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Hasbro, Inc. logo
Hasbro, Inc.
HAS · US · NASDAQ
64.02
USD
+0.92
(1.44%)
Executives
Name Title Pay
Mr. Timothy J. Kilpin President of Toy, Licensing & Entertainment 1.79M
Ms. Roberta Thomson Executive Vice President & Chief Communications Officer --
Ms. Holly Barbacovi Chief People Officer --
Ms. Gina Goetter Executive Vice President & Chief Financial Officer 1.71M
Jeff Jackson Vice President --
Mr. Casey Collins Head of Global Licensed Consumer Products & Business Development --
Mr. Christian P. Cocks Chief Executive Officer & Director 4.15M
Mr. Tarrant L. Sibley Executive Vice President, Chief Legal Officer & Corporate Secretary 1.09M
Mr. Steven L. Zoltick Executive Vice President & Chief Information Officer --
Mr. Jason Bunge Chief Marketing Officer --
Insider Transactions
Date Name Title Acquisition Or Disposition Stock / Options # of Shares Price
2024-06-30 Stoddart Richard S Chair of the Board A - A-Award Phantom Stock Units 187 0
2024-06-30 Gersh Lisa director A - A-Award Phantom Stock Units 1122 0
2024-05-29 Sibley Tarrant L. EVP, CLO and Corp Secretary D - S-Sale Common Stock (Par Value $.50 per share) 13000 60.2648
2024-05-17 KILPIN TIMOTHY J. President, Toy, Lic & Ent D - F-InKind Common Stock (Par Value $.50 per share) 4138 59.55
2024-05-17 KILPIN TIMOTHY J. President, Toy, Lic & Ent D - F-InKind Common Stock (Par Value $.50 per share) 1099 59.55
2024-05-17 GOETTER GINA M EVP & CFO D - F-InKind Common Stock (Par Value $.50 per share) 10311 59.55
2024-05-16 Stone West Mary E director A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-05-16 Stoddart Richard S Chair of the Board A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-05-16 Richie Laurel director A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-05-16 Mahoney Owen director A - A-Award Common Stock 2923 0
2024-05-16 Jorgensen Blake J director A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-05-16 HARRIS DARIN S director A - A-Award Common Stock 2923 0
2024-05-16 Hamren Elizabeth director A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-05-16 GIBEAU FRANK D director A - A-Award Common Stock 2923 0
2024-05-16 Gersh Lisa director A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-05-16 Cochran Hope F director A - A-Award Common Stock (Par Value $.50 per share) 2923 0
2024-03-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 117 0
2024-03-31 Stoddart Richard S Chair of the Board A - A-Award Phantom Stock Units 191 0
2024-03-31 Gersh Lisa director A - A-Award Phantom Stock Units 1147 0
2024-03-23 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 419 55.48
2024-03-21 Mahoney Owen director A - A-Award Common Stock 487 0
2024-03-21 HARRIS DARIN S director A - A-Award Common Stock 487 0
2024-03-21 GIBEAU FRANK D director A - A-Award Common Stock 487 0
2024-03-21 Mahoney Owen director D - Common Stock 0 0
2024-03-21 HARRIS DARIN S director D - Common Stock 0 0
2024-03-21 GIBEAU FRANK D director D - Common Stock 0 0
2024-03-18 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 2348 52.8
2024-03-07 Williams Cynthia W President, WOTC A - A-Award Common Stock (Par Value $.50 per share) 24579 0
2024-03-07 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 18889 0
2024-03-07 KILPIN TIMOTHY J. President, Toy, Lic & Ent A - A-Award Common Stock (Par Value $.50 per share) 28817 0
2024-03-07 GOETTER GINA M EVP & CFO A - A-Award Common Stock (Par Value $.50 per share) 43588 0
2024-03-07 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 101705 0
2024-03-07 Atkinson Najuma EVP & Chief People Officer A - A-Award Common Stock (Par Value $.50 per share) 18889 0
2024-03-07 Austin Matthew Edward EVP & Chief Revenue Officer A - A-Award Common Stock (Par Value $.50 per share) 23732 0
2024-02-24 Williams Cynthia W President, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 1238 50.11
2024-02-25 Williams Cynthia W President, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 3513 50.11
2024-02-25 Williams Cynthia W President, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 339 50.11
2024-02-24 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 1052 50.11
2024-02-25 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 349 50.11
2024-02-24 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 5250 50.11
2024-02-25 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 3270 50.11
2024-02-24 Austin Matthew Edward EVP & Chief Revenue Officer D - F-InKind Common Stock (Par Value $.50 per share) 1598 50.11
2024-02-25 Austin Matthew Edward EVP & Chief Revenue Officer D - F-InKind Common Stock (Par Value $.50 per share) 347 50.11
2024-02-24 Atkinson Najuma EVP & Chief People Officer D - F-InKind Common Stock (Par Value $.50 per share) 1050 50.11
2024-02-25 Atkinson Najuma EVP & Chief People Officer D - F-InKind Common Stock (Par Value $.50 per share) 336 50.11
2024-02-21 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 2214 0
2024-02-21 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 672 50.23
2024-02-21 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 1055 0
2024-02-21 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 321 50.23
2024-02-21 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 2109 0
2024-02-21 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 640 50.23
2024-02-21 Austin Matthew Edward EVP & Chief Revenue Officer A - A-Award Common Stock (Par Value $.50 per share) 1504 0
2024-02-21 Austin Matthew Edward EVP & Chief Revenue Officer D - F-InKind Common Stock (Par Value $.50 per share) 707 50.23
2024-02-17 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 656 50.79
2024-02-17 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 561 50.79
2024-02-17 Austin Matthew Edward EVP & Chief Revenue Officer D - F-InKind Common Stock (Par Value $.50 per share) 619 50.79
2023-12-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 127 0
2023-12-31 Stoddart Richard S director A - A-Award Phantom Stock Units 209 0
2023-12-31 Gersh Lisa director A - A-Award Phantom Stock Units 1252 0
2023-09-30 Stoddart Richard S director A - A-Award Phantom Stock Units 159 0
2023-09-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 97 0
2023-09-30 Gersh Lisa director A - A-Award Phantom Stock Units 956 0
2023-06-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 98 0
2023-06-30 Stoddart Richard S director A - A-Award Phantom Stock Units 161 0
2023-06-30 Gersh Lisa director A - A-Award Phantom Stock Units 982 0
2023-05-18 Austin Matthew Edward EVP & Chief Revenue Officer D - Common Stock (Par Value $.50 per share) 0 0
2023-02-18 Austin Matthew Edward EVP & Chief Revenue Officer D - Stock Option (Right to Buy) 7625 96.79
2023-05-18 Austin Matthew Edward EVP & Chief Revenue Officer D - Stock Option (Right to Buy) 9884 90.18
2023-05-18 Austin Matthew Edward EVP & Chief Revenue Officer D - Stock Option (Right to Buy) 10124 94.89
2023-05-18 Austin Matthew Edward EVP & Chief Revenue Officer D - Stock Option (Right to Buy) 48393 55.78
2023-05-18 KILPIN TIMOTHY J. President, Toy, Lic & Ent D - Common Stock (Par Value $.50 per share) 0 0
2023-05-18 KILPIN TIMOTHY J. President, Toy, Lic & Ent D - Stock Option (Right to Buy) 34436 61.71
2023-05-18 GOETTER GINA M EVP & CFO D - Common Stock (Par Value $.50 per share) 0 0
2023-05-18 Zecher Linda Kay director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Stone West Mary E director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Stoddart Richard S director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Richie Laurel director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Leinbach Tracy A director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Jorgensen Blake J director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Hamren Elizabeth director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Gersh Lisa director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 Cochran Hope F director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-05-18 BURNS MICHAEL RAYMOND director A - A-Award Common Stock (Par Value $.50 per share) 2838 0
2023-03-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 117 0
2023-03-31 Stoddart Richard S director A - A-Award Phantom Stock Units 191 0
2023-03-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 754 0
2023-03-31 Gersh Lisa director A - A-Award Phantom Stock Units 1188 0
2023-03-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 68 0
2023-03-23 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 419 48.75
2023-02-24 Cocks Christian P Chief Executive Officer A - A-Award Option (Right to Buy) 235216 55.78
2023-02-24 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 47060 0
2023-02-25 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 3113 55.78
2023-02-24 Thomas Deborah EVP and CFO A - A-Award Common Stock (Par Value $.50 per share) 22410 0
2023-02-25 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 1863 55.78
2023-02-24 Thomas Deborah EVP and CFO A - A-Award Option (Right to Buy) 112008 55.78
2023-02-24 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Option (Right to Buy) 49284 55.78
2023-02-24 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 9861 0
2023-02-25 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 336 55.78
2023-02-24 Atkinson Najuma EVP & Chief People Officer A - A-Award Stock Option (Right to Buy) 48164 55.78
2023-02-24 Atkinson Najuma EVP & Chief People Officer A - A-Award Common Stock (Par Value $.50 per share) 9637 0
2023-02-25 Atkinson Najuma EVP & Chief People Officer D - F-InKind Common Stock (Par Value $.50 per share) 340 55.78
2023-02-24 Williams Cynthia W President, WOTC A - A-Award Stock Option (Right to Buy) 67205 55.78
2023-02-24 Williams Cynthia W President, WOTC A - A-Award Common Stock (Par Value $.50 per share) 13446 0
2023-02-25 Williams Cynthia W President, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 3485 55.78
2023-02-25 Williams Cynthia W President, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 270 55.78
2023-02-22 Thomas Deborah EVP and CFO A - A-Award Common Stock (Par Value $.50 per share) 8834 0
2023-02-22 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 2681 57.02
2023-02-22 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 10332 0
2023-02-22 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 2325 0
2023-02-22 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 1055 57.02
2023-02-22 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 4372 57.02
2023-02-22 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 3682 0
2023-02-22 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 1118 57.02
2023-02-17 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 646 58.8
2023-02-18 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 327 58.8
2023-02-17 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 1681 58.8
2023-02-18 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 784 58.8
2023-02-17 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 561 58.8
2023-02-18 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 1045 58.8
2023-02-17 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 261 58.8
2022-12-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 102 61.01
2022-12-31 Stoddart Richard S director A - A-Award Phantom Stock Units 1259 61.01
2022-12-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 656 61.01
2022-12-31 Gersh Lisa director A - A-Award Phantom Stock Units 1034 61.01
2022-12-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 59 61.01
2022-11-13 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 2222 62.03
2022-11-13 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 915 62.03
2022-11-13 Nyman Eric President & COO D - F-InKind Common Stock (Par Value $.50 per share) 1242 62.03
2022-11-13 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 1372 62.03
2022-10-28 Stoddart Richard S director D - F-InKind Common Stock (Par Value $.50 per share) 9749 65.46
2022-09-30 Zecher Linda Kay A - A-Award Phantom Stock Units 91 67.42
2022-09-30 Stoddart Richard S A - A-Award Phantom Stock Units 1127 67.42
2022-09-30 BRONFIN KENNETH A A - A-Award Phantom Stock Units 52 67.42
2022-09-30 PHILIP EDWARD M A - A-Award Phantom Stock Units 588 67.42
2022-09-30 Gersh Lisa A - A-Award Phantom Stock Units 926 67.42
2022-06-30 Zecher Linda Kay A - A-Award Phantom Stock Units 74 81.88
2022-06-30 Stoddart Richard S A - A-Award Phantom Stock Units 921 81.88
2022-06-30 PHILIP EDWARD M A - A-Award Phantom Stock Units 479 81.88
2022-06-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 479 0
2022-06-30 Gersh Lisa A - A-Award Phantom Stock Units 757 81.88
2022-06-30 Gersh Lisa director A - A-Award Phantom Stock Units 757 0
2022-06-30 BRONFIN KENNETH A A - A-Award Phantom Stock Units 43 81.88
2022-06-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 43 0
2022-06-08 Williams Cynthia W President, WOTC D - Common Stock (Par Value $.50 per share) 0 0
2022-06-08 Williams Cynthia W President, WOTC D - Stock Option (Right to Buy) 15807 94.89
2022-06-08 Atkinson Najuma EVP & Chief People Officer D - Common Stock (Par Value $.50 per share) 0 0
2022-06-08 Atkinson Najuma EVP & Chief People Officer D - Stock Option (Right to Buy) 15148 94.89
2022-06-08 Zecher Linda Kay A - D-Return Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Stone West Mary E A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Stoddart Richard S A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Richie Laurel A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 PHILIP EDWARD M A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Leinbach Tracy A A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Jorgensen Blake J A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Hamren Elizabeth A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Gersh Lisa A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 Cochran Hope F A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 BURNS MICHAEL RAYMOND A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-06-08 BRONFIN KENNETH A A - A-Award Common Stock (Par Value $.50 per share) 1975 0
2022-04-25 BURNS MICHAEL RAYMOND A - P-Purchase Common Stock (Par Value $.50 per share) 2500 87.7026
2022-04-21 Cocks Christian P Chief Executive Officer A - P-Purchase Common Stock (Par Value $.50 per share) 8800 89.713
2022-04-01 Jorgensen Blake J A - A-Award Common Stock (Par Value $.50 per share) 289 0
2022-04-01 Hamren Elizabeth A - A-Award Common Stock (Par Value $.50 per share) 289 0
2022-04-01 Hamren Elizabeth director D - Common Stock (Par Value $.50 per share) 0 0
2022-04-01 Jorgensen Blake J director D - Common Stock (Par Value $.50 per share) 0 0
2022-02-25 Nyman Eric President & COO A - A-Award Common Stock (Par Value $.50 per share) 7904 0
2022-03-31 Zecher Linda Kay A - A-Award Phantom Stock Units 72 81.92
2022-03-31 Stoddart Richard S A - A-Award Phantom Stock Units 413 81.92
2022-03-31 PHILIP EDWARD M A - A-Award Phantom Stock Units 462 81.92
2022-03-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 462 0
2022-03-31 Gersh Lisa A - A-Award Phantom Stock Units 742 81.92
2022-03-31 Gersh Lisa director A - A-Award Phantom Stock Units 742 0
2022-03-31 BRONFIN KENNETH A A - A-Award Phantom Stock Units 42 81.92
2022-03-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 42 0
2022-03-23 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 420 86.94
2022-03-14 Cocks Christian P Chief Executive Officer D - F-InKind Common Stock (Par Value $.50 per share) 1359 87.63
2022-03-11 Nyman Eric President & COO D - F-InKind Common Stock (Par Value $.50 per share) 321 87.82
2022-02-25 Throop Darren D President & CEO, eOne A - A-Award Common Stock (Par Value $.50 per share) 15808 0
2022-02-25 Throop Darren D President & CEO, eOne A - A-Award Option (Right to Buy) 79039 94.89
2022-02-25 Thomas Deborah EVP and CFO A - A-Award Common Stock (Par Value $.50 per share) 12120 0
2022-02-25 Thomas Deborah EVP and CFO A - A-Award Option (Right to Buy) 60597 94.89
2022-02-25 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 3162 0
2022-02-25 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Option (Right to Buy) 15808 94.89
2022-02-25 Nyman Eric President & COO A - A-Award Option (Right to Buy) 57962 94.89
2022-02-25 Nyman Eric President & COO A - A-Award Common Stock (Par Value $.50 per share) 11593 0
2022-02-25 Johnson Dolph EVP, Chief HR Resources Offcr A - A-Award Common Stock (Par Value $.50 per share) 5270 0
2022-02-25 Johnson Dolph EVP, Chief HR Resources Offcr A - A-Award Option (Right to Buy) 26347 94.89
2022-02-25 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - A-Award Common Stock (Par Value $.50 per share) 2820 0
2022-02-25 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - A-Award Option (Right to Buy) 14096 94.89
2022-02-25 Cocks Christian P Chief Executive Officer A - A-Award Option (Right to Buy) 98799 94.89
2022-02-25 Cocks Christian P Chief Executive Officer A - A-Award Common Stock (Par Value $.50 per share) 19760 0
2022-02-23 Sibley Tarrant L. EVP, CLO and Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 5575 0
2022-02-23 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 1719 93.74
2022-02-23 Thomas Deborah EVP and CFO A - A-Award Common Stock (Par Value $.50 per share) 11679 0
2022-02-23 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 5296 93.74
2022-02-23 Nyman Eric Chief Consumer Officer & COO A - A-Award Common Stock (Par Value $.50 per share) 3632 0
2022-02-23 Nyman Eric Chief Consumer Officer & COO D - F-InKind Common Stock (Par Value $.50 per share) 1102 93.74
2022-02-23 Johnson Dolph EVP, Chief HR Resources Offcr A - A-Award Common Stock (Par Value $.50 per share) 7167 0
2022-02-23 Johnson Dolph EVP, Chief HR Resources Offcr D - F-InKind Common Stock (Par Value $.50 per share) 2917 93.74
2022-02-23 Hogg Michael EVP, Chief Commercial Officer A - A-Award Common Stock (Par Value $.50 per share) 4341 0
2022-02-23 Hogg Michael EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 2324 93.74
2022-02-23 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - A-Award Common Stock (Par Value $.50 per share) 5044 0
2022-02-23 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 1531 93.74
2022-02-23 Cocks Christian P President & COO, WOTC A - A-Award Common Stock (Par Value $.50 per share) 4358 0
2022-02-23 Cocks Christian P President & COO, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 1385 93.74
2022-02-18 Throop Darren D CEO, Entertainment One D - F-InKind Common Stock (Par Value $.50 per share) 16738 98.22
2022-02-18 Throop Darren D CEO, Entertainment One D - F-InKind Common Stock (Par Value $.50 per share) 2790 98.22
2022-02-18 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 784 98.22
2022-02-19 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 682 98.22
2022-02-18 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 327 98.22
2022-02-19 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 307 98.22
2022-02-18 Nyman Eric Chief Consumer Officer & COO D - F-InKind Common Stock (Par Value $.50 per share) 216 98.22
2022-02-19 Nyman Eric Chief Consumer Officer & COO D - F-InKind Common Stock (Par Value $.50 per share) 173 98.22
2022-02-18 Johnson Dolph EVP, Chief HR Resources Offcr D - F-InKind Common Stock (Par Value $.50 per share) 523 98.22
2022-02-19 Johnson Dolph EVP, Chief HR Resources Offcr D - F-InKind Common Stock (Par Value $.50 per share) 394 98.22
2022-02-18 Hogg Michael EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 3319 98.22
2022-02-19 Hogg Michael EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 366 98.22
2022-02-18 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 261 98.22
2022-02-19 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 278 98.22
2022-02-18 Cocks Christian P President & COO, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 839 98.22
2022-02-18 Cocks Christian P President & COO, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 210 98.22
2022-02-19 Cocks Christian P President & COO, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 167 98.22
2022-02-17 Throop Darren D eOne President D - F-InKind Common Stock (Par Value $.50 per share) 5991 101.78
2022-02-17 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 1681 101.7
2022-02-17 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 614 101.7
2022-02-17 Nyman Eric Chief Consumer Officer & COO D - F-InKind Common Stock (Par Value $.50 per share) 578 101.7
2022-02-17 Johnson Dolph EVP, Chief HR Resources Offcr D - F-InKind Common Stock (Par Value $.50 per share) 1133 101.7
2022-02-17 Courtney Thomas J Jr. SVP, Chief Global Operations D - F-InKind Common Stock (Par Value $.50 per share) 591 101.7
2022-02-17 Cocks Christian P President & COO, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 463 101.7
2021-08-11 Hogg Michael EVP, Chief Commercial Officer D - S-Sale Common Stock (Par Value $.50 per share) 820 99.3687
2021-08-11 Hogg Michael EVP, Chief Commercial Officer D - S-Sale Common Stock (Par Value $.50 per share) 2180 98.2883
2021-08-12 Hogg Michael EVP, Chief Commercial Officer D - S-Sale Common Stock (Par Value $.50 per share) 2000 99.2728
2022-01-04 Sibley Tarrant L. EVP, CLO and Corp Secretary D - S-Sale Common Stock (Par Value $.50 per share) 2000 105
2021-12-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 57 0
2021-12-31 Stoddart Richard S Interim CEO A - A-Award Phantom Stock Units 72 0
2021-12-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 369 0
2021-12-31 Gersh Lisa director A - A-Award Phantom Stock Units 593 0
2021-12-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 33 0
2021-11-23 Thomas Deborah EVP and CFO D - G-Gift Common Stock (Par Value $.50 per share) 5000 0
2021-11-17 Nyman Eric Chief Consumer Officer & COO D - G-Gift Common Stock (Par Value $.50 per share) 50 0
2021-11-17 Nyman Eric Chief Consumer Officer & COO A - G-Gift Common Stock (Par Value $.50 per share) 25 0
2021-11-19 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - M-Exempt Common Stock (Par Value $.50 per share) 9186 74.42
2021-11-19 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - S-Sale Common Stock (Par Value $.50 per share) 9186 100
2021-11-23 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - S-Sale Common Stock (Par Value $.50 per share) 6500 100.5273
2021-11-19 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - M-Exempt Option (Right to Buy) 9186 74.42
2021-11-17 Sibley Tarrant L. EVP, CLO and Corp Secretary A - M-Exempt Common Stock (Par Value $.50 per share) 5498 61.77
2021-11-17 Sibley Tarrant L. EVP, CLO and Corp Secretary D - S-Sale Common Stock (Par Value $.50 per share) 5498 100.8277
2021-11-17 Sibley Tarrant L. EVP, CLO and Corp Secretary D - M-Exempt Common Stock (Par Value $.50 per share) 5498 61.77
2021-11-13 Thomas Deborah EVP and CFO D - F-InKind Common Stock (Par Value $.50 per share) 2222 98.01
2021-11-13 Sibley Tarrant L. EVP, CLO and Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 613 98.01
2021-11-13 Nyman Eric Chief Consumer Officer & COO D - F-InKind Common Stock (Par Value $.50 per share) 831 98.01
2021-11-13 Johnson Dolph EVP, Chief HR Resources Offcr D - F-InKind Common Stock (Par Value $.50 per share) 1758 98.01
2021-11-13 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 525 98.01
2021-11-13 Cocks Christian P President & COO, WOTC D - F-InKind Common Stock (Par Value $.50 per share) 737 98.01
2021-11-08 Thomas Deborah EVP and CFO A - M-Exempt Common Stock (Par Value $.50 per share) 14000 61.77
2021-11-08 Thomas Deborah EVP and CFO A - M-Exempt Common Stock (Par Value $.50 per share) 6798 74.42
2021-11-08 Thomas Deborah EVP and CFO D - S-Sale Common Stock (Par Value $.50 per share) 14000 96.2266
2021-11-08 Thomas Deborah EVP and CFO D - S-Sale Common Stock (Par Value $.50 per share) 6798 95.8581
2021-11-08 Thomas Deborah EVP and CFO D - M-Exempt Option (Right to Buy) 14000 61.77
2021-11-08 Thomas Deborah EVP and CFO D - M-Exempt Option (Right to Buy) 6798 74.42
2021-10-28 Stoddart Richard S Interim CEO A - A-Award Common Stock (Par Value $.50 per share) 26220 0
2021-03-23 Cocks Christian P President & COO, WOTC A - A-Award Common Stock (Par Value $.50 per share) 2773 0
2021-03-23 Cocks Christian P President & COO, WOTC A - A-Award Option (Right to Buy) 6931 96.73
2021-09-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 65 0
2021-09-30 Stoddart Richard S director A - A-Award Phantom Stock Units 83 0
2021-09-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 419 0
2021-09-30 Gersh Lisa director A - A-Award Phantom Stock Units 672 0
2021-09-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 37 0
2021-07-29 Nyman Eric Chairman Consumer Officer, COO A - M-Exempt Common Stock (Par Value $.50 per share) 5711 86.66
2021-07-29 Nyman Eric Chairman Consumer Officer, COO A - M-Exempt Common Stock (Par Value $.50 per share) 5724 74.42
2021-07-29 Nyman Eric Chairman Consumer Officer, COO D - S-Sale Common Stock (Par Value $.50 per share) 11435 100.0837
2021-07-29 Nyman Eric Chairman Consumer Officer, COO D - M-Exempt Option (Right to Buy) 5724 74.42
2021-07-29 Nyman Eric Chairman Consumer Officer, COO D - M-Exempt Option (Right to Buy) 5711 86.66
2021-07-28 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 210378 61.77
2021-07-28 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 105646 100.2972
2021-07-28 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 73719 101.5619
2021-07-28 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 31013 102.3674
2021-07-28 GOLDNER BRIAN Chairman & CEO D - M-Exempt Option (Right to Buy) 210378 61.77
2021-06-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 61 0
2021-06-30 Stoddart Richard S director A - A-Award Phantom Stock Units 77 0
2021-06-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 391 0
2021-06-30 Gersh Lisa director A - A-Award Phantom Stock Units 630 0
2021-06-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 36 0
2021-05-28 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 15427 95.6913
2021-05-28 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 45 96.43
2021-05-28 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 15996 95.6911
2021-05-28 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 47 96.43
2021-05-26 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 3567 95
2021-05-27 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.0119
2021-05-26 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 2909 95
2021-05-27 HASSENFELD ALAN G D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.0129
2021-05-20 Richie Laurel director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-18 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.754
2021-05-18 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.7523
2021-05-20 Stoddart Richard S director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 9475 95
2021-05-21 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 21486 95.025
2021-05-20 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 8016 95
2021-05-21 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 23032 95.0222
2021-05-20 Zecher Linda Kay director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 Stone West Mary E director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 Stoddart Richard S director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 PHILIP EDWARD M director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 BURNS MICHAEL RAYMOND director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 Leinbach Tracy A director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 Gersh Lisa director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 Cochran Hope F director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-20 BRONFIN KENNETH A director A - A-Award Common Stock (Par Value $.50 per share) 1700 0
2021-05-18 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.754
2021-05-18 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 85.7523
2021-05-14 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 96.4124
2021-05-17 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.1879
2021-05-14 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 96.4144
2021-05-17 HASSENFELD ALAN G director D - S-Sale Common Stock (Par Value $.50 per share) 75000 95.1832
2021-05-10 Frascotti John director A - M-Exempt Common Stock (Par Value $.50 per share) 1454 74.42
2021-05-10 Frascotti John director D - S-Sale Common Stock (Par Value $.50 per share) 1454 101.0333
2021-05-10 Frascotti John director D - M-Exempt Option (Right to Buy) 1454 74.42
2021-05-07 BRONFIN KENNETH A director D - S-Sale Common Stock (Par Value $.50 per share) 3000 99.2975
2021-05-05 Frascotti John director A - M-Exempt Common Stock (Par Value $.50 per share) 15854 61.77
2021-05-07 Frascotti John director A - M-Exempt Common Stock (Par Value $.50 per share) 3810 61.77
2021-05-06 Frascotti John director D - S-Sale Common Stock (Par Value $.50 per share) 15854 99.761
2021-05-07 Frascotti John director D - S-Sale Common Stock (Par Value $.50 per share) 3810 99.75
2021-05-06 Frascotti John director D - M-Exempt Option (Right to Buy) 15854 61.77
2021-05-07 Frascotti John director D - M-Exempt Option (Right to Buy 3810 61.77
2021-05-03 Frascotti John director A - M-Exempt Common Stock (Par Value $.50 per share) 2214 61.77
2021-05-03 Frascotti John director D - S-Sale Common Stock (Par Value $.50 per share) 2214 100.1707
2021-05-03 Frascotti John director D - M-Exempt Option (Right to Buy) 2214 61.77
2021-03-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 59 0
2021-03-31 Stoddart Richard S director A - A-Award Phantom Stock Units 76 0
2021-03-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 383 0
2021-03-31 Gersh Lisa director A - A-Award Phantom Stock Units 614 0
2021-03-31 Davis Sir Crispin director A - A-Award Phantom Stock Units 427 0
2021-03-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 34 0
2021-03-23 Cocks Christian P President & COO, WOTC A - A-Award Common Stock (Par Value $.50 per share) 1302 0
2021-03-23 Cocks Christian P President & COO, WOTC A - A-Award Option (Right to Buy) 2773 96.06
2021-03-11 Nyman Eric Chief Consumer Officer & COO A - A-Award Common Stock (Par Value $.50 per share) 2218 0
2021-03-11 Nyman Eric Chief Consumer Officer & COO A - A-Award Option (Right to Buy) 5545 96.06
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Common Stock (Par Value $.50 per share) 0 0
2021-03-01 Nyman Eric Chief Consumer Officer & COO I - Common Stock (Par Value $.50 per share) 0 0
2019-02-23 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 5724 74.42
2020-02-21 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 4981 98.8
2021-02-20 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 5167 98.1
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 8566 86.66
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 10655 96.79
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 13862 90.18
2021-03-01 Cocks Christian P President & COO, WOTC D - Common Stock (Par Value $.50 per share) 0 0
2020-02-21 Cocks Christian P President & COO, WOTC D - Stock Option (Right to Buy) 1686 98.8
2021-02-20 Cocks Christian P President & COO, WOTC D - Stock Option (Right to Buy) 3396 98.1
2021-03-01 Cocks Christian P President & COO, WOTC D - Stock Option (Right to Buy) 10279 86.66
2021-03-01 Cocks Christian P President & COO, WOTC D - Stock Option (Right to Buy) 12915 96.79
2021-03-01 Cocks Christian P President & COO, WOTC D - Stock Option (Right to Buy) 13862 90.18
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Common Stock (Par Value $.50 per share) 0 0
2019-02-23 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 5724 74.42
2020-02-21 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 4981 98.8
2021-02-20 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 5167 98.1
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 8566 86.66
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 10655 96.79
2021-03-01 Nyman Eric Chief Consumer Officer & COO D - Stock Option (Right to Buy) 13862 90.18
2021-02-19 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per share) 642 91.2
2021-02-20 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per share) 567 91.2
2021-02-19 Sibley Tarrant L. EVP, CLO & Corp. Secretary D - F-InKind Common Stock (Par Value $.50 per share) 307 91.2
2021-02-20 Sibley Tarrant L. EVP, CLO & Corp. Secretary D - F-InKind Common Stock (Par Value $.50 per share) 93 91.2
2021-02-19 Frascotti John President & COO D - F-InKind Common Stock (Par Value $.50 per share) 1284 91.2
2021-02-20 Frascotti John President & COO D - F-InKind Common Stock (Par Value $.50 per share) 2129 91.2
2021-02-19 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 394 91.2
2021-02-20 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 284 91.2
2021-02-19 Hogg Michael EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 366 91.2
2021-02-20 Hogg Michael EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 388 91.2
2021-02-19 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 273 91.2
2021-02-20 Courtney Thomas J Jr. EVP, Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 245 91.2
2021-02-18 Throop Darren D CEO, Entertainment One D - F-InKind Common Stock (Par Value $.50 per share) 16592 90.97
2021-02-18 Throop Darren D CEO, Entertainment One D - F-InKind Common Stock (Par Value $.50 per share) 2767 90.97
2021-02-18 Thomas Deborah EVP & CFO D - F-InKind Common Stock (Par Value $.50 per share) 781 90.97
2021-02-18 Sibley Tarrant L. EVP, CLO & Corp Secretary D - F-InKind Common Stock (Par Value $.50 per share) 325 90.97
2021-02-18 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 539 90.97
2021-02-18 Hogg Michael EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 2213 90.97
2021-02-18 Frascotti John President & COO D - F-InKind Common Stock (Par Value $.50 per share) 1148 90.97
2021-02-18 Courtney Thomas J Jr. EVP,Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 300 90.97
2021-02-17 Throop Darren D CEO, Entertainment One A - A-Award Common Stock (Par Value $.50 per share) 33267 0
2021-02-17 Throop Darren D CEO, Entertainment One A - A-Award Option (Right to Buy) 83167 90.18
2021-02-17 Thomas Deborah EVP & CFO A - A-Award Common Stock (Par Value $.50 per share) 16634 0
2021-02-17 Thomas Deborah EVP & CFO A - A-Award Option (Right to Buy) 41584 90.18
2021-02-17 Sibley Tarrant L. EVP, CLO & Corp Secretary A - A-Award Common Stock (Par Value $.50 per share) 5822 0
2021-02-17 Sibley Tarrant L. EVP, CLO & Corp Secretary A - A-Award Option (Right to Buy) 14555 90.18
2021-02-17 Johnson Dolph EVP. Chief HR Officer A - A-Award Common Stock (Par Value $.50 per share) 11089 0
2021-02-17 Johnson Dolph EVP. Chief HR Officer A - A-Award Option (Right to Buy) 27723 90.18
2021-02-17 GOLDNER BRIAN Chairman & CEO A - A-Award Option (Right to Buy) 210690 90.18
2021-02-17 GOLDNER BRIAN Chairman & CEO A - A-Award Common Stock (Par Value $.50 per share) 84276 0
2021-02-17 Frascotti John President & COO A - A-Award Common Stock (Par Value $.50 per share) 24396 0
2021-02-17 Frascotti John President & COO A - A-Award Option (Right to Buy) 60990 90.18
2021-02-17 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - A-Award Common Stock (Par Value $.50 per share) 5545 0
2021-02-17 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - A-Award Option (Right to Buy) 13862 90.18
2021-02-09 GOLDNER BRIAN Chairman of the Board & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 14165 52.11
2021-02-09 GOLDNER BRIAN Chairman of the Board & CEO D - S-Sale Common Stock (Par Value $.50 per share) 8031 91.116
2021-02-09 GOLDNER BRIAN Chairman of the Board & CEO D - S-Sale Common Stock (Par Value $.50 per share) 6134 93.125
2021-02-09 GOLDNER BRIAN Chairman of the Board & CEO D - M-Exempt Option (Right to Buy) 14165 52.11
2021-01-26 Sibley Tarrant L. SVP, CLO & Secretary A - M-Exempt Common Stock (Par Value $.50 per share) 2260 52.11
2021-01-26 Sibley Tarrant L. SVP, CLO & Secretary D - F-InKind Common Stock (Par Value $.50 per share) 1589 96.85
2021-01-26 Sibley Tarrant L. SVP, CLO & Secretary D - M-Exempt Option (Right to Buy) 2260 52.11
2021-01-06 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 42497 52.11
2021-01-06 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 42497 94.0749
2021-01-06 GOLDNER BRIAN Chairman & CEO D - M-Exempt Option (Right to Buy) 42497 52.11
2020-12-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 60 0
2020-12-31 Stoddart Richard S director A - A-Award Phantom Stock Units 77 0
2020-12-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 390 0
2020-12-31 Gersh Lisa director A - A-Award Phantom Stock Units 627 0
2020-12-31 Davis Sir Crispin director A - A-Award Phantom Stock Units 436 0
2020-12-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 35 0
2020-12-16 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 50663 52.11
2020-12-16 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 6000 52.11
2020-12-16 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 50663 92.3922
2020-12-16 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 6000 93.3037
2020-12-16 GOLDNER BRIAN Chairman & CEO D - M-Exempt Option (Right to Buy) 56663 52.11
2020-11-13 Thomas Deborah EVP, CFO A - A-Award Common Stock (Par Value $.50 per share) 9799 0
2020-11-13 Sibley Tarrant L. EVP,Chief Legal Officer, Sec A - A-Award Common Stock (Par Value $.50 per share) 4035 0
2020-11-13 Johnson Dolph EVP, Chief HR Officer A - A-Award Common Stock (Par Value $.50 per share) 8646 0
2020-11-13 Courtney Thomas J Jr. EVP, Chief Global Ops Officer A - A-Award Common Stock (Par Value $.50 per share) 3459 0
2020-11-09 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 97225 52.11
2020-11-09 GOLDNER BRIAN Chairman & CEO D - M-Exempt Option (Right to Buy) 113325 52.11
2020-11-09 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 16100 52.11
2020-11-09 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 97225 87.4636
2020-11-09 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 16100 88.2686
2020-11-03 Thomas Deborah EVP, CFO A - M-Exempt Common Stock (Par Value $.50 per share) 7168 52.11
2020-11-03 Thomas Deborah EVP, CFO D - S-Sale Common Stock (Par Value $.50 per share) 7168 85
2020-11-03 Thomas Deborah EVP, CFO D - M-Exempt Option (Right to Buy) 7168 52.11
2020-11-02 Richie Laurel director A - A-Award Common Stock (Par Value $.50 per share) 1040 0
2020-11-02 Richie Laurel director D - Common Stock (Par Value $.50) 0 0
2020-10-28 GOLDNER BRIAN Chairman & CEO D - M-Exempt Option (Right to Buy) 75550 52.11
2020-10-28 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 75550 52.11
2020-10-28 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 75550 83.4054
2020-09-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 68 0
2020-09-30 Stoddart Richard S director A - A-Award Phantom Stock Units 86 0
2020-09-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 438 0
2020-09-30 Gersh Lisa director A - A-Award Phantom Stock Units 704 0
2020-09-30 Davis Sir Crispin director A - A-Award Phantom Stock Units 489 0
2020-09-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 39 0
2020-08-24 Zecher Linda Kay director D - S-Sale Common Stock (Par Value $.50 per share) 818 79.6071
2020-06-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 74 0
2020-06-30 Stoddart Richard S director A - A-Award Phantom Stock Units 94 0
2020-06-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 479 0
2020-06-30 Gersh Lisa director A - A-Award Phantom Stock Units 769 0
2020-06-30 Davis Sir Crispin director A - A-Award Phantom Stock Units 535 0
2020-06-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 43 0
2020-05-14 HASSENFELD ALAN G director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Zecher Linda Kay director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Stone West Mary E director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Stoddart Richard S director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 PHILIP EDWARD M director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Leinbach Tracy A director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Gersh Lisa director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Davis Sir Crispin director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 Cochran Hope F director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 BURNS MICHAEL RAYMOND director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-05-14 BRONFIN KENNETH A director A - A-Award Common Stock (Par Value $.50 per share) 2559 0
2020-03-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 78 0
2020-03-31 Stoddart Richard S director A - A-Award Phantom Stock Units 99 0
2020-03-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 497 0
2020-03-31 Gersh Lisa director A - A-Award Phantom Stock Units 798 0
2020-03-31 Davis Sir Crispin director A - A-Award Phantom Stock Units 555 0
2020-03-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 44 0
2020-02-26 Hogg Michael EVP, Chief Commercial Officer D - Common Stock (Par Value $.50 per share) 0 0
2017-02-21 Hogg Michael EVP, Chief Commercial Officer D - Stock Option (Right to Buy) 2542 98.8
2020-02-26 Hogg Michael EVP, Chief Commercial Officer D - Stock Option (Right to Buy) 7226 98.1
2020-02-26 Hogg Michael EVP, Chief Commercial Officer D - Stock Option (Right to Buy) 10237 86.66
2020-02-26 Throop Darren D CEO, Entertainment One D - Common Stock (Par Value $.50 per share) 0 0
2020-02-26 Throop Darren D CEO, Entertainment One D - Stock Option (Right to Buy) 77488 96.79
2020-02-20 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per share) 567 97.99
2020-02-21 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per share) 325 93.96
2020-02-20 Sibley Tarrant L. EVP, Chief Legal Office & Sec D - F-InKind Common Stock (Par Value $.50 per share) 93 97.99
2020-02-21 Sibley Tarrant L. EVP, Chief Legal Office & Sec D - F-InKind Common Stock (Par Value $.50 per share) 85 93.96
2020-02-20 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 284 97.99
2020-02-21 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 235 93.96
2020-02-20 Frascotti John Pres & Chief Operating Officer D - F-InKind Common Stock (Par Value $.50 per share) 2138 97.99
2020-02-21 Frascotti John Pres & Chief Operating Officer D - F-InKind Common Stock (Par Value $.50 per share) 947 93.96
2020-02-20 Davis Stephen J EVP, Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 465 97.99
2020-02-21 Davis Stephen J EVP, Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 388 93.96
2020-02-20 Courtney Thomas J Jr. EVP, Chief Glbl Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 242 97.99
2020-02-21 Courtney Thomas J Jr. EVP, Chief Glbl Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 202 93.96
2020-02-18 Thomas Deborah EVP, Chief Financial Officer A - A-Award Common Stock (Par Value $.50 per share) 7749 0
2020-02-19 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per share) 637 97.32
2020-02-18 Thomas Deborah EVP, Chief Financial Officer A - A-Award Option (Right to Buy) 38744 96.79
2020-02-18 Sibley Tarrant L. EVP, CLO & Secretary A - A-Award Common Stock (Par Value $.50 per share) 3229 0
2020-02-19 Sibley Tarrant L. EVP, CLO & Secretary D - F-InKind Common Stock (Par Value $.50 per share) 336 97.32
2020-02-18 Sibley Tarrant L. EVP, CLO & Secretary A - A-Award Option (Right to Buy) 16144 96.79
2020-02-18 Johnson Dolph EVP, Chief HR Officer A - A-Award Common Stock (Par Value $.50 per share) 5166 0
2020-02-19 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 406 97.32
2020-02-18 Johnson Dolph EVP, Chief HR Officer A - A-Award Option (Right to Buy) 25830 96.79
2020-02-18 GOLDNER BRIAN Chairman & CEO A - A-Award Option (Right to Buy) 330613 96.79
2020-02-18 Frascotti John Pres, Chief Operating Officer A - A-Award Common Stock (Par Value $.50 per share) 11365 0
2020-02-19 Frascotti John Pres, Chief Operating Officer D - F-InKind Common Stock (Par Value $.50 per share) 1282 97.32
2020-02-18 Frascotti John Pres, Chief Operating Officer A - A-Award Option (Right to Buy) 56825 96.79
2020-02-19 Davis Stephen J EVP, Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 526 97.32
2020-02-18 Courtney Thomas J Jr. EVP,Chief Global Ops Officer A - A-Award Common Stock (Par Value $.50 per share) 2583 0
2020-02-19 Courtney Thomas J Jr. EVP,Chief Global Ops Officer D - F-InKind Common Stock (Par Value $.50 per share) 309 97.32
2020-02-18 Courtney Thomas J Jr. EVP,Chief Global Ops Officer A - A-Award Option (Right to Buy) 12915 96.79
2020-01-06 Davis Stephen J EVP & Chief Content Officer A - M-Exempt Common Stock (Par Value $.50 per share) 13000 74.42
2020-01-06 Davis Stephen J EVP & Chief Content Officer D - S-Sale Common Stock (Par Value $.50 per share) 13000 105.0579
2020-01-06 Davis Stephen J EVP & Chief Content Officer D - M-Exempt Option (Right to Buy) 13000 74.42
2019-12-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 51 0
2019-12-31 Stoddart Richard S director A - A-Award Phantom Stock Units 383 0
2019-12-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 334 0
2019-12-31 Gersh Lisa director A - A-Award Phantom Stock Units 538 0
2019-12-31 Davis Sir Crispin director A - A-Award Phantom Stock Units 374 0
2019-12-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 30 0
2019-09-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 46 0
2019-09-30 Stoddart Richard S director A - A-Award Phantom Stock Units 338 0
2019-09-30 Gersh Lisa director A - A-Award Phantom Stock Units 475 0
2019-09-30 Davis Sir Crispin director A - A-Award Phantom Stock Units 326 0
2019-09-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 27 0
2019-09-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 296 0
2019-06-30 Zecher Linda Kay director A - A-Award Phantom Stock Units 51 0
2019-06-30 Stoddart Richard S director A - A-Award Phantom Stock Units 404 0
2019-06-30 PHILIP EDWARD M director A - A-Award Phantom Stock Units 330 0
2019-06-30 Gersh Lisa director A - A-Award Phantom Stock Units 505 0
2019-06-30 Davis Sir Crispin director A - A-Award Phantom Stock Units 347 0
2019-06-30 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 29 0
2019-05-16 Zecher Linda Kay director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 Stone West Mary E director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 Stoddart Richard S director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 PHILIP EDWARD M director A - A-Award Commn Stock (Par Value $.50 per share) 1636 0
2019-05-16 Leinbach Tracy A director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 HASSENFELD ALAN G A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 Gersh Lisa director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 Davis Sir Crispin director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 Cochran Hope F director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 BURNS MICHAEL RAYMOND director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 BRONFIN KENNETH A director A - A-Award Common Stock (Par Value $.50 per share) 1636 0
2019-05-16 Davis Stephen J EVP & Chief Content Officer D - S-Sale Common Stock (Par Value $.50 per share) 4200 98.2398
2019-05-03 Courtney Thomas J Jr. EVP,Chief Global Ops Officer D - S-Sale Common Stock (Par Value $.50 per share) 3687 105
2019-05-02 GOLDNER BRIAN Chairman & CEO A - M-Exempt Common Stock (Par Value $.50 per share) 317306 47.21
2019-05-02 GOLDNER BRIAN Chairman & CEO D - S-Sale Common Stock (Par Value $.50 per share) 317306 102.5505
2019-05-02 GOLDNER BRIAN Chairman & CEO D - M-Exempt Option (Right to Buy) 317306 47.21
2019-05-01 Tinga Wiebe EVP, Chief Commercial Officer D - S-Sale Common Stock (Par Value $.50 per share) 5000 103
2019-05-01 Johnson Dolph EVP, Chief HR Officer D - S-Sale Common Stock (Par Value $.50 per share) 4701 102.5
2019-05-01 Courtney Thomas J Jr. EVP, Chief Glbl Operations Off A - M-Exempt Common Stock (Par Value $.50 per share) 4063 61.77
2019-05-01 Courtney Thomas J Jr. EVP, Chief Glbl Operations Off D - S-Sale Common Stock (Par Value $.50 per share) 4063 102.1299
2019-05-01 Courtney Thomas J Jr. EVP, Chief Glbl Operations Off D - M-Exempt Option (Right to Buy) 4063 61.77
2019-04-26 Johnson Dolph A - M-Exempt Common Stock (Par Value $.50 per share) 17000 61.77
2019-04-26 Johnson Dolph D - S-Sale Common Stock (Par Value $.50 per share) 17000 102.1952
2019-04-26 Johnson Dolph D - M-Exempt Option (Right to Buy) 17000 61.77
2019-04-26 Sibley Tarrant L. D - S-Sale Common Stock (Par Value $.50 per share) 4000 102.2036
2019-04-25 Tinga Wiebe D - S-Sale Common Stock (Par Value $.50 per share) 5000 101.8911
2019-04-25 Davis Stephen J D - S-Sale Common Stock (Par Value $.50 per share) 4878 101.8041
2019-03-31 Zecher Linda Kay director A - A-Award Phantom Stock Units 59 0
2019-03-31 Stoddart Richard S director A - A-Award Phantom Stock Units 525 0
2019-03-31 PHILIP EDWARD M director A - A-Award Phantom Stock Units 378 0
2019-03-31 Gersh Lisa director A - A-Award Phantom Stock Units 578 0
2019-03-31 Davis Sir Crispin director A - A-Award Phantom Stock Units 412 0
2019-03-31 BRONFIN KENNETH A director A - A-Award Phantom Stock Units 34 0
2019-02-25 Tinga Wiebe EVP, Chief Commercial Officer A - A-Award Common Stock (Par Value $.50 per share) 9155 0
2019-02-25 Tinga Wiebe EVP, Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 2841 86.26
2019-02-25 Thomas Deborah EVP, Chief Financial Officer A - A-Award Common Stock (Par Value $.50 per share) 9155 0
2019-02-25 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per value) 3045 86.26
2019-02-25 Sibley Tarrant L. SVP, Chief Legal Officer & Sec A - A-Award Common Stock (Par Value $.50 per share) 2304 0
2019-02-25 Sibley Tarrant L. SVP, Chief Legal Officer & Sec D - F-InKind Common Stock (Par Value $.50 per share) 694 86.26
2019-02-25 Johnson Dolph EVP, Chief HR Officer A - A-Award Common Stock (Par Value $.50 per share) 6959 0
2019-02-25 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 2112 86.26
2019-02-25 GOLDNER BRIAN Chairman & CEO A - G-Gift Common Stock (Par Value $.50 per share) 22556 0
2019-02-25 GOLDNER BRIAN Chairman & CEO A - A-Award Common Stock (Par Value $.50 per share) 38085 0
2019-02-25 GOLDNER BRIAN Chairman & CEO D - F-InKind Common Stock (Par Value $.50 per share) 15529 86.26
2019-02-25 GOLDNER BRIAN Chairman & CEO D - G-Gift Common Stock (Par Value $.50 per share) 22556 0
2019-02-25 Frascotti John President & COO A - A-Award Common Stock (Par Value $.50 per share) 11719 0
2019-02-25 Frascotti John President & COO D - F-InKind Common Stock (Par Value $.50 per share) 5314 86.26
2019-02-25 Davis Stephen J EVP, Chief Content Officer A - A-Award Common Stock (Par Value $.50 per share) 10524 0
2019-02-25 Davis Stephen J EVP, Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 3932 86.26
2019-02-25 Courtney Thomas J Jr. EVP, Chief Global Operations A - A-Award Common Stock (Par Value $.50 per share) 4450 0
2019-02-25 Courtney Thomas J Jr. EVP, Chief Global Operations D - F-InKind Common Stock (Par Value $.50 per share) 1351 86.26
2019-02-23 Tinga Wiebe EVP & Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 294 86.13
2019-02-23 Thomas Deborah EVP & CFO D - F-InKind Common Stock (Par Value $.50 per share) 383 86.13
2019-02-23 Sibley Tarrant L. EVP, Chief Legal Officer & Sec D - F-InKind Common Stock (Par Value $.50 per share) 116 86.13
2019-02-23 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 295 86.13
2019-02-23 Frascotti John President & COO D - F-InKind Common Stock (Par Value $.50 per share) 498 86.13
2019-02-23 Davis Stephen J EVP, Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 497 86.13
2019-02-23 Courtney Thomas J Jr. EVP. Chief Global Operations D - F-InKind Common Stock (Par Value $.50 per share) 205 86.13
2019-02-21 Tinga Wiebe EVP. Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 327 86.52
2019-02-21 Thomas Deborah EVP, Chief Financial Officer D - F-InKind Common Stock (Par Value $.50 per share) 317 86.52
2019-02-21 Sibley Tarrant L. CVP, Chief Legal Officer & Sec D - F-InKind Common Stock (Par Value $.50 per share) 100 86.52
2019-02-21 Johnson Dolph EVP. Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 234 86.52
2019-02-21 Frascotti John Pres & Chief Operating Officer D - F-InKind Common Stock (Par Value $.50 per share) 630 86.52
2019-02-21 Davis Stephen J EVP, Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 380 86.52
2019-02-21 Courtney Thomas J Jr. EVP, Chief Global Operations D - F-InKind Common Stock (Par Value $.50 per share) 196 86.52
2019-02-20 Sibley Tarrant L. SVP, Chief Legal Officer & Sec D - F-InKind Common Stock (Par Value $.50 per share) 110 86.87
2019-02-19 Sibley Tarrant L. SVP, Chief Legal Officer & Sec A - A-Award Common Stock (Par Value $.50 per share) 3030 0
2019-02-19 Sibley Tarrant L. SVP, Chief Legal Officer & Sec A - A-Award Option (Right to Buy) 15148 86.66
2019-02-19 GOLDNER BRIAN Chairman & CEO A - A-Award Option (Right to Buy) 369302 86.66
2019-02-19 Frascotti John President & COO A - A-Award Common Stock (Par Value $.50 per share) 12694 0
2019-02-20 Frascotti John President & COO D - F-InKind Common Stock (Par Value $.50 per share) 1428 86.87
2019-02-19 Frascotti John President & COO A - A-Award Option (Right to Buy) 63474 86.66
2019-02-19 Tinga Wiebe EVP & Chief Commercial Officer A - A-Award Common Stock (Par Value $.50 per share) 4338 0
2019-02-20 Tinga Wiebe EVP & Chief Commercial Officer D - F-InKind Common Stock (Par Value $.50 per share) 460 86.87
2019-02-19 Tinga Wiebe EVP & Chief Commercial Officer A - A-Award Option (Right to Buy) 21693 86.66
2019-02-19 Thomas Deborah EVP & CFO A - A-Award Common Stock (Par Value $.50 per share) 6347 0
2019-02-20 Thomas Deborah EVP & CFO D - F-InKind Common Stock (Par Value $.50 per share) 567 86.87
2019-02-19 Thomas Deborah EVP & CFO A - A-Award Option (Right to Buy) 31737 86.66
2019-02-19 Johnson Dolph EVP, Chief HR Officer A - A-Award Common Stock (Par Value $.50 per share) 3895 0
2019-02-20 Johnson Dolph EVP, Chief HR Officer D - F-InKind Common Stock (Par Value $.50 per share) 297 86.87
2019-02-19 Johnson Dolph EVP, Chief HR Officer A - A-Award Option (Right to Buy) 19475 86.66
2019-02-19 Davis Stephen J EVP & Chief Content Officer A - A-Award Common Stock (Par Value $.50 per share) 4559 0
2019-02-20 Davis Stephen J EVP & Chief Content Officer D - F-InKind Common Stock (Par Value $.50 per share) 466 86.87
2019-02-19 Davis Stephen J EVP & Chief Content Officer A - A-Award Option (Right to Buy) 22793 86.66
Transcripts
Operator:
Good morning, and welcome to Hasbro's Second Quarter 2024 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions]. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Kern Kapoor, Senior Vice President of Investor Relations. Please go ahead.
Kern Kapoor:
Thank you and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer; and Gina Goetter, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Gina providing commentary on the company's performance. Then we will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thanks, Kern, and good morning. Q2 was another good quarter. We saw strength in gaming and digital licensing and landed where we expected within consumer products, while increasing operating margin and maintaining healthy inventory. It's nice to come into calls like this and not only deliver what we said, but to start making it a habit. Across games, IP and toys, Hasbro is emerging a more profitable, agile and operationally excellent company, one dedicated to delighting fans of all ages through the MAGIC play. Our licensing and IP business continues to be a differentiator for us. In digital, we're seeing megahits like Monopoly Go! demonstrates staying power. We have over 35 entertainment projects in development and our team continues to drive our IP within consumer products through partners spanning the globe in multiple categories. And as we look at the business of play, it's clear that digital is here to stay in a bigger factor than ever and how successful toy and game companies will grow and strengthen their brands. We're years ahead of our peers, having already spent hundreds of millions of dollars building out our own studio capacity and expanding our brands through digital partnerships, games like Baldur's Gate 3 show us what the future looks like. And while we're still in the middle of the ballgame on our turnaround efforts in toys, we're seeing signs our innovation is working, particularly where we have a big head start versus the competition. Many companies in the toy and games industry are waking up to the power of fans and the importance of "kid oats" [ph]. Hasbro's long appreciated this audience, driving over 60% of our revenue from consumers 13 and older and we'll continue to lean in here as we think about innovation across our product portfolio. Looking at the business with the first half of the year in the books, our team delivered, and we're raising our full year guidance as a result. Gina will share more detail shortly, and I'll first offer some business highlights across gaming, licensing and toys. We had another solid quarter from MAGIC
Gina Goetter:
Thanks, Chris, and good morning, everyone. In Q2, we made further progress building a healthier foundation for Hasbro as we delivered better profits, moderated the pace of our revenue decline and continue to up-level our internal processes and systems. I'm pleased with our team's execution in the first half as we continue to drive operational rigor across the company. Similar to Q1, we once again saw outperformance in digital licensing led by a material step-up in contribution from Monopoly Go! as the game's momentum allowed us to exceed the minimum guarantee sooner than expected. This, along with healthy growth in consumer product licensing, growth in MAGIC and another strong quarter from our supply chain team drove significant operating margin expansion. And while we still have more than half a year left from a revenue contribution standpoint, we're doing a lot of the right things and are confident from where we sit today to take up our full year guidance. Our turnaround in toys is well underway. Q2 declined similar to Q1 as we had anticipated. And while Q3 and the back-to-school selling season will be an important gauge, we're entering the second half with clean retail inventory and are seeing encouraging demand signals for our planned innovation. And by putting the right underlying demand and supply planning processes and systems in place, we've been able to bring aged inventory down to historic lows, while ensuring we have suitable inventory levels to support sell-through for the holidays. We've also improved our end-to-end planning capabilities to better align where we source inventory with customer demand. In the first half of this year, we've already had some major wins from our supply chain team. And with that, I'd like to acknowledge Stephanie Beal, who has been instrumental to this transformation and congratulate her on becoming our new Supply Chain Officer. Integrated business planning plays an important role as we transform Hasbro into a more profitable and operationally agile company. After the first couple of quarters of implementation, we're seeing greater information flow and faster decision-making, which is starting to show up in ours. And just like we're focused on digitization across play patterns, we're also enhancing our digital operations to ensure we're running as efficiently as possible and is why I'm excited to welcome Dan Shull as our new Chief Digital Information Officer. Dan brings a wealth of Fortune 500 experience and will steer our digital and IT strategy using cutting-edge technology to enhance collaboration, accelerate data analytics and modernize our infrastructure. Now moving on to Q2 financial results. Total Hasbro net revenue was $995 million, down 18% versus Q2 of last year. If you exclude the impact of the eOne divestiture, total revenue was down 6%. Growth of 20% in our Wizards of the Coast segment, led by MAGIC and licensed digital games, was more than offset by the 20% decline in consumer products, driven by lower closeout volume, reduced entertainment slate exited brands. The Entertainment segment declined 90% due to the sale of the eOne film and TV business, Absent this impact, entertainment revenue decreased 30% driven by timing. Adjusted operating profit was $249 million, for an adjusted operating margin of 25%, up nearly 14 points year-on-year. This substantial improvement was driven by favorable business mix, lower royalty expense, supply chain productivity savings, the eOne divestiture and about a 2.5 point benefit from lapping the D&D movie impairment. Q2 adjusted net earnings were $170 million with diluted earnings per share of $1.22, up from $0.49 in the year-ago period, driven by the items noted as well as reduced net interest expense and favorable timing within tax. We returned $97 million to shareholders through the dividend and ended the period with $1.1 of cash and short-term investments following May's completion of a $500 million debt offering of notes. The proceeds from the issuance are expected to be used to repay our November 2024 bond maturity. Year-to-date, total Hasbro revenue was $1.75 billion, down 21% versus the same period last year. If you exclude the impact of the eOne divestiture, total revenue was down 7% versus a year ago. Growth of 15% in our Wizards to the Coast segment was more than offset by the 20% decline in consumer products and the 11% decline in the Entertainment segment due to the sale of the eOne film and TV business. Absent film and TV, the entertainment segment is relatively flat. Year-to-date adjusted operating profit was $397 million for an adjusted operating margin of 22.7% up over 14 points year-over-year, mostly driven by cost savings from our operational excellence program as well as favorable business mix and the eOne divestiture. In aggregate, we were able to deliver significant margin improvement, despite the ongoing volume deleverage across our toy business. Year-to-date, adjusted net earnings were $255 million, with diluted earnings per share of $1.83, driven by the improvement in operating profit as well as favorability from a stock compensation adjustment and net interest expense reduction. Operating cash flow was $365 million year-to-date, a $246 million improvement year-over-year, driven by the profitability improvement, timing of digital licensing collections, as well as the shift in timing of a transition tax payment to Q3. Now let's look at our two major segments in more detail, starting with Wizards of the Coast in digital gaming. Q2 revenue grew 20% year-over-year, largely behind strength in digital licensing led by Monopoly Go! and to a lesser extent, continued contribution from Baldur's Gate 3. Last quarter, we discussed there could be the ability to book above the minimum guarantees sooner than originally planned. Due to the game's momentum, we were able to earn approximately $35 million above the minimum guarantee of $5 million in the quarter. Segment revenue also benefited from growth in MAGIC tabletop behind the successful release of Modern Horizons 3 as well as early shipments for next week's tentpole set, Bloomboro, both of which more than offset last year's Q2 contribution from Lord of the Rings. Digital gaming revenue also saw a roughly $20 million noncash benefit from a publishing contract with an international partner. Operating margin for Wizards finished at 54.7%, up nearly 17 points versus last year, mainly driven by a richer digital mix, supply chain productivity gains, and lower royalty expenses as we lapped last year's MAGIC Lord of the Ring set. Turning to Consumer Products, Q2 revenue declined 20% year-over-year, driven by reduced closeout volume exited brands and lapping a busier entertainment slate, including last year's Transformers
Operator:
Thank you. [Operator Instructions]. Our first question comes from the line of Eric Handler with ROTH Capital. Please proceed with your question.
Eric Handler:
Good morning. Thanks for the question. Chris, what if you could talk a little bit big picture for Wizards, your recent hiring of John Hight to take over from Cynthia. Obviously, a huge ridges background for him at Blizzard. You now have 4 people on your board with video games background. Can you talk about how you're thinking about internal development of video games and what you're willing to commit to capital for that business?
Chris Cocks:
Sure thing. Good morning, Eric. Thanks for the question. Yes, John, I think, is a luminary hire. He's had a major hand in a bunch of my favorite gaming franchises, whether it's Warcraft, Hearthstone, God of War and even going way back to Command & Conquer. He's worked on some great stuff, which I think is perfectly on point with what Wizards of the Coast is all about and what our digital gaming strategy is all about which is extending a bunch of great mid-core and hard-core brands and an expertise in designing for those kinds of audiences and helping us digitize what those brands can do. I think between our Board moves and between talent that we brought on Board, most recently with John, but even before that, studio leaders we have like Ames Kirshen, who was in charge of Batman Arkham series of Warner Bros, James Ohlen, who was the Head of Creative Design at BioWare, responsible for the first Baldur's Gate, Neverwinter Nights, Mass Effect. We're going all in on becoming a digital play company. I think Gina has talked a lot about the kind of the capital that we've invested. I think our -- roughly our capital envelope is about $250 million a year. About half of that is going into digital games. We think that's roughly around a steady state for us. Our goal is to be shipping 1 to 2 new games per year starting as early as late 2025, potentially early 2026. And I think we have a balanced approach to that. When you look at our game, when you look at our portfolio of investments in games, whether they're partnerships or JVs that we're doing or just fully internal investments. And then you look at our whole line up of licensed games, we have 150 projects that are either active in the market or in development. I think it's important for us to have a hand as a publisher to guide our franchises and to work on the areas and the audiences that we think are hyper important. But I also think it's important for us to work with the best partners in the business and extend those franchises in areas where either we don't have the expertise or we don't have the platform. And I think we've been doing a good job of it. It's no accident why I think we're the number one licensor in the space. And I think we're going to be a top publisher eventually in the space, and we're going to take our time and do it right.
Gina Goetter:
Hi, Eric. This is Gina. Eric, I just have one point of clarification just so that folks grab it as we talk about the capital, so that $250 million number that Chris quoted is for the entire company. And as you said, about half of that is going against these games that is probably the right run rate as we take it forward here. So just -- I don't want people to go online to the $250 million. That's representative of the whole company.
Eric Handler:
Okay. That's helpful. And then as a follow-up, 3Q in your consumer products business in toys tends to be a very strong quarter for direct imports. Can you talk about what's happening there and how the supply chain is working for shipping?
Gina Goetter:
Yes. Great question. I would say, as we move through Q2 we saw very smooth shipments with our DI [ph]. We didn't really see any sort of volatility or funds in kind of movement of goods with DI. We're not anticipating a significant impact as we move through Q3 and Q4. Obviously, we're watching the tightening that we're seeing in some of the spot markets. But again, we're contracted out. We feel really good about our ability to access inventory and we're feeling confident of our ability to get it on shelf in times of the holidays.
Eric Handler:
Thank you.
Gina Goetter:
You're welcome.
Chris Cocks:
Thanks, Eric.
Operator:
Thank you. Our next question comes from the line of Megan Alexander with Morgan Stanley. Please proceed with your question.
Megan Alexander:
Hi, good morning. Thank so much. I wanted to just dig into the guidance raise, if I could. So maybe a couple part question and happy to repeat anything if it doesn't make sense. But you raised, I think, by, call it, 35 million at the midpoint, give or take. I think that's also what you said you exceeded from the Monopoly Go! minimum guarantee relative to your expectations. So I guess just to clarify, as the guidance raised just for the fact that Monopoly Go! came in better in 2Q and then the second part is it does seem related to that, like MAGIC is perhaps doing better than you expected. You did call out some benefit from an international publishing deal in the second quarter. So if there's any way to quantify that and how that flows through to the guidance, that would be helpful as well? Thank you.
Gina Goetter:
Sure. Absolutely. Morning Megan. So as we think about the overall guide, I think you've got the simple way in terms of the upside from Monopoly Go! really just translating all the way down to our EBITDA update. That's the primary driver of the raise. I mean, obviously, the margin is richer. We're feeling a little bit more bullish on the consumer product side, but that's the main headline. In terms of MAGIC performance, specifically within the quarter, yes, it is doing better than we had expected, really that Modern Horizons 3 has proven to be a fair comp against Lord of the Rings within the quarter. That was a positive. In terms of the contract, it's roughly $20 million of benefit that came in. We're calling it out because it was $20 million. It's a normal course of business. We have those in kind of puts and takes, just let Chris talk about all of the number of deals and partnerships that we have in the works. So over the course of the year, it will prove to be immaterial for this quarter, it was a big revenue gain.
Megan Alexander:
Got it. Okay. That's helpful. And then maybe if I could just stay down Monopoly Go! a bit. Again, it seems like minimum guarantee, you got 35 million. I think if I'm doing my math right, there's maybe 65 million implied in the back half. So a little bit of step down on a quarterly basis, but I think it's in line with the way you were thinking about it to start the year. So would be helpful if you could just talk about kind of what you're seeing -- what you saw over the quarter from a revenue perspective and Scopely it’s marketing investment and how you're thinking about the second half and whether that's changed at all?
Gina Goetter:
Yes. Good question. Yes, let's level straight on the map. For the first half of the year we had $45 million of revenue book into our P&L. So 5 million was just the minimum guarantee that came into Q1. And then we had $40 million in Q2. So 35 million was that over delivery and then 5 was the minimum guarantee. What's modelled in our back half then is $60 million and see your point it is a step down from what we saw play through in Q2. So as we thought about our modelling in the back half we're thinking of the decay rate that monthly decay rate of call it 3% to 5% and consistent marketing is what I think I said in my prepared remarks, that consistent marketing can range anywhere from call it 25% up to 35%. And to your point of what we've seen Scopely do as we move through the first half is kind of within that range. Obviously, those two pieces the decay rate and the marketing are variables that we don't control. I mean we kind of understand where Scopely is headed with marketing, but ultimately it is their decisions in terms of how much they spend and at what end of that range. But for us we thought about the modelling, we know that Monopoly Go! is going to be a material contributor to our P&L this year and for many years to come. So as we thought about it, we just didn't really want to get out over our skis in terms of the forecast. I mean all of you are looking at the same data that we are almost at the same time. And so if you -- what we're watching the sensor tower data played through in the last couple of months, it was a little bit bumpy when it came to the decay rate. So we absolutely kind of took that into consideration as we were modelling at the back half of the year. So as we go, I mean, the thing that we'll remain committed on is being super transparent about the assumptions both around decay rate and marketing so that we can all stay in the same page of what we're expecting for this year and as we head into 2025.
Chris Cocks:
Yes. I think the only thing I'd add Megan is the seasonality, we don't quite understand yet on the game. So if we're airing on the side of caution a little bit, it's because we don't quite get the seasonality yet. However, where I do think we have some bullishness is on the mid and long term for the game. When you look at games that reach this hyperscale like Monopoly Go! has and you look at just like the sensor tower data for North America and Europe, 10 of the 20 best performing games have been out for 5 or more years. So this is a game that's going to be a really strong and positive annuity for us for a long time to come. We're still learning a little bit quarter-to-quarter what the contribution will be.
Megan Alexander:
That’s really helpful. Thanks so much.
Gina Goetter:
Thank you.
Operator:
Our next question comes from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Hi, thank you for taking my question. Has anything changed in your outlook and thank you for the answers to the initial question that answered some of my questions? So I was just wondering, has anything changed in your outlook for MAGIC
Chris Cocks:
No. I mean the analog part of the business is doing better than I think we would have expected. It was up around 5% for Wizards in the first half of the year. When you look at the toy category as a whole, it's really a MAGIC and LEGO that I think are outperforming and really kind of driving the over performance in the category Trading Card Games and Building Sets. And we don't see a reason for that to abate in the second half of the year. I think when we think about MAGIC, we think a little bit about what the release cadence looks like. It's going to be lighter this year than it was last year. And we look at the quality of the sets and we think those are very strong. If you just look at like pre-orders for Bloomboro on Amazon.com and look at like the new release charge the top performers, it's one of the best performing sets we've seen for MAGIC in several years. So we're pretty bullish on that. I think the second half is going to be lighter this year than it was last year just because of the release cadence, but I think you're going to see a nice uptick in 2025 with a really stacked line up that we have starting relatively early in the year with Final Fantasy and I think having a nice coda to that with our first Marvel release.
Arpine Kocharyan:
That's very helpful. Thank you. And then Chris I had a bit of a bigger picture or rather a very long-term question related to the Nuance shift to kind of Hasbro being a games company that's making choice from toys and games company before. If you think about the success of Monopoly Go! and upside from that franchise that was primarily sort of due to lower customer acquisition costs to do the strength of that franchise that really essentially stand from a traditional toy. How does longer term kind of departure from traditional toys physician Hasbro to continue to win in digital? I'm not sure if my question makes sense, but it's a very sort of long-term big picture question?
Chris. Cocks:
No, I think I get the crux of where you're going and Gina might want to open as well. When I talk about games, IT and toys being the core of Hasbro. What I really mean is that's what I think a healthy great modern toy company is ultimately going to become. So it's about skating to where the Puck is going as opposed to where the Puck has been. I think physical products kids will always be important, but when you look at what the megatrends are inside of the business of play, play is aging up. Play is going more international. It's going more digital, it's going more direct and partners are becoming more and more important to be able to extend brands into additional aisles whether that's the toy category or outside of the toy category and additional experiences. And I think our strategy is all in across each of those. We still have a bit of turnaround work to do in our core toy business. We've been losing some volume on that the last couple of several quarters, but I feel good about how we're getting our arms wrapped around that, particularly the cost side. I think you're going to see that core toy business start to get to growth in the later stages of the Q3 and more decisively in Q4 in 2025. But when I look at the cards that Hasbro have and look at where the megatrends are in terms of the business at play, I feel really good about how we're positioned and what the long-term prospects of the company is.
Arpine Kocharyan:
Yes. Great. Thank you.
Gina Goetter:
Just to build because I think that was an excellent setup. We all owe you a broader conversation about where we're headed and to come in the new year. We'll be an Investor Day, we'll sit down and talk through all of this because our strategy is shifting as you heard and it's following the growth trends, which follow the profit and the business models, too. So I mean you can see it play through in our results where we're headed is a much more profitable place as we're leaning into games and IP. And then all of the efforts that we're making on the toy turnaround. Our focus there is really on getting back to profitability and getting back to growing share in the categories with where we're competing as a I think we're -- our IP, our business and our brands are set up very well for where we're headed.
Arpine Kocharyan:
Thank you both. Very helpful.
Operator:
Our next question comes from the line of Christopher Horvers with JPMorgan Chase & Company. Please proceed with your question.
Christopher Horvers:
Thanks and good morning. So my first question is, can you talk about the headwind that the Transformers movie lab presented here in the second quarter and also the exited business headwind as we try to tease out what the underlying business trends in the consumer products business and then bridge that to your assumption for the inflection ahead in the third and fourth quarter and perhaps reconcile that back to what you're seeing on the POS side?
Chris Cocks:
Sure, Chris. I'll give the English major answer and then you'll get the Kern answer from Gina following. Good morning, by the way. So second half -- second quarter of last year, we had quite a number of releases, both from our partners at Disney as well as the Transformers movie, Transformers POS was up something like 90% in Q2 of 2023. It's down a bit this year. It's down like 5% or 6% through the first of the year, which is remarkable because we haven't had a lot of content since that movie. So we see a surge in Transformers POS likely starting in the August, September time frame going into Q4 around the release of Transformers One every indication we have from early screenings and tracking is that, that movie is going to be a real sand favorite with some nice legs into families. We think it will sell a lot of toys as Transformers movies tend to have done. And then we like also the back half of the year in terms of new content that we have for a Beyblade, Deadpool & Wolverine is shaping up to be a nice big movie yet. I don't think we're going to be selling a lot of preschool product for that. But certainly, there's a nice collectors business associated with it. So when we think about Q3 and we think about growth, we see that entertainment window popping up in the September time frame and extending into Q4. And then a lot of the new resets that we did in Q2 for things like NERF and for things like Beyblade, you'll really start to see the impact of those in August and September as the Fed start to roll out past like some initial quantities in 100 or a couple of hundred stores to several thousand stores.
Gina Goetter:
Got it. And now for the math answer, not the English one. Good answer. Good morning. So as we think specifically about what is happening within our shipments in the quarter, besides TRANSFORMERS, which absolutely was an impact, closeouts were down materially again. So we talked about closeouts in Q1, we were down about 50%. Q2, we were down 57%. So hurt shipments health margins, so that we're okay with that trade-off. And then the second piece that you asked about was the exited businesses. So that in the quarter represented about three to four points of the decline and that's going to carry with us into the back half of the year. So in aggregate, a whole year, I think about three to four points still coming from those divested businesses or exited businesses.
Christopher Horvers:
So my good segue. So I'm trying to think about the underlying gross margin rate as the business as it currently looks today obviously, mix going forward in MAGIC and Digital Games could be added to this. But if we just simply back out the effect of the do step up, the $35 million, it looks like you're running a 73-ish kind of underlying gross margin rate and obviously, there's more cost savings to come. So can you maybe share any thoughts about where that is now and how that -- is that right and how that grows over time?
Gina Goetter:
Yes. I think that's generally right. And as we continue to see that mix shift towards digital, that's going to be a big driver of the continued growth. As we think about the back half of the year and what's going to carry with us, we still have a fair amount of cost saves within our purchase expenses and our people cost savings. So all of the actions that we put in place at the end of last year that will continue to increase in terms of magnitude as we move through the back half of the year. And then as we move to '25 and '26, we're going to have all of the benefit of a refined mix plus a much, much healthier below-the-line cost structure.
Christopher Horvers:
Got it. Thank you very much.
Gina Goetter:
You’re welcome.
Operator:
Thank you. Our next question comes from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum :
Okay, thanks. Hey, guys, good morning. Maybe just sticking with margins. Can you remind us what the major margin headwinds are for the Wizards business in the second half? It looks like the implied margin is in the mid-30s range versus 48% for the first half. And I guess, more broadly speaking, why would you not be able to reach a 20% EBIT margin before 2027? What are the impediments to achieving that stated target earlier?
Gina Goetter:
We were wondering who was going to ask that question. So Drew, you win the gold star. Okay. So for your question on the year to go on Wizards, it all comes down to Baldur's Gate. That's really the single biggest driver of what we're lapping. Just think about the revenue contribution last year, it was very, very centralized in Q3 -- and while Monopoly Go! is going to be a good contributor for us in the back half, it's not going to completely offset the impact from Baldur's Gate as modeled as within our guidance today. So that's what causes the drag on margin in the back half for Wizards.
Chris Cocks:
And the latter MAGIC schedule.
Gina Goetter:
Yes, yes. But the really big one is going to be that Baldur's Gate. In terms of what getting to the 20%, I mean, we have been striking distance of getting there this year. I know that you can all do the math and see that. There's really two things as we think about crossing that threshold. One is Monopoly Go! So if that does contribute more than that $105 million, that will take us over. The other thing is CP. So we still have a range in margin on the CP and the range on the revenue. We are able to finish on the better end of both of those ranges, that will also help to get us there. But we are making really good progress. At this point, I'm not going to commit to any more cost savings. I feel like we've got the right cost savings number, net cost savings number for the year, that 200 million to 250 million but if Monopoly Go! continues to be better than what we are modeling is in our guidance now and CP performs a bit better, yes, we could absolutely get there before 2027.
Drew Crum:
Got it. Okay. Very helpful. And then maybe, Chris, a competitor earlier this week suggested toy sales outperformed during the first half and raised their market forecast for the year. Do you share that view? And if so, where do you see toy sales shaking out for the industry in '24?
Chris Cocks:
Sure. Good morning. Two things. So yes, toy sales are doing better in the first half of the year. That's really driven by Building Sets and Trading Card Games. So I give a lot of credit to LEGO and MAGIC
Drew Crum:
Got it. Thanks, guys.
Operator:
Thank you. Our next question comes from the line of Alex Perry with Bank of America. Please proceed with your question.
Alex Perry:
Hi, thanks for taking my questions and Congrats on a great quarter here. I wanted to drill down a little bit more on the MAGIC business. Can you just talk about the performance of Modern Horizons 3 and how big of a contribution that could be versus Lord of the Rings given you said that it's the fastest selling set of all times so far, which would imply that it's sort of off to a quicker start than Lord of the Rings. And then maybe just remind us of the contribution of Lord of the Rings and sort of how you think Modern Horizons 3 could stack up against that?
Chris Cocks:
Yes, sure. So Modern Horizon did get off the gates really fast, a lot of collector heavy sets like formats like Modern Horizons appeals to do and we think it will have a very, very long tail. When you look at Modern Horizons 2, we were continuing to sell cards for that 30 months into its run. So we expect Modern Horizons 3 to, if not be our best-selling set of all time, which is currently held by Lord of the Rings to certainly be a contender for it. I think the difference with it is going to be the timeline. Lord of the Rings had a major set release in June and then kind of a minor photo to it in December, which allowed it to hit 200 million really fast. Modern Horizons 3 has a big set release and then a bunch of reprints, which will span out over a couple of years. So I don't think we're going to get the same bump that we did from Lord of the Rings in Q4 from Modern Horizons like we did last year. But I think we'll have a nice fatter tail going into 2025 and potentially 2026 from a product like that.
Gina Goetter:
Yes. Alex, my only add, as you look at the quarter, specifically within the quarter, Modern Horizons 3 actually outperformed Lord of the Rings. But to Chris' point, as you look over the full year because we won't have that holiday set, that's where kind of the overall lodge will be a little bit short.
Alex Perry:
Incredibly helpful. Thanks for your clarity there. And then just digging in on consumer products, I just wanted to ask sort of what signs of green shoots are most encouraging in consumer products? I guess, what toys and properties are you most excited for in the back half? And can you give us any early reads on Beyblade specifically sort of any channel commentary you're getting there?
Chris Cocks:
Well, I think you're still my top green shoot with just mentioning Beyblade. Beyblade is performing well in some early out in select markets. It's probably the best performing Beyblade release we've ever had in the U.K. It usually does really well in France. And again, it's doing well in France. And in the select spots that it's available in the U.S. It's selling out very quickly. Our belief is Beyblade will be one of the top new toys or refresh toys of 2024 and could actually clean the top spot very similar to what we did with Furby last year. Furby continues to do well. We like how Furblets are really driving the right price point and extending that franchise. We've seen a lot of nice momentum with Peppa Pig. I think after a couple of years of owning that franchise, not only are we hitting the right notes on the entertainment, but we're starting to hit the right notes on the toys, particularly the price points and kind of the wow moments that we have Transformers, I think, is shaping up to be a really nice Q3 in Q4 with Transformers One. And then D&D, I also really like -- I think you just asked maybe about consumer products, but I'm going to talk about the whole portfolio. The D&D refresh to the core rules of fifth edition is going out the gate strong. Pre-orders are breaking any records that we have, it's exceeding our forecast. Now that will help a bit in Q3 and Q4 when some of the products released, but some of those products don't release until Q1 and Q2 of next year. So again, I think we have a nice kind of healthy midterm projection on the businesses as well.
Gina Goetter:
And Alex, the one I have not brand in product-related per se, but it is a positive that we continue to trend well in inventory, both our own inventory as well as retail inventory. So retail inventory was, I think, down again about 18%, 20% within the quarter. So we're sitting at super healthy levels as we head into the holidays.
Alex Perry:
Perfect. That's really helpful. Best of luck going forward.
Gina Goetter:
Thank you.
Operator:
Thank you. Our next question comes from the line of Fred Wightman with Wolfe Research. Please proceed with your question.
FredWightman:
Hey, guys. Good morning. Just to stick on the Consumer Products business. I know in the past, you sort of hinted that, that could reach the 10% or double-digit target that you've talked about in 4Q. I'm wondering if you could just give us an update on how realistic that is and maybe what the biggest swing factor is? Is it really POS? Is it a matter of maybe cost saves hitting soon? What sort of gets you there or potentially gets you there?
Gina Goetter:
In Q4 specifically, Fred, is that your question?
FredWightman:
Yes, for 4Q this year.
Gina Goetter:
Yes. No, we do anticipate it getting to that 10% level in Q4. It really comes down to the leverage in the volume. So right, as we've talked about, that's been the single biggest drag on the margin as we move through the front half of the year. So as you put all the revenue in Q3, Q4, both of those quarters tend to be at that 10%, 11% mark, and that's what we're planning for. I think our goal is to have that 10%, 11%, not just be in the back half of the year, but we're working towards having that be for the entire year, which would then say that the front half of the year is around that 10%, 11% or maybe a little less and then in the back half of the year is in the low teens, leveraging or kind of moving with revenue. So all of the work that we're doing this year to get that profitability right, all of the work we're doing on pricing and on mix and then getting the product design in the right way. All of that will contribute as we move into '25 and '26 getting the entire year for CP to have two digits.
FredWightman:
Makes sense. And then given the momentum in digital, given the momentum with some of the lower cost price points you've talked about in Consumer Products, can you just give us an update on how you view some of the bigger licenses in the consumer space being a part of the Hasbro story going forward? Do you think that you still need to have some of these master licenses? Do you feel like there's enough that you can sort of do outside of those bigger tent poles to get the consumer products business where you need it to be?
Chris Cocks:
Absolutely. We've been in business with Takara Tomy, who's the licensor for Beyblade for decades. They're super important for us. And we've been in business with the Walt Disney Company since 1954. And if anything, I think you're going to see us doubling down on our partnership with them and expanding where it could go, whether it's toys, games, or trading cards and role play, they're going to be a big part of our story for years to come.
FredWightman:
Great. Thanks a lot.
Operator:
Thank you. And we have reached the end of the question-and-answer session. And this also concludes today's conference, and you may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning, and welcome to the Hasbro First Quarter 2024 Earnings Conference Call. [Operator Instructions] Today's conference is being recorded. [Operator Instructions] At this time, I'd like to turn the call over to Kern Kapoor, Senior Vice President of Investor Relations. Please go ahead.
Kern Kapoor:
Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer; and Gina Goetter, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Gina providing commentary on the company's performance. Then we will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures.
Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thanks Kern and good morning. For the past several quarters, you've heard us reaffirm Hasbro's strategy to refocus on play with our fewer, bigger, better principles. In our Q1 results, we're seeing Hasbro's strategy come to life. We are applying a franchise-first mindset. We're realizing our brands' potential through licensing with success across digital and consumer products. And we're continuing to invest in innovation across toys and games, appealing to consumers of all ages across play patterns. We began 2024 with a healthier balance sheet, a leaner cost structure and an improved inventory position.
In Q1, we saw tangible progress on our turnaround. Our revenue landed as expected, and our margins outperformed. While most of the year remains ahead of us, I'm glad to see the business is on a solid track. It gives me confidence Hasbro's pointed towards sustainable, long-term growth backed by industry-leading innovation across games, toys and partner-led entertainment. Digging into the quarter, there were several highlights. Let's start with licensing. MONOPOLY GO! from our partners at Scopely has crossed over $2 billion in lifetime revenue and 150 million downloads, breaking records as the fastest-growing mobile game ever. Baldur's Gate 3 from our partners at Larian Studios, continued its momentum from last year with even more recognition. It's now the only game to ever win all 5 prestigious Game of the Year awards. While the success of Baldur's Gate 3 is in a league of its own, we see a long-term opportunity to leverage the richness of D&D across more games. In Q1, we signed new licensing agreements with resolution games best known for the VR game Demeo as well as Gameloft, makers of Disney Dreamlight Valley, both to build within the D&D universe. And to celebrate D&D's 50th anniversary, we executed new partnerships with LEGO, Converse and BlackMilk Apparel. Dungeons & Dragons Red Dragon's Tail is a 3,700 piece fan favorite that combines the building fun of LEGO and the Rich World building of D&D. I can't wait to build my own. Our success in licensing extends to our toy brands. We saw positive early results in Q1 from LITTLEST PET SHOP, now manufactured and distributed by Basic Fun. And just this week, we announced a strategic relationship with Playmates to produce and distribute Power Rangers toys starting in 2025. These are high-profit partnerships that leverage great partners with iconic brands from our extensive IP vault. Our new asset-light entertainment model is already paying dividends. We look forward to bringing the Star setted animated zone TRANSFORMERS 1 to theaters this September with our partners at Paramount. In Q1, we announced deals with Lionsgate and Margot Robbie's production company, LuckyChap, to produce a live-action MONOPOLY movie as well as with the CW to create game shows around Trivial Pursuits and Scrabble. And of course, I can't wait to see what Sony has in store for us, with the just announced film and TV projects for CLUE. The movie was a favorite of mine in the 1980s. And our success in asset-light partner-based entertainment extends well beyond the screen. We now 115 Hasbro branded partner-led properties, bringing in over 55 million visitors last year alone. We see those figures increasing significantly over the next couple of years as our partners bring our brands to life through thrilling experiences and attractions and billions of dollars of third-party capital investments. With quality executions like Hasbro city in Mexico, which we've just awarded the best family entertainment center in the world by the International Association of Amusement Parks and Attractions.
Reinvigorating our innovation and driving operational rigor underpins our turnaround. In games, we continue to make changes within our board games portfolio, opening the door for share gains in growth categories like party, strategy and card games. In Q1, we launched Life in Reterra, a tile laying strategy game from acclaimed designer, Eric Lang; and Fork Milk Kidnap, a fun new adult party game. We also are doubling down in where we are the clear leader. In February, we launched the second edition of Monopoly Prizm:
NBA board game at the NBA All-Star weekend, and it helped make Monopoly the #2 growth property in the games category in the U.S. for the quarter. We expect to see more crossover opportunities for the brand and sports in the future.
MAGIC:
THE GATHERING saw a healthy growth in Q1, driven by timing of sales for our latest release Outlaws of Thunder Junction and strong demand for Fallout Commander. Q2 is an important quarter for MAGIC, with the releases of both Outlaws and Modern Horizons 3, what we expect to be our biggest set of the year. While we expect MAGIC to be down for the year after a record 2023, we maintain our long-term bullishness on the brand based on the continued robust fan engagement and a killer lineup of new universes beyond collaborations, including upcoming sets in 2025 for Final Fantasy and Marvel. And stay tuned for more exciting innovation from our D&D team as we continue to scale D&D Beyond and expand the richness of table top gameplay to digital. We expect to connect to an even wider audience while delighting our existing fans as D&D celebrates its 50th anniversary.
Finally, let's turn to toys, where our turnaround efforts are well underway. We began Q1 with inventories at multiyear lows, down over 50% from the prior year. As a result of our cleanup efforts, we saw a significant reduction in closeout volume in Q1. Thanks to our operational discipline and careful SKU management. We're in a good position with our large retail partners as we work towards new product innovation, including Beyblade, Nerf and refresh lineup for BABY ALIVE. We also are seeing solid progress in revamping our approach to marketing, significantly shifting our mix to digital, driving stronger-than-ever partnerships with our e-commerce and multichannel partners like our just completed Birthday Shop execution with Walmart, and are seeing improved return on advertising spend as a result.
We continue to see momentum with FURBY, one of last year's top new toys, including our latest best seller, Furblets. According to [ Serkan ], these fuzzy Lil Friends were the top-selling item in the special feature plush category in the U.S. And earlier this week, we announced glow in the dark Furby Galaxy coming this summer. We've also seen encouraging POS trends from Transformers as we celebrate the brand's 40th anniversary. While we're lapping last year's successful film Transformers:
Rise of the Beasts in Q2, we look forward to sales rebounding in the back half as we gear up for Transformers 1.
Last but not least, our retail and licensing partnerships are among our most important. Last month in New York City, Hasbro and Amazon collaborated with The Walt Disney Company to create a Star Wars experience at their first ever March to May 4 event. Through an immersive retail experience in the main floor of the Empire State Building, fans were able to take photos with costume characters, including Darth Vader and checkout Hasbro's latest Black Series helmets and Kyber Core lightsabers collectibles. Before I wrap up, I want to highlight the recent changes to our Board of Directors, bringing in new members with extensive games and retail operations experience. I'd like to welcome Darin, Frank and Owen to the board. I also want to thank Tracy, Linda and Michael, who will be retiring from the Board following our shareholder meeting next month. I'm grateful for their support and guidance over the past few years. And lastly, I want to honor Alan Hassenfeld, who will be stepping away from his role as Emeritus Chairman. Alan has been and always will be a prominent architect of Hasbro's legacy, and he will continue to be engaged with Hasbro in guiding the company's philanthropic efforts providing development and relief for children around the world. To recap, it was a good quarter. We landed revenue where we expected with wins across digital licensing, board games and continued momentum for FURBY. We continue to sharpen our execution, staying within our guardrails and inventory and delivering meaningful cost productivity across the P&L. While it's still early, our turnaround efforts in consumer products are going well, and we look forward to monitoring our progress over the next couple of quarters. I'd now like to turn over the call to Gina to share more about our detailed results and guidance for the year. Gina?
Gina Goetter:
Thanks, Chris, and good morning, everyone. In February, I outlined our strategy to build on the foundation we put in place last year after resetting the business and the necessary steps we're taking to reinvigorate innovation across the portfolio while continuing to drive operational rigor. I am pleased with how we executed in the first quarter with our strength in digital licensing and MAGIC contributing to a more profitable business mix while our turnaround efforts in toys started to take shape. We continue to deliver supply chain productivity ahead of inflation, and we made meaningful progress on reducing operating expense.
We see more room to drive our cost footprint lower as we further refine our supply chain and optimize product design across each brand. We have already identified significant savings through this design-to-value strategy with our teams leveraging customer insights and competitive analysis to inform our actions. Looking at our toy turnaround in more detail. While Q1 represents the smallest contributor to full year sales, we maintained our controlled stance on inventories after the cleanup efforts last year. We ended Q1 with inventories at healthy levels, down over 50% from a year ago and roughly flat to where we ended in 2023. Our number of days in inventory were at multiyear lows for Q1 and at around 66 days. And while we expect to see our inventory days increase over the next couple of quarters in line with normal business seasonality, we are still planning for total owned inventory levels to finish the year relatively flat versus 2023. Our much improved inventory position led to over 50% reduction in closeout sales in the quarter. And although this negatively impacted our Consumer Products segment revenue growth, we did realize a margin benefit from the improved sales rate, and we expect this trend to continue as we move through Q2. While improving the profitability of toys and delivering our cost savings target are 2 of the company's top priorities, I want to emphasize that we are concurrently staying vigilant around what investment opportunities require incremental spend to drive the most profitable revenue across the portfolio. Through greater analytics, we are already seeing an improvement in our marketing efficacy, and this is an area we will lean into as we ramp our innovation across toys and games and prepare for a stronger holiday season. Moving now to our Q1 financial results. Total Hasbro revenue was $757 million, down 24% versus Q1 of last year. If you exclude the impact of the eOne divestiture, total revenue was down 9% versus a year ago. Growth of 7% in our Wizards of the Coast segment, led by MAGIC and licensed digital games and 65% growth in entertainment, driven by a renewal deal for Peppa Pig, was more than offset by the 21% decline in consumer products, driven primarily by category declines and reduced volume moving through closeout. Q1 adjusted operating profit was $149 million, with an operating margin of 19.6%, up about 15.0 points year-over-year. This improvement was largely driven by a reduction in costs stemming from our operational excellence program as well as supply chain productivity gains and favorable business mix including the eOne divestiture. In aggregate, we were able to deliver significant margin improvement despite ongoing volume deleverage across our toys business. Total Hasbro Q1 adjusted net earnings were $85 million, with diluted earnings per share of $0.61, driven by the improvement in operating profit as well as favorability from a stock compensation adjustment and net interest expense reduction. Operating cash flow was $178 million, an $89 million improvement over the same period last year, driven by the increase in net earnings as well as reduced production expense in connection with our sale of eOne. We gave back $97 million to shareholders through the dividend and ended the period with $570 million of cash in our balance sheet. Now let's look at our 2 major segments in more detail. Starting with Wizards of the Coast in digital gaming, revenue grew 7% behind ongoing digital licensing contributions from Baldur's Gate 3 and MONOPOLY GO!, which as a reminder, neither recorded revenue in Q1 of last year. We also saw growth in Magic tabletop revenue, benefiting from shipments for our latest set release Outlaws of Thunder Junction, which arrived in stores last week as well as a strong reception to our Fallout Commander set. Operating margin for the segment finished at 38.8%, up 13 points year-on-year, driven by supply chain productivity, cost savings and improved business mix, given the growth in digital licensing. Turning to Consumer Products. The total revenue decline of 21% was mostly driven by broader market softness across our key brands exacerbated by a reduction in closeout volume following our inventory cleanup efforts in Q4. We also saw some modest impact from our exited brands as well as a timing-related headwinds within our direct-to-consumer platform, Pulse, which is lapping a strong product offering in Q1 of last year. The volume decline was in line with our expectations and resulted in an improvement in our gross to net sales rate, reflecting a more disciplined stance around discounting, which we expect will continue to benefit the CP segment profitability as volumes recover.
As Chris mentioned, we saw some bright spots with the recent launch of Furblets as well as with PLAY-DOH and Hasbro Gaming. And conversely, we had continued softness in the blaster category, which negatively impacted NERF as well as action figures due to the light entertainment slates and lapping last year's successful launch of Transformers:
Rise of the Beasts. Operating margin for Consumer Products came in at negative 9.2%, which is down roughly 2 margin points compared to last year. As expected, we saw a material impact from deleverage associated with the volume decline which was partially offset with supply chain productivity gains, managed expense savings and improved gross to net selling rate due to lower closeout volume. It's important to note that the CP gross margins grew by over 5 margin points demonstrating the improvement in the underlying profitability of the business despite the negative impact from deleverage. Turning to guidance for 2024.
While we are pleased with our Q1 progress, we recognize that the quarter represents a small portion of our full year sell-through for toys, and we want to monitor throughout Q2, our progress in wizards, particularly in digital licensing and Magic before potentially revising our outlook for the full year. So at this time, we are reaffirming our initial guidance and as a reminder, this calls for total Wizards revenue to be down 3% to 5%. The decline is primarily a result of the strong growth delivered in 2023. Within Wizards, we continue to plan for licensed digital games to be relatively flat versus last year, with contributions from Baldur's Gate 3 tapering down as we move through the year. For MONOPOLY GO!, we are still planning to record the contract minimum guarantee through the first half of the year, and we'll continue to watch the data closely as we move through the second quarter. If the current trends continue, there could be the ability to book above the minimum guarantees sooner than the second half, but at this time, we are holding our initial guidance. Wizards operating margin will be between 38% and 40%, up 2 points from last year, driven by the favorable mix shift within digital, lower royalty rates across Magic and strong cost management, both in supply chain as well as within operating expenses. For Consumer Products, revenue will be down at 7% to 12%, and operating profit margin will be between 4% and 6%. As a reminder, about half of the revenue decline is due to actions we've taken to improve profitability, and the other half is due to prevailing category turns. We continue to expect a similar revenue decline in Q2 as we saw in Q1 with the pace of decline moderating in Q3 and flipping to growth in Q4 behind sharper innovation and marketing effectiveness as well as healthy retail inventory levels heading into the holidays. However, we expect to see profitability improving as we move through the year as we build volume ahead of the holidays, and we realize more of our net cost savings. For entertainment, adjusting for the impact of the eOne divestiture revenue will be down approximately $15 million versus last year, and operating margin will be roughly 60%, up significantly driven by operating expense reductions as well as lapping the impact of the D&D movie impairment in 2023. We remain firmly on track towards our target of $750 million of gross cost savings by 2025. And given the results in Q1, we are on pace to deliver $200 million to $250 million of net cost savings in 2024. We continue to expect total Hasbro EBITDA in the range of $925 million to $1 billion, driven by our cost savings and the lap of nonrecurring inventory cleanup charges taken last year which will more than offset the revenue decline and cost inflation. Lending cash will be slightly down versus 2023, driven by relatively flat owned inventory levels, increased capital project spending and additional costs associated with the restructuring actions announced in December. And from a capital allocation standpoint, our priorities remain to first invest behind the core business. Second is to return cash to shareholders via the dividend, and third, to continue progressing towards our long-term leverage targets and pay down debt. And with that, I'll turn it back to Chris to wrap up.
Chris Cocks:
Thanks, Gina. We're pleased with our first quarter performance. We're doing what we said we would do, driving a shift in games and licensing, fixing our toy business and lowering our costs. It's still early, and we have lots of 2024 to go, but I think it's fair to say this was a good start to the year. We'll now pause to take your questions.
Operator:
[Operator Instructions] Our first question comes from the line of Eric Handler with ROTH MKM.
Eric Handler:
First, Gina, I wonder if you could maybe help refine the guidance a little bit in providing what the numbers you provided equates to on an EPS basis. And then given the sizable beat you had relative to consensus expectations, while maintaining guidance, where do you think Street expectations are maybe overestimating in their model in future quarters.
Gina Goetter:
So we are not -- we don't give EPS guidance specifically. We've been through the models. I would say analysts are coming up pretty close to kind of our internal math. I think the one thing to keep in mind for the quarter that just finished here is that we had about $0.10 of favorability from a stock adjustment -- stock compensation adjustment that will carry forward through into the year -- into your model. But we're not getting specific EPS guidance at this point.
Eric Handler:
Okay. And certainly for Chris, it's been a while since you guys have talked about MAGIC Arena. Wonder if you could give us a little bit of an update there? It seems to be sort of lagging the tabletop segment. Just what are you doing to sort of maybe broaden the appeal of Arena?
Chris Cocks:
Eric, thanks for the question. Yes. So Arena was down a bit in Q1. Mostly that was due to not lapping a remastered set that we did last year for Shadows Over Innistrad. Barring that, it would have been roughly in line with the overall property, which was up about 4% on tabletop. So we continue to invest in Arena. We continue to mimic all the card sets that are inside of it. And we're also investing over the long term to refresh the platform. So you'll be hearing more about that over the coming couple of years because it's going to be a long-term digital project. But when you look at MAGIC and where our growth has been, a lot of that growth has been in social-based play like Commander and in collectibility. So certainly, we'll be investing in those areas on the digital platform over the long term.
Operator:
Our next question comes from the line of Megan Alexander with Morgan Stanley.
Megan Christine Alexander:
One is -- kind of a 2-part question. You just did almost a 20% operating margin in what's typically your smallest quarter of the year from a sales perspective. In the slides, you did reiterate that 20% full year target by 2027. So I guess first question, why wouldn't you be able to get to that 20% number this year, if not higher than that? And maybe second part, was there something in that 1Q operating profit performance that won't repeat. The corporate segment, in particular, did stand out to us. Maybe you can just clarify what's in there and how we should kind of think about the run rate of that segment going forward?
Gina Goetter:
Sure. Megan, good question. So as we -- let's start with the corporate segment. So there was $45 million of profit that we posted in there. About half of that is that non-stock comp adjustment that we made. And so that is roughly half of that $45 million, and it will not repeat. So when you think about our margin profile in the quarter, about 2.5 points of kind of our margin performance came from that adjustment, that's not going to carry forward as we go. As we think about the balance of the year, there's going to be puts and takes within the margin. So in Q2, we're going to still have that deleverage happening with toy in Q3, though, remember, there's the impact last year that we had in all of the digital with Baldur's Gate, Lord of the Rings, there was a lot of favorability coming into Q3 last year that we begin the comp.
But there's no doubt that our margin performance at the start of the year is really healthy. I mean our supply chain performance, I mean, we are killing it within supply chain. I think our team is really out to make our supply chain the most cost competitive best-in-class supply chain. And we've seen an acceleration in the benefits within that area that if that keeps continuing, yes, there's some good momentum that could carry us forward to the end of the year and get us closer to that 20% sooner rather than later. But there's a lot of things that need to play out as we go through the year before we commit to that.
Megan Christine Alexander:
Understood. That's super helpful. And then maybe just on the Consumer Products top line. I think you said POS for the industry was down. I was wondering if you could talk about Hasbro POS. And then I think you also said related to that 2Q decline similar to 1Q. I think the closeouts are typically more of a 1Q phenomenon than 2Q. So maybe can you just unpack in terms of the dynamics between the closeouts and POS, how we should think about that 2Q being down 20% again?
Chris Cocks:
Well, I think when you look at Q1, January and February and our results were pretty heavily impacted based on 2 factors
Now I think the thing that gives us a little bit of pause that we're monitoring in Q2, is just a relatively light slate of entertainment. Last year, we had the D&D movie and Transformers:
Rise of the Beasts, which both were pretty positive contributors to the quarter. Also, our partners at Disney had just an amazing slate of content both in streaming and in theaters. That's not going to be lapped as completely. So we're taking a little bit of a cautious tone and wanting to monitor our performance. I think the thing that helps to negate may be the impact of the entertainment-related headwinds is our marketing effectiveness. We're seeing a significant improvement in our overall return on advertising spend. We've retooled our marketing team. And so that tailwind we have to look at and monitor. And we'll get back to you guys at the end of Q2, on a potential revision to guidance if we continue to see positive trends play out.
Gina Goetter:
And then the only other added, I mean, on your closeout comment. So, you're right, it's typically heavy in Q1. But given what we were going through last year and trying to clear out all of the inventory, it was a factor in all 4 of our quarters. And so that is -- that will be the huge reduction that we took in inventory last year, the fact that we don't have that overhang that will be a positive contributor every quarter that we go. We'll continue to see that close up volume being down. So I should say a positive contributor on the margin side and negative contributor on the revenue side in every quarter.
Operator:
Our next question comes from the line of Drew Crum with Stifel.
Andrew Crum:
So Gina, just going back to Consumer Products, you discussed improved underlying performance and benefits from operational excellence, but you still saw adjusted OI down and some margin compression. If the volume decline headwind is moderating as you progress through the year, when should we start to see positive bottom line comps for that business?
Gina Goetter:
Yes. Drew, good question. If you think about our -- how we've kind of talked about our top line flow for CP, so we'll be down similarly in Q2. And we start to rebound in Q3 and we're back to growth in Q4. So I would expect our margin to follow suit. So I think we're still going to see that same kind of material [ delev ] headwind in Q2. It starts to stabilize in Q3 and then our margins. I mean, our margins are growing absent even the huge comp that we have on inventory, but then that kind of onetime margin pickup that we have will further expand our margins in Q4. So it's going to kind of follow with the top line.
Andrew Crum:
Got it. Okay. And then Chris, you had some comments on the Universe Beyond sets. Can you address the performance of Fallout Commander? I know it's still early, but has that changed your view on Magic revenue for the year? Does it have any impact on segment margin? And then just wanted to get a sense as to how you're sizing up or thinking about Final Fantasy and Marvel sets next year, how those compare to Lord of the Rings.
Chris Cocks:
Yes. So I would say Fallout has been a great set. I'm a little bit of a fan boy, so I'll try not to playing it a little bit too much. I've been playing it since the '90s. But it's probably our best-performing commander set ever, whether it's a Universes Beyond set or not. However, commander sets tend to be quite a bit smaller than our overall premier sets. So you have to wait that accordingly. I would say our view on MAGIC is pretty healthy. Engagement is -- has reached pre-pandemic levels. Our stores are all healthy. Fallout doing well. Outlaws of Thunder Junction, which is our first major release of Q2, it's early, but it's off to a promising start.
So I think our caution and MAGIC is just Q2 is a big quarter. We've got Modern Horizons at the end of the quarter, and we want to monitor how those do. But I think signs are pointing in the right direction for us. In terms of the long-term view on Universes Beyond, man, I think Final Fantasy and Marvel are going to be pretty significant sets I would put them in the same league at least as what we saw with Lord of the Rings. Marvel is just a huge IP. We're going to be doing multiple sets with The Walt Disney Company on that, which we're pretty excited. And then Final Fantasy, it's huge inside of North America and Europe. But our sales in Japan will probably to work what we did with Lord of the Rings because of the resonance that it has in that market, which you should remember is the #2 market for Magic and the #2 market overall for trading card games.
Operator:
Our next question comes from the line of Arpine Kocharyan with UBS.
Arpine Kocharyan:
Just to clarify on POS, you mentioned down for the quarter. Have your expectations changed at all regarding full year industry retail trends? And then I have a quick follow-up.
Chris Cocks:
Yes. I mean, Q1 for the industry is usually around 14% to 15%. So it's still in terms of the total volume that Q1 represents. So I think it was a positive quarter. Certainly, we saw momentum exiting the quarter that's been continuing into Q2. But it's just super early. And the toy industry has been a difficult one to predict for the last 18 months or so. So we're going to continue to monitor it this quarter, particularly in light of the relative pause in entertainment that helps to drive toy sales. And that said, I think it was a good start to the year for us and for the industry as a whole. And my hope is it continues.
Arpine Kocharyan:
And then margin is clearly the highlight for your results today, and I think it's going to be the same for the year as well. Could you maybe talk about cadence for margins for the rest of the year. I mean Q2, we'll obviously have strong Wizard, I think, so that helps flow through and you have closeout sales sort of easing or the impact of that easing. What are other big inputs you would highlight for Q2 and as we think about the back half as far as margins go?
Chris Cocks:
Yes, I'll start, and then I'll turn it over to Gina. So I'll maybe do a little bit of thematics and then turn it over to Gina to go into the details of your question, our P&A. I think what you're seeing in Q1 is kind of our overall strategic thesis playing out, which I think will play out knock on wood through the rest of the year and for the foreseeable future. And I think that is that Hasbro is the games, IP and toy company effectively in that order. And I think our margins will start to shape around those style of industries, style of TAMs and growth opportunities. And so what you're seeing in Q1 is, wow, when you have a healthy games business, when some have some -- when you have great IP like we have and great partners that you can leverage it through and you start to get your act together on your cost structure and your operational efficiency in your underlying toy business and start to address kind of some of the marketing deficiencies you have, good things happen.
Gina Goetter:
And when you kind of [ lateral ] that up with how it will play out by quarter. So if you kind of look at the pieces in Q1, that mix and that as we continue to shift into gaming and into digital is going to continue to be a tailwind for us as we move through the balance of the year. The fact that supply chain productivity is going to more than offset inflation. That trend is going to continue as we move throughout the year. And then operating expenses and all of the work that we're doing on purchase cost reduction, people cost reduction that, that benefit will continue to impact us as we move throughout the year. So the one quarter that we'll just have to watch is Q3 because of how strong it was in Q3 of '23. So it's still going to be a very healthy margin, but there was just so much positivity last year at that time that there could be a slight dip year-over-year, but all of the underpinnings of the cost structure that is going to hold and carry with us for the year.
Chris Cocks:
Q3 is going to be have the big Baldur's Gate 3 launch time.
Gina Goetter:
Correct. And the MONOPOLY GO! started to hit -- the minimum guarantee started to hit for MONOPOLY GO!.
Arpine Kocharyan:
Right. And that's a great segue to my for the last question. Sorry, for 3 questions. You just talked about digital coming in flat. And I think that's unchanged versus what you said last time. Everything we've been able to track on this shows that there could be upside to that given how strong MONOPOLY GO! has been, why not raise that guidance today? And could you talk about sort of your visibility on that because it's clearly -- at least seasonally, it's not a toy business, right? It's sort of digital games where you probably have a little bit more to say in terms of visibility.
Gina Goetter:
Yes. I mean the short answer is it's just really too early in the year to call it out. But to your point, the trends are favorable if they continue to play out in the way that everyone is watching and some of the other variables that are out of our control kind of break our way and become positive contributors. We absolutely did see that there could be upside. We just want to watch and play out here as we move through Q2 before we officially take guidance up for it.
Chris Cocks:
The challenge within our P&A is it's really a comp one. And so we just need more time.
Operator:
Our next question comes from the line of Christopher Horvers with JPMorgan.
Christopher Horvers:
So I just want to follow-up on the corporate line item. It was $45 million. You said roughly half of it was stock comp and that benefit does not sustain. What's the other half of that? And does that piece of it continue. Yes.
Gina Goetter:
Yes. It's a material amount of money. Yes, the other half is all due to the operational excellence program. And I would think of it as a timing element of where it sits. So it's real money. It's purchase cost savings, it's people cost savings. And sometimes within the quarters in the year, it just settles out in corporate. As we move through the balance of the year, that's going to be allocated back. That favorability will be allocated back to the 2 segments of CP and Wizard. So that will kind of flush its way through. It's just a timing element of where it sat at the end of Q1. Last year, in the corporate P&L, I believe it was roughly $20 million annually of operating profit. I would expect maybe a little bit more just given that stock comp adjustment, but that's how you should think about Q1. Half of it was the stock comp, half of it was just some timing stuff that will get flushed back through the segments.
Christopher Horvers:
And did you say that the nonrepeating portion was $0.10? Or is that half because if you do have, it's a bigger number than $0.10.
Gina Goetter:
No, it's about $0.10 of earnings per share. Yes, it was right about that.
Chris Cocks:
About half 45%, which translates to around $0.10 a share.
Christopher Horvers:
Okay. Okay. I got it. And I guess to try to build on that last question. I guess if you -- like if MONOPOLY GO! does continue at the current pacing, correct me if I'm wrong, but I think you're looking at like maybe $50 million to $70 million in the back half from MONOPOLY GO!, sort of any comments on what it could be if what you see today continues? Could it be 2x that?
Chris Cocks:
I don't think we're prepared to give you a sizing on it. As Gina said, if current revenue trends and the current advertising spend to revenue continues it will be quite favorable for us. And we'd likely exceed the minimum guarantee within Q2.
Operator:
Our next question comes from the line of Stephen Laszczyk with Goldman Sachs.
Stephen Laszczyk:
Maybe just a follow-up on the marketing strategy, Chris, you talked about some success that you're seeing in the first quarter. Perhaps you can talk a little bit more about what you're doing differently? And then if that success does continue, how should we thinking about the upside drivers throughout the year? Do you think it's more of a top line growth driver or perhaps something on the cost side?
Chris Cocks:
Well, I think it's a pretty simple rubric that we're using, which is spend where we can measure, which is primarily digital. We have traditionally been a little traditional in our media planning. It's worked, but we haven't been able to really refine it down to the SKU level and down to the partner level. So we're spending a lot more in digital. We're spending a lot more with our retail partners near the point of sale or near the point of decision. And we're seeing a significant multiple effect in terms of the effectiveness of the spend. Still early in the year, and we still have to scale it, but certainly positive for us. I would say the majority of that will go to top line inside of CP if it continues to work like what we're hoping. And I think that's part of the thesis that we have for our Q3 and Q4 projections. And then that top line, particularly given the cost structure efficiencies we're driving and supply chain efficiencies we're driving, that will have a nice flow through to bottom line results, which again, I think kind of goes to the margin comment that Gina made earlier.
Stephen Laszczyk:
Got it. And then maybe one more, just on freight. Gina. Can you update us on what you're seeing in the freight market at the moment, just given the disruptions in the Middle East? And perhaps how we should monitor that from our side as you think about any margin pressure that could come in 2024, 2025.
Gina Goetter:
Yes. Good question. For us, every kind of the whole the Red Sea, all of that is really been immaterial on our business. I think in the P&L in Q1, it was less than a couple of hundred thousand dollars of impact and even since then, our team has been doing a good job of navigating around and finding productivity to offset. So it is not a factor that I would call out as impacting our business right now. Overall, what we're seeing across freight is some moderation capacity is opening up. We're seeing rates come down. So that is absolutely benefiting the P&L part of our guidance. We said that there was going to be 2 points of inflation in the year. So it's playing within that but the environment is much more rational for us this year. And our team has done a really nice job renegotiating rates, renegotiating our contracts and then getting after our network in a way that benefits the P&L.
Chris Cocks:
Yes. And I think an important thing to keep in mind about us, when you think about things like the Red Sea and exposure, maybe toy dominant companies would have is most of our profit pools are nearshore. Magic Board Games, PLAY-DOH almost all of our licensing business has very little sea freight dependencies associated with it. because they're either made in market or they're made in markets that really aren't affected by kind of like a traditional Southeast Asian or Chinese freight lanes. So I think that's a competitive advantage of us -- for us in a world that has a little bit of tumult on the freight lanes.
Operator:
Our next question comes from the line of Alex Perry with Bank of America.
Alexander Perry:
You gave really good color on sort of the 2Q expectations for the CP segment and op margin. But could we get sort of how you're thinking about Wizards in 2Q from a revenue and op margin perspective?
Gina Goetter:
For Wizards in Q2 is going to be probably pretty favorable from a top line standpoint and a bottom line, so it's going to look pretty consistent, just given the release schedule that we have on the top line. So we expect there to be another kind of growing quarter. And then on the bottom line, again, just given the mix that we're seeing within the business and the shift towards digital, we'll see consistent trends there. I would say, for both businesses, for both CP and WotC, we've got the benefit from operating expenses that will continue to flow in as well throughout the quarter.
Chris Cocks:
And then there should be a nice royalty benefit in Q2 as well for MAGIC, Modern Horizons 3 is not royalty bearing. Lord of the Rings did fantastically, but there was a royalty associated with it.
Alexander Perry:
Perfect. And then just my follow-up is on MAGIC, actually. So can you talk about any timing shifts that may have supported the quarter and how we should think about sort of phasing of growth there as we move through the year?
Chris Cocks:
I think in Q1, you saw a bit of Outlaws of Thunder Junction, which is the colorful name for our first major Q2 release, a bit of that shift in Q1, and I think that helped. For the balance of the year, I don't think there are any huge quarter-over-quarter shifts. You'll probably see a bit lighter release schedule in Q4 which I think might affect that quarter as you think about things. But Q2 should be reasonable for MAGIC, Q3 should also be reasonable and then Q4 will probably be the light one.
Operator:
Our next question comes from the line of James Hardiman with Citi.
James Hardiman:
First, I just want to close the loop on this corporate and other last question, I promised Gina. So $45 million in the first quarter, what should that number be for the year? It sounds like you're saying less -- it's actually going to be less than $45 million. So that -- we should expect that to go negative for the balance of the year? Or maybe just give us a sort of North Star, how to think about that full year number.
Gina Goetter:
Yes. Good question. I know it's confusing to just given some of the timing components. Last year in '23, it was roughly $20 million. When all kind of get settled out, it was roughly $20 million. I would say we'll probably be around that plus or minus a bit just given that we have this stock comp adjustment sitting in there. It's really held as a lot of our corporate costs sit within there. It's trying to represent kind of that corporate overhead structure, but then much of it gets allocated back as we go throughout the year. And all of that just given all of the work that we're doing in that area is a little bit as you can imagine, it's moving. It's agile this year as we make all those changes. So I would say, call it, $20 million, $30 million by the end of the year [ in terms ] of profit.
James Hardiman:
And just to clarify, and then I have a follow-up. But any way to think about that from quarter-to-quarter, because that could be a pretty big swing factor as we think about potentially some negative numbers, does that start right away? Or is that more back half weighted?
Gina Goetter:
I would say in Q2 and -- Q2 to Q3, you're not going to have that $20 million adjustment for the stock comp in there. And so then you're looking kind of plus or minus a few million dollars moving in and out. So it really becomes an immaterial impact as we move through the next few quarters.
James Hardiman:
Got it. Okay. And then consumer products margin, obviously pretty negative for the first quarter. But if anything, it sounds like you feel pretty positive about the trajectory of that margin. How should we think about -- I don't know if there's a way to think about an exit rate for this year. It seems like it would be meaningfully better than that 4% to 6% range given the starting point. What I'm really trying to get at is what -- how do you feel about where that's headed, particularly for 2025 and even beyond.
Gina Goetter:
Got it. Yes. I think we feel based on what we delivered in Q1, really good about our ability to deliver that 4% to 6% guidance range. And to your point, a big drag that we saw in Q1 was the [ eOne ] And as we kind of push past that and move into growth in Q4. You're going to see some nice underlying profitability within the business. As we move then into 2025, we've publicly said that. Our goal is to get this as close to double digits as we can through 2025. And it's going to be some of the same levers that you're hearing us talk about, continued focus on cost structure, continuing to refine our supply chain, getting really smart with our product mix and how we're pricing in markets.
And then last thing that the last lever we haven't brought up yet on this call is the whole design to value and all of the work that we're doing within our product design. So far, that hasn't had a material positive benefit on the P&L. We see that picking up as we move into Q4 and really into 2025. So I think we feel good about where Q1 landed. It tells us we're on the right path to get us within that range of 4% to 6%, and we're continuing to march into 2025, thinking that we're going to push that double-digit margin.
James Hardiman:
Is it crazy to say that we're going to be pretty close to that double-digit rate sort of implied in second half or fourth quarter?
Gina Goetter:
No, It's not create the same rate in fourth quarter. Particularly, you got to keep in mind we had that big inventory adjustment last year that becomes a huge benefit for us in the fourth quarter.
Operator:
Our next question comes from the line of Fred Wightman with Wolfe Research.
Frederick Wightman:
I just wanted to come back to margins. In the slides, you guys are calling out cost saves net of 2 points of inflation. And we've seen some other toy companies talk about actual benefits from deflation. So can you talk about where you're seeing that cost inflation specifically and how to think about that as we move throughout the balance of the year.
Gina Goetter:
Good question. Yes, we wouldn't call it deflation per se. So we are seeing a couple of points of inflation. The 3 areas I'd call it, one is labor. That's our biggest cost in the P&L. We're continuing to see that inflate a few points. The second, then when you think about our largest kind of ingredient that we're purchasing in Horizon, that also is inflationary in the year. But those are kind of the big 2, I would say. I mean, our logistics cost there's pluses and minuses. Overall, we're managing logistics pretty well. For the year, in the quarter, we saw about 2 points of inflation. That's what we think that is going to play through the rest of the year, about 2 points of inflation.
Chris Cocks:
Yes. Just on an apples-to-apples, I'm not sure how other companies are talking deflation. When we talk about it, we talk about it as productivity based on our teams working with our vendors. And so our productivity is significantly scaling past underlying inflation in the supply chain to a pretty healthy manner, which is driving our gross margin productivity.
Frederick Wightman:
Yes, that makes sense. And maybe another one for you, Chris. You talked about the traction from the LITTLEST PET SHOP license. You also talked about the deal for Power Rangers. Does the early success that you're seeing with some of these licensing decisions change how you're thinking about the need to own versus license some of these CP brands going forward?
Chris Cocks:
No. I mean I think it's validating that we made the right choice. Two years ago, we outlined what our selection criteria would be basically can we generate $50 million in revenue at a 10% OP. And can we grow to $100 million or more revenue at a 15% OP on a line. And so basically, we've chosen the lines to outsource that we don't think meet those thresholds. But another company with maybe a different cost structure or a different set of expertise could still make a really nice business with even if it was sub-$50 million. So I think we're basically done without licensing. We certainly will be driving cross-licensing and leveraging our brands for category expansion and new product opportunities. like we're doing with LEGO, like we're doing with Mattel, like we're doing with location-based entertainment. But I think Power Rangers is probably a -- it's probably the last brand that we will outsource.
Operator:
Our final question comes from the line of Kylie Cohu with Jefferies.
Kylie Cohu:
Just kind of wanted to double click a little bit on the timing aspect. Anything that you can quantify from Easter? How has that affected the quarter? And how are you kind of thinking about how that would affect Q2 as well would be helpful.
Chris Cocks:
Yes. Easter gave a modest lift in the quarter, maybe, call it, 1 or 2 points based on it being earlier. Finally, though we're seeing April kind of continue to positive trends even barring kind of like what's going on with Easter. I think we were up in the last week our total global POS in the last week of April that we measured, we were up 7% without our divested brands included and up about 4% when you even include those divested brands. So while we think Easter would help in Q1, it wasn't really a decisive help.
Kylie Cohu:
Got it. Great. That color is super helpful. And then I know you mentioned earlier about how most of your major profitability drivers are kind of being near sourced. But can you just remind us what your exposure kind of is to China at this point in time? I know we've been getting a lot of inbounds on that.
Chris Cocks:
Yes, about 50% or so of our...
Gina Goetter:
40% -- when you add in Wizards, we're about 40%.
Chris Cocks:
About 40% of our total volume is built in China today. But only 5% or 10% of our total profit is sourced out of China.
Operator:
Thank you. Ladies and gentlemen, this concludes our Q&A session. And this concludes our call today. We thank you for your interest and participation. You may now disconnect your lines.
Operator:
Good Morning. And welcome to Hasbro Fourth Quarter Full Year 2023 Earnings Conference Call. At this time, all parties will be in listen-only mode. [Operator instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Kern Kapoor, Senior Vice President of Investor Relations. Please go ahead.
