up, we'll open the call for questions. So Q1 was a solid quarter. Reported revenue was 10.2%. Organic sales grew 5.7% and exceeded our 1% Q1 outlook. Of the 10.2% reported sales growth beat our outlook of 4%, thanks to stronger results from several brands, including Hero, THERABREATH, ARM & HAMMER laundry and ARM & HAMMER litter and exceptionally strong sales growth in our international business. The other good news is that the vitamin business and the WATERPIK business hit their Q1 sales plan, and were right on expectations. And finally, it's also fair to say that we had a degree of conservatism in our original Q1 outlook, both top line and bottom line. Our Q1 top line growth reflects the strength of our brands, both premium and value and also our focus on execution. The combination of consumer demand and improved case fill, which is now over 93% in the U.S. is resulting in strong revenue growth. Something else that is noteworthy, we had flat volume growth in Q1, which is an encouraging sign after declining volumes in the last six quarters, and we now expect volume growth in our full year net sales outlook. Adjusted EPS was $0.85, which was $0.10 higher than our $0.75 EPS outlook. And that was driven by higher-than-expected sales in the U.S. and especially in our international business, which posted 11.6% organic growth. In Q1, global online sales as a percentage of total sales was over 16%, and we continue to expect online sales for the full year to be above 16%. Now private label shares remained consistent with historical weighted averages. Both domestic and internationally, private label is stable in our categories. And now I'm going to comment on each business. First up is the U.S. The U.S. consumer business had 5.5% organic sales growth, and 8 of our 14 power brands held or gained market share in the quarter. Now I want to look at a few of the important categories in the U.S., and I want to start with laundry. If we look at the big picture, value laundry detergent grew 9%, while premium detergent declined 3%. So the trade down to value detergent continues into 2023. During Q1, the liquid laundry category grew 3.6%, while ARM & HAMMER grew 9.3%. ARM & HAMMER liquid laundry detergent grew share by 80 basis points in the quarter to 14.3%. So with more consumers migrating to ARM & HAMMER laundry detergent, we have the potential for a long-term benefit to the ARM & HAMMER brand similar to the last recession. Now over in litter, the category grew 12.7%, while ARM & HAMMER litter grew 13.5%. So we gained market share in the quarter. We did see a trade down from our premium ARM & HAMMER Cat Litter to our ARM & HAMMER value litter, which is in the orange box. So consumers are staying in the ARM & HAMMER franchise. And our Give it the Hammer advertising campaign, which halos met the many categories that ARM & HAMMER competes in is resonating with consumers. Now in dry shampoo, the dry shampoo category was up 11.8% in Q1, driven by BATISTE consumption, which was up 20%. We now enjoy a 46.2% market share in dry shampoo. In the condom category, the condom category was up 4.1% in Q1, while TROJAN consumption was up 5.3%. There again, we gained 80 basis points of market share, thanks to our new TROJAN bare skin raw condom and the success of more targeted marketing. Our most recent acquisitions, THERABREATH mouthwash and HERO are performing extremely well. THERABREATH, which we acquired in December of 2021, had just a great quarter with 70% consumption growth. THERABREATH grew share 6.8 points to 22.5% of the alcohol-free mouthwash. And as promised when we bought the brand, distribution of THERABREATH has doubled since we acquired it in December of 2021. THERABREATH is now the number two nonalcohol mouthwash brand and the clear number four in total mouthwash. We expect this brand to be a long-term grower for Church & Dwight. Now ZICAM, this is a December 2020 acquisition, also delivered strong results this quarter. ZICAM is the number one brand in the cold shortening segment with a 78% share. Now to our latest acquisition, HERO, which grew year-over-year consumption by 43.5% and gained 1.6 share points to achieve a 9.1% market share in the total acne treatment category. And distribution has expanded by 50% since the October acquisition date. And as we said in the release, there continues to be a great deal of excitement around HERO -- about the HERO brand and especially the HERO team. From our oldest brand to our recent acquisitions, our brands are driving category growth. I'm going to give you a few examples. ARM & HAMMER liquid laundry detergent, which has a 14% share of the liquid laundry category drove 35% of the category growth. In dry shampoo category, BATISTE has a category-leading 46% share, but contributed 75% of the category growth. And in the mouthwash category, THERABREATH makes up 11% of the total category but delivered over 50% of the growth in mouthwash. Next up is international. Our international business delivered organic growth of 11.6% in Q1, driven by strong growth in the subsidiaries and double-digit sales growth from our Global Markets Group, and that was quite balanced across all of our global regions. And the growth was headlined by BATISTE, vitamins, femfresh, WATERPIK and gravel. And as far as the consumer goes, similar to the United States, unemployment remains low in our international countries where we have subsidiaries. However, in many of these markets, particularly in Europe, the consumer is facing inflation in energy and food, but so far, consumption has remained strong. In China, while it is a relatively small market for us, we are experiencing stronger growth in Q1 and remain optimistic about the full year apart. And finally, Specialty Products. Specialty Products organic sales decreased 5.9% primarily due to lower volume in the dairy business as low price imports returned to the U.S. market. I want to wrap up my remarks right now by saying consumption is strong. Our value offerings are performing well as are our premium offerings. Acquisitions are on track. We're ramping up our marketing this year in support of our brands and new product launches. And we expect to have the opportunity to invest even more behind our brands in future quarters. And now, I'm going to turn it over to Rick to give you some more color on Q1.
Richard Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. First quarter adjusted EPS was $0.85, up 2.4% the prior year. The $0.85 was better than our $0.75 outlook, primarily due to continued strong consumer demand for many of our products, and higher-than-expected gross margins. Reported revenue was up 10.2% and organic sales were up 5.7%. About half of the reported revenue growth year-over-year was HERO. Organic sales were once again driven by pricing in Q1. However, as Matt mentioned, the fact that volume was flat, was encouraging and gives us confidence that we will return to volume growth later this year. Matt covered the segments, so I'll go right into gross margin. Our first quarter gross margin was 43.5%, a 90 basis point increase from a year ago, primarily due to improved pricing, productivity and the impact of the HERO acquisition, net of the impact of higher manufacturing costs. Let me walk you through the Q1 bridge. Gross margin was made up of the following
Operator:
[Operator Instructions] For your first question comes from the line of Chris Carey from Wells Fargo. Chris, please go ahead.
Chris Carey:
Hi, good morning.
Richard Dierker:
Hi Chris.
Chris Carey:
So I just wanted to ask about -
Richard Dierker:
Chris, you're breaking out.
Matthew Farrell:
Operator, why don't we go to the next question and Chris can get back in the queue.
Operator:
Right. Sure. No worries. One moment please for your next question. Right. So for your next question, it comes from the line of Kevin Grundy from Jefferies. Kevin, your line is open. Please go ahead.
Kevin Grundy:
Great. Thanks. Good morning, everyone. Can you guys hear me okay?
Matthew Farrell:
Yes.
Kevin Grundy:
Great. So I wanted to start on the gross margin outlook. Some of the key drivers there, maybe how you're seeing that a little bit differently given the strong start to the year and some of the moderation in commodities and sort of tie that in with how you're thinking about potential reinvestment. So the outlook now, up 120 basis points on gross margin year-over-year. The prior outlook was up 100 to 120. So modestly better. Rick, maybe just comment on how you're seeing the contribution from pricing, commodities and productivity sort of the key levers? And then Matt, maybe you could want to chime in on just how you're thinking about restoring advertising and marketing levels. It was kind of a stair-step function, at least that was sort of the thinking coming into the year. Is there anything maybe accelerating that sort of within the context of advertising and marketing had been 12% of sales, get down to 10% this year, the thinking is 10.5%. How should we be thinking about the potential reinvestment if gross margin exceeds expectations? And I have a follow-up.
Richard Dierker:
Yes. Thanks, Kevin. I'll go first. I think gross margin, we said in the release and in my script that really, we expect gross margin to expand -- the expansion continues to improve throughout the year. We did do better than we expected in Q1. That's why we raised the full year. From a pricing perspective, as we go through the year, there will likely be less pricing overall. There will be less inflation overall, and productivity kind of ramps up as we go through the year as well. So all those things we think are -- will be tailwind. And to the extent that we overdeliver on gross margin, that's why we put the investment commentary in the release as well. Matt?
Matthew Farrell:
Yes. You asked a good question with respect to marketing. As everybody knows, last year, in 2020, our marketing as a percentage of sales was 10%. It was kind of a low point for us. And what contributed to that was all our difficulties with the fill rate, et cetera. And we said, hey, we're going to build that back. We want to get back to 11%. At least, we go halfway there in 2023. And you can see from -- and we had a really good first quarter. We let some of that flow through to EPS on a full year basis. So we took up our estimate from 0% to 4% to 2% to 4%, but we always take a long-term view with the company. So yes, to the extent that we have even better performance in future quarters, it's going to give us an opportunity to go higher than 10.5% as a percent of sales. And whenever we're in a position like this, and it's been a few years since we've been flushed, but there's three destinations. First is going to be growth. So we'll be looking to pay for marketing. Can we go higher than 10.5%. For international, we have a lot of runway there. So one thing we could do there with respect to regulatory, we get a third-party help to help us knock out product registrations that might have been scheduled for next year or the year after. And there's always R&D projects as well that we can allocate to. And then from an efficiency standpoint, we're -- like most companies, we're trying to automate this place. And there are discrete projects we can accelerate to automate some repetitive transaction processing in the company. And also there's always IT investments. And finally, with respect to the environment, we're really focused on our sustainability. So there are projects with respect to sustainability like alternative packaging that we could fast forward as well. So it gives us the degrees of freedom, so we're in a good spot here looking forward for the rest of the year, Kevin.
Kevin Grundy:
Yes. I appreciate the comment. If I can just get one more, Matt. Just on -- and for Rick as well. HERO seems to be performing much better, I think maybe than folks had modeled, how is it coming in relative to your own expectations? Presumably better, I would think. And why is that? Is the distribution ramp more quickly? Is the velocity been better? Is it both and sort of why? And then maybe just updated thoughts on your outlook for the brand. And I'll pass it on. Thank you.
Richard Dierker:
Yes, I'll give you a couple of comments, Kevin. It's Rick. I think both is the answer. Velocities are even better than we expected. And I think distribution gains and TDPs are even better than we expected, faster than we expected. I think in the -- maybe Matt script, he commented about TDPs for HERO and we're 50% higher since we bought the business already...
Operator:
[Operator Instructions] For the next question, it comes from the line of Chris Carey from Wells Fargo. Chris, your line is open. Please go ahead with your question.
ChrisCarey:
Hi, good morning. And sorry about the technical difficulties there in the last question. So I just wanted to ask about personal care business. Clearly, we're continuing to see a little bit of sequential improvement. I guess, can you just comment on your visibility on this business relative to even a few months ago? And also just what you're seeing from a kind of gap between what we can consumption data, which remains stronger relative to what you're actually delivering from an organic sales standpoint. Just any visibility on when you think your organic sales will start to look a little bit more than like what we see in the consumption data, which is a little bit better. Thanks so much.
Operator:
Yes, I can hear you. By the way, we lost Chris' line at this time. Should we move on to the next caller? No, we're still live and your line is still open. All right. I'll just go ahead and check here. Yes. By the way, I'm -- we'll talk over the audio. Yes, sure. I'll just try to stop the stream for now then, let's see if that would refresh the connection. Okay. All right. So good day, ladies and gentlemen. Apologies for the technical difficulties. So we're going to be resuming with a Q&A. [Operator Instructions] So for your next question, it comes from the line of Lauren Lieberman.
Lauren Lieberman:
Hello. Okay. I feel like we were in, myself to the fact that we're live again. Okay. Hi. So let me just -- okay, go back to my questions. So I guess consumer domestic was like, let's call it, 500 basis. It was much stronger than what we saw in Nielsen. So I'm just kind of curious what drove that? Kind of anything you can talk to us about untracked channels. Is there any rebuilding of retailer inventory? I know, Rick, you called out the 1 point on HERO and THERABREATH. But I was just curious, anything else, just helpful to know about on track. Thanks. Hello?
Operator:
Hi Lauren, just wanted to take if you can hear me. This is the operator.
Lauren Lieberman:
I can hear you.
Operator:
Okay.
Lauren Lieberman:
Okay. Now I'm being told -- okay, some people are messaging me that they can hear me, but not here, the company.
Operator:
Okay. So for -- okay, so for Mr. Farrell, Mr. Dierker, please try to redial. Just please try to dial back in. Okay. Sounds good. So Lauren, please standby. I'm really sorry about the technical difficulty at this time.
Richard Dierker:
Hello? Hello?
Operator:
Yes, this is Kyle. I can hear you.
Richard Dierker:
Okay. Well, this is our cellphone. Now we're on this way.
Lauren Lieberman:
Rick, it's Lauren. I can hear you.
Operator:
Yes, can I -- to the call now?
Richard Dierker:
All right. Well, hey, take 3.
Lauren Lieberman:
Okay. Did you catch my question or no? Because I can repeat it if you need me to?
Richard Dierker:
Yes. No, I got it. I think everybody -- the question was really, how does consumption match up with organic for domestic?
Lauren Lieberman:
Yes. And just particularly untracked, right? Just curious about untracked channels.
Richard Dierker:
Yes, yes. We don't think there's a huge disconnect actually. We -- IRI consumption is 7%. That included some of the HERO consumption. And so that got -- if you back that out, that's around 6%. So 6% is what IRI would say is our organic consumption. And we were at 5.5%. And the drag is, as you would say, it's from untracked channels like WATERPIK, for example, online or other businesses. So with the disconnect, it's a little bit closer.
Lauren Lieberman:
Okay. And there was just the -- you called out there was a 1 point benefit to total company from pipeline on HERO and THERABREATH when -- which is small. But when you look at the second half of the year, I know you've talked about improving volume and volume now being up to the total company for the full year. I was curious on any updated thoughts on what you've deemed the more kind of discretionary categories and how you're thinking about shipments for WATERPIK, vitamins as we go through the year?
Richard Dierker:
Yes. And I partially thought I was answering that when I answered Chris' question. I probably got cut off. So in 2022, those three businesses, we said in the release, at the end of 2022, they were about a 4% drag for the three businesses. In Q1, they were closer to 3% drag. And I said we expect personal care organic to inflect positively in the back half. And a big reason is because those businesses are not a drag. And furthermore, Matt said it in his script, but it was very encouraging that WATERPIK and vitamins hit their internal plan numbers.
Lauren Lieberman:
Okay. So you expect them -- those businesses in particular for volumes to be up in the second half? Or not calling that yet and don't need to?
Richard Dierker:
I wouldn't call that yet. I would just say we don't expect it to be a drag in the back half.
Lauren Lieberman:
Okay. Got you. I will pass it to anyone that's dialed in, and we can hear. Thanks.
Operator:
[Operator Instructions] For your next question, it comes from the line of Rupesh Parikh from Oppenheimer. Your line is open. Please go ahead.
Rupesh Parikh:
Good morning. Thanks for taking my question. Can you also hear me right now?
Matthew Farrell:
We can hear you.
Rupesh Parikh:
So I guess just continuing on just vitamins. Just curious what you're seeing right now in the category. And I believe your fill rates have now improved in vitamins. Just curious if you're starting to see progress on the share front.
Matthew Farrell:
Yes. The vitamin fill rate is improving sequentially month by month take November, December, January, February, March, which is a really good thing. As far as the category goes, if you look at the last few categories for gummies, you may remember in the third quarter last year, a big decline to gummies were at 8%. But then Q4 was down 10% and Q1 down, 2.3%. So I would say it's really stabilized, which is a good thing for us. Now we did lose share in the first quarter, again due to our fill rate difficulties. But we anticipated some of that. And we probably benefited a bit because the category was stronger than we expected. So consequently, the vitamin business wasn't a drag on our outlook. They hit their plan for the first quarter. And we think things should improve from here for the rest of the year.
Rupesh Parikh:
Great. And then maybe just one follow-up question. So I know at the Analyst Day, you gave expectations for organic growth expectations by segment. So it appears at least consumer domestic, a stronger international story or maybe specialty products is weaker. So just curious if you have updated views on expectations by segment for the year.
Richard Dierker:
Yes, sure, Rupesh, it's Rick. Domestically, we're now calling 3% to 4%. International between 5% and 7%. SPD is actually slightly negative and that gets us to the total company organically of 3% to 4%.
Rupesh Parikh:
Okay. Great. Thank you. I'll pass it on.
Richard Dierker:
Okay.
Operator:
[Operator Instructions] For your next question, it comes from the line of Olivia Tong from Raymond James. Olivia, your line is open. Please ask your question.
Olivia Tong:
Great. Thanks. Good morning. I just wanted to get a little bit of an update on your view on the U.S. consumer, particularly any early reads on the incremental pricing you took, impact of compaction and the extent that you've seen any change in promotional levels? Thank you.
Matthew Farrell:
Okay. That's a broad question, Olivia. I'll talk about the U.S. consumer. Look, we're all reading the same data. The U.S. unemployment remains low, although it's clear that job growth is slowing. And the -- also, stats will suggest that the growth -- the year-over-year growth of household income is also decelerating. And I guess the other thing we have coming ahead is student loan payments resume late summer. I think that may not be a big deal, but 40% of millennials and 25% of Gen X consumers have student loan debt. And I think the combination of all that is contributing to consumers being so -- intense and trade down from premium to value. What was your second question, Olivia, your second part?
Olivia Tong:
Sorry, it was around compaction, the pricing, any early reads on those and...
Matthew Farrell:
Yes, the elasticity and -- yes, we've been taking price for the past couple of years. In some cases, we've taken it 2x or 3x depending on the category like litter or laundry detergent. So the gaps -- the price gaps between brands are actually largely similar to they were pre-COVID. And so I would say that there's no story there right now.
Richard Dierker:
Yes. And it's kind of early to call any impact from concentration that just rolled out late Q1, but we expect that will be positive.
Olivia Tong:
Great. Thank you.
Operator:
All right. Thank you. And for your next question, it comes from the line of Dara Mohsenian from Morgan Stanley. Dara, your line is open. Please ask your question.
Dara Mohsenian:
Hi, guys. Good morning. So clearly, a strong Q1 that was better than you expected. The guidance for Q2 look favorable relative to consensus also. Just trying to understand, if you look at work sales and EPS, you didn't necessarily fully flow through the upside in the quarter to the full year. Obviously, a full year raise, but more modest. So just help us understand that there are some specific limiting factors there? Or is it more just the reinvestment you talked about earlier? Conservatism in a volatile environment? And particularly on org sales, the questions on org sales and earnings, but org sales, you're not assuming a sequential acceleration in the back half despite easier comps. So I just wanted to understand that relative to the first half expectations. Thanks.
Matthew Farrell:
I think you answered the question for me, Dara. We're three months into the - and we follow a lot of companies. And so we're not alone and having a good first quarter but not necessarily falling along through just because there's always a certainty with respect to the economy. So that has [technical difficulty]. So we do have the freedom now to take a long view and increase our marketing from 10.5% higher. And we have all of the place where we can put money, which I went through with Kevin, growth, efficiency or sustainability projects. They're all available to us. So yes, we feel like we got a lot of flexibility going forward for the rest of the year.
Richard Dierker:
Yes. And it's very rare that if you look back at our history that we've ever raised after one quarter. Typically, we talk about that in the second quarter. So this is a bit of a positive.
Dara Mohsenian:
Okay. That's very helpful. And then can you just give us a little more detail on some of the problem areas recently, WATERPIK, FLAWLESS, vitamins, just sequential performance in Q1 relative to recent trend. I know you mentioned a couple of them, you were on plan. But I just wanted to get a little more detail on sort of the year-over-year performance, both in terms of consumer demand as well as retailer inventory levels. If you can just give us a little more insight there. Thanks.
Matthew Farrell:
Yes, I'll give some insight on WATERPIK. So as I said, we're happy with the progress in WATERPIK. They hit their internal number. So not a drag on our outlook. But the economy is affecting consumer behavior. Consumers are either not buying or trading down to lower-cost flossers. On the push side, our lunch and lunch are back to normal with the high-volume dental offices. And of course, that's very important to recommendations for first purchases of water flossers. But I would say we're -- we went into the year saying it's going to be a little choppy the first six months, and I think that the comps will get easier in the second half. And vitamins -- on the vitamin side as well, the category performed better than expected. It was only down 2% in the first quarter. And as I said, our fill rates have improved monthly so that now we're getting into the high 80s. And so it's one of the drags on our total company fill rate. And as that progresses, we're going to be in a better position to win back share.
Richard Dierker:
Yes. So those two are stabilized and -- expectations. The third one is FLAWLESS. Retail inventories are moving slower than we expected. That's partly have an impact on our inventory reserves for -- limiting inventory on our end, but we think we've appropriately captured that from here, and we're moving forward.
Dara Mohsenian:
Great. Thanks guys.
Operator:
And for your next question, it comes from the line of Anna Lizzul from Bank of America. Anna, your line is open. Please ask your question.
Anna Lizzul:
Hi, good morning. Thank you so much for the question. I'm curious around volumes. Volumes were flat in the quarter, and you're now expecting volume to be positive overall for Q2 and the full year. You've commented previously on economization on volume expected in certain categories such as laundry, litter and toothpaste. So I was wondering if you're seeing a reversal in that from consumers to maybe are more accepting of price increases or just more benefit from trade down versus economization?
Richard Dierker:
Yes, I'll start and then Matt probably has a point or two to add to. What we said on volumes, and just to be super clear, was they were flat in Q1, and we expect to inflect positively in the second half and for the full year. So you can infer that, that means we think they're going to be negative in Q2. Originally, our outlook was down in Q1, down in Q2 and inflect positively in the back half. So we're encouraged by what happened in Q1. That was largely because that was our largest year-over-year delta in case fill. A year ago, Q1 case fill was 72%. Q2 is 89%. So we just have less volume to make up there. Yes. So I would probably say volumes continue to impact -- inflect positively in the back half. We're now calling going to be positive for the year. And that's kind of the short story.
Matthew Farrell:
And the only thing I would add to that is that we were out of the gate early in some of our categories with respect to pricing. And so consequently, the passage of time, pricing is going to have less of an impact on us and volume, greater. So we think that the flat line is a great story for the company, and expecting positive volumes for the year, again, this is typically what investors expect from us.
Anna Lizzul:
Great. And then just in terms of pricing and margins, just curious how would you attribute the benefit to outright pricing versus the package size changes?
Richard Dierker:
Yes. We haven't -- it all gets bundled into that price/volume mix on the gross margin bridge. And so our outlook in February was 180 basis point tailwind. It still is that in April, 180 basis point tailwind from price/volume mix. And that would have, for example, the litter list price increase, but it would also have pack size changes that are happening. It would have -- at times, it would have the laundry concentration benefit in there. So it's a mix. We don't break them out any more independently than that.
Anna Lizzul:
Okay. Thanks very much.
Operator:
All right. Thank you. And for your next question, it comes from the line of Bill Chappell from Truist. Bill, your line is open. Please ask your question.
Bill Chappell:
Thanks. Good morning. Matt, just a little bit more on kind of your commentary about consumer trade down. And I'm just trying to understand how you feel like why you think it's consumer trade down as you're benefiting versus just the power of the ARM & HAMMER brand because -- especially in laundry detergent, I mean, for years, you've been taking share from kind of the smaller old Unilever fund, whatever their -- whoever owns them now brands. You're looking at a lot of the stores and a lot of those brands have lost some or all of their shelf space and you gained shelf space. So I'm trying to understand like what you're seeing that -- where you think it's trade-down benefit versus just power of the brand benefit that isn't sustainable regardless of what the economy does?
Matthew Farrell:
Yes. Well, look, it's a combination of both. Yes, the ARM & HAMMER brand is a very powerful brand. We got a $5.4 billion of sales. $2 billion of it is ARM & HAMMER. So we're able to advertise ARM & HAMMER across lots of different categories. But when we look at the macro numbers, just look at value laundry detergent grew 9% while premium laundry detergent declined 3%. That's in the category, all brands, premium, all brands, value. So it's clearly happening. That's our biggest category. And then when we look at litter, we see the same thing. We have a black box, which is our premium cat litter. And we've got a yellow box, which serves our value cat litter. And we see these consumers have traded down within the category from the black box to the yellow box. But that's where you have the power of the brand, where people stick with ARM & HAMMER as opposed to move over to a different brand. So I'd say it's probably a combination of both, Bill.
Bill Chappell:
Well, and I guess just to follow up on that. Are you seeing outsized or accelerating growth for the extra brand or for that deep value or more shelf space for the -- being given by retailers for the deep value?
Matthew Farrell:
Yes, yes. No, that's a good one. We said 8 out of 14 brands that gained share in the quarter. We were almost at nine. We just missed it by hair with Extra. And I would say in recent weeks, Extra has shown a lot of strength. So we think that, that one could turn positive for us as a share grower in future quarters. That's more evidence of trade down, right, Extra - catching fire.
Operator:
And for your next question, it comes from the line of Peter Grom from UBS. Peter, your line is open. Please ask your question.
Peter Grom:
Thanks Operator. And, good morning, everyone. So I was hoping to get some perspective on what you're seeing from an input cost perspective, kind of building on Kevin's earlier question. Can you maybe just help us understand where you're seeing costs moderate? Where you're seeing costs be stickier? And Rick, I know you previously mentioned that you were less hedged on commodities than you typically would be heading into this year. So to the extent that commodities continue to moderate, how quickly could we see that benefit flowing through? Thanks.
Richard Dierker:
Yes. Okay. Thanks, Peter, for the question. In the release, we said that largely for us and our inflation expectations were unchanged. And there's puts and takes on the commodity side. Transportation costs are down. Our resin, the outlook is slightly higher. Soda-ash is higher. Sugar is higher. Some resins are down. Ethylene is down. So it's a mixed bag, but it kind of nets to kind of neutral from our original outlook. You're right, we did say at the beginning of the year that we were less hedged this year than we have in many years, just thinking that commodities would come down over time as the recession was potentially looming. And it just takes a few months for costs to actually be down and stay down before you start seeing those commodities trickling to material pricing, and tickle into -- and then you have to buy and they go on the balance sheet. They get expensed to the P&L when you sell it. So I don't know. If you see something down now, it has to be down for a few months and then probably within six months, it would flow to the P&L.
Peter Grom:
That's super helpful. Thank you so much. I'll pass it on.
Operator:
All right. Thank you. And your next question, it comes from the line of Andrea Teixeira from JPMorgan. Andrea, your line is open. Please ask your question.
Andrea Teixeira:
Thank you. Good morning. So I wanted to just -- one is a clarification. The other one is a real question. One on the whole pricing and mix dynamics and volume. Understandably, you have these dynamics in the second quarter. You've got a help in the first quarter. But the second quarter -- the second half, sorry, as you imply, the new guide and do you still have some pricing to come through? And I understand your lap as everybody else, the pricing that you've put in. But you're putting in some pricing even towards the end of last year and beginning of this year. So was just trying to reconcile should we expect in the second half implied in price/mix in your new guide? And then on -- the real question is on the ARM & HAMMER share gains, which obviously have been remarkable. Just wondering on liquid. Your biggest competitor also reduced some price points that were, I think, more sticker shock to some consumers. Have you seen that changed these dynamics as you exit the quarter? Or you continue to gain share in ARM & HAMMER channels? Thank you.
Richard Dierker:
Yes, I'll take the -- just the first half, second half dynamics of pricing. But Matt's comment is true, a lot of pricing does roll over. But the first half average, we think, is in the 160s. And the second half we think is 180, 190. So the full year is 180. So we do think there's a little bit, and that's really because of our litter price increase in February, and the concentration impact that kind of flows through there as well. So those are the two things that help in the back half a little bit.
Matthew Farrell:
Yes. And with respect to pricing, obviously, we do watch what happens and what our competitors do in all of our categories. But with respect to any recent price increases, not just in laundry, but elsewhere, it would be too early to tell. We needed a quarter or two before we can comment on it. What I will add though is that -- and I think Olivia might ask this question earlier, our friends sold on deal. So if you look at liquid laundry detergent and look at it a year ago, the sold-on deal was 31%. And if you look at where it is today, Q1 2023, 31.7%. So another big change year-over-year in promotions. And even sequentially, Q4 was 32% and Q1, 31.7%. So things are pretty stable in the liquid laundry. It's a different story in cat litter. Cat litter, a year ago, sold on deal was 10.7%. And first quarter this year was 14.9%. So it's been kind of a stair step up quarter-by-quarter over the last five quarters. In fact, Q4 was 13.9%. So it's up another 100 bps. And historically, and we've talked about this on previous calls, the litter sold-on deal is typically much higher in the high teens, 18%, 19%, 20%. And I guess the other promotional category would be vitamins. And last year, was 38.9%. Sold-on deal in Q1 this year is 38.5%. So I think that gives you a little bit more color on what's going on with respect to pricing and promotions.
Andrea Teixeira:
But do you expect promo to continue to accelerate as we go? I mean I appreciate it's backward-looking, but forward-looking, you're embedding that, obviously, cat litter will be one and perhaps vitamins or you think that this is going to be a similar dynamic?
Matthew Farrell:
Yes. No, but Andrea, we would never telegraph our plans. But typically, we're going to react to competition when it comes to trade.
Richard Dierker:
Yes. And I would just say, laundry for Q1, a little lot like Q4 from a promotional perspective like that was going through.
Andrea Teixeira:
And just -- I'm sorry, just a clarification, the 180, 190 is the -- that you mentioned on the pricing front, that's on top of -- that's what the incremental pricing would come from those two price increases that you mentioned, right?
Richard Dierker:
Well, that's for the full year. So there's also partial pricing finishing from last year when we took it midyear, that would be a benefit and a tailwind as well. And that's price/volume mix is that line on break out the three. So that's also volume growth of higher-margin brands, as an example, year-over-year. So there's a lot in that number, but I guess the answer for you, Andrea, is it's a tailwind and the tailwind gets a little bit better in the second half.
Andrea Teixeira:
So you should say like all sudden and according -- I mean, if my math is right, you're going to have a second half with pricing of about 2%, 2-ish. That's what comes out with your guide, if that makes sense?
Richard Dierker:
Yes, I'm not saying that. I'm just saying that, that 180 basis points is also following the mix that is not just priced by itself.
Andrea Teixeira:
Okay. Perfect. All right. I'll pass it on. Thank you.
Operator:
Thank you. And for the next question, it comes from the line of Javier Escalante from Evercore. Javier, your line is open. Please ask your question.
Javier Escalante:
Good morning, everyone. And hopefully, you can hear me. I would like to double-click on the ever -- in the greater degree of conservatism built in guidance and what we're going to see in tracked channels. So one is you have positive volumes in the second half despite of compaction in detergents. Is it -- are we going to see a gap between tracked channels and what you report because you correct for wash loads? On HERO, doing very well. Do upsized trigger impact -- higher impact of restricted stock? And thirdly, on the marketing investment, do you -- have you built any sales lift in the second half or just basically investment for the longer term? Thank you.
Richard Dierker:
Yes. I'll take the first two and maybe Matt has the third one. But -- and I'll even take your second one first. Through RSUs for HERO, our adjusted EPS excludes any impact of amortization related to RSUs. So that's kind of not a factor in our outlook or in our adjusted EPS. So that's apples-to-apples. Number one, we don't expect to see much of a gap between shipments and consumption at all. And when you see tracked versus our -- or Nielsen or consumption versus our organic growth in the back half, it should be really close, is the short answer. And in Q2, you may see a little bit of a disconnect again because some of those brands like WATERPIK, as they continue to stabilize and go backwards a little bit, that's largely in untracked channels. Some of HERO growth from a reported perspective is also in untracked channels, whether it's online or a few specialty retailers. So I would say, overall, we've kind of talked about -- we had a great quarter. We're raising the full year on reported organic EPS across the board. We've made the comment that we're going to make investments if we continue to outperform on revenue and profits. And Matt?
Matthew Farrell:
Yes. As far as marketing goes, we're -- what we have in our forecast is we're modeling 10.5%. But if you look at what our -- what happened in the first quarter, first quarter, we're up 70 bps. And we said for the full year, we'd be up 50 bps. So our track record so far is as we get into a quarter. And to the extent we have the same experience we've had in Q1 in Q2, then we have the opportunity to take it up again more than 50 bps. But it's going to be pay-as-you-go.
Javier Escalante:
And if I can follow up on the detergent side because perhaps I didn't explain myself is that when you compact, don't you have a negative impact on volume? Or does your reporting basically adjust for wash loads, something that we cannot see in IRI track channels?
Richard Dierker:
Yes. These compaction levels are not to the extent that happened five years ago, 10 years ago, when we were doing 100% compaction. They are a lot more marginal. Round one happened a year ago. This is round two for us. And they just -- we don't anticipate them throwing volumes or price off in a major way.
Javier Escalante:
Thank you very much.
Matthew Farrell:
Okay. I think that was the last question. We're going to wrap it up right now. We'll talk to you at the end of the second quarter.
Operator:
This concludes today's conference call. Thank you for participating. You may now disconnect.
Matthew Farrell:
I'll call everybody to attention. Hey, we haven't been together for a few years. The last number were down here was January of 2020. So it's been three years. It's really great to see so many familiar faces in the room. We've got a great show for you today. I'm going to start off with the safe harbor statement. I encourage everybody to read that when you have some time. And here's who is here from management today, which have virtually the entire management team. So when we're done with the presentation, everybody will come on up, fill the stage, and then we can do Q&A. All right. We've got a pretty packed agenda. Some of it will be familiar to you, but these are all the things we think we want you to walk out of the room knowing more than when you walked in the room. All right. So, I want to start with a look back at 2022. So, as you all know, we had significant inflation this past year. We had $250 million of increases in COGS year-over-year '22 versus '21. And how we reacted to that, we increased prices both in '21 and in '22. And in some cases, we raised prices more than once. You saw that in laundry and also on litter. We have really great success this year with several of our brands. As you can see on the page here, ARM & HAMMER litter laundry detergent and BATISTE at all-time highs, racked shares. And then if you look at some of our more recent acquisitions, and that would be ZICAM THERABREATH and HERO acquired in 2020, '21 and '22, all had double-digit growth and all-time high market shares. And then finally, we know we've experienced a black swan event over the past few years. We know there'll be others in the future. So, we've done a lot of work in '21 and '22, spent a lot of money, a lot of effort getting ready for the next one. And then finally, we ended the year strong. So, what you see on the slide here that the categories that we're in grew consumption, 13 out of 17. And just as kind of a leave behind, these are the 17 categories that we compete in. So, you can take a look at this after class is which categories went up and which categories did not. All right. Now here's a slide that we show every year, and this is a very different slide than we've seen in the 16 years that I've been with Church & Dwight. So, the first 15 years with Church & Dwight -- every year, we've had significant TSR. And in many, many years, it's been double digit. And this year, we went backwards. And that's a disappointment to me, it's a disappointment to the management team, to the Board and our shareholders. And so, granted, we have that disappointment. But now we're just going to broom ourselves off, take our sows up. We got a great company. We've got great brands, and we're looking ahead with optimism to ‘23 and we plan on starting another 15-year streak starting in 2023. All right. So why do we have so much confidence in our future. First off, we'll go left to right U.S. So, Barry is going to come up in a little while and talk about our plans for the U.S. business and why we expect growth in the future. Mike Reid is going to come up and talk to us about international for a long time. International has been growing at 6% annually. That, by the way, is our model. And he's going to tell you why we believe that to continue in the future. Innovation as well, Barry is going to talk about innovation. We're a very innovative company. It's been a big contributor to our top line growth for many, many years. And Barry is going to take you through one innovation, in particular, which is hard ball new leader that we're launching this year, we think could transform the litter category. Surabhi going to come up. She's our Chief Digital Officer. He's going to talk about how Digitally savvy we've become on our plans for the future. And finally, the Evergreen model. everybody in the room, particularly long-term holders. We're very familiar with our evergreen model, 3% top line, 8% bottom line growth. That model is healthy long term. We have strong fundamentals in 2023, we think we'll return to that model in 2024. All right. So now who we are. So, we're a $5.4 billion company. You can see how we split. We're largely a U.S. business, 77% domestic, 70% International and our Specialty Products business, which is our legacy business is a business that the company was founded on, it's about 6% today. So, we have 14 power brands. Those 14 power brands make up 85% of our revenues and profits. One brand you won't see up there today is flawless. That's a business that we bought four years ago. It obviously didn't turn out the way we had expected as disclosed in the release. But as I said, these 14 power brands drive 85% of our revenues and profits. So, here's our formula. We have a balanced and diversified portfolio. I'll take you through some stats in a minute. We have low private label exposure. The weighted average exposure is 12%. And innovation, Barre, is going to take you through a little while, and we are an acquisitive company. We generate lots and lots of cash and the first destination for our cash is a TSR accretive acquisition. So, here's some of the diversity stats I want to share with you. So, we're 40% value, 60% premium. For as household and personal care split, it's about even 46% household, 48% personal care. And here's our weighted average private label exposure. And this is over a long period of time. It's generally around 12%. That really hasn't changed that much recently. There are the five categories that we're most exposed to. You can see on the chart there, see how the private level has moved up and down over time. But it's generally stable even in this environment. And as far as consistent innovation, this is the lineup a lot of the new products we're going to be launching in 2022. The upper left, you see hard ball. I think you're really going to be excited about that when you hear about it later today. All right. We have a long history of growth through acquisitions. If you look at -- go back 2004, $1.5 billion. We've added almost $4 billion to our top line, and a lot of that is through acquisitions. You can see they're all laid out through the bottom. Almost every year, we add a new brand. And in the year 2000, the only brand we had was ARM & HAMMER. So, with 13 of our 14 power brands have acquired -- been acquired since the beginning of the century. And most of those brands are number one and number two in their category. And we have very clear acquisition criteria. Got to be number one or number two in their categories. Notably, they need to be high-growth and high-margin brands that are fast- moving consumables. We've added fast-moving consumables because of our experience with FLAWLESS. Asset-light -- so we're a company that doesn't invest a whole lot in plants. We like to buy businesses that are already made by third parties, by co-packers. And we like to be able to leverage our considerable supply chain. And then finally, it needs to have a long-term competitive advantage. All right. So, the short story is, we have 14 brands today. We hope to have 20 tomorrow. All right. And I think that's it for me. I'm going to pass it over to Rick.
Richard Dierker:
All right. Thanks, Matt. So, we're going to go through quite a few things, Evergreen model, how we finished 2022. We're talking about 2023, and we'll also talk about capital allocation and cash flow. So first off, this is how we begin and end most presentations. This is our organic evergreen model. So, we start off with 3% of sales growth. We have gross margin expansion of 25 basis points. We have marketing that's usually flat on a percent of sales but higher dollars. We leverage SG&A to get to 50 basis points, and then we expand EPS by about 8%. That is our long-term algorithm. So, in Q4, what happened. So, in Q4, we had a better-than-expected quarter. We were 300 basis points better on reported sales. Half of that was organic. Half of that was a little bit of FX and then the HERO acquisition did better than expected. So, thumbs up on reported sales growth thumbs up on organic sales growth. Gross margin was a contraction. That's what we expected. And we've stair-stepped better throughout the entire year in 2022, and we expect that to continue in 2023. Adjusted EPS was $0.62 at the high end of our range, and then cash from operations, I'll talk about on the full year, but we significantly beat our cash flow projections as well. For the full year, we came in around 3.5% reported sales growth versus 3%, about 1.5% versus 1% on organic, and then gross margin was way down. And you heard Matt say, $250 million of year-over- year inflation was the driver behind that. Adjusted EPS was $2.97, high end of the range. And then reported EPS was down 49% or $1.68 and that was really the flawless noncash impairment. And then cash from operations was $885 million versus our outlook of $800 million, and that's really strong cash earnings and improved working capital, primarily inventories were coming down back in line especially for our discretionary businesses, which was good to see. Okay. Moving to 2023. So, we try to simplify the outlook. We have the detailed outlook on the next page, but this is a chance just to take a step back and say, how are we doing. Our outlook is 0% to 4% the midpoint is 2% EPS growth. Before we get into the investments on marketing, SG&A and the impacts below the line, our core adjusted EPS growth is 10%, double digit. So, we're really pleased with how strong the business is performing. We've chosen to make investments in brands and people. And so, we're increasing our marketing spend up to 10.5% of sales, and that's about a $30 million investment or a 3% drag on EPS. Incentive comp normalization, and we didn't have a very good incentive comp year this year, back to par is about $30 million or so, and that's another 3% drag. And then interest and taxes is a 2% drag. Here is a detail of the financial outlook. So, 5% to 7% reported sales growth, 2% to 4% reported -- 2% to 4% organic sales growth that 300-basis point difference is largely the HERO acquisition. The detail for organic is for the divisions is 2% to 3% for the domestic division, 3% to 5% for international and SPD at 5% to 6%. Gross margin for the first time in a long time expands by 100 to 120 basis points. That is exciting for us, right? We've had a stair step down over the last few years. This is a road to recovery, and we'll get into the details in a minute. Marketing that's the investment I talked about. SG&A is higher, and we'll talk through that. Operating margin is flat. And then other expense, we're calling out as a drag of $110 million. We're $35 million higher on interest expense next year because of hero debt, and we have some variable debt that has rates going up. Effective tax rate is 23%, and then the EPS growth is 0% to 4% and cash is strong, up 5% or so to $925 million. Here's a track record of reported sales growth. I don't think we've shown this slide before. We usually just show organic, but we thought we'd show both. So, over the last 10 years, we've averaged 6% and of reported sales growth. And in 2023, we expect no different 5% to 7%. Organically, here's the 10-year track record. Our average is around 4%. Our organic model -- Evergreen model is 3%, and our range in 2023 is 2% to 4%. Now one of the most important things about organic sales growth is how you get it. And I'd say if you look back at the last eight to 10 years, most of our growth is volume growth. Historically, our Everbridge model was 3%, then we would have 3% volume growth and pretty much flat on pricing. 2022 is a little bit of an aberration, all the pricing that's happening all over the industry because of all the inflation that's happening all over the industry. But you can see in Q3 of 2022, we had really the low point for volume growth. And we have improvement in Q4. We have further improvement, although negative in Q1, further improvement, although negative in Q2, and then we inflect positively in the back half of 2023 is the expectation. Now moving to gross margin. So, 100 and 120 basis points. Why do we believe that we can expand? Inflation is moderating. We still have inflation, it's just moderating. Productivity programs are doing well. margin-accretive acquisition, that's CRO, and we're improving our case fill in a big way. So, you can see that 41.9% goes to around at the midpoint, 43% and if you look at the track record, 45% is kind of where we were. And so, we have room to run over the next few years. And here's the detailed gross margin. This is the bridge in 2022, we were down 170 basis points, and there is a massive headwind because of inflation. In 2023, we think yes, we still have inflation down 240 basis points, but price volume mix, plus productivity offset inflation for the first time in a long time, and then we have help from our acquisition. So that's how we're up 110 basis points year-over-year. On marketing, so a similar story. We have full year marketing support. We have better product supply. We're going to get to 2.5%. If you do the simple math, and look at our high-water mark back in 2020, it was around 12%. Now remember, we took price these last three years, and we don't raise marketing dollars just because we -- the price of the widget went up. So, 12.1%, effectively, if you strip out the price increases is around 10.7%. So, between 10.5% and 11% is equivalent to that 12%. So, by stair stepping up to 10.5%, we really feel good about the support we have for the brands. SG&A is higher, and it's higher for a few reasons. HERO has stand-alone SG&A. That business is off and running and doing a great job, $30 million of normalization for incentive comp and equity. And then number three, I also want to leave this group with our long-term evergreen leverage targets remain in place. We have a stair step up in one year, but the behavior doesn't change going forward. And we've had consistent strong adjusted EPS growth, low double or high single-digit growth for a long time is the track record. Last year, we took a step back down 1.5%, but we're taking a step forward this year in 2023, and we expect that to have further steps forward as we move along. There is a first half, second half story. First half EPS is expect them to be down. Why? Because we had continued choppiness of our discretionary brands. We've kind of telegraphed that last quarter. We said for the next six months or so, we have continued happiness for those discretionary businesses like water pickles and even vitamins as we're lapping Omicron impacts. International supply challenges return to normal promotional levels and higher marketing dollars, have higher marketing spend year-over-year in the first half than the second half. And then the second half is impacted by improved productivity, improved global supply. We have volume growth. That was that chart I showed you earlier. Moving on to cash flow. Our free cash flow conversion for many, many years has been industry leading, on average, around 120%. And this past year, we're around 97%. Why is that? Because of the CapEx investment we're making in capacity, laundry, litter vitamins. And then in 2023, we'll also expect free cash flow conversion to be in the 90s. How do we generate cash? Well, part of it is how we manage working capital. We've got from 52 days cash conversion cycle all the way down to 19 days. So overall, just extremely happy on how we've leveraged our balance sheet and improved our working capital. We took a stair step up in 2022 because we had elevated levels of inventory, primarily for our discretionary businesses. But as I -- as you heard in the Q4 release, we've improved those inventories. We still have more room to go, but we've improved those inventories. And then we have a really strong balance sheet. So, we ended the year at 2.1 times in 2022, and we're going to -- we expect to end the year at 1.7 times. So, we have plenty of firepower to do an incremental dealer deals. We have enough room to go up to $3.2 billion of a deal and stay and maintain our investment-grade rating. Okay. Just talking about capital allocation. Number one, we always talk about TSR, accretive M&A. We want to do the HERO deal. We want to do the THERABREATH deal again and again and again, those businesses are great. Those are the fast-moving consumer goods that we're focused on that Matt just mentioned. CapEx organic growth. We'll talk more about that in a minute, NPD, debt reduction and return of cash to shareholders. So, this is the capacity slide. laundry, litter, baking sorter vitamins, all have capacity projects in place, technology, sustainability, all those things help drive our organic growth. But overall, we're not a capital-intensive company. Look at a long track record for Church & Dwight. We're around 2% of sales. And in 2022, we took a step up to 3.3% as we started the investment cycle for laundry, litter and vitamins. In 2023, we'll be around 4%, 4.5%. And then in 2024, we expect to stay a step down and then in 2025, we return to historical levels. That's our expectation. And then finally, our dividend increase, right? We had a 0% to 4% EPS outlook, and this is the high end of the range. We've been paying a dividend for many, many years, 122 consecutive years. And then finally, I'd like to turn it over to Barry, who's going to talk through MPD and how the U.S. consumer business is doing.
Barry Bruno:
Thanks, Rick. Everybody, good afternoon. Nice to be back live with you here. I'm Barry Bruno. I lead our U.S. business, and I'm going to talk to you a little bit about our categories, our brands, a little bit about innovation and then a new marketing campaign. We call it give it the HAMMER. You might have noticed that when you walked in as we've wrapped the building in Orange today. So pretty good work there that I hope you like as much as we do. I may be biased as I lead the U.S. business, but I think our future is pretty bright. We're leaders in growing categories. I'll show you deeper what's going on in those categories in just a little bit, but we're number one or number two player in categories which are growing and healthy. We thrive in difficult environments. We've been through a lot over our 150-plus-year history and we thrive in those environments. We bring more consumers in. They stick with us as we emerge from them. And our acquisitions have a lot of room to run. I'm going to talk with you a little bit about ZICAM, a little bit about THERABREATH and about HERO. When I say that we're leaders in healthy growing categories, you can see what's going on here. Green means the category grew in that year, read, it contracted. You can see we've added a few new categories over the years as we bought brands in the cold shortening, mouthwash and acne patch categories, but healthy growth across each of those 6.4% weighted average last year. We also know how to hold and grow share, right? seven of 14 last year is not ideally where we want to be. We had supply challenges and a number of them that we -- that held us back from where we'd like to be. Ultimately, we plan to do far better as we go forward as we aspire to be better than seven out of 14. That's going to happen as our supply chain improves, right? You can see here where we were last year, Q1 below 80% and improving throughout the year. Some of those supply challenges has made share growth difficult. But as we get into the new year ahead, you can see we're at 93%, growing to 97% through the course of the year. That's good not only for us. it's good for our retailers as we bring growth back to these categories where, again, we're the number one or number two player. And you saw this before, we like difficult environments. We do pretty well in challenging environments. Our portfolio split 40% value, 60% premium, allows us to bring new consumers in, in tough economic times and keep them. And as Matt said about private label, relatively low exposure, only five of 17 categories have material private label. This is a look at consumption in Q4. So, in 13 of 17 categories in Q4, growth took place. You can see some categories that are new to us. If you look at the top cold shortening, if any of you navigated November, December without a cold, the cough, COVID, RSV, I commend you, many of your fellow compatriots here in the U.S. did not do as well, and you can see what drove category growth there. But what I like about this, categories that we've been in for a long time are growing, new categories are growing as well. So, let's take a look at some of those categories that matter to Church & Dwight. Fabric Care. Left-hand side, category growth, right? You can see category growth was 6%, 7%, moderating a little bit in Q3 when the consumer took a step back. And then you can see what church and with growth was on the right-hand side. So, while we lagged the point in Q1, we grew faster in Q2, 3 times faster than category in Q3 and Q4. And as you all know, when you're growing faster than category, you're gaining share and that led us to an all-time share high, 14.9% as we ended the year. And I want you to take away, that's part of a long-term trend, right? We were at 11.5% share in 2017. We're at 14.9% now consumers who try ARM & HAMMER, love the brand and stay with us over time. And we think that's only going to happen more in this environment, right? You can see where the consumer is trading down from premium into value, which is where ARM & HAMMER squarely sits and we're keeping those consumers, as you saw in our all-time share hide. Litter is another really important category. I'm going to talk to you about innovation in litter. But right now, let me show you where our existing business is double-digit growth each quarter last year, 14%, 12%, you can see what's going on there. And again, the story of share growth here in tough economic times, we're continuing to gain share. You can see where we've gained a point and change over the year. But really, what's going on our value orange box, cat litter is gaining material share again, if you look at Q3, Q4, when the consumer was most stressed and they were trying ARM & HAMMER litter they've moved to us and they're sticking with us. So, another story about tough economic times in Church & Dwight persevering. And it's not just economic times that are tough, cough, cold, flu, again, RSV. We really like the addition of ZICAM to our portfolio. You can see over years on the left-hand side how the category has been moving, took a step back in 2021. But in 2022, as consumers were socializing and going out again masks were going away. The category bounced back and ZICAM share of cold shortening has built strength upon strengthens at a 77 share. And actually, if you look at the far right here, we exited in December a 78 share of the category. And again, this is an interesting chart on the left, right? That is influenza reports to the CDC just in November and December of 2022 versus the last five years, that gives you a little bit of flavor for how severe the cough, cold season was and flu this year. So that's good, and those are some important categories. We haven't even really talked about acquisitions yet. So, I'm going to talk a little bit about mouthwash and acne care. As a reminder, we bought THERABREATH in December of 2021. We bought it HERO in October of 2022. So, HERO has only been with us for 90 days. But it's a story of strength to strength and growth. New distribution for THERABREATH plus our WATERPIK hygienist detailing it and have led to outstanding growth and HERO is on the same path. Let me tell you a little bit more about each of those. So THERABREATH sales on the left here. So, percentage growth year-over-year, you can see where that business was up 59%, 45%, 50%. Ultimately, though, that growth far faster than the category has led us to an 8 share of the overall mouthwash market. We're at almost a 20 share of the alcohol-free mouthwash market category, subcategory, right? We're the number two player there. We're growing as we're investing more in marketing and advertising and distribution. And speaking of distribution, when we last met with you guys, we talked about the huge runway that THERABREATH had. And you can see we're realizing some of that now up 60%, but we still trail all of our main competitors, Actin CREST and LISTERINE were way under skewed. And as a brand that retails for double the category average, we're at about a $10 price point versus a $5 average, retailers are happy to engage us with us in those conversations as we bring a lot of penny profit to the category. So, a great track record for THERABREATH breath already, and that's going to continue into the future. HERO, our newest edition. The Acne pass category almost didn't exist five years ago. You can see $20 million in retail sales in 2018. It has grown dramatically to $340 plus million fueled by HERO. And you can see the percentage growth for HERO on the right-hand side in each month driving that category growth. And what's remarkable about that, I think HERO was only in distribution in bricks and mortar and Target and Ultra last year, right, on Amazon as well, but only target in Ultra. That's why you can see the TDPs are difficult to calculate even in terms of how small they were. All of that growth is ahead of us as we look to get our fair share and drive more growth, and we're going to be launching in all of the major bricks-and-mortar retailers that you'd expect starting with CVS now and more to come over the course of the year. So, the summary for that section, right? They're great categories we compete in. They're growing. They're healthy. We're the number one or number two player in most of them. We thrive in difficult environments with the portfolio that's 40% value we bring consumers in and we keep them. And our most recent acquisitions have tons of room to run. And we haven't talked about innovation yet. So, I'm going to spend a little bit of time on that. It might surprise you, I'm going to focus on cat litter. Because I think we've got something really noteworthy that our R&D group has created for us. The category, just to give you a look back, we started with our orange box products going back to 1998. We added Black Box, which is our premium back in 2016. We've had a 12% CAGR over decades in the business. That value cat litter, $280 million in retail sales, that's Orange box that's one pillar for us. Second pillar, clump and seal, our premium price litter has been 80% incremental to us, and we think we're on the cusp of lasting our third pillar. We call it hard ball or lightweight litter perfected. Why do we care so much about lightweight later? Well, we've got a 25% share in the total clumping category. We've only got a 5% share in the lightweight category. And lightweight is about a 16% subcategory of the total category. So absolutely going after our fair share there, and we think hard ball is going to help us do it. What is hard ball. It's a new and different kind of litter. It's sorghum, which is a sustainable non-clay lightweight grain. We turn that into virtually indestructible clumps, which makes for easy no mess scoping. And I could tell you more about it, but I'm going to show you a video of some of our scientists having a little bit of fun that I think will bring it to life. Let's play the video, please. [Audio/Video Presentation] I like the roof drop as the demo, right? That's a compelling one. Hopefully, that gave you a flavor to what hardball is all about. Again, category benefits, it's surprisingly lightweight yet incredibly strong, it's virtually indestructible clumps, makes cleaning the litter box of breeze. If you've had to clean the litter box at home, you know it's probably one of the least favorite household chores and hard ball makes it far, far easier. And it's sustainable, right? renewable, lightweight, easy to transport as well. So that's only one of our innovations. You can see in the top left corner. We've got innovation across laundry and condoms and acne patches and water flossers and vitamins Nair prep and smooth, by the way, a great new innovation that's going to make facial hair removal, far, far easier. BATISTE, SPINBRUSH and we're going to bring THERABREATH to a whole new generation of mouthwash users as we launch our kids line. So, lots of innovation across it. Carlos Linares can't be with us here today. He runs R&D and Leslie Dreibelbis here. That team has done a great job giving us as marketers incredible innovation to launch. Trying to tell you just about one more thing. We call it Give it to HAMMER. It's our new master brand campaign for ARM & HAMMER. You see it all around the building. And I don't know if technically, we're in a recession or not as judged by economist, but I can tell you our consumer, sure feels that we're in a recession. If you look at the top right-hand corner, that consumer is paying $396 a month more for goods this year than they were a year ago. And that's forcing them to make difficult decisions. 53% are making different choices. 90%, as you might imagine, are anxious and stressed about that. And I grabbed a spot from a consumer that was posted to here before we ever started this campaign, but this is the inspiration. When you worked hard to get a good job, but it doesn't even feel like it mattered. Gas is $5, rent increased by hundreds. Frozen chicken is $25. It's impossible to buy a home and inflation is so high that the Dollar Tree is now the $1.25 tree, right? That's what our consumer is dealing with, and they feel powerless about it. And it's leading to a wide open window for brand reconsideration. Brands that were on autopilot are now being reconsidered. If you look at the bar chart at the bottom right there, 46% of consumers according to a McKinsey study are shop in different brands and 42% plan to add them to their portfolio going forward. And we say, ARM & HAMMER is made for this moment, where the hard-working brand is packed with power, price to be accessible to all and eager to help. And we're launching a new campaign, a new video to consumers next week. We're going to share it with you now. Let's play the video. [Audio/Video Presentation] So, we think right message, right brand, right time. We're going to be launching it to consumers on Monday. So, you guys have got a sneak peek here. National TV, digital all the influence and social media you'd expect on e-retail and through PR. We're excited about the campaign. We think it's going to bring a whole new generation of consumers back into ARM & HAMMER and they're going to stick with us after. So, thank you for your time. I'm going to turn it over to my partner in crime and the leader of all things digital, Surabhi Pokhriyal
Surabhi Pokhriyal:
Thank you, Barry. Hi, everyone. So good to see you. flatter to be here, leading digital Church & Dwight. My name is Surabhi Pokhriyal. So, I would say digital acceleration is actually a stated and acted upon priority for us because this is a new section, I'll do a little bit state of the union of what the industry is seeing and then give color on what Church & Dwight is seeing. So, you will notice here, we say 70% of all purchases in the U.S. are going to be digitally influenced by 2027. Just for context, 60% of all sales in 2023 are already digitally influenced. What that means is not just the sales that we do on Amazon, walmart.com, target.com and so on, but sales that are happening in brick-and-mortar because of how the consumer feels inspired to make decision in store using the digital knowledge they have. So, when you're walking the target aisle and looking up a review on some other retailer, that's what we are calling digitally influenced sales. Similarly, the industry also tells us 81% of U.S. consumers are omnichannel shoppers. That is every channel shopper because the consumer doesn't discriminate online or brick-and-mortar. They just want the right price the right value and the right product. And we know from the industry that consumers that shop both online and in-store have a larger basket size. One example on online, how the digital shelf changes, this is a gif image of every hour how our results change and how fund you will have volatile online digital shelf is it literally changes by the minute depending on what you're searching and how the results show up. So, we aspire to win on those top five to 10 results, so our brands show up and the consumer needs us. This is one example. We really want to be there where the eyeballs are. So, in the last so many years, as we pivot to digital as our choice of channel to communicate with the consumer, be it social, search, programmatic. We want to make those authentic relatable relationships with the consumers and truly make it more edutainment. So, while we are educating them, we are also entertaining them and not really throwing a media creative out explicitly. At the same time, the proverbial marketing funnel has so on flattened because the consumer has the right to go from inspiration liking a product, considering to buy it and actually buying it within milliseconds. So, you will notice on the right, we are actually doing campaigns where consumers can go, be inspired about say, OXICLEAN in this case and go buy it at a retailer of choice all from within the creative media. And we see millions of clicks happening that way and flattening the marketing funnel. Let's talk some numbers. Back in 2016, about six years back, only 2% of our sales were digital, e-commerce sales. We closed 2022 upwards of 16%. Of course, COVID accelerated this behavior because the consumer chose to buy online when they had no other options. But what we are seeing is when the consumer learns a new behavior you cannot take convenience back from them. It becomes a very sticky behavior, and we see sustained post-COVID momentum, and that's how we see digital sales accelerating for us for all our brands. Saying that we have a digital first ambition actually means that we are pivoting from digital being a capability builder to digital being a business builder. So, we come with the commerce worst mindset. We spend a ton of media in overall marketing and a large part of that is digital media. We also are very cognizant that digital cannot be a function by itself, and we need to elevate all boats and which is why we're investing a ton of effort into training and educating "traditional folks" who may not have a digital responsibility and launching educational programs internally. This is a good example of how in-store and online. We want to make sure that we win with the consumer when she is on her way and doing footfalls in the store. At the same time, we want to make sure our content online is truly thumb stopping. So that we win with her in every single channel. So, in store, you want to be at eye level, easily reachable and have the right adjacency. But online, you want to have the right short-form videos, the product descriptions and so on. I'll give an example, like online, every keyword is actually an aisle in itself. So, you type a litter, that's your endless aisle. You try in dry shampoo, that's your endless aisle, and we want to win in both of those isles, both in-store and online. Personalization is also a big focus for us. We know that the consumer yearns for a one-to-one kind of connection, and we can no longer serve the same creative to every demographic. So, in this example, a fantastic dry shampoo brand, the #1 in the U.S. and with the largest market share, we saw a ton of consumer engagement and much high purchase intent when we started doing creative, which is the right media, the right messaging for the right hair type. We also are conscious that digital being such a fast-moving area, we cannot just accelerate what we already do in digital, but also be mindful of what might come at the helm in the future of. On the left, you will see a lot of examples from Dain that is TikTok in China, and you have probably seen many examples of how live streaming is a huge thing in China, and we sold, say, 60,000 bottles BATISTE of but he's in under five minutes. At the same time, in the Western world, live streaming is a newer concept because it's not meant as much for social commerce as it is meant for social discovery. So, we are partnering with a lot of retailers, Walmart, Amazon included, to see how might live streaming be a bigger concept, and we have experimented a decent amount in this. This keeps us at tip of the spare to make sure we do well, not just what we already do it well in digital, but find newer avenues to scale. Our current marketing spends of all the monies we spend in media, 70% is via digital channels. That is a big jump from -- if you see on the left-hand side, about until 2016, 2017, this number was 35%. So large part of the media used to be print, store and TV, where we just had a few asset types, each campaign. And now like Barry was showing, we have a variety of campaigns, everything from video, OTT, social, influencer retail media, of course, and audio that we are able to reach a variety of consumers with dozens of assets per campaign. So, we are able to personalize the messaging at the cohort level and get better reach, sufficiency and of course, media ROI for that. All this cannot be done without raising the intellectual capital of the most priced asset in our company, that is our people. We are very committed to raising digital IQ of everybody within the organization and we launched large-scale digital commerce certification programs for not just the people who do digital day in and day out, but the traditional or analog marketers so that nobody will be analog anymore. Everybody has to jump on the digital bandwagon. I'll quote [indiscernible] quickly here to say I scare to where the puck is going to be and not where it has been. That's exactly the sentiment will live and breathe in terms of digital acceleration in the company, be it consumer insights and analytics where we want to listen to the consumer using their ratings and reviews, consumer sentiment on social and design new product innovation or get back to them with the right solutions beat our acquisitions with digitally savvy brands like HERO and THERABREATH, who do a fantastic job at elevating all boats within the company. And having a one commercial team mindset where digital is truly a center of acceleration for Church & Dwight. So, with that, I will pass it on to my peer in international, that also see the ton of digital acceleration. So that is Mike Reed.
Michael Read:
Thanks, Surabhi. Great to be here. My name is Mike Great. I run the international and the SPD business for Church & Dwight. So, I just want to take the next few minutes to talk about how we're doing in international. And then close with some just updates on our SPD business. So, the international story. So, from the Evergreen model, we're planning to grow 6% organically each year. And just to give you a little bit of a makeup of the business, we're about $900 million in sales, it's basically two different parts. We have our subsidiary markets, which are six. This is a fully staffed, direct models that we have entities we sell directly to retail in Canada, U.K., France, Germany, Australia and Mexico. That's about 65% of our business. The other 35% runs through our Global Markets Group, which we call GMG. That's essentially -- we work with more than 400 partners and distributor partners around the world in over 100 countries. And then we've actually supported that with five regional offices China, Singapore, Panama, the U.K., and most recently, in Mumbai, India, which we opened in March of 2022. If you look back, we've got a very strong track record of growth against that 6% evergreen model going back to 2015. We did take a little bit of a step back in 2022. We've got really strong demand and orders in the system. We did have some supply challenges we referenced earlier in the presentation. And we did have some drag within our China market largely with some lockdowns and some waterflow contraction. But overall demand is really, really strong, and we've got a really strong track record. If I unpack that a little bit, clearly, China has been a drag. But if you actually look at the -- our six subsidiary markets as well as four out of GMG regions. We have really strong positive growth across the board. Demand is really strong. Our portfolio is performing extremely well. I think as supply chain recoveries and as China starts to recover, we'll be poised to take advantage of that and get back on our evergreen model. The reason we have confidence in that, I'd say it's threefold. One is just the strength of our brand portfolio. Our brands travel extremely well across the world. can frame it up in three different ways. Traditionally, and certainly a big part of what we do today is we leverage our U.S. power brand. So, ARM & HAMMER, OxiClean, BMS, TROJAN, et cetera. Those brands travel extremely well across the globe. ARM & HAMMER across all segments is our single largest brand and some of those performed extremely well for us. But those are also complemented with a strong international portfolio in the personal care and OTC space, brands like Sterimar, FemFresh, Gravel are unique brands to the International division, high margin and our high-growth categories, we performed quite strongly there. And of course, we've taken great benefit from our acquisitions that, in many cases, our U.S. based, we're adding their THERABREATH and HERO to the family in 2023. So really excited about those. So, across the portfolio, those are kind of the three ways we look at it, but together, gives us a lot to play with internationally. The second part is geographic expansion. So, while we've got a great international story, we're still very early in our journey. If you look at most of our peer set, most of the revenues are in the 60% range outside of the U.S. We're in that 17% to 18% range. So, we have a long runway to go, lots of geography, lots of brands to go into those geographies. So really excited about the runway ahead. And thirdly and equally important is we are making some key investments in the International division. So, we continue to invest in e-commerce and digital maturity and growth Similarly, in pricing and revenue management we're adding some supply chain within our Asia community as well as putting infrastructure in people around quality, regulatory, R&D in some of our key emerging markets lay in the APAC region. So overall, a very long runway of growth for international, very strong portfolio of brands. So, it's really a matter of continuing to extend our portfolio into new geographies. We'll continue to leverage our acquisitions. THERABREATH and HERO will become really important brands for the portfolio. Most of our growth will continue to come from our global markets group and within our emerging markets, and we're going to continue to invest in key capabilities and resources as we continue to grow. All right. Let's switch gears to Specialty Products. So, Specialty Products is aimed to grow 5% organically each year. Just to kind of break that down, it's about a $350 million business. It grew almost 4% this year. 2021, we grew at 12%. It's broken up two-third, one-third between Animal Nutrition, which is 69% and Specialty Chemicals at 31%. The animal productivity is largely prebiotics, probiotics, and food processing safety. It's all under the ARM & HAMMER master brand. So, we have a whole host of product lines in order to service the animal productivity space. And just if you go back to 2015, international was not a big part of the business. We have made a conservative effort to move into our global markets, not too similar to our consumer business. 2022, it's 12%, and we'll continue to grow our international footprint. But as we grow our international footprint, we're also going into new species as well. So, what used to be largely a dairy business is now cattle, swine and poultry as well. So, diversifying also the specie range. So, with that, this is probably the last time we'll show this slide. If you go back in history, we often had sort of our dairy business and our own productivity is largely linked to the fluctuations in milk prices. Since we've diversified in terms of our species to include dairy cattle and swine and also are moving internationally, we've been able to smooth out our revenue. So, we won't have the ups and down cyclical effect that we've had in past years. So, this will be the last time we showed this chart, but I think it's an important context to have much stable revenues moving forward on SPD. So overall, trusted brand from a Church & Dwight, but also ARM & HAMMER umbrella brand, both in the animal nutrition and the specialty chemicals. We're very aligned with kind of key trends around prebiotics, probiotics and available and affordable proteins. We've got a diversified around multiple species, and we're growing internationally. So, for all those reasons, we're pretty excited about where SPD is headed as well as international. So, with that, I will hand back over to Matt Farrell.
Matthew Farrell :
Okay. All right. Thanks, Mike. I can try to bring it home here. You haven't seen this slide before, we talk about how we run the company. And this is a snapshot of our consumer business. We have seven SPUs. You see the first six on the left side or the U.S. businesses on international and the far right. So, this is how we break down all the brands that we manage and we manage dozens of brands, but you see most of the power brands are listed here. Maybe wondering why ARM & HAMMER appears for Fabric Care, Home Care and Personal Care. In Fabric Care, we have an ARM & HAMMER detergent. In Home Care, we have baking soda and litter. And over in Personal Care, we have a toothpaste and under armed ext. But we got -- these are all broken down into very manageable businesses. And over an international, as Mike just described, too. We have one-third of the business is the GMG, our export business and two-thirds is the subsidiaries Okay. So here are five operating principles, which I'm going to kind of walk through. The first thing is leverage brands. So we focus on brands that consumers love. It's not brands consumers like. It's brands consumers love. They're going to stick with you are going to walk out of the store, looking for your brand. The second thing is we've been a long-time friend of the environment. This company was founded in 1846, and the founders of the company were environmentalists and that's continuing to stay. Leverage people I'm going to talk about. We have a wonderful group of people in our company. We have 5,200 employees. We have over $5 billion in sales. We have over $1 million of sales per employee and leverage assets, many of you who are long-term holders now that we're focused on being asset-light. And finally, if you do the first four right, you get good returns, but if you're able to make smart acquisitions, integrate them and grow them, you're going to get great returns. And that's what we have gotten over the years. Okay. Leverage brands already mentioned that. We have 14 power brands that make up 85% of our leverage -- of our sales and profits. Friend of the environment, and we'll go in a little bit deeper on that. So you've probably seen this before. It's a good reminder that if you went back to the 19th century, we were putting trading cards in our boxes of baking soda. And those cards were pictures of birds. And they said, save the birds, save the planet. In 1907, we started to use recycled paperboard in our cartons. No one was doing that back then. We were the first to take phosphates out of laundry detergent back in the '70s. And we were the first and only sponsor of the first Earth Day. And 20 years later, in 1990, Church & Dwight was still the only corporate sponsor for Earth Day. More recently, we started plant trees in the Mississippi River Valley. Trying to offset the carbon dioxide that we put into the air. And if I go all over to the far right, we now we're committed to science-based targets. So when you plant trees, you remember from fifth grade science you take two out of the atmosphere, and science-based targets, what we're focusing on is spending money on CapEx to reduce the amount of CO2 we put into the atmosphere. All right. So here are some of our goals. So you say we aim to be 100% carbon neutral by 2025. That means we will have planted enough trees since 2016 to offset all the CO2 we put into the atmosphere. And it's pretty considerable. For a small company like ours, we put 350,000 tons of CO2 into the atmosphere annually. So this is really important to us. You see, we mention of science based targets below there. Water, we're trying to reduce water usage by 10% annually. And in solid waste recycling, we'd like to recycling 75% of the solid waste from all of our sites. Got a lot of recognition about that, the FTSE, EPA Green Power. Safer Choice partner, we've been a safer choice partner for the past seven years. And this is important to our management team. It's important to our employees. It's important to the families of our employees as well, but it's also important to our consumers. So you can see, it's really a top priority for so many consumers today, particularly younger consumers. All right. The fifth principle is to leverage people. So we say we have highly productive people and a place where people matter. When you invest in a company, you bet on people, and you bet ideas and their ability to execute those ideas. And I can tell you, we have a really strong management team. But it's not just the management team, it's also the 5,000 people that we have in our company. 3,000 of those people are in supply chain, 60% of the company. That is the backbone of Church & Dwight. And when you think about what's the culture in Church & Dwight. Any member of our management team could take you through this. It's a blue-collar company. That's not a dress code thing. This is how you will go to work every day. It's a roll up your sleeves environment. We've got a lot of high-aptitude people in the company. Many of them have worked in other large CPG companies. Wanted to go smaller where they could make a difference. So it's blue collar, high aptitude, underdog. So we compete against companies that are far, far larger than us and you know who they are. We never use that as an excuse. We beat these big companies every day. The fourth thing is getting the facts. So we -- it's a company we're maniacal about numbers and data. And one point of time, people made decisions based on the person who had the gray hairs in the room, the gray beards like me. So I know best, I've got 40 years’ experience, no more. That is not how business is done. Now it's done based on data, and we are oriented towards data, and we have data sciences in the company now, and we're becoming more and more focused on predictive analytics. Just to kind of round it out, digitally savvy is something that's very important to us. That's something we've focused on over the past five or six years. Diversity is the last one -- second lesson one. And finally, it's take risks. We want to be risk takers in the company. The way we illustrate that, we actually have a picture of Johnny Depp from Pirates of the Caribbean that we use when we're talking about this internally and say, "Hey, this is who we are." So I just want to give you a little bit of background on that. And here's some numbers. Here's all of our competitors and is our revenue per employee. And I think this is an underappreciated statistic when it comes to investing. We get mix. It makes a big difference when you've got fewer people, you get focused on fixing things, making things better, and its magic. All right. We have a simple compensation structure in the company. Many of you know from following us for many years, it's revenue, gross margin, cash and EPS. And what that does is it makes the company financially literate. So when we're talking about gross. We're talking about gross margin in every part of the company. When I go into a plant, we have 15 plants. We do town halls with all three shifts. We'll talk about gross margin. What is it? How do you get it? It's part of our compensation. And then as far as how do you get gross margin? It was good to great is the name of our productivity program. And it's a book that everybody has heard about, probably no one's read, but that's the name we use to describe our productivity program. Supply chain optimization, that's also how do we run our plants, what kind of capital we're putting in our plants which plans should we make a product that. New products, if you introduce new products that have higher gross margins, it's going to help you as well. And then finally, acquisition synergies. We like to buy businesses that have gross margins that are at or higher than our current gross margins. All right, leverage assets. Rick took you through this before. We pride ourselves on being asset-light. And historically, we've been around 2% of sales. It spiked back in 2009 when we built our gigantic plant in New York, Pennsylvania. It's spiking more recently because we're investing in so many different categories. But that's a good signal. You don't put in new capacity if you don't think you're going to grow. So we're going to be able to fill that up over the next couple of years. All right. And finally, leverage acquisitions. I mentioned that before. If you do that well, you can turn good returns into great returns. All right. And I just want to repeat the acquisition criteria in case you missed it previously. So we invest in brands that are number one or number two in their category. You're not going to see us invest in a brand that's number four or five and tell you the investor, we're going to drive that to number one. That's not going to happen. The brands are number one and number two for reasons. That's what we focus on. They need to be high growth, high margin and fast-moving consumables. Asset-light is our preference. We want to be able to leverage our substantial footprint around the world. And again, needs to have a long-term competitive advantage. So with respect to cash, we have 14 brands today, we are like 20 tomorrow. I just want to kind of end on the look ahead. So you saw in the release, we said, "Hey, we got strong fundamentals going into 2023."We got top line strength, both reported and organic. We got gross margin expansion. We've got a terrific new product pipeline, you only heard about one today, but there are many others as well. We're jacking the investment in advertiser. That's going to help us not only in '23, but in future years. Rick took you through the capacity expansion. And finally, we generate lots of cash. And so we're on the hunt for our next power brand. And with that, I'm going to bring up the rest of the management team, and we'll do some Q&A play stump the band for a little while. All right. Come on up gang.
A - Matthew Farrell:
All right, Kevin, I'm going to call on you first.
Unidentified Company Speaker :
There's a microphone coming right down.
Matthew Farrell:
No, we want to get you a mic.
Kevin Grundy:
Great. Kevin Grundy, Jefferies. So thank you for the presentation. A question for the group with Matt certainly start with you. So last year, certainly, probably one of the more challenging to get that the most challenging yet that the company has dealt with the economic environment, excuse me, certainly challenged, but it was for your competition as well. So as you kind of do a postmortem on the year and you kind of think about supply chain, you think about your portfolio, you think about your relationships with retailers. What are sort of like the biggest learnings would you say operationally for the company? And then looking forward, what's the message for the investment community that there should still be a lot of confidence in the Evergreen target?
Matthew Farrell:
Yes. Okay. It's quite a big question. I think every companies have flexibility and so it creates options. And I think going into the COVID, the pandemic and certainly the recession this past year, on our supply chain side, we didn't have the options. I think less than 15% of our raw materials had redundancy. And our target right now is to have 50% redundancy. So we've come a long way over the last couple of years. And that's why I said earlier that we're focused on -- be ready for the next black swan event. As far as the portfolio goes, 80% of our portfolio did exceedingly well. And we had 20% of the portfolio went backwards. And some of it is self-inflicted, and that is with respect to vitamins and our ability to supply. That has certainly hurt us both on sales as well as in the market share, but we're starting to turn underrun. And then from a device standpoint, certainly learned our lesson with respect to FLAWLESS. FLAWLESS struggled in '20 and '21 through COVID, '22 because of the pullback as it's a discretionary purchase. But WATERPIK is different. WATERPIK is also a device, but do you have a secular trend towards interest in gum health. And that's the business we bought in 2017. It grew high single digits in '17, '18, '19, '20, '21. And went backwards this year. Why we had the recession, $5 gas, et cetera. But that's going to turn around, and that's going to be growing, not only in the U.S. but also internationally for us, but I could go on. But there are many areas of the company that I would say we'd look back and say, "Yes, okay, we've been a little bit differently now but now we're -- we got our eyes open going forward. Thanks, Kevin. Rupesh?
Rupesh Parikh:
Thanks for taking my question. So just on pricing, I guess, looking forward to this year, is there any pricing -- new pricing incorporated in your guidance for this year? And if you look at last is, how do they play out versus expectations? Have they gone back to where you've historically been? Or are they still better than the history?
Matthew Farrell:
Second question, price gaps.
Rupesh Parikh:
Elasticity question, just elasticities, how they compare versus your expectations and versus history?
Matthew Farrell:
Yes. We'll do it the elasticities first. And elasticities have been surprisingly good over the past year. So -- and I think you probably heard that from all of our CPG competitors. The first part of your question was…
Rupesh Parikh:
Just on pricing [indiscernible].
Matthew Farrell:
Yes. Well, I'll just start off, and he's going to have a little bit of chance to think of a better answer, but my answer would be the following
Richard Dierker:
That was a great answer. The organic outlook for us is 3%. It's price in 2023 and volumes were flattish. We had that in the release, and that's really because we had carryover price from 2022. And then there's additional pricing that's already been sold in, like you said, it's effective in February. So that's really the preponderance of the 3% organic growth next year.
Matthew Farrell:
Okay. Yes. Lauren.
Lauren Lieberman:
Thanks. In the release this morning and then also in the presentation today, there was a notable absence of discussion around the VMS business. So thought it'd be great to just get an update on where things stand from an internal standpoint, supply raw material availability and also from a consumer demand standpoint, had early cough in flu, cold and flu. So where do we stand on kind of normalizing demand or what you think that will look like?
Matthew Farrell:
Yes. That's a good question. I'll let Barry and Paul comment as well. But the vitamin business in January, it's a vitamin category in January was down 10% year-over-year. And the reason for that is because if you went back to last year, you had Omicron and Delta, and you had a huge spike. In fact, the first quarter last year, you may remember from the slides, we had only 70% fill rate because we just couldn't staff our plants. So that's an issue for the category right now. As far as our issues go, yes, we've had some self-inflicted wounds over the year. Our supply has started to come back as well. Now we have to win back the consumer. But I'll dish it over to Barry first and then Paul, if you want to add that.
Barry Bruno:
Yes, Lauren. I think we see the category as struggling as we're comping Omicron, and it's a discretionary category. When you're making a decision about $15, $20 vitamins. And as you saw in my campaign or regular grocery bills up $400 consumers are stepping back from the category. So good news, our supply rates are improving. Category is declining slightly. We're waiting to see what happens now as we get past the Omicron comp, how it looks. But we're going to be in a position to meet consumer demand as we get into the back half of Q1 here.
Lauren Lieberman:
And just a quick follow-up because the outlook range, I mean it's the beginning of the year, it's not just early in the year and giving ourselves a lot of room as you navigate through infinite sense. But I'm curious how much of the year's outlook is actually contingent on what happens with VMS because it's got attractive margins, a wide range of outcomes, right, in terms of where the category settles out. Just curious how important that is the full year outlook.
Barry Bruno:
Yes. What we said in the release is we had three categories that really hurt us last year through brands, where it's got WATERPIK flows and vitamins. And we said three of those together, we expected modest growth in the aggregate in 2020, but it's not going to be pulling the train -- businesses.
Richard Dierker:
In 2022, remember, those three businesses were about a 4% headwind to organic growth. In the quarter, they were as well, right? We had 0.4% organic, but we would have been at 4.5%, if not for those businesses. And we said for the full year, that's going to true as well, 4% headwind. Just the absence of that headwind, they're flattish to slightly positive next year.
Matthew Farrell:
Okay. Olivia, your hand up before.
Olivia Cheang:
Thank you. My question is around the cadence of margins because, obviously, you're starting the year at a lower point. But you said that gross margin would be up in Q1. So could you talk a little bit about what's embedded in the outlook as you progress through the year? Because expect that SG&A is up pretty considerably in Q1. Is that advertising? Or is there other expenses that we should be mindful of? And what happens as year progresses? Thank you.
Matthew Farrell:
Okay, Rick, do you trust me to handle this one,
Richard Dierker:
Do you want me to handle that? To give you something. Gross margin is like we said, stairs up through the year. Part of that is the mix headwind in the front part of the year that we just experienced in the back half of this year because of the discretionary businesses like WATERPIK, Vitamins typically have good gross margins. Other part of it is as our fill rates recover, right? I think you saw a slide that Barry had up there showing 93% fill rates in the first half, 97% fill rates in the back half. So as you have fewer truckloads as you have fewer fines from retailers, all those things up gross margin as your supply improves. SG&A, we haven't really got into the quarterly SG&A. SG&A is higher in Q1, and part of that we put in the release was just timing of equity grants as well.
Mark Astrachan:
Okay. Mark Astrachan at Stifel. Two related questions. So one, M&A, which is a stronger contributor, I think, than many expected in the fourth quarter. What drove that? And then how do we think about the contribution from M&A for '23 relative to what you had said about HERO?
Matthew Farrell:
Yes. Well, we had a really strong quarter -- new acquisition HERO. It actually exceeded expectations. I think this consumer is driving that. And we also had the opportunity to spend more in marketing in the fourth quarter for Hero after we bought the business that came in, in October. But yes, as far as 2023, I would say, yes, it's a little stronger than we expected when we first bought it. So that's going to help us. And you can see our range -- the gap between reported, which is on average 6% and 3%, which is organic. Most of that is the payroll business.
Richard Dierker:
And just to give you a couple of numbers. We will end the year for HERO in 2022, around $180 million, we said when we bought it, it would be a 15% grower in 2023. You roll that forward and that means it's about 3%, and you're going to take the Q4 of 2022 out of the comp, but it's about a 3% tailwind for 2023.
Mark Astrachan :
And on the EBIT line, I mean, I know what you said about interest expense. So what about from contribution there given the higher revenue, same sort of flow through?
Richard Dierker:
Well, we're investing more marketing and I'll let Barry talk to it a little bit, but we are -- as we expand distribution, we're going to spend more marketing for national campaigns, right? So it is a virtuous cycle for HERO.
Barry Bruno:
That we've never had a national campaign before because they weren't in national distribution, right? And like seem obvious. But we're getting excited about launching the first campaign to tell people all about acne patches because they still don't even realize what they are in many cases, household penetration versus total acne care lags by 10 times, 20 times, so that form we're going to educate about as the category leader, we benefit from that. So that's all new as we're building distribution at the same time. So I think it's a pretty exciting hero story. We've kept the whole Hero team with us, by the way. They're a great strong team, and they're leading that business today. So excited about here going forward.
Matthew Farrell:
Okay. Jonathan over to you.
Jonathan Feeney:
I'll start. Jon Feeney at Consumer Edge. You mentioned, Matt, a lot of CPG companies talking about elasticities are better, let's say, but yet everybody's get gross margin headwinds. And I wonder the data seems to say that consumers are quite receptive and you get retailers in November, December to how hard things are event one that was talking to food companies about why they need to lower prices. So could you give us a little more -- shed a bit more light, maybe unlike that pricing process where -- I mean, if -- why wouldn't you just price in some of these categories until you got the elasticity you were looking for and optimize the profit pool that way?
Matthew Farrell:
Yes. Well, I'm sure you know the way it works is in order to raise price, you have to have a cost story. And without the cost story, you don't get the price. And the retailers have all the data about what's going on in the marketplace with respect to commodities, transportation, et cetera. So it's -- it is a negotiation about, hey, this is what we're seeing on the cost side. We need this price increase and then there's a debate. -- and Paul lives this every day. You can give Paul the mic and he can share it a little bit with you. But yes, that is it around the world with all the retailers is. You can only go as far as you can justify with cost.
Paul Wood:
Yes. I'd simplify it as transparency, the retailers expect you to be transparent with them to that cost story that he said. I think we've been extremely successful in being transparent. That develops a trust. So when we do come in and share a transparent story and timing is important, too. Retailers have financial demands and controls and different things. And I think we've been very good at being showing them where the world is moving, where we expect -- so we have these conversations. They're not surprises. So trust transparency and timing, I would say, has been our secret sauce. And while it may seem a cliche and everyone should do it. I think that's what's allowed us to experience the elasticities we have and make the choices we have as well.
Anna Lizzul:
Hi, thank you. Anna Lizzul with Bank of America. I was wondering if we could go back to the conversation around marketing investment. Just wondering if you can talk a little bit more about how you're planning to allocate this increased investment between your legacy brands and maybe some of the more recent acquisitions? And then just in terms of acquisitions, how are you thinking about maybe the personal care side versus discretionary just given the success of some of your more recent acquisitions like HERO versus some which maybe have been less successful in the past? Thanks.
Matthew Farrell:
Yes. I'll let Barry comment on the marketing. With respect to acquisitions, we only hire one person in our entire acquisition, M&A department, which is very church and Dwight like. So we're not have a dozen people that are studying categories saying, wouldn't it be wonderful to be in this category. Yes, it might be, but you can only buy what's for sale. So anything that's for sale, particularly in the U.S., that's consumer products, we are aware of and you know what our acquisition criteria is as well. And we've -- even in the last six months, there's three acquisitions that we diligence that we passed on, had good economics, but they just didn't -- we didn't think they had good long-term potential for the company. But because we're able to make so many different products, we're in so many different categories, we can liquid in a bottle. We can put powder in a box. We put anything in a tube. We know how to make lots of things. So consequently, we can throw a pretty wide net as far as things that we might be able to take on as a company. But I'll dish it over to, Barry.
Barry Bruno:
Sure. Yes, we've got a lot of brands in our portfolio. We've got a classic brand classification approach we take, and it won't surprise you their seed and there's grow and they're sustaining milk, 80% of the incremental dollars that we're putting in is going against those seed and grow brands. It won't surprise you if I say a seed brand as a hero is a thorough breadth we're reporting kind of gasoline or maybe see is better to say putting water on them, maybe gasoline is a bad example. But that's where the spend is going. We make hard choices about it. We'd always like to spend more, but those -- in our brand classification, we know where we want to put those dollars and that's how we allocate it. So I won't get into those specific brands here, but that's how we approach it. When you've got 14 power brands, you're going to make hard choices, but we know where to put those dollars to work. We think HERO is certainly one of them.
Matthew Farrell:
Okay. Okay. Let's move to another table. Thank you, guys.
Filippo Falorni:
Some of your competitors have talked about retailers reducing their inventory levels. I wonder if you guys have seen any impact in your business and particularly what categories you see most of the impact.
Matthew Farrell:
Yes. Okay. Well, Barry and Paul will deal with this every day. But I can tell you, in the fourth quarter, we had a major e-retailer significantly reduced their inventories and their days of supply. So that was a hit with respect to the fourth quarter. We did see a lot of that pullback happen midyear in 2022, but more recently, it was more retailers, but I'll let Paul and Barry comment on that. Take it away.
Paul Wood:
Yes. By and large, we're back to a ship to consumption model. I'd say the retailers -- some may have their other challenges within their own network. They want to ship more product, but they may have constraints at their DCs or getting it out of their own DCs to their stores. But by and large, it's a ship to consumption. You guys or in stores across the country, you see what I see. We need more inventory on the shelves. It's just a matter of catching up. But I do not feel like what Matt described last year, is anywhere or the other side of that book shelf. And we want to get back -- they want to get back at just getting that product through their warehouse and through their network, but very small.
Barry Bruno:
It was really in Q3 and Q4, though, for sure. We felt it.
Christopher Carey :
Chris Carey, Wells Fargo. So from a ship to consumption standpoint, we've continued to see scanner trends, which are a lot stronger than your underlying results, right? So even in this quarter, there might have been a 10-point gap between what you did in personal care delivery versus what we can see in scanner. And so. Are we starting to get to the point where non-e tailer, so large e-retailer, that is going to remain noisy, but are you getting back to a shift to consumption in your core brick-and-mortar retailers because, again, we're seeing strong results in personal care consumption than what you're actually reporting, right? And it's making it a lot harder to actually call quarters and understand what the underlying trend here is, right? So if you're back to ship to consumption, that would seem to be a positive development. But I guess what I'm hearing is actually that inventory will remain volatile in the front half of the year. So I'm just trying to square the.
Richard Dierker:
Chris, you're -- the major difference between what you guys can see in Nielsen or IRI versus what's actually happening and on the personal care side is really what's happened in the discretionary business. Like the WATERPIK coverage that you don't see, I remember the universe is this small or your view through Nielsen or IRI on the WATERPIK business. Your view is largely a bit smaller for the FLAWLESS business as well. I think those two things are a big part of the disconnect. But take a step back, a lot of the portfolio is growing consumption really well. I think as you see Hero add to distribution and other retailers, you're going to see that, that gets picked up correctly. It just has to get scaled up to a greater degree. Anything you guys would add?
Paul Wood:
Yes, I was going to answer if you had funded to be first. I would say the syndicated piece does matter, right? A lot of the personal care brands and what those retailers are, what you can see versus what we see. And it's not an excuse, that's just kind of where the business is and some of those just tracked the way that you guys are seeing it in the system. So I think Rick hit it.
Christopher Carey:
And just related, if I could, but the supply chain improvement is the inventory improvement and the shift of consumption. We've seen promotions come back up, specifically on your laundry business. Was that an impact on price mix in the quarter? And can you just describe that promotional activity, whether -- it certainly looks like it was more offensive as supply came back, you promoted behind laundry. But am I reading that situation wrong? And just again, any impact on the quarter, would be helpful.
Matthew Farrell:
Yes. Let me give you some help with sold on deal for the categories that generally have lots of promotion. And then Rick or Barry or Paul can chime in. So if you look at the liquid laundry detergent, okay, Q2 versus Q4 you'd see that the sold under was 31% in Q2. It's 33% in Q4 for liquid laundry detergent. If you look at unit dose, it was 28% sold on deal in Q2, and it's 33% in Q4. So it's 500 basis points move. And then the other category that's a lot of promotion is litter. So litter was 11.5% sold on deal in Q2, and it's 14% in in Q4. So you've seen a move up. Now historically, liquid laundry detergent is kind of mid-30s sold on deal. Litter, however, is still low. It's typically high teens. So things have heated up a little bit in the last couple of quarters, but it hasn't gone to the point where it's a rocket ship or it's a big spike. It's sort of gradual. And as we look ahead to 2023. I would say our sold on deal were probably similar to what we did in Q4 evenly throughout the year. So if anybody wants to chime in, you can.
Richard Dierker:
I would also say year-over-year, yes, it's a drag because we're lapping a period where we didn't really have as much promotion. Fill levels were low. And so now as we get back to normal levels of promotion, is it a year-over- year drag, yes. Is it offset is off base from what our historical levels have been now.
Barry Bruno:
But supply allows us to get back to advertising and trade that are at normative levels, I would say, right? We're not wildly off where we've been historically, but that allowed us to in Q4 get back to normative levels.
Matthew Farrell:
Okay. All right. Finally, this side of the room. Coming to life.
Unidentified Analyst :
I'll take a second shot on M&A. And I think that some of it was in the earlier question was if perhaps you're thinking about discretionary differently in the context of future M&A. It does feel like when you think about something like ZICAM where you bought a cold remedy company at a time where nobody was getting cold. But it also sounds like a lot of discretionary assets that you might be looking at are also equivalently struggling forgetting about what's in your business right now. So can you maybe just talk about how you're thinking about M&A in terms of is discretionary still on the table? Or has this recent experience maybe changed your mind about discretionary as part of your...
Matthew Farrell:
Yes. Well, let's go back to ZICAM for a minute. And we bought ZICAM has a brand, a very strong brand equity. And we renew we were buying it in the middle of COVID. We thought long term, this is a business that has opportunity to grow. And the opportunity with respect to ZICAM is similar to a brand like Emergency which is not episodic now and its sort of an everyday brand that many consumers use. That's the opportunity for ZICAM long term is converted -- also is having ZICAM in a gummy form. You got to keep in mind, we were in supplements with Vitafusion. So it made a lot of sense for us to add on to that as I can. So just to give a little bit of context. Now as far as discretionary versus nondiscretionary, yes, a recent experience does influence our attitude going forward. And certainly, if you're going to buy a discretionary brand, -- the question is going to be how resilient is going to be the downturns in the marketplace because, obviously, with -- certainly with respect to vitamins, FLAWLESS and WATERPIK. The economy did affect the performance of those brands over the past year. So it does influence that. It doesn't mean that we're -- it's hard and fast. We're going to extrude them. But I will tell you the devices you can put it next through going forward. Steve?
Stephen Powers:
Yes. So Steve Powers from Deutsche Bank. So I wanted to go back to pricing, a two-part question. The first one is just pricing in the quarter relative to what we're seeing in scan data. Pricing came in light. So I don't know how much of that is the promotion, how much of that is some of the mix that we don't see. But just you can bridge that gap would be helpful. And then as you go forward, as for as much pricing as you have taken and are taking, your pricing net of cost inflation is still has not cut up and it's not expected to catch up in your gross margin bridge. All your gross margin is productivity and fill rates and mix, which is great. a lot more emphasis on volume resumption in your messaging and value. So just philosophically, how you're thinking about that? And I guess, a little bit to John Feeney's question about just why not price a bit more, if you last this is your favorable to close that price versus cost inflation gap.
Matthew Farrell:
Yes, I'll start, and I'll dish it to Rick. So as far as the fourth quarter goes, certainly, mix had an impact as we talked about earlier with respect to WATERPIK and vitamins and flows year-over-year -- promotions, which we went through also since that's kind of been heating up Q2, 3, 4. It's gradual, but it still had an impact in the fourth quarter. But I would say the two factors would be mix, number one and number two was heat up and sold on deal as far as the trend with respect to price mix.
Richard Dierker:
Yes. And as for 2023, if you look at the components in the gross margin bridge, they're all switched together. But I'll tell you, by the end of 2023, we do think that we've priced the dollars on inflation, okay? What you're seeing there is negative mix, again from the first half of the year on the flawless WATERPIK vitamin businesses. We talked last quarter as an example of -- in WATERPIK units were flattish to down slightly, but everyone was trading down to lower-priced units. That's where it shows up on the gross margin bridge is a headwind. But overall, we feel really good about our pricing and what we've done. And if you remember, rewind the clock a little bit. We were the first to go out with laundry pricing. We're not a leader in that category. We were the first to go out in litter pricing because we knew it wasn't if, but just when. And so we had the call story. We had the justification and we moved. And so we feel really good about our pricing. It's a core competency in the company now. I would say about seven years ago, we started a pricing department, and we have people that all they do every day just look at pricing and where we should be and what we should do. And so we have all these plans in place, and we've had a successful selling at retail because we have transparency, and we have the facts to back it up.
Matthew Farrell:
And so we're not timid about raising prices, as you know Steve, as you just heard the what the history was with respect to when we've raised price. But we also have to be cognizant of what's going on in the category, the category dynamics and our price gaps with our competition. So I think -- I mean you and John are beaten on the same topic, but we've taken it as we think as far as we can at the moment with that because we do need cost justification to go few further. Okay. Andre.
Andrea Teixeira :
Just Andrea Teixeira from JPMorgan. Just to squeeze in to Steve's question on the pricing. And also the volume side, I guess you had a big impact on the fourth quarter and the full year, 4% for those of 20% of your businesses that were down. So I'm thinking as we think into the first half of this year, right, you're calling for a decline in volumes. Is that mostly on that or you're adding on a bit of elasticity in the first half of the year? It seems as if it's opposite like the existing -- the other 80% is going to grow volumes.
Richard Dierker:
Yes. I would say it's more of the same what we just experienced in Q4. All right? The 80% of the business is doing well. Volumes are up, and it's really the drag from those other businesses that we said were going to be choppy for the first six months of 2023.
Matthew Farrell:
We've got a mic on the side of the room.
Peter Grom:
Peter Grom, UBS. So Rick, you showed the slide talking about gross margin performance over time? And then recognizing you're expecting to have a nice bounce back year here in '23. You're still kind of 200 basis points or so below kind of the 2019, 2020 gross margins. And I don't want to sit here and asking question for 2024 guidance in February of 2023. But you spoke to multiyear of opportunity on gross margin expansion. So I guess how big of a priority is that in terms of getting back to that level over time? And as you think about the cadence of the year and kind of look forward here, like how quickly can you get back to 45% gross margin.
Richard Dierker:
Yes. That's a great question. Number 1 priority in the company is always to grow our brands, right, have brands consumers love, grow share over time in good categories. The number two priority is probably gross margin. Gross margin expansion leads to EBITDA expansion leads to cash flow, right? We're known for cash flow generation. And I would say, two things really help give us confidence over the next few years. If you look back at our history, we normally have about $50 million of inflation. We haven't had $50 million inflation, it feels like for a decade. It's only been three to four years, but it feels like so long. $290 million of inflation in 2021, $250 million in 2022. We're calling $125 million in 2023. That is not normal, right? We're going to return to the days of normalized inflation. And meanwhile, our productivity program is alive and well, even stronger than it's ever been. So as that -- you saw in the bridge, I think that was closer to 100 plus basis points. We target closer to 2% on productivity. So if that equation normalizes, I think that's a great way we're going to have gross margin expansion. And then number two, as our businesses like THERABREATH and like HERO continue to grow and expand globally, that's going to be a great tailwind too.
Matthew Farrell:
Yes. Just some math. I think the -- our gross margin just a few years back, pre-COVID, 45%. It's 41.9% in 2022 recalling 100, 120 basis points improvement. So pick the midpoint, so you go 41.9%, 43% in 2023. And then I used to dish it over to Rick Spann for a minute. By the way, Matt Duffy is here today. He's one of the on people that drives are good to great program, and we target 2% of sales for cost savings annual. It's $100 million. That's a big number. It's a huge effort to make that happen, but that's what it works referring to week we're able to sustain that going forward. And any kind of help from commodities and input costs, we'll be able to return to expand gross margin in the future. But Rick, anything to add about the target-rich environment. You've all seen Top Gun.
Rick Spann :
Sure. Four years ago, we made a conscious effort to increase our focus on our -- good to -- great program, our productivity program. We brought Matt Duffy on who's in the room, as Matt said, to lead the program. And it was a push in the beginning. We couldn't get a lot of traction in the company. It's now part of our culture. We have marketing leaders asking us what else we can do to drive cost savings. We have the R&D community focusing on it. We've created a value engineering team whose sole focus is to break down our products and figure out more effective ways to go to market with those products from a cost standpoint. So it really is part of the culture now it's driving much bigger savings than it was four years ago.
Matthew Farrell:
Yes. As far as call-outs, I neglected to point out that our entire M&A department is actually here on the stage. So if you want to talk to him after Class, please do. All right. Any other questions, no, I guess that concludes it today. I was so happy we were able to do this in person this year and look forward to seeing everybody next year. Thank you.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2022 Earnings Conference Call. Before we begin, I have been asked to remind you that on today's call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew Farrell:
Okay. Thank you, operator. Good morning, everyone. Thanks for joining us today. We've got lots to talk about. I'm going to begin with a review of Q3 results. Then I'll turn the call over to Rick Dierker, our CFO. And when Rick is done, we'll open the call for questions. First off, I'll say, we revised our full year revenue outlook in early September, and we're tracking to hit 3%, which was the midpoint of our 2% to 4% range at that time. In Q3, reported revenue was up 0.4%, and that exceeded our expectation of minus 1%. As you read in the release, while the majority of our brands are performing well. We have 3 businesses that are coloring our results this year. And those are WATERPIK, our vitamin business, and FLAWLESS. And those businesses account for -- accounted for a 6% sales headwind in Q3. Adjusted EPS was $0.76. Now this was $0.11 higher than our EPS outlook, driven by higher international sales, lower SG&A and timing of marketing spend. The U.S. portfolio grew consumption in 11 of 17 categories. The trade down to value laundry detergent continued as ARM & HAMMER liquid detergent achieved an all-time high market share of 14.3%. The ARM & HAMMER clumping litter, BATISTE dry shampoo and THERABREATH mouthwash also achieved all-time high market shares. TROJAN condoms returned to share growth and OXICLEAN stain fighters and ARM & HAMMER baking soda delivered double-digit consumption growth. The strong performance of these businesses is offsetting the impact of the discretionary businesses and vitamins on reported sales. In Q3, our most discretionary brands, WATERPIK and FLAWLESS, which account for approximately 10% of our global sales were impacted by lower customer spending. Similarly, the gummy vitamin category, in which our VITAFUSION brand competes, was impacted by a decline in consumption as fewer households purchased vitamins and supplements and we were also lapping the COVID Delta variant in the prior year quarter. In Q3, online sales as a percentage of total sales was 15%, and we continue to expect online sales for the full year to be above 15%. Now I'm going to comment on each business. First up is the U.S. U.S. consumer, which had 1.7% organic sales decline. Looking at market share, 7 of our 14 power brands held or gained share. Looking ahead, we expect even further improvement in our market share positions in Q4 as we expect our highest fill rates of the year and our highest quarterly promotional and marketing spend. I want to look at a few of the important categories in the U.S., and I want to start with laundry. The trade down to value detergent which began in Q2 continued in Q3. During Q3, the liquid laundry category grew 3.1%. Now if we break that down, value laundry detergent grew 9%, premium declined 3%. ARM & HAMMER unit dose also benefited from the trade down. Our ARM & HAMMER pods grew consumption by 25% in the quarter compared to unit dose category growth of 4.5%. With more consumers migrating to ARM & HAMMER, the long-term benefit to the ARM & HAMMER brand similar to the last recession. In litter, the category grew 11%, while ARM & HAMMER litter grew 14%, so we gained share in the quarter. Both our black box, which is premium, and our yellow box, which is value, had double-digit consumption growth in Q3. In stain fighters, OXICLEAN gained share as consumption was up 10%, while the category grew 7%. The dry shampoo category was up 18% in Q3, driven by BATISTE consumption, which was up 37%, and we now enjoy a 46% market share in dry shampoo. The condom category was up 3.5% in Q3, while TROJAN consumption was up 4.5%. So again, we gained 60 basis points of market share, thanks to our new TROJAN BARESKIN RAW condom and the success of more targeted marketing. Our most recent acquisitions are performing well. THERABREATH, which we acquired in December of 2021, had a great quarter with 46% consumption growth. THERABREATH grew share of 4.3 points to 17.8% of the alcohol-free mouthwash category. THERABREATH is the #2 nonalcohol mouthwash and the clear #4 brand in total mouthwash. THERABREATH is expected to be a long-term grower for Church & Dwight in the future. ZICAM also delivered strong results this quarter. You may recall, we acquired ZICAM in December of 2020. ZICAM is the #1 brand in the cold shortening segment with a 76% share in Q3. Now looking ahead to Q4, the regular flu season in the U.S. is projected to be far more severe than recent years. And as a reminder, approximately 40% of ZICAM consumption happens in Q4. We closed on our latest acquisition, Hero, in mid-October. Now while we did that own Hero in Q3, the brand performed extremely well, growing consumption 56% and gaining 3.6 share points to achieve a 14% market share in the total acne treatments category. There's a great deal of excitement here about this business as we look ahead to 2023 and longer term. All right. Next up is International. Our international business delivered organic growth of 3.2% in Q3, primarily driven by the international subsidiaries, which posted strong growth in the quarter. On the other hand, our Global Markets Group has been impacted by weakening demand in China due to lockdowns, and we expect this to continue in Q4. Finally, Specialty Products. Our Specialty Products business delivered 1% organic growth in the quarter. But keep in mind that the 1% organic growth is on top of 18.5% organic growth in Q3 2021. Now I want to spend a couple of minutes discussing our 2 discretionary brands, WATERPIK and FLAWLESS, which have longer purchase cycles. And after that, I'll talk about the vitamin business. First, WATERPIK. So WATERPIK is the #1 brand in water flossers. We continue to see lower dollar consumption for water flossers in the U.S. However, WATERPIK unit volumes are actually positive both in Q3 and year-to-date as consumers trade down to lower-priced cordless models. If we look back at 2021 and 2020, the consumer was healthier and a good portion of our growth came from our super premium products like Sonic-Fusion. In 2022, the decline in our flosser sales is driven by trade down and inventory reductions by retailers. Shipments for full year 2022 are expected to decline approximately 20% as retailers reset their inventories and product mix. We continue to invest in demand-driving activities for WATERPIK, such as Lunch & Learns with dentists and hygienists to drive household penetration of flossers. And in 2023, next year, we expect to return to pre-pandemic levels for Lunch & Learns. Now remember, WATERPIK is the Kleenex of water flossers and 9 out of 10 dentists recommend the product by its brand name. This is extremely important as 60% of consumer purchases are driven by a recommendation from a dental professional. It's fair to say that gum health is not going away and still only 16% of the U.S. population flosses every day. Now looking back, WATERPIK averaged high single-digit top line growth from 2017 when we acquired the business through 2021. So we're taking a big step back in 2022, but we're confident that the long-term growth prospects for WATERPIK are sound. Now the other discretionary brand we have is FLAWLESS, which is the #1 brand in women's health hair removal. We're experiencing lower consumption in this category which resulted in higher inventories at retail. Our share has been further hurt by the delay in launching new products caused by the China lockdowns at our supplier. After the conclusion of a 30-month earn-out period, which ended in 2021, our marketing team took over the front end of the business and has been narrowing the product assortment to the winners. So if you're familiar with the brand, that's Face, Brow, Mani and Pedi. And we're also shifting the focus from older consumers to digital targeting of younger consumers in the beauty space. Now we believe these changes will have a positive impact on the long-term prospects for the business. Now finally, over in VMS, we have the #1 adult gummy vitamin. Category consumption is being impacted as temporary consumers who were interested in prevention during COVID times have exited the category. Beyond category dynamics, the VITAFUSION brand has also lost some share due to our lower fill rates, particularly earlier in the year. It's clear that fewer households are purchasing vitamins and supplements post COVID, and the category is being impacted by the recession. So here are some stats. For the last 3 quarters, the category growth rate has been plus 10% in Q1, plus 5% in Q2, and most recently minus 8% in Q3. Now the minus 8% compares to a plus 33% increase in the category in Q3 2021. And there is some good news here. In the first few weeks of October, the rate of category decline has moderated to minus 4%. And longer term, the transition from pills and capsules to gummy vitamins gives us confidence in the long-term appeal of the gummy category. And I'll conclude with a few takeaways that I'd like to leave you with. The majority of our business is strong. We believe the 3 brands that are coloring our numbers have good, long-term prospects. Case fill is now over 90% and improving. We've ramped up our marketing and trade promotion investment in the second half, especially in Q4, and we have confidence in our Q4 outlook. Now I'm going to turn it over to Rick to give you more details on Q3.
Richard Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. Third quarter EPS was $0.76, down 5% to prior year. The $0.76 was better than our $0.65 outlook primarily due to higher sales, lower SG&A expense and timing of marketing spend. Reported revenue was up 0.4%, including a 1% drag from currency. Revenue was higher than our outlook of minus 1%. Organic sales declined 0.7% as volume was down 8.5%, partially offset by positive pricing of 7.8%. Matt reviewed the top line for the segments, so I will go right to gross margin for the company. Our third quarter gross margin was 41.7%, a 250 basis point decrease from a year ago. Let me walk you through the Q3 bridge. Gross margin was impacted by 580 basis points of higher manufacturing costs, primarily related to commodity inflation, distribution and labor. These costs were offset by a positive 190 basis point impact, largely from pricing; positive 20 basis points from acquisitions and a positive 120 basis points from productivity. Moving to marketing. Marketing was down $20 million year-over-year, although this was a significant increase of $40 million sequentially from our first half 2022 levels of 8% of sales, as our fill rates have improved. Fill rates in Q3 were 91%, and we expect further improvement in Q4. Marketing expense as a percentage of net sales was 10.7% in the quarter. We expect continued increase in marketing spend in Q4 to approximately 13% of net sales. For SG&A, Q3 adjusted SG&A decreased 30 basis points year-over-year. Other expense all-in was $19.4 million, a $7.3 million increase resulting from higher average outstanding debt levels and higher interest rates. And for income tax, our effective rate for the quarter was 20.2% compared to 20.4% a year ago. And now to cash. For the first 9 months of 2022, cash from operating activities decreased $119.5 million to $534 million due primarily to higher inventory levels from WATERPIK, FLAWLESS and vitamin. We expect inventory levels to come down over the next 12 months. And as of September 30, cash on hand was $438 million. Looking ahead to Q4, we expect reported sales growth of approximately 2%, organic sales decline of approximately 1% and gross margin contraction. Adjusted EPS is expected to be $0.58 to $0.62 per share, a 3% to 9% decrease from last year's adjusted Q4 EPS. This decline is primarily due to significantly higher quarterly tax rate of 25% versus an unusually low tax rate in the prior year of 3.7%, which was largely due to a high number of stock option exercises a year ago. Turning to the full year, we expect the full year outlook for reported sales growth to be approximately 3%, the midpoint of our previously 2% to 4% range. We expect organic sales growth to be approximately 1%. The strong consumption across most of our businesses in 2022 has offset the slowdown in discretionary brands, as Matt talked about. We now expect full year adjusted EPS to be $2.93 to $2.97, a decline of 2% to 3% compared to 2021. The range is influenced by the extent of margin mix within the portfolio. We continue to expect the full year tax rate to be 23%. And we now expect cash from operations for the full year to be approximately $800 million. And our full year CapEx plan is now approximately $170 million as we continue to expand manufacturing capacity in anticipation of future growth in laundry and litter. In closing, we continue to perform in a volatile environment. We expect further market share gains in Q4 as we invest in our brands and our supply chain fill levels continue to improve. And with that, Matt and I would be happy to take any questions.
Operator:
[Operator Instructions]. Our first question comes from the line of Dara Mohsenian of Morgan Stanley.
Dara Mohsenian:
First, just a detailed question. Can you just be a bit more explicit on what changed in the earnings guidance for this year post the early September update? I know there's year-over-year tax rate pressure in Q4, but I think that was known. So just curious on what's changed. And then second, just on the vitamin side. You guys have articulated that the business is suffering from tough comps versus COVID variance last year, that makes sense. As you think about the business longer term, some of the people that were brought in during COVID, who maybe aren't as loyal to the category, is there sort of risk that this weakness lingers and perhaps they're more susceptible to pullback in consumer spending and won't be as loyal to the category from these sort of on-the-fence users who were brought in during COVID? So just any thoughts on vitamins as you look out more to next year.
Richard Dierker:
Yes. Dara, it's Rick. I'll take the margin mix, and Matt will take the vitamin question. So really, the change in the outlook is pretty straightforward. It is -- we didn't change the revenue outlook. We're still the midpoint, the 3% number. The mix to get there has been a little bit different though. The businesses like FLAWLESS and WATERPIK and vitamins have come down and the rest of the household portfolio has gone up. And so that's created a mix pressure. Matt also talked about how there's a trade down for WATERPIK going from the higher-priced units to the lower-priced units, that's also caused a mix issue on a profit basis and that's impacted earnings.
Matthew Farrell:
Yes. With respect to vitamins, as you heard in my opening remarks, we've lost some share due to fill rates. So we had lost some consumers to brands earlier in the year. So we got to win them back. And there's definitely fewer households purchasing. Your question is, , is can we call the bottom? And do we know that all the consumers who are leaving the category have left? Obviously, not knowable. I will say that the coming flu season actually should bolster the VMS category, just beyond COVID because we haven't had a weaker flu season for a few years. But we -- given it's been many quarters now, several quarters since the end of COVID, we do think things are starting to bottom out. As I mentioned, since we saw that in the fourth quarter that, at least early in the fourth quarter, the decline year-over-year is reduced to 4% where it was 8% in the previous quarter. So it's possible that we could be hitting an inflection point where the category may flatten out and then start to grow.
Operator:
Our next question comes from the line of Chris Carey of Wells Fargo.
Christopher Carey:
I'm trying to determine how much of WATERPIK, FLAWLESS, Vitamin pressure impacted your consumer domestic versus your international segment. You've previously given some perspective on geographic mix of these businesses. I wonder if you can update us on the U.S. versus non-U.S. exposure today or how things look today for those businesses. And then just connected to that, do you have a sense of what your organic sales growth would have been in your consumer domestic and international businesses, assuming that these frequencies were neutral growth. Obviously, you gave the 6% headwind, which is quite helpful. I'm wondering how that looks out between your reporting regions.
Matthew Farrell:
Yes. I'll just comment that, as you know, WATERPIK is a global business, so it affects both international and U.S. U.S. being the lion's share of the business. And U.S., is even more -- FLAWLESS even more skewed towards the U.S. So if -- I don't have those numbers for you. But I think it's fair to say that 6% is probably somewhat equally split for WATERPIK as far as U.S. versus international and more skewed towards the U.S. for FLAWLESS.
Richard Dierker:
Yes. And I would only add to that, that we tried to give you a little bit more visibility and granularity into it. But if we were flat for the quarter on net sales, we said those 3 businesses were about a 6% headwind. And as Matt said, our divisions are usually 80-20 split, but WATERPIK is probably more 50-50. But I don't think we'll get any more granularity, but we had a 6% headwind in the quarter.
Matthew Farrell:
Yes. And Chris, the reason we called that out in the release on the call this morning is because we want to put a ring fence around where our problems are. We got 80% of the business that's really clicking. And we have 3 businesses, we like them on a long-term basis, but certainly hurt us in an environment where you have a weakening consumer, weakening economy.
Christopher Carey:
That's really helpful. If I could just follow up quickly and then get back in the queue. Just as it pertains to when the headwinds came together for these businesses, and as such, when you could potentially start lapping those headwinds, is it reasonable to just look at your personal care business and what the growth started to come off? And then can you just confirm whether you're seeing any sequential worsening or you expect stabilization and this is really just about getting beyond tough comps.
Matthew Farrell:
Yes. I'm sure a lot of people have questions about 2023, but what we can say about that 10% of the business WATERPIK and FLAWLESS is that next couple of quarters, we do expect to be choppy, meaning Q1 and Q2 of next year, just looking at year-over-year comps, et cetera. But we think after that, things are going to even out. .
Richard Dierker:
Yes. And then on the Vitamin side, we think that, as Matt said in his prepared remarks, that we're starting to see the minus 8% to minus 4% just because of the Delta variant year-over-year. And we're seeing that start to inflect in a good pattern, so that's about the color we'd give you.
Operator:
Our next question comes from the line of Kaumil Gajrawala of Credit Suisse.
Kaumil Gajrawala:
Can you maybe talk a little bit about -- and you alluded to some of this, but how are you balancing between how much to advertise versus how much CapEx to put it on the vitamin side versus this uncertainty of demand? Because it sounds like there's a fill rate problem, but there's a demand problem and there's incremental CapEx and advertising going into it. So how are you managing these pieces?
Richard Dierker:
I'll start with CapEx and then maybe Matt can end up on the consumer. So -- and I'll talk about demand a little bit, too. So on CapEx, for example, we had said for 2023, we're going to have about $300 million of CapEx, a step-up, and that was laundries, litter and vitamins to recall. We put a pause on the vitamin CapEx. And so that new number for 2023 will be probably between $250 million and $270 million. We'll finalize that when we give our full 2023 outlook. So that's on the CapEx side.
Matthew Farrell:
Yes. And you had a question about marketing. If you look back over the last few quarters, just kind of round numbers, Q1 and Q2, we had 8% marketing as a percentage of sales. And why? Because we had lower fill rates. So that was prudent not to be spending at a higher rate. And that amped up in Q3 where it's 10.7%. And you can -- you see we're calling 13% in Q4. And then I'd say next year -- so on a full year basis, this year, we're probably around 10%. But we do expect next year to build on that. So that will move to a higher number. As fill rates become more normal, the marketing spend will also return to a normal rate.
Richard Dierker:
And on Vitamins, I would just add, I think it's really key to understand when we're talking about the category, right? And yes, the category was down 8% in 2022, but it was up 33% in 2021. And that's what Matt had in his comments. So on a stacked basis, it's up 25%. So it's not like the category is cratering, I think it's just coming back in line with a super high growth relative to the pre-COVID levels.
Matthew Farrell:
Yes. In fact, if you look at the stack rate for Q2, it'd be similar to Q3.
Kaumil Gajrawala:
Okay. Great. And then on laundry, was any of the strength linked to your ability to supply versus the competition? We've obviously heard of some shortages at some of your competitors. I'm just wondering, is it indeed trading down? Or is it perhaps that you have better supply at the moment than some others?
Matthew Farrell:
No, I don't think supply would be a very big factor here. I think this is entirely driven by the economy and the consumer. And we've seen this before many, many years ago during the great recession. So we're seeing it in liquid laundry detergent. We're seeing it in the pods. And one we didn't talk about is Scent Boosters, where Scent Boosters the category was flat, but we were up 3% or 4%. So everywhere where we have the value, and I'm sure your comment about supply does not extend to all liquid laundry, pods, Scent Boosters every aspect of laundry, so we're seeing it in so many subcategories within laundry. It's weak concluded. It's real and it will continue.
Operator:
Our next question comes from the line of Stephen Powers of Deutsche Bank.
Stephen Powers:
I guess there's -- as I listened to you, in the third quarter, you had both like demand degradation for sure in FLAWLESS and WATERPIK and Vitamins as well as continued supply constraints across the business and then retailer destocking kind of impacting the total portfolio. As we think about going forward, when are you able to -- when do you see yourself shipping to consumption, whether in the core consumables business or in the businesses that have been the biggest drag?
Richard Dierker:
Yes. Well, that answer is a little bit more complicated. But our fill rates in Q3 were 91%. We expect in Q4 they're going to be closer to 93%, 94%. Remember, historical full numbers were 98%. So we're within spitting distance of that. There's a few key areas that -- largely raw materials that are still holding us back in a couple of key categories. In some cases, it's capacity for international that's being addressed as well. So I think as we exit this year, in most categories, we'll be shipping to consumption.
Matthew Farrell:
Yes. As far as inventory in the channel, Steve, it's -- that's more -- the focus here is more on WATERPIK and FLAWLESS. And that's why we think for the next, say, 6 to 8 months, I think it's going to be choppier for those 2 brands. But we don't have worries about ship to consumption with respect to the rest of the business.
Stephen Powers:
Okay. Okay. And then you talked about marketing into next year. Could you give us an update on whether or not you've layered on any coverage on the cost side of things into '23 at this point? And if so, how much? And I guess just in broad brush strokes, do you want -- also walking away from this call thinking that Evergreen is a table for next year? Or is that too ambitious?
Matthew Farrell:
We have a range for Q4. You're asking us for a commentary on 2023. So there are pluses and minuses when you think about the 2023. So the majority of our business is doing well. Certainly, there's inflation next year. But early days with respect to RFPs, for procurement and input and things like that. We're seeing some things come back, but we won't know really for the next 90 days where all those RFPs turn out. I said we're going to have a few choppy quarters from WATERPIK and FLAWLESS. Laundry is super strong right now. Value is winning. So obviously, we expect that to continue for the next 12 months. Going the other way, we all -- everybody is dealing with higher interest rates and FX, so that's a drag. And then obviously, if we're going to reinflate our marketing spend in 2023, so -- there may be a couple of other pluses or minuses. Rick, anything else you want to throw in there?
Richard Dierker:
Yes. I would just say, as Matt said, higher marketing because we're going to have higher fill rates, so that kind of normalizes -- normalized incentive comp. We're going to have a gross margin tailwind though is what we expect. So a lot of puts and takes. We're not ready to call 2023 yet. We'll do that in 3 more months. I would just say we are having some glimmers of hope on the RFPs and some of the commodities are starting to inflect. But again, we're not going to get into that detail.
Matthew Farrell:
Yes, it's just way too early to call it, Steve.
Stephen Powers:
Okay. And then, Rick, has there been any forward buying and coverage as it relates to commodities for next year? Or are you still in a floating position?
Richard Dierker:
That's a good question. So usually, just for context, right, we are usually about 60% to 70% hedged by now. I said last call, we were approximately 0% hedged. I would tell you today, we're about 25%. We did do some diesel before the run-up as an example. But mostly, we're still not back to historical levels on hedging because we believe those costs will continue to come down.
Matthew Farrell:
Yes. So all those factors, Steve, they're all material one way or the other. So the question is how big are each of them once we get to the end of January when we call 2023.
Operator:
Our next question comes from Nik Modi of RBC.
Sunil Modi:
Just a couple of brand category-level questions. Just on laundry, looking at some of the numerator data, it looks like household penetration is down. And I was just curious on your thoughts around that, what do you think is happening there? And then XTRA in this kind of environment would typically do better than what I'm seeing at least in the scan data. So I just was hoping you could just comment on that. And then I had a question on FLAWLESS.
Matthew Farrell:
Yes. Well, as far as households, losing households, that's -- that's not something that's been a topic for discussion here as far as people -- less people doing wash loads. So I can't go any further on that. As far as XTRA goes, yes, we've been prioritizing ARM & HAMMER over XTRA for the past 18 to 24 months just because of the fill rate issues. That's behind us now. But we are expecting that in 2023, XTRA could clearly be a winner as that's our deep value detergent. And we did see the same phenomenon back in -- during the great recession. So I think that's ahead of us. And you said you had another one too, Nik, on FLAWLESS.
Sunil Modi:
Yes, FLAWLESS, just this kind of euthanizing the brand from the older consumer to the younger consumer. I'm curious 20 years of covering this space, when any time a company does that, there tends to be a lot of disruption in terms of alienating the older consumer base, right, as you try to make the brand younger. I'm just curious if you guys have looked into that or worried about that, have seen that. And could that kind of prolong the recovery of that brand?
Matthew Farrell:
No. I would say that the size of the prize is so great with the younger consumers that we don't think that, that shift is going to be so dramatic and so noticeable that it's going to alienate the older consumer. So I would say no, that's not a worry.
Sunil Modi:
Okay. Great. And then just one more question, Matt, sorry. Colgate earlier today talked about some inventory destocking and some of their categories at brick-and-mortar retail. I'm just curious -- their fill rates obviously have been recovering. I'm just curious if you've seen any of that happening around in the categories you guys operate in.
Richard Dierker:
Nik, it's Rick. I'll take it. Early in the quarter, we talked about that. We gave a bit of guidance in September. And we said part of the reason was actually because of inventory destocking at retail and it wasn't just one category, it was multiple categories. And so that was implicitly already in our minus 1 outlook. And so we saw that early in the quarter. But after we got through that, we didn't really see it any further.
Sunil Modi:
Okay. So it's basically over. That's what I was trying to get at. Excellent.
Operator:
Our next question comes from the line of Kevin Grundy of Jefferies.
Kevin Grundy:
Question for both on the promotional environment and just sort of your expectations there near term. And then as we sort of look out to next year with fill rates normalizing, gross margins still under quite a bit of pressure, a lot of commodity inflation in the P&L, that should start to subside. We're seeing some of that and pricing is start to catch up. And then, of course, I'm asking about the promotional environment and trade support within the context of some of the earlier discussion around trade down in laundry. There seems to be some differences in opinion, I guess, between some of your commentary and one of your key competitors as to what's driving the share loss. But that's all kind of a big wind up. What's your expectation for trade support? And are you anticipating seeing perhaps considerably more with Procter in a better supply position?
Matthew Farrell:
Yes. I can't comment on competitors, so you can appreciate that. But if I look at, take laundry detergent and cat litter, so on the household side of the house, and those are the most promotional areas. So the category sold-on deal for liquid laundry was 32% in Q3. And we were at 26%. And obviously, we have competitors that are higher than that. But that 32% was actually down year-over-year. So I still think that the category spend, the promotional environment, is still lower than it has been historically. And then it's probably worthwhile talking about litter as well. The sold-on deal in litter was 10% in Q3. And that's also historically low as well. Now we were at 13% in Q3, but the 10% and the 13% are still lower than historical levels, which are typically in the high teens level. So it's all ahead of us right now, but I wouldn't say that the environment has been super promotional in Q3, and that could change in Q4 and Q1.
Kevin Grundy:
Got it. Quick follow-up, just on M&A. Any thoughts -- I know the balance sheet is in a good shape, you guys can transact. Maybe just comment on the pipeline. And then in general, just with some of the volatility, and albeit the large majority of the portfolio is performing well, but some of it's not, and given that volatility and some of the focus that it takes from management and the fact that you're integrating Hero, does it give you any pause to potentially transact on something else, even if the balance sheet is in a good place to consummate a deal? So your thoughts there would be helpful, and then I'll pass it on.
Matthew Farrell:
Yes. Well, it's important to remember, when we acquire businesses, go back to THERABREATH, for example. We didn't take a whole lot of employees from THERABREATH. And we already have an oral care business, right? So oral care business handles toothbrushes, toothpaste. It's ORAJEL. So we're already in the category dealing with the same buyers. So that was really a tuck-in. And then when you think about Hero, keep in mind, for Hero, we're hanging on to the 3 founders that are sticking with us for the next few years, and we want to retain all the employees. So we got an intact, high-performing team to run that business. So we don't feel like we're in a position where we can't look at another business. And as you said, the balance sheet is pretty strong. And as far as the pipeline goes, we are always looking at new deals and have even looked at one since the Hero deal closed. So it's not to say we're going to transact, but we're always looking for strong brands and good categories.
Richard Dierker:
And Kevin, it's always a measure of how much complexity the organization can handle at one time, and that has to do with when and how much we're integrating. And the THERABREATH deal, as Matt said, was an easy tuck-in. We're fully integrated from a systems perspective already. Hero, we're going to integrate from a systems perspective by middle of the year. So that's a pretty quick process.
Operator:
Our next question comes from the line of Rupesh Parikh of Oppenheimer & Co.
Rupesh Parikh:
So on the inventory front, inventories were up 22%. Do you guys see any risk of obsolescence or markdowns with higher inventory levels?
Richard Dierker:
Yes. Rupesh, it's Rick. Yes, it's a fair question. I'd say 2 things. One, we expect inventories to get back in line over the next 12 months is what I said in my prepared remarks, right? We've adjusted production levels for some of those long-lead devices we source out of China as an example, like WATERPIK and FLAWLESS. It just takes months to run through that inventory as consumption slowed a bit. But we have taken some inventory reserves, both in Q2 and Q3, whenever we have long-dated products like that. So we feel like we've already recognized some of that.
Rupesh Parikh:
Okay. Great. And then, Rick, on the gross margin, I know you guys called out the mix shift that's a new headwind in Q4. But maybe if you can just walk through some of the puts and takes as you look out for the balance of the year?
Richard Dierker:
Yes. I mean I kind of went through the bridge a little bit in my prepared remarks. I would just probably keep it high level. And I would say our -- previously, in Q4, we had said that was the quarter that we expected to inflect positively finally for gross margin. We've been saying it all year long. And so now we're seeing contraction. I would just say that we think it's going to contract slightly. I think it's going to be much improved sequentially. I think we were down 250 in Q3. We're not going to be down, in our opinion, not near that much in Q4. So tailwinds from that perspective. And that's partly because of comps on commodities, it's partly because Q4 itself in the prior year is a little bit lower baseline. But I mean, there are a couple of puts and takes.
Operator:
Our next question comes from the line of Jason English of Goldman Sachs.
Jason English:
So I guess I want to come back to that question earlier about trying to unpack the impact of the 3 challenged businesses on the U.S. side of things. It looks like it's around $80 million drag. And if we assume 80% of that hit the U.S., which just sounds like that actually may be high given the water back -- WATERPIK [Technical Difficulty]. But either way, if we assume 80% of it, then it equates to about a 14% drag in your U.S. personal care business. Organic sales over there look like they're down around 16%. So even stripping it out, it looks like your organic sales would still be declining in personal care despite the robust growth you're talking about with BATISTE and despite the recovering growth you're talking about with TROJAN. So can you unpack that a little bit more for us and help us understand, underneath the hood of that personal care business, what else is weighing on performance right now?
Matthew Farrell:
Yes. We're -- we haven't done the math. I mean you took a swing out of back of the envelope, but we're not prepared to tell you, okay, for international and for the U.S. business, here we're going to recast what we put in the release by division.
Richard Dierker:
Yes. I would just add to that. Remember, our order fill is 91% for the quarter, right? It's a tale of 2 cities, it's probably like 94% for household, it's in the mid-80s for personal care. So you're right, the bulk of the decline in personal care are those 3 businesses. It's FLAWLESS, WATERPIK and Vitamins. We still have 4 or 5 key issues on personal care that we're trying to solve. And we're not going to go through all that detail, but I'll give you an example, right? BATISTE is growing like -- it's doing fantastic, we can't meet all the demand. Consumption is up dramatically. And there's can shortages out there, right? You hear that in the beer industry as an example. And so aluminum cans. But we're trying to add that as quickly as possible to meet that unbelievable demand. Another example would be VMS, not just because the category is down, but our fill level down is lower than we would like because of one key ingredient on one specific SKU. So there is some personal care pressure because of fill rates that we expect to largely be behind us as we exit Q4.
Jason English:
Okay. Okay. And you mentioned the reload of some investment as you go into next year and a normalization or a return to more normal marketing. What does more normal market you mean? And also, incentive comp, is that -- I imagine it is a headwind as we go into next year. Can you give us any context around how incentive comp this year is tracking versus a more normalized level?
Richard Dierker:
Yes. I would say incentive comp is going to be a headwind next year. We're tracking anywhere between a 30% payout, as an example. It's probably the best ballpark I'd give you. And so that will be a headwind next year as we get back up to 1.0 payout would be our expectations. Your first question was on -- remind me, Jason.
Jason English:
Marketing, marketing. Matt mentioned that you would expect to return to more normal marketing. My question was what does that mean? .
Richard Dierker:
Yes, yes. And I think we'll go through that in February. We'll be very clear on what it is and what it means. I think you should expect that it's a stairstep over time back to what we think has been our sweet spot in marketing from a historical perspective.
Operator:
Our next question comes from the line of Andrea Teixeira of JPMorgan.
Andrea Teixeira:
So my question is on VMS. Again, I understand this segment, and correct me if I'm wrong, about -- represents about 10% of sales. And on top of the WATERPIK and FLAWLESS issues that you discussed, it seems that the issue has been consumption, and I obviously understand you're comping a very high comparison from last year. But how much of the VMS business is down in the quarter and year-to-date? So -- and with that, are you worried about if retailers, if there is excess inventory? I know it's a fast-moving item, but I was just wondering if that can be -- or if that's embedded in your guidance in the fourth quarter, that there could be some issues with destocking there as well, except, of course, that SKU that is not being served.
Richard Dierker:
Yes. Thanks, Andrea. I think -- there's 2 core issues with the vitamin portfolio. One is the category, that is the overarching and greatest issue. And we quoted a little earlier about 2021 Q3 was 33% growth. And so we're coming off that extreme high. It's coming off a little bit more than we thought. But that's what's been happening in these last 13 weeks or so. And we expect that to kind of intend you but inflect a little bit better as we move forward, right? So that's the biggest one. The second one is fill levels, and Matt kind of went through that a little bit as well. And we expect that as we exit the year, our fill levels for vitamins will improve, so that will help our share. So those are the 2 biggest things. I probably wouldn't give you much more detail than that in terms of how big that -- we try to give you a little bit more granularity at this time that, hey, 10% of the business is the discretionary portfolio, FLAWLESS and WATERPIK, and another 10% is this vitamin number. I think the key take home comment though is really 2 parts of it, and it's predominantly more of the category than a fill level issue.
Andrea Teixeira:
No, that's fair. And then the 80% of the remaining business is probably growing like a mid-single.
Richard Dierker:
Yes. If you do the math, 80% of the rest of the business is growing 4%, 4.5%, which is fantastic.
Operator:
Our next question comes from the line of Anna Lizzul of Bank of America.
Anna Lizzul:
I just wanted to follow up a little bit on the topic of promotions. We've been hearing from some of your peers that promotions are essentially not really going to return to the same depth as they were pre COVID. So just wondering if you're comfortable here with your frequency and depth of promotions where you are now versus pre COVID?
Matthew Farrell:
Yes. I mean, where we are right now, we're winning. So some of the numbers I quoted, the category in liquid laundry is 32%, we're at 26%. And we're gaining share. So you're right, it would appear that there's no need for a heat-up, but I can't predict what competitors will do in the next 6 months.
Operator:
Our next question comes from the line of Olivia Tong of Raymond James.
Olivia Cheang:
My question is on pricing and promotion. You obviously saw a 1 point sequential acceleration in price/mix in Q3, but obviously, some pressures on the higher price portion of your portfolio while pricing on the everyday consumables. So can you give a little bit of color on what impact mix had versus price? And then perhaps a little bit on domestic household versus personal care.
Richard Dierker:
Yes. I don't have the domestic household versus personal care in front of me, but I can help you with the price/volume mix kind of across time. In Q1, we had 7.8% growth in price/mix. And then we went to 6.2% in Q2. And we said that was largely because of the WATERPIK mix issue. From Q2 to Q3, we bumped back up to 7.8%. And so that new laundry and litter pricing that was really announced in Q2, we had a full year -- full quarter impact of that in Q3. So that was overweighing any other drag from WATERPIK or whatnot. So then -- yes, so that's kind of the sequence of events on some of the drivers of price mix.
Olivia Cheang:
Got it. And then on Vitamins. I'm curious your view on what you think vitamin consumption trends will be longer term. Obviously recognize that flu could be a factor near term. Still variant of COVID here and there. But where do you think consumption ultimately ends? I mean does it get back to where it was? Does it stay above pre-COVID levels or does it end up getting back to where it was pre-COVID in your view? What are you planning for?
Matthew Farrell:
Look, we were planning on expanding our capacity, right? We've got to put a pause on that. But we do think so long term, we're going to need that capacity. The transition from pills and capsules to the gummies is a pretty important factor. So if you look at the percentage today, it's 27% of the total VMS category is gummies. And we expect that's going to continue in the future. And a lot of people discovered the category as a result of COVID. Yes, certainly, some people have exited, but not all. So consequently, we think the future is still bright for the business, but we're going to have a kind of a rough ride here, at least for the next couple of quarters.
Operator:
Our next question comes from the line of Lauren Lieberman of Barclays.
Lauren Lieberman:
So just a few questions. First thing is just gross margin progression. I know, Rick, you mentioned it's likely a tailwind overall next year. But when I look at kind of this quarter, what's implied for 4Q and that you've talked about continued headwind, at least in the first half -- first half of the year, more or less, in some of the more discretionary businesses, it feels like that gross margin progression is still like getting back -- you're probably not inflecting to up until we get toward the second half of '23. I mean is that fair? Just again, given the mix dynamics that you've kind of called out on the discretionary side of the business.
Richard Dierker:
Yes. I'm not ready to give quarterly or first half, second half guidance on 2023 yet. I would just say that we're kind of getting ahead of ourselves talking about 2023 at all, and so we were just trying to give broad brush strokes. And I would tell you the answer as of right now, our visibility is gross margin expands next year. And we'll get into all the details, all the bridges that you guys want to in February.
Lauren Lieberman:
Okay. And then I wanted to come back again on fill rates, which is -- it's a question of just kind of grappled with a couple of times already this year, really going back over the last 12-plus months. But fill rates have been improving, as you've said, and that's been an achievement. I understand categories where ability to supply, of course it makes sense to push on the string in terms of marketing. But you've also said out-of-stocks haven't been an issue. So I just still don't really understand why improving fill rates is a true tailwind to the business as we move forward. I mean, not saying that you didn't have to fix it and you did. But I just want to understand the tailwind to sales growth that should come from improving fill rates if out-of-stocks haven't been a problem.
Richard Dierker:
Yes. I think it's -- Matt, I'm sure I have some comments, too. But overall, fill rates, we think, being at 98% means that -- for 2023 means that we're going to be able to match consumption all year long, that we're not going to be able to have to turn down promotions in certain areas, because that has happened this year. We've said as much as we would like to, we can't. And I'm not going to go through the different examples of that, but that exists. So that's kind of in the back of my mind when we're talking about fill.
Matthew Farrell:
Yes. And when we say out-of-stocks are a lot better and less of an issue, it's because we finally cracked the low 90s. But we still leave money on the table. The out-of-stocks being at 90% is not something we're proud of. And by the way, we still get it with retailer funds because of our inability to fill. So that's another drag that we have on our gross profit. So we definitely do, in certain categories, have certain SKUs that are problems for us that are creating a drag on our organic sales, Lauren.
Lauren Lieberman:
Okay. And final thing was just the SG&A in the quarter. It was down a bunch, not terribly different than last quarter. But just anyway -- I'm sorry, than a year ago. But just curious on the levels of SG&A spending, if there's like an incentive comp reset we should be thinking about, but presumably that would come next year. But any color on the SG&A piece would be great, too.
Richard Dierker:
Yes, I think that's kind of alluded to at last quarter, that we expected SG&A favorability. And fortunately it is because of incentive comp. When you have some of these recessionary pressures on discretionary items, it's dragging the whole company below some of the key metrics. And so I just answered Jason and said that our payout was tracking around 30%. And so that's a benefit in the quarter per se and for the year, not the one that we would want and that we'll have to get refunded next year.
Matthew Farrell:
If you recall, Lauren, we have 4 targets annually, right? Sales, gross margin, EPS and cash. And the last 2, we got a 0 on. So that's what's affecting our incentive comp, as you well know, where our EPS is and our cash flow.
Operator:
Our next question comes from the line of Bill Chappell of Truist.
William Chappell:
A couple of just clarifications, I guess, on Jason's and Lauren's questions. So I assume you accrued for variable comp in the first 2 quarters. Was there a reversal that give a bigger benefit in the third quarter? Or will it in the fourth quarter? Or is that not the way you look at it normally?
Richard Dierker:
Yes, you always have to accrue kind of on a year-to-date basis, and we were tracking more favorably in Q1 and Q2. And then as some of these pressures like on inventory, for example, on these discretionary categories impacted cash flow, then we have to adjust the accrual and you get like some of the catch-up, year-to-date catch-up in the Q3 accrual, as an example. So yes, that's true.
Matthew Farrell:
Yes, it's been coming down all year long though.
William Chappell:
Okay. So there wasn't an outsized like benefit this quarter from the reversal or accrual.
Matthew Farrell:
There was a benefit in Q2 and a benefit in Q3.
Richard Dierker:
And a bigger benefit in Q3 as we -- as projections, for instance, comps have come down.
William Chappell:
Got it. And then second, and just trying to couple the commentary on the vitamin business. I mean I understand -- I think you said it's starting to stabilize and it's really way up versus kind of 2019 levels, which I appreciate. But at the same point, you said you would put a pause on the CapEx expansion. Maybe it was -- you're lowering your CapEx by $100 million, and maybe that's too aggressive. But just trying to understand how to put those 2 together. If you think we're just getting back to normal, why would you kind of tape down CapEx expansion that would probably add capacity 2 years from now?
Richard Dierker:
Yes. No, it's a fair question. The nuance is when we were doing all of our capital planning and demand forecasting 12 months ago, when we started that project, it was jumping off of a baseline of this new COVID behavior, assuming all this behavior is stuck and all this incremental, whatever, 50% increase from 2019 stuck, there's no decline. And so now that we're seeing a decline from that behavior, not all of it going back, but a decline from that behavior, we're just readjusting our baseline and growing from there. So when we do that, it doesn't mean that we're going to not do the capacity project, it just means we need to -- we can easily pause it for 12 to 18 months, and that's what we plan on doing.
Matthew Farrell:
Yes. The other thing, too, Bill, is during COVID times, we had to go outside and get a third-party supplier. So we have more flex in our ability to supply today. So that gives us a little more flexibility with timing of the CapEx.
Operator:
Our next question comes from the line of Jonathan Feeney of Consumer Edge.
Jonathan Feeney:
I just wanted to follow up on earlier question about M&A. Obviously, congratulations on how you managed the balance sheet, particularly the, I think, 2.3% coupon , but marginal funding rates have changed a tremendous amount, as I guess, I would guess valuations have. So how -- maybe Rick or Matt, how do you think about M&A differently right now? Like have hurdle rates changed? How do we quantify that? And has it become on margin a better or worse environment for accretive M&A with those 2 valuations down and funding rates up?
Matthew Farrell:
No, it's a great observation. We look at where the tenure is right now and where it's going and just to look at the change in commercial rates, it's more expensive to fund an acquisition. And we're focused on incremental cash earnings, and cash earnings is impacted by interest rates and interest expense. So yes, that would make it a higher hurdle as far as at least how we look at deals from a cash earnings standpoint.
Richard Dierker:
Yes. And I would just add to that. I actually think it's a net-net positive though, like -- and it doesn't matter if the interest rate is 2%, 4%, 6%. A good business that we want to own and a brand that's going to be around for 50 years typically is going to generate a lot of cash earnings and most of the time, accretion as well. But for those people that are bidding against us, especially private equity, they could not handle 6% or 7% interest rate.
Operator:
Our next question comes from the line of Peter Grom of UBS.
Bryan Adams:
This is Bryan Adams on for Peter. Sounds as though the updated guide doesn't assume things have gotten much worse incrementally in Europe. I know it's a smaller piece of the business. But I know it's fair to say some of that you were probably contemplating back in September. But I just wanted to get a mark-to-market on the business and how it's performing there and if you're seeing anything in terms of weakening on the part of the consumer since September.
Matthew Farrell:
Yes. That's an insightful question. We are worried about the European consumer over the next 6 months and just focus on the effect of heating bills. I'm sure you've read about the government support to try to cover some of that. But just to give you an illustration, like our utility bills in our U.K. plant are up 80% year-over-year. So it is something to watch. It's something we've built into our Q4 look, but it is a concern. So it's a good observation, Bryan.
Operator:
Thank you. I'm showing no further questions at this time. I'd like to turn the call back over to Matt Farrell for any closing remarks.
Matthew Farrell:
Okay. Thanks, everybody, for joining us today, and we do look forward to talking to everybody about 2023. So thanks for joining us.
Operator:
Thank you. Ladies and gentlemen, that concludes today's conference. Thank you all participating. You may now disconnect. Have a great day.
Operator:
Good morning, ladies and gentlemen and welcome to the Church & Dwight Second Quarter 2022 Earnings Conference Call. Before we begin, I have been asked to remind you that this call -- that on this call the company’s management may make forward-looking statements regarding, among other things, the company’s financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company’s SEC filings. I would now like to introduce your host for today’s call, Mr. Matt Farrell, Chief Financial [ph] Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
So I got promoted as CEO about seven years ago, but anyway. Good morning, everyone. Thanks for joining us today. We got a lot to talk about. I'll begin with a review of the Q2 results. And then I'll turn the call over to Rick Dierker, our CFO. And when Rick's done, we'll open the call for questions. So Q2 was a solid quarter for us. Reported revenue was up 4.2%. Organic sales grew 3.4%. And this was in line with our 3% to 4% outlook. The adjusted EPS was $0.76. Now this was $0.06 higher than our outlook, but that was due to lower marketing. We grew consumption in 11 of our 17 categories in which we compete and in some cases, on top of big consumption gains last year. Fill rates have improved to 90% in June, and we expect to get back to historical levels by the end of the year. Regarding brand performance, we experienced double digit consumption growth in six of our 17 categories. And I'll name them for you. ARM & HAMMER scent boosters, ARM & HAMMER baking soda, ARM & HAMMER clumping litter, Batiste dry shampoo, ZICAM zinc supplements and TheraBreath mouthwash. And we gained share on eight of our 14 power brands. So that's a good story. Our shares are healthy. In Q2, online sales, as a percentage of total sales, was 16%. Our online sales increased to 15% year-over-year, and we continue to expect online sales for the full year to be up -- be above 15% as a percentage of sales. Since early 2021, we have announced price increases to combat inflation. And through mid-2022, we have already announced price increases covering 80% of our global portfolio. And we did a second round of price increases in Laundry and Litter that just hit the shelves. But at the same time cost inflation continues to climb. So since we spoke to you in April, we are now expecting $50 million of new incremental costs inflation. So the cumulative incremental cost inflation is $135 million since we gave our initial full year outlook way back in February. Now, the incremental $50 million of inflation, combined with currency headwinds caused us to lower our full year EPS outlook. We now expect 6% operating income growth offset by a much higher year-over-year tax rate. Now, I'm going to comment on each business. First up is US consumer business which grew organic sales by 2.4%. Looking at market shares, as I said before, we had good numbers, as eight of our 14 power brands gained share. Looking ahead, we expect even further improvement in our market share positions by year end, as our fill rates will improve and promotional and marketing spend increases in the back half. Let's look at a few of the important categories. Let's start with Laundry. The trade down to value detergent has begun. I’ll give you some numbers. For example, during Q2, the liquid laundry category grew 7%, but value laundry detergent grew 11%, while premium laundry grew 4%. In Litter, the category grew 12%, both our black box, which is premium and our yellow box, which is value had double digit consumption growth in Q2. The dry shampoo category, was up 18% in Q2, while Batiste consumption was up 43%. Our growth would have been higher if not for our difficulty in securing aerosol cans and actuators. Over in Gummy Vitamins, the sequential quarterly growth of the category is slowing down. For the last three quarters, the category growth rate has been 16%, 10% and most recently, 5%. We expect the category growth to turn negative in Q3 Simply because we are lapping the consumption spike from the Delta variant in last year's Q3. And we continue to struggle with fill rate which is hampering our ability to grow. Our most recent acquisitions are performing well, TheraBreath which we acquired in December 2021 had a great quarter with 33% consumption growth. TheraBreath grew share of 3.1 points to 16.4% and of the alcohol-free mouthwash category. TheraBreath is the number two nonalcohol math wash and is solidly the number four brand in total mouthwash. ZICAM is our other recent acquisition. ZICAM also delivered strong results this quarter. You may recall, we acquired ZICAM in December of 2020. We were hurt in year 1 of our ownership due to masking and social distancing. ZICAM cold remedy consumption was up 55% in Q2 and is the number one brand in the cold shortening segment with a 75% share. Now looking ahead to the rest of the year, the regular flu season in the US is projected to be more severe than recent years based on what the southern hemisphere is experiencing right now. Next up is international. Despite significant disruptions, our international business delivered organic growth of 6.5% in Q2, primarily driven by Batiste in Europe, Vitamins and Batiste in Canada and growth across the GMG business which is our export business. In April, when we spoke to you, we expected flattish growth in Q2 and a continuation of the supply chain lows we experienced in Q1, such as fill level issues and delivery issues. Those actually proved to be less disruptive in the quarter than we anticipated. However, fill levels and delivery issues will continue to weigh on our Global Markets Group in the near term. Next up is Specialty Products. Our Specialty Products business delivered a strong quarter with 6.3% organic growth, driven by both higher price and volume. Now I want to spend a couple of minutes discussing our more discretionary brands since they are having an impact on our full year revenue outlook. We see lower consumption for water flossers in the US as consumers trade down to lower press water flossers. Also the WATERPIK Asia-Pacific flosser consumption has and is expected to decline as a result of lockdowns. Similarly, there is a lower demand for WATERPIK showerheads and this is due to less yourself projects, a lot of those got completed during COVID times. WATERPIK is a discretionary purchase, and we continue to invest in demand-driving activities such as launch and learn to drive household penetration of flosses. It's fair to say gum health has not gone away and still only 16% of the US population flosses every day. Now this is a business that has averaged high single-digit growth top line, since we acquired them in 2017. And we're confident that the long-term growth prospects for WATERPIK are sound. The other discretionary brand we have is FLAWLESS. We're experiencing lower consumption, but that is largely due to the absence of our new products in this fast-moving beauty category. China lockdowns have impacted our manufacturing, and the new product launches that were planned for the first half have been delayed until the end of '22. Now, I want to spend a few minutes on the health of the consumer, private label trends, innovation and our ability to supply. Innovation is at a multi-decade high, and interest rates are rising to tamp down inflation. And while wages have risen, households are getting squeezed and the consumers are making choices to make their dollars go further. I think back to April during our Q1 call, we called out the strengthening value detergent segment. In the latest four weeks ended July 17, value liquid laundry detergent category is up 8%, deep value is up 1%, and premium is down 1%. So we think the trade down is happening. Here's another an early indicator of trade down, this time in oral care. We had one major retailer point to the strength of manual toothbrush, which has held up well for them in contrast to declines in rechargeable and power toothbrushes. This trend impacts both WATERPIK and SPINBRUSH, and here are a few numbers to illustrate the trend. The flosser category was down 7% in Q2. And battery-operated toothbrushes, the category was down 4% also in Q2. So we're keeping an eye on these and other trends. It's important to point out that 40% of our portfolio is value, and we expect to perform well in a difficult economic environment. Our largest businesses, detergent and vitamins, are value products. And in Litter, our orange box is also valued. So we feel well positioned for what may be coming. Now regarding private label. Private label shares are stable in the five categories where we have meaningful exposure to store brands. As you saw in the release, we have a strong lineup of innovation across our personal care and household categories. I want to highlight the early success of ARM & HAMMER Baby Laundry Detergent, which has already achieved a 10% share of the baby laundry category at Walmart. The other product I'd like to highlight is TROJAN RAW, which is the thinnest condom now in the market, which is already the number six out of 400 SKUs sold at Amazon. I also want to mention our recent launch of a new lightweight litter that we call Hard Ball. We expect, over time, this will enable us to get our fair share of the lightweight litter category. For the cat owners on the call today, we named it hard ball because of the hard ultracompact clumps. It's quite a unique consumer experience. Now regarding ability to supply, you may recall, we hit bottom in Q1 with the Omicron resurgence when we saw our fill rates dip below 80%. The overall Q2 fill rates improved to 89%, although recovery in our high-margin personal care side of the business is still lagging. We're on track to be near historical fill levels by the end of the year, and the good news is July continues to show improvement. We have confidence in our revised full year outlook for several reasons, improving fill rates, trade down to value, healthy new product innovation and consumption strength in our recent acquisitions. Regarding support, we have key promotional events lined up in the second half, and two-thirds of our full year advertising spend is concentrated in the second half. In closing, we expect our portfolio of brands to do well, both in good and bad times, and we continue to hunt for new TSR-accretive acquisitions. Next up is Rick to give you more details on Q2.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. Second quarter adjusted EPS was $0.76, flat to prior year. The $0.76 was better than our $0.70 outlook primarily due to continued strong consumer demand and lower marketing spend due to below normal fill rates in our personal care business. The market impact was about $0.04 in the quarter. Good news is our overall fill rate continued to show improvement and hit 89% for Q2. Reported revenue was up 4.2%, reflecting a 1% drag from currency. Organic sales were up 3.4%, in line with our outlook. Matt reviewed the top-line for the segment, so I will go right to gross margin for the company. Our second quarter gross margin was 41.2%, a 220 basis point decrease from a year ago. Let me walk you through the Q2 bridge. Gross margin was impacted by 600 basis points of higher manufacturing costs primarily related to commodity inflation, distribution and labor as well as a 10 basis point drag from currency. These costs were offset by a positive 270 basis point impact from price volume mix, positive 20 basis points from acquisitions and a positive 100 basis points from productivity. Moving to marketing. Marketing was down $14 million year-over-year. Marketing expense as a percentage of net sales was 7.8%, and we expect two-thirds of advertising to be concentrated in the second half as case fill improves. For SG&A, Q2 adjusted SG&A decreased 10 basis points year-over-year. Other expense all-in was $15.1 million, a $3.7 million increase resulting from higher average debt outstanding. And for income tax, our effective rate for the quarter was 24.1% compared to 24% a year ago. And now to cash. For the first six months of 2022, cash from operating activities decreased 10% to $310 million due to lower cash earnings and higher working capital driven by higher inventory levels. We expect inventory to get back in line by year end. And as of June 30, cash on hand was $640 million. Looking ahead to Q3, we expect reported sales growth of approximately 2% to 4%, organic sales growth of approximately 1% to 3% and gross margin contraction. Sequentially, we are decelerating from Q2 and as our VMS business comps to COVID surge a year ago, and we see a tightening in the consumer for our discretionary products such as WATERPIK and FLAWLESS. Those two reasons, coupled with the inventory issues we've all heard from retailers compressed Q3 growth. Adjusted EPS is expected to be $0.55 per share, a 19% decrease from last year's adjusted Q3 EPS. This is largely due to higher SG&A, which is normalized levels of incentive comp versus a year ago, plus higher marketing and promotional support. We expect higher EPS in Q4 to offset the Q3 decline driven by acceleration of organic growth in the absence of prior year onetime investment. And now to the full year. We now expect the full year outlook for reported sales growth to be approximately 4% to 6%, reflecting an incremental drag from currency of 1%. We now expect organic sales growth to be approximately 3% to 4%. As you read in the release, we now expect an incremental $135 million of cost inflation for the year, which is $50 million higher than our April outlook. On a longer time horizon, we continue to plan on offsetting inflation with incremental pricing, laundry compaction, and productivity. We continue to anticipate full year reported gross margin to be down versus 2021 as inflation is partially offset by pricing and productivity. We continue to expect gross margin to improve sequentially in Q3 and increase year-over-year in Q4. Marketing spend is now expected to be lower in 2022 driven by the lower spend in the first half of the year. We now expect full year adjusted EPS to be flat to 2021 due to incremental inflation and currency headwinds. We continue to expect the full year tax rate to be 23%. We expect cash from operations for the full year to be approximately $900 million, down from $920 million, and our full year CapEx plan is now approximately $180 million as we continue to expand manufacturing capacity. In closing, we continue to perform in a volatile environment. Our share performance improved again in Q2, and we expect further market share gains in the second half, as we invest in our brands and supply chain fill levels improve. And with that, Matt and I would be happy to take any questions.
Operator:
Certainly. [Operator Instructions] And our first question comes from the line of Kevin Grundy from Jefferies. Your question, please.
Kevin Grundy:
Great. Thanks. Good morning everyone. Two for me, if I could, Matt. So I think you've probably been a little bit more cautious on the consumer probably earlier than maybe some of your peers. Everyone got off practice call this morning. They're calling for a category slow down as well. So without asking you to be redundant, Matt, you called out some of your more discretionary categories. You're also calling it out in laundry maybe you could just talk about the scope and the exposure within your product portfolio in terms of where you expect to see further trade down and outside of what you called out. Maybe talk about the changing category growth rates underlying your -- underlying your guidance for the year? And then a follow-up. Thanks.
Matt Farrell:
It’s a pretty broad question, Kevin. Yeah. As far as the categories go, let's start with discretionary. So I did mention that both the water flossers and FLAWLESS were both struggling due to trade down. Trade down for WATERPIK but also the absence of new products for FLAWLESS. But -- if you think about our portfolio, 90% of our portfolios are just our everyday essentials, only 10% that's related to discretionary products. So, we -- although we spend a lot of time talking about the discretionary products and because they do have it have had an impact on full year call, it's not the whole story. You have, I mentioned that we had growth in 11 out of our 17 categories that we're in, and we do expect that to continue in the second half. There are a few categories I call that besides of WATERPIK and FLAWLESS like Spin brush for example, rapid was down a little bit. As far as others -- and another one that was soft in the quarter depilatories and also oral gel, but everywhere else you know those categories you saw you saw growth.
Kevin Grundy:
Yeah. My follow-up is probably is probably for Rick. Just in terms of the EPS outlook. The environment is clearly challenging costs have gotten worse FX not as a big headwind for your guys, but nevertheless still headwind, can you talk about the constraints on the pricing front? And then historically, it's well thought I've been run pretty lean, but other levers to pull here in terms of productivity to offset, offset some of the cost headwinds? And then I can pass it on. Thank you.
Rick Dierker:
Sure, Kevin. So, from EPS perspective, we've announced a second round of pricing as an example for laundry and litter that'll be a tailwind. Our personal care, fill levels returning from low 60s back to normal will be a tailwind. Promotional support because we didn't have the fill levels in the first half of the year to do promotions, like we normally would do in the back half. That's a tailwind. We think trade down is a tailwind in general in a laundry. Matt quoted some numbers on there about how will the value categories starting to grow and just that segment. So we think we're well positioned that for all those reasons for EPS. We also mentioned, Q3 is down big, but Q4 is up big and Q4 is also lapping some of those investments in one timer's that we’ve talked about previously. So that's an EPS side. On Productivity, we talked last quarter, I think Lauren asked the question about productivity phasing and that's so true because early on in this year and even late last year, it's hard to break in to get line time to go do qualification to do any productivity type efforts. And so we said it last quarter, it's still true. It's going to continue to build for the year. And as we have back at the right capacity and fill levels, then we'll have more and more time to devote to productivity at our plants.
Kevin Grundy:
Okay very good. Thank you guys. Good luck.
Matt Farrell:
Hey Kevin.
Operator:
Thank you. And our next question comes from the line of Rupesh Parikh from Oppenheimer. Your question please.
Rupesh Parikh:
Good morning. Thanks for taking my question. So, I guess I just want to go back to the gummy vitamin category. So, you guys talked about slowing category growth. So, I was curious what's driving that lower category growth? And then secondarily, you mentioned that your fill rate is still being challenged. When do you expect your full rate to get back to where you'd like it to be?
Matt Farrell:
We expect the fill rates to be back where it should be, which is in the mid to high 90s by the end of the year, Rupesh. Household is ahead of Personal Care right now. Of course, Personal Care is our higher-margin stuff. So, that's the one we're focused on the most right now.
Rick Dierker:
Yes. Just to give you an example on that, Rupesh, right, we were in the low 60s on fill rate for Personal Care within the portfolio. In Q2, we had 74% in the month of July. So, we can -- we have visibility into rapidly improving that number.
Matt Farrell:
Yes. And as far as the vitamins go, if you keep in mind, you've grown off really gigantic base in the last couple of years with growth in 2020 and 2021. So, although the growth rate is slowing down. It's because of the comps year-over-year, but last year Q3 was just a huge spike for -- in the quarter because of the Delta variant, Q3 of last year. So, consequently, that's a really tough comp and so consequentiality we expect it to go negative year-over-year.
Rick Dierker:
Yes. As an example, Rupesh, Q3 last year, the category grew 33%. The rest of the quarters grew 19% Q1, Q2 and Q4. So, it's just -- it's more of a comp issue than--.
Matt Farrell:
Yes.
Rupesh Parikh:
Okay, that's helpful. And then just on the cost side, obviously, cost pressures continue. Just based on your visibility right now, like any sense the cost pressures could be peaking and maybe if you look forward to next year, some of these pressures could roll over? And then just maybe -- just more color on the risk that you see to your cost outlook for the balance of the year?
Rick Dierker:
Yes, I'll leave you with two thoughts really. On the cost side, we do think there will be inflation next year. We think that inflation will only come down as demand comes down. And so if we enter into a recession, we think that demand will start to slow in general for the macro economy. So, we're -- usually, we would be, I don't know, 50% hedged from a commodity perspective for next year by now. We're not hedging at all as an example. Hopefully, that gives you some context.
Rupesh Parikh:
Okay, great. Thank you.
Operator:
Thank you. And our next question comes from the line of Chris Carey from Wells Fargo. Your question please.
Chris Carey:
Hi, good morning everyone.
Matt Farrell:
Hey Chris.
Chris Carey:
Just -- maybe we could talk a bit more about the phasing for the year, Q3 versus Q4. I'm specifically trying to understand really the snapback that you're expecting in Q4 and what's driving that? And perhaps within that, you can comment on whether there are specific volume headwinds you expect to improve in Q4 versus Q3. Do you have specific promotional plans in Q3, which will not reoccur in Q4, is just really a call on the consumer trading down and that benefit accruing to you? So just trying to get some incremental context and really confidence on that recovery that you're expecting now in the Q4 relative to the Q3. And then I have a follow-up.
Matt Farrell:
Yes. Okay. Well, there are a lot of factors influencing this. So for example, the fill level improvement, we're leaving money on the table in several categories. So we do think that once that gets fixed, particularly on the personal care side that we're going to benefit from that. And that's more back-end loaded to Q4 than Q3. It is true that we've got both trade and advertising in place for Q3 and Q4. We do think as the economy, the recession or what some people call a recession deepens that the trade down will continue and accelerate. So that's an element of it as well. So I mean, you're calling out the right levers with respect to the second half.
Rick Dierker:
Yes. Let me give you some numbers to go with that. So our guide for Q3 organically is 1 to 3, which implies a 5% plus number in Q4. And so as Matt said, personal care fill levels are fully back. Promotional support's there. We think trade down is accelerating as well in Q4. So all those reasons we think organically, we're doing better. That helps EPS as well, of course. But we also have some higher inflation expectations in Q3, higher SG&A as we had some one-time catch-up year ago for incentive comp was a lot lower a year ago. And then we have higher tax in Q3 as well. So we believe both organically and from an EPS perspective, we have an inflection going from Q3 to Q4.
Chris Carey:
Okay. Thank you. Then a quick follow-up would just be in Q2, price/mix was below our expectations, perhaps a bit below your expectations going into the quarter. I'd be curious your thoughts there. Despite what we're seeing as pretty strong pricing in consumption data, and so can you maybe provide some context on why that's happening? Did promotional activity accelerate heavier than you were expecting in the quarter, and now that's flowing into the back half of the year and perhaps that's why the organic is getting pulled down in addition to volume? Were there specific mix impacts that were a bit worse than you had been expecting? So really, what I'm trying to get a sense of is the Q2 price/mix key drivers and just how that's really informing your back half expectations. Thanks.
Rick Dierker:
Yes. It's pretty straightforward, Chris. No change really to our pricing aspect of it. That's all going well. We threw out another round of laundry and litter. That's going well, early days. We'll continue to evaluate whether we need to do incremental pricing as cost inflation happens. But Q1 to Q2, we decelerated from a price volume -- price/mix perspective from 7.8 in Q1 to 6.2. That entire deceleration is negative mix from WATERPIK. And what do I mean by that? I mean consumers trading down from a higher-priced unit to a lower-priced unit. So that's the entire delta right there. It inflects positively again in Q3 and Q4 for the company because of the next round of laundry and litter price increases.
Chris Carey:
Okay. Thank you.
Operator:
Thank you. One moment for our next question. And our next question comes from the line of Olivia Tong from Raymond James. Your question please.
Olivia Tong:
Great. Thanks. First, I just want to follow-up on that and ask you to talk a little bit about your price/ mix expectations from here, given that you called out your two highest per unit categories as seeing the deceleration. How do you think about that going just overall for the slowdown period, the macro slowdown period, how you're thinking about price/mix? And then just broadly, if you could just comment about what you're seeing in terms of elasticities of demand, private label, as private label starts coming back, how that's impacting your view on trade down. It sounds like you're expecting some benefit from trade down, but do you see any risk that the lower end of your consumer base could potentially trade down as well? Thanks.
Rick Dierker:
Yeah, I'll take the price/mix question. So first half, volume would be down 4%, and price/mix was up 7%. And that's how we got first half result of around 3%. We think the second half is down 3% on volume. That's really a slowdown in the discretionary stuff like WATERPIK Showerheads, for example, or FLAWLESS and offset by the value trade down and whatnot. Price/mix, on the other hand, is pretty consistent, 7% in the first half, 7% in the second half. And that's what I said before to Chris was really lower mix on WATERPIK is a -- as the trade down happens, therefore, is a negative, but then the positive is higher price on laundry and litter.
Matt Farrell:
Yeah. And your question about the private label, as I said in my opening remarks, there's five categories where we compete with private label. And those private label shares have been largely stable. Only one that's moved up a little bit is litter. It's moved up about 1%. It's now 11.9%, but we haven't been interacting with private label in that category as opposed to some of our competitors. So that's why we feel confident that the private label is at least in the near-term, next six months, we don't expect that it's going to be a big issue for us. Does that help you, Olivia?
Olivia Tong:
Yeah, that's perfect. Thanks.
Operator:
Thank you. One moment for our next question. And our next question comes from the line of Bill Chappell from Truist Securities. Your question please.
Bill Chappell:
Thanks. Good morning. Just specific, I guess, housekeeping-type things. One on kind of the cost environment in your hedges, historically, I thought you did some hedging on diesel costs. So I didn't know with the runoff of energy prices, the potential come back around energy prices, if you are locked in more or have some potential where that could be a relief in the back half? And then the second one, just on currency and FX exposure. Can you just remind us versus the euro, the peso, et cetera, kind of, what your exposure is, and what we should be looking for? Thanks.
Rick Dierker:
Yes. So I'll take the commodity one first. I think I said earlier, we have very limited hedges out for 2023. We entered this year, and I'd say we're about 80% hedged. Most of the cost inflation that we're talking about is primarily raw material impact, and that's coming through incremental discussions with third-party manufacturers. And it just takes a while for it to go through the supply chain. Our outlook this time versus last time is minimal on commodities, I would say. Of course, the diesel is up and -- but that is hedged to some degree. And ethylene is up, and that is hedged to some degree. So that's on the commodity side. On currency, a couple of comments on currency. For us, we're not that exposed to currency. We just called out the 1% drag on the top line, 1% drag on the bottom line. We don't, of course, hedge in translational. Transactionally, we hedge about 80% of our transactional exposures, whether that's the euro or the Canadian dollar.
Bill Chappell:
Great. Thank you.
Operator:
Thank you. [Operator Instruction] And our next question comes from the line of Andrea Teixeira from JPMorgan. Your question please.
Andrea Teixeira:
Good morning and thank you. I was hoping if you can comment on the mix impacts on gross margin. You may see with VMS going negative in Q3 and possibly in Q4. I'm assuming that's a headwind. I just want to confirm. And also, are you seeing a down trade of that category from your brands into private label? And I do remember, you got away from some of the contracts in private label, so I was just double checking if it happens this down trade, as you mentioned, in some categories like laundry, that helps you. In this case, you may not be helped if you are no longer making private label for some of these customers. Just trying to clarify.
Matt Farrell:
Andrea, this is Matt. Just with respect to private label, private label shares in vitamins are stable. So, we're not seeing growth in private label. The only one -- only of the five categories we compete in, it's only litter that had an uptick.
Rick Dierker:
And you're right. We walked away from private label manufacturing for vitamins a couple of years ago, to get back into that. On gross margin mix, there's not much of a mix impact on vitamins, whether it grows or it decline from a revenue perspective. Just to talk about gross margin in aggregate, right? In Q1, we were down 190. In Q2, we said it was a lot like Q1 and it did, down 220. Q3, we're going to improve from -- a little bit from Q2, but it's not going to be the same improvement that we had thought previously. And then in Q4, we think we're going to inflect positive. And it's the same reasons why we talked about last time, personal care fill levels, productivity builds, round to pricing. And gross margin in Q4 last year was one of our lower quarters. So I know you didn't ask the detail on gross margin, Andrea, but I thought that would be helpful in context.
Andrea Teixeira:
Super helpful. Thank you. I’ll pass it on.
Operator:
Thank you. And our next question comes from the line of Kaumil Gajrawala from Credit Suisse. Your question please.
Kaumil Gajrawala:
Hi guys. Quick question on inventory, just to make sure we heard it, I heard it correctly. So inventories are -- I guess inventories you need to work through a little bit. So should we assume that your results are going to lag what we see in terms of consumption for a little while? And then can you also maybe talk about what inventories look like at retail for -- particularly for WATERPIK and some of the discretionary items as -- discretionary items at retail, a series of other categories seem to be quite high.
Rick Dierker:
Yeah. I think you saw in the release, we said we had to get back in line by year-end. And really, WATERPIK wasn't really because of consumption per se. It was more because we were trying to get ahead of the Chinese lockdown that happened. So we built up supply. And so yes, it takes a couple of quarters to work through that, especially as consumption comes in a little bit. But we think we'll be in a good spot by end of the year on that one. Similar answer on FLAWLESS. We think we're going to be in a good spot there as well. And then at retail, I think in-stock levels are good, especially for our household business. I think where we're still struggling is our personal care as our fill levels are lower than we like. But we think that we're going to recover pretty quick in the back half.
Matt Farrell:
Yes. And you asked about WATERPIK as well on inventory at the on-shelf or at the retailers. Thing to kind of remind everybody is that WATERPIK, about half the flosser business is online. And so there isn't a lot of inventory that's really carried by the online class of trade. So we don't see there's an issue there with respect to WATERPIK inventories or softness in sales because of high inventories in the channel.
Kaumil Gajrawala:
Okay. Got it. And then following up on Olivia's question a little bit. I know you mentioned many, many times private label share has been flat. But if we can maybe just talk about that consumer and the value part of your portfolio and just from a consumption perspective, not trading down or trading up. I know you look to benefit from trading down. But are you seeing anything just in terms of consumption just with that consumer, isolating it to that consumer?
Matt Farrell:
Are you specifically talking about vitamins?
Kaumil Gajrawala:
No, no, no. I'm sorry. I'm talking about the 40% of your portfolio that would be considered value. I'm just curious what you're seeing in terms of that consumer. I know you're not seeing trading down, but maybe they're consuming less, buying less, clearing their pantries. Just curious what you're seeing.
Matt Farrell:
Well, if you think about value detergent now, some of the numbers that I quoted just like in the last four-week period ended July 17 is that value laundry detergent is up 11%, and deep value is up 1%, and premium is a minus 1. So that's -- so we would say -- and by the way, there isn't a lot of private label in the laundry category, liquid laundry detergent. It's generally mid-tier. So it's higher priced than our brands. So that's not an issue when it comes to that category. In litter, the category grew like 11%, 12% in the quarter. We grew even faster. And it wasn't just our premium brand, our black box, [indiscernible] but our yellow box, which is the value grew double digit as well. There is litter private label. But as I said earlier, it's ticked up 1% to 11.9%, but we haven't interacted as much with the private label as some of our peers. The other big category would be vitamins, where it's stable. And just a few other ones just to mention is you have baking soda and also oral analgesics, which is Orajel. And again, the private label shares are pretty stable right now.
Kaumil Gajrawala:
Thank you.
Operator:
[Operator Instructions] And our next question comes from the line of Stephen Powers from Deutsche Bank. Your question, please
Stephen Powers:
Hi, guys. Good morning. I just want to start going back to vitamins. I think your call on the third quarter is pretty clear, but where do you think that category goes, your business goes beyond 3Q? Number one. And then as you think about the fill rate improving in vitamins, is that more to be a function of your capacity improving? Or is it actually the category kind of comes back to you and alleviates the pressure through declines?
Rick Dierker:
Yes. Hey, Steve, it's Rick. I think the back half of the category will be under pressure as it was elevated and really all of Q3 for the Delta spike last year and a little bit in Q4. So that's our view. Now remember, if you take a big step back, the category has more than doubled over the last two years or three years. So again, we're really happy with the vitamin category. In terms of fill levels for vitamins, they get better every single day. We really have two issues on two SKUs, and that's really driving the issue right now. And it's ingredient-related, and we finally worked through alternates. In the next 30 days or so, we should be back on vitamin fill.
Matt Farrell:
Yes. And Steve, the other thing just to add to what Rick said, yes, we're super happy with the growth of the category over the last few year, but keep in mind that the other tailwind is the transition from pills and capsules to gummies. That's going to sustain the growth of the gummy category in the future. And of course, new ingredients and new product offering assist the other catalysts.
Stephen Powers:
Yes. And you guys are value priced in the category, too.
Matt Farrell:
Yes.
Stephen Powers:
Okay. So then I wanted to pivot also 1.5 months ago, we talked a good deal about how your portfolio has evolved since 2009. And I thought you did a good job of underscoring how in fact there are still a lot of similarities today versus 2009 and your resiliency in terms of the 40% value exposure. I was at least reassured. I guess now I'm wondering if that was a bit of a false sense of security just given the fact that you've added discretionary categories. And I appreciate it's only 10% of the portfolio now, but it's obviously having an impact. So I'm curious, number one, just what your outlook is on those categories going forward? And what kind of drag this may be if the economy evolves the way that it seems like you're positioning for in 2023, number one. And number two, I'm wondering if it changes at all how you approach incremental M&A because a good deal of your M&A with FLAWLESS and WATERPIK has skewed to these discretionary categories of late. And just wondering if this experience changes that at all.
Matt Farrell:
Yes. Well, we'll start with M&A. Our two most recent acquisitions were ZICAM in a couple of years ago in 2020, which got us into a cold shortening category, and then TheraBreath, which got us into mouthwash. So we continue to seek out everyday essentials. We're very happy with the WATERPIK acquisition. Of course, it's discretionary. It's a longer purchase cycle. But this business grew high single digits since we bought it in 2017. And long-term, it has terrific growth prospects. So for the long-term investor, this is a good brand to own. We've got a lot of opportunity outside the US. And yes, okay, we're going sideways right now, but keep in mind that the change in EPS is driven by cost and currency. And we've left money on the table in the first six months of the year because of our fill rates. If not for that, we'd be in far better shape. But it's water under the bridge. We do think by the end of the year, we'll have our fill rates back in line. We'll be growing from a smaller base with respect to WATERPIK, but we do think that once the economy settles down again, that will rekindle the growth of WATERPIK. And as far as acquisitions go, those acquisitions, WATERPIK met all of our criteria. We don't have a criteria that it's got to be -- that it can't be discretionary. But certainly, we are oriented towards buying everyday essential brands, and you can expect that from us in the future.
Stephen Powers:
Okay. Thank you very much.
Matt Farrell:
Okay.
Operator:
Thank you. One moment for our next question. Our next question comes from the line of Lauren Lieberman from Barclays. Your question please.
Lauren Lieberman:
Great. Thanks. Just wanted to ask a little bit about pricing. I think when you spoke at recent conferences and even last quarter, you discussed that you thought, should you need incremental pricing beyond the July, increases you mentioned they would come more likely in the form of package size adjustments. So I was curious, A, if that's still the case? And then B, I think you'd also mentioned that those -- that, that approach would require some CapEx investment and some lead time to deal with tooling. And the CapEx guidance is a little -- it's small, but a little bit lower for this year. So, I was just curious how that kind of fits into pricing dynamics as you look ahead and anything you'd need on the CapEx side to implement those? Thanks.
Matt Farrell:
Okay. Hey Lauren, really from a pricing perspective, you're right. We said last quarter that primarily next year, we're focused on pack size versus pure price increases. Now of course, with new inflation and new news, we will react accordingly. And we'll see if we have to do any incremental price changes as well, right? So, I'd say it'd probably be both. On CapEx, it's immaterial to CapEx outlook on change parts for like a line, for a carton or for a new mold, for a bottle. So, it's a handful of million dollars or so, it's not that impactful.
Lauren Lieberman:
Okay. So relative to the comments previously about the CapEx, it was more about the time needed to implement rather than it being a cost.
Rick Dierker:
Exactly right. It's more about 6 to 12 months in order to design a mold, cut a mold, to do a -- change parts, order the change parts for a line to do a different size carton. Those are the types of things that take time.
Lauren Lieberman:
Okay, great. Thanks a lot, I should say that.
Operator:
Thank you. One moment for our next question. And our next question comes from the line of Dara Mohsenian from Morgan Stanley. Your question please.
Dara Mohsenian:
Hey guys. So just a follow-up on that. On the incremental $50 million of cost pressure are there any plans to take incremental pricing or is it more productivity in the pack size changes? I guess, I just want to understand that incremental part. Obviously, there's always some timing lag. But is there concrete plans to take incremental pricing? And if not, I guess, why not?
Rick Dierker:
Yes. I think right now, like we just said with Lauren, we're really focused on pack size changes and adjustments that way, which is effectively a price increase. We just think not as severe for a consumer. And then if inflation continues to go and we continue to chase the ball downhill, we'll evaluate doing incremental pricing.
Dara Mohsenian:
Okay. And then on the demand elasticity front, the volumes appear to reacting more to pricing than some of your CPG peers. But obviously, some of that may be more tied to supply. So just as you guys sort of parse through the consumer demand elasticity, so far in terms of what you're seeing at retail more than your shipments, can you give us an update on where you're coming in versus what you expected and if you've seen any sequential change recently on that front?
Rick Dierker:
Yeah, I think you hit it on the head, Dara. In general, our comments wouldn't change from last quarter. We saw a 20% to 30% better than expected on elasticities for volume. The new laundry and litter price increases just went into effect a few weeks ago. So it's kind of too early to comment. But if there's any noise, it's usually because of fill levels, not because of price volume sensitivities.
Dara Mohsenian:
Okay. And then last, just in terms of price gaps, obviously, with a lot of substantial pricing and then more in July, are there any categories where price gaps have either expanded where you're premium or narrow where you value where you think they may have gotten out of whack with competitors. I'm just wondering if you can characterize the competitive environment on the pricing front relative to the pricing that you guys have realized?
Matt Farrell:
Yeah. Well, what I would say there is through the end of June, we were pretty happy with elasticities. Remember, we have new price increases that are just hitting shelf in July. That will be for both laundry and for litter. So that's the one we're going to watch now over the next quarter. And as far as the promotional environment goes, there was a pullback in Q2. If you look at liquid laundry, for example, the sold-on deal was around 31%. And that was down 60 or 70 basis points year-over-year. And there were some big pullbacks brand by brand. So the Purex was down 500 basis points year-over-year. We were down 340. So we pulled back because we were going through concentration, and others may be pulling back as a way to modulate price. And also in litter, litter's also a category that promotions are down again year-over-year. Sold-on deals around 11%. It's normally in the high teens. And then back to liquid laundry, about 31% sold-on deal. That's normally in the mid-30s. So the promotional environment has been pretty tepid so far year-to-date. And as for our most recent price increases, we're going to kind of watch the third quarter and see how they react with our peers.
Rick Dierker:
And, Dara, I will say that, in general, we're happy with all of our price gaps. And even when we've led in a category, if you take a step back, then the category has also reacted. And so within a few months, all the price gaps are back to normal.
Dara Mohsenian:
Great. Thanks guys.
Operator:
Thank you. One moment. And our final question for today comes from the line of Jason English from Goldman Sachs. Your question please.
Jason English:
Awesome. Thanks guys. I guess, I'm the closing act. Thanks for letting me in. I think, I heard you in the prepared remarks that you expect -- it may be in the press release, I don't know. It's all jumbled in my head at this point in time. But you have an anticipation of accelerating trade down in the fourth quarter. Which categories do you expect to benefit the most from that?
Matt Farrell:
Well, laundry is the big one, where we expect that trade down. I'd say that's the big swinger. And we've already seen it. We started to see this. Remember, in Q1, what we said was that the previous several quarters that value detergent have been losing share to premium. That changed in Q1, and that held share versus premium. Q2, value starts growing faster than premium. And in the latest four weeks, value detergent is, like I said, is up significantly 11% versus the premium down 1%. So we do think that, that's going to accelerate. Now that could be muted a bit with our most recent price increases. And consequently, we have to see what happens with our competitors and where the timing of their price increases. But I think everything is going to be in place by the fourth quarter, many price increases that others have been contemplating. And yeah, we do have a fair amount of support, both advertising and trade behind our detergent in the second half. So that's the reason, the context for why we think things are going to accelerate.
Jason English:
And P&G talked about laundry on its earnings call earlier. And they did reference marginally promotional activity, paper bath, but not to get more price, but because they hit a capacity ceiling that's now been resolved. And so they suggested that they're going to start leaning back in now. More advertising, more retail merchandising. If that transpires, how much or how many of that jeopardize your outlook and your expectations for the fourth quarter?
Matt Farrell:
Yeah. You got to remember, Tide premium is twice the price of ARM & HAMMER. So I don't think that, that's as big a factor. Now yes, it's true that Tide Simply is still is around. That was not in place back in 2009 in the last recession. But up until our recent price increase, we had a significant price gap with Tide Simply. And we'll have to see what happens with their pricing in the second half, the pricing and trade.
Jason English:
Yeah. Fair point. Thanks a lot guys. I’ll pass it on.
Matt Farrell:
Okay.
Operator:
Thank you. This does conclude the question-and-answer session of today's program. I'd like to hand the program back to Matthew Farrell for any further remarks.
Matt Farrell:
Yeah. Okay. Well, look, it's a simple story, all right? Our reported now for the full year is 4% to 5%, organic 3% to 4%. And we did call down the EPS from 4% to flat. Why? Because 1% is currency, and the rest, the other 3% is cost. Shares are healthy. Fill rates are improving. Trade down is happening. And we've got big support in place for the second half, and we'll talk again with you at the end of October.
Operator:
Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.
Operator:
Good morning ladies and gentlemen and welcome to the Church & Dwight First Quarter 2022 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call the company's management may make forward-looking statements regarding among other things the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead sir.
Matt Farrell:
Okay. Good morning everyone. Thanks for joining us today. I'll begin with a review of the Q1 results. And then I'll turn the call over to Rick Dierker our CFO. And when Rick is done, we'll open the call for questions. Q1 was a solid quarter for us. Reported revenue was up 4.7%, organic sales grew 2.7%, and we exceeded our 1% to 2% Q1 outlook for organic growth. The adjusted EPS was $0.83 and that's $0.08 better than our outlook. We grew consumption in 11 of the 17 categories in which we compete and in some cases on top of big consumption gains last year. This is remarkable as our low fill rates held back our consumption. The good news is April fill rates across many categories are now mid to high 80s and improving. Regarding brand performance our brands saw a double-digit consumption growth in seven of those categories and I'll name them for you. ARM & HAMMER Scent Boosters, ARM & HAMMER Baking Soda, ARM & HAMMER Clumping Litter, BATISTE dry shampoo, WATERPIK, Water Flossers, ZICAM zinc supplements, and THERABREATH mouthwash. In Q1 online sales as a percentage of total sales was 16%. Our online sales increased 2.6% year-over-year. Now, keep in mind, this is on top of 53% growth in e-commerce that we experienced last year in Q1 versus 2020. We continue to expect online sales for the full year to be above 15% as a percentage of total sales. Now, since early 2021 we have announced price increases to combat inflation. And through early 2022, we had already announced price increases covering 80% of our global portfolio. Since we spoke to you last in January, we are now expecting $85 million of new incremental cost inflation. And as a result we recently announced another round of price increases on our Fabric Care and Litter products which will be effective in July of this year. In addition to pricing we are pursuing additional measures to offset higher-than-expected costs such as productivity and pack size changes. Also in laundry you may know we have now concentrated our portfolio by approximately 10%. Now, I'm going to talk about each business and first up is the Consumer business in the US. Consumer Domestic business grew organic sales 2.7% and this is on top of 5.1% organic growth in Q1 of 2021. Looking at market shares in Q1, seven of our 14 power brands gained share. Our most recent acquisitions are performing well. THERABREATH, which we acquired in December of 2021, had a great quarter with 37% consumption growth. THERABREATH grew share of 3.6 points to 15% of the alcohol-free mouthwash category and Q1 was the first full quarter in which THERABREATH surpassed ACT as the fourth largest mouthwash brand and THERABREATH remains the number two alcohol-free mouthwash brand. Total distribution points or TDPs as we call them for the THERABREATH brand are up 20% versus a year ago. ZICAM also delivered strong results this quarter. You may recall we acquired ZICAM at December of 2020. We were hurt in year one of our ownership due to masking and social distancing. ZICAM cold remedy consumption was up 56% in Q1 and we expanded our share of the cold shortening segment to a little over 75% share. Turning to Gummy Vitamins. Total shipments of VITAFUSION and L'IL CRITTERS were relatively flat in the quarter. Demand for gummies remained high as the category consumption grew 11% but our case fill was low. So, we left money on the table in Q1. The good news is our fill rates also in vitamins are finally starting to improve. Next up is International. Despite significant disruptions, our International business did deliver some organic growth in Q1 0.3%, primarily driven by STERIMAR, BATISTE, OXICLEAN, and VMS in the Global Markets Group. Lockdowns and transportation issues hurt our results. We have the orders we're just struggling to fill them. We expect our difficulties to abate in the second half in International. Next up is Specialty Products. Our Specialty Products business delivered a strong quarter with 9.2% organic growth driven by both higher pricing and volume. I want to spend a few minutes on the health of the consumer private label trends innovation and our ability to supply. Now, we all know that inflation is at a multi-decade high interest rates are rising to tamp down inflation. And while wages have risen households are getting squeezed and we expect consumers will start to make choices to make their dollars go further. We have seen Netflix lose subscribers, but here are a few indicators that we're seeing. First, consumption of value detergent was flat year-over-year in Q1 and this is after losing share to premium detergent for several quarters. Over in Cat Litter, our traditional ARM & HAMMER orange box Cat Litter which is a value product, grew faster than our premium ARM & HAMMER Cat Litter in Q1. Over in Personal Care, WATERPIK is seeing faster growth of lower priced price point models in the flosser business. And then in showerhead, showerhead category consumption is slowing which may be an indicator that consumers may be spending less on home improvement. Now, we're keeping an eye on these trends and we are prepared if categories become more promotional in the second half. It's important to point out that 40% of our portfolio is valued and we expect to perform well in a difficult economic environment. And just to remind everyone, our largest businesses -- larger detergent and vitamins are value products. And in litter, our orange box is also valued. So we feel well positioned for what may be coming. Now regarding private label. Private label shares are stable in the five categories, where we have meaningful exposure to store brands. As you saw in the release, we have a strong lineup of innovation across our personal care and household categories. Most of these new products are shipping in Q2 and we believe our consumer is always attracted to new and improved product offerings. Regarding our ability to supply, we hit bottom early in Q1 with the Omicron resurgence and we saw our fill rates dip below 80%. As I mentioned earlier, April fill rates are trending toward the mid-to-high 80s and we're on track to be at historical fill levels by the end of the year. So we have confidence in our full year outlook for several reasons. We have improving fill rates. We have new product innovation hitting the shelves by July 1. Two-thirds of our marketing spend is concentrated in the second half. We have the incremental impact of pricing and we have the positive effect of concentration consumption. So in closing, we expect our portfolio of brands to do well, both in good and bad times and we continue to hunt for new TSR-accretive businesses. And next up, is Rick to give you more details on Q1.
Rick Dierker:
Thank you, Matt, and good morning everybody. We'll start with EPS. First quarter adjusted EPS was $0.83, flat to prior year. The $0.83 was better than our $0.75 outlook, primarily due to continued strong consumer demand, driving higher-than-expected sales, as well as better gross margin than expected. Reported revenue was up 4.7% and organic sales were up 2.7%. Now let's review the segments. First, Consumer Domestic. Organic sales increased by 2.7% due to positive price/mix offset by lower volume. As anticipated, the discontinuation of WATERPIK Shower Club programs was a drag to organic growth. We also experienced some bumpiness in the month of March and continued into April due to the laundry concentration transition. Good news is we are through that now. Consumer International had flat organic sales in Q1 due to broad supply chain disruption and laundry portfolio decisions in Canada. And for our SPD business, organic sales increased 9.2% due to higher price mix and volume. Milk prices have increased throughout Q1 and are projected to level out as 2022 moves forward. Our first quarter gross margin was 42.6%, a 190 basis point decrease from a year ago. Let me walk you through the Q2 bridge. Gross margin was impacted by 550 basis points to higher manufacturing costs, primarily related to commodity inflation, distribution and labor, as well as a 10 basis point drag from currency. These costs were offset by a positive 270 basis point impact from price/volume mix, positive 30 basis points from acquisitions and a positive 70 basis points from productivity. Moving to marketing. Marketing was up $3 million year-over-year. Marketing expense, as a percentage of net sales was 7.9%. For SG&A, Q1 adjusted SG&A decreased 50 basis points year-over-year. Other expense all in was $14.5 million, a $2.9 million increase, resulting from higher average debt outstanding. And for income tax, our effective rate for the quarter was 23.2%, compared to 24.2% a year ago, a decrease of 100 basis points. We continue to expect the full year rate to be 23%. And now to cash. For the first three months of 2022, cash from operating activities increased 53% to $153 million due to improvements in working capital, partially offset by lower cash earnings. We continue to expect cash from operations to be approximately $920 million for the full year. And as of March 31, cash on hand was $174 million. Our full year CapEx plan continues to be approximately $200 million, as we continue to expand manufacturing capacity, focused on laundry, litter and vitamins. For Q2, we expect reported sales growth of approximately 5% to 6% and organic sales growth of approximately 3% to 4%. This is sequentially higher from Q1, as we expect an improvement in case fill levels after seeing April trend up into the mid-to-high 80s. We expect Q2 gross margin to contract 200 basis points, as we continue to experience higher inflation ahead of the latest round of price increases. Adjusted EPS is expected to be $0.70 per share, an 8% decrease from last year's adjusted Q2 EPS. This means our first half earnings will be down approximately 4% consistent with what our outlook was in January. And now for the full year outlook. We continue to expect the full year reported sales growth to be approximately 5% to 8% and organic sales growth to be approximately 3% to 6%. As you read in the release, we announced back an incremental $85 million of cost inflation, compared to our original outlook. We're planning on incremental pricing laundry compaction and productivity to help offset. We continue to expect 10%-plus operating income growth to offset a 320 basis point increase in the effective rate -- effective tax rate. We continue to expect full year EPS in the range of 4% to 8%. However, we now expect to be at the low end of the range. And with that Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] Your first question comes from the line of Kevin Grundy of Jefferies. Your line is open.
Kevin Grundy:
Great. Good morning, guys. Hey, Matt, maybe just start on international. You talked a little bit about some of the supply chain issues you guys are contending with and you sound pretty optimistic that that will recover in the back half. We haven't been – the business has been so good now for a number of years. We just haven't been accustomed to seeing that. Maybe just walk through the issues in a little bit more detail. I think you mentioned lockdown. We haven't talked about China in a while, but I think that's a smaller part of your International business. Maybe just get a little bit more granularity on the International business in the quarter and your confidence for the balance of the year?
Matt Farrell:
Yes. So we had a 0.3% organic growth in Q1. It won't be much better by the way in Q2. So we expect it's going to be back-end loaded starting in Q3. And yes, we said in our remarks that we have lockdowns we're dealing with in International. And the bigger problem actually is deliveries just getting product to deliveries. And this is especially prevalent in the GMG business, Global Markets Group. The Global Markets Group has grown significantly over the past five to six years and now it's one-third of International and it has been the fastest growing. And that part of the business has been growing 15% annually. So when that one slows down it affects the entire business. The important thing to keep in mind is we have the orders. We are just struggling to fill them either due to production problems or transportation issues. But we do expect those to continue in Q2 but be behind us in the second half.
Kevin Grundy:
Got it – yes go ahead I'm sorry.
Rick Dierker:
One thing to add to that. That business is really supplies from different countries exported from the US for example. And as our fill rates in the US improve that's going to of course improve the fill rates internationally.
Kevin Grundy:
Got it. Got it. Thanks, Rick. Just one more follow-up for both of you. Just on the elasticities, I think broadly it's not lost on you guys for a moment what we're seeing in the data and what we're hearing from others in staple so far. Maybe just comment on what you're seeing there and what's embedded really in the balance of your guidance for the remainder of the year? And then Matt just broadly, any hesitancy to take further pricing in your categories just sort of worry around the state of the consumer. And I'll pass it on. Thanks, guys.
Rick Dierker:
Yes I'll take the first one Kevin and Matt can take the second. Really on pricing, we've seen and this is what I said last quarter about a 20% to 30% impact better than we expected on elasticities for volume. We've continued to see that overall I would say and as we transition to the year of course now everyone talks about the consumer and the health of the consumer. And as Matt laid out in his prepared remarks, we've – we have assumptions as our fill levels gets back to normal. Our trade spending gets back to normal. Our marketing is two-thirds, one-third loaded in the back half. We have concentration hitting shelves now and will be there in the back half. And so there's a lot of things as tailwinds for the back half of our staple. But I'll let Matt talk more about the consumer.
Matt Farrell:
Yes. As far as pricing goes Kevin, your question is do we see further pricing in the future. Is that right?
Kevin Grundy:
Yes – it's twofold. It's sort of state of the consumer, demand, elasticity in general what you guys are seeing Matt and what you're embedding? And then related to that and sorry for being a bit propose, the inflationary environment start to give you any cause to push hard you announced additional pricing in some of your categories. Any more reluctant to do that now than you were even six to nine months ago?