Kern Kapoor :
Thank you and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer; and Gina Goetter, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Gina providing commentary on the company's performance, and then we will take your questions. Our earnings release and presentation slides for today's call are posted on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thanks, Kern, and good morning, everyone. For more than a year now, you've heard me outline Hasbro's strategy to refocus on play behind a philosophy of Fewer, Bigger, Better. Fewer SKU’s that drive higher impact. Bigger investment behind winning brands in more focused categories. And Better innovation driven by a renewed leadership team and a focus on kids, parents, and fans, our consumers, the lifeblood of Hasbro. We laid out a blueprint for a more focused and profitable company with a number of growth initiatives built on a diverse portfolio of some of the most iconic brands in the toy and game industry. While business transformations take time, I'm pleased with how much we accomplished in 2023, setting the table for a 2024 punctuated by strong profit growth and momentum in renewing Hasbro's innovation engine. We're entering 2024 with a healthier balance sheet, a leaner cost structure, and an operational rigor that will maintain and build on these improvements in the quarters ahead. In 2023, we took substantial action to bolster our balance sheet. At the end of the year, we closed our deal with Lionsgate on eOne Film and TV, allowing us to focus our investments on higher return, play-focused initiatives across toys, games, and digital. Proceeds from the deal allowed us to reduce our debt by approximately $400 million. As we shipped our entertainment strategy to an asset light and partner-led model, we took a $1 billion impairment, a noncash item in Q4, which reflects the sale of eOne, and a change in outlook for the balance of our own and operated production efforts. This shift frees up more capital for us to reinvest in toys, games, and particularly our digital future. Between hard work from our sales and operations teams and some of the financial actions we took at the end of the quarter, we entered 2024 with inventories down over 50% year-over-year, which is well below 2019 levels. We also took steps to improve our structural profitability, exiting a number of low or negative profit businesses that we have shifted to a licensed-out model. Finally, we are driving better than expected cost savings through our operational excellence work. Unlocking crucial investment capacity as we seek to connect with fans of all ages and across all play patterns. Previously, we communicated $350 million to $400 million in annual run rate savings. We're updating our target to $750 million of gross savings by the end of 2025, with half of it dropping to the bottom line. This allows us to reinvest in our business, meaningfully improve our cash flows, and return cash to our shareholders, which we are committed to continuing through our category-leading dividend. Since I became CEO in 2022, Hasbro's returned almost $1 billion to shareholders and paid down over $0.5 billion in debt. While 2023 was challenging and we still expect the toy industry to face near-term headwinds, we believe we're taking the necessary steps to turn around our consumer products business. Wizards and Digital Gaming is coming off a banner year led by MAGIC, Universes Beyond, the success of Baldur's Gate III from our partners at Larian, and Monopoly Go! from Scopely. 2024 is about returning consumer products to profitability, investing for long-term momentum in games, and driving significant improvements in Hasbro's bottom line, fueled by operational discipline and renewed product innovation. In short, we're putting all the right pieces together to keep investing in our growth initiatives while expanding the ways our franchises reach fans through digital games. We expect the next year we'll likely see continued headwinds in the toy category. We're exiting 2023 with our retail inventory down around 20%. While we think Hasbro's retail inventory is in a healthy position, across the industry a lot of older discounted inventory still remains in the market. The consumer remains value conscious and we anticipate entertainment will be less of a tailwind in the year ahead, behind a reduced box office slate. Anticipating these headwinds, we made necessary choices to get our cost structure and inventory positions healthy. Accelerating a number of cost savings initiatives by several quarters. Since I became CEO, we have significantly enhanced our consumer insights capabilities and upgraded our design and toy leadership. In 2024, we'll see more and more of the resulting innovation improvements as these capability upgrades come to market across our portfolio. As such, we believe we're in a good position to at least pace the industry this year with innovation and share trends accelerating to ahead of market as we head into 2025. Turning around a product pipeline is key, with the right people and the right insights. At the end of the day, it's all about great product. In the back half of 2023, we started to see the first evidence of our new team and products working. Take FURBY, for example. This was a product we took our time testing and iterating based on consumer insights. It paid off as FURBY was one of the top new toy introductions in 2023. We continued the FURBY craze in December with the launch of Furblets, another hit introduction, and we're excited to continue building this franchise in 2024. 2023 was also a strong year for our TRANSFORMERS franchise. On the back of the hit movie, Transformers Rise of the Beasts from our partners in Paramount, driving point of sale growth of 35%. We have some exciting activations planned as we celebrate the brand's 40th anniversary in 2024, as well as the star-studded animated movie, Transformers One, coming this summer along with fresh merchandise. This year also marks PEPPA PIG’s 20th birthday. We'll be celebrating with new, innovative products and an entertainment special featuring A-list talent Katy Perry and Orlando Bloom. After gaining share in the arts and crafts category in 2023, with another strong year including our ultimate ice cream truck, the Play-Doh team continues to innovate, expect more creative surprises and new cross-brand collaborations in the year ahead. In action figures, we are leaning into our category-leading collaboration with The Walt Disney Company for their Marvel Superheroes Assemble marketing campaign, featuring new price points and products across our lines, including all new preschool fun with Spidey and His Amazing Friends. For Star Wars, we're excited to expand our best-selling Lightsaber Forge Kyber Core series and introduce our new $7.99 Epic Series 4-inch action figures. We saw an incredibly strong launch from Beyblade X last year in Japan from our partners at Takara Tomy and are eagerly anticipating the U.S. launch this summer, What we believe will be one of the hottest new toys of 2024. It's an exciting product that we think long-time collectors and kids fresh to the franchise will be thrilled with. The blaster category continues to be under pressure, but we also continue to believe this is a strong and enduring play pattern for fans of all ages. This year we'll be introducing new innovation into the category, featuring a new performance start technology, pop off-the-shelf design and attractive pricing up and down the range. Board Games continues to be a leading category for us, and one we anticipate will grow in the year ahead. Twister Air was a number one new game across the G-10 markets in 2023, according to Sircano. Thanks to an innovative new augmented reality experience. You're going to see a renewed focus on expanding genres, leveraging our reach and distribution strength to introduce more cool new games than ever, and working with some of the brightest designers in the industry to give their games a platform they deserve. Whether it's adult party games, family card games, casual strategy, or extending mega hits like Monopoly, 2024 will be a big year for gaming from Hasbro. Speaking of games, Wizards and Digital outperformed our guidance in 2023, driven by a series of blockbuster hits. MAGIC had another record year in ‘23 with a string of amazing new sets, including our best-selling set of all time, The Lord of the Rings
Gina Goetter:
Thanks, Chris, and good morning, everyone. 2023 marked an important milestone in our transformation towards a more streamlined and profitable toy and game company. As Chris mentioned, transformations take time and amidst the tough industry backdrop, I'm proud of the progress the Hasbro team made over the past several quarters in resetting the business and getting us in the best position for 2024. Before I touch on the financial highlights from the past year, I want to recap three major actions we took and how to think through their impacts. First, we successfully closed the sale of the eOne Film and TV business to Lionsgate, and we used the proceeds to reduce debt by $400 million, which will result in annual interest expense savings of approximately $25 million. In addition to reducing our leverage, the sale of eOne frees up capital to invest in higher growth initiatives, while allowing us to continue monetizing Hasbro IP in an asset-light structure. In conjunction with the sale and the change in the business strategy for family brands, namely PEPPA PIG and PJ Masks, we recorded a noncash, goodwill and intangible asset impairment of approximately $1 billion, which you will see in our reported results. As we look to 2024, besides the reduction in interest expense, we also expect to see an improvement in operating margin, as well as an improvement to cash flow, given the reduction in production spending. Second, in Q4, we accelerated efforts to clean up our excess inventory. As I had mentioned last quarter, we were focused on starting 2024 in a cleaner position. And we would remain agile in taking actions consistent with broader category momentum. While we landed within our revenue guidance, we did not see the holiday season pickup that we were hoping for, and as a result took more aggressive actions in bringing inventory levels down over 50% from the prior year. Our inventory is now running well below pre-pandemic levels, and we believe this improved position will allow us to drive higher value retail distribution and return focus to upcoming toy and game innovation. We also expect annual savings of roughly $10 million from exiting overflow locations previously used to store excess inventory. And while this was the right decision for the long-term health of the business, the near term impact from accelerating this cleanup resulted in a roughly $130 million noncash impact to operating income. Lastly, as part of our operational excellence program, we made the difficult decision in Q4 to reduce the size of our workforce. While these decisions are never easy, this move will enable cost savings, which will improve profitability and fuel investments towards long term growth around toy and digital games innovation. Moving to our financial results and business segment highlights, in Q4 we saw a continuation of the trends seen throughout much of the year. Total Hasbro revenue of $1.3 billion was down 23% versus last year. Wizards of the Coast and Digital Gaming revenue increased 7% behind ongoing contributions from the award winning Baldur's Gate III and Monopoly Go! Consumer products declined 25% due to the planned business exits, broader category declines, and an enhanced focus on clearing inventory. Q4 adjusted operating loss of $50 million was down year-on-year, mostly driven by nonrecurring and noncash charges of $168 million which includes the $130 million of inventory write off. We believe the cleanup efforts are behind us as we are starting 2024 at much healthier levels compared to prior years and our retail inventory is at an acceptable level. Q4 adjusted net earnings were $52 million with diluted earnings per share of $0.38, also down versus the prior year, primarily due to the aforementioned nonrecurring charges. For the full year 2023, total Hasbro revenue of $5 billion was down 15% versus 2022 and within our previously stated guidance range. Wizards of the Coast and Digital Gaming revenue grew 10%, ahead of our guidance benefiting from the success of Baldur's Gate III, MAGIC
Chris Cocks:
Thanks, Gina. Turnarounds take time. And for our toy business, we are still in the early innings. While we're likely to face some near-term industry headwinds in 2024. And we're comping a better than planned 2023 for Wizards. The work we've done under the hood to strengthen our balance sheet, upgrade our planning and right size our inventory is a strong foundation to build from. I want to thank the teams at Hasbro for driving this and putting our fans first. This year is all about execution. As we build on that foundation, drive our profitability, and reinvigorate our innovation pipeline for category share gains in 2024, and renewed top-line growth in 2025 and beyond. We'll now pause to take your questions.
Operator:
[Operator Instructions] Our first question will be from the line of Eric Handler, ROTH MKM.
Eric Handler:
Good morning. And thanks for the question. A lot to digest here. I wonder if you could talk about what the retail situation and your cost structure look like international versus North America?
Chris Cocks:
Sure. I think perhaps Gina and I will answer this question. Good morning, Eric. Generally speaking, we're feeling pretty good about where our retail situation is. In the U.S. and Europe, in terms of retail inventory, we're down about 20% year-over-year. That translates to about a four-week improvement on the supply. So between Europe and the U.S., we generally have about 17 to 20 weeks of supply at our major retailers, which is about what we'd like to see. It's about what our normal is pre-pandemic. So generally speaking, that means we neither see retail inventory as a tailwind nor a headwind, which is nice because over the last year or so, it's been decidedly a headwind as retailers have been trying to right size their inventories. I think if we have any concerns inside of retail, it's that there's still a lot of industry discounted merchandise, particularly in what we would call the growth channel or kind of like value resellers. That's going to take a quarter or two to work through. But again, based on our inventory position, we have very little aged inventory and any aged inventory we have has a PO associated with it. So we feel in a generally good position. Gina, anything to add?
Gina Goetter:
No, Eric, the second part of your question about the profitability between North America and our international markets. I mean, North America is our highest margin market. Within international, a couple of things that draw that margin profile down. One is within the allowances and just how we intersect or interact with the retailers. That is a bit more costly than what we have in the US. And the second piece is really within our overhead structure to support the international business. Both of those pieces we are working to address. So through our initiatives of revenue growth management, that is squarely focused on all of that cost that's sitting between post revenue and net revenue. And then the second piece on overhead, all of the cost savings initiatives that we've put into motion will start to attack the cost structure of rather North America as well as the international.
Eric Handler:
Great. And then just as a follow up. Chris, you've talked before about being the inevitability that MAGIC has to see slow down. just because of law of large numbers in revenue. And D&D was supposed to pick up the torch and drive higher growth. I wonder if you could talk about maybe some of the key drivers with D&D that as you look at over the next few years, where what's going to build that business even more?
Chris Cocks:
Yes, for sure. So last year, we were fortunate in that both MAGIC and D&D were growers for us. The MAGIC tabletop business was up probably in the 3% to 5% range. We had a little bit of attrition on digital, but still the business was up low single digits. And D&D was up over 75% on a total brand basis. I think the contributors for D&D's growth last year will be very similar to what they'll be moving forward. We continue to think D&D Beyond was an excellent acquisition. It really is the way increasingly people are playing tabletop role-playing games. I think it's an excellent platform for us to build upon and expand the ways that people can play, the ways that people can experience theater of the mind. And also for us to distribute and showcase a more diverse set of content, whether that's Universes Beyond style content, like we do with MAGIC, or our major creators content or user-generated content. So I think you'll see more from that on the tabletop side. We continue to have a robust entertainment slate on D&D that we're working with several partners behind, notably the new streaming series from Paramount that we're partnering with them on. And then video games will clearly be a huge leg up on the D&D business. Baldur's Gate III is one of the seminal role-playing games of all time. It's won multiple games of the year awards. Our partners at Larian really knocked it out of the park with that and were fantastic to work with. Baldur's Gate III is just the first of several new video games that will be coming out over the next 5 to 10 years that I think will continue to power that franchise. And really, I think the three combined, continued innovation on tabletop, powered by D&D Beyond, targeted entertainment, working through partners in an asset-light model, and then great video game content through licensees and through our own internal studios. I think the future is bright for that brand.
Operator:
Our next question is from the line of Christopher Horvers with JP Morgan.
Christopher Horvers:
Thanks and good morning. So, first a clarification. Did you say you expect consumer products to be flat in 3Q and then up in 4Q in that mix? How are you thinking about NERF growing again? And to what extent are you taking in a shorter holiday calendar next year? And as a part of that, fourth quarter question, could you mention what the specific lift in 4Q ‘23 was from clearance sales?
Gina Goetter:
All right. I will try to dissect all of those for you, Chris. So you've gotten the phasing generally right within CP. So as we think about the guide of 7 to 12 down, you're going to see steeper declines in Q1 and Q2, similar to what we saw playing through Q3, kind of the average what we saw playing through in Q3, Q4. As we look at Q3 of ‘24, we start to stabilize as we move into Q4, we're planning for growth. As we think about which brands are going to carry it, it's really behind the strong innovation that we're putting in, NERF being one of them. So we do have some innovation that's coming. That will be a market kind of in the back half of the year as we head into holiday. In terms of your last question on the lift specifically from closeouts, I don't know that I have that number to an exact extent. What I would say is that our closeout volume and revenue was generally consistent with what we saw play through the year prior. There wasn't a huge, a huge delta from previous years. And then couple that with all of the efforts that we took to clean up inventory as we're looking here in the front part of the year, we're seeing that closeout volume come down quite significantly. So nothing I would call out as different as we played through Q4.
Chris Cocks:
As you think about the back half, Chris, I'd be really looking at Beyblade X as a huge launch for us. It did many orders of magnitude larger in the launch in Japan last year versus Beyblade Burst from 2016. We're expecting it to be quite a runner and the early feedback from the toy fairs is our retailers are getting behind it as well. We have some really cool innovation across price points for Play-Doh that I think will continue to the run on that brand, both building share and building point of sale and sell-in. And then we have quite a lineup of board games that will be coming out throughout the year. But generally speaking, we have a good Q4 for our board games and we think this year will be no exception.
Christopher Horvers:
Got it. And then on the MAGIC business, because how many of the larger releases that you mentioned, would you expect could eclipse $100 million? And then from a Universes Beyond perspective, was there any shift into ‘24 from IP partnerships that you were expecting in ‘23? Thank you.
Chris Cocks:
Sure. So last year, we did six premier sets per year, which is like large sets that go across formats. I think last year five of our six premier sets eclipsed $100 million. I don't think we have a specific forecast for each of the premier sets this year, but we will have six sets this year. We think actually we'll have probably slightly less kind of secondary sets or secondary SKUs associated with MAGIC. And so we're projecting flat to slightly down for the brand. So I think you can do the math and say it's roughly about the number of equivalent sets that are hitting that $100 million bogey. As you think about Universes Beyond, last year we had our first what we would call premier set for Universes Beyond that was Magic Lord of the Rings. That did over $200 million in under six months. This year we have some smaller Universes Beyond sets. The first one's going to be fallout, which will come up in March. That won't be at the same scale or size, but we'll do better than what a typical commander set would do. But starting in 2025, we're going to have two premier Universes Beyond sets as part of our mix. And we believe the brands that will be shipping in 2025 have the same kind of carrying power as the Lord of the Rings. The one that we've announced will be in the front half of the year, and that's Final Fantasy, which is just a juggernaut in role-playing games. We've announced partnerships with a host of other brands, Marvel being one of the last ones that we kind of talked about. There'll be multiple sets associated with that. So for ‘25 going forward, you should expect to see as part of our six premier sets per year, two of them will be Universes Beyond branded. And we think we'll have a similar uplift to what we experienced with Lord of the Rings. And so that's underlaying a lot of our bullishness on the growth for MAGIC.
Operator:
Our next questions are from the line of our Arpine Kocharyan with UBS.
Arpine Kocharyan:
Hi, thanks for taking my question. So EBITDA finished the year at around $700 million, and you expect around $250 million of incremental cost base in 2024, but then you're probably annualizing cost base from 2023 with some kind of underlying decline in EBITDA. Could you just maybe bridge to the puts and takes of 2024 EBITDA guides for the year for us, because there's also cost to those cost savings, as I understand, if you could just go through the puts and takes. And then I have a quick follow up for Chris.
Gina Goetter:
Got it. Sure. Very happy to do so. So if you kind of name some of them, we think about the build from where we stood in the $750 million. Keep in mind that we have that one time, all those non-recurring charges come back. That is the benefit to us next year. That becomes a tailwind. Almost completely offsetting that tailwind, though, is the volume coming down, the revenue coming down. So the one-time benefit is offset then by the volume kind of delev impact. Overall, we have supply chain productivity that is going to be offsetting inflation. So when you think about the cost save, that's one piece of the cost save, supply chain productivity. The second big piece really is what's happening within our operating expenses. So when you think about the people cost as well as just broader managed expense savings, that becomes an adder back for us as we think about 2024. And the last piece that is positive is just the overall mix of our business. So not only within [WATCI] where we have this continued mix into digital, but within the CP business as well, when we again took out those actions from a closeout standpoint, the volume that we're going to be moving through in 2024 is higher profit volume for us. So those are some of big puts and takes. Really the big negative for us as we head into ‘24 is just what's happening on the revenue line and the impact that that's having.
Arpine Kocharyan:
Great. Thank you. And then, Chris, you have talked about $500 million of D&D business over a three-four-year period. I was wondering if that's still the guidance for D&D. I know you addressed some of that earlier, but if you could just go over kind of the long-term growth prospects for that business in terms of sizing it for us, similar to how you guys communicated in October Analyst Day. So kind of, I know you're not ready to update that guidance, but just sort of, is that $500 million still the right numbers to think about? Thanks.
Chris Cocks:
Yes, no worries. Hey, Arpine, by the way, I heard you have a new child. Congratulations.
Gina Goetter:
I think like I control the baby.
Arpine Kocharyan:
Thank you. I appreciate it.
Chris Cocks:
We always appreciate it when people make customers.
Arpine Kocharyan:
Indeed.
Chris Cocks:
I would say that guidance holds. The D&D brand and our games portfolio overall is trucking along at a similar pace as we expected. That guidance was more of a 2027-ish timeframe. I think a little bit will depend on certain calendars associated with certain video games and there's a certain amount of schedule slippage that you get with that. But generally speaking we feel good about the trajectory of the brand and as I mentioned in Eric's question kind of like the three core pillars that underlie it.
Operator:
Our next question is from the line of Megan Alexander with Morgan Stanley.
Megan Alexander:
Hi, thanks very much and thanks for all the detail. It's really helpful. I was wondering, Gina, if maybe we could unpack the revenue guidance for consumer products just a bit more. You cited those four points from exiting the licensing. Maybe you can help us understand what's implied from an industry POS expectation and I guess is the comment that retail inventory is not a headwind or a tailwind. Should we assume that you're just kind of shipping in line with POS?
Gina Goetter:
Yes, that, good question Megan and that's where I was going to lead you. Just especially given where our inventory positions are sitting, our assumption that we're making is that our shipment is going to more closely align with POS. In fact, we actually started to see that happen towards the tail end of this year. So do you think about the guide that gives you an indication of how we're thinking about the broader macroenvironment. So you take those, call it roughly four points out for just the business exit. You're laxed with down three to eight. In the down three scenario that would be us over delivering and getting share and beating the market. Down eight is probably more similar of us moving in line with the market. But I think you've got the equation right that our shipments are going to more closely kind of align with our line of POS.
Megan Alexander:
Okay. And then could you maybe quantify the net cost savings that are embedded in the guide? I think for your slides you're going to get to kind of $500 million of gross cost savings by the end of this year. You've kind of said you haven't really seen any last year. So on that call it net, $250 million if you can reinvest 50%. What's embedded this year? And I know you talked about some cost inflation. Is that freight? Are you still seeing, product inflation, whether it's things like resin? Can you just maybe quantify what is actually embedded in the guide?
Gina Goetter:
Sure, absolutely. Let me start on that -- let's start on the inflation side first. I know we'll work our way back. So embedded in the guide is roughly an inflation rate of 3%. The single biggest inflation driver for us this year will be labor. Labor within manufacturing and labor within the broader logistics network. We're also seeing some inflation like in resin, you’re pointing, that's our single biggest kind of component that we're purchasing. We are seeing that inflate and then fuel. So I think between those three pieces, you're roughly getting to 3%. We believe we have cost productivity that more than offsets all of that. So specifically within kind of our cost of goods, we will be a net margin contributor because we -- how that will play out. In terms of the total gross sales cost save, I think it's fair to say that roughly, call it $200 million, $250 million will be net cost saving between this supply chain cost productivity offsetting inflation, as well as all of the moves that we're making below the line within managed expenses, whether it be people cost coming down or just broader purchase expenses coming down.
Megan Alexander:
Great. And just to clarify that, that $200 million to $250 million is, that's a net tail end verse ‘23 and that's kind of should be independent of whether the top line's kind of above or below or at the high end of the low end of your guide.
Gina Goetter:
That's right. Yes, that's right.
Operator:
Our next question is from the line of Andrew Uerkwitz with Jefferies.
Andrew Uerkwitz:
Hey, thanks for taking my question. I guess I want to stick with Wizards of the Coast. If I think beyond 2024, what kind of cadence would we have in digital games? We saw two big games last year. No new ones this year as far as we know. Like what kind of cadence should we expect there on the digital game side? And any clue on the mix between mobile and traditional PC console?
Chris Cocks:
Hey, Andrew. Yes, I would say for starting in 2026, we'll probably have one major new digital game that we'll publish. And then ‘27 to ‘30, it'll be anywhere between one to two, depending on how the schedules kind of shake out. From a licensing perspective, I think you should generally see our licensing business after taking maybe a little bit of a step back this year, just given the Baldur's Gate III launch bulge. Take a little bit of step back this year, but then it will grow sequentially every year as we just expand the number of licensors and games like Monopoly Go! continue to mature and become more profitable for us. We're constantly adding new licensors to the mix, so it's a little difficult to give you a lot of precise guidance about kind of like the mix between mobile or kind of like some of like the casino gambling that we that we also licensed to or PC and console. But generally speaking, our license mix tends to be more mobile and casino gambling than it would be PC and console because that's where we're going to tend to focus our publishing efforts.
Andrew Uerkwitz:
Got it. That's very helpful. And then on the Universes Beyond sets coming beyond 2024. Is the goal there with Marvel and Final Fantasy to find new audiences to kind of better monetize your current audience or even maybe flip it around a bit? You're great in competitive. I think you're very good in kind of social gaming, but that collector spot of kids just buying cars for fun. Like where are you trying to really target with some of these Universes Beyond sets with Final Fantasy and Marvel?
Chris Cocks:
Well, I think it's generally speaking all the above. However, I think the special emphasis for Universes Beyond is new player growth. The Lord of the Rings was by far and away the most successful product at bringing in new players into the franchise that we've ever released. We would anticipate that would be the same or potentially even greater for IPs like Lord of the Rings or Marvel or some of the future things that we have in store. So, it's a great way for us to kind of expand the base of users and grow kind of like future sets over time.
Operator:
Our next question is from the line of Jaime Katz with Morningstar.
Jaime Katz:
Thanks. I'd be interested to hear how you guys feel, you have completed the brand pruning process is that largely done, is it still underway, I'm just trying to think about what other headwinds we might have in the future.
Chris Cocks:
I would say, good morning, Jaime, I would say it's largely done. There might be one or two more and we would announce those deals within the next month or two. And then I would say moving forward, you should think about us as net brand creators.
Jaime Katz:
That’s helpful.
Gina Goetter:
Yes, my only add would -- on the cleanup, I would say just kind of the same sentiment holds like we're done with the cleanup. So as we head into ‘24, we're rebuilding, we're building now.
Jaime Katz:
Okay. And then Gina, I don't think it's been delineated what portion of the cost savings are coming out of cost of goods sold relative to SG&A, my suspicion is most of it's out of that SG&A line. But do you have that bifurcated and an easy way to digest? Thanks.
Gina Goetter:
Yes, my very simple would say, yes, you're right, it's about half and half, if I'm looking at the big buckets. And then a little bit that we did in ‘23 on royalty expense, but it's really small change compared to the cost savings we're driving within supply chain and within the managed or operating census. So almost -- it's almost half and half.
Operator:
Our next question is from the line of Jason Haas with Bank of America.
Jason Haas:
Hey, good morning. Thanks for taking my questions. I'm curious if you could say what our POS was for you guys in 4Q? And then I'm also curious, it sounds like you're expecting the industry could be down as much as 8% in 2024, but then expect it gets back to, I think you said low single digit growth thereafter. So I'm just curious to hear your thoughts on why you think the industry will be down so much and then what needs to change to get it back to growth.
Chris Cocks:
Yes, hey, good morning, Jason. In Q4, we were down around 12% or 13% on our internal point of sale measurements. When you factor out some of the exited licenses that we didn't comp, it was more down around negative 9% in the quarter, which roughly tracks around what the industry did. We think the industry did between negative 9% and negative 10%. For the full fiscal year, we were down negative 10% to negative 11% based on our internal point of sale tracking and kind of exited brands. We were down about negative 6%, which again, roughly tracks with kind of what our feeling is for the industry. In terms of our call for industry trends moving forward, I think generally speaking, we think the prevailing trends that existed in the back half of 2023 are likely going to persist into at least the first half of 2024 and probably into the second half of 2024. We still have a little bit of a correction from pre-COVID kind of toy share of wallet that we think we're experiencing in markets like the U.S. We do see growth in places like Latin America and Southeast Asia. And we generally are kind of thinking that once we get through 2024, we're largely past that kind of post-COVID correction and we start getting back into a toy market, which from our planning purposes, we're basically projecting to be around flat and that based on our innovation and the marketing that we're putting together and just the general kind of fundamental health of the business that we're reinjecting into it, that we can grow at that level or likely ahead of that level and build some share, particularly in the categories we're focused on.
Jason Haas:
Got it. That's really helpful. And then a follow-up. I was curious if you could help size up how much Baldur's Gate III and Monopoly Go! contributed in 4Q? I need to get some color on it for 2024, but just, yes, just curious. Any more color on what those two contribute as we go through 2024 would be helpful.
Gina Goetter:
As we move through 2024, yes. For Monopoly Go! in Q4, it was just the minimum guarantee that we booked in from a revenue standpoint. And Baldur's Gate had another healthy quarter, I think for the year in totality, Baldur's Gate was around $90 million of revenue. So now that you turn the corner into 2024, the front half of the year, you're still going to have the tail from Baldur's GateI II. That's going to stay with us all year. Obviously, not at the same extent that we saw played During Q3 and Q4, but we'll still be selling units and making revenue and profit off of that product. From Monopoly Go! what gets interesting is that based on our forecast, based on how well the game is doing, as we get into the back half of the year, we believe we'll be able to start booking revenue and profit ahead of our minimum guarantee. We don't get into the terms of the contracts and kind of what that royalty rate is, but suffice it to say, as we think about the comp that we're up against and Monopoly Go! in the back half, Monopoly Go! is going to almost get there. Not quite get there, but almost get there and kind of offset the headwind that we have from Baldur's Gate.
Jason Haas:
Got it. That's helpful. Just a quick clarification. I think you said earlier that you're expecting, I think you said digital game licenses, I think you said it was it’s going to be flat year-over-year so is that right the full amount of Monopoly Go! And Baldur's Gate III and 2024 should roughly be equivalent to what we saw in 2023.
Gina Goetter:
Yes. I think you're saying that right.
Operator:
Our next question is from Linda Weiser with D.A. Davidson.
Linda Weiser:
Yes, hi. So I guess I took from your comment that you said that cash balance would be down in the end of 2024 versus 2023. I take that to mean that operating cash flow minus CapEx minus dividends will be negative. Am I reading that correctly? Do you have a guidance number or range for operating cash flow like you usually give, for 2024?
Gina Goetter:
I mean, we haven't officially made a guidance, but it’s going to be, operating cash flow is going to be slightly down versus where we landed the year, strictly because of the inventory benefit that we got. We capture that as part of our ’23 cash flow. In terms of ending cash, it's slightly down. I mean, you could almost argue that ending cash is going to be relatively flat year-over-year, but I mean, it is slightly down and it's slightly down because we're stepping up our capital expense a little bit and then we also have additional charges related to the announcements that we had in December that play in. But no, we don't get to negative, negative free cash.
Linda Weiser:
So can you help me understand the change in cash taxes paid and also the change in outflow related to cash restructuring in 2024 versus 2023?
Gina Goetter:
The cash, I'm going to have to follow up with you on the cash tax in terms of the cost for restructuring. We paid roughly, I would say, oh, it's $78-ish million in as we move through ‘23 and as we move into 2024, that's going to be roughly, call it $100 million.
Linda Weiser:
Okay. That would be for cash restructuring, things like severance and other cash costs.
Gina Goetter:
Correct. That's right.
Linda Weiser:
Okay. And then, I know that you really want to protect and continue to pay the dividend, but one might argue that Mattel's turnaround really started when they cut the dividend because it gave them, a little bit of flexibility to work down the debt. You really didn't state any leverage targets for 2024 or 2025. Your stock is trading as if the dividend is not safe. So, one might argue that it would really benefit shareholders to at least reduce the dividend so that you could work down the debt a little bit faster. Can you just respond to that idea?
Gina Goetter:
I'm going to go back to our prepared comments and both Chris and I remain, and our board remain supportive of our capital allocation strategy, which includes the dividend. And we believe the actions that we've taken both in ’23 and ‘24 to free up cash, support those capital allocation priorities. I hear your point on the delev and getting to those targets faster. We're still committed to getting to those delev targets. We think, though, that fixing the business also is going to free up our ability to hit all of our cap allocation priorities.
Linda Weiser:
And then, just my next question is just more operational. I guess one of the things that kind of went wrong, I guess you could say, in 2023 is that the industry POS slowed a lot in the second half, or it wasn't what you would have thought, and that was the same for Mattel. So is there anything about 2024 that if the industry actually gets worse, versus what you're projecting, is there any flexibility or levers that you can use to better reach your financial goals in 2024, even if the industry ends up being different than you thought?
Chris Cocks:
Well, I would say our projection for the industry is probably on the more cautious side than what most independent analysts or other toy companies would have. So I think we're going in with the cautious outlook. I also think we have a lot of tools in our quiver in terms of cash liquidity. We've got $1 billion, $1.8 billion of cash liquidity in options. Should we have to get, whether a down quarter or two, that is worse than what we're predicting. And our new management team, I think, is showing quite indebtedness at cost management and supply chain management. So there are levers that we have to pull. We feel quite confident in our ability to execute against our capital allocation priorities, which are investing in the business for long term growth, continuing to give money back to shareholders via our dividend and in achieving our long term deleverage targets, which is 2.5 or less.
Operator:
Our final question is from the line of Stephen Laszczyk with Goldman Sachs.
Stephen Laszczyk:
Hey, great. Good morning. One on long term margins and one on CapEx. Maybe first for Gina on margins, just given the new cost efficiency targets, could you update us on your view for what you think the medium to long-term margin opportunity in consumer products is and maybe the path to get there beyond the four to six you guided in 2024? And then just on CapEx, you called out the $225 million in a CapEx for this year. Could you just unpack a little bit more in terms of what that's being invested into and maybe what you think the long-term outlook for CapEx is on an annualized basis beyond some of the initial programs? Thank you.
Gina Goetter:
Got it. Okay. Good question, Stephen. And so on margins, overall for the company, we remain committed to getting to that 20% midterm target that I think we put out there at our last Investor Day. As you break down the CP number, we have a lot of momentum on the margin side as we head into this year. I believe as we turn into ‘25 and ‘26, we're continuing to refine, what's happening within our supply chain, what's happening within our cost structure, so that will provide some up list on the margin. But the single biggest thing that's going to help us keep moving to the 10s, to the teens and beyond, on toy, is really volume in our -- in getting back to growth, putting innovation in market that is actually growing our business. That leverage benefit will have the kind of the single biggest impact on that margin line. So I think we have a good line of sight to the margin targets that we put out there for this year. For next, we are anticipating that our margin is going to grow again. The speed with which we move up that scale will really be dependent on how fast we can get over the growth count. In terms of CapEx, that step up that we are seeing this year really is being driven by our investment in digital games. If you think about that breakdown of $225 million, there is roughly half of it goes into our Wizards business. Another I would say, half of that half then is going back into our toy business with the remaining piece that is going into our broad infrastructure. So we are continuing to build capabilities both within just kind of the underpinning of the organization when you think about IT and systems as well as within our broader supply chain.
Chris Cocks:
Yes, and just for strategic context, Steven, and thanks by the way for being the anchorman on the questions for us. Our investments in digital and digital gaming, they are foundational to the future of the company. It is something we have been investing in for the last seven years. It is something that I think you should anticipate that we will at least maintain if not grow over the next three to five years. It is going to be a material source of value creation, particularly in the game side of our business moving forward. I think we already see that it can work and work fantastically well with what we have been doing with licensing partners, particularly with Monopoly Go! and Baldur's Gate III last year and great acquisitions like we made with D&D Beyond. And I think you are going to see more and more value creation as we go through ‘24, ‘25 and into ‘26.
Operator:
Thank you. This will conclude our question and answer session and also conclude today's conference. Thank you for your participation. You may now disconnect your lines at this time. And have a wonderful day.
Operator:
Greetings. Welcome to Hasbro’s Third Quarter 2023 Earnings Conference Call. This time, all participants will be in listen-only mode. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I would like to turn the call over to Ms. Debbie Hancock, Senior Vice President, Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro’s Chief Executive Officer; and Gina Goetter, Hasbro’s Chief Financial Officer. Today, we will begin with Chris and Gina providing commentary on the company’s performance. And then, we will take your questions. Our earnings release and presentation slides for today’s call are posted on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today’s press release, and in our other public disclosures. Today’s guidance assumes we retain the non-core entertainment Film and TV business, notwithstanding our recently announced agreement with Lionsgate to sell this business. That transaction is subject to customary closing conditions. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thanks, Debbie, and good morning. A year ago, we outlined a strategy to grow share in key categories with our core toy and game franchises. We called it fewer, bigger, better, drive savings and investment capacity through operational excellence, and build new growth for the company across games, direct-to-consumer and licensing. We also announced our intention to refocus on what has traditionally made us great, the business of play. This required making tough choices, including some significant divestitures. The goal of this plan, Blueprint 2.0 was a more focused, profitable and higher growth Hasbro built on a portfolio of some of the most valuable brands in the toy and games industry. We've made progress against this framework, including impressive growth in Wizards and Digital, continued momentum in direct-to-consumer and share gains in key categories. But as our Q3 results show, particularly in our Consumer Products segment, more needs to be done. This morning, we will talk about progress on each pillar and add a special emphasis on a key part of our plan, returning consumer products to growth. Let's start with refocusing on Play. Play is what makes our brands great and our company healthy. The sale of one film and TV, which continues to be on track for an end of year close, will simplify our operating model and refocus Hasbro on our core mission. Moving forward, our entertainment efforts will be franchise-led and asset-light, focused on driving toy and game sales with support from world-class content partners. We have over 30 projects in development from blockbuster movies like the upcoming Transformers 1 with Paramount to an animated Magic series with Netflix to digital-first IT development like our new YouTube series odd pause. The margin and simplification benefits of refocusing on Play will grow over time as our teams build innovative next-generation toy games reinforced by cost-effective and partner-led content. Next, operational excellence, where we are making solid progress, but need to accelerate flow through. Our cost savings initiatives have already exceeded our 2023 savings targets of $150 million. This year, we anticipate total gross savings of approximately $200 million, dollars we are using to fund short-term inventory reductions and product promotions in a toy market facing headwinds and to invest long-term in new consumer insight capabilities and our growth initiatives. Importantly, our supply chain team is reinventing itself. In a time where inflation is up over 4%, our logistics and production costs are down mid-single digits. Supply chain alone is driving approximately $100 million of the full year's expected savings, and we see more opportunities ahead to enhance our gross margins while improving the quality and competitiveness of our toys and games. For instance, we'll be releasing a new version of Jenga, it will be of comparable quality but lower cost and higher margin, all based on a fresh design for cost model. We are replicating this up and down our line. Our revamped supply chain is helping us get smarter on inventory management. Through Q3, Hasbro's total inventory is down 27% year-over-year, with a 34% reduction in our CP business. We anticipate we'll end the year with inventories 20% to 25% below 2022 levels. This should enable us to improve cash flow and lower our allowances in the quarters to come. Given the headwinds facing our Consumer Products segment, the flow-through to the bottom line on these initiatives has not materialized as quickly as anticipated. So we plan to accelerate our efforts heading into 2024. We expect to achieve our 2025 goal of $250 million to $300 million in gross cost savings earlier than expected, and we'll use these incremental savings and healthier inventory position to flow more cash directly to the bottom line, particularly in CP. Next, our growth initiatives, which are broadly on track. Wizards of the Coast in digital gaming is up 11% year-to-date. MAGIC
Gina Goetter:
Thanks, Chris, and good morning, everyone. The Hasbro team continues to make progress in transforming our company, building a world-class gaming business, streamlining and improving the profitability of our consumer products and strengthening our balance sheet. Our third quarter results demonstrate the growth potential across our diversified gaming portfolio, offset by the tough macro environment across toys and entertainment. Despite market headwinds, we are growing share in the categories where we compete and are beginning to see the benefits of our cost savings initiatives played through the P&L. Total Hasbro revenue of $1.5 billion was down 10% versus last year. Wizards of the Coast in digital gaming revenue increased 40% behind strong contribution from Baldur's Gate 3, MONOPOLY GO! and MAGIC
Operator:
Thank you. At this time we will be conducting a question-and-answer session [Operator Instructions] Our first question comes from the line of Eric Handler from ROTH MKM. Please proceed with your question.
Eric Handler:
Good morning and thanks for the question. With regards to Wizards. So third quarter exceeded expectations, at least relative to consensus, you kept the full year guidance for Wizards intact, which would mean people have to lower their fourth quarter numbers, but everything is to be going well there. Is this just a matter of maybe Baldur's Gate 3 being more front-end loaded than expected, or is there something else that you're being a little bit more conservative on?
Chris Cocks:
Eric. Good morning. Yes, Q3 met our expectations. We had the great fortune of being able to play Baldur's Gate for a while now and had a pretty good high expectations about its performance. I think relative to how the analyst community was modeling it, I think you all put it a little more back loaded and it's going to be a little bit more front loaded than I think the model has indicated. That said, we see a long tail associated with Baldur's Gate and likewise a very lucrative and long tail for MONOPOLY GO! as well. So it will be a nice annuity for us.
Gina Goetter:
This is Gina. The only thing I'd add as color is when -- in our prepared remarks, we talked a bit about the revenue recognition. So for BG3, it -- that revenue is getting recognized as those units are being delivered. So as Chris said, heavy in Q3, just given what kind of the overall launch of the game and then as we move through Q4 and into next year, there will be a tail.
Eric Handler:
Got it. And then just as a follow-up, with MONOPOLY GO! , it's the number one revenue-generating mobile game in the world right now. I would assume it's doing well ahead of what expectations are. So what needs to happen for minimums to be exceeded?
Chris Cocks:
We can't go into a huge amount of detail on the deal. However, the deal is structured such that Scopely is incentivized to spend on marketing for it. So typically, for the first year or two of a major mobile release, you spend a lot on marketing, you scale the game. The game gets to a steady state, and then the marketing as a percentage of total sales goes down to something more sustainable. And that's basically what's happening here. So effectively think about our royalties as the net of store participation and a fairly high percentage of marketing. So for the first couple of years, you're basically dealing with minimum guarantees. And as the game starts to get to maturity and those marketing and the marketing kind of goes down to a more normalized level, your participation as a licensor goes up. And if the game performs like we all hope it's going to perform and that it's performing now, it could be a dramatic improvement as well.
Eric Handler:
Thank you very much.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Hey, good morning. Can you guys talk a little bit about the products that you are keeping and not pruning in the consumer products category that maybe didn't perform up to expectations? And then maybe give us a road map of what you expect for turnaround time in that CP category as we work through some of these changes? Thanks.
Chris Cocks:
Thanks. Good morning, Jaime. Thanks for the question. Well, our franchise brands are pretty core to the company, and they kind of are tied to each of our key categories. So in action figures, you have transformers, secondarily, Power Rangers, in outdoor and blasters, you certainly have NERF, in creativity in arts and crafts, you have PLAY-DOH. In preschool, we have PEPPA PIG and then in games, we have a pretty substantial portfolio across MONOPOLY, CLU, MAGIC
Jaime Katz:
And as far as sort of remedying that category and returning to growth, do you see that as a first half 2024 phenomenon, second half 2024 phenomenon, or is there some more work that really needs to be addressed before we see that?
Chris Cocks:
Well, Tim Kilpin came on board about five or six months ago to lead toy for us. He's a 40-year toy veteran, who's helped to champion and found multiple billion-dollar categories and led some of the biggest franchises in toys. I think typically, a new leader needs 18 to 24 months to make a big impact on the product line. I think they can do more tactically in terms of what we do with our partners and how we go about going to market. So I think you'll see the impact of Tim and his new leadership team kind of slow out through 2024 and expand as we go into 2025. And then I think the market is another factor inside of that as well. Certainly, we've been seeing headwinds in the toy category year-to-date. And we're expecting a relatively unpredictable market going into Q4. But consider us long-term bulls on toy, we see this market going back to kind of the historical growth rate of 2% to 3%. We see a very high demand for play. And we think Hasbro is well positioned as the most diversified toy and game company in the industry. And so regardless of which way the market goes, I think that diversification will play well for us.
Gina Goetter:
What I build on the time line there as you think about the steps in a turnaround, what we're doing this quarter in the call for the year is we’re really cleaning up and resetting the foundation for toy. As we head into 2024, there's going to be a kind to be kind of a very focused view on profitability and how do we quickly reset the profitability of that business, while we're going through and kind of reducing complexity, as Chris said, kind of clearing the decks and getting ready for new and sharper innovation as we move to the back end of next year and into 2025. So taking the market out of it and the unpredictability of the market, in our categories where we compete, we are going to do that. We're going to remain aggressive. We're going to compete, and we're going to work to grow share. That's how you should think about just the cadence is really resets. We're going to get after profitability in 2024 and get ready for a sharper innovation pipeline and 2025.
Operator:
Next question is coming from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Thanks. Hey, guys. Good morning. Chris. Can you remind us what the content road map looks like for MAGIC in 4Q? And how you grow the franchise in 2024 as you lap appears to be some tougher comps? And then I have a follow-up.
Chris Cocks:
Yes, sure. So for Wizards in the fourth quarter, we have another Lord of the Ring set that will be coming out. We think that will be a bit smaller than what we had in Q2, but pretty solid. We also have a new premier set called The Lost Caverns of Ixalan, and we just had another universe beyond kind of commander release for Doctor Who. As we think about 2024, yeah, I mean, MAGIC had a great year, another record year in 2023. But we've been having record years for 13 out of the last 14 years on MAGIC. As I would think about 2024, I certainly think we'll have some more universes beyond releases. As we said, we were surprised on the upside in terms of the initial demand and fan reaction to fall out, which should come into Q1. In Q2, I think we have that comp with Lord of the Rings, but we'll have another set coming out called Modern Horizon 3. And we had key sets in the history of MAGIC that have done $200 million, Lord of the Rings which officially passed $200 million earlier this week and Modern Horizons 2, which was our previous $200 million set. So we feel pretty good about Modern Horizons 3 and I think it also should be noted, you know, given that's not royalty bearing and tends to be more of a collector's product. It also is a pretty nice operating profit opportunity for us as well. And then the back half of the year we have other sets that we haven't yet announced yet, so I don't want the Wizards team to get mad at me. But generally speaking, you know, we have about six to seven premier sets per year and we'll be lapping that in 2024.
Drew Crum:
Got it. Okay. Very helpful. And then as a follow-up, just curious if you could update us on the status of the Marvel license. It was good to hear the partnership with Disney and MAGIC. But can you address the company's commitment to retaining this license approach as its renewal? Thanks.
Chris Cocks:
Well, I can certainly talk from our side. We -- Walt Disney is our most valuable partnership. It's something that we meet with regularly. We put a lot of product innovation. We put a lot of marketing. We put some of our best people against it. And we're expanding that relationship aggressively across more categories, across more brands, whether they are standalone brands like we do for Star Wars and the Avengers or co-brands, like we're doing with MAGIC and Marvel. So it's certainly something that we value and are leaning into. And I think you'll see growth from for us over the mid and long-term.
Drew Crum:
Thanks, Chris.
Operator:
Our next question is from the line of Jason Haas with Bank of America. Please proceed with your question.
Jason Haas:
Good morning and thanks for taking my questions. So I just want to check some of the math on MONOPOLY GO! and Baldur's Gate 3 and what it implies for 4Q. So I think you said that for the full year, you're expecting over $90 million from both MONOPOLY GO! and Baldur's Gate 3. And you saw, I think it was $63 million in 3Q. So that implies maybe $30 million or so comes in 4Q, which would be -- I'm getting like maybe like an 8 or 9 percentage point tailwind to Wizards revenue in 4Q. Then your guidance -- you left the guidance for high single-digit growth. So that would imply that ex those two licenses, you would see Wizards revenue down like 8% or 9% in 4Q. So one, do I have those numbers right? And if that's correct, why are we seeing that decline in 4Q? Is it a function of timing of the releases or something else? Is it just conservatism? If you could help explain that would be helpful.
Chris Cocks:
I'll start really fast and then I'll turn it over to Gina. We see broad-based growth in Wizards for the fourth quarter. So if in kind of doing math camp on the numbers, I think you can get a general tone of cautiousness in our outlook, just given the unpredictability of the near-term market. In terms of your detailed questions, Jason, I'll turn it over to Gina to take you through kind of how we're thinking about it.
Gina Goetter:
Yes, Jason, good question. And you've got the math generally right on how to think about Baldur's Gate and MONOPOLY GO! in the fourth quarter. What isn't right is how you're thinking about MAGIC. So as Chris said, from overall, Wizards will be growing, MAGIC will be growing as well in the fourth quarter. I think the pieces that you're probably not thinking through some of the other businesses that are rolling up through. So D&D, I think it's down a tick in the fourth quarter. But overall, how you're modeling Baldur's Gate and MONOPOLY GO! is correct.
Jason Haas:
Got it. Thank you. And then as a follow-up question, are you able to size up how much headwind you saw from destocking this year in the Consumer Products business. And my thought there is just as we think about our models for next year, is there an embedded uplift to revenue in 2024 as you lap over some of this destocking, or was the destocking that we saw just a reflection of more of a return to normalcy because there was restocking in the first half or so of last year? Any color on that would be helpful.
Gina Goetter:
Yes, good question. And I think there's a little bit of both that we will talk to from a modeling standpoint. The one-time you're going to see a lot in fourth quarter, and that was what was embedded in our updated margin guide here. And I would put that at roughly, call it, $50-ish million of onetime cost that is -- that we're putting in either move through inventory at the retailer level, extra marketing to move through the inventory, extra obsolescence cost. So call that roughly a $50 million headwind this year that I would expect as we turn the corner into 2024 becomes a tailwind for us. And to your point, there's always going to be some level of kind of promotion and obsolete all of that as we kind of reset into 2024, but that's $50 million, I would call out as one-time in nature for this year.
Jason Haas:
Got it. And that sounds like that's on the cost side. Is there -- was there a revenue headwind from the destocking, or should we think about it more really impacted on…
Gina Goetter:
I'm putting that all -- yes, I'm putting that somewhat in that $50 million number. Yes.
Jason Haas:
Okay. All right. That’s helpful. Thank you.
Operator:
Thank you. Our next questions are from the line of Megan Alexander with Morgan Stanley. Please proceed with your question.
Megan Alexander:
Yes. I guess maybe just a follow-up on that on the top line. So given that quick math would suggest maybe from that toy and game volume piece, it's a low double-digit decline this year. And similarly in the fourth quarter. So from a top line perspective, can you just maybe put a finer point on how the outlet of Consumer Products segment was changed as it relates to inventory destocking? And I know it's early, but how you're thinking about the puts and takes for that segment in terms of sales next year. Presumably, you get the planned exits back, hopefully, we're not seeing any more inventory management into next year. And so the wildcard seems to be that toy and game volume line. So can you just help us understand maybe a little bit of how 4Q changed and what you get back next year?
Gina Goetter:
Sure. What we get back next year, I'm going to go back to the previous answer, $50 million is really the number that I would put in your model of onetime costs that we're not expecting to repeat, we're using that to try to get as clean as we can for 2024. As we think about the revenue decline when we said mid- to high teens for the toy business for the year for the CP segment for the year, there's probably 3 or 4 points that decline that are associated with just us accelerating some of this move through of inventory from like a pure revenue standpoint, I would say, call it, 3 to 4 points of that is this acceleration. On the bottom line, it's $50 million.
Megan Alexander:
Right. And 3 to 4 points is relative to the prior guide?
Gina Goetter:
No, to our updated guide.
Megan Alexander:
Right. Okay. Okay. That makes sense. And then for the cost savings, $200 million this year, I think you implied you could get to $300 million next year. How much of that from a net perspective is flowing through to the bottom line this year? And what should we expect for next year?
Gina Goetter:
Well, perhaps too cheeky about it. But I think in short, none of it is flowing to the bottom line this year just given that it's all going to move through the kind of the inventory line. So I would say there's zero kind of margin impact from the cost saves next year. And one of our big focus areas internally is moving us from talking about gross savings to talking about net savings, as a key area of focus as we move into 2024. Next year will be the year where you'll start to see real margin acceleration from all of those cost savings initiatives. But I mean, this year, it's all going to inventory. And we have -- so I should also elaborate to say we are making investments in our growth initiatives. So some of it didn't go to invest buying digital games. Some of it went to invest behind new capabilities that were aligned with strategies such as like analytics that we had talked about earlier in the year, but anything else is going against the inventory line.
Chris Cocks:
Yes, I would say it's about half for long-term, half for short term. And Megan, I think as you think about it for next year, we'll be leaning in more, and we actively are now. And I think you'll start seeing the flow-through of that probably in the later part of Q1 and building into Q2 and Q3.
Megan Alexander:
Okay. Awesome. Very helpful. Thank you both.
Operator:
Our question comes from the line of Stephen Laszczyk with Goldman Sachs. Please proceed with your question.
Stephen Laszczyk:
Hey, great. Thank you. Maybe just a follow-up on cost efficiencies for Gina. You're making some good progress on that front. Could you maybe talk a little bit more about the areas of the cost structures where you feel like you're particularly making progress? And if there's any potential upside to the $300 million as we go through the course of next year? And then maybe one for Chris, on digital, away from Baldur's Gate and MONOPOLY GO!, could you talk a little bit more about the pipeline or momentum you're seeing in other games that could potentially make an outsized contribution to growth in the digital segment over the next few quarters? Thank you.
Chris Cocks:
Thank you. I’ll refer to Gina first and then I'll follow up with digital.
Gina Goetter:
Okay. So on the cost savings side, I think we're making really good progress across our supply chain, particularly this year in 2023. Our focus has been within logistics. So the majority of the cost saves within supply chain have come through that logistics space. As we look at 2024 and potential upside to the $300 million, I'm not going to commit to a number right now in 2024, but I will commit to bullishness and our ability to deliver and overdeliver that number. There's a few areas of focus for us as we move into next year. So within the supply chain, this year was logistics. Next year, it's going to be more about procurement and manufacturing. So that's -- there's some low-hanging fruit there that we'll continue to drive after within the supply chain. Also on complexity and just getting complexity out of the network, really focusing on our most profitable and kind of effective and efficient SKUs, taking cost out of the products as we think about designing our product and designing to value that is going to generate some good savings for us and really improve the profitability of our toy business. And then lastly, on the corporate overhead, we have made some progress on that in 2023, reducing the overall overhead structure. There is more to do there. And we will see that slow in the early part of 2024.
Chris Cocks:
Yes. And Stephen, on digital, a couple of things to note. So definitely, there will be a long tail on Baldur's Gate 3 and a multiyear long tail on MONOPOLY GO!. I think those two versus the $90 million this year will take a step back, but it's nowhere near 100% step back. You're probably talking maybe a 40% haircut on what we achieved this year, but tailed out across four quarters. And then we have new deals in development all the time. So I consider digital licensing a very bullish case for Hasbro. There's a lot of demand for our IP and it's everything from integrations with Roblox and Minecraft to a variety of new mobile games and PC and console games. And then I think as you think about beyond 2024 into 2025 and beyond, I definitely think what MONOPOLY Go and D&D with Baldur's Gate 3 showed is there is a very, very high demand from our fans for new digital content. We are seeing that in terms of our own internal studios and in the collaborations that we have. So Baldur's Gate 3 is not going to be a one-off. There will be more great D&D style content and MONOPOLY GO! if it scales the way that I think it's coming right now, that is going to be a very long-lived and lucrative game for Scopely and Hasbro.
Stephen Laszczyk:
Got it. And just to make sure I got the 2024 math on Baldur's Gate, MONOPOLY GO!, correct, it sounds like maybe $10 million a quarter in tailwind from those 2 properties, 40% of the 9-year, 300 million from this year. Is that correct?
Chris Cocks:
Yes, rep and tough, that would be a decent one to have.
Stephen Laszczyk:
Okay. Great. Thank you.
Operator:
Our next questions are from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Hi, good morning. Thanks for taking my question. Going back to a little bit near term for a second. You mentioned taking share in key categories you're in for Q4 and your consumer products business is down something like 17% implied for Q4 based on the guidance today. And even when you remove exited licenses, that's still down double digit in underlying in terms of shipments. Does that imply lower industry POS than the 10% we've seen so far, maybe a little bit worse into October. But how are you taking share against that? That means the industry's probably a little bit worse versus what you're doing. Could you just talk to that for a second? I have a quick follow-up.
Chris Cocks:
Well, I would say short-term, we have a cautious outlook on the holiday. And I think anyone who says they know how the holiday is going to go. They must have a crystal ball because this has been a tough one to predict. That said, we're long-term goals on where is going to go. It's a resilient category, and we definitely think it's going to come back. For the short-term, given the unpredictability, we're taking a cautious outlook on our view of the market and in our view of our execution. We’re leaning in, we're going to take advantage of opportunities as they present themselves, and we think we're going to build share as a result of that. But I don't think we have a real solid view on where the market is going to go other than is going to be late breaking and heavily deal focused. And the nature of it being late breaking, I think, is going to change the relationship between sell-in and sell-through. So I think replan is going to be on the later side of the holiday. And likely, if the holiday does better than maybe what our cautious outlook does, that will be a tailwind for Q1.
Arpine Kocharyan:
Okay. Thank you, Chris. And then a quick follow-up in terms of operating profit structure for 2024, you're exiting, obviously, a very low margin business with entertainment at the same time base just came down quite a bit for 2023, and you have long-term target that's far above that 13%. Could you talk through maybe 2024 margin puts and takes as we think over the next 12 months, really?
Chris Cocks:
Yes. I'll give you a quick 20-second overview and then turn it over to Gina for the details. We see a pretty near-term snapback for our margins, given some of the short-term investments we're making in the holiday to drive share and keep momentum going and some very solid benefits both our operational excellence program in terms of our cost structure and simplification of exiting the majority of entertainment. So I think we maintain bullishness on our ability to achieve our long-term margin targets.
Gina Goetter:
Yes, the additional color I'd add to -- I keep coming back to the $50 million number. That's a couple of margin points that come back to us next year. We also have the D&D impairment that if you remember, we took that in Q2 of last year, that was a material onetime item that comes back to us. So there's just some kind of -- I would put that in the camp of accounting good guys or is that bad guys this year that become good guys for us next year that help us on the margin front? And then as we think about toy and being laser focused on improving the profitability on toy, the kind of all the work on complexity, all of the work on the cost structure on overhead, et cetera, will kind of accelerate our efforts on the margin front through the first part of next year.
Arpine Kocharyan:
Thank you.
Operator:
Thank you. Our final question is from the line of Andrew Uerkwitz with Jefferies. Please proceed with your question.
Andrew Uerkwitz:
Hey, thanks for taking my question. Chris, I guess this question is probably for you because I think you were here when the game started. Licensing games from toys and movies isn't really anything new, but it feels like we're seeing bigger and better successes today. Just curious why you think that is? And like what is Hasbro doing to enabling that? Thank you.
Chris Cocks:
Yes. Hey, no worries Andrew. Yes, Baldur's Gate 3 was my first deal at Wizards of the Coast. I think I went out to get had dinner with spent at Larian [ph] like in the fall of 2016, and we inked a deal in 2017. So I'm pretty proud about how everything kind of turned out. That's nice to see when you make a long-term bet. I think what you saw this year with video games and mobile games and movies whether on the video game side, it's a MONOPOLY GO!, which is the number one mobile game release of 2023, Baldur's Gate 3, which I think is sitting at a 96 Metacritic [ph] score on PC and console or in movies, whether it's the ongoing success of Transformers, the Barbie movie, Mario, is that there's a high demand for play-based brands and play-based brands are really becoming the dominant brands about how people engage and what people love. I was a shocking stack that I should have known better because it just mimics my lifestyle. Sakana came up with a report that showed the biggest demographic of video gamers today isn't sub 22-year-old. It's people 45 years and older. And it's also the fastest-growing demographic of gamers in the world. So I'm pretty bullish on the industry of play on the strength of brand portfolios that are based on play. And I think Hasbro has a deck of cards in terms of our brands and our capabilities that I wouldn't trade with anyone. I think that's a long-term bull case for the company and for the industry as a whole.
Andrew Uerkwitz:
And then just as a follow-up, and I appreciate that answer. How do you -- how will you balance or try to balance the -- your well versing games, these things aren't necessarily like the toy cycle where it takes a lot longer and time and money. How do you kind of balance that with the traditional nature of Hasbro, which is trying to get everything ready for a particular holiday season?
Chris Cocks:
Well, I mean, we have two separate business units that have 2 very different go-to-markets. But when combined together under one roof creates a very well-diversified portfolio. That can help us weather ups and downs in any given category or any given set of market conditions. So I think especially with something like this holiday, where the market remains rather unpredictable. It's great to have diversification, and it's a real strength of the company. We're fortunate in that Wizards of the Coast is a very margin-rich business that's highly cash generative effectively based on Wizards of the Coast and our digital licensing revenue, we can self-fund a fairly significant set of long-term capital investments and we've diversified that risk pretty effectively between licensing, Games as a Services, our tabletop business and our own internal publishing build-out. And that business gives us a nice cushion to help us with restructuring and turning around of the toy business, which we remain long-term bolt-on. We think that IP portfolio is fantastic and we really like the team that we've set up there. So our Q4 numbers weren't what we wanted, but we're taking -- we're looking at the market, we're being realistic about it. we're investing so that we can create a runway for that team to be successful in 2024 and beyond.
Andrew Uerkwitz:
Got it. I appreciate that. And congrats on that Baldur's Gate 3 game. That's great.
Chris Cocks:
Thanks.
Operator:
Thank you. At this time, we've reached the end of the question-and-answer session. I will now turn the call over to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours, and management's prepared remarks will also be posted on the Investor Relations portion of our website following this call. Thank you.
Operator:
Thank you. This will conclude today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning and welcome to Hasbro’s Second Quarter 2023 Earnings Conference Call. At this time all parties will be in listen-only mode. [Operator Instructions]. Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time I’d like to turn the call over to Ms. Kristen Levy, Senior Manager, Investor Relations. Please go ahead.
Kristen Levy:
Thank you and good morning everyone. Joining me today are Chris Cocks, Hasbro’s Chief Executive Officer; and Gina Goetter, Hasbro’s Chief Financial Officer. Today, we will begin with Chris and Gina providing commentary on the company’s performance. Then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q in today’s press release and in our other public disclosures. Today’s guidance assumes we retain the non-core Entertainment Film and TV Business, notwithstanding the agreement we just entered into with Lionsgate to sell this business. That transaction is subject to customary closing condition and regulatory approvals. Following closing of that transaction, we plan to update our guidance. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks, Chris.
Chris Cocks:
Thanks, Kristen and good morning. Today I am pleased to announce that Hasbro has entered into a definitive agreement to sell our eOne Film and TV business to Lionsgate for approximately $500 million, consisting of cash of $375 million and the assumption of production financing loans. This purchase will include a team of talented employees, a content library of nearly 6,500 titles, active productions for non-Hasbro owned IP like The Rookie, Yellowjackets and Naked and Afraid franchises, eOne’s Canadian Film & TV operations, and the eOne unscripted business, which will include rights for producing Hasbro-based shows like Play-Doh Squished. We expect the transaction to complete by the end of 2023. Hasbro will use the proceeds to retire a minimum of $400 million of floating rate debt by the end of the year and for other general corporate purposes. Hasbro Entertainment will be the new marquis for our ongoing entertainment efforts after the sale closes, under the leadership of Olivier Dumont, the current Head of eOne Family Brands. Hasbro Entertainment’s mission is to develop finance and produce entertainment based on the rich vault of Hasbro-owned brands. We’ll bring to life new original ideas designed to fuel all areas of Hasbro’s blueprint, including toys, publishing, gaming, licensed consumer products, and location based entertainment. We will retain a focused team of creative development and business affairs experts to shepherd the 30 plus Hasbro-based projects in development, working with the best studios and distribution platforms in Hollywood, including ongoing development of the TRANSFORMERS and GI JOE franchises, PLAY-DOH, D&D, MAGIC
Gina Goetter:
Thanks Chris and good morning everyone. As Chris laid out, we delivered a solid quarter with revenue coming in ahead of expectations and proof points emerging across several of our transformation initiatives. We also announced the sale of the eOne Film & TV business, a step that simplifies our strategy and our focus on Toys and Games. As we look to the quarter, total Hasbro revenue of $1.2 billion dollars was down 10% versus last year, as we continue to see normalization of inventory, lapped the exit of certain licenses and markets within the Consumer Products Segment and we had fewer planned releases for Wizards of the Coast. The Entertainment Segment revenue was down 3%, primarily due to the exit of non-core businesses in 2022. Excluding these divestitures the Film & TV and Family Brands businesses were up 5% versus prior year. Adjusted Operating profit of $137 million was down 43% versus last year. In addition to the revenue decline, we incurred higher inventory close-out costs as we continue to right size the inventory back to healthier levels. Profit was also negatively impacted by an impairment taken on Dungeons & Dragons
Chris Cocks:
Thanks Gina. While our overall guidance is down for the year, the puts and takes are contained in a segment that we have found a better home for and a company adept at driving value. Our core business is making tangible progress, and while the next six months will present entertainment-related headwinds, we will emerge a more focused, more profitable and more predictable business. This will enable us to continue to fund our category-leading dividend, improve our balance sheet health and drive value for our shareholders, partners and fans of all ages. We’ll now pause to take questions.
Operator:
Thank you. [Operator Instructions] Thank you. And our first question is from the line of Andrew Uerkwitz with Jeffries. Please proceed with your question.
Andrew Uerkwitz:
Hey, great. Thank you. Good luck joining Gina. Its great to have you onboard. The increase in guidance around WotC, could you go through the puts and takes there? Is that driven largely by Magic? Better expectations on Baldur’s Gate and now that it launches today or Monopoly Go, if you just could walk through some of the changes there.
A - Chris Cocks:
Yes, sure thing and thanks Andrew. You know at a high level, I'd say it's bullishness around Magic and good progress with our digital licensing portfolio, Baldur’s Gate and Monopoly Go included. I'll turn it over to Gina to get through more details.
Gina Goetter:
Good morning, Andrew. Thanks for the welcome. I didn't know that I have additional color to add. I do think that our performance in the first part of the year overall for WotC in the digital segment has been on our expectation. We're seeing some good progress with Lord of the Rings. We're really excited about that launch and that came out in June, so the bulk of the revenue gain will be a pick-up here in Q3. And as Chris said, the launches that we've got scheduled for the back half of the year, we’re feeling really good about.
A - Chris Cocks:
Yes, I should note that Lord of the Rings is not a standard set. We think it's more of an evergreen set that will have a longer tail. And you know our in-year expectation is that within seven months of it releasing, it'll be the number one set of all time from Magic. It should cross $200 million before the end of the calendar year. The last set that did that was Modern Horizons 2 and it took about two years for it to do that.
Andrew Uerkwitz:
Got it. That's super helpful and great color. I appreciate it. Just kind of thinking about the digital strategy going forward that sits within Wizard of the Coast, could you give us an update on your thoughts there. eOne’s gone now. We can kind of start focusing on the video games and segments. You have some internal studio. So could you just kind of give us an update on where everything stands and what the primary driver is going to be there, you know one year out, three years out maybe?
A - Chris Cocks:
Yes, you know at a high level I'd say it's a balanced strategy between working with license partners, which is very high profit for us and we've been fortunate to have some fantastic partners like Scopely and Larian who we think are making knock-it-out-of-the-park games, and then patiently investing on a milestone basis with our own internal studio development and publishing capability development. You know, when you look at a game like Baldur's Gate 3, I view that as a block – the equivalent of a blockbuster movie release. You know just to put in perspective, we think Baldur's Gate 3 has the potential to be a game of the year contender. It will engage millions of highly targeted fans and be highly accretive to the D&D brand. And just to kind of put in financial perspective, we will likely make more money on Baldur's Gate 3 than we have made on all of our film licensing for the last five to ten years combined. So it's not only a great brand win. It's a great financial win for us, and I think it's a heavy focus of the company moving forward. We purposely stated in this release that we're a leading Toy & Game company. We are squarely focused on that, and I would say the emphasis is on the gaming part of that.
Andrew Uerkwitz:
Got it. That's really helpful. I appreciate it. Thanks Chris.
Chris Cocks:
No worries.
Operator:
Our next question is from the line of Arpiné Kocharyan with UBS. Please proceed with your questions.
Arpiné Kocharyan:
Hi. Good morning and thank you for the question. I was wondering if it could help us bridge margin guidance down about 25 basis points at midpoint. But then what you want to be up is actually up and what you want to be down is actually down. You have higher margin gaming revenue outlook up, but lower margin entertainment segment revenue actually lower. And I know you mentioned margin for Wizard is actually unchanged or better and then incremental headwind from impairment charges I guess. Is there anything else that you would point out in bridging that?
Gina Goetter:
No, Arpiné good morning. This is Gina. I think you've got it – our margin guide down. We were a little bit more bullish starting the year at 30 to 60 bips and now we're saying 20 to 50. And that is really all about the impairment that we took within D&D and what is happening within the Film and TV segment itself or the broader entertainment itself. When we look at our core business, our toys business, our games business, that margin profile is healthy and actually a little bit better than what we expected it to be. We're seeing some nice momentum in our cost savings initiatives and you can see that in the margin bridges that we provided. You can see that starting to pull through the P&L and that really starts to accelerate as we look to the back half of the year. So the call down in margin, all about Entertainment, all about what happened with the D&D impairment and our core businesses that we are keeping are doing quite well.
Arpiné Kocharyan:
That's very helpful, thank you Gina. And I know you aren't giving EPS guidance at this point, but you mentioned $0.50 cents of TV and Film EPS headwind and then additional $0.10 to $0.20 of headwind. Could you maybe go over high level, just basic math on calculating close to no more than $0.25 in operating profit that you're giving up with this sale and then that's obviously partially offset by run rate, interest expense, cost savings down the road. Maybe if you could kind of point out whether that thinking is correct, high level, and then if you could break down that $0.50 a little bit more.
Gina Goetter:
Sure. I will try my best to answer that math question. Our guidance that we originally had given was 445 to 455 and what we communicated was that two dates, so through the first six months, we've had a $0.50 headwind by the entertainment segment. And what we anticipate in the back half of the year is that's going to be another $0.20. So all in, our earnings per share guidance, if we were continuing to give guidance, would come down by $0.70, all in the Film and TV, all in the entertainment segment. Again, our core business, Toy & Game, and the digital part of our business, that is actually performing ahead of expectation. There's some puts and takes within tax and interest expense, so that kind of nets against that, but the call down in earnings per share, all in entertainment.
Arpiné Kocharyan:
Super helpful. Thank you.
Chris Cocks:
Yes.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Pleased proceed with your questions.
Jaime Katz :
Hey, good morning. I know you guys are not really guiding on the sale of eOne, but I'm hoping that you can frame the size of what will be left after these assets are sold. Will it be 10% of the entertainment business? And then, with that sale, is there any reason that cost of goods sold and program production costs wouldn't go back closer to 2019 levels, just as we think through sort of the math of how that segment has impacted the overall P&L? Thanks.
Gina Goetter:
Sure. Morning, Jaime. In the slide deck that we provided, we put a chart in there to try to dimensionalize the total entertainment segment and then the piece of the business that is being divested. So about 85% of the segment is going with the sale in terms of its revenue and the balance of 15% is staying with us and it will be embedded in the new kind of view of entertainment of how we're approaching it moving forward. In terms of how to think about production costs, I'd have to go back to where we were in 2019 to see precisely if we're up, down or sideways from that. But yes, you can assume, the eOne business we’re spending, $500 million, $600 million in production that that will – we will not be – they will not be spending that or we will not be spending that amount of money moving forward.
Chris Cocks:
We'll be up versus 2019, simply because we continue to invest in some co-productions with Paramount like we're doing with Transformers One, which is a new animated film that will come out next year. And then we're also doing production for things like a D&D TV series. Now that is a cost-plus model that Paramount is fully funding, so we get the production margin from that plus like a licensing fee for being an IP owner on something like that. And then also we're retaining the eOne Family Brands portion of the purchase, which is a big value portion of the purchase with big brands like PEPPA PIG. And so that's incremental to 2019 as well. But as Gina states, it's far lower than the run rate we've been on for the last several years.
Jaime Katz :
Right. And then I think there was some prepared remark that said there was momentum with key retailers, so any further color on that would be helpful. Thanks.
Chris Cocks:
Yes. We won't name them by name, but certainly, it's nice to have clean inventories and inventories reduced. If you look at like our top three or four retailers, I feel pretty good about where we're going with them. Some of them are taking still a pretty aggressive stance on inventory management, and so we're working with them. But others are really leaning in and seeing an opportunity to build, share and have great kind of on-shelf availability. And e-commerce continues to gallop forward and consume share in the category. We just had a great Amazon Prime Day. We have had really good discussions with our major retailers around top toys for the holiday. So, I'm cautiously optimistic that you're going to see Hasbro gain share in terms of what our key retailers announced. And we're already starting to talk to them about 2024 and 2025. And with our new management team, I think we've tightened up the innovation muscle quite a bit, and we'll have some momentum going into that year, particularly if we see what folks like Tim Kilpin, who's our new leader of our toy team, has up the sleeve in terms of new product innovation.
Jaime Katz :
Thank you. Very helpful.
Operator:
Our next question is from the line of Eric Handler with ROTH MKM. Please proceed with your question.
Eric Handler :
Good morning. And thanks for the question. I believe you said that Hasbro Pulse, put POS was up 54%. I wonder if you could talk a little bit about that business and size it and talk about some of the growth plans for that.
Chris Cocks:
Yes, sure. And good morning, Eric. Nice to talk. So Hasbro Pulse, as we talked about back in October at our Investor Day, direct-to-consumer is important to us. It's a great way for us to learn from our consumers, see how they shop, see what they want. And our initial efforts are very focused on kind of like that dedicated fan segment. Both what we do for Secret Lair with what we do at Wizards of the Coast, what we do with kind of the D&D fan, the D&D Beyond in terms digital goods, and then Hasbro Pulse is more about kind of like that fan economy segment and that's performed super well. It's a great partnership with, our Disney, business. There's a lot of Star Wars that goes through there. There's a lot of Marvel. There's a lot of super high-end Transformers and Hasbro owned items like the Robosen Auto Transforming Optimus Prime that we released last year, and an Auto Transforming Grimlock that we just recently announced, and a great opportunity for us to sell high-end items. You know, I would scope the business right now in the kind of the $100 million to $200 million range. I think we see significant upside for that. Call it potentially a TAM or a TAM opportunity for double, maybe 2.5x that over the next couple years. And as we start to build critical mass and capabilities in that segment, I think you'll also see us evolve our perspective on what we could do there. We'll start with fan focus and then we'll evolve that and hopefully start going out in concentric circles over time. Respecting the fact that we have a lot of great third-party retail relationships and making sure that we model kind of the mix of products appropriately.
Eric Handler :
Great, that's helpful. And also, wonder if you could just talk about retailor sentiment as you go – as orders start coming in for a holiday season and how do you think retailers are feeling right now as they think about the last month and a half of the year.
Chris Cocks:
Well, I think it depends on the retailer. We have a couple retailers who are really leaning in and see a shared building opportunity. We have a retailer too who are taking a cautious view towards consumer discretionary as a whole and aggressively managing their inventory. And, I think a little bit of an over under on our guidance moving forward and why we're not raising our guidance and consumer products, it's just making sure that we understand where those retailers are ultimately going to position. I definitely think Q4 is going to be a more traditional Q4 kind of a 2018, 2019. It's going to be very end of the quarter focused. I think Black Friday is going to be important. I think the lead up and the drum beat into Christmas is going to be important. And then also, I think a array of bullishness that we have in the quarter is we have basically an extra couple days is shopping prior to Christmas. And then for our fiscal year, we have an extra week, because we ended our fiscal year last year I think on December 26. So we have a full extra week of potential shopping, which is probably about $60 million to $70 million of incremental POS.
Eric Handler :
Great. Thank you.
Operator:
Our next question is from the line of Fred Whiteman with Wolf Research. Please proceed with your questions.
Fred Whiteman:
Hey guys, I just wanted to come back to Wizards. And if we think back to the Investor Day last fall, and I totally recognize a lot of this change, but it felt like D&D was a big piece of the plan to double the Wizards business. And if we just think about the film impairment and the softer box office, does that put those targets at risk or is there enough traction and momentum in some other areas to offset that?
Chris Cocks:
No, I mean. Good morning, Fred. I would say, the underlying thesis of our D&D business was all about digital. To me, entertainment's a kicker. It helps to enable broader audiences' exposure to what's traditionally a mid-core to hardcore gaming brand. And what digital allows us to do is kind of take that tabletop role-playing game, TAM, that we have in the world, which is probably about $80 million people who participate in those hobbies and frequent that kind of channel, and take our brand like D&D to 800 million people who play role-playing games. And so, I think Baldur's Gate 3 is just the first of several new digital initiatives you're going to see from us, that span how we can try to transform tabletop role-playing gaming to an even richer kind of theater-of-the-mind experience to more traditional video games from us and partners like Larian.
Fred Whiteman:
Makes sense. And then on the supply chain side, it feels like you guys have really emphasized that for the past few quarters. I'm wondering if you could just frame sort of where you see the supply chain today versus where you think it could be, and then maybe what that ultimately means for the consumer products margin over the next few years.
Gina Goetter:
Sure. Good morning, Fred. I would say we're making really good progress within the supply chain. I know that the company has talked about that in previous quarters. This quarter, especially you can see the benefits starting to flow through within logistics. So a lot of the focus from the team has been around our logistics network, how we're planning for inventory, kind of our order patterns, working with our retailers all around inventory and in order management and you can start to see that really play through with the cost savings. We expect that to continue to accelerate as we move into the back half of the year. The overall logistics environment is continuing to moderate, so that will help us as well. So not only do we have a lot of efforts underway in that space, but the overall environment is much more calm than it has been compared to the previous two years. I think our focus moving forward will be there, as well as working with all of our partners and getting a little bit closer to the operation with all of our manufacturers. That will provide another opportunity for us, more so in 2024 than in 2023.
Fred Whiteman:
Makes sense. Thanks a lot.
Operator:
Our next question is from the line of Jason Haas with Bank of America. Please proceed with your questions.
Jason Haas :
Hey, good morning, and thanks for taking my questions. I was hoping to follow up on some of the numbers that were given earlier in the year regarding some of the headwinds you were facing for the consumer products business. So I recall the expectation or I think at the beginning of the year you had said that there was $135 million of excess retail inventory. So I was curious, apologies if I missed it, but how much of that have we worked through so far this year?
Chris Cocks:
Yes, so I don't have a specific number to quantify the $135 million, but our retailer inventory is down 16% year-over-year. I think we feel like our retailer inventory is at a pretty productive level. I would say that through the balance of the year, our retailer inventory will end the year down, but probably not 16% down. Our own inventory, we still are a little bit elevated versus what we would typically be, but we are down quite a bit versus 2021, about 24% or so. And I think we'll end the year at around that level, both for consumer products and for Wizards of the Coast. And that'll get us to something that's more consistent to like what we ended at 2021 and within range of a more traditional level.
Jason Haas :
Got it. That's helpful. Another figure, I think it was tied to that, but it was – you had said that there was $300 million of headwinds. I think it was from exited licenses, FX, and then also that inventory. And the expectation was about, you'd see about 60% of that headwind in the first half. So I was curious if that so far has materialized as you had expected.
Chris Cocks:
Yes. If you look at our POS for the first half of the year, we are down high single digits in POS. But when you take out those exited licenses, we're down low single digits. And as we get into the back half of the year, the impact of those licenses lessened because we were – our sell-in was a little heavier as a percentage in the front half of the year. And as we were getting ready to exit them and our retailers were kind of taking their inventory positions down to prepare for other master story licenses to enter. It just makes sense that way.
Gina Goetter:
And Jason, just to add some color on the actual number, I would say of that $300 million, we're about halfway through that with the balance to come in the back half.
Jason Haas :
That's great. Thank you.
Operator:
Thank you. Our next question is from the line of Stephen Laszczyk with Goldman Sachs. Please proceed with your question.
Stephen Laszczyk:
Hey, great. Thank you. Maybe for Gina, with this being your first earnings call since getting settled in, I was wondering if you could maybe talk a little bit more about your framework for thinking through leveraging capital allocation on the go forward, especially with eOne – the sale of eOne now behind us. In particular, I'd be curious if you see any incremental opportunities on the investment or capital returns front over the next few years. Thank you.
Gina Goetter:
Sure. Morning, Stephen. Yeah, the sale of eOne absolutely helps us in terms of getting down to our leverage target. So we will use the majority of the proceeds from that sale to pay down our floating rate debt and start getting the balance sheet in a healthier position. As we move forward, as we think about capital allocation, first and foremost our priority is to invest back into the business. Our second priority is then to keep cleaning up that balance sheet and getting that leverage ratio down, and then the third piece is to continue giving money back to our shareholders. Our primary vehicle has been dividends. We've paid out dividends through the first part of the year. We expect to continue paying out dividends in the back half of the year. As we turn the corner to ‘24 and beyond, I think we will most likely add share repurchases back into the mix of capital allocation. But for now, in the near term here, our first three levers are invest, pay down debt, and give back money via dividends.
Stephen Laszczyk:
Got it. And then for Chris, I'm not sure if you've given this metric before, but since you mentioned it around Baldur’s Gate, I was wondering if you could remind us how much money you've made in film licensing over the last five or 10 years? Any approximate sizing would be helpful.
Chris Cocks:
We would have to get back to you, Stephen. I don't have that off the top of my head. It's not tremendous.
Stephen Laszczyk:
Understood. Thank you.
Operator:
Thank you. At this time, we've reached the end of the question-and-answer session, and I'll turn the call back over to Kristen Levy for closing remarks.
Kristen Levy :
Thank you for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Hasbro Management will be participating in the Goldman Sachs Communacopia and Technology Conference on September 6. Hope to see you there.
Operator:
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning and welcome to Hasbro’s First Quarter 2023 Earnings Conference Call. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I would like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Chris Cocks, Hasbro’s Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company’s performance. Then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q in today’s press release and in our other public disclosures. Today’s guidance assumes we retain the non-core entertainment film and TV business, notwithstanding the current marketing process. While there is no guarantee of such an outcome, if this process results in a sale, we will update our guidance. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thanks, Debbie and good morning. 6 months ago, we unveiled our strategy for Hasbro, highlighting three priorities
Deb Thomas:
Thank you, Chris, and good morning, everyone. As Chris said, first quarter results were ahead of our expectations and position us to meet our full year guidance. Wizards of the Coast, led by strong MAGIC
Chris Cocks:
Thanks, Deb. Before we turn it over to Q&A, I’d like to spend a minute thanking Deb Thomas for her 25 years of leadership at Hasbro. I started this company 7 years ago as the fresh-faced leader of an under-the-radar subsidiary called Wizards of the Coast. From my first day on the job, there was no bigger supporter of Wizards than Deb. She got it, and was always there for Rookie, helping me navigate the broader company and giving me and the team at Wizards the support we needed to turbocharge that business. My story is the same story thousands of people across the company have about Deb. She is the true definition of a servant leader
Operator:
Thank you. [Operator Instructions] Our first question is from Andrew Uerkwitz with Jefferies. Please proceed.
Andrew Uerkwitz:
Hey, thank you so much. I guess a question on MAGIC. Could you just kind of help us understand like the audience segmentation with The Lord of the Rings set coming, who are you targeting? And it looks like the strategy around that set is a little different than what we’ve seen. Thank you.
Chris Cocks:
Yes. Thanks, Andrew. And hey, great report, by the way, on MAGIC. We all had a chance to read that earlier this week, but it was well researched and did a good job of reviewing the brand. So on Lord of the Rings, as we’ve talked about for our overall strategy for Universes Beyond, it’s all about bringing in adjacent fandoms. We’ve had great success with this, with D&D, which was kind of a prototype for Universes Beyond that we did a couple of years ago, the summer set called Adventures in the Forgotten Realms. We’ve had one of our best-selling commander sets ever with Warhammer that we did this fall. We’re already on our fourth reprint. And for Lord of the Rings, it’s really about appealing to those – that rabid fan base who loves Lord of the Rings, who loves J.R.R. Tolkien, who also might love a game like MAGIC
Andrew Uerkwitz:
Got it. That’s helpful. Thank you. And then just my one follow-up. Could you kind of just give us an update? You have Baldur’s Gate launching, I think, in Q3. Could you give us an update on expectations, how that will monetize through the income statement? And then just broadly an update on the video game strategy. Thank you.
Chris Cocks:
Yes. So Baldur’s Gate 3 is being done by our partners at Larian. Larian is probably one of the – arguably one of the best independent role-playing game publishers in the world. And so we’re really excited about what they can do. They released Baldur’s Gate 3 into early access on Steam about 2.5, 3 years ago. To date, it’s the most successful early access game in Steam’s history with well over 1 million adopters, just in that kind of like preview period. So we have pretty high expectations for Baldur’s Gate 3. We think the quality is going to be very, very high. If you look at the reviews on Steam, they are excellent. It definitely is going to be a game of the year, or at least a role-playing game of the year contender, and it’s going to release very broadly on consoles and PC. So we think it’s going to be a pretty big release. In terms of how we participate in that, it’s a license product for us. We like kind of the partnership that we have with Larian on that. So we will start to see some contribution from that in the later, like probably September in Q3. And then more meaningfully just based on kind of the timing of when we recognize the license royalty-based revenue, in Q4 and Q1 of next year.
Andrew Uerkwitz:
Got it. Thank you so much. Appreciate the updates.
Chris Cocks:
No worries.
Operator:
Our next question is from Eric Handler with ROTH MKM. Please proceed.
Eric Handler:
Good morning, thanks for the question. I’ll just say, Deb, just good luck in all your future endeavors, and you’ll be missed. So first question, with regards to Consumer Products, the reported results were about over $100 million better than what consensus was looking for. I wonder if you could just maybe give a little color as to where that upside came from? Was this a pull forward for maybe 2Q or another quarter? Or was – are you just seeing more positive retail orders?
Chris Cocks:
No. I think we’re seeing some underlying momentum in the business across the board. Certainly, Wizards of the Coast came in ahead of expectations. Our latest release based on Phyrexia did very, very well. And we continue to be bullish on what Wizards has in store, particularly The Lord of the Rings set in late Q2. On Consumer Products, I think our POS came in a bit better than planned. It’s still not where we want it to be, but I think we are making steady progress. And just to give some perspective on it, based on our own internal numbers, and this doesn’t include kind of discounting, we were down about 12% in Q4. We cut that roughly in half in Q1. We were down about 7% year-over-year. And when you take out some of our exited businesses, particularly Disney Princess and Frozen, we were down less than 4%, which by our math is likely at or ahead of market. We are not satisfied with that, but that was ahead of what we planned. But I think it augurs well for what’s going to happen in Q2, Q3 and Q4, where we add like our disciplined execution that we’ve been doing with our retailers. We add new products, and we add what we think is a pretty killer content slate from both ourselves with TRANSFORMERS and our partners, particularly at Disney.
Eric Handler:
Okay. That’s helpful. And then as a follow-up, can we talk a little bit about DUNGEON & DRAGONS? You have now had a global launch of the movie. A lot of international markets haven’t really been exposed to D&D before. Can you maybe talk about your marketing strategy here to bring the game to more markets and how that’s going to play out?
Chris Cocks:
Yes. I mean we are very enthused by the critical response and the fan response to the movie. It is by far the best reviewed movie in Hasbro’s history. And so we think it’s going to have a very long life, and it’s going to perform particularly well in post theatrical sales and streaming. And that’s important for us, because D&D is a very strong brand in North America. It’s well known in Europe and Asia, but not highly engaged or highly penetrated in those markets. And so like a great reviewed movie that has a lot of fan enthusiasm, is a perfect opportunity and a perfect entry point into the brand. And then I think the way that we will expand upon that over time is we are lowering the barriers to entry for the core games by initiatives that we have digitally, particularly the investments we are making in DUNGEONS & DRAGONS and beyond, and kind of what we call a virtual table top, which is kind of like a video game like experience for being able to play the game. And then we have a very aggressive lineup of new digital content and video games coming out, starting with Baldur’s Gate 3 this year, but then continuing on with other licenses that we haven’t yet announced as well as owned content that we have in production at Wizards Studios. And so I think really that kind of one-two punch of have entertainment, which makes the brand broadly accessible. And then add on to that low barrier entry digital experiences is really going to be kind of the flywheel that drives the brand’s growth over the next couple of years.
Eric Handler:
Thank you.
Operator:
Our next question is from Drew Crum with Stifel. Please proceed.
Drew Crum:
Okay. Thanks. Hey guys. Good morning and Deb, best of luck. It was a real pleasure working with you over the years. So, maybe to start, part of your original outlook, you had flagged $300 million of sales headwinds from outsourcing brands and foreign exchange. Is there an updated figure you can share there? How is the business tracking to that $300 million? And then I have a follow-up.
Chris Cocks:
Yes. So, in Q1 we predicted that about $75 million of that $300 million would manifest, and that’s the case. We are not operating in Russia. We are not doing Disney Princess or Trolls or Sesame Street, and we are starting to out-license some of our secondary properties. We anticipate about 60% or so of that $300 million will manifest in the first half of the year. And really what we are seeing is, I think better-than-anticipated strength in our overall gaming portfolio, particularly MAGIC and D&D. And then we are starting to see some impacts around improved execution at retail, and across our marketing teams, particularly in our franchise brands that saw some decent POS across TRANSFORMERS. We see some momentum in core NERF. We see momentum in core Hasbro Gaming, PEPPA PIG and PLAY-DOH as well.
Drew Crum:
Got it. Okay. Thanks Chris. And then maybe just my follow-up. Your forecast for the Wizards segment to achieve high-30s EBIT margin in ‘23, a little bit lower relative to the last few years, is that a reasonable range over the longer term, or would you anticipate margin expansion beyond ‘23, which feels like more of an investment year?
Chris Cocks:
I would say high-30s is what we are targeting in the mid-term, for sure. We are investing pretty significantly in building out our digital capacity. Some of that is capitalized, but not all of it. And so I think as we start to launch those games, you will start to see kind of like the realization of those capitalized costs, which will impact kind of like the mid-term outlook for our margins. And then as we expand MAGIC in particular with things like Universes Beyond, it’s a great opportunity to bring in new players, but that’s going to be a little bit of a margin impact, both in terms of the royalties we spend as well as the development costs because those tend to be a little bit more intensive when you involve a second party. Now that said, we feel like that’s a really wise investment. When we attract a new MAGIC player, they typically stick around for 5 years to 7 years and they have an average revenue per user over that time in the $500 to $1,000 range. So, giving up a little bit of margin upfront to attract highly engaged, highly profitable fan segment, we think it’s a nice trade-off that helps us and helps our shareholders win over the long-term.
Drew Crum:
Yes. Okay. Very helpful. Thanks.
Chris Cocks:
Thanks.
Operator:
Our next question is from Jason Haas with Bank of America. Please proceed.
Jason Haas:
Hi. Good morning. Thanks for taking my questions. And I would also like to say congratulations to Deb as well on your retirement, and best of luck on your future endeavors. In terms of my questions, I was curious for consumer products. Are you expecting POS improvement through the remainder of the year to get to down mid-single digit guidance? And can you just talk about what the drivers are in the rest of the year?
Chris Cocks:
Yes. So, in terms of POS, I think Q1 was really about execution. It was about nuts and bolts working with our retailers, improving our positioning, improving our inventory outlook. Through the end of Q1, our retail inventory is down about 15%, which we think is a good down payment on the year. And we will continue to make steady progress in that in Q2 and Q3. Our owned inventory is up a bit, but most of that has to do with kind of the nature of Wizards production and load-in for our entertainment releases around action figures. Outside of Wizards and action figures, our owned inventory is actually down through Q1 as well. When we get into Q2 and Q3, I think we will add to that kind of disciplined execution with increased marketing support and content support with a host of blockbuster movies and great streaming content, whether it’s from us or from Disney. And then also, we are just going to have a lot more product innovation. Q1, we had a couple of new things that hit pretty well. Our Gel segment is doing pretty well inside of NERF. NERF Junior launched, and that’s doing pretty well to expand age segments inside of the NERF portfolio. But really, it’s Q2 and Q3, where all of our new games, a lot of our preschool innovation. I am particularly excited for Young Jedi Adventures with our partnership with Star Wars in preschool and what we can do there. As well as across the board, several new pieces of innovation that we haven’t announced yet, but we see a lot of retailer excitement for, that should add to the POS momentum.
Jason Haas:
That’s great. And then can you just walk through the releases for MAGIC for 2Q versus 2Q last year, because I thought it was – I know you have said you are expecting to be down, I know that was the initial expectation for 2Q. But I just think we have loaded the range, which seems to be off to a good start. And then what’s that up against? Was that Kamigawa last year? Can you just kind of help frame up what causes the difficult compare?
Chris Cocks:
Well, Kamigawa was Q1 of last year. Double Masters was in I believe second quarter last year. Really, it’s less of around the sell-through of the releases because we actually think the sell-through is going to be quite strong in Q2, and it’s the timing of the releases, particularly in the beginning of the quarter and then in Q3. So, like our March of the machines release this year comes a little bit earlier than last year’s comparable release. So, we had a little bit of Q1 shipped, which affects Q2. And then our major release for Q3 is about a month later year-over-year. So, last year we were able to ship a fair bit of our Q3 release at the end of Q2, whereas this year, almost all of that Q3 release will be shipped solely in Q3. So, while we are excited about the sell-through and the fan engagement potential of the Q2 releases, we actually for the quarter in terms of a sell-in perspective, are down about a set to a set and a half year-over-year.
Jason Haas:
Helpful. Thank you.
Operator:
[Operator Instructions] Our next question is from Fred Wightman with Wolfe Research. Please proceed.
Fred Wightman:
Hey guys. I just wanted to follow-up on the retail inventory performance. It sounded like in the prepared remarks you expected that to be sort of cleaned up by the end of the first half. And then Chris, I thought you just made a comment that it could continue into 3Q. So, when do you sort of think that will be normalized? And is it a little bit sooner than you would have thought exiting last quarter?
Chris Cocks:
Well, I would say we will get to pretty normal levels by the end of Q2, but there will be some additional kind of cleanup into Q3. That’s just the nature of the beast. In terms of our owned inventories, we made progress outside of Action Figures and Wizards in Q1, and we expect that to continue. I would say we will be done with about 50% to 60% of the job by the end of Q2, and should be pretty clean on kind of our aged inventory by the end of Q3 and entering Q4 in a pretty clean state, both for retailers as well as our owned and operated. Our goal for the year continues to be our overall inventories are down 25% or more with comparable levels exiting 2023 to what we exited 2021 at, which was historically low year for us.
Fred Wightman:
Makes sense. So, if we think about the timing that you just touched on for the retail inventories and we think about sort of the year-over-year changes in some of the MAGIC releases, can you just help us think about the mix for the back half of the year as far as 3Q versus 4Q, like how do you sort of see that shaking out versus historical patterns? And how do you sort of see the back half of the year progressing versus that first half guide that you gave us?
Chris Cocks:
Deb, do you want to take the follow-up?
Deb Thomas:
Sure. So, historically the back half of the year has always been like in the high 60% range, and we expect it to get back to that this year. As far as the mix, as we talked about, we expect Q3 to be the biggest quarter for MAGIC this year. We have got very strong releases. Chris talked about the timing. And you will certainly see more sell-through. We shipped Lord of the Rings late in Q2, but the sell-through comes in Q3. So, when you think about the mix, we do expect the consumer to come back. We talked about that. It’s just a function of the timing. But we do expect a bigger quarter for MAGIC, just looking at timing and releases. But overall, we expect it to get back to that normalized rate in the back half of the year.
Fred Wightman:
Okay. Thank you.
Operator:
We have reached the end of our question-and-answer session. I would like to turn the conference back over to Debbie for closing comments.
Debbie Hancock:
Thank you, Sherry and thank you everyone for joining our call today. The replay will be available on our website in approximately two hours, and management’s prepared remarks will be posted on our website following this call. I would also like to let you know that Hasbro management will be participating in the Wolfe Research Leisure Conference on May 11 and 12 and the JPMorgan TMT Conference on May 22nd. Hope to see you there. Thank you.
Operator:
Thank you. This does conclude today’s conference. You may disconnect your lines at this time and have a wonderful day.
Operator:
Good morning, and welcome to the Hasbro Fourth Quarter and Full Year 2022 Earnings Conference Call. [Operator Instructions] As a reminder, today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company's performance, then we will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. Today's guidance assumes we retain the noncore entertainment, Film & TV business, notwithstanding the current marketing process. While there is no guarantee of such an outcome, if this process results in a sale, we will update our guidance. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks :
Thank you, Debbie, and good morning. In October, we laid out our new strategic plan for Hasbro, Blueprint 2.0, built on fewer, bigger, more profitable brands; a sharpened focus on the categories where Hasbro can be best-in-class; an Operational Excellence program to speed our agility and improve our cost competitiveness; and growth initiatives in digital games, Hasbro content, direct-to-consumer and licensing. While Q4 proved to be a disappointment, particularly in our traditional toys and games segment, we made progress under the hood that meaningfully improved our bottom line and sets us up for margin expansion in 2023 despite what we anticipate will be a continued challenging consumer environment. Our transformation efforts are positioning Hasbro for success. In 2022, we identified $50 million in run rate cost savings that improved our Q4 earnings by over $20 million. In 2023, we anticipate our operational transformation will generate $150 million in run rate savings, money we are using to both reinvest in the business and improve our profit profile. We are also undertaking a significant organizational redesign that streamlines decision-making, puts the consumer at the center of everything we do and aligns the company behind core competencies in games and toys. Within our growth initiatives, our direct business comprised of MAGIC
Deb Thomas :
Thanks, Chris, and good morning, everyone. Over the course of 2022, we made meaningful progress to strengthen Hasbro by completing our strategy review, unveiling and beginning to implement Blueprint 2.0 and undertaking a significant transformation project to streamline our organization and priorities. While the end of 2022 did not meet our expectations, our focus on controlling what we can and making decisions to strengthen Hasbro for the future improved operating profit margin in a challenging environment. Let me start with the balance sheet and our focus on disciplined cash management. Lower sales resulted in higher inventories on hand. At year-end, we had reduced our on-hand inventory levels by $168 million from the third quarter, but they were up $125 million from last year or 23%. This was driven by last year's revenue timing with early retailer purchases and our softer-than-planned Q4 sales. The timing of MAGIC releases in early 2023 and the increase in paper stock on hand also contributed to the growth. At retail, inventories were up low single digits across our top global markets, and Q4 POS trends indicate churn has slowed and with on hand increase. As a result, we estimate approximately $135 million of this is excess toy and game inventory at retail. Given our higher level of opening retail inventory as well as that from others in the industry, we expect a negative impact on first half retail orders. When we combine this with the fact that 60% of our approximately $300 million in revenue headwinds are in the first half of this year and the early timing of retail orders and shipments last year arising from supply chain challenges, we anticipate our first half revenue to be down approximately 20% compared to the first half of 2022 with Q1 revenue down approximately 25%. Operating cash flow was $373 million. We're forecasting 2023 operating cash flow in the historical $6 million to $7 million range. We continue to believe we'll reach a $1 billion-plus in operating cash flow level, but this is now most likely 2025 and beyond. We have sufficient cash to operate our business, meet our CapEx needs, including investing for growth, and funding our dividend. We continue to target debt-to-EBITDA of 2x to 2.5x. For 2023, we expect to make progress against this target. Pending the outcome of the sale of noncore Film & TV assets, we plan to prioritize the sale proceeds towards paying down debt. We remain committed to maintaining our investment-grade rating. At the same time, we're intensely focused on our cost savings goals and improving margins. Last year, we increased adjusted operating profit margin by 30 basis points, and we believe we have the potential to add an additional 50 basis points to 70 basis points this year. We achieved approximately $50 million in run rate cost savings and actualized $20 million in 2022, but this was partially offset in the year-end results due to the volume decline in consumer products. We remain on track for $150 million in annualized run rate cost savings for year-end 2023. This progress keeps us on the path to reach our targeted 20% operating profit margin in 2027, if not sooner, while also growing our existing business earnings and earnings per share over the period. As Chris mentioned earlier, the process for selling our noncore entertainment business remains on track, and we plan to update our guidance for our continuing business following the close of the transaction. With a portion of our cost savings, we're continuing to invest in our core initiatives
Operator:
[Operator Instructions] Our first questions come from the line of Arpine Kocharyan with UBS.
Arpine Kocharyan :
So down 20% in the first half means that back half needs to be up mid-single digits for the year -- for the second half. I guess, what visibility do you have on that 5% to 6% growth in the second half? And does that include any assumption for a recession or not particularly sort of steady-state macro picture? And then I have a quick follow-up.
Chris Cocks :
No worries. Yes. So we look at the first half, we look at a couple of different factors. The first is we see -- we saw a difficult Q4 in the consumer discretionary sector as a whole and in toys and games, in particular. We would anticipate that, that's going to continue in Q1 and Q2 and potentially roll into at least part of Q3 as well before starting to normalize in Q4 back to a more traditional growth level. So that's one set of headwinds that we factored in. The other one that we're looking at is 2021 had historically an unusual sales pattern with it. Retailers were buying much earlier in the year. We were playing catch-up from 2020, particularly in Q1, in terms of fulfilling orders, and we don't see that happening this time. Actually, we see retail inventory not unhealthy but still having a little bit of an overhang given the slowing consumer demand that we saw in Q4. So we see kind of demand starting to normalize, I think something like -- we were something like 57% of our sales for second half last year. And this year, we probably see that in the 60% to 65% range, which is more historically normal for 2019 and before. So that has something at play. And then we just look at our overall release calendar across Wizards of the Coast, across our entertainment segment and across consumer products. And we have a pretty exciting Q3 in terms of new products across all of them and a lot of entertainment that's going to be coming out in Q2 and having a nice kind of halo effect into Q3 and Q4. So that's kind of what informed our overall quarterly mix and half mix and some of the assumptions we made in it. Deb, do you have anything to add?
Deb Thomas :
Yes. No, I would just agree, Chris. I think we see 2022 was a bit of an anomaly in the order pattern early in the year. And we do expect to get back to those historical shipment patterns. We think retailers will closer to the holiday season, that's typical, and we also see that in our business. And with all the entertainment, we're really excited.
Chris Cocks :
Great. Arpine, you had a follow-up.
Arpine Kocharyan :
Yes. This is super helpful, perhaps partially answers my second question, but I'm still going to ask this because I've been getting a lot of feedback from investors as well on this sort of math. So I'm calculating about 5 percentage points of revenue headwind from just giving up the Disney Princess and Frozen license for the consumer product mix, plus you have about 3 points to 4 points of inventory overhang. And you're guiding to that segment, Consumer Products business, to be down mid-single digit. Could you just walk us through what is growing to offset that 4 points of overhang? I think you had a good rundown on some of the TRANSFORMERS stuff, obviously, D&D. And also while we are added, could you give us a sense where the D&D merchandise is going to be reported? Is this going to be -- is there anything in Consumer Products? Or all of that is going to be within the Wizard segment?
Chris Cocks :
Yes. So I think as we've reported in the past, the average that we experienced over the last several years on Disney Princesses was about $250 million of revenue with the peak in around 2019 with blast Frozen movie. Last year, we were well off that peak as we were starting to exit that business and it transitioned to another company. So that would be how I would think about in modeling that. And then, yes, we see about $135 million of inventory overhang at retail. And then we have a little bit less than that in terms of inventory that we're holding on to as well. We think that will take the full year to kind of move through, but I think we'll move through a good hunk of that and our fair share in the first two quarters of the year. And then when we look at kind of what the growth vectors are, we have a strategy where we want to grow in five focus categories, and we have a plan for each of those categories. In outdoor action, which is helmed by NERF, we have an exciting lineup of new gel blasters that go after older consumers. We launched that in fall of last year, and the Mythic was our #1 item and I think one of the #1 items in the category after that launch. We're going to be building out that category. And then on the opposite side of the market for kids 5 to 7, we have an all-new lineup of NERF junior products. That expands the markets down to lower age ranges with greater economics and I think really strong consumer insights associated with that. And then we're also doing some fairly aggressive pricing actions to make sure that we have compelling products at every winning price point from $10 to $20 to $30 on up. On action, we have a very robust entertainment slate. Between six blockbuster films and a host of new streaming series and kids animation supporting it, it's fair to say, you could quote me, that I think we have a stack lineup. And that's going to help us in Q2. It's not going to fully offset some of the headwinds that we see in Q2, but it's going to help. And I think that's going to have dividends in Q3 and Q4. Then in creativity, PLAY-DOH was one of our top-performing growth brands last year. It grew share inside of the creativity space. We have new compounds. I think we have some best sellers that we're going to be annualizing this year and expanding distribution on. So we feel pretty good about where PLAY-DOH is going to go. On preschool, PEPPA PIG continues to be one of the top entertainment brands for little kids of any stripe and we continue to feel good about that product line. And our partnership in Disney has never been stronger. Spidey and His Amazing Friends was one of the top new properties in preschool. And we feel really bullish on Star Wars
Deb Thomas :
Yes. I would just -- just to comment on the D&D. We will see some revenue coming through our Consumer Products division as well as Wizards of the Coast. And as I commented earlier, from an entertainment standpoint, based on when the movie is released and our share of the box office, we expect to see that later in the year, maybe some in the third quarter, probably more in the fourth quarter. And the cash that's associated with that will come really in 2024 in a meaningful way. But we're very excited about that release. So Arpine, that's the first thing you're going to see traveling through the Blueprint. And well, it's a great brand, and we're very excited, and we're looking forward to bringing more fans into this brand who can really enjoy it for years to come because it is a great brand that can be enjoyed by people of all ages.
Operator:
Our next questions come from the line of Eric Handler with ROTH MKM.
Eric Handler :
First, with regards to Wizards of the Coast, do you expect MAGIC to grow in 2022? And then as we think about the cadence, I imagine it will look a little bit different than Consumer Products, I would think your toughest comp for MAGIC is in the fourth quarter, your easiest comp is in the third quarter. I'm not sure how to think about the first half of the year.
Chris Cocks :
Sure. Eric, yes, I think the question was will it grow in 2023. It grew pretty well in 2022. Yes, we expect MAGIC to grow. I think the growth will be a bit moderated versus what we saw in prior years. We're taking some of the feedback to heart. We had some supply chain issues last year, which forced us to compress our release schedules, particularly in October of this year due to a couple of releases slipping from April and August into October along with our regularly scheduled releases. We're going to be spacing those out in a more even basis. We think we've got to handle on all the supply chain issues that we had with paper stock and local paper production. So that will change the nature of what our revenue distribution is by quarter. In general, I think we expect MAGIC and Wizards to have a good Q1. Q2 is actually our toughest comp of the year, and we think that will actually be down just given the nature of moving some releases around. Q3 should be a very strong quarter. And actually, we think Q4 will be a pretty solid quarter as well when you look across the Wizards business.
Eric Handler :
Great. And then just as a follow-up to that. When you look at MAGIC and the vectors for growth, you have a very full release slate, you pulled a lot of levers there. So is the growth for MAGIC now pretty much just predicated on expanding the player base? And what do you do to keep that player base growing?
Chris Cocks :
Well, MAGIC is arguably one of our most innovative product and design teams. I would never discount their ability to figure out new ways to engage players and delight our fans. They've had a pretty good track record. We've grown that brand for 13 out of the last 14 years. And I think the one year, it was down, it was down maybe 2% or 3%. That was actually my first year on the business. We turned that around pretty significantly, I think, over the last five years. So as we think about growing MAGIC, we always think about, okay, how can we engage our existing players more, how can we find new fans and then how can we attract lapsed fans. And I think that's going to be the magic formula for this year as well. I think we have some exciting new initiatives. I think one of -- the one I'm most looking forward to, and I think we've seen some early success is Universes Beyond. Our Warhammer set that we released in October of last year, we couldn't keep in stock. That's on its third reprint. It's doing very, very well. I think our hobby shops and our retail partners are thrilled by it. And as big of an IP as Warhammer is, we're going to be going out with the OG of fantasy with Lord of the Rings come this June. We think that's a big fan base. It's a very ripe adjacency for MAGIC
Operator:
Our next questions come from the line of Megan Alexander with JPMorgan.
Megan Alexander :
Maybe just ask Arpine's question in a little bit of a different way. So is the $300 million that you cited in brand exits and market exits, is that all in Consumer Products? And if so, the excess inventory and that $300 million would represent a 12-point headwind which would suggest you expect core growth maybe in that high single-digit range in the context of the overall consumer products guide. So first, is that right? And then if so, can you maybe tell us how that compares to what those brands the core brands did in 2022? And what drives your expectation for such strong share gains relative to your expectation for the industry to be flat to down?
Chris Cocks :
Sure. Megan, good talking with you. If you -- in our investor deck, we have a waterfall, which walks through our expectations of $300 million of headwinds in the -- on the slide that says 2023 outlook, just in case you want to take a look at it after the call. We do see that $300 million headwind spread across business, but it is concentrated in Consumer Products. We're exiting several rather significant licenses this year like Disney Princesses and Sesame Street and Trolls. Those were pretty low margin businesses for us. Frankly, they were negative margin businesses for us in aggregate, but it does have a top line effect. We've transitioned several of our in-house brands like EASY-BAKE Oven, Littlest Pet Shop into an out-licensing model. So we think that will be accretive on a bottom line basis, but it will impact our top line because some of those brands drive meaningful revenue. And we'd likely have a few more planned that we have yet to announce. FX is certainly a continued headwind that we're anticipating certainly in the first half of the year, more notably than the second half as we comp FX, and that will affect all of our businesses. But CP tends to be our most internationally exposed. We exited a couple of entertainment businesses last year. One that's called secret location, had meaningful top line, not so meaningful bottom line, that was a location-based business, and then a couple of digital businesses and also some theatrical distribution that will impact entertainment. And then, of course, Russia, we exited Russia in March of last year. And so that comp will be most difficult in Q1. So when we add all that together, it adds up to about $300 million of total revenue headwinds. We see about 60% of that hitting in the first half of the year and the balance in the second half. But then when we look at kind of like our release calendar for entertainment, for Wizards and for our Consumer Products business, we look at kind of the retail promotions we have lined up, the feedback we're getting and the volumetric testing that we're doing on the items because we've expanded that basically threefold this year versus what we did for 2022, we feel like the second half of the year, when you combine that with what we anticipate will be improving macroeconomic conditions, should yield the growth that we have projected.
Megan Alexander :
Okay. And maybe a follow-up for Deb. When you look at the expected margin improvement, can you just talk through some of the puts and takes? It seems like from what you said, you should have SG&A deleverage, advertising, deleverage, so the improvements coming mostly from cost of sales and royalties? And can you maybe give any more color on the phasing or timing of that improvement considering the retail overhang and your owned inventory being a bit higher?
Deb Thomas :
Right, of course. And you actually have hit it. I mean we're spending more on advertising, and we're making it much more focused. And again, if you look at Blueprint 2.0 and our focus on the consumer, you'll see more of that spend clearly against the consumer as we go forward. In 2022, we had a significant amount of sales allowances, and we talked about that in our prepared remarks. And we had a significant amount of closeouts. We do have some additional inventory. We'll be looking at closing out over the course of this year. That's built into our assumptions. We have that every year. And our inventory build, if we look at it, a big piece of it was preparing for the early releases of MAGIC
Megan Alexander :
Okay. So just to put a fine point on that, it doesn't sound like you -- the profit improvement is as heavily weighted to the second half as the revenue is. Is that fair?
Deb Thomas :
I think the challenge -- we expect to get the profit improvement throughout the year. I will say, based on some of the actions we've taken in connection with our Operational Excellence program, you will see more of the savings in the back half of the year. And that was really the comment we were trying to make on SG&A and admin. We'll see that impact in product development and in SG&A. However, we do have some headwinds in those lines, too. Overall, the first half of the year is a smaller part of the year for us. So the impacts are a bit greater when you look at the overall revenue.
Operator:
Our next questions come from the line of Gerrick Johnson with BMO Capital Markets.
Gerrick Johnson :
I wanted to pick apart the $300 million revenue headwind just a little bit more. In particular, the brands that you're out-licensing to other toy partners. What portion of that $300 million is that? Because I thought you said on your Analyst Day that it will be about $250 million to $300 million or somewhere in that range or $200 million to $250 million maybe. So what will it be this year of that $300 million?
Deb Thomas :
Of the $300 million this year, it would be slightly -- it would be -- maybe about -- it will be less than 1/3. Think about the timing of it. So we said, over time, we expect that revenue to be about $250 million. You're 100% right. If I look at that impact from '21, it would be about $100 million. This year, it would be -- from 2022, it would be less than that. And the reason why is we're providing an orderly transition to a license model. That's what's helping our operating profit as well. So we are losing revenue on that. We still will have some in 2022, but you'll see us transition out of that over time, and it will be a lower revenue number but a more profitable revenue number for us.
Chris Cocks :
For instance, FurReal would be a handoff throughout the year.
Deb Thomas :
Right.
Gerrick Johnson :
Sorry, what was that, Chris?
Chris Cocks :
For instance, Fur Real Friends would be a handoff that would happen throughout the year and a couple of the ones that we haven't announced yet would be a handoff throughout the year with the full transition by 2024.
Gerrick Johnson :
Right, right. It's going to take them a little while. I got it. Okay. Then my second question would be on the inventory number, the $676 million of inventory. Also your channel inventory why couldn't you be more aggressive in liquidating your owned inventory? Why couldn't you be more aggressive in in-store promotions to get rid of the inventory at retail? It just didn't seem like you were very aggressive in in-store promotions.
Chris Cocks :
Well, we can. I think it's just a choice of how do we maximize the asset and maximize the returns for it. So our view is by being a bit more parsimonious about how we dole it out quarter-over-quarter, we'll be able to maximize the margin return that we have on the inventory.
Operator:
Our next questions come from the line of Jamie Katz with Morningstar.
Jaime Katz :
I have a couple of clarifications actually. I think during the prepared comments, you guys had noted that Q4 POS turns had slowed, but I don't know if you delineated whether that meant they went negative or if they were still positive at retail. So would you be able to clarify that?
Chris Cocks :
Yes. Our POS was down in toys and games last year by the mid-teens kind of mark overall, which was slower than what we saw for the balance of the year. So that's kind of where that comment was generated. Wizards of the Coast saw strong turns, but that's not captured in our POS tracking, at least the public POS tracking. And our direct business and our licensors saw healthy gains as well.
Jaime Katz :
Okay. And then I think there was a comment that EBIT could be higher than 20%. And I want to make sure that's not contingent on the sale or divestiture of that entertainment business that, that comment was made sort of as the business as is. But theoretically, if you guys did divest that entertainment business, that cost structure or profit structure would actually have more upside opportunity if I'm thinking about that right.
Chris Cocks :
Yes. So I think all of our forward guidance is on an as-is basis, where it's assumed that entertainment stays with us. Now obviously, we're in a sales process, and that's pretty far advanced. So we feel like, by midyear, we'll be able to have a significant update on where we see that going. The comment that Deb made was we're still targeting 2027 for a 20% operating profit margin. We might be able to beat that by a couple of quarters. But right now, we're maintaining 2027 as a target. Assuming a sale happens as the majority of the noncore TV and film assets, I think we could accelerate that target quite significantly.
Operator:
Our next questions come from the line of Linda Bolton-Weiser with D.A. Davidson.
Linda Bolton-Weiser:
I got on a little bit late. So sorry if like I missed this. But I think the thing that was surprising the most about the fourth quarter results we all understand what was going on with toys. But the miss on the entertainment revenue, to me, that's something that was projectable because you have deliveries, et cetera. So can you -- sorry, again, if I missed it, but what are the key reasons that you had trouble projecting what the revenue would be for entertainment in the fourth quarter?
Chris Cocks :
No problem. Linda, thanks for joining the call. for entertainment, it really just had to do with timing of deliveries that our partners, our network partners wanted. And to a certain degree, we're a vendor working on their behalf, and they have a fair degree of flexibility about when they'll accept deliveries on products. We had assumptions that we would be able to achieve by end of December some of these deliveries. And some of them got moved out not just by a couple of weeks but by several quarters as they're managing their own P&Ls. And so that's what really drove the material difference.
Linda Bolton-Weiser :
Okay. And then just -- there's just so many things going on here in 2023. But if you had to just boil it down to maybe the one or two key things that you have to execute in order to drive the top line and then the same question on the margin performance, like what would be the key thing in your mind out of all these different things you need to do are the most critical to succeed at?
Chris Cocks :
Well, I think on the top line, when you're looking at a market that's flat to potentially down for a year, it's a share gain. So we need to execute against our five focus categories and deliver the right pricing, the right promotion at retail and make sure we get our product in there and well assorted. We missed our marks on that in 2022 in too many areas. We grew in 2. We grew in creativity and preschool, but we need to grow more fulsomely across all of them. . And so when we look at our product road map, when we look at the quantitative testing we've been doing and we look at the promotions we have in place, both pricing as well as what we're doing just to drive kind of availability of product, we feel better positioned for that for 2023. I think the second thing we have to do to drive the top line is responsibly manage down our inventory. And we'll be doing a good hunk of that in Q1 and Q2, but I think that also gets back to your bottom line question, which is, hey, we need to do that responsibly and not just make a fire sale because that's not going to help our bottom line and ultimately not help our capacity to be able to fund our growth initiatives. And then the last thing I think you really need to look at for bottom line, last two things, internally, this wouldn't be as available to you, but it's a big area of focus for us. It's making sure we have really robust demand planning and supply chain management in place. I feel really good about the team that we're building around that, but that's going to be something that we need to improve our marks on and then driving our savings goals. We have $150 million gross savings goal for this year. We'll be reporting on that every quarter in terms of progress. And that's going to be a meaningful bucket of money that will drive both bottom line performance and help to fund increases in our advertising and promotion budget and our ability to be price competitive.
Operator:
Our next questions come from the line of Jason Haas with Bank of America.
Jason Haas :
I had one follow-up on -- I think the question was asked on the cadence of Wizards of the Coast segment revenue. I think you said -- or I think the guidance is for mid-single-digit revenue. It sounds like, last year, there were some releases that got pushed to the second half of the year. So I was just curious is the expectation that Wizards will again have sort of a back half weighted year? Or is that mid-single digits is sort of a fair run rate to use in each of the quarters? Just trying to get a sense of the cadence there.
Chris Cocks :
Yes. So on Wizards of the Coast and MAGIC in particular, as I talked in Eric's question, I think you should expect in up Q1 down Q2, a significant up Q3 and then a fair up in Q4. And that's just based on release timing. Last year, we had an April release that had to push by about six months into October, and we had an August release that had to push about two months into October. We don't feel like we're going to have that issue again. We feel like we're pretty well ahead of our supply chain issues, and the capacity of our vendors is pretty good. But that's generally how I think about it. Wizards doesn't have the seasonality of the overall Consumer Products business. It's more release-driven. So that's how I would look at it. MAGIC is going to be a pretty big component of their revenue for this year. The other thing I'd note -- the only other thing I'd note is there is quite a big D&D component that will happen in Q3 and Q4 with the release of Baldur's Gate 3. Even though that's a licensed product, it's a pretty -- we have fair sized expectations about what that product is going to do. It was one of the most successful early access products in history on Steam. And that will have meaningful revenue impact starting in Q3 and even more so in Q4 for D&D.
Jason Haas :
That's helpful. And then you mentioned -- I think you described it as a misfiring on some of the proposed changes for the OGL. Was there any sort of financial impact to that in the first quarter? I think that, I guess, the controversy is kind of behind us at this point, but just curious if there's anything to look out for in 1Q.
Chris Cocks :
Yes. I mean we had some subscription cancellations, but they were comparatively minor in the totality of both the D&D P&L and the Wizards P&L. Of course, we take anything like that seriously. We're in contact with the people who canceled. And in general, what we're finding is a lot of them are very open to restarting their subscriptions. D&D Beyond is a great platform. It's a really good value. And it's something that's been a good growth vector for us. We find it -- we feel about eight months into owning the asset, it's been a really good purchase for us. It was EPS accretive within six months of joining the company. And we had over 20% user growth through the end of 2022, and the revenue growth was roughly commensurate with the user growth as well. So I think D&D should be on pace for a healthy 2023 with everything we have going on. .
Operator:
Our next questions come from the line of Matthew Catton with Jefferies.
Matthew Catton :
The only question that I have left would be around -- you talked about some of the impacts of D&D Beyond being fully in the model for 2023 as well as the impact in the back half from Baldur's Gate. But is there any initiatives to maybe jump start revenue again within MAGIC
Chris Cocks :
Matt, thanks for joining. Yes, I think the biggest thing on arena is going to be the release on Steam in, I think, we're targeting Q3. the reason for the time line to get to Q3 is we're reinventing what the new player experience is as we start to expand that so that it's an easier onboarding and a more fun way to learn how to play what is a super deep but can be a difficult learning curve game. . So we think Steam is going to help open up the game to more users. Obviously, we think there will be some decent revenue growth associated with that. Over the midterm, we continue to evaluate consoles, particularly Xbox and PlayStation platforms. And I think that will be an interesting opportunity for us but likely in 2024 and beyond. And then we continue to invest in figuring out new ways in which we can express MAGIC digitally. I mean if you think about the success of MAGIC over the last five years, the success really has been driving like this, what we call, a segmentation strategy where we are offering bespoke products to new segments of consumers that we either were underserving before or not serving it all before. And there's formats like Commander, which is a four-player version of the game that's highly social. I'm enthused, as I know Cynthia and the team is, figuring out how we can get like a true multiplayer experience beyond two players for MAGIC digitally. And then I think we're still intrigued by digital collectibility. I don't think you'll find us kind of going after the passing fad at the minute. But we do think digital collectibility is going to be a thing, and it's going to stick. And so we continue to invest R&D about what the right approach is for that, whether doing it ourselves or doing it through a partner.
Operator:
We have reached the end of our question-and-answer session. I would now like to hand the call back over to Debbie Hancock for any closing comments.
Debbie Hancock :
Thank you, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours, and management's prepared remarks will be posted on our website following this call. Thank you.
Operator:
Thank you. That does conclude today's teleconference. We appreciate your participation. You may disconnect your lines at this time. Enjoy the rest of your day.
Operator:
Good morning and welcome to the Hasbro’s Third Quarter 2022 Earnings Conference Call. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Chris Cocks, Hasbro’s Chief Executive Officer and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company’s performance. Then we will take your questions. Eric Nyman, Hasbro’s President and Chief Operating Officer; Cynthia Williams, President of Wizards of the Coast and Digital Gaming; Darren Throop, President and CEO of eOne; and Steve Bertram, President, eOne Film and TV will join for the Q&A portion of the call. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thank you, Debbie and good morning. We expected Q3 to be our most challenging quarter of 2022 based on product release and ship timings in our Consumer Products segment as well as release cadences in our Games and Entertainment businesses. Revenue for the quarter was $1.68 billion, down 12% in constant currency and down 15% at actual rates versus 2021. Adjusted operating profit was $271 million or a 16.1% OP margin, down 31%. Revenues were impacted due to innovation timing, including later product releases in NERF and games this year versus last, accelerated direct import shipments in our Consumer Products segment, which shifted revenues from Q3 to Q2 and release calendar more heavily Q2 and Q4 weighted for our Wizards and Digital Gaming and Entertainment businesses. We have also seen the average consumer become increasingly price-sensitive as the year has progressed, impacting point of sales trends. Promotions and entertainment field demand have become increasingly important and will be key in the quarters ahead. For instance, our most recent Prime Day last week saw Hasbro volume increased mid double-digits year-over-year, among the top toy and game performances. The ongoing growth of key brands like Peppa Pig and My Little Pony speak to the power of driving great entertainment to reach audiences and inspire demand. In Q4, we will be kicking off an unprecedented lineup of entertainment, starting with Marvel Studios’ Black Panther
Deb Thomas:
Good morning everyone. The third quarter results reflect the timing shifts we have forecasted since early in the year. These include release timing for Magic
Chris Cocks:
Thanks, Deb. Before we turn to Q&A, let me take a minute to recognize Darren Throop. Today is Darren’s last earnings call as he is leaving Hasbro at the end of the year. Darren grew eOne into an accomplished studio with strong talent, a rich library of content and production capabilities across mediums. Over the past few years, he has served an invaluable role in the integration of eOne with Hasbro during an unprecedented environment. The D&D film next year and the robust pipeline in development is the direct result of his hard work. Thank you, Darren, for your leadership, and we wish you tremendous success in the future. Now we will take your questions.
Operator:
Thank you. [Operator Instructions] Our first question today comes from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Good morning. Thanks for the question. I guess start with Eric. Wonder if you could talk a little bit about the state of retail right now. Last quarter, we had a bunch of pull forwards with direct shipment. This quarter, we’re talking about higher allowances and promotional activity. Are a lot of the issues just isolated with NERF and gaming or is there some sort of broader macro situation going on here?
Chris Cocks:
Well, Eric, hey, first off, thanks for the question and good morning. I will turn it over to Eric, as you asked. Generally speaking, we’re seeing a great partnership with our retail partners. We have a very high percentage of our promotions and advertising budget focused on Q4 with our new innovation coming out. And so we remain optimistic about what our prospects look like for that new innovation and what it sets us up for 2023 and beyond. Eric, I’ll turn it over to you for the balance.
Eric Nyman:
Sure. Thanks, Eric, for the question. Maybe just to build on what Chris is saying, Eric, as we roll into Q4, we talked about how specifically for Hasbro our big innovations were back half loaded. We feel very positive about the innovations that we’ve recently launched. And if you look at retail right now, we started off quarter four with the big promotion with Amazon where they did their Prime Day early access sale, and Hasbro performed very strongly. So I think you will see a promotional environment in Q4. We built excellent programs around the world with all of our retail partners. And I expect that we’ll continue to see POS momentum as we go forward.
Eric Handler:
Great. And then just as a follow-up going on a completely different topic. As we look to next year and the opportunities for growth for DUNGEONS & DRAGONS, today, D&D, correct me if I’m wrong, it’s been mainly a North American-driven product. We’ll have a global movie launch for the brand. Wondering if you could talk about some of your international growth strategies and how – where you think you can attack best and sort of expanding the addressable market for the game?
Chris Cocks:
Yes. We’re certainly bullish about D&D’s prospects. The film has had a fantastic introduction at Comic-Con. I think it’s one of the highest viewed trailers that Paramount has ever released. There’s a nice buzz about it, both at Comic-Con and on the general Internet and among fans. And so we think that’s going to be a great launching platform for international expansion and category expansion across licensing, merchandising, digital games as well as driving the core business. I think I’ll turn this one over to Eric. And then, Cynthia, if you have anything to add, feel free about the international dimension to Eric’s question.
Eric Nyman:
Sure. Yes, Eric, I think we talked a bit at Investor Day how we see this event, the scale to be determined, but similar to how we saw Transformers when we launched theatrical behind that brand in 2007. We have a great expansion across new categories of product where Cynthia has done, along with the Wizards team, a terrific job in the publishing genre. But we’re really excited about expanding D&D behind the theatrical launch into action figures. We have a terrific line that the team has put together. We have a line of NERF products that we’re very proud of as well as core games. So you’ll see D&D go into more of a board game genre for the first time with Hasbro. So we do feel really positive about the category expansion and with that geographic expansion. So as you can imagine, the teams around the globe are very motivated to make sure that we have a positive win on the board with D&D in Q1 of next year. Cynthia, do you want to add anything to that?
Cynthia Williams:
Yes. The one thing I would add is when you think about DUNGEONS & DRAGONS Beyond and being the premier digital toolset for [indiscernible], it gives us a great opportunity to expand both internationally, but also the tools and capabilities we give all of our players, it’s going to give us a wonderful opportunity to monetize more of our player base than the Dungeon masters that we are monetizing today.
Eric Handler:
Great. Thank you very much.
Operator:
Our next question comes from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Hi, good morning. Thanks for taking my question. I have a quick clarification maybe. The guidance for full year before today implied Q4 could be down 3% to up 6%, which at midpoint would imply some growth in Q4. And today, revenue guidance is flat year-over-year. Did something actually change in your outlook versus what you said on Analyst Day or there’s actually no change how you were seeing Q4 to play out? How to look at it from where we sit? And I have a quick follow-up.
Chris Cocks:
No problem. Good morning, Arpine. Thanks for the question. Yes, our outlook has not changed since our Investor Day. We continue to feel like there’s a lot of green shoots in the portfolio. There’s some exciting innovation coming out across NERF, across games, a ton of innovation coming out on Magic
Arpine Kocharyan:
Thank you. Thank you. And then in the slides, you noted expectations of North America POS improvement. Does that mean you’ve started seeing some improvement outside of those 2 days of Prime Day overall or expect Q4 to record overall improvement when all said and done versus Q3 because to finish inventory up low single digits, say, up 2% would mean positive POS in Q4? Am I actually calculating that correctly? Am I thinking about it correctly that you need to see sort of POS come close to positive in Q4?
Chris Cocks:
Yes. So there’s two components to inventory. There’s Wizards of the Coast and Digital, which we have a lot of set releases coming out. So there will be some decline in inventory there that should be fairly significant. And then there’s what our Consumer Products team is doing. I’m going to turn it over to Eric to talk about recent POS trends that we’re seeing across the G5 markets and North America.
Eric Nyman:
Yes. Thanks, Chris. Thanks, Arpine. Yes, with regards to POS and market share, we talked quite a bit at Investor Day about how Q4 was really our focus, and we’re back half loaded with regards to innovation. We’re seeing, as Chris mentioned, good green shoots at this point, in addition to just Amazon and the Prime Day early access sale. So for example, across the EU 5, Australia, our market share and POS trends are improving, flat to slightly up over the last month. And we’re also seeing the same level or different levels but positive improvement in the U.S. over the past several weeks. And that’s something that we’re obviously motivated to continue to build on.
Chris Cocks:
And it should be noted, 67% of our advertising and promotional budget is in the remaining, what, 12 weeks left of the year.
Eric Nyman:
Q4.
Chris Cocks:
And so we’ve seen a highly promotional sensitive environment. Actually, the markets where we’re seeing the best share trends are where we started a little earlier on that promotion.
Arpine Kocharyan:
Thank you very much. It is super helpful. Thanks.
Chris Cocks:
Sure.
Operator:
Our next question is from the line of Drew Crum from Stifel. Please proceed with your question.
Drew Crum:
Okay, thanks. Hi, guys. Good morning. So I have two questions on Wizards. Maybe to start, last quarter, you suggested the segment would perform at the upper end of your guidance range, which was low double digits growth. Today, you’re suggesting high single digits growth. What has changed versus the previous commentary? Is this a business that’s seeing any sensitivity around price that you alluded to earlier? And then I have a follow-up.
Chris Cocks:
Yes. So I’ll take that. And Cynthia, feel free to fill in anything that I might not cover. We’re continuing to see the Wizards of the Coast business performing well, particularly the Magic business, which year-to-date is up 5%, whereas the general games category are down as low as much as negative 8%, depending on which source you look at. So Magic is a great fan base, very resilient. And we find the fans in the Magic segment and in our overall collector segment, they have a great personal balance sheet and a capacity to spend when they’re motivated and driving something that they really enjoy. And so that’s kind of like underscoring the bullishness on our outlook on Magic moving forward. Our digital business has been a little softer year-over-year, in line with the rest of the Digital Gaming category. DUNGEONS & DRAGONS has performed well. But again, we don’t have a comp of the premium game that we launched with Dark Alliance next year. And we continue to have a little bit of play in logistics around kind of access of card stock and production because the general trading card market, whether it’s sports collectibles or playable trading cards remains a hot and very resilient category. Cynthia, anything to add on the outlook?
Cynthia Williams:
I think the other thing I’d say is just what a great lineup we have for Q4, kicking off with this – we have Warhammer 40,000 from our universes beyond, Brothers Wars coming up, two strong secret layers, one featuring the platinum selling music artist Post Malone, the other being a 30th anniversary countdown kit. And of course, we’ve got the high-end collectible Magic 30th Anniversary Edition, which was inspired by Magic’s beta set and includes some of Magic’s really iconic cards like Black Lotus. And finally, I’d say all five tentpole releases we’ve had this year have all done more than $100 million in revenue. And this is the first year that’s happened.
Drew Crum:
Okay. Thanks, very helpful. And then my follow-up is more longer term focused, mobile as a category has been pretty challenged over the last 18 months. As you think about the next several years, is this going to be a focal point for investment spend across this segment? Thanks.
Chris Cocks:
Well, as we talked at our Investor Day, we have a plan to double the size of the Wizards of the Coast and Digital segment over the next 5 years by 2027. That growth will be powered by continued resilience in our tabletop business and brands like MAGIC and D&D. But we’re planning to double the percentage of the segment that’s driven digitally. And we have a fairly balanced approach to how we think about where our digital investments are. We have a large and growing license business, where the majority of our mobile products are done. We work with some of the best names in the business, Scopely being one very big one. And then we’re leaning in a lot into games as a service or game platforms as a service like we have with D&D Beyond as well as a bunch of really high-caliber studios that are building some great AAA games that we’re looking forward to sharing more about over the coming quarters. So while the digital games market might have its ups or downs in any given quarter or any given year, I think the trend is decisively in the direction that interactive entertainment is the future of entertainment. And I like how we’re positioned as a company.
Drew Crum:
Got it. Thanks, Chris.
Operator:
Thank you. The next question comes from the line of Megan Alexander with JPMorgan. Please proceed with your question.
Megan Alexander:
Hi, thanks for taking our question. I want to spend some time on Consumer Products and maybe how you’re thinking about it beyond 4Q. You expect inventory up low single digits. Previously, you had expected it flat. You do talk about a lot of entertainment and innovation coming next year. But how do you think about the risk of retailer destocking, especially in the first half, as you’re lapping some late-arriving shipments last year? And then how should we think about the phasing of the brands you expect to exit and move to licensing revenue? Should that flow in commensurately?
Chris Cocks:
Yes. So a couple of things. I’ll start and then turn it over to Eric. And thanks, by the way, for the question, Megan. First off, in the beginning of the year, we and the entire industry were chasing inventory at retail after a difficult holiday season. It’s a big reason why we pushed inventory into the Q2 period to make sure that we didn’t have that again so that we could promote aggressively in Q4 like our plan is today. I think the other thing to note is we have a lot of new innovation that’s very on trend that’s coming out in Q4 that we think will comp very favorably in the first half of next year. And then last but not least, I think whatever happens on the macroeconomic front, we have seven blockbuster films and 20 TV shows coming out that are very front half loaded that are giving us a tremendous amount of tailwinds to be able to handle whatever curve balls that the economy might throw our way. Eric?
Eric Nyman:
Yes. I think excellent points. And I think if you look at the trends that we have seen, Megan, we continue to believe in our lineup for 2023. Retailers, regardless of macro trends, are always very interested in supporting and promoting our great entertainment and our partners’ great entertainment. So, at risk of repeating, when you have a lineup like ours next spring, which starts with The Mandalorian 3 from our partners on Disney+, we then have all those movies that Chris talked about from Ant-Man and the Wasp, Quantumania, D&D, which we talked about already Honor Among Thieves, Guardians of the Galaxy Volume 3, Across the Spiderverse in June, Transformers later in June, Indiana Jones at the end of the month in June, turning into July and then the Marvels, which was recently announced on Disney+ Day by the Disney folks. That’s a heck of a lineup and we have products and great programs supporting all of them. So, we do expect that we will have a really nice start to retail going through Q1 and Q2 in that mid-term period that you asked about going into next year.
Megan Alexander:
Awesome. So, I guess just to tie that all together, is it fair to expect that you believe consumer products can be up next year despite exiting some of the brands that you have talked about?
Eric Nyman:
Yes. I think that’s right, Megan. When you look at what we are doing as a business, what we do – what we certainly expect is that we are going to see some good growth, particularly across our action brands next year, which is really the predominance of what I just highlighted. And I also want to point out that a big reason for what we are doing from a strategic standpoint is to improve our profit story. So, certainly, from a consumer product standpoint, we not only expect to have that improvement that you asked about with regards to net revenue, but we expect and we will continue to focus on that operating margin expansion, which you will see from the consumer products unit next year as we exit businesses, but also work on our operational excellence program that both Chris and Deb mentioned in their opening remarks.
Megan Alexander:
Awesome. Thank you. And then maybe a quick follow-up for Deb, the guide implies 4Q operating margin above 3, which is usually typical for your business. Is that all mix to Wizards and then the cost savings you have talked about, or are there some additional drivers of improvement? I guess maybe more specifically, like how should we think about what’s built into the guide from a cost of sales perspective in terms of are you confident the inventory actions you have taken in 3Q are sufficient, or is there further risk in 4Q?
Deb Thomas:
Thanks Megan. No, as we talked about is we have a very strong mix of revenue. Much of that inventory we have on hand now coming from our different groups. We are actually seeing reduced distribution costs. So, we are seeing some things come down now on the distribution side. I think all supply chain is easing up a bit. The one exception, I would say, is still paper, which is still a bit of a challenge. And we have stocked up on paper so we can make sure we have supply. So, you are seeing some of that in our inventory balance as well. So, between mix, our cost savings, we will start to see the benefit of cost savings. In fact we have said we are going to see about $20 million of that impact predominantly coming in the fourth quarter. And a big piece of that is actually coming in consumer products as well. So, between mix, cost savings, actions we’ve taken to-date to make sure we have product on stock, that’s how we look at our margin for the fourth quarter and why we remain confident in the fact that we can hit 16% on a full year basis.
Megan Alexander:
Thank you.
Operator:
Our next question comes from the line of Mike Ng with Goldman Sachs. Please proceed with your question.
Mike Ng:
Hey, good morning. Thank you for the question. I just have two. First, I want to follow-up on Eric’s question and just ask about some of the commentary around closeouts and allowances and promotional activity. Was that concentrated in any particular brand or category, or was this an industry-wide toy issue that other players may have seen? And then second, I was just wondering if you could talk a little bit about the Disney Princess impact to revenue and margins within consumer products. Is that a product that is effectively winding down and approaching zero? And is that the right way to think about it for the fourth quarter? Thank you.
Eric Nyman:
Sure. Thanks Mike. It’s Eric. Good morning. Want to see you at Hasbro. I will answer in order. And if I forget anything, you can jump in again, Mike. But your first question was about closeouts, allowances and promotional activity. I would say we pride ourselves on making sure that we continue to stay ahead of our inventory situation. And as we worked through Q3, as Chris already mentioned, we brought in some inventory in Q2. And we wanted to make sure that we started early activations with our retail partners, which we did. I expect Q4 to be in line with where we have been and we will work through our inventory again to finish the year in that low to mid-single digit area that we talked about. And that’s what is built into our story that we have already discussed this morning. I think with regards to businesses we are exiting, which is the second part of your question, we do expect that as we exit those businesses, both this year in Q4 as well as throughout next year, that we will manage that decline through the growth in other brands focused on our Franchise Brands. We talked a lot at our Investor Day on fewer and bigger as our strategy, and that’s not going to change. So, you are going to see us with that growth in those Franchise Brands and the Partner Brands that we are going to stay behind like Star Wars and Marvel. And we are going to exit some others. And as we exit some of those other brands, as I already mentioned to a prior question, you will see an increase in operating margin. So, I think it’s an excellent thesis to invest in for Hasbro.
Mike Ng:
Great. Thank you for the thought.
Eric Nyman:
Thanks Mike.
Operator:
Our next question is from the line of Fred Wightman with Wolfe Research. Please proceed with your question.
Fred Wightman:
Hey, guys. Good morning. I just wanted to follow-up on sort of Chris and Eric’s comments about the price sensitivity and maybe dig into what that means for how you guys are thinking about price in the CPG business. Eric, you sort of gave some color on ‘23, but then you guys also have this mid-term target about 15% within that CPG business. So, given some of that softer consumer backdrop, is price still a lever you guys feel confident about, or is it more mix and cost saves that get you there?
Chris Cocks:
Yes. Well. Hi. Thanks for the question. No, I think it’s a couple of things. So, as we look at price, we look at a couple of different factors. First, we look at consumer segmentation. And so you have the mass consumer, and then you have the collector and the fan segment. Collector and the fans segment tends to be very price inelastic. It’s a very resilient segment that’s very passion-driven. And as long as you build a great product and a great play system and continue to invest behind it, we find our fans stick with us. And that’s been a major driver of growth for us. Our two fastest-growing businesses this year are our pulse business and Magic
Eric Nyman:
Yes. I think if I could add to that, Fred, I think the other thing that you are seeing in the industry right now is that brands are more resilient and private label is not. In fact we have seen a lot of noise in the industry over the last, call it, quarter where retailers are closing out a lot of private label, shifting that private label to closeout shops around the country and around the world. So, I think for us, we are clearly a branded house, and we have some very strong brands at Hasbro. And we are seeing pricing sticking and being able to be stronger through this environment. And as Chris mentioned, a lot of that is due to the consumer and the way that we segment our consumers.
Fred Wightman:
Makes sense. And then just a quick follow-up, the mid double-digit POS that you guys touched on for Prime Day, is that on a year-over-year basis? Are you comparing that to prior Prime Days? What exactly is the comparison there?
Chris Cocks:
Yes. Prior Prime Days.
Fred Wightman:
Okay. Thank you.
Operator:
Our next question comes from the line of Linda Bolton-Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton-Weiser:
Yes. Hi. My question is on the Entertainment segment and the projection or outlook for fourth quarter. Sorry if you explained it already, but it looks to me like the Film and TV segment has just as hard, even a harder comparison in the fourth quarter. So, then can you just reiterate again what are the specific things that are going to happen in the fourth quarter to make the decline smaller against a harder comparison? And then the second thing is the shifting of certain things into the first quarter of 2023, what causes that shifting? Is that just production delays or personnel issues or what is that exactly? And is there anything you can do to rectify that phenomenon in the future? Thanks.
Chris Cocks:
Hi. Thanks, Linda. Yes. So, our Entertainment segment has a very strong lineup in Q4, particularly in TV productions. Now, the nature of TV productions often have with what’s the dating with the network. And so we are seeing a little bit of slippage on when things are being dated inside of the streamers or the various networks that we are working with. That affects payment timings and delivery timings of the content. And that’s what I think you see going on in Q4 of this year. That said, we see our Entertainment segment ex music being down about mid-single digits, maybe high, low – maybe low-single digits. But a lot of that is just deferred revenue that goes from Q4 into Q1 and points to continued growth and good prospects in 2023.
Linda Bolton-Weiser:
Okay. Thank you very much.
Operator:
Our next question comes from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Hi. Good morning. I have a couple here. First, I just wanted to clarify what you are saying on inventory because sometimes I am confused as to whether you are talking about company inventory or channel inventory. So, what’s the channel inventory situation look like right now or at the end of the quarter? And where do you expect that to be at the end of the year? Is that what’s supposed to be up low to mid single-digits?
Chris Cocks:
So, Gerrick, when we talk about inventory, we talk about company inventory. And we talk about it across our CP and Wizard segments. So, as Eric mentioned, we see the CP inventory up either low-single digits or mid-single digits. And we see our Wizards inventory likely down in Q4, which contributes to up low-single digits for a company as a whole. I will turn it over to Deb to talk about where we see the broader mix of inventory across our channel partners.
Deb Thomas:
Right. So, retail inventory is up, as we said at the end of the quarter, but it’s of good quality. And we have a lot of promotional activity planned for the fourth quarter. So, our specific guidance was on our inventory is exactly as Chris said. But retail inventory, we are working with our retailers on promotional activity, and much of it was setting for a lot of this new innovation that we are having in the fourth quarter.
Gerrick Johnson:
Okay. Thank you. And I will add on to what Mike was asking about closeouts and obsolescence. Perhaps you could pinpoint exactly where those issues were and also, Deb, perhaps sales allowances as a percent of consumer product sales this year compared to last year. How did that look?
Deb Thomas:
Sure. Well, let me take the sales allowance question. And then I can answer some of the closeout question, and then Eric can as well. But we are seeing price allowances a bit higher, all sales allowances period, right, whether price or not a bit higher this year than last year. And the reason for that is if you think about it, we couldn’t even get stock last year. So, our retailers were selling what they could get for less promotional activity with the consumer, and that was the consumer takeaway last year. So, this year I would say we are returning to a more normal level of sales allowances. Nothing unusually high, but last year was unusually low. And we talked about that and the benefit from that. With respect to just certain territories, we have had some high levels of inventory in pockets that just weren’t working that well. So, as we look around the globe, we have moved some of that inventory. Some of it’s been in the U.S., but some of it’s been in various places in Europe and in certain territories, particularly in the Pacific region.
Eric Nyman:
Yes. I would also just add, Gerrick, that we have some Q4 elements that we didn’t have from a comp last year. So, not only are we comping a fairly non-traditional comp, as Deb mentioned, we were in chase mode significantly last year. But we also have a big theatrical movie this fourth quarter with Wakanda Forever from Disney. And that’s something that we didn’t have in Q4 last year as well as some new brands. Last year, we were really at the very early stages of our eOne integration of PEPPA PIG and PJ MASKS and now we have really good flow for that inventory. So, we are feeling good again about where we are. And I think, as Deb mentioned, it will be a traditional sales and allowances cadence as we work through inventory this fourth quarter.
Gerrick Johnson:
Okay, great. Thank you.
Chris Cocks:
Thanks Gerrick.
Eric Nyman:
Thanks Gerrick.
Operator:
Thank you. Our final question, this is coming from the line of Jason Haas with Bank of America. Please proceed with your question.
Jason Haas:
Hi. Good morning. Thanks for taking my questions. First, I am curious if you could provide some outlook by segment for next year. I think at your recent Analyst Day, you talked about consumer products being up low-single digits, Wizards high-single digits to low-double digits, and then I think entertainment was up low-single digits. So, is that a good framework to use? I know that was a multiyear target. Is that a good framework to use for next year?
Chris Cocks:
Jason, we haven’t shared a specific by segment guidance for next year. We only shared kind of longer term 2025 to 2027 guidance. That said, we feel really good about where we are positioned for consumer products, both on the innovation we have coming out this Q4 and how that comps into the first half of next year, a stacked entertainment lineup, which creates a lot of tailwinds for us that I think more than compensates for the business exits that we have. And then we continue to believe in our Games segment. And as we just talked, entertainment is going to have some revenue that moved out from Q4 into Q1, which certainly represents at least a modest tailwind helping that business as well.
Eric Nyman:
Yes. I would also just add, Jason, as you think about the future, I do want to mention, since we haven’t talked much about it, our operational excellence program and just note that we believe we will be a stronger, more disciplined, more profitable company going forward. And we have the $250 million to $300 million cost savings plan in that mid to longer term outlook that we feel very confident in as well.
Jason Haas:
Great. Thank you. And then as a follow-up, there has been some investor concern that there is maybe been too many Magic releases in a short timeframe. There is some talk of wallet fatigue among the players out there. We have seen the secondary market prices come down a bit. So, I am curious just what’s your response to that concern that there is just a lot of Magic product coming all at once?
Chris Cocks:
Well, we have had a great growth for Magic
Cynthia Williams:
Yes. I think a couple of things that I would say is we did have one of our products sort of slip out a little bit into Q3, which was Infinity. And that was a supply chain issue. But other than that, our releases that are coming up for this year with Brothers War with our secret layer drops, which are direct-to-consumer, our Magic 30th edition is also direct-to-consumer. So, I would say that within the channel, you have got the same number of sets happening in a year in the hobby channel. They have just shifted a little bit in timing due to some supply chain issues.
Chris Cocks:
And I would say just one last thought as you think about Wizards. Magic has been incredibly important to the growth of Wizards, but D&D – as much as Magic has grown, D&D since the release of fifth edition back in 2014, gosh, it’s probably 10x the size it was back then. And we have an amazing roadmap ahead for D&D with AAA films, some exciting TV projects that we are going to announce shortly, AAA video games, big partnerships, huge merchandising and licensing efforts. And so I really think that Wizards of the Coast is positioned to become a two foundation business over the next several months. That just will get better and better, driving our blueprint over time.
Jason Haas:
Good to hear. Thank you.
Chris Cocks:
Thanks.
Operator:
At this time, I will turn the floor back to Debbie Hancock for closing remarks.
End of Q&A:
Debbie Hancock:
Thank you, Rob, and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours, and management’s prepared remarks will be posted following this call. Thank you.
Operator:
This will conclude today’s conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning, and welcome to the Hasbro Second Quarter 2022 Earnings Conference Call. At this time, all parties will be listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the Company's performance then we will take your questions. Cynthia Williams, President of Wizards of the Coast and Digital Gaming; Darren Throop, President and CEO of eOne; and Eric Nyman, Hasbro's President and Chief Operating Officer, will join for the Q&A portion of the call. Our earnings release and presentation slides for today's call are posted on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thank you, Debbie, and good morning. Since our first quarter earnings call, the executive leadership team and I have been undergoing a multi-month strategic review of the business. While the review is still in process, it's already clear we're an organization with a bright future. Led by an unmatched brand portfolio that spans fans of all ages; an industry-leading gaming business, which is a top investment priority for us; a growing direct-to-consumer business and unique assets and entertainment creation all knitted together by talented global teams working with a clear sense of purpose and value creation. We see big opportunities to scale our Franchise Brands, drive all new play platform innovation and transform our operations to improve our agility, focus and profitability. Games, digital, expanding the age ranges of our portfolio and harnessing direct connections with our consumers are all compelling growth opportunities for Hasbro. We'll share more about our plans in October at our Investor Day, but I'm energized with what we have accomplished to date as we focus on driving long-term profitable growth and environmentally responsible, sustainable business and superior shareholder returns. While we've been advancing our long-term strategic work, our teams have been busy delivering a strong second quarter with 4% revenue growth absent FX, 14% adjusted operating profit growth and 200 basis points of margin expansion, adjusted earnings per share of $1.15 and 6% growth in adjusted EBITDA. Deb Thomas will speak to our results in more detail, but let me share a few highlights. Revenues grew for Consumer Products and the Wizards and Digital Gaming segments. Entertainment segment revenue was down in the quarter mostly due to the timing of deliveries, but is up year-to-date absent the Music business we sold last year. As we projected in our Q1 earnings call, Wizards delivered its biggest quarter ever in Q2, successfully comping last year's Q2, our prior record. Tabletop revenues grew 15%. MAGIC
Deb Thomas:
Thank you, Chris, and good morning, everyone. Our second quarter results have us on track to achieve our full year guidance, including low single-digit revenue growth in constant currency, operating margin expansion to 16% and operating cash flow at the low end of the $700 million to $800 million range. The second quarter, the team delivered revenue growth, margin expansion and $1.15 in adjusted earnings per share while returning $221 million to shareholders through our quarterly dividend and share repurchases and adding an important growth engine to both our gaming business and our direct-to-fan capabilities with the acquisition of D&D Beyond. Importantly, we proactively managed our supply chain and inventory purchases to mitigate disruption. We're much better positioned to meet demand this year versus last. This action resulted in higher-than-typical inventory levels at Hasbro for this time of the year. To avoid the out-of-stock positions of the last year holiday season due to supply chain disruptions, retailers also shifted some consumer product direct shipments into the second quarter from the third quarter. Both our inventory and that at retail is of extremely high quality. We have product to meet demand, including significant new releases in MAGIC
Operator:
Thank you. At this time, we will be conducting a question-and-answer session [Operator Instructions]. Thank you and our first question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
One of the things you've been highlighting of late has been the fan collectibles segment. And I'm curious to get your sense of what's the size of this market and sort of the overall expected growth of this industry? And then what's Hasbro share in that business, your growth potential over the next several years and sort of the key drivers of that incremental growth?
Chris Cocks:
Hey, Eric, thanks for the question. Yes, we see fan -- the fan economy, in general, as a huge growth area for us. It's one of our fastest-growing categories overall. And I really think you can think of the segment as multiple segments put together. There's kind of classic fan collectibles like plastic figurines and action figures. There's sports memorabilia, and then there's a very wide trading card industry that deals with both playable trading card games like MAGIC as well as sports card trading games. Over the last couple of years, this has been probably our fastest-growing segment of the Company, and we continue to be very bullish on the sector. It's a highly resilient sector in terms of down economic times or up economic times. It tends to be focused and concentrated on a target consumer with a very high discretionary income. And it's a passion-driven industry. So people are very engaged in it. On your specific question on kind of like sizing, I'm going to turn that over to Eric a little bit to give you kind of a little bit of a sense of where we see it going and what we think our key initiatives are. Eric?
Eric Nyman:
Thanks, Chris. So with regards to market sizing, which is a part of your question, as Chris mentioned, there's a lot of different dynamics at play and different ways to look at it. In the collectibles business, we anticipate that through our research to be about $4 billion to $5 billion in overall market size. So it is a very sizable market. Our momentum continues. We don't break out our share publicly, but we can say that with our Hasbro Pulse platform as an example, we were up 69% in the first half of the year. So we have good, strong momentum that we expect to continue throughout. And we also had some great launches. This week, you'll see at San Diego Comic-Con some really incredible new innovations from the team. One piece of that, which we're really excited about, we talked about it last week is called Hasbro Selfie series, which allows you to basically put yourself on your shelf and turn yourself into an action figure. So we expect that to be a very strong new innovation for Hasbro as we launch this week.
Operator:
Our next question comes from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
We have two questions. Chris, the first one is for you, is just on helping us dimensionalize the Wizards of the Coast business between MAGIC and D&D. I think you've said in the past that you expect incremental growth to be coming from D&D over time. So share with us a little bit about the size of that business relative to MAGIC and what your expectations are? And then if you could just remind us what percentage of the Wizards business is domestic. And is there a big international opportunity? And then just a quick clarification for you, Deb, on the program amortization. Can you help us think through back half Q3 versus Q4? We just want to make sure we're modeling that line correctly going forward. Thank you.
Chris Cocks:
Great. Thanks for the questions. Yes, I mean, Wizards of the Coast is an important and vital business for us. It's been a major growth driver for the Company. And we've had a great first half of the year for the Wizards business overall. For the first half of the year, we see it up 5%, and we're continuing to project at the high end of our range of upper single digits to lower double digits growth for the entire year. In terms of the composition of that business, Wizards tends to be very MAGIC-heavy. MAGIC is probably about 70% to 80% of that business overall. And we tend to be -- between the D&D brand and the MAGIC brand, it tends to be very North American-centric. About 75% of our overall sales take place in the U.S., Canada and Mexico. So we see a lot of growth vectors for both of those opportunities. We see -- Europe has been one of our key growth drivers for the MAGIC brand. We just started localizing D&D product internationally just this past year. We see a huge opportunity for products like D&D Beyond to go beyond North America. Over 85% of the registered users for D&D Beyond, for instance, right now are based in the U.S. or Canada. We see a big growth opportunity there. And when we look moving forward, we continue to see the tabletop industry as being very vital and robust. I think you can see that in the 15% growth that we saw in our tabletop revenues in Q2. And we see a big opportunity to open up these brands over time as we really start to leverage our Brand Blueprint assets. If you just look at what we're going to do with DUNGEONS & DRAGONS in 2023, we have an only blockbuster movie that will be coming out in March of next year. We're going to be previewing that in Comic-Con later this week in a sold out Hall H preview. We'll even have like a little bit of an interactive tavern that people can go to and experience the world of D&D firsthand. And then we're going to be complementing that blockbuster entertainment with follow-on streaming entertainment, a huge consumer products push, all-new tabletop games and some really cool new video game innovation that will be coming out shortly following the film. So I think the Wizards business and the future for that business continues to be bright. And I see both MAGIC and D&D growing and maybe even D&D picking up some share inside of the overall Wizards business in terms of its future and its potential.
Deb Thomas:
Right, Chris. Let me pick up on the amortization point. So if we think about program amortization, we said at the beginning of the year, we expected it to be in that 9% to 10% range. We still expect that. And I think in the quarter, we were just under 9%, the amortization as a percent of revenue. And if I look back on last year and just think about the phasing of our expected deliveries this year, as we mentioned, we had a much bigger Q3 from a delivery phasing last year than we expected this year. So my expectation is the rate would be slightly higher in the fourth quarter than it is in the third quarter. But we still expect to be within that range. And our expectation is probably more towards the lower end of that range based on all the things that we're delivering this year.
Operator:
Our next question is from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Margins were quite a bit stronger than we thought for the quarter. And of course, you had MTG up nicely, so that underpins strong margins. But in terms of advertising, G&A, as you look at Q2 versus kind of back half of the year, anything in Q2 that is not repeatable from the top that we should take into account? And then I have a quick follow-up.
Chris Cocks:
I don't see anything that was different in Q2 than what you should expect for the balance of the year. Eric, any comments?
Eric Nyman:
No, I agree, Chris. I don't think there's anything there, Arpine, to worry about.
Chris Cocks:
I think the biggest difference between Q2 this year and Q2 last year, Arpine, was we leaned into two rather large digital launches with Magic
Arpine Kocharyan:
Okay. That's very helpful. And then just a quick follow-up on revenue. Is it possible to give us a sense of how much D&D Beyond is adding to revenue for the year? Or is the guidance now kind of low single digit up -- ex-FX is excluding that and is more organic? I was not sure whether that guidance includes the acquisition. And if you could detail how much exactly that's heading for the year? I think you said before that it's really immaterial to EPS. So I'm not worried about EPS. Just asking about revenue here.
Chris Cocks:
Yes. I'm going to turn most of this answer over to Cynthia if you want to opine, Cynthia. It's relatively small for the balance of the year. We -- and it was certainly very small for the quarter. But we do see it being material as we get into 2023 and beyond on the top line and bottom line basis. But a lot of that's going to have to do with the revenue synergies that we see with the business as we start to integrate it, which is still relatively early days. Cynthia, anything to add from the Wizards vantage point?
Cynthia Williams:
Thanks, Chris. Yes, the one thing I'd say is D&D Beyond performed consistent to our expectations. It's only been -- we've only owned it for a month now. But we are super excited about the opportunities it gives us to better serve our fans. Chris mentioned a moment ago that about 85% of their current audience on Dungeons & Dragons Beyond is based in North America. So we see a big opportunity to unlock the global audience with regional translations and culturalized content. We see an opportunity to create multiple experiences that will cater to different player segments, especially those that will tap into that awareness we'll build with our entertainment offerings. So while it's small right now, we see a bright future with Wizards owning Dungeons & Dragons Beyond.
Deb Thomas:
And just to add, looking at our financials overall, we do expect it to be dilutive for the full year. However, it will be accretive to next year.
Operator:
Next question is from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
I just have two. First, I was wondering if you could just help begin what the 3Q revenue could look like. It sounds like there's an implication that it should be down year-over-year just given the direct import revenue shift and the slowing growth or slower growth in Wizards of the Coast. But I was just wondering if you could talk a little bit about that? And then secondly, I was just wondering if you could just give us a little bit more detail around Wizard margins in the quarter, obviously, a record high. Was that simply operating leverage because of the record revenues? Or were there any mix benefits? And what's driving the drag on margins for the remainder of the year in Wizards relative to the second quarter? Thank you.
Chris Cocks:
Got you. Yes. So for Q3, I think you're reading our guidance correctly, Michael. I think a couple of things are going on. First off, it's just kind of more release timing associated with what we're releasing across our Film & TV teams and our Family Brand teams and Entertainment. I think it has to do -- like we actually feel the underlying growth in Wizards is very strong. Our tabletop revenues were up 15% in Q2. So we see good momentum in that business. But based on the quirks of when we're going to release different sets, we feel like Q3 is going to be a little bit of a breather for that business. And we'll start seeing growth again in Q4, particularly as we lead into our 30th anniversary for the -- for MAGIC going into 2023. And then our overall CP business, like you said, we had a little bit of a shift of some of our direct imports from Q3 into Q2. I think that really reflects strong retailer enthusiasm for our back half of the year innovation. It's going to allow our teams to be able to really lean into advertising and promotions and really be able to solve some of the issues that we've had for the last couple of years on out of stocks because we feel like that inventory is very high quality and has a lot of upside potential for us in terms of POS. I'll turn over the balance of the question over to Deb.
Deb Thomas:
Right. And we did talk a bit about entertainment as well, some of the deliveries that we have in Q4 versus Q3 a year ago. Interestingly, and we tried to highlight this in our release, when we release movies directly to streaming, revenue recognition just has us take it right at that point in time. And we have more releases that are actual theatrical coming in the third quarter, which will have that same revenue. It just gets spread out over the period with all of the ultimates and the library value that comes to that as well. So we're very excited about what's coming up in entertainment, but our delivery timing is a bit more Q4 from a revenue recognition standpoint and beyond than it was in Q3 a year ago. We also had the MY LITTLE PONY movie as well. So when you think about all those things, it really is just a timing issue. And the only thing I would add to what Chris said is as we look at our retailers and what they're expecting over the holiday period, they're looking to have more holiday promotions this year. And we're actually seeing that. You're seeing people actually going into shops more. Well, we're very excited about direct-to-consumer. And Eric talked earlier about pulse in the market that we have there and how excited we are about all that innovation. I think we're going to see more holiday promotions at retail. And we are well positioned this year with the inventory to meet that demand, whereas last year, we were short and retailers were short.
Chris Cocks:
Yes. And so from your second part of your question was margins on the Wizards business. For Q2, a great deal of that upside was the lack of amortization or realized kind of amortization for our digital launches, particularly Dark Alliance and Arena mobile and a much lower A&P spend associated with the business because we tend to heavy up and front load the marketing spends for those kinds of releases. For the back half of the year, I think what you see is we continue to invest heavily in building out the infrastructure for digital games, in particular, with the Wizards business. And we also have, as the economy starts to open up, we're starting to resume some of our more historical spending on organized play and helping to support that. So, those costs are starting to come back into the Wizards business and something that we're factoring in on our guidance.
Operator:
Our next question comes from the line of Megan Alexander with JPMorgan. Please proceed with your question.
Megan Alexander:
In the slides, you mentioned POS was down again in 2Q. You did mention the Amazon Prime shift. So did that drive POS down in the quarter? And maybe can you just talk about how that trended versus 1Q and maybe what it looks like quarter-to-date, given you are expecting growth in POS in the second half?
Chris Cocks:
Yes. Certainly, having a Prime Day shift from June to July did have an impact, and we're very pleased with the results of Prime Day this year, 20% increase in sell-through, felt pretty good to us and was generally on track with what we're looking for. In terms of our overall POS, we have long guided that our product innovation is back half of the year weighted. That's like we have some great new products coming out. Eric talked about Selfie series. We just announced Wordle
Eric Nyman:
No, you hit most of them, Chris. I think just to finish that, Megan, we really do feel like after some headwinds in the first half, we have a strong second half plan. We're proud of our teams and their innovation. Even in addition to all the great innovations Chris mentioned, we also have some big programs in retail in August behind Star Wars and the Obi-Wan product line, which is sitting behind their extremely popular Disney+ series. And across the board, the strength continues across the Marvel portfolio. So we really do feel like we're poised to have some positive POS versus where we've been. And I think the innovation you're going to continue to see from Hasbro is very, very strong.
Megan Alexander:
Got it. That's really helpful. And then maybe as a follow-up, again, on the Wizards margin, it had very strong performance in 2Q. And it does seem like you raised the top line guide a bit for that segment. You talked about potential to reach low double-digit, now you are including that in the guide. So that would imply just higher operating margin on mix in the back half, but you did keep the overall profit outlook unchanged. So are you just seeing higher costs in other areas of the business? And are you still thinking about COGS being around 30% of sales for the year?
Deb Thomas:
So overall, we are seeing higher cost. As we mentioned, there was pressure on gross margin from our -- particularly our MAGIC business, but also the D&D business when you think about Wizards in the quarter. We just had much lower advertising and depreciation expense as we talked about. So when we see the mix as we head into the back half of the year, we do have pricing on select MAGIC
Operator:
Thank you. Our next question comes from the line of Fred Wightman with Wolfe Research. Please proceed with your question.
Fred Wightman:
I know that you made the comment that you had assumed some macro challenges when you guys issued guidance start of the year. But could you just give us sort of a quick sense of the high level for how you see each of the main categories performing if we do move into a recession? I think that we can go back and sort of look at what the toy business did in '08 and '09, but for some of the newer pieces of the business that might not have been broken out previously or that were part of Hasbro, could you sort of give us a sense for how you see the elasticities or peak to trough or however you want to frame it?
Chris Cocks:
Yes. Certainly, we came into the year feeling like there is a mix of headwinds and tailwinds for the consumer. We were very cognizant of the inflationary environment we were operating in, both from a consumer takeaway as well as its impact on our supply chain. I think net new headwinds that emerged through the year has been the Russia conflict and the effects of that and then the currency dynamics with the strengthening dollar, which particularly affects our CP segment in markets like EMEA and our Wizard segment with a very strong dollar versus the Japanese yen. So as we look at our segments moving forward, I think what we feel fortunate as, as a company is that we have very resilient segments across toys, games and entertainment. These tend to be small luxuries that consumers value pretty highly. Our CP segment in prior economic downturns has done relatively well. It has been affected, but not nearly as much as those economic downturns would affect the macro economy. The games business tends to be very resilient. MAGIC
Fred Wightman:
Makes sense. And then you called out the $60 million shift just from the direct import timing. Is there anything else that you're seeing or hearing from retailers that could cause some impact as far as 3Q, 4Q split in the back half of the year?
Chris Cocks:
Eric, anything to add?
Eric Nyman:
I think with regards to retail, Deb already mentioned some of the dynamics. I think we're feeling actually pretty comfortable from a supply chain standpoint, which is the one thing Chris didn't touch on in the last narrative that conditions are improving. And while things are more expensive and transit times do take a little bit longer than they have in the past. Our teams are managing through those challenges. Retailers are managing through those challenges. And I think you'll see, as Deb mentioned, as we get into the Q3 and Q4, a stronger environment where our position amongst retailer promotions and their advertising is favorable. And we're certainly optimistic about that.
Operator:
Our next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
So, on the Wizards business, I think in some recent correspondence, you indicated that you've expended over $1 billion on this business over the last five years. Can you address what the planned cadence of spending will be going forward? And Deb, I think you suggested that you're going to focus on digital and talent. But any more specifics you can provide in terms of where you intend to invest?
Chris Cocks:
Well, I would say at a top level, and then I'll turn it over to Deb and/or Cynthia if they'd like to chime in. We continue to invest behind the Wizards business and our games business as a whole. Digital will be an area of focus for us. I think we will at least maintain our production spending on digital. I think over the next couple of years, you'll see us announcing more products and introducing new innovation. I think games as a service is going to be a big area of focus inside of that digital business with what we call digital tabletop, what are we doing and where are we taking platforms like Magic
Drew Crum:
Got it. Very helpful. And then just a quick follow-up, Deb. You're forecasting the cash flow to come in at the lower end of the range. Anything specific to call out there that's driving that updated guidance?
Deb Thomas:
Really just that you're seeing the reflection of our preorders on the inventory and the operating cash flow number. From an investing standpoint, we just -- which is part of our free cash flow. We did make that very strategic acquisition of D&D Beyond, which we're very excited about the future for that, as Chris just said, for the platform for many things that we have in our view going forward. So as we look at that, we do expect the inventory to turn, but in the back half of the year, we expect our cash flow generation to actually improve in the back half of the year.
Operator:
Next question comes from the line of Linda Bolton-Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton-Weiser:
I was wondering if you could comment on what you're seeing like on the toy side of the business in terms of raw material input costs. I know that for the toys being produced for this Christmas, the costs are up, but we're seeing like spot prices for some things like plastic resin are starting to roll over. So can you just kind of comment on kind of like what you're seeing on a longer-term basis? And do you think next year kind of bodes well in terms of cost comparisons on the raw material side? Thank you.
Chris Cocks:
Yes. Thanks for the question, Linda. I'm going to turn it over to Eric to give you an overview on what we see going on in the supply chain. Eric?
Eric Nyman:
Thanks, Chris. So a couple of things to hit with regards to your question, Linda. The first was with regards to input costs. We do see those rising, and both Deb and Chris talked about them in our prepared remarks a bit. We have taken pricing to cover that, and we feel comfortable that we continue to make the right decisions with regards to pricing to cover those input cost increases. And we're working with our partners as we look go forward to continue to manage and mitigate some of those headwinds. With regards to transit, which is kind of the other big piece that we've talked about in the past, we are seeing some of the transit times and transit costs easing a bit. And we expect that trend to continue as well as we go into the fall. So I think some puts and takes across the board there, but we feel like we have our hands wrapped around it, and the teams are managing it well.
Linda Bolton-Weiser:
Great. And just switching a little bit. We've seen a lot of talk about the Toys "R" Us store within stores expanding to all the Macy's. Can you talk about -- does that move the needle at all for you? And how are you thinking about that opportunity in terms of some expanded distribution in the channels?
Eric Nyman:
Sure. I'll just continue on that one. Clearly, Toys "R" Us is making another comeback. And we're always excited when we see toy space and toy merchandising increase in retail footprints around the world. We're certainly encouraged by what we're seeing as Toys "R" Us partners up with Macy's. And we saw the announcements, obviously, that you did. And we clearly have been in conversations with them for quite some time that they're going to expand that footprint for this Q3 and Q4. They're good partners of ours. And -- but when I say they, I'll talk about Macy's because it's really a footprint store within a store concept, and we'll continue to supply them as needed. I don't expect it to be significantly material for this year. But we are excited that we're continuing to see the toy footprint expanding. And we think that any time you have the chance to put more toys and games in the hands of consumers around the world at holiday, it's a good thing.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Great. I have one follow-up. First, on Wizards, there's a lot of noise in the Wizard segment this quarter. Can you please talk about the performance of the core Magic Arena on its own excluding mobile launches and DUNGEONS & DRAGONS, et cetera? Thank you.
Chris Cocks:
Yes. I'll start. And then, Cynthia, if you want to add, please do. So Arena Mobile launched last year. We saw a nice surge of new users and new revenue associated with that. Revenue for the platform was down after seeing kind of that surge, but still up on a on a pre kind of mobile basis. We're entering the fourth year of the platform. So it's -- we would expect it to be starting to get to a maturing aspect. We think things like scheme, things like consoles will be nice revenue kickers and user kickers for us. Moving forward, we see a relatively stable outlook for the revenue for Arena. We see it maintaining as the most important acquisition vehicle inside of the MAGIC brand in terms of bringing new people in and training them on the brand. And then long -- mid and longer term, we see some nice innovation opportunities, which potentially could change that revenue curve and kind of that outlook. Cynthia, anything you'd like to add?
Cynthia Williams:
Yes, I think you covered most of it. The only other thing I would say is we will continue to listen to our customers and the community as we are working on that road map for innovation. We're super excited about how Arena will continue to contribute to the overall MAGIC ecosystem.
Chris Cocks:
Great. You had a follow-up, too?
Gerrick Johnson:
Yes, I did. On a consolidated basis, you guys have commented over and over that you're maintaining guidance. But the fact of it is, you've lowered revenue outlook because of FX, right? It's in constant currency now. Before, it's just in dollars. Your operating margin guidance is maintained. So is it FX hedges below the operating line or share buyback or lower interest? What is it that gets you to maintaining guidance?
Deb Thomas:
Sure. Gerrick, you're right. I mean, as we said in the first quarter, we warned that currency was a headwind. And in fact, we saw the euro for the first time in 20 years reach parity. I think it's up a tick this morning, right? But on a translation basis, that impacts our revenue, right? But the underlying business is healthy. Our -- we do hedge our costs. Most of our costs for products are denominated in U.S. dollars. So we hedge that. We're probably 65%, 70% hedged at a given time. So it does have less of an impact to operating profit. In addition to that, we are very focused on controlling our costs and implementing cost savings initiatives wherever we can. And we're excited to actually talk more about that when we get to Investor Day and how we view the long-term impact of that. But overall, we continue to invest in our business for long-term growth and do the smart business things to protect our margin on the bottom line and cut costs where we don't need to expand them.
Operator:
At this time, we've reached the end of the question-and-answer session. And I'll turn the call over to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours, and management's prepared remarks will be posted on our website following this call. As Deb and Chris both mentioned, we look forward to sharing more about our strategic plans at our Investor Day on October 4 in New York. Thank you.
Operator:
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning and welcome to the Hasbro First Quarter 2022 Earnings Conference Call. At this time, all parties will be listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. And at this time, I’d like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Chris Cocks, Hasbro’s Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company’s performance, then we will take your questions. Cynthia Williams, President of Wizards of the Coast in Digital Gaming; Darren Throop, President and CEO of eOne; and Eric Nyman, Hasbro's President and Chief Operating Officer will join for the Q&A portion of the call. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Good morning. I'm happy to be joining you today to discuss Hasbro's first quarter results and share the efforts our leadership team are undertaking to assess the business and strategic direction of Hasbro. Deb Thomas will speak shortly in detail about our quarterly performance that supports our view of growth for the year. In Q1, our Hasbro teams executed well, growing revenue to $1.16 billion, a 4% year-over-year increase and 7% absent our music business, which we sold last year at the beginning of Q3. Revenues grew in each segment. One of the standout performers for the quarter was our latest MAGIC
Deb Thomas:
Thanks, Chris, and good morning, everyone. Coming off a strong 2021, the Hasbro team delivered a good start to the year. We're excited to have Chris on board, and as he did with Wizards of the Coast, he's looking at Hasbro with a fresh view to our rich opportunities and strengths, bolstered by a disciplined approach to build on the solid foundation in place. We look forward to sharing more with you as the year progresses and in October at our Investor Day. First quarter revenue grew 4% and 6% on a constant currency basis. Each segment had revenue growth. The brand portfolio categories grew and TV, film and entertainment was flat but grew 19% absent music. Our total gaming category grew 4% versus the first quarter last year to $379 million. Total gaming has grown in 10 of the last 12 quarters, reflecting the multigenerational power of connecting through games. For the full year 2021, our total games category was over $2 billion in revenue with an OP margin in excess of 30%. We continue investing to grow our gaming capabilities and leadership. At current exchange rates, we expect full year revenue growth in the low single digits. As we focus on building scale around our largest and most profitable brands, growing our games portfolio and tightly manage our fixed cost, we've increased our operating profit growth guidance to mid-single digits and believe we can achieve 16% adjusted OP margin. The first quarter of 2022 experienced the cost pressures we anticipated and guided to. Higher capitalized input and freight costs in year-end inventory had a negative impact on gross margin. Freight costs remain high, impacting both cost of sales and distribution. Adjusted operating profit was $141.8 million or 12.2%, down from a year ago due to higher product input costs and freight, the mix of entertainment deliveries in the quarter and the sale of the music business mid-2021. Consumer Products segment revenues grew 5% in constant currency and grew 3%, including a negative impact of FX of $13.5 million. Strength in partner brands, primarily Marvel and Star Wars; and emerging brands, primarily Power Rangers and PJ Masks, led this growth. Franchise Brands slightly declined due to FX and with Peppa Pig and My Little Pony posting good growth. Hasbro gaming revenues were flat absent FX. Geographically, revenue grew in the Americas, the US, Canada and Latin America and declined in Europe. Absent the impact of FX, European revenues were up. Due primarily to COVID-related retail closures and inability to ship product, Asia Pacific revenues declined 19% with FX not having a significant impact in these markets. Adjusted operating profit for the segment declined by $13.4 million. The decreased profit reflects higher product cost and freight expense. As we have previously discussed, price increases take effect in the second quarter to help offset higher costs and support our view to growing revenue low single digits and improving adjusted operating profit margin. Wizards of the Coast and Digital Gaming segment revenues grew 9% in the quarter, MAGIC
Operator:
Thank you. At this time, we will be conducting a question-and-answer session [Operator Instructions] Thank you. Our first question will be coming from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Good morning and thanks for the question. Wonder if you could talk a little bit about some of the supply chain issues. Specifically, there's a lot of ships, the container ships right now waiting to dock in -- outside of Shanghai. Wonder if you could just talk about how that's impacting your views. And is there any risk there with getting enough product?
Chris Cocks:
Good morning, Eric. Hey, this is Chris. I'm going to turn this one over to Eric, who can take you through the supply chain situation that we have overall in the first quarter and what we look at for the outlook for the balance of the year. Eric?
Eric Nyman:
Thanks, Chris. Hey, Eric, I'll really pivot to talk about where our inventories are because that's, I think, at the heart of your question. At the start, our Hasbro inventories are in good shape at the end of quarter one. We feel good about our position heading into the balance of the year. Our retail inventories are in good shape as well. We're up a bit in the US, as noted. Quality is good as we head into our strongest events for the balance of the year. And I'll just remind you of some of them, things like Star Wars, Obi-Wan Kenobi, streaming on Disney+, Spider-Man
Eric Handler:
Great. And then just a quick follow-up for Darren, if possible. Darren, so congratulations on the Rookie getting renewed for a fifth season. That should give you close to 100 episodes at the end of next year, which should put us in a good position to sell into the syndicated -- syndication market for TV. I know you're on Hulu, but wondering if you could talk about maybe some off-network syndication, how that market is shaping up and where you are with that process?
Darren Throop:
Yes, sure. Thanks. Thanks, Eric. Yes. So great news on season 5 of The Rookie. The show continues to trend really well and get viewed really well. Really syndication, it turns into -- when we get those episodes back from the broadcaster, we've got an opportunity to go back to market and resell them in a packaged format. There's all kinds of demand right now, Eric. Of course, the streamers are some of our biggest buyers right now in the networks as well. So it's a real good opportunity for the group to go back and tap the market again with a well-loved show. So it's good to see season 5.
Eric Handler:
Okay. Thank you.
Operator:
Our next question is from the line of Arpiné Kocharyan with UBS. Please proceed with your questions.
Arpiné Kocharyan:
Hi. Thank you very much. I have two quick ones. So for operating profit margin, it seems like outlook is better overall, kind of, higher than previously communicated, which is impressive given what we know about supply chain and everything that's going on. It seems like Wizard margin is slightly lower. I was wondering if you could talk about what is better to offset that such that your overall margin outlook is better?
Chris Cocks:
Well, we continue to see a positive mix shift in our overall revenue mix, Arpiné. Our games segment has a very nice operating profit profile. Wizards, we think, is going to grow on the top end of our range, potentially as high as more of our traditional double-digit growth rate. And when we couple that with the great product lineup, the fantastic entertainment and storytelling lineup that Eric talked about, along with some targeted cost savings that we're doing across the organization, we feel like we can raise that operating profit -- adjusted operating profit outlook for the year.
Debbie Hancock:
Just to add a bit more detail, Arpiné, just as well. As you look at the business and the cost pressures, we said we would have cost pressures in our gross margins for the first quarter, and we did. Price increases in CP start to hit in the second quarter. Actually, they've already started, and we'll see those to offset some of those higher costs as well as our first price increase in MAGIC
Arpiné Kocharyan:
Thank you. That's super helpful. And then just a quick one on POS. I know you mentioned POS down for Q1, which is not surprising given that Easter shift. I was curious if you could share, if you have, year-to-date Easter adjusted numbers that include the first two weeks of POS in April. And then while we are at it, do you have a week of inventory at retail at quarter end handy?
Chris Cocks:
Well, it's still a little early for a full POS readout on the first quarter. What we can say is, traditionally, the Q1 is one of our smallest quarters. We have a fantastic lineup coming up in following quarters, along with a great entertainment lineup. And we exited the quarter with POS on the positive upswing. We like what the trends are and we see that improving as the year goes.
Arpiné Kocharyan:
Thank you.
Operator:
Our next question comes from the line of Mike Ng with Goldman Sachs. Please proceed with your questions.
Mike Ng:
Hey, thanks for the question and increased disclosures around Wizards. I was just wondering if you could talk a little bit about what the swing factors are for this year to potentially reach the low double-digit top line growth for Wizards? And then, separately, I was just wondering if you could talk a little bit about the longer term mix of tabletop versus digital and when you need to execute against to achieve that? Thank you.
Chris Cocks:
Sure. I will give a very quick answer, and then I'll turn it over to Cynthia Williams, our new President of our Wizards and digital segment. When we look at Wizards, we look at a combination of MAGIC, both tabletop and digital and D&D and the balance of the portfolio. And in Q1, and throughout the rest of the year, we see strength across each of those. And so that's kind of what we're looking at as we look at the mix. We see our tabletop revenues being pretty buoyant and actually growing above our expectations, and we continue to invest heavily in digital. Now that said, as Deb mentioned during her upfront, we have a couple of headwinds on digital in terms of comps. We had a very successful release of Arena Mobile last year, which has kind of settled into a more of a mature kind of growth rate. And we also had Dark Alliance, which was a new video game for D&D that came out in late June last year. We're not going to be comping those. So we think our digital growth is going to be a little bit more muted. But on balance, when we look at the two, we feel good about where the Wizard segment is going. Cynthia, I'll turn it over to you on any further color or commentary to add.
Cynthia Williams:
Yes. Thanks, Chris. I think, a few things I'd say is, we still have six additional sets we're going to be releasing this year. Two of those will be in the second quarter, which will be our biggest quarter of the year. You've likely seen that we've announced the release of Streets of New Capenna, which is a new golden age urban setting for MAGIC. Players will identify with and play as one of the five demon mob families. And beyond Streets of New Capenna, you'll see us continue to expand the number of formats and reach new customer segments by expanding our Universes Beyond initiatives, which brings IP from outside of MAGIC into the MAGIC Play system. We are excited about Universes Beyond, given the success we saw last summer with the D&D thing set Adventures in the Forgotten Realm, which set a summer release record. Deb also mentioned that we're taking our first price increase in quite a long time on MAGIC, which will take effect on select card sets starting in July.
Chris Cocks:
And I'd certainly say that Kamigawa
Mike Ng:
Yes. I was just wondering if you had a view on the long-term mix of tabletop versus digital and whether you see digital becoming an increasing part of the mix. What are going to be the key drivers to get that mix to where you want it to be? Thank you.
Chris Cocks:
Yes. So I would say for this year, we see a fairly stable mix, if not table actually being a slightly higher mix than it was last year, given some of the comps that we have. And over the mid to long term, we see both robust growth in tabletop and digital, with digital as a growing portion of the mix for our Wizards and Digital segment over time. We don't have a specific goal around what that percentage mix should be. Both segments are highly profitable gross margin segments. And so, we like growth in both.
Mike Ng:
Excellent. Thanks, Chris. Thanks, Cynthia.
Operator:
Our next question comes from the line of Megan Alexander with JPMorgan. Please proceed with your questions.
Megan Alexander:
Hi. Thanks very much. Just a follow-up on retail inventories. I know you mentioned they're in good shape, up a bit in the US. Are you comfortable with where they are at this point? I know, you talked about later arrival of spring product. Has that all been set at this point? And do you think POS is still constrained at all by channel inventories?
Chris Cocks:
Well, I would say, in Q1, we actually executed ahead of our plan. And so, we feel pretty good about where we're going into for Q2, Q3 and Q4, which is why we're maintaining our guidance, despite some market headwinds that we and we think the whole industry are seeing. We believe that the path to great market -- great performance and great growth is through superior execution and great products. And as Eric mentioned, we think that inventory is filled with great products, and it's going to have a lot of fantastic story-based execution, both from us and our partners at eOne, as well as our license partners like Disney, which has just a stacked lineup of entertainment in the second half of this year. Eric, any further color to add?
Eric Nyman:
Yes. Thanks Chris and Megan. I think it bears repeating that we have a tremendous amount of retail support for the second half of the year in support of our innovative new Hasbro products, as Chris mentioned, Megan, including our action brands like TRANSFORMERS, where we're launching our new Transformer Earth Spark Animation later this year. We have a big Nerf best event planned for September 9th. MY LITTLE PONY and PEPPA PIG, the launch of Starting Lineup, which we announced yesterday, which we're all thrilled about bringing back to the pop-culture consciousness for fans. And in addition, we have the industry-leading games portfolio that Chris noted. And the entertainment is bear repeating as well. We have this big Star Wars launch coming up with Obi-Wan Kenobi on Disney+. As I mentioned prior, Thor
Megan Alexander:
That's really helpful. And maybe just a quick one for Deb. You saw some nice leverage in 1Q on royalties and advertising. Both came in a little bit better than where the Street was modeling. How should we think about those two lines for the full year?
Deb Thomas:
I think from a royalty standpoint, as Eric mentioned, we are excited about some things happening later in the year. But as we mix more to Hasbro-owned products, we talked about the growth in MAGIC and D&D and -- terrific growth that we've seen in MY LITTLE PONY with the entertainment we have, we expect royalties to be slightly down year-on-year. From an advertising standpoint, our advertising is focused on -- as always, on the all-important holiday season. However, different launches that we have during the year, it was a bit higher earlier in 2021 due to the Digital Gaming launches that we talked about earlier and some of the entertainment. The one thing I would say for Q3, we had a higher advertising balance because we also have the MY LITTLE PONY movie launch. So, certainly, as we think about entertainment, we would expect that to be the toughest comp for that segment for the year Q3 because of that movie launch, and advertising would have been higher in that quarter as well. But overall, I think we expect advertising in line to slightly down as a percent of revenue just based on mix for the year.
Megan Alexander:
Awesome. Thank you.
Operator:
Our next question comes from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Okay, thanks. Hey guys, good morning. I just want to go back to the margin question. Maybe looking ahead to next year, can you comment on your expectations there? You recently suggested 16%-plus was the goal. Given that you're targeting 16% this year, is there any change to your view for next year? And then I have a follow-up.
Chris Cocks:
Well, for this year, certainly, we're targeting 16%, and our goal is to always see that rise. I'm going to let Deb take you through a little bit more where we see the midterm and long-term outlook.
Deb Thomas:
Sure. No, absolutely. And as we said at year-end, we believe that we could get back to 16%. We get asked that question constantly. And really with the focus on – focus on scale, gaming, our multigenerational play and entertainment and – we are very – and looking at our cost in great detail. We reiterate guidance that we'll get to that 16% this year. We haven't set out a guidance, but we expect growth from that level in 2023 and beyond, particularly when you look at what we have coming. I mean we have -- we're all very excited about DUNGEONS & DRAGONS and the movie that we have coming early in the year, TRANSFORMERS
Drew Crum:
Got it. Thanks. And then my follow-up, as it relates to Europe, I just want to clarify, you mentioned the potential risk of approximately $100 million from Russia. Are you suggesting that you could potentially ship to Russia later this year? I just want to understand that. And has your view of Europe changed in any way? So, this is excluding Russia, any change in view in terms of outlook for the year? Thanks.
Deb Thomas:
So we have paused shipments into Russia and we've been asked the size of our business in the past, so we wanted to quantify that for people and that is exactly what we're doing. And Eric, do you want to comment on the remainder of Europe?
Eric Nyman:
Sure. As we think about -- as Deb mentioned, for Russia specifically, just to clarify again, we've paused all shipments into Russia. That's a situation that we're all continuing to evaluate day-by-day and week-by-week. With regards to the rest of Europe, our European business is in good shape. We were up in POS for the quarter in Europe specifically, and we continue to look forward to that business continuing to grow and improve.
Deb Thomas:
The only item I would add to that is the one thing, I just would point out, I mean, the – we saw in our European business this quarter, it was very strong absent FX. And the one currency -- there's really two currencies that have significantly impacted us year-on-year. One is the Euro. So, a stronger dollar against the euro, I think it's down about 9% from our average rate for last year. And then the yen is the other one, which more significantly impacts our Wizards of the Coast business. But just for Europe, I look at exchange rates, just could have an impact for us. But on a constant currency basis, the business is doing very well.
Drew Crum:
Got it. Okay. Thanks.
Operator:
Our next question is from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
Thank you. Good morning, everyone. We wanted to ask two real quick ones on Wizards and maybe this is for Chris and Deb together. Just thinking through the revenue sequencing, you mentioned Q2 is going to be the largest quarter. Q3 has a difficult compare. But help us think through just the cadence? And then the same question on the costs on the investment side. The margins – incremental margins have been a bit lower than we would have expected. So, I just wanted to think through the timing of some of the investments and when you expect to realize the benefits of those? Thank you.
Chris Cocks:
Yes. So Q1, we expect it to be a good quarter for Wizards and it turned out to be a better-than-expected good quarter for Wizards, despite even moving a release in September. Q2, we expect to be the biggest quarter that we've ever had because last Q2 was our biggest quarter as well. So we think that will be comping favorably based on just the number and quality of releases that we have. Q3, we also expect to be a significant quarter. But just based on comping year-over-year and the types of formats that we have releasing, it likely will be flat to down. And then Q4, we expect another growth quarter for the business as well, again, just based on the nature of the formats and type of releases that we have.
Deb Thomas:
And then with respect to the investments, as we look over the past, we've invested over $1 billion in the Wizards of the Coast and Digital Gaming business, and it's grown over 150%. We continue to make those long-term investments. We've talked about the investments being in talent. We have the opportunity, and we're very excited to have Cynthia on the call with us today. She's a great new talent, just one of many, that we've been able to bring to Wizards of the Coast, and we will continue to make those investments to drive that long-term profitable growth.
Steph Wissink:
Okay. Deb, if I could, just for clarification as well, the guidance for Wizards does not include the D&D acquisition. Is that correct?
Deb Thomas:
D&D Beyond acquisition is with -- that is within our guidance. As you recall, they were a good partner of ours before. So we did have licensing revenue from them. However, as we look to the future, we expect that to be an even greater benefit as we brought them into our group. And we have that great talent that came with the acquisition as well.
Chris Cocks:
We expect the acquisition to close in mid- to late Q2. So our guidance would incorporate Q3 and Q4. And then a lot of the integration -- meaningful integration would be back half loaded or into 2023.
Steph Wissink:
Got it. That’s helpful. Thank you very much.
Operator:
Our next question comes from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Hi, good morning. Thanks for taking my question. First, can you give us some insight on what you learned in your due diligence process of the D&D Beyond acquisition and how you might utilize that to penetrate a broader part of the total addressable market with Arena?
Chris Cocks:
Well, when we looked at the D&D Beyond acquisition, we've been partnered with D&D Beyond since they were founded back in late 2017, 2018. They were -- we were the exclusive licensor and they were a digital distributor for us. So we had a lot of unique insight into the value of that platform, the growth of that platform and the nature of the user base on it. And so we've been in discussions with Fandom for many quarters in terms of bringing D&D Beyond into the Wizards family. And I think we had some great discussions. I think we had a really mutually compelling deal where both sides got a lot of value for the asset. And we see that asset only accelerating in value under Wizards’ ownership. Having our biggest digital content platform paired with the actual content creation team, there's a lot of potential synergies. There's a lot of international growth vectors we can do. There's a lot of new exclusive content we can do. We've talked a lot about universes beyond in MAGIC, which is this concept of thinking about MAGIC as a play system and bringing in outside brands or outside IP into that play system. We see potential for that with D&D as well, and we think D&D Beyond can be a primary hub for that. And then we see a lot of e-commerce and direct opportunities working in partnership with our Hasbro Pulse team to have physical digital tie-ins that are unique to the platform. So the combination of like those business upside opportunities and then really getting this great tight connection with the 10 million customers who play on that platform, which is the majority of customers who actively play D&D, it's a fantastic learning opportunity for us and, to your point, very similar to what we've seen with Arena, where we build this relationship with our customers. It's a great incremental business opportunity and a fantastic learning platform for us to understand how people are playing our games, what do they want to purchase and how can we make our products better. And I think that's been an important part of our segmentation approach for MAGIC over the last couple of years, and I think it's going to become an increasingly important part of our D&D segmentation and product development approach as well. And to cap all that off, in 2020 -- March of 2023, we're going to have a blockbuster film coming out with DUNGEONS & DRAGONS. We have a lot of streaming entertainment on tap that our eOne team is planning. We've got a big consumer products push for 2023. And then we'll add on top of that the 50th anniversary of DUNGEONS & DRAGONS in 2024, where that Entertainment, Consumer Products and gaming momentum will continue. So we see a lot of growth vectors and a lot of lifts for D&D with the D&D Beyond platform being central to that.
Jaime Katz:
Okay. That's helpful. And then I'm sure you guys don't have any comment, but if there's anything you'd like to share about Alta Fox with us, I'd be curious to hear it? Thanks.
Debbie Hancock:
No. We're here to comment on our earnings, and we're very focused on that. We will not be commenting on Alta Fox today.
Jaime Katz:
Perfect. Thank you guys.
Operator:
Our next question is coming from the line of Fred Wightman with Wolfe Research. Please proceed with your questions.
Fred Wightman:
Hey guys, good morning. Last quarter, you had talked about the expectation that the US industry growth rate would slow or potentially even decline. I'm wondering if you have any updated thoughts on the full year outlook?
Chris Cocks:
Yeah. Our view on the market is there's a lot of factors at play. There's inflation that's pinching consumers' pocket books. There's continued supply chain headwinds, and there's a lot of geopolitical uncertainty in the marketplace right now. Regardless, though, of if the market goes up or is down or is flat, we believe in focus and scaled execution. Having great product innovation, coupling that with fantastic storytelling and just executing the heck out of that with our channel partners and our general licensing partners overall. And so we believe that we can grow in any market context, and that's what underlies our overall guidance for the year.
Fred Wightman:
Okay. And then you gave us a little bit of detail just from an inventory sequencing perspective and how that's going to shake out for the balance of the year. But do you think that we could actually see some change in the revenue in cadence? Is that potentially getting pulled forward just based on conversations that you're having with retailers, or is it similar from a cadence perspective on a year-over-year basis?
Debbie Hancock:
I think the cadence from selling into our retailers is very similar year-over-year. We did have, as Eric mentioned earlier, certainly, as we look at a direct import business, that's coming directly to our retailers, and it's really their order pattern. They've got a bit more on the water as well. As they think about that, they may be pulling in a bit earlier, but we expect the cadence to be very similar to last year. We want to make sure we have products in our own held inventory, so we don't end up having out-of-stock issues and at a very all-important holiday season and around all this great entertainment we have coming this year.
Fred Wightman:
Makes sense. Thanks guys.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Gerrick Johnson:
Hey, good morning. Getting over cold, so please bear with me. I want to talk about your partner portfolio. Chris, you mentioned that you're evaluating brand positioning. And the Disney Princess license and the Trolls license are going to your primary competitor. Just wondering if that's a strategic decision to concentrate on your own IP. Or did you bid on it and miss out? And how should we think about your commitment to other partner licenses?
Chris Cocks:
Well, I don't think I'll comment on any specific license or any specific partner. But, in general, as we think about partners and we think about co-brands, we see that as a continued important part of our mix. Particularly as you think about our themes of games, multigenerational play in entertainment and direct-to-consumer as our big investment areas. Partner co-brands will be an increasingly important part of that mix. But dedicated partner lines, like our partner brands, as we call them today, will also continue to be important. And we'll be investing across the line on those. In particular, we see a lot of great opportunities to bring those brands into what we term as play systems. And those can be gaming play systems or they can be collectible play systems. I think our Nerf business and our Monopoly business have been particularly adept at that historically. I think the announcement starting lineup has a -- is a huge platform for fantastic sports partnerships across the world. I think our gaming portfolio, particularly MAGIC and D&D, offer a lot of fantastic co-branding relationships. And we'll continue to lean into how we do that on action figures and collectibles across our lineup with Hasbro Pulse being a real focus area for that. And so we think -- when we think about that kind of perspective, games, multigenerational play in direct, we see a lot of growth opportunities for partners in our mix. And, importantly, we see a superior operating profit margin associated with that as well.
Gerrick Johnson:
Okay, great. Thanks. And Deb, you mentioned price increases have already started. It might be early, but what are you seeing in terms of elasticity of demand from the consumer?
Deb Thomas:
Well, it's early. They just started, and we don't have a lot of that POS data and as we spoke about now. But really, we're looking to take those price increases on the product, just to cover our cost. And we've been very thoughtful about what we increased. We continue to try to engineer a product if we can take -- if we can change a few things to give better value to the consumer at the lower price, we continue to do that. Right now, Gerrick, we're facing -- and I'm sure you've read about it, paper allocations and card stock allocations. So we're trying to acquire some of that ourselves, so we don't have an issue. But, as we look to it, we've been very, very thoughtful about taking price increases to not hurt the consumer and to not have elasticity issues with that in all of our product lines. It's not just the CP Group. It's also impacting our Wizards of the Coast business through MAGIC and D&D and Duel Masters as well.
Gerrick Johnson:
Sure. All right. Thank you.
Chris Cocks:
Feel better, Gerrick.
Operator:
Thank you. Our final question today is from the line of Alok Patel with Berenberg Capital Markets.
Alok Patel:
Hey, guys. Thanks for the question. I wanted to ask about the 16% operating margin target. What's built into that target? Is the improvement being driven by price measures outweighing cost headwinds or a favorable shift in the sales mix?
Chris Cocks:
Well, I think I'll open this up to everyone on the call, but I'll give you a general thematic. A lot of it is sales mix, the type of products that we're driving. And again, I'll go back to the themes of games, multigenerational play in entertainment and direct are things that we're definitely leaning into and we see superior operating profit margin outlook for. And then we also are evaluating our business, evaluating our structure, and evaluating where we're making investments. And we've seen some cost savings opportunities and reinvestment opportunities in higher margin businesses as a result of that. So, when you take those two factors into play, we -- it gives us confidence in raising our outlook for our adjusted operating profit margins for the year. In terms of pricing, pricing is ultimately up to the retailer at point of sale. And most of our pricing outlook really is to cover costs, both in terms of freight as well as the bill of materials.
Alok Patel:
Got you. That makes sense. Just a quick becoming a more digitalized gaming-oriented company, how does that kind of alter the historically recessionary, resilient nature of Hasbro? I guess, bringing it another way, which is of the coast and entertainment, how resilient are those segments in an economic downturn compared to Consumer Products?
Chris Cocks:
Well, Wizards of the Coast has grown for, I think, 12 out of the last 13 years. And that growth spurt started in 2008, 2009. So, we see games as pretty economically resilient. And generally speaking, we see the toy industry as being a proven economically resilient industry to economic headwinds.
Alok Patel:
Got you. okay, that’s all I had. Thank you.
Chris Cocks:
Thanks.
Operator:
Thank you. At this time, we've reached the end of the question-and-answer session. I'll now turn the call over to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Thank you.
Operator:
This will conclude today's conference. You may disconnect your lines at this time and thank you for your participation.
Operator:
Good morning, and welcome to the Hasbro Fourth Quarter and Full Year 2021 Earnings Conference Call. At this time, all participants are in listen-only mode. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Incoming Chief Executive Officer; Rich Stoddart, Hasbro's Interim Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Chris, Rich and Deb providing commentary on the Company's performance then we will take your questions. Eric Nyman, Hasbro's Incoming President and Chief Operating Officer, will be joining us for Q&A. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Chris Cocks:
Thanks, Debbie, and welcome, everyone, joining today. I'm thrilled to be starting as Hasbro's CEO later this month and overwhelmed by the outpouring of well wishes from employees, partners and stakeholders since the announcement. The positive response is a testament to this amazing company and the wonderful people, brands and fan communities around the world that make it so special. Hasbro is unique in our ability to create cherished childhood memories that translate into lifelong favorites. Our brands stand toys that inspire wonder to collectibles that showcase fashion, board games that bring families together to gaming systems with thriving global fandoms and animation that delights children to feature films and video games that engage audiences of all ages. As CEO, I'll be working with our team focused on three long-term priorities. First and foremost is driving growth with the Brand Blueprint. At the heart of Hasbro is the Brand Blueprint. It enables us to expand the value of our brands and capabilities as we engage our fans across all aspects of play and entertainment from consumer products to games to streaming TV shows, executing through our owned and operated assets and the best partners in the industry. We've seen significant success with this strategy with brands as varied as PEPPA PIG; TRANSFORMERS; and most recently, MY LITTLE PONY. And I'm excited as we extended benefits to more brands from PLAY-DOH to MAGIC
Rich Stoddart:
Thank you, Chris. The global Hasbro team finished the year strong, delivering full year results above our guidance, including 17% revenue growth, a 40 basis point improvement in adjusted operating profit margin, 23% growth to $1.3 billion in adjusted EBITDA and over $800 million in operating cash flow. Deb and I are very proud of the Hasbro team and all they accomplished in the past several months. Throughout the year, and especially in the fourth quarter, we successfully navigated supply chain challenges across the business, delivering another record year for Wizards of the Coast, growing consumer products revenue for the year and fourth quarter and achieving robust content deliveries above 2019 levels in our Entertainment business. The Brand Blueprint strategy is driving profitable growth across our diversified portfolio and Hasbro's unique set of strategic assets provide the foundation for maximizing the value of both our existing franchises and new IP. We have and are investing significant capital around the Blueprint, expanding and growing our powerful gaming portfolio, including in MAGIC
Deb Thomas:
Good morning, everyone. As Rich said, we're incredibly proud of the performance by the Hasbro team over the past several months to turn in an outstanding year. This includes full year double-digit growth in revenue, operating profit, earnings and adjusted EBITDA. We grew revenue across segments, brand portfolio and geographies. Wizards in digital gaming had its best year ever, doubling the size of the Wizards business two years earlier than anticipated. We furthered the integration of eOne, launching new increasingly Hasbro brand-led content campaigns as well as Hasbro's line for PEPPA PIG and PJ MASKS. We remain on track to achieve the $130 million run rate of cost and in-sourcing synergies by the end of this year. We strengthened our balance sheet, paying down over $1 billion in debt, ending the year with over $1 billion in cash. And after reducing our debt-to-adjusted EBITDA last year by 1.7x to 3.1x, we are on track to hit our target of 2x to 2.5x by year-end 2023. And we invested across Hasbro to profitably grow for the long term while returning cash to shareholders, including a 3% increase in the quarterly dividend announced today and effective with our next dividend payment in May. Our 2021 results and current year outlook support our view to growth and value creation over the coming years. For the year, revenue grew 17% year-over-year and 8% versus pro forma 2019. MAGIC
Operator:
Thank you. At this time, we'll now be conducting a question-and-answer session. [Operator Instructions] Thank you. And our first question comes from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
Thank you. Good morning, everyone. Chris, I have a question for you, and then, Deb, one clarification. Chris, my question is really regarding your number three initiative from your prepared remarks, the gaming and DTC strategy. I'm hoping you can connect those to some of the growth targets that Deb just laid out. I think she mentioned for Wizards and gaming, the expectation was high single to low double-digit growth. So maybe help us think through the DTC component of that? And just remind us how much of the business is DTC today, if any at all?
Chris Cocks:
Well, so on games, when we look at 2023 and beyond, we look at continued growth in our tabletop business, consistent with our historical norms, and we look at a robust slate of new digital games that will be coming to market, both as we've talked in the past, Steph, digital tabletop, which is kind of an extension of our core games as well as extensions into more traditional video game categories like role-playing games, action adventure and strategy. And so, we'll be sharing more details about that over the next several quarters, and we expect some significant growth from those initiatives as we've been putting in significant investment in them. On direct-to-consumer, we have a variety of direct-to-consumer initiatives across the Company. Wizards of the Coast and digital games drive several of those. We would consider Arena to be an example of a direct-to-consumer business because we run that service and primarily adjudicate payments through our own proprietary means. We also have our secret layer business, which has grown significantly over the last several years for MAGIC. And then I'm going to turn, I think, the second half of the question over to Eric Nyman, who can talk a little bit more about what we've been doing on the Consumer Product side with Hasbro Pulse, which has also had tremendous growth. Eric?
Eric Nyman:
Thanks, Chris. So Steph, I think you know our Hasbro Pulse business, we don't disclose that amount for the pulse, but we have seen great growth. We did double it again in 2021. We have some incredible new announcements coming in 2022, and we look forward to sharing those with you in the upcoming months.
Steph Wissink:
Great. Very helpful. And then, Deb, I wanted to just go back to your comments on comparability in the quarters in 2022, recognizing you have some onetime items that won't repeat. But also, can you help us just think through maybe in semesters, if you'd like, versus quarters, how to think about the first half versus the second half? I know June was an unusual comparison with a few things in that quarter specifically. So just help us think through maybe the sequencing of this year for our models. Thank you.
Deb Thomas:
Sure. So absolutely. Let me just start with the Entertainment business. As you know, Entertainment is so dependent on when deliveries take place, right? So I would think a little bit about that similar to the cadence of 2021 from an Entertainment standpoint. As you mentioned, June was a big quarter. The second quarter was a very big quarter for us in Wizards of the Coast in digital gaming and also, we have some exciting initiatives in consumer products as well. So as I think about the year, I think the most difficult comps for us this year from a cost standpoint are really in the first quarter. We've got high capitalized freight and input costs. And as we mentioned, our price increases don't take effect to cover some of that until the second quarter. So if you think about cost pressure standpoint, it's really the first quarter. And from a comp standpoint, given the success of MAGIC
Steph Wissink:
Very helpful. Thank you. Congrats on a good quarter.
Chris Cocks:
Thanks.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Good morning, and thanks for the question. Deb, I wonder if you could dig in maybe a little bit on the entertainment side of the business again. As we think about where the growth is coming from in the business in 2022, can you maybe give us a little breakdown of live-action TV versus movies versus animated programming? Where are going to be sort of like the puts and takes for those segments? And how much of the business is coming from frontline versus catalog?
Deb Thomas:
Sure, Eric. As we kind of look out over the business, we had a great year of deliveries, and we saw theatrical start to come back in 2021, still wasn't anywhere near the levels of pre-pandemic, but it's starting to come back. So as we think about deliveries moving into 2022, we do have a few movies that are scheduled to be delivered. We have a couple in the early part of the year from eOne and one in the later part of the year. It's still in production right now. And we think as we move into 2023, obviously, that will be a bigger year as we did production on DUNGEONS & DRAGONS with our partners at Paramount and Transformers
Eric Handler:
Okay. Thank you. And just as a follow-up, as we think about the Hasbro Gaming segment, and that's stripping out MAGIC and whatever else is, and MONOPOLY, which go into franchise brands, you've had excellent growth over the last two years. Is that a segment that probably we'll see challenging comparisons for 2022?
Chris Cocks:
Yes. So I think -- thanks for the question, Eric. So look, the gaming portfolio is extraordinarily strong and has been a real leader. As we pointed out, we would point you to the $2.1 billion at 19% growth. And we've got some powerful brands in there. Clearly, gaming has had some robust demand as we were in a COVID environment. And so very tough comps, and yet we're still growing that business, and we see upside for the business going forward.
Operator:
Our next question comes from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
And Chris, congrats on the new role. We look forward to working with you. I was wondering if you could talk about current POS trends for the industry in Hasbro. And what is sort of general retail inventory situation? I know you alluded to perhaps better retail inventory versus on hand. But just a bit of more detail would be helpful. And then I have a quick follow-up on gaming.
Chris Cocks:
Maybe Arpine, I will have Deb take the inventory question first.
Deb Thomas:
Sure. So just from an inventory standpoint, as we mentioned, both our inventory, our owned inventory and retail inventory was up a bit at the end of the year. And that's really input and freight costs that are capitalized in that inventory. Now the good part is what's in transit is our new spring releases for MAGIC and for our Consumer Products business. So, it's an excellent quality and it is being slightly impacted though by those higher input costs as we think about inventory.
Rich Stoddart:
And then our opinion as it relates to POS, so we did include a summary of POS in the presentation. So please take a look at that. But North America was up low single digits for Q4 and full year. And double-digit growth, maybe back to Eric's point on games, double-digit growth for games in Q4. International declined. And clearly, low in-stock levels, was a driver and a headwind for POS the portfolio. I may ask Eric to just anything you want to add on POS?
Eric Nyman:
Yes, I'll just include maybe some highlights. Thanks, Rich. Arpine, if you think about some of the good stories we had in 2021, some highlights include things like MY LITTLE PONY, which grew more than 100% in Q4 following the movie release that Deb and Rich both mentioned, grew double digits for the full year. Our TRANSFORMERS' POS was up in Q4, which contributed to double-digit POS growth for the year. Deb mentioned Marvel and how that strong partnership. Marvel POS, led by Spider-Man, was up high teens for the year. And we had things like Ghostbusters and GI Joe, both which were propelled by theatrical launches, which were up more than 100% for the year. In addition, we had growth in brands like PLAY-DOH and For Real Friends and Play School, which increased. And we also talked about the POS growth for PEPPA PIG and PJ MASKS, which we started shipping in the second half of the year and really started seeing POS in the fourth quarter.
Arpine Kocharyan:
Great. Great. I was hoping you could add some color on current POS trends. But just quickly, my gaming question. What is implied for the gaming business operating margin for 2022? Because clearly, for the full year, for 2021, that business came in substantially above the 39% guidance you had initially given. Where do you think those margins could get to for 2022?
Deb Thomas:
Sure. So absolutely, Arpine, as we launch games, we did see the higher depreciation we expected. As we talked about, we continue investing for that long-term growth. So our higher admin cost reflects hiring people to do that. And we did have that. That being said, our gaming portfolio -- overall, our gaming -- Hasbro gaming has high teens, low-20s margins. And when you look at our total gaming portfolio is in the low-30s operating profit margin. So as we grow that category -- and that's why it's important that we said today, despite the fact that we're growing, our gaming portfolio overall is continued to expect to have operating profit margins in the low 30s as we go forward. And our Wizards of the Coast and digital gaming segment is expected to not only grow revenue and, as Chris mentioned earlier, at a greater pace in '23 and beyond as some of the games that we've been investing in come to market, but we expect that segment to maintain operating profit margins over 40%.
Operator:
Next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Deb, can you remind us what the plans are for debt reduction in '22 and '23? Will you be paying down debt this year? Or is the -- your aspiration to get to the 2x to 2.5x leverage multiple in '23 just a function of improved adjusted EBITDA? And then separately, you mentioned the non-cash charge taken related to the Discovery Family Channel during the quarter. Given the changes, across the cable industry that, were referenced, can you comment on your commitment to this business? And does it make sense to maintain the 40% stake going forward?
Deb Thomas:
Thanks Drew. Well, first, the debt-to-EBITDA question, yes, we intend to pay down debt this year. We expect to hit our targets of 2x to 2.5x through a combination of EBITDA growth as well as debt repayment. That being said, we maintain our capital allocation strategy. First and foremost, we invest in the business. We've talked about how some of those investments, particularly in our gaming portfolio, have delivered growth of 150% and above in revenue. We continue to plan to make those long-term investments in the business around the Blueprint to drive that profitable revenue growth going forward. That being said, right now, those targets are the right targets for us. We think, given our current projections, we'll hit them in 2023. And that's -- so that's how we look at it. But it is a combination of debt paydown -- additional debt paydowns as well as EBITDA growth. With respect to the investment in Discovery Family Channel, listen, it was a great investment for us. We made it over 10 years ago. It allowed get our programming on the air. It really drove the beginning of the Brand Blueprint strategy. And you think about MY LITTLE PONY coming back in again, well, we've reinvented it now. It had a great run for a long time. It's been a terrific investment for us. It's driven over $1 billion in revenue for the Company. It's returned a significant amount. Listen, there's just changes happening in the cable industry. I think as we look around us, we see it too, more people moving to streaming, more people moving on to different things. That being said, discovery runs a great network, and all of their network is terrific. And it's been a great investment for Hasbro as we continue evaluating what we're going to do with it. We'll continue looking at what's happening. But it's been a fantastic investment for us over time. It's had a really great return. And just because of the way the accounting function works, we had a non-cash non-op charge in the quarter.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
I don't think there was any information on how you guys are thinking about capital spending this year in the deck. But can you give us an update on that? And on what you see as a working capital demand changes that we might see this year?
Deb Thomas:
Sure, absolutely. Jamie, from a CapEx standpoint, just straight CapEx, our expectation is it would be about $150 million to $180 million in 2022. And that changed from a year ago. If you recall, it's usually -- the majority is spent on tooling, but our increase is really due to digital game development as we sit and look forward, and that's driven us a bit higher over time. But that's really where the increase is coming from in our CapEx estimates for 2022. From a programming standpoint, I think we mentioned we expect $725 million to $825 million in content spend, up a tick from 2021, but that's a multiyear content spend. So as we look out past '22, we have a lot of new animated programming coming including new brands. So when you think about that, it's a multiyear spend that we're seeing in this year. So hopefully, that helps.
Jaime Katz:
Okay. It did. And then I think originally, the 2023 outlook was for above 15.7% for operating margin, and that's been lifted a little bit. Is that primarily due to just the mix of the portfolio and where the returns are coming from? Or is there something else we should be thinking about?
Deb Thomas:
No, absolutely. And that's a great question. Yes, we have been saying that we saw nothing holding us back from getting to over 16% operating profit margins. And we see that in 2023 and beyond. When we look at the mix of what we expect to have in our product line, we expect a greater mix of franchise brands, a mix of I talked a bit about the movies coming out in 2023, like Indiana Jones and TRANSFORMERS and Guardians and new Star Wars and DUNGEONS & DRAGONS. When we think about that and the growth we expect in our gaming portfolio, we expect to see operating profit margins based on that mix of greater than 16%.
Operator:
Next question comes from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
I was hoping you could talk a little bit more about Wizards of the Coast in the quarter. You gave us some good detail on the year, but discuss the operating margin decline to 30% or so, and if gaming -- if digital gaming grew in the quarter year-over-year?
Deb Thomas:
Sure. So as we think about margins, operating margins in the quarter, we did have depreciation. Not every quarter is the same, right? So we had some digital depreciation in the quarter. And that's really kind of what you're seeing from a quarter-on-quarter. I think said, it's still a very healthy and high operating profit margin within the quarter. And Chris, do you want to talk about...
Chris Cocks:
Yes. So I think within the quarter, it was just the quirks of when we depreciate when we capitalize and then also some advertising expenses related to an incremental release that we had Crimson Vale during the quarter as well as continuous support of Arena and scaling Arena mobile. The growth of the business has been very strong, exceeding our expectations. We continue to have a very positive outlook on it, both on the table top side and long term on the digital side for 2022 and beyond.
Gerrick Johnson:
Okay. Was the depreciation quarter, was that related to Magic
Chris Cocks:
Magic
Deb Thomas:
The depreciation was really just related to our games. The only other thing I would point out is people don't think about that -- think about this very often, but our Wizards of the Coast business, and not so much the digital side, but the tabletop side was also impacted by the freight and input cost issues that we saw in the Consumer Products business. So that card business from a manufacturing standpoint, if we look at components, the highest growth of components of our overall inventory this year within paperboard and print, right? And we think about the printing of the cards and the freight in for the cards as well. So that was the other thing that impacted us in the quarter. And we do expect to have a bit of an impact in the first quarter as well.
Gerrick Johnson:
Okay. Great. Can I ask about taxes real quick? Your tax rate seemed a little bit low in the quarter. I mean your op income hit my number, but your EPS blew the away. So what did I get wrong in taxes? And did you have a benefit in the quarter on taxes?
Deb Thomas:
We had -- we did have some adjustments on discrete items for the quarter. I mean, typically, we do file our tax returns as most companies do in that October time frame. So to the extent we have discrete return to provision items, we tend to see those in the quarter. As we are going through the integration of we probably had higher impact from that in 2021 than we would expect going forward.
Operator:
The next question is from the line of Fred Whiteman with Wolfe Research. Please proceed with your question.
Fred Wightman:
I was hoping you could just give a quick overview on how you see the new management structure going forward. You guys did not have a COO after John's retirement and would love to sort of get the latest thinking on delegation of responsibilities and sort of where you see the relative strengths across the management team today.
Rich Stoddart:
Yes, sure. So I feel very fortunate in the management team that I'm both inheriting and that we're bringing on board. In terms of our business unit leaders, Darren Throop will continue to lead entertainment in I think we have a fantastic new hire with Cynthia Williams coming on board at Wizards of the Fields. And she will be augmented by Tim Fields. Cynthia has a great digital and direct experience from Amazon, where she helped to found the Fulfilled by Amazon business and then most recently, on the Xbox team working along on a lot of their cloud services. Tim was the CEO of Kabam, one of the most successful mobile game developers in North America and I think brings a lot of great production experience as we scale our digital investments. And then, of course, we have Eric, who, in addition to being COO, will continue to run our Consumer Products team. Eric has been doing a fantastic job driving that business, growing our relationships with partners and thinking about the future of where that goes. In his expanded remit, he'll be taking on more and more strategic opportunities and operational opportunities across the Company, including running all of our global sales and marketing. And then in addition to that, we have Deb who continues as, I think, one of the best CFOs in the business, helping to think about strategic planning, helping us think about finance and accounting and then, of course, our Investor Relations. We have Tarrant Sibley, who will continue as our Head of Legal Affairs. We have Kathrin Belliveau, who is our Chief Purpose Officer and will run a lot of our CSR and ESG initiatives. And then we have joining us from Dell, Naj Atkinson, who will be our new Chief People Officer, helping us drive and scale this organization and grow the talent that we have within it.
Fred Wightman:
Super helpful. And Deb, just a clarification, I think you guys said you were on track for the $130 million of eOne synergies. I think previously, you were expecting $70 million of incremental savings in '22. Is that still a good assumption? Or did the timing of those benefits sort of shift?
Deb Thomas:
No, Fred, that is a good assumption still. I mean we're and we're still on track for the in-sourcing. We had a little bit of a challenging supply chain like everything else with our in-sourcing for PEPPA and PJ. And we've continued to work with some of our really terrific license partners actually, our consumer product license partners, as we move forward and deal with some of the supply chain challenges. But we are on track for the $130 million in the additional amount in 2022.
Operator:
Our next question is coming from the line of Mike Ng with Goldman Sachs. Please proceed with your question.
Mike Ng:
I was just wondering if you could talk a little bit more about some of the puts and takes in the Wizards business over the next couple of years. Specifically, what are some of the key things creating tough comps for 2021? Is it some of the digital deliveries? I think there was a DUNGEONS & DRAGONS game. And then I think it's Dark Alliance. And are you guys on track to deliver a new D&D game over -- each year over the next couple of years?
Rich Stoddart:
Yes. Mike, I'll take this one. So on the tabletop side of the business, we predict more historical norm growth after an extraordinary 2021. A big part of -- a big function of that is last year, we had six of what we call premier releases, which are our large MAGIC set releases versus five historically. This year, we'll also have six, but you're comping those two. So it's more about base underlying growth in the business and the user base. On the digital side of the house, last year, we had Dark Alliance, which shipped at the end of Q2, beginning of Q1 -- sorry, beginning of Q3. And then so, we won't be comping that this year. And then we also had MAGIC
Operator:
Our next question comes from the line of Megan Alexander with JPMorgan. Please proceed with your question.
Megan Alexander:
I was hoping you just talk more about the puts and takes on the operating margin for the full year. You spoke to some gross margin pressure in 1Q before the pricing actions go into effect. But do you ultimately think you can recoup the freight pressure as we get kind of to the back half of the year, especially as you lap some of the unusual air freight expenses?
Deb Thomas:
Yes, absolutely. As we said, we expect operating profit margin expansion in 2022, just not reaching our full goal of in excess of 16% by 2023. We do expect to continue challenges with freight costs and input costs for the better part of this year. We do have the pricing coming into play, but it still remains a challenging environment, we think, in 2022. So as we think about that, the first quarter is difficult, but just because the price increases come into play in the second quarter and beyond. And we're very excited about the new launches and all the innovation that we have coming out throughout the year, but in particular, around the holiday season.
Megan Alexander:
Great. That's really helpful. And then just as a follow-up, could you maybe talk a little bit about what you've seen in POS trends do lap the stimulus payments in January? And maybe how does that inform your expectations as we lap the double stimulus payments coming up in March and April?
Deb Thomas:
Sure, absolutely. As we mentioned in our prepared remarks earlier, the toy and game industry has had incredible growth the past couple of years, really above trend. And when you look at things like stimulus payments going away, inflation, right? I always like to say around the table, guys, look, how much milk costs today versus how much it costs a year ago, I think everyone is seeing inflation. That's why we expect the industry to be more muted this year, maybe even down. I mean we have a lot of innovation and a lot of new things coming with a lot of great entertainment coming this year, which we believe is going to drive a lot of our demand, and that's why we think our business can grow. But we do expect to see a bit more muting in the toy and game industry in 2022 just because of all these things that aren't hitting global inflation and stimulus payments, as you mentioned it, in other parts. That being said, we expect the entertainment industry to grow this year, as theater is coming back online and people are going back out and content demand continues to be at an all-time high as well as digital gaming and gaming industry overall, we expect to continue to grow. So that's the benefit of all of the parts of our business working together around our blueprint. And that's what we think gives us a distinct advantage in this type of market.
Operator:
Our next question is from the line of Linda Bolton Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton Weiser:
I was just thinking about the Consumer Products business more longer term. And I guess we don't have your segments going -- your profitability going back to 2016, but that's when your overall company margin kind of peaked at 16.4% operating margin. How does the consumer products margin kind of very roughly compare back then to what it is today? So I guess it's around 10% operating margin today. Was it much higher back then, moderately higher? Just trying to think of what the profitability potential of consumer products is longer term beyond where we are today.
Deb Thomas:
Sure. Well, we expect our Consumer Products business operating profit margin to continue expanding. I think in 2022, we've talked a lot about the cost pressures that hit that business. And we've talked about in 2023 and beyond, we expect our operating profit margin as a company as a whole to expand above 16%. We expect a bit faster expansion in Consumer Products operating profit margin in 2023 and beyond. So while I can't go back to 2016, because our business had many facets to it at the time, and it's our business as a whole, we do expect that our business will continue to grow. As a company we'll be in excess of 16% operating profit margin similar to those levels in 2023, and our Consumer Products operating profit margin will expand over time.
Operator:
Next question is from the line of Alok Patel with Berenberg. Please proceed with your question.
Alok Patel:
I wanted to ask about the Disney Princess license. I think I heard Deb said that at the peak, it was contributing about $250 million in revenue. Can you comment on, how much of the revenue contribution is coming from Star Wars and the Marvel portfolio?
Deb Thomas:
So we did say that, over the term of the Disney Princess and Frozen license, it's averaged about $250 million per year of revenue. And the peak was in 2019 with the Frozen movie. So if you just think about that on a revenue standpoint, we continue to remain very excited about our partnership with the Disney Company and continuing with Marvel and Star Wars. And we're all very excited for Indiana Jones. We had a license for Indiana Jones many years ago. And I've had the opportunity to look at some of the products we're bringing out, and it's just fantastic. So we're very excited about our partnership continuing with the Disney Company. We have not specifically talked about profitability in those lines in total. But I will say, we've said in the past, our Partner Brand portfolio in total in the past has had mid-single-digit operating profit margins. But our expectation, as we move beyond 2023, is that would grow to high single, low double-digit operating profit margins in 2023 and beyond.
Alok Patel:
Okay. So just as a follow-up, would you say that the Disney Princess license compares favorably to Star Wars or the Marvel one? I just kind of want to get an understanding of how this changes things just how to compare -- for comparative purposes.
Deb Thomas:
Each license is different. And depending on what goes into content creation within those brands, each license has a different margin profile as you look at it. So what I would say is in 2023 and beyond, we expect our Partner Brand operating profit margins to expand to high single, low double digits, more in line with some of the other parts of the portfolios of our business.
Operator:
Thank you. We have reached the end of the question-and-answer session. I'll now turn the floor back over to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. And management's prepared remarks will be posted on our website following this call. Thank you.
Operator:
This concludes today's conference. You may disconnect your lines at this time. We thank you for your participation.
Operator:
Good morning. Welcome to the Hasbro Third Quarter 2021 Earnings Conference Call. At this time, all parties will be in listen-only mode. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you. Good morning, everyone. Joining me today are Rich Stoddart, Hasbro's Interim Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Rich and Deb providing commentary on the company's performance, then we will take your questions. Our earnings release and presentation slides for today's call are posted on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Our discussion will be based on adjusted results, which exclude several items associated with the eOne acquisition outlined in our release today. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Rich Stoddart. Rich?
Rich Stoddart:
Thank you, Debbie and welcome to everyone joining us today. I'm Rich Stoddart, Interim CEO at Hasbro. Before we officially begin the remarks on the call today, I want to take a moment to reflect on the passing of our beloved leader and friend, Brian Goldner. I know many of you share in our sadness for his untimely passing. Brian was not only an accomplished CEO, he was a true visionary who transformed an almost 100-year-old toy and game company into a leading global play and entertainment company, but his impact can be felt well beyond Hasbro. He changed the game completely. He believed in the power of a story, seeing the potential for omnichannel storytelling and content built on powerful brands. He architected a compelling road map for Hasbro's growth in the Brand Blueprint strategy, and was so proud of where it has taken Hasbro, but even more so in its power and future potential now with eOne as an integrated part of the family. I had the privilege to work together with Brian and the Hasbro team for the last seven years, and serve on the company Board, most recently as Lead Independent Director. During that time, the company transformed its talent, its culture, its brands, and its potential as it executed the Brand Blueprint. In my new role as interim CEO, I will continue to work with a talented leadership team Brian put in place over the last 13 years, along with the powerful culture at Hasbro to supercharge the blueprint and build on the company's strong momentum. Hasbro is performing at a high level and with a clear, well-understood strategy. To ensure our success continues, I will be focused on five key priorities
Deb Thomas:
Good morning, everyone. On behalf of Hasbro employees globally, I would like to thank Rich for stepping up at this time for us, our Board, our shareholders and our company. The past couple of weeks have been difficult for all of us at Hasbro. Brian is missed, but the impact he made is unmistakable. We heard from so many of you remarking on Brian's leadership and your positive personal interactions with him. Thank you for sharing these memories with us. Brian empowered me and the executive team to run Hasbro and together we are, and we'll continue doing that. Brian was proud of our third quarter results. They showcased the strength of Hasbro's unique business model with growth in Entertainment and at Wizards in both tabletop and digital gaming. Our results also show the strength of our global teams as they expertly manage through supply chain disruptions and position us for growth in the fourth quarter and for the year. Brian believed as we do in investing to grow to unlock Hasbro's full potential and create value for our shareholders. Our priorities remain the same and we are executing against those priorities. The quarter highlighted our focus on de-levering our balance sheet as we repaid an additional $400 million of debt, bringing our year-to-date total to $972.5 million of long-term debt retired. We also paid the dividend, which has been maintained following the eOne acquisition and throughout the pandemic. At quarter end, cash on hand was $1.2 billion and we toward our goal of returning to our target of two to two and a half times debt to EBITDA and maintaining our investment-grade rating. For the quarter, revenue grew 11% versus last year and 6% versus pro forma 2019. MAGIC
Operator:
Thank you. At this time, we'll be conducting a question-and-answer session. [Operator Instructions] Thank you. And our first question is coming from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
Thank you. Good morning everyone. I just want to start by saying for those of us on this side of the call, Brian's absence in his voice has really felt today. So, it was a privilege to know him, and our sympathies are with all of you and his family. Rich, my question is for you. It's a question we're getting most from stakeholders right now, which is, can you share a little bit more about the search in terms of characteristics, background as you think about the Blueprint, who is the type of individual that you're looking for to really guide the next the company? Thank you.
Rich Stoddart:
Thanks Steph and I have to say how much we appreciate your sentiments. Brian didn't just touch Hasbro, he touched a lot of people in the world. And -- so thank you for that. So, as I said in my remarks, the search for the permanent CEO is not something that is just beginning now. The Board is and always has been thinking about succession as a matter of course, it is a responsibility of the Board to think through. And that work that they've been doing, I think, provides a very strong foundation for the naming of a new long-term CEO, and that process is well underway. I will say the commitment and belief in the brand Blueprint as the strategy for Hasbro go forward is greater than it's ever been. I think what you saw in this quarter is just the beginning of the potential of the Blueprint to drive this company forward. I'll say -- use the Brian is -- I guess right now to say this is not a point of arrival for Hasbro -- or not a point of departure for Hasbro, it's a point of -- sorry, not a point of arrival but a point of departure, right? This is the beginning of the Blueprint proving itself out in the world. And so I think the characteristics of a leader are, A, a fantastic leader who believes in this team and this company and this culture to take it forward and b, someone who can continue to expand on the blueprint and drive that vision forward.
Steph Wissink:
Deb, could I put out a follow-up question for you on the guidance. I'm just getting a few e-mails this morning on what's built into your operating margin target from a cost and pricing perspective in the fourth quarter? Have you taken a similarly conservative approach as you did to the sales guidance?
Deb Thomas:
Yes. Thanks, Steph. I appreciate the question. Now absolutely, as we said, we have orders on hand to meet the top end of our guidance range for revenue, but we're feeling the cost pressures that the rest of the industry is feeling. And we are also feeling the supply chain pressures that the rest of the world is facing right now. It's funny, I went to buy something at the grocery store the other day and the shelf was empty. And I'm like, okay, I'm not going to fell for another brand. I'll just go with that for now. But the important thing is we've got everything in place, so there will be Hasbro toys and games on the shelves this holiday season. The team has put a lot of process in place, some of which includes air freight. Our air freight expense was much higher in the third quarter than it typically is, and we do expect it to be higher in the fourth quarter. We don't intend to take additional price increases this year. So what we have built in is what is there to cover our costs. So overall, we still are in firm belief that we can hit our guidance of double-digit revenue growth at 13% to 16%. We have orders for the high end, but some things will be beyond our control. And we believe that we can achieve operating profit levels in line with last year for the full year as well.
Steph Wissink:
Thank you very much.
Operator:
Our next question is from the line of Eric Handler from MKM Partners. Please proceed with your question.
Eric Handler:
Good morning. Thanks for the question. I wonder if we could talk a little bit about Magic
Rich Stoddart:
Yes. Thanks for the question, Eric. So I know this is a question you've been poking at in the past. And I want to reiterate what I think the team has been saying in the past, which is that these -- the mobile and digital gaming and tabletop gaming are neither cannibalistic nor separate. They really are an ecosystem that mutually supports it. So we are continuing to grow Magic Arena. The mobile platform is a critical source of new users for Magic Arena. And at the same time, tabletop is increasing as well. And I think what you're seeing is the power of that expanded omnichannel experience. . Maybe though, Chris, I'll just ask you if you want to comment any further on Eric's question?
Chris Cocks:
Sure. Thanks, Rich. Hi, Eric. Yes, the Magic business had a very strong and has overall, had a very strong 2021. By the end of Q3, in fact, Magic is already bigger this year than it was in all of 2020, which was a record year for us. Arena is a major contributor to that. Mobile has been a terrific source of new users for the brand, and we see a very healthy crossover between users who come on board digitally, who migrate to tabletop, and likewise, tabletop players who want to play a more magic in play, both on mobile and PC. And so I think the combination of those factors plus the segmentation we've been driving in our business has done an excellent job in terms of growing our overall user base, enhancing our engagement with fans, and driving our average revenue per user.
Eric Handler:
Great. And just as a follow-up. I know during the pandemic, a number of Hobby stores were closed, e-commerce was beneficial for selling physical sets. I'm curious now that Hobby stores are fully reopened. We're seeing more in-store tournaments, are you starting to see an oversized rebound with the physical sets at all?
Rich Stoddart:
Chris, do you want to take that?
Chris Cocks:
Great. Yes, sure. Yes, we were very impressed with our Hobby channel partners and how they rallied with the realities of the pandemic prior to April of 2020, only about 35% of our Hobby stores offered any kind of online solution or curbside solution. And over the last 18 months, we now have over 80% of them offering their wares online and as a curb side solution. And so our overall mix of business has actually stayed remarkably similar during the overall pandemic. Hobby has grown. Our online and e-commerce partners have grown, and our mass partners have also grown. And I think it's a testament to kind of like the strong foundation that is underlying both the MAGIC business as well as the D&D business and our ability to partner with all those partners across different channel mixes.
Eric Handler:
Great. Thank you very much.
Operator:
The next question is from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Thanks very much. Thank you. Please accept our heartfelt condolences. We were very saddened by Brian's passing. He will be very much missed. To follow-up on earlier question, even top end of guidance for Q4 would imply perhaps less than 10% operating profit margin. First, is my calculation correct? And I know there are some moving parts like Prime Day comps and MAGIC card release sort of cadence. But could you perhaps spend a few minutes going over kind of puts and takes? I know, Deb, answered a good chunk of it already. But if you could sort of size it for us, that would be great. And I have a quick follow-up. Thank you.
Deb Thomas:
Sure. Well, we talked a lot about the product that we have to deliver and as a matter of fact, the $100 million that shifted from Q3 into Q4, we talked about most of that's already been delivered. And in fact, if you look at just our inventory, never mind retail inventory, 40% of our inventory balance at the end of the quarter was in transit. So, that's here now, and we can ship that. So, we're very excited about the opportunity. We have plenty of things on the water. We are going to continue to use air freight for the quarter, and the team has done a terrific job, actually making sure that we will have full shelves of products, Hasbro toys and games for the holiday season. That being said, some of that costs a bit more and we've also talked a bit about advertising. It's very important that the consumer comes and takes away that product. So, in an effort to make sure that the POS is there that we're reaching the consumer will have higher advertising expense in the quarter as well. So, some of the puts and takes, some of the costs are going to be a bit higher which is why we said we believe our overall gross margin will be more in line with 2019 -- pro forma 2019 than 2020 because of the excellent deliveries that we expect on the Entertainment side, the good mix from our Wizards of the Coast business, but also our consumer products business, which does have some pressures on the cost side as well. So all of those things brought together, which is the beauty of our portfolio and our advanced business strategy. We have three businesses that work together that are going to allow us to achieve that revenue growth and operating profit margins that are in line with a year ago at about 15%. That being said, we also believe in our medium-term guidance that there is no inherent reason why we can't have operating profit margins over 16%. And we're well on our way to managing that. We're just dealing with some short-term issues that the rest of the world are dealing with as well.
Arpine Kocharyan:
Right. Right. Thank you. Are you able to share what percentage of your volume you expect to go through direct imports in Q4? If not, no problem. Thank you.
Deb Thomas:
So overall, our direct import business, we do expect it will be around similar levels to a year ago. I will say with the supply chain issues that the world is facing, our customers aren't immune to that as well. And we've been working very closely with them to ensure they have the product they need on shelves at the right time. As a matter of fact, partnering with them, if we can get containers and they can't, for example. So overall, I think our direct import business may be down a tick from a year ago, but overall in line, not significantly different.
Arpine Kocharyan:
Thank you very much.
Operator:
Next question is coming from the line of Jaime Katz of Morningstar. Please proceed with your question.
Jaime Katz:
Hi. Good morning. And just want to echo the condolences that have already been sent to the team. But I'm hoping you can comment on capital allocation, particularly the continued reduction of debt and the walk back to investment grade. Is there an ability now to get back to that investment-grade target faster than originally planned, that three to four years? Thanks.
Deb Thomas:
Thanks, Jaime. Yes. So we're really proud that we're an investment-grade company, and we've maintained our investment-grade status even after the acquisition of eOne. It's been very important to us, and we've worked very closely with the rating agencies to make sure they know our plans and how we're stepping along the way. Our capital allocation priorities really are the same. First and foremost, we invest in our own business. You see that in the growth, in Entertainment this quarter. You see it in the growth in Wizards. You see it behind all the wonderful innovation in our consumer products business. So we do believe in investing in ourselves first. Beyond that, we are committed to getting back to the 2 to 2.5 times debt-to-EBITDA. Right now, that is the right place for us. We believe that lets us keep investing for the future and continuing the growth trajectory that Hasbro has been on. And then thirdly, we will return excess cash to our shareholders. We have had maintained our dividend even after the acquisition of eOne. We maintained our dividend throughout the pandemic. That's important to us and to our Board as well. So we continue to have our capital allocation strategy to be consistent with the way it's been in the past. And we are proud to be an investment-grade company.
Jaime Katz:
Thank you. I'm sorry, I misspoke. I meant to say the leverage target rather than investment grade. And then are there any idiosyncrasies we can be -- we should be aware of on the cadence of spend for programming over the next few quarters that could help us think through how that cost metric might change?
Deb Thomas:
So, from a spend standpoint, we still expect to be between the $600 million and $750 million for the full year this year, probably a little bit closer to the high end, if you look at where we're sitting this year. And as you know, that spend will translate to revenue in future years. So, -- and some this year as well. We've got great deliveries planned for the fourth quarter. And maybe, Darren, you could talk a little bit about some of the deliveries and what we have planned for 2022?
Darren Throop:
Yes. Sure, Deb. Thanks. Yes, through the fourth quarter, as was mentioned, we've got more deliveries coming for the Rookie Season 4. We've got Yellowjackets deliveries through this quarter. We've got the second season of Moonshine delivery. We've got lots of children's animation product delivery, PEPPA PIG Season 9. We've got Clifford
Jaime Katz:
Thank you.
Operator:
Next question is from the line of Fred Whiteman with Wolf Research. Please proceed with your question.
Fred Wightman:
Hey guy, good morning. I just wanted to follow-up on your commentary about the medium-term operating margin getting back to over 16%. When you look at a lot of what you've dealt with this year in terms of the input costs, how are you viewing those as far as transitory versus structural? And what do you think that means for pricing going forward? Could we need to price a little bit more over the next few years to offset that? How does that all shake out for that margin trajectory going forward?
Deb Thomas:
Good morning Fred. You're right, everyone -- the whole world, I think, is seeing input costs going up right now. Trends have been good lately. We've seen them coming down a bit in the last short period. However, the beauty of our Consumer Products product line is -- a lot of that product line is new every single year. So, we can engineer our product to hit certain price points. That being said, we do believe that there's going to be that the cost inflation we've seen is going to continue for a period of time. Looking at inflation, we're dealing in inflationary markets in most places. And again, I'll go back to what I could find on the shelves at the grocery store was more expensive, right? So, it's a matter of, I think, the -- all industries are facing a bit of this right now. But we do have the opportunity to reinvent our product line -- the majority of our product line every year, and therefore, we can just take cost out of it as we do that. We've been working very closely with our manufacturing partners to ensure they've got the right components to make the product and we'll have it. That's what's most important. And then we'll ensure that it's made the right way and priced appropriately for the market as well.
Fred Wightman:
Makes sense. And then I guess specifically on the fourth quarter, if we think about the timing of when those price increases hit in August, how should we be thinking about the consumer product margins specifically in the fourth quarter?
Deb Thomas:
So for the fourth quarter, we continue to see escalating costs from when we put our price increases in place. So you just think about the cost of air freight, and the cost of freight -- everyone has talked about supply chain and the cost of shipping, right, and ocean channels, and what's in place for acquiring additional transport cost to get holiday, which we will have. But that does put just some near-term pressure on some of the margins. Our -- the full impact of our price increases will take effect in the fourth quarter. And overall, we still believe our total gross margin, which includes our program amortization, which is representative of our deliveries as well on the Entertainment side, as well as our Wizards of the Coast business, which we've seen the digital side of that business grow. That's why our diversified business model really lets us say, we think our gross margins will be in line with 2019. But more 2019 than 2020.
Fred Whiteman:
Great. Thank you.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Great. Thank you. Good morning. I'd like to express my team's condolences as well. Brian was the toy Goat and my favorite sparing partner, so he'll definitely be missed. Deb, I want to ask you about Peppa Pig and PJ Masks, the in-sourcing of those products. What did those contribute in terms of, say, net revenue gain and net operating profit gain by bringing those in-house in a quarter? Thank you.
Deb Thomas:
Well, thank you, Gerrick, and thank you for your sentiments. We appreciate everyone's but you may have been Brian's favorites sparing partner as well. So we all really appreciate your comments very much, all of you. So thank you, and thank you for all the nice notes that you sent that meant the world to us and to everyone here. The Peppa Pig -- and we're so excited about Peppa Pig and PK Masks. We started shipping products for our line for Peppa and PJ in the third quarter. Some of this supply challenges we had did impact those lines. But they are here now, and on the way. From the quarter standpoint, we just started shipping in the third quarter, so we expect to see a bigger impact in the fourth quarter. As we've said, we think that the total impact for the year would be $75 million to $85 million, I think we said, and we're on track for that for the impact for the full year. And Peppa and PJ together have operating profit margins very similar to our franchise brands. So you think high teens, low 20s operating profit margins. So we're really excited about the brands, the lines. We fully integrated our consumer products business now. We'll continue to have external licensing partners through next year, and beyond that as well. Because there are some lines that we won't take on ourselves that we have great licensees that are doing that. So we've successfully integrated most of that business. We'll continue seeing more of the business integrated in 2022, and we're really excited that Peppa and PJ are part of the Hasbro family.
Gerrick Johnson:
Great. Thank you, Deb.
Operator:
Our next question is from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
Thank you for the question. First, I'd also like to express my condolences on behalf of our team to Hasbro and Brian's family, and friends for their loss. I just have one question for Chris or Deb. I was just wondering if you could talk a little bit about the cadence of MAGIC
Rich Stoddart:
Chris, why don't you take that?
Chris Cocks:
Sure thing. So, in 2021, we expanded our number of major set releases from six in 2020 to seven in 2021. Our next big release will be in Q4, which is called Innistrad
Michael Ng:
Thank you for all the thoughts Chris.
Operator:
Our next question is coming from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Thanks. And our condolences to Brian's family and the Hasbro team. So, my question is on the sales guidance. With the language for 13% to 16% growth this year, is there any more precision you can offer at the segment level? I guess more specifically, you were previously forecasting Consumer Products up mid-single-digits for the year, is that something you see is still achievable?
Deb Thomas:
So, overall, we do expect growth in all of our segments for the fourth quarter. That being said, there are some things on the supply chain side that really are beyond our control. I mean we've all read about every industry being impacted by ships floating outside of ports. That being said, we've increased a lot of ports. And Eric, why don't you actually talk a little bit about what we have put in place to ensure that we'll be able to get product on the shelves for this holiday?
Eric Nyman:
Sure. We feel confident that there will be plenty of Hasbro toys and games here for the holidays. And I think that's the headline we want to stress. We've already talked about the headwind of $100 million shifting from Q3 to Q4. And I do want to highlight, as Deb mentioned, the majority of that has already shipped to our customers around the world, which is really just highlighting that this is a phasing issue, not an issue of lost orders or lost sales. With regards to mitigation, we are proud of our teams. We took several steps to mitigate some of the challenges that we saw happening earlier in the year. We activated new ports in both China and the US. We've added multiple ocean carrier contracts to increase capacity around the world. We've expanded our trucker capacity as well, which helps move products to warehouses all over the world. And we're ready for Q4 with plans lined up to meet as much demand as possible to deliver peak shipments during the peak season. So I feel we're ready to go, and we appreciate the question.
Drew Crum:
Thank you.
Operator:
Our next question is from the line of Alok Patel with Berenberg. Please proceed with your question.
Alok Patel:
Hi. Thanks for taking my question. I was wondering if you guys can comment a little bit on some of the price increases that were supposed to be an effect in Q3? How have they materialized versus expectations? And with POS up strong, is there more room to pass on some of the cost to the consumers and the retailers?
Rich Stoddart:
Yes. So the first thing I'd say is just to remember, right, retailers set the pricing. But we did -- those price increases went into effect in August. And so we're really seeing the full impact of that pricing in Q4. So Deb, I don't know if you have anything to add to that?
Deb Thomas:
Yes. I agree you, Rich. I think you hit it on the head. The retailer actually sets the price to the consumer, we don't. So we won't be taking further price increases in 2021. That would be very disruptive to our retail partners as well as if you think about the cost of running a company to implement something like that at this point is very difficult, right? So we want our retailers to have predictability for their season as well. However, they set the ultimate price to the consumer, and there'll be plenty of Hasbro toys and games for the consumer to buy this holiday season.
Alok Patel:
Got you. Thanks. That’s all I have.
Operator:
Thank you. At this time, we've reached the end of our question-and-answer session. I'll turn the call over to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Thank you.
Operator:
Thank you. This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning. And welcome to the Hasbro Second Quarter 2021 Earnings Conference Call. At this time, all parties will be listen-only mode. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President, Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance. Then we will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude those non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone and thank you for joining us today. The Hasbro team delivered an excellent second quarter, highlighting the power of our portfolio and the benefits of supercharging our blueprint across consumer products, wizards and digital gaming and entertainment. Each segment grew revenues and profit on an adjusted basis in the second quarter. Overall revenue was up 54% from last year and 9% higher compared to pro forma second quarter 2019. Demand for Hasbro brands, products, and content remained strong. The team is executing extremely well to meet consumer, retailer, and audience demand in a dynamic environment while driving significant profit and cash generation. As communicated earlier this year, we are on track to grow revenues, adjusted earnings, and adjusted EBITDA this year. This includes revenue growth in all segments to achieve double-digit revenue growth for Hasbro. We also continue to believe we can reach an adjusted operating margin level approximately in line with last year's adjusted level of 15.1%. We delivered two quarters of excellent results so far, and given these results in favorable mix, year-to-date adjusted operating margin is 570 basis points higher versus last year's first half. We successfully established price increases that go into effect during the third quarter and provide an offset to the rising input and freight costs in the business. These supply chain pressures are meaningful, but given the strength in our business, the actions we have taken combined with our global footprint, we continue to believe we can meet our full year targets. The team is doing tremendous work from manufacturing, to logistics, to partnering with our retailers, to ensure there is product to meet demand. It is not easy, and we'll work through challenges every day. Deb will speak to this further. Each brand category grew in the quarter as did six of our seven franchise brands. MONOPOLY declined slightly versus a very robust quarter last year. Franchise Brands, Hasbro Gaming, and Emerging Brands were each up versus second quarter 2019. Partner Brands and the TV/Film/Entertainment categories were essentially flat with two-years ago as theatrical releases and content production is returning. Wizards generated a standout performance this quarter, led by MAGIC
Deb Thomas:
Thank you, Brian. And good morning, everyone. The second quarter was another very good quarter for Hasbro. The team executed at a high level to drive revenue growth, profit and margin improvement, manage a complex supply chain, while reducing debt and delivering a strong balance sheet. Revenues were up significantly versus last year, but importantly, also up compared to the second quarter of 2019, which did not have an impact from COVID. Each segment grew revenues and profits on an adjusted basis year-over-year. As Brian said, we're tracking to our full year goals and our outlook is in line with our prior guidance. The strength of our balance sheet and the sale of the Music business, which was completed early in the third quarter, enabled us to pay off $250 million of long-term debt prior to quarter end and another $100 million in July. Through today, we've retired $650 million of debt this year and are evaluating incremental opportunities for further reductions. At quarter end, cash on hand was $1.2 billion and we're making good progress toward our goal of returning to our target of 2 to 2.5 times debt-to-EBITDA and maintaining our investment grade rating. Receivables declined further in the quarter. DSOs were 60 days, a reduction of 37 days compared to Q2 2020 and down 24 days from pro forma Q2 2019. These are the lowest levels of DSOs in a very long time. This improvement is the result of higher sales, combined with improved collections and excellent work between the commercial and treasury teams across our business. Inventory decreased versus second quarter last year when sell into retailers was limited. Inventory remains below 2019 levels and of good quality. Retail inventory increased in markets where we were under stocked last year, including the US and Europe, and we continue to reduce our levels in certain markets like Latin America, which is helping improve profit in that region year-over-year. My discussion will be based on adjusted results, which excludes several items outlined in our release today, including a $101.8 million charge related to a loss on eOne Music assets held-for-sale and related pretax transaction costs of $9.5 million. Within our segments, Consumer Products revenue grew 33% behind gains in Franchise Brands, Emerging Brands and Partner Brands. While overall Hasbro Gaming grew in the segment it declined compared to the strong demand last year. Revenue grew in each geographic region. Licensed consumer products revenue increased again this quarter behind franchise and entertainment-backed brands, as licensed categories in the retail environment are improving. Foreign exchange had a favorable $19.1 million impact on the segment. Operating profit for this segment increased $63.1 million. Similar to the first quarter, the higher revenue was partially offset by increases in royalties from Partner Brand growth, higher advertising to drive the business throughout the year and increased freight costs. Profit was up throughout the segment, with North America, Europe and Latin America contributing the most to profit improvements. Wizards of the Coast and Digital Gaming segment revenues increased 118% in the quarter. MAGIC
Operator:
Thank you. [Operator Instructions] Thank you. Our first question is from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
Thank you. Good morning, everyone. Deb and Brian, I have one for each of you. Deb, the question is on operating margins. It's much stronger than what we would have expected for the quarter even with Wizards. I'm just curious if you can talk a little bit about how you expect margins to play out over the longer term? Do you expect to see some of the margin benefits continue to progress through the back half? And then Brian, my question for you is just a bigger picture. Now that you've gotten the blueprint enhanced capabilities around the blueprint, can you give us a few examples for the back half, maybe it's PEPPA or MY LITTLE PONY, how do you expect to fully exploit the capabilities, and what we should be looking for in the marketplace as evidence of that? Thank you.
Deb Thomas:
Great. Good morning, Steph. Brian, let me lead off, and thanks for the question there. The team delivered tremendous revenue and operating profit margins for the quarter, I mean really good job all the way around. As we've said, we continue to expect that throughout the rest of the year, we'll have solid operating profit margins and that we can achieve the guidance we set out at the beginning of the year to grow revenue you know, double digits and operating profit margins to be in line with a year ago. Over the longer term, in the medium term, we do expect that we can have - grow our operating margin levels greater than 16% on a full-year basis and have cash generation close to that $1 billion level that we saw a year ago. So, excited about what the teams are doing, how they're working, and how they're driving profitability and products. As you know, this year, there are some pressures that are existing out there on the cost side. We've taken pricing that we think will cover all of that, and we expect it to cover it right now. But we still expect there'll be some fluctuation in operating profit level for the rest of the year. But over the long-term, no reason why we won't exceed that 16% level in the future.
Brian Goldner:
Yeah. Good morning, Steph. And as we look at the business, clearly, Q2 is an important inflection point for the company and for stakeholders. As we return to growth in our Entertainment business, we're seeing the momentum in our Wizards of the Coast business, and of course continue to see very strong consumer product sales. For the fall, we are lining up with PEPPA and PJ launches. It's great to see those brands in growth mode in Q2. Consumer products returning on those businesses, and PEPPA is the second most viewed pre-school brand in the world and that content consumption really goes unabated as we are in season nine on that brand and in season four PJ MASKS with lots of new content to come. MY LITTLE PONY film is coming in September, its on Netflix, it will be beneficiary of the 200 million subscribers that Netflix has and a really robust array of products, great innovative products from our team, as well as an array of consumer products that come from any number of licensees. Great, big movie sized marketing campaign and a lot of excitement with a whole new core cast with lots of content to follow. In addition to that, DUNGEONS & DRAGONS has its live action film in production. Currently, the team is doing a tremendous job in delivering that film. That will be for first quarter 2023, and I've already seen the plan along with the team for consumer products and licensing were out to our global retailers and their entertainment councils. And it's really the shape of things to come as we activate more Hasbro IP and begin to take them into content, stand them up with great storytelling, and begin to activate them across the flywheel and the blueprint. Then of course, you're seeing Wizards really in the early stages of unlocking the opportunity there as we begin to achieve that doubling of the size of the business and start to set some new objectives and targets for that brand - those brands and that business as we go forward. So overall, this is a very good and important time for us. As we've said, we would return to growth, and it helps us to be as confident as we are in our full year goals and objectives as well as our medium range guidance that we provided.
Steph Wissink:
Thank you very much.
Operator:
The next question is coming from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Good morning and thanks for the questions. Wondering if we could dissect the Entertainment segment, as we think about the back half of the year a little bit here. Film and Entertainment, since you have two movies coming globally, and then you also have MY LITTLE PONY going to Netflix, and then I assume production deliveries are ramping. I imagine the Film and TV segment should be up nicely on a year-over-year basis. But when I look at the Family Brands line, first and second quarters were down year-over-year and still well below 2019 levels. Is that reflecting animated program deliverables? Is that a timing issue? Is that consumer products or can you help me understand that? And then I’ve got a follow up question.
Brian Goldner:
Sure. Well, first, let me remind you that the Consumer Products revenues that were prior reported inside of eOne and moved over to the Consumer Products group. So what you're seeing now in eOne is the Family Brands revenues that comes from entertainment. If you take it in total, in fact, the Family Brands were up in the second quarter, if you look at like by PEPPA PIG and PJ MASKS, and that's taken in total, where you have consumer products, plus entertainment coming from the two different divisions. As we look at Q3 and Q4, we do expect with production returning, we're seeing a great array of deliveries. We expect growth in Q3 and Q4 for the eOne business. We have a number of television series in production for delivery in Q3, and we also have a similar amount for Q4, including a new show for Showtime called Yellowjackets, that come from a way - movie that will be up here on Apple TV on the fall. The fourth season of the Rookie, as well as getting the Family Brands revenues for the new seasons of PEPPA, PJ, and we will get paid for the MY LITTLE PONY movie primarily in the third quarter as we deliver it to Netflix. So I'd say we have a very robust slate of entertainment coming, lots of Hasbro IP in development, and we're very excited about the return to growth for eOne as we had projected.
Eric Handler:
Okay. Thanks. And then as a follow up, you did talk about MAGIC
Brian Goldner:
Sure. So if you look at Arena, it's up quite considerably year-over-year. And also, we're really seeing that sustained high level of hourly weeks, hours per week played, so about nine hours a week. And what I would tell you is that the KPIs, if we compare the KPIs of Magic Arena to other top mobile games, we are very competitive, on the comparisons. And it's really part of that virtual circle that we're seeing within the Magic business. Also just to remind you, as we think about the cadence for the full year, we have two major releases in Q3 and just one major release in Q4 this year. And a year ago, Magic's biggest quarter was Q3 followed by Q4. So we have seen great growth in Magic Arena, and we continue to see that where people are playing both Magic Arena and MAGIC
Eric Handler:
Great. Thank you.
Operator:
Our next question comes from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Thank you. And good morning. So very strong set of results this morning. And it sounds as if full year top line guidance is unchanged. But was prior guidance including Music business and now it doesn't, which means underlying guide actually went up, could you clarify it? And then I have my main question.
Deb Thomas:
Certainly. So as we look at the Entertainment business, we've said we believe that film and TV can get back to those 2019 levels. And if you look at Entertainment overall, we think all of our Entertainment segment can get back to about 2019 levels. The second half Music and I know - believe we said this last quarter, but if we didn't, we expect that Music business revenue to be reduced because it's no longer our business by about $60 million to $70 million and about $15 million to $20 million in operating profit over the course of the second half of 2021. So those are the levels that we're talking about.
Arpine Kocharyan:
Okay. I was wondering on your Gaming business, is your margin guidance of 39% for the year largely unchanged? I guess what I'm trying to understand and to go back to an earlier question, to meet your operating profit guidance of around 15% for the back - for the full year, you know, back half doesn't need to be up more than 14.5% in terms of sort of overall operating profit margin. I guess, could you talk through some of the kind of puts and takes on how to think about it. It seems like the first half has been very strong, and some of that was front end loaded like the Gaming business, but how to think about the back half? Thank you.