Matt Farrell:
Well look, monthly savings rates are back to pre-pandemic levels. We know there's significant inflation and the wage increases haven't necessarily caught up with inflation. It's $80 to get a tank of gas. The household balance sheets are thought to be strong because of accumulated savings. But as I said in my prepared remarks there are definitely indicators that would suggest the consumer is becoming more cautious right now. So if there is a downturn, we think we're well positioned because of our value products. Of course the other thing we have going for us is we have number one and number two brands. To give you some color on price we did take price on laundry detergent in mid-2021 and those were high single-digits. And we've seen others take price as well in large – Henkel for example, across all Sun and Purex, they've taken price increases of high single-digits to mid-teens. And even P&G for Tide Gain and Tide Simply is up 6% to 10%. And we're a value product. So given the most recent tranche of inflation, we're taking another step-up, which we will quantify that until we see again in July. So that's the story on laundry and litter. Our first round we took a high single-digit and we're taking another round right now. Nestlé with Tidy Cat, they've already taken two rounds of price increases and that's amounted to about 20% up and Clorox recently bumped up Fresh Step by high single digits. So -- and then if you went over to vitamins, we raised prices low teens and we're valued in vitamins. So we have more room because we're historically the value gummy but competitors going up right now as well 6% to 10%. So it's happening broadly. So we do watch what the competitors are doing as Rick said the elasticities have been too bad. But we think we're done for now with respect to pricing. We've had a couple of rounds in laundry and litter. We've done something in vitamins and we've done -- made surgical strikes in all the other categories. And because we have our -- the split between premium and value 60-40, we think we're in good shape whatever comes.
Kevin Grundy:
Got it thanks for the color, guys. Good luck.
Operator:
Your next question comes from the line of Bill Chappell with Truist Securities. Your line is open.
Bill Chappel :
Thanks – Hi, good morning. I guess first on back on kind of the guidance. I guess the surprise is just that you're tempering the EPS this early in the year when most of your peers reporting are I guess maybe you would view as the hope trade that everything will recover in the second half. Kind of just help us understand like what were the major drivers of that thought process? Was it the recession? Was it international? Was it just want to be conservative without knowing all the details, yet? I'm just trying to understand -- because where you see you kind of guiding down in the second quarter, which is not always guiding down for the full year.
Matt Farrell:
Is that a multiple choice question Bill?
Bill Chappel :
Yes. Take C.
Rick Dierker:
Well. Hi, Bill, it's Rick. I'll take a -- it's relatively straightforward, right? We didn't change our revenue outlook range at all. So we still feel like overall net health of the annual consumption is strong. And as we improve our pricing, we have the ability to land anywhere within that range. So from a revenue perspective that's true international that's true. Orders fill will get better and international will get better as well. So the top line I would put that in a sound space but primary reason we adjusted the EPS outlook was because of inflation $85 million of inflation. And whereas before a quarter ago I said, hey -- online in the back half for resin ethylene and we think that it's going to be down anywhere between nine 9% to 10%. We just said you know what, we just saw the biggest spike in one month in our full year forecast that we've probably seen in the last couple of years. And we're now assuming spot rates at the end of March all the way through the end of the year. Now could that come down, because demand comes down because of other macro things? Yes but that's what we're assuming now.
Bill Chappel :
Okay. Now that helps for the color. Just one more on that like with that on the top line is you've added price increases. So presumably that would raise your top line outlook. Are you expecting some more elasticity that kind of brings it back to maintain, or is there -- it's not that scientific?
Rick Dierker:
Well two things. One, we continue to be conservative just because we've seen 20% to 30% improvement it doesn't mean that's how we're necessarily going to forecast on a go-forward basis especially with everything happening with the macro. And we have a big range in revenue really. But for the easy way to think of it right now is yes pricing went up by a couple of points and then volume would come down by a couple of points. And that's why we stay in that range we had before.
Bill Chappel :
Got it. Last one for me. THERABREATH would you expect TDPs to go up again further in 2Q as the resets happen? I mean it seems to be pretty widely distributed over the past three months but I assume, there's still some resets to go.
Matt Farrell:
We got a lot of them behind us already. They were a little bit better than we actually expected. But we do think that this brand is going to be a big grower for us in the 2023 2024 2025 Bill with additional distribution over time.
Bill Chappel:
Thanks so much
Operator:
Your next question comes from the line of Dara Mohsenian with Morgan Stanley. Your line is open.
Dara Mohsenian:
Hi, guys. So just to follow up a bit on Kevin and Bill's question. The volume was a bit weaker than we expected in the quarter and I think consensus also. So just wanted to get your perspective on that particularly the 6% decline in the US and Consumer Domestic because you sounded still pretty enthusiastic about the retail takeaway. Is that more sort of supply chain-related? Are you seeing any more consumer demand elasticity, as you move through the quarter in March or maybe so far in April? I just love a bit of perspective there on sort of the supply chain and availability issues relative to any elasticity you're seeing and thoughts on that front?
Rick Dierker:
Hi, Dara, it's Rick. I think the easy one is in Q1, we expected volume to be down about 4% and it came down minus 5%. And that was all due to our laundry transition, right? We compacted our laundry business about 10%. And what does that mean? It means we had to replace all 150-plus SKUs of one size to another size. And when you have tight inventory there was some bumpiness in March. And so we had less than optimal fill levels for the period of March and April. And the good news is we've recovered on that now. So -- but that's what you're seeing in terms of the expectation is that's why we're slightly worse on volume.
Matt Farrell:
Yeah. And you may remember Dara in my prepared remarks we hit rock bottom in Q1 with fill rates with the Omicron resurge. And we had more people calling out for COVID in one month than we had the prior two years.
Dara Mohsenian:
Okay. That's helpful. And then just on retailer relationships in the US. You guys have done a great job over time expanding shelf space. You're putting through a second round of increases now in a couple of categories this summer. You've had supply chain issues. So any issues in terms of retailer relationships, and how that impacts shelf space going forward? Obviously it's sort of a unique environment and a lot of competitors are taking a lot of pricing, but just curious for your perspective there. And just any thoughts beyond the categories you announced today for the summer on the rest of the portfolio if there could be pricing at some point and just how you guys think about that? Thanks.
Matt Farrell:
Yes. As far as retailers go from the beginning of the pandemic, we've been palms up and very transparent with the retailers with respect to all of our difficulties in the category by category. So I would say our relationship with our retailers is good right now. And the price increases have not tarnished or impaired that relationship. Like I said our most recent one is being sold through right now laundry and litter we expect that to go well. But I would say our commercial team would say we're in good shape as far as the relationships with the retailers.
Rick Dierker:
And then with your pricing question right after this next tranche that Matt just alluded to that's going to be really effective in July or so. You'll probably see more to the pack sizes versus pure price increases from us, but we'll see and we'll adapt to the environment.
Dara Mohsenian:
Okay, great. And then any thoughts on shelf space in the balance of the year and where you stand in the US, how we should think about that?
Matt Farrell:
Yeah. No, I mean I talked to our Head of Sales this morning and we've got a lot of new distribution coming in, in 2022 notably in laundry detergent with the baby product that we just launched is incremental. So we're going to spreading that on shelf. So, yeah, we -- it's one of the reasons why we feel confident about the year.
Dara Mohsenian:
Okay. Thanks guys.
Operator:
Your next question comes from the line of Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh:
Good morning. Thanks for taking the question. So I guess just on the gross margin line Rick, any more specificity you can provide in the magnitude of the gross margin decline you're expecting for the full year? And then do you still expect to exit the year with positive gross margins?
Rick Dierker:
Yeah. No great question Rupesh. So we just said we are -- and in our original outlook contract and that's kind of what we reemphasize today contract. So I'm not going to give you an order of magnitude. I would just say that, yes, we expect improvement. Q1 and Q2 are going to look similar but then we're going to expect an improvement as we go through the entire year and we expect to be positive as we exit the year in Q4, largely because of pricing concentration, supply chains back in stock right -- supply chains back in stock and fill levels we have fewer trucks. We're very inefficient still in Q1. And then productivity build throughout the year as well. So that's why we think we're going to be in a good spot as we exit the year.
Rupesh Parikh:
Okay, great. And then I guess my second question. So I think in your press release you guys expect supply chain issues to be in the back half of 2022 for the most of your brands. Why wouldn't it be for all of your brands? Like I guess what headwinds do you still expect to have later in this year entering 2023?
Rick Dierker:
No, we -- I mean that's just a wording in the release, we expect to really kind of be at pre-COVID type levels by the end of the year.
Rupesh Parikh:
Okay, great. And then maybe kind of the last question. Just on organic growth. Do you have updated organic growth expectations by segment?
Rick Dierker:
No change. Since our outlook in January our company outlook is the same and there's no change to the three pieces.
Rupesh Parikh:
Okay, great. Thank you.
Operator:
Your next question comes from the line of Jason English with Goldman Sachs. Your line is open.
Rick Dierker:
Hey Jason.
Jason English:
Hey, good morning folks. Thanks for letting me in. So you mentioned that you're off the bottom in terms of supply chain constraints. It sounds like you kind of worked through a lot of that earlier in the quarter, and it sequentially improved through the quarter. But when we look at the Nielsen data, it's almost the inverse. Like as the quarters progressed your volume trends eroded and the most recent data point is probably the weakest we've seen in a very long time. Can you unpack that a little bit? Like what's the difference of why we're seeing the volume trends erode later when you're narrative in terms of supply constraints suggests that it should actually be going the other way?
Rick Dierker:
Yeah, sure. Hi, Jason, it's Rick. I don't know if I answered it for Dara or not but it really has to do with laundry, right? Our volume guide for the quarter was down 4%. We really came in down 5%. And I would have said we would have beat our volume guide. We had the orders for it. But as we go through this transition of 10% compacted for laundry all these new bottles and against 150 SKUs. As that goes up and the other 150 has to come out then the execution was not flawless, because there's a lot of complexity. When you think of a new product and you're slotting in two or three SKUs and typically a retailer that's no problem with that every day. But when you're talking about 150 SKUs, we couldn't build the inventory that we wanted. And so we had hard cutoff dates. And so we were out of stock more than we would want in our laundry business, in March and even in some in April. And so that's why you see that kind of nuance that, as supply is recovering. And we're fully recovered we're at 90% fill levels on laundry for example this week. But as we went through that bumpiness that's why you have out of stocks at laundry one of our biggest businesses for a period of I don't know three or four weeks.
Jason English:
And did you go in isolation, or is the rest of the category compacted a comparable magnitude at the same time?
Rick Dierker:
Yeah. No we mentioned maybe six months ago that a lot of the competitors had moved previously already, anywhere between 9%. And I don't know 13%. And so we lagged that move, but we've moved and this is big step for us 10% and we may do more in the future.
Jason English:
So you've had a relative price value advantage over them for the last number of months, and now that advantage is fading. And there's always been a concern like if you go in isolation you shrink your bottle same price like it's a perception a price perception. Given that you're going out of sequence now how are you assessing the risk that the consumers now perceive you to be a less attractive value and you lose volume or market share as a result?
Matt Farrell:
I think the way to think about it, is maybe there was an advantage, but we've turned to historical gaps as a result of our concentration. So we don't think that's going to be an issue. Keep in mind that I called out some of the price increases that the competitors have taken like Henkel has gone up high-single digits to mid-teens. So there's a lot of movement in the category right now. So I don't think it's going to change the relationships or the consumers' perception of value.
Jason English:
Got it. Understood. Thanks a lot guys. I'll pass it on.
Matt Farrell:
Okay.
Operator:
Your next question comes from the line of Chris Carey with Wells Fargo. Your line is open.
Chris Carey:
Hi guys. How are you?
Matt Farrell:
Hey.
Chris Carey:
So just one question just around, price versus volume just being a bit more specific, I guess if I just think about the pricing that you've already announced and from the new pricing coming through it would suggest that maybe you're in the 5% pricing range in Q2 and so embedding volume elasticity is that fair? And then, similarly for the full year, it seems pricing is going to shake out at least in that 6% range. So again embedding volume elasticity or otherwise. And I guess -- is that a fair characterization? And then, secondly, is just how much of this is pure elasticity as the recovery in the supply chain as laundry is still catching up? And so I'm just trying to frame those competing dynamics.
Rick Dierker:
Yeah. No problem, Chris. This is Rick. I'll just refresh your memory on what we said previously. I won't get into the quarter, but I'll talk about the full year. We had said -- I had said previously we thought volume was minus one and price was plus 5.5 and that's how we got to the midpoint of our revenue range of 4.5 organically. And now I would probably say, it's closer to minus three on volume and plus seven or so on price. And it's -- the volume piece is of course the new pricing the elasticities for Fabric Care and Litter. And then, also Matt alluded to it in his comments, the DIY shopper foot traffic some of those hardware stores are down by about 10% or 12%. So we think that the Shower Heads business and WATERPIK will be down as well. So that's how we get to the volume of minus three. And then on the price of course the pricing is up because of those actions we've taken and also favorable mix. Our personal care portfolio the THERABREATH a lot of the brands in the portfolio for personal care are doing well.
Chris Carey:
That's very helpful. Then just one follow-up on, the prior line of questioning just around gross margins, clearly inflation tracking worse maybe 400, 500 basis points for the full year and gross margin is expected to rebound in Q4. I think that all makes sense. How does productivity factor into the equation this year? And are there opportunities to perhaps accelerate the amount of savings that you're getting or just given the tight supply chain environment is that just going to be a more difficult thing to accomplish this year? Thanks a lot.
Rick Dierker:
Yeah. I would just say on the productivity front, it builds throughout the year. And the reason it builds is because, remember during all those key COVID times, and just really tight capacity times, we were unable to get line trials the plants to run some of these productivity projects. And as our capacity increases because our throughput is improved and our case members rise we'll have more time to do some of those qualifications. And that's why it builds throughout the year.
Chris Carey:
Okay. Thanks so much.
Operator:
Your next question comes from the line of Olivia Tong with Raymond James. Your line is open.
Olivia Tong:
Great, thank you. I just want to follow-up on a couple of things. First in terms of the supply chain constraints you talked about incremental pricing in laundry and litter. On an annualized basis is that -- how much of the cost inflation that you mentioned, does it, gets covered by that pricing? And then since those were some of the first categories to go last year should we be thinking that at current levels, you'll be evaluating sort of the same playbook as last year, as different pricing maneuvers lap, or is this pricing that you're planning to take right now and not for the inflation forecast that you already see combined with the productivity initiatives that you updated us on?
Rick Dierker:
Yes. So let me try to answer both of those. So first of all, your first question was really how does our litter and laundry pricing recover versus inflation. And I would just say, we took a big step back and we've looked at really the two years of inflation since COVID started. And the good news is, this next price increase the 80% that we did plus this next tranche. As we exit the year we will have recovered through pricing and productivity all the cost inflation largely. So that's good news. What was your second question Olivia?
Olivia Tong:
Yes, just around the cadence of potentially more price increases because laundry and litter were the first to go last year. Should we assume that as the year progresses then you'll continue to evaluate more pricing with respect to the categories -- the rest of the categories that went as the year progressed?
Rick Dierker:
Yes. That all depends on the consumer and the macro environment as well. But I think what we both said earlier was, these two price increases are underway. And then we're also going to look at different pack sizes and other forms and move just list price increases unless there's another shoe that drops on inflation again.
Olivia Tong:
Got it. That's helpful. And then just in terms of this quarter 8% pricing in total 9% in consumer that's obviously pretty unprecedented as far back as my model goes. So, realize of course that we're also experiencing unprecedented levels of inflation. Those numbers are pretty big. And given that you were able to achieve that, I'm kind of curious how that might influence your future plans on pricing. Does it make you more optimistic about your price elasticities longer term, or do you just kind of talk this up more to the macros of a still relatively healthy consumer environment tight capacity all these things that are playing a part?
Rick Dierker:
Yes. You're talking about 9% price increases on average, but you're also talking about 9% of COGS inflation a year ago and that's our new outlook for this year as well. So big, big numbers of price because there's unprecedented levels of inflation. I don't think it would give us any more confidence in the future. It's great that when we price and our brands are number one or two, we've been able to do that and it's been relatively straightforward, but the entire ocean has kind of risen because of this global macro inflation and all competitors everywhere and every category are taking price.
Olivia Tong:
Got it. And then just lastly in terms of some of the international supply chain issues like what's happening to the business that you lost? Is it going to other players or just consumers sort of less -- more depleted in terms of their inventory or are they just pulling consumption? Just kind of curious what's happening to that lost sale? Thank you.
Matt Farrell:
Yes. No there's definitely some lost sales and in some cases, you can lose shelf space. Remember and particularly in our Global Markets Group we're dependent upon distributors to interface with the retailers. But it's -- we have very strong distributors in many countries. So, we think once we get back in supply these two quarters are not going to hurt us long term.
Olivia Tong:
Got it. Thank you so much.
Matt Farrell:
Okay.
Operator:
Your next question comes from the line of Andrea Teixeira with JPMorgan. Your line is open.
Andrea Teixeira:
Thank you. Good morning. So following up on inflation, I thought you were 60% hedged heading into the quarter. And I believe you – obviously, it makes us saying like the $85 million additional inflation hits your 40%. As you roll the hedges how we should be thinking longer term. So that means that, you have to take additional pricing for the remainder 60% that was hedged as you go into '23? And then just as a fine point on clarification on the pricing in laundry and also in the litter side. So, you said -- I think you said high single digits at the time, mid last year in laundry and then would we expect a similar magnitude early now in June, or you're just using the concentration of compaction to help you most of that, or it's both? And then can you also update on the litter side please? Thank you.
Matt Farrell:
Yes. I'll take the -- your second question first. We're only – Andrea, we're only communicating that price increase right now to the retailers so that exercise is not complete. So we won't be updating everybody on the magnitude of the price increase for laundry and litter until we talk to you in July.
Rick Dierker:
Yes. And then on your comment on the hedge, yes you're right we were 60% hedged within the year. A lot of this is diesel and -- diesel costs and oil-based inputs that we have that flow through other raw materials as an example. So those specific -- we do at times have hedged diesel. We just have not hedged a lot of diesel in 2022. So a lot of that diesel -- very quickly and then all the derivative products of oil that go through the supply chain. So that's really the basis of that.
Andrea Teixeira:
And just as a follow-up is that also the third-party manufacturing that obviously has a trickle down and a pass-through? And to that end the service levels I understand obviously, you had to shift all these 150 SKUs. And is that -- the service level as you exit the quarter improved? So can you update us on the service levels as you expected? And then how you should be feeling and that's the reason why you probably feeling confident that you can keep that top line and obviously increase the top line range?
Rick Dierker:
Yes, you're right. Those costs would also include third-party manufacturing costs that are especially for the raw materials components that they would have to have. So that's our best guess for the full year impact of that. And then fill levels Matt said in his remarks that in Q2 was our bottom quarter for the last seven or eight quarters. So we hit below 80%. And that was a bumpy transition for laundry, but it was also as Matt said in one month we had more out of -- labor issues than we had in many quarters last year. So the net of it though is I think to end on a positive is we are hitting mid to high 80s for the month of April. And in some key brands we're hitting in the 90s again already. So we have a lot of optimism. We can see the light at the end of the tunnel and that's why we're calling the back half of being recovered from a supply chain perspective.
Andrea Teixeira:
Thank you. I will pass it on.
Operator:
Your next question comes from the line of Lauren Lieberman with Barclays. Your line is open.
Lauren Lieberman:
Great. Thanks. Good morning. One question was a clarifying question because in the release it pretty explicitly says that the volume performance was a combination of supply chain effects and also elasticity. But then I feel like in your commentary there's a lot less around elasticity at least in the current quarter. So I was just hoping to get some clarification on that point? And then secondly, expectation that promotional levels normalize in the back half of the year. I'm just curious why are you thinking about that in terms of frequency depth both? Because I don't feel like that's something we're hearing from any other household product companies just given the inflationary environment, of course. So I was curious on your perspective on that point. Thank you.
Matt Farrell:
Okay. I'll take the promotional environment first. Right now Lauren, we should really be talking about household products because personal care products are generally not heavily promoted. So if we look at laundry detergent and where it is right now if you look at say liquid laundry detergent. The sold-on deal is around 31%, 32%. And normally it's in the mid-30s. So it's off the historical levels. And if you look at on a brand basis the kind of -- the value brands are sort of tightly bunched. Arm & Hammer, Purex, Tide Simply. They're all 24%, 25%, 26% sold on deal. So the big promoters is Tide. It's over 42 - it's 42% actually. And there were lower promotions frankly for a while now primarily due to supply shortages. And as you point out the introduction of price increases. So you're right it may not return to historical levels this year. But if it does we're prepared for it. And Rick anything you want to add to take on that first question?
Rick Dierker:
No, nothing else to add on that one. But on the volume question you had Lauren, I think it's just a combination. And, of course there's always volume implications to rise in price and harder to measure these days with all the different attributes going on with supply, demand, competition, lags on when pricing happens all those things. But we think there are two contributors to the quarter. We think it was the pricing elasticities and we think supply chain and I walked through some of the laundry bumpiness as well. So the good news is as we go through the year we hope that the supply chain stuff is improving and then we're left with really just purely some of the price elasticity on the volume side.
Matt Farrell:
And Lauren, I can give you a little more color too on the household just talking about litter. So if you look at litter sold on deal right now it's around 10% and it's typically in the high teens. And -- well everybody had problems in Q1 Clorox, Nestle, Church & Dwight as far as supply so intermittent out of stocks. So again low promotion. So yes it will probably be a slow roll for that to come back for the remainder of the year but as I said before if it does we'll be prepared.
Lauren Lieberman:
Okay. Great. So just again to clarify in the quarter itself not the forward look, but in Q1 in what businesses have you already seen elasticity?
Rick Dierker:
Everywhere we raise price we have seen elasticity negative impacts on volume. We -- our comment has been those negative elasticities that were historical. I'm going to make it up for a second. If laundry, we say we raised price by 1% we expect volume to decline by 1%. In context of that we've said our elasticities have been 20% to 30% better than we expected. So that would mean that if price was up by 1%. In context of that we've said, our elasticities have been 20% to 30% better than we expected. So that would mean that, if price was up by 1%, our volume would be down by 0.8% of it, okay? So I would just say in every case, we've raised price, we have seen negative volume elasticity, but they've been better than we expected.
Lauren Lieberman:
Okay. All right. Thank you for the clarification.
Rick Dierker:
Yes. All right.
Operator:
Your next question comes from the line of Steve Powers with Deutsche Bank. Your line is open.
Steve Powers :
Hey, guys, good morning. Just on the supply from just a bigger picture perspective. Obviously, multiple factors in place in different parts of the business and the world and everybody had production transportation issues. But it just feels like you guys were early in terms of calling out the materiality of supply issues going back round about a year. And to some extent, I think the impact at least my perspective is they've been a little bit more severe. You've been talking about leaving money on the table for multiple quarters now. So I guess just the question is acknowledging your optimism over the balance of the year just, has it caused you to rethink at all the balance of in-house versus third parties, or just your diversification of suppliers and force to contemplate any change as you go forward, or are you kind of holding path on the supply chain structure as it exists?
Matt Farrell:
No, yes, that's a good question, Steve. We've made major changes in our supply chain. And what we're trying to do right now is have a shorter more resilient supply chain. And if you talk to our folks in supply chain, you'll hear that we've qualified dozens and dozens of new co-packers and suppliers, so that we have -- across the system, because there's no telling whether or not there's -- someday there's going to be another pandemic or some other black swan event. So, we said we got to be prepared for that. And it's created just a ton of work for our teams over the past couple of years. But -- when we come out of this, we're going to feel like we're even more resilient than we were going in. So it did definitely expose some of the weaknesses in our structure, which we've now cured in the last 18 months.
Rick Dierker:
And just to add to that, most of these issues that we have isn't because we outsource a lot of our finished good third-party manufacturers. Most of this is because we've had one or two raw -- key raw material supplier or we haven't been fully vertically integrated for example. But the good news is all those choices and decisions were made 12 months ago to adjust and improve. And so we're seeing every month now more and more of these coming online. So again, that's why our fill rates are improving so rapidly in April and that's why we expect it to continue.
Steve Powers :
Okay. That's great. Yes. So the changes -- the kind of the strengthening of the overall supply chain that redundancy has been built kind of in real time as you correct the here and now issues. And so when things are back online you should also have that redundancy back online and the business -- the whole system should be stronger into 2023. I think that's my takeaway. Is that fair?
Matt Farrell:
Yes. That was the goal when we started and that's where we're going to land, Steve.
Steve Powers :
Okay. Perfect. Thank you. Thank you both.
Operator:
Your next question comes from the line of Peter Grom with UBS. Your line is open.
Matt Farrell:
Hi, Peter.
Peter Grom:
Hey, good morning. Hey, good morning everyone. Hope you are doing well? So I just wanted to ask specifically about the 2Q organic revenue guidance. And maybe I missed this, but did you discuss volume versus price mix in that outlook? And then Matt, I know you discussed some of the recent trends in value detergent, cat litter, shower heads, et cetera, that I guess led to some of the comments in the release around the portfolio's performance during a recession, I guess. But just wondering if you could comment as to whether you saw an acceleration of these trends as you exited the quarter and through April that is giving you a bit more concern versus maybe earlier in the year, or has it been largely stable throughout the quarter?
Matt Farrell:
No. I would say, our remarks about what we're seeing with -- just to remind you, we still -- value detergent had been losing ground to premium for many quarters and then in Q1, so this is recent. It's now kind of flattish. And the trends we saw are Q1 trends with our orange box in litter, which is value is now moving faster than our black box, which is premium and that's a reversal of the prior trends. So, yes, I mean the commentary is recent and we're generally very transparent on these calls, we'll tell you what we're seeing. And that does influence our thinking with respect to what went may be ahead. Now is it -- could it be just we're going to have a few months where people are now traveling more and spending more money on experiences versus products. Yes, that could be part of it, but we did want to alert everybody to what we're seeing.
Rick Dierker:
And then in terms of volume price in Q2, I would say, it's going to look a lot like the mix we saw in Q1, right? The midpoint of organic growth in Q2, I think, is going to be around 3.5%. I would say, volume is still going to be down around 5% because we saw some of that laundry, again concentration, bumpiness in early April because some retailers were not all the way full on shelf. And then from a price perspective that last 80% tranche of pricing is actually a full quarter effect. So it will be at or above Q1.
Peter Grom:
Okay. Thank you, so much.
Matt Farrell:
Okay. Thank.
Operator:
Our last question comes from Wendy Nicholson with Citi. Your line is open.
Wendy Nicholson:
Hi. I appreciate I know the call has gone on a long time. I just had a small question really about the VMS business. I think you said earlier on that you were taking double-digit or mid-teens pricing on that business. And that surprised me, because I would have thought that's a higher gross margin business maybe the cost of ingredients wasn't as large. So number one was like why that the price increase is that high? And then secondarily, just -- and I know it's a small business, but still interested in it. Given that it's kind of more of a discretionary product, I don't need it may be as much as I don't need vitamins as much as I need laundry detergent. Do you expect to see more elasticity of demand in the VMS space? Thanks so much.
Matt Farrell:
VMS is actually holding up well. So demand is still high. As far as the price goes, the -- what I said, we've raised prices low-teens and that competitors are going up as well 6% to 10%. And historically, our -- have been the value gummy and still will be with these price increases. So we've had more room to move up. And yeah, ingredients and inputs and obviously transportation costs are all impacting the vitamin business. So it's no different than the other business as far as our logic for raising price. But the category is healthy. Demand is still strong. The gummy category was up, consumption was up 11% in Q1. And our household penetration is up appears to be sticking. And you always have the tailwinds of the wellness trend. Despite of this we also have a business for nasal hygiene and that was a pretty sleepy category once upon a time. It's much bigger outside the US, where we have a product like STERIMAR, but nasal hygiene category has been picking up. And I guess the other comment on the categories is private label share of gummies has declined. Last year first quarter it was 24%. And right now it's 22% so it's down 200 basis points. So yeah, I think the category is strong. Our issues are supply issues frankly right now.
Wendy Nicholson:
Got it. That’s very helpful color. Thanks so much.
Matt Farrell:
Okay.
Operator:
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.
Matt Farrell:
Thank you all for dialing in to join us today. I'm going to begin with the safe harbor statement. I recommend you read it at your leisure. We have our entire management team on the call today. We are all available for Q&A after the formal pitch. We have a lot of slides and several presenters. I’m going to give you the short story upfront. 2021 was the year of supply chain disruption, inflation and high consumer demand. We acted quickly in response, we raised price and we added a significant number of co-packers and suppliers to our network. Consumer demand drove significant sales growth, which enabled us to offset some of the inflation. Because of the demand, we are now planning to significantly expand our capacity for vitamins, litter and laundry in the next few years. During the past year, we kept our focus on being digitally savvy as our online sales grew to 15% of our global sales. We posted full year 2021 organic sales of 4%, which was broad-based across all our businesses, U.S., International and Specialty Products. Our full year 2021 EPS growth of 7% is down the mill of a 6% to 8% EPS outlook that we announced 12 months ago. We feel very good about hitting our EPS range given all that happened in 2021. Looking ahead to 2022, we expect strong growth in both our U.S. and international businesses driven by consumer demand, which we expect to stay elevated for most of the year. Regarding inflation, we expect an incremental $155 million of cost inflation in 2022, some of which has already been priced. But we expect to take more pricing actions this year. As always, we have innovative new products to announce today. And I'm especially proud of some sustainability news that we will share in a few minutes. On the M&A front, we are quickly integrating our recent acquisition, TheraBreath, which is our 14th power brand and we are hunting for number 15. As you saw in the press release, we expect 3% to 6% organic sales growth and 4% to 8% EPS growth. The top-end of the sales and EPS ranges are dependent upon our ability to improve our fill rates. As supply improves, our shares are also expected to increase as well. Long-term, we believe our evergreen model is alive and well. Now let's jump into the formal part of the program. Let's start with our performance overtime. Just about any period you would pick, you would conclude Church & Dwight is a stellar performer within the CPG space and we are known for our consistency. 2021 was another year with 17.9% total shareholder return. We have an evergreen business model, which calls for 3% organic sales growth and 8% EPS growth. If you said how's that evergreen model working out for you? Well, let's take a look. We've averaged 4.3% organic sales growth for over 10 years. And if we take a look at EPS, we've averaged over 10% EPS growth over the same period. The sources of our 3% organic growth are 2% U.S., 6% International and 5% specialty products. We have 14 power brands and they drive more than 80% of our revenues and profits. We have a well-balanced portfolio with a pretty even split between household and personal care, Specialty Products rounds out the portfolio, representing 6% of sales. Our business has been known to perform well in virtually any economic environment, because we have a balance of 60% premium products and 40% value. We are well-positioned for good times and bad times. About three-quarters of our business is in the U.S., which means we have a lot of room to grow internationally. We believe one of our competitive advantages is we can move fast and adapt to a changing market. That quality was clearly demonstrated over the past 18 months given all the obstacles we have overcome. We have experienced significant headwinds in 2021, which will continue in 2022. You may have heard me say that it feels like we have been chasing a ball downhill. Well, that illustration you see was drawn by Scott Druker, the Head of our Animal Productivity Business. Obviously, we're very frugal here at Church & Dwight. Regarding the inflation headwinds, we will have raised price on 80% of our portfolio by February and we are not done. We are planning for more price increases in 2022. And later on in the presentation, Rick Spann, our Supply Chain Leader, will discuss our actions to address supply shortages. We have a long history of growth through acquisitions. Since 2004, we have completed an acquisition in almost every year as we have grown from a $1.5 billion company to over $5 billion today. Later on Barry Bruno, our Chief Marketing Officer, will take us through our most recent acquisition, TheraBreath. Back in the year 2000, we had only one power brand, and that was Arm & Hammer. Today, we have 14 Power brands that are leaders in each of their categories. We've become a digitally savvy company. Only 1% of our sales were online in 2015. Today, it's 15%. This is another example of our ability to adapt. We have a low exposure to private label. The weighted average private label share in our categories is 12%. Actually, only five of our 17 categories have meaningful private label exposure. In general, private label has not been a significant factor in our categories over the past year. Now I will turn the mic over to Barry Bruno, our Chief Marketing Officer.
Barry Bruno:
Thanks, Matt, and hello, everyone. I'm Barry Bruno. And for the last several years, you've been hearing from me about our international business. But in October, I took over as our Chief Marketing Officer, so while I still love our international business and team, you're going to be hearing from me now about our U.S. domestic business. And that business, which as you heard earlier, represents over 75% of total Church & Dwight sales is in a great place and is well-positioned for future growth. And I can say that with confidence because first and foremost, we compete in healthy growing categories in which we often hold the number one or two market share position. Second, there are a number of macro trends, some of which are established and some of which are just emerging, which provide huge tailwinds to our brands going forward. And finally, our two most recent acquisitions have, for different reasons, which I'll get into shortly, huge room to run ahead of them. To my first point about healthy growing categories, here you can see the top 17 categories in which we compete, and whether they've grown in green or contracted in red in each calendar year. And what you'll see overwhelmingly is a lot more growth and contraction. And if you look more closely at 2021 performance, you'll see sequential aggregate weighted growth across all categories of plus 6.1% in 2021, which was on top of exceptional plus 12.5% growth in 2020. And if we drill one level deeper on 2021 performance, here you can see which categories drove that growth with gummy vitamins, dry shampoo, power water flossers and pregnancy test kits leading the way and more than offsetting softness in baking soda, electric grooming and cold shortening, which was driven down by an almost non-existent flu season in 2021. Despite excellent growth, our market share suffered in 2021, as persistent supply challenges and related in-stock levels left us with demand we just couldn't fulfill. This was especially impactful on our fabric care, VMS and cat litter businesses. As supply improves throughout 2022, we see a corresponding tailwind and expect market shares to improve accordingly. My second reason for confidence in the future, as that multiple trends, both established and emerging point to long-term future growth. The first trend centers around pricing, where you heard Matt confirm earlier that we've taken price on 80% of our portfolio. And we think pricing is a muscle, we're going to continue building as we expect a prolonged inflationary environment and see future price increases likely. The second trend is an elevated and we believe permanent consumer focus on maintaining a cleaner and healthier home. The third is a belief that from a health standpoint, both mental and physical prevention is the best medicine. The fourth is that self-care has gone beyond just an occasional splurge and has become an essential and permanent part of so many more consumers daily routines. And finally, that a gradual return to normalcy, despite what we've seen in the past few weeks is inevitable. And when consumers are ready to return to their pre-COVID social routines, we're ready for them. So let's dive deeper into each. On pricing, we took price on laundry and litter in mid-year 2021 and we're taking price and VMS and across multiple personal care categories right now. We'll have a full year benefit in 2022 on the majority of those increases, and the early read is that competition has followed or is following in all key categories. Prices are sticking and elasticities are better than our initial forecasts and should we move into a recessionary environment, our value brands, which make up 40% of our portfolio are well positioned for a consumer who's looking for deeper value. In terms of consumers, who are spending more time at home today and we think, we'll continue to spend increased time at home in the future and will therefore be even more focused on a clean and healthy home. We see great inroads with 3 million incremental households now using ARM & HAMMER and Oxiclean each versus pre-pandemic levels in 2019. We don't see this going backwards, and in fact, see household penetration continuing to build year-over-year. In the spirit of consumers looking to stay healthy, both mentally and physically, we see a continuing trend where consumers are looking to vitamins to help out and not just any vitamins but the gummy form in particular, which is where consumers are migrating to from pills and capsules is up 7 points since 2019. Equally important, is that we're well positioned in the category with offerings that match-up nicely to all of the consumer needs states that are growing, including sleep, stress, mood, among the others you can see here and all of that translates to an incremental 5.7 million households buying VITAFUSION in 2021 than we're buying in 2019. Likewise, brand awareness continues to grow and are aided brand awareness is an incredible 53 points since 2012. The fourth trend we see as not so much emerging but is already established is the belief that self-care is not just an occasional splurge, but it's an increasing part of daily routines. A few statistics that bear this out included 87% of consumers now claimed to actively practice self-care, while 70% have established specific self-care goals and 59 are practicing self-care more in 2021 than in 2020. A group of some of our most important brands, including WATERPIK, Spinbrush, VITAFUSION, Viviscal and TheraBreath are benefiting from this trend already and stand to benefit even more in the future. WATERPIK in particular has a lot of runway ahead since the household penetration for water flossers is 23% compared to power toothbrushes at approximately 40%. Finally, we're as eager as our consumers and each of you for a return to normal. And we're starting to see a reestablishment of social interaction which is driving categories like skin and nail care, dry shampoo, hair growth and depilatories to high single-digit or even double-digit growth. And we see that continuing. One interesting statistic to make this runway real is that BATISTE, which is one of our fastest growers in 2021 still has years of runway ahead as U.S. household penetration for dry shampoo is only 4.5% compared to the U.K., where the brand was born, where household penetration is 8%. Finally, one category that continues to lag is condoms, but we don't believe sex is over with just yet. So we're ready with America's number one condom brand when the category inevitably bounces back. And if that's not enough, we still have huge runway ahead on our two most recent acquisitions. With regard to ZICAM, we haven't had a normal cold and flu season since COVID struck. As we emerge from COVID and consumers are increasingly social, experts predict there's an inevitable return of the flu, and those peak seasons that we see in Q1 and Q4 will provide material growth that we haven't experienced since acquiring the brand. And now that we're launching ZICAM in a new gummy form, which I'll talk about more in a bit, there's even more reason to believe. Finally, THERABREATH was a great holiday present when the deal closed on December 24. And when we combine significant new distribution opportunities with our great WATERPIK dental hygienists detailing force, we see significant room for growth ahead. Speaking of THERABREATH, just about everyone suffers from morning breath and over 2.5 billion people worldwide are almost 30% of the world's population suffer from some sort of chronic bad breath. And that bad breath starts most of the time in the mouth, throat and tonsils driven by sulfur producing bacteria that lingers there. Dr. Katz, who we bought the brand from, realized this not only as a dentist himself, but as the father of a daughter who was struggling with chronic bad breath. So Dr. Katz invented this alcohol-free mouthwash designed to specifically target sulfur producing bacteria. It was a home run with his daughter, and you can see here that it's been a home run with consumers everywhere as it has been materially outpacing total mouthwash category growth and the alcohol-free category subset every year since launch. Better yet, there's still huge room to run ahead of us. This slide captures total retail points of distribution for our top competitors and for THERABREATH and what you'll quickly see is that even though THERABREATH is driving category growth as you saw in the last slide, we're way behind in total points of distribution with ample room to launch new variants, new sizes and expand into new channels ahead. So in summary, we participate in great healthy growing categories. Multiple key trends are our friend, and our most recent acquisitions have tremendous room to run. All of which give us confidence in our future. And we haven't even talked about new products yet. Okay. Now, let's move over to new products where we have a long history of launching new product innovation across our portfolio of power brands and 2022 will be no exception. So let's dive into a sampling of some of our 2022 new products. The new VMS consumer who entered during the pandemic is more likely to purchase gummies, seeks products with multiple benefits and as a more immune conscious consumer and as the category continues to shift to gummies, VITAFUSION set out to expand the relevance of gummies in order to continue to win it shelf. Introducing VITAFUSION BI-LAYER GUMMIES, these two-in-one gummies provide two benefits, two flavors and two colors to deliver multiple benefits in a fun and visually appealing way. This multi-plus platform clearly articulates product benefits to e-shop ability, and researchers told us that the platform is expected to grow the VMS retail market basket, as nearly 30% of respondents said they would take these in addition to their current multivitamin. The immune SKU is a multi-vitamin plus zinc and vitamin C. The beauty SKU is a multi-vitamin plus biotin and retinol and we're looking forward to both driving great continued growth. Now, moving over to our Specialty Haircare franchise, you heard me say earlier that over the past several years, there has been a shift in consumer priorities towards selfcare and during COVID, this trend has been magnified as consumers are spending much more time at home. One example of desired pampering treat oneself can be seen in 23% growth in hair treatments and within that segment 72% growth specifically in hair masks. Hair masks represent an opportunity to care for the health and condition of hair. However, they typically take around 10 minutes to work and need to be rinsed off in the shower. Introducing BATISTE Leave-in Hair Masks which deliver selfcare on her terms. These lightweight conditioning formulas are infused with plant-derived proteins and vitamin E and allow it to nourish hair and seal-in moisture between washes with no rinsing required. Now, over to health and well-being where two-thirds of consumers believe that products sold in the cough, cold, and flu aisle are more effective than those sold in the VMS aisle. And the ZICAM consumer is already buying over $40 worth of competitive immune products sold in the cough, cold, and flu aisle. So, we're losing out on potential sales by not having any immune products in that aisle. So, now I'm pleased to share that ZICAM is launching its immune supplement gummies the formula features ZICAM Zinc and also has 100% daily value of the top three immune ingredients. The line includes a regular formula and a night-time version with melatonin, as immune plus sleep is one of the fastest growing sub segments and VMS. Both products are also designed to provide a terrific value versus the competition. Now, over to fabric care, where the baby detergent segment is currently a $136 million category and is the second fastest growing segment and liquid laundry detergent. However, Arm & Hammer doesn't have a product here today to meet mom's needs, where we know she's looking for a hard working product at a reasonable price, so she doesn't have to compromise on what's best for her baby. Introducing our first Arm & Hammer baby launch detergent, which is designed to help families do what's best for their babies with zero compromises. Specially created with our Arm & Hammer babies in mind, it's gentle enough for baby skin, tested by pediatricians, and offers a hypoallergenic formula that has zero preservatives, no phosphates, and no dyes, and it's even EPA certified as a safer choice. We're very excited about this launch because a baby liquid laundry detergent also helps us downage the Arm & Hammer brand, increasing the lifetime value of each consumer. Let's take a look at some videos that bring this new offer from Arm & Hammer to life. [Video Presentation] So, in closing these are just a few highlights from another great year of innovation from Church & Dwight. Okay, now let's switch gears and move over to the steps we're taking on our path to a more sustainable future. Starting with the reality the climate is more relevant than ever, especially for our younger consumers. Gen Z in particular is two times more likely than Baby Boomers to say they've been personally affected by climate change. And the expectations for businesses and brands are very high. Consumers expect companies to take care of the planet and make progress on societal issues at the same time. As a company, our recent actions such as offsetting 100% of our global electricity demand by moving to green energy and in partnering with Arbor Day Foundation to plant millions of trees in the Mississippi River Valley, it helps set the stage for our next move, which is formalizing our climate strategy by submitting our application to the science-based targets initiative. We recognize the importance of taking a science-based approach to the environment and ensuring that the targets we set and corresponding actions we take are aligned to industry standards and best practices. Included in our application to SBTi is a commitment to slow the warming of the planet, increase the use of renewables and report on our progress through our annual sustainability report. So you can see that we're taking this problem seriously at a corporate level. But our consumers who have always been proud problem solvers want to get involved as well. And our goal is to engage them through the power of our most iconic brand, ARM & HAMMER, which is why today we're pleased to announce, we're kicking off a new campaign starting with ARM & HAMMER baking soda to show consumers we're taking responsibility for our impact on the environment, brand by brand. To get started, we measured our carbon footprint on baking soda and are working to reduce it to zero, initially through verified carbon offsets. Allow me to share a video with you that illustrates how we plan to bring this to life. [Video Presentation] Throughout this journey, our goals are to drive awareness, engage consumers and inspire action. We'll have more news to share in the space around how we can work in partnership with our consumers to multiply our efforts and invite you to follow our journey as we build new strengths here and do our part to protect the environment. Okay, now over to my friend Mike Read to talk about our growing international business.
Michael Read:
Thanks, Barry and good morning, everyone. Over the next few minutes, I'd like to run you through the International consumer highlights, followed by our specialty product story. For the International division, our evergreen model target is 6% in organic sales growth. 2021, we posted organic growth and 5% slightly below our evergreen model of 6%, but lapping 8.6% growth in 2020 and while we're below our evergreen model target, 2021 is a strong delivery in the face of widespread global supply disruptions impacts from COVID-19 and weather-related events. Q4 finished at 4.7% growth combining our two International segments. First, our subsidiary markets which are fully staffed Church & Dwight teams Canada, Mexico, the U.K., France, Germany and Australia. And secondly, our Global Markets Group that covers more than 130 markets and represented by over 400 distributed partners around the globe. While their subsidiary and GMG segments posted positive growth in 2021 and continue to have strong consumer demand in improving market share positions in key categories. The result is we built an international consumer business that is now in excess of 900 million in sales and approaching scale in several markets. Let's take a closer look. GMG now represents our largest segment at 35% of total international net sales has doubled in size over the past five years, followed by Canada at 28%, Europe at 22%, and Australia and Mexico at 8% and 7%. Across all our segments, we continue to gain distribution, introduce new brands and innovation, enter new channels and widen our geographic reach to drive growth. From a gross standpoint, our subsidiary markets grew 3% 2021 and GMG grew almost 11%. Important to note international mix is heavily weighted towards Personal Care and OTC categories versus household, many of which have faced category setbacks due to COVID-19. So what's driving our international growth, we have a portfolio of brands that consumers love and that's not limited to the U.S. market. And we are early days in many of the world's largest economies. We continue to expand our U.S. power brands into global power brands. Brands like ARM & HAMMER, OxiClean, and Trojan continue to gain momentum, all of which have long international runways in our global markets. This includes selectively leveraging innovation source out of our GMPI organization and launching locally relevant new products under our global brands. We continue to widen our Personal Care and OTC portfolio presence in emerging markets like China, Southeast Asia, the Middle East and Latin America, with particular focus on brands like BATISTE, ANUSOL, GRAVOL and STERIMAR. Our portfolio has proven over and over it can travel with success. We continue to drive household penetration of more recent acquisitions like Waterpik and Flawless. Acquisition has been a key growth driver for international and THERABREATH offers our latest installment. Let's turn now to some of the key investments and capabilities we're focused on. First, we continue to widen our support of a booming e-commerce business in China, with local resources and expertise to partner closely with our valued distributors. As one example in 2022, we're investing behind a direct sell model in China, which will enable us to sell new brands directly to consumers online via e-commerce portals. Second, we continue to evolve our manufacturing footprint strategy to help service the needs of a fast growing international business, particularly in Asia. This includes select local manufacturing and the use of co-packers or scale warrants and lower costs can be achieved. We’ve added people resources on the ground in our newest GMG office in Mumbai, India to support our local distributors and growth throughout the region. We continue to build e-commerce and digital marketing capability across the globe. To connect better with our consumers, and drive consumption in e-commerce platforms and we continue to approach pricing with discipline important in an inflationary environment. And we're adding dedicated resources in revenue growth management to support this capability moving forward. While this isn't an exhaustive list, it provides some examples of the investments we're making internationally to continue to drive profitable growth for years to come. As we continue to build scale, leverage pricing and improve brand mix towards Personal Care and OTC, we continue to deliver on our Evergreen target to expand operating margin in the international division by at least 50 basis points per year. We did better than expected in 2020 where we grew 120 basis points and 2021 is more of the same, bring operating margin another 120 basis points. In closing, on international, we've had a stellar track record of growth since 2014 and more than 900 million in net sales we are pacing ahead of the long term Evergreen model target by leveraging our portfolio brands that consumers love, including our newly acquired acquisitions and innovation, continuing to expand our global market footprint and by investing in key capabilities, international remains committed to delivering our Evergreen target of 6% organic sales growth and expanding operating margin by 50 basis points. Okay, let's switch gears to our animal productivity story. Specialty Products Division from an Evergreen model perspective aims to deliver 5% organic sales growth Specialty Products Division is now more than 330 million in sales and post its strong growth above plan in 2021 at 12%. 70% of the business is animal productivity, while the remaining 30% is supported by specialty chemical sales. As you can see, animal productivity is split into two main segments dairy and non-dairy. We produce three types of products; prebiotics, probiotics and nutritional supplements. This is important as today's consumer continues to move away from foods produced with antibiotics. And our portfolio is geared directly to support this growing trend. The dairy business is a cyclical market and represents the biggest part of the animal productivity business. Typically, every few years we see an up year as evidenced by 2011, 2014 then again in 2017. Due to COVID-19 we did experience a delay in the upcycle in 2020 and we did anticipate a strong recovery in 2021. But with healthy milk prices forecasted and strong demand for dairy products we do you expect back to back years of organic growth in 2022, breaking the animal productivity cycle. Back in 2015 non-dairy sales were largely non existing. Today non-dairy sales represent approximately 26% and as balanced out in our portfolio. We expect our non-dairy sales to grow double digit in 2022. Similarly, we're adding resources and growing our animal nutrition business globally. In 2021, our international business has grown to represent 16% of total sales. Again, offering further balance and revenue growth streams in our portfolio. In summary, specialty products has delivered an impressive 12% growth in 2021. We’re backed by a trusted brand ARM & HAMMER, we’re aligned to grow consumer trends towards prebiotics and probiotics. We continue to widen our species footprint to include cattle, swine, and poultry. And we're adding resources to grow our international business. Thanks for listening now over to Rick Spann to talk about supply chain.
Rick Spann:
I'm going to take a few moments to talk about our efforts to secure the performance of our supply chain. Like many manufacturers, we have stepped up our focus on resiliency over the last two years. Here's how we articulate our strategy. Church & Dwight has a short, resilient and tariff proof supply chain serving Western and APAC market with local manufacturing. We have implemented several initiatives to reduce the length of our supply chain over the last few years. One example is how we are supplying our growing business in the APAC region. In 2020, 0% of our business sold in APAC was manufactured there. By the end of next year, 40% will be sourced from within the region. Closer to home, we have added 3PLs to our distribution network, which has enabled us to position buffer inventory closer to our customers DCs in the southeast and south-central regions. In order to reduce tariffs and our overall dependency on China, we have started to move WATERPIK manufacturing to other Southeast Asia locations. By the end of 2023, 50%. of our volume will be produced ex-China. We do a good job of managing a complex base of suppliers and co-packers. In order to add additional sourcing options, we have increased our co-manufacturing base by 19% since the start of the pandemic and our supplier base by 22%. We now have many more options when we face upstream disruptions. Of course, in addition to a large base of contract manufacturers, we have impressive in-house manufacturing capabilities, with an ability to produce a wide array of products in multiple format across our 15 plants. We’ve have done a lot of work over the last two years to increase throughput out of our plants and to be the best employer in areas where we operate, so that we can retain and attract talented employees and we are making significant capacity investment in-house in order to stay ahead of our growing categories. We have either completed or have active capacity projects underway for scent boosters, liquid laundry, unit dose laundry, trigger products, VMS and cat litter. We have a dedicated and talented supply chain team. The vision that they march to is to maintain operational excellence while creating the supply chain in the future. Our talented team has done a great job of dealing with the many urgent issues that the pandemic has put in front of them, while building more resiliency for the future. And now back to Matt.
Matt Farrell:
Thanks, Rick. Let's spend a few minutes on how we run the company. We have five operating principles. Number one, we leverage our brands, number two, we are a friend of the environment. Number three, we have highly productive people. Number four, we strive to be asset light. And finally, number five, we leverage acquisitions. If you do the first four well, you will have good shareholder returns. If you can add solid acquisitions, you can generate great returns. Number one, we are fortunate to have brands that consumers love and we have dozens of brands around the world. Number two, we have a long history of being a friend of the environment. You can see some of the milestones on this slide. We are very proud of our heritage. And you heard Barry take us through our most recent commitment to science-based targets. In addition to our goal of being carbon neutral by 2025 through science-based targets, we have a goal of reducing our water usage by 10% annually and maintaining a solid waste recycling rate of 75%. And we have received plenty of recognition for our ESG efforts. A few of them are displayed here. Number three, we have the most productive people in the CPG space. We have approximately 5,000 employees with 1 million in sales per employee. We believe this is an underappreciated performance measure. Our people are motivated by a simple compensation structure with four metrics, sales, gross margin, EPS and cash from operations. Our long-term incentives are stock options, so we are aligned with shareholders to drive our valuation. We have a focus on gross margin. This is an uncommon incentive compensation metric. While we missed our gross margin target in 2021, that hasn't shaken our confidence. We are still focused on the four drivers of gross margin expansion. Good to Great, which is our continuous improvement program, supply chain optimization, new products and acquisition synergies. Number four is, leverage assets. We are an asset light company. Historically, CapEx average is about 2% of sales. That will be higher in 2022 and 2023, as we expand our capacity in our growing businesses, namely vitamins, laundry, and litter. Number five is, leverage acquisitions. As I said earlier, we have a long history of growth through acquisitions. We have clear acquisition criteria and the discipline to apply that criteria, which is to buy number one or number two brands. They need to grow at or above our Evergreen model and have gross margins in excess of corporate gross margins. We are attracted to businesses that are asset light. Oftentimes, we can leverage our scale to generate synergies and finally they need to have a sustainable competitive advantage. Our long term view is this. We have 14 power brands today, 20 tomorrow. Next up is Rick to take us through the financials.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We have some great results to share. Across the board, we finished 2021 better than expected, led by strong consumer demand for our products and we're entering 2022 with momentum. Today we'll walk through four areas. First, the Evergreen model; second, on 2021 results; third, our 2022 outlook; and then finally, I'll wrap up with capital allocation. Here's our Evergreen business model. We've had this for a very long time and our long term investors know this
Operator:
Thank you. [Operator Instructions] We have a question from Chris Carey with Wells Fargo Securities. Your line is open.
Chris Carey:
Hi, good morning, everyone.
Matt Farrell:
Good morning.
Chris Carey:
Just a question on pricing relative to volumes kind of a wide range on organic sales. As you get through the year, are you embedding the potential that elasticity is starting to become a bigger factor as you get through the year perhaps the consumer is less able to handle the additional pricing? And then in the near-term just on Q1, clearly, the organic sales outlook with the pricing and consciousness some is coming later in the quarter still seem relatively low to the momentum that you've been seeing cognizant of some of the supply chain headwinds in otherwise, can you just frame the potential flex in that Q1 top line outlook as well? Thank you.
Matt Farrell:
Yes, sure. I'll take the quarter and some of those answers are going to be explained and we’re talking about the full year as well. So on Q1, our outlook is 1% to 2%, Chris. And it's largely two reasons, but let me talk about price/volume mix first for the year. So if you take our – the midpoint of our outlook for organic growth, it's about 4.5%, right, 3% to 6%, midpoint is 4.5%. We would say that price mix is about 5.5% and then –we have a drag of volume of about 1%. All that 1% in Q4 and Q1, though, so that's 4%. And the rationale is three things. One is volume elasticities, right, all the price increases that we're effective in 2021, we're really in the second half of the year. Number two, we discontinued some club programs for WATERPIK. And then as we always do, we rationalize low margin volume for laundry. So those are three reasons why we're 1% to 2% in the quarter. And that's also why price/volume mix actually improves throughout the year. Organic improves throughout the year and gross margin also improved throughout the year.
Rick Dierker:
Chris, does that answer your question?
Chris Carey:
Oh, yes, yes. Thanks so much. And then just following up on your spending levels for this year, marketing back to the lower end of the historical range. Can you just talk about how you view that as a flex item in the outlook through the year we stay committed to that level of spending, should volume elasticity become more of a dynamic? Would you look to spend more behind, say, bringing back promotional levels, just the sorts of actions that you'd look to should elasticity become more of a factor as we get through the year? Thanks.
Matt Farrell:
Yes, that's exactly what we would do, Chris, and obviously we have a wide range for both reported and for organic. So I saw our supply chain issues abate and we're getting more shipments outdoor, got opportunity to spend more on marketing. And the expectation is anyway for '22 versus '21, that our marketing dollars are going to be up year-over-year. Just said, if you look at the percentage may not be lower than '21, but you got to keep in mind, you get big price increases that are driving the top line. So, the relationship is a little bit different percentage of sales, but our dollar spent is up in '22 versus '21.
Chris Carey:
Okay. Thanks so much
Matt Farrell:
All right. Thanks, Chris.
Operator:
Our next question comes from Olivia Tong with Raymond James. Your line is open.
Olivia Tong:
Great. Thank you. Good morning, everybody. I was wondering if you could talk a little bit about the organic sales outlook because perhaps for the full year, the widest range we've seen in a while, obviously, starting at a relatively low point in Q1, but I mean, your comps are only about 120 basis points of a range from low to high end. So that's a really substantial step up as the year progresses. And you just noted that every year you rationalize similar margin sales. So that should be in the comp presumably, as well. So just, a little bit more granularity with respect to your views as you implement the price increases. And what seems like a fairly favorable view on the volume elasticity as the year progresses? Thank.
Matt Farrell:
Yes. You are right about our elasticities. Our elasticities are actually much better than we had expected. So if you took a liquid laundry, for example, it's in a 20 to 30 range, and we expected it to be worth actually, and that'll actually probably improve going forward simply because we know that both Proctor and Nickel are now raising prices. Or as the range grows, it’s kind of a wide range, we haven't had a range like that in the past, but it's with good reason. Our fill levels have been low for not just the past 12 months, but it's almost the past 18 months, and we've had difficulty raising them. So to the extent that our labor issues are big and not only in-house, but also out-house. Suppliers and co-packers are also struggling with labor. That's we get more and more product to ship. We're going to have much higher top line. Now look, we also know we have a high single-digit price increase. So you think well, if you get a high single-digit price increase, you would think that you're going to have a pretty robust reported top line and an organic top line, which we will, if we can can ship the product. But that's - we had to leave ourselves some room because we're anticipating things getting better, but hasn't happened yet.
Rick Dierker:
Yes, the only thing I would add to that, Olivia, it's Rick, is 2021 was the most volatile year in many, many years. And so we're used to give in tight ranges, but 2022 we expect to be very volatile as well. And so, like a lot of companies, we just ensure we have a range of possibilities for the revenue line and the earnings line.
Olivia Tong:
Got it. Thanks. And on the margin guide looking for 60, 70 basis points in operating margin, despite gross margin declined on marketing increasing perhaps looks like as the - in dollar terms, but maybe not in terms of margin on a year-over-year basis. So that would imply some pretty nice improvement on G&A. So can you talk about some of the key levers there to improve G&A? And then just one last question on vitamins, if you could just talk about the competitive dynamics given you've, obviously, continued to add innovative new products. You've got solid demand for the category, but just wondering if you could touch on competition? Thanks so much. Appreciate it.
Matt Farrell:
Yes. Okay. Let's talk about vitamins first. So demand is really high for vitamins, right now. And the category was up 8% for the full year and our share position is very strong. You heard from Barry earlier a household penetration is up and is sticking and we have tailwinds, of course, two of them, one is the wellness trend and the other one is to transition from pills and capsules to gummies. And part of our success in the last few years and we think continuing into the future is going to be our new product launches. They've done really well this past year. As far as private label let those come up from time-to-time. Private label share gummies has declined in four consecutive quarters. It went from 25% four quarters ago, now 21%, the most recent quarter. And looking ahead to 2022, we have a nice line up for new products. We can sell everything we make and we have a couple of co-packers that are going to be coming online mid-year, so that should give us some relief.
Rick Dierker:
Yes. And then as - in terms of the operating expansion where that's coming from? You're right Olivia, we've said that gross margin is going to be down, marketing as a percent of sales will be down, dollars will be up and that means we're going to also leverage SG&A. We've said for many years when you look at our Evergreen model for SG&A, we're trying to get 25 basis points from that. And we've done the math and we've said, hey, if we can grow our SG&A dollars at half the rate of sales in the Evergreen model, right, 3% of sales then it starts 15 basis points. And so our revenue is growing anywhere between 5% and 8% next year, so we're going to be able to leverage that because we're still having the same type of dollar increase on SG&A. So we expect that to stop. I'm not going to point to any specific details, but we’ll have more leverage than normal because our top lines growing faster.
Operator:
Our next question comes from Steve Powers with Deutsche Bank. Your line is open.
Steve Powers:
Can you elaborate on the improvement in the North American supply and so rates that you're anticipating just in terms of your latest best case timing, and just do we improve all the way back to normal by the end of the year or second half, or is it - are you still expecting tightness throughout 2022?
Matt Farrell:
Yes, okay. Thanks, Steve. We think it's going to be sequential improvement throughout the year. We normally have fill rates around 98%, 99%, we're low 80s right now. So what we - we hope to be exiting the year in the mid-90s, but we have Rick Spann on the phone, who's our Head of Supply Chain, so he's a guy who’s going to make it happen. Anything to add, Rick?
Rick Spann:
Yes. Thanks, Matt. So we're doing a lot, as you saw from the presentation, we're investing in incremental capacity. Those projects take time, of course. So where - we need to, where we're increasing our third-party manufacturing, to supplement supply to hold us over until the capacity projects come on stream. But as Matt said, we will progress up through the mid-90s by the end of the year. Omicron gave us a step back with high absenteeism, but we're already starting to see absenteeism and improving our plants and now we're focusing on upstream supply of materials.
Steve Powers:
Okay. Great. Two quick questions. The follow-up on pricing if I could. Just first one is for the pricing, I guess to what degree is the pricing you've announced that hasn't yet hit the market and what's the cadence of that incremental pricing flowing through number one? And then just on some of the new products, specifically the ZICAM VMS products and baby ARM & HAMMER detergent, how are those going to be priced relative to the rest of your VMS and laundry portfolios, respectively? Thank you.
Rick Dierker:
Yes, I'll take the incremental pricing. So we did announce, you know, a few months ago that we were going have a commodity price hit that extra 30% its - now we're 80% plus and that’s going hit in late February. We haven't - and we wouldn't front run any other conversations on pricing on this call. But we will report back and let you know when there is incremental pricing above that 80%.
Matt Farrell:
Another question was pricing for the baby product.
Steve Powers:
Yes, the ZICAM VMS and baby just relative to you know, the rest of those portfolios.
Matt Farrell:
Yes, okay. Well, maybe Paul or Barry like to comment.
Paul Wood:
Yes.
Matt Farrell:
They might be sipping coffee.
Paul Wood:
This is Paul. I think the probably the easiest way to answer all three on one is there is going to be lying price within the set right. The part of these launches is we want to be complimentary to the set or incremental purchases the part of the family brands have particularly you can imagine on ZICAM and VMS and others. Baby obviously is a different proposition, but still an increment purchase and that a mom is looking for a separate product, you know, for the baby loads. But I would say on that one, I don't want to be too perspective detailed on this call, but I would say we're well-priced competitively in the category would be how I'd answer that one in particular.
Operator:
Thank you. Our next question comes from Kevin Grundy with Jefferies. Your line is open.
Kevin Grundy:
Good morning, everyone. Question for Matt and Rick on the guidance, and then an unrelated question for Barry, if I could squeeze in a second one. The first one the long-term guidance of 3%, sort of, in the spirit of the Analyst Day and sort of more longer term oriented. The company's exceeded it naturally for a number of years, you're guiding above that for this upcoming year at about 4.5%. You have a slide up which rightly points out the higher category growth alone sort of setting aside which you hope to do from a market share perspective. You talk a lot about some of the stickiness and consumer behavior around health and wellness where I think most people on this call would agree. And then I suspect for your own internal planning around capacity and around you your cost structure, I suspect that's predicated on the growth rate over the next three years to five years ahead of that 3%. So that's all a big sort of wind up here, you considered revisiting that that guidance for investors.
Matt Farrell:
Kevin, I could have predicted this question was common. I think you are consistent. I think you asked that question annually.
Kevin Grundy:
You got be disappoint in that..
Matt Farrell:
Well, I thought maybe we duck it this year because we have this range of three to six, and four and a half's in the middle. I think Kevin's going to be happy with that. What you're asking about is should we change our evergreen model?
Barry Bruno:
Correct. Correct. And even better if I could that because you even consider changing where it's, you know, less emphasis on the 50 basis points of margin improvement which is tough to do year-in year-out in the absence of favorable mix from doing deals. So heavier on the top line and even something 25 to 50 on operating margin. So sorry for cutting you off, but go ahead.
Matt Farrell:
No, no, no, I'm - I understand the math. But the way - the way we've used the Evergreen model is we do it for our long range planning. And yes, we don't everyone leave us so short from a capacity standpoint. So just because we have a 3% Evergreen model, doesn’t mean that we would put any governor's or caps on our - on capacity expansion because it's the last thing you want to do is to be completely sold out. So I would remind you as well that the Evergreen model is - is also something that is very important to financial literacy within the company because it's something we talk about all the time. It's familiar to all of our employees. So yes, there is some merit to your argument, where we to say, we're going to grow at a 4% organic level takes some of the air out of the balloon when it comes to gross margin, but does still - we will still arrive at the 8% EPS number on the bottom, so yes It's not something we don't think about Kevin. Don't think once a year when you asked this question, give it some thought. But yes, stay tuned. It's something we've been looking at.
Kevin Grundy:
Understood, fair enough. And then if I could just squeeze in one more. Just for Barry, early observations, since moving into the CMO role, biggest areas of opportunity that you see sort of fresh advice, fresh perspective of the portfolio, and then maybe areas that perhaps need a little bit more of your attention over the next 12 months.
Barry Bruno:
Sure. Thanks, Kevin. I think 90 days in or so, I think - you know, I've been telling the international story for so long before about how much is there. I think I see ample opportunity here in the U.S., as well, right. There are so many of those trends that I took you through earlier in the presentation that are so well suited to our brands and the categories that we're in. So, you know, I've been beating up on the U.S. guys, when I was in international for a while. But I'd say equally excited here and whether it's around vitamins or whether it's around laundry our supply comes back, ample opportunity everywhere. And then in terms of challenges or things, I'm looking at, as we spend more in media, where Trick and Matt, mentioned up in absolute dollars next year. What's the best spend of that digital gets really, really attractive because of its perceived perfect measurability. But I think Linear still has a role, Linear TV still has a role for its broad reach. So really working on that right mix of Linear versus digital and kind of upper funnel brand building versus lower funnel by now by here kind of stuff. So those are early thoughts. Great opportunity. Want to get the marketing mix right as it's a large line item in our P&L
Operator:
Thank you. Our next question comes from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh:
Thanks for taking my question. So the first area I want to touch on is just International. I was curious what you guys are seeing lately in the International price, whether you're seeing any impact on lockdowns or restrictions?
Matt Farrell:
Yes, no, we have - I'm going dish this to Mike Read in a second but you're absolutely right that we've had intermittent lockdowns in a lot of markets. Internationals also hampered by transportation issues and containers and getting product. And if you look at our guide for next year, we said 5% to 7% and, our Evergreen number is 6%, so we are expected to be in the sweet spot but maybe Mike you could give a little bit of color on what we've been experiencing in International markets.
Michael Read:
Yes. Thanks Matt, and thanks Rupesh for the question for the question. Yes, look, we're having similar challenges, as Matt said from a supply chain perspective, but what I'd point to is we have really healthy consumer demand for a portfolio across the board. We are seeing really strong growth across all the subsidiary divisions, but also within kind of how we break out our global markets grouped into kind of five regions. So we are seeing really positive growth in demand. It's really just about fulfilling it. So, I'd point to our ability to kind of access our portfolio. Multiple markets, is still really strong. It's just a matter of kind of keeping up with demand, but the orders are definitely there.
Rupesh Parikh:
Great. And then…
Rick Dierker:
Yes. And Rupesh, this is Rick. I just want to add one line to that. We had 4.7% organic growth in Q4 for international, so somebody might say, oh, well, that's a little below your Evergreen model for international. But I would tell you, if you look back in Q4 2020 we grew 14.9%. So on the two year stack, the 19.5% growth rate is the strongest quarter actually in the whole year.
Rupesh Parikh:
Great. And maybe just two quick financial questions. So first, on the CapEx side, any specific guidance you may give on CapEx. I think last time you guys said expect to exceed $200 million in gross margins. Is there any additional color you can provide just in terms of drivers for the year?
Rick Dierker:
Yes. On the CapEx side, we have a slide in the analyst deck and we actually put out a number. I think it was $212 million off top of my head, but it was $200 million-plus for 2022, and it was $300 million - it was $216 million in 2022 and it's plus $300 million in 2023 is what we're putting out there right now just for those capacity projects like laundry, litter and vitamins. In terms of gross margin, I think the biggest thing on gross margin and we've talked about how it's going to improve throughout the year, is really just the - when you take price, - oh let's talk about inflation. We have $150 million of inflation, right? So the simple math is when you do that, you're down like 300 basis points on margin. But when you take price, even if you take price about 150 million to offset it, you only get a margin benefit of about 160 or 170 basis points, because it impacts the top line and impacts COGS. So, I think as I said before, gross margin improves throughout the quarter and we'll exit the year with positive gross margin in Q4.
Operator:
Thank you. Our next question comes from Andrea Teixeira with JPMorgan. Your line is open.
Andrea Teixeira:
Thank you. Good morning, everybody. I just wanted to find out like obviously the M&A priority in your cash allocation. What are the areas that you're thinking there's to white spaces for you to go inorganically? And then on the fine print on this, appreciate Rick you’re giving the margin bridge, but I believe you still have the benefits. In the fourth quarter you have, I believe, 30 basis points and for the full year 20 basis points benefit from acquisition like that is an additional, call it, 20 bps for the year in terms of acquisition. Thank you.
Rick Dierker:
Yes. Thanks, Andrea. I'll do some of the margin discussion and Matt will do the M&A question. I wasn't really given a margin bridge. I was just given an example on how price doesn't have the same margin impact as inflation would. I wasn't really got into specific numbers there, but we're not going to get into the margin details piece. It’s just more volatile than normal. And so the guidance is that we're going to decline on gross margin for 2022.
Matt Farrell:
Yes, and as far as acquisitions go, we've had this question from time-to-time, what categories are we interested in? And if you asked us that two years ago, I think we probably would not have come up with - going into call it shortening or going into mouthwash. But - so what we do because we have a competency in making so many different types of products in our manufacturing facility, so we can put liquid in a bottle, we can make aerosols, we can put the powder in a box, gels, et cetera. There's a lot of things that we know how to make and can manage. So, consequently, we throw a very wide net when we're looking at potential acquisitions. And we have a well-worn list of acquisitions that we went through in our pitch this morning and the five criteria which that does weed out a lot of categories, but we wouldn't be able to call out hey, here's a couple of categories we're looking for acquisitions, Andrea, just our process doesn't work that way.
Operator:
Our next question comes from Peter Grom with UBS. Your line is open.
Peter Grom:
Thanks and good morning everyone. So, I was kind of hoping to drill down or get back to that slide that showed category growth that Kevin alluded to in his question earlier. I think you look back to 2017, 2019, it was kind of hovering around that 4% range, obviously accelerated a lot in 2022 and I think it showed like up 6% in 2021. So, I'm just curious how do you see category growth unfolding as you move ahead and then there's a lot of puts and takes, some categories are going to be getting better, some probably getting worse, but like what is the right category growth rate longer term as we move further away from this like COVID environment?
Rick Dierker:
Yes, well, Barry can take a swing at that, but I'll just say historically, if you're referring to that particular slide, generally are the categories that we're in. and remember every company is different. So, the organic growth rates are a function of what categories you're in. So, we're different than lots of other companies, I'm sure that you follow, but historically, our average if you took 2017, 2018, 2019, its around 4%. 2020 was gigantic, 12.5%, 6.5% in 2021. So, it's going to float down over time. We expect to go back to around 4%, 4.5%, but I think the expectation for 2022 would be higher than that. Barry, anything you want to add to that?
Barry Bruno:
Yes, you got it right. Again, historically, Peter 3%, 4% has been kind of the weighted average growth of the categories that we're in, obviously, elevated in 2020, still high in 2021. There are a number of them that are going to benefit from some of the trends that I touched on when I look at vitamins as a new behavior that's more permanent and we're in more and more households and vitamins are overall, of course. So, there's a few that'll continue to benefit, but I think there's a reversion to more normal levels as things return back to normal. So, is that in the 4% range versus 6%? I think that's a safe assumption.
Peter Grom:
That's super helpful. And then I guess, maybe like a follow-up on ZICAM and kind of the underlying assumption around like a normal and cold flu season ahead, is there a way to quantify how much of a benefit just a normal season would be in terms of your total company organic revenue growth? And like is that included in your guidance already for 2022 or would that be like a source of upside? Thanks.
Rick Dierker:
Yes, I'll give you a little bit of context on ZICAM. Number one cold shortening, it's got a 76% share. The recent trends are certainly encouraging. So, if you looked at consumption in Q4 2021 versus 2020, it was up 21%. So, it's the brand we brought - we bought for the long-term and expect it to - we do expect it to be a contributor to sales and profits in 2022, but wouldn't necessarily call out what the net sales number is for a particular brand.
Barry Bruno:
Yes, I mean, we think it's an - get to be more like a normal cold and flu season, but probably not all the way too bright. Yes, we're not going to get all the way back yet. I think that'll happen in 2023.
Operator:
Thank you. Our next question comes from Bill Chappell with Truist. Your line is open.
Bill Chappell:
Hi, there’s a few kind of quick ones, one on pricing, the 80% level, why isn't that a 100% now just because it seems like everybody's pricing everything. And as we look forward over the next few months, will that number go to a 100% or is the next vendor pricing more incremental pricing on the first 80%?
Matt Farrell:
Hey, Bill, that's very critical to…
Bill Chappell:
Inquisitive…
Matt Farrell:
Yes, yes. Well, look, there's some things that we didn't raise price on in 2021 that we're looking ahead to pricing in 2022. We're not going to get all the way to 100% but we expect to get above 80%. You know, some categories that we haven't priced on we just bought into the mouthwash category, right, that'd be one. So ZICAM is another one that we found that for a year, so we haven't taken price on that. But anything that we intend to take pricing we've already baked done. So it's not - you shouldn’t be thinking that that's going to be all upside.
Rick Dierker:
Right. And there are some areas where there hasn't been cost inflation like they’re small but there are some areas where that hasn't happened and you don't have the cost or to go back to retailers on a few brands.
Matt Farrell:
Yes, like condoms for example, Latex isn't rocketing.
Rick Dierker:
Right, but I would say overall, we expect the 80% to go a little bit higher and we also expect to revisit price increases we've made.
Bill Chappell:
Yes, got it. Well, on the line of inquisitive, not critical, you know I get the - this is a normal practice every year of you have tax benefits or other benefits and you plowed back into marketing and kind of third and fourth quarter. But why does that make sense in this year's fourth quarter when you're having low fill rates to put more into marketing, which would seem to exacerbate the issue?
Matt Farrell:
Yes, well, there were certain brands particularly, personal care that we decided to put more money behind where our fill rates weren't as bad, that might have been neglected earlier in the year, so BATISTE, would be - would be one of those WATERPIK would be another and even THERABREATH, even though we own just for a week or so. We spend money behind that because we want to get that off to a good start. So we put some money behind that late - late December.
Bill Chappell:
Got it. So it's more selective and kind of how you reinvest that money.
Matt Farrell:
Yes, right. It wasn't peanut butter. It was very targeted.
Bill Chappell:
And last just on the capacity expansions you've talked about, I mean, I understand especially on vitamins that takes longer but it would seem that especially for something like cat litter and maybe for detergent, that your facility can be expanded fairly quickly. You know, and that you could have those expect the capacity by mid-year or sometime this year, is that not the right way is does it take that much longer?
Rick Spann:
Yes, I would say in general Bill, it takes about 18 months for a capacity project. And you're right, we have available space in the network, not necessarily just work but in the network. But those capital projects run into the same things that are happening all over the globe and macro economy in terms of labor availability and timing of machinery and stuff like that. Rick, respond anything you have to add on that one.
Matt Farrell:
Yes. The only thing I would add - thanks, Rick - is that you know, in some cases, we're doing capacity increases on top of capacity increases. I mean, our litter volume, volume growth has been explosive and so we're - we're pouring more money into capacity increases there. So that's - that that's part of the dynamic, and then the other piece of it is just what Rick said, our lead times on equipment that we're purchasing for these capacity increases has increased pretty dramatically versus what they were pre-COVID because - because of those supply chains are also impacted.
Operator:
Thank you. Our next question comes from Kaumil Gajrawala with Credit Suisse. Your line is open.
Kaumil Gajrawala:
A little bit more maybe on the impact of supply constraints. Looks like your fill rates were still quite reasonable and maybe just inventories are low. But was there any impact on your top line from lack of supply anywhere?
Matt Farrell:
Yes, certainly. I think we've been pretty clear these last few quarters that when you look at ship into consumption, right? Our consumption in Q4 was anywhere between 6% and 7%. And our domestic organic rate was 3.5%. And so that's been pretty, pretty consistent GAAP these last few quarters. That's also why we think we're going to have a high - high range in 2022. Like as supply chain improves and Matt respond both commented on how that's going to sequentially improve to the year that's also going to be a tailwind next year.
Rick Spann:
Yes. So it's a - in short story is that we did leave money on the table because of difficulties with getting supply.
Kaumil Gajrawala:
And capacity are there - I guess, particularly for vitamins is - these are your own facilities now or is it CapEx going into something you might need to contribute to a co-packer or something? And then if you're willing to kind of share, what some sort of - what sort of underlying growth that you're expecting for that category within the context of the decision to spend more to increase capacity?
Rick Dierker:
Yes. So the capital that we're contributing is actually internal capacity for gummy manufacturing. We're also working with third-party manufacturers to increase our capacity but no, no capital contributions there. The growth rate you know if you look back, right, when we bought this business, the percent of gummies for heart pills in the total vitamin category was 3%. Now we're in the 20%s. And we have long term visions of that's going to continue to go to the 30%s and 40%s over time. So we think that growth rate is high is what I would tell you.
Operator:
Thank you. Our next question comes from Lauren Lieberman with Barclays. Your line is open.
Lauren Lieberman:
Good morning. I just had two questions. One was just in terms of retailer reaction to sell some of these supply chain challenges that you've been having. And I think during 3Q you talked about kind of pulling - very rationally pulling some of the promotional support, because of those lower not wanting to exacerbate the supply demand issues. So just curious about kind of retailer reaction, because it seems like some of your supply issues maybe at this point are a bit worse than what you're seeing from some - some competitors in your category? So I was curious about that was one. And then the second thing was and I apologize that I missed this. The 7% price mix in the quarter for consumer domestic, how much of that was lower promotion versus less? Because if I just think about that was it 50% pricing, so we're going to 80 are we going into double digit pricing in ’22, when we look at the P&L or again is that with some of that just lower promotion and more matter of timing? Thanks.
Matt Farrell:
Yes, maybe I'll take that one first. Will give it to Paul, you can you can respond to the question about retailers, but you're up first Rick.
Rick Spann:
Okay. So the positive price mix in the quarter was, remember 50% of the price and activity has happened but there is also lower trade spending, lower promotional spending in that number as well. In 2022, we tried to dimensional on an earlier question, and I had said that the 4.5% organic was 5.5% price mix favorability throughout the year. So hopefully that can give me a sense of what it is. And we said in the release also Lauren that we do expect to be spending back more on trade in the back half of this year as our supply chain normalizes. But Paul any retail supply constraint color you want to give?
Paul Wood:
Yes, Lauren's good question. And I think the difference that we're getting ahead of now is, the partnership with Rick's bonds organization and my sales organization to sit with some of these key retailers and give them a more transparent overview. And in some cases, that meant we couldn't commit to maybe some further out promotions for those retailers that need longer lead times and promote just because of the uncertainty and that inconsistency. I won't comment on competitiveness and where others are. Candidly, it's a little different across you can imagine categories we play in, but I would say the partnership, the communication and communication I mean more weekly and billion-weekly communication, which normally doesn't happen. So if anything, we've tightened at least the understanding and the trust, if you will, between us and the retailer's that could kind of help the burdens in the fines and fees and those discussions. But really, you know, we want to be upfront and make sure that we're not holding them out to dry with a promotion or an end cap and just being transparent. So, not easy conversations but we don't want you to misinterpret but yes, I'd say transparency would probably be the word of the choice the answer your question simply.
Operator:
Thank you. And ladies and gentlemen, that concludes the Q&A. I will now turn the call back to Mr. Farrell.
Matt Farrell:
Hey, thanks, everybody for joining us. We had a spectacular '21 and hope to have another good one in '22. We'll talk to everybody at the end of April after Q1. Thanks for joining us today.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2021 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Okay. Thanks. Good morning, everyone. Thanks for joining us today. I'll begin with a review of the Q3 results, and then I'll turn the call over to Rick Dierker, our CFO. And when Rick is done, we'll open up the call for questions. But before we begin, I would like to recognize all Church & Dwight employees around the world for their continued dedication to keeping our company going, especially our supply chain and R&D teams as during this quarter, the company faced the complexities of widespread raw material and labor shortages at our suppliers and at our third party manufacturers. Now let's talk about the results. Q3 was a solid quarter. Reported sales growth was 5.7%, organic sales growth grew 3.7% and exceeded our 1.5% Q3 outlook. The 3.7% organic growth rate in the quarter is impressive, considering the prior year Q3 2020 organic sales growth was 9.9%. So that's growth on top of growth. The adjusted EPS was $0.80 and that's $0.10 better than our outlook. We grew consumption in 12 of the 16 categories in which we compete and in some cases on top of big consumption gains last year. Regarding brand performance, five of our brands saw a double digit consumption growth, and I'll name them for you
Rick Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. Third quarter adjusted EPS, which excludes the positive earnout adjustments, was $0.80, up 14.3% to prior year. We don't expect any further adjustments to the earnout. The $0.80 was better than our $0.70 outlook, primarily due to continued strong consumer demand and higher than expected sales as well as lower incentive comp and lower marketing spend as supply chain shortages were impacting customer fill rates. We also overcame a higher tax rate year-over-year. Reported revenue was up 5.7% and organic sales were up 3.7%. Matt covered the details of the top line. I'll jump right into gross margin. Our third quarter gross margin was 44.2%, a 130 basis point decrease from a year ago. This was below our previous outlook of expansion as we faced incremental pressure from the effect of Hurricane Ida on material costs and distribution. Gross margin was impacted by 500 basis points of higher manufacturing costs, primarily related to commodities, distribution and labor. Tariff costs negatively impacted gross margin by an additional 40 basis points. These costs were partially offset by a positive 250 basis point impact from price/volume mix and a positive 120 basis point impact from productivity. Moving to marketing. Marketing was down $10 million year-over-year as we lowered spend to reduce demand until fill rates could recover. Marketing expense as a percentage of net sales was healthy at 12.3%. For SG&A, Q3 adjusted SG&A decreased to 180 basis points year-over-year with lower legal costs and lower incentive comp. Other expense all-in was $12.1 million, a slight decline due to lower interest expense from lower interest rates. And for income tax, our effective rate for the quarter was 20.4% compared to 17.3% in 2020, an increase of 310 basis points, primarily driven by lower stock option exercises. We continue to expect the full year rate to be 23%. And net of cash, for the first nine months of 2021, cash from operating activities decreased 18% to $653 million due to higher cash earnings being offset by an increase in working capital. We continue to expect cash from operations to be approximately $950 million for the full year. As of September 30th, cash on hand was $180. Our full year CapEx plan is now $120 million, down from the original $180 million in the outlook due to purchase timing. This CapEx move out a year and we now expect CapEx in 2022 to exceed $200 million. Future is bright as we continue to expand manufacturing and distribution capacity primarily focused on laundry, litter and vitamin. On October 28th, the Board of Directors authorized a new stock repurchase program up to $1 billion. As you read in the release, this is a sign of our confidence in the company’s future performance and the expectations of our robust cash flow generation. Our number one priority for capital allocation remains acquisitions. And given our low leverage ratios, we have confidence to do both. Through October, we purchased approximately $130 million worth of shares and in Q4, we will likely get ahead of our 2022 planned purchases as well. And now to the full year outlook. We now expect the full year 2021 reported sales growth to be approximately 5.5% and organic sales growth to be approximately 4%. Our consumption is strong and outpacing shipments. We expect our customer fill levels to improve throughout Q4. Turning to gross margin. We now expect full year gross margin to be down 170 basis points, previously down to 75 basis points. This represents an incremental impact from our last guidance due to broad based inflation on raws and transportation costs. That was exacerbated by Hurricane Ida. In our prior outlook, we had discussed $125 million of higher cost versus our plan. That number today is $170 million and the majority of that increase in the last 90 days relates to transportation, labor and other increases. As a reminder, we price to protect gross profit dollars, not necessarily margin. The $45 million movement versus our previous outlook is primarily noncommodity related. [Commodity] spot pricing today is elevated compared to spot pricing just three months ago. And now for the full year. We expect adjusted EPS to be 6%. Our brands continue to go from strength to strength as strong consumption and organic sales growth lap almost 10% organic growth a year ago. And while inflation is broad based, we have taken pricing actions to mitigate, which gives us confidence over the long term. For our Q4 outlook, we expect reported sales growth of approximately 3%. We expect organic sales growth of approximately 2% due to the supply chain constraints and our SPD business to return to a more normal growth rate. Adjusted EPS is expected to be $0.61 per share, up 15% from last year's adjusted EPS. And with that, Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] Your first question comes from the line of Rupesh Parikh with Oppenheimer.
Rupesh Parikh:
So I guess the first here, just with the supply chain headwinds. Is there a way to frame like how significant impact it was on your top line in Q3 and Q4, and just any initial thoughts in terms of the magnitude of impacts early next year?
Rick Dierker:
From a top line perspective, organic for the domestic division was, I think, 2.8%. If we look at what consumption was, remember, our fill levels at retail are pretty good, our in shelf, in stock levels are in the mid-90s. We want to be in the high 90s, but are in the mid 90s. The consumption was closer to 6%. And so that just means retailer inventories are depleted to some degree. So you can do the math between the 2.7% and really the 6% consumption.
Rupesh Parikh:
And then on the cost side, so you guys mentioned that you expect significant or incremental increases next year. Is there any way to quantify, like as you look at your current spot prices and cost pressures, what significant could mean as of today for next year?
Matt Farrell:
Rupesh, I would imagine there will be a lot of questions on 2022 and want us to quantify that. Here's what I would say. Our goal is to offset cost increases dollar for dollar with our price increases. And the 2022 plan at this time of the year is a work in process. And we expect to have, like I said, significant incremental cost increases year-over-year, '22 versus '21. If you look at what's happened so far, in April, we priced up 30% and that was primarily laundry and that was high single digits. And in July, there's another 20%. This is litter, additives, baking soda, flossers and showerheads and that was mid- to high single digits. And today, we're saying another 30% but that's largely personal care and that will be mid to high single digits as well. But as one of my friends likes to say is everyone is chasing a ball downhill. And so costs have continued to escalate, even since the April announcements and the July announcements. So we're going to be revisiting our '21 pricing decisions next year. And Rick could probably give you a little bit of color on maybe a couple of things that are causing the incremental cost increases. But that's probably as far as we would go on '22. But Rick, do you want to add anything to that?
Rick Dierker:
Just to kind of triangulate what we're seeing. I would tell you that in our July outlook, if we looked at our Q4 forecast, for example, and you look at the gross margin bridge or even the dollars, we were seeing that inflation was largely going to be offset by price. Fast forward three months and the gap is a couple of hundred basis points. And so that's why we're -- as Matt said, revisiting pricing, that's why we're doing more pricing for other parts of the portfolio. We are going to -- I think it's a no-brainer at this point in time, we are going to assume spot pricing as we move into 2022 for a large part of it that we're at right now. We're going to assume transportation tightness. The good thing for us, though, is as our fill levels improve, that tightness, the efficiency improves. There's still macro tightness but the efficiency of our trucks improved and we're going to assume labor is still elevated. But we're going to do as best we can to mitigate as much as that and we'll give you our outlook in January.
Operator:
Your next question comes from Nik Modi with RBC Capital Markets.
Nik Modi:
So I wanted to kind of get into, obviously, the supply chain issues are causing fill rates to be pretty weak. Retailers are obviously looking for more efficient assortment. I wanted to get your thoughts around that, especially as it relates to innovation, because you've got -- obviously, innovation is such a critical part of your algorithm. So as you think about that now and kind of going forward into 2022, maybe you can just provide some context on kind of how you think that's going to play out?
Matt Farrell:
We always have a robust lineup for new products we did in '21. We have them ready to go in '22 and we got great ideas for '23. So as you know, retailers are interested in innovation and it attracts consumers to the store increases, footfall. So I think we're in good shape for 2022. The question is, our consumers -- we do think that the balance sheet for consumers is healthy right now. So disposable income is up and savings rates are up. But going the other way is inflation so one headline is the $4 for a gallon of gasoline. As far as the willingness to buy new products and for demand to stay strong, the stimulus has ended. I do think household balance sheets are strong at the moment. And likely, we'll sustain strong demand for a couple of quarters, although visibility is poor beyond quarter or two, as we all know. But we got a good lineup for 2021 and we do think, at least in the near term, the consumer has seemed somewhat flushed and that often influences their buying intent.
Nik Modi:
And Matt, if I could just follow up when it comes to -- during the pandemic, consumers are obviously migrating to a well-known brand, exploration drops, people want to get in and out of the store quickly for health and safety reasons. Have you seen exploration actually tick back up, consumers looking for some of those newer, niche kind of [Technical Difficulty]?
Matt Farrell:
I wouldn’t say yes to that, Nik. I still think that the larger brands are still winning.
Operator:
Your next question comes from Olivia Tong with Raymond James.
Olivia Tong:
Two questions on pricing, not surprisingly. First, on the new pricing you [Indiscernible] take. Do you know whether your competition is also taking similar pricing in personal care? And then just a little bit more color on the price increases you already took, you mentioned price elasticity that it was better than you had anticipated. Just curious if you could give a little bit more color in terms of what you had anticipated and what you're seeing with respect to impact to consumption?
Matt Farrell:
We are aware in a couple of personal care categories where our competitors have already moved, but we wouldn't call those competitors out on this call, nor would we cite the percentage increase that they had. But there are a couple of categories and I expect they're going to be more, Olivia, where people are already moving in personal care. We moved early on, on laundry and largely household products, our first two rounds. The April announcement and also the July announcement, laundry, litter, additives, baking soda, if you remember. So next up is going to be personal care, but that's as far as I can go with respect to competition.
Rick Dierker:
And then on elasticities, I'd say we're really happy where it's at for many of the household products. I think we moved first in laundry as an example. But competition is starting to move. And the elasticities are better than we had expected, which is good. And then litter, when I originally told you about the litter price increase, we assume competition did not move when we did all of our math in our forecast and it's obvious that competition has moved in litter as well.
Olivia Tong:
And then in terms of the marketing spend kind of getting pulled back a little bit this quarter because of the in-stock levels. Are you expecting to reinstate that as time progresses? And then also, given pricing plans, fairly decent consumption, obviously, hopefully, by next year, supply chain challenges do get a little bit better. Should we expect fiscal '22 to be a better growth year given all those different factors?
Matt Farrell:
Let me take marketing first. So marketing year-over-year is down but it's up sequentially, Olivia. So you may remember, in the first half of the year, we were like high single digits, marketing as a percentage of sales. So we dialed it up in Q3. Yes, it is down less than Q3 2020 but we went from 9% to 12.3% sequentially from Q2 to Q3, and we expect Q4 to be 13%. So as the in stock levels in stores have improved we've dialed up the marketing. And what your second question was?
Olivia Tong:
Just around the fiscal '22, just because if you're taking pricing, the consumption is relatively solid and it's supply chain challenges that are constricting you and hopefully, those do get a little bit better as time progresses. Just wondering if you think fiscal '22 should be a better growth year given some alleviation of challenges but also pricing coming through?
Rick Dierker:
We're not going to comment really on our outlook for 2022 yet. We'll go through it in detail next quarter. I'd say, yes, there's tailwinds. Matt talked about that shipments have been lagging consumption. We do well in any economic environment, value and premium, macroeconomy also matters. And when we have a lot of stimulus in 2021 that cannot repeat that level in 2022. So those are the brief comments on the outlook.
Rick Dierker:
But Olivia, I would say, just to echo what Matt said. We were at almost 14% market in Q3 a year ago and almost 15.5% marketing in Q4 a year ago. Those are well in excess of what we would normally spend in marketing. So those aren't really the right comparable. The right comparable is our Evergreen model between 11% and 12%.
Operator:
Your next question comes from Dara Mohsenian with Morgan Stanley.
Dara Mohsenian:
So a couple of things. Just one, you mentioned capacity expansion in the release in 2022 and 2023, and I think you used the word significant. So can you just help give us a sense for the level of spending you're expecting there or what percent of volume you're hoping to unlock? Is that more something that's typical where you're building more capacity each year? Is it really an outsized level of spend versus history? And is that just capacity or are there potential other areas of increased investment also as you look out over the next couple of years?
Rick Dierker:
Maybe I'll start and then Matt has something to add. This isn't new news. At CAGNY this year, we kind of alluded to that we had significant capacity investments for laundry, litter and vitamins. We also said it, I think, at our Analyst Day. Typically, we are 2% or lower on CapEx spend as a percent of revenue and I think we had signaled that it would be closer to 4% for 2022 and 2023. Today, some of those 2021 projects are slipping just because of time line and same supply chain challenges we have in providing finished goods also is happening in the CapEx installation market. So I would say that we're in excess of $200 million. In excess of $200 million is our outlook for 2022 and it will be even higher than that in 2023, and that would flow back down to our normal 2% of sales.
Rick Dierker:
And Dara, these are our largest businesses, vitamins, litter and laundry. So we've got a lot of faith in the brands. We've got tremendous consumption. So we're real excited about adding this capacity, because it's going to stand us well for years to come.
Dara Mohsenian:
And then second, just on shelf space in the US, you guys have done a great job gaining share in shelf space over time. But you're taking significant pricing granted at a time when competitors are also, you're going through supply chain issues here, so there's some product limitations. You're cutting marketing versus original guidance, understanding it's still at a robust level. So just curious for any perspective on if that creates any risk from a shelf safe standpoint, how you think about that? Those are typically not things that retailers like to see. So just how you think about sort of the level of risk given some of the dynamics that are going on in the business here.
Rick Dierker:
I don't see the risk, frankly. We're not alone, Dara, as you know, with respect to raising prices, et cetera. So I think it's a level playing field out there right now. And you keep in mind that our growth rate in Q3 was almost 4% on top of 10% growth last year and our brands, our consumption is super strong. And the retailers are aware of that they see the demand for our products. So we're not worried about shelf space losses as a result of our actions.
Operator:
Your next question comes from Kaumil Gajrawala with Credit Suisse.
Kaumil Gajrawala:
First, and I make a quick one on new buyback plan. Is the intention to continue to buy back about what you've been doing in recent years or does it maybe signal a bit of an acceleration from where you were before?
Matt Farrell:
If you look at our track record, we've done a few hundred million dollars each and every year. And a few years back when cash was built, we did closer to $500 million. So somewhere in that range between $300 million and $500 million is what I would tell you.
Kaumil Gajrawala:
And then as it relates to [Technical Difficulty] in terms of raw material costs or other costs. Obviously, we know there's a lot of installation. But to what degree are those numbers maybe increasing at a higher level than they otherwise would, because hedging probably now have started to roll off or are you still hedged and then maybe those roll offs happen at some point later -- some point in '22?
Rick Dierker:
I'm going to do my best to answer that. Your phone is breaking up significantly. I believe you're asking about the hedging. We are about 90% hedged for 2021. And as we entered the year, we were significantly hedged, which was a good thing. And as we enter 2022, about now we're about 45% hedged. And of course, there's probably, I don't know, between $10 million and $20 million worth of a benefit from 2021 hedging. And so just as we layer on our new hedges versus that, that's a headwind but that's something that we've known about for a long time and are managing to do. As of right now, hedges are very expensive. So we actually lean towards a lot of the spot market as of right now. The volatility in the market in 2021 has, I think, made the banks less likely to offer up any reasonable hedges for 2022. So that's a quick overview of the hedging.
Operator:
Your next question comes from Andrea Teixeira with JPMorgan.
Andrea Teixeira:
So I think just going back to the point about pricing and price gaps. In some of like, obviously, you've done well rolling the pricing and rolling it. And I think that too much point, obviously, you're not alone. But for the most price sensitive categories you compete in and for the areas that you've seen these price increases roll out, any color around the volume elasticity, given the widening price gaps most likely? And related to that, as your main competitor in this segment is increasing couponing, I believe, like coming back from a depressed level from last year. How do you feel about closing the gap in pricing and as well as the fact that at some point, the private labels, I think, have been taking the time to take action there? If you can help us kind of reconcile that.
Rick Dierker:
Well, as Matt said, and I mentioned too on elasticities, elasticities are better than we expected because competition has moved. And so we're really happy with that. I think some competitors, as they do more couponing or whatnot or higher trade and laundry, we have added a little bit of trade back in Q4, but we're well below normal levels as an example. So I think overall, Andrea, I would say it's gone better than expected from a price cap perspective.
Andrea Teixeira:
But from that roll off of the hedging, the 45% and now you're going to enter 2022 doing mostly spot. So the headwind will be massive and you quoted the $170 million cost pressure. That is, I think, net of hedges. So should we think about that number, obviously, extrapolate that number into 2022. Obviously, that's going to be a much bigger impact. I'm assuming. Is that the way to think?
Rick Dierker:
Well, let's just take a big step back. $170 million is versus our outlook, our plan, if you add in -- let's talk year-over-year. The year-over-year number is about $250 million or about 9% of COGS. So that's the year-over-year inflation in 2021. What we're talking about in my comment on the hedging was between $10 million to $20 million, which in the grand scheme of things is a peanut compared to the $250 million that I'm talking about. And so yes, that will be a rollover. Some of these latest price movements will be a rollover. But that's what pricing actions that we've talked about in different categories that we feel pretty good about because competition is moving. And it's not just one category or even within CPG, it's broad based within many different categories across many different aisles.
Andrea Teixeira:
So just to fine point that, so $250 million would be $270 million, all things equal. But is that based on spot prices or is that based on forward curve?
Rick Dierker:
That's 2021 versus 2020, actual. So it's actual and then spot pricing for the last two months of the year.
Andrea Teixeira:
And then the last month of the year would add you around $20 million only on that $270 million or that's more…
Rick Dierker:
No, Andrea. It's $250 million for the full year forecast 2021 versus 2020. If we didn't have any hedges, you would add another $10 million to $20 million.
Andrea Teixeira:
And then for 2022, it has to be higher than that because, obviously, the beginning of the year, the pressures were much lower than we're seeing now. So that's what I wanted to make sure I understood.
Rick Dierker:
We called incremental inflation in 2022. I would not expect to have another year of 9% inflation on top of 9% inflation.
Operator:
Your next question comes from Bill Chappell with Truist Securities.
Bill Chappell:
Just following up on Nik's question about innovation. I guess my question is, you're seeing supply shortages and pulling back on marketing. So we're about to flip as we go to the first of the year, I mean typically, you roll out a lot of new products in 1Q and step up marketing in 2Q. And at the same point, you've said you're not sure or you don't believe that things will be back to normal in terms of supply chain until sometime in the first half. So I guess, does it change? One, what gives you confidence that things improve in the first half? And two, does it change your cadence of kind of rolling out new products and marketing behind those and stuff like that or is everything normal at this point?
Matt Farrell:
Bill, what we're saying is that we expect the supply issues to abate, because some of that is in our control. So we do expect -- even though our fill rates today are in the low 80s and they're normally 99%, we think that, that is going to improve over the next few months. So that's a good thing because we're leaving money on the table, because we haven't been able to meet customer orders right now. So as far as marketing goes, typically, Q1 is our lowest quarter for marketing. So you wouldn't expect a pickup in marketing spend in Q1 and it's oftentimes around 9%, 10%. But you're right, new products do start hitting shelves in March, April. So Q2 is off the month of the quarter, when we start amping up the marketing. So that would be our plans right now.
Bill Chappell:
So what you're saying in terms of fill rates are improving kind of month-to-month where you get -- I mean just trying to get what gives you confidence that things are better by April?
Matt Farrell:
Well, because we're in touch with all of our suppliers and co-packers.
Rick Dierker:
And we're also optimistic by nature in that. If Hurricane Ida hadn't happened, we would have been on the road to recovery and further along than where we ended up. We kind of ended up at the same spot but that was largely due to additional hurricane pressures and disruption.
Matt Farrell:
Yes, you probably know, Bill. We had seven force majeures. And those chemicals that are coming from that part of the US, it's not just household, all those chemicals affect personal care products as well. So as all of those things get sorted out, and they are improving, just talking to those suppliers down in Louisiana, for example, things are getting better. And as that supply improves, our fill rates are going to go up and we're going to take advantage of the demand.
Bill Chappell:
And then one last as you look back at vitamins in particular. Is there work you've done to kind of understand how many of the incremental consumers over the past 18 months are going to kind of stay in the category versus as we come out of this, they kind of go back to their more normal patterns in terms of vitamin consumption?
Matt Farrell:
Our work tells us that household penetration is up almost 10% year-over-year. So what we're seeing is repeats of new people coming into the category, repeat purchases.
Rick Dierker:
With a high loyalty rate of around like 80% plus, which is great.
Matt Farrell:
So if you just look at the quarters, Bill, like Q1, Q2, Q3, consumption of VITAFUSION year-over-year, it’s up 25%, up 10%, up 24%, just big numbers, consistent all three quarters. And of course the tailwind is -- two tailwinds, I guess, one, the wellness trend; two, the transition from pills and capsules to gummies, that continues. And we have good new product lineup in '21, we've got another good one in '22. And I guess the other thing that is noteworthy is if you look at private label share gummies, that has declined in three consecutive quarters. So that's kind of a fun fact, too. So we're really optimistic about vitamins and that's one of the reasons why we're going to be spending a lot of money on CapEx. It's one of the three businesses, we're going to be putting some iron in the ground in '22 in anticipation of growth in '23 and beyond.
Operator:
Your next question comes from Kevin Grundy with Jefferies.
Kevin Grundy:
So Matt, if I could just pick up on the last one, a point of clarification around the iron you're going to put in the ground or CapEx, as you referred to it. So I’m going to have to step up. If I'm not mistaken, about 25% of the business currently goes through co-packers. And you guys have obviously done a tremendous amount of work building out the supplier and co-packer, co-packers that you use over the past 18 months. The point of clarity, is there a rethink on the 25%? Is that still the right number? How much is that going to change on the other side of the stepped up CapEx? And then I have an unrelated follow-up.
Matt Farrell:
I wouldn't expect that number to go the other way, Kevin, for the simple reason that, that is our operating model and that we are an asset-light company. So we do rely on co-packers. Yes, COVID illuminated the fact that in some cases, we were a little bit too exposed with sole suppliers or sole co-packers or just not enough options but we've remedied that. So we think we're going to be in great shape coming out of COVID. And keep in mind with respect to our acquisition strategy as well is the same -- that's unchanged too. We still prefer to buy brands and businesses that are co-packed so that we're not wind up with additional plants and additional needs for CapEx. So no change.
Kevin Grundy:
Rick, a quick follow-up for you and then I'll pass it on. Just on the fourth quarter guidance, and I guess what I'm trying to better understand the consumption trends are strong. We see that in the Nielsen data. The fill rates sound like they're getting better, which is encouraging. But the organic sales growth guidance of 2% implies a modest deceleration on two year stack or two year average basis. I think you made the comment, SPD maybe will lighten up a little bit. I'm trying to reconcile the improving fill rates, what we see in the Nielsen data and then the guide for the quarter. And I also understand you guys are typically conservative, but just maybe help me better understand that. I'm just trying to triangulate the data points.
Rick Dierker:
It's really two things. One is SPD comes back to normal growth rates. It had a fantastic 18% organic growth quarter in Q3. And part of that was because of the comp a year ago, but Q4 comes down to normal. So I'd say maybe half the deceleration in the company organic growth rate is SPD. And the other half is we’re being conservative on the the fill rates. As they continue to improve but we're still assuming they're in the low 80s. And then we said in the first half of 2022, it gets back to normal. So I would just say it's probably conservatism. If great unbelievable consumption demand continues like we just saw in Q3 or earlier then when you have a bigger number times 80% fill rate then that's when you kind of over-deliver on the quarter, and that's what happened for us in Q3, we out-delivered because of consumer domestic. So yes, short story is we still think the fill rates are what impacts us.
Operator:
Your next question comes from Lauren Lieberman with Barclays.
Lauren Lieberman:
I'm sorry if I missed it. But have you guys specified which categories or products are suffering most supply chain-wise, where you're leaving the money on the table?
Matt Farrell:
We haven't, Lauren. We said, in general, our fill rate is around 80%. And because of having seven force majeures after Hurricane Ida, and as Matt alluded to, it's household and personal care. So it's pretty broad-based across the spectrum.
Lauren Lieberman:
Because one thing I was curious about and it's a little bit tough to ask a question admittedly without knowing which categories are more or less impacted, and recognizing force majeure may well be an industry factor. But what's going on with your competitive set in those categories? Are others on the shelf is private label producers that's kind of stepping in? But just thinking about not denying the strength of your brands, but if we go forward and supply continues to be constrained for a couple of months. Are consumers still shopping the categories or going to other brands and thoughts around risk as you come back into the stock if you've lost some of those households?
Rick Dierker:
Let me just make one comment, and I'm sure Matt has some color, too. But we need to distinguish between fill rates and in stock levels. Fill rates are in the low 80s. In stock levels are in the mid-90s. So very rarely is a consumer going to shelf and not being able to buy our product. What's happened is mostly retail inventories have been depleted, like in their warehouses or our inventories are lower. Hopefully, that clears some of it up.
Matt Farrell:
And Lauren, the in-stock levels weren't as good earlier in the year. So we've really seen them improve quite a bit, particularly as we got towards the end of the third quarter. So looking ahead, going into Q4, we have a lot of our brands back in the low to mid-90s, whereas earlier in the year, they were not. So I think the question might probably be more relevant for an earlier quarter.
Rick Dierker:
And I might also say, we haven't spent as much on trade spending or couponing because we don't want to exacerbate at shelf fill levels as well.
Matt Farrell:
And if you look at what we did with marketing, marketing was 9% in Q2, it's 12% in Q3. So obviously, as in-stock levels started to improve, we started to dial up the marketing.
Lauren Lieberman:
The pullback also in terms of spend to the degree there is one is more on the trade spend piece in couponing. And as you said, marketing is already rebuilding. So when we talk about them leaving money on the table, or even the rebuilding shipments to get closer to consumption into next year, it's not like there's a major hole that needs to be filled. Because if stock levels are okay and retailers would like to have more inventory, it's not like there's some major catch-up that has to happen when we think about sales growth for the full '22?
Rick Dierker:
The thing we go to think about is -- and when we talk about in-stock levels, we're talking about on shelf. Now the hole is in the DCs, the distribution centers. So that's where I think it's hand to mouth and that's where the opportunity is to close the gap between consumption and shipments.
Matt Farrell:
And that was my comment to Rupesh earlier. It was really the 3% or so organic in Q3 compared to the 6% consumption in Q3.
Rick Dierker:
And Lauren, the only class of trade that's not true in it is Club, because Club has their inventory at their stores as opposed to DCs.
Lauren Lieberman:
And then just my second question was the SG&A was down a lot this quarter. You cited there was litigation but also the incentive comp. But that was a big piece of kind of holding the P&L together this quarter, and I apologize for being so short term, but that's kind of -- that's what happened now. So as we look into '22, knowing pricing continues to build. But in the interim, I'm guessing there's less ability to control the SG&A line, if that's fair, given what you have lots of flexibility in marketing, you put so much money to work during 2020, there's a lot of flexibility. But that SG&A line, you run that pretty tightly to begin with. So I was just curious on your perspective on other ways to mitigate some of the cost headwinds as pricing is still ramping?
Matt Farrell:
SG&A is down largely because of incentive comp. Why is incentive comp down? It's because gross margin we have in our targets, and very few companies do that, but we do do that. We're actually -- we're very proud that we do that and it's hard in times like this. But gross margin will likely be a donut and so that's impactful on the accrual for incentive comp. So rightfully conclusion that you had, Lauren, SG&A will be higher next year as we get back and hopefully hit a plan with all the levers that we typically do. But we have things that can offset inflation and we have things that can offset SG&A. And the number one far and away next year is going to be pricing and then number two behind that's going to be productivity discussions.
Lauren Lieberman:
And it sounds like if incentive comp, we hope goes up next year, gross margin is in a donut on that for card next year, meaning gross margin could be up?
Matt Farrell:
Yes, we have 5,000 employees that would like to see that happen.
Operator:
Your next question comes from Steve Powers with Deutsche Bank.
Steve Powers:
I think we've covered most of what I wanted to talk about. But just I guess a final cleanup on some of the near term supply constraint dynamics. The cadence of relief that you've talked about, it seems sort of multifaceted and sort of complex. And therefore, I'm assuming that it's more of like a gradual -- a continued, ongoing gradual rebuild into next year as opposed to some kind of cliff or binary point of recovery. So can you just validate that, that it's kind of a more even a bumpy glide path as opposed to some kind of discrete set of milestones that we should be thinking about?
Matt Farrell:
I think you asked and answered it Steve, it's not a light switch. So there's not going to be a spike at any point in time. So what we hope to be able to tell you when we get together in January, is to give you a sense for how October, November, December started to build our improvement in fill rates, for example, is what we hope to be able to be telling you the end of January, and then our expectations for the rest of the first half.
Steve Powers:
And so I guess from that shipment recovery versus hopefully, sustained strong consumption base cases that that happens, that happen progressively. It’s not like a slight switch as you say and all of a sudden -- sorry, go ahead.
Rick Dierker:
Yes, exactly right. It would be gradual over time as different brands recover faster and is a stair step back up to normalcy.
Operator:
Your next question comes from Chris Carey with Wells Fargo Securities.
Chris Carey:
I guess I'd echo Steve's comment that so many of the questions have been covered already. And maybe in that regard, I'll keep it a bit more medium, longer term. I guess there's this dynamic with the Church & Dwight portfolio where there's a piece that's valued as a piece that's premium. This offers the flexibility to respond to different economic environments, but we're clearly in this period where demand elasticities are basically nonexistent. So I mean, in theory, maybe that means the value end of your portfolio offers relative less value than typically it would. I mean, does that give you more credence to close price gaps to get more aggressive on price gaps? I guess I'm thinking about this 80% of your portfolio is going be pricing in Q1, but you may have to look at more pricing, maybe expand pricing. Maybe you raised pricing. I'm not sure. But I guess it's a bit theoretical, because it's almost like how long this demand elasticity environment lasts, I don’t know, I don’t think anyone does. Maybe just how you see your relatively positioning on shelf but in the context of this value versus mix portfolio?
Rick Dierker:
We look at that closely and we continue to look at when you’re pricing up 80% of your portfolio, we're doing a lot of work on what the price gaps are in all the categories where we have raised price and intend to raise price. But part of our operating model long term has always been this round number is 60-40 split between premium and value. And we do think that -- we do want to preserve that and we do want to preserve the price gaps. So consequently, we will always have that ability to perform well in good and bad times. So now to answer your question directly, we'd not be looking to drive these value brands up into, say, mid-tier.
Chris Carey:
And then maybe if I could just sneak in one clarification. I think you said that shortages are everywhere, but I think in the past, had said that household specifically laundry had seen some shortages around surfactants. Is that happening? Certainly, share is improving in laundry and on pricing is a part of that mix, is a part of that, I suppose, couponing less couponing as part of that. But are you seeing disproportionate shortages there versus the rest of the portfolio or is it -- as you said, that it's good broad based?
Rick Dierker:
As you see share recover in most cases, 80% of the cases, I would say, it's largely supply chain disruption that had happened. So as you see -- so share recovery in certain areas, it's largely because supply chain is improving.
Operator:
Your next question comes from Peter Grom with UBS.
Peter Grom:
So I know it's kind of early, but I was just kind of hoping to get your early read on the cold and flu season and the impact this may have on ZICAM, kind of going forward? And then I guess, just as it moves into organic, like how should we think about the potential lift to your total company organic revenue growth from just like a normal cold and flu season?
Matt Farrell:
Well, as you know, we bought ZICAM at the end of 2020. It's number one brand in cold shortening events, to us today, super high shares like 70%. And the recent consumer trends are really encouraging. You probably saw some of [Rickett's] comments earlier this week. But if you look at our Q3 all channel consumption for ZICAM, we're up about 40% versus 2020. And Q4, that 40% increase in all channel consumption in Q3, that's not the key quarter. Q4 is often 40% to 50% of full year sales. So that's ahead of us. And we did buy the brand back last year, because we thought it had a long term growth opportunity and we do expect it to be a big contributor to sales and profits in 2022, because it's been so depressed in '21. But we wouldn't quantify what we think that might be.
Rick Dierker:
We would just say it's going to be a good tailwind if it gets back to normal levels of cold and flu season.
Matt Farrell:
We'll give you more color on -- we could probably comment a little bit more on that in January when we give our full year outlook for 2022.
Operator:
Your next question comes from Mark Astrachan with Stifel.
Mark Astrachan:
I wanted to go back to an earlier statement you made about not lapping or about lapping the stimulus and that not recurring next year. So I'm curious how you think about that in the context of the percentage of products sold on promotion as you head into next year? Any sort of high level thoughts, comments, discussions with retailers in terms of what they may be asking for or kind of how that plays out as we go through '22? Obviously, we're all sitting here with a lot of moving parts, but any sort of color you can give at this point would be helpful on that.
Matt Farrell:
Well, look, we did pull back on promotions this period -- promotions and couponing. And we did it pretty early on because it didn't make a lot of sense to be promoting to shelves that were completely stocked. As I said earlier, the in stock levels, particularly towards the end of Q3 and looking ahead into Q4 are now approaching the 90s. So consequently, there is an opportunity to start introducing trade promotion back in 2022. And that is our intent as well. But of course, competitive actions are something that we have to watch as well to decide how much or how little of that we introduced back in, some of that is starting to happen in Q4.
Operator:
Your next question comes from Jon Andersen with William Blair.
Jon Andersen:
There's not much meat left on the bone, but I will go with this. So kind of a follow-up to Lauren's last comment on gross margin maybe being up next year. And I guess I'm thinking about your pricing, your pricing to offset the dollar inflation, not recover gross margin rate. And it also sounds like you're bringing on or plan to bring on new capacity that could add incremental manufacturing overhead at least before that capacity is fully utilized. So as we think about kind of the gross margin outlook for the next 12, 24 months, could it be different than what we've seen from Church over a longer historical period of time, where you've had very good secular gross margin expansion?
Rick Dierker:
We're going to defer that question to January when we give our outlook of all the details and all the moving pieces. We're still firming up all of our pricing plans that we're talking about for the balance of the 30%, all those other moving pieces. But you are right, we said we're going to price to protect dollars and not margin and that's we think the right approach, but we'll give you more detail on what we think gross margin will do in January.
Operator:
And our last question comes from the line of Jason English with Goldman Sachs.
Jason English:
Looks like I'm going to close this out here. Real quick. You mentioned in-stock levels are better but service levels are worse. How can those coexist? For in-stock to improve shouldn't you been overshipping as you kind of restore those levels?
Matt Farrell:
As orders increase, that drives up your shipments but you could still have a low fill rate. Do you know what I mean?
Rick Dierker:
If demand is exceptionally high and you fill it 80%, you can still have -- in theory, you could still have 99% in-stock levels at shelf.
Matt Farrell:
The hole is in -- so we may be shipping more, but it's not staying in the DCs. It's going directly to the stores to maintain the improved in stock levels, but you still are stuck with the hole in the DCs and that's the opportunity that's the potential tailwind.
Rick Dierker:
So if you just graph the dollars and shipments, as an example, Jason, you would see that we have dollars in shipments that are similar to past practice and historical levels, it’s just the demand is so strong.
Jason English:
That's a high-quality problem, I suppose. Looking at the margin lines, lots of questions around gross margin trajectory, but you are coming in with marketing well below your initial budget plan. I think it's somewhere between 70 to 100 basis points or so below. And I imagine, [lendings] are going to look and say, well, gosh, they're going to have to restore that next year, plus your incentive comp because the gross margins, you’re going to have to restore that to next year. And it’s not hard to step back and look and say, gosh, they got like a 150 basis point margin hold fulfilled next year, just on respiration of the SG&A lines. What's the flaw in that thought process?
Rick Dierker:
I think the marketing line, we've said many times that it's a range of 11% to 12%. I think in 2020, if you're jumping off from that baseline, that was an extreme -- if we're talking about swimming and diving boards, that's the high dive. And that's pretty elevated, 15.5%, 15.6% in Q4 of 2020, I think, was our all-time high in the history of the company for marketing spend as a percentage. So we were very flushed in the end of 2020. And so we spent incremental marketing more so than we ever had in the past. And I would say our evergreen model is between 11% and 12%. And we think that our 2022 plan will be back within that range, probably the lower end of that range. So that's partly, I would say, is some of the flow is we're not going to get back up to the high 11s in 2022 as an example.
Jason English:
I was just asking relative to guidance. I wasn't going to be referring to the tailing last year, but I think you did guide 11.5% to 12% just last quarter. So we're looking at a pretty substantial cut relative to what you had expected last quarter…
Rick Dierker:
Yes, you double check the transcript, I think our number was approximately 11.5% for the full year last time.
Jason English:
And the SG&A level, we can debate percentage of sales all day long, but at the end of the day, SG&A is kind of a bucket of hard spend. And you spent like 6.20, 6.19 to be precise in fiscal '19, well, obviously, heavy up this year. And relative to '20, it's down but you're still up big versus '21. Why the incremental spend versus '19 to '21? And is there a reason to believe that that's going to grow again in '22 or can we actually get back to something closer to '19?
Matt Farrell:
So is your question, why even excluding incident comp is '21 higher than '19?
Jason English:
Substantially higher. Yes. And I know you've always kind of put a rate out there, but in terms of percentage of spend. But in absolute dollars, it's grown meaningfully. So I'm really looking for opportunity to offset the marketing reload next year. And I'm questioning whether or not SG&A actually needs to grow or could it actually be lower next year?
Rick Dierker:
Well, from '19 to '21, probably the biggest movement is actually probably amortization. We typically are very conservative in some of the deals that we do, do and we don't we typically amortize those trade names over 10, 15 years. And so adding ZICAM into the mix, as an example, would have had amortization between '19 to '21.
Matt Farrell:
We acquired that one in December of '20.
Rick Dierker:
And look, we're a lean company. SG&A is always lean. We're investing heavily for different things like RPA for our back office and we're looking at centralizing back offices as we go into Asia in a bigger way. But all those things are our nickels and dimes. But for us, that's how we tend to find a way forward. So again, I don't want to get to 2020 too much today, we're happy to go through it in spades in January.
Operator:
And there are no further questions at this time. I would now like to turn the call back over to Matt Farrell, Chief Executive Officer of Church & Dwight.
Matt Farrell:
Okay. Well, thanks, everybody, for joining, and thanks for your interest, and lots of great questions today. And we look forward to updating everybody again at the end of January with our Q4 results and full year '22.
Operator:
Ladies and gentlemen, this concludes today's conference. Thank you for your participation, and have a wonderful day. You may all disconnect.
Operator:
Good morning, ladies and gentlemen. And welcome to the Church & Dwight Second Quarter 2021 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the Company's management may make forward-looking statements regarding, among other things, the Company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the Company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Good morning, everyone. Thanks for joining us today. I'll begin with a review of the Q2 results and then I'll turn the call over to Rick Dierker, our CFO and when Rick is done, we'll open up the call for questions. But before we begin, I'd like to recognize all Church & Dwight employees around the world for their continued dedication to keeping our Company going during the pandemic, especially our Supply Chain and R&D teams as during this quarter, the Company faced the complexities of raw material shortages and labor shortages at our suppliers and third-party manufacturers. Now, let's talk about the results. Q2 was another solid quarter for the Company. Reported sales growth was 6.4%. Organic sales growth grew 4.5% and exceeded our 4% Q2 outlook. The 4.5% organic growth is impressive considering Q2 2020 organic sales growth was 8.4%. Adjusted EPS was $0.76 and that is $0.07 better than our outlook. The EPS beat is attributed to two things, one, a temporary reduction in marketing and two, our revenue growth handily exceeded our outlook. Another item that is noteworthy is we overcame a tax rate, which was much, much higher than expected in Q2. We grew consumption in 13 of the 16 categories in which we compete, and in some cases on top of big consumption gains last year. Another way to look at this is to compare our Q2 consumption on those 16 categories to 2019, a pre-COVID year. We have higher consumption in 14 of those 16 categories compared to Q2 2019. Regarding brand performance, 9 of our 13 brands saw a double-digit consumption growth and I'll name them for you. Gummy vitamins, stain fighters, cat litter, condoms, battery powered toothbrushes, depilatories, dry shampoo, sailing spray, and water flossers. Now, although many of our brands delivered double-digit consumption growth, It is not reflected in our 4.5% organic sales growth, as shipments were constrained by supply issues, which we do expect to lessen by Q4. In Q2 online sales as a percentage of total sales was 14.2%. Our online sales increased by 7% year-over-year. But remember, this is on top of the 75% growth in e-commerce that we experienced in Q2 2020 versus 2019. We continue to expect online sales for the full year to be 15% as a percentage of total sales. With 70% of American adults having at least one vaccine shots so far, the US has been opening up with consumers becoming more mobile. In recent days, however, it appears that trend could slow down due to the delta variant combined with many people still being unvaccinated. Outside the US, many countries continue to enforce periodic lockdowns and we expect that to continue. As described in the release, we face shortages of raw and packaging materials, labor shortages that suppliers and third-party manufacturers have reduced their ability to produce and transportation challenges have further contributed to supply problems. Besides shortages, we are dealing with inflation. Significant inflation of material and component costs is affecting our gross margin expectations, which Rick will cover in his remarks. Due to a lower case fill rate, we pulled back on Q2 marketing, especially for household products. We expect the supply issues to begin to abate in Q4. The higher input costs and transportation costs are expected to continue though for the rest of the year. On past earnings calls, we've described how we expected categories and brands to perform in 2021. Overall, our full year thinking is generally consistent. To name a few categories. demand for vitamins, laundry additives and cat litter is expected to remain elevated in 2021. Condoms, dry shampoo, and water flossers are recovering and experiencing year-over-year growth as society opens up and consumers have greater mobility. Baking soda and oral analgesics are expected to decline from COVID highs. I'm going to talk about the divisions. Consumer domestic business grew organic sales 2.8%. This is on top of 10.7% organic growth in Q2 2020. Looking at market shares in Q2, 5 out of our 13 power brands met or gained share. Our share results are clearly impacted by our supply issues. I'll comment on a few of the brands right now. VITAFUSION gummy vitamins saw great consumption growth in Q2, up 10%. Consumers have made health and wellness a priority. It appears that new consumers are coming into the category and they're staying. So here's a supporting statistic. In the last year, VITAFUSION household penetration is up 17%. That means the brand is now in one out of every 10 households. Next up is WATERPIK. WATERPIK grew consumption 72% in Q2 as it continues to recover from COVID lows and benefits from the heightened consumer focus on health and wellness. WATERPIK is also benefiting from dental offices returning to pre-COVID patient levels. We expect the frequency of our lunch and learn program to return to normal levels in the second half of this year. BATISTE dry shampoo grew consumption 37%. Dry shampoo is recovering as stores have reopened and consumers that are becoming more mobile. Similarly, TROJAN delivered 11% consumption growth. Society has been opening up. As restaurants, bars and clubs have reopened, people are hooking up again. Here's a fun fact that might be a contributing factor. In Q2, TROJAN launched on TikTok with explosive uptake from consumers with over 47 million views. Next, I want to discuss International. Despite intermittent lockdowns in our markets, our International business came through with 10.4% organic growth in the quarter, primarily driven by our strong growth in our Global Markets Group. Asia continues to be a strong growth engine for us. WATERPIK, BATISTE, and ARM & HAMMER led the growth for the International division in the quarter. Our specialty products business delivered a positive quarter with 11.8% organic growth. This was driven by higher pricing and volume. Milk prices remain stable and demand is high for our nutritional supplements. The prior year quarterly organic growth for specialty products was 3%. So 11.8% is an impressive result. Now, turning to new products. Innovative new products will continue to attract consumers. In 2021, we have launched many new products, which are described in our press release. In the household products portfolio, we introduced OXICLEAN Laundry and Home sanitizer. It's the first and only sanitizing laundry additive that boost stain fighting and eliminates 99.9% of bacteria and viruses. In the personal care portfolio, VITAFUSION launched Elderberry gummies, Triple Immune gummies, and POWER ZINC gummies to capitalize on increased consumer interest in immunity. WATERPIK launched WATERPIK ION, a water flosser, which is 30% smaller with a long-lasting lithium-ion battery. It is specifically designed for smaller bathroom spaces. To capitalize on its earlier success, WATERPIK SONIC-FUSION, the world's first flossing toothbrush, was upgraded to SONIC-FUSION 2.0 with two brush head sizes and two brush speeds and that's doing extremely well. And finally, FLAWLESS is taking advantage of the at-home beauty and self-care trends with at-home manicure and pedicure solutions. Now, let's turn to the outlook. Since we last spoke to you in April, unplanned cost inflation has grown by another $35 million. In addition to the price increases on 33% of our portfolio that we announced in April, we have just announced price increases on other categories, which means we have now priced up 50% of our portfolio. Of course, there is a lag on the positive impact of these increases, which impacts our earnings outlook. We now expect to be at the lower end of our range of adjusted EPS growth of 6% to 8% as a result of heightened input costs. Although we expect to be at the low end of the range, It's really important to remember that we are comping 15% EPS growth in 2020. We expect full year reported sales growth of 5% with 4% full year organic sales growth. It's also important to call out that we are committed to maintaining the long-term health of our brands by ensuring sustained high levels of marketing investment in the second half. In conclusion, July consumption continues to be strong. We are navigating through significant supply challenges and cost inflation. We believe we are well positioned for 2022 with the pricing actions we have taken. We expect our portfolio of brands to do well, both in good and bad times and in uncertain economic times, such as now. We have a strong balance sheet and we continue to hunt for TSR accretive businesses. Next up is Rick to give us details on Q2.
Rick Dierker:
Thank you, Matt, and good morning everybody. We'll start with EPS. Second quarter adjusted EPS, which excludes the positive earn-out adjustment was $0.76, down 1.3% to prior year. And as we discussed in previous calls, the quarterly earn out adjustment will continue until Q4, which is the conclusion of the earn-out period. $0.76 was better than our $0.69 outlook, primarily due to continued strong consumer demand for many of our products as well as a temporary reduction in marketing spend as supply chain shortages were impacting customer fill rates, which we expect to recover in Q4. The $0.76 includes a $0.04 drag from a higher tax rate and a $0.04 drag from the VMS recall cost. Reported revenue was up 6.4%. Organic sales were up 4.5% driven by a volume increase of 4.3%. Matt covered the topline and I'll jump right into gross margin. Our second quarter gross margin was 43.4%, a 340 basis point decrease from a year ago. This was right in line with our outlook for down 350 basis points for the quarter. Gross margin was impacted by the 480 basis points of higher manufacturing costs primarily related to commodities, distribution, and labor costs. Tariff costs negatively impacted gross margin by an additional 50 basis points. These costs were partially offset by a positive 40 basis point impact from price, volume mix, and a positive 140 basis point impact from productivity programs as well as a 10 basis point positive impact from currency. Moving to marketing, marketing was down $5.3 million year-over-year as we lowered spend to reduce demand until fill rates could recover. Marketing expense as a percentage of net sales decreased to 100 basis points to 9.2%. We continue to expect full year marketing expense as a percentage of net sales to be approximately 11.5% in line with historical averages. For SG&A, Q2 adjusted SG&A decreased 140 basis points year-over-year with lower legal costs and lower incentive comp. Other expense all in was $11.4 million with $3.3 million decline to the lower interest expense from lower interest rates and for income tax, our effective rate for the quarter was 24% compared to 19.6% in 2020, an increase of 440 basis points, primarily driven by lower stock option exercises. You will hear in a minute, this also impacts our full year tax rate. And now to cash, for the first six months of 2021, cash from operating activities decreased 42% to $344 million due to higher cash earnings being offset by an increase in working capital. Accounts payable and accrued expenses decreased due to the timing of payments. As a reminder, in the year-ago numbers, there was an $80 million benefit in Q2 related to the timing of US federal income tax payments shifting from the second to the third quarter in the prior year. We expect cash from operations to be approximately $950 million for the full year. As of June 30, cash on hand was $149.8 million. Our full year CapEx plan is now $140 million as we continue to expand manufacturing and distribution capacity, primarily focused on laundry, litter, and vitamins. The decrease from our previous $180 million is project timing related. For Q3, we expect reported sales growth of approximately 3%, organic sales growth of approximately 1.5%, entirely due to supply chain constraints. We expect gross margin expansion in the quarter, led by our price increases. Adjusted EPS is expected to be $0.70 per share, flat in the last year's adjusted EPS. Our strong operating performance is offset by higher tax rate. And now for the full year outlook. We now expect full year 2021 reported sales growth to be approximately 5%, organic sales growth to be approximately 4%. Our consumption is strong and outpacing shipments. We expect our customer fill levels to improve by Q4. Turning to gross margin, we now expect full year gross margin to be down 75 basis points. This represents an incremental impact from our last guidance due to broad based inflation on raw materials and transportation costs. Our April outlook expected gross margin to be flat for the year, and $90 million of inflation from our original guidance. Now, we're absorbing $125 million of incremental costs for the full year. This additional $35 million of inflation drives the change in our gross margin outlook. We've taken another round of pricing actions with over 50% of our global brands have announced price increase. While some of this benefit helps the second half of 2021, most of the benefit is in 2022. As a reminder, we price to protect gross profit dollars, not necessarily margin. The $35 million movement versus our previous outlook is primarily non-commodity related; transportation, labor, third-party manufacturers and other raw material price increases, make up the majority. Commodities are also up and while we have 80% of our commodities hedged, let me give you a sense of what's going on with major commodities. Over the past few months, second half expectations for resins have moved up considerably. For example, previously in our forecast was based on HDPE being up 30% in the second half of the year, now, it's up 60%. Polypro has moved from being up 40% to now 90%. In addition, transportation costs such as diesel have continued to rise. We previously expected second half diesel to be at 18%, now it's of 27%. Cartons and corrugate previously were single-digit, now they're low double-digit. So that's the latest thinking on commodities and now, we'll move to tax. Our full year tax rate expectations are now 23%, higher versus our last expectations due to lower stock option exercises. This is a $0.04 drag versus our previous outlook. We now expect adjusted EPS to be at the lower end of our previous range of 6% to 8%. Our brands continue to go from strength to strength, as strong consumption and organic sales growth lapse almost 10% organic growth a year ago. While inflation is broad based, we have taken pricing actions to mitigate, which gives us confidence in margin expansion in the back half. And with that, Matt and I would be happy to take any questions.
Operator:
Thank you. [Operator Instructions] Our first question comes from Kaumil Gajrawala with Credit Suisse. Your line is open.
Kaumil Gajrawala:
Hi, thank you, good afternoon and good morning or whatever it is. And couple of questions on the supply constraints, which is are you running into constraints because perhaps demand is better than you thought you can keep up, is it that there are certain pieces within the supply chain that just tightened up, maybe a particular bottleneck that's isolated? Can you just maybe just give us a bit of, maybe more detail on the exactly what's going on there?
Matt Farrell:
Yes. The issue is not that we're capacity constrained. We have capacity. The issue is getting components. It can be a raw or packaging materials, chemicals, et cetera. And the reason there are shortages because our suppliers are having trouble getting labor into their plants to actually make their raw and packaging materials and then that's exacerbated by the fact that sometimes you can't get the product delivered and particularly if you're having -- if you're sourcing components or ingredients from Asia and you're dealing with containers, so not a capacity issue. It's entirely due to the ability to get labor and in some cases, it's -- because of the freeze, we had force majeure for a half a dozen of our suppliers, chemicals. If you recall, earlier in the year the Texas freeze, so we're not quite out of the woods on that one yet either.
Rick Dierker:
Yes. The only thing I would add to that is the force majeure comment, like we said publicly back in Q1, we had around six of them. We had 10 or 11 this quarter. So just pure disruptions in the supply chain.
Kaumil Gajrawala:
Okay, got it. Maybe just your best guess on, is the labor issue abating at all or are these comments related to 2Q and maybe you're seeing it abate or does it seem -- is this your view that it's likely to be an ongoing thing?
Matt Farrell:
Well, it's -- we think it's starting to abate. We're seeing that from some of our suppliers and co-packers. It's -- you have to say that the weekly unemployment supplement is contributing to the labor shortages and of course that's going to roll off in September. So you think that things would loosen up a bit come in the fourth quarter.
Rick Dierker:
Yes. And we look at demand planning all the way back to the entire supply chain and all of our independent forecast say that the raw material input costs and whatnot will recover late Q3, early Q4.
Kaumil Gajrawala:
Okay, great. Thank you.
Operator:
Thank you. Our next question comes from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh:
Good morning and thanks for taking my question. So I just wanted to have -- I also have few questions on the supply chain disruptions. Anymore color you can provide in terms of what categories are impacted. And then as you think about the adjustment to your organic sales growth guidance for the year, is it fair to say that maybe it could have been raised. If you didn't have the supply chain disruptions?
Rick Dierker:
Yes. That's a fair question, Rupesh. I think could have, would have. should have -- but consumption is really strong. Matt said it in his prepared comments, and I did as well. And so if you look at consumption. It's really high single digits in the quarter and we were closer to 2.8% organic. So, definitely, we are constrained. And if you roll that forward to the full year, then we would have been at the top of the range on revenue. If not for supply chain disruptions.
Matt Farrell:
Yes, Rupesh. To answer the other half of your question, if you pick up the release and you look at the schedules in the back and I'm sure you have, you'll see that household products is down year over year and so that's where it's most acute. So fabric care shipments are constrained by supply shortages and we have plenty of demand out there, but the shortages are affecting the household side of the business, which would include both laundry, detergent, stain fighters and litter. So we do expect that we will be out of the woods by the end of the third quarter.
Rupesh Parikh:
Okay, great. And then I guess, some of your retail perspective as you go to -- I know if you look at your leading retail is Walmart and some of the other players -- are they're starting to be out of stocks out there or do you expect to see out of stocks I guess sometime this quarter within some of those categories?
Rick Dierker:
I think we've got, kind of live in hand to mouth right now. If we were to get most worse than what we have today. I think we would have out of stocks. I think our great -- most acute area for out of stocks would be OXICLEAN sprays right now, the triggers.
Rupesh Parikh:
Okay. That's really helpful. Thank you very much.
Operator:
Thank you. Our next question comes from Kevin Grundy with Jefferies. Your line is open.
Kevin Grundy:
Hey, good morning guys. Question for both you on pricing. Matt, I think the comment was that you've now will price over 50% of the portfolio. A couple of questions related to that, but it would certainly seem like there is a cost justification across the board. Have you lead where you can lead at this point? Is there an expectation then that the competition will ultimately move and that's not in the guidance? Maybe just some parameters, a little bit around what has not been priced and why not at this point. And then Rick, maybe just layer on there, what portion of the commodity cost exposure over the next 12 months you think you have captured here with current pricing?
Matt Farrell:
Yes. Well, you hit the nail on the head, Kevin. Price increases, you need cost justification. They are greater in some categories than others, but you also have to keep an eye on the competitive set. So we are looking at the rest of the portfolio now to see whether it makes sense to have a 2022 price increase. And also what we're going to do is we're going to review the price increases that we've already taken on the first 50% and ask ourselves if those need to be revisited. As far as the price increases go we announced in April for laundry, those are taken effect now in July. We know at least one other competitor has said publicly that their prices are going up in Q4. So we may have some temporary price gaps in Q3. But -- and then on the litter side, we raised price there. That pricing hits shelf mid-October. And we know that one major competitor has already raised price as well. So, we've seen that and I think Rick mentioned on the earlier call in April that when we were planning this, we were not assuming that competitors would follow. So the fact that since then in the laundry and litter, we've heard and seen that from a couple of competitors, that's a good indication for us. Rick, anything to add?
Rick Dierker:
[Indiscernible] add is on your first question, Kevin, you just asked for kind of a roll forward for 2022. And the simple way to think about it is, when we gave our April outlook, inflation was a minus 300 basis points and that was what was included in our flat guidance. Now, our inflation number is closer to minus 375 that's kind of the entire change from going flat to minus 75 and that minus 375 for the full year, it's kind of indication of the inflation that we've seen for the whole year and inclusive of the first 90, inclusive of the new $35 million that we're talking about. As we exit the year, we think price volume mix will be a tailwind of like 285 basis points. So that's probably a good gauge it is, we're not quite recovering in all of our inflation yet, but we've only priced half the portfolio.
Kevin Grundy:
If I could just squeeze in one more guys, maybe just on M&A, the pipeline, and if I think about the volatility, which certainly, I think we would say would be transitory over the next call -- two to four quarters your supply chain, working through some of the COVID volatility et cetera. At least, certainly, that would be the hope. Does any of that give you pause with transacting from an M&A perspective until things kind of settle a bit and I'll pass it on. Thank you.
Matt Farrell:
Yes. To your question, Kevin, would we reluctant to buy a business that had a COVID bump?
Kevin Grundy:
Just in general, Matt, just in terms of even buying off putting multiples on NTM sort of earnings and right, just given some of the volatility around supply chain, this COVID flare up here a little bit, you guys have done a fantastic job over the years from an M&A perspective, but even that being said, does that gives you some pause here given some volatility over the next 12 months?
Matt Farrell:
Yes, well, look we are wary of businesses that had a big COVID bump. Remember we bought one in December when we bought ZICAM who are one in cold shortening, 73% market share and we bought that for the future because we know that's going to be a strong contributor to sales and profits, not only in 2022 but years ahead. So, yes, we will have a degree of skepticism but we -- I can tell you there are things for sale right now that we are looking at. It's a question whether they're going to meet our criteria.
Kevin Grundy:
Got it. Good luck, guys. Thank you.
Matt Farrell:
Okay. Thanks, Kevin.
Operator:
Thank you. Our next question comes from Olivia Tong with Raymond James. Your line is open.
Olivia Tong:
Great, thanks, good morning. Wanted to ask you a little bit about your view on trade promotion and the levels of trade promotion right now, particularly as you put it in the pricing. If you could just talk through first few weeks of impact of that, I know it's very early days with respect to laundry and but any retail response, consumer response so far that you can see. And then for the second tranche of pricing, if you could just talk to the magnitude of change that you're looking for there, that would be great. Thank you.
Matt Farrell:
Yes. Thanks, Olivia. So your second question first, we won't really get into the magnitude of change right. We will be very clear next quarter after its end market and we'll disclose some of what we did for laundry. You know, laundry was high-single digits, and so we'll do the same thing for litter and some of the other items. In three months, we'll go through that detail. On your first question, yes with respect, it was sold on deal, it's a little early to draw any conclusions about what's going on at shelf. I think it's important to have the backdrop of Q2 for both laundry and litter. Take litter, for example, year-over-year sold on deal for litter was actually down 80 basis points of the categories right now, promotion in the second quarter around 13% sold on deal. Historically, it's around 19% to 20% and so it's pretty off, it's normal sold on deal percentages. So, but we do know that one major competitor besides ARM & HAMMER has had supply issues as well. In the second quarter, which I'm not going to name. So that may have contributed to the fact that litter sold on deal was down in Q2 for just about our all competitors. For laundry, Q2 was up almost 1,200 basis points to about 32% sold on deal for a liquid laundry detergent. Remember last year promotions were pulled. So it's not surprising that there would be a rebound this year. We actually had the lowest increase in sold on deal, up 700 basis points in Q2, and our lower promotions made sense in the context of supply shortages and obviously going forward, we wanted the price to stick so promotions will also be limited as well.
Rick Dierker:
And as to the price increase and again it was early July. so It's only been a few weeks. So we're reluctant to comment, I would just tell you that it's as we expected to date.
Olivia Tong:
Got it, thanks. If I could just ask two more questions. First, in terms of your sales guide -- that change to the sales guide. Obviously, some supply chain and disruptions but specialty was actually a quite a bit better. I know it's a lot smaller, but just thinking about your view in terms of the mix of contribution to the top line for the full year. And then, and then a follow-up on the margins, just kind of curious how you're thinking about operating margin expansion long-term, and the leverage you can pull in order to get back on track with respect to margin expansion because obviously, pricing is a piece of that. But mix is not as big of a factor for you guys relative to some of your peers and then you're already still good at overhead controls. So, just wondering how much you can push on the G&A or the S&A as an offset. Thanks so much. Appreciate it.
Matt Farrell:
Yes, Olivia, you squeezed in a multi-port half a dozen questions there as you're walking off the stage. I'll start with the SPD. As far as the SPD business goes, yes I had a really good quarter last year, the quarter was up 3%, this year up 10%. But if you look in the release, you see that price was half of that growth. So we have been raising prices in SPD. It probably were the earliest as for of all three divisions of raising price, specialty products and that's both on the animal side and also on the bulk sodium bicarbonate side. Bulk sodium bicarbonate is oftentimes a contracted business, but the non-contracted line, we've been raising price. So that's a steady business, had a good quarter. It will have a good third quarter as well.
Rick Dierker:
Yes, one thing I'd add to that, Olivia, is our outlook for the divisions, we told you last quarter was -- domestic was 4%, international was 6% and SPD was 6%. I think if we had a rejigger that today, it would be more like 3%,6%, 9%, so domestic at 3% largely because of the supply constraints. International consistently at 6% and then SPD now is at 9%. As far as your gross margin question, look, I think you're right. Pricing over the long-term recovers the inflation and so that is a good guy and a bad guy and they kind of wash over time. Look, we have a lot of confidence in our evergreen model and it's only 25 basis points of expansion. So we're going to get that over the long term through productivity, through innovation and through mix and we're doing a lot of work internally on mix actually and using technology to trade optimize and product optimize across retailers and so that work is ongoing, but those are three levers that we have.
Olivia Tong:
Thank you.
Operator:
Thank you. Our next question comes from Steve Powers with Deutsche Bank. Your line is open.
Steve Powers:
Hey guys, thanks. You gave your comments on the supply constraints in the issues [ph]. Two questions to follow up. First, and you talked about this a bit on litter but is there a way you can frame or clarify the issues relative to the competition, whether you're -- are you saying you're disadvantage on this front and that served as a concern or not really, number one. And then number two, if these constraints endure longer than you expect, is the playbook pull back on marketing for longer and at what point would that become a concern, not saying that it is now, but just, at what point do you get concerned on that front? Thanks.
Matt Farrell:
Yes, your question about litter, now we…
Steve Powers:
It wasn't really -- sorry, Matt -- it wasn't really about litter. I think you had mentioned that you share the same issues on litter as competition, but just generally, is it you or is it, everybody?
Matt Farrell:
I think we have different issues. We don't have the same issues as a competitor. We just happened to know that there is some supply constraints that they're dealing with that are affecting their ability to ship. That's all. I think everybody has [ph] got issues.
Steve Powers:
Yes. And in other categories, is it -- again, is it everybody or is it you, if the issues differ?
Matt Farrell:
Well, as you know, the Texas freeze isn't just us. Most of those chemicals affect lots and lots of companies and lots of competitors. So I would say on the chemical side and transportation side, it's very similar between us and competitors and labor shortages as well. If you have suppliers and co-packers that's universal. So I don't know that there's anything that's unique to Church & Dwight.
Steve Powers:
Okay, great. Maybe, Rick on marketing.
Rick Dierker:
Yes. On marketing, I think we've been very clear when we look at all of our forecast and all of our internal information, we think we're going to be recovered by late Q3, early Q4. We think the market is good, demand driving activity and kind of healthy that we have put price increases other for the back half. So we want to make sure we're supporting our brands in a healthy way; 5 of 13 brands gained share and part of that was, is lower than normal and part of that's because there supply constraints. So we want to make sure that once that's not a factor that we're supporting the brands like we should and that's the plan. If for some reason, supply constraints last longer, then of course we would adjust as necessary.
Steve Powers:
Okay. And then, just real quick on the tax rate, do we -- is the expectation that we revert back lower beyond 2021 or is the higher tax rate to be extrapolated?
Rick Dierker:
Yes, the core issue with the tax rate is really, it all comes down to stock options exercised and typically we've had around $2 million stock options exercised every year, If you go back and look for many years. In 2020, it was $3 million and our forecast this year is a little less than $1 million now and so we think perhaps due to the run-up in the share price last year that was really maybe a pull forward every year with the stock options, potentially. So we think that will normalize back to 2019 levels is the quick answer.
Steve Powers:
Okay, great. Thank you.
Operator:
Thank you. Our next question comes from Bill Chappell with Truist Securities. Your line is open.
Bill Chappell:
Thanks, good morning.
Matt Farrell:
Hi, Bill.
Bill Chappell:
So maybe oversimplified but I need that because I'm fairly simple person. Is it safe to say just commodities and input costs were kind of moving higher when you last reported in late April, you're kind of taking a best guess of where they would play out for this year, they kept moving throughout the quarter, but did peak at some point in the quarter. So now you have a lot more confidence, kind of where pricing and costs are for the remainder of the year, is that the right way to look at it?
Rick Dierker:
I think that's one aspect of it, Bill. I think that's a good way to say it. And then also, we've had more broad based inflation beyond commodities than we expected. I used the example at our Board meeting, how we've never talked about pallets in the history of me being here for cost impacts and our pallets went up by $2 million bucks in the back half. So it's just really broad based, although the third-party manufacturers are passing on the 2% to 3% to 4% issues that we've been talking about. So I think we have a great handle on it now and meanwhile, what are we doing about it, we've -- we're qualifying a lot more suppliers, just to have backup redundancies and flexibility.
Bill Chappell:
And on the cost side, do you feel like there is any disadvantage, in terms of your scale and I see that if you're a $5 billion business, but really, you're fifteen $300 million to $500 businesses. And so, I just didn't know if the suppliers are treating you differently versus maybe a $1 billion competitor or if it's kind of across the board fairly similar?
Rick Dierker:
Yes, I think this is across the board. It's pretty broad based. I think if you look at, and you have -- other peers in the industry right now, even some of our European partner's -- peers, then it's really broad based and it's across the spectrum, doesn't really matter if you're a $2 billion to $5 billion or a $50 billion company.
Bill Chappell:
Got it. And then one last one, kind of follow up, I don't typically ask about the M&A pipeline. But with the sheer number of specs and consumer-focused specs with the IPO market being fairly prolific. I mean, is it kind of safe to say that some of the traditional $203 million to $500 million revenue businesses that you would target are less likely over the foreseeable future. Just because they have other options. I imagine, most of these companies are getting an offer a day to go public, one way or the other, so just any thoughts there.
Matt Farrell:
Yes, there is a lot of logic in that, Bill. There is no question that there are other destinations like SPAC's that companies looking to monetize their investment can take, but based on what we're looking at right now, but what's coming to market and will be at auction, we think we'll have plenty to look at least in the next six months.
Rick Dierker:
Yes, keep in mind, similar to private equity. Bill, I mean SPAC's are the same. We have an ability to pay more typically because of the synergies that we can generate. So, that's always now when it's a down in the middle acquisition that's always a great benefit.
Bill Chappell:
Got it. Thanks so much for the color.
Matt Farrell:
Okay.
Operator:
Thank you. Our next question comes from Andrea Teixeira with JP Morgan. Your line is open.
Andrea Teixeira:
Thank you. Thanks, guys. So, first on international and then a clarification on the cost outlook. On the international side, I know it's a smaller portion, but we dedicated most of the time for US, so I wanted to just see like the US, the 6% growth that you just reiterated for international because obviously, that's the long-term algorithm. But given that you had a very strong start of the year and how are you seeing given that you're -- you've got this like more conservative guidance for offline in the back half. So what, and you obviously up against on mid-teens comp for the balance of the year. Are you assuming that it goes negative in the back half? So I want to clarify that. And also on the new guidance, Rick, you were expecting commodities, are you betting that commodities and transportation will ease or you're assuming that they will stay as we see on [indiscernible].
Matt Farrell:
Yes, talking about international, for starters. So we've had a good second quarter. We're seeing 6% for the full year and, but we are cognizant of the fact that we see intermittent shutdowns in many of the markets where we have businesses. So we have to keep that and get that in mind, and we get this delta variant as well, which will result in even more -- furthermore expansive lockdowns and effect on consumer mobility in international markets. So that's what tempers our in enthusiasm.
Rick Dierker:
And in terms of comps, Andrea, you do have to be mindful of our growth rates a year ago international right. In Q2 a year ago, we were flat, we were 0.6% on organic growth. And so the 10.4% this year, it's very impressive. It's off a flat prior year. Q3 and Q4, last year the back half was mid-teens. So 13% growth. And so if you look at our guidance, it implies not a 5% or 6% growth in the back half. But when you do the stack, It's actually it looks like the international business is very, very strong. And then, your second question was really on the commodity outlook. Well, as of right now, I can I just went through some of the numbers with the latest expectations on resins as an example and paper and diesel. Right now, our outlook implies that the commodity stay where they're at today. We're not banking on a decline or our movement down on commodities for the balance of the year.
Andrea Teixeira:
Okay, that's great. Thank you. I'll pass it on.
Matt Farrell:
Okay.
Operator:
Thank you. Our next question comes from Lauren Lieberman with Barclays. Your line is open.
Lauren Lieberman:
Great, thanks. Good morning. I know it sounds, a lot of that supply chain, but I had to just follow up I think in the line of question that Bill Chappell embarked upon. I mean my question, looking at what happened this quarter and what you're talking about is just if there isn't something to consider. In terms of, you guys just running too lean, right, I mean that's been a hallmark of the way that you operate the business, but when you look at this quarter and the conversation on supply and so on, it feels like you've exposed yourself to business risk that other companies are frankly finding their way to manage through. So maybe it's too early to talk about, but just thoughts about how, looking forward, you might want to set up differently so that you can better weather these sorts of storms.
Matt Farrell:
Yes, well, I'm surprised that would be your conclusion considering that we're seeing that our full year organic is going to be up 4%, it's going to be the fourth year in a row that we have organic sales of 4% or better. And in spite of the fact that we have $125 million in unplanned incremental costs that our full year range of 6% to 8%, we find our way to 6%. So I would say that the Company has proven that its resilient actually, faced with those kinds of cost increases. And I think it's temporary with respect to the supply issues and we will get that will be behind us at some point, but yes, go ahead.
Rick Dierker:
A little bit I would add is, look, some of our competition is vertically integrated in some aspects of their supply chain and some of these examples. We're not vertically integrated. We've chosen not to do that. We don't think it makes much sense. In times like this, it might hurt a little bit, but overall, we're doing the best we can to move our -- whatever we did -- three to four new suppliers and add 90 more, add the flexibility and the capacity there. So our flex capacity as we exit this COVID-type environment is going to be greater than it's ever been before.
Matt Farrell:
Yes, it's a good point. I know it's -- that's not a throwaway comment over the past 18 months, we've qualified 90 additional suppliers and co-packers. So that as we, as we come out of this, we're going to be far more resilient and that started last year when we saw where we're that -- how COVID exposed some of the weak links in our supply chain.
Lauren Lieberman:
Okay. Thanks, Rick, Matt, that's exactly what I was asking and looking for. Next question was just on gross margin. I'm actually having a little bit troubles like play around with numbers in the sequential improvement that you're talking about because volume I would think. I know you get pricing coming in, but volume will be a little bit challenge on that price volume mix line, I guess the implied sequential improvement and then also, I guess the commodity headwind. I just -- I don't know if we, the best way to attack it, it might be offline, but kind of the big sequential changes in the gross margin bridge that help you get to and I think you said modest expansion in 3Q that would just be helpful.
Rick Dierker:
Yes. So maybe what I'll do for right now is just give you the second half Kind of gross margin bridge and of course, Q3 will be, it will be positive. It will be slightly positive, more of the margin benefits in Q4 as we fully lap or fully have the price benefit but the second half gross margin outlook. The first half is down 230, the second half is up 80 and price volume mix is a tailwind of what we think is 285 basis points. Inflation is a headwind of around 285 basis points. We have incremental tariffs of 35 basis points, which is a little bit better than it was in the first half because we had tariffs starting to year ago. We have productivity programs of around plus 85, the acquisition for ZICAM helps on margin by about 40 basis points and then currency is a bit of a drag. So that's how we get to plus 80 in the back half.
Lauren Lieberman:
Okay, that's super helpful. And then final thing which is on the incentive compensation call out this quarter. I guess I was curious if that was at the outset of the year, what you had anticipated or is that something that was a true up this quarter and how to think about that in terms of SG&A for the balance.
Rick Dierker:
Yes. I know it's an impact on the quarter, it's impact on the full year. It's probably why our SG&A is down and in both cases for the quarter and full year, and that wasn't expected but it's a reality now because we're one of only and were the exception in industry that has gross margin tighter and some of comp and right now, our gross margin is down 75 basis points that was not the plan, that was not incentive plan. And so that has a favorable impact, unfortunately, on the SG&A numbers.
Lauren Lieberman:
Okay, understood. Thank you so much, both of you.
Operator:
Thank you. Our next question comes from Chris Carey with Wells Fargo Securities. Your line is open.
Chris Carey:
Hi, thank you. I just wanted to clarify a couple of things around pricing. I think you said your main competitor or a large competitor litter has already priced. Clearly, there is some revenue growth management initiatives by competitors in laundry. And so those are two categories where presumably it seems people -- companies have already moved and then you're moving. So is there a read there that you're comfortable following with pricing, and so you want to see pricing happened in other categories first, I suppose just to confirm whether I heard that right. And then just connected to that, it sounds like pricing in laundry is going okay early days, but you also have supply issues in household and that it sounds like it's mainly in areas where it's like components or could supply chain issues actually have an issue on getting pricing through in laundry if you start to experience some out-of-stocks, so just some clarification and further perspective on some of those line items would be helpful.
Matt Farrell:
Yes, Lastly, the pricing has been accepted by the trade in laundry. So that's sort of behind us right now. Litter is ahead of us, that's going to be taken effect in Q4 but we think both for laundry and for litter by Q4, we'll be out of our supply issues. You had a question about raising price and not just in laundry and litter but in other categories, which we have. So for example NAIR, OXICLEAN stain fighters, baking soda, we announced one variant of TROJAN condoms, WATERPIK, will be raising price as well. So, we've been able to -- we're announcing price increases in many categories. And keep in mind that we are the number one brand in stain fighters, depilatories, water flossers, baking soda et cetera. So we do have some strength and the ability to lead there. So, I think that's -- and your other question with respect to the, what are the issues with respect to laundry. I mentioned earlier in my comments that because of the Texas freeze, there's issues with chemicals and that affects both liquid laundry detergent and unit dose and we expect that to be abating as well and I don't expect that the shortages to impact our ability to succeed and pushing through price.
Chris Carey:
Okay, thanks so much. If I could just squeeze one and again keep it quick. Your promo and coupon has been rollout lever for Church & Dwight because of cutting it less than some of your competitors, have you exhausted that flexibility that you did have in the P&L in the back half, said another way, I think, you're couponing and promo levels closer to peers or does that remain a lever at your disposal if things get worse?
Matt Farrell:
Yes. Well, my comment -- yes. I mentioned earlier on litter -- the litter category sold on deal is around 12%-13%. So whereas historically it's around 19% to 20%. So we and competitors are all have had depressed sold on deal and with our announced price increase and another competitor has, we've seen price increases as well, we don't expect that to change in the second half. And as far as the laundry goes, It is -- we are up quite a bit year-over-year, 700 basis points. We're not as high as our competitors, nor do we expect to be at least for the next 90 days be as our price increase has to take hold. We don't want to detract from that with promotions.
Chris Carey:
Okay, thanks so much.
Matt Farrell:
All right.
Operator:
Thank you. And that's the last question of the day. I would now like to turn the call back over to Matt Farrell for closing remarks.
Matt Farrell:
Okay. Well, thanks everybody for joining us today. We'll talk to everybody again in 90 days and we'll see how the Q3 went; so talk to you at end of October. So long.
Operator:
This concludes today's conference call. Thank you for participating. You may now disconnect.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2021 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the Company's management may make forward-looking statements regarding, among other things, the Company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the Company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Okay. Thank you. Good morning, everyone. Thanks for joining us today. I'll begin with the review of the Q1 results, and then I'll turn the call over to Rick, our CFO. And when Rick is done, we'll open up the call for questions. Before we begin, I'd like to recognize all Church & Dwight employees around the world for their continued dedication to keeping our Company going during the pandemic, especially our supply chain and R&D teams as we overcame raw material shortages in Q1 as a result of the Texas freeze. Now, let's talk about the results. Q1 was another exceptional quarter. Reported sales growth was 6.3%, and adjusted EPS was $0.83, and that's $0.03 better than our outlook. Organic sales grew 4.9%, driven by higher consumption. E-commerce shows no signs of slowing. In Q1, our online sales increased by 54% year-over-year and as a percentage of total sales were 14.8% in Q1 compared to 10.2% in Q1 of 2020. We continue to expect online sales for the full year to be 15% as a percentage of total sales. Vaccinations will significantly influence consumer behavior. The U.S. is slowly opening up, which means consumers are more mobile. 60% of vaccinated consumers are optimistic that they will return to a normal or new normal as we are seeing the first signs that consumers are willing to spend more time in stores based on a study by IRI. In contrast, many countries outside the U.S. continue to experience lockdowns. As described in the release, we have been facing shortages of raw materials due to the Texas freeze. Raw material and transportation costs spiked higher in February and were exacerbated by the Texas freeze. We expect the tight supply and higher input cost to continue for the balance of the year. To mitigate the cost increases, we have announced price increases in laundry and across our international portfolio, and we have reduced couponing and promotional spending. Rick will discuss this further in a couple of minutes. At our Analyst Day in January, we outlined which categories and brands we expected to stay elevated throughout 2021, recover from COVID lows, decline from COVID highs and which ones would remain steady. Overall, our full-year thinking has not changed. To name a few categories, demand for vitamins, laundry additives and cat litter are expected to remain elevated in 2021. Condoms, dry shampoo, power flossers and women's grooming are expected to deliver year-over-year growth as society opens up and consumers have greater mobility. Baking soda, pregnancy test kits and oral analgesics are expected to decline from COVID highs. Of the 16 categories in which we compete, 8 grew consumption in Q1, in some cases, on top of big consumption gains in Q1 of 2020. Of those 8 categories, 5 saw a double-digit growth, gummy vitamins, toothache, battery-powered toothbrush, pregnancy test kits and women's electric grooming. Household categories, such as laundry detergent and baking soda were down in the quarter and unable to comp the huge COVID-19 sales spikes seen in Q1 2020. Looking at market shares in Q1, 8 out of our 13 power brands met or gained share within our U.S. Consumer Domestic business, which grew organic sales 5.1%. I'll comment on a few of the brands right now. Consumers have made health and wellness a priority. VITAFUSION and L’IL CRITTERS gummy vitamins saw great consumption growth in Q1, up 24% with the help of the new launches described in the release. It appears that new consumers are coming into the category and they're staying. One survey showed that consumers who are new to the category had a 90% repeat rate. WATERPIK grew consumption 15% in Q1 as it continues to recover from COVID lows and benefit from the heightened consumer focus on health and wellness. WATERPIK is also benefiting from dental offices returning to pre-COVID patient levels. We expect the frequency of our lunch 'n learn program to return to normal levels in the second half of this year. Now, BATISTE. While BATISTE remains impacted by social distancing, consumption was up 6%, and we achieved a record high quarterly balance share of 39%, behind our International Women's Day campaign. Now, I want to talk about the International division. Despite European lockdowns, our International business came through with 3.2% organic growth in the quarter, primarily driven by strong growth in our Global Markets Group. Asia continues to be a strong growth engine for us. WATERPIK, FEMFRESH and ARM & HAMMER led the growth for the International division in the quarter. Our Specialty Products business delivered a positive quarter with 6% growth, primarily due to higher pricing. Milk prices were stable in Q1 and are projected to increase later in the year due to higher demand. Now, turning to New Products. Innovative new products will continue to attract consumers. In 2021, we have launched many new products, which are described in our press release. In the household products portfolio, we are introducing OXICLEAN Laundry and Home Sanitizer. It is the first and only sanitizing laundry additives that boost stain fighting and eliminates 99.9% of bacteria and viruses. The product is also designed for cleaning throughout the house and on a variety of surfaces. In the personal care portfolio, VITAFUSION launched Elderberry gummies, Super Immune gummies and POWER ZINC gummies to capitalize on increased consumer interest in immunity. WATERPIK launched WATERPIK ION, a water flosser which is 30% smaller and contains a long-lasting lithium ion battery and is specifically designed for smaller bathroom spaces. To capitalize on its earlier success, WATERPIK SONIC-FUSION, the world's first flossing toothbrush, was upgraded to SONIC-FUSION 2.0 with two brush head sizes and two brush speeds. And finally, FLAWLESS is taking advantage of the at-home beauty and self-care trends with a facial cleanser system, a shower wand for a full-body spa-like experience and at-home manicure and pedicure solutions. Now, let's turn to the outlook. We're off to a good start in Q1. We continue to expect full year adjusted EPS growth of 6% to 8%, which is in line with our Evergreen target, despite the heightened input cost. Given our expectations, for consumer consumption, we have raised our full year outlook for reported sales growth from 4.5% to now 5% to 6%. Organic sales growth expectations were raised from 3% to 4% to 5%. And if you look at consumption trends through the middle of April, 14 of our 16 categories were up in consumption year-over-year. Now, in conclusion, I'd like to remind everyone of the many reasons to have confidence in Church & Dwight. Our track record shows that we are positioned to do well in both good and bad times and in uncertain economic times such as now. Categories in which we play are essential to consumers. We have a balance sheet of value and -- pardon me, we have a balance of value and premium products. Our power brands are number one or number two in their categories. And we have low exposure to private label. And with a strong balance sheet, we continue to be open to acquiring TSR-accretive businesses. Next up is Rick to give us details on Q1.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. First quarter adjusted EPS, which excludes the positive earn-out adjustment, was $0.83, flat to prior year. And as we discussed in previous calls, the quarterly earn-out adjustment will continue until Q4, which is the conclusion of the earn-out period. $0.83 was better than our $0.80 outlook, primarily due to continued increase in consumer demand for many of our products. Reported revenue was up 6.3%. Organic sales were up 4.9%, driven by a volume increase of 3.1% and a positive price mix of 1.8%. Now, let's review the segments. First, Consumer Domestic. Organic sales increased by 5.1% due to the higher volume and positive price mix. Overall, growth was led VITAFUSION, L’IL CRITTERS gummy vitamins, WATERPIK oral care products, FLAWLESS beauty products, ARM & HAMMER clumping cat litter and KABOOM bathroom cleaners as well as VIVISCAL hair thinning products. Consumer International delivered 3.2% organic growth due to higher volume, partially offset by lower price and product mix. This was a great result despite European write-downs. For our SPD business, organic sales increased 6% due to higher pricing, partially offset by lower volume. Milk prices have remained stable month-to-month and are projected to rise as 2021 moves forward. Now turning to gross margin. Our first quarter gross margin was 44.5%, a 120 basis-point decrease from a year ago. Gross margin drag was impacted by 350 basis points of higher manufacturing costs, primarily related to commodities, distribution, tariffs and COVID impacts. Commodities, which were exacerbated due to the Texas freeze were a 90 basis-point drag on margin. Tariff costs negatively impacted gross margin by 40 basis points. These costs were partially offset by a plus 190 basis points from price/volume mix and a positive 170 basis points from productivity programs as well as a 10 basis-point positive impact from favorable currency. As a reminder, our outlook for the quarter on gross margin was down 50 basis points. The entire variance was related to the spike in commodities and tight transportation market. The good news is for the back half of the year, we expect margin expansion behind the pricing and promotional actions we laid out in the release as well as we start to lap some of the higher inflation and tariffs that we experienced in the back half of 2020. Moving to marketing. Marketing was up $2.3 million year-over-year as we invested behind our brand. Marketing expense as a percentage of net sales decreased 30 basis points to 8%. For SG&A, Q1 adjusted SG&A increased 60 basis points year-over-year, primarily due to acquisition-related intangible amortization. We also had higher investments within IT and R&D as well as some transition costs from the ZICAM acquisition. Other expense all-in was $11.6 million, a $3.6 million decline due to lower interest expense from lower interest rates. And for income tax, our effective rate for the quarter was 24.2% compared to 23.2% in 2020, an increase of 100 basis points, primarily driven by lower stock option exercises. And now to cash. For the first three months of 2021, cash from operating activities decreased 57% to $100 million due to higher cash earnings, which was offset by an increase in working capital. Inventory is higher to support increase in sales as we continue to improve customer fill levels. Accounts payable and accrued expenses decreased due to the timing of payments. As of March 31st, cash on hand was $128 million. Our full year CapEx plan continues to be approximately $180 million as we continue to expand manufacturing and distribution capacity, primarily focused on laundry, litter and vitamins. For Q2, we expect reported sales growth of approximately 4.5%, organic sales growth of approximately 4% and gross margin contraction of 350 basis points as higher input costs continue and we lap artificially low promotional levels from a year ago. Adjusted EPS is expected to be $0.69 per share, a 10% decrease from last year's adjusted Q2 EPS. As you read in the release, we did a voluntary recall of selected products within our vitamin business. We expect the EPS impact in Q2 to be approximately $0.04 for the quarter and we are seeking reimbursement by insurance. And now for the full year outlook. We now expect full year 2021 reported sales growth to be 5% to 6%, which is above our previous 4.5% outlook. We're also raising our full year organic sales growth to approximately 4% to 5%, up from the previous outlook of 3%. Turning to gross margin. We now expect full year gross margin to be flat for the year, primarily due to the impact of higher raw material and transportation costs and the Texas freeze in March. We had previously expected gross margin expansion of 50 basis points for the year. And recently, we have seen a large increase in raw materials and transportation costs. We're absorbing $90 million of incremental costs for the full year. Higher sales, reductions in promotions and price increases across all three of our divisions represented about one-third of our portfolio, offset a large part of the cost increases. As a reminder, we price to protect gross profit dollars, not necessarily margin. Our full year tax rate expectations are now 22%, higher versus our last expectations due to lower stock option exercises. This is a $0.02 headwind versus our previous full year outlook. Adjusted EPS expectations continue to be in the range of $0.03 to $3.06, a 6% to 8% increase year-over-year. Our cash from operations outlook continues to be $1 billion, while we continue to pursue accretive acquisitions. As you heard from Matt, the Company is off to a great start, and we expect 2021 to be another strong year. And with that, Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] We have a question from the line of Kevin Grundy with Jefferies.
Kevin Grundy:
Let's start, I guess, on pricing and commodities. Rick, if you can just spend a moment on how much of your commodity exposure you have hedged for the year, I think that would be helpful. And then, shifting to pricing. Matt, you mentioned laundry and your international portfolio. I think typically, the Company will lead in baking soda, contraceptives in OXI. What percentage of your portfolio do you expect to take pricing? How much is in your outlook? I know pricing is a sensitive topic, but maybe just sort of triangulate between how much is in your outlook? And then how much you -- there might be additional pricing that may not be in your outlook, I suppose. And then what are you seeing from competition, specifically in your bigger categories, like laundry and litter and vitamins on the pricing front?
Rick Dierker:
Yes. Okay. Kevin, it's Rick. I'll take the commodity piece really quick. Maybe two-part, maybe to give you comfort on the back half gross margin expansion as well. But, we're about 80% hedged from a commodity perspective. And remember, we said if we could hedge those, whatever key 6 or 7 commodities that a lot of the volatility does go away. We do have a lot of confidence in gross margin expansion in the back half as we are lapping some of those higher commodity costs in the back half of 2020. Just as an indication, ethylene, for example, in the first half of 2021, is up 70%. If we keep that current spot rate for the remainder of the year, the back half would be up 30% versus the second half of 2020. So, like I said, we are confident in some that. And that's why we think we have confidence in the back half gross margin expansion as well as the price/volume mix.
Matt Farrell:
Okay. And Kevin, your question about pricing. So, we'll start with laundry. So, if you look at over the past 18 months, our competitors have taken price in a different way, generally through changes in ounces. And our estimate is anywhere from maybe 8% to 12% price. And so, we announced in early April that we're raising price. We're sort of discussing that with retailers now. And -- but we don't think we're going to be out of bounds with respect to price gaps in laundry. Your question about how much has been priced, we've got a third of the portfolio. And that would include Domestic, International and also SPD. And in the U.S. business, it's ARM & HAMMER and XTRA, our sheets business, scent boosters, so it's pretty much concentrated on the laundry. A couple of other categories in there raising some price and also just a couple of specific variants within the TROJAN category. Internationally, it's largely a personal care business. So, the price increases are largely around the personal care business. And SPD, in particular, some of our products are being impacted by PFAD, which is a palm fatty acid distillate, which is affecting inputs for one of our products called MEGALAC. So, we've been increasing prices now monthly for MEGALAC, and we'll be doing it as well for some of our other products. As far as -- I think a related question might be sold on deal, so how promotional is the environment today. So, as everyone knows, the household side of the business is the one that's promotional. So, laundry was down 300 basis points. The laundry category is now 300 basis points year-over-year sold on deal. And litter, similarly, was down 500 basis points year-over-year in Q1. We think that's probably going to reverse in Q2, and there's a simple reason for that. It's because last year in Q2, promotions were pulled in these categories. So, for example, last year, in the second quarter and year-over-year, the laundry sold on deal was down 1,700 basis points 2020 versus 2019. So, obviously, a different kind of comp in Q2. So, we think it may be up. Does that help you, Kevin?
Kevin Grundy:
Yes. That's helpful, Matt. A quick follow-up on the pricing comment, a broader question, if you don't mind. You mentioned that one-third of the portfolio is taking pricing. Is that to suggest that the other two-thirds are potentially upside should -- and presumably, you're not going to lead, so you're waiting for the competition to lead, because it's probably hard to envision many categories where there's not a cost justification for the price increase. So presumably in that two-thirds, you're waiting for the competition to lead. If you could just sort of confirm that. Is that potential additional offset to the commodity cost pressure you're seeing?
Matt Farrell:
Yes. That's the right way to think about it. I mean, the price increases were -- or the cost -- input costs were very acute in the laundry category. So that's where we thought we had to move. But, as far as -- we wouldn't speculate on any other category but what we might do later.
Kevin Grundy:
Got it. Just one more quick. I apologize if I'm monopolizing time here. But sort of like $1 million question, Matt. Long-term implications from COVID, understanding still a lot of volatility, a lot of uncertainty in the environment, it would seem like at a minimum, the Company's view would be expect higher consumption in vitamins even as we sort of get through this and looking out to next year. How are you thinking and planning internally? And what could the potential implications be broadly for Church's portfolio? And I'll pass it on. Thank you.
Matt Farrell:
Hang on, Kevin, is your question in the next six months, what our expectations with this…
Kevin Grundy:
No, the question's longer term, Matt. The question is, so relative to the 3% organic sales guidance which you guys have pretty consistently beaten for some time now, at a minimum, it would seem like household penetration has and will, to some degree, sustain a higher degree in vitamins at a minimum within the portfolio. How are you thinking broadly about Church's portfolio in terms of shifts in consumer behavior as a consequence of the pandemic, focus on health and wellness, et cetera?
Matt Farrell:
Well, certainly, the focus on health and wellness is going to benefit not just our gummy vitamin business, but our WATERPIK business, which has been just a high single-digit grower perennially since we acquired the business. I think what you're going to find is that 2021 is going to be kind of a reset, that as we live with COVID this year, we'll be able to grow from there. But, we have such a broad portfolio, both in household and personal care. We do think that we're well-positioned, frankly, for '22 and beyond.
Operator:
Your next question comes from the line of Andrea Teixeira with JP Morgan.
Andrea Teixeira:
Yes. I want to go back just to basically coming back for the categories that are kind of more impacted by mobility. What are you seeing now? And then, as a follow-up to the recall, what is the -- obviously, you called out for $0.04 impact and you're trying to get insurance payback on that one. Is there any additional potential charges there? And have you had any issues with the shelf space or anything else for the balance of the year on the vitamins? Any comments on that or any potential changes on production or any disruptions that we should be thinking of? Thank you.
Rick Dierker:
Yes. So, I'll let Matt take the categories and mobility, and I'll just talk about the insurance and the recall. So, trying to be very clear that the potential impact is up to $0.04. We think it's relatively limited to that. To our knowledge, there has been no additional shelf reset issues. This was a small window of production. We've been very clear in the release that we've talked about. And that's kind of the extent of it.
Matt Farrell:
Yes. As far as the categories go, just give you some color on that, the gummy category was up 19% in Q1. And even depilatories were up 9%. Again, people who discovered depilatories a year ago were using at-home solutions. So, those are a couple of examples, two of the categories, we expect it to be elevated this year. Litter is another one, and there's 6% more households that have cats. So, that's sort of the tailwinds for litter. And there were a number of categories we expected to recover, for example, water flossers. Water flossers was up 29%, just the category in Q1. And even electric grooming was up 3% in Q1. Dry shampoo was down 1% in Q1. So it's way better sequentially. And we have -- as I mentioned in my remarks earlier, we had a record share and we grew sales in Q1 year-over-year in dry shampoo. And as far as the ones that will decline, baking sodas already start to decline in Q1. Toothache as well was off 3%, that category in Q1. And also cold shortening, as Rick made reference to the ZICAM category, was down 70% in Q1. So, that gives you a little bit of color on what's going on in the categories.
Rick Dierker:
Yes. Andrea, I think Matt's commented in his prepared remarks, about 13 of 16 categories being positive in April, and that's pretty broad-based across household and personal care. So, all those social distance impacts are starting to mitigate.
Operator:
Your next question comes from the line of Chris Carey with Wells Fargo Securities.
Chris Carey:
So, a couple of questions. Just first, on the back half gross margin expectations, I guess, it feels like something like 225 basis points average midpoint of gross margin expansion versus 2020. I appreciate your comps, appreciate your lower promos and pricing. But it's also, I guess, implying a slightly higher gross margin level than even in 2019, despite this higher inflation environment. I wonder if you can just -- maybe, number one, is that a fair way to look at it? And then number two, maybe just unpack that a little bit. How much of that is maybe lower promo, the mix of the business relative to 2019, higher pricing levels? Just anything you might think relevant to better think through that dynamic. And then, I have one follow-up.
Rick Dierker:
Yes, sure. And I'll do it two ways. The first way, I'll just give you some of the details of the full year outlook. Remember, in New York, in our annual -- or at CAGNY, we gave you a full year outlook on gross margin, gave you the pieces. So, I'll do that again, and then I'll kind of bridge it to you. So, the full year outlook for margin is plus 200 basis points for price/volume mix, plus 120 basis points for productivity. So, those are the two big tailwinds. Price/volume mix, for example, is a lot higher than it was, given all of our expectations for, number one, lower promotional spending but higher pricing and really baseline volume is doing better than we expected. Then, we have inflation down 300 basis points. And then, tariffs down 40. M&A, up 20. That's how we get to zero. Now, if you take a step back and you think, well, the first half of this year, to get to zero, the first half is going to be down about 235. And the back half is going to be up about 235. That's a delta of about 470 basis points. So, why are we convinced that we can go from the first half down to the second half up? 200 basis points of that 470 is because of price/volume mix, those are the actions that we took -- we talked about. The other 300 basis points is really cost related. Inflation, I gave an example in relation to Kevin's question, that ethylene, for example, is up 70% in the first half of 2021. HDPE is up 85% in the first half of 2021. Ethylene is only up 30% in the back half. We keep current spot levels. HDPE is only up 50% if we keep current spot levels. We're lapping tariffs, right? We had tariffs in the year ago numbers in the back half. We had some higher COVID costs in the back half of 2020. So, those are -- that's a little bit more color, but I just wanted to walk you through.
Chris Carey:
Okay. I appreciate that. And just one follow-up would be on the vitamin category. So, I know that this was -- has been approached a few different ways already just from a category growth and higher per capita consumption perspective. But, it's not just that, right? I mean, you outperformed the category, I don't know, at least in scanner roughly 50 points, maybe a little bit less in 2020. And the relative outperformance has certainly sustained, not that high of a level, but it certainly sustained on a year-to-date basis. So, like there's clearly a pretty significant share gain story here, too, and asked different ways in the past. But, can you just offer a little bit of perspective on exactly why you think that's the case? Whether that's the incremental capacity that you had already invested into, whether you think your product SKUs or the price tiers or the specific subcategories that you're in are particularly relevant in the current environment? Just broadly, what do you think is contributing to the relative outperformance in a category that's doing quite well?
Matt Farrell:
Okay. Well, remember, in the gummy category, we have number one brand. So, let's start right there. We know the transition from pills and capsules continues to gummies. I mentioned earlier that household penetration is up. So, the households that were already buying VITAFUSION L’IL CRITTERS gummies are taking more, and where new consumers are being attracted to the categories. So, we stand the benefit from that being the number one brand. We've had a lot of success with new products over the last couple of years. So, we're able to spread out on shelf. And something else, too, is you may recall from earlier calls that we had third-party production come on line late in 2020. So, our end stocks are way better right now. So, a combination of all those is what's going to sustain the elevated consumption in 2021.
Operator:
Your next question comes from the line of Rupesh Parikh with Oppenheimer.
Rupesh Parikh:
So, I wanted to go to the International segment. So clearly, Q1 was impacted by some of the European lockdowns. I was curious how you guys are thinking about it for the balance of the year. And do you still think a 6% type growth rate is achievable for that segment?
Matt Farrell:
Yes. So, on a full year basis, we're still expecting 6% from International. The engine for International growth in the last few years has been the Global Markets Group. So, that does spread your risk quite broadly across many regions around the world. So, we're not wholly dependent upon the countries where we have operations. And you may recall that Global Markets Group is about a third of our business, and it's been growing at 15% or better for the last 4, 5 years. So, we think that will be sustained in the 2021, Rupesh.
Rick Dierker:
Yes. And just to give you a little bit more color, Rupesh, our outlook in February for organic was 3%, and that was 2% domestically, 6% internationally and 5% SPD. Now, we're thinking it's closer to 4%, and that's 6% internationally and 6% rest.
Rupesh Parikh:
Okay, great. And then, maybe just one follow-up question. So, on ZICAM, it looks like -- I think if I'm reading the numbers correctly, that you guys took down your expectations for ZICAM this year. And clearly, everyone is calling out the cough and cold challenges. So, I don't know, as you guys look out this year, next year, like do you think -- would you expect the business to be back on track, I guess, next fiscal year?
Matt Farrell:
In 2021? Yes, absolutely. Look -- I mean, it's common knowledge that the incidence of flu and cold and cough is way down. So, it's affected many, many brands in the category. We remain focused on the fact that we have the number one share, and we had a 73% share in cold shortening. So, it is a strong brand. We bought it for the long term, and we do expect it to be a contributor to organic growth, particularly in 2022 and beyond.
Operator:
Your next question comes from the line of Kaumil Gajrawala with Credit Suisse.
Kaumil Gajrawala:
I’ll ask a question maybe about stimulus and the impact on demand. In particular, you mentioned water flosser strength -- water flossers have been very strong. We've also heard some pretty strong device sales at Procter & Gamble, and this morning, Keurig Dr Pepper. Do you think there's maybe something in the figures that we're seeing which are very strong that is a bit less sustainable because of the impact of stimulus?
Matt Farrell:
I wouldn't think that that would apply to water flossers just because of the growth rate that we saw beginning in 2017 when we first bought the business. So, it's a high single-digit growth for the past several years, and we have so much opportunity internationally. That's where all the growth is going to come from long term.
Rick Dierker:
Yes. And I do think that -- remember, we're comping over periods of time a year ago that we're just super depressed. And nobody was in retail stores and are doing shopping for devices. So, I do think it’s also a comp.
Matt Farrell:
Yes. It's a super easy comp year-over-year. So, I wouldn't be swayed by the fact that the category might have been up 29% in Q1. But long term, it's going to be a grower for Church & Dwight.
Kaumil Gajrawala:
Outside of water flossers, any feel on impact to stimulus?
Matt Farrell:
Well, look, I think this stimulus can affect virtually every category. I mean, the way to think about the economy, the way we think about it is, savings rates are up. Now, stats that I've seen is 13% of disposable income. And the average for the last five years is between 6% and 8%. And certainly, stimulus checks are helping those in need. There's labor shortages, right? So, there's -- more jobs are available and average hourly earnings is up. So, I think all of that suggests that the household balance sheets on the consumer is healthier and getting healthier. So, I think that benefits all of our categories.
Kaumil Gajrawala:
Okay, great. And then, just a very quick one. Obviously, there's a lot of discussion about raw material prices and transportation pricing and stuff, but we're also hearing about kind of real supply issues that maybe just can't get what you need. Is that impacting your business anywhere at all?
Rick Dierker:
Well, it certainly does, right? I think, I gave the example of the Board the other day that in a normal year, we might have one force majeure for one of our suppliers. In the quarter, we had six. So, there is tightness in supply. Our ops and R&D teams are doing a great job getting substitute suppliers or working with suppliers to get through that -- have largely on cap. There's always stuff we can hand to mouth on. But by and by, we've announced everything most.
Operator:
Your next question comes from the line of Bill Chappell with Truist Securities.
Bill Chappell:
Just a follow-up on one of Kevin's 23 questions, on pricing. In terms of timing, P&G had said that they were looking at pricing kind of in September, I think you're talking about a little bit sooner. So, do you think there's any risk of kind of price gaps being extended kind of over the summer before everybody kind of pushes it through?
Matt Farrell:
The timing for our price increases is starting in July, Bill. Is that what you're trying to address?
Rick Dierker:
And Bill, I think what Matt was trying to allude to before is, some of the compaction activities that happened with some of our competition kind of means that our price gaps aren't really that aligned versus historical levels.
Bill Chappell:
Got you. So, you see everybody kind of -- in terms of the competitive front, everybody kind of taking price in lockstep at the same time?
Matt Farrell:
No, our decision with respect to raising price in laundry was unilateral and was driven by the cost increases that we've been experiencing. My reference was just simply the fact that, hey, over the past 12 months or so, our competitors had raised their prices by reduction in ounces and things like that in their products. So, consequently, we didn't see that raising prices on our part was going to create a difficult gap for us in pricing.
Bill Chappell:
Got it. And then, just, can you give a little bit more of an update on where you see the FLAWLESS franchise? I mean, since you bought it, there hasn't been a normal environment from, bed bath issues to supply issues, to COVID, people staying at home, to somewhat kind of return to normal. I know, it seems like on shelf it's gotten better positioning at retail more with the shaving kind of category. It seems like you've expanded some SKUs. So, it's a bigger block when you walk through the retail orders. But kind of any thoughts ex kind of the COVID bounce back you see on that franchise?
Matt Farrell:
Yes. We've talked about this in the past. And you're right, we've kind of gone sideways since we bought the business for a variety of reasons. When we bought the business in 2018, it had net sales of $186 million. And then 2019, $180 million, and then last year, $171 million. So, this year, we expect to be up approximately 20%. And the reason why we believe that is because we've got a nice array of new products to go with our existing products. And I mentioned those in my remarks, got a body cleanser, face cleanser and some mani, pedi products, which are really good. Plus, we've got influencers now that are getting behind the product. So, notably, Ashley Graham and Dove Cameron. We also have a celebrity Halle Berry, who is pitching FLAWLESS. So, I think -- and all of those are hitting in 2021. So consequently, we're optimistic about the future for FLAWLESS.
Operator:
Your next question comes from the line of Lauren Lieberman with Barclays.
Lauren Lieberman:
I was hoping you guys could talk a little bit the two things. And the primary thing is the driver of the change in outlook for Consumer Domestic from 2% to 4% growth. I guess, one, to what degree is that greater optimism on how well the vitamin business holds in? And secondly, how does that relate to what we're starting to see in the Nielsen data, which is that market shares in laundry are down and softening and it's not multiple periods, but now we're talking about going into a pricing environment. So, just curious on your thoughts on laundry market share performance and how that ties in again with that change in outlook to a more optimistic view on Consumer Domestic. Thanks.
Rick Dierker:
Yes. I'll take the -- just change in the organic outlook and what brands are driving it and Matt can add on. So, Lauren, it's really two or three things that are driving the confidence and the strength in the outlook from 3% to 4.5% as the midpoint. Vitamin is a big one. WATERPIK is doing exceptionally well. PTK our pregnancy test kit business is doing well. So, it's kind of broad-based. Those are all -- those three that were certainly helping raise our outlook. Now, in terms of laundry, real briefly, we review share and information all the time. Really, there's two things. Really one primarily is unit dose. Unit dose is down slightly in share. And that's not because consumers aren't choosing to buy our product. It's because we continue to have a transition from making that outside to bring that in-house. And so, outside supply is very tight at the moment. But, the good news is, we are in the ramp-up stage right now to bring everything in-house. So, a short term blip.
Matt Farrell:
Yes. As far as the laundry category, Lauren, if you look at Q1, ARM & HAMMER gained share; XTRA did not. We have been prioritizing ARM & HAMMER for quite a few quarters now, throughout the pandemic. We do expect that shares could be impacted certainly by our actions with respect to price. I mean, that's pretty normal. So, how competitors react to that is unknown. And certainly, if competitors were to raise price or reduce promotions, less sold on deal, obviously, that could affect our shares as well. But unpredictable right now. But, we're committed to raising price starting July 1.
Rick Dierker:
Yes. I'll also give you an optimistic comment. All of our assumptions and our outlook include assumptions that our competition doesn't follow-up. So, we've taken down the volume on the elasticity and everything else. So, that's kind of a conservative way to do it.
Operator:
Your next question comes from the line of Steve Powers with Deutsche Bank.
Steve Powers:
So, just building on that last comment on the elasticities. You've got momentum in brand strength. It seems like you've approached it conservatively relative to the competition. But, at this point, as we listen to so many CPG companies talking about raising price, either already having done so or pricing to come, the whole -- the majority of the consumer shopping basket seems like it's poised to be going up. So, just -- can you talk about how that factors into your thinking and relative cross-category elasticity that might benefit or complicate your scenario analysis?
Matt Farrell:
Yes. Hi. It's sort of an umbrella statement, Steve. We've pointed out to investors for years that we have a balanced portfolio between premium value. And when you have number one brands, typically, you're going to fare better in difficult economic times than companies that do not have number one brands. So, we like where we are right now, going forward. We think we're in a good position.
Rick Dierker:
Yes. And a lot of our brands are value brands, and even in the laundry example, despite any increase, the price gaps are in line with historical levels and are great values compared to competition.
Steve Powers:
Okay. Fair enough. I guess, there's been just a tremendous amount of volatility in shipments and consumer takeaway patterns as inventories rebalance, both at retail and I presume in household pantries. As you try to cut through that -- those dynamics from where you sit, do you have a sense of how actual consumer usage of your brands or your categories is trending today? And I don't know what the right benchmark is, whether sequentially versus the fourth quarter of last year versus 2019 or a year ago. But just any benchmark on actual usage that might give us more insight into your confidence in raising the full year outlook?
Matt Farrell:
Just based on looking at consumption patterns in the categories and consumption equals usage. I wouldn't point to pantry loading or panic buying anymore. I think, it's a steady state now, Steve.
Rick Dierker:
Yes. And just to add to that, we talked about in the release about personal care categories that are up double digits in consumption, but partly because there's low comps a year ago. But gummy vitamins, as an example, Matt referenced, it's growth on top of growth. And if you look at most of our categories and whatnot, it's growth on top of growth, because April last year, we grew, but April of this year, Matt just said, 13 of 16 categories are up. So again, growth on top of growth.
Operator:
Your next question comes from the line of Nik Modi with RBC Capital Markets.
Nik Modi:
So, there's been a lot of talk about declining birth rates, and I noticed in the release and the commentary during the call, you called out positive pregnancy test kit trends. So, I'm just curious, is this a relation to just easy comparisons, or do you think there's something else going on that happened over the last 12 months as we're all locked up in our homes?
Matt Farrell:
Yes. I think, one way to look at it is, if you look at the period like February, March, April last year, that was down versus 2019. So you sort of have easy comps year-over-year. And when you look at kits in the first quarter, we said the category is actually up about 23%. And that's one of the categories we thought that would fall back a bit in 2021. So, I think best case, maybe it doesn't fall back and maybe it's flat year-over-year. But it's -- one other fact that I could give you, Nik, is that typically, if you're in a recession, the birth rate decline. I mean, I think in the last people maybe thought [Technical Difficulty]. Clearly, we are not. So, the category could be better than we [Technical Difficulty].
Nik Modi:
Great. And one other question, Matt. I was just thinking about how more and more of these kind of testing kits that you can do at home to diagnose a lot of things, like in terms of what you should be eating and what kind of vitamins you would need and things like that. And I'm just curious, now given that you're already in that business, have you ever thought about expanding the portfolio to deal with other types of diagnosis?
Matt Farrell:
Nik, I think you have a future in new products. I think that's exactly the types of things that we'd be looking at. And of course, we have a great brand name at first response that we certainly put in other categories, but yes.
Operator:
And our final question comes from the line of Jason English with Goldman Sachs.
Jason English:
I wanted to come back to the gross margin question. I think, it was asked earlier, because I don't think you fully answered it. Your guidance suggests that you're going to hit a pretty high gross margin in the back half. In fact, going back over the last 10 years, it will be the highest back half margin you've ever achieved, which in context of the environment, seems surprising. So, I was hoping you could explain, like why structurally you're going to be at a higher margin, even with these cost pressures? And then, the second related question is, gosh, if you can hit all-time high margins in the back half of this environment, what is the right margin for this portfolio? Street’s out there looking at fiscal '23, maybe you're 46, 46 Street. Do you think with the portfolio you have today, your normalized gross margin rate should be in the 47%, 48% type range?
Rick Dierker:
Yes. Hi, Jason. I thought I gave some context to it. I hear you on absolute numbers. I think, I'm trying to explain that we're going to -- we have a lot of confidence in being up in the back half. And part of it was the comp on inflation, the comp on COVID, comp on tariffs. But, underlying that, remember, all the things we talk about with our Evergreen model are certainly true, right? Our productivity program over the last couple of years has almost doubled in relation to where it was just five years ago. So, we have a new capability that's offsetting these things that has been masked for a period of time because all this inflation, all these tariff discussions, all these COVID costs. So, that's certainly coming to bear in just a great way. MPD, as an example, when we buy businesses that have higher gross margin and simply add as well. So, ZICAM, even though, as an example, that revenue number will be lower than we had hoped for because there's zero cold and flu season, the margin impact is still a tailwind. So, all those things that are structural are also tailwinds. I think, over the long term, we have a lot of confidence in the Evergreen model, expanding gross margin. We've got to get past all these one-timers, like tariffs and whatnot. But I really do believe that we have more upside, more room to run. And so, I do think that we're going to be into the higher 40s over the long term.
Jason English:
Okay. I appreciate all the year-on-year stuff you gave. But just sequentially, forget about year-on-year, you've got a cost structure in the first half. Do you expect it to be a lot lower in the back half?
Rick Dierker:
Yes. So, not year-over-year, but just sequentially, do we be lower? Right now, like all of the inflation, as an example, we are assuming that it's kind of a spot pricing. We've locked in, like I said before, about 80% of the commodities. So, it's really the absence of higher inflation, the absence of higher tariffs, the absence of higher COVID costs, in theory COVID costs should actually help us in the back half. We don't have the same extent. And all those things help. But then, we're going to get the positive price/mix that's new to the portfolio. That is incremental pricing on those brands that Matt talked about. And then, the incremental productivity program that we always talk about as well in the M&A tailwind. So, those are the kind of the things that are structurally higher.
Operator:
And there are no further questions in queue.
Matt Farrell:
Okay. Hey, thank you, everybody, for joining us today. Obviously, we're always available for follow-up questions. And we'll talk to you again in July.
Operator:
Thank you for participating in today's conference call. You may now disconnect.