Deb Thomas:
Certainly. Well, as we talked a little bit about this earlier, but I can certainly add some more color. If you think about our Consumer Products business, while we see the Consumer Products Licensing business coming back, Arpine, as retail starts to open, you will also see some pressures on freight costs and moving things around. Now we've taken price increases for that. But you think about all the product that's kind of moving in the second half of the year. So if you go back and look over time, there are some pressures on certain of the quarters operating profit for that. When you think about the Entertainment business, as Brian mentioned, we're very excited for MY LITTLE PONY to launch on Netflix and be able to access all those subscribers. But with that comes the amortization of the cost of the film itself. So when you think about that, that's also going to be coming through in the second half of the year, as well as some of the other entertainment initiatives that we've talked about out there. Wizards, we said earlier in our prepared remarks, they actually outperformed our expectations for the first half of the year. We'll continue to have - or for the second quarter. We'll continue to have amortization of our administrative cost around amortization, depreciation of the games that we have, that are being launched out there in that as well. And that's why last year was just such an exceptional year for Wizards from an operating standpoint, we think that it will be closer to those 2019 levels than 2020 levels this year. So when you add all of that up, it's just those different puts and takes over the last part of - the latter part of the year is what gets us back to our operating profit guidance around the same levels as a year ago.
Arpine Kocharyan:
Thank you.
Operator:
The next question comes from the line of Drew Crum from Stifel. Please proceed with your question.
Drew Crum:
Okay, thanks. Hey, guys. Good morning.
Brian Goldner:
Good morning.
Drew Crum:
So I think entering the year, the goal for Consumer Products was to grow revenues by mid single digits. That business is up more than 20% through the first half. And so for the math to work for the year, consumer products would need to be down low to mid single digits. Is that how we should be thinking about the business in the second half or is you’re outlook changed there. And then I guess, separately Brian, you mentioned the DARK ALLIANCE [indiscernible] your expectations, can you just discuss what happened there. And you know, in the past you've indicated that launching new titles was important doubling the size of Wizards. I mean it sounds like you're pacing ahead of that. Should we expect new titles to be similar in size, the DARK ALLIANCE going forward or more robust production budgets for new games? Thanks.
Brian Goldner:
Yeah. So on - starting with D&D and the titles, we are going to have an array of new development in titles. Some come from third-parties like, Baldur's Gate, which has performed quite well, and we'll go wide [ph] in the next period, probably in 2022. We have a number of games that we have in development. Some will have more modest budgets and some have larger budgets as we continue to invest in digital. While the underlying games in D&D have really grown that Drew, and we're just seeing great play, both in face-to-face role playing, as well as digital role playing. It's really a new area for us as people are playing more online and really building that brand quite considerably. So again, we feel very good about the slate that we have coming up and the momentum we have in brands like Magic and Arena. And as we said, the launch of DARK ALLIANCE was really about listening to the players, giving them more of what they want, more downloadable content, more satisfactory, more immersive game play, and look, that's part of the process. And we're fully prepared to continue to invest behind the games. As we think about Consumer Products, clearly, for the year-to-date period, if you look at the industry data, it was up double digits, but in the second quarter, it was up single digits, clearly, Hasbro outperformed. And as we go forward, we'll have some different compares for Q3 and Q 4 last year as we began to return to greater levels of sales and being able to supply product. Remember, the big eight week wall of supply was from mid-March to about mid to end of May last year. So no, we do believe we can continue to see growth in our Consumer Products business. But taken in total, we are happy to reiterate our guidance for the full year, recognizing that there have been so many questions about the supply chain and about our ability to supply a product that we felt that we're able to supply product. We are able through an immense amount of work on behalf of the supply chain team to add ports, to add tactics and strategies, to add new ocean carriers and to achieve the objectives we set out for the company, which was growth across our business in each of the operating groups of the business. And ultimately, with the opportunity to achieve double-digit revenue growth for the full year.
Drew Crum:
Thank you.
Operator:
Our next question comes from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Hi, good morning. I guess I have a sort of a follow up to some of your prior comments. While you guys have made all these steps in sourcing and availability of products for the holiday season, how have the retailers worked with you to accept that product? I'm just thinking about working capital intensity over the back half of the year and whether or not that's going to escalate if Hasbro has to hold on to the inventory rather than maybe target a Walmart? Thanks.
Brian Goldner:
Yeah. So let me comment, and then Deb can comment further on the cost side. From an execution side, what I'll tell you is our retailers have been incredible partners and not just in the United States where they're amazing partners, but around the world. We have been incredibly resourceful in finding several new ports and ways of bringing in product, working with our retailers. And the great news about our business and the categories where we're competing is they're in very high demand. And we are seeing that high demand with an array of new innovation, with entertainment returning not only for our portfolio, but also for the Marvel and Star Wars portfolio. The Princess business is performing very strongly. So our retailers are making good investments in these categories, where our consumers are purchasing incremental product and are certainly participating in toys and games sales across the board. So again, the fact that we have a very rich mix of new innovative product in our toy business, the NERF business was up considerably and up in every region, for example. The PLAY-DOH business was up and is a major contributor to the growth in the quarter. And the PLAY-DOH business was up, and we continue to see double-digit growth in our online and omnichannel business taken together. So again, the good news is we have categories of products that are in high demand with gamers and players, with families and fans engaging in our brands in an increasing manner. Deb, do you want to talk cost side?
Deb Thomas:
Sure. We do expect, as Brian said, there is great demand for the products that they are bringing in. So as we bring it in and pass it through to our retailer as well, we had an exceptional - I will say, an exceptional DSO from a receivable standpoint this year. And so much of that was dependent on the mix of our revenue and when we shipped items in the quarter and the great work that our teams did on collection. So while I wouldn't expect our DSOs to be at the same level from an DSI standpoint, I do expect our inventory levels to still be in line. With reasonable amounts, our retail inventory is good. We've increased retail inventory in the places where we couldn't have inventory a year ago, we just couldn't get it and we couldn't ship it. So retailers were selling out of everything. So I think our inventory will be in good shape on our books. It will be in good shape on our retailer's books, I think our receivables will be in good shape. So we don't anticipate any unusual draws on our working capital for the full year. And in fact, we still expect our operating cash flows for the full year to be in that $6 to $750 million level for the full year, kind of getting back to that $1 billion level over the medium term.
Jaime Katz:
Excellent. Thank you.
Operator:
The next question comes from the line of Fred Wightman with Wolfe Research. Please proceed with your question
Fred Wightman:
Hey. Guys, good morning. Maybe just a follow up on that last question. I know that we have seen some timing changes just given the FOB and domestic fulfillment a couple of years ago. Do you think that given the shipping environment today, we could see a similar type of timing shift from 3Q to 4Q or relatively steady to the past few years?
Brian Goldner:
Yeah. Look, I think our first objective is to ensure that gamers and the people engaging in our toys and games business have the product that they're looking for and that our retailers have product to support these major initiatives that we have. I do believe that there could be some shifting between Q3 and Q 4. We're out to source product and to bring it in via any number of new carriers. The team secured more ports, and we've got more shipping lanes than we've had in the past. And so I'm going to be a little less focused on exactly where the inventories come in, but rather that we have the inventories to meet the demand that we need for the second half of the year, recognizing we also have a number of new entertainment initiatives, including the MY LITTLE PONY film, several from our partners at Marvel, additional Star Wars content coming for the second half of the year. Princess is performing at a very high level. And then, of course, we get into the holidays, and the team has an array of new games lined up there as well. So again, you're right, there could be some shifting around as - it's a little different than past years where direct import could play a bigger role than it has in the past. But again, working with our retailers around the world, we feel - most importantly, we want to meet the high demand.
Fred Wightman:
Makes sense. And then just if we look at some of the language and the slides from this quarter, it looks like you guys are now saying you're tracking ahead of plan to double the Wizards business by '23. Is that really just the mobile launch? Is it some of the pent-up demand for the legacy card sets that you're seeing? And how do you sort of offset that with some of the supply constraints that you touched on in your prepared remarks?
Brian Goldner:
Yeah. Let me comment on the supply a little bit first. What we just wanted to make sure again that people understood that while we were using certain printing expertise and capabilities, we had to expand our global footprint for capabilities because the brand is expanding, because gamers are increasingly discovering and re-discovering the brand, are playing at an increasing rate and are also sharing more, bringing in new players more than ever before. And I think the magic of Magic is that, in fact, it is that great flywheel where players play face-to-face and the card game that contributes to engagement that Magic Arena, as you know, has the release [ph] cadence that marries to the card releases of the analog game. And so again, they really contribute to one another, and they're synergistic with one another. It's not as if one detracts from the other or takes time away from the other. In fact, it just gives people more opportunity to play, and they play with different players, whether they're friends or acquaintances at a distance and they play in mobile and online, or whether they're playing face-to-face increasingly returning to our global hobby shops, which have performed quite well, thanks to our support and support of others through the pandemic.
Fred Wightman:
Great. Thank you.
Operator:
Our next question is coming from the line of Tami Zakaria with JPMorgan. Please proceed with your question.
Tami Zakaria:
Hi. Thank you so much for taking my questions. And congrats on the very strong trend. I have two questions. The first one, just to get a little more color on Wizards of the Coast expectation for the rest of the year, do you expect growth in both the third and the fourth quarter? Or are you seeing the back half is going to be up, depending on timing of releases?
Brian Goldner:
Yeah. So it's a very good question. And look, let me walk you through a little bit of detail on that. So we have two major releases coming in Q3, one is called, The Adventures in the Forgotten Realms, and that's actually a very exciting set because it's a crossover with DUNGEONS & DRAGONS, and that will come out - actually just coming out about now. And then we have a second release in Innistrad coming in Q3. We have one major release for Q4. So as Deb indicated in her remarks, we expect to see that Wizards will continue to see some growth, but our big quarter for the year was Q2. And let me remind you, last year, Q3 was the largest quarter followed by Q4. So if there's a comparison challenge in revenues, and we don't yet know exactly where we'll end up, given the level of engagement that we're seeing in the brand right now, probably the most challenging comparison will be in Q4 relative to a year ago. But again, the momentum in the business remains. We are ahead of our plan to double the size of that business, and it will come down to what really takes place in the Q4 period.
Tami Zakaria:
Got it. That's very helpful. And then very quickly, I know it's probably a bit early, but are you seeing any benefit of the advanced tax credit payments that began in mid-July? Any benefits of that in your POS for the Consumer segment in the past couple of weeks?
Brian Goldner:
What we're seeing is that consumers are very engaged in the products and categories that we're offering. We've also gone out, as we always do, and do a lot of proprietary insight work and research around our brands and categories. And we're seeing an increased and sustained level of commitment to our gaming business and game playing. People are very engaged. I think they have found gaming, again, for those who had played it more in the past or playing it more now, lots of families around the world who hadn't really discovered games or discovering games now. So I don't know that I can comment specifically on family budgets, but what I can say is that people are spending money in the Consumer Product categories that we're offering, from NERF to PLAY-DOH to Playskool [ph] to our partner brands in Marvel, Star Wars and Princess and of course, several other brands in the portfolio.
Tami Zakaria:
Great. Thank you so much.
Operator:
The next question is coming from the line of Mike Ng with Goldman Sachs. Please proceed with your question.
Mike Ng:
Great. Thank you for the question. I just have two. One is a follow up in - on MTG Arena. Could you talk a little bit about where we are in the point of life cycle there? Is it still loss making and spending heavily on user acquisition? Or is it approaching profitability? When would you expect it to do so? And then could you talk a little bit about what you expect to see as the long-term mix as it relates to mobile versus PC? And then I have a quick follow-up.
Brian Goldner:
Sure. Well, Magic Arena is profitable. But obviously, as Deb described, with the cost that we amortized, profitability is below the analog business. And that's why if you look at the blended mix, the operating margin for the year, on average comes down a little bit as digital enters more of the mix of offerings. But again, long-term, as you pay for the initial development, as you pay for your marketing campaigns, you start to get more and more of the benefit of the underlying and consistent game play, and that's what we're seeing in Arena. So it's a profitable part of the business. Obviously has some costs associated with it. The analog card business does not bear. I don't know, Deb, if you want to comment further on that. And then as we go forward, I would also say digital is going to be a growing part of the business, but I also expect, and we're seeing it, that the analog businesses for both D&D and for Magic continue to grow. So perhaps the universe continues to grow, and therefore, as a percent of total digital increases, but maybe by not as much as one would expect. The other thing to note is that within D&D, there's this digital role playing area that we're really investing in. And so it's kind of a partially analog, partially digital and we think this is a great opportunity for the brand as we go forward. So we're charting a course beyond doubling the size of the business. It will include a good array and a very robust slate of new digital games coming at different price points. It will also include both first party games, as well as third party games. We're lining up some great studios to produce games for us as well with our teams embedded with them to ensure just great game play and brand continuity. But Deb, do you want to comment?
Deb Thomas:
Yeah. I was going to say, and which is fantastic. And you're actually seeing that in the results of the numbers as well. So if you think about what we've had capitalized, we've got about - from a digital gaming standpoint, we have similar levels to what we had at year end. So we've obviously depreciated some and added some to that. And within the results of the segment, we see it all lift up, right. So we see a lift - a lot in digital. And you're seeing that amortization, that user acquisition, those costs within the results of the segment.
Mike Ng:
Great. Thank you, both. And I was just wondering if you might be able to provide us with a little bit more detail around how you're thinking about the holiday, lots of factors to think about. I think you talked about some of the shifting in delivery dates, the pricing. Can you talk a little bit about the magnitude of that price increase? And how we should think about how it flows through and obviously, some of the input cost inflation? Any additional color there would be really helpful. Thank you.
Brian Goldner:
Sure. I'll comment, and then Deb, she also talk a bit about this. What we really are seeing, obviously, is early on we saw a necessity to raise prices as we saw the steps the team was needing to take in supply chain and logistics in order to execute our year. And that's very consistent with so many consumer product categories across the board where we're seeing the snapback in demand in this transitory return to try to find production and capabilities. I think the holiday should be incredibly good, and very, very solid with great new innovations coming from several of our brands. We have big launches coming in the second half of the year from the MY LITTLE PONY. New line-up behind the brand new film and new cast [ph] to several of our partner brands, PEPPA PIG and PJ MASKS, an array of new games and again, lots of new innovation and new game and toy to play for global consumers. Deb, I don't know if you want to comment further on the cost side on the second half?
Deb Thomas:
Sure, absolutely. What we talked earlier about ocean freight in some of our prepared remarks, and we're seeing those costs are over four times higher than what we had been experiencing earlier in the - you know, earlier or last year even. So we expect a lot of those costs to continue. However, as Brian said, the team is doing just a tremendous job, actually getting the product, and that's what's important, right. So we expect between that and some increased input costs you know, that our gross margin - we continue to expect our gross margin to be slightly down from a year ago. And just as a reminder, that's cost of sales, plus program amortization because we're in the great situation that we can actually provide content now and release things theatrically. So we expect that program amortization to go up as well. But between cost of sales and that, we do expect our gross margin to be slightly down from a year ago, but we do expect the price increases that we've taken to offset our increased costs.
Mike Ng:
Thank you.
Operator:
The next question is coming from the line of Gerrick Johnson with BMO. Please proceed with your question.
Gerrick Johnson:
Hey, good morning. Two questions. First, I was hoping you could break down Wizards between digital and physical, that would be really helpful, if you could. And then on the Consumer Products side, what were the average price increases that you're putting in, in the back half? If you could quantify what that is? And with your own inventory down 11%, is that sufficient? I guess it is sufficient to hit your goals in the back half, but how are those shifts in fulfillment between FOB and domestic affecting you as well? Thanks.
Brian Goldner:
Yeah. So clearly, both digital and analog are contributing to the growth in MAGIC
Gerrick Johnson:
So would perhaps 10% be a good number there?
Brian Goldner:
I won't provide guidance, but I think I would just say that's a bit high.
Gerrick Johnson:
Okay. Thank you…
Deb Thomas:
I would say that's a bit high as well, Brian.
Gerrick Johnson:
Thank you.
Operator:
The next question is coming from the line of Devin Brisco with Bank of America. Please proceed with your question.
Devin Brisco:
Thanks for the question. In the back half of the year as you start to bring PEPPA PIG and PJ MASKS product in-house, how should we think about the initial impact to operating margins, as licensing revenue is replaced with revenue that represents full ownership, alongside associated upfront investment in tooling? And my second question related to that, is what is the long-term margin potential for those brands? And how much of the product that's currently being licensed, can you or do you plan to bring in in-house over time?
Brian Goldner:
Sure. Well, both PEPPA and PJ have very strong operating margins on the Consumer Product side, very consistent with our Consumer Products licensing business. And the product they're offering, in many ways, is both the categories that had been offered, but also a lot of incremental product categories, and yet we're also maintaining our Consumer Products licensees. So I would expect perhaps about - over time, about 80% of the product lines of PEPPA and PJ to be inside, but with another 20% continuing to be licensed in those categories with additional Consumer Products licensing opportunities. PEPPA and PJ enjoy on our P&L, the Consumer Products P&L, enjoy Hasbro high teens operating profit margin. So on average, higher than company average operating margins, which is very consistent with Hasbro IP on the toy and game side and then obviously, much higher on the Consumer Product side. I don't know, Deb, if you want to add anything else relative to the plan?
Deb Thomas:
I think we had talked about this year that just based on, as Brian said, this year, we'll be ramping the lines, and we expect about maybe $78 million [ph] to $85 million of impact to revenue for the full year based on what we're going to launch, but really growing that and growing up to that 80% of the in-source line by 2022. So with the revenue ramping with product as we go forward and margins close to our franchise brands, we're really excited about the future of PEPPA and PJ. And we'll continue to work with some of our great licenses. - licensees that do a terrific job out there as well.
Devin Brisco:
Thank you.
Operator:
Our final question is coming from the line of Shawn Collins of Citigroup. Please proceed with your question.
Shawn Collins:
Great, thanks. Good morning, Brian and Deb. How you’re well? My question is on expectations for Consumer Products in 3Q. As we emerge from the pandemic, at least in the US and the developed world, people are likely to travel more and get out of their houses. And more importantly, it looks like this August and September we should have a back-to-school experience. There are some toy buyers that we talk to and think this could result in industry retail sales in 3Q being flat year-over-year and then bouncing back for the usual 4Q holiday season. Can you comment on any expectations around 3Q retail performance? Thanks.
Brian Goldner:
Well, look, let me give you - most notably, as we've come through what we call the COVID wall those eight weeks, where there were very strong sell-through, but our inability to supply product in Q2. What we're seeing in the last four weeks, and you take our North American business, for example, our POS was up 11%. Our games business was up in the high teens. We're seeing good growth in regions like Latin America. We have a lot of new initiatives coming for that period of Q3, lots of new product associated with MY LITTLE PONY, as well as our partner brands and a whole new line-up for NERF in the Elite and the Ultra lines. So again, we believe we can grow and we said in line or ahead of the industry because of our innovation, storytelling and content and commerce. And so I won't comment specifically on Q3, except to say, we expect that we'll have a very good year in consumer products. We have the innovation and the strong product line-up to achieve our objectives. I'm again, believing and seeing what consumers are doing. And they really are participating in the categories. If you look at kids and preschool, if you look at older kids with our NERF business, if you look at still older kids and young adults into our games business like Magic and D&D, we're seeing great engagement and we would expect that to continue.
Shawn Collins:
Great. Thank you for the timing. Thanks.
Operator:
Thank you. At this time, I'd like to turn the call back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob. And thank you, everyone, for joining the call today. The replay will be available on our website in approximately 2 hours, and management's prepared remarks will be posted on the website following this call. Thank you.
Operator:
Thank you to our participants. This concludes today's conference. You may now disconnect your lines at this time.
Operator:
Greetings. Welcome to Hasbro’s First Quarter 2021 Earnings Conference Call. At this time all participants are in a listen-only mode. [Operator Instructions] Please note that this conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Brian Goldner, Hasbro’s Chairman and Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company’s performance. Then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our Annual Report on form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone and thank you for joining us today. The first quarter was an excellent start to the year, with growth in both sell in and point of sale for our Consumer Products segment; robust engagement from gamers driving double-digit growth in the Wizards of the Coast and Digital Gaming segment; and we remain on track to deliver our full year expected revenue growth in Entertainment. I want to recognize and thank the Hasbro employees around the world who continue to work through a pandemic and we’re able to deliver such a high-quality quarter with revenue momentum, profit improvement and strong cash generation. This quarter marked the first with our new reporting segment structure, which provides a clearer view of the drivers of Hasbro revenues, profit, margin and cash generation. As we shared at our investor event in February, our Brand Blueprint succeeds as we create value from our three businesses; Hasbro Consumer Products, including toys and games; Wizards of the Coast and Digital Gaming; and Entertainment. Each has a growth plan that drives that segment, but also drives growth across Hasbro. Our teams and expanding capabilities are enabling us to unlock the full potential of our brands and company. Deb will speak to the quarterly segment performance in more detail shortly. It is clear our unique portfolio of brands and capabilities is driving long-term, sustainable profitable and cash generative growth while we invest to build bigger, better brands across a much bigger universe that includes toys and games, but also spans digital gaming and entertainment revenues. With double-digit year-over-year growth in both Consumer Products and Wizards of the Coast and Digital Gaming these businesses are up nearly 20% from the first quarter 2019, pre-COVID. Importantly, the quality of this growth is impressive as we have added $120 million in operating profit dollars between the two segments. We continue to see consumers choosing Hasbro brands as evidenced by the 9% point of sale growth globally and nearly 20% point of sale increase in the U.S. This does not reflect most of MAGIC
Deb Thomas:
Thank you, Brian and good morning everyone. We began 2021 with a very good first quarter, which demonstrates the strength of our portfolio, our focus on driving profitable revenue growth and progress toward our commitment to strengthening our balance sheet as our goal remains to return to our stated target of two to two and a half times debt to EBITDA. Revenue grew 1%, including a positive $18 million impact from foreign exchange. Adjusted operating profit grew 15%; adjusted EBITDA increased 24%; and adjusted earnings per share were $1. Our continued focus on working capital was evident. We generated operating cash flow of $378 million and ended the quarter with $1.43 billion in cash, after paying off $300 million in debt, which was due in May and paying our quarterly dividend. Receivables declined with improved collections and the quality of receivables improved. DSO was 66 days versus 79 last year. Inventory was also down, decreasing 7% absent FX. We remain in a very healthy financial position as we invest to profitably grow. As Brian mentioned, this is the first quarter we have reported under our new operating segments. Consumer Products segment revenues grew 14% behind growth in Franchise Brands, Emerging Brands and Partner Brands. Hasbro Gaming, excluding MAGIC and MONOPOLY, was down just slightly versus the difficult comparison with last year’s strong performance. Revenue grew in each geographic region, led by the U.S. and Europe, along with growth in Asia Pacific and Latin America. Retail inventories declined in most markets, including the U.S. and Latin America, and the quality of inventory is good. Licensed consumer products revenue also increased in the quarter with strong demand for our brands. Foreign exchange had a favorable $9 million impact on the segment. Operating profit for the segment increased $42 million on higher revenue somewhat offset by increases in royalties and advertising as well as higher freight costs. Profit was up throughout the segment, with North America, Europe and Latin America contributing the most to profit improvements. Wizards of the Coast and Digital Gaming segment revenues gained 15% in the quarter. Both major brands in the segment, MAGIC
Operator:
Thank you. [Operator Instructions] Thank you. And our first question comes from the line of Mike Ng with Goldman Sachs. Please proceed with your question.
Mike Ng:
Great. Thank you very much for the question, and good morning. I just have two. First, could you talk a little bit more about the TV deliveries that are happening at eOne in the second half? Any sense of major shows that should be bigger contributors to revenue? And then second, given the strong margin performance in the quarter, could you talk about your current expectations for EBIT margins for the full year? Thank you very much.
Brian Goldner:
Sure. Good morning, Mike. On the first question, we’re really seeing an array of TV series that are in production for eOne as well as a number of films. We talked about that on our prepared remarks. And we’re beginning those deliveries, including The Rookie, Cruel Summer, which we just launched on Freeform, a couple of films and increasing television deliveries throughout the year. In fact, by Q2, we expect to see the growth that we’ve been talking about. And our expectation for the full year remains the same, which is the Entertainment business should grow double digits in revenue and return on television and film revenues to the levels that we saw back in 2019. As we move beyond that, as we look at long-term plans, we clearly believe in the continued growth of eOne’s business over the longer term, and we’re really seeing the Hasbro IP begin to take hold. In fact, right now, we’re already on preproduction with a planned launch of production in the next few months on the D&D, DUNGEONS & DRAGONS film. We’ve got TRANSFORMERS both television and film, MY LITTLE PONY. This feature animated CG film comes out in September on Netflix. POWER RANGERS, we have both the TV series and film that we’ll talk about going to a platform very shortly. We also have some great creative stewards on a brand like Risk that will be coming in a future period. So the Hasbro IPs are being actively developed in the television and films well under production. We do continue to use COVID protocols right now, and we believe those will dissipate as the situation continues to get better. But we feel very good about the Entertainment business for 2021 and beyond.
Deb Thomas:
And as far as our EBIT margins, I mean, the first quarter is generally a smaller quarter. At this point, we don’t see anything that changes our full-year outlook. Our demand has been strong, and we have positive trends in Consumer Products and whether it’s in Digital Gaming business, and Brian just talked about entertainment. So, we’re confident that, that segment can continue to deliver as well into together. We can – it can all deliver double-digit revenue growth for us for the year. But as we said in February, we’re targeting operating margins in line with our last year’s adjusted level of around 15%. Demand has been strong and that helped support it, but the impact of freight and input cost increases has become more pronounced over the past several months. And we do have plans in place to help mitigate those costs, including price increases for the second half of the year, and we’re actively working with our vendors, suppliers and customers. So for this full year, our plans continue to show that we should be in line with operating margins around last year’s adjusted level of 15%.
Mike Ng:
Great. Thank you, Brian. Thank you, Deb.
Brian Goldner:
Thanks.
Operator:
The next question is coming from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Thank you very much and good morning. Wonder if you could talk a little bit about the video game business at the moment, particularly MAGIC
Brian Goldner:
Sure. Let me start by talking a bit about Wizards and Digital Gaming, and we’ll begin with Magic Arena. We have really seen an acceleration of Magic Arena in the first quarter. We went to full mobile launch just at the end of the quarter at March 25. It’s available both on Android and iOS, and Arena is up 24% versus a year ago, where we’ve now seen about 3.5 billion games played collectively since the beginning in the launch. The average per hour use and gameplay for the week is now back to trending at nine hours per week. As you know, we’re launching a whole array of card sets that are also simultaneously for MAGIC analog and digital. And we really saw great success in the first quarter around Kaldheim. In fact, that launch, which is early February was the biggest winter set of all time for MAGIC, and Time Spiral was also in the quarter, and that was also very successful. As we move forward now with Magic Arena up on both iOS and Android, we’ll now be entering second quarter, in fact, just launching in April, on the 23rd, Strixhaven, which is a brand-new world for MAGIC
Eric Handler:
Thank you very much.
Operator:
Our next question is from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
Thank you. Good morning, everyone.
Brian Goldner:
Good morning.
Steph Wissink:
I just had a couple of housekeeping questions. Deb, this one is for you. I think you mentioned in your remarks on Wizards that some expense cadence is going to impact future quarters more significantly and, I think, Brian, you mentioned Q2 was going to be the biggest quarter. Just hoping – wondering if you can help us think up expenses and revenues in the Wizards business. And then, Brian, on your comment on the Entertainment business growing back to that 2019 level for the year, can you help us think about the cadence by quarter? I just want to make sure that we’re thinking through puts and takes the pro rata kind of through the balance of the year or is there going to be some higher and lower quarters as we think about Q2 versus Q3 and Q4? Thank you.
Brian Goldner:
Sure. So, I’ll start, and then I’ll let Deb comment on your question. So, as we look at eOne throughout the year, we’ve said Q2, we expect to see growth, and we’re seeing our deliveries really come in. I think Q3, that will accelerate and then Q4, we’ll see how many additional deliveries come in Q4 or whether certain episodes get delivered in the first quarter of 2022. But again, for the full year, we have a plan in place that gets us double-digit revenue growth, very robust sales. The teams executed across multiple platforms and productions. And increasingly, Hasbro IP comes into the mix. There’s a number of unscripted shows for Hasbro IP that we didn’t mention but are also under way. And so we feel very good about that business. We had also said that all along that in Q1 a year ago, we were still receiving theatrical revenues, and it happened to be a very big theatrical quarter for us. And clearly, just given the timing of closures, we would be up against those revenues this year. And we had mentioned that in our Investor Day as well as in our first quarter conference call. So again, the team is doing an excellent job that are really engaged in developing Hasbro IP and delivering a whole array of very entertaining shows and upcoming movies for the marketplace.
Deb Thomas:
As far as the cadence of Wizards, you’re right, Steph, it’s the varying nature of the set releases really does impact the shipments for year-over-year trends. And the release cadence this year gives us an expectation that the second quarter will be the biggest quarter of the year, it’s our current expectation anyway, of the year for Wizards. So, Q1 of last year had some revenues pulled forward to avoid COVID logistical issues, but they – obviously, they comp very well because of the strength of releases. The momentum is there and the spring set timing will be in Q2 of this year versus Q1 of last year. So that, with some incremental game launches in the second quarter, which don’t have a comp on the digital side, that’s what kind of gives us the belief of the second quarter being higher than the other quarters. And so that if we look back on that business, we can see it fluctuates from time to time. And the digital revenue, and as that ramps, will have the depreciation that goes with that. So while Arena, we started to have – Arena mobile, we started to have some expense in the first quarter, you’ll see a bit more of that ramping with those digital games being developed. And that’s why we continue to believe that full year operating profit margin that segment is expected to be more in line with the 2019 levels for the full year of 38.7% versus the 46.4% than we had last year.
Steph Wissink:
Very helpful. Thank you.
Operator:
Our next question comes from the line of David Beckel with Berenberg Capital. Please proceed with your question.
David Beckel:
Hey, thanks a lot for the questions. I have two, if I could. First one, just on Arena or MAGIC in general, I guess really impressive growth, obviously, from Arena in the quarter. I’m curious, do you have the data sets of – capable of giving you a holistic picture of your player base? I’m curious more specifically if that growth is coming at the expense of tabletop or if you’re actually expanding the market base, and whether or not you expect mobile to further expand the market base. That’s my first question.
Brian Goldner:
Yes. Sure. So in fact, you’re right. The Magic Arena had historically been expanding. It’s accelerating in that effort. In fact, analog tabletop has performed incredibly well. And let me remind you that the analog and the tabletop business is performing incredibly well while people can’t get together locally in their local favorite hobby shops or local gaming shops to play the game. In fact, about a year ago, and if you looked at the hobby shops, you would have seen about 40% of global hobby shops had some capability to fulfill for either curbside pickup or some kind of e-com. And today, that’s well over 80%, and we’ve tried to help foster those capabilities and building card sets and releases that would be enabling this local hobby shops to really participate. But we do expect an additional tailwind on the analog business when we’re starting to see that as markets begin to reopen and people can begin to get back together again. And so that’s obviously a major contributor to people is being able to play and also the opportunity to continue to share an individual gamer’s passion with new gamers to the game. People get invited to come along and learn how to play MAGIC all the time. So yes, it’s expansive. No, there is no cannibalization. And then in fact, Magic Arena is just allowing people to play at a distance who had never been able to be able reconnect with friends or family before and not necessarily be in their neighborhood. So all a net positive.
David Beckel:
That’s really helpful. And just a question on the Music deal. Can you – more housekeeping in nature. Can you give us the net proceed amount from that deal? I realize it was sold at a loss and maybe there’s a tax benefit. And then also what the financial impact of the divestiture will be for the – for like on a full year basis?
Brian Goldner:
Yes. So in fact, the business was not sold at a loss. We, in fact, sold the business on a multiple basis far over what we had paid for it. So obviously, before we – or as we were acquiring eOne, we assigned certain values to certain elements of the business, music, television, film, other goodwill, and that was back in late 2019. And so there’s a book loss, just a true-up book loss that comes as a result of the proceeds that we received from the acquisition, but we feel very good about the sale. And it was, on a multiple basis, far ahead of what we paid for it. I don’t know if you want to comment, Deb.
Deb Thomas:
As far as the impact on the full year, it’s not expected to be material. As we said, we expect the deal to close in the second quarter – or late in the second quarter, early in the third quarter. We would expect at that point it would reduce revenues by approximately $60 million to $70 million and maybe $15 million to $20 million in operating profit, so not material in the second half of 2021.
David Beckel:
Great. Thanks so much.
Operator:
Our next question is from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Good morning and thanks for taking my question. I was wondering if you could comment on POS. Q1 was pretty strong across the board, helped somewhat by Easter. But do you have any color on what POS is doing into April, now that we’re comping very – sort of tough comparisons from COVID boost last year? And then I have a quick follow-up.
Brian Goldner:
Sure. Well, what we’ve seen is continued strength. Obviously, if you look at the games business, and I described this a bit in the remarks, our games business up until week 12 was up 30%. And then obviously, we hit where COVID really accelerated a year ago, and so games finished the quarter at minus 5% in POS. However, underlying POS during this period is still up 30% versus the 2019 pre-COVID level. So, we’re still seeing that robust gaming demand. Secondly, our toy business POS has been incredibly strong through this period and double digits up for – post Q1. The other thing that’s really important to note is that this is a period of time where we can actually supply product whereas a year ago, the POS was being generated from inventories retailers had on hand as our games factories in Massachusetts and Ireland had been closed for eight weeks. So, we now were able to supply demand. We weren’t able to supply a year ago. And similarly, supply chain disruptions had caused us to be unable to supply product during Q2 last year. Despite good strong POS, it was really coming from inventories on hand more than our ability to replenish. So, we’re seeing Q2 shape up quite well from a demand perspective. And also early on, I’ll comment from our shipments perspective. We are really seeing continued strength around the product categories. Growth in our franchise brands has really been robust around the world. In North America, Franchise Brands in Q1 grew 37%. We’re really seeing our Partner Brands grow, our e-com POS was up 34% in the first quarter with even higher numbers for several brands. Disney Princess was incredibly strong with POS up more than 60% in the first quarter, and that’s continuing as the team has launched a whole array of new innovative products. So again, it’s going to be a bit of a strange comparison on POS in Q2 as compared to a year ago, but the ability to supply product against real demand is very evident, and we’re executing on that.
Arpine Kocharyan:
That’s super helpful. Thank you. And then just a quick follow-up. Have your expectations changed at all for what volume under Peppa and PJ you could sort of vertically integrate in the second half of the year?
Brian Goldner:
No. In fact, I would say we’re as confident or even more confident. The teams have done an incredible job of working with our global retailers and selling in an array of new really inventive product. Season 9 of Peppa is really proceeding. There’s a whole line of new content coming, and I don’t want to give anything away to the fans, but including a trip to the United States for the family and a lot of product around all that and the play patterns. And really it’s just so cute and inventive. So no, we feel very good. Peppa and PJ both will have around 50 SKUs each this holiday and then we’ll continue to accelerate in 2022 as we have new products coming in that year as well.
Arpine Kocharyan:
Thank you very much.
Operator:
Our next question is from the line of Tami Zakaria with JPMorgan. Please proceed with your question.
Tami Zakaria:
Hi, thank you so much for taking my first question. So my first question is, do you still expect advertising expense to be 9% to 9.5% for the year, given the first quarter was light? And how should we think about this line for the rest of the year?
Deb Thomas:
Hi, good morning, Tami. I think we do still expect advertising to be right around that 8% to 9% of revenue level. It was light in the first quarter, not because of Consumer Products and Wizards and Digital Gaming because we had increased advertising in those particular segments. It really was because of entertainment and not having the theatrical launches that we had a year ago when we were out promoting those lines. So that’s really why you’re seeing the impact. But for a full year basis, we still expect to be in that 8% to 9% of revenue range.
Tami Zakaria:
Got it. 8% to 9%, got it. That’s very helpful. And then along the same lines, I think your cost of sales, excluding production cost amortization, saw about 220 basis points of deleverage in the first quarter. Do you expect that trend to continue for the rest of the year or should it be lower given you have announced price increases to your clients – consumers?
Deb Thomas:
Yes. So we did see that impact, you’re correct, in the first quarter. And today, we’ve been able to mitigate and absorb the increases that you’re seeing in freight there as well as the product costs, but they have become more pronounced. But in addition to our efforts, we do have to increase prices. In fact, in the second half of the year to help mitigate those rising costs. So as of right now, with blending all of that together, we do expect that, we should be able to mitigate those increases at present.
Tami Zakaria:
Got it. So the first quarter is really sort of the trough. That’s the highest headwind you probably saw, and it should get better throughout the rest of the year. Is that how we should be thinking about it?
Deb Thomas:
I think we’re seeing continued pressures, but we have plans to mitigate with price increases in the second half of the year.
Tami Zakaria:
Got it. Okay. That’s very helpful. Thank you so much.
Operator:
Thank you. Our next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Okay. Thanks. Good morning, guys. Brian, as it relates to consumer products, do you have any insight into how retailers are planning the holiday shopping season this year? It seemed to start much earlier last year. Are you anticipating a similar shape this year or do we return to pre-COVID-19 behavior on the part of retailers? And then separately for Deb, in the press release last night, you mentioned plans to accelerate deleveraging with the sale of the Music business. Can you give a little more detail around that? Thanks.
Brian Goldner:
Sure. What we’re seeing around the world, and we were – it’s really great to see the growth in every region around the world for the Consumer Products business, including a real return to growth in the Europe, in Asia Pacific and Latin America in addition to very strong growth in demand in the U.S. As we look at our retailers’ plans, it’s clear that these are categories that are important – increasingly this important to retail. The growth and robust sales increases we’re seeing across our business are really important again to the consumer. So, what we’re going to see, we believe, is a number of very big promotional windows that will occur in the summertime. A few of our major retailers, already lining up around those kinds of plans and then additional opportunities and big promotional windows occurring at the beginning of Q4. So I would say it’s multiple at best for big promotional windows that will begin early but also continue and accelerate during Q4, so the holiday period. And we’re really seeing that from several different categories of retailing and our major retailers.
Deb Thomas:
Right. And as far as the net proceeds, as we said, we expect the deal to close late in the second quarter, perhaps early in the third quarter and we do anticipate using the proceeds to de-lever. As you recall, we structured the debt at the eOne deal, so we could prepay several components of it with no penalties. And our expectation is that we will – you will see something likely around that time frame or shortly thereafter.
Drew Crum:
Got it. Thanks, guys.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Good morning. Thank you. I have two questions. I promise to be quick. First, you mentioned that retail inventory is down in most markets. Where was it up, and by how much and why? And then I have a follow-up, please.
Brian Goldner:
Sure. Retail inventory is up a little bit with our Wizards business, and it’s up a little bit in our games business. But these are very, very small increases. I would say, overall, inventory is either kind of in line with a year ago or slightly below. And it’s just where we have increasing demand and sales.
Gerrick Johnson:
Okay. Got it. And just to clarify, last time you said that all three segments were expected to grow revenue, adjusted operating income, and adjusted EBITDA. Is that still the case?
Brian Goldner:
It is. In fact, the performance in the first quarter makes us even more confident in our ability to execute a very good year, and the team is performing at a very high level. So yes, we feel very confident about the guidance that we had provided earlier this year.
Gerrick Johnson:
All right. Fantastic. Thank you, Brian.
Operator:
Our next question comes from the line of Fred Wightman with Wolfe Research. Please proceed with your question.
Fred Wightman:
Hey, guys. Good morning. I just wanted to follow up on Brian’s restocking comments. Are you comfortable with where retail inventories are overall today or are you seeing POS constrained in any way as a result of channel inventories?
Brian Goldner:
No. I think we’re feeling pretty good about inventories. And in fact, I think it should continue to drive e-com and omni sales, and we talked about it being up 70% in the quarter. That’s just – that will reflect a little bit of the mix shift in weak supply of inventory on the margin. And so you’re just seeing us continue to hone the inventories for the channel, continuing to use really good techniques in how we restock our – and using flex warehouse space for our online and omni retailers and be as efficient as possible while still fulfilling demand. And in fact, we’re lining up against continued strong demand in Q2, a lot of new initiatives coming throughout the year. In fact, we’re really excited about the number of new initiatives we have coming for the remainder of the year that run the gamut across just the multitude of our brands. We talked about some of the NERF new initiatives and new initiatives coming in action around here a couple of new films, G.I. Joe, My Little Pony. And so again, we’re lining up those inventories for those major initiatives.
Fred Wightman:
And then just on the games POS, is that 30% growth rate versus 2019 a good two-year expectation as we move through the year? Is there something that could cause that to change?
Brian Goldner:
Yes, the team’s really got an array of new games that are coming. We have really robust plans. In fact, already year-to-date, we have the number one new game in the marketplace according to NPD, which is the Foosketball, and it’s been really well received. We have a number of new games in Monopoly and several new original games coming as well. So very strong plans for games for the year obviously, in Q2 and during this like eight-, 12-week period, we have a bit of a flip on POS. But as I said, the underlying demand remains quite strong and plans for the year really look good.
Fred Wightman:
Great. Thank you.
Operator:
The next question is from the line of Devin Brisco with Bank of America. Please proceed with your question.
Devin Brisco:
Thanks for the question. Could you talk through the puts and takes for Partner Brands, given you’re still able to grow revenue despite tough comps in the quarter? Could you – could that segment grow more in line with your core business for the full year, just given increased Disney+ adoption and new series like The Falcon and the Winter Soldier?
Brian Goldner:
Well, you’re right. There’s a lot of excitement and major initiatives coming from the partnership with The Walt Disney Company. Clearly, Disney+ has an array of new content lined up. Falcon and the Winter Soldier began to ship in end of Q1, but it’s really a Q2 initiative. And we’re now seeing incredible growth in the Star Wars business, incredible growth in POS. Disney Princess, I mentioned earlier, has really strong shipments as well as more than 60% increase in POS. And then Marvel very strong around Spider-Man but also we’ll launch product for a number of films this year, including Black Widow and Chengxi. We’ll have some product for Venom. And the Eternals, which comes later in the year, is going to be a major initiative for us. So, again – and then the Spider-Man movie that comes at the end of the year. So against those three major brands, we’re certainly driving a lot of innovation and product for both Disney+ initiatives as well as the film initiatives.
Devin Brisco:
Thanks. That’s helpful. And related to eOne, Sony recently just signed deals with Netflix and Disney, were $3 billion combined, which is really unprecedented. And I know you recently signed output deals in the UK in Ireland with Sky. But I was hoping to get your thoughts on that deal and the implications for eOne, just in terms of how you’re thinking about investment in that business and potential for more output deals in the future.
Brian Goldner:
Yes. Well, look, what’s great about where we are is that eOne has historically been an organization that’s been very effective in building incredible content in a risk-mitigated way and selling to any number of partners, great relationships across the board with the OTT platforms, from Netflix to Amazon to Apple to others. We have shows on the air with all of these different outlets and then, of course, as well with broadcasters, terrestrial and satellite around the world. We continue to look at how we put Hasbro IP in the market. There’s a very strong demand for world-class IP, and Hasbro has great array of it. We’re working, as I mentioned, on a number of brands, and we’re starting to see the traction around brands like the My Little Pony, which we have talked about, is on Netflix in September; Transformers, new TV series going on another platforms; our film coming next year in partnership with Paramount. And then Power Rangers and you’ll hear more about it, but we’ve been developing that, and we expect shortly to be able to talk about the brand, new content for the brand that will go after a multitude of audiences that will be on a streaming platform. So again, a very good position for the company, and we look at all of our opportunities. But you’re right, we’ve entered an era where there’s really an unprecedented spending on content and an unprecedented desire for these great brands with great story, and eOne is expert at that.
Devin Brisco:
Thank you.
Operator:
Thank you. Our final question comes from the line of Shawn Collins with Citigroup. Please proceed with your question.
Shawn Collins:
Great. Thanks. Hi, Brian and Deb. Good morning.
Brian Goldner:
Good morning.
Deb Thomas:
Good morning.
Shawn Collins:
My question is on the sale of the eOne Music business. I’m just wondering, was this an alternative that you had planned on before the eOne acquisition in the summer of 2019? You certainly got a healthy deal multiple, 3.2 times revenue, or was this more of an opportunistic sale given a very healthy deal market? Any color would be interesting?
Brian Goldner:
Well, I’ll comment and let Deb comment. Look, we – from very early on, we received a lot of interest in the business. As soon as it was announced, if you remember the headlines around all these different music labels that eOne had as well, juxtapose to some of our brands, and it was really a lot of conversation and a lot of interest. We ran a very robust process. And we had a number of parties, more than 10 parties interested in the business during the process. And ultimately, we think we found the right partnership. The team is really well positioned with the buyer and this opportunity. We’ll continue to work with them on several brands for music supervision and some of our music for a number of years because they are so good at what they do. And again, it was a really robust process. It wasn’t that we were contemplating a sale, but we had the interest from the very beginning.
Deb Thomas:
Right. And as Brian said, we just – for us, it’s about continuing to focus on really the core strategic elements of the acquisition and how they fit into our Brand Blueprint to continue driving our company to get results like the double-digit revenue growth that we expect for this year. So go forward, we think that our music business is a great team, they’re in a great place. We look forward to working with them, and we look forward to continue growing Hasbro as a great play and entertainment company.
Shawn Collins:
Great. That’s helpful. Thank you very much.
Operator:
Thank you. At this time, I’ll turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Management’s prepared remarks will also be posted on our website following this call. Thank you.
Operator:
Good morning and welcome to the Hasbro Fourth Quarter and Full Year 2020 Earnings Conference Call. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I would like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Brian Goldner, Hasbro’s Chairman and Chief Executive Officer and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company’s performance then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments and will be versus pro forma adjusted 2019 results. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone and thank you for joining us today. The Hasbro team met the distinct and unique challenges of 2020 with tremendous resilience and excellence. They leveraged the breadth of our portfolio, the global footprint of our business, and the diverse and amazing talent in our company to lead our organization through the year. I cannot say enough about the quality of the people that I have the honor to work with everyday. As consumers of all ages found themselves at home, they sought ways to connect and find joy. Hasbro is uniquely qualified to meet this need for every demographic. Our brands, toys, games, and content are valuable as they bring happiness and enjoyment to so many in this unprecedented global environment. After a very challenging June quarter, our performance improved in the second half of the year. Throughout the year, we advanced our commercial and retailer programs and supply chain capabilities to meet consumer demand while managing expenses and cash. We grew Hasbro’s operating profit margin and finished the year with $1.45 billion in cash on our balance sheet. We finished 2020 with growth in revenues and adjusted operating profit in the fourth quarter despite tough comparison with the successful theatrical releases a year ago. The 2020 holiday season was extended, starting earlier with strong consumer demand in October and November, but seeing some challenges for key weeks in December. The period then ended with strong point-of-sale growth, and this momentum has continued and accelerated into January. The comparison with Frozen was extremely challenging due to our success in December 2019. If we exclude Frozen from the data, Hasbro’s POS grew 4% for the fourth quarter across the G11. We also gained share and recorded the fastest point-of-sale growth on Amazon in the toy and game market in the U.S. and top European markets during the fourth quarter. For the full year, we delivered $1.8 billion in gaming revenue, an increase of 15%. Franchise Brands; Magic
Deb Thomas:
Thank you, Brian and good morning everyone. The Hasbro team did amazing work in 2020, delivering a good year, prioritizing the health and safety of our employees and our communities while navigating retail and supply chain disruptions. The team never lost focus on strengthening an already solid balance sheet, while managing the business for profit and cash generation in the near-term and investing for future growth. On a full year revenue decline of 8%, operating profit declined only 1% and operating profit margin increased 110 basis points to 15.1%. A strong fourth quarter aided this full year result as operating profit margin grew 480 basis points on 4% revenue growth in the final period of the year. I am particularly proud of the work we did to manage working capital. Hasbro generated $976 million in operating cash flow last year, ending 2020 with $1.45 billion in cash. We paid part of our term loan earlier than anticipated and reduced $123 million of this long-term debt. We are progressing and paying down our debt and remain headed toward returning to our targeted 2x to 2.5x debt to EBITDA. We also returned $373 million in quarterly dividends during the year. Combined with today’s notice of the May dividend payment, the Board has already declared the first two quarterly payments for this year. Throughout 2020, our treasury and commercial teams worked hand-in-hand, supporting global retailers as their businesses changed without warning, in some instances, to meet rising demand and others, to manage shutdowns. DSOs declined 17 days on a pro forma basis to 74, reflecting both strong collections and a geographic shift in customer base to those with shorter terms. Consumer demand and inventory management drove inventory down 11% with lower positions in all regions led by the U.S. Days sales and inventory were down 38 days year-over-year. Retail inventory at year end was of good quality and level increasing slightly in the U.S. as supply continued to improve, while declining in most of the markets. Importantly, retailers were well positioned to meet the strong uptick in demand this January in major markets like the U.S. and Europe. With live-action TV and film production limited, this activity returned during the third quarter. As a result, our full year 2020 cash spend on content was $439 million, slightly below the expected low end. As production has returned and we managed COVID-19 protocols to safely keep them up and running, our cash spend on content across scripted and unscripted live action, animated TV and film in 2021 is planned to be in the range of $675 million to $750 million. While managing a rapidly changing business environment, the Hasbro and eOne teams made significant progress toward both the business and financial goals of our integration. Brian spoke to much of the business progress, which contributed to approximately $30 million of cost savings. This is ahead of the plan we shared at Toy Fair last year and puts us well on our way to our goal of $130 million in synergies by the end of 2022. This is just the beginning of unlocking incremental revenue and profit from the acquisition as we further develop existing brands and launch new ones to extend the reach and value of our consumer products, gaming and entertainment initiatives. Looking at our performance, our fourth quarter revenue and operating profit growth is discussed in our earnings release and presentation today. I will focus my commentary on the full year 2020 and provide an outlook for certain items for 2021. In the U.S. and Canada segment, revenues grew 4% and operating profit increased 30% or 420 basis points due to gains in Franchise Brands led by Magic
Operator:
Thank you. [Operator Instructions] Thank you. And our first question is coming from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Good morning and thanks for the question. Brian, I wonder if you could talk a bit about your Marvel business? With Disney+, we are now getting five or six different TV shows this year. Hopefully, in the back end of the year, there will be another five or so feature films, but as you look at the combination of TV plus film, it seems like this is almost a year-round business. How are you sort of planning for this and will you be fully taking advantage of all the TV content?
Brian Goldner:
Exactly. Well, Eric, you are absolutely right. Marvel has been a perennial strength in the portfolio. The teams have been working on major innovation in product. And yes, we will be taking advantage of in partnership with all the work Disney has done to put certain content on the streaming platform and Disney+. I hope you saw some of the trailers last night in the big game, and then also the theatrical launches. What’s really great is that we have hit a tipping point that we had believed would occur around this time where enough people are watching a streamed show over a given period, where we are able to eventize [ph] that effort and then get our retailers on board for major merchandising, promotions, and linear footage in store as well as actually more importantly, the e-commerce play between our content to commerce with short-form content, leading to purchases and all kinds of virtual feature shop. So yes, Marvel has been a perennial strength. The business held up very well last year, although we didn’t see growth and we believe that we have the opportunity. If you look at a business like Star Wars, where we’ve benefited from just stream content, it’s been the business that’s the size of a business back to a day when we had theatrical and yet we have no theatrical and has grown substantially behind The Mandalorian, and it’s not just The Child product, we have dozens of other products for Black Series, the kids business is up, our vehicle business behind mission fleet is up. If we look at our own experience with Transformers and War for Cybertron, which is our animated series on Netflix dedicated to more of a older kid in the fan community, it’s driven that business in a major way with Transformers results quite strong, POS good and really linking all of that to our e-comm and omni-channel effort. So yes, we have a major play this year and we are very excited about the combination of stream content as well as film content.
Eric Handler:
Great. And just one follow-up, Magic
Brian Goldner:
Yes. So we have – it’s actually on like a pre-release access on Android now and it will go to a full launch just a bit later this year, and the iOS format will also launch. So yes, it’s in 2021 and it’s a number of months from now and the team is well on its way to create the formatting, and it’s very, very playable and people really like the game. So, we are really excited about getting to the broader audience frankly in gaming that are playing mobile versus playing on their PCs.
Eric Handler:
Thank you.
Operator:
Our next question comes from the line of Steph Wissink with Jefferies. Please proceed with your questions.
Steph Wissink:
Thank you. Good morning everyone. We have a two-part question related to eOne. Brian, maybe this is best for you and then Deb definitely jump in as well, but we are trying to understand a little bit about the backlog. So with the business up in the fourth quarter, it sounds like off to a decent start for the year, how much of the committed programming that you had planned to do in ‘20 can you recoup in 2021? And then related, as you in-house the Peppa and PJ Masks business, can you just help us think through the mechanics of the graveyarding of your existing licensees and the rollout of your product in the channel? As we get to the fourth quarter, what’s the proportionality, what percentage of the product on shelf will be Hasbro at that point versus what will be your legacy licensees? Thank you.
Brian Goldner:
Yes, great. So, as we look at the business, of the Peppa and PJ, and then I’ll let Deb talk a bit about first question. On Peppa and PJ, the teams have marketed and developed product lines. They’ve worked hand in glove with the eOne team that has led the creative on Peppa and PJ. We are in the ninth season on Peppa. It is the most watched YouTube show for preschoolers. We have the show distributed everywhere and new content coming that lines up really well with the product line. For PJ, we are in the fourth season, and we are already developing and we will have this season, and again a really robust product line. Order of magnitude for both of those, Steph, we are probably looking at 50 developed products for each Peppa and PJ that will come in the fourth quarter. But it’s really important to note there are lot of categories that our licensees also create in that product line – in those product lines that are really valuable and bring new play and play experiences to kids, consumers, and fans all around the world. And so, there will continue to be licensees on those businesses. In fact, the combined consumer products team between eOne and Hasbro are building even more robust consumer products programs given that Hasbro has much bigger global footprint than some of our core toy and game licensees have had over time. So, we are really looking at this financially. We get the benefit of bringing in and in-housing major parts of, but not the entirety of the license business for Peppa and PJ. We are then driving the retail connectivity to enable our consumer products licensees to do even a better job as we go around the world. We have seen those smaller license type product shops with kids apparel and backpacks and back-to-school and bedding and footwear reopening, because remember not all of the product is just sold at the essential stores or the hypermarkets or the omni-channel mass market stores in this category around the world. And so, the reopening has also helped. Last point I make is over the fourth quarter, we have seen some great results for both brands and particularly for PJ, coming out of the holiday, our licensees were able to work with more reopened stores. We have seen great takeaway for both brands and PJ is coming out quite strongly, so is Peppa and we feel very good then about the financial opportunity over the years to build a very robust PJ and Peppa business, but even more importantly to have a much bigger foothold in a category where Hasbro didn’t compete as broadly in preschool. And so the team is also working on – we will talk more about it, new properties and new IP that they will also launch using their immense expertise and storytelling. And Deb, you want to do the first one?
Deb Thomas:
Sure. Thanks, Brian and good morning, Steph. Yes, as we think about like the carry-forward from what has been going on at eOne, as we know, animation could continue and it was largely uninterrupted with maybe some hiccups as we first all went remote to try to get things up and running where they could. But animation has largely been able to continue. So you are actually seeing that in what we have been progressing to-date so far. So, it really is that live-action film and TV. And as we got into the end of the third quarter, we started to be able to get the productions up and running in most markets. And that’s why indeed we saw growth in Entertainment One in the fourth quarter and we are on track to get that done. If we look at the full year content spend that we are projecting for 2021, just a very small percent of that relates to the 2020 carryover, but we expect to be able to finish and deliver that production in 2020. But we have gotten the question in the past does that mean you are going to have to spend twice as much? A lot of it has moved forward and a lot of it comes on during the year. A lot of it’s unscripted. Brian talked about all the progress that’s being made on other brands, but there is also progress being made on other production as well. So we do expect that we will be able to finish that ongoing programming in 2021 and deliver it.
Brian Goldner:
Yes. Steph, the only thing I would add just to frame out for you our expectation for 2021 for eOne, we fully expect that given the way the team has developed new IP, the way they are working on Hasbro IP, the receptivity to new world-class branded IP and eOne’s historical strength, we probably could look at revenues this year, certainly, revenues growth from eOne and probably commensurate we saw back in 2019 for that business. So some real good growth that we expect and increasingly mix shifting into Hasbro IP over time, beginning with unscripted where it’s easier to produce, followed by some theatricals and scripted television.
Steph Wissink:
Okay, thank you very much.
Operator:
Our next question is from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Thank you and good morning. I know you gave different components to build to operating margin, but in terms of sort of eOne growth, an incremental toy business that you are bringing under Hasbro under brands like Peppa Pig and PJ Masks in your underlying toy growth. Could you help us understand, what is a reasonable range of operating margin we should be thinking for this year versus 2020?
Deb Thomas:
Certainly, certainly. So – and Brian it’s good that’s a follow-up. So thanks for that. It was perfect from the last question because in the near-term, when you think about just the entertainment component of what we have brought in, there is some pressure on profit, because if you think about all the costs that we are incurring ourselves as businesses with COVID-19 protocols and everything else to keep people up and safe and do things the right way, there is some cost pressure in the near term. We see that profitability expanding over time, but in the near-term that is going to add some cost pressure. And as we get up and ready to launch in the latter half of the year, our product around PJ and Peppa, we have got a – there is additional tooling expense and things like that, that ramp up and we want to make it really successful as well as advertising around those brands now. They are such terrific brands as they are and that continued relationship we are having with licensees. So, we see that profitability in the near-term being impacted a bit by some of these initial costs, but over time, certainly growing into a range of what you would expect to see on the toy and game and sourcing side from the more traditional Hasbro business of the past. And we see that entertainment profitability growing over time as well once we are able to incorporate some of these costs and as Brian said earlier, actually incorporate the Hasbro IP because that helps to make it even more profitable over time.
Arpine Kocharyan:
Okay. That’s helpful. In terms of breakdown of entertainment and licensing revenue this quarter and perhaps you could share your views on 2021 as well, understandably, you have Bumblebee comps. But there is a lot going on in that line item, maybe you could parse out the drivers of what drove growth and what was offset in terms of decline for the quarter and while we are at it, could you comment on MTG Arena and what do you expect to see from that business this year? Thank you.
Brian Goldner:
Sure. If you look at consumer products in that category, licensing and digital, our digital gaming business was up quite considerably during that period, digital gaming. Playing was up for global gamers over the year. As you know, it was a tailwind and we are seeing a lot of new third-party games that are being quite successful. We also see some perennial games like Yahtzee with Buddies that continues to perform at a very high level from Scopely. So, that’s a category that has done quite well. We have talked about before that in consumer products, the closure of a lot of the smaller retailers over a period during 2020, where you are selling children’s apparel or other types of children’s products, clearly put a challenge against those revenues in the short-term, but we are seeing those retailers reopening. And as I indicated in the fourth quarter, we are starting to see some momentum back into those businesses as well as in the toy business that are being sold there as well as at major mass-market retailers. So consumer products, we believe has an opportunity for growth as we go forward as we add more Hasbro IP certainly in 2021. We are building an event around the new My Little Pony animated feature film, which we are all very excited about and that should be a very robust program both for Hasbro-developed product as well as consumer products and we kind of march forward from – we will march forward from there. Deb, I don’t know if you want to comment further about the profit profile?
Deb Thomas:
Yes. The only other thing I would add is as you think about the digital games coming out under Wizards of the Coast brand, so we’ve had Arena in the past. And Brian mentioned earlier, we’ve got a few games launching this year, a few digital gaming launches this year. Those carry a bit of initial depreciation around them that we wouldn’t have seen as much of that this year because we’ve been working on it. We capitalize those costs. We’ll give some more color to that on the 25 at our Investor Day to try to size that out from everyone. But from a profitability standpoint, as Brian said, as those retailers that handle our license business come up and running, that’s a fairly high profit margin business. And as they’re able to to get back on their feet and get back out there that and digital gaming, we see that impacting profitability favorably as we move forward.
Arpine Kocharyan:
Thank you.
Operator:
The next question is from the line of David Beckel with Berenberg Capital Markets. Please proceed with your questions.
David Beckel:
Great. Thanks for the question. I have two. First one for Brian, I was hoping you could comment a bit. I know you’re probably loath to give specific guidance here. But just on the outlook for the toy industry this year, given sort of the idiosyncratic nature of what took place last year, clearly, extremely strong growth through retail channels, e-commerce picking up. I was hoping you could sort of frame what you expect for the industry as a whole this year and also maybe put some context around your expectation for growth, which is pretty broad-based for Hasbro as the year unfolds? And then I have a follow-up. Thanks.
Brian Goldner:
Sure. Yes. So look, I think you saw some very robust growth from the toy industry in 2020. And I think that NPD and other sources are kind of reevaluating what they think growth should look like for 2021. There has been some more modest expectations presented by some of the third parties. Our belief is that we should be able to grow in line or ahead of the toy industry numbers for the year 2021 for a number of reasons. We have great innovations. If I look at the way we finished the year where we had great product, we didn’t have product rolled out everywhere. But if you take the U.S. business, for example, in the fourth quarter, it grew 16% with 30% growth in Franchise Brands. Every one of our Franchise Brands was up with the exception of My Little Pony, and we’ve already talked about how we’re restating that this year. We saw double-digit growth for all our Franchise Brands except for Transformers. So we really exit the year in a major market where we had all the inventory, where NERF was growing and other brands were growing. We have entered 2021, Dave, and through January, our POS is up nearly 30%, 28%. And so again, it’s not a holiday size sales, but it is that growth in POS. The consumer demand continues around games category and toy and game categories. Many of the categories that we’re selling last year are selling again this year. At the tail end of last year, we were out of stock in certain games. I mean, we just couldn’t keep Operation Pet Scan in stock. We couldn’t keep The Child, the Bop It! product in stock and some Monopoly products in stock. So we’re again, getting back into inventory, but seeing very robust growth and for that reason, because of our innovation, because of our e-comm capabilities and clearly seeing e-comm running way ahead of brick-and-mortar. I mean our e-comm POS in the full year last year was up 33%, and then the fourth quarter was up 19%. So brand for brand, I think we’ll grow ahead of industry in toy and game. I think consumer products over time should grow faster as we mix shift into more Hasbro IP. The margin expands as we get more from Wizards of the Coast, and also as digital gaming goes beyond those early days where we do have depreciation and marketing expense. But launching those games, I expect to become more profitable over time. And then, of course, eOne is enabling us to create profitable entertainment versus where Hasbro was historically where entertainment with some level of a marketing expense. And we viewed the sales of products as the reward for the investments in the entertainment. So I would say that’s how the year we look at setting up. And really, think of it as 3 very clear business units, all with different profit and revenue profiles between consumer products with toy and game, our Wizards business with digital and our entertainment business obviously led by eOne.
David Beckel:
That’s super helpful. Thank you. And one for Deb. Operating cash flow, obviously, significantly outperformed your sort of medium-term guidance. It sounds like at least some of that was due to the delay of production cost. But I am wondering if you can help us think about how your learnings, particularly as it relates to working capital, this year might translate into higher operating cash flow expectations going forward, if you agree without statement? Thanks.
Deb Thomas:
Sure. Well, we – I have to say, and I said it earlier in my prepared remarks, I’m just so proud and impressed with what our team was able to do with working capital. I mean I think you had every single employee at Hasbro rally around let’s keep the balance sheet strong and collect as much cash as we can. I don’t anticipate us being able to have that kind of a working capital benefit again in 2021. But as we see each piece of our business performing, we do expect that our operating cash flow can average about $600 million to $750 million in the near-term, falling someplace within that range as we are investing more in launch costs than investing a bit more in content than what we talked about in the past. But also, we are able to get things out there and get revenue from it as well. And we see that moving over time back to levels that we saw certainly in 2020. But in the near-term, we expect our operating cash flow to be in the $600 million to $750 million range.
David Beckel:
Great. Thank you so much.
Operator:
The next question is from the line of Michael Ng with Goldman Sachs. Please proceed with your questions.
Michael Ng:
Hey, good morning. Thank you very much for the question. My first question is just on eOne and the toy sales. My understanding is that historically, those toys sales were kind for as net royalty revenue. As Hasbro brings these licenses in, I think that Hasbro account for that in wholesale toy revenue. Is that the correct way to think about it? And if so, how big could that revenue uplift be on a like-for-like business – like-for-like basis, appreciating that this doesn’t include any potential synergies from executing those toy licenses better? Thank you.
Deb Thomas:
Sure. Well, let me deal with the mechanics, and I’ll let Brian talk to the growth opportunity. So you’re 100% correct. You would have seen that coming in as royalty revenue in the past. There will be some costs against that, but mostly it would flow through and impact the gross margin. When you see it coming into the Hasbro revenue, it will come in like wholesale revenue like the rest of our business, and we’ll have additional cost of sales applied against it. So the gross margin will look a bit different than it would if it was pure royalty revenue coming through, and we’ll have some additional costs. In the near-term, from a profitability standpoint, as we’ve invested in the start-up launch costs and start-up tooling and things like that, you’re going to see profitability not be that far off, but not see that growth potential that it has in the future as we drive revenue growth in the brands. Brian, do you want to talk about the revenue growth opportunity?
Brian Goldner:
Yes. Thank you, Deb. Appreciate it. So as we look at the business, Mike, there is a several-fold elements that we’re really bringing to bear here. Number one, we’re actually – because we are behind these products now and we’re developing bespoke Hasbro product lines that are expansive, as I mentioned dozens of new items, very well received already by global retailers and an expectation of great distribution and support, our consumer products program will actually expand. We’ll have some of our core licensees, who were doing certain parts of our toy business, expand into other categories that they are quite expert in. We’ll have our other parts of our consumer products business expand as well as the geographic footprint, now that we have a team that’s married up between Hasbro experts and historical eOne experts and some new blood as well. I think we get a much more robust consumer products program. We are also seeing incredible new eOne content. As Deb mentioned, the animation had continued over the COVID period. We’re able to produce animation at distance. And so you’re going to see a lot of new content that is really, really engaging for our audience where the Peppa Pig example is a top viewed show on almost every format, including YouTube. And they’re bringing bespoke new content that ties directly to the play patterns that are being expressed in our products as well as our consumer products. And over time, beyond the holiday, this holiday period, we will have Hasbro products in the market for this holiday period as well as new consumer products that will come in for the fall. So, both of those things happen. So we will add considerable revenues as an opportunity. The opportunity, of course, is to go beyond that a few fold and then several fold. And really, one of the pieces of opportunity that we saw from the very beginning as we began to talk to eOne was a growth in preschool, particularly around character and story and Hasbro’s opportunity to be a major player in the preschool arena around the great storytelling, great character and great innovation tied altogether. And we are seeing that. And then in addition, eOne has also been fully in development and has great support for some new IP that I won’t talk about now, let them talk about later, where we will have new IP from these storytellers in the preschool and lifestyle space. And that should grow our presence across the dimensions I’ve just discussed as we go forward.
Michael Ng:
Great. Thank you, Brian and Deb for all that detail. That’s really helpful.
Operator:
The next question comes from the line of Tami Zakaria with JPMorgan. Please proceed with your questions.
Tami Zakaria:
Hi. Thank you so much for taking my questions. So my first question is around eOne, I think media you mentioned eOne could generate revenues in the 2019 range it saw before COVID happened. So I think – correct me if I’m wrong, but I think at that time, in 2019, media, TV-related revenues from eOne were about $1 billion, excluding the family brands. So is sort of – is that the right benchmark to think about in terms of revenues for eOne in 2021?
Brian Goldner:
So yes, I think that you are probably looking at – if you took all of eOne into 2019, it was about $1.2 billion. And you’re right, there’s a family brand component. But we say, as we look at the total eOne effort, including family brands as well as their – because what they get for content in family brands as well as what they’re able to deliver in television and film, we think that $1.2 billion is a pretty good marker for 2019 – from 2019 to be compared with what we expect we could achieve for 2021.
Tami Zakaria:
Got it. So that’s including the family brands revenue as well?
Brian Goldner:
Correct. Remember, Family Brands, the revenue comes in, in a couple of different places. One is we get paid for the content. So that is expressed within eOne’s revenues. We then are taking on board some of the toy lines. Those toy line revenues will get expressed within the consumer products or toy and game part of the business as they become toy lines for the company. But yes, there’s an eOne revenue. Deb, do you want to comment?
Deb Thomas:
Yes. I just wanted to point out, Tami, it was actually in today’s press release, we did have the pro forma breakdown for 2019 if that might be helpful to refer back to. I think it’s on the very last page. You might not have quite gotten there.
Tami Zakaria:
Got it.
Deb Thomas:
It’s a long release. It was a long release.
Tami Zakaria:
Got it. Thank you so much. And then my second question is I think the guidance bucket, the margin buckets you provided in the call, it seems like EBITDA may see some slight de-leverage in 2021. So can you help us unpack that and comment on how much of that is actually transitory related to COVID and other stuff, and you might actually get back in 2022?
Deb Thomas:
Yes. I think we’re going to give some more color to all the different components of EBITDA. But as we look at adjusted, we did say we expect revenue and earnings to grow on an adjusted basis in 2021 from 2020 levels. And there are some components that hit – as we continue to invest in digital gaming for the long-term and the revenues that, that can bring with us. We’ll see depreciation, but we also see ongoing product development costs associated with that, ongoing product development with respect to creating innovative play things that Brian talked about where we think the consumer product, toy and game business will be for 2021 in comparison to the market. So we see ongoing cost with that. But on a top and bottom line basis, we do expect growth in 2021 from 2020. And we will get into some more of the detailed components that we haven’t talked about today in our meeting on the 25.
Tami Zakaria:
Got it. Super helpful. Thank you so much.
Operator:
Our next question is from the line of Fred Wightman with Wolfe Research. Please proceed with your questions.
Fred Wightman:
Hey, guys. Good morning. You had called out some challenges during key weeks in December in the prepared remarks. I’m wondering if you could just touch on what exactly happened and whether that’s corrected as we head into the first quarter?
Brian Goldner:
Sure. Really, it was just an interesting observation. As we look at the holiday, we’ve probably had a more intense longer holiday than we’ve had in prior years because, of course, the holiday kicked off in October as we all discussed around third quarter earnings. And there was a ton of promotion and lots of toy orientation, toy and game orientation during that time. And our POS was incredibly strong in October, November and even into December. As we got into just 2 weeks right before December, and I’ve seen this expressed in other consumer products categories as well, there was a bit of a pause that we saw in some of our businesses. I think that it had a bit to do if I read some of the macro experts talking on the economic side, the consumer waiting to see if there were some additional checks and support that was going to be coming during that period of time. We saw, frankly, a dwindling down of some inventories around some of our brands during that time for a few of our key games like I talked about The Child products and Monopoly and also in Bop It!, Operation and some other brands where our fill rates did fall during those couple of weeks as we were really right ahead of Christmas. And on NERF, we’ve seen great growth in NERF. NERF was up in the U.S., and NERF was up on the fourth quarter and for the full year in the U.S. But we didn’t have enough products to make NERF grow everywhere. We expect NERF to grow in 2021 because we see the compilation of all of the NERF initiatives. But again, I just think there were a few places where we had a bit of tempering a little bit from the consumer and then a little bit on a few of our product categories, not a lot, but a few. Then if you take the comp during that time, most importantly, the comp during that time, our POS is slightly down if you exclude Frozen. Remember, a year ago, we told you, Frozen was the largest headwind for the fourth quarter for Hasbro, up against an incredible success in 2019. If you took Frozen out, our POS actually goes up to mid-single digits in growth globally during the fourth quarter. So that’s just, again, in that period of time. So that’s why we just described that. Then what happened is Christmas week was very strong. Weeks following Christmas have been incredibly strong. And in January, we are actually seeing an acceleration. I think as people get gift cards and as people who weren’t together for the holidays, and sends presents and other gifting, gift cards and other formats, we’re just seeing an immense amount of consumption of Hasbro brands and products, lots of strong launches coming as we move our way through the first quarter. So that’s why I say it’s a broader, longer holiday season. And clearly given COVID and openings and closures, just it demands some additional description.
Fred Wightman:
That makes sense. And then just quickly on the eOne synergies, I think you guys called out $30 million last year. The number that we had previously was $35 million to $40 million by the end of ‘21. So was it just a pull-forward of cost savings or is there actually some incremental upside to that $130 million target that you guys have talked about in the past?
Deb Thomas:
I think we look at that $130 million target by the end of 2022. And still, that’s our target right now. But we were able to accelerate some of the cost savings if you – into 2020 just because we were all working remotely. We could get things – some of the things done a little bit faster. I mean, like Brian mentioned earlier, we were able to fully integrate our consumer products licensing teams. However, there is still some other groups that we haven’t been able to fully integrate yet. We’re working on – We just – it was not in our original timing. But two-thirds of that was actually coming from product in-sourcing. So that timing hasn’t really changed yet. We are beginning to in-source that product for this fall for this holiday season. So we will have a better insight to whether to grow that number or not as we progress through 2021 but it was a bit of an acceleration.
Brian Goldner:
Yes. But if you look at 2021, then we’re going to have a much sizable number than your expectation of $30 million in 2021. That wasn’t – that’s not our expectation for 2021. It’s big – it’s far bigger than that because, again, the in-sourcing begins for the toy and game products. And we’ll size that for you probably a bit more in our investor call.
Fred Wightman:
Great. Thank you.
Operator:
Thank you. The next question is from the line of Devin Brisco with Bank of America. Please proceed with your questions.
Devin Brisco:
Thanks for taking my questions. Just another one on eOne, across the industry, both early and later, TV and film windows are increasingly being monetized and consolidated on DTC platforms. As more Hasbro IP begins to make its way through the eOne content engine, how are you thinking about the various distribution channels and windowing strategies that you can utilize in order to sort of optimize your return on investment for both film and TV ultimates and the consumer product piece as this trend continues?
Brian Goldner:
Yes. Well, look, we have said all along that we thought we were entering an era that would be right for opportunity for us as we came together with eOne, and we’re seeing that. Clearly, as many studios have also launched their streaming platforms, they need great content, and they’re using their own brands and IP to service their own streaming platforms, which leads a lot of world-class streamers and other platforms open for business and looking for world-class IP from people like – or companies like Hasbro. And eOne is expert at developing IP for a global group of broadcasters, streamers, linear and terrestrial. So we see a real opportunity. It marries directly to the fact that we have the broadest portfolio in our business. We have brands that stretch from kids and fans and families, certainly, but we also have brands that stretch into great adult gaming and lifestyle gaming. So we’re busy developing Dungeons & Dragons across a number of dimensions. We’ll have future iterations of Transformers in a number of different places. We have new creative stewardship that will add or have the great new storytelling in Power Rangers and several other big Hasbro IP areas. I’m going to let the team talk more about that later this month. But we see the opportunity to go through multiple windows. We still see the opportunity to have a theatrical followed by a stream window or a simultaneous window between streaming and a theatrical – a shorter theatrical window. I think a lot of the nomenclature and conversation around all of those windows are shifting and changing as we speak. And our team is expert at ensuring that around the world, we’ll get the opportunity to eventize our properties and programming with streamers and theatrically and then move through the waterfall of opportunities and windows so that we’re able to maximize the return on the entertainment investment while also driving ubiquity for the story and character and the play patterns that will be reflected in the consumer products and the gaming that we’re executing in support of those initiatives.
Devin Brisco:
Great. And could you provide an update on where production stands today relative to normalized levels? And how we should think about the cadence of the $675 million to $750 million in cash content spend for 2021?
Deb Thomas:
Sure. Well, we are working in production now in most territories. Actually, all territories were up and running. Some things may get delayed depending on what’s happening on the set, but everything is up and running now. One of the things that’s really important to remember, I’m glad you asked about cadence, because you think about before the world changed in March of last year, we actually had a great hit in 1917 from eOne. So that really drove a big impact to the first quarter of last year when you kind of think about the theatrical still being open. So now as we look at the cadence, we see it progressing throughout the year? And as you know, I know, Devin, the entertainment and revenue recognition could be a little, I use my favorite accounting term, Brian, when I say this, just a little lumpier than what you might see in a traditional toy business, but we just look at the fourth quarter when eOne was able to get up and get into production and have those deliveries being made, they were able to grow revenue. So we see that with an impact in the near-term because of something like 1917 in theatrical distribution. But as Brian said, we’re excited about being able to take advantage of theatrical as well as streaming by providing this great content over time.
Devin Brisco:
Thank you.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Gerrick Johnson:
Hey, good morning. I like going last. So thank you very much. How many questions do I get, Brian?
Deb Thomas:
I wouldn’t be certain you are last, Gerrick and good morning.
Gerrick Johnson:
Okay. I have got quite a few. I will see how brief I can be here. First, just the outlook for 2021 for the toy industry, David asked that before. I don’t think you gave an answer for the industry itself. So how about like in two numbers, international and – or actually worldwide and U.S.?
Brian Goldner:
Well, look, I think that number is shifting around. We saw an early number from NPD that, frankly, we didn’t understand as well. We’re hoping that they’ll clarify. I think that according to my team, they’re working on going back and relooking at that number because I thought it was a bit too low. And I think they’re kind of reconsidering, given what we’re already seeing in the January window and the fact that consumers are continuing to be very interested in the toy and game industry. So that’s why I didn’t give you a number is because of kind of waiting for the combination of NPD and Euromonitor to reevaluate where they think the market is. What I will tell you is we believe we can grow our toy business over time in line with or ahead of the industry because of our capabilities, the fact that we’ve built such robust capabilities in e-comm and content and storytelling and innovation and the orchestration between all the different operating elements that we should be able to be in line or better than the industry. And I’ve also said that over time, we believe that should be in a tough year, low, but in a good year, mid-single digits growth.
Gerrick Johnson:
So what was the NPD number that was put out earlier that you’re not sure is correct?
Brian Goldner:
I’m not going to – I need to let them comment because I’m not sure whether they published it out or it was out to subscribers. But they were having conversations with my team about some early estimates that the team felt that they should go back and reevaluate. And I think they are, given the fact that we’re seeing such robust growth early in the year. I think they’re considering or out as a projection for the full year.
Gerrick Johnson:
Alright. Regardless of what they say, what do you think? What are you planning for this year? And again, in January, I don’t know if I’d extrapolate January all the way through because it’s a very easy comp and a lot of gift cards. So...
Brian Goldner:
Of course.
Gerrick Johnson:
What are you planning for ‘21?
Brian Goldner:
Look, I said, we think in a year where we have great innovation and we have the unlock, we expect to grow our toy and game business this year. And we believe we’ll be...
Gerrick Johnson:
This year?
Brian Goldner:
This year, and we believe we’ll be in line with or ahead of the industry depending on where they land. But again, I’ve said around mid single-digits is in a good, robust year is where we should be able to deliver toys and games growth.
Gerrick Johnson:
Okay. Okay. Fair enough. Moving on to entertainment, but third-party entertainment product you do for others. I have 10 movies baked into my model for you here in 2021. Not sure how many of those are going to happen. I have $300 million plus in incremental revenue from those 10 movies. So I’d like to know what movies do you think will actually happen? There are some big ones like Snake Eyes, Spider-Man, Venom, Micronauts, Cruella, Shang-Chi, Raya, Ghostbusters, what’s happening this year? Do you know what’s going to happen or does anyone know what’s going to happen in movies this year?
Brian Goldner:
Well, look, I think that the big considerations, it’s not surprising to hear the big considerations will be what happens particularly during the first half of the year. And I think that people feel there’ll fall where more moviegoers will be back into theaters. Having said that, we are working in partnership with our partners at Disney, they are actively looking at all the windowing. I think you’ve started to see, like last night, hopefully, on the football game. You saw the trailer for Raya and the Last Dragon, I think it was great, and we’re very excited about that. In May, movie, Black Widow we will be supporting. Ghostbusters comes in June. We’ve got Venom later in June. Shang-Chi is right now scheduled for July. We’ve got our own My Little Pony movie coming in the September Window. Snake Eyes is slated for October, and then you have Eternals and Spider-Man that will be in the fourth quarter. And the team is actively working on a regular basis. Some of those may be more shorter theatrical windows. We talked about the fact that, that works, particularly work on a premeditated basis where the strategy can be put out up in front, and we can work with our retailers. And then, Gerrick, I’ll also mentioned that there’s a lot of streaming content that will be coming – that we also feel has a great opportunity, particularly we were talking earlier, just about the robust nature of the Marvel brands and business. And so Raya is also a stream piece of content that will come in March, WandaVision, the Falcon and the Winter Soldier, that was a great trailer. And then you have a couple of different new Star Wars initiatives coming from streaming in the back half of 2021. So the team is around all of that. They have been building great innovative products for full exploitation there as well as for Hasbro IP like My Little Pony and for Snake Eyes. And we just constantly are working in partnership with our studio brethren to ensure that we understand the way they want to execute their programs. And frankly, we’re doing the exact same thing with My Little Pony and with Snake Eyes. We want to make sure we’re maximizing the opportunity, given where we believe audiences will be at that point in the year. And I think at that – at this point, I’m getting the high sign that we need to wrap things up. Maybe there’s one last question you might have.
Gerrick Johnson:
Okay. Hopefully, we can see the movies in the theaters, I’m particularly looking forward to Micronauts as you know. Okay. If I have one more, let me go back to something Steph and Mike both asked on Peppa and PJ. What’s the synergy on an annual run rate? Let’s talk like ‘22 or something like that. With those brands in-house, what kind of synergies to the bottom line can you get from bringing those 2 in-house?
Deb Thomas:
So we said that we expect $130 million of synergies, which include bringing Peppa and PJ in-house as well. Two-thirds of our cost synergies were made up from product in-sourcing. That, of course, doesn’t impact the opportunity that we see from a revenue side as we create more innovative product and drive revenue around other consumer product streams around that. But that is – that number does include Peppa and PJ, so...
Gerrick Johnson:
Okay, okay. Alright. Thanks guys. Talk to you later. Thank you.
Deb Thomas:
Thanks.
Brian Goldner:
Yes.
Operator:
I’ll now turn the call back to Debbie Hancock for closing comments.
Debbie Hancock:
Thank you, Rob and thank you everyone. We appreciate everyone joining the call today. The replay will be available on our website in approximately 2 hours. Additionally, management’s prepared remarks will be posted on our website following this call. We hope you will be able to join us on February 25 for our virtual investor event. Thank you.
Operator:
This concludes today’s conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning and welcome to the Hasbro’s Third Quarter 2020 Earnings Conference Call. At this time, all parties will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me today are Brian Goldner, Hasbro’s Chairman and Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company’s performance, then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone and thank you for joining us today. The global Hasbro team did an excellent job delivering a strong third quarter, with revenues growth in toys, games and digital initiatives while live-action production begins to return. Consumer demand remained strong. Global point of sale for Hasbro brands was up mid-single digits, including double-digit gains in the U.S., UK, and Australia, among others. Overall, point-of-sale grew despite declines in Latin America and Asia and some out of stocks in the games category. Nearly all stores globally have been open and operating, with Latin America experiencing the most restrictions. Foot traffic in stores remains meaningfully lower, but ecomm continues to deliver, with 50% growth globally in the quarter. We also benefited from the reopening of Toy Specialty retailers in Europe. Production at our third-party factories is up and running, and supply is largely in-line with demand. Where demand remains above trend, we are working to catch up. The restarting of live-action entertainment is gradually occurring, with some of our larger productions beginning late in the third quarter. As a result, deliveries were low, but are set to improve in the fourth quarter and some revenue will move into 2021. MAGIC
Deb Thomas:
Thank you, Brian and good morning everyone. Our teams delivered a very good third quarter in a difficult environment. The results reflected growing consumer demand for Hasbro brands; an improved operating environment as third-party factories, warehouses, and retail stores were mostly open; and excellent execution by our teams, including strong cash collections and cost management. My discussion today will be versus pro forma adjusted 2019 earnings. The third quarter 2020 adjusted results exclude after tax amounts of $19.6 million of purchased intangible amortization and $4.7 million of acquisition and related expenses associated with the eOne acquisition, and $13.7 million of incremental tax expense related to a change in the U.K. tax code. We ended the quarter with one of our highest ever third quarter cash balances and delivered an additional 230 basis points on adjusted operating profit margin for the quarter from both favorable product mix and cost savings. We continue to have $1.5 billion available under our revolving credit facility, should we need it, and we remain well within our financial covenants. The team drove strong cash collections and Q3 DSO decreased to 74 days from 83 days last year, and 96 days in the second quarter. As live-action production has been limited, our cash spend on content this year is now targeted to be at the lower end of our prior $450 million to $550 million range for the full-year. Due to the timing of this return to production, certain deliveries expected in the fourth quarter 2020 will move to 2021, shifting expected revenue. We currently expect next year to have a more normalized cash spend level as production and deliveries are slated to improve from the lower 2020 levels. Our capital expenditures year-to-date are in-line with 2019 and are now expected to be slightly below the $145 million to $155 million we targeted for this year. This amount includes the capitalization of digital gaming development relating to games to be launched in future years, some of which Brian spoke to, as well as several others for 2022 and beyond. Hasbro owned inventory is down 7% absent FX as demand remains strong. Retail inventory declined, led by the U.S., reflecting the shift to ecomm and higher consumer takeaway. In Latin America, we continue to work through inventory we began the year with. Our goal is to reduce excess inventory by year-end to position us to stabilize the region’s performance next year. Our integration with eOne remains on track and we continue to target synergies of $130 million by year-end 2022. This includes 2020 cost savings of at least $20 million, before one-time expenses, recognizing the eOne business, like the overall Hasbro business, is not operating to our original plan due to COVID-19. Synergies are planned to increase in 2021 as we begin to in-source toys and games for eOne properties and recognize more of the benefit of cost savings. For the quarter, revenues were down 4%, reflecting growth in toys, games, and digital initiatives offset by a decline in entertainment. In the U.S. and Canada segment, revenues grew 9% behind growth in Franchise Brands, led by MAGIC
Brian Goldner:
Thank you, Deb. I want to take a minute and recognize John Frascotti. Earlier this month, we announced that John has decided to retire after 13 years with Hasbro when his existing contract ends in March of 2021. John has been an important part of our senior management team since 2008, and a loyal colleague, mentor and friend to so many of us over the years. In addition to the leadership roles he has held, John has always been a champion for our culture, our purpose and our values. He embodies the idea of servant leadership and his impact on our company will be felt long after he departs. John leaves big shoes to fill, but I am extremely confident in the leadership of our company and the strength of our teams to lead Hasbro into the future. Deb and I are now happy to take your questions.
Operator:
Thank you. [Operator Instructions] Thank you. And our first question is coming from the line of Steph Wissink with Jefferies. Please proceed with your questions.
Steph Wissink:
Thank you. Good morning everyone. And Brian, I would echo your comments on John. John we are going to miss you. My question is really about the Hasbro properties and development with eOne, I’m wondering if you can talk a little bit more about just how broad based – what different form factors that might take? And I think Deb, your comments on more profitable growth is really intriguing. If you could just talk really quickly about what you're most excited about in that pipeline that would be great? Thank you.
Brian Goldner:
Sure. Good morning, Steph. First, we saw some announcements over the last week or so. Jonathan Entwistle has come on board. He will be handling the development of both live action television around Power Rangers in addition to the kid’s oriented TV show that's in its 27th season. We'll also be working on a live action film. The team is busy working on DUNGEONS AND DRAGONS live action feature film. They're also working on a couple of different approaches, because there is so much mythology in Canon to - DUNGEONS AND DRAGONS for live action television. And there's been very strong interest. We've talked about how many global streamers and other terrestrial broadcasters have been very interested in DUNGEONS AND DRAGONS. For next year, we will have a My Little Pony theatrical feature film, it'll be the first CGI film that the team is producing. It looks beautiful, and we're very excited about next fall. It'll come to theatres in September next year. And then as we go across the different IPs, what we're seeing is incredible interest in scripted shows as we develop more game show type formats, and other fun formats, like we've seen coming onto the Food Network this fall, which is a Candy Land TV show hosted by Kristin Chenoweth. We've also seen very strong demand desire for IP around the Hasbro brands and scripted television. Let me remind you that just this past summer, we had a scripted animated show called War for Cybertron, for Transformers. It was only six episodes, and yet that show posted top performance across the entire Netflix platform during June and July and August. And in fact drove considerable growth in Transformers brands. So, we're seeing the connection between creating great IP and the response that we're getting from fans and families. In fact, Transformers POS has been quite strong, and Transformers was up in the United States. As a result, as we now take that out around the world, we expect to continue to see how the teams are able to drive our brands off of that great IP spend. Just as we've seen great streaming content work for Disney+ and the Mandalorian. So, there's many, many new initiatives that are coming. And as we've said, we've got more than 30 brands and more than 40 projects stood up, some brands will get the benefit of both film and television treatments. And we're very excited they've made – the teams have made more progress than we could have ever imagined. I guess it's the silver lining in our playbook for 2020 as we all work through this COVID environment, and we're all on screens together. Deb?
Deb Thomas:
Yeah. I would add to that too Steph that, you know, we've been continuing with our integration activities, we're on track to deliver the 20 million in cost savings we talked about this year and next year with our – we expect to have more in cost savings. So, when you think about creating this wonderful entertainment around our brands, being able to leverage the blueprint, achieving the cost savings that we've talked about, and we're well on track for hitting our $130 million in synergies by the end of 2022. You know that's going to lead to greater profit for our company and based on these investments along with digital gaming, we really see the benefit of the acquisition over the long-term. 2020 has been an interesting year for all of us, But you know, we continue to think the future looks very bright for our company.
Steph Wissink:
Deb, if I could just to close the loop, I think you mentioned program amortization in the fourth quarter would be flat on a pro forma to the prior year, can just give us the base number, just to square up that for our model?
Deb Thomas:
Yeah, absolutely. Then the pro forma number last year was 7.1%. So, we're looking at a number similar to that for the fourth quarter. Around that level.
Steph Wissink:
Thank you.
Operator:
The next question comes from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Yes, thank you very much. Deb, since eOne is a bit of a black box in terms of modeling, just wondered if you could maybe give us a sense of if TV film entertainment was like 166 million in the third quarter, do you expect deliveries to result in that number being higher in the fourth quarter, about the same, I think last year on a on a pro forma fourth quarter number it was 179 million, just sort of give us some directional color and how to think about that for modeling purposes?
Deb Thomas:
I think last year in the fourth quarter, you know, looking at with translation and everything else, overall the eOne segment was around [213 million] [ph] in the quarter if you think about overall. However, if you think about this fourth quarter, you know, we're really excited. We believe that we could grow revenues and adjusted EPS from our pro forma Q4 results of 2019 overall as a company, because well eOne and the live action production that’s returning, we've been in production on animated overall [training] [ph] for better deliveries. Some of those will move into the first quarter just because, you know, as Brian mentioned earlier, we started our biggest live action production late in the third quarter. So, you kind of think about finishing it and delivering it, some of that's going to shift when we start getting through all of those episodes. But overall, our brands and our business, including the Hasbro business is performing very well. The only thing I would remind people of is our comps from last year, we had a big quarter for Frozen. Our Frozen business was the highest fourth quarter – had the highest fourth quarter sales ever across the G5 for the brand in all the categories that we have rates according to NPD. So, while Star Wars is performing well ahead, we do have that big comp in Frozen, but we do believe we could grow revenues and adjusted EPS from Q4 of a year ago.
Eric Handler:
Okay, and then just as a follow up, your retail inventories were down in the third quarter, or your owned inventories were down in third quarter on a year-over-year basis, how much of that is due to because you have tough comps with last year with Star Wars and Frozen? How much is just, you know getting back up to speed?
Brian Goldner:
Yeah, if you look at the Star Wars business in the third quarter was up considerably. In fact, Star Wars is performing at a very high level. So, we had the inventory on Star Wars and the brand was up high double digits for the quarter. It's up high double digits year-to-date. It's really been about very strong demand across the portfolio for our products. We talked a bit about the fact that games back and as we reported second quarter had been at low fill rates, those still rates began to notch upwards throughout the quarter. So, from July – end of July to August, August to September, and exiting the third quarter as we look at October, the month of October POS, we're seeing our POS for the month of October our games up 17.9% so far, and our Toys are up 16.4% so far. So, we did have – if you recall for the year-to-date, sell through on games, you know, online game sales were up 70% year-to-date and in the U.S. business was up 39%, and in the global international or globally, Games were up 29%. So, we had sold a lot of games and we needed to catch up. And we're seeing that now as we head into fourth quarter. So, yes, retailer inventories are down, down in several different areas in the U.S., down in Mexico. As Deb mentioned, managing that business so that we can stabilize and grow again for 2021, and down in a couple other territories. Up slightly in Europe, because the European business is performing very well, was up 7% in the quarter with growth from franchise brands, gaming, and partner brands in the quarter. And so again, this is the cadence that we're executing this year as a result of high demand and then trying to catch up in certain categories.
Eric Handler:
Thank you.
Operator:
Next question is from the line of Felicia Hendrix with Barclays. Please proceed with your questions.
Felicia Hendrix:
Hi, thank you so much. And that's a – your answer is a great segue to my question. So, you had talked about just kind of catching up on the game side and I’m wondering if we could just move to the Franchise side? And maybe you could just dissect that a little bit in terms of what's in there, and how that did you know, NERF, BABY ALIVE, PLAY-DOH, and also, I guess on the family brands, Deb, you mentioned that the retailers are being cautious with inventory, and it affected this line. So, I was wondering if you could elaborate there. Thanks.
Brian Goldner:
Sure. So, if you look at Franchise Brands growth, globally was up 4%. I think it's most interesting as we get some of the new products into the market, that franchise brands in the United States and Canada and North America, were up 20%. And we saw growth and five of our franchise brands with NERF just about flat to a year ago in revenues. And My Little Pony was down and we talked, we have a big movie approach for next year. If you look at NERF POS, it grew globally, by nearly 4%, it was up more than 7% in North America. You know, again, we talked about how, coming out of India as we've expanded our strategic sourcing footprint that that was benefiting us, but it also led to some delays on some new products, but we have seen really good takeaway. We have three new segments for Q4 on NERF, the Elite 2.0, which is that core of Blaster, it's off to a very strong start. Our ULTRA product is doing quite well that's the one that flies 120 feet and we're up to ULTRA 5, so five new blasters there. And then we have a new mega blaster and a holiday item for ULTRA called the [Faro], which is going to sell for about $50 U.S. And we feel really good about all of that. And then you add to that new fortnight blasters, which are again performing quite well. And a really break frame social marketing campaign called NERF House; it's got a great lineup of celebrities and athletes. So that brand is performing well. And I think we're at an inflection point now as we catch up on production. And we respond to just the strong demand that's out there. We talked about PLAY-DOH being up for the quarter and POS was up. We have a lot of new compounds launching. We talked a bit about Transformers, which was a brand that was up in North America, POS is up double digits. And again, really responding to the content on Netflix, as well as the content that we have for kids and for preschoolers and Cybertron, and for Rescue Bots Academy. The only other brand I'd cite, you know, again with challenges in supply, our shipments are down a bit on Power Rangers, but our POS on Power Rangers for Q3 was up high double-digits 77% and year-to-date that POS was up by more than 100%. So the, you know, again, the new episodes, we're very excited about the new creative stewardship that's coming. They're performing incredibly well. We have 900 episodes available on Netflix, and new products coming from the holidays. And [Steph], you may have mentioned another brand, I'm not sure which one…
Felicia Hendrix:
Oh, yeah, I was talking in the family brands, you know Deb mentioned that retailers are being cautious with inventory, which affected that line. So, just wanted some more color there.
Deb Thomas:
Oh, boy. Yes. Thanks, Felicia. I – you know, it's interesting, because if you look at our largest customers, they remain Walmart, Target, and Amazon, right. And all three of them have remained largely open and operating for toys and games. And, in fact, you know, it's really a low single digit percent of our stores. Retailers are closed globally right now, but when you look at consumer products, licensing and family and brands is in that category, has a lot in that category. For consumer products, revenue and profit held up well in the quarter, but when you think about the fourth quarter is going to reflect part of the sales from the third quarter. It's a bigger quarter for the category, year-on-year when you look at comps. Those retailers are being very cautious with inventory management, given that there are still store closures and that there are lower sales and licensed categories. So when you think about things like, you know, apparel, back to school, kind of was an interesting back to school year, this year right? This is having an impact. So, that's why we say, we're still watching the fourth quarter. We think it'll have an impact on that segment, which impacts family and brands a bit as well. But overall, the health of the whole segment is good. It's just going to have some impact in the fourth quarter from those continued store closures and retailer cautiousness with inventory in those categories.
Felicia Hendrix:
Okay, that's helpful. And just as my follow up, I mean, it sounds like, you know, you guys are kind of chasing demand in the fourth quarter like others are in the industry, you know, as we kind of assess the puts and takes there where would your biggest risks be? [Indiscernible] satisfying that demand.
Brian Goldner:
Yeah. So, you know, what we said back at the end of Q2 as we spoke together at the end of July, we said that our fill rates were low, we intended to catch up by the end of third quarter, we've made a lot of progress in catching up. We're still behind on the games category, just given the substantial demand that we're seeing there, but we've talked about successfully launching NERF and several other brand initiatives, [indiscernible] partner brands, and Star Wars is having – had a great Q3, our PRINCESS business, Disney, Disney Princesses business was up in Q3, year-to-date Frozen business was up, BEYBLADE has held up very well. So, our toy business now for the month of October comes from some of the big omni-channel events, and the early launches for the holiday through the prime days. Toys are up more than 16% to 16.4%. Games are nearly 18%. So that catch up that we've talked about through the third quarter and in supply is starting to have a good impact on demand.
Deb Thomas:
And the only thing I would just say is, you know, we continue to watch that the consumer products category just because some of those license categories just aren't as strong at retail right now.
Felicia Hendrix:
Understood. And John, bittersweet, goodbye. Thank you for all your help over the years. And we'll miss you.
John Frascotti:
Thanks Felicia.
Operator:
The next question comes from the line of Arpiné Kocharyan with UBS. Please proceed with your questions.
Arpiné Kocharyan:
Thank you so much. John it has been great working with you. We’ll definitely miss you. Best of luck with everything. It seems like retail has held up strongly into October, I'm mostly trying to understand whether it is in-line with what you have planned for in your production plans earlier this year? And whether there are any production limitation related caps as we are looking to Q4?
Brian Goldner:
Well, you know, we're sitting here today with the benefit of being about a third of the way through the fourth quarter at the end of October. And so we expect the holiday season to be a good one. We've talked about the fact that we have a lot of new products launching, and Deb talked about the fact that we could grow this year on a pro forma basis, versus 2019. And there, you know, a little more than 60 days left and we – again, we feel very good about this holiday season. It's great to see the level of consumer takeaway. It's also great through our research to understand how many new fans and families are coming into the category, which really bodes well for 2021 as we continue to execute with innovation and IP and games. Remember, we also had a great benefit that MAGIC
Operator:
Next question is from the line of David Beckel with Berenberg Capital Markets. Please proceed with your questions.
David Beckel:
Hey, thanks so much. My primary question relates to YouTube, which you called out, again this quarter as a minor headwind on the advertising side. Just curious if you can expand a little bit on that. Is it a function of lower ad rates, ad loads, or lower engagement sort of relatedly if you don't mind expanding just generally on digital engagement trends that you're seeing across your portfolio of brands, they'll be really helpful? And then I have a quick follow-up.
Brian Goldner:
Yeah, sure. The digital engagement, the viewership of our brands has been outstanding. PEPPA continues to be the most viewed brand in those formats around the world. We're also seeing as the team is taking on more of our brands with MY LITTLE PONY, improving viewership as a team has managed that quite well and other brands from Hasbro's portfolio to their oversight and the way they manage the algorithms and deliveries of social content and YouTube content. So, it's been quite good. Engagement for PJ MASKS is quite strong. Additional productions for PJ MASKS and PEPPA are good. It’s all about the change to the algorithm that YouTube made to be more restricted to advertisers. We just limit some of the advertising revenues that we claim as the way we manage that business. And the team has always done a very good job much better than Hasbro and you want in managing that and gaining those revenues and being able to drive revenue growth. We think it will get healthier over time, but right now, of course, we're just responding to the changes in the rules making about the way advertisers can advertise in kid’s content. Deb, I don't know if you want to add?
Deb Thomas:
I was going to say, it was – there were some other changes that were made last year that just impacted it for the quarter. It was a bigger impact for the quarter than as Brian said, the algorithms have changed. And we're seeing that this year, but it was just a particularly bigger impact on the quarter. So, we wanted to call it out.
David Beckel:
Got it. Helpful, thanks. And just as a quick follow up, I don't think you mentioned it specifically, but I'm curious if you can kind of frame for us, how much of an effect the inability to meet demand because of supply chain constraints affected POS in the quarter?
Brian Goldner:
Well, look, I think that if you look at the POS number, I think the biggest impact if you look at Global POS being up mid-single-digits was the fact that Latin America was down substantially as we get that business healthy and get it on track for 2021. Also, hoping that COVID, the major impact it’s having there begins to dissipate. So, we've gotten retail inventories in line with retail inventory in Mexico, for example being down nearly 20%. And that has an impact. If you look across the regions, North America had double digit POS gains in the quarter. And Asia Pacific had double-digit POS gains in the quarter; Europe had mid-single-digit POS gains. So, it's just the average that comes out to mid-single-digits, POS gains because of the Latin American decline as we work through the issues related to the substantial COVID impact, restrictions on stores, the lack of as robust ecomm business, but I say, overall as we are now entering the October period with more supply to see high teens, POS growth for both games and toys has us well-positioned for the holiday.
David Beckel:
Great. Thank you so much.
Operator:
Next question is from the line of Tami Zakaria with JP Morgan. Please proceed with your question.
Tami Zakaria:
Hi, thank you so much for taking my question. So, could you comment on your plans around digital gaming launches next year? Any comments on the format of those meaning, would those be mobile or PC, Free to Play, any details you can share?
Brian Goldner:
Sure. So, if you look at, you know, MAGIC
Tami Zakaria:
Got it. That’s really helpful. And then another quick one from me, the quarter to date POS trends you mentioned in October, is that including Amazon Prime and some of the deal dates from other retailers, or are those POS numbers normalized for those events?
Brian Goldner:
We just took the – we took the, effectively the month, the first month, October. So, yes, those impacts are in there, but those were over specific days. If you look at the progress we've made even over the last week, [following prime], the numbers are quite strong. So, I don't want to get down to kind of week by week POS, but just suffice it to say for the month, those are really good numbers. The peaks during the prime days were even higher, but overall, we're seeing day for day really good growth around our brands. And we're back in stock on new initiatives like NERF, PLAY-DOH, as our games in stocks have improved. And we're very excited as we come up in the next week, we'll have a big launch around the Mandalorian, new season that's coming. We have more than 20 items available for the child product [indiscernible] products around Star Wars. Star Wars is performing at a very high level this year. We expect a good holiday season, which should enable us to have good performance from our partner brand category recognizing what Deb said earlier, which is, we have very strong comps from a year ago, but it at least positions us well in partner brands and allows our business to continue to move forward.
Tami Zakaria:
Got it. Very helpful as always. Thank you so much. And to John, you will be missed dearly. Best of luck to you, and thanks for all the help.
Operator:
Our next question is from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Okay, thanks. Hey guys. Good morning. Brian, I wonder if you could comment on your expectations for MAGIC
Brian Goldner:
Sure. So, you know, I'll give you a, kind of a little bit of progress. On Q4, you'll see at least three really robust launches coming up. We have a Zendikar Rising product that will be specifically around [fans and gifting]. We have a Commander Legends product that we’ll launch in November and Secret Lair will continue into November as well. What’s interesting is that we made a number of launches in Q3 that are continuing to have an impact into Q4 as well. More offerings that were very well released that – very well received by the players, Double Masters set was released in Q3. The Core Set 2021 was our best Core Set of all times because it contains these must have cards for tournament play. It also welcomed a lot of new players into Magic for more at home play and many new and in franchise players really like that offering. We also had added this jumpstart booster and collective boosters. They'll continue to roll out in the fourth quarter because we had some production challenges. We had talked about that before. And we're going to roll that out into the EU in Q4. Jumpstart for those of you interested allows the players to immediately get into the game with these ready to play 60 card decks. And the Commander Legends combines two of Magic’s most popular formats of Commander and Draft. So, I think you've got a lot of analog play coming into Q4. We talked about how [force entertainment] always leads engagement and we were well-positioned to finish the year out strongly from [indiscernible].
Drew Crum:
Got it. Okay, very helpful. And then, Deb, $369 million of long-term debt classified as a current liability on the balance sheet, can you talk about what the company's plans would be to address that upcoming maturity? Would you pay it down or look to refinance? Thanks.
Deb Thomas:
Sure. Well, within our debt, as you know, about this year, we've only got really committed to pay 22 million, 23 million onto our term loans, and we're on track for that. And, you know, depending on how liquidity and our cash position goes, we may address some of that debt earlier, or we may wait till May of next year. It's predominantly due in the May timeframe. Right now, our plans would be to pay that debt down with our current plans.
Operator:
Our next question comes from the line of Michael Ng with Goldman Sachs. Please proceed with your questions.
Michael Ng:
Great, thank you very much for the question. It was encouraging to hear about the revenue and EPS growth for the fourth quarter, given the content delivery shifts for eOne, I was just wondering if you could talk about how that might affect gross margins for the fourth quarter, and just about your expectations for gross margins more broadly? Thank you.
Deb Thomas:
Well, overall, for eOne, you know, we said deliveries – they're on track, we have, you know, we have a lot of items and productions in the pipeline right now, right. So, we said some of those could shift into Q1 as we look at them overall, but you know, the COVID, I would just add, you know, COVID protocols are increasing costs on some of our productions. So, they're increasing them at different rates, and different productions. So, when we think about margins; that's going to be something we need to look at over the long-term to see how that plays out. Now we see some of those costs are actually reducing since we've been back in production, but I think that's something we'll be looking at over the long-term. So, when you think it over about overall margins, you have to kind of factor in that a bit, but we did say that our expectation is just based on product mix, that, you know, we had good product mix, the more of some of our gaming brands we sell in the quarter, the more brands like MAGIC
Michael Ng:
Great, thank you. And just as a follow up to eOne more broadly, you know, eOne’s obviously been impacted by a lot of exogenous factors because of, you know, Live TV production, theater closures, I was just wondering, do you see eOne revenues getting back to those 2019 pro forma revenues at some point in the near future when things get back to normal or, you know, is there just something structural in this new environment that prevents us from getting back there? Thanks.
Brian Goldner:
Yeah, no, Mike, the short answer is we do expect that eOne revenues can grow and grow back to being more the way they were in the recent past. Recognize a couple things that will be very beneficial to the company, increasingly those revenues will have more Hasbro IP attach, more of our production capital spend will be around Hasbro IP. Over time, we'll continue that mix shift into more Hasbro IP, which has that knock on benefits that Deb described in her prepared remarks where it enables us to get more consumer products licensing, it enables us to drive more of our high margin toys and game business, it enables us to provide profitable entertainment versus looking at entertainment as a more of a marketing expense. And then it will also support the Wizards of the Coast brands that have such deep cannon and mythology and the opportunity to take that to [families and friends] is really substantial. So, we do believe that, you know we've got to get through the phases of COVID. We have to apply the protocols to our productions and we're doing that. We have 25 productions up and running right now around the world. We're sharing some of those COVID costs with our broadcasters or others who have sponsored or paying for the shows. So there are some shared costs. That's why Deb said, we've got to look at where the shared costs are and the ultimate costs, but the big picture answer is that we see the opportunity to not only go back to where eOne was in the recent history, but to grow beyond that over time and to drive a full range of Hasbro IP, both Vault IP, as well as [in-market IP] to audiences and to consumers around the world.
Michael Ng:
Great. Thank you, Brian. Thank you, Deb. And, John, I'll echo others comments on the call that it was a pleasure working with you and learning from you. Best of luck.
Operator:
Our next question is from the line of Devin Brisco with Bank of America. Please proceed with your questions.
Devin Brisco:
Hi, thanks for taking my questions. I just have a couple on e-commerce; do you still expect ecomm to be about 30% or more of sales for the full-year? Is the proportion of your sales mix that came from ecomm in the quarter in-line with that expectation? And could you just walk through e-commerce POS trends by category or your major brands?
Brian Goldner:
Sure. You know, we do expect ecomm to probably be about a third of our total global sales by the end of the year. We mentioned that ecomm sales in the quarter had grown by 50%. So, clearly continue to track forward. And also, we saw more store re-openings, which you know, balances that ecomm sales as a percent of total sales, but ecomm growth in the U.S., in the third quarter was 35%. Year-to-date it's been 65%, our Franchise Brands were up 34%, Partner Brands were up 54%, Emerging Brands were up 79%, Specific Brands like Monopoly were up 31%, PLAY-DOH 56%, and Europe was up 16%. So, anyway, you just see that, you know, strength to strength that we have a lot of our growth in this category, recognizing that it's on track to be about a third of our business for the full-year.
Devin Brisco:
Okay, thank you. And the gap between POS trends relative to shipments meaningfully improved from the second quarter? It was still a headwind, is this delta something that we should expect to continue to improve, particularly as you catch up on some demand in the games category?
Brian Goldner:
Yeah, I think that, you know, our goal overall, we said was, as the point as we ended the third quarter, we expected to be [run rate] catching up, you know, the demand in certain categories is still outstripping supply. To some extent, that's why we made some of the comments on the call. But some of our new gaming initiatives and games category are quite popular, some of our new products and therefore very popular, but overall, I would say, we should have demand much more in line with supply in Q4. And that's why we said, we expect a good holiday. Deb, I don’t know if you have a comment there.
Deb Thomas:
You know, and I think – I think the only thing I would just add is, we continue to watch kind of what's happening with some of our manufacturers around the world, especially in places like India. You know, some markets, we're not worried. We have essential supply status, doubtless, you know, first and foremost, we are concerned about our employee health, and that includes our third party manufacturing employee’s health as well. So, we want to be cognizant of that, but you know, to the extent we have some shutdowns around the world. We may still be catching up, you know, come Q1.
Devin Brisco:
Thank you.
Operator:
The next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Gerrick Johnson:
Thank you. Good morning. And also congratulations to John, the nicest guy in the toy business. Hey, so where you're chasing, it sounds like games, and those are factories that ramped up a little bit late, how much better could your overall sales revenues have been in a quarter if you shipped what you wanted to have shipped? And related to that also, are there any other distribution issues, which you know about other than just factories starting up late? How are your warehouses and the rest of the distribution channel supply chain?
Brian Goldner:
Yeah, look, clearly, we've seen where Games has been a year to date, and in the third quarter, clearly, it grew, but less so. The POS trends that we're now seeing in Q4 are indicative of the fact that we've been catching up on supply. And the team has done a great job. Deb mentioned that, you know, Ireland is going through six-week shut down, but our Irish factory has achieved essential status and it continues to produce. And we've done that around the world to try to help protect our business, and to finish out the year, very positively. In Q4, we're shipping a lot of new initiatives, and we are continuing to watch certain areas like India, but we're seeing the products come in, and we're seeing the strong demand. I don't know that Deb, if you want to comment further on.
Deb Thomas:
Yeah, I was going to say, I mean, I think our teams have worked so hard to put really good protocols in place to make sure within our warehouses and our third party manufacturing, that our employees are safe, and they can come to work. So, first and foremost, you know, I got to give a big shout out to all of our warehouse employees that have just been tremendous for all this and have been so responsible and how – how they're doing business right now. So, it's really, it's – they've been just really terrific. But, you know, we do continue watch. There's certain states that we manufacture, and particularly in India, I think that, you know, give us some level of concern, but overall, really, you know, we are catching up on demand.
Gerrick Johnson:
Okay. And then on Magic, can you just give us what the split is right now between digital and physical? You don’t have to give us an absolute dollar number, but your percent split 50/50, 60/40, what's the split between the two that's contributing right now?
Deb Thomas:
No, I think we continue to see, you know, the analog business of course has been around a lot longer than the digital business. So, as you'd expect, that's probably a larger size, but the interesting things are, we continue to say when we launch things on Arena, as well as what we're building for the future on the digital side of the business and on the mobile space, you know, it's giving a lift to the analog business as well. So, the overall, the, you know, the releases have just been so well received. And as we release more in digital, it is giving that lift to analog, but analog is the larger piece. So…
Gerrick Johnson:
[So, larger] Okay, thank you.
Operator:
Thank you. Our final question today comes from the line of Jim Chartier with Monness Crespi. Please proceed with your question.
Jim Chartier:
Hi, thanks for fitting me in. Just a quick question. So, wonder if you could let us know how much of eOne revenue historically is tied to the movie box office, and live music events?
Brian Goldner:
Sure. Well, the first thing is, eOne has been very facile in moving movies over time from theatrical to streamed movies where they get paid and make a margin. And so I'm not concerned in the short-term that eOne’s movies are – won't benefit from exhibition, and we can't sell them, as everyone is looking for, increasingly is looking for content. The music business has performed well, has held up well. It's a smaller piece of the total, eOne business. Deb, I don't know if you want to comment further?
Deb Thomas:
Yeah. I was just looking at some, you know, it is a smaller piece of the business, but it's the piece of the business that definitely has been impacted by the inability to do touring, and you know, with some of the recording acts, as well as the [think revenues] and advertising have been impacted as well, but it is a smaller piece of the business.
Jim Chartier:
Right. That's helpful. Thanks. Best of luck in fourth quarter.
Deb Thomas:
Thank you.
Operator:
Thank you. We've reached the end of the question-and-answer session. I'll now turn the call over to Debbie Hancock for closing comments.
Debbie Hancock:
Thank you for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management prepared remarks will be posted on our website following this call. Thank you.
Operator:
Thank you. This will conclude today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning and welcome to the Hasbro second quarter 2020 earnings conference call. At this time, all parties will be in listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star, zero on your telephone keypad. Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me this morning are Brian Goldner, Hasbro’s Chairman and Chief Executive Officer, and Deb Thomas, Hasbro’s Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company’s performance and an update on the company’s response to the COVID-19 pandemic, then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question and answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. These statements include, among others, the impact of the coronavirus on our business, financial results and liquidity, our efforts to protect the health and wellbeing of our workforce, customers, consumers, manufacturers and suppliers, our efforts to ensure we have adequate liquidity, and our initiatives to support our communities, including our global workforce, children and their families during these difficult times. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, and today’s press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you Debbie. Good morning everyone and thank you for joining us today. Our global teams continue to execute well working at distance and across businesses that are rapidly evolving. They are leveraging our experience, data, insights and capabilities to address the ways in which this global pandemic has challenged us, and we are making significant progress in this third quarter while we’re headed toward a good holiday season. Our belief in the opportunity for Hasbro over the next few years has also intensified as we see this team in action during this challenging year. While there is a great deal of unpredictability, the year so far is unfolding in line with the expectations we shared with you last quarter. The second quarter is expected to be our most difficult as we experience closures in many of our third party factories, at retail, and in entertainment production, which negatively impacted revenues. We believe the third quarter will improve from the second quarter and we expect to make progress, but there are evolving situations that exist around the world. Finally, we are executing strong marketing campaigns and launching innovative new products to support what we believe can be a successful holiday season. As a grounding principle, we remain focused on the four key areas we shared with you in April
Deborah Thomas:
Thank you Brian, and good morning everyone. As Brian said, our global teams have come together in 2020 and we’re operating from a position of strength. As we forecasted and shared last quarter, the second quarter was extremely challenging, but we are reassured by the strong demand for our products and our content, by our ability to reduce expenses and manage our cash, and by our team’s creativity and agility during these times. We shared with you last quarter that up to 25% of retail could be closed during the second quarter, live action entertainment production would not return until the third quarter, MAGIC
Operator:
[Operator instructions] Our first question is from the line of Arpiné Kocharyan with UBS.
Arpiné Kocharyan:
Hi, thank you very much. You indicated in the release that you expect revenue from shipments to brick and mortar and delivery of content to continue to be impacted by shutdowns, and I know you also mentioned consumer license revenue in your prepared remarks. Could you perhaps clarify the extent of that impact, I guess on the E1 side? I understand there could still be tied to partial resumption of production, but on the legacy toy business, it sounds like a majority of retail footprint is open, perhaps single digit in terms of percentage of total. Could you just clarify what that means and what implication that has for the back half?
Brian Goldner:
Sure, good morning. First on E1, you’re right - we’ve begun to commence productions again, particularly focused on the Canadian market where we’re able to produce and in the U.K., and we’re waiting to be able to start production here in the United States, particularly in the Los Angeles area and other areas of the U.S. As we look at the plan for the year, we just want to highlight the fact that Latin American retailers will remain somewhat closed, to about 25%, which gets us to about that below 10% globally. Clearly Latin America has had more of an impact from COVID-19 and less ecommerce business - in fact, ecommerce there is about a third of the size of the percent of the business than the rest of our global business, we’re executing quite well globally, so we wanted to highlight that as well. Then just wanted to make it clear, clearly in Q2 we were starting to ship, or wanting to ship more for our second half initiatives, and clearly coming out of India where we have a lot of our Nerf production and some new items, we were not able to get that in for Q2 and so that will come in as part of Q3. We’re also catching up in the U.S. If you think about the Massachusetts factory, where many of our games and Play Doh are made as well as the Irish factory, that was closed from about mid-March to about mid-May, and so again there’s a catch-up period, but overall we feel very good about continued strong POS, that continues to expand across a broad array of products and very strong plan from Wizards of the Coast and MAGIC
Arpiné Kocharyan:
That’s helpful, thank you. Then on E1, it sounds like cash spend in terms of content production for the year is lower a further 9%, and in Q1 it was down about 23% on a full year basis, and you also mentioned some slight revenue shifts, so is it fair to say that revenue on the media side of things from E1 is down more than 30% for the year?
Brian Goldner:
What we’re looking at is the restarting of production, and E1 has a number of shows that had been sold around the world to different platforms, so now it’s just a matter of commencing production. Some of the difference of whether the revenue will fall in 2020 or 2021 just has to do with how many episodes we’re able to deliver this calendar year, which is our fiscal, or whether those episodes get delivered in the 2021 period, and then of course we recognize the revenues when we deliver the episodes primarily. Deb, I don’t know if you want to comment further?
Deborah Thomas:
Yes, exactly Brian. The cash spend is down because we are just seeing a bit of a slower return in certain markets to be able to actually complete that production. As we look at that, it’s really a delay in delivering the episodes. Particularly think about the live action - it’s just a delay and the revenue may transfer into 2021 as to when we’re actually able to complete it.
Arpiné Kocharyan:
Thank you very much.
Operator:
Our next question is from the line of Stephanie Wissink with Jefferies. Please proceed with your question.
Stephanie Wissink:
Thanks, good morning everyone. We have two questions. One is a housekeeping question. Brian, you mentioned LatAm has a significant under-indexing in ecomm. I’m wondering if you can just march us around the world and talk about ecomm as a percentage of the total mix in the big regions, just so we can understand the scope of penetration. Then my bigger picture question is just as you think about maybe what you have missed in opportunity in the first half of the year. How much should we think about the ability to recoup some of that in the back half in both E1 and on the toy side in terms of demand? I think, Brian, you mentioned seven weeks of supply in channel - that’s pretty low, so curious about how much you think you can recover and build back into channel-level inventory over the course of the next 12 to 15 weeks. Thank you.
Brian Goldner:
Yes, thanks Steph. We built a great ecomm capability globally, so if you go around the world by region, the U.S. business is tracking right now about a third of our business is coming from ecomm and omnichannel. In Europe, it’s about 30%, and in Asia it’s about 30% as well. In Latin America, we’ve grown it substantially in an effort to try to get business done in ecomm, but yet the channel still only represents about 12% of total revenues, and that’s up about 10 percentage points versus a year ago, so the team has done a very good job of trying to make hay there, but recognize that the predominance of that retail is done in stores. That’s where we are with ecomm. As we go toward the third and fourth quarter, as is typical, we expect ecomm to continue to be a high--that high proportion of our sales; in fact, could increase even further, and the teams are prepared for that as we go into third and fourth quarter As we look for the second half of the year around our products and initiatives, we have very strong demand. Our games business is in very high demand with very strong sell-throughs, but we’ve also seen very strong sell-throughs in our Nerf business over the last six to eight weeks. We’ve seen double-digit POS increases, particularly in the U.S. and Europe, and we have retail inventory down there further than just the average 17% that we saw in overall retail inventory decline. Play Doh is down similarly. I’d say that we are taking advantage of every opportunity that we have, but recognize that some of the stores and retailers view their year as really a reopening at this point, and so they are reopening stores, we know that our major customers have been open throughout as they sold essential goods, and I think that’s particularly why we performed even better in the U.S. as our top three retailers represent about 60% of our total revenues around the world. Those top retailers represent closer to just under 40%, and so I’d say that some retailers are just reopening, particularly toy specialists. We’re seeing good momentum particularly in Europe and in Asia Pacific as they reopen - very strong recent point of sale in places like China, Australia, the U.K., France and other markets, and we are rebuilding our inventories to the extent that we are launching a lot of new initiatives. It really isn’t about shipping what was available in the first half of the year but rather teeing up what the new initiatives are for the second half. We have a very robust line-up for a brand like NERF, for example, where the Ultra line-up will come out around the world, a brand new ELITE product to RIVAL product, and that’s true across our businesses where we’re really lining up to satisfy and exceed consumer demand around the world.
Stephanie Wissink:
Thank you.
Operator:
Our next question is coming from the line of Michael Ng with Goldman Sachs. Please proceed with your questions.
Michael Ng:
Thanks. I just have two. First, I just wanted to ask for some clarification around your comments about catching up on missed production by late 3Q. How much was the supply chain headwind in the second quarter, and do you feel like you have better visibility into the third quarter because there are written orders that have yet to be fulfilled? Then I have a quick follow-up.
Brian Goldner:
Yes, it’s exactly right. We are really seeing the strong demand across a number of brands for our business, very strong demand and lots of new initiatives launching in Hasbro gaming, lots of new products across Hasbro gaming, a brand-new addition CLUE LIARS. We’ve got a brand new DUNGEONS & DRAGONS game coming for a starter set, the Adventure Begins. We’ve got DEER PONG, OPERATION PET SCAN, a whole line-up of new Monopoly games coming for the second half. Similarly, brand new Star Wars. Star Wars has been performing quite well, but in the second half of the year we have the second season of The Mandalorian and the Child product, but also very strong collector sales there, the Nerf line-up that I described, including launching NERF ULTRA and other brand new initiatives. So we have good visibility to consumer demand and our retailer plans are quite robust as we go through Q3 and into Q4.
Michael Ng:
Great, and my second question was on Magic. I can appreciate there were difficult year-ago comps and there was the pull forward to 1Q that you guys had spoken about. It seemed like table top was probably down meaningfully year-over-year in the quarter. Could you just talk about some of the unique things that are impacting table top, particularly the hobby store closures? Are those stores reopening as well in the back half, and are you seeing renewed demand as those hobby stores reopen? Thank you.
Brian Goldner:
Yes, the engagement with Magic has been quite strong. The headwinds were really about shipments in the quarter and that Magic’s full year 2020 plans are still very much in line with our plan and belief that over this five-year period from 2018 to 2023, ’24, we can double the size of the Wizards business. While the card release cadence was less in Q2, we did make plans early in the year to drive more in Q1. We have a big plan for Q3 and for Q4. The Wizards Play network store has expanded by double digits in the quarter, so we’re seeing more stores reopening. In Q3, we have a core set coming, and that was just launched in early July. We have a jumpstart set that’s going to be launched later in July, and that was a set that was originally planned for a June release but we postponed the jumpstart booster to July 17, due to the production challenges that we saw. In 2019, we had the Modern Horizons set that launched in Q2, and that was a very big set for us. The comparable set in 2020 is scheduled for August, in Q3. Despite the challenging Q2 situation, Magic play is very strong. In fact, Ikoria
Michael Ng:
Great, thank you Brian.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your questions.
Felicia Hendrix:
Hi, thank you so much, and good morning. Brian, you’ve kind of already walked us through a lot of things and you seem to feel better about the second half than the first. Just parsing through the quarter, wondering if you could just help us understand how much of that 30% decline was attributable to store closures and supply chain issues, and then also just trying to understand what the different areas that were affected by product shortages were.
Brian Goldner:
Yes, so the most important factor for Q2 is, of course, related to COVID, and our number one priority during that time was to focus on the teams that are doing excellent work. We wanted to make sure they remained safe and operating safely. During the time of Q2, we had 30% of retail closed and we had Irish, Massachusetts and India factories closed, as well as warehouses around the U.S. closed from mid-March to mid-May, so that’s the biggest impact in the quarter by far. Then as we looked, we have headwinds with MAGIC
Felicia Hendrix:
Great, that’s super helpful. Then just moving to Peppa and the family brands in the quarter, can you just walk us through in a little bit more detail what happened there in relation to YouTube and advertising, and was that a surprise for you?
Brian Goldner:
Yes, what we saw really--a couple things around family brands. First, Peppa Pig in Q1 in China had very strong licensing programs, and remember we receive our licensing revenues in arrears, so it’s always recorded the quarter after. As we compare what was going on last year in China, the consumer product licensees that are in China, which is several, had a more challenging year this year in the first quarter in China as the market is just now reopening. They did add a lot of new content deals in China, which was positive. We did see a reduction in consumer products for PJ Masks, which was coming off of holiday 2019, and we’ve seen some challenges there. Then on YouTube, what happened is they changed the algorithm and the way that advertising was to be presented. We saw some reductions in advertising. The team is now seeing some recent bright spots there and our team internally manages all of our YouTube, including now all of the Hasbro brands IP YouTube features, but Peppa is still the number one viewed preschool property on YouTube with billions of views, so again there’s been some puts and takes there, but down primarily due again to closures and consumer products challenges in different regions around the world due to COVID closures.
Felicia Hendrix:
Great, thank you so much.
Operator:
Thank you. Our next question is from the line of David Beckel with Berenberg. Please proceed with your questions.
David Beckel:
Hey, thanks so much for the questions. I have two, if I could. The first, I just want to touch on a question that’s been asked a few times slightly differently. With factories up and running now, retailing and tooling is very low. I’m wondering if you can help us characterize what shipped in or sales might be for the second half, assuming POS is a certain level. For example, would it be higher, the same, or lower in POS, and what are some of the salient puts and takes to that? Then I have a follow-up.
Brian Goldner:
Yes, so I think there are a couple shifts that are going on that are quite good for our business as the team has such expertise in ecomm. Remember that ecomm retail and omnichannel retail runs with less weeks supply than average brick and mortar, so as more of the mix shift happens towards ecomm, we need less weeks’ supply there and still can fulfill consumer demand and drive our business. Then as we look of the reopening of retail, we have new initiatives that are coming - MAGIC
David Beckel:
That’s really helpful, thanks. My follow-up just relates to toys driven by content and some of your partner release timing, as well as your own. Could you update us on what partners have conveyed to you with respect to certain movie timings, notably Disney, and then your own plans for GI Joe this year? Thank you.
Brian Goldner:
Yes, so for the most part, people are continuing to hope that the theatrical business reopens sometime soon, but really hasn’t yet. Many of our partners’ initiatives have already been announced and moved to 2021 - in fact, 2021 is lining up to be an incredibly strong year for our IP and content, as well as our partners’ IP. We expect that those should be in the first quarter next year, could be three movies including The Eternals, GhostBusters, and Raya and the Last Dragon. In Q2 next year, you’ll have another Marvel movie, or two. MY LITTLE PONY movie, the animated feature will come next fall, and our expectation is that GI JOE will move into a slot in 2021 and we’re working out the specifics right now with Paramount. But again as we look at the opportunity to maximize our connection to global audiences and also to global retail, it will likely move into a spot and we’re working out the specifics in 2021.
David Beckel:
Thanks so much.
Operator:
Our next question comes from the line of Jaime Katz with Morningstar. Please proceed with your questions.
Jaime Katz:
Hi, good morning. Thanks for taking my questions. I’m curious if you’d be willing to unpack the gross margin performance a little bit more. I know part of it is mix related or the composition of revenues, but were there any puts and takes worth noting that might help us think about how that might look over the second half of the year? Thanks.
Deborah Thomas:
Sure. Our gross margin is strong, and if you think about it, the impact of Magic and the releases in the quarter actually had a slightly negative impact on that number. However, overall the Hasbro piece of the margin is strong. We don’t see a significant change to that. The one thing we did talk about is airfreight. Should we have to airfreight more, just the cost of it is up now, as you can appreciate, with fewer flights running and the ability to actually airfreight, so if we have to air freight a lot for some reason, we could see that having an impact on it. But the rest of the business from a pricing standpoint is good, and our costs remain in good shape as well. You know, about three quarters of our exposure for the year is hedged so we don’t have a lot of variability in FX rates that are coming into those product purchases, so that’s a good factor as well. If we think about the program production amortization, originally at the beginning of the year, we did pull all of our guidance, but I know it’s hard to model this without some level of estimate. So kind of where our heads are at right now is we originally said it would be between 9 and 10% - I think we’re around 9% for the quarter. Given what we can actually get done and delivered, I think that we may see it run a bit below that for the rest of the year as we think about the program production part of the gross margin. But overall, we expect it to remain strong, and looking at the different components, the biggest thing that could impact it at this point is really that air freight I referenced.
Jaime Katz:
That’s really helpful. Then as we think about advertising as a percentage of sales, it sounds like it should likely be up in the second half of the year, but I’m wondering if you’re finding different efficiencies in the advertising channel that may not make it as wide a change in the percentage of sales. Can you help us think about that? Thanks.
Brian Goldner:
Yes, I think you’re right. It’s not really about the percentage of sales. I think that the kinds of programs that the team puts together, the way that we work with online and omnichannel retailers, some of the buckets of spending go to other places, other than just the advertising line. Obviously content creation and storytelling are different lines on the P&L, as well some of our gaming development, which is also part of storytelling and effectively marketing for our brands. So you’re right - I don’t see the overall advertising line increasing as much as overall marketing, and advertising is planned to be robust for the second half across a number of dimensions.
Operator:
Our next question comes from the line of Tami Zakaria with JP Morgan. Please proceed with your questions.
Tami Zakaria:
Hi, thanks so much for taking my questions. My first question is do you expect the $130 million of E1 synergies [indiscernible] savings by end of 2022 to be more back-end loaded now, given your revenues have taken a hit, and my assumption was that a lot of the synergies are tied to bringing E1 related tour revenues in-house, so is it going to be more back-end loaded, is the question?
Deborah Thomas:
Hi Tami, good morning. I think that we still believe we’re on track. Obviously the business has changed because of COVID for all of us, right, and we still think we’re on track to achieve $20 million of cost synergies before the expense associated with it this year, and we’re still on track for next year and we’re still on track for the $130 million by 2022. There may be some things moving around, but honestly the teams are working great together. The one thing that you can do really well over video is collaborate on future projects, and that’s the exciting thing. This year, we’re all dealing with the situation, but we are squarely working on the future. The integration is going well, and we still expect that $130 million in synergies by 2022.
Tami Zakaria:
Got it, that’s super helpful. My follow-up is we have been hearing that media production costs may see an increase of 10 to 20%, given the new COVID-19 protocols. Do you think you can pass along those costs to networks, or is it not likely given the contracts are already in place for the pricing of the shows to be delivered?
Brian Goldner:
I think that there will be ongoing dialog. I think that it won’t be just one answer there. Clearly there’s a lot of partnership that goes on between us and a lot of our streamers, broadcast partners, and linear partners, and it’s an ongoing dialog. The most important priority there is the safety of the crews and the cast and the people that are making the production, and there are meaningful steps that the team has been taking, protocols that are being set, and there are ways to look at budgets overall to try to mitigate overall costs and to incorporate the cost of strong protocols and the safety of the teams making the productions while executing. There’s not a one-size-fits-all solution, and the dialog is going on and I feel like the teams are making very good progress there.
Tami Zakaria:
Understood. Thank you so much, and best of luck.
Brian Goldner:
Thank you.
Operator:
The next question is from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Okay, thanks. Hey guys, good morning. Brian, when would you expect to have TV and film production up and running and fully operational? Deb, as you look at 2021, do you think you’re at that $675 million to $750 million range you originally forecasted for this year, or should you be above or below that threshold?
Brian Goldner:
Given the current plans and what the team is prepping for production, our expectation is we’d be back in production in full in September across all of our productions. As I said, we are already in production across a number of scripted shows, not just unscripted which we’ve done incredibly well throughout the pandemic. The teams have used a lot of novel tech to keep those unscripted productions going, but the scripted shows have started again in regions in Canada, they’ve started again in the U.K. as film is beginning, and then really for the U.S., we expect that by September we should be up and running on the remainder.
Deborah Thomas:
With respect to the actual production spend, we would expect to go back to next year’s levels if we can be in full production on every--or the same level if we can be in production for everything. Now, it might fluctuate a little bit because we have some things we’re catching up on, but right now our expectation is that we would spend about that same level.
Drew Crum:
Okay, and then for my follow-up, I know there’s been a lot of discussion on ecommerce, nearly 30% of POS. We keep hearing the demand is strong across the industry, so given that, what are your expectations for bricks and mortar floor space or shelf space for the category or for your business, however you want to answer it, for the second half? Should it be up, down, or unchanged versus last year?
Brian Goldner:
We have a lot of robust plans we’re already putting together with our retailers, and they’re building plans for both ecomm or omni as well as for brick and mortar. The teams have done a very good job. We have more new initiatives coming for Q4 this year than prior year, and certainly believe that we have a lot of new innovation that’s worthy of expanded floor space, and working on all that. I do want to comment that I think that the way promotions will be laid out this year is very different than some prior years. The goal for a lot of our retailers as we’re starting to see it unfold is not to bring all the customers into a store on a given day, for obvious reasons, but rather think about programs that can go on for a period of time to give more customers access to hot selling product over a longer period, to give people the opportunity to buy online or pick up curbside, and use all the different growing modalities of retailing that have been so effective so far and year-to-date. Our teams are really ready across BOPIS or pick-up curbside, straight ecomm and omni, but also our retail merchandisers we expect to be in stores, stocking shelves in the fourth quarter, and we are looking at really robust plans. To your point about ecomm, our ecomm POS, we have the best data for the U.S. - it was up more than 100% in Q2, and our franchise brands on ecomm were up 84% across franchise brands, very strong with Nerf up 55% and Play Doh was up 166%. Our partner brands were up more than 100%, emerging brands were up more than 100%, and games were up the same, so that step-up that we’re seeing from the consumer, we don’t expect it to retrench, we expect it to continue to expand as people get the opportunity to buy the product they want, find the product they want, more searches originating online for the brands and products their families, kids or fans desire, and then satisfying that either through curbside pick-up, in-store pick-up, or shopping with a cart at these stores.
Drew Crum:
Got it, okay. Thanks guys.
Operator:
Thank you. Our next question is from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Yes, thank you very much. Wonder if you could talk a little bit more about POS. I believe you said U.S. in 2Q was up in the high teens. Wonder if you could give that number by region for international, what overall international was, and also wondering if you might be able to give some perspective on POS for July.
Brian Goldner:
Sure, so first, global POS we said was up high single digits, and North America was up in Q2 16%, Europe was down low single digits but with recent POS up quite substantially, so as we exit June and into July, we’re seeing very good growth across a number of markets - U.K., France, and others in Europe. Latin American POS was challenged, and we’ve talked about that marketplace, it was down less than revenues but about 30%. Asia Pacific was up double digits, similar to the North American POS at plus-16%, very strong POS growth as China has come back online. We’ve seen good growth in China, we’ve seen very strong growth in Australia, and the rest of the Pacific region. Then by brand category, I mentioned that our franchise brands were up in Q2 in POS. In the U.S., if you look at our POS overall for the U.S. in Q2, it was up 18%, and our toy business was up high single digits. Franchise brands were up double digits, partner brands were up high single digits. Gaming was up nearly--well, about 70% actually, slightly over 70%, so again very strong demand. We’ll be selling down retail and then [indiscernible] even now our opportunity to launch new initiatives into Q3 and Q4.
Eric Handler:
Great, and then just quickly with MAGIC
Brian Goldner:
Yes, so Spell Slingers is already in development and in test market. That game is continuing to be honed and likely will launch early 2021. We want to have Magic on mobile first. We haven’t given a specific date, but it’s actively in development and it will launch second half this year. It will also be in China with our partnership with Tencent this year. They’ve announced the key set releases through September. They haven’t announced the fourth quarter set releases yet. We always like to bring our gamers and fans along. We don’t want to ruin all the surprises, but there are four releases that have been announced that I can remind you of. The core set was July 3, the jumpstart that had moved from second quarter due to production shortages is now--was July 17. The double master set which I said was comparable to the modern masters from Q2 last year is August 7, and Zendikar Rising will be September 25, so we have a very robust line-up for Q3 and expect great momentum in the brand there. Then for DUNGEONS & DRAGONS, the digital gaming development has also continued. That brand has performed quite well, grew in Q2, and has a very robust release calendar for the remainder of 2020.
Eric Handler:
Thank you very much.
Operator:
Thank you. The next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Gerrick Johnson:
All right, thank you. Good morning. I wanted to ask you about Trolls. Who knows when we’re going back to the movies again, and the Trolls release via streaming could be something that we see more of. How did the toy product perform relative to things
Brian Goldner:
Yes, so the plan is really on multiple dimensions. In the U.S., there was a switch late after having done a lot of movie marketing to the PVOD, and remember that it’s hard to know just how much of the impact was the move to PVOD versus the fact that our merchandising was all being set in April as retail stores were being closed across the U.S., so that was the merchandising window for the movie and the movie marketing, so clearly was impacted there, was not in that period as strong. But again, we’re making plans and working with Universal to drive every opportunity across the brand as it moves from PVOD to home entertainment. Now, around the world there will be some theatrical launches - some of those have not taken place yet, and that will still have the ESP and home entertainment windows, so I’d say very solid start, albeit because of COVID more staged around the world, rather than just being at once. What we really are seeing is that as brands are available in streamed environments, they are generating lots of interest and sales, just look at The Mandalorian and other products. Clearly we are seeing very good demand for Trolls and are selling Trolls product, but that was a switch that happened as we had already had retail plans set up for theatrical.
Gerrick Johnson:
Okay, yes, so a lot of noise there, hard to discern. Another question here, of the programming that has so far been delayed, what are you expecting will be completed as planned? Could there be some cancelled, postponed indefinitely or dropped, any maybe percent that you expect to be completed as planned?
Brian Goldner:
Yes, so right now we have a number of series that are set for production. There aren’t any number of substantial or even meaningful cancellations that we’ve seen at this point, it’s just really about getting some of our big network shows produced to the extent that we can in Q4 this year, or whether some of those revenues move into 2021. Deb, I don’t know if you want to comment further?
Deborah Thomas:
No, I agree Brian. I think it really is--if you look at the blend of what we have outstanding right now and what we’re expecting to complete, no cancellations, really, that we’re aware of that are meaningful. It’s just a matter of getting it done.
Gerrick Johnson:
Okay. By the way, on the first quarter, you mentioned that you had 36 projects around Hasbro IP in production or in some form thereof. Now you say it’s over 30. Is the number still 36, or did that change?
Brian Goldner:
Actually if I was specific, the number is 40.
Gerrick Johnson:
Okay.
Brian Goldner:
So it’s 40 projects, around 32 Hasbro IPs, so there’s multiple projects around certain brands like DUNGEONS & DRAGONS.
Gerrick Johnson:
Okay, got you. Great, thank you guys.
Operator:
Thank you. The next question is from the line of Priya Ohri-Gupta with Barclays. Please proceed with your questions.
Priya Ohri-Gupta:
Great, thank you so much for taking the question and your comments earlier around liquidity, as well as your financial covenants. Was just hoping you could give us an update on any recent conversations you’ve had with the ratings agencies, specifically with regards to any pressure points we should be mindful of around the IG rating as we’re thinking out over the next two quarters and into ’21, just given some of the moving pieces with the business. Thank you.
Deborah Thomas:
Great, thanks. You know, obviously we have an ongoing dialog with all three of our rating agencies. We don’t control their assessment, final assessment of which rating, but we are talking to them constantly and sharing what our updated forecasts are with them. If we look at what a potential impact could be, if for some reason we were downgraded by two of the three, that would have an impact on our interest expense for the year, but--you know, we maintain the dialog. We look at the forecasts that we set out on a long term basis with them, and again we have those conversations with them all the time as well. This year has been unusual for everyone, right, but I think it’s safe to say to everybody on this call that when you look out beyond this year, our plans haven’t changed. Our integration plans haven’t changed. Brian’s talked about the teams are working together and identifying more brands that we can take out and leverage around our blueprint, so having time to sit on video calls with everyone has been very good in a lot of ways for creating those long-term revenue opportunities. As we look at our longer term plans, our plans really haven’t changed, they’ve just gotten delayed a bit by this anomaly of 2020 and what we’re all experiencing together right now.
Priya Ohri-Gupta:
If I could just ask one follow-up to that, given the delay and lack of change in the longer term perspective, is that something that they agencies have indicated they understand and are willing to provide flexibility for?
Deborah Thomas:
As I said--
Brian Goldner:
Well look--oh, sorry. Deb, you should comment--sorry, modern technology. Look, I think the plans, as I look at the strategic plans that we’ve put together, as Deb says, as we get beyond these [indiscernible] figures and we move through the second half of this year, already we’re seeing the opportunity [indiscernible] of the objectives we set for our 2020 plan. As we got into 2021, we’ve got a very robust line-up and we’re incredibly excited about the plans we have there. The longer term plans are things that we share with our agencies so they can see what we see, and the progress is really there and quite extensive. I don’t know if you want to comment further, Deb?
Deborah Thomas:
That’s exactly what I was going to say.
Priya Ohri-Gupta:
Great, thank you so much.
Operator:
Thank you. The next question is from the line of Greg Badishkanian with Wolfe Research. Please proceed with your questions.
Fred Wightman:
Hey guys, good morning. It’s actually Fred Wightman on for Greg. If we just go back and look at the back half of last year, there was some impact from tariffs and what that did to your direct import business in the third quarter specifically. As we’re thinking about modeling this year, how should we think about or plan for the 3Q, 4Q split, just given that prior year compare, sort of the higher ecommerce mix you’re seeing this year and then where you guys are in terms of ramping production currently?
Brian Goldner:
Yes, unfortunately as we all looked at the year, early this year we took away whatever broad guidance we would normally provide, but what I can tell you is that as we look at domestic to import split, it’s gotten even more oriented towards domestic. The teams are very capable now of getting product in through ecomm and omnichannel retail. If ecomm were to accelerate further and be a greater proportion of total sales, we can achieve our objectives even through that mix shift. The number of new initiatives that we have for the second half of the year helps us understand, along with the retail plans we have, that Q4 can be a very good holiday. Look - Q3 is road to recovery. We opened manufacturing that was closed in 45% of our production for two months. We are catching up on demand across an enormous slate of brands that have performed quite well from a consumer sales standpoint, although the retail inventories have declined and our fill rates have declined, so I would say Q3 is about recovering but meaningfully better than Q2, and Q4 is about executing a good holiday season.
Fred Wightman:
Okay, thank you.
Operator:
The next question is from the line of Devin Brisco with Bank of America. Please proceed with your question.
Devin Brisco:
Hi, thank you for taking my question. You mentioned some higher costs related to air freight but also that you’re able to take some costs out of the business from simplifying your commercial organization in the quarter. Could you talk some more about some of the cost efficiencies that you’re currently seeing and how we should think about cost management opportunities going forward into the second half of the year and into 2021?
Deborah Thomas:
Sure. Well, as we look at our product, we’ve not had to take pricing on much product. We talked about at the end of last year, we had to take a little bit of pricing because of the List 4A tariffs in some of our gaming, and that’s how. We’ve obviously had some input cost increases just because of shortages, but not a lot, and most of our product cost is hedged, as I talked about. As we think about that, we’ve got great contracts that really help secure moving our product cost to the U.S., and then we’re actually seeing great efficiencies from our contract that we entered into to move our product to our retailers once it gets into the various locations, so we’ve been able to achieve that. But we’re seeing the cost savings that we talked about from our cost savings activities from last year, and really what we’re trying to do is simplify how we go to market. In this changed time, we’re trying to make sure that we align all of our regions so we’re able to get the most efficiency possible out of our moving product to our various warehouses. We’ve increased our ability to service ecomm and increased our ability to do flex warehousing so we can deliver a lot quicker within Europe, so that will be helpful as well as we look forward with this increase in ecomm, and also as we just look at some of the costs that we’re all taking out of our business, we’ve taken quite a bit of travel costs out and other costs out. We think we’ll continue to do that as we move forward, and over time as we start expanding more of our product and things get a bit back to where they were on the revenue side and introducing some more of our digital games that we have in development right now, we see that’s where the margin expansion will come in over time. But we are very focused on cost, both from a cash and an expense standpoint as well.
Devin Brisco:
Great, thank you.
Operator:
Thank you. The next question is from the line of Brett Andress from Keybanc Capital Markets. Please proceed with your questions.
Brett Andress :
Hey, good morning. Can you give some detail on the cadence of shipments during the quarter? I guess if we exclude Latin America, did shipments turn positive year-over-year into June or July? Just trying to understand the magnitude of the improvement you’ve been alluding to.
Brian Goldner:
Yes, so again, if you think about it, Massachusetts, Ireland and Indian factories were closed throughout mid-May--to mid-May from mid-March, and so as those have reopened, clearly the manufacturing of games, third party manufacturing of games as well as Play Doh comes from Massachusetts, and so the team has been rushing to expand our capacity and get those games and Play Doh out the marketplace. That’s similar for Ireland - it’s about a similar type of factory for our Irish business. In addition, we manufacture in another half dozen locations or so across the U.S., trading card games for Wizards of the Coast, and other products, and so again the team saw production disruptions in Q2 and chose to move the jumpstart booster out to Q3, so now they’re able to execute that. So I’d say what we’re really seeing as we enter Q3 is access now to our products, increasing access to the Nerf products coming out of India, we moved that launch just one month later to ensure we had enough of our Ultra product, which by the way is selling incredibly well. This is the product that shoots 120 feet in high performance and is really well liked and high ratings that we’re seeing from fans. So I would say that by the second half of Q3, we’re really fully caught up and shipping to meet what is strong consumer demand.
Brett Andress:
Thank you.
Operator:
Thank you. Our final question is from the line of Tim Conder with Wells Fargo. Please proceed with your questions.
Tim Conder:
Thank you. Brian, Deb, thanks for all the color. I wanted to circle back on the ecomm. Clearly there has been a substantial focus by yourselves, the industry and partners to ramp that up. Theoretically if we would hit a bad situation where a lot of brick and mortar is shut down in the back half of the year, is there any way to quantify the increased ecomm bandwidth to offset that in the back half of the year? Then I have a follow-up.
Brian Goldner:
Sure Tim, it’s a great question. It’s something that we ourselves were planning and talking about as we look at the step-up. I mean, hypothetically - underline that - if all of demand for the holidays were to shift from brick and mortar to online, we could satisfy that demand. We obviously don’t expect it to entirely shift, but the teams have built enormous capability in the way we warehouse product now, the way we work with our ecomm and omnichannel partners. It’s really improved so dramatically over the last few years as we continue to build our capabilities and the way we market within an online environment with content to commerce and other techniques, and working on the algorithms. So I would say we have the ability if there were to be a major shift toward additional ecomm that we could satisfy that demand, and that we would shift our products to meet that mix shift.
Tim Conder:
So Brian, would that basically be everywhere except LatAm? Would that be a fair way to interpret what you’re saying there?
Brian Goldner:
That’s exactly right. Latin America, it’s still such a small percentage of the business, and the COVID situation there is so--unfortunately just so challenged. I’d say that’s a business that won’t resolve immediately and it’s going to take a little bit more time, and we don’t have the benefit of ecomm or omni beyond about--we see about 12% of the business currently being done there, and that’s been through a lot of effort from the team and moving up from single digits a year ago.
Tim Conder:
Okay. Then my follow-up would be, it was alluded to earlier and kind of danced around here, and with the Trolls, the move that Universal made there, hard question maybe to answer, but from what you see now and what you can comment on, how are the studios in general, including what you’re doing with Paramount, looking at releasing product going forward? It would seem that the channel shift from the traditional theaters, you know, if at all possible, you’ll still do that, but how are you thinking about maybe diversifying that channel shift or the industry diversifying that, given what’s happened, and just on a go-forward, maybe permanent shift basis?
Brian Goldner:
Look, I think that people are very desirous of a theatrical experience. We all want to get back into movie theaters as soon as we can and enjoy the big screen, along with everyone else. There’s nothing like having hundreds of people together laugh at something or ooh and ahh on some kind of big action, something that’s going on in a movie, so we all want to get back there. I think the studios are being very purposeful, as is the E1 team, looking at the opportunity for theatrical releases, clearly wanting to still have that global theatrical audience. There’s nothing like the opportunity to go around the world in a semi-simultaneous way to build that talk value and demand for people to go to theaters, so we don’t see that going away. I just think it’s a matter of when it really comes fully back, and we obviously have to be in a position where people feel safe and we can abide by protocols and get those theaters reopened. I think the important thing that everyone is looking at is being very thoughtful, planful and strategic about which of these initiatives will go directly into a streamed environment versus which ones will go to theatrical. Clearly we continue to partner with Universal and will make the most out of Trolls that we can make, but that was a switch that happened because of unfortunate timing around COVID coming, theaters closing, movie marketing having already been in the marketplace retail, already stocked shelves being set, so I wouldn’t use that as really the kind of purposeful strategy that we could be looking at in the future. You just look at what The Mandalorian has been able to create, or you look at what Stranger Things has been able to create in our games business as 150 million people, or Disney Plus with the collection of princess movies has been able to create, or Frozen, and that home entertainment window there on Disney Plus, it’s been very strong for us. I think that’s more the norm, and I think that studios and IP owners are going to be thoughtful about how they lay out those strategies go forward.
Tim Conder:
Okay, great. Thank you.
Operator:
Thank you. At this time, we’ve reached the end of our question and answer session, and I’ll turn the call over to Debbie Hancock for closing remarks.
Operator:
Debbie Hancock:
Thank you Rob, and thank you everyone for joining us today. The replay will be available on our website in approximately two hours, and management’s prepared remarks will be posted on the website following this call. Thank you.
Operator:
Thank you. Everyone, this concludes today’s conference. You may disconnect your lines at this time.
Operator:
Good morning. And welcome to the Hasbro First Quarter 2020 Earnings Conference Call. At this time, all parties will be in listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions]. Today's conference is being recorded. If you've any objections, you may disconnect at this time. At this time, I'd like to turn the conference over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and an update on the company’s response to the COVID-19 pandemic. Then, we will take your questions. Our earnings release and presentation slides for today’s call are posted on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before I begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. These statements include, among others the impact of the coronavirus on our business, financial results and liquidity; our efforts to protect the health and well-being of our workforce, customers, consumers, manufacturers and suppliers; our efforts to ensure we have adequate liquidity; and our initiatives to support our communities, including our global workforce, children and their families during these difficult times. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. Every day I'm inspired by the inventiveness and creativity of the global Hasbro team. We are finding new ingenious ways to get product from production into cars and homes, safely and efficiently. They're finding new ways to create and deliver content as this year continues to evolve. Our people are supporting each other from our homes around the world. They're adapting to an ever changing environment as they work tirelessly to minimize the impacts of the COVID-19 on our business, and our people. We are focused really on four critical areas. First, demand. Consumers want our products and experiences. They are looking for connections and engagement during this time. We're leveraging our extensive product portfolio and diverse retail network to connect global consumers with the products and experiences they want. We're offering compelling storytelling that continues to create strong viewership globally. Second, supply. The Hasbro team is working to utilize our diverse manufacturing and supply chain network to ensure product is available for customers and consumers. Third, liquidity. We have substantial liquidity and we are taking prudent steps to ensure Hasbro remains in a strong financial position by aligning expenses to today's environment, and preserving cash, while paying our dividend, meeting our debt commitments and making essential investments for the long-term. And finally, community. This is a top priority. We're making decisions to protect our employees and stakeholders, but also help where we can through this challenging time. I am so proud of the amazing work our teams have accomplished including to supply much needed PPE for frontline medical workers, by producing 50,000 face shields per week that will be donating to local hospitals in Massachusetts and Rhode Island. The Wizards team in Renton is supporting Wizards Play Network member stores through its Mystery Booster creative and several productions donated PPE to frontline workers at Toronto General Hospital, UCLA and others. These are just a few examples of our commitment to our communities. Our release today laid out extensive details in each of these areas. So my comments will focus on a few key topics. The Hasbro management team has been together for more than a decade. We’ve recently added new expertise and experience. Together, we are managing this new challenge, a challenge we are well equipped to successfully navigate. Over the past several years, we’ve invested to diversify our revenue and talent across play and entertainment, expanding our brand portfolio to reach more demographics and play patterns, while building new businesses in entertainment and digital gaming. We realigned our commercial efforts to reach more consumers, and built best-in-class online and omni-channel execution, as well as new channels such as drug, grocery dollar, and value. These are strengths unique to Hasbro. Our first quarter results were good, reflecting strong consumer demand and our ability to get product to customers and to consumers. Global point-of-sale increased in the mid-single-digits, led by double-digit gains in the U.S. E-commerce point-of-sale increased significantly, as shoppers turn to online and curbside pickup that meet their needs. While point-of-sale is positive in April, continuing these positive trends will likely become increasingly difficult, as more countries are practicing social distancing, including limiting production of product and entertainment, distribution activities and shopping. We are leveraging our global sourcing network to get product made and delivered to consumers, but we expect the second quarter may be more challenging than the first. This is due to several factors, including that laid in the first quarter and the start to second quarter, more stores in countries have shutdown activities, entertainment properties where we are launching products that moved to later release dates in 2020, and into 2021. And some have gone straight to PVOD, and our own live-action in TV and film entertainment production is limited. We have done extensive scenario planning to understand these impacts to our business from multiple different periods, when the consumer economies could reopen. We are acting nimbly and creatively to address these factors throughout the business. Across our portfolio, we have innovative product and compelling entertainment to deliver a good second half of the year, including for the holiday. 2021 is also set up well, given the shift of several entertainment initiatives to next year, in addition to our established plans for the year. In the first quarter, consumers sought out several Hasbro brands and experiences. Games, PLAY-DOH and content viewership were amongst the strongest. Face-to-face gaming demand stood out in many Hasbro Gaming brands. Demand is robust, and we are working to continue meeting consumer purchase interest, with games production from multiple locations, some of which have been closed in recent weeks, but we expect to reopen in the summer. First quarter results for MAGIC
Deb Thomas :
Thank you, Brian, and good morning everyone. Hasbro is in a good financial position. Consumers and audiences are engaging with our brands and content. We are profitable. We have substantial liquidity, and we continue to take the necessary steps to align our expenses and cash spend with the current environment. We completed the eOne acquisition in early fiscal 2020 and performed our first quarter close as a combined company remotely. Globally, our combined finance and accounting team did outstanding work, and we provided 2019 quarterly historical results in accordance with U.S. GAAP for eOne in today’s earnings release. We have booked opening amounts, and as we complete our valuations in purchase accounting over the coming year, there may be further items impacting our results, which we will highlight as we progress through 2020. We continue to target synergies of $130 million by year-end 2022. We slowed the pace of certain activities early in the year to reflect the current environment, but we remain on track to achieve the targets we have set, including 2020 cost savings of approximately $20 million before one-time expenses. My discussion today will be versus pro forma adjusted 2019 earnings, and exclude eOne acquisition-related expenses and amortization. In our reported numbers, we reflected $147 million after tax of one-time expenses and acquisition amortization or an impact of $1.07 per share. As Brian highlighted, our organization is focused on four things. I’ll start with our top priority, community. Our teams around the world have showcased tremendous ingenuity and resilience during 2020. Their health, safety and well-being guide our every decision. I’d like to reiterate what Brian said, I am tremendously proud of the work our teams are doing to support not only each other but the communities in which we’re operating. It’s a testament to their belief in our purpose of making the world a better place for children and their families. Moving to liquidity, we ended the quarter with $1.2 billion in cash on the balance sheet. We have $1.5 billion available through our revolving credit facility, and are well within our financial covenants. As a reminder, our low cash period traditionally occurs in the fourth quarter, in the October and November timeframe. We have significant cash and liquidity and have also identified opportunities to reduce our expenses and our cash spend. These include, pausing planned headcount additions and broad scale merit increases, reducing future travel expenses and moving planned live events to virtual. These are just a few of the actions we are taking. Our next major debt maturity of $300 million is due in May of 2021. The Board remains committed to our dividend, and in February, we paid the first dividend of the year, with the next payment already declared for May. As Brian discussed, entertainment production at eOne is shutdown for most areas of their business. This is driving a lower-than-planned cash spend for content in 2020. Assuming an early third quarter return to production, we expect to spend approximately $150 million less this year than originally planned, and within a range of $500 million to $600 million for the year. We’ve also closely reviewed capital expenditures. About half of our capital spending is related to tooling for our product for future periods, and the timing of that spend is weighted to the second half of the year. We’ve reviewed IT projects and facility renovation, as well as investments in digital gaming development, and reduced our 2020 spend expectations to $145 million to $155 million. Moving to the balance sheet; inventories declined overall, and include approximately $7 million from eOne. Accounts receivable increased $325 million, approximately $223 million of which relates to eOne. For the remainder, much of the increase is coming from the U.S. and is driven by the timing of sales in the quarter, and the shift to more domestic revenues versus direct imports that we were seeing at the end of 2019. When we compare the March 2020 DSO to the comparable pro forma measure in 2019, we’ve increased DSO of two days. We are closely monitoring credit for our customers. However, we should recognize, our three largest customers remain Walmart, Target and Amazon. Next, let’s discuss demand. For the first quarter, revenues declined 7%, absent FX. 20% growth in the U.S. and Canada segment including growth in gaming such as MAGIC
Operator:
Thank you. At this time, we'll be conducting a question-and-answer session. [Operator Instructions]. First question is from the line of Steph Wissink with Jefferies. Please proceed with your question.
Stephanie Wissink:
Thanks. Good morning everyone and hope everyone is staying well. Brian, the first question is for you. If you could just help us contextualize your scope, your directional comments on Q2. Clearly POS up quarter-to-date, but I think you signaled you're not anticipating that strength to persist. How should we think about the relativity of Q2 versus Q1?
Brian Goldner:
Yes. Good morning Steph. Well, I think that for us the greatest lever that's driving our thought process around Q2 is just the path to the consumer. And as we've seen major retail store closures around the world, as we've seen warehousing in certain areas of our business close, and as we look at certain factories, for example, in Massachusetts that are presently closed that we expect to open, reopen shortly as part of the phase reopening, we just recognize that the path to the consumer is more challenging, while we are also seeing in April so far very good growth in our POS. In fact, I think this is a story this year where e-comm and omni-channel really are stepping up and we're seeing growth in e-comm and omni-channel in the United States have more than 60% growth and our games business growing as well. So there's a multivariable math going on, where we're just looking at how we move through many closed retailers, how we look at our licensees who are trying to sell products, not only from the biggest retailers that remain open and are executing incredibly well but also smaller retailers where they are closed and are planning openings for later in Q2 and Q3. As we get more clarity and as we engage with more administrations in the United States and around the world, we're starting to see path toward these reopenings and we're starting to see that phased reopening schedule come to light. And I think that, that will help us as we get through the remainder of Q2. But Q2 will be a more challenging quarter than any quarter of this year. We have very robust plans that have continued throughout this quarter. Bring Home the Fun campaign, our brands and across the board in gaming, which we can talk more about are all doing quite well. But out of abundance of caution and as we see where the levers are and the path to the consumer through our customers, that's really our caution on Q2.
Stephanie Wissink:
Okay. Thank you. And Deb, can I just ask one clarification question. At the very end of your prepared remarks, you talked about aligning policies across eOne and Hasbro from an accounting perspective, including advertising and stock comp. Is that a one-time reconciliation event or do we see that over the course of 2020 each quarter until you anniversary the acquisition?
Deb Thomas:
Good morning, Steph. Yes, I think we will see that across each quarter, if you look at the pro forma numbers that we included in today's release and we wanted to make sure we included those so everyone would have those for modeling purposes. If you look at the pro forma and back out those one-time expenses that we tried to highlight from last year and add those to Hasbro's with any one-time expenses we did call out during the year and that will give you a sense of adding the companies together for the full year. But as we look at that, that total amount if you think about it kind of in the 10-ish million between the two line items per quarter, it's not the most significant number. And again, it's not in the underlying business. It's just aligning accounting policies, U.S. GAAP, everything else. So you won't see it again in 2021.
Operator:
Next question comes from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix:
Hi. Good morning. Thank you so much. Brian, you had just talked about the factories. You said that you're expecting Massachusetts to open soon. So I was just wondering what that roadmap looks like in the U.S.? Also just in the meantime, have you been able to go to shift any of that manufacturing elsewhere? And more importantly, has this whole situation given you the opportunity to take a look at your supply chain and implement further improvements in the future?
Brian Goldner:
Good morning. We've used a variety of sources around the world and I think the strategic sourcing footprint that we had put in place is really benefiting us. We're getting about 55% of our products today out of China and that supply chain is up and running, it’s robust. And we'll catch up on our new initiatives that we were producing for later this quarter Q3 and Q4 in just the next couple of weeks to months. And we have a number of big new launches that are coming including around NERF Ultra as we roll that out around the world. We’re also clearly working through some of the warehousing closures that have occurred in parts of the country. It's part of the reason why, in addition, just to the demand for MAGIC
Felicia Hendrix:
That's helpful. And it helps me segue to my next question, could you just talk a bit about the MAGIC. And so I was just wondering if you could just talk a minute about the transition from the physical games to Arena, given the social distancing environment? You mentioned that in your prepared remarks. Just wondering how sticky do you think that'll be in the future? And how much of Arena revenues really benefited from that, almost force transition? And could you see this as a permanent change?
Brian Goldner:
Yes, we do see it as an opportunity for a permanent step up. I think people are discovering more of our games. If you look at our Games business overall, what research tells us is, it's not just the fans of all of our games, including our face-to-face games and MAGIC, that are coming to our games business, but rather with increased penetration we're seeing people take hold of gaming globally, more people wanting to make connections to play a variety of our games. Our games sales by brand are going more deeply into our portfolio. So it's not just the top games you and I can talk about, but really across the portfolio, from preschool all the way to adult. Now let's talk about MAGIC. So MAGIC during the quarter, we could see with our team in Seattle, Washington, where business was going and they transitioned our organized play to digital. And we've seen a high level of engagement, including new growth of Arena, but also new net players for the quarter. We shipped Ikoria
Operator:
Next question is from the line of Mike Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
I was just wondering if you could elaborate a little bit more on what's happening with eOne. Specifically in the press release you guys talked about TV deliveries being down and some licensing agency transitions that affected PEPPA PIG, as well as the retail inventory issue for PJ MASKS. How much that changed the revenue trajectory from the 1.2 billion that you guys realized in 2019?
Brian Goldner:
Yes, Mike, good morning. So overall, our plan for the year, as we laid it out for you earlier this year was that eOne was going to deliver more half hours than in 2019; and in fact, probably about 20% more. In the first quarter, it was always planned that we were going to deliver less half hours than the prior year and then that was exacerbated by the fact that we were unable to finish certain episodes within the quarter as the editorial houses were shutting down along with production. So, we expect to deliver episodes that were to be finished in the first quarter later. It’s around really high rated shows like The Rookie, for example, where delivering those episodes produces very strong revenues for the company. The plan for the year was always a little more back half loaded. And we continue to believe it will be obviously offset by now considering the fact that in the Q2 period we’re unable to go back into productions, obviously productions are shut down, editorial shut down. Having said that, the animation side of the business is very vibrant up and running and people are able to create animation, produce animation and render animation all during this period. So the family brand size is very healthy and they're continuing to produce a product for legacy eOne brands, as well as continuing to work on MY LITTLE PONY feature film which we intend to bring out in CG next year. So overall, the key questions become one where when we can get back to production, and the timing of that. Obviously our team is working along with a whole group of producers and studios to determine how to reopen production and to do so safely, and to do that as an industry. Our expectation right now is that we begin to reopen and get back to productions in the third quarter. Also the team is being very inventive, our unscripted team has figured out how to create production in a box, where they literally are delivering production studio to people that they want to interview or put as part of their unscripted shows and delivering that box to doorsteps and producing shows and then taking those boxes back. So the team is being very thoughtful about how to get productions done, and yet the major productions will have to be waiting until we get more of the production capabilities up and running, as we move through the different phases of reopening economies.
Operator:
Thank you. The next question is from the line of Drew Crum from Stifel. Please proceed with your question.
Andrew Crum :
Brian, games has historically been very weighted to 4Q and I think 60% or so derived in the U.S. How do you see that shifting, given what you experienced in 1Q and given the current backdrop? And then separately, how do you think about the sales foregone, given the absence that the theatrical window for product that's tied entertainment properties, understanding that production could resume later this year, but not sure if anyone is going to be trafficking, frequenting theaters anytime soon. So how does that impact your toy sales on a go-forward basis? Thanks.
Brian Goldner :
Yes. So first, we've done a lot of work and the games team has really looked at just what the demand has looked like in the first quarter, and how that could have a bearing on the overall games business. And what they've really concluded, and we've talked a lot about, is the fact that the penetration of gaming has increased substantially. We're seeing a lot of new people buying our games and buying them more deeply. And yet the increases we're seeing while incredible during the first quarter is not nearly as big as what games are in Qs three and four during the holidays. And so, we continue to believe that we will see games continue to be an area that will sell quite well, both face to face, as well as digitally. The number of new innovations that we're bringing to games in the second half of the year is really just so heartening to see what the teams have been able to do and how they've been able to innovate and continue to bring games forward. So across every brand, there'll be new ways to play our great games, including Operation PET Scan, Cluedo Liars, and a number of Monopolies, including 85th anniversary edition. So we really see this is just a step-up in the first half, but the games have significant meaning to people, as we're able to connect socially. And we're seeing that as I said, across every demographic and psychographic for MAGIC
Operator:
Thank you. Our next question is from the line of Arpine Kocharyan with UBS. Please proceed with your questions.
Arpine Kocharyan :
Hi. Thank you very much. Good morning. Could you go over what percentage of your retail doors remain open today, and how many you expect to remain open in Q2? It seems top three customers are up and running, that's probably around 40% of your sales, what else is open right now and how you expect that to change into Q1?
Brian Goldner :
We're seeing clearly our top customers are open, but also other stores that sell essential goods are also open and drug and value stores are open, Dollar Stores, many of them are open. Around the world hypermarkets are open. Back in Asia stores are reopening. In the Pacific, we saw very strong growth of our business around the big mass retailers, and online continues to grow globally. Clearly, toy specialists are not open, and they are selling online where they have those capabilities. We have a sense that probably 25% to 35% of our retail doors are closed right now. But then again it varies so much by geography, as to what's going on, because of course, markets like Italy have been completely closed and Spain have been completely closed, as is the UK. So that's not a place where we were to give you a figure, because in fact, we're down to just the stores selling essential goods for groceries, and very little footfall inside of stores, where people are buying online. So I'd say overall, that's why we've tried to give you some guidance around Q2, and yet as we look at the reopening plans, which are now really starting to accelerate and geographies are starting to make thoughtful plans around the science and bringing people back out into the world, we would expect that economies start to get going and people will come back into stores, albeit through protocols designated by different geographies around the world.
Arpine Kocharyan :
Going back to eOne, so I understand the production disruption for this year and some of that moving into the back half of 2020 and into 2021. But has there been reduction in that production schedule at all, where before this disruption, it was in your plans and now maybe not worth the investment. Has there been -- I understand the shifting that's happening, but has there been any actual reduction in that production schedule for eOne specifically?
Brian Goldner :
No, we look at what's heartening about eOne and that team, is their expertise in creating amazing entertainment. And they've been one of the top independent producers and studios for several years. We've seen their strength. They have more than 100 projects in development. We already have more than 15 Hasbro projects in development. The teams have done an incredible job of coming together, albeit virtually over the past six, seven weeks. The inculcation in Hasbro brands, the development and moving forward on Hasbro brands has really been quite heartening and people are really embracing the opportunity to work together. So our expectation for the year was that the number of half hours we'd grow and it just matters, how many of those episodes we can deliver in the back half of the year, and that's why in addition to other levers, we've just said, it's hard to predict if those predictive models change a little bit, it changes the outcome. And so, we don't believe there is a loss of demand. We just believe it's a shift of timing and that we will deliver all of these episodes and all of these new initiatives. And there are several that are continuing to come forward. And just a few weeks ago, there was a new series on HBO that was produced by eOne called Run. I encourage you to the watch it. It was really fantastic. So we're seeing new series come from eOne. It's just a matter of when we're able to deliver those series, and whether that's all in 2020 or some of that moves to 2021, we will have to see.
Operator:
The next question comes from the line of Tammy to carry with JP Morgan. Please proceed with your question.
Tami Zakaria :
So my first question is, did you see a benefit to April POS, as stimulus checks hit consumers' bank accounts? Or was the April strength uniform throughout the month?
Brian Goldner :
It's a great question and good morning. Now we've seen pretty consistent growth in POS. Our overall POS in North America for example is up -- in the U.S. is up by double-digits overall, including brick and mortar and online, with online POS continuing to perform at a very strong level, up and through the Easter period, even post Easter, we're seeing very strong results in POS, obviously driven around our gaming portfolio, around PLAY-DOH, and NERF Ultra, there are other brands that are really doing quite well for us. Our partners' brands in Frozen and STAR WARS, BEYBLADE is performing well. And so we didn't see a specific change as people receive checks, we've just seen an overall, very strong and positive POS and demand for our product.
Tami Zakaria :
Got it. That's super helpful and my follow-up is, since you're pulling back content production expenses this year to $500 million to $600 million, do you still expect production cost amortization to be 9% to 10% of revenues this year?
Deb Thomas :
As we look at the content that we're able to deliver, as Brian said, we may or may not be able to deliver the full amount that we had originally planned to, but we would expect that to change, commensurate with revenue, as we went forward. So if we're not able to deliver product and air it, then we won't start amortizing it. So that's really where the impact will come.
Operator:
Our next question is from the line of Fred Wightman with Wolfe Research. Please proceed with your question.
Fred Wightman :
Does the current situation impact how you're thinking about potential asset sales at Entertainment One?
Brian Goldner :
Look, not really. We are in our fourth month together. As a team, we're really focused on our four areas of our business. As people work distantly, we've always said to break it down into what really matters, and that every person at Hasbro is able to contribute to one or more of the four key tenets of our business. Obviously, the most important of those is, in addition to focusing on our community and supporting our communities to create demand for our great products and our great entertainment, to ensure that we continue to build the supply of our toys and games, as well as the supply of entertainment everywhere we can. And then of course, underlying all of that is the liquidity of our business. And finishing the first quarter with $1.2 billion on our balance sheet, our access to our revolver, all speaks to the fact that we're managing cash very well, and Deb and her team have been amazing, as they've really navigated the current environment. We haven't really focused on asset sales and nor do we have to. We are liking the fact that the music business grew in the first quarter. Clearly, it's a digital business, with great artists and also our audio networks contributing. And we'll see where we go from here. We have the opportunity with an amazing array of brands. Some of those brands are already licensed out to third party toy and game companies. So TONKA is being produced primarily by another company. Micro Machines is being relaunched by another smaller company. And so we have that flexibility to license our toys and games to other companies, where we see the opportunity to do that, and to focusing on our top priorities of a very expansive, unique in the industry portfolio.
Fred Wightman :
And then, most people tend to think of toys as a recession-resistant category. Can you just remind us what the biggest two or three lessons were coming out of the last recession? And then, how you guys think you can utilize those in today's environment?
Deb Thomas :
Sure. Well, if we go back to 2008-2009 timeframe, you'll see coming out of 2008, we actually grew in 2009, and it's about the storytelling, the content and when you talk about the industry being really recession-resistant, it is. People tend, whether it's parent or a grandparent, a caregiver, a relative, they tend to stop spending on their children last, right. So they'll go without themselves before they go without spending on their children. And so, when you look at that, you do see the industry is fairly recession-resistant and we were very fortunate, we have a very solid balance sheet. As Brian said, we've got great cash on our balance sheet. We have terrific liquidity to kind of see us through a recession, and we feel pretty good about coming out the other side, and we also have great content that's in demand. So when you have that storytelling around it and that content, we think that we are well positioned because of the diversity of all the pieces of our business, now more so than even kind of coming out of the 2008 recession, that we saw yeah.
Brian Goldner :
The other thing that's interesting as we work with Darren and Steve Bertram and Olivier Dumont, and the eOne team, we went back and looked at how they had performed during fiscal years in that period and in fiscal year '09 and '10, they also had very strong years with lots of demand for content, increases in revenues. And we are seeing clearly a change in consumer behavior that benefits many of our categories of business, whether it'd be our digital business, our gaming business, our entertainment business, the content business, the PLAY-DOH business. And we just want to work our way through Q2, which will be a challenging period, mostly because of our access to global consumers, as people are rightfully spending time in homes and many of the retail doors have been shut.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler :
A couple of questions for you. First Deb, when I look at or try to figure out what 2Q '19 pro forma looks like for you guys, on a revenue basis, it looks like it should be pretty easy to figure out, like $1.2 billion. But I wondered on an adjusted operating income and adjusted EPS basis, if you could maybe help us navigate what those numbers should look like?
Deb Thomas :
Sure. So if you look at the 2019 eOne that we put in today's release, and the one-time items that were called out, I think we called them non-GAAP items on the schedule, that were set out on that schedule in the release as well, and back those out, because those will not be ongoing items, they are not representative of the underlying business. And also, just look at anything, I don't recall that we had any one-time non-GAAP adjustments in Q2 of 2019. But just look at our results, the two results and add them together, as well as looking at -- we will have approximately $25 million a quarter on amortization for the acquisition and we will back that out, we'll call that out just like we did this quarter, and that we said we would do at the beginning of the year. So if you think about that, that translates down to what the combined OP should be. Now when you look at the revenue, as we said, we think that Q2 will be our most challenging quarter of the year. We talked about bringing some game sales in to Q1 to meet demand, and actually make sure that they were positioned in the right place, so they could actually get out to consumers, and wouldn't be trapped in a warehouse. And so, we have a little bit of impact from that, and we have the impact of not being able to deliver production, under our assumptions. I mean we've just tasked the teams, with say, up to 25% of retail could be closed for the second quarter, because we just don't know yet, but we're watching that. As Brian said, where there is a robust e-comm channel, we're still able to get some product there, but we do think the second quarter will be our most challenging quarter.
Eric Handler :
Great. Also Brian, you talked about some excess inventory that you're working through in Latin America, can you just remind us what some of the issues were in Latin America, and how long those have been going on and how long you think it takes to work through those issues?
Brian Goldner :
Yes look, we have an incredible sales team led by Michael Hogg, and if you go back a few years, each of our regions have been reinvented and are now performing at great levels, every time Michael and his team have gone in to look at how the business is being disintermediated and how we operate going forward. So five or six, years ago it was the U.S. business and then the European business, which is now performing well. And in Latin America, we don't have the same access to e-comm. E-comm's penetration is in the single-digits. So we've had to work through retail stores. There has been a lot of social unrest and consumers changing their shopping behavior, reduction in consumer shopping during the holiday. So we're just working through, what was some carryover product from the holiday period, places like Brazil and in Mexico, our two biggest markets. We also are seeing some of that in some of the smaller markets like Chile and Peru, and it's just a matter of a bit of time. I figure that we'll work our way through that this year. And as we get into 2021, we will be back in a better place. Again recognizing that we don't have the levers of e-comm or as much of omni-channel as we have in other markets, clearly WALMEX and Walmart are present in several countries down there and we clearly work with them across several different formats. But there are other retailers who are struggling more than a big retailer like Walmart, given the changes in consumer behavior and shopping patterns.
Operator:
Our next question comes from the line of Ray Stochel with Consumer Edge Research. Please proceed with your question.
Raymond Stochel :
Great, thanks for taking my question. How much are you willing to flex advertising? Is this just commensurate with a reduction in sales or is this a reduction as a percentage of sales? And then on that overall, if you could be a little bit more helpful in 2Q on the downside, if trends continue sort of at this overall rate and there is no big surprises, is it likely that you'll be profitable in the second quarter?
Brian Goldner :
Yes. So know, why don't we have Deb talk about the first part or the second part of that, and then I'll come back to the first part?
Deb Thomas :
Sure. Well if trends continue and retail is down significantly, as we talked about, not being able to deliver on our production, just because we can't finish them, it's a timing issue. We're taking a lot of steps to reduce our expenses. I mean everyone around the company is looking at it, we've already taken some. But there is a potential that we would be challenged on the profitability side in the second quarter. However, on a full year basis, again, we think it's going to be a good holiday. We think that the holiday will still come. We have -- we're developing all the innovation. If we look at our full year variable costs, about 40% of our brand costs are variable. So we're managing each and every one of those, and I'll let Brian address advertising, but we are flexing advertising spend to when we will need it the most to drive demand, but also be mindful of the expense and the cash side of it.
Brian Goldner :
Yes. There has been a real inventiveness in the advertising line, because we're able to work differently with our online and omni-channel retailers in creating content to commerce, which can be part of the way in which we work with retail. The teams are working more digitally and through social, which obviously saves on overall advertising expense, and yet becomes even more concentrated and targeted to audiences that we're trying to reach. Great example of that in the first quarter, and through the holiday was what we're doing in NERF. We created -- there is something called NERF House, which is almost short form content production delivered on social. It's headlined by several NFL stars, kind of a 90-style sitcom format, where they are playing with all of the new NERF product, they have Ultra One and Ultra Two and that costs far less to execute than linear television advertising. And so I think you'll see a shift from linear television advertising to more social and digital, that gives us the savings, and yet the effectiveness actually increases. And then as Deb said, we're going to follow our patterns as we see it. We expect revenues in Q3 and Q4 can be very healthy, in fact as consumers continue to get access back and economies open, with the trends that we're seeing and the research that we've done about how sticky our games business is and our preschool business and people then get access to more of our toys that have been inside retail, we expect that we can have quite a robust second half of the year. And I mentioned 2021 is now setting up to be even a better year than we had originally expected with more than a half a dozen of theatrical releases that are expected during the period.
Raymond Stochel :
Got it. Thanks for the answer. And one last one for me. On Trolls, you mentioned it briefly, and I know it's a small piece of your business, but could you give us a sense of what you're seeing retailers saying on Trolls and what consumers are reacting to on Trolls, given the change in their distribution strategy, as a result of COVID-19, and what that could mean for you and the industry long-term? Thanks.
Brian Goldner :
Yes, look, I think there are some differences between making a shift at the last moment toward PVOD and presenting a piece of entertainment, as intended for streaming. So clearly, we were able to launch Trolls, but our plans were intended to be executed substantially through brick and mortar retail. We also of course have access to inventory for e-comm and omni-channel. But when you expect a theatrical release, you are eventizing around that theatrical release with our retailers and bringing people in stores from multiple categories of consumer products, including toys and games. We're really heartened with the fact that there will be still a home entertainment window for Trolls. We think that, that will be incredibly effective and continuing to market the Trolls property as we've seen in the past. We've been very successful with Trolls and Universal. That's where kids and families get to watch the movie over and over again. As you know the PVOD window was for a very limited time, where people got to see it and kind of had the access to the show for a couple of days, and we're going to market property throughout -- as compared to The Mandalorian, where that was intended to be a streaming series, we were able to market it through digital, knowing that it was coming in that manner. We're very excited about launching our first array of Baby Yoda products in May, and then the more interactive product, the animatronic product is still on track for the fourth quarter this year and our pre-sales have been very strong there. So, two different elements of a similar strategy, and the teams have done a great job in both instances and the partnership continues throughout the year. In the fall, we'll have the second season of The Mandalorian and we are very excited about that launch, that should come around October.
Operator:
Our next question is from the line of Bryan Goldberg with Bank of America. Please proceed with your question.
Bryan Goldberg :
Most of my questions have been answered. I just had a quick one on eOne and the content sales pipeline. You mentioned your team is still actively pitching development ideas, so I was wondering if you could give us a little more color on the demand patterns here. Are you seeing your network and platform customers still ordering new shows, at relatively normal levels? Or has there been a change in trend there? And then just in terms of content sales mix, have there been any notable shifts in demand by content type? For example, is there an opportunity to ramp up reality sales to back-fill the gap most networks are going to face, given the longer lead-times associated with scripted content productions. We appreciate any color you could provide. Thanks.
Brian Goldner :
Yes, it's a great question. And so, a couple of things. Number one is, our teams are continuing to pitch a number of buyers and we're seeing very robust demand for our new original IPs, and we're starting, as we stand up, more Hasbro projects are seeing incredible interest. We've already, as I said, working on more than 15 different Hasbro IP projects in different categories or platforms of IP creation. The second thing to note is the demand for our library and our library productions. As studios have been unable to produce as much themselves and as much original content as they may want, we're seeing very strong demand for high-quality library content, that has not been exploited in certain geographies or territories. And so that's been a new opportunity for us, as we go through the year. And then finally, as you talk to colleagues and you look at the marketplace, what's again heartening to us, is an increased desire for many buyers, streamers and other platforms for IP that's more fantasy-oriented, IP that's more family oriented, IP that's happy and fun and allows people to enjoy together, and other genres of IP may see in -- certainly in the next few years, a bit of a diminished interest. So we think we have an array of great branded IP that fits really well in the marketplace, and an opportunity to develop, not only for this year, but few years to come. Things that will be in high demand for the services, the platforms and most importantly, audiences and consumers around the world.
Operator:
Thank you. Our next question is from the line of Tim Conder with Wells Fargo. Please proceed with your question.
Timothy Conder :
Brian, wanted to follow-on on the line of a couple of other questions. And I think this is kind of, has been emerging, developing over the last year especially, but maybe COVID is now accelerating this. But from your partners and just from your experience in the industry, how has COVID changed the thinking of studios about movie distribution via theaters, which obviously, they make more per view in the theaters and the box office than they do on PVOD or streaming? And then, how does that impact -- does it hurt short term IP related to that, but over the long-term may be kind of smooth it out, make it more consistent, I guess is a better question? I mean we've been seeing that, but how does that accelerate and especially, how does that impact '20 and '21 at this point versus your thoughts at Toy Fair?
Brian Goldner :
Yes, look, I think what you are going to see, is a continuation of studios making products, specifically for theaters. And from both kitchen research and more expansive research, I don't think any of us only want to watch content at home. Although, we watch plenty of content at home with friends and family. People want the shared experience of going to a movie theater. It has been part of global way of life. It's sort of part of a middle class disposable income experience, and all of our friends and family certainly miss going out to movies, and I expect that people all over the world miss that opportunity as well. And I think it will continue to be that way. I do think that a few studios were caught in the midst of the transition from an open marketplace to one that was social distancing, and given they had spent so much on marketing for a theatrical release and that marketing is obviously very precious, I think probably decisions were made to make a transition in that period, and also probably to -- look at an opportunity to bring it straight to consumers. I think people are pretty intentional. You're hearing from Disney and Disney+ what their schedules are going out for many years. What's going to be in theaters versus what's on Disney+. You're seeing the same from other studios. You will see that from Hasbro as well, where we are going to continue to produce great branded content for theaters. We are going to continue to see new Transformers movies coming. We obviously have Snake Eyes coming over the next year. We'll have MY LITTLE PONY movie that will come. But you will also see great stream content, because I think the key has been -- the unlock has been, people are now engaging with character and story so much on these platforms that we're able to drive interest and engagement in merchandise and game playing, as we have seen for The Mandalorian and some other stream platforms -- other stream properties.
Timothy Conder :
And so really a little bit of changes in plans, but broadly, not a lot of changes from what you're seeing over the last few months?
Brian Goldner :
Well, look I think -- I wouldn't characterize it quite as you have. I think that there is going to be a lot of change in the near term, as people work their way through reopening up theaters and how do you do that safely and securely. But I think longer term, I think all of us miss the opportunity to go into a movie theater and enjoy a show together and get the broad audience reaction that you can't replicate just by watching at home. Having said that, we're going to continue to consume more content than ever before. We've seen that every time a new platform has been introduced, people are viewing more content than ever before. Young people are bending time with multiple formats of content being enjoyed. At the same time, we've talked about that over the past few years and we expect that to continue.
Timothy Conder :
And my follow-up is POS International, if you could give a little color there? And I guess also related to that, then the e-comm penetration you talked about Latin America, but e-comm penetration in Europe and Asia relative to North America and -- has that had any bearing also on the POS here, given COVID lockdown in those areas?
Brian Goldner :
Yes. We've clearly seen -- if we look at just overall global POS by region, growth in Europe and growth in Asia-Pacific, obviously decline in Latin America that's consistent with what we just described to you. As you look at global e-comm, Europe was very strong, some of our top customers, our e-comm customers, also people who have developed more robust omni-channel executions. We talked about how our team had really reinvented that business in Europe to look at the way, there was a disintermediated new e-comm and omni-channel structure that was emerging, and how consumers get product. In Asia, very robust e-comm business as you know. And then also in Pacific, meaning Australia, New Zealand, we saw very strong growth in the first quarter. The team down there has done a fantastic job. There are other markets that are less penetrated on e-comm and that's where the challenges in this particular period are more substantial or more -- is higher.
Operator:
At this time, we've reached the end of our question-and-answer session. And I will turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock :
Thank you, Rob, and thanks everyone for joining the call today. The replay will be available on our website in approximately two hours and management's prepared remarks will be posted on our website following this call as well. Thank you.
Operator:
Thank you. This concludes today’s conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning. And welcome to Hasbro's Fourth Quarter and Full Year 2019 Earnings Conference Call. At this time, all parties will be in listen-only mode. [Operator Instructions]. Today's conference is being recorded. If you've any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer, and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question and answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone and thank you for joining us today. 2019 was the pivotal year for Hasbro. We achieved our plan to profitably grow revenues, performing well in a dynamic retail and global trade environment. Hasbro revenues grew 5% absent FX and adjusted operating profit increased 12%. We ended the year with good momentum in many markets and across brands which has carried forward to the start of 2020. We executed throughout the year as a more agile, modern and digitally driven company after re-designing our go-to-market strategy and commercial organization in 2018. The global teams delivered double-digit revenue and point-of-sale growth in pure play e-com. Our channel strategy drove growth for the year including double-digit gains in the value channel, the fan channel and grocery and drug. We advanced our retail strategy and execution for online and omni-channel partners ending with retail inventory of good quality and levels as well as product design specifically for these growing channels. We navigated the challenges and disruptions that arose in the global trade environment, implementing programs to meet revenue and margin goals during the important holiday season. We delivered compelling gaming experiences, led by the work of our teams at Wizards of the Coast, our positive results to date have us on plan to double Wizards of the Coast revenues over five years from 2018 to 2023. MAGIC
Deb Thomas:
Thank you, Brian and good morning everyone. 2019 was a good and important year for Hasbro. We delivered on our goal of profitable growth. We managed through a challenging trade environment, and we undertook financed and at the beginning of fiscal 2020 closed the eOne acquisition. Our teams worked extremely hard to ensure we executed at a high level this holiday, to drive fourth quarter and full year revenue and profit growth, while also diversifying our supply chain and completing a major acquisition. 2019 revenues excluding foreign exchange increased 5%. Operating profit margin adjusted for eOne acquisition related expenses increased to 14.2% and full year adjusted EPS was $4.08 per share. We generated $653.1 million in operating cash flow during the year, and returned $398 million to shareholders. In support of the eOne acquisition during the fourth quarter, we raised $3.3 billion in net proceeds from our equity and debt offerings, which is included in our year-end cash balance of $4.6 billion. Excluding these financing activities, our year-end cash balance is in line with 2018. During our first fiscal quarter of 2020 with the deal close, we borrowed 1 billion of a term loan to round out our eOne financing and paid $3.8 billion for eOne’s shares as well as approximately $830 million to redeem their outstanding notes and revolving credit facility. We are so pleased that eOne is now part of our team. Overall, Hasbro's revenue grew at actual and constant rates and on and as reported an adjusted basis, operating profit increased. Looking at our segments, U.S. and Canada segment revenue grew 3% for the year, with growth in partner and emerging brands. Underlying profit was essentially flat as we absorbed higher royalty costs in support of strong partner brand growth, higher intangible amortization associated with Power Rangers and higher shipping and warehousing costs from carrying more domestic inventory and managing an increasingly just in time retail network. Retail inventories were up slightly in the U.S. at year-end behind growth and partner and emerging brand inventories. International segment revenues grew 4% Absent an unfavorable FX impact. Partner brand revenue grew and Absent FX emerging brands were up. Following significant reductions in 2018 retail inventory levels, they remain in good shape internationally. Operating profit for the segment more than doubled as retail inventories were at much improved levels. Allowances declined, operating costs came down and revenues grew. Entertainment licensing and digital segment revenues increased 22% with growth in digital gaming, led by MAGIC
Operator:
Thank you. At this time, we will be conducting a question-and-answer session. [Operator Instructions]. Thank you. And our first question is from the line of Stephanie Wissink with Jefferies. Please go ahead with your question.
Ashley Helgans:
Hi, good morning. This is Ashley Helgans on for Steph. Thanks for taking our questions. So Digital Gaming put up impressive growth. Can you speak to the key measures you're seeing that give you confidence in growth sustainability, and what can we expect in 2020 in terms of new digital games or features?
Brian Goldner:
Sure. Well, good morning. And we did see very strong growth for MAGIC
Ashley Helgans:
Thanks for all the color, and congrats on the quarter.
Operator:
Our next question is from the line of Arpiné Kocharyan with UBS. Please proceed with your question.
Arpiné Kocharyan:
Hi. Thank you very much. So this might be too early to ask, but I'm going to try. Now that we have taken a closer look at eOne books, do you have thoughts around sort of puts and takes for the synergy guide you've given out the initial 130 million when you announced the acquisition. Even if you cannot give exact numbers, how do you feel about that number now versus when acquisition was announced, or anything broadly about the portfolio of brands you're looking at today in this retail environment? Thank you.
Deb Thomas:
Good morning Arpiné. Thanks for the question. Today we're only six weeks into operating with eOne and we're still in the process of finalizing our combined budgets. But I can say that, nothing has changed what we estimated from synergy impacts, so far for what we've seen. We'll give more color on what the two businesses look like together in on the 21st as best we can. You know as I said, we're only six weeks through. But Brian, do you want to talk about our brands together?
Brian Goldner:
Sure. It's great now to have Hasbro and eOne come together as a company. Together we'll focus in three major areas that we'll continue to talk about. Certainly, entertainment and storytelling, and they're profitable entertainment business and driving more Hasbro IP across storytelling platforms, our gaming business and then consumer products including toys and games. We continue to see the top growth drivers of the toy and game industry all being associated with both storytelling as well as engagement across gaming and storytelling. So we also see of course that streaming is going to play an increasingly important role. We can talk more about that. So immediately we add PEPPA PIG, PJ MASKS and RICKY ZOOM to our portfolio. The team's done a great job there, and we expect additional growth. We're also beginning to partner together between eOne and Hasbro teams to reimagine brands like MY LITTLE PONY. As you know in 2019, it was our ninth season, final season for the current MY LITTLE PONY TV series and now the teams taking up the mantle on MY LITTLE PONY in earnest for our plans in 2021 and beyond that would include our animated feature film as well as new television for that brand; such great opportunities as the teams [indiscernible], and we won't talk about all those initiatives today but certainly over the next several weeks and months you will see more Hasbro IP come to the market via incredible talent and expertise at eOne.
Arpiné Kocharyan:
Thank you.
Operator:
Our next question comes from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Thanks. Good morning guys. Brian, you made a couple of comments about NERF. Can you talk about how it performed relative to your expectation during the year? Is it still the company's largest brand and how are you thinking about the brand in 2020? Should we assume growth for NERF this year? Thanks.
Brian Goldner:
NERF made substantial progress in 2019. In fact, in the U.S. where we had all of our new innovation including NERF Ultra as well as the Fortnite line in the marketplace, we really saw very good momentum for the brand. In fact we were up in POS online, where consumers have direct access to their favourite blasters. We grew market share in the blasters category as we describe for the global business, and overall, our sales for the brand were only down very low single digits in the fourth quarter, so we expect that momentum to pick up as we now get the access to new innovation that will go out globally. We have several new innovative launches coming in 2020 as well. The brand is still our top brand for the company and we also saw that the brand enjoyed some of our top sellers over the holidays online included both Fortnite as well as our Ultra one product. So again, very enthusiastic about the brand, [Indiscernible] believes fully in long term growth prospects for the brand, and believe that 2020 is a pivotal year as we bring more innovation and we bring the momentum we've seen in the U.S. And actually in a few other territories around the world, NERF has continued to perform well, and we'll bring that all to bear in 2020.
Operator:
Thank you. Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix:
Hi, good morning. So Brian, I just wanted to get back to your comments about 2020 compared to 2017. I'm interpreting your comments that given the headwinds it may take a further year to get to the 2017 metrics. So just wanted to see if you could comment on that. And then my follow up is on some of the POS details that you gave in your prepared remarks for the fourth quarter. I think you gave some of the business lines but not all. So I was wondering if you could give us overall POS and then just review them by revenue line. And I'm also wondering how RICKY ZOOM has been doing since launch? Thanks.
Brian Goldner:
Sure. You know, first and foremost, we talked about our plans for 2020 now include eOne and so of course we immediately add brands like PEPPA PIG, PJ MASKS and RICKY ZOOM so that the comparisons that we had had historically now are no longer relevant as we sort of step forward and beyond what was our expectation for 2020 to look somewhat like 2017. Having said that, in the underlying toy industry, we've noted a few of the headwinds. We do expect to continue to grow profitably that underlying Hasbro business in revenues and to continue to grow our operating margin over time as we continue to make progress around gaming and our consumer products business, entertainment licensing and digital. And so I'd say that we're now moving ahead into 2020 as we operate as one company with Hasbro and eOne. As we look out over the time horizon, clearly, we believe the substantial growth opportunity over the next several years through 2022 as we've outlined for you as part of the acquisition. The POS, we talked a bit about on the call clearly North America saw some growth globally for the full year. POS last was down literally low single digits, and then again, as we -- as we look at the business, we see some really substantial growth around for the full year around our toy business. We see obviously substantial growth around our partner business and brands. I'd also say, we wanted to look at year-to-date because we have seen some really good momentum year-to-date in the U.S. Our POS year-to-date is up 10% and in Europe our POS is up as well. So again, as we moderated those declines in the fourth quarter, we're seeing gains in Europe beginning for the first quarter 2020. And again, it was a -- it was a late holiday. We saw that momentum build around the holidays and we saw very good performance from several of our brands recognizing that brands like MAGIC
Felicia Hendrix:
And RICKY ZOOM?
Brian Goldner:
RICKY ZOOM’s had a great start. It's seen hundreds of millions of streams coming off of Yoku in China as well rolling out around the world, and I think the team is going to talk about the second season of Ricky coming shortly, but I'll let them describe that to you or for you at Toy Fair.
Felicia Hendrix:
Great. Thank you.
Operator:
And the next question is from the line of Jamie Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Hi. Good morning. I think you guys commented a bit on supply chain expenses being a bit elevated. Can you let us know how that is expected to play out over the remainder of 2020 does that level out? And then, I don't think there were any comments on the Disney contract renewal, which I believe is up this year, so if you have any comments on that, that would be helpful? Thanks.
Deb Thomas:
Sure. So from a supply chain standpoint we did mention that, with the changes to domestic versus direct import shipping and we're still saying, we saw some higher domestic shipping it's requiring more cost particularly in North America as we add additional warehouses. You don't see the impact on the full year as strong as we did on the third quarter, where we talked quite a bit about it. But that is a reality, it's a slightly higher cost. That being said, our ocean freight contracts are looking good go-forward and our airfreight contract, so are actually bringing product here if its coming to the U.S. is a bit less expensive. However, it's a matter of moving it through the supply chain when it gets here. But we do think that that mitigate out and of course, we look at that when we set our overall pricing for our product.
Brian Goldner:
Now, in terms of Disney, we've had a very strong year together and very successful partnership that continues in 2019 and into 2020. Now first and foremost, partnership with Disney on Frozen 2 was amazing. We are -- Hasbro is the leading company on the Frozen property. Thus far we expect to continue to see strong results in 2020. The home entertainment window is going on now with that new innovative products from our teams. We're also driving our PRINCESS business, Mulan comes in March and we have Raya, the last Dragon that comes in the fall. We're also seeing the great impact from Disney Plus, the fact that the library of Disney PRINCESS films are now available together, only gives us more opportunity to continue to work with Disney to bring to life those characters in product and we see a major of course expansion of Disney Plus across Europe in 2020, which benefits us. In the holidays, the castle was among the top sellers, they earned [ph] their Castle for Frozen. For Marvel, we had a tremendous year around Avengers, as well as with Spiderman. We also focus on the fan economy with the Marvel 80th product, the 80th year product. So again, its a very strong partnership. And for Star Wars, we saw great results around Star Wars both from Triple Force Friday in support of the Rise of Skywalker, as well as for the Mandalorian. We're incredibly excited that the Mandalorian Season 2 will come to Disney Plus this fall. We're also seeing and will have great support around the Clone Wars, which is the seventh season which comes to Disney Plus in the spring. And again, we continue to drive and support the brand. I'll give you all that as backdrop for how we work in such a substantial way with the Walt Disney Company. We continue engagement with them and while we take nothing for granted, we believe we will continue to be a partner of choice across these properties in to the future.
Jaime Katz:
Thank you.
Operator:
The next question is from the line of Tami Zakaria with JPMorgan. Please proceed with your question.
Tami Zakaria:
Hi. Thanks for taking my question. Could you talk about the puts and takes on the gross margin line that you saw in the fourth quarter? And then I have a follow-up.
Deb Thomas:
Sure. So from a gross margins standpoint, we really did see the impact of the benefit of the high entertainment related property that we talked about the great movie from -- actually Brian just talked about the great movies that came in the fourth quarter from our partners at Disney. So those properties tend to carry a higher gross margin, because they've royalties to offset a bit further down the P&L or to go against them, I shouldn't say, offset that. So you see the impact of that in the fourth quarter. You also see the impact of better performance on closeouts throughout the year, as well as pricing of our product overall. So you're saying all of the things mix into the fourth quarter and we are getting the benefit that we talked a little bit about -- bit earlier, within the gross margin line of some reduced costs from our supply chain and all the work that our team has done to actually bring product into the country.
Tami Zakaria:
Got it. That's helpful. And then, your entertainment digital and licensing revenues were up and impressive 22% for the year. So, could you provide some color on the mix of this growth coming from Bumblebee versus MAGIC
Brian Goldner:
We saw across each of the discrete parts of the entertainment, licensing and digital business. Our consumer products licensing business is up. Our digital gaming business was up with a number of our digital games with partners performing incredibly well including YAHTZEE With Buddies! which is a top 50 game on the Apple app store. We had a new monopoly game launching from Marmalade Studios that launched in December and charted as number one as it launched. Our POWER RANGERS digital games continue to performed well. And in first quarter 2020 we have a G.I. Joe game in support of the brand called G.I. Joe War and Cobra launches in Q1, as well as a SCRABBLE go game that were launch from Scopely in Q1. So digital gaming grew, our entertainment business grew, and our Wizards digital business all grew in 2019. Arena grew throughout the year. Arena grew in the fourth quarter offset by a bit of decline in legacy MAGIC
Tami Zakaria:
Got it. thank you so much.
Operator:
Our next question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Yes. Thank you very much for the question. Two things. First, can you talk a little bit about for modeling purposes, the seasonality associated with eOne. I know, you're going to talk a little bit about this during the analyst meeting, but for modeling purposes now wondering if you could talk a little bit about this? And then also, you've eluded in the past about this sort of being a inflection for POWER RANGERS. I wonder if you could go into some details about POWER RANGERS and some of the products that you've got for this year?
Deb Thomas:
Sure. So Eric, as I mentioned, we are actually just working on finalizing our combined budget with eOne and really looking at the seasonality. So much of their seasonality and their family brands business is very similar to our. Seasonality are historical seasonality. But in the television and film business its really dependent on actually very similar to us last year one of things Brian didn't mentioned in our entertainment and licensing is we had a big delivery of our streaming revenue last year which offset some of the benefits we're seeing on the revenue side and entertainment and licensing. But so much of that is dependent around delivery. So we'll give a bit more color on that as we move into the February 21st date.
Brian Goldner:
And for POWER RANGERS it was a great year on Beast Morphers who was a strong year one recognized that the bulk of our business really didn't began until the second quarter in 2019. In 2020, we have the benefit of the full year. And as we look at our ratings on Nickelodeon, we are number one in our time slot for kids two to 11. Season 2 of Beast Morphers launches Q1 in North America and then rollout globally. We're very excited about the brand because we continue to execute in gaming, in consumer products, in toys and games and we'll also add an array of experiences, live experiences for the brand as we rollout globally. So we believe in the growth prospects of the brand. And the teams are very excited about executing across the blueprint.
Deb Thomas:
Thank you.
Operator:
Our next question is from line of Tim Conder with Wells Fargo. Please proceed with your question.
Tim Conder:
Thank you. And just a couple of follow-ups here. One, Deb, little more color on the SD&A seem to be down substantially. And again, on an adjusted basis, if you could just give us a little more color there, the sustainability of that from the cost program that you have held or just a little bit more color on that from what happen in the quarter? And then, as it relates to Star Wars and the Mandalorian, if we look into 2020, how would you that the trajectory of the core Star Wars is relative, obviously, Mandalorian, maybe you and all that's going well. But if you put those two together, the collective Star Wars, just maybe how that's working?
Deb Thomas:
Sure. So Tim, you are right. You're seeing the benefit of our cost savings initiative coming through that SD&A line. But what somewhat offsetting that -- and you also get a little bit of benefit of FX. So, while, FX is negative on the top line. The impact -- translation impacts are bit positive on lines like SD&A. But within that, we're seeing the investment that we're making in our digital gaming business. So while a piece of that comes in the product development line, you're seeing the portion of that for what we've capitalized and we're depreciating is coming through the SD&A line. So, as far as sustainability, we do believe our cost savings are sustainable. We might get a bit more in 2020. But its going to be difficult to pull out as we have eOne gather. So we'll try to highlight what we think the outline is going to look like in 2020 on the 21st. That's a lot of 20s. But we will continue also to make those investments in digital gaming, because as we've talked about, those are really driving revenue for the future. So while we're seeing some that expense coming through now, and we continue to see that as a great area of growth. Brian talked about MAGIC and DUNGEONS & DRAGONS, and all of the other great things you're going to hear Chris talk about on the 21st. We continue to believe that's a really important line to invest in. The other thing that's offsetting some of those cost savings this year is a bit of compensation expense as well.
Brian Goldner:
Yes. So for Star Wars, its great to see the level of brand engagement that's coming from the fan. But also its really impressive to see how kids are coming into the brand and their engagement that comes from both the Rise of Skywalker as well as for the Mandalorian, We are very excited to see the Mandalorian Season 2 coming later this fall. Disney Plus also has the Clone Wars that are on in the spring. There's also a live-action kids game show called Jedi Temple Challenge, which we think we'll continue to engage kids. And then of course, they have two major theme park launches for Galaxy's Edge, both at Disney World and Disneyland. We think all of that is -- all adds to the engagement around the Star Wars brand and we're seeing that in the results. Certainly, we've seen great growth of our Black Series and the fan-oriented product, but we're also seeing engagement around Lightsabers and role play that are expressly designed and made for kids. We think the brand continues to perform very well in 2020. We're obviously excited about the home entertainment windows for Star Wars, of course, as well as for Frozen. And we believe that will just continue to add to engagement. I think that this is a property, as Disney's outlined, that will perform both in film, but also in television and continue to evolve as a property that will be in stream television via Disney Plus and engage fans and families in that way. I think that as we sort of step back, we think that this streaming entertainment that also engages people in other attributes of brands including merchandising and consumer products is the next watchword for our industry and for the category. And it's perfectly timed with our efforts with the one that we develop our properties for television and for film.
Operator:
Thank You. Our next question is from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
Great. Thanks for the question. I just have one for Deb and one for Brian. Deb, could you just talk a little bit about how advertising expense in the quarter? It was the lowest level in 4Q that we've seen in several years. I know you've mentioned the few things; the high level of partner brands mix and some marketing efficiency, but could you just give a little bit more color there? And said differently, should we expect next year's advertising expense to return closer to 2018 levels if partner brands mix normalizes? And then, for Brian, I was just wondering if you could talk a little bit more about the engagement and revenue trends for MAGIC arena. How did that look in the quarter relative to earlier in the year for instance? Thank you.
Deb Thomas:
Sure. So good morning, Mike. From an advertising standpoint, we did talk about. We had the unusual effect of these two major entertainment properties coming late in the fourth quarter both in Frozen 2 and in Star Wars. So, combined the advertising spend around that was a bit, while it was still high and we're very engaged and making sure, we're promoting products along with all the wonderful promotion that was done by the Walt Disney Company. We did see that we have lower advertising in the quarter in particular. But when you look at that combined with royalties which is a reflection of the product that moved in the quarter, it was actually, we were up 30 basis points when you look at the two items combined. We are actually seeing savings so in our advertising line particularly as we move more and more to social media and we see where our consumer is actually consuming the media and advertising component. So, we expect our cost to be a bit lower in 2020 than they have been in the past. And we'll give a little bit more color around that as we move into the 21st and our Investor Day.
Brian Goldner:
And for MAGIC
Michael Ng:
Great. Thank you both.
Operator:
Our next question is from the line of Linda Bolton Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton Weiser:
Hi. Thank you. You had mentioned in your commentary that retail inventory in the U.S. was slightly up year-over-year at the end of the year. Does that cause you any concern going into the first quarter? Or is it that the POS trends are strong enough so that it's not a concern? Thanks.
Brian Goldner:
Yes. Sure. The inventory levels in the U.S. are up just slightly. And so, yes, the POS trends we're seeing are in excess of the inventory level increase that we've seen. And we do feel good about the momentum in the brand. We're seeing great takeaway at retail. Lots of engagement around several of our properties. Lots of new initiatives coming for Q1. We've outlined just a few on the call today. But certainly the home entertainment windows coming for both Star Wars and for Frozen -- with Frozen home entertainment window beginning today is certainly incredibly helpful as we engage more kids, fans, and families in those brands. So it's very exciting. It's a great start to 2020.
Linda Bolton Weiser:
Great. And then, can I just ask you about your e-commerce, maybe if you could just give us a little color on how your penetration in e-commerce has progressed. And remind us what percentage of your revenue it was in 2019 and how they compared to 2018? And how you think you rank versus competitors and penetration in e-commerce? Thanks.
Brian Goldner:
Yes. Our e-commerce business was up substantially in 2019 far in excess of our underlying POS gains. And we've seen incredible growth in both pure play e-commerce, as well as with omni channel. We see our retailers gaining share in those areas. We've seen that for e-com players as well as omni-channel competitors. And our products on e-commerce performed incredibly well with top sellers have included products from Frozen from NERF, and are FurReal Cubby, which enabled FurReal to regain its status as the number one brand in that space. We see Hasbro Games, particularly classic games over the holidays performing very well. And we have seen a several percentage point increase in our overall sales and e-commerce as a percent of total. And so I would expect that e-commerce sales as a percent of total now should be in the low 20s. We're just looking at some final numbers there. But again, we expect that to continue to progress year to date 2020. E-com sales continue to be several fold stronger than underlying retail sales and underlying retail sales are good. So again as we give consumers direct access to our products either through e-commerce, through omni channel, they are making the choice for several of Hasbro's brands and our innovative products.
Linda Bolton Weiser:
Great. And then, just one final question. On eOne, I know it's early days, but I think there's some businesses there that some would regard as potentially non-strategic. Are there any pieces of the eOne that could be carved out and divested to help you delever your balance sheet a little bit more quickly?
Brian Goldner:
Well, right now we're really focused on the -- with the teams on engagement and getting several of our initiatives and their initiatives off into the market. In addition to the pre-school and kids initiatives that they have in market today they are taking on board some of Hasbro IP, as well as they have some new original creations that will come out in the market over the next couple of years. We're very focused on the revenue synergies and also achieving and hopefully going beyond on our cost synergy side on the guidance that we've provided to you. And that in due course we'll take up the question of whether there are opportunities for elements of the business that may not be core strategic. But our focus right now is great momentum as we come together as one team achieving that cost synergies and beginning to stand up the revenue synergies that you'll see impact our business over the next number of years.
Linda Bolton Weiser:
Great. Thank you very much.
Operator:
Thank you. Our next question is from the line of Ray Stochel with Consumer Edge Research. Please proceed with your question.
Ray Stochel:
Great. Thanks for taking my questions. Are you seeing any changes or you have -- are you implementing any changes as a result of YouTube's children content policy changes, whether it's for unboxings, influencer marketing, how you think about the fan economy or the collectibles market?
Brian Goldner:
We're engaged with YouTube to fully understand where those changes will come out. Obviously, we abide by all of the relevant rules not only for YouTube, but for CERO and other governing regulatory bodies and of course, we want to ensure the safety of kids as they view content on the Internet. And so, I'd say that's a an ongoing conversation and we'll probably give you more color over the next few months.
Ray Stochel:
Got it. Thanks. And then in terms of the difference between launching some -- launching content on more traditional linear media and feature films. How do you think about measuring and planning for demand for big streaming launches? And then, how are you thinking about any upcoming streaming platform launches and how you might be able to participate?
Brian Goldner:
Well, what's been fantastic is the success that the Walt Disney Company has seen with Disney Plus. We're very happy to see the success that they're having, the number of subscribers into the tens of millions. And the engagement with properties like Mandalorian. We believe that that's just the beginning of this next phase of engagement for fans and families around the world and it really portends great things as we look at our efforts with eOne to develop Hasbro IP for multiple platforms to drive storytelling and engagement of our brands. What we've seen across the industry is that the top growth drivers in the traditional toy and game industry are all associated with storytelling as well as engagement across platforms like gaming and other experiences. Just think about in the NERF business alone the impact from Fortnite. And as we've been able to develop innovative line for a Fortnite or as Mandalorian has really captured the imagination of fans, families, kids, just our opportunity there, even beyond the child and some of those products the fact that the Black Series products from the Mandalorian were selling so strongly over the holidays. It all says that people really want to engage with great character and story. It's been our belief all along, that's how we've oriented our company and that's why we'll continue to lead. And also how we're able to engage people in an online and omnichannel e-commerce world, the opportunity to connect content with commerce is incredibly compelling.
Ray Stochel:
Great. Thanks again.
Operator:
Thank you. The next question is from the line of Bryan Goldberg with Bank of America. Please proceed with your questions.
Bryan Goldberg:
Thanks. I've got two quick ones. I'm just curious based on your past experiences with Disney, how significant are the home entertainment window releases for intellectual property like a Frozen or Star Wars? In terms of stimulating partner brand sales, if you could walk us through a little more of what you could do to leverage these events, that would be very helpful. And then my second question is related to your comments on the potential of the supply chain disruption that you are seeing from Coronavirus, you called out some priority item you had flagged as making contingency plans for. And I was just wondering if you would be able to update it as to what brands those items associated with? Thanks.
Brian Goldner:
I'll take the first one and Deb can walk you through the second question. The answer to the second question. If I step back historically a bit, back in the days where DVDs were the way in which people saw home entertainment. We saw incredible impact from the launch of the DVDs as it came into the home. It engaged the family, engaged kids, who want to view content over and over again. We're really seeing the return of that kind of heyday of home entertainment enjoyment now through streaming services, and through electronic sell through windows, as well as for the DVD business. So home entertainment is back to at its pinnacle of success, in engaging fans and families. The opportunity for kids to see content over and over again, for families to enjoy that content and to also share it with younger siblings, who may or may not have made the trip to the theatre, but certainly can watch the content along with family and friends at home. The fact that more people are watching content at homes through stream services also benefits us, and we're seeing that across our business. So I expect that Home Entertainment will continue to increase in importance. That streaming services will continue to play an important role, and I think an increasingly important role over time as we now connect these great stories with people's desire to engage with brands across multiple platforms. And we're very excited about it. We're entering a next era of consumer and audience engagement.
Deb Thomas:
Great. Thanks, Brian. And in the Coronavirus, you know as we look at it our thoughts are obviously with the people impacted by the outbreak, and includes our third-party manufacturers and also our employees in China. We've had, and we continue to have office in third party factory closures. And really the biggest unknown right now is how quickly the manufacturing factories can get their production ramp back up given the amount of travel if you think about it when people travel to visit families in Chinese New Year's -- Chinese New Year, they need to travel back. So travel is limited. We know places are still closed. Our employees are working from home. So we have protocols in place with that. So, as we think about how all the efforts, we've made to diversify our manufacturing into different locations still about two thirds of our product overall, our global sourcing is coming from China. So we are looking at it very closely. Right now, the impact is small. The commercial impact is small, there's a bit in China as people couldn't shop during the holidays, but it's small. That being said, our first quarter is typically a lower revenue quarter for us. So the longer it -- it lasts, that the outbreak isn't contained, and people can't travel back and start production up again. There could be an impact on our first quarter, but for the full year, we remain optimistic that we'll be able to catch up over the full year and we'll continue to add color to the impact as we look through. There is no one particular brand that we would call out on that. We are prioritizing what needs to be done quickly, and moved here quickly as well.
Bryan Goldberg:
Thank you very much.
Operator:
Thank you. At this time, we'll turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob. And thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Management's prepared remarks will be posted on our website following this call. As we mentioned, we're hosting our annual Toy Fair investor event on Friday, February 21st, and we look forward to seeing many of you there. Thank you.
Operator:
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning. Welcome to Hasbro's Third Quarter 2019 Earnings Conference Call. At this time, all parties will be in listen-only mode. [Operator Instructions]. Today's conference is being recorded. If you've any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer, and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our earnings release and presentation slides for today’s call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question and answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone and thank you for joining us today. The Hasbro team is making progress to accomplish our stated goal of returning to profitable growth this year in an environment where the trade conflict is having the short-term impact we have outlined throughout the year to our stakeholders. We are delivering innovation and creativity globally in gaming, across our Toy business and around the Brand Blueprint as we operate during a very dynamic quarter, and year. We are actively developing our brands for success in analog and digital play and entertainment while investing for long-term profitable growth, including the September 26 launch of MAGIC
Deb Thomas:
Thank you, Brian and good morning everyone. As the year progresses, our global teams continue to manage through a dynamic global trade and retail environment. We anticipate this continues throughout 2019 as retailers work to manage inventory, and we are working to mitigate the impact on consumers this holiday season. This disruption is reflected in revenues, expenses, and in our underlying tax rate. However, within this environment, our teams are delivering an innovative slate across demographics and categories, including in digital gaming that we are supporting with robust marketing programs and continued investment in future gaming initiatives. We are delivering on the goals we set for the year of stabilizing Europe, launching MAGIC
Brian Goldner:
Thank you, Deb. Before we take your questions, I want to update you on the progress of our acquisition of Entertainment One. Last week, the shareholders of eOne overwhelmingly approved the acquisition. We are delighted with their support. We have received regulatory approvals in two of the four jurisdictions where it is required, the U.S. and Germany, with Canada and the UK outstanding. We continue to expect to close the transaction during the fourth quarter. We also continue to expect to finance the transaction with the proceeds of debt financing at approximately $1 billion to $1.25 billion in cash from equity financing. The strategic opportunity to bring onboard the brands, capabilities and talent from eOne is compelling to our long-term prospects as a leading global play and entertainment company and we look forward to sharing more about our plans after the close. Deb and I are now happy to take your questions.
Operator:
Thank you. At this time we will be conducting a question-and-answer session. [Operator Instructions]. Thank you. And our first question is coming from the line of Steph Wissink with Jefferies. Please proceed with your question.
Steph Wissink:
Thanks. Good morning everyone. Brian, I wanted to just follow-up on your comments regarding shipment timing, because that seems to be the gap to everyone's expectations today. Can you walk us through an illustration of what you observed in your quarter, it sounds like the quarter was extremely backend weighted, should we assume that the fourth quarter is also going to be frontend weighted then as you catch up on some of the outstanding shipments to meet demand? So that's kind of framework for one question. And then I'm wondering if you can just help us appreciate within your supply chain, where are the greatest constraints, is it in getting goods into the U.S. meaning shipper or container capacity and getting things through the port, which is why you were forced to air freight? Or is it more on the 3PL warehouse and logistics side just getting access to enough space to hold the inventory and to sell domestic? Thank you.
Brian Goldner:
Well, thanks. Thanks for the question. Let me try to summarize in a couple of ways because you're right, in an environment like this one, without the trade conflict, our growth in the quarter could have been more consistent with our year-to-date results. There are a number of regions and brands that grew revenues and our overall revenue was impacted by the disruption that was caused by the threatened implementation of tariffs. We do use this asset light model that relies on the balance of our domestic shipments coming from a 3PL supplier provider, and then our customers direct import orders. So let me give you an example as you ask. A retailer would place an order let's say in August for direct import, so sales and product ownership, the transfers that would occur in Asia. Then when the tariff is announced for goods arriving after September 1, they cancel that order, and they shift it to a domestic order where they take ownership in the U.S. This happened multiple times in the quarter as the rolling tariffs or potentiality of enactment of tariffs. As a result, we needed to rewrite the order from a domestic or a direct import order to a domestic order, as they have different terms, and then we need to ensure that the inventory is available in the U.S. because of the original order required inventory in Asia. And then we need to fulfill the order in the United States. So given those number of shifts and nearly 10 percentage point increase of domestic orders as a percent of U.S. and Canada in the third quarter, we didn't meet all the demand during the quarter. So the impact of the shift was that July and August total shipments were lower and September shipments were far higher than a year-ago. We believe that we could meet all the demand in September, but the really the timing of new orders in many in instances was just too late. We did incur some incremental shipping and warehousing expense including some air freight, which also impacted our margin. We've been catching up in the fourth quarter. But we also are still looking at a potential December 15 date for the enactment of tariffs. The team is working in real time to come up with and we have new plans around ways to in 2020 and beyond deal with the balance between our domestic shipments and our direct import shipments. But we've been working to redesign in real time, our domestic shipping plan. And we really have a number of new initiatives coming for the fourth quarter we're very excited about a lots of new innovation we've seen early results in NERF Ultra. We're seeing the early results on Disney's Frozen 2 and on STAR WARS and a raft of other brand initiatives. But the results in Q3 were primarily related to the timing of the potential enactment of tariffs. And the way we've gone to market historically.
Steph Wissink:
Brian, should we model your own brands and to improve as a rate in the fourth quarter, I'm just trying to make sure I'm understanding what you're saying because it sounds like you prioritize franchise which makes sense. But should we assume that the rate of decline in your own brands in the Q3 will get much worse or will get better in Q4?
Brian Goldner:
Yes, the two brands -- the two brand areas that were most impacted by the direct imports first, Deb noted is that our games business was directly impacted. And remember, some of our games were actually tariffs as part of List 3 tariff. So we're now in a tariff environment on those games. We took pricing in the quarter to offset the impact of those tariffs and those direct import shipments were impacted. The brand that's most associated with direct import and remember Q3 is our highest quarter for direct imports is the NERF brand. So that clearly was a brand that was impacted. Having said that, if you look at our overall brands, we did note that in the fourth quarter, we do have a tough comparison on MAGIC. MAGIC has grown substantially throughout the year. In fact, our plan to grow MAGIC over the next five years is really well underway. And yet in the fourth quarter, we have some tough comps versus a year-ago where we had a major card release. So I think overall, we have a lot of brand initiatives around Hasbro's brands. We have a lot of new innovation coming into the market. We have a very big fourth quarter lined up for our partners between Disney's Frozen, STAR WARS, and the continuation in the strength of Marvel. And so I'd say it's a bit more of a balance, but we also noted that we probably have a bit higher royalties in the fourth quarter as well.
Operator:
The next question is from the line of Mike Ng with Goldman Sachs. Please proceed with your question.
Mike Ng:
Hi, thanks for the question. I just want to talk a little bit about the moving parts around royalty expenses. I think you guys said that in the shift to the direct import program, you were prioritizing partner brands like STAR WARS and Frozen this year. So as we think about 2020, should we expect a decline in royalty expense as the mix of partner brands normalize? And could you give us a sense of what you expect the mix of partner brands to be this year? Thanks.
Deb Thomas:
Yes, I think that, good morning, Michael. The -- as we look to 2020 while we usually give guidance about the upcoming year at Toy Fair and we will do so again, really the strength of our partner brands that we're seeing right now at Retail, with Frozen 2 and STAR WARS just coming out and launching initially with mostly the fan base in STAR WARS coming out on October 4, for Triple Force Friday, very exciting. We see that as we've previously spoken about really continuing into 2020. So in a year where we have major movie releases coming so late in the year, we tend to see the benefit of that continuing into the next year. And I think we continue to believe that as we sit here today, as well as being excited about things, like, the Marvel Properties coming next year and our own Snake Eyes, as well as some other properties that we have coming from an entertainment standpoint. So as I sit here today, I would think our royalty expense might be a bit higher than it's been historically. But perhaps you're seeing the impact of much of it coming late in the year, this year. When we look to our own brands for 2020, we're very excited about those as well.
Operator:
The next question is from the line of Tim Conder with Wells Fargo. Please proceed with your question.
Tim Conder:
Thank you. Just to circle back to the what seems like the primary focus here the tariffs and direct import dynamic. Granted, that won't fully anniversary to a degree until Q3 next year. But given things that kick in December and how you're scrambling and doing the best you can obviously under difficult circumstances here. Do you see that adjusting by Q1 or Q2? I guess is question number one. And then on the Canadian and UK approval, I know you're anticipating closer here the deal in Q4, but any update on timing of that, Brian? Thank you.
Brian Goldner:
Sure. Look, we expect to still close eOne deal in Q4 of this year. And that's the timing we have two of the four regulatory authorities having approved and we're very happy to have the shareholder vote and support and behind us. As we look at the business going forward, we feel like we have a number of strong initiatives coming into the fourth quarter this year. We have been addressing our supply chain and the balance between the DI and our domestic shipments. As we go forward, the team is already working with our retailers on new ways, new techniques, and new programs that we can get a great balance using our asset light model, but picking up on new ways to bring product into the U.S. using the strength of our biggest retailers who tend to also be our biggest direct importers and then continue to drive our business with our own domestic shipments, so finding that balance. I would expect in early 2020, we could get back to that balance and also recognize that we would like to see the tariff environment abate and to mitigate. And we would hope to continue great dialogue with the administration to see that occur. We continue to lead our strategic sourcing footprint outside of China to be below 50% at year-end 2020 and we will continue to source in great other geographies like Vietnam and India. And so again, it's a dynamic environment. But the underlying strength of our business is apparent. The underlying strength of our brands is -- is being presented to our customers and our consumers. We have great partner brands as well as own franchise brands and gaming initiatives and it's been obfuscated by this tariff environment.
Operator:
The next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Okay, thanks. Good morning, everyone. Deb, can you remind us what your expectations are for ad spend during the year. I think the original guidance was around 10% and as net revenue and the rate of growth has been a little bit slower relative to our model, given some of the initiatives you guys outlined at the beginning of the year. So just looking for an update there? And then, Brian, can you remind us its importance to MAGIC
Deb Thomas:
Sure. Well, let me take the advertising questions. And if you don't mind, Brian first, Drew we do continue to expect our advertising kind of in line with our initial guidance and just under -- just as around that 10%, or, just under that that 10% range, and much of that was, as we said, kind of gearing we had some specific expense gearing up around the launch of MAGIC. So it launched very late in the quarter and you'll continue to see us advertising and marketing heavily around that in the fourth quarter now that we're in open launch.
Drew Crum:
Okay, got it.
Brian Goldner:
Yes. And then if you look at Wizards overall in our strategy, we said that we believe we could double the size of the Wizards of the Coast business over the next five years, as we've accomplished over the past five years. And this year's growth puts us on pace to achieve this objective. And yet, the storytelling cadence of the card releases has it's up against the tough comparison from last year's fourth quarter. Both analog and digital are performing very strongly. And then we're also working on person, first-party and third-party games and they're progressing really well. In 2020, we're going to have several new games to talk about with you. As we look at the TCG, we're seeing growth in unique players. We're also seeing growth in games played. As we get into Q1 of 2020, there's a new gathering and new card release that returns to Theros which is a fan favorite, and a launch of a new standard legal set called Theros Beyond Death. So we're excited about the card games that gets back up and pace -- on pace for first quarter 2020. As we look at MAGIC Arena, we ended the Open Beta with over 1.5 billion games played, with the game seeing significant year-over-year growth in every quarter since the start of our closed beta in December of 2017. Our streaming growth is up over 100% with over 65,000 streamers streaming the game in Open Beta. We're one of the best reviewed Free to Play Games released in 2019. And it's very exciting to see a Metacritic score of 82 which is really on par with some of the best games in the industry. The launch weekend saw the game featured in the top 10 games streamed on Twitch. And again we've had and want to thank no more than three-and-a-half million participants that have been in our beta for making Arena really the most successful MAGIC digital game in the 25-year history. So we're really well on our way, we also have making progress to be on the Epic Games storefront for 2020 and we'll expand our audience. We're developing a Mac OS version of the game, but we're also making progress with our mobile MAGIC game that's currently in test market and we'll have more news for you on that shortly into 2020. So, again, we feel very good about the portfolio of games that we're bringing for the Wizards of the Coast brands and for MAGIC
Operator:
The next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Hey, good morning. So List 4-301 I think it was announced back in May. So we knew this impact was coming on our last call in July. The conversation here sounds a little bit like there's you were caught off guard a little bit in some regards. So what changed since we talked about this in July? What's different from how you're originally planning and what's going on right now?
Brian Goldner:
Yes, the three different communications also happened during the third quarter because the tariffs continue to get push back throughout the third quarter. And there were different proclamations around where the tariffs would occur. So the teams continue to gear up recognize that you're talking about in the third quarter, a year ago, about 50% of our sales were direct imports. So it's a big business for us in the third quarter, and we use that balance between that in our 3PL supply in the U.S. for domestic. Given it continued to get pushed back, we were canceling orders in Asia, moving the inventory to the U.S. And the biggest difference versus our expectations for the quarter was what went on in September, and that we were unable to get all the products domestically through our supply chain, with the DI orders having come down or being cancelled. And that's really the difference maker of the quarter. And as we head into Q4, we obviously prioritized around the earliest launches, and we have product in market, we're seeing really good results. But it was just the fact that we were short of either getting matched inventory, meaning inventory that comes in from Asia that's now available domestically that we can then put to a domestic retailer in time to meet an order or the actual domestic supply chain.
Gerrick Johnson:
Okay, okay, that makes sense. But you mentioned that some orders were cancelled or not rewritten. So what are those products and what was not rewritten of the orders that were cancelled?
Brian Goldner:
Yes, Deb talked a bit about it, there was and as you recall, there's a List 3. Some of our games that are more off the board games were part of List 3. So the tariffs were enacted, those DI orders were cancelled. And then we began to get some additional supporting orders for those games, but it came much later to come into the fourth quarter a bit. But we also had to take pricing across a number of dimensions to again support our gross margin around those games. As we said, we would, once the tariffs were enacted on certain products that are in our portfolio. So that was a process that went on for during Q3 as well.
Operator:
The next question is coming from the line of Arpiné Kocharyan with UBS. Please proceed with your question.
Arpiné Kocharyan:
Thank you very much. So as retailers' right size their direct import programs and also given the need that Hasbro need to hold more inventory into Q4. Also we have Entertainment's plate rich Q4, I'm trying to understand why inventory is down on balance sheet entering the quarter?
Deb Thomas:
Hey Arpiné, it’s Deb. I'll take that. It's actually, so there is a couple of things. We've been working hard on reducing inventory in several locations. And it's -- we haven't actually talked about the fact that we have stabilized our European business actually and our international business was up in the quarter absent FX. So FX is the -- is a big factor of why inventory is down. So as we think about it, it is up in the U.S. as we moved more inventory here domestically in order to be able to ship what we need to ship domestically versus direct import with what we're seeing in these trends now that we've been talking about, but it is down in our European business primarily and also in Latin America, it's up a little bit in Asia, just because where our business is growing there. But FX is probably the biggest reason why it's down overall.
Arpiné Kocharyan:
Okay. And then quick follow-up with Brian, I know it's still early on. But are there potentially parts of the eOne business that Hasbro could opportunistically divest over time, if you look at the business today?
Brian Goldner:
We're very excited about bringing on board the brands, the capabilities and the personnel. And we are actively meeting one another and beginning to share what each business is all about. And I'd say, we'd like to close on our deal. And then we'll begin to look in earnest about the strongest and best and biggest growth drivers. But it's very exciting to look at the prospects of the two companies together and how we can continue to drive even more of our owned IP to drive value for our shareholder across multiple dimensions of the Brand Blueprint. And we have a number of great brand initiatives coming this year for the holidays and we feel like in the future we'll have even more owned IP in the marketplace that will support our toys, games, and consumer products business as well as location based entertainment. So we'll close the deal and then we'll be able to give you a broader perspective.
Operator:
Our next question comes from the line of Linda Bolton Weiser with D.A. Davison. Please proceed with your question.
Linda Bolton Weiser:
Hi, so, could you talk about the price increases you did take already and if you are sensing any in the data, any kind of demand reduction in terms of volume demand by consumers in reaction to the pricing? And also can you comment on the different comments that the retailers have been making with regard to pricing related to the tariffs because I think Walmart has been openly saying that consumers are going to face higher prices, whereas Target actually said that they're not going to accept any more price increases related to tariffs. So can you talk about the whole-- the whole pricing situation? Thanks.
Brian Goldner:
Sure. Well, the tariffs have been enacted now on List 3 products, which includes some of our games, and I would focus you again on kind of face-to-face games that are kind of non-traditional board games like games like Bop-It. And what we've done is looked at a portfolio approach to pricing. So we really look across our portfolio of games, we have many new games launching. And again, we're looking at critical price points. We're looking at demand and price elasticity, spending a lot of time to ensure the consumer gets the great games that they want, that they're able to participate fully in the broad array of our games and portfolio of our games. And so being thoughtful about how we take pricing, but we are taking pricing to protect our gross margin. Thus far we have communicated the intention to take pricing on List 3 and have on List 4, we are actively communicating but if the December 15 tariffs were to go into effect, we would take pricing to again protect our gross margin and those price increases would be passed along to consumers. And, again, we'll use a combination of product and portfolio approach to get pricing for our products ensure we still hit critical price points, and really trying to give the consumer a great holiday. We don't see tariffs being enacted two weeks before Christmas is giving the consumer the optimal holiday season. And we're hoping through engaged dialogue with the administration that we can mitigate any impact and/or preclude that from happening.
Linda Bolton Weiser:
Thanks. And then if I could have a second question. You talked about your difficulty in getting the product over here to be able to fulfill the domestic orders, but yet, end demand for the toys will or will not be there Christmas, we're assuming it will be there because you have strong popular product. So is the supply chain constraint, just something that pushes over demand fulfillment into the first quarter or early part of 2020 such that consumers will still want the product and you make it carry over demand into the early part of the year. Is that something that's possible?
Brian Goldner:
Well, I think you've hit on something really important as we think about some of the initiatives that are launching in Q4. Let's just take three, three initiatives. You look at Disney's Frozen 2, STAR WARS and NERF Ultra. These are three initiatives that we absolutely believe will have even more impact in 2020 than they'll have in 2019. So we're very excited about the launch. We're very excited about what's been happening since October 4 in the marketplace. We're seeing very strong demand for each of those initiatives. And yet, will satisfy even more demand coming through the holidays as millions and millions of people around the world get to enjoy that entertainment or get to begin to enjoy NERF Ultra. Right now, Ultra is only in the U.S. is a launch and we wish we had even more product and are racing to get product out to more markets around the world. We're already seeing that several of our products are in hot demand and are selling incredibly well. Our Frozen Castle is a great hot seller. And again, it's selling ahead of our demand. And so you're right, there'll be a big impact into 2020. We have a lot of new initiatives coming in 2020 and a number of other new entertainment initiatives as well as brand initiatives. Year-to-date, we have four brands that are up, MONOPOLY, MAGIC, TRANSFORMERS, and PLAY-DOH. So we do have brands that are selling quite well, we had some puts and takes in the third quarter. Many of those elements or issues were related to the just the supplying of product that we've talked about. We do view this tariff environment as short-term in nature and certainly disruptive. But we also view 2020 -- 2019 holiday and 2020 as an opportunity to grow our business. We have great initiatives, great marketing, and teams on the field who are actively redesigning our path to the marketplace. And we believe we'll be in a very good position coming into 2020.
Operator:
Our next question is from the line of Greg Badishkanian with Citi. Please proceed with your question.
Fred Wightman:
Hey guys, good morning. It’s actually Fred Wightman on for Greg. I think it'd be really helpful just given all the noise from a timing and a tariff perspective. How should we think about potentially getting back to those 2017 revenue and operating targets next year? Is that something that's still on the table? Or is sort of everything that you're seeing in the market today change that target?
Brian Goldner:
I think that in many ways, we continue to track towards that idea. We said that if things few things broke right 2020 could look like 2017. Obviously, the tariff and tariff environment has created some short-term disruption to our growth trajectory. But if you look year-to-date having grown 5% absent FX, that's that mid-single-digit growth, we've talked to you about getting back on track remembering that we were just coming through Toys R Us. We certainly are seeing the acceleration in our gaming business particularly in Wizards of the Coast, we have a number of new initiatives coming for 2020 and yet, in overall, we saw that in September, overall retail sales were down a bit. So we just feel that we have what it takes to be successful for the long-term. We believe that we will be back on track with the kind of growth trajectory we created from 2012 to 2017 that 5% CAGR in revenues and double-digit net earnings CAGR that we can get back there. And that given some of these short-term issues, 2020 is possible and we just need, as we've said, from the very beginning, a few things to break right for us in order to accomplish that objective.
Operator:
Thank you. The next question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Yes. Good morning, and thanks for the question. Brian, I wondered, if you could talk a little bit about the fundamentals of eOne, when eOne reached the end of its last fiscal year, you talked about for its, the family -- the family kids business, they expected to see strong revenue and EBITDA growth in its current fiscal year fiscal 2020. The company has in recent weeks come out with Q1 statement and the first half of the year statement saying revenue in that segment is flat year-over-year and margins have contracted a little bit. So wonder if you could provide some perspective of first, is that business -- was that business always expected to be backend weighted. Has anything changed in with the core of that business and what's in and what you expected to see when you first took a look at the books?
Brian Goldner:
Yes, we feel very good about multiple aspects of the eOne business, the family and brands business clearly, there's a perennial star in Tampa and we feel that together the teams can do even a better job into the future as we take on more of the toys and games business as they continue to reinvent, reimagine the storytelling. And we do more of the licensing in-house. We see an opportunity again with PJ Masks as it goes forward. Ricky Zoom is just getting launched around the world. And so again, that's a very, very exciting new prospect; they have a number of new original IPs in development that they intend to launch. And then they -- also when they recently spoke, they were not full-year results, so not all the interim periods were the same. So I think that that was just to try to get some correspondence or communication out to shareholders in advance of our potential close in Q4 this year.
Eric Handler:
Okay, so overall, for you nothing is at least on the near-term perspective. I fully understand the long-term perspective, the long-term view, but nothing has changed at least on the near term, fundamental basis with them?
Brian Goldner:
No, not at all. No, we feel very enthusiastic about coming together with eOne.
Operator:
Thank you. The next question is from the line of Raymond Stochel with Consumer Edge. Please proceed with your question.
Raymond Stochel:
Great, thanks for taking my question. Can you talk about NERF innovation both out the strike and Ultra as far as the timing, just an update on the timing there? And then where do you think you're trending for year-end for NERF overall within hopefully the context of what you're seeing this holiday in terms of competition?
Brian Goldner:
Yes, so overall, for NERF the team has brought forward a lot of new innovation and in the fourth quarter will have 10 new blasters across the NERF business, so they brought a lot of new innovation to the business and into the category. Clearly Fortnite has been a strong performer and yet they have new innovation coming now, there's new form factors also coming within the Fortnite part of the business. We've seen our share of growth for NERF overall, we've seen our share in under $20 grow with Alpha Strike. And we're now with the launch of Ultra in the U.S. seeing U.S. POS up for the first time in several quarters. So we believe we're on the right track as we get more innovation at volume, at scale, to not only grow the NERF business, but once again grow the category as we've been the leader in really inventing and reinventing this category over time. As we get into 2020, there's a number of new innovations that are coming clearly Ultra scale gets out to more countries globally. We have new innovations coming across other platforms for NERF. And we're also bringing that experiential part of NERF to bear around the world between our agents, first location based experience and then something here in the United States that I spoke to. So again feel very good about NERF in the long-term prospects. Obviously, some interruption of that in the quarter because of the way a lot of NERF direct import business gets done. But where we have new innovation, we are seeing the growth in POS and very happy NERF Nation where we bring the product to the market.
Raymond Stochel:
Got it, thanks. And then a follow-up would be on some incremental details around guidance. So, royalties, sort of at least higher than what we were contemplating could be different maybe than what you all were contemplating or what Street was contemplating. And also SG&A sort of flat as a percent of sales. So are those two things driven by I guess royalties, one higher partner brands, brand sales, and we may have thought prior in SG&A such as the incremental warehousing and supply chain? Or are we having an issue on both of those line items, which is just lower overall expected revenues? And maybe we had been thinking prior for the full-year?
Deb Thomas:
I think on the royalties, we wanted to make sure we put that new guidance out there because it actually is exceeding our guidance that we've previously provided. And that has to do with the way the mix of our partner brands are playing out with our franchise brands and frankly exceeding our originally expected demand from what we're seeing right now. So that's really royalties. And that's why we wanted to update you when we know we saw this trend developing. From an SG&A standpoint, we are getting the cost savings that we anticipated, we still expect that we'll get the $50 million in cost savings, just being masked a bit by higher shipping and warehousing costs and also within that line a big piece of that is the investment we're making in growing our Wizards of the Coast brands as we think about adding the teams to do the game development, you've got some amortization of previously capitalized games that are going through that admin line. So you're seeing that there this year, we really think it's primarily that that shipping in warehousing that's impacting us. And that's hitting -- that’s hitting that line that that will keep the comps about the same to adjusted SG&A because we had some unusual charges that went through that line item last year as well. So overall, we're getting the cost savings, we believe we'll get the cost savings next year, we need to work on these factors that are hitting us in the quarter. But we continue to work to reduce costs in that line, but make the appropriate investments to keep investing in our future because as Brian said, our goal has been to grow the Wizards of the Coast brands, we think we can double them like we did in the last five years and the next five and that just requires investments. So we won't take our foot off the gas on those investments and we'll continue looking at different ways to save money to pay for those investments as we go forward.
Operator:
Thank you. The next question is from the line of Priya Ohri-Gupta with Barclays. Please proceed with your question.
Priya Ohri-Gupta:
Thank you so much for the question. First I would just like to ask about, how you're thinking about the importance of trying to maintain access to your two commercial paper market as you consider the funding mix for eOne. And then just as a follow-up, again, on the funding mix, are you considering also incorporating any sort of Sterling or even Euro borrowings in addition to dollars? Thank you.
Deb Thomas:
So good morning, and thanks for asking question. For us, it's a great question. It's important for us to maintain access to the commercial paper markets and we stated it's our intent to be an investment grade company, we think in addition to giving us access to commercial paper and affording us with the appropriate available liquidity to keep investing in our business to grow in the long-term, that's very important to us. So we will prioritize paying down our debt to get back to our leverage targets, two to two-and-a-half times and greater than eight as we look at debt-to-EBITDA and EBITDA to interest. But it is important to us to maintain that. That being said, we did end the quarter with $1 billion of cash on our balance sheet. In the last 12 months, we've generated about $860 million of cash flow. So we do generate a lot of cash. As we look at the transaction, we have hedged a portion of the transaction knowing that we will need pounds to pay it and we saw that running to our P&L this quarter, and we're looking at the various borrowings that we could do to actually pay for the transaction in various currencies as well.
Priya Ohri-Gupta:
And no further sort of delineation between how your liquidity needs could be affected, if you were to say, falter Tier 3 CP access versus Tier 2 would that impair your borrowing ability at all?
Deb Thomas:
Well, we look at our borrowing ability, it's pretty strong, but it also get -- affords us at the rates we're at, and being an investment grade company and with the ratings we get from our rating agencies, that it is something we can afford go forward while we continue to invest in our business.
Operator:
Thank you. We've reached the end of the question-and-answer session. And I will now turn the call over to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Robin. Thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Thank you.
Operator:
Thank you. This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning. Welcome to the Hasbro Second Quarter 2019 Earnings Conference Call. At this time, all parties will be in listen-only mode. [Operator Instructions] Today's conference is being recorded. If you've any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning to everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call in the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone and thank you for joining us today. The Hasbro team executed another good quarter, including revenue growth of 9% and operating profit gains of 47%. Revenues were up around our blueprint and across multiple regions, including growth in the U.S., Europe and Asia Pacific. Our commitment to creating the world's best play experiences through innovation and storytelling for our consumers, fans and audiences, drove revenue gains of 6% and adjusted operating profit growth of 73% for the first six months of the year. Behind a retro release slate and continued strength in digital gaming, MAGIC
Deb Thomas:
Thank you, Brian, and good morning everyone. Our second quarter results reflect the outstanding execution of our entire global team, producing strong quarterly revenue and profit gains in a very dynamic environment. Revenue growth came from several brands, but was led by MAGIC
Operator:
Thank you. At this time, we'll now be conducting a question-and-answer session. [Operator Instructions] Thank you. Our first question comes from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Yes, couple of questions. First, Deb, I mean, you talked about last year in the third quarter you had, I believe it was your Netflix deal. Wondered, if you could talk a little bit more about, what's incremental and for new product shipments in 3Q this year versus 3Q last year?
Deb Thomas:
Sure. Well, I'll talk a little bit about the – the streaming deal that we did last year, which is as you recall, we just point out because just from comparative issues, if we think about entertainment licensing in the third quarter of last year because we had delivered full season and live our content at the time revenue recognition, it made a little bit of a bump that quarter, so that's why we really pointed it out. And of course, as we look to the fall or the third and fourth quarter, we have an amazing product offerings in a lot of our new brands that we've talked about. And I know Brian can elaborate on some of those like some of the products we have coming out. And then in fourth quarter, we're very excited for all the entertainment driven initiatives in FROZEN and in STAR WARS in the fourth quarter. So we're really excited about the back half of the year. We just wanted to make sure we pointed out some of these little quirky things that would impact the comparability of our quarter's year-on-year.
Brian Goldner:
Yeah. One of the more notable brands that's rolling out throughout the year, new innovation as the headline and digital engagement is certainly NERF. We saw the NERF POS go up in Q2. A few markets have the new NERF Fortnite product like the U.S. and a couple of countries around the world. But it's really expanding right now, so Q3 is where it takes hold in major markets around the world. We'll have more than 20 new NERF Fortnite items rolling out in new innovation also for elite, zombie, rival and mega. We also have this new high-performance value-oriented product that launches in the very near term, so that's third quarter. This is for the value shopper that really is looking for the NERF performance. We know the kids and young people really want to play with NERF. And we want to give them the opportunity to experience our kind of innovation and performance for that under $20 price point. So we certainly expect further NERF momentum in the second half with many of these new initiatives. You'll also see some new protectable innovation coming later this year. We've seen great momentum year-to-date and TRANSFORMERS is up, we have new initiatives in the fall there, and BABY ALIVE, our gaming initiatives. PLAY-DOH is up. And then as Deb said, we get into the fourth quarter and we add to that several new initiatives most notably Frozen 2 and Star Wars both are set on October the 4th and shelves around the world. But we also have a number of big new initiatives from MAGIC in the second half of the year. We'll have at least two more mythic championships for both arena and for tabletop this year, and they'll both occur in the third and then the fourth quarter. A number of new game releases and announcements coming, as well as continued momentum, we believe for DUNGEONS & DRAGONS, so really a strong lineup as we hit third and fourth quarter.
Eric Handler:
Great. And then just as a follow-up Deb. So you had a significant increase in your programming cost amortization in 2Q, $23 million very sizable number, was there any big deliveries from that? Was that a function of Bumblebee movie profits and expensing associated with that?
Deb Thomas:
Sure. Well, what you're seeing in the quarter is that some incremental expense associated with production content and primarily with Bumblebee. But our full year expectation on that line is up slightly from last year. But we are expecting the full year to be about 1% to 1.5% of company revenues. We actually anticipate our revenue share from film and home entertainment to begin in the second half of this year. And if you recall, we had thought, based on earlier estimates we received, it wouldn't come until very late in the year or in 2020. So we've already recorded meaningful revenue and profit from the merchandise and toys and games and Consumer Products and digital gaming associated with the film. And now, we'll start to see the revenue and the amortization. So we're very happy with the financial return on our investment. But also, more importantly, the longer-term benefits this film has brought to reset the franchise and all of its storytelling go forward.
Eric Handler:
Great. Thank you.
Operator:
Our next question is from the line of Stephanie Wissink with Jefferies. Please proceed with your question.
Ashley Hogan:
Good morning. This is Ashley on for Steph. Thanks for taking our questions and congrats on the quarter. I think you guys hit almost all of our questions. But just on China.
Brian Goldner:
Good morning.
Ashley Hogan:
Good morning. Just on China production exposure, what percent of U.S. goods are produced in China now? And what could it be by year-end?
Brian Goldner:
Yes. We had said that, in China, right now, coming to the U.S. is just under two-thirds. We think by year end 2020, it could be around 50%. And recall that 20% of our production for the U.S. takes place in the U.S. We use all third-party manufacturers. We're increasingly spreading our footprint and adding new geographies for production globally. That includes new production in India and Vietnam. So we feel very good about where we're going. And having said all that, we also want to reaffirm that China continues to be a high-quality, low-cost place to make toys and games and it will continue to be part of our global network in a major way.
Ashley Hogan:
All right. Thanks so much and congrats again on the quarter.
Brian Goldner:
Thank you.
Operator:
The next question comes from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
Hi. Good morning. Thank you very much for the question.
Brian Goldner:
Good morning.
Michael Ng:
I just have one on MAGIC. Based on what we know about the total gaming growth and the E&L growth in the quarter, it seems like tabletop was a larger contributor to MAGIC. Is that the right way to think about it? And then, could you talk a little bit about whether War of the Spark or Modern Horizons was a bigger contributor to growth? I'm kind of surprised, you guys called out Modern Horizons as a big contributor, but I'm just trying to think about future momentum here? Thank you very much.
Brian Goldner:
Sure. Well, overall, the MAGIC
Michael Ng:
Great. Thank you very much. And if I could just have a quick follow-up, what do you expect to be the key changes for Arena once it leaves open beta and goes into the official launch? Is it more marketing? More content? I just love to hear your plans there. Thank you.
Brian Goldner:
Yeah. Well, they're continuing to offer new elements within the feature set and constantly updating the feature set based on player feedback. We really love hearing from our players. You're going to see more competition. We've got more of the esports elements that are beginning. You certainly will see and we've talked about the discrete marketing that will hit the P&L during the time of the launch. And really, the way I'd look at it and illustrate the point is that, right now the people that were engaged in MAGIC are aware of Magic Arena. And yet over the history of MAGIC to-date, there've been 38 million players and not all of those players are currently playing. There’s a lot of latent and lapsed users and they need to be told about and marketed too, so that they are aware of the ability to go play Arena, go play MAGIC online and play that with their friends and neighbors all around the world. That's really an exciting element and I think that's going to be one of the biggest shifts you'll see as we go forward, the opportunity to ignite new fan engagement and latent and lapsed user player engagement.
Michael Ng:
Great. Thank you very much, Brian.
Operator:
The next question is from the line of Arpiné Kocharyan with UBS. Please proceed with your question.
Arpiné Kocharyan:
Hi, thanks very much, great quarter. I just had a question on, what is your sense of initial investment cadence for Arena for the back half as you get into the second half of the year and as well as 2020? What components of those marketing costs go away as we look into next year? It seems like those investments in Arena picked up in Q2 versus Q1. I just want to have a good sense of that flow-through in the back half and -- as well as how you look at it for 2020?
Brian Goldner:
Yeah. So Deb can comment on some of the key points on the P&L where Arena development, game development, game marketing hit, because they hit a couple of different points on the P&L. But I think the way to look at it is, we will see increase spend in marketing and esports engagement in arena as we go to launch. And remember, that Arena as well as many of our new digital games that are coming as part of our new suite of games that we'll launch for MAGIC and then for D&D should be thought of as games as a service. So, it's ongoing, they're constantly being updated, new feature sets are being offered, new content is being offered, new adventures, new ways to play. So, we do expect to the point that our operating margin in eL&D will be superior to the rest of the company's average operating profit margin and in some instances by a long measure. We certainly see that in our Entertainment and Licensing area and we see that in Consumer Products as superior margins as well as with the Wizards of the Coast brands, our gaming business overall. So, that you will continue to see that we can create that higher operating margin and it will be that way. However, we are also spending at a higher level.
Deb Thomas:
Right. So, you may see that margin be a bit lower on a percentage standpoint, but still as Brian said, superior to the rest of the company. And that's really due to the amortization, right. You think about the capitalization of the product and in launch, you've got amortization of it, some of which you see in product development, some of which you see in admin line, as well as the marketing we've talked about for the launch. And in addition to that, we're investing in future gaming. So, most importantly, as you know us right, we don't like to sit on our laurels, we're thinking multi-years out. And to create that future profitable growth for the business in the gaming side of the business, we are investing in that longer term larger game play. We've seen success in Arena in what we've done to-date and we'd like to make sure that that success continues with other games and in other formats as well as we go forward. So, you'll see a bit of that in product development admin as well as the marketing.