Matthew Farrell:
Thank you all for joining us today. I'm going to begin with the safe harbor statement. I recommend that you read it at your leisure. We have an entire management team on the call today available for Q&A after the formal pitch. We have a lot of slides and several presenters, but I'm going to give you the short story upfront. 2020 was a turbulent year. We emerged from 2020 much stronger as a company. We like to say that we do our best work when we're in a jam. That's true for 2020. We protected our people. We found a way to run the plants and warehouses safely. We set production and shipping records. We figured out how to make hand sanitizer in our U. K. plant. We operated the company with 2,000 remote employees. We pivoted our marketing messages to support a 60% increase in e-commerce sales. We installed new packaging lines with the assistance of off-site engineers using Google Glasses. We added overflow warehouses. And we validated new suppliers and co manufacturers. In our communities, we delivered masks and hand sanitizers to hospitals where we live and donated to food banks. And recently, our Mason City, Iowa plant loaned an ultra cold freezer to a local hospital to store the COVID-19 vaccine. Consumer demand drove huge sales growth, which enabled us to overcome significant incremental COVID costs and incremental U.S. government tariffs, but it also gave us the opportunity to invest in our future, which we did in the second half. Looking ahead to 2021, we are optimistic that the vaccine will help the global business environment. We operate in many categories, and we do expect pluses and minuses, depending on the category. All in, we expect to deliver 3% organic sales growth and 6% to 8% EPS growth in 2021. And this is on top of almost 10% organic growth and 15% EPS growth in 2020, which exceeded our 2020 outlook when we last spoke in October. Our evergreen model is intact. Before we start the formal part of the program, here is a brief video that is a look back on 2020. [Video Presentation] Okay. Here's today's agenda. I'm going to begin by describing who we are as a company. I'm going to be followed by Britta Bomhard, who's our Chief Marketing Officer. Britta is going to talk about the categories, how they performed in 2020 and how we expect them to perform in '21. Steve Cugine is going to come up and tell us about our new products in '21. Steve Cugine, by the way, will be retiring in the middle of '21. Steve has had a spectacular career with Church & Dwight spanning over 20 years. For the past 7 years, he's been running our international business, which has been a stellar performer. And Steve is going to introduce Barry Bruno, who has been with the company for a number of years, and he has been Steve's right-hand man in growing the international business. So I'll give him a warm welcome today. I'm going to come back and talk about the animal productivity story, as well as how we run the company and also talk about our M&A platform. We're going to wrap up with Rick Dierker, our CFO, to run us through the financials. Now who we are? Whether you've been a short-term, 1-year shareholder of Church & Dwight, 3, 5, 10 or 15 years, you're very pleased with our performance. We have been a stellar performer in the CPG space for many, many years. We're known for our consistency. And one of the reasons for our consistency is our evergreen model. Every year, we expect to grow our top line organically 3% and our bottom line 8%. That's true in '21. That will be true in '22, '23, '24, '25. You might ask, how has that been working out for you? Well, if you take a look back over the last 10 years, you'll see that we've exceeded the 3% target every year, except 2013 and 2017, with respect to 8%, 8% EPS, you can see over many, many years, we're consistent. So Church & Dwight is a consistent performer. We have an evergreen model that is very familiar to all of our existing shareholders, 3% top line, 8% bottom line. Now where does this 3% organic growth come from? Well, 2% from the U.S., 6% from international and 5% from specialty products. This is our evergreen target, but it also happens to be the targets for 2021. We expect to deliver these 3 numbers for each of those divisions in '21. We focus on power brands. We have 13 power brands in our company that are displayed here on this chart. And those 13 power brands deliver 80% of our revenues and profits. And we're very balanced as a company. About half of our consumer business is in household and half is in personal care and we have a small specialty products business, which is a combination of bulk sodium bicarbonate and animal productivity products. We have a nice split between premium and value, 58% premium and 42% value. What this means is we operate and perform well in virtually any economic environment. With respect to our geographic split, we have a lot of room to grow internationally. We're largely a U.S. company. Only 17% of our consumer business is international. So lots and lots of runway, that's going to generate a lot of growth for us in future years. One of our big advantages is that, we're nimble. We're small. We only have 5,000 employees. We have the highest sales per employee of any CPG company. And it helps us 3 ways
Britta Bomhard:
Welcome to our biggest business, Consumer Domestic, with over $4 billion in sales. As you have heard from Matt, we plan to deliver another year of growth in 2021 on top of an outstanding performance in 2020 and in line with our evergreen model. There are five distinctive drivers for growth in 2021. Number one, tailwinds on vitamin gummy category growth, accelerated by strong brand VITAFUSION. Second, WATERPIK. Despite dental offices and many retailers being closed for part of the year, we sold slightly more power flosses in 2020 than in 2019. Removing these roadblocks, growth will be even stronger. Three, flawless sales will benefit from new products, a great influencer boost and a rebound of footfall. Four, some brands will rebound where social distancing really impacted sales. With vaccines coming, consumers will socialize more. And five, last, but most importantly, we strengthened our brands and improved our media spend effectiveness. We create brands consumers love. 2020 was a year of dramatic changes how consumers use media, which allowed us many tests and learn experiments, feeding our predictive data models and giving us confidence that our media dollars will be again more effective in 2021. But let's start with tailwinds. We are in the right categories. We saw growth in 12 of our 17 categories, average 9.8% overall. We saw an over 50% growth in vitamins, double-digit growth in baking soda and single-digit in many other categories. The only category of double-digit decline is power flosses and that is in the Nielsen universe. This is important, as Nielsen only measures about one-quarter of power flosses sales, and I will show you numbers from the whole universe later. We have high expectations for category growth in 2021, and I will speak to them in more details. Four categories will stay on elevated levels. Five categories will come down from COVID peaks, but some to higher levels. Five categories will bounce back from COVID impact. Three categories will be steady. The underlying trend for category growth is household penetration. As you can see in this chart, 11 of our 17 categories increased household penetration. This means more consumers are buying this category. It wasn't only consumers buying these categories, they bought our brands in unprecedented numbers. We added 8.6 million households to ARM & HAMMER, More Power To You, 2.4 million to OXICLEAN Stain Figther. And in the second half alone, VITAFUSION added 3 million more households. We know that we have category-leading repeat rates. This means once these households experience our brands, they enjoy them and come back to them, laying the foundation for strong growth in 2021. Let's look at some of the category behaviors one by one. Vitamins grew an amazing 58% in consumption. You can see the original stock-up peak in March, but also that the increased levels continued for the rest of the year. It takes 66 days to form a new habit and consumers clearly form new habits regarding taking vitamins. 20% of consumers started taking vitamins. 57%, that means more than half, are now taking vitamins daily. So, it's not only more consumers taking vitamins, they also take them more frequently. And another one-third of consumers plan more types of vitamins to their baskets, planning to add immune strengthening, for example. Last but not least, when taking vitamins, consumers prefer gummies of other forms. You can see that the share of gummies on total increased by nearly one-third. That is it is now 23% and who would be better placed to profit from that growth than the number one vitamin gummy, VITAFUSION. Let's look at the category of power flosses. Nielsen only captures about one quarter of category sales. That is why I show you unit sales across all classes of trade and you can see that after the decline at the beginning of the year with the lockdown, there was a strong rebound. In total for 2020, we achieved slightly more unit sales than in 2019 despite dentists and certain retailers being closed for significant periods of time, which also means that we came out strong by the end of the year and this momentum will continue and only accelerate with more dentist office opened up and resuming higher traffic. There's only upside. Women's grooming saw two opposing trends. On one hand, retailer stores closed or have reduced foot traffic, reducing sales. On the other hand, spa closures and COVID concerns, driving do-at-home movements and increasing sales. Our FLAWLESS team quickly spotted the trend and turned it around with spa at home products, which have just launched. We now offer solutions for women who do not want to go to a beautician and get a face massage or do not want to visit a nail salon. And as nail salons and spas have closed down due to COVID, we believe that women will continue to prefer at home treatments. So, here are two of our exciting new products; a facial massage cleanser and a salon nail toolkit. Steve will talk more about them later. Moreover, we have secured an icon to speak for the brand, Halley Berry, who will be even more popular, if that's even possible, in 2021, due to the launch of a new film Moonfall. In addition, we have Ashley Gram, Amelia Hamlin, and Duff Cameron as enthusiasts promoting FLAWLESS. It will be an exciting year for FLAWLESS. FLAWLESS means being perfectly you, be you, be flawless. Now, to our biggest category, laundry. As you can see, laundry grew 5.5% in 2020, but with a lot of swings due to consumer stockpiling and changing habits. Being more concerned about germs and being home, allowing for more time to do laundry that will continue as tailwinds for 2021. Cat litter will also benefit from changed habits that continue. It is hard to get good statistics on cat ownership, but we do know that 6% more households bought cat litter in 2020, leading me to believe that this is the minimum of additional cat owners. What this number won't capture's the households who got additional cats. And as consumers want to spend more time with their cat instead of going to stores, we have seen a significant increase in online sales, which are not captured in these Nielsen sales. Then there are categories, which are impacted by social distancing. We call these the social interaction categories. One of them is dry shampoo, where we have seen category decline due to store closures and not browsing in store. Here, the advance of vaccination and the associated expected increase of socializing will bounce back the category. An even more eagerly awaited bounce back of sales is in the condom category as condoms mean pleasure. 18 to 24-year olds can't wait to get their social lives back, and with college campuses reopening, 2021 looks promising. Now that we've gone through the different categories, let me summarize changed consumer behaviors due to COVID that we think will stay and help our business. Number one, self-care at home, fall hair care and removal hair businesses, like NAIR and FLAWLESS; cat ownership for cat litter; higher consciousness of germs and cleanliness benefiting ARM & HAMMER, OXICLEAN, XTRA, but also KABOOM; and four, awareness trend, with a regular daily intake of supplements, VITAFUSION, L'IL CRITTERS and VIVISCAL will benefit and WATERPIK for gum health. It is not only category growth that will drive our business, it will also be the strengths of our brands and the ability to win market share, which we have proven year-over-year. We have brands consumers love. In 2020, a year with difficult supply situations, the majority of our brands, which means seven out of our 13 power brands have grown share. We are set to continue our market share winning streak. Let me get back to what I outlined at the beginning as growth drivers; brand equity and media tech business. 2020 was a year where consumers radically changed consumption, but also media behavior. This is a marketer's dream because it allows for a lot of tests and learns and very distinctive data sets. As you are familiar with data analytics, we now have great input to our media effectiveness models and are confident to drive even better ROIs in 2021. Let me just share one area. It is not only consumers who love our brands, it is influencers as well. We have more than 500 influencers globally enjoying and recommending our brands. We have reached more than 200 million consumers via those recommendations, and this number will definitely grow in 2021. What will the influencers write about? About some of our exciting new products. I hand over to Steve Cugine to share what we are launching. Enjoy.
Steve Cugine:
Church & Dwight has delivered consistent new product innovation year-in and year-out in support of our global growth objectives. 2021 is no different. We have a super lineup of brand-building innovation. So much so, we do not have the time to take you through the fullness. So we have curated a few of our favorites. Every new product is born from a consumer insight. 79% of consumers want germs removed from their laundry, introducing OXICLEAN Laundry & Home Sanitizer. This product kills 99.9% of bacteria and viruses. It also removes germs, odors and stains. Check out this video. [Video Presentation] Consumers have been hyper-focused on cleaning household surfaces. Introducing OXICLEAN multipurpose disinfecting sprays. This product kills COVID. It is powerful, cleaning and disinfecting without chlorine bleach. Two-thirds of consumers find flossing difficult and only 16% floss daily, introducing WATERPIK Sonic-Fusion 2.0, the most successful new product launch in power flosser history just got better. It has two times the bristle speed, greater flossing power, multiple head sizes and two brush speeds. Here's another consumer insight. Consumers with smaller bathrooms struggle with counter space and outlets. Introducing Waterpik Ion, the same amazing clean, unplugged. This product is 30% smaller than traditional plug-in models, has 90 seconds of water capacity and with the lithium-ion battery that lasts up to four weeks with a single charge. Check out this video. [Video Presentation] Here's another consumer insight. Men see condoms that fit and feel the best. Introducing TROJAN all the feels, is a selection of our best condoms, with personalized fit and feel, and better feel more usage. Here is a video featuring our ECSTASY condom. [Video Presentation] One more consumer insight is that consumers are becoming more confident in doing beauty routines at home and they are aware of the cost savings. Introducing finishing touch FLAWLESS facial cleanse and salon nails. And one last consumer insight, 33% of consumer’s plan to purchase more immune support supplements, introducing VITAFUSION Super Immune Support, it is the only gummy to deliver over 100% daily value of the top 3 immune ingredients, Vitamin C, Zinc and Elderberry. It also includes a new ingredient, Manuka honey. This is the first VITAFUSION item in the cough and cold aisle. VITAFUSION has been increasing the amount of new items it has been launching. 2021 will be no different, we have an exciting list of new items coming. I'm also excited to share with you the details of another fabulous quarter and year for the international division. 2020 was like no other year, as we track the coronavirus as it surged across the globe, starting in Asia in Q1. We planned for its impact and pivoted to areas of growth as our international mix is heavily weighted toward personal care versus household products, and therefore, more susceptible to global store closures, particularly in Europe. We finished 2020 posting organic growth of 8.6%, well above our 6% evergreen goal. This is remarkable given the fact that during Q2, at the height of the pandemic, we delivered less than 1% organic growth for the division. Q4 finished up a remarkable 14.9%, behind growth in both our domestic subsidiary markets as well as our GMG business, where our surge in Asia was a key driver of performance. We have now built an international business that's over $800 million and approaching scale in key markets. And we feel that there is not a market that we cannot reach. We've also tripled the historic CAGR of the division from 3% to 9%. Wait a minute, I didn't label this slide a continued effect, it must have come from my friend, Barry Bruno. Well, this seems like a good transition point, from looking at the past performance, to Barry Bruno and his focus on the future. I will be retiring from Church & Dwight in June of this year. Barry Bruno has been promoted to Executive Vice President of the International Consumer Products division. Barry was one of my first hires when I moved into this position almost 8 years ago. He has been the co-architect of the existing international strategy. Barry has led the design and execution of the Global Markets Group and the division-wide global international marketing team. His fingerprints are all over the success of this business in conjunction with the other members of the division leadership team. Barry came to Church & Dwight from Johnson & Johnson, where he worked for 14 years across consumer, pharmaceutical and medical device businesses, where he developed a depth of experience in both U.S. domestic and global markets during his time there. He turned that experience into a great start here at Church & Dwight, and I have confidence in his ability to continue what we've started here in International. Congratulations, Barry, and good luck. In closing, it has been my sincere pleasure to work for this great company for the past 20 years. The culture at Church & Dwight is a place where performance matters, straight talk is encouraged and teamwork is a differentiator. I stayed at Church & Dwight because I felt that I could bring my unique self to work every day, table big ideas that challenges status quo. And when the decision was made, I know I had to support my peers to make it happen. This is as true today as when I joined in 1999. I am confident in the future, as the company and the International team is stronger today than ever before. Thank you. And now over to Barry.
Barry Bruno:
Thanks, Steve. It's been an honor to work alongside you these last seven-plus years here in International, and I can assure you that the Cugine-effect is felt far beyond just us here in International and your work over 20-plus years has impacted the entire Church & Dwight organization. You will be missed by so many, Steve, but I think, most of all, by me. As you saw, under Steve's leadership, we've built International into an $820 million business that's growing faster than ever. And as a reminder to this audience, we think about our international business in two buckets
Matthew Farrell:
Thanks, Barry. I'm going to run you through the animal productivity story right now. You heard me speak earlier about what our evergreen model is. It's 3% annual organic growth, 2% from the U.S., 6% from international and 5% from specialty products. Our Specialty Products business is a $300 million business. Two-thirds is animal productivity and one-third is specialty chemicals. If you look at the animal productivity piece, you'll see it's split between animal dairy and animal nondairy. Historically, dairy has been the biggest part of the business. The three types of products we produce are prebiotics, probiotics and nutritional supplements. Now why is that important? It's because the consumer is moving away from wanting to consume food that is produced with antibiotics. The dairy business has been cyclical. As I said before, it's been the biggest part of the business. If you look at this chart, in 2011, 2014, 2017, those were up years. So typically, it's a three-year cycle. The expectation was that 2020 was going to be a big up year. It didn't happen. Why? Because of the pandemic. So we expect a strong year from the dairy business in 2021. Now if you look at dairy versus nondairy, we were monolithic back in 2015. Less than 1% of our sales were from nondairy. In 2021, we expect it to cross 30%. So just wrapping up here, we have a trusted brand. All of those products I described are ARM & HAMMER products. We're aligned with the consumer trend to move away from antibiotics to prebiotics and probiotics. We've moved from dairy to other species, catalyst wine and poultry, and we have a lot of runway internationally. Now I'm going to talk about how we run the company. It's pretty simple. We have five operating principles
Rick Dierker:
Okay. Thanks, Matt. I'm going to go through 4 items today. First off, is the evergreen model like we always do? Number two is 2020 results, both for the quarter and the full year. The third thing will be the 2021 outlook. And then the fourth will be the capital allocation discussion. So first off is the evergreen model, and our shareholders know that we've been talking about this for a very long time. 3% top line, 8% bottom line. And we have a detailed model to go through as well. So 3% for net sales growth, 25 basis points for gross margin expansion; flat marketing as a percentage of sales, which is typically higher dollars as we grow the top line; and then we leverage SG&A by 25 basis points. That gets us to 50 basis points of operating margin expansion and about 8% EPS growth. Now moving to 2020. So we ended the year in a fantastic way. Q4 2020 was 10.8% organic sales growth, 11% domestic organic sales growth, 14.9% for international and minus 1.2% for SPD. Gross margin was down 280 basis points, but in line with what our expectations were. Remember, our outlook was down 250 basis points for the quarter. Now that 280 included a 40 basis point drag because we recognized some of our supply chain workers as the pandemic spiked again in Q4. And then marketing change was up 140 basis points in the quarter as we invested behind our brands to enter 2021 with momentum. SG&A was leveraged by 70 basis points. Despite higher amortization and investments, the top line helped us leverage SG&A in a big way. And then EPS was $0.53. Our outlook was $0.50 to $0.52. So we beat the midpoint of the range by $0.02. Moving to the full year 2020, organic was 9.5%; domestic was 10.7%; international, 8.6%; and SPD was 0.4%. So just really a strong year to have a 10% organic full year number. Gross margin was 45.2%, or down 30 basis points, really driven because of COVID and incremental tariffs, but we'll get into the detail in a minute. Marketing was 12.1%, or higher by 30, basis points. That's very significant. It was a huge investment behind our brands. You'll hear in the outlook that we're going to return to pre pandemic levels for marketing support. Adjusted SG&A is 14.1%, or down 10 basis points. So we did leverage SG&A. And so EPS was up 15% or $2.83. And then cash was up to $990 million, a full $100 million above our $890 million estimate a year ago. And then, finally, that translates into 125% free cash flow conversion. We do a great job converting net income into cash flow. And now turning to the detail on gross margin. Here's the bridge. So for Q4, we had positive price/volume mix, similar to the way we've had it all year long, plus 130 basis points. Then inflation was a drag of 310 basis points, but that included a few items
A - Matthew Farrell:
Okay. Morning, everybody. Thanks for joining us today. We have all the EVPs on the line with us. Many questions were submitted during the rolling of the tape. So Rick is going to read the questions, and we'll take them one by one.
Rick Dierker:
Okay. Thanks, Matt. First question is from Olivia. Is the new OxiClean sanitizer product getting incremental shelf space? What do you think about the opportunity in FLAWLESS and which brands got more shelf space in 2020?
Matthew Farrell:
Okay. All right. Hey, that's a great question. We've got a lot of confidence in 2021. I'm going to dish that to Paul Wood, who is our EVP of Sales.
Paul Wood:
Appreciate it. Thanks, Olivia, for the question. Yes. Let me start with Oxy sanitizer, right? I think, as Steve mentioned, the right product, right time, right place and definitely lends itself to the incrementality question that you're asking. So one of the strongest launches will have on the acceptance front, and so feel very good there. In terms of the other categories, great question, too, because while the headlines are supply and demand, some incredible work by the sales and the commercial team in other categories to strengthen the foundation and some great wins from shelving and placement and brand positioning on condoms, vitamins, BATISTE, laundry and laundry additives throughout the year as well. So we've been busy at work to strengthen the foundation and really excited about some of the things that have already hit market and some yet to come. So it's been a strong year on those elements, Olivia.
Rick Dierker:
Okay. The next question comes from Rupesh on gummy vitamin. What have you seen lately on the competitive front? And also from the supply chain, have you now fully caught up with demand?
Matthew Farrell:
Okay. Yes. Well, gummies has been a big winner for us in 2020. if you look at the – both the category and our performance in the fourth quarter, the category was up 50% and our brands were up about 56%. In fact, if you roll forward into January, you see that we're – our consumption is up still in the 40s. So very strong performance. Both of our brands gained share in Q4, both VITAFUSION and L'IL CRITTERS. And keep in mind that we've been capacity-constrained during that time. I can imagine if we were not. With respect to capacity, you probably heard us talk on the last call that we have a new third-party that came online in the fourth quarter. And our view long term is that we will have both internal capacity expanding as well as treat this third-party as a long-term partner. So it's not an episodic relationship. Anything to add to that, Rick?
Rick Dierker:
No. It's a good summary. Next question is from Joe Altobello. Well, Steve, because you need to be moving to Naples to hang out with Lou Tursi. Congrats, Steve.
Matthew Farrell:
Okay. Well, we have Steve on the line this morning, I want to caution Steve, that I suspect Lou Tursi is also listening in. So take it away, Steve.
Steven Cugine:
Yes. Well, certainly, I would say that – I don't have any specific plans to move to Naples in the short term, but I'm sitting here in the Northeast and it's pretty cold. So I'm longing for some warmer weather. So you never know. But no plans as of this moment. And – but when I do get to Naples, I'd certainly hang out with Lou for at least a cocktail or dinner. Thanks.
Matthew Farrell:
Okay. Thank you, Joe Altobello, for keeping it light today. All right. What's the next question, Rick?
Rick Dierker:
Here's a question from Bill Chappel. Is there a target for percent of sales from international over the next five years?
Matthew Farrell:
Yes. Well, you know our evergreen target is 3% for the company, 2% for the U.S., 6% international and 5% for specialty products. So you're probably asking, Bill, because we've exceeded the 6% year after year for many years, but we're very confident that 6% or better is intact for years to come. And anything to add to that, Barry?
Barry Bruno:
No. Matt, I'd just say we aspire certainly to beat that 6% target. But no, there's not a specific percentage of sales that we are shooting for right now.
Matthew Farrell:
Okay.
Rick Dierker:
Yes. The only thing I'd add to that, Bill, is probably -- hey, 17% of sales is international today, and we have a good problem, right? Our domestic business continues to grow very strong. And so that percent of sales, plus a lot of the M& A we've done has been more U.S. focused. So over time, even though we've had great growth internationally, the percentages stayed relatively stable. Next question is from Andrea. It's really about what's the backdrop for commodities and inflation and transportation for Church & Dwight in the outlook? So I'll take that one. In general, we expect commodities to be up next year. It's really first half, second half story. If we look at some of the big drivers, even in the quarter, HDPE and polypro were up close to 20% and ethylene was up 5% in the quarter. In the first half of the year, we expect those commodities to be up around 20% to 30%. But in the back half, it's pretty flat because we're experiencing that as early as Q3 of 2020. As for the transportation market, we do expect it to be at mid-single digits, but I'll flip this to Rick Spann to add any other color commentary.
Rick Spann:
Yes. And thanks, Rick. Yes, the transportation market is very tight. Spot market rates have increased by more than 30%. In fact, this is the second highest market – the second tightest market that we've seen in the last 8 years. And of course, that's having an impact on our transportation cost. And just a bit more color on commodities. Commodities were pretty flat on the first half of last year. But as Rick mentioned, we see headwinds on our major commodities right now. But not only on our major commodities, but some of the smaller purchases of raw and packing materials that we use across the rest of our business. Fortunately, we have a robust productivity program to offset some of these headwinds.
Rick Dierker:
Okay. Next question is from Steve Powers. Is there a specific data that gives you confidence in vitamin usage as a sustainable trend as opposed to something that is correlated with elevated health awareness due to COVID and more time spent at home?
Matthew Farrell:
Okay. It's good question, Steve. I'll just say a few words and then I'll dish it to Britta. But you heard in Britta's remarks, the longer a new behavior lasts, the more likely that it's going to continue. And that is our expectation for next year. We think the wellness trend is certainly in our favor. And we don't think that people are going to fall back to their old ways. Britt, anything to add to that?
Britta Bomhard:
Yes. We do have specific data. So we know that 20% more households bought vitamins. And we also know that 57% of people are using it now daily. So we know that those behaviors have changed and there's more households. We also know that the households currently are buying more than they used to.
Matthew Farrell:
Right. And of course, the trend from pills to capsules, we expect that's going to continue, not just in '21, but in future years.
Rick Dierker:
Okay. Next question is from Lauren Lieberman. 3-part question; first one on the outlook for inflation. To what degree are hedges helping in 2021? And any contracts for logistics? I'll go ahead and jump in and answer that one. In general, we're about 65% hedged for 2021. So pretty well protected overall for incremental commodity volatility. And then, number two, contracts for logistics. Remember, part of our part of our freight is picked up by customers and some of it is also on dedicated lanes. And so, really about a-third of it is subject to more extreme volatility and we have to use brokerage and whatnot for that. So we are well protected there as well. Second question from Lauren is -- the next two are on FLAWLESS. To what degree are new products expect to drive FLAWLESS growth this year?
Matthew Farrell:
Yes.
Rick Dierker:
And maybe it's a -- part and parcel is her second one. FLAWLESS is historically a hair removal brand. What are you seeing that gives you confidence in the brand expanding into other areas like skincare or facial cleansers?
Matthew Farrell:
Yes. No, it's a good question. Yes, we bought the FLAWLESS brand in 2018. It was largely a face and brow product and, frankly, a little known brand. And over the past couple of years, we've been working on, not only brand awareness, but also to build out the brand. So we'd reach far more consumers with other products. And that's the reason why we've introduced this year the mani-pedi product, the body cleanser and also the face cleanser. So we think with respect to 2021, we think FLAWLESS will be up well in excess of 20% from a sales perspective. And the three reasons for that, one, would be the new products, which we talked about during the presentation. Also, the influencers that we've also had to join the brand this year. And finally, the at-home grooming trend, we think, is still an opportunity for us.
Rick Dierker:
Okay. Great. Kevin Grundy is up next. He has a few part question. First is, some housekeeping, some questions on investors, mine would be modest lower 6% to 8% EPS growth outlook for 2021 versus the comment on the third quarter call that you'd deliver against 8% evergreen outlook in 2021. You mentioned the tax rate being higher, but that presumably would have been anticipated a few months ago. Please comment on a more conservative outlook. And let's pause and answer that question first.
Matthew Farrell:
Yes. Okay. That's a good question, Kevin. So we -- look, we feel really good about 2021. We have a lot of confidence with respect to the categories, because we think we have been really thoughtful about them, as well as the logic with respect to which ones are going to go up and are going to go down. As you know, as Rick described, there's -- our expectation is 3% top line, but the math is more like a 4% top line, because we have a 1% drag from the second year effects of exiting private label vitamins and also we're exiting XTRA in Canada. As far as the EPS goes, yes, we're coming off of a little higher base than we thought we were going to be at when we were in October, so we had a range of 50 to 52, we came in at 53. So we're $0.02 better than our midpoint. So we did leave ourselves some room with a range of 6% had 8%. As you know, we’ve had 8% or better for many, many years. So we don't expect to -- for it to end that streak in 2021. As far as the year goes, there's obviously pluses and minuses. There's probably more pluses than minuses than when you look at the 2021. We have a potential for lower COVID costs, could get some help from currency, as well as promotional levels staying down a little bit longer. Anything to add to that, Rick?
Rick Dierker:
Yes. The only thing I'd add is, maybe when you look at the two-year stack, just how strong the EPS growth really is, 15% in 2020 and then 6% to 8%. So, 21% to 23% EPS growth. If you look at that versus the peers, peers are closer to 7% or 8% on a stack basis. So, just feel really good about the strength on top of strength. Okay. The second question that came ahead was really international-related. There's still the areas of biggest areas of opportunity. He imagines that executed in China is certainly one of those and emerging markets. And then comment on margin improvement, firstly, and then where you see in investing for larger, faster growth.
Matthew Farrell:
Okay. I'm pretty confident that Barry Bruno is very eager to take a swing at that question with respect to prospects for growth in international. So Barry, jump in.
Barry Bruno:
Yes, happy to give it a shot. So, yes, clearly, emerging markets are the biggest opportunity, right? There's increasing household income. Our brands are new in a lot of these markets, specifically China, North Asia, Southeast Asia, all very exciting to us. We just opened an office in India as well to help us start to get a toehold in that important market. And our business in Latin America, even amid a lot of economic turmoil, is really, really booming. So, definitely, emerging markets are a disproportionate area of focus. In terms of margin improvement, we're working on understanding pricing opportunities better. We've got dedicated resources now looking at pricing around the globe. We're working on improving COGS by local manufacturing as opposed to exporting product. And we've got a host of other areas of improvement that will allow us to keep delivering at least that 50 bps annually that we've committed to.
Matthew Farrell:
Okay. Thanks, Barry. Next up.
Rick Dierker:
The next question is from Chris from Wells Fargo. I thought your comments around returning promotions in the first half 2021 back to pre-COVID levels were interesting. That's a bit more intentional than what we've heard from some of your peers. What wiggle room do you have there, i.e., do you wait and see how things play out with competitors, or do you lead on returning promotional levels? Longer term, what do you think about commercial needs in your categories?
Matthew Farrell:
Okay. Let's -- when we talk about sold on deal, we're essentially talking about household categories. So, if you look -- it's laundry and litter. So, the trend year-over-year for laundry sold on deals, like if you looked at Q2, Q3, and Q4, sold on deal for the category was down 1,700 basis points in Q2 and in Q3 and Q4 was down 800 and then 750. So, it's still muted and, frankly, low -- pretty low. In our fourth quarter, you may recall, we said we were going to spend behind some new products, and that would be clean and simple and ABSORBx. But that's largely behind us now as we go into the New Year. Q2 year-over-year will absolutely be higher simply because it was so low in Q1 of 2020. So, everybody pulled their promotion. So, there will be a year-over-year increase for about everybody in Q2. So, it will be up in Q2 because Q2 2020 was the low water mark. Anything to add to that, Rick?
Rick Dierker:
And I think the commentary is true. We have in Q3, Q4 of 2020, it was largely behind new products, and we're past that. And then in Q1, Q2 of next year, we're not saying it's going to be maybe at pre-pandemic levels, that normality, which is going to be above the very, very depressed level that it was in 2020.
Matthew Farrell:
Yes. One thing I didn't point out was that I talked about laundry, but if you look at litter, so litter, the trend was, if you went in Q2, Q3, Q4, litter was down 800 basis points sold on deal in Q2 and Q3, Q4 down to 70. So the category was a little bit more heated up in Q4, but still down almost 300 basis points year-over-year.
Rick Dierker:
Okay. Next question is from Steve Powers [ph]. A lot of investment spending in 2020 clearly. Can you drill down and talk about where that investment spending has been prioritized, whether in terms of specific brands or capabilities or channel development and whether or not that prioritization changes and at all in 2021?
Matthew Farrell:
Yeah. We wouldn't get into specific brands, but we did -- we have talked about where we spent the money. We spent things on automation of non-plant processes as well as in the factories, new product tests and learns. We had some projects in IT and R&D analytics projects, some consumer research we wanted to get after. So there's pretty broad investment in the second half.
Rick Dierker:
Yeah. And some of that was really transitory, right? We always have investments, but we were just doing so well in 2020 that we fast forwarded it and made incremental investment. And that's some of the things that I just talked about.
Matthew Farrell:
But the fair amount of those investments were largely nonrecurring.
Rick Dierker:
Bill Chappell [ph] had a similar question on trade promotion. Why do you expect trade promotion to normalize in 2021? It appears that some of your major competitors are comfortable with lower levels remaining. And did you see a meaningful pickup in competitive activity in Q4?
Matthew Farrell:
I think we already handled that question with respect to the trend for Q2, Q3 and Q4. Now I would say we expect it to continue to be muted. Just in Q2, we do think it's going to be -- year-over-year, you're going to see a pop, but we're certainly comfortable with lower promotional levels in 2021.
Rick Dierker:
Okay. And then Steve Powers [ph], the new disinfecting products you're rolling out on Oxi seem different. Given that the demand for disinfectant solutions right now seems global, do you see any potential to use those innovations as a way to push the Oxi brand further outside the U.S. market, or is it too early to have that discussion?
Matthew Farrell:
Yeah. I'll just say a couple of words. Steve and Barry have had some success moving the Oxi brand outside of the U.S. over the past couple of years. And we've had great success in a couple of markets. I'll let Barry take a swing at where we see some opportunity.
Barry Bruno:
Yeah. We've had great success with the brand outside of the U.S. Japan, in particular, has been a real star for us, and we're continuing to invest there. We do have other market launches planned for next year, but I'm not going to get into them specifically, so we don't tip off any competition. But yeah, there are other markets that launch into next year. The brand is strong and definitely relevant internationally.
Matthew Farrell:
Thanks, Barry.
Rick Dierker:
Next one is from Kaumil [ph]. Any changes in the pressure from retailers as they regroup after a year of demand spikes, and things through managing the incremental cost of expanding into the omni-channel?
Matthew Farrell:
Yeah. I think that's a perennial question that we get is because every year, the concern is that retailers are asking for more and more from the suppliers. We often say that because our power brands are number one or two in their categories, we're in a much better position to have those conversations with the retailers than if we're in either a three, four, five, or six brand. But Paul, if you have anything to add to that, just go ahead and jump in.
Paul Wood:
Yeah, I think the only thing I’d add onto that would be the retailers are under tremendous pressures, right? A lot of them were going down an e-commerce journey, some further along on that than others, but they all having to play catch-up and, whether they're using third parties like Instacart and ship, it certainly pulled their labor in other places, and it's more expensive for them. At the same time, reaching the consumer through digital means and loyalty card programs, while it's effective, has added costs as well. So there's no question that retailers are under tremendous profitable pressures as they try and get back to normal as well. So those are all challenges, perennial question and perennial answer, probably just heightened a little bit more because the e-commerce and the shifts that we're going through as we speak.
Rick Dierker:
Okay. Okay. Next question is from Jon Andersen. With all the new consumer trial your brands experienced in 2020, what are you doing to try and retain those customers as we move toward a post pandemic environment?
Matthew Farrell:
And is that brand-specific, that question?
Rick Dierker:
So it's likely about all the household penetration we had and all the new consumers that we gain in the different brands. How do we retain those consumers over the long term?
Matthew Farrell:
Okay. Well, you heard Britta talked about the household penetration that we had in ARM & HAMMER, but I think the household penetration has been even broader than that. I think we have a very robust marketing program, both online, which is now approaching two-thirds of our spend. But I'll let Britt take a swing about why we're going to hang on to those new consumers.
Britta Bomhard:
Yes. So I would cite two very distinct facts. So the first one is, you have trial and repeat. And all our brands, our repeat rates are very strong, which today indicate that consumers are happy with the product performance. So that gives us confidence. In some areas like BATISTE, we have, by far, the best repeated loyalty rates. So that's number one, just based on product performances. The second one is we also have a lot of programs where we invite people to join our communities or our e-mail lists or other areas of staying connected and we are actually using that to reach out again and make sure that they feel that brand loves continuing in 2021.
Matthew Farrell:
Okay. Thanks, Britta. That's a good add.
Rick Dierker:
Next question is from Steve Bowers. Do you have data on the longevity of WATERPIK use following dental recommendations? The correlation with dental office openings makes good sense, but I'm wondering about the stickiness of device use as distance in time from that initial visit and recommendation increase.
Matthew Farrell:
Yes. I don't know if we have that – the statistic that you're asking for, Steve. But Britta, I don't – could you weigh in? Do we know if we have those kind of stat?
Britta Bomhard:
So we don't have necessarily the statistics and such. But what we do have, and I think that's a very, very interesting data, is when people buy a WATERPIK, they can register with us. So let's assume these are the more serious users who are registering. And we've seen those rates increased more than fourfold in 2021. We also know that for some of our products where we have repeat purchases, be it Sonic Fusion, where we have the dental brushes, or for some of the others to tip, we can clearly see that those repeat rates are increasing.
Rick Dierker:
Okay. Thanks, Britta. Next question from Lauren Lieberman. Market shares are up in only about 50% of your categories. What do you see as the idea would be?
Matthew Farrell:
Yes. It's a good question. Historically, what we shoot for is two-thirds. So we think it's a great day. Now we have Zicam, but we had 12 power brands. We'd be shooting for eight out of 12 to be – to gain share or hold or gain share in their categories. In some of our categories, some of the brands that lost share somewhat related to our – we're out of stocks during the year. So that did hurt a few of our brands. But all in, we feel really good about where our brands stand with consumers going into 2021. Britta, anything you want to add to that?
Britta Bomhard:
No, I think the only one I can add is, and we do brand equity measurement, so we know that we strengthened brand equities for our significant – for some of-- for the ones we measure. So a very clear indication of consumer being vetted to our brands and loving our brands.
Matthew Farrell:
Yes. And you saw we spent a fair amount of marketing in the second half to help drive that brand equity.
Britta Bomhard:
I know you were going to throw back at us. So that was very productive spend. As we talked about, the users, the households we won and lots of the programs we ran were exactly tapping into the current situation and emotion. So some of you might have seen, we did have some, but we people in COVID times are looking for brands to step up and do more than just sell products. We have the VITAFUSION so we had on each of our brands significant emotional connections with consumers.
Rick Dierker:
Okay. A couple of questions from Bill Chappell. What is the cadence of CapEx spend this year? Have you already started on the expansion project? I'll take that one. Cadence is very consistent with what many years of spend. It's typically back-end loaded, Bill. And have you started on expansion projects? There's a whole list of capacity projects. We mentioned just laundry, litter vitamins, distribution, warehousing and technology stuff. So it's a mixed bag. Some have already started. Some are underway. And some are to be starting. Second question from Bill, can you talk more about tariff remediation for the second half? Can you quantify the impact? Well, we've been very vocal about the impact of tariffs on WATERPIK. And with enough lead time, we always believe that we can do things to impact the supply chain. And that's what we did over the last 6 to 12 months. And in 2021, in the back half, we're going to start to see a benefit of a few million dollars and the full year run rate of that is, is even better. So we're just really happy with that team and the progress we've made there. Next question is Joe Altobello. Which categories are you most concerned about in 2021 with respect to pantry loading or consumption declines?
Matthew Farrell:
Well, I'll let Britta comment on the categories because we did bucket all 4 of them. So as far as the ones we might be most concerned with – Joe, we -- the way we bucketed them, we did say which ones we plan on staying elevated, which ones we think are going to fall back. The ones we said we're going to fall back are categories like, like baking soda, for example. The declines were going to be baking soda, toothache, carpet and pregnancy kits. So pretty confident they're going to fall back. The question is, how far would they fully fall back? And then far as the ones that are going to recover would be condoms and dry shampoo. That's more of a back half view as more and more people get vaccinated and consumer mobility expands. But anything to add to that, Britta?
Britta Bomhard:
No, I think you captured it. I think the ones we are concerned is where we – where there's COVID uncertainty, right, which has to do with whether the vaccines and whether that will bring people back. But for the majority of our categories, let's remember, they are continuous household consumption categories. So people are washing their clothes, cleaning their houses, having their cats and as I mentioned, having more cats. So for the big majority, we know that we actually have stronger performance.
Rick Dierker:
Okay. Next question from Kevin Grundy. You kind of build on that, on market share, specifically, only seven of 13 power brands gained this year in 2020 and it was a bit unique in 2020. This is due to our confidence to improve market share momentum in 2021.
Rick Dierker:
Yes. Well, normally, we kind of pick on the ones that didn't grow, I should say, it's seven out of 13. One of the five that didn't grow is because we're using Nielsen data. And so WATERPIK would be one that you would say, well, we lost some share in 2020. Yes, that's a business we expect to grow mid to high single digits in 2021. XTRA lost some share in 2020? No. Why is that? Well, it's because both XTRA, Sun and Purex, all the deep value brands lost share in 2020. And the benefit, obviously, went to the mid-tier and the higher premium brands. If you look at ARM & HAMMER liquid laundry detergent in the fourth quarter, we had an all-time high, 14% market share. So there are reasons why some of those brands declined or -- and with respect to Nielsen data, lost share in 2020. But we do expect -- we're targeting two-third of our 13 power brands will gain share in 2021. Anything to add to that, Britta?
Britta Bomhard:
No, I think you said it really well. And we've seen a couple of our brands, particularly in the last quarter or last month, actually regaining market share, which we see as the positive momentum you've mentioned.
Matthew Farrell:
Okay. You’re up.
Rick Dierker:
Okay. Rupesh had a couple of questions. One was on online penetration. Do you expect to see further increases in online penetration this year, or could it level off or step back? And how are you thinking about the stickiness of 2020 gains?
Matthew Farrell:
Yes, hey, it's a good question. Online, for us, the history, Rupesh, so in 2015 was 1%. 2019 was 8% and 2020 was 13%. In fact, the fourth quarter, we were at 14%. Our expectation is that for 2021, that 15% of our global sales will be online. So we'll go from 13% this current year to 15% next year. So we do think that's going to remain sticky, as you say. And, you know what, if you think about some of the categories that did expand online, to be like vitamins, WATERPIK, litter, those were the big growers. But we do think it's going to stick and we think it's going to continue to expand. We think a lot of people that discovered ordering online, like we said with vitamins, is a new habit. So we don't see a fall back in 2021.
Rick Dierker:
And then the second question is more about modeling. Just remind us about what do you have baked in for FX? And remind us how to think about ZICAM seasonality. I'll take the FX question. If rates stay where they're at, that will be, as Matt mentioned before, maybe one of the tailwinds that we have in 2012. And then, Matt, do you want do ZICAM?
Matthew Farrell:
Yes. As far as ZICAM goes, 2021 is really dependent upon the end of the year flu season. Historically, the ZICAM business has 50% of its net sales in the fourth quarter. So that's all ahead of us, Rupesh.
Rick Dierker:
Okay. Next question is from Mark. Please tell us -- please talk about why specialty product still makes sense as part of Church & Dwight, because it has underperformed longer-term expectations in these recent years. How much time does management spend on that segment? And under what circumstances would you consider it non-core?
Matthew Farrell:
Okay. Well, specialty products has historically been a cyclical business. You saw in our presentation that 2014 was an up year, 2017 was an up year and the next up year would have been 2020 if not for the pandemic. So, we think that 2021 is going to be a good year for specialty products. We have been trying to flatten that business out over time by moving into other species. It is an asset-light business. The products are branded ARM & HAMMER. And if you think about the business, one-third of the business is bulk sodium bicarbonate, which is labeled ARM & HAMMER, which is our legacy business and, frankly, is the soul of the company. The -- as far as the metrics that, that business throws off; it throws off plenty of cash in relation to the assets that we own. So, we do think this is a business we're going to own long-term. It is -- as you point out, it is a small part of the company. It's only 6% of our revenues, but it doesn't require a disproportionate amount of management's time.
Rick Dierker:
Okay. Next question is from Bill. He just wanted to say best of luck to Steve, enjoyed working with you. And a modeling question, what is the underlying share count for 2021 implied in your outlook? And that is 252 million, Bill. Next question from John [Indiscernible]. On international, in 2020, the lower markets growth far outpace that is the sub-market. Do you expect that trend to continue? And what are the key drivers of the outsized GMG growth?
Matthew Farrell:
Well, one thing to keep in mind is that if you look at the percentage of our sales of Church & Dwight sales, that's international, comparison to peers, it's very low. When I joined the company, the international was 17% of our global sales. It's still 17% of our global sales today in spite of the phenomenal growth internationally. I'll have Barry give you a couple of stats, contrasting Church & Dwight with our peers and why we think we have such a great runway going forward.
Barry Bruno:
Yes, absolutely. Thanks Matt. So, a couple of thoughts. Most of our peers have over 50% of their sales generated from international, while Church & Dwight has just 17%. So, you can see the runway there. To drill down another level deeper, in terms of emerging markets, we only get about 7% of our sales there, while the average CPG company gets about 27% of their sales from emerging markets. So, definitely a runway there. Why do we have confidence in it continuing? We're opening offices closest to where the consumers are, right? So, now we have offices in Singapore, Shanghai and Mumbai, in Panama. That's a lot more resources on the ground that are going to keep GMG growing at an accelerated rate in the future. On the subs, I want to complement them as well. So, you saw they've been growing at a 5%, 6%. Pretty significant for western developed market. So, they're doing pretty well as well. The combination of the two gets us to that evergreen target and hopefully even above that.
Matthew Farrell:
Thanks, Barry.
Rick Dierker:
Okay. We have two questions left. Next question is from Kevin Grundy on unit dose. Years ago, we always talked about getting your fair share in the category. How are share gains in pods have been hard to come by for ARM & HAMMER and P&G still is the leader with 80% share. Please provide some updated thoughts on your outlook for unit dose.
Matthew Farrell:
It's a good question. It is a relevant question, too, Kevin. We did lose share, and we lost 40 basis points of share in the second half. You may have heard us say on previous calls that we did have some internal issues with respect to supply. Rick has described the fact that we've been building capacity and bringing it in-house. So we expect to turn that around. But long term, we need to -- we -- our ambition is to get our fair share, and that means we would have over a double-digit percentage share of the unit dosing. And today, it's less than 4%.
Rick Dierker:
Okay. And then the final question is from John Andersen [ph] on e-commerce. Now that it's 14% of sales, what's your market share position and profit margin online versus off-line? And then are you seeing more growth through buy online, pick up curb side or pure-play e-commerce like Amazon? I'll take the first one. Our market shares in general are at or above our bricks and mortar. There's no great measuring stick to use to do that. But our growth is at/or above category averages online. Our profit margin online, we've been very clear about that, in general it's at parity to brick and mortar, but part of that is because we have personal care still growing faster than our household business in general online. And so that's a margin tailwind. As our household business grows faster, we will need to get into more solutions for delivery, et cetera. So the second question maybe is a good one for Paul. Are you seeing more growth through buy online and pick up curbside or the pure plays like Amazon?
Paul Wood:
Yeah, it's a great question. And the frustration I think we all have is very limited data is what's being shared out maybe from the retailers and some of these third parties as they're just trying to catch up. So I think we're all triangulating on that, but yet, by and large, we're seeing a ton of buy online, pick up in store, but that's also blending with same-day delivery expectations, so that last mile piece. It's almost dividing that world into send it in the mail or what's considered old, two to five days. So seeing a heavy propensity towards that buy online pickup today, but also, like I said, that today delivery, tomorrow expectation. Certainly watching it, the pure plays are certainly blending into brick-and-mortar and the brick-and-mortar, don't have to repeat it, we all know what's going on there. But to say that it's an active conversation and very fluid with a lot of different ways of work in and expectations by the customer, different -- how your product shows up online, you can imagine and all the analytics that go along with it moving very quickly. So I'm excited about the opportunities ahead, regardless whether it's the traditional brick or the pure plays. I think there's a lot of good momentum for us, particularly Church & Dwight.
Matthew Farrell:
Okay. That was the last question. Just to wrap up. Everybody knows there's a lot of uncertainty in 2021. I don't have to enumerate those for you today. So consequently, we went -- we were pretty painstaking with respect to our press release and the information that we shared today, category-by-category. So we've taken a hard look at it. We feel real good about 2021, both top line and bottom line. And as I said before, we expect to continue our streak of 8%, but we did leave ourselves a little bit of room when we said 6% to 8%. And we're looking forward to seeing -- well, we won't see you, but we'll talk to some of you again at late February at CAGNY. And if not, we'll talk to everybody again in April. So thanks for joining today.
Operator:
Good morning, ladies and gentlemen. And welcome to the Church & Dwight Third Quarter 2020 Earnings Conference Call. Before we begin, I have been asked to remind you that, on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Okay. Good morning, everyone. Thanks for joining us today. I'll begin with a review of the Q3 results, and I'll turn the call over to Rick, our CFO. And when Rick is done, we'll open up the call for questions. The pandemic has given us an opportunity to display our agility as a company. We increased our communications with retailers. We changed our marketing messages. We shifted investments to categories that are most important to consumers. And we set new production records for VITAFUSION, ARM & HAMMER laundry and ARM & HAMMER baking soda. And we've moved people to focus on the online class of trade. So we've been proactive in seizing the opportunities presented by the crisis and are increasing manufacturing capacity in our plants and externally with new co-packers. I want to thank all of our employees for their hard work. Their efforts are paying off. The agility and resilience of the Church & Dwight team is showing up in our results. Our priorities continue to be employee safety, meeting the needs of consumers and retailers, helping the communities where we live and ensuring the strength of our brands. Our plant warehouse and laboratory employees have done an exceptional job keeping safe, which has contributed to our ability to operate our supply chain. Our office employees continue to work remotely and are doing a super job running the company. So now let's talk about the results. Q3 was another exceptional quarter. Reported sales growth was 13. 9% and adjusted EPS was $0.70. Revenue, earnings and operating cash flow were all significantly higher in Q3 than last year, driven by the significant increase in demand for many of our products. Organic sales grew 9. 9%, driven by higher consumption. Regarding e-commerce, we were already strong pre COVID and well positioned online. In Q3, our online sales increased by 77% as all retailer.coms have grown. One example would be gummy vitamins. In 2019, 8% of our full year sales were online. This year, we expect full year to be about 14% online. Recall, we began the year targeting 9% online sales as a percentage of global consumer sales. In Q1, it was 10% online, Q2 13% and Q3 also 13%. So we expect the full year to be actually close to 13% as well. We continue to conduct research on the purchasing habits of U.S. consumers. There is no surprises here, actually. There is continued consumer concern that stores will run out of stock and websites will face delivery issues. Consumers report that they are consolidating shopping trips and continue to stockpile to ensure that they have enough product for a couple of weeks at a time. If we look at year-to-date shipment and consumption patterns, our brands remain generally in balance in the 15 categories in which we compete. With respect to our brands, we had broad based consumption growth in Q3. We saw a double-digit consumption growth in VITAFUSION and L'IL CRITTERS gummy vitamins, ARM & HAMMER Baking Soda, OXICLEAN, FLAWLESS, ORAJEL, NAIR, First Response pregnancy kits and cleaners. In Household, our laundry business consumption was up 4% and ARM & HAMMER cat litter was up 8%. Water flossers is another bright spot, as consumption turned slightly positive in Q3. Although our lunch and learn activity continues to be significantly curtailed, we intend to continue to address this with incremental advertising. In addition to VITAFUSION and L'IL CRITTERS, water flossers is another brand we expect to benefit from the heightened consumer focus on health and wellness. BATISTE dry shampoo remains impacted by social distancing, with consumption down 10%, but improved sequentially compared to Q2 when consumption was down 22%. TROJAN consumption was down 6% Q3, but also improved sequentially when we were down 15% in Q2. There's no doubt that consumers have made health and wellness of priority. VITAFUSION and L'IL CRITTERS gummy vitamins saw the greatest consumption growth of any of our categories in Q3, up 49%. The category consumption was even higher. Our expectation is that consumer demand for gummy vitamins will remain high. And we have new third-party capacity coming online in late Q4 to take advantage of this trend. Consumers are focusing on health and wellness, but also cleaning, home cooking and new grooming routines. At a recent investor conference, you may have heard me cite consumer research that suggests it takes 66 days to form a new habit. And only time will tell, if all of these new behaviors will translate into permanently higher levels of consumption. But if they do endure over time, we believe we are well positioned. Now a few words about private label. As you know, our exposure to private label is limited to five categories. Private label shares have remained generally unchanged for the first, second and third quarters of this year. And now international. Our international business came through with double-digit organic growth in the quarter, driven by strong growth in our GMG business. That's our Global Markets Group and Canada. In October, our GMG business is off to another strong start, and we continue to see strong POS recovery in Canada and Europe. After three consecutive quarters of growth, our Specialty Products business contracted 3.4% in Q3, primarily due to the poultry segment. Now turning to new products. Innovative new products will continue to attract consumers even in this economy. In 2020, we've launched many new products, which are described in our press release. VITAFUSION gummy vitamins launched a number of new products. And to capitalize on increased consumer interest in immunity, we launched POWER ZINC and Elderberry Gummies. We've launched ARM & HAMMER Clean & Simple, which has only six ingredients plus water, compared to 15 to 30 ingredients for typical liquid detergents. And in the second half, we launched ARM & HAMMER AbsorbX clumping cat litter, a new litter, which is 55% lighter than our regular litter. Now let's turn to the outlook. We're having an exceptional year. We now expect full year adjusted EPS growth of 13% to 14%, which is far above our evergreen target of 8% annual EPS growth. Given our strong performance, we have raised our full year outlook for sales growth to be approximately 11% and organic sales growth to be approximately 9%. As mentioned many times in the past, we take the long view in managing Church & Dwight, in order to sustain our evergreen model. In the second half, we took the opportunity to increase our marketing spend behind our new products and we made incremental investments in the company. As we wind up the year, we are putting together our 2021 plan. It's safe to say that we have a high degree of confidence that we will meet our evergreen model in 2021. In February, we'll provide our detailed outlook for next year. Now in conclusion, I would like to remind everyone of the many reasons to have confidence in Church & Dwight. The great thing about our company is we are positioned to do well in both good and bad economic times. The categories in which we play are largely essential to consumers. And we have a few categories that stand to benefit from the current environment. We have a balance of value and premium products. Our power brands are number one or number two in our categories. And we have low exposure to private label. We're coming off some of the best growth quarters we've ever had. And with a strong balance sheet, we continue to be open to acquiring TSR-accretive businesses. We believe our company is stronger and more agile than ever. And finally, we have the resources, the common sense and the ambition to ensure that our brands perform well in the future. Next up is Rick to give you details on the third quarter.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. Third quarter adjusted EPS, which excludes an acquisition-related earnout adjustment, grew 6.1% to $0.70 compared to $0.66 in 2019. As we discussed in previous calls, the quarterly earnout adjustment will continue until the conclusion of the earnout period. Stronger-than-expected sales performance allowed the company to spend incrementally on marketing. Reported revenue was up 13.9%, reflecting a continued increase in consumer demand for our products. Organic sales was up 9.9%, driven by a volume increase of 10.2%, partially offset by 0.3% of unfavorable product mix and pricing, primarily driven by new product support. Volume growth was driven by higher consumption. Now let's review the segments. First, Consumer Domestic, organic sales increased by 10.7%, largely due to higher volume. Overall, growth was led by VITAFUSION and L'IL CRITTERS gummy vitamins, WATERPIK oral care products, ARM & HAMMER liquid laundry detergent and OXICLEAN stain fighters. We commonly get asked to bridge the Nielsen reporting to our organic results. This quarter, tracked consumption was 7.7% for our brands compared to an organic sales increase of 10.7%. In this environment, one might assume that is recessionary retailer inventory. That is not the case. We had 400 basis points of help from strong growth in untracked channels, primarily online, and 100 basis point drag from couponing to support new products. The good news is, as you heard from Matt, consumption and shipments are in balance, both low double digits. Consumer International delivered 11.6% organic growth due to higher volume, offset by lower price and product mix. This was a great recovery for our international business from a flat Q2. Growth was primarily driven by the Global Markets Group in Canada. For our SPD business, organic sales decreased 3.4% due to lower volume, offset by higher pricing. The lower volume was primarily driven by the non-dairy animal and food production in sodium bicarbonate business. Turning now to gross margin. Our third quarter gross margin was 45.5%, a 110 basis point decrease from a year ago. Gross margin was impacted by 110 basis point drag from tariffs and a 90 basis point impact from acquisition accounting. In addition, to round out the Q3, gross margin bridge is a plus 100 basis points from price, volume mix, plus 160 basis points from productivity programs, offset by a drag of 80 basis points of higher manufacturing costs, inflation and higher distribution costs, as well as a drag of 90 basis points for COVID costs. Moving now to marketing. Marketing was up $45.7 million year-over-year as we invested behind our brands. Marketing expense as a percentage of net sales increased 230 basis points to 13.8%. For SG&A, Q3 adjusted SG&A decreased 30 basis points year-over-year, primarily due to leverage from strong sales growth. Other expense all in was $12.3 million and $3.9 million decline due to lower interest expense from lower interest rates. And for income tax, our effective rate for the quarter was 17.3% compared to 21.6% in 2019, a decrease of 430 basis points, primarily driven by higher tax benefits related to stock option exercises. And now turning to cash. For the first nine months of 2020, cash from operating activities increased 29% to $798 million due to significantly higher cash earnings and an improvement in working capital. As of September 30, cash on hand was $549 million. Our full year CapEx plan continues to be approximately $100 million as we began to expand manufacturing and distribution capacity, primarily focused on laundry, litter and vitamins. As I mentioned back at the Barclays conference in September, we do expect a step-up in CapEx over the next couple of years to approximately 3.5% of sales for these capacity-related investments. In addition, as you read in the release, due to the strong cash position, the company may resume stock repurchases in the future. For Q4, we expect reported sales growth of approximately 9%, organic sales growth of approximately 8%. And as Matt mentioned, we have strong consumption across many of our categories. Turning to gross margin. We previously called 150 basis point contraction in the second half. Now we're saying down 190 basis points. The change is primarily due to nonrecurring supply chain costs. We also expect significant expense, and we have called flat for the year in terms of percent of sales, which implies a step-up in Q4. We also anticipate a lower tax rate. As a result, we expect Q4 adjusted EPS to be $0.50 to $0.52 per share, excluding the acquisition and earnout adjustment as we exit 2020 with momentum. And now for the full year outlook, we now expect approximately 11% for year 2020 sales growth, which is above our previously 9% to 10% range. We're also raising our full year organic sales growth to approximately 9%, up from our previous 7% to 8% outlook. We raised our cash from operations outlook to $975 million, which is up 13% versus year ago. Turning to gross margin. We expect gross margin to be down 20 basis points for the year, primarily due to the impact of acquisition accounting, COVID costs, incremental manufacturing and distribution capacity investments and the higher tariffs on WATERPIK. As to tariffs, remember back in 2018, we got caught up in Tier 2 tariffs for which we were granted exemption in 2019. That exemption expired and was not extended as of Q3 2020. We continue to work on mitigating that impact. Another word or two on gross margin. Previously, I have said the first half of the year was plus 150 basis points on gross margin and the second half was down 150 basis points on gross margin. And so our outlook as of last quarter was flat for the year. And then also last quarter, you heard me walk through investments we were making in the second half of 2020. Examples here included a new third-party logistics provider, outside storage to handle surge inventories, preliminary engineering on capacity, VMS outsourcing costs as well as other investments around automation, consumer research and analytics. So what changed now we're calling down 190 basis points for the back half or down 20 basis points for the year, and that implies down 250 basis points for the quarter. We have some supply chain nonrecurring costs. Here are a few examples. First, because of our outsized growth, I mentioned last quarter, we're adding a new 3PL distribution center. In the quarter, we again had stronger sales. And as such, had duplicative outside storage locations and the new 3PL distribution center that wasn't operational. So for a period of time, we had duplicative costs. We're also in the process of going through make-first buy decisions. And that will trigger a couple of asset write-offs likely in Q4. We have lean training across the plants. And finally, due to the great results this year, higher incentive comp cost that flow through COGS. So our full year tax rate expectations are 19%, and we also raised our adjusted EPS growth to 13% to 14%. Now that we're through the outlook, I also want to spend a minute on FLAWLESS. As you saw in the release, we had an earnout benefit of approximately $50 million in the quarter in reported earnings. We exclude any of the earnout movements in adjusted EPS. Some color on that swing. As a backdrop, we bought that business for $475 million upfront and a $425 million earnout tied to year-end 2021 sales. That sales target represented in excess of 15% CAGR for 3 years off of a baseline of $180 million of trailing sales. Our revised 3-year CAGR for this business is closer to 8%. And as such, the earnout liability comes down and earnings go up. We're still positive on this business. And the strong consumption growth the past 6 months is a great indicator for the future. As you heard from Matt, the company is well positioned as we enter 2021. And with that, Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] Our first question comes from Olivia Tong with Bank of America. Please go ahead.
Matt Farrell:
Hi, Olivia. Are you there?
Olivia Tong:
Hi. Can you hear me?
Matt Farrell:
Yes, I hear you now.
Olivia Tong:
Okay. Great. Good morning. First, I want to talk a little bit about some of the expenditures. First, on marketing, can you just talk a little bit about the key buckets of spending and whether is it more about frequency, depth of brands being advertised, more mediums and the e-commerce investment that you're making as well? Thanks.
Matt Farrell:
Yeah. Olivia, about 70% of our advertising right now is digital, and that's been moving up year-after-year. And it was accelerated more this year because of consumers moving online. As far as where to invest, we have a couple of big launches right now. We have ARM & HAMMER CLEAN & SIMPLE, as I described in the opening comments and also in the script. It's a new platform for us. It's got six ingredients plus water compared to many ingredients for the typical laundry detergent, and we think that's going to be a platform we can build on in the future. So we've been spending behind it. And the second is ARM & HAMMER CLUMP & SEAL ABSORBx. That's a new cat litter. We haven't had a strong cat litter in the category. There's been a lot of growth there over the years. So we came up with a brand-new cat litter that has a different substrate. That's 55% lighter than our existing cat litter. So we're getting behind that in the second half. The third would be FLAWLESS. FLAWLESS is obviously a new brand that we acquired last year. It's an at-home solution. A lot of people are turning to devices instead of going to salons and spas that are generally closed and have lower volumes. So we've been putting money behind FLAWLESS as well. And again, the other money would be on just brand building, which we've typically done in the past when we have the ability to spend.
Rick Dierker:
Yes. And I would just add, Olivia, to that, right the brand-building comment is maybe a quarter ago, we did have some met of stocks as such, but 5 of our brands were growing share as of last quarter seven this quarter, and we think it's going to be even stronger than that as we exit the year.
Olivia Tong:
Can I just follow up, too, on the strength in organic sales, obviously very strong, but I'm a bit getting off of that in the SG&A? Because it does seem that peers are growing maybe not 10%, but close to it on the top line, and they're seeing a lot better margin flow through. So can you just talk a little bit about the SG&A? Thank you.
Rick Dierker:
Yeah, sure. No, you're right. We're getting phenomenal growth on the top line. SG&A, we're not getting the leverage maybe that you might think because we're also making investments. When we talked about investments last quarter, that transpired across the P&L. So talking about marketing investment step-up. We're talking about supply chain investments, and we're talking about SG&A investments. And so as we look at analytics or we look at IT or cybersecurity or things that we can do to just bulletproof the company for many years to come, SG&A is one factor.
Matt Farrell:
Yeah. Olivia, we run Church & Dwight a very lean shop, so there's no shortage of good things in which we can invest across the company. So as Rick said, we got automation projects, not just in the plants, but office environment, new product initiatives, where we do a lot of test and learns, IT projects, R&D. These are all SG&A items.
Rick Dierker:
Olivia, you still there?
Olivia Tong:
Thank you.
Rick Dierker:
Okay.
Operator:
Our next question is from Kevin Grundy with Jefferies. Please go ahead.
Kevin Grundy:
Great. Thanks. Good morning, guys. And congrats on the strong quarter. Matt, a question for you just on longer term guidance. I mean, this is clearly an exceptional year for the company. I mean, probably the strongest in the company's history from a top line perspective. And you're planning on 9% organic growth this year, clearly investing in capacity. So there's recognition here that demand is going to be sustainably higher in some of your key categories, expanding relationships with co-manufacturers, et cetera. So I don't expect you to guide for next year at this point. You'll do that in February. But should investors expect the company to revisit the longer-term algorithm as well? I mean, clearly, it would seem like 3% is not the appropriate number, nor do I think that's what's discounted in stock or in sell-side numbers. So maybe you could just comment on that. And then I have a follow-up for Rick on margins.
Matt Farrell:
Well, in my comments, was it's safe to say we'll hit our number for next year, but we typically don't give the details or the numbers right now, as you know. But there's - we have a lot of tailwinds going into the next year, the biggest being in wellness - health and wellness, but also cleaning at-home grooming and at-home cooking. All of those things are tailwind for us. And we do also expect an improvement in consumer mobility next year, and that's going to help the PC brands have an up year for those brands that are down this year.
Rick Dierker:
Yeah, I want to make sure you heard that, Kevin. I know we have 12 pages of material that we read through during the call. Matt did say that we have a high degree of confidence on hitting our evergreen model next year.
Kevin Grundy:
Got it. Very clear. Rick, quick one for you, and then I'll pass along. A couple of areas that are getting increasing attention from investors would be the normalization or return of trade spending, as well as higher freight costs. With respect to promotion, we're starting to see that a little bit in the Nielsen data. You guys appear to be spending behind laundry and litter and household. Can you just talk a little bit about your intentions, what you're seeing competitively? And then, Rick, with respect to freight cost as well, maybe talk a little bit about that and maybe even broadly expectations from a planning perspective, and I'll pass it on. Thank you.
Rick Dierker:
Yeah. When thinking about the promotional environment, you have to go to household, and household is laundry and litter. So if you go back to Q2, Kevin, and you look at sold on deal for laundry and litter, if you look year-over-year, Q2 2020, Q2 2019, litter was down like 800 basis points sold on deal and laundry was down 1,700 basis points. The numbers were in Q2 laundry was sold on deal 19% and litter at 12%. If you go to go to Q3 and you look at laundry and litter sold on deal, you're going to see litter at 15% and laundry at 30%. So, they've stepped up a bit in laundry and litter. But if you still look at year-over-year, this is still a huge gap. So, 2019 Q3 sold on deal for laundry was 38%. It's 30% in Q3. So, it's still an 800-point gap. And then if you look at litter, it's also similar. Last year Q3, 23% sold on deal. This year, 15% sold on deal. So, an 800-point gap both in laundry and litter. So, as the in-stock levels have improved, promotional activity has slowly returned to normal, but it's still well below normal.
Matt Farrell:
Yes. And I would just add to what the gross margin impact of that is, right. The first half of the year, if you look at price, volume mix because this is where that would show up, price/volume mix for us was, on average, for the first half, a good guy of 180 basis points, 170 basis points or so. And remember, we pulled back a ton on trade and couponing because we just didn't want to exacerbate out of stocks. In the second half of the year, that number was closer [Technical Difficulty] to a positive 80 basis points as [Technical Difficulty] promotional levels have started to return to normal and we're supporting our new products. So, while still positive, just a deceleration as a [Technical Difficulty] contributor maybe on margin. Your second question was distribution. [Technical Difficulty] of all spot loads were - wouldn't be picked up or rejected [Technical Difficulty] another way. And now that's up to about 25% of all spot loads in the industry are being rejected. For us, the good thing is we do have a big - a large significant part that is dedicated lanes, right? We have some customers that are - that pick up. And so it's more on their supply or distribution network. But I would just tell you, it's tight. Costs are increasing. Brokerage costs are increasing. But at the end of the day, we've done a good job managing that and is not as impactful for us because of our dedicated lanes.
Kevin Grundy:
Thanks for the color guys. Good luck.
Matt Farrell:
Okay. Thanks, Kevin.
Operator:
Thank you. Our next question is from and Andrea Teixeira with JPMorgan.
Andrea Teixeira:
Yes. Hi, good morning. Thank you. Just following up on the commentary on the gross margin that you just gave now. Is it fair to assume that given the tariffs that were, I believe, started more in the back half of the year, right, that you had been hit by some of the tariffs, the tariffs in flow in - especially in the water flossing? Is it fair to assume that you're going to have lingering gross margin pressures, at least to the first half of the year, especially as you mentioned now some of the puts and takes? Or we should be seeing some mitigating or pricing as you go into 2021?
Matt Farrell:
Yes. No, it's a fair question, Andrea. Of course, if the tariffs come into the back half, then there'll be more pressure in the first half of next year. But I would just put you back to Matt's comment is we kind of tried to give kind of an outlook and said that in 2021, we believe that we're going to hit the evergreen model. And so that does mean margin expansion, as an example, because we have to - it's our job to mitigate things like that, whether it's where we manufacture from, how we can increase productivity. Our supply chain has done a fantastic job. We hit an all-time high this year in terms of productivity. Our good to great program. And that trend, we think, is going to continue.
Rick Dierker:
Yes. The other thing, Andrew, to keep in mind, it's always - we always tend to focus on what can hurt you. But you say, yes, there's going to be some pressure on because of the tariffs initially. But you got to remember COVID is also going the other way. So that won't be as high, those COVID costs, in 2021 versus 2020. So there's always offsets.
Matt Farrell:
Yes. And let me give you an example because you might say, what happens if COVID spikes back up in 2021? Well, a big part of incremental cove COVID cost for us early on was just trying to ship as much product as we could to customers. And so we were shipping out less than full trucks. Right now that we've built inventory, now that we're building capacity, we have more flexibility to make sure that we don't run into that same issue again.
Andrea Teixeira:
And then on the distribution centers, which, obviously, you're - it's the right thing to do. You're trying to get in third parties and all of that, and you're also investing a lot of money on your own capacity, when would you think on that end, you're going to be having the capacity coming through from a production standpoint and also the distribution? When you think you're going to hit those targets and alleviate those pressures that you said you called out as non-recurring.
Matt Farrell:
Yes. Well, the great news is we just did our first shipments from the new 3PL this past week. And so we believe we'll be up and running almost full board in Q1 of next year, which is fantastic. So that's distribution. That's a meaningful difference in terms of our shipping capacity overall for the network. For manufacturing, right, if you do something in-house, it always takes about 18 months. But the good news is we said for vitamins specifically as an example, that we're going to go outside. And that's going to be outside for some small quantities already in Q4 and then ramped up really quickly at the beginning of 2021.
Andrea Teixeira:
Okay. Great. Thank you so much. I'll pass it on.
Operator:
Thank you. Our next question is from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh:
Good morning. Thanks for taking my question. Also congrats on a nice quarter.
Matt Farrell:
Hey, Rupesh.
Rupesh Parikh:
I just want to start - hey Matt, so I guess just starting out the M&A. Curious what you're seeing right now on the M&A front. And does anything change in terms of what you guys are looking at from an M&A perspective, just given the pandemic and maybe some new opportunities you see going forward?
Matt Farrell:
Well, we've had the same criteria for many years, as you know, Rupesh, so I don't expect that to change. At one point, we thought that there may be a more properties come to market in the back half of the year as the election was looming. I guess that's still possible between next week and the end of the year. We did do a deal once upon a time that started in mid-November when we closed it by the end of December. So we know that's possible. But I would say, with respect to criteria, it hasn't changed.
Rupesh Parikh:
Okay. Great. And then you guys also mentioned that you may resume share buybacks. So is it fair to assume that you may prioritize share buybacks over debt paydown near-term?
Rick Dierker:
Well, I mean, you got to keep in mind, Rupesh, that our debt-to-EBITDA levels are still 1 point - net debt to EBITDA is 1.1 times by end of the year. So in my mind, we can do both, no problem.
Rupesh Parikh:
Okay. Great. And then maybe just one last question. So there's been some question just around thinking about gross margins going forward. So clearly, you have some headwinds this year. We also have tailwinds from a lower promotional environment. How do you think about the base level of gross margin as we look to next year? Like is it flat? I guess, is it modestly - I guess, a 20 basis point decline in gross margins? Is that the right way to think about the new base level, or could there be more? I don't know. More headwinds this year that are artificially depressing that base level in first quarter.
Rick Dierker:
Well, I mean, you heard Matt, and we talked about the COVID costs as an example that we think are extraordinarily high this year that won't be as high next year. But again, in January, February, when we go through our outlook, we'll go through it in detail. Today, we just want to leave you guys with that we're confident in achieving our evergreen model, and that means gross margin expansion.
Rupesh Parikh:
Okay, great. Thank you.
Rick Dierker:
All right. Thanks, Rupesh.
Operator:
Thank you. Our next question is from Lauren Lieberman with Barclays.
Lauren Lieberman:
Great. Thanks. Good morning. I wanted to talk a little bit about the vitamin business. I know you guys have expressed a high degree of confidence in both it being taking a sticky habit. And I think, assuming that you can lap the performance this year with growth in 2021 has to be a key part of the outlook. Because as I look at it, at least using the Nielsen, not knowing, I don't have the full look of all channel. Vitamins is growing, is contributing maybe 50% of the top line growth in Consumer Domestic right now. So I mean, historically, BMS has been a fairly cyclical business overall for the industry. So can you just maybe talk a little bit about why you think this time is different, why you think that taking vitamins is going to be something that really persists as people's degree of belief that immunity comes from vitamins? I just think that would be really helpful perspective that feels pretty critical to the outlook. Thanks.
Matt Farrell:
Yes. I think you're a little bit high in the 50% estimate.
Lauren Lieberman:
Okay. Am just using Nielsen. That's why I try to clarify.
Matt Farrell:
Yes. You're a bit over the line there. I think you have to remember that, when we bought this business, Gummies were 3% of BMS. And obviously, that's grown over time. And I think a lot of people have discovered gummy vitamins as a result of the pandemic. So you have a lot more consumers oriented towards gummy vitamins than they were in the past. So that's number one. Number two is we're not growing as fast as the category. In Q2 and Q3, the category, on average, grew 55%, and we grew 40%. We grew 35% in Q2. And this is consumption, Lauren, and 49% in Q3. So consumers are looking for product. We're the number one brand, and we're sold out. We're capacity constrained. So we're going to take the governor off the business as soon as we get this third-party capacity online, and we expect to get our fair share, which we're missing out on right now. And like I said in my remarks, it does take a while for a new habit to stick. But I don't expect the current levels to return back to 2019 levels. If anybody is thinking that's a possibility, I would steal that to worry.
Rick Dierker:
And just to give you some color, Lauren, on - we usually don't do this, but since you asked the question directly, we'll do it. VMS, and this is out of the 9.9% organic, it was about 1/3. So 1/3 of the growth out of the company's growth. Laundry was about 10%. WATERPIK was about 20%. OXICLEAN, it was about 10%. Litter was about 10%, baking soda was 10%. So it was pretty broad-based in my mind this quarter.
Lauren Lieberman:
Okay. Great. That's super helpful, helpful color. And then just on the CapEx…
Rick Dierker:
The other thing, too, I think, that with respect to health and wellness, you got to also keep in mind, WATERPIK water flossers. So they took a big hit in the second quarter as far as the sales being down year-over-year. So that business is not going to grow year-over-year in 2020 versus 2019. That's - but this is a perennial grower. And this is a business that have been growing 10% a year since we bought it. So you got kind of a reset this year for WATERPIK. But there's so much growth ahead of us both in the U.S. and internationally. That's just going to get restarted next year. So long term, that's another one that's going to benefit from this focus on health and wellness.
Lauren Lieberman:
Okay. That's great. And then on the CapEx, just - and I know you've spoken around it, and maybe I've kind of missed the specifics, but the usual run rate is about 2% of sales, and I think you're going up to 3% to 4% over the next couple of years. It sounds though like for vitamin, it's more going to be a third party. So I just wanted to understand a lot of where this extra CapEx is going because I think laundry was added this year, to get just some more color. And for how long you think that higher rate of CapEx continues?
Rick Dierker:
Yeah. I said in my remarks is approximately 3.5%. So - and I said it for the first time at your conference, and I think I did say 3% or 4% then, but it's about 3.5% for about two years, and its laundry, litter and vitamins, laundry, we just had - we just are experiencing three or four years of growth in one year in many of our categories. And laundry is not - there's no exception. We just - I think we talked publicly last quarter about how we were sometimes better to be lucky than good, and we had a line come on in late March, early April. And that's already fully utilized. I mean, really, a brand-new line fully utilized within four to six months, right? And so we have great plans for laundry. That business is doing extremely well. And so we know that we have to add capacity there. Litter, I think you heard from Matt, I think in the quarter, as an example, it was up 8% on consumption. We have some great new products. So again, we need to lay the groundwork for litter. For vitamins, you're right, we said initially you're going to go outside, but you have to go outside, if you need volume within months. Over the long term, of course, that's one of those businesses that we want to have in-house because we have expertise in gummy manufacturing.
Lauren Lieberman:
Okay. That's great. Thanks for all the time. I appreciate it.
Rick Dierker:
Okay.
Operator:
Thank you. Our next question is from Kaumil Gajrawala with Credit Suisse.
Kaumil Gajrawala:
Good afternoon. Would you mind giving us a little more on ad spend, the increase here - your plans on increase to net spend maybe percentage of sales into 4Q? And also maybe some context of how much of the ad spend you're maybe pulling forward from 2021 into the back half of this year, given the strength of your P&L year-to-date?
Rick Dierker:
I wouldn't necessarily think of it as a pull forward. Remember, Rick said that on a full year basis, we're going to be comparable to 2019. It's just that in Q2 we have pulled the way back because we had lots of in stocks. So we were spending at a 10% level. We're in the 13s, meaning 10% as a percentage of sale in Q2. Q3 was obviously higher, 13% and change. And then our fourth quarter, we'll be around 14.5%. So we have a lot of spending coming in the fourth quarter. And again, it's behind these big new product launches. We just happen to have two big ones coinciding at the same time. And so we're concentrating our effort in the second half.
Matt Farrell:
Yes. The only thing I'd add to that is, last quarter, when I was asked, for the full year outlook on marketing, I said - somebody said, 'Hey, 11.5% to 12%, is that sweet spot?' And I said, 'Yes, it is.' And if you do the math based on our gross margin outlook and everything else, it would have put you at maybe the lower end of that range. And now we're saying we're at closer to 11.8% for the full year, which implies kind of a step-up from where we thought even three months ago.
Kaumil Gajrawala:
Okay. Got it. And if I could - I know we talked about gross margins a lot, but just to try to understand a little bit better from some of the information you gave us is, some of the gross margin pressure sounds like it will continue into the first half of next year. But some of it such as duplicative storage and such sound like they are more temporary. Can you give us maybe a read on how much of the pressure is temporary? How much might be permanent as it relates to some of the things, you're putting in place?
Matt Farrell:
Yes. No, it's a fair question. I would say we kind of - I would just go through a couple of different lines. We talked about COVID, right? And those costs should be rolling back in terms of some of inefficiencies on how we shipped, especially early on in the front half. The WATERPIK tariffs, that will be probably a headwind in the first half. The FLAWLESS accounting, the good news is we're out of that, the acquisition accounting. We've lapped all that noise, and there's going to be no impact next year from acquisition accounting, which has been a 40 basis point drag this year. So that's fairly significant. Commodities, for us, have actually - we've discussed this last few calls and resins and ethylene, for us, has been up the last few quarters. So nothing really new there. That will likely be a bit of a headwind. But then our productivity program, which I just said, was kind of hit an all-time record this year is going to be a tailwind and will offset that. So I'm not going to get into the quarterly cadence. I would just tell you that at this point in time we're confident of gross margin expansion for next year. And a lot of those investments you heard me walk through, for Q4 specifically, are discrete onetime non-recurring items.
Kaumil Gajrawala:
Okay. Got it. Thank you.
Operator:
Thank you. Our next question is from Joe Altobello with Raymond James.
Joe Altobello:
Thanks. Hey, guys. Good morning. So first question you guys have been very clear that you're extremely confident in hitting your evergreen targets next year. I know, Matt, you talked about a lot of permanent changes going on in consumer habits, which are clearly net-net beneficial to you. So I guess, what do you guys need to see to maybe rethink those evergreen targets, at least on the top line heading into 2021 and beyond?
Matt Farrell:
Yes, Joe, you got to give us a few months. I mean, we typically come out in February with these numbers. We just want to give everybody assurance that the evergreen models intact for next year. As far as how high is high, we have to - we'll come out with that in February.
Joe Altobello:
Well, you said 66 days. So I think you were beyond that period, but just kidding. Secondly, on FLAWLESS. In terms of the revised outlook, 8% is obviously still a good number, but it's not 15%. How much of that delta is COVID-related? And how much of that is coming from other factors?
Matt Farrell:
Yes. I mean, we're not going to get into that. But I mean, just know that, right, especially retailers were closed for a period of time, right? So that jumping-off point, the baseline is really was depressed. But if you look at consumption right now, and you guys see this, but consumption for that business is just really strong. And it has been strong for the last six months. So it's a good indicator.
Joe Altobello:
Okay. And just one last one, if I could. In terms of online sales, you mentioned it was up, I think, 77% this quarter, I think it was up 75% last quarter. So do you think that takes a step back next year? Or do you think this is a new plateau and we could increase penetration off of that 13% base going forward?
Rick Dierker:
Yeah. Well, look, one of the things that we found is that there are many consumers that rarely used - order online and now have discovered it. And more and more people are discovering it. And I think as we get into the winter months, and it sounds like this COVID thing is not going away, there could be a resurgence, more and more people get use of it. So I do think you may have one more quarter, Q1 where you'll have a big growth year-over-year just because Q1 of 2020 didn't spike as much as Q2 and Q3. But I do think it's going to - this March is going to continue, Joe, over time. We went back to 2015. We had 1% of our sales online, just 1%. And this year, it will be 13%. Now last year was 9% or 8%, this 8% going to 13%. So we had a big pop this year, 500 basis points, but we fully expect that this is going to be a significant part of our sales - online sales in the future. So we'll be well over 2020 in a few years.
Joe Altobello:
Got it. Okay. Thank you, guys.
Operator:
Thank you. Our next question is from Bill Chappell with Truist Securities. Please go ahead.
Bill Chappell:
Thanks. Good morning.
Matt Farrell:
Hey, Bill.
Bill Chappell:
I guess, first question on FLAWLESS. Just any color around the timing of, I guess, the change of the payout? And is it just COVID related they couldn't get to the three-year numbers in part because of that and the weak start? Or is there something else on the outlook where you - that you were seeing that you need to make a change now?
Matt Farrell:
Joe just asked a similar question, Bill. I would say that our original methodology was an extremely aggressive growth number, right? And it was 15%-plus. It was in excess of 15%. So as we go through and time gets closer to that end of 2021, we have to right-size those expectations. And yeah, it's been a little bit choppy because of the current economic environment. But like I said to Joe, we've had some really good consumption. We feel confident in that business and an 8% plus CAGR, we had sign up for that business every day of the week.
Rick Dierker:
It may not be as big earnout as might initially been contemplated, but the prospects for the business are bright. So we think it's - the math is going to work out. This is going to be a real good acquisition for us.
Bill Chappell:
Got you. Well, in the same vein of Joe's questioning, how do you figure out on contract manufacturing versus internal expansion for some of the categories like vitamins or other at-home type categories that you're spiking now, which maybe they continue to grow in 2022 at this rate. But certainly, it would seem like it would come back to earth. I mean are there areas where you're thinking, look, contract manufacturing makes sense for the next couple of years until we know more? Or are you changing your CapEx budget for next year at this point we need to step it up even faster?
Rick Dierker:
It's a good question, Bill. It's a fair question. I'd tell you that, for those businesses, those are the keystones of the company, right? Those are the growth drivers. And we've had capacity plans in place. We have an outlook on three, four, five-year capacity and volume forecast. And it's not like it's a new demand. It's just fast-forwarding some of those plans that were already in place.
Bill Chappell:
Okay. So, did you change your CapEx budget for next year over the past year?
Rick Dierker:
Yes. Yes. I announced that at Barclays, and I reemphasize it today that for the next two years we're going to approximate 3.5% of sales as we invest in capacity for laundry, litter and vitamins and distribution capacity as well.
Bill Chappell:
Okay, great. Thank you.
Operator:
Thank you. And our next question is from Mark Astrachan with Stifel. Please go ahead.
Mark Astrachan:
Thanks and good morning everybody. Wanted to ask on promotional activity, just out of curiosity, who's pushing increasing promotions or point of sale or any sort of step-up there? Is it being done because, as you've talked about, you've got some upside to numbers, want to reinvest, I know not all of that goes into the promotional activity, I know some of that's in marketing, but is it the CPG companies? Is it the retailer? Is it both? And kind of how do you think about that looking out to 2021, obviously, with a lot of uncertainty, but would seem greater than this year, at least in absolute? So, anything that could be helpful.
Matt Farrell:
Yes. My comments earlier were that if you looked at Q2 versus Q3, that sold on deal has increased sequentially, but it's still down significantly year-over-year. So, the shorthand is both laundry and litter sold on deal is 800 basis points lower in Q3 of 2020 compared to Q3 2019. So - and the reason for that's recovered a bit is because of in-stock levels. As far as you're trying to figure out what's going to happen in 2021, look, it's possible that it could stay where it is right now for a period of time as opposed to keep creeping up because, obviously, all the competitors are benefiting from the lower sold on deal year-over-year, and it doesn't seem to be affecting consumption. But I think we'll just - we'll update everybody with our thinking about 2021 sold on deal or promotion when we get to February, but it's too soon to speculate on that.
Mark Astrachan:
Got it. Okay. And then just quickly back to FLAWLESS. So maybe building on the other questions, I guess, why now in terms of changing the payout and the CAGR, especially given your commentary last quarter about seeing increasing at-home consumption given salon closings and such? And maybe bigger picture, does this at all change your thinking about which categories you focus on from an M&A standpoint, meaning more kind of the legacy HPC business versus some of the hardware businesses that you've acquired in recent times?
Rick Dierker:
Yes. Maybe I'll take the first part, and then Matt can talk about M&A. But the reason we do it now is the accounting guidance says we need to look at it every quarter. And last quarter - in the last - really, the last two quarters, it's tough to go through the haze of the macro environment when there's a COVID impact or when retailers are closed. And so we're waiting for - as time goes by, you get a little bit more prudence on what's actually happening from a consumer trend. And while consumption is positive, it was just going to have to start at a lower baseline because of some of the retailers being closed and some of the consumption and demand trends. So, I guess, my answer would be, we look at it every quarter. We didn't make a big adjustment last quarter because we didn't have the visibility into the baseline like we do now.
Matt Farrell:
Yes. As far as the category itself, we've made a lot of investments in categories we thought there could be a tailwind. And so if you go back and we say we bought gummy vitamins in 2012 because we thought there would be a transition from capsules to gummies over time. And that's proved to be true, and we obviously benefited from what's happened this past year. And we bought WATERPIK. It was obviously a device, but we believed that gum health was going to become more important to consumers over time. And I think that's proven to be true. So we think there's a lot of opportunity there going forward. When it comes to FLAWLESS, FLAWLESS is hair removal using a device. And there's historically been a stigma attached with using devices - women using devices to remove facial hair, both face and brows. We thought that was going to pass over time. And we think that the COVID has - because spas and salons being closed, has helped the business because people have discovered the at-home solution. So as far as how that's going to work out, that's going to work well for both the seller and the buyer, Church & Dwight, as far as the multiple ultimately that we will have paid for it. But our criteria hasn't changed, and all of those investments meet the same criteria and be the number one brand, you've got to be able to grow, got to be a high gross margin, asset-light and either have a competitive advantage.
Mark Astrachan:
Thank you.
Matt Farrell:
Okay.
Operator:
Thank you. And I'm not showing any further questions in the queue. I would like to turn the call back to Mr. Farrell for his final remarks.
Matt Farrell:
Yes. Hey, thanks, everybody, for joining us today, and we're looking forward to February, when we tell you about our 2021 plans. So thank you.
Operator:
Thank you, ladies and gentlemen, for participating in today's conference. You may now disconnect. Have a wonderful day.
Operator:
Good morning, ladies and gentlemen and welcome to the Church & Dwight Second Quarter 2020 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company’s management may make forward-looking statements regarding among other things the company’s financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in detail in the company’s SEC filings. I would now like to introduce your host for today’s call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matt Farrell:
Good morning, everyone. Thanks for joining us today. I’ll begin with a discussion of the impact of COVID-19, followed by a review of the Q2. Now, I’ll turn the call over to Rick Dierker, our CFO and when Rick is finished we’ll open the call up for questions. I'd like to give you a sense for how Church & Dwight has reacted to the pandemic. The virus disrupted just about everything. Consumer behavior, retailer operations, our supply chain and how we work. We pivoted every aspect of our business to meet the new challenges. Initially, we had a daily huddle at 8:00 a.m. seven days a week to address employee safety, production levels, co-packer operations and shipment and patterns. Today, we meet five days a week. We increased our communications with retailers and changed our marketing messages. We moved people to focus on the online class of trade to create and upload new content. To speed up our reaction time, we created new data feeds of POS data and retailer in stock levels. We added more co-packers to our supply chain network. We conduct weekly surveys of our consumers. And all of our efforts are paying off. The agility and resilience of the Church & Dwight team shows up in our results. Our priorities continue to be employee safety, meeting the needs of consumers and retailers, helping the communities where we live and ensuring the strength of our brands. Our plant, warehouse and laboratory employees have done an exceptional job in keeping safe, which has contributed to our ability to operate our supply chain. The rest of our employees are working remotely and doing a super job running the company. We have been supporting our communities through monetary and product donations, including the contribution of personal protective equipment. In June, we began producing hand sanitizer in our U.K. plant for both donations and employee usage. With respect to consumers and retailers, we are taking steps to increase both short and long-term manufacturing capacity, and we continue to work closely with suppliers and retail partners to keep pace with increased demand. A good example is our installation in Q2 of a new liquid laundry line in our New York plant, which was quite a feat given the obstacles presented by COVID. And as I mentioned before, we've added more co-packers to ensure steady supply for other categories. Now let's talk about the results. Q2 was an exceptional quarter. Reported sales growth was 10.6%. Gross margin expanded by 220 basis points, and adjusted earnings per share was $0.77. The revenue, gross margin, earnings and operating cash flow were all significantly higher than Q2 last year, driven by the increase -- by a significant increase in demand for many of our products. Organic sales grew 8.4%, driven by higher consumption, restocking of retailer inventories and lower couponing. Our exceptional first half is a testament to the diverse set of categories that we compete in and the strength of our brands. Regarding e-commerce, even more consumers have moved online. Our online sales increased by 75% in Q2, as all retailer.coms have grown. We began the year targeting 9% online sales. In Q1, 10% of our sales were online. In Q2, it was 13%, and we expect second half online sales to be equally strong. We continue to conduct research on the purchasing habits of U.S. consumers. Of the categories that we are following, there is continued consumer worry about the ability to leave the house and concern that stores and websites will run out. Consumers report that they are consolidating shopping trips and continue to stockpile to ensure that they have enough product for a couple of weeks at a time. Similar to last quarter, I now want to talk about consumption and shipments. Year-to-date shipment and consumption patterns are back in balance for our brands in the 15 categories that we compete. We do have some additional opportunities in gummy vitamins and ARM & HAMMER baking soda as shipments are still well behind consumption. In Q2, we saw a double-digit consumption growth in gummy vitamins, women's hair removal, cleaners and baking soda. On the other hand, restrictions on consumer mobility drove double-digit consumption declines for WATERPIK, TROJAN condoms and BATISTE shampoo. People are just not socializing due to government restrictions under mobility, which has a big effect on some personal care categories. July consumption for the U.S. business is tracking to be over 10%, led by our gummy vitamin brands, OXICLEAN additives and baking. One-third of our July consumption growth is attributed to our gummy business. In July, and I think this is important, only two of our 15 brands, and that would be BATISTE and TROJAN, showed negative consumption. In contrast, in the month of May, eight of our 15 key product lines showed negative consumption. So consumption is trending positively. Now shipments. July shipments for the U.S. business are tracking to be up high single-digits. Shipments of gummy vitamins, OXICLEAN additives, baking soda and WATERPIK are all up double-digit in July. Our gummy vitamins have been on fire. Consumption for May, June and July has been averaging up over 40%. And there is an increased consumer focus on wellness, and it is likely that we will reach a permanently higher level of consumption. We are looking at third parties to supplement our existing capacity right now. You may recall that we announced our exit from private label early in Q1, and that turned out to be a timely decision because it helped free up capacity for our brands. Regarding our laundry and litter businesses, consumption is recovering. You will recall that there was massive pantry loading in laundry and litter in the month of March. The laundry pantry loading appears to be absorbed as our consumption improved from being down, low single-digits in the quarter to up approximately 10% in July year-over-year. Similarly, ARM & HAMMER litter improved from negative consumption in Q2 to up approximately 5% in July. So our two big categories are recovering nicely. In the water flosser category, WATERPIK is starting to recover from the steep decline in April, when consumption was down 55%. Q2 consumption was down significantly due to retailer closures, deprioritization of water flossers by some retailers and closure of dental offices. Remember that dental professionals are an important source of water flosser recommendations, which influences first-time buyers. The most recent surveys indicate that 95% of dental offices are now open, although most are at a reduced capacity. The good news is, monthly consumption of WATERPIK -- water flossers is now positive. Although, our lunch 'n learn activity continues to be significantly curtailed, we intend to address this with incremental advertising in the second half. The FLAWLESS brand has had strong consumption growth in May, June and July, due to reduced consumer access to salons. The launch of our new full-body device, NU RAZOR, was perfectly timed. FLAWLESS is one of our brands that could benefit from the at-home grooming trend, and we tend to strongly support FLAWLESS with advertising in the second half. Now private label. Private label shares is something we track closely. As you know, our exposure to private label is limited to five categories, and the private label shares were generally unchanged in Q2, and it was also true in Q1. Because of the virus, consumer trends are emerging, which affect our business, including a focus on cleaning, personal wellness and new grooming routines. These consumer trends may endure over the long term, and if they do, we believe we are well positioned. Now, international. Our international business came through with slightly positive organic growth in the quarter, driven by strong growth in our GMG business, that stands for Global Markets Group. In particular, China and Asia Pacific turned in a remarkably strong performance in the second quarter. And in July, our GMG business is off to a strong start. And we're seeing strong POS recovery in Canada and Europe as well is starting to recover. Our Specialty Products business has had three straight quarters of organic growth, and we expect continued organic growth for our Specialty Products in the second half. Now turning to new products. Innovative new products will continue to attract consumers, even in this economy. In Q2, we launched a new ARM & HAMMER laundry detergent called CLEAN & SIMPLE, which has only six ingredients plus water and this compares to 15 to 30 ingredients for the typical liquid detergent, and has the cleaning power comparable to our best-selling consumer favorite, which is ARM & HAMMER with OXICLEAN. However, because of retailer stocking issues in the second quarter, we eliminated advertising, trade and couponing support that we had planned, and we’ve pushed it to the second half. We're excited to report today that we have another big product launch this year. The second launch is in the Clumping Litter category. This month we began shipping AbsorbX, which is a revolutionary new ARM & HAMMER lightweight litter made from desert dry materials. It absorbs wetness in seconds to trap and seal orders fast. AbsorbX is 15% lighter than our existing lightweight, and it's 55% lighter than our regular Clumping Litter. We have a significant amount of advertising, trade and couponing plan for the second half to get behind this exciting new launch. And by the way, here's a fun fact, our friends at Clorox just posted to their website a new litter variant called Ultra Absorb. And we'll take that as a complement. Imitation is the greatest form of flattery. Now let's turn to the outlook. We had an exceptional first half, and we were running well ahead of our original full year EPS outlook. We reinstated our EPS outlook with 13% growth, which is far above our evergreen target of 8% annual EPS growth. As in prior years, when we find ourselves in this position, we use the opportunity to invest in our future, which we intend to do in the second half. And you may recall that just last year, we had had this exact same opportunity to invest, and our EPS was down 4% in Q4 2019 as a result. This year, we just got to a similar point much earlier. Rick will provide some details on those investments when I turn the call over to Rick. It's important to note that we continue to take the long view in running Church & Dwight. Now in conclusion, there are lots of reasons to have confidence in Church & Dwight. The great thing about our company is we are positioned to do well in both good and bad economic times. The categories in which we play are largely essential to consumers. We have a balance of value and premium products. Our power brands are number one and number two in their categories, and we have low exposure to private label. We're coming off one of the best first half we've ever had and are entering this downturn in a position of strength and with a strong balance sheet. And with a strong balance sheet, we continue to be open to acquire in a TSR accretive businesses. And finally, we have the resources, common sense and the ambition to ensure that our brands perform well in the future. And next up is Rick to give you details on the second quarter.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We'll start with EPS. Second quarter adjusted EPS, which excludes an acquisition-related earn-out adjustment, grew 35% to $0.77 compared to $0.57 in 2019. The EPS increase was largely driven by higher sales due to continued high consumer demand for our products and higher gross margins. As we discussed in previous calls, the quarterly earn-out adjustment will continue until the conclusion of the earnout period. Reported revenue was up 10.6%, reflecting a significant increase in consumer demand for our products due to COVID. Organic sales were up 8.4%, driven by a volume increase of 4.9% and positive product mix and pricing of 3. 5%. Organic sales growth was driven by higher consumption, lower couponing and recovery of retailer and stock levels. Now let's review the segments. First, Consumer Domestic. Organic sales increased by 10.7% due to higher volume and positive price mix. We typically try to break down the organic growth for you. 6% is consumption growth, reflecting strong, tracked and untracked in e-commerce growth, 1% from lower couponing, and then approximately 3.5% from improving retail and stock levels. Overall, growth was led by ARM & HAMMER liquid laundry detergent, VITAFUSION and L’IL CRITTERS gummy vitamins, ARM & HAMMER clumping cat litter and baking soda and OXICLEAN stain fighters. Consumer International delivered 0.6% organic growth due to positive price and product mix offset by lower volume. Growth was driven by BATISTE dry shampoo, FEMFRESH feminine hygiene portfolio and ARM & HAMMER liquid laundry detergents in the Global Markets Group business, partially offset by Europe and Mexico, domestic market declines. Of note, Asia Pacific had strong performance in the quarter. For our SPD business, organic sales increased 3% due to higher volume, offset by lower pricing. And demand for our products continues to grow in the poultry industry. Turning now to gross margin. Our second quarter gross margin was 46.8%, a 220 basis point increase from a year ago due to a reduction in trade, couponing and improved productivity. In terms of the gross margin bridge versus year ago, positive price volume and mix contributed 220 basis points. Productivity added 140 basis points, offset by higher manufacturing costs of 110 basis points was driven by 110 basis points related to COVID supply chain costs and then improved commodity costs were offset by higher manufacturing costs. Finally, a drag of 20 basis points from the prior year policy accounting impact and a 10 basis point drag from FX is how we get to 220 up for the quarter. Moving now to marketing. Marketing was down $6.8 million year-over-year. Marketing expense as a percentage of net sales decreased to 180 basis points to 10.2%. Due to retailer out of stocks, marketing spend was significantly reduced and shifted to the back half to support new products. For SG&A, Q2 adjusted SG&A increased 30 basis points year-over-year, primarily due to higher incentive comp, intangible costs related to acquisitions and investments in R&D. And for net operating profit, the adjusted operating margin for the quarter was 21.5%. Other expense all-in was $14.7 million, a slight decline due to lower interest expense resulting from lower interest rates. And for income tax, our effective rate for the quarter was 19.6% compared to 18.7% in 2019, an increase of 90 basis points, primarily driven by lower stock option exercises. And now turning to cash. For the first six months of 2020, cash from operating activities increased 70% to $599 million due to higher cash earnings and a decrease in working capital. This includes deferring an $81 million income tax payment in line with the CARES Act. Within the quarter, we fully repaid the revolving credit line that was accessed in Q1 during the early days of COVID. As of June 30th, cash on hand was $452 million. Our full year CapEx plan has gone from $80 million to $100 million as we begin to expand manufacturing and distribution capacity, primarily focused on laundry, litter and vitamins. And now turning to the outlook. Company is now reinstating the 2020 outlook, given we have half the year behind us and strong sales growth in July. However, due to quarterly volatility in retailer orders and consumer consumption, we will only provide a full year outlook. We now expect approximately 9% to 10% full year 2020 sales growth and approximately 7% to 8% organic sales growth. Adjusted EPS growth is expected to be 13% above the high end of our original 7% to 9% outlook. This implies a front-end loaded year and flat EPS in the second half as the company has shifted promotional and advertising dollars from the first half to the second half in support of new products. Turning to gross margin. The first half gross margin expanded 150 basis points. We expect that second half will contract by a similar amount. Half of it is simply the year-over-year impact of acquisition accounting. The balance reflects incremental COVID costs as well as WATERPIK tariffs, new product support that Matt mentioned, incremental manufacturing and distribution capacity investments. And so net, that means we'll be slightly below our original full year margin outlook. As you heard from Matt, we intend to make incremental investments in the back half of 2020. Some examples here include a new third-party logistics provider, outside storage to handle surge inventories, preliminary engineering on capacity decisions. VMS outsourcing costs, as well as other investments around automation, consumer research and analytics. Lastly, consistent with how we've been managing throughout the crisis, our outlook may continue to adapt, and we may continue to defer trade couponing and advertising even into next year, depending on consumption, the resurgence of COVID-19 or supply constraints. And with that, Matt and I would be happy to take any questions.
Operator:
Thank you. [Operator Instructions] Our first question comes from Bill Chapell with SunTrust. Your line is open.
Bill Chapell:
Thanks. Good morning. Congratulations.
Matt Farrell:
Hey. Thanks, Bill.
Bill Chapell:
I guess, first, just on those last kind of commentary, Rick, the way you accrue for advertising and marketing means that even though you've, kind of, postpone stuff from first half to second half, it doesn't really – didn't really affect the quarterly accrual. Is that correct? And then I guess, if you make the decision to push it to next year, would that then create a reversal or something as we look to model for the back half?
Rick Dierker:
And let me try to simplify it, Bill. The advertising matches when we spend the money, right? It matches -- when we're trying to launch the product. So spend in the Q1 and Q2 for the -- for new product launches was actually deferred. So we didn't spend it. We said consumption was so strong. So in Q3 and Q4, that spending for the litter and laundry innovations that Matt went through will be spent. And so it's just – actually, the dollars will go out in Q3 and Q4.
Bill Chappell:
Got it. And then just from -- I understand you're not seeing much pressure from trade down to private label, do you think you're seeing a whole lot of benefit from consumers trading down to your value part of your portfolio, or is it really just things are hitting so well and the premium side is hitting so well, it's not really affect -- and it's tough to tell at this point?
Matt Farrell:
Yes Bill, it's Matt. It's hard to tell right now because, as you know, those $600 weekly checks have been helping quite a bit. So as far as disposable income goes, so that's been propping up consumers. It could be more likely that to happen in the second half. But when you talk about shares, I mean, ARM & HAMMER liquid laundry was up 80 bps in the quarter to 13.9%. But I think it's too early to make a lot of judgments about share movements, particularly looking at the second quarter because you had a few months there where you had the shelves wiped out. And depending on whether or not that you had product on shelf, dictate whether or not consumer picked up your product. So I think the important thing to think about is that, retailer in-stock levels have normalized. And so now that you have normalized in-stock levels, you can expect promotional activity to start normalizing as well because that was all eliminated from the second quarter.
Bill Chappell:
Got it. So you are seeing promotional levels kind of normalize in July?
Matt Farrell:
No, I am saying, we expect it to happen in second half.
Bill Chappell:
Okay. Great. Thanks so much.
Operator:
Thank you. Our next question comes from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh:
Good morning and thanks for taking my question. Also congrats on a great quarter.
Matt Farrell:
Thanks. It’s a pleasure.
Rupesh Parikh:
So I guess to start off, first on FLAWLESS, at least during our check, we definitely saw out of stocks on FLAWLESS at some of the retailers. So just curious where you are from an out-of-stock perspective? And then as you look at FLAWLESS, obviously, it's now been a few quarters since you bought the asset. Would you say, it's now back on track as you guys are really envisioned when you made the acquisition?
Matt Farrell:
Yes. Well, if you measure back on track by -- how sales look in Q2 year-over-year, we were actually up. So in spite of the fact that you had all these store closures, the people buying product online has helped us significantly.
Rick Dierker:
Yes. And Rupesh, this is Rick. Just to the context. Remember, FLAWLESS was down about 20% in Q1. It's positive in Q2, which is great. Out of stocks are exactly right, when you have strong consumption like we've seen, above and beyond what we expected and we have out of stocks, and we're in the high 80s, -- mid to high 80s at retail when you do the blended average, and we expect that to improve by the end of August.
Rupesh Parikh:
Okay. Great. And then I guess one more question. So as you look at some of the trends that you're seeing related to COVID, obviously cleaning strong, vitamins are strong. Like are there new opportunities you guys see perception right down the road just related to some of the trends you're seeing right now, in your business and from a consumer perspective?
Matt Farrell:
Well, gummy's is an obvious one. To the extent that new product launches and gummies, I think, will be well received not only this year, but next year. I think cleaners, is, just probably an area we have an opportunity to expand. We're going to expand opportunity to expand. We're going to expand capacity there. We can improve our claims. So antibacterial claims, which we haven't had a lot of those on our products. We can now introduce. That takes a little bit of time to do that because you have to get it registered with the appropriate government agencies. But that's one that could help us, and that would be for OXICLEAN as well as Kaboom Cleaners and a few others.
Rupesh Parikh:
Okay. Great. Thank you.
Matt Farrell:
Okay. Operator
Nik Modi:
Yeah. Good morning everyone. I was …
Matt Farrell:
Hi Nik.
Nik Modi:
…hey, I was hoping you can just opine on direct-to-consumer, not necessarily going through, third party but obviously, the shift online is going to be permanent. A lot of new consumers coming online some of the older demographic, how do you think about philosophically, third-party e-commerce versus direct-to-consumer? And I know it's a very expensive proposition, but it seems like this is something that might need to be done broadly across the consumer space. So, I just wanted to get your thoughts around that. And how you think about that from a kind of build in-house or from a kind of build in-house or from a kind of build in-house or potentially do it through M&A? Thanks.
Matt Farrell:
Yeah. Hi. Direct-to-consumer is a difficult path for any one particular brand to follow. Generally, to be successful there, I think you really have to have a great deal of uniqueness. And oftentimes, a high ring, in order to afford a direct-to-consumer website. So consequently, it would appear that the larger -- the dedicated retailer.coms, whether it's Amazon or walmart.com, commscope.com. That seems to be the destination for most brands, unless there is some uniqueness that can justify direct-to-consumer.
Nik Modi:
Got it. And then, just from an innovation standpoint, obviously, you're talking about some new products hitting the shelves. How are resets looking? I mean, is this -- are you going to -- are your biggest retailers actually going to reset on time, in the fall, or is this something that's going to be a little bit off time?
Matt Farrell:
Yeah. With some resets, we're delayed. There was a lot of disruption in the second quarter, just because rather than reset the shelves, the retailers directed the store personnel, just to get product on the shelves. So you saw some of that, the shelves. So you saw some of that, particularly in the laundry category, but I do think it's all going to catch up by the end of the third quarter.
Nik Modi:
Great. I pass it on. Thank a lot guys. Operator
Kevin Grundy:
Great. Thanks. Good morning guys. Congrats on the strong results, and I hope you're both doing well. Matt, if I'd like to pick up on the prior question, just on some of the big trends we're seeing, but hopefully sort of tied into your longer-term thinking and implications for the company's top line growth relative to the 3% that you've targeted for a very long-time. So the focus on cleaning and health and wellness and retailer focus on core SKUs. So fabric care, baking soda, vitamins, all should be structurally higher demand. And it seems like this will have a longer tail to it. Things probably go from bad to worse than half for TROJAN. But it seems like, church should be a net beneficiary when you go to the portfolio in total, you should see higher demand. So how are you thinking about category demand longer-term as the organization is making decisions with respect to capacity and investment and potential implications relative to your longer-term outlook of 3% top line growth? And then I have a follow-up.
Matt Farrell:
Well, we won't be quoting any numbers today, Kevin. But you've heard us say that we're looking to expand capacity for laundry and litter, and we're trying to debottleneck our plants for baking soda. And we've stood up some – a whole bunch of co-packers to help us on the cleaning side. So you're right. When you look at this year, you see categories that are down double-digits like Dry Shampoo, WATERPIK, water flossers and condoms. But at some point, those are going to come back, right? And – but we see vitamins is going to be at – expected that to be a permanently higher plateau. I think the longer behavior goes on – the behavior goes on the more likely it gets embedded in the consumer. So it would suggest that vitamins would be higher going forward. The cleaners would be higher going forward. That's just not as big a business for us, but it's a place we're going to invest now because we can see the opportunity with the anti back claims Baking Soda, baking soda, since people have at home have – it's been rediscovered. In fact, we're up double-digits in baking soda month-after-month. We got to debottleneck our plants. That could also be a permanently high consumption level. So it's kind of a rollercoaster year depending on what category you're looking at. But the best case would be all these categories normalize. And then we got a handful of categories that are permanently higher consumption level, which bodes well for the long-term outlook for the company.
Kevin Grundy:
Got it. That makes sense. And if I could just squeeze in one follow-up. Matt, I wanted to ask you about the market share opportunity in the laundry category because I’ve been a bit puzzled by one of your key competitors' strategy, not referring to the one in Cincinnati and their willingness to see market share almost across the portfolio seemingly with the exception of its most premium brand. So while I wouldn't expect you to comment on any competitor strategy, laundry or otherwise, perhaps talk about the market share opportunity both in the value end and mid-tier of the U.S. laundry category. And then your expectations here, do we see any sort of change in posture? What do you guys have in your guidance with respect to any significant ramp in trade spending in that category perhaps in the back half of the year?
Matt Farrell:
Well, laundry is our biggest category, and we've got great brands, and we like our prospects going forward. So we have ARM & HAMMER, we have OXICLEAN. You know we're exiting OXICLEAN, so we announced that earlier this year. XTRA, XTRA has over time, slowly been taking share from one those other competitors that you mentioned. And although share is down for XTRA, we expected it to be down because we exited drug earlier this year. You may recall, we announced that. But going forward, we think that we're in a great place. We think we have a stronger brand. And we are the opening price point. We're deep value detergent. So we think going into this recession, we feel like we're well positioned. And ARM & HAMMER, I said this before, we have an unfair competitive advantage. ARM & HAMMER is a over $1 billion brand. It's an advertised value detergent. And that is not true for the other variants or the other brands in the value tier. So over time, we continue to win, and we also innovate. So you saw on our new innovation this year with ARM & HAMMER, CLEAN & SIMPLE. Simply fix. So the ARM & HAMMER, just sum take page out of Brita's book. Over the past year, the number of households that are buying ARM & HAMMER has increased about 3%. And so the brand gets stronger all the time. It's our biggest brand. So I think ARM & HAMMER detergent is in great shape. And I think Extra is well-positioned as the opening price point deep value, and particularly going into this recession, we think we're well-positioned long-term.
Kevin Grundy :
Excellent. Thanks, Matt. Good luck, guys.
Matt Farrell :
Okay. Thanks, Kevin.
Operator:
Thank you. Our next question comes from Lauren Lieberman with Barclays. Your line is open.
Lauren Lieberman :
Great. Thanks. Good morning.
Matt Farrell :
Hey, Lauren.
Lauren Lieberman :
I was hoping, I guess. Thank you. Two things. One was just a follow-up on the discretionary we talked a bit about the promotional environment. But I guess, without talking about competitors, I'm just curious why, like why do we think the promotional environment ticks back up? Is it big brand driven? Is it retailer driven? So just curious on why that's the right assumption looking ahead? And then the second thing was just the -- I got a little bit confused honestly when you were talking at the beginning about shipments versus consumption and that year-to-date, I think, you said we're now in balance. But then said for baking soda and vitamins, you were still running behind. So just to clarify, that means there is other categories that are running ahead, and that's what the total company comes out even and if that's the case, which of those categories? Thanks.
Matt Farrell :
Yes. It wasn't really an aggregate. We said, category by category, if you look at shipments and consumption, they seem to be tracking each other. We just said it for a couple of them, there's still more demand than we can fill. That's all. So we can sell every case of gummies that we can make, and it's the same is true for baking soda. That's sort of what I meant.
Lauren Lieberman :
Okay, great. And then with promotional? Yes.
Rick Dierker :
Promotional….
Matt Farrell :
Yes. As for promotion environment, if you just look at what happened in Q2 is like everybody just eliminated their promotions and coupons. Look at the laundry category, last year, it was around 36%, and it's sold on deal. And then in Q2 this year, it's 19%. And similarly, if you look at litter, the last year was 20% and this year's second quarter was 12%. So just this huge declines in the amount sold on deal. Because you didn't have to, right? If you had all this pantry loading that was going on. Difficulty in restocking shelves. So it just made no sense and it wasn’t just the brands so the retailers saw that as well. So now as you kind of look ahead with -- so sort of, reverse is true. So you have those categories or in stocks are back up into the high 90s. If you looked in Q2, they were in the 80s. So once you get to high 90s, you said, okay, things are back in stock. And then we say, okay, people going to start competing on the same basis as they did pre-COVID. And I think a simple way to think about it is you got 11% unemployment. And if -- who knows what's going to happen with this is going to be another wave of stimulus will be $600, $400, $200, when will that hit? And so I think the second half dynamics will be different than the first half. So we have to wait and see, and see if things do return to normal levels. But it would seem that the fundamentals that you need to have in place would be there. I got high unemployment if you don't have a stimulus package. You don't have panic buying, your in stocks are back. So that's why I'm saying, hey, there could be an expectation for the second half.
Lauren Lieberman:
Okay. That’s great. Thanks very much.
Matt Farrell:
Okay.
Operator:
Our next question comes from Steve Powers with Deutsche Bank. Your line is open.
Steve Powers:
Thanks. Sort of, I guess, sort of on that same promotional topic, just on the balance of back half investment, it just – it feels like a lot is going above the line into couponing and trade as you've been talking about. And then with some of the other capabilities investments that you mentioned, Rick upfront, I think that implies higher SG&A also. But maybe you could just tease that out for me. And I guess the net of that is how much is left for pure A&P investment? And do you expect the A&P line to finish in that 11.5%, 12% kind of sweet spot range, or are we going to slip below that this year in favor of the other investments?
Rick Dierker:
Yes. Thanks Steve, it's Rick. I'll take the investment question. Largely, it's a broad-based investment and it's hitting a couple of different lines in the P&L, but Matt's comment was right. We're back to – our assumption is normal trade and couponing levels. The shift in the first half is really just around new products. So the trade and couponing to support new products, those two launches that we talked about. We'll have incremental investments around capacity. I'll walk through those examples. That hits largely margin as an example. We did mention in my comments that we have some tariffs for WATERPIK that got reinstated. That will hit margin. Some of the investments will hit SG&A, like the R&D or IT investments, analytics. If I'm thinking about marketing for the full year, then you add the 11.5% to 12% range is still a sweet spot for us, but wouldn't really go into any more detail than that.
Matt Farrell:
Yes. Just to add to that, Steve. We – for marketing, remember we have those two big launches, CLEAN & SIMPLE, a lot of support moved to the second half. And then we've got the ABSORBx, really cool new cat litter. And then remember, lunch and learns, where we can't really do those at the -- at dental offices. So we're going to be ramping up the advertising for WATERPIK. And FLAWLESS is a young brand as well, so we're building equity. Heard us say that we're up year-over-year in Q2. So we don't put some money behind FLAWLESS as well. So we've got good destinations for the dough in the second half.
Steve Powers:
Okay. All right, great. And if I could on international, I think that segment had a pretty wild up and down quarter. So could you just – I guess, from where we are now, July forward, just give us a little bit more on the latest outlook there and how much of the volatility you think is behind you? And now more of a steady state, or are you still poised – still brace for more volatility as we go into the balance of the year?
Matt Farrell:
Yes. No, you're right. The second quarter was wicked for international. The GMG business, which is our business where we ship product to over 80 countries did extremely well. But our country has really suffered. But we do think that Q2 is likely the bottom of the cycle. We should start to see improvement in the improvement in the improvement in the global markets as the lockdowns start to ease up. Asia should stay solid, and that was surprisingly strong in the second quarter. And we expect Europe, which had steep double-digit declines in Q2. It's got creamed. We expect that to be more low single-digit declines in Q2. And our July performance, by the way, is in line with what I just said. So we had that 0.6% organic growth for international for Q2. So we would expect that the organic will improve sequentially from here in Q3 and then in Q4.
Steve Powers:
Okay. Perfect. Thank you.
Matt Farrell:
Okay.
Operator:
Thank you. Our next question comes from Olivia Tong with Bank of America. Your line is open.
Olivia Tong:
Thank you. Just wanted to talk a little bit more about your expectations in the second half, given that July strength was pretty impressive. So can you just talk a little bit about what you think is restocking versus continued demand a little bit? You gave some numbers there. On your -- on the second half, like what's your base case assumption? Because your estimate seems to suggest a big consumptions could potentially accelerate from here. If you've mostly caught up to demand and you're going to the quarter pretty clean from that perspective. And I look at it, just compared to other competitors who have their full year guide. Yours is for organic sales that really isn't looking for much deceleration relative to your first half versus some of your peers? Thanks.
Matt Farrell:
Well, we saw -- July consumption, as I said, for the U.S. business was over 10%. And if you think to what was the organic growth in the second quarter for the U.S., it was 10% plus. So, okay, that's somewhat consistent with what we saw in the second quarter. Remember, the elements of that 10% in the second quarter were largely -- well, three pieces. One was the restocking and some was consumption and some was the lower couponing. You're making the assumption that included in that 10% is restocking. There's less of that in July than there was in the second quarter.
Rick Dierker:
Just to add to that, Olivia, it's Rick is you said in the second quarter, 6% was consumption. One was couponing and 3.5% was shipments. Matt said in his comments, shipments and consumption are pretty in balance year-to-date. So that would imply that very little incremental shipments for retailers above and beyond what their in-stock levels are is happening from a July go-forward basis. So it's all consumption.
Olivia Tong:
Right. Maybe I can clarify that a little bit. So you guys had domestic in...
Rick Dierker:
You're looking for a bigger number, right, Andrea?
Olivia Tong:
No, well, you said domestic consumption plus 6, right? And then you're looking for full year organic
Rick Dierker:
Sorry Olivia.
Olivia Tong:
…7 to 8. So I'm just trying to understand relative to the consumption that you saw in July, the organic sales is for a little bit better than that. So I'm just kind of trying to understand what your underlying thought is in terms of...
Rick Dierker:
Well, our implied back half, if you take the midpoint, the implied back half for organic is around 6%. So we feel like that's really strong. We're not going to get into the quarters per se because we said all the volatility and variability is difficult to parse out quarters. We're just trying to give you a sense, more so than most people do for the early trends in the quarter, for Q3, and that's what we're quoting in July. Not really going to get into the cadence or sequence of each quarter on organic growth or what we think. But in general, the back half is still strong, because consumption is still strong.
Matt Farrell:
Yes. Yes. Olivia, we had a better handle on that, we probably would have called Q3, but we don't. We're not really -- there's still a lot of moving parts, but we thought seven months into the year, we thought we had – we could comfortably call what we think the full year is going to be.
Olivia Tong:
Thanks. That's helpful. And then just, if I could pivot to e-commerce. Could you talk about your penetration in commerce? And obviously, you've learned a lot in the last few months, how that's influencing your growth strategy on e-comm from here?
Matt Farrell:
Well, people that didn’t buy online are now discovering online. So we’ve had a big pickup and we think we’ve benefited from all the work we’ve done over the past couple of year to put ourselves online. The web pages, the creative content, the storytelling, et cetera. FLAWLESS certainly benefited from online, since solons were closed and people move there and discovered FLAWLESS. WATERPIK also benefited as well. The WATERPIK crush because of bricks and mortar, people who were buying water flossers were not going to brick-and-mortar and we're turning to online. But I think longer term, because this has been such a focus for the company. We're going to – we benefited greatly. We think that the second half will be at least 13%, online sales percentage of our total sales or higher. So I just -- I think it’s a credit to our marketing and sales organization to where we are, and we're positioned to -- as people move to this class of trade. We don't expect to lose any sales. In fact, we may pick up more.
Olivia Tong:
Thanks very much.
Operator:
Thank you. Our next question goes from Joe Altobello with Raymond James. Your line is open.
Joe Altobello:
Thanks. Hey, guys. Good morning. Just want to go back to your answer to Steve's question regarding the slowdown internationally relative to the U.S. And, Matt, it seems like you kind of alluded to the difference being consumer -- the difference in consumer mobility and lockdowns, international markets. But I'm curious, is that it, or is there some difference in the nature of the categories or your distribution channels in some of these markets as well that's causing that or cause that?
Matt Farrell:
Yes. Well, you got to look at what the products we're talking about that international is selling. So international doesn't have the gummy vitamin business that we've got, doesn't have the baking soda business that we have. So if you look at the categories where we had big, big consumption, in the second quarter, you won't find them in international. So I think that's one of the big differences between the U.S. and the international results right now.
Q – Joe Altobello:
Got it. Okay. And then, secondly, curious on the M&A environment. You mentioned that you guys are very much in the market for acquisitions. How has COVID impacted? The number of sellers, the willingness of sellers, the multiples you're seeing out there?
Matt Farrell:
Yes. It's a good question. I've been with this company since 2006, and there's been good times and bad times over that period. Joe, there's always something for sale. So the -- even now. So I don't expect that there'll be much of a slowdown in the number of opportunities. And just remind everybody, we're pretty fussy about what we buy. We drive to buy as you know this, the number one or number two brands. But, yes, I couldn't really comment on multiples at this point. I think people always have a big multiples in their heads when they're selling businesses.
Rick Dierker:
Yeah. The good news, Joe, is our balance sheet. It's just pristine, right? We're going to be less than 1.5 times lever debt-to-EBITDA at the end of the year. And if you look at the net debt, we're just generating so much cash we're going to be closer to 1.1 times net debt to EBITDA.
Matt Farrell:
Yes, that's good point.
Joe Altobello:
Got it. Okay. Thank you guys. Appreciate it.
Matt Farrell:
Okay, Joe.
Operator:
Thank you. Our last question comes from Andrea Teixeira with JP Morgan. Your line is open.
Andrea Teixeira:
Thank you and good morning. So I'm hoping just to – if you can unpack the top to line drivers. And I think, Matt, you gave a bit of in this last commentary on obviously the vitamins? And then, Rick, if you can talk about the price/mix benefit for the balance of the year. And I know the bridge and engage like 220 basis points. But start with the vitamins, I think you said consumption up 40%, and you're now shipping to consumption. So I'm thinking July in that 10% that you quoted is probably in the U.S., it's probably about 300 to 400 basis points driven by vitamins. And then I understand from your commentary vitamins. And then I understand from your commentary about condoms like getting back that's becoming less negative. Is that how the way we should be thinking? And as you lap next year, I know, it will – I probably agree that, it's going to continue elevated, but that tailwind is going to go away. Is that the way we should be thinking like the 5%, 6% that included before for the balance of the year? And on the price/mix benefit of 220 basis points. So for the balance of the year, that bridge for the gross margin, that's going to either reverse to negative. Is that what you embed in your guide? Appreciate that. Sorry for that many questions.
Matt Farrell:
Yeah. I think there were half a dozen in there, Andrea. I think your first one with respect to growth. Yeah, I did mention earlier that we had over 10% growth in the U.S. in Q2, and we're seeing shipments similar in the month of July. And I did say that about a-third of that is vitamin business. And it would seem that, that would continue for the remainder of the year. The pieces of the 10, I think Rick called out – would you repeat that again, Rick?
Rick Dierker:
Yeah, for – it was 6% for consumption, it was 1% for lower couponing, and it was 3.5% or so for retailer and stock, retailer inventories going back up. And just to take a big step back, we also bridge typically from Nielsen. And Nielsen would have said, our consumption is 2.9%. So you can imply that it untracked channel growth of around 3%. That's how we get to 6% on track in e-commerce. So that's, again, just a reminder on that bridge.
Matt Farrell:
Yeah. So I did mention that with respect to consumption that only two of our 15 categories have negative consumption in the month of July, and those would be dry shampoo and condoms. That doesn't mean everything else is flying either. I'd mention that water flosser shipments were double-digit in the month of July. The consumption is only slightly positive for water flossers.
Rick Dierker:
And then in terms of gross margin, I think that's what your question is on price volume mix. In the quarter, we had positive 220 basis points. So for the first half, we've largely had positive 180 basis points for price volume mix. And in the second half, as you would expect because we’re getting to normal commercial levels, and we're supporting new products with coupon and trade. That number will decelerate. It will still be a positive contributor, but just not as much. So hopefully, that gives you a little bit of color.
Andrea Teixeira:
Appreciate that. Thank you.
Operator:
And there are no further questions in the queue. I'd like to turn the call back to Mr. Matt Farrell for any closing remarks.
Matt Farrell:
Okay. Well, hey, thanks, everybody for joining us this morning. We had a terrific first half, a great second quarter. And we do try to provide as much detail as we can to you and to investors, so they can get down to-date a view of where we are, and that's why we provide the July shipment and consumption debt as well as the consumption data for the quarter. And we'll do the same when we get to talk to you at the end of Q3, so.
Operator:
Ladies and gentlemen, that concludes today's conference call. Thank you for participating. You may now disconnect. Everyone, have a great day.
Operator:
Good morning ladies and gentlemen and welcome to the Church & Dwight First Quarter 2020 Earnings Conference call. [Operator Instructions] Before we begin, I have been asked to remind you that on this call the company’s management may make forward-looking statements regarding among other things the company’s financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in detail in the company’s SEC filings. I would now like to introduce your host for today’s call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight, please go ahead sir.
Matt Farrell:
Good morning everyone. Thanks for joining us today. I’ll begin with a discussion of the impact of COVID-19, followed by review of the Q1 results and then I’ll turn the call over to Rick Dierker, our CFO. And when Rick is finished, we’ll open the call up for questions. I’ll start by addressing the impact of COVID-19 on Church & Dwight. Our priorities right now are the health and safety of our employees, meeting the needs of consumers and retailers, helping the communities where we live and ensuring the strength of our brands. I want to recognize Church & Dwight employees around the world for their dedication to keep our company going during the pandemic. Church & Dwight has 4,800 employees and we are committed to each other’s safety. We have 3,000 people reporting to work every day who are keeping our plants and warehouses running. We are protecting our employees through temperature checking, working in pods, social distancing and frequent sanitization of work areas and we are sparing no expense to promote safety in our supply chain. We have another 1, 800 Church & Dwight’s who are working from home using Microsoft Teams. We had already invested in the tools to work remotely, so switching to work from home prove to be easy. We are learning how to be a virtual company. We are supporting our local communities with monetary and product donations to local food pantries and shelters, and donations of personal protective equipment and products to local hospitals, pet shelters and schools. And we are preparing to produce hand sanitizer at our UK plant for both internal use and for donations. With respect to consumers and retailers, we understand the need for our products now more than ever. We have taken steps to increase short-term manufacturing capacity and we are working closely with suppliers and retail partners to keep pace with increased demand in April. Okay, now let’s talk about the results. Q1 was an exceptional quarter, revenues, gross margin, earnings and operating cash flow all significantly exceeded our expectations. Our positive results were influenced in part by pantry loading in the month of March. Organic sales growth of 9.2% exceeded our outlook of 3%. Earnings per share of $0.83 exceeded our EPS outlook by $0.10. Reported sales growth was 11.5% and gross margin expanded in the quarter. Regarding e-commerce, more consumers moved online. In Q1, 10% of our consumer sales were online and we have seen growth in all retailer dotcoms. We expect to easily exceed our target of 9% online sales in 2020. Private label shares are always noteworthy. As you know, our exposure to private label is limited to five categories and private label shares were unchanged in Q1. Now to make sense out of March and April, let’s take a look at consumption, shipments and use-up rates. Our consumption grew 30% in March for our combined U.S. categories. For the month of April, the good news is that our combined U.S. consumption growth is still slightly positive. This includes both measured and non-measured channels. The brands with positive consumption in April included OxiClean additives, Vitafusion and L’il Critters, Gummy Vitamins, FLAWLESS, women’s grooming, ARM & HAMMER Unit Dose, ARM & HAMMER Baking Soda and Orajel oral analgesics. The brands with negative year-over-year consumption growth in April include First Response pregnancy kits, TROJAN, SPINBRUSH, BATISTE and WATERPIK and that’s consumption. Let’s look at shipments. Shipments in March were up significantly across most of our categories, largely due to the pantry loading. For the month of April, shipments are tracking to be up 8% led by laundry, litter and vitamins for our combined U.S. categories and continue at elevated levels as we replenish retailer stores and distribution centers. Now with the backdrop of strong shipments in both March and April, we have attempted to determine use-up rates. We’ve been conducting weekly surveys to ask consumers if they are using more now than a month ago regarding categories in which we compete. It’s not completely scientific, but here’s what we learned. In April, our consumer survey showed an elevated use-up rate for household products including laundry detergent, laundry additives and baking soda. So for example, 20% of our consumers say they are washing more, which is good news for the near-term health of our laundry brands and stain fighter brands. The exception for household products was Cat Litter, where there is no reported change in usage. Regarding personal care, our consumers reported elevated usage of vitamins, nasal sprays, and oral analgesics. Most other personal care categories such as dry shampoo, condoms, pregnancy kits, and toothbrushes do not report an elevated use up-rate. So to the extent that those categories experience higher shipments in March, it may take some time to work those off. In our water flosser category, WATERPIK consumption was down 55% in April due to retailer closures, deprioritization of water flossers by some retailers and closure of dental offices. As you know, dental offices are closed except for emergency procedures, so there are no water flosser recommendations by dental professionals, which are an important source of first time buyers. FLAWLESS could be a bright spot, with 10% year-over-year consumption growth in recent weeks in April. With the closure of salons, female consumers are focusing on what they can do at home and our marketing team has moved quickly to change our marketing messages. FLAWLESS is one of our brands that could benefit from the at-home grooming trend. The dramatic increase in the use of Zoom, Teams and FaceTime has contributed to the interest in FLAWLESS products, so that women can be camera ready. Now turning to investments, in the months ahead, we intend to invest in our business. Innovative new products will continue to attract consumers even in this economy. There is no pullback in R&D spending or in new product development. With respect to new product launches, many of our new products began shipping in Q1 prior to the COVID impact, although some retailer resets have been delayed due to the virus. And with respect to acquisitions, we are always open to acquiring TSR accretive businesses. We believe we are well positioned in an economic downturn given our balanced portfolio of value and premium brands and strong balance sheet. In times like these, it is natural to make comparisons to prior recessions for indications of how a company might perform now. In 2009 our organic growth was 4.2%. Today 37% of our products are considered value, which is similar to 2009 when 40% of our portfolio was value. We have 12 power brands today compared to eight in 2009, although two of those brands WATERPIK and FLAWLESS are more discretionary in times of recession. Our vitamin brands, which are Vitafusion and L’il Critters are in great demand due to consumer focused on health. And the equity of our flagship brand today ARM & HAMMER is much stronger, especially in the laundry and litter categories. Our international business is larger today with a more diverse portfolio and more opportunities to grow as evidenced by our 9% sales growth CAGR over the past four years. We are well balanced globally with more business in Asia Pacific and we are less dependent upon more mature markets. In fact, the international business delivers 70% organic growth in Q1 and weathered the initial impact of the Coronavirus in Asia. The 2020 economic downturn is not simply a more severe version of the 2009 recession. There are many differences that influenced the path-forward. We have social distancing, quarantining, government shutdown orders, retailer closures, the closure of dental offices and the decline of foot traffic and retailers. And there’s always the risk of supply chain interruptions and the potential resurgence of the virus later this year. Because of the virus, consumer trends are emerging which affect our business including the focus on cleaning, personal wellness, new grooming routines and a spike in buying online. These consumer trends may endure over the long-term and we are well positioned if they do. In conclusion, there are lots of reasons to have confidence in Church & Dwight. The great thing about our company is we are positioned to do well in both good economic times and in economic downturns. The categories in which we play are largely essential to consumers. We have a balance of value and premium products. Our power brands are number one or number two in their categories and we have a low exposure to private label. We are coming off one of our best years in 2019 and are entering this downturn in a position of strength and with the strong balance sheet. So finally we have the resources, the common sense and the ambition to ensure that our brands performed well in the months ahead. Next up is Rick to give you details on the first quarter.
Rick Dierker:
Thank you, Matt, and good morning, everybody. We’ll start with EPS. First quarter adjusted EPS, which excludes an earn-out adjustment and the gain on the sale of international brand grew 18.6% to $0.83, compared to $0.70 in 2019. The $0.83 was better than our $0.73 outlook, primarily due to higher volume associated with a significant increase in demand for many of our products in March, better gross margins and lower marketing. Also included in the $0.83 is a $0.01 drag from FX as the dollar strengthened with the global pandemic and a $0.02 drag from a higher tax rate. We did not have a currency impact assumed behind our Q1 guidance. As we discussed in previous calls, the quarterly earn-out adjustment will continue until the conclusion of the earn-out period. Reported revenue was up 11.5% reflecting a significant increase in consumer demand for our products due to COVID-19. Organic sales were up 9.2% more than tripling our Q1 outlook of approximately 3%. The organic sales beat was driven by our global consumer growth of 9.6%. We have taken several short-term actions to increase capacity, especially for laundry and litter due to overwhelming demand. We were able to fast forward a planned capacity expansion for laundry and we made the decision in Q1 to exit extra laundry detergent from the less profitable drug class of trade. And then hindsight the decisions to exit private label vitamins and reduce promotional activity for Oxi Laundry were the right ones at time like this so we can focus on our core products. Now let’s review the segments. First, Consumer Domestic. Organic sales increased by 10.2% due to higher volume and positive price mix. Growth was led by ARM & HAMMER liquid laundry detergent, VITAFUSION and L’IL CRITTERS gummy vitamins, OXICLEAN stain fighters, ARM & HAMMER clumping cat litter and baking soda, as well as BATISTE dry shampoo. One question we usually are asked is can we bridge our 10% growth for the domestic business back to Nielsen. For this quarter, we have the unusual circumstance of Nielsen and our organic growth are comparable when actually there are two large offsetting adjustments. We had 400 basis points of untracked channel growth largely due to the strong online sales Matt mentioned. So we would say consumption for the quarter was closer to 14%. Our organic growth, as I said, was 10%. So that means inventory at retail declined by 400 basis points as we couldn’t fill all the orders in March. One thing to keep in mind during this time is that while scanner data is usually a good barometer for us, the current pandemic has made online growth well exceed brick-and-mortar. With much of the online class of trade not measured in scanner data, Nielsen data is currently less of an indicator. For example, for the week ending 4/18, scanner data would indicate that we were down roughly 10% in consumption. While based on point of sale data across all channels that we have, which includes online retailers, our consumption was slightly positive. International delivered a strong quarter for 7.1% organic growth, also benefiting from pantry loading. Growth was driven by ARM & HAMMER cat litter, liquid laundry detergent in Canada in CURASH baby wipes and the FEMFRESH feminine hygiene in Australia, STERIMAR nasal spray in the UK, and BATISTE dry shampoo in Germany. For SPD business, organic sales increased 3.4%. Demand continues to grow in the poultry industry. On the other hand, there has been a reversal in the outlook for the dairy sector. Negative market impact from COVID-19 could result in lower milk demand and the negative impact on the dairy industry. Turning now to gross margin. Our first quarter gross margin was 45.7%, a 60 basis point increase from a year ago due to higher pricing and productivity, partially offset by higher manufacturing costs, COVID-related expenses and FX. The gross margin bridge for the quarter is plus 140 basis points for price/volume mix, plus 110 basis points for productivity, plus 10 basis points for acquisitions, less 180 basis points for higher manufacturing costs of which COVID costs make up 30 bps, less 10 bps for currency and then minus 10 bps for distribution costs. Commodities have moved significantly, especially oil. However, for other commodities like ethylene and resins such as HDPE, where they’ve moved down, it typically takes six months or longer for them to move in concert with oil. We entered 2020 about 60% hedged and no doubt commodities will be a tailwind, but unfortunately the COVID-related costs more than offset any commodity benefit. For example, in Q1, we were about $4 million of COVID costs and that was primarily for the month of April. Moving now to marketing. Marketing was down $1.7 million year-over-year. Marketing expense is a percentage of net sales decreased to 110 basis points to 8.3%. Q1 is typically our lowest quarter for marketing spend as new products have yet to be launched. We delayed March spending to the back half with consumption and in late Q1 and likely Q2 being primarily driven by demand related due to coronavirus and less by marketing activities. For SG&A, Q1 adjusted SG&A increased 40 basis points year-over-year primarily due to intangible amortization related to acquisitions. Net operating profit, adjusted operating margin for the quarter was 24%. This represents 130 basis point increase over Q1 2019. Other expense all-in was $15.2 million primarily driven by interest expense. And for income tax, our effective rate for the quarter was 23.2% compared to 21.9% in 2019, an increase of 130 basis points primarily driven by lower stock option exercises. This was a $0.02 year-over-year drag on EPS in Q1. And now to cash. For the first three months of 2020, cash from operating activities increased 71.5% to $237 million, were almost a $99 million increase from prior year due to the higher cash earnings and a lower increase in working capital. Our full year CapEx plan has gone from $90 million to $80 million largely due to delayed start dates. Pandemic has limited the access to plant locations and IT upgrades are being delayed. Our liquidity is strong. We strive to maintain our credit rating while expecting to be sub two times by the end of the year. As we’ve previously communicated, we’re experiencing a significant increase in consumer demand for many of our products, and thus, cash flow is stronger. Furthermore, during January and February, we proactively termed out our CP borrowings until the second and third quarters at favorable rates. Those actions eliminated the need for us to access the commercial paper market for the remainder of the year. Our current cash balances exceeded $1 billion as we drew $825 million from our revolver, given us ample flexibility. We’re confident in our liquidity, which is why we haven’t issued long-term debt even though the market is open for us. The great thing about revolver draw downs is that they are quickly repayable. Now turning to the outlook. The company previously issued its fiscal 2020 guidance on January 31, 2020, which did not include the impact of COVID-19, as you read in the release due to the rapidly evolving situation, the high degree of uncertainty relating to the impacts of the virus including consumer demand and global economy, the company is withdrawing its fiscal 2020 guidance. As of the second quarter, the company’s primary focus is ensuring the safety of our employees, sustain supply to retailers to keep pace with higher demand and maintaining the strength of our brands and that is really the extent to which we will comment on the outlook. Wrapping up, yesterday, the Board of Directors declared a regular quarterly cash dividend of $0.24 per share, a 5.5% increase versus a year ago as the company’s 477th regular consecutive quarterly dividend. And with that Matt and I would be happy to take any questions.
Matt Farrell:
No questions?
Operator:
Thank you. [Operator Instructions] Our first question comes from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh:
Good morning. Thanks for taking my question, and congrats on a strong quarter. So I guess just starting out with flows, I mean, really surprising commentary in terms of the strength that you’re seeing in April on the consumption side, even with some of your customers all, Bed, Bath & Beyond with all their closed stores. So just any more color, I guess in terms of our consumers now buying this product more online, I know you gave some more color of, I guess, women using more Zoom and using your product more. But it’s just really impressed to see those results. I’m just trying to better understand what’s driving that strength and where they’re buying the product?
Matt Farrell:
Yes. In fact if you look at the weekly numbers, they went zero percent, 10%, up 35% year-over-year. So it’s been building through the month of April. And yes, you’re right. If you go back to some of the things we said, we said we were going to expand our distribution points about 15% in the 2020. So that’s done, check. But you are right that people are moving online. So we’ve seen a big uptick in our Amazon sales. And of course, other retailers also have the dot coms as well, but Amazon is up big time for us in April year-over-year.
Rick Dierker:
And the only thing I’d add to that Rupesh, there is about 20% of that business has been retailers have closed down. So when we say those consumption numbers, that’s even more impressive.
Matt Farrell:
Yes. Which is where you were going it’s remarkable considering the specialty stores are close and yet they’re up year-over-year.
Rupesh Parikh:
Okay. Okay. Great. And then just from a – I guess out-of-stock perspective, so clearly, you had a strong growing monthly shipments in April. If you look at, I guess across other categories, like are your products now fully stocked at all the retailers that want your product? Or if we go to store, we still find out-the-stocks so, I guess, some of your key product categories?
Matt Farrell:
Yes. I’d say if you look at that 8% shipment growth in the month of April, the big drivers there would be laundry, litter and vitamins. So that’s where you would find more of the out-of-stocks for us if we got wiped out in March.
Rupesh Parikh:
Okay. So there’s still out-of-stock even today in a retailer, you’re saying?
Matt Farrell:
Yes, absolutely right. So we’re still playing catch up for those three.
Rupesh Parikh:
Okay. And then I guess my last question, just as you look at promotional [indiscernible] has been less promotional lately, but just any thoughts in terms of what the environment could look like for the balance of the year?
Matt Farrell:
Yes, well, I can tell you what it look like in Q1. If you look at the laundry category in Q1, the amount sold on deal was down 280 basis points. So everybody pulled back. So P&G, Henkel and Church & Dwight all pull back in Q1. That’s in the laundry category. And litter, litter was up 20 bps for the category sold on deal. That was entirely driven by Tidy Cat, as ARM & HAMMER had pulled back on promotions as well as Fresh Step. It’s really too early to tell right now, Rupesh. A lot of retailers just eliminated a lot of the promotions just because people were going to stores, in any case, buying product. So they were reduced in the month of – end of March and early April. So I don’t care to speculate right now with respect to what’s going to happen in the promotional environment.
Rupesh Parikh:
Okay. Great. Thank you.
Matt Farrell:
Okay Rupesh.
Operator:
Thank you. Our next question comes from Dara Mohsenian with Morgan Stanley. Your line is open.
Dara Mohsenian:
Hey, good morning, guys. Hope you are doing well.
Matt Farrell:
Hi, Dara.
Dara Mohsenian:
So Matt, I was curious for your thoughts on potential consumer trade down as we move beyond the social distancing phase of COVID, you’re in a fairly unique position, as you mentioned, with the mix of premium and value brands. So are you expecting significant consumer trade down? Have you seen anything so far that would indicate it’s to come? And how do you think you’re positioned for that?
Matt Farrell:
Yes. It’s too early right now to make any predictions with respect to trade down. Once all the shelves get restocked, and we find that across a lot of categories, if you’ve spent any time in supermarkets lately, that’s when we’ll be able to tell, okay, what’s attracting consumers to move from, say, premium to mid-tier or to value. I mean, your question, I’m sure, is more directed towards our laundry detergent, it’s one of our biggest categories, and we benefited greatly back in 2009, we still have the – what I would call the unfair advantage that we are the only advertised brand in value. And the brands we compete with are Purex and Sun. So we still stand to gain should there be a movement down from premium to value laundry detergents. We feel like we’re in a great place, because if you go down back to 2009, 40% of our products were value, and today, they’re 30%. So we largely look just like we did back in 2009 as far as our portfolio.
Rick Dierker:
And I would remind you that our organic growth in 2009, not saying this is what it would be, but as an indication of how we do in recessionary times was about 7% for the domestic business.
Dara Mohsenian:
Right. Okay. That’s helpful. And then specifically on Trojan and BATISTE, you mentioned some weakness there versus strength in the rest of the personal care portfolio and some of the other brands. Can you just give us a bit more detail on the extent of weakness there? Is that a category growth phenomenon? And is that something you see lingering going forward? Or do you think that’s more temporary?
Matt Farrell:
Well, Trojan and BATISTE did well in first quarter. So now it’s – in April, a phenomenon. So they’re down significantly in the month of April. And the simple reason is that people are staying at home. So if you look at what’s going on with BATISTE, the – when we did the survey with respect to use up, that’s down. It was somewhat pantry loaded in March. And if you look at Trojan condoms, as far as the impact of social distancing and quarantining, people are having less sex. So it’s natural that Trojan is also going to be a down until those restrictions are lifted.
Dara Mohsenian:
Okay, great. Thanks.
Matt Farrell:
Okay.
Operator:
Thank you. Our next question comes from Kevin Grundy with Jefferies. Your line is now open.
Kevin Grundy:
Hey, good morning guys. And I hope you are doing well.
Matt Farrell:
Hi.
Kevin Grundy:
Hi, Matt. I want to start just on some of the tailwinds that have emerged this year and how you’re thinking about investment and how perhaps those investment priorities may have shifted. So consumer demand, clearly significantly higher. Promo levels down significantly, at least for now, commodity costs sharply lower. So a lot of things kind of going your way and understanding that you withdrew guidance, but perhaps even at a high level, Matt, just maybe talk about how you’re thinking about investment and how that shifted perhaps over the past two to three months?
Matt Farrell:
Okay. Yes. Well, I mentioned in my opening remarks that the annual spend on R&D and new products is unchanged. In fact, that would be one of the destinations we’d want to spend back this year. Rick commented on CapEx, and we went into the year with a $90 million plan, we’re at $80 million right now. But for the simple reason that we just can’t get access to the plants, either we can get access to the plant or the third parties that might be helping us with the equipment installations. So we went from $90 million to $80 million. The other thing is part of that dip of $10 million was related to IT projects. Same issue there is limited access. As far as the trends go, I mentioned that some of the trends that I think are going to help us. One is cleaning, and obviously, we have some really strong brands there, not just ARM & HAMMER and XTRA, but we also have OXICLEAN. So OXICLEAN had a really big month of March and also strong in April. The personal wellness is next. So we – obviously, we have two plants, two captive plants that make Gummy Vitamins, obviously, in great demand right now. So naturally, you would think the consumer before are more interested in the Gummy Vitamins that are directed towards immunity or to help immunity. So that would be a destination for us. And the new grooming routines is the other one. People wanted to be camera ready. That certainly benefits FLAWLESS. So that would be on a destination for marketing dollars, to put more money behind that, because it is a new brand, and it’s one that we see a tremendous amount of opportunity and growth going forward, be another one to invest in.
Rick Dierker:
And maybe one other one is just from a cash investment. We are investing a little bit more in capacity in the supply chain, right? We – I said in my prepared remarks about a new laundry capacity, we are looking at cat litter as well. We’re making sure that we’re well positioned for the future in this surge, laundry, litter and vitamins as an example.
Matt Farrell:
Yes. In fact, Kevin, we have a new laundry line coming online right now.
Rick Dierker:
And then also co-packers, right? I want to make sure we have backup supply, and so we’re also investing in our partners.
Matt Farrell:
Yes, that’s a good point. One of the things I mentioned is we always have the risk of the resurgence of the virus later in the year. And also you have upstream risk with – in the supply chain. So it’s not just our plants, but you worry about suppliers of raw packaging materials and also co-packers so we can make some investments to make sure that we have some redundancy across our supply chain. Should it resurge or get any worse later this year.
Kevin Grundy:
Okay. That’s helpful. I will ask just one more and then pass it on. From a capital deployment perspective, maybe talk a little bit about the timing there in terms of when you think, as best you know today, it’d be more viable to potentially transact? And then what are you seeing in the environment? We’re all kind of watching the same trends, there’s been an obvious shift to e-commerce working from home will become more prevalent? And then also, Matt, I’d be curious to get your – with those trends, point number one; and then point number two, the past couple of deals, WATERPIK and FLAWLESS, longer replacement cycles, more discretionary, sort of less defensive, does the current environment, informed the view at all? Do you think perhaps we would go back the next sort of asset you’d look at would be more sort of daily use, consistent with sort of the core portfolio? I’ll pass it on. Thank you.
Matt Farrell:
Yes. That’s a quite a list of my last question. Let’s start with M&A, Kevin. In my remarks, I mentioned that we’re open for TSR accretive right now. We have a very strong balance sheet, and so our – the window is open. As far as WATERPIK and FLAWLESS go, yes, you’re right. Those were two brands that have longer purchase cycles. FLAWLESS is a new brand, only been around for a few years. That’s a shorter purchase cycle than WATERPIK, Waterpik’s three to five years. FLAWLESS maybe more closer to six months or so because it’s a less expensive product. I wouldn’t say that we would preclude acquiring a device. Both of those brands met all of our criteria, that they were number one or number two brands, they were fast growing, they had high gross margins, and they were asset light. So whether it’s a device or, as you say, a traditional brand, either one would be attractive to us. And certainly, WATERPIK is impacted disproportionately right now in comparison to prior years, because of the closure of dental offices. That’s a big source of recommendations for us for the use of water flossers. So once that is resolved, that should definitely help that business come back to life. I don’t know if I hit all your questions though, Kevin. What else did you ask?
Kevin Grundy:
No. No. That’s perfect. Thanks for the time guys and be well.
Matt Farrell:
Okay.
Operator:
Thank you. Our next question comes from Lauren Lieberman with Barclays. Your line is now open.
Lauren Lieberman:
Great. Thank you. I just want to go back to the decision to draw on the revolver. I mean, Rick, your point is clear that it’s easy to repay. But just given the fact that sales are coming through so strongly, right? They’re talking about more of certainly seemingly more positive than negative outlook. You don’t have a need to tap into commercial paper, so why drawn the revolver at all?
Rick Dierker:
No, it’s a fair question, Lauren. I think it’s all about uncertain times. And I think in my prepared remarks, I said, we still expect to be levered less than two times by the end of the year, so you can infer what you want from that. But it’s really uncertain times, and we just put the cash on our balance sheet. We have no plans to do anything with it, and we’ll like to get repaid before the end of the year.
Matt Farrell:
Yes. And the good thing about that is these things are easily repayable.
Lauren Lieberman:
Yes, okay. And then just thinking about just the trade down, I know you said, Matt, it’s early to gauge. Just one thing I thought was interesting to look at is how much your market share in laundry had grown versus 2009, right. So it’s like, you said the only advertised brand in that price tier, but you really capitalized on the opportunity back in the financial crisis, and largely held the share that you gained. In the work that you had done, presumably even pre-COVID. Any thoughts on kind of the structure of the laundry category long-term? Because I think there’s an element of some categories, it feels like there ends up being a feeling to how the price tiers shake out over time, private label value premium? And any thoughts you have on what that could look like for laundry?
Matt Farrell:
Yes. Yes. If you go back to 2009, our laundry shares were around 7.5%. And today, they’re 15%. So we’re much bigger in laundry than we were back in 2009. The shared donor over time has been the mid-tier laundry detergent, and premium has been winning and value has been winning. So consequently, we would expect that would continue over time. You saw Persil come into the high end, brought their product in from Europe, seeing an opportunity also presume it to grow share in the premium end. And then on the other end, I talked about back in 2009, we weren’t even a national brand. We weren’t in all doors and all classes of trade, even for ARM & HAMMER. So we’re way, way stronger today and more recognizable as a brand. And I always say we have the unfair advantage of being the only advertised value brand. So I think we’re positioned for growth and value long term.
Lauren Lieberman:
Okay. That’s great. And then one other question was the marketing spending. I was just surprised to see that you could adjust as quickly as you appeared to just even during the quarter. Now that may be because you booked your marketing on a kind of sales curve basis, but I was just curious about that, because it seems like – it’s not that it’s not a smart decision, but very quick to be able to adjust intra-quarter? So I was curious about that too.
Rick Dierker:
Well, Lauren, it’s Rick. I’d say we were only a few million lower in March than we had originally planned to be. Remember, Q1 is our lowest quarter of spend anyway. Usually, Q2 and Q3 are higher numbers for us. So it wasn’t that big of adjustment. And typically, we’re pretty nimble. So we were able to react pretty quickly in March.
Matt Farrell:
Yes. We moved really quickly in March to move Q2 out to the second half, because we could see what was coming. So that tend to be a – it was clairvoyant on our part to make that decision.
Lauren Lieberman:
Okay. All right. Thank you so much.
Operator:
Thank you. Our next question comes from Steve Powers with Deutsche Bank. Your line is now open.
Steve Powers:
Great. Thanks. You guys mentioned tight inventories and that you’re catching up, but do you have a sense when you think you’ll fully close that gap? Is it 3Q best guess? And is it more at this point about your ability to supply to demand? Or is it about retailers’ ability to focus across categories beyond like food, cleaning, paper and water?
Matt Farrell:
No. I think we’re focused on our categories, the three categories that I mentioned. Vitamins wiped that in March. And so – and that’s a big part of the shipment increase in 2,000 – pardon me, in April. But consumption is way up. We did that use up study. We learned that consumers are taking far more vitamins than they were a month ago. So it’s – I wouldn’t say it’s going to take until Q3. That would be a long way out. We’ve got two months to go here, Steve. So we would hope to, by the end of the quarter, to be – have resolved all of our issues in all classes of trade.
Rick Dierker:
Yes. Based on what we know today and the incremental consumption is.
Matt Farrell:
Right.
Steve Powers:
All right. Great. And I guess on the topic of redundancy, which you also mentioned, I guess, as I think about the go forward, I guess two perspectives on redundancy
Rick Dierker:
Yes. I’ll take the second one first, it’s Rick. I kind of alluded to what the COVID costs were in the month of March, and that would include things like co-packer upcharges or structural stuff like that. The capacity structure like for laundry and for vitamins and for litter, those are CapEx investments that we would be making anyway. And some of them have already been completed or underway. We would just be moving the time line up on some of those things. So yes, the – I don’t think we’re ready to really frame out exactly how big that would be. I would just tell you that it was $3 million or $4 million in the month for March. And one aspect of that happened to be some co-packer upcharges, along with cleaning costs, higher labor costs internally, donations, even our revolver fees are thrown into that. So that’s the second question.
Matt Farrell:
Yes. And your first question with respect to retailers building inventory. We don’t have anything conclusive on that right now, Steve. I did mention in my remarks that there’s the potential for the resurgence of the virus in the fall. The good news for us is that we have, for example, laundry, we have three laundry plants, and we have new capacity coming online right now. So we can build some inventory in anticipation of that to be even in a better position to take advantage of it were it to happen, the same is true with for vitamins having two captive plants. We can be – again, we can build inventory and we can be in a position should it resurge later in the year. So we like where we’re sitting right now, particularly with respect to those two trends
Steve Powers:
All right, great. Thanks so much.
Matt Farrell:
Okay.
Operator:
Thank you. Our next question comes from Olivia Tong with Bank of America. Your line is now open.
Olivia Tong:
Great, thanks. Good morning. I just want to dig a little bit deeper into what you’re expecting on the evolution of demand and your view on your ability to share, given more value-tilted price points as you emerge out of the stock up-phase and then obviously into recession. There’s obviously a need to replenish at retail, but it seems like home pantries are pretty full now. So do you think the fact that home pantries are as far as they are helps or hurts you in terms of your ability to grow share when we come out of the lockup?
Rick Dierker:
Yes. Well, you know, one thing Olivia is you’re kind of assuming that all categories are fully pantry loaded. And what Matt said in his prepared remarks, I thought were good comments, like for some of our big categories like laundry and vitamins, it’s incremental consumption and you heard Procter, the other day say that about 20% of incremental laundry consumption, we would actually agree with that according to studies that we’ve seen. So part of it is, there’s incremental consumption and like in April we saw big spikes in consumption for laundry and we’re still seeing positive numbers in April. So that would tell you that the deloading isn’t really happening. So it’s real consumption for laundry as an example.
Matt Farrell:
Yes. Olivia on some of the things – some of the brands I mentioned where that had positive consumption in April were OxiClean additives, our two vitamin gummies, Vitafusion and L’il Critters, FLAWLESS was up in consumption, ARM & HAMMER Unit Dose, Baking Soda and also oral analgesics all those had a positive consumption. And remember we did the – the studies we did with respect to the people who are using more, for personal care, we found the vitamins and oral analgesics which is Orajel were elevated. And we also found that laundry detergent, laundry additives and baking soda were all elevated as well. So that’s why I said in my remarks, you got to look at three things, shipments consumption and to the extent you can get it some use-up rates and it’s not scientific, but this give you some indication of which categories will the pantry loading worked off faster than others.
Rick Dierker:
Here’s a great stat on baking soda, I think in March consumption was up 65% or 70%, in April it was still up 55% or 60%. So as you can see, it’s just a consumption and consumption and consumption.
Olivia Tong:
Great. That’s helpful. And then can you talk a little bit about your discussions with your retailers about how they’re thinking about some of the longer-lasting impact of this pandemic? Obviously, I’m not sure, even if those discussions can happen right now, since I’m very still focused on keeping shelf stock but as you come out of this, what’s your expectation there in terms of any changes in terms of brands or carry, how many products they shelve assortment? Just thinking about, affordability and also just how much – how many brands they want to carry. Thanks.
Matt Farrell:
Yes. Well look, I think, we haven’t had those sorts of discussions with retailers right now. If you look at some of the consumer trends and some of what’s written about consumers is that, well known brands and bigger brands are more likely to do better than less well known brands and so that’s a real good for us because as you know, we have 12 brands that are very recognizable that are number one and number two in their category. So I think bigger brands, well known brands will probably likely do better than the smaller ones right now, because people will trust the bigger brands.
Rick Dierker:
As you would expect most of the conversations happening right now are about supply and stock and those types of numbers.
Olivia Tong:
Thank you.
Matt Farrell:
Okay, Olivia.
Operator:
Thank you. Our next question comes from Joe Altobello with Raymond James. Your line is now open.
Joe Altobello:
Thanks. Hey guys. Good morning.
Matt Farrell:
Hey, Joe.
Joe Altobello:
Just wanted to go back to something you just said, Rick, about what’s truly incremental, right, in terms of usage. If you look at your U.S. business, for example, the organic number was plus 10% this quarter that’s been trending plus 3% to plus 5%, let’s call it over last two years, 2.5 years. Is there a way to quantify how much of that delta stays with you for the rest of the pandemic? For example, how much of that was truly just pantry loading?
Rick Dierker:
Yes, I know we tried to do a back of the envelope and it’s really a best guess is what I’ll caveat this as. But we would say for Q1, our outlook was 3% organic. We were tracking to probably 4% organic pre the outbreak. Our best guess is that part of the laundry, incremental sales in vitamins has incremental consumption in there. So maybe around 6% or so would have been organic in terms of consumption, driven with the virus and then the balance of that going to 9% would be the incremental for pantry loading, that’s just the back of the envelope and that’s our best guess.
Joe Altobello:
Okay. That’s very helpful. And just secondly on shelf space, you touched on this a little bit earlier, but it seems like consumers are gravitating toward bigger brands, leading brands and I imagine retailers are focusing on that more. Would you guys expect to come out of this with more shelf space than you had going in?
Matt Farrell:
Well, that’s the dream for sure. I think the ability to supply can influence the shelf space. So to the extent that you have voids and you have other competitors that may have difficulty in producing product or getting access to product we stand to gain. So for example, in laundry we get this new capacity coming on to extent through upsets for any of the smaller brands. We will be able to fill those.
Rick Dierker:
And maybe one other comment on the pantry loading that we talked about last question Joe is, now for a lot of our value portfolio for lower income consumers, they don’t – they can’t afford to pantry load. So it really is a lot of consumption especially for the value brands.
Joe Altobello:
Okay, great. Thank you guys.
Operator:
Thank you. Our next question comes from Andrea Teixeira with JPMorgan. Your line is open.
Andrea Teixeira:
Thank you. I hope all is well. Just coming back to the CLEAN & SIMPLE launching spend. So how are you tracking and did you see how did the displays worked out in the different dynamics? And then I have a follow up on the bridge to the second quarter.
Matt Farrell:
Yes, we’re super excited about ARM & HAMMER CLEAN & SIMPLE, Andrea, thanks for asking. So that started shipping before we – the COVID-19 hit and we’ve have spread out, we’ve gotten actually more distribution at the one retailer in particular than we expected and also as a result of COVID that we were able to spread out even more, so that’s really good news. It’s still early. Obviously the retailer traffic in stores is way down. So to the extent of spending money on the displays, et cetera, it’s probably not a good spin right now, but it is on trend, this is a detergent that has six ingredients and most detergents have 15 to 30. So we’re well positioned and on-trend for the consumer that believes less is more.
Rick Dierker:
And you were in New York, Andrea, you saw how bigger deal we thought it was and we think this is one of the biggest launches that we’ve done, period.
Andrea Teixeira:
That’s helpful. And just to follow up on trying to breach the consumption and the shipments and I know we’re getting that both in the comments for the second quarter. You said the consumption outpaced shipments by 400 basis points all channels in the U.S. in the first quarter and you’re looking for 800 basis points shipments in April. So like just trying to bridge a new called out to the prepared remarks that you expect the destocking in May and June. So just trying to think about how the puts and takes into the second quarter, so you’re looking at a negative shipment trend in May and June or you’re still going to be elevated because of what you mentioned in terms of consumption.
Rick Dierker:
I mean that’s – it’s a pretty detailed question and we said we’re not going to give an outlook. I would just tell you if you did a math, and even if shipments are zero in May and June, you still have positive shipments for the quarter, that’s kind of what I would tell you. But again, we’re not going to get into the trying to forecast the next 30 days or 90 days because it’s just too volatile right now. We can just tell you retail inventories are low, they need to get back in stock, we’re going to have higher shipments and some of the Nielsen reporting that you might’ve – may have seen over the last couple of weeks was just flagging negative consumption and we wanted to say, well, that’s not really true. It’s actually slightly positive because of all the untracked channels that there’s not visibility to. So it’s actually a little bit better.
Matt Farrell:
Yes. And we thought that providing some shipment information for April would be helpful so everybody can understand that kind of where we are. And that 8% number is the U.S. number. International is more around the 7% and even our specialty products businesses is running ahead for April.
Rick Dierker:
So, we’re really encouraged about the start for Q2.
Matt Farrell:
Yes. But, can’t make any predictions with respect to May and June.
Andrea Teixeira:
Okay. That’s fair. Thank you very much.
Operator:
Thank you. Our next question comes from Steve Strycula with UBS. Your line is now open.
Steve Strycula:
Hi, good morning and congratulations on a good quarter. So my question would be on the decision to withdraw guidance a lot of companies are doing it so no real surprise there. We really want to just understand is this a function of achievability or just a wider range of scenarios? And I ask this in a context, because Q1 was strong, you have very little emerging market exposure, commodities are deflationary and the portfolio tends to do well during recession. So if you could just help me through the mindset as to why, how you push back against someone saying, well isn’t your guidance still pretty achievable? And I have a follow-up.
Matt Farrell:
Yes. Okay, well, here’s, if we knew the answers to the following, which would be, what’s going to have with government shut down orders and how long will social distancing continue, quarantining in different parts of the country? Which retailers are going to remain close, when will they open? What will be the store hours? What kind of foot traffic do we think they’re going to have? And when a dental office is going to reopen? There’s just none of these questions have ever been asked, none of these conditions have ever occurred in a prior economic downturn. So we looked at those and we said there’s just too many other factors right now that are we can’t predict. So consequently, what’s the sensible thing to do is withdraw guidance.
Rick Dierker:
Yes. If you would have seen this more like 2009 and it was higher unemployment or a financial recession we would have definitely just kept guidance out there.
Matt Farrell:
Yes. I was with the company in 2009 and we did not withdraw guidance. And we have had a good year, I think company’s organic sales were 4.2% in 2009 and the U.S. business. I think that was up around 7% in 2009. So this is not just a more severe version of 2009, it’s different.
Steve Strycula:
Okay. In that vein, is there any way to help us think about if we drew a T-bar about like what you’ve put in like parts you feel pretty confident about and maybe what are like more of the left tail type of scenarios? What would you kind of say that because you have added some businesses to the portfolio relative to where we were in 2009, any perspective there would be helpful? Then Rick, can you comment on what percentage of the portfolio is now hedged through 2020 and so we can think about, what’s locked in versus exposure for 2021? Thanks.
Matt Farrell:
Yes. Well in 2009, we had eight power brands, today we have 12 and the four that we added were BATISTE vitamins, WATERPIK and FLAWLESS. And if we just took those, we see vitamin is in terrific place to be right now compared to 2009. And 2009 was really pulled the train for us, was a value laundry detergent, because it was a big trade down. Right now we still have value laundry detergent, its way stronger than it was back in 2009. And we have vitamins, which is a second engine to help us pull the train through an economic downturn. Yes, it’s true that WATERPIK is down right now, big time because of the dental offices closures. But there is a therapeutic need for water flossers, so we think and expect that, that should start coming back. I don’t know when those dental offices will open up, those recommendations will start again, but that will happen at some point. FLAWLESS looks like in recent days, we could benefit from, obviously that was branded off to a rough start when we first purchased them. But we feel real good about the signs that we’re seeing more recently in the month of April. So when you have more brands and you have more categories, you actually spread your risk more. So we’re actually in – we think in a better position now than we were in 2009. We’ve got a lot more degrees of freedom and a lot more weapons.
Rick Dierker:
And then in terms of hedging, I said in my prepared remarks, I think we’re about 60% hedged in 2020. And we’re about 25% hedged for 2021, but you’ll likely see us not do a lot of incremental hedging in times like this as best to let demand play its course to see what happens to the commodity market.
Steve Strycula:
Right. Thank you.
Operator:
Thank you. Our next question comes from Bill Chappell with SunTrust. Your line is now open.
Bill Chappell :
Thanks. Good morning.
Matt Farrell:
Hey, Bill.
Bill Chappell:
A couple of things, one just on costs, I know it’s still early, but any kind of thoughts on resident surfactants as we move over the next few months, I realize your heads, but just kind of the lung, would it change how you hedge out as we go into 2021?
Rick Dierker:
Yes, it’s a fair question. A little bit of what Steve said or asked, I’ll start with that first. We’re 25% hedged to 2021 and we’re not going to layer on in our opinion much more hedges because it’s really a demand game right now for those markets and demand is down. So we’re going to wait and see how those commodities shake out. But by and large, I’ll give you some examples, oil is down 50%, but ethylene is down 9% and HDPE is flat, Polypro is down 7%, that’s just spot pricing from February to March. And that just shows – what we’ve said for a long time is, it’s disconnected from oil unless oil stays down for a long time. So when I say long time, four to six months. So that could be a tailwind, but we have to wait and see how that plays out.
Bill Chappell:
Got it. And then just on the marketing advertising near-term, I guess the question are you seeing or expecting some changing trends as we come out of this? You may have heard my state of Georgia is moving a little bit faster than others and as people go back to malls this weekend or just regular stores, be it pregnancy kits, be it vitamins, be it – or do you change some of your marketing advertising to kind of some to adjust for some near-term trends? Or do you really just kind of push everything towards the back half?
Matt Farrell:
Yes. That’s a great question, Bill. Yes, all of our marketers have been very busy adjusting all of our marketing messages to be a contemporary in recognizing the change in consumer behavior we have in advertising. Now that you can’t go to the salon, fill in the blank, now that you can’t go to the dental office, fill in the blank, right these are things that you have to communicate to the consumer that recognizes the circumstances that they’re in. So we’ve been racing to do that for all of our brands and because of consumers moving online we’re spending a lot more money, changing our digital messages and we think we’re probably going to spend more on digital media as a percentage of total this year than we have in the past.
Bill Chappell:
Got it. Thanks so much.
Matt Farrell:
Okay, Bill.
Operator:
Thank you. Our last question comes from Mark Astrachan with Stifel. Your line is now open.
Mark Astrachan:
Yes. Thanks and good morning, everybody. I wanted to ask on e-commerce adoption, so you touched on just how much bigger it seems to be. I think we are seeing that across a whole bunch of companies thus far coming out of what’s going on. What would be your expectations on how much of those consumers buying online stay that way and away from stores and specifically to your business, how do you think about your online position and share, and how do you capitalize on kind of that opportunity especially in key categories?
Matt Farrell:
Yes, I would say it’s a permanent change. It’s a permanent step up in online sales. I think a lot of people who had not purchased online were late adopters, have discovered it now because of quarantining and requirements to stay at home. Do you see a big uptick? Not just in online sales but also click and collect, so buy online, pickup in store is up huge as well. So these have all been discovered by consumers. So I think that’s a permanent change and we probably got a few years of development in a couple of months for online sales. So that’s good. How – we would look at that as a good thing. In 2015, we had 1% of our sales online. Last year, 8%, this year will we had a target of 9%, we’ll probably well exceed that. So we’ve done a lot of work over the last few years putting ourselves in a position to be a formidable competitor in online and I think we are. So we think that we’re fine with that trend, should where we’re to happen.
Mark Astrachan:
Thank you.
Matt Farrell:
Thanks, Steve [ph].
Operator:
Thank you. And that does conclude today’s question-and-answer session. I would now like to hand the call back to management for any closing remarks.
Matt Farrell:
Yes, I think we’re in a great position going forward. As I said earlier, we perform well in good times and in bad, we’ve got a terrific balance sheet, lots of cash, strong brands and we’re well positioned for what’s coming and we’ll talk to everybody again in August.
Operator:
Ladies and gentlemen, thank you for participating in today’s conference. You may now disconnect.
Matthew Farrell:
Okay, gang. We’re going to get going now. Okay. Thank you all for coming today and thanks, everyone, who is dialing in from office or home. I’m going to begin with the Safe Harbor statement. I recommend everybody to read that at your leisure. Say who is with us today from management, we have our CMO, Britta Bomhard; our Head of International and Global New Products, Steve Cugine; our General Counsel, if you have any legal questions; Rick Dierker, our CFO; Rick Spann, who runs Supply Chain; and Paul Wood, who runs U.S. Sales. All right. So here’s – I’m going to give you a short story right now. So you don’t have to really pay attention to the other 150 slides. We had a terrific year. This is the second consecutive year that our company grew organic sales 4%. The U.S. posted 4% organic sales growth and 10 out of 12 of our power brands grew or held share. International posted 9.2% organic growth and continues to be a juggernaut for the company. And as we ended the year, organic growth returned to the Specialty Products business after two down years. Last time, we had an up quarter was Q4 2017. And the reason it turned positive is because the dairy market became healthy. And another encouraging sign is that domestic volumes turned positive in the fourth quarter. And finally, we had record cash from operations in 2019. So now looking ahead to 2020. We’re calling 3.5% organic growth, and that is net of exiting the low-margin gummy private label business. And consistent with our Evergreen model, we’re calling 7% to 9% EPS growth and that is top tier in CPG. Now I want to recap for a minute why Church & Dwight is a standout in the consumer space. Number one, we have an Evergreen model that our shareholders are very familiar with as our employees. Number two, we focus on cash. Number three, we have an ability to execute and that’s what drives our performance. We deliver meaningful top line and bottom line growth year-after-year. We have a very lean company with the highest sales per employee of any of our peers, and that sales per employee stat is an underappreciated metric. We are innovators with new product offerings across many categories year-after-year and we’re becoming digitally savvy. The 8% of our sales are online today and that does not include buy online, pickup in store. If we included that, it’d be much higher than 8%. But we made good choices when it comes to acquisitions. Those choices have led us to dry shampoo, gummy vitamins, women’s hair removal, water flossers and hair thinning solutions. So we believe there’s no better place to invest in CPG than Church & Dwight. So here’s our track record. Let’s go to the next slide. Here we are. So look at our last three, five and 10 years, we delivered double-digit TSR returns to our shareholders. And if you look at 2019, 8.3%, and that’s on top of a 2018 that was plus 30%. Let’s move on to the formal part of the program. So who we are, why we’re winning. Britta is going to come up and talk about them – give you an update for the master brand. And also Britta and I are going to ham and egg the consistent innovation story. Steve is going to come up and talk about international, I’ll kind of come back and tell you about animal productivity and how we run the company, and then we’re going to end with Rick on financials. All right, first, who we are. So let’s talk about our Evergreen business model. This is in green not only in the hearts of our employees, but all of our long-term shareholders as well, 3% top line, 8% bottom line. And if you say, well, how’s it going for you? And you look at the last 10 years, the average organic sales growth has been 6 – 3.6%. So where’s that 3% coming from? Well, it’s kind of 2% from the U.S., 6% international and 5% Specialty Products. We don’t always hit this in the market any one year, but that is the long-term algorithm. If you say, what are your brands? We have lots and lots of brands. Well, we have 12 power brands. And those 12 power brands account for 80% of our revenues and profits. And we have very well-balanced portfolio. A little bit more than half is – or consumer products part of the house. For those of you at home, those are just couple of balloons going off. The personal care, 49%; household, 44%; and you can see Specialty Products at 7%. Now it’s a diversified portfolio, in that, 63% is premium and 37% is value. That means we perform well in virtually any economy. And we have a lot of runway for international. So international has been a juggernaut, as I’ve said, for the last five years, still only 70% of the company. So we’ve got a long way to go there. And we do operate in the land of the giants. You can see, we have $4.4 billion in sales, all of our competitors are significantly larger than we are. We think this gives us an advantage. So we’re fast, we’re nimble. When you have only 4,700 – 4,800 employees, you can make quick decisions, you can move fast, your communication is easier, and you can adapt to change better. And we have a long history of acquisitions. We’ve added almost $3 billion in sales since 2004 over the last 15 years, and a lot of that came from acquisitions. And we have very specific acquisition criteria. We’re only going to look for a brand that has number one or number two share, high-growth, high-margin, needs to be asset-light. We need to be able to leverage our supply chain footprint and they must have a sustainable competitive advantage. And since the year 2000, so over the last 19, 20 years, we’ve acquired 11 out of our 12 power brands. In the year 2000, the only big brand we had was ARM & HAMMER. So what we say around the house is 12 brands today, 20 tomorrow. Now why are we winning? We have five reasons. One, we’re in the right categories; two, we know how to grow shares; three, we don’t have a high exposure to private label. We’re growing online and we are on trend. So let’s look at the categories. So if you look at the categories over the last four years, in general, our categories’ weighted average grow 3%. So this is the underpinning for the company’s long-term organic growth of 3%. As far as growing share, this is our report card. You don’t get this report card for many CPG companies. but every year, we tell you how we’re doing. So for our 12 major brands, we maintain our growth share. And you can see this year for the first time 10 out of 12, we’re green. And we get lots of questions generally about the laundry category. So what’s the long-term trend in laundry? So over the last three years, we’ve had 120 basis points of share in laundry. The other winner was Procter & Gamble and Henkel has struggled. Now, you know, as we go from quarter-to-quarter, you’ll have some questions on non-measured channels. Let me give you a sense for how big our non-measured channels for some of our categories. Most of these categories are going to be 70%, 80%, 90% represented on Nielsen. But if you go to the far right, you’ll see some of our more recent categories, power flossing, hair thinning and even electric – women’s electric grooming are all significantly less than 50%. So something to bear in mind going forward. We have low exposure to private label. The weighted average share of private label for our categories is only 12%. Only five of our categories have private label exposure. And as you can see from the lines on that chart, you can see it’s relatively stable and we’re growing online. Back in 2015, we were fourth quartile when it came to online sales. Today, we are first quartile. We hit our goal of 8% in 2019 and we have a goal to be over 9% in 2020, and we have lots of products – number one products on Amazon. And Amazon, of course, is the number one online retailer. Okay, on trend. So we’re all through four of our brands and while we think we’re on trend. Take BATISTE, it’s a business we acquired in 2011. So dry shampoo was a convenient solution to women between wet shampoos. This was a business with $20 million in sales in 2011. If you look at what kind of runway do you have in the U.S.? Well, in the U.S., 125 million women – there are 125 million women over the age of 18. Two-thirds of them don’t wash their hair every day and 13% of them today use dry shampoo. Now, if you look at household penetration, it’s only 7.5% in the U.S. So that’s why we’re trying to figure out, well, how big could it be in the U.S. We look at the UK. The UK is the most mature dry shampoo market, that’s where it originated. So if we compare with where the U.S. is, the U.S. is in the middle innings. And we can see by in comparison to where the UK is that the dry shampoo market will double from $225 million at retail to $450 million over time. So being the number one dry shampoo means, we have a lot of runway ahead of us. So next up is women’s electric hair removal. So we bought the number one women’s electric hair remover in FLAWLESS. So these are tools to remove – so I’ll go left to right, face, brow, leg and whole body. So women are looking for convenient ways to remove hair. And if you look at the household penetration, it’s only 2% in the U.S. and less than 2% rest of the world, so a lot of runway here for this business. Next up is water flossers. We have the number power pulse and recommended by the ADA. So what’s the story there? We can do a show of hands. Everybody knows, 80% of the people don’t floss everyday, even though they should. And consumers are discovering water flossers. Water flossers are the easiest solution to flossing. Again, look at household penetration. 22% in the U.S. not bad, but we think that could go as high as 48% if you just look at the penetration for electric toothbrushes. And then if you look at – in Europe, for example, it’s only 3% to 5%. So we’re just getting started with water flossers outside the U.S. Again, on trend, got a lot – lots of runway ahead of us. Next up is gummy vitamins. You know the story pretty well. The gummy form is more appealing than pills and capsules. And if you go back to when we bought the business, the adult gummy form was 3% of the category. Now it’s 18%. And if you look at the size of the category, it just continues to grow. It grew from 2015 to 2016, 2017 from $800 million to $1.5 billion today, lots of runway. And then finally, is hair thinning solutions. We have the number one hair fiber and the number one hair thinning supplement. We all know it’s on people’s mind. 40% of men and women have noticeable hair loss by the age of 40. So we have great solutions to that. And now I’m going to bring up Britta to talk about the master brand.
Britta Bomhard:
Okay. Hello, everyone. [indiscernible] So you might remember, ARM & HAMMER is by far our biggest brands. It’s more than a million – billion, sorry, dollar brand. So really important to us. And you might remember from last year, we presented our more Power to You campaign year in this iconic institution. Now, I know most of you are pretty skeptical. You’re a little bit like my boss. Is this really working? So I thought, why don’t I share a couple of results first. Since we launched the campaign in 12 months, we’ve actually added 2.6 million households who are now buying ARM & HAMMER, and that’s an increase of 3%. And this picture you’re seeing is actually, it is currently nearly seven out of 10 households buying ARM & HAMMER. And if this room is representative, my ambition is actually to have three out of four households buying ARM & HAMMER. So you might remember, there’s not many where the U.S. is as united as having three out of four people agree that this is a great choice. But what’s more important? You could now say, well, but you get them in via promotions? No. Actually, we have people spent more money on ARM & HAMMER, and you see here they’re spending 5% more. So if you think about it, what is a great sign for brand health? More people buying it and spending more. So I think that’s very clear answer that ARM & HAMMER is very healthy and growing wonderfully, right? There we go. And I think for those of you who saw it last year, you might want to note that we have ARM & HAMMER every single one of our brands and categories. And I want to show you a couple of how we communicate about ARM & HAMMER. And for those of you who have seen some of our cats, they just got cuter. So just have a look at the cats. [Commercials] That’s a really distinctive campaign and it’s working really well for us. You might not have seen this campaign, because we just recently launched our ARM & HAMMER dental campaign at the very end of last year, it’s a very hard one to break through. So I hope, A, you appreciate how different it is to a normal dental commercial you might see; and secondly, it also illustrates that this campaign works in no matter what category. So let’s look at that one. [Commercials] Challenged and check, how well the plaque removal is currently on what you use. And moving on to our next, you might know, if you’re not part of the Burning Man crowd, and I’m pretty sure most of us here in this room aren’t, then this one is what we say is a great deodorant. [Commercials] This is a broad spectrum of what we can do with the ARM & HAMMER campaign on every single of those different categories, playing to what’s important and what’s the consumer insight, but still bringing it all together and driving the overall 1 billion brands. So I think that’s pretty unique. But I’m actually here to talk about something new. Well, it’s not too much of a rear wheel as it’s standing or sitting on all your tables, but our new CLEAN & SIMPLE laundry detergent. It’s clean, it’s simple, it’s smart and it’s powerful. So what have we learned about consumers and you might have seen that in a few other areas. In food, the transparency in less is more in ingredients has already been quite established. And this trend is now moving from what people ingested to what’s on me and then to what’s around me. And this is where we have an amazing detergent, which has a no compromise, powerful, clean laundry with a simple ingredient list. So none of the others offer that. And what’s even better of it and it’s a pity that my colleague, Carlos, who heads up our R&D, is not here today. But he and his team are really revolutionizing of how we look at making innovation. One part is, there’s a very different innovation in culture. We are connecting the different teams around R&D and the different areas of expertise, a lot more risk-taking and obviously speed. And that’s what you can see here how we came up and looking at what’s happening in the food industry, it’s a very clear trend, which will come into the other areas. And that’s where our future works team actually discovered the CLEAN & SIMPLE formulation. So what’s in there, or better what’s not in there? Because that’s what consumers are asking. So it doesn’t have dyes, no added preservatives, no phosphates, no brighteners and no parabens. It sounds pretty attractive, doesn’t it? But what’s in there is six Essential Ingredients
Matthew Farrell:
All right. Obviously, I’m the expert on dry shampoo. So if you’re somebody with normal hair and you pick up an aerosol can of dry shampoo, that’s okay, that might make my hair dryer. So we said, “Hey, what’s going to appeal to women with normal to dry hair?” So we said, “Okay, we’re going to launch Batiste Waterless Cleansing Foam. So this is something that you rub into your hair and refreshes your hair and dries in 60 seconds, and we have four different variants we’re launching right now. And now WATERPIK. You also often hear us talk about WATERPIK water flossers. Well, WATERPIK, that business, we’re experts in water-jet technology. So that technology has been around for almost 50 years. And so now we’re coming out with a brand-new, the first-known FDA-registered showerhead. And the insight here is that, millions of Americans discuss massage with their doctors, it’s something that WATERPIK folks look into. So here it is, WATER FOR WELLNESS, this FDA-registered power pulse showerhead. And we’ve done nine clinical studies. And what those studies tell us is that, these particular showerheads soothes muscles, they increase flexibility and they promote better sleep. And here’s kind of a fun fact. The average shower is eight to 12 minutes. And what our consumers tell us is that, these benefits they start feeling after two minutes using these showerheads, really cool innovation. Okay, I talked a little bit about FLAWLESS earlier. Women are look – are focused on convenient hair removal. So new product from FLAWLESS called NU RAZOR. This is waterless, whole body hair removal anywhere, anytime. Now, floss, we’ve got a lot of interest in FLAWLESS on the part of analysts and shareholders. So let’s give a little bit of update on that. One major retailer right now, the reset has already happened from As Seen On TV through the wet shave aisle, and that’s happening in a lot of retailers. Why is that important? It’s because the traffic in the wet shave aisle is four times the traffic in As Seen On TV. So this is launching right now with one major retailer, wherein after two weeks, the POS consumption is up 7%, and that’s just one major retailer. We know what kind of wins we have for 2020 and our total distribution point is going to be up 15% in 2020. And recall, if you read it in the press release that we expect the FLAWLESS sales to be up to 15% and this is part of the underpinning for that, as well as the NU RAZOR launch, we think we’re going to be in good shape for the coming year. All right. Next up is natural toothpastes are growing 14 times the rate of the toothpaste category. So we’re introducing ARM & HAMMER Essentials Toothpaste, two different variants, and we’ve gotten really, really good reception from retailers, particularly the drug class trait. Next up, men, this is TROJAN condoms, wait for it. Men wants to ensure their partner is satisfied. So we got a new product called G SPOT from TROJAN and we have an ad for you. Take a look. [Commercials] We always have a lot of fun with that TROJAN brand. By the way, whenever we have a meeting for new products, it’s the most – for TROJAN, it’s the most well-attended meeting in the company, if you look people sitting on the window sills. All right. VMS, so vitamin. We have lots of line extensions coming in 2020, and we are addressing a lot more need states. And we’ve really picked up pace of innovation for vitamins. If you look at 2017 and 2018, we kind of averaged six new items a year. We had 22 new items in 2019. We’ve got 17 more coming in 2020. Too many to run through today. And we have more innovation coming in 2020 in other categories, so stay tuned. You’ll hear about those later in the year. And next up is Steve to tell you our fabulous international story. Come on up, Steve.
Steven Cugine:
Thank you, Matt.
Matthew Farrell:
All right.
Steven Cugine:
Excellent. So I’m pleased to be here to share with you the fabulous international growth story. So, as Matt already talked about, the Evergreen target for international is 6% per year. In 2014, we delivered $535 million in sales. We finished 2019 at $756 million in sales. The important note here is that, we firmly believe that we’ve reached global scale. There isn’t a market that we’re not in today and where we can’t reach with ourselves through our existing subsidiary markets or through our GMG business. I think even more impressive than the size of the business is that we tripled the organic growth rate from roughly 3% to about 9%. So significant, the larger business tripling the growth rate. This is an important chart that we show every year, but there’s some new information here. Our Global Markets Group is now 33% of the total business. For the first time, it is the largest segment within the international business, followed by Canada, Europe, three countries, Mexico, and Australia. We have grown historically well above our Evergreen target of 6%. In 2019, we hit 9.2%, an outstanding year, and we leave the year with momentum delivering 10.6%. So we feel the wind at our back. Let’s break that down in a little more detail. Our subsidiary markets delivered 5.2% and our GMG business, a whopping 19.2%. Our subsidiaries are largely in developed markets. So 5.2% in developed markets is really outstanding performance. Our brands are healthy, whether they be in emerging markets or GMG or in our subsidiary markets. So we’re excited about the performance of both of these businesses. The GMG business is certainly an engine of growth for the division and for the company. Since 2014, when we initiated the start of our new growth strategy for international, this business has delivered 19% CAGR throughout its lifecycle. And again, 2019, we did 19.2%, lot of 19s in there. And it’s driven by our core brands. So we’re driving ARM & HAMMER, BATISTE, WATERPIK, VMS, OXICLEAN, STERIMAR, FEMFRESH and now FLAWLESS. We continue to invest in building capabilities around the world. As you know, year in year out, I’ve been up here talking about the investments that we’ve made in Southeast Asia and then talk about China. We continue to make incremental investments in China, Southeast Asia, Germany, fast-growing market for us in Europe and in Central America. We’ve taken the opportunity to localize the content that we give to consumers, because these brands need to show up differently market-by-markets, so they’re relevant. We’re investing, particularly last year and this year in technology, because Matt talked about speed of decision-making we feel is a differentiator for the company. That is also true in these very dynamic international markets. We invest a lot in our GMG distributor training and regulatory affairs. We want to make sure that our partners in particular markets know as much as we do. We provide them innovation, case studies. That share case studies. So they are an extension of our family, and we think that is unique to Church & Dwight. So we’re absolutely committed to 6% organic growth moving forward. We believe we have a runway for our existing brands. We have demonstrated our ability to grow acquired brands, WATERPIK, now FLAWLESS. Our GMG group will continue to post double-digit growth and we made investments in fast-growing markets that we think we can leverage. Because we feel that we have a scaled global business for the first time, we’re going to make a new commitment. And that commitment is not only organic growth, but we’re going to continue to expand operating margin year in and year out. We’re going to take a big step change from 2019 to 2020. And part of our Evergreen target is to deliver another 50 bps of growth – of operating margin expansion. And that is on top of any incremental investments that we’re going to make to ensure that we have the capabilities around the world. So in summary, one, we have the right strategies for growth. We’ve demonstrated that, we know that. Two, we have brands that consumers love around the world. Three, we built a management team that is outstanding and several of them are around the world are here today. So to them, I say thank you. And we feel that we’re just starting. But there is a lot of runway in international markets for Church & Dwight’s products. Dropped the mic.
Matthew Farrell:
That was another balloon for you at home.
Steven Cugine:
I see.
A - Matthew Farrell:
Wow, that was perfect punctuation mark. Okay, animal punctuation. So back to the algorithm – 3% algorithm, 2% U.S., 6% international and 5% for Specialty Products. Where is the 5% going to come from? Well, we have a bulk chemicals business, which is bulk sodium bicarbonate and then animal productivity, 6%. How has that been working out for you? Not very well. Well, let’s talk about why is that. So this one goes – flow on this. When you look at the top of the chart, that’s Specialty Products Division organic sales growth since 2011. So what do you notice? We’re up in 2011, down in 2012 and 2013. Up in 2014, 22.6%, down in 2015 and 2016, up in 2017, down 2018 and 2019, back up in 2020. And then below it, you say, “Okay, what was going on with milk prices.” And you can see, as milk prices recover, that’s when you see a green for the growth at a Specialty Products business. So we knew that a few years ago, 2015, we said, “Hey, we’ve got to start moving into other species.” And in 2015, 99% of the animal productivity business was dairy. And today, that’s not true. It was 1% non-dairy. Today, it’s 27% non-dairy. So we think that we’re going to be able to flatten this out over time. Now, why do we go into other species? Well, because of demand for protein and simply population growth. We have 7.7 people – 7.7 billion people today going to 9.8 billion by the middle of the century. And antibiotics are out of favor. And the consumers are telling retailers and farmers, “Hey, no antibiotics, no hormones, no chemicals.” And if you look at the stats, you see that there’s a 40% decrease in the use of animal probiotics since 2015. So that bodes well for us, because we bought two businesses. One was called VI-COR, the other was Agro BioSciences. They get us into prebiotics and custom probiotics. We were in nutritional supplements for dairy. We then got into prebiotics and probiotics. So now we have a nice portfolio for not only dairy, but cows, swine and poultry. So as I said before, the non-dairy business is 27% of animal productivity. Today, we think that’s going to have big growth in 2020. And we get lots of questions about milk. Hey, people raise their hands. Isn’t milk consumption in the United States on decline? Absolutely. So if you look at this chart here, the per capita consumption of 2015 was 174 pounds annually. More recently, it’s 164 pounds. But if you look what’s going on with cheese, big offset to that. It takes 10 pounds of milk to make one pound cheese. And then when you comes to the Church & Dwight Conferences, you always walk away learning something you didn’t know. So when you think about milk, also think cheese. Cheese is a big offset for the decline in milk production. So the dairy industry does have growth ahead of it. So we feel good long-term about our algorithm of 5%. We have the trusted brand. The ARM & HAMMER brand goes across prebiotics, probiotics, all of our products. We are aligned with the consumer trend, we’re now into multiple species, and all the growth is ahead of us, particularly internationally. Right now, I want to talk about how we run the company. There’s five operating principles. One, we leverage brands. We have 12 brands that account for 80% of our revenues and profits. These are brands that consumers love. Second thing, we’ve long been a friend of the environment. And I’m going to go into it a little deeper in a moment, and we leverage people. We have highly productive people in an environment, where people do matter. And finally, we’re asset-light. We leverage our assets. Now if you do those four things well, you’re going to have really good returns. But because one of our competencies is identifying, acquiring and integrating businesses, we turn our good returns into great returns. As I said, here are the brands. We have brands consumers love. As far as the friend of the environment goes, over 100 years ago, we started using recycled paperboard in our cartons. In the 1970s, we were the first and really only corporate sponsor for the first Earth Day. Actually 20 years later, in 1990, we’re still the only corporate sponsor of Earth Day, and we were the first to take phosphates out of laundry detergent. More recently, we’ve been more focused on green global electricity demand supply by renewable sources by wind and power. And we’ve been planting lots of trees with Arbor Day. And we all remember from fifth grade science, that trees take carbon dioxide out of the atmosphere and they turn into oxygen. All right. What are some of our goals. We want to reduce water and wastewater by 25% by 2022. We want to recycle more. We want it 75% by the end of this year. And finally, we want to be carbon-neutral. So 100% carbon-neutral by 2025, and that’s through having green electricity and also planting millions and millions of trees. So that’s our goal today. We’re at 60% carbon-neutral. What that means is, we offset 60% of the CO2 that we put into the atmosphere. Okay. And we’ve been getting some recognition for that as well. We’ve regularly show up on list of Barron’s, Forbes, the EPA list of companies that are faithful to the environment. All right. Now I’d just also mention highly productive people in a place where people matter. This is the statistic that is interesting. This is revenue per employee. So you can see, we’re on the far right. We’re over 900,000 right now on our way to $1 million per employee. And you can see where our peers are. We think this is very representative of how lean the company is. And the thing that most people can’t tell about any company we invest in is, what is the culture. And the culture in our company is as follows. And we talk about this both inside and outside the company. It’s blue collar, high aptitude, underdogs. We’re digitally savvy, we embrace diversity and we like taking risks. And because we – that is the environment within our company. And you can’t just snap your fingers, flip a light switch and create that. I didn’t create that. That’s been there for many, many years. It’s the greatest asset of the company. And I think that’s one of the reasons why we’re so successful year-after-year-after-year. Now, we have tremendous financial literacy within the company. Most companies will focus on revenue and EPS. We also focus on gross margin. And that’s 25% of everyone’s annual bonus. And when it’s in your bonus, you ask questions like, “Hey, what’s gross margin? And how can we get it, because it affects me.” And it’s – so how we get it is, we have a Good to Great program, that’s our continuous improvement program. We’re continually optimizing our plants, new products are launched with higher gross margins than the products they replace. And when we buy businesses, we make them better. We expand the gross margins of businesses that we acquire. We have very simple compensation structure. You can see on the left side of the pie, net revenue and EPS. On the right side, we focus on gross margin, which is uncommon, as a metric within incentive compensation program. And cash from operations, we’ve long described ourselves as free cash flow junkies and we still are. All right. I’m going bring up Rick to talk about financials now.