Brian Goldner:
Yes. We continue to see the opportunity to double the size of the Wizards of the Coast brands as we've done over the last five years, over the next five years, but we're really seeing digital take hold and our game players and gamers around the world are really enjoying the games we're offering.
Arpiné Kocharyan:
Great. Thank you. That's really helpful. And then regarding ForEx, so I know there's nothing concrete yet in that regard, but given elevated risk, could you talk about the expense to which toymakers could pass on those costs given some retail price points that can't really change like $9.99 and $19.99 at retail? I guess what type of assistance do you expect to get from retailers?
Deb Thomas:
Yes, I think that's a great question Arpiné. It’s -- as you look at it, there are these price points that once you break them it starts to impact kind of the elasticity of demand for the product. And for us it's always been about innovation and driving value in product that consumers are willing to pay for. But the unfortunate thing with tariffs if they do come into play is the consumers is ultimately going to feel that price pressure, because the cost to react to it -- we always talk about being able to reengineer product, and take cost out, or move to different jurisdictions for manufacturing, but that takes a bit of time. And depending when they come, we can pass those price increases on to our retailers, but our expectation as we look at it would be that retailers would not want their margin to decline as well. So, that would get passed along to consumers.
Arpiné Kocharyan:
Great. Thank you. Great quarter.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix:
Hi. Thank you. Deb can we just stay on this tariff topic for a moment and all the color that you gave us was really helpful. Just to be clear though regarding the direct orders and what's currently happening at retail regardless of the fact that there are currently no tariffs on toys, should we expect to see any impact this year in the fourth quarter with the direct orders? Or were you just giving us hypotheticals?
Deb Thomas:
I think that if tariffs were to come into play, our expectation is we would see an impact. Right now, it's early. I mean, honestly, we've seen some of our retailers changed their ordering patterns. But it's early in the year, and we're really excited. We have so many great initiatives coming toward the end of this year. And we – as we – Brian and I have talked about we expect those to continue into 2020. So as we think about spring sets and reorders and things like that, I think a lot of it is dependent on what we'll actually see. But if tariffs were to come into play, we would expect an impact in the fourth quarter.
Felicia Hendrix:
Okay. So it's more of a conditional, but you're not expecting anything yet?
Deb Thomas:
Right.
Felicia Hendrix:
Okay. And then just on the – moving on to the gross margins. Your gross margins were significantly better than we expected. And I'm just wondering were there any one-time items in there? Or it's just the upside, the function of the better-than-expected revenues versus what the Street was expecting? I'm just wondering, if again there was a one-time items or perhaps increase in digital is changing the complexion of gross margins?
Deb Thomas:
A bit, what really is impacting it is product mix and we talked about higher – even MAGIC
Felicia Hendrix:
Okay. So given what you know today and given kind of how you talked about your expectations at Toy Fair in terms of your overall margin, should we think about that differently?
Deb Thomas:
No. I think from a expectation standpoint, I mean, we still expect full year profitable growth and we talked about that in our prepared remarks and we still expect that dependent on mix toward the end of the year. And whether we had tariffs or not that could impact our gross margin, but our beliefs are still the same.
Felicia Hendrix:
Okay. Great. And Brian just to kind of get back to Arena – I mean to Magic for a second. I think in a normalized year given kind of your more first-half weighted releases of Magic versus other years it would seem like you would have a tougher compare in the second half. But just based on the things that you've said so far on this call, it sounds like given your initiatives, we might not see that for the second half. Is that the right way to think about that?
Brian Goldner:
Well, look I think the underlying growth and engagement in Magic Arena is really substantial. Having said that, there is that quarterly compare, it's Q4 2018 versus the second quarter this year and that's why we highlighted modern horizons. Look overall, Magic has been on a growth trajectory. We expect over time it compounds and continues to grow. It's part of our plan in expanding the reach and engagement of our Wizards of the Coast brands. I don't want to – really want to comment and forecast Magic Q-for-Q. But I would say that, overall we're very happy with the progress on MAGIC
Felicia Hendrix:
Okay. Thanks. And final one for me. Just back to you Deb, just with your buyback. Are you -- given the stock strength, are you still planning on repurchasing $100 million to $150 million in repurchases for the year?
Deb Thomas :
Yes. Well, as you know, we've always said we're opportunistic with our repurchases, just based on market conditions and other factors. So our level will fluctuate from quarter-to-quarter, but our expectation is still that we'll repurchase $100 million to $150 million this year.
Felicia Hendrix :
Okay, great. Thank you so much.
Brian Goldner:
Thanks.
Operator:
The next question is from the line of Tim Conder with Wells Fargo Securities. Please proceed with your question.
Tim Conder:
Thank you. I'd like to continue on a little bit of Felicia's question here. And Deb, if you could just maybe remind us or refresh up any timing differences between Q3 and Q4, this year versus last year? And whether that -- again, with the warehousing expenses you talked about, the timing of some of the revenues, is any of the timing between Q3 and Q4 changed? It seems that you all alluded to that in your preamble?
Deb Thomas:
Yes. I think, from a timing standpoint, as we talk about some direct comparisons with the sale of our streaming content last year in the third quarter, is something that we wouldn't expect that there would be a comparable item this year. As you recall, that's like a multiyear deal, so we do that every few years. And also, just some of the timing of the releases, as Brian has spoken about with MAGIC. Those are really the big timing issues for us for the quarters. And beyond that, I think that, with -- as long as tariffs don't come into play and, I say, if, but we're hopeful that they won't, that could have an impact. That -- and again, that is just timing between fourth quarter and first quarter. It's a matter of shipping domestically versus that direct import and when the retailer actually takes ownership of that. But beyond that, we don't have any expectations. From an expense standpoint, we are starting to amortize the film, because we're expecting revenue from BUMBLEBEE. So we talked about expecting between 1% and 1.5% of revenue on program production and amortization. And also, the product development will continue with respect to our future gaming initiative within the quarter.
Brian Goldner:
Yes. And then, in the fourth quarter, Deb mentioned it, but to put it in the context of this question, we're clearly very excited about October the 4th, it's Triple Force Friday. We'll be supporting all the elements of the Star Wars program and launch. We have really an amazing array of new Star Wars product in support of the film, in support of the Fallen Order video game, in support of The Mandalorian, which begins on Disney Plus. We've seen over this past weekend, it was Comic-Con and I just looked at the top sellers for us. We sold an amazing array of collector oriented product and fan oriented product with our Hasbro Pulse and live from the floor of Comic-Con. But the Star Wars items continue to be top sellers. Our fans really love them. Our team does an amazing job in bringing innovation to them. So we're very excited there. Year-to-date, in the -- or I should say in the second quarter, we're very happy to see in the U.S. that the new initiatives we have for our entire fashion doll lineup around our Disney brands, including Princess and FROZEN are up. And so we're seeing new momentum as a result of new product innovation, the support of Aladdin, as well as the comfy Princess segment that we spoke about before, new ways to look at our Princesses in a more modern way. And then, we're very excited about Frozen 2 which comes in the fourth quarter. So clearly, not only the fourth quarter will be positively impacted by all the Disney initiatives, we certainly believe that 2020 gets a major lift as a result of the Disney initiatives. We've seen how Marvel has contributed to performance in the quarter and year-to-date. And so, I think we've spoken about some of the big elements that relate to or reflect timing.
Tim Conder:
Okay. So then the -- again the MAGIC this year timing skewed to the first half of the year is one of the big differences and the other things that you just described?
Brian Goldner:
Well, I think that certainly in tabletop, people had asked historically would tabletop be impacted negatively by Arena, and the answer is emphatically no. In fact, tabletop has probably shown more momentum as a result of all the engagement around Arena, around the tournament play and esports and the viewership on Twitch, and so the compare of Q2 this year being even bigger than Q4 last year and Modern Horizons, we just wanted to point that out. We certainly have seen the growth of MAGIC over time and MAGIC
Tim Conder:
And then lastly if I may, the emerging markets, any comments or expectations in changes in LatAm? And then any comment on China in particular? And then any color on POWER RANGERS contribution during the quarter? Thank you.
Brian Goldner:
Sure. Yeah. China was up a bit in the quarter. And if you take out ForEx, our emerging markets year-to-date are about flat up a little. We expect to continue to get back in momentum. If you take Latin America year-to-date, it's flat to up a bit. And again, we made a few on-the-ground changes in Mexico in supply chain that caused some timing shifts, but I don't see anything there that are long-term challenges to the region. The team has done a very good job there. And we have a lot of new initiatives that will hit in Latin America as well as in China. And so, we feel good about that. You had a second part of your question. POWER RANGERS. Thank you. Yeah. So on POWER RANGERS, it's really very early days. We've launched in North America. We've seen just a bit of revenue, literally just a bit of revenue in Europe. So it rolls out throughout the rest of the year. So, it's not a major contributor yet, although the early signs are quite positive. The ratings are top-ratings in its time period. Our partners broadcast or linear cable channels like Nickelodeon, we're seeing great engagement online. Our fans really love our new fan oriented lightning collection. And again, early days, whether its consumer products, digital gaming, our toys and games or the show itself all signs are positive for POWER RANGERS.
Tim Conder:
Okay. Thank you and very good quarter.
Brian Goldner:
Okay. Thanks, Tim.
Operator:
The next question is from the line of Ray Stochel with Consumer Edge Research. Please proceed with your question.
Ray Stochel:
Great. Thanks for taking my question. The retailers want less inventory comment. Is that a mix of retailer’s year-over-year or versus maybe even 2017 and prior changing with Toys“R”Us? Or is that more on a like-for-like basis? And then if it's more on a like-for-like basis, I guess, my question would be, why wouldn't retailers new to the toy category or growing in the toy category due to the lack of Toys“R”Us last year want to build deeper inventories now that they know what their customers want and better understand what products their customers want? Thanks.
Brian Goldner:
Yes. So, it is a multi-variable sort of answer. You're right that we have new retailers as part of our expanded channel strategy and expanded channel footprint who are taking more inventory and are building inventory. You saw in the U.S., our inventories are up single-digits in the quarter partly around the potentiality of tariffs and partly around the sales of our brands. What we're really talking about our online retailers and omnichannel retailers who have the benefit of seeing the momentum and the major step-up we saw this past quarter in online sales trying to replicate the best practice they're taking from their online or omnichannel businesses and pairing weak supply and seeing what the opportunities are to continue to hone their inventories and to optimize inventories around maximizing sales. And so they do expect to continue to grow in sales. They do want us to continue to provide our top-selling brands and franchises. They want to make sure that they are well positioned for major launches around our story-led brands and our partner story-led brands. We're just commenting on the fact that overall they are operating with less weak supply in an omni or online world and with the goal or target to be more like that in their brick-and-mortar businesses.
Ray Stochel:
Got it. And do you think that that initiative from retailers where they're in some cases even testing some products online and then bringing that to retail if they are really successful is a long-term benefit for you guys? Or something that's a bit of a challenge? I'd love to know if there's any longer term thoughts on what that means for your business?
Brian Goldner:
Yes. No, look we really like our direct-to-consumer initiatives and direct-through-retailer initiatives that we're undertaking. We rebranded and relaunched our Hasbro toy shop to really focus on what we call Hasbro Pulse now, our fan-oriented content-to-commerce site, an initiative. Our fans are really enjoying it, because they get to get unique content and unique products. We're also working with retailers in a similar fashion in a direct way. So, that not every product we launch is a mega volume product. It may be around a specific audience that's able to find that product now in a manner that they couldn't have found it before. In the second quarter, if I look at online sales momentum, which has, as I said, stepped up appreciably versus any percent gains we've seen in the past, we go from strength-to-strength where people are able to find our new NERF Fortnite products whether they can find them at retail, new DISNEY PRINCESS offerings, new PLAY-DOH offerings, new gaming offerings. So, whether or not people are able to find those products at their local stores, they're able to find those products associated with the digital engagement, social engagement, content engagement, or story-led engagement that they are experiencing in other venues and able to bring that play home, which we think is very good for our business. And we think we uniquely differentiated ourselves through our strategy and our execution.
Ray Stochel:
Great. Thanks so much again.
Operator:
The next question is from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Hi. Good morning. I just have one quick question on Europe. It seems to have sequentially stabilized. And I'm curious if there is – if that's just because we are lapping some of the noise around Toys“R”Us in Europe, or if there are some other factor you guys are seeing? And any commentary you have on consumer behavior in the region, would be helpful? Thanks.
Brian Goldner:
Sure. Well, in Europe revenues were up 1% or 6% absent FX. Inventories are down. Retail inventories are down by about a third across Europe. Our channel strategy both omni-channel and online channel strategy capabilities are really taking hold. And it really speaks to a new array of top or leading retailers for the region ones that we haven't really had as top retailers prior including Amazon and Smith, that's EMEA in Russia. We're seeing good POS gains across many major markets. The one market where POS is a bit down and is hampering overall European POS is still the U.K.. We're really seeing growth in major Franchise Brands including BABY ALIVE, MONOPOLY and MAGIC
Operator:
Thank you. The next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Okay. Thanks. Hey, guy. Good morning. Brian, I think you mentioned that POS has picked up recently for NERF. Can you update us on your expectations for the brand in 2019? Your prior commentary suggests the declines would moderate versus last year. I'm just wondering, if there's any change there. And then separately, there are a couple of new SVOD services rolling out. Is there an opportunity for Hasbro to sell content to these platforms? Are you guys locked in with exclusives with your current partners? Thanks.
Brian Goldner:
Yeah. So – on the SVOD front, we have about 50 different SVOD details globally. We are creating all kinds of new media windows for our new content launches whether it's on a linear channel like Cartoon Network, and then going online or streamed with another provider in a unique way or window ensuring that we also have YouTube content, where appropriate in shorter form. And so we have some limitations as it relates to our linear joint venture with Discovery Family. But we also have opportunities for a lot of our content across any number of SVOD platforms, and we're really taking advantage of that. Plus, we have a number of new brands that are in development and new initiatives around brands that we're very excited about like our TRANSFORMERS fan-oriented content set for next year with Netflix, War for Cybertron Trilogy. So there are lots of ways to look at new media models and I think the team is exploring them and has done a really good job of bringing our brands to life in content and stream and linear platforms around the world. For NERF, I had mentioned that POS was up in Q2. Really, we've only seen the new NERF Fortnite product in a few markets. But where it has taken hold, like in the U.S., it's really shown tremendous momentum. And so, we do believe the new NERF Fortnite innovation, as well as our Alpha Strike innovation that's coming shortly and also new proprietary innovation, just sort of signals the next era of new product innovation and digital engagement for the brand. So our feeling about the brand earlier in the year, that if we could get these elements to work for us, as we have, the teams' done a very good job in marketing them. The feedback from fans has been tremendous. And yet, we've not yet rolled NERF Fortnite out to many markets around the world. We continue to believe that NERF will regain momentum and also revenues and sales throughout 2019.
Drew Crum:
Got it. Okay. Thanks guys.
Operator:
The next question comes from the line of Gerrick Johnson with BMO. Please proceed with your question.
Gerrick Johnson:
Hey, good morning. I have one balance sheet…
Deb Thomas:
Good morning.
Gerrick Johnson:
Hi. One balance sheet and two MAGIC questions. First on the balance sheet, you mentioned U.S. inventory higher to mitigate tariffs, as well as more domestic fulfillment. You have a couple of big 3Q programs, channel for Frozen 2 and Star Wars. So why is your inventory down 7.5%?
Deb Thomas:
It's really about Europe and our international markets. So a piece of it is FX, right? And we haven't talked about FX but we've had a pretty significant negative impact from FX, but it also reduced the balance sheet at the end of the quarter. But what -- the biggest decline that you're seeing in our overall held inventory, as well as our retail inventory, that we've talked about, is within Europe. And beyond that, our Latin America inventory is down quite a bit as well.
Gerrick Johnson:
Okay. Good. Thank you. And on MAGIC. Can you tell us how much the early release of the MAGIC sets impacted the second quarter?
Brian Goldner:
The early release? No. It's just a timing of different -- as you know, a different story-led card releases. I did give you a sense for the fact that tabletop was the largest gain in the quarter. And I think Mike had asked that question. And that digital was our second-highest growth in the quarter. And then, it obviously was around both War of the Spark as well as Modern Horizons. And then late in the quarter, we began shipping the core set 2020. So we kind of have given you broadly order of magnitude impact for the quarter.
Gerrick Johnson:
Okay. And then, you did comment to the footnotes that Wizards of the Coast digital gaming revenue was about $11 million in 2Q 2018. So how did 2Q 2019 compare to that?
Brian Goldner:
Well, as you know, it's now reported inside of entertainment licensing and digital. So while we also saw games in Consumer Products and some other areas like digital gaming, not related to Wizards gaming, it's in those numbers.
Deb Thomas:
Right. And we also talked about the fact that we hadn’t -- we didn't really see the first meaningful revenue from Arena until the fourth quarter of 2018.
Brian Goldner:
So that will be the first comp.
Deb Thomas:
Right.
Brian Goldner:
The first comp will be in the fourth quarter 2018 versus this Q4 2019.
Gerrick Johnson:
All right. Thank you, guys.
Brian Goldner:
Thank you.
Operator:
Thank you. Our final question today comes from the line of Linda Bolton Weiser with D.A. Davidson. Please proceed with your questions.
Linda Bolton Weiser:
Hi. I was just curious about the girls brand within franchise brand, MY LITTLE PONY and BABY ALIVE. MY LITTLE PONY hasn't really posted growth in many quarters. Can you just talk about the outlook for those girls brands within franchise?
Brian Goldner:
Sure. Look, MY LITTLE PONY, it's our last year of the current television series, which is the ninth season. And we are transitioning to new let's call it TV-based entertainment as well as streamed entertainment. It's very exciting, the team's really working on something and I can't say much more than that. We're also working on the next animated feature film that will be CGI film from our Boulder Studios, Boulder Media. And we're very excited about where that goes. So, at times, brands are in transition and we've made a -- are making a transition on MY LITTLE PONY. Our mantra here is always to reinvent reignite and reimagine brands and we're actively doing that for PONY. For BABY ALIVE, we're -- we've been seeing good momentum. The brand is up in Europe and I would say down in a couple of other territories. But really it's just related to the timing of different price points of products that were available a year ago versus this year. We're very excited about several fall initiatives including a very big new initiative called the Happy Hungry Baby. And so, I think the team has done a very nice job of stepping forward in that brand.
Linda Bolton Weiser:
Thanks a lot.
Operator:
Thank you. At this time, I will turn the call back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Management prepared remarks will also be posted on our website following this call. Our third quarter earnings release is tentatively scheduled for Tuesday, October 22nd. Thank you.
Operator:
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning, and welcome to the Hasbro First Quarter 2019 Conference Call. [Operator Instructions]. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. During the first quarter, we realigned our segments and began reporting the digital gaming revenue associated with our Wizards of the Coast brand, including Magic
Brian Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. The global Hasbro team delivered a good quarter and start to the year. Revenues increased 2% and absent a negative $24.3 million impact of foreign exchange grew 6%. New initiatives and innovation overcame tough comparisons with last year's first quarter. Our long-term investments in growth opportunities provided a meaningful contribution from our digital and e-sports initiative, Magic
Deborah Thomas:
Thank you, Brian, and good morning, everyone. The team turned in a good start to the year delivering revenue growth against a difficult comparison with last year and executing to deliver operating profit in the quarter. Hasbro is in a strong financial position with the ability to invest in our business for long-term growth while managing costs and delivering on our planned net cost savings of $50 million to $55 million for the year. We ended the quarter with $1.2 billion in cash while returning $128.5 million to our shareholders through our dividend and share repurchases. An 8% increase in the quarterly dividend takes effect for our next payment in May. Within our segments, revenues in the U.S. and Canada segment increased 1% behind growth in Franchise Brands including PLAY-DOH, Magic
Operator:
[Operator Instructions]. And our first question comes from Stephanie Wissink with Jefferies.
Stephanie Wissink:
Nice start to the year. A question for you, Brian, really on the cadence of the quarter when we were together at Toys Fair, think your outlook for the quarter was maybe a bit more muted versus what you delivered, so can you talk a little bit about the areas that vested your plans, how you motivated the team to really take advantage of some of the opportunities? And then how should we think about the momentum in the business? Is this the start or are you coming in a bit better than what you had expected, so we should think about the first half as being a bit more lateral? If you can just help us with the quarterly progression, that would be great.
Brian Goldner:
Sure. We did have a number of headwinds going into the year that we had spoken about, $26 million in Toys "R" Us shipments for the first quarter of last year, a shift of Easter to the second quarter, and of course, last year, Black Panther had performed incredibly well during the first quarter. Having said that, the team has done a very good job of growing our brands in the quarter. We saw growth in the Franchise Brands and Gaming and Emerging Brands, and we expect to see our Partner Brands begin to accelerate as we enter the second quarter. We've already seen Avengers performing well over-the-counter as we head to the movie this week later in the year and early in the third quarter, we'll have the Spider-Man movie, and so again entertainment progresses throughout the year and we're supporting our entertainment brands across a number of dimensions. We've also seen some really good progress in Europe, but I would encourage you to again think about our full year belief about getting back to profitable growth, and we'll see more new initiatives coming throughout the year. This is always a small quarter for us. We're very encouraged by what we're seeing. It's a bit more revenue than we'd expected, and we are seeing the early signs of that acceleration in Magic
Stephanie Wissink:
Deb, could I throw in one more. Just on the $58 million of reclassification, are you willing to give us that by quarters, just for our models so we can twitch the revenue lines?
Deborah Thomas:
I think the team is working on that right now, and when we have it available, we'll disclose it. But right now, just to put it in perspective, it was about $10 million in the first quarter, which we had talked about we reclassified, and it would be $58 million for the full year, and the business is not as -- it's not as cyclical perhaps as the rest of our business, but in the first quarter, obviously, it made a bigger difference just because it's the first quarter and it's a low revenue quarter.
Operator:
Our next question is from the line of Arpine Kocharian with UBS.
Arpine Kocharian:
So Entertainment and Licensing revenue was quite strong. Would you be able to break down what was Consumer Product licensing contribution for the quarter and maybe take a chance to kind of run through a quick kind of how lumpy this revenue stream can be and how we should think about quarter-to-quarter cadence?
Brian Goldner:
The lumpiness we normally would see in that quarter would be in the areas of film and television as we get paid for certain streaming income and certain streaming revenues as we deliver episodes typically. The rest follows cadence off of entertainment. We've talked before about Consumer Products licensing, revenues coming after entertainment initiatives by the company as we collect royalties and can count royalty income that comes into the company. And we did see good progress in Consumer Products this quarter. We've obviously had some great entertainment that's come over the last few quarters and notably in Bumblebee and other brands. And then, as we go forward, we expect that the new digital delineation will be important as the brands around Wizards of the Coast continue to grow. We've talked about a number of initiatives that the brands intend to execute over time not just arena. We have a new game in test market in the first quarter that's more of a casual mobile game, Valor's Reach, and we expect to continue to see revenues in that area. We're not going to break out the revenues by each area but suffice it to say that digital gaming was up Consumer Products, and of course, we talked about the first time we're reporting Arena and other games from Wizards of the Coast separately and ELB.
Arpine Kocharian:
Great. And then in terms of the Magic
Brian Goldner:
No. There's no real update thus far. We were very happy to see our Mythic Invitational at PAX East perform so incredibly well and the momentum around the game is palpable. It was great to see the fans enjoying the tournament, and also to see the response to War of the Spark and the new storytelling that comes in Q2 this year both in cards as well as on Arena. And I think the lineup and how they've synchronized the storytelling between the 2 platforms is really helping us as we do engage more players in tabletop as well as in the Arena game. And so, I’m really looking forward to quarters to come and years to come around Magic
Arpine Kocharian:
And then one quick clarification, Brian. You mentioned low-single-digit increase in POS. Was that excluding Toys "R" Us or including Toys "R" Us?
Brian Goldner:
Excluding Toys "R" Us.
Operator:
The next question comes from the line of Drew Crum with Stifel.
Andrew Crum:
So Brian, you indicated you're starting to see some improvement in your commercial markets including Europe and that's usually reflected in the first quarter results, but doesn't seem to be suggested in your commentary for sales performance for the year. So maybe you could discuss that further. And was Europe profitable during the quarter?
Brian Goldner:
Okay. Europe has seen profit improvement in the quarter in a substantial way. We've seen a number of markets perform above a year ago, and we're seeing a lot of progress in markets like France, Germany and Russia and Spain, reengaging consumers with new initiatives and the performance there is quite good. The reason we continue to talk about stabilization is the fact that revenues did grow 8% in the quarter, but were down 1% as reported. Obviously, FX will have an impact throughout the year as we've seen in the first quarter. Also I know it is limited data, it's only the first couple of months, but thus far, according to NPD, Europe is down and also U.K. is down even more sizably. So we want to continue to see progress in those markets. We've seen progress in the U.K. We're clearly seeing great progress across the European business. The team's doing a great job in onboarding new capabilities and engaging across a growing array of retail footprint and new retailers, which is fantastic. We're seeing that around the world as we continue to expand the retail footprint, and we're seeing growth in new retail channels as well as growth with some of our mass-market partners and online. But again it's early days, and we feel that we're making the kind of progress we expected to make and the team is doing a great job.
Andrew Crum:
Okay. Got it. And then just one other quick one, Deb. $49 million of share repurchases during the quarter seems to be pacing well ahead of your guidance for the year. Is there any change in terms of what you expect to repurchase in 2019?
Deborah Thomas:
Yes. We still expect to repurchase between $100 million and $150 million, obviously, subject to market condition. And during the first period again just within -- you know, we put a grid in place that we repurchase up too. We just hit that amount within the grid. They just stay so much, but no change to our guidance for the full year.
Operator:
The next question is from the line of Felicia Hendrix with Barclays.
Felicia Hendrix:
I just wanted to return to Steph's question that was asked at the beginning. And Brian, you highlighted the various drivers to the quarter in your answer, but I think what a lot of us are just wanting to understand better is what was the biggest surprise in the quarter because you were pretty clear at Toy Fair that you'd be down for the reasons you reiterated. But what was the biggest delta between your budget and actual? Was it basically the strength in Europe or was it different products enter domestically. Just can you help us understand that?
Brian Goldner:
Yes, sure. While we've seen really good momentum in TRANSFORMERS and we saw growth in the quarter, we've also seen a reengagement of our fans and as well engaging kids. The home entertainment has been very strong for the brand, and we're seeing great progress there. Overall, our Franchise Brands grew quite substantially and PLAY-DOH was off to a good start. MONOPOLY continues to perform at a high level. And then, of course, Magic and Magic Arena is doing really well and early days and that's certainly a strong contributor to growth in the quarter. And yes, we had expected to have advertising, marketing and additional spending around e-sports come later in the year. So our expectation was some more of those revenues might come around more of those type of initiatives once we get broader and we launch and go from open beta. We've just seen great progress and great engagement with the game and I think that those are some of the key drivers. And then there are brands underneath those brands that are also growing some growth in games and other key brands across the portfolio. But I think that that's clearly been one of the key drivers as the growth of Franchise Brands. Europe has made good progress, and we're very pleased with what the team has accomplished there. And yet, it's still early days. And so our expectation for the year continues to be profitable growth, and certain brands are ahead of our expectations.
Deborah Thomas:
We also saw some earlier benefit from cost savings than we had expected and just good expense management by the team. They are all very focused on the fact that the first quarter is a small quarter and slight differences can have an impact. Some of our expenses, as Brian mentioned, shifted out. And overall on a full year basis, we still think that the guidance that we gave at Toy Fair is still in line with the full year. It's just in a small quarter when you're focused on having some of those things, they can make a difference even to go from a loss to a profit.
Brian Goldner:
Yes, and it is good to see the progress the team is making against the loss of Toys “R” Us.
Deborah Thomas:
Right.
Felicia Hendrix:
And then -- yes, I want to get to that in a second. But just if you had to size it for all the things that you just listed, it was like Magic, the biggest surprise or is that just one of the many that you listed out?
Brian Goldner:
Yes. Look, I think it's great to start a year with the growth of Franchise Brands and the growth of Magic. And I think -- one of the conversations we've had has been as Arena has come to the fore, what would happen to tabletop? And what's heartening to me is to see the engagement the team is creating in-store and with new players. The kinds of new card releases that they're putting out in addition to some of the story-led releases like War of the Spark are really engaging players in-store giving them an easier on-ramp to learn the game. And that's really taken hold. TRANSFORMERS, it's great to see that in addition to great box office and very strong performance in China within the global box office, to see the home entertainment perform at such a high level, to see our business across multiple dimensions performing. We have the additional content from kids, our core audience as well as the fan-oriented content all driving growth in engagement in that brand. A new approach to PLAY-DOH that includes online, social and entertainment, that's really taken hold and some new innovation there. Our wheel segment to get down a little closer to the earth so to speak. And PLAY-DOH is off to a very good start, so new ways to play with the brand. And throughout the year, you're going to see new innovations. So it's great to see the momentum the team is creating early in the year.
Felicia Hendrix:
That's really helpful. And then just talking -- getting to the retail landscape. So we're, obviously, well out of the holiday period and Walmart and Target have shrunk their shelf space for toys. The -- we're still seeing toys in the kind of alternative retail channel, if you will, but with kind of Walmart and Target kind of getting more to like a normalized spread of toys in their stores and Toys “R” Us gone, can you just talk to us about where you're making up that the difference the most in the nonholiday times of the year?
Brian Goldner:
Sure. Well first, we're seeing continued growth in online revenues. They were increased in high single digits in the quarter. Both pure-play e-com is up and our Amazon business continues to be up, but we're also seeing growth in sales around Walmart and Target and others. In Q1, we also saw the fan grocery, drug, club, department stores and convenience channels posting revenue growth. And then what's also interesting we talked about that Toys “R” Us was no longer in the U.S., but around the world toy specialty had taken hold. And if you exclude Toys “R” Us, toy specialty was also up in the quarter. And if so, whether it's Smyths Toys in Europe or new Toys “R” Us ownership in certain regions, we are seeing momentum there. I mean there are a couple of areas where we're yet to see that momentum. In the Pacific markets like Australia, we're still not seeing the growth in that market according to NPD because of the loss of Toys “R” Us. And there are few other markets like the U.K. that still are down across the industry, but we're making good progress there to recapture share. And so I think, we talked about the objective of share recapture last year. We'd said we'd seen more share shifts through the holiday period versus share recapture. Now we're starting to see that share recapture that we'd intended to create. We're seeing a lot of merchandising for our products around our Franchise Brands and gaming as well as our Partner Brands coming into the year. And so more linear footage from nontraditional areas, but certainly great core partnerships as we go forward with retailers and it's really great to see.
Operator:
The next question is from the line of Michael Ng with Goldman Sachs.
Michael Ng:
My first one is just on the TRANSFORMERS strength. You guys have had 2 consecutive quarters of growth now. Do you think we could get growth in the overall TRANSFORMERS brand in 2019 despite not having a movie this year?
Brian Goldner:
You know the team has created lots of demand around that brand in new and different ways. Going forward, we're breaking ground on new media models and partnership with people like -- companies like Netflix where we'll have a whole new entertainment initiative coming next year. The streams of content that we have, have really enabled our brand to step forward. And I'm not going to comment on one year versus another, but I do think that the way we're approaching TRANSFORMERS is really benefiting us. Our fan business is quite strong. This is where our initiative like HasbroPulse is also taking hold, and we've seen really good early results there where we've offered either first-to-market or exclusive product really engaging our fan. We do believe that fan economy is quite strong. So TRANSFORMERS is one of our biggest fan-oriented brands in the company, and we continue to want to drive fan business behind TRANSFORMERS and STAR WARS and MARVEL and PRINCESS and even MY LITTLE PONY. But for TRANSFORMERS, it's clearly benefiting the brand. So as we go forward, we're starting to work on the next movie, but there's a plenty of content coming for that brand over time.
Michael Ng:
Okay. And then just on the MTG digital gaming revenue classification. It seems to imply a lot of that reclass comes later in the year. Is it right to describe the first 9 months of that MTG digital revenue in 2018 mostly or exclusively non-Arena products? And then all the Arena revenue was really just in the fourth quarter?
Deborah Thomas:
Yes. I think we've had Magic on line for quite a while. If you go back just within a material part of the segment, as we reclassified it, I think you'll see most of the revenue from 2018 coming from other digital products rather than Arena.
Michael Ng:
Right. And then Arena was only in the fourth quarter, right?
Deborah Thomas:
We started to pick up a bit of revenue from Arena in the fourth quarter, but don't forget we went into open beta kind of...
Brian Goldner:
December.
Deborah Thomas:
Yes, within the fourth quarter and then started charging within that. So...
Operator:
Our next question is from the line of Tim Conder with Wells Fargo.
Timothy Conder:
Thank you for the color so far. One thing, just -- and you've reiterated that it's early year in the year and obviously on a small quarter things get magnified either way, but wanted to check if your time line in getting back to your 2016 operating earnings margins, is that still as expected? And you said, you're still looking for this year to be expected, but any change in that time line at this point given the early success in several areas?
Brian Goldner:
Yes. We've said that if we had a number of things break right for us, we felt that 2020 could be like 2017, and we continue to believe that. Again we're making good progress. It's great to see the momentum coming out of the first quarter. I think many people have asked and wondered whether the company would grow absent Toys “R” Us or how it would grow and so if you want to demonstrate that we're going to grow this year in a profitable manner. And then the team has done a great job in finding new retailers and new points of distribution and new modalities to sell around the world. And it's great to see many of the new capabilities and approach in Europe taking hold as well. So again, early days, but we believe that 2020 can look like 2017 as a few things break right for us.
Timothy Conder:
Okay. And then you've commented on Europe and other international areas, but one exception just wanted to visit was Latin America. How has that trended? There's little bumps over the last year, so there -- and how's that looking at this point early on?
Brian Goldner:
Yes. Latin America overall's looked good. It's grown -- obviously better growth absent forex. POS was up. Clearly, a market that had a less of an impact from shifting Toys “R” Us tides and we do have a toy specialty down there in market. Our emerging market business, which would include Brazil, was up in the quarter absent foreign exchange. So you know again making some progress. Brazil is not completely in the clear, but we're seeing a substantial progress versus where we were a year ago. Mexico has performed at a very high level and other markets up and down in the quarter.
Operator:
The next question is from the line of Eric Handler with MKM Partners.
Eric Handler:
Two questions for you. First, wonder if you could dig in a little bit more on Magic
Brian Goldner:
First, it's really heartening to see that more than 700 million games have been played thus far in the open beta. On average, people are spending about 8 hours per week. In Q1, we did more than double the viewer hours on Twitch for the Magic brand and now, Magic Arena is the top 10 e-sports brand. In fact, it's about #8. It was Top 3 during the Mythic Invitational event in that weekend. Our KPIs across the board continue to progress in terms of retention, engagement, monetization, and the game does officially launch later this year. We recognize we had $1 million tournament. We've said this year we would have a $10 million price pool. So we still have more -- the majority of the money to spend the rest of the year as well as bulk of the advertising and marketing related to going beyond the core fan to engage new fans that we're seeing coming to stores and starting to trial the game online. But that's -- our intention is to continue to build this as a very watchable, very engaging brand for gamers of all ages. It's exciting to see -- early days and exciting to see.
Eric Handler:
Okay. And then, secondly, I wonder if you could talk a little bit about how much of a correlation there is between the revenue of a movie that you're doing licensing with and toy sales? Specifically Avengers, looks like it could be an $800 million global weekend and probably over $2 billion of revenue -- box office revenue for the film. Wondering how that might impact toys? And then particularly China, where Bumblebee was quite big there early in the year, and now we're looking at a $200 million plus opening in China as well for the Avengers. How China might look this year versus last year?
Brian Goldner:
Yes. China in the first quarter was up and -- for the company and POS looks good as well. For Avengers, we're incredibly excited. It's really early days. If you recall, last year, we had begun merchandising in Avengers
Operator:
Next question is from the line of Ray Stochel with Consumer Edge.
Raymond Stochel:
How are initial shipments of POWER RANGERS product performing? And how would you characterize the performance of Beast Morphers so far? And then if you could also give us an update on NERF and any innovation in the pipeline that we didn't see at Toy Fair that you can give us on NERF at this point?
Brian Goldner:
Sure. Well, the launch of POWER RANGERS is starting in North America. The line launch there. We had some products ship in Q1, but limited. It will roll out in the subsequent quarters, both in North America and around the world. I'm very pleased with the ratings of the new show. It's a ratings leader in its time slot. It's offering a very strong lead out. And Nickelodeon's been a very good partner and helping us to market the new series. The team has done a great job in producing this transition from Saban to our own studio has been seamless, and I give the team a lot of credit for producing such a high quality show that's really beloved by kids and improved in a number of ways from the last production. So we're, obviously, very excited about POWER RANGERS, not only for this year, 9 months, but for 2020 as we'll have a full year impact. So very good there. And second question...
Raymond Stochel:
The follow-up was on NERF. And if you could give us on -- an update on NERF and then any innovation in the pipeline that you couldn't give us at Toy Fair?
Brian Goldner:
Sure. Sorry. On NERF, really excited to see the take away on Fortnite. That initiative now is rolling out around the world, but in the U.S. over the last 3 weeks and then going into Europe, it's been very strong. So it's great to be able to play the game in real life, and I think people are really responding to all of the marketing and content that's being created around that by us and by fans. Later this year, the team has an array of new initiatives and innovations coming. We've talked about covering multiple price points and providing innovation and high quality product at every price point and you'll see that, and that's about all say at this point. But stay tuned, it's a very exciting lineup for NERF not only for '19, but 2020 and beyond.
Operator:
The next question is coming from the line of Linda Bolton-Weiser with D.A. Davidson.
Linda Bolton-Weiser:
Just on the cost side, I believe you said the SG&A expense was down $25 million year-over-year. Is there anyway you can quantify how much of that is just the headcount reduction initiative? And then I know you've got other initiatives as part of your cost cutting. Can you just touch on, did any of those make an affect in the quarter or are those things later to come? And then my second question is, just as Toy Story 4 hits soon, are you doing any of the categories for that in terms of the licensee? And do you expect the demand for those toys to impact any of your different product lines?
Deborah Thomas:
Sure. So I'll take the cost savings, if that's okay, and then Brian, you can take the second one. From a cost savings standpoint, we are seeing our cost savings in line with where we thought it would be. It was actually a little bit better on the expense management side. We have some shifting of expense out of the quarter as well, but we still believe we're firmly on track to that $50 million to $55 million of net savings this year. And just as a reminder, it's still phasing in, which is why we said we would have a higher amount in 2020 when we get the annualized cost savings, though. I think the way that phasing is going, it will continue on through the first quarter and the second quarter and then we'll start to see kind of that full net savings by the fourth quarter, just the way the phasing is going on timing. As far as the other items, we did mention we've got some expense adjustments that kind of continue on with some of that line items in there including like if there's some compensation expense that's bit lower than a year ago, travel -- it's all things all the way through. Somewhat offsetting that is we did have some expense with respect to ramping up our warehouse in the U.S. and we talked about that at year-end. So kind of those startup costs we don't expect to have those levels for the rest of the year. And in addition to that, we continue making the investment in our Wizards of the Coast gaming brand. So all the gaming brands, there's an administrative piece that goes with that as well. So we're seeing good cost savings. We -- the whole team around the world, I've to just give them credit, everybody is very focused on expense management as well, and our cost savings are on track and we remain really focused on that. Brian, do you want to...
Brian Goldner:
Sure. The team has put together a nice line up for Toy Story, particularly around Mr. and Mrs. Potato Head. As you know, they've been among the cast of the movie and -- historically and it's exciting to see them in the trailers that we've seen thus far, and so you'll see some initiatives from us around some key characters and around the brand.
Operator:
Our final question today comes from the line of Gerrick Johnson with BMO Capital Markets.
Gerrick Johnson:
So retailers increased space during the holiday to bring more product and head more doors. Did that continue your first quarter or did they compress back to their original layouts?
Brian Goldner:
Yes, we saw an incremental space in the first quarter. We've also seen it beyond our top retailers where we have performed quite well and they've had space a lot of those initiatives are also increasing as we get into this early second quarter recognized at Easter was in the second quarter. The boys' action isle for example a major retailer gets set closer to the Avengers movie. We said Avengers at the end of March around the world. So we are seeing incremental space there, but also as we go out, we talked about these new channels. We've seen great support around the new channels of retail in this first half of the year. And it's indicative of the momentum we're seeing Easter-to-Easter where we said we're up mid-single digits and year-to-date, we're just down couple of percent if we take year versus year recognizing we're still up against some Toys “R” Us headwinds for the first half of the year.
Gerrick Johnson:
Okay. Then going into second quarter when we compare to last year, do you think these retailers under ordered last year knowing they were facing the Toys “R” Us liquidation competition?
Brian Goldner:
I think a number of things. I think that given the liquidation it had us changing strategy at that point, we thought we have far more new initiatives coming in the second quarter this year than we had a year ago, whether it's NERF Fortnite or the Avengers lineup followed by Spider-Man. We're also seeing really good momentum in BABY ALIVE and some new initiatives there. So I think it had to do with all of us trying to understand the market impact the year ago versus going back to our focus on innovation and insights in storytelling for this year and demonstrating that we can grow absent Toys “R” Us.
Gerrick Johnson:
Okay. Then Bumblebee, as it looks now, can you attempt to quantify the profit contribution from this one or perhaps the return on investment?
Brian Goldner:
Yes. Overall, we're in the home entertainment window. Home entertainment is performing at a higher level than our original estimates. So that's quite good. We'll have some estimates from the studio coming up shortly as to where we'll be. And as Deb said, the income or cost associated with the movie will come later this year. The sales associated with Bumblebee have been quite strong. It's also haloed across the brand. We've done a number of what we call G1 or Generation 1 product lines for a number of retailers that have been reminiscent of our '80s product lines as a result of celebrating the '80s is part of the movie. So it's had an impact in our toys and games business, but also an impact in our mobile gaming business as TRANSFORMERS
Gerrick Johnson:
Okay. And I'm going to throw one more and then I'll save the rest for later on. The obvious follow-up to Felicia's question. Could there have been anything that was perhaps pulled into the quarter that could surprise to the downside in the second quarter?
Brian Goldner:
No. We didn't really -- there weren't really no pull-ins. As I mentioned, the only brand that was only a few million dollars that shipped in the first quarter that was intended for the initiatives that kickoff in the second quarter was POWER RANGERS because, of course, we couldn't put the product on shelf until the very end of the first quarter, which is in fact what we did, and it was only in North America.
Deborah Thomas:
And it was a small number...
Brian Goldner:
And with that said, there was a ...
Deborah Thomas:
I think we did see some shifting of expenses till later in the year, but again, I'll go back to what I said earlier is full year guidance remains the same.
Operator:
I will now hand the call back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately 2 hours. Additionally, management's prepared remarks will be posted on our website following this call. Hasbro's second quarter earnings release is tentatively scheduled for Tuesday, July 23. Thank you.
Operator:
Thank you. This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Operator:
Good morning, and welcome to Hasbro Fourth Quarter and Full Year 2018 Earnings Conference Call. All this time, all parties will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Senior Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you. And good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our earnings release was issued this morning and is available on our Investor website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which include these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the release and presentation. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone. And thank you for joining us today. Informed by our proprietary global consumer insights and industry-leading brand-building capabilities, Hasbro’s global teams worked to do more than just respond to a very disruptive market last year. In 2018, our teams actively managed through the year but also took strategic steps to drive long-term success in a rapidly changing environment. Over the course of a 12-month period, we re-imagined and re-designed our go-to-market strategy and re-shaped our organization to become a more agile, modern and digitally-driven play and entertainment company. We meaningfully diversified our retail mix and grew online point of sale double digits, absent the impact of Toys“R”Us. We pivoted to a digital-first approach making Hasbro a complete e-comm partner. As a result, according to Edge Market Share, Hasbro was the number one toy and game company on Amazon in the U.S. and Canada. We streamlined and focused our teams, cutting costs across the business. We identified greater savings than originally anticipated and now expect $70 million to $80 million in gross savings by 2020 from our organizational actions. $50 million to $55 million of these savings are expected this year after we reinvest We further diversified our global sourcing efforts, reducing our risk and better managing our costs. We are on track to lower our Chinese manufacturing to 60% of total by the end of 2020. We invested in developing innovation across brands, price points and channels. We look forward to sharing many of these with you at Toy Fair. We purchased POWER RANGERS, adding a new entertainment brand to our global portfolio. We couldn’t be more excited with how our original television series and line looks for 2019 and our retailers share our excitement. We grew Magic
Deborah Thomas:
Thank you, Brian and good morning everyone. Following several years of growing Hasbro’s revenues and earnings, our global teams faced significant challenges in 2018. According to NPD, the toy industry declined for the first time since 2009, decreasing 2% across the G11 markets for the year and 6% in the fourth quarter. The bankruptcy of Toys“R”Us was the most impactful event to our business. In addition, several other retailers around the world closed their doors and, as Brian spoke to, several implemented new approaches to managing inventory which decreased their late fourth quarter re-order levels versus historical patterns. In Europe, throughout the year, our teams diligently lowered retail inventory levels to reposition the business going forward. This European activity meaningfully impacted the revenue and profitability of our International segment and was nearly as impactful as Toys“R”Us to our overall business. Our investments in brands, gaming and content drove growth in higher margin initiatives including MONOPOLY, Magic
Operator:
Thank you. [Operator Instructions] Our first question today is coming from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix:
Hi, good morning.
Brian Goldner:
Good morning.
Deborah Thomas:
Morning.
Felicia Hendrix:
Hi. Brian or Deb, I'm just wondering if it would be possible to give us adjusted numbers ex Toys-R-Us or some kind of indication of how much the 13% of sales decline was attributed to Toys-R-Us.
Brian Goldner:
Well, the way we look at the business, Toys-R-Us is wrapped up in our results, and we could look at and have seen growth in other customers. We've seen growth in other channels. So we talked about the fact that we've opened other doors, and whether it's value or online, we've talked about the growth there. But given that we have these big ongoingly successful brands over time, these brands are more impacted by the Toys-R-Us bankruptcy and liquidation, and we've talked about that. But again, we expect to return to growth in 2019, and in the fourth quarter the big difference was that our estimates of what the liquidation would represent and what experts had indicated about people's purchasing product to be given away sooner versus later were both off. And therefore the liquidation had a greater impact in the fourth quarter, but we have these big brands and franchises, as well as our partner brands that were being supported substantially by Toys-R-Us but other retailers. And we expect to now return to growth across a number of those brands. We also had a number of brands grow within the year and in the fourth quarter.
Deborah Thomas:
And I think if we had to rate them, Felicia, and we tried to convey that as well in our prepared remarks, but it's - Toys-R-Us really was the most impactful to our business, and you think about the fourth quarter and the holiday season and for the reasons that Brian talked about. It was, you know, the inventory that was in the channel, which us and experts had estimated would have been cleared through by the end of the third quarter. It really hadn't. And, you know, so that really was the most impactful, and after that it was really Europe. And it's the things we've been talking about all year.
Felicia Hendrix:
And just in terms of like the mismatch between the estimates and the reality, do you think that's just more because this is something that was just so challenging to kind of forecast versus, you know, perhaps it being a consumer-related issue?
Brian Goldner:
Yeah, you know, this was an unprecedented yet finite event, and I think that as we look back on our track record from 2012 to 2017, we've been delivering on the medium-term objectives we outlined for you. Over that period we achieved 5% in revenue growth CAGR. We achieved 13% net earnings growth CAGR, double-digit growth in emerging market, an expansion of operating profit margin by one full percentage point. We saw the emerging market grow double digits. So the fact is we expect to return in 2019 to growth, and we see this as a finite event that began in the fall of 2017, if you remember. And to remind people, we still shipped product to Toys-R-Us in the first quarter of last year, 2018, but we do see the headwinds from the Toys-R-Us bankruptcy that we've experienced since the fall of '17 that intensified during the liquidation dissipating during the first quarter of '19. And we are going experience and generate tailwinds in 2019, and that comes from things that Deb and I outlined. The innovation, a strong entertainment slate, retail inventory's down, our inventory in a great position with inventory down in Europe, and new capabilities that we're on-boarding and addressing our organization to be digital and very strong.
Felicia Hendrix:
Thank you for that. It actually kind of touches upon the kind of follow-up I have is - because I think on the last call you had said that the Toys-R-Us disruption could continue into the first half. Sounds like, you know, just from a comp perspective, maybe the first quarter, but past the first quarter are you kind of moving forward or is it still going to be kind of a first half noisy type of thing?
Brian Goldner:
Yeah, so in the US, we continue to ship in first quarter, and then US no longer ship because, if you recall, right after Toy Fair last year Toys-R-Us announced the liquidation. I think the only other country that goes this little bit beyond is Australia. So you'll probably have a bit of an impact there, and then they ultimately liquidated there. But yes, 2019's about a return to growth, about move beyond the Toys-R-Us bankruptcy and liquidation, and we expect to see growth this year, as well a growth in operating profit and an expansion of our operating profit margin in our plans.
Felicia Hendrix:
Okay. Then just my final is just on POS, you both said it was up ex Toys-R-Us. Just wondering if you could give us some magnitude. Was it up low single digits, mid single digits? Just some more color might be helpful.
Brian Goldner:
Yeah, so overall POS globally without Toys-R-Us...was overall globally POS was just down like less than 1% and North America was up low single digits, and Europe was down high single digits. Latin America was up. Asia-Pac was down mid single digits. But our global franchise brands were up low single digits. Emerging brands were up mid single digits, and our games business was up low single digits. Partner brands were down.
Felicia Hendrix:
Right, and the Europe is because of the transition that you're having there or was it something else being down high single digits?
Brian Goldner:
Yeah, the transition and the market, exactly. And the fact is we wanted to ensure that we had completed our goal, our task, and our plan of eliminating retail inventory, and we also reduced our inventory. And the great part that we're hearing is as teams are leaving Nuremberg and working on the year's plan for 2019, the conversation is really shifted to be about the plan forward, growing our business, and going after the innovations and the entertainment-led brands that we have for the year.
Felicia Hendrix:
Perfect. Thank you so much.
Operator:
The next question is from the line of Arpine Kocharyan with UBS. Please proceed with your questions.
Arpine Kocharyan:
Hi. Thank you very much. I wanted to go back to retail inventory for a second, because it seems like POS globally including Toys-R-Us would be down but then shipments were down as well. But if you look at Q3, that was the case, right? You were down double digits and POS was down double digit, yet we saw inventory impact in places like Europe heading into Q4. I guess what's inventory situation ex Toys-R-Us at retail? And then owned inventory was up constant currency, and we're heading into Q1 where you have also Easter shift and, as you mentioned, some impact from Toys-R-Us disruption. Could you just go over what's contributing to that owned inventory to be up ahead of a quarter that's going to be seasonally obviously weak and you have Easter shift? And then I have a quick follow-up.
Brian Goldner:
Yeah, so our inventories are up nominally about $10 million year-on-year, and remember that going into the year, not only do we have new initiatives coming in the first quarter and a number of them new product, whether it's entertainment led like Captain Marvel, our other new brand initiatives like Transformers that goes into its home entertainment window. It performed incredibly well at fourth quarter. It was up in the quarter both in the US and internationally, so up overall. And then we head into the second quarter with a number of entertainment initiatives there as well. The Avengers is back in theaters. We have Spiderman that hits theaters. Both in the second quarter, and as I said brands like Play Doh, although not up for the year, had great momentum. And we're really seeing where new initiatives around that brand are taking hold, and we're seeing a good performance there. So I think that we're positioning ourself for a good year, and I know, Deb, you want to...
Deborah Thomas:
Yeah. And just from a geographic standpoint, our owned inventories are down significantly in Europe. They're up a tad in the US, and Brian spoke to a lot of the things that are hitting early in the year. And they're also up in markets where we have new offices, so, you know, for example, we have an office in Japan now. We didn't have that a year ago...
Brian Goldner:
And in India.
Deborah Thomas:
India, as well, which we've been building in the year, but most of the increase is really coming from that.
Brian Goldner:
Yeah, so we're down…
Arpine Kocharyan:
Right…
Brian Goldner:
We’re down in our owned inventory substantially in Europe as well as retail inventory, and down in retail inventory in the United States. So I think we're really well-positioned in very high quality inventory.
Arpine Kocharyan:
Right, right. No, thank you. I'm just also wondering about your mentioning of stabilization for Europe this year versus sort of growth and return to growth beyond '19. I think you mentioned inventories were down 27% in that market. Wouldn't that set you up to grow nicely this year in Europe then? Because inventories are down so much?
Brian Goldner:
Well, look, I think we really, as a team, as you can hear, are very thoughtful about the way we plan out our businesses, and we recognize that we can grow our overall business and stabilize Europe in 2019. We want to ensure that the changes that we're making are taking hold. We've organized our business very differently right now, and going forward Amazon is our number one customer in Europe. Toys-R-Us no longer really operates as a top customer in Europe. We have it in a couple of territories under new ownership. We have Smith's, which is a fantastic toy specialist, which was in the UK, but now bought the German, Austrian, and Switzerland business. And so they've grown to become a top customer for us. So it's just all the shifting dynamics that we want the team to be able to accomplish a number of objectives, and for us we want to make sure we're very clear that stabilizing Europe this year and growing it beyond in an environment where we grow our business overall would be a great accomplishment.
Arpine Kocharyan:
Great. Great. And then I have a, just switching gears to gaming, you mentioned in the release and I think in prepared remarks that there are some initiatives to redesign your go-to market strategy for digital. Does that change anything in terms of Magic
Brian Goldner:
Yeah, Magic Arena is performing very strongly for us and exceeding the measures for engagement and stickiness. You know, it's early days. We're still in the open beta. We haven't officially launched, and yet in the fourth quarter we had nearly 350 million games of Magic played in Arena. On average, a Magic player is playing for about 8 hours per week. The e-sports viewership during the quarter was doubled on Twitch. It's now a top 10 viewed game. And so we are also seeing as we look at measures of engagement and monetization, they are beating our early estimates. The other great part about what the team is doing, and they are doing a fantastic job, currently Arena is available on PC, but given they're using something called the Unity engine it gives us a flexibility to move to other formats over time. So again, we're in early days. We haven't even launched yet. We'll launch later this year. But all the indications are quite strong for Arena.
Deborah Thomas:
And we'll talk more about Arena at Toy Fair next week at our investor event next Friday, but when we were really talking about gaming and mobile gaming, it's really the Backflip mobile gaming. We were talking about it. Because of the changes we've seen, we modified our plans, and frankly we think we modified them to be more successful with the way that mobile gaming has moved go forward. It just created an accounting remeasurement, and from an accounting standpoint that created the goodwill impairment. So we believe that all the modifications to the plan are good. The pacing is better based on what we've seen. We're investing to make sure the games are successful when they launch through advertising and user acquisition. It's just those changes created the goodwill impairment from an accounting standpoint.
Arpine Kocharyan:
Thank you very much.
Operator:
The next question's from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
Great. Thank you for the time. I have two questions about margins. First, and apologies if I missed the nuance, but when you talk to a return to growth in 2019, is that a return to profitable growth, which I would define as margin expansion? And could you just help us think about how those margins will look next year? And then second - Oh, sorry. Go ahead.
Brian Goldner:
No, you go ahead, Mike. Sorry.
Michael Ng:
Okay. And the second question was just about the gross margin headwinds in the quarter, which you said included higher levels of closeouts and higher obsolescence. It seems to me that those are probably discrete issues related to Toys-R-Us and Europe. Is that true? And if that is, should we see a snapback back to more normal margins in 4Q '19 if it's a more normal revenue quarter, all else being equal? Thank you.
Brian Goldner:
Yeah, so we do want to talk extensively about our plan go forward next week at our analyst event for 2019 and we'll do that, but I'll tell you at a high level we expect margin expansion this year, an improvement in profitability across the company, and an improvement of profitability in Europe despite my comments about stabilizing the business in terms of revenues. And, Deb, I don't know if you wan to comment on anything else now.
Deborah Thomas:
I have to save something for next week's Toy Fair. But I would agree with Brian's comment, and we will get into more detail on the components next Friday.
Operator:
Thank you. The next question is from the line of Greg Badishkanian with Citi. Please proceed with your question.
Greg Badishkanian:
Great, thanks. Just on Nerf, Nerf had more exposure than most of your brands to Toys-R-Us. Can you talk about the impact from Toys-R-Us versus the competition within the category that you also discussed that we saw, and then how impactful could some of the licensing partnerships be like the Fortnite partnership going forward to reaccelerate the brand?
Brian Goldner:
Yeah. So Nerf by far remains the leader in the category, and you're right. The liquidation had a major impact on Nerf in the near term. We had mentioned before that 2 million Nerf units went into the market during the Toys-R-Us liquidation. Due to its performance and innovation, Nerf also received also received larger shelf space at Toys-R-Us, and we saw and in the third quarter we talked about the fact that we'd seen the impact from liquidation. Us and industry third-party data had indicated that much of that would have been gifted, and in fact we've seen a continued impact from that liquidation. Well, we know the blaster category is very competitive, and we are aggressively driving our position in the market. And we believe that when you buy a Nerf, you don't just buy our innovation but best performance, quality, safety. And so as we go into the year we're entering a new innovation cycle with propriety consumer insights in R&D. We do start with the gamer series this spring in Nerf Overwatch and Nerf Fortnite, which launch in March. And then we have all new innovation across price points with protectable innovations. And we're going to show some but not all of it at Toy Fair, because again we feel that a lot of competitors are using our insights and innovations to create their products. And so we'll talk more about that. We've got a great lineup and very exciting things to say and to show in the showroom. But we feel very strongly that we can return Nerf to growth in '19 and beyond.
Greg Badishkanian:
Good. And just on some entertainment, Star Wars, Disney Princess, 2019, so outside of being a big movie year for you, anything you're planning to do differently that you're able to talk about on those two properties?
Brian Goldner:
Yeah, I think, you know, Star Wars did have a difficult year as you compared to Solo to Last Jedi film from 2017. We're very excited about what LucasFilm and Disney have put together for the year. The franchise is going to be well supported with new entertainment and also experiences this year for the first time. We're going to be delivering innovation in marketing programs directly to kids. We have Galaxy of Adventures, which we'll support, which is a kid-focused initiative with short form content on their Star Wars YouTube channel. There's also new entertainment experiences because The Mandalorian is an all-new TV series. It's executive produced by John Favreau that comes on Disney+. We're also seeing the opening of a major new theme park land with Galaxy's Edge, which is both in Anaheim and in Orlando. And then we get to the end of the year with the movie, Star Wars Episode IX which debuts in theaters in December. And that impact from the film and all of our efforts will reach across both 2019 and 2020. So we're really excited about a full year effort. Lots of really good product, very innovative product throughout the year corresponding to the entertainment. And then Princess…
Greg Badishkanian:
Would that be like a - yeah.
Brian Goldner:
No, no. Go ahead. Sorry.
Greg Badishkanian:
Will it be like a 50/50 split on Star Wars because it's the end of the year, or is it like 60, 40 or 40, 60? How do you…
Brian Goldner:
Well, look, it's we're for the first time in a couple years back to the entertainment cycle we had seen in 2017, so coming out of all that we've experienced on Star Wars -- Remember that both Star Wars and Princes and Frozen were also very well represented at Toys-R-Us globally, and we know that had a significant impact. So in addition to being up against some of the major entertainment from 2017, there's that impact as well. So, you know, what I'd say is that we absolutely believe that Star Wars will have an impact in '19 and '20, but I won't quite yet express what percent of that business would come in which year.
Greg Badishkanian:
Sure. And Disney Princess, I'm sorry, you were going to…
Brian Goldner:
Oh! That's okay. You know, so Disney Princess, there was a lot of filmed and television entertainment in 2017, which we were up against, and so the brand did have tough comps. As well as I just mentioned, it was well-supported at Toys-R-Us, so that combination certainly impacted the brand. We're very excited about a number of initiatives that are coming for Princess this year. We have a movie that comes, Aladdin, in May of this year, which is a live action film that we will support. We also have a Disney Princess capsule programs around, some new product that's very exciting to see princesses in a different light. If you saw the Wreck-It Ralph movie, there was a great scene in there of the princesses having a slumber party, and we're playing off of that with our partners at Disney. And then we get to the year end in November, and extremely excited about a full array of product for Frozen 2. And, of course, being a November film, it will stretch and impact from 2019 through 2020, and I'm sure beyond.
Greg Badishkanian:
Thank you.
Operator:
The next question is from the line of Tim Conder with Wells Fargo. Please proceed with your questions.
Tim Conder:
Thank you, and good morning. Brian, as you called out earlier, you know, you guys had great performance and execution 2012 to '17, and even in China, given everything that's going on over there, even in '18 here you guys have outperformed the industry. But I'll just ask the elephant in the room question here. As Toys-R-Us started to unravel, initially you didn't have the largest exposure or percent of sales, and yet it seems like that and Europe has been more problematic for you all relative to others in the industry. Can you kind of expand on what happened there? And then with the shift to digital, I think you called out on the third quarter call, that you need more distribution centers in Europe to react more quickly to the retailers' needs. Is that part of the equation? And kind of where do we stand with that?
Brian Goldner:
Yeah, so on the first point, you've heard others talk about brands that were ongoingly successful or big brands that had been in the market for a number of years, like our brands like Nerf and My Little Pony and our games business, where they were being incredibly well-supported by Toys-R-Us. There was a bigger or outsized impact to those brands than brands that might be rebuilding over some period of time, and you also see where we had brand new innovations that weren't involved with the liquidation, whether that be for Monopoly or Magic
Tim Conder:
Okay. And then the distribution in Europe, just the…
Brian Goldner:
Yeah, we continue to -- We always look at our footprint, and really it's not just distribution but it's capabilities and channel strategy. So today, as I mentioned, Amazon is our number one customer in Europe, and we've moved to be more oriented toward a digital-first strategy to bring our capabilities we'd built in the US, being a top performer on online platforms, to Europe, and that's been a focus. We've also focused on where and how inventory gets placed into the market. We've also focused on our short-form content, content-to-commerce, and we'll continue to look at our footprint for warehousing.
Deborah Thomas:
And I'd also add, Tim, and we've talked about this throughout the year, we've been very thoughtful. Given the economic situation in some of these countries, we've been very careful with extending credit, and as a matter of fact our cash collections have improved. You see that in our continuously strong cash flow, which was within our targets, based on the fact that we focused on making sure our collections were strong. We're reducing our DSOs. We've been extending credit to the right customers. So we've been very thoughtful about how we go into these new doors, who we extend our credit to, and making sure we can collect it at the end of the day. So you've seen some of that disruption this year, and we'll continue to do that go forward. But we believe based on all the changes we've made, the distribution efficiencies we've put in place, that we're really well positioned to stabilize and grow, in Europe and throughout our other markets.
Tim Conder:
And again, yeah, the cash management, given everything that went on, has been very good, so congratulations on that. As it relates to -- you talked about stabilizing Europe, profits grow in Europe for '19, and then profits grow overall for the company in '19, maybe just give us a little bit of an update. You'd talked about getting back to that however benchmark you want to have it, the high 15, low 16 in change, operating margin. Where do we stand and how does that play and look now given the bump here we've had in '18?
Brian Goldner:
Well, look. I think many people have asked, but, you know, we did experience an unprecedented event, and industry experts have likened it to be the worst event in the industry in the last decade. So we have to re-rate our business off of our performance and where we ended 2018. We ended the year 2018 with the highest revenues in the industry at $4.6 billion with a strong profitability, albeit lower than prior year given all of the issues that we took on and all the changes the team's made. And so we grow from here, and we'll walk you through a progression of how we continue to rebuild our profitability and expand our operating profit margin and perform across a number of dimensions over time. But I think that's a great conversation for next week.
Tim Conder:
Sounds great. Thanks, Brian. Appreciate it.
Operator:
Our next question is from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Okay, thanks. Good morning, everyone. Brian, can you talk about the product roadmap for Power Rangers this year? Is it a global launch or staggered, a global launch in 2Q or is it staggered? Was the relative of the line -- I think you mentioned some new content coming on board. Any detail you can provide there is appreciated. And then I guess separately I think that you mentioned in your preamble you expect to be at 60% exposure to China by 2020. Is there a longer term goal you have in mind for the business? Thanks.
Brian Goldner:
Yeah, we'll continue, on production side, we're going to continue to look at new places to put product. Some of that has to do with just expanding our footprint. Some of it has to do with trying to mitigate some of the...that you face in certain geographies around the world. People have asked about tariffs. One place we do experience tariffs is in Brazil, so local production of some products is helpful in mitigating those kinds of impacts. We continue to look at how to make sure we're making product in the right place, recognize we're making a really innovative product line that requires all kinds and different types of manufacturing. So we really believe in our asset-light type model, which gives us great flexibility to get great innovation, pricing, and a great reliable, safe product. So it's the next benchmark at end of 2020 to be 60% out of China. In the US, about a fifth of our products are already made in the US, and about two-thirds we take in the US is coming from China already. For us, again, it's just a progression, and the team there is doing a great job in expanding our footprint and bringing new brands and our current brands to new geographies for manufacturing. In terms of Power Rangers, we're incredibly excited. We have our new series that will launch later this spring called Beast Morphers for Power Rangers. The product line is extensive. It's now been shown around the world at multiple toy fairs, and retailers are very excited. Our consumer products teams are really stepping up behind that excitement. So this is a new original series that's produced by the same team that had produced Power Rangers before, albeit with new energy and a connection between our teams and the original core Saban team that's really just tremendous. And we're incredibly excited. It will launch in North America in Q2, and then launches in the rest of the world throughout the remainder of the year. So it's a rollout. Obviously English-speaking territories before it goes to translated territories, in terms of language, but 2020 plans and beyond are even more robust because we get it for a full year and then we do intend to add a movie to the mix in the next few years. And so, again, we will build this brand. This brand had been far bigger in the past than it was at present, and we feel like there's a lot of opportunity. It reminds me a lot of the early days of some of our Hasbro brands, where we really looked at how big they had been in their history and asked ourselves, how big could we make this in the future? And we believe in the power and the potential of Power Rangers.
Drew Crum:
Brian, can you remind us where you're getting distribution for the television series?
Brian Goldner:
Sure. We have a great partnership with Nickelodeon, and we have a commitment from them. Great new leadership at Nickelodeon with Brian Robins and the team, and Bob Bakish has been incredibly supportive of our efforts there and also our efforts with Paramount, parenthetically, where we would produce the movie alongside of our relationship on Transformers and other films. So they have a great team there, and we feel very strongly about our opportunity to work with them and to build this brand together.
Drew Crum:
Yeah. Okay. Thanks, guys.
Operator:
Our next question is from the line of Michael Swartz with SunTrust. Please proceed with your questions.
Michael Swartz:
Hey, good morning, everyone.
Brian Goldner:
Hey, good morning.
Michael Swartz:
Just a quick, quick point of clarification, Brian. I don't know if I had this right, but when you talked about inventory's down I think 20% plus in both North America and Europe. Was that excluding Toys-R-Us?
Brian Goldner:
No, that includes Toys-R-Us, but inventories are down across the board. And remember, the way the order pattern worked that what we could see is that while retailers were out for share recapture, they also were out for managing yearend inventories. So we were careful in working with them. We did not end the year with our own inventories up more than the $10 million, but retail inventories in the US were down 24% and in Europe were down 27%. And some portion of that is Toys-R-Us, and then there's a substantial portion of that that's also other retail. But remember also, remember also that we're opening new doors of retail. We've opened tens of thousands of new doors of retail, everything from food, drug, club, I'll leave something out, sporting goods. And so we have a great channel strategy and product development that's marrying up to bring the right products to the right channels and the right price points with the right retail margins and margins for Hasbro.
Michael Swartz:
Okay. That's helpful. And just adding on to that, I mean, I think, one of the major challenges you've had later in the year was some of the mass retailers tightening up on inventory. I guess, in your early talks with them about how they're thinking about '19, is there incremental risk that they get even tighter with their inventory levels? Or do you think that's now kind of normalized or stabilized?
Brian Goldner:
Well, look, I think the way we view it is, it was definitely a change in the business related to the fact that Toys-R-Us was no longer going to exist with inventories in stock in December, and so as a result one can gain market share without necessarily being fully in stock at the end of the year. And we will always work on our inventories, and just in time our new warehouse in the Midwest is all about ensuring that we get better at just-in-time inventory. We're using even flexible space in that warehouse where we'll able to within a day or two move inventory from our inventory to other retailers' inventory. And so we'll continue to hone this, but I don't believe that there's a step change in inventory. I believe it's just going to be a perpetual drumbeat to improve inventory, inventory management, just-in-time inventory, around our initiatives go forward, and the team is absolutely prepared for that.
Michael Swartz:
Okay. Great. And then one final question if I may, just I guess a little more clarity on the cost savings that you outlined for '19 and '20. I think I was getting the gross and the net amounts confused, so you can go back over that quickly one more time.
Deborah Thomas:
Sure. By 2020, we expect to achieve gross cost savings of $70 to $80 million, and, you know, we've got a transition period, because while we put the plan in place we'll be executing it throughout this year. So in 2019 net of the add backs that we expect to do to, you know, for the items that we continue to invest in. If you think about we talked a bit about Arena and Wizards of the Coast Earlier, we continue to make investments in our business because that does remain our number one capital priority because we want to make sure we're set up for the long-term. We've always been that way as a company. So we continue to make investments, so the net is 50 to 55 in 2019.
Michael Swartz:
Okay, great. That's helpful. Thanks, Deb.
Operator:
The next question is from the line of Eric Handler with MPM Partners. Please proceed with your questions.
Eric Handler:
Thanks, and good morning. Wonder if you could talk about, with all of the new doors that you've opened and different types of retailers in the last year, I'm curious if there are any segments that you found to be better than expected or over delivered and what they might be able to do. And then I've got a follow-up question after that.
Brian Goldner:
Yeah, look, it really -- this comes back to incredible kudos I give to our product development team and our marketing teams, because it all begins with great product development that's made in the right manner for the right type of retail. So we've been able to recognize the increased demand for exclusivities among retailers to give them a position on our brands that allows them to market our brands and to feel that they can make a fair return on our brands. So if we're going to a gaming type company, we want to give them the right array of product that's focused on that gaming fan and collector and the fan economy. If it's a sporting good store, it would probably more focused on our Nerf business and giving them products that are right for their audience. And so it's really those handshakes and those partnerships that are really important, and then we also have to get to value and discount stores and make sure we're making a product that can be sold to achieve a lower absolute price point and still retain margin for us and for the retailer. You know, I think that we've made a major pivot here over time where we really want to ensure that kids at every socioeconomic level have an opportunity to play with and participate in our brands, and we work all the time with our teams make sure that we can provide a great product for them. So that's been a process that's ongoing, but also you really see it take hold when you add so many doors, so many thousands of doors, at retail in the US and now applying that same channel strategy to Europe. We're seeing thousands of new doors opening in Europe.
Eric Handler:
Okay. And then a question on mobile. It was interesting what you've been saying here. Electronic Arts has some similar issues, it seems, in mobile. I'm just curious, what is your strategy here with mobile, what you can do with Backflip, what -- It seems like the top -- You need to have a top 10 games if you're going to be really successful in mobile and how that view shapes what you want to do?
Brian Goldner:
Yeah, I think the first dynamic that you really have seen, and it's a long of arc of change that's gone on in the industry. There was a time not that many years ago, because change is happening so quickly, where the most important thing you could do is develop the game, and then you'd put it out on the market. And I'll call it the kind of fire-and-forget approach to the game, where the first day you put it on the market might be its most important day. And today, of course, we all know that's evolved to be one of the important days but not the most important. The most important days come as you look at D7, 14, 21, 28 retention. So we go off and we work on in small markets around the world, looking at the monetization model, which means proportionally as you look at the composition of your teams, you need more people who are in data analytics and monetization. You still need great artists and creators, but you have to find the right balance between the two. So that's been the big arc of change, and so as that change has occurred where we're now looking at games that last years -- You know, DragonVale is a key game of Backflip, and it's now enjoying its eighth year of success. Or our Transformers
Deborah Thomas:
No, you're right. And, you know, some of the changes are you work with development partners on certain things. And you're right. We, you know, took some organizational actions in the fourth quarter to reflect that, and we feel we're well setup with that plan go forward.
Eric Handler:
Thank you.
Operator:
The next question is from the line of Ray Stochel with Consumer Edge Research. Please proceed with your question.
Ray Stochel:
Great. Thanks so much for taking my question. How are you thinking about your collectibles business across all your franchises? And is that something you plan to lean into in fiscal '19? And do you need a greater presence, especially within franchise brands given the changes occurring in the market? And then one quick follow-up question after that.
Brian Goldner:
Yeah, look, the way we plan out our brands are based on proprietary consumer insights, and we spend so much time understanding our audience. And our goal is to understand the audience better than anyone for all of our brands. In addition -- So that really focuses on our franchise brands and other brands, and there may be collectible aspects to those brands because the audience or the consumer tells us that, that they want to participate in those ways. And then on the other side, we've had our quick strike initiatives, which have been successful, and we saw the impact of those in the fourth quarter, like Lost Kitties and Yellies, where we saw a social media trend and using social media scraping and listening we found a fun new trend that was unique and original. And we put it in the market to good success, and so we're going to follow the audience and the consumer. We don't have a overarching mandate at the company to come up with just collectibles for collectibles' sake. There are a lot of companies out there that have done a really good job in this space, and we applaud the innovation and the efforts around companies where their businesses have been built with a single brand. And we don't really create product based on a business objective only. We're really looking at the consumer and the audience, first and foremost.
Ray Stochel:
Great. Thanks. And then could you comment on Hasbro Toy Shop? I know you're making some changes there. Is there any way to think about how that could impact 1Q and then how that could impact, you know, 2019, 2020, and beyond?
Brian Goldner:
It's really exciting. What we're doing there is moving Hasbro Toy Shop to be Hasbro Pulse. The effort there is a combination of a lot of efforts we've had across the company where we are engaging with our fans, and we've seen the fan economy grow. We've spoken to you over years about the importance of the fan economy. We have used see-now, buy-now strategies for different shows around the world. We obviously are a big participant in ComicCon. We have brands that track incredibly well with that fan base. Our Transformers business has a huge fan-orientation. We put content out for the older adult in that brand and for the fan. And so this is bringing together several of our capabilities to build a direct consumer offering that has both content and commerce, but it is organized and focused on our fans across a multitude of brands, from partner brands to our own brands. And we're very excited. It's early days. I don't know, Deb, if you want to comment further on investments, but obviously you'll hear more about it. John will probably walk you through some elements of this next week at Toy Fair.
Ray Stochel:
Great. Thanks again.
Operator:
The next question is from the line of Steph Wissink with Jaffray's. Please proceed with your question.
Steph Wissink:
All right, thanks. Good morning, everyone. I want to just put a finer point, maybe it's a question for each of you, a finer point on a few of your comments. So, Brian, this one's for you. You said inventory in Europe down 27%. That does include Toys-R-Us, but channel seems very clean. You've rebalanced your retail mix. You have a really strong pipeline for '19. So why only use the word "stabilize"? Why will that business not grow? That's the first question.
Brian Goldner:
So, Steph, you know us. You know we want to make sure we get things right before we run at pace. The team's been working feverishly for the last 18 months or so. If you recall, we talked about changes to the organization that we were making, and we took a charge, in fact, to modernize our organization prior to the announcement of the liquidation of Toys-R-Us. So we were already on the case, and yet it does take a period of time, and yet it's not forever. So I feel that what's important to reassure people of is that in an environment where we stabilize Europe, we can grow our company, and therefore with all of the other factors, including announcements we're hearing this week from the Bank of England and others about re-rating growth rates in countries and across territories, that our company is strong, our balance sheet is strong, our strategies are sound, and our brands are powerful. So it's just a matter of making sure people feel comfortable and confident that we're not relying on something to occur. Rather we are going to plan appropriately, conservatively, for that in the context of all the initiatives that we have.
Steph Wissink:
All right, that's very helpful. And then, Deb, one for you, and this is really on incremental margins in 2019. So if we look at 2018 was really a sales impact year, but you were still investing behind the business. So the margins were probably a bit lower. In 2019 you get a boost from sales. If the investment levels are stable, we give you some credit for your cost savings and Magic and some of the film revenues, it would imply that the incremental margins are going to expand quite sharply. Is that the appropriate way to think about the 2019 opportunity and maybe 2019 as the first year in a multi-year opportunity?
Deborah Thomas:
So we'll give a bit more specific guidance on some of the factors, and, you know, I remind you we've paid for some of these investments and we'll continue to invest in the business. So for example we had a good discussion earlier about Power Rangers that we are super excited for the long-term, and we think, we continue to say that could be a future franchise brand of ours, performing all the way around the blueprint. But with that comes amortization, so we only have a partial year of revenues from that acquisition, but we have a full year of amortization. So we have some things and some investments that will offset, but we do see our operating profit margin expanding over time. And we'll give some guidance next week of where we see that expanding to, but we remain very focused on that. We're very focused on making sure that when we have revenue growth, we're able to take the leverage of that through to our operating profit, through to our earnings, and then take those positive earnings and return any excess cash after we keep investing for the long-term to our shareholders. That remains our strategy.
Steph Wissink:
Thanks, and then one more, Brian, or maybe John, if he's still in the room. Is this with respect to 2019, your comments seem to suggest that you're consistently if not even more confident than the opportunity set in 2019. But I just wanted to make sure we're hearing you correctly that your franchise and your games business ex Toys-R-Us did grow this year at the POS level, your inventories are very clean, your partner slate, Brian, you went through extensively. It sounds like it could be even a kind of double positive year, a lot of content coming through. So if we think about kind of the staging of 2019, you had a growth versus your historic average in that mid single digits. Are we hearing you correctly that your confidence level remains high and the growth potential -- not guidance per se, but just the growth potential is there to really set you out on kind of a new baseline for a multi-year trajectory?
Brian Goldner:
Now, so first and foremost, I think there -- I'll walk you through our new view toward broadly what we'll call kind of medium term guidance next week. Because there are some puts and takes, and a good example is that we don't believe we can rely on the kind of double digit growth we've achieved in the emerging markets over the past five years, 2012 through 2017, going forward. And yet in our plan we believe we can achieve the low-to-mid singles digit growth that we have achieved. In fact, the 5% growth rate is what we had achieved historically, and we're going to say low-to-mid single digits growth in developed economies. The faster growth will come from gaming, which is an area that we have been focusing on and investing, but again that's a newer investment for us and we want to get to see the returns. You are right that, let's just look at the US, US without Toys-R-Us, where we had the greatest impact, where Toys-R-Us represented globally two-thirds of the Toys-R-Us business was in the US, without Toys-R-Us, in the US every category of our business was up for the year in POS. But I also want to recognize that you have the tempering effect of emerging markets, offset by the very exciting early days of our launch of Arena and the acceleration of Magic and Dungeons & Dragons. So a longer conversation, but suffice it say we feel good about our track record, what we've achieved, and next week we're going to reaffirm the next phase of growth for Hasbro.
Steph Wissink:
Thank you. We'll see you next week.
Operator:
Thank you. Our last question comes from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Gerrick Johnson:
Last four questions, that is. They're really quick.
Brian Goldner:
Gerrick, I'd expect nothing less.
Gerrick Johnson:
Okay. First one, should we expect more severance charges in 2019?
Deborah Thomas:
Well, I think you can never say never, right? But right now, as we look through to 2019, I would say there's nothing significant that we're thinking of right now. However, there are always severance charges in our business.
Gerrick Johnson:
Okay, great. Thanks. And on Transformers, can you talk about that? How did that perform to your expectations? And is there anything you can give us on expectations for bottom line contribution or expense? Thank you.
Brian Goldner:
Yeah, sure. On Transformers, in the fourth quarter was up both in the US and internationally, so up overall. We really successfully reengaged fans and families with Bumblebee. It's done over $450 million globally. The early indications as we enter the New Year are for a strong ESP and home entertainment window, and we believe that the enterprise for Bumblebee, including the film, is profitable for Hasbro go forward. Obviously we're in the early days. Haven't hit the home entertainment window yet. We haven't even opened in Japan yet, and the movie is still in theaters. In addition to the feature film, which is an important element and we are working on new films ideas with Paramount in partnership with Jim Giannopoulos and that team, and they're fantastic, we also have television on Cartoon Network, Netflix offering, and preschool offering. So across the board, it's a brand that really embodies our brand blueprint strategy, and we continue to believe very strongly in the power of the franchise.
Gerrick Johnson:
Okay, great. Thank you. And on Power Rangers, are you accelerating the timetable for full activation? Or is this consistent with what you were planning before?
Brian Goldner:
It's pretty consistent with what we were planning before. What we didn't know but know now is that we've been through several of the major toy fairs and have shown the product line to several of the industry experts, and they're all giving us very enthusiastic response to the brand. We've really made, see change, improvement to the product line, to the innovation, to price points. Looking forward to showing you the Mega Mighties line and what that does for brands like Marvel but also in areas like Power Rangers. It's an exciting time, and we're looking forward to kicking that off.
Gerrick Johnson:
Okay. Yeah, that's a great brand. Looking forward to that. My last question is franchise brands down 9% in the year, so you have an easy comp going forward. Do you expect growth in franchise brands in '19? And maybe is it too early to start asking about 2020? Thank you?
Brian Goldner:
Yeah, yeah. I don't want to comment on franchise brands only because it's early, early days, and I wouldn't give you guidance by a product category at this point. Remember that our franchise brands in 2018 were brands that were strongly supported by Toys-R-Us. The impact is clear. We've described how that happens. But underlying that, we did have, in the fourth quarter, three of those franchise brands grow with Magic and Monopoly and Transformers. And, again, I feel like we have real opportunity as we go forward. We saw real momentum even though the brand didn't absolutely grow in the fourth quarter with Play Doh. So look, I feel that we're on a good track with great innovation and great teams on those brands.
Gerrick Johnson:
Right. Thank you, Brian. I'll see you next week. Thanks.
Brian Goldner:
Yeah, see you next week. Thanks, Gerrick.
Deborah Thomas:
See you then.
Operator:
Thank you. I will now turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Management's prepared remarks will be posted on our website following this call. We look forward to seeing many of you at our investor event at Toy Fair next week, Friday the 15th. Thank you.
Operator:
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - Vice President of Investor Relations Brian Goldner - Chairman & Chief Executive Officer Deborah Thomas - Executive Vice President, Chief Financial Officer, & Principal Accounting Officer
Analysts :
Michael Ng - Goldman Sachs Eric Handler - MKM Partners Arpine Kocharyan - UBS Stephanie Wissink - Jefferies Felicia Hendrix - Barclays Bank Greg Badishkanian - Citi Jaime Katz - Morningstar Drew Crum - Stifel Susan Anderson - B. Riley FBR Tim Conder - Wells Fargo Ray Stochel - Consumer Edge Research Linda Bolton-Weiser - D.A. Davidson Gerrick Johnson - BMO Capital Markets
Operator:
Good morning, and welcome to Hasbro’s Third Quarter 2018 Earnings Conference Call. All this time, all participants will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions]. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you. And good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our earnings release was issued this morning and is available on our Investor website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our Investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which include these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the release and presentation. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone. And thank you for joining us today. The global Hasbro team is effectively working through a disruptive year. Our third quarter results reflect last Toys“R”Us revenues in the US, Europe and Asia Pacific, but also showcase the progress we are making to add a broad array of new retailers to lower retail inventory in major markets and to drive a digital-first orientation around storytelling, innovation and growth across the Blueprint. The US and Canada teams have advanced this strategy the furthest and we are making progress. In the quarter, we recaptured about one-third of the US and Canada Toys“R”Us revenues heading into the holiday and we had orders for more that didn’t get shipped by quarter end. Operating profit in the US and Canada segment was also up in the quarter. While there are a number of factors affecting global markets, including an evolving retail landscape and challenging macroeconomic environments in markets like the UK and Europe, Russia and Brazil, our response to these factors is deliberate and measured to capitalize on our Brand Blueprint strategy with audiences and consumers. Just over one year ago, Toys“R”Us filed for Chapter 11 bankruptcy and put into motion a process which ultimately resulted in the rapid closing of most of their stores, including all stores in the US, UK and Australia, and transitioning to new owners in select markets. In certain markets, this transition is ongoing. We continue to believe this is a near-term retail disruption that will last for the next few quarters. Our established and differentiated Brand Blueprint strategy has enabled us to transform and we’ve invested in industry-leading brand building capabilities. To best position our company for profitable future growth, we need to continuously drive new ways of competing. We’re becoming a more agile, modern and digitally-driven play an entertainment company. At this pivotal point, it is critical we have the right teams in place with the right capabilities to lead us into the future. As we continue to transform, we took actions which impacted our global organization. We’re focusing our teams on the most profitable, differentiated and strategic areas of our business, while aligning our resources and costs to drive profitable growth. Hasbro is executing robust plans for this holiday season with a broad and growing array of retailers. Following Toys“R”Us liquidation in the US, the third quarter was the first quarter without the retailer and it is clearly visible in point-of-sale at brick retail, which was down globally for Hasbro brands in the low-teens for the quarter and increased slightly through the first nine months of the year. Looking at the US data more closely, where the consumer had direct access to the brands and products they were seeking, Hasbro’s online POS increased high single-digits in the third quarter and increased double-digits over the first nine months of the year. Hasbro has invested to establish a leading presence online. According to One Click Retail, through the first nine months of the year in North America, Hasbro is the market share leader on Amazon in the Toy & Game category. In the US, Toys“R”Us liquidation and stores closings drove an incremental 2.5 million units sold through the first half of this year versus a year ago and impacted the third quarter’s unit sales. However, The NPD Group data indicates that 83% of industry purchases made at Toys“R”Us during the liquidation in the US would be given away by the end of the third quarter. In recent weeks, retailers are activating their share recapture plans for the holiday period. Many retailers set their shelves later in the quarter to begin their holiday efforts. But retailers are stepping up to capture the Toys“R”Us market share. Hasbro's channel strategy has enabled us to open a significant number of new doors at retail. But this also drives new requirements for our US supply chain. We're working with a greater variety of retailers that have differentiated shipping requirements. Our growing retail footprint adds retailers shipping smaller quantities per truck to take product closer to the holidays and require more carton volume than previously, including more cartons of high demand toys and games later in the quarter. In fact, Hasbro shipped more products domestically in September than ever before, and we were unable to meet all the demand within the quarter. As a result, approximately $50 million of US third quarter orders shipped in the first week of the fourth quarter. By mid 2019 we'll add a Midwest warehouse to better meet demand, shorten delivery time and reduce trucking mileage to our retailers’ distribution centers. We're also working closely with our retailers in new innovative ways including sharing warehouse space to dramatically reduce delivery times. While our US retail footprint is growing, our retail inventory declined by 17% versus a year ago. And we have maintained our cost of business across retailers. We have story-led innovative brands and products to successfully support retailers and consumer demand for the 2018 holiday period. And importantly, we expect to return to growth in 2019 and future years. Where the retail disruption has been mitigated and the retail transition moved more quickly, you can see the resilience of our business and our brands. For example, in Canada, where the Toys“R”Us transition has already happened, our revenues and point-of-sale were up for the third quarter. Europe and Asia Pacific are behind both Canada and the US in respect to retailers share recapture and Toys“R”Us ownership transition. In Europe, as previously discussed, we began 2018 with excess inventory at retail. We're making meaningful progress with retail inventories down over 20% and it will take through the end of the year to complete our efforts. A rapidly evolving retail landscape where consumers are shopping across borders and traditional retailers are struggling, added to the challenge of rightsizing our inventory. Revenues from omni-channel and online retailers are growing but haven't yet offset the decline from Toys“R”Us and other retailers. As our retail and consumer landscape evolves, we are building innovation across brands, price points and channels. Global revenues for several Hasbro Franchise Brands grew in the third quarter, including MONOPOLY, MAGIC
Deborah Thomas:
Thank you, Brian. And good morning everyone. As the year progresses, our global teams continue to manage through a dynamic and challenging environment. Retail disruption, which is not limited to the impact of Toys“R”Us has complicated our efforts to clear inventory in Europe and to address challenging operating environments in other global markets including the UK and Europe, Russia and Brazil. Despite revenues lower than a year ago, our operating profit margin held up well this quarter. A combination of less favorable revenue mix, negative foreign exchange impact and steps to end 2018 team with clean retail inventory offset lower royalty, advertising and administrative costs. As Brian discussed, we continue to transform Hasbro. Based on organizational actions to ensure we have the right talent and capabilities to profitably grow going forward, we expect to record a charge a $50 million to $60 million in the fourth quarter of this year relating to severance. While this will result in $30 million to $40 million of annual savings by 2020, most importantly, it will ensure we are well positioned with the right talent for success in the evolving marketplace we see ahead of us. We remain focused on growing Hasbro over the long-term and continue investing in brands and entertainment to drive future performance. We’ve also returned $422 million in cash to shareholders thus far this year through our dividend and share repurchases. Within our segments, the US and Canada segment revenues declined 7%. Toys“R”Us in the US is now fully liquidated. The Canadian business was sold in the early part of 2018 and is now operating under the new ownership team. Hasbro Gaming revenues grew double-digits and Franchise Brands were up slightly. Partner Brand and Emerging Brand revenue declined in the quarter. Importantly, retail inventory is down significantly. With no US Toys“R”Us shoppers this quarter and retailer activation still rolling out, point-of-sale was down in the low-teens for the quarter yet remains positive year-to-date. Absent the impact of Toys“R”Us in both periods, point-of-sale was up in the quarter and year-to-date. U.S. and Canada segment operating profit increased 4% and operating profit margin was 24.5%. Favorable product mix and lower royalty expense contributed to the improvement in operating margin. In the third quarter of last year, we recorded $18 million of bad debt expense associated with Toys“R”Us. Retail continues to change and last week Sears filed for bankruptcy. Sears represented less than 1% of overall Hasbro revenue last year and our bad debt exposure is immaterial as we have closely managed the account for some time. International segment revenues declined 24%, including a negative $30.3 million impact from foreign exchange. Revenue declined in each region during the quarter. Emerging Brand revenues increased, but the other brand portfolio categories declined. Europe revenue was down 29%, reflecting several factors tied to the evolving retail landscape. Lost Toys“R”Us revenues contributed to the decline. The UK stores are closed liquidating early in the year. France and Spain are undergoing ownership transitions. And while we aren't doing meaningful business with them now, we look forward to working with them go forward when the transitions are completed. We are also aggressively working to lower retail inventories across the region. The team has made significant progress and will continue these efforts go forward. We believe we will work through this issue by the end of 2018. Currency negatively impacted Europe revenues by $11.3 million. In Latin America, the political and economic environment continued to negatively impact our results, especially in Brazil. Currency devaluation had a negative $16.4 million impact on revenues, accounting for more than half of the quarter decline. Point-of-sale increased slightly in the quarter and is up year-to-date behind strength in Mexico. In Asia Pacific, Toys“R”Us impacted Australia as the retailer is no longer operating and the share recapture is ongoing. In Asia, Toys“R”Us is operating, but we have limited our shipments as the sale of the business has not yet been completed. Asia is also facing a difficult comparison with the strong TRANSFORMERS business last year, but is poised to capitalize on the launch of Bumblebee in the fourth quarter and into 2019. Currency had a negative $2.5 million impact to Asia Pacific's revenue. Across the International segment, macroeconomic factors and retailer health continue to impact our decisions around extending credit to certain retailers. While this has resulted in an improvement in our DSO, it has impacted our revenues in the near-term. International operating segment profit declined to $66.3 million. Lower revenues combined with higher costs to clear inventory drove the decline in operating profit. Entertainment and Licensing segment revenues increased 45%. During the quarter, we signed a multi-year digital streaming agreement for Hasbro television programming. This happens every few years and we last signed such a deal was in 2015. Revenue from our share of the 2017 My Little Pony theatrical film also added to the quarterly revenue increase. In addition, the adoption of the new revenue recognition standard continued to contribute to higher revenues in the segment. This standard has impacted each quarter this year as revenue spread more evenly throughout the year. The segment's operating profit increased 99% on higher revenues, favorable mix and lower costs. Overall Hasbro operating profit margin declined 10 basis points. Given year-to-date trends, we now anticipate full year operating profit margin will decline versus a year ago. As Brian discussed, we believe we can return to profitable growth in 2019 and we are taking the steps to ensure we can grow operating profit margin over time. Cost of sales as a percentage of revenue increased 100 basis points in the quarter. Favorable product mix from higher revenues in certain gaming brands such as MAGIC
Operator:
Thank you. At this time we’ll be conducting the question-and-answer session. [Operator Instructions]. Our first question is coming from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng :
Great. Thanks for the question. I have one for Brian and one for Deb. For Brian, you mentioned that you guys have captured about a third of the Toys“R”Us revenue going into the holiday. Do you expect to fully recapture all that Toys“R”Us revenue over time? And if so, does it happen in 2019 or 2020? Basically, how long do you think it’ll take to capture the remaining two-thirds? And then for Deb, I just had a question on EBIT margins, EBIT margin is being down this year. Could you just put some bookends on the expected decline? Will it still be in the 15% range between 14% and 15% or worse? And do you expect operating margin expansion in 2019? Thank you.
Brian Goldner:
Thanks, Mike. Good morning. On the US business and Toys“R”Us share recaptured, the team has made tremendous progress and that’s what we’ve been talking about making up the difference. And in fact, we’ll continue to see in the fourth quarter this year additional progress as more retailers have begun to kick-in with their holiday plans and we’re seeing more robust plans come. We’ve added just over the last year -- as part of the 21,000 new doors of retail that we've opened in the US, we've added a 10,000 of the 21,000 just over the last year. So that continues to allow us to expand our channels, continue to work with our major retailers, you'll see them announcing and launching their plans over the next number of weeks, but also additional channels based on a really robust product development strategy. This enabled us to develop product at multiple price points. So as we go into 2019, we certainly believe we'll continue to make up to the Toys“R”Us difference. Our goal in holiday 2018 is not to necessarily make up the Toys“R”Us difference this year. In fact, what we're working on with our retailers is to ensure we get to a new higher level of commitment and capability with those retail relationships. And that we have strong sell-throughs through the holidays, setting us up for a new higher level of retail support in 2019. As we go into 2019, we're very enthusiastic about the lineup. We have strong new initiatives coming from franchise, partners and gaming. And we certainly believe we will return to growth. And as Deb mentioned, we believe this will be profitable growth as we continue to bring forward new initiatives across the franchise. I'm not going to comment specifically on making up Toys“R”Us but as I said, we're very committed to 2019 being a year of growth. And we'll going to -- we'll see that as we stabilize Europe, in 2019 we will return Hasbro to growth.
Deborah Thomas:
As far as our operating profit margin, in July, when we talked about Q2, we still had the majority of the year for revenue and profit ahead of us. And we had a plan that would have delivered our operating profit margins that were kind of in line with last year. As we look forward, the US and Canada segments on track we talked quite a bit about that, Brian just elaborated on that, we feel pretty good about that. Europe is a little bit worse than we had thought. And it's brought our margin expectations down a bit. We do remain committed to clearing up the issues that we have there this year, clearing up the inventory, that's impacted our gross margin a bit too. We've had more close-outs than we thought we would have. Typically we would have gotten a higher margin on those as we sold them out throughout the year. And Toys“R”Us took some of those, but other retailers are and these are close-out retailers that are going through too. So it's not our traditional retailers. Those gross margins continue to have -- continue to carry the gross margins that we would expect. So just what we see based on mix, and the mix of the products we expect for the rest of the year, we would expect a lower operating profit margin than last year. We also highlighted some of the charges that we're going to be taking in the fourth quarter. We do expect to take $50 million to $60 million charge in the fourth quarter, relating in this case, specifically the severance. However, underlying, there's no -- nothing that will cause us to not believe that we can grow operating profit in the future. I think this is a year of transition for us and there's been more of a bit of a transition in Europe than we thought but it's working its way through. We're seeing good performance in the US. So we remain positive about -- very positive actually about the future.
Michael Ng:
Great. And do you have any comments about '19 margins or whether it’d be up or down or is it too early to tell at this point?
Deborah Thomas:
No, I think our expectation is that they'll certainly be up from what we report for 2018. And if you look at the line items in our P&L even for this quarter, despite the disruption in revenue, we continue to control our costs and we continue to invest where we said we would from a production standpoint, royalty standpoint, product development, because as you know that’s where we say we're investing for the future. So we continue to make those investments and keep our -- and are keeping our cost in line as well. So there is no reason why we wouldn't expect that to increase in the future.
Michael Ng:
Great. Thank you both.
Brian Goldner:
Thanks, Mike.
Operator:
Next question is coming from the line of Eric Handler with MKM Partners. Please go ahead with your questions.
Eric Handler:
Yes, thank you very much. A couple of quick things for you, Deb. First, advertising came way down as a percentage of revenue on a year-over-year basis. And this year, you seem tracking several -- a bit lower than last year. How sustainable is that advertising as a percentage of revenue to get sort of into that like 9.3% area versus like the 9.6% area. Is that something that can continue on in the future or is that going to have to increase as more products come out?
Brian Goldner:
Well, let me talk a bit about that. What we're really seeing obviously in part that dollar decline you saw in the third quarter has a lot to do with our plans and expectations to support our fourth quarter initiatives as we saw where our retails -- retailers are expanding their efforts and we're getting into the holiday season. Having said that, we've been talking for some time about how using a digital orientation and social listening and scraping were getting better and better at targeting our media. We're able to get more economies in our developed economies like the US and other media savvy markets. We're still spending at market leading levels where we're trying to establish new brands and also build new brands around the world. But I do believe that you'd see that advertising would be in that 9% to 10% range and probably at the lower end of that range, both in 2018 and beyond.
Eric Handler:
Great. And then one other question for you. Entertainment, the entertainment and license business got a nice increase in revenue. One of the reasons was -- is that the Netflix deal from four years ago that is now fully renewed?
Deborah Thomas:
As we look at it, we did renew a digital streaming deal that we had from I think ‘15 was last time we did. And we also are getting revenues in from our My Little Pony
Eric Handler:
Great. Thank you very much.
Operator:
The next question is from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Hi, good morning. Thank you. You mentioned inventories were down significantly at retail. Is there a chance you could give us what that looks like ex-Toys“R”Us? Because Toys“R”Us is a specialty toy retailer. They were more able to take on inventory ahead of holiday season than for example a mass retailer that's a little bit time sensitive. How much is retail inventories actually down ex-Toys“R”Us? And then I have a quick follow-up. Thank you.
Brian Goldner:
So if you look at Europe, obviously Toys“R”Us had less of an impact in Europe and our European inventories are down -- retail inventories are down by more than 20%. In the US obviously our retail inventories are down 17% and we’ve seen that by retailer across the board. So our retail inventories by our brands and across other retailers are down. Recognize, as you're moving more to omni-channel and online retailers, those retailers are taking fewer week supply and in part the changes we made in Europe and the update to eliminating excess inventory is that Europe is actually making very good progress working with new retailers and omni-channel and online retailers as we are in the US and both -- in both cases those retailers take less week supply. So our big partners, as well as that expanded retail channel footprint take less week supply. So these are real retail reductions across our business and then certainly Toys“R”Us has some impact.
Deborah Thomas:
And Arpine I would just add to that too. I mean especially as you look at Europe our inventories are down significantly as well so.
Arpine Kocharyan :
Okay, thank you. Then our checks have shown some surprising softness in NERF into Q3. Could you give us the sense whether it is just a function of sort of very tough comp since the brand did so well last year in Q3 I remember? Or is it that we are seeing some structural change in terms of retailer willingness to take on more bulkier items that are more fit for online, which could mean that Q4 could be a little bit better, because that’s more just in time inventory management and online seems like it’s doing -- it’s still doing well?
Brian Goldner:
Yes. The biggest impact in Q3 to NERF was the fact that a year ago Toys“R”Us supported the NERF Fest which originally began in US is now rolled out globally in 2018. And that represented significant linear feet of space and inventory a year ago. In addition, the liquidation in the second quarter certainly impacted unit sales that were up in Q2 and then down in Q3, particularly around some of the basic products. What we are seeing is strong growth of the Rival product, those are the round projectiles. We’re seeing a launch -- launching seven new blasters in Q4. And so we’re very excited about getting new innovation out to the market and clearly that’s performing well. The brand also does perform as you indicated online quite well as people get access directly to the products they’re looking for across the NERF range. So we feel good long-term in that NERF. We’ve seen a few other competitors -- some people have noted competition in the category. But we’re going to continue to add innovation this fall. We have LASER OPS, which is a whole new innovative way to play with great out of the box play. And then we have a lot of new innovations coming for first half of ‘19 including NERF Overwatch and NERF Fortnite. And then we’ll have additional new innovation coming in NERF that we will share with you later in 2019.
Arpine Kocharyan :
Thank you. And one more if I may. Brian, there is a lot of excitement both in the marketplace, as well as investor community about MAGIC
Brian Goldner:
Yes. First of all, I think we should start by talking about MAGIC
Arpine Kocharyan :
Great. Thank you.
Operator:
The next question is from the line of Steph Wissink with Jefferies. Please proceed with your question.
Stephanie Wissink :
Thanks. Good morning, everyone. Deb, I wanted to just come back to your comments on Europe and the partner brand inventory. I'm wondering if you can give us a sense of the Q4 versus Q3. I understand it's going to continue through the end of the year, but are we getting toward the tail-end of that cleanup? Should we expect the fourth quarter impact to be smaller or larger than what you've just experienced in Q3? And then Brian, a question for you just on NERF. I think that there's a point of focus, just understanding a bit around the distribution changes in that brand in addition to the sales cadence with Rival, Overwatch, Fortnite, do you expect to gain some new distribution into maybe non-toy or non-traditional toy channel or into other areas of your mass retailer footprints, and areas like entertainment and sporting goods? If you could talk a little bit about distribution expansion for NERF that would be helpful? Thank you.
Deborah Thomas:
Good morning, Steph. I'll take the inventory question first. I think that as we look at our inventory, both at retail and at Hasbro, we have said we remain committed to deal with this issue in 2018. So, I can't specifically say whether the fourth quarter is going to be up or down from the impact on our gross margin from that. But we just absolutely remain committed to getting it done. And by the end of 2018, we do believe that will be behind us.
Brian Goldner:
Alright. And then if you look at NERF, Steph, you're absolutely right that NERF is a brand that resonates everywhere. But certainly, we are adding significant new points of distribution. We have lots of new retailers as part of our expanded channel strategy, who have come on board, including an array of sporting good retailers, some of the fan-type retailers, electronics and gaming type retailers. As we get into NERF Overwatch, we're very excited because not only do we have great blasters, but we're really allowing people to role play and play blasters, very much bringing the game to life in real life, outside of the game and then later in NERF Fortnite. Again, very character-forward, based on the strong storytelling of those brands and we're very excited about that. Then we'll get into some new innovation for 2019. And we'll share that innovation closer to when we launch. But overall, NERF's footprint continues to expand. And I do think it's important to note that it's just the disruption of Toys“R”Us we talked about a year ago in NERF Fest. And recognize that the Q3 for Hasbro -- Toys“R”Us was it's largest in Q3 last year for Hasbro. It was prior to any liquidation. It was when they were restructuring their business and we believed that they would continue. And then behind Q3, Q4 was the second highest quarter for Toys“R”Us last year. And so, it goes back to where the impact will be. But as we finish this year, we put the European excess inventory issues behind us as well as Toys“R”Us.
Stephanie Wissink :
Okay. Just one final question for us. I just want to make sure I heard you correctly. A $50 million tail-end of Q3 shift into Q4. Was there any other timing lags or shifts that you think would be worth calling out just in terms of order of magnitude as we should think about modeling Q4 versus Q3 on a total sales basis?
Brian Goldner:
Yes. That was the impact. And again, the team had recognized already that we are going to such an expanded universe of retailers that we were already well underway in establishing a new Midwest warehouse. It's a very innovative approach. And it will also enable us to reduce the mileage to our retailers' distribution centers which obviously helps to mitigate some of the other cost increases we've seen. And we should save some monies there. It gives us also an opportunity to try some innovative approaches with some of our retailers and sharing warehouses, where we can move very quickly to replenish, given several retailers are going to a lower week supply inventory. And so, we see this is again a step up in Hasbro capabilities. And many of these new capabilities we've brought on board in North America and in the US. We're marrying that to our European business. And that's what you're seeing us do in real time and rapidly so that Europe will follow quickly on the successes and the momentum we're seeing in the US as we go through this disruptive year, and again, put the Toys“R”Us business behind.
Stephanie Wissink :
Thank you.
Operator:
Next question is from the line of Felicia Hendrix with Barclays. Please proceed with your questions.
Felicia Hendrix :
Hi. Good morning. Thanks. Hey, Brian. Just stepping back for a second, I think you and Deb really have clearly laid out the various headwinds that you faced in the quarter and maybe some of those -- well, obviously, some of those were not expected when you talked to us in July. But if you kind of look at where you guys came in relative to the expectations that were out there, on a revenue basis at least, you actually came in better in Franchise Brands than Hasbro Gaming. And so, the real miss seemed to be significant declines in Partner Brands. So, I was just wondering if you could kind of layer that into your overall commentary because with that line being disproportionately affected by the issues you mentioned, I'm just wondering if we can understand what exactly happened there and then how both company and retail inventory levels are in that segment?
Brian Goldner:
Yes. I think it's absolutely right on. In fact, if you go across the Partner Brands -- and let's focus on first year-on-year on Disney Princess and Frozen, last year, we had a number of entertainment initiatives that were supporting the brand, including Moana and Beauty and the Beast as well as some television led initiatives that didn't really repeat this year. In Star Wars, remember, last year, this was when Last Jedi product was setting. So, there was a sizable amount of inventory and merchandising that was going on around the brand. And so, that wasn't repeated this time this year. So, that those two had major impacts to the business over that time. And then again, as we come off of the movie year, you saw some impact from Trolls and a few others. Now, offsetting that, we've seen very strong momentum on the MARVEL business. We're very excited not only about the performance of Avengers and Black Panther, but as we get into the fourth quarter, we'll support Spider-Man, the animated movie, which we're excited about. And then, of course, we'll have our own Bumblebee film, which I can't help but mention. The -- but I do agree that we were up against major entertainment initiatives from a year ago.
Deborah Thomas:
And as we head into …
Felicia Hendrix :
Well, I guess what I'm trying to get …
Deborah Thomas:
Sorry. As we head into 2019, we see that continued momentum around entertainment. In MARVEL, you've got Captain Marvel and Avengers. And then from Disney, we've got Aladdin and Toy Story. And there's another Spider-Man. There's Lion King and of course, Frozen 2, and then Star Wars
Felicia Hendrix :
Thank you for all that. It's really helpful. But I guess what I was trying to get to is there were some things that happened in the quarter which were likely not planned. I’m just trying to kind of navigate through this kind of unknown territory, right. But at the end of the day, other than the kind of changes that you talked about in Partner Brands, you seem to have kind of come in -- it wasn't like anything that happened was so surprising. And so, you just laid out Partner Brands and why they were down. Just I mean that would have been some declines I would think normally that you would have had in the quarter. But was there anything kind of specific related to Toys“R”Us or inventories or anything that would have hit Partner Brands harder than the others?
Brian Goldner:
No, I think that, again, year-on-year, we're up against these major initiatives. I think the notion of being a disruptive year is disruptive in a lot of ways. I guess the attention and focus on Toys“R”Us and moving to Toys“R”Us has people missing the fact that we're also up against some entertainment initiatives. I think it's important, to your point -- if you look at the US business, it's really leading the transformation of a company through this year. Both Franchise Brands and Gaming for us were up double -- Gaming was up double-digits. Franchise Brands were up. Our Emerging Brands are up overall. But Partner Brands are down but I think with good reason. And then, of course, we are focused on cleaning up any remaining inventories around all of our brands. And there are some Partner Brand inventories we're also cleaning up alongside of other inventories, particularly in Europe where in Europe our entertainment-led brands from the company do particularly well across Europe. And we have a lot of entertainment initiatives for 2019, as Deb said. So, we have a real commitment here to finalize and conclude all these inventory issues by end of the year. So, we're really set up well for what is a very robust entertainment year across our Partner Brand portfolio.
Felicia Hendrix :
Yes. Okay. Thank you. And then just for Christmas, consensus estimates call for a flat revenue growth. That seems kind of optimistic at this point. Do you agree with that?
Brian Goldner:
I think -- look, I think we're heading into a very strong holiday season. We have a lot of new initiatives set up. I think our goal is -- again, it will be the continued momentum in the North American business. We mentioned that the Canadian business was up in Q3 in both sales as well as sell-through revenues and sell-through. And that was because we had mitigated the retail situation because there’s new ownership of Toys“R”Us. So, what I think you're seeing is that our brands are really resonating with consumers, whether you see the online sales when you get out of the brick disruption, whether you see it in Canada and now Germany, Austria, Switzerland and Smith's has taken over that business. It's following rather quickly to what Canada looks like. So, as we go through these transitions, our underlying business is quite strong. Our brands are good. Consumers are very excited about what we're doing. It's just that, again, we've got to get through the disruption of the Toys“R”Us business. And as I mentioned, Toys“R”Us was largest for us in Q3 last year followed by Q4.
Felicia Hendrix :
And then last quarter, you said that you would expect to fully offset Toys“R”Us by the first quarter of '19. Is that still realistic? I know in your prepared remarks, you said it would take a few more quarters.
Brian Goldner:
Well, the reason we mentioned that Toys“R”Us takes a few more quarters is there's been a delay in the resolution of the Asian business of Toys“R”Us. As you know, the two owners are still trying to resolve their differences. And obviously, Asia and Toys“R”Us is -- Toys“R”Us performs frankly best around the world and Asia. So, that's an area for us where we'd like to continue to move forward with new ownership. And we're waiting for that resolution. And that's why we've left it out there that it may take a couple of quarters. But also remember that in Q1 last year, we did make some shipments to Toys“R”Us in the US and other markets that have subsequently liquidated because, again, at that time, Toys“R”Us had not announced their liquidation. So, we're just, again, framing for people. The fact is, we were in business with Toys“R”Us, albeit at a much lower level in Q1 of 2019. And the biggest quarters of impact versus year ago certainly are this quarter and next quarter. Next quarter is less than this quarter was a year ago. But again, just framing it out for folks.
Felicia Hendrix :
So, maybe US first quarter but then dealing with Asia, probably fully through by second quarter?
Deborah Thomas:
Well, I think we and the management there would hope so.
Felicia Hendrix :
Okay. We don't know.
Deborah Thomas:
It's taking a bit longer to get this actual ownership transition resolved than anybody anticipated. The only thing I would say about the quarter is just beyond Toys“R”Us is we are seeing the new retailers that are taking these orders are paying up this share. Some of them -- it's just the cadence is a bit different as how close they take it to when they want it. So, just from a cadence standpoint, we're looking at that. And we'll talk more about that at Toy Fair. But that's the only thing I would add beyond Toys“R”Us.
Felicia Hendrix :
Okay. Thank you. And then two just quick housekeeping. Deb, how should we think about the $30 million to $40 million in savings spread across 2019 and 2020? And then I was just wondering what tax rate we should use for 2019?
Deborah Thomas:
Well, we haven't given any guidance for 2019 for the tax rate yet. But I would say we expect to be slightly -- and when I say slightly, I mean slightly above the 15% to 17% for this year. And right now until we actually get all our budgets rolled together, we'll talk more about that at Toy Fair. I think that's a fair estimate to use for '19 as well, absent anything more specific. But -- and I'm sorry, I completely lost the other part of the question because I was thinking about …
Felicia Hendrix :
Oh! How we should spread the $30 million to $40 million in savings across '19 and '20?
Deborah Thomas:
Oh! Sorry. Yes. I was thinking about the tax rate. And you got me thinking about '19 tax rates now, Felicia. Thank you.
Felicia Hendrix :
I'm just excited about that.
Deborah Thomas:
Always my fun this early in the morning. But no, no. And again, I have to add -- because my head of tax would say absent anything else the US government comes out with to clarify tax reform more. But the $30 million to $40 million, we expect to achieve that full run rate by 2020, you will see some of it phasing-in in 2019. And some of it's just a bit about just timing. And we'll try to give some more guidance on the phasing of that when we get to Toy Fair as well.
Felicia Hendrix :
Okay. For now, would it be fair if we just spread it 25% in '19 and then the rest in 2020 or something like that?
Deborah Thomas:
We'll give more guidance in our 10-K and at Toy Fair.
Felicia Hendrix :
Okay. Thank you.
Operator:
Our next question is from the line of Greg Badishkanian with Citi. Please proceed with your question.
Greg Badishkanian :
Great. Thanks. I am wondering if -- did you mention that ex-Toys“R”Us that POS was up globally? Did I hear that right?
Brian Goldner:
Yes. So, if you take without Toys“R”Us, year-to-date POS was up globally. POS was also up including Toys“R”Us globally year-to-date. In the US, without Toys“R”Us -- because that's where really the biggest impact -- yes, POS was up in the quarter and in year-to-date. And in fact …
Greg Badishkanian :
No. I'm just going to ask you to quantify it up how much in the US?
Brian Goldner:
Yes. So, if you take, it was up in the single-digits in the quarter. And it was up across our Gaming Brands, Emerging Brands, Partner Brands. Again, it's without Toys“R”Us. And year-to-date, without Toys“R”Us, it's up mid to high single-digits across the board in every category.
Greg Badishkanian :
Alright. Good. And I know you gave some detail on the Partner Brands and entertainment impact. In terms of your company-owned Franchise Brands, was there any one or two brands that surprised you in terms of retail performance?
Brian Goldner:
Well, we're seeing great performance as we've expanded our retail channel footprint and continue to drive innovation with brands like PLAY-DOH. Really we’re seen that brand accelerate. It's one of our most global brands at very consumable price points. And the brand has performed very well. Really starting to build that momentum with a new array of product and new digital marketing orientation using social scraping and social listening. So, again, I think it's our new trend in the way we approach our brands and approach innovation. It was up sizably in the US but it was up all around the world. And so, as we expand our retail footprint, it's one of the brands that goes not only online with a quite sizable growth but also to a lot of new channels of retail as everyone can participate in PLAY-DOH's innovation, creativity, fun, and growth of the brand. And then in addition -- sorry. In addition, the Gaming business is doing quite well. MONOPOLY was up considerably behind both the original and the Cheaters Edition. MAGIC
Greg Badishkanian :
Yes. Good. Alright. That's helpful color. Thanks for running that out. And then just finally, any thoughts on the last-minute kind of shopping patterns for the year? So, Toys“R”Us was usually the place to go to get gifts ahead of Christmas. What does that mean for this year? Where do you think the shoppers go for that last-minute gift purchase?
Brian Goldner:
I'd say our team has done a fantastic job in working with all of our retailers. As we spoke to you last quarter, we were just in the midst of presenting those plans. And now, we're really seeing them come to fruition as we end the third quarter and enter the fourth quarter. Many of those retailers do merchandise toward the holidays later than a toy specialist who would have product on shelf beginning in July or August. And we're very excited about the expansion of retail space we're seeing at our major partners and retailers. You're going to see very exciting in-store experiences, expanded footprints, very exciting online efforts where we're bringing a lot of digital marketing forward. And so, I think that you're going to see, as I mentioned earlier, a linear footage for the toy industry that's quite sizable and very comparable to a year ago once we get into these last eight weeks of the year. And it's very exciting to see our brands come to life across our portfolio.
Greg Badishkanian :
Perfect. Thank you.
Operator:
The next question is from the line of Jamie Katz with Morningstar. Please proceed with your questions.
Jaime Katz :
Hi. Good morning. I'm curious about some of the forward-looking strategy that you guys talked about. You discussed modernizing the global organization. And I'm interested in hearing exactly sort of what that means and what the top priorities might be for that strategy. And that seems to be spurred also by these changing consumer behaviors that were mentioned in the slide deck that you guys offered. And I'm wondering if there's something secular that you guys have seen or are we just talking more of the shift to online purchasing and then the interest in more digital product offerings than in the past? Thanks.
Brian Goldner:
Hey, you're really seeing a transformation of our business across every area, in design and development, the way we go about storytelling and ensuring that we have great stories on every screen, from short form and social media, all the way through bespoke content. The way we're marketing, it used to be that digital marketing was one area of expertise that was in one part of one group in the company. And now digital marketing is embedded across the company. Data analytics and the way that we look at replenishment and working on online algorithms to ensure that our brands are available to people as they search for products for gifting, social listening and social scraping as not only ways to understand what people are doing and how to respond with great product but also so that we understand immediate responses to marketing communications we're putting out and how do we amend those or change those communications to optimize that for the consumer. We also really are forging new ground in content to commerce. This is where you're able to watch and stream content and make decisions. Literally, just click on the content with a chance to purchase product. We're seeing that really begin to work. And we've built great capabilities there. So, this is literally shoppable social content. I talked a bit about that. And we think this is the next new area where people will shop off their mobile phones. And then, of course, we’ve built the expertise for the teams because again an online -- global online team that's focused on the trends within online shopping, the channel teams that are focused on how do we expand our footprint with a product development strategy that allows us to get to different price points and different feature sets for products and different play patterns. So, again, across the board, we're seeing great progress here. And in Europe, we're marrying the strong progress that we've shown in North America. And that's all part of some of the changes we've made. The other thing is we have great leadership across our company. And our teams are quite strong with experts in so many new areas. And they want an opportunity to lead. And we want to give them an opportunity to lead at our company. And so, we've made changes organizationally to enable that to happen.
Operator:
The next question comes from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum :
Okay. Thanks. Good morning, everyone. Brian, can you talk about the product lineup and licensing program you had for Bumblebee relative to other TRANSFORMER films and how you'd expect the sales cadence to progress relative to prior TRANSFORMER film cycles?
Brian Goldner:
Sure. First of all, Bumblebee just began setting on shelves first in the US just in early October. We're already seeing very strong results out of the gate, albeit early days. And our fans are responding quite positively to the product that they've gotten thus far. Our major retailers have identified the property as a top-level property because it not only has great toy and game lineups but consumer products. Our teams are supporting it with digital games as well. And Backflip is offering new effort -- new elements within its EARTH WARS mobile game. The cadence is that the film comes out at the end of December in many markets. And then it will be a bit later in January in some markets. And we're still waiting on getting our date in China which is typical until later you go, and you show the film in China. And then they'll make a decision on the date. But certainly, it will happen likely after the New Year. And there are a few other territories where, for competitive reasons and for retail reasons, it's coming after the New Year. So, the brand’s impact -- the movie’s impact on the brand will certainly [Audio Gap] quarter and in the first quarter. And then, of course, the home entertainment windows for all of these brands, our Partner Brands, and certainly for Bumblebee are more pronounced than ever before as more people are watching entertainment at home. And we would expect that to come in the first half of next year, the home entertainment to come in the first half of next year. And this is all part of new storytelling around TRANSFORMERS and will continue with new television which is launched as well and also stream content for fans. And so, the brand has a robust lineup. And as we mentioned, in the US where we are a bit ahead on the strategy, TRANSFORMERS was up double-digits in the quarter.
Drew Crum :
Got it. Okay. And then just shifting gears or going back to MAGIC
Brian Goldner:
Yes. This has been an area of investment for us because remember that for MAGIC
Drew Crum :
Okay. Great. And then just one last one. Deb, the $50 million to $60 million of charge you expect to take in the fourth quarter, how much is that cash?
Deborah Thomas:
That's all cash.
Drew Crum :
It's all cash. Okay. Got it. Okay. Thanks, guys.
Operator:
Our next question is from the line of Susan Anderson with B. Riley FBR. Please proceed with your questions.
Susan Anderson :
Hi. Good morning. Thanks for taking my question. I guess just a follow-up on all of the questions on Toys“R”Us. Just curious, do you think that -- you had thought that you would be able to recapture all of those Toys“R”Us sales over time. Has that changed at all? Is the industry not going to go back to the same levels that it was at or is it just recapturing at a slower rate than you expected? And then I guess as we look out to 2019, is there market share opportunity maybe from some smaller manufacturers that sold at Toys“R”Us that don't really have the same opportunity to distribute elsewhere?
Brian Goldner:
Yes. No, I still and we still believe over time that we'll recapture the Toys“R”Us share. And in fact, there's nothing per se about this year that changes our belief about that. Obviously, in entering the second half of the year, you're up against big Toys“R”Us comparable numbers from a year ago. But again, as we move through the year, we're seeing other retailers step up. Our goal is to continue to partner with retailers globally. The one area that was a bit behind was just -- was in Europe because again we wanted to make sure that we made changes to the organization, to our approach to the market, our capabilities and also of course ensure that we exited all excess inventory by year end. And we're doing that. That's our plan. Then again, there are other retailers in the UK that have had some issues. And the team has worked to expand its strategy, the channel strategy to go after new online and omni-channel retailers. And again, that changes the way you send product to them and the weeks of inventory. But again, over time, we believe the demand for toys and games has been robust. The industry has continued to grow. What you're really seeing is the short-term disruption, as we've described.
Susan Anderson :
Great. And then the increased space allocation you're seeing from some of the big retailers, I guess does that change after holiday or do they plan on keeping a higher level of space dedicated to toys after holiday also?
Brian Goldner:
Oh! I think that Deb mentioned this earlier. I think it's important to note that the cadence of quarters will change over time as our retail channel strategy and retail footprint continues to expand but with different channels of retail without a big toy specialist in the US. That just changes the cadence of when product may hit shelves. Our retailers are very excited about market share opportunity in the second half of this year. Recognize that at retail, Toys“R”Us represented about $3.5 billion opportunity at this holiday for share recapture. And as we go forward, our goal, and we said before, is to not recapture all of those dollars this year but rather ensure that our partnerships with retailers enable them to see the success of being invested in the toy business and our business in particular and that as we go forward, having story-led brands that come out throughout the year in addition to other Franchise Brands and Gaming initiatives that come out throughout the year enables us to have great products to get behind and great initiatives to get behind throughout the year. That will become increasingly important, as we've said that story-led brands and entertainment-led brands become increasingly important. And that entertainment might just be social content or stream content or it may be bespoke episodic television or motion pictures. But increasingly to get a 12 month support from global retailers, the consumer insights tied to storytelling are critical.
Susan Anderson :
Great. And then just one last one. Maybe if you could talk about the changes you made at the corporate level. Where were these changes and how should we think about the impact on the business? Maybe if you could just provide a little bit more color on realigning the business that would be great?
Brian Goldner:
Sure. The way I view the changes is that over the last decade, we've been reinventing and reimagining our go-to-market approach. We're constantly mining consumer insights, shopper insights, retailer insights. And our north star has always been the Brand Blueprint over the last decade. We on-boarded a lot of new capabilities across the company. Recognize that half of our employees to date are new to the company over just the last six years. And these new experts are increasingly leading across design and development, storytelling, marketing, data analytics, social listening, and other new areas like shoppable social content. So we felt -- given the current environment, we felt there was an opportunity to make a step change in our organization and to go faster. And yes, there are some cost savings. But this also allows us to continue to invest in our team, in our brands and our capabilities. What I love about Hasbro employees is that they want to lead, and increasingly, they're being put in leadership positions that they both desire and deserve. This is all part of a comprehensive plan to return to growth in 2019 and beyond. And so, we had a strong commitment to diversity in our teams globally, a strong commitment to female leadership across the company. But that's really the context for the changes we've made to the organization.
Susan Anderson :
Great. That's helpful. Thanks so much. Good luck next quarter.
Operator:
Our next question is from the line of Tim Conder with Wells Fargo. Please proceed with your questions.
Tim Conder :
Thank you. I wanted to circle back on the company level inventories. Looks like good control progress there. One quick question. Did you all bring in or did you see any vendors that were on this side would have helped sales take any product deliveries in Q3 that would have potentially boosted your own inventories a little bit or boosted sale? Just trying to beat any unknown incremental tariffs. So, that's one question. And then related to future tariffs, we don't know what List 4 will be if it will even be implemented. But if it was 10% or whatever, how much would that impact you, as we would assume it would largely be just on business coming to the US?
Deborah Thomas:
Well, from an inventory standpoint, we had some small markets and new markets actually that accounted for that. If you take the FX impact out, our inventories were down. However, markets like India were trying to beat some -- not beat some but get ahead of some additional costs there. So, we see some increases in some of those newer emerging markets for tariffs. But with respect to the US, we did not see any. And Brian, do you want to comment on the future tariffs or we continue to -- I'll do it. We continue to look at the list and what could potentially be on it. We have markets that have tariffs now. The biggest was Brazil. They've had them for a while. And it just kind of adds to the price that's on top of what the import costs are and that impacts the consumer. So, we continue to watch. We can't react immediately. But we continue to look at where we're manufacturing product. Right now, about 25% of our product is manufactured in the US, and we just continued of what’s sold in the US. And we continue to look at moving our product to other markets. We've had a global supply chain project ongoing for a while now. But it's most important for us to have good quality, safe products, as we move them outside of markets that could be subject to tariffs.
Brian Goldner:
And I think, Tim, it's important to note that this fall for the first time we'll have PLAY-DOH manufactured in the US. And Deb said that I think we're probably among the leader in committing to make product here in the US for our market at 25%. That's quite sizable for the size of our market. And again, we're looking at new markets all the time and have expanded into new countries. And today, about 70% of our products made in China for global market and it will probably be closer to 60% out of China over the next year or two.
Tim Conder :
Okay. No -- and very helpful. Thank you. Deb, any color on the dollar amount that the new licensing agreement contributed to Q3, the Entertainment segment?
Deborah Thomas:
If you look at the increase, the increase really was made up of executing that agreement and the MY LITTLE PONY movie. We also had some revenue recognition shift, again that's a shift. Between the quarters, we've had that every year. But I won't specifically say what the amount was.
Tim Conder :
Oh! Okay. Well, yes. You said that before. That's why I wanted to get a little color on the specific amount but okay. And then lastly, you said globally or just in the EU, you thought you'd have the channel inventories cleaned up. And I guess more focused on LatAm and if you had any issues at all in China or not?
Brian Goldner:
Yes, I'd really say that we've said throughout the year that our inventory issues, the bulk of our inventory issues really were in Europe. We entered the year with too much inventory as we exited last year on certain initiatives with too much inventory. But again, the issues for this company had been focused around Europe. And we've now accelerated and are ensuring we're executing a plan to conclude those inventory issues at the end of this year.
Tim Conder :
Okay. Thank you, both.
Operator:
The next question is from the line of Ray Stochel with Consumer Edge Research. Please proceed with your questions.
Ray Stochel :
Great. Thanks for taking my question. So, for new retailers or additional shelf space being added after Toys“R”Us liquidations, do you have any sense as to what your incremental market share would be? And then can you say philosophically whether you think competitors are attacking this a little more aggressively but with maybe less of a long-term view than you guys had? And then one additional question on that profitable growth for 2019. Is that with or without or both adjusting severance in 4Q ‘18? Thanks.
Brian Goldner:
Yes. We've developed expanded channel strategy. But that begins with changing our product development strategy. So, again, the goal in driving profitable growth is to make the right product at the right price point for different retailers who go to market for different prices. So, if you're working with a dollar store retailer, obviously, you need to make a product that you can sell, and they can sell profitably for that price point. And so, that's taken a couple of years for us to develop. And now, we're able to take those products and move them around the world to different kinds of retailers. And we have a long-term commitment to continue to expand our channels. We also have a very strong commitment to and great success and momentum in our fan business. And we're focused on the fan economy, both direct-to-the-consumer as we've done products like our Sail Barge through HasLab and continue to communicate directly with the fans of our great brands and then increasingly through our retailers who focus on fans. There are several retailers out there who have added Hasbro products to their lineup because again they have gamers and fans of comic book brands, MARVEL brands that come to their stores. And therefore, MARVEL, Star Wars, and other collector-oriented products are perfect for their stores. And so, we continue to look at ways to expand our connection to those audiences. I mentioned earlier to going to new channels of retail for sporting goods around our NERF business and again in games -- a growing array of retailers are committed to our games business. And we're also developing new exclusive ranges of products to ensure that retailers can get behind our properties and products and they can have a unique positioning with those brands.
Operator:
Thank you. Our next question is from the line of Linda Bolton-Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton-Weiser :
Thanks. So, you alluded to some of the challenges in terms of supply chain in supplying a greater variety of types of retailers as you replace the lost TRU volume. Do you expect the actions you need to take along those lines to be completed this year or are you expecting to take some actions next year on a longer-term basis just to kind of adjust your supply chain situation in the US accordingly?
Brian Goldner:
Yes. As we mentioned, we're adding a Midwest warehouse which will enable us to manage that part of our business more effectively. We think that that will really help us to achieve our objectives. Recall, in the third quarter it’s probably our peak shipping period for product this year. And typically, Q3 is quite a high level. We just needed more doors of our -- if you think about warehouses and doors, we needed more doors. We have more differing kinds of retailers we're sending product to. They're not all full truckloads. Some of them are less than truckload full shipments. By putting a Midwest warehouse out there, we actually get cost savings because we're reducing the mileage to our retailers' distribution centers by more than 40% in doing that. And we believe that new warehouse footprint will really enable us to achieve our objectives in the US. And we'll continue to look at our global warehouse strategic plan as we go forward, as other markets adopt more of the capabilities we've seen work so well in North America. And that may have an impact on where we put warehouses.
Linda Bolton-Weiser :
Okay. And then can I just ask about next year? I know you don't want to go into too much about next year, but when we think about POWER RANGERS, it sounds like you're going to be recording that in Emerging Brands. It surprises me being that it could have a substantial revenue opportunity and you're going to treat it as an important franchise. So, can you just talk about when we could first see revenue? Would that be in April or very small revenue in the second quarter? Is there any way you can just talk about the POWER RANGERS expectations for what you're doing with that next year?
Brian Goldner:
Sure. First, you're already starting to see some of the POWER RANGER licensing revenues come into the company. And we indicated that in our Entertainment and Licensing business. And then in terms of toys and games product sales, that really begins in Q2 next year. There's a sell-off period for the prior product which is first quarter. We feel like putting POWER RANGERS in the Emerging Brand category is a good place to start. But you're right. It certainly in our estimation is a Franchise Brand in the making. And we're hoping and we're certain that our great team that is working on that brand out of the West Coast is very focused on ensuring that brand becomes a Franchise Brand in the future.
Linda Bolton-Weiser :
And then just for Deb, on the cash flow guidance for the year, I think you had $600 million to $700 million projected previously for the year. Should we think of that as $500 million to $600 million of operating cash flow for the year?
Deborah Thomas:
Well, I think on average, we did say $600 million to $700 million. I think that given the way the operations are going right now, we're probably closer to the lower end of that range. And maybe we'll be a bit below it, but we don't see it as a significant reduction to that range right now.
Linda Bolton-Weiser :
Okay. Thank you.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson :
Hi. Good morning. I have three questions, but they're very quick. I just want to clarify. So, margins next year, the comparison is GAAP or is it adjusted?
Deborah Thomas:
We will highlight that at Toy Fair. However, our expectation would be that they are adjusted margins. I mean that's typically what we talk about.
Gerrick Johnson :
Okay. Great. And the organizational changes, can you tell us exactly where they were, how many people, and what they did?
Brian Goldner:
So, the organizational changes in total represented a mid single-digit percentage of our global workforce. The changes were global in nature, really about as I indicated earlier, ensuring that we're able to continue to evolve the organization. We saw an opportunity to step change the evolution, to move more quickly. We have some incredible leadership across all the disciplines that I noted. And certainly, as we continue to change the nature of our business, where we're selling product, how we're selling product, the changes to the organization are reflected in that.
Gerrick Johnson :
Okay. Thank you. And then just on MAGIC, I know you're not going to give us revenue forecast or targets. But perhaps you can tell us a little bit about how that will be monetized. Will it be free-to-play? Also, when exactly is it supposed to launch? And was it ever expected to launch in 2018? Thank you.
Brian Goldner:
Sure. So, that Open Beta effectively is open to everyone. So, it's just the Open Beta as opposed to being on the market really is more of a delineation of when we begin our major marketing in earnest. So, if you'd like to play the product, it's available in Open Beta. And anybody who is listening can certainly go play the product. And if you’re not -- if you can't play the product, you can simply go on Twitch and watch the product being played and see the very favorable responses we're getting from gamers. So, the big pivot between Open Beta and the product on the market is just when we really begin marketing the product for the marketplace. In terms of when we're going to go, I think all these games -- we want to allow the team at Wizards to set the cadence. Obviously, we're taking all the feedback from our gamers. It's a free-to-play game. So, you can play the game for free. And then there are microtransactions that take place throughout the game play that are ways that we monetize the game play.
Gerrick Johnson :
Great. Perfect. Thank you.
Operator:
Thank you. At this time, I'll return the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob. And thank you everyone for joining the call today. The replay will be available on our Investor website in approximately two hours. Additionally, management's prepared remarks will be posted on our Investor website following this call. Thank you.
Operator:
Thank you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - VP, Investor Relations Brian Goldner - Chairman & CEO Deborah Thomas - EVP, CFO & Principal Accounting Officer
Analysts:
Michael Ng - Goldman Sachs Stephanie Wissink - Jefferies Arpine Kocharyan - UBS Greg Badishkanian - Citi Felicia Hendrix - Barclays Bank Drew Crum - Stifel Jaime Katz - Morningstar Tim Conder - Wells Fargo Linda Bolton-Weiser - D.A. Davidson Eric Handler - MKM Partners Gerrick Johnson - BMO Capital Markets Susan Anderson - B. Riley FBR
Operator:
Good morning, and welcome to the Hasbro Second Quarter 2018 Earnings Conference Call. [Operator Instructions]. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our earnings release was issued this morning and is available on our investor website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which include these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the release and presentation. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone, and thank you for joining us today. 2018 is unfolding as expected as our teams managed the liquidation of Toys“R”Us in many markets and addressed the rapidly evolving European retail landscape. As anticipated, revenues were down in the quarter, reflecting both lower Toys“R”Us revenues and the impact of its liquidation on the marketplace. Importantly, consumer takeaway remains positive, and retailer inventories declined. We were ranked number one in the G 11 markets every month in 2018 through May according to NPD and we are investing to deliver break frame innovation, compelling entertainment and a modern commercial organization. We’ve also maintained good operating margins; despite expense deleverage resulting from lower revenues. In addition to investing back in our business, we’ve returned excess cash to our shareholders this year, with an 11% increase in our quarterly dividend and the repurchase of approximately $113 million of Hasbro shares through the first two quarters. We anticipate repurchasing additional shares opportunistically throughout the second half of the year, which will take our total purchases beyond the $150 million target we previously communicated. With Toys“R”Us out of the U.S. market, retailers are executing meaningful plans to capitalize on the opportunity. This includes expansion of existing retailers, significant online programs, as well as new retailers delivering on unique consumer offerings. As we said before, we don't expect to recapture all of the lost revenue in 2018, but by 2019, we should have moved beyond Toys“R”Us. In Europe, our team is effectively addressing the evolving retail environment, which is characterized by a rapid growth in online purchases and the changing dynamics of brick-and-mortar retailing. The closing of Toys“R”Us in most markets coupled with additional retailer bankruptcies and ongoing retail challenges is impacting our European business and the industry in Europe this year. In fact, according to NPD toys and game sales in Europe are down through May. We also began 2018 with too much inventory at retail in a number of brands. These factors created a near term situation, which we anticipate will take through the remainder of 2018 to resolve. We accelerated our investment to create a modern commercial organization in Europe, with the right cost base for this new omni-channel marketplace. Our Brand Blueprint enables us to capitalize on this converged retail consumer behavior by delivering content to commerce, digital marketing and innovative product offerings across all channels of retail. Online point-of-sale for Hasbro products continues to grow at a rate several times faster than overall, retail. We've established a global online team to ensure that we are investing in the analytics, supply chain, and consumer programs which drive profitable growth. We are investing in digital media and marketing to develop direct-to-consumer engagement around the world. We are also creating online exclusive products and programs to support many of our retailers, including Walmart and Target and retail event such as JD.com's J.D. Day Amazon’s Prime Day and 11/11 Ali Baba singles day. We established a global channels team focused on the opportunity beyond mass retail, toy specialty and online. Activating across new channels begins with product development to create the right brands, products and price points for each channel and retailer, supported by the best retail partnerships and executions. We’ve made significant progress in the U.S. over the past few years, and this is the roadmap our regions are following and executing locally. In 2018, Consumer Takeaway is up for Hasbro franchise brands, Hasbro Gaming and Partner Brands. During the quarter, we acquired Power Rangers, further enhancing our story led brand portfolio. We see tremendous opportunity to expand this iconic property with a broader, more innovative line, which we will further develop both geographically and more deeply across retailers, while executing around Hasbro's brand Blueprint, including consumer products digital gaming and multiscreen content. Our line will be in the North American market in spring 2019, and will then roll out around the world. 2019 will be a transition year as retailers sell through the prior product. By 2020, the team will be well on its way to fully activating Power Rangers across the entire blueprint. Hasbro’s gaming portfolio is one of our biggest long-term opportunities. In the second quarter, our total gaming category revenues, including MAGIC
Deborah Thomas:
Thank you, Brian and good morning everyone. Overall, the Hasbro teams delivered a good quarter, despite challenges in the market. Revenues and profits continue to be negatively impacted by the liquidation of Toys“R”Us, both in terms of lower revenues and the carry-on effective steep discounts on the market. While the biggest revenue impact is in the U.S. Toys“R”Us affected many markets around the world. The retailer closed in major markets such as the U.K. and Australia and created ongoing uncertainty in other countries as potential acquirers had been or in process of being secured. These countries include Canada, Germany, Austria and Switzerland and in Asia where the sale process is ongoing. Hasbro's diverse product portfolio helped offset the margin impact of lower revenues. Growth in gaming brands such as MAGIC
Operator:
Thank you. [Operator Instructions]. First question is from the line of Michael Ng with Goldman Sachs. Please state your questions.
Michael Ng:
Good morning. Thanks for the question. I have one for Brian and one for Deb. First for Brian, it looks like the Wizards of the Coast and MONOPOLY revenue increased by $40 million combined, that’s a pretty meaningful acceleration, especially Q-on-Q. I was just wondering if you could help size the outperformance, whether that was from Dominaria versus Amonkhet or D&D and then I have a follow up for Deb.
Brian Goldner:
Sure. Well clearly we have seen great growth in both MAGIC
Michael Ng:
Great, thanks. And Deb, sorry if I missed this, but could you comment on how much the with Toys“R”Us and ex Toys“R”Us POS was up a global U.S. and international. And sorry, just Brian a follow-up, could you comment on with the margin differential looks like for MTG Arena versus the traditional card set. Are we talking hundreds of basis points or thousands of basis points better? Thank you.
Deborah Thomas:
So from a POS standpoint, we did say that PO, global POS was up in the quarter and year-to-date with Toys“R”Us and without Toys“R”Us it was down a smidgen the quarter but up year-to-date.
Michael Ng:
And Brian?
Brian Goldner:
Yes so, if you look at the business, obviously MAGIC is very profitable business for us and we haven't communicated the difference, but clearly we’re investing in Arena right now, so you have the software investments and we want to continue to build and launch the brand successfully, but over time, clearly the software is accretive margin to the analog game.
Michael Ng:
Great. Thank you, both.
Operator:
The next question is from the line of Steph Wissink with Jefferies. Please proceed with your questions.
Stephanie Wissink:
Thanks. Good morning everyone. I just want to follow-up on Michael question regarding the gaming business and Magic Arena. Brian, could you talk a little bit about that platform and that software investment. Is it possible, you could leverage some of that for other properties in the future?
Brian Goldner:
Well, we are certainly investing and continue to iterate for Arena. It’s very exciting to see as we are bringing on more capability to the number of people signing up in the closed beta and that our intention is we’ll launch Magic Arena this year, but then we’ll add to that a suite of other games around our MAGIC
Stephanie Wissink:
Thank you. Deb, if I could just ask one follow up on your operating margin commentary. I think on the first quarter call you said you would expect to achieve operating profit margins in line with 2017s level of 15.6%. On this call today, you said you thought you could approach last year's level. So might just be a small tweak in the wording, but could you maybe help us think about how your thinking about the operating margin target level for the year? Thank you.
Deborah Thomas:
Sure, Steff. On – there was a slight change, and what we’re seeing is just some pressures on some of our gross margin items as we go forward. So while we say that and we look forward, you know, we think the teams executed very well this quarter. Our inventory at retail is down in every virtually every region. You know our held inventory is up and it's up to meet primarily in the U.S. to meet the expected demand for the rest of the year. However, we think that there could be just a bit of pressure on that, but most, we could see the levels of last year, but most importantly, we still firmly believe that we’re set up growth in operating profit after this disruption from Toys“R”Us kind of gets worked fully out of our system.
Stephanie Wissink:
Very helpful. Thank you.
Operator:
The next question is from the line of Arpine Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Hi, thank you good morning. In terms order book for the back half, would it be possible to quantify how much competitors are absorbing currently in terms of what you actually have on the order book, and then I have a quick follow-up question on operating margin.
Brian Goldner:
Well Arpine, are you asking what our retailers are taking or do you say competitors?
Arpine Kocharyan:
Right. It seems to me that initial interest was given by end of August in terms of big retailers in terms of what you're looking at linear feed today, what they've committed in terms of absorption from Toys“R”Us. What they are adding in linear feed, any color for the backup would be helpful.
Brian Goldner:
Sure. While we are making significant and meaningful plans to capitalize on the opportunity with our retailers. Clearly, our major partners that we've been working with for years are stepping up in a number of different ways and that we are very excited about the plans that the team has put together in order for them to execute a share recapture plan recognizing the new U.S. alone. There's a $3.5 billion retail opportunity across the industry. And we have seen good industry growth year-to-date, so we expect that we – our retailers are excited about the opportunity and teams executing. I would say that between our major retailers that will -- are making plans and are stepping up, and the additional online opportunity as well as converge retail omni-channel opportunities and then some new retailers who are in many cases focused on specific audiences, whether that be gamers or fans or in the sporting-goods area, that you could see promotions and linear footage is similar to year ago. Now we’ve said, we expect to make significant progress this year, but we’re not suggesting that we are going to make up all the difference of Toys“R”Us this year. Because of course, we want to partner with all of our retailers to ensure that we not only get this great growth in their business but that that growth is sustainable over time so that we can be successful together as we continue to grow our business in the industry.
Arpine Kocharyan:
Right, right now that’s helpful. And then just back to the operating profit margin, first half is obviously down, that would imply for you to come in flat year-over-year that would have to imply that back half has to be up something like 200 basis points. Is it that your Toys“R”Us disruption, your expectation from Toys“R”Us disruption is less? Or is it that there is some mix that's happening in the back half that gives you confidence, you can make up that operating profit margin differential for the back half?
Brian Goldner:
Let me comment and I know Deb would comment as well. We have a lot of new initiatives coming in the second half of the year. We have a lot of new products. And we talk about our NERF business and NERF Fest we commented on. The lot of new product innovations, seven new blasters supporting 37 different markets across all the segments of NERF, so lot of innovative product coming into the marketplace. Obviously NERF enjoys strong operating margin given that's a franchise brand. We've seen great growth in BABY ALIVE. We've seen growth in our gaming portfolio. We continue to believe our games business will perform at a high level. So the mix certainly is beneficial as we continue to grow in these areas. And then as some of our issues continue to dissipate we work through the retail inventories and we work with our retailers again to build programs, all of that has a benefit and gives us leverage and operating margin.
Deborah Thomas:
We are seeing some continued retail disruption particularly outside the U.S. and that's been impacting some our credit decisions and in some of the emerging markets as well where we've not been extending the credit. So, we still believe that we still strive for that profitable growth that Hasbro has been about for the past several years. You hear us talk about all the time. This year, there's just disruption because of Toys“R”Us and we continue to watch the retail environment, but fundamentally we still believe in a very focused on operating profit growth after we work through this disruption.
Arpine Kocharyan:
Great. Thank you.
Operator:
The next question is from the line of Greg Badishkanian with Citi. Please proceed with your question.
Greg Badishkanian:
Thanks. Just few questions on Europe which is a little bit soft. Is it basically in line with the expectations and how much of the impact was from Toys“R”Us versus the retail dynamics there? Then also I think you mentioned NPD for the industry was down in the first half. How does the industry compared to Hasbro's POS?
Brian Goldner:
On the industry side the industry was up year to-date about 6% and if you take our business we were up similarly year-to-date. When you take out the impact between Easter to Easter. So, in Europe our sales decline was greater than the industry and it was really driven the couple – there are couple of markets where the industry was down particularly in the UK and in France as was our business and we continue to work through that. I think was heartening if you look at the lineup is our retail inventories are down and our shipments are down far more than our sell-through. So we've been able to get to a better place where we have cleaner retail channels and now new initiatives coming in for the second half of the year. And so I see that the team making great progress partnering with retailers and set up well for a good second half.
Greg Badishkanian:
And so that basically this is going according to expectations and did you mention Toys"R"Us impact?
Brian Goldner:
Yes. The Toys“R”Us, remember the Toys“R”Us liquidated in -- Toys“R”Us liquidated in the UK and then in Germany, Austria and Switzerland, there's a new owner. And then in France, Spain and Poland we have almost no activity but no new owners, so our expectation is that that business goes away. And that what's going on in Europe. So there's the impact across a number of different markets. Then Deb mentioned there are some credit terms that we had to work out in some of the markets and particularly in our emerging-market business we want to ensure that we're working with new retailers that they can only take product but pay us for that product and that's been part of the process as we go through growth in the changing retail landscape where you have the acceleration of online retailing and omni channel retail and you do have certain retailers who are landlocked and unable to compete multi-nationally across Europe and so their at a disadvantage versus online retailers who have access to the entire EU. And so those are the dynamics that we're seeing shift and change and that's how we're partnering with different retailers to ensure that we have a good mix and the right programs through the holiday.
Greg Badishkanian:
Thanks for the color.
Operator:
The next question is from the line of Felicia Hendrix with Barclays Bank. Please state your question.
Felicia Hendrix:
Hi. Thanks. Good morning.
Brian Goldner:
Good morning.
Felicia Hendrix:
Hi. So you guys have given us some color as to where you're now and how do you think a bit about the rest of the year? But admittedly it's still a bit difficult to model? So I'm just wondering do you think that second quarter revenue declines will be the worst of the year, Deb, I know you said the worst is now behind? But I did want some help thinking through that clearly with Toys“R”Us liquidation complete in the U.S., the worst is behind, seems like Europe there been has some lingering and also I don't want to take the U.S. too for granted because how much inventory do you think is currently being stuck in consumers pantries as they took advantage of the Toys“R”Us liquidation which could affect holiday period?
Brian Goldner:
Let me comment on the Toys“R”Us, the discussion about pantry. I'd say that remember that when Toys“R”Us was liquidating they didn't have access to any of the new initiatives that were coming for the second half of the year. We also have two big entertainment initiatives that come in a Spider-Man movie as well as our Transformers Bumblebee movie. The home entertainment windows come with new product around Avengers. We have additional product that's comes in the second half for Black Panther. So there's a lot of new product initiatives I noted, the new product initiatives for NERF and BABY ALIVE and really across the board. So that's not all -- that wasn't all at Toys“R”Us and certainly now we're working with our retailers on new product and new initiatives.
Deborah Thomas:
And we've said from the beginning Felicia you're right that we felt the biggest disruption would be in the early part of the year. From Toys“R”Us, so I'm not going to comment on whether we expect Q3 or Q4 to be up, but we think the biggest percentage impact certainly from the decline is behind us, because we're going into the bigger quarters of the year. Everything gets kind of magnified in the first and second quarter. So we think after this year the disruption in total should be behind us which is really what we're focusing on.
Felicia Hendrix:
Okay. Helpful. Thank you. And then, Brian, as you talk about your new retailer initiatives, I was just wondering if you could call out for us how much of that will be online versus brick-and-mortar? And then also how much of the Toys“R”Us business do you think transition for the other retailers? And how much do you think is lost permanently?
Brian Goldner:
I really don't think long-term that that business is loss as the result of Toys“R”Us going from the marketplace. The reason in part is that Toys“R”Us for us wasn't a retailer, there been some discussion out there that it was a more profitable retailer, that's not the case. In fact we can work with all of our other retailers and incentivized to do that. We're agnostic about how we grow. I think you're going to see linear footage expand this holiday as it has in past holidays because people are very excited about giving fans and families the opportunity to shop and have that wonderful Christmas holiday experience and give kids and families the opportunity to see product on display and immersive entertainment experiences at retail. Certainly there will be increased online programs and omni channel programs. Our team is working on number of content to commerce initiatives and other ways of connecting. And clearly every retail visit is been informed by at least three quarters of them are being informed by some online shopping as well where people are trying to determine what it is they're interested in. They may have look at a short video or some piece of content or search for the product. So I think what we're really talking about and what we've try to mention a lot is that this idea of converge retail is really taking hold not only in the U.S. but around the world. And so what we're providing and the teams are working on is that digital engagement and the in-store engagement that marries up, that connects consumers to our experiences where consumer insights, innovations and those story led initiatives whether it be some bespoke content or user generated content because our fans are so engaged all contributes to the to the process of selling.
Felicia Hendrix:
Okay. Helpful. And then just a finish on Power Rangers, as we begin to model that into the future, should we expect to be higher margin property versus your total operating margin?
Brian Goldner:
It should -- Power Rangers over time and we've said that the team will have the full array of brand blueprint initiatives by 2020. And by 2020 and beyond it should look more like a Franchise Brand.
Felicia Hendrix:
Okay.
Brian Goldner:
Obviously it's a Franchise Brand in the making because it's new to us and we need a little time to work through 2019 transition year. But yes, in fact one of the points of rationale to acquire the brand is that it is a brand that should operate like a Franchise Brand in operating profit terms which as we know our Franchise Brands enjoy higher than company average operating margin, and also a significant opportunity for growth given where the brand had been most recently.
Felicia Hendrix:
Great. Thanks so much.
Operator:
The next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Thanks. Good morning everyone. Brian, I wonder if you could comment on the potential for a tariff and any update on what Hasbro's doing in anticipation of that? And I think this is very topical little over year ago and you made the decision to move PLAY-DOH manufacturing to the U.S. And I think at the time you said you hope to have more then 3% of your manufacturing outside of China. So just want to get an update there? And then I have a follow-up.
Brian Goldner:
Yes. Thanks. So we do have 30% of our manufacturing today outside of China and we'll head toward 40% over just the next few years. We're manufacturing in a number of territories. For the U.S., we source 25% of U.S. revenues in the United States in manufacturing locally across five different states. We'll add to that, the PLAY-DOH manufacturing that will come this fall we're gearing up for that now. And so that should add that to our revenues garnered from U.S. manufacturing for the U.S. And so again, the U.S. business overall still receives 35% of its products outside of China, but 65% from Chinese manufacturing, and again we are moving more production outside of China. We found some great new partners and territories that provide very high quality product that can meet with our specification. And in terms of the tariffs we've been working with and talking to the administration and our congressional delegations to ensure we're communicating just how terrible an impact the ongoing tariff or trade war would be. Thus far we've only seen nonmaterial changes to the tariff schemes of other countries that don't really impact our business. Our toy business is not been part of the 303 designation that is currently been put in place. But we continue to monitor the situation and we continue to talk and firmly believe in a free trade environment as the best course for our company and for the industry.
Drew Crum:
Got it. Okay. Very helpful. And then going back to the Power Rangers side from your margin commentary and the guidance on the amortization, any detail you can provide in terms of revenue run rate you're expecting and I guess separate from that what are your plans in terms of content development and whether its television programming or feature films?
Brian Goldner:
Yes. So we're really excited about the new series that's just in early development. Obviously, we're working with the team now on the creative, but it was already underway by the time we had made the transaction. And as of the Beast Wars for TV series that we'll launch next spring, we have an arrangement with Nickelodeon through 2021 for the U.S. and then the TV show is distributed more than 150 territories globally. We're then working in earnest that on the next TV series and how you reinvent the brand for 2020 and beyond. We do expect to also have motion pictures over the medium term, so we'll add and have new movie development as well, and we really do feel this brand is very right for creative development, for engaging with our fans, kids and families audience. And I think you're going to see some really exciting product from the team already. Just the 2019 lineup is a very robust. We were developing that as a licensee at first and we've shown that to retailers. They're very excited. And you have to recognize that a lot of the prior product and business was being done with few retailers and certainly not in a global footprint. So both from the depth and breadth of retail as well as the breadth of geographic territories where the product will now exist both gives us an opportunity for growth.
Drew Crum:
And Brain, would you guys do the film in-house or is that something that you would outsource or partner with a larger studio?
Brian Goldner:
Yes. You know again we have a great production team that's come on board. And as part of the acquisition we brought over the team that's been working on the creative. We're so excited that they're on board. We're also excited the Haim is continued as creative consultant. And if you recall the movie that was done in 2017 was done in partnership with a studio, so our expectation is we would do that in partnership with the studio and distributed it similarly recognizing that we'll pick the optimal budget and the optimal creative to ensure that it's a profitable endeavor for both us and our studio partner and that we make those investments prudently around content recognizing. We understand what the return looks like. We did it successfully with the MY LITTLE PONY movie in animation. And this one we of course would share with a studio partner.
Drew Crum:
Okay. Thanks guys.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Hi. Thanks. Good morning. I'm curious given that some of the working capital metrics that you guys report have improved? Are you guys still sticking with the 600 and 700 million in operating cash flow expectations for the year? Or do you may be think you can come in at high end or potentially even exceed that number?
Deborah Thomas:
No. We still believe that our cash flow will be between 600 to 700 million and just given the pressure of on the year, we would probably be closer to the bottom end of that range than the top end.
Jaime Katz:
Okay. And then, can you remind me where the Paramount Bumblebee asset would be? Does that go into the other asset category and then you amortize it over time? I can't exactly recall the accounting process of that asset?
Deborah Thomas:
Yes. It's in our other long-term assets and you'll see that that we had the payment go out in the cash flow this quarter, our contribution, our cash flow is up for program production cash flow this quarter. And then it will be amortized over time. There won't be amortization associated with that until for 2019 though.
Jaime Katz:
Excellent. Thank you.
Brian Goldner:
The next question is from the line of Tim Conder with Wells Fargo. Please proceed with your question.
Tim Conder:
Thank you. Just a couple of questions. You've touched a little bit on Star Wars, but maybe what you're doing or potentially DISNEY is doing, as Star Wars appears to have kind of maybe hit a little bit of a wall of late. And then any comments on DISNEY PRINCESS? And then maybe Brian shifting to TRANSFORMERS, you commented someone on that obviously the difficult of year-over-year comp, but then the shift out of some of the properties. Are you looking leaning more towards a reboot or maybe just a little more colors you can give to us looking at over the next year or two here with the franchise?
Brian Goldner:
Sure. Star Wars in revenue terms was up a bit in the quarter and we're seeing POS up in the high single-digits in the U.S. even ex Toys“R”Us and up higher if you include Toys“R”Us. We're also engaging across a number dimensions not only kid oriented product but the fan oriented products performing quite strongly in Black Series. We had a very successful launch of our HasLab product which was the sale barge if you recall where we crowd-funded that and we ended up with nearly twice as many subscribers as we had required in order to move forward with that product. And then of course Episode nine comes December 20, 2019. What I've said all along we still believe which is that with Star Wars having more and more regular entertainment and visibility to that entertainment that the brand would contribute at a more sustained higher-level and that's what we're seeing is that in fact Star Wars will probably look similar to a year ago and the days of surging in a movie year and shrinking in a non-movie year probably behind us instead it just becomes a really strong contributor year for year and quite good for us. In terms of TRANSFORMERS, really given the timing of Bumblebee and the fact that we were able to put this new movie together that came directly out of all the work we had done in the writers room with all of these great creative stewards and it contributed to the thought process of future TRANSFORMERS, we were then able to get Bumblebee out for Christmas this year. And as you know the home entertainment window will then follow by a number of months, so really would end up in 2019 certainly in the first half of 2019. So to put another movie right on top of the home entertainment window for the Bumblebee movie really didn't make sense. And then you combine that with the fact that we have a new partnership with some great new leadership at Paramount in Jim Gianopulos and with Godfrey and the team they are fantastic. And Andrew Gumpert is running that business for them. And we felt that we had an opportunity to bring in new creative to think about the brand both including the current chronology and outside the chronology recognize that Bumblebee is back in the 80s, that's a very important time period for both the brand as well for fans and we wanted to tell some new stories. And so it gives us the opportunity to tell really new stories around the brand and we have more than 30 years worth of cannon and we continue to invest in new comics and new animated series to ensure that we're making those equity investments in new mythology in cannon for the brand. And a lot of opportunity, lots of different direction we can go in for the creative and we're looking at a number of different ways we may go into the future.
Tim Conder:
Okay, okay, helpful there. And DISNEY PRINCESS and then maybe one for Deb or Brian whoever wants to take this last one. The company inventories just wanted to revisit that. Deb you said it was primarily tilted towards and plan for the U.S., is that to maybe offset some potential tariff risk bringing that in earlier, smoothing out maybe the seasonal surge and freightenings, given that the challenges on freight for everybody? Or is there something else going on especially I guess given that POS continues to shift closer to consumer takeaway in Q4?
Brian Goldner:
Yes. So let me comment on Princess and then I'll comment on inventory and certainly, Deb can also give you great detail. The Princess business is down year-on-year obviously we’re up against some very strong comps from year ago where we had great entertainment for Beauty and the Beast and MOANA and other television oriented properties. And again we're innovating in the product line. You're going to see some great new product innovation for the holiday period this year and we'll continue to see the promotion around airings of airings of Frozen and Olaf's Frozen Adventure. And then we go into 2019, we're very excited of course that the next Frozen movie comes next holiday and we'll build the business around that and obviously incredibly excited for that as a key driver of that property. In terms of inventory we've talked about the fact that we got beyond some of the Toys“R”Us liquidation and we have gotten completely beyond the Toys“R”Us with liquidation in the U.S. And now the team is working on bringing in new product for these third and fourth quarters. We've said that we probably hold a little bit more inventory because again we want to have the inventory on hand domestically to deploy closer to the time of sell-through. Also we're working through with our retailers, because as you move from brick-and-mortar retail where you have longer weeks supply to online retailer where you have about half as many weeks supply. When you do on omni-channel it sort of a hybrid of the two, so it sort of in between, and we want to make sure we have product on hand, so that's part of the move that you're seeing here. And if you looked at our DI inventory or the product that's been direct ship versus domestic, you're seeing a bit of a shift in percentage terms moving a little bit more to domestic versus the direct import business. And that's really all you're seeing there. So predominately that inventory is all. In the U.S. there is a bit of growth and inventory internationally as we've opened up the Indian market as well as Japan and so we need to service those markets and a couple other places around the world where we're seeing a great growth, but it's almost all out in the U.S.
Tim Conder:
Okay. Thank you.
Operator:
The next question is from the line of Linda Bolton-Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton-Weiser:
Hi. I was wondering if you could comment on MY LITTLE PONY and how that's doing, and if you are still seeing some benefits to that Brand Franchise following the movie? And then just in general could you comment on your growth portfolio just in terms of really not having a lot of owned brand in that area. Of course you have the licensed DISNEY PRINCESS, but do you feel that you have what you wanted in terms of own brands in the girls area? Thanks.
Brian Goldner:
The MY LITTLE PONY brand has certainly benefited from the movie home entertainment windows and now the movies move from home entertainment into a lot of the streaming services, its performing quite well and we continue to see in markets around the world where the streaming is taking place and the brand continues to hold up quite well and the POS is good. Revenues were down a little bit in the quarter, but again, POS is quite strong as we move to the disruption and the liquidation at Toys“R”Us. Interestingly, as we've now gotten our TV series on the air on CCTV which is Chinese Television, we're seeing some great growth of MY LITTLE PONY in the China market behind that and you should expect to continue to see momentum in our brand as we've just launched the season eight in television and that will roll out around the world. And then again in the future we would expect to do another MY LITTLE PONY animated feature film, because again it contributed quite nicely and it's also a great way to tell story around that brand. We do have a great line up in our girl's portfolio. We continue to partner with the Walt DISNEY Company on Descendants, PRINCESS and FROZEN, and we're very excited about what's to come there. Obviously, we've also launched some fun new properties that appeal to both girls and boys and LOST KITTIES and LOCK STARS which are off to great starts. This is an area where we're using social listening and consumer insights to move quickly into the market. And again over time, FURREAL FRIENDS has been a contributor. So we again feel like we have a good lineup in our girls business. And then remember of course that BABY ALIVE is a new Franchise Brand. It's growing quite substantially. Lots of new innovation coming for the brand and performing at a very high level with a crazy amount of user generated content supporting that brand, in fact the statistics are there's been more than 7 billion views of user generated content for the BABY ALIVE franchise and so are really engaging with our fans online and in a modern story led way for that brand. So we feel good about our portfolio.
Linda Bolton-Weiser:
Thanks. Can I also ask about just following on the questions about the tariffs? If there were to be tariff, I mean, you've outlined how – what your exposure is manufacturing wise. But is there flexibility around pricing for the holiday toys? Or are those pricing decisions already kind of locked in with retailers in terms of the major programs. Would you have flexibility to take pricing if there were tariffs imposed in the second half?
Deborah Thomas:
We do have met – we have met with most of our retailers to look at the new line that's coming in for the second half of the year. We could always take pricing late in the game, but it is more challenging at this time of the year. As we said before over the long-term we can always reengineer product to take some of the cost out to keep the price point optimal for the consumer, but on the short-term it would have some level of impact to the consumer if tariffs were imposed.
Linda Bolton-Weiser:
Thank you very much.
Operator:
The next question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Yes. Thanks for taking my question and good morning. Two questions for you. First, Brian in terms of DISNEY PRINCESS, I'm just curious how big a lift did you get from Beauty and the Beast, the live-action film. As we look to 2019 not only do we have a lot in as a live-action film next year but there's also Dumbo and Lion King and is there a way for you guys to get involved with either of those two films with any type of product?
Brian Goldner:
Yes. The teams working on something on few of those live-action films, I won't comment yet on what those are. But in terms of the PRINCESS and FROZEN business, clearly Beauty and the Beast had a major contribution. Obviously we know how important storytelling is to fans and families across all brands, how it connects with character and story and certainly then enables us to use the insights around the story and innovation to build great product lines. So Beauty and the Beast contributed as did MOANA, as does Tangled then another properties as the Descendents, DISNEY DESCENDANTS on the DISNEY Channel original movie – as an DISNEY Channel original movie also contributed and we'd seen great continued sell-through of that product line that in the Descendents product line. And so no story is clearly important. Obviously in this period we're up against the fact that year ago there were a lot of those entertainment initiatives and so we are very excited about 2019 for Aladdin as well certainly for FROZEN that comes near holiday 2019.
Eric Handler:
Great. And just follow-up question on POWER RANGERS; wondered if you could sort of -- as we think about modeling this business what sort of -- is there a baseline revenue for POWER RANGERS and the additional brands acquired from Saban? And then when do certain licenses for toy product come back to you? Is that all next year. How do you think that? And what about renegotiating other consumer product licenses?
Brian Goldner:
Yes. I would have you think about POWER RANGERS overtime in terms of the proportionality of our toy and game business to consumer product licensing to look similar to what we do for TRANSFORMERS or MY LITTLE PONY. So would have a very robust toy and game line from us, and then a very robust consumer products coming from a number of different partners. I would imagine overtime to develop a similar size, number of partners to what we have for TRANSFORMERS or MY LITTLE PONY by 2020 and beyond. And 2019 you're absolutely right there's a transition period, the prior company's product is in market through March and then our product launch is either in March or April depending on where you are in the world. And so we get about nine months in market next year, but recognize there will be some amount of prior product that has to get move-through and sell-through in the early to mid part of 2019. So again, I think the best benchmark for our first full year effort would be 2020 where we're also able to activate entertainment and also work with our licensing partners. Many of the licensing partners that worked with Saban or partners that we work with before on PONY and TRANSFORMERS and so we think that the transition will be relatively seamless and we're also bringing on some key personnel from the POWER RANGER brand to ensure that that's the case.
Eric Handler:
Great. Thank you very much.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Good morning. Thank you. I have three questions. First on, I think that it's coming, it's a clarification of POS. As you know we look at POS in term of retail dollars and I know you and Mattel always comment on POS and wholesale terms. So can you just talk about the U.S. and global POS at retail in dollars excluding Toys“R”Us?
Brian Goldner:
Yes. If you take – if you look at -- take the data that we get recognized that the data that we have in POS and for the business is based on wholesale because that's what we get paid for that product. And then the up-and-down pricing that a retailer may exercise at any given period is really up to them using the discounts and allowances that we provide within the P&L of that property or that brand. So if you take global POS without Toys“R”Us, North America were up both year to-date which remember takes out the – we're up high single-digits that takes out the impact of the fact that Easter came in the first quarter this year versus the second quarter of last year and that's an important distinction. And then even if you look in the calendar within the quarter which means you have both -- you take out both the benefit of the Toys“R”Us, POS as well as the Easter we're still up in North America, but by less.
Gerrick Johnson:
Okay. Now, again just be clear. Is that wholesale dollars or retail dollars you're talking about? Because retail dollars we look at that because we can see if things have been discounted. We can tell that in wholesale dollars, so that POS at high single digits in the first time. Is that in retail dollars or wholesale dollars? Thank you.
Brian Goldner:
That's our wholesale, the way we can measure it is through what we sold that product for and what we're getting paid for and how much of that products dollar at our price went through the register because that's what we get transmitted from our retailers. The fact that they may have discounted that product we've still gotten paid to whatever that prices. If they've discounted it below that price that's been because they've used some allowance or something else that we provided which is the calculation from our gross sales which we don't report to our net revenues which we do report, so we've already taken out the dollars when we report net revenue, the dollars that we provide to retailers in discounts and allowances, so it's a very fair way to look at the sell-through of our products based on the fact that that's how we get paid.
Deborah Thomas:
And Brian I would just add to that. That's why we look at it with and without Toys“R”Us because we know certainly in the U.S. Toys“R”Us had an impact because of the liquidation they were doing. However we provided no further discount dollars for that liquidation.
Brian Goldner:
Exactly. So as I said take out Toys“R”Us and eliminate the comparisons of -- in other words compare yourself to a quarter a year ago where there was Easter to this year where there was no Easter and our North American business in the quarter was still up.
Gerrick Johnson:
Okay. I'll move on to the next one here. You talk a little bit about the MY LITTLE PONY movie and it contributed quite nicely. Can you talk more specifically about the economics from that movie, the financing and participation? Did that hit your targets?
Brian Goldner:
Yes. The way the movie worked was we produced this movie with third-party studio. We had it distributed by Lionsgate. They took a distribution fee. We then created a toy and game line and we participated in the toys and games sales and earnings from the toys and games. The consumer products where we had hundreds of licensees and the royalty income that came from that, as well as from the movie after paying the distribution fee and allowing for recruitment of the marketing, so that the total economic value was positive for our company and continues to be positive as the content continues to run through home entertainment which actually performed even better than our expectation and now is what is streaming on a number of different platforms and we'll continue to be a story asset that will run through different territories. And of course this really raised halo for the brand. And then of course we're using beyond that using the television series now that's airing around the world including with CCTV in China based on a growing relationship with them across TRANSFORMERS and MY LITTLE PONY and that's also beneficial. So the content is driving profitable growth for that brand and again disruption from Toys“R”Us certainly has interrupted the appearance of what the sales look like its down a bit because of all the changes in the market but our the period we've seen the POS growth.
Gerrick Johnson:
Okay, Brian, we understand all that, the merchandising and the toy line. You're going to get that revenue anyway no matter who does the movie. So my question was specific, specific on the economics of the movie itself. Is it worthwhile for you to be doing this? Are you generating more economic profit doing it this way then another third party, that's why I'm trying to get at, understand all the merchandising aspect early [ph]? Thank you.
Brian Goldner:
Sure. So in fact doing the movie is beneficial to us economically. First of all, we get to not only pick the price point for the movie and produce it ourselves, but we receive producer fees for having produced the film. Then we get to calendarize the movie and to work with our retail partners to ensure that they are able to help us make that property and A-level property at their retail destination. If we weren't able to do that, if we were in a third-party arrangement, we have less control around the creative and around the price point. And so in fact, contributing to and participating in the franchise economics for film is accretive to the company.
Gerrick Johnson:
All right. Great. That’s a great answer. Thank you. And then lastly, just want to ask about franchisee and partner brands. You know they are both down, could you talk about the brands within those categories that were let’s say, challenged and to put it differently an opportunity for improvement, so what was down in those two categories? Thank you.
Brian Goldner:
Yes, sure. Obviously in franchise Transformers was down, as it was up against year ago movie timing. It -- given your familiarity with that action category wasn't down as much as you would've expected in a -- year after movie. In fact, it’s performed quite nicely and above those normative levels of being down by 50% or something like that. So it’s done quite well given that it has other entertainment. In the quarter I talked about that MY LITTLE PONY was down a bit, but again you're dealing with retail disruption from Toys“R”Us and the loss of that retailer and not shipping new initiatives till the second half of the year. And then NERF was down a bit in shipments again, because that brand was very developed not only at all retail, but certainly at Toys“R”Us and so again you work through the disruption that's temporary, but POS was quite strong, and now we are lining up the second half of the year to be incredibly strong around NERF FEST, which is your call. Garrick last year, it was only in the U.S. and now is rolling out to 37 different countries, given how successful it was a year ago, and we literally have new innovation in every category. We have a new N-Strike Elite. We have a new Mega Thunderhawk. We have new Rival product. We have new Zombie strike product and new Modulus product as well as – as well as the launch of our Laser Ops product in the second half. So, bringing innovation back into that brands following the liquidation of Toys“R”Us is perfectly timed for longer-term growth. In Partner brands, we’ve talked about the brands that were down. Obviously TROLLS was down following the movie years. And we’ve said that MARVEL contributed and that DISNEY PRINCESS was down. Obviously BEYBLADE is up, and continues to perform at a high level.
Gerrick Johnson:
Okay, and thank you and you forget about over watching us by the way, but thanks for that.
Brian Goldner:
Well, Overwatch comes later this year.
Operator:
Our next question is from the line of Susan Anderson with B. Riley FBR. Please proceed with your questions.
Susan Anderson:
Hi, good morning. Thanks for taking my question. I was wondering, when you look at shelf space either in your existing retailers, and then also new retailers that may be carrying toys now, I guess, with the Toys“R”Us disruption, do you think that you're gaining any space versus your competitors? In other words, I guess, once Toys“R”Us is gone, do you feel like you'll have more shelf space out there the same or less versus with Toys“R”Us?
Brian Goldner:
Yes, I’d said that given the work we’ve doing with our major partners, that we’ve been in business for years, and the new opportunities for online and omni-channel combined with some retailers that will focus on some specific audiences. I actually expect that the amount of promotion and linear footage available to the toy industry for the holiday could be very similar to last year's holiday. Now given that we have one of the broadest portfolios of brands, where we focus on incredible innovation across a gaming portfolio in franchise brands and partner brands with incredible entertainment coming for the second half of the year in home entertainment as well as theatrical films from TRANSFORMERS and also from Spider-Man, the fact is our strong portfolio, with our commitment to innovation and storytelling from us and our partners puts us in a very good position not only for holiday 2018, but as we return to growth in 2019 and beyond. And we absolutely believe we will return to growth in 2019 and beyond with expanding operating profit margins over time and we can see how the business is developing along those lines.
Susan Anderson:
Great. That’s helpful. And just one follow-up on the inventory. I know you guys have talked about holding back inventory, so you want to compete with Toys“R”Us. Just curious have you guys started to ship any of that? And should we expect inventory to be more in line with sales by third quarter? Or is it really more fourth quarter? And then I guess, on Europe too, excluding the Toys“R”Us pressure, how should we think about that cleaning up in terms of the timing?
Brian Goldner:
Yes, So in Europe inventories, our inventories are down and retail inventories are down. And I would expect that we’ll continue to manage our inventories relative to the demand in third and fourth quarter in Europe recognize that we had a lot of markets where Toys“R”Us existed and we do have the business of working through with our brick-and-mortar retailers. Their plans relative to the acceleration of online and omni channel retailers in the region. In the U.S. I’m not going to comment on whether inventory is going to be up or down in the fourth quarter. The goal of course is to ensure that our vast portfolio gets supported across all of these new initiatives that we have. And certainly, we will hold more of our own inventory and deploy a closer to those sale surges, we described that before and why that's important, so that we can deploy the inventory to the retailers into the partners that have the greatest levels of sell through so that we can match inventory to demand, even better than we have in the past. And I think that's something we’ve learned as the market continues to rapidly develop and evolve continuing on board that capability and to have that personnel and you’ve seen us take some changes to the composition of our personnel and add capabilities to modernize those aspects of our business.
Susan Anderson:
Great. That’s helpful. Thanks so much. Operator Thank you. We’ve reached the end of the question and answer session. I’d like to turn the call back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob thank you everyone for joining the call today. The replay will be available on our investor website in approximately two hours. Additionally, management’s prepared remarks will be posted on our investor website following this call. Thank you.
Operator:
This concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - VP, Investor Relations Brian Goldner - Chairman & CEO Deborah Thomas - EVP, CFO & Principal Accounting Officer
Analysts:
Stephanie Wissink - Jefferies Arpine Kocharyan - UBS Investment Bank Michael Ng - Goldman Sachs Group Gregory Badishkanian - Citigroup Felicia Hendrix - Barclays Bank Jaime Katz - Morningstar Andrew Crum - Stifel, Nicolaus & Company Susan Anderson - B. Riley FBR, Inc. Timothy Conder - Wells Fargo Securities Gerrick Johnson - BMO Capital Markets Eric Handler - MKM Partners Linda Bolton-Weiser - D.A. Davidson & Co.
Operator:
Good morning, and welcome to the Hasbro First Quarter 2018 Earnings Conference Call. [Operator Instructions]. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which include these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the release and presentation. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. The Hasbro teams around the world are doing an excellent job navigating a challenging and dynamic industry environment. We remain focused on executing our Brand Blueprint to profitably grow for the long term. Our strong financial position enables us to continue investing in our brands, in consumer insights, in innovation, in storytelling and in our teams while making strategic long-term decisions to accelerate our efforts and to advance our business. The global retail environment is rapidly evolving. How consumers discover brands, engage with brands and ultimately purchase products within brands are converging. Consumers' shopping and buying actions are moving in all directions, from brick-and-mortar to omni-channel, while adding mobile. Hasbro continues to onboard new skills and talents needed to thrive as a global play and entertainment company in a converged retail world. In the first quarter, we took steps to accelerate our commercial organization's transformation. Much of this impact will be in Europe, where we have new leadership, and we are working to clear the excess inventory we discussed with you at year end. This transformation is already evident in the U.S. And over the past 3 years, we have grown our retail distribution by more than 21,000 doors net of recent store closures at traditional retailers. And we have developed our digital and content to commerce capabilities. The liquidation of Toys"R"Us in the U.S. and in the U.K., along with ongoing uncertainty around its other operations, has created near-term disruption in our business. The liquidation began in the first quarter and will continue with increasingly lower liquidation pricing in the second quarter. We anticipate the revenue impact will be most pronounced in the first half of the year with a lesser impact in the third and fourth quarters, including the important holiday season. We expect the U.S. liquidation will conclude at the end of the second quarter, and we still don't have resolution on the International markets plans. Our expectation continues to be that it will take about a year to work through this disruption, and we will drive growth in 2019 and beyond. In addition to the Toys"R"Us impact, we entered the year with work to do to clear through carryforward inventory, in particular, in Europe. We also planned our business to phase revenue later in the year. The quarter's reported financials reflect these factors on shipments across brands and categories. However, consumer takeaway demonstrates the strength of our brands and initiatives. Hasbro brands and Partner Brands are selling well. Our marketing efforts and product innovations are driving high demand across retailers. Franchise Brands, Partner Brands and Hasbro Gaming takeaway is up sizably. Online point of sale continues to grow significantly faster than total point of sale, and revenues grew in each product category. In the U.S., even when you remove Toys"R"Us from the analysis, consumer takeaway is significantly up across our franchise, partner and gaming categories. Our global retailers view this as an opportunity to gain share in a key consumer category, and they are partnering with us to develop growth plans for our brands going forward. We managed our new initiatives, shipping in the quarter and beyond, to avoid being caught up in the liquidation process. Our new Quick Strike products, which we previewed with you at Toy Fair and tap into consumer trends, are coming later this year. We're working aggressively around the world to put the impact of Toys"R"Us behind us. Importantly, this is not something happening to our company. We're taking control of the situation, making strategic decisions in how we approach the market, how we grow and the steps we are taking to build our capabilities and transform our organization. We have great confidence in the outlook for our brands and the ability of Hasbro to become even stronger in a rapidly developing converged retail environment. Franchise Brand point of sale grew across the brands in this portfolio. With significant innovation, combined with multi-screen storytelling, we have confidence in the underlying demand for our brands. TRANSFORMERS
Deborah Thomas:
Thank you, Brian, and good morning, everyone. This was a challenging quarter. We said early on it would be challenging, and it became even more so when Toys"R"Us moved to liquidate its stores in the U.S. and the U.K. But our teams have shown great resolve and are working effectively through the issues. We're taking steps to strengthen our business, including accelerating actions to transform our commercial organization, in particular, outside the U.S. And we're positioned and planning for long-term growth. Hasbro is executing from a very healthy financial position. The first quarter is our smallest quarter, and changes in the business are magnified during this period. While we don't plan to completely offset all the Toys"R"Us disruption this year, the impact will decrease in the second half. Incremental store closures are happening now, and there is near-term uncertainty in several of their remaining International businesses. While this will further impact 2018 shipments, we do not expect further material expenses. Our cash flow outlook remains intact. And despite a $59.1 million bad debt charge related to Toys"R"Us, we are targeting operating cash flow in the $600 million to $700 million range for the year. We ended the quarter with just under $1.6 billion in cash while returning $109.6 million to our shareholders through our dividend and share repurchases. An 11% increase in the quarterly dividend takes effect for our next dividend payment in May. The impact of lost revenues from Toys"R"Us and our efforts to work through retail inventory is evident across both U.S. and Canada and International segment results. In the U.S. and Canada segment, revenues declined 19%. Partner Brand revenue increased slightly, but Franchise Brands, Hasbro Gaming and Emerging Brands revenues declined. Point of sale is up, with only Emerging Brands declining slightly. Retail inventory declined as we worked through inventory and managed the Toys"R"Us liquidation in the U.S. The U.S. and Canada segment reported an operating loss in the quarter due to lower revenues and $52.3 million of expenses related to Toys"R"Us, which was primarily bad debt. Adjusted operating profit was $28.9 million, which is the result of lower revenue in the quarter and higher freight and warehousing expenses. International segment revenues declined 17%, including a favorable $19.5 million impact from foreign exchange. Latin America and Asia Pacific grew revenues but were more than offset by a 28% decline in Europe. The lower revenues in Europe were the result of carryforward retail inventory we are working to clear through, and to a lesser extent, the U.K. liquidation and uncertainty around other Toys"R"Us operations. In addition, a French retailer was put in receivership during the quarter. The International segment reported an operating loss of $56.1 million. This includes $11.2 million of expense associated with Toys"R"Us. Excluding this item, the segment had an adjusted operating loss of $44.9 million. The operating loss was primarily the result of lower revenues. Entertainment and Licensing segment revenues increased 21% behind growth in Consumer Products and digital gaming. As we discussed at Toy Fair, the adoption of the new revenue recognition standard meant revenues received from our licensees will be recorded in a more ratable basis throughout the year as opposed to a bigger uptick in the fourth quarter. The adoption of the standard also contributed to the segment's higher revenues. Operating profits increased 23% on the higher revenues. Overall, Hasbro operating profit margin was negatively impacted by expenses associated with Toys"R"Us and severance costs from our commercial organization transformation. Adjusted operating profit declined due to lower revenues which could not absorb the company's fixed cost in the smaller first quarter. It is early in the year, however. Our current full year outlook, absent the expenses associated with Toys"R"Us and severance, is that we could achieve an operating profit margin in line with 2017's level of 15.6%. As Brian said, we believe we can increase operating profit margin in future years. Earlier this year, I outlined several margin levers to drive operating profit margin expansion going forward, including growth in higher-margin Franchise Brands, Hasbro Gaming and Entertainment and Licensing revenues as well as profit improvement in our emerging markets and efficiencies from our system investments. Our future outlook is not impacted by this near-term disruption. Cost of sales declined as a percentage of revenue, driven by growth in higher-margin Entertainment and Licensing revenues and a disciplined commercial approach to pricing and shipping product into our global retailers. We expect cost of sales to decline on a full year basis and approach, but perhaps not match, the 38% level we reported in 2016. Underlying royalty expense declined on lower Partner Brand revenues. However, our reported royalty expense in the quarter increased as we incurred accelerated expense associated with lower Toys"R"Us revenue for our Partner Brands. For the full year, underlying royalties as a percentage of revenues are expected to be in line to down slightly versus last year's rate of 7.8%. Product development declined in dollars in the quarter, but on a full year basis, as a percentage of revenue, is expected to be consistent with 2017. Program production amortization increased as we're amortizing MY LITTLE PONY
Operator:
[Operator Instructions]. Our first question comes from the line of Steph Wissink with Jefferies.
Stephanie Wissink:
Two questions, just to dig in a little bit more, Deb, to your comments on the inventory. I think you mentioned 1/4 of the inventory increase is related to FX. Can we unpack the other 3/4? Specifically, just curious if there's anything related to what you plan to ship in the second quarter, most notably Avengers and STAR WARS and then home entertainment release for Black Panther. Should we be looking at some of that inventory as allocated to those initiatives?
Deborah Thomas:
Yes, Steph. And you're exactly right. About 1/4 of the increase in our inventory balance was due to FX. The remainder is really good -- due to good inventory. We've got Avengers shipping. We are leading up into all great the new initiatives that we have coming this year and all the great entertainment as well as the new initiatives that we haven't released, really, out into the market yet. So what we're seeing in our inventory is all good inventory. Part of it was from our deliberate decision not to put some into the market because we didn't want to have a lot of our good, new initiatives competing with liquidating inventory at our retailers. So we will see that inventory moving into the market throughout the year, and we're not worried about it at all. From a retail inventory standpoint, our retail inventories are down, particularly in the U.S., and internationally as well.
Stephanie Wissink:
All right. And then one follow-up. A vendor that had talked about higher freight expenses, and that's something we're hearing consistently across many vendors. Can you talk a little bit about how long in duration you expect that inflation to continue and where you're seeing it within your markets around the world?
Deborah Thomas:
Absolutely. We're seeing it -- a lot of it is really coming in the U.S. and it's a little bit throughout Europe as well. And it's really coming from the trucking industry and higher due to the new electronic logging device rules and driver shortages. The contracting supply and increasing demand is expected to manifest itself really kind of throughout 2018, but it is in our outlook. We highlighted it for the first quarter because it's a bit different from last quarter. And you see that impact in SD&A as opposed to upping cost of sales because it's really a selling expense and getting the inventory to the retail location for selling. So it's in our outlook and in everything we've talked about for the year.
Stephanie Wissink:
And then one for you, Brian, just bigger-picture, as you sit back now and observe some of the channel shift, and I see you're making some changes to your commercial organization. But how should we think about the 2- or 3-year trend in the business? And where do you see the biggest opportunities to really drive the advantage versus your competitors?
Brian Goldner:
Yes. So year-to-date, we've seen through NPD that the industry has grown, and we've kept pace with that growth and we've kept pace in the United States. And in fact, we remain #1 company in the G11 markets and in fact grew market share in 5 of those 10 markets and held our own in the others. We believe the industry will continue to grow low to mid-single digits. We've made and had lots of meetings with our key retailers. They're very excited about the opportunity to garner share in markets like the U.S. And for perspective, as Toys"R"Us liquidates, the Toys"R"Us U.S. business represented about 2/3 of our global Toys"R"Us business. So as we move through this, there's a real market share opportunity for our other retailers. We are seeing that converged retail marketplace take hold. We had made significant progress in the U.S. We have lots of great capabilities. We had begun to onboard those capabilities in markets like Asia. And we needed to accelerate those efforts that we had indicated to you back at Toy Fair that we were doing. For example, the global online business, that we'd set up the team, as well as the global retail channels team. And we felt that we had an opportunity to accelerate those efforts in Europe. And we also have new leadership there that we're very excited about. So taking a new approach to markets, recognizing that there is growth in the industry. And our global retailers are also wanting to grow with us. We have market initiatives that are really growing our brands. And POS have grown and retail inventories are down. But as Deb said, we made some decisions about how we deployed new inventory, really good inventory, in light of the liquidation that's taking place in the near term that we expect to conclude by June.
Operator:
Our next question is from the line of Arpine Kocharyan with UBS.
Arpine Kocharyan:
Could you please give a breakdown of exactly what percent of decline was from Toys"R"Us this quarter? And I know you talked about the impact being less later in the year, but could you specifically talk about what percentage of Toys"R"Us retail disruption is being absorbed by competitors at this time?
Brian Goldner:
Yes. So first, Arpine, if you look at the situation in this first half of the year, it's directly related to Toys"R"Us. Clearly, this conversation and our business would be in a very different short-term position were Toys"R"Us still in existence in the United States, but the fact is it isn't. And so our teams are moving quickly to transition and transform and to move forward in an appreciable way. What's really exciting is that our global retailers are very excited about garnering that additional market share. They're building additional promotions. They're building additional space for the industry. Having had a number of good retail meetings recently, our retailers are very excited, I believe that the opportunity to absorb all of the Toys"R"Us business is present. And in fact, we're just building those plans to do that. It just takes some time from the moment that we finally heard of liquidation to the time when you can execute new plans with new initiatives does take some time as you build out those new windows of opportunity for other retailers.
Arpine Kocharyan:
That's helpful. And then just going back to the retail numbers, could you clarify, was that Easter-adjusted? So POS is up for Hasbro and the industry easter-adjusted because Easter started early? And then I have a quick follow-up on inventory.
Brian Goldner:
Yes. So retail in the first -- POS was up for the first quarter. And it was up globally, it was up across every one of our categories, except for Emerging Brands. Very strong growth for Games, Franchise Brands, Partner Brands. And then Easter-to-Easter, the business was up and it was up around the world as well and was up for all of our categories, with the exception of Emerging Brands. So Easter-to-Easter, the business was up.
Arpine Kocharyan:
That's helpful. And then one more follow-up on the inventory on hand. I'm not surprised that it was 72% of top line because you have a weaker seasonally quarter that sort of things get magnified in this quarter. But I was surprised to see it still up substantially year-over-year, FX-adjusted. Because if you -- even if you were to sort of adjust for Toys"R"Us sort of holding a little bit more on hand, Easter was early this year, which means that, that inventory on hand should have actually been lighter when you closed the quarter. Or am I missing something?
Brian Goldner:
Yes. So we've made some specific strategic decisions on how we're deploying our inventory around our new initiatives for brands that are selling incredibly well. Recognize that the first phase of the Toys"R"Us business was announced bankruptcy last fall, followed by, around Toy Fair, the belief that they would begin to close some stores. And then following Toy Fair and our opportunity to talk to investors, they then declared that they would liquidate. So at that point, we really made some decisions about where do we deploy new, good inventory for brands that are selling really well in the face of a short-term liquidation. So we took some decisions. Obviously, we've deployed inventory for new initiatives where there are shelf-set dates, like Avengers and Solo
Operator:
Next question comes from the line of Michael Ng with Goldman Sachs.
Michael Ng:
I have one for Deb and one for Brian. Deb, gross margins held up surprisingly well this quarter, and I think you guys gave a good outlook, too. Can you talk about why that was the case despite fixed cost deleveraging from the lower-than-expected revenue?
Deborah Thomas:
Well, thanks, Mike. We had talked about at Toy Fair that we expected our gross margins could approximate 2016 levels. And in fact, we planned our business that way. We've gotten some questions about with the Toys"R"Us business going away, does that mean our gross margins will go down? Is that a more profitable business? And in fact, as we've said many times, we're agnostic to that. It's not a more profitable business from a gross margin standpoint than other retailers. So that's really been our focus. And when we talk about in our prepared remarks, we've been very disciplined as to what we've put into the market, how we've priced it and when we put it in to maintain those gross margins.
Michael Ng:
Okay. And then Brian, can you talk about how the exit of Toys"R"Us might affect industry toy sales and the landscape? For example, what happens to some of the smaller toy manufacturers that may have relied more on that channel than Hasbro has? Do you see the opportunity to take some market share from these players? And will this create some tuck-in M&A opportunities for Hasbro and other well-capitalized toy players? And then lastly, do you anticipate other retailers, like a Walmart or Target, to allocate more shelf space to toys?
Brian Goldner:
Yes. So if you -- as I've mentioned, we've been having lots of meetings with our retailers, and there's lots of interest in continuing to grow with us and in this key category. As retailers see it, the toy and game business are key categories for them. And yes, I would expect to see incremental space assigned to toys. I think they're building robust plans, and it just takes some time to build that out. There's a great opportunity across a number of dimensions for a number of different kinds of consumers that were Toys"R"Us shoppers, particularly in the United States. For us, we continue to believe there's great opportunity for growth. Obviously, we see opportunities to pick up brands. Most notably, we talked about it at Toy Fair, the fact that we are going to be now managing the Power Ranger business. We're very excited about that. And we'll continue to look selectively at new brand opportunities. Having said that, we also have some great brands in our vault that we're beginning to develop and develop storytelling around. We've kicked off our relationship with Paramount, a more robust relationship that will give us an opportunity to take some of our brands, like M.A.S.K. and ROM and Visionaries and Micronauts out to the marketplace. And then you've also heard from us opportunities to work more significantly and substantially with Netflix. And we're excited about Super Monsters. And of course, with Nickelodeon on their Top Wing property. So again, thoughtfully and smartly adopting some new brands that we'll bring into the portfolio. And then lots of new innovations coming for a number of our different brands. Really, it's just about that transition and transformation of our business that we need to go through, through the first half of this year in the U.S. particularly. And then we're beginning to hear some positive notes around some retailers, some of the Toys"R"Us regions perhaps being picked up by other retailers or other companies. And so we'll have more on that shortly, we hope.
Operator:
The next question is from the line of Greg Badishkanian with Citigroup.
Gregory Badishkanian:
Could you just quantify the POS in the U.S. and maybe just the global number? I don't think I heard the number.
Brian Goldner:
Yes. So the number in the U.S. POS was up double digits, and that was up double digits year-on-year, Easter-to-Easter. And globally, it was up double digits and up high single digits in the Easter-to-Easter view globally.
Gregory Badishkanian:
Okay. All right. Good. And then just as we think about the Toys"R"Us impact, does that go away in the first quarter of next year? Is that what you meant about -- is that -- can we infer that from what you had said?
Brian Goldner:
Yes. Look, Deb and I both believe, and our teams are lining up great growth plans for 2019 and beyond. I believe we'll get back on the kind of growth trajectory you've seen from us. We've reaffirmed our medium-term guidance here this morning. We're absolutely certain that we have the brands, the portfolio, the marketing initiatives and the innovation to achieve that kind of a growth. So that's what we believe. It's going to take, as I said, about a year to work through this, particularly the first half of this year. And then depending on what happens in the other regions around the world for Toys"R"Us, that will obviously have that impact in Qs 3 and 4. But by Q3 and 4 in the U.S, where, as I said, historically, Toys"R"Us 2/3 of the Toys"R"Us business was being done in the U.S., that goes away. And we begin to build really robust plans in earnest with other retailers around our brands that are selling quite well and retail inventories that are down.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays.
Felicia Hendrix:
So Brian, and Deb, I know you don't like to give very specific revenue guidance. Deb, thanks for all the color on the below-line item stuff. But it would be helpful if you could just give us a more specific road map for the rest of the year in terms of revenues. Because when you reported this morning, I think a lot of us believe that you can -- shouldn't think the year regarding Toys"R"Us, but the color that you've given is you've indicated that there would be further disruption, but at declining levels. And we know that the impact will be more on the revenue side, likely on not the expense side, based on what you've said. But just really in the spirit of trying to eliminate the potential for your company to miss sell-side revenue and estimates for the remainder of the year, I think it would be very helpful for us if you could walk us through how to think about the rest of the quarters in light of the continued liquidation.
Deborah Thomas:
Sure. Well, Felicia, if we think about Toys"R"Us, we think about -- we'll just -- we can go back to Toy Fair and what we said, that we knew there would be disruption in the early half of the year. And we continue to believe that. But we have overall confidence in our business. And as we look at the spread of the year, the first and the second quarters are normally very low-revenue quarters. So of course, we believe that we'll see a bigger impact in the first part of that year. When you start to get into the holiday season, we believe it'll be less disruptive, and we'll work through the impact overall in about a year. And whether that's first quarter next year or stretches out a bit, it's still within a year period. But overall, we're very confident in our business. We have a plan that gets us through 2018 in good shape. We still are confident in our plans to grow our business in 2019 and beyond. We've reiterated our medium-term guidance. So it's really -- and consumer takeaway is good, so that's there as well. So for us, it's really about just working through the disruption, which we think will be much more pronounced in the early half of the year.
Felicia Hendrix:
Okay. So let's peel back the layers a little bit. So it sounds like, for 2018, you probably won't see revenue growth. Is that fair?
Brian Goldner:
Well, look, I think the way to look at it is you're transitioning in the U.S. and Qs three and four that are a bigger quarters with new initiatives, entertainment and robust retailer support, it's all present. Now we just have to put all the plans together. Obviously, this has all happened over a very short period of time. So we see the opportunity there. We just need to now build and develop those plans and execute those plans. So that's the thought process there. And then if you go out around the world and look at our Entertainment and Licensing business, it continues to grow. We saw growth in digital gaming and Consumer Products in the quarter. We've seen growth in Latin America and in Asia Pacific. We continue to believe in our Wizards of the Coast team and their business, and we've seen great response to Dominaria, which comes in Q2 as well, as Magic
Felicia Hendrix:
Okay. So maybe just to better understand the mechanics, which would be helpful. You're obviously not shipping any more into Toys"R"Us, so on a year-over-year basis, that's decline.
Brian Goldner:
That stopped in -- that would stop -- that had stopped in the first quarter.
Felicia Hendrix:
Right. And then the other impacts would be just the unknowns, would be just how the liquidation would affect your sales elsewhere, just in terms of competitive pricing and what people take.
Brian Goldner:
No. Remember, so they're not getting any new inventory, they have to sell through the inventory they had. So as we said, we've been thoughtful about the initiatives coming to the market that wouldn't get caught up in the Toys"R"Us liquidation and shipping those outside of that window, and of course, building plans with our retailers for Qs 3 and 4, where retail space is inherently historically grown. And now you'll see even more robust plans from our partners around our brands that are really growing. So it's -- again, it's just a matter of latency, the lag between an intention to develop new plans and grow and then executing those plans. But it's -- there's no controlling weakness, and executing. And our retailers are very ambitious and enthusiastic about our business. And we are about their business.
Felicia Hendrix:
Okay. So given the size of the second quarter, probably, you would say magnitude somewhat less than the first, but kind of in the ballpark -- like a similar ballpark?
Brian Goldner:
Yes, look. Yes, I think that the unknown here a bit in Q2, and again remember, historically, a lower-revenues quarter historically, is the size of the discounts that come along with liquidation. As the liquidation goes on towards conclusion, the discounts, the percent discounts get bigger. And then it will all conclude, as we understand, in June. So the discounts go on larger. However, there's no new inventory that they have. It's the inventory that was shipped to them in the earlier part of the first quarter, and then that will sell through. We begin to execute new initiatives throughout the second quarter, so certainly, a number of new initiatives coming in Q2, particularly around entertainment and home entertainment for Black Panther, Avengers and other new initiatives coming from our teams and the Quick Strike initiatives. And then for the third and fourth quarter, the more robust plans around new innovations for the fall and for holiday.
Felicia Hendrix:
Okay. That makes sense. And then just last for me is just with your reiteration of the $600 million to $700 million in operating cash flow, impressive, given what's going on here. But I presume just, like, where you fell in the range shifted because otherwise, I'm just having problems putting to you reiterating that number.
Deborah Thomas:
We still believe in the range of $600 million to $700 million of operating cash flow for this year.
Felicia Hendrix:
Yes. I know that, I was just thinking kind of...
Deborah Thomas:
Well, I'm not going to tell you exactly the number, Felicia.
Felicia Hendrix:
No. I mean, it's just, logically, it would seem that where you fall...
Deborah Thomas:
Suffice to say, it probably isn't at -- we would probably have moved from the top end of that range. However, our cash flow generation remains strong. And as Brian said, we have a strong business. The consumer wants our product, and it will find a home. So our cash, we still believe in our cash flow generation. Financially, we're sound. Our debt's not going up. And we will work through this.
Operator:
Our next question comes from the line of Jaime Katz with MorningStar.
Jaime Katz:
So I'm curious, you guys had recently mentioned at one of the events that you'd spoken at, that there are these 3 new initiatives that are coming out this year that haven't been announced. And I assume that's going to be postponed until the second half, given the commentary surrounding Toys"R"Us and what you've just said about not introducing anything new until some of that is behind us.
Brian Goldner:
Yes. No, please don't take what I said as that we won't introduce new initiatives. We have plenty of new initiatives for Q2. I was trying to comment on the fact that we would, in first quarter, with additional good toy inventory that was of good quality. So obviously didn't want to deploy that until we had a good perspective on what the liquidation looked like and what the timing looked like. Obviously didn't want to put new initiatives in the market that would be caught up in shipping to and in liquidating through Toys"R"Us. But we have plenty of new initiatives in the second quarter. We have initiatives around the home entertainment release of Black Panther. We have Avengers. We have at least one Quick Strike initiative coming in the quarter. We have lots of new innovations from a number of our brands. And I have to say, across our Franchise Brand portfolio, we've seen great growth in POS for every one of our retail Franchise Brands, and strong growth for those brands and continued momentum. So no, all that we were trying to say is where are we, how are we deploying new-initiative inventory between Qs 1 and 2 and then going into the third and fourth quarter.
Jaime Katz:
Okay. Thank you for clarifying that. And then for -- I think you had mentioned Top Wing, but I'm curious for some of these other license partnerships. I think you're having more competitors that are interested in participating, obviously, in content-driven licenses. Is it getting a little bit easier because you guys have such a significant portfolio of experience with this, like, proven track record? Or is it actually getting more expensive to obtain these licensed partnerships because there are more people sort of coming to bat for them?
Brian Goldner:
We're working with partners earlier and earlier stages and in more strategic ways. We're very pleased to continue to build our relationship with Netflix. As you know, we built -- we produced an original series for them on Stretch Armstrong, an animated series. It's performing well on the network on their -- in streaming. And then we began to work with them on Stranger Things in the very early days, and we're rolling that product out now nationally, but it was with a retailer for last fall. And it sold incredibly well, both the MONOPOLY game as well as an Eggo game. If you know the story, you know what I'm talking about. And then continuing to build relationship with Paramount and Nickelodeon as part of Viacom. And again, what we would say is that we do have a lot of experience and we are selective and strategic about the partnerships we take on. Obviously, we continue to be incredibly excited about the lineup from the Walt Disney Company, focusing on MARVEL. We have 6 MARVEL movies this year where we are supporting in a significant way and really extending and expanding our reach there. STAR WARS, the POS really has lined up well, and we're very excited about the Solo movie. And of course, going into 2019, additional entertainment. And then DISNEY PRINCESS and FROZEN, with FROZEN 2 coming next year. So again, lining up with some of the best partners. And I think the adage we talk about here at the company is we treat their brands like our brands and bring great consumer insights and innovation to those brands with dedicated teams, resources. And that's been our focus. And I really haven't seen a change in the landscape in an appreciable way.
Operator:
The next question comes from the line of Drew Crum with Stifel.
Andrew Crum:
Could you give us an update on expectations around clearing the inventory overhang in Europe? And then I guess specifically, as it relates to STAR WARS, address the inventory situation there and retailers' willingness to take on more STAR WARS inventory ahead of the Solo film.
Deborah Thomas:
Well, we continue to work through the inventory overhang in Europe. We feel that the U.S. retail inventory is down in those pockets that we had excess inventory, but we still think there's a bit of work to do in Europe. So we'll see that impact us throughout the year, albeit to a lesser and lesser extent as we move through the year. And Brian, do you want to take the STAR WARS question?
Brian Goldner:
Yes. Look, we've seen good -- really good sell-through STAR WARS in the first quarter. The retail inventory of STAR WARS is down double digits, and it really sets us up well. The team's done a really good job of moving through inventory there. We'll -- obviously, we'll continue to sell an array of STAR WARS-branded inventory throughout the year. And then we're very excited about the Solo movie that's coming now. And that product hit shelves in April for the May movie. And then, of course, we will track through. We're also very excited about new kids-oriented entertainment coming for the second half of the year. And I know that announcement is coming any day now from the Walt Disney Company, but we're very excited about that. We think that's also well-timed. And it's a very exciting initiative that we'll support in a considerable way.
Andrew Crum:
Got it. And then shifting to BEYBLADE, I think you've mentioned that it was off to a very strong start. And year 2 of the license, can you talk about how that trajectory looks as compared to, I believe it was 2011, you guys did about $480 million of BEYBLADE revenue that year, and that was year 2 of the license. So just curious as to how BEYBLADE is tracking relative to the last product cycle.
Brian Goldner:
Yes. BEYBLADE is tracking incredibly well. It is the second year of the cycle this time. We're seeing great uptake. We have dual exposure, both from broadcasters around the world as well as streaming content on Netflix. And we also have an incredible number of young people playing the digital app and hundreds of millions of games being played, competitions being played online, which is inspiring their off-line analog play. It's a new play pattern with this burst. And in fact, the SwitchStrike product, it's launching in this period, is really fun because they can change the way the tops actually rotate and that adds a level of strategy and thought to the game play. But as you know, Drew, I'm not going to comment specifically as it pertains to the last time. However, I think we've told you now that we're incredibly excited about this. And it's certainly accelerating as it has in other second years of the cycle. I'm not going to try to range it partly because it's sometimes hard to range because, of course, this is a lot about word-of-mouth and kids playing it and seeing it out at retail being played and online. And then also obviously, we have this near-term disruption going on that we need to think about and replan that part of the business with other retailers who obviously want to grow with BEYBLADEs.
Andrew Crum:
Okay. Got it. And then just one last one for me. Brian, is there sense that there's any impact across the portfolio from Fortnite, which is this phenom free-to-play battle layout video game that just -- it's been an incredible success with kids and teenagers, is there sense that there's any impact on your business? Or maybe not.
Brian Goldner:
Well, we really like Fortnite. It's a really fun game. Our digital gaming business is also up both in the licensed area as well as at Backflip. People increasingly are playing games, and we think that's fantastic. They should them play them any way they want, anytime and anywhere. And obviously, we're serving our games similarly. We like the Fortnite game. And I would say we haven't really seen an impact with respect to that game.
Operator:
Our next question comes from the line of Susan Anderson with B. Riley FBR.
Susan Anderson:
I was wondering if you could give -- I know you gave some color on just the performance of products, but maybe if, by segment, how things performed versus your expectations include -- excluding Toys"R"Us. Were there any other pressure points more than you had expected? Like, was Europe worse than you saw it? And also maybe if you could talk about NERF and how that performed in the quarter. And I think you have some new product coming out in second half. What will that mean for revenues? And is this something similar to the impact like NERF NITRO was?
Brian Goldner:
Yes. So a number of new initiatives coming from NERF this year. Obviously, our fastest-growing segment is Nerf Rival, and then our largest segment is Elite and then we have Modulus. All 3 of those segments are up sizably in POS. We have some new product in there and expanded product development and growth in addition to new channels because of a new development we've made at different price points and building that opportunity. Our retail inventory for NERF is down. And we'll bring new initiatives for the second half. We have a major new initiative that we haven't talked about specifically for the second half of the year that we're excited about. And so that we continue to believe, over time, that NERF will continue to track well. NERF NITRO has performed incredibly well internationally and well in the U.S. And obviously, we're excited about its continued progress. If you look at categories, I think if you just consider the fact that there was an evolving situation with Toys"R"Us, we obviously shipped, Toys"R"Us a year ago was our number three customer, significantly less in the first quarter this year than a year ago, of course. And so we are redeploying, transitioning and transforming our business, including our retail sales organization, to bring on new capabilities and changing that composition of our retail team, including how we manage digital assets, content to commerce, digital and social marketing, data analytics. All of those elements are really important for how we build the business. So I would say, clearly, Toys"R"Us is the reason that the business is where it is in this first quarter. Obviously, that's what we're working through. And we will put Toys"R"Us in the U.S. in the rearview mirror in the next few quarters. And that's our point of view. And we'll continue to grow in 2019 and beyond.
Susan Anderson:
Okay. Great. That's helpful. And the last one on Black Panther. Obviously, a great success, and it looks like Avengers
Brian Goldner:
Yes. So MARVEL has outperformed and performed incredibly well in the first quarter. The point of sale for MARVEL is very strong. We have -- there are 6 theatrical releases throughout this year that we're supporting, including Black Panther, Avengers, and then even a lineup that's really fun for Deadpool, Ant-Man and Wasp, Venom and Spider-Man
Operator:
The next question is from the line of Tim Conder with Wells Fargo.
Timothy Conder:
A lot of questions have been answered, but a couple here. Deb, on the inventories, it sounded like, in a previous answer, you had mentioned that those should be normalized, take the year in Europe to get those normalized in the channel. And it sounds like elsewhere in the channel, you feel pretty comfortable. So just to reaffirm that. And then -- and when do you then see the company-level inventories back to levels that you would term normal?
Deborah Thomas:
Well, yes, that is what we said about Europe. We still have a bit of work to do there, although the levels have come down quite a bit on the retail side. From our inventory, we've talked quite a bit about why it was up and that it's a good quality with items like BEYBLADEs and Avengers and NERF and BABY ALIVE in it. And we also said at Toy Fair, and we continue to believe, as we move more to an online retail model, and we saw the acceleration of that cutting into the end of last year and certainly with Toys"R"Us going away, we see that being a large piece of what's going to pick up those revenues, go-forward, be it through our omni-channel retailers like Walmart or Target; or a more pure play, like Amazon or Alibaba or Tmall. You -- I would expect that our inventory levels would run higher than they have in the past because we want to make sure that we have the right inventory on hand to supply those retailers when they want it. And they tend to take it much closer to when they're going to sell through than when -- than put it in a warehouse and have that longer lead time like more traditional brick-and-mortar retailers have. So we expect our inventory levels to be a bit higher, probably not as high as this quarter because we deliberately held inventory and with the revenue decline. It is all good inventory. It will move, but we would expect they'd probably run a bit higher than they have in the past.
Brian Goldner:
Yes. To Deb's point, if you just look at the mix shift of domestic to direct import in the first quarter, it was five points higher on the domestic side. So it's 80-20, 80%, 20%. So it went five points higher on the domestic side.
Timothy Conder:
Okay. And then I guess in a little bit in relation to that in the International front, not much comment on China or Russia, which has been very strong for your sales and the industry over the last couple of years. Any update you could provide us there?
Brian Goldner:
Yes. China, it continues to track very well for us. We talked about the impact of the emerging markets was really in Brazil as we finalized that cleanup, and move forward, we're more optimistic about the Brazilian retail economy and consumer sentiment for the full year 2018. And just moving through and finishing up some work there. And then in Russia, similarly, it was where we had some inventory that we wanted to clean up in the first quarter. But again, feel very good about the Russian business. It's been a growth business for us. And we continue to reiterate our beliefs that emerging markets overall will grow double digits, absent FX, over time. We've seen our Asia business perform well and our Chinese business perform extremely well.
Timothy Conder:
Okay. And then lastly, any more organizational changes that you anticipate here? Or were those pretty well expensed and accrued for in Q1 here?
Deborah Thomas:
So there's always things that we do throughout the business. And as we said, we had planned this to happen, actually, throughout the year. However, we wouldn't expect anything of this level throughout the year.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets.
Gerrick Johnson:
So what was the onetime revenue and bottom line impact from ASC 606?
Deborah Thomas:
It was immaterial.
Gerrick Johnson:
Okay. And can you tell us what the Toys"R"Us gross revenues were in the first quarter?
Brian Goldner:
No. We've said that the Toys"R"Us revenues were down sizably, obviously significantly, Q1 '18 versus Q1 '17.
Deborah Thomas:
I would say they weren't material either. And don't forget, there's disruption remaining in some of the rest of their business. So while the U.S. is a big piece, we're also being very careful and prudent throughout the quarter with their other businesses as there remains this uncertainty as to what's going to happen to them long term.
Gerrick Johnson:
Okay. An accounting question for you. So when Toys"R"Us goes into liquidation, do you reserve -- or do you reverse those sales allowances that were booked against the prior revenue since that inventory isn't going to be supported by you anymore?
Deborah Thomas:
Depending on what the allowance is. Because if you recall, some of it is for promotional items that actually happened within the quarter. So we record our revenues net, and what net balance we have is what we would reserve for that we felt we wouldn't collect at the end of the day.
Gerrick Johnson:
Okay. And then the $61 million after-tax bad debt, what was that on a pretax basis?
Deborah Thomas:
It was $59.1 million on a pretax basis -- or about $50 million on a pretax basis. In total, the impact was $70 million.
Gerrick Johnson:
So wait, on just on the Toys"R"Us bad debt, just to be clear, what was the pretax and what was the after-tax impact just from Toys"R"Us bad debt?
Deborah Thomas:
On just the bad debt, I believe I said that it was $59.1 million on just the bad debt.
Gerrick Johnson:
Is that pre or post-tax?
Deborah Thomas:
That's pretax.
Gerrick Johnson:
Okay. My last question is, you said you stopped shipping some items because you did not want to compete against Toys"R"Us liquidation. How much of that also is from retailers not wanting to compete against that liquidation and their decision to cut back on orders?
Brian Goldner:
No. It wasn't really related to that. We've been flowing goods throughout. We have very strong POS, so the demand is there. It was a really decision about some new initiatives that could have occurred in one quarter versus the other. It's just timing on certain things. But no, our retailers are very interested in growing with us. Obviously, historically and for this year, Q1 and Q2 are lower-revenue quarters on average. And our retail partners are gearing up for the Q3 and Q4. Just takes time for them to expand their plans with us and to continue to add new initiatives that should enable them to pick up the Toys"R"Us business in any number of ways.
Operator:
The next question comes from the line of Eric Handler with MKM Partners.
Eric Handler:
Deb, one question for you. Wondered if you could dig in a little bit more on the puts and takes into the gross margin. It seems like with the gaming business down -- or the Games business down 20%, that seems like it's a big headwind for your gross margin. What was in Entertainment and Licensing that really helped drive the growth in the gross margin?
Deborah Thomas:
Well, very exciting in Entertainment and Licensing. And Brian mentioned it earlier when we talked about our relationship with Netflix is Stretch Armstrong. So we see quite a bit of revenue coming from that new initiative in the first quarter in Entertainment and Licensing. And the rest was a mix within our digital business. TRANSFORMERS
Operator:
Our next question is from the line of Linda Bolton-Weiser with D.A. Davidson.
Linda Bolton-Weiser:
Is there any way, just to help with modeling, if Toys"R"Us was 9% of your sales in 2017, in the first half quarters, would it be 15% of your sales or 10% to 15% of sales? Can you give some -- like, what percent was Toys"R"Us in the first quarter '17? That would be helpful. And then secondly, there's been some talk in the industry that actually having fewer brick-and-mortar locations for toy sales, because it's an impulse-purchase item, actually will curtail demand over the long term. And I've heard estimates of even 10% to 20% of demand would kind of go away. Do you have any views on that?
Brian Goldner:
Yes. That's not really, Linda, what we've seen with demand in the toy industry. We've expanded our retail footprint. We obviously produce different kinds of products for different kinds of retailers at different price points with different levels of sophistication and interactivity so that every child can participate in our brands at every price point. We want them to be able to have a toy or a game that enthralls and delights them. So what we're seen is an expanding retail footprint. I've mentioned that we have more than 21,000 new doors net of all the closures we just described in the United States over the last 3 years, and these are all kind of new channels. We built this team to enable us to build the right kind of product for the right kind of retail destination. We don't believe that there will be any business that will go away in natural course because again, we're building innovative products. We're telling great stories around those products, either us or our partners. And we're building new play patterns. So we see people buy online. We see increasingly this pickup in store, which adds to the basket, so people do come into retail on an increasing basis. You're going to see a number of new ways that consumers can pick up product, get product, from reserving online to picking up today to buying online and picking up in stores. And so again, I think we're building the capability in this converged retail model that allows the consumer to move in any number of ways across the shopping and buying environment. And there is -- there's no reason in our minds, and the evidence is there, that there should be no gap in what's available to people to purchase. And we believe the industry will continue to grow. We've seen it grow year-to-date, even with this disruption.
Operator:
Thank you. At this time, I will turn the floor back to Debbie Hancock for closing comments.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Thank you.
Operator:
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - VP of Investor Relations Brian Goldner - CEO Deb Thomas - CFO
Analysts:
Stephanie Wissink - Jefferies Michael Ng - Goldman Sachs Felicia Hendrix - Barclays Tim Conder - Wells Fargo Drew Crum - Stifel Eric Handler - MKM Partners Michael Swartz - SunTrust Robinson Arpine Kocharyan - UBS Linda Weiser - D.A. Davidson Gerrick Johnson - BMO Susan Anderson - B. Riley Jim Chartier - Monness Crespi Hardt
Operator:
Good morning and welcome to the Hasbro Fourth Quarter and Full Year 2017 Earnings Conference Call. At this time, all parties will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I'd now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone and thank you for joining us today. In 2017, the Hasbro team delivered a strong year. We grew revenues 4% to a record $5.2 billion and captured the number one position across the G11 markets for the full year 2017 according to NPD and SIM. Consumer takeaway increased approximately 7% for the year and we grew point of sale in all major regions and all brand portfolio categories. We continued investing in innovation to industry-leading levels delivering growth in Franchise Brands, Hasbro Gaming and Emerging Brands, while building capabilities across the brand blueprint. We delivered revenue and profit growth in the entertainment and licensing segment led by strength in consumer products. We had two successful franchise brand theatrical events, which drove incremental revenue in both Transformers and My Little Pony. We added to our storytelling and content capabilities through an expansive five-year agreement with Paramount, invested in our animation studio, Boulder Media and enhanced our digital first orientation. We maintained a high level of profitability, reporting a 15.6% operating profit margin. We invested in growing our business, while returning $427 million in cash to shareholders. Today we announced our board increased the dividend 11% to $0.63 per share, the 14th increase in 15 years. Importantly we remain steadfast in our principles to operate with excellence. In 2017, Hasbro ranked number one on the 100 Best Corporate Citizens list by CR Magazine. We were recognized as the World’s Most Ethical Company for the sixth consecutive year, and we ranked third on Newsweek's Green Rankings. The global Hasbro’s team's accomplishments in 2017 were meaningful and we are excited about our opportunities in 2018 and beyond. Before I discuss the year more closely, let us review the fourth quarter, including where our actual results fell short of the expectations we set in October. Hasbro Franchise Brands sit at the center of our strategy, and in the fourth quarter Franchise Brands revenues grew 11%. Transformers, Magic
Deb Thomas:
Thank you, Brian and good morning everyone. 2017 was a record year for Hasbro. The investments we have made over the last 10 years continued to bear fruit. Overall Hasbro revenues grew 4%. Our franchise brands utilizing the full blueprint grew 10%. Hasbro Gaming grew 10%. Many emerging brands benefited from innovation and the category grew 2%. Several of our partners brands grew but the category declined 10%. Much of this decline directly impacted our fourth quarter, which had revenues lower than we had expected. As Brian discussed, after 10 months of very strong performance in both sales to our customers and sell-through to consumers, the months of November and December slowed significantly for the industry and for us, and we did not achieve the objectives we had set for the fourth quarter. Despite this, our operating profit margin for the full year was 15.6% and strong capital management continued to positively contribute to fourth-quarter earnings as it had throughout the year. In the fourth quarter, our finance organization assessed the global tax environment, which provided opportunities to utilize tax assets and re-evaluate our current and historical tax reserves. This exercise contributed to an increase in underlying earnings per share for both the quarter and the year. Similar to other US multinationals, we recorded a provisional charge related to US tax reform in the fourth quarter. As these new laws are clarified and additional guidance is provided in 2018, this amount is likely to be further adjusted. However, we anticipate a sustainable benefit to our effective tax rate in the future, and our access to global cash that will enable us to further invest in our business for long-term growth. Our cash position ended the year stronger than ever and our directors have voted an 11% increase to our quarterly dividend. In the US and Canada segment, revenues grew 5% for the year. Franchise Brands, Hasbro Gaming and Emerging Brands increased, while partner brands declined. Point of sale increased in the high single digits for the year with only partner brands declining slightly. Retail inventory is overall in good shape. However, we are working through carryover inventory in select brands to begin 2018. Operating profit in the US and Canada segment declined 2% and operating profit margin was 19%. The year-over-year decline was primarily driven by the mix in revenue, increased advertising and higher bad debt expense related to the Toys“R”Us bankruptcy filing in the third quarter of 2017. International segment revenues increased 2%, including a favorable $75.3 million impact from foreign exchange. Within the international segment Franchise Brands and Hasbro Gaming revenue growth offset a decline in partner brand and Emerging Brands revenue. Revenues increased in Latin America and Asia-Pacific, while Europe declined 2%. Point of sale increased in all three regions although Europe slowed late in the year. Operating profit in the international segment declined 22% to $228.7 million or 10.2% of net revenues. The decline in operating profit was driven by higher sales allowances and unfavorable product mix, as well as higher advertising. In addition, as we indicated earlier in the year, lower gains on FX hedges negatively impacted gross margins. Entertainment and licensing segment revenues increased 8%. Consumer products, digital gaming, and Boulder Media contributed to the revenue growth. The segment’s operating profit increased to $96.4 million or 33.8% of revenues as we gained leverage in our consumer products and digital gaming businesses. Overall, Hasbro operating profit margin was essentially flat, declining 10 basis points to 15.6% versus our reported operating profit margin last year. Despite lower-than-expected revenues, our team is focused on prudent cost management and delivered good operating profit margin for the year. Cost of sales increased to 39% of revenues. The 100 basis points increase resulted from higher sales analysis and higher levels of closeout sales, incremental tooling expense as well as less favorable hedges. Growth in higher margin revenues partially offset this impact. Royalty expense decreased 40 basis points to 7.8% of revenue from lower partner brand product sales. Our investment in product development remained significant but did not change materially in dollars or as a percent of revenue. Innovative brand experiences remained core to our strategy and we continue investing at rates higher than our major competitors. Program production amortization was essentially flat year-over-year. Amortization of our investment in the MY LITTLE PONY movie began in the fourth quarter, offset by lower amortization of television programming. SG&A at 21.6% of revenue, increased slightly from 21.5% in 2016, excluding the $32.9 million goodwill impairment charge. The increase includes third quarter bad debt expense associated with Toys "R" Us, higher depreciation, as well as an unfavorable impact of foreign exchange. We received some benefit from lower stock compensation and bonus expense and we closely managed discretionary expenses. Turning to our results for low operating profit. Other income was $74.1 million versus $1.8 million last year. This included higher interest income as we generated better returns on higher levels of invested cash. We also realized a $19.9 million gain due to a change in the value of a long term liability due to lower corporate tax rates associated with U.S. tax reform. In addition, in 2016 we recorded foreign currency losses of $32.9 million. In 2017, this was a gain of $1.3 million. Our underlying tax rate absent the impact of tax reform was 19.9%. The reduction from our previously guided rate reflects the favorable impact of tax planning and the revaluation of current reserves. This benefit to our underlying tax rate is sustainable into the future. Our effective tax rate for the year absent the impact of U.S. tax reform was 9.5%. This includes discrete items such as the benefit from our adoption of the new accounting standard governing stock compensation and the fourth quarter reassessment of historical tax reserves and audit settlements. We anticipate U.S. tax reform will lower our overall underlying tax rate and we'll discuss this further at our Investor event at Toy Fair. In the fourth quarter, we recognized a net charge of $296.5 million related to U.S. tax reform. This net amount, included a provisional charge of $316.4 million recognizing income tax expense and the gain of $19.9 million I referenced earlier in other income. The tax charge includes an estimate for the one-time repatriation tax liability and adjustments to the company's deferred tax assets and liability to reflect a lower corporate tax rate that takes the segment 2018. As I said earlier, this number could change as there is clarification to the new law. Adjusted earnings per share absent the impact of the U.S. tax reform was $5.46. On a reported basis, including the $2.33 per share impact resulting from U.S. tax reform, net earnings were $3.12 per share. Our year-end balance sheet is strong and we generated $724.4 million in operating cash flow, ending the year with $1.58 billion in cash. We paid out $277 million in dividends and we purchased a 150 million worth of common stock. In 2018, the board has increased the quarterly dividend of 11% and we have a $178 million remaining in our current share repurchase authorization. We have a long standing commitment to deploy capital for the best long term return. This includes investing in our business; rewarding our employees for their contributions to our success; and returning excess cash to shareholders. We will continue to review our capital strategies as we gain better visibility to the ultimate impact of tax reform. Receivables increased 7% and day sales outstanding increased six days to 79 days, including two days related to the timing of collecting Toys "R" Us receivables. The remaining increase was related to the timing of collections and foreign exchange. Absent the impact of foreign exchange translation, receivables increased in line with constant currency revenue growth. Inventories increased 12%; absent foreign exchange inventories were up 5% with half of this increase due to new markets we entered during 2017. Our overall inventory at Hasbro was in good condition and associated with growing brands. With respect to retail inventory, our commercial teams in most markets collaborated to sell-through and clear inventory heading into 2018. We continue to work through higher than desired retail inventory levels primarily in Europe as we begin the year. The teams addressed significant issues in 2017, including the Toys "R" Us bankruptcy; a shifting retail landscape; the implementation of tax reform; and a slower than expected holiday season. While the last two months of the year are below our expectations, our strength through most of the year combined with our strong financial discipline, delivered a very good year. We continue to execute our strategy with excellence and we are excited about our product lines; innovation; and offerings in 2018 and beyond. We look forward to sharing these with you at our Toy Fair Investor then on February 16th We will now open the call up for questions.
Operator:
Thank you. [Operator Instruction] Our first question comes from the line of Steph Wissink with Jefferies. Please proceed with your questions.
Stephanie Wissink:
Hi, good morning everyone. And thanks for taking our question. Deb, we want to focus on the inventory cleanup and then just have you give us some perspective on the cadence of the first task; I know there is some comparison effects that are unique this year. So, if you could talk about those two inputs on both the inventory cleanup in Europe at the retail level and then the comparisons for particularly STAR WARS, and any other FX that we should be considering in the first half on both the sales and earnings.
Deb Thomas:
Sure. Good morning, Steph. As far as inventory goes, we spend as we said in our prepared remarks a good part of the end of the year cleaning up the inventory that was REIT at retail and making sure that our retailers had sufficient allowances to go ahead and clean that inventory out as we come into the early part of the year. That being said, we do have some pockets of heavy inventory out there at retail that we expect will get cleaned up in the early part of the year. With respect to our inventory, our inventory is in growing brands that's really where the increases that and we had a pretty significant impact of FX just because of the translation rates. When you back that out, the majority of the increase is in new markets that we entered into this share, such as India and into South Africa. So, our new markets inventory is growing for that as far as our inventory it's only growing brands and it's in great shape, and we do think the early part of the year will be cleaning up some pockets of high levels of inventory but beyond that we're not worried about the impact of it on the full year in any means.
Brian Goldner:
Yes. And in terms of STAR WARS, what we saw was that Force Friday was very effective in 2016 after not having a film for a decade. Didn’t have the same impact in 2017. I think we were too far out from the sale and we did see that initial fan response and particularly around our Black series product and other fan oriented products. Go-forward, we're partnering with this need to merchandise our films closer to the movie dates and take advantage of the film marketing. So, for example, for Han Solo movie, the toys will be available in April for the May movie. We also saw an outsize impact on STAR WARS in our international markets particularly in Europe. The international revenues as a percentage declined more than overall revenues. I think as we go forward, what we see is STAR WARS has a large brand that contributes to the company with greater visibility to an extraordinary annual entertainment slate. And the way I'd look at it would be if you took the five years leading up to the 2015 movies and then thought about the way we perform last year absent excess inventory. The next five years would be move valuable to us as well as to the Disney Company. So, we see STAR WARS as a major contributor go-forward, albeit at a more normalized level.
Stephanie Wissink:
Thanks, Brian. And do you want to follow Deb on the tax rate. I think you're suggesting that the 19.9% or roughly 20% is kind of sustainable rate going forward. Is that how you'd like us to model starting in 2018?
Deb Thomas:
I think, beginning in 2018, we do see all the benefits that we got that let us from our previous guidance to that rate as being sustainable. And that's what I wanted to convey we've done some significant tax planning and done a lot of work to make sure many of these attributes that contributed to a tax benefit before U.S. tax reform were sustainable. So, I'd like to make sure people take that away because the things that we did are sustainable go-forward. That being said, we do think that U.S. tax reform in addition to giving us greater access to our international cash, is going to help provide further benefit to our tax rate. We actually think our tax rate go forward in 2018, will be between 15% to 17% and we'll talk more about this at Toy Fair but we do believe we have a sustainable lower rate go-forward.
Stephanie Wissink:
Thank you.
Operator:
Our next question is in the line of Michael Ng of Goldman Sachs. Please proceed with your questions.
Michael Ng:
Hi, good morning. Thanks for taking the question. I was wondering if you could elaborate a little bit on why consumer demand slowed in November and December. I'm just trying to understand whether you're seeing any impact from the shift toward e-commerce or if there's anything changing in terms of the consumer perception of Toys in general. Thanks.
Brian Goldner:
Yes, thanks. Well, actually what we saw is just differentiated performance between different product categories. Our franchise brands remain incredibly strong through the holidays growing double-digits. In fact, we saw a significant growth in TRANSFORMERS, one of our strongest growth brands in the fourth quarter and for the full year. NERF grew and several of our franchise brands grew. We also saw a great consumer demand and great growth in MAGIC
Michael Ng:
Okay. And just a quick follow-up. Could you just remind us what your key capital priorities are and you mentioned tax reform being one of those things that will give you more access international cash. What do you expect to do with that cash?
Deb Thomas:
I think, as we evaluate tax reform and we're the clarification for the laws come out, we'll see the amount that ultimately will bring back and we're constantly looking at what are our requirements for cash combined with and we talked about this a bit earlier that we're actually earning interest income on the smart investments we're making with our cash. So, we will look at cash requirements and continue to do first and foremost what we say we always do, invest for the long-term growth of our business for our shareholders and then absent that we will return cash to our shareholders. Excess cash to our shareholders.
Michael Ng:
Great. Thank you.
Operator:
The next question comes from the line of Felicia Hendrix of Barclays. Please proceed with your questions.
Felicia Hendrix:
Hi, thanks. Good morning.
Brian Goldner:
Good morning.
Felicia Hendrix:
So Brian, in your prepared remarks you highlighted a number of challenges in the first half including resale carry over in Europe, U.K. and then also right sizing your business with Toys "R" Us. So, I'm just trying to kind of peel back the layers there. What would be the impact on the year of those things, also inclusive of evolving more towards omni-channel and could this quote on quote right sizing drive a full year revenue decline in '18 or are you expecting revenue growth?
Brian Goldner:
Yes. We feel very good about full year 2018 prospects. We're very excited about the initiatives that we have lined up for 2018. We come in into the year with great franchise brand growth, a very strong games business and great performance for MAGIC
Felicia Hendrix:
Okay. Just and beside before I go to my follow-up. What's your online exposure now versus what was it for '17 versus what you think it could be in '18?
Brian Goldner:
It continues to increase at a fairly fast rate. In fact, POS and online is growing at about three times the rate of our brick and mortar business. But many of our quote and quote brick and mortar customers and now omni-channel customers were performing quite strongly like Wal-Mart who's performing quite strongly in an omni-channel environment. So, overall we're seeing a very strong double-digit growth but we're also seeing overall POS growth for our business. I'd say you'll continue to see online grow. We're seeing it in more highly penetrated in Asia, and in Europe, and I think that potents that kind of percentages we should see over the next couple of years. 25% to 30% of our business should certainly be online.
Felicia Hendrix:
Okay. And then, just on STAR WARS, I'm just trying to really understand the change because the path during movies now have been kind of released the same time of the year. And it just seems like there was more of a challenge this year and you're changing your strategy a bit in terms of merchandizing and timing. So, if I may use the term as is there STAR WARS the key, I mean I'm just not understanding what's different.
Brian Goldner:
Yes. No, I don’t. And really I don’t see it as at all as STAR WARS fatigue. I think the entertainment has been quite good. I think it was about the timing of merchandizing versus when you started to see the sale through. So, or you have a -- we had Force Friday that was quite early in 2015 because there had not been a movie out there for 10 years. Clearly, there was a lot of pent-up demand across the board, a lot of marketing that happened very early on and a lot of both paid and earned media that happened around that brand during the 2015 period. 2016, with Rogue One, the merchandise was much closer to the movie launch. We went back to more of a Force Friday approach with a longer window before the movie launched. The movie marketing kicked in and we began to really see our sell-through accelerate. But remember, the movie was mid-December and by then we were tracking below the kinds of POS numbers we had seen in prior movies. So, what's really heartening is as people are now have enjoyed the movie and more people are enjoying the movie and as we head toward the home entertainment window, and those home entertainment windows are increasingly important in our business again, which is great. We're seeing very strong POS growth year-to-date in 2018. We'll head toward in our approaching the home entertainment window for Last Jedi and then of course we'll move in April to merchandise the Solo movie which of course comes in May. So, again I feel that there's great vitality in STAR WARS and just to put a point on it, we had great results the underlying business and we've seen great takeaway for the underlying business. The size of the business is still very large and we know was the number one toy game property for the full year of last year, internationally or globally. And we continue to believe it will be that kind of business for us with great visibility to entertainment and great sustainability and frankly some better profitability for us as we go forward, as we partner and go forward and therefore we could have a more valuable brand over the next five years and we've had over the period that led up to the 2015 movie, those same five years.
Felicia Hendrix:
Okay. So, the punch line just seems that people are now or consumers are now buying the product much closer to the release than they were in the past, just given the kind of cadence of where we are in this plaza.
Brian Goldner:
Well, I think it's really more about we'd entered in unprecedented era of entertainment. There are so much great entertainment that is out there. So, just think about as one example. You had Force Friday that launched early earlier and then you had a great storm movie. They came in between the launch of the Force Friday merchandise and the STAR WARS movie. So, you just have a lot of entertainment coming, so narrowing those windows so you're really able to take advantage of this specific marketing and these big marketing campaigns around the brands enables you to do quite a strong job in merchandising those films. And you see for the year that MARVEL was up for the year and MARVEL was up quite considerably in the fourth quarter for us. It was a great performer for us. We saw a great growth in Thor contributed; Guardians of the Galaxy contributed; Spider-Man was spectacular for us particularly in the fourth quarter. So, I think what we have to do is look at what this kind of entertainment with people enjoying so much content and entertainment. We put the merchandising closer to when the marketing for those properties really takes hold and we start to see that great sell-through that we've come to expect.
Felicia Hendrix:
Okay. Makes sense, thank you so much.
Operator:
Our next question comes from the line of Tim Conder with Wells Fargo. Please go ahead with your questions.
Tim Conder:
Thank you. Just a couple of follow-ups, clarifications. Deb, on the tax rate, the 15% to 17%, is that all in or is that just federal. And then, Brian or Deb, whoever wants to take this, just to clarify that percent of your business that was online in 2017, and then just in general broadly, do you anticipate the follow-up on Felicia's question, revenue growth in '18.
Deb Thomas:
So, with respect to the tax rate, it's I would say it's -- they will still be discreet items as there are like settlements of audits and things like that. I'm happy to say whatever stock comps benefit there is under the new tax flow will be baked in to our rates. However, with that I would have to caveat there still probably going to be more clarification to the tax law out there. I think somethings were not perhaps as clear as they could be and as the law maker's work on clarifying that. That could have an impact on the rate. So, we will quantify that and talk about that as we see it happening along with everyone else.
Brian Goldner:
And overall, for online sales, I'd say it was in the very high teens on average. But there are regions where it's much higher than that like Asia and several markets in Europe. And we continue to see the acceleration of online. And as I said, 2018, we feel very good about our initiatives about the performance of our brands, the way the brand blueprint in our gaming businesses has grown and our emerging brands. So, we feel good that we can grow in 2018 and beyond as we have grown over the last number of years.
Tim Conder:
Okay. Well, thank you. And Brian, on STAR WARS, you mentioned that if I understood you right and correct me if I'm wrong here, that it was weaker internationally. How do we kind of balance that versus the movie had broader distribution and promotion by Disney versus the property being weaker internationally?
Brian Goldner:
Yes. Look, I view it through the lens of the fact that we saw challenges in Europe and we saw challenges particularly in the U.K. that's a major market for properties like STAR WARS. So, I would say that clearly both the paid marketing and earned marketing, the fans in the U.S. really helped to deliver a strong box office here, it also delivered a very strong box office, globally. But in terms of the retail takeaway and sell-in, was lower in particularly outsized impact in places like Europe and in our international market, just represent more of the line share, the decline in percentage terms. And that's what we've seen.
Tim Conder:
Okay, Brian.
Brian Goldner:
So, right. It's a great global property. But by contrast, just to give you an example; TRANSFORMERS international business was incredibly strong; the U.S. business was strong; the brand overall was strong. And so, our proportion of international business for brand like TRANSFORMERS or frankly they successfully had in MY LITTLE PONY this year with our film and our all-screen strategy along with consumer products and gaming. That formula of the brand blueprint is delivering a bigger global footprint for the company, the way we're executing our games business and including MAGIC
Tim Conder:
Okay. Well, helpful, thank you. And then lastly, you alluded to a little bit about Toys "R" Us, let's take the draconian that they end up having the liquidity in North America. It sounds like you're continuing to push very hard to spread that distribution among other customer bases which has been ongoing. But just maybe anything on a contingency plan, anything which you can additional can share?
Brian Goldner:
Yes. Since we spoke in October, the one other element to the Toys "R" Us business that was out there but for everyone's benefit, was their CVA which is similar to the bankruptcy they executed in the U.S., the CVA they executed in Europe and in the U.K. business. And so, we are seeing the store closings in the U.K. as well that did. That's what I talked about in my prepared remarks as I talked about retailers pairing stores and personnel and certainly coming down. Our team has built a plan for the right sizing of the Toys "R" Us business. We have continued to grow the number of doors and continued to grow our revenues outside of Toys "R" Us. We continue to be supportive of them but most importantly we continue to manage our risk and inventory as they streamline the amount of inventory they can take. And we are prepared for any eventuality. Obviously, the more time we have the better it is but our teams have responded to challenges before. You've seen how they've responded and maintained operating profit even in a challenging quarter and a challenging finish to the year like 2017. We understand we're working in a dynamic market.
Tim Conder:
Okay. Thank you, and Deb, both appreciated.
Operator:
Our next question is from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Okay, thanks. Good morning, everyone.
Brian Goldner:
Good morning.
Deb Thomas:
Hi, Drew.
Drew Crum:
Talk about directionally how you see gross margin in 2018 and some of the puts and takes influencing that line. And then separately, Brian, can you talk about your expectations for BEYBLADE in '18. And then relative to past products like well year two which you are in and you typically see a spike or a peak with the brand to this. I want to know how you're thinking about that because win factor on '18 fail.
Brian Goldner:
Yes. I'll take BEYBLADE first and then Deb will do gross margin. On BEYBLADE, we had a very good year last year. It was kind of comparable in pattern two years prior that first year you're absolutely right through. This business very well. That BEYBLADE is performing quite a high level, obviously different by certain countries. But BEYBLADE is off to a very good start and we would expect it to be a contributor to this year's business. I won't specifically size it for you but suffice it to say you're right it's our second year in most countries around the world.
Deb Thomas:
Sure. And with respect to gross margin. So, we were down a 100 basis points. And we said at the beginning of the year, we expected our gross margin to be down because we had lower gains on hedges coming in. so, that was a piece of it, that was about a quarter of the impact. We also had because of underperformance on some other brands that we've talked about, add some trolling impact to that as well. As we look forward, we're very positive on gross margin. We see no reason why we will get back to the levels that we had a year ago. And we'll talk more about the puts and takes on that at Toy Fair. But those were some of the bigger impacts on the full year.
Drew Crum:
Okay. And then maybe one last one, Brian. This with respect to STAR WARS, were there minimum guaranteed shortfalls on the property or is there that something that as a potential risk as you think about the brand and the licensing arrangement?
Brian Goldner:
Yes. I know that no minimum guarantee shortfalls. We continue to earn out that contract in a very strong manner. When I talk about that ongoing business, I'm talking about a business, it's quite sizeable. I'm talking about a business which's a major contributor to us and to the industry. And I do think it's a brand over time, over the next five years that could be more valuable having more revenue over a five year period than the five years that would even include the 2015 movie year. It's more about having that visibility and line-of-sight to great entertainment that's coming in the future and the ability to plan and seeing less of that surge and strength that we used to see between film years and non-movie years.
Drew Crum:
Okay. Thanks, guys.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Yes. Good morning, and thanks for the question. Two things for you. First, I wonder if you could dig a little bit into NERF. You said this was the fifth consecutive year of double-digit growth. Where is that growth coming from, is it new markets, or the existing markets still growing at a similar level as the new markets and how big is the opportunity to keep NERF growing at a double-digit rate? And then secondly, just wonder if you could do a clarification as we think about ship-in for 1Q or 2Q with The Avengers kicking off the summer movie season at the beginning of May. Will that be a 1Q ship-in and then same thing with Solo, you said that ships that those products are going to be on shelves on April. Does that mean you get a 1Q shipping for Solo Toys as well?
Brian Goldner:
Yes. So, only comment on that first step. I would expect both of those properties to have more of an impact in the second quarter, far more. Because of again this the way we're windowing and merchandising around those films. And so, I would not count those ship-ins in any considerable way in Q1. Obviously, we're very excited about Black Panther. There obviously it's been ship-ins in the first quarter for Black Panther. We're very excited about the score that it's received, then the global excitement around that brand is palpable. And we're very excited to add that to the already powerful line-up from MARVEL that's coming for 2018. As I said before, I thought the line-up from MARVEL was among the strongest we'd ever seen and therefore really impacts the fact that I think our line-up for the years among the strongest we've ever seen. And I've also although you didn’t ask specifically about this, as we get through the year, I've had a chance to see the Bumblebee movie and where that's coming out. So, as we even go into the end of the year, we got strength-to-strength and Bumblebee is a delightful movie that I'm very excited to share with people as well. And so, throughout the year we have a great line-up in schedule. For NERF, it's really come down to great industry leading innovation insights driving user generated content. It's really the full blueprint execution. It was the number one property in the U.S. we're seeing strength across all the different categories; our Rival business, very strong; Elite was strong, NITRO was a very strong launch internationally and a very good launch in the U.S. But yet, still plenty of running room for a lot of those new initiatives. Our core business on NERF is very strong. And we take nothing for granted in continuing to innovate, you're going to see new categories of innovation as we go forward. We're seeing growth both in developed economies and emerging markets. We continue to build out the footprint of Rival, our basic NERF businesses are very global. And it's among the favorite products and brands around the world in any number of countries around the world. And so, again we're very excited about what we've done there. But it's about industry leading innovation and again it goes back to the focus on our brand blueprint and how our franchise brands have that superior profitability. We continue to still invest and deliver that outsize profitability relative to the company average. And we see NERF is able to grow for many years to come.
Eric Handler:
Great, thanks. But just one quick follow-up. So, you mentioned Bumblebee. Bumblebee coming out in late December, I think the 22nd. That's going to be sort of sandwiching between the Spider-Man animated movie which I imagine should be very kid-friendly and then you got Aquaman. We'll have to see how that performs. But and I would think you probably have some competition from STAR WARS home video toys around the holiday as well. Does that make things very challenging for Bumblebee?
Brian Goldner:
No. look, if you look at TRANSFORMERS, I think that we go from strength-to-strength. This year, TRANSFORMERS in the fourth quarter was in dollar terms, our biggest growing brand. And overall for the year grew very strong double-digits. It's because we are perpetually engaged with our audience by demographic and psychographic. We have a preschool RESCUE BOTS show, we have our Cyberverse focused on our core kid six-to-nine year-old. We continue to run more adult oriented content on Machinima for that fan. Fan business is growing in a very significant manner. And then of course we have our movies. It was a movie year but our products were about the movie but also about all these other dimensions of TRANSFORMERS. So, this is a brand that's working everywhere globally, it's a brand that's exceedingly strong and getting stronger in China. We'll talk more at Toy Fair about the major global initiatives and in gaming and how this brand comes to life. So, when we talk about our Bumblebee movie, it's really the focal point of an entire blueprint activation that will take place around that time of year. And we will bring to bear all of the different strengths and power inside the blueprint to bring Bumblebee and TRANSFORMERS to life at that time. So, we know that there is an amazing array of entertainment with the beneficiaries of a lot of that that's in the world today and we think our brand like Bumblebee and TRANSFORMERS holds its own.
Eric Handler:
Thank you, very much.
Operator:
Our next question comes from the line of Michael Swartz with SunTrust Robinson. Please proceed with your questions.
Michael Swartz:
Hey, good morning everyone.
Brian Goldner:
Good morning.
Deb Thomas:
Good morning, Michael.
Michael Swartz:
I just wanted to touch on advertising spend during the quarter came in a little higher than I would have expected given the revenue decline. So, maybe talk a little bit about what drove the year-over-year growth there. Was it timing, was it something kind of a nuance to the fourth quarter?
Deb Thomas:
No. Actually, we talked about partnering with our retailers to make sure some of the inventory that maybe with a little bit slow moving in November and December really was moving. And it was probably more of that than anything else. We really wanted to make sure we headed into 2018 with the best momentum behind our product as possible. So, that's really kind of what you were seeing in the fourth quarter.
Michael Swartz:
Got it. Would imagine over time in '18 that advertising gets back to more of a normalized level on a full year basis.
Deb Thomas:
On a full year basis, I would. Yes.
Michael Swartz:
Okay. And that was my next question, is just and Brian you've talked about aligning the merchandising of some of these theatrical properties with the release window a little tightened or maybe leverage some of the studios marketing. Is that something that you think you can get some incremental leverage maybe even above and beyond historical levels going forward?
Brian Goldner:
Well look, I think as we -- this has number of levers that exists inside of the marketing elements for the around the blueprint in the company. You have the traditional advertising, you have an increasing array of digital opportunities for digital marketing and advertising including inspiring user generated content. Then we have all kinds of forms of content from all the way as short as gets to short form to stream content or bespoke episodic content. So, it's really we look at all that as marketing and advertising. So, traditional advertising does change and probably does overtime come down a bit but it's being augmented by and rounded and replaced by some of these other categories of marketing where we're able to talk about story and character and branding brand engagement where our audiences and consumers are globally. So, overtime again I think you're seeing the benefit of the investments we made in our own brands including our games business and our emerging brands and that we will continue to get leverage in advertising and marketing and storytelling.
Michael Swartz:
All right, great. Thanks for the color.
Operator:
Our next question comes from the line of Arpiné Kocharyan with UBS. Please proceed with your question.
Arpine Kocharyan:
Hi, thank you. A lot of my questions are answered but maybe I can be a bit more specific. In terms of first half revenue growth puts and takes and thank you for all the color in the prepared remarks as well as the Q&A. Given some pockets of inventory as well as sort of Toys "R" Us situation, do you feel growth in the first half could be tough to come by for the industry and for Hasbro or do you feel that you can fare better given not all of those closures perhaps directly impact you? Thank you.
Brian Goldner:
Yes. Look, I'm not going to comment by quarter on our revenues. I'd say that I think our prospects for growth in 2018 are very strong as a company for the full year 2018. And by quarter, we're going to work through first quarter, second quarter, particularly in some of the pockets of inventory Deb has talked about in Europe. With Toys "R" Us, says like said we have a plan on how we manage our risk in inventory and support them but also have a growing array of destinations for great product, innovative product, this product that's selling. And we have great levers and ways to engage our audiences and consumers in those brand stories and characters, including our partner's brands. So, not going to really give any specific guidance by quarter, suffice it to say I gave you some sense of where some of the shipment should occur more in the second quarter than the first quarter on some of the entertainment brands.
Arpine Kocharyan:
All right, that makes sense. And then going back to the capital allocation question, Brian, you're sitting on north of $1.5 billion of cash that is now obviously more tax efficiently brought back to U.S. than historically when you've been able to do this, you've seen an uptick in buyback. In terms of returns, do buybacks still make sense or there is a better use of your capital that could yield higher return?
Brian Goldner:
Look, our focus first and foremost has been investing in our business and we think those investments are really coming to the floor; you're seeing it in our results. Obviously, building our brand blueprint capabilities, we added Backflip, our mobile gaming business that continues to perform in a stronger way each and every year. We got Boulder Media, our animation studio allowing us to create incredible content at a much more nominal price point you saw or you will see from us efforts there. We've also selectively acquired brands overtime like Micronauts that we're now activating writing script around and working with our partners at Paramount as part of our inaugural effort on our new five-year deal with them to bring those brands to life and story and to bring those out around the world. So, that's where we're going to really focus and focus our attention first and foremost. In terms of buybacks, Deb will outline for you on what we are thinking. We have historically been buying back about $150 million worth of shares. I imagine that's about where we would be for 2018 and that helps to take in the overhang on our stock from stock compensation. And then we remain open to other ideas about how to deploy our capital for the strongest return to our shareholders. Are very happy to see that our ROIC has continued to increase over the last three years. And absent the impact of the tax reform, our ROIC hit a new high in 2017, up 2% versus 2016. So, that's how I would look at things.
Arpine Kocharyan:
Thank you.
Operator:
Our next question comes from the line of Linda Weiser with D.A. Davidson. Please proceed with your questions.
Linda Weiser:
Hi. I was wondering if you could just give a little more color on the growth margin performance in the quarter because it was actually quite good given that you mentioned that you had to make sure that the retailers have what they needed to work through the product. Your gross margin was only down 50 basis points versus last quarter it was down a 160 basis points. So, is that all just mix or is there some other factor that accounts for the growth margin in the quarter?
Deb Thomas:
No. We did have a positive contribution from product mix in the quarter, that between that and if you actually look at the performance of our business overall and this is one of the things that we've talked about with respect to those long term investments and how we see the ability for operating profit to expand. We really had a good contribution from our entertainment and licensing business. So, that is a very high margin business. So, when you see the pieces all mixed together, it really comes down to that mix and that's one of the reasons again why we've invested in that business because overall we see that as a great opportunity not just to extend gross margin but our overall operating profit margin as a company.
Linda Weiser:
Thanks, that's helpful. And then, can you comment on just in terms of how you think about the franchise brands because we've seen some struggles by LITTLEST PET SHOP and MY LITTLE PONY did better this year but will that be sustainable? Will the movie benefits be sustainable going forward? And how do you think about moving things out of the franchise brands and maybe moving some emerging brands into there like BABY ALIVE has been doing quite well. How do you think about your portfolio in that way?
Brian Goldner:
Well, I think first thing I would tell you is you are very insightful about the way we think about our business and we'll probably share some things with you at Toy Fair around how we think about our brands and the portfolio brands that we go forward with. I've always said that not every brand would grow every year but we certainly are thinking about our brands and how to reinvent, reignite and re-imagine each brand every year. Every brand has to be regularly re-imagined and that's why you're seeing the success overtime of our franchise brands. In fact, achieving 49% of our revenues this past year up 3% point versus the prior year. And up considerably versus when we started this 10 years ago. We continue to believe that our franchise brands and our gaming business and the way we approach them are strategic differentiators for the company. Will every one of our games grow every year? Now, we've seen PIE FACE go backwards this past year. But yet, overall our games business has grown and our franchise brands had grown and our emerging brands have grown offset by some emerging brands that haven't grown. But I think we run them the broadest portfolio and the strongest portfolio brands with the most compelling strategy in our industry and the greatest teams in any industry. So, that's how I would view it. And so, as we go forward, we'll talk more about the story telling from MY LITTLE PONY and our plans we obviously have great plans in store over the next number of years to continue MY LITTLE PONY's March in growth and to engage consumers across all elements of the blueprint. One of the things I was very heartened about, Deb just mentioned, is that performance in consumer products and the performance globally across other consumer products category, including Apparel and other consumer products and that's quite good for the brand as well.
Linda Weiser:
Great. Thank you, very much.
Operator:
Our next question is from the line of Gerrick Johnson with BMO. Please proceed with your questions.
Gerrick Johnson:
Hey good morning.
Brian Goldner:
Good morning.
Deb Thomas:
Good morning, Gerrick.
Gerrick Johnson:
So, I was curious -- good morning guys. What select brands do you have the access carry over inventory and also wondering if there are any payments from Paramount that might have been in the quarter and then the whole retail shift to just in time? How do you feel that you guys navigated that transition? Thank you.