Rick Dierker:
All right. Thanks, Matt. Good afternoon. So we’re going to go through three things. We’re going to go through the 2019 results for the quarter, for the full-year and then go through the outlook. And before we do that, we’ll just start with Evergreen model, we – because we always do. 3% top line growth and 8% EPS growth. And then the drill down for that is 2% organic net sales growth, 25 basis points of gross margin expansion, flat on marketing as a percent, higher dollars typically with revenue growth. We leverage SG&A and we get to 50 basis points of operating margin expansion and then 8% EPS growth. So that’s the backdrop. So how did we do? In Q4, you heard from Matt already, you saw in the release this morning, 4.4% organic revenue growth. Domestic was 3.5%, international was 10.5% and SPD for the first time in eight quarters with positive organic growth, which is great. Adjusted gross margin was 170 basis points up. I’ll walk through the detail of that in a minute. Marketing was up 240 basis points. So that’s the highest spend rate we’ve had in 2019. Just $37 million more year-over-year. It’s a very significant increase. SG&A was up largely because of the acquisition. Our TSA agreement as well as the amortization with that deal. Adjusted EPS was $0.55 versus the $0.54 outlook. So, on a revenue basis, the quarter was very strong, 4.4% and it was very strong even versus a strong year ago, 4.3%. So on a stacked basis, 8.7%. If you run your eyes across the page, 4.5% in the first quarter, 4.9% in the second, 3.5%, 4.4% and then 4.4% for the year. So for the full-year, like I said, 4.4% domestic has a 4% in front of it, that’s fantastic. As Britta said, 10 of 12 power brands grew share during the year. Internationally, just heard from Steve, 9% is a great number and then SPD was minus 3%. Gross margin was up 110 basis points. I’ll go through the detail gross margin in other slide. Marketing was up 10 basis points, that’s greater than our outlook. And then adjusted SG&A was also up for the same reasons I talked about in the quarter. EPS was up 9% to $2.47 and cash from operations was up to $865 million, up 16% year-over-year, just a fantastic result, higher cash earnings and improved working capital, which leads to free cash flow conversion of 128%, which is industry-leading, and we have a slide on that. So gross margin, just to walk you through the puts and takes. In Q4, plus 60 basis points, so that’s really the – we continue to get the benefit from price, as well as higher volumes. Inflation is a 50 basis point drag for the quarter, that has moderated a little bit since earlier in the year. Productivity programs are up 110 basis points. It’s been pretty consistent for the whole year. And then acquisition, so there’s two parts of the acquisition, 50 basis points from owning FLAWLESS, 10 basis points is because they have a slightly higher gross margin in the company. The other 40 basis points is acquisition accounting. Remember we took that the revenue minus COGS, minus marketing, marketing profit, that’s one line in net sales from the period of May through October. And so when there is no offset, it’s a pure margin. So gross margin expansion on a reported basis is 170 basis point. And then on a comparable basis, it would be 130 basis points. So that’s the quarter. And for the full-year, many of the same things apply and comparable gross margin expansion is plus 70 basis points. So just a fantastic year. We raised gross margin, I think, three times throughout the year. So on to 2020. So 6.5% reported sales growth, that’s larger than 3.5% for organic plus the FLAWLESS impact. Domestic is a 3%, international 7% and SPD is 3%, that’s our outlook for this year for the division. Gross margin is up 10 basis points. If you exclude or if you make 2019 comparable with the excluding the FLAWLESS accounting, we’re up 50 basis points apples-to-apples. Marketing is up 10 basis points. Again, we’re investing incrementally behind these brands and behind these big launches you see on the table today, as well as FLAWLESS. SG&A, we’re going to leverage by 10 basis points and operating margin on a reported basis is up 10 basis points, but apples-to-apples, up 50 basis points. The effective tax rate is 21%. The effective tax rate for 2018 was 21%, for 2019, it was slightly below 21% and for 2020, we think it’s 21%. What does that mean? It means all of our EPS growth is largely the operating income growth. EPS range from 7% to 9%, mid-point is 8% and then cash from ops is $890 million. So, as Matt talked about this year as a record, we would have a new record for next year. Okay. So here are some details on the outlook. We start with our 8% Evergreen model, 8% plus 2% accretion for FLAWLESS. Tariffs is a minus 1% drag. We’re getting a hit with tariffs 4B hitting FLAWLESS and our showerhead business to the tune of a drag of about 1% on EPS. Marketing investments for the new launch, that’s the 10 basis points you guys saw on the earlier page. And so that’s how we get to the mid-point of 7% to 9% and 8%. We focused on gross margin for a long, long time, it’s a hallmark of this company. Gross margin, as Matt said, is in everyone’s bonus. Gross margin drives cash flow, cash flow drives valuation. So we had an inflection point of 44.4% in 2018, we recovered nicely in 2019 and we’re going to continue to improve in 2020. So in 2020, here are the details. Plus 80 basis points as we continue to get some benefits carryover from price and as well as higher volume. Inflation continues to be a drag of 150 basis point, that’s largely pretty much across the Board from a commodity perspective. I would say, commodities were flat to up, slightly up. Some examples for you, ethylene is up mid single digits, clay is up high single digits, we have PCR, resin as an example, which is high, up significantly. HDPE resin is flat. So we have some headwinds on inflation, tariffs are in that – is in that number as well. Productivity programs are up 120 basis points, just getting very, very consistent with that. We’ve done some great work on the supply chain. And then the acquisition kind of making that apples-to-apples again shows you how gross margin on a reported basis is plus 10 basis points, but plus 50 basis points when you say it’s comparable. Matt showed this slide earlier, organic sales growth, 10-year trend, 3.5%, which is fantastic. In 2020, our expectations are no different. 2019 was the first time since 2015 that we had a 3.5% outlook. And so we’re proud to say that we’re doing that, again, despite the pullback on private label and getting out of private label vitamins and a little bit of OXICLEAN laundry high promotion. Okay. So just as important as volume, I mean, organic revenue growth is how we get there, right? So for the last 10 years, organic revenue growth was 3.5%, our volume growth on average is around 4%. You can see on the graph that we kind of inflected in 2019 and volume went down, right, and price mix went up. And our outlook for 2020, 3.5% organic revenue growth, about 50-50 is going to come from volume versus price mix. Then marketing spend again is up 10 basis points. We’re one of the top 20 advertisers within CPG. So we just have a significant amount of firepower here that we put to use for our brands. And then SG&A, on a reported basis, it looks like it’s gone up for the last few years. But when you strip out the acquisition, amortization, it’s actually very flattish. So we’re just really proud of this and 2020 is going to be no different. We expect to improve and leverage SG&A in 2020. We’ve had consistent strong adjusted EPS growth, so high single-digit, double digits with tax reform and again, high single-digit in 2019 and 2020. So our range is 7% to 9%, mid-point is 8%, the peer average is about 1% to 2%. This is my favorite Slide, best-in-class free cash flow conversion. We spend a lot of time on this, because we believe cash flow drives value and Church & Dwight in 2018 was 124% free cash flow conversion, that’s free cash flow divided by net income, the peer average was 85%, a lot of companies target 90%. Here is a new slide for you. Here’s our history over time. 125% in 2015, 130% in 2016, 123% in 2017, 124% in 2018 and 128% is what we just finished out in 2019. Our outlook for 2020 is 119%. So we just believe this is what sets us apart from our peer group to play in the 80s, 90s or close to 100. And how do we do that? Well, we do it a couple of different ways. One is really strong cash earnings. The second one is our improvement in working capital, cash conversion cycle. We’ve gone from 52 days in 2009 all the way down to 18 days in 2020. If you strip out the last two acquisitions we’ve done, this shows you how good we’re doing it at really moving the needle in working capital, trying to get down to zero. That’s still a goal. So we’ve gone – if you strip those two out, we’re at seven days today. Our baseline changes, because we’ve added these two new businesses that have a Chinese supply chain. So now we start off at 18 and we’ll continue to work through that number. But you’re going to see that we had great working capital improvement in 2019 and we expect no different in 2020. And we have a very strong balance sheet. We ended the year, less than 2 times levered, 1.9 times, we expect by the end of 2020 to be about 1.5 times. We have significant financial capacity, right? When you’re 1.5 times levered by the end of the year, you have the ability to do deals. Our prioritized uses of free cash flow has been the same for many years. Number one is TSR-accretive M&A. Number two is TSR-accretive M&A, but debt reduction is number two, and that’s where we’re going to use the cash for this year. Number three is NPD, number four is CapEx for organic growth, and then number five is dividends or buybacks. We’re not a capital-intensive company. We’re bumping up about $90 million next year and that’s still less than 2% of sales. We have a great dividend increase in 2020, it’s 5.5%. This is 119 years consecutively paying a dividend And then here is a new slide for you. Over the last three years, our average in the peer group for dividend annual growth rate was 8% and that’s the top tier of all of our peer set. And so with that, I’ll invite the management team up and we’ll answer any questions.
Operator:
A - Matthew Farrell:
Well, all the hands are up, hands not even up here yet. Okay, Nik.
Nik Modi:
I finally beat someone taller than me. So I guess, two questions. I remember, I don’t know, maybe it was 10 years ago, seven years ago, compaction was a pretty big deal for Church & Dwight from a margin perspective. So I was hoping to get some perspective from you on the new product launch and what that means for shipping costs and just packaging costs and how you think about that? And then the second is, when it comes to FLAWLESS, I know there’s kind of conflict right between the As Seen on TV and the merchandising aspect. And so just thinking longer-term, is there a plan to like completely migrate this to a in-store and digital and online product where you don’t have that comp, because you guys have really execution, merchandising, display activity. So just – was hoping to get some clarity on the long-term plan there?
Matthew Farrell:
Well, I’ll take that one first. Yes, I mean the plan for FLAWLESS system migrated from As Seen on TV brand and completely into the wet shave aisle and completely vacate that part of the store. Because in a lot of stores, it’s not in a very attractive place. So if you look at one major retailers by automotive. But when we bought it, we said no, this is a brand that’s going to have legs at long-term and it belongs to wet shave aisle. And one major retailer is getting behind it right now. So over time, that’s what you’re going to see happening. It’s happening right now in 2020. Your other question was about compaction. So when compaction happen, there is one major retailer that drove that many, many years ago, that’s not on the horizon right now for the industry. I mean, right now, one would argue that the biggest form of compaction is pods. So that pods at some point – if pods at some point plateaus, I think, it’s possible then we would go back to, it may be a major compaction for liquid laundry detergent, but that is clear enough on horizon right now. Were you asking the question about that new product…
Nik Modi:
Yes.
Matthew Farrell:
…that we have online. I’ll let Britta take a swing at that one and what the insight was around that.
Britta Bomhard:
So I think you’re talking about the product I showed, that’s an e-commerce play, right? So it’s not in mass distribution, because I think I’ve said that, and you’ve seen our ambition to grow on the online class of trade, because that’s where all the consumers go and a lot of shopping happens. And currently, there is not a good loan resolution there. And that’s why we’ve developed this specific product for that class of trade, and we’re seeing phenomenal results.
Nik Modi:
Great. Thank you.
Matthew Farrell:
Okay. Bill?
Bill Chappell:
Yes. Sticking on the laundry side, maybe first on CLEAN & SIMPLE. Can you give us a little more color. Is this incremental shelf space? How cannibalistic do you expect it to be? And then also, I mean – and maybe it’s in the plans, there is not a pod form coming out, I guess on the initial launch. Well, it seems that Tide is coming at you with the Tide Simply version of pods. So maybe the thought behind that of is, are you seeing pods in your category start to level out where it’s not as important? Do you not see this as big of a threat? So any more color both around what the shelf space looks like and how you expect this to interact with the core brand and then also just from the pod standpoint, the competitive launch?
Matthew Farrell:
Yes. So CLEAN – I’ll let Paul comment at some point, but CLEAN & SIMPLE, whenever you launch a new product in liquid laundry under the ARM & HAMMER brand, you’re going to have some cannibalization. But this one there will be some cannibalization, but net, it will be incremental to us and we think as well to the category. As far as, are we going to move into pods for CLEAN & SIMPLE, we wouldn’t disclose what our plans might be with respect to the CLEAN & SIMPLE as a platform. Could it happen? Absolutely. Bill, I’ll let Paul comment as well some retailer reception to CLEAN & SIMPLE.
Paul Wood:
Yes. I’ll be a little guarded just in the message, more for competitive reasons than I’m to avoid your question. But what I would tell you is, with every launch, we are going to have that cannibalization where you have the incrementality, absolutely. This one is a little different though, the story on this one of everything Britta showed in the marketing and the timing, what the consumers are looking for in the health and wellness front, just the other trends going on, makes us a very interesting story as you’re pitching it to get incremental space, different space, display space, other things in the store. I would tell you, it’s happening as we speak right now, the resets, so I don’t want to give away what others are doing. But I’d encourage you the next couple of weeks to get out to a retail, loved to have retail with you and show you firsthand. This one is a little different. I would also tell you on the insights front, we believe this isn’t just looking at the consumer within our set today buying another yellow bottle. This is going to get some attention on shelf from maybe you’re not buying it today. This is going to bring you in, the CLEAN & SIMPLE, the marketing grid has got behind it. You just saw fraction of it today. In the shopper marketing we’re doing with retailer is going to be a little special. So I’m excited, I’m going to temper my vocabulary here, but love to talk to you more on this one.
Matthew Farrell:
Okay. Rupesh?
Rupesh Parikh:
So I guess, just my first question with FLAWLESS, just curious what drove the shortfall in Q4. And as you look to this year, just want to get a sense, it seems like distribution is driving all the growth, just wanted to get a sense of velocity, the contributor. And then, also do you expect any inventory adjustments?
Matthew Farrell:
Yes. So in the fourth quarter, we were down year-over-year. So business was $180 million in 2018, it was $186 million in 2019. We bought the business, we thought it would be higher by the end of the year. We know why – a couple of things we disclosed. We had an issue with one large retailer, Bed Bath & Beyond and we also delayed a launch into 2020. Now as far as the consumption goes, consumption was down significantly in the fourth quarter. We expect that to continue, but to start to recover in the first quarter. And by the time we get to the second quarter, we’re in the new launch and also the new distribution, we expect consumption in measured channels, because measured channels in this – for this category is less than 50%. But you’ll start to see in measured channels a year-over-year increase. And we think it’s going to build from Q2, Q3 and Q4. So I think a lot of the growth is ahead of us starting in Q2 as a result of the NU RAZOR.
Rick Dierker:
Yes. And I would just add to that. From an organic growth perspective, right, we’re calling 50 basis points for tailwinds from FLAWLESS. In Q1, we think it will be flat to slightly down, and – but pretty much 90 basis points to 100 basis points of tailwind in the second-half and that’s how you get to the 50 basis points for the full-year for organic.
Rupesh Parikh:
Okay, great. And then…
Matthew Farrell:
Do you have another one, Rupesh?
Rupesh Parikh:
Yes. One quick one. So just in your guidance, what are you assuming for the promotional environment?
Matthew Farrell:
Okay. So on the promotional environment, we’ve talked about every quarter, and as many of you know the promotional environment generally talking about the household side of the house and not a personal care. And when we say household, it’s about laundry and we’re talking about litter. I’ll take litter first. The litter category is pretty tame right now as far as the promotional environment. So if you look at sequentially, it was pretty much flattish and even year-over-year, there is no story there. So we think it’s steady as you go in litter. I think you got to keep in mind is that, in the litter category these hard fought price increases, it’s unlikely that the suppliers are going to want to deal that, that the hard one increased back to the consumers. So I wouldn’t expect that to change in 2020. Laundry, same story. I mean, Q4 was our lowest quarter of the year, 25% sold on deal. And the category was 35%. And liquid laundry, little bit higher, it was 37% sold on deal. But two big suppliers would be Church & Dwight and Henkel both down sequentially from Q2, -- pardon me, Q3 to Q4. And Procter was up, it kind of filled the void in the promotional space. We expect that to continue in 2020. Okay. Your next. Yes.
Rupesh Parikh:
Okay. Thank you. Just on the – sorry, 3.5% organic growth, like and you’re exiting that you said is now out of the vitamin. So the vitamin business in private label, is that going to be – I’m assuming that growth was more dilutive to your growth or – it was actually growing faster. So that 3.5% on a more continuing space is like a 4%, or is not – is small relative to make – to move the needle?
Matthew Farrell:
Yes. I’ll take a swing at this and then Rick can jump in. Yes. So we call it 3.5% for 2020. Our run rate in the second-half of 2019 as a company is 4%. We’ve said, hey, that’s going to accelerate by 50 basis points, because of FLAWLESS from 4% to 4.5%. So we have 100 basis points go in other way for two reasons. One, exiting private label vitamins and number two, we’re continuing to pull back on OXICLEAN promotions. Now with that 100 basis points, the lion’s share of that is the vitamin business. We have stepped up our innovation over the last couple of years in vitamins. If you saw the Slide that we had earlier, you’ll see – if you went back to 2016 and 2017, we had like six new launches a year, 2018 – from 2019, we had 22 new launches and next we’re going to have 17 new launches. So – but this is the right time to exit our private label, it came into the company with the acquisition and it’s lower margin and we think it’s fine.
Rick Dierker:
Yes. I would just add, that business was flattish, the private label business for vitamins, it wasn’t declining or anything like that. We just felt that, that wasn’t the right strategic choice for the company. So we decided to proactively get out of it.
Rupesh Parikh:
And that is I think – that is accretive to margins, If I assuming right on exiting, to end that business or that’s not?
Rick Dierker:
It’s – when you think about the scale and the size of that business, right, where – if we give you a sense of it, if we’re saying 100 basis points is going down for those two things, maybe two-thirds of that is the private label and one-third of that is the laundry stuff. So, any impact on margin is pretty minimal.
Rupesh Parikh:
And following up on Bill’s question, if I may, on the CLEAN & SIMPLE, is that a margin accretive innovation or in the meantime you might have – like, what is the price point that you’re positioning at this point?
Matthew Farrell:
Hey, Paul, do you want to take a swing at the price points?
Paul Wood:
Yes. So the price points, this is going to be right in line with our existing lineup. So just as Britta was talking about the efficacy and it being equal, that’s how it will show up for shelf as well. And that’s a really big message that our retailers really resonated with them that it was going to be line-priced.
Rick Dierker:
And then from a margin basis, we wouldn’t really say much, but it’s at brand average. Year one we have, of course, cost to drive volume for incrementality.
Matthew Farrell:
Okay. Joe?
Joe Altobello:
Thanks. Just wanted to get a bit more color on the increase in marketing spend, obviously a big in the fourth quarter, and it sounds like you’re looking for about a 1 point of headwind on EPS growth in 2020. What’s driving the increase? Is it bigger new launches and what particular brands is it going behind and are you shifting dollars away from promo into marketing?
Matthew Farrell:
Is the question with respect to fourth quarter?
Joe Altobello:
Fourth quarter and 2020 as well?
Matthew Farrell:
Okay. Well, fourth quarter, we could see what was coming and we are doing well on top line and gross margin. So we have a chance to reinvest both in marketing and in SG&A. We call that all places we invested in SG&A. So obviously, we’re able to throw a lot of money behind on the brands. That – and that always helps you going into the new year. As your question about 2020, is the 10 basis points uptick?
Joe Altobello:
Yes. More so that the 1 point of EPS headwind that you’re expecting to from launches?
Rick Dierker:
The 10 basis points does represent the 1% EPS drag and it’s really for the new launches, right. The one on the table, we’ll really get behind that in a big way. The NU RAZOR for FLAWLESS get behind that in a big way. And then maybe, Britta, if you want to talk about.
Britta Bomhard:
Yes. So we have a couple of exciting product, as you saw. So, for example, BATISTE foam, we are category leader and as you’ve seen, there is a huge household penetration opportunity, it’s also a new hair type. So we’re going to spend some money on educating consumers about a new way, particularly women with curly and dry hair.
Matthew Farrell:
And maybe one more I had, I just thought of is, we showed you household penetration for WATERPIK in the U.S. versus internationally, and we found that it’s very responsive to advertising. And so now we’re going to start rolling that out in Europe and Canada and Australia. So that marketing investment is happening globally as well.
Joe Altobello:
And just one for Steve. The increase in operating margin for international this year is pretty big. Is that coming from sales leverage among other things or cost savings programs? What’s driving that?
Steven Cugine:
Yes. So I think there’s a couple of things. We had some expense in the year that we’re not going to recover. We feel like we’ve made investments on top of that, that we’re not going to repeat again in next year. I would say, that’s a large part of that and there is some mix as well.
Joe Altobello:
Okay. Thanks.
Matthew Farrell:
Okay. Steve?
Stephen Powers:
Okay. I do have a question for Steve. But something Rick said earlier prompted another question. Why would FLAWLESS have any impact on organic regardless of what it does in the first quarter, given that you didn’t owner it a year ago?
Rick Dierker:
It doesn’t. I was trying to give you a sense that on a reported basis in Q1, that it could be flat to down. The organic impact is 50 basis points for the full-year. All of that’s in the second-half, around 100 basis points.
Stephen Powers:
Okay, perfect. And then internationally, maybe you could get a lot going on, but maybe you could rank order, the growth initiatives you have on top three, whether you think about it by brand, by geography or by category? And then as you think forward with the commitments or margin expansion as an evergreen, does that inhibit your ability to kind of press on growth as you have been or should we expect some deceleration back down toward that Evergreen’s six-ish level?
Steven Cugine:
No, we feel really confident, I mean we see the business accelerating as you saw in 2019, and we see that continuing into 2020, again with less requirement for investments. Because we think we have the right kind of staffing level in each one of the regions, China was a big investment over the last couple of years, as we’ve built our own team in China plus we spent money on slotting, getting product into that market. So we think all of that, whether it would be Latin America, which has been growing very nicely for us and in Asia-Pac, whether it would be China or Southeast Asia, we’ve made a lot of investments in the past. And now we think we can reap the benefits of continued strong organic growth without those investments repeating. That’s just – that’s why we feel, so confident that we can continue to deliver on the operating margin, because we’re going to get leverage in the P&L. So we’re going to get that on marketing and we’re going to get that on SG&A, for sure.
Stephen Powers:
It is the growth investment skewed anywhere, I mean are you more excited about emerging markets about...
Steven Cugine:
You know it’s a funny thing, and [indiscernible] is here. He runs our GMG business and he would say this year, we had strong growth in EMEA and in Latin America. Latin America is smaller for us, but fast growing. We made those investments in China, we saw very strong China growth in 2019 and we expect strong growth in Southeast Asia as well. Asia, in particular, we see is real growth engine long-term for the company, because we’re just still young and small, but growing fast.
Matthew Farrell:
Okay. Swing to this side of the table, Kevin?
Kevin Grundy:
All right. Kevin Grundy, Jefferies. I had a question on international as well. So it works out. So connecting the dots just to sort of pick up where you left off there, Steve, given that why the implied deceleration in the outlook for international and I don’t want to diminish 7%, which is outstanding. But you guys haven’t done a 7% in the past five years in the region and now you have a presence in China. So I’m just trying to to connect the dots with that. And then more broadly, maybe, Matt, you can chime in the role on M&A and how you potentially see that longer- and growing your international business. And lastly, from a capital planning perspective, when do certain markets you potentially consider moving them from the export model to the subsidiary model? What’s sort of like a tipping point? How do you think about that and implications from an income statement and from balance sheet perspective? Thanks.
Matthew Farrell:
Okay. I’ll try to remember all that. Let’s start off with the current year. So, we have an algorithm of 6% annually. So we always go back to that, can we sustain 6% year-after-year-after-year. And if you look at what Steve has been doing in international is hitting out of the park. And so, now we got a big plan for this year, you might say you’re sad because it’s not 9%, but we’re not a company that’s going to get way out over our skis. So we think we got a strong plan for 2020. We don’t view that as a deceleration, we look at that as we’re consistently now delivering above our algorithm. You asked the question about international. So we have done some M&A internationally over the past few years. Viviscal was a – is an international brand. Our WATERPIK had some international as well. We bought the ANUSOL brand from J&J. And so we’re putting a lot of effort behind those and we get a lot of traction. So Steve and his gang have done a great job, taking those two to international markets. So we’re continually scanning for things that we can acquire, and we can put into our infrastructure and leverage it. But we’re pretty fussy about what we’re going to buy. And as you know, you had a third one though, the third question.
Kevin Grundy:
Yes, when does it tip to go direct?
Matthew Farrell:
Yes. Okay, I’ll go – Steve can say what we’ve done in Germany.
Steven Cugine:
Yes. So we look at markets where we can go direct and it really is all about SG&A leverage. So how concentrated is the retail environment. And in Germany, it’s quite concentrated. So, we were able to go direct in Germany and manage that P&L, so we get returns fast. My two buddies down here, they’re pretty disciplined about spending and returns, as you can imagine. So you really need like a 20 to 1 relationship in terms of SG&A investment to sales growth. And so where the markets are young and highly fragmented from a retail environment, it takes a lot more SG&A to make that happen. So we know the underlying economic model for us, what we need to have to shift from an export market to a subsidiary market. And we’ll make those calls as we see fit, but that is not required for us to hit our evergreen target.
Matthew Farrell:
Okay. All right. Same table, Jason.
Jason English:
Good afternoon, and thank you. Two very different topics for questions. First, sticking on international, but with a supply chain angle. Can you update us on the status of tariffs on your supply chain and also whether or not we should be considering any risk related to the coronavirus in terms of supply and manufacturing of – whether it’d be the WATERPIK or I’m not sure where FLAWLESS is manufactured whether we should be cognizant of that as well? Second is on private label. Could you size of 100 bps drag, how much of it is from the private label exit, any reason to think that may actually suck some capacity out of the industry and help your branded side? And is there also maybe on the other side of that, risk presumably a good time to exit would have been five years ago when you’re spending a lot of money to add capacity, I imagine you chose not to, because of, there was a risk tethered to it. If assuming that’s the case then why is that there no longer that risk?
Matthew Farrell:
I’ll start with China. So we’re well aware of what’s going on in China, right now with the virus. So we have checked with our suppliers of both of finished products and also business like FLAWLESS and SPINBRUSH and WATERPIK. And right now, it looks like because of the extension of the Chinese New Year, there is going to be a one, maybe two-week delay in startup of those manufacturing sites. But because of our safety stock what’s on the water and also, you can overcome some of delay like that with air freight, that we don’t see a risk right now with what we know right now to quarter call that’s in the – it’s in the release. Good on that one?
Steven Cugine:
Yes. And then on tariffs I would I try to talk about in my prepared remarks, a little bit. But that 1% drag on EPS is tariffs that’s really the four B list that went into effect on December 15, and we’re getting hit on showerheads and FLAWLESS. So you can do the math on what about 1% EPS drag is, but it’s a couple of cents. And then your other question on private label vitamins of 100 basis points decline in organic growth, I had said about 60% is piece of the private-label vitamin beginning to exit, right? It’s a two-year process. So 50 bps of the 100 bps is from private-label vitamins. And I don’t know, Rick, if you want to say anything else about the supply chain in China or are you good?
Rick Dierker:
Yes. Matt pretty much covered it. We’re working very closely with our suppliers. And what we know so far is the one to two-week delay that Matt referenced on starting up after Chinese New Year. We have ample safety stock don’t anticipate a material impact to Q1, but it’s something we’ll continue to monitor on a regular basis.
Matthew Farrell:
Okay. All right. Okay. You’ve been waving your hand for a while.
Stephen Powers:
Thanks, Matt. Wanted to talk about two different categories and just state of competition in laundry and cat litter, and then also your expectations for fiscal ‘20 between volume versus price mix?
Matthew Farrell:
I couldn’t hear the very first part of it.
Stephen Powers:
Laundry and cat litter, the state of competition.
Matthew Farrell:
Oh, the state of competition in the laundry and litter category? Okay. Well, I mean you saw the chart with respect to shares in laundry. We had a great year in laundry. ARM & HAMMER was up. XTRA, for the first time in a longtime held share up a little bit. And OXICLEAN, we lost some share, but that was as not as expected because we pulled back on promotions. You also saw from the chart the dynamics over the last three years, but who is winning and who is struggling. We think we have an unfair competitive advantage in the laundry detergent, because we have a value brand, that’s advertised, which is ARM & HAMMER. And ARM & HAMMER is $1 billion brand if you go across all of our categories. And actually we’ve done a wonderful job in positioning that product against Sun over the last couple of years and we continue to win distribution. So we’ve got a long-term plan and we aim to be the number two supplier of laundry detergent at some point. In the litter category, litter is a function of innovation and we have been the innovator in that category for many, many years. And we think that over time that is going to bode well for us as far as growing share in the future. I commented earlier about the promotional environment, it is pretty much – pretty tepid, I would say, in both categories. I don’t expect that to change in litter as we said, because we’re not going to deal back your price increases. And I do think that the reduction in the amount sold on deal in the laundry category is really de facto price increase, we want list price increases in laundry. But the pull back in promotions as a group over time is de facto an increase in price and it improves margins.
Steven Cugine:
And Matt, if you want me talk about just how we advertise Oxi Laundry and what’s this done to the additives category?
Matthew Farrell:
You can do that.
Steven Cugine:
Well, sometimes myopically we just look at, Oxi Laundry is down a little bit in share, but we really didn’t take a broader brush and say since we launched OXICLEAN laundry, we’ve gone from a 42 share in additive to 56 share in additives. So we’re really happy with our OXICLEAN megabrand.
Matthew Farrell:
I hope everybody paid attention to that. So if you go back and say, wow, OXICLEAN launched into premium laundry detergent and we’re sad because it didn’t work out. No. So in stain fighters, we had a 42% market share when we launched OXICLEAN over in liquid laundry, it went from 42% to 56% today. So all that effort paid off, and so we’re making a lot more money today. So that brand is alive and well.
Britta Bomhard:
Can I add something. So you see…
Matthew Farrell:
Let’s pile on here. This is good.
Britta Bomhard:
Sorry?
Matthew Farrell:
Let’s pile on.
Britta Bomhard:
Yes, well, I love that brand. So I have to talk about brands. And I think you’ve seen the more power to you and what it does for us. We now have a similar and that’s work your magic on OXICLEAN, which is equally working extremely well across the different components of OXICLEAN. So if we have several very clear evidence the lifts after we advertise and then it’s across the different sub-segments of OXICLEAN as well. So I’m very confident, positive that OXICLEAN is a very, very strong brand and we continue to grow.
Matthew Farrell:
Okay. All right. It looks like we might be done. Hey, I want to thank everybody for coming today. We had great questions and looking forward to talking to you at the end of the first quarter.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2019 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead sir.
Matt Farrell:
Okay. Thank you. Good morning, everyone. Thanks for joining us today. I'll provide a few comments on the quarter and then I'll turn the call over to Rick, our CFO, when Rick is finished, we'll open up the call for questions. Q3 was an outstanding quarter for our company. We delivered higher than expected 3.6% organic sales growth. We had gross margin expansion from the base business and 13.8% adjusted EPS growth. And as you saw in the release, we exceeded our outlook by $0.06, partially due to a $0.03 retroactive tariff exemption. In the U.S., organic sales grew 3.3%. Our categories are growing. Our market shares were healthy as evidenced by nine of our 12 power brands grew or held share and majority of our power brands grew market share. And in most cases this was achieved while reducing our promotional activity. We continue to have success in the online class of trade. Online sales grew 30% this quarter. We expect 2019 full year online sales to exceed 8% compared to 7% in 2018. And many of our power brands continued to be number one on Amazon. Our international consumer business turned in another excellent quarter with 8.7% organic growth. The standouts in Q3 were Australia, Mexico, Germany and our Global Markets Group, which we formerly referred to as our export business. The Global Markets Group grew 13.7% in Q3 and has been an outstanding contributor to our international growth. And it is noteworthy that approximately 90% of the GMG growth over the past three years is driven by sales growth of existing distributors that balances new international markets that we have been entering. International is a perennial bright spot for Church & Dwight. Our long-term organic growth target for international is 6%. This business has averaged 8% organic growth from 2015 to 2018 and 2019 is shaping up to be another exceptional year. Now turning to Specialty Products. Q3 was another challenging quarter as organic sales declined 4.1%. Throughout 2019, we have seen lower demand for animal productivity products from our dairy customers. Milk prices have been increasing for the past six months, which should bolster future demand for our products. We continue to be optimistic about our long-term 5% organic sales growth algorithm as a result of our acquisitions of businesses serving other species like poultry, cattle and swine. Let's go back to the U.S. consumer business for a minute and call out a couple of highlights in the quarter, laundry and dry shampoo. In the laundry category, which grew 2.2%, ARM & HAMMER laundry consumption was up 6.6% and gained 40 share points. XTRA liquid detergent consumption was up 2.9% and gained 10 share points. As anticipated the promotional environment in laundry continued to abate. We significantly reduced ARM & HAMMER laundry percentage sold on promotion by 580 basis points while maintaining growth. Our new laundry product, ARM & HAMMER FADE DEFENSE is doing well and continues to meet our expectations. In dry shampoo, BATISTE continues to gain share with 26% consumption growth more than double the category growth of 12.6%. BATISTE is the number one dry shampoo for the 15th consecutive quarter. Now I'll make a few comments on our more recent acquisitions. Globally WATERPIK continues to show growth and it's the number one leader in the category with market shares in the high 90s. WATERPIK's year-to-date sales growth is 9%. The business is on track to deliver high single-digits growth. Internationally WATERPIK grew 35% in the quarter. We are replicating the launch-and-learn professional marketing program, which is used in the U.S. Big international opportunity is increasing household penetration. We estimate that roughly 22% of U.S. households use WATERPIK compared to 3% to 5% in Europe. We are also seeing growing demand for water flossers in Asia. Next is FLAWLESS. This is a business that we acquired in May of this year. In the first half of the year, FLAWLESS saw strong sales growth up 38% on a pro forma basis. In order to get to our 15% growth full year estimate, in the second half, we expected pro forma sales to be up slightly. This deceleration was expected because we were lapping the 2018 launch of the FLAWLESS brow product. Q3 was the second highest quarter ever for FLAWLESS. However, pro forma second half sales are down 10%, resulting in 6% full year pro forma sales growth. A couple of things happened. One important retail customer has been experiencing operating difficulties with a 7% lower same-store sales, which affected orders for our product. In addition, sales are lower because we decided to delay a new product launch until February 2020 to better coincide with planogram resets at several important retailers where we have had significant distribution wins. It's very important to our growth plans as we transition this business from being display-driven to an in-aisle brand. So based on distribution wins so far, we expect a 10% increase in our ACV in 2020 and we are very excited about the future of this brand and expect 2020 sales growth to exceed 15%. Regarding Q4, our year-to-date performance and the tariff exemption have afforded us the opportunity to reinvest in the business. We always manage Church & Dwight for the long run and it has been our long-standing practice to invest over-delivery of earnings back into the business. As you saw in the release, in Q4, we plan to invest in our Asia Pacific partnerships and are accelerating investments in R&D, predictive analytics supply chain and sustainability. So in conclusion, we had an excellent quarter. Organic sales growth is solid. Base gross margin is expanding and we're on track to exceed our evergreen business model in 2019. I'm going to turn it over to Rick right now for his comments on third quarter, fourth quarter and full year.
Rick Dierker:
Thank you, Matt, and good morning everybody. We'll start with EPS. Third quarter adjusted EPS was $0.66 per share, compared to $0.58 in 2018, up 13.8%. The $0.66 exceeded our outlook of $0.60. That is a $0.06 beat. We had a favorable ruling on the company's appeal of Tier two tariffs, which helped the quarter by $0.03. And the other $0.03 was $0.02 from business performance and $0.01 of marketing timing. Q3 reported EPS was $0.62. Adjusted EPS excludes the earnout adjustment for the FLAWLESS business. And as we discussed in previous calls, this quarterly adjustment will continue until the conclusion of the earnout period. Reported revenue was up 5%, short of our approximately 6% outlook, largely due to the lower FLAWLESS sales and a currency drag. Organic sales were up 3.6% exceeding our Q3 outlook of approximately 3%. As Matt already covered the divisional performance, I'll spend a few moments on price mix and volume for the company. Organic sales increased by 3.6% as positive price and mix drove a 4.3% increase. This was slightly offset by a negative volume of 0.7%. Lower volumes resulted from lower promotional spending and the impact on volume from price increases. Historically, organic sales growth has been volume-driven. And while volumes have performed in line with or better than our expectations in response to the recent price increases, it has contributed less to growth over the last several quarters. In 2020 and beyond, we expect volume to be the primary driver of our growth. I'll now move to gross margin. Our third quarter gross margin was 46.6%, a 230 basis point increase from a year ago. This is 100 basis points better than our outlook, which is due to the tariff exception benefit. The full year net impact on gross margin related to tariffs in '19 is neutral. Moving now to marketing. Marketing was up $4.7 million year-over-year. Marketing expense as a percentage of net sales, decreased by 10 basis points to 11.5%. We continue to expect full year marketing as a percentage of net sales to be 11.7% or flat to 2018. For SG&A, Q3 reported SG&A increased 220 basis points year-over-year. Excluding the FLAWLESS earnout adjustment, SG&A increased 110 basis points, primarily due to intangible amortization, related to acquisitions. R&D spending, which is included in SG&A was up 7% in the quarter, as we continue to invest behind innovation. Adjusted net operating margin for the quarter was 21% or 130 basis points higher. Other expense was $16.2 million. And for income tax, our effective rate for the quarter was 21.6%, compared to 21.9% in 2018, a slight decrease of 30 basis points, primarily driven by a higher number of stock options exercised. And now to cash. For the first nine months of 2019, net cash from operating activities was $617 million, a $49.4 million increase from the prior year. And this higher cash earnings were partially offset by an increase in working capital. Our cash earnings are up 13% year-to-date versus a year ago. And through the first nine months of the year, our AR-factoring program is flat to prior year. We expect to see an increase in the program in Q4. During Q3, we repurchased 150 million shares to get ahead of our 2020 share creep and what we considered an attractive share price. For Q4, we expect adjusted EPS to be $0.54 as a result of our investments and higher tax rate. And now for the full year. We continue to expect organic sales growth to be approximately 4%. We now expect reported sales growth of approximately 5%, previously 6%, partially due to the FLAWLESS integration starting November 1 versus October 1 as well as foreign currency. We're timing a system cutover until after peak seasonal orders and display building is finished. We now expect full year gross margin to expand 100 basis points or 60 basis points excluding the FLAWLESS acquisition accounting, which is an improvement. As I said earlier, the full year impact of tariffs on gross margin is neutral. We continue to expect full year adjusted operating margin to increase 50 basis points and we continue to expect 2019 adjusted EPS of $2.47 per share or adjusted EPS growth of 9%. As mentioned in the release, and as Matt commented, similar to prior years, we will be reinvesting the Q3 beat back into the business to continue our momentum. We listed the areas of investment in the release and as one example we're excited about how well Asia Pacific is doing. Remember that business was less than $10 million just a few years ago and now it's approaching $50 million. We will continue to invest incrementally where it makes sense. Lastly, I'd like to provide some additional details around the FLAWLESS accounting treatment during the transition period, May 1 to October 31. We decided to wait until November 1 to purchase FLAWLESS inventory in order to minimize any business disruption risk during peak seasonal shipment. During the transition period, net marketing profit received from Ideavillage is accounted for as other revenue as a component of net sales. So, for Q4, we'll have a month of October, reflecting marketing profit and the month of November and December reflecting net sales. And just a housekeeping note, when we provide our 2020 organic outlook, we will proforma 2019 results for FLAWLESS for the 7 months of ownership to enable investors the ability to assess on a consistent basis, our like-for-like revenue growth. And with that Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] Our first question comes from the line of Olivia Tong from Bank of America, your question please.
Olivia Tong:
Great. Good morning. Thank you. Wanted to talk a little bit about the balance between volume and price mix as we start to lap some of these initial pricing gains because your price is clearly holding up nicely, but the volume seems to be suffering a little bit. So does that concern you? And what does that look like going forward? And any change in your view on the makeup of organic sales growth as we go forward particularly in Consumer Domestic? Thanks.
Matt Farrell:
Okay. Good question. So we raised prices in eight categories, let's say five in household and three in personal care. So litter, stain fighters, carpet deodorizer, baking soda and also WATERPIK. I guess WATERPIK we throw over on the personal care side. Then dry shampoo, condoms and ORAJEL. So volumes have been better than expected for us throughout the year. Logical question is, okay when is the price mix going to turn positive for volume? And from our point of view, generally you have to wait a year for that to happen. For most categories -- most of our categories are need based and generally volume growth will return about one year after price increases.
Rick Dierker:
Yes. And I would just add Olivia. I think you heard in my comments in 2020 and beyond, we think we're going to be largely volume driven. As an example the domestic business in Q2 was minus 0.9% on volume. And in Q3 it was minus 1.8%. So it was sequentially worse. Now that's largely a cat litter story. And remember in Q2 on the call we said we expected our litter business to slow down a bit in the second half. We -- competition raised price earlier than we did so we got a little bit of a volume benefit in the second half. And so on a stack basis, we don't usually do this. But on a stack basis for sales litter in Q1 was 16. In Q2 it was closer to 12 so the first half averaged 13 and the stack basis for Q3 and Q4 is going to average actually 14. So the litter business is very strong, but that show up a little bit in volume in Q3.
Olivia Tong:
Got it. That's helpful. And then Nielsen, our scanner data has looked a little softer recently particularly as time has progressed. So laundry is still doing well, but many of your other categories like you mentioned litter are starting to see some softening. And I know you said, the second half/first half pricing phenomena. But can you talk about the major variations that you're seeing relative to scanner beyond that?
Rick Dierker:
Yes sure. Our bridge from our organic number to Nielsen, Nielsen was around 1.7%. So that would be tracked channels. We were at 3.3%. That's a delta of 1.6. 2/3 of that is just on tracked channels. I think you read in the release or in Matt's comments online sales are up 30%, right? So that business continues to do really well. And then maybe 1/3 of that is lower coupons as we pull back on trade and laundry as an example we're also pulling back on couponing. So by and large, it's really just a comp issue for litter and then it's pull back for everything like laundry.
Olivia Tong:
Thank you.
Operator:
Thank you. Our next question comes from the line of Kevin Grundy from Jefferies. Your question please.
Kevin Grundy:
I wanted to pick up on FLAWLESS. So Matt I guess what have been the learnings so far? The commentary was that it's going to come in a bit below expectations on the back half of the year due to some softer comps from a key customer and just some timing around innovation. But it sounds like you're still confident in the 15% sales growth for next year. But I guess the context is this asset is a little bit different and it's been passed along with WATERPIK. And it's less common as I can recall for an acquired business to miss plan at this early stage after an acquisition. So the questions would be do you think you have a full visibility on the reasons the business is underperforming at this point? How is it performing outside of that key customer? And then what gives you confidence that you can deliver 15% sales growth for the business looking out to next year?
Matt Farrell:
Yes. The - look the second half one thing is out of our control, one thing is in our control. So it's out of our control. If you have an important retailer, historically the largest account having some operating difficulties in cutting orders that's just -- those things happen. What was in our control is, do we go forward with a new product launch broadly? And obviously making that decision to defer to next year was an obvious hit to our reported numbers, as well as the perception of investors with respect to the acquisition. So we deferred that until February 2020. The good news is that, we've been getting a lot of distribution wins that we know are coming. And when we see that the ACV is going to be up 10% next year and we're calling a 15% growth, we think it's on sound ground. Now the thing to keep in mind here too is that, this is a brand that's in transition. If you were a -- the brand is largely driven by displays and it's moving to be an in-aisle brand so that's a big transition. And remember that business wasn't set-up to manage a business that was an in-aisle brand. This -- and the other thing we're doing is we're building a brand. We start with a product and we're building a brand. And the way you build a brand is with marketing and with new product innovation and the business has a really good pipeline of innovation. So those are reasons why we say, hey we got a bit of a bump here going sideways in the second half but we feel good about the future.
Rick Dierker:
And I just want to give context to the bump right? We're bringing the full year reported number down from 6% to 5%. Only one-third of that is -- so it's maybe 30 basis is because of this FLAWLESS miss in Q3. Then the one-third is just integration transition timing as we move it out a month. We didn't want to do all the inventory activity right when they're trying to ship out so we move that a month. That was worth one-third of it. And then one-third of it is FX. So it's one-third of 1% to give you context.
Kevin Grundy:
Thanks, Rick. Just one follow-up on this and I'll pass it on. A bunch of question, but I'll pass it on. As the product does move from display to in aisle and then given, sort of, the newness of the brand to the company what, sort of, visibility do you have on velocity as you do that? So what gives you the confidence then as you make a shift which would be an important one given where this business is and how young it is and how young the brand is?
Matt Farrell:
Yes. Well we can tell from the previous launches and the excitement on the part of the consumer for the brand and the retailers recognize it as well. This brand does get younger consumers into the stores, which is definitely what many retailers are looking for. So we're not worried about velocity. We think that once we get really good placement distribution in aisle it's going to help the brand. It's going to be a big positive.
Kevin Grundy:
Okay, I'll leave it there. I'll pass it on. Thank you, guys.
Matt Farrell:
Okay.
Operator:
Our next question comes from the line of Jason English from Goldman Sachs. Your question please.
Cody Ross:
Good morning, everyone. This is actually Cody on for Jason. Just wanted to dig into your gross margin guidance a little bit. You've guided gross margins to increase 100 bps or 60 six bps, excluding FLAWLESS. I believe your previous guide of 80 bps expansion included FLAWLESS suggesting you're increasing your gross margin expansion by about 20 basis points this quarter. Can you just provide the puts and takes of a higher GM outlook? Thank you.
Rick Dierker:
Yes, sure. No problem Cody. You're right. When we provided the 40 -- the 80 basis points for the full year last quarter about half of that was the base business and half of that was FLAWLESS. So 40 and 40. The FLAWLESS number is unchanged. It's still a 40. And then the 60 is the base business. So that's 100 for the full year now. If you just start with the 40 basis point outlook and then we add back the benefit of tariffs that's 25 basis points. I could see a 65. And then you subtract out Tier 4 tariffs right? We got hit by a little bit Tier 4 stuff like SPINBRUSH and water showerheads and FLAWLESS. That's about 10 bps. And then some of the investments that Matt alluded to that we're going to spend back that's another 10 basis points so that gets you to 45. And then we're actually having a little better productivity by and large. So that's how you get to plus 15. So it's largely productivity driven. That's the reason we're doing better on the base business.
Cody Ross:
Great. That's helpful. Thank you very much. And then just in regards to the retroactive tariff exemption, can you just specifically spell out for us what that is in relation to? And is this a onetime benefit? Are there any residual impacts into the fourth quarter into next year? Thank you.
Rick Dierker:
Yes, no problem. It's largely related to our WATERPIK, Water Flosser business, which got caught up in Tier 2. It was about $11 million in the quarter. We expect to get another $1 million or $2 million in the fourth quarter as some of that went to inventory and gets flushed through. On a margin basis it's neutral because we had a drag of 25 basis points in our outlook and then this comes back around. So now it's neutral in gross margin. So the dollars -- so in 2020 then it will be neutral on margin. But the dollars will still be there just like they are right now in 2019.
Cody Ross:
Thank you very much.
Operator:
Thank you. Our next question comes from the line of Rupesh Parikh from Oppenheimer. Your question please.
Rupesh Parikh:
Good morning and thanks for taking my question. So I also had a question just on FLAWLESS. So as you look out the earnout that you expect to pay out in December 2021 given the shortfall that you expect this year do you still believe you're on track to be able to I guess get towards the high end of that payout on the earnout?
Matt Farrell:
Yes, we do. We do Rupesh. There's a lot of opportunity internationally that and combined with the success we're having with new distribution wins we think we're still on track.
Rick Dierker:
Yes. And it really comes down to what Matt said in his earlier comments. We still believe that business is going to grow plus 15% for the foreseeable future.
Rupesh Parikh:
Okay, so essentially this year you have a headwind and you expect to make it up over the next two years?
Rick Dierker:
Yes.
Matt Farrell:
Yes. Yes. Well only owned the business since May. I mean it's early days but a lot of good things are happening.
Rupesh Parikh:
Okay. Great. And then on the tariff front just curious on your thoughts regarding Tier 4 whether there's anything that you built in for this and how you're thinking about it going forward?
Rick Dierker:
Yes. I mean I just alluded to Cody that we got hit -- we will be getting hit with Tier four just like anybody else. And it's really three product lines for us SPINBRUSH, FLAWLESS and WATERPIK shower heads. And there's a few million bucks of a headwind in Q4. Remember some of the tariffs start September 1. Some of them start December 15. And we'll do what we do with WATERPIK, right? We go back to our suppliers and negotiate on sharing some of the tariff burden and we'll also look at pricing. And so we'll update you in February on what the net impact of any of that noise would be.
Rupesh Parikh:
Okay. Great. Thank you.
Operator:
Thank you. Our next question comes from the line of Nik Modi from RBC Capital Markets. Your question please.
Nik Modi:
Yes, thanks, good morning, everyone. Matt, maybe you can just talk a little bit about the input and cost environment has obviously been favorable. And do you expect for the next couple of months and even heading into 2020 that we'll see just more promotional and competitive spend, particularly as retailers look to push all their private label agendas? Any thoughts around that would be helpful.
Matt Farrell:
Well, if you're saying that people are going to be spending things back, the trend would suggest no, so far. If you look at what's going on in laundry for example over the -- this year and the most recent quarter the laundry categories sold on deal was down 180 basis points. And so the laundry sold on deal was down 300 basis points. And I think, if you look at categories where there were price increases, I don't think it's logical for people to say well that was fun. We had the price increase for a year and now we're going to start dealing it all back. I mean, these are all public companies trying to increase their earnings year-over-year, so I don't think that would be illogical to think that those things would be dealt back.
Rick Dierker:
And I would just add on the commodity side, Nik. You'll see in our Q but commodities and transportation for us we're still 110 basis point drag in the quarter. And if you parse out just commodities they were still a headwind for us around 70 basis points. Now part of that is because we have some hedges in place. And so those hedges in place roll off, that won't be a headwind. But we do have mid-single-digit increases for like litter raw materials as an example or high single-digit for sugar. So there's still inflation. There's not free fall deflation out there. I think it's improving no doubt. Some of our major commodities are actually down like ethylene and HDPE but not all of them are.
Nik Modi:
Great. Super, helpful. Thank you.
Operator:
Thank you. Our next question comes from the line of Steve Powers from Deutsche Bank. Your question please.
Steve Powers:
Yes. Thanks, guys. So operating conditions, it looks to me they seem more or less stable quarter-to-quarter, 3Q versus 2Q. And you're not really calling out anything going forward even related to the scanner data that Olivia referenced or the promotional environment in relation to Nik's question. So if that's the case, I guess why the implied deceleration in 4Q? Is there anything notable to call out?
Matt Farrell:
Yes. Nothing different from what we called out last time, Steve. It's largely because we're pulling back from promotional spending. And the kind of same commentary we gave last call as we pull back on laundry, it may also sold on deal and on couponing. As we lap -- the example, I gave earlier in the call, as we lap a high volume number for litter, which is still really strong on a stack basis, all those things contribute to just the deceleration over the year.
Steve Powers:
Okay. Okay. And then just kind of an accounting clarification. So when you lap the unique accounting treatment of FLAWLESS next year with fully consolidated revenue in that basis in the P&L 2020 versus 2019, can just talk about how you're going to treat that? Will you call out the delta as a unique M&A impact? Or will you treat that as accretive to organic growth or some kind of price mix? Just I need some verification of that...
Rick Dierker:
Right. I'll try to put that in my upfront comments, but we will definitely just -- we'll pro forma what -- so for example in Q3 this year within the P&L, $20 million was there for FLAWLESS net sales and that represents a marketing profit. What the real net sales were they were around $60 million. So in Q3 next year, we'll do all of our organic growth off of $60 million.
Steve Powers:
Okay. That’s perfect. Thanks so much.
Operator:
Thank you. Our next question comes from the line of Kaumil Gajrawala from Crédit Suisse. Your question please.
Kaumil Gajrawala:
Hey, good morning, everybody. First maybe a quicker one on FLAWLESS and the retailer issue. Was it a temporary almost an inventory timing sort of thing? Or is this something more structural such as store closings something like that?
Matt Farrell:
Well it's -- like I said, it's the most important retailer and they did curtail orders. We do see that in the fourth quarter. That seems to be coming back a little bit. But we don't expect to be as dependent upon that one retailer going forward considering the number of distribution wins that we have coming in February.
Kaumil Gajrawala:
Okay got it. And are you able to provide some context on maybe the current channel mix and the channel mix you're looking to achieve as you own the business for longer for FLAWLESS?
Matt Farrell:
Yes. Well, FLAWLESS there's a big opportunity in food. Very low ACV in food, so we expect to increase that dramatically. So when I say we have 55% ACV, there's still a lot of runway. And I would say that's a class of trade that we have the biggest opportunity.
Rick Dierker:
Yes. On the second one, not really class of trade but only 17% of their sales is currently international. And that business is just going to grow as we plug that into our international footprint.
Kaumil Gajrawala:
Okay. Got it. Thank you.
Operator:
Thank you. Our next question comes from the line of Lauren Lieberman from Barclays. Your question please.
Lauren Lieberman:
Hi. Thanks. Good morning. I was just hoping if you guys could talk a little bit about the 4Q marketing spend fully understanding it's about tying to a full year number but it's an enormous amount of spend in one quarter. So, I just love any color on the balance between Q3, Q4 kind of what shifted and why in terms of timing? Because I can't find a quarter where you've spent the level implied in 4Q previously. So just it's interesting to see where that's going. Thanks.
Matt Farrell:
Yeah. Yeah. Okay. Good question. If you look at Q2 and Q3 and you look at marketing as a percentage of sales you'd see Q2 is 12%; Q3 11.5%. So it's sort of in the sweet spot of trying to hit 11.7% on a full year basis. So Q1 was lower. We did shift a few million dollars out of Q3 into Q4. There are some things happening in Q4 such as the OXICLEAN DARK PROTECT. It's a new product launch that is a second half launch so we got some money behind that. We also have a couple of 2020 launches that are being pulled forward. One for BATISTE and we have a TROJAN G q condom that's shipping early so we're moving up some support. So on a full year basis, we'll hit 11.7%. We have had quarters in the past that have been in excess of 13%. If you went back to last year 2018 I think it was a second quarter. It was over 13%. So it has happened in the past.
Rick Dierker:
Yeah. And you're right Lauren it's up -- it's going to be up in the $25 million $30 million year-over-year. Some of that is some of the acquisitions right? WATERPIK has some spending in Q4 FLAWLESS has some spending in Q4. It will be the a normal kind of P&L marketing spend for November/December. So some of that is just – like Matt said some of the shifts because of the resets, but also higher numbers for the acquisition.
Lauren Lieberman:
Okay. Great. Thank you.
Operator:
Thank you. Our next question comes from the line of Joe Altobello from Raymond James. Your question please.
Adam Kozek:
Hi, guys. This is actually Adam on for Joe. I know you guys touched on a bunch of my questions but I was just curious a little more specifically being underpenetrated in China today, I guess, how quickly do you think maybe you can get perhaps a mid-single digits as a percent of sales?
Matt Farrell:
Well, Broad question. International we just a year ago 1.5 years ago we started up with Shanghai Jahwa and have baking soda, toothpaste, dry shampoo and some high there. We're having a lot of success with water flossers and vitamins. The business has been growing at 25% annually. It's likely going to be the fastest-growing part of Church & Dwight going forward. But I wouldn't speculate just yet as to how fast we're going to get to your target.
Adam Kozek:
Okay. That's helpful. color.
Operator:
Thank you. Our next question comes from the line of Jonathan Feeney from Consumer Edge. Your question please.
Jonathan Feeney:
Good morning. Thanks. Just a couple of detailed questions. First, Rick you commented on club and on – sorry on couponing and on online. Can you comment on that bridge between track channels and your report? Can you comment is club still a positive relative to that? Any comments you can give around that first of all? Secondly, is there anything structural going in couponing? I mean you're pulling back a little bit on the promo overall leaning a little more on price versus volume. But are coupons getting less effective? Or is there anything like insight you have as far as maybe there's a little bit of a different approach there structurally so we'll see less of that in the future? And third just to be -- it's not the most important thing in a world but just curious little detail like with this tariff relief how does that actually work mechanically? So the government collects a tariff from you because of something you bought. Is – was any of that relief that you recognize this quarter ever relate to products that were sold and where your costed them in a prior quarter? I know that's super technical but I've dealt with these situations before actually a long time ago and I just want to make sure I understand it. Thanks so much.
Rich Dierker:
Yes. Okay. Well those are three questions. First one on club. Club is growing. It's doing well. The bulk of the growth though difference between tracked and untracked channels is online and that's really to Matt's comments about 30% growth. Amazon is doing great. She's always doing great. So club's a positive tailwind but it's not a huge driver. Number two coupons. Coupons it's just part of the price/mix equation and price value equation. And we've – as we pull back from laundry promotion or other promotion Matt alluded to almost 600 basis points of pullback on amounts sold on deal for laundry. Coupon follows that trend. Coupons are really meant for new product introductions and I think you'll see more of that over time and less on fixing price value differences. And the third one was on technically on the tariff. You're right. When you get a tariff rebate it doesn't really follow the P&L per se. It follows when that – they give you a credit back for all the imported product that you have. It's up to us to figure out what goes to P&L what goes to inventory. But for us we did get some tariff relief all the way back to – when we started importing the product with the new tariff which have been like July August of last year. So it's about 12 months of relief we got. And it just so happened that this year, we had forecasted 12 months' worth of occurrence, so that's why there's no impact to the full year gross margin.
Jonathan Feeney:
Super helpful and thank you.
Operator:
Thank you. Our next question comes from -- our final question comes from the line of Steve Strycula from UBS. Your question, please.
Steve Strycula:
Yes. Hi. Good morning. First, I have a question on laundry and then a quick follow-up question on FLAWLESS. For the laundry piece, can you help us think through the different market shares trends in the quarter that you saw from both, liquid laundry which seemed quite strong and then the share gains were a little bit more muted for the pods business. Anything to read in or think of that happened this quarter? And how do we think about that forward?
Matt Farrell:
Yes. That's a good question. If you look at the shares for the quarter, I mentioned that ARM & HAMMER was up 40 bps and XTRA was up 10 bps. Going the other way for us was OXICLEAN. OXICLEAN was down 40 bps, which is now 0.7% share. But the two big brands that we have ARM & HAMMER and XTRA, certainly, they're very healthy. If you look at the suppliers and you look at all the brands for the three suppliers, P&G, Church & Dwight Henkel, I just gave you the math for Church & Dwight being up 10 bps. P&G was up a full share point and Henkel was down 140 bps in share. And that was across all and Purex. So I hope that gives you a perspective on what's going on. As far as unit dose goes, unit dose for us, Purex has reentered after a three-year absence in the pods category. And they entered with a very low price point and they have gained 130 basis points of share. At the same time, Simply Tide pods were heavily promoted this quarter. Actually, they're up 1,000 basis points as far as percentage sold on deal year-over-year, which is kind of massive. And at the same time, we had pulled back 900 basis points year-over-year for a percentage sold on deals. So combination of all that we -- our ARM & HAMMER pods actually lost 30 bps of share in the quarter, so we only grew a little over 1%, 1%, 1.5%. So for our part, we'll be focused on having the right value proposition for the consumer which is a combination of quality and the right price. But that'll give you a sense for what's going on dynamic-wise.
Steve Strycula:
That's really helpful. And then, as a follow-up to Kaumil's question on the key retailer, I might be a little dense this morning, I just didn't get what happened there. Did they trial the product and it just didn't really resonate for that customer base specifically? Or do you have to do it like cleaner aisle impact? Can you help us understand that a little bit better?
Matt Farrell:
No, that's purely a decision on the part of the retailer. It has nothing to do with velocity.
Steve Strycula:
Okay. And what are the trade-offs as we think about transitioning to on-shelf versus in-aisle display? Is it higher in slotting fees? Where would you be receiving product placement next to how -- what are the cost implications?
Matt Farrell:
Yes. No, you'll have to stay tuned on a product placement. We're pretty excited about where we're going to be placing some major retailers in February. As far as the dynamics goes, replenishment is different for in-aisle than if you have displays and that's our sweet spot. We're not a display-driven business. Obviously, we use displays from time to time as promotions, but that's not central to our go-to-market strategy. So in-aisle is where we're going to be able to help the FLAWLESS business.
Steve Strycula:
All right. Thank you.
Operator:
Thank you. This does….
Matt Farrell:
All right. I think we're going to wrap it up right now. We'll see everybody at the exchange in February. I mean, final note, we had a super quarter. We're going to have a good fourth quarter and we're looking forward to 2020. So we'll talk to you later.
Operator:
Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.
Operator:
Good morning, ladies and gentlemen. Welcome to the Church & Dwight Second Quarter 2019 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead.
Matt Farrell:
Okay. Thank you. Good morning, everyone. Thanks for joining us today. I'll provide a few comments on the quarter and then I'll turn the call over to Rick Dierker, our CFO. And when Rick is finished, we'll open up the call for questions. Our Q2 was another outstanding quarter for our company. We have lots of good news including higher than expected organic sales growth and earnings per share growth. Q2 reported sales grew 5%. Organic sales growth was 4.9%, which exceeded our outlook of 3.5%. Adjusted earnings per share was $0.57, exceeding our outlook by $0.05. In the U.S., organic sales grew 5%. Our categories are growing. In fact, 13 of our 15 categories grew during the quarter and our market shares were healthy as evidenced by 9 of our 12 power brands growing or holding share. We continue to have success in the online class of trade. Online sales continue to grow rapidly at a 28% clip this quarter. And we expect online sales to exceed 8% of our annual sales in 2019 compared to 7% of 2018. Our international consumer business delivered another terrific quarter with 9.1% organic growth. International is a growth driver and a perennial bright spot for Church & Dwight. This is unlike many of our peers. U.K., Mexico and our Global Markets Group, which we formally referred to as our export business, had particularly strong quarters. But one final note on international. We exited our Brazilian subscale consumer business in the quarter. Now turning to Specialty Products, Q2 was another challenging quarter, as organic sales declined 5.4%. We are experiencing lower demand for animal productivity products from our dairy customers, who continue to be hurt by low milk prices. Milk prices increased in April, May, and June, and recent industry forecasts are projecting milk prices to continue to rise throughout the second half. We still feel good about our long-term 5% organic sales algorithm as a result of our acquisitions of businesses serving other species like poultry, cattle and swine. Non-dairy represents approximately 25% of our animal productivity business right now and we expect that non-dairy business to grow sales approximately 10% this year. Let's go back to the U.S. Consumer business for a moment and call out a couple of bright lights in the quarter. In the laundry category, which grew 1.2%, ARM & HAMMER margin consumption was up 9.5% and we gained 0.8 share points. As anticipated, the promotional environment in laundry continued to be muted in Q2. For our part, we reduced ARM & HAMMER laundry percentage promotion by 220 basis points, while maintaining growth. We expect to continue reducing our year-over-year promotional spend in the second half. Our new product ARM & HAMMER FADE DEFENSE is doing well and meeting our expectations. Over in personal care, the new line of BATISTE Hair Benefits has given consumers the ability to shop for dry shampoo, the same way they shop the broader hair care category. By that, I mean by benefit. In particular, our new BATISTE volumizing was the number one skew in dollar sales growth in the dry shampoo category in Q2. Our new BATISTE hydrating product for women with fine hair is also doing well. BATISTE continues to gain share with a 33% consumption growth in the dry shampoo category, more than doubling the category growth of 16%. BATISTE is the number one dry shampoo for the 14th consecutive quarter. Next new product to talk about is NAIR LEG MASK. NAIR LEG MASKS have been a hit with consumers driving our brand to a record high 70.2% dollar share of depilatories in Q2. I want to point out that Rick and I right now are in Fort Collins, Colorado. We're spending time with WATERPIK team and we're seeing firsthand the great momentum that this business is generating. A great example is that WATERPIK SONIC-FUSION launch is exceeding expectations for 2019. We have high levels of interest from both dental professionals and consumers. And with SONIC-FUSION you may recall consumers can floss and brush at the same time. And in the month of June SONIC-FUSION was our best-selling ordepic model at key retail accounts. Let's talk about price increases now. As you know, price increases were executed in late 2018 and in April 2019 and contributed to our gross margin expansion. We said last quarter the volume impacts on the brands in which we took price were better than we expected and that continues to be the case. In terms of category health for the five categories where we took pricing late last year, all five categories are showing positive category growth despite volume impacts. We closed the FLAWLESS acquisition in May and the integration plan is on track. We are excited to own the market leader in women's electric hair removal products. FLAWLESS is a fast-growing brand which complements our specialty hair care business and we expect FLAWLESS to grow sales 15% annually or higher and contribute to our long-term growth both domestically and international. In conclusion, we had a terrific quarter. We feel really good about the rest of the year. We're on track to exceed our evergreen business model in 2019. Next up is Rick to give you details on the second quarter and the outlook for Q3 and the improved full year.
Rick Dierker:
Thank you, Matt and good morning everyone. We'll start with EPS. Second quarter adjusted EPS was $0.57 per share compared to $0.49 in 2018, up 16.3%. The $0.57 exceeded our outlook of $0.52 largely due to better topline, improved gross margin, a shift in marketing and lower tax. Q2 reported EPS was $0.55. We have three adjustments to get to adjusted EPS. First is related to the sale of our consumer business in Brazil. This is a $7 million or $0.03 charge that was largely non-cash. Second, we had favorability of approximately $7 million or $0.02 in relation to reducing the earnout for our Passport acquisition within our SPD business. We're still happy with our entry to the food safety business and the diversification that it offers our SPD division. Lastly, as we mentioned last quarter, we booked an earnout adjustment for the FLAWLESS business, largely based and attached to time. These FLAWLESS earnout adjustments will continue quarterly. Reported revenue was up 5%. Organic sales were up 4.9%, exceeding our Q2 outlook of approximately 3.5%. Q2 was the fifth consecutive quarter of greater than 4% organic growth and the fourth consecutive quarter of positive price and product mix. Now let's review the segments. First, Consumer Domestic. Organic sales increased by 5% as positive price and mix drove a 5.9% increase. This was slightly offset by negative volume of 0.9% due to lower OXICLEAN laundry promotional spending and the expected volume decline associated with announced price increases. Growth was led by ARM & HAMMER liquid, ARM & HAMMER pumping cat litter, WATERPIK oral care products, OXICLEAN stain fighters, VITAFUSION Gummy Vitamins, XTRA liquid laundry detergent and ARM & HAMMER scent boosters. International organic growth was up 9.1%, driven primarily by our ARM & HAMMER, BATISTE and VMS power brands. For SPD division, organic sales declined 5.4%. And although demand for our products continue to grow in the poultry industry, demand in the dairy industry continues to be a challenge. Turning now to gross margin. Our second quarter gross margin was 44.6%, a 30 basis point increase from a year ago due to price increases, the impact of acquisitions and productivity programs, partially offset by higher commodity and manufacturing costs. This performance once again exceeded our expectation and we now expect full year gross margin to be up 80 basis points. This represents a 30 basis point increase to our previous gross margin outlook and is attributable to a more favorable forecast on commodities as well as the impact of acquisitions. On the commodity side, one example of the recent gross margin forecast change is upwind. Three months ago, we would've expected the back half of 2019 to be up over 20% compared to 2018. The latest information that we have indicates that prices will now be flat to down year-over-year. Keep in mind that we are largely hedged on most of our key commodities. Moving now to -- down $7.3 million year-over-year. Marketing expense as a percent of sales decreased 130 basis points to 12%. And we have shifted some spend to the second half. This is largely as expected as some retail resets have been pushed later in the year. For example additives and litter. We are raising our full year expectations for marketing as a percent of sales to be flat with 2018, an increase of 20 basis points since our last outlook. For SG&A, Q2 reported SG&A increased 120 basis points year-over-year. SG&A as percent of sales would have been flat excluding impact from the FLAWLESS acquisition as well as the previously discussed onetime items such as Brazil and the earnout adjustments. Adjusted net operating profit. Operating margin for the quarter was 17.8%, representing 90 basis point increase over Q2 2018. Other expense all-in was $17.1 million. And for income tax, our effective rate for the quarter was 18.7% compared to 21.7% in 2018, a decrease of 300 basis points primarily driven by higher number of stock options exercised. And now to cash. For the first half of 2019, net cash from operating activities was $351 million, a $28.5 million increase from the prior year driven by higher cash earnings. Now one metric to note is our cash earnings are up 15% year-to-date versus a year ago. And now for the full year. We now expect organic sales growth to be approximately 4%, up from our previous outlook of 3.5%. The organic outlook for the divisions are 3.5% for domestic, 7.5% for international and down slightly for SPD. We now expect reported sales growth of approximately 6%. We now expect full year gross margin to be up 80 basis points. And we continue to expect full year operating margin to increase 50 basis points. We now expect 2019 adjusted EPS of $2.47 per share or adjusted EPS growth of 9%. This is at the upper end of the range of our previous 79% outlook. Similar to prior years to the extent that the business outperforms this guidance, we will look to reinvest the earnings to continue our momentum. And with that, Matt and I will be happy to take any questions.
Operator:
[Operator Instructions] And our first question comes from the line of Kevin Grundy from Jefferies. You may begin.
Kevin Grundy:
Hey good morning, guys. Congrats on the quarter.
Matt Farrell:
Hey Kevin.
Rick Dierker:
Hi Kevin.
Kevin Grundy:
Let's start on pricing. So, obviously, it's very good right now in HPC. And commodity outlook Rick as you mentioned is more favorable. Matt, curious how you assess risk on a couple of fronts. Number one, the competitors start to become more promotional on price. And then two, also potential that retailers see this -- excuse me moderation in commodity cost and conversations begin to open up around the potential for more trade investments from manufacturers. And then I have a follow-up.
Matt Farrell:
Okay. Here's the way I would think about it, Kevin. We've had only four left quarters of higher prices being in effect and the price increases were justified by cost increases that had accumulated over many years from many CPG companies including us. And it is true that some of the input cost appeared to be flattening or decreasing. But big commodities always get headlines but there are other input costs that don't necessarily follow the same trends. So it depends on product category that you're in. So I'd caution again I'd say pulp and paper may be down, may be resin abating and that's a barometer to put respect for all the costs that justified the price increases. You've got to also keep in mind retailers are making more money now too. So making more penny profit as a result of the price increases. So to the extent there's a gross profit help because it would appear some input cost might be abating, I wouldn't expect everybody to be jumped to reinvesting in price maybe much more reasonable innovation as healthy categories compete on innovation. Of course, the changes we'll respond to it.
Kevin Grundy:
Okay, all right. Thanks, Matt. One follow-up and I'll pass it on. Laundry so a two-part question one on liquid and one on unit there. So promo levels are down and you guys have talked about the opportunity to take down promo levels. It looks like you're following that course, but at the same time market share has started to slow here a little bit. Maybe speak to a little bit how you're trying to strike that right balance between taking promo levels down essentially getting the factor price increase with market share objectives? And then the second part is unit dose where you're also pulling back on promotion. And Matt I guess for you as you talk about the opportunity to potentially get “your fair share” in the category given the company's slow start going back six or seven years ago, but that hasn't really played out at least perhaps at the pace maybe that the company would have hoped. So why don't you think we've seen more rapid market share gains in unit dose from ARM & HAMMER with P&G still sitting there at 80% market share. And I'll pass it on. Thanks.
Matt Farrell:
Well, the unit dose categories continues to grow. It's around 17%, 18% right now. I would say that the unit dose growth has been exceptional for ARM & HAMMER. We were growing double-digits virtually every quarter since it launched. The unit dose category had slowed it only grew 6.8% this quarter. But ARM & HAMMER unit dose grew 16%. So look we're still climbing the ladder here. We only had the OXICLEAN as well as that component of unit dose, but of course that's abated quite a bit. OXICLEAN was down significantly year-over-year because we did cut back on promotion. So remember that's at the premium end. If you look at the what's going on for value laundry detergent year-over-year see if you look at Tide simply Purex and so on -- ARM & HAMMER everybody's pulled back in the second quarter. So that's a trend we've seen now for pretty much four consecutive quarters. So we'd expect that continue in the second half and that is our plan right now. Of course if that changes, we can react quickly.
Rick Dierker:
And I would just add Kevin even with that pull back ARM & HAMMER continues to gain share, right? Really the pull back in Oxi laundry is where maybe there's some share to find.
Matt Farrell:
Yeah, I mean, ARM & HAMMER share is 11% of the laundry category and now we're up 80 bps in the second quarter, so it's pretty significant.
Kevin Grundy:
Okay. Thanks guys. Good luck.
Operator:
And our next question comes from the line of Rupesh Parikh from Oppenheimer. You may begin.
Rupesh Parikh:
Good morning, and thanks for taking my question. Also, congrats on the next quarter. So as we look at pricing, so if we look at the volume price trade off that you saw during the quarter, will that in line with your expectations?
Matt Farrell:
Yeah, it was. I mean, for the company we talked about 4.8% price/mix and volume is relatively flat, for domestic business it was 5.9% positive price/mix and volume was down 0.9%. And if you strip out the record pull back on Oxi laundry volume would have been positive. So Q2 probably looks a lot like the full year the next few quarters in my mind.
Rupesh Parikh:
Okay. Great. And then from a category perspective, it sounds like you actually had more categories that grew this quarter. So as you look at your data, what was the blended category growth in the areas you can see versus maybe the prior quarters?
Matt Farrell:
Yeah. It's pretty consistent. It's about 3%.
Rupesh Parikh:
Okay. Great. And then my final question on the FLAWLESS acquisition now that you've owned it a few months any surprises as far in what you're seeing in the business?
Rick Dierker:
Yeah. Only good surprises. Really it's a terrific business. We expected 15-plus percent sales growth and we should easily exceed that target in 2019.
Rupesh Parikh:
Okay. Great. Thank you.
Rick Dierker:
All right, Rupesh.
Operator:
And our next question comes from the line of Jason English from Goldman Sachs. You may begin.
Cody Ross:
Hi. Good morning everyone. This is actually Cody on for Jason this morning. Thank you for taking our questions. Just want to stick on FLAWLESS for a little bit. On our math FLAWLESS boosted net sales by $7.4 million in the quarter, but was only there for about two months suggesting its full quarter sales were approximately $10 million. This came in below our expectations. How does this compare with the performance a year ago and relative to your expectations? And also what's the normal seasonality for this business?
Matt Farrell:
Remember we didn't own it a year ago, number one. Number two, we generally do not comment on specific brand sales or factor sales within a quarter. I can tell you that they hit on number that we expected in Q2. We're very optimistic about full year as they continue to gain more traditional retail distribution.
Rick Dierker:
The only thing I would add is there's a little bit of seasonality in the business, it's probably a little bit stronger in the back half of the year, but like Matt said it hit the numbers that we are expecting right on. And we think there's a lot of the momentum behind that business.
Cody Ross:
Okay. Great. Thank you very much. And then also just as far as the stock buybacks, you didn't buy any stock this quarter. Last year you only repurchased stock in the first quarter of 2018, as you dealt with integrating acquisitions. You still have roughly $400 million in authorization and your leverage stands at just two times. How should we think about capital allocation priorities for the balance of the year? Thank you.
Matt Farrell:
Yeah. Well back when we announced the acquisition for FLAWLESS, we've said, number one, capital allocation priority is M&A far and away, right? And that's what we've been doing, that's what we're going to continue to do. And at that time we said we would not do all the buyback that we previously thought we might do. So we are effectively done with the buyback for this year, as we continue to manage our debt EBITDA ratios just have dry powder for future acquisitions.
Cody Ross:
Thank you very much. Congrats on the great quarter. I'll pass it.
Matt Farrell:
Thank you, Cody.
Operator:
Thank you. And our next question comes from the line of Steve Powers from Deutsche Bank. You may begin.
Steve Powers:
Thanks. Good morning. Look, I guess the question for me, just to start is, if you step back and with across the peer set, this is a bit a good quarter and a good year more or less across the board. Not to take any from your results, I mean your results have been great and your outlook seems upbeat and that's fantastic. But I guess, as you step back the question for me is, why do you think this is the year that things are finally falling to place across the industry after years of big brands struggling to get price protect margin and fend off competition? Are there specific drivers that you would call out? And do you see it as sustainable, or is this just a sweet spot we're going through here?
Matt Farrell:
Well, you got to keep in mind that there has been a lot of price increases across many, many categories in CPG. And I think, there was probably a lot of fear for many years as to whether or not the prices actually could be raised and that they would stick. And so, consequently they have. And I think that's been maybe a surprise to maybe a lot of investor’s, maybe it's a surprise to some CPG companies. We certainly haven't raised prices in years. But the fact that the companies have raised prices, what it does suggest is that maybe we won't wait as long next time before the next round of price increases happen, as long as their costs are justified. But I don't have any magical answers as to why it kind of worked this year. I think one thing that helps is that the economy is strong. When you got a strong consumer that's the time to do it. We’d have a far different result, I expect if we were in a much weaker economy.
Steve Powers:
Yes. Okay. And so I guess to follow on to that is, as you look out over the next couple of quarters maybe two questions on the makeup of organic growth. I guess, in the quarter, do you have a sense for how much of the price mix that you're seeing right now is, pure price versus more trade-up and mix? And as you look out over the next couple of quarters, how do you expect those drivers to put the balance of price versus volume and mix to shake out and maybe rebalance a bit?
Matt Farrell:
Yes. Thanks for the questions Steve. Price mix like we said for the company it was 4.8%, that's largely price, right? I mean that's -- with only parse of that between price and mix, but largely price. And like I said previously, maybe to Rupesh, we believe that trend to continue for the balance of the year. And for Q2 for domestic, it looks very positive 5.9% for price/mix and volume was down almost a point. And so we think that trend's going to continue as well. And we'll lap that early next year.
Steve Powers:
Okay. If I could squeeze in one more specific to litter, the trends there seemed -- sorry? Okay. So just on litter, the trends there seemed still broadly positive. I guess just in the syndicated data, you’re starting to see some deceleration and some share trend degradation there with Nestlé and private label or the beneficiaries. Is there anything that you would call in that category that is shifting that you're on watch for?
Matt Farrell:
Yes. I got a comment maybe Rick want to chime in too. But if you look at the category in the second quarter it grew 8.9%. And ARM & HAMMER cat litter grew 10.4%. So our share was up 30 bps in the second quarter to 23.4%. So we're the number two cat litter right now. And within -- the category isn't that promotional. I mean the category actually reduced shelf sold on deal by 50 basis points year-over-year. It is true the private label picked up 90 bps in the quarter to 10.8%. So there's definitely some strength in private label. But historically private label has been around 9% to 11% of the category. So I wouldn't say that that would necessarily be alarming private label at 10.8%.
Rick Dierker:
Yes. And I would just add Steve. You should expect our litter business to slow a little bit in the second half. Remember the competition raised price earlier than we did, so we've got a little bit of volume benefit early in the second half. So, on a stack basis we're still strong, but it's just, we're comping higher volume growth number.
Steve Powers:
Yes. Okay, perfect. Thanks guys.
Operator:
Thank you. And our next question comes from -- will come from the line of Steve Strycula from UBS. You may begin.
Steve Strycula:
Hi, good morning. So really solid quarter on organic sales throughout the consumer business, how do we think about 3Q in the back half? Why does it step down a little bit lower the two-year stacks aren't materially different? That would be the first part of my question. Is there anything sequentially decelerating?
Rick Dierker:
No, not really. We talked about it. The two-year stack is a little different, right? The first half of this year is about 4.7% at the average that implies a 3.2% in the back half which is down 150 basis points. So 50 bps was just because the second half of 2018 was so strong 4.5% versus 4% in the first half of 2018. So 50 bps of 150 is really just comps. And then the other 100 bps is what we've been talking about Matt went through it in detail just lower promotional spending in general both trade and couponing.
Steve Strycula:
Okay. And then Rick in the past quarters you've given us a nice like put and take for the various gross margin components. Would you mind kind of just rattling that off really quickly for us?
Rick Dierker:
Yeah. No problem. So for the quarter right we're up 30 basis points. Price volume mix was really strong plus 230 basis points, productivity again strong plus 130 basis points, acquisition impact plus 40 basis points, and then inflation minus 370 basis points. That inflation number includes commodities, it includes other manufacturing, and it includes tariffs, it includes the fact that we have a prior year one-time benefit with the change in accounting and other stuff. So a lot in that number but that's the detail.
Steve Strycula:
Okay. And to close out, Matt a strategic question for you. On Specialty Products, I know it's has performed maybe the way you'd like year –to-date. But taking the long-term view why is this a synergistic business with your consumer arm which is really doing quite well right now? How integrated is it into your core operations? And why is it core for the long term? Thanks.
Matt Farrell:
Yeah. It's integrated into our core operations, because we have centralized our supply chain meaning that baking soda that's produced by our plants it has a destination of going to the consumer side of the business or to the specialty chemical side of the business where you have that bulk sodium bicarbonate. So it is fully integrated. We're doing separate plants for each of the businesses. The reason why we like this business long term is number one is these products are labeled ARM & HAMMER. And ARM & HAMMER has a fabulous name within the animal productivity industry particularly in dairy. And one of the things I mentioned in my remarks, upfront is that, if you look at the animal productivity, business which represents two-thirds of Specialty Product, the non-dairy business is growing double digits this year. And those are the businesses that we acquired over the past few years. We bought VI-COR Agro BioSciences and then Passport. So we think long-term the dairy side of the business is going to be less significant to us. Non-dairy is going to grow and it's got a nice challenge because of population growth. And the short story is demand for proteins going to grow over the next 20 30 years because population is going to grow from seven billion to nine billion and you got to feed people. So I think being cattle swine and poultry is a good move for the company. So, long-term we feel good about it.
Operator:
Thank you. And our next question comes from the line of Joe Altobello from Raymond James. You may begin.
Joe Altobello:
Thanks. Hey, guys. Good morning.
Matt Farrell:
Hey, Joe.
Joe Altobello:
So first question on personal care. Sales do continue be sluggish. I think it's more of the same really some of which seems to structural in some of your categories, but it was below what we were expecting despite having FLAWLESS for a portion of the quarter. So what do you think it turnaround some of these personal care categories that has been slow to really respond?
Matt Farrell:
Yeah. You got to look at what's in the numbers. WATERPIK and BATISTE obviously are good growers for us. And then FLAWLESS is going to be another one. So that's going to help our overall numbers going forward, definitely as you point out, have some structural issues for example in condoms, the condom category, kids category declining birth rates alternatives for contraception beyond condoms being IUDs diaphragms Plan B. Then, we have a couple of other categories that are struggling for L'IL CRITTERS for example, which is a children's gummy vitamins struggle because of just intense competition lot of competition in there. And then in SPINBRUSH, again the SPINBRUSH had some struggles as well. We have a new entrant in that called quip, which is someone we're going to have to be dealing with. So yeah, you have a lot of the brands and maybe only growing small single digits or declining low-single digits, because we have a lot of brands in there. But they all add up so this quarter personal care was up 1%.
Rick Dierker:
And I would just add on to that Joe, its Rick. I would say that 1% was maybe depressed a little bit, right? We had some price increases that got announced early in the year. And so whether it's TROJAN or ORAJEL, some retailers did buy in a couple of weeks into Q1. So, Q2 looks a little bit lower. But by and large I think we've met sort of our expectation.
Joe Altobello:
Got it. Okay. And just secondly you guys have mentioned this earlier, but we do seem to be in unchartered territory in some of these categories, particularly, on the wholesale side or on the household side on pricing at promo levels, this has now been an industry that has always been disciplined on promotion to say the least. I understand it's early, but it seems like you guys are thinking about 2020 promo level to look a lot like what they're looking like in 2019 at this point.
Matt Farrell:
No, we're really looking at a couple of quarters ahead Joe. So, we haven't made any commentary on what we expect to happen in the future. But considering only how hard people are fighting to increase their profits year-over-year. I don't expect that that's going to turn around at least in the next six months.
Joe Altobello:
Okay. Thank you guys.
Operator:
Thank you. And our next question comes from the line of Bonnie Herzog from Wells Fargo. You may begin.
Bonnie Herzog:
Thank you. Good morning. I actually have a question on your marketing expense in the quarter. I'd like to hear more about why the lower spend happened in Q2 and actually Q1 was below as well. You guys did touch on this, but did this in any way suggests your pipeline of innovation was delayed? Also based on your full year guidance, which I think is for flat marketing spend as a percentage of sales, it suggests your second half spend will really need to ramp by maybe be as much as 16% to about 12.5% as a percentage of sales and that would be up from about I guess under 11% in the first half. So, I just really wanted to understand if that is realistic. Thanks.
Rick Dierker:
Yes, thanks Bonnie. Just to give you some color on Q2, right? We said Q2 marketing spend was down 130 basis points. Part of that was just the FLAWLESS accounting impact. If you strip out the FLAWLESS impact, right, it is just going to net sales and their dollar spend in marketing happening in the marketing line. That was worth 30 bps. So, really down 100. I'd say we expected to be down 100, right? We knew that the retail reset shifted for litter and for additives as an example in the back half of the year. So, we didn't go into the detail in our outlook by quarter and we don't really intend to do that. I would just tell you to give you some confidence that yes marketing's supposed to be up pretty big in the back half probably up 30 or 40 bps in the third quarter and the balance will be in the fourth quarter.
Matt Farrell:
Yes. And just something to add to that. We got a couple of our new products the resets are happening for some major retailers in the second half. They would be OxiClean Dark Protect and also Cloud Control which is a cat litter. So, right now we have a low ACV, so we're not going to turn on the advertising towards second half.
Bonnie Herzog:
And then maybe on the same topic, looking forward, do you expect your spend or marketing spend level to stay kind of where they've been trending? They've been inching up over the years. Is that how we should think about this over the medium and long-term?
Rick Dierker:
We've said right where we're at this range whether it's 11.7, 11.5, 11.9 this range has been really good for us, right? And you could see that in the share results, you can see that in the category growth results. So, we think we're in a sweet spot.
Bonnie Herzog:
Okay. And then if I may just wanted to circle back to something you mentioned which is M&A. You briefly touched on it. So, I was hoping you guys could give us a sense as to how strong your appetite is right now for acquisition, especially after you just completed the FLAWLESS acquisition. And then you mentioned you're kind of building the dry powder. So, do you have enough? And how do you view the current competitive environment for M&A?
Matt Farrell:
Yes. Well, look we are in acquisition platform over serial acquirer and we continue to be active despite the FLAWLESS acquisition. Rick can take you through what our leverage ratio is right now. And acquisition is the number one destination for our cash flow. And as many of you know we have a very disciplined process. We have acquisition criteria and we will step up for opportunities that meet our criteria. Just to kind of illustrate how important this is for our business model, we've done 18 acquisitions since the year 2000. So, we actually have no restraints right now with respect to doing our next acquisition. But Rick can chime in on that.
Rick Dierker:
Yes, I mean our leverage ratio is going to be sub two times by the end of 2019. So, plenty of room. I think the way we struck the FLAWLESS deal, did nothing but help that. And as Matt said we are busy looking for the next deal.
Bonnie Herzog:
What's the environment like right now you guys? Has it changed dramatically since last year for instance?
Matt Farrell:
I think the best way to respond to that is that generally anything that's for sale, particularly in the U.S. where we are aware of. And that's simply because we're regarded as a buyer. So a lot of people like to get us in the process. But I would say, it's no different than it was a year ago.
Bonnie Herzog:
All right. Thank you.
Operator:
Thank you. And our next question comes from the line of Bill Chappell from SunTrust. You may begin.
Bill Chappell:
Thanks. Good morning.
Matt Farrell:
Hey, Bill.
Bill Chappell:
Just to follow up on a couple of your comments. On innovation pipeline being delayed, maybe give some ideas of where that was? And where you would expect to kind of a lift in terms of products and as we move to the second half from those innovations?
Rick Dierker:
Yes. No I've mentioned there was OXICLEAN dark protect, so that's the - our new additive for dark clothing. And the other one is CLUMP & SEAL CLOUD CONTROL, which is a cat litter. So those are the two where we have low ACV right now, low distribution. And we expect with some of the major resets in the second half, that's going to pick up quite a bit.
Bill Chappell:
And is it safe to say that the cat litter would be the bigger of the innovations where you see more marketing dollars? I mean, OXI seems a little bit smaller?
Matt Thomas:
Yes, I think, that's fair, to be more -- litter has been bigger for us, right?
Bill Chappell:
And then, what are you seeing in terms of the outlook? It seems that you and your competitors are all benefiting from pricing and not a lot of it being dealt back. Is the expectation -- can there be another round of the pricing, as we move into 2020? Are you starting to see some deal backs as we move into the fall, or is it -- it seems much more rational than it's been in years past.
Rick Dierker:
Yes. I think you got to remind -- everybody's got to remind, so it's only been four or less quarters of higher prices. So it's something like we've been living under this now new price umbrella. And remember all those price increases were cost justified. So, I do think, at some time in the future I think that the muscle that was really maybe atrophied or dormant for many years for CPG companies maybe now, who has just sprung to life. So people may be more likely to go forward with cost justified price increases. But I think the requirement is still there for cost justification. Without that, you won't have price increases.
Matt Thomas:
And remember you can't go to retailers and say, this is what the forecast says, first is the commodity, because is what happened. Right? So even if that same prices are expect to go up 20% in 2020, you got to wait till that actually happens to have that conversation.
Bill Chappell:
Got it. And just any further thoughts. I know that, on laundry, there's certainly a lot of conversation about P&G. But in terms of the other competitor trying to get the Henkel's comments of trying to be more aggressive. If you're seeing that more at the high-end on Brazil, or if that's -- if you feel like that might be more on the low-end Sun and mid-tier type priced products?
Matt Thomas:
Well, if you just look at Q2 as an indication, I guess, I said earlier that value section both Tide Simply, Purex and Sun rolled down, sold on deals year-over-year. The same is true for Persil. So we pulled back on sold on deal coupon or might have transferred over there. But that's would suggest that there's been pull-back on price. The other side of the coin is that, at least Purex came back into the market with unit dose this year, having been absent for many years. So much rather see people compete on innovation and that would be a good example of it.
Bill Chappell:
Got it Thank you.
Operator:
Thank you. And our next question comes from the line of Olivia Tong from Bank of America. You may begin.
Olivia Tong:
Great. Thank you. I was wondering since you're with the team at WATERPIK, if you could provide a bit more color on that business. Just sort of opportunity ahead, beyond just higher penetration of consumer, your potential to expand into other adjacent categories as well with that brand. Thanks.
Matt Thomas:
Yes. WATERPIK is a wonderful business. This business has been around since the 1960s. And the people out here, there's 190 people up in Fort Collins Colorado, are experts in water-jet technology. So they invented the WATERPIK. In fact, back in the '60s, it's kind of a fun fact, Lyndon Johnson [ph] gave WATERPIK as a -- to the foreign dignitaries as a sign of American ingenuity and innovation. So a fun fact for you, Olivia. But this is a business that really started to take off three years ago; maybe four years ago, as a result of instituting a bunch of learn program and really communicating to dentists and hygienists in the United States about the benefits of WATERPIK it then turnaround and recommended it to consumers. So there's a lot of runway ahead for this business. If you look at battery-operated toothbrush say what's the household penetration in the 40s, 40% would have powered toothbrushes. And water flosses are more in the low-20s. So we see there's a lot of opportunity if that were what we're going to be shooting for. A lot of opportunity to grow in the U.S. And then outside the U.S. is really the big opportunity. International is only 20% of the business today. There's no reason why the international business should far exceed the size of the U.S. business. So we just think focusing on water flosses and that opportunity had with all the science that's behind these water flosses and the greater interest now in gum health. And you even see that in the toothpaste category, both Crest and Colgate have products that are directed towards gum health and toothpaste. So I don't think there's no need really right now to say we're going to be branching into other categories. We want to nail the opportunity that we have in front of us.
Olivia Tong:
Got it. That's helpful. Maybe if you could talk a bit about the whole portfolio. The spread and growth between household and personal care in consumer house line pretty dramatically this year. Obviously, the pricing is proportionately better in household. But what's your view on the go forward? And while we talk a lot about M&A with you guys, what about the other side? How often do you do a portfolio review and assess the brand and their contribution to the total company?
Rick Dierker:
Olivia, this is Rick. I would just say that as we pull back more on our household business, you're going to see the gap narrow between household and personal care growth it should be more balanced in the back half of the year.
Matt Farrell:
Yes. And longer term Olivia it is true that household has been around a lot longer and bigger than our personal care business. We've -- a lot of our acquisitions have been on the personal care side over time. But we're optimistic about our ability to grow on long term. We -- our algorithm is that we grow top line 3%; bottom line 8%. And we think we have the portfolio that can do that. So we don't have a lot of flash, but we're steady as a company. So people invest in the company can't bet that we're going to hit those numbers year after year after year with the portfolio that we have. And we are going to continue to add to it. And we have 12 brands today to make up 80% of our revenues and profits. And 12 today, 20 tomorrow. We have such cash, which is a flywheel, so we can continue to add good brands to the portfolio.
Olivia Tong:
Thank you.
Operator:
Thank you. And our next question comes from the line of Andrea Teixeira from JPMorgan. You may begin.
Andrea Teixeira:
Thanks, good morning. So my question is on the organic sales growth bridge. Given that you had the 5% growth in the second quarter, why are you expecting a deceleration has occurred? And related to that, we have heard from some of your competitors calling about 50 bps of pull forward of inventory because of the one-day delivery. And just to match the service levels online. So in particular, if you continue to grow faster in e-commerce as we saw we heard you say 27, 28, did you call in a similar impact that you had in the quarter for your 5%, 4.9% to be precise and you're banking into that as a slow down? And you can also -- can you also please update on the international also kind of showing a sequential deceleration, but obviously it's still above your long-term algorithm? And if I can squeeze a little bit on Rick's commentary just a follow-up on gross margin. You said about 350 basis points inflation on the COGS. But if you're saying like obviously the commodity outlook is better, but you have the hedges so are you seeing that starting to benefit you in the fourth quarter, or just next year? Thank you.
Rick Dierker:
Okay, Andrea. I'm going to do my best. It's a long list. So we're getting sales growth deceleration from the first half, second half I already touched on that. It was 4.7% in the first half. 3.2% is the implied number for the back half, 4% for the full year. It's down 150 basis points. 50 bps because of kind of the stack of the comp first half of 2018 was 4% growth and it was 4.5% in the second half of 2018. Another 100 basis points as well as promotional spending both trade and couponing. We did not call out anything on retail inventory relative to e-commerce. We never call out anything about retail or inventory. I would tell you if anything we could have gone the other way and said there's a little bit of pre-buy in Q1 for condoms. And so that impacted us negatively in Q2. But by and large that's you're right e-commerce is going to one-day shipping, there's a small impact maybe, but we would never call that out or call it material. Number three is international. Again, you're saying there is a deceleration. I would tell you maybe a slight deceleration, but again we just raised our outlook for the full year to 7.5%, right? So I think it's on the margin, I think those guys have proven time and time again that they're delivering in excess of the evergreen model, or outlook that we have for that business. And then the fourth one was commodities. The fourth one I think you're right. I said in Q2 that, there was about 370 basis points of inflation/manufacturing cost increases. We that's a big bucket in there, there's a big bucket of commodities, but there's also a big bucket of tariffs and really not having some prior year one-time benefit. There's also incentive comp in that number and labor increases. But as we move through the year, if we were up 20 basis points in Q1, up 30 basis points in gross margin in Q2, it implies that we're going to be up 135 basis points in the second half. That means, we're going to accelerate from where we're at 500 basis points and it's largely, because commodities are coming down, but other manufacturing costs are coming down as well. So I hope that gives you a little bit more clarity.
Andrea Teixeira:
No. That's helpful. Thank you.
Operator:
Thank you. And our next question comes from the line of Mark Astrachan from Stifel. You maybe begin.
Mark Astrachan:
Thanks. Good morning, everybody. Wanted to ask your expectations for the material increase in marketing spend in the back half of the year. I don't want to get into guidance or thought on next year, but directionally when you've done this historically how do you think about kind of the flow through impact to the business? It certainly seems like given innovation cadence given spend that there's going to be some kind of benefits maybe just directionally without looking at any specific number for guidance. Is there any way to kind of think about things as we head into the first half of next year?
Matt Farrell:
Yeah. We have an evergreen business model as you know, and so I've mentioned that earlier in response to Olivia. I mean organic growth of 3% and earnings per share growth of 8%. And that said we're going to get 25 basis points of gross margin expansion annually. But generally, the marketing is not a contributor to the operating margin expansion on long term. We generally, as Rick said earlier, we are around 11.7, 11.5, 11.9. We're in kind of a sweet spot. So if someone were to ask us, what do you think your marketing spend as a percentage it's always going to be next year, the year after, the year after that? We'd say, it probably between 11.5% and 12%. That's been working for us. As far as where we put the money? We got a lot of choices. We got -- we're in lots of categories and we have 12 power brands. So we are always focused on brand health. And one of the things I don't know Rick or I mentioned it, but we said that we do have more flexibility in the second half. We do intend to reinvest not just in marketing brand health, but also in R&D, for innovation. So lots of areas to go, marketing, R&D, analytics, automation, sustainability even cybersecurity. So we've got lots of places we'd like to put more money in the second half of the year, should that materialize. But -- we have -- I made reference to the fact, we're going to exceed our evergreen business model this year and that's important too. That's how, we drive the company long-term, how we drive total shareholder return?
Mark Astrachan:
Yes, I guess, I was more thinking about the impact on revenue growth, just in terms of how the flow through the market -- incremental marketing spend would look. So, maybe if you have any sort of color on that? Then I just wanted to ask an unrelated question on international, just trying to figure out how the new market and distribution especially in Southeast Asia, China have gone so far. Maybe if you could talk a bit about brand acceptance kind of what you've seen so far in brands that are gaining most traction or have the distribution sign the product? That would be helpful.
Rick Dierker:
Yes just a one liner on the marketing spend. When we spend incremental marketing, it just bulletproofs our evergreen model. So we hit or hopefully beat our evegreen model for organic revenue because of the incremental investments on marketing, yes that's what we hope for and potentially that's what we expect.
Matt Farrell:
Yes. As far as the China and Southeast Asia, we're off to a really good start with Shanghai, Jahwa. That's a CPG company public company that we signed on with a year ago. And the categories that we entered China with are baking soda, toothpaste dry shampoo and -- some hygiene. By and large the acceptance is good. Two call outs in particular in Southeast Asia and also in China that would be water flossers and gummy vitamins. So they seem to be really a hit with the Chinese and the Southeast Asian consumer. So I think the strategy is working. We got -- I think China and Southeast Asia can be a big part of our story going forward.
Operator:
And I'm showing no further questions at this time. I'd like to turn the call over to Matt for closing remarks.
Matt Farrell:
Okay. All right folks. So we had a terrific quarter and looking forward to talking to everybody at the end of the third quarter.
Operator:
Ladies and gentlemen thank you for participating in today's conference. This does conclude the program and you may all disconnect. Everyone have a great day.
Operator:
Good morning ladies and gentlemen and welcome to the Church & Dwight First Quarter 2019 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call the company's management may make forward-looking statements regarding among other things the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's conference, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead sir.
Matt Farrell:
Good morning everyone. Thanks for joining us today. I'll begin with a few comments on the quarter, then I'll turn the call over to Rick Dierker, our CFO. When Rick is finished, we'll open up the call for questions. Q1 was an outstanding quarter for our company as we saw strong organic sales growth and gross margin expansion. Q1 reported sales grew 3.8%. Organic sales growth was 4.5%, which exceeded our outlook of 3.5% to 4%. Earnings per share was $0.70 which exceeded our outlook by $0.04. In the U.S., organic sales grew 4.5% with volume growth and positive price. Our categories are growing and our market shares are healthy. 10 of our 14 domestic categories grew during the quarter. And beyond category growth, our share results were solid with eight out of 11 power brands growing share. We continue to have success in the online class of trade, global consumer online sales continues to grow rapidly, and we expect it to exceed 8% of our sales in 2019. Our international consumer business delivered another terrific quarter with 8.5% organic growth. International is a growth driver and a bright spot for Church & Dwight. Unlike many of our peers, Canada, Germany, and our global markets group, which we formally refer to as export, had particularly strong quarters. Our new partnership with Shanghai Jahwa is off to a good start and it is clear that the investments that we've made in our international business continue to pay off. Now, turning to Specialty Products, Q1 was a challenging quarter for us with a 4.2% decline in organic sales. We are seeing lower demand for animal productivity products from our dairy customers who continue to be hurt by low milk prices. So, in the short-term, we are less optimistic about a sales recovery in 2019. However, we still feel good about our long-term 5% organic sales algorithm as a result of our acquisitions of businesses serving other species like poultry, cattle, and swine. Now, let's go back to the U.S. business for a moment and call out a couple of the bright lights in the quarter. In household, the laundry category grew 1.7%. ARM & HAMMER laundry consumption was up 8.2% and gained 0.7 share points. As anticipated the promotional environment moderated a bit in Q1. We reduced ARM & HAMMER laundry percentage sold on promotion by 110 basis points, while maintaining growth and we plan to reduce promotional levels more in the coming quarters. Over in personal care, BATISTE continued to gain share with a 28% consumption growth in the dry shampoo category nearly doubling the category growth of 15%. BATISTE is the number one dry shampoo for the 13th consecutive quarter. Now, let's have an update on pricing. Late last year, we raised price in several of our household categories in the high single-digit range. The impact on volumes so far has been better than expected. Over the last few months, we have had additional conversations with our retail partners regarding price increases in personal care category such as dry shampoo and condoms. These products are currently shipping with the new pricing. And finally we closed the FLAWLESS acquisition yesterday. We're excited to own the market leader in women's electric hair removal products. FLAWLESS is a fast-growing brand which complements our specialty hair care business. We expect it to contribute to our long-term growth both domestically and internationally and Rick will comment more on the impact of FLAWLESS to our 2019 outlook in a moment. So, in conclusion, we had a terrific quarter. We're feeling really good about the rest of the year and our evergreen business model is helping. Next up is Rick to give you details on the first quarter and the outlook for Q2 and the full year.
Rick Dierker:
Thank you, Matt and good morning everybody. We'll start with EPS. First quarter EPS was $0.70 per share compared to $0.63 in 2018, up 11%. The $0.70 was better than our $0.66 outlook, primarily due to higher gross margin. Reported revenue were up -- was up 3.8%. Organic sales were up 4.5% exceeding our Q1 outlook of approximately 3.5% to 4%. The organic sales beat was driven by our global consumer growth of 5.2%. We're extremely pleased with our results. This is the third consecutive quarter of global consumer product growth in excess of 5%. Now, let's review the segments. First Consumer Domestic, organic sales increased by 4.5% due to higher volume and positive price and product mix, as we see the benefit of our price increases flowing through. Growth was led by ARM & HAMMER liquid, unit dose laundry detergent, ARM & HAMMER clumping cat litter, TROJAN condoms, XTRA liquid laundry detergent, L’IL CRITTERS gummy vitamins, and BATISTE dry shampoo. ARM & HAMMER liquid detergent continues to grow sales and gain share while decreasing the amount sold on promotion. International organic growth was up 8.5% driven largely by FEMFRESH BATISTE STERIMAR and ARM & HAMMER liquid laundry detergent in the global markets group. ARM & HAMMER clumping cat litter and liquid laundry detergent in Canada, BATISTE in Germany, and WATERPIK in several countries. For our Specialty Products Division, our organic sales declined 4.2%. Although demand for our products continues to grow in the poultry industry, demand in the dairy industry continues to be challenged. Turning now to gross margin, our first quarter gross margin was 45.1%, a 20 basis point increase from a year ago due to price increases, volume growth, and productivity programs, partially offset by higher commodity and manufacturing costs. This exceeded our expectations, and you will hear later that we are raising the full year gross margin outlook. Moving now to marketing, marketing was down $1.8 million year-over-year. Marketing expense as a percentage of net sales decreased 50 basis points to 9.4%, largely due to timing. But as you heard from Matt, both our share performance and net sales are strong. For SG&A, Q1 SG&A decreased 50 basis points year-over-year. And net operating profit -- the operating margin for the quarter was 23.1%. This represents 120 basis point increased over Q1, 2018. Other expense all in was $17.4 million, primarily driven by interest expense. And for income tax, our effective rate for the quarter was 21.9% compared to 21.4% in 2018, an increase of 50 basis points. And now to cash, for the first three months of 2019, net cash from operating activities was $137.6 million, a $17.6 million decrease from the prior year, as higher cash earnings were more than offset by an increase in working capital, that's largely timing-related. I'd like to take a minute and talk about our FLAWLESS acquisition and the accounting treatment. As you know, typically when we do deals, we buy the inventory on day 1. Based on the agreement, FLAWLESS will continue to operate the business during the transition period with their systems, which will last approximately four months. During this period, operating results will be recorded in the company's net sales line, impacting many of our metrics as we detailed in the earnings release. For the remaining four months, FLAWLESS results will be consolidated within specific P&L line items. So the total FLAWLESS impact on the company is, net sales is expected to increase by 200 basis points; gross margin increases by 20 basis points; marketing decreases by 10 basis points; and SG&A increases by 50 basis points. From a cash perspective, the expected increase in cash earnings 4% accretion is offset by a one-time inventory purchase at the end of the transition period and a onetime working capital build, which will be approximately $30 million in total. As a result, the full year effect of the acquisition on 2019 operating cash flow is neutral. Additionally, as previously discussed, there will be quarterly adjustments to the FLAWLESS earn-out, which will impact the P&L. These will be excluded from our adjusted results, but will impact the reported numbers. Now turning to the second quarter outlook, we expect Q2 organic sales growth of approximately 3.5%. We expect second quarter earnings per share of approximately $0.52, 6% increase over last year's quarter. And now for the full year, we continue to expect organic sales to be approximately 3.5%. In terms of organic outlook by division, we now expect 3% for the domestic business, 7% from international and flat for SPD. We now expect reported sales growth of approximately 5% to 6%. We now expect full year gross margin to be up 50 basis points. This represents a 40 basis point increase from our previous guidance of plus 10. Half of the increase is driven by the previously discussed FLAWLESS impact, and the other half is a combination of Q1 gross margin, coming in better as well as the additional pricing actions, which will impact the second half of the year. While we were pleased to see first quarter gross margins above prior year, we still anticipate the impact of commodities, transportation and manufacturing cost to negatively impact gross margin. One example of this is surfactants where we saw a market pricing below prior year in Q1 with a forecast for double-digit increases for the balance of the year. As a result of the amortization and transition expenses related to the FLAWLESS acquisition, SG&A as a percentage of sales is expected to be approximately 13.8%. We continue to expect 2019 adjusted EPS range of $2.43 to $2.47 per share or adjusted EPS growth of 7% to 9%. And as we discussed a month ago the FLAWLESS impact to EPS in 2019 is neutral. The gross margin expansion on the base business is being offset by a reduction on our share buyback activity as we stated we would do with a larger acquisition. And with that Matt and I would be happy to take any questions.
Operator:
[Operator Instructions] Our first question comes from Rupesh Parikh with Oppenheimer. Your line is now open.
Erica Eiler:
Good morning. This is actually Erica Eiler on for Rupesh. Thanks for taking our question. So I actually had wanted to touch on the promotional backdrop. I was just curious if you could elaborate a little bit more about what you're seeing right now on the promotional front? And do you still expect promotion activity to abate further this year?
Matt Farrell:
Okay. In thinking about the promotional environment we're generally talking about household categories. So if you look at the laundry category and look at what the percentage sold on deal was year-over-year, it was down about 340 basis points. So it went from like 40.3 down to 36.9, so it's quite a drop. So the average for the category is 36.9. Where we right now for ARM & HAMMER liquid laundry is 34%. So we were down 100 basis points year-over-year. So I -- it's quite a move down year-over-year, so I would expect that to be sustained for the rest of the year. And as I said in my opening remarks we expect also to reduce more in the next three quarters. The other category to pay attention to is litter. So on the litter category, you've Tidy Cats you've Clorox and Church & Dwight and all of those brands are down year-over-year as a percentage sold on deal. So the category is down 400 basis points. It went from 21.9 to 17.7. So down quite a bit. So as expected all -- it seems all the manufacturers have pulled back quite a bit on promotions. Recall that last year that everybody has experienced commodity increases and transportation increases big jump from 2017 going to 2018, 2018 going to 2019 not as bad, but still up. So this behavior is consistent with the ability of the suppliers to offset those cost increases.
Erica Eiler:
Okay. Great. Thank you so much.
Operator:
Our next question comes from Bill Chappell with SunTrust. Your line is now open.
Bill Chappell:
Thanks good morning. Could you talk a little bit just about what you're seeing on the commodity front? We've heard some kind of improvement on freight logistics. I mean though I know you still have some kind of lagging inflation that's going to hit you. I mean is the outlook getting any better there? Or is it pretty status quo?
Rick Dierker:
This is Rick. Hey Bill. I would say that transportation as an example status quo. I think we said mid single digit increases for us last time we talked back in February and that's still our expectation. Like we've touched on many times we are largely hedged about 75% hedged for a lot of our commodities. That piece that does float, we have some capability in Q1, right? And I think I alluded to in my remarks that ethylene as an example was actually down year-over-year in Q1. Now the forecast has it going up in Q2, Q3 and Q4. But so far April looks lot like Q1. So I think we're optimistic that for the first time in a long time commodities were actually abating.
Bill Chappell:
Got it. And just a second question. Trying to understand the liquid laundry environment, I mean are you still seeing maybe you expect it to abate throughout the year in terms of promotional levels? Do you expect -- I mean there's certainly one player in Europe that kind of comes back time and time again. So I'm just trying to understand how long you think this lasts?
Matt Farrell:
Yes. Look in the first quarter even the company you referred to that's in Europe was down sold on deal. We can't predict what the competition is going to do, but this isn't just one quarter Bill. We've kind of started to see this trend in the second half of 2018 that's continued into 2019. So it's not obvious that, that is just going to turn around very quickly.
Bill Chappell:
Okay. And then last one for me. Just I'm actually surprised that litter is everybody is down on promotion, because it seems to be a kind of a major battlefront for all the players with new introductions in pricing, and promotion, and advertising. Is that starting to abate?
Matt Farrell:
When you have all these price increases you also have to keep in mind that people aren't going to dealing it back, right? So it's somewhat consistent that you're not going to see as much sold on deal. People want to see the price increases take hold and be able to drop it down to gross profit.
Bill Chappell:
Got it. But you're not seeing any real change in the competitive environment on litter?
Matt Farrell:
No. No, we're not.
Bill Chappell:
Okay. Thanks so much.
Matt Farrell:
All right. Okay, Bill.
Operator:
Our next question comes from Steve Powers with Deutsche Bank. Your line is now open.
Steve Powers:
Yes. Hey, great. So I missed some of the statistics that you opened with Matt on the number of categories and brands that are growing or gaining share. Maybe just run through those again briefly, and just talk about some of the categories or brands that aren't in the green? Obviously, great results overall. But are there any surprises or disappointments that you tied at the category brand level? And if so, are they kind of according to plan more or less? Or are there pockets where you could actually see incremental improvement?
Matt Farrell:
Yes. I think that the one day, I'm not going to get that question is when it's 14 out of 14, they're up.
Steve Powers:
Correct.
Matt Farrell:
It was 10 out of 14 the categories were up in the first quarter. Some of the categories that are struggling would be like condoms, for example. There are secular reasons for that for the last couple of years, because there are alternative contraceptives to condoms including Plan B and intrauterine devices, et cetera. Kids is down as well year-over-year, the category. I'd say those are -- that's also -- you could argue that that may be also related to birth rates. But I'd say on the sexual health side of the house is where we see some weakness. So that's probably where I would spend most of my time.
Steve Powers:
Okay.
Matt Farrell:
As far as the shares go…
Steve Powers:
Yes.
Matt Farrell:
…our power brands eight out of 11 grew share in the quarter. So, it’s spectacular. Last year we had seven out of 11 on a full year basis. So we feel great about the strength of the brands.
Steve Powers:
Okay. Cool. And then you'd spent a lot of time at the Investor Day on that More Power to You campaign. Can you just talk a little bit about metrics measurements that you're tracking against that campaign? And just how they are -- how you're assessing the ROI there? And how that ROI is trending versus what your expectations were?
Matt Farrell:
Yes. Well, think of it this way, Steve. We're just turning that campaign on right now. As I said, when we're down at the Stock Exchange that is going to be a multi-year program. I really think we've hit upon something that resonates with consumers. You're going to start seeing it hit in the next couple of months both on television as well as in print and digital as well, but this is something that we think is going to be a big boost for us, because ARM & HAMMER is across so many different categories. So it's laundry. It's litter. It's toothpaste, underarm deodorant. It's a phenomenal brand, because it trades in so many different categories. So this campaign is going to halo all of those categories. So hope to give you an update on that in future quarters to let you know how it's going, but it's only just kicking off right now.
Rick Dierker:
Yes. And I would just add Steve, this is Rick, that it's always encouraging that when we're spending our lowest quarter of the year in terms of marketing spend to have the results that we just had. So that's another good indication.
Steve Powers:
Okay. Great. Thanks so much.
Operator:
Our next question comes from Steve Strycula with UBS. Your line is now open.
Steve Strycula:
Hi. Good morning. Two questions. First would be on the personal care segment. I believe last quarter WATERPIK drove about 100% of the organic sales growth. Is that the case again in the first quarter of this year?
Rick Dierker:
No. It's not.
Steve Strycula:
Okay. So some of the other business did they get sequentially better? Would you mind commenting? And the second piece would be, should we think about since you're calling out surfactant costs being escalating this quarter, is that open negotiations for another round of price increases there? Thank you.
Rick Dierker:
Yes. So, really we did have some strength in a couple of different personal care areas. I quoted L’IL CRITTERS as an example. I quoted BATISTE dry shampoo in the release. So those are kind of leading the way from a PC growth perspective. I know WATERPIK was slightly positive, but the price increases and volumes kind of offset. Your second question was on surfactants and another round of price increasing. Well surfactants were actually – like I said ethylene was actually down year-over-year in the quarter. It's expected to be up in Q2, Q3, Q4 consistent to how it was three months ago when we gave our outlook. And we said, many times that we're not going to lead with any type of price increases in that laundry category. But what you're seeing in the laundry category is promotions being peeled back and you're seeing coupon reductions kind of what Matt was alluding to before.
Steve Strycula:
Operator:
Our next question comes from Jason English with Goldman Sachs. Your line is now open.
Cody Ross:
Good morning. This is actually Cody Ross on for Jason English, this morning. Thank you for taking our question. Sticking with the household products segment. This segment's revenue acceleration was exceptional this period even in the wake of some of your competitors announcing increased investment in your product categories. What do you think is driving your growth in liquid laundry? Why do you think you've been able to take market share? And given your recent market share gains are you expecting any step-up in competitive activity as the year progresses?
Matt Farrell:
Yeah. We've talked about this many times before about the ARM & HAMMER liquid laundry detergent. You have to keep in mind that ARM & HAMMER liquid laundry is a value detergent. It's on the high end of the scale but it is a value detergent. And the brands that we compete against are Purex and Sun others and they are unadvertised brands. So we have a distinct advantage in the way we compete in that. Our brand has a lot of brand equity and those resonate with the consumer. Now, we've been growing the ARM & HAMMER liquid laundry detergent year-over-year for years. And this is – and we did – again, we grew this quarter quite a bit at the same time that we reduced our promotional spend year-over-year. So it's – and behind that we have the More Power To You campaign coming, which is also going to help us. So I think this is largely due to brand equity more than it has to do with promotions.
Cody Ross:
Great. Thank you. And just to juxtapose that to your Personal care segment. This segment growth decelerated quite significantly despite the strength that you guys called out in BATISTE and WATERPIK. Is this all really your condoms slowdown? Or what else have you seen in the market in this segment that has caused the slowdown? Thank you.
Rich Dierker:
Yeah, it's really two things. I think Matt alluded to the sexual health businesses being a slower grower. And then it's also our WATERPIK business isn't – we took a bit price increase and so volume elasticity has happened. And so the net result is the WATERPIK business has grown a little slower. So we think that's kind of transitory as the price increase takes hold, but that's what happened in Q1.
Cody Ross:
Great. Thank you very much.
Operator:
Our next question comes from Bonnie Herzog with Wells Fargo. Your line is now open.
Bonnie Herzog:
All right. Thank you. Good morning. I had a question on your gross margins they inflected positive in the quarter which is great. So hoping you guys could talk through your outlook for gross margins for the rest of the year and if any of the key drivers have changed here and just really now wondering if your guidance for gross margin could actually end up being conservative. Do you see more upside now?
Rich Dierker:
Well, we hope so Bonnie. Remember, our outlook for gross margin when we met back in February for the full year was plus 10 basis points. And the detail of that back in February was, we were counting on plus 125 from price/volume mix, right? Largely as we're getting these price increases through on at that time 30% of the portfolio. We said we were going to have 100 basis points of improvement from productivity. We said we were going to have minus 190 for inflation and then minus 25 for the tariff. That's how we got to the plus 10 back in February. Now I'd say, there is really two small changes in our outlook. The base business, we would say is plus 30 basis points now not plus 10, plus 30 so the 20 bps of a change, 10 comes from better price/mix and volume and then 10 comes from a little bit lower inflation. So that's how you get to plus 30 and then the other plus 20 is really from the acquisition impact and the transition accounting. So I think we're off to a great start. We feel really good about it. We have plus 20 in the first quarter. We think we will be down slightly in the second quarter, first half is flat. Second half is probably up 100. So that's how we get to our 50.
Bonnie Herzog:
Okay. That's helpful. And then my second question. I know it's a small business for you guys, but hoping you could drill down a little further on the pressures you're seeing in specialty products and then maybe what changes you're making if any to deal with the headwinds. And you mentioned, you don't expect much recovery, but you're going to be lapping easier comps in that business. So just kind of trying to understand if we should expect continued inorganic sales declines for the remainder of the year? Or you expect some kind of recovery possibly Q4? Thanks.
Matt Farrell:
Yes. Just a little bit of color on the dairy market. So dairy price, the dairy industry is influenced by the price of milk. So if you look at class three milk 2018, it was pretty low. It was $14.60 per hundred weight, that's how it's sold 100 pounds. Q1 was even less than that it was $14.30. So dairy farmers are definitely struggling. If you look at last year, I mean 2017 going to 2018 there was a 7% drop in the number of licensed dairy farms in the U.S. The number of cows didn't decline so much they only declined 1%. So all those cows got distributed around to those other dairy farms, but that was the single largest drop recorded by the USDA. So obviously tough going right now for the dairy industry. What we've been doing is, we've been diversifying away from dairy over for the past three years. So last year what we said was that about 25% of our Specialty Products sales I'll narrow that sales of our animal productivity business 25% was for nondairy. So absent that we would have an even greater difficulty. If you went back three years 2015, 100% of our animal productivity business was dairy. So it is a worry for us obviously. But we think long-term and we know this is a cyclical business, so it does come back eventually. But in the meantime, we continue to expand the businesses that are directed towards cattle swine and poultry. For a full year -- on a full year basis, we started out saying I think we said 9% organic growth. That is not going to happen. I think it's going to be flat for the full year for Specialty Products business.
Bonnie Herzog:
All right. Thank you.
Matt Farrell:
Yes.
Operator:
Our next question comes from Lauren Lieberman with Barclays. Your line is now open.
Lauren Lieberman:
Great. Thanks. Good morning. Just wanted to talk a little bit about pricing again. Clearly, you're having very good flow-through and like you commented volumes have held in very, very well. I was just curious about I guess your perspective on some of the gross margin pressures that retailers are facing? And what that may mean in terms of sustainability in terms of pricing from an industry standpoint, not just Church specific. But given it's gone so nicely for you, I was just curious kind of how that's going? What you're seeing day-to-day? Retailers many are opting to absorb the price increases that you guys are putting through on a cost justified basis. But I just worry about sustainability for the industry. So anything you could offer there would be really helpful? Thanks.
Rick Dierker:
Yes. Look I think we all know that retailers are challenged and oftentimes retailers have to turn to suppliers for some help with respect to their profitability. And different brands are in a better position to deal with those asks than others. And the reason we focus on having a number one and number two brands is so that when that conversation takes place that we can work -- we actually have something to bring to the party. And so if the retailer should say I need x then we might say hey, we need an endcap, we need to be moved up to eye level. When you're a number one and number two brand, you can have those conversations with the retailers. When you are the number three, four and five brand that's far more difficult. So I think those are the brands that are going to be far more at risk than the brands that are number one and number two. But what you described Lauren is something we've been dealing with for the last several years. You might say, okay it's going to become more acute now, if you raise price. But you would expect that some -- the penny profit for the retailer is also going to go up as well. So all of that profit is not winding up in our pockets.
Lauren Lieberman:
Okay. All right. Great. And then just one more thing was on the vitamins category. There was a recent article in the journal, just about potentially increased regulation from the FDA over claims and so on. Anything that you've seen in terms of competitive activity in this space so far from some of the smaller players that might be facing increased scrutiny or changes in terms of retail shelf effect as there may be a different level of scrutiny on the category?
Matt Farrell:
Yes. Hey we'd love to see that. I can't talk specifically about the journal article I don't remember seeing that. But when we bought the business it had a handful of competitors and today it's got 30. So we stand to benefit to the extent that there's going to be more scrutiny regarding disclosure and content of the gummy vitamins that we compete with.
Lauren Lieberman:
Great. Thank you so much.
Matt Farrell:
Okay.
Operator:
Our next question comes from Olivia Tong with Bank of America. Your line is now open.
Olivia Tong:
Hey, thank you. Can you talk about any change in your view on the makeup of your organic sales growth target just effectively in terms of price/mix versus volume particularly in Consumer Domestic? And then also a little bit in terms of how much of that price/mix is lower promo versus actual list price increases? And then were there any categories where promo didn't decline? Or potentially was up? Thank you.
Rick Dierker:
Olivia, here Rick. A lot of questions there. First question was really just a split between volume and price/mix. For the company we said it was for Q1 about half 50-50. For the domestic division it was 1% volume 3.5% for price/mix, so maybe 25% -- 75%. I would expect that trend to continue throughout the year. I think that's a good ballpark. Second question was maybe some other categories that weren't being promoted as much. Was that it?
Olivia Tong:
Yes.
Rick Dierker:
What I would just say...
Olivia Tong:
Sorry. Just if there were any categories where promo didn't go down or it was actually up?
Matt Farrell:
Yes. No the big ones are -- we went through earlier we did look at the liquid laundry detergent and litter those are the big ones. Personal care side of the house is less driven by promotion it is far more driven by a marketing. So that's generally not a topic for conversation in personal care.
Olivia Tong:
Got it. And then in terms of international I know it's not as big. But on price/mix there I know it's an elevated comp in Q1, but given the FX moves like I guess I was a little surprised to see that it was down year-over-year. So can you talk about what's driving that? Is that trial building? Is it just a mix of businesses? Anything else there to call out?
Rick Dierker:
Well, no you hit it on the head. More than anything it's a comp issue. If you look at that business it was -- price/mix was positive 5.2% in Q1 in 2018. For the year it was 2%. So if you just, almost at the stack bar if you had the stack up in Q1 5.2 minus 1.7 is 3.5. So that's 2% to 3% is right where that business is usually at for price/mix. So it's more of a comp issue back in 2018. We did have some favorable price/mix as we were exiting and had to reverse some charges from our China venture. So it's really just a comp issue.
Olivia Tong:
Got it. And then just lastly in terms of Consumer Domestic obviously a lot better than you had expected specialty worse but net-net you'll obviously not be changing, you're maintaining your full year total company expectations. So can you just update us in terms of your expectations by segment from the full year basis?
Rick Dierker:
Yes, I did it in my prepared remarks. But just to do it real quick again. Previously we had said for the full year back in February we said 2.5% domestic, 6% international and 9% for SPD that's 3.5% organic. Now we're saying 3% domestic, 7% international and flat for SPD to get to the 3.5%.
Olivia Tong:
Got it. Thank you so much.
Rick Dierker:
Yes.
Operator:
Our next question comes from Joe Altobello with Raymond James. Your line is now open.
Joe Altobello :
Thanks. Hey, guys. Good morning.
Rick Dierker:
Hey, Joe.
Joe Altobello :
I have a question on the pricing that you guys took in dry shampoo and condoms. I believe that's incremental to your prior guide. So is there any EPS impact from that? And was it cost justified? Or was it more innovation-driven?
Rick Dierker:
Yes, I'll take the EPS question Joe. It's -- it was, every single price increase that we talk about has to be cost justified in this environment. So it was cost justified to answer the first question. In terms of gross margin if you exclude FLAWLESS because sometimes it's just easier to think of it like that let's just strip out all the noise and FLAWLESS, we would've raised our gross margin from 10 basis points to 30 basis points of improvement right? So that 30 basis points is made up of partly the new pricing that we got in the back half of the year for these personal care categories. We would've stayed at 10 basis points down for marketing would have stayed at 30 basis points of leverage for SG&A and we would've been 70 basis points of op margin expansion. And you say, okay, where do that flow through for EPS? Well, remember, back in February, I said, if we did a larger deal, we would take our $300 million buyback program and just do $100 million of it and that's what we did. So EPS is neutral, but operating margin is higher.
Joe Altobello:
Okay. So it's just the lower share count, effectively. Secondly, just out of curiosity, Amazon going to one-day delivery for Prime members. Does that have an impact you think on the industry in terms of e-comm sales? Or do you think same day is really the game changer that has to happen?
Matt Farrell:
I think, yes, it's a game changer. I think, everybody just going to have to move towards one-day and maybe same-day at some point in the future. I think that Amazon just keeps turning up the heat on all the bricks and mortar retailers. So that will be a competitive advantage for them until such time as others catch up. Now it may not matter to some consumers at some point that whether you get it same day or next day. But the option -- having the option may matter to people. But it's definitely something to watch, something we're watching closely too, Joe.
Joe Altobello:
But does it help you get to 10% faster, for example?
Matt Farrell:
10% of online sales?
Joe Altobello:
Of total sales, yes.
Matt Farrell:
It's -- I don't know that's going to get us there. Whether it's two-day or one-day, that's going to change consumer behavior as far as buying online. We were up 40% year-over-year in the first quarter, our online sales. We got a big jump. So we're easily going to pass the 8% for the year. So we're all happy with the direction we're going and the skills that we're developing to compete digitally and online.
Joe Altobello:
Okay, great. Thank you.
Matt Farrell:
Okay.
Operator:
Our next question comes from Andrea Teixeira with JPMorgan. Your line is now open.
Andrea Teixeira:
Hi. Thank you. Good morning. So can you comment on the performance of the non-tracked channels? I believe the gap of growth had narrowed last quarter and Rick spoke to that on the Analyst Day. But it seems that it accelerated again this quarter. How is the rate of growth for e-commerce and club? I know just in context of one of your competitors gaining more shelf space in laundry at some -- at one of the clubs. And just trying to seize the 3.5% organic that you called for the second quarter is, just be more conservative as you just printed 4.5%? I mean, just trying to -- because the tone about pricing and positioning into the second quarter has been I think more benign than what we heard from competitors. And also a modeling question, if I can, just ask on the mechanics for the revenue recognition for FLAWLESS, because the old operator is still operating it. So I don't want to think -- it's not going to go, obviously, in organic growth. I was just wondering how to account for the different divisions and how it would be accounted in growth. Thank you.
Rick Dierker:
Okay. Let's start with the tracked and untracked channels. So if you look at our -- if you look at Nielsen, our consumption growth would have been around 4%. Unmeasured would add about 1.5% or 150 basis points. We had really strong growth in e-commerce, as Matt alluded to, and other untracked channels as well. That would get offset, though, by couponing of about -- around 70 basis points and all other around 30 basis points. So that will take you to the 4.5% organic that we're talking about. You also alluded to just a deceleration in Q2 for organic growth and really through maybe the back half of the year. Well, remember, we are pulling back on promotions as we've talked about many times as we go through the year. So that does have an impact on volume. But we feel like we're in such a good spot that we can do that. Your third question was on FLAWLESS. And that was related to helping on the divisional breakout. We're not ready to do that yet. This is -- we just closed yesterday. We're dealing -- and I -- we try to go into a lot of the detail on the -- kind of the transition portion of FLAWLESS for four months and then when it goes through every line of the P&L for four months. And the best guide we can give you right now is, plus 200 basis points or so to net sales for the company.
Andrea Teixeira:
And that is implying the 15%, kind of, run rate of growth for that business?
Rick Dierker:
It is. We said that business was $180 million trailing. If you times that by 15% you get low 200s. Divide that by 12 months times it by eight months, since we closed on May 1, that's around $140 million. That's around 300-and-some basis points. But remember, the funny accounting is that, we could only recognize the operating profit and net sales for the first four months. And so it's really less than -- it's around half of that. So we can go through it in more detail if you like offline. But it's -- that's why it's less than maybe what you think.
Andrea Teixeira:
Okay, perfect. That’s helpful. Thank you.
Operator:
Our next question comes from Mark Astrachan with Stifel. Your line is now open.
Mark Astrachan:
Thanks and good morning everybody. I wanted to go back to the specialty segment. So I get some of the moving parts behind it. But I'm curious about just the dramatic change in expectations from February to now. What does it kind of say about the visibility that there is in the business? And does some of that incremental volatility perhaps make you, I don't know reconsider the segment itself? Or accelerating the change away from cattle to other animals, other categories within that? And you've talked about it, but it doesn't seem like it's enough to potentially stem some of that volatility.
Matt Farrell:
No, the way you should think about that business is, it's got mid to high 30s of gross margins. And so it's moved up quite a bit over the last few years as we have made acquisitions into other categories. When you say, hey you went into the year looking for 9% and now you're looking for flat, some of the things that informed us about 2019 were; A, the milk prices would be recovering. There are some industry estimates that come out, that predict what -- essentially what they are milk futures since they predict what milk prices are going to do in the back half of 2019. We're less optimistic that that actually is going to happen right now. The other thing that's hurting the business is the tariff war. So, for example, China is the number one importer of whey protein from the United States. So, obviously, that's depressing milk prices. And as the NAFTA-2 still hasn't been ratified, so that -- all those changes haven't wound up helping the dairy farmers. So looking at that now in April, we're saying, we feel more like it's going to be flattish for the year. But long-term we still feel good about the business because we are effectively making the move diversifying away from dairy.
Mark Astrachan:
Got it. That's helpful. Thanks. And also wanted to go back to the prior question on the retailer dynamics and the puts and takes of the pressures that they are dealing with. Perhaps help us in reminding how the businesses have trended or how the pricing dynamics have fared in historical periods where input costs are lessening as price increases or accelerating but the underlying inputs are actually becoming a bit more benign. So is there any chance that the retailers push back a bit more on price or that some of that is given back in the form of increased promotions going forward? So anything there certainly based on historical views would be helpful.
Rick Dierker:
Hey, it's Rick. I'll just correct one thing. Commodities are not abating right now, right? Commodities are up year-over-year. We said Q1 for ethylene as an example was a little bit favorable to what our outlook was. But that's it. In general commodities are up significantly still from 2019 to 2018. So that's -- in this environment -- and oil as you guys know is back up to around $64, $65 a barrel. So that's not what the narrative is right now. Price increases are happening because of commodity inflation that's existing out there.
Matt Farrell:
Yeah, abating doesn't mean going backwards. But look these things move like glaciers over time. So what you're talking about is at some point if commodities now go in a down cycle and then what happens? Well, what happens historically is it creates a price umbrella and it gives suppliers the ability to promote. But we're a long way away from that.
Mark Astrachan:
Thank you.
Matt Farrell:
All right. I think that's it folks. Hey, we had a great quarter, sales were up, gross margin expanded and we'll talk to you all at the end of the second quarter.
Operator:
Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program. You may now disconnect. Everyone have a great day.
Matthew Farrell:
Thanks for coming. We have a lot of familiar faces here today and we have got a great program planned for you. I am going to start off with the Safe Harbor statement. I encourage everybody to when you have some time take a look at it and read it. And I have a very packed agenda. Many of these topics are familiar to you, who we are, why we are winning and take you through the ARM & HAMMER brand today, also all our exciting innovation in ‘19 and then our other couple businesses, international and animal productivity. I will also talk about how we run the company and Rick will come up and talk about the financials. So, we just wrapped up another strong year. And we entered 2019 with a lot of confidence. So, our EPS is expected to increase 7% to 9% driven by operating income growth and that is top tier in the CPG space. Our 3.5% organic sales outlook is above our evergreen model. All three businesses are healthy. In the U.S. we are enjoying strong demand for our products, we are in the right categories and we have low exposure to private label. Our international business continues to be a juggernaut and we will hear more about that today from Steve Cugine who leads our international business. Our Specialty Products business is also setup for a good year. We have an impressive lineup of innovative products across many categories that you are going to hear about today and our ability to rapidly innovate is differentiating among CPG companies. In 2019 we are going to return to gross margin expansion as we have price and productivity programs at our backs. Our price increases have been well executed for ARM & HAMMER cat litter, baking soda and carpet deodorizers and OXICLEAN pre-wash additives. Those price increases hit the shelves late in the quarter and will benefit 2019 gross margins and the good news is the competitors are raising price in those categories as we speak. And we have other levers to bolster 2019 gross margin expansion and those include pricing in personal care categories and also an opportunity to reduce promotions in the laundry category. So, before we get into the formal program, I want to recap a few reasons why we are a standout in consumer products. We have an evergreen model which leads to two things, consistency and financial literacy. We delivered top line and bottom line growth year after year after year. The shareholders know the model very well and so do the Church & Dwight employees, all 4,700 of us. We all know what success looks like. With only 4,700 employees, we are a lean company and we adapt to change quickly. There is no better example of that than the growth of our online sales. We succeed, because our employees are committed to our success. We have brands consumers love and today you are going to hear from Britta Bomhard, our Chief Marketing Officer, you are going to hear about ARM & HAMMER and the More Power to You campaign. The More Power to You campaign is a shining example of our brand building skills. And finally, we made good choices when it comes to acquisitions. Those choices led us to dry shampoo, hair thinning, gummy vitamins and gum health. Our acquisition experience and skills will serve us well in the future. We believe there is no better place to invest in the CPG space than Church & Dwight. Alright. I will get into the formal program. Who we are? Well, the evergreen model is 3% top line, 8% bottom line. It’s been like that for many years and will continue in the future. The way the 3% breaks out is we expect 2% from the U.S., 6% from international and 5% from Specialty Products. We have 11 power brands that are listed on the slide there and those 11 brands account for 80% of our revenues and profits. And we have a very balanced portfolio between household and personal care, household 45%, personal care 48% and Specialty Products bringing up the rear with 7%. And we also have a nice balance between premium and value, 65% premium, 35% value. And we are an acquisition platform. We have a fabulous integration track record. When we buy businesses, we grow revenue and we bring operational efficiencies and because we have a strong balance sheet, we have a lot of access to capital to do more in the future. And we have a long history of growth through acquisitions. So what you see in that slide there is 15 years. So we went from $1.5 billion to $4.1 billion. So out of those 15 years, 12 out of the 15 years, we completed a transaction. And 10 of our 11 power brands were acquired since the year 2001. And when you have leading brands, it gives you the ability to take price. So, you read in our release that we are taking price on 30% of the portfolio and we are having discussions about other categories to add to that. And we have very clear acquisition criteria. Number one or number two brands, they need to be high growth, high margin. We are fans of asset-light businesses and we like businesses where we can leverage our existing supply chain. And finally, these brands need to have a sustainable competitive advantage. So, 11 brands today, 20 brands tomorrow. And we do operate in the land of giants. All of our competitors are far, far larger than we are. As I said earlier, we only have 4,700 employees. That gives us a huge advantage. We are a lot faster than they are. We can make decisions quicker and we adapt to change. You have heard us say before. Change is our friend. And we deliver phenomenal results to our shareholders over any period you want to pick, 1, 3, 5, or 10 years. So, why are we winning? First is this scorecard. So here is 2018. So we have algorithm, we grow 3% top line we grew 4.3% top line 2018. The consumer business had a phenomenal year, United States 4.3%, international 7.8%. Combined that was a 5% growth rate for our consumer business in 2018. Specialty Products had a rugged year, but that’s going to turn around in ‘19. Okay, we are in the right categories. We know how to grow share. Low exposure to private label and we win in e-commerce, so some stats. So here is 2015, ‘16, ‘17 and ‘18. You can see in general our categories grow about 3%. That’s the underpinning for the growth in the U.S. And we know how to grow share. So this is our share scorecard. In 2018, 7 out of our 11 brands maintained or grew share. And we have low exposure to private label. So if you went and calculated what’s the weighted average private label share for our categories it’s around 12%. And out of those 15 categories you saw on that earlier slide, 5 of them have exposure to private label, but if you take a look at those five charts, you can see that the shares are relatively stable. And we continue to win in e-commerce. So let’s look back at 2015. 2015 we were in the basement. We had 1% of our sales online. Today we are 7%, grew 40% in 2018. So, now we are top tier in CPG when it comes to online sales. We are expecting to hit 8% in 2019. And we have lots of number one brands online. Amazon generally is about 50% of online sales for most CPG companies. It’s very important class of trade. All of those products are rated there number one. And now I want to bring up Britta to take you through the ARM & HAMMER campaign.
Britta Bomhard:
Hello, everyone. As Matt just talked about, we are all about brands, consumers, love. And how we bring that to life, I want to share with you today. You have heard we have 11 power brands and I think about a year ago when I was here, I shared actually what we are doing on OXICLEAN. You might remember, it’s been a whole year I know that we talked about how we activate in digital and how we do targeted marketing and predictive analytics as one of the key tools. And as you know, we are all about transparency and results. So, Matt loves to talk about our report card. So I thought I would share today the results of the year of OXICLEAN. So what you can see behind me is OXICLEAN had the highest share ever at more than 53% and we have actually grown 4x the category. So that’s what great marketing can do for brands. And today we are actually here to talk about our biggest and most exciting brand, ARM & HAMMER. And I know that I want to refresh briefly what you should know about ARM & HAMMER. It is one of the oldest brands in the United States. It was actually one of the first ones trademarked in 1905, which gives it more than 100 years. It is truly part of the American DNA. So one of my colleagues was actually in a museum in Utah and on the wagon displays of the wagons going west, there was a baking soda box, because the versatility of that product is so ingrained in American philosophy about making yourself a brighter future, but it’s not only a historical brand. Even today one in two households buy an ARM & HAMMER product every year and I hope all of you are part of that and you over index. So baking soda, just to put it into few fun facts and what it actually does in America. So, one of the first things I want to talk, we all know the juice for cookies. If you used all the baking soda last year to make cookies, you would actually get up to 688 billion chocolate chip cookies, but it’s not only used for baking, you might be aware that it’s used for cleaning and refreshing. So it actually filled 31 billion gallons of swimming pool water. And the third exciting usage is it also has medicinal usage. So, 300,000 patients in the U.S. rely on ARM & HAMMER baking soda to purify their blood. It is such an essential product for this nation. And obviously, the one you should all be most familiar with is half of fridges in the U.S. are actually kept fresh with ARM & HAMMER baking soda. And in case you missed yours, there is a few baking soda to grab on the tables, remember to refresh every 30 days. It’s not only baking soda. In other categories, it is such a key brand in this country. So if we put all our laundry together and only wash white T-shirts, we would actually get 62.5 billion pounds of laundry. Now I know that’s a hard number to imagine, so I thought I would give you an easier one to imagine, how many elephants would that be? 6.5 million adult elephants. Now, I know you all imagine adult elephants everyday, so I thought maybe you just imagine the whole of Manhattan Island covered with elephants. That’s about how much laundry is done with ARM & HAMMER laundry every year. So needless to say, it’s our $1 billion brand, our biggest and our crown jewel, so I think we are very excited to share how we keep this iconic brand going to work in the future. In the past, we have been very much communicating about the benefits and how it is better and the superiority of the product, but we are actually leaning in much more on connecting with our consumers in an emotional way, because we are all as I said about brands, consumers, love. So a new campaign which you hopefully at least saw coming in or experienced somewhere here is called More Power To You. And even if I call it a campaign, you really should think about a unifying creative idea, which is going to go and last us for years towards the future. So, what’s the base idea behind More Power To You? Well, no brand would exist today without the love of the consumers and what we are celebrating is actually the true power for ARM & HAMMER is the ingenuity of the people using it. So, we are elevating our consumers to the heart, because they are the ones, which make this brand great. So, let me talk you through what that feels like and what’s the emotion around it. So if you can laugh over spilled milk, More Power To You. If you work a 60-hour week and still get the kids to school looking fresh, More Power To You. If things get gross and nasty, don’t panic, you have the tools to make it right, More Power To You. That’s why we created powerful products stacked with solutions to tackle everyday’s challenges with strength and a smile, More Power To You. Now I know this is probably not your usual what you see, but I think I want to show to you how our consumers took to this in a big event where we launched the campaign here in Bryant Park. And we asked our consumers what they were thinking about ARM & HAMMER. So, let’s go to the first video. [Video Presentation] So I think the video gives you a little bit of a flavor what this experience of experiencing ARM & HAMMER is like. But actually, I think when we say we celebrate the ingenuity of our consumers, they are our celebrities and where would you find celebrities, obviously, in People Magazine. So we highlighted our consumers as our celebrities in an edition in People Magazine in January to just show how important they are to us. So everybody you see here are real consumers as everybody you see on the wall here or as you see on the banner outside. But not only did we celebrate them, we invited them to share their experiences of baking soda, so they are telling the world about their unique experience or how they use it and we are amplifying that in our media. And more than that, we make it even easier to connect with ARM & HAMMER. So if you want to connect today, we will have QR codes on our products, which lead you immediately to either the usages or participation in the campaign. And if you haven’t had yet the opportunity to test it, you will see on the right all these banners with QR codes, so an easier way for you to get that experience yourself. That will allow us to tell this rich ARM & HAMMER story in such a bigger way than just a couple of lines on the packaging. If you remember, there is more than 101 usages for baking soda. No box will ever be big enough to print all of them. So, these new medias are God sent for us to actually invite people into the ARM & HAMMER brand and educate even more. So with that, somebody asked me earlier, we will have about 40% of our ARM & HAMMER spend on digital, because we find that it’s a fantastic tool to interact in a two-way communication with our consumers as well as make sure we target them the right way. But we also and I want to show you similar to what I showed in OXICLEAN a year ago, how this campaign ladders up for different target groups on the example of laundry. And hold your breath because nobody else has seen these campaigns yet, so you are the first one. So I want to show you the versatility of this creative idea with three very differently targeted executions for laundry. Let’s start with the first one. [Video Presentation] So if you have sensitive skin like me, you know this yucky feeling. I think this is a great visualization of what this looks like. So, this is clearly in the direction of elevating a benefit. But we also know that a lot of Americans are actually strapped for money and so we also know that we are one of the best value brands out there to doing your laundry. So we actually target those people with a different message, which I want to show to you now. [Video Presentation] So I think those two executions already show how versatile this campaign is. And we also have more emotional executions, particularly for those of you in the room who are parents you know what the strain of parenting can be. So I hope you enjoy the next campaign, which actually leads into that emotion of bringing up the family. Video? [Video Presentation] So I think you have experienced now the ability of this campaign all laddering up to More Power To You in targeting very different segments of laundry users. But as you know, ARM & HAMMER is much broader. It’s one of the brands with most different aisles in the U.S. So, we also have cat litter. So you might wonder how we bring this to life in cat litter and you are in for a treat. [Video Presentation] So it sounds like we have couple of pet parents in the room. So as you know, pets are often today are kind of treated as persons and children. So, I think by personifying the cat, that actually gave great emotional resonance, so we have excellent test results in that commercial. And as you can see here, it’s a unique way and we can own and breakthrough to a lot of boring cat litter communication. So I think it’s a very unique way for us to communicate and own a message in that category. So nothing works like experiencing a campaign. Instead of me telling you about it, I think what you want to do is be part of it. And as you haven’t yet, we have a box setup there to get your picture taken and know what it’s like to be part of the ARM & HAMMER community, because obviously, there is More Power To You. So thank you very much and join us on that campaign.
Matthew Farrell:
Okay. Thank you, Britta. Now we have got some really exciting things to talk about. I mentioned earlier that we have quite a scale as an innovator in CPG and I think this little show here is going to give you a real pace of the breadth of the innovation that we have in 2019. We will start off with Waterpik Sonic-Fusion. So we have the world’s first flossing toothbrush. Now you can brush and floss at the same time and only 16% of American adults floss daily. And this is clinically proven to be twice as effective as traditional brushing and flossing. So, this is a fabulous new product. And there is a lot of science behind this. So I am going to roll a couple of minutes here. So everybody can appreciate the design behind this product. [Video Presentation] Okay, gang. Everybody run out there and buy one today. Alright, next up is OXICLEAN. So we all know OXICLEAN for its whitening powers. But now we are launching OXICLEAN Dark Protect. So this is directed towards dark and black fabrics. So 42% of our wash loads are dark loads. So we are bringing anti-fade technology to OXICLEAN and it includes OXICLEAN Stain Fighters, it’s cold water soluble. This keeps dark and black fabrics looking newer. And we are also bringing that technology to value detergent. So, ARM & HAMMER plus OXICLEAN Fade Defense. This is for vibrant whites and bright colors. So, color fading is the number two laundry frustration. So this is a new benefit, Fade Defense that we are bringing to the value detergent category. Litter, so we have ARM & HAMMER Cloud Control, so you can breathe easy. If you are a cat owner, you know there is a cloud of nasties when you are emptying the litter pad. Now you can breathe easy with no cloud of nasties when cleaning the litter box. So this is dust-free, it’s got dandruff control technology, and an allergy-free light scent and we still have our 7-day odor-control guarantee. In vitamins, we are coming out both for VITAFUSION and Li’l Critters with organic vitamins, USDA organic. So a couple of proof points here, 50% of Americans now consume organic products at least occasionally. And millennials, more than half of millennials prefer supplements derived from organic sources. So we are giving consumers more of what they want and less of what they don’t want. So we all know that facial masks are the rage. So, NAIR is coming out with a NAIR leg mask. This is the first mask for legs that not only beautifies skin, but also removes hair. So when you ask facial mask users, 86% are interested in purchasing or using a mask for legs. We think we have a great insight here. We are going to run an ad right now so you can get a better appreciation for this. [Video Presentation] Okay, next would be oral care. So we are coming out with ORAJEL toothache strips. So we have patent pending on this particular product. This is where you are going to get targeted long lasting pain from strips that you apply to your toothache. Our strips stay in place for targeted relief, they dissolve slowly for long lasting relief and a cool mint taste. So, this is really a revolution for oral analgesics. BATISTE. BATISTE is a fast growing brand for us globally. We have two new variants coming out this year, one is a hydrating dry shampoo, the other one is volumizing. So a couple of proof points here. So, 80% of women don’t wash their hair everyday and only 24% are currently using dry shampoo. So, why is that? Well, it’s because some of them think it’s not for their hair type. So, we have a hydrating dry shampoo for dry hair with moisturizing avocado and volumizing dry shampoo for fine hair with plumping hair collagen. So, these are going to be two winners in 2019. It wouldn’t be an Analyst Day without TROJAN. So here is the TROJAN Edge, take pleasure to the limit. This is with lubricants to change sensations. Gen Z as we all know places a lot of value on experience, adventure and living boldly and to reach that crowd, we have a new TROJAN man. [Video Presentation] And no one in this room is in the target group, so you haven’t seen any of the digital ads, but I encourage you to look for them. Okay. Now, I am going to bring up Steven Cugine to take us through the international story.
Steve Cugine:
Well, it certainly is a big sexy world. So I guess that’s why I am up next to talk about the international story. As Matt said, I think everybody is familiar with our evergreen target international at 6%, but I thought I would give a little color here on international. For the last several years, we have been focusing on building scale. As you can see in 2013, we were $430 million in sales and we exit 2018 with $710 million in sales. Not only have we increased scale to the point where we believe we can really have access to every major market around the world, we have doubled our organic growth on a much larger base from 3% to almost 8% and exiting 2018 at 7.8%. When we started this journey, we started really implementing our new strategies in 2014. We saw the fruits of that labor by Q4 and you could see from every year from 2015 to 2018, we have exceeded our 6% evergreen growth target exiting 2018 at 7.8%. Even better news is we had a very strong quarter finishing Q4 at 9%. So, we leave 2018 with a lot of momentum. The net sales composition for international is really 8% Mexico and Australia; 23% Europe, which is made up of three subsidiaries, France, UK, Germany; Canada at 31%; and total export or our global markets at 28%. Breaking that down for 2018 even further, our subsidiaries delivered a solid 4.3% organic growth and export continues to deliver strong double-digit growth every year. As we look forward and we say where is the engine of growth coming from? And what is the fuel for that growth? In our subsidiary markets that now exceed $0.5 billion in sales we focus growth in three areas one, brand expansion, that’s expanding the offerings of the brands that we offer today like OXICLEAN Ultra Gel entry in Mexico, where we entered the liquid segment; VMS expansion and of course, BATISTE, Matt talked about the great new products, but we are also expanding in new subsidiary markets. Last year, I talked about how excited I was about the acquisitions that we recently made and that I thought Waterpik represented a real engine of growth, not only for the company domestically, but for our international business. Now I am happy to say that international delivered 20% growth in the Waterpik business in 2018 versus year ago. Lastly, pricing, so in 2018, we have initiated pricing actions over a third of our products that we sell in our international markets and we will reap the benefits of that initiative in 2019. Another example for growth for the future is Asia. Last year when I was here I talked about a spotlight on Asia, both Southeast Asia and China and I am pleased to be here today to say that our sales exceeded $90 million in these markets in 2018. That is up from $25 million in 2013. This is enabled by a new relationship that we started in 2018 with DKSH, a partner of ours covering all of Southeast Asia. This year, we are implementing an initiative to really drive and expand our distribution in all of these markets through this partner. Another exciting development is China. I personally spent almost 2 years in studying the China market and doing consumer research in every major city in China on our brands, identified those brands, took that research and identified partners that would really expand the China opportunity for Church & Dwight, but there are several characteristics that were very important. We needed a company that had certainly the traditional distribution access into retail, because it’s certainly a big part of the China market, but also had already developed a strong capability on e-commerce. This is something that even local Chinese companies are struggling with in terms of the dynamic change in this marketplace. So, we identified Shanghai Jahwa, which is a strong personal care, CPG company, $1 billion in size, publicly traded company, to be our partner in this market we spend a lot of time with them getting to know them and ultimately negotiating a very unique agreement, which gives us both transparency and access to the online and offline markets in China. Beyond this, I’m excited about the capabilities that we’re building to drive long-term growth in our international markets. We have established local teams in Shanghai and in Taiwan. In Shanghai, our employees of Church & Dwight are actually embedded with and live and work with the Jahwa employees in their corporate offices. So, they’re really fully integrated into the Jahwa team to support sales, marketing, and operations and distribution in the China market. We doubled our staff in Singapore and Panama. So, we’re investing in the markets where we see the fastest growth. We built a DTC capability in Europe and Australia. As you know, we launched a new subsidiary in Germany last year, and that’s off to a fast start. We’re also committed to brand building, both in our developed subsidiary markets as well as in our export markets. And so, we have customized talent for each market and I just I’m going to share with you a brief snippet of some of our assets. [Video Presentation] Okay. So last slide, we are committed, certainly myself and the international team, to deliver at 6% or more for international organic growth, and I’m pleased to put this slide up in particular because it is the identical slide that I ended with last year because what was true then remains true today. Our existing brands still have a lot of runway and we look at Batiste and its growth in the international markets, ARM & HAMMER baking soda and ARM & HAMMER related products that were premiering today continue to deliver strong organic growth in our international markets. Our acquired brands are building strength too. As I mentioned Waterpik growing 20% in 2018. Our export business has been and will continue to deliver double-digit growth. We’re making significant investments in Southeast Asia and China, and that will fuel growth for years to come. So, it is certainly a big sexy world out there, and I’m pleased to represent Church & Dwight’s international business. Matt, back to you.
Matthew Farrell:
Okay. Animal Productivity, so we have a 5% algorithm here. Remember we said that the Company grows 3%, U.S. is 2%, international 6% as Steve just took you through, and Specialty Products 5%. So, you might think, hey, that’s kind of a big number considering that we went backwards in 2018 minus the 3.4%. Here’s how that 5% breaks out. So, we have a bulk chemical business. That’s essentially bulk sodium bicarbonate. It’s a real steady-Eddie business. Animal Productivity is the one that we expect to grow at 6%. Two-thirds of the businesses is Animal Productivity; one-third is bulk chemicals. Now the Animal Productivity part of the business is the one that’s been most volatile and the most cyclical over time. The reason we like being in that space is just because of this statistic is there’s 7.5 billion people on the planet today; going to 10 billion by 2015. So, animals have to be more productive. If you went back to the 1970s, that’s when we first got into the dairy business. Essentially baking soda was Alka-Seltzer for cows. They could pretty much eat more and more grass. From there we moved into nutritional supplements, still in dairy. And then 3 years ago we decided we have a great brand in ARM & HAMMER. We can move into other species; that will be cattle, swine, and poultry. So first we bought into pre-biotics, then we bought into probiotics. So now today, 2018, 24% of the business is non-dairy and growing. This is good for us going forward. Second thing is that 13% of the business is now international. So, the population growth is outside the U.S. That’s where we need to be. So, we’ve made a lot of progress over the last three years and that’s what gives us confidence in the 5% top line long-term. So just as Steve said, the same slide this year as last year. We have a great brand. All of these products are labeled ARM & HAMMER. The consumer trend is away from antibiotics. So, we make prebiotics, probiotics, and nutritional supplements. And we’re not wedded to dairy anymore. We’ve moved into other species, and the global growth and the growth of population is going to help us. So, this is going to be a winner for us, and this business has terrific financials. Alright. Then how we run the company? First off, you heard from Britta today, we have number one brands we have brands that consumers love. We also are friend of the environment. We leverage people. We have highly productive people and we want Church & Dwight to be a place where people matter. And we leverage our assets heavily. And if you do all four of those well, you get really good returns. But because we are an acquisition platform, we deliver great shareholder returns. If you look at how we’re incented, it’s very simple; net revenue, gross margin, cash from operations, and EPS, 25% each and all 4,700 employees understand it. I want to particular gross margin is 25% of all employees’ annual bonus. If you look at our numbers for 2018, you know we’re pretty sad about that. So we’re going to turn that around in 2019. These are the four ways we do it. So good to great cost optimization. That’s our continuous improvement program. We have supply chain optimization as well with our plants. New products we have accretive new products. All these products you saw today are premium priced and acquisition synergies. And with respect to being, a friend of the environment, in the early 1900s, we started to use recycled paperboard in our packages. In the 1970s we were the only sponsor of the first Earth Day. We were the company that took phosphates out of laundry detergent in the 1970s. And more recently, in 2018, a 100% of our electricity globally comes from renewable sources of wind and solar. And we planted 3 million trees through the Arbor Day Foundation last year. Why do you plant trees, because trees take CO2 out of the atmosphere. So, we have three goals. One of them is we want to reduce the use of water by 25% by 2022 that’s water. Second is solid waste recycling. We want to move from 67% to 75%. And here is the big one. We intend to be carbon-neutral by 2025, and today we are 55% carbon-neutral. What does that mean? That means we take out of the atmosphere a little bit more half of what we put in the CO2. And we’ve been getting recognized for that; Barron’s, Forbes, FTSE, the EPA, Drucker Institute WSJ Management Top 250, all of them recognizing the efforts we’re putting into this. Alright. Now financials from Rick, come on up.
Rick Dierker:
Okay. Alright. Thanks, Matt. I am going to go through three things, look at the 2018 results, quarter, full year, talking about the outlook, and will start with evergreen model like we always do. So just as a reminder and we have been doing this for over 10 years, but organic net sales growth of 3% is kind of our algorithm, 25 basis points from gross margin, flat marketing, higher dollars of course, and then leverage SG&A by 25 basis points to get to the 50 basis points on operating margin, which translates into 8% EPS growth. I’m sure all of you guys can tell me the same thing. And as Matt alluded to earlier, it breaks out by division, 2% domestic, 6% international, and 5% for SPD. So, Q4 highlights; 4.3% organic growth in the quarter, which is really strong top line performance. Our outlook was 3%, domestic was 4%, international was 9%, and SPD went backwards by around 4%, consumer organic also almost a 5% grower. Adjusted gross margin; now this is where we’ve had a lot of conversation. Our full-year outlook was down 120 basis points that implied down 160 basis points. In the quarter we finished down 250 basis points in the quarter. So, what happened? Three things; first of all, there was a mix impact of about 40 to 50 basis points. Our household business grew faster than we expected. Our personal care business, excluding Waterpik, grew a little bit slower than we expected. And so that was one. Number two was tariffs, so the timing of tariffs, right. As our Waterpik business grew faster, we thought that tariff impact was going to really hit ‘19. It got pulled forward into 2018 and then the third thing was on gross margin. We really blew the doors off of cash from an incentive comp perspective. We missed on margin, but we really blew the doors off the cash flow, free cash flow conversion. We’ll get to that in a minute and so gross margin has an impact. Incentive comp has an impact on gross margin. Marketing was up 10 basis points. So, we invested $5 million or $6 million year-over-year in marketing really to start the year with momentum, which is actually happening, right. I think Nielsen information came out today, plus 6% on consumption growth, so really starting off the year strong and EPS was up 10%. So for the quarter 3.8%, 4.4%, 4.7% and 4.3%, so just really strong broad-based growth across the year, on a stacked basis, the second half of the year was around 8%, alright, so just growth on top of growth. This is probably the most important slide or one of them in the deck. This is our progression on price/mix. Remember organic has two components. One is volume growth and one is price/mix growth. And for a long time, we were bumping along in the negative price/mix growth, for about a 1.5 year. In Q3 we inflected, right. And lower promotional spending, especially in laundry, and positive price/mix happened in Q3, happened again in Q4. Now remember in Q4 list price changes that we’ve gone to retail with aren’t even in these numbers yet, right, because it takes it typically protects a month or two months or even three months sometimes retail pricing, and so really that benefits on the come in Q1 and for 2019. I already walked through the details of Q4, but I’ll just recap gross margin for the full year. So plus 20 basis points on volume, price/mix, down 170 basis points for commodities and transportation, and we’ve talked many times about the headwinds on commodities, whether it’s resin, oil, diesel, surfactants, the headwinds in the industry on transportation, and we’ll talk little bit more about that in 2019 outlook area. And then other manufacturing costs, whether it’s tariffs or incentive comp or labor increases. Productivity program was plus 80 basis points and then FX and acquisitions was, really immaterial, so that’s down 140 basis points for the year. For the full year 4.3% growth, down 140 basis points for gross margin. We just spoke about that. Marketing was strong, 11.7%. SG&A was a good baseline of 13.6%. EPS was 17%. And I think too many times we look past our EPS growth. So, 17% EPS growth, and yes, we had some tax reform benefit in there. Our peer average was about 5.5% apples-to-apples. So, we’re just we feel like we’re top tier performance here. Cash from operations was $763 million and free cash flow conversion was 124%. You’ll see in our slides later on cash, the peer average is 91% on free cash flow conversion. So, just doing a great job of converting those sales and earnings into cash. Okay. Moving to the outlook, so 3.5% organic sales. This is the highest organic sales outlook we’ve given since 2014. Gross margin is expanding 10 basis points. Excluding tariffs, it’s up 35 basis points. And I’ll walk you through that detail in a minute. Marketing is down 10 basis points, but that’s really just math. Our SPD growth is around 9% for next year. We, don’t advertise to the dairy industry that much or to cows. So, it doesn’t have much marketing. So, it’s just math. Our marketing dollars are up year-over-year. SG&A is down 30 basis points as we leverage pretty much in line with the operating model and 50 basis points expansion for operating margin, 21% effective tax rate. So, 2018 we were at 21%. In 2019 we’re at 21%. That’s two things; one is stock option exercises and the other one is favorable tax matter internationally. But the good news is its flat year-over-year and so that means what does that mean? It means our EPS growth is all operating in 2019. Cash from operations is around $800 million is our outlook. So again, really just strong free cash flow conversion. And it’s not on the page, but the assumption for buyback is about $300 million, $100 million of which we’ve already done. And, of course, if we do an acquisition, we would probably dial that back and just focus on using that money for M&A. Here’s the detail for the organic sales outlook, 2.5% domestic, international was 6%, SPD was 9%, that’s how we get to 3.5% as a baseline. Okay. I want to spend a minute on this slide. This is gross margin expansion in 2019. This is the key part of our story in ‘19. Really two things to call your attention to, in 2018 we are only plus 20 basis points for price, volume, mix. In 2019 the net benefit of price, volume, mix is 125 basis points, so this is plus 100 basis points largely because of the retail price increases. The other thing I will call your attention to is inflation. So it was a 250 basis point headwind in 2018. It’s another headwind in 2019, although not as much, 190 basis points. I think there is a false narrative out there about commodities and how quickly they came down and the – maybe favorability that they are throwing off. As an example, in Q3 to Q4 oil was down about 30%. A couple of key commodities that we had diesel, resin, surfactants, they were down 4%, 7% and 13%. And so it takes a while and you have heard this from many of our peer set. It takes three months, six months, nine months for oil to be down for the rest of the inputs to really fall at the same rate. The good news though is what Matt alluded to is we have certain pricing actions, those four that Matt already talked about embedded in our outlook, but there are other pricing actions for personal care items that we are working on and that would be in addition to our outlook. Productivity programs is plus 100, we are making great traction on our good to great program and then the tariff impact is minus 25 basis points. So remember, we have talked about this briefly, but we price to protect profit dollars and not margin. So that’s largely the Waterpik tariff impact. And while we are protected from a profit dollar perspective, it still has an impact on margin. And so net-net we had a 10 basis point increase from a – on a reported basis and then if you add back the tariffs, we are at plus 35 basis points. So we feel really good about margin expansion for 2019. And here is some color on some of the key P&L items. So organic growth, we have had a great track record of organic growth and we are ahead of our evergreen model in ‘19 at 3.5%. Gross margin, I just went through that in detail. This is a hallmark of the company and Matt told you how much it’s important to the entire company, 25% of our incentive comp is tied to gross margin. Nobody else in the industry really does that. Marketing spend, we are still in the top 20 advertiser in the U.S. and dollars were up. And it’s essentially flat year-over-year. SG&A management, this is a great baseline for us we are leveraging back down to 13.3% in 2019. Now if you exclude amortization, a few years it looked like we are building SG&A. That was really tied to some of those smaller deals we are doing and all the amortization that we are throwing off. So if you take a step back, you can see the trends pretty flat over time. We have had great adjusted EPS growth over the last few years and we expect ‘19 to be no different. So 7% to 9% EPS growth in 2019, which is top tier in the industry again. I think the peer group when we did a list of about nine or ten peers, on average it was around 1% or 2%, okay. Strong margin expansion over time, gross margin matters for this company. Gross margin drives EBITDA margin. EBITDA margin drives cash flow, we believe that drives valuation. So just a great progress on and we expect more to come. Free cash flow conversion, this is my favorite slide, 124% for Church & Dwight, peer average is 91%, lot of companies target 100%. And we do that a few different ways, but one of them is working capital management. We have gone from 52 day cash conversion cycle all the way down to 20 days. And we have a very strong balance sheet. We ended the year about 2.2x levered, we will be sub-2x in 2019. And what does that mean, well, especially when we are under-levered, capital allocation is very important. But number one far and away is M&A. Number two is debt reduction because it enables number one. Number three is new product development. Number four is CapEx. Number five is return cash to shareholders. So we have a lot of firepower, $2.5 billion is our math and we can maintain our investment grade rating. And we are not a capital intensive company. We are about 2x or sub-2x typically on CapEx. We have announced a 5% dividend increase in 2019. This is strong track record of dividend increases and we have been paying one for 118 years. And I think Bill Chappell had to leave, but this slide was specifically for Bill because he came in late a couple of years ago. Our TSR is 20% over 10 years. It’s about 18% over the 3-year and 5-year horizon and it was 33% in 2018. And with that, I think we have a public service announcement before we start our Q&A. [Video Presentation] Alright, so I am going to invite up the rest of management team and we will go through our Q&A.
A - Matthew Farrell:
Okay. We have got the whole squad coming up here, every function is represented. There would be chance to pepper us with questions, so we got a microphone for the crowd.
Rick Dierker:
Yes.
Matthew Farrell:
Okay. Joe Altobello.
Joe Altobello:
Thanks. Couple of questions on gross margin, I guess first for Rick, can you walk us through why the cash flow over-delivery was a drag to gross margin in the fourth quarter?
Rick Dierker:
Yes, sure. The question is why is cash flow over-delivery from an incentive comp perspective a drag to gross margin rate, right. Well, we have 4,700 employees, two-thirds of whom are at the manufacturing facilities all over the world. And so when you do incentive comp or salaries, that goes through direct labor or overheads at the plants. And so increases in compensation flow through the gross margin line as part of COGS, so that’s why.
Joe Altobello:
Got it. And secondly in terms of the ‘19 outlook for gross margin, what level of promotion activity you are expecting, is it going to get better than it was this year or worse than it was this year or pretty much equal?
Matthew Farrell:
Yes. One of the things I have said upfront is that we see an opportunity to reduce promotional spending in the laundry category. If you looked at two big household categories right now, so if you looked at laundry detergent and litter and you looked at the last six quarters, you see that the fourth quarter was the lowest quarter in 1.5 year. Unilaterally we think because the strength of our brands and the strength of the consumer that we can go further.
Joe Altobello:
Okay. Thank you.
Matthew Farrell:
Kevin?
Kevin Grundy:
Thanks. My question is on the international business, how big can the China opportunity be, what’s potentially the role of M&A with respect to that growth strategy. And then lastly, touching on that with the guidance that was the one segment where you are guiding in line with the evergreen target, but it seems like this would be a year with the – with your alliance Jahwa coming on where maybe we would see above sort of evergreen target growth, but that’s not at least initially anticipated in the outlook, so maybe you could touch on that as well? Thank you.
Matthew Farrell:
It’s never enough, Kevin is it. We have got a 6% algorithm. We said we are going to hit the 6%, but…
Kevin Grundy:
[Question Inaudible]
Matthew Farrell:
Yes, okay, alright. Well, I am very curious to hear what Steve has to say about how big the international business can be particularly in China.
Steve Cugine:
Okay. So put it in perspective, right. So outside the U.S. for Procter, China is the number two largest country. For us, it represents about 1% of total sales. So it’s a very significant opportunity for us. So we believe that we are putting in the foundation for what I think is a decade, maybe two decades worth of growth, right. To maintain a 6% plus algorithm, you are going to need to have some large markets contributing for a long period of time. So how big can it be, I think it can be pretty big, but I won’t put a number on it today. We are just starting with Jahwa as of Q1 in ‘19, so we would like to get a little momentum under our belt. Your second question was on why only 6% growth and I would say there is two reasons for that. First is that we are investing both in Southeast Asia and in China, right, particularly in terms of expanding distribution. That is a net negative against organic sales. If we looked at a unit basis, we think there would be faster growth, but we are really ceding that for 2020 and beyond, that’s number one. And number two we are being just a little cautious as it relates to Brexit. So we have a large manufacturing plant in the Southern UK that supports a lot of our international personal care brands.
Matthew Farrell:
Okay. Jason.
Jason English:
Thank you for the question. Two quick questions, first on cadence to gross margins, obviously we finished on a slightly softer note, can you give us any directional indication of what the shape of it may look like throughout next year? And then second question, I will just plow them both in now. Can you update us on your M&A ambitions? I know a lot of observers of Church & Dwight had a sense that there maybe acquisitions coming sort of late last year. Clearly, we are into the next year and nothing has happened. Is there reason to have a heightened sense of anticipation that there is something happening sometime in the near-term?
Matthew Farrell:
I am going to let our attorney answer that second question. So I will take the second question first. So you know that there is no property that is sold in the United States without us being aware of it. So any book that’s floating around, we have it. So we look at everything that comes to market, but we never tip our hand with respect to what we are going to hunt for or if something is imminent. But rest assured, we are very busy looking at opportunities, so that’s as far as we can go. Patrick, are you good with that? Alright.
Rick Dierker:
And then your second question on gross margin just the curve, largely because of commodities it’s, I’d say, first half, second half. So the first half will have to be down on gross margin, the second half will be up on gross margin, because of the timing on commodities.
Matthew Farrell:
Okay.
Unidentified Analyst:
Okay, thank you. So, following up on a question on guidance and a question on international for Steve, on the guidance 2.5% consumer domestic growth, your commentary was very bullish on pricing and optimistic on lower promotion, some of that 2.5% price mix versus volume, should we expect that to be skewed significantly more towards price mix? If so, how do we square that and the flat A&P against the backdrop where just a couple of your competitors, Henkel and Colgate are reinvesting pretty significantly? Maybe not all the funds in the U.S. market in your categories, but they are investing. P&G is not relenting. So is your spending outlook enough and the price mix optimism, how do you square that with the investment backdrop competitively? Secondly...
Matthew Farrell:
Do you want to pause there and let us answer that?
Unidentified Analyst:
Sure.
Matthew Farrell:
So one of your questions is we have some competitors talking in high-pitched voices about they are going to be investing more money, whether it’s P&G or Colgate or Henkel. We don’t view this as something new. These guys have been spending lots of money the last few years. So I don’t look at this as a sea change. So Henkel, for example, yes, they bought a business a few years ago and they got bigger in the U.S. Obviously, they want to make a big splash into premium laundry and they have with Persil. They have less than a 3% share today. They do have other brands in the mid-tier and in value, but we have been winning in value for the last 2 years and it’s not from them lack of trying. Our share of laundry today is 15%. 2 years ago, it was 14.1%. So we have had huge growth in the last 2 years and it’s defined everyday. So we don’t really view this as something we got to sweat. If you go back to Henkel and mid-tier, one of their brands is all. Two-thirds of all is a sensitive skin consumer. That’s not the lion’s share of our brands. So obviously, it’s something we are going to watch. I would imagine OXICLEAN liquid laundry will get knocked around a little bit up in the premium tier, because of average for Persil, but that’s not something that we think is going to influence our 2019 results.
Rick Dierker:
And I would just add to your question on volume versus price mix, probably two-thirds price mix and one-third volume is a good kind of general direction. And then in terms of why you are growing faster is kind of the crux of the outlook on revenue. And 3.5%, we think is a great number relative not just to our history, but also relative to the peer set. We are not going to go lead with a 4% growth when the rest of peers are growing 2%. So is there conservatism, maybe but 3.5% feels right at this point in time.
Unidentified Analyst:
Great. This one will be quicker. Just on the international horizon, thinking long-term, at what point you are leading with a lot of export-led, distributor-led growth, at what point, as you realize that, do you foresee organically you need to step up like cash investment in those markets to really build your own infrastructure versus going on the back of distributors? Is that something that’s within a 5-year time horizon or is it going to be just more even keel as you go forward?
Steve Cugine:
Yes. Today, I would say Church & Dwight is 82% sales in the United States, right. We have a big world and that’s why I was joking. I don’t know who put the TROJAN spot in before me, but I really do believe passionately that we have a lot of runway for growth before we really need to put in kind of big assets. And the big assets are usually around SG&A frankly if you’re going to go direct, and we have a model that we prescribe in terms of the size of the business and the percent of SG&A required to make that math work. It works in Germany, but – and that’s really just because there are a few large customers. So, the SG&A as a percentage of sales makes the math work. In other countries like China, we said we’re never going to be able to get to the scale that would be required that say P&G has been able to do over decades of time. So, we’re taking that partner route and we’re going to do that in most of our markets. But what we’re doing is we’re attacking that market through a brand building partnership approach for large markets. And in that case, we see that playing out for years to come. So even in the 5-year timeframe, I think we have a lot of runway in the current model that we have structured so far.
Rick Dierker:
I would just add to that, it’s also a pay-as-you-go model. I mean, these guys are doing a great job. We’re not calling out of our EPS or investment like we’re spending millions of dollars in China, that we spent millions of dollars going direct in Germany. That’s embedded in our outlook of 7% to 9%.
Matthew Farrell:
Let’s stay with the same table.
Olivia Tong:
Thanks, Matt. Appreciate it. Wanted to talk about pricing. The 30% of the business that you’re planning to price on, are those price plans already in market? If not, when are they coming? And then also are your peers, have they announced their pricing plans? And just on gross margin, mix, tariff, these are kinds of things I think that they’ll continue. So, why does it get better from here?
Matthew Farrell:
Yes. So, with respect to pricing, when we say 30% of the portfolio is price that’s across all three businesses. It’s U.S., International, and also Specialty Products. Within Specialty Products, it’s the bulk sodium bicarbonate driven by rises in soda ash. As far as announcements go, yes, they have been announced. The 30% has been announced globally, and one of your questions was have competitors moved in the U.S., the 30% they all moved. So, it’s still early days. This is just a measure of price elasticity, but we’ll be watching out over the next 3 months to 6 months.
Rick Dierker:
Maybe you want to – Paul, do you want to comment on just the volume elasticities in just early days?
Paul Wood:
Everything – generically speaking it’s always tough to take price anywhere, but those are progressing as expected and similar to Matt’s. The price elasticity, the volume, mix that we put on has been positive. As expected, we’re making progress. So, we’re going into this – these are always tough conversations, but I think no surprises and going exactly as we expected and planned.
Rick Dierker:
Yes, great. And then, Olivia, your second question was on gross margin and mix continues and tariffs continue. I already talked about tariffs, right. Tariffs are implicitly in there, but we’ve already priced those. Those prices are effective already. And so from a profit dollar perspective, we’re protected, right. If those roll back then great. From a mix perspective, this was a year that we just missed gross margin in a big way, right. I was here a year ago and I told we were going to be flat and then commodities came in a big way, transportation came in a big way, and mix came in a way. So, we planned 2019 a little more conservatively from a mix perspective. So, I feel pretty good up here in February talking about it.
Olivia Tong:
Got it. And then if I could just pivot over to SG&A, obviously that’s a big bucket of your operating margin delivery for 2019. And SG&A has actually been going up as a percentage of sales the last couple of years. Obviously, last year you got the tax benefit that you put back into the business, but what’s going to drive that SG&A improvement for 2019?
Rick Dierker:
Good question. Three things, one, and this is just consistent with our evergreen model. I’ve said it many times. If we can grow our SG&A dollars at half the rate, we can – we grow our top-line. That’s worth about 15 basis points, okay? We’ve done the math there many times. We get about 15 basis points again just from incentive comp, right. Again, we really blew the doors off the cash, and so that is going to be a benefit year-over-year in 2019. And then the third thing, we’re really – working really hard on systems and automation, whether it’s the quality system, whether it’s our PLM system for R&D, our SAP system or whatnot. All these systems that we put in place so that we don’t have to add people that we get more effective and efficient that way. So those are the three reasons.
Matthew Farrell:
So, here’s a fun fact. So, we have just about the same number of employees on December 31, 2018 as December 31, 2017. And we expect to be the same way December 31, 2019. So, we’re a really lean shop. And one of the beauties of that is it forces the Company to prioritize. We can’t do everything. So, we just focus on high-value activities. Who’s next? Let’s come forward here.
Andrea Teixeira:
Thank you. Andrea Teixeira from JPMorgan. So, I wanted to follow up a little bit on the Nielsen data. For the first time actually the fourth quarter kind of tracked the Nielsen data and usually you would be – we are aspired to see you’re growing faster than that. So, I was wondering, if there is an indication of like the gains that you had in distribution in off-track channel kind of like easing off? And kind of related to that also, Amazon, you mentioned that 50% of your e-commerce now is through Amazon, which does make sense in terms of like share. But like there’s a lot of sampling talks about Amazon asking for more support from the manufacturers. So, I wonder if embedded in your guidance there is also some investment within e-commerce?
Rick Dierker:
Yes, I’ll take the first one. So, the question is organic versus what Nielsen would say. So, I think organic for us is 4% for consumer domestic, Nielsen was 3.9%. And you’re right, typically we’ve had around, I don’t know, 100 basis points of a tailwind from untracked channels, whether that’s online or club. It was 150 basis points this quarter, so that 4% – 3.9% plus 150, right, becomes 5.40% 15 [ph] and then we had incremental couponing that was already in place 6 months ago for Q4 around one of our laundry brands. And so that part brings it back down because coupons are not in Nielsen. So that brings it back down as well as some SRAs, sales returns and allowances back down to 4%. So that’s how you get there. It looks like it’s the same, but there’s really two moving pieces.
Matthew Farrell:
Britta, you want to take a swing at the Amazon?
Britta Bomhard:
Sure. I can talk about investment in Amazon. So, I think with all our marketing investment we actually evaluate efficiency. So, Amazon’s part of the mix, and from that we read rather how effective it is. We don’t do it like specific by any retailer ads. It’s much more about what can we achieve in total results.
Andrea Teixeira:
[indiscernible].
Britta Bomhard:
Of course, at Amazon, I would say what you will see is that effectiveness in their advertising, if you go on their sites, the search engine has been improving. So, with that, yes, we are investing with Amazon in line with the results we’re getting.
Matthew Farrell:
Okay. Nik?
Nik Modi:
Yes. I have one question with 11 parts. Just on the business, I’m just looking at slide number 25 with some of the businesses, the power brands have been struggling. Matt, maybe you can just give us some context on what the challenges are, so we can kind of think about 2019 and some of the drivers?
Matthew Farrell:
Yes, which – you’re looking at this slide with the 7 out of 11?
Nik Modi:
Yes. So vitamins, XTRA, SPINBRUSH, ORAJEL?
Matthew Farrell:
Yes, okay. Yes, generally, investors are only interested in things that are red or that can hurt you. So, we would generally say 7 out of 11 is a win, that’s a high five year.
Nik Modi:
High five. Got it.
Matthew Farrell:
Okay. So, let’s just bound through them. So, vitamins, for example. So the vitamin category you know when we bought the business, it had 6 competitors, now it has 30. So, it’s very cluttered right now. We continue to grow our consumption year-over-year, but we’re just not growing as fast as the category. What’s happened is that a lot of the pill brands are now moving to gummies. Net they’re about standing still, but gummies is growing faster, right, than the pill category. So, consequently, it looks like we’re losing share. But we’ve been happy about our growth. We grew at 6% consumption in 2018. So, we feel good about that. What’s the next one?
Nik Modi:
XTRA?
Matthew Farrell:
Okay, so XTRA, XTRA has been in decline for a number of years up until this year. So, this year we’re just slightly – a slight decline in 2018. So, we – actually that is a good story for us. That one almost turned green. We almost got to 8%. So that’s terrific and one of the reasons that has done better it’s because of our Odor Blasters campaign. We brought Odor Blasters into the XTRA story.
Nik Modi:
Okay. And then just on ORAJEL and SPINBRUSH?
Matthew Farrell:
Yes. SPINBRUSH has been a tough one for a number of years, again a cluttered category. That’s where we shipped 40% of our units in the fourth quarter. There’s a lot of competition from Colgate, Crest, others. There isn’t a really great story. It’s not that big a business, but we’re still the number one battery-operated toothbrush, but it’s very competitive. What’s your last one?
Nik Modi:
And ORAJEL?
Matthew Farrell:
ORAJEL. You want to take ORAJEL?
Britta Bomhard:
Sure. So first of all, I have to extend more love to XTRA than actually Matt has done. I think if you look at the laundry category in total in the different price segments, XTRA competes in a very value-priced tier. We’ve actually done significantly better than anybody else in that segment. And as I said, we were so close to being flat. It was minus 10 bps in market share in the end of the year. So, I think that’s a tremendous improvement and if you look at total laundry, an absolutely success. So sorry if I think there is a little bit more passion behind XTRA and we love this brand. Secondly, I would say on ORAJEL. You might have seen it. We had an FDA change of mind regarding benzocaine and teething products and that has had an impact. We are the number one in teething and in young kids, and as we had to withdraw from that segment that’s why you’ve seen a decline. But all our other ORAJEL businesses, so we have canker sore, you’ve seen the new strips, and the kids toothpaste are doing very well. So, that’s actually, as you know, sometimes regulation can be surprising.
Matthew Farrell:
Nik, I didn’t hear you thank us for providing that scorecard so that you could ask that question. Okay. Anybody else? Here Caroline.
Caroline Levy:
Sorry for the repetition, but can we go back to gross margins, because I think going into the fourth quarter, we saw great sales trends, and we were definitely surprised as it sounds as if you were by the margins. My understanding then is more people in the Company are incentivized by cash flows and by gross margin. Is that what affected the pay?
Rick Dierker:
Yes, no, what I’m saying is and Matt said, we have a simple incentive comp program, 25% each, but when cash flow maxes out because of great working capital management, the P&L expense for that is split between SG&A and cost of goods sold. And so it’s only 10 basis points or 20 basis points really. I mean, we’re going through to – maybe 20 basis points on the gross margin impact from higher incentive comp.
Caroline Levy:
Okay. And then on the pricing, you took your pricing up, but the retail price hasn’t gone up, but your income statements affected by what you get from the stores? So, can you just explain on that?
Rick Dierker:
Right. So we – but typically in industry if you protect, you price protect for the retailers for a period of time, right, because they have their own pricing policies of, yes, you can do your announcement, but you’re going to protect me for 30 days or 60 days or 90 days, right. And so what we’re saying is there was a price protection program even to our pricing to retailers, but that’s all labs and so in Q1 and going forward, it’s a new retail price.
Caroline Levy:
Was there forward buying in the fourth quarter, so the volumes –
Rick Dierker:
We don’t let – I mean you limit the amount that can ever happen, it’s an immaterial amount. We limit the amount our retailers can order when you have a pre-buy for pricing.
Caroline Levy:
Okay. And then if I might, on the WATERPIK. Is WATERPIK lower than average margin to the Company at the gross level?
Rick Dierker:
No, it’s not. Gross margins are on par with the company. Now with tariffs, it’s a few 100 basis points lower than the company margin, right, but normal operating – normal gross margins are on par with the company.
Caroline Levy:
So to the extent – and this is my last one, but to the extent that household continues to grow faster plus WATERPIK grows faster, that’s just a negative mix shift that –
Rick Dierker:
Well the household business, WATERPIK rolls up in the personal care business, but when the household business grows faster and if the WATERPIK business grows faster with tariffs, then that’s a negative drag on mix. But we were conservative when we planned 2019 was my earlier comment.
Caroline Levy:
Got it. Thank you.
Matthew Farrell:
Okay. Lauren, you’re next.
Lauren Lieberman:
Thank you. So first, I just wanted to continue on WATERPIK. I was curious if it’s possible to shift sourcing for WATERPIK to outside of China, so you can just get around the whole tariff issue to begin with? And on top of that, I just want to be clear because I think last quarter when you talked about pricing plans on WATERPIK, I just would have expected it to hurt so much this quarter because the plans were in place and it was discussed. So, is it that your retail partners or your distributors kind of was a longer period of price protection, there was maybe some buying ahead of that pricing going into place that really kind of threw the balance off, because it feels like a lot of the gross margin shortfall in the quarter was related to the dynamic of tariffs and also WATERPIK?
Rick Dierker:
Yes, let me answer the second one first. And really Steve Cugine’s Group is doing a great job with WATERPIK, right. They had explosive growth internationally. We’re not changing the price of WATERPIK internationally. But when you have explosive growth internationally and sales are higher than you expected, then all of a sudden, the tariffs which you thought were going to be in inventory are now flowing to the P&L. That’s what happened.
Lauren Lieberman:
Okay.
Matthew Farrell:
And your other question is with respect to sourcing, so, I’ll let Rick take a swing at that. The short story is, this is a fairly sophisticated product. So, it’s not something that’s easily moved nor do we have plans to move it. So right now, we’re planning on riding things out, but maybe see Rick can give you a little more color on what’s involved at the plan?
Rick Dierker:
Yes. So we have a great network of contract manufacturers making the WATERPIK products and we’ve been working with them for a number of years. We are exploring other alternatives outside of China, but as Matt said, it’s a complicated product and we don’t want to jump the gun on that given that the tariff situation is pretty dynamic right now, but we’re doing our homework, so that if they’re here to stay, we will have some options hopefully.
Lauren Lieberman:
And then I just had one more on gross margins. The long-term algorithm, everyone else had like seven questions. So, the long-term algorithm though for gross margin, I just want to talk about kind of some of the contributors because in terms of what’s growing fastest in your portfolio, International, SPD, right, temporary hopefully the tariff situation, retail environment arguably only getting tougher and tougher in the U.S., all these components. Like why is 25 basis points kind of the right algorithm going forward? And also in terms of the closer in promotional environment, you definitely cited the continued more rational environment in laundry as being contributing to your outlook for ‘19. But at the same time, we know you’ve got Henkel with very, very clear objectives. I know you talked about nothing’s changed. These guys never step back. But the numbers are big what they’re throwing around. And again, if we’re talking about promotion being lower and a positive contributor in the near-term, why isn’t that something we should be worried about changing course as we go through ‘19?
Matthew Farrell:
Look, whenever you build a plan, you build some flexibility, so you have some bullets to fire if something different happens. So, of course, if there’s something unforeseen that happens, we’ll react to that. But I don’t have anything to add to what I said earlier about what our expectations are. We actually think we can pull back further on promotions in laundry in 2019.
Rick Dierker:
And the other thing that’s kind of under the radar, but we put a slide up about it was how much progress we’re making with our productivity program. It was plus 80 basis points in 2018, plus 100 basis points is the outlook in 2019. We’re in the early days of reinvigorating our productivity program with incremental dedicated resources in R&D and supply chain. So, we’re doing things that give us the flexibility, the degrees of freedom so we can confidently say 25 basis points is the evergreen model.
Matthew Farrell:
So while we have a robust continuous improvement program, it’s just that in ‘17 and ‘18, all the cost increases from – ‘18 I should say, outran whatever we could do with continuous improvement. And there was another step up this year with costs, but not as much. It was 250 basis points in ‘18, I’d say 190 basis points negative in ‘19. But as Rick said, we’ve got a lot more juice in continuous improvement, but not enough to overcome that next year. So, pricing is what gets us over the hurdle. But we still see plenty of runway in future to become far more efficient as a company.
Rick Dierker:
Okay. Alright, last one.
Lauren Lieberman:
I just had a quick follow-on on the pricing what you just mentioned. If I understand it correctly, you have pricing in the market on about 30% of your portfolio and then you’re considering doing more pricing. Is that a decision you’re going to be making in the next few weeks or months or is that more of a second half decision when we can expect to see more pricing going in the market?
Rick Dierker:
Yes. We’ve said – we’ve said in the release, we’re already talking to retailers about categories beyond the initial 30%. As far as when that would hit, we wouldn’t be able to disclose that. But those conversations are happening right now and particularly in the personal care categories.
Lauren Lieberman:
Would it be then more than half of your portfolio in terms of the discussions you’re having right now in terms of price increases?
Matthew Farrell:
Yes, we’re not prepared to say. We will update everybody in May. Okay. One more question. Okay. You’re the absolute last. Okay Michael, what have we got?
Michael Steib:
Thank you, Matt. It’s a marketing question. It’s about the millennials. Could you share your thoughts about that particular group of the population and specifically what behavior are you observing that are helping you, hurting you, or what are the bigger trends that will affect us over the next 3 years to 5 years?
Britta Bomhard:
Well, that’s a very philosophical question. So first of all, question is how many of you have millennials in your household already? So first of all, I would say what do we see. I mean, we’ve all heard about it. Maybe a little bit more sheltered lives early on later moving out and forming their own households, a little bit more, how would I say, media consumption very different. I think we’re showing how we’re responding to that in all our different avenues. Overall, I see nothing, but opportunity for us. I think millennials are great, because it gives you opportunity to have a dialog with consumers going forward. And as I would say, we are very fast, agile at adapting, that works in our favor.
Matthew Farrell:
Okay. We’re going to pull the plug right now. Thanks for coming today, gang. We’re very enthusiastic about 2019. We’ve got a lot of confidence in delivering our plan. Thank you all for coming today.
Executives:
Matthew Thomas Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Kevin Grundy - Jefferies LLC Rupesh Parikh - Oppenheimer & Co., Inc. Jason English - Goldman Sachs & Co. LLC Bonnie L. Herzog - Wells Fargo Securities LLC Stephen Powers - Deutsche Bank Securities, Inc. Nik Modi - RBC Capital Markets LLC William B. Chappell - SunTrust Robinson Humphrey, Inc. Steven Strycula - UBS Securities LLC Olivia Tong - Bank of America Merrill Lynch Lauren R. Lieberman - Barclays Capital, Inc. Joseph Nicholas Altobello - Raymond James & Associates, Inc. Andrea F. Teixeira - JPMorgan Securities LLC Caroline Levy - Macquarie Capital (USA), Inc. Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2018 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk, uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Good morning, everyone. Thanks for joining us today. I'll begin with a few comments on the quarter. Then I'll turn the call over to Rick Dierker, our CFO. And when Rick is finished, we'll open up the call for questions. So Q3 was an outstanding quarter for our company. Q3 net sales grew 7.2%, which reflects both strong organic sales growth and sales from prior year acquisitions. Sales growth is clearly a powerful earnings lever in an environment with rising input costs. Organic sales growth was 4.7%, which exceeded our outlook of 3%. Global consumer organic net sales have accelerated sequentially over the last five quarters, as price mix continues to improve. And this performance was a clear standout in comparison to our peers. Earnings per share was $0.58, which exceeded our outlook by $0.05. In the U.S., organic sales grew 4.7% with both volume growth and positive price. Our categories are growing and our market shares are healthy
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt, and good morning, everybody. We'll start with EPS. Third quarter adjusted EPS was $0.58 per share, compared to an adjusted $0.49 in 2017, up 18.4%. The $0.58 was better than our $0.53 outlook due to a stronger top line and a lower tax rate. Reported revenues were up 7.2%. Organic sales were up 4.7%, exceeding our Q3 outlook of approximately 3%. The organic sales beat was driven by our global consumer growth of 5.4%. We're extremely pleased with our results. This is the second consecutive quarter of global consumer product growth in excess of 5%. Now let's review the segments. First, Consumer Domestic, organic sales increased by 4.7%. As communicated last earnings call, we expected price mix to be positive in the back half of 2018, which is exactly what happened in Q3 with 2.1% price mix growth largely due to year-over-year couponing declines and lower promotional levels. International organic growth was up 8.3%, driven largely by BATISTE, VITAFUSION and FEMFRESH in the export business. We also had strong growth in Canada and Mexico. For our Specialty Products division, organic sales declined 3.3% due to lower volume as the dairy economy continues to struggle. Turning now to gross margin, our third quarter gross margin was 44.3%, a 100 basis point decrease from a year ago. This includes 160 basis point drag for higher commodities, a 70 basis point drag from higher transportation costs, and a 60 basis point drag from other manufacturing, offset by 100 basis points for our productivity program and 90 basis points of favorable volume and price. Moving now to marketing. Marketing was up $8.6 million year-over-year. Marketing expense as a percentage of net sales was flat at 11.6%, despite recent acquisitions which have a lower spend rate. For SG&A, Q3 SG&A decreased 20 basis points year-over-year. The $7.5 million increase was primarily due to acquisitions, including intangible amortization costs, incentive comp and IT plus R&D investment spending. Net operating profit, the operating margin for the quarter was 19.7%. Other expense all in was $16.9 million (sic) [$19.4 million] (7:49), primarily driven by interest expense and higher debt levels related to acquisition. Next is income tax. Our effective rate for the quarter was 21.9%, compared to 28.7% in 2017, primarily due to tax reform. We now expect the full year rate to be approximately 22%. And now to cash, we had a strong cash flow quarter. For the first nine months of 2018, net cash from operating activities was $568 million, an increase of about $145 million from the prior year due to higher cash earnings and a smaller increase in working capital. A bit of housekeeping here, diluted shares outstanding for the quarter were approximately 251 million and that is the expectation for the full year. So in conclusion, the third quarter highlights are 4.7% organic sales growth and adjusted EPS growth of 18.4%. Now, turning to the fourth quarter outlook, we continue to expect Q4 organic sales growth of approximately 3%. We expect fourth quarter earnings per share of approximately $0.57, a 10% increase over last year's adjusted Q4 EPS or a reported decline of 64% due to 2017 tax law changes. And now turning to the full year, we now expect organic sales to be approximately 4%. We continue to expect reported sales growth to exceed 9%. We continue to expect full year gross margin to be down 120 basis points, in line with previous guidance. And we are tightening our EPS range to $2.27 per share, or adjusted EPS growth of 17%. We're raising our marketing for the full year to be in excess of 11.5%, as we spend back any earnings beat to continue our momentum as we enter 2019. And with that, we'll turn it back over to Matt to discuss pricing before we open it up for questions.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay. Thanks, Rick. Yeah. Before we open up the line for Q&A, I am going to cover a couple topics. Few words about pricing and tariffs. So rising commodity and logistics costs have put pressure on our gross margins over the last few months. We've had discussions with our retail partners and made decisions on pricing. In several household categories and geographies we are raising list price in the high single-digit range. And the price increases will start showing up on shelves in Q4. And the pricing covers about a third of our portfolio. Other categories are being planned for early 2019. Too early to talk about those. Naturally if input costs remain high, promotional support in 2019 would be reduced. And that would be consistent with recent trends. And then beyond cost inflation, we are impacted by the tariff war, notably in WATERPIK water flossers. And as a result, we are raising price there as well to protect gross profit dollars in 2019. And with that, I'll turn it over to Q&A.
Operator:
Thank you. Our first question comes from Kevin Grundy with Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Thanks. Good morning, guys.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Kevin.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Kevin.
Kevin Grundy - Jefferies LLC:
Yeah. Congratulations on a great quarter. Matt, can we start on the detail, a little bit more color on the China agreement. How quickly can that ramp for you guys? What does that mean for the growth of the International business. That business has obviously been doing very, very well. What – why should we not think that this would lead to an acceleration above the 6% target at this point?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Kevin, you're like, 6% is not high enough. Huh?
Kevin Grundy - Jefferies LLC:
Yeah.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Hey, look we started making investments almost a year ago in Southeast Asia. You may recall we signed up with DKSH, earlier this year, they're a master distributor. And we've done a lot of training with their people early in this year. And that's starting to pay dividends later in the year in that part of the world. China is more of a long role too. I mean, this company has in the past been a partner with both Cow (12:13) and SC Johnson. And they're going to be our exclusive distributor in Mainland China. But we think it's going to be a slow build. But once again just like DKSH, we think Shanghai Jahwa is going to help make sure we sustain comfortably a 6% growth rate in the future.
Kevin Grundy - Jefferies LLC:
Okay. All right. That's helpful. And then, just one more for Rick. Rick, can you talk a little bit, not that I'm not asking you guys to guide on fiscal 2019. But the higher input cost pressure that everyone is dealing with, higher freight costs that everyone is dealing with. Can you talk a little bit about how much visibility you guys have looking out to 2019 at this point in time? Maybe a little bit of color on how much you have hedged at this point. And then maybe even comment a little bit, if we kind of stay where we are at this point in time, what level of pressure should we consider on the company's gross margins, both with respect to commodities, freight, tariffs? So we can kind of ascertain that relative to what might be necessary from a pricing perspective, so that the company may or may not be able to deliver on its longer-term algorithm. Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, Kevin. I would just say that we don't really go into a lot of detail at this point in time on 2019. What I would tell you is you are very familiar with our long-term evergreen model. We aim to have gross margin expansion. We aim to have 3% organic sales growth and around 8% EPS growth. All that is kind of the framework in which we operate under. Yeah, as you know, commodity costs are high. But that is also why companies are leading with pricing decisions and also with lower promotional support. And we're also encouraged as our supply chain continues to build even more incremental productivity programs and progress. So we're not going to go into gross margin expectations now. I'd tell you, just like any year, we do have a big chunk of the portfolio hedged for next year. So we do have good visibility into what we think is going to happen. But we're doing everything we can to make sure we're in a great position for 2019.
Kevin Grundy - Jefferies LLC:
Okay. I'll pass it on. Thank you very much.
Operator:
Thank you. Our next question comes from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Good morning. Thanks for taking my questions and also congrats on a really nice quarter.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Thanks, Rupesh.
Rupesh Parikh - Oppenheimer & Co., Inc.:
So on pricing, two questions. So first in the – I guess, the categories that you plan to take pricing in Q4. Are you seeing other players within your categories also taking pricing? And secondly, related to pricing, do you historically see a negative impact on volume when you have the price increases?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, well, first question, one of the obvious ones I'm sure is one of the categories, litter. And yes, it is. We saw earlier in the year that Clorox announced publicly that they were going to raise price. And we also know that Nestle has done the same with Tidy Cat. So that's one that we're following on. As far as how we plan these things, yeah, we're planning that conservatively that there will be some impact on volumes as a result of the price increases. And that's sort of baked into our thinking not only for the fourth quarter, but for next year.
Richard A. Dierker - Church & Dwight Co., Inc.:
And the only thing I would add to that, Rupesh, is these price changes are just hitting retail right in Q4. So it's too early to see or tell you if any private label or other competitors would be following.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Okay, great. And then a second question, on the M&A front, there clearly – we're now in a rising rate backdrop. So from a Church & Dwight perspective, do you guys think you're better positioned in this type of environment on the M&A front maybe versus some of the other players out there?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. We absolutely do, Rupesh. I think, as you know we're significantly under levered, we're right around 2 times. We have a lot of firepower in the balance sheet. So I think we're in a great spot.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Thank you.
Operator:
Thank you. Our next question comes from Jason English with Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co. LLC:
Hey, good morning, guys.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Jason.
Richard A. Dierker - Church & Dwight Co., Inc.:
Jason.
Jason English - Goldman Sachs & Co. LLC:
Thank you for squeezing me in. Congratulations on a great quarter.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Jason, you're the third caller, man. We're not squeezing you in.
Jason English - Goldman Sachs & Co. LLC:
I know, I'm sorry. I'm used to being squeezed in. It's just – you're right. It's just a matter of habit. No. Thank you, guys, for slotting me so early. I really appreciate this. This is special.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
That's more like it.
Jason English - Goldman Sachs & Co. LLC:
It's a special day for me. I had a question on M&A, the contribution from WATERPIK. You came in – you were looking for around $10 million of synergies. Where do you stack and rack on that? And you flagged some of the tariff risk going forward. Can you comment on where the profitability of the business is today?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. So two things. So yes, you're right, we had signed up for $10 million of synergies. A lot of that was also international growth, incremental international growth. And we're happy to say that we expect all that to come, which is great. And we really integrated the operations, part of the operations, part of the IT piece, and then largely international. So that's where we stand on integration and synergies. Your other question was WATERPIK margin. Yeah, it's right where we said it's been at for the last maybe year, year-and-a-half. It's right at company average, around 45%.
Jason English - Goldman Sachs & Co. LLC:
That's great. When we flow our best estimate of profitability on that business through, we're kind of landing at a organic profit line, EBIT line for you guys, it's been kind of flattish for the year, maybe down a little bit. Is – A, is that consistent with how you're seeing it? And, B, if so, can you unpack some of the headwinds? How much is commodities? And it's probably the vast majority of it. And how much of it's reinvestment? And as we think forward, clearly pricing has been in the news today. Do you expect that pricing, net of commodities, to be enough of a swing factor going into next year to accelerate the organic EBIT?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, a lot of questions there to unpack. I probably won't go back through our full year gross margin bridge. And early on we said we were getting a little bit of help from acquisitions and divestitures, not necessarily WATERPIK in nature, but some of the smaller bolt-on deals that we had done. I think from an EBIT growth perspective, again we decided to make some choices when we got a great benefit from tax reform. We felt like we were the one company out of many that let most of the tax reform benefit flow through down to EPS. If you look at our peer group, many people ended up spending that or competing it away. We did not, right? We're going to deliver around 17% EPS growth in 2018. So EBIT growth is – for the quarter was actually up as well. But remember, we made some choices to spend back part of that in things that will help us over the next two years, three years, four years, five years. And so we kind of went through that back in February when we gave original outlook, so I wasn't really going to go through that again today.
Jason English - Goldman Sachs & Co. LLC:
All right. Very well. Thank you very much. I appreciate it. I'll pass it on.
Operator:
Thank you. Our next question comes from Bonnie Herzog with Wells Fargo. Your line is open.
Bonnie L. Herzog - Wells Fargo Securities LLC:
All right. Thank you. Good morning. I had a question this morning on your guidance. I'm wondering why you guys expect your Q4 organic sales growth to slow versus Q3 levels. I guess I'm asking this, especially considering the year-over-year comp is pretty similar and the fact that you're stepping up marketing expense in Q4, I guess I would think you'd expect to see some acceleration. So I guess are you guys just being conservative? Or does that have something to do with the pricing actions that you mentioned that you're putting in for the market?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Let me try to take that, it's Rick. From Q3 to Q4 deceleration, so Q3 organic was 4.7%, right. Our implied organic growth is 3%, 3.5% in Q4. When you say the full year is a 4%. So that's a decline of about 130 basis points. And then if WATERPIK is growing around 10%, then that would imply that the base business is decelerating by around 200 basis points, 230 basis points. So that's probably the crux of your question. So around 20 basis points or 30 basis points is because of just, year ago comps, there's a little bit of deceleration, maybe 30 basis points or 40 basis points for SPD, further decelerating because of the dairy economy. But then pretty much the entire piece, around 170 basis points, is because we have lower promotional spending. It's our lowest trade quarter of the year. It's the lowest couponing quarter of the year. And so what we just saw in Q3 with 8 of 11 power brands being down on promotional spending, we just expect that to continue in this environment.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Okay, that's helpful. And then I had a question on your sell in versus sell-through. We're still seeing a pretty big gap in the Nielsen data, I think it's about a 300 bp difference in your consumers' domestic business. This came up on your Q2 call. And I think that part of the gap was attributed to certainly the strength you're seeing in non-tracked channels and then maybe a little bit from lower couponing. So just wanted to hear from you guys if those are still two of the key drivers of the difference this quarter? And then how should we see this gap going forward? Do you expect it to kind of close in the future?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, no, it's a good question, Bonnie. I think you're right, it's a recurring theme that we talk about every quarter. We were – I think measured channels were around 2%, if you look at Nielsen data. We report 4.7%, so that's 270 basis points. About a third of that is unmeasured channels. So whether it's online growing strongly or Costco or club, those types of unmeasured channels. And then two-thirds of it is coupon reduction and lower promotional spending. So what doesn't show up in Nielsen, as we talk about all the time, is couponing. And so a big chunk. If you go back to laundry even, and we use Nielsen panel data to – as an indication. People can use that as an indication. I think the category for laundry was down 300 basis points in couponing, Church & Dwight was down 1,000 basis points on couponing.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Okay. Thank you.
Operator:
Thank you. Our next question comes from Steve Powers with Deutsche Bank. Your line is open.
Stephen Powers - Deutsche Bank Securities, Inc.:
Hey, thanks. Great quarter, guys.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Steve.
Stephen Powers - Deutsche Bank Securities, Inc.:
Maybe to follow up on Jason's question or build on that and also your comments in response, Rick. As you said, we started the year, you'd elected to reinvest a sizable portion of the tax reform benefits back in the business. Given the strength this quarter, obviously you're reinvesting further into year-end, which I think makes sense to set yourself up for next year. I guess I'm just trying to parse that a little bit. As we think about all the incremental investments that you've made in totality. Is there a way to frame to what degree they're more kind of one-year discretionary investments, that are likely to or at least could fall away next year? Versus the more structural investments that you mentioned, the ones that may carry a longer term ROI and be with us for the next several years?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I would couch it as most of them are longer term ROI investments, right. Whether it's marketing spending, which is laying the groundwork for not just the next three months, but the next 12 to 24 months in the future, as we build brand equity. Incremental spending for R&D, right? As we lay the groundwork to build a new product portfolio that continues to perform great, like we have in Litter. Laying the groundwork, as an example we added a few heads around our productivity program and how we organize and really get the ideation sessions around that, in order to increase our productivity target long-term. So all these things are building as long-term investments is what I would say.
Stephen Powers - Deutsche Bank Securities, Inc.:
Okay. Fair. And then I guess just one quick follow-up, it's sort of nitpicky. But the WATERPIK pricing that you mentioned, I just, I don't have any familiarity with elastically in that business. So can you, just based on what you've learned about that business and what you've sort of learned from their past history, as that business has taken pricing to the extent – to the same degree that you're planning to next year, what's been the reaction of the brand in the market.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Yeah. Steve, it's a good question. We bought the business last August. Not too long after we bought the business, we did some elasticity studies with respect to pricing. And so we don't think there is going to be a significant down tick in volume. And it's a couple of intuitive reasons for that. One is the purchase cycle for water flossers is about kind of every three years. The second thing is that 60% of water flosses are purchased on a doctor's recommendation. And the last thing would be, we're kind of like 98% share of the category, so sort of are the category. So for those reasons, I think there is opportunity to increase price.
Stephen Powers - Deutsche Bank Securities, Inc.:
Okay, great. Thank you.
Operator:
Thank you. Our next question comes from Nik Modi with RBC Capital Markets. Your line is open.
Nik Modi - RBC Capital Markets LLC:
Yeah. Thanks. Good morning, everyone.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Nik.
Nik Modi - RBC Capital Markets LLC:
Hey, Matt. So just two quick questions. One is on just the M&A environment. Obviously you guys have a very good balance sheet with some capacity to do some stuff. So just curious on what you're seeing out there. Looks like at least from the publicly traded companies, valuations are coming down. I'm wondering if that's also happening in the private world as well. So that's the first question. And then the second question is, most companies this quarter have had really good numbers in the U.S. And maybe you can just provide some context around, is this just category growth picking up all of a sudden? Or is the fact that Walmart, which is typically everyone's biggest customer, is having some pretty good same-store sales numbers? Maybe any color around that I think would be really useful. Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Hey, Nik, in my remarks, one of the things I said was, in the U.S. our categories are growing, and they have been growing. We have 9 categories out of our 15 that have grown in last four quarters consecutively. So and then if you look at our 15 categories on a weighted average basis, we're over 3%. And last quarter was, I think we said it was 2.7%, the quarter before that was 3% plus as well. So when you look at companies, you have to say, what categories are they in? So we're all not the same. So we happen to have categories that have strength, and we also have strong brands as well. Now your question on M&A would be, obviously we do have a strong balance sheet. But we're very fussy about what we're going to buy. So you need to be number one or two brands, right, they have to have corporate or higher gross margins, got to be able to grow, and they need to be asset light. So it does knock a lot of things out when we start looking at things, but we are always in the hunt.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah.
Nik Modi - RBC Capital Markets LLC:
And just on the...
Richard A. Dierker - Church & Dwight Co., Inc.:
And as this...
Nik Modi - RBC Capital Markets LLC:
Yes, sorry.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, I would just add, in terms of your value question, Nik, as interest rates continue to go up, then you're right, valuations tend to come in. I mean, that's overarching what happens over time.
Nik Modi - RBC Capital Markets LLC:
Great. Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. Our next question comes from Bill Chappell with SunTrust. Your line is open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Hey, just back on WATERPIK, just trying to understand. I think you walked a little bit through its impact to organic growth. But is there a thought that – I mean I'm just trying to understand how it's infecting international business? I know it's all kind of classified in consumer domestic. But maybe you can help me understand if that's a driver of the International business? And also from the International, like is there a region – I know you had invested in three different regions over the past few years. If there was one that was kind of exceeding expectations? Or they were all kind of consistent?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Let me take a swing at that, Bill. So we have this 6% algorithm. And when you look at the 8.3% organic growth in the quarter, we're over 6% without WATERPIK. So we're not going to actually call out, well, what – how many basis points. But International is healthy and hitting its algorithm without WATERPIK. But obviously it did become part of our organic in the quarter, so that helped to pop it a bit.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Got it. So it is split for Consumer Domestic and International in terms of the organic...
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes. WATERPIK goes...
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah.
Richard A. Dierker - Church & Dwight Co., Inc.:
...into both divisions. I would tell you, just to expand on Matt's comments, it was – it went organic for about a month, maybe a month and a week. And actually I think with or without WATERPIK, the rate for International would've been the same in the quarter.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And I mean just sticking on that theme, I mean was there anything else International? Like is BATISTE continuing to do extremely well in the UK? Or is there any other key driver? Or is it just kind of across the board steady?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
No, if you think about the International business, some of the businesses that are doing really well are, in export, it would be BATISTE, VITAFUSION and FEMFRESH, which is a feminine hygiene product but not sold in the U.S., but outside the U.S. But we've had strength in the countries as well. So if you want to know, in Mexico, it's pretty much ARM & HAMMER across the board, ARM & HAMMER products, so ARM & HAMMER laundry, ARM & HAMMER dental care, ARM & HAMMER baking soda in Mexico doing extremely well. And Canada, BATISTE and VITAFUSION, similar to export, but also ARM & HAMMER litter. You may remember a few years ago, we took litter up into Canada, and that continues to grow. So we've had strength in the countries as well as strength in export this quarter.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Got it. Thanks so much.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah.
Operator:
Thank you. Our next question comes from Steve Strycula with UBS. Your line is open.
Steven Strycula - UBS Securities LLC:
Hi, good morning. I'm not going to ask a WATERPIK question. But wanted to ask you on your consumer products pricing announcements. Wanted to make sure I heard everything correctly. Did you say you're taking 30% – or sorry, high single-digit pricing across 30% of the portfolio. Is that math correct?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, we said – I said a third. But yeah, you're right.
Steven Strycula - UBS Securities LLC:
Okay. And that's on top of the reduced couponing. So I think that this is – this announcement is incremental to kind of the success we saw in 3Q?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Correct.
Steven Strycula - UBS Securities LLC:
Okay. And then if we kind of like roll that through to think about what that implies for volume, you're still implying that volumes are going to be up slightly for the fourth quarter. Is that the right framework?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. That's correct. We think we're going to have balanced positive volume and positive price mix for Q4.
Steven Strycula - UBS Securities LLC:
Okay. And then the last one would be for the marketing spend. It sounds like you guys feel pretty encouraged and are putting some more back into the business in Q4. What specific brands are you seeing the most responsive to with the ad spend in the marketplace that you felt like taking that up? Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Well, we have over 80 brands, but we have 11 brands that represent 80% of our revenues and profits. So we'd be ploughing these back into the power brands.
Operator:
Thank you. And our next question comes from Olivia Tong with Bank of America Merrill Lynch. Your line is open.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks. Good morning. I have two questions around SG&A. First, in terms of the marketing spend increase plans. Are there specific categories where you've decided you want to push the spend? Or is it pretty much across the board, since you have that capability at this point? And then in terms of the SG&A leverage – or the SG&A for Q3, I'm surprised that you didn't get a little bit more leverage off of a pretty strong top-line beat. So I was wondering if you could go into that a little bit? Because your results were pretty impressive. But obviously you didn't see too much leverage on SG&A. Thank you.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. So the first question, Matt just answered that from Steve, Olivia. I don't know if you didn't hear it when he was in queue. But really saying that we have 80 brands, but we're going to be spending back the marketing incrementally on the power brands that matter. Your second question on SG&A. We're actually thrilled that we did leverage it, all right? We're down 20 basis points from a leverage perspective. And this whole front part of the year, we haven't been leveraging SG&A, because of all these small deals that have higher SG&A rates. And so just the fact that the WATERPIK amortization kind of rolled, we're comping that now, as an example, in a large way. It just gives us great confidence that our model is intact, once we get through this transition 11, 12 months.
Olivia Tong - Bank of America Merrill Lynch:
All right, thanks. And then I'm interested in this China agreement that you referenced earlier in your prepared remarks. I mean what's the plan there? Is it going to be more around personal care brands versus household? And just a little bit more color on that would be great.
Richard A. Dierker - Church & Dwight Co., Inc.:
Are you talking about the Jahwa partnership? You kind of broke up a little bit.
Olivia Tong - Bank of America Merrill Lynch:
Yeah. Yeah.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. So we did reference it in our prepared remarks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
You mean the categories, are you interested in? Yeah.
Olivia Tong - Bank of America Merrill Lynch:
Exactly.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. So it's – yeah, it's ARM & HAMMER baking soda, ARM & HAMMER toothpaste, BATISTE dry shampoo and feminine hy products would be FEMFRESH. Those will be the four categories.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Great, thank you.
Operator:
Thank you. Our next question comes from Lauren Lieberman with Barclays. Your line is open.
Lauren R. Lieberman - Barclays Capital, Inc.:
Thanks. Good morning. I was hoping you could just talk a little bit more about China. Because I know I think it was about 1% of International back in 2016. So I was just kind of curious why these are the four categories you chose to go with? I don't really know anything honestly about the baking soda I guess category, or sort of the Chinese view of baking soda as an ingredient. So just anything you could offer on again these four categories and what's already in the market? Because I know it was a little small piece of the business before this announcement? Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. So before going forward and picking a partner, we did a lot of homework on what categories would resonate most with the Chinese consumer. And one in particular we thought was very important, it was ARM & HAMMER baking soda. So ARM & HAMMER for our company is $1 billion of our $4 billion dollars in sales. And we've had some success with going internationally with ARM & HAMMER. And we thought that was an important one to set as a foundation for the future in China. And then the other categories we picked like toothpaste, dry shampoo and fem hy, again, because of our market studies, we thought that we had products that would resonate with the Chinese consumer. So that's why we picked those. And our partner is pretty excited about taking those to market for us.
Lauren R. Lieberman - Barclays Capital, Inc.:
Great. Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
All right.
Operator:
Thank you. Our next question comes from Joe Altobello with Raymond James. Your line is open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Thanks. Hey, guys. Good morning. And I think I could say thanks for squeezing me in by the way. Appreciate that.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Wow, I didn't know you guys were so sensitive to the queue.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
No. Just kidding. It's all good. So first question I guess is on guidance, and if you look at the third quarter you beat your guidance by about a nickel, you're effectively keeping your full year unchanged. And I know you mentioned you're spending a lot of that upside back in marketing. And I'm sure there is probably some conservatism baked into that as well. But beyond those two items, is there something else that sort of changed materially from 3Q to 4Q? Was it really just the higher marketing and conservatism?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Not really. You're right. It's predominantly higher marketing. We might spend a couple million bucks more on R&D again to lay the groundwork for the future but those are – marketing is the bigger one by far.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
And, Joe, you know at the end of the second quarter we had a beat as well. And we said we're going to – to the extent that that continues for the year, we're going to spend it back primarily in marketing or any other areas we think can help us long term. And people who have followed us for years know that's consistent with our past practices.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Got you. Okay. Is retail destocking still an issue at this point? Or is sell in and sell through sort of converging?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, Joe, you can go back and look at the script for the last in perpetuity. We've never called out retailer destocking as an issue. I think it is an issue sometimes in different competitors or different categories, but it just so happens in our categories, we've never really called that out as an issue.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay and just last one, SPD, how big is dairy for that business, given all the acquisitions you've done (38:01)?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
It's kind of round numbers we have, it's a $300 million business. You could see that in the K. And the simple way to think about it is, it's two-thirds, one-third; one-third is bulk sodium bicarbonate, two-thirds is the animal productivity business and that is largely the dairy business. But wouldn't go into too much more detail than that.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
That's fine. Okay, thank you, guys.
Operator:
Thank you. Our next question comes from Andrea Teixeira with JPMorgan. Your line is open.
Andrea F. Teixeira - JPMorgan Securities LLC:
Hi, good morning. Thank you. So on the organic sales drivers, can you update us on how Trojan performed during the quarter? So historically, you've seen some share losses, but has it stabilized recently? And how are you thinking of the way to reposition the brand to go back to market share gains and potentially grow the category again? And on a separate basis, I was wondering how you did so well in laundry? And you – and Rick commented on couponing being less of an issue. I was wondering how the pie as in total in the U.S. has expanded. So I wonder how, if you can comment on the category from the second quarter to the third quarter, how it expanded. Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay. With respect to Trojan and condoms. So the condom category has been under pressure now for many, many quarters. And the reason for that is because a lot of other alternatives that are out there, like Plan B, for example, and the resurgence of IUDs, etc. So we are the category leader. The good news is that in our most recent quarter, we gained share, although consumption is down in the category, our consumption was not as down as much as in the category. And more recently things have been turning more positive for consumption of Trojan condoms. And this is largely due to we have a new Trojan campaign, and we have a new Trojan Man. So I encourage everybody to go out there and look for it. And the new Trojan Man is promoting, it's a big sexy world, so you want to protect yourself with a condom. So the condoms like I said is, there's some secular changes that are going on there with respect to other alternatives. But it is up to us to drive the category. And we think we have a really great campaign right now that's going to help us do that. With respect to laundry, yeah. So the laundry category is less promotional that it was. It's down 130 basis points year over year. As far as in liquid laundry, the liquid laundry category grew 1%, ARM & HAMMER grew 5%. And in unit dose, unit dose category grew 9%, so that sort of reaccelerated. In previous three or four quarters, unit dose only grew – the category only grew 5%. But this quarter up 9%. But we grew at – ARM & HAMMER grew 31%. And ARM & HAMMER now has a 4.4% share in unit dose, so it's up 70 bps. So ARM & HAMMER had a really spectacular quarter. The other two brands, XTRA. We have – in the prior years, XTRA was declining in share. Last quarter it actually held, was up a little bit. And this quarter down 10 basis points. So we think we've stabilized XTRA. OXICLEAN on the other hand, there was a pullback in the quarter for us. And we found that OXICLEAN does well when it's promoted and less well when it's not. So we've kind of been banging around between a 1.1% share when we don't promote, and 1.8% or 1.9% share when we do promote. So all-in, I mean ARM & HAMMER was the star in the quarter. OXICLEAN fell back. And XTRA was – pretty much went sideways.
Andrea F. Teixeira - JPMorgan Securities LLC:
No, that's very help. And, Matt, just to make sure I – it's, all your comments on the percentages, it's all-in dollars, right, I'm assuming? Category growth in dollars.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. That's consumption. Yeah, consumption dollars.
Andrea F. Teixeira - JPMorgan Securities LLC:
Oh, perfect. All right. Thank you. Appreciate.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. Our next question comes from Caroline Levy with Macquarie. Your line is open.
Caroline Levy - Macquarie Capital (USA), Inc.:
Thanks. Good morning. Two questions. One is you talked about being price sensitive on M&A. But I'm just wondering what the quality of the deals that you are being shown is like compared to history? Are you seeing things that are very interesting, and it's a price issue? Or you're just not seeing anything that interests you?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Well, look, we would never comment on what we're looking at or what categories. But we have huge discipline with respect to what we'll buy in the company. And as you know, Caroline, we don't – we look at what the fully synergized multiple is when we pay something. So I mean for example, we bought OXICLEAN, we paid 17 times trailing. We bought ORAJEL, we paid 13.5 times trailing EBITDA. But when you look at – so you might say, wow, those are expensive. But when you look at after we've owned them for a year and after we've increased distribution or share or taken out costs, you find that we've paid close to 10 times for these. So I would say there's always something to buy. And so you can only buy what's for sale. But there are plenty of things for sale right now.
Richard A. Dierker - Church & Dwight Co., Inc.:
And as Matt points out, his comment is really valuation hasn't been the biggest hurdle for us in our past.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah.
Caroline Levy - Macquarie Capital (USA), Inc.:
Okay. And you had a couple of categories where you didn't gain share. And not to take anything away from really spectacular results for the whole year, but what do you think the challenges are in those categories versus others? Is it anything systemic? And was vitamins one of them? If you could just update us on vitamins, because it was an area where there was a lot of private label. How are you doing there?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Even though you got 7 out of 11 brands that grew, it's always what's not going well. So of the four, yeah, vitamins is one of them. But the good news is vitamin continues to grow. So it is a growth area for us. It's just that we're not growing as fast as the category. And there's certainly been – there are a lot of entrants into gummy vitamins, and that's okay. But we're – even though we didn't grow share in – we didn't grow as fast as the category, we are growing. So that's the good news, Caroline, on vitamins.
Caroline Levy - Macquarie Capital (USA), Inc.:
Thank you.
Operator:
Thank you. Our next question comes from Mark Astrachan with Stifel. Your line is open.
Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.:
Thanks and morning, everybody. Two unrelated questions. One just back on the specialty business. I think you said at the Investor Day, non-dairy was going to be a little more than 15% of the business. I guess you sort of directionally answered that to Joe's question. I guess the question there is, dairy production certainly seems increasingly competitive. How do you think about where you are in that business at this point? Maybe even relative to where you were 12 months ago or the future competitiveness of it? Or does it need to shift a bit towards other animals, other categories within it?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Well, we've made three acquisitions over the last three years to get us into other species. And you saw we were down 3% organically this quarter. We would have been way down if we had not gotten into these other species. So that is the good news. As far as the dairy industry goes, the trade war has made things far worse for pricing than we had expected. And so you may know this, is that Mexico is the number one importer of cheese from the U.S. And China is the number one importer of whey protein from the U.S., all from the dairy industry. So that's put a lot of pressure on exports, being – particularly to China. Hasn't hurt as much for Mexico. Now the – those retaliatory tariffs have not come down yet. All that stuff has to be ratified before they're going to come down. So they're still in place. But we do expect dairy prices to recover next year. And it is a cyclical business. So we've seen this movie before. But because we're getting into these other species, we think that over time it's going to flatten out. And we'll have sustainable organic growth of around 5%.
Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.:
Great. That's helpful. And then shifting to WATERPIK, kind of unrelated to some of the other questions. I guess just thinking about it more holistically. So what are you learning so far in selling a product that's a bit different than the other products that you're selling? And can you lever the platform for other similar type non-staple-y products? And then sort of related to that, the innovation you introduced with the whitening tablets, which does seem a bit more staple-y, how has that performed relative to expectations? And kind of what does that mean for the future in terms of what you can do with it?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. The opportunity for WATERPIK is both U.S. and international. You may recall when we bought the business that household penetration outside the U.S. was in the mid to low single-digits. And the company had hit upon just a terrific strategy in how to reach hygienists and dentists. And that was by having a large number of hygienists, not employees, but more third parties, calling on hygienists and dentists, promoting the product. So in the U.S. we reach about a quarter of all the dentists in the United States in that manner. And we're replicating that model outside the U.S. right now, both in Europe and in Canada. So early signs are that the model works outside the U.S. as well as it does in the U.S. So I hope that answers your question about how we expect to grow this in the future and where the growth is going to come from. We still think we have plenty of runway in the U.S. as well.
Operator:
Thank you. And I'm showing no further questions at this time. I'd like to turn the call back over to Matt Farrell for closing remarks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay. Well, thank everybody. We'll be announcing our fourth quarter results in early February. As usual, we'll be down at the New York Stock Exchange when we do that. And we'll hope to see you all then.
Operator:
Ladies and gentlemen, this concludes today's conference. Thanks for your participation. Have a wonderful day.
Executives:
Matthew Thomas Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Kevin Grundy - Jefferies LLC Bonnie L. Herzog - Wells Fargo Securities LLC William B. Chappell - SunTrust Robinson Humphrey, Inc. Stephen Powers - Deutsche Bank Securities, Inc. Rupesh Parikh - Oppenheimer & Co., Inc. Olivia Tong - Bank of America Merrill Lynch Joseph N. Altobello - Raymond James & Associates, Inc. Lauren R. Lieberman - Barclays Capital, Inc. Jonathan Feeney - Consumer Edge Research LLC Andrea F. Teixeira - JPMorgan Securities LLC Jason English - Goldman Sachs & Co. LLC Mark S. Astrachan - Stifel, Nicolaus & Co., Inc.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Second Quarter 2018 Earnings Conference Call. Before we begin, I have been asked to remind you on this call that the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filing. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Sir, please go ahead.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Good morning, everyone. Thanks for joining us today. I'll begin with a few comments on the quarter, and then I'll turn the call over to Rick Dierker, our CFO. When Rick is finished I will conclude with some final comments and we'll open up the call for questions. Q2 was an outstanding quarter for our company. Organic sales growth was 4.4%, which exceeded our outlook of 3%, this performance was a clear standout in comparison to our peers. Earnings per share was $0.49 which exceeded our outlook by $0.03. Our reported sales growth was 14.5% which reflects strong organic growth and prior year acquisitions. Sales growth is clearly a powerful earnings lever in an environment with rising input costs. In the U.S. organic sales grew 5% with 6.2% volume growth. Our categories are growing and our market shares are healthy; 11 of our 15 categories grew during the quarter, 9 categories have grown for at least three consecutive quarters. Beyond category growth our share results are solid with 7 out of 11 power brands growing or maintaining share. As we have said in the past, we have low exposure to private label, about 12% share on a weighted average basis. We're having success in the online class of trade. Global consumer online sales continue to grow and we expect it to exceed 6% of sales in 2018. And finally, I'd like to give you perspective on the promotional environment, 8 of our 11 power brands had a lower percentage of products sold on promotion in Q2 compared to Q2 2017, and still we grew. And this is the second quarter that we've seen this and we don't expect that to change in the second half. Our International Consumer business delivered 6.8% organic growth. As you know International has emerged as a growth driver for our company for the past four years. International markets are a bright spot for Church & Dwight, unlike many of our peers, the investments that we have made in new leadership, regional hubs and our brand focus continue to pay off. Our algorithm is 6% annual organic growth for the International business and we expect to meet or beat that number in 2018. Turning to Specialty Products. Q2 was another challenging quarter for us with a 5% decline in organic sales. This reflects lower demand for animal productivity products from our dairy customers, who are being hurt by low milk prices. There is a silver lining though, the acquisitions that we've made over the past couple of years, which got us into the poultry business have reduced our dependence on the dairy economy. So we continue to have confidence in our long-term algorithm of 5% organic sales growth for this business. Now let's go back to the U.S. business for a minute to call out the drivers of our outstanding organic sales growth in the quarter. Our laundry brands reached an all-time high 18.8% share of liquid laundry in the quarter lead by OxiClean. Oxi Liquid Laundry had its highest ever share of 1.9%. ARM & HAMMER unit grew consumption 28%. Consistent with my earlier comment, the amount of detergent sold on promotion in the category was down 500 basis points sequentially from Q1 and down 70 basis points year-over-year. vitafusion vitamins turned in a strong quarter with 6.2% consumption growth on the strength of increased distribution and velocity. Batiste continued to gain share with 36% consumption growth in the dry shampoo category and the category grew 33% in the quarter. Batiste is the number one dry shampoo for the tenth consecutive quarter and continues to be the number one dry shampoo in the world. Toppik and Viviscal turned in a strong quarter with 16% consumption growth. These outstanding hair care brands are growing because they deliver results to consumers with thinning hair. Turning to innovation, innovation continues to be a big driver of our success. We have new products shipping in several categories, all of which have been performing well. In fact sales of our new products are ahead of our 2018 plan. We launched ARM & HAMMER CLUMP & SEAL lightweight unscented cat litter with guaranteed seven-day odor control which builds on the success of our CLUMP & SEAL franchise. We expanded our Odor Blasters laundry platform, leveraging technology that helps eliminate tough odors. We introduced new vitafusion and L'il Critters probiotics gummy vitamins which support digestive health. Trojan has launched NIRVANA which is an assortment of sensation condoms in an exclusive package design. Batiste continues to expand distribution with three unique fragrances leveraging our number one share position. And finally Waterpik, Waterpik launched a really cool product this year. It's a water flosser to restore whiteness while flossing. Waterpik has been in the Church & Dwight family for a year now. The business is performing extremely well and we continue to expect high single-digit sales growth in 2018. We are looking at Waterpik as a global opportunity. The power of the combination of Waterpik and Church & Dwight is evident. We are laying the groundwork to sustain a strong growth rate in the future, particularly in international markets where household penetration is much lower than in the U.S. So to conclude, we had a strong second quarter, we had a strong first half. We continue to outperform the market because we have brands consumers love, we have right strategies to grow and our company is a friend of the environment, which is important to us and our consumers, and our people make Church & Dwight a great place to work. Next up is Rick, give you details on the second quarter, and the outlook for Q3 and the full year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt, and good morning everybody. I will start with EPS. Second quarter adjusted EPS was $0.49 per share compared to an adjusted $0.41 in 2017, up 19.5%. The $0.49 was better than our $0.46 outlook. The $0.03 beat versus our outlook is made up of $0.03 from a stronger top line, a $0.02 drag on margin due to an oral care withdrawal and then $0.02 from a lower tax rate. Reported revenues were up 14.5% to over $1 billion. Organic sales were up 4.4%, exceeding our Q2 outlook of approximately 3%. The organic sales beat was driven by our domestic and international Consumer business. We're extremely pleased with our strong volume growth domestically of 6.2%. And as expected, our negative price mix continues to move in the right direction as I mentioned last quarter. We expect that improvement to continue as we move through the year and for the second half we expect that to be flat to positive. Now let's review the segments. First, Consumer Domestic, the organic sales increased by 5%, primarily due to ARM & HAMMER liquid and unit dose laundry detergent, Batiste dry shampoo, Viviscal and Toppik hair care brands, vitafusion and L'il Critters gummy vitamins, and XTRA Laundry Detergent. International organic growth was up 6.8%, driven largely by OxiClean, Batiste, and ARM & HAMMER liquid laundry detergent in the export business. ARM & HAMMER liquid laundry detergent and clumping cat litter, and Batiste in Canada, and OxiClean Ultra Gel and Nair in Mexico. For our Specialty Products division, organic sales declined 5% due to the lower volume offset a bit by pricing. Turning now to gross margin, our second quarter gross margin was 44.3%, a 140 basis point decrease from a year ago. This includes a one-time 70 basis point impact from a voluntary recall and an FDA mandated withdrawal associated with certain oral care products. Other drivers were a 120 basis point drag for higher commodities, a 40 basis point drag from higher transportation costs, partially offset by our productivity program of 80 basis points and acquisitions of 10 basis points. Moving now to marketing. Marketing was up $5.5 million year-over-year. The good news is we didn't cut any marketing, even excluding acquisitions our spending was up slightly. As a percentage of revenue marketing was 13.3%. Compared to Q1 marketing increased 340 basis points. For SG&A, Q2 SG&A increased 110 basis points year-over-year, higher SG&A primarily due to acquisitions, including intangible amortization and higher IT and R&D investment spending. Now to operating profit. The operating margin for the quarter was 16.9%. Other expense all in was $18.4 million primarily driven by incremental interest expense and higher debt levels related to acquisitions. Next is income tax, our effective rate for the quarter was 21.7% on an adjusted basis compared to 37.6% in 2017. We now expect the full year rate to be approximately 23%. And now to cash, we had a strong cash flow quarter. For the first six months of 2018, net cash from operating activities was $322 million, an increase of $73 million from the prior year due to higher cash earnings and a smaller increase in working capital. Excluding prior year payments totaling $25 million for the UK pension plan settlement, and higher than normal deferred comp payments, cash from ops would have increased $48 million. So in conclusion, the second quarter highlights were 4.4% organic sales growth and adjusted EPS growth of 19.5%. Now turning to the third quarter outlook. We expect Q3 organic sales growth of approximately 3%. We expect third quarter earnings per share of approximately $0.53; a 2% reported increase year-over-year or an 8% increase on an adjusted basis. We expect marketing to be up in Q3 despite the acquisition mix impact I've spoken about. And now turning to the full year, to summarize our thinking, we now expect organic sales to be 3.5%, reported sales growth to exceed 9%, which offsets the headwinds we discussed on gross margin. Full year gross margin will now be 120 basis points down, reflecting the full year impact of the oral care charges as well as higher logistics costs. As a recap, our full year gross margin bridge is made up of a 130 basis points drag due to transportation and commodities, a 25 basis point drag for the oral care issues, a positive 35 basis points of price volume mix driven largely by volume and our full year marketing as a percent of sales will be 11.5%, reflecting the lower spend rates for recent acquisitions. In other words, absent acquisitions our marketing spend rate will be 12%, which again means our marketing dollars are up year-over-year. We are raising our EPS outlook to be $2.26 to $2.28 per share or adjusted EPS growth of 17% to 18% despite the incremental headwinds from margin and currency. This continues to be top tier among the entire industry. And finally turning to cash, we're raising our expectations for cash from ops to $690 million. And with that, I'll turn it back over to Matt for a few more comments on pricing.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, before we open up the line for questions, I just want to take a minute to talk about pricing because I know it's on everybody's minds. So gross margin pressure has been felt across many industries over the past 12 months. We certainly have had our share of commodity and logistic cost increases and we have shared with you our actions to contain those costs, continuous improvement programs, hedging promotional efficiencies, just to name a few. Raising price is the other side of the equation, it's been top of mind this earnings season. So as you know, many CPG companies have already announced their intentions to take pricing to help offset their cost increases. We have reviewed our categories to determine if list price increases are cost justified and would deliver a positive financial result for both our company and for our retailers. And like our competitors, we have determined that in certain categories, pricing actions are necessary to help offset our cost increases. We are in the process of discussing those decisions with our retailers right now. We will not be going into specific details in this call in order to allow time for discussions with our retail partners to take place. But, we will report back with details in early November. We'll now open the line for your questions.
Operator:
Our first question comes from Kevin Grundy from Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Hey, good morning guys.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Kevin.
Richard A. Dierker - Church & Dwight Co., Inc.:
Good morning.
Kevin Grundy - Jefferies LLC:
Matt, I wanted to start on sort of state of union with the laundry category, your results were great, but specifically around Henkel and the strategy there where it seems like they're really leaning (14:17) and little else where you see (14:19) on some of their other key brands really under quite a bit of pressure and declining year-over-year. And I'm not sure if you (14:26) specifically on sort of a key competitor strategy, but given your price point, you're positioning with ARM & HAMMER in the category. It would seem fair to say that the way their strategy is going really opens up quite a long runway for you to continue to source market share. So if you want to comment on that number one. And then number two, you know as you guys look at the data, is it fair to say that some of the strength in ARM & HAMMER, that you think it's coming from some of those brands that I just mentioned, then I have a follow up.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, well, it's difficult for me to comment on Henkel's strategy, but if you look at where the money is being spent, there's a significant amount of product sold on deal for Persil on the high-end, the same for Tide. So those guys are slugging it out at the high-end of the category and obviously you have to pay for that. So you could say that they're shifting some of the spend from their deep value brands which would be Purex and Sun and shifting it to Persil. I can't comment on whether or not that's going to continue. We have both XTRA and ARM & HAMMER both grew consumption in the second quarter, in fact, all three brands were up. So I would agree with you that ARM & HAMMER has a lot of runway for many years to come, it has been the banner brand for this company, it's a $1 billion brand if you add all the categories. It's the only advertised value brand. So we have so many things going for us that suggest that the train is going to keep on running in the future. And, OxiClean we're encouraged by as well because it has its all-time high share, 1.9, in the quarter. As you know we've been trying to make inroads there into more of the premium end of the category. And XTRA – you remember XTRA last quarter stopped its slide, so it grew consumption last quarter and this quarter. So all three brands are clicking right now. So we feel real good about the laundry category.
Kevin Grundy - Jefferies LLC:
And, Matt, just, we'll stick with that and then I'll pass it on, but a couple of other questions in laundry. How do you feel about pricing – frontline pricing, the category is benefiting from some favorable mix for the reasons we just talked about with Henkel leaning in on Persil. What's your view on pricing? We've obviously had episodic price wars over the years in the category; that doesn't seem to be the case now. If you can just comment on that and maybe the outlook for the balance of the year. And then also early observations on Tide Simply and Proctor's introduction there in unit dose? And then I'll pass it on. Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Well look, when it comes to activity in pricing, it's really a broader issue. So, it all goes back to pressure on gross margins. So, you know, cost increases have been seen for raw impacting inputs pretty broadly and you got a tightening labor market. So wages can also be a contributing factor. So, you got a lot of things going against you and everybody is dealing with this. And productivity gains have been outrun by cost increases and that's why you're seeing people reaching for – for pricing finally. And the commodity pressure has led to two quarters of year-over-year decline in the amount sold on deal. I don't think that's coincidental, that, I think that will likely continue. And I think the need for profits will likely result in greater reluctance to even deal back price increases once people implement them.
Richard A. Dierker - Church & Dwight Co., Inc.:
And, Kevin, it's Rick. I think one thing that we said last quarter and I want to repeat it again this quarter is our negative price mix trend in the Domestic business, right, in Q1 it was down 170 bps, in Q2 it is down 120 bps. We expect that to be flat to positive in the second half because as some of those promotions don't get repeated, or some of the couponings don't get repeated, not just in laundry but in general, in this environment we expect that to happen.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
And back to your question on the launch of Tide Simply unit dosed. So the unit dose category grew 4.3% in the quarter. I think it's the fourth consecutive quarter that unit dose as a category has grown less than 5%. And if the short answer is to how are we doing is, ARM & HAMMER unit dose grew 28% in the quarter. So I would say that the Simply Tide launch has not slowed down our growth.
Kevin Grundy - Jefferies LLC:
Okay. Thanks, guys. Congrats on a good quarter.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Thanks, Kevin.
Operator:
Our next question comes from Bonnie Herzog from Wells Fargo. Your line is open.
Bonnie L. Herzog - Wells Fargo Securities LLC:
All right. Thank you. Good morning.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Hi. I had a question on your strong Consumer Domestic organic sales. I guess, I'm wondering why there is such a big disconnect between your very strong results in the quarter and then the weaker Nielsen scanner data. Was the difference mainly driven by non-tracked channels or were there timing impacts from your shipments? And then going forward, how should we think about the contribution from non-tracked business? And then maybe finally, could you characterize the overall health of your inventory levels at retail? Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, I'll start with the last one first. It's Rick, Bonnie. But we track shipment to consumption data all the time. We feel like that's very healthy. It's right in line where it should be. So we don't think that's an issue. Your first question is really, help bridge the organic growth for the domestic division of around 5% back to what we would call the Nielsen tracked growth, which is around 2%.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Right.
Richard A. Dierker - Church & Dwight Co., Inc.:
So that's about 300 basis points. About 200 basis points is untracked channels whether that's e-commerce, you know e-commerce for us is growing you know 30%, 40%, which is really strong. As Matt said in his prepared remarks that's, for a company, for the consumer business to be in excess of 6% of sales, and then other non-tracked partners as well. And then, so that's around 200 basis points of that 300 basis points gap and another 100 basis points is just lower couponing, right, as we talked about before. We're lapping, for example, we launched a major litter innovation last year for trial, some of the coupon has come down in laundry as well. So the disconnect is really just from a net sales perspective.
Bonnie L. Herzog - Wells Fargo Securities LLC:
And then just maybe a quick follow on to that because as I look over the last three quarters, it was more in line. So just thinking through the strength that you're seeing in online, was there a huge step up this quarter for your business? Because you didn't really see that kind of spread in the last few quarters relative to the tracked channel. So just trying to think through how your online business has been performing?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, I would just tell you that typically the untrack stuff is just lumpy; online in general is lumpy. So, I think anybody who gives you a forecast on trying to bridge for organic growth to what reported or Nielsen information shows you is just, is asking for trouble. It's just too lumpy to do that accurately. I would tell you there's always going to be a disconnect and in some quarters there's going to be larger than others.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Okay. And then, just maybe one final question from me on your Q3 EPS growth guidance, it seems a little light versus what you just printed and then what's implied for Q4, you called out stepped up marketing spend. So, I'm curious you know how much is maybe being pulled forward from Q4 and if so, why? And then also, you know, you're expecting commodity and freight headwinds, you know, are you expecting that to moderate by the time we get to Q4? Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. So, a couple, two good questions. The first one on just the timing. Remember first half of the year, on average, we're about 20% EPS growth. In Q3, we're calling 8% EPS growth. Behind that is we have a step up investment in marketing, we've moved some marketing from Q4 as an example into Q3. So, we're up on a dollar basis about $8 million to $10 million of marketing year-over-year in Q3, which is about another $0.03 and if you just kind of add that back then you're really up around 14% adjusted in the third quarter.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. And something else just to keep in mind, we've seen this phenomenon before. Sometimes, we have a front-end loaded year and the way we manage the business is to deliver on the EPS call that we gave in February. So to the extent that we're out running that, we're going to be able to spend it back.
Richard A. Dierker - Church & Dwight Co., Inc.:
And then in terms of your other question on distribution or commodities, in general, we gave you the full year outlook from gross margin and I did a bridge for you, about 130 basis points year-over-year for the full year. That's pretty consistent in the second half. You know as logistics costs have come through and I think you heard from Kimberly as an example, the pulp prices are up and diesel prices remain high.
Bonnie L. Herzog - Wells Fargo Securities LLC:
All right. Thank you.
Richard A. Dierker - Church & Dwight Co., Inc.:
All right.
Operator:
Our next question comes from Bill Chappell from SunTrust. Your line open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Hey, I guess first one maybe just a little more color on Waterpik a year later and just kind of where that growth is coming from? And then, I would assume this is the one business that could be affected by tariffs. So maybe kind of any commentary on what you see on margins, pricing there.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Well, yes, the business has been, was growing well in 2017 and it's growing high single digits this year. And the formula is that 60% of the purchases are based on a hygienist or a dentist recommendation. And that continues, and one thing we've done is we've expanded the number of hygienists that we have calling on dentists in the United States with great success. That would be one element. The second element is international, this is just a huge opportunity internationally, and we're beginning to establish in a small way the hygienist program in other countries. And that's going to bear fruit for us for years. With respect to the tariff, this is kind of a global comment. It's, the tariff, with respect to China, the current thinking is the exposure's mainly batteries and electronics, but it's not anything that's material right now. The new layers of tariffs could impact a broad range of products, materials, but it's something that we'll just be monitoring closely in the coming months. But so far the stuff that is in place wouldn't have a material effect on us. And just while we're on the topic of tariffs, I know some people have some interest in Canada, and Canada, with Canada's retaliatory tariffs were a larger issue for some of our competitors because it's a very broad list of categories, including things like shaving products, automatic dish washing, products for deodorizing rooms, skin care products. For us, it had a minimal impact essentially on deodorizing products, so like Fridge Fresh would be one that would be caught up on that, it's like a 10% tariff. But really Canadian retaliatory tariffs and Chinese retaliatory tariffs are immaterial right now.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Got it. And then, and just going back to Waterpik real quick.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yes.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
You say it's going to, two-thirds of the growth is coming domestic and one-third of that is coming in the international expansion, is that the right way to think about it?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
I'd still say that it's more skewed towards the domestic business than international.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then just the other question, back on laundry, I actually was kind of surprised by Oxi's market share and kind of resurgence. Anything more, I mean is that sustainable, is there something that you're replacing? It seemed to be, I wouldn't say left for dead but it had been very quiet on Oxi detergent for quite some time.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Well, look, Bill, we're still fighting an uphill battle there, because you know we have formidable competitors there in both Tide and Persil. So we're still trying to make sure we have a sustainable beachhead going forward. And it has been, use the word lumpy, it's been a bit of a seesaw. We're up 1.9% one quarter, you're down – your share is 1.5% the next quarter, so we're still trying to break through there and we do that through both coupons, digital coupons, et cetera. So I wouldn't say that we're declaring victory right now.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Got it. Thanks so much.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Okay. I'm not hearing anybody. Wonder if we lost the connection.
Richard A. Dierker - Church & Dwight Co., Inc.:
Operator, why don't we go to the next caller?
Operator:
Your line is open, sir.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
All right. Somebody bailed. Go to the next one.
Operator:
Our next question comes from Steve Powers from Deutsche Bank. Your line is open.
Stephen Powers - Deutsche Bank Securities, Inc.:
Thank you. Hey. So, more on pricing if I could. So, I know you said that 8 of 11 categories this quarter showed a lower percentage of products sold on deal versus 2017. And Rick, I think you even called out lower couponing in the quarter which is great. But how do we reconcile that with your overall price mix still being negative in the consumer domestic segment, despite lapping some extremely intense promotions in the year-ago period. That just to me, it doesn't all tie together and it's very surprising. So what's the missing variable? Is it that the breadth of promotion may be down, but the depth is still up or is something else going on that I'm missing?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, no, it's a good question. I think I want you to ask that same question next quarter, Steve. And I think a lot of the heavier promotion that we had was actually in Q3, not as much in Q2. So that's why we're expecting as we go through the second half to have positive price mix and a flat to positive price mix in the second half.
Stephen Powers - Deutsche Bank Securities, Inc.:
Okay. But I mean, okay, your price mix was negative 6% last year, that's pretty intense. You got some big launches, no in Q2?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. No. You're right. We had plus 6% on volume, minus 6% on negative price mix, but it wasn't all promotional spending. That was also, I think I talked about it last year, our household business was growing very fast. Our personal care business was actually in decline, all right. So there are other attributes besides just spending promotional dollars.
Stephen Powers - Deutsche Bank Securities, Inc.:
Okay. I mean, that's fair. But I guess I just want to press a little bit more and just and test it in the context of what we heard from P&G a few days ago. Because on the one hand, and others, but on the one hand, their intention to raise pricing in a couple categories, tissues, diapers, got a lot of attention and I think has prompted a lot of optimism, and I appreciate your optimism with respect to kind of net pricing going forward. But at the same time if I look at what they actually did, they spent a whole lot more than expected in the quarter on couponing and trade investments and essentially signaled that pricing would remain negative for them through the duration of the calendar year. And I just – it doesn't – it just it seems like there is a disconnect between what we're seeing in the quarter and that optimism and I just want to test where your optimism is coming from in that context.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, I have one or two comments then maybe Matt has something to add too, but in general we just went through with Kevin Grundy's question about how a lot of the spending in laundry between Tide and Persil has happened in the premium end, right. In general it's encouraging to say sequentially from Q1 to Q2 amount sold on deal's down by almost 500 basis points. So, yeah they might be up, they might be up, but the category was down even sequentially Procter, as an example, was down 770 basis points sequentially, in amount sold on deal from Q1 to Q2. In a world where commodities are rising, labor is rising; I think that promotional spending will come in line.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. The only thing I would add to that, Steve, is we've been jumping around here between Kimberly in paper products and back to Tide and detergent. I think, you know, when you are looking at a company, you have to look at what are the categories that we're in; we're in 15 categories. So, on a weighted average basis, our categories have been growing, you know, close to 3% for several quarters now. And, you know, that's what's, makes it so buoyant for us. And you know Rick's right in that, you can look at how, what the laundry war is going on in the premium end, but it's not going on in the value end.
Stephen Powers - Deutsche Bank Securities, Inc.:
Okay. All right. I will look forward to a positive number in Q3. Thanks.
Operator:
Our next question comes from Rupesh Parikh from Oppenheimer. Your line is open.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Good morning and thanks for taking my question and congrats on a great quarter.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thanks, Rupesh.
Rupesh Parikh - Oppenheimer & Co., Inc.:
So, I have two housekeeping, I guess questions, to start. So first, is it possible to get the blended category growth rates in the U.S. and then with your full year guidance for this year, do you at all incorporate any pricing benefits that you expect to take?
Richard A. Dierker - Church & Dwight Co., Inc.:
What is the second one?
Rupesh Parikh - Oppenheimer & Co., Inc.:
For your guidance this year, your full year guidance. Do you – have you built in any pricing benefits for some of the pricing actions you're hoping to take down the road?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. We would make no commentary on pricing just yet, what categories we're, what retailers or what impact it may have.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, more than happy to answer that, Rupesh, next quarter when you ask.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Okay. Okay.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. You had another housekeeping question.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Yeah. The blended, yeah I was hoping to get the blending category growth rates in the U.S. if you look at all your categories?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, well, I mentioned earlier that in general that the weighted average rate has been approximately 3% for the last four quarters, specifically it was 2.7% weighted growth in Q2.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Okay. Great. And then, okay. Okay, great. Then in the Specialty Products business, so clearly the dairy side has been challenged lately. So what gives you confidence that you can get back up to that 5% type growth longer term?
Richard A. Dierker - Church & Dwight Co., Inc.:
Well, you know it has been a cyclical business historically. We do have some things right now that are exacerbating the situation with what our government is doing. So we have retaliatory tariffs being imposed on being imposed on cheese by Mexico. Mexico is the largest export market for U.S. cheese. So, our retaliatory tariffs by China on whey protein, that's another derivative of dairy industry. And China is the largest export market for U.S. whey protein. So, these duties are slowing the exports of U.S. products and the prices of all dairy products are expected to be soft as a result. We've got storm clouds right now. So, I do think that's going to clear at some point. What gives us confidence long term is the fact that we've now made three acquisitions that have got us into other species, meaning cattle and pork. And we do think that over time that's going to even out. And because those three acquisitions were in prebiotics, probiotics and also food safety, we think there's a lot of runway there and that because we've put those three businesses together and we can now go to food producers and offer control of bacteria both pre-harvest and post-harvest, we think we got a big runway, but we do have to even it out. We've got to get more balance between dairy and the other species in the future, but we're confident we're going to get there, Rupesh.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Okay. Great. Thank you.
Richard A. Dierker - Church & Dwight Co., Inc.:
Okay.
Operator:
Our next question comes from Olivia Tong from Bank of America. Your line is open.
Olivia Tong - Bank of America Merrill Lynch:
Hey, good morning. First, just a point of clarification actually on price mix on international, because that moved – that was a pretty big change relative to Q1, the one – the down 1.4% versus a plus 5% in Q1. And the things you cited last quarter don't seem like things that would whip around that much. So, was there any rollback on the pricing in Mexico or a big step change in the mix of products or if you could just give a little bit more color on that dynamic between Q1 and Q2?
Richard A. Dierker - Church & Dwight Co., Inc.:
Sure. Hi Olivia, it's Rick. In general it was two things. Everything we said last quarter is still true right, going direct to the German subsidy helped in a positive way, price mix for example. But it was overshadowed by a couple things. Now we have heavier trade promotion in the UK and Australia, we have good volume growth there too, but just heavier trade promotion in those two countries and then in Mexico we also have our household business growing very quickly and so that also hurt the mix impact a little bit. And so in general for the balance of the year we expect it to look, actually, a lot like Q2, high volume growth and a little bit of price mix.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thanks. And then just in terms of the second half organic sales growth obviously it implies, if you're going to get to 3.5% for the year, for growth to decelerate. Obviously, you don't want to get too far ahead of your skis, but what are some of the key factors driving a potential slowdown in second half growth versus first half, because you seem to downplay the benefits from Henkel's challenges, you're obviously feel quite bullish about laundry. Would assume that you expect price mix to improve based on the comments that you cited earlier. So, just trying to understand whether that's just healthy conservatism or something that you see coming down the road?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, I think you need to take a step up a little bit, Olivia. It's more, we think we have momentum going into the second half at or exceeding our first half. And the way we look at that is we just look at it on a two year stack basis and really if you remember domestic growth in the first half of the year, last year was really low, the second half it was stronger. So on a stacked basis, the first half the year is 6.2% for example and we expect to exceed that you know 6.3%, 6.4% in the back half of the year. So again it's, just look at it on a two year basis. So it's more of a comp story.
Olivia Tong - Bank of America Merrill Lynch:
Fair enough. Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
All right.
Operator:
Our next question comes from Joe Altobello from Raymond James. Your line is open.
Joseph N. Altobello - Raymond James & Associates, Inc.:
Thanks. Hey, guys. Good morning.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Joe.
Joseph N. Altobello - Raymond James & Associates, Inc.:
Just want to go back to pricing, not surprisingly, in terms of the pricing that you're contemplating. I know that you know you don't want to get very specific here, but is that mostly U.S. or will that be an international component to it? Given the move in the dollar I would think that that might make that a little more challenging?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Well, look the – here's what I can say. I mean this is internationally we have raised price already in 2018 in emerging markets; that would be places like Mexico and Brazil as well as our Latin export markets, and that's both for household and for personal care products. So, that's one thing I can tell you that's been in place in 2018. I wouldn't make any comments about 2019 or even second half changes for international. But look, the U.S. is 80% of our business, right. So obviously it's going to be a pretty important lever to affect price increases in the U.S., but no comment on percentages or categories.
Joseph N. Altobello - Raymond James & Associates, Inc.:
Okay. Okay. And in terms of whether you guys are leading or following, I imagine most of these categories will be situations where you're following somebody else or could you be leading in categories like condoms, for example?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
No, you know what, we're starting to play 20 questions. So, no – good try, Joe. But I think we really don't want to comment any further that. We really want to give ourselves a chance to have our conversations with retailers.
Joseph N. Altobello - Raymond James & Associates, Inc.:
Okay. Okay. And just one last one, this is a little bit easier I think. Are you guys surprise you haven't seen more competition and in more new entrance in the dry shampoo category given how fast it's growing?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
No, actually there have been you know some new entrants. So for example you know J&J showed up with OGX, right, OGX dry shampoo. And I know in Germany, Nivea has got a dry shampoo that they launched. So, yeah, I mean it's attracting a lot attention. But you know the category grew, in the U.S. grew 33%. Our brand grew 36%, so this is even with new entrants, so...
Joseph N. Altobello - Raymond James & Associates, Inc.:
Still taking share despite that obviously.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, yeah. Right, right, right. So it's a fabulous brand, it's just, it really delivers a great consumer experience and I think that's the reason why we continue to grow.
Joseph N. Altobello - Raymond James & Associates, Inc.:
Okay. Great. Thank you, guys.
Operator:
Our next question comes from Lauren Lieberman from Barclays. Your line is open.
Lauren R. Lieberman - Barclays Capital, Inc.:
Great, thanks. Good morning. We've covered a lot already, but I was curious one point, Rick, you said earlier that the, that online sales were going to be and have been pretty lumpy. And I was just curious why. Like, I can certainly understand untracked channel sales being lumpy whether it's club or whatever else. But I just, I would think online would be sort of steady rate of demand. So if you could just explain a little bit why that would be the case just as for my understanding? Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, so Lauren, this is Matt. You may remember at CAGNY we talked about this at one point where we woke up one Monday morning and none of our litter products were being offered. Amazon decided that they weren't making enough margin on that, so they were gonzo. So the online retailers do control the shelf and they can with a keystroke they could pretty much take you off. We have been making some adjustments in some of our categories as far as what SKUs we offer online. In some cases, we say you know what, we're a little bit too broad and we pare back. So, if we say, let's say we had 40 SKUs in one particular category and we say, now we're going to go down to 10, you could have a loss of online sales for that particular category. And the inverse is true as well. So, it's a shift from the online, from the bricks-and-mortar to online, but it doesn't all, it's a little choppy at times.
Lauren R. Lieberman - Barclays Capital, Inc.:
Okay. That helps a lot. Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah.
Operator:
Our next question comes from Jonathan Feeney from Consumer Edge. Your line is open.
Jonathan Feeney - Consumer Edge Research LLC:
Good morning. Thanks very much. Question for Matthew, and a question for Rick. Matthew where, obviously with the price and value dynamics, where do you think in terms of household penetration, size of the category, unit dose in laundry peaks and maybe both for yourself and for the category? You referenced the slower growth in unit dose over the past few quarters. Just curious your thoughts on that. And for Rick, what dynamics are allowing for the better cash flow realization particularly seems like better payables performance so far this year? Thanks very much.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. I'd say this, when unit dose was first launched, I think a lot of people look to Europe and say okay, there's more prevalence of unit dose in Europe and that comes in different forms and if you're including tablets and said well, hey there's one country that 30% of the laundry detergent is a unit dose. The other analogy is, dish washing detergent in the U.S. that's 30 and higher percentage of product is unit dose. So that was sort of the going in expectation, but it has plateaued for the last four quarters. It's in 17% and then went up to 17.4%, 17.6%, maybe it's 17.8% right now. And what we have found over time is that when unit dose was first launched, there was a decline in the liquid laundry detergent category. And the reason for that was because overdosing really stopped with the use of unit dose. But then the growth restarted and liquid laundry has been growing alongside a unit dose for several years now. So, I don't have a crystal ball, but it's not obvious that there's a path to 30%.
Richard A. Dierker - Church & Dwight Co., Inc.:
And then to follow on your second question, just what's leading to our great cash flow generation. I think even the raise that we just talked about, the incremental $10 million, typically it's half cash earnings and half of that's working capital. Over the long term we've done a phenomenal job on working capital, talked many times about how we've gone from 52 days to in the 20s on our cash conversion cycle. And that has been lead – we're top tier in inventory. We're right in line with everybody else on DSO or receivables. And then, we still have some room to improve on payables and so that does continue. So hopefully that gives you a flavor for it.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you.
Operator:
Our next question comes from Andrea Teixeira from JPMorgan. Your line is open.
Andrea F. Teixeira - JPMorgan Securities LLC:
Thank you, and good morning, everyone. So my questions are like just two clarifications. First on the pricing as it relates to guidance. Should we assume reducing couponing the third quarter (45:15) and list pricing more into the fourth quarter and also are you expecting to increase prices on the private labels you manufacture as well or this is mostly on the branded products? And second, on the taxes, your new guidance is around 23%, if I understood it correctly from your prepared remarks for the year. So that is to imply because your taxes were so low in the first half of the year, so that is to imply about 24% on the second half. So if that is the case, are you expecting really like this whole pricing situation and lapping a lot of the components you mentioned before and also with increased marketing spending into the third quarter and then that's going to ease off. So your operating results are really going to have to be very strong in the fourth quarter for you to meet the guidance. Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay. Part one, let me try to take those in order. First of all on pricing, we said we're not going to comment anymore on pricing, so we're not going to comment on private label, on branded, on list price. Come back next quarter and we'll go through any impact that may or may not have on the outlook. You asked about couponing. When I said positive, flat to positive price mix on the organic line for the Consumer Domestic business in the back half, yes it's promotions are lower and couponing is lower year-over-year. That's a fair comment to make. On the tax outlook, yes, it implies a 23% for the year implies a 24% rate in the back half. We had a lower than 24% rate in the front half largely because of option exercises, and that number is volatile and that moves around, and it's difficult to forecast. But in general, we said approximately 23% now for the full year. And then, you did allude as well to marketing shifts, I talked about that in Q3, higher marketing spending Q3, coming out of Q4 operating results are going to be just as solid as they were in the first half, in the second half. So, we – you should see our confidence in our guidance, because we raised our outlook.
Andrea F. Teixeira - JPMorgan Securities LLC:
Okay. Thank you.
Operator:
Our next question comes from Jason English from Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co. LLC:
Hey, good morning, folks. Thanks for squeezing me in.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Jason, there's always room for you man.
Jason English - Goldman Sachs & Co. LLC:
I appreciate that. Congratulations on the great volume this quarter. It was impressive. I wanted to come back. I have two questions, one on price and one on gross margin. Imagine that, another price question. But I wanted to come back and just re-ask Steve Powers' question, because I thought it was a good one. You're lapping some promotions. You've got 100 basis point benefit from couponing in price this quarter. Personal Care is now mixing higher 8 of 11 brands, power brands promos down. Why is price negative? I still don't understand that.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I mean, we have incremental trade spending in a couple of our categories, right. We have – that's probably in essence the easiest way to say it. That's why price mix is still negative in the Consumer business. It's a competitive environment. Although, it is getting better, I think people forget context sometimes. Back in Q3 of 2017, also goes back to your question, Q2 of 2017, price mix was minus 630 bps; in Q3, it was minus 490 bps; in Q4, it's down to 130 bps; and in Q1, we're down 170 bps; in Q2, we're down 120 bps. And so, the curve is coming down in the right direction. We're seeing the macro stuff support that and that's why we have confidence in the back half to continue to improve.
Jason English - Goldman Sachs & Co. LLC:
Very good. I appreciate that. And then, quickly on gross margins. I guess there are a few moving pieces, I could throw a few questions at you, but I'm going to try to stay focused on one. Commodities and freight, you're calling for a 130 basis point headwind for the full year, I think it was 100 basis point last quarter, you were 85% hedged, suggesting you're seeing movement on that 15%, is that right? And given the hedge position and I know if you go through you 10-Q, you've got a lot of commodity derivatives that historically you haven't really had. Should we be – should we be concerned that as your hedges sort of roll off you've got another step higher of inflationary pressure as we roll into next year?
Richard A. Dierker - Church & Dwight Co., Inc.:
No, good question, both of them were good questions. On the first one, I would tell you, let me try to simplify it; our outlook was 80 basis points of decline in margin. We've moved to 120 basis point decline in margin for the year, that's two pieces, 25 basis points was really because of the oral care withdrawal and then about 15 basis points is logistics. And logistics, just to give you a sense of what that really is, now we're – we saw some more inflation on inbound freight as an example that gets rolled through on material pricing. And we also are seeing, you know that we have shipments that go from the U.S. to Canada, there is a higher spot pricing because truckers don't want to come down from Canada into the U.S. in a more regulatory environment with all the new labor laws and whatnot for truckers. So there's a little more spot pricing there than we expected, nothing that material. So in general commodities are still and distribution is about 130 basis points year-over-year drag. I guess that's the big picture. Your second question Jason, can you remind me with that was?
Jason English - Goldman Sachs & Co. LLC:
85% hedged as of last quarter, lots of derivative contracts in the 10-Q that we haven't seen in the past, what's the risk of you sort of these rolling off into a higher cost environment into next year?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, yeah. Really, the biggest hedges we have out there are really for and you'll see this in the 10-Q are for surfactants or ethylene for HTPE for resin and for diesel, and net-net as they're close to washing. I mean it's nice to have certainty and now we're 88% hedged and we're already hedging 2019 in some cases in order to again have predictable movements on our cost structure. But in general, I'd say those net differences aren't that material.
Jason English - Goldman Sachs & Co. LLC:
Helpful. I appreciate it, I'll pass it on.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Thank you, Jason.
Operator:
Our next question comes from Mark Astrachan from Stifel. Your line is open.
Mark S. Astrachan - Stifel, Nicolaus & Co., Inc.:
Thanks and good morning, everybody. Wanted to go back to Olivia's question, just as a clarification first. So I still don't necessarily understand the back half commentary, especially as you have Waterpik hitting the organic base, so that would suggest if you sort of backed that away, that the two-year gets somewhat worse. So I guess are you being conservative or are there things that you're baking in there from a geopolitical standpoint that you're expecting potentially to worsen, maybe just a little bit of color in that context? And then just secondly, separately, the growth in the untracked channels online specifically. How should we think about the opportunity or white space to put more product into those channels going forward, meaning sustainability of that relative to not the overall category growth, but just incremental in terms of putting more product there on the virtual shelve. And then just what about the broad level of support or spending for brands in that channel versus track channels, meaning is it lower, is that rate increasing sort of normalizing versus traditional brick-and-mortar? Any sort of help there will be useful.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay, I'll take a swing at the online class of trade and then Rick will comment on your second half sales question. So, the online class of trade sales grew 40% in the quarter year-over-year. So, that would include both our direct-to-consumer business as well as anything we sell in the online class of trade. Now, all of that as you know is not incremental. So, you essentially have consumers moving from one class of trade off from bricks-and-mortar to the online class of trade. You had a question about the cost associated with that and it is more costly to serve the online class of trade, because you do have to create web pages, you have to maintain them to your; so the maintenance part of it is expensive. It can be less expensive for digital marketing, because I'm sure you've heard that over the past couple of years that the number of impression is less expensive online than actually going through television for example. So, it's a bit of mix there. We had 1% of our sales were online in 2015, it was 5%, 2017. We expect to easily exceed 6% this year. So, it is going to continue to grow. The gross margins right now are somewhat comparable between the online class of trade and bricks-and-motors, so it's not really hurting us from a profitability standpoint on the gross profit line. But it is more expensive to serve that class of trade from an SG&A standpoint. I hope that helps you.
Richard A. Dierker - Church & Dwight Co., Inc.:
And then in terms of the second half dynamic you're asking about and Olivia did as well. Again, on a stacked basis, we have a strong first half and we have even higher second half. And yes, Waterpik is a tailwind, but let's drill into the volume for a second. First half, volume domestically on average was around 3.5%. And last year, volume on average was 5.5%. And so, we've told you a couple of times that we don't need to spend as much on coupon as an example in the back half of the year because we do have all these tailwinds that we've talked about. So, in general, we think the momentum was very strong and we feel good about it. Is that it?
Mark S. Astrachan - Stifel, Nicolaus & Co., Inc.:
Yeah.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
All right. That concludes the call today. We'll be talking to you again in November after the end of the third quarter. Thanks for joining us today.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This concludes the program. You may disconnect and have a wonderful day.
Executives:
Matthew Thomas Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Erica Eiler - Oppenheimer & Co., Inc. Kevin Grundy - Jefferies LLC Bonnie L. Herzog - Wells Fargo Securities LLC William B. Chappell - SunTrust Robinson Humphrey, Inc. Lauren R. Lieberman - Barclays Capital, Inc. Joseph Nicholas Altobello - Raymond James & Associates, Inc. Andrea F. Teixeira - JPMorgan Securities LLC Stephen Robert Powers - Deutsche Bank Securities, Inc. Olivia Tong - Bank of America Merrill Lynch David Mandel - Consumer Edge Research LLC Jon R. Andersen - William Blair & Co. LLC
Operator:
Good day, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2018 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filing. As a reminder, this call is being recorded. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay. Good morning, everyone. Thanks for joining us today. I'm going to provide some color on the quarter, and then I'll turn the call over to Rick Dierker, our CFO, and when Rick's finished, we'll open up the call for questions. So Q1 was an outstanding quarter for our company and there is lots of good news. Our reported growth was 14.7%, which reflects the Waterpik acquisition and strong organic growth. Organic sales growth of 3.8% exceeded our outlook of approximately 2% and we also exceeded our EPS outlook. In the U.S., organic sales grew 3.6% with 5.3% volume growth. I'll take a few minutes on the environment. It's instructive to take a moment to look at our playing field and see just how good the results are in Q1, despite what you're hearing about the environment. Of the 14 primary categories in which we compete, 10 of the 14 grew consumption year-over-year. More than half of those categories grew at 3% or better. We have low exposure to private label relative to our peers, which contributes to our success. And with respect to the pricing environment, 8 of our 11 power brands had flat or lower percentage of products sold on promotion in Q1 2018 compared to Q1 2017, and still we grew. Most important, 10 of our 11 power brands grew or maintained share in the quarter; 8 of the 11 grew share, so we are winning in the marketplace. This signals the relevance and long-term health of our brands, which is grounded in innovation, and gives us confidence in our long-term algorithm to grow our U.S. business by 2% annually; and, we expect to exceed that goal this year. Now, let's take a look at a few categories. In liquid detergent, which accounts for almost three-quarters of the category, ARM & HAMMER liquid share hit a 12.2% share, our second highest quarterly share ever; Q1 is the 33rd consecutive quarter or more, and that'll be eight years of continued share growth. Turning to cat litter, the clumping cat litter category grew 3% in Q1. ARM & HAMMER litter grew faster than the category and, consequently, grew share. In VMS, consumption was up for both vitafusion and L'il Critters. Two key drivers were our new ad campaign, which drove online sales up significantly, and of course, the flu season, which drove sales of vitafusion Power C and L'IL CRITTERS Immune C. Dry shampoo consumption grew 32% in Q1 and dry shampoo is now a $170 million category in the U.S. Our BATISTE brand grew consumption 50% and now commands a 33% share of that category. We have launched new variants to continue to broaden our line, and BATISTE continues to be the number one dry shampoo in the world. Our International Consumer business delivered 6.8% organic growth. International has emerged as a growth driver for our company over the past four years. The investments that we made in new leadership, regional hubs and our brand focus have been paying off. International markets are a positive for Church & Dwight, unlike many of our peers. Our algorithm is 6% annual organic growth for the International business and we expect to meet or beat that number in 2018. And by the way, our global consumer online sales continues to grow and is now in excess of 5% of sales. Turning to Specialty Products, Q1 was a challenging quarter for us. Our animal productivity business saw a decline in demand due to low milk prices and higher feed costs. There is a silver lining, though. The acquisitions that we've made over the past couple of years, which got us into the poultry business, have reduced our dependence on the dairy economy. If you went back a couple years when we saw a similar decline in milk prices, sales declined approximately 5%. This quarter, the business declined less than 1%. So we continue to have confidence in our 5% long term growth algorithm for this business and we believe our diversification moves are working. Turning to innovation, innovation continues to be a big driver of our success. We have new products shipping in several categories. We launched ARM & HAMMER CLUMP & SEAL LIGHTWEIGHT UNSCENTED cat litter with guaranteed seven-day odor control, which builds on the success of our CLUMP & SEAL franchise. We expanded our Odor Blasters laundry platform, leveraging technology that helps eliminate tough odors. We introduced new vitafusion and L'IL CRITTERS Probiotics gummy vitamins, which support digestive health. Waterpik launched a really cool product, a water flosser to restore whiteness while flossing with the new infuser technology. TROJAN has launched NIRVANA, which is an assortment of sensation condoms in an exclusive package design. And finally, BATISTE continues to expand distribution with three unique fragrances, leveraging its 2017 growth and our number one U.S. share position. Now finally, Waterpik. Waterpik joined the Church & Dwight family last August. At the time, we had expectations that the business would grow faster than our evergreen target of 3%. The business is performing extremely well and we now expect high single digit sales growth in 2018. Last year, we found that the business is responsive to advertising and we expect to continue to invest. Previously, it was largely an unadvertised business. The power of the combination of the Waterpik and Church & Dwight teams is evident. We look at Waterpik as a global opportunity. We are laying the groundwork to sustain this strong growth rate in the future, particularly in the international markets where household penetration is much lower than the U.S. So just to wrap it up, we're off to a great start this year. We continue to outperform the market because we have brands consumers love, we have the right strategies to grow and our people make Church & Dwight a great place to work. Next up is Rick to give you details of our first quarter results, and the outlook for Q2 and the full year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt, and good morning, everybody. I will start with EPS. First quarter adjusted EPS was $0.63 per share compared to $0.52 in 2017, up 24%. The $0.63 was better than our $0.61 outlook, largely due to our stronger than anticipated top line. Reported revenues were up 14.7% to $1 billion. Organic sales were up 3.8%, exceeding our Q1 outlook of approximately 2%. The organic sales beat was driven by our Domestic and International Consumer business. We are extremely pleased with our strong volume growth domestically of 5.3% and, as expected, our negative price mix continues to move in the right direction. And, we expect that improvement to continue as we move through the year. Now, let's review the segments. Consumer Domestic business's organic sales increased by 3.6%, primarily due to ARM & HAMMER liquid and unit dose laundry detergent, ARM & HAMMER cat litter, OxiClean stain fighters, BATISTE dry shampoo, and vitafusion L'IL CRITTERS gummy vitamins. International organic growth was up 6.8%, driven largely by OxiClean and the export business, Sterimar, ARM & HAMMER toothpaste and OxiClean in Mexico, and Femfresh and BATISTE in Australia. For Specialty Products division, organic sales declined less than 1% due to lower volume. The U.S. dairy industry demand is significantly reduced due to low milk prices, as Matt mentioned, but our recent acquisitions continue to reduce volatility. For the full year, we now expect this business to be flat. Turning, now, to gross margin, our adjusted first quarter gross margin was 44.9%, an 80-basis point decrease from a year ago. The Q1 decrease was primarily driven from higher commodities. Now, for the full year, gross margin is expected to be down 80 basis points, and, it's really three primary drivers
Operator:
Thank you. Our first question comes from Rupesh Parikh with Oppenheimer. Your line is now open.
Erica Eiler - Oppenheimer & Co., Inc.:
Good morning. This is actually Erica Eiler on for Rupesh. Thanks a lot for taking our questions. So you talked about your expectations for unfavorable product mix and pricing continuing to improve from here. I'm just curious what is driving that, if you could provide a little more color there?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Hey, Erica. It's Rick. I would tell you, for context, if you think back, in 2017 we had some big negative price mix in our Domestic business. Remember, for the full year we were down 320 basis points. In Q4, we were down 130 basis points, and now in Q1 we were down 170 basis points; so, mitigated from 2017. We're always going to have some negative price mix. I think over the last five years, we've averaged around a 120-basis point drag. That's just the nature of our business. But the good news is, as some of the trade optimization, some of the couponing is reduced over the year, that's really what's driving improvement in negative price mix. We also have – our personal care business this year is doing a little bit better than year ago.
Erica Eiler - Oppenheimer & Co., Inc.:
That's very helpful. And then, just staying along the lines of pricing, are there any signs out there yet of others attempting to take price and are you expecting pricing to be a bigger contributor later in the year?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Hey, this is Matt. As everybody knows, commodities and transportation costs are rising. That's tempering the appetite to compete on price. Of course, to take price, typically you need a strong position in a category and a cost story to the retailer. So an example would be condoms, where we have a 70% share and latex costs would be important to that category. As Rick said, we think that price mix is going to improve from here out, from Q2, Q3 and Q4, for two reasons. One, is the trade optimization plans and we have less couponing planned for the year. But as you've heard us say more recently at CAGNY and at the Stock Exchange, pricing is difficult to take in this environment. But to the extent that we would be taking price, we wouldn't be telegraphing that on a call.
Erica Eiler - Oppenheimer & Co., Inc.:
Okay. Great. Thanks so much. I'll hand it over to someone else.
Operator:
Thank you. Our next question comes from Kevin Grundy with Jefferies. Your line is now open.
Kevin Grundy - Jefferies LLC:
Hey, thanks. Good morning, guys.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Kevin.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Good morning.
Kevin Grundy - Jefferies LLC:
Hey, Matt, just a quick follow-up there on the pricing discussion. So Clorox sounded pretty good, better than most, I think, this earnings season so far with respect to the ability to take pricing. So understanding this is – you guys lead in baking soda and contraceptives, but in – the cat litter business is a big business for you guys, obviously, and they talked about taking pricing there. Is it fair to assume then, I guess, that you guys will follow if they take pricing, number one? Number two, is there any benefit from that in the guidance, just so we're clear?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. This is probably why the general counsel always sits with us when we're on these earnings calls, holding up a big sign saying, no. So Kevin, the reality is, yeah, we're aware of what Clorox said with respect to the litter category. So that, obviously, is just a data point that we would have with respect to what actions we would take, but we wouldn't comment right now what we plan to do or not do. And there's lots of ways to get price. As I mentioned, there's trade optimization. There's also less couponing. There's also pack sizes and how much product you put in the pack. So there's lots of ways to do that without messing with the list pricing, but we wouldn't go any further on that question with respect to the litter category.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And I would just also add to that, right, we had minus 1.7% drag from price mix, but we had strong volume growth, right, in excess of 5%. So that equation works pretty well.
Kevin Grundy - Jefferies LLC:
Matt, just to stick with the pricing piece, is it your sense the tenor of these conversations now that retailers are starting to let up because the narrative that's out there is pricing is constrained, and the model is broken for staples companies? Is your sense now that that's misplaced, maybe the market's run too far to one side of the boat and that pricing will be available where you're leading and with innovation?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
I would say that, if you talk to our sales guys, they'll say it's no easier to take price now than it has been in the past. You have to be able to take it selectively, so to the extent that you have a really good cost story. But I wouldn't say right now that the dam has broke and now the retailers are open arms with respect to price increases.
Richard A. Dierker - Church & Dwight Co., Inc.:
And the other good news there is when we do launch new products, they're typically accretive, right. Our SLIDE product for litter is an example of just great innovation and it's accretive to margin. So that's the other end of the spectrum.
Kevin Grundy - Jefferies LLC:
Okay. If I could just slip in one more, just on the Waterpik business, which seems like it's on fire, high-single digit growth, and that's all presumably domestic at this point without you guys really leaning in on the international expansion piece. So a couple questions there, Matt. How sustainable is the high-single digit growth domestically? And then, number two, what's sort of the timeline to extend the business, potentially, internationally as well, because it seems like that could be a real contributor to growth looking out to 2019 as this moves into organic? And I can pass it on after that. Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Actually, international business is rocking, Kevin. So we got after that immediately in the second half of 2017. So that's one of the reasons for the high-single digits growth rate. So – and as far as do we think it's sustainable? I mean, we think it's sustainable at least through 2019. We wouldn't want to go much further out than that.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And just to add to that, by August 1, international Waterpik and consumer – and Church & Dwight will be fully integrated.
Kevin Grundy - Jefferies LLC:
Okay, great. Thank you, guys.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay, Kevin.
Operator:
Our next question comes from Bonnie Herzog with Wells Fargo. Your line is now open.
Bonnie L. Herzog - Wells Fargo Securities LLC:
All right, thank you. Good morning.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, good morning.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Hi. I had a question on your organic sales growth. You guys took up your guidance for FY 2018 just slightly, but your Q1 sales came in quite a bit better than you expected. So could you give us a sense as to how much of your improved full year outlook reflects some of the strength in Q1 and whether this means you're likely to see moderating growth, particularly in the back half of the year?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. No, Bonnie, that's a fair question. It's Rick. We did exceed our expectations in Q1. I'd say, on average the – in Q1 we were 3.8% organic and we said 3% in Q2, so on average it's about 3.5%. And so, that would imply that it's slightly lower than 3% in the second half. But if you look at it on a stacked basis, on a two-year basis, we're around 6% – solid 6% or so as you go through each of the quarters. So I think part of it is just a comp story, but we think the core business is doing great throughout the year.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Okay. That helps. And then, a second question on freight costs, not surprised that they were a headwind for you guys this quarter, but given the magnitude of increase in freight and what we've seen across the sector, could you guys give us a sense as to some of the levers maybe you can potentially pull to reduce any freight costs you might have in the near term, and then even more significantly, over the long term?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, Bonnie, it's Rick, again. I would say, in general, transportation, and you know this very well, across the industry has been a big headwind. For us, it hasn't been as big of a headwind. I think we do have some things to our advantage, like we do have dedicated carriers for a large bulk of our network. We do have multiple sites that produce and ship products, like as an example, laundry detergent's made in three places throughout the country, right, and that helps. We do have some customers that do pick up. So by and large, we have great partners as well. We had some of our key partners in this month and we always try to find a way for us to invest correctly so it's optimized, and our productivity program even goes all the way through our transportation network.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
And Bonnie I would add to that, you may remember us talking about this, that we got out ahead of this...
Bonnie L. Herzog - Wells Fargo Securities LLC:
Yeah.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
... in the second half of 2017 with our partners and, consequently, we probably don't buy as much on the spot market as some of our peers because of the great partners that we have.
Bonnie L. Herzog - Wells Fargo Securities LLC:
All right. Thank you.
Operator:
Our next question comes from Bill Chappell with SunTrust. Your line is now open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Just...
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Good morning. I just wanted to touch base on your comment of like – I think it was eight out of 11 categories had lower promos this quarter versus a year ago, and just trying to understand, is that a trend? Is that more reflective of last year? Was it hyper promotional, especially in detergent? Is that a way we look at it as a way to kind of affect price increase by having lower trade promotions for the rest of the year? Just trying to understand that. And also, I assume that had some benefit to gross margin. Is that sustainable in terms of keeping gross margin from falling too far?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Well, Bill, if you think about those 14 categories, 9 of them are personal care and personal care is not as heavily promoted as household. So if you thought about where is the – if you – so what are the three that are not lower year-over-year? Laundry would be one of them. So the laundry category, it was – grew by 0.6% in the quarter. We had a great quarter – ARM & HAMMER grew 9% consumption. And the good news is XTRA was – grew with the category and had flat share. So the category – that one was way more promotional year-over-year. So sold on deal in laundry was up 400 basis points. And that was largely driven by Tide and Persil, and they were both up well over 400 basis points sold on deal. We, on the other hand, were up 200 basis points. So – and we were essentially on the sidelines in comparison to those guys. But back to the original comment, because we're in personal care and it's less promoted, it's really the household side of the house that you have to watch more carefully.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Got it. So it's not something as we look for the remainder of the year that should be fairly stable? I mean, you don't expect promotion levels to be – tick back up?
Richard A. Dierker - Church & Dwight Co., Inc.:
No, we think it's going to be fairly stable, Bill. In the example of Q1, the promotional category that was up slightly was laundry and that was already accounted for in our Q1 gross margin and our outlook, but we think, overall, it's a great trend. Most of the businesses in which we compete are not as promotional and we think that's really true for the company from a portfolio perspective versus our peers.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
And that's why Rick was saying the average price mix for the last five years is 1.2%. So yeah, and that's generally driven by the household side of the business.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And then, switching to International, how does that play out this year, which you'd kind of talked about at the Analyst Day was a lot of initiatives, a lot of things that were kicking in, a lot of new product launches? So it would seem that it could accelerate from here. I understand 6.8% is still a great growth number, but is that the fair way to look at it? There is still more to come?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
So Bill, you're not disappointed with 6.8%, are you?
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
I didn't say that. I just said it's a nice number.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Well, look, we got a 6% algorithm and we just think it's sustainable. Think of all the things we've done. We've expanded by establishing an office in Panama and Singapore. That's certainly benefiting our export business. We opened a new subsidiary in Germany, which is – we hadn't been there previously. And now, we just got way more focus, got great people in there and we think we're going to hit 6% or better for the year.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay, great. Thanks so much.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
All right.
Operator:
Our next question comes from Lauren Lieberman with Barclays. Your line is now open.
Lauren R. Lieberman - Barclays Capital, Inc.:
Just want to talk a little more about international, again. First is just price mix was really strong in the quarter, so any color you could add there, if it's geographic mix, pricing. What was sort of driving that? And then, also, I think, if I recall correctly, Mexico is a good-sized business for you and we've heard kind of mixed reports from other companies about sort of the Mexican consumer resilience in a slower economy. So anything you could offer to some of the Mexico portion of that business would be great?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. I'll start with Mexico. So Mexico has been just a fabulous business for us for the last few years and they've been growing double-digit. And I think that's as a result of a lot of the focus that we have down there. And we have both household products and personal care products and I think it's a question of execution, Lauren, for us in Mexico. And so, we have – again, expect double-digit growth for Mexico this year. So it's been a great story for us.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And as for the positive price mix for International business, you're right, it is a little bit outsized. There's three things. One is Mexico had some good price increases that are flowing through. Number two is that the PC brand mix is also very strong for that business. And then, number three, as we go direct to Germany and take the distributor margin, in effect, that's a good guy from a price mix perspective.
Lauren R. Lieberman - Barclays Capital, Inc.:
Okay. So we can look at price mix being a pretty healthy contributor to that business for the balance of the year?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes.
Lauren R. Lieberman - Barclays Capital, Inc.:
Okay. Great. And then, just final thing is I wanted to confirm that tax rate for the full year guidance is unchanged?
Richard A. Dierker - Church & Dwight Co., Inc.:
Correct, 24% to 25%.
Lauren R. Lieberman - Barclays Capital, Inc.:
Perfect. Okay. Thank you.
Operator:
Our next question comes from Joe Altobello with Raymond James. Your line is now open.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
So I just want to follow up on Lauren's question and ask it maybe a different way, sort of glass half empty. If you look at International, that's always been volume driven. This quarter was sort of price mix driven with a bit of a slowdown in volumes. Was that because of the price increases in Mexico, at least in part?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. I think price – I don't want to repeat what Rick said, but yeah, that was definitely an element in the first quarter.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. But going forward, I mean, how do you see the composition of that growth? Is it still going to be more volume driven?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Over the long-term, of course. Just like our core consumer business, it's largely volume driven. I think this year there is a piece of it, because when we go direct, we take out the distributor margin, like I mentioned. And International business does – is able to take price globally pretty well, too. But in general, it's volume driven business with a little bit of price.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And then, just on gross margin, Rick, I just want to clarify something you said earlier. You said transportation and commodities were an additional 50 basis points, right, because I think in February you told us that that would be a headwind of 50 basis points to 70 basis points?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. No, that's right. I think there is a – yes, it's an incremental hit. So now, today, I would say the full year drag from commodities is around 80 basis points. The drag from distribution is around 20 basis point, so 100 basis points all in from those two things.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And one of the planned offsets was the mix between personal care and household, and it sounds like that's not happening, at least the way you guys expect. So I'm curious, what was going on there?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I think it's more net good news than anything. Our personal care business, this is the second quarter in a row that we have growth. So that's a great thing organically; it's kind of turned around from 2017. It's just our household business is growing even faster than we expected. And so, that's part of the reason we raised the reported outlook and the organic outlook.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay, great. Thank you, guys.
Operator:
Our next question comes from Andrea Teixeira with JPMorgan. Your line is now open.
Andrea F. Teixeira - JPMorgan Securities LLC:
Hi, Matt, Rick. Good morning. So I'd like to, please, zoom in in the laundry business. So I appreciate the comments before. But as we saw in the tracked channels, it seems like there's – you picked up share from a competitor, who had some supply chain transitions during the quarter, and – at least, if we look in the Wall Street version of Nielsen. So we see them gaining share, but you said flat. So part of the question is, is it true that you gained share in the tracked channels, but not broadly? So, does that imply that the top two competitors are gaining share online? So – and then, how are you thinking about the competitive environment in laundry? And you said – I mean, just trying to mosaic what you said in terms of the fact that you had some pick-up in items sold on promo during the quarter. So how are you seeing and how is your embedding – are you embedding on the guidance in terms of the competitive environment, and specifically now? Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, I just want to be clear that we had a smoking quarter in laundry; smoking. I mean, the category grew 60 bps and ARM & HAMMER laundry grew 8.9%. OxiClean liquid laundry detergent consumption grew 30%, and Xtra, for the first time, held share in quite a while. So all three brands showed up in Q1. So – no, we had a fabulous quarter from a share perspective and we didn't spend to get it, unlike our competitors. Like I said before, the sold on deal was far more promotional this year than last year first quarter, up 400 basis points, and that's all Henkel and P&G. So, we were...
Andrea F. Teixeira - JPMorgan Securities LLC:
Yeah, so – sorry to interrupt. I was just trying to clarify because I thought you said something about shares were flat. So I was actually surprised because we saw shares going up. So you're saying shares were broadly up, right, for the laundry...
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
For Church & Dwight?
Andrea F. Teixeira - JPMorgan Securities LLC:
Yeah.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, yeah. That's right in the Nielsen's, yeah.
Andrea F. Teixeira - JPMorgan Securities LLC:
Yeah.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
That's what we're quoting.
Andrea F. Teixeira - JPMorgan Securities LLC:
And then – and so, you expect that to continue or are you thinking, obviously, Henkel had some issues with logistics, and then that also could have been a tailwind for you? Is that something that you think is consistent or you're seeing them, again, trying to defend, because I'm sure they will try to defend the share that they lost?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Well, I think one thing to keep in mind is this is the 33rd consecutive quarter in a row that we've grown share in ARM & HAMMER. And we think we've stabilized Xtra, and OxiClean has been growing. So I like our chances going forward. This isn't just an anomaly in Q1. We've been growing ARM & HAMMER quarterly for eight years.
Andrea F. Teixeira - JPMorgan Securities LLC:
Okay. That's fair. Thank you so much, Matt.
Operator:
Our next question comes from Stephen Powers with Deutsche Bank. Your line is now open.
Stephen Robert Powers - Deutsche Bank Securities, Inc.:
Hey, guys. Good morning. Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey, Steve.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Steve.
Stephen Robert Powers - Deutsche Bank Securities, Inc.:
Hey. So, just to go back to the Waterpik growth, because it was a standout. The high-single digit growth that you're expecting – I just want to frame that in the context that the timeline for consumers to replenish on that product is longer than in most of your portfolio. So can you just share any data around whether you're seeing those early wins converting into sustainable consumer retention or whether there is any risk that, initially, your distribution wins and trial might fall off over time? Just how you're thinking about that?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
What we see, frankly, is that gum health is starting to matter to consumers. So – and you are correct in that it's a longer purchase cycle, but we bought Waterpik because they had good growth for each of the last three years. So, you have repeat purchases and you have households that have one, two, three or four Waterpiks – flossers. So, you are correct in that it's a long purchase cycle, but the company has been enjoying the interest in gum health. So if you look at toothpaste, for example, you saw that GSK launched parodontax. And then, there's been one or two other entrants into toothpaste that are directed towards gum health. So it would seem that in oral care that gum health, where once upon a time I think people might have frowned upon whether or not using flossers was beneficial, I think that's changing. The Waterpik business has done a fabulous job in reaching the dental community through a hygienist program and we expect to replicate that internationally. And, early days, we think that international is going to be a goldmine for us in that business.
Richard A. Dierker - Church & Dwight Co., Inc.:
And I think, just to say one other thing, Steve, is to be able to call the full year up high single digits in late April, early May just shows you the confidence we have in that business.
Stephen Robert Powers - Deutsche Bank Securities, Inc.:
No, for sure. No, thank you. Matt, were you foreshadowing a new gum health ARM & HAMMER toothpaste launch?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
No, I was not. I was not telegraphing that, Steve, but it's a wonderful idea.
Stephen Robert Powers - Deutsche Bank Securities, Inc.:
Okay. And then, I know it's a reasonable distance in the future, but we saw Lou Tursi's intention – his announcement to retire early next year. So can you just talk us through the plans and processes that you're going through for succession, because obviously, he's been a pretty integral part of the Church & Dwight story. So just love your thoughts there. Thanks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yes. So yeah, Lou's going to be leaving us at the end of the year. Huge shoes to fill. The process is that we'll do an external search. Lou is on the interview team. So the next leader will have his full endorsement or Lou will be continuing to work in 2019 and 2020. And so, we'll plan on hiring that person pretty early, so that we'll have plenty of overlap this year.
Stephen Robert Powers - Deutsche Bank Securities, Inc.:
Okay. Maybe we can get Lou back at the Stock Exchange next year for a proper sendoff. Thanks a lot.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. Great idea.
Operator:
Our next question comes from Olivia Tong with Bank of America. Your line is now open.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thank you. My question is around pricing. Obviously, I understand you don't want to preview any pricing plans, particularly if you're potentially in active discussions with retailers right now. But conceptually, if commodities and transportation costs are going up and you feel – sounds like you feel really good about your shares and competitors are pricing, why would you choose not to follow?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. We never said that, Olivia.
Olivia Tong - Bank of America Merrill Lynch:
Oh, I know. I know. I'm just trying to understand.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Again, we don't really like to get into the pricing telegraph discussions. I think in general, the comments from me on the call were, over time with higher commodity costs, higher transportation costs, if we would lead in certain categories, we would follow in others. There's more than one way to take a price increase besides list price increases. We talked about trade optimization, couponing, pack sizes, all that other stuff. So that's the extent on which we're going to make any comments on pricing.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thanks. And then, your organic sales growth, obviously better than many in CPG, so I'd love to get your perspective from you on the U.S. retail environment and the state of the consumer. I mean, obviously, you probably got a little bit of help from Henkel's challenges this quarter, but are you seeing incremental shelf space, new distribution, better online pick-up? Just what are the key drivers of the growth?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Well, we would say that the consumer is strong. In the economy, I think one of the things you always have to keep an eye on is gas prices. It's clear that the tax reform has put more money in the pockets of consumers. So we would say that the consumer is strong. So it's a good environment right now. As far as, are there going to be winners and losers out there? Absolutely. But we – the way we look at it is we have 11 brands that consumers love. We support them. We're improving our ability to target and connect with consumers and our online sales continues to grow. So we're well positioned to be a winner.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thank you.
Operator:
Our next question comes from Jonathan Feeney with Consumer Edge Research. Your line is now open.
David Mandel - Consumer Edge Research LLC:
Hi. This is David Mandel in for John. Thank you for taking my questions. I would like to start off by just asking about Henkel's 2016 expansion into the laundry category. At the time, it seemed to be a game changer and it really hasn't been. And I think that's proven out to be – is it better data that you guys have? Are you guys targeting or is it something else? Why are you guys performing so well?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
I think the short answer is that ARM & HAMMER is the strongest brand in value laundry detergent.
David Mandel - Consumer Edge Research LLC:
Well, that's easy enough.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah.
David Mandel - Consumer Edge Research LLC:
And if I had to ask, would you be able to dimensionalize how much higher gross margins are in pods versus liquid, say within a brand family like OxiClean?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
No. We don't – we just don't go into the level of detail, David.
David Mandel - Consumer Edge Research LLC:
Okay. And finally, hopefully, I can go two for three, instead of one for three. If – could you speak to the – to what's going on in the channels that are better for you than the channels that are worse for you in terms of drug and grocery shift to mass? Is that still a headwind? Is that still a risk?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
So phrase that again. The shift to...?
David Mandel - Consumer Edge Research LLC:
The shift out of drug and the shift out of grocery into mass. I believe in the 10-K that's called out as a risk in terms of net sales.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah, it's been a trend for quite some time. I think the bigger trend these days is really the online shift. But I think we're well positioned in both classes of trade.
David Mandel - Consumer Edge Research LLC:
So, you're not seeing anything pick up. It's pretty much status quo?
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. The way to think about is we have to go where the consumer is, right.
David Mandel - Consumer Edge Research LLC:
Right.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
So you're right, over time you have shifts from one class of trade to another. Some would say that the dollar class of trade has been strengthening over time and continues to strengthen. That may be just a reflection of the consumer's interest in value and value brands. But I would say we look at that in totality and we want to win in every one of our classes of trade.
David Mandel - Consumer Edge Research LLC:
That's great. Thank you so much for the color and I'll pass it along.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Thank you.
Operator:
Thank you. Our next question comes from Jon Andersen with William Blair. Your line is now open.
Jon R. Andersen - William Blair & Co. LLC:
Hi, good morning guys.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Hey.
Jon R. Andersen - William Blair & Co. LLC:
Just had a question on the vitamin business. You've owned Avid for about five years now, and I think at the time you acquired it it was around a $250 million business with $70 million, $75 million of EBITDA. Can you talk about the kind of growth you've experienced, has it kind of met your expectations, and as you look forward, the opportunities from here that you see to grow the business, whether it's predominantly in the adult segment, children's segment, a combination of both? And I'll throw a third one in there. I think at the time you talked about the gummy biz was potentially a mechanism for delivering other kind of benefits, medications, other wellness benefits. Is that still something that you think you can do over time in that business? Thank you.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Yeah. You're right. So the business, when we bought it, was approximately that size. It did grow rapidly, initially, at first. Certainly, the first year that we owned it attracted a lot more entrants into the category, so our growth rate slowed. And you may recall, a couple of years ago we had difficulty in bringing the new plant online, so we went sideways in growth for at least a year. But we think we've got that turned around right now. So we had some growth last year for the first quarter; vitafusion, the adult gummy, grew over 6% consumption, L'IL CRITTERS grew 2% consumption. So that bodes well for us. Our focus is on adult. That's the big market. We think that the kids gummy vitamins is somewhat saturated, but the big opportunity is in adult. And with respect to medications, you're right. The thinking is, is there a way to take active RX products and put them in gummy form? The difficulty is in masking the taste of the active, so that you still have a great taste in gummy. So that is not something that we've been able to solve to-date, but that would certainly be something that, if we could sort it out, would be another avenue of growth for us.
Jon R. Andersen - William Blair & Co. LLC:
Great. Thank you very much.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. That concludes today's question-and-answer session. I would now like to turn the call back over to Matt Farrell for any further remarks.
Matthew Thomas Farrell - Church & Dwight Co., Inc.:
Okay, guys. We'll let you go. We had a fabulous quarter. If there are no further questions, I want to thank you all for tuning in today.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude today's program. You may all disconnect. Everyone, have a great day.
Executives:
Matthew T. Farrell - Church & Dwight Co., Inc. Britta Bomhard - Church & Dwight Co., Inc. Steven P. Cugine - Church & Dwight Co., Inc. Scott Druker - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc. Louis H. Tursi, Jr. - Church & Dwight Co., Inc. Rick Spann - Church & Dwight Co., Inc.
Analysts:
Kevin Grundy - Jefferies LLC Jason M. Gere - KeyBanc Capital Markets, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Steve Powers - Deutsche Bank Securities, Inc. Caroline Levy - Macquarie Capital (USA), Inc. Rupesh Parikh - Oppenheimer & Co., Inc. Olivia Tong - Bank of America Merrill Lynch Jonathan Feeney - Consumer Edge Research LLC Jason English - Goldman Sachs & Co. LLC Andrea F. Teixeira - JPMorgan Securities LLC
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay, everybody. It is game time. And I want to thank everybody for coming today. Have lots of familiar faces in the crowd. We had a terrific fourth quarter and concluded another solid year at Church & Dwight. And our call for next year is 16% to 18% EPS growth. This is tops among CPG and it reflects the efforts of our employees as well as the team that's here today, we're going to have the whole management team up here at the end of the show. There have been mixed results of late in CPG, as you all know. And before we get into the formal program, I'd like to spend a few minutes recapping why we are a standout among CPG. So, we have a portfolio of brands that consumers love, and we have employees who are committed to making those brands successful. We have an evergreen model, which leads to consistency and a financially literate company. We are lean, we like to keep it simple, and this enables two things, it's speed and our ability to adapt the change. I'm sure many of you heard us say in the past that we think change is our friend. And if you look at our portfolio, you get a little more granular. You'll see that we have a lower exposure to private label than most of the CPG companies. And we also have a lower exposure to promotional categories. And finally, we make really good choices when it comes to acquisitions, and that results in us riding waves. And those waves include dry shampoo for example, gummy vitamins, hair thinning, gum health and you'll hear a little bit more today about alternatives to antibiotics. And these are the reasons why we expect to continue as a standout in CPG. And if you were investing in the consumer space, there's no better place to invest than Church & Dwight. So, now I want to get into the formal part of the program. First is the Safe Harbor Act or Statement, I encourage everybody to read it. There is the agenda. So, I've a one page short story. I'm going to run through who we are, state of the business, and what innovation we have coming in 2018. Then we have three members at the management team come up, talk about our digital capabilities, our continuing great story in International, and also, educational part of the program today is our animal productivity story, which is a fabulous story. And then we'd come back up, talk about how we run the company, and Rick's going to wrap it up with the financials. Okay, short story. So, I hit a few of these upfront, solid year. We have a lot of confidence in 2018 and beyond. Terrific results, all three segments are healthy. And you see on the far right side, we're going to cover those three points later on today. All right. Who we are? So, we are a company with 11 power brands. Those 11 power brands drive 80% of our revenues and profits. All of our efforts are concentrated around those brands. And we have a balanced portfolio between household and personal care brands and we have a thriving specialty products business. We also have a nice balance between premium and value products 60%-40%. And now, we're a small company, so we operate in the land of the giants, but that helps us. We are a very nimble organization. So, the three things that enables us to do. We make quick decisions and not a lot of bureaucracy in our company, easy communication, and our ability to adapt. And we have a long history of growth through acquisitions. You can see $1.5 billion in 2004, $4 billion we will cross in 2018, and 10 of those 11 brands that I talked about, they were all acquired since the year 2000. So, we are regarded as an acquisition platform. So, we're a company that can buy a brand, help that brand to grow, bring some ideas and some operational efficiencies to the business, and we have a terrific track record with acquiring businesses, large and small. And we have access to capital, so we continue to do that. And we're very fussy about what we buy. So, this criteria, many of you, and particularly our long-term holders know this very well; so we buy number one or number two brands, high-growth, high-margin, they need to be asset-light. If you go all the way over to the right, this is the way you can ride a wave. You got to make sure you have a sustainable competitive advantage from the business that you're buying. And in 2017, we bought our 11th power brand, Waterpik. So, number one power flosser and number one shower-head replacement. So, if there's one thing to remember, we're a company with 11 power brands today, we're looking for 20 tomorrow. So now, state of the business, which is terrific. So, you all saw this in the release this morning, Q4 up 3.4% organically, double-digit EPS growth, and a great quarter for cash. All three businesses are healthy, that's Domestic, International and Specialty Products, all growing. And here is our report card. So we're pretty transparent about how we're doing with shares, show this to you every year. Seven out of our 11 power brands grew share in 2017, so terrific result. And if you look at measured channels and non-measured channels, look at category growth, so the Nielsen, the measured channels, we would say account for 1.7% of our all-in category growth. But because non-measured channels are growing double-digit, that adds another point to what we would say is our all-in category growth. So, we would say the categories that we're in on a weighted average basis are growing. And that's a nice tailwind for us. I mentioned earlier that we have low exposure to private label. You can see five out of our 14 categories have private label exposure, but generally they're very stable, not growing. Now, innovation, always a good story for us. So, SLIDE was a fabulous new product launch for us in 2017. So, we're going to build on that in 2018. Also in 2018, for Clump & Seal lightweight, we're coming out with an unscented variant, this unscented is growing. In detergent, Odor is the new stain. So, we're taking our Odor Blasters concept and we're moving it across all of our variants in fabric care. Next up is gummy probiotics. You know us as a gummy vitamin company, we're moving into gummy probiotics in 2018. First Response pregnancy kits, so if you're a hopeful positive, you're going to check once, you're going to double check, you're going to triple check. So, this product is doing extremely well, we just launched it. And Batiste is a juggernaut for the company, continues to grow. Not only has our share grown, but the category has been a rocket ship for several years now. And why? Because, 80% of women do not wash their hair every day. Waterpik's got a couple of new products coming out. This is a really good one, convenience of whitening while flossing. And then if you have a dog, you know what's like to wrestle a dog in a tub. So, we have a Waterpik Pet Wand Pro. I encourage everybody to get this if you have an animal, because it makes shampooing your pets a lot easier. All right now, I'm going to bring up Britta, Britta Bomhard has been with our company for 4.5 years. She ran our European business for 2.5 years. In January of 2016, she came over and became our Chief Marketing Officer. So, she's going to have some fun with you now, and update you on our digital capabilities.
Britta Bomhard - Church & Dwight Co., Inc.:
Happy Monday, everyone and particularly Eagles' fans. So, I'm going to talk a little bit about the digital capabilities we're building. And I thought I'd start by grounding ourselves. So, first of all, in 2015, 1% of our sales was online. In 2016, we doubled that to 2%. And as you can see, in 2017, we really accelerated and now 5% of Church & Dwight sales are online, which from all the information I have, puts us in the top scale of our peer group. So, you might wonder what have we done, how did we get there? So, how did we accelerate? First is, we are and invest where the consumer is. Secondly, we have a growing expertise in digital attribution models. And thirdly, we are developing our DTC skills. I'm going to take you through each of these topics one by one so you understand more what we're working on. So, first of all, how long do you think U.S. consumers spend online? Five and a half hours. So, a lot of you might think that's not me. But, if you total up your phone usage, your computer usage, watching Netflix or being on the game console, that makes five and a half hours on average every day. So, what's important for us? We have to be where the consumer is. And what do the consumers do when they're online? So, first of all, they want to be entertained. Secondly, they're looking for products, they're searching for product information, and then they shop. So, what we've done very deliberately is resource allocation. So, now more than 35% of our advertising spend is digital. We make sure that every single one of our products has a great review and we're aiming, and the majority already has a 4.5 or above rating. And we've spend a lot of effort to bring more than 1,000 product pages to life, so that when consumers are online, they get great information about our products. So, we are number one, for example, on Amazon, for baking soda, Trojan, First Response, Batiste. That shouldn't be surprising, because we're number one for those products also in bricks and mortar. But we're actually also number one on cat litter, which is much better than our bricks and mortar performance. And then we have brands where actually the consumer online matches so well with our target group and where we work hand in hand and partner. We've great campaigns like the New Year, New Me campaign and we get extraordinary results. So, in Vitafusion, our market share in the gummy category is more than 50% in Amazon; sets us apart from all our competitors. So, online presents a great opportunity for us. 24/7 the consumer can get our products. And let me illustrate that with a little example. If you have a health and hygiene problem, you probably don't want to be seen going into store and some hygiene products are not readily available, not all retailers have it, whereas if you go online, that category is fully there. So, great opportunity for us to get full distribution on all our products. Secondly, we learn a lot about the consumer in their online journey. You get great consumer insights, and also with that insights, you can develop better targeting, better messaging, and with that, better results. Why should you believe me? We're actually at the point where we do predictive modeling, that's the lovely black box, and we've seen in the first couple of brands that we get sales improvement of up 12% versus last year. So, I'm sure you would love to know what's in our black box; obviously, I can't tell you. But I will take you through the part that's visible. So, coming back to the Super Bowl and our competitors, and you might have seen ads about clean clothes or about one type of stain, which was I think avocado. Let me talk you through how we as the leader in stain management are actually targeting. Stains are much more complicated than you think. So, now during Super Bowl time, you might have pizza stains, so you might have wet stains or whatever was on your Super Bowl menu. But when it comes to maybe March, April, better weather, you're going to actually have grass stains or dirt stains. During the course of the year, different stains become more prevalent, and then actually there are different type of person. So, some people here in that room know how annoying these makeup stains are and some people in this room don't care about makeup stains at all. And if you've been a new parent you know that for once spinach stains and carrot stains start to dominate your life, things you've never dealt with before. So, stains vary by the season, by the type of person you are and by your life stage. So, let me see what I can show you on one stain, what we do with that, which hopefully applies to lots of people here, red wine – and it went dark, sorry. So, we have with Dear OxiClean, a great campaign which can target every single type of stain and because the product has such a great performance, consumers actually write to us and share their successes and we turn that around into campaigns for our consumers. So, let's have one of our campaigns. [Video Presentation] (00:13:38-00:14:31). So, you're seeing a real consumer story, we've shared back. We equally have most people who discovered that OxiClean is fantastically cleaning your boat or baseball stains and so on, so on. And in the digital world, you can even do hyper-targeting. So, we are able to target people who used to buy bleach and no longer buying bleach because they're dissatisfied; so, lapsed bleach users. And here I have another campaign for you. So, this is actually digital online, and as you know, lots of people watch it while they're supposed to be working. So, this is silence, so your boss doesn't discover that you're online instead of working on that presentation. So, another great example of how we really target the pain points of consumers, and what has that produced? It has produced two great results for us. First of all, the category which has been down in the past is back to growth. So, stain fighting for long time now is invigorating and growing again. And secondly, we now have over 50% market share in that category, which is our all-time high. So, Dear OxiClean, thank you. Now that I've talked a little bit about this, I wanted to move on to the next topic which was our direct-to-consumer. Direct-to-consumer is a marketeer's dream, because what I just talked about and we have the acquisition of Toppik and Viviscal, which helped us build that capability. Why is it marketeer's dream? Because here there is no broken link in the data. So, if you sell in bricks-and-mortar or even to Amazon, you cannot follow one person from start to finish, whereas in direct-to-consumer you can. That means we're not only able to see which campaign got how many people to buy, but we can also see how often did they repurchase and how many years did they keep repurchasing. And that gives you such a wealth of data, it's just so exciting. We can try campaign A versus campaign B. We can actually try medium A versus medium B, and we can see all the way what it does to lifetime value of a consumer. So, lot of fun, great stuff, great learnings. And then, we have also I think learned a lot about digital advertising and how it works. As I said earlier, it's all about entertainment. And one of the things in part was all about features and benefits. So that's no longer the case. So, we are now much more about emotion and humor, and I know I probably have found a great targeting category for all of you, because you all every day think about bathroom cleaning. I know you can't wait to learn features and benefits. So let's see our latest campaign for Kaboom. [Video Presentation] (17:32-18:43) So, if you want to have an oddly satisfying moments, there are Kaboom cans on your tables, we can fight over them. So, I can only say we think the future is bright for Church & Dwight in online; we are number one on online market shares. We're getting a growing expertise in attribution modeling. We are having great and growing DTC skills and I think we're becoming more skilled in connecting to consumers. And with all of that, we're having a lot of fun. So, I think we are only at the beginning of a great journey of using digital to its fullest. And with that, I would like to introduce Steve Cugine, who is our Head of International. He is actually the composer of our international strategy, the conduct of a fantastic international team, and I'm sure his presentation will be music to your ears. Steve?
Steven P. Cugine - Church & Dwight Co., Inc.:
Britta, thank you very much. So, I'm excited to be here today to share the international story. I am very excited about the Eagles winning. It's been a long, long time, and so two things to celebrate today. But I wanted to first ground us in where our subsidiaries are located outside of the United States. So we have wholly-owned subsidiaries in Canada and Mexico, Brazil, the UK, France, Australia, and effective January 1 of this year, Germany, capitalizing on our strong growth in that country. The international business has been a historic grower for the company, very consistent, performing at the high-end of our Evergreen range. But in 2013, Adrian Huns, the former President of the division, was retiring. And I had a passionate belief that the international business represented a growth engine for the company that was yet untapped, and the management team also felt the same way. So they asked me to come in and develop a new strategic plan for the international business. We began to implement that new strategic plan in 2014. Q1 of 2014, we had 0% organic growth. By Q4 of 2014, we hit 7.4% and frankly never looked back. What I'd like to do is now establish a new Evergreen target for the international at 6%. And we're confident that we're going to be able to deliver that organic growth moving into the future, and I'll tell you why. But first let me unpack the box of our international strategy a bit for you today. First, we differentiated developed markets versus emerging markets. We said that these markets are unique, the consumers in those markets need certain brands that are highly differentiated, and our go-to-market strategies are much different. So, we identified and focused on these six brands across North America, Europe and Asia. So, differentiated strategy based on markets, focusing on a select few brands that will get our attention and disproportionate investment. We did the same thing in emerging markets, to really capitalize on the expanding middle class in China and Southeast Asia, South America, Middle East and Africa. And you will see a slightly different set, smaller set for these markets. But we've seen the success of this strategy in that, our markets where we have subsidiaries, we've seen increased growth across our subsidiary markets and certainly exploding growth in our export markets. This pie chart frames the difference between our subsidiary markets and our export markets. Our subsidiary markets represent 74% of our total and export represents 26%. Export has been growing double digits in the past and will continue to grow double digits in the future. This is also a key part of our strategic plan shift that we implemented, export used to be incorporated in – as part of the subsidiaries. We separated this out to find it as a strategic business unit for the international business, and we run it as a separate business. So combined, we found that with that focus and these new strategies, our subsidiary markets improve their growth rates and we're able to really capitalize on a very fast growing business called export markets. And we wanted to invest behind this growth. So in 2016, we created sales and marketing headquarters in Panama, Singapore, and the UK designed to support our distributor partners in region. I want to shift a little bit to the Asia-Pacific region. We have experienced very significant growth, so our Asia-Pac business grew 30% last year. And so we're excited about this growth and we by focusing more time and attention to this market, we expect it to deliver continued strong growth into the future. As we all know, this market is exploding. The middle class consumers are growing quite dramatically and that will continue. So we want to position ourselves for success in this market. So, I talked about adding regional sales and marketing headquarters in many parts of the world, but Singapore is one we established in 2016. We've been increasing head count and investment in our Singapore office and in this region. As I mentioned, this region is growing 30% or has grown 30% in the past year. In the announcement, we also talked about our new relationship with the DKSH, which is a leader, one of the leading distributors in the Southeast Asia region and Hong Kong. And we just completed training 200 of their sales reps. So we are investing this year 2018 behind increased distribution and additional marketing, so we expect very significant growth from these emerging markets. But you can't talk about Asia Pacific without talking about China. We have a relatively small business today in China. That business doubled last year off a small base and we're really evaluating our strategic plan to really capitalize on this for the future. But, I would say, maybe the biggest news today for International and Church & Dwight is, we believe that we really have achieved critical mass. In 2017, we finished the year with over $600 million in sales and we have – we believe between our subsidiary markets and our export markets a real global platform. And so, we're going to leverage this global platform to drive growth of our acquired businesses. These four businesses will all see very significant growth in 2018 and we believe beyond. Let me give you an example. So, Waterpik, when we acquired this business had three people in Canada, but we have 100. They had seven people in Europe and we have 280. So, we have scale that we can really bring to these businesses, and we're excited about growing them dramatically. So, I believe the international business is well-positioned for 6% growth moving into the future. Why, we have brands that have significant runway. For example, our ARM & HAMMER brand is our largest brand in the portfolio, and it continues to deliver strong organic growth, and we believe that is well-positioned in emerging markets to continue to grow. Exports, as I mentioned has been growing double digits, and we expect that to continue. We're investing significantly in Southeast Asia and China ,and that will be a growth engine for us moving forward. Our acquired brands, all represent significant opportunity for growth. Last, but not least, we have some members of our international team present today, and so I'm proud to say that we've built a cadre of very strong leaders and managers that really understand their markets and are driving growth whether they'd be in our subsidiary markets or anywhere where we export our wonderful products. So, I am very confident in our ability to deliver 6% or more per year moving forward. Well, I'd like to introduce Scott Druker. Scott is 9 years with Church & Dwight, and he is the architect of our animal nutrition business. So with that Scott, welcome.
Scott Druker - Church & Dwight Co., Inc.:
So, when you present, you're supposed to know what your audience knows, so by show of hands, how many people know what the animal productivity business is about? Hey, more than I would have thought. So, if I accomplish nothing else, at least this video I'm about to show you, should give you a good concept of what our business is about. So, with that, if we would kick the video in. [Video Presentation] (28:50-30:19) So by confession, I am not a farm kid. I was born and raised – well, born in Princeton, raised in Philadelphia. So, I stand here today. I'm very proud Eagles fan. Hopefully, I won't get emotional over that. But in addition to that actually what I am is the guy that has the best job at Church & Dwight, all arguments aside. I get to come to work every day and lead an awesome team of people that are really passionate and dedicated to help and provide safe affordable food to the world. It's a team of trained salespeople, most of which are an animal science degrees. We lead a team of vets, microbiologists, immunologists. So, it's a really just awesome, awesome group of people that are very dedicated to what they do. So before I get into the details of the business, I thought I'd share with you three key trends that are really going on in the marketplace that are creating opportunities for our business. The first is literally the amount of resources we as a species are consuming. We are consuming our resources on this planet one-and-a-half times faster than we're replacing them. Our current population today is roughly 7.5 billion, projections have grown to close to 10 billion by 2050. So, we have some really significant challenges and opportunities when it comes to feeding a world population. So, improving productivity is a key, and you can think of a certain ways we can deal with these challenges. One, we could control population and fortunately Church & Dwight has some products that can help on that end. We could change what we eat. You've probably seen in some popular press, some more promotion of the benefits of eating insects. I'm all for choice. I like my protein really from the traditional animals, but hey, go for it. But the real opportunity and this is the one where our business is, is really about leveraging technology to help drive productivity gains. So, just to give you an example, I'm going to just walk you through an opportunity in the dairy market, but this story could be told whether it's swine, chicken, aquaculture. In order to feed 10 billion people consuming – in the future, consuming the same amount of dairy products that we do today, we would need to add 66 million new cows worldwide to produce enough dairy products. If we can just get the current population of dairy cows to produce a half a glass of more milk a day, we don't need to add those 66 million dairy cows around the world. So, what does that mean to us? That means, we would be able to save the equivalent of 6,000 Empire State Buildings worth of food that's fed the cows each and every year. It would save the amount of land that needs to be used for farming to raise feed for animals, that's the size of Alaska, every single year. And we would save the amount of water each year that could supply Germany, France and Great Britain. Productivity matters, and it can really, really help improve the lives of people around the world. But it's not just about resources that's really driving and creating opportunities for our business, it's really consumer trends that's probably having the greatest short-term impact on our business. We in this room and particularly the younger generation that's coming up has made it very loud and clear to retailers, they want their food product to be free of antibiotics, added hormones, any chemicals. And the retailers have responded. I'm sure you all have seen in the news, virtually every significant restaurant chain or supermarket chain come forward with a long-term sustainability plan and a commitment to get antibiotics out of the food. Now, of course, that puts a lot of pressures on farmers today, who have to look at alternate ways of raising livestock. So, it's challenge to find technologies that are going to enable them still to grow healthy productive animals when some of these tools are being taken away from them. So, what we've been as a business as the video show, we got into this business in the early 1970s, and it was anchored around feeding baking soda to dairy cows. And we really put the science behind the benefit of feeding baking soda. And for those that may wondering, it's basically Alka-Seltzer for dairy cows that helps as they eat more and become more productive, they need baking soda to help. And that's really where we anchored our business. And then really over the decades, we really led and pioneered new innovations in feeding, mainly in dairy. We offer a product, Omega 3, Omega 6 fatty acids to help with reproduction in animals. In the early 1980s, we introduced MEGALAC, which just celebrated its 30-year anniversary, and it's still the number one bypass fat fed to cows, and the fat is fed to help them – give energy to produce more milk. So, you could see we really, over the years, built a lot of natural solutions, fats, natural amino acids, baking soda, all anchored around that ARM & HAMMER brand that we go to market as. Then, in 2015, we had an opportunity to add prebiotics to our portfolio through the acquisition of VI-COR. It's really exciting. These products, A-MAX and CELMANAX, are yeast-based products or cell wall based products, and they're really targeted to help improve gut health in animals, to help improve health, welfare and productivity in animals. And then, most recently, in May of last year, we acquired Agro BioSciences, which is a really exciting business, brings probiotics into our portfolio of all-natural solutions to help livestock producers grow their animals. So, I'll talk a little bit about that Agro business, because it's a really exciting business about us and really is a unique approach that we have to going about a business. So, your typical probiotic company, whether they're selling to humans or animals, has a strain or two that they've done some testing to show its benefits of killing bad bugs or helping good bugs grow, and they go to market with those one or two strains. What we do in our business that makes us unique is we have the ability to develop a customized or bespoken – heard that one, right, bespoke, bespoke product, just learned that word last week, which is embarrassing, since I like doing crossword puzzles. But we have the ability to come in with a customized solution. So, here's where I'd give you an example. I want you to think CSI meets agriculture. So, think if you're a poultry operation and you have challenges. We have the ability to go in, sample the feed that the chickens eat, the litter that they're raised in, actually swab the chicken itself and get a full picture of the microbial diversity that's present, the good bugs, the bad bugs that are present. We're then able to screen through our thousands and thousands of proprietary probiotic strains to find the right mixture for that operation to kill the bad bugs and help the good bugs grow. And this really now is a tool that a lot of the livestock producers, whether in dairy, aquaculture, swine, poultry, are looking for since these are really the alternatives to helping improving the animal's health as the antibiotics are being removed. So, it really ties us all together with some really natural solutions that help drive productivity gains. So, the couple of recent acquisitions certainly brought new products into our portfolio. But one of the things that it really helped us do is become a more balanced business. If you look prior to 2015, we generated less than 1% of our revenue outside of non-dairy. We finished 2017 with more than 10% of our sales from non-dairy, and our outlook for 2018 is to continue that growth trend and see more than 15% of our sales coming from non-dairy. The diversification isn't just across species, however. Like we've heard on the Consumer side, we've had an opportunity to grow internationally. 95% of the world population eats food outside the U.S., and we have been woefully under-represented there historically. But we've changed that over the past few years. In 2015, less than 5% of our sales were outside the U.S. and Canada. In 2017, it was greater than 10%, and our outlook for 2018 is continue growth there greater than 15%. And as Steve pointed out, we're very confident for our outlook of continuing at 5% organic growth within our business as we look at 2018. One of the key reasons, our brand is really trusted in the marketplace. It's trusted obviously for just the recognition on the Consumer side, but we're recognized as a science leader in our industry. Probably the most important thing that gives us a lot of optimism and excitement is our product portfolio, as Matt alluded to, about riding a wave. We are riding a wave. We have the right product portfolio to capture a lot of the opportunities there with our natural solutions, whether they're the probiotics or the yeast-based products, to meet the needs of consumers. Clearly, our new products as well as some of our traditional portfolio has opportunities across species, and as I showed earlier, we started that and we're going to continue that pace getting into global markets and global species. And that actually wraps it up as well. On the International side, we sell product now in over 70-plus countries. We have an excellent team of people internationally to help drive sales for our business. So, the future is very bright and we're very excited. So, hopefully, I accomplished one thing and you know a little bit more about our business today. So, with that, Rick, I believe – oh, Matt, you're up. I probably should have known that.
Matthew T. Farrell - Church & Dwight Co., Inc.:
All right. Okay. That was Animal Productivity 101 for everybody today. It felt like the Discovery Channel a little bit. All right, I'm going to spend a few minutes on how we run the company, before we get Rick up here and talk about the financials. So, just a few words. So, we have four operating principles. One is we have number one brands and we've leveraged those brands. Those are the 11 power brands that are 80% of our revenues and profits. Number two, we're an asset-light company. We're very focused on the relationship of cash earnings to our tangible assets. Third thing is people. We have fabulous people in our company. You've seen some of them present here today. We have a lot of passion for the company, for the brands, and you can't manufacture that, you can only feel it. So, if you take those three things, leverage brands, assets and people, you get good results. But then, on top of that, the company has a competency to target and acquire businesses. We've been doing it since 2001. We're 16 years in. We know how to do it. And that's why we say, if we have 11 brands today, it's going to be 20 tomorrow. It's just a matter of time. And we focus on gross margin. This is a big part of anybody's financial model. Four ways to get it. First is your continuous improvement program, which is we call Good to Great. The second thing is supply chain optimization. Occasionally, we expand a plan to invest in new capital equipment. Third thing is new products. You want to launch new products that have a higher gross margin than the product that it's replacing. And finally, acquisitions. Virtually every business we buy, we find ways to improve them and expand their gross margins. Our compensation structure is very simple. So, there's four things, net revenue, gross margin, EPS and cash flow. It's been like this for quite a while. It's 25% each. Everybody understands it and we keep it simple. And we also have an all employee bonus, and 25% of that is tied to gross margin. So, when you have a simple incentive compensation plan, it does promote financial literacy. People in our company know what cash flow is, they know what gross margin is, and it helps get it. All right. Now, I'm going to bring Rick up here to wrap it up, and then after that, we'll have some Q&A.
Richard A. Dierker - Church & Dwight Co., Inc.:
All right. Thank you, Matt. I'm going to go through the outlook, talk about 2017 and how we finished that with a lot of momentum, and then we'll spend a couple of seconds – or minutes on the Evergreen Model as well. So, just as a backdrop, right, the Evergreen Model, 3% organic net sales growth. We've been doing that for quite a while, and that's kind of the bedrock of the model. Gross margin, typically 25 basis points of expansion, and Matt just walked you through some of those details. Marketing, in terms of percentage is flat, but in dollars is up typically year-over-year, and Britta walked you through how we're better targeting consumers in the digital space. SG&A, we leverage as the top line grows, and we get about 50 basis points of operating margin expansion, which leads to 8% EPS growth before those acquisitions. We talked about this within the last year a couple of times. You heard it again today. When we're talking about 3% organic sales growth, we're saying 2% for the Domestic business, 6% for International and 5% for SPD. And of course, if any one of those over-deliver, that falls to the bottom line. Okay. Q4 2017, you've read it in the press release this morning. We had a great finish to the year. Organic sales growth was almost 3.5%. Our outlook was 2.5%. So, just far and away, just great broad-based strength from across all of our brands. One to note is our personal care growth was up 4% organically, right, so just a lot of momentum there. Reported growth was 15% versus our outlook at 12%. About 1% came from organic, 1% came from the Waterpik acquisition, and then 1% came from currency and some of the other smaller acquisitions. Consumer organic was up 3.2%, and gross margin, in a world of higher commodity costs, we were up 50 basis points for the quarter. Operating margin was up 90 basis points and EPS was up 18% to $0.52. So, as you can see through the bar chart, Q4, we exited with a lot of momentum. That's kind of the theme. 3.4% was the high watermark for the year. If you look at it from any angle on a two-year stacked basis, again, Q4 was a really strong quarter, 6.7% for the Consumer – Global Consumer business. Turning to the full-year really quick, 2017 organic sales growth was 2.7%, almost 3%. Gross margin was up 10 basis points. Marketing was down slightly at 12%, which is a key number for us. SG&A was up largely because of some of these acquisition costs, right. We have non-cash amortization. We bought – some of these acquisitions have higher SG&A rates. We have some transition costs. So, SG&A is up slightly. So, that leaves the operating margin being down slightly. EPS is up 10% to $1.94. And then, a hallmark of this company is cash flow and cash flow generation, so $637 million or 123% free cash flow conversion. So, the theme there is just a lot of momentum, and so not only did personal care grow, but a couple of quarters ago – and we talked about this last quarter on the call, the promotional environment, right. In Q2, price/mix was negative 600 basis points for us in the Domestic business. It was minus 490 basis points in Q3. It was minus 100 basis points in Q4. So, that environment is improving as well in those key categories. Okay. Turning to the outlook, 16% to 18% adjusted EPS growth in 2018. That's just head and shoulders above our peer group. Reported sales growth is around 8% with the acquisitions. Organic sales is 3%, very consistent to what you just saw on the previous page. Gross margin is flat. We can attack that a little bit. But in a world where you're hearing from all of our peers about negative gross margin, we're actually proud that this is a flat number. Commodity headwinds and transportation headwinds at around 50 basis points to 70 basis points, offset by productivity and some help from volume and mix, but again gross margin being flat for the year. Marketing flat. SG&A is up year-over-year. That's really what you saw in Q4, the acquisition, full-year impact of those dollars. Operating margin slightly down. And as a result, other expense is minus $70 million. That's largely the interest expense from the $1.4 billion that we took out earlier in the year. And then, the effective tax rate 24% to 25%, that's a range with the new tax act. And there's a range there, because as we go through the year and regulation becomes clearer, we will tighten that range. And then, EPS is 16% to 18%. And I just want to be clear on this slide, because I know there are some questions. But absent tax reform, we would have been 9% EPS growth, right. I just want to be clear on that. Okay. Looking at the track record from 2013 to 2018, 3% or higher typically organic sales growth, and 2018 is no different. Focus on gross margin, we've had a steady run-up over the past few years. We have a great productivity program. We think that's going to continue to pay dividends in the future. I talked about commodities a little bit. But resin and surfactants, we said maybe a quarter ago that we thought that we're going to have recovery in the back half. Resins and surfactants are up around mid-single-digits, whereas diesel is up in the teens. Polypro as an example or a type of resin is up 20% on a spot basis, so just some headwinds there. Transportation, you've heard in a lot of different calls as well. Just the industry in general is tightening, right, capacity is tight. So, these costs are our headwinds. But as I said before, we think that with all the great work we're doing internally that we're going to make sure the gross margin is flat year-over-year. Marketing spend is key, that drives consumer behavior at the end of the day, and we make sure we invest a lot of money there. Remember, we were one of the top 20 largest advertisers in the U.S. SG&A management, we haven't lost our way. This is the hallmark of the company. This is in our DNA. SG&A management is really important to us. This is really mostly due to acquisitions and non-cash charges, and this is what the next slide shows. We're largely flat as you go through history, if you strip out some of those non-cash charges. So, then the end message is a great one, strong adjusted EPS growth, double-digits, 16% to 18% in 2018. One thing that many of our long-term investors get is how much cash flow we do generate. If you look at revenue, we're always maybe one of the smaller companies, around $4 billion in 2018 in the peer set. But if you turn and look at cash, free cash flow conversion, we're typically near the top of the chart. And so, we've had a great ability in the past, and we think we have a great one in the future too to generate cash. We do this a few different ways. Cash conversion cycle, our working capital management has gone from 52 days to 18 days over time, right. So, we continue to believe that we have goals of zero working capital. We have a strong balance sheet. Despite doing the acquisitions this year, we're still around 2.5 times. We have a belief that by the end of 2018 that we'll be at or below 2 times levered. And so, when you hear that, number one, prioritized uses of cash flow is TSR-accretive M&A. And as Matt said, today, we have 11 or 12 power brands and we're looking for 20 in the future. So, number one is accretive M&A. Number two is debt reduction, right. We've moved that up the list as we bring that net leverage ratio down. New product development, CapEx, and then return cash to shareholders. We're not a capital-intensive company either. We're about 1.7%. It bumped up a little bit in 2018 in the outlook as we bought Waterpik. And then, in addition, we have good news on the dividend, a 14% increase in the dividend in 2018, 117 consecutive years, so just a bedrock. And with that, I'd like to invite the rest of management team to come up, and we'll answer any of your questions.
Matthew T. Farrell - Church & Dwight Co., Inc.:
All right, don't be bashful, come on up. Okay. Let me tell you who is with us here today, so if you want to direct your questions, we got, you know Rick; you know Lou Tursi, who runs our Sales Organization. We have Carlos Linares, who runs R&D; and we have Rick Spann, who runs Supply Chain. And here, we have Patrick, who's our General Counsel. Britta, you know is our Chief Marketing Officer; Judy Zagorski, Head of HR. We have Scott, who presented on Animal Productivity; and you know Steve runs International. So, floor is open for questions. Okay, Kevin?
Kevin Grundy - Jefferies LLC:
Thanks. Kevin Grundy with Jefferies. I wanted to start, Matt, with your take on the pricing environment. There's been a lot of discussion on it in the marketplace. We've had a lot of disappointing results from some of your peers. Your quarter was actually quite good in that respect. So, a couple of questions related to that. How are the pricing discussions going? I understand that you guys often don't lead in terms of when pricing is taken in the industry. But I guess what investors are wrestling with, has something changed here within the construct of private label, within what's going on with Walmart and Amazon. Is there less ability to take pricing? Do brands seem to matter less? Is that what's causing some of the perhaps reluctance to take pricing at this point? And then, maybe you could just sort of wrap into that, how much pricing, if any, is baked into your 3% guidance for fiscal 2018. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
I'll try to remember your six questions, so I can get them in order. Well, for starters, you've heard Rick comment about the trend in price, if you look at our organic number, so there was a big price in Q2, less in Q3, less in Q4. So, the trend is favorable. Second thing is commodities. When you have that kind of commodity pressure, that should tamper everyone's appetite to drop price and to compete on price. A third thing I would say is that generally when it comes to price, you really need to have a pretty significant position in a category. So, for baking soda, we have a 75% share, condoms 70% share, those you might expect, you might be able to take some price. But generally, you need the story behind it. For condoms, it would have to be latex cost. You get the idea. So, if you look at us, I said earlier on that we don't have as much exposure to private label. On a weighted average basis, we're around 10% to 11%. So, we don't have the same story as others. And I'll ask Lou if he wants to comment about any conversations we're getting from our retail partners.
Louis H. Tursi, Jr. - Church & Dwight Co., Inc.:
Yeah. Kevin, what I would say is the environment really hasn't changed all that much. It's never easy to take price in any year. I would start by saying that. I would agree with everything that Matt said that sequentially between Q2, Q3 and Q4, the promotional environment has gotten better. For all the reasons Matt said, we're expecting, in 2018, nothing much to change. As far as the promotional environment goes, I would say it's still high, right. It's not low. It's still high. But sequentially, it's gotten a little bit better. And with the commodity cost going up, it should temper the situation and kind of calm it down a little bit.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. The only thing I'd add is from the outlook perspective, it's largely volume driven in terms of organic growth.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Jason?
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Thanks. Maybe talking on the gross margin a little bit, the confidence you have in the flat gross margin outlook. So, I know we've talked about – maybe you talk about where you're locked into some of your commodity costs, the Good to Great program. And then, is pricing – kind of dovetailing off of Kevin's question, is that still an option if commodity costs still run a little bit higher? So, just looking at the HPC landscape and the confidence you have that flat is the right number.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Well, I'm going to let Rick – the two Ricks comment on that. But I'll begin by saying that we have a very robust Good to Great program. So, our continuous improvement program, we're already working on 2019, and we could tell you what programs we have in 2019. Sometimes when you're debottlenecking things, you have to do one thing before you do the next. So, we know going into the year that we have things to offset commodity increases. The second thing is, yeah, we do have a hedging program, and I can ask Rick to comment on that.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. From a gross margin perspective, we're about 50% hedged on our key commodities. We have seven of them that we track all the time. I walked you through some of the movements in key commodities. But the other tailwind we have is some of the mix is, I think, going our way with – as the personal care business has continued to improve over time. So, that's going to help. I'll let Rick opine on the G2G program, but we've had some great incremental steps in our productivity program.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Rick, maybe you can comment on opportunities in the supply chain.
Rick Spann - Church & Dwight Co., Inc.:
Yeah, sure. So, we are certainly renewing our focus on the Good to Great program. We are exploring areas that – where we felt as though the pipeline had gone dry. But now with some changes in our focus, we're able to dig into new areas to increase our delivery on Good to Great. So, as Matt said, the pipeline, we're looking at a pipeline through 2019, and of course, focusing this year on bringing home a good delivery of savings in 2018.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Bill?
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Yeah. Bill Chappell, SunTrust. I had two questions. One on the International, just maybe a little more color – I don't know what the old Evergreen Model was for International, but maybe you didn't change your overall model. So, maybe help me understand where you come up with 6% from developing versus developed and then how does that affect. Is that assuming that the U.S. Consumer – maybe is it slower than it used to be over the long-term? And then, the second question just on new products. I guess in the past, the presentations have been much more focused on a pretty robust big new products, everything from the CLUMP & SEAL to Oxi detergent to what have you. This seems to be a year of maybe more smaller innovation. Is that the right way to look at it, where you're putting more of the marketing behind just kind of the brands and categories versus big new innovation?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. I'll comment on the Evergreen Model. I'll have Steve and Britta comment on both International and the new products. The Evergreen Model once upon a time was 3% to 4%, if you went back 10 years. And that, a couple of years ago, became 3%. So, that was Evergreen Model 1.0. So, we're a lot more granular now with respect to how we're going to grow in the future. And we have the luxury of having an International business growing 6% and a more balanced animal productivity business that can grow 5%. That takes a lot of the pressure off the U.S. business. So, that's why the way to think about it is U.S. is 2%, International 6% and Specialty Products is 5%. I'll let Steve comment further on his confidence in the 6%.
Steven P. Cugine - Church & Dwight Co., Inc.:
Well, I'm certainly very confident in the 6%. I made several mention of that. But I think back to Matt's point, they were banging around that 4%, 4%-plus over time, and I think that simply because the U.S. represented such an opportunity and was growing much faster. And so, all the time and attention largely went to the Domestic business. Not until we really changed the strategy, did we say, jeez, we really think we can really fundamentally change our participation in the International marketplace and really get behind very strong growth. And we wanted to prove that, one, to ourselves first that we had strategies that we could rely on, depend on, and then build enough scale that really is material for the company. So, I think we've done that. To your question in terms of – certainly emerging markets are going to play a much bigger role in driving growth. Our Asia-Pac business will be growing very strong, we expect that, for next year and beyond. Certainly, the developed markets, the traditional markets, Europe for example is not going to grow nearly as strong as – whether it be any of our LatAm businesses or Asia-Pacific businesses. So, it is going to be weighted that way.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Now, back to your question about new products, the one thing you got to keep in mind is go back to what we said. So, SLIDE was a fabulous product for us in 2017 and took share. So, we're going to ride that even harder next year. And you were talking about laundry detergent. We are rocking in Pods. So, what happened in Pods the last two quarters, there were 3% growth. We're growing double-digit in Pods, and we have a lot of runway to go there. So, we had some new products in 2017 in both the litter and the detergent, and we see a lot of good things ahead for us in both those categories. Britta, do you have anything to add on the new products?
Britta Bomhard - Church & Dwight Co., Inc.:
Well, I definitely want to add something. So, mea culpa, normally at this point, we're showing you the TV commercials of the new product, and that's maybe why you have the impression that we are not giving it the same full support, mea culpa, because we haven't got them ready yet. So, what you will see soon is exciting news and TV commercials for the new product, which I hope will reinforce your confidence that we give it full support, we're very excited.
Scott Druker - Church & Dwight Co., Inc.:
Yeah...
Britta Bomhard - Church & Dwight Co., Inc.:
ODOR BLASTERS will be a blast.
Scott Druker - Church & Dwight Co., Inc.:
I'd like to build too. So, I wouldn't look at it the kind of the way you worded it. I would look at it more this way. Every once in a while, you get surprised with an innovation. SLIDE would be one. So, now we're expanding the distribution of SLIDE year two. We launched ODOR BLASTERS in the laundry detergent last year and didn't really fully capitalize on how big of an idea that was. Batiste is a growing monster, and we have a lot of distribution to continue to gain. So, those are examples that I would say there's a lot of opportunity through the innovation that we've launched on how we can expand that moving forward.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Joe (01:02:07)?
Unknown Speaker:
Thanks, Matt. So, both you and Rick mentioned earlier today that ex tax, you guys would be growing the top line 3% organic and EPS 9%. I guess the delta in terms of the investments that you're investing back in the business is about $0.10. So, A, why aren't we seeing faster growth this year? I know there's a lag time between those investments and faster growth. Or B, is it that you have to reinvest that $0.10 every year going forward to still get that 3% top line? Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
The way you should look at that is – and if you're listening today, we have a lot of opportunities here to reinvest. So, you heard about International and you heard about digital. We're maintaining our marketing spend at 12%. It would naturally be lower because Waterpik has a much lower spend. You heard about animal productivity and our expansion there. So, that spend is a permanent spend. So that's going to help fuel us in the future. And in a way you answered your question, Jo, and that it takes a little bit of time, but healthy companies can approach the tax cut very differently than others. So it gives you degrees of freedom and start looking ahead not to 2018, but 2019 and 2020, and that is how we're looking at it. And if you listen to the things I just described where we can put the money, we will make the right choices to sustain our model going forward.
Richard A. Dierker - Church & Dwight Co., Inc.:
The analogy I use sometimes is M&A. And sometimes people who have a base business is going backwards has to do a bad deal, that's a reach for something. And so, that's never been the case here. Our business is performing very well, we just had a great quarter, great end of the year. And those are the investments from the same concept as we want to make sure the algorithm is bulletproof 10 years later.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Steve?
Steve Powers - Deutsche Bank Securities, Inc.:
Yeah. So, I mean to build on that though, should we be thinking about this as an – this extra investment in 2018, is that insurance policy against 2019/2020 and beyond or should we expect a return on this investments such that we get an acceleration of the algorithm in 2019/2020, question one. Question two is, free cash flow conversion expectation for next year, that'd be helpful. And question three for Lou is if the categories are growing, I think it was 2.7%, 3%, you're growing with those categories presumably maybe even a little bit faster than at the shelf, but you're also getting distribution gains, why is the call 3% and not better. Those are my three. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. If you look at our history, this is not a company you want to bet against. So we deliver on our commitments. And our commitments to our shareholders have been that we're going to drive that Evergreen model year after-year-after-year. So, we're going to make investments this year we're going accelerate investments that we might have done over maybe the next two years to three years. We're not prepared today to say suddenly we're changing our model and now we're going to have much higher top line and bottom line. The people who invest in this company are taking a five-year view and they have confidence that we can nail that for the next five years, and that's why they invest in us.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. The other comment I'd add to that is, we always measure ourselves versus our peer group as well. So ex-tax reform, if we're around 9% EPS growth, then the peer group's 4.5%. If post-tax reform we're 16% to 18%, the peer group is 6.5%, 7%. So, we feel very happy and very satisfied with where we're at on that sliding scale. Your free cash flow conversion question, on average, we've averaged around 120% free cash flow conversion. That will dip down because of the new tax law, right. Cash tax rate and book rate converge over time. So, if I was doing a model, I'd probably model it around 110%.
Louis H. Tursi, Jr. - Church & Dwight Co., Inc.:
On the shelf, I really go and doing this for 14 years. I think hopefully you will agree that we live by the commitment almost like the Eagles, where we're the underdogs and we like to deliver. Building on what Matt said, there is – you'd never hear me talk about destocking, you never hear me talk about hurricanes, you never hear me bring up anything like that. We are consistent. We put a number out there that we believe we can hit under all conditions and we deliver it.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Hey, Caroline.
Caroline Levy - Macquarie Capital (USA), Inc.:
Hi. Just thinking through your margin, what is the impact of international and the animal feed growing faster than your base business? Number one.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Well, the good news is over time those gross margins are converging on actually the company gross margin. So it's not that different for international to the corporate gross margin. The productivity business – animal productivity business does have a little bit lower gross margin, but some of those recent deals we've done have margins in the 60s and 70s, right. And so those are really the fast growing business as well. So, I'd say, minimal impact overall of those two divisions growing faster.
Caroline Levy - Macquarie Capital (USA), Inc.:
Thank you. And if I just could ask on Waterpik, how much of the business is the sort of one-time purchase of the equipment? And how much is recurring service sort of replacement blade idea? And how do you see that changing over time?
Richard A. Dierker - Church & Dwight Co., Inc.:
You're talking about CapEx?
Caroline Levy - Macquarie Capital (USA), Inc.:
No, I'm talking about the consumer purchase, the blade and razor idea? Are you with Waterpik selling...
Steven P. Cugine - Church & Dwight Co., Inc.:
Today, 100% of that business is just the equipment. The example that I showed on the screen, the whitening one, and maybe Britta wants to talk a little bit about that, that is the first entrance into like a refillable type of scenario.
Britta Bomhard - Church & Dwight Co., Inc.:
Yeah. So we're learning lots about Waterpik. And I think we would struggle with exactly the questions you have. So, actually different households act differently. We have a few people, maybe some of them in the room. They buy it once, and that's it. But we obviously also have a lot of dedicated families where we can see the first family member has one and then they actually extend it over the family. So if you look at households, there is repeat purchase. And then of those people who actually get into the habit of using it, we also see that people renew the models. There is a constant upgraded improvement, and also we are branching out into areas, which you might have seen the latest models are extremely Silicon Allegan. There's something like bathroom aesthetics. So people buy those, or we are now launching a model, which is a travel model for those people who cannot be without that fresh and clean feeling. So, there's lots of opportunities to either extend into more households. Household penetration currently is only around 16%, electric toothbrushes is around 40%, so huge household penetration opportunity. Secondly, more devices per household; thirdly upgrades per household; and then as I said fourthly, this is early days. My expectation, I have some background in razors and blades is that the first product we launch will not be the success on the replenishing model, but over time, we will get it right, and then life gets really exciting.
Caroline Levy - Macquarie Capital (USA), Inc.:
My last question is most important, can you scrape our bodies the way you do the chickens and figure out how to give us the right probiotic.
Matthew T. Farrell - Church & Dwight Co., Inc.:
I'm sure somebody is working on that, okay. Yeah. Over here.
Unknown Speaker:
Thanks. I have a question on your probiotic or vitamin business. You guys put a slide up there where you show that you've lost share and it's the first time in the last few years. So could you drill down a little bit more on what are the key drivers of that share loss, the competitive environment? And then what's your outlook for that business this year? And is your goal to stabilize share and how do you expect to accomplish that? Is it through innovation, stepped up spending, promos for instance behind that business.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes. You're talking about the gummy vitamin business.
Unknown Speaker:
Yeah.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. So, let me just start, I'm going to hand it over to Britta. The way to think about that is that the category continues to grow double digit. So although we may not be growing at double digit, our consumption continues to grow. So, the business continues to grow. And when we bought that business, it had six competitors, today it has 30. So, there are a lot of people that are piling in there. So it's a growing category, grows double digit, we continue to grow. I think what will happen over time frankly is that there will be a shakeout, and it's not going to happen this year or the next year, but generally retailers can sustain that many brands on the shelf. Britta, you can add that?
Britta Bomhard - Church & Dwight Co., Inc.:
Yeah. So, building on that what you saw was AOC share Nielsen. Nielsen in this category only covers 70% of the market. I just talked about how much and that we have market dominance on Amazon. So actually if you put those together, our share picture would be much more positive, first of all. Second, we do have innovations, and third, we are absolutely confident we will grow that.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Over here, Peg (01:11:23).
Rupesh Parikh - Oppenheimer & Co., Inc.:
Thank you. Rupesh Parikh, Oppenheimer. So, maybe just going back to the international segment, I was curious, clearly, you guys are doing well with Amazon in the domestic segment. Are you able to leverage your Amazon relationship and maybe some of the other retail partners as you grow internationally?
Steven P. Cugine - Church & Dwight Co., Inc.:
Yeah, I would say that we're doing just that, Actually both in Canada and Europe, where Amazon is making significant investments. And we're taking the learnings that the domestic team has and applying them in our international markets. I would put Costco in that category as well – strong, global, retailer, and we're very successful with them in many parts of the world.
Unknown Speaker:
And then if I could just go into the slide before in your online sales growth. I think your online sales are now 5% of your sales. Is your online penetration continues to increase, are you seeing any impact on your gross margins?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. The good news is across the portfolio largely gross margins online and in bricks-and-mortars are very similar. So, no, we're not.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. This way, Peg (01:12:30). Olivia, right there.
Unknown Speaker:
Olivia.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah.
Olivia Tong - Bank of America Merrill Lynch:
Yeah. Thanks. I was wondering if you can talk a little bit about the latest and greatest in the laundry category. And then also in terms of 2018, can we talk about the component of volume versus price mix? And then just lastly in terms of M&A, you talked about gross margin and the importance of that, but both Waterpik and vitamins were gross margin dilutive. So, can you marry some of the comments around M&A and the importance of gross margin? Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. You started off with the laundry category. So, the laundry category in the fourth quarter was flattish. It was less promotional frankly sequentially. So, that's all good news. If you look at the brands in the categories that are doing really well, one would be ARM & HAMMER. So, we've grown – no surprise, ARM & HAMMER grew in the fourth quarter and also on a full-year basis. So, that is our flagship brand in detergent. Within the category deep value was (01:13:33) struggling. So, that would be brands like our brand Xtra, Sun and Purex. So, all three of those brands lost share last year. So, that's – so Xtra is a leaky bucket for us, but the combination of our three brands ARM & HAMMER, OXICLEAN and Xtra, we grew share in – I think we're up 50 basis points or 60 basis points of share all in, in the laundry category. And Pods, I mentioned earlier, I said Pods has slowed down quite a bit in last two quarters. We continue to grow double digit.
Richard A. Dierker - Church & Dwight Co., Inc.:
And in terms of price mix and volume for the organic call (74:12), I kind of touched on that before, it's largely volume-based. I'm not going to go into too much more detail, but it's largely volume-based. We probably have some positive mix offsetting any price as personal care continues to do well. And then, I think your third question was, was it gross margin with acquisitions, with M&A?
Olivia Tong - Bank of America Merrill Lynch:
(01:14:30-01:14:39)
Richard A. Dierker - Church & Dwight Co., Inc.:
Just, you know, our aspiration to gross margin accretion from every M&A deal we do, right. That's definitely the goal. Waterpik is, I'd say largely neutral to gross margin. We think over time, right, we said when we made that announcement in August that we're going to spend around $10 million in 2018 to get $10 million of synergies in 2019. So, I'd expect in 2019 for some of the gross margin to be a little bit more accretive for Waterpik. So, remember just like the Avid deal, when we did, vitamins, when we bought the business, it was a 38% gross margin, and we got up to 45% over two years, and that was part of Matt's slide on how we expand gross margin and just the run way for productivity, so.
Scott Druker - Church & Dwight Co., Inc.:
And the only thing I would add too from a retailer shelf standpoint, as powder continues to decline, the powder shelf space will continue to decline. And liquid and unit dose is doing well. So you'll see the powder space will move to unit dose and liquid.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Couple more, over here, Peg (01:15:43).
Jonathan Feeney - Consumer Edge Research LLC:
Thanks. Jonathan Feeney, Consumer Edge. Walmart's made a lot of noise about a lot of categories about on-time and in-full, how they're managing their logistics. Could you comment maybe about logistics broadly for 2018, those cost, and any particular categories you've had to think differently about deliveries maybe extra expense, and maybe why you don't seem to be as impacted as some others? I know Clorox, it was pretty big impact. They weren't able to get a lot of product to market. Why are you able to succeed so much better and presumably as you're talking about 2018 continue to do that? Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, well, I'll say a few words and if there's anything Rick wants to add, he can. Yeah, as far as trucking and the shortage of truckers, that's pretty much common knowledge. So, we got out ahead of that in November, and we worked with our carrier partners to ensure that we were going to have trucks available and be able to keep up our fabulous record on on-time performance. And we would expect to do that again in 2018 with our transportation partners. (01:16:58) to add to that?
Unknown Speaker:
Yeah. The only thing I would add, Matt, is that, we have over 100 carriers that we work with, but 10 of those deliver 80% of our product, of our volume. And so, we were able to partner very closely with those 10 and we've been able to ensure that we had adequate supply of containers and drivers, so we've been ahead of the curve there, as Matt said.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Thank you. Jason?
Jason English - Goldman Sachs & Co. LLC:
Thank you. Jason English, Goldman Sachs. Congratulations on a good quarter. I had a couple of questions, maybe the first for Britta or Lou, I'm not sure which. Personal care had a bit of a tough year, but finished on a really strong note, can you give us some of the underlying drivers of what drove the acceleration of fourth quarter and lay out maybe where your expectations are as we head into the new year?
Britta Bomhard - Church & Dwight Co., Inc.:
Well, if you ask me, of course, it's great advertising.
Matthew T. Farrell - Church & Dwight Co., Inc.:
That's right.
Britta Bomhard - Church & Dwight Co., Inc.:
No. I think that we did do – so, yeah, absolutely. I think one of the things we're finding is, when we talked about category growth early as well, there's, a, some of our categories like condoms where we talked for long time, young people are, with absolute number declining, are having less sex, we heard all about that I think several times, and they're moving online, right. So, these are things which are difficult to scale. I think we have great campaigns in place now. Same for vitamins, I think we've seen a clear up-tick on our vitamin campaign, Vitamin Better. So, I would say we are driving those sales, particularly in the later quarter and we've also put some investments behind it.
Richard A. Dierker - Church & Dwight Co., Inc.:
Just to echo what Britta said, it was really broad-based in the personal care business, it was across many different brands. So, just a good combination of innovation over the long-term and great advertising.
Matthew T. Farrell - Church & Dwight Co., Inc.:
You had a second one?
Jason English - Goldman Sachs & Co. LLC:
I do. I want to come back and try to beat the gross margin horse again. First, can you help us maybe unpack the fourth quarter a bit? It was pretty strong, your 60 basis point full-year commodity drag I think suggests maybe around 140 basis point drag in the fourth quarter, is that kind of right and do you expect something similar to next year? And then the last couple of quarters, not the fourth quarter, because you know the detail, I know M&A was a positive 100 bps contribution third quarter, plus 70 bps in the second quarter, what if anything did it add in the fourth, and are we looking for a similar sort of contribution to help us sort of bridge our way to flat in the face of, what looks like it's going to be a fairly onerous commodity environment next year?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, lot of details in there. I'd say in general in Q4, I think we had around 70 basis points help from acquisitions offset by maybe price mix of minus 30 basis points, minus commodities of, not 140 basis points, but maybe 40 basis points or 50 basis points, and then positives from price mix, I mean mix really. You're right, we've had some benefit in 2017 from M&A on the gross margin line, and conversely, we've had some negative help from the SG&A line for these same acquisitions. So, I think it's kind of neutral on an operating margin basis. In 2018, we expect 0 to 10 basis points from M&A. So, it is not a tailwind in 2018. What I talked about earlier was personal care, the fact that we've hedged, the fact that we have a great productivity program, so those are kind of what's going on.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Peg (01:20:34)
Andrea F. Teixeira - JPMorgan Securities LLC:
Thank you. Andrea Teixeira from JPMorgan. So I wanted to just go back to Jason's question, as you look into outlook for 2018, you mentioned like M&A would not be a tailwind, but I wanted to basically if you can put it in as a ranking, let's say, you mentioned that the mix International wouldn't affect you that much. So maybe like you're going to be investing more in innovation this coming year or you're seeing more of the raw materials had rolling over into 2018. So, we're going to feel more of the impact of the raw materials into 2018. So if you can kind of help us elaborate or on an EBITDA basis you actually would see margins expand, so excluding the non-cash charges? And the second question will be on sexual health, I think she alluded to improving trends, but if you can comment on the 3%, if you're assuming market share gains, market share will actually improve on a total channel basis when you include in also Internet. Thank you.
Richard A. Dierker - Church & Dwight Co., Inc.:
And maybe I'll take the gross margin, and you could take the revenue.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Maybe I'll do the sexual health one. And you can think about that extended gross margin multifaceted question. So, as far as sexual health goes, so you probably heard us talk about in previous calls that people are having less sex. And also there is also prevalence of other alternatives. So for example the IUDs, Plan B et cetera. So, all of that is contributing to the category. Another thing I would point out is demographics. So, if you look at the 18 to 24 year old population today versus where it was, say, four, five years ago, it's smaller and that's not going to turn around till 2021. So, there is lots of things that are influencing the sales of condoms in the United States, but we have 70% share, so we certainly like our chances in the future and we're in it for the long term. And Britta, do you have anything to add to them?
Britta Bomhard - Church & Dwight Co., Inc.:
I just want to add, I think actually our toy business is going very well. So, those people who are having sex are having more fun.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And then...
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, did I give you enough time, Rick?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. A lot of focus on gross margin, I guess, right. In the industry, there is a lot of pressure on gross margins, so I get the question, right. I would have said back in August, if I gave you a gross margin outlook, it would have been positive 30 basis points to 40 basis points. And so, we're well positioned and a lot of those things are structural, right. A lot of the G2G productivity programs we've had in place for years now, that are coming to fruition now. We were hedged last year about 50%, we're hedged this year about 50%. There is no turnover that's happening on resin per se that's causing us any flux.
Andrea F. Teixeira - JPMorgan Securities LLC:
(01:23:32)
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. No, it's a fair point that if it was that material, then yes, that would happen. But resins, I think it sometimes is overblown for Church & Dwight, how material it is. It's not like a Clorox in the Glad trash bag business. We have resin in laundry bottles, yeah we do, but it's not as exposed that I think we could ask about it. So, it's one of the seven, it's probably one of the top four, but it's not the number one. So, I don't know if there is any other questions besides that, but really, and we have a lot of confidence in 2018 margin because of the productivity programs that we've done about for a year or two, because of the personal care mix coming. We still launch accretive new products, we haven't changed that. We still aim to launch accretive new products with innovation, right, SLIDE is a great example, Clump & Seal is a great example. We're moving up the litter category, units aren't really going up, but the price premium for the consumer is.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. So, we've been at this for a good while now. Of course, we only have the room for so long. I just want to thank everybody for coming today. The team that you see up here is representative of the kind of talent that we have at the Church & Dwight, and we are very confident in our future. And I think you would all have to agree that what we're calling for 2016 is head and shoulders over our peer group. Thanks for coming.
Executives:
Matthew T. Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Stephanie Benjamin - SunTrust Robinson Humphrey, Inc. Kevin Grundy - Jefferies LLC Jason English - Goldman Sachs & Co. LLC Jason M. Gere - KeyBanc Capital Markets, Inc. Rupesh Parikh - Oppenheimer & Co., Inc. Jonathan Feeney - Consumer Edge Research LLC Caroline Levy - Macquarie Capital (USA), Inc. Sam Reid - Wells Fargo Securities LLC Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2017 Earnings Conference Call. Before we begin, I've been asked to remind you that, on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in the detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Good morning, everyone. Thanks for joining us, today. I'll provide some color on the quarter, and then turn the call over to Rick Dierker, our CFO. When Rick is finished, we'll have a Q&A session. So reported growth was 11.2%, which reflects strong organic growth and the Waterpik acquisition. We're very pleased with the organic sales growth of 3.2%. That was driven by 7.1% volume growth domestically. Our targeted investment spending has translated into share growth, as 7 out of our 11 power brands exceeded or met category growth. Both the International Consumer business and the Specialty Products business turned in really strong numbers. We're on track to achieve 8.5% full year earnings growth. Our International Consumer business exceeded our expectations with 6.2% organic growth. As you know, we continue to invest in our international business to sustain our long-term algorithm of 6% organic growth. Last year, we opened new offices in Singapore and Panama to support our export business. In August of this year, we established a new subsidiary in Germany to expand our European business. And over the last 12 months, we have been taking a hard look at Asia and the best approach to that region. There will be a lot more to come on this topic in the future. Our Specialty Products business had a strong quarter with 7.5% organic growth. U.S. dairy farm profitability remains at a higher level than a year ago. We are starting to get more traction outside of dairy in poultry and cattle. The acquisition of the Agro BioSciences business earlier this year is an important building block for animal productivity business. We've seen good growth for the probiotics products – that's a tongue twister. We have seen good growth for the probiotics products in the poultry industry and our new business development efforts in the dairy industry are translating into new sales. Turning, now, to some of our domestic categories, the laundry category declined 30 bps in Q3, driven by higher promotional levels and slower unit dose category growth, yet our laundry business grew 380 basis points in consumption. Once again, we were able to grow share in the quarter. That momentum has carried into October – and by the way, October promotional levels have also come back in line. ARM & HAMMER liquid detergent grew share for the 31st consecutive quarter. OXICLEAN laundry detergent gained share sequentially with improved efficacy claims and packaging. And now, finally, unit dose, behind our new Triple Chamber unit dose innovation, our consumption has outpaced the unit dose category rate for the sixth consecutive quarter. In Q3, ARM & HAMMER unit dose grew six times the category rate. Our total unit dose share, all in for all brands, is now 4.9%. In litter, the clumping litter category grew 4.6%, and the ARM & HAMMER consumption grew 5.4% and gained share. Our new litter innovation, SLIDE, has already reached 4% share (3:47) of the clumping litter segment and we grew share 60 bps in the quarter. SLIDE has a greater six-month repeat customer purchase rate than the last 14 category launches that we've had, except for Clump & Seal, which is slightly better. So, we feel good about the future of the SLIDE product. The dry shampoo category grew 33% in Q3. The dry shampoo category is now $140 million in the U.S. BATISTE grew 9.5 share points to a 33% share. BATISTE has the strongest brand loyalty of any dry shampoo in the category, including brands with significant hair care heritage. Now turning to gummies, the adult gummy category grew 13% in the quarter, while our business grew consumption approximately 2%. vitafusion, which is our adult gummy business, is contending with significant competitive discounting. There's been a lot of BOGOs going on in gummy vitamins. We haven't been participating, so that's been slowing our growth. The condom category declined in consumption by 2.7% in the quarter. TROJAN Condom share in measured channels was down, although some of that is offset by online consumption. As we discussed in our Q2 call, younger people are having less sex, plus we're seeing an increase in use of non-latex condoms. Innovation is always a catalyst to category growth. Our new XOXO condom, which is geared towards women, is going very well. Finally, we closed the Waterpik acquisition in the quarter. We were attracted to Waterpik because it has a bright future as consumer awareness of the importance of gum health continues to grow. Next up is Rick to give you some details on Q3 results and the outlook for the rest of the year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt, and good morning, everybody. I'll start with EPS. Third quarter adjusted EPS was $0.49 per share compared to $0.47 in 2016, up 4% excluding a $0.03 tax benefit from reversal of a tax reserve related to a prior-year joint venture impairment charge. The $0.49 was better than our $0.46 outlook, largely due to some help from tax, better gross margin and lower SG&A. Reported revenues were up 11.2% to $968 million, organic sales were 3.2%. Weather-related hurricane disruptions negatively impacted organic growth by approximately 20 basis points for the quarter. Now, let's review the segments. Consumer Domestic business organic sales increased 2.2% driven by higher volume; growth in ARM & HAMMER liquid laundry detergent, cat litter and baking soda; BATISTE dry shampoo; and, OXICLEAN stain fighters. Volume growth was 7%, offset by negative price mix of 5%. In terms of negative price, this reflected higher promotional levels, NPD support, lower personal care versus household growth, all of which we expect to improve in Q4. And as Matt said, October is off to a good start. International organic growth was up an impressive 6.2%, broad-based across the globe. For our Specialty Products division, organic sales were up 7.5% due to higher volumes in the animal productivity business. Turning to gross margin, our adjusted gross margin for the third quarter was 45.3%, a 10 basis point decrease from a year ago. This was a bit better than we originally expected, despite the impact of the hurricanes, largely due to continued productivity improvements and better margin on International and SPD. The Q3 gross margin decline breaks out as follows. We had higher volumes and promotional levels in Q3; netted, that was a drag of 100 basis points, improvement of 100 basis points due to the impact of acquisitions and divestitures, productivity programs helped by 30 basis points, and FX was a slight drag of 10 basis points. Finally, commodities were a 30 basis point drag on the quarter. I know a lot has been said on resin and, while spot prices of ethylene-based derivatives like resin and surfactants increased between 10% and 20% in the quarter, our impact was, in part, mitigated by our hedging program. Moving, now, to marketing, marketing as a percent of revenue was 11.6%. If we exclude Waterpik, we were up 60 basis points versus a year ago. Remember, in previous years, the big spend quarters were Q2 and Q4. This year we concentrated our spend in Q2 and Q3 to better support innovation. Our Q4 spending levels look a lot like Q3. SG&A as a percent of net sales was 13.2%, a 160 basis point increase, of which 100 basis points is attributed to acquisition transition and amortization costs. Base SG&A is up due to higher R&D and legal spending. Now, to operating profit, the adjusted operating margin for the quarter was 20.5%, which reflects marketing shift and higher SG&A from recent acquisitions. Other expense was $11.7 million, primarily driven by $14.4 million of interest. Next, the income taxes, our effective rate for the quarter is 28.7%, which includes a 400 basis point benefit due to the reversal of a joint venture tax reserve. Excluding that reserve reversal, the effective rate in the quarter approximates our full year adjusted rate of 33%. Turning to cash, we generated approximately $424 million of net cash for the first nine months, $70 million decrease from the prior year, largely due to working capital. The decrease was primarily driven by the timing of accounts receivable factoring, the higher deferred compensation payments and higher inventories. This was partially offset by higher cash earnings. Full year cash from Ops is expected to be approximately $650 million. So in conclusion, the third quarter highlights include strong share growth driven by growth in the Domestic business, continued expansion of our International Consumer business and strong growth in our SPD division. Turning to the fourth quarter outlook, we expect Q4 organic sales growth of approximately 2.5% as we ramp down MPD promotional support and our Personal Care business sequentially improves. The early read for October is category growth is stronger, promotional levels are down a bit and our Personal Care business is off to a good start. We expect fourth quarter adjusted earnings per share of approximately $0.50 compared to $0.44 a year ago, or a 14% increase year-over-year. And turning to the full year, we're adjusting our expectations for organic sales growth to 2.5%. We continue to expect to achieve 8.5% adjusted EPS growth, or $1.92 per share. And as a reminder, acquisitions are EPS neutral for the year. We expect approximately $605 million of free cash flow, net of approximately $45 million of CapEx for the full year. This represents in excess of 120% free cash flow conversion. And finally, we all know that tax reform's a moving target. The company believes that the most meaningful aspect is a lower corporate tax rate. And as a reminder, over 80% of our business is based in the U.S. from a revenue perspective, but 90% of our profits come from the U.S. So now, Matt and I will open it up for questions.
Operator:
Thank you. Our first question comes from Bill Chappell of SunTrust. Your line is open.
Stephanie Benjamin - SunTrust Robinson Humphrey, Inc.:
Good morning. Actually, this is Stephanie on for Bill. My question is actually just looking for a little bit more color on the international business; definitely, outperformed and exceeded our expectations despite the tough comp. So maybe if you could just give some color on kind of which brands are doing better, or is it – what you're seeing there? And then, obviously, your comment on expanding more in Asia, just color there would be helpful. Thanks so much.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. We said on prior calls that our – the three big brands that generally drive the international business are STERIMAR, BATISTE and – I forgot the third one. FEMFRESH, yeah. STERIMAR, BATISTE and FEMFRESH. In addition to that, in North America, ARM & HAMMER has been growing really well for us, ARM & HAMMER laundry detergent, both in Canada and in Mexico. You know, as far as the business goes, the business is extremely healthy and we've had broad-based growth across virtually all of our countries in the third quarter. As I said before, our long-term algorithm is for the international business to grow 6% annually, and we're confident that we can deliver that. As far as my comments earlier about Asia, so Asia-Pacific is extremely attractive to us. It has a growing middle class. I mean, the countries we'd be most interested there would be Indonesia, Philippines, Malaysia, Thailand. And with a growing middle class using increasing consumption of personal care products, and our products are under-represented there, so we're looking at consolidating our resources in that area, making more investments in the future.
Operator:
Thank you. Our next question comes from Kevin Grundy of Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Thanks. Good morning, guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Good morning.
Richard A. Dierker - Church & Dwight Co., Inc.:
Good morning, Kevin.
Kevin Grundy - Jefferies LLC:
I'm sorry. I apologize if I missed it. Did you guys comment on the 50 basis points lower outlook on organic sales for the year? So, it was approximately 3% before; now, we're down to 2.5%. I know you had a little bit of hurt from the hurricane in the quarter, but fairly modest in the quarter, so even less – far less material for the year. Can you comment on that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. You're only the second question in, Kevin, so you didn't miss it. So, our categories in the first half of the year grew 1.5%. That's ticked down a bit in the third quarter; a little over 1% for our categories, so – and we expect the same for Q4, and I think that's reflected in our full year call, up 2.5%. The other piece of that is international. International has had big growth for three quarters. They're going to be much lower in the fourth quarter, and that's – it can be somewhat lumpy in international, and one of the reasons for that is because of export. We have lots of different countries, so it doesn't always come in that evenly. It's no reflection of our long-term expectation of international, but international will be part of the story for the fourth quarter and why we'd be a little bit short.
Kevin Grundy - Jefferies LLC:
So, Matt, was there a little bit of timing just to clean that up? Was there a little bit of timing that helped international in the quarter, because you guys are running ahead, I guess, of where you had guided for the year in international?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. No, we came in at 6% – 6% and change organic for the quarter for international. It's early – we had a big first quarter for international, so it's a little bit lumpy. So, it'll be our lowest quarter of the year, but it's just going to fall over into 2018.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And even on a stack basis in Q4, Kevin, we're still in the low-teens for the international business, so it's not like it's dropping off the face of the earth.
Kevin Grundy - Jefferies LLC:
Yeah. No, no, no. Understood. Thanks, Rick. Two more quick ones for me. Waterpik, did you guys provide a growth rate in the quarter? I know you're guiding to 4%, but it's been growing 10%, historically, so I think a growth rate in the quarter would help. And then, related to that, what have you learned regarding the business post the close of the deal?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. We didn't get into that level of detail as far as the net sales growth in the quarter, but what I can say is – what we had said is it's going to grow above our evergreen target of 4%. The business did perform well in August and September. So, we think that this business is going to be a big part of our story going forward. Some things we've learned, it's a very innovative culture; 20% of the business is online, which might be astonishing to you. It's sort of very sophisticated in how to sell online. I would think international is a big opportunity, because only $50 million of their business is international today. And of course, we have a $700 million business in international. So, we have a lot of leverage that we can help those guys grow their business. So, it's – we're very happy with this acquisition. The integration is going very well. Integration is not dependent upon people as much as it is a focus on how we can leverage the Church & Dwight with the suppliers and, also, the networks that we have internationally to grow their business.
Kevin Grundy - Jefferies LLC:
Okay. Thanks, Matt. One more, if you guys could comment on the pricing environment; increasingly, discussion is coming up that input costs have sort of reemerged here, but the consumer environment's weak and you guys are even pointing to that with some slower category data. So, what's your expectation here with respect to pricing in Q4? And as we look out to next year, do you see inability to take pricing? Is that something that you would lead in some of your categories? So, any commentary there with respect to the ability to take pricing as input costs inflate here would be helpful. And that's it for me. Thanks guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, tapering pricing in this environment is very difficult. I mean, generally the only categories you're going to be taking price in is where you have a clear number one share, and even then, you need to have a story with respect to input costs. So, that would be, for example, in condoms for latex. So, I think price – pass-through of input costs is generally difficult. Typically, what you see is changing in quantity sizes, in ounces and units in a package, is how you're going to get price.
Kevin Grundy - Jefferies LLC:
Okay. Very good. Thank you. Good luck.
Operator:
Thank you. Our next question comes from Jason English of Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co. LLC:
Hey, good morning folks. Thank you for letting me ask a question.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Jason.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Jason.
Jason English - Goldman Sachs & Co. LLC:
Hey, there.
Matthew T. Farrell - Church & Dwight Co., Inc.:
You can always ask a question, Jason.
Jason English - Goldman Sachs & Co. LLC:
I can, but usually there's not always an audience to ask it to. So, I'm trying to understand gross margin a little bit better here, given the magnitude of pricing – negative price drag that rolled through the P&L, only 30 bps of cost inflationary pressure, I think I heard you say, Rick. Can you fill in the holes in terms of the rest of the gross margin bridge, while we wait for your 10-Q to come out and do it for us? And high level, it's hard to get to where you're at without an assumption that there is maybe up to 200 basis points of mix benefit from acquisition that's kind of coming out at the SG&A line. So, A, is that true? If so, it sort of implies underlying base business gross margins are down pretty substantially. Are you still sort of on track? I guess, kind of where I'm getting to is are you still sort of on track to, on an underlying basis, getting the margin expansion you expected at both gross and EBIT? And sorry, long winded, multi-faceted question.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, lots of commas in there, Jason. But...
Jason English - Goldman Sachs & Co. LLC:
Yeah, I know. Lots of pauses, commas.
Richard A. Dierker - Church & Dwight Co., Inc.:
You know, I did go through the gross margin bridge in my prepared comments. I'll rehash it really quick for you, and then talk about the go forward. But we said net of higher volumes and leverage on that, plus promotional levels, was a drag of 100 basis points in the quarter; 100 basis points to the good was the impact of acquisitions and divestitures, and productivity programs helped by 30 basis points. Currency was a drag of 10 basis points and commodities were a hurt of 30 basis points. Now, on a go-forward basis, yeah, we are confident that gross margin is expanding. I think for the full year, the number's probably going to fall a little bit closer to the 20% than the 40% that our original outlook was. That's predominantly because of some of the resin costs, right. We do have a great hedging program, but some of that does impact us. We've had some mix headwinds from Personal Care versus Household. But the good news is that in Q4, as you look at our trends of negative price mix over the past couple quarters, we talked about it last call, domestic business in Q2 was down 600 basis points in price mix; this quarter is down 490 basis points. We expect it to be closer to flat, maybe slightly negative, in the fourth quarter. Why? Because a lot of our lower couponing – we have lower couponing around our new products, like the new litter and unit dose are doing well, so the trial generating activities ramp down and some of our promotional levels are being lapped. So, we had negative price in the laundry category a year ago in Q4. And then, we have improved Personal Care performance, as well, expectations in Q4. So, I would say the short answer is we expect the base business gross margin to continue to have momentum. We don't have any expectations for the base gross margin to be going backwards in any way. We continue to think that we have expansion there for next year, for sure.
Jason English - Goldman Sachs & Co. LLC:
And do you still expect 30 bps of EBIT margin expansion for the year?
Richard A. Dierker - Church & Dwight Co., Inc.:
It's kind of fuzzy, because we have three or four metrics that we talk about and go through, with and without Waterpik. I would tell you, including Waterpik, we do not because there is transition and implementation integration costs, but we're slightly positive ex Waterpik.
Jason English - Goldman Sachs & Co. LLC:
Thanks a lot, guys. I'll pass it on.
Operator:
Thank you. Our next question comes from Jason Gere of KeyBanc. Your line is open.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Thanks guys. And I know you've kind of talked a little bit about what next year could look like. I know there's an EPS number out there when you did the Waterpik acquisition. I guess I really wanted to focus more on the organic sales. And I mean, good to hear that the promotional environment is coming down a little bit and Personal Care doing a little bit better, but can you – your commentary about category trends, 1%-ish fourth quarter. How are you starting to think about next year? Do you think that we could see outsized growth, again, from international? Do you think Consumer Domestic is – I guess, we're going to have a little bit more of the same promotional changes out there? I was just wondering if you could maybe tease a little bit in terms of how we should be thinking about next year's organic sales growth.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Well, as you know, Jason, we only give our outlook every February. So, we have no intention of giving a 2018 outlook today. What I can remind everybody of is that we have an evergreen target of 3% organic growth, annually, and that target is based on Domestic growth of 2%, International of 6%, and Specialty Products of 5%. And the Specialty Products of 5% is driven by the fact that, over the last couple years, we bought a couple of businesses, one was VI-COR, the other Agro BioSciences that got us into things other than dairy, so we're expecting a lot of growth from that business going forward.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Maybe if I could just extend it just into, maybe, the Personal Care, since I broached the topic. If you could talk about maybe some of the businesses where, I think, there's some new innovation coming out; just wondering how that's starting to play into consumption trends. If you think about oral or the condom category, obviously, BATISTE is doing well and I know you're saying Personal Care is sounding a little bit better in October, but maybe can you flesh that out a little bit more, which categories where the innovation is resonating, where maybe you're kind of matching promotions on maybe gummies; I'm not sure. Can you talk a little bit about the trends that you're seeing, there, that gives you the confidence that Personal Care will be better in the fourth quarter and, hopefully, into next year?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Well, we're already seeing those trends in the fourth quarter. We're seeing that both vitamin consumption and condom consumption has improved from quarter-to-quarter. Now, we can – it's a little early with respect to answering your fourth quarter question when XOXO could be part of that story for condoms. And obviously, we had some new innovation on the vitamin side of the business. BATISTE, of course, is in dry shampoo, has been a rocket ship for us. You might have probably heard on my comments that that category grew 33% year-over-year in the third quarter and, at the same time, we grew share tremendously and we are at 33% share. That's a category that's $140 million. And if it grows as fast as the UK and where the UK levels off, it will be a $300 million category. So it gives you a little bit of color on three categories in Personal Care.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Thanks, guys.
Operator:
Thank you. Our next question comes from Rupesh Parikh from Oppenheimer. Your line is open.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Good morning, and thanks for taking my question. So I also wanted to ask about the FY 2018 outlook. And I know you're not looking to provide much detail for next year, but is that $209 million figure still the current thinking for next year or do we have to wait until next year to get an update on that number?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. You have to wait till next year to get an update. There is a – we tried to give some visibility when we had the Waterpik acquisition on how we were thinking about it. There's also lots of puts and takes that we'll talk about in February, and we're going to wait until then to do it, right. Resin keeps coming up, right. And lots of forecasts out there are calling a return to pre-hedge pricing, but you see a lot of our peers taking big call downs in their external outlook. We don't think that's going to happen, for example, but we're not going to go through that level of detail right now in November. We're going to wait until February to give you the full soup-to-nuts forecast that we typically do.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Okay. Great. And then, just going back to the category growth rates, clearly, everyone's speculating on what's driving the slowdown out there. Do you guys have any additional perspectives on the slowdown that you saw in Q3? And then, if there's also – I was just curious if there's any way to quantify the type of uptick you're seeing in October from a category growth rate perspective? Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I think the way to think about categories is you got to look at the volumes. So, the volumes are healthy in a lot of categories, so the real story is, when it comes to dollars, it's simply price; and, that's going to vary from category to category. And typically, it's much greater in household categories than it is in personal care, but as long as volumes stay healthy, I think that's a good barometer. So, I don't think that the price is something that is going to last permanently, but certainly it's something we're all dealing with now.
Richard A. Dierker - Church & Dwight Co., Inc.:
And to answer your other question, Rupesh, in Q3 Matt had said categories – our categories were around 1.1% growth in October, it was closer to 2%, as an example. Why? Because some of the promotional levels weren't as deep and they were lapping some higher promotional levels in Q4 year-ago.
Rupesh Parikh - Oppenheimer & Co., Inc.:
Okay. Great. Thank you.
Operator:
Thank you. Our next question comes from Jonathan Feeney of Consumer Research (sic) [Consumer Edge Research]. Your line is open.
Jonathan Feeney - Consumer Edge Research LLC:
Good morning. Thanks very much. Just a couple of questions. First, I'd love you to comment on your club and e-commerce performance, given that Consumer Domestic tracked just a little bit better than our scan data would have indicated, and maybe what categories are driving that. And a second question, related, on e-commerce, you had mentioned Waterpik's 20% online is a huge number. I think there's some obvious differences in that business that maybe make it more e-com friendly, but they – are there some learnings about Waterpik and some overlap where you can sell – you can learn from that and really advance e-com adoption at some of your other real high-value businesses that might overlap directly? Thanks very much.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Sure. This is Rick. I'll take the first one and Matt will talk about the Waterpik e-commerce. Your questions really shift into consumption. So, consumption was around 2.3% for the quarter. We have a 200 basis point drag from couponing, right. That doesn't get measured in Nielsen-type data and – similar to last quarter. And then, we have 200 basis points of positive from untracked channels, like online and club. We said in the release that our online business was up 70%, for example. That's really VMS, litter and TROJAN are the three – the big ones on online business. So, that's how we get to our shipment number or organic number of around 2.2% for Domestic.
Jonathan Feeney - Consumer Edge Research LLC:
Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. As far as your question on Waterpik, as I said before, it's a really impressive group of people that run that business. And when it comes to working online, it's early days, but what we've seen with respect to their development of web pages, the development of content for online, their social listening skills, the fact that they're already focused on Amazon, have sales on Amazon in Europe, they've been in it for – and more sophisticated than we've been for a number of years. So, we do think we can learn a lot from these guys. As far as is there any one specific category that would benefit, I mean, certainly it would be Personal Care more than Household because Personal Care lends itself more to online sales than Household. But it's a good question and we're very happy that these guys are now part of the family.
Jonathan Feeney - Consumer Edge Research LLC:
Thanks very much.
Operator:
Thank you. Our next question comes from Caroline Levy of Macquarie. Your line is open.
Caroline Levy - Macquarie Capital (USA), Inc.:
Thank you. Good morning. Just a few things...
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Caroline.
Caroline Levy - Macquarie Capital (USA), Inc.:
...on the acquisition – Good morning. Thanks. On the acquisition contribution outlook, it just seems that the contribution was bigger than we had expected in the past quarter. So, if you could just give us a sense from a sales standpoint whether you see that Waterpik is coming in ahead of plan? And then, staying with Waterpik, what percent of the sales come from sort of electronic – the gadget part and what percent from the replacement part that's more the annuity business, and just what's the cycle there? Just a little deeper understanding would be really helpful.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Sure, Caroline. On the second one, in terms of the mix between units versus replacement, it's predominantly units, okay. It's a very small percentage that's replacements. That's not really as applicable at this time, right. Maybe that'll change one day in the future, but right now, it's largely just the replacement units and it's like a three-year replacement cycle, in general. So that's why innovation is so important, but that's also why category penetration is really the driver behind that business. And then, your first question was on Waterpik and just the contribution. We're not going to give details of the businesses; we just don't. That's not our past practice. We haven't done that with any acquisition, whether it was Avid, Orajel, or OxiClean. I'm trying to be as clear as we can, but for EPS it's a neutral impact for the year and that's what we're going to stick with.
Caroline Levy - Macquarie Capital (USA), Inc.:
Got it. Thanks. And then, just within the – you touched a little bit on the pricing environment and couponing, but are there any metrics you can put around what's going on in the vitamin business and just help us understand what the – how long this price war might continue?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Well, look, when it comes to vitamins, the category is healthy. There are a lot more competitors out there right now than when we first bought the business, so there's lots of options for consumers. The space has expanded, as far as when you go on shelf, and the space has expended largely for the existing pill brands that are now creating gummy products and expanding gummy products, like Nature Made, Nature's Bounty, Centrum. And there's a fair amount of brand loyalty when somebody switches from pills to capsules, and BOGOs are exacerbating that transition. So, we haven't been engaging in the BOGOs, which as I said, is affecting our ability to grow. We do have a new ad campaign right now to try to break through the noise in the gummy category and we do expect to be up in the fourth quarter. But yeah, it's concerning and something that we continue to watch, Caroline.
Caroline Levy - Macquarie Capital (USA), Inc.:
Thanks. Just lastly on that, is Amazon a major player there? Because one of our fears – and I think investors across the board are just wondering which categories is Amazon going to become a big private label player? And are you seeing them in any of your categories at this point?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. I mean, in gummy vitamins, we're the number one gummy on Amazon. In fact, our shares are super high in Amazon in comparison to what they are in bricks and mortar, so no worries there right now.
Caroline Levy - Macquarie Capital (USA), Inc.:
Great. Thank you very much.
Operator:
Thank you. Our next question comes from Bonnie Herzog of Wells Fargo. Your line is open.
Sam Reid - Wells Fargo Securities LLC:
Thanks, guys. This is actually Sam Reid filling in for Bonnie. I actually had a bigger picture question. There's been a lot of talk about private label in many categories across the U.S., but a lot less talk in detergents, which I guess is a clear positive for you guys. Why do you think the detergent category is somewhat immune from private label penetration, at least here in the U.S.? And then, separately, we know that private label detergent shares in places like Europe are significantly higher, at least in the tracked channels. Do you ever see this as a potential risk longer term to the U.S. market?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. The reason for that is private label today in laundry, and has been for a long, long time, is generally mid-tier. It's not a deep value. And if you look at the long-term trends, mid-tier has been the share donor to premium and to value detergent for a long, long time. And the reason you don't have a value in private label is because you already have deep value laundry detergent products on shelf, and so it's very difficult to make any money in deep value and come in as the opening price point below an extreme value laundry detergent. So, yeah, private label laundry detergent really is miniscule in the U.S. for that reason.
Sam Reid - Wells Fargo Securities LLC:
Got you. No, that's really helpful. And then, I just had – I hate to belabor it, but another follow-up question on Waterpik; not about category growth here, though, but more on the showerhead business. What sorts of channel opportunities are you seeing here, specifically, now that you've owned this business for a little while? Just looking for some color there.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I wouldn't say it's a distribution game. It's really more innovation. So, the folks at Waterpik are experts in water jet technology. And just as they have the number one share and really own the water flosser category, they also have the number one share in replacement showerheads. So, there's – regulations typically affect the replacement showerhead business. In other words, the number of gallons per minute, today, generally around 2.0; that's going to go lower in the future. Question is, do you have the technology to deliver the same consumer experience that you did when you had a higher water flow? So, it's – to go back to your question, it's not a distribution game. It's really an innovation game.
Richard A. Dierker - Church & Dwight Co., Inc.:
I agree with Matt. It's not a distribution game. We are having some early success getting the Waterpik sales team in front of some other customers that we have a larger presence at. So, we're happy about that as part of integration as well.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I'll give you an example of innovation. So, one of the new products is a Pet Wand. So, you know that more people have pets than children today, and that continues to grow. So, it's getting behind that particular trend. So, its translating their technology in the shower into a wand for washing your pets.
Sam Reid - Wells Fargo Securities LLC:
Got you, guys. That sounds awesome. Thanks so much.
Operator:
Thank you. Our next question comes from Mark Astrachan of Stifel. Your line is open.
Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.:
Thanks, and morning, everybody. Wanted to understand the rationale for the new share repurchase authorization. Anything you're trying to say regarding appetite for M&A just sort of broadly? And I guess, related to that, if larger assets and, like, large assets, sort of equal size assets became available, would you consider something sort of outside the box, like an RMT, to potentially merge with those?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I'll take the buyback one and I'll let Matt comment on the RMT-type stuff. This is very in line with our history, right. We've got a $500 million repurchase authorization. We've done that pretty much every other year. It's just in line with our – really capital allocation model; doesn't mean we're going to go spend $500 million next year on share buyback. It just gives us the flexibility and authorization. So, yeah, historical levels that you would expect is what we probably would do in the future, in concert with paying down debt; and, number one priority, also, is going after the right acquisitions.
Matthew T. Farrell - Church & Dwight Co., Inc.:
And to answer your second question, in my time with the company, we have looked at bigger transactions than the Waterpik transaction, which is our most recent one. And as far as other structures go, yeah, we're no strangers to visitors from the major banks coming in, proposing combinations with various companies in the past through other structures, which we'd always be open to to the extent that it is going to create shareholder value. But that's about all I could say.
Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.:
Great. And just lastly, wanted to go back to the commentary on the promo levels and the view that price volume would sort of normalize in a more traditional way going forward. I guess, how do you think about sort of the puts and takes to that? How quickly can you change the programs that you have in place, should some competitors decide to become more promotional, particularly as category volumes seem to be softening despite, obviously, what you said about the month of October?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. As far as how you react to a competitor move to take price down, typically it's IRCs, immediately redeemable coupons, those are things you can act on pretty quickly. As far as trade deals with the retailers, usually that's going to be six months out.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And we're not saying that we expect to see dramatic improvement in the level of promotion. We're saying that we're starting to lap some of the negative promotion from year ago, some of the couponing spends going down around new products because the trial period has passed, and our mix from Household and Personal Care is improving. So, while October's a good early read, it's also not our expectation that promotional levels go down significantly.
Mark Stiefel Astrachan - Stifel, Nicolaus & Co., Inc.:
Got it. Thank you.
Operator:
Thank you. And this concludes the Q&A portion for today's conference. I'd like to turn the call back over to Mr. Matt Farrell for closing remarks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Well, thanks for joining us today and we'll see everybody in February with the 2018 outlook.
Operator:
Ladies and gentlemen, thank you for your participation in today's conference. You may disconnect. Have a wonderful day.
Executives:
Matthew T. Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Dara W. Mohsenian - Morgan Stanley & Co. LLC Kevin Grundy - Jefferies LLC Stephen R. Powers - UBS Securities LLC Lauren Rae Lieberman - Barclays Capital, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Joseph Nicholas Altobello - Raymond James & Associates, Inc. Jason English - Goldman Sachs & Co. Andrea F. Teixeira - JPMorgan Securities LLC Olivia Tong - Bank of America Merrill Lynch Bonnie L. Herzog - Wells Fargo Securities LLC
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight conference call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, Church & Dwight's financial objectives and forecasts. As you know, risk and uncertainties involved in Church & Dwight's business may affect the matters referred to and forward-looking statements. As a result, the company's performance may materially differ from those expressed and/or indicated by such forward-looking statements. Church & Dwight will be discussing their results as reported on a GAAP basis and also on a non-GAAP basis. The company believes the non-GAAP financial measures provide investors with useful supplemental information about the financial performance of its business, enable comparisons of financial results between periods where certain items may vary independent of business performance and allow for greater transparency with respect to key metrics used by management in operating their business. These non-GAAP financial measures are presented solely for informational and comparative purposes and should not be regarded as a replacement for corresponding GAAP measures. See the Appendix in this morning's press release for a reconciliation. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Good morning, everyone. Thanks for joining us today. I'll provide some color on the quarter, and then turn the call over to Rick Dierker, our CFO. And when Rick is finished, we'll have a Q&A session. We're happy with our organic sales growth of 1.8%. This was in line with our Q2 outlook of approximately 1% to 2%. The 1.8% organic growth was driven by continued strong performance from international consumer business and a return to growth in our Specialty Products business. We have delivered strong first half results and are on track to achieve 3% full-year organic sales growth and 8.5% earnings growth. In the domestic business, market share gains and 6% volume growth reflect the investments made in the quarter. We expected the domestics business to grow less than 1% in Q2, as we increased our trade and promotional spend. Our targeted investment spending translated into share growth as 6 out of 10 power brands exceeded or met category growth. Most important, we succeeded in promoting trial for our new product introductions, which makes us positive about our second half organic sales growth. Our international consumer business exceeded our expectations with 7.4% organic growth. The increase was driven primarily by the export business and strong quarters from Mexico and Australia. We continued to invest in our international consumer business to sustain our strong sales growth. Last year, you may remember we opened new offices in Singapore and Panama to support our export business, and then a few weeks ago, we established a new subsidiary in Germany to expand our European business. Our Specialty Products business had a strong quarter with 9.4% organic growth. The dairy economy is healthy with class III milk prices around $16.50 compared to an average last year of around $15. We're starting to get more traction outside of dairy in poultry and cattle, and in fact a few weeks ago, I visited our new employees at Agro BioSciences in Wisconsin which is the custom probiotics business that we recently acquired and I walked away more excited than ever about the future growth of that business. Turning now to some of our categories and new product launches, the laundry category grew 1.5% in Q2. Our laundry business grew over 9% in consumption. This past quarter we leveled the playing field and increased our trade promotions and couponing to be in line with our competitors. A chunk of the incremental investment was to promote trial of our new product introductions which are the Triple Chamber unit dose and the restage of OXI laundry detergent. We had high promotional effectiveness and we are the only major manufacturer to grow share in the quarter. And once again, ARM & HAMMER liquid detergent grew share for the 30th consecutive quarter. We restaged our OXICLEAN laundry detergent and gained share in Q2 with improved efficacy, claims and packaging. So we've given OXICLEAN laundry detergent a boost with a great new formula that we wanted consumers to try, so generating trial was our objective. And finally unit dose, behind our strong Triple Chamber innovation, our unit dose consumption has grown two times the category rate for the fifth consecutive quarter. Our total unit dose share now including OXICLEAN is at 4.2%. In litter, the clumping litter category grew 3.4% and ARM & HAMMER consumption grew 6%. So we gained share. Our new litter innovation SLIDE has already reached a 4% share of the clumping litter segment and we grew share 60 basis points in the quarter. Of the 13 new launches in the litter category over the past six years, SLIDE ranks number one in repeats after six months in the marketplace. So we feel good about the future of that product. The dry shampoo category grew 33% in Q2. The dry shampoo category is now $130 million in the U.S. BATISTE grew 9.6% to a 31% share. BATISTE has the strongest brand loyalty of any dry shampoo in the category, including brands with significant hair care heritage, with nearly 75% of BATISTE users using the brand most often versus the competition. Now turning to gummies. The gummy category grew 13% but our vitamin business was flat for the quarter. VITAFUSION, which is our adult gummy business is contending with significant competitive discounting, so there is lots of BOGOs going on in gummy vitamins, we haven't been engaging in that, so that's been hurting our business. The condom category declined in consumption by 3% in the quarter. TROJAN Condom share in measured channels was down 150 basis points. Although some of that is offset by online consumption, condom consumption all channels has been soft for the last few quarters. Our research suggests that young people are having less sex, some of the factors are demographics, young people living at home longer, and surprisingly the distraction of mobile phone usage. So, innovation is always a catalyst to category growth. Our new XOXO condom, which is geared toward women is going extremely well. We're focusing XOXO and our TROJAN advertising on digital to try to get the young people to spend less time on their phones and more time using TROJAN condoms. On the acquisition front, we recently announced that we signed an agreement to acquire Water Pik located in Fort Collins, Colorado. It's another great business. They're the market leader in Water Jet technology in both oral water flossers and showerheads. Water Pik will be our 11th power brand, and this transaction which is subject to regulatory approval and other customary conditions is expected to close in the third quarter. Next up is Rick to give you some details on Q2 results and the outlook for the rest of the year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt and good morning, everybody. I'll start with EPS. Second quarter adjusted EPS was $0.41 per share compared to $0.43 in 2016, down 4.7% after excluding a $0.12 per share charge related to the previously announced UK pension settlement. The $0.41 was better than our $0.37 outlook, largely due to our better margins in international and SPD business, some help from tax, slightly higher sales and lower SG&A spending. Reported revenues were up 2.3% to $898 million, organic sales were 1.8%, at the high end of our 1% to 2% range. Organic sales growth was driven by our international consumer business, and our SPD division. Now, let's review the segments. The Consumer Domestic business' organic sales were flat as couponing and promotional investments impacted net sales growth. Growth in ARM & HAMMER liquid and unit dose laundry detergents, OXICLEAN laundry detergent and stain fighters, BATISTE dry shampoo, and ARM & HAMMER cat litter was offset by declines in XTRA laundry detergent, FIRST RESPONSE pregnancy test kits and TROJAN condoms. We expect the full-year organic sales to be approximately 2% for the Consumer Domestic business. International organic growth was up an impressive 7.4%, driven largely by FEMFRESH and BATISTE in the export business and ARM & HAMMER liquid laundry detergent, STERIMAR, OXICLEAN stain-fighter in Mexico and BATISTE, VMS and FEMFRESH in Australia. So, just broad based growth across the globe. We now expect the full-year organic sales to be approximately 7% for the international business. For our Specialty Products division, organic sales were up 9.4%, due to higher volumes in the animal productivity business. Milk prices and U.S. dairy farm profitability remain at a higher level than a year ago. We are raising our expectations for the full year for the SPD division from up 2% to 3% to up approximately 6%. Turning now to gross margin. Our adjusted second quarter gross margin was 45.7%, an 80-basis point decrease from a year ago. This was a bit better than we'd originally expected, largely due to continued productivity improvements and better margin on the international and SPD side. The Q2 gross margin decline breaks out as follows. We had higher promotional levels in Q2, which resulted in a drag of 180 basis points, gross margin improvement of 70 basis points due to acquisitions and divestitures, and productivity net of commodities was worth about 30 basis points of improvement. Moving now to marketing. Marketing as a percent of revenue hit a recent high of 14.6%. Remember, at the beginning of the year, we said that we were beefing up Q2 marketing. Historically, big quarters were Q2 and Q4, this year Q2 and Q3 to better support innovation. SG&A as a percent of net sales was 17.4%, a 460-basis point increase primarily due to the UK pension settlement. On an adjusted basis, SG&A was up 13% – was 13% of sales up 20 basis points, primarily due to increased amortization from acquisitions. Now to operating profit. The adjusted operating margin for the quarter was 18.1%, which was 190 basis points lower than the prior year, largely due to the marketing shift and higher promotional spending. Other expense was $6.4 million, primarily driven by $9.5 million of interest. Next is income taxes. Our effective rate for the quarter was 33.1% on an adjusted basis. Turning to cash, we generated approximately $250 million of net cash for the first half, a $47 million decrease from the prior year, largely due to working capital, which was a function of a $30 million increase in deferred incentive comp plus higher inventories. This was partially offset by higher cash earnings. So, in conclusion, the second quarter highlights include strong share growth driven by our investments in our domestic business, continued strong growth in international and a return to growth in our Specialty Products segment. Turning to the third quarter outlook, we expect Q3 organic sales growth of 3.5% which reflects the consumer domestic business growing at approximately 3%. Just a remainder 2016 growth was heavily weighted towards the first half of the year, therefore the second half of 2017 will benefit from easier comps. On a two-year stack basis, the first and second half are consistent at around 5%. Gross margin is expected to contract in Q3 with increased levels of promotion and coupon investments. We expect marketing as a percentage of revenue to be significantly higher year-over-year, with the shift from Q4 to Q3 to continue our innovation support. We expect third quarter earnings per share of approximately $0.46, compared to $0.47 a year ago, or a 2% decrease year-over-year, which includes $0.02 of dilution from the Water Pik acquisition. The primary drivers of the decrease are higher marketing in support of our new product launches and higher consumer promotional spending. As we end the year, we expect strong earnings growth in Q4, as heavy coupons around new product trial peels off, and the marketing goes back to normal levels. And now, turning to the full year, and as I go through these metrics please keep in mind that we are excluding any impact from Water Pik. We're maintaining our expectations for organic sales growth of 3%, we maintain our gross margin improvement guidance of 40 bps improvement year-over-year. Our full-year marketing expectations is approximately 12% of sales consistent with prior years. Operating margin expansion of 30 basis points improvement, when adjusted for the pension and Brazilian charges. Other expense is expected to be around $31 million, primarily driven by interest expense, which does not include any interest expense from the Water Pik acquisition. And the tax rate is expected to be around 33%. On a reported basis, we continue to expect EPS to be $1.79, which includes the $0.01 negative impact from the Brazil charge and a $0.12 negative impact from the pension settlement and no impact from the Water Pik acquisition. Excluding those items, we expect to achieve 8.5% adjusted EPS growth or $1.92 per share. And as mentioned previously for the full-year, we expect no net impact from the Water Pik acquisition. To wrap up, we expect approximately $605 million of free cash flow, net of approximately $45 million of CapEx for the full year. This represents an excess of 120% free cash flow conversion. We also have some good news on the pension settlement front. We were able to beat our original expectations of settlement costs and we have no further pension risk or volatility to worry about as a company. So now Matt and I will open it up for questions.
Operator:
And our first question comes from Dara Mohsenian from Morgan Stanley. Your line is open.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Hey, guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Dara.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
So, two questions. First, I was just hoping we could discuss the promotional levels in the quarter a bit more. The domestic consumer business obviously price mix is down significantly by 6%. It seems like it's kind of a unprecedented level of promotional spending. So I just wanted to understand better the decision making behind that large a magnitude of higher spend or lower price and how much of that continues or lingers going forward? And has something changed here longer-term in terms of the competitive spending levels that's necessary or sort of the cost of doing business in the industry? Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. It's a good question. I wouldn't look at that as a sea change at all Dara. I think, if you looked at historical numbers, you would see for us that we were actually on more on the sidelines when it came to the amount that we promoted on products, particularly in laundry. So, but we had two new innovations this past quarter, the Triple Chamber and also the OXICLEAN restage. So, we wanted to get behind those in a significant way, which is what we did in order to promote trial. And in my remarks, I said we had very high promotional effectiveness and what that means is that you're able to steal share from other brands to your brand as a result of your promotion. So, that's a good measure of whether or not they're effective, but you can't keep that up forever. You do that to promote trial, and the expectation is that you're going to get repurchase in the second half. So, it's – I wouldn't view it as a sea change.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And the only thing I'd add to that Dara is, of the 600-basis point drag on a price mix perspective, about a third of that was to drive new products and trial. So, again it's not going to repeat forever.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Okay. And it seems like you're pretty happy from a market share standpoint, yet sort of the overall level of growth and top-line growth in the consumer domestic business is pretty muted versus history for you guys. So, it implies that category environment is much more difficult in terms of growth we're seeing in the U.S. industry. Just was hoping for your perspective on that, is that just the competitive environment, or do you think there are broader issues with fragmenting consumer demand and perhaps the younger generation having different priorities as you touched on earlier in the condom business. So, just any perspective on what's been driving this slowdown in U.S. category growth and if you think it's more temporary or longer term in nature would be helpful?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I'll let Matt talk about a macro perspective but for us it's also some of the comps Dara. In the first half of 2016 we as a company grew 4%. And so, in the first half of this year, it's around 2%. So it's the inverse of that in the second half, we grew at about around 2% in 2016, and 4% is our expectation in 2017. So a couple of our big categories like vitamin and laundry, that's what the comps are for the prior year.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. From a macro standpoint, you may remember at the beginning of the year, we said that our expectation was that categories would grow 1.5% to 2%. So what we do is we take a look at all of our categories weighted, and so our categories weighted, it would be around 1.5% growth in the second quarter. So it's on the lower end of that, Dara, I'd say that there are certain personal care categories in particular that are somewhat depressed. So if you look at categories like the depilatories, oral analgesics, condoms, kits, battery-operated toothbrushes, all of those categories, those categories were down in Q2, year-over-year. So and again there's discounting across all categories. So that's one of the contributing factors to that.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Okay. And is that something you think lingers more longer term as you look out to 2018 more temporary, just general thoughts on that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No, I think these things can be lumpy. I'd say that the condom thing has been more lingering, as my remarks were in the last few quarters, it seems like people are having less sex. And there's less condom usage, we've done some work around that, that could be with us going forward. But I wouldn't be alarmed about the other personal care categories just yet.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Okay. Thank you very much.
Operator:
Thank you. And our next question comes from Kevin Grundy from Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Thanks. Good morning guys.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Kevin.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Kevin.
Kevin Grundy - Jefferies LLC:
So question on the guidance. Just wanted to make sure I was clear in terms of how the year is progressing here. So it seems like international momentum continues. That's now expected to be a little bit better. Specialty looks like it's going to be considerably better and consumer domestic a bit worse. And then to bring this back to the EPS guidance, it looks like on an FX neutral basis that comes down by about a point. So Matt, is that just around – is it higher investment levels than you anticipated? I think, category growth maybe slowed half a point, maybe a function of mix with personal care probably not coming in quite where you expected year-to-date and that being a higher margin than the household side. So just – can you maybe quantify a bit that point that came down on the FX neutral guide?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I'll take that, Kevin. It's a couple of things, really. You're right. Domestic, we brought down slightly. Personal care in the front half was negative in the quarter especially, but we believe that's going to turnaround because of the comps and other category growth in the back half. So we feel good about that. To the degree that we get any benefits from FX, remember we're typically spending that back. So to be blunt, our marketing line will probably go up slightly versus our previous expectations. We're not changing anything. So we just reinvest that if we need to. So I guess, that's a short answer.
Kevin Grundy - Jefferies LLC:
Okay. That's kind of what I had figured. Just one follow-up from me and then I'll pass it on. Just getting back to the promotional intensity in laundry, and it seems like Procter ramped its level of trade spend pretty significantly through mid July. Matt, would you care to comment on what you saw in the back half of July? Did you see that level continue? You guys obviously ramped pretty considerably. What's sort of the expectation with respect to laundry here for the balance of the year and do you have enough in the guidance to sort of combat any level, should it remain this elevated? Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Kevin, I'll take the first part maybe. P&G and everybody always continues to, it's a promotional category, laundry is always a promotional category. But in the long term, if you take a step back, what's happening at the end of the day, the premium tier usually wins with innovation and the value tier wins because of value and the mid-tier shrinks. I would say that's no different than what's been happening for the last 52 weeks, 26 weeks and 13 weeks. And so, if they promote a little bit more, that's usually the higher end.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. So, to answer your question, Kevin. As far as July goes yeah. I mean if you talk to Lou and our sales guys, you'll see that things have heated up with some of the other brands, but we always expect the worst. So, I would say that that's in our guidance, we always expect it's going to be tougher in the second half, especially after we took things up in the Q2.
Kevin Grundy - Jefferies LLC:
Okay. Very good. Thank you, guys. Good luck.
Operator:
Thank you. And our next question comes from Stephen Powers with UBS. Your line is open.
Stephen R. Powers - UBS Securities LLC:
Hey, thanks. Just to, I guess press on that a little bit. The laundry couponing obviously you just said it was targeted at new products. But we also saw significant activity around the core ARM & HAMMER brand. In the whole category it looks like volumes accelerated led by your brands. And I guess out of that a few questions. So just – I just want a little bit more color on why be so aggressive, so broadly aggressive at a time when everyone's kind of on pins and needles with respect to this category in particular with the Henkel change and what P&G is doing and it just – it feels like the risk of provoking a continued cycle of retaliation is especially high, so just some color there? And then your confidence that the trial you've generated will translate to repeat once the couponing subsides? And lastly, just your sense of the pantry inventory you may have created, just because again it feels like the volumes sold this past quarter likely outpaced consumption by a fair degree?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, okay. So, I've got three questions here. I'll take the first one. Really, it's all relative to your perspective, Steve. I mean for us, we aren't outspending the competition, and I'll give you a couple of facts. For the quarter, our amount sold on deal for laundry detergent was 36%. On average the category was 35%. For couponing, this is more of a limited measurement, but our data says we're around 30% and the category is around 27%, 28%. So, maybe we're a basis point two or higher. For a long time, we've kind of held back, but I think we are not making the situation worse, we're just getting up to par with our competition.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. So, and the other question Steve. So, we have unit dose and we have OXICLEAN restage. So, I mentioned, our promotional effectiveness is an important measure as to whether or not your efforts are working. So, we expect that we're going to – it's a little early to tell now, but we do expect that we're going to get some repeat purchases in the second half for OXICLEAN laundry detergent. And remember on unit dose, which is the Triple Chamber, we are the only value detergent, only value unit dose that's out there. So, we have an advantage, so to the extent that we get people to trial the unit dose our research tells us that people, it will stick. And if you noticed that our unit dose share grew 40 basis points in the quarter and we've been growing twice as fast as the category, the unit dose category for the past five quarters. So, we've juiced that a little bit. And so we want to accelerate the stealing consumers and bringing them over to our ARM & HAMMER unit dose, particularly the Triple Chamber.
Stephen R. Powers - UBS Securities LLC:
Okay. Fair enough, fair enough. And I if I could just squeeze in one question unrelated just on the new subsidiary in Germany, just some color there. It's obviously a large market, but it's also historically been pretty tough at least a tough one in which to make some money. So, just your approach to targeting Germany?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Well. Look the – we have a subsidiary in the UK and one in France. So we have – and then and that's it in Europe. And all the other countries we served through distributors historically. Germany was unique in our minds because it is the largest economy in Europe and strongest economy in Europe in a well. And so we felt that's a place that we should be. So, that was the logic behind it. And obviously, we do have sales into Germany today through distributors, so, we have a base of sales in Germany. So, we are not going in with a donut. But we do think that that our brands are going to resonate there, and we're going to be able to generate some sales growth there.
Stephen R. Powers - UBS Securities LLC:
Okay. Thank you very much.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. And our next question comes from Lauren Lieberman from Barclays. Your line is open.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Thanks. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey Lauren.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Hey. First of all, could you talk a little bit – you mentioned specific of the e-commerce growth in the release, but talk a little bit about e-commerce what you're kind of doing proactively strategically to do that. Primary retailers where you're sourcing that growth, and then also same kind of conversation around club and the performance there?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. We're working with all of our retailers on their dot com sales. So we have – we took somebody, one of our more senior people in the company and dedicated her to working with all of our retailers to drive their online sales. And obviously, we have a structure behind her as well. Amazon is the big dog, I'm sure that's true for virtually every CPG company. So we continue to grow with them, but Wal-Mart you probably know this more recently started in-store pickup or experimenting with in-store pickup, online ordering and in-store pickup on the East Coast. So it's kind of a wait and see to see how that's going. They're naturally integrating Wal-Mart and Jet.com right now. So we'll be working closely with them, but all the retailers have an interest in getting our products online on their dot coms. So we've been working with them to set up the pages.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. And then, I know, Rick you shared that, you said about a third of that 6% price promotion drag on consumer domestic was related to trial and couponing if I heard you correctly. But that's still – I mean 400 basis points is still a big number, right. And it does sound like, I mean last quarter, you were very clear around the promotional environment, you gave a little tweak to the outlook for Q2 and in general to account for that. But it does feel like something picked up intra-quarter on that front. So can you just talk – just address that. I mean, was it reactionary? Was it pressure from you? We know that there is incredible price pressure among – competition between and among retailers. But it does feel like it's worse. If you can talk a little – address that and why that – anything I've said is incorrect?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. It's probably two things, one is just mix. As Matt said, some of the personal care items are down. So it just looks like the negative drag on price mix because some of our household businesses have higher trade rates. So I think that's part of it. I think and the other part, it's probably some of these trial activities are very enticing for the consumer. And so, when that happens, the volume goes up, but also price – the negative price mix goes up right along with it. So, that's kind of what happened I think in both cases.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Thanks.
Operator:
Thank you. And our next question comes from Bill Chappell of SunTrust. Your line is open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Hey, just switching to cat litter, I mean certainly fine performance of – good performance in the first half. I guess one is, is cat litter a growth category, I mean I don't currently own a cat, but I know plenty of people do, but I mean the whole category is growing 3.5% its outperforming most CPG categories out there. So, I mean is that something that's sustainable, is everybody kind of playing well in the – I'm not going to go there, playing well in the sandbox. Or do you think you should see more competitive pressure there as we look to the back half?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. In fact, if you go back, Bill and look at the last few years of 2014, 2015, and 2016, the clumping cat litter category actually grew faster than 3.4%. So, that has been a perennial grower for a number of years. So, we don't expect that to change. Pets are the new, they're like children. People are happy to invest in them and innovation and price has driven a lot of that growth over time.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
But you're not seeing Nestle or Clorox get, trying to win, I mean last year it was much more competitive. It seems like it's eased per se this year?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. No. In fact, the amount sold on deal was 21%, it was 22% in the first quarter. So, it's pretty level.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then on the vitamins side, this is the first time I've really – I think, really heard you say that there has been more discounting more BOGOs. I mean it's been more of the category has had its ups and downs, but now it sounds like everybody is jumping into the gummy side. Is that something that you just kind of step back and let it play out, or I mean is there anything you can do to really push your brands and kind of differentiate yourself? I mean how should I look at that especially as we move into not only the back half of the year, but into 2018?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. So we've been on the side lines with respect to the buy one, get ones. So what, our focus is on the brand equity. So it is a sea of brands, there are 30 gummy vitamin brands with all the gummy vitamin brands. So the game really long-term is they're not all sustainable. And so over time what will happen is the retailers will pull those back. So the long game is to win with the brand equities that connect with consumers. So you'll be seeing us being very focused on differentiating our brand versus the other brands. And of course I won't tell you how we're going to do that.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And just a quick – I thought you were rolling out a lot of new, a lot more SKUs there. Did that have the impact on growth that you were expecting or is it, the overall category slow down is offsetting that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No, no, no. The gummy category is growing. So we're going sideways because we haven't been engaging in the BOGOs and competitors have been doing the BOGOs and we have not. I mean it's as simple as that.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay.
Matthew T. Farrell - Church & Dwight Co., Inc.:
The new products are doing well. So we have Simply Good, this is one of our new products we've got an energy gummy vitamin, but that's not enough to offset the BOGOs. So we've lost some sales to other brands.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Got it.
Matthew T. Farrell - Church & Dwight Co., Inc.:
But it's not something you want – you don't want to follow that one down the hole. You got to take the long view on it.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
I understand. Thanks so much.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. And our next question comes from Joe Altobello with Raymond James. Your line is open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Hey, guys. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
So, first question just want to go back to your outlook for category growth for this year, I guess early in the year was plus 2%, and first half you mentioned it's been plus 1.5%. That 50 basis points delta, that's all price or is there any volume slow down that you're seeing in some of those categories in the U.S.?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Well, look, I'd say it's both, I wouldn't say it's all one or the other. I mentioned there were five categories that were in personal care that are down between 2% and 5% in the second quarter. And I don't have any stats for you for the full year, but that is one of the drags that we're dealing with there.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. So, it's a little bit of both. In terms of the gross margin outlook, you're sticking with plus 40 bps this year, that's what you've done in the first half, but it looks like second quarter obviously well below that. How much confidence do you have that the improving mix and things like that will help you in the second half, and how much are you counting on and easing of the promotion environment to help drive that second half?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I think we're very confident in the gross margin outlook, Joe, I mean part of it is like I said before the comps right for example in the first half our vitamin business was up 5% in 2016. And our second half was flat, right. And so we did a lot to win back the consumer in the first half of 2016, and that's what we're comping over this year. So, we expect to have some good tailwinds on the personal care side in the back half, and we also have some good productivity projects in the pipeline. So, we feel really good about our Q4 number and our full year number for gross margin.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And just one last one, the timing of the closure of Water Pik, any guess as to late in the quarter?
Matthew T. Farrell - Church & Dwight Co., Inc.:
It'll probably be sometime in this month.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay, great. Thank you, guys.
Operator:
Thank you. And our next question comes from Jason English from Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Hey. Good morning, folks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Jason.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Jason.
Jason English - Goldman Sachs & Co.:
Thank you for sliding me in. I suppose I want to take up on the gross margin line of questioning. Certainly, some of the algorithm for ongoing evergreen gross margin expansion for you guys has been predicated on healthy business mix shifts. What I'm hearing you describe today is a more challenging environment for the personal care sleeve of your portfolio, condoms lower, pregnancy test kits lower, vitamin category fragmented becoming more competitive, and obviously it's kind of played out in results with personal care lagging. Meanwhile, the household side really, really aggressive. How do we think about the enablers of margin on a go-forward and also while we're at it maybe you can give us a few of the puts and takes that contribute to margin this quarter?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, sure. I'll start with that one and then go into the, kind of the outlook again, but in my script I said we had a drag of about 180 basis points on promotional spending, with negative price mix, mainly negative price. We had a 30 basis point drag from commodities, plus 60 basis point on productivity and then we had around 80 basis points of help from acquisitions and divestitures to get to the minus 80 basis points for the quarter. And so we're essentially flat to slightly up for the first half. I think as you look at the second half, there's a few things going on. Number one, some of that new product trial, the deep couponing kind of that peels off as you get the repeat purchases without all the promotional activity. So, that's a good thing for gross margin. I think our productivity pipeline continues to improve. Commodities, the drag gets a little less in the second half as we start to lap some of the negativity we had in the back half of 2016. I think, the personal care question you raise is a fair one, but I think more than anything, it's more of a comp analysis. Again, a good example of that is just this, the VMS business was very promotional in the first half of 2016 as well because we were winning back the consumer because we were out of stock in 2015. And so we don't have that level of promotion. Is the category maybe a little bit more promotional, yes. But, year-over-year it still won't comp that. So, hopefully that helps.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Jason, if you want to take the long view. So, in a lot of these personal care categories we are the number one brand. So, you wouldn't be privy to what launches we have prepared for 2018 or 2019. But innovation is always going to be the winner here. And also with respect to margin, the other thing that expands it for us is our Good to Great program which is a continuous improvement and the other kicker is always acquisitions that we take on that have higher than corporate gross margin. So, that's why we felt good about calling next year for 3% organic top line growth and 9% EPS growth.
Jason English - Goldman Sachs & Co.:
That's helpful guys. And one more then I'll pass it on. I want to build off of Lauren's line of questioning, but from a slightly different angle. She probed on e-com, you guys clearly have a lot of great momentum and are investing behind it. There has been a tremendous amount of consternation. It's been primarily anchored on the food side of staples these days about retailer retaliation, trying to sharpen price points, kind of suck some of the oxygen out of the air as discounters move in and as encroachment from Amazon builds. Lots of pressure for price concessions and clear evidence of using private label as a lever. Stepping into the HBC world, where these categories are further afield online and arguably have more potential going forward. It would seem like your categories are equally susceptible to sort of the retailer pressure. So my question is just that, are you seeing it? Are you seeing evidence of retailers trying to push to get those price points sharper to help fend off some of the channel shifts that may be beginning to build moment?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Is your question specifically about our bricks-and-mortar retailers squeezing CPGs more than in the past because of online pressure?
Jason English - Goldman Sachs & Co.:
Yeah. That's a nice distinct summary of it, yes.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Well look, the retailers, this is not a new phenomenon, this has been going on for several years now. So every year the retailers are aggressive with respect to our price concessions and this year is no different. I think whenever you're negotiating with a retailer you certainly want it to be a win-win and that's how we approach it. So if in fact, there are some things they want us to do, there's something they'll do for us in return with respect to shelving, or endcaps, et cetera, so. And we've been able to perform really well under these circumstances and we don't view that as we're going to be any more susceptible than any other company. In fact, we think we may be handling it better than others.
Jason English - Goldman Sachs & Co.:
Got it. Thanks a lot, guys. I'll pass it on.
Operator:
Thank you. And our next question comes from Andrea Teixeira from JPMorgan. Your line is open.
Andrea F. Teixeira - JPMorgan Securities LLC:
Is it fair to assume that your guidance for the balance of the year, you're assuming the $0.02 drag from Water Pik in 3Q, but it would reverse again in the fourth quarter because you had said before that it would be flat or neutral for fiscal year 2017 – I am sorry for fiscal year, yeah so for this fiscal year 2017 just to make sure that I have the right number here? And then related to that, so then if I take the $0.53 of the fourth quarter, you would still take that, those $0.02 accretion, then you'd imply as to meeting (41:54) rebounding year-on-year on EPS. So, I was wondering, if you can help us bridge that. So, as you're talking before and if I understood it correctly. The 4 percentage points drag in pricing, you said obviously and that's your couponing, that is still kind of a category drag. You're assuming the category drag goes away in the fourth quarter or in other words perhaps people are just going to use their stocks or destocking and then you're going to have a pickup in repurchases after they've tried your product, is that the way we should think about it?
Richard A. Dierker - Church & Dwight Co., Inc.:
Okay, Andrea. So, there is a couple of questions in there. The first is on Water Pik, you're exactly right. It's flat for the full year. We have a $0.02 drag in Q3, largely because of the transactional and transitional expenses and not a full quarter worth of earnings. And then a plus $0.02 for the fourth quarter and flat for the year. Your second question, so that implies with our Q3 outlook, that implies a 20% growth rate in earnings in Q4. You're exactly right, that's really two things, 20% is around $0.09 and that's really two things. One is that half of it is the shift of marketing that we've been talking about all year long, right we said we're going to move a lot of our Q4 spending into Q2 and Q3 to better line up with our new product launches. That's about half of it. The other half is, as we've mentioned before we have a better organic growth rate in the back half of the year, so and some gross margin improvement. So, those are the two things driving 20% growth. And then the third question you had was a 400 basis point drag in couponing. Now remember a year ago – that's not just couponing by itself, it's also couponing trade spends and plotting and what not. So, it's a little lumpy in 2016 compared to 2017. I'd tell you that we have some promotional spending throughout the balance of the year, but it's not like we're pulling everything back and we hope we're going to continue to do great without spending. Like we said before, we're hitting our levels right at our competition.
Andrea F. Teixeira - JPMorgan Securities LLC:
Rick, just what I meant the 400 basis points is that out of the 600 basis points that you had as a drag in price mix, 200 bps was related couponing and then the balance would be industry trends or as you guys were mentioning five categories being very negative. So, I was just wondering if you're assuming that the industry embedded in your guidance that the industry stabilize in the fourth quarter, because I understand the couponing that you had in the fourth quarter or the second half of last year was very mild, it was like 35 bps drag. So, I was wondering if, 50 bps drag – I'm sorry. So I'm wondering if it's mostly related to the industry, that you believe it will stabilize or it's probably that right, so if you...
Richard A. Dierker - Church & Dwight Co., Inc.:
Right. I understand. The biggest driver is actually mix right. We've said in the first half of the year, part of that 400 basis points drag is personal care, right. And so we expect personal care to be better in the second half right. My answer to Lauren was part of the reason we have a negative price mix, when you look at organic growth is because we have more household increase and then personal care declining. And so just as that naturally balances back out that will improve the negative drag on the price mix line too.
Andrea F. Teixeira - JPMorgan Securities LLC:
Okay. That's fair. Thank you so much, Rick.
Operator:
Thank you. And our next question comes from Olivia Tong with Bank of America. Your line is open.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks. First, I just want to follow up on an earlier question around pantry inventory. Given all the couponing and the promotion. Do you think that you're just pulling forward demand like has it – in your view, has there been pantry stocking on the part of consumers, because of all the promotional activity. And then as commodity prices continue to move, how do you think that – will that impact levels of competitive promotion going forward?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Well pantry loading is always a matter of a conjecture, right. We cannot – if you look at the amount of promotion in the quarter, as we said before, it's 36%. The fact that we – it shifted from other retailer stocks. Remember, we were the only manufacturer that grew share in the quarter. So everybody lost share to us, I wouldn't say that there's pantry loading broadly as a result.
Richard A. Dierker - Church & Dwight Co., Inc.:
And the laundry category is only up around 1% or 1.5%. So it's not like the consumption was sky high.
Olivia Tong - Bank of America Merrill Lynch:
Got it. And then just in terms of like the track versus untracked growth, it seems to be moving around quite a bit. I mean, last quarter you were well ahead of track. This quarter it went the opposite way. I mean is this just a function of lapping some of the recent gains you've had in the untracked channels and now you're sort of lapping that or has your thoughts on promotion in channels shifted in some way?
Richard A. Dierker - Church & Dwight Co., Inc.:
No, Olivia, we still have growth in untracked channels, we're not lapping any big gains or anything like that. We still have growth, it's just the biggest driver is between the Nielsen data and even when you add in the untracked stuff is the negative drag from couponing. And there is a little bit of retailer inventory shifts but the primary driver is the gross to net couponing stuff.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thank you.
Operator:
Thank you. And our next question comes from Bonnie Herzog with Wells Fargo. Your line is open.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Thank you. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Good morning.
Bonnie L. Herzog - Wells Fargo Securities LLC:
So, there has been a lot of questions on your promotional spending in the quarter. But I guess – I just wanted to circle back on something. I was hoping you guys could compare the magnitude of your incremental couponing and promotional investments in your tracked maybe versus non-tracked channels. I guess, I'm trying to get a sense of how much you're driving growth in non-tracked or maybe online, via promos or is that just, that growth really just coming from the long-term structural shifts we've been seeing out of the brick and mortar channels?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. It's a simple answer, it's primarily bricks and mortar. So, it's just – don't think of it as – that it's online promotions.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Okay. And then another question on BATISTE, it continues to have great momentum. So, I guess I'm wondering what you guys think the real opportunity is for this brand. And then what the opportunities are to leverage the brand further into other adjacent categories. And essentially how quickly could you guys execute on this, I mean. And then finally I guess I'm curious, if you think there is any risk that your momentum in dry shampoo could fade over time due to some of the momentum from the hair care, heritage brands, as the category grows in the U.S.?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Actually, the simple way to think about the opportunity for dry shampoo for us is – this originated in the UK and in the UK the value of the category is $60 million, and they have a little over 60 million people in the UK. In the U.S., with 335 million people, the category size is only $130 million right now. Now it's growing rapidly, I think it grew 30% in the second quarter. So, it's growing like a rocket but ship but it has a long it with ago. The category size could double over the next few years. And we would enjoy a tremendous amount of growth as a result of that, because we have the number one share and we're in the low-30%'s.
Bonnie L. Herzog - Wells Fargo Securities LLC:
And then what about the opportunity to further leverage the brand? What are your thoughts there?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. That's always an opportunity to go in adjacencies, because the BATISTE brand is so strong, particularly with young users, but we wouldn't telegraph what we might be thinking about doing there.
Bonnie L. Herzog - Wells Fargo Securities LLC:
Okay. Understood. Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Thank you. Is that it?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. I guess we're done. Thanks for joining us today. And we'll talk to you at end of the third quarter.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program. You may all disconnect. Everyone, have a great day.
Executives:
Matthew T. Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Megan Cody - UBS Securities LLC Kevin Grundy - Jefferies LLC Olivia Tong - Bank of America Merrill Lynch William B. Chappell - SunTrust Robinson Humphrey, Inc. Faiza Alwy - Deutsche Bank Securities, Inc. Jason English - Goldman Sachs & Co. Joseph Nicholas Altobello - Raymond James & Associates, Inc. Andrea F. Teixeira - JPMorgan Securities LLC Jon R. Andersen - William Blair & Co. LLC Shirley Serrao - Barclays Capital, Inc. Armani Khoddami - Consumer Edge Research LLC Mark Astrachan - Stifel, Nicolaus & Co., Inc.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight first quarter 2017 earnings conference call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, Church & Dwight's financial objectives and forecasts. Church & Dwight will be discussing the results as reported on a GAAP basis and also on a non-GAAP basis. The company believes the non-GAAP financial measures provide investors with useful supplemental information about the financial performance of their business, enable comparison of financial results between periods where certain items may vary independent of business performance and allow for greater transparency with respect to key metrics used by management in operating their business. These non-GAAP financial measures are presented solely for informational and comparative purposes and should not be regarded as replacement for corresponding GAAP measures. See the Appendix in this morning's earnings release for a reconciliation. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Good morning, everyone. Thanks for joining us today. I'll provide some color on the quarter, and then I'll turn the call over to Rick Dierker, our CFO. And when Rick is finished, we'll open the call up for questions. So Q1 was a strong quarter for our company. There's lots of good news. Organic sales growth of 2.3%, exceeded our outlook of approximately 1% to 2% and we also exceeded our EPS outlook. Our global consumer business delivered organic sales growth of 2.6%, led by continued strong growth by our international consumer business. In the U.S., organic sales grew approximately 1%, meeting our expectations and comping a big first quarter in Q1 2016 of 5%, and six of 10 power brands grew share in the quarter. So, a good report card there. Our international consumer business exceeded our expectations with 11.8% organic growth. International has emerged as a growth driver for us over the past few years. The investments that we have made in new leadership, regional hubs and brand focus, have been paying off. Our international business grew 8% in 2015, 10% in 2016 and we expect 6% to 7% growth in 2017. In Q1, many regions contributed to the success story. Turning to Specialty Products, our Specialty Products Division saw a continued improvement. The flattish organic growth was actually better than expected. The dairy economy continues to recover from the weakness that we saw in 2016, and we have easier comps going forward. So, now back to the U.S., categories slowed down a bit in the U.S. in Q1, particularly January and February, but we have seen signs of improvement in March and April. Innovation is always a good stimulant for category growth and we have excellent innovation on the way. Many of our new products are hitting store shelves now and we attempt to get behind them in the coming quarters. We've leveled the playing field in unit dose laundry detergent with the launch of our own Triple Chamber detergent product. In Q1, before the launch of Triple Chamber, ARM & HAMMER nearly doubled the category growth rate for unit dose for the fourth consecutive quarter. The Triple Chamber product is hitting shelves now and we expect future share gains as a result. And liquid detergent, which still accounts for almost three quarters of the category, ARM & HAMMER detergent grew share for the 29th consecutive quarter. Also, in laundry, we are restaging our OXICLEAN laundry detergent in Q2 with new packaging, a new formula and new advertising. Turning to cat litter, our launch of ARM & HAMMER SLIDE cat litter is off to a great start. Consumers have responded to this innovative new litter that does not stick to the litter box. This benefit addresses a major frustration for cat odors adding much needed convenience to the clean-up process. SLIDE has already reached a 4-share of the clumping litter segment and we expect to gain share as we move through the year. In adult gummy vitamins, VITAFUSION is launching an energy vitamin made with caffeine to address consumers' desire for mental energy and alertness. Over to condoms, TROJAN has launched a new XOXO premium quality condom targeting both men and women with a soft touch, aloe lubricated latex in a unique portable carrying case. TROJAN will be advertised for the first time on network television this year. Many of you will see our commercials in series finales this spring. In fact, we will be airing on Saturday Night Live this Saturday night, May 6. Dry shampoo. Dry shampoo consumption grew 32% in Q1 and is now $120 million category in the U.S. Our BATISTE brand launched new variants to continue to broaden the line. Our new lightly scented Bare is getting strong reviews from women and BATISTE is the number one dry shampoo in the world. Just a few more things. As you read in the release, we plan to put significant muscle behind these innovations in the next couple of quarters, both in store and on-the-air. Remember that six out of our 10 power brands grew share in Q1, and we're aiming to improve on that mark in the coming quarters. On the acquisition front, we continue to build the capabilities of our animal productivity business. This week, we closed the acquisition of Agro BioSciences. This is a terrific business that adds products and a lot of scientific talent to our team, and we are really excited about the Wisconsin team, that's joining us. Agro BioSciences expands our ability to provide non-antibiotic solutions to promote the health and productivity of production animals. And this is in a world that will grow population from 7 billion today to 9 billion by the middle of the century. And we expect this business to grow very rapidly in the coming years. Finally, we streamlined the company a bit in Q1 with the sale of our Brazilian chemical business. We will continue to concentrate on growing our existing consumer business in Brazil. Next up is Rick to give you details of our first quarter results and Q2 and full-year outlook.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt, and good morning, everybody. I will start with EPS. First quarter adjusted EPS was $0.52 per share compared to $0.43 in 2016, up 20.9%. The $0.52 was better than our $0.46 outlook, largely due to organic revenue and gross margin expansion as well as $0.03 from tax. Adjusted EPS excludes a $0.01 per share charge related to the sale of the Brazilian Specialty Products business and includes a $0.03 per share positive impact from adopting a new stock option accounting standard. We did change our methodology here, which is consistent with the rest of our peer group. Reported revenues were up 3.3% to $877 million. Organic sales grew 2.3%, exceeding our Q1 outlook of approximately 1% to 2%. The organic sales beat was driven by our international consumer business. Now, let's review the segments. The Consumer Domestic business' organic sales increased by 0.8%, primarily due to ARM & HAMMER liquid and unit dose laundry detergent, BATISTE dry shampoo, ARM & HAMMER baking soda, and ARM & HAMMER cat litter. We continue to expect the full-year organic sales to be approximately 2.5% for the Consumer Domestic business. International organic growth was up an impressive 11.8%, driven largely by OXICLEAN, FEMFRESH and BATISTE in the export business and ARM & HAMMER liquid laundry detergent and litter in Canada. As Matt said, investments we've made continue to drive that business forward. For our Specialty Products Division, organic sales were essentially flat due to lower volumes in the specialty chemical sector of the business. The animal productivity business improved in both price and volume on higher demand from the U.S. dairy industry, as milk prices and dairy farm profitability improved. Turning now to gross margin. Our adjusted first quarter gross margin was 45.7%, a 110 basis point increase from year ago. Q1 benefited from two factors primarily, productivity programs and the higher margin from acquired businesses. These were partially offset by higher raw material cost and a slight drag from price mix. Moving now to marketing. Marketing as a percent of revenue was 10.3%, which was down slightly year-over-year, but remember, we are shifting some spend out of Q1 and Q4 into Q2 and Q3. Adjusted SG&A as a percentage of net sales was 12.6%, flat from the prior year. And now to operating profit. The adjusted operating margin for the quarter was 22.8%, which was 170 basis points higher than the prior year. Other income and expense was $5.9 million, which was a drag and largely due to $8 million of expense from interest. Next, the income taxes. Our effective rate for the quarter was 30.3% on an adjusted basis. And now to cash, we had a strong cash flow quarter. We generated $139.6 million of net cash for the quarter, $30 million decrease from the same quarter a year ago, largely due to working capital and some retiree deferred comp and higher incentive comp payout. So, in conclusion, the first quarter highlights include 2.3% organic, 20.9% EPS growth which translates into a reported EPS growth of 18.6%. Now, turning to second quarter outlook. We expect Q2 organic sales growth of approximately 1% to 2%. Consumer domestic growth looks similar to Q1, and international SPD growth (10:01) to 1% to 2% of the company. We expect marketing as a percentage of revenue to be significantly higher year over year and gross margin to contract in Q2, as we increase support behind our new products. We expect second quarter earnings per share of approximately $0.37 compared to $0.43 a year ago, or a 14% decrease year over year. Primary drivers, again, are the higher marketing in support of our new products and the higher consumer promotional spend. And now turning to the full year. To summarize our thinking, we're maintaining our expectations for organic sales of 3%. In February, we called approximately 60 basis points of gross margin expansion and given the incremental promotion, we're now calling 40 basis points. Our full-year marketing expectation is approximately 12% of sales, consistent with 2016 and prior years. Moving to SG&A. Our original expectations were a 10 basis point increase. We now expect that to be about 20 basis points, largely due to the incremental amortization from our small deals. We expect operating margin expansion to be flat when adjusted for the pension and Brazilian charges. And then finally for the income tax line, the full-year rate forecast will be 33.5%, which includes the effect of the new stock option accounting standard in our outlook. On a reported basis, we now expect EPS to be $1.75 to $1.77 per share, which includes a $0.01 negative impact from the Brazil charge and a $0.14 to $0.16 negative impact from the pension settlement. Excluding these items, we now expect to achieve 8.5% adjusted EPS growth of $1.92 per share. And finally, turning to free cash flow. We continue to expect $600 million, net of approximately $50 million of CapEx for the full year of 2017. This represents an industry-leading 124% free cash flow conversion. And with that, we'll turn it back over to you, Sumat, and I can answer any questions.
Operator:
Thank you. Our first question goes to the line of Steve Powers with UBS. Your line is open.
Megan Cody - UBS Securities LLC:
Hi. This is actually Megan Cody on for Steve Powers. I was wondering, could you guys break down your international growth trend a little bit further and talk about the sustainability of those rates?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. So we posted 11% organic growth in Q1, and more than half – let's say two-thirds of that is non-export. Too often we focus on the export part of the business. But, let's say a third of it is export and two-thirds of it is the rest of the world. You know we're making a lot of investments there over the past couple years, so we think the export growth will continue for us. If your question is around the full year, so we're calling 6% to 7% for the full year – or we posted almost the 12% for Q1. So we don't expect that the 12% to continue throughout the year. To break it down, we mentioned in the release that Canada had a big quarter, but it does vary from quarter to quarter, somewhat lumpy as to which businesses or which regions might drive it. I think the best way to think about it is that we do think that we're taking our number up on the full year. I think we started the year with 4% to 5% for international to grow and now we're calling 6% to 7%.
Megan Cody - UBS Securities LLC:
Okay, great. Thank you very much.
Operator:
Our next question is from Bill Chappell with SunTrust. Your line is open.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
Operator:
If your line's on mute, please unmute your phone.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hello, Bill?
Richard A. Dierker - Church & Dwight Co., Inc.:
It's okay, just move on to the next call.
Operator:
All right. Our next question is from Kevin Grundy with Jefferies. Your line is open.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Hey, Kevin.
Kevin Grundy - Jefferies LLC:
Hey, good morning, guys. Matt, curious to kind of get some thoughts from you on how you're seeing the U.S. environment. You sounded pretty good, I guess, on sort of what you're seeing in March and April, and we're seeing that in Nielsen data as well. But of course, a lot of the sort of cautionary commentary that we're hearing, I'm sure is not lost on you guys at all. So a couple of questions with that, just kind of how you're seeing, Matt, things with the retail environment and the state of the consumer. And then, the second part of the question with respect to your outlook for the year and what seems to be baked in, using sort of back-of-the-napkin math, because you guys broke out that 110 basis point contribution from non-tracked channels. It would seem like the tracked channel growth in the quarter in terms of your shipments matched pretty well I think with what we're seeing in the Nielsen data. And probably to get to the 3% core sales or organic sales for the year, you're baking in some of this improvement that we're seeing. So I just wanted to know if that was sort of accurate math roughly and sort of fair characterization of your outlook.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Okay. So I'll give you some color around the macros, and I'll let Rick address the reconciliation from the, say, measured channels and what we post for organic versus what you've seen. So as far as macros go, yeah, so the categories certainly January, February are somewhat slow, picked up March and April. We started the year thinking that our full year was based on a 2% category growth rate. We didn't see that in Q1 as we're little closer to 1.5% for the categories that we play in. We still feel good that we can get there, and we saw GDP just everybody else, 70 basis points, so that's a bit of a head scratch. We got to wait for the jobs report on Friday. But as far as the trends go, there's a lot of discounting that took place in the first quarter. We saw laundry was down 50 basis points, but remember, year-over-year, laundry was up 6% last year as a category. So, it's like a huge comp for laundry, but there is well a lot of discounting in the first quarter. You heard a couple of retailers cite the impact of late tax returns of anybody who claims here in income credit, you can't get your refund until after Feb 15. Then, of course, there's uncertainty always affects consumer behavior. So, you have – because we have a new administration, there's uncertainty around health care and taxes. And then somebody wrote a piece on Hispanic purchasing bloc and that's down year-over-year. So, it's empirical data that supports that, why, because of worries about immigration policy and deportation. And then, you have the shift to online, and obviously, that's – you won't see that in measured channels. But, yeah, certainly, there was a slowdown for the first couple of months. I see March and April picking up. I don't think other than what I cited, I don't think there's a lot more that we would point to as far as to why it's slowed down, but things certainly look better in April. So, we're not expecting a repeat of that for the remainder of the year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Then, in terms of shipping to consumption. For Q1, our math says for the quarter that we're maybe down 70 basis points or organic growth was 0.8% for example and domestically, that's 150 basis points, and we said about 110 basis points of that 150 basis points was largely due to untracked channels. We think that trend will continue. I think you're going to see that across our space. For us, from an organic perspective for the full year, we had 2.3% in Q1, we're calling 1% to 2% in Q2 and then Q3 and Q4, that would require high-3s type of numbers. We feel good about that for a variety of reasons but also because of even the category growth comps year-over-year. Remember, laundry grew about 4.5% year ago, 4.5% in the first half and about 2% in the second half. So, we have some good tailwinds on that perspective too.
Kevin Grundy - Jefferies LLC:
Thank you. Just one follow-up, guys, if I may. Matt, any update, any commentary you can share on the M&A pipeline, any particular areas you're seeing, valuations et cetera, that would be helpful. And then with respect to the small tuck-in deal, the Agro BioSciences sort of additive in the specialty business. So broadly with that, Matt, so specialty is like less than 10% of mix. What role do you kind of see with specialty? Do you have any sort of percentage in mind or is there an aversion to how high you would take specialty as a percent of the company's mix within sort of the broader household products and personal care portfolio? Would you ever take – should the asset present itself, would you take the business up to 15% to 20% of mix? Just curious as to how you see that. Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I would say that the Specialty Products business and particularly animal productivity business is a business that we'd like to get as big as it can get. And the reason for that is that, it's completely on trend, A. B, we have a base in technology and science behind it. From a financial standpoint, its operating margins are close to the consumer business and its asset-light. So, it meets all of our criteria frankly of the business that we would buy. It just happens to be a business that we've had for many, many years. And now because of the trend towards non-antibiotics to raise production animals, we find ourselves in the sweet spot. So, we bought a business in January 2015 called VI-COR and that was a prebiotic business. And we just picked up this fantastic business in Wisconsin, Agro BioSciences. And these guys can customize probiotics for their customers, I mean it's just a wonderful business model. So, we think the combination of those two businesses with our existing business is going to make us less cyclical, A, and, B, able to serve more than the dairy market going forward. So, we feel real good about that business.
Richard A. Dierker - Church & Dwight Co., Inc.:
Meanwhile, Kevin, I mean, you should see in the release, right, we did sell the chemical business down in Brazil, so it's investing where the future is.
Kevin Grundy - Jefferies LLC:
Okay. Thank you.
Operator:
And our next question is from Olivia Tong with Bank of America. Your line is open.
Olivia Tong - Bank of America Merrill Lynch:
Hi. Thanks. First question is just kind of talking about the key categories, you're directing your promotional dollars to in Q2. And then also, perhaps, you can give a little bit of color on what your expectations are on volume versus price mix and specifically for Q2 given the step-up in promotional spend?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. A lot of this with respect to promotional spend, we wouldn't be very specific about where that's going. We do have to narrow some gaps a bit in laundry. So, laundry, we actually were down year-over-year in our spend for ARM & HAMMER and OXICLEAN as the percentage sold on deal. So, that gap has widened a bit with some of our competitors. So, that would be one area we would put some money to work. So, we'll selectively use some promotions and couponing in Q2 and Q3, just to narrow those gaps.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And then from a volume, price mix in Q2, we think volume is going to be up about 3% to 4% and price mix will be a drag of 1% to 2%. And that's also why margin came down for the full year from 60% to 40%. So, that's the short answer.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks. And then, back to the M&A and Specialty. Could you talk about the growth rate of that business to kind of warrant a 7 times multiple, I mean excuse my ignorance, but is that just the going rate for livestock probiotics at this point?
Richard A. Dierker - Church & Dwight Co., Inc.:
No. We don't always look at the trailing EBITDA or sales multiple, Olivia. But I would tell you that on a forward EBITDA multiple, we're 10 times or less. And that business is going to grow really fast and that's our expectation.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. And then a combination of that business with our organization is, we're going to work real hard to make sure they hit that earn-out target.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thanks. And then just lastly on OXICLEAN, the restage that you're planning, it sounds like your doubling down again. And obviously, laundry has been a very tough category the last couple of years, whether it'd be for sales and products et cetera, et cetera. So, can you talk a little bit about the plans and what's changing for OXICLEAN this time around?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Well, you're going to be – you'll see it on shelf soon. So, we have a new bottle, and we've got new claims which – they aren't public either right now and a new advertising. So yeah, you say we've launched it a couple years ago, 2014 and we've kind of gone sideways for a couple of years around a 1-share. And of course, Persil came in I guess 2015 and so that was unexpected. So now, we've kind of retrenching and restaging the business and we feel good about our prospects.
Olivia Tong - Bank of America Merrill Lynch:
Thanks so much.
Operator:
Our next question is from Bill Chappell with SunTrust. Your line is open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Just on the industry trends, saying that the things are looking better in April. I mean, we've heard that from a few others. Any reason why you think that is and do you think that – or why you think that will continue?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I wouldn't say we – it's better in comparison to January and February. I think we're still thinking the categories will be between 1.5% and 2% for the year. So, we've kind of looked it as a blip sort of recovery. We're not euphoric. We're not saying that, hey, it's blue skies and cool breezes in the rest of the year, but it's better than it was, Bill. So, I think, we're kind of back to where we thought we were in February when we gave our full year outlook.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And on Olivia's question on the restage of OXI and maybe just what you're seeing out of Henkel in general? If you're seeing any change from the Sun, Henkel, if you're expecting anything? But also, with the thought that maybe OXI's initial prospects were deemed by the strong launch of Persil. Are you rethinking on pricing or where it should be positioned as you restage that whole product?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No, we haven't changed the position. I mean, it is just a slightly under a Tide Persil again from a price standpoint. As far as what we see out of the Sun-Henkel combination. All you can really look at is tactics and how much was sold on deal in Q1 this year versus last year. I can comment with respect to Purex. Purex brand was pretty much the same last year versus this year. There was a significant increase in Sun sold on deal, like 41% versus 35% last year in Q1. So, you might say they got a little more promotional on the lower end. But on the top end, Persil is still doing well. We continue to take some share. So we have to find our niche below Tide and Persil, and we think we've found a way to do that.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And last one for me. Is there an expectation of where SLIDE can get in terms of share? I mean, are you thinking high single-digits by the end of the year?
Matthew T. Farrell - Church & Dwight Co., Inc.:
We're not going to do any grandstanding right now. We just feel real good about the launch. It's only been out there for a few weeks now. So we'll update you again in August, but we like the way consumers are reacting to it. It's a good insight.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Sounds great. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay, Bill.
Operator:
Our next question is from Faiza Alwy with Deutsche Bank. Your line is open.
Faiza Alwy - Deutsche Bank Securities, Inc.:
Yes, hi. Thank you, good morning. So, I just wanted to ask first about the laundry category, just following up on Bill's question. So it seems like you're gaining a lot of share in laundry, especially if we look at the four-week data. So is that just the new products, or do you think you've gained more shelf space relative to Henkel and P&G? And then just if you could talk about trends outside the scanned channels in laundry for your business.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, well, laundry outside the scanned channels, I wouldn't say is much of a story for us right now. It's more on shelf. People still do buy – that's a category that's less developed from online versus bricks and mortar. Yeah, as far as how we're doing. I mentioned that ARM & HAMMER liquid grew share again in the first quarter for the 29th consecutive quarter. ARM & HAMMER grew 30 bps in the first quarter. Where our issue is, is on Oxi and XTRA, so that's what we run into. On the XTRA side, we lost 30 bps when we do the discounting. So that's one of the reasons why we're going to have to close some of those gaps in the next couple of quarters. We get our fair share of distribution gains just like other folks. We have strong brands, particularly ARM & HAMMER, so some of it is distribution, but the success of ARM & HAMMER in the first quarter was not promotionally driven. As I mentioned earlier that we actually sold less on deal in Q1 2017 than 2016. And now, we got the new triple-chamber launching, so we feel great about that, right? So ARM & HAMMER grew share in Q1 without it. And now, we're finally showing up with that. And our unit dose share, if you combine Oxi and ARM & HAMMER, it's over a 4-share. So, we got to get our fair share back in unit dose. That's the future, so that's where we're putting our money.
Faiza Alwy - Deutsche Bank Securities, Inc.:
Okay, great. And then just on this new acquisition, the probiotics. What is the – I know you said the forward EBITDA multiple was around 10 times. Should we think of it as a next year forward multiple, or is it more sort of out of the future? Just if we could think about the timing and just sort of how big the opportunity could be next year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Next year. Next year forward multiple around 10 times. That's a good way to think about it.
Faiza Alwy - Deutsche Bank Securities, Inc.:
All right. Thanks.
Operator:
Our next question is from Jason English with Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Hey, guys. Thanks for -
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Jason.
Jason English - Goldman Sachs & Co.:
Congrats on a pretty solid result in a tough environment out there.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Thanks.
Jason English - Goldman Sachs & Co.:
Clearly, International was a strong source of strength for you guys with that 12% growth. A couple questions on that. Can you give us a little more context and color about exactly what it is and where that growth is coming from? And then related, your guidance of 6% to 7% implies sort of a decel to 4% to 5% – 5%. Is that just sort of prudent conservatism, or is there real reason to think that the business could sort of come back down to earth?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Well, look, first off, you've heard us say on other calls in the past that export can be a little bit lumpy. So that's a bit of it. As far as where the success is coming from, you've heard us say we got new leadership, we got new regional hub that's certainly helping the export business, but we have a focus on brands. So, the important brands for us in the International is STERIMAR which is a nasal hygiene, FEMFRESH which is feminine hygiene and BATISTE of course which is dry shampoo. And then we've had success with ARM & HAMMER in Canada and Mexico. So, there's a lot of effort around those brands and that concentrated effort has been paying dividends for us. As far as the rest of – are we sad because the rest of the year isn't 11% and for the next three quarters, no. We've taken Europe from 4% to 5% to 6% to 7%, and we think that's a prudent way to think about the year.
Jason English - Goldman Sachs & Co.:
Yeah, I agree. There's nothing too disappointing on that 4% to 5%, if that is with the rest of the year. Turning to – well, as you offset 6% to 7%, you're not upping your overall sales, so kind of what's moving a little bit lower in that algorithm?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes. Yes. So, we said 2.5% to 3% for domestic beginning of the year. So, we're shaving that back down to 2.5%.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, largely because of the incremental trading and promotional activity. I think volumes are still as strong as they were, in our opinion.
Jason English - Goldman Sachs & Co.:
Makes sense. One more question and I'll pass it on. The 110 bps of outperformance, pretty big fade from 300 bps, kind of back to normal long term. I think we've always had roughly 100. What drove the fade and is there any sort of lumpiness we should think about on that as we think through the rest of the year?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes. So you really asked about gross margin, why is it going down so much and...
Jason English - Goldman Sachs & Co.:
No, no, no. The sales outdelivery. Sorry, consumer domestic, the 110 basis points of overdelivery versus measured channels. That was closer to 300 when you finished the last year?
Richard A. Dierker - Church & Dwight Co., Inc.:
Got you. Yeah. I think part of that, when we're talking last year especially, we had some of the club channel helping that number. This is purely largely online untracked channels because we're confident in any of the club benefits.
Jason English - Goldman Sachs & Co.:
Got it. Thanks a lot, guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Our next question is from Joe Altobello with Raymond James. Your line is open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Hey, guys. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hi, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
So, first question. I wanted to go back to marketing and promo and obviously, you guys mentioned this morning that you're kind of increasing spend in the second and third quarter out of the fourth quarter. Is that due to the timing of your innovation or it's just right now, you're seeing a really competitive environment given where some of your competitors are spending?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. On the marketing side, Joe, I would just tell you that kind of consistent with what we said in February, over the last few years, we had just seen an increase really in Q4, on top of Q4 increases. So, we want to move some of that money back to where it belongs in support of the new products and that's what we're doing by moving it to Q2 and Q3. On a trade and couponing perspective, I'd say it's really across the board in Q2 and Q3, and so hopefully, that helps.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. Is there a risk that fourth quarter doesn't come down to that, so it remains at a high level?
Richard A. Dierker - Church & Dwight Co., Inc.:
There's some in Q4 too. But we're pretty laid back about it. I think as we said before, we expect category growth to be 1.5% and 2%. And we've done the marketing shift, we've put the coupon in and trade in place. And so, that's what we're confident about a 3% call for the year.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. Okay. And then secondly, on litter, like you mentioned the new SLIDE product is off to a good start. Clorox mentioned yesterday, they gained some share, Tidy Cats has done very well. So, curious what the overall ARM & HAMMER business is doing in terms of market share. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. You're right. We lost some share in the first quarter, but the latest four weeks, now we're up and we're up with the categories. So, we think the SLIDE is going to start pulling the train for us the rest of the way.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Great. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay, Joe.
Operator:
Our next question is from Andrea Teixeira with JPMorgan. Your line is open.
Andrea F. Teixeira - JPMorgan Securities LLC:
Hi. Good morning, everyone. So, I was hoping if you can pretty much understand how TROJAN was weaker this quarter and how – I know you were staging a new contain as you pointed out in the – so were you just like reducing the advertisement spend so that you can stage it for the second quarter? And also if you can touch on how you're spending. I'm assuming in these categories are under the radar like dry shampoo and probiotics, that you're gaining market share and also gaining distribution. So, if you can touch on that. Then lastly if you can contemplate bolt-ons internationally, given that you have been so lucky with – not lucky I should say, so efficient on the growth in Mexico and Canada, so, potentially being a white space for you guys. Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Normally, you only get one or two, you got three.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes, so I'll take the TROJAN one really quick. So, your question was why is TROJAN down. Well, in context with my earlier answer on marketing spend, we did – marketing spend was down for TROJAN in Q1 because we wanted to move it into Q2 and Q3 in support of our new products. So, we hope to see that trend reverse as we increase our marketing spend and our new XOXO condom launches.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. And also, with TROJAN, that's a more developed category with respect to online. So, when you look at the measured channels, there is always a shift going to online purchases. And your second question was on International?
Andrea F. Teixeira - JPMorgan Securities LLC:
Yes. About M&A, if you would contemplate bolt-ons abroad.
Matthew T. Farrell - Church & Dwight Co., Inc.:
And so, will we contemplate, say that again?
Andrea F. Teixeira - JPMorgan Securities LLC:
M&A abroad. So, let's say bolt-on acquisitions that you could find in countries like Mexico or Canada or other countries or even the U.K.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Sure. 2011 is when we acquired the BATISTE business and more recently, we just bought a business from J&J, which is a hemorrhoid business that's in multiple countries, primarily U.K., South Africa, Australia, Canada, so, certain English-speaking countries. So, yeah, we did one recently, and we do want to build out our International business. So, we are on the hunt for acquisitions outside the U.S. And we apply the same criteria to those as we do for domestic acquisitions. So, yes. And your last question was the advent – are probiotics becoming more important to vitamin?
Andrea F. Teixeira - JPMorgan Securities LLC:
Yeah. No, I was just hoping if you can touch on how you, obviously you are advancing on market share on those categories. But how much of your growth probably is coming from, for example, your organic growth that you had in the first quarter is coming from these new businesses, if you will, or new distribution?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. We don't get into that brand-level detail on organic growth. I would just say even for next year in 2018, you're going to see some of those small acquisitions play a good role in organic growth. But for now, it's all – we'd be calling that out separately for reported growth anyway. Not really lot to add there.
Andrea F. Teixeira - JPMorgan Securities LLC:
Okay. Thank you.
Operator:
Our next question comes from the line of Jon Anderson with William Blair. Your line is open.
Jon R. Andersen - William Blair & Co. LLC:
Hi, Matt. Hi, Rick.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey. Good morning.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey.
Jon R. Andersen - William Blair & Co. LLC:
Two quick ones for me. Wonder if you could talk broadly about e-commerce and which particular categories or brands are bigger for you in the e-commerce channel? And do you think you have your kind of fair share in e-commerce relative to kind of conventional and kind of what you're doing there to make sure that is the case? And then the second question is just an update on BATISTE both in the U.K. and the U.S. and if that's continuing to see the kind of growth that you're looking for within that brand. Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Okay. As far as online goes, you may have heard us say, or maybe others, that in general, consumer products companies have 1% to 3% of their global sales online. And not too long ago, we were at 1% and then we moved to 2%. So today, we're at 3%, that's our run rate. And in the U.S., it's 4% of our net sales. So that continues to build for us, so consequently then we have to become a lot more sophisticated in facing that market. And it's – certainly it's Amazon, it's Walmart.com, Target.com, it's all the big direct companies. So we have to interface with all of these folks for this new online class of trade. But I would say it's building, it's more developed in the U.S. than outside the U.S. As I said, it's 4% in the U.S., it's less internationally, but it's going to continue to build. What was your second question?
Jon R. Andersen - William Blair & Co. LLC:
A question on BATISTE.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Oh, yeah, BATISTE. BATISTE has been a rocket ship for us. One of the things we've pointed out is that the U.K. market in dollars is a $60 million market, and it's a country with 60 million people. And the growth of the dry shampoo market in the U.S. has just been astonishing. It grows 20% to 30% a quarter year over year. It's now $120 million, and of course we have over 300 million people in the U.S. So you would think that this category has got a lot of runway ahead of it, and is going to generate a lot of growth for the company in the future. So hope that helps you.
Jon R. Andersen - William Blair & Co. LLC:
Thank you.
Operator:
Our next question is from Lauren Lieberman with Barclays. Your line is open.
Shirley Serrao - Barclays Capital, Inc.:
Hi. Good morning. This is actually Shirley Serrao for Lauren Lieberman. Just wanted to talk a little bit about non-tracked channels. They're clearly emerging as a significant contributor to top line. Could you talk about what kind of investments you're making here? Is it primarily online and club, or are you exploring new channels beyond this? Is there room to innovate or push further? Just some more color would be great. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. The non-tracked channels would be club, but it would also be online, would also be beauty. So you've got three channels there to think about when you're trying to reconcile between non-measured and reported numbers. And I would say we treat all the channels similarly. I mean, obviously, there's some sophistication in digital marketing, which digital marketing also is going to (41:31) all your bricks-and-mortar marketing. So I wouldn't say there's anything in particular we're doing differently, treating those particular retailers than other retailers. Hope that helps you.
Shirley Serrao - Barclays Capital, Inc.:
Thanks.
Operator:
Our next question is from Jonathan Feeney with Consumer Edge Research. Your line is open.
Armani Khoddami - Consumer Edge Research LLC:
Hi, how you doing? This is Armani Khoddami in for Jon Feeney. So maybe -
Matthew T. Farrell - Church & Dwight Co., Inc.:
Good morning.
Armani Khoddami - Consumer Edge Research LLC:
Yeah, how are you? So maybe a quick follow-up there on the non-tracked benefit. It sounds like, Rick, you said that you guys are comping some wins in club or Costco last year? Could you elaborate maybe what those are that are now sort of in the base? And then with the majority of the non-tracked benefit now coming, e-commerce and beauty, like you were just saying, I mean, this seems to be – a lot of it is BATISTE. Could you talk about the opportunity on BATISTE still a lot of distribution wins, or do you feel like now that you're in ULTA and in some of the other mass outlets, is it mostly just the penetration? Thank you very much.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, sure, I'll take the first one. So, just to reemphasize what I told Jason, he was asking there was a 300 basis point difference between our kind of our tracked and untracked organic growth from a year ago. And that was really driven because we had some club wins and we had some high – some growth online. We've anniversaried that growth, and in Q1, it's largely solely online growth, which is still significant. I mean, we have businesses like vitamins, for example, or like condoms that you heard Matt allude to that are doubling year over year. Right? So, we just have some really strong growth online.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. As far as BATISTE goes, yes, we continue to get distribution. We are the number one brand, and our share continues to expand as the category grows. So we're getting new distribution, but we're getting, what's really driving it is velocity. There's just so much demand for the product and being a number one brand, we're winning. And we actually have the best product out there as far as efficacy goes, so it's just a combination of both great marketing, good claims and the best product.
Armani Khoddami - Consumer Edge Research LLC:
Thank you very much.
Operator:
Thank you. Our next questions is from Mark Astrachan with Stifel. Your line is open.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Thanks and good morning, guys. Wanted to ask first just a housekeeping. The shelf space for the three-chamber pod, is that coming from existing or are you guys getting a bit of incremental shelf placement for that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Yeah we're getting some incremental space with the pod upgrade.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Great.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Remember retails are putting a lot more focus on pods over time, so that shelf space is growing.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Got it. Okay. And then, second just on thoughts about creating even more specialized packaging for key product categories that you could sell, whether being sold online in an increasing way. Do you think there's a need to do it? Do you think it creates a bit of a competitive advantage in doing so, especially as I sort of think about perhaps some of your competitors being a bit slower moving in decisions like that. I think there's a necessity, opportunity, just any sort of thoughts there would be helpful.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. No, I think that's true. The online packaging is and will be different for a lot of categories going forward. So, that's one thing we're looking at across all of our categories. And that's a big change. But as our company, we always – as you correctly point out, is we move quickly and focus in speed is, those are the two hallmarks of Church & Dwight, and we look at change as our friend. So, we like our chances to the extent that people are going to move quickly to different packaging where appropriate and be first.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Great. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
All right. There's no further questions. I want to thank you all for tuning in today and we'll talk to you again in August.
Operator:
Ladies and gentlemen, this does conclude the program and you may now disconnect. Everyone, have a great day.
Executives:
Matthew T. Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc. Britta Bomhard - Church & Dwight Co., Inc. Steven P. Cugine - Church & Dwight Co., Inc. Louis H. Tursi - Church & Dwight Co., Inc.
Analysts:
Bill Schmitz - Deutsche Bank Securities, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Kevin Grundy - Jefferies LLC Joe B. Lachky - Wells Fargo Securities LLC Jason M. Gere - KeyBanc Capital Markets, Inc. Caroline Levy - CLSA Americas LLC Olivia Tong - Bank of America Merrill Lynch Stephen R. Powers - UBS Securities LLC Jason English - Goldman Sachs & Co.
Operator:
Good morning ladies and gentlemen and welcome to the Church & Dwight Fourth Quarter and Year-End Quarter 2016 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Thank you, operator. Okay, welcome everybody and everybody that's joining online. We have the whole management team here with us today. We appreciate the opportunity to tell the Church & Dwight story. I'm going to provide some color on five of our categories. I'm going to talk about our 2017 innovation and consumer insights that led to that innovation. If you read the press release, you know we closed a couple of bolt-on acquisitions recently. So, I say a few words about that. Rick is going to get up and give us the thinking on 2017 and then we'll have Q&A with the whole management team. Okay. Here's the safe harbor statement, which I encourage everybody to read and let's just jump right in. So, for those of us who know us, or know the story, but if you're new to the story, we started in 1846 with ARM & HAMMER baking soda. Today we're a $3.5 billion diversified company with dozens of brands and we do on the slide – too fast. Here we go. Okay. We have 10 brands, we're a little bit out of sequence there. We have 10 brands that represent 80% of our revenues and profits and we're a serial acquirer. So those of you who know us, the only brand that we had in the year 2000 was ARM & HAMMER and since then 9 of our 10 brands have been acquired. So, we have a long history of acquisitions. If you go back to 2004, you can see our sales were $1.5 billion and today we're a $3.5 billion company. And we have a very specific acquisition criteria. Just to kind of roll through them, we buy number-one or number-two brands, high-margin brands, we like asset-light businesses and we're able to leverage our extensive supply chain, which I'll say a little bit more later on and these brands always deliver a sustainable competitive advantage. Keep moving. Okay. So, we regard ourselves as an acquisition platform. So it's been part of our story over the past 15 years that we acquire businesses but also on top of that we have organic growth. The businesses we acquire we grow, we get operational efficiencies and we have a stellar acquisition track record and we have a fabulous balance sheet which will be plus-rated. Okay. We're primarily a U.S. company, so there's two good things about that. We have less exposure than others to currencies and the other positive is that we have the opportunity to grow international and you can see over the past couple of years, we had stellar results internationally. Okay. We're pretty balanced, right, so we split household and personal care pretty much 50-50 and then we have a specialty products business which is primarily bulk sodium bicarbonate and we have an animal nutrition business as well. And we've delivered stellar results to our shareholders over time, you can see on this slide. Okay. I'm going to talk about five categories now, so I want to – it's instructional. So, we're trying to see what's going on. I'm going to showcase our 2017 innovation. I'm going to start with laundry, right. So, laundry has been a growing category and the growth has been driven by unit dose over time. So, if you go from left to right on this slide, so the leftmost side of this slide is a four-year look. You see 2013 and 2014 the category was down and then started to grow in 2015 and 2016. So, let's take a closer look at 2016, look at the quarters. So Q1, you had an unsustainable organic growth of plus 6%, what does that mean, it means it's going to be a tough comp for the first quarter of 2017. Q4, you see there's a slowdown, right. So, this is the first quarter by the way in two years that have negative price in this category and it's concentrated in the liquid part of the category. So, let's take a look at that. So, here is liquid again, left to right, similar trend. Down in 2013 and 2014, up 2015 and 2016 and a similar trend for 2016 quarters if you go left to right. So, let's look at the fourth quarter of 2016 for liquid. So, you have negative price mix of almost 3%. So, what is driving that? So, let's take a closer look, so let's look at the competitor activity in the fourth quarter. So, you have elevated levels of promotion in Q4. So, the category sold on deal is normally mid-30s. The Simply Tide dialed it up to 60% in the fourth quarter. Sun also took it up to 43%. ARM & HAMMER and XTRA, both in the 30s. So, we didn't promote nearly as much as our competitors in the fourth quarter. Despite this level of spend, so ARM & HAMMER laundry continued to grow share in the fourth quarter. XTRA is where we have the share issue. So, two brands up, this is full-year now, so ARM & HAMMER and OXICLEAN up in 2016, XTRA down. The good news on XTRA is that we grew net sales and gross profit in 2016. Now, let's look at the share story. So, XTRA has been the drag on share, ARM & HAMMER and OXICLEAN up. Remember, this is only measured channels, too. So, ARM & HAMMER laundry had a very strong year in non-measured channels, especially in club, and that's not reflected in Nielsen. Okay. Let's talk about unit dose. So, unit dose in 2015 was 14% of the category; in 2016, it's 16% of the category. So, here's the unit dose category trend. You can see 2013, 2014, 2015, 2016. And so, we're up small numbers initially, so big growth in 2013, but it's sort of leveled out into low 20s growth as a category. You can see the quarters on the right-hand side of this slide here for 2016. So – and this is our history now. So, you can see we have bumbled along here for a couple of years, and in 2016, we finally got some traction. So, in late 2015, we introduced bi-layer powder, and we also introduced a two-chamber pod. So, we got some traction and now it's starting to show up in our shares. So, from a share perspective, we're making progress. So, up 30 bps in 2016, 3.7% going to 4% so the winners were Church & Dwight and Sun, the losers were Procter and Henkel in pods in 2016. Okay. So, we expect to make much more progress in pods in 2017 with our new triple-chamber pod. So, multiple chambers communicate multiple benefits to consumers. Now, let's move on to litter. So, litter again a growing category historically. Here's the last four years, 2013 through 2016. Volume was most of the category growth by the way in 2016 of 4.4%. And we have a long history of innovation. So, we have a 12% CAGR. This is at retail sales, but in ARM & HAMMER, litter grew approximately 3% of retail in 2016, and consumer insights drive our innovation. So, the original CLUMP & SEAL was driven by the desire for odor control. This has been a huge winner for us. Then certain consumers told us that they were concerned about bacterial odors, so that was the origin of CLUMP & SEAL MicroGuard. And the latest, which Lou took you through before we started this presentation, and we do some more now, cleaning the litter box is a nightmare for consumers. So, today we're introducing ARM & HAMMER, CLUMP & SEAL SLIDE. So, cat owners love this product. There are three great benefits, the litter slides right out of the box, there's no scrubbing and it doesn't stick to the pan. We have a few commercials to run for you now. [Video Presentation] (08:31-09:16) Okay, this is going to be a big winner for us in 2017. Okay. Vitamins is another growth area for us. So, here's the adult vitamin category over the last four years. I could see that also was a big grower initially, but kind of slowed down as the category's gotten bigger, but an 18%, 19% grower in the past year. So, if you look at the form, so that – how is the transition from pills and capsules going to gummies these days. So, in 2012, it was 3% of the category, 2016 it's 11% of the category, and here's some factoids here. So, almost 70% of U.S. adults take a dietary supplement and of those, 75% take a multivitamin, and we are the number one gummy vitamin both in adult and in children's vitamins. And a new innovation for us, we're entering the energy category. So, less people say they need more energy, so one of our new product launches in 2017 is an energy gummy. So, we're entering the energy space with an energy gummy source from green tea and our new gummy has a great taste consistent with the VITAFUSION line. Okay. Condoms. The condom category is beginning to shift to online. I want to show you some stats on this now for a second. So, here is the measured channel story over the last few years. You can see down 2013, flat 2014, down 2015, down 2016, yet TROJAN sales and gross profit are up single digits in 2016. So there's a shift to digital going on right now and the shift to digital is becoming increasingly part of the story for many CPG companies. So, 2017 we're introducing a condom aimed at the female buyer. One out of three condoms are purchased by women. So today, we're launching TROJAN XOXO. So, three features there
Richard A. Dierker - Church & Dwight Co., Inc.:
Great. Thank you, Matt. I'm going to go through three things with you guys. First the quarter, then the full-year 2016 results, and then we'll go through, spend some time on the 2017 outlook. So, first off is the quarter, 2.7% organic sales growth. Remember our outlook was 1% to 2%, so we overdelivered on all three of the divisions, so that was a great result. Consumer organic, which is the international and the domestic division added together, that was 3.5% for the quarter. Our organic growth like many quarters was largely volume-driven at 3.2%, gross margin was up 60 basis points. I have a separate slide on the gross margin bridge that – we'll talk through that. And then operating margin was up 50 basis points. EPS was up 7% to $0.44 and remember our outlook was around $0.42, so I'm just really pleased with that result. So, you saw some late-breaking news in the release this morning, we announced that we're selling our Brazilian chemical business, and now there is a small charge in 2016 of $0.02, small charge in 2017 of $0.02, but at the end of the day that's a good thing for the company, it just allows us to be focused even more on our consumer business in Brazil, small business, but growing. From a phasing perspective, organically, you can see the stair-step was going down through the quarters, but it's up in Q4, right. Remember our domestic, organically we were 0.8% in the third quarter, we were 2.7% in the fourth quarter. So, again going in the right direction. We had solid growth throughout the year. This is the two-year stack of the consumer business, domestic plus international, 8% for the two-year number, 4% in 2015, 4% in 2016. You can see the second half is 6% to 7%, which is solid growth as well and that stair-step down is really – probably the most pertinent item is the laundry category, right. Laundry category averaged about 4% category growth in the first half; about 2%, which is probably more of a sustainable number, in the back half. Okay. Turning to full year, so 3.2% organic, which is fantastic. Domestic was 3.1%, international was 10%, that's a high watermark for that division. Steve and his team did a great job. SPD was a 7% drag. We've been upfront on that all year long as milk pricing has been going down. But the good news is from Q3 to Q4 sequentially, milk pricing has gone up about 6% and you'll hear in our outlook that we expect growth out of that division in 2017. Again, I'm going to defer the gross margin story for another slide or two. We had a bridge in the full year. Marketing was essentially flat at 12.2%, SG&A was up 50 basis points for all the reasons Matt laid out and also incentive comp as we had really strong cash flow, really strong margin and results overall. EPS was up 9%, $1.77, and cash is a little over $600 million and net adjusted free cash flow of 131%. So, Matt talked to you about the 6- or 7-year average of 120%, 130%, just phenomenal. Okay. Here's the gross margin detail. If you look at Q4 commodities, it's flat, that kind of marks an inflection point for us, right. The whole year, commodities have been a bit of a tailwind, and you see that in the full year section. So, commodities are starting to turn a little bit, you're going to hear in 2017, we expect there to be some moderate inflation. Productivity and manufacturing, that's the J&J program that Matt referenced, 100 basis points from there, plus margin accretive acquisitions offset by higher promotional volume and mix, and that's how you get 60 basis points for the quarter. For the full year, the 60 basis points from commodities and the productivity gain of 70 basis points essentially gives 120 basis points for the full year. So, just really, this is the biggest increase we've had in gross margin for a few years. So, very happy about that. Okay. Free cash flow conversion, we talk about this all the time, we talk about cash all the time, and 120% is top of the consumer sector. Our peers average in general about 100%, some peers target about 90%. So to have 120% year-in, year-out, and 130% this year is a good result. And how can we do that? Probably one of the biggest reasons that we can do that is the way we manage the balance sheet through our cash conversion cycle. That's inventory plus receivables minus payables. And so, we've gone from 52 days over the last seven years to 21 days. That's hundreds of millions of dollars out of the balance sheet that we can put to use, right. And we have aspirational goals of getting down to zero, and we do have some peers that have done that, actually gone negative. So, we try to look at that all the time. So, I've said we had a strong balance sheet, we're 1.4 times levered, so we have a lot of capacity to do a lot of deals and to use our balance sheet in a good way. So, as an example we could do a $2.8 billion deal, and we believe it would maintain our credit rating at BBB+, which would be really important to us. Okay, I'm going to spend about 5 minutes on this slide. This is the 2017 outlook, a lot of moving pieces, so I just want to make sure we're all grounded. So, first off, 3% for organic growth, right. That's right in line with our evergreen model. That breaks up 2.5% to 3% for the domestic business, 4% to 5% international and 2% to 3% for the SPD business. So, again, they return to growth in 2017. So, the backdrop for the domestic business is we're assuming a little bit slower growth in categories, probably around 2%. So, to the extent categories do better, we'll do better and vice versa. All right. Gross margin is up 60 basis points despite moderate inflation, despite higher promotional spending expectations. So these, what I would think about that, is 40 basis points from the acquisitions, these gross margin accretive acquisitions, offset by 40 basis points of higher commodity cost, higher promotional spending, FX drag, it's like it's back to zero and then plus 60 basis points from productivity and just leveraging our volume. So, that's kind of the detail behind the gross margin outlook. Marketing is up. We're spending back a little bit more money in marketing to help drive those new products and help drive the brands. SG&A is actually up 10 basis points, but you can be assured that we haven't lost our way there, right. We – our TSR model, evergreen model says we typically leverage that 20, 25 basis points. I'm going to walk you through what's going on behind the numbers there. Other income and expenses, a drag of $14 million, and behind that number is about $20 million of interest expense, right. Half of that's because of interest rates are going up and half of that is just having the debt – our debt expectations for the new deals. For the tax rate – all the adjusted items exclude the three adjustments we've talked about before; the pension, the Brazil, and the stock accounting FASB change. So, we're up 7% and that includes the higher marketing, that includes the slight drag from acquisitions and you might ask why do we have a drag from acquisitions. Well, these small deals are very global in nature. So, there's lots of countries involved. So we have to have transition services agreements all over the world as we integrate these things. So that's really why we have a drag. On a reported basis, we're at $1.73 midpoint and that includes the Brazil charge, it includes the UK pension contribution. We're out of the pension business, right. That's a great fact. And then of course the new stock option accounting. And I just want to draw your attention to, we said in the release as well the timing of EPS, right. We said roughly all of our EPS growth will come in the second half of the year. We're moving marketing dollars out of the second half and back into the first half. Over time those numbers would just creep up over time and we want to reallocate and do what's right for the business. Okay. So I'll just flip through some of the key metrics really quick. So our track record on organic sales, right. Solid track record from 2012 to 2017 and we've been between 3% and 4% over that timeframe and again in 2017 we're calling 3%. Gross margin is the hallmark of this company and it drives a lot of value. It drives a lot of cash earnings for the company and you can see the stair-step up all the way to 46.3%. So, great progress. Marketing spend has been pretty consistent and Matt alluded to that between 12% and 13%, we think that's the right number and again it's another year of increased marketing. Now on SG&A, I'll just take a minute to discuss this. So, you can see on reported basis that SG&A is up 60 basis points from 2014 to 2017. But I want to show you what it is on a cash basis. So, on a cash basis, we're pretty much flat. So if you look at 2014 to 2017, 11% to 11.1% and if you just take a second and look at the change of 2016 versus 2017, we're up 10 basis points on a reported basis, but we're down 20 basis points on a cash basis. So, we haven't lost our way. We have a mindset in this company, we've been doing zero-based planning for many, many years and so we have such a good hold over what our SG&A dollars are doing. On operating margin, this is a great result, 21.3%, a lot of personal care-type companies are trying to get to the low 20s, so we feel good about that number. EBITDA margin, it's a good surrogate for cash and cash earnings. This drives a lot of value. We've gone from the low-20s over time to the mid-20s and this is fantastic. EPS growth, so everything that came before is what leads to EPS growth and so we've had a few years of high single-digit EPS growth, 9% this year, 7% is the call for next year, $1.89. Okay. Allocation of capital, this is one of the most important things that we discussed, this doesn't change though. Number one far and away is accretive M&A, so we spent a lot of time, this management team spends a lot of time looking at deals. Number two is new product development, Matt walked you through a lot of those. Number three is CapEx for organic growth. Number four is return of cash to shareholders through dividends or through buybacks. And number five is debt reduction. And of course, if we did do a big deal number five would move to number one. We're not a capital-intensive company, we've walked through this many times, but our outlook for 2017 is around $55 million. If you take out the one-timers like capacity, installations, we bump around between $50 million to $60 million, so our outlook is right in line with our past practice. We announced this morning that we're increasing the dividend by 7%, high single-digit increase which is great, 40% payout, we're still right at that type number, this is 116 consecutive years of dividend. And I would be remiss if I didn't give you a comment or two on the proposed tax reform. I would say you guys know 80% of our sales are in the U.S., about 90% of our pre-tax income is in the U.S. 95% of our products sold in the U.S. market are sourced and produced domestically, so about 5% are imported. And so net-net imports and exports largely wash and it's kind of neutral. The best thing that could happen far and away for Church & Dwight is just the general corporate tax rate being lowered. But that's a quick perspective, we get that question a lot, so I want to give context. And with that, I think we'll invite the management team up and we'll take any sell-side questions we have.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. All right, gang. Come on up. It's not often you get the entire management team, so don't be bashful to ask some questions. We have virtually every function represented here. They're bumping around here. We had a terrific fourth quarter and just a really fabulous 2016. We're optimistic about 2017. So now we'll take your questions. Okay, Bill.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Two Bills there. Bill Schmitz?
Bill Schmitz - Deutsche Bank Securities, Inc.:
Can you guys bridge the organic growth and that negative 1% Nielsen to the roughly 3% in the consumer domestic business you did?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I used to masquerade as the finance guy. So, I'm going to...
Bill Schmitz - Deutsche Bank Securities, Inc.:
I remember, yeah.
Matthew T. Farrell - Church & Dwight Co., Inc.:
...let the finance guy do that.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I think I might – yeah, no problem. So, you'll see there in the Nielsen data for example, before we paid out, has been relatively weak and that's really track channels. So, we were slightly negative in track channels. We said in the release though about – if you think about it, we're slightly negative in track channels, but we're 2.8% organic from the consumer domestic division. And we said that that entire delta can be really explained by two things, about 300 basis points in total, about half in club and about half in the online channels. So, I would say that trend's probably going to continue. It's not going to get better over time, so that disconnect is going to be there.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. So, why isn't it like going into the first quarter, do you know what I mean because those trends, it seems like the club stuff is distribution more than growth, yeah, or is it growth have been club – do you know what I'm saying, like obviously, the e-commerce piece also should continue to grow. But I know that comp's a lot harder in the first quarter, but you'd think those trends would...
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I think you hit it on the head, Bill. I think if anything, that the comp is overwhelming any trends that we're going to see in Q1, right. To be comping a 5% organic or 6% even household business growth in Q1 is going to be very difficult. But, so with all that said, we're going to have better growth than is in track channels, but the comp in Q1 just is very high, so our outlook is 1% to 2% Q1.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. And then what percentage of sales is e-commerce now?
Richard A. Dierker - Church & Dwight Co., Inc.:
We've just said in the past, we're right in line with the 1% to 3%. So it's growing very quickly.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Yeah.
Richard A. Dierker - Church & Dwight Co., Inc.:
But that's probably the....
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. We're right in the middle, around 2%.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. And do you have big...
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, hey.
Bill Schmitz - Deutsche Bank Securities, Inc.:
What's that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
We have a field of people.
Bill Schmitz - Deutsche Bank Securities, Inc.:
I'm sorry.
Matthew T. Farrell - Church & Dwight Co., Inc.:
You're on number four. Let's get the other Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Yeah. Just on the laundry section, can you maybe, now over four or five months since the Henkel-Sun merger. Kind of thoughts of is this going to be good for the category in 2017, do you think it's good for the category in the long run, do you not have an idea at this point?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. That's a crystal ball question. So it's fair to say that when a large company buys another pretty good-sized company, a lot of their plans are already in place. So whatever Sun had in place for Q3, Q4, maybe even for 2017 is already in place. So, we don't really know – there's no evidence that says there's some obvious change in tactics because it's been going on for a few months. So here, we have to wait and see. There's one camp that says okay, you book, you get very promotional. The other camp would say, hey, people are going to be rational and it will be great for the category. So, we need a few quarters to figure that out and I'm sure it's going to be a question from everybody in Q1 and Q2, what's going on in the laundry. But as Rick points out, the comps, back to Bill's question, we have a 1% to 2% number in Q1 because our biggest quarter last year, we posted over a 5% organic number last year Q1, so that's a tough one to comp.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And just related to that, I mean, I didn't – I may have missed the thoughts of how you turnaround XTRA, that didn't seem to like there's any innovation, it's a price value-type position and that seems to be the one that's probably hit most by Sun. Are you optimistic you can turnaround this year and how do we do that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah – no, you're absolutely right. So, XTRA has lost share for three years in a row. As I pointed out, in 2016 XTRA grew our profit, so, and we haven't spent. So if you look at what we spent on a full-year basis for XTRA, we're around 37%, 38% sold on deal where it was simply tied and Sun 40% plus. So the question is, okay, you got to get into the game now to try to offset that because it's not indeed value, it's not really an innovation story, it's more of a price story. Yeah, Kevin. Only Kevin that we have.
Kevin Grundy - Jefferies LLC:
Thanks. Two questions if I may. So, Matt, can you comment on balancing a bit the market share performance, you guys lost market share in six of your largest 10 brands.
Matthew T. Farrell - Church & Dwight Co., Inc.:
In measured channels.
Kevin Grundy - Jefferies LLC:
I'm sorry – in measured channel, in measured channel. With the advertising marketing relatively flat, I know it's sort of consistent with your evergreen target. Does that lend itself, the market share dynamic, to the argument that maybe advertising marketing needs to step up a bit to stem some of these losses, if not gain share and then I have a follow-up question.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Well, I'm going to give you a couple of opening remarks and then I'm going to ask our CMO to comment. I'm may say what she's going to say. So, marketing is 12%-plus of your revenue, so it's a pot, you have to decide how you're going to deploy it. So you're going to move things around from one brand to the other. Now, some brands have tremendous equity and they can withstand having less spend on them in a given year and then you move the chips over to another brand. So, we will have to deploy it smartly so that we're going to get the right effect. And some of that measured channel versus unmeasured channel stuff we're pretty relaxed about, because we know, we see the numbers and everybody can't see it. It's going to create greater unease going forward, I think, if you're an investor and analyst to try to see what's going on in unmeasured channels, but I'll let Britta comment on that.
Britta Bomhard - Church & Dwight Co., Inc.:
Sure, sir. Just building on what Matt said, I think we have different reactions in different categories of advertising, so what you will see, Slide is very obvious, great innovation, you can see it, so advertising will drive a change very quickly, whereas other categories where advertising is constant, you can't see that change as quickly. I think we're very confident that the advertising we have or the communication we have is driving different categories. Then if you look at the overall, there's many, how would I say, noise overlaying it. We talked about laundry and the promotional effect overlaying the noise or we talked about TROJAN, that shift in channels is actually overlaying the true brand performance. So we look at it holistically across all the channels we have.
Matthew T. Farrell - Church & Dwight Co., Inc.:
A follow-up, Kevin. Another one?
Kevin Grundy - Jefferies LLC:
I'm sorry?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Another one.
Kevin Grundy - Jefferies LLC:
Yeah. Sorry, Matt. Just a follow-up as, just to stick with online for a second, maybe talk a little bit about some of the opportunities, and maybe some of the risks you've seen in other categories whether it's – like blades, wet shave, some personal care categories like beauty where sort of have been demonstrated that the barriers to entry are a bit lower and there's been some risk to the incumbents. So, talk about how you guys are sort of looking at that. Britta, if you could chime in too particularly like in contraceptives as an example, to some of these categories that lend themselves a bit more to online? Thanks.
Britta Bomhard - Church & Dwight Co., Inc.:
Sure. So I would say categories are very, very different, so lower barriers to entry in beauty for example and cosmetics, yeah, or in skin care, if you look at our categories like condoms needs trust, yes, so we've seen across the world plenty of small condom pop-ups, right. None of them has stuck really anywhere in the world, because this is a category where long-term trust in the brand is absolutely essential. Other categories I would talk about, it's a huge opportunity for us actually online because there are categories where you don't really feel comfortable if you go in the store and purchase them. So, we have a brand, for example, Replens/RepHresh, yeah. You don't really want to be seen with a basket and saying I have personal odor. So, these categories were doing extremely well online, so I think the hard one is you have to differentiate on online very closely, think about what the consumer wants and what they're looking for. So, I personally see it as a huge opportunity for us. I'm not really worried. I don't see it as a threat or disruptive.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Joe?
Joe B. Lachky - Wells Fargo Securities LLC:
Thanks. First question I guess in terms of this move from tracked and non-tracked channels, what's the margin delta between your businesses in those two different channels. And then, secondly, on the acquisitions, it looks like you're paying roughly 4 times trailing revenue, call it 14 times EBITDA. For businesses that are in smaller categories, what's the goal there, is it geographic expansion for those two acquisitions you announced this morning?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes. So, when we look at online contribution versus bricks-and-mortar contribution, we're looking at the basket, because some are actually going to have better margins online, some are going to have worse. But in total portfolio, they're about equivalent. We're not seeing an erosion from our online business. Your other question was on multiples?
Joe B. Lachky - Wells Fargo Securities LLC:
Yeah. It looks like you paid a pretty hefty multiple for some of these acquisitions, I'm curious what the growth opportunity is.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes, so we spent $290 million on those two. I'd tell you, what we paid was a little sub-12 and we think synergies is sub-10. So we think it's still a great deal whether it's international, domestic, wherever it would be. And I think – by the way, we also get some more scale for some key countries internationally, but I'd say it met all of our financial criteria.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Jason?
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. So, I have two questions. One, just on international. Obviously, years ago really didn't get that much of a discussion, now we talk a little bit more about it. So you're talking about some of the investments you're making there, maybe just to dovetail on Joe's question just about the acquisitions there, how should we be thinking, what percentage of sales if you think 5 years, 10 years down the road, will international be part of the story? And then the second question, I guess, so really wanted to talk about the gross margin guidance and the promotional and the commodity, maybe if you can flesh that out a little bit. The comfort level that you have in case the promotional environment does get worse, 60 basis points does seem a lot for a CPG company just in this environment. So I'm just, I know you lean on the productivity, but can you just maybe put a little more color behind that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay, well. We have the good fortune of having the head of our international business with this here today, so I'm going to let Steve take a swing at your question.
Steven P. Cugine - Church & Dwight Co., Inc.:
Thank you. So at Church & Dwight, we really haven't focused that intently in international expansion. Several years ago when Matt asked me to come in, I really viewed international as a wonderful opportunity to be a growth engine, just another piece of our growth strategy long-term. So we do feel that international represents a significant growth opportunity for us, we're making investments and Matt alluded to two new sales and marketing offices that we just opened this year, one in Panama to service Latin America and one in Singapore to service Southeast Asia, both of which are very dramatic growth opportunities for the company. So, we'll continue to make acquisitions and investments in terms of driving growth behind the brands that we exist both domestically and internationally. So, we see this continue to play out as a source of growth, incremental growth for the company. Where do we see it going long-term, you want my answer or Matt's answer? But I would say that we would – we think that as you look at CPG across the world that we would see this playing out to be a much more significant part of our overall portfolio than it has in the past.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes. So where we have that earlier slide on international, they remember me saying that we're doing what a lot of the CPG companies did decades ago. During the last couple of years, we said, hey, we have to get after international. We have really good brands. We have some brands that can travel. Not all, but some can and Steve and his squad were doing a great job. But we're going to have above average, so just think about our model, 3% organic growth, above-average organic growth from international for years to come. That's going to help us, total company. And the ambition, we're a $500 million business today. What's our ambition? Our ambition is to be a $1 billion business. Will I be in a nursing home when that happens, maybe not, but that's not – that's organic and acquisitions, right. So, we've done acquisitions in the past. We did BATISTE a few years ago in 2011, listed these J&J brands and we're always on the hunt for other brands, but we're not slaves to our numbers. I'm not going to say, hey, we want to be $1 billion by this year. Not going to happen, but we do have high expectations of the business.
Richard A. Dierker - Church & Dwight Co., Inc.:
And then on the gross margin question, right. I'll just reiterate what I said. So, we're getting 40 basis points from acquisitions, great. It's been offset by commodities and promotional spending in FX and then we're getting the balance of it through litters in volume and productivity. To your early estimate of that 40 basis points, are we comfortable with that 40 basis points? Well, I'm not going to break out the 40 basis points in any more detail. I'll just tell you that it assumes double-digit increases in our surfactants. It assumes a mid single-digit increase in our resin. So we have commodity inflation built-in, since 20%-plus increases on diesel, right. I mean, so we have expectations and if it's more than that then we'll do what we need to do to help offset that and whether it's productivity program stepping on that or whether it's SG&A, whatever it is, we always have a whole array of levers that we pull if things don't go as expected.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Caroline?
Caroline Levy - CLSA Americas LLC:
Thank you. I have to follow tradition and ask two questions. Could you dive into the leaning on online margins because I thought it was really fascinating, most companies are up, they're saying they make more online?
Matthew T. Farrell - Church & Dwight Co., Inc.:
In some categories.
Caroline Levy - CLSA Americas LLC:
But they, you start to wonder if you factor in all the investments in digital and the human resources you have to apply them in, I just want to understand a little bit more about that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. There's some truth in the fact that digital advertising is more efficient. We went through that example with litter. So instead of bombing away with TV advertising, you get to affect, to reach everybody. You're only going after the cat owners, so there are efficiencies in the advertising side, and – remember, that's going to be 12% of your sales. So you can be more efficient there, if I'm just going to improve your margins. Heavy things don't travel well. So when you think about online, so heavy things like a laundry detergent, litter, those are categories where you're going to be more challenged to have the same margins as you have in store, but then if you have some personal care brands on the other side, you're going to make more money than you do in retail. It is a balance.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Right. So net-net, our online margins are at or above company average because of the personal care mix, right. So that's – we've said that the last few quarters and that's still the truth.
Caroline Levy - CLSA Americas LLC:
Okay. And then the other one is just how do you get the operating leverage that you look for when you buy overseas because you just don't have the scale you have here, not that you're the biggest company here, but in a way opening the offices in Singapore, and so how do you also get margin expansion while you're doing that?
Matthew T. Farrell - Church & Dwight Co., Inc.:
When you acquire a business, you mean? Well, when you acquire, the interesting thing about acquiring a business is you're buying marketing contribution. So essentially it's gross profit minus marketing. So we don't add a whole lot of SG&A when you're buying a business. So, right off the bat if you can get leverage on what you bought, you're going to improve the operating margins of the business, so. It's something that – all this SG&A doesn't come with it when we acquire a business. So we have to acquire smart, so you have to buy where you have some infrastructure in different countries, particularly internationally. So that limits us a little bit more. It's hard for us to buy a business in a country we're not in and not bringing the SG&A. And then some of the math starts to fall down because we're oriented towards cash, how much cash the business throws off. I hope that helps you.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And the only thing is what Matt told you before, that small ANUSOL deal for example 80%, 90% of those volumes are going through Canada, we have sub Europe, right and Australia. So we feel like we do have a platform to leverage there. Those headquarters are really the jumping off point for regions, right. That's just a few SG&A heads and that's really the jumping off point for future expansion.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. How are you?
Unknown Speaker:
Just sticking with international, I was still curious about the portfolio cohesiveness question, right. You talked about the financial attributes and I know that even domestically, right, the business has its chunks of businesses that don't necessarily have the most traditional strategic cohesion across the board and you've done wonderfully well with that. But you did it in one country, right? So to try to build an international business which is whatever it is, six or seven countries with a sort of feeling a little bit scattershot brand portfolio. I'm just curious if strategic fit is part of it beyond the financial attributes and the ability to leverage your infrastructure and so on? Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. That sounds like an indictment, so I think, Steve is ready for that beach ball.
Steven P. Cugine - Church & Dwight Co., Inc.:
Sure, not a problem. It's a great question. Many of these international subsidiaries, the countries that Matt puts on the chart were acquired, right. When we did other acquisitions, Carter-Wallace has been the primary one and it had some cats and dogs for sure. So, three years ago, what we decided to do is to make this an engine of growth. We had to have a strategy. Both what markets, what brands, what capabilities and where from an acquisition standpoint we would like to go. So, what we did is we identified key brands that we knew we could grow in international markets, right? That's one. Two is, we have a North America focus, so we take the capabilities that the U.S. has and we extend them north, Canada, south into Mexico, so you saw Mexico, fabulous performance. We expect that to continue to grow, the biggest brand growing the fastest is our ARM & HAMMER franchise, so we feel like we have a long runway and we can continue to extend that further south through Latin America and the new sales and marketing offices will be a jumping-off point for that. Around the world is mostly a personal care business, so it's our personal care brands that we've been able to really ignite in many parts around the world. BATISTE, fast-growing in every market that we launched in, right. STERIMAR, so we sell STERIMAR in 87 countries around the world. It's a unique phenomena that doesn't really exist in the United States, it's this concept of nasal hygiene. So we look at countries like China as a great opportunity to leverage our capability, all the clinicals that we do in this space into emerging markets and they've really taken hold. So, one of our most successful markets for STERIMAR is in Mexico City for those same reasons. So we're exporting that same technology, talent, and capability in markets where we believe we have a right to compete and win. Femfresh is another category that is growing quite nicely for us. So we really selected down for international markets, key brands that we know where we have a competitive advantage and a right to win and then we're deploying our capabilities in markets, so then we select countries that we want to win in and that's been the magic of success, really driving significant growth. Last year, we did over 8% organic growth. This year, we're doing 10%, really based on that very strategic model.
Unknown Speaker:
That's great. That's really helpful. Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Olivia?
Olivia Tong - Bank of America Merrill Lynch:
Thank you. First question on laundry, we didn't really talk a lot about liquid laundry detergent, it's been a while since we've seen something in terms of innovation there and it's still a much larger category than unit dose despite the growth there. So I was just wondering if you can give it a little bit more color on that? And then back to international, clearly the growth has been phenomenal there, but for 2017, you're looking for growth about half the level what you achieved in 2016. So can you sort of bridge that gap a little bit, realizing that of course it's tough to expect double-digit growth in perpetuity? Thank you.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. The liquid laundry category, you're right. There isn't a lot of innovation in liquid laundry, so it's more of a brand story and brand equity, so all the growth has been driven by unit dose over time. I think that's going to continue in the future, so it's – no expectation, there was an expectation actually at one point there'll be further compaction in liquid laundry that clearly is not obvious today. Once upon a time, it was believed in 2017, liquid laundry will be compacted again because Wal-Mart announced that years ago. That is not on the radar screen right now. So, with respect to liquid laundry, it's more of a brand story. I'll ask Britta or Lou, if they want to add anything on liquid laundry detergent? You want to add to that?
Louis H. Tursi - Church & Dwight Co., Inc.:
The only thing that I would add to that would be that over the years, we have launched a lot in laundry detergent, and some of those sub-segments have done better than others. And so, there's distribution opportunities on some of those that we still haven't capitalized on, as we launched a different flavor or in the free category sensitive, that's what I mean, so we have opportunity in the sensitive category as an example. So, we are looking to expand our distribution in some of the great items that we've launched in the past that haven't capitalized on all the distribution opportunities.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay, what's the second question you had, that was a two-parter?
Louis H. Tursi - Church & Dwight Co., Inc.:
Yeah. I would love to commit to 10% or double-digit growth from here into infinity. But I think what we see is some of our core markets, like developed markets in Europe which had a fabulous year last year, we don't expect that to continue long-term, we expect that to moderate to kind of the company average growth. Last year, they really over-delivered. Same thing with Canada with a great performance last year, we don't expect that long-term to continue. But we do expect the 4% to 5% at a minimum. We have higher expectations for ourselves in international markets, but I think we do see developed markets slowing down from their high point last year.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Steve?
Stephen R. Powers - UBS Securities LLC:
I'm actually going to build on both of those questions. On the laundry side, your main competitors are – speaking of branding and marketing, are branding a lot right now, right. Both of them in the Super Bowl with various properties. So it sounds like you're going to go to market in liquid with basically your current portfolio, is that a big area of focus for stepped-up marketing next year or – is – what's the strategy in liquid as your competitors do a lot?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. There's no way we would – we'd go through our laundry strategy today for 2017. Is that what you're asking?
Stephen R. Powers - UBS Securities LLC:
So, I guess, yes. There's no real incremental news that you're....
Britta Bomhard - Church & Dwight Co., Inc.:
Maybe I can help.
Stephen R. Powers - UBS Securities LLC:
Yeah.
Britta Bomhard - Church & Dwight Co., Inc.:
Maybe I can help a little bit. So, first of all, Super Bowl, I think – I want to be very clear, I think it's a great PR for most of them, but value. We are value-driven. We are very clear now on our metrics where we invest, and where we don't invest. So I think that's my number one to say about Super Bowl ads, right. We all enjoy watching them, but if you think about it you want to reach consumers at affordable cost, they're not the greatest. Secondly, I want to say, laundry, I mean, strip out a little bit of the noise, how much innovation has really been in liquid laundry over the last couple of years. You get a new flavor and a new flavor gets promoted and then it drops off again. And that's true for many of our competitors and I think we're making a decision to be much more clear that this is the area where consumers are not looking for something new every single time. They want good great performing products at a great value and that's what we are driving, what we have been driving. And just to come back to our shares, I think that's the secret formula of ARM & HAMMER and we've proven even in 2016 with all that kind of laundry battle going on, that ARM & HAMMER was a big winner. So, I think that's just to put it in context and distract a little bit of the noise around.
Olivia Tong - Bank of America Merrill Lynch:
Okay. Fair enough. And then on international, just trying to get a sense of it sounds like, it feels like it's an increased priority. When it comes to M&A, is the financial bar higher or lower internationally versus domestic?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. it's not lower. The financial bar is universal, whether it's international or domestic and the businesses we just bought have cleared those hurdles.
Stephen R. Powers - UBS Securities LLC:
Okay.
Matthew T. Farrell - Church & Dwight Co., Inc.:
So, there's no relaxation on our standards.
Stephen R. Powers - UBS Securities LLC:
Okay. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Jason?
Jason English - Goldman Sachs & Co.:
Thank you for the question and congratulations again on a strong finish to the year. A couple of quick questions. First, kind of housekeeping on the stock options accounting change. If you look at your 10-K filing for last year, it would have been around a $0.14 benefit, the year before $0.06, the year before $0.07, why only $0.03 benefit as we look into next year and I guess what I'm getting is, is there a degree of conservatism embedded in that?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I'd probably answer that a couple of different ways. So, quantitatively, you're right. It's a bigger benefit if you take 2016, our math has a dime, $0.10 if it was 2016. If you take the five-year average, it's a nickel. If we take Q4, annualize it, zero, right? So, it all depends on how the stock price moves and it's kind of a circular relationship. So, you can't have a low target price and high expectations stock option exercises, right? It just doesn't work in the modeling. So, that's on the stock option exercises. So net-net, $0.03, about $1.8 million of stock option exercises is our expectation. That could change, right? And we've seen our peer group, a lot of volatility, you guys see it even more than I do, right, people have raised and lowered multiple times already on this new accounting standard and so we're trying to take the noise out of it and if – hey, if it's worth it we're going to – we'll raise the number, we're going to be really clear about it.
Jason English - Goldman Sachs & Co.:
I appreciate the visibility. Let's talk – go back to a question where we don't have the visibility and that's back to the unmeasured channel performance. It's hard, it's difficult since we can't see it, feel it, touch it and we're used to seeing, feeling and touching the performance. It's also hard because if we look at your performance and we compare it to what we can see, the spread, the delta is quite volatile. We have a really wide gap this quarter, a pretty narrow gap the quarter before. Implicitly you're guiding to a fairly narrow gap in the next quarter. I guess, we'll see how consumption comes out but what we've seen so far suggests a pretty narrow gap. Can you give us a little more color in terms of what drives the volatility quarter-to-quarter, why that isn't sort of a steadier state magnitude of relative outperformance? And maybe if there were some real lumpy volatility from last year, you can give us some color just so we hopefully can anticipate it coming?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Well, some of it can be distribution, the timing of distribution from year-over-year. Let's say you're right about online, it should be pretty steady if you have X sales online in one quarter it should be that or more in the next quarter. But, yeah, I think there's definitely going to be some distribution and portfolio mix year-over-year, but it's something we struggle with too, it's hard to forecast actually.
Richard A. Dierker - Church & Dwight Co., Inc.:
I would say the same thing, it's a little lumpy for us too, so we tried to give you guys the best all-in algorithm that we can and sometimes we are under and sometimes we are over, but visibility is still tough.
Matthew T. Farrell - Church & Dwight Co., Inc.:
There's something else you should be aware of too, you can be online on, say, Amazon with plenty of products this month and next month, you're not. So you can get in and out because of their algorithms and how much you're selling online, et cetera, and that does create some wide fluctuations within a quarter and sometimes quarter-to-quarter. I'm sure you've heard that.
Britta Bomhard - Church & Dwight Co., Inc.:
Maybe I can help with one little one. So how many of you took a New Year's resolution? We had a big campaign, New Year, New Me on vitamins, which is, we are the number one brand on Amazon online. So these kinds of effects and how successful one of these campaigns is going to be as we are all learning about online is hard to predict. So I would say that's also to invisible parts, these accelerating factors, which is certain categories perform well, certain timing of the year perform well. So that's for example, why the gap in Q4 where we shipped for that New Year, New Me was already, not visible to you guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Right here.
Unknown Speaker:
Thanks. I have a general question on pricing and your ability and willingness to pull the pricing lever in 2017 especially given the heightened competitive environment. That would be first. And then second, your price mix internationally during the quarter deteriorated sequentially. So if you could touch on that as well as in terms of your ability to do it internationally, thinking about rising or increasing FX headwinds?
Matthew T. Farrell - Church & Dwight Co., Inc.:
When you say the price lever in 2017, you're saying our ability to raise price? Yeah. Okay, well, as far as raising prices goes, typically the categories you may be able to do that are categories where you're most dominant. So, say, baking soda, you have a 75%-plus share. Condoms, you have a 75%-plus share. But if you don't have that kind of leverage it's more difficult, number one. Number two is you need to have the support of the commodity cost rising. So, there are a lot of retailers, we will be able to pull the lever if you can support it with input costs which of course we have, but it remains to be seen if we can pass that on in 2017. A lot of retailers are very reluctant to take price as you probably know. What's your second part of your question?
Unknown Speaker:
Just the same concept internationally, because in the fourth quarter price mix deteriorated sequentially, so just thinking about it internationally as well as you think about your mix?
Richard A. Dierker - Church & Dwight Co., Inc.:
If anything it's probably just mix rather than in terms of country, right. If Canada's doing better, it's more of a household-type product, that's probably more than anything. I wouldn't read into it.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Anybody else before we wrap it up here?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Well, thanks you all for coming today. Thanks for joining online, as I said super fourth quarter and optimistic about 2017. Thank you.
Executives:
Matthew T. Farrell - Church & Dwight Co., Inc. Richard A. Dierker - Church & Dwight Co., Inc.
Analysts:
Jason English - Goldman Sachs & Co. Kevin Grundy - Jefferies LLC William Schmitz - Deutsche Bank Securities, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Stephen R. Powers - UBS Securities LLC Joseph Nicholas Altobello - Raymond James & Associates, Inc. Caroline Levy - CLSA Americas LLC Jason M. Gere - KeyBanc Capital Markets, Inc. Olivia Tong - Bank of America Merrill Lynch Rupesh Parikh - Oppenheimer & Co., Inc. (Broker) Nik Modi - RBC Capital Markets LLC
Operator:
Good morning ladies and gentlemen and welcome to the Church & Dwight Third Quarter 2016 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for the call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Also please limit during the Q&A, your questions to one initial and one follow-up. Sir, please go ahead.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Good morning, everybody. Thanks for joining us for today. I'll provide some color on the quarter and then turn the call over to Rick Dierker. When Rick is finished, we'll open the call up for questions. The Q3 was a solid quarter for our company. EPS exceeded our outlook, organic sales growth of 1.2% was in line with our August outlook of 1% to 2%. We would have been at the high end of the range if not for a far worse than expected result in our animal nutrition business which was an unexpected 70 basis points drag on the outlook. The quality of earnings was high this quarter. We expanded gross margin, we invested in higher marketing of 50 bps and SG&A was lower year-over-year. We overcame a high tax rate, a small product recall, and a big decline in our animal nutrition business and still beat our EPS outlook by $0.01. Our Consumer business delivered volume-driven organic sales growth of 2.5%, led by continued strong growth by our international Consumer business. In the U.S., our organic sales growth met our expectations, reflecting higher couponing as we communicated back in August. The good news is category growth was broad-based. Ten of our 15 categories grew in the quarter. Now, I'm going to say a few words about four of our categories. The laundry category continues to be healthy, growing 4% year-over-year, and our laundry business grew with the category. This is the sixth quarter in a row of laundry category growth driven by both the unit dose and liquid segments. In liquid laundry detergent, this quarter marked the 27th consecutive quarter of share growth for ARM & HAMMER liquid laundry. In contrast, our XTRA brand lost share in the quarter, as we continued to see deep competitive discounting. Similar to what we said in Q2, we expect XTRA net profits to increase year-over-year for full-year 2016, and we have plans to turn around that brand. Also in the liquid category, OXICLEAN grew share to 1.8%, driven by strong promotional support. As we have said before, we are committed to OXICLEAN laundry detergent. We are encouraged by the trial activity in this most recent quarter, and our repeat rate continues to improve. Turning to the unit dose segment, our unit dose products continued to gain traction and had some of the largest gains in the category. For the second consecutive quarter ARM & HAMMER unit dose grew twice the unit dose category growth rate. And our growth was driven by our bi-layer and dual chamber innovations. Most important, our unit dose business was equally driven by base and promoted volume, signaling a healthy balance. ARM & HAMMER unit dose grew 50 basis points to 3.2% share in the quarter. Similarly, OXICLEAN unit dose also grew share in the quarter and is now a 1.1% share. These are encouraging signs as we continue to go in the right direction. Finally in fabric care, the stain fighter category grew 3.2%. OXICLEAN grew consumption 7% and is the leading stain fighter in the additive category with a 48% share. OXICLEAN grew share 170 basis points in the quarter. The litter category continues to be very competitive with increased couponing. For the quarter, the litter category was up 3.7%, while our brands were flat in measured channels. Our shipments were up as our online litter business more than doubled. Long-term we have won in this category through innovation, which continues to be our focus. Now we'll talk about vitamins. The overall VMS category continues to show steady growth, up 3.8%. The gummy segment of VMS grew 10% in Q3, which includes both adult gummies up 14% and children's gummies down 5%. Our adult brand VITAFUSION had another good quarter, growing consumption 9.7% with the success of our new products. L'IL CRITTERS children's gummy had a great quarter and grew consumption 6.6% compared to a 5% decline in the category. This is the second consecutive quarter that we have outpaced the children's gummy category. Today the gummy form of the entire adult VMS category is 10%. It was 3% when we bought the business four years ago. VITAFUSION and L'IL CRITTERS are the number one brands, with shares of 28% and 30% in measured channels respectively. Adult gummies is where we are putting our focus. It is underdeveloped and will be the source of future growth for us. The last category I'll address is dry shampoo. This category grew almost 27% in Q3 after growing 26% in Q1 and 28% in Q2. The category in the U.S. is now over $100 million with the potential to be a $300 million category if we match the historical category growth experienced in the UK where the product originated. BATISTE is the number one brand in the U.S. with a 23.6% share. The BATISTE brand is expected to be one of the fastest-growing brands in the future for us. Now I'm going to talk about International. Our International Consumer business has emerged as a growth driver for Church & Dwight. After growing 3% to 4% annually from 2011 to 2014, our International business grew 8% in 2015 and is expected to hit 9% in 2016. BATISTE is only part of the story. Many brands have contributed to the success story. We have enjoyed stellar growth in Europe, Canada, and Mexico this year, while our export business continues to open new doors for our brands. We look forward to steady, strong growth from the International business in the future. Our Q3 total company organic growth was held back by significantly lower volume in our animal nutrition business, which reflects depressed milk prices. When we began the year we expected full-year growth from this business to be 1% to 3%, and now we're expecting a 9% decline on a full-year basis. That is quite a reversal. Thanks to the strength of our Consumer business, we expect to deliver 8% EPS growth and 3% organic growth for full-year 2016. We said we're early in our 2017 planning process; we'll say more about that in February, but for now we again expect high-single digit EPS growth next year. Next up is Rick to give you details about third quarter results, the outlook for Q4 and the full-year.
Richard A. Dierker - Church & Dwight Co., Inc.:
Thank you, Matt, and good morning, everybody. I'll start with EPS. Third quarter reported EPS was up 4.4% to $0.47 per share, compared to $0.45 in 2015, which was $0.01 ahead of our $0.46 outlook. Reported net sales were up 1% to $871 million, organic sales growth of 1.2% was in line with our 1% to 2% range, but at the lower end, dragged down by the 70 basis point hit from our SPD business. When we spoke to you in August, we assumed a 3% decline in that business versus the 11% decline we experienced. Now let's review the segments. Consumer Domestic's organic sales increased by 0.8% in the quarter. Volume growth was solid at 2.1%, offset by 1.3% drag from pricing. Now we expected approximately 1% organic for that business as we had anticipated the incremental couponing to support our new products and Q4 promotional shifts. As mentioned, we were a little below 1%, as we also got hit with returns due to a small product recall from our Orajel business. I know you guys are a fan of stacked numbers. So I wanted to call out our volume results for Q3. Of the 3.5% stack organic, all of it is volume. Looking ahead to Q4, we expect organic sales to be 2.5% for the Domestic business. That translates to maintaining our full-year organic sales outlook of 3%. Consumer International organic growth was up an impressive 12.1%. BATISTE continues to build depth of distribution in many countries, OXICLEAN and ARM & HAMMER continue to expand in North America and TROJAN continues to do well in Latin America. We're raising our expectation for the full-year organic growth from 7% to approximately 9% for the International business. To recap, 3% for the Consumer Domestic business for the full-year and 9% for the Consumer International business equates to 4% full-year growth for the global Consumer business and we are really pleased with that result. For our SPD division, organic sales were down 11.5%. Milk prices continue to be low due to an excess global supply of milk and weak exports due to a strong dollar. As said in the past, we like this business but we do experience these cycles from time to time. On the bright side, the industry does forecast a slight improvement in milk prices in 2017. Turning now to gross margin, our reported third-quarter gross margin was 45.4%, a 60 basis point increase from year ago, primarily due to lower commodities in our productivity programs. Q3 gross margin benefited from lower commodities worth 40 basis points, productivity programs and lower manufacturing costs worth 60 basis points. We also had 30 basis points from higher margin acquired business and going the other way we had a drag of 50 basis points from price/volume mix, as we had the higher promotional investments, largely the couponing we discussed earlier, plus we had a 20 basis point drag from currency. Now moving to marketing, we increased marketing spend by 5.8% year-over-year. Marketing as a percent of net sales increased 50 basis points to 11.3%. SG&A as a percentage of net sales was 11.6%, a 30 basis point decrease from the prior year. This decline was primarily due to the timing of R&D spend and lower litigation costs. Now on to operating margin, the reported operating margin for the quarter was 22.5%, which is 40 basis points higher than the prior year, and the other good news is as a proxy for cash earnings, our EBITDA margin was up to 26% in the quarter. Next income taxes, our effective rate for the quarter is 35.6% and we continue to expect our full-year rate to be 35%. Turning to cash, we had a really strong cash flow quarter. On a year-to-date basis we have generated $495 million of cash from operations, an $86 million increase from the same period a year ago, primarily due to higher cash earnings and improved working capital. So in conclusion, the third quarter highlights include a strong consumer organic growth rate of 2.5%, increased gross margin expansion as we exceeded our outlook by $0.01, even after absorbing a hit from the SPD revenue decline and a small product recall. Turning now to the fourth quarter outlook, we expect Q4 organic sales growth of approximately 1% to 2%. The Consumer business is expected to pick up steam in the fourth quarter at 2.5% organic growth while we expect the dairy business to be down 13% and a drag on the total company organic sales growth. We expect fourth-quarter earnings per share of approximately $0.42, compared to $0.41 a share a year ago or a 2% increase year-over-year. For context, the significant year-over-year decline in SPD revenues equates to $0.01 drag to the EPS line. And we also have a higher tax rate that equates to about $0.01. You may recall the Q4 2015 tax rate had the full-year R&D credit all in one quarter. Turning to the full-year, we now expect organic sales growth to be at the lower end of our 3% to 4% range, which reflects the previously discussed headwind from our Specialty Products Division. We continue to expect gross margin expansion of 110 basis points due to continued lower commodity costs and greater distribution efficiencies. And we also continue to expect 60 basis points of full year operating margin expansion and to deliver 8% EPS growth. Finally, we now expect $650 million of operating cash flow and $50 million of CapEx for the full year. This equates to $600 million of free cash flow, which represents over 125% free cash flow conversion. Now, Matt and I will open it up for questions.
Operator:
Thank you. Our first question is from Jason English with Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Hey, guys. Thanks for the question. I appreciate it.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Jason.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hi, Jason.
Jason English - Goldman Sachs & Co.:
Hope all is well. A quick question on margins, I know we usually have to wait for the Q on this, but can you give us some of the color in terms of the gross margin bridge, the puts and takes that drove the increase this quarter?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes, sure. I tried to do that in my script the last few quarters. But continued improvement from commodities was worth 40 basis points. Productivity, manufacturing improvements was worth 60 basis points. Negative price/volume mix was a drag of 50 basis points, and that's largely the couponing that we talked about – and that's for the whole company. Acquisitions was worth 30 basis points higher margin businesses and then a drag of 20 basis points for FX. Now, as you know, the commodity benefit will start to continue to go down and that's in our expectations for Q4. For example, commodities by itself, Q1 was a benefit of 120 basis points, Q2 70 basis points, Q3 40 basis points and we expect 10 basis points in Q4.
Jason English - Goldman Sachs & Co.:
That's helpful. Thank you. I know we're not going to get into a lot of detail on 2017 yet, but you did put some numbers out there this morning, and in there you talk about ongoing progression in gross margins expected for next year. What are some of the puts and takes that give you confidence in your ability to get there, given that as you just pointed out, the commodity tailwind should be dissipating?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, I think you're exactly right. In general for commodities next year we think it's pretty benign with the exception of surfactants which is going to be up we believe in 2017, but remember, we have our evergreen productivity program and that's really the driver behind gross margin expansion all the time and sometimes that's masked by the commodity impact.
Jason English - Goldman Sachs & Co.:
Got it. That's helpful, guys. I'll pass it on.
Richard A. Dierker - Church & Dwight Co., Inc.:
Okay, Jason.
Operator:
Thank you. Our next question is from Kevin Grundy of Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Hey. Good morning, guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Kevin.
Kevin Grundy - Jefferies LLC:
Matt, I wanted to start on the SPD business, and I guess given what milk prices did there a disappointing result, does a quarter like this give you any pause with respect to the fit in the portfolio. I think your commentary in the past has been around a relatively comparable margin profile, somewhat attractive return on operating asset kind of business, but I guess the rebuttal would be it seems to be non-core and arguably a distraction. If investors wanted exposure to dairy prices, they could do so by investing in other assets. And I guess more fundamentally, a concern could potentially be that from one quarter to the next you could be in a position where you're faced with pulling back on investment behind a mega brand as milk prices tank in order to hit the guide on the quarter. So if you can revisit I guess some thoughts there and whether a quarter like this gives you any pause that'd be helpful. And then I have a follow-up. Thanks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, Kevin. That's a good question. I'm sure a lot of people would question their hearts because the business had such a falling off of this quarter versus even our expectations when we spoke to everybody in August. But we do take the long view on this business, so we don't look at it as simply a – the dairy business that it is today, and it is one-dimensional. It's largely doing business in the U.S. and largely in dairy, but we've changed the focus of that business from simply dairy to animal productivity and what we did was we bought this business a year and a half ago called Vi-COR, early 2015. And what that did was that got us into poultry, swine and cattle, and also some international products. So it got us exposure to other species. So we want to even out the cycles over time by growing into other species and also with more acquisitions. So you might say well, if I want to invest in an animal productivity business, I can go to Zoetis or one of these other companies. And I would say, look, this is an asset light business. We have the good fortune of the legacy business of this company, which is sodium bicarbonate, having morphed out of that into animal productivity. And we have a lot of science in that part of the company, which is probably not well understood, PhD chemists, veterinarians, et cetera. So we have a great nucleus of people to build upon. And because it's asset light, because you know we're a cash driven company, has all the characteristics we want to grow over time. And the big macro is you got 7 billion people today, going to 9 billion in 2050. So it's a long answer, but it probably deserves a long answer considering the fact that it influenced the numbers this quarter. Now, looking ahead to 2017, the good news is the milk prices are forecasted to start recovering next year, so it's not going to be as bad next year as this year, so we would expect some growth out of the Specialty Products business in 2017. But it's certainly a legitimate question, Kevin.
Kevin Grundy - Jefferies LLC:
Okay. Thanks, Matt. And a follow up here, the Consumer organic sales guidance for 4Q, if I'm not mistaken, is 2.5%, and even – so when I take a look at the comps, that still implies some slowing in the fourth quarter. Can you talk a little bit about what's driving that. The Personal Care number was a little bit weak in the third quarter. I don't know if there is an expectation that persists, and then what exactly is driving that dynamic. Is there more couponing and heavier trade spend given what's going on in laundry right now, where that's ramped. So just if you could help sort of help me understand a bit what's driving the two-year average slowdown into the fourth quarter as well. Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Sure, Kevin. It's Rick. Now remember, a couple things here. We had a great VMS second half in 2015. We had recovered in a big way from all the cuts we experienced in the back half of 2014 and early 2015. So the back half was like 5.5% growth, for example, and the first half was flat. So to some degree, the comps were influenced by – the slowdown was influenced by that. That's number one. Number two, we do have some incremental couponing to drive trial. That was largely a Q3 event, but we do have a little bit in Q4. And in general, Q4 going to 2.5% organic is a predominantly volume driven result. And there's a little bit of price mix in there too, but Personal Care growth, which was a little bit negative in Q3, is expected to recover and be slightly positive in Q4 as well. So hope that helps. That's a little bit more color.
Kevin Grundy - Jefferies LLC:
Okay. Thank you.
Operator:
Thank you. Our next question is from Bill Schmitz of Deutsche Bank. Your line is open.
William Schmitz - Deutsche Bank Securities, Inc.:
Hey, guys. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
Richard A. Dierker - Church & Dwight Co., Inc.:
Hey, Bill.
William Schmitz - Deutsche Bank Securities, Inc.:
A couple things. What's the endgame with all this cat litter promotional activity, because it's not like a super high return category. I'm just not sure why – it seems like a zero-sum. So like why do you think the activity is so pronounced now and how long do you think it will last, and maybe you think it abates a little bit as commodities start to firm or even rise a little bit going forward?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Bill, it's a good question. We've been on the sidelines with respect to the amount sold on deal. So we're not the offender, but there's been a tremendous amount of couponing by the other two players in litter. And obviously, they're promoting some of the new products that they have. But for our part, shipments were up in the quarter, and our new product, which is MICROGUARD, is the second highest repeat rate in litter only behind the original CLUMP & SEAL. So Nestlé, which is Tidy Cat, they're the big winner this past quarter, and we lost some share. So our view is that when we have innovation -- and you know us, we always do have something coming -- that's the time to promote heavily. But we're not part of the war right now.
William Schmitz - Deutsche Bank Securities, Inc.:
Got you. So when you talk about the mix impact to the gross margin line, it wasn't necessarily in cat litter?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Well, look, cat litter was up for the quarter year-over-year sales-wise, and as we also said that we did pretty well in the online class of trade as well.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. And remember we said price/volume mix was a 50 basis point drag. That's predominately price in the quarter, predominantly couponing.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Mostly in the laundry...
Richard A. Dierker - Church & Dwight Co., Inc.:
Mostly in the laundry.
Matthew T. Farrell - Church & Dwight Co., Inc.:
...category. It's not in litter, that price hit.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. Got you. And then, just, it's kind of a new business you guys haven't really talked about, but this export business. I mean, is it as simple as that like you kind of load up like a 40-foot container and ship a bunch of products to some country where you don't have a discrete sales force, or am I missing...?
Matthew T. Farrell - Church & Dwight Co., Inc.:
You obviously had a college job on the docks. Now look, we're doing what a lot of businesses did 20 years, 30 years ago. We have – it's not just export, it's the international team is extremely strong. We have a strong management team. Have some new general managers in a couple countries and we've been able to grow international through a combination of local brands and U.S. brands. In North America, ARM & HAMMER and OXICLEAN and TROJAN are doing really well in Canada and Mexico, even a more recent acquisition, remember those vaginal moisturizers we bought, REPHRESH and REPLENS doing well in Europe. But in export we've been adding people and resources in Central America and in Southeast Asia. That opens up a lot of new countries for us. And yeah, sure I mean, as far as the manner in which you ship, certainly we're shipping to distributors around the world, but we've got a terrific distributor network out there and that's one of the strengths of that business.
William Schmitz - Deutsche Bank Securities, Inc.:
Got you. And then one last quick one if I could sneak it in. Has there been any change in the industry about what Henkel is doing with All and to a lesser extent Wisk. I guess the planograms get set again in March for the category. I mean, are you hearing any rumblings there?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. Look, this is – the time of year is fall when you're doing all your line reviews and you're not going to really find out about planograms until Jan, Feb, March, in the spring. So that's still a jump ball.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. All right. Thanks so much.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. Our next question is from Bill Chappell of SunTrust. Your line is open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Just a follow-up on Bill Schmitz's. So if you're not – couponing is not really around litter, is it – and we're talking about new products that it is focused, is it primarily around pods? I mean is that the big focus?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. No. No. Yeah. No, here is the way to think about it when you think about laundry. So, liquid laundry detergent had the highest percentage sold on deal as a category, in the past two years and in Q3. We were significantly under that. So we have not ramped it up. We've had steady amount sold on deal for ARM & HAMMER liquid laundry for the past couple of quarters. The same is true for unit dose. My remarks what I said, was that unit dose is growing and it's balanced between the on deal and base. So where the couponing is for us is in OXICLEAN. So OXICLEAN as you know, we launched a couple years ago. And then Persil came on the scene, then we went sideways for a while. So we've got to work a lot harder to get trial. And it's been working for us, but it's been costly. So the couponing that we're referring to is largely for OXICLEAN in laundry.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then, Rick, on the gross margin bridge you walked through, where would I – I mean, both on kind of the easier comparisons from the vitamin start-up and then also, I assume there was a mix benefit from the decline in Specialty, that that would have actually helped gross margin. Is that right? And would that fall in – where would that fall in, in that bridge?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. You're exactly right, Bill, on both counts. Well, remember the VMS start-up expenses really did start to dissipate as we got into Q3 and Q4 a year ago. Those were predominantly even more help in Q2. And remember, we had 130 basis points in Q2 a year ago – last quarter, as a manufacturing benefit. This quarter it was only 60 basis points because we – those start-up expenses did dissipate a year ago. As far as mix for actual division mix? Yeah, you're right. The decline in SPD probably threw off around, I don't know, 10 basis points, 15 basis points, and that would be the mix line.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then last one for me. Matt, I guess, in two out of the past three years, I think, you've done ASRs for your shares, and just because cash was sitting on the sidelines and it was a good use of it. Why just this authorization today and then in kind of your initial guidance for next year of high single-digit EPS growth, is there an assumption of a lower share count or is that not factored in yet?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. I'll take that, Bill. Generally, we've done, in the past few years between $200 million to $400 million of share buyback. And our authorization – we only had about $130 million left. And so just typically this year as we do our planning cycle, we go to the board and say, hey, here's our refresh for our share authorization. In the last two years we've done $500 million. We're doing $500 million again. So that's kind of a consistent approach. It doesn't mean we're going to do $500 million. I will say that if – we will be selective when we – depending on what the share price is, to either ramp that up or ramp that that down. But we do have an assumption of share count in our plan and we'll go through that probably in February.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And ASRs are still possible?
Richard A. Dierker - Church & Dwight Co., Inc.:
ASRs are possible. The 10b5-1s are also possible. It just depends.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Sounds good. Thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. Our next question is from Stephen Powers of UBS. Your line is open.
Stephen R. Powers - UBS Securities LLC:
Great. Thanks. Good morning.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hi, Steve.
Stephen R. Powers - UBS Securities LLC:
Hey. So just to go back again to Bill Schmitz's litter question and just carry forward the logic of your answer, you might not be the primary actor today. But if you've always got something new coming to promote behind, it would follow that you've probably got something new coming in cat litter. And therefore might that not be just the catalyst for the current battles to continue? Or is – I guess to Bill's question, is there something that breaks the cycle?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Hey, Steve, part of it is we believe innovation wins. At the end of the day the product sells itself. And so you have to do trial, you have to do everything else to promote your product and get it in the hands of consumers. But at the end of the day our belief in litter and that's why we didn't even exist in the 1990s in litter and we're up to the number two brand in litter today – is it's innovation. And so all this price competition is what it is and we're kind of holding our own. Sales are slightly up in the quarter despite all this amount sold on deal and couponing. But we believe innovation trumps all of that.
Stephen R. Powers - UBS Securities LLC:
Okay, fair enough. And I know the pressures that led to the lower guidance this quarter were really Specialty Products related. But just taking a step back and listening to the full slate of HPC companies that have reported so far, it seems like demand trends remain broadly challenged. Competitive pressures are rising and they are rising certainly more so in certain pockets. But broadly, they are rising. And deflationary benefits are turning into inflationary pressures as you look forward. And all together, that's not really a great combination. So I guess, I'd just love your perspective on that, again, broadly speaking. And then specific to your business, I think how those dynamics impact laundry is probably the most critical factor as you think about 2017. So if there's a way for you to focus your comments on how they are shaping your 2017 planning in that category specifically, that would be great as well.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Steve, this is probably a better question to ask first week of February because then we will be talking about what innovation we have by category for next year because as you know, the CPG business is a shelf space game. So the more shelf space, the more market share and you need innovation to bump the other guy off the shelf and take more share and get more facing. So it's an innovation story frankly, for 2017. And that's why we would have the confidence to say hey, we're going to hit our evergreen model again in 2017. Your larger question might be about the economy. And of course we see everything that you see. Unemployment is pretty steady but GDP is only 1.5% and gasoline prices creeping up, healthcare costs noticeably increasing for consumers and a median household income around $51,000. So that is the consumer. So obviously, that's hitting the consumer in the pocketbook. So it's – I wouldn't say it's the best outlook for the consumer. But from our point of view, we think that we have so many different ways to win here. We have – we've got 10 brands. We got a great International business. And Specialty Products has its ups and downs, but that will be back next year. So we sort of have a 12-cylinder engine. As we showed in this quarter, if some of them are misfiring, others will. And we are able to hit our numbers. So we aim to hit the numbers again next year, just as we did this year.
Richard A. Dierker - Church & Dwight Co., Inc.:
And, Steve, just want to add to that is – Matt had the commentary. But laundry category up 4%, still strong; vitamin category, up 10%, great tailwind; BATISTE category up 20%. So there's a lot of good things happening despite in some other categories where there is more competitive pressure.
Stephen R. Powers - UBS Securities LLC:
Yes. Okay, that's all fair. That's all fair. And I may have missed this, but did you call out any early indication on the stock option compensation accounting change and how that's going to impact your tax rate and earnings algorithm next year?
Richard A. Dierker - Church & Dwight Co., Inc.:
No, we haven't done it yet. It's a pretty simple calculation but we'll probably do that next quarter, give you guys an outlook.
Stephen R. Powers - UBS Securities LLC:
Okay, thanks.
Richard A. Dierker - Church & Dwight Co., Inc.:
On that specific piece of it.
Stephen R. Powers - UBS Securities LLC:
You got it. Thank you.
Operator:
Thank you. Our next question is from Joe Altobello of Raymond James. Your line is open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Hey, guys. Good morning. I just wanted to go back to International, and looking at the hockey stick that you guys alluded to earlier beginning in 2015 and now 2016 in terms of organic growth, I'm trying to tease out – I don't know if there's a way to do it, how much of that growth is coming from sort of like-for-like same-store sales, and how much of that is coming from expanded distribution of certain brands?
Matthew T. Farrell - Church & Dwight Co., Inc.:
You talking about country by country now...?
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
No, no, just in general, just in general. Yeah, the 9% you're looking at today. How much of that is a like-for-like growth number?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes. The predominant of that is like-for-like growth. We were in existing countries. We are doing depth of distribution for BATISTE. ARM & HAMMER is doing great in Canada and Mexico. So it's an existing – and it's in our existing footprint.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, Joe. It would be the export business that would be new doors, new shelves, new countries. That's the expanding piece of it.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. So in terms of the impact on the P&L, what's the margin impact from that faster growth in International? What's the drag?
Richard A. Dierker - Church & Dwight Co., Inc.:
Why do you think there's a drag from that, Joe?
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
I would just assume there would be a drag. I would assume your Consumer Domestic business would be a more profitable business. Is that a wrong assumption?
Richard A. Dierker - Church & Dwight Co., Inc.:
Right. Remember, as we are growing internationally, a lot of those sales, remember, are Personal Care in nature versus a Household in nature. So yeah, we have Household Products in Canada and Mexico. But export business is predominantly more like a BATISTE or a Femfresh, which is Personal Care margins. So you are right, it has a better distributor margin, so maybe at the net you have a lower number, but it's on par because it's PC brands.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And then, secondly, on laundry, you mentioned 4% category growth despite pretty significant couponing going on there. How much of that is coming from the base liquid business and how much of that is from unit dose and people using more product in the unit dose category?
Matthew T. Farrell - Church & Dwight Co., Inc.:
The unit dose is the bigger grower of the two versus...
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Yeah. I'm just thinking – how much is the base of the business up?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, let me see if I have the liquid – talking about how much did the liquid category grow for example. Is that what you are asking?
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Yes, exactly, because you have obviously seen a lot of companies talk about using two and three units per load, which is obviously driving volume growth.
Richard A. Dierker - Church & Dwight Co., Inc.:
Yes, we think most of it is volume growth, Joe, but we'll have to circle back and give you the number specifically.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay, no problem. Thanks, guys.
Operator:
Thank you. Our next question is from Caroline Levy of CLSA. Your line is open.
Caroline Levy - CLSA Americas LLC:
Thank you and good morning. I noticed four of your 10 power brands had share gains. That seems to be a number that's coming down over time. And just wondering what gives you – or where would you expect that number to be a year from now? Obviously, the goal is 10 out of 10, but what do you believe you can change to make that a different number?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes, we've had four this quarter, four last quarter. And as you know, we are more transparent than other CPG companies in that we call out our brands and we give ourselves a report card and let our analysts and investors know as well. So the four that were up were, BATISTE, VMS, OXICLEAN and Nair. So you'd say, okay, what about the other six? So one was flat; that was ARM & HAMMER. So we had growth in laundry, but that was offset by litter. So if you said, is there one that you would expect to improve next year, yeah, it would be ARM & HAMMER. So four would become five. So then you say, what are the other ones? The other ones would be TROJAN. So TROJAN, we had lost some share in measured channels, but we have strong growth in untracked channels, and that will continue to be probably a bigger part of the discussion measuring brand growth in measured channels versus all-in, which is harder to get your arms around. XTRA is certainly one that we've been suffering because of deep competitive discounting. So have been more or less on the sidelines there. So that one, we expect to turn around and obviously, it's pretty obvious what that's going to take. Orajel, there has been some pressure from private-label but we have an improved product offering that's coming out in Q4 to distinguish ourselves again further from private label, so we hope that's going to have a positive impact. FIRST RESPONSE, the issue there is we have some retailers experimenting with the split between branded and private label. And SPINBRUSH last quarter, adult grew 10% and kids was soft. This quarter it's the reverse. Kids was way up and adult was soft. But the business grew, just not at the same pace as the category. So yeah, it's a mixed bag. If you said what would be a good score? Every quarter would be, we'd say six. If you can get six out of 10 every quarter that would be fantastic. I think stellar would be seven to eight. But nine to 10 is aspirational, Caroline.
Caroline Levy - CLSA Americas LLC:
Got it. Yes. Jumping to International, if you're guiding to 9% sales growth for the year, which I think you are, that would be a big slowdown in the fourth quarter, is there something there?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah, Caroline. We've incorrectly called this for two or three quarters. We kept on thinking International would come back down to earth and be mid-single digits, and I think we just maybe called it a little too early, and so this is really just the reality. The business is a great business, it's, we think, going to grow mid-single digits for a long time. On the edges, Europe is slowing down a little bit and Australia as well. But in general, 5% – 4% or 5% in Q4 is still a solid growth number.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, and we should expect long-term that if we're calling 3% for the company that we would expect the International business to be higher than that year-after-year.
Caroline Levy - CLSA Americas LLC:
Got it. And then lastly, it's a little more detail, but you've said a lot about laundry, but I'm asking if you could tell us a little bit more about specifically what you think the acquisition of Sun might do, what you actually see, if you're seeing anything yet out of Procter, (39:10) are they stepping up their promotional activity. What's changing there?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. I can't take a swing at that one, Caroline. I wouldn't comment on what's going on with Henkel and Sun. I mean, they just closed the acquisition and – but I haven't seen anything different as far as discounting goes. They've been discounting heavily all year long, Purex and Sun. So, there's been no change to that since the acquisition.
Caroline Levy - CLSA Americas LLC:
Okay. Thanks a lot.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay, Caroline.
Operator:
Thank you. Ladies and gentlemen, also I'd like to remind you to please keep your questions to one initial question and one follow-up. Our next question is from Jason Gere of KeyBanc Capital Markets. Your line is open.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay, thanks. Thanks for squeezing me in. I guess, some CPG companies have been talking about seeing some retailer destocking. I was just wondering is there anything that you've been seeing in any of your FDM customers at this point?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. I mean, you do hear that from time to time over the years. But I don't think that ever happens. I think the retailers are as focused on working capital as anybody else. So I think they run pretty tight ships. So it's unusual to have a situation where a retailer is overstocked and they're cutting back on their inventories.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. And then the last question. I know you mentioned TROJAN before. Just been seeing some of these articles out there talking about millennials don't like condoms. So I was just wondering how do you respond to that in terms of growing that business, and what are you seeing on your end?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Look, there is always going to be a certain percentage of the population that doesn't enjoy sex with a condom. But that's been a great business for a long period of time where we've got a 75% share. And being the big dog in the category, it's up to us to continue to promote safe sex and compliance.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. That's a good answer. All right. Thanks a lot, guys.
Matthew T. Farrell - Church & Dwight Co., Inc.:
All right. See you.
Operator:
Thank you. Our next question is from Olivia Tong of Bank of America. Your line is open.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks. So, in Q4, you're looking for a 1% to 2% organic sales growth. So obviously implied in that guidance is a potential that there could be acceleration from Q3. So can you talk about what gives you confidence in seeing that potential acceleration, are there incremental programs going in place? Obviously, you've got a little bit of a stepdown in comps, but that didn't quite help that much in Q3. So can we talk through that first please?
Richard A. Dierker - Church & Dwight Co., Inc.:
Yeah. Sure. It's a couple things. Number one, we don't have the tactical (41:54) couponing on OXICLEAN to the same degree that we did in Q3. We don't have the impact of the Orajel product returns/recall. On a positive note, our vitamin business and our laundry business has some promotions in Q4 that some of them were in Q3 a year ago. So we feel pretty good about the 2.5% that we called for the Consumer Domestic division. That's probably where your head is around
Olivia Tong - Bank of America Merrill Lynch:
Perfect. Thanks. And then just on the dry shampoo, you guys have talked a little bit about the $300 million opportunity if you can get to the UK level. So can you talk about the similarities you see between the two markets? And then how much of that growth that you've seen so far is new distribution versus the underlying strength within the category? And if it does continue to grow at these levels, what about the competitive threat from others entering the category and potentially chipping away at your share?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah. Good questions. So here is the way to think about it. There are about 60 million people in the UK and in U.S. dollars the consumption of dry shampoo is about $60 million. So when we look the U.S., we say, hey, we've got 335 million people in the U.S. were we to have a similar use consumption in the U.S., you'd a $300 million category. So it is as simple as that. As far as where is the growth coming from, it's not simply – it is new distribution, but it's higher consumption. The category continues to grow and the good news for us is that the category is growing rapidly and our share keeps expanding. So our share expanded from Q2 to Q3 in a category that's growing rapidly. And what we have going for us is that, BATISTE is viewed as a European brand, number one. And number two, its efficacy is far better than anything else that's on the market. So it's really product performance is what's winning. So people who have not used our product and then switch to BATISTE, they don't go back. So it's – we're not concerned about other entrants. There are a lot of people in there already, Your Mother's, TRESemmé, et cetera. So there's plenty of big dogs in the category. So we certainly like our chances. We're number one dry shampoo globally not just in the U.S.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thank you.
Operator:
Thank you. Our next question is from Rupesh Parikh of Oppenheimer. Your line is open.
Rupesh Parikh - Oppenheimer & Co., Inc. (Broker):
Good morning, and thanks for fitting me in. Most of my questions are answered. But one I wanted to ask on the M&A front. So clearly in the public markets we've seen some of the froth come out of consumer staples valuation. I was just curious, as you guys are looking out there, are you seeing better valuations, better opportunities out there in your M&A search?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yeah, that's a hard one to answer. I wouldn't say I can make any sweeping comment about multiples going up or down. As you know, we are an acquisitive company, so anything that is for sale in CPG, 99 out of 100 times we will get the book. But I wouldn't say that the market has peeled off or gotten any worse.
Rupesh Parikh - Oppenheimer & Co., Inc. (Broker):
Okay. Great. And then going back to your Specialty Products division, clearly the dairy market challenges has been an issue weighing on that business are there any other competitive dynamics at play in terms of the weakness that you've been seeing?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No, that's good question. So it's not a function of losing share. It's entirely due to demand. The interesting thing about that business is that once a dairy farm starts using your products and particularly the ARM & HAMMER, so a lot of our products we sell under the ARM & HAMMER name and it creates a lot of weight that goes with that. So once you are with the producer, they are going to stick with you. So it's not switching or share, it's just purely demand.
Rupesh Parikh - Oppenheimer & Co., Inc. (Broker):
Okay. Great. Thank you.
Operator:
Thank you. Our last question is from Nik Modi of RBC Capital Markets. Your line is open.
Nik Modi - RBC Capital Markets LLC:
Yeah. Thanks. Good morning, everyone.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Hey, Nik.
Nik Modi - RBC Capital Markets LLC:
Just two quick questions. Hey, guys. Are you guys seeing any activity with the retailer kind of prompting more promotional activity on behalf of the suppliers, meaning kind of the, what I call the retailer reach back given some of the traffic issues they're dealing with in the face of the economy, and also e-commerce? That's the first question. And then the second question is just thinking about the International business. What's the vision and the strategy on that business. I mean, are you going to take kind of like a Clorox approach and just focus on a couple of countries or do you believe that you have some more white space opportunity to expand your footprint?
Matthew T. Farrell - Church & Dwight Co., Inc.:
Yes. Let's take the International one first. So we have a business in Mexico and Brazil, so we'd like to go where the people are. So there's over 100 million people in Mexico and there's 200 million people in Brazil. So those would be a focus for us. And then there are countries we're not in, like Germany for example, which is the largest, strongest economy in Europe. So longer term we'd say, yes, that's a place we'd want to be in. And then export is one that is just a fountain for us because we have found that our products do travel well and we have built an export team. We have a great leadership there and we think the sky is the limit with respect to driving our product internationally. So I think that's sort of the view with respect to International, Nik. That's why we're so positive about it. Your front end question was are we seeing more asks on part of the retailers?
Nik Modi - RBC Capital Markets LLC:
Yes, just generally speaking are you seeing more kind of promotional activity because the retailer is kind of pressing on the suppliers?
Matthew T. Farrell - Church & Dwight Co., Inc.:
No. I would say no more than in the past. Our retailers, they are in a very competitive business, obviously but I wouldn't say there's any trend that we've experienced.
Nik Modi - RBC Capital Markets LLC:
Perfect. Thanks, Matt.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay.
Operator:
Thank you. At this time I'd like to turn it back to Mr. Farrell for closing remarks.
Matthew T. Farrell - Church & Dwight Co., Inc.:
Okay. Thanks, everybody for joining us today, and we'll talk to you again in February.
Operator:
Ladies and gentlemen, thank you for your participation in today's conference. This concludes your program. You may now disconnect. Everyone have a great day.
Executives:
Matthew T. Farrell - President & Chief Executive Officer Richard A. Dierker - Chief Financial Officer & Executive Vice President
Analysts:
Kevin Grundy - Jefferies LLC Bill Schmitz - Deutsche Bank Securities, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Caroline Levy - CLSA Americas LLC Joseph Nicholas Altobello - Raymond James & Associates, Inc. Rupesh Parikh - Oppenheimer & Co., Inc. (Broker) Lauren Rae Lieberman - Barclays Capital, Inc. Stephen R. Powers - UBS Securities LLC Jason English - Goldman Sachs & Co. Jon R. Andersen - William Blair & Co. LLC Mark Astrachan - Stifel, Nicolaus & Co., Inc.
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Second Quarter 2016 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - President & Chief Executive Officer:
Good morning, everyone. Thanks for joining us for today. I'm going to start with a brief review of our second quarter results, which you read about in today's press release. I'll then say a few words about our categories before I turn the call over to Rick Dierker. Rick will comment on each of our businesses and review the outlook for Q3 and the full year. And when Rick is finished, I'll get back on and we'll open the call up for questions. So here are the highlights; Q2 was a terrific quarter for our company. We posted organic sales growth of 3.7% and 16.4% EPS growth, which is 17.8% EPS growth on a currency neutral basis. Category growth was broad-based, in that nine of our 15 categories grew in the quarter. From a market share perspective four of our 10 power brands grew share. Now I'll comment on a few of our categories; that would be laundry, litter, vitamins and dry shampoo. The laundry category continues to be healthy, growing 2.5% year-over-year. This is the fifth quarter in a row of laundry category growth. The value segment grew 4%, led by ARM & HAMMER, Simply Tide and Sun, mid and premium tier segments grew slower than the category. The Laundry category growth was driven by both the unit dose and liquid segments. Now I'll comment on our three laundry brands. ARM & HAMMER has been our big franchise in laundry for many years. ARM & HAMMER laundry share continued to grow this quarter, up 10 basis points. To illustrate the consistency of the brand, ARM & HAMMER liquid laundry has grown share year-over-year in 26 consecutive quarters. Our unit dose products are gaining traction. ARM & HAMMER unit dose in the quarter grew twice the unit dose category growth rate. Our growth was driven by our bi-layer and dual chamber innovations. Growth was equally driven by base and promoted volume signaling a healthy balance. These are encouraging signs and we are really pleased with the results. ARM & HAMMER unit dose grew 40 basis points to a 3% share in the quarter. Our XTRA brand lost share in the quarter as we continue to see deep competitive discounting. Similar to what we said in Q1, we expect XTRA net sales and profits to increase year-over-year for full-year 2016. OXI laundry share was down 10 basis points year-over-year as we, like others, felt the effect of Persil's promotional activity and increased distribution. As we have said before, we are committed to OXI laundry detergent and are in this for the long haul. As you know, Henkel has plans to acquire the Sun Products company, which owns all, Wisk and Snuggle brands and competes in private label. It's too early to know the impact on the category. There are two obvious schools of thought; we may experience a disciplined competitor who competes with innovation, or the laundry category could see even more discounting. We'll have to just wait and see. Regardless of what happens, we believe our brands are important to consumers. Consumer insights leading to the right products, at the right price point will be our formula for success. Moving on to stain fighters, OXICLEAN is the leading stain fighter in the additive category. This is the second consecutive quarter that OXICLEAN share hit a 48% share, growing 2% versus last year. Now I'm going to turn my comments to cat litter. The clumping litter segment is healthy with consumption growth of 4.5%. Q2 saw a significant increase in the amount sold on deal by competitors, notably Clorox and Tidy Cat. At the same time, our amount sold on deal was significantly lower than the prior year, resulting in a pullback in share. In the end, innovation carries the day, we are very pleased with the performance of our new premium priced CLUMP & SEAL MICROGUARD. And while we're on the topic of innovation, I would like to acknowledge that ARM & HAMMER CLUMP & SEAL litter received the prestigious 2016 Nielsen Innovation Award for food and household products. CLUMP & SEAL was selected from a field of 3,500 new product launches over a two year period. Innovation is the key to long-term organic growth and we continue to focus on litter innovation. Now, let's talk about vitamins. The overall VMS category continues to show steady growth, up 3%. The gummy segment of VMS grew at 15% in Q2. Let me break that down for you, the adult gummy segment grew 21%, while the kids gummy segment declined 4%. So vitamins is a good news story for us. Both VITAFUSION and little L'il Critters grew in the quarter. VITAFUSION adult gummy consumption grew 9% and L'il Critters children's gummy also recorded positive growth of 40 basis points. Most notable, our combined points of distribution for our vitamin business grew 5% year-on-year, reflecting continued distribution gains. Our strong quarter was the result of new item introductions, expanded distribution of existing SKUs and the quality issues that we experienced last year are behind us. In adult and children's gummy vitamins category, VITAFUSION and L'il Critters are the number one brands, with shares of 31% and 32% respectively. Adult gummies is where we are putting our focus. It is underdeveloped and will be the source of future growth for us. Remember when we bought the business, out of the entire adult VMS category, only 3% was in the gummy form. Today, it is 9%. The last category I want to address is dry shampoo. This category grew 28% in Q2 after growing 26% in Q1. The category in the U.S. is now nearly $100 million with the potential to be a $300 million category, if we match the historical category growth experienced in the UK where the product originated. BATISTE is the number one brand in the U.S. with a 22.3% share. BATISTE was the fastest growing brand in the category and BATISTE original dry shampoo is now the fastest turning SKU in the category. BATISTE global net sales will cross $100 million this year for us, making it the number one dry shampoo brand globally and the BATISTE brand is expected to be one of our fastest-growing brands in the future. Next up is Rick to give you details of our second quarter results and the outlook for Q3 and the full year.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Thank you, Matt, and good morning, everybody. I'll start with EPS. Second quarter reported EPS was $0.85 per share, compared to an adjusted $0.73 in 2015, up 16.4%. The $0.85 was better than our $0.79 outlook, largely due to our organic revenue beat and gross margin expansion beat. Netted in that $0.85 is a penny or a 1.4% drag from currency year-over-year. Reported revenues were up 3.6% to $877 million, organic sales were 3.7%, exceeding our Q2 outlook of approximately 2% to 3%. Our organic sales beat was driven by our Consumer business, both Domestic and International. This may surprise some of you who track our consumption reports every few weeks, the Nielsen and IRI numbers are a barometer of consumption growth, the difference is unmeasured channels. I want to remind everyone about our strength in club and the growing strength of our online business. For example, you read in the release that online sales for our vitamin business doubled. So third-party consumption reporting is directional but doesn't give the whole picture. Now, let's review the segments. Consumer Domestic's organic sales increased by 4.4% driven by VITAFUSION Gummy Vitamins, Batiste Dry Shampoo, OXICLEAN additives and partially offset by KABOOM cleaners. We continue to expect full-year organic sales to be approximately 3% for the Domestic business. International organic growth was up an impressive 7.4%, driven largely by higher sales in Australia, Mexico and Canada. We are raising our expectation for the full-year organic growth from approximately 5% to 6% to approximately 7% to 8% for the International business. For our Specialty Products division, organic sales were down 7.7%. Milk prices are still relatively low as there is an oversupply globally. And as a result, U.S. exports, which historically have been around 15% plus of U.S. production, are now around 10%. We are lowering our expectations for the full-year for the SPD division to be down 4% to 5%. We like this business but we do experience these cycles from time to time. Turning now to gross margin, our reported second quarter gross margin was 46.5%, a 250 basis point increase from a year ago, which was quite a bit better than we originally expected, largely due to continued improvements in vitamin manufacturing, greater distribution efficiencies and higher Personal Care sales. Since we spent quite a bit of time last quarter on gross margin, I'd like to breakout the detail now for the quarter improvement versus year ago. I will do the same thing for our full-year gross margin outlook in a few minutes. Q2 gross margin benefited from lower commodities worth 70 basis points. Productivity programs, lower manufacturing costs, which include the absence of vitamin startup cost, together is worth 130 basis points. Price volume mix is worth 60 basis points, as we had higher Personal Care organic sales, up almost 8% versus a year ago. And in general, we had a low level of promotion across the portfolio. Finally, we had 20 basis points from the higher margin acquired businesses offset by a 30 basis point drag from currency. Moving to marketing, we increased marketing spend by 3.8% year-over-year. Marketing as a percent of revenue was consistent with 2015 at 13.7%. SG&A as a percentage of net sales was 12.8%, an 80 basis point decrease from the prior year on a reported basis. Remember in 2015 we had a pension settlement charge of $8.9 million, so on an adjusted basis, SG&A was up 30 basis points, in line with our full year expectations. Now to operating profit, the reported operating margin for the quarter was 20%, which is 320 basis points higher than the prior year on a reported basis and 220 basis points better on an adjusted basis, largely driven by the gross margin improvement. Other expense was $6.8 million for the quarter. Next our income taxes, our effective rate for the quarter is 34.7%, we are raising our effective tax rate forecast for the full year to 35%, largely due to geographic mix. So there is a bigger drag from tax. Turning to cash, we had a strong cash flow quarter. So on a year-to-date basis, we have generated $297 million of cash from operations, which is a $48 million increase from the same period a year ago. So in conclusion, the second quarter highlights include 3.7% organic, 16.4% EPS growth, which again equate to a 17.8% currency neutral EPS growth. Turning to the third quarter outlook, we expect Q3 organic sales growth of approximately 1% to 2%, behind stronger promotions and slower growth for our International and SPD divisions. We expect marketing as a percentage of revenue to increase, both in dollars and as a percentage of sales, as we begin to spend back our gross margin expansion. We expect third quarter earnings per share of approximately $0.92, compared to $0.90 per share a year ago, or a 2% increase year-over-year, which reflects the step up in marketing, the higher promotional activities, slightly higher SG&A due to incentive comp and a higher tax rate. And now, turning to the full year. We continue to expect organic sales growth to be 3% to 4%, which has been increased from 3% when we started the year. We posted 4.4% organic growth in the first half. And in the second half, as we plan to spend back a bit more on promotional activities, it results in lower second half organic sales growth. We will likely end up in the middle of the range. In May, we called approximately 75 basis points of gross margin expansion. And we are pleased to say that we are raising our outlook to 110 basis points of expansion. We can attribute this increase to continued improvements in vitamin manufacturing, greater distribution efficiencies offset by incremental promotional activities. I'd like to break out the detail now for the full year gross margin outlook versus year ago. For the full year, gross margin benefits from lower commodities and that's worth 60 basis points. Productivity programs, lower manufacturing costs including the absence of vitamin startup costs is worth 50 basis points. Price volume mix is worth 10 basis points as we invest a bit more in higher promotions in the back half. And finally, we forecast 20 basis points from the higher margin acquired businesses offset by a 30 basis point drag from currency. We are increasing our full year marketing expectation by 10 basis points to 12.4%, as we spend back some of the gross margin beat. Moving to SG&A, adjusting for the 2015 pension settlement charge, we are now forecasted to increase by 40 basis points. We had previously called 25 basis points for the increase. The higher SG&A rate is due to significantly higher medical cost and higher incentive comp. So now we expect 60 basis points of operating margin expansion for the full year. Next is income tax. As I mentioned before, we now expect 35% for the full year, so it's about 30 basis points greater than our previous outlook. In terms of EPS, we dropped the low end of the range and are now targeting 8% to 9% of adjusted EPS growth, despite the incremental spending on marketing and promotion as well as the higher tax rate. We now expect $640 million of operating cash flow, which is $10 million better than our previous outlook of $630 million. We continue to expect $55 million of CapEx for the full year. This equates to $585 million of free cash flow, which represents 125%-plus of free cash flow conversion. Wrapping up, as you read in our earnings release today, we also announced a two-for-one stock split of our common stock. The split will increase our total shares outstanding from approximately 128.8 million to 257.6 million shares. Now, Matt and I will open it up for questions.
Operator:
Thank you. Our first question is from Kevin Grundy with Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Hey, good morning, guys.
Matthew T. Farrell - President & Chief Executive Officer:
Hi, Kevin.
Kevin Grundy - Jefferies LLC:
Matt, I wanted to start, or Rick as well for that matter, on the guidance. So, organic sales stays the same, gross margins a bit better. But, Matt, it seems like but – and then advertising and marketing moves up more modestly, so it seems like you're probably leaning a bit harder on trade spend and coupon with some of this gross margin upside relative to taking up advertising and marketing. Is that correct? I just wanted to get some additional thoughts on how you're sort of balancing the trade spend in advertising and marketing?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Matt and I can both answer that. But, Kevin, from a financial perspective, I'd say it's pretty broad based. We have higher promotional spending. Yes, we also have higher advertising. So, I think it's a combination. And, that's kind of the – again, broad-based across advertising and promotional spending.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Hey, Kevin, just to give you maybe a little more color. In my remarks, I said, hey, there's a lot of discounting going on in laundry and litter. And litter for example, we actually pulled back on trade promotions year-over-year in Q2 while at the same time, if you looked at Tidy Cat or Fresh Step they were up significantly in Q2. And even in laundry, the amount sold on deal for ARM & HAMMER was actually lower year-over-year in Q2, whereas if you looked at Tide, Simply Tide or Sun or especially Purex, are way up in the amount sold on deal year-over-year. So, every quarter is different. So you got to react to what's going in the marketplace and as I said, we're – we want to stay behind OXICLEAN, OXICLEAN laundry so, we're in it for long-haul there. And here and there in some other categories there's some competitive moves that we need to react to. So, fortunately, we have the financial flexibility in order to do that and as you know, we got a big portfolio of brands. So, we're in a position where we need some help, we're going to put the help there.
Kevin Grundy - Jefferies LLC:
Okay. All right. That makes sense. Rick, I wanted to come back to, you touched on it a little bit, some of the non-scanned channel growth versus the scanned or tracked channel growth and so, you are up about 0.5 point in the Nielsen data for the second quarter. That implies very strong double-digit growth in non-tracked, just using sort of back of the napkin sort of math based on reasonable assumptions for channel mix. So, can you guys help me a bit, what is online now as a percent of sales and understanding that club is not in the Nielsen data as well, but curious what that number is, if you care to share it, what are your market shares look like online versus non-tracked? Procter talks about having higher market share in the online channel relative to more traditional mass channels. And then Matt, maybe touch on a little bit as this continues to evolve and the consumer continues to move online, talk about the implications a bit for your business from a – even broadly, margin perspective, seemingly less trade spend at this point et cetera? Thank you.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Sure. So, Kevin, just to touch briefly, we don't really go into the detail of our online sales. We've said historically, it's 1% to 3% of sales, just like any other CPG company, that's true, I'd say it's fast growing. From a market share perspective, we don't really comment on that either. What I will do for you though is help you with the tracked versus not-tracked and there is two or three drivers on that disconnect. For example, there's probably around 200 basis points from club and online, plus the fact that BATISTE isn't really tracked in Nielsen data from the reports you guys get. There is also a disconnect when you don't spend on promotion. So for example XTRA, consumption is down 6%, our net sales is essentially flat because we're not spending as deeper on promotion, same thing with Spinbrush, which we talked about before as well, we're up 10% consumption, net sales were up 15%. So when you're trying to bridge consumption all the way back to organic, those are a couple of the reasons why and I'll turn it back over to Matt for online.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. So, just broadly as Rick said, that most consumer products companies have sales between 1% and 3% online and online is actually not as clear as you might think in order to determine shares, because you got Amazon, walmart.com, target.com, there is lots of places where we want our product to be available and the whole game is, you want your product to be ubiquitous, right, it needs to be wherever a consumer wants to find it. So we're looking at this as just another class of trade. We have a convergence going on between research and advertising, right? So a lot of the research now, a lot of consumer behavior research is digital, it's online. At the same time a lot of the advertising is online. So we understand that, so we're weaving both our advertising and our research efforts together as a result. It's the early innings for everybody and everybody has got to look at do we have the right pack sizes for online. You're going to have different packs online than you have in the store just to take the weight out. We always look at change as our friend, because we're a small company. So we think that we can react to change a lot faster than other companies. So we're kind of looking forward to competing online.
Kevin Grundy - Jefferies LLC:
Okay. Thank you, guys. Congrats on the quarter.
Matthew T. Farrell - President & Chief Executive Officer:
Thanks, Kevin.
Operator:
Our next question is from Bill Schmitz with Deutsche Bank. Your line is open.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Hey, guys. Good morning.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Hey, Bill.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Hey. The organic growth guidance for the third quarter, was there a timing shift in shipments at all or is it merely a function of higher promotional spending which is going to take the gross to net down? Because the comp's much easier in the third quarter than the second quarter obviously.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. I think it's a couple things. I mean, what you're getting to is also just deceleration from first half to second half. But the incremental promotional spending, right, that's one. We're up against higher comps for vitamin, like for example our Personal Care growth was up big in Q2, up 8% organically. And for vitamins we were cutting a year ago in Q2 and that kind of lessened as we got in the back half. And then, category comps for laundry for example are up a little bit in the back half, and then International growth, the first half was at 10% and the full year is at 7% to 8%. So that implies a second half of 4% to 5%. So all those reasons are why we're decelerating a little bit. But, I'd say that's – our original outlook was 3%, we always thought it would be, we raised that at the beginning of the year to 3% to 4%. And we always knew it was going to be a little bit lumpy.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. Yeah, I mean, but how about the comps being harder in this quarter than they are for next quarter. I mean, because all that stuff is good, but like in aggregate the comp's like 200 basis points easier than the comp in the second quarter. You know what I mean?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. Well, I mean, the other comment I'd make is the laundry category – going back to the category dynamics for a second, if you go back to 2015, the laundry category was actually down in Q1, right. And in 2016, the laundry category was up in Q1. So on a stacked basis that was around 5%. In Q2, it's around 4%. But then, when you look out, the laundry category actually had 2% to 3%, almost 4% growth in the back half of the year in 2015. So, part of it is, like I said before, Household comparisons for laundry and then Personal Care, really vitamins going from Q2 to the back half is a more difficult comp.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. And then, just directionally, is it fair to think that like the Personal Care business has 20 gross margin points higher than the Household business. Is that a safe assumption, as I try to calculate the mix impact of the business shift?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. We've said that publicly before. We said Personal Care margins are about 2000 basis points better than Household.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. Got you. And I'm kind of surprised that the mix benefit wasn't more though, given like the lower promotions in the lowest margin categories like XTRA and cat litter?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
We were very pleased with 250 basis points of expansion.
Bill Schmitz - Deutsche Bank Securities, Inc.:
So, was I. Okay. That's all I got. Thank you, guys.
Operator:
Our next question is from Bill Chappell with SunTrust. Your line is open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Hey, just wanted to clarify. As I look forward, as you're spending back in some of these brands, has that always kind of been in the plan of hey, we just kind of get to midyear and look to redeploy in certain areas? And then specifically, is what you're seeing in liquid laundry in terms of the price competition or some of the rollbacks what you expected or has competition heated up a little bit?
Matthew T. Farrell - President & Chief Executive Officer:
I don't know if it's – I'd say competition has heated up because the amount sold on deal. It's certainly higher than it was year-over-year. Sequentially it's probably consistent with the first quarter. The way we run the business, Bill, is we put a range out there, 7% to 9%. So we're pretty much targeting the midpoint of a range generally. We get a great first half, so we say, hey, we don't see our way to 7%. So we're going to say – so we're going to take the bottom in the range off so we'll call 8% to 9%. And we don't try to hit the home run in any one year. We're always thinking about the next year. So we want to make sure we're positioned well going into next year. So to the extent we have the dough, we're going to spend it back. And this has been a perennial move on the part of Church & Dwight.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
No. I appreciate that. I think I have a pretty decent handle on the trends. But I was trying to kind of more understand as you look to the back half, I understand the strategy of spending back. But, is there an incremental need to spend back in liquid laundry and/or cat litter versus what kind of you originally expected to start the year?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Because we – I would say that because we pulled back as a percentage of sales on deal for litter in the second quarter. Actually that's something we would try to remedy in the back half. Because obviously we lost some share there. But we – share can be a saw tooth, it can go up and down. But I will say that it's definitely competitive in litter. You have both Tidy Cat and Clorox spending a lot of dough promoting their products. So obviously we have to react to that. But laundry is our biggest category and that's one we're also have to react. XTRA continues to lose share, we're managing that for profit. But there is a line that we won't cross. So we have to make sure we shore that up in the second half.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then just switching, Rick, I think you talked about the Nielsen IRI doesn't track your stuff perfectly, I mean, I understand that especially coming from vitamins, which kind of were – the business was built out of club and mass, but can you talk about other wins or other kind of growth you're seeing outside of vitamins in the club channel or the online channel and where you feel pretty good about?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. I mean other online brand that's very strong is TROJAN for example. That helped lead to the Personal Care organic growth in Q2. Across the board, oral care has been pretty strong as well and that's happening in club, online. Those are two examples, but again it's – we don't get all riled up about the tracked versus non-tracked, it's – a piece of it is, although the whole concept of promotional volume and not chasing that promotional volume, that causes a little bit of a disconnect between organic and consumption.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. And, Bill, as you know, Personal Care products lend themselves more to online sales than the heavy litter and detergent products.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Yeah. Absolutely. Thanks so much.
Matthew T. Farrell - President & Chief Executive Officer:
Okay.
Operator:
Our next question is from Caroline Levy with CLSA. Your line is open.
Caroline Levy - CLSA Americas LLC:
Thanks so much. Just if you could talk a little more in detail on the share movement. So I know you've touched on some of this already, but I guess six of 10 categories, you didn't gain share, which is unusual. Were some of those flat, and then what are the plans across the board to turn those around for the things you haven't talked about yet?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Okay. Well, the four that were up were OXI stain fighters, Nair, BATISTE and vitamins. So the other ones we might talk about, Spinbrush for example, that category, battery-operated toothbrushes, was up 9.5%. Our adult toothbrush was up 10% but kids was soft. So, sort of a balance there, it's where we fell back. XTRA, we talked about. Obviously deep discounting there, particularly on the part of Sun products and some Simply Tide as well. Orajel, the issue there was private label had a good quarter. Condoms, that kind of ebbs and flows, so we generally don't worry too much about the condom share because we have approximately 75% share in that category. FIRST RESPONSE through, there has been a lot of couponing and competition that we have to address. Some of that by the way for the earlier questions is pregnancy kits is also an area that we're putting some money behind in the second half because we lost some share as a result of competition in the second quarter. And the ARM & HAMMER brand in total all forms was down, driven by litter. It was down slightly, all forms about 10 basis points, but it was really litter that was the driver there. So, that's sort of the rundown on the 10 brands, Caroline.
Caroline Levy - CLSA Americas LLC:
Right. And does that – is that why you're getting more aggressive. Was that really driving the change, or is it simply you have the money to spend. Because, I mean, you generally love to claim that on almost all of your categories you're gaining share. So, is that the goal by year end? You want to up in all categories?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. No, it's – look, when we say four out of 10 it's not like we're unhappy. I don't think we've ever had a 10 out of a 10 quarter, I think six would be great, six out of 10. And if the rest were around flattish. So yeah, I mean, some of them are – there are clearly issues in each of those different brands, but we expect to remedy them in the third quarter and fourth quarter.
Caroline Levy - CLSA Americas LLC:
Great. And then could you just comment on the UK, which I think is your biggest international market, maybe Canada is. Sorry, but how are things there?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. So think of it, it's not just the UK. We have a European business that's our number one subsidiary followed by Canada, which is number two. Europe would encompass primarily the UK and France. And they've been doing fabulously behind BATISTE, certainly is their biggest brand. But they also have STERIMAR, which is a feminine hygiene brand and – or pardon me, Femfresh is a feminine hygiene brand, and then STERIMAR which is our nasal hygiene brand. So they've been doing extremely well.
Caroline Levy - CLSA Americas LLC:
Okay. Because you didn't call out the UK and you usually do, so I just thought that maybe there were some issues already showing up?
Matthew T. Farrell - President & Chief Executive Officer:
No, no, no. No issues, it's just that we have the league table. So the ones that are at the top of the league table in the quarter get to take a bow.
Caroline Levy - CLSA Americas LLC:
Great. And then lastly just on your margin profile online, is there any degradation of margin as you build up that business?
Matthew T. Farrell - President & Chief Executive Officer:
Actually some of the products that we sell online can be higher margin than they are in bricks-and-mortar. So it's a balance right now. We're pretty happy with the margins online. I think the heavier products like litter is where we'd be more pressed on margin. They would be lower than anything we would have in bricks-and-mortar.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, but overall, even online, the Personal Care mix is slanted toward Personal Care, so that helps the margin as well. So we're happy with that.
Caroline Levy - CLSA Americas LLC:
Thanks a lot.
Matthew T. Farrell - President & Chief Executive Officer:
Okay, Caroline.
Operator:
Our next question is from Joe Altobello with Raymond James. Your line is open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Hey, guys. Good morning.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Good morning, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
I guess, I'll just pick up there on the gross margin guide and I apologize if I missed this, was mix the biggest driver of the upside to the full year?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
To the full year? I would probably say, partly mix but also because of the organic revenue growth on Personal Care. But I'd also say, we were pleasantly surprised as we turned the corner on our vitamin manufacturing and our vitamin distribution efficiencies. A year ago when we were cutting customers, the trucks were going out every day and they weren't always filled, because we wanted to get that next shipment to the retailer as soon as possible. When we look back this quarter for example, our fill rate's closer to 99%. So we're shipping out full truckloads again. So that's as an example of what's going on with gross margin.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. That's helpful. And then in terms of the third quarter, the organic up 1% to 2%. If you look at your volume growth the last few quarters, it's kind of averaged somewhere between 3% and 4%. So maybe if you could deconstruct for us what you're thinking in terms of volumes versus price mix in the third quarter, is it volumes up 2% to 3%, call it, maybe price mix down 1%?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. Joe, I think, you are very familiar with the story. And we've been a perennial volume company. I think this past quarter we had some positive price mix as well and that was because we had lower promotions. It was – but I'd say for the go-forward, it's typically always volume. So that's how I would look at it.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. Just one...
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
And then as we're spending back a little bit incrementally on promotions or whatnot, it might be a flat to slightly negative drag for price.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. I just ask it because – and this has been brought up previously on this call, but if you look at the third quarter compare for volumes, it's fairly easy – much easier than the second quarter. So that's why I'm just trying to look at those two drivers. But on the SG&A upside, it sounds like it's more of the same what you guys talked about last quarter which is investments and things like sales and IT, et cetera?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. I mean, that's what the difference between our original outlook of minus 10 basis points to plus 25 basis points of spending and that was really the conversation last quarter for the full year. Now that incremental 15 basis points is higher medical cost. Just like many other companies we are self-insured and every now and then we have catastrophic events that we have to cover and then, plus higher incentive comp. Gross margin's doing really well. So, is cash flow and we feel good about the outlook.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. Great. Thank you, guys.
Operator:
Our next question is from Rupesh Parikh with Oppenheimer. Your line is open.
Rupesh Parikh - Oppenheimer & Co., Inc. (Broker):
Thank you for taking my question. I also wanted to go back to your guidance on gross margins for the 110 basis point improvement this year, the expectation. Just wanted to get a sense, as you look at that improvement, is there anything that you would consider unsustainable and I guess and potentially the new base of gross margins that you expect this year?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. I mean, the only thing – again, to break out the 110 basis points we said it was 60 basis points for commodities, 50 basis points for lower manufacturing cost, 10 basis points for price volume mix, 20 basis points from really the new acquisitions and the 30 basis points drag for FX. The commodity stuff, we are starting to lap. That really started a year ago in August. So, back half of 2015. So, that's not sustainable for our go forward future. So, that's always a risk. Lower manufacturing cost I think, we do a great job in this company with our productivity program and that's really – that leads into our kind of operating model. Price volume mix, so, typically we are a volume grower. We don't really take price in a lot of categories. Acquisitions, that's all dependent on what we do buy, typically we do recently have bought Personal Care type businesses with higher margins, and then of course the currency as we lap that drag, hopefully that will be a little bit more benign. So hopefully that gives you some color, Rupesh.
Rupesh Parikh - Oppenheimer & Co., Inc. (Broker):
Okay. Great. And if I can ask one more question. Just if you look at the overall environment out there, a number of retailers, especially on the grocery side, have missed their comp numbers this past quarter. Just wanted to get a sense of how you guys are thinking about the current environment out there?
Matthew T. Farrell - President & Chief Executive Officer:
Well, this is a question we get all the time, what's our perspective on the consumer? And I'm not going to tell you anything you haven't read in the Wall Street Journal. So we keep an eye on employment rates, median household income. You can see oil is going down again, it dipped below $40 this week. So obviously, that's good from a disposable income standpoint. But the issue is GDP. So GDP is, some of the banks are calling it 1.5% for the U.S. this year. So you don't have – and you don't have significant population growth. So everybody is struggling to find growth in the U.S. and oftentimes the suppliers, producers resort to price, if they don't have innovation. So that's sort of a – that's what we're looking at right now, Rupesh.
Rupesh Parikh - Oppenheimer & Co., Inc. (Broker):
Okay. Thank you for all the color.
Matthew T. Farrell - President & Chief Executive Officer:
Okay.
Operator:
Our next question is from Lauren Lieberman with Barclays. Your line is open.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Great. Thanks, good morning.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, Lauren.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Good morning.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Hey, I just had one last question on the promotional environment. So I guess, laundry more so than litter is probably a category where when commodity costs improve you've seen the environment flare up over time. So a couple of questions
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Hey, Lauren, did you say you were surprised by the promotional activity in litter?
Lauren Rae Lieberman - Barclays Capital, Inc.:
No. I'm not actually at all.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Yeah.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Okay. Because obviously we have Tidy Cat getting behind their light weight variants and Clorox has their litter with Febreze, so...
Lauren Rae Lieberman - Barclays Capital, Inc.:
Yeah. Just thought you'd be tactical on your part. Like the other two have a lot of like noise, like let them promote their noise and then you'd kind of a take a break and then come back into the market?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Exactly, so we had pulled back on amount sold on deal in the second quarter for litter, and we lost some share. Okay. That's fine. It's not like that we're surprised by that, but one quarter doesn't make a year. Your question is, if you think about our various categories, are there a lot of other categories that are sensitive to commodities? I would say, other than laundry, that's where all the questions go and why, because we're worried about surfactants and ethylene prices and resin, et cetera. If you think about all the commodities that we sweat – just going to run down them. So there is surfactants, which is derived from ethylene and then you have resin. Diesel, which is going to affect our transportation costs, but that affects everything. Latex for condoms, but that's actually a small part of the cost of goods sold. And then you have paper, so we have so many things that are packaged in paperboard. So, and then as you get a lot smaller after that, soda ash, which is pretty tepid right now and things like palm fatty acid distillate. So, we would say with the exception of laundry, there aren't a lot of categories that we'd say are going to be dramatically affected by commodities.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
And, Lauren, I would add two things. Number one; I wouldn't expect – our comments on promotional volume isn't really saying we're going to go spend a lot of money back in the laundry category to drive promotions. We're going to continue to support OXICLEAN laundry. Right now if you look at the data, our amount sold on deal just in total is lower than a year ago or right at levels of a year ago. So we're not throwing a whole ton of money back into across the brands. The other thing I would say is from a commodity perspective; commodities are starting to inch up. So, we've said previously in Q1 and Q2, for example, that resin was down 10%, surfactants were down 20% and that was true. The second half, we're starting to lap those comparisons. So resin will likely be closer to be flat and surfactants will probably be closer to up slightly, just for context.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. That's great. Thank you so much.
Matthew T. Farrell - President & Chief Executive Officer:
Okay, Lauren.
Operator:
Our next question is from Stephen Powers with UBS. Your line is open.
Stephen R. Powers - UBS Securities LLC:
Great. Thank you. Hey, guys, I guess first, just one more cleanup if I could on the organic growth guidance for Q3.You got the increased promotional investment and I'm sure it's all to some extent conservative. But you call out in the release a more difficult year-over-year comparison in International specifically and again, my numbers could be incorrect. But it looks like both the one year and two year comps actually get sequentially easier in Q3 versus Q2. So can you just comment there, is there something that I'm missing or that you're specifically concerned about lapping?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
No, I think, you're exactly right, Steve. I think, our comment started off at a country or two, Australia for example, has a high comp and that evolved to a one-liner in the release. But International, as I said before, the first half was really 10% growth and so with the full year at 7% to 8% and that means the second half is going to be closer to 4% or 5%. That's really the context you should think of for the International growth for the year.
Stephen R. Powers - UBS Securities LLC:
Okay. That's helpful. Thanks. And then, I guess more – kind of more broadly, I think, it was back at your Analyst Day in January, you spent some time talking about distribution wins that you've been making over the past three years, four years, five years. I just wonder if you could weigh in a little bit on how much of the strength you've seen in this year is aided by even more distribution wins. And I'm guessing it's pretty broad-based where you're seeing it, but just if you can comment on which businesses you're having – those wins are having the most impact. I'm assuming it's things like vitamins and BATISTE. But, again, some context there will be helpful? Thanks.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. No, there is no question, you hit the two that are leading the pack and one is vitamins, where as I said in my opening remarks that we have 5% increase in distribution which is pretty significant, because obviously that carries over into future quarters. And then BATISTE is just a craze. So it's getting more and more shelf space. And when you're the – there are more and more retailers becoming more interested in it. So, it seems like almost every quarter now, we're gaining more distribution and then that has a compounding effect. That's why we, although, it's a small brand, we continue to talk about it because it is influencing our numbers. So, you've hit on the two big ones there.
Stephen R. Powers - UBS Securities LLC:
Okay. Thank you very much.
Matthew T. Farrell - President & Chief Executive Officer:
All right, Steve.
Operator:
Our next question is from Jason English with Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Hey. Good morning, folks. Thank you for the questions.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Hey, Jason.
Matthew T. Farrell - President & Chief Executive Officer:
Jason.
Jason English - Goldman Sachs & Co.:
Congratulations on a solid quarter and a good first half.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, thanks. Thank you.
Jason English - Goldman Sachs & Co.:
A couple of clarifying questions. First, Rick, your comment on resin and surfactants, in terms of the trajectory in the back half of the year. Were you referring to sort of spot markets or the costs that you actually expect to roll through your P&L?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. Spot markets.
Jason English - Goldman Sachs & Co.:
And given your buy and I think you were a little bit long on hedges last year, which may have sort of prevented that roll through, is it fair to say that you're probably going to be more favorable than spot throughout the remainder of this year?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
I think we'll be more favorable than spot as we go into 2017.
Jason English - Goldman Sachs & Co.:
Got it. Okay. Okay. So, there is some carryover into next year. And then, back to the questions on the volume trajectory which we've – there has been a few, right? But you are suggesting that volume decelerates on both a stand-alone and two-year stack basis, particularly on two-year stack pretty substantially despite the incremental spend. So, implicitly you seem to be suggesting that you are not expecting a lot of volumetric response to the incremental promotional dollars you're putting into market. Is that a fair interpretation and, if so, why?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, so a couple things. I think I went through the detail of why it's not just the incremental promotional spending. But up against some higher comps for vitamins and the category comps for laundry, for example, and the whole International strong growth but deceleration. We're spending quite a bit of money back on marketing and that's going to take some time to really pull through demand. On the incremental trade and really couponing spending, those investments are really to drive trial for new products. That's the crux of it. And so we want to get that repeat rate up. I think it's too early to call volume upside from driving trial, so that really – we're just early in the process, Jason, and we think that when we get back up to our competitors' levels of promotion and are just on par with what we had a year ago even, we think that'll be a nice momentum as we exit 2016.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Just to add to that, Jason. If you went to first quarter 2015, the laundry category declined round numbers 1.5%, and then first quarter 2016 it was up 6.5%. So on a stack basis, I know a lot of people like to talk on a stack basis, you'd say laundry was up 5% on a two-year basis. And Q2, on a two-year basis stack, it was 4%. If you go to three and four last year, Q3 was 2.5% and Q4 was 3.5%. So that would suggest, you're going to see deceleration in laundry. If you're a believer in the stack theory and if we think it's going to be around 4% to 5%, we're seeing a deceleration in the laundry category on a year-over-year basis. So who knows that's just math. But it's something to think about.
Jason English - Goldman Sachs & Co.:
Are you a believer in the stack theory, when it comes to the laundry outlook?
Matthew T. Farrell - President & Chief Executive Officer:
No. I was introduced to it by the analysts.
Jason English - Goldman Sachs & Co.:
We like math. We like math. It's an easy calculation.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, well. When it's convenient, I think you like to talk about it.
Jason English - Goldman Sachs & Co.:
Fair, fair. All right. Thank you, guys. I'll pass it on.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, okay.
Operator:
Our next question is from Jon Andersen with William Blair. Your line is open.
Jon R. Andersen - William Blair & Co. LLC:
Hey, good morning, guys. Thanks for the question. Could you just give us a bit of an update on your capacity utilization in vitamins. I know you've completed the capacity expansion, I think it was 75%, where you sit right now and really the idea here is the contribution margins out of this business, should we expect them to continue to improve as you fill out capacity going forward?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. So we've talked about capacity utilization in terms of vitamins a few times and we said when we made that investment. It was a 75% increase in capacity in round numbers. When we said that our business was around $300 million and that would take us up to around $525 million. So we have a lot of runway for capacity. We feel great about that. We've made some great strides from a manufacturing perspective. We touched on earlier and even on distribution related to vitamins as well. What was the second part of your question, Jon?
Jon R. Andersen - William Blair & Co. LLC:
Well, I guess just kind of where you sit today relative to the $525 million in capacity you have and give us some sense...
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah. Right. We're not going to give you where our sales are today, but we have plenty of room to run. Your other part of the question was contribution margin.
Jon R. Andersen - William Blair & Co. LLC:
Yeah.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
And I talked about that a little bit last quarter and I said, it's going to take us a few years to grow into those fixed overheads. And it really goes back to the fact that, you're right, we have to get some more revenue and more scale. But every quarter that goes by, we get better and better at manufacturing vitamins in Pennsylvania and our skill set just improves all the time. So it's within reach within a few years. So we feel great about that.
Jon R. Andersen - William Blair & Co. LLC:
That's helpful. I may have missed this, I apologize if I did, but there's been a lot of discussion around the Nielsen data versus your own shipments. And I understand that non-measured, club, online plays a role in that. In aggregate as you look at it, were your shipments in line with consumption growth?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yes, absolutely. The other piece I've tried to explain once or twice, there is also a disconnect between when consumption is down and we don't promote in certain categories, our organic growth could be flat or up and so that's also a disconnect between shipments and organic growth.
Jon R. Andersen - William Blair & Co. LLC:
Okay. So, no disconnect here, no inventory building at retail, just some of these pieces which we can't see through Nielsen or IRI?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
That's right.
Jon R. Andersen - William Blair & Co. LLC:
Okay, last question for me is just as online continues to grow at a faster rate than the brick and mortar business, what are the implications for your margins if any or are you agnostic with respect to that? Thanks a lot.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, we touched on that a little bit earlier as well, we are pretty much agnostic. Because, while margins are tougher sometimes on the Household business. It's also slanted more towards the Personal Care type of portfolio that wants to go online. So, net-net when you blend those two together, we are pretty much agnostic.
Jon R. Andersen - William Blair & Co. LLC:
Thanks.
Operator:
Our next question is from Mark Astrachan with Stifel. Your line is open.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Yeah, thanks and good morning, everybody. I wanted to ask on BATISTE. So roughly to the extent you can, what's the split between sales in the U.S. and international? And then, how do we think about it as a driver from an international standpoint? Is it fair to call it the majority of international growth or is it just not big enough?
Matthew T. Farrell - President & Chief Executive Officer:
Well, with respect to what our sales are by country, we wouldn't get into that. And one thing I would like to dispel is the belief that the BATISTE is the sole driver of the international business. ARM & HAMMER is growing quite a bit in Canada and Mexico and this is kind of anchored in the benefits of baking soda and that seems to be resonating with people both in developed and emerging markets. Femfresh is another one I talked about which is feminine hygiene. One interesting phenomenon you might be interested in is there's a lot of product being purchased in Australia and then shipped to China like shelves being swept, we're not the only ones that have benefited that from time-to-time. So, that can help, has helped Australia from here and there. STERIMAR is the other one I talked about, so that's a nasal hygiene product. Had fabulous growth in Mexico this year and France last year behind strong marketing and lots of new products that we bring out. So it's a nice balance between our export business and our country growth.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Great. And then, I realize it's early and I'm not going to explicitly ask about gross margins for next year, but maybe as we sort of think about modeling it, are there any one-off type things, benefits, headwinds that would roll-off next year that we should think about in modeling?
Matthew T. Farrell - President & Chief Executive Officer:
It's a little early, it's only August, but you may be familiar with our evergreen model. So every year we try to expand our operating margins 50 basis points and generally half of that that will come from SG&A and half of it from gross margin when we try to keep marketing pretty level and not save our way to prosperity by cutting our advertising.
Mark Astrachan - Stifel, Nicolaus & Co., Inc.:
Great. Thank you.
Matthew T. Farrell - President & Chief Executive Officer:
Okay. All right. There are no further questions. I want to thank you all dialing in today. We'll talk to you again at the end of October.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Thank you.
Operator:
Ladies and gentlemen, this does conclude the program and you may now disconnect. Everyone have a great day.
Executives:
Matthew T. Farrell - President & Chief Executive Officer Richard A. Dierker - Chief Financial Officer & Executive Vice President
Analysts:
William B. Chappell - SunTrust Robinson Humphrey, Inc. Kevin Grundy - Jefferies LLC Bill Schmitz - Deutsche Bank Securities, Inc. Caroline Levy - CLSA Americas LLC Joseph Nicholas Altobello - Raymond James & Associates, Inc. Jason M. Gere - KeyBanc Capital Markets, Inc. Stephen R. Powers - UBS Securities LLC Lauren Rae Lieberman - Barclays Capital, Inc. Jason English - Goldman Sachs & Co. Olivia Tong - Bank of America Merrill Lynch Jon R. Andersen - William Blair & Co. LLC
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2016 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's conference, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - President & Chief Executive Officer:
Good morning, everyone. It's always a pleasure to talk to you about our business. I'll start with a brief review of our first quarter results, which you read about in this morning's press release. I will then direct the rest of my comments towards our categories. Then, I'm going to turn the call over to Rick Dierker when I'm done. Rick will comment on each business – that's Domestic, International, and Specialty Products – and also review the outlook for Q2 and for the full year. When Rick is finished, I'll get back on and we'll open the call up to questions. So here are the highlights. In short, Q1 was a terrific quarter for Church & Dwight. We delivered organic sales growth of 5.2% and 7.5% EPS growth, which is 10% EPS growth on a currency-neutral basis. Category growth was broad based in that 11 of our 15 categories grew in the quarter. From a market share perspective, six of our 10 power brands grew share; so all-in, these results are top tier in consumer products. Now, I would like to provide you with some color on a few of our categories; that would be laundry, litter, vitamins, and dry shampoo. The laundry category is strong, growing 6.4% versus year ago. This is the fourth quarter in a row of laundry category growth. The value segment grew 6.1%, and this is the sixth consecutive quarter of value segment growth. In fact, for the last four quarters, value has grown, on average, 4.5% per quarter. The laundry category growth was driven by growth in both the unit dose and liquid segments. The value liquid segment grew at an 8% clip, driven by ARM & HAMMER liquid, which grew consumption a whopping 11% year-over-year. With respect to unit dose, this form now represents 15% of the laundry category. Our unit dose consumption grew 15% in the quarter. More recently, we have launched new two-chamber unit dose products under the OXICLEAN and ARM & HAMMER brands. We expect these new products to contribute to future consumption growth. Most of the resets for these launches happened in late March and early April. Now, I would like to take a few minutes to talk about our three laundry brands. ARM & HAMMER has been our big franchise in laundry for many years and the ARM & HAMMER laundry share continued to grow this quarter, up 30 basis points. To illustrate the strength of the ARM & HAMMER brand, ARM & HAMMER liquid laundry has grown share year-over-year in 25 consecutive quarters. Our XTRA brand backed off promotional volume in Q1, which improved our year-over-year profitability, but resulted in our giving up 40 basis points of share. On a full-year basis, we expect XTRA net sales and profits to be up year-over-year. OXI laundry share was down 10 basis points year-over-year as we, like others, felt the effect of Persil's promotional activity. In the most recent four-week period, we are back to a one share, so promotional phasing does influence shares. If we look at how OXICLEAN is doing in the stain fighter additive category, OXICLEAN's share hit an all-time high of 48% share. Now, I'm going to turn my comments to cat litter. The clumping litter segment continued to show strong growth at 5.3%. ARM & HAMMER litter was one of the winners in the quarter. We continue to grow faster than the segment. Our consumption grew 6.7%, behind our latest innovation, MICROGUARD CLUMP & SEAL litter. Just a quick commercial, MICROGUARD seals and destroys odors and prevents future bacterial odors from forming. It's an innovative product and we are broadcasting that message on our package, that 98% of consumers who have tried the product would recommend it. Now, let's talk about vitamins. The overall VMS category continues to show steady growth, up 3%. The gummy segment of VMS grew almost 15% in Q1. So let me break down the 15% for you. The adult gummy segment grew 23%, while the kids gummy segment declined 8%. Adult gummies is where we are putting our focus as it is underdeveloped and it will be the source of future growth for us. Our brand, VITAFUSION, is the largest brand in the adult gummy category and was the biggest driver of the 23% adult segment category growth. The good news this quarter is that our gummy business is growing, again. We have had wide retailer acceptance of our new adult beauty line, which hit store shelves in March; so we're off to a good start this year for vitamins. The last category I want to address is dry shampoo. This category grew 26% in Q1 year-over-year. A, the category in the U.S. is nearly $100 million, with the potential to be a $300 million category in the U.S. if we match the historical category growth experienced in the UK. BATISTE is the number one brand in the U.S. with a 17.2% share. BATISTE global net sales will cross $100 million this year, making it the number one dry shampoo brand globally. So it's no surprise that the BATISTE brand is expected to be one of our fastest-growing brands in the future. Many new products are shipping right now. I've mentioned dual chamber pods, MICROGUARD litter, and the vitamin beauty line. In addition, we have the new GROOVE condom and RIVIERA lubricant by TROJAN, and the new Bluetooth-enabled pregnancy test kit from FIRST RESPONSE. We feel good about our distribution and we look forward to these products contributing to our organic growth in 2016. Our goal is to continue to focus on consumer insights, leading us to innovative new products to drive share and category growth. Next up is Rick to give you details on our first-quarter results and the outlook for Q2 and the full year.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Thank you, Matt, and good morning, everybody. I'll start with EPS. First-quarter reported EPS was $0.86 per share, compared to $0.80 in 2015, up 7.5%. The $0.86 was better than our $0.83 outlook, largely due to our organic revenue beat and gross margin expansion beat; netted in that $0.86 is $0.02, or a 2.5% drag, from currency year-over-year. Reported revenues were up 4.5% to $849 million. Organic sales were 5.2%, exceeding our Q1 outlook of approximately 2% to 3%. The organic sales beat was driven by our Consumer business, both Domestic and International. Now, let's review the segments. The Consumer Domestic businesses' organic sales increased by 4.5%, driven by the continued success of our ARM & HAMMER Liquid Laundry Detergent, VITAFUSION gummy vitamins, BATISTE dry shampoo, and ARM & HAMMER CLUMP & SEAL cat litter. We now expect the full-year organic sales to be approximately 3% for the Consumer Domestic business. International organic growth was up an impressive 13.3%. Now, some of that was timing, as orders are a little lumpy in the export business, but underlying growth was very strong at approximately 9%. Here, again, we are raising our expectation for the full year
Operator:
And our first question comes from Bill Chappell. You may proceed, sir.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, Bill. How are you?
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
I'm good. Hey, Matt, maybe just a little bit more on the laundry category trend. This is certainly the highest volume, not just for you, but for the whole category, we've seen in a long time. I mean, it's tough to say if it's just because of pods coming into the category and bringing I mean .... The question is how sustainable is this? How much upside is this? And is it category-wide, or is it also market share related?
Matthew T. Farrell - President & Chief Executive Officer:
Yes, is your question is the category growth driven solely by pods? Because it clearly is not.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Right. Well, I mean, the question is do you see mid-single-digit growth for the category throughout this year?
Matthew T. Farrell - President & Chief Executive Officer:
Look, I don't have the crystal ball to say if we're going to have mid-single digit the whole year. That's going to be a function of year-over-year comps, right? But all I can say is if we look at the trends, the trends have been strong with respect to liquid laundry for the last six quarters, and certainly the last four quarters, and no reason to expect that won't continue in the future.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then, Rick, just on the SG&A guide, it was – it came in higher than expected in the first quarter. Is it safe to say a lot of the hires are front-end weighted?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yes, I want to clarify what – the only head count aspect of the incremental SG&A investment is really around – hasn't been done, yet. It's going to happen this year, but it's really more to the international footprint business, for the export business and for our Australian sub. So that's the only head count aspect of it. The rest is investments behind incremental projects, new ideas for the future, IT infrastructure costs, not necessarily head count, and we did have some of that in Q1. We expect those to happen throughout the year.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
And just to clarify, were these things that were always in the plan or just momentum was so strong starting the year we started to bring some of these in?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yes, I think that's exactly what it was, is momentum is strong. You heard us raise our outlook for gross margin from 40 bps to 70 bps of expansion, and so we're choosing to make some of these investments now.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay, great. I'll turn it over.
Operator:
And our next question comes from Kevin Grundy. You may proceed.
Kevin Grundy - Jefferies LLC:
Thanks. Good morning, guys.
Matthew T. Farrell - President & Chief Executive Officer:
Hey.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Hi, Kevin.
Kevin Grundy - Jefferies LLC:
Hey, first question, guys, the organic sales, clearly very strong in the quarter, but even specifically with respect to the Domestic business it's probably about 200 basis points higher than what we're seeing in the Nielsen data. Can you comment on that? Was there any timing benefit? Can you comment at all on retail or inventory levels? And then, I have a follow-up.
Matthew T. Farrell - President & Chief Executive Officer:
Are you saying it's a big pipe in the first quarter?
Kevin Grundy - Jefferies LLC:
Yes, so it's that, Matt, or are you seeing better growth in non-scan channels, like at Costco, as an example?
Matthew T. Farrell - President & Chief Executive Officer:
Yes, well, obviously, Costco is an important customer for us, both on the vitamin side and also the laundry side. So, it is true the non-measured channels do influence our results.
Kevin Grundy - Jefferies LLC:
Okay. Just two more quickly for Rick or for you, Matt. What gets you to the higher end of the range for the balance of the year as you look out? How much of that is laundry, litter, vitamins? Maybe a little bit of commentary there would help. And then the other one, you guys generally comment on the M&A pipeline, what you're seeing and efforts there. So those two follow-ups will do it for me. Thanks.
Matthew T. Farrell - President & Chief Executive Officer:
Yes, well, one of the reasons I chose to speak about the categories upfront, Kevin, is because laundry, litter, vitamins, and, more recently, the dry shampoo categories are catalysts to the Company, and we started the year with growth in all those categories and consumption growth as well. So that bodes well for us for the rest of the year; so that definitely influences our thinking on our success of the Domestic business in 2016. And the other piece of our full-year raise is, obviously, International. International had a rocking first quarter, and so we're taking up their number on a full-year basis as well.
Kevin Grundy - Jefferies LLC:
The M&A piece, Matt?
Matthew T. Farrell - President & Chief Executive Officer:
Say again?
Kevin Grundy - Jefferies LLC:
The M&A pipeline? Yes.
Matthew T. Farrell - President & Chief Executive Officer:
M&A, well, as we've said in the past, there's rarely a week when we're not looking at some transaction, but we don't go any further than that in our commentary. We're always looking, diligencing something, but we're pretty fussy about what we'll buy.
Kevin Grundy - Jefferies LLC:
Okay. Thank you.
Operator:
And our next question comes from Bill Schmitz. You may proceed, sir.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Guys, good morning.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, Bill.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Can you talk about the gross margin progression? Because the natural flow of the business, and if you look at what some of the other folks in laundry have done, just given the year-over-year decline in a lot of commodity costs, the gross margin should naturally be a lot higher. And, obviously, you beat your guidance and raised it for the full year, but what is offsetting that natural flow through of what you would expect, given this commodity and category growth environment?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, Bill, I think that's a fair question. We talked about it a little bit on our Analyst Day and we talked through some of the headwinds, like transactional currency. But I'd say, overall, we're really pleased with our gross margin expansion. We just talked about how we're going from 40 basis points to 75 basis points, so essentially we're doubling it; and that entire doubling of it is largely commodities. I think we feel more comfortable with that full-year outlook of commodities. So, do we have one-offs every now and then on write-offs and whatnot that burden gross margin? Sure, but overall, in general, we're really happy about doubling our gross margin outlook, pretty much, and if commodities continue to stay where they're at or improve, we'll probably be talking about it again.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay. And then, I know this is a small one and maybe it's a little nitpicky, but on this Spencer Forrest acquisition, I think you spent $175 million for $30 million of sales. Is there this massive growth trajectory of the business? Is that why you paid such a high multiple of sales?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, I think we probably got similar questions like that when we bought BATISTE back in 2011. The way to think about that, Bill, is that the hair thinning category is about a $240 million category. That's mostly dominated by topicals, brands like Rogaine. And our point of view is that hair thinning can also be addressed with hair fibers, and we bought a product that we think is going to have significant growth in future because it addresses the problem in a cosmetic fashion and not with chemicals.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay, and then maybe just back to that gross margin thing very quickly because, on my math, you should do 300 basis points of gross margin expansion this year. But this quarter, was there a purchase accounting step up or anything like that that impacted the gross margin from this TOPPIK deal?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
No. No, there's not. And we can take it off-line at some point, but there is no way that we had the exposure from the commodities to make it a 300 basis point move. We just don't have that type of volatility.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Got you. Okay. Thanks so much.
Matthew T. Farrell - President & Chief Executive Officer:
All right, Bill.
Operator:
And our next question comes from Caroline Levy. You may proceed.
Caroline Levy - CLSA Americas LLC:
Thanks so much. I wanted to talk about your new products. You went through some stuff pretty quickly, but can you elaborate on some of the major ideas and why you think that this is going to keep the momentum strong, and if you think your market share gains can continue?
Matthew T. Farrell - President & Chief Executive Officer:
Well, we've been the leader in the litter category for many years, now. If you remember when we spoke downtown in February, we showed a chart that showed our innovations over the past three years or four years. So we've clearly been the catalyst for that category, and we have a winner again this year with the MICROGUARD product. So we're driving growth in the category, which is a big category, and we're taking share. And we generally have a big new idea every year, so we think we can continue that in the future. With respect to laundry, as I said earlier, while ARM & HAMMER has been quite a powerhouse for us for a long time, the new product this year – one of them, is the BioEnzyme product, which has the EPA Safer Choice label, which is becoming more meaningful to all shoppers. So we think that's a nice new variant for us that's going to help us continue to grow the franchise. Some of the other things I mentioned, vitamins, what we did was we decided to shrink-wrap our products, so we got beautiful new packaging, which obviously speaks out or pops on shelf; and we think that is going to be a winner for us this year as well. Continuing down the line, in the TROJAN, TROJAN RIVIERA, so this is – you may recall this is a lubricant that can be used in the shower. So that's another consumer insight that we think is going to help expand the share for TROJAN. And as you know, TROJAN's share continues to grow. We're up slightly year-over-year, a little over 76% share. And FIRST RESPONSE, again, is the number one brand in pregnancy test kits, and we're the first people to come out to try a Bluetooth-enabled pregnancy test kit. So that's our – what we're trying to do there is test and learn in what we call the Internet of Things. So we have a very robust new product development process. We're very focused on consumer insights and that does lead us to really cool ideas with respect to new products, and we've got a nice pipeline for 2017 and 2018. So that gives us confidence that we continue to grow the top-line organically.
Caroline Levy - CLSA Americas LLC:
That's great. And if I just may ask how much the TOPPIK should – TOPPIK acquisition should continue to contribute? Is it about a percentage point to growth through the balance of the year?
Matthew T. Farrell - President & Chief Executive Officer:
Well, remember, that's a small business. It's about $30 million in total, right, so...
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Right. So, yes, about 1% for the full year on a reported basis.
Matthew T. Farrell - President & Chief Executive Officer:
On a reported basis, yeah.
Caroline Levy - CLSA Americas LLC:
Got it. And then, just lastly on buybacks, you actually were well ahead of what we expected in the first quarter at $200 million. The longer it takes for you to find a big acquisition can we expect a higher run rate on buybacks, now, perhaps?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
So, Caroline, I think we were right on our expectations for a buyback. We said we were going to do around $300 million this year of buybacks, and we did $100 million in December. We did about $200 million in February, and if you look at our past practice, we typically get ahead of our full-year buyback in Q1. So $300 million is right on target. We feel good about that number. I think, as you've seen us in the past, if we go many, many, many years without doing an acquisition and we have the cash build up on the balance sheet, then we always look back and say how do we return that to shareholders.
Caroline Levy - CLSA Americas LLC:
So you could step it up in the fourth quarter, but don't expect much for the balance of the year, probably?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, I would say that $300 million is our sweet spot for this year as of now.
Caroline Levy - CLSA Americas LLC:
Got it. Thank you very much.
Operator:
And our next question comes from Joe Altobello. You may proceed.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Thanks. Hey, guys. Good morning. First question on the categories, obviously getting better, you did mention back in February that that could be potential upside to guidance. Is there any larger takeaway on the broader consumer in the U.S. from the fact that 11 of your 15 categories were up?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, that's a good question, Joe. So we know everybody has their own crystal ball about the economy and we do look at it the same way; so we always monitor those 15 categories. So having 11 of the 15 up is a very good sign, and the four that weren't up are some of the – at least three of them are some of the smaller categories. So I would say, yes, that is a good sign. Of course, you have to temper that by – if you look at some of the big houses, most big banks, more recently, have reduced the GDP outlook for the U.S. this year to 1.5%; so, obviously there is some pessimism out there. The credit card debt is going up. Some people speculate that fuel savings are going to healthcare costs. So there's definitely a couple different camps out there with respect to the economy. For our part, we do look at these categories and we see a lot of strength in them, so we don't think that's going to turn around that quickly. We think it should stay strong for the rest of the year.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
And how are retailers managing inventories? Are they getting a little bit more – or, actually, less conservative, given that?
Matthew T. Farrell - President & Chief Executive Officer:
No, I wouldn't say that. I think the retailers are no different than any of the CPG companies and everybody looks at working capital very closely. So, no, I wouldn't say there would be any change in practice there.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And then, you mentioned that kids gummies, the category, was down 8%; just curious what drove that.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, the kids gummy section has been trending down for more than just this quarter, for a while. And the speculation around that is that, once upon a time, before the advent of adult gummies, that adults took kids gummies, and that with a lot of adult gummies now coming on shelf, adults are using the adult gummies and not the kids. So that's why I said earlier is that our focus is on adults. Kids is a very mature category. Even when we bought the business, if you looked at vitamins, two-thirds of all the vitamins that children took in the U.S. were gummies. So it was already saturated, and so there's some migration from kids to adults.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Got it. Okay. And one last one, I have to ask on OXICLEAN laundry detergent. It looks like the shares were down, again, a little bit this quarter. What's your thinking there, maybe plans for that brand going forward in that category?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Well, look, it's no secret that you have a new entrant into high-end laundry detergent last year with Henkel's Persil brand. And they went to Walmart and Amazon, and then at the end of the year, and now, they're expanding and doing a lot of couponing, et cetera. So, there is – the activity is very fierce right now with respect to couponing from those guys. So, obviously, we would be a victim of some of that. So we lost some share, but, as I said in my earlier remarks, you are right. In the quarter, we did lose 20 basis points of share. If you look the more recent week, we're back to a one share; but it's sort of a steady state, one share right now, and we're really trying to crack the code here and figure out how to grow that brand. But we are still committed to it.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. Great. Thanks, guys.
Operator:
And our next question comes from Jason Gere. You may proceed.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Thanks. Good morning, guys. Two questions; one, I guess, obviously, every few years one of your big competitors finds some cost-cutting initiatives in place and everybody fears about what could happen to some of the categories. And laundry, in particular, the category seems to be strong, so you talked a little bit about Persil and a little bit of the couponing there. Is there anything on the front from that big competitor right now that they may go after some of the shares that they've seen either at the high end or even push more behind their value brand just to get greater growth?
Matthew T. Farrell - President & Chief Executive Officer:
No, Jason, I don't have any intelligence, other than what you see in the marketplace today, that they're big push is in the high end with Persil, pretty aggressive claims. And there is nothing more to report from that competitor.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay, but how about the other competitor, the bigger one, the big dog? I'm talking about just as they're pushing a little bit more with Simply Clean or even at – as they've seen that you've made the foray into the pods, just wondering if there's any intel there? It seems like you guys feel pretty comfortable about how this year is playing out, but what does history teach you?
Matthew T. Farrell - President & Chief Executive Officer:
Well, maybe it'll help you if I comment just on the amount sold on deal in laundry last year versus this year. So last year first quarter, it was 36% for the category, and this year first quarter, it's 35%; so not much of a change year-over-year. If you're talking about what new innovations they have, I think we all know that they have a similar product to our BioEnzyme that they just launched; but I don't have any other color other than that.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. No, that's good. And then the other question, just going back to some of the investments on the international sales force, and I know you talked a lot more about the export business, but just curious your thoughts. You've been predominantly a domestic business, with some of the categories being able to carry over to your – more your North American international counterparts, Mexico, Canada, et cetera. But with this expansion in international, does it change your thinking about the portfolio you have getting greater expansion, whether in new markets or even with expanding some of the categories that you're in domestically? So just wondering if we should read into anything there.
Matthew T. Farrell - President & Chief Executive Officer:
Well, look, when we talk about the International division, we have our countries, so we have six primary countries, and then we have an export business. And we have found that we've had a lot of success with our products in a lot of countries other than those six countries that I mentioned where we have subsidiaries. And we've got a terrific leadership team in the export business, and they've been driving a lot of growth. And when you have people that are successful like that and they have plans to execute to drive that growth, we said we're going to add the head count. And you know how stingy we are around here about adding heads. So we're going to invest behind these guys in export, and we're also doing the same in the Specialty Products Division. We bought a business a year ago, a small business, to add to our animal productivity business, and, likewise, we have the ability to go international with some of those products as well. This is both in dairy and in poultry. So we're going to invest for the future and, because we had a rocking first quarter and things are looking up for the year, we said, hey, this is a good time to reinvest.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Got it. Thanks for the color. Thanks, guys.
Operator:
And our next question comes from Steve Powers. You may proceed.
Stephen R. Powers - UBS Securities LLC:
Hey. Thanks. A follow-up on domestic growth trending above tracked channels. I know it's a small base, but how much of that was from strength in e-commerce? And what, if anything, are you guys doing differently in that area as online demand accelerates?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, that's a good question. Most CPG companies have their online sales between 1% and 3%, and when I say 1% – that range would include all the usual suspects, the amazon.com, walmart.com, target.com, et cetera, et cetera. So, I would say most CPG companies are in the early innings with respect to selling product online. Now, of course, that can change very quickly. For our part – when I say change very quickly, it's not going to go to 5% or 10% in just a couple years, but it will change over time. So we've decided that we want to get really good at that, so it's one of our focuses right now. It did not – was not a big contributor, I would say, to the first quarter results, but we are going to have higher online sales this year, year-over-year, by a meaningful percentage year-over-year.
Stephen R. Powers - UBS Securities LLC:
And is – does it have anything to do – are any of the investments you're making incrementally this year in SG&A, are any of them related to e-commerce capabilities?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah. Yeah, exactly. We've hired a couple people, and you may have seen recently the Dash Buttons for Amazon. So there are six Dash Buttons out there
Stephen R. Powers - UBS Securities LLC:
There you go. Okay. Great. Thanks, and I guess – it's really small, I know, but can you just quantify, Rick, the deal amortization in the quarter and what you just – the number, incremental amortization year-over-year for the full year? Thanks.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, I would say that in Q1 the TOPPIK acquisition had a really high SG&A rate, it was probably around 15%, and part of that is amortization, part of that's transition costs. So all-in, it was around 40 basis points to the quarter.
Stephen R. Powers - UBS Securities LLC:
Thanks.
Operator:
And our next question comes from Lauren Lieberman. You may proceed.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Thanks. Just first, Rick, to follow up on that, that was the first quarter impact from the higher SG&A, but going forward, what would be the amortization because the transition cost would obviously go away?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yes, it's probably about half of that.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. All right, thanks. And then, also, just in terms of the incremental spending overall, Matt, you said it yourself. You guys are stingy and incredible cost control over the years, so I just found it striking that you found this much that you want to put money back into. So are these areas that – I know you said it was – you had the flex, but why didn't you go after them before? What does it add incrementally to the growth potential that you wouldn't have had without the investment? I just think it's interesting, given how tight you've been with investment over time, the decision to put so much back in.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, well, Lauren, we wouldn't quantify our business model with respect to how many people did we or are we adding, and what's the sales and profits associated with that. The point is that has been a focus for us, the export business. Even before we made this decision, we had hired even stronger people there. So this is just another increment on top of that increment.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, and let me put a little bit of context behind it, too. We're talking about a move of going from down 10 basis points in SG&A to up 25 basis points. That's around $11 million or $12 million, right? We're adding, whatever, $3 million or so from incremental R&D projects, not head count, just more opportunities for the future, more NPD, more resources to work on different things. There's a couple million dollars for the head count for the International business and the export business, and there's a few million dollars for higher IT infrastructure costs. So it's not like we're taking a huge dollar amount and going and investing in head count. I just want to be clear on that.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. That's great. And on the International, what would it be – what would be the decision point for you guys to move from an export model to being – establishing local operations and running it like more of an affiliate model?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, that's a really good question, and to do something like that, you'd have to have one of your brands really have enough critical mass so that you could enter that market. And there are a couple of countries we're looking at right now, but we wouldn't disclose that.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. Thanks so much.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah.
Operator:
And our next question comes from Jason English. You may proceed.
Jason English - Goldman Sachs & Co.:
Hey, good morning, folks. Thanks for squeezing me in.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, Jason.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Hey, Jason.
Jason English - Goldman Sachs & Co.:
Congrats on the solid start to the year.
Matthew T. Farrell - President & Chief Executive Officer:
(39:12).
Jason English - Goldman Sachs & Co.:
I wanted to come back and rehash some of the questions that have already been asked. First, to Bill Schmitz' question on gross margins, 300 basis points that he gets to mathematically seems pretty optimistic, but I agree with his general premise that mathematically it's not that hard to get well above where you're guiding to. So a couple of questions just to help us understand this; first, commodities, is there something to consider in terms of your hedge positions for last year, this year, et cetera, that may cause your benefit or lack thereof to be greater or worse than what we'd see in spot markets? And then, secondly, the leakage on the fixed-cost absorption for the new vitamin plant, I appreciate that that's here to stay for a while, but you're soon going to start to lap the startup expenses. Do those two effectively wash, or our expectation was that you could actually get a surplus, that the startup costs were greater than the fixed-cost de-leverage you're getting now?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, sure. So I'll take the commodity question first. So we had said previously, and it's still the case, that, in general, resin was down 10%, surfactants were down 20%, paper was relatively flat. You guys know what oil and diesel are doing, and those are favorable year-over-year as well. I think, in general, we do have some hedges out there. We went into the year with about 30% hedged, which is really our lowest level in quite a few years because we thought we should float most of the market. We do have a couple hedges on surfactants, so maybe we're not getting the entire spot market benefit, but, in general, 300 basis points is not realistic for us at all. So we do have that as a tailwind, in general, from commodities. Fixed costs for vitamins; now remember, we told you guys this was a 75% increase in capacity, so a $300 million business becomes $525 million. It's going to take some time to really grow into those fixed overheads. And you're right, we had startup costs last year, but those fixed overheads are more in totality than the startup costs were a year ago.
Jason English - Goldman Sachs & Co.:
That's helpful. That's helpful. And then, back to the laundry category growth, we see the lower promotional activity. We see some of the mix-up that's happening in the category. But when we do our best to try to get to a load equivalent volume, we're seeing volume on a load equivalized basis growing north of 3%, which is a bit of a head-scratcher, right, because it's hard to imagine that people have just decided – or have more dirty clothes or are doing more laundry. Any views on what's driving that volumetric growth from a load equivalized perspective?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, I think I have to agree with you, Jason, that it's a head-scratcher. I could say in the past at times we think sometimes the information that we use on volume, you have to take with a grain of salt because of all the different sizes within the category. If you think about wash loads, so if you're saying there's a lot more wash loads, it's illogical to think that there's 3% or 4% more wash loads being done with population growth only 1.5%.
Jason English - Goldman Sachs & Co.:
Yeah. Do you...
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Hey, Jason, the other thing there is...
Jason English - Goldman Sachs & Co.:
Yeah, go ahead.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
...we do see trends. There's a certain percentage of the category that does mix pods and liquid laundry, so that might throw off your wash load metrics as well.
Jason English - Goldman Sachs & Co.:
Yeah, definitely, definitely. Okay, cool. Well, I'll just pass it on. Thank you, guys.
Operator:
And our next question comes from Olivia Tong. You may proceed.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks. Just one for me is around a little bit more about gross margin and more the gross to net spend that you guys do, because there has been a lot of talk this quarter amongst other HBC companies about that line item. So, first, how much is your spend in that area and how has that been trending?
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Yeah, we don't want to go into the details between gross to net and all of our trade spending, Olivia. I would say we continue to watch the trade spending, just like we do every item in the P&L; and Matt has given you context on laundry. That's a good indicator, right? Amount sold on deal for laundry a year ago was 36%. Now it's 35%. For litter, it was 24% a year ago. Now it's 22%. Vitamins is another big category for us, and that was 39% a year ago and it's 39% this year. So there's a little context.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thank you.
Operator:
And our next question comes from Jon Andersen. You may proceed.
Jon R. Andersen - William Blair & Co. LLC:
Hey, good morning, guys.
Matthew T. Farrell - President & Chief Executive Officer:
Hey, Jon.
Jon R. Andersen - William Blair & Co. LLC:
Just two quick ones for me. I was wondering if you could talk a little bit more about your, I guess, latest power brand, BATISTE, and provide some context around the opportunity in the U.S. I think dry shampoo is a bigger part of the shampoo category in the UK, but could you give us maybe some metrics there so we can try and understand the opportunity that lies ahead here in the U.S.? And then, the second question is just an update on the potential for another round of compaction in liquid laundry. Thanks.
Matthew T. Farrell - President & Chief Executive Officer:
Yeah, as far as the context for the BATISTE opportunity is look at the UK. The UK, round numbers, has about 60 million people, and it has – the category there is about $60 million. So you just do the quick math, you have 335 million people in the U.S. So you've got five times the population, so we'd say, well, you've got an opportunity for five times the category size; that would be $60 million becomes $300 million here. So that really is the math behind the thinking that this could be a much bigger category.
Jon R. Andersen - William Blair & Co. LLC:
And then, on compaction in laundry?
Matthew T. Farrell - President & Chief Executive Officer:
Yeah as far as compaction, yeah, well, it's nothing to report on compaction. I think the last time that anything was said publicly, Walmart was thinking about the end of 2017 or early 2018; but there's no discussion about that right now.
Jon R. Andersen - William Blair & Co. LLC:
Okay. Thanks. Good – congrats on the good start.
Matthew T. Farrell - President & Chief Executive Officer:
Thanks, Jon.
Richard A. Dierker - Chief Financial Officer & Executive Vice President:
Thanks, Jon.
Operator:
That does conclude our conference for today. Thank you for participating in today's conference. You may now disconnect at this time.
Matthew T. Farrell - President & Chief Executive Officer:
Okay. Thanks, everybody, for joining us.
Executives:
Matthew T. Farrell - Chief Executive Officer Rick Dierker - Executive Vice President Finance and Chief Financial Officer Steven P. Cugine - Executive Vice President Global New Products Innovation Louis H. Tursi - Executive Vice President-North America Sales Paul A. Siracusa - Executive VP-Global Research & Development Britta Bomhard - EVP Chief Marketing Officer
Analysts:
Caroline S. Levy - CLSA Americas LLC Jason M. Gere - KeyBanc Capital Markets, Inc. Kevin Grundy - Jefferies LLC Joe B. Lachky - Wells Fargo Securities LLC Lauren Rae Lieberman - Barclays Capital, Inc. Stephen R. Powers - UBS Securities LLC
Operator:
Good afternoon, ladies and gentlemen, and welcome to the Church & Dwight Fourth Quarter and Year-End 2015 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risk and uncertainties and other factors that are described in the detail in the company's SEC filings. I would now like to introduce your host for today's conference, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Matthew T. Farrell - Chief Executive Officer:
Okay. Good afternoon, everybody. We're uptown this year. We normally have this conference at the New York Stock Exchange; it's under construction this year. So, next year we'll be back. Rick Dierker is with me today, our new CFO. We have the entire management team here as well. We'll come up here when we're done with the presentation and they'll be available for Q&A. So, let's begin. So we have the obligatory Safe Harbor statement. I encourage everybody to read it. And here is the agenda. I'm going to talk about who we are, the categories that are most important to us, that will be laundry and vitamins, how we deliver, how we run the company, and then Rick is going to take everybody through the financials. Okay. Here is what you're going to hear today. I'm just going to pull it all up on the screen for you viewers at home, but the short story goes like this. We had a terrific 2015. So we had 8% EPS growth, and on an all-in basis, it's 12% local currency. We had full year organic sales growth of 3.6%. This puts us well above our evergreen target of 3%. We had a strong finish as we saw the consumer business grow 3.3% in the fourth quarter and we have really good momentum going into 2016. Our new product pipeline is off to a good start. You can ask Lou a few questions about that when we get to Q&A, and we expect 3% organic revenue growth again in 2016. On the EPS front, 2016 outlook is again up 7% to 9% all-in, and that's 9% to 11% on a total currency basis. That's top since CBG as you know. We announced the dividend increase today, that's to keep our payout ratio at 40%. And finally, we closed a small bolt-on acquisition in early January. We're always on the hunt for good brand acquisitions, so we're excited about the future. So let's begin. Okay. Church & Dwight was founded in 1846, so we have our 170th birthday coming up this year. And in 19th century, it was founded with ARM & HAMMER baking soda. Today, we have 10 brands that drive our revenues and profits. These are our 10 power brands. In the year 2000, the only big brand we had was ARM & HAMMER. All nine of those other brands were acquired, since the year 2000. Our most recent power brand is now BATISTE. BATISTE is a business, the dry shampoo that we bought in 2011, and in 2016 the global sales of that brand will cross $100 million. Okay, those 10 brands drive our revenues and profits, 80% of our sales and over 80% of our profits. And of those 10, four are mega brands. These are four strong brands that have the ability to go into adjacent categories. And of those mega brands, those mega brands drive 60% of our revenue and over 60% of our profits. As I said, we are an acquirer. Those are the nine brands that we've acquired. And as you can see also, we generally are focused on number one brand. Okay, we're primarily a U.S. companies today; 82% U.S., 18% International. This has the benefit of having minimal exposure to the weakening foreign economies. And we're very balanced, about half Personal Care and half Household with Specialty Products' business rounding it out at 8%. Okay, we are in the land of the giants. So we are a small company. In 2016, we'll have about $3.5 billion in sales, small company but big returns. So the shareholder return one-year, three-year, five-year and 10-year period been stellar for our shareholders. Let's talk about the categories that are important to us. So first, laundry. So here is the depiction of the laundry category for the past four years, 2012, 2013, 2014 and 2015. As you can see, in 2012, 2013 and 2014, both the total category and the liquid category declined in each of those three years. That turned around in 2015, particularly in the second half. So on a full year basis, the total categories up 1.6% and liquid up 0.7%. One of the added benefits of 2014, going to 2015, it was actually a stable promotional environment, so that contributed to the rise. Let's continue on the second category I want to talk about is vitamins. As you know, in 2012 we acquired the Avid business, that got us into gummy vitamins. Why were we attracted to gummy vitamins? It's because it's been a fast growing category. In fact the vitamin, mineral and supplement category has been a mid-single-digit grower for many, many years. That flattened out in 2014. Why? Because of negative press and the growth has been rekindled again in 2015. So the category is growing. The other thing I want you to focus on is the gummy form. So the reason this is attractive is because pills and capsules becoming less popular and gummies are becoming more popular. So if you look in 2012, you can see only 7% of the category was gummy. Today it's 12%. And if you look at how did the gummy form grow in 2015, it grew 16%. And the good news is that we are the number one brand in both adult and in children's vitamins, gummy vitamins. Okay. Here's the one I want to end on as far as trends go. This is dry shampoo. As I mentioned earlier that we acquired BATISTE in 2011 and in 2016, we're going to cross $100 million in sales. We're the number one dry shampoo in the UK and in the U.S. In the UK, we have a 75% share; in U.S. we have a 15% share, round numbers. So here's the interesting factoid. So the UK has a retail category of $60 million with a population of 65 million. In the U.S. where the dry shampoo category is in the early innings, it's only a $90 million category. We have a population of 319 million. So we see a lot of runway ahead of us in this category and for this brand. Okay how we deliver? If you're a shareholder, you're well aware of the 10 drivers of shareholder return, let's review. First, we have a recession-resistant portfolio. This is very important. So we have a portfolio that's going to perform well in any economy, 60% premium and 40% value. Okay here's an illustration of some of our products. You can see in many cases, our value brand is about 50%, less expensive than the premium brand. Now let's talk about new products. Okay first up is ARM & HAMMER. So we're really excited about our 2016 product offerings. On the left hand side, you see CLUMP & SEAL, so we have a new variant coming to CLUMP & SEAL, that's CLUMP & SEAL MicroGuard. Now MicroGuard not only seals and destroys odors, but it also prevents future bacterial odors. On the right hand side, see BioEnzyme. So we have a new laundry variant in detergent and that's BioEnzyme. It's formulated to meet the Safer Choice environmental standards promulgated by the EPA. The third thing, it's not on the screen is that we also have a dual chamber pod that we're launching under the ARM & HAMMER banner in 2016. A little bit more on CLUMP & SEAL. So, in 2015 we came out with lightweight and naturals followed by MicroGuard in 2016, but here's a story that's worth telling. We have been an innovator in cat litter for years. So if you go back to 2011, you see Double Duty followed by Ultra Last. And you see what happens when you don't have innovation in the year, you flat line. So in 2014, we came out with CLUMP & SEAL, the best cat litter that's out there. In 2015, we follow with naturals and lightweight, and then 2016, we follow with MicroGuard. Great story. [Video Presentation] (08:27-09:00) Okay. Let's keep going. Let's turn to OXICLEAN. A couple of things on OXICLEAN this year. So we have a new liquid laundry detergent called OXICLEAN Preserve. This laundry detergent reduces pilling in your clothing. And just as we have a dual chamber pod for ARM & HAMMER, we also have one for OXICLEAN, called OXICLEAN HD. Just let's review the OXICLEAN mega brands for a minute, so to start with laundry additives. So laundry additives, we had a record share 45.9% up 130 basis points led by White Revive, which was our entry into the bleach category. Second is the laundry detergent. We ended the year with a 1% share. We had a 0.8% share at the end of 2014. It's not moving as fast as we had hoped. The good news is that trial, repeat and consumption are all up year-over-year. And then finally auto dish detergent category. It's a difficult category. We've got 1.3% share in 2015. Okay, TROJAN. Three new offerings for TROJAN, first condoms. So we have TROJAN GROOVE, so this is a grooved condom that retains the lubricant on the condom during sex. Number two is TROJAN RIVIERA for those of you have been waiting for a lubricant for use in the shower, you now have one, so long-lasting lubrication. And the third one is TROJAN Divine, which is a multispeed vibrating massager. I'm not sure if one, two or all three of these are in your goody bags today. That'll be a little bit of a surprise. Okay. Vitamins; so lots of new products in the vitamins space, so first beauty. So a new beauty line with really attractive new packaging, also a couple offerings for teens both teen sport and also teen hair, skin and nails and then licenses. Licenses have become increasingly important in the children's category. So we had Barbie and Mario launch in 2015, and then this month we have Minions as well, so that bodes well for our children's gummy vitamin. And finally first response, so there is now a Bluetooth Pregnancy Test Kit. So you download the app to your iPhone. You use the pregnancy kit. It sends a result to your app. And what the app does for you? It provides you lots of information throughout your pregnancy. So we've all heard about the Internet of Things, so this is our first foray into the Internet of Things, so it's our ability to test and learn. All right. Marketing, so you've often heard us talk about how much money we spend on marketing. We're the 15th largest advertiser in the U.S. So we're in pretty good company here as you can see on the slide. And we've also said that our marketing would generally bang around between 12% and 13% of sales. So you can see over the last four years we've averaged around 12.5%. And it's going to show-up in your shares. So if I call your attention to the right hand side of this slide, this is our report card. So on the top, you have your mega brands and in the bottom you have your remaining power brands. So, three out of four of our mega brands grew share in 2015. Vitamins is yellow. Why? We went sideways this past year. It's well-known. We had some difficulties with the new plant start-up, that's well behind us now. And then with respect to the other six power brands, you see XTRA is red, but actually XTRA profits were up in 2015 versus 2014, as we didn't chase the competition down in discounting, and battery-operated toothbrushes has been a perennial difficult category, that's also red, but seven out of 10 were green. Okay, distribution. So this is a new information for you. We took a look at our distribution gains over the past six years. So we looked at 2009 to 2012, and then separately 2012 to 2015. So we're happy to report that we've been consistent in expanding our distribution year after year after year. We expect to continue to do this in the future. And while we're on the topic of distribution, BATISTE with a 15.2% share today, that share is only going to grow because we're expanding top retailers in 2016, another good story. Okay, defense of our brands. It's no secret that the laundry category has been a difficult category for all competitors for several years now. So in 2014, you had Simply Tide show-up in the value tier, 2015 had Persil show-up in the premium tier; and on top of that you have price wars breaking out. So what happened? So, just left to right; in 2013 we had a 14% share; 2014, 14.2% share; 2015 14.4% share. So in each of the past years, we've expanded share in spite of the new entrants in the price wars; and we expect to continue expand share in the future. International. So just as I said in the year 2000, the only big brand we had was ARM & HAMMER. Near 2001, we were just a U.S. company. Today, we're a little bit more diverse, 82% as I said early is U.S., and 18% is International. This is how it's spread out. We have a European business unit, which is our largest business unit that encompasses the UK and France. That's 37% of the business, followed by number two Canada, then Mexico and Australia. Our International business has been a stellar performer for many years. If you look at the CAGR for the last five years, virtually every business, every country is at or above our 3% evergreen target. Now, gross margin. So here is a six-year look at gross margin. So if you think about the first three years, 2010, 2011, 2012, we're all still dealing with the commodity super cycle, so that was depressing margins. And then, more recently you had price wars break out. And that's a bit of an offset from commodity abatement, but we've been around 44.5% gross margins for good long time, in spite of all those factors. The four ways we drive gross margin, this is familiar to many of our shareholders and we'll go clockwise here. So good to great, that's the name of our continuous improvement program. Second is supply chain optimization. As you know, we've built a couple of plants in the last five years. Number three, new products. So, when we launch new products, those new products need to have higher than average gross margins. And finally, acquisitions. And when we buy, one of our requirements is that we buy businesses that at or above are existing corporate gross margin. Okay. And as you know we have a very simple compensation structure, we promote financial literacy within the company. One of the ways we do that is we tie gross margin is – 25% of all employees' annual bonus is tied to us achieving the gross margin target. Next is acquisitions. So we have a very strict criteria with respect to acquisitions. Consequently, we're very fussy about the brands and the businesses we're going to buy and this criteria hasn't changed in quite a few years. Long history of acquisitions, obviously that contributed to our top-line growth. 2004, we were about $1.5 billion; we're $3.5 billion today. Good chuck of that was driven by acquisitions. And a good way to think about Church & Dwight is an acquisition platform. So when we acquire businesses, we grow the revenue and we get cost energies. So, how do we do that? So with respect to the revenue growth, we have veteran marketers within the company. We have a separate new product development process, separate from the business units. And as a result we expand shares. As far as the cost synergies go, we'll leverage the new brand across all classes of trade, and we have a supply chain and R&D organization that are very versatile. So we can handle liquid, aerosols, powders, gels, devices et cetera. And our track record is stellar in nine out of 10 power brands so we get costs synergies every time. And Rick's going to tell a little bit more about access to capital when he gets up here. Okay, how have we done? So if we acquire a business, what was the pre-acquisitions share, what's the share today? In every case, you see that we expand shares. And topic you probably read in the release that we acquired this brand earlier this month; we were entering the hair thinning category. This is a problem solution brand. If you think about the characteristics of it, we think it's very much like the teeth. We had a couple of non-CHD investors agreed to demo the product, here's the male, before and after. And here's a woman before-and-after. And happily if you've retained more than 50% of your hair, and you know who you are, particularly sell-side analysts, this product is for you. A nice side benefit of this by the way is that, they have a very robust sales and marketing team online. So, we're going to learn a lot from them. If you want to learn more about the product, you can go to toppik.com. Okay. Best-in-class free cash flow, Rick's going to take you through that, but we've averaged well above our peers for many years. SG&A, this is a hallmark of the company. You can see that we have extremely productive employees and we're the lowest SG&A of any CPG company and we intend to stay there. We have expert management team with lots of people, lots of experience in all of these seats and driven by a simple compensation program. I said earlier, that gross margin is 25% of the annual bonus. The rest is cash from operations, EPS and net revenue, very easy to explain, very easy to remember and our long-term compensation is a 100% stock options and we're all required to be heavily invested in the company's stock. And here are the results again. So stellar returns to our shareholders over the one-year, three-year, five-year and 10 year-period. Okay. How we run the company? We have an evergreen model. So we always target 3% organic growth annually and 50 basis points of operating margin expansion and we're targeting 8% EPS growth. Okay. As far as our operating system goes, first is the evergreen model; second is we know what geographies we're focusing on, North America first, that's Canada, U.S. and Mexico and secondarily Europe and Asia. Allocation to capital, Rick's going to take you through but at top of the list and these are in order of importance, is TSR accretive acquisitions. And finally those acquisition criteria haven't changed in years and we have four operating principles. So, we have number one brands that we leverage, we're very asset-light, we're not capital intensive, we generate lots of cash flow so we leverage assets and we have very productive employees, the most productive employees in the CPG space. All of that combines for good returns, but when you leverage acquisitions on top of that, you get spectacular returns. Okay. Now I'm going to bring Rick up here to talk about financials.
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Okay. Thank you, Matt. I'm going to cover three topics. We're going talk about the quarter, Q4, and just how we came in. We'll go through 2015, and some of the details there. Then talk about 2015 outlook, but there's one theme to take away from the financials today, that truly 2015 ended well and we have a lot of momentum as we go into 2016, lot of optimism. So Q4, 2.6% organic sales growth. 3.3% for the Consumer Domestic division, largely driven by volume. We'll get into the details in a second, the 2.5% volume growth. Gross margin expanded 50 basis points behind commodity improvement, behind our productivity programs, a lot of our price in the laundry is normalized, the same theme you've been hearing about all year long. Marketing was down 10 basis points, so essentially flat, and SG&A was up 10 basis points. So operating margin was up 50 basis points. So EPS is up 5%, and currency neutral EPS is up 9%. Great result. So through the quarters of 2015, pretty consistent; 2.6% in Q4 remember versus a year ago, we were at 5.2%. So really strong growth in Q4 off of a high comp year ago. You guys like to look at the stack bars, so, we threw in in here for consumer business. This is just the strength – relative strength of the consumer business, a lot of momentum going into Q4, 7.2% in Q4. So, we're exiting the year at a strong rate. Categories are strong. So, volume is the growth driver, 2.5%, at a 2.6% from the organic side for the company; 3.2% for the domestic division. With international division, we do get a little price as we go into the FX headwinds. And then SPD, we're down 4%, largely on volume because no prices have come down. Great trend, great momentum on gross margin as well, 45.5% for the quarter, and as I said before, normalized pricing environment. Commodities are a tailwind, and productivity programs continue, and a lot of our vitamin issues for start-up happened earlier in the year. Marketing spend, highest percentage, highest dollar amount of the year. And that leads to share growth, seven out of our 10 power brands, and Matt walked you through those details, three or four megabrands grew as well. So, let's recap on the full year, 3.5% organic sales growth, compares to 3% outlook earlier in the year, largely volume-driven. Gross margin is up 40 basis points, for all the reasons I already walked through. Marketing is down 30 basis points; now, we talked about that a little bit on our Q3 call. We reallocated some of the marketing spend and put it in the trade line for OXICLEAN to drive trial, and as Matt alluded to, trial and consumption are both up. Adjusted SG&A is flat, and operating margins are up 70 basis points, so great result. EPS is up 8% and free cash flow is a record at $544 million. Adjusted free cash flow conversions, 125%. That is a very important metric to the company. We'll be talking about that even more as we go forward, and that should be very important to every shareholder as well. So, why can we drive great cash flow productivity is because partly of working capital improvement. Our cash conversion cycle, which is inventory, which is receivables minus payables, has gone from 40 days to 27 days over the last five years. We continue to believe that we can continue to make that go down over time. Free cash flow conversions, 125% in 2015, average for the last five years, 119%; so just stellar result. We did dip our toe in the water in 2015 on AR factoring, so that isn't that 125%. If we take that out, we're still at 119%. So, as Matt alluded to, 118% for the last seven years or so, which is far above the industry average and far above some other competitors who target 90%. We have a strong balance sheet, 1.4 times levered. Why is that important? It's important because we have a lot of fire power, a lot of dry powder waiting to do an acquisition. In this example, we could do a $2.8 billion deal and maintain our credit rating. Okay. So that's 2015. So why don't we go through 2016. First, organic 3%. So, there's couple of things behind that number. So, that'll be SPD, 1% to 3% type of growth; International, 4% growth; and for the consumer business, domestically 2% to 3%. And you might ask why is that coming down from 3.5% in 2015? There's really two assumptions in there. One is, the international business comes back down to earth. We had a phenomenal year this year behind Steven Cugine and his team, 8% going to 4%, so back down to earth there. And then the categories, our assumption for that is growth of 2% to 3%. So if categories are doing better, then our top line will do better as well. Gross margin, 40 basis points of expansion. The easy way to think about that is really 70 basis points from productivity programs, from commodities, not having any of the start-up costs for York, for the vitamin plant, offset by about a 30 basis point drag from currency. And I'll walk you through it when we talk about currency a little bit more, but we have a 30 basis point drag largely because of transactional currency impacts from the U.S. to Canada. Marketing is flat, but there is a little bit more of a story there as well. SG&A is down 10 basis points, leveraging the top line, operating margins up 50 basis points, EPS, 7% to 9%, currency adjusted 9% to 11%. And then we have a share count number for you, 131 million, what's behind that, $300 million of buyback, and we've already gotten ahead ourselves of $100 million in December, so $200 million left for 2016. Okay. Here's how we stack up versus our evergreen TSR Model of 3%. You can tell we've hit or beat that 3% number over time. Focus on gross margin, absolutely 2010 to 2014 in the face of commodity headwinds, in the face of laundry competitiveness, we maintained our gross margin. In 2015, we expanded and we're going to expand again in 2016. Consistent marketing spend, so 12.3% to 12.3%. So, I just want to leave you guys with this comment. The core business we're increasing marketing spend by around 10 basis points, okay. Where a lot of our competition is cutting 20%, we're actually increasing our core business and the marketing spend associated with that. When we layer on the TOPPIK acquisition, it is a $30 million deal, about a third of that revenue is direct, so the marketing spend is a little bit lower. So when you do the math, it becomes 12.3% to 12.3%. SG&A management is the hallmark of the company. Our people do great things here. This is leveraging the top line, many companies do zero-based planning process, I'd say we've been doing this for many, many years. Operating profit, 2015 was a big year, we hit 20%. So, a lot of personal care premium companies are in the neighborhood of 20%. So we're happy to be there. And then in 2016, we think we're going to expand by 50 basis points again. Now, EBITDA is a good surrogate for cash generation and we think the stair step tells the Church & Dwight story very well; so we've gone from 20%s to the mid-20%s, 24.2%. For EPS, we're $3.48 to $3.54, that's the range of 7% to 9%. Again, once you back out the currency is 9% to 11%. Okay. Here's the FX story. So, in 2015, as a refresher, we had about a 2.5% drag in currency on the top line and a 4% drag for EPS. That was a 30 bps impact on gross margin. In 2016, we had a 1% drag for revenue and a 2% drag on EPS. But we still have a 30 bps drag from gross margin. And that might surprise you, I would just tell you that in 2015, 70% of the drag for currency was translation, and in 2016, 70% is transaction. So that's more of a gross margin impact. Okay, allocation of capital. Number one, by far, TSR-accretive M&A. We want to do the – we look at deals all the time. The management team, the senior leadership team, we look for deals all the time. You'd be shocked with how much time we actually spend on that. What I want to leave you with though is we're looking for the right deal, and it's number one, but we want to make sure it's the right deal. Number two is new product development that drives our organic growth. Number three is CapEx. Number four is return of cash to shareholders through dividends and buyback. And number five is debt reduction. We are not a capital-intensive company. In 2016, our outlook is really $55 million of CapEx. You might say, hey, Rick, you guys have typically been high-$50 millions, low-$70 millions. And I'd say, no, the base business was actually in the $50 millions. And then when we have incremental capacity to manage for vitamins or for a new plant, that's when we spike up to higher number. And then, as Matt alluded to, a 6% dividend increase to $1.42. That gives us right at our 40% payout ratio that we have been very clear on from many years. And with that, I'll welcome up the rest of the management team and we will take your questions.
Matthew T. Farrell - Chief Executive Officer:
Okay, do we have microphones for people? Oh. We do. Okay, Bill. (29:26)
Unknown Speaker:
Thank you. As you highlighted both in the release and a couple of times, the kind of momentum exiting the year, can you just give us a little more color, and I guess particularly, do you see something in vitamins, as you finally get the plant issues behind you that you can maybe point to, where we have momentum going into this year? And also talk about the laundry category, with more competition with Persil, with – what you're seeing with XTRA? I mean, help me understand how you're seeing momentum as we move into 2016 for that as well.
Matthew T. Farrell - Chief Executive Officer:
Okay. So it's a typical multipart question.
Unknown Speaker:
In one part, yeah.
Matthew T. Farrell - Chief Executive Officer:
Okay. So first off, so, vitamins. So, right, vitamins, we went sideways this past year. We had issues with supplying customers. We had poor service levels. We had a lot of people unhappy with us. We had – we didn't promote our products. We cut back on advertising, so – because we couldn't service customers. That is behind us now. So now we have lots of new products coming out as I reviewed with you. Customers are jazzed about it. And we're going to get new products on shelf in 2016. So, we're going to benefit from the tailwind of the category starting to grow again. So I feel really great about vitamins. What was your second one? Second was...
Unknown Speaker:
Laundry.
Matthew T. Farrell - Chief Executive Officer:
Okay. So laundry, so look, laundry down three years in a row. And now, suddenly we had three quarters in a row where the laundry category is growing. So there is more money being spent on laundry, so consumers are willing to spend a bigger pot of money. So that's good news. When a category expands, you're right in that there is new competition in there with Persil. That was certainly not something we saw coming, as was into the category us having then OXICLEAN premium laundry detergent. But you know we're not giving up on OXICLEAN. We have obviously the new two variants coming out this year with the preserve product, and also the pods – the dual chamber pods, and don't underestimate that. So remember, we had a powder pod for many years. We focused on liquid, and we didn't put a lot of effort behind the pod side of the business. We're coming out with a dual chamber this year, because consumers are looking for multiple benefits, and you need multiple chambers. So, we think the innovation is going to help us there. With respect to unit dose, there is no question that Procter has dominated that, same story, right. We have a new product this year, the dual chamber and that's going to help us. Yes. Let's go on this side, Bill (31:58)?
Unknown Speaker:
We talked a little bit on it briefly, but could you guys do a better job bridging the gross margins, so the puts and takes this year, because it sounds like there was a like a fairly significant hit from the vitamins stuff? But just given where the commodities are now and probably some mix lift from BATISTE and acquisition growing much faster. I know they're small, but they are massive gross margins. So how are you going to, like, get into 40 bps for the guidance?
Matthew T. Farrell - Chief Executive Officer:
Yeah, I've completely forgotten everything about that I've learned in finance. So, I'm going hand this off to...
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Right, right.
Matthew T. Farrell - Chief Executive Officer:
...our CFO, Rick Dierker.
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Yeah, thank you, Matt. Well, we tried to illuminate for you a little bit, Bill, (32:35) about the transactional drag of 30 basis points of it. While commodities – the core commodities like resins, surfactants and paper are all down, that's a tailwind of course, other costs are still up, transportation and labor and everything else. So, everyone wants to talk about the pure commodity piece, but other costs still – there still is inflation in the business. Mix of BATISTE, yeah, that's helpful, Personal Care margins, and they are down. And like you said, vitamin costs are behind us. We never really quantified that. We said it was about the size of a breadbox is the quote. So by and large, it's really – commodities do benefit us. Productivity programs do benefit us. Mix does benefit. But there are some other headwinds like FX and everything else I just said. Okay.
Unknown Speaker:
Okay, great. And then just to follow-up on the vitamin stuff. You did like 3%-plus or minus growth last year in scanned channels, how much do you think you lost because of the capacity outages and the allocation? And now you got it fully up like you can sort of support all the orders you're going to get now with the new supply chain, and maybe what you think that sort of 3% goes to?
Matthew T. Farrell - Chief Executive Officer:
Well, I mean you'd assume that if the category grew 3% in 2015, at a minimal what we lost is we're going to hold share, all right? So, that would be our surrogate for that.
Unknown Speaker:
Got it. All right. Thank you.
Matthew T. Farrell - Chief Executive Officer:
Yeah. Let's go, right here, second row.
Caroline S. Levy - CLSA Americas LLC:
Can you comment on vitamin margins. So, versus the average as you get the vitamin business growing again and you're investing, is that actually a negative mix shift that would be affecting gross margins and so on?
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Yeah. So, Caroline, it's a good question. Remember, a year ago, we told you that we had actually got our vitamin margins up to the corporate average. That was prior to the investment of the new plant, right. We said, hey, we're going to invest all this capital and fix the right structure for all this future growth. 75% increase in capacity, and we have to grow our way into it over a few years. And so as we grow into our way into it, the margins for vitamins are again below the company average. But we think that with the growth over time, then we'll get back to or above company average.
Caroline S. Levy - CLSA Americas LLC:
Thank you. And if I might just on the international, if you could, there have been some markets that are – where the consumer is very, very weak. Is your business small enough that you can still grow in that environment overseas?
Matthew T. Farrell - Chief Executive Officer:
Yes. Steve, do you want to take a swing at that one?
Steven P. Cugine - Executive Vice President Global New Products Innovation:
Yeah, sure. I would say that our business in developed markets has been quite strong actually. So, Europe delivered strong high-single digit domestic growth behind launch of new products, BATISTE, Femfresh. Emerging markets has been something where we've really performed well and you saw from Matt's chart, Mexico in particular is a good sub for us, that's double-digit growth. And then export markets, an area that we really focused on has delivered double-digit growth as well. So, we are feeling pretty confident relative to international playing a strong contributing role in the company's overall growth rate.
Caroline S. Levy - CLSA Americas LLC:
Okay.
Matthew T. Farrell - Chief Executive Officer:
So, Jason, you look like you have the mic. So...
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Yeah.
Matthew T. Farrell - Chief Executive Officer:
That's – you got the power.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
All right. Thanks. So, obviously, your operating margins are best in class. So, when you talk about aggressive but achievable guidance for 2016, the balance between sales and EPS growth, how can you – I guess, what are some of the levers you can kind of lean on in case sales do come in little bit lighter because of the macro backdrop. I know you got the recession kind of part of the portfolio. But this is a question that we ask you every couple of years when things start to look a little gloomier out there. But I was just wondering if, as you continue to impress us with the margins, like, how do you think about the next levers that you can lean on.
Matthew T. Farrell - Chief Executive Officer:
Yeah. Well, we always have the same answer to you by the way, because you have asked this before. So, it's always a what if. So, what if there is some pressure on the top line. Well, obviously, it's always, we know where all the discretionary costs are in the company. So, even with the 12% SG&A, that's always something you can reach for. So, that's always the first stop on the train. And that the last stop on the train is going to be marketing. So, as you saw in the release, our marketing spend was $417 million in 2015; and a year before it was $416 million. So, we did not cut marketing this past year. On a reported basis and on a local currency basis, it went up. So, we're very committed to holding the marketing where it is, but as seen it would be the first stop on a train. And you know we have a very creative supply chain organization as well that's trying to find ways to lower the cost per unit. Go to Kevin.
Kevin Grundy - Jefferies LLC:
Thanks for the question. So, two unrelated questions, first, good to see innovation on the unit dose front. Can you possibly frame and maybe you don't want to comment, what the trajectory of that looks like? So, Matt, you've made the comment in the past that you intend to get your fair share in unit dose. So, over what period of time should investors sort of expect to see that? And then unrelated question for Rick, you commented on free cash flow conversions. You guys have done a tremendous job on that. What's the runway there? How long can you guys maintain free cash flow conversion like a 115%, maybe even north of that like you did this year? Thanks.
Matthew T. Farrell - Chief Executive Officer:
Okay. So, with respect to unit dose and our share today is 2.6%. We said okay, what's your share of ARM & HAMMER today of the total category, it's a 9%. So, clearly we're away under index there. Now, in some accounts, we have a five share, and other accounts we have a zero, we're voids. So, obviously, it is possible to grow, and in some cases, we're already at 5%. As far as the crystal ball goes, it's very difficult to say what the trajectory is, going from a power towards dual-chamber, we think is going to be a big help to the brand. We'd probably be better able to address that question in six months or nine months; let's see how successful we are with the dual-chamber.
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
And in terms of free cash flow and the runway, so same way we have TSR model for the P&L, I feel like we have kind of an operating model for cash flow generation, whether it's working capital or CapEx, whatever it is. So, I'd say, if – the pure operating model organically for the business, we have years of runway. But the good thing about Church & Dwight and the acquisition platform that we are is when we buy businesses, we just don't have synergies from a P&L perspective, we have it from a working capital perspective too. So, as long as we buy businesses and that's our strategy, then the runway is going to be there for a long time.
Unknown Speaker:
Yeah. Kevin, I'd like add – build on something that Matt said. So, I don't want anybody in the room to think we're taking our eye off the liquid business. So, we will continue to support the liquid business moving forward. But as Matt articulated, we're putting a lot of emphasis on building our share in the unit dose. So, I think that should make you happy. I know that's one of the questions you asked me for real. And so, but I don't want you to think we're taking our eye off the liquid business either.
Matthew T. Farrell - Chief Executive Officer:
Okay. You pick, Joe. How about, Joe?
Joe B. Lachky - Wells Fargo Securities LLC:
Just going back to gross margin for a second, what are you baking in in terms of the promotional environment, particularly in laundry and litter, for example, which is a category that you've done very well? And how do we think about the quarterly progression this year, because your competitors get tougher, but the transactional impact of that, that should ease as well?
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Yeah, so on a promotional perspective, right, promotional spending is pretty consistent with the year ago. But remember in Q4 this year, promotional volume for laundry, for example came down from 36% in Q3 to 33% in Q4. So, that we believe the trends are going to be pretty consistent year-over-year for both laundry and litter, nothing surprising in other competitive launches, but we have competitive launches as well. And the other one was transactional currency, and just timing of when that's – it's as you would expect, it's probably more front-half weighted, because currency rates, spot rates are pretty much unchanged now versus what they were in late Q4. So, it's more front-half weighted than back-half.
Joe B. Lachky - Wells Fargo Securities LLC:
So, even though the competitors get tougher throughout the year, you think you see more expansion in the back-half on the gross margin side?
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Oh!, for gross margin...
Joe B. Lachky - Wells Fargo Securities LLC:
Yeah.
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
I thought your conversation was more on the top line. So, gross margin, it's pretty actually balanced throughout the year. We're going to – we said called an expansion in Q1. So I'd tell you gross margin is potentially pretty balanced throughout the year.
Joe B. Lachky - Wells Fargo Securities LLC:
And just one quick one on the balance sheet, the inventories were up 11% year-over-year in the fourth quarter?
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Right. No doubt. Working capital was phenomenal. I think your cash conversion cycle was down to 26 days, inventory was going the wrong way. Part of that is our vitamin business, right, and we want to make sure we're not cutting customers and our fill rates are 99.7%, but we've probably over-corrected there, but over time, we'll bring that back in line, but for now it's great where it's at.
Matthew T. Farrell - Chief Executive Officer:
Okay, Joe. This side. And then, you can pass it down to Lauren when you're done.
Unknown Speaker:
Sure. Maybe. Can you talk a little bit more about the distribution slide. I thought that was a great slide, and I didn't realize actually that you had gained that much distribution for something like liquid detergent. Can you tell us kind of, maybe for detergent and cat litter and vitamins, those are the three categories I care the most about, what inning are you in? How much more distribution expansion is there to be had? And then sort of related to that, particularly on vitamins, the innovation is awesome, but the trade-off is the rest, that there are too many SKUs on the shelf. So how are you managing that and what's retailer response been? Are they giving you enough shelf space to take all of that assortment?
Matthew T. Farrell - Chief Executive Officer:
I am going to let Lou comment on the distribution gains, because he does take a bow for that particular slide and Lou will tell you that the game is never over and we're always in the middle innings.
Louis H. Tursi - Executive Vice President-North America Sales:
No, thanks, Matt. So first of all, I'd like to answer by saying, it's a team effort from everybody, all functions. It really helps a salesperson when you're out at retail and when you have great innovation to sell against. Secondly, supported by a marketing team that really believes in the products that we have. If you put that combination together and a great sales team, and you deliver the results that Matt showed on that slide. All the modules aren't done and completed yet in 2016. But we are expecting very similar, there is nothing – the ones that we are hearing about are all positive and in line, that we have. But I really would put my hat off to everybody else at this table, because it requires all of us to work together to get those results.
Matthew T. Farrell - Chief Executive Officer:
Yeah. And the other part of your question was vitamins. So, yeah, you're right, it's a very crowded space. And, obviously, as I said before in 2015, we didn't get any new products on shelf because of our own issues. But the retailers are very excited about us when you're the number one brand. So we have over 30% share, both in adult and in children's gummy vitamins, that's all outlets. We have the ability to a get product on shelf. And so, if you have the innovation, you're going to get the shelf space.
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Yeah, one thing to add on that. So if you remember last year, it was difficult year for us with the start-up of the plant issues that we had. And we took a very measured approach to 2015 that being, as you know, vitamins is a category that's highly promoted. And so, since we're having trouble supplying to retailers, we cut back on some of those promotions in 2015, that we would put back in in 2016. And so also when you're having trouble supplying the customer, no one is looking to really expand on your distribution base, right. So we have those opportunities – missed opportunities from 2015 that will be carried into 2016. You saw the innovation platform that we have for 2016 and we feel very confident on that.
Matthew T. Farrell - Chief Executive Officer:
Okay, Lauren.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Thank you. So just following up actually on vitamins and this would apply to OXICLEAN as well. Sometimes I think when you launch new products, clearly your P&L structure can afford a lot, but I am curious the cost of keeping things on shelf, when I look like in the Nielsen data at some of the vitamin products you've launched over the years, the different variants beyond like the basic multivitamin, they kind of get shared then they lose it, right? And that's been a pretty repeated pattern when you look at the sort of not SKU-by-SKU but the title-by-title in the Nielsen data on vitamins. So what's the cost to keep stuff on shelf when it's not really felling through? What pressure are you under from retailers to get it out, and get something new and the same would go for OXICLEAN. So when the retailers where 20 basis points of share gain this will be starting year three, how easy is it to keep it on shelf when you're at those share levels?
Matthew T. Farrell - Chief Executive Officer:
Yeah. Lou, you can add to this but I want to give you some color with respect to vitamins. So, when you think about vitamins, there are lots of different variants. It's lots of different vitamins, vitamin B, vitamin C, vitamin D, et cetera, and there is also some specialty vitamins as well. Multivitamins in general, round numbers at 40% of the vitamin category, so that's sort of your anchor. So that one is the one you pay the most attention to. And it is common knowledge within the company that you can have a lot of SKUs which drives the supply chain guys crazy that need to be on shelf because some consumers are looking for them. So that is the way to think about it. And yeah, you're right. Some things cost money to get on shelf; you may have to pay slotting, et cetera. We do have a process that meets monthly, just SKU rationalization team, so we're always looking at these and say okay, is this something we should take off-shelf. And in 2015, we did eliminate a half a dozen SKUs for exactly the reason that you're pointing out. Anything you want to add to that, Lou?
Louis H. Tursi - Executive Vice President-North America Sales:
The only addition would be that this is a category where you have to stay on trend, and so we continually innovate in this class, in this business. We will continue to do so. So you do need a good mixture of the base business that Matt talked about and continuing to add productive ideas that are on trend, and deleting some non-productive SKUs as you go forward. On OXICLEAN, you asked an OXICLEAN question, I would step back and provide this input because there're a lot of really good things; I think, we all should feel terrific about. Those being as Matt showed, the category is growing again, right so first time in a while that's happened. Second big thing is that, there are two new premium products in the category. That's a good thing for a couple of reasons, one being it promotes healthy competitive environment; and two, it allows us to build our business. And last year, if you remember on OXICLEAN, we said we would incrementally spend against that brand, and we did, and as Matt showed on his slide, our consumption is up 25%, our trial is up about 50% and our repeat purchase is up about 40%. So although it's a difficult environment because consumers are used to buying for over 50 years one particular brand, we believe in our brand, we will continue to support that brand moving forward.
Lauren Rae Lieberman - Barclays Capital, Inc.:
And then can I get one more on the M&A?
Matthew T. Farrell - Chief Executive Officer:
Yeah.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Sorry. Thanks. No one took the microphone.
Matthew T. Farrell - Chief Executive Officer:
Okay.
Lauren Rae Lieberman - Barclays Capital, Inc.:
It was on TOPPIK, and I guess when you showed the list of acquisitions, the two that don't get mentioned in the recent past would be I guess FELINE PINE and then REPHRESH and REPLENS from last year. So just, I guess one, a big picture question on M&A. When you set out to look at these brands be they tuck-in or big scale, do you have a vision for whether or not you think they're going to be a power brand one day, right. So like BATISTE – or BATISTE and FELINE PINE the same on day one and BATISTE just really worked and FELINE PINE less so. Like, are there roles that the different acquisitions are meant to play when you bring them in? And then where would TOPPIK kind of fit in that continuum?
Matthew T. Farrell - Chief Executive Officer:
Yeah, okay. So SIMPLY SALINE, so we acquired SIMPLY SALINE a couple of years ago. For those of you who don't know, that's a nasal hygiene product. And keep in mind that we have the number one nasal hygiene product in Europe, that's called STERIMAR. So we thought, hey, you know we know a little bit about this category. It's not only successful in Europe, but it's successful in export markets. This is a pretty safe move for us to move into nasal hygiene. Now, has it caught on in the U.S. the way it is in other countries? No. But it's a high margin business, no plant came along with it, so we thought okay this makes some sense for us. FELINE PINE, it was a number one or number two natural cat litter that was really in vogue at the time. When we looked at it, we said, hey this looks like one that might make some sense for us, again no plant, it's co-packed. So we had the criteria and we had – it was a solid brand that one hasn't taken off. But when you buy it, when we're looking at trends to see does it make sense, you mention REPHRESH and REPLENS. So a year ago, we buy REPHRESH and REPLENS. So this is the number one gel, vaginal moisturizer, people with that issue will look high and low for a product that's going to solve their problem. So, again problem solution brand. We put some money behind that as soon as we bought it and it's grown really nicely in 2015. So we're real happy about that acquisition. And coming back to TOPPIK again from solution, we learned a lot about the hair category through BATISTE. We're not going to get into be a shampoo company, liquid shampoo, but we feel really good about hair thinning and that is an issue that you don't have a good solution there, because today the big brand in hair thinning is ROGAINE, it's a J&J product and it's putting chemicals, right. And if you look at the consumer research, people aren't happy with what offerings are out there to solve the problem. And we think TOPPIK, if you go online look at Amazon, some of the reviews for their product, people love it. And this business has people that have been customers for 20 years. So again, it's the kind of thing we say, hey this looks like a really solid brand. It's not going to go backwards. It's going to grow quite a bit and again asset-light, high margins, throws off a lot of cash.
Steven P. Cugine - Executive Vice President Global New Products Innovation:
Matt, can I add something to that.
Matthew T. Farrell - Chief Executive Officer:
Yeah. Sure.
Steven P. Cugine - Executive Vice President Global New Products Innovation:
For each acquisition, we really do a deep dive and look at what the global opportunities are. So when you look at something like FELINE PINE, we know that's really a domestic U.S. play period, and does it work with the portfolio that we have. I'll take out BATISTE as an example or TOPPIK. TOPPIK, a third of their sales are in fact in international markets with good overlay over what we do today and it complements our capability to deliver in specialty Personal Care Products. I would say, REPHRESH, REPLENS internationally off to a very good start as well. Again, we do a lot of a doctor detailing, for example in international markets. We feel that's a great product for us. We have a great way to access those markets and educate doctors on the benefits of these great products. So, we have a model per acquisition in terms of where we think we can play and how to win.
Matthew T. Farrell - Chief Executive Officer:
Okay, it's a good add. One more up here.
Unknown Speaker:
Thanks for taking my question. So recently in the news has been more negative commentary following the PBS documentary on vitamins and supplements. Just wanted to get a sense of whether you guys have seen any impact on your business related to that?
Steven P. Cugine - Executive Vice President Global New Products Innovation:
Well, you know what the results were for this past year. We went sideways. I think the only way to react at that is just to look at what happened to the category. It continued to grow in 2015 and it's growing in the first quarter. So I would say, no, then – by the way that has generally been the reason why the category has flattened out, because there was a lot of press in 2014 and you saw up on the screen today it flattened out that year with the category.
Unknown Speaker:
Okay. And the second question on the BATISTE. You highlighted in your slide an opportunity to expand with your top retailers this year. Just want to get a sense of what your penetration is currently with those retailers?
Matthew T. Farrell - Chief Executive Officer:
With these top retailers?
Unknown Speaker:
Yeah.
Matthew T. Farrell - Chief Executive Officer:
Next to zero for some of them. So when I said we had a 15.2% share, that's going to grow in 2016. So we have voids in other words.
Louis H. Tursi - Executive Vice President-North America Sales:
So I'll add to that. So clearly when we bought BATISTE, it was more of an International opportunity, and so there is kind of a reversal what Steve said where we're all looking at it globally, but it started more in out of states and we bought it to United States about 18 months ago. We're very pleased to say within the United States that we became the number one dry shampoo brand in the United States in that short window of time. And that's been through a constant charge from our group and our team across all functions to deliver the best products out there which we think we have and there's a lot of distribution opportunities still in front of us.
Matthew T. Farrell - Chief Executive Officer:
Here's another fun fact for you is that, remember we said that the retail category for dry shampoo is $90 million in 2015. In 2014 it was $60 million. So it's grown significantly year-over-year. Anybody else? Jason (54:53). Oh...
Unknown Speaker:
Sorry. Jason (54:55), I'll come back.
Matthew T. Farrell - Chief Executive Officer:
You're the next.
Unknown Speaker:
Thank you, guys. Thank you for the question. Congratulations on a strong finish to the year. I want to come back to the gross margin questions we had earlier. Pricing appears to be a dramatic swing factor in your resumption of gross margin growth last year where the first time in many years you reported positive price growth. You kind of closed out the year with a little bit of price leakage. What drove the price leakage into the year? As we think about moving into 2016, what should we expect in the price line of the P&L?
Rick Dierker - Executive Vice President Finance and Chief Financial Officer:
Yeah. I wouldn't characterize it as – so here's the story on price. If you think back, Q4 year ago was when we started saying it was normalized pricing environment in laundry. So Q1, Q2, Q3 on paper looks like favorable pricing year-over-year in 2015 versus 2014, but that was just the normalized pricing environment. So in Q4, there wasn't – you're comping a time period that didn't have any pricing difference. So in general I'd say, 2015 versus 2014 was the absence of the competitiveness in the pricing laundry category. 2016 as I said earlier, I think, it's going to be very comparable to 2015.
Unknown Speaker:
Thanks.
Matthew T. Farrell - Chief Executive Officer:
Okay. Steve?
Stephen R. Powers - UBS Securities LLC:
Thanks. Just – you touched upon to some degree on OXICLEAN. You talked about how you're behind where you want to be one share or just over. I think last year you'd said you want to be at two. So I'm just trying to figure out where you are in that arc and how much additional commitment in terms of trade or spending behind that brand we should expect as we track it in 2016?
Matthew T. Farrell - Chief Executive Officer:
Well as we've said, we're not going away when it comes to OXICLEAN. So as you know in the second half of 2015, we took some money out of marketing and put it up in the promotional spend area, do wanted to promote trial. We're going to need to continue to do that in the future. Does that help you?
Stephen R. Powers - UBS Securities LLC:
It does. So, we should expect that to continue on?
Matthew T. Farrell - Chief Executive Officer:
Yeah. We're going to need to do that, definitely.
Stephen R. Powers - UBS Securities LLC:
Okay. And then, are there other pockets of – should we expect, I'm assuming, those are going to get additional promotional support, maybe vitamins as it comes back. Are there pockets where we should be expecting and looking for year-over-year increases and integration?
Matthew T. Farrell - Chief Executive Officer:
Well, typically we're going to put the muscle behind the new products. So some of the new products you saw up today, generally, their first quarter is our lowest marketing spend quarter and it picks up in Q2. So we move marketing around depending on where our new products are landing.
Louis H. Tursi - Executive Vice President-North America Sales:
Yeah. It would be incorrect to walk out of here to think that our promotional spend is up year-over-year and is essentially flat year-over-year. All the commodity benefits are now being piled back into price issues in the category.
Matthew T. Farrell - Chief Executive Officer:
Right.
Stephen R. Powers - UBS Securities LLC:
Okay. Thanks.
Matthew T. Farrell - Chief Executive Officer:
Caroline?
Caroline S. Levy - CLSA Americas LLC:
Hi. You talk about this BioEnzyme product formulated to meet Safer Choice. Can you elaborate on what that is? And is there are any pressures from environmental group store, any sort of ingredients that look to be under pressure right now?
Matthew T. Farrell - Chief Executive Officer:
Okay. We have somebody who's been waiting for that question for about 45 minutes now and that's Paul Siracusa, our Head of R&D.
Paul A. Siracusa - Executive VP-Global Research & Development:
Thank you. The Safer Choice logo or label is an EPA designation. There's plenty of green or partner organizations out there that try to certify the safety and efficacy and environmental compatibility of products. The EPA has a program used to be called design for the environment. It never gained a lot of traction because the consumers didn't have a clue what it was for. So they repurpose their whole program. They went on and talked to consumers, and then came back with a Safer Choice approach, which means all the chemicals in there have to be certified by the EPA to be best-in-class from a consumer toxicity, from a environmental toxicity, and biodegradability perspective. So you have to formulate to those targets, and that's we've done with the BioEnzyme product. So we wanted to go after efficacy with the BioEnzymes. So it's an enzyme-based product that does great cleaning and strain removal. At the same time, we did it with materials that meet the EPA's Safer Choice program.
Caroline S. Levy - CLSA Americas LLC:
And are there opportunities to do this in other brands that you have?
Paul A. Siracusa - Executive VP-Global Research & Development:
You could do it across the line if you want to formulate to these targets. And what we're doing inside the company is we're looking for where those opportunities make the most sense because ARM & HAMMER is a safe brand to begin with. So differentiating safer and safest is a difficult challenge, as you can imagine, but we took this approach because we added enzymes into the ARM & HAMMER franchise, which were never there before.
Caroline S. Levy - CLSA Americas LLC:
And I'm just jumping topic to last question. On vitamins, and gummy vitamins, private label is a big sector in that category, is there any other category where you compete with the private labels as big and how do you do things differently just in the face of private label?
Matthew T. Farrell - Chief Executive Officer:
Yeah. I mean with respect to private label, the way to compete with private label frankly is your features and benefits. So if you keep your features and benefits different than private label, you're going to be able to command the premium and we do compete in private label and lots of categories. So for example in baking soda, 25% is private label, the cat litter is for high-teens in private label. So we're no strangers to private label. And by the way in vitamins it's pretty stable. It's been around 12% of the category. Okay. Well coming up on – Bill (01:00:30), did you have one more important question? Your last question, so make it a good one.
Unknown Speaker:
Well since you did that, I will turn it to Britta since you're new. Can you just talk, actually as you're looking since you're new to the role, what you're looking at in marketing and advertising and actually from a cost standpoint. Is there any changes in terms of TV versus print versus digital which you're doing differently. So as we look into marketing spend being kind of flat year-over-year really there's some savings that you're actually getting, can you may be talk about your approach and then costs?
Matthew T. Farrell - Chief Executive Officer:
Britta before you answer, let me just introduce Britta. So, Britta Bomhard is our EVP of Marketing. She's Chief Marketing Officer for the company. She just joined us earlier this month. Bruce Fleming lead a stellar career with Church & Dwight, retired at the end of 2015. And Britta comes to us from our European business. So she ran our European operation, which is most 37% of the International business with fabulous results. And you can tell the folks a little bit more about your background and then help Bill (01:01:39) with his question.
Britta Bomhard - EVP Chief Marketing Officer:
Hi, guys. Well, thank you. So I think coming back to that question, I am three weeks into the job. I'd say it's a little bit early or you can tell if you look at the results that we've seen, very successful with the approach we have. And I would like to compliment my predecessor, Bruce Fleming, on the kind of parameter he had set up, very clear longevity on brand assets and on communication. Yeah. So I would say, this isn't broke. This is a winning formula we currently have. Obviously, we all look at ways of optimizing. I will do that in due course, but currently I would say it's a winning formula. There's no reason to upset the apple cart, it's not a nice American expression.
Matthew T. Farrell - Chief Executive Officer:
Very nice. You got that our of our – your book this morning, right...
Britta Bomhard - EVP Chief Marketing Officer:
Yep. American-isms.
Matthew T. Farrell - Chief Executive Officer:
Okay. And just to build on that, I think one of the things was a kind of side question is what are we spending on digital and has that changed much over the years? And it has, but we were around 26% in 2015. We'll be a little higher, 27% is what we're targeting right now. So it's about a quarter of our spend. Going back a few years, five years ago, it was less than 10%, so we're moving in that direction.
Matthew T. Farrell - Chief Executive Officer:
I want to thank everybody for coming today. We're going to wrap it up. We're about an hour now, and we'll talk to you again at the end of the first quarter, and we'll see you again next year at the exchange. Thank you.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude today's program. You may all disconnect. Everyone, have a great day.
Executives:
James R. Craigie - Chairman & Chief Executive Officer Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer Rick Dierker - Vice President-Corporate Finance
Analysts:
Kevin Grundy - Jefferies LLC Jason M. Gere - KeyBanc Capital Markets, Inc. William G. Schmitz - Deutsche Bank Securities, Inc. Olivia Tong - Bank of America Merrill Lynch William Chappell - SunTrust Robinson Humphrey Joseph Nicholas Altobello - Raymond James & Associates, Inc. Joe B. Lachky - Wells Fargo Securities LLC Jason M. English - Goldman Sachs & Co. Jon R. Andersen - William Blair & Co. LLC
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2015 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning, everyone. It's always a pleasure to talk to you, especially when we have great results to report. I'll start off the call by providing you with my perspective on our third quarter business results, which you read about in our press release this morning. I'll then turn the call over to Matt Farrell, our current Chief Financial Officer and Chief Operating Officer, and soon to replace me as Chief Executive Officer. Matt will provide you with his perspective on the financial details for the quarter. When Matt is finished, I'll return to discuss our earnings guidance for the year, and then we'll open the call to field questions from you. You should also know that Rick Dierker is here with us today, who replace Matt as CFO in 2016. Let me start off by saying that I'm very proud of my company for the third quarter business results that we achieved. Despite headwinds from continued soft U.S. consumer demand and weakening foreign currency, the Church & Dwight team built upon our momentum in the first half of this year and continue to leverage our innovation-driven strategy to deliver strong business results in the third quarter 2015. This is exemplified by the fact that our organic revenue growth of 3.2% in Q3 was the sixth consecutive quarter of organic growth above 3%, even though we are now lapping high organic growth levels of 5% achieved in the back half of 2014. As I have stated on previous earnings calls, we believe that innovation is the key to delivering strong sales and earnings growth in any economic and competitive environment. Innovation has been a key driver of our past success, as shown by the fact that over 25% of our domestic sales so far this year came from new product launched in the past five years. In 2015, we launched new products in every one of our major category. Some of these new products, like our new premium price cat litter called ARM & HAMMER CLUMP & SEAL, have become a huge hit with our consumers as reflected in both the brand's share results and its impact on category growth. We first launched the new ARM & HAMMER CLUMP & SEAL cat litter products in 2014, which drove a 23.5% increase in our consumption and grew our share by 290 basis points to a record share of 22.9%. In 2015, we built upon this success by launching a new lightweight version of the CLUMP & SEAL cat litter. This product is also off to a great start. Our total ARM & HAMMER cat litter consumption in the first nine-months of 2015 was up 15% and our share grew to a new record of 24.0%. This share growth in 2014 and 2015 has enabled our cat litter brand to grow from number three brand in the category to a strong and growing number two brand. And this growth help drive the cat litter category up 8.6% in the first nine months of last year on top of the 8% growth in 2014. This exemplifies our belief that innovation is the key anecdote to driving improved value creations for our consumers, customers and shareholders. Our goal is to continue launch innovative new products to drive share gains and category growth in all the categories in which we compete. I'll now turn the call over to Matt to give you specific details on our third quarter results.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Thank you, Jim, and good morning, everybody. I'll start with EPS. Our third quarter reported EPS was $0.90 per share compared with $0.85 in 2014, that's up 5.9%. The $0.90 was better than our $0.87 to $0.88 outlook for the quarter. And netted in our $0.90 is 4.7% drag from FX year-over-year. Reported revenues were up 2.4% to $862 million. Organic sales were 3.2%, exceeding our Q3 outlook of 2%. The organic sales beat was driven by our consumer business, both domestic (04:17 – 04:23) is due to volume with 1% positive product mix and pricing. Now, let's review the segments. The consumer domestic business' organic sales increased by 2.8%, driven by the continuous success of our ARM & HAMMER Clump & Seal cat litter franchise, including the new lightweight variant. Also, ARM & HAMMER liquid laundry detergent and higher sales of VITAFUSION gummy vitamins and BATISTE (04:50 – 04:52) Out of the 2.8% organic sales growth in the domestic business, volume growth contributed approximately 1.6% plus to 1.2% effect of positive price. We continue to expect the full-year organic sales to be approximately 2.5% for the consumer domestic business. Now, let's talk about international. International organic growth was up 7.9%. Volume increased approximately 6.9%, and we had favorable product mix and pricing of 1%. We had strong growth across Australia, Canada, Mexico and Europe, and in particular, our French team had a spectacular quarter with success with BATISTE. We now expect the full-year organic growth to be approximately 7% for the consumer international business. Now, we'll talk about specialty products. For our specialty products division, organic sales was down 2.2% with volume declining 1.4% and unfavorable product mix and pricing of 80 basis points, driven by a difficult comp of up 22% a year ago. We said in May that SPD would come back down to Earth, and it has. Currently, the U.S. dairy industry is still healthy, although milk prices have declined from an average of approximately $23 in Q3 2014 to approximately $16 in Q3 2015. The good news is that corn and soybean are also down, and the dairy industry continues to be profitable. Our comps are very difficult in the second half of this year. Remember, last year Q3 and Q4 were both 20% up quarter. We now expect the full year to be approximately flat for the Specialty Products Division. For the total company, we continue to expect organic sales to be approximately 3% for the year. Now, gross margin. Our reported third quarter gross margin was 44.8%, a 110 basis points increase from a year ago. The Q3 gross margin benefited from four factors
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Matt. Before I open the floor to questions, I'd like to provide a few additional highlights on our third quarter business results in our key categories and business units. As you know, we continue to sharpen our focus on our four megabrands
Operator:
Thank you. And our first question comes from the line of Kevin Grundy with Jefferies. Your line is now open.
Kevin Grundy - Jefferies LLC:
Thanks. Good morning, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Hi, Kevin.
Kevin Grundy - Jefferies LLC:
Hey. I'd like to start, so you guys put up a slide, I guess, in late September at an investor conference and took the top line algorithm down to 3% from 3% to 4%, understanding that you hadn't put that slide up in Ohio. But can you guys touch a little bit on industry growth, how your view – I guess three different components, really. Talk about industry growth, ability to gain market share, and then maybe a little bit of the tougher M&A environment with respect to multiples and given the long discipline that the company has had, the inability to close some of these deals and get accretive organic deals done?
James R. Craigie - Chairman & Chief Executive Officer:
And, Kevin, it's Jim. I'd answer as follows
Kevin Grundy - Jefferies LLC:
Okay. All right. That's helpful and just one for me. Maybe touch a little bit on the decision, so A&M comes down modestly, not a big deal but I guess the decision has been made to reallocate some of that to trade promotion. Can you talk a little bit about that decision?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Kevin, I would just say that A&P spending, if you adjusted it for FX in Q3, we spent equal to a year ago. And again, that's a hell of a lot better than a lot of our competitors who cut their A&Ps significantly to cover problems like foreign exchange. And in Q4, the marketing spending will be the highest level of smart marketing spending for the year. So, I feel very confident that it will propel us to some good strong share gains in the fourth quarter and next year with strong momentum. So, we have kept marketing up much better than I believe many of our competitors, have been able to keep our share of voice. And it should lead to very strong share results going forward.
Kevin Grundy - Jefferies LLC:
Okay. Thank you, guys.
Operator:
Thank you. And our next question comes from the line of Jason Gere with KeyBanc. Your line is now open.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Thanks. Good morning, guys.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Hi, Jason.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Hey. I guess, I was just wondering if you can give us maybe a little bit of a sneak peek into next year. I'm sure you're going through all the budgeting now and want to get to the fourth quarter. But can you talk maybe, I guess, two things in particular, about the core business, if there's anything out there that you think might get a little bit better, worse, versus what you've seen this year. And then, maybe tie into kind of currency, how that's positioned into next year? Just – I know this year you're saying kind of a 4% drag to the bottom line, but how we should be thinking about that for next year?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Hey, Jason. This is Matt. So, as you know, our model, as Kevin pointed out, is for revenue growth of 3% and 50 basis points of operating margin expansion annually, and we're going to keep with our past practice of giving our outlook in February and then a line item outlook at that time, too. But as you know, there's always pluses and minuses so, take one of your points, currency. So, the EPS drag this year was 4%, but that was actually muted by FX hedges that we got out in front of. So, actually the FX hurt this past year would have been 6% if not for actions that we took before the year started. A year ago, things started getting pretty volatile with currencies. On the plus side, the vitamin business is coming around, and we expect the vitamin production difficulties not to repeat in 2016, so that's a plus. I'm sure that's on some people's minds as well. But if you wanted to estimate what the – what would the FX drag be for us next year, we'd say probably 2% to 3%.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. No, that's good. Yeah, I do know you wait until February, but I just figured this was on the topic of mine. The other question, and maybe we could just talk a little bit about laundry and maybe specifically just about OXICLEAN at the high end, and certainly we've seen a little bit more. I mean, I know you're saying the environment is more rational, and I do agree with that. The high end, kind of the bigger player out there, I think, is doing a little bit more responding to the new guy in town. So, I was just wondering how that affects OXICLEAN. Is that where some of that promo spending might be going on that brand? And then how does that really affect to the consumer? I know the high end and the low end are different, but usually when there's gaps in terms of the price to the consumer, do customers kind of see that or are they kind of just mutually exclusive?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Hey, Jason. This is Matt. You probably – if you got the Nielsen data, you know that the OXI liquid laundry detergent was up 8% in consumption in the third quarter. And we had lots of successful promotion in Q3. In fact, it created some out-of-stock situations with some of our retailers. And consequently, if you're looking at the Nielsen's, you'd see lower ACV, that's purely because of out of stock. So we made a decision that we wanted to get behind OXICLEAN. When you enter a new category, you're always going to find a lot of competition. And as you know, the OXICLEAN has been growing its share throughout the year, but it's tough sledding. So with respect to the pricing, it's a 20% discount to Tide -Tide which is top end of the brand of the tier. So, naturally, we have somewhat of an advantage there. When you mention Henkel coming into the category, naturally Persil is – started out at Walmart and Amazon earlier in the year, and now they're going to be rolling out to other retailers. So this is a good time for us to get behind the brand.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Great. Thanks a lot, guys. Appreciate the color.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
All right. Thanks.
Operator:
Thank you. And our next question comes from the line of Bill Schmitz with Deutsche Bank. Your line is now open.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Hey, guys. Good morning.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Bill.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Hey, how big is BATISTE and how big can it be? Because I've talked to some industry folks and it seems like it's got like software margins on it.
James R. Craigie - Chairman & Chief Executive Officer:
What kind of margins?
William G. Schmitz - Deutsche Bank Securities, Inc.:
Software.
James R. Craigie - Chairman & Chief Executive Officer:
We're not going to comment on the margins for BATISTE. When we bought that business in 2011, it had $25 million in trailing net sales, and as Jim said, we think that this thing can be $100 million, and that would be not just – it's growing significantly outside the U.S. right now. It's very small in the U.S., but we're the number two brand, and we started a year out as the number five brand. So we've been growing like a rocket.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Bill, I would just say the gross margin is well above the company average, and we're gaining distribution left and right. So this is a super hot brand we have, and it's very hot in those consumers out there, and we feel very positive about the growth of this brand. It's just a little monster for us, I would call it.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Great. Awesome. And then I started to belabor the laundry point, but like it seems there's a huge disconnect now between people's share of shelf and their share of market, so like how long does it take to make those adjustments if some of the stuff doesn't kind of work as planned? And then where does XTRA kind of fit in? Because everything else is going great, but it seems like it's been a couple of years now where XTRA is just kind of find out where it fits in, and it seems like they've been linked to one of the biggest share donors in the category.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Bill, your comment on share of market and share of shelf is very interesting. For example, Persil just lost this year to Walmart. They initially got 19 SKUs. Our analysis would show only 2 or 3 of those SKUs would survive long tier, the rest of them all in the bottom quartile of SKU performance. So as they roll out, they're going to have to justify hard why they have any more than 2 or 3 SKUs as they go out based on their performance at Walmart. XTRA's got a little bit of a hard year. We have plans in place to restore growth on that brand. We still believe it's a very strong part of our franchise. It still hangs in around a five share, which is a very meaningful player in the category, and we've got some new product performances, new products from non-XTRA I think will revitalize growth of XTRA.
Rick Dierker - Vice President-Corporate Finance:
Hey, Bill. It's Rick, Bill. The only thing I'd add on XTRA is, yeah, share is down, but sales and profits are up. So, we're not repeating some of those cheap trade deals we had a year ago.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Okay. That's very helpful. And then, just one last quick one. Do you know when will the commodity favorability peak for you guys? I'm trying to figure out like when does all of this stuff kind of like flow to the P&L?
Rick Dierker - Vice President-Corporate Finance:
Yeah. It's been flowing through this year. One of the reasons why we're taking gross margin up for the full year from 25% to 35% to 35% to 45% is because of the commodity favorability.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Got you.
Rick Dierker - Vice President-Corporate Finance:
There aren't going to be four more quarters to that afterwards.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Right. But are they with the top of the bell curve or are we still on the upward slope?
Rick Dierker - Vice President-Corporate Finance:
No. I think we're peaking.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Okay.
Rick Dierker - Vice President-Corporate Finance:
We're not going to be seeing a whole lot of year-over-year favorability next year.
William G. Schmitz - Deutsche Bank Securities, Inc.:
Okay. Great. Thanks, guys.
Operator:
Thank you. And our next question comes from the line of Olivia Tong with Bank of America. Your line is now open.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Good morning.
Olivia Tong - Bank of America Merrill Lynch:
Good morning. First on the Q4 organic growth guidance. Obviously, Q3 came in better than we expected, but you're only looking for 1% in Q4 and I get that the comp gets a bit tougher, but the deceleration in Q4 versus Q3 is a bit more than that. So, was there – is there anything that pulled forward from the fourth quarter or is that potentially just some conservatism? And then – I'm sorry I jumped on late, but on SG&A, can you just give a little bit of color on what drove that increase there? Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Olivia, on the Q4 organic, keep in mind, as you said and we noted the – we're comping a huge number a year ago of 5% and a fair part of that number was driven by some increased promotional spending in the laundry business. So, the whole category has kind of pulled back on that. Hey, look, if we wanted to beat 1%, we could easily put more money into the trade line and drive a bigger thing, but we don't want to upset what seems to be a much more normalized pricing environment in laundry category right now. So, we're very happy to deliver the 1% on top of the 5%, which as Matt said, if you stack it on the two-year basis is a very small number. Don't view that all to deceleration of our business. It is not, we've got a great new product pipeline for next year and we're going to be coming out with kind of, we're not calling the number now, but quite a historic type of organic growth rate as we have in the past, we feel very confident about that. On SG&A, I'll turn it to Matt.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. On SG&A, we started the year saying we were going to get 15 basis points of leverage on that line item as percentage of sales. And now, we're saying flat, two reasons for that, and one is R&D spend and the other is just our incentive comp. So it's pretty simple.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks.
Operator:
Thank you. And our next question comes from the line of Bill Chappell with SunTrust. Your line is now open.
William Chappell - SunTrust Robinson Humphrey:
Good morning. Thanks.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Hey, Bill.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Bill.
William Chappell - SunTrust Robinson Humphrey:
Jim, I know you love these calls so much. Is this the last time we're going to hear from you for retirement?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. You kind of spoiled my closing there. But this is my 45th and last quarter of the earnings call. And as you all know, Matt will be replacing me as the head of the company, but I'll stay on as the chairman. I will just tell everybody it's an honor and a privilege to be the CEO of this great company, and I've enjoyed most of the time communicating with you over the past 11 years. I'd also tell you that I strongly recommended Matt as my successor and I have total faith in his ability to continue the great results. And I put my money where my mouth is because the large portion of my personal wealth is tied up with Church & Dwight stock and I intend to keep it that way. So I would just say thank you to everybody. I'll be around, you may see me hanging out at some Analyst Conference once in a while as they give on free food. And otherwise, I've got a great team here between Matt and Rick taking over the company. And we also appointed a new chief marketing officer last week. So we got a great team for the future.
William Chappell - SunTrust Robinson Humphrey:
That's great. I enjoyed working with your and didn't mean to preempt your closing. But it actually ties into my next question of in terms of P&G, I mean, Jim, you've seen over the years the biggest competitive changes have been – have occurred when there's been a new CEO at P&G. What's your initial take or what are your – what's kind of the expectations with the CEO change of how the competitive landscape might play out over in laundry over the next six months?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah, that's an interesting question. But I mean, I don't think it will change that much. In fact, it's like we've referenced a few times already today, it seems like the laundry category is getting back to more of a normalized pricing environment, which we really think it's the right way to go and drive the categories through innovation. So, that's the way we're going to play the game. We got great new innovations next year. I think the CEOs who are all taking over at Procter has taken over, and Matt and gang all have great experience in the laundry category, are smart enough not to do stupid things and start trade wars that have nobody benefits from. So, I think you got a bunch of very smart characters who understand the business and understand that innovation is a key to it. And now we've had two straight quarters of growth in the laundry category, which are very positive. So I certainly hope everybody understands that, and I think certainly we do at Church & Dwight here. Matt and Rick understand that well, and I think it bodes for good things going forward in the laundry category in my opinion.
William Chappell - SunTrust Robinson Humphrey:
Okay. Great. And then, Matt, just on the vitamins, so the thought that vitamins are kind of back on growth trend and there are less kind of category issues, and then can you maybe quantify what the total expense of kind of the start-up costs were to this year which we'll be comping through next year?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
I can help you with some of that, Bill. I don't know about the last one. To give everybody some context, we had operating difficulties with the new plant and the contractors in Q2. Our sales were down for vitamins. We had some retailers on allocation. Had some out of stocks and pulled some promotions. So we're pretty much in the penalty box. And today, I'm happy to report that our fill rates for the last six weeks are over 95%. Production rates are up, our product quality has improved, and importantly, we have growing interest on the part of the retailers (35:43) new products looking ahead. So it's – things have turned around for us. As far as quantifying, Bill, we wouldn't take a swing at that.
William Chappell - SunTrust Robinson Humphrey:
All right, I got to ask. All right. Well, thanks so much. And, Jim, congratulations. I enjoyed working with you.
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Bill.
Operator:
Thank you. And our next question comes from the line of Joe Altobello with Raymond James. Your line is now open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Hey, guys. Good morning. Thanks.
Unknown Speaker:
(36:09).
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
In terms of M&A, you guys have obviously been pretty active over the last few years. But recently, something that was (36:17) of the smaller variety or should have – there's a way for you our megabrand strategy to some extent. So as you think about M&A going forward, is it still your preference to do bigger acquisitions or you're more comfortable with the smaller, sort of tuck-in variety?
James R. Craigie - Chairman & Chief Executive Officer:
Joe, I would tell you we're ambivalent toward it because it always just depends on the right deal. What we mentioned today, BATISTE was a relatively small acquisition and now it's quadrupling in size. It's growing like crazy. So we don't mind that. And because we're still a relatively small player in this category, a small acquisition like that can have a great meaningful impact on our bottom line. And, hey, if a big one comes along that fits our criteria, we will do that too and we have the firepower to do it. We can do a $1 billion-plus acquisition. We have that money in the tank. So I – trust me, we have been working hard. We're scouring the landscape for both small and big, but we're not going to just do a big one so we can pound our chest and do what I saw – Cody today bought a business down in Brazil. I mean, I sometimes can even not (37:17) understand some of the prices my competitors pay, and for what I don't consider to be the highest quality stuff, but we're not going to do that. We're not going to do an acquisition to say we've done an acquisition, or do a big one just to come up with some big numbers. We'll find – we've got a great history of finding the right acquisitions, big and small. They've all been winners, and that's the goal. And we are – I can only tell you we are working fast and hard on that constantly to find those acquisitions.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. That's helpful. And just one last one on vitamins, and I apologize if I missed it. But in terms of your manufacturing, obviously, with the capacity expansion, do you guys have a cost advantage today versus your competitors from a manufacturing standpoint? And did you guys gain back any shelf space you might have lost with regard to the disruptions from last quarter?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. I wouldn't say that we have a competitive advantage from a cost standpoint because remember, we expanded capacity 75% and we're still significantly under that, take us years to fill that up. So obviously, we have fixed costs that we're going to have to absorb over time. So, I wouldn't go there, Joe, from a cost perspective. What was the second part of your question?
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
In terms of the shelf space that you guys might have lost with regard to the production issues you had last quarter.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Well, the shelf space that you saw, if you look at the Nielsen's for Q2, the reason why it looks like we lost points of distribution, which Jason pointed out on the last call, is because we had out of stocks. Out of stocks, when you're sold out, you show up as not having distribution. Because we're filling those back up, if you look at the Nielsen's now, you'll see that our points of distribution have grown. As far as getting new shelf space, when you're in the penalty box, you're not going to get a lot of new shelf space for new products. As I said before, the retailers are showing growing interest now, because our fill rates are back up and we're a good supplier, they're showing growing interest in our new products for 2016.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
And Joe, I would just remind you, we have a much bigger vision for the gummy business than just vitamins. We actually hope to take that business into other OTC categories in the future and build that, we're working on that. It takes a lot more effort because of greater FDA regulations in some of those businesses, but it's not a gummy vitamin business, it's a gummy business. And we hope to take it in a lot of different directions in the future and the capacity we have enables us to do that.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
That's very helpful. Thanks, guys and congrats and good luck, Jim. Take care.
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Joe.
Operator:
Thank you. And our next question comes from the line of Joe Lachky with Wells Fargo. Your line is now open.
Joe B. Lachky - Wells Fargo Securities LLC:
Oh, hi. Thanks.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Good morning.
Joe B. Lachky - Wells Fargo Securities LLC:
Good morning. Quick one on price mix and consumer domestics. So it was flattish in the first half of the year and it jumped up about a point sequentially here in Q3. And I thought you mentioned there would be some investment behind OXICLEAN this quarter, and it sounds like you're now talking about that in fourth quarter. Did some of that maybe get pushed back? Is that a timing issue? And how do you see price mix evolving going forward here? Do you see it positive? Thanks.
Rick Dierker - Vice President-Corporate Finance:
Yes, so price mix – this is Rick, Joe. Price mix in Q3 was favorable, around a point, and that's largely because of those deep trade deals we didn't do as we're comping a highly promotional environment in Q3 and Q4. So, I think long term, it's still the same algorithm for us. It's largely volume, but this quarter or next quarter as we're not comping some of those trade deals we do have some benefit of price.
Joe B. Lachky - Wells Fargo Securities LLC:
Cool. Thanks.
Operator:
Thank you. And our next question comes from the line of Jason English with Goldman Sachs. Your line is now open.
Jason M. English - Goldman Sachs & Co.:
Hey, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Hello, Jason.
Jason M. English - Goldman Sachs & Co.:
I'm here. Sorry. I was a little bit slow today. Lots going on. But hello, Jim. I wanted to circle back on the questions on top line, many of which have been asked one way or another, so I'll regurgitate. I apologize for some of that. You mentioned OXICLEAN laundry momentum growth this quarter. As we look at the track data, the syndicated data, it actually – the trend line is kind of down and to the right, with fairly sharp declines in the last month. Can you give us a little more context? Is it fair to say that's just sort of the hangover impact of more aggressive promotions earlier in the quarter and that should normalize in a forward? And secondly, on vitamins, we know you have some out-of-stocks, 7% strong growth. Is that reflective of how we should expect to think about that business going forward, or was there some replenishment restocking benefit in the quarter?
James R. Craigie - Chairman & Chief Executive Officer:
Jason, I'd say yes and yes to your questions. Yeah, OXICLEAN, it was just the last four weeks was just an all-promotion period. We've actually been gaining distribution on OXICLEAN laundry detergent out there, and the promotions have been helping to drive that. So, we feel very confident that brand is building momentum, doing well. And the vitamin business thing, which is your second question, that business, Matt – let Matt jump in.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Jim quoted a number – sales being up 7.8%. If you look at consumption in the quarter, Jason, it's 4.9%. So, there is a bit of an imbalance in Q3, and it was reversed in Q2.
Jason M. English - Goldman Sachs & Co.:
One more – thank you for that. One more quick follow-up. We obviously look a lot at the Nielsen data because it's the only data we have. Is there anything unique happening outside of that data in terms of distribution wins, et cetera, that we should be cognizant of as we think about interpreting the data going forward?
James R. Craigie - Chairman & Chief Executive Officer:
I don't think I'd say it's – since you had an interest in OXICLEAN, it's that we're picking up two new retailers in Q4, and that should start scanning at some point in Q4.
Jason M. English - Goldman Sachs & Co.:
Good stuff. All right. Thanks, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Thank you.
Operator:
Thank you. And our next question comes from the line of Jon Andersen with William Blair. Your line is now open.
Jon R. Andersen - William Blair & Co. LLC:
Hey. Good morning, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning.
Jon R. Andersen - William Blair & Co. LLC:
Jim, congrats, and, yeah, good luck in your next endeavors.
James R. Craigie - Chairman & Chief Executive Officer:
I'll see you in the beach.
Jon R. Andersen - William Blair & Co. LLC:
Wish I was heading there, too. Consumer international, a question there. The business has been quite strong, essentially volume driven year-to-date. I think you've guided to something like 6% growth for the year, but you've been trending quite a bit stronger than that. Can you talk about, number one, kind of the underlying kind of volume dynamic in that part of the business and what's driving the kind of upper-single-digit growth you've experienced? And then is that – are we going to see – should we expect to see a drop off from here, or is that kind of sustainable as we look out over the next few quarters? Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. The business, actually in August, we called 6% full-year organic growth for international. So we raised that to 7% today. And as you know, we have a collection of different businesses. We have a European business, Canadian, Mexico, Brazil, Australia, a small business in China. They all have very, very different dynamics. In Mexico, we've been doing a terrific job in pushing ARM & HAMMER laundry down there. In Europe, we have three brands; BATISTE, Sterimar and femfresh, which have been real horses for us, and we're doing just a terrific job with those PC brands. So this is somewhat country-by-country specific, but we've been competing extremely well in difficult markets. As you probably know, there's been consolidation in the retailers in France which we've been combating and still finding a way to grow. We're going to be calling 7% organic next year for international unlikely, but I'll still say we'll give everybody guidance on that in February.
Jon R. Andersen - William Blair & Co. LLC:
Thanks, guys.
Operator:
Thank you. And I'm showing no further questions at this time. I would like to turn the conference back over to Mr. Jim Craigie for any closing comments.
James R. Craigie - Chairman & Chief Executive Officer:
Okay. Well, again, thank you very much. Kind of sentimental. This is my last earnings call, and I got a great team taking over. At this point forward, if you want to go down to the beaches in Florida, you'll see AG (45:23), myself and Don Canales (45:24) enjoying a fruit Corona moment. I just hope we drink the bottles instead of hitting each other with them. So, anyways, it's been a pleasure, folks, and great talking to you. Take care. Bye-bye.
Operator:
Ladies and gentlemen, thank you participating in today's conference. This concludes today's program. You may all disconnect. Everyone, have a great day.
Executives:
James R. Craigie - Chairman & Chief Executive Officer Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer Rick Dierker - Vice President-Corporate Finance
Analysts:
William Schmitz - Deutsche Bank Securities, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Caroline S. Levy - CLSA Americas LLC Joseph Nicholas Altobello - Raymond James & Associates, Inc. Jason M. English - Goldman Sachs & Co. Christopher Ferrara - Wells Fargo Securities LLC Kevin Grundy - Jefferies LLC Stephen R. Powers - UBS Securities LLC Olivia Tong - Bank of America Merrill Lynch Jon R. Andersen - William Blair & Co. LLC
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Second Quarter 2015 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning, everyone. It's always a pleasure to talk to you, especially when we have great results to report. I'll start off this call by providing you with my perspective on our second quarter business results, which you read about in our press release this morning. I'll then turn the call over to Matt Farrell, our current Chief Financial Officer and Chief Operating Officer, and soon to be my replacement as Chief Executive Officer. Rick Dierker is also with us today, who we announced this morning as Matt's replacement as CFO. When Matt is finished, I'll return to discuss our earnings guidance for the year, and then we'll open the call to field questions from you. Let me start off by saying that I'm very proud of my company for the second quarter business results that we achieved. Despite headwinds from continued soft U.S. consumer demand and foreign currency, the Church & Dwight team built upon our momentum exiting 2014 and continued to leverage our innovation-driven strategy to deliver strong business results in the second quarter and first half of 2015. This is exemplified by the fact that our organic revenue growth has averaged above 4.5% for three of the past four quarters. As I stated in our previous earnings calls, we believe that innovation is the key to delivering strong sales and earnings growth in any economic and competitive environment. Innovation has been a key driver of our past success, as shown by the fact that over 25% of our sales so far this year came from new products launched since 2008. In 2014, we launched a record number of innovative new products across every one of our major categories and three new categories. In 2015, we launched fewer new products but our new launches covered every major category. Some of these new products like our new premium priced cat litter called ARM & HAMMER CLUMP & SEAL have become a huge hit with our consumers as reflected both in our brand's share results and its impact on category growth. In 2014, our cat litter consumption increased by 23.5% and our share grew by 290 basis points for a record share of 22.9%. This enabled our brand to move from the number three brand in the category to a strong and growing number two brand. Just as important, our new product was a major contributor to driving an 8% increase in the cat litter category in 2014 – the strongest annual growth in any of our categories and an excellent growth for any CPG category. This exemplifies our belief that innovation is the key antidote driving improved value creation for our consumers, our customers and our shareholders. In the first half of 2015, we built upon this success by launching a new light-weight version of the CLUMP & SEAL cat litter. This new product is also off to a great start. Our total ARM & HAMMER cat litter consumption in the first half of 2015 was up double-digits almost 15%. And our share grew 130 basis points to a new record share of 24.1%. And this growth helped drive the cat litter category up 8.8% in the first half over last year. Our goal is to continue to launch innovative new products to drive share gains and category growth like this in all the categories in which we compete. Overall, the second quarter results were excellent on the share front, (03:43) with share growth on two of our four mega brands and flat share on the third mega brand. And I'll turn the call over I'll now turn the call over to Matt, to give you specific results on our second quarter results.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Thank you, Jim. Good morning, everybody. I'm going to start with EPS. Second quarter reported EPS was $0.55 per share, and that compares with $0.65 in 2014. The reported results include a couple of charges
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Matt. Before we open the floor to questions, I'd like to provide a few additional highlights on our second quarter results in our key categories and business units. As you know, we continue to sharpen our focus on our four megabrands
Operator:
Thank you. Our first question comes from Bill Schmitz with Deutsche Bank. Your line is open.
William Schmitz - Deutsche Bank Securities, Inc.:
Hi, guys. Good morning.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Hey, Bill.
William Schmitz - Deutsche Bank Securities, Inc.:
Hey. Just a couple of housekeeping items and laundry question. So when you said specialty sales are going to be flat for the year, is that organic or is that with the acquisitions?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
It's organic.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. Good. And then why isn't the gross margin target a little more aggressive in the back half of the year? Just because it seems like if you look at the currency spot rates like the incremental impact kind of lessens but commodity flow through should be a little bit better on the pullback. Am I wrong in that calculus?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. That could happen, Bill. But as Jim said, to the extent that we beat our gross margin target, we're going to spend it back on marketing.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. That is fair. And then, on the laundry side, it looks like OXICLEAN now is going to align price with ARM & HAMMER. Is that like a permanent price reduction, is that going to be the new price point for the product?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
No, Bill. OXICLEAN is not aligning price with ARM & HAMMER. OXICLEAN is priced above 20% below where Tide is. So it's up at the high end of the middle category or low end of the premium category.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. I just look at that Nielsen data and it looks the average price per unit is identical now but maybe that's just promotional activity or something.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
It probably is just the short term promotional activity.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. And then one quick last one, on L'il Critters, do you guys think you need to find a licensing partner? Only because if you look where all the growth is coming on that gummy thing, it looks it's coming from guys who are licensing kids stuff.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
We do and we are.
William Schmitz - Deutsche Bank Securities, Inc.:
Okay. I'll stay tuned. Thank you.
Operator:
Thank you. Our next question comes from Bill Chappell with SunTrust, your line is open.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks. Good morning.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Hi, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
I'll just follow up on Bill Schmitz's question. I mean, in terms of the gross margin benefit and reinvesting it all in marketing, I mean, at some point, doesn't some of that need to fall to the bottom line? I mean, are you out-marketing your competitors by 3x, 4x? At what point is too much?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Bill, the way you can think about it is we said that unlike many of our competitors, we're keeping the marketing at 12.5% of sales. And obviously, the underlying metrics that you want to look at there is what's the share of voice versus share of market. So, we're always pretty vigilant about that. We have found historically that to the extent that we significantly over-index there, that we're able to drive growth. So, we're not focused simply on what number are we going to hit this year. We're trying to build the brand equity for next year. And as you know, OxiClean is a brand that we're trying to establish in new categories, and we launched it in 2014. This is our second year. So, that's an area – one brand that we would certainly pour on the marketing where we – were it to become available.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Bill, let me build upon that, too. While some of our key competitors are cutting marketing spending right now, we are not. We also – as last year, we invested going into the second half of the year. We exited with very strong momentum, and that carried over into the great results in the first half of this year. So, yeah, if we wanted to just worry about 2015, we probably could drop some upside opportunity that might happen into the EPS. But we're worried about 2015 and the future. And we want to exit this year with momentum and enter next year with momentum. So, we're going to keep that marketing spending up. And if we have additional dollars, we're going to pour it into it so we get off to a great start next year.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then just switching to the plant expansion for vitamins, did you – I might have missed it – did you quantify kind of what the top and bottom-line hit was in the second quarter from that? And then will there be any incremental hit in the third quarter, I guess, through July?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. We don't ever get into the weeds on sales or gross margins or operating income by product or segment, Bill. Some – I wouldn't go into that kind of detail. But with respect to the third quarter, yes, there's definitely some overhang into Q3 for these charges that we're going to be taking in the gross margin.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
But was it meaningful or was it just a couple cents of EPS, or was it bigger than that?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. It's bigger than a bread box.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
They still delivered great results.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Perfect. Thank you.
Operator:
Thank you. Our next question comes from Caroline Levy with CLSA. Your line is open.
Caroline S. Levy - CLSA Americas LLC:
Good morning and congrats to Rick on his promotion.
Rick Dierker - Vice President-Corporate Finance:
Thanks, Caroline.
Caroline S. Levy - CLSA Americas LLC:
Just wanted to – thank you. I just want to ask you about vitamins. It's feeling a little bit like the one acquisition that hasn't done exactly what you hoped. I mean, generally, if – generally, you want to be able to fold – I'm sorry. I don't know what that noise is. You want to be able to fold in production into your own plants. Generally, there's some good margin leverage, and this just feels like a very, very competitive segment. Can you tell us what you feel great about, about the vitamin transaction, and what the next year or two or three might look like for you?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Caroline, that's a pretty fair assessment. What we feel great about is, this has been and will continue to be one of the fastest-growing categories out there. And keep in mind that the adult vitamin category, which is about 90% of the total business with about, I think, it's $3 billion or, I'm sorry, $3 billion of sales, only about 8% of that category is gummy today. So there's huge upside to converting the adult vitamin world into gummies. So that's what we see, and honestly, in this case, we outsmarted ourselves. So we've tried to do a good thing in improving the quality of our gummies, and at the same time, we tried to build a real state-of-the-art production facility inside our plant in York, Pennsylvania, and we ended up screwing up both. And it was the biggest self-inflicted wound in my 11-plus year history as CEO, and because of that, we had some supply issues and lost some sales, but the good news is the worst is behind us. We're digging out of this very quickly. We got to deal with some upset customers and that, but we're dealing with that well, and this business still has tremendous, tremendous upside, and we still are number one out there in that. But it was just a case of a – we tried to do too much too quickly, and again I'll say we outsmarted ourselves, and – but we fixed it. We fixed it, and the problems are largely behind us going forward, and we have a great brand and a great upside opportunity on this business.
Caroline S. Levy - CLSA Americas LLC:
So, thank you for your frankness there, but do you think the next couple of quarters we still see a drag from gummies then?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. When you say drag, are you talking about sales?
Caroline S. Levy - CLSA Americas LLC:
Sales, margins, everything. I mean, everything.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah, look, on the sales line the way you should think about it, as Jim said, the total – the gummy category, so if you look at gummies within vitamins grew 14% in the second quarter. So that is a very healthy place to be. We are capacity constrained and we're coming out of that right now. So obviously, when you have a retail or some allocation, they're very anxious to – for you to survive that and start increasing your sales. So we've got plenty of new items coming. Obviously, we've been restricted with our ability to launch them, but we do think that it's going to take another quarter or two for sales to accelerate for vitamins.
Caroline S. Levy - CLSA Americas LLC:
Okay. That makes sense. Thank you. And then just looking at international, can you talk about what drove the strength a little more specifically? I think you mentioned Batiste? And then do you see any more likelihood of being able to find an international acquisition, maybe even just a tuck-in, than you're seeing...
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. The...
Caroline S. Levy - CLSA Americas LLC:
...in the U.S.?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. The way you should think about international is that's somewhat front-end loaded. They had two terrific quarters, Q1 and Q2, and they're going to be more of a 2% grower in the second half. There were a lot of distribution gains that we got for Batiste. You hear us talking about Batiste quite frequently, not just in the UK, but in other countries as well. So, Batiste is a big puller there. And then our export business is – that can be lumpy, and sometimes your export businesses can be front-end loaded. So, we saw some of that in the second quarter. We got some order that won't repeat in the third and fourth quarter. So, I would say with Batiste, distribution gains, the export business, some timing there, and, of course, we did have some strength in Europe and Mexico.
James R. Craigie - Chairman & Chief Executive Officer:
And, Caroline, I would add, too, we've made some organizational changes over the past two years in the international organization. And now we just have a rock star organization out there that's delivering great results in both launching new products and execution at retail. So, I mean the results speak for them – almost 10% organic growth in some very tough markets like Europe where the guys are having a hard time. So, great organization, great new products, great execution. It's all adding up to some terrific results.
Caroline S. Levy - CLSA Americas LLC:
Thank you. My last question is on laundry. And just to – you touched on – you said something very interesting. You think the negative volume impact of pods is largely over. I don't know how the Persil launch is affecting the category overall, but any more detail you can give would be really helpful.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah, Caroline. The laundry category was hurt by the pods launch. It's a great innovative new product, but it did lead people to using less laundry detergent. It's now stabilized at about 13% of the laundry category. Every competitor has launched their pods, so there's no more upside from new launches out there insofar as new brands going out there. You do know there was a very negative report that came out on July 16 from Consumer Reports, where they recommended that households with kids less than 6 years old refrain from purchasing the product. That's very, very recent news, we have not yet seen share results to show whether or not that's going to actually hurt the pods business. But we'll be watching that very closely as that was a very strong statement by the Consumer Reports organization which has a very powerful impact to consumers. We honestly are the – we don't have a liquid laundry detergent pod out there which is what's causing this issue. I will take the blame, I held the organization back on that because I was very concerned about the consumer issues going on out there. We do have less than our fair share of the category but we have plans in place to get up to our fair share of that category. But right now, the pods as a percent of laundry has stabilized. We have focused much more up to now on the liquid part of the category – liquid laundry detergent which is over 70% of the category. And I told you we've had great results. I think we've had share gains in over 21 of the past 22 quarters and by far the biggest segment. So that's kind of the story on laundry and we mentioned earlier too the promotional environment has kind of normalized back to historical standards over the past several quarters. So now you're getting up into the positive zone after several years of negative declines in the category, driven by the pods and by some overly aggressive promotional activities going on in the category. So I would say the future is looking much better out there. There are rumors out there that Persil is going national sometime maybe as early as the fourth quarter this year. We don't know any more than that at this point about what its impact will be in the category. But overall, I think the future is looking brighter for the category going ahead.
Caroline S. Levy - CLSA Americas LLC:
Thanks so much.
Operator:
Thank you. Our next question comes from Joe Altobello with Raymond James. Your line is open.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Thank you. Hi, guys. Good morning.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
First again, I want to congratulate Rick as well, well deserved on that promotion.
Rick Dierker - Vice President-Corporate Finance:
Thanks, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Not to throw salt in the self-inflicted wound, but I'm not sure you guys gave the consumption number for L'il Critters in the quarter. I may have missed it.
James R. Craigie - Chairman & Chief Executive Officer:
It was down, Joe. It was down. We got attacked by, as mentioned earlier, some competitive product and license stuff, and we took a step back on it. But overall, our total growth, consumption-wise, was up in the vitamin category.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And how long do you think that will last for? Is that still something that you see bouncing back by year-end or...
James R. Craigie - Chairman & Chief Executive Officer:
I don't want to make predictions on quarters, but we have plans in place to launch new products from that to restore growth on our share on that business going forward.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Okay. And then switching gears to marketing, you mentioned you're keeping it flat at 12.5% of sales. What's going on in the gross to net line? Are you seeing increased or decreased trade promotion activity within your categories?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
As I've said before, Joe, we said that we have a more normalized promotional environment that we saw in the first half of 2015 as compared to the second half of 2014. Q3 last year was particularly rugged. So the transition going forward is one of the reasons why we expect to get some gross margin expansion this year was because of a more normalized promotional environment. And specifically, what you see less of is couponing. There's less couponing this year than last year in the gross to net line.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Got you. Okay. And just one last one, in terms of cat litter. Obviously, it's been a star for you guys. When do we start to lap the tough base periods in terms of category growth, or have we started to lap that category growth?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah, Joe. We're lapping it. We started lapping it in the second quarter of this year, so we're already doing double-digit growth on top of double-digit growth, and our product is just on fire. So we've had two years in a row now of great product innovation, both the base CLUMP & SEAL and our CLUMP & SEAL lightweight, and it has been awesome. And we've gone, as I said, from a number three player to a number two, passing the number two player who has two brands in the category. Our one brand is now bigger than their two brand. So that's again innovation, innovation, innovation, drive the category, drive your brand, that's the most shiny example we have out there of awesome growth in a very tough category. So it's just – we're very proud of that and we'll get – we're trying to put that magic on all of our businesses.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
That's very helpful. Thanks, guys.
Operator:
Thank you. Our next question comes from Jason English with Goldman Sachs. Your line is open.
Jason M. English - Goldman Sachs & Co.:
Hey. Good morning, folks. Thanks for the question.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Hey, Jason.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Jason.
Jason M. English - Goldman Sachs & Co.:
Let me echo the sentiment. Congratulations, Rick, well deserved.
Rick Dierker - Vice President-Corporate Finance:
Thanks, Jason.
Jason M. English - Goldman Sachs & Co.:
I hate to beat a dead horse, but I want to come back to vitamins and it sounds like a really unfortunate time to have some supply disruptions. You mentioned competitive activity heating up, service level dropping, and we're looking at some of the scanner data. Your distribution points have fallen 13% from the end of the last quarter. So it looks like you're losing shelf space at the same time that competition is heating up. What are the plans to get it back? And why should we be concerned that you're going to have some consumption weakness that's going to bleed for a more protracted period in the wake of this?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Jason, I would just tell you. Yes, we've had some hits to the business because of our supply issues. But we have some great new products going out. We've got strong marketing programs going out behind all that. And our customers have largely, very much hung with us. And we just had the wounds and we dealt with it. So, again, there's so much upside in this category. There's going to be growth. There's going to be growth in – and now you have almost every major player in the category launching gummies. That's all they're talking about is gummies. So again, you've got over 90% of the adult category out there to be taken. That's hard pills today over the gummies and everybody has validated that gummies are – as great as the hard pills. So I think we're going to get our fair share or more than our fair share with the new product launches we're bringing out and the brand support we have. So, again, yeah, I'll totally admit we had a short-term hit from this that was self-inflicted, but we have all the plans in place to get back on a growth trajectory for this business.
Jason M. English - Goldman Sachs & Co.:
Okay. Good luck on that. Let me switch gears quickly to laundry. It's been a while since we talked about this, but compaction and the next wave was certainly the buzz over a year ago. It's died away. Can you bring us up to speed on where we stand in terms of compaction and where to advance what you think the impact would be?
James R. Craigie - Chairman & Chief Executive Officer:
I'll answer part of that. Right now, the tentative plans in the industry, there'll be about a 25% reduction in water in the product in the next wave. There'll be a test nationally starting in Q4 of 2016, and there'll be national launches by 2018. Those are the tentative plans right now, and as we never have and never will validate the exact financial impact of that. Honestly, it's even too early to fully estimate that as we're all now in the phases of trying to finalize what I just told you means, and I'll be honest, we just don't know yet. It will not be as much as it was last time, and I won't tell you what it was last time, but it won't be as much as it was last time.
Jason M. English - Goldman Sachs & Co.:
Very good. Thanks a lot, guys.
James R. Craigie - Chairman & Chief Executive Officer:
But it'll still be big. It'll still be meaningful because it's our biggest business.
Jason M. English - Goldman Sachs & Co.:
Sure. Sure. Okay. Thanks a lot. I'll pass it on.
Operator:
Thank you. Our next question comes from Chris Ferrara with Wells Fargo. Your line is open.
Christopher Ferrara - Wells Fargo Securities LLC:
Hey. Thanks, guys. I guess going back to international for a second, was the distribution gain that you had in the first half, was that – was that pipeline fill, and I guess I'm trying to understand the fact that the growth was obviously very healthy, very volume-driven, but you also haven't really been pricing a heck of a lot given the currency environment. So, are there plans to price more, and was that pipeline fill that's going to lead off in the back half of the year?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. You're right in that. There's some pipeline fill, obviously, any time you're going to be entering new markets. But we still do have same store significant growth. So I wouldn't throw a bucket of water on that. That thing is a rocket ship, it's continuing to grow. As far as price goes, we actually did get some price in the second quarter. So we have done some selective pricing around the international business. So if you go back to the release, you will see that. And I wouldn't expect like you say for Batiste to suddenly plateau. On the other hand, we expect that to continue to grow in 2016 and 2017.
Christopher Ferrara - Wells Fargo Securities LLC:
That's great. Okay. And I guess getting back to pods, how high a priority will liquid pods eventually be? I know Jim you mentioned the Consumer Reports article that's going to hit. I mean, are kids eating them enough of an issue to limit your investment in that category? Is that really what's setting the strategy?
James R. Craigie - Chairman & Chief Executive Officer:
No. I would say, we're watching this current – again, brand new news of several weeks ago has an impact on the category. But I fully believe pods will be here to stay. The industry is taking actions to deal with these issues and we fully expect to be a full-time player in the category. And again, we're safe from any legal issues right now with the liquid pods situation because we're not in liquid pods. But we have plans in place to build our business going forward. I just don't what to, for competitive reasons, get into what those details are.
Christopher Ferrara - Wells Fargo Securities LLC:
Got it. Got it. Thanks. And I guess last thing, just on gross margin bigger picture, right? Obviously, you guys have generated a huge amount of gross margin over time from high 20%s, right, to mid-40%s. Given it's a very competitive environment, it has been for the last few years. But it's kind of flattened out, right? So as you think forward in the next one, three, five years, can this company be a 50% gross margin business? And if so, how do you get there? Does it have to be more of a product mix issue? I mean, will we see you guys premiumizing it more? Does it have to be more of an M&A story? But I'd be curious for your longer-term thoughts on that. Thank you.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Yeah. I would tell you, yes, we've flattened out in the last year, year or two, but that was a pretty – a lot of our competitors went backwards. So, actually, we absorbed a lot of hits out there from a time period of higher commodities and foreign exchange, everything else going on. So while our performance has been flat, that's actually been better than competitors. And I do believe we can get up to a 50% gross margin in this business. It'll be a combination of launching new products with higher margin, continued productivity gains and acquisitions. And it is our goal to get up to that point in time, and I'm not going to give you a timeframe we believe in that, but I do believe that's very doable.
Christopher Ferrara - Wells Fargo Securities LLC:
Okay. Thanks a lot.
Operator:
Thank you. Our next question comes from Kevin Grundy with Jefferies. Your line is open.
Kevin Grundy - Jefferies LLC:
Hey. Good morning, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning.
Kevin Grundy - Jefferies LLC:
So first question on M&A. Anything that you guys can share in terms of what you're seeing – valuations, pipeline activity within certain categories?
James R. Craigie - Chairman & Chief Executive Officer:
Are you kidding?
Kevin Grundy - Jefferies LLC:
No, I mean, just some incremental color, Jim. I'm not asking for too much.
James R. Craigie - Chairman & Chief Executive Officer:
It's a very active marketplace out there. We are incredibly actively engaged in that marketplace. But as you know, we're very picky, and that pickiness has paid off huge dividends in the past in terms of the accretive value that we drive through acquisitions. So, I assure you that I'm probably spending a major part of my time going out and looking for the right acquisitions right now, and again, nothing big has happened so far. We picked up some wonderful small acquisitions that have been nicely accretive to our women's health business, to our SPD business in that. So I can just guarantee you, we continue to be hot and heavy looking for the right deals out there, and when they happen, you'll be the first to know.
Kevin Grundy - Jefferies LLC:
Okay. Thanks for that, Jim. Matt, on the guidance for the year now, sort of tying in laundry and some of the discussion earlier on Persil, do you feel confident there's sort of enough cushion in the guidance? There would certainly seem to be given the commodity favorability and strong first half of the year should pricing get worse in the laundry category. We've often seen this when it's new product introductions, and particularly given that Persil seems to be aimed at Tide, if there could be the potential for some promotion here in the back half of the year. So the first question, do you feel comfortable you have enough cushion there should you guys need to respond? And second, sort of unrelated to the Persil dynamic, is XTRA, which hasn't gotten a lot of discussion on the call but has really struggled. And I know you guys are well aware of that, and there's been discussion in the past about stemming some of the losses there, but it just hasn't happened yet. So, maybe you can talk a little bit about that as well, sort of returning to growth in XTRA. Thanks
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Hey, with respect to the full year, Kevin, you know that there's always pluses and minuses that go into any of our forecasts. So when we scorecard the rest of the year, all of the things that you cited are on the page. So, the answer is yes, we obviously always forecast to leaving ourselves some flexibility to react to market conditions. As far as your observation about XTRA, your assertion is what, that XTRA is declining?
Kevin Grundy - Jefferies LLC:
Yeah. I mean, based on the scanner data that I'm seeing, it looks like it's declining significantly, at least in liquid, yeah.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
So our 13-week data would say that XTRA is flat. It is true that it had been on the down swing over a many quarter basis, but we've corrected that. We put a lot of promotion behind XTRA this year in order to deal with some of the competitor actions. So we expect that that's going to be stabilized, and it's going to return to growth.
Kevin Grundy - Jefferies LLC:
Okay. And then just, Matt, quickly on Oxi. Are you guys pleased – it looks like you did promote. I know Bill Schmitz asked a question earlier about pricing and parity, but it looks like that was driven by promotion, which you guys have ramped here over the past 4 weeks, 8 weeks, 12 weeks. Are you guys pleased with where you are with the entry there into liquid at this point based on repeat purchase rates?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Kevin, this is Jim. I would say, are we pleased with where we are? No. We want to be higher. We're very pleased with the progress. We had a big 20% gain in consumption in the second quarter. So, we've got good momentum behind the business right now, and we feel good, but we want to continue to grow the business. It's a great product. It's a great performance out there. We're very, very happy with the progress we've made in the beginning of this year. So, we're in the right direction. I would say within the customer where Persil is, OxiClean is performing very well versus the majority of the Persil SKUs. In fact, the majority of the Persil SKUs don't deserve to be expanded. And so we're not that fearful of Persil at this point in time.
Kevin Grundy - Jefferies LLC:
Okay. Great. Thanks.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Kevin, something else that might be helpful to you is that OxiClean's share is 1.2% in laundry. But where we have distribution, we're over a 2% share.
Kevin Grundy - Jefferies LLC:
Okay. No. That is...
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Remember, we're still trying to get trial and distribution in 2015.
Kevin Grundy - Jefferies LLC:
Great. That is helpful. Thanks for the time, and congrats, Rick.
Rick Dierker - Vice President-Corporate Finance:
Thanks, Kevin.
Operator:
Our next question comes from Steve Powers with UBS. Your line is open.
Stephen R. Powers - UBS Securities LLC:
Hey. Great. Thanks. Just a follow-up on the OxiClean line of questioning. Where does laundry share for that brand need to be? You mentioned kind of that 1.2% – 2% in the outlets you're in. But where does it need to be before you're comfortable about just the sustainability of shelf space? It's obviously done well, but you're spending still a lot on trade spending to secure that positioning. I'm just trying to figure out how long that needs to go on especially where you've got Persil and others entering new products in the category.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Well, you've got to appreciate, this is – we have not been in the upper end of laundry. That was our entry in 2014, so we priced this product 20% below Tide. So now, we're up against Tide and Gain, and more recently, Persil comes in. So, it's a crowded area and this crowd is not going to roll over and play dead. So, it does require a significant amount of promotion and advertising in order to get trial. So, as Jim said, yeah, we're okay where we are. As far as how you're going to hold shelf for long-term, significant – you got to be below 2% – or above 2% share. And we're at 1.2% today. We're at 2% where we're in distribution; we've got to get over 2% to hold share long-term and then grow from there.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Steve, keep in mind, this is a – laundry detergent is a $6 billion category so a 2% share is very meaningful revenue results. And we are again, as Matt said, where we have good distribution, we're over that already, and we're building distribution in other places (48:24). So, it's a challenge. We believe it's very doable. We have the plans in place, we have new product launches coming to support that and we will achieve that in my mind. And again, if we had created and launched the Steve Powers brand, and we were spending all this money, I would say it was a big mistake. But we spent all the money behind the OxiClean brand very smartly from a marketing standpoint and that's why we continue to do well on the original OxiClean additive brand is doing very well in the marketplace, benefiting from all the advertising we're spending on the laundry detergent version of it. So, and also the bleach version, we didn't even mention today, the launch into bleach last year, the Oxi brand has done extremely well. So, very incremental to the business. So, again, this is why we believe in mega brands because when you spend behind a mega brand, expand it to a new category, you get a lot of benefit on the prior parts of the brand that are out there, from the halo of the advertising bag. So we're very much going to continue strong support behind OXI laundry detergent, and we believe that will benefit the whole OxiClean megabrand.
Stephen R. Powers - UBS Securities LLC:
All right. I'll look for the Steve Powers brand extension next year. Just on the guidance for the second half where you guided to a deceleration, and I'm talking about from the top line perspective. I'm not surprised by the slowdown, just acknowledging the tougher comps. But it feels a little bit more stark than you had previously anticipated. Is that the vitamin issue? Is it changing assumptions in specialty? Is there something else in the margin creating that incremental caution, or is it just conservatism?
Rick Dierker - Vice President-Corporate Finance:
Yeah. Hey, Steve. It's Rick. So let's talk about it from the total company perspective first. So in Q2, on a stacked bar basis, a year ago, we were at 3%, and we're at 5.1%, so that's an 8%. If you do the same thing for Q3, it's around a 7%. And if you peel that back and you take the specialty product business out and international timing out, and you just look at the domestic business, the stacked bar for Q2 is around 5.5%, and for Q3, it's a 6%. So we think it's actually a pretty decent quarter when you look at it like that.
Stephen R. Powers - UBS Securities LLC:
Okay. Thanks.
Operator:
Thank you. Our next question comes from Olivia Tong with Bank of America. Your line is open.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks. First on vitamins, have you brought in outside help to help you work through some of our your production difficulties, and if not, is there a need to?
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
That is quite an open-ended broad question because you're assuming that there – what the issues are. Our issues are simply that in our Vancouver plant, we had some equipment that went down, and that was just one of those things. So we had to repair the equipment in our existing plant. In our new plant, the startup was expected to be completed in March. We have – this is very sophisticated equipment, it has to all work in a synchronized fashion. And once you get it rolling, it rolls. And it's producing now the way we want it to produce, but it's taken us three or four months to get there.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. I would say, Olivia, too, we've had some customers come in to see our new facility in York, and they've been blown away by the sophistication of it and its potential. So, again, we did the right thing, building a real state-of-the-art, spaceship-type plant that will produce – increase our capacity by 75%, and it was just a little more difficult than we estimated. We're very aggressive, and we had a very aggressive timeline, and it was a little more difficult than we estimated to get this state-of-the-art facility going. But we're very impressed by its potential. Our customers who have been in there to look at it are blown away by its potential, and it's just, we've had this short-term hiccup and we'll get it behind us, but it's being fixed.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thanks. So it sounds like September quarter, you'll still have some impact, but by December quarter, you should – you think that you'll probably be sort of on the path to where you had hoped to be earlier this year?
James R. Craigie - Chairman & Chief Executive Officer:
That's right.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
That's good. Yeah.
Olivia Tong - Bank of America Merrill Lynch:
Perfect. Thanks. And then just following up on international, I mean, I know it's small for you, but the price mix contribution was only 2% versus the FX hit of 15%. So is there an opportunity or plans for incremental pricing and it just hasn't hit yet, or is there something else that impedes the ability to price up to where the FX hits are?
Rick Dierker - Vice President-Corporate Finance:
Yeah. It's a decent question, Olivia. You got to remember, most of the categories we play in, in these countries are – we're a relatively small player, so we don't have the pricing power to really take FX impacts. So the 2% is largely in Brazil where there is currency impacts, and I would say the whole country price is up. But in general, no, we don't – we can price up all the way to cover currency.
Olivia Tong - Bank of America Merrill Lynch:
Is there more incremental opportunity than the plus-2%, or if competition is not moving then obviously it's tough for you to push that?
Rick Dierker - Vice President-Corporate Finance:
Right. I would say plus 2% is a reasonable number.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thanks. And then just lastly on personal care, you did discuss Trojan but can you talk about trends in your other personal care categories as well, just the competitive challenges in those categories? Thanks so much.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. The other personal care categories, they have actually performed better over time than some of the household categories. And household again was dragged down by the laundry category, which was a big part of it. And we've had good results. Our shares have been strong in those categories. There have been some pricing competition in things like pregnancy kits, which has caused a bit of a war out there. But, no, we're – we got a lot of new products in those categories, and we're very happy with those products from that. And if I had one wish in life, I'd wish I get the Trojan category growing. The condom category has been relatively flat now for quite some time, but we're working on some major new product launches in that category and some great new marketing programs to help to get that going forward. Because that's the case with a 76.4% (54:16) share, it's really incumbent upon us to drive the category more than share growth, so – but we have some plans in place over the next two years, which I find very promising to rejuvenate that category and get it growing again.
Olivia Tong - Bank of America Merrill Lynch:
Understood. Thanks so much, and congrats, Rick.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Good. One more question, guys, and then we're going to – we have to get off to back to building this business.
Operator:
Okay. Our last question comes from Jon Andersen with William Blair. Your line is open.
Jon R. Andersen - William Blair & Co. LLC:
Hey. Good morning. Thanks for taking my question.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning.
Jon R. Andersen - William Blair & Co. LLC:
Two quick ones, do you have a timeframe that you can share for how you're thinking about growing into the new capacity, the new vitamin capacity? I know you said it increases your capacity 75%, so just a reasonable guide post there would be helpful. And then on – in terms of margins in the business, you're committed to maintain a marketing ratio, I think, in the kind of range we're running at today, 12.5%. You've seen quite a bit of SG&A leverage in 2013 and 2014, not so much in 2015. But is it reasonable to think, going forward, as we look out to 2016 and beyond, that more of the margin expansion, to the degree that there is, is going to be driven by gross margin, just given kind of the dynamics this year? Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Jon, on the vitamin side, we wouldn't have built a plant with 75% volume upside if we didn't think we would use it. We're just not in a position right now for a reason to expand upon that and how we plan to get there and when. So, a good question, but sort of like laundry compaction, we're not going to answer it. And then on the gross margin side, I'll turn that over to Matt and Rick.
Matthew T. Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. With respect to SG&A, you're right. We've had a lot of SG&A leverage over the past few years. But part of our long-term model is we try to grow our operating margins 50 basis points annually. And the way you're going to get that is – the lion's share of it is from gross margin. That would be 25 basis points to 35 basis points, and the rest is going to come from SG&A. And as we saw this quarter, if you hold SG&A dollars flat, you're going to get leverage. You'll have 15 basis points of leverage in the quarter. So, yeah. You have to be vigilant about how you manage SG&A. We're not going to get the 50 basis points or 60 basis points a year from that line item. Acquisitions, obviously, can help because our acquisition model is essentially we buy marketing contribution, which is gross profit minus marketing. So that gives you instant leverage on your SG&A. And that has been part of our story historically. So, yeah, there's lots of leverage to go in there. Hopefully that's helpful to you.
Jon R. Andersen - William Blair & Co. LLC:
Yeah, it is. Thanks, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Thank you all – good, thank you. I'd like to thank you all for tuning in today. Another great quarter from Church & Dwight, a great first half of the year despite the problems we had on vitamins and a lot of great things coming in the future. So, thank you all for your good questions. And if you have any more questions, give Rick, or Matt, or me a call and we'll do our best to answer them. So, thanks, everyone.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude today's program. You may all disconnect. Everyone, have a great day.
Executives:
James R. Craigie - Chairman & Chief Executive Officer Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer
Analysts:
Kevin Michael Grundy - Jefferies LLC Bill Schmitz - Deutsche Bank Securities, Inc. William B. Chappell - SunTrust Robinson Humphrey, Inc. Lauren Rae Lieberman - Barclays Capital, Inc. Jason M. English - Goldman Sachs & Co. Joseph Nicholas Altobello - Raymond James & Associates, Inc. Stephen R. Powers - UBS Securities LLC Jason M. Gere - KeyBanc Capital Markets, Inc. Christopher Ferrara - Wells Fargo Securities LLC Olivia Tong - Bank of America Merrill Lynch
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2015 Earnings Conference Call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning, everyone. It's always a pleasure to talk to you, particularly when we have great results to report. I'll start off this call by providing you with my perspective on our first quarter business results, which you've read about in our press release this morning. I'll then turn the call over to Matt Farrell, our Chief Financial Officer and Chief Operating Officer. Matt will provide you with his perspective on the financial details for the quarter. When Matt is finished, I'll return to discuss our earnings guidance for the year and then we'll open the call to field questions from you. Let me start off by saying that I'm very proud of my company for the first quarter business results that we achieved. Despite headwinds from continued weak U.S. consumer demand and foreign currency, the Church & Dwight team built upon our momentum exiting 2014 and continued to leverage our innovation-driven strategy to deliver strong business results in the first quarter of 2015. As I have stated in our previous earnings release and at the CAGNY Conference in February, we believe that innovation is the key to delivering strong sales and earnings growth in any economic and competitive environment. Innovation has been a key driver of our past success, as shown by the fact that over one-third of our sales in 2014 came from new products launched since 2007. In 2014, we launched a record number of innovative new products across every one of our major categories and three new categories. In 2015, we launched fewer new products, but our new products covered every major category. Some of these new products like our new premium priced cat litter called ARM & HAMMER CLUMP & SEAL, have become a huge hit with our consumers as reflected in both our brand share results and its impact on category growth. In 2014, our cat litter consumption increased by 23.5% and our share grew by 2.9 points to a record share of 22.9%. This enabled our brand to move from the number three brand in the category to a strong and growing number two brand. Just as important, our new product has been a major contributor to driving an 8% increase in the cat litter category in 2014, the strongest annual growth in any of our categories and excellent growth for any CPG category. This exemplifies our belief that innovation is the key anecdote for driving improved value-creation for our consumers, our customers and our shareholders. In the first quarter of 2015, we built upon this success by launching a new light-weight version of the CLUMP & SEAL cat litter. This new product is also off to a great start. Our total ARM & HAMMER cat litter consumption in the first quarter was up 15.5% and our share grew 1.4 points to a new record share of 23.8%. And this growth helped drive the cat litter category up 8.6% in the first quarter over the first quarter of last year. Our goal is to continue launch innovative new products to drive share gains and category growth like this in all of our categories in which we compete. Overall, the first quarter results were excellent on the share front, with share growth on three of our four megabrands. I'll now turn the call over to Matt, to give you specific details on our first quarter results.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Thank you, Jim. Good morning, everybody. I'm going to start with EPS. So, first quarter EPS was $0.80 per share; that compares with $0.73 last year in the first quarter, so we're up 9.6%. The $0.80 was better than our $0.78 outlook, and netted in our $0.80 is $0.03 or a 4% drag from FX year-over-year. So we're off to a very good start in 2015. Reported revenues were up 3.9% to $812 million. Organic sales for the quarter was 3.6% and this exceeded our Q1 outlook of 3% organic sales. The organic sales beat was largely driven by the success of our international business and the continued strength of our animal nutrition business. Of the 3.6% organic growth, approximately 3.2% is volume-driven with 40 bps of positive product mix and price. Now, we're going to go through the segments. The Consumer Domestic business' organic sales increase was 1.6%, and that was in line with our expectations, and was driven by ARM & HAMMER CLUMP & SEAL cat litter, VITAFUSION adult vitamins, and ARM & HAMMER liquid laundry detergent. Now these increases were partially offset by lower sales of XTRA laundry detergent, TROJAN condoms, and OXI laundry detergent. Remember last year, we had the launch of OXI laundry detergent in the first quarter. So the 1.6% met our expectations; we were lapping the new product pipeline from last year. It was our largest year ever of innovation in Q1. The volume growth contributed approximately 1.2% to organic sales, plus 40 bps effect of positive price net of negative mix in the quarter. We expect full year organic sales to be approximately 2% to 3% for our Consumer Domestic business, and notably in the second quarter, we expect 3% to 4% organic growth from domestic. Now we're going to talk about International. International organic growth was up 9.5%, volume contributed 10.5% with product mix and pricing being a drag of 1%. We had strong growth in France, the UK, Mexico and our export business, largely driven by two brands, Batiste and Sterimar, which is our nasal hygiene brand. We expect the full year to be approximately 3% to 4% organic for the Consumer International business. And now turning to Specialty Products, organic sales for the Specialty Products division increased 10.8%. The animal nutrition business drove a 7.7% volume increase and we also had favorable mix and pricing of 3.1%. With respect to the Animal Nutrition business, currently, the U.S. dairy industry is still healthy, driven by demand for our products – driving demand for our products, I should say. We expect organic sales for this division to come back down to earth for the balance of the year. We have very difficult comps ahead of us for this division. Remember last year in Q2, Q3 and Q4, we grew 20% year-over-year in each of those three quarters. So, for the full year, we expect the Specialty Products business to be up 3% to 4% organically. So now, total company, full year, we expect organic sales to be approximately 3%. And you saw that in the release. Gross margin is next. Our reported first quarter gross margin was 43.8%. That's 40 bps better than last year. If we look at it year-over-year, 20 bps came from volume and price and the other 20 bps is the net of higher margin acquired businesses net of FX drag. The company's outperformance versus the outlook, remember that our outlook was flat gross margins for the quarter, our outperformance was due to higher-than-expected volumes, earlier-than-expected benefit from commodities, and some of the start-up costs related to our new vitamin plant have moved to the second quarter. For the full year, remember in February we called 25 basis points of gross margin expansion. Now, we have 40 basis points of a beat in Q1, so that's going to live through for the year and that's what's driving the change in our gross margin, the 25 to 35 basis points on a full-year basis. Now I'm going to talk about marketing. Marketing spend for the first quarter was $88.8 million or 10.9% of revenues, that's 30 basis points lower than the prior year's spend rate, but it's $1 million higher on a dollar spend. Marketing is a function of the timing of our product launches, as you know, and our full-year expectation is still approximately 12.5% of sales. Next is SG&A. So SG&A as a percentage of net sales was 11.7% in Q1; that's a 20-basis-points increase from the prior-year first quarter. That's primarily driven by incremental amortization of intangibles and higher R&D costs. On a full-year basis, we still expect 15 basis points improvement year-over-year in SG&A as a percentage of sales. Other income is next. So other income was $9.1 million negative, that's $2.2 million worse than the prior year. And that's primarily driven by transaction FX. And next is operating profit. The reported operating margin for the quarter was 21.2%, which is 50 bps higher than the prior year first quarter. With respect to income taxes, our effective rate for the quarter is 35.1%. And that's higher than our full-year expectation of 34.5%. The tax rates in the quarters can be lumpy, but we continue to expect the full-year 2015 effective tax rate to be approximately 34.5%. Cash is next. So we generated $144 million of net cash from operations in the first three months of the year and we invested approximately $22 million in CapEx year-to-date. That's a big number for a first quarter, but remember we were wrapping up construction of our new vitamin plant in York, Pennsylvania. We expect to spend approximately $70 million on a full-year basis on CapEx in 2015. Cash from operations is expected to exceed $570 million and free cash flow to exceed $500 million. We bought back $250 million of shares in Q1. That's right on target with what we said in February. And remaining on our share repurchase authorization is approximately $332 million. Just a word on the new vitamin plant. As you read in the release, we are starting up our new vitamin plant. We have been living hand-to-mouth for a number months as demand has exceeded our capacity. And the new plant is expected to expand our capacity by 75%. And the future prospects for this business are very bright as more adults switch to gummy vitamins. I'm going to wrap it up now. So, the first quarter highlights include 3.6% organic sales growth; 9.6% EPS growth, which, by the way, equates to 13.6% currency neutral EPS growth. Thinking ahead to Q2, we expect second quarter earnings per share of approximately $0.70 compared to $0.65 last year. So, that's 8% up year-over-year in Q2. And that excludes a pension termination charge of about $0.05 that we expect to occur in the second quarter, and we've been talking about that one for a while. We expect Q2 organic sales growth of approximately 3% to 4% and flat gross margin. With respect to flat gross margin, that reflects our greater vitamin plant start-up cost shifting to Q2, as I mentioned earlier, and the negative drag of FX, and also further investment in OxiClean in the second quarter. And the commodity relief is going to be as expected for Q2. Now the full-year. So, last year we had all of our EPS growth in the second half of the year. So, 2014 was a back-end loaded year from an earnings perspective. This year we have higher organic and EPS growth in the first half due to easier comps, and our most difficult revenue and EPS comps are ahead of us in the third or fourth quarter. With respect to the full year, just to bomb down the income statement, 3% organic sales, a gross margin expansion of 25 to 35 bps, marketing at 12% of sales, and 15 basis points of leverage on SG&A. So that math gets us to operating margin expansion of 50 to 60 bps in 2015. And to the extent we over perform on gross margin expansion, and we intend to invest incrementally in marketing behind our megabrands. One thing I missed was other income and expense. It's going to be relatively flat year-over-year, about $17 million of net expense. And the full year range remains at 7% to 9%, that's despite a 3% drag from currency. We used to think it was going to be 2.5%, so it's got a little bit worse. Back to you now, Jim.
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Matt. Before I open the floor to questions, I'd like to provide a few highlights on our first quarter business results in our key categories and business units. As you know, we continue to sharpen our focus in our four megabrands, ARM & HAMMER, OxiClean, Trojan, and our vitamin business. These four brands represent over 60% of our company's sales and profits, and we have achieved the most growth over the past five years due to delivering a bigger bang for every dollar of marketing investment. In 2015, we plan to spend over 80% of our media investment on these four megabrands. This investment continues to pay off as reflected in my earlier statement that we achieved share growth on three of these four megabrands in the first quarter. The ARM & HAMMER megabrand had an excellent quarter, with total consumption up 4.3% driven by its laundry detergent and cat litter products. I previously mentioned cat litter results in which consumption grew 15.5% in the first quarter and our share increased 1.4 percentage points to a record 23.8% share behind the new CLUMP & SEAL product line. ARM & HAMMER laundry detergent also had a solid quarter growth. While the total laundry detergent category was down 1.3% versus a year ago, the rate of decline has steadily improved for past four quarters. Hopefully, this category will soon begin to generate positive growth again driven by innovations and the return to a more historical promotional environment. In the first quarter, ARM & HAMMER liquid laundry detergent achieved a 10.0% share, up 0.5 percentage points versus year ago, the 21st consecutive quarter of year-on-year share growth. As a total company, Church & Dwight achieved a 14.1% dollar share of total detergents in the first quarter, up 0.6 percentage points versus year ago. We have grown share year-on-year in the laundry detergent category in 19 of the past 20 quarters. And we're one of only two manufacturers in the category to post dollars sales growth and share growth in the first quarter. We do not often talk about other products and all the categories covered by the ARM & HAMMER megabrand, but ARM & HAMMER carpet deodorizers achieved its highest ever quarterly share of 50.1%, up 4.2 percentage points versus year ago. And ARM & HAMMER baking soda achieved its highest ever quarterly net sales in the first quarter. All in all, a great quarter for the ARM & HAMMER megabrand, which is our largest mega brand with over $1 billion in annual sales. Next, the OxiClean megabrand had a strong overall quarter. The brand's total dollar consumption was up over 20% driven by the new OxiClean liquid laundry detergent line, which was launched in the first quarter of 2014. OxiClean's share of the $1 billion stain product category, its original category, declined by two-tenths to 44.9%. But this is still greater than the combined share of the next three brands, which are sold by three companies many times larger than Church & Dwight. Our third megabrand, the Trojan brand, had a mixed quarter. The Trojan condom business achieved its highest quarterly share in the past five years. It's 76.6%, up 0.2 percentage points versus a year ago. In the total condom category, the top 14 SKUs all belong to the Trojan brand and 26 of the top 30 SKUs are also Trojan SKUs. Other forms of the Trojan megabrand also had a strong quarter. The Trojan Vibrations line of products achieved an 8.3% increase in dollar consumption and recorded its second highest dollar sales quarter ever. Our Vibrations line now has the top three SKUs and six of the top 10 SKUs in the category. The Trojan lubricant line, first launched in February of 2013, has now achieved an 8.5% share of the category, making it the number three selling brand in the lubricants category. This new product line continues to show share potential as revealed by the 11.3% dollar share that it achieved during the week of Valentine's Day, an all-time high for the brand. Last but not the least is our newest megabrand, the gummy vitamin business, which we bought in October 2012. This business consists of two brands, Li'l Critters for kid's gummy vitamins and Vitafusion for adult gummy vitamins. Our gummy vitamins business had a solid first quarter despite supply constraints, which we believe will be shortly resolved by the startup of the new production line in our York manufacturing facility, which we expect will increase our production capacity by about 75%. First, there was great news concerning the growth of the total vitamin, mineral and supplement category. As you may recall, this category has been one of the fastest and most consistently growing categories in all of consumer packaged goods for many years. Then, in the fourth quarter of 2013, a study was released which question the positive health benefits of taking vitamins. This negative news led to several quarters of flat to declining consumption of vitamins. However, the category started to rebound in the second quarter of 2014. And now, it's starting to demonstrate more robust growth as reflected in the 4.3% growth achieved in the first quarter of 2015. Second, our branded vitamin business grew a stellar consumption by 7% in the first quarter, driven by a 13% consumption growth of our adult Vitafusion brand. Vitafusion continues to be the number one adult gummy vitamin with more than double the sales of the number two gummy brand. Third, our Li'l Critters kid vitamin business is struggling right now as dollar consumption fell about 10% in the first quarter, driven by some aggressive competitive pricing and new products. We expect to reverse these trends by the end of 2015, driven by some new products that will be launching. Overall, a very solid quarter for our four megabrands, with three of the four achieving share growth and, in some cases, new record shares driven by our product innovations. I'll finish off our portion of the call today with a few words on our outlook for the year, just to reiterate what Matt just told you. As stated in the press release, as a result of our strong first quarter results, we are raising our 2015 guidance for organic sales growth from 2% to 3% to 3%. And we're raising our expectations for gross margin improvement from 25 basis points to 25 to 35 basis points, and we're maintaining our earnings growth target of 7% to 9% despite an increased drag from currency from 2.5% to 3%. We feel confident in delivering these targets, which are in the top quartile of EPS projections in our industry, consistent with our historical performance. It's just too early in the year to get even more bullish, given the ongoing uncertainty about the worldwide economy, currency rates and competitive activity. The achievement of our targets will be driven by our resilient portfolio of value and premium products, the launch of innovative new products across every one of our major categories, aggressive productivity programs and tight management of overhead costs. I also want to assure you that we are aggressively pursuing acquisitions and have significant financial firepower to make them. As you know, we have a great track record of making highly accretive acquisitions, because we are very selective about the types of businesses we acquire and we're very aggressive on how we integrate them into our existing business. That ends our presentation. And I will open the call to questions that you may have, which Matt and I will do our best to answer. Operator, please go ahead.
Operator:
Thank you, sir. Our first question comes from the line of Kevin Grundy of Jefferies. Your line is open.
Kevin Michael Grundy - Jefferies LLC:
Hey. Good morning, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Kevin.
Kevin Michael Grundy - Jefferies LLC:
Jim and Matt, congratulations to both of you. Jim, on your retirement, and Matt, on being promoted to CEO.
James R. Craigie - Chairman & Chief Executive Officer:
Thank you, Kevin.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Thanks, Kevin.
Kevin Michael Grundy - Jefferies LLC:
If I can start with – and Jim, I appreciate it's a personal decision, but I think investors will be curious with respect to timing. Because I think it's a little bit earlier since people are expecting, including me. So to the extent you can comment on that. And then I think, what it may or may not suggest with respect to transformative M&A? And then I have a follow-up.
James R. Craigie - Chairman & Chief Executive Officer:
Sure, Kevin. What I would tell you is it's the right time for the company and for me. The company is in great shape, and with great plans in place. And we know there's new product pipeline for the next two to three years. The acquisition pipeline looks better than it has for some time. And we have a strong productivity programs in place. And I strongly believe that Church & Dwight can continue to deliver industry-leading TSR results. And I have great skin in the game on this decision, if you want to know. Over 75% of my networth is in Church & Dwight stock, and I intend to keep it that way, because I do have great faith in Matt and this company's future. Hey, I've been CEO for over 11 years here. But I'm going to be 62 years old by the end of this year and there's other things I want to do in life and do them before I get too old to do them. So, in my mind, it's time to turn the reins over to someone younger and have a smooth transition over the next eight months, and Matt's perfect choice, guys. He is a great leader, he understands the secret sauce to our success, and he's proven that his skills and business acumen are way bigger than being just a great CFO. And trust me, I'm staying on as Chairman to be here for whatever assistance I can to Matt. So that was basically the thinking. It was my decision to do this and I'm very happy with it. I'm so proud of this company and the results we've turned in, and I have great faith, as proven by my financial networth tied into this company, in the future and I'm sure Matt will protect that or he will be getting phone calls from me. Okay.
Kevin Michael Grundy - Jefferies LLC:
Thanks for that. Just one more follow-up with respect to the role now. So when the announcement was put out back in November, Jim, your intent was to spend more time on strategy and M&A. Matt, is that going to be your intent also to be devoting more time to that come January of next year or should we expect the further announcement of a COO? And then also if you can comment when we will know who is the CFO replacing Matt will be? Thank you.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. With respect to acquisitions, Kevin, acquisitions have always been an activity that the entire management team has engaged in. When I was named COO, that was an opportunity for Jim to pull back a little bit and let me take the reins of the company. But the acquisition effort is always a team effort, CEO, CFO, and the entire leadership team. So that is going to be unchanged going forward. As far as the CFO replacement, no decision has been made with respect to who's going to replace me at this time.
James R. Craigie - Chairman & Chief Executive Officer:
And we do not expect to replace – have a new COO. We'll eliminate that job.
Kevin Michael Grundy - Jefferies LLC:
Okay. Great. Thanks, guys.
Operator:
Thank you. Our next question comes from Bill Schmitz of Deutsche Bank. Your question, please.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Yeah. Good morning, guys. Congratulations, obviously.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Bill.
Bill Schmitz - Deutsche Bank Securities, Inc.:
My first question is how much did the Venezuelan pricing impact sales in the quarter? I'm just kidding. Can we talk about just the laundry category broadly? So like are you seeing any reinvestment for some of the Europeans or the currency help? We saw the Persil launch, I'm curious like where those facings came from. And then detergents, did the ARM & HAMMER brand get some incremental distribution, because the gains have been great? And then, lastly, on the unit-dose thing, it doesn't seem like it's a flash in the pan anymore. I mean, it continues to grow double digits. I know it slowed a little bit, but it's the only piece of the entire category that's growing. And I have a little follow-up, if you don't mind.
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Hey, Bill. The laundry category, obviously, our biggest category, had good trends in the first quarter. It's still, like I said in my notes, it's slightly still negative versus year ago, but it's been four steady quarters now of improvement, and it's on the verge of going positive, so that's a good sign. The promotion and pricing environment also tended to get better in the first quarter. The pricing was up a little bit in the overall category, which is good, and the volume done on coupon was also down, which is good; so that was a good result. We've just seen the April Nielsen results that just came in and the category, again, continues to trend in a good direction on that. We had great share results in the first quarter. We just saw April. We're off to a great start in April, so that looks good. Unit-dose also, I think we promised folks we'd put a bigger effort behind this thing. I just saw April results and I think our consumption in April was up something like 28% on unit-dose; that was great. And those programs are kicking in now going forward, and we intend to get back to our fair share of that business. I can't comment on the Persil thing yet. I think it's too new to know what happened there, and what distribution came from. That's still trying to be figured out. But overall, feeling much better; continued improvement in the category. We continue to do very well in the category. We're fixing issues we had on things like unit-dose. So, right now, I'm kind of going from a yellow to green lights in the laundry category and I hope it continues that way.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay, great. And then just on the vitamin side, are you guys in allocation now? So is there like a scenario where that business sort of snaps back just because you can't fulfill all of people's orders?
James R. Craigie - Chairman & Chief Executive Officer:
I wouldn't use the word allocation but we are – we cannot supply all the orders right now. We're doing our best job of being fair to all customers, but that problem should be resolved shortly.
Bill Schmitz - Deutsche Bank Securities, Inc.:
Okay, great. And congrats again, guys. I appreciate it.
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Bill.
Operator:
Thank you. Our next question comes from Bill Chappell of SunTrust. Your question, please.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Good morning. Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Bill.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Hey, Bill.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
First on the commodity front, I mean, I understand you saw a nice benefit on gross margin this quarter, but it seems like, or from what I can tell, resin prices have come down even further inter-quarter. So, it would seem like some of the bigger benefits are still on the horizon. So, how should I look at the gross margin rate of conservative? And just what we know now or do you feel like that's a pretty good number at this point?
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
We think it's a pretty good number, Bill. So what that would mean is if you do the math, if you're up 40 bps in the first quarter and call flat for the second quarter, that means in the second half, you're going to have to be up 50 bps, right, in Q3 and Q4. So, the commodity help came a little bit sooner than we expected. And you're right about resin, there's a lot of help of there. Going the other way are things like diesel. We have some diesel hedges that actually have us higher than spot. So we don't always get that right, but that's – I remember saying in February down at the New York Exchange that those were some hedges that we were sad about. And transportation is also a bit of a ding for us as well and may be worse than expected. And that's with respect to lane rates and availability of drivers and things like that. So on balance, 25 bps to 30 bps is about right for us right now.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Okay. And then switching back to detergent, maybe you can give a little color on what's going on with XTRA. I mean, I wouldn't think that sees a whole lot of pressure from the P&G brand. So, I mean, what's going on there? And then also on OXI, kind of in year two, are you net gaining more distribution for liquid laundry detergent or are you at least holding the share you got from last year?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Bill, on your specific question, XTRA was kind of hurt by all the competitive activity last year and also hurt by unit dose a bit. So, we have put plans in place to fix that. Again, I just saw the April shares come in and XTRA had a good, solid month there, and we have good programs going forward. So I feel like we've got plans in place to put XTRA back in the growth mode. On OXI, again, we launched last year, it was a tough environment with all the unit-dose activity and with the launch of Tide Simply. Brand got a good foothold. We have plans in place to continue to grow that. I think consumption on that was up double digits in the month of April also. So, we feel good momentum now going on both the XTRA and OXI and we've always had great, strong growth on ARM & HAMMER, the biggest brand of all. So, I feel very good about the laundry business right now. I feel it's heading in the right direction and I hope it continues that way.
William B. Chappell - SunTrust Robinson Humphrey, Inc.:
Great. Thanks for the color and congrats on the changes.
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Bill.
Operator:
Thank you. Our next question comes from Lauren Lieberman of Barclays. Your question, please.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Great. Thanks. Good morning.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning.
Lauren Rae Lieberman - Barclays Capital, Inc.:
First, I had a follow-up on unit dose. The product now that – and as I've seen it, is really kind of like a powder in a pouch. Are you doing any work to have a liquid formulation?
James R. Craigie - Chairman & Chief Executive Officer:
I don't project, Lauren, on based on what we're doing in the future. When and if we do something, we'll let the world know, but not until we launch anything.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. I just didn't know if I missed anything, frankly. Okay. And then on the International business, I was wondering if you could comment a little bit, I think I always have a hard time, it feels to me that when you've got better-than-expected growth, I can never really put my finger on why. So if you could talk a little bit like how those businesses are managed. Is there a Mexico country manager, are there calculated growth plans by quarter, or is it really kind of managed almost as a virtual export business? Thanks.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. That's a good question. So, the way to think about International is as follows. So we have an EVP that's in charge of the International division, and that EVP has a number of general managers that report to him. Canada is our biggest subsidiary and so we have a follow-on legal entity in Canada, in the UK, in France, in Mexico, Brazil, Australia and China, so that's around the league. So we have a general manager in every one of those countries and a legal entity. And on top of that, we have an export business. And our export business is not entirely in U.S. dollars. In fact, more of it is not in U.S. dollars. It's in pounds and also in euros, so that's good news for us because we're not as impacted by the strong dollar with respect to our exports. But you should think of it as you have all those countries and you have full management teams in each of those countries selling brands, and those brands, by and large, are more local brands than our megabrands. We do have some megabrands that travel, so for example, ARM & HAMMER detergent in Canada and Mexico, so North America. But that obviously wouldn't travel over water very efficiently. So, outside the U.S. it's more personal care businesses and more local brands. So then when you say, you have an eye-popping number in the first quarter, you say, wow, 10%, where did that come from? Part of that is because we had easy comps here. Last year, the International business rolled a doughnut in the first quarter. So that's number one. Secondly, it can be somewhat lumpy. So, if you look at the last two quarters, Q3 was up 1.7%, Q4 was up 7.4%, and now we post a 10%. But I wouldn't get used to that because we're expecting on a full-year basis, 3% to 4%. So, I would say easy comps. We have a new product performance, and export shipments sometimes can be lumpy from quarter-to-quarter. And it's the law of small numbers, right. So 10%, but you're on a much smaller business. So it doesn't take as many sales dollars in order to drive a big percentage growth.
James R. Craigie - Chairman & Chief Executive Officer:
Lauren, I want to add too that we have some, Matt said local brands, some of them have travelled in various markets. Two brands in particular, Batiste, which is a dry shampoo business we bought a few years ago, is growing like fire right now. And our Sterimar business, which is a nasal hygiene business, is doing exceptionally well and it's in almost all those countries and those are both high-margin personal care type brands. So, our team internationally is incented the same way as the U.S. team. The measures of revenue, gross margin, cash flow, and their earnings contribution and that. We had great teams, great general managers, great leaders of the organization. They're just kicking butt right now. And I'm a little more optimistic than what Matt may say, but I think, because again, we've got greater innovations going in those marketplaces and great teams going in place there. And our export business, we're exporting some of these hot products into the countries where we don't have direct general managers and they're also doing very well.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
And one last thing on International that I think is also useful to know. The way we manage Europe is on not a legal entity basis. We have France and the UK legal entities, but we have a European team. And Europe actually is now our largest subsidiary and has eked out the number one position over Canada.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Wow, okay. And how big is the export piece of the International business? 20%?
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
It's not – I'd say it's about $100 million, round numbers.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Okay. All right. Thanks. This is really helpful. And Jim, I can't help but ask. Are you moving to Cincinnati? I feel like I owed you one. You made fun of all of us for so many years. I had to give you one.
James R. Craigie - Chairman & Chief Executive Officer:
We were buying them and moving them here.
Lauren Rae Lieberman - Barclays Capital, Inc.:
Perfect. New Jersey. It's a good state. Thank you so much.
James R. Craigie - Chairman & Chief Executive Officer:
Thank you.
Operator:
Thank you. Our next question comes from Jason English of Goldman Sachs. Please go ahead.
Jason M. English - Goldman Sachs & Co.:
Hey. Good morning, folks.
James R. Craigie - Chairman & Chief Executive Officer:
Good morning, Jason.
Jason M. English - Goldman Sachs & Co.:
Thank you for the question. Congratulations to both of you.
James R. Craigie - Chairman & Chief Executive Officer:
Thank you.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Thanks.
Jason M. English - Goldman Sachs & Co.:
One thing that surprised me with the transition, Jim, was your assumption of the role as non-executive versus executive chairman. Can you talk a little bit about what this means to your level of involvement beyond this year?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. Jason, honestly, I'm a big believer, as my predecessor was, there's only one CEO of a company, and you got to let them run the company. You don't want two cooks in the kitchen there. So, I got a great guy in Matt. We've been attached at the hip for eight years. He knows this company in and out. He knows he's been basically running the company for a while now as COO, and we don't need two people running it. That's how companies get screwed up, in my mind, when we got two people at the rutter. We got a great guy taking over at the end of this year. I'm fully here until the end of the year. Trust me, I'm fully in place, and then Matt will take over fully on January 1 and I'll be, as non-executive chairman, I'll be in charge of the board and I'll be there if he needs me. As my predecessor said, if you need me for something special, I'll be glad to step back in on that, but there's only one guy going to drive this company. That's the way it's been, that's the way it works best, and that's going to be Matt Farrell.
Jason M. English - Goldman Sachs & Co.:
Thanks. I agree. Capable hands with Matt. You mentioned Persil, you don't really want to talk too much about it, it's too early and you gave a lot of statistics in sort of looking backwards what we see in the data so far. I know you guys are close to the retail trade, any early indications that P&G maybe retaliating to stop Persil in its tracks?
James R. Craigie - Chairman & Chief Executive Officer:
No. Not that we see. I mean, I'll call Cincinnati, but no.
Jason M. English - Goldman Sachs & Co.:
Okay, good. Hopefully, we don't see it. Thanks a lot, guys. I'll pass it on.
James R. Craigie - Chairman & Chief Executive Officer:
Yep.
Operator:
Thank you. Our next question comes from Joe Altobello of Raymond James. Your question, please.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Thank you. Good morning, guys.
James R. Craigie - Chairman & Chief Executive Officer:
Hi, Joe.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
I also would like to extend my congratulations. It's going to be sad not to see you Jim at CAGNY next year, but hopefully you could make an appearance for us, so – anyway.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah, Joe, he didn't say he wasn't going to CAGNY.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
That's a very good point, that's a very good point. So, in terms of the overall marketplace as you see it today, is there a shift going on within your categories between advertising and promo? Because if your marketing spending is staying the same on a relative basis, and laundry is getting better I think from a promotional perspective, what are your other categories doing in terms of that shift from above-the-line to below-the-line or vice versa?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah, good question, Joe. Every category is different, but first I would say, there's continued improvement in the category growth rates on the quarter. Not big, again. In past quarters we've had maybe four of our nine key categories growing. Now we're getting – it's getting better than that. So we're seeing slow but steady progress in the marketplace, which is a good sign. I'd have to go over every category for you, which is different. Again, general trends are good, overall. There's a few categories where there's still a little bit of pricing wars going on and things like that. But I'm encouraged. I hope it continues in this world that people are getting back to the game of innovations driving categories and not letting pricing and couponing driving category. I think we've all learned that's a road to nowhere. So, we're seeing good, slow – very slow but steady progress and a good direction here. I hope we get back to the days where you get 2% to 3% category growth. Maybe – hopefully, we'll get there, but we're not there yet. But I'm very encouraged by what I see out there in the marketplace, and I just hope it continues.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Great. And then in terms of personal care, it seems like that business, or that segment, was flattish to down on an organic basis. You talked about a few things going on there. But vitamins was still up, I think, even though you're constrained a little bit. It sounded like Trojan was down a little bit. So if you could tell us what's going on there that's sort of keeping you guys from really growing that segment?
James R. Craigie - Chairman & Chief Executive Officer:
Again, vitamins, we have to be careful. When we say vitamin category, we're talking about the whole category, hard pills and gummies. And the whole category was up like 4%. The actual gummy segment is up like 9% to 10%. So, that's really encouraging news. That's why we bought into this business because the gummies was the fastest-growing piece of the business. So gummy is doing very well. Again, we had a decent quarter. It would've been better if we could've supplied everything that we had orders for. But things are very good there. As I said, the category rebounded from the bad PR news that happened a year ago. In the good old days, this category was growing high single digits. We're now back to about between 4% to 5% growth, and I hope it continues growing that way. And the gummy piece is two times that as far as growth where we have the key piece there. The other one you mentioned, the condoms. Condoms has always been kind of a strange category. It's not that big a category, it's about a $350 million category. We have, obviously, a very strong share there with about a 75 or 76 share. But it can also be flat. And it's just the case of there's a lot of alternatives. The birth control out there, there aren't a lot of alternative to disease control, which upsets us, but we have great new products out there. Like I told you, we have a strong position as far as the leading SKUs in the category. And we're going to keep bringing new innovations in that pipeline, new advertising. I don't want to tip my hand. We've got some really cool programs happening in the back of this year to help it. In the meantime, we're building our vibrations business and our lubricant business, which are very high margin businesses there and we're leveraging the Trojan name into those categories. So, I feel good. I feel good. Especially, the new product pipeline looks awesome and I would love to tell you what we have coming, but it's against my policy to tip my hand to competitors on what's going on there. I feel very positive about some of the new innovations we have coming in the next year or two.
Joseph Nicholas Altobello - Raymond James & Associates, Inc.:
Got it. Okay. Thanks, guys, and good luck to both of you.
James R. Craigie - Chairman & Chief Executive Officer:
Thanks, Joe.
Operator:
Thank you. Our next question comes from the line of Steve Powers of UBS. Please go ahead.
Stephen R. Powers - UBS Securities LLC:
Thanks, guys. Good morning, congrats from me as well. Hey, I was wondering if you could just talk a little bit more about the gummy capacity and how you plan to use that when it comes online? I understand obviously the near-term capacity constraints. But thinking longer term, will this be used more to increase production and distribution of existing categories or should we now expect a more material acceleration in your moving into new adjacencies?
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Hey, Steve. We wouldn't comment on where we're going to go for the growth. I mean, the category is growing double-digit, particularly the adult vitamin category. We expect that to continue to grow in the future. So, there's enough opportunity today where we are to fill up that plant. And you're not going to fill it up immediately. That's a tremendous amount of capacity growth. Remember, assume the business is around $350 million, like 75% capacity is over $200 million of sales capacity. So, what we're really saying is that we believe in this category. We've made a big investment there and we think it's going to be a part of our growth for a long time in the future.
Stephen R. Powers - UBS Securities LLC:
Okay. And then maybe just a quick update on cat litter, which continues to be great. Just any that you're thinking there given presumed new innovation from competitors. I'm guessing the answer is yes, but are you comfortable with your plans ahead of that, securing your shelf space across the whole portfolio, that kind of thing. Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Yes, Steve. I maybe talk too much about this, it's because I love talking about this business, because it's the absolute case. Hey look, cat litter is one of the simplest products to make in terms of ingredients, and yet we found ways for product innovations to make a better, and better, and better cat litter. This new CLUMP & SEAL cat litter is by far the best cat litter in the marketplace. The consumers are reacting to it. We've had a real challenge to keep up the demand. And then on top of that, we launched the lightweight behind it, which solves a major issue in the category. If you're a cat owner, lugging home those boxes is like an Arnold Schwarzenegger act sometimes. But we came out with a lightweight that's half the weight of the previous product, and the consumers just loved that. So I just love – we have some products which are very complicated to make and things like this. This is a relatively simple product to make with simple ingredients with some interesting technology, and yet we've been able to drive category growth in the high single digits, and that's the thing I wave in front of my people's faces. If we can do this on cat litter, why can't we do this on everything. And innovation is the name of the game, your premium price it, you put it out there. The consumers love it. Even in a tough economy where you hear about value all the time, and we certainly love that with our value laundry business and that, people love trying innovative new products and they'll pay a premium for them, especially when they deliver premium performance. And the cat litter one has been the best example for us of this, and we're just kicking butt in this category. And we have more new innovations coming, and it is exciting to us. And of course, you know, cat is an overall good category. Pets are the new kids; two-thirds of American households have a pet, only one-third have a kid. So it's a great category for growth and we're taking advantage of that and bringing innovation to the marketplace. So, I'm sorry, I have verbal diarrhea sometimes when I talk about this category because it's just a great example of what I want to do in every one of our categories. And our cat litter team is doing it, and our other teams are trying to do it, too. So, it's the name of a game and all competitors should pay attention to this and do it. It's a win-win for all of us.
Stephen R. Powers - UBS Securities LLC:
Cool. I see pet gummies in your future. Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Sure.
Operator:
Thank you. Our next question comes from Jason Gere of KeyBanc. Your line is open.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Thanks. And, guys, I won't get sentimental on you, especially you, Jim. Just a couple of things, I guess, one, usually you're pretty good at talking about consumer health and consumer behavior patterns. I'm just wondering since CAGNY, have you seen anything over the last couple of months, lower gas prices and maybe some wage increases. Have you seen anything kind of on, I would say, the low end of your portfolio at this point that gets you a little bit more optimistic as the year progresses?
James R. Craigie - Chairman & Chief Executive Officer:
Yes. It's interesting, Jason, we've all read the report, the results – studies done by Visa and everything else which said initially about 75% of the savings from the gas were going into either paying down debt or being put in the bank account of consumers. My sense is it's starting to ease up a little bit and there's starting to spend a little bit more money out in the marketplace, particularly when they see innovative new products. I think you're also seeing a little easing by manufacturers in – of their pricing aggressiveness out there, as they feel they don't – they should focus more in innovation and not focus so much more on pricing. And again, the bottom-line result of that is the categories continue to slowly – very slowly, but slowly show improvement versus year ago in the trend. So, I don't want to say I'm overly optimistic at this point, but again, I'm still probably in a yellow light but I feel there's more green creeping in, every month go by. And again, I just saw the April results and they were very encouraging, particularly for our business, very strong and the categories were also continuing to show improvement. So, I got to hope this continues and it will only encourage all the manufacturers to continue to focus more on innovation and less on price wars, and lots of consumers love that because they want to try innovative new products and that. So cautious still, but slightly getting greener every day.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. No, that's good. And then the other question I have is I was wondering if you could kind of – like, if you look at the consumer domestic piece of this for this quarter in terms of breaking down between – you talked about the megabrands, but maybe talk – and then, the non – I guess, non-megapower brands and then the non-power brands, so the tail brands that you still have in there. I know with the non-power brands – I'm getting tongue-tied here, they still kind of weigh a little bit down on the growth overall, what you're doing in terms of trying to stabilize the growth there. Those are businesses that don't really get much A&P. But I'm just wondering, could you talk maybe a little bit about the profitability or what those brands are doing to contribute to overall accelerating growth in the portfolio?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah. I'll be glad to. And again, you're making a good point, just because we so focus on the megabrands does not mean we've really taken focus off the other brands we have. And we have four or five of what we call power brands. Just quickly, Nair had a great year last year and is having a great year this year; off to a very good start. And the key season's coming up now for consumption, so we've shifted a bunch of new products, we've gotten great retail distribution for them, but now we'll see with the weather and the consumer what happens in Q2 when consumption happens. The pregnancy kit businesses, that's been one where we've had a little bit of pricing wars going on in the category. But we have some big new product innovation coming in that business and looking forward to getting that category back to innovation. Toothbrush category has been a little – again been a lot of competition there, a lot of pricing there. So that's been a little bit of a tough category for us, whereas the toothpaste business has been very – we've had some good signs there, some good decent growth in that category. So that's kind of the recap. As far as the – what do you want to call them, the tail brands or whatever that everybody has in their business, that's probably about I'd say 10% of our revenue base. I'll be honest with you, I've taken a personal project. I have a special team of a bunch of marketing folks who work on that, and I've personally gotten involved with that, meet with them once a month to help to not only slow any decline in those brands but try to drive growth in those brands, and we continue to find every way to do that kind of thing. So it's kind of a fun project for me personally to get involved with those businesses, and we're planning some really cool stuff. We've had some great successes there. ARM & HAMMER baking soda, which is one of those smaller brands, is delivering some good growth there. As I mentioned, our carpet deodorizer business is actually now over a 50% share of the category, kicking butt of some big competitors out there doing well. So we love to find ways to get out there. Kaboom is a brand that's had a little bit of softness on it, but we've got some new innovations coming. So, trust me, we don't give up on our brands and go sell them like some of our competitors. We believe they're still decent brands, but we're smartly spending most of our money behind the big megabrands, but we're also finding innovations and smartly spending behind some of these smaller brands, too. Overall, it's good.
Jason M. Gere - KeyBanc Capital Markets, Inc.:
Okay. Great. And congrats, Dr. Farrell.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Thanks, Jason.
Operator:
Thank you. Our next question comes from Chris Ferrara of Wells Fargo. Your line is open.
Christopher Ferrara - Wells Fargo Securities LLC:
Hey, thanks. Guys, I guess you probably noticed it, but so many of your competitors are talking about taking marketing down. There's a big push on – pushing spending out of non-working media into working media. You were the only ones where the actual media spending as a percentage of sales isn't really doing much. So can you talk about – I guess what are you doing on the non-working to working side and what do you think your share of voice has done in your categories over the last year or so?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah, Chris. I almost want to thank you for bringing this up. I think it's a big charade by our competitors about what they're doing. I think they're cutting their marketing spending or telling you they're shifting it over and saving money because they can get the same bang for the buck. They're not. They're either trying to cover, in my mind, their foreign exchange hit or they're trying to cover sales hits there. So, I am not a big believer in shifting to digital and getting same bang for less money. We are increasing our commitment to digital. But we're not using that as an excuse to cut our marketing spending. We're keeping our marketing spending strong, as we told you about 12.5% of sales. So that's on that issue. No, I would just tell you we're keeping our market support strong. I actually hope to take advantage of the fact that our competitors are cutting back on their marketing spending; and our share of the voice, which you're dead right, is a thing to watch. Our share of voice is strong to up in most of our categories because we are continuing to spend same amount of money while our competitors are cutting. So, I'm a big believer. And again, you can't launch innovation and just put it on the shelf and expect people to look at it, and understand it. You got to have the marketing support behind it. And we are going to maintain steady marketing spending at about 12.5% of revenue. The formula has worked. It's delivered the great steady organic growth we've had. And we're going to continue doing that. And I'm not going to use this – trying to watch my language here. I'm not going to use this game of telling you I can cut my spending. By the way, our non-working to working level has always been low. So we don't have a game we need to cut back and punish our agencies and take money away from them. We always have very good agencies. We've had a long-term relationship with the three key agencies we have here and we've always paid them a fair thing, but not some of the outrageous wages some of our competitors do so. And they've been great partners for us and know our brands as well as we do and have been a key part of our growth. But it's not a case there where we've had bloated non-working costs at all. But we have very happy partners, been with them for a long time.
Christopher Ferrara - Wells Fargo Securities LLC:
So you don't see any material decline in non-working media going forward, I guess?
James R. Craigie - Chairman & Chief Executive Officer:
No. Not for us.
Christopher Ferrara - Wells Fargo Securities LLC:
Okay, okay. And I guess on a separate note, I think you guys mentioned incremental OxiClean investment as one of the gross margin drivers. Can you talk about that a little bit, give a little more detail?
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
No, simply that we're in the second year of our quest to drive OxiClean to be in our second megabrand. So we have a lot of spend ahead of us and that's just one of the year-over-year drags in the second quarter.
Christopher Ferrara - Wells Fargo Securities LLC:
Okay. So, doesn't sound like it's a very material piece of the -
James R. Craigie - Chairman & Chief Executive Officer:
No.
Christopher Ferrara - Wells Fargo Securities LLC:
Yeah. Okay. Thanks.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, Chris, let me go back for a second. Let me give you a little perspective on the non-working to working. It's the same perspective as overhead. Everybody is all talking about the 3G effect out there and a lot of people are cutting overhead. Well, we were there a long time ago. We invented the whole keeping overhead low. We have the – I've been bragging about this constantly, we have the highest revenue per employee in the entire industry, and yet we keep getting better finding ways to do it. But it's not a case like we're waking up like some other guys and trying to cut overhead because they're bloated. Same thing on non-working; we've always had a very, very leading-edge ratio of non-working to working, and so we're not sitting here bloated and looking for opportunity to cut it. So, if you look at that as bad news because I don't have cost savings, well, too bad. I mean, we're already aggressive there. Now, we keep looking for ways to save as we have on the overhead side, especially with the acquisitions. We bring them in and leverage our top line and kind of hold the overhead line so our percentage goes down. So, I just feel we've always had great attention in those areas and it's helped to deliver our great results.
Christopher Ferrara - Wells Fargo Securities LLC:
Got it. Thanks for the perspective.
Operator:
Thank you. Our next question comes from Olivia Tong of Bank of America. Your question, please?
Olivia Tong - Bank of America Merrill Lynch:
Great. Thank you. Wanted to touch back on laundry, because it sounds like you feel better about laundry overall, trade spend's normalizing, fixes to unit dose, et cetera, but it didn't look like at least from a track channel perspective that your sales did trail off a little bit towards the end of the quarter and going into April as well. So perhaps can you talk a little bit about that? And then also I know it's early on the Persil launch, but how, if at all, have you adjusted your own plans as a result of that launch?
James R. Craigie - Chairman & Chief Executive Officer:
Yeah, Olivia. Every quarter has its – you know, you can't have strong results for all three months of a quarter. And we generally, we had a very strong middle of the quarter and somewhat strong at the end, so you can't look at a four-week period and just say we were weak exiting Q1. I told you, we already saw the first four weeks of Q2, just came in, they were very strong. So, overall, things are tracking. We've had what I'd say 19 to 20 quarters we've grown ARM & HAMMER liquid. In 21 to 22 quarters we've got overall laundry detergent growth in the past four years. The only guys to have growth every year for the past four or five years. So, we're still trending there very well. Persil, I can't really comment on Persil. It's way too early. We have not adjusted our spending to deal with them. Don't forget they are premium priced, which is just a small part of our business. The big bulk of our business is value priced, so I would expect any pain from that launch to be more focused at the premium end of the market.
Olivia Tong - Bank of America Merrill Lynch:
Got it. Thanks. And then, Matt, you guys addressed M&A strategy, no change there in terms of your thought process, but what about other parts of the business and just the portfolio overall?
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
That's a very open-ended question. Could you be more specific?
Olivia Tong - Bank of America Merrill Lynch:
Just thinking about how you – I know it's still six-plus months before you take the helm, but just thinking about your thought process as you address the portfolio, whether you think anything is going to change when you move into the top spot.
Matthew Thomas Farrell - Executive VP, Chief Operating & Financial Officer:
Yeah. Well, look, one thing about Church & Dwight is we are very transparent. And we have a known strategy, we have a very explicit business model, and that we go out of our way to make sure – not only on the sell side, but all of our investors understand the direction of the company. And the direction of the company is set. So we're a company that focuses on innovation. So we're good in innovation, we're terrific at execution and cost control, and we've proven that we're first class when it comes to identifying and integrating acquisitions. So none of that's going to change. And we feel good about our – we have four megabrands that generate a significant amount of our revenues and profits. The last thing we're going to do is take our eye off the ball there and, as Jim said, we have other power brands that also generate significant amount of cash earnings, which are also important to us. So, we try to grow the whole portfolio and we feel good about our family of brands that we have right now.
Olivia Tong - Bank of America Merrill Lynch:
Great. Thanks, guys. Congrats to both of you and best of luck.
James R. Craigie - Chairman & Chief Executive Officer:
Hey, operator, I've got an annual shareholders meeting coming up here in a little bit, so I'm going to cut it off here. I want to thank everybody for tuning in today. I'll just leave you with a thought. We've had a great start to the year. We got a lot of stuff ahead of us here, and I think we have great programs over the back half of the year, and again, I'm very excited. I thank you all for your comments today about the transition here. I assure you it's going to be extremely smooth. I assure you it's going to be business as usual with Church & Dwight. Matt understands the mojo or the secret sauce whatever you want to call it about this place, and there's no plan to change any of that and he's got a great team of 4,000 people behind him who understand that. So the Church & Dwight for the past 11 years is going to be the Church & Dwight for the next 11 years. So we're going to continue deliver industry leading total shareholder return results. That's our goal; we're going to do it. So thank you very much.
Operator:
Thank you, sir. Ladies and gentlemen, this concludes today's conference. Thank you for participation and have a wonderful day. You may disconnect your lines at this time.
Executives:
Jim Craigie - Chairman and CEO Matt Farrell - COO and CFO Bruce Fleming - CMO Louis Tursi - EVP
Analysts:
Operator:
Good afternoon, ladies and gentlemen, and welcome to the Church & Dwight Fourth Quarter and Full Year 2014 Earnings Conference Call. Before we begin, I’ve been asked to remind you that on this call, the company’s management may make forward-looking statements regarding, among other things, the company’s financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company’s SEC filings. I would now like to introduce your host for today’s call, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Jim Craigie:
Thank you, and good afternoon to all of you. It's always a pleasure to present here in the center of global capitalism, in the New York Stock Exchange board of directors. So we've got a fun day today, hope you enjoy your meal and we have great presentation, Matt and I will give presentation today and then we'll take Q&A. So my legal bugle in the room, my general counsel say they have to open up the statement about Safe Harbor statement. They say that we have some forward looking comments today, if you believe anything then buy the stock, it's your problem, okay? The agenda, I'm going open up with some remarks. For those of you, the short attention span I'm going to give you six point that are going to be made today to away with. I'm going to then tell you the ten top total shareholder return drivers that drive our company. Matt will then talk about the fourth quarter results and the total 2014 results. Matt will also then get up and talk about our 2015 outlook, then again at the end we'll take some question from you and to our best give you some answers. What you're going to hear today, okay so here is your New York minute coming up. Number 1, we had excellent 2014 results we delivered 8% real EPS growth despite headwinds and we achieved share gains on all four of our mega brands. Two, we exited the year with very strong momentum, we had 5% organic growth in Q4 and we’ve had the highest growth margin of the year. Three, as we always do we’re playing to win in 2015 with a real aggressive but achievable plan. We have very strong new product pipelines I believe as strong as last year and we also have a great start with retailer acceptance and we have continued focus on growing our four mega brands. Four, unlike many of our competitors we have minimal exposure to international headwinds less than 10% of our revenue is outside of North America and 8% EPS growth target, we have includes the 2.5% foreign exchange headwind. Many of our competitors are facing double digits headwinds and we’ll talk about that later today. Number five, we’re returning cash flow to shareholders raising our dividend to 8% that’s high about 40% payout which is our goal and we have a new $500 million to our share authorization to continue to allow us to buy back shares. And number six, don’t take that share buyback as any sign that we’re backing up an acquisition, we’re still aggressively pursuing acquisitions. We make two small bolt-on acquisitions in late 2014 and we have $2 billion of additional purchasing power ready to exercise at any time. So there is the six points, those are a nano second [attention span] , you’re done, otherwise those of you want to pay attention to hear some really great news coming forward, stay tuned here we go. All right, total shareholder return, you know I’ve told you for my 10 plus years during to this company, we are all about total shareholder return that’s we care about most. Our investors love it or non-investors keep missing the boat on this company let me show you why. My favorite shot of the day this is how Church & Dwight consistently and significantly outperformed S&P 500 whether it’d be one year 2014, the last three years 2012 to 2014, the last five years or the last 10 years you’ll see our results there. And I think a it’s kind of interesting, its 21% for one year, 22% for three years, 23% for five years, and 18% for 10 years and when compare that to what the S&P 500 did over that timeframe and you’ll see a significant difference across the Board. This is important within our industry you’ll see how we stack up against our major competitors, we are number one across every one of those timeframe in the total shareholders trend we delivered, so we’re very proud of that we aren’t just a one year wonder, not a three year wonder, not a five year wonder and we are a ten year total time spend here of outstanding results being everybody, every major company in our industry. Great numbers, great results but that’s all about history, what about tomorrow. That’s why we’re here to talk about the future. And I am going to tell you ten reasons why we believe we can continue to deliver superior total shareholder return results. Number one, this is a little different, in the past number one used to be we have a recession resistant portfolio. I’ve changed the tune to mean we have a resilient portfolio. Let me tell you what that means. That means we have a product and geographic portfolio that continue to excel despite major headwinds on three basis. One, we’re still recession resistant. Two, we have minimal explore to weakening foreign economies, and three we have minimal impact from foreign exchange rate. Let me tell put those numbers for you. First of all our portfolio is unique. Nobody else in our industry has a portfolio like this. We have 60% premium brands, 40% value brands. Last year that was more of 55% to 45%. We’ve brought some couple of business we’ve brought were premium oriented so now we’re little bit more premium, but a 60/40 split. Why is it important? Don’t forget our competitors when they talk that they have value brands. What they really mean is they have premium price brands with more benefits than other premium priced brands not for us. Our value brands offer a true economic value. You can see from this chart the different categories of these value brands they’re significantly lower priced than the premium brand. Why is that important? This economy is still a recessionary type economy as consumers are still very value oriented. You see the shift the consumers from the premium mid-tier down at value and extreme value tiers. It’s still out there still strong. Look at the laundry category, our biggest category we are in, a $6 billion category more U.S. households now buy a value detergents than a premium mid-priced detergents, so people love value, it’s big. The value tier has now passed the mid-priced tier being the number two tier in laundry detergents, that’s huge and it’s growing. People are still looking for great data and they learned hard lessons during the recession. They still want a great bang for their buck. You can see Church & Dwight has been a winner on this. We’ve gained three share points in the value detergents 2009 and we’re now bigger the two, three and four players combined in the value tier. You can see a little guide in P&G has popped up now in the value of tier. We’ll talk about that more in a minute. Church & Dwight is the only laundry detergent manufacturer reporting share growth since 2009 you can see our pro forma 3.5 share points. We are now second to Procter & Gamble and bigger than Sun. Secondly, about our resilient portfolio is we have minimal exposure to weakening foreign economies. We’ve listen to earnings report from our big competitors their screening these numbers, don’t forget 84% of our revenues and almost 90% of profits comes in United States huge advantage right now. Foreign exchange headwinds are huge, it’s 2.5% for us but if you referred in the past week or two a 10% headwind for Colgate, 12% for Proctor & Gamble I heard little over maybe they reported even bigger number. so these kind of phases [ph] I would challenge one thing today a lot of you have seen the reports are acting as if this is a one year wonder. I don’t get that. Why do you think the U.S. dollar is apparently going weaken in 2015 or the foreign currency is going strengthen, but I guess with second question a lot of our competitors to deal with this are raising prices in the foreign economies, don’t you think that’s going to have an impact on their consumption. The consumers in those marketplace don’t have more money and their competitors are raising their prices to offset some of these headwinds, hello if you don’t think it’s going to hurt consumption I think you ought to think about it again. Not a big problem for us. Secondly, driver of our total share origin strategy, we have a successful megabrand share growth formula. Now that share growth formula is not anything new from competition. A little bit of new products, we get to that increased marketing spending, increased distribution that leads to share growth, that formula hold a stone but we do it exceptionally well. First of all you can see since we created a new product team back in 2007. We have got a great track record on driving revenue growth for new products. Today almost 40% of our revenues in 2014 came from new products launched since 2007. You will be a little bit surprised for this chart, we spend behind our products Church & Dwight despite be only a $3 billion, $3.5 billion company, small compared to other guys on this chart, we spend more on advertising than these major CPG companies. So we spend big behind our product news. You take that to get a new products increased marketing spending and you get increased distribution. The sales team did an outstanding job taking their product news and spending out to retailers, retailers appreciated, they give us more distribution, winning self is the first war you want to win out there in gaining share and we have done a great job across all of our major brands, sometimes on doubling pace since 2009 as we have laundry detergent and cat litter. You put that all together and it leads the share growth. You’re keeping this chart going back to 2008, the green bars in the chart show share gains, the red charts for share loses, yellow is neutral. We have gained share and over 75% of the times over the last seven years. Some of our competitors talk about gaining or holding share, no we don’t count hold share as a win, that’s just neutral we count gaining share, we have an outstanding track record, I don’t think anybody in the industry can rack up to this chart with 75% of the time growing share. I would give the number to that don’t forget our aggregate categories last year grew 0.2% and yet we gain share and our organic growth was in the 3%, 3.5% range. That means we had to gain share to get there. So we are doing that. You have to gain share and win and we are doing that, we have a great new products, our increased marketing spending and our great distribution results. So our past success was driven by nine power brands you can see in the chart. These power brands had 80% of revenues in profit. You can see that very important the market leaders in the categories they exist in. Retailers love them, we have great fight of the how many of the top selling SKUs start keeping use for the category are your brand, you could see from this chart in some cases all 10, in common detergent we have a top 10 selling comps category you can see all the way down there. We have very important players in our categories. But in 2014 we said that again what the great strategy on behind the 89 power brands we got evolved it. We want to evolve with the more focus behind our four biggest brands that we call megabrands, the Trojan, OxiClean, the Vitamin brands and Arm & Hammer. Why, because those businesses do 60% of our sales and profits. Those businesses have been the fastest growing businesses in our portfolio. Same formula, same formula on share growth there were new products, marketing spending, increased distribution lead share growth, but in this case the megabrands have an advantage. There is four reasons why you want to put behind them. One, you get bigger bank and I would point out them as a bigger bank in marketing investment, two they have greater licensing potential, three you have a bigger bank if you research and development investment and four helps to keep organizational costs down. What do I mean behind that? Look when you spend a dollar on the advertising behind a megabrand, and you do it smartly is grew strongly ahead of marketing here and gain view when you spend a dollar you will focus on one like and lot and Arm & Hammer and the laundry detergent we through the people here Arm & Hammer and it helps all forms of the brand. And in fact this brand that we don’t do advertise specifically that are growing because they have the umbrella effect of the this advertising. So spending money behind a megabrand helps. Now just the opposite I will take a one of our competitors Purex, which will be phased in laundry category, Purex is just a laundry detergent brand, and they spend a dollar on Purex it just helps only detergent doesn’t help anything else is nothing else but Purex alternative of the category. So being a megabrand spending behind is a big win. We have entered in categories you can see we have taken our megabrands, taken the properties they have whether it’s utilizing, cleaning whatever and taken a five categories to grow those businesses. Those four megabrands are 60% revenues but we see it 75% of our marketing spending why didn’t I just told you that marketing is the bigger bang for the buck and better spend is there. Licensing which is lot categories properties our brands are utilizing in that apply to but we don’t to get into it. They are not our businesses, we don’t have strength but other companies have come to us other major companies have come to us and said hey if we put your brand the co-brand on our product it helps sell our product if we like it when we look at it we said it makes sense we do it. It’s great for us just a 100% gross margin, we don’t make it, we don’t sell it we have the right to look at and approve everything, make sure it’s just done right, they make and they sell we get a licensing fee, they half the course and expand the breadth or brand in the store. Second thing R&D real hard in doing so, but we are working hard and just one category you can’t seeing something to learn about the utilizing, whitening, brightening whatever to all these categories. When you have a megabrand you can. You can take that property and might be laundry detergent apply other categories we have, if you get a better bank our R&D investment. Thee, the organizational cost we have just forms a typical categories separate brands just a separate brand in all them. That’s a lot or organizational cost you will see that in my presentation we have the lowest organizational cost than any company in the industry, why? because we focus behind these megabrands to keep our organizational cost down. You add that all up a lower R&D investment the bigger bank of the marketing spending, the greater potential, low organizational cost, you get more profits. That’s what it all about folks. I am not a capitalist, I am not ashamed of saying lets all make a more profits. Okay, let’s talk about our example, Arm & Hammer our biggest mega brand, over a $1 billion in sales. Here is a brand that’s in over 12 different categories today -- 12 different categories. It’s in more aisles in the grocery store than any other brand in America. You walked down those aisles, you see the orange, Arm & Hammer was all over the place. It’s both a premium and value brand. In the laundry category its value. In the cat litter category, baking soda, toothpaste as a premium brand so we expand all price segments with this brand. This might surprise you, Arm & Hammer is much smaller than some of the brands in that chart up there, but yes we're one of the top-25 advertised brands of America. I bet you wouldn’t think of that. So we've spend good buck behind Arm & Hammer. Our margin grew as the brand chopped in all forms of marketing whether it's TV, radio, online, in-store whatever. But the end result is who's the brand that goes back to 1846 over a 160 years old and in the last six years we've had a single-digit growth rate. And how many brands that are brand new have a high single-digit growth rate and here because the way we're going to market the way we I just told about how we export this business we're growing the 10% categories CAGR over the last six years. So and we don’t we stop no this tables little bit of innovation last year here's some of the great innovations we launched the Arm & Hammer Clean Scentsations laundry detergent, the truly radiant toothpaste, the Clump & Seal cat litter major winners. That was the best laundry detergent launched since Arm & Hammer OxiClean helped drive the 20th consecutive quarter of Arm & Hammer share growth, the cat litter was a monster, absolute monster. We drove over $0.20 increase in our sales strengthened our position number two player in the category don’t forget we were not in cat litter. We didn’t enter in the category that's old 1988 and now what 16 years later we're number two player with over 20 share grown over 20% with great innovations. And the Truly Radian, a real tough category, oral care, we’re the number four player in the category against the big guys out there this was the best introduction we've had in a long time and we had twice the growth rate of the category because of this than our competitors did. So despite competitive attacks it was a tough year we were attacked on all fronts by major competitors we still grew shares on Arm & Hammer. OxiClean our next big mega brand when we really turned into a mega brand in 2014 it is one category laundry additive is number one brand bigger than next three brands combined second most advertised brand in Fabricare again Arm & Hammer in total above all categories bigger advertising but in Fabricare OxiClean actually spends more than Arm & Hammer, second-most only to the big guy in Cincinnati. Loved by consumers. This brand, I would tell you, from consumer surveys we take is more loved by consumer than any brand we have quite honestly I hear more I don’t know people when I tell them we own OxiClean oh my god the stories that come out of their mouth about OxiClean the great success they had in saving a jacket that was all done with stains and that people just love OxiClean they tell their friends about it. This brings a great success since we bought it in 2006 great high single-digit growth rate. Again second most advertised brand is the Fabricare category so last year we said we have this tremendous property, this tremendous property stands for great stain removal, it’s in $1 billion dollar category but it can be bigger than that. We took a bold move, you know what let's take this in the three adjoining categories. Let's take it right into laundry detergent. People have been adding as a laundry detergent what mega laundry detergent with OxiClean that’s a great stain remover. Let's take it into the bleach category and go right up against Clorox and that. And let's take it in auto dish where again, stain removal in dishes is huge. So we went into three big categories making OxiClean a mega brand, great new laundry detergent over 80% of the business we got was incremental with 1.0 shares somebody said 21.0 don’t think that this is a $6 billion category that we got a one share of. Secondly, we went into the bleach category, Lou Tursi and his team, we got distribution in the bleach category we never been before achieved a 2.2 share and over 65% of business that was incremental to our existing business. Three auto dish super tough category two big competitors beat their brains out all the time, we got great distribution and achieved the 2.0 share we exited the year as number three player having past Colgate-Palmolive brand number three in the category. So very happy we increased advertising by 66% behind this business it's a great holistic marketing campaign on all points behind all the new products as consumption as a total went up 26% in 2014 OxiClean we are very happy. Now I will tell you we're treating 2015 as a second trial year behind these forums we're not going to back it off going okay we're back into let's just say we're still full speed ahead on Oxo’s mega brand we're going to spend just as aggressively in 2015 on this brand than we spent in 2014. Trojan our next mega brand I think is a business we bought in 2001 here's a very strong leading share of the common category in 2005 we make this into a mega brand, we launched in the vibrators 2013 went in lubricants so today we have a mega brand covering all those segments this brand has delivered nice penny share growth overtime out with a brand new condom, brand new vibrators, brand new lubricants and a record annual sales and record annual shares you might have seen New York Post today ran an article, the movie Fifty Shades of Grey breaks on February 14th if you go to a movie theater and watch that I know you all will you'll see some ads running before the movie think you'll have Trojan in them so stay tuned we're taking advantage of something that’s right up our ally and dealing with this brand. Our fourth mega brand the vitamin business that we bought just a few years ago we bought this in October 2012 we saw the beauty in this a lot of our competitors looked at this and said while it's 3% of the total vitamin business they said who want the 3% player we looked at it and said yes 3% but it's the fastest growing segment of vitamins in the gummy vitamins huge opportunity already 56% of kids have got vitamins when we bought were gummy but only 3% of adult vitamins were gummy and then in adult category is a $7 billion category 21 times size the kids category so we said there's the opportunity keep the kids business keep it growing if you can but go after the adult category and the brand was at that time and still is number one gummy brand for kids and adult. We got a growth rate on that one again we did note in 2008 but since 2008 tremendous double-digit growth rate in this business we want that with new innovations we took multi vitamins and added some benefits to it for both the adult Vitafusion and the kid version L’il Critters. We increased advertising support 35% last year and had great results we built the number one share position for kids and adults and Vitafusion again the key focus we had on the adult side had double-digit sales growth all 12 months of 2014 and still tremendous ops by there. So as the year goes down we launched double suite of new products early year spend heavily behind it and then the markets for chicken in Q2 in that you can see we built momentum across the year, so really good, exiting the year with good organic growth. So our 2015 plan reflects continued focus behind those four megabrands, major new product launches in every one of them on the table suit today, Matt will give you the details in a few minutes. 75% of our ad spend we spent behind those four brands on our portfolio. As I said before we’re going to continue and the dish wash particularly in OxiClean to expand the rest of the megabrands in 2015, and again Matt is going to come here for few minutes to give you the detail behind the great new products. Number three, of the 10 reasons why I believe we continue to deliver great total share return, we firstly defend our brand. Great example is OxiClean, we launched this business since 2006, we launched the new products, increased the advertisement in 2009 was up to 40% of the category, it's a great new product we launched in that timeframe, we increased the marketing spending by 400% net timeframe. And then the big guys in Cincinnati said, you know what they had a little stain pen in this category but they said why don't we have a bigger piece of this billion category. So they launched a new their big name into laundry additives with powder forms and liquid forms. We just step back and say we're dead, no. you step back and say we're not going to give up to this category, with whole bunch of big new products, with co-branded on other parts on our portfolio to expand the breadth of the brand, its presence towards consumers, increase the advertising of the brand, again the number two most advertized brand in the category as in the day look what happened. Not only did we lose share, we gained share. And the big guy in Cincinnati and other competitors were pretty big names too you can see there, lost share. So we despite being the smallest guy in that chart in terms of size of business feed them all back. Now the story wasn't over, the big guys said, let's do it again. So they came out in 2014 as you all well know, was a laundry brand taking their big brand name down on to the value segment. So we sit back and say we're dead, the game is over, hell no. We came out with a great new form of Arm & Hammer called Clean Sensations, I told you out before, and we went upscale. They went downscale we went upscale. We brought up the OxiClean laundry detergent. We increased our advertising and trade spending by 5%, this is the category we already spent a lot of money and we increased it even above that. Look what happened here. Yes the big guys in Cincinnati gained some shares but we gained share too, and the other two guys lost. So as I said, we ferociously defend our business and we're not going to give up share, in fact we're going to gain share. International growth has been a nice little part of our portfolio too. International in 2001 was nothing in this company and then we brought Carter-Wallace and we bought some of the businesses. Today it's about 60% international includes Canada and Mexico, so when I say North America sometimes misleading. But international today is about 60% of our portfolio. Basically in the six countries it was 95% of the business out there. We had great results over time, some of these countries that really struggled with their economies, we had great results over time in these economies. The fact in 2014 overall we did 3.3% organic growth; we exited the year with 7.4% organic growth. So we have a great business Steve Cugine, Head of International couldn't be today he had flu. But he and his team are doing an outstanding job in very tough situations out there. What helps us do that? We've some local brands, call international power brands, some of these countries are number one in their category. We're also trying to expand our U.S. brands, our corporate power brands in these countries. We're also are building scale through acquisitions, we brought some cool businesses like Batiste which is a dry shampoo on the table here number one dry shampoo in the UK growing double-digits. And we're taking other international countries and we're leveraging our one company strength, whether be R&D, operations sales, whatever across all of the functions in these countries, so great shop. Gross margin number five, great story here we had 800 basis points of growth margin expansion from 2004 to 2014 that far exceeds any of our competitors on the chart there, most of them in fact haven't even grown they've gone backwards on gross margins. How do we do that? We have a good [degree] we rip off the book the cost optimization that covers everything from these formulation reducing packaging, Mark Conish our Head of Operations here today and his team is doing a great job there with Paul Siracusa the Head of R&D. Supply chain is structurally built and invested a simple amount of money in some new plans to be more efficient both in the Pennsylvania and California. Acquisition synergies we do like to buy higher margin businesses in house then knock out cost on top of that by bringing into our plans. And then last thing we like to launch, we launched new products higher margin new products. So that's all behind the grade when we set our new products, also gross margin. This is unique, I know of only one other company in our industry ever made that has gross margin as part of this company's bonus targets. Before that additional stuff, 25% of my employee's bonuses come from hidden or gross margin target. That's huge and that's tough. That's tough when you are dealing with commodities that are whiplashed back and forth. So it's a big driver, 100% of the people in my company look at gross margin every day, that does not happen with other companies, not part of your bonus target many times the marketing guys they don't give a damn about gross margin, its operations. My company is everybody's problem, everybody works on it. Again we've had programs driving it behind with the long way I am sorry. Now 2013 we had a great year with 80 basis point, 2014 as we told you at the start of the year we invested heavily to launch a record number of new products and we have some price wars going on, backwards in 2014. But the good news is we exit the year with a 45 gross margin exactly where we were in 2013. So we’re headed back to the right direction, we're calling gross margin improvement in 2015. Track record of acquisitions has been outstanding, I think you know we're known for this, we’re very specific in what we look for, we look for number one or two share brand, we look for higher growth, higher margin brands as we brought, we look for asset life, that means we don't like to buy businesses that have a large number of plans for big headed quarter things like that. We like business as we take them out and leverage our capital base from our plant from our headquarters and deliver sustainable competitive advantage. The track record has been great, much of our -- good part of our growth has been driven through acquisitions. You can see there the brands we had we brought eight of them since 2001 so big reason behind our good growth. We take those brands we don’t sit down on them we grow them. As I showed you with OXICLEAN before we take and we invest behind and we launched new products and we’ve grown share at every one of the businesses that we have purchased. We have had total bolt-on late year one Lil’ Drug Store had some feminine care businesses and we get into our women’s health businesses great acquisition about 50 million in sales. And VI-COR believe it they were not we bought business in the specialty product area that’s hit in right with our specialty products portfolio about $25 million in sales they are small accretive, their growth margins are accretive to our company growth margin, their sales growths accretive so we’ll get some nice accretion from these businesses in 2015 not much but nice little bolt-on. We love something much bigger I would tell you we’ve ever spent more time in a year that we did in 2014 shaping acquisitions, the right one just didn’t happen but yet but we’re still working hard on it and we have a lot of money. We have $2.5 billion with dry power to grow up make acquisition which is plenty big. Best in class free cash flow on conversion this is we’re made and Eric Drucker do a great job, we have outstanding numbers so we’ve increased cash flow almost 200% since 2004. We are the best in class. We do a ratio of 119% of net income in free cash flow. Look at the rest of the guys in that chart some get close but nobody beats us, outstanding numbers. And we’ve increased our dividend steadily almost 500% since 2009 and in our goals we have about 40% payout and we’re ready to get 8% this year. Overhead management this maybe something I kind of find interesting, I always had an attitude in house. We started as a small company we’re still the same, a lot of our competitors are big companies all here about restructuring charges, restructuring charges, restructuring charges kind of excuse me pissing away their shareholders’ money. You can see from this chart that’s I am very proud of we’ve more than doubled the revenue base in this company and yet we have hardly increased that all less than 10% number of employees going up led to our 300% increase in earnings per share, asset up in chart. I mean most companies who were doubled their size and revenue what can be close to doubling their size and employees it is bringing the people they hire of the companies they buy at amount. We don’t -- we largely buy the company get rid of most of the people and leverage our people and households on the businesses. As a result we have the highest revenue per employee of any major consumer packages company. We shouldn’t win that war. These guys are huge. Look at their revenue base versus us. They should blow us away with $22 billion brand, this will easily beat us on revenue per employee but they don’t because we keep such a tight employee base. And as led us to low S&G at percent of revenue of any major CPG company, this is again everybody wants to get to be like Church & Dwight we’re going to keep down, so they’re going ahead of keep chasing us, so lots of good stuff. And this is where we do walk to walk on type overhead controls. I wish I had a company car I want to go back in that. I wish I had a company car. I wish I had a company plane. I wish I had a golf club membership. We don’t do that. We never have done that. We don’t believe it’s our right and one of the companies that takes shareholders money and spend it on Wall Street from that so what we’re very tight on managing our overhead. Last but not least a very of the expert management team we have the people who our strategic business units, there is eight of them, are lifers, I tell them during that job for the rest of your life and they’ve averaged they’ve 24 years of experienced in the industry and those things like that people who know the business goal. I don’t move them. I don’t say the person running women’s health and go them put them in the laundry business and swap around. I think that’s stupid. Why just somebody who runs women’s health or the sexual health business, Trojan going to be come us as expert on laundry detergent you’re wrong move people we don’t move the top people around. As a result they know their businesses so that’s why the share results are still great that’s why 75% and we grow our share we know our business’ goal and also maybe losing minimize headcount. I grew up in another company where I was moved every two to three years later I had to have people big staff teach me to the business and teach me all about the business and two and there deliveries I’d move and they taught the next person about next business, sort of like Congress. We don’t do that. We have experts running our business they don’t need a huge staff and tell them what’s going on teach them about the business, so we were able to minimize headcount. We also therefore execute great. A lot of people know what works and what doesn’t work in driving share. They don’t come in new business new to the game and all of sudden something that’s tried 10 years ago and failed but they didn’t know. Our guys know that. They don’t make mistake. They execute superbly across all functions and then the acquisitions wise they don’t think it’s bored running business just along, so last point is it’s the secret. I’ve given new businesses we have acquired so I just gave the two new businesses we bought the Lil’ Drug Store brand to the woman who run our women’s sexual health business. She is now running that business now for 16 years. But now she gets these new acquisitions so I gave her that. I gave her Batista few years ago. They loved it more business as work down and should we run those businesses for the rest of her career and sure she likes, but it’s great to be an expert of those businesses. That’s a really crucial point. I hear some of competitors now changing their tune and star to keep their people longer on businesses while yes, make sense. I mean why take person just they get really a business they are moving to something that’s wholly different, it makes no sense to me, we don’t do that. Last but least kind of a summary of everybody up here, we are total shareholder return junkie. The number they speak for themselves across every line of the P&L how much we’ve grown across everyone industry leading numbers and there is my favorite chart. I think we’ll just stop here today and just admire this for a minute and seriously folks this why we’re right, are you here today where we one or they had award of year, best new Super Bowl ad? Are you here today to learn it. We are the best new product of the year. No, you are here today because of that chart. You here today to picture Church & Dwight stock recommended to your people to buy your companies and tell we’re worth more than $65 share and move us on out there it’s a thing. So there is the result industry leading numbers across the Board. There is my great team. That was shot a year ago will be ringing the bell at 4 o’clock today up there and I am really proud of it. So last but not least we take two, our bonuses somewhat unique, our bonuses are tight rate to drive total shareholder return. Our return on bonus is tied to those fourth factors 25% of its tight hit the net revenue growth number, 25% hit the growth margin expansion number, 25% the EPS number 25% free cash flow everybody in the company me and down I’ve on another Board another companies where the chairman has one set of targets the CEO has one set of targets and it changes. You can’t have that, we have a lined up, everything that company has the same targets, the same numbers, that makes us all work together in same way. Our equity, number two is the 100% stock option, very unique in this industry. Other companies have restricted stock, which is free money. You get it no matter what. In our company if that stock price doesn’t go up the day you get the stock option, it’s worthless. So we are very incentive on driving the stock price. It’s what our equity is based on. And we required to heavily invest in the company in the stock price. So we live and die Church & Dwight. 90% of my net worth is tied up in Church & Dwight stock, believe me I look at it every day, as I can look at right now. We will do okay. So, last but not least here, here is Matt.
Matt Farrell:
Okay, hello everybody. I am going to talk about some numbers now. I will start with the fourth quarter. Just going to roll down the headlines. So you can see that we had a fabulous quarter from an organic standpoint, 5.2% highest for the year and I am going to show you the progression of the quarter is in the second and largely driven by volume, 4.7%. And then our gross contracted 20 basis points, we actually had expected expansion in the fourth quarter. Couple of things happened to us, we have a little bit more FX contraction or FX closing contraction in gross margin in the fourth quarter, and also had a mix issue because our friend in a specialty products business had another stellar quarter. There were lower gross margin than the other division. Then our operating margin up 130 basis points. We also expected that to be higher but you probably all noticed that our marketing spend in the quarter was 13.8% and in our third quarter call we expected 12.2. So we elected to dial that up in the fourth quarter behind our brands. And as you can see, we head our expectations by $0.78. So it’s a little bit more color on the divisions. We see domestic 3.1%, international 74 and the specialty products business 20% I was a bit over surprised. So we came out a little over 5% for the quarter. Now you should look at that in context with what we are calling for next year. So you read in a release 2% to 3% and say while seriously had an awfully strong third quarter and fourth quarter, so that’s up with the 2% to 3%. So, the way to think about that is specialty product business had a stellar year. So everything went right, clean lights all the way. So that’s not going to happen again in 2015. So we had an all-time record prices for milk in 2014, the $24, guess where it is today $17 today. So the dairy industry will still be profitable in 2015 but not as profitable as it was in 2014. So specialty products should expect in the come way down to earth and be more over 1% to 3% grower in 2015. Going up to page international 7.4%, so before we get giddy about that, let’s remember what it was in the third quarter. So third quarter international was up 1.7%. So, that can be a very lumpy business, so that’s now represented above the run rate for international. And keep in mind that our two biggest subsidiaries are Europe and Canada and can expect that those areas are going to be growing significantly next year. Consumer domestic and a full basis was 2%, in 2014. So next year we are expecting 2% to 3% for domestic. So when you weight those altogether you come out with 2% to 3% for the business and that’s how the math works. Specialty products 1 to 3 and the other two businesses you can expect 2 percentage to 3 percentage. Okay, here is the trend throughout the year, so you can see we are generally volume driven business, so we are average between 4% and 5% on a full year basis. So there is a trend that Jim talked about. So we finished the year super strong but again we call next year 2% to 3% for quarter 3% and the first quarter next year will be highest quarter for trade, couponed and slotting. And there is a gross margin progression as well. So highest for the year in Q4 expected to be a little bit higher but we are happy with the result of 45%. And here is marketing. The 30.8% but that as the surprise I am sure to a lot of people how much money we spent and the difference on a full year basis if you spend 13.8 and we expected to spend 12.2 in the fourth quarter, that a 150 basis points more than we told everybody in November. So that’s 40 basis points hit to operating margin on full year basis, so it’s kind of simple math. So now let’s go to full year 2014. So full year 2014 you see 3.5% organic sales, 4.4% volume, so it’s a volume driven year. Gross expected to be down 50 basis points, marketing up hand to 12.6% and SG&A by 2014 we expected to tighten our belts in order to fund the wards and trade worse in 2014. That 90 basis points down on a full year basis, for gross margin contrast with what we said a year-ago. We expect a gross margin to be flat in 2014 it was not. So that 90 basis points down reflects the price was in 2014. Marketing you can see 12.6% that’s the good news and we actually 12.5 in 2013. I am going to show you the trend in a minute. And Jim said we upgraded overhead management, SG&A was down 90 basis points to 12.1. You might ask what are some of the contributors to that. Obviously, we have significant headcount control. We've also said in the past that we've invested in systems in order to make our people more efficient and one of the other unique things that we did in 2014 is we moved to a private exchange for medical and dental cost and unlike lots of other companies our average constant claim per employee actually declined 8% in 2014 and that is way out passing on cost per employee. So it was a win-win for the company and for the employees. Just rolling down the page you see free cash flow of $470 million that's a record for us and free cash flow conversion 113% and we've averaged about 118% free cash flow conversions for the past five years. Now we'll talk about shares so you can see in full year 2014, 6 of 9 power brands grew share, 3 did not you can see the red one is up there first response, XTRA and Spinbrush, we think that's a great record and these cash conversion cycle so as you know this is a real good measure of the discipline within the company. And so we keep a lid on the cash conversion cycle you see the math up there the upper right what the calculation is [DSO plus DIO minus DPO] so again a very result and then here as we talked about earlier it's a $470 million of free cash flow. So one thing we should be aware of it because that's after CapEx and our dividends on an annual basis are about 170 million. So we started with 470 you say okay, I’m going to subtract the dividend with 170 million so you get 300 million you're going to add to that $50 million that we normally get from option exercises and you're going to see the $350 million available to us after CapEx after dividends on an annual basis so we are a cash generation machine. And we've a very strong balance sheet so generating that kind of dough $350 million of free cash flow after CapEx and dividends that grows overtime and then on top of that we have an unlevered balance sheet that's why Jim is always telling you we have tremendous firepower and a great ability to acquire businesses but again we're very fussy about what we're going to acquire. And we're declaring 8% dividend increase so that's commeasure with our EPS call for next year 8% EPS growth and 8% dividend increase. Pretty proud of that up 114 consecutive years of dividends and again our target payout ratio is 40% probably a little bit ahead of that, probably around 41% right now. So now we're going to talk about 2015 and before I get into the numbers as Jim said let’s talk a little bit about what our new products are if you want to study these charts carefully. So 2014 the year we just ended was our biggest year ever for new product launches and we had a great line up for 2015. So building on the success of Clump & Seal, Truly Radiant and also OxiClean so we're going to start with Clump & Seal. I guess that was our most successful product launch in the litter category ever so that category actually grew 8% in 2014, our share grew 290 basis points through 22.9% share right now and the Clump & Seal brand alone is 7.3% share. So we're moving into two areas now in 2015 with Clump & Seal; one is lightweight. We are the third entrant in there. You already have Clorox and Nestle and we're actually moving it to natural so we're definitely building on the strength of that Clump & Seal brand in 2015. So now let's go to Truly Radiant where Jim talked about that as well so that was a very successful new launch for us in 2014 so now we're taking it into two new areas where we're not today on the left you see manual toothbrush in the middle you see rinse and on the far right we have a new variant of Truly Radiant toothbrush. So let's start on the left hand side of the page so manual toothbrush is a $700 million category and it's growing 6% annually. So our point of differentiation here is we have a rotating head on the manual brush, after lots of consumer test and the consumer scores are extremely high so we think we have a point of differentiation in entering that category. Rinse is next. Here is old category 1.4 billion also growing at 6%. We’re not in this category today. We're going in with a rinse that is alcohol free and I was going to say drug free and peroxide free. So you probably know that both of those are causes of sensitivity in tooth and gums so again we think we have a great point of differentiation entering that category and finally, Truly Radiant so Truly Radiant successfully launched in 2014 coming out with a different flavor in 2015 just to build upon our success in '14 so next we have White Revive. You talked about we entered the bleach category in 2013. So very successful and we have a 2.6% share right now in bleach. So this is the logical expansion for us so we're coming out with a liquid form of the additives you see that in the middle of slide and we're also coming out within White Revive laundry detergent so that'll be showed in the detergent category again building on 2014 success. And now I'll talk about gummies so we had a very successful gummy acquisition that we acquired in 2012 so now we're pushing out into another brand so you recognize first response as one of our powerful power brands and this is our women's heath brand through leveraging that equity in 2015 by coming of the prenatal vitamin. We already have a Vitafusion Prenatal vitamin is going to be added to the business. And then we come to Odor blasters. This is another point of differentiation for us. So, a focus on odor removal here. And we an exclusive formulation which neutralizes odors. And that we're going to bring that into two forms of products, you see on the left the Arm & Hammer with OxiClean detergent well that's also going to be with odor blasters, and OxiClean our base OxiClean we're going to have a variant, it's also going to have odor blasters. So bringing some innovation in 2015. So fresheners and boosters, you wonder what is that? Well that is a $290 million category that we're not in today. And since then we had a very successful launch of creams and facials, in 2014 the fragrances identified as Clean Scentsations for Arm & Hammer detergent. So what we're doing is we're taking those fragrances and we're entering this category in 2015. So we have high hopes for that. So now let we get to some numbers. I'll take you through the 2% or 3% organic sales already due to the components of that. The gross margin is the next story, so 25 basis points up in 2015. So that breaks down as follows; we actually have a 75 basis point help in 2015 coming from three areas. One is commodities, next is Good-to-Great program which Jim mentioned earlier and the third is a normalized pricing environment. So that's where we would be up in 2015 but we have some things going the other way. So 50 basis points headwind from currency and also a new plant that's coming online in the first quarter. So just remind everybody that we spent $60 million on building a new vitamin plant in York, Pennsylvania that's going to come online at the end of the first quarter. And what we have to do with in 2015 are startup cost and we have to grow our way into all the additional fixed costs that we added to that business. So that capacity and the growth is on the comps but for now we have to deal with the drag from that. So we got 75 up from the three factors that I mentioned. And going the other, that's how you get to your 25 basis points of gross margin. Marketing at 12.5% I’m going to show you a chart on that in a second, so you see a lot of consistency there. We've often said that we spent 12% to 13% on marketing on an annual basis, so that's right in the middle. And as we expect to get some more leverage in 2015. So the way you get to 50 basis points of operating margin is 25 from gross margins, 10 from marketing which is 12.6 in 2004, and another 15 basis points from SG&A, so that's us 50. And then you cut the EPS, so EPS ex-pension charges 7% to 9%, just want to remind everybody that we're re-risking the company, we've been getting out of our defined benefit plans. So back in 2010 we got out of our U.S. pension, we terminated the plan, we've taken $0.11 charge back then, this is our Canadian plant. So we have a $0.05 charge, we're going to take probably in the second quarter you're going to see it and we're kind of looking through at. As you know we're kind of curious when it comes to reporting numbers, so first actually call something out separately, but we're consistent with how we go with the U.S. pension termination. Currency-neutral EPS, so you know we have 7% to 9% EPS growth but we also pointed out that we have 2.5% drag on the bottom line from currency. So on a currency neutral basis if you pick the midpoint of this 7 to 9, you have a 2.5% from currency you have 10.5%. And then share count, what you should use for full share calculation is 134 million, what that assumes is that we would spend about approximately half of the $500 million authorization that we announced today. So that is math, so let's get some context. So here's just a look back at our evergreen target of 3% or 4% for top line, this is how we've done over time and we can see recalling through the 3 in 2015, the marketing spend, you're not doing this for many CPG companies these days and as consistency is supporting the brand equity. So we've been around 2.5% now for the last couple of years and we expect to be there again in 2015. And here the EPS growth, you could see we had a consistent double-digit growth for many, many years up until 2014, obviously 2014 we ran for the price rates and were 7% to 9% for 2015. And here's the FX story, this was included as it seems to be a lot of discussion with respect to multipliers and ratios and comparing what's the top line versus the bottom line. So you can see 2014 we kind of laid it out for you there 50 basis points to the top line and 1.8% to the bottom line. We see very different story for '15 that EPS stayed at 2.5%, you would expect to be a lot higher, one of the things that is gone on our favor is we actually hedged the currencies early for 2015 otherwise that number would be far higher than 2.5%. And capital we raised, we generate so much cash flow we don't have a big investment spend respect to CapEx and you can see 2015 is very much like 2014 about $70 million, and for prioritize uses of free cash flow, so remember one destination in our company where free cash flow is going to be acquisitions. So we’re very deliberated about the order that you see up there I won’t read it to you but you see with respect to number four, we announced today we’re on 80% of dividend increase and a $500 million share buyback half of which we expect to use in 2015 and now we’re going to do some Q&A.
Q - Unidentified Analyst:
Thank you guys, I don’t know if we can ask from the broader leadership team or questions just for you guys.
Unidentified Company Representative:
I am sorry. I leading my leadership team up here Bruce Fleming, Head of Marketing; Jacky Brova, the Head of Human Resource; Mark Conish, Head of Operations; Pat de Maynadier, my General Counsel; and Louis Tursi, my Head of Sales; and [Ric Trukcer] who is our number two guy in Finance. So we will try to see if we can feel this now we’ll talk into one our specialists here who’d been some key drivers behind the company.
Unidentified Analyst:
Perfect. I'd actually like to hear from the specialists first, if that's possible. A question for you, Lou. You've lived through lots of environments out there. Right now a lot of us are looking at oil prices down, we're expecting resin prices to roll over. Now you told us you're banking on more of a normalized price environment as we go through 2015. So, Lou, in your experience, what do you see when input costs start to roll over? What are you expecting in terms of competitive intensity, trade spend, demands from retailers, et cetera? And, Matt, if we do see more pricing pressure out there in the market what offsets do you have throughout that P&L to absorb that?
Louis Tursi:
So it was your segment question?
Unidentified Analyst:
Your pricing goes bad how do absorb it?
Louis Tursi:
Okay with respect to your first question, I think one of the things I am sure everybody is tracking what’s happening with respect to how much you sold on deal in Q3 versus Q4 that was quite an improvement and if you look at so the four weeks end of January 17th I am sure everybody is going to look at that, that period looks a lot like Q4 rather than Q3 so that’s sort of early thinking with respect to.
Unidentified Company Representative:
The Q4 laundry detergent category was down only 1.9% the best time of the year and yet the trends are looking a little better, but I wouldn’t say that the world is over. And Lou do you want add in?
Louis Tursi:
Yes, there is nothing much more to add then what you just said, so it has subsided in the back half of last year specially the fourth quarter. And we’re going in not knowing exactly where it’s going end up for 2015 where our company does an unbelievable job and react to whatever they do.
Unidentified Company Representative:
[Jason], to your second question, if things get hot again out there from trade spending as we did this year we have two levers to step on we would step on SG&A probably first and try to squeeze even harder and if we had to last resource we’ll step on the marketing volume. I think Mat that comments just towards the end of his time, a lot of our competitors are cutting marketing spending in 2015. They cut 2014 they’re talking about cuts in 2015, we’re not, but if pricing was a problem you can be wrong on price out there but hopefully pricing now is kind of stabilizing out in the marketplace and we’ll spend our advertising dollar and again if the trouble happens, we always have the S&G lever to pull, don’t talk my employee but we’ll put hard.
Unidentified Analyst:
So Lou did you want to add anything to that discussion.
Louis Tursi:
No.
Unidentified Analyst:
Can you talk a little bit about the increase in the marketing between end of October, beginning of November when you gave us the guidance for the fourth quarter and what you actually spent, and where you saw -- it sounds like that was more advertising than promotion, but where did you see the benefit from that? Because it seems like in the fourth quarter the big upside surprise on the revenue line was on specialty, which you don't advertise. And it seems like the first quarter is only going to be 3% top-line growth. So, I'm wondering how confident you are or how happy you are with the payback from that incremental spending.
Matt Farrell:
Yes, just to clear to be clear the fourth quarter the five versus the three calls actually it was broad based that not just specialty was actually all three divisions did better than we had expected. I mean that’s all you should think about, so it wasn’t a doughnut for you know what you’re saying if you take up the marketing spend, did you get anything back for that. So remember the international business is a component at the consumer business and the domestic business also was up as well and Jim was correct where we put most of spend to kind of mega brands.
Jim Craigie:
We at the end of quarter at about tweaking about 12.2 which is lower than our annual average and as we saw the quarter progress and things are pretty looking good, it’s a big quarter for brands like TROJAN, TROJAN really bit at end of the fourth quarter and things like that, it’s a big quarter for laundry detergent so we have the opportunity to go back and spend that. We felt very good Bruce Fleming get his gang lifted the talk with the agencies. There was good quality advertising out there. So whatever we can and still deliver we promise, we went out there and spend the money and the organic results speak for themselves with a good quarter and we think it gave us momentum coming into 2015. We’ve done that in the prior years too so the payback ratio is always -- we can’t even calculate that for another couple of months to look back and done things like that, but we always feel we have good return on the money and again the organic at the first time, organic was good, the sales results were good, 20% EPS was good so whenever we get a chance to support our brands, we did have the honest and we had assigned and some competitors were pulling back. So it’s kind of competitive advantage for us to step up the gas and category we’ve faced competitors out there. So we took those abilities to do it again only because we knew we felt we can make sure we can deliver the goal we felt for fourth quarter EPS once we felt that was pretty solid, we then lose put some money in the marketplace when we had a good chance for quality advertising out there, it was advertising, it wasn’t trade. It was advertising dollars.
Unidentified Analyst:
Thank you.
Unidentified Company Representative:
Over here Ms. [Schmitz]
Unidentified Analyst:
A couple questions, Jim. I think for the first time in probably five years you said you think the US economy is going to accelerate in the back half of the year. But you only guided to 2% to 3% growth in the consumer business. So, how do you square those two?
Jim Craigie:
We’ll also get -- I do think [$2 gas] is going to be a good thing in the economy. It’s got to help out. But, again, if you look at our aggregate categories across the year, the 13 or so category look in the aggregate categories grew on the year 0.2%. Again we still delivered 3.5% growth. Fourth quarter little bit better was 0.6% growth. So even with that we still count 2% to 3% of category growth. I will wondering where is this money is going. Hey we all saw Apple’s results, iPhone sales roof. My personal belief the majority of the savings from lower GAAP prices, lower energy cost is going to go into more discretionary category, such as iPhone, such as digital game, such as restaurant sales and things like that. I don’t think people are going to rush out and buy more laundry detergent in two phase and Cat Litter and things like that. Again we haven’t seen, okay, 0.6 was one of the best quarters we had in the fourth quarter but it’s not the old days for 2% to 3% category growth in that. So I am not going to step out right now and tell I see stronger category growth in 2015 which we haven’t seen yet.
Unidentified Analyst :
And then, Matt, can you just go through the gross margin guidance? Because this quarter you said you have this massive negative mix from specialty, and next year specialty is going to go to, like you said, maybe flat to 2% or whatever. So, aren't you going to benefit from that mix reversing back out? And then on the commodity side, do you have hedges that are hurting you this year or are they even or are they beneficial?
Matt Farrell:
The first thing with respect to specialty, year-over-year. So if we said it’s going to grow 1% to 3% so it’s going to have big negative mix, but it’s negative it’s not going to a big positive year-over-year. So it’s just a small so this year when you have business up 9% of yourself and it grows 20% it’s a big swinger that business growing up’14 to ‘15 to growing 1% and the others growing 2 to 3 it’s going to be a big over. Sorry Matt, and what was the second question?
Unidentified Analyst :
The commodity stuff, just where your hedges are there because you talked about--.
Unidentified Company Representative:
So we have lots of, we have seven inputs that are most volatile that we have talked about in the past. So we have just going to run to employee again. There is surfactants resin, paper is probably be your big three. After that you probably have palm fatty acid distillate and then diesel oil and then followed by Latex. So we’ve probably got 6 or 7 right there. And I hate them all. As far as the hedging, diesel we have more hedged now than we were this time last year. Some of you who read 10-K so you are going to pick that up you are going to see we are 60% hedged and this up for ’15 last year around 30% so we are sad about that, we put less hedges on diesel the good news is on currency is as is said we got ahead of that. So we are not having as bigger heard as you would expect on the currency line. Some of the other ones that I discussed were not hedged at all, I won’t go into which ones, but on a fully loaded basis we are less hedged today than we were last year going to 2015 with the excision of diesel.
Unidentified Analyst :
Got you. And then, Jim, do you still think that VMS and OTC is a platform for you guys? Because I know it's been a few years now since Avid. And I know there's been a couple of little bolt-ons. But it's still a massively fragmented industry and it seems like there's so much stuff out there. So why is it taking so long to get a more sizeable deal done?
Jim Craigie:
Bill, I think it is a massive platform by gumifying of the OTC world especially for kids. It’s a typical because you have to unlike vitamin where you have vitamin levels in that you put in vitamin you could eat the whole jar and it won't kill you. When you are dealing with actives whether it's cough and cold or aspirin allergy medicines you have to have the exact amount active in the gummy and maintain the exact amount of active in that gummy for 18 months to 24 months, that’s the truth and that’s what we are trying to correct right. We believe we can but it takes time to get there. So we can’t just unlike launching other vitamin which is relatively easy getting into the OTC categories is much more difficult and it’s just taking time, but we do see as a big opportunity.
Unidentified Analyst :
I'm buying. Thanks. First, just to follow up on the input cost question, I'm going to assume the reason why the benefit is mostly in the second half of the year is because of the diesel hedge. So, it's that everything else starts to catch up in the second half?
Unidentified Company Representative:
So it’s not just Steve, so I think all people would look at oil and so oil is down 50% therefore everything else must be down 50%, it’s not the case. So resin for example is down 10%. So it takes time for it to work their way through the supply chain and through the inventory. So I think heard lot of CPG companies saying expect the benefit more in the second half than the first half. So that’s kind of diesel story, that’s all the inputs.
Unidentified Analyst :
And at this point how significant? When we think about gross margin through the year, is it down in the first half and then up significantly in the second? Is it that sort of progression?
Unidentified Company Representative:
Well we said we are going to be flat to year-over-year in the first quarter. So the 43.4% last year first quarter. So, no help in the first quarter so obviously the next three quarters are going to have to be bigger than a 25% expansion. So yeah.
Unidentified Analyst :
Okay. And if you could talk a little bit about the children's Gummies. You mentioned in the release that that business is a little bit softer in the fourth quarter. So, just curious if there's any real color on why and if your competitors are finally waking up and realizing that this is a great product for them?
Unidentified Company Representative:
I mean it’s very competitive, the children’s gummy section is very mature. So I think that the vitamins for kids took thirds of it is already in gummies, so is there is not lot of room there. So it’s super competitive. We are still the number one there. We big a gap as we had before so in measured channels, L’IL CRITTERS is 28% share and Flintstones also the 28% share which is there, but that excludes COSCO and that's were huge in COSCO, so with COSCO we're sort of number one in kids. But yes people have woken up two earliest competitors and we'd see a lot of the people are successful in gummies right in children's gummies coming with characters. They license characters. So that sells with kids where we don’t pay a license consequently we have a higher margin because we just have the L’il Critters. But we haven’t gone that path with the characters.
Unidentified Company Representative :
But again we're more focused on adult for those 21 times of size of a kid category and $7 billion category with only 8% penetration of gummies right now. I just had my annual physical at John Hopkins a few months ago and I was talking to my doctor and he was asking about the business. I told him we send we sell vitamins so I sent him a box of gummy vitamins. And he just wrote to me back the other day his mother-in-law was in town that she tasted the vitamins she loved them so much she took on the bottle of gummy vitamins which is exactly what I've always said I dare anybody to try a gummy vitamin in the adult and if you don’t switch from your hard pills you're crazy, you're done. Pass the microphone back there.
Unidentified Analyst :
Thanks. A year ago this time we were talking a lot about really intense slotting fees in the first half with all of the new launches. Matt, in your gross margin bridge I didn't hear about any pull back in that year over year, so I'm wondering what's gone on in that line. And then just given the commentary around hedging, given where you are in FX and the timing delays in the commodities, holding everything else equal, does that imply you're going to probably have a 1 point incremental FX drag in 2016 that we should be thinking if we're thinking beyond 2015?
Matt Farrell:
Yes I will take that one first for FX so you're right. So if the fact that dollar stays strong for the next three years to four years then right from '15 going to '16 we would have a hit a bigger hit with this type of currency, but that is a broader issue for any multinational company. So one of the things that tends to me that a lot of investors are not focusing on is when you look at EPS people say well, here is the EPS I'm going to add back local currency some are going to feel good saying well absent local currency here is my number, but as you pointed out if the dollar stay strong in three year to four year period the cash earnings of multinationals is permanently like depressed and we don’t have that issue because as Jim said 90% of our profits are kind of the U.S. so yes we'll have some of bit of a hurry in '16 versus '15 but the good news is that our cash earnings will not be permanently depressed by strong dollar. Your first question with respect to slowing, so yes you're right we had a lot of slowing in the first half of this year and I didn’t call that out separately but I did say was that gross margin would be up 75 basis points in 2015 for three reasons and it was commodities good to create in a normalized environment for pricing so it's all kind of motion in there and within that you have trade, coupons and slotting. So there are a lot of variables coupons is a multiple of slotting. We did call that out last year because we were going after so much new distribution for OxiClean but the math is far more complicated than that so we're 75 basis points up from those three factors and then we had FX and the new plant 50 basis points going other way.
Unidentified Analyst :
Okay, two questions. One we heard a lot about the four mega brands obviously getting the bulk of the resources, and the shares were well. But can you talk about the five power brands that I think two of the shares were up, three were down? Can you just talk about how you manage those sales versus profitability just on an ongoing basis and taking innovation into the context of it? The second question is really on international. I know you have some international power brands out there, too, but can you talk a little bit more about the nine core brands and any plans in terms of incremental distribution that's not out there already?
Unidentified Company Representative :
Correct me if I am wrong. But in the fourth quarter of the five other power brands three of them had share up two had share down the one with share down pricing situations one was extra actually which is our lowest priced laundry detergent has been hit hard by all the discounting going out there and we're fighting back and extra shares actually coming back and pretty much plus or minus now and then first response has been hit hard again by one of our competitors there's been a lot of deep discounting on pregnancy kits, so we're fighting back the share losses were minimal they weren't big at all innovation wise we're just as strong on those brands launching all new forms of products across those brands so I feel very strong but it's again we are putting more of a focus on the mega brands because the dollars family be a lot more brands. But we haven’t cut back that much on other still planning appropriately honestly we haven’t faced as much competition on an advertising basis in those categories as in the past some of our competitors have pulled back an advertising going into price. So we're trying to find the right balance.
Matt Farrell:
Bruce could you comment on our vigilance with respect to share voice and share market?
Bruce Fleming:
Yes I would just echo what Jim said and also what by focusing in the four mega brands we flowed our marketing and media support against those brands to drive them but also against the power brands that had innovation in a particular year okay so you'll see us calling audibles from year to year and even within a year typically we pick our stocks where we think we think we have the best innovation where we have the most competition and then we'll spend there. And add to Matt’s point over the years that I've been marketing I've really tried to extend it about share of voice to share market of about 200% index if not higher depending upon the category and if you are in wide space even more. So, we really look at our media budget as one that we are not stealing Peter to pay a Paul on a day-to-day basis, what we are doing is we are trying to figure out where we are going to optimize return for the shareholders.
Matt Farrell:
I would just add to into two examples like Jim said if they were both specific examples of highly aggressive competitive pricing activity, in both those cases.
Unidentified Analyst :
On vitamins, if gummies are such a great category, why is it still only a single-digit percentage of the category in the adult area? Is there more that needs to be done in terms of promotion, marketing, et cetera? Why isn't there bigger --?
Unidentified Company Representative:
The best answer to that is answer the vitamin category is not heavily advertised category. When we saw what happened a lot of competitors doing buy one get one free, they put lot of money in the promotion, they weren’t put the money in advertising so people just honestly were not aware to this day I meet people many adults I go to and say hey should we try a gummies vitamin actually my kids taken, I say no we haven’t for doctor like they have no idea. So I think this year we increased our advertising spending by 25% or some like that this year, there is still sort of a very low base the business we bought. So it’s something we came trying to raise the budget, and we are starting the promotional competition and that. Centrum is in there. One a Day is in there. The money has started to come through. And we do a lot of in-store trials, as I swear to god and he will be another Costco and things like that they got a pop gumming your mouth and that’s when like my doctor example, his mother-in-law, his 70 year mother-in-law taste the gummy she is like unconverted but she is never knew the exist before until I literally gave him a free bottle.
Unidentified Company Representative:
I would add that demographic wins in our favor too, because a lot of parents who have been giving their children gummies over the last 20 years which relatively new form of vitamin is now they are rich in age and they are thinking what can we do for ourselves, as a further parents. So we see great upside as Jim mentioned before on the 8% of the adult vitamin category is in the gummy form. So there is much more run way there.
Unidentified Company Representative:
Something 3 to 8 in just two years. I mean that have seen like but that’s pretty big shift overtime. We want to get the double-digits in 2015 and keep growing. So we are going to launching new forms stuff along, but the bigger thing is advertising and trials, driving trials because people just, it’s not a category like laundry detergent we spend a money it was never a big advertised category blame the competitors that it included company we bought they just a advertise at least the people does really won’t aware of it. And the kids did because the kids wouldn’t eat anything but a gummy and no problem taking they will take the hard pills they are used to it, the parents switched the kids to the gummies the kid would not eat the hard pills so that’s why gummies popular with kids but this is right. Our advertising target today is people who are parents of kids to ate gummies, because gummies because they are the like hey my kids and we find many times that parents were stealing the kid’s gummies out of the in the morning and popping a few, so that’s the case. We just got keep spending on the advertising keep driving the trial.
Unidentified Analyst :
Got it. And then on organic sales I'm still trying to understand the gap between Q1's plus 3% versus the full year of 2% to 3%, because you made the commentary on the press release about how you expect US to get better. You've got a lot of incremental activity dedicated towards OxiClean which is hitting the top line in Q1. So, US is getting better, presumably you're taking some pricing in some of your international markets where you can, and slotting fees and all these incremental trade spending things should go down as the year progresses. So, what's the delta there?
Unidentified Company Representative:
The Q1 were same 3% but on full year percent 2 to 3. So there are two things one is Q1 authority has come so last year we were 1.4% organic. And they look at that is specialty products although all are going to 3%, they are going to coming like lion and act line lan. So they are going to do fairly well in the first quarter but they are coming back down to earth in a hurry. So they won’t look like Q4 specialty products but abilities in the first quarter.
Unidentified Analyst :
There was an article I think today about some retailers being charged with selling product that actually didn't have in it what it was supposed to. Which we were wondering if that would affect your vitamin business at all. Or if it's good for you because you can defend that, in fact, if people analyze what's in your vitamins they do what they say they do. Or if this is another negative piece of news for the category. I don't know if you saw the article.
Unidentified Company Representative:
I don’t think something we're very on top of, we're very careful that we put exactly in the vitamins what we say I am not going to comment on the competition, but we are aware but our quality control as we have stepped up spending on quality controls since we took over the business. The just to be clear that article by about urban products we don’t have in our product business and we to get something are products that we have couple of urban ingredient. So we are unaffected by that announcement.
Unidentified Analyst :
And then my second question just on product mix and the contribution of that to price mix and margin. If you see growth on your four power brands, mega brands, does that generally help margin? If you could just walk us through some of the big movers there.
Unidentified Company Representative:
That will generally held margin , almost all of the power brands growth margin is slightly above the company average, some within, Arm & Hammer is the complex one, Arm & Hammer has some forms that are below company average, some above. It depends on that which ones are hotter colder at times but generally it’s a positive and TROJAN very high gross margin vitamin is little bit up company average another way to think about.
Unidentified Company Representative:
Another way to think about household generally has lower gross margins, personal care higher, so you got look at our house personal care growing. The second piece of it house international growing, so that’s largely personal care business going to help you think about where you going to get gross margin expansion from.
Unidentified Company Representative:
Mr. Travel came in late from Atlanta already there are some other more important companies we’re going do.
Unidentified Analyst:
Did I miss the TSR chart?
Unidentified Company Representative:
Yes, you do, you can come back.
Unidentified Analyst:
I'll catch up on that. A couple questions on detergent. On OxiClean, I know you did go through it, but give me a state of state from you or Lou after the first year. Was 1% share what you were thinking? Where can it go? Is it priced right in terms of within the grand mix? And do you expect increased distribution even coming into this year or is the goal to hold it? And then on the bigger category -- and I'm sorry if you did talk about compaction -- are we still on plan for next year for the next round? And are there any costs associated in the back half of the year to make that transfer?
Unidentified Company Representative:
Yes, I would tell you and I’ll let Lou jump in. I would tell you OXICLEAN laundry detergent came into ballpark where we expected, don’t forget we launched right into the peak of math and price war, so that made us pull back on the rest a little bit. The brand built nicely through the year. We’re going to again put continue trial level devices behind at this year to continue to grow share behind the business, so on down track it was set back by the price war which we didn’t expect that is the extended happened in 2013. So I know another year strong trial in OXICLEAN and then consumer feedback is outstanding. The consumer comments we get and the surveys we take are just outstanding, so the products after delivery -- we’re this year making minor tweak to in some cases sizes and fresh points I am going to get into that kind of detail but we’ll make some minor tweak there we think to make the brand more competitive out there. Lou do you want add anything?
Louis Tursi:
Yes, the only thing I would add Bill is going in 2014 we knew from the beginning that this is going to be a multiyear launch it was going to be a one hit wonder. And we needed to spend behind it over a multiple years. Jim and Matt said earlier that’s exactly what we’re going to do and we’re fully guns blazing in 2015 again to help support that whole launch. We’re also introducing some new items and you asked how is the distribution going, it’s too early to tell we should wait here. But we’ve been fortunate of over the many years Jim has a chart in one of his early ones how we’ve grown distribution. So the retailers have been very supportive of all and innovation over the years. And so we’re very hopeful that although it’s still early at that to support all launches in 2015. On the compaction there has been nothing announced on compaction when the next round would be we’ll tell you our company would participate look forward to it, but I am not exactly sure it’s 2016.
Jim Craigie:
Wal-Mart says in 2017 probably.
Unidentified Company Representative:
It’s out.
Unidentified Analyst:
Thanks. Jim, when you look at the gross margin chart right over time, you cited, I think, 2004 until current in its really impressive gross margin expansion. But it struck me that most of that came through 2009. It's been extraordinary circumstances but since then the gross margin has been roughly flat. So, I was hoping you could walk through and explain what kind of an opportunity do you see in gross margin over time? And where does it come from? Is it more M&A dependent or can you really squeeze more out of the Company for a while?
Jim Craigie:
You’re probably right since we’ve run a lot of price force and competitions since 2009 and that our goal is still long term to be 25% to 50% basis points of gross margin growth as we get start and we haven’t had a massive acquisition since 2009 of high level gross margin on that, but we still believe overtime we can gross margin on average 25% to 50% basis points, so that’s kind of our goal getting into there.
Unidentified Company Representative:
Right and remember we said earlier Chris is that personal care is where the higher margin is, so that’s where you want to concentrate your growth in the future. And acquisitions one of standards that it has to be accretive to the corporate gross margin and that has certainly helped us overtime and needs to continue where we’re going to 50%.
Unidentified Company Representative:
The only think I would add to it as Matt and Jim have said before that we’re enhancing our systems and so we’re looking forward through the systems enhancement how to improve our efficiencies within all levels of our spending trade coupon et cetera. So we’re looking forward other ways through enhancements of our systems moving forward.
Unidentified Analyst:
Thanks. Is there a brand in your portfolio today you see becoming the next mega brand? Or do you have to go out and buy one first? And, second, what's been the issue on the M&A side? Has it been all valuation or are there just not targets that are in your alley, effectively?
Jim Craigie:
I can’t answer the first it’s powerful based on some stuffs looking at one of our current other power brand looking mega brands possible, but I am not considering more than that. M&A environment is very interesting we’ve been very active I think I’ve said to you I’ve spent more time and my team spent more time in 2014 pursuing acquisitions they never before. One of the reasons I made this switch and promoted Matt to COO was besides the fact he’s been voted the number one CFO for like five straight years. He was get little bored. I want to spend more time looking at the acquisitions looking at the long term strategy in that and he was already running the day-to-day business anyway, so I gave him that promotion but allowed to me to spend more time with my team looking acquisitions. It’s an interesting markets. It’s interesting because acquisitions should be very hot, debt so cheap, everybody wants organic growth, wants the good sales growth in that. I would tell you generally sellers are little greedy. I will give you a roundabout case we had one this year within the ballpark of $0.5 billion acquisition price you're very interested in it, very high gross margin. We were told at the competitive bidding process, we got very deeply involved, we chased it in the end, we assessed a proper bid that was a little less than what the seller wanted, but that actually due diligence in using proper multiples in the marketplace for sales. And then we got a phone call saying you're out and somebody else can win the bid. So guess what's happened nobody's won the bid. It was bologna, there was nobody else in there and our bid was the best they didn’t get they want they pulled back which is what's going to happening in the M&A market to some extent so and I'm happy because I would have felt awful if we had raised our bid to giving what they want and then found out like some of our competitors have found out that they were the only one they got snickered by the investment bankers and they're paying a higher multiple that really wasn’t justified and really took a way lot of the accretion from the deal you can get so we're very diligent about that we spent a lot of time due diligence we pay a very fair price but in the end we're not going to just pay any price to win a bid and bringing the house say hey I'm in an acquisition not going to do that I'm very prudent about our shareholders money. And the fact that I would say it factors and we've spent a lot of time and just other than the nicer small deals we've landed we're very happy about. We haven’t been able to land a big deal yet, but I'm not going to feel the pressure to do that until we find the right deal for the company because when we find them, you see the history the history is fantastic. We buy good businesses. Most of the things are on table there were acquisitions over the course for the last 10 years, 15 years we grow them, we build them, drive the company's earnings up, it’s a great story but we have our process, we have our rules, we have our due diligence it's unbelievable. We uncover stuff on deals sometimes its deal killers that some other guys don’t uncover sometime and we just we do our hard work, so we're working hard. We're working very hard on it, but can't tell you when I'm telling you we're just we're working as hard as I were to find the next great acquisition for the company and we have the money so I'm not going to just spend it on something that say the dumb acquisitions. More questions.
Unidentified Analyst:
Thanks. Jim, just to follow on to Joe's question there on M&A, we talked last year at CAGNY. Is there still a personal care bias with respect to M&A? And then I think ideally you were saying at the time that the right asset could potentially have a footprint in both the US and international where you could recognize higher cost synergies but maybe expand the footprint internationally. But maybe reconcile that today with some of the commentary around the stronger dollar, et cetera.
Unidentified Company Representative :
Yes I mean as Matt said several times our personal care acquisition almost always comes with higher gross margin, OxiClean a household business came with personal care type margins but yes I mean generally we'd love to buy a business with the best possible gross margin yet that's generally personal care business but honestly I'm quite agnostic about also by a great household business to your second point's kind of interesting because of what's happened in currencies right now, everybody in their brother is looking for a U.S. based acquisitions. So U.S. based acquisitions have become very hot because the dollar situation the foreign currencies so maybe a little more competition there I somewhat look at that as maybe there's good opportunity get a great buy on a foreign company and things like that so we haven’t cut back it all on our look around the whole globe for good acquisitions paying a fair price for them, so I mean we're just out there trying our best to find the right deal out there. But I mean you haven’t seen that many acquisitions happen honestly in the industry it's been kind of quiet I think honestly part of it is because the stock market has still been so strong I think a lot of Boards are sitting there going hey yes organic growth is not good hey yes we got problems but hey the stock's up 20% what's the problem and let's not go make the big deal on that so I think to fight being super cheap it's a perfect time to take debt leverages out there there's a lot of companies are sitting back and just saying I'm not going to make the move because there are no perfect deals out there the perfect little company with the one brand that you just want to add your portfolio it's usually a company that's got a great business and then a lot of we call hair a lot of things you don’t want to buy that are added they’re selling you the whole bundle and a lot of our competitors we believe have stepped back and said we don’t feel the need to go out and buy that bundle and bring it in the house here because things are good stock price is up a bit, so it's I think most investment bankers despite telling you it’s a very good year overall for deals we'd tell you they've got to be much bigger year for deals in that so everybody still looking at maybe the currency has caught more focus on the U.S. based companies selling but I don’t know we're just active we're very active I'm very tired looking for deals, so we're working hard on them. All right I'd like to do one thing special here today before we sign off. There's a personal room today one of your colleagues who's retiring after many years in the business often times rated a 5-star analyst Alice Longley in the back of room there. She just announced her retirement recently gift for Alice today is something for first time ever we've done this Alice come on up here for a second. As we do with all of you, we consider you all good friends, Alice sometimes we call the dentist because she would drill us on earnings calls on every line of the P&L until she had an answer then she would ask us again, so Alice what I have for you today is something I want you to open it up to show the crew here, Bill you’ll get a big kick out of this. Who wrapped this? Somebody with a knife open it up -- and then you'll get arrested going outside but what we have here is a chart that we have only ever gave through, we only ever given before to retiring members of Church & Dwight either staff or Board of Directors and what the charts shows us outside of the covering our company September 29, 1998 she put a buy on us. And what this chart shows is what’s happened to Church & Dwight’s stock price since that time versus the S&P 500. And you invested a $1000 when Alex told you that’s a $1000 back on September 29, 1999 and held it for today that $1000 to be worth $11041. If you invest that $1000 to S&P 500 it would be worth only $1615. So there you can see you get that over there. There you can see the total shareholder of Church & Dwight stock price if listen to certain analysts. And there you can see if you invest money into S&P 500. So this probably goes in the walls of all the retiring members of our company and our Board of Directors and we wanted you to have it too my dear, thank you.
Unidentified Company Representative:
She said she would try to down grade us on success few times but we still succeeded. So anyway we love you and good luck in retirement. For the rest of you today we showed you our plans, we feel very proud the results we turned in 2014, 2015 we think our outlook is right on the button going forward a very tough year of all the foreign stuff going out but we are going to deliver outstanding results compared to our competitors or often negative EPS numbers call for next when you take your currencies in to effect, deliver you 8% real reported EPS next year, which I think half of the pack of the industry. So with that I thank you for coming on a very difficult weather day and please get home safe and sound, thank you.
Operator:
Ladies and gentlemen thank you participating in today’s conference. This does conclude today’s program. You may all disconnect. Everyone have a great day.
Executives:
Jim Craigie - Chairman and CEO Matt Farrell - Chief Financial Officer
Analysts:
Bill Schmitz - Deutsche Bank Bill Chappell - SunTrust Michael Steib - Crédit Suisse Alice Longley - Buckingham Research Connie Maneaty - BMO Capital Markets Jason English - Goldman Sachs Kevin Grundy - Jefferies Wendy Nicholson - Citi Chris Ferrara - Wells Fargo Caroline Levy - CLSA Nik Modi - RBC Capital Markets Jason Gere - KeyBanc Olivia Tong - Bank of America
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Third Quarter 2014 Earnings Conference Call. Before we begin, I’ve been asked to remind you that on this call, the company’s management may make forward-looking statements regarding, among other things, the company’s financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in the detail in the company’s SEC filings. I would now like to introduce your host for today’s conference, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
Jim Craigie:
Good morning, everyone. It’s always a pleasure to talk to you, particularly when we have great results to report. I’ll start off this call by providing you with my overview of our third quarter business results, which you’ve read about in our press release this morning. I’ll then turn the call over to Matt Farrell, who will provide you with his perspective on the financial details for the quarter. When Matt is finished, I’ll return to provide some more detailed information on the performance of our key brands and discuss our earnings guidance for the year. We’ll then open the call to field questions from you. Let me start off by saying that I’m very proud of my team for delivering excellent third quarter business results in such a difficult business environment. Despite continuing headwinds from weak consumer demand and increased competitive pressures, Church & Dwight achieved 4.7% organic sales growth in Q3, driven by record share results on all four of our mega brands. In combination with continued tight control of overhead cost, the company delivered a 30 basis-point increase in operating margin and a 12% increase in earnings per share. On a year-to-date basis, our organic sales growth is right in line with our annual target of 3%. So the excellent results from the first three quarters of 2014 makes us feel confident in achieving our aggressive annual EPS growth target of 8%, which would place us in the top quartile of EPS growth for the entire CPG industry. I am also pleased to report that we’ve completed the acquisition of several leading women’s healthcare brands from the Lil’ Drug Store Products Company. This acquisition meets the company’s acquisition criteria which have been a key driver of our consistently strong EPS growth. We expect the acquisition to be earnings neutral in 2014 and accretive to earnings per share in 2015. Let me assure that we are continuing to aggressively pursue acquisitions. I’ll now turn the call over to Matt to give you some specific details on our third quarter results and then I’ll return to give you some further insights of results of our key brands and provide additional details and my outlook for the year.
Matt Farrell:
Thank you, Jim. And good morning, everybody. I’m going to start with EPS. Third quarter EPS was $0.85 per share that compares with $0.76 in 2013, that’s up 12% from a year ago. And the $0.85 was better than our $0.80 to $0.82 outlook and netted in our $0.85. There is a penny drag from FX year-over-year. We also got a penny of help versus our 34% targeted tax rate. As far as revenues go, reported revenues were up 4.6% to $842 million. Organic sales were 4.7% exceeding our Q3 outlook of 3% organic sales. And the organic sales [beat] was largely driven by the success of new products and continued strength in our animal nutrition business. Of the 4.7% organic growth, approximately 5.2% is due to volume with 50 basis points of negative product mix and pricing. Now let’s review the segments. The Consumer Domestic business’ organic sales increased by 3.5%, volume growth contributed 4.3% to organic sales that was partially offset by 80 basis points of negative effect of product mix and price. Our personal care brands had a really good quarter, up 4.9% in total. TROJAN, NAIR, SPINBRUSH and VITAFUSION vitamins all had quarters. Household was up 2.8%, driven by ARM & HAMMER CLUMP & SEAL Cat Litter and OXICLEAN Liquid Laundry Detergent. These increases were partially offset by lower sales of XTRA laundry detergent, L’IL CRITTERS vitamins and ARM & HAMMER unit dose laundry detergent. Going on to international. International organic growth was up 1.7%, volume increased approximately 3.1% and unfavorable product mix and pricing was a drag of 1.4%. We had strong growth in the UK and Mexico, but that was largely offset by a weakness in Canada. Turning now to our Specialty Products division; organic sales increased by 22.1%. The animal nutrition business drove 18.2% volume increase with favorable mix and pricing contributing 3.9%. With respect to that favorable pricing, remember that the favorable pricing is attributable to passing through raw material price increases to our customers. Currently, the U.S. dairy industry is very healthy, experiencing near high, no crisis and low input costs, which are driving demand for our products. We expect total company organic sales to be approximately 3% now for the year. Turning now to gross margin, our reported third quarter gross margin was 43.7% that’s 170 basis points contraction from year ago, which is slightly more than 150 basis points contraction that we expected. This was driven primarily by higher trade spending and higher commodity costs. For the full year, we still expect gross margin to contract approximately 75 basis points. And with respect to commodities year-over-year input costs trended up in Q3 year-over-year in particular due to resin. Now let’s talk about marketing. Our marketing spend was front-end loaded this year to support all the great new products during the launch. As we said in August, the second half spend is as expected, lower versus a year ago. We continue to monitor our marketing spending on the basis of our share of voice versus our share of market, so we watch that very closely. And we are comfortable with those ratios. With respect to quarterly marketing spend for the third quarter was at $96.6 million or 11.5% of revenues and that’s a 90 basis point decline from the prior year spend rate and $3.1 million lower on the dollar spend rate. We funded some of the Q3 promotional actions that we talked about in August with lower marketing in Q3. SG&A
Jim Craigie:
Okay. Thanks, Matt. I’ll finish off our call today by adding a little color to the third quarter results which Matt just took you through, and my outlook for the year. At the beginning of this year, I told you that Church & Dwight plan for 2014 was based on the belief that innovation was the key to driving our organic sales growth and reviving category growth in this challenging global economy. To back up this belief, we launched a record number of new products in every one of our major categories and three new categories. These new product launches were focused on our 4 megabrands and 5 other power brands. These 9 brands in total represent over 80% of our sales and profits. In the first quarter of 2014, our sales force did an incredible job in gaining incremental distribution from retailers in every category. Gaining incremental distribution is the key first step for driving future sales and profit growth, so we got off to a great start. In the second quarter, our goal was to initiate strong consumer demand for the new products via increased marketing support. We also met this goal, as we achieved record quarterly share results on 3 of our 4 megabrands and share gains on 3 of our 5 other power brands. In the current third quarter, our innovation driven strategy continue to gain momentum driven by record share results on all 4 of our megabrands and 3 of our 5 other power brands. And as we had hoped, our innovations have had a positive effect on category growth as well. The weighted average of all of our categories has gone from minus 0.8% versus year ago in the first quarter to flat versus year ago in the second quarter and to plus 0.8% in the third quarter. While this weighted average is still below, pre-recessional levels of 2% to 4%, it is headed in the right direction. I would now like to share some of the specific third quarter results on our key brands. Among our 9 key brands, our biggest focus in 2014 was on turning the OXICLEAN brand into a megabrand by extending it into 3 new categories
Operator:
(Operator Instructions). Our first question comes from the line of Bill Schmitz of Deutsche Bank. Your line is open.
Bill Schmitz - Deutsche Bank:
Hey. Just kind of looking at the organic growth guidance and obviously came better this quarter, but you only kept a 3% for the year. So was there anything that was pull forward from the fourth quarter? Do you think you will be conservative in the fourth quarter, kind of what’s changed relative to when we spoke last?
Matt Farrell:
Yes, Bill. It’s Matt. As you know, the specialty products business has been flying pretty high and Q4, they’re going to be coming down earth. So, that’s one of the reasons why it’s going to be lower sequentially. In Q3, as you know, we took actions to particularly in the laundry category which we talked about on the last call, was actions we decided upon in May; June got a lot better year-over-year followed by July, August and September. So that kinds Q3 was influenced by those, but it seems though we expect the relatively normalized commercial line in Q4 so that’s also reflected in our top-line.
Bill Schmitz - Deutsche Bank:
Okay, great. And then it seems like you’re a lot more sanguine about the laundry category and the price for them also happened earlier last year. Do you have a sense really kind of like what the planned outlook looks like for next year and what some of the pricing conversations have been, is that why you’re a little more optimistic?
Jim Craigie:
No, I think Bill we don’t have any information to share on that. We’re trying to just provide context on our expectation based on what we’re seeing right now. I would just say two facts kind of support that context. One is that improvement in the overall laundry detergent category. The category is still down, it was down 2.3% in Q3, but that’s better than the 3.8% decline in Q1 versus a year ago and the 3.5% decline in Q2. So, we’re seeing improvement in the category and also the promoted price per wash load for liquid laundry detergent was higher in Q3. And keep in mind liquid is still 70% of the business. So we’re seeing some trends, which we like.
Bill Schmitz - Deutsche Bank:
Got you. And then just a follow-up on that, I mean does XTRA have to work for laundry to really be [pluming] because that’s the only brand that you wanted to really take a chance a little bit, it hasn’t really kind of does job recently. So I guess is there plan there and do you guys need that brand to work for the broader laundry business to work?
Jim Craigie:
Well, we have a portfolio now Bill of three laundry detergent brands and every one of them is important. And we have plans in place to make XTRA do better going forward and I’m not going to reveal those. But yes, it’s a part of our portfolio, but we’re working on it. Overall the portfolio is showing great record share results and XTRA was down a little bit, but we have plans going forward to make that better.
Bill Schmitz - Deutsche Bank:
And congrats, Matt. One time comment, it’s well deserved. Thank you, guys.
Matt Farrell:
Thanks Bill.
Operator:
Our next question comes from the line of Bill Chappell of SunTrust. Your line is open.
Bill Chappell - SunTrust:
Good morning. Actually going after that last one, Matt congratulations as well, but can you tell us kind of what the difference is of what you’re doing day-to-day, Jim, other than Matt obviously getting a longer business card?
Jim Craigie:
Yes. Well, Bill all I’d say is two key drivers for our fast success, and then we’ve got a very experienced management team and I carefully leverage that team overtime to meet the changing needs of our customers and consumers and to meet the competitive environment that we face in order to live our great business results. Right now, I wanted build more time to three things; one, long-term corporate strategy; two, acquisitions; and three, developing the organization’s capabilities. I need more time to do that, it’s enabled me to do that. I’ve asked Matt to step up and handle the additional duties of COO. He will be overseeing and coordinating the day-to-day execution of our business. That leverages his last 8 years of experience as our CFO, which he has been involved in all aspects of the business. Matt, as you guys know; and I appreciate for the incredible Job as our CFO. He is in a position to take on additional responsibilities because he has developed a world class financial team. So, in my mind this evolution of our management structure is what the company needs right now. Going forward, I’ll continue to make changes in the future if needed to continue deliver outstanding business results. So that’s what’s going on.
Bill Chappell - SunTrust:
Okay. And then switching to the operations on the laundry that you’re anticipating the promotional environment getting better this quarter, are you already seeing that in October or did you already see that in October and kind of what gives you comfort, I mean assuming most of these plans were put in place months ago. Should we expect it to get better sequentially?
Jim Craigie:
I don’t want to go in detail, Bill, but yes, we’re continuing to see some positive things happening. But it’s still early in the fourth quarter.
Bill Chappell - SunTrust:
Okay. And then, Matt, just as we look out to 2015, I know it’s not big, but based on spot rates today, what’s kind of the currency headwind on your EPS guidance?
Matt Farrell:
Thanks for throwing me that beach ball, Bill.
Bill Chappell - SunTrust:
You’re still the CFO.
Matt Farrell:
Yes, right. Current spot rates we calculate to be almost 1.5% drag on EPS. And that’s best baked into our thinking still a high single-digits. So, where it is true that we have an acquisition and it’s going to help us by $0.02 next year, we got more than $0.02 going the other way at current spot rates for FX.
Bill Chappell - SunTrust:
Got it. Thanks so much.
Operator:
Our next question comes from the line of Michael Steib with Crédit Suisse. Your line is open.
Michael Steib - Crédit Suisse:
Good morning. Just a question on the operating margin improvements, SG&A productivity since they’ve been driving a lot of the improvement in the quarter, I was wondering what’s behind that. Is that just your general productivity program and what is the sustainability of that progress?
Matt Farrell:
Hi Michael, this is Matt. While we expect to sustain the year-over-year dollar saving, it’s a combination of a lot of things. You may recall back at the -- in February when we closed the year that we expected a 100 basis points of help year-over-year from SG&A and that’s because of our vigilance with respect to headcount, in fact we had put it in SAP system two years ago now, we continued to try to leverage. We’re far more progressive than any other [CPD] company with respect to how we manage medical and dental cost; in fact our medical and dental costs are down year-over-year as a result of us going to a private exchange. You won’t find many companies that have -- that did that as of 01-01-2014. So, when I think about 2015, you’re trying to get at the sustainability of the SG&A. improvement. So, we expect to sustain the dollar save. And as you think about our algorithm, you can grow this company 3% top-line. So, if your reported number is 3% top line growth and you can keep a lid on SG&A. So if SG&A can grow 1% or less, you’re going to get 25 basis points of leverage. So that’s half of the 50 basis points of operating margin leverage that we’d be looking for. That’s the simple way to think about it.
Michael Steib - Crédit Suisse:
Yes, very helpful. Thank you.
Operator:
Our next question comes from the line of Alice Longley of Buckingham Research. Your line is open.
Alice Longley - Buckingham Research:
Hi. Good morning. My question is a follow-up to the fourth quarter guidance, so 3% organic sales growth. We understand Specialty is coming down. Can you tell us more about the Domestic Consumer business we just had 3.5% but we’re going into the toughest comp of the year for Domestic Consumer and there is less promotional support. So I’m just wondering if that Domestic Consumer goes down to 2% or something like that.
Jim Craigie:
The way I think about it, Alice, is the last couple of quarters, the Specialty Products business has generated more than 1% of our growth. So, if you went back to Q3 for example of that 4.7%, the Specialty Products business was – number is around 1.5% of that. That’s not going to repeat in the fourth quarter. So when you think about 3% fourth quarter organic growth, the simple way to explain it is that SPD is going to grow, Specialty Products will be less than 1% of Q4 year-over-year, which means the Consumer business is going to be higher. But as far as my ability to tell you exactly what it’s going to be, I’ve whiffed on that last couple of quarters, so that’s as close as I can get it right now.
Alice Longley - Buckingham Research:
Okay. You don’t mean the Specialty is going to be up 1%, you just mean that it’s adding one…
Jim Craigie:
Yes, right. Weighted average, how much that they contribute to the curve.
Alice Longley - Buckingham Research:
Yes. Okay, and then by another follow-up, how much were your detergents overall up or not in the third quarter? And that includes all the brands and all the forms including powders. Thanks.
Jim Craigie:
Yes. Alice, our share was up 0.1% which was the same as Procter and again which competitors were down on a share basis.
Alice Longley - Buckingham Research:
So, that means your detergents were down a little bit because the category was down?
Matt Farrell:
Roughly plus or minus, just to give you an exact number that way around, but I’m going to give you exact number; I want to go check beginning on that one; you’re asking for specific numbers on specific category that’s a double check.
Alice Longley - Buckingham Research:
Okay. And then I guess one final one, you haven’t talked about the JV and equity income and that was better than I thought. And could you bring us up-to-date on what’s happening there and what the outlook is maybe for next year?
Jim Craigie:
Well, I can’t tell you what is going to be for next year, as far as the full year this year; we expect it to land around 16 million bucks if that helps you, full year 2014?
Alice Longley - Buckingham Research:
And what’s going on there, why is it growing?
Matt Farrell:
It’s cyclical. You do businesses that go up and down. So, if you look at our Ks for the last few years, you’re going to see that it’s driven by the end market, and their input costs, so some end markets are positive right now in that JV. But I wouldn’t say that I would count on there for next year just yes, we’ll update you, everyone.
Alice Longley - Buckingham Research:
Okay, good. Thank you.
Operator:
Thank you. Our next question comes from the line of Connie Maneaty of BMO Capital Markets. Your line is open.
Connie Maneaty - BMO Capital Markets:
Good morning.
Jim Craigie:
Hi Connie.
Connie Maneaty - BMO Capital Markets:
It looks as though the litter market is going towards light weight litters and I am wondering where you are in the development of such a product.
Matt Farrell:
I don’t want to announce it and can’t even before we do it. I would just say, we continue to rock and roll on Cat Litter. I think the month of October has just rolled in and we’re up actually 34% over a year ago. So, we continue to do very well. And again, I just have a policy of not announcing new product launches before actually they hit the market. Our competitors like to tip us off, but we don’t do that.
Connie Maneaty - BMO Capital Markets:
Okay. And can you give us your outlook for resin, I think you noted that have negative contributor to the gross margin. A lot of people are expecting resin cost to go down and to follow oil. But what’s your opinion?
Jim Craigie:
Yes. What happens with resin, Connie, is that there is less of a correlation with the oil than there used to be historically. So, it seems to be more related to capacity suppliers and outages both planned and unplanned. So, resin is still super high. I know somebody wrote a note about resin coming down, love to see that happen because that looks certainly benefit from that next year, but it would thinking away to see right now.
Connie Maneaty - BMO Capital Markets:
Okay. And just final thing. On gross margin expansion for next year, what would be the contributor to it?
Matt Farrell:
Well, remember this week Jim talked about new products this year was a biggest year in years as far as the number of new products that we’ve launched. And along with that came lots of slotting and couponing to stimulate trial. So, next year will be -- we always have great years and next year will be a good year, but we won’t have as many of launches next year in 2015, ‘14 consequently have what we are slotting and couponing and obviously that gives you a bit of a tailwind for gross margin.
Connie Maneaty - BMO Capital Markets:
Okay. Thanks.
Operator:
Our next question comes from Jason English of Goldman Sachs. Your line is open.
Jason English - Goldman Sachs:
Hey, good morning folks.
Matt Farrell:
Hey Jason.
Jason English - Goldman Sachs:
Sorry, kind of still off the call there for a bit of time, so I may ask or redone a question, if so I apologize in advance. But I want to pick up that last line of question just done on costs and margins. Good organic sales growth this quarter, bad gross margin performance. You’re calling for an inflection to gross margin expansion next quarter. Can you think that can be sustained as you go to the next year and if so, what are some of the puts and takes?
Matt Farrell:
We just talked about the gross margin for next year being influenced by lower slotting and couponing, I don’t know, if you heard that or not, Jason, because we have so many new product launches this year in particular OXICLEAN and that’s going to peel back a bit next year. So that’s a natural lift to gross margin in 2015 versus 2014. As far as gross margin goes, Q3 to Q4, it’s sequentially a better. You’d probably saw in the release and Jim has made some remarks about that that we expect a more normalized promotional environment, but I comment this with respect in Q4. So we come in 15 or 16 there, but that seems to be the trend right now.
Jason English - Goldman Sachs:
Okay. Thanks that’s helpful. And Jim, real quick, usually when we see a COO named, it precedes CEO succession, what’s the likelihood of that happening here?
Jim Craigie:
Well, I’m a young 61, someday I will retire, but so that’s all there right now you’re getting out how do your speech is there as far as I’m concerned.
Jason English - Goldman Sachs:
All right. Good. Thanks a lot guys. I’ll pass it on.
Operator:
Next question comes from the line of Kevin Grundy of Jefferies. Your line is open.
Kevin Grundy - Jefferies:
Hey, good morning, guys.
Jim Craigie:
Good morning.
Kevin Grundy - Jefferies:
And Matt, I wanted to extend my congratulations to you as well.
Matt Farrell:
Thanks Kevin.
Kevin Grundy - Jefferies:
From a capital allocation perspective, Jim, maybe you can touch on this. So, with respect to M&A, is it that you’re seeing assets that you think make strategic sense and the multiples are just too high? And then alternatively, how should we be thinking about buyback with respect to ‘15 and sort of going forward understanding what you said about share creep here in the remainder of the year? Should we be anticipating something similar perhaps a front-end weighted sort of buyback in’15 understanding that it’s a Board decision?
Jim Craigie:
Yes Kevin, I’ll address the acquisition environment and let Matt take the share buyback. I would just say it’s a very active environment out there. And it’s more a case of we’re just looking for as I said in my comments for acquisitions that fit our criteria, we’re being selective as we’ve always been and when we make deals, they have long-term benefit in terms of being accretive. So, there is a lot. Again one of the reasons I want to spend more time to be able to pursue these and chase them down because it’s a very active environment, but an environment which we want to be very careful in. We don’t want to repay and we want to make the right long-term deal and it takes a lot of focus to do that. So that’s one the reasons for giving Matt the additional duty of COO. I’ll let Matt to address the share buyback.
Matt Farrell:
Yes. On buybacks, Kevin, remember when we started the year we had $500 million of cash on the balance sheet, Jan 01, ‘14. And you know we’re a bit cash flow generator. So, we were somewhat opportunistic this year and be able to deploy that cash not having found large enough acquisitions that we thought met our criteria. So, we bought that $430 million of stock this year. So, I wouldn’t expect that to repeat because the highest and best use of our cash flow is acquisitions. So, the one thing we would commit to is that we would try to address share creep for 2015 and number that’s around $85 million of buybacks.
Kevin Grundy - Jefferies:
Okay. And then if I may just one more. And without asking you guys, this is with respect to the product pipeline for ‘15 and understanding you’re not going to front run any new innovation I guess that. But maybe you could just sort of help us sort of prioritize where you think the greatest opportunity is; you called out OXI, where are we I guess in sort of like what inning would you say with OXI in terms of looking at categories that could extend to TROJAN and also the gummy vitamin business and brand extensions there? That’s it from me. Thank you.
Jim Craigie:
Yes, thanks Kevin. I would just say two things
Kevin Grundy - Jefferies:
Okay. Thanks.
Operator:
Our next question comes from the line of Wendy Nicholson of Citi. Your line is open.
Wendy Nicholson - Citi:
Hi. Just a couple follow-ups.
Jim Craigie:
Hi Windy.
Wendy Nicholson - Citi:
Hi. The guidance for the fourth quarter includes a little bit of the incremental share repurchases pulling forward from next year, is that clear or would that be on top of which you’ve already guided us for?
Matt Farrell:
No, that’s not baked in right now.
Wendy Nicholson - Citi:
Okay, fine.
Matt Farrell:
I’ll tell you, Windy, but that’s another way we manage the places; we’re always looking for ways to spend back more on media with our brands; to that extent that we did buyback, we probably spend back any of that incremental profits in marketing.
Wendy Nicholson - Citi:
Got it. Okay, fantastic. And then can you quantify, I know there have been a couple of questions about the gross margin and the guidance for 75 bps contraction in 2014. How much of that is the slotting fees? Is it 50 bps or 100 bps, just to try to sort of in our own mind add that back and think about where the gross margin is going to go next year?
Matt Farrell:
Let’s wait till we get to the end of year and we’re going to call that. So in February, we’ll give you the detail on how much of that was in 2014 and what the tailwind is for ‘15.
Wendy Nicholson - Citi:
Okay, terrific. That’s all I had. Thanks so much.
Jim Craigie:
Thank you.
Operator:
The next question comes from the line of Chris Ferrara of Wells Fargo.Your line is open.
Chris Ferrara - Wells Fargo:
Hey, thanks guys. I guess the message changed a little on the buyback. I know the last quarter you said don’t expect us to busy any more stock back, now you are saying you pull some forward for share creep. So, I’m just curious is that because of what has happened in the M&A environment relative to what you had expected?
Matt Farrell:
No because of the M&A market at all, this is question of do you do it in December or do you do it in January and February, typically do it -- do it we do it front end loaded. So, we’ll just do that in December. But like I said, it’s not going to have an impact our full year ‘14 and a month isn’t going to change -- make a difference with respect o 2015. But we haven’t made that call yet.
Chris Ferrara - Wells Fargo:
Okay. And then looking on guidance, I know Matt you guys always do good job of managing the next quarter guidance pretty carefully. But when I run the numbers that you are looking for through, there seems to be more flexibility into that Q4 EPS numbers than I’m used to I guess. And I’m wondering if there is anything, maybe I’m not thinking about that will be an incremental drag next quarter that would cause you to only earn what your guidance is relative to the individual components you guys gave out?
Matt Farrell:
Could you be more specific about?
Chris Ferrara - Wells Fargo:
Yes. So, I mean when you run marketing being a 12% 2 for the year and SG&A being at 12% and organic at 3%, you get to an EPS number that’s bigger than what you’re guiding to and by a little bit more of a margin than normally?
Matt Farrell:
Yes. We always have puts and takes in a quarter, lots of variables and none of which we will go into today on the call. Mike, as you correctly point out as for quarter ahead and for the full year we’re always pretty careful about what our expectations are so we can help people either way to the numbers. So, the big variable is always going to be the top-line too. That’s the one that’s hardest to call marketing in SG&A and is within our control, but certainly promotional environment and the top-line are not. And although, we might say we expect a relatively normalized promotional environment, it’s still early.
Chris Ferrara - Wells Fargo:
Thank you.
Operator:
Our next question comes from the line of Caroline Levy of CLSA. Your line is open.
Caroline Levy - CLSA:
Good morning and congratulations Matt.
Matt Farrell:
Hi. Thanks.
Caroline Levy - CLSA:
My questions are; number one, if you could say what’s going on in Canada and whether you expect that to reverse? And number two, on [home care], are there other areas that you can expand into. Can you tell us a little bit about that category and how we should think about growth rates for the category?
Matt Farrell:
Yes. Canada is extremely competitive promotional environment right now. Some retailers up there are very aggressive with respect to promotions and who will remain nameless. It’s more or less the (inaudible) of the U.S. And so it’s the 10% of the U.S. sales in the Canada versus U.S. It’s our most important subsidiary, but we’ve had struggles up there with respect to competition this year.
Caroline Levy - CLSA:
Okay. So retailers rather than the manufactures?
Matt Farrell:
Not obviously the retailers there, it’s just we have to compete, right? So, you got to compete with your competitors as well.
Jim Craigie:
And Caroline you know there has been retail consolidation up there, some new competitors. It’s just a very volatile market. We are showing some improvement in beginning the Q4. So, we’re optimistic there. It’s just something we’ve been dealing with the environment up there. I think everybody has been dealing with it. And I think again, we had a good month of October overall especially in Canada.
Caroline Levy - CLSA:
That’s good. And on (inaudible)
Matt Farrell:
What’s the second one, Caroline?
Caroline Levy - CLSA:
Just you made these acquisitions in (inaudible) I’m just wondering if you could talk a little bit about that market and whether you see other opportunities to expand there.
Matt Farrell:
Oh, you mean in the women’s health?
Caroline Levy - CLSA:
Yes, with your acquisition.
Matt Farrell:
Look, our women’s health business in the U.S. is essentially a pregnancy kit business. We still have an opportunity using our gummies to expand the first response into another area. This is complementary because we’re already in the business in Europe. So, it’s not -- we’re not strangers to this particular category. These are small categories, but growing. So, I wouldn’t say that we were going to go on a roll up here with respect to women’s vaginal products. It is a subsection of lubricants. Lubricants is not growing as a total category, but the subcategories within those are growing far more rapidly and that was what the attraction was for us of each of these brands.
Caroline Levy - CLSA:
Thank you. And finally just on vitamins, you said the categories come back to 1% growth. Do you -- from past experience where the categories had that pressed, does it then resume within sort of 6 to 12 months? Do you think you will be back to that mid single-digit?
Matt Farrell:
Yes. Usually it does, Caroline. It’s something when we bought this business to be flatter and the category goes up and down based on news in the marketplace. So, we were told about that and that’s exactly what we’re seeing right now. I can’t predict exactly what number we’ll go to, but it’s definitely had a vacuum in the positive direction now.
Caroline Levy - CLSA:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of Nik Modi of RBC Capital Markets. Your line is open.
Jim Craigie:
Hello? Good morning.
Nik Modi - RBC Capital Markets:
Hey, sorry about that. I was on mute.
Jim Craigie:
Okay.
Nik Modi - RBC Capital Markets:
Okay, good morning. Congrats Matt. Two questions from my side. Jim, general environment, I guess as we’ve been hearing other companies reporting you’ve indicated that U.S. has kind of improved and I know you’ve had a pretty good handle on the economy going back several years. So, I want to just get your updated thoughts on the State of the Union here in the U.S.? And then the second question is on the vitamin business and I know one of the big initiatives you’ve had with sampling. And I am just curious as now maybe you have some statistics around conversion, around the sampling efforts? Thanks.
Jim Craigie:
Yes Nik. The economy -- all I can say if I can go back to what I repeated in my call, so the categories that we’re in, we’re seeing good steady improvement from minus 0.8 to plus or minus in the second quarter the plus 0.8 in the third quarter. I can’t predict it going forward. I mean you read the papers every day, someday it is headwind, someday it is tailwind on that. So, I am just -- maybe I’m snitch more optimistic right now, but as we continue going forward I will tell you there is every day I read the negative news I know if you haven’t seen it there is concerns about the Port of Long Beach in California, with two to three week delays on products coming into the country. Luckily we have very small part of our product line is imports, I don’t see any impact on that, but I feared impact on retailers being able to merchandise stuff in Q4. But overall, it’s just -- I think the categories we’re in again driven by innovation are starting to show some improvement. The BMS sampling is a key part of that program. We continue to spend more money on that. I don’t have any statistics to give you honestly. So, it’s good news, our business continues to grow; we continue to be number one share position and we’ve got a lot of new products in the pipeline come along. I think we often told we’re right now putting in a new capacity in the plant that will increase our capacity by about 75%. That new production lines will be up and running soon. So we have lots of very aggressive plans for vitamins going forward.
Matt Farrell:
Great. And just one quick one on the acquisition announcement. Can you provide any context on maybe distribution gaps? I mean what is the real opportunity in terms of low hanging fruit with some of these brands?
Jim Craigie:
No, I wouldn’t say that. Lil’ Drug Store is a really good operator and they had really good ACV for these. There are some of likes there, but I wouldn’t be looking at these brands as having big voids to sell.
Jim Craigie:
I think Nik, we kind of -- Matt kind of alluded we have another business sort of like this called Femfresh over in Europe. It has products within this line which maybe applicable to this business. And with that we’d be launching additional products into these two brands.
Nik Modi - RBC Capital Markets:
Got you. Thank you.
Operator:
Thank you. Our next question comes from the line of Jason Gere of KeyBanc. Your line is open.
Jason Gere - KeyBanc:
Hey, thanks. Good morning and Matt, echoing the congratulations. Just actually most of the questions have been asked, just two kind of follow ups. One, I think Matt you mentioned about operating margin up 50 basis points, I just want to make sure that was for the full year, not for the fourth quarter. And I have a second question as a follow-up?
Matt Farrell:
Yes, that’s full year, full year ‘15.
Jason Gere - KeyBanc:
Okay, great. And then I guess the last question is just on the vitamin. In the third quarter, I think you said consumption to you guys was up high single-digit. Did you say what the shipment -- your actual shipment growth was as a part of that whole personal care?
Jim Craigie:
No, we don’t do that.
Matt Farrell:
No, we don’t do that for any brand.
Jason Gere - KeyBanc:
Okay. Is it in line with what personal care or is can you say a little bit higher or little bit lower?
Jim Craigie:
We don’t do this for any brand. We always going to ask, but we don’t go into sales and margins by brand or SPU or any that.
Jason Gere - KeyBanc:
All right. Okay, I’ll leave it with that. Thanks a lot.
Matt Farrell:
Thanks Jason.
Operator:
And our final question comes from the line of Olivia Tong of Bank of America. Your line is open.
Olivia Tong - Bank of America:
Thank you. Thanks for fitting me in and Matt first congrats on your extended role. As far as my question, can we talk a little bit about the key drivers of the 3% organic sales growth for fiscal ‘15 because specialty obviously grew much faster this year? And then you mentioned earlier that’s you’re not going to see as many new products in 2015 and 2014. So perhaps can you talk a little bit about the spread between consumer versus specialty growth going forward? And perhaps some specifics on what’s going to drive consumer to help offset the difficult comps in specialty? Thanks so much.
Matt Farrell:
Yes. I would say -- just to be clear. So, it’s not in the release and it’s not in the script. So we haven’t called the top-line for next year. So, we’re not ready to call any lines. I don’t think we really said is that we expect gross margin expansion and the reasons for that we’re going to be the fact that we had such a huge number of new products launch this year unlike the slotting and couponing to generate trial in ‘14 that we don’t expect to repeat as much next year. I gave an example with respect to the sustainability of the SG&A costs. And in my example I said that if you assumed 3% top-line growth then you kept the lead on SG&A at only 1% or less that you could generate 25 of your 50 basis points of operating margin expansion. But we’re not ready right now to be calling the three pieces; domestic, international and specialty products. But I will say that you’re right with respect to lightening striking twice, when you look at the kind of year that specialty products had this year, it’s certainly not obvious to us either that that will repeat next year.
Olivia Tong - Bank of America:
Got it. Thank you.
Jim Craigie:
Okay. Hey I want to thank everybody for taking the time to meet with us this morning. Again, very proud of the results this quarter and just hope things keep going well, which I think they will. Again I said earlier, we had a good October and we’ve got a couple of months to go to finish the year. So, thanks again for taking the time. Bye, bye.
Operator:
Ladies and gentlemen, thank you for participating in today’s conference. This does conclude the program. And you may all disconnect. Everyone, have a wonderful day.
Executives:
James R. Craigie - Executive Chairman, Chief Executive Officer and Member of Executive Committee Matthew Thomas Farrell - Chief Financial Officer and Executive Vice President of Finance
Analysts:
Jason English - Goldman Sachs Group Inc., Research Division Stephen Powers - UBS Investment Bank, Research Division Nik Modi - RBC Capital Markets, LLC, Research Division Kevin M. Grundy - Jefferies LLC, Research Division Jon Andersen - William Blair & Company L.L.C., Research Division Joseph Altobello - Oppenheimer & Co. Inc., Research Division Olivia Tong - BofA Merrill Lynch, Research Division Alice Beebe Longley - The Buckingham Research Group Incorporated William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division Christopher Ferrara - Wells Fargo Securities, LLC, Research Division Jason M. Gere - KeyBanc Capital Markets Inc., Research Division William Schmitz - Deutsche Bank AG, Research Division
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight Second Quarter 2014 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
James R. Craigie:
Good morning, everyone. It's always a pleasure to talk to you, particularly when we have good results to report. I'll start off this call by providing you with my perspective on our second quarter business results, which you've read about in our press release morning. I'll then turn the call over to Matt Farrell, our Chief Financial Officer. Matt will provide you with his perspective on the financial details for the quarter. When Matt is finished, I'll return to provide some more detailed information on the performance of our key brands and to discuss our earnings guidance for the year. We'll then open the call to field questions from you. Let me start off by saying that I'm very proud of my company for the second quarter business results that we achieved. Despite headwinds from continued weak U.S. consumer demand and a highly competitive environment, the Church & Dwight team delivered solid business results in line with our 2014 plan. As you know, our 2014 plan is driven by our balanced portfolio of value and premium products, the launch of innovative new products, aggressive productivity programs and best-in-class management of overhead costs and cash flow. As you've heard from many of our CPG competitors, consumer demand is very weak. We are facing the same tough business environment, as consumption was flat or down in 8 of our 13 categories. While we have taken actions to remain price competitive, we believe that innovation is the key to delivering strong sales and earnings growth in the long term. Despite the tough business environment, our goal in 2014 is to not only deliver our aggressive business targets, but to drive share growth across all of our major categories via innovative new products. Innovation has been the key to our past success, as shown by the fact that over 32% of our sales in 2013 came from new products launched since 2007. As promised, we launched a record number of innovative new products in 2014 across every one of our major categories and 3 new categories. This represents the first time in our company's history that we launched a great new product in every one of our major categories in the same year and the first time that we launched into more than one new category in 1 year. In the first quarter of 2014, our sales force did an incredible job in gaining incremental distribution from retailers in every category. Gaining incremental distribution is the first key step to driving future sales and profit growth. So we got off to a great start. In the second quarter, our goal was to initiate strong consumer demand for the new products via increased marketing support. We also met this goal, as we achieved record quarterly share results on 3 of our 4 mega brands and share gains on 3 of our 5 other major brands. These 9 brands represent over 80% of our sales and profit. While there's still a half-year to go, we are right on track to deliver our aggressive EPS target of 7% to 9% growth despite the difficult headwinds, which are driving many of our competitors to forecast lower earnings growth. I'll now turn the call over to Matt, to give you some specific details on our second quarter business results.
Matthew Thomas Farrell:
Thank you, Jim. Good morning, everybody. Second quarter EPS was $0.65 per share. That compares with $0.61 in 2013, so up 7% from 1 year ago. And of course, the $0.65 was better than our $0.61 outlook. With respect to FX, netted in our $0.65 is a $0.01 drag from FX year-over-year. Reported revenues were up 2.6% to $808 million. Organic sales of 3% was in line with our Q2 outlook of 3% organic sales. Of the 3% organic growth, approximately 3.6% was due to volume with 60 basis points of negative product mix and pricing. Price mix was less of a story in Q2 versus Q1. Remember in Q1, we had a high level of sliding to drive distribution of our new products, and that was less so in the second quarter. Now let's review the segments. The Consumer Domestic's business' organic sales increased by 0.7%, primarily due to sales of our recently introduced ARM & HAMMER CLUMP & SEAL Cat Litter, OxiClean Liquid Laundry Detergent and higher sales of ARM & HAMMER Liquid Laundry Detergent and Vitafusion vitamins. These increases were partially offset by lower sales of XTRA laundry detergent and lower sales of ARM & HAMMER unit dose laundry detergent. The volume growth contributed approximately 1.5% to organic sales, offset by 80 basis points negative affect of product mix and price. The volume growth deceleration in Q2 was, in large part, due to slower share growth of ARM & HAMMER liquid laundry, which was 0.2% in the quarter, and share declines on the XTRA brand. So the consumer business wasn't as strong as we expected in the quarter. However, the actions we took starting in June resulted in a strong end to the quarter and an even better July. So for example, for the 4 weeks ended July 19, ARM & HAMMER liquid laundry share is up 0.8 points year-over-year. And we expect the consumer business to be stronger in Q3 than in Q2 as our actions drive stronger volumes. International business is next. The organic growth was up 3.9%. Volume increased approximately 4.7%, offset by 80 basis points of unfavorable product mix and pricing. We had strong growth across all the countries within that division. For our Specialty Products division, organic sales increased by 22.9%. The animal nutrition business drove a 20.9% volume increase, with favorable mix and pricing contributing another 2%. Remember that last year, Q2 2013 was a very difficult quarter for this business. And currently, the U.S. dairy industry is extremely healthy, experiencing record high milk prices and low input costs, which are driving demand for our product. So we expect, on a full year basis, total company organic sales to be approximately 3%. I'm now going to discuss gross margin. Our reported second quarter gross margin was 44.6%, a 50 basis points contraction year-over-year, but better than the 100 basis points contraction we expected. The decrease in gross margin year-over-year is primarily due to increased coupon redemptions, trade spending and higher commodity costs, offset by positive product and business mix, and of course, our productivity programs. For the full year, we now expect gross margin to contract 75 basis points, which is at the high end of our previous 50 to 75 basis points range that we discussed in May. And this is largely due to the price competition in the laundry category. Regarding commodities, our year-over-year input costs have trended up in Q2, in particular due to resin, which is at a 3-year high. Next is marketing. The marketing spend for the second quarter was $113.4 million or 14% of revenues, which is an 80 basis point increase over the prior year spend and $10 million higher on a dollar spend. If you are a historian, it's been 5 years since marketing, as a percentage of sales, has hit 14% or higher in the second quarter. And our marketing spend, of course, was timed to support new products, and we reached record shares on 3 of our 4 mega brands in the quarter. We expected our marketing spend to be front end loaded this year to support all the great new products during launch. The second half is expected to be lower versus 1 year ago. But of course, you've always heard us talk about share of voice versus share of market. Now looking at that ratio, we're very satisfied. Also, a flat marketing spend for the year is relatively stronger than quite a bit of our peers, who are cutting marketing to fund trade program -- programs. And this is also evident in some of the news you've probably been watching, with respect to the upfront buys, which has been weaker this year. SG&A is next. SG&A year-over-year was lower by $2 million in the quarter. SG&A as a percentage of net sales was 13%, a 60 basis point decrease from the prior year second quarter. So, so far, in the first half, we've averaged 110 basis points decrease versus the prior year, and we expect that trend to continue in the second half and for the year. Next is operating profit. Reported operating margin for the quarter was 17.1%, which was a 70 basis point contraction versus year ago. But keep in mind, this is largely due to the 80 basis point increase in marketing year-over-year. With respect to income taxes, our effective rate for the quarter is 34.2%, slightly less than last year, which was 34.5%. And we expect the full year rate to be 34%. With respect to cash flow, we generated $207 million of net cash from operations for the first half of 2014 and we invested $17 million year-to-date in CapEx. So we now expect to spend approximately $70 million on CapEx for full year 2014. Cash from operations full year is expected to exceed $525 million and free cash flow to exceed $455 million. Regarding stock buybacks. The company has purchased $435 million of shares through ASRs year-to-date, $260 million in Q1 and $175 million in Q2. You may recall that during our May call, I said that we would likely spend more and about half of the remaining authorization. And that's what we did. We have approximately $140 million remaining under our authorization, and we do not anticipate making additional share repurchases in 2014. So I'm going to wrap it up now. So looking ahead, we feel good about the second half. We expect third quarter earnings per share of approximately $0.80 to $0.82 compared to $0.76 per share last year. And as we mentioned in the release, we expect 3% organic sales growth in Q3 and gross margin to contract by 150 basis points. We began 2014 expecting a back-end loaded year. Q1 EPS was down 4%, as it was a big investment quarter behind new products. Q2 that we just ended, up 7% EPS despite a significant increase in marketing. And in Q3, using the midpoint of our $0.80 to $0.82 range that I just mentioned is also up 7%. So that implies Q4 would deliver $0.19 of earnings improvement year-over-year, if you want it to reach the midpoint of our 7% to 9% range. So almost half of the Q4 earnings improvement will come from 3 things
James R. Craigie:
Thanks, Matt. I'll finish off our portion of the call today by adding a little color to the second quarter results that Matt just took you through, and then provide my outlook on the year. As I mentioned earlier, our new product innovations played a key role in driving share gains in the second quarter across 6 of our 9 biggest brands, including share gains on 3 of our 4 mega brands. Among those 9 brands, our biggest focus was on turning the OxiClean brand into a mega brand in 2014, by extending it into 3 new categories
Operator:
[Operator Instructions] Our first question comes from the line of Jason English from Goldman Sachs.
Jason English - Goldman Sachs Group Inc., Research Division:
Two questions. First on the SG&A efficiency. It's certainly driving a fair amount of growth this year. The question is sustainability of that. How much of the SG&A cuts are sort of transitory, whether they be incentive compensation, et cetera, that may need to be reloaded next year versus how much of it is enduring?
Matthew Thomas Farrell:
Yes, Jason, it's too early to comment on incentive compensation, as far as saying how much of a benefit there may or may not be year-over-year. It's a whole function of our 4 metrics for the full year.
Jason English - Goldman Sachs Group Inc., Research Division:
Can you comment on how much of this maybe enduring?
Matthew Thomas Farrell:
Are you saying that next year, if we have a blowout year, will incentive comp be higher? Yes, it will be.
Jason English - Goldman Sachs Group Inc., Research Division:
No, not incentive comp, just the rest of SG&A. I mean, you're -- it's tracking down year-on-year. Should we expect -- if we were to forget about incentive compensation just the underlying components, does it bounce is back? I know you mentioned, the first quarter, you are lapping some acquisition-related expenditures, which presumably they've gone away unless there's another deal, they're not going to come back...
Matthew Thomas Farrell:
Right, exactly. That's right, yes. On the first quarter, SG&A was down 160 basis points, 40 basis points came from the fact that we didn't have the average transition costs year-over-year, right? So they're not going to be reloaded next year.
James R. Craigie:
But Jason, we've done a lot in terms of IT systems to be able to keep overhead down. And we look at some organizational design things. So I would tell you the vast majority of SG&A savings is enduring.
Matthew Thomas Farrell:
Yes, Jason, what -- the way the model works for us is that SG&A needs to grow at a much slower rate than our top line growth rate. That way, we're going to get leverage on that line. And that, combined with acquisitions, has enabled us to drive that number down 300 basis points over a number of years.
Operator:
Our next question comes from the line of Steve Powers from UBS.
Stephen Powers - UBS Investment Bank, Research Division:
I guess, can you guys just maybe expand a little bit further on what you saw in laundry during the course of Q2 and how it differed from your expectations coming in to the quarter? And then as you look forward over the course of Q3 and Q4, I guess, a little more details on what you expect to -- what kinds of sensitivities you had around competitive dynamics, retail responses over the balance -- on the balance of the year in that specific category?
James R. Craigie:
Yes, Steve, I mean, I can't speak for competition. I can just tell you about what happened is, as I said, we didn't start it. We don't like it. We prefer to grow through innovation. We've taken appropriate actions to deal with it. And I'm confident we'll deliver our 2014 EPS commitments despite it and exit the year with momentum.
Stephen Powers - UBS Investment Bank, Research Division:
Okay. On -- as you -- I guess, as you think about -- this is shifting gears kind of entirely, but if you think about your M&A activity, can you talk about where you're just seeing the most flow of potential deals, setting aside the quality of those opportunities? I guess, are there certain categories where there's more flow, whether personal care, household or consumer health? Are the opportunities skewed to smaller standalone companies or...
James R. Craigie:
Steve, let me save you a minute, the answer is no.
Stephen Powers - UBS Investment Bank, Research Division:
You're not going to do it? Okay, fine. And then I guess, lastly, on mega brand growth, looking into the out years. From here, how much do you expect, roughly, growth to be driven by your base products -- base category presences today versus further horizontal expansion and into new adjacencies? Just kind of give us a rough feel of the balance that you have as a base case?
James R. Craigie:
Yes, it's a great question, Steve. Honestly, we don't have a spine of measure on that because we launch new products in the base, as well as launching into the new categories. The real key there is the efficiency of marketing spending. We just saw in OxiClean this year because we launched into 3 new categories, plus we had innovation on the base. The whole businesses is up 35%, if you count all the sales against it. And it's just an efficient way to go-to-market because if we spend money on OxiClean laundry detergent or OxiClean dishwashing, it halos to the whole business. So at this point in time, I can't honestly give you an answer to the fact that the difference between the new categories versus the base because it really depends on what we do in each of those categories going forward in that. But it's just -- the core is that we -- the 4 mega brands we have right now are about 60% of our revenues. And we're spending about 75% of our marketing money against those 4 because you get the biggest bang for the buck. So you're going to see that overall, the 4 mega brands are going to be the biggest drivers of our future growth. I just can't tell you within the categories they cover what that will be.
Stephen Powers - UBS Investment Bank, Research Division:
Okay. Is it just fair to say though that your R&D focus is spread -- is balanced between extension of the core versus exploration of new categories?
James R. Craigie:
Absolutely. Because the core -- still, the vast majority of those business is still the core.
Operator:
Our next question comes from the line of Nik Modi from RBC Capital Markets.
Nik Modi - RBC Capital Markets, LLC, Research Division:
I wanted to get your thoughts -- I mean, you've been kind of ahead of the curve and very accurate on your assessment of just generally what's been going on in the U.S. economy. And it just seems like the second quarter things really took a turn for the worse. And I'm just wondering your thoughts, are you seeing something in terms of trips, because all center store items are really starting to suffer. So I'm wondering if this reduced trip levels are impacting consumption? Just any perspective you might have on what could explain the step down from where we were even 3 and 6 months ago?
James R. Craigie:
Yes, Nik. I wish I knew more. I mean, all I can tell you top line, as I said, 8 of our 13 categories were flat or down in the second quarter. That's all -- it's honestly only a little worse than it's been in prior years. It's not like a major falling off the cliff. I don't have anything specific, I have no personal thoughts. It's just the people just have less disposable income out there and they're having to make hard choices and having to stretch their product uses over time in that. And I just don't -- I don't see any improvement -- we're not counting on any improvement going forward. That's why it's very important to us to put out products that offer a great product, but also great value. And that's what we're particularly known at -- known for. But I wish things are going to get better. I don't believe the headlines in USA Today talking about things looking brighter out there. We're going to continue to operate on. We're plan for the worst and hope for the best.
Nik Modi - RBC Capital Markets, LLC, Research Division:
And then the -- last question, is just on the July figures that you provided in the laundry category. Have you seen any response from the competition in that regard? I mean, should we just expect them to kind of stay where they are? Or have you seen some response?
James R. Craigie:
Well, I will say Procter has stepped up the game out there, in terms of trading coupon support. I mean, just walk into a Walmart and look at their displays on that. So Procter has absolutely stepped up support. Good news is the category actually showed some improvement because I think between us and Procter, stepping up support, people are trading back up to the better brands, and it'd be a better ring in the store. So despite the increased intensity out there, particularly from us and Procter, categories starting to move in a positive direction.
Operator:
Our next question comes from the line of Kevin Grundy from Jefferies.
Kevin M. Grundy - Jefferies LLC, Research Division:
Matt, I want -- I thought your commentary that you don't plan on buying back any further shares for the balance of the year was curious, given your cash position. Can you reconcile that a bit for us, particularly given the pullback in the stock and near-term M&A intentions?
Matthew Thomas Farrell:
Well, I wouldn't comment on what our prospects are or events that might take place in M&A in the short term. Now we've -- this company has always been thoughtful about how it deploys its cash. So we don't necessarily go and take every dime and plow it into share purchases in order to get an EPS benefit. Many have been in the camp of saying that the company is underlevered. And that is a great ability to buy back shares to reduce -- or to increase EPS. But of course, we think the highest and best use of the balance sheet is acquisition. So this is something we visit every quarter as management and as a board and concluded that where we are, we're pretty happy with what we've done year-to-date. Obviously, it supports our ability to hit our 7% to 9% EPS growth number. So consequently, we're done for the year.
Kevin M. Grundy - Jefferies LLC, Research Division:
Okay. And Jim, can you, I guess, give us a little bit more detail -- this is with respect to unit dose, and specifically what impediments you guys are facing there? Because we're what, low double-digits, I think, is a percent of the category now for unit dose as a percent of laundry, and likely moving higher. And you guys really aren't participating in a meaningful way. So what are the impediments that you guys are facing? And do you plan on participating in a more meaningful way?
James R. Craigie:
Well, Kevin, I mean, unit dose is a great product, great innovation. Kudos to Procter that innovation is driving the category. We have participated. We had a product out there before Procter got out there. They've obviously been putting a lot of their marketing support behind it. We decided to focus more in the liquid business, which is over 70% of the category. So we're out there. We've got a great product out there. We have more innovations coming along that product line. So the -- it's now about 11% to 12% of the total laundry business. So like, again, we look at priorities and we put more of our energy behind the liquid side of the business, 70%, and we put a lot of energy behind launching OxiClean liquid laundry detergent. We also launched that, by the way, in a pod form. But the liquids remains the key focus right now. But I totally applaud Procter on the unit dose product. Great new product. They're there. They have gotten higher than their fair share because they put the majority of their support behind it. But we're going to -- we're there and we're going to be there, and we hope to grow that business in the future.
Kevin M. Grundy - Jefferies LLC, Research Division:
Just one more for me, if I may. Jim, this is for you. Just with respect to the 3% to 4%, and this is long-term algorithm, and I'm not asking you guys to guide for next year. But it seems -- last year, you fell a little bit short. This year, you'll be stretching probably to get to the lower end and you have specialty and cat litter and a big contribution from Avid, which are driving most of it. In the absence of buying an asset that's accretive to your growth, does the long-term algorithm feel like it's more of a stretch in this environment?
James R. Craigie:
No, not at all. I mean, honestly I always want you guys -- well, think -- 2014 is really a year of investing for the future for us. But still, unlike other companies, they'd say invest, and they pull down their EPS. We're going to invest and still deliver a top quartile EPS growth. Don't forget we put a lot of energy and a lot of cost into launching the record number of new products this year across all of our 9 brands. We've spent the marketing support behind it. So we expect that to pay off in the future. There's a lot investment there. And then, we have the pricing situation breakout in the laundry category. That has partly dented at this year. I can't project what the future of that will be, but I don't believe that's going to continue forever. So I definitely feel the investment we made in new products this year -- the marketing -- we held our marketing. Other guys are cutting their marketing. That's going to pay off. And so at the end of the day, you guys always pay us to find the levers to drive the bottom line earnings growth. We have the revenue levers one, we got gross margin, we got marketing, we got SG&A, we got cash flow, we got acquisitions. And you pay us to figure out what combination of those delivers in our top quartile growth. And we've always found a way to do that. We've quadrupled our share over the 10 years. Nobody gave us a pass last year, when our Specialty Products division tanked, but we covered that and still delivered double the EPS growth. And this year, we're having a little bit of problem with the domestic side, with the pricing of laundry. But we're taking care of that and going forward. So just trust us, that we'll always going to find a way to deliver top quartile EPS growth. We've done it in the past. We're going to do it in the future.
Operator:
Our next question comes from the line of Jon Andersen from William Blair.
Jon Andersen - William Blair & Company L.L.C., Research Division:
Just wanted to ask about your newest mega brand, Avid. You mentioned, Jim, double-digit consumption growth and a flat category. Can you talk a little bit more about what's driving that? And where you stand in terms of distribution expansion on the base business? And then kind of where you are in terms of ACV and the new enhanced offerings? And then you also said that you have seen some improvement in the underlying category. What are you seeing there? And what's driving that?
James R. Craigie:
Yes. I think -- it was late last year, a report came out that kind of dinged the benefits from taking multivitamins. And it actually drove a category that have consistently grown high-single-digits or low-double-digits, set it back and it actually declined for a quarter or 2. Now it's coming back. Second quarter was flat. We expect the category to start growing again in the third and fourth quarter. So we heard this -- we talked to many people in the vitamin business where we bought this business. And they expect -- they said to expect these things to happen as reports come out, as they do in many, many food categories in there. So that was unfortunate, but it wasn't a surprise and it doesn't worry us at that all. And like I said, it's gone from being negative in the first quarter to neutral in the second quarter, and we see every sign it will go positive in third and fourth quarters. Distribution, we've gained a lot since we bought this business because, quite honestly, we have a much bigger sales force than the prior owner did. And our sales is doing a job in getting distribution of the current products out there. We still have room to grow on that in, and we're still cracking distribution voids every day. And I don't have an exact number on the ACV, but it's -- we're -- we still have many opportunities. Just clarify too, the real growth opportunity is in adult vitamins. We bought a business that already -- in the kids side of the business, over 50% of the category was already gummies. So we love to grow that even more, but it was already high. When we bought the business, the adult side was only about 3% of the total adult business. Now the great news is the adult business is about $6.5 billion category, versus kids, it's like $300 million. So that's actually great. So with $6.5 billion, only 3% is adult gummies. That's already more than double that. But still, over 90% of the adult vitamins to capture as we trade people up. And I have yet to find 1 person, 1 adult who I've got to try the gummy vitamins who isn't blown away by how great it tastes and wants to convert right away. And we're just doing a great job of launching all sorts of new vitamins, and there's lots of opportunities for new types of vitamins going forward that our team is working hard on. So if I sound excited about this business, I am. This is one that's going to be -- it's going to -- it's already a great acquisition for us, and it's got such massive potential going forward, that we just salivate at looking at the opportunities on the vitamin business.
Operator:
Our next question comes from the line of Joseph Altobello from Oppenheimer.
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
I just want to start out with the share buyback discussion. Because if you look at 2Q, I guess, your stock was somewhere between $68 and $70. And you bought back $175 million, like you said you would. And with stock here at 64 and change, I was curious what your thought process is to buying back more stock. Why stop at $435 million? Why not, given the pullback, be more aggressive here?
Matthew Thomas Farrell:
Yes, Joe, this is Matt. So we're -- we don't conduct ourselves as opportunistic buyers as moving in and out of the market depending on what the share price is. We're more deliberate about if we want to deploy a certain amount of cash and buy back shares and that's why we avail ourselves on accelerated stock repurchase, which as you know, once you make a decision, you get 90% of the shares upfront and you're done. So it's -- we don't look at it as we're running a trading desk. And as I said, we're far more interested in deploying the cash for acquisitions. That's the highest and best use of the capital.
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
Okay. So since you're not buying back anymore stock, should we read into that in terms of the health of the M&A market?
James R. Craigie:
Joe -- your weight still down, Joe?
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
Yes, yes it is.
James R. Craigie:
Go out for a run please.
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
All right, last question for you. The guidance for this year, Matt, you did a good job of explaining the drivers in 4Q on the bottom line. But if you look at the top line, the organic growth number for 4Q, if you do 3% in the third quarter is going to be somewhere north of 4. So can you help us understand why you're going to see that step up in the fourth quarter on the organic growth side?
Matthew Thomas Farrell:
Well, as far as the fourth quarter goes, as we move through the year, there's less and less slotting, less and less couponing to simulate trial. The trial is -- pardon me, coupons are netted in the net sales number. And we're expecting the traction of our new products to really accelerate, as we move from the Q3 into Q4.
Operator:
Our next question comes from the line of Olivia Tong from Bank of America.
Olivia Tong - BofA Merrill Lynch, Research Division:
Just following up on a previous question. Jim, you guys have had a really good history of delivering on EPS goals. But when all your competitors are spending more, macros are worse and your peers are targeting lower outlooks, as you mentioned. Why is 7% to 9% still the right target range? And are you leaving yourself enough flexibility to respond in case -- in case stuff happens?
James R. Craigie:
Well, I'll first answer that because we're better managers in business than they are. But stepping beyond that, no, I would -- hey, look, if I felt we couldn't get there in a quality way, I would lower my call. But I feel we can get there in a quality way. Again, Matt mentioned earlier, our marketing spending is going to be flat on the year. I think that's going to be better than other folks. We already saw the upfront buy in the TV industry, announcement that some of our major players have cut back on their TV spending going forward next year. We're, at least, keeping it flat. So again, we look at share of voice, which is how much of the advertising spending in the category you have, and we see us as having at least this -- our fair share or more to help grow our shares. And second quarter was great. I think for those -- so rest of the year, I feel pretty confident that we're well-positioned on a marketing spending base to drive our brand. If I didn't, I would think about cutting back the EPS. But I really feel the combination of our programs, our new products and everything will deliver our numbers. The June, July numbers were extremely encouraging to us. We banged record shares on 3 of our 4 mega brands in Q2. July is off to a great start. So I really feel good at this point. But it isn't like we just hold to a number, but I always wanted to do it in a quality way. And I think right now, we'll deliver those results with 7% to 9% earnings growth and exit the year with momentum. I've never wanted -- we've had consistent growth. I will never over-deliver a year and then put the next year at risk. So I always want year-to-year-to-year growth. We've had that. We've had 10 great years. I mean, you should know it pained me to not do a double-digit earnings EPS growth this year. I've had 10 straight years of running this company with double-digit EPS growth. So I had a cathartic experience only calling 7% to 9% growth. So already in Jim Craigie's world, I pulled down the call from the past 10 years of history, but I still feel we can do that result, which is better than almost all my competitors, do it in a quality way and exit the year with momentum.
Olivia Tong - BofA Merrill Lynch, Research Division:
Got it. And then just following up on the top line. Matt, you mentioned that couponing should decline as the year progresses, traction of new products should accelerate. So is this just a function of the fact that the comps are really particularly easy in the back half with price mix down pretty dramatically in the second half of '13? Or what -- I guess what gives you confidence that the couponing is going to decelerate as the year progresses? Or in the -- by Q4?
Matthew Thomas Farrell:
Well, the couponing -- remember, we have so many new products that are launching this year. And with new products, you're going to use coupons to simulate trial. You want people to try your new products. So once you start getting a trial and get repeat purchases, the coupons are going to start peeling back. That's why, as you move through the year, we're expecting we're going to have less in the fourth quarter, certainly in the third and then the second. And so kind of -- and we expect volumes to be better, as we move through the year for the consumer. They got -- we're better in Q2 than Q1, Q3 would be better than Q2, et cetera.
Olivia Tong - BofA Merrill Lynch, Research Division:
So even with competition getting quite a bit more difficult, you still feel pretty confident about your ability to accelerate the volume expansion in the back half of this year?
Matthew Thomas Farrell:
Yes. As Jim said, we think the combination of the media spend and the trade programs that we have in place are going to drive the volumes in the second half.
Operator:
Our next question comes from the line of Alice Longley from Buckingham Research.
Alice Beebe Longley - The Buckingham Research Group Incorporated:
My question is really a follow-up to a couple of the others and including that one. I think to get to your guidance of gross margins being down 75 basis points for the year, they have to be down a lot less than the third quarter and the fourth quarter. So I mean, you've now guided to gross margins down 150 basis points in the third quarter. Why don't you have to keep up the pressure on gross margins? You just explained less slotting. But there's other promotions that hurt gross margins. Why does that 150 basis point gross margin hit in the third quarter not have to be the same in the fourth quarter?
Matthew Thomas Farrell:
Well, a part of it is going to be mix year-over-year, Alice. So it's product mix and business mix. The Specialty Products business continues to perform year-over-year. And their gross margin have been up quite a bit. Actually, in the second quarter and year-over-year, we can expect that to continue as we get into the fourth quarter. And volumes drive a lot of variable margin, right? So if you have high variable margin on your volumes, it's going to have a -- variable margins are, of course, are higher than your gross margins is going to influence the fourth quarter. And again, as I said before, the trial couponing is -- are also part of the gross margin drag, and there'll be less of that in the fourth quarter.
James R. Craigie:
Alice, to Matt's point, we have some businesses like Nair that are very seasonal in the summer. And there's quite a bit of spending behind them. They're very off-season in the fourth quarter.
Matthew Thomas Farrell:
Also true for SpinBrush, is also seasonal...
James R. Craigie:
SpinBrush -- and conversely, we have very high margin businesses like TROJAN, which is -- has a big fourth quarter around the holidays and that. So it is a good case of product mix helping to drive that with some higher-margin products having a very strong -- traditionally strong fourth quarter and some of the higher trade businesses don't.
Alice Beebe Longley - The Buckingham Research Group Incorporated:
Okay. And here you have this huge hike in marketing in the second quarter and yet your sales are disappointing. So I mean, you don't think the category is becoming commoditized more than before?
James R. Craigie:
No, I think -- Alice, again, we would've had a much stronger organic growth in the second quarter if we had addressed the trade issue earlier. Because once we then have the marketing and we took care of the trade issue on the laundry business, month of June was excellent and now month of July is even better. So I think you've got to understand that the marketing spending was worthwhile in creating awareness out there. And most of our other businesses was fine. The laundry business dragged us down a little bit in Q2 in the first 2 months because we had the pricing issues on the laundry business, which we fixed starting in June.
Operator:
Our next question comes from the line of Bill Chappell from SunTrust.
William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division:
Going back to the laundry side. Can you maybe help us understand what's going on with XTRA? Because I guess it seems like most of the price wars have been kind of the mid-tier and even with simply coming down to the mid-tiers? And I would think that XTRA is so far down on the price chain that it wouldn't be as affected. Are you seeing consumers kind of trade up with the other discounts? Or is there something else going on and is that continuing into this quarter?
James R. Craigie:
No, Bill, I wish what you said was true. XTRA has been hurt the most of our 2 brands because we don't advertise it. And some of the competitors have been so aggressive on their pricing, one in particular has been doing buy 1 get 2 frees, that it actually had more impact on XTRA than it had on ARM & HAMMER. So it's been just mainly the dealing with the fact that some of the competition at the lower end has -- XTRA doesn't have as many protections to it that the ARM & HAMMER brand does. There's more advertising, more new product news on ARM & HAMMER. And XTRA took some of the brunt. But we've taken actions to fix that. And I think you'll see improvement in XTRA results in the back half of the year.
William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division:
Okay. And then switching to gross margin. Would -- I mean, if you take out kind of the price war in liquid laundry, would you have seen gross margin improvement this year? And I guess I'm looking that in kind of the long-term algorithm of gross margin improvement every year and part of management's compensation, I mean do you -- are there plans in place or projects in place where we can get back on track assuming that the price war subsides at some point?
Matthew Thomas Farrell:
Yes, Bill, when you think about new products, you -- there's so much couponing and slotting associated with that year-over-year so -- for trial, that, that depresses the gross margin of new products significantly. So that's -- in a year where you have lots of new products launches -- launching, you -- it's going to create pressure on gross margin. So what happens is, you get to next year, right? So now you're established, let's say OxiClean. So OxiClean is going into 3 new categories, right, high-end laundry detergent, dish and bleach. So next year, they're all established in those 3 categories, the slotting goes away, the couponing to stimulate trial peels off, and now the margins associated with those 3 products improved year-over-year.
James R. Craigie:
Yes so Bill, we're always going a year of -- we're always going to launch a fair number of new products. 2014 was just an unprecedented number of new products. We will still have a great year of new products next year, but not what we have this year. So as Matt saying, the spending against those will peel back and that will really help the gross margin in 2015 versus 2014.
William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division:
Okay. And then last one for me. Matt, just, since I am not as up-to-speed as you are on the cattle industry, would you expect Specialty to be up double-digits this year in terms of the top line?
Matthew Thomas Farrell:
Yes. And it's -- by the way, it's dairy, Bill, as opposed to cattle.
William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division:
Sorry, well I thought it was all connected, but yes. On the dairy industry, would you expect -- I mean are we -- is 10% plus is at the right kind of number for this year?
Matthew Thomas Farrell:
Yes, it is because if you'll -- in the first half alone, we've been -- we're up double-digit. First quarter, we were up 12% and second quarter up 22%.
James R. Craigie:
Bill, the farmers -- the milk farmers love it when they have a situation where there's high milk prices that are still high and commodity cost -- it looks like it's going to be a record corn crop this year in the U.S., which should drive prices down. So it's an ideal environment for the milk out there because the farmers are getting a great price for their products and the commodity -- the input costs going in the feed is going to be low.
Matthew Thomas Farrell:
And Bill, this is with respect to the Specialty Products business, just to remind everybody, it's sort of feast or famine with Specialty Products. And as Jim said, the last 2 years, 2012 and 2013, it's been a drag on our organic sales growth. 2011, you go back a few years, actually was a help to our total company organic sales growth. So I know we have -- really would like it always to be tracking the same way as consumer. It doesn't. This year, it's a help. It's going to be double-digits top line.
James R. Craigie:
Yes and the early outlook on milk prices for 2015 is still very good.
Operator:
Our next question comes from the line of Chris Ferrara from Wells Fargo.
Christopher Ferrara - Wells Fargo Securities, LLC, Research Division:
Guys, I wanted to go back to vitamins for a second. Look, 10% growth is 10% growth, right? But with the gummy category, I think you said doubling its share of total vitamins. Are you getting as much of that incremental gummy piece that's growing as you would like? And if not, why? Like what has to change, if anything?
James R. Craigie:
Yes, good question Chris. I mean, there's definitely more gummy competition out there. We are getting what we expected to. Double-digit growth, I think, is fantastic. And actually, the competition to me is very good because some of the bigger brands like Centrum and One A Day have moved in to the category. But that's great to me because, again, it's just telling consumers that gummy vitamins are just as good as hard pills. It's verifying the category. And again, it's still -- gummies are still less than 10% of the adult side. So I'll be very happy to take my fair share going forward of the 90% of the over $6 billion category that isn't gummy yet. And now, when you got the biggest guys in the space telling everybody they're just as good, go buy them. And I will bring you in one day and I'll sit you side-by-side and have you taste them. And ours by far taste better than any of theirs because we own our own plant. We have some unique proprietary technology in doing that thing. So there's just an advantage for us. But yeah, we've got new competition, but I look at that as a plus because, again, the biggest names in the industry have now verified that gummy vitamins are great and just as good as hard pills. And I can't imagine anybody who would still want to take a hard pill after eating a gummy vitamin.
Operator:
And our next question comes from the line of Jason Gere from KeyBanc Capital Markets.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Two questions. I guess the first one, if we could talk about the personal care business outside of Avid. And I know some of the innovation sounds pretty strong. But if you strip out the Avid piece that grew, it looks like the sales were weaker there. So can you talk about the innovation? And I know you're talking about June and July being a little bit stronger. Can you talk about maybe some of the promotional spending there and the results you're seeing? Because I know you've kind of laid out laundry a little bit and the reacceleration that you've seen. But could you talk maybe about the personal care outside of Avid? That's the first question.
James R. Craigie:
Yes, Jason. sure. No, it's actually a very good portfolio. I mean, I just got results in for the month of July and the Nair brand hit an all-time record high. I told you TROJAN brand is hitting all-time record highs out there. So it's very good. The one business, kits -- kits has got great -- the pregnancy kits has great innovations on it. We're the first guys to the 6 day. There's a little bit of price competition there that's caused us to deal with on that side. But no, overall, still we have a brand called Batiste, which is largely an international business that's just locking out there, it's doing fantastic. We're expanding that in other countries around the world. So overall, the personal care business has actually been quite strong for us, for the last couple of quarters out there. And actually, our toothpaste business is also very strong. We started a campaign this year with a great new product with Alison Sweeney from The Biggest Loser TV show. And actually I can show you statistics that we're the fastest-growing brand in the toothpaste category in the last -- or the first 6 months of this year based on our results. So I mean, again, we're small and percentage-wise, it's a number, but we're doing great. So I'm very happy with personal care. And again, I go back to what I said to Alice before, so if it wasn't for some pricing issues in the laundry business, which we've now fixed, our organic growth would've been stronger in Q2. But now we fixed that, so this portfolio is on the back half of the year, which makes us feel so confident about delivering the numbers that, again, that EPS number that most guys aren't even near calling, but we feel confident of doing it next to the New York momentum.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Okay. So we should see those sales numbers as you report them, sequentially improve?
James R. Craigie:
Especially -- yes, well, especially in the laundry category. And the other categories should stay strong.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Okay, fine. And then I guess the last question, and I'm not sure if you were listening to the P&G call before yours...
James R. Craigie:
Who?
Jason English - Goldman Sachs Group Inc., Research Division:
Yes, exactly. Well, it's interesting now because as they talk about focusing on the 70 or 80 core brands out there, obviously there's both an opportunity and a threat, I guess, to you guys a little bit more than before. The threat obviously, there's a greater focus on the laundry as one of the brands within that portfolio. And then the opportunity is, as you're looking at M&A, here's like a new kind of source for maybe you to tap into. So I was just wondering if I can get your initial reaction or thoughts without making your blood boil.
James R. Craigie:
Yes -- no, I didn't hear their exact comments. I can just tell you, I have the highest respect for Procter & Gamble. And I do that because they do focus on driving their businesses through innovation, and I 100% agree with that. So I don't think P&G could be any more of a threat to us than they are today. They're already our biggest competitor in many categories. And -- but I like the way they compete, and I applaud that, and I want the competition to be the same way. As far as opportunity, hey, we always look at stuff. We bought the SpinBrush brand from them when they had to divest. It was a Gillette acquisition has been -- it's a great brand for us and we -- we always look at everything. So if there was something in their portfolio they were divesting that was of interest, we'd take a look. But again, it has to be a strong brand. We have to believe it's something we can grow going forward, and we'll have to see it. Again, I don't know what they're talking about exactly. I don't worry about them focusing more on their core business. I don't think they've had a lack of a focus on their core businesses. So I don't worry about increased threats from them because I always -- they're always #1 on my list when I think about who I need to worry about every day. And I'm sure -- I might be #20 on their list, but I think we're growing.
Operator:
Our next question comes from the line of Bill Schmitz from Deutsche Bank.
William Schmitz - Deutsche Bank AG, Research Division:
What do you think the hangover is from all this laundry activity? Because if you look at the Nielsen data, like the baseline sales are way down. So clearly people are just buying because it's cheap. So [indiscernible] consumer service and stuff, you see this massive amount of pantry loading as well. So I'm just wondering what you guys think about kind of what happens 6 months down the road when people have 47 years of laundry detergent in their pantry.
James R. Craigie:
That would be bad news if that happened, Bill. I haven't seen any evidence of the pantry loading. In fact, as I said before, I just saw the month of July results come in and I was actually quite happy. I mean, the category is going back north again towards a positive direction. So despite the increased price competition out there, so that was good to me. I -- I'm not -- I hear the issue. I -- we think about it. I haven't seen it yet. And I hope the category sooner rather than later gets back to being driven by innovation. So we'll see, consumers are getting a great deal right now with laundry detergent. But we'll see going forward. I have not seen evidence of the pantry loading. We watch our inventory situation versus consumption very carefully, and it's not showing any evidence of people loading up at this point.
William Schmitz - Deutsche Bank AG, Research Division:
Good. Okay. And then is that going to change broadly across the industry to couponing? Because if I wanted to, I can go on the Internet right now and get a free bottle of the [indiscernible] detergent. I can get free Tide. I mean, I've never seen it like this, just the pace of some of the couponing activity, and I was always under the assumption that couponing is dead. And I know it's not great for brand equity over time. So how do you guys think about that and how long do you think it's going to last?
James R. Craigie:
Yes, I tend to agree with you Bill. I mean, couponing has been up for a couple of years now. I mean, it's been up. We just -- I mean, we mentioned in laundry, it just seemed to pick up especially early this year from our -- some of our competitors in those category. I'm a big believer with you. We have a philosophy. We largely like to use couponing just for trial of new products and then not after that. However, we've seen our competitors now start to subsidize price, which to me -- if you put that on top of high trade deals, it's just ridiculous to us. But I can't control what they do. So we're making sure we're competitive out there. And I think some of them someday are going to study what's happening to them, and they're going to realize they are over-subsidizing consumers. And to your point, I think destroying brand equity when they start to get people thinking of only buying on deals. So again, I can only take care of Church & Dwight here, and we're being prudent on what we do to drive our business. And the results in the last 2 months, especially in laundry, are very encouraging to us.
William Schmitz - Deutsche Bank AG, Research Division:
Got you. and then just lastly, is there any update on the whole next wave of compaction thing that Walmart has mandated for 2018, I guess?
James R. Craigie:
Bill, I'll just say it's on the table for discussion. And beyond that, as far as timetables of what it is, I can't comment anymore at this point in time. Okay. Everybody, you've exhausted us. It's been a great morning. Very happy with our call today. I appreciate the time. I know you got a very busy day today between -- most of you are probably were on call with Procter this morning, you've got us, and there's like one other competitor following us here. So anyways, I'm thrilled with our second quarter results. Very optimistic about the back half of the year. And I just appreciate the time you took today. If you have any questions or follow-ups, please give us a call. We'll do our best to answer them. Otherwise, thank you very much. Bye-bye.
Operator:
Thank you. Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program, and you may now disconnect. Everyone, have a good day.
Executives:
James R. Craigie - Executive Chairman, Chief Executive Officer and Member of Executive Committee Matthew Thomas Farrell - Chief Financial Officer and Executive Vice President of Finance
Analysts:
Alice Beebe Longley - The Buckingham Research Group Incorporated Dara W. Mohsenian - Morgan Stanley, Research Division Jason M. Gere - KeyBanc Capital Markets Inc., Research Division Joseph Altobello - Oppenheimer & Co. Inc., Research Division Jason English - Goldman Sachs Group Inc., Research Division Wendy Nicholson - Citigroup Inc, Research Division Stephen Powers - UBS Investment Bank, Research Division William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division Brian Doyle - CLSA Limited, Research Division Olivia Tong - BofA Merrill Lynch, Research Division William Schmitz - Deutsche Bank AG, Research Division Michael Steib - Crédit Suisse AG, Research Division Constance Marie Maneaty - BMO Capital Markets U.S. Kevin M. Grundy - Jefferies LLC, Research Division
Operator:
Good morning, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2014 Earnings Conference Call. Before we begin, I've been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecast. These statements are subject to risk and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Jim Craigie, Chairman and Chief Executive Officer of Church & Dwight. Please go ahead, sir.
James R. Craigie:
Good morning, everyone. It's always a pleasure to share our insights on the company's business results. I'll start up this call by providing you with my perspective on our first quarter business results, which you read about in our press release this morning. I'll then turn the call over to Matt Farrell, our Chief Financial Officer. Matt will provide you with his perspective on the financial details for the quarter. When Matt is finished, I'll return to discuss our earnings guidance for the year, and then we will open the call to field questions from you. Let me start off by saying that I'm very proud of my company for the first quarter business results that we achieved. Despite headwinds from continued weak U.S. consumer demand and a highly competitive environment, the Church & Dwight team successfully executed the first phase of our innovation-driven strategies by gaining incremental retail distribution for all of our great new products. As I stated on our last earnings release and at the CAGNY conference, we believe that innovation is the key to delivering strong sales and earnings growth in any economic and competitive environment. Innovation has been a key driver of our past success, as shown by the fact that over 25% of our sales in 2013 came from products launched since 2007. As promised, we launched a record number of innovative new products in 2014, across every one of our major categories and 3 new categories. This represents the first time in our company's history that we launched a great new product in every one of our major categories in the same year and the first time that we launched [ph] into more than one new category in one year. Our sales force did an incredible job in gaining incremental distribution from retailers in every category. Gaining incremental distribution is the key first step for driving future sales and profit growth, so we are off to a great start. The second phase of our innovation-driven strategy is to drive consumer demand for the new products via the marketing program supporting their launch. This marketing support started at the very end of the first quarter on all but one of the new products, so it's too soon to judge the consumers' reactions on the new products. However, one of the new products, our new premium-priced cat litter called ARM & HAMMER Clump & Seal began shipping in December of 2013 before the other new products. Therefore, marketing support for this new cat litter began in January before the other new products. This new cat litter has been a huge hit with our consumers, as reflected in both our brand's share results and its impact on category growth. Our consumption increased by 15% and our share grew by 1.3 percentage points to a record quarterly share of 18.5%, which enabled our brand to move from the #3 brand position to a strong #2 brand in the category. Just as important, our new product has been a major contributor to driving category sales up over 9%, the strongest growth in any of our categories and excellent growth for any consumer packaged goods category. This exemplifies our belief that innovation is the key anecdote for driving improved value creation for our consumers, our customers and our shareholders. Overall, the first quarter results were excellent on the share front, with share growth on 3 of our 4 mega brands, namely OxiClean, TROJAN and vitamins, that we held share in the total ARM & HAMMER brand, driven by increased marketing support. Unfortunately, some of our competitors have not invested in developing new products and instead have increased their trade and coupon spending to defend their brands. This happened particularly in the laundry detergent category in the first quarter. Church & Dwight is the only competitor that has grown share in the laundry detergent category every year for the past 5 years. We are now the #2 player in the category, and 1 out of every 4 washloads is done with a Church & Dwight laundry detergent. The growth of our laundry detergent business has been driven by our value pricing, great new products, increased distribution and higher marketing spending. Our largest laundry detergent brand, ARM & HAMMER, has posted year-on-year share growth for 17 consecutive quarters, including share growth from the first quarter of 2014. Our OxiClean laundry additives brand has posted year-on-year share growth for 10 consecutive quarters and achieved a record quarterly share of 45.1% in the first quarter, which is bigger than the next 4 laundry additive brands combined. In the first quarter of 2014, we launched innovative new products on our ARM & HAMMER laundry detergent brand, and to continue to support our remarkable record of share growth, we extended the OxiClean brand into the laundry detergent category and gained excellent incremental distribution by the end of the quarter. Several competitors who lack innovative new products preempted the start of our marketing programs for our new laundry detergent products and for P&G's new Tide Simply Clean & Fresh product by putting unprecedented levels of trade and coupon spending behind their brands to disrupt our launches. The increased competitive trade spending was a key driver of the 5% decline in the liquid laundry detergent category in the first quarter and has temporarily impacted the trial of our new laundry detergent products. However, as you know from our long history of success, one of Church & Dwight's greatest strengths is our ability to respond quickly and effectively in response to changing circumstances. So we have taken actions designed to restore our competitiveness and drive strong trial behind our great new laundry detergent products, just as we did on our new cat litter. I will not divulge or answer any questions concerning specifics of what we have done for competitive reasons. I will just tell you that I'm extremely confident that these actions should enable us to deliver our 2014 sales and earnings per share commitments. I'm also pleased to report the continued strong growth of our most recent acquisition, the Avid gummy vitamin business. Despite increased gummy competition and some negative press concerning the benefits derived from taking multivitamins that hurt the overall category growth, we delivered double-digit consumption growth in the first quarter and are maintaining our double-digit sales and consumption growth outlook for the full year. This sales growth will be driven by the launch of new vitamins for kids and adults, increased retail distribution across our full line of products and increased marketing spending. These actions will help to maintain our strong #1 share position in kids' gummy vitamins and significantly grow our #1 share position in the adult gummy vitamin category by encouraging adults to switch from swallowing hard pills to enjoying our delicious-tasting gummy vitamins. Please keep in mind that the adult vitamin category represents $6.8 billion in sales, and gummy vitamins as a whole represent only 6% of those sales. The adult gummy segment has already doubled in size in the past 18 months, and that still leaves 94% of the total category as upside. We doubled our ad spending on gummy vitamins in 2013, and we are increasing our advertising spending by at least 30% in 2014 to continue to divert adults to our delicious-tasting gummy vitamins. I'll now turn the call over to Matt who will give you specific details on our first quarter business results.
Matthew Thomas Farrell:
Thank you, Jim. Good morning, everybody. I'm going to start with EPS. First quarter EPS was $0.73 per share, and that compares with $0.76 in 2013. That's 4% less than a year ago. The $0.73 was a little better actually than our $0.72 outlook for the first quarter. The negative drag of FX in the quarter reduced year-over-year EPS by 1.5%. Our reported revenues were up 30 basis points to $782 million on the organic side. Organic sales was up 1.2%, which was in line with our Q1 outlook of 1% organic sales growth. So of the 1.2% organic growth, approximately 4.4% is due to volume, with 3.2% negative product mix and price. And of that 3.2% negative price mix, approximately 2% is attributed to investments in slotting and couponing in our U.S. business, and this is behind our 2014 new product launches, which we showcased in February when we provided our full year outlook. Now let's review the segments. The consumer domestic business's organic sales increased by 40 basis points in the quarter, reflecting sales of OxiClean liquid laundry, ARM & HAMMER Clump & Seal cat litter and higher sales of our vitamin -- or Vitafusion vitamins. These increases were partially offset by lower sales of ARM & HAMMER and XTRA detergents. Volume contributed approximately 4.4% to U.S. sales, partially offset by 4% negative effect of product mix and price. With respect to negative product mix and price in the U.S., slotting and couponings behind our new products accounted for 2.2% negative price mix. International organic growth was flat year-over-year. The volume decreased approximately 60 basis points, while we had positive price mix of 60 basis points. Canada and Mexico contracted in Q1 net, which was offset by partially by a growth in -- year-over-year in the rest of the world. For our specialty products division, organic sales increased by 12.4%. The animal nutrition business drove a 15.3% volume increase, which was partially offset by a 2.9% unfavorable price mix. The U.S. dairy industry is very healthy right now, which is driving demand for our products. As you saw on the release, we expect total company organic sales for the year to be at the low end of our 3% to 4% range, and Jim will comment more on that later. With respect to gross margin, our reported first quarter gross margin was 43.4%. That's 150 basis points contraction from year ago first quarter. The decrease in gross margin, again, is primarily due to slotting and couponing investments behind our new products. This alone accounted for 100 basis points of the drag year-over-year. And the balance of the drag is due to -- primarily due to premium distribution costs that we experienced in the first quarter due to weather, it shouldn't -- no surprise to everybody, and also some negative mix driven by the strong Specialty Products results, which, of course, have lower gross margins. Regarding commodities, our input cost trended up in Q1, and in particular, this is due to resin, which is at a 3-year high. And for the full year, we expect gross margin to contract 50 to 75 basis points, largely due to price competition in the laundry category. We previously expected 2014 gross margin to be comparable to the prior year, and we'll say more about that later. Marketing spend for the first quarter was $88 million or up 11% -- or 11.2% of revenues. This is 110 basis points higher than the prior year spend rate and $9 million higher in dollars. We continue to support new product launches and grew dollar share on 3 of our 4 mega brands in the quarter. And this is due to the great execution of our sales and marketing teams. Now SG&A. SG&A year-over-year was lower by $12.3 million in the quarter. SG&A as a percentage of net sales was 11.5%. This is approximately 160 basis point decrease from the prior year first quarter, and this is in part due to the absence of transition expenses related to the Avid acquisition that occurred in the prior year first quarter, as well as lower legal costs. This is a reflection of our continued vigilance to control SG&A. And you may remember, when we gave our outlook for the full year, that we are expecting 2014 full year op margin expansion to be driven by SG&A, and we got off on the right foot in the first quarter. Now operating profit. The reported operating margin for the quarter was 20.7%, which was 100 basis points lower than last year's 21.7%. But again, this reflects our investment behind the new products. Next is income taxes. Our effective rate for the quarter was 34.5%. This compares to last year's 34% or 50 basis points higher year-over-year. Remember that the Q1 2013 rate was favorably affected by retroactive reinstatement of R&D credits last year. We expect the full year 2014 effective rate to be approximately 34.5%. Next, I'll comment on cash. We generated $102 million of net cash from operations for the first 3 months of 2014. This is a $30 million increase over last year, where we spent $6.3 million in CapEx in the quarter, and it's a $4 million decrease from the prior year. On a full year basis, we expect to spend approximately $85 million on CapEx. I'm going to comment on share buybacks next, but I'm going to preface my comments on the share buybacks with just a comment on cash flow. We expect full year cash from operations to exceed $525 million in 2014. That will be a record for us, so we did deploy some of that cash in the first quarter. The company purchased 260 million through ASRs in Q1. You may recall, in February, at CAGNY, we said we repurchased 140 million of shares. And since then, we did an additional 120 million for a total of 260 million. And the way to think about the 260 million, of the 260 million, approximately 75 million was purchased under our Evergreen program, which is established to cover share creep. And the balance, 185 million, was purchased under our $500 million share repurchase program. So we have $350 million remaining under that authorization, and the company anticipates purchasing additional shares in 2014. I'm going to wrap up right now. The first quarter results include 1.2% organic sales growth with a 4% EPS decline, as we invested behind the launch of our new products. We expect second quarter earnings of approximately $0.61 per share, which is the same as the prior year. I'm sure many would have liked EPS to be higher. However, our plans for our new products require a significant increase in marketing spending, so we expect Q2 to be the highest quarter of the year for marketing spend. A couple other comments. As we mentioned in the release, Q2 organic sales is expected to be 3% in the second quarter, and gross margin is expected to contract 100 basis points. And again, this is primarily influenced by the remaining slotting investments and also more price competition in the laundry category. I'll turn it back to you now, Jim.
James R. Craigie:
Thanks, Matt. I'll finish up our portion of the call today with a few words on our outlook for the full year. As stated in the press release, we have updated our 2014 guidance to reflect the organic sales growth at the lower end of our 3% to 4% range, and we've tightened our earnings per share growth to 7% to 9%. These results, we've driven by our balanced portfolio of value and premium products, the launch of our innovative new products, aggressive productivity programs and tight management overhead costs. Our 7% to 9% earnings growth target is a tighter band than our initial 6% to 10% earnings growth target, but is still in the upper quartile of EPS growth targets in the CPG industry, consistent with our historical performance. And we believe we can deliver within that aggressive range despite the highly competitive environment and weak U.S. consumer demand. The majority of our annual earnings growth is planned to occur in the second half of the year, since the first half includes a significant increase in slotting, couponing, trade promotions and incremental advertising for our new product launches versus what we've spent last year. We are also aggressively pursuing acquisitions and a significant financial firepower to make them. As you know, we have a great track record of making highly accretive acquisitions, because we are very selective of the type of businesses we acquire. That ends our presentation. I'll now open the call to questions that you may have, which Matt and I will do our best to answer. Operator, please go ahead.
Operator:
[Operator Instructions] Our first question comes from the line of Alice Longley with Buckingham Research.
Alice Beebe Longley - The Buckingham Research Group Incorporated:
I guess I'll try 2. You're saying your organic sales growth will be 3% in the second quarter, and that's better than the first quarter. Can you break that out to U.S. Consumer versus Specialty? I'm just wondering if that is going to be driven primarily by Specialty. Or will the U.S. Consumer be stronger than in the first quarter? And then my second question is on the SG&A ratio, which is down 150 basis points. And it's normally been, not just last year, but for several years, it's been more around 13% in the first quarter, and now it was 11.5%. Is that you scurrying around and cutting costs as much as you can to make your numbers? Or is the SG&A ratio permanent -- maybe for the whole year, down 150 basis points, and can it continue to go down in the following year?
Matthew Thomas Farrell:
That sounded like more than 2 questions, Alice. That's all. With respect to the first question, say, yes, right, in the first quarter, we were up 1.2% for the total company. And as everybody can see in the release, that the Specialty Products business was up significantly, with domestic up 40 basis points and the international business up -- actually flat year-over-year. In the second quarter, we're expecting a similar performance from the Specialty Products business, but that is not going to be enough to drive us to a 3%. My expectation is that the combined Consumer business should grow approximately 2% in the second quarter, and that the -- and that will be U.S. and international, and that the Specialty Products business might generate the rest. Those are round numbers, but that's the way to think about the second quarter. What was -- your next question was on SG&A, or do you have a second one on?
Alice Beebe Longley - The Buckingham Research Group Incorporated:
Well, first, with the 2% for Consumer, is the U.S. going to be up more or less than that 2%?
Matthew Thomas Farrell:
No, I wouldn't want to get a bit more granular than that. I think that the combined will be up 2% approximately.
Alice Beebe Longley - The Buckingham Research Group Incorporated:
Yes, and then the other would be SG&A ratio.
Matthew Thomas Farrell:
Yes. So SG&A, so in the first quarter, you saw we were down 160 basis points year-over-year. And we called out a couple of things that happened in the quarter. One would be the Avid transition expenses. So of that 160, 40 that was attributed to those 2, so 120 for the rest. I don't think it should be any surprise to anybody. We expect SG&A to drive our op margin expansion this year. Because remember, when we started the year, what we said was that we have flat gross margin and pretty much flat marketing, right? So we'd said 45% gross margin and 12.5% marketing, with all of our op margin expansion coming from SG&A. So that is as expected, and I wouldn't use the word scurrying around, there's not a lot of scurrying around here. We have a pretty tight plan with respect to where we're going to get to that save year-over-year, so we do expect that on a full year basis. We're going to be down probably over 100 basis points. So you probably sit in there trying to figure out how you're going to get to the midpoint of the range, and you work on your model. So I'll save everybody a lot of trouble. So if you're saying, "All right, the company said, the low end of the 3% to 4% range, but -- so then you'd be anywhere. Let's pick 3% organic sales just for fun." And we'll say organic -- we said gross margin was going to be 50 to 75 basis points down, so let's say down 60. That will mean your SG&A have to be down around 150 basis points to get 50 basis points of op margin expansion on a full year basis.
Alice Beebe Longley - The Buckingham Research Group Incorporated:
How about the marketing ratio for the year?
Matthew Thomas Farrell:
Say again?
Alice Beebe Longley - The Buckingham Research Group Incorporated:
Will the marketing ratio for the year still be flat or...
Matthew Thomas Farrell:
Yes, yes. So in my -- the way I'm talking you through it is, is if you had the low end of the range of 3%, and you picked the midpoint of that gross margin around 60 down; kept marketing where it was, 12.5%; and you say, "Okay, SG&A, down 110." That math gets you to 50 basis points of operating margin expansion. So -- and clearly, we have -- well on our way with respect to how the first quarter panned out.
Operator:
Our next question comes from the line of Dara Mohsenian with Morgan Stanley.
Dara W. Mohsenian - Morgan Stanley, Research Division:
So you guys have a great history of delivering the double-digit earnings growth historically. I know you're pretty proud of that history. I'm just wondering if -- as we think about this year and the high single-digit earnings growth, it seems like it's a pretty ambitious goal in light of the current competitive environment and clearly, repurchases and SG&A leverage are helping you drive that earnings growth. So I guess, it feels like you're stretching a bit more to hit goals. Is that a fair point? And also, as you think about the strong innovation pipeline, how do you kind of marry the need to invest behind the pipeline for stronger growth beyond this year versus potentially depressing EPS growth by investing behind that strong pipeline this year?
James R. Craigie:
I would tell you to kind of think of this year as a year where we're investing for the future and yet, still delivering an earnings per share growth that I think is at the upper end of the industry. So I kind of look at it as a win-win. We always want to be in that top quartile in earnings growth. In this case, we're below 10%. So if it wasn't for foreign exchange, we'll be in double digits, but we're slightly below 10%. But more importantly, we're investing in the future with all the great new products and the strong advertising support. I would tell you to keep in mind, some of our competitors are actually cutting advertising. Procter's announced last year, they're going to cut $1 billion out of their marketing spending. And we're keeping our marketing spending strong. And we also told you previously, we're actually focusing that a little bit before -- more behind our 4 big mega brands. So we're very excited with the fact we got the best new product pipeline we've ever had this year. We're investing behind it. That's why the first quarter and the second quarter are down or flat versus EPS. So we've expect some very strong growth in the back half of the year. But investments is the right way to think about it, but still delivering very strong earnings growth compared to our competition.
Dara W. Mohsenian - Morgan Stanley, Research Division:
Okay. And then on the repurchase front, 260 million this quarter is a big step-up from recent trends. So can you talk about what changed here to make you more aggressive on that front? And does it signal at all that acquisitions are less likely? Because it didn't sound like that based on the commentary, but I'd love to get an update there.
James R. Craigie:
No, I wouldn't say that acquisitions are unlikely. And with respect to share repurchase, the high watermark for the company in the past was around $250 million a few years ago. So we have been at that level before, and it's a way to think about what was built into the numbers and where are we now. So when we start the year, you're faced with question marks about retailer acceptance of our new products, consumer trial, the impact of Simply Tide. FX became topical even for us, even though we were only 20% international. So that's more of an issue for us this year than in prior years. And input costs have also been -- is also a question mark and then you come to share count. So you have some levers that were all in question marks with respect to that wide range of 6% to 10%, which we've now tightened. So our expectation was to purchase shares this year, up to around $250 million. So that's how we started the year, depending how things would go. So that's what we did in 2 pieces, $140 million in February, and we did a little bit more in March, $120 million. And then looking at it right now, we'd say, "Okay, we have $350 million remaining on our authorization." We don't expect to exhaust that, Dara, or even exceed half of the remainder. But we will do some more before the year's out.
Operator:
Our next question comes from the line of Jason Gere with KeyBanc.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
I guess I want to delve into a little bit on the consumer side, and maybe if you could talk about what you're seeing with consumer trends, the premium side versus the value side. So the laundry, I know right now, is challenged with some of the external factors. And even I think when you go to some of your key retailers, you're seeing some outrageous promotions out there, good for me, bad for you. But at the same point, with gummy kind of in that double-digit range, can you talk more about the personal care innovation that's coming out this year? Because it kind of feels like on the consumer side, maybe this is the swing factor to kind of delivering better than what you thought. Last year's innovation, I thought, was good. But excluding Avid, it only grew like very low single digits. So can you talk a little bit about that and how much of that is a bifurcation between premium and kind of the value consumer?
James R. Craigie:
Yes, I'll be glad to, Jason. First of all, when you look at the first quarter results, we're in roughly 14 categories, and half of them were down, the half were up. So that's not great. We wish it was -- more than half were up. We're excited about the personal care side of our portfolio this year. We've got some great new products. Our FIRST RESPONSE pregnancy kits have -- the first and only pregnancy kit that tells you 6 days before your missed period. Every time, it's gone up a day, the first guy to have it usually benefits the category, so that's very premium-priced. So that's just launched, we're excited. On Nair, we have a whole new line of products going out under Argan oil, new moisturizer on the products, new ingredient. That's hitting market and off to a great start. On the vitamins, we launched a vitamin-plus line on both the kids side and the adult side. That's, again, got better-than-average company margins on it. We expect that to do very well and drive double-digit sales growth this year. Oral care is probably the best year we've had in a long time. We have a whole new line going out under the Truly Radiant name for both toothpaste and toothbrushes. It's got great new distribution. Our early share results are up there, and we're very excited about that. We had a lady -- the TV talk show, The Biggest Loser, who is our spokesperson. The ads are terrific, and that product's off to a very good start. And that's, again, all premium-priced products. And then TROJAN, we have some new condoms, vibrators and lubricants going out, again, very high-premium price in terms of margin in that. So now we've got a very strong portfolio on the personal care side of the world. And also, we told you before, the household side, the cat litter is our star for the moment because it's out the earliest and doing great, but we have new laundry detergent forms. OxiClean, as you know, which is, prior to the company average margins, has got lot of tough stuff out there. The laundry detergent, new bleach-like product, new dish-washing product out there. So our guns are loaded. We're supporting it. The advertising's very strong. And Matt told you before, the second quarter advertising is going to be the highest of any quarter of the year to drive the trial, and we've done stuff on the pricing side, as I say, to make sure we're competitive.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Okay. And then just on that point about you saying the marketing in the second quarter is the highest, is that dollar or percentage of sales? And does that imply, I guess, based on Alice's question that the second half marketing spending will be down year-over-year just on the comparisons?
James R. Craigie:
Yes. So we got a front end -- it's more front-end loaded, right? So it's pretty much both on the percentages and the dollars that's been the highest for the year for Q2. And that means, obviously, we're pulling things forward to get behind the new product launches.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Okay, good. And then just a housekeeping, just with the buybacks, can you provide any color in terms of where we should model share count for the second quarter and just to the full year?
James R. Craigie:
Yes, on a full year basis, where we are right now, it's round numbers, be 139 million shares, and you can -- for average shares on a full year -- if you want to use a full year weighted average number.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Okay. So then for the second quarter, we're looking for something in the high 130s then?
James R. Craigie:
Yes. I just want to make sure that you understand it. So where -- when I say where we are right now, we bought back $260 million worth of shares, so your round number denominator would be 139 million shares to calculate EPS. And I already commented on how much more we might buy for the remainder of the year, so you can do the math on that and you adjust the 139 million downward.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
Right, but in terms of incremental, what you might buy, is that in your guidance of 7% to 9% or not?
James R. Craigie:
Yes.
Jason M. Gere - KeyBanc Capital Markets Inc., Research Division:
That's in your guidance? Okay.
James R. Craigie:
Right, but it's a range.
Operator:
Our next question comes from the line of Joe Altobello with Oppenheimer.
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
Just a couple of quick questions on the laundry category. You mentioned that it was down 5% in the first quarter. Can you remind us what that number was in the fourth quarter in terms of the category decline?
James R. Craigie:
The total laundry category, including liquid powder and the unit dose, was down about 2.9% in the fourth quarter last year. And I believe the number, we're pulling it right now is -- because we often confuse liquid and everything else like that. I'm sorry, it was down 2.2% in the fourth quarter, and it was down 3.9% in the first quarter of this year, all types of laundry products.
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
Okay, so a meaningful deceleration there. In terms of Tide Simply, curious what you're seeing from the impact, from that launch at this point? Is it still too early to tell, or are you seeing much in a way of any share loss there?
James R. Craigie:
Yes, it's too early to tell, Joe. There's a lot going on with the category. Our new product launches, the couponing and trade spending by some of our competitors has clouded the water a little bit like that. It's just too early to tell. We're very happy we got incremental distribution on both our ARM & HAMMER and OxiClean laundry products. And now we started to drive quality, increase advertising and the trade and coupon spending.
Joseph Altobello - Oppenheimer & Co. Inc., Research Division:
Okay. And just one last one on Avid. I guess, the VMS category did slow down a little bit in the fourth quarter. There were some negative articles being written, I guess. Have you seen that category start to accelerate again in the first quarter? Or is that going to take a couple of quarters before that plays out?
James R. Craigie:
Yes. No, you're right. There was some press out there that unfortunately got blown out of sight. The press was very narrow -- or actually, the studies done were very narrow about -- focusing on cardiovascular disease and cancer. The newspeople in the world kind of expanded that to be some very broad headlines that multivitamins weren't effective. So it caused a bit of dent in the category. We're happy and fortunate that we're on the growth side of the category, and we have some incredible -- with the gummy side of the business which has been and will continue to be the growth part of the business. So I think the category will respond. We did a lot of due diligence when we bought this business, and we were warned by the people in this business that these kind of things will happen. They'll be relatively short lived and the things go back. So I think there'll be a pretty quick bounce back in the category on this. As most people take vitamins to supplement their nutritionary [ph] needs, and most people have gaps in their nutrient needs, so I think this bad press will quickly pass through and the category will start growing again.
Operator:
Our next question comes from Jason English with Goldman Sachs.
Jason English - Goldman Sachs Group Inc., Research Division:
I was intrigued by the other press release you guys put out this morning, talking about Walmart's initiative on sustainability and the implications potentially on laundry compaction. Can you talk about how that's progressing in your dialogue with Walmart, what you expect going to go forward and what the implications could be for your business?
James R. Craigie:
Yes, Jason. Yes, that's late-breaking news. We are very happy to see Walmart announce that initiative of at least 25% compaction by 2018. We're very strongly behind all this. We think it's great for the environment, and we'll be working very closely with Walmart to make this happen as soon as possible.
Jason English - Goldman Sachs Group Inc., Research Division:
When they talk about compaction, do you think that includes the unit dose, or is that just referring to traditional liquid?
James R. Craigie:
They're referring to traditional liquid.
Jason English - Goldman Sachs Group Inc., Research Division:
And lastly, on unit dose, it continues to capture more and more share of the overall category, with liquid really driving it. Any plans for you to get into the liquid unit dose category?
Matthew Thomas Farrell:
Yes, Jason. I would take the question. What you said -- it's -- the category kind of flattened out around 8%. Procter launched their Gain version of it, called Gain flings. And so the unit dose is up to about 10%, and it's kind of flattening out there. So I think that's where we're going to see the category plateau at, and I don't care to comment about what we do in terms of new products in the future.
Operator:
Our next question comes from the line of Wendy Nicholson with Citi Research.
Wendy Nicholson - Citigroup Inc, Research Division:
I just had 2 follow-up questions, and I'm not sure if I just misunderstood. But on the guidance for the revenue growth for the back half, 2 things. The reduction was sort of leaning towards the low end of the previous guidance. That's all a price mix issue. And so if you had given us volume expectations for the year, that would be unchanged. Is that right?
Matthew Thomas Farrell:
Well, I can tell you what the expectations are for the year.
Wendy Nicholson - Citigroup Inc, Research Division:
Well, the question is -- you're saying it's a more competitive environment, but does that mean that you expect less market share expansion or less category growth on the volume side?
Matthew Thomas Farrell:
I'm not sure I follow your question.
Wendy Nicholson - Citigroup Inc, Research Division:
You're effectively lowering your top line, and I'm trying to understand why.
Matthew Thomas Farrell:
Well, we said that there's unprecedented price competition in the laundry -- our laundry category, so that's influencing the full year call.
Wendy Nicholson - Citigroup Inc, Research Division:
So that's affecting your market share outlook or your pricing outlook?
Matthew Thomas Farrell:
It's pricing, not market share. As Jim said earlier...
Wendy Nicholson - Citigroup Inc, Research Division:
So your volume outlook for the year hasn't changed?
Matthew Thomas Farrell:
Say again? Our share outlook for the year hasn't changed.
Wendy Nicholson - Citigroup Inc, Research Division:
And your volume, your underlying volume growth outlook for the year hasn't changed?
Matthew Thomas Farrell:
That's correct, that's correct.
Wendy Nicholson - Citigroup Inc, Research Division:
Got you. And my second question is, if the full year revenue growth, let's say, is going to be 3% on an organic basis, but it's only looking like it's kind of 1.5% to 2% in the first half, why exactly it's going to accelerate in the back half? Because I would think all of your new product shipments are actually happening in the first half.
Matthew Thomas Farrell:
Yes. Just kind of remember, we -- even in the first quarter, we had a 200 basis points drag on our top line organic, because of year-over-year incremental slotting and couponing. So all of that is -- it happens in the first couple of quarters of the year. And the absence of that have been -- that you remove that boat anchor in the second half.
James R. Craigie:
Right. And the great trial we're driving behind all the great new products will pay off more in the second half of the year without the drag of the coupon and slotting cost, which heavily hit the first half. All that is netted in our sales numbers in the first few quarters.
Wendy Nicholson - Citigroup Inc, Research Division:
Okay. So but for the back half of the year, you're looking for organic revenue growth close to 4%?
Matthew Thomas Farrell:
Yes, that's correct.
Operator:
Our next question comes from the line of Steve Powers with UBS.
Stephen Powers - UBS Investment Bank, Research Division:
I guess, 2 more questions related to the laundry category. Aside from it being more -- there'd be more competition, more price intensity, is there -- has anything else surprised you in terms of the nature of that competition, who's driving it, which companies, which brands beyond Simply year-to-date? I guess...
James R. Craigie:
Yes. I would say my perspective on it. It wasn't really a total surprise. I've been concerned about this happening for a while. As you know, the weak economy that we've had since 2009 has encouraged consumers in a lot of categories to trade down. We took advantage of that behind our great line of value detergents and some launching -- by launching great new products, increasing advertising support, particularly in ARM & HAMMER. That's led to 5 straight years of share gains for us on ARM & HAMMER. And now, like we've told you before, we're now the #2 laundry detergent company. So our competitors were getting frustrated. We saw that. I feel P&G kind of through the match in the gas by launching a half-priced version of Tide. We responded to that with innovations. We had a whole new line of all ARM & HAMMER pods [ph] called Clean Scentsations out there, and we launched the OxiClean laundry detergent. But unfortunately, a couple of our competitors, namely Henkel and Sun, responded by lowering some feature prices and dropping a lot more coupons at higher values out there. We would never lead such tactics, but we'll be competitive. So we responded to that in the second half of the year to support our targets, and that's where it is. But I think we are doing the right thing and -- by driving innovation initially and -- but like I said, we will not be uncompetitive.
Stephen Powers - UBS Investment Bank, Research Division:
Okay. And then I guess related to it, the second part is, what are your retailer counterparts saying related to all this price investment? I guess, their margins are benefiting from the trade spend, but category growth obviously is suffering. So what's their perspective on it? Are they getting frustrated as well? Is there pressure from that constituency to alter the game?
James R. Craigie:
I think it's a good -- great question. I think it's too early to call that. Don't forget, there's 2 parts to it. They -- the retailers see the trade promotion dollars, and that affects their same-store dollar [ph] range, and that drives some of the category. What's not captured by the retailers, they don't get affected by it or by the categories, all the coupons. And all the coupons that are dropped through the papers and that have been pretty huge. Again, the retailer is immune from that because that doesn't affect the selling price that they get. So it's kind of a mixed bag there, but it certainly isn't good. We said in an earlier answer, the category was starting to rebound in the fourth quarter of last year, and we're rather excited about that and looking forward to a year being driven by innovation, and then the competitive actions to lower prices has kind of hurt the category short term. And I don't know how long it will last. I'm not sure. But we have the firepower to stay competitive on this to deliver our targets.
Operator:
Our next question comes from the line of Bill Chappell with SunTrust.
William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division:
Can you tell me a little bit more -- just on the gross margin side, you're taking out the pricing, marketing mix. Are there other initiatives going on? I mean, would you -- excluding that, see some meaningful gross margin expansion and maybe talk about it, we've exhausted everything out of Victorville? Or are there other initiatives on the horizon? And the kind of the commodity outlook, is that a headwind, a tailwind, any change in the quarter?
Matthew Thomas Farrell:
Yes, Bill. The -- with respect to the gross margin, the types of things, you get all the fanfare and the headlines are new plants. We built the York plant, and we built the Victorville plant. But even aside from that, we always have programs in place to expand gross margin, because we're always dealing with inflation year-over-year. So that continues to be a hallmark of the organization. So I wouldn't say that absent building plants, that we wouldn't -- going to have continued to focus and have meaningful initiatives in place over the next 3 years, so it will help us expand gross margin.
James R. Craigie:
Yes, but I would chime in too. Keep in mind things we've heard about that are coming through the benefits are. We put a cat litter line into our York plant about a year ago, and that's paying huge benefits. And we're in the process of putting expanded capacity in for our gummy vitamin plant into our York facility, and that'll generate cost savings too. So we have good projects ahead of us. We have a 3-year pipeline of Good to Great savings we call ahead of us. So it's always been a hallmark to the company. We're extremely aggressive about it. It's in our -- it's in the -- 25% of everyone's bonus at this company is based on hitting the gross margin improvement targets. So a lot of focus on and around here and a great pipeline of projects and some big -- that includes some big projects.
William B. Chappell - SunTrust Robinson Humphrey, Inc., Research Division:
Okay. And then on the compaction question, I know Walmart said by 2017, 2018. If it was sooner, like say 2015, when would you hear about it, and how quickly could kind of convert to that?
James R. Craigie:
Bill, this is honestly late breaking news that's just come out there. Like I said, we totally support it. We believe it could happen sooner and bigger, but we have to work all that out with Walmart in that. So that's all to be seen. It's just late breaking news and we're again, just very -- we've always been a big supporter of compaction, and we will be in the future.
Operator:
Our next question comes from the lind of Caroline Levy with CLSA.
Brian Doyle - CLSA Limited, Research Division:
This is Brian Doyle in for Caroline. I just had one on laundry. Within the ARM & HAMMER brand, specifically, I was wondering how much of an offset, even though it was down, how much of an offset was the new product line, and whether that will be maybe a bigger help over the balance of the year? And then my second question was just kind of on the model, bridging the 5% or mid-single digit EBIT growth to 7% to 9% on EPS. Is that largely -- I mean, I realize share count is doing a lot of the work there, but I was wondering if there's any other benefit from either the equity earnings or other income line that you're also expecting there.
James R. Craigie:
Yes, Brian, I'll take the first one. If I recall that my number's right, the ARM & HAMMER brands, liquid laundry detergent share went up about 0.5 share point in the first quarter, and the new line, the new product line called Clean Scentsations, I believe, delivered about 0.7% share growth. So you can see it drove all the share growth and then some on the brand in the first quarter. Second question, let me toss that one to Matt?
Matthew Thomas Farrell:
Well, your question on -- your second question is with respect to if you wanted to get to the midpoint of the range, back to my earlier comments, what the impact of the line item JV and other income and interest expense would be?
Brian Doyle - CLSA Limited, Research Division:
Yes, just whether those 2 would get any better.
Matthew Thomas Farrell:
I don't they're not going to get any better. I think on a full year basis, I think a good estimate would be probably $6 million to $8 million improvement year-over-year.
Brian Doyle - CLSA Limited, Research Division:
On a combined basis?
Matthew Thomas Farrell:
Yes, all in, JV, other interest.
Operator:
Our next question comes from the line of Olivia Tong with Bank of America Merrill Lynch.
Olivia Tong - BofA Merrill Lynch, Research Division:
Two questions. First, given that competition is accelerating and macros are getting a bit tougher, can you talk about what gives you confidence that things do improve in the second half? And how much of your changes sort of the lower end of the plus 3 is due to the category growth rates? I assume that if I heard you correctly, you expect your market share assumptions haven't changed. So is it all category growth rates? And maybe you could elaborate a little bit on that.
James R. Craigie:
Yes. We're in a lot of categories. But overall, I would say we've always planned for the worst and hoped for the best. So we don't expect much improvement in the care category growth rates, much at all. We are -- our plan is heavily driven by the innovations driving improved share results. As I told you, our first big one out the door, that's -- the first market grows [ph] on cat litter, the results are spectacular to date, and we hope to see similar results like that because we think we have a great new product line. They've been tested thoroughly with consumers, consumers love them and we're putting our money where our mouth is in terms of spending to drive, first, the distribution in terms of slotting fees and now the trial with advertising and couponing and trade support behind them. So we're not counting much on all about category improvement. If that happens, that's terrific, but we're mostly driving the share of our products through our great new product innovations.
Olivia Tong - BofA Merrill Lynch, Research Division:
And then on the second half, talk a little bit more about what gives you confidence beyond the new products, given that the environment just gotten a whole lot tougher.
James R. Craigie:
Well, first, I would say 2. We're holding up our advertising spending to where it was a year ago. And the word we have, our tracking measures all show is that almost all of our competitors have cut their advertising spending. So we expect our share of voice in the marketplace to switch. It always -- we measure our advertising spending by to be greater than our share of market, and that's the formula that we've had in the past and will be in the future to drive your business results. So we expect to be very competitive and actually be driving growth of our brands through our strong advertising spending. And then you put that behind a great new pipeline of products and you got it. So -- and our sales force has done an excellent -- the incremental distribution we got was tremendous. So again, the whole thing about Q1, the first step was getting incremental distribution, we got it. Q2, we're turning on the gas in terms of marketing spending, we got it. And I just think that's a great formula that'll kick in. And as Matt said in the second half of the year, we get relief from the fact of all the slotting fees and that, that we spent in the first half go away to help drive the gross margin which gets into the net selling prices positive. So this is an age-old formula, but it works and we do it very well and it starts with the great new products and then executing. And we've got a great sales force and marketing team to execute on it. And it's done it before, and we think it'll do it again.
Operator:
Our next question comes from the line of Bill Schmitz from Deutsche Bank.
William Schmitz - Deutsche Bank AG, Research Division:
Jim, like this laundry battle that's going on right now, is this like an all Friday, is this a conflict that will last a couple months or is this just like a full-out war? Because you go back to historical battles like this, even the cereals stuff in like the '90s, and it was like a 2- or 3-year period where people got really stupid. And there's no end game, all it was sort of like zero sum and this like trajectory down. So yes, maybe some commentary on how long you think it will last and like what the sort of end game is for everybody to kind of do this?
James R. Craigie:
Yes, Bill. I really -- I mean, I don't control that all. Obviously, I just had my side of it. I don't know. I can say one point of view that the actions by the competitors were simply to take their users out of the marketplace before our great new products hit and some of the Procter products hit, so it could've been a short-term defensive action to just try to pull aside their users. But as I've said to you before, if they want to continue this out, we will not lead it. But we'll be right there with them, competitive, and we'll see what happens. And I really can't go any further [indiscernible] issue for both competitive and legal reasons.
William Schmitz - Deutsche Bank AG, Research Division:
Got you. And so -- I mean, would you go nuclear [ph] though and then abandon the EPS algorithm if it kind of persisted?
James R. Craigie:
I would never do that.
William Schmitz - Deutsche Bank AG, Research Division:
Okay, all right. And then just a follow-up. I'm trying to do 2 questions in one so you don't hang up on me. These OTC deals like the Merck, Bayer -- the Bayer thing, I'm not sure they want the sun care and Dr. Scholl's business there. Was that something you guys would be interested in at all? And then lastly, how much of that SG&A reduction is going to be reversed in incentive compensation accruals? Because I know gross margin is a big component of your payout and obviously, you're not going to hit it this year.
James R. Craigie:
Yes. Bill, on M&A, you know we can't comment on things like that. We have very defined criteria for finding deals and looking for products that are #1 or 2 or in their categories. And the higher gross margin in our category, have future growth capability, NRIs and have -- asset light, that's what we prefer. That's what we comb the marketplace for. We're very aware of everything going on out there. So we're always open at looking at stuff and we'll make judgments, but I hope the Street and our shareholders respect the fact we're very diligent and disciplined about how we look at acquisitions, and we'll continue to be that way. So that's, that.
Matthew Thomas Farrell:
Yes. Your other question that was probably for the benefit of the 3,500 employees that are listening, incentive comp...
William Schmitz - Deutsche Bank AG, Research Division:
[indiscernible]
Matthew Thomas Farrell:
It's a little -- you remember, we have 4 components to our incentive comp, right, sales, gross margin, EPS and cash. And as we pointed out in the release, expected a record year for free cash flow or cash from operations, I should say. So look, it's still early, Bill. So we wouldn't be making comments on that at this point.
Operator:
Our next question comes from the line of Michael Steib with Crédit Suisse.
Michael Steib - Crédit Suisse AG, Research Division:
My question relates to Avid. Jim, you traded your double-digit sales growth outlook for that business for the full year in your prepared remarks, and you called out specifically significant distribution gains. I wonder, what are these, as yet untapped distribution opportunities then that you still have? And is that really the main driver of the business' growth at this point?
James R. Craigie:
Thanks, Michael. It's not -- it's one of the key drivers. We bought this business. We saw that it was way underdeveloped in terms of distribution. The company we bought it from was a wonderful little family company. They didn't have a lot the resources. They largely had one salesperson. That person largely coverages 5 accounts, and they didn't have the time to get out to the hundreds of other accounts out there, particularly in the food and drug trade. So we have a full-scale sales force supported by brokers, and we have leveraged that to get the full product line out there in all channels of distribution in that. So that's been a big plus, but also, we've been -- I told you we doubled the advertising last year. We're going to take it up at least north of 30% this year. We're putting out new product lines on both the kids and the adults, and we're doing -- driving tons of trials through sampling in that, because our -- the big opportunity for us is really on the adult side. We already have over a 50% share of the kids business. And the adult side, we're #1, but in the share position, but the issue is it's a very small piece, like it's only 6% of all adult vitamins out there. And I think the adult category is 20x the size of the kids category. So -- and our view, it's more like Coca-Cola, there's -- only x percent of the world drinks colas. We look at the fact that only 6% of adults who use vitamins use gummy vitamins. So we believe the upside is 94% to go because I haven't found one person ever in my life who's tasted a gummy vitamin and hasn't preferred it to the hard pill they take. So we're just all about that. It's great upside we're chasing with the -- getting the distribution out there, getting the advertising, getting more new products out there and driving that. So it's -- we love the business.
Operator:
Our next question comes from the line of Connie Maneaty with BMO Capital Markets.
Constance Marie Maneaty - BMO Capital Markets U.S.:
Just one question. Could you just discuss the strategy of taking Oxydol -- sorry, OxiClean into 3 new categories this year, in auto, dish and bleach, as well as detergent? And why you didn't choose to keep it to detergent this year with maybe greater focus on it on it? I'd like to get your perspective.
James R. Craigie:
Yes. Thanks, Connie. Yes, OxiClean is probably -- there are -- of all the brands we have, we have over 80, but of all the brands we have, it probably has the greatest consumer loyalty than any brand we have. People just rave about OxiClean. I told you to start with there's been nothing but gaining share in the laundry additives category, bigger than the next 4 players involved, and those next 4 players include people like P&G and Reckitt and we just keep growing it. We saw that loyalty. We actually did, 2 years ago, go into the dish-wash additive category over there. It did quite well, which proved -- that had license to expand the dish-washing, all behind the brand. The brand is an -- the incredible strength of that brand is fighting stains, which are key in these sort of 2 other categories. Obviously, fighting stains was key in laundry because we're the #1 laundry additive, and we just saw -- as we just saw -- we saw a hole. We thought that people weren't really talking about that laundry detergents. What they're all focused on other things on the side, and we just thought we're the kings of fighting stains. We thought we have the right to take that into a full-scale laundry detergent because the additives aren't used by everybody out there. So that made a logical choice to go do that. Like I'd said we tested our toes into the auto dish world 2 years ago, got great results as auto dish additive, so we went there. And the bleach, well, where we are today, the additive side, is very close cousin to the bleach. We often say on our own advertising, we're better than bleach because you don't run the risk of staining clothes if you accidentally have bleach in there with colored clothes. So that was a natural for us. So we just see this brand as our next great mega brand, and we thought, "Let's just take it all at once in these categories," and made total sense for as far as with the equity of that brand is, which is great stain fighting and just pound that home into logical extensions. We tested the depth, it made total sense. The products are terrific. Consumers love it, and we just let it loose this year.
Operator:
Our next question comes from the line of Kevin Grundy with Jefferies.
Kevin M. Grundy - Jefferies LLC, Research Division:
I'm going to head back to M&A, I guess ask it from a little different angle, Jim. I guess, so you still, I guess, sound a bit less bullish than you did going back to CAGNY. I guess, maybe you can talk a little bit about the pipeline. I guess, we spoke during the quarter, and you said some M&A, some of the valuation multiples from an M&A perspective seem, I guess, a bit full, given what the implied multiple is from Merck's consumer health assets, at least in terms of being reported. So I guess, a, kind of what are you seeing? Are you more or less bullish than you were back in February? I know the multiple is still looking a little bit stretched from an M&A perspective.
James R. Craigie:
Kevin, I really can't say much. I would just say I think you see, overall, the M&A market is heating up out there with lots of deals happening. That's generally a positive thing, because sometimes, companies buy other things, they don't want the entire portfolio, and we bought brands in the past off that. But we're always looking, always scouring, but I'll go back to what I said a few minutes ago. We're very diligent and disciplined about this. I mean, we are protectors of the shareholders' capital, and we have sets of rules we follow and we're doing -- I just promise you, we're looking everywhere and looking for the right deal. And when the time's right and everything else is right, we'll make that deal. We have plenty of firepower, even with the share buybacks. So we're in a position to have our cake and eat it too as far as buying back the shares we've done and still have the firepower to make a big acquisition.
Kevin M. Grundy - Jefferies LLC, Research Division:
And how high would you take the debt leverage? And would you be willing to issue equity for the right deal?
Matthew Thomas Farrell:
I think that would be very unusual for us to issue equity. As Jim said, that we have the ability to borrow a significant amount of debt and up -- over $2 billion of debt and still be able to hold on to our credit rating. And by the way, the share buyback is not being funded by debt. That's being paid completely out of -- starting the year with $500 million of cash and generating close to $300 million of cash after dividends and CapEx. So we have a great ability to lever up and maintain our BBB+ credit rating, largely because historically, what we do is we do take the leverage ratio up, we immediately direct all of our free cash flow to reduce our leverage ratio and the rating agencies are well aware of that practice, and we would follow it again in the future.
James R. Craigie:
Okay. Folks, I have an Analyst Shareholders Meeting coming up here shortly. So I want to thank you for your time this morning. I just want to leave you with a message. We're very excited. First quarter is right on track for us. We accomplished what we want to do in getting all of our great new products out there and a great distribution, and we're all set up to continue that momentum into the back 3 quarters of the year here and right on track to make our targets, so very excited. Year of innovation, think about innovation, we've got the best innovation portfolio out there, and we're putting our money behind -- where our mouth is and supporting it. So we feel very confident in making our targets. So thank you very much.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program, and you may all disconnect. Everyone, have a good day.