Brian Goldner:
Yes. So, in the retail shift in just in time is something that we've been navigating throughout time and we feel that we have the capability to continue to navigate in that way reducing the weeks of supply for online and omni-channel. We've been de-levering on overall basis to address that and also building the skill set to do that which is also within the brand blueprint in the way we go to retail channels. So, we feel good about that. Obviously, we've talked about some of the brands that underperformed in Q4. Those are the brands where there are pockets of inventory. And if we talk about on the corollary area inventory growth which is up a bit, it's all around brands and areas of the world where we're growing. So, our inventories around TRANSFORMERS and MY LITTLE PONY and other brands of ours that have been growing around games that have been growing and then by region if you just took our inventory ups in effects, the inventory growth is half of the inventory growth is just because we've opened a market in India and in South America, South Africa. So, again our inventories are absolutely placed where we are seeing growth in our business.
Deb Thomas:
And with respect to payments from Paramount, we may have gotten some in the normal course of business but nothing material to call out.
Gerrick Johnson:
Okay, thank you.
Operator:
Our next question is from the line of Susan Anderson with B. Riley. Please go ahead with your question.
Susan Anderson:
Hi, good morning. Thanks for taking my question. I guess just a follow-up on the inventory and the gross margin. I think, you guys had said that you gave some extra retailer dollars in the fourth quarter. How much of that pressure of kind of cleaning up that inventory came in the fourth quarter and then I guess how much more is left to come in first to maybe second quarter this year?
Deb Thomas:
Well, in the fourth quarter we did make sure that our retailers had sufficient allowances to take any mark down they thought they needed to take declare inventory in the quarter and as far as we look at it we are adequately provided a year end for what we think the impact is going to be go-forward. So, we don't anticipate having any significant impact in 2018 from excess inventory other than it just maybe a little slow to take inventory in the early part of the year, as we retailers we work with them to clean that up.
Susan Anderson:
Great, that's helpful. And then, I guess just a follow-up on that previous question on the pockets of inventory. Assuming STAR WARS particularly in Europe maybe one of those, I guess it sounds like replenishments just wanted strong in fourth quarter. Did those pickup in first quarter as you guys saw POS pickup or how should we think about the flow of that inventory?
Brian Goldner:
Yes. I think the way you should think about it and this is what I was talking about with the expanded window of Force Friday II. We had a merchandise on shelf relatively early in 2017 in the early fall for the movie which was consistent with what had been done in Force Friday 1 of 2015. So, we have an inventory that was in the market, we saw a great initial uptick from the fans around particularly around our fan oriented product through the month of September and then into October and then in November December as that you would see that pivot we just saw the rates of sale and take away below what we had expected. And so, the inventory existed at that time in anticipation of a higher sell-in and sell-through of product for brands like STAR WARS. And so, that's the inventory that we clean up. So, in terms of where we go forward, we'll sell through that inventory. Year-to-date, we're seeing very strong POS as more people now had seen the movie. We're approaching a home entertainment window that includes electronic sell-through, we're seeing how home entertainment windows, electronic sell-through windows are having greater impact on our business than they have in many years because people are enjoying watching content and entertainment at home. And we'll also help to see the story with younger consumers as we've seen historically as they watch it at home versus in the theaters. And it should enable us to partner with Disney to move through the inventory and then to merchandise the Han Solo films and product in the April timeframe for the May movie.
Susan Anderson:
Thanks, that's helpful. And just last one on digital gaming. Can you maybe just talk about a little bit more of the growth there and how big you think digital gaming could be as a percent of the gaming revenues and as we look out into the future?
Brian Goldner:
We take on digital gaming in a number of ways. So, we do a third party digital gaming arrangements; it's royalty income. So, it's not recognized as revenue as more as royalty income at a very high operating margin and we have very strong relationships there. Many of our brands are performing quite strongly there across a number of dimensions including MONOPOLY on the switch for this past holiday. Then we have Backflip Studios; our own mobile gaming company that's shown significant improvement year-on-year and are contributing brands and brand efforts like TRANSFORMERS
Susan Anderson:
Great, sounds good. Thanks, so much.
Operator:
Our next question is from the line of Greg Badishkanian with Citigroup. Please proceed with your questions.
Unidentified Analyst:
Hi guys, this is actually Fred Whiteman on for Greg. If we look at the U.K. business, obviously that was weak but you'd signaled that would be the case earlier in the year. I think you'd also called out Brazil scenario to monitor. How did that market come in versus your expectations in the quarter?
Brian Goldner:
Yes. Brazil is about where we thought it would be; it was down. What we really saw on Brazil, I would view is much more of a short term issue. We saw a competitive product being deeply discounted and it put pressure on the market in an environment where you had a political environment that was a bit less stable and consumer confidence that was a bit shaky temporarily. We're already seeing the opportunity in Brazil for 2018. The teams feel good about our market position. We just had Toy Fair as down there and the response to our product line was quite strong. And retailers are better positioned as we go forward and some of that very low price products that was being cleared through the market from others, should dissipate.
Unidentified Analyst:
Great. And then, if we look at the other income contribution in '17 versus last year, it was up pretty significantly. Some of that's due to interest income but could you sort of walk through some of the non-recurring items that we should be keeping in mind when we're modeling '18?
Deb Thomas:
Absolutely. So, we and we'll put a chart up on this Toy Fair too, just to kind of help you how we're thinking about it. But from '16 to '17 we had a big FX loss. In the fourth quarter of '16 and we had a small gain in '17 and we would expect on a normalized basis to while we can't properly thoroughly predict foreign exchange impact. We would expect that to be more recurring. However, we also had a large gain under re-measurement of the liability. That was about, it was $19.9 million and that specifically related to the new tax rates under the U.S. tax law. So, that would be non-recurring. However, we continue to earn a high rate of interest on our better investing of cash that we have. We also continue to have consistent performance with our share of the Discovery Family channel and it's the same as we've talked about all year, so we saw a repeat in the fourth quarter about that. So those are the types of recurring things and then the nonrecurring would be the large FX which we can't predict and also the tax re-measurement that was in non-up.
Unidentified Analyst:
Perfect, thanks.
Operator:
Our final question is from the line of Jim Chartier with Monness Crespi Hardt. Please proceed with your questions.
Jim Chartier:
Good morning. Thanks for fitting me in. I just wanted to talk about the industry growth and how you guys are thinking about industry street demand. You had a slow down over the last 18 months following pretty strong mid single-digit growth for two or three years and flattish or down POS for the industry in fourth quarter. So, how are you thinking about the industry going forward and is the fourth quarter slowdown impacting the way that retailers are thinking about the category?
Brian Goldner:
Look, we still believe that there will be a low-to-mid single-digit growth in our business in developed economies. We'll probably see low single-digit growth in most developed economies around the world. We see stronger growth in many markets in the world like Russia and China and we're participating in that. We would expect double-digit growth absent FX over time in emerging markets. Obviously, this past year we had 5% emerging market growth, absent FX again due to some of the we see are short term issues in places like Brazil. And we feel good that the industry will continue to grow with great innovation and we've grown overtime our market share and also grown in excess of industry growth and we'll continue to want to make that progress. We think that executing the blueprint strategy in our games business, we will talk more about it at Toy Fair; both of those can help lead our growth.
Jim Chartier:
Great, thanks. And best of luck.
Deb Thomas:
Thanks, Jim.
Operator:
Thank you. At this time I will turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob. And thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Management's prepared remarks will be posted on our website following this call. We look forward to seeing you in our Investor event at Toy Fair, next Friday, February 16th. And Hasbro's first quarter earnings release is tentatively scheduled for Monday, April 23rd. Thank you.
Operator:
This concludes today's teleconference. Thank you, for your participation. You may now disconnect your lines at this time.
Executives:
Debbie Hancock - VP of Investor Relations Brian Goldner - CEO Deb Thomas - CFO
Analysts:
Michael Ng - Goldman Sachs Drew Crum - Stifel Nicolaus Felicia Hendrix - Barclays Stephanie Wissink - Jefferies Greg Badishkanian - Citigroup Eric Handler - MKM Partners Tim Conder - Wells Fargo Securities Arpiné Kocharyan - UBS Linda Bolton Weiser - D.A. Davidson Gerrick Johnson - BMO Capital Markets
Operator:
Good morning and welcome to the Hasbro Third Quarter 2017 Earnings Conference Call. At this time, all parties will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our third quarter earnings release was issued this morning and is available on our Web site. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I'd now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone and thank you for joining us today. The Hasbro team delivered a very good third quarter, the highest revenue and earnings quarter in our history. We’ve positioned Hasbro to unlock the full potential of our brands, investing significantly across the brand blueprint. We're still in the early stages of realizing our ambition. During this quarter, we demonstrated our strategy's ability to deliver growth amid challenging conditions, across a number of dimensions. Revenues grew in each operating segment with double-digit consumer takeaway globally at retail. Franchise Brands, Hasbro Gaming, and Emerging Brands revenues increased led by growth in NERF, TRANSFORMERS, MY LITTLE PONY, MONOPOLY, BABY ALIVE, FURREAL FRIENDS, SPEAK OUT, and TWISTER. Our commercial and finance teams are effectively managing the short-term disruption from the Toys "R" Us restructuring and bankruptcy filing in the U.S and Canada, as well as ongoing softness in the U.K and Brazil. And our investments in our multi-screen content to commerce and omni-channel retail strategies are building deeper consumer engagement across multiple brand experiences as evidenced by the growth in TRANSFORMERS and MY LITTLE PONY. The industry data supports our success. And through August, Hasbro ranked first in the G11 toy and game markets according to industry sources. Hasbro revenues grew in developed economies including the U.S., Canada, France, Germany, Mexico, and Australia. Emerging market revenues increased 8% with growth in China and Russia, as well as from our new operations in India. As we discussed last quarter, the U.K and Brazil continued to face tough economic conditions and we forecast that to continue in the near-term. Our diverse geographic and brand portfolio positions us to overcome these challenges with strength in other major markets. In addition, over the past several years, our global commercial teams have invested in an omni-channel retail strategy, which puts Hasbro where consumers are shopping not just at mass and toy specialty, but importantly in e-commerce where consumer take away continues to outpace total point-of-sale, as well as in emerging channels including value, grocery, and drug, new feature shops at retailers, fan and specialty retail. While the near-term impact of Toys "R" Us is disruptive, and we paused shipments for a short period as we gain clarity on the situation. We are working with them as we enter the holiday period. This doesn't impact our outlook for overall consumer takeaway, which has continued to be strong, but does introduce higher uncertainty as to the level of shipments to them in the fourth quarter. Importantly, we're also well positioned in new and growing channels with the wealth of retail options, in store, online, and omni-channel, we're confident in the collective long-term outlook for the retail landscape. For the third quarter, Hasbro's Franchise Brand revenues increased 7% with growth in NERF, TRANSFORMERS, MY LITTLE PONY, and MONOPOLY. Hasbro Gaming increased 22% and Emerging Brands were up 9%. NERF has posted double-digit growth throughout 2017 and Q3 was no exception. Global POS was up in the mid to high teens for the quarter, increasing in all regions. NERF Nitro launched and is off to a good start. TRANSFORMERS multi screen entertainment continued to drive revenue growth in the franchise. Point-of-sale was up versus last year and up versus the last movie year. This fall, we continue with new entertainment initiatives to engage our fans. The global home entertainment release of Transformers
Deb Thomas:
Thank you, Brian, and good morning, everyone. The third quarter presented economic and retailer challenges, yet the Hasbro team delivered revenue and earnings growth, while returning $164 million to shareholders through our dividend and repurchase program. We ended the quarter with $1.2 billion in cash and are well positioned to capitalize on the innovation we have in the marketplace as holiday season. As Brian mentioned, the Toys "R" Us bankruptcy filing in the U.S and Canada negatively impacted our third quarter revenue and operating profit, including incremental bad debt expense associated with the bankruptcy. Excluding the incremental expense, total company operating profit would have been approximately a 100 basis points higher in the quarter. While this event has also negatively impacted our initial growth outlook for the fourth quarter, we continue to work closely with Toys "R" Us to be able to deliver the right products to consumers for successful holiday season. For the third quarter, revenues in the U.S and Canada segment increased 7% and grew in all product categories, including Franchise Brands, Partner Brand, Hasbro Gaming and Emerging Brand. In total, U.S and Canada point-of-sale increased double digits for the quarter and the first nine months of the year. Retail inventory remains of good quality. Operating profit in the U.S and Canada segment declined 5% to $217.3 million or 21.9% of net revenues. The year-over-year decline was the result of a shift in product mix, including the decline in quarterly MAGIC
Operator:
Thank you. [Operator Instructions] Thank you. Our first question comes from the line of Michael Ng with Goldman Sachs. Please proceed with your questions.
Michael Ng:
Great. Thank you so much for the question. My first question is for Deb. Deb, I was just wondering if you could revisit some of the seasonality comments that you made with some of the revenue shift being more concentrated in the fourth quarter due to a retailer preference for just-in-time and a growing share for e-commerce. Did the quarter come in as you expected despite some of the Toys "R" Us bad debt expense headwinds?
Brian Goldner:
Thank you. Good morning, Mike. The -- as far as the quarter, we did mention earlier that we did have some shipments that we stopped when we heard of Toys "R" Us declaring their bankruptcy, but just for a short period of time. So I would say absent that, the quarter did come in as we expected and absent the bad debt expense. As far as the seasonality, we continue to see that. And with Toys "R" Us just having filed for bankruptcy so late in the third quarter, we've adjusted a bit our thoughts around the fourth quarter. However, we still expect to grow and wanted to just give context around that as well. We found that moving to omni-channel retail strategy has certainly helped and moved a bit more to just-in-time. However, we are about close to 60 days out from year-end now, and we're starting to get more visibility into year-end every day as we get closer and closer.
Michael Ng:
Okay. And could you expand a little bit just on your assumptions around Toys "R" Us. I’m just trying to get a better sense of what you're assuming in terms of Toys "R" Us for the fourth quarter? Are you assuming that you ship less than to Toys "R" Us? Are you assuming that Toys "R" Us orders less? Any color around that would be very helpful.
Brian Goldner:
Sure. Hi, Mike. So to be clear, I think first and foremost, we do expect to grow more than the industry in Q4 and the industry growth rate estimate now is between 3% and 4%. So we do expect to grow more than that. We've seen great, very strong sell-through up until this weekend. So, that Chapter 11 is just one month old. We've come to agreement on receivables and we also now agreed to terms go forward just over the last few days on our -- over the last month our finance and the Toys "R" Us commercial teams have been working on and focused on getting an agreement which we signed just a few days ago. So now our Toys "R" Us team and the merchants can focus and refocus on the holiday joint business plan with just two months to go. In fact, this wouldn't have been an issue had it happened earlier in the year and it's not an issue for us in 2018. We do have a more expansive retail channel strategy that gives us great confidence that we can deliver industry-leading growth this year even in this environment. We just need to determine what Toys "R" Us can receive over the next few months. But meanwhile it's great to see that our POS is outstanding and very consistent with our expectations.
Michael Ng:
Great. And the last one for me, I think DISNEY PRINCESS was down in the quarter. I was just hoping if you could help parse out what happened there? How much of that was because of the Elena of Avalor rollout a year-ago, and how much was Toys "R" Us?
Brian Goldner:
Yes. So year-to-date DISNEY PRINCESS is up and it was also up in the quarter in international markets. Also very heartening to see that point -- the point-of-sale for DISNEY PRINCESS was up quite considerably. In fact, it's among our strongest point-of-sale gainers in the partner brand Arena. So what we’ve really seen throughout the year is great growth around the entertainment initiatives. The entertainment has been a key driver, so Beauty and the Beast and Moana are key drivers of the growth that we've seen year-to-date. And then there's a bit of timing, because you also now are getting into shipments of Frozen around the Q4 featurette, this Olaf's Frozen Adventure. And so, Frozen it was up in the quarter in the U.S. And so again Descendants was very strong in the quarter. So I think it's a bit of timing overall, but we're seeing great robust sales for the brand and particularly strong sales this quarter -- shipments this quarter in international.
Michael Ng:
Great. Thank you very much.
Operator:
Our next question comes from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Hi, guys. Good morning.
Brian Goldner:
Good morning.
Drew Crum:
Going back to Toys "R" Us, Brian, were you able to divert any of the product that you had previously earmarked for shipments for Toys "R" Us to other retailers? And as you think about the fourth quarter any uncertainty around shipments that may go to Toys "R" Us? Do you have the flexibility to move those other retailers and is that in any way embedded in that 4% to 7% sales guidance that you’ve provided?
Brian Goldner:
Yes, so clearly we are assessing what Toys "R" Us can receive, but our expanded retail channel strategy gives us great confidence that we can find home for our inventories, and given where our inventories are and that they’re in great shape and that fact that POS is growing at double digits both globally as well as in the U.S. Both year-to-date and in the quarter we feel very good about where we are and obviously our teams are very focused on a very strong growth rate in the fourth quarter, and we do think we will end up ahead of the industry growth of course. So I would say that, overall, we want -- we can find a home for all the inventory that we have, we don't see that as an issue. But we do need to assess what Toys "R" Us will represent of the total inventories in the quarter -- in the fourth quarter.
Drew Crum:
Okay, got it. And then I didn't hear STAR WARS mentioned as being one of the partner brands were POS was up in the quarter, maybe I misheard that, but could you comment on consumer takeaway during the quarter and do you think Brian having just five months in between the two STAR WARS films in any way limit sales upside for The Last Jedi to the holiday period?
Brian Goldner:
Yes, so overall for STAR WARS shipments were up in Q3. And we saw that POS was up in the U.S and Latin America, and improving in the other territories and that's just because the way the marketing is just beginning to roll out. We're very encouraged about the long-term opportunity for The Last Jedi. In fact, I think a lot of the impact will happen not just in '17, but as we get into the home entertainment windows that are becoming increasingly important again into spring of 2018. And we're very excited about the new Han Solo movie, Solo
Drew Crum:
Okay, great. Thanks, guys.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix:
Hi. Good morning and thank you.
Brian Goldner:
Good morning.
Deb Thomas:
Good morning.
Felicia Hendrix:
Hi. Brian, just something that you had -- starting on Toys "R" Us for a second and then I have another question just -- on Toys "R" Us. I think reading between the lines of what you said about working on the receivables and stuff that you have received critical vendor status?
Brian Goldner:
Yes, we have. Yes, we have.
Felicia Hendrix:
Okay. And so does that just, I guess, accounting wise, does that mean that when all is said and done and everything settles, you could have a potential -- maybe not a whole, but some part of reversal of the bad debt expense?
Deb Thomas:
Our expectation would be as we see how things settle out, we would certainly look at the situation at the time and adjust whatever expense we needed to on the receivable.
Felicia Hendrix:
Okay. And then the other thing is, you’ve said a couple of times that you’re currently assessing what Toys "R" Us can receive. I’m just wondering, is there a chance -- once you go through that with your 4% to 7% shipment guidance for the fourth quarter, is there a chance that that you could end up shipping more than you're currently expecting to Toys "R" Us or would you have a hard and set number?
Brian Goldner:
No, I think that it's a very fluid situation. So as you prepare for earnings which happened to be this Monday and you're working through month-old Chapter 11 situation. We signed an agreement literally very late last week on the go-forward position. I think the teams can return to focusing on our joint business plans, which were in place going into the holidays and Toys "R" Us was performing for us quite well. Our overall business is performing really well. It's just now a matter of refocusing on the holiday. And as I said, had this happened in any other time of the year, we would've had ample time before the holiday period to make a new plan together and do it in a more -- in a longer-term way, but the fact is we feel very good about our overall business. The POS gains that we're seeing across categories are very strong. Our toy and game business POS was up in the high teens. That’s same as true for Franchise Brands, even partner brands were up more than 20%. Our Hasbro Gaming POS was up more than 20%. So, again, we feel very good about the fourth quarter and that we can grow ahead of the industry, But out of an abundance of caution, we did want to highlight that it's a more fluid environment only because of the Toys "R" Us situation, and of course the U.K and Brazil situation. But clearly the bulk of the difference in our point of view was about the Toys "R" Us situation. And just want to now get the teams focused again on a broader retail channel strategy, we go to more doors now than ever before. We see the acceleration in growth in omni-channel and online retailing which is still two or three times stronger than our overall POS gains. So, again, we just provide a range that given the timing of earnings and our focus now on the holiday.
Felicia Hendrix:
Just to understand the flipside of that is -- is there a risk that you could end up shipping less than you're anticipating to them?
Brian Goldner:
Well, even if we shipped less than we would expect, again that's what I was saying that we think there's an opportunity to put our inventory out in the marketplace in a number of places. Obviously, Toys "R" Us has been a growth arena for us, a growth partner for us, and we want to continue to support their initiatives now that we have an agreement in place, we can do that. And so our teams are very focused on continuing the kind of strong growth that we've seen throughout the year, up 7% year-to-date. And so we just give you a range because again as we formulated our look at the earnings picture as of today we felt that our range would be prudent.
Felicia Hendrix:
And is there any way you will quantify the revenue impact of Toys "R" Us in the third quarter?
Brian Goldner:
No, but we did note that we had stopped shipping for a number of days as a result of the bankruptcy. We wanted to get clarity on the situation and we're now shipping Toys "R" Us in all the retail, and again the POS gains are quite considerable against shipments.
Felicia Hendrix:
Okay. Final one, not about Toys "R" Us. Just wondering, I think you’ve talked about this, so I just you want to expand, you had the MY LITTLE PONY movie in the quarter, maybe the movie didn’t end being as successful as you may have expected. Just wondering what that did for toy sales?
Brian Goldner:
Well, the movie as of this past weekend globally is just shy of about $40 million. The brand is up in the quarter across every region and across our entertainment and licensing business. We are really building this media digital mix model and our brand blueprint we think is really working. And the film will absolutely pay back its investment. Remember, we made the film for modest budget. It is driving consumer products. It's driving toys and games. It's also driving our digital gaming business and MY LITTLE PONY is up year-to-date. So, again, that combination of storytelling between stream content, television content, and the film is a great formula for the brand. So we feel very good about the brand heading into the holidays in 2018.
Felicia Hendrix:
Great. Thank you so much.
Operator:
The next question is from the line of Steph Wissink with Jefferies. Please proceed with your questions.
Stephanie Wissink:
Thanks. Good morning, everyone.
Brian Goldner:
Good morning.
Stephanie Wissink:
I have three questions as well. Brian, just a bigger question for you. If you could just give us an insight into where we are in the investment cycle around the capabilities as you navigate around your blueprint? Do you see any big step ups in the next couple of years? And then, Deb, a question for you on operating margin. I think that couple of years ago, I mean, 18 month ago, you detailed three headwinds, the Princess was one just as that business scale MAGIC digital investments and then emerging markets, particularly China. I’m wondering if you can talk a little bit about where we are on that continuum of operating margin scaling in gaining against those initiatives? And final question for -- second, one more just on games. I need to compliment you on the strength of games, because it seems to continue beyond what we would have expected. Maybe talk a little bit about the pipeline for Q4 and into 2018 for that segment in particular?
Brian Goldner:
You got it. So, look, I think that the MY LITTLE PONY approach is very emblematic of what we're going to do as we go forward, meaning modest investments in film type content, using very strong partnerships and strong investment from a major studio that will pay for the best proportion of our films and distribute those films very effectively and market them globally. So, again, our approach is the television model, stream content model, a digital first model and then modest investments where appropriate in the film model and we're adding capabilities and personnel, people who are professional storytellers in those spaces. As you know we continue to add great capabilities around the blueprint and MY LITTLE PONY and TRANSFORMERS growth are absolutely all about the fact that we're really executing our model quite strongly. You want to talk about the …?
Deb Thomas:
Sure. So from a margin standpoint, we have had Princess now for almost -- Princess and Frozen for shipping all last year, and then this year as well. And we are starting to see some improvement in our margins as we’ve grown that business to scale. So I think we're well on our way to that. However, we still have a little bit of a way to go. We talked about Arena, in August. We were out in our Investor Day and we announced that MAGIC
Brian Goldner:
Yes, China's POS growth in the quarter was quite substantial as well as Russia, and our new market in India was quite good as well. So, Brazil is really the one exception within emerging markets and overall emerging markets grew at 8% in the quarter. As we look at games, Steph, you’re absolutely right, the team has done a fantastic job. The social trend games that are about social listening and social scraping and really understanding what's going on in the global market for stream content has really paying dividends, but also our classic games are up and growing through reinvention and reimagination. So, whether it's MONOPOLY that's grown considerably, Fantastic Gymnastics, even Clue Life TWISTER operation, risk, and then of course some of the more -- the fun social games like SPEAK OUT. And then we have a number of new games that are launching in the fourth quarter, including Simon Optix. Hearing Things is off to a great start. Something called Get a Grip, Coinhole, and then of course we just launched our Drop Mix Gaming System, which is very exciting. The reviews have been great and it's just early days, but we feel great about that new music mixing platform as we head into the holidays and into 2018. So the team has done an outstanding job there and I think you will continue to see us use best-in-class digital capability and social media capability to build some fantastic product line up.
Stephanie Wissink:
Thank you. very helpful.
Operator:
The next question is from the line of Greg Badishkanian with Citi. Please proceed with your question.
Greg Badishkanian:
Thanks. Just a follow-up on one of Brian's comment. So, I think you mentioned you were seeing great sell-through until the weekend. So is that a continuation from the third quarter? Is it little bit slower, faster, pretty similar and any change in trend that you’ve been seeing since you did bring up fourth quarter trends and POS?
Brian Goldner:
Yes, look, I wanted to reassure people that our trends of double-digit growth have continued into the quarter. Obviously, we're -- on October 23 we are still seeing great fourth quarter trends through the -- through this past week some great trends and we are seeing it across our business and across regions. And that gives us great confidence and the fact that we can grow beyond industry growth rate and we're at not for this Toys "R" Us situation to have happened in the fourth quarter. We would not be having to talk about the kind of ranges that we're talking about. We just need to get our arms around now the Toys "R" Us situation and obviously, with a broader retail channel strategy with all the omni-channel and online retailing that’s going on and the great growth rates we're seeing there that are two or three times the overall growth rate that we’ve seen in the market. It's quite great. So, for example, in the quarter we saw Franchise Brands grow by in the teens and online we saw Franchise Brands grow by 30%. And that's similar across our business where we’re just seeing this great acceleration both in brick and mortar, omni-channel, and online. So, again, it portends good things for us in the fourth quarter as we're in the fourth quarter and as well into '18.
Greg Badishkanian:
Yes, good additional color. Thanks, Brian. And then another, a quick one. So -- and I’m sure you’ve heard this a lot, but 2017 entertainment lineup has been just fantastic. Comparing 2018, next year's, can you achieve similar revenue growth or even increase that when you think about the entertainment for next year versus 2017?
Brian Goldner:
Yes, I believe that the entertainment lineup for 2018 is actually stronger than 2017. If you think about the opportunity that begins early in the year with Black Panther, an exciting new movie from Marvel Studios, we get into Avengers by May, we have a Han Solo
Greg Badishkanian:
Okay. And then, just finally on Toys "R" Us. Your -- did I hear you right there, you're not expecting an impact in 2018 or material impact from Toys "R" Us? This is limited to 2017?
Deb Thomas:
Yes, we will see how things emerge, as they begin to execute their plan and give more color around it to emerge from bankruptcy.
Greg Badishkanian:
Yes.
Deb Thomas:
As we sit and see how that goes, and if something changes in that, that could have an impact. But as we sit here today, we do not expect a significant impact from the situation as we know it today.
Greg Badishkanian:
Okay. Thank you very much.
Operator:
The next question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Yes. Thanks for taking my questions. Couple questions for you. First, I appreciate given some guidance on the fourth quarter revenue. Just curious, is anything changing on the expense line relative to what you’ve previously discussed for the year, particularly, with regards to resin cost given how much they’ve been increasing? Secondly, with regards to MY LITTLE PONY and how you’re recognizing your revenue and operating income from the film. One, are you allowed to recognize any revenue before Lionsgate recoups its marketing spending? And as you look at the film, how much -- did you do -- how much of the film internationally did you pre-sell and how much did that allow you to recover from your budget, and just looking at the film forget about the toys, forget about the other licensing opportunities, is the expectation for the film itself to be profitable?
Brian Goldner:
Yes, so let me start with MY LITTLE PONY and then Deb can talk about the resins for a second. The way Lionsgate works is they pre-sell the film in a substantial part of the global marketplace. They self distribute in the U.K., as well as virtually self distribute in Latin America.
Eric Handler:
Right.
Brian Goldner:
The rest of the markets they are pre-selling, so you get that recoupment right up front around your production expense. The movie itself, if you take it through the waterfall should be a contributor to the company over time. Obviously, it may not occur in the -- by the fourth quarter this year, because obviously our expenses for producing the movie will hit in the fourth quarter this year, but again, remember it's a modest budget. However, all the streams of income that it's creating, including consumer products are toys and games business. The digital game that’s performing at a very high-level from Budge Studios and new games that are coming we think it's a great model for the brand. And of course we continue with the 7th season of the television that's appearing globally on linear television services as well as in stream services, it's a very strong performer on Netflix and other services. We see this as a very good model for us go forward.
Deb Thomas:
And as far as our resin prices, well, we have seen some increases in resin prices. As a reminder, we set our pricing 12 to 15 months in advance. So when we do that, we're able to go out and hedge our expected cost, number one, to a large extent from an -- to try to take out some of the FX impact of that and in addition to that we adjust our pricing accordingly. So as far as fourth quarter goes there, we don't expect any impact from that.
Eric Handler:
But then as you think about '18, how does that resin price now sort of impact '18 potentially?
Brian Goldner:
Well, we would set our prices accordingly.
Eric Handler:
Okay. Thank you.
Operator:
Our next question is from the line of Tim Conder with Wells Fargo Securities. Please proceed with your question. Q - Tim Conder Thank you. Deb, we will hit a couple of housekeeping items here, first. The tax benefit of -- that you outlined here for Q4, is that more of a one-time due to some one-time option grants and then should we think about Q1 is the more reoccurring on the tax benefits under the new accounting standard?
Brian Goldner:
Yes, exactly. I think we have a grant that’s probably bigger than normal that's maturing in the fourth quarter this year. And when we get to Toy Fair, we will try to lay out what we think our normal quarterly basis will be, but as we think about first quarter I’m thinking about it as the same -- around the same level as the first quarter of this year.
Eric Handler:
Okay. Okay. And then we will circle back to the topic of the day, the Toys "R" Us. Brian, you’ve alluded many times here that you’re further developing the omni-channel, the ability that this -- for consumers to also shift among retailers. So let’s take the draconian scenario here, hypothetical, the Toys "R" Us North America liquidates in 2018. Again, draconian hypothetical at this point obviously. Given what we've seen in the past with Woolworth in the U.K and Target's withdrawal, not bankruptcy from Canada, how fast do you think under that hypothetical would we see the absorption reallocation of the channel? I mean, if you can an answer that in anyway?
Brian Goldner:
You know. I’m so heartened our financing commercial teams have really executed the current plan during the holidays with such excellence. Our belief, as we go forward is that the current situation would not be an issue for us in 2018. I don't know how to answer a hypothetical like the one you post. However, I will tell you that we’ve increasingly found great homes for our great products. Our products sell quite well at a number of different new channels that we've expanded into including value and drug as well as other new retailers. Our mass partnerships as well have really expanded. Our performance with Amazon, our performance with Walmart and Target have been very substantial and very strong. So, again, long-term as you described, our business will be fine and our products will find homes and we will find the consumer, and increasingly we’ve talked about how online continues to dis-intermediate some of the toy departments, and the consumer continues to find our products and it's really heartening to see how online sell-through is even stronger than brick-and-mortar sell-through when there's no friction in the finding of our products. It just says that our products really resonate with consumers.
Eric Handler:
Okay. And then the agreement that you signed late last week, was that in preparation of tomorrow's [indiscernible] hearing for Toys "R" Us or could anything change coming out of that hearing tomorrow from what you know from last week?
Deb Thomas:
We are in a position that we want to make sure that Toys "R" Us has all the support they need to emerge from bankruptcy, so we entered into that agreement with them to go ahead and help them in that path forward. As we see how their plans develop and we see how -- what comes out of whatever hearings there are, we will just have to wait and see, but our expectation is that that there would not be any change.
Eric Handler:
Okay. And then as you talked about, Deb, the costs related to some of the investments in the trading card business in MAGIC and so forth, should we start to see that lever in the back half of '18 sort to see some good leverage benefits from that?
Deb Thomas:
That would be our expectation. As a matter of fact if you look at our SG&A expense, absent the bad debt charge, you're starting to see us get -- getting leverage from the higher revenue numbers now. And as MAGIC Arena is out there, our expectation is that we would continue to see that leverage and when we get to Toy Fair, well, you know us, we will give more specific guidance about what we think the different category should look like at that point.
Eric Handler:
Okay, great. Thank you both for the color.
Brian Goldner:
Thanks.
Operator:
Our next question is from the line of Arpiné Kocharyan with UBS. Please go ahead with your question.
Arpiné Kocharyan:
Hi. Thank you. Good morning.
Deb Thomas:
Good morning, Arpiné.
Arpiné Kocharyan:
So, if we were to adjust the operating profit for $18 million of Toys "R" Us charge. Growth in that line would still be below where top line came in and that's despite very strong high margin entertainment and licensing growth for the quarter? And I know, Deb, you mentioned obviously MGT mix impact for the quarter, MAGIC
Brian Goldner:
So we said absent the charge which we did not say what it was that our operating profit would have been 100 basis points higher. But if you move up to margin, gross margin and you think about the guidance that we've been giving all year is that we did say we expected our gross margin and our cost of sales actually to be higher than a year-ago, because of the mix of product and also some less favorable hedges that we had in place and it's not that were not hedging. We are hedging to protect pricing and margins, but we've -- it has more buying euros at $1.40, it was a lot more favorable than a euro at what $1.20 today, I didn’t check this morning. But -- so we did say that we expected our cost of sales for the full-year to be a bit higher. When you particularly look at the phasing and our product mix that can have a significant impact on gross margin, and as we had said we did not -- we expected Q3 to be down in MAGIC, and it was, and that did have an impact on our mix for the quarter.
Arpiné Kocharyan:
Okay. And then on operating profit margin guidance, Deb, you mentioned in your prepared remarks that you expect impact, obviously, since last time we spoke, but you had previously indicated growth off of GAAP adjusted number of about 15.7%. Now with the visibility you have -- as much visibility you have for Q4, could you update where that expectation is now for the year in terms of offering margin?
Brian Goldner:
Yes, I believe that our operating margin for the full-year can be very similar to the margin that was last year. We just talked about the fact that we would -- prior had expected or more confirmed that we would get some modest growth. Now I would say it's probably more similar to a year-ago, and again we're just talking about 20 basis points of difference. That was -- we were talking about the 15.7% number. So again, I'd expect it to be similar to that this year.
Arpiné Kocharyan:
Thank you very much.
Operator:
The next question is from the line of Linda Bolton Weiser with Davidson. Please proceed with your question.
Linda Bolton Weiser:
Yes, hi. So you’ve some very good performance with several of your Franchise Brands and PLAY-DOH was such a big success story, but yes, you’ve had some sales declines this year. Can you talk about what’s going on with that brand and the outlook for rejuvenation of growth there? And secondly, with MY LITTLE PONY, do you think that the movie here in the second half that’s improving growth of the brand, can that have some carryover effect into 2018 to support the brands that you can expect growth next year as well in that brand? Thanks.
Brian Goldner:
Yes, I think the model for MY LITTLE PONY has really worked and I think the team is beginning to think about what our next movie might look like. Meanwhile, we have ongoing television support. The brand, we believe, will halo quite strongly. We're seeing a great reinvigoration of our core fans as well as families and inviting a lot of new fans into the brand around the world. So, we like the model combination of the horizontal of television, the verticals of film for brand like MY LITTLE PONY done well. On the PLAY-DOH side, we’ve seen very strong performance around the PLAY-DOH itself. There have been a few play sets in the spring that have had a weaker performance. Having said that, as we come into the holidays we have some new play sets which are performing early days, very, very good level including our Rapunzel full play set. We also have a number of play sets and something they call Kitchen Creations, which we would expect good performance on. So I think long-term PLAY-DOH has been one of our most global brands. It's one of the most heavily consumed, parents really enjoy and it's definitely a part of children helping to create or enjoy developmental milestones. And so I think long-term I’m very confident in the PLAY-DOH and the PLAY-DOH's teams ability to grow that business over time.
Linda Bolton Weiser:
Thank you.
Operator:
The next question is from the line of Gerrick Johnson with BMO. Please proceed with your question.
Gerrick Johnson:
Hey, good morning.
Deb Thomas:
Good morning, Gerrick.
Brian Goldner:
Good morning.
Gerrick Johnson:
Hi. It seems three questions per, I’m going to ask three. First, can you just quantify your answer to Arpine's question about the operating margin being similar to the 15.7% [ph] last year. Does that include or exclude the bad debt charge, that’s one. Number two, STAR WARS for the year $500 million, has kind of been the bogey that I everyone has been shooting for, how do you feel about $500 million of STAR WARS this year? And then, lastly a more open-ended, you talked about the shift in retail sales for movie based properties, sort of from movie released to more of DVD streaming. Can you talk about that shift and is there any way to quantify how much revenue sort of shifted away from the movie debuts and towards the DVD and streaming? Thank you.
Brian Goldner:
Sure. Let me talk to STAR WARS and the shift, and Deb you can do the first one. The -- on STAR WARS, clearly it's become a much bigger more consistently big brand year-after-year, and that's what we've really seen. And again this year as we head into The Last Jedi, it's a brand that's up in the quarter and we expect very good things this holiday, but also Gerrick as you were describing, expect very strong spring around the brand. We saw it last time for The FORCE AWAKENS. We've seen it throughout this year for Moana and for Beauty and the Beast. We are seeing it around TRANSFORMERS as the DVD dropped on September 28 and the performance has been quite strong. So I think people are enjoying motion pictures both in the theater as well as through electronic sell-through windows and then into DVD windows. Overall, I think it again says good things about the ability to tell stories and have those stories enjoyed across a multitude of screens. It's really obviously one of the premises of our approach and strategy to be both digitally oriented as well as content oriented. And so, I would expect that to continue and continue for our properties as well as Marvel, Lucasfilm and DISNEY PRINCESS and FROZEN properties.
Deb Thomas:
And from an OP standpoint, if we exclude bad debt expense our year-to-date operating profit margin is just slightly behind last year. So we -- as you know as a company always remain very focused on the most efficient cost structure for our company. So given the current environment in our changing revenue, expectations, it just may as Brian said slightly impact our expectations from the beginning of the year. But overall we remain focused on really creating the most cost efficient structure for our company as a whole.
Gerrick Johnson:
Okay. Thank you.
Operator:
Thank you. At this time, I will turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you everyone for joining the call today. The replay will be available on our Web site in approximately two hours. Additionally, management's prepared remarks will be posted on our Web site following this call. Our fourth quarter and year-end earnings release is tentatively scheduled for Monday, February 12. Thank you.
Operator:
Thank you. This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - VP of Investor Relations Brian Goldner - Chief Executive Officer Deb Thomas - Chief Financial Officer
Analysts:
Stephanie Wissink - Jefferies Drew Crum - Stifel Felicia Hendrix - Barclays Eric Handler - MKM Partners Arpiné Kocharyan - UBS Tim Conder - Wells Fargo Michael Ng - Goldman Sachs Linda Bolton Weiser - D.A. Davidson Gerrick Johnson - BMO Capital Markets
Operator:
Good morning and welcome to the Hasbro Second Quarter 2017 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our second quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone and thank you for joining us today. The Hasbro team executed another strong quarter. Story led brands and innovative brand experiences drove double-digit revenue operating profit and earnings growth, brands that connect with global audiences and consumers in a meaningful way through story and informed by consumer insights are the brands that retailer support and they are the brands that our consumers engage in across our Brand Blueprint. Quarterly revenues grew across all major regions, including growth in many developed markets such as the U.S. Canada, France, Spain, Australia and Mexico. Emerging market revenues increased 7% led by growth in China and Russia. We also began operating from our new office in India. While most countries are performing well, the U.K. and Brazil are facing challenging macroeconomic issues impacting both consumers and retailers. This is having a near term impact on our revenue and operating profit in the international segment but our full year outlook for this segment is positive. On average, 90% of our operating profit in the international segment comes in the second half of the year and while we expect both countries to face challenges going forward, the rest of the markets have been performing well. Global point of sale increased in the low teens for the quarter and through the first six months of the year. North America and Europe POS also increased double-digits in the second quarter and first half. According to industry data through the month of May Hasbro remained the number one company across the G11 countries. On a reported basis Hasbro franchise brands revenues increased 21% with growth in TRANSFORMERS, MAGIC
Deb Thomas:
Thank you, Brian and good morning, everyone. The Hasbro team delivered a strong second quarter with double digit revenue, operating profit and net earnings growth. Operating profit margin increased 60 basis points on higher revenues, favourable mix and expense leverage. The 30% growth in net earnings delivered $0.53 of earnings per share. As forecast, Hasbro’s adoption of the new accounting standard governing stock-based compensation contributed approximately $0.01 per share. Our outlook for both the third and fourth quarter is positive and we have strong consumer momentum heading into the second half. Given the timing of entertainment this year, the rapid growth of e-commerce and our global retailers focused on just in time inventory. Our expectation for quarterly revenue is a shift to later in the year. As a result, we believe the fourth quarter could represent a greater percentage of full year revenue than historical norm and may be greater than the third quarter. For the second quarter, revenues in the U.S. and Canada segment increased 16%. Growth in franchise brand, Hasbro gaming and partner brand revenues offset a decline in emerging brand. In total, U.S. and Canada point of sale increased double digit through the quarter in the first six months of the year. Retail inventory is of good quality. Operating profit in the U.S. and Canada segment increased 41% to $81.6 million or 16.5% of net revenue. The 290 basis point year-over-year improvement was the result of higher revenues, a favourable mix led by growth in MAGIC
Operator:
Thank you. [Operator Instructions] Our first question is from the line of Steph Wissink with Jefferies. Please proceed with your question.
Stephanie Wissink:
Thanks, good morning everyone. Just a couple of follow up questions, and thanks Deb and Brian for the details. I’m curious about Brazil or the U.K. if you can just help us diagnose a bit more about what’s happening in those markets and if it seems a bit more transitory how are you expecting those markets to develop in the back half. And then I think secondly, and this is admittedly I think an error on our part, but just understanding the entertainment and licensing related revenue timing, think Deb you mentioned there’s a deferral by a quarter or so when the revenue is received at retail then you are collecting a royalty, but just remind us how we should think about the timing lag on when your major franchise brands of Ventar [ph] and then the consumer products inbound licensing and the timing on that? Thank you.
Brian Goldner:
Yes, good morning Steph. The U.K. business definitely has had some macroeconomic issues, you see it in the NPD data and our business has been relatively flat in the quarter from a POS standpoint. But overall, if you look across Europe, we have double digit POS growth for both the quarter and year-to-date. So we really view the U.K. being a bit Brexit focused. We have a little bit of our retail concern out there, but again I think it’s something the teams have worked through quite well and I don’t see it as a long term issue. In Brazil similarly you have a macroeconomic situation, a little bit political instability and consumer confidence that’s changed a bit, but still if you look at the emerging market growth for the quarter was about 7% year-to-date emerging market growth is 12% and so we are seeing some good growth across emerging markets. So I would say both of those are issues the teams are working through and I would expect that over time we’ll work through that. Again, same thing there where Latin America, the rest of Latin America has performed quite well and we would expect that market, the region overall to perform quite strongly.
Deb Thomas:
Good morning, Steph. For entertainment and licensing, typically when we have consumer products sales we work with external third-party licensees who take that product and make the T-shirts and backpacks and all the great things that are sold around our brands. Their revenue at retail for example could be in the second quarter, they wouldn’t report that to us until early in the third quarter. So generally what we see with that is it’s about a quarter in arrears from when the sales actually occur at retail. With our entertainment this year with TRANSFORMERS coming out in June and we have MY LITTLE PONY movie coming in October, we would expect to see some of that revenue in the fourth quarter for example for Pony, but more of it in the first quarter. So with consumer products you tend to see a little bit of a shift that revenue can be larger in the first quarter than it typically is in other segments because of that.
Stephanie Wissink:
Thank you. Just one quick follow-up on the inventory, Deb. Are you feeling that the inventory closeout situation is essentially in the rearview mirror now we can look forward? Or is there anything that we should expect in the third quarter with respect to the international margins?
Deb Thomas:
We have closeouts typically throughout the year, and as we said with all the entertainment coming midyear and later in the year we really took advantage of kind of cleaning that inventory up now, and making sure that as we headed into the heavy entertainment season which typically you may see the higher closeout level in the third quarter. It doesn’t have as big of an impact on margins just because of the size of the revenue and everything overall. So, we did take advantage of that. On a full-year basis we think that we will not be unusual compared to a normal year, it's just really a timing shift.
Stephanie Wissink:
Thank you.
Operator:
The next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Okay. Thanks. Good morning everyone.
Brian Goldner:
Good morning.
Drew Crum:
Guys, there seems to be this narrative that movie properties didn’t performed to expectations during the quarter which seems to be at odds with your commentary on the TRANSFORMERS franchise. Could you address how you see the company position for the second half in terms of inventory levels and shelf space retailers intend to dedicate to your brands as it relates to entertainment?
Brian Goldner:
Sure, entertainment continues to drive our business, Drew. And if you look at TRANSFORMERS, recognize that we now have entertainment across multiple screens and in fact our targeting and presenting stories to a infinite number of demographics around the brand, so certainly TRANSFORMERS
Drew Crum:
Okay. Thanks for that color. And then separately, the EBIT margin looks like it’s down just 20 bps year to-date, can you update us on your expectations for 2017 relative to last year. I think you had previously suggested operating profit margins would be lower versus the adjusted 16.4% you reported last year?
Brian Goldner:
We continue to expect operating profit margins for the full-year to be up versus the adjusted number as reported number - what.
Deb Thomas:
The reported number.
Brian Goldner:
…yeah, the as reported number, sorry. So we continue to expect operating profit margins to expand versus as reported. If you look at EBITDA for the first quarter, it was actually up 19% year-to-date, it’s been up 16%, so we’re getting really good strong earnings growth in the business. And again we expect operating profit margin expansion for the full-year.
Drew Crum:
Okay. Thanks guys.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix:
Hi. Good morning. Thanks. Can we just go back to TRANSFORMERS for a moment Brian, because you have mentioned in your comments the strength of Global POS and that is up significantly year-over-year, and against the 2014 movie? So, I’m just wondering if we could take those comments and translate those into absolute dollars. Would it be fair to assume that THE LAST KNIGHT could generate revenues higher than the 2014 movie, which I think you said at the time was kind of in line with the 2011 movie?
Brian Goldner:
Yes. I think the way to think about TRANSFORMERS and in fact it's emblematic of what we’re doing across the company. Over the last three years we have developed the digital capabilities for stream content and putting content on a multitude of screens, that capabilities really being born out and being seen in the TRANSFORMERS business. So, the overall brand is performing at a much higher level than it was in 2014. In part, that's because the movie product is performing at a higher level than the prior year movie product in 2014, but also because we are seeing great growth in the TRANSFORMERS generations product for the fan economy, the Robots in Disguise product that's been around the television. Television viewership is strong. Our streaming on Netflix is a very strong. And then of course the fan-oriented stream product that goes -- our content that streams with machinima.mcn [ph]. So, I’d look at it as an expansion of storytelling. And again the brand did perform quite strongly in 2014 but also performed strongly in 2015 and 2016. This is clearly more in line with the movie or performance for the brand.
Felicia Hendrix:
Okay. So just to make sure, I understand like movie to movie it seems like the movies better and then you layer on kind of everything you do with your brand blueprint and how you kind of expand brands and then putting it off together, the franchise in general has grown, but the movie also seems better?
Brian Goldner:
Yes, it is. Its – the performance is good. Remember that movie has continued to form incredibly well globally outside the U.S. where I think we just surpassed $225 million in China. The movie has done more than $550 million so far. And also with all of our entertainment digital engagement, yes, we are up significantly in POS versus the prior movie year. And yes, it's being -- it's coming from a number of new areas for us, capabilities that we've developed over the last three years.
Felicia Hendrix:
Okay, great. And then, Deb this is probably a question for you. You guys touched a bit on what is going on in UK and Brazil, but just wondering specifically can you call out how much that impacted your performance in the quarter?
Deb Thomas:
Well, we typically don’t call out separate countries, but what I can say is if you look at in our table both Europe overall and Latin America overall did grow revenue in the quarter. So whilst individual countries are impacting us. Overall as we look at the region and how we’re performing across the region, they did grow in the quarter.
Brian Goldner:
Yes. I think the other thing to note in the operating profit it’s a log [ph] small numbers. Typically our European profit 90% of it is around the second half of the year that has to do with the footprint that we run, size at geographies and the fixed expense that we have in the first half of the year. So I would view it as a small change that doesn't really portend anything on the full-year.
Felicia Hendrix:
Okay. And then, just help me understand the partner brands declines internationally, if that again due to kind of timing or how much of that was related to U.K and Brazil?
Brian Goldner:
That’s more about timing.
Felicia Hendrix:
Okay.
Brian Goldner:
It just has to with coming off of a STAR WARS movie year entering into a new STAR WARS entertainment era and then MARVEL really hitting in the second quarter particularly Spiderman in the second quarter. So it’s really, I view as timings because MARVEL overall was up for the quarter.
Felicia Hendrix:
Okay. So when we look at partner brands internationally for the second half that you shouldn’t see declines?
Brian Goldner:
Well, I think that you have a lot contributing in partner brands in the second half. You have Princess which grew in the quarter and it has a lot of activity in the second half. You have MARVEL which has a tremendous amount of activity. You have the new STAR WARS movie and Force Friday II that sets on September the 1st. So overall – well, of course we still have TROLLS which is contributing quite strongly year-to-date and we’re very excited about the full-year on TROLLS. BEYBLADE, some of you’ve asked about BEYBLADE timing. And that of course is really just entering both Europe and Latin America in the second half of this year, really hadn’t been in those markets. So I think all those elements will contribute to the second half of the year.
Felicia Hendrix:
Great. Thanks for the help.
Operator:
Thank you. Our next question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Yes. Thanks for taking my question. Two questions for you guys. First, as online becomes more and more important every year, just curious with the Amazon Prime day, did you do anything special unique with the marketing around that? And how significant -- is this day significant at all for you? Then secondly with regards to STAR WARS in terms of your orders or what you plan for ship in, how is that comparing to the movie two years ago the Force Awakens?
Brian Goldner:
The Amazon Prime clearly is a very big day for them and it's a very fun day for us and opportunity to do lots of interesting and fun promotional elements run our business. It was again a strong day for the company. Our overall online POS was very strong in the quarter, stronger than our overall POS and up more than 20%. We continue to see great growth in online and omni-channel not just from Amazon but the Wal-Mart target and Toys "R" Us as well, very strong growth for several of those retailers. It's for us an opportunity to bring together content commerce and innovation online and it's working quite well the way we’re executing around the story led brands is quite strong for us. So overall, POS was up double digits in the teens for the company and even more strongly online. As you look at STAR WARS for the year, clearly if go back in history I'd say you have STAR WARS movie years and STAR WARS non-movie years, these categories both contribute significantly, certainly the movie years more so and this is clearly lining up to be a very good STAR WARS movie year. Obviously, as we get into Force Friday we’ll know a lot more, but certainly there's nothing about our business so far this year that wouldn’t indicate a very strong STAR WARS movie this holiday and the strong Toys sells for us.
Deb Thomas:
As far as the timing questionnaire, one of things that we are seeing with the growth in online retailing and our retailers taking more just-in-time inventory, as Brian mentioned we’ll see more when we get to Force Friday II which is on September 1st of this year. But again that’s late in the third quarter and we think with everything that’s kind of coming together we may actually see a bigger fourth quarter than third quarter this year just -- really just timing and some of the patterns were seeing right now.
Eric Handler:
Great. Thank you very much.
Operator:
Thank you. Our next question is from the line of Arpiné Kocharyan with UBS. Please proceed with your question.
Arpiné Kocharyan:
Hi, thanks. Could you perhaps walk us through the puts and takes for gross margins. It seems like with 94 million of incremental revenue, gross margins were big soft. And I do understand entertainment licensing being down, doesn’t help margins, but then you had strong MPG [ph] and overall franchise and gaming growth which are margin accretive versus partner brand. Could you just walk through some of the puts and takes there? Thank you.
Deb Thomas:
Sure. Good morning, Arpiné. Really we talked about -- the biggest impact on the gross margin line for the quarter was the level of closeouts sale. For closeouts sale typically carry a lower gross margin as they come through, and they also carry lower advertising and all other costs. So, there’s not a lot of promotion around and a things like that. So why you see it in the gross margin line that’s why you see our operating profit did increase from a percentage standpoint because it impacted that but not the way down. So that size-wise was the biggest impact. The next biggest impact was less favorable hedges that we had on inventory we purchased in the second quarter this year various a year ago. And we set a Toy Fair that that was going to impact our full-year gross margin and that overall we expect our full-year gross margin to be down a bit from the full-year 2016. So those are really the two big items and they offset the positive product mix that you mentioned earlier.
Arpiné Kocharyan:
Okay. Thank you. And then a quick follow-up, Brian, you mentioned Disney Princess revenues were up in the quarter. Just wondering if it’s still up if you do year to-date and move out for Easter shift, could you share how much, if that’s the case if it’s up year to-date? Thanks.
Brian Goldner:
Yes. Disney Princess, yes, I’ve looked at Disney Princess together would be up year to-date and I'm not going to size it, but its up in both the quarter and year to-date for us. And look there’s a lot of great entertainment that’s been supporting that brand, and Moana and the electronic sell-through and DVD windows, Beauty and the Beast. So yes, that's -- it's been up and we would expect with the kind of entertainment we have coming in the second half and Olaf's Frozen Adventure to contribute to our both Princess and Frozen business for the full-year.
Arpiné Kocharyan:
Great. Thank you.
Operator:
Thank you. Our next question is from the line of Tim Conder with Wells Fargo. Please proceed with your question.
Tim Conder:
Thank you. Just a couple of here. Deb, on FX given the recent weakening of the U.S. dollar year-to-date overall and the hedges that you have in place, do you see any changes in the back half of the year here as it relates to the FX guidance that you outlined at Toy Fair?
Deb Thomas:
Well, we really set our hedges, so we can put predictability in our pricing. So, based on the hedges we have we’ve been able to set pricing for the year and give our retailers confident in maintaining that pricing, as well as understanding what our gross margin is. So I think about the rest of the year -- last year for a full-year we were about 74% of our total costs with hedge. This year I think we’re about 73% like we’re right around that range. So to the extent we haven’t hedged, we should get some benefit from it, but on a full-year basis we -- again we really hedge to protect the pricing that we offer to our retailers.
Tim Conder:
Okay. So maybe a little bit but not a lot here, okay. Okay. And then on the profitability of the online versus the brick-and-mortar, I think you’ve said at Toy Fair that there was a little bit of difference but you anticipated that to narrow. Just maybe revisit that and a little color there? And then you’re shifting from Q3 into Q4 on the revenue side that you're looking to, should we expect a proportionate shift in profitability also?
Brian Goldner:
Well, I think we’d expect a nominal shift in revenues between third and fourth quarter. We’re not suggesting that it’s seismic, but just a nominal shift as a result of all these entertainment initiatives that are happening toward the back half of the year and particularly in the fourth quarter as STAR WARS comes out in December. On online, what I’d said was that our cost of business was very similar. The difference is as we develop our expertise in online we have some initial costs over the first couple years as we set ourselves up for future growth and that we would expect those costs over time to begin to diminish that has to do with the kind of packaging we use in the way we create master cartons in the way that we go-to-market, the kinds of content we’re creating. But overtime we’ll amortize those startup or learning curve costs and that we would expect that to continue to be over time accretive to our business, but today comparable cost of business to Omni-channel or brick-and-mortar.
Tim Conder:
Okay. Okay. And then lastly I think if I’ve heard you correctly you called out not only the UK and Brazil, but a little bit of weakness in Germany. Just maybe a little bit more color there?
Deb Thomas:
Really Germany on which really around the quarter and we don't expect that to continue for the full-year. It’s really the UK and Brazil that we’re seeing most of the economic issues.
Tim Conder:
Okay. Okay, great. Thank you all.
Operator:
Our next question comes from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng:
Thanks for the question. I have a question on gaming. Its look like gaming revenue, with franchise brands was up $45 million in the quarter with non-franchise brands up only eight. So it seem like a lot of the growth is driven by MAGIC and MONOPOLY. I was wondering if you just frame how much of that growth is simply from MAGIC cards at timing versus core MAGIC growth. And how much is coming from MONOPOLY? And then I have a few follow-up?
Brian Goldner:
Yes. Overall the games category was up by 20% in the quarter and then if you look at – Hasbro Gaming was up 6%, but I think it’s important to note that in the second quarter globally our games POS was up 27%. So we are seeing a tremendous sell-through of our games business. Similarly in U.S. our games POS was up quite considerably. So what we’re seeing is really a matter of game selling very well, shipments are little bit behind the sell-through, lot of new games introductions coming later in this quarter for the second half. Dungeons & Dragons is performing at a very high level. I think Dungeons & Dragons is back and the team has done some very expansive marketing around that. It's involved in e-sports and twitch [ph] new gaming launches coming throughout the year. And then, of course you also see our digital gaming business growing considerably. With TRANSFORMERS, EARTH WARS are performing quite well, DragonVale performing well, so Backflip Studios is really contributing as well on the quarter. So it’s both digital gaming, as well as face-to-face gaming performing well in the quarter, so that's both the in the gaming segment and then overall performing quite well. MAGIC on a full-year basis, really the business continues to resonate with making a lot of progress in the MAGIC online and our Digital Next, we’re looking forward to showing you more in the Digital Next development at our Investor Day. But MAGIC online is performing very well, holding up quite well and you’re seeing more concurrent launches like Amonkhet was a concurrent launch between our card set as well as our online and we continue to connect with players. We’re seeing great new player engagement as well as conversion, continue to see the kinds of torment play and the e-sports play and viewership that really gives us good signals for that brand long-term.
Michael Ng:
Okay. Thanks. And I just have one on Princess and one on capital allocation. I think in the past you mentioned that Princess margins are below company average? Can you talk about your outlook for those margins as you continue to scale that brand and how long you think it will take to become run rate margin? And then, on capital allocation…
Brian Goldner:
Yes. I’m sorry, go ahead.
Michael Ng:
And then just on capital allocation. You reaffirm $150 million buybacks for the year, but didn’t buy back any shares in the quarter. Can you talk about how you are thinking about that and whether there were some upcoming use of the cash alleged you do not buy any shares this quarter?
Brian Goldner:
Yes. So if you look at Princess, we’d said from the beginning that investments would begin before the revenues spend and the investments continued in early days as we launch that brand we continue to invest in the brand and we do continue to see profit improvement over time. And we had said then and continue to reiterate that we’d see profit improve over a two to three-year period and begin to approach company average operating profit margins for our partner brands over that period. And that's still the case.
Deb Thomas:
And as far as capital allocation, as we said we want to return access cash to shareholders and indeed most of it was through dividends this quarter and we repurchase shares subject to market conditions and available U.S. cash. We also put [Indiscernible] five ones in place in our close windows and our stock price had quite a bit of movement in this past quarter. So, we still have about 300 million left in our share repurchase authorization and still plan right now to repurchase 150 million on a full-year basis, it will just be more back half weighted at this point.
Michael Ng:
Thank you very much.
Operator:
Our next question comes from the line of Linda Bolton Weiser with D.A. Davidson. Please proceed with your question.
Linda Bolton Weiser:
Hi. I think you’ve spend a lot of commentary or thought out there about the potential for the whole play industry in the U.S. to slow in growth because the growth has been pretty strong in the last few years. Do you have any thoughts on there in terms of what the drivers have been or whether those drivers can continue? And then, do you have any industry numbers to give for the quarter or year to-date in terms of growth?
Brian Goldner:
Our overall industry would grew just under about 4%, obviously our growth is outstripping that growth. In the U.S. the team has done a fantastic job with double-digit growth. We continue to see the opportunity to grow that business, continue to engage in it with the number of retailers continue to expand and stretch our channel management and through that channel management strategy we’re getting to new and differentiated retailers with different types of products and offerings. The online business continues to be disintermediary for us, for example, if you look at our online sales in the quarter particularly focused on U.S. you see very strong double-digit gains for all of our franchise brands and that's quite heartening to see that the MY LITTLE PONY and little Scratch [ph] up performing well as we’ve start to introduce new product where the audience can find those brands online at their liking. So, I’d say overall we continue to expect that the U.S. business, the North American business can grow. We’ve certainly seen that growth and expect that the retail calendar with entertainment continues to stretch to be more full-year calendar. And we have a number of initiatives for the second half of the year that set us up quite well for a full year, and also into 2018 we’re seeing a number of entertainment initiatives including our own that set us up for 2018 to be a very good year as well. So that's what I think about the U.S. business. I think you look at it our developed economies business in the first quarter grew 12% while emerging markets grew 7% and for the first half our developed the country's business grew over 5% while emerging markets grew double-digit and so I would say that we’re continuing to see very good growth both in developed economies and emerging markets.
David Quezada:
Thank you.
Operator:
The next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson:
Hey, Good morning. I have three here. First, consumer products you said it was flat. Can you tell us which of your franchise brands generated growth there and which saw declines?
Brian Goldner:
In the quarter we’ve seen very good performance from MONOPOLY. We’ve seen good performance from TRANSFORMERS. We’ve seen good performance in MAGIC. I think Pony was off just a bit the quarter. And as we set up and key [ph] up the second half around the movie again on the full-year basis we think MY LITTLE PONY will perform quite strongly. And remember what Deb said earlier was that the consumer products royalty income comes in the quarter after the sales occur. So I think that a lot of what's going on the consumer products is just related to the timing.
Gerrick Johnson:
Okay, understood. You mentioned timing of shipment of the reason for accounts receivable being up. What caused that?
Brian Goldner:
Well, first of all, we’ve seen great growth in a set number markets where we have longer dating in Latin America for example Mexico has seen great growth and the dating there is a bit longer.
Deb Thomas:
Yes. In India we just started opening our own business in India. So it's really just a function of timing for us. Then we also talked about closeouts. Some of the sales as I mentioned there are a lower rate but they don't carry any allowances or things like that that may reduce receivables further. So it really is about timing for us this quarter. Inherently our receivables are in great shape, Our collection are good and through last week we collected on the 20% of our receivables. I think I looked at it Wednesday and we were already at point. So we’re in good shape on receivables. Its really just about timing.
Gerrick Johnson:
Okay. And you mentioned closeouts which is nice segway into my final question. Can you give us your global North American POS at retail since that way the industry measures it?
Brian Goldner:
So, our POS, global POS in the second quarter was up by 13% and year to-date its up of about 14%. And then has had games POS globally was up by 27% and U.S. was even more stronger 33% and you’re seeing double-digit growth across a number of categories. Where we have a breakdown franchise brands we have double-digit partner brands was up strong single-digit and gaming as I mentioned was up, online sales I talked about being up more than 20%. And then, of course I also earlier in Europe that we saw the double-digit POS games and very strong gains in a number of markets. And as I mentioned that UK was the only place where the POS was flat and we’re holding our own in industry category that’s down a bit.
Gerrick Johnson:
And to be clear Brian, it’s all measured at retail or is that all at wholesale or were just [Indiscernible]
Brian Goldner:
That’s our measurement and wholesale, that’s what we have as POS.
Gerrick Johnson:
Right. But the question was at retail, because that’s how the industry measures.
Brian Goldner:
Yes we don’t the retail data, we don’t get that retail data by all those markets, we get wholesale data by all those markets.
Gerrick Johnson:
Okay, thank you.
Brian Goldner:
Yes.
Operator:
Thank you. I will now turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Managements’ prepared remarks will be posted on our website following this call. As Brian mentioned, we look forward to seeing you at our Investor Day on Thursday August 3rd in our West Coast offices in Burbank, California. And finally Hasbro's third quarter earnings release is tentatively scheduled for Monday, October 23. Thank you.
Operator:
Toda’s conference has concluded. Thank you for your participation. You may now disconnect your lines at this time.
Executives:
Debbie Hancock - Hasbro, Inc. Brian D. Goldner - Hasbro, Inc. Deborah M. Thomas - Hasbro, Inc.
Analysts:
Drew Crum - Stifel, Nicolaus & Co., Inc. Felicia Hendrix - Barclays Capital, Inc. Timothy Andrew Conder - Wells Fargo Securities LLC Arpiné H. Kocharyan - UBS Securities LLC Gregory Robert Badishkanian - Citigroup Global Markets, Inc. Michael Ng - Goldman Sachs & Co.
Operator:
Good morning and welcome to the Hasbro First Quarter 2017 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock - Hasbro, Inc.:
Thank you and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our first quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian D. Goldner - Hasbro, Inc.:
Thank you, Debbie. Good morning, everyone and thank you for joining us today. The Hasbro team's continued strong execution of our Brand Blueprint strategy is building immersive 360 degree experiences for our fans, children and their families. We continuously identify proprietary insight, create engaging storytelling, invent innovative new play experiences and execute in collaboration with global omni-channel retailers. Through our investment in brands and capabilities around the Blueprint, we are connecting with more consumer groups across more platforms and screens than at any time in our history. Our first quarter results were consistent with the expectations we shared with you in February, and position us well to execute against the major theatrical and content releases as well as innovative new play experiences planned for the full year. Revenues grew 2% against a very strong first quarter last year, and the negative impact of the Easter shift into this year's second quarter. In the first quarter, where small shifts have a big impact, operating profit was impacted by an extra week of expenses, and to a lesser extent, a shift in product mix. The mix included a shift to partner brand products with a higher cost of sales, notably Disney Frozen and Frozen, where we are investing, along with the decline in the quarter for our higher margin MAGIC
Deborah M. Thomas - Hasbro, Inc.:
Thank you, Brian and good morning, everyone. Our first quarter performance was in line with our expectations, and reinforces our full year outlook. As expected, 2017 began with a difficult comparison, yet we grew revenues 2%, and earnings per share 40%. Operating profit was negatively impacted by anticipated events in the quarter, including an extra week of expenses and a shift in product mix. Given the first quarter's smaller relative size to other quarters of the year, these changes are amplified and are expected to smooth out over the course of the year. Net earnings increased to $68.6 million, and earnings per share increased to $0.54. We experienced a $0.03 favorable foreign currency gain recorded in the other income line, as well as an $0.11 benefit from Hasbro's adoption of the new accounting standard governing stock-based compensation. This tax benefit was $0.03 higher than we forecasted in February due to the stock price appreciation over that time. Hasbro is in a very strong financial position, with positive consumer takeaway, strong earnings, and a healthy balance sheet. For the quarter, revenues in the U.S. and Canada segment increased 2%. Revenue growth in Hasbro Gaming and Emerging Brands offset lower Partner Brand revenues and a 1% decline in Franchise Brands, primarily due to the decline in MAGIC
Brian D. Goldner - Hasbro, Inc.:
Thank you, Deb. Before we take your questions, I want to thank the global Hasbro team for all they do in setting the highest standards for a responsible business. Last week, Hasbro was ranked number one on Corporate Responsibility, CR Magazine's 2017, 100 Best Corporate Citizen List, which ranks the Russell 1000 companies across seven categories. This is a tremendous honor and the result of years of work from our teams around the world. Hasbro continues to be recognized by some of the world's most prestigious business rankings for our CSR commitments and advancements. It is a priority that our management and board have set, but it is the actions our teams take every day that sets the standard. In addition to topping the corporate citizen list, Hasbro was recently named a world's most ethical company for the sixth year and ranked number one in Newsweek's 2016 Green Rankings. Being a good corporate citizen is not just what we do, it's who we are. Deb and I are now happy to take your questions.
Operator:
Thank you. Our first question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum - Stifel, Nicolaus & Co., Inc.:
Okay, thanks. Good morning, everyone.
Brian D. Goldner - Hasbro, Inc.:
Morning, Drew.
Drew Crum - Stifel, Nicolaus & Co., Inc.:
Let me start with STAR WARS. Guys, I think you talked about having elevated inventory for that brand entering the year. Just give us an update as to where you are with that. And with Star Wars Celebration, I believe last week, how that impacted point of sales and the year-to-date figure you gave through Easter?
Brian D. Goldner - Hasbro, Inc.:
Yeah, STAR WARS at this point, we are seeing that we have a number of opportunities and are selling through product. We took advantage of the fact that we have Rogue One home entertainment, which broke just in early April, and we are seeing great sales on the Black Series and role play are some of the key drivers, the Black Series figures. We've kicked into a marketing program around joining the rebellion and we are moving into the 40th anniversary of the STAR WARS business, and certainly celebrating that. In fact, we'll also have the Early Bird set from 1977 coming out of Celebration, which we've re-imagined and will be on sale. And then, again, we will have, over the summer, Forces of Destiny, which we're very excited about, the micro series of animation, plus product in our adventure figures and role play, And then that takes us to our September 1 which is Force Friday II and certainly very excited about that moving into the movie in December, mid-December. So overall, what we've seen is that STAR WARS year-on-year continues to perform and we've taken advantage, as Deb noted in our remarks, of marketing windows and entertainment windows to move through additional inventories in the first quarter.
Drew Crum - Stifel, Nicolaus & Co., Inc.:
Got it. Okay. And then moving over to BEYBLADE, I know it's really early. But any commentary on the launch and just general consumer interest in the line, relative to the last product cycle? And then on NERF NITRO, can you just give us a sense as to what the timing is of the launch of that product?
Brian D. Goldner - Hasbro, Inc.:
Sure. BEYBLADE is only off to a start in a few markets but off to a very good start. And we've seen a very good start in Australia and very early days in the U.S. but a very good start here. And it will begin rolling out around the world. So, I would say staged and rolling out around the world as we have entertainment placed, but the play pattern is really compelling with BEYBLADE BURSTS. So, I'm very excited about that. And NERF NITRO will kick in late summer into fall sets and we're very excited. But NERF year-to-date has performed at a very high level. AccuStrike has gotten off to a very strong start. We continue to see great growth in NERF RIVAL and that brand is experiencing very robust growth and very robust sell-through, along with a lot of our product line.
Drew Crum - Stifel, Nicolaus & Co., Inc.:
Okay. I'll jump back into the queue. Thanks, guys.
Brian D. Goldner - Hasbro, Inc.:
Thanks.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix - Barclays Capital, Inc.:
Hi, good morning.
Brian D. Goldner - Hasbro, Inc.:
Morning.
Deborah M. Thomas - Hasbro, Inc.:
Morning, Felicia.
Felicia Hendrix - Barclays Capital, Inc.:
Hi. So, not to get caught up in semantics and hold you too much to this, but – so in the release and your prepared remarks you said that first quarter was in line with previously communicated expectations, but you did better on revenues, because you guys were guiding for the first quarter that revenues would be down a bit and they were up 2%. So, I'm assuming that when you talked about in line with expectations you were meaning overall. But given that you've kind of provided that guidance within six weeks to go in the quarter, I was just wondering what drove the better than expected revenues.
Brian D. Goldner - Hasbro, Inc.:
Well, we're really seeing great acceleration in several categories. Our Gaming business up 43%, including great contributions from Backflip Studios, continued great growth in digital gaming. Our emerging brands are just accelerating. The BABY ALIVE team and FURREAL FRIENDS team have done a great job. So that business is up within our Emerging Brands. And, of course, our Franchise Brands, we've seen great acceleration in the TRANSFORMERS business. So, I think, as we were talking about guidance, clearly for us revenues growth is important, but as you know, earnings growth and profitability are important for us as well over time. And so we had noted that we would have this extra week, and the week does fall at the end of the year. So that's a week primarily of expenses with very little revenue between Christmas and New Year's with very little shipments. We had a mix shift that we spoke to within our Partner Brands where we're mixing more into Princess and Frozen where we continue to invest in that business for innovations and for the full year. So, that obviously had an impact. We talked about MAGIC
Felicia Hendrix - Barclays Capital, Inc.:
Great. And then can you just give us some point of sales color for the quarter in the U.S. and then also, if you have it, for the top five Euro markets?
Brian D. Goldner - Hasbro, Inc.:
Sure. Overall in the U.S., as Deb noted in her comments, U.S. is high single-digit growth in Toy and Game. And then we also have very strong growth in Emerging Brands, double digit growth in Emerging Brands and in Gaming. Our online POS was very strong and, again, continues to run ahead of our overall POS growth. We have really good data, particularly for our U.S. business and it was very strong growth. And we can talk more about that in a moment. Global POS was up mid-teens, but with certain regions up even higher, like Europe and Latin America. And we've seen even great sell through on global Partner Brands just because revenues were down, the sell through on Disney Princess and Frozen has been very, very robust. We continue to see great sell through in places like MARVEL, where our MARVEL LEGENDS business has continued to perform well. And as I said, global Games are up even more strongly than overall POS.
Felicia Hendrix - Barclays Capital, Inc.:
Great. And then, Deb, I was just hoping you could just clarify something on for Other Income. You did break out that there was an FX gain of about $0.03. So, I calculated that's about $4 million. Other income was $17 million, which is kind of higher than it usually is. So, you had said that most of the benefit in that line was coming from FX, but that's only $4 million. I'm kind of wondering what else was in that. Like, if you could just call out for us what that Other, what else is in there.
Deborah M. Thomas - Hasbro, Inc.:
Sure. Well, everything else was kind of relatively consistent with the prior year, with the exception of we did have higher interest income this year, as we see rates going up a bit and with our cash balance, we do have higher interest income in that line. But the one thing that was different and we really don't forecast – it just is kind of what it is – is the FX gain and it was just a little bit higher than that. But your math is not that far off. So, we wanted to point that out. The other thing was the excess tax benefit, because the increase in our stock price, we had said at Toy Fair, we thought it would be about $0.08 in the first quarter and it was about $0.11. So, we wanted to make sure we highlighted that. And that was just the benefit that our employees got from when all of the vesting took place in the beginning of the – or during the first quarter.
Felicia Hendrix - Barclays Capital, Inc.:
And that falls in the Other Income line?
Deborah M. Thomas - Hasbro, Inc.:
No, that falls into the tax line. But, our underlying -
Felicia Hendrix - Barclays Capital, Inc.:
Okay, okay.
Deborah M. Thomas - Hasbro, Inc.:
I guess I'm still thinking about your question on our expectations versus not. We really tried to highlight and that was something that was different than our expectations that we laid out at Toy Fair and that is in the tax line.
Felicia Hendrix - Barclays Capital, Inc.:
Okay. I guess I'm asking just because a lot of investors this morning were just trying to figure out what your – kind of the normalized earnings are for the quarter. And so I think everybody understands the $0.08 from the accounting change. But looking at the $17 million in Other Income, I think some folks are inclined to kind of not give you credit for any of it. And I'm just trying to figure out what's, kind of, a normalized run rate for that line, versus some extra things you had in the quarter.
Deborah M. Thomas - Hasbro, Inc.:
Yeah, we would say the only unusual thing that you really can't put your finger on is the FX gain. I mean, that's still dependent on where the rates are going. So-
Felicia Hendrix - Barclays Capital, Inc.:
Okay. All righty. Thank you.
Brian D. Goldner - Hasbro, Inc.:
Thanks.
Operator:
Our next question is from the line of Tim Conder with Wells Fargo. Please go ahead with your question.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Thank you. Just a couple of clarifications here. Brian, you said global when you were responding to Felicia's question. So you meant global collectively, not just international on that?
Brian D. Goldner - Hasbro, Inc.:
Yeah, global was up mid-teens. As I said, North America was up high – very high single digits. Europe was up double digits. Latin America up double digits above our global POS gain. Asia Pac was more in line with our global POS gain. So, in Europe and Latin America was particularly strong.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Okay. Okay. And then, Deb, you'd called out how you had some very favorable FX hedges in 2016. Where are those comps more difficult on the FX side with the favorable hedges? And I apologize if you hit this before, but I just wanted to double check. How do you see the FX now versus that $50 million to $60 million you outlined at Toy Fair?
Deborah M. Thomas - Hasbro, Inc.:
We hedged about 75% of our product purchases last year. And we're hedged a little bit less than that this year. The hedges are a bit less favorable than they were in the past, as rates have kind of leveled out this year. So, overall, we'll have a bit of a negative impact that impacts gross margin, but – and we'll take pricing to compensate for some of that as we go through the year. We still see our numbers kind of in line with what we set out for the full year, just as a bit of – because it's such a small quarter, little things can have such a big impact on our different percentages of revenue in the first quarter. But overall, for the full year, we still see our numbers in line with what we set out at Toy Fair.
Timothy Andrew Conder - Wells Fargo Securities LLC:
And the quarter that would have the most difficult comparison, versus the more favorable hedges last year?
Deborah M. Thomas - Hasbro, Inc.:
It's really hard to say. I mean, it's probably – most of our purchases come through in the third and fourth quarter, along with our sales. So, I would think that that would be it. But you probably just won't see it as much because they are such big quarters.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Okay, okay, okay. And then any areas, Brian, where you believe you're short on inventory?
Brian D. Goldner - Hasbro, Inc.:
Well, I think overall, we do have some product lines that are selling quite well. If you look at the acceleration in our Games business and some of the new launches that we've come out with, they're selling quite well. And the Games category is up and POS is up very strongly. I would say overall, clearly, you see that retail inventories in the U.S. are down and our overall inventories are down a bit. I think you'll see in Qs 2 and 3 as we get into our storytelling and our Partner Brand storytelling you may see a bit of an increase in inventories, but only in line with sales. So, again, we'll try to put more inventory around the entertainment initiatives and more adjusted time inventory as we continue to manage that.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Okay. And then lastly, and I know you've had and we've had questions related to the concerns about cannibalization on TRANSFORMERS and Spider-Man and you've answered that, as those address different audiences. How, I guess, are the approach of yourselves and Disney, as it comes to the five to six months between The Last Jedi and then the spinoff coming then in May of 2018?
Brian D. Goldner - Hasbro, Inc.:
Yeah, I would say that 2017 has certainly lined up to be a very strong year. You have a number of initiatives, but you do have different audiences, demographics, fan bases for each of those and some good separation in the calendar as well. One of the things we're also seeing is this very good strength in the electronic sell through windows, the home entertainment windows. So you're getting both the theatrical as well as the electronic sell through windows, like Moana had performed so well around the home entertainment window. As we get into 2018, we go from strength to strength. We have a number of new theatrical pieces of entertainment. We'll have our own TRANSFORMERS movie in Bumblebee next year and then you have a number of MARVEL movies. And then, you're right, summer we'll also have the Han Solo movie. But, again, there's very big differences between the fan bases and the – both demographics and psychographics, the play patterns. And we have dedicated teams of individuals. We don't have the same teams working on Lucasfilm that we have working on MARVEL. They're different teams, they have different innovations. We're bringing new innovations to the market first around those brands, as well as around our brand. So, because of that, we're able to look at the marketplace and take global consumer insights and apply them differently so that we're able to tease out and offer different play patterns and role play and action figures that really help to keep all of our fans, children, and families enthusiastic around those brands. So we really don't see it – and by the way, we've experienced years with Spider-Man and TRANSFORMERS movies before, and both of those brands performed at a very high level. I'm very excited about the Spider-Man movie. I think the materials look fantastic.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Okay. Okay. Thank you.
Operator:
Our next question comes from the line of Arpiné Kocharyan with UBS. Please proceed with your question.
Arpiné H. Kocharyan - UBS Securities LLC:
Hi, thank you. So, thanks for the expense color on extra week. And I understand revenue was not up commensurate with expense, but in terms of year over year terms, what did the extra week add in terms of revenue year over year? And does incremental expense and MAGIC
Deborah M. Thomas - Hasbro, Inc.:
Arpiné, let me address your first question. So, the extra week comes at the beginning of our fiscal year, which is the end of the calendar year. So it's essentially that week between Christmas and New Year. And really, a lot of retailers don't take a lot at shipments in that timeframe. Many of our offices are closed down. So, from a revenue standpoint, it truly is negligible, if we have any at all, but the expenses are fixed. Typically, we have to pay salaries. We pay things like that, rents. So our expenses are pretty much fixed. And that's why you get that extra week. It only happens once every several years. So, we don't talk about that much. But it's a 14-week period versus a 13-week period, and that's really why we highlighted that.
Brian D. Goldner - Hasbro, Inc.:
Yeah. And then on operating margin, we do expect operating profit margin expansion, versus our reported 15.7% last year. And, as I noted in February, we would expect over time to continue to expand operating profit margins towards that 16.4% level over the medium term. But as you know, we're also investing in our business, creating new content and innovation, and ensuring that we have the horsepower to deliver great results in both top and bottom line over multiple years and that requires investing back in our business, and you'll also see that. So, again, I want to reiterate that we do see operating profit margin expansion versus the 15.7%.
Arpiné H. Kocharyan - UBS Securities LLC:
Thank you. And then I have a quick follow-up on Backflip. Was there anything outsized for the quarter that you don't expect reoccurring in Q2, Q3, Q4 this year under Backflip?
Brian D. Goldner - Hasbro, Inc.:
No, the Backflip business, we made the transition and now own 100% of that business. The business revenues have been accelerating as we brought on board some new leadership, and also we see our brands like TRANSFORMERS
Arpiné H. Kocharyan - UBS Securities LLC:
Great. Great. And then one quick follow-up, Brian. One of your large customers, I guess, in the prior week talked about a tough retail environment, whether in terms of inventories, as well as sell through and trade spend. Could you just take a few minutes to kind of give investors an update on the overall health of the category as you stand here at the beginning of the year, in terms of Toys? Thanks.
Brian D. Goldner - Hasbro, Inc.:
Sure. You saw that our overall sales grew, despite the fact that we had the flip in Easter and, as I said noted, our overall POS grew both without and including Easter, and grew very robustly. Our allowances overall are in line with prior periods. So, as we said in the fourth quarter, back in February, it's very consistent with the first quarter, where allowances really are very much the same as they have been in the past. We have a lot of products that are selling quite well. As Deb noted, we did take advantage of some of the marketing windows and entertainment windows in EST and our own windows around MY LITTLE PONY launching its new TV series mid-April to clean up some inventories and that goes out through closeouts. But for the full year, we do not expect closeouts to differ materially from any prior year. Just, again, taking advantage of what we're seeing in the marketplace, which is this great much more robust uptake around the home entertainment windows for major entertainment and also the continued drive that television has on businesses. So, I would say, overall, we're partnering with that retailer and all our retailers, both in store and Omni channel online, and we are seeing a great convergence of content, commerce, and innovation happening at retail and also particularly in the online space. And we're seeing a lot of our retailers performing quite well across both of those dimensions.
Arpiné H. Kocharyan - UBS Securities LLC:
Thank you.
Operator:
Our next question is from the line of Greg Badishkanian with Citi. Please proceed with your question.
Gregory Robert Badishkanian - Citigroup Global Markets, Inc.:
Great. Thanks. Could you talk a little bit about the response to Beauty and the Beast? Did it meet your expectations and what type of benefit will you receive from the box office versus the home entertainment? How do you think that's going to differ for this movie?
Brian D. Goldner - Hasbro, Inc.:
Yeah. Overall, the sell through for our Disney Princess, Beauty and the Beast, and Frozen has been extremely positive around the world. And what we saw for Moana I believe we will also see for Beauty and the Beast. We saw great sell through during the time of the movie, but this EST or electronic sell through window has become a more marketable window for those OTT platforms. Lot of OTT platforms are now marketing around the availability of new movies and content and that's really helping to engender a lot more interest and driving a lot more merchandise sales. So, we saw it for Moana around EST and home entertainment. It's been a major driver, and I would expect it to be the case for Beauty and the Beast. Clearly, we see the Beauty and the Beast as a major contributor and we are very excited about the kind of sales we are seeing. In fact, if you look at the 11 Princesses that we have available in the market, right now, Belle is our number one seller. So, I think that's a good indication of just how well Beauty and the Beast is performing. But then, as you go out through the year, we have a number of new initiatives coming in the area of content. There's a new lineup for a new Tangled TV series. I mentioned the Beauty and the Beast home entertainment window. We also have innovations like Dance Code Belle coming from the product line that we're very happy about and other innovations and fashion dolls. You have the summer Descendants 2 movie coming that will be in television. And then, of course, around holiday, you have new entertainment for holiday coming for Frozen – the Olaf's Frozen Adventure and a whole new line of product coming for us to celebrate that. So, again, overall, sell through has been up significantly across the business and Disney Princess globally.
Gregory Robert Badishkanian - Citigroup Global Markets, Inc.:
All right, good. And then in terms of M&A opportunities and maybe the potential to combine with some other large manufacturers like Mattel, do you see opportunities or would that just be a distraction given the strong POS and momentum that you're seeing?
Brian D. Goldner - Hasbro, Inc.:
We're very focused on building our brands and building our capabilities around the Blueprint. And we've said that we remain open to looking at new capabilities and on boarding new capabilities. We've also looked at a lot of our vault brands and over time have acquired a few brands here and there, like Micronauts that have been great comic book brands that we're developing. But, as you see, we're sort of shifting into the next gear as a company, and beginning to identify those new brands we want to put in the marketplace, like Hanazuki and you'll see a TV series coming this fall from us as an exclusive on Netflix which is Stretch Armstrong coming out of our vault. So, we feel like we have the right brands, the right team, and the right blueprint to drive our business.
Gregory Robert Badishkanian - Citigroup Global Markets, Inc.:
Okay. Thank you.
Operator:
Our next question is from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Michael Ng - Goldman Sachs & Co.:
Thanks very much. I have a question for Deb and one for Brian and then a content question for whomever wants to take it. First, Deb, just a question on the ASU 2016-09 benefit of $0.015 each quarter. What stock price are you assuming? And then, for Brian, Gaming was particularly strong in the quarter and this is despite MAGIC being down year on year. Can you provide any additional color on what drove the strength? And maybe are you able to provide any color around gaming POS? I'm just trying to better understand the underlying consumer demand versus the benefit from initial shipments. And then I have a follow-up.
Brian D. Goldner - Hasbro, Inc.:
Sure.
Deborah M. Thomas - Hasbro, Inc.:
So, Michael, I'll just grab the stock price one, quickly. We're just assuming a stock price similar to what we had around the end of our first quarter.
Brian D. Goldner - Hasbro, Inc.:
And then in Gaming, we've had a number of new initiatives and continuing initiatives that have been strong contributors to shipments and to sell through. In fact, our sell through is very strong as well, up double digits, as I noted. And we're seeing that globally around gaming. So, in the area of games, we have a few new games. I never thought I'd actually get to talk about this on an earnings call but, TOILET TROUBLE is off to a very good start and as everybody here sort of laughs, it's a fun game for preschoolers. FANTASTIC GYMNASTICS has been off to a great start. We continue to see great results around Speak Out Kids vs Parents, which is a new line extension for that brand. PIE-FACE has continued to perform at a very high level. We saw growth in MONOPOLY in the quarter, as you know. I also am very happy to see very strong growth for brands like DUNGEONS & DRAGONS and Duel Masters. So, the team at (46:34) has gone to a new storytelling modality for MAGIC and, obviously, impacted the quarter. But they've also done some very good work around DUNGEONS and storytelling and in engagement with that audience. So overall, I would expect that our face-to-face gaming business will continue to perform at a high level and the team's done an absolutely stellar job at both the social media oriented games, as well as some more of our classic games. And then, of course, you have to note the growth in our digital gaming business, the owned and operated Backflip Studios, as well as our third party digital games both performing at a very strong level.
Michael Ng - Goldman Sachs & Co.:
Great, thank you very much. That was helpful. And the content question is, I believe that MY LITTLE PONY
Brian D. Goldner - Hasbro, Inc.:
Yeah, so let me take the first part of that question and then Deb can talk about the geography on the P&L. The first part is we are working in partnership with Lionsgate. They've have done a great job in helping to get us global distribution. And all the territories are very excited now as we line up the global box office date for MY LITTLE PONY. Again, remember, for those of you less familiar with how we produce animation, we are taking advantage of new technology and capability so that we're able to produce this animated feature film with animated quality, animated feature film quality with a very notable cast, very all-star cast, and all-star music, but yet at a price point that's lower than other feature film studios out there, and I think that's important to note. And we're using a great modality as we roll the product line out around the world. And, yes, we will participate in box office for the movie. I don't know, Deb, if you want to -
Deborah M. Thomas - Hasbro, Inc.:
Right. So we've had some moderate box office before. Our share of TRANSFORMERS, again, very modest share of box office, but that was booked in our Entertainment and Licensing segment and the box office related to this movie will be booked there as well.
Michael Ng - Goldman Sachs & Co.:
Great. Thank you very much.
Operator:
Thank you. At this time, I will turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock - Hasbro, Inc.:
Thank you, Rob, and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally management's prepared remarks will be posted on our website following this call. Hasbro will be participating in several upcoming conferences. On May 22nd, we will be at the J.P. Morgan TMT Conference in Boston. On June 1, we will participate in the Bernstein Strategic Decisions Conference in New York. On June 15, we'll be at the NASDAQ Investor Conference, hosted in conjunction with Jefferies at London. We're also planning an Investor Day to be held on Thursday, October 3 in our West Coast offices in Burbank, California. – August. What did I say? August 3, I apologize. Thursday, August 3 and finally Hasbro's second quarter earnings release is tentatively scheduled for Monday, July 24. Thank you.
Operator:
Thank you. This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - Hasbro, Inc. Brian D. Goldner - Hasbro, Inc. Deborah M. Thomas - Hasbro, Inc.
Analysts:
Drew Crum - Stifel, Nicolaus & Co., Inc. Felicia Hendrix - Barclays Capital, Inc. Eric O. Handler - MKM Partners LLC Stephanie Schiller Wissink - Piper Jaffray & Co. Gregory Robert Badishkanian - Citigroup Global Markets, Inc. Arpiné H. Kocharyan - UBS Securities LLC Timothy Andrew Conder - Wells Fargo Securities LLC Gerrick Luke Johnson - BMO Capital Markets (United States)
Operator:
Good morning, and welcome to the Hasbro Fourth Quarter and Full Year 2016 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock - Hasbro, Inc.:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our fourth quarter and full-year earnings release was issued this morning, and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian D. Goldner - Hasbro, Inc.:
Thank you, Debbie. Good morning everyone, and thank you for joining us today. 2016 was a very good year for Hasbro, with tremendous performance from the Hasbro team globally. Our excellent results reflect nearly nine years of investing in and executing our Brand Blueprint. Over this period, the Blueprint has remained at constant, guiding our strategic decisions and investments, while we build an organization with differentiated brands, capabilities and approaches to the consumer. The investments we are making and the cultural mindset we're instilling are not only delivering improving results but also creating long-term strategic differentiators for Hasbro. Through our consumer insight and story-led brand focus, we are creating innovative play and compelling entertainment to successfully build Hasbro into a global play and entertainment company. Revenues for the year increased 13%, topping $5 billion for the first time in our history. This included a strong finish to a strong year, with 11% revenue growth in the fourth quarter. All regions contributed. The U.S. and Canada segment increased 15% for the year. The International segment gained 11%, and the Entertainment and Licensing segment was up 8%. We grew in major developed economies including the U.S., UK, France, Germany and Canada. Revenue also grew in emerging markets, increasing 12% in constant dollars, with growth in Brazil, Russia and China, among other countries. Operating profit grew 14%, or 19% on an adjusted basis, outpacing revenue growth. Operating profit margin increased for the third consecutive year. We returned $400 million to shareholders through our dividend and share repurchase program, and ended the year with $1.3 billion in cash. Given our recent success and favorable outlook, the board has declared a 12% dividend increase to $0.57 per share. For 2016, Hasbro's growth outpaced the overall market, and per industry data, we gained share in almost every country we track. This includes share gains in the U.S., UK, Brazil and Russia. We finished the year strong. Hasbro was ranked number one in the industry for the month of December, among the top nine markets tracked by NPD. We also grew to become the number one company in the Brazilian market for the year. And after taking over the number two position last year in Europe, we gained share across the region and were the top company in Spain. Global point of sale increased 12% for the year, including an 11% increase in the fourth quarter. The U.S., Europe and Asia-Pacific regions delivered double-digit full-year POS growth, and Latin America was up in the mid-single digits. Online U.S. point of sale grew more than 3 times faster than total POS. Strong December consumer takeaway combined with continued momentum this year, positions us well for 2017. Overall, we feel good about the level and quality of our inventories at retail across the globe, as well as at Hasbro where inventory finished essentially flat with last year. There has been a great deal of focus on the performance of the toy industry and the read-through for Hasbro's performance. Importantly, the industry is growing, and continue to grow throughout 2016. Despite some shifts to later consumer purchases, we do not view and did not experience the season as different from other years. As many of you know, when we speak about our business we focus on full year performance. This is due to our long-term perspective toward developing our brands, the seasonal nature of the industry and the impact of many factors on weekly, monthly and even quarterly sales trends. These factors include the timing of launches, holidays, the number of days or weeks in a period, promotional activity, retail inventory and changes in share. It is equally important to recognize that while publicly available data is directionally valuable, it does not represent the majority of Hasbro's global business. First, this data is highly aligned to our more traditional U.S. retail toy and game business, but less so in many growing channels including club stores, grocery, drug and value channels. Second, it does not capture hobby stores where we execute more than 80% of our Wizards of the Coast business including MAGIC
Deborah M. Thomas - Hasbro, Inc.:
Thank you, Brian, and good morning, everyone. The global Hasbro team delivered a well-executed year with robust and profitable growth across geographies and segments. The team managed difficult comparisons in economic conditions to grow revenues, operating profit, EPS and generate strong cash flow for the year. We continue to make strategic investments in our brands and our company to better position us for the future. Our strong cash position enabled us to return $400 million to shareholders through dividends and share repurchase, and the board's 12% quarterly dividend increase announced today is further indication of our positive outlook and confidence in the performance of Hasbro. We exited 2016 with good momentum, exceeding even our own expectations. And we are well positioned to execute against a strong 2017 plan. For 2016, Games revenues grew 9%; Franchise Brands grew 2%; and Partner Brands were up 28%. Revenue also grew in each major operating segments. In the U.S. and Canada segment, revenues increased 15%. Revenue growth in the Girls, Games and Boys categories more than offset declines in the Preschool category. Hasbro's Franchise Brand revenues grew 3%, driven by growth in NERF and PLAY-DOH. Games grew 11% including growth in PIE FACE, DUEL MASTERS and the SPEAK-OUT game. BABY ALIVE revenue increased significantly. Plus, Partner Brand revenues increased 25% behind contributions from Hasbro's line of DISNEY PRINCESS and DISNEY FROZEN, DREAMWORKS' TROLLS and to a lesser extent YO-KAI WATCH. U.S. and Canada point of sale increased 11% in the year, including a 10% increase in Q4. Retail inventory is of good quality. Operating profit in the U.S. and Canada segment increased 21% to $522.3 million, or 20.4% of net revenues. The team profitably grew Hasbro with higher revenues delivering improved expense leverage, even with increased expenses in investments to support a growing business. International segment revenues grew 11%, including a negative $58.4 million impact from foreign exchange. Within the International segment, all product categories grew. Franchise Brand revenues increased 3% with growth in NERF, PLAY-DOH, MAGIC
Operator:
Thank you. Thank you. Our first question comes from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum - Stifel, Nicolaus & Co., Inc.:
Okay. Thanks. Good morning, everyone. Deb, I wonder if you could talk about expectations for the EBIT margin in 2017. I think, 2016 was originally discussed as a year that would limit or the investment spending would limit the margin expansion, but you were able to pick up 90 bps of EBIT margin in 2016. So, where are you in terms of cycling through some of those investments on MAGIC, on the DISNEY PRINCESS license, on the IT system and what does that allow for margin expansion for 2017? And then, for Brian, could you talk about some of the tailwinds and headwinds as we think about brands for top line growth in 2017? Thanks.
Brian D. Goldner - Hasbro, Inc.:
Sure, yeah.
Deborah M. Thomas - Hasbro, Inc.:
Sure. Well, good morning, Drew. Yes, as we said, we just had an exceptional year here at Hasbro. And our results exceeded even our own expectations. And we'd said earlier in the year, we believed that our margins would be flat to slightly up, and they were better than that. They were slightly up including the impact of our non-cash goodwill impairment. Again, that was an accounting charge that we'd indicated we needed to look at potential impairment in the fourth quarter. And just due to some timing we did have one, but it was a non-cash charge. So, absent that, just based on our good performance and solid performance around the world, we were able to increase our operating profit margins faster and more than even our own expectations a bit earlier in the year. As far as 2017 goes, we think as we looked at and continue to make those investments, because again what we always stress is, it's really for the long-term sustainable profitable growth of Hasbro that we will still have some investments, particularly in 2017, on MAGIC
Brian D. Goldner - Hasbro, Inc.:
Yeah. So, Drew, I think important to note that I'd encourage you to model off of our GAAP operating profit margin. And remember that we've improved the operating profit margin over the last three years consecutively. So, I think the higher operating margin certainly portends good things as we continue to look at ways to expand operating profit faster than revenues growth. And it's a shape of things to come in the future and then model off of the GAAP operating margin. As it comes to, as you look at brands, I think that our new designations in categories are great way to now look at our business, it's much more indicative of the way we look at our business. So, you see great growth for the year, in Gaming, was up 23%, the Games category overall which is about $1.4 billion business for us, was up 9%. Our Emerging Brands were up 17%. Our Franchise Brands were up a couple percent, 2%, and then of course our Partner Brands were up 28%. So, the company had great strength and if you took out Partner Brand growth, the company still grew in a very strong way. So, I think going into 2017, what you see is good retail inventory on several brands that really performed throughout the year and we're setting up for early-year initiatives, including PRINCESS, NERF, STAR WARS, FROZEN, TROLLS. We also saw great growth of these brands online. And as we go into the initiatives for the year, you see, or quarter-by-quarter great initiatives coming from us for our brands and also our partners' brands. I think one of the first initiatives out of the gate is the new live-action Beauty and the Beast movie coming for PRINCESS in March and then we go into three Marvel properties for the year, including something I'm very excited about, the new Spider-Man movie which is incredibly toyetic, and then a Guardians film and Avengers. But brand to brand, strength to strength for 2017. I think the other fun part of the STAR WARS lineup for 2017 is its 40th anniversary, so in addition to focusing on the two movies coming out of last year and then into the new movie, The Last Jedi for December, obviously, it's a wonderful year to celebrate the 40th anniversary of the New Hope. So, again, whether it's NERF or PLAY-DOH or some of our Partner Brands, what we're going to do for TRANSFORMERS and MY LITTLE PONY around our two feature films, you'll see a real strong lineup as you come into Toy Fair next week.
Drew Crum - Stifel, Nicolaus & Co., Inc.:
Thanks, guys.
Operator:
Our next question comes from the line of Felicia Hendrix with Barclays. Please proceed with your questions.
Felicia Hendrix - Barclays Capital, Inc.:
Hi, good morning.
Brian D. Goldner - Hasbro, Inc.:
Morning.
Felicia Hendrix - Barclays Capital, Inc.:
So, Brian, heading into this call, I think expectations were for you to have a different tone in general, maybe not specific to the company, but regarding the industry as a whole. So, clearly, you benefited from strong performance in the quarter, but can you just give us some color as to what you saw in the quarter from an industry perspective? You didn't really talk a lot, in your prepared remarks, about the industry. And I thought the comment, Deb, that you made at the end of your prepared remarks that sales allowances were flat year-over-year was interesting. So, just wondering if you could discuss how you maintain those given the industry challenges. Thanks.
Brian D. Goldner - Hasbro, Inc.:
Yeah. So, clearly, the industry overall global was up 4.5% for the year and we saw growth through the end of the year. Hasbro was the number one player in December, according to NPD. We saw share growth in most every market in which we participate in and where we have data. We saw great growth in emerging markets, including double-digit growth in China, significant growth in Russia and growth in Brazil, which one of the markets that was down a bit for the year, yet we grew revenues and share in that market. So, overall, I would say the industry saw strong growth. We saw strong share growth in several categories, three major categories of the industry, the way the NPD data looks at it. And we were the number one company across five major categories of product, including dolls, arts and crafts, outdoor sports, games, plush, action figures. So, we see a market that is ripe for story-led brands backed by strong innovation and insights that embrace digital and are executed globally with incredible team work. And that's what we did. And that's what we'll continue to do.
Felicia Hendrix - Barclays Capital, Inc.:
Okay. Okay. And then just...
Brian D. Goldner - Hasbro, Inc.:
So, I guess the answer is, we see growth in the industry. So, I'm not sure exactly what your question...
Felicia Hendrix - Barclays Capital, Inc.:
No, that hit it. And then your sales allowances were indeed flat year-over-year, so there was no kind of pressure for you to promote more than normal.
Brian D. Goldner - Hasbro, Inc.:
Yeah. So, our DSOs are down by 2 days. Our inventory levels year-on-year are up $3 million, or basically flat year-on-year. We didn't experience any kind of extraordinary sales allowances. And we entered the year, I looked at retail inventories knowing that would be an area of discussion, and if you look at the brands that where we have retail inventory that would be an increase versus year ago, you have PRINCESS and FROZEN where we didn't have the brands a year ago. You had STAR WARS where a year ago, we really were out of stock coming out of the movie and now we're set up well for the spring initiatives around Rogue One, around the 40th anniversary and then, of course, head into the new movie in December. We have inventory around NERF. We've had great success across a number of initiatives. And, of course, we have a new initiative coming there in NITRO. And, of course, TROLLS, which performed incredibly well. We had really worked hand-in-glove with DREAMWORKS and now Universal. The brand really resonates in the toy space, as you would imagine it would, and we're very excited about our initiatives coming into 2017.
Felicia Hendrix - Barclays Capital, Inc.:
That's good. And then just on STAR WARS, you mentioned, Brian, that STAR WARS declined slightly year-over-year, but that was commentary related to the overall portfolio. Just wondering if you could give us a little color about Rogue One. And what I'm trying to also understand is, how Boys would have done if you adjusted for Force Friday, which was in the quarter this year and not last year? And then also along those lines, what the POS for the quarter would have been on a calendar basis, since the fiscal quarter ended on 12/25/2016. I'm just trying to get apples to apples.
Brian D. Goldner - Hasbro, Inc.:
Yeah. So, look, overall, I think it's important to note for STAR WARS, our POS in 2016 was up versus 2015, for the brand. And clearly, we tried to indicate quarter-on-quarter, we saw different template in 2016 than 2015 but overall, we believed the brand would perform similar to 2015 and it, in fact, did. Obviously in the fourth quarter, it was below the prior year. If you look at the differences in timing, clearly that plays a bit of a role about STAR WARS in the fourth quarter, but I would tell you if you look at our online business, particularly in the U.S. where we have great data, overall online sales were up three times that of our overall POS. So, our overall POS in the quarter, in the U.S., was up 10%. So, it was better than three times. And online and one of the key areas that was really growing for us online were STAR WARS. And so, we had some great initiatives there, and clearly helped to drive our overall online POS, so STAR WARS was up. So, I think that as we go the forward on Rogue One, I'm sure that there'll be even more engagement in that story as more and more kids catch on to the story. The movie didn't really come until mid-December. And then of course, we have wonderful 40th anniversary product I know our fans and collectors are very excited from all of our social scraping and listening. We really see their excitement around the 40th anniversary. And then we'll segue again into a fall event, and head into The Last Jedi. And so, again, I think we're set up well for STAR WARS this year.
Felicia Hendrix - Barclays Capital, Inc.:
Okay. Thanks for the help. Appreciate it.
Operator:
Thank you. Our next question is from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric O. Handler - MKM Partners LLC:
Yes. Thanks for the question. Two things for you. First, as you look at your quarterly revenue cadence for 2017, I'm sure you'll probably give more data in Toy Fair, but the way Beauty and the Beast is tracking theatrically, is very, very high and the movie is being very well regarded. How do you think that may impact your revenue cadence for the year? And then secondly, as a follow-up to comments you just made about online revenue being up three times versus overall POS, is there any difference between your online margins and sort of your bricks and mortar margins?
Brian D. Goldner - Hasbro, Inc.:
Yeah. So, let me take the PRINCESS question first. So, remember, a year ago, we were just launching our PRINCESS business. And what we saw throughout the year was great results in PRINCESS and FROZEN. And in fact, we performed at a very high level and our retailers felt very strongly about our product offering, the innovation. We got a lot of really positive consumer takeaway and consumer feedback as well. But one of the other things we saw throughout the year particularly early in the year and then it continued throughout the year was this baseline of POS related to the prior product, the product from the predecessor licensee. And in fact, if you took the full year, it was probably on average between PRINCESS and FROZEN about 25% of overall POS related to product that had been shipped in, in 2015 and in 2016, given their window to ship. So, we clearly see PRINCESS as just the early days. And we've said before that we believe long-term that we can grow the PRINCESS business to be far bigger on average in a given year than it had been in the past and we don't really change our thoughts about that. The team has done a great job in innovative product. I think one of the keys to that as you look at the holiday sales, you get to online and a good segue, one of the key items that sold online was the 11-pack of our PRINCESSES, meaning all 11 PRINCESSES offered as an online pack and it was one of our key items for the holidays. People loved that shimmering doll and that was one of our top sellers. If you look at online overall, we clearly have gone through a learning curve. We continue to go through a learning curve and how you do packaging different, how you create digital assets. And so there have been some initial costs related to that as we build our capabilities as a company in design and development. But I would also tell you overall, there is no long-term difference, or cost of business difference long-term between brick and mortar and online. In the short-term, we've clearly built in those investments into our P&L that's been expressed over the last couple years. But, long-term next, call it, two to four years, we should be in a position where there is, again, the costs are very similar in cost of business. But you've got to work through all the initial startups, frustration-free packaging, digital assets and how you develop a solid pat product. But again, we've been able to accomplish an awful lot and come up the learning curve relatively quickly.
Eric O. Handler - MKM Partners LLC:
Thanks, Brian.
Operator:
Our next question comes from the line of Stephanie Wissink with Piper Jaffray. Please proceed with your questions.
Stephanie Schiller Wissink - Piper Jaffray & Co.:
Thanks. Good morning, everyone. Just a couple of clarification question. Brian, I think you mentioned to use GAAP operating margins as a starting point for 2017. That's a little bit different than I think how most of us model. So I'm just curious if we should be kind of adjusting out some of the add-backs that you had this year, if you'd like us to use that fully impacted number as a starting point. And then, Deb, just one for you, as we think about the 53rd week, it does fall at a pretty sizable revenue period for you as we end this year. So, can you talk a little bit about the benefit of what you're expecting in 2017 from that additional selling week? Thank you.
Brian D. Goldner - Hasbro, Inc.:
Yeah. So, overall, if you take the GAAP number we reported, it was 15.7% operating margin, clearly the full year on adjusted is, 16.4%. The point I make is that over the last three years, we've had improving operating profit margin consecutively. And we would expect to continue to improve operating profit margin over time. And I believe that the 16.4% portends the long-term, longer term future of Hasbro, but we need to continue to build a relentlessly repeatable model. We need to be able to execute at that level that would enable us to get there on a sustaining basis. So, therefore, I would encourage you to model based on 15.7%, recognizing that over the last three years we've been able to expand operating margin modestly in each and every year. So, just again, I think everyone at the company is very focused on long-term achieving that kind of 16.4% level on a regular basis, but we also know that that took tremendous performance, and, I think, every factor that could go for us went for us. And again, I think that I'm just trying to give you some help as you think about your modeling.
Deborah M. Thomas - Hasbro, Inc.:
And as far as the 53rd week, I mean, what we find is the 53rd week actually comes early for us because our year ended 12/25 in 2016 and it ends 12/31 in 2017, so it really kind of comes at the beginning of the year versus the end of the year for us. So, we'll find while we've got some more expenses, it just generally blends out over the course of the year.
Stephanie Schiller Wissink - Piper Jaffray & Co.:
Thank you.
Operator:
Our next question is from the line of Greg Badishkanian from Citigroup. Please proceed with your question.
Gregory Robert Badishkanian - Citigroup Global Markets, Inc.:
Great. Thanks. You have a very big entertainment movie slate for this year. How do you feel how it's spaced and the different cannibalization within different categories? How additive do you think that could actually be to sales this year?
Brian D. Goldner - Hasbro, Inc.:
I think in addition to a great calendar that stretched all 12 months, we've talked about how the old days of summer movies has now become year-round movies that are all can be toyetic and contribute to our business. So, you start in the first quarter with great initiatives like Beauty and the Beast. We have a new Spider-Man that, as I said, I'm particularly excited about. You've got Guardians too (44:49). And wait till you see our dancing GROOT, it's quite a fun product. And then you get into, in the fall in Marvel, Thor, which again, part of the Avengers. And then, of course, we have our own TRANSFORMERS. We have a MY LITTLE PONY movie coming in October. We get into the holidays with STAR WARS, so I think it's really stretched out. The other thing that's interesting is the difference in globality between, let's just take three properties. So, there's a great opportunity. Marvel is one of the more developed Boys action properties with about 55% of revenues or better coming in international markets. Our TRANSFORMERS business is sort of roughly split, but has been growing more internationally over time. And then STAR WARS is a little less internationally oriented, but I think over time, again, as we partner with Disney, we'll grow it to be more global. So, don't just focus on the U.S. marketplace, but rather the global marketplace as we think about how we run these initiatives and brands. And so, I think we partner really well with our studios partners, and again, are working to continue to grow those businesses. And the play patterns, innovation and focus for each of our teams, we have dedicated teams on each of those brands and businesses, enable them to really focus on bringing the best ideas to each of those properties. And we treat all those properties like our properties, because we're a great IP owner and a great partner.
Gregory Robert Badishkanian - Citigroup Global Markets, Inc.:
Great. And, it sounds like the, wherever you had elevated inventory, those were in your stronger brands. So it didn't really impact your sales allowances, but, obviously, your competitors have talked about that impacting their businesses. So, would you expect an uptick in promotion from some of your competitors in Q1? Would that have any impact on your sales or your need to promote products as well?
Brian D. Goldner - Hasbro, Inc.:
We really have looked at where we are with retail inventories. Remember, our inventories at Hasbro are roughly flat to year ago. And if you look at retail inventories and you add up the increments, it's in the brands I outlined earlier, which are all strong brands where we had lesser inventory a year ago for good reason, meaning PRINCESS was just starting, as was FROZEN. STAR WARS, we were really out of stock the year prior, and now we have some in stock to take advantage of the first half of the year. TROLLS is brand new for us. And NERF, of course, has had great success and we have new initiatives. We'd seen discounted product running throughout the year on a brand like PRINCESS in 2016, and yet with our innovation and marketing we continue to perform. We don't see any retail inventories impacting our full-year 2017. So, I would take a longer view, a four-quarter view, to our business. I can't really comment on what others might do promotionally, but we have our plans in place and obviously provide the same level of discounts and allowances to our retailers in this past season than we've provided in past years. There's really been no difference.
Gregory Robert Badishkanian - Citigroup Global Markets, Inc.:
Thank you.
Operator:
Our next question is from the line of Arpiné Kocharyan with UBS. Please proceed with your questions.
Arpiné H. Kocharyan - UBS Securities LLC:
Hi. Thank you. Good morning. Very good shipment and retail growth for the quarter, obviously. Would it be possible to share global point of sale number ex-DISNEY PRINCESS and FROZEN versus shipment, ex-DISNEY PRINCESS? And then I have a quick follow-up.
Brian D. Goldner - Hasbro, Inc.:
Yeah. Our business, we would be ahead of the industry growth around the world ex-DISNEY PRINCESS and FROZEN. So, our overall POS would be better than the industry growth still. And as I mentioned, of course, our business would be up considerably ex-DISNEY PRINCESS and FROZEN as well.
Arpiné H. Kocharyan - UBS Securities LLC:
Great, great. And then I have a quick follow-up, Brian. As you look at the industry today, and your relative outperformance both fundamentally and sort of strength of your stock price, could you perhaps update us on your capital allocation plans and your appetite for a transformational deal? And perhaps if you could remind us for your criteria for M&A. Thanks.
Brian D. Goldner - Hasbro, Inc.:
Sure. I'll take part and then, Deb, maybe you'll talk about a piece. Look, we've said that our Brand Blueprint has been our guiding principle and we enacted the Blueprint back in 2008 after having developed global brands focus for the company, and that's been our focus. If you notice, everywhere we've added capability, it's been around the Blueprint, it's been a way for us to execute our brands and storytelling. We're very happy to have Boulder Media on board, our animation studio in Ireland that's going to give us some bandwidth for additional animation. We're very happy to have Backflip Studios. It gives us owned and control mobile gaming creation, in addition to third-party. We always follow a similar path as we look at M&A. First thing we do is, we partner with the best in the business and we learn from them. Second, we develop teams and we embed teams with those partners so that we learn the business and bring that experience in-house. And then we begin to look outside of ourselves for what capabilities we need and size and scale those opportunities relative to the long-term opportunity for the company. So, we remain open to look at new ideas, and we are also very careful to say it has to fit within our model. And our model, of course, is storytelling and digital engagement and brands. And that's our focus.
Deborah M. Thomas - Hasbro, Inc.:
Right. And I agree. And we say that all the time. I mean, first and foremost, we invest in our business. And if we see something that fits with our strategy, and we haven't deviated off our strategy in many years, that's what we want to look at opportunistically because that's in the best interest of our shareholders for the long-term. So, absent that, we'll return our excess cash to our shareholders, and we do that through dividend. We're really pleased our board announced another dividend increase this year, 12% on per share per quarter, which is just fantastic, and shows that our continued belief in our business is there. And then, subject to available cash, we return cash to our shareholders through share repurchase as well. And for 2017, subject to market conditions, we're still looking at about the same level as 2016 on that.
Arpiné H. Kocharyan - UBS Securities LLC:
Thank you.
Operator:
Our next question comes from the line of Tim Conder with Wells Fargo. Please go ahead with your questions.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Thank you. And congrats to everyone on the great execution.
Brian D. Goldner - Hasbro, Inc.:
Thanks, Tim.
Deborah M. Thomas - Hasbro, Inc.:
Thank you, Tim.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Just a couple. Brian, you talked about, in context of modeling for 2017 in response to an earlier question off of the GAAP, as you want to continue to reinvest for sustainability being the key word there. And then you've talked before about how STAR WARS, even in a more major movie year and then in the spinoff year, you'd seen that around $500 million. And then I think there's probably a similar type of context for Marvel. Can you kind of refresh us your thoughts on that for STAR WARS and Marvel? And then along that line, Deb, operating cash flow this year, $775 million. Historically, you said you want that to be over $500 million and then you raised that last year. Can you kind of reset where we should be thinking about that going forward?
Deborah M. Thomas - Hasbro, Inc.:
Yeah. So, let me take cash flow first, and then – so I think, we had a really just an exceptional year this year. And we did target, I think, we had $550 million to $600 million was our target in 2016. While we're not at Toy Fair yet, and we'll be talking more about it next week, I would expect that we would take our thoughts around operating cash flow up this year in 2017.
Timothy Andrew Conder - Wells Fargo Securities LLC:
Okay. Yeah.
Brian D. Goldner - Hasbro, Inc.:
So, then, Tim, if you talk about operating profit margin, my point is exactly as you've said and I'll repeat, we believe in investing in our business, first and foremost. We have a lot of investments we've made that are paying dividends today, and new investments that we intend to have pay off in the future. Our return on invested capital is quite strong at about 15%, and up versus years prior. So, we really do look at the way we invest in our business to set us up for the future, most notably in MAGIC
Timothy Andrew Conder - Wells Fargo Securities LLC:
And then, Brian, on the sort of the how we should think about year in, year out, a little bit of sort of an average line, so to speak on STAR WARS and Marvel?
Brian D. Goldner - Hasbro, Inc.:
Sure. Well, look, this year, you have a similar template that you had in the last two years, where you have the period after a movie in the spring. This year's a bit different and exciting because you have the 40th anniversary, which, as you know, will be a fun celebration among fans and families. And then of course, we get into the movie period in the fall. So, again, I would call it a similar template to prior years. For Marvel, we have three great major initiatives. Obviously, they have a raft of wonderful television that's also supports the brands. Spider-Man, Guardians and Avengers, I'm, as I said, particularly excited about Spider-Man. I think that they've done a fantastic job from everything I've seen in the trailers, in the materials and just how they've really built up this character. And go online and look at the wonderful trailers with Tony Stark. And I think you really get an idea of just how fun the character is and how toyetic this can be. You also have to look at things like TRANSFORMERS, because last year, second half of the year, TRANSFORMERS was up in a significant way. The team's done a great job in a non-movie year in really using other streams of entertainment including streaming content on Machinima, an MCN, to our fans, kids content and robots, rescue bots as well as robots in disguise sort of mainline entertainment to drive that brand with wonderful innovation as well as collector-oriented product. And so, this year, of course, would be a year, a movie year, which will enable us to accelerate that business further and create great product. And then, of course, we're already lining up a wonderful movie around Bumblebee for 2018, and many or our partners have wonderful lineups for 2018. In 2018, in Marvel, for example, you have four great initiatives, including Black Panther, Avengers
Timothy Andrew Conder - Wells Fargo Securities LLC:
Great. Thank you.
Operator:
Our next question is from the line of Gerrick Johnson with BMO. Please proceed with your questions.
Gerrick Luke Johnson - BMO Capital Markets (United States):
Good morning. At this point, I've got two quick ones here. Sales allowances, I know you said they're unchanged, but maybe you could tell us what they run as a percent of gross sales in the fourth quarter, and then in 2017, just simply do you expect to grow sales and earnings in 2017? Thank you.
Deborah M. Thomas - Hasbro, Inc.:
So, let me take sales allowances. As you know, we record our net revenues, which is in accordance with GAAP, because that's what we actually collect at the end of the day, but our allowances, they tend to be fairly stable across the quarters and the revenues that they represent. So, if you want to know specifically about quarters, you could kind of think of it that way. And, Brian, you want to talk about revenues?
Brian D. Goldner - Hasbro, Inc.:
Yeah, look, we obviously don't provide specific guidance, but I think if what we've laid out is any indication, we feel very good about our year. And we look forward to seeing you at Toy Fair, and describing to you the new initiatives for our business.
Gerrick Luke Johnson - BMO Capital Markets (United States):
Okay. And, Deb, would that be about 8.5%, 9%, 10%? Kind of looking for a ballpark number.
Deborah M. Thomas - Hasbro, Inc.:
We don't disclose that.
Brian D. Goldner - Hasbro, Inc.:
Yeah, but we report net revenues.
Deborah M. Thomas - Hasbro, Inc.:
Right.
Gerrick Luke Johnson - BMO Capital Markets (United States):
Okay. Thanks.
Brian D. Goldner - Hasbro, Inc.:
Right. Thanks.
Operator:
Thank you. I'll now turn the call back to Debbie Hancock for closing remarks.
Debbie Hancock - Hasbro, Inc.:
Thank you, Rob, and thank you everyone for joining the call today. The replay will be available on our website in approximately 2 hours. Additionally, management's prepared remarks will be posted on our website following this call. And as Brian said, we look forward to seeing many of you in New York on Friday, February 17, for our annual investor update at Toy Fair. Thank you.
Operator:
This concludes today's teleconference. Thank you for your participation. You may now disconnect your lines at this time.
Executives:
Brian Goldner - CEO Deb Thomas – CFO Debbie Hancock - VP, IR
Analysts:
Stephanie Wissink - Piper Jaffray Drew Crum – Stifel Nicolaus Felicia Hendrix - Barclays Jaime Katz - Morningstar Arpine Kocharyan – UBS Michael Swartz – SunTrust Greg Badishkanian – Citigroup Eric Handler - MKM Partners Tim Conder – Wells Fargo Trevor Young - Jefferies & Co Gerrick Johnson - BMO Capital Markets
Operator:
Good morning and welcome to the Hasbro third quarter 2016 earnings conference call. At this time, all parties will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator instructions]. Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time I would like to turn the conference over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning everyone. Joining me this morning are Brian Goldner, Hasbro’s Chairman, President, and Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company’s performance and then we will take your questions. Our third quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today’s earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results, or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on form 10-K, our most recent 10-Q, in today’s press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone, and thank you for joining us today. The Hasbro team delivered a tremendous third quarter, the highest revenue and earnings quarter in Hasbro’s history. Revenues grew 14% behind innovative products and engaging storytelling, increasing across all major operating segments and geographies. Operating profit increased faster than revenues, up 19% and we continued investing to profitably grow for years to come. Our financial position is strong, and we returned $112 million in cash to shareholders during the quarter. As we develop Hasbro into a global play and entertainment company, we have built robust brand building capabilities, including storytelling that supports an expansive brand portfolio. Today, we're garnering a greater share of life than ever before by reaching broader demographics, play experiences, and geographies. Our innovation, marketing, and investments are informed by the global consumer insights we are uncovering as we engage with consumers and audiences across touch points and mediums. The investments we have made in our digital expertise enable our global teams to develop immersive brand experiences, which in turn elevate our connection with consumers and fans. This has far reaching implications in how we develop brands, engage with consumers, tell stories, and spend our marketing dollars. Our digital expertise is differentiating our brands. Thus far in 2016, videos Hasbro curated or created, along with user generated content, garnered nearly 5 billion views. Third quarter revenues grew at a double digit pace in both the US and Canada and international segments. Developed economies, including the US, Canada, UK, France, and Italy, each grew revenues double digits. Emerging markets increased 16% with strong growth in Latin America including Brazil as well as in Asia, including China. The industry also continued to grow, up 6% through August according to industry and company estimates, and Hasbro is gaining share. Importantly, we gained share in emerging markets such as Brazil and Russia as well as developed economies including the US, UK, Spain, Italy and Australia. Global point of sale increased slightly in the quarter, overcoming difficult entertainment comparisons at retail, including a later set date for Star Wars this year and post movie declines for Jurassic World. Girls and games POS increased, while Boys and Preschool declined. We are seeing strong POS as we start the fourth quarter. In respect to Hasbro’s third quarter revenues, Hasbro franchise brands increased 2%. This growth was lead by Magic The Gathering, Nerf, Transformers, and Play-Doh. Nerf grew for the 15th consecutive quarter, while Play-Doh extended its growth streak to 20 straight quarters. In addition, Transformers and Magic The Gathering revenues increased. Transformers, Robots in Disguise animation, as well as streaming content from Machinima is supporting product lines which have strong initial consumer reaction. Importantly, Transformers has good momentum heading into 2017, which marks the first of 3 years with planned major theatrical entertainment. We have momentum in our gaming portfolio, with growth in several brands driving the 13% increase in the category. Magic The Gathering, Duel Masters, Pie Face, Simon and Bop-It were among the brands posting positive gains. Despite most of Magic’s revenue not being included in our POS reports, POS for the games category grew. Hasbro's gaming portfolio is unmatched and we are cultivating gaming experiences across a multitude of platforms, including face to face gaming, off the board gaming, and digital gaming experiences, notably in Mobile. One of our newest games, Speak Out, has generated more than 100 million online views. Consumer takeaway has been extremely strong and we are working to catch up to demand. Within our mobile gaming portfolio, Backflip Studios is scheduled to unveil an all-new mobile game, DragonVale World, during the fourth quarter. This marks the first major release for this gaming property since Hasbro took a 70% stake in the studio. Backflip has also unveiled several new mobile games this year based on Hasbro brands, including Transformers, Earth Wars, and just last week My Little Pony Puzzle Party. The My Little Pony franchise continued to drive brand awareness through the strategic use of entertainment, pop culture events, and consumer products expansion. In a very competitive small doll segment, our holiday items and new launches are beginning to drive POS gains in many markets around the world. In 2017, the My Little Pony movie will bring global audiences to all new worlds, with both the core cast of characters, along with all new characters. In addition to our franchise brand and gaming portfolio, innovative new offerings at a variety of price points delivered growth for Baby Alive, Furby, and FurReal Friends. Within our partner brands portfolio, revenues increased 19%, driven by positive contributions from Hasbro's shipments of Disney Princess and Disney's Frozen, DreamWorks’ Trolls and Yo-Kai Watch. For the full year, we now expect partner brand revenues to approach 30% of total Hasbro revenue. Hasbro's line of Disney Princess and Disney Frozen is off to a strong start, behind a favorable reception to our core Shemar fashion doll assortment. Overall, the brands are ahead of our plans for the year, and we recently expanded our offering with new holiday items, as well as new items in support of entertainment for Elena of Avalor and Moana. Star Wars continues to be a top global property with strong consumer and retail support around the world. Rogue One, a Star Wars story product, was on shelves September 30, which was several weeks later than last year's on-shelf date of September the 4th. This shift most notably impacted our US POS results. Our expectation remains that our 2016 Star Wars' revenue may match the level we achieved in 2015. In addition, Yo-Kai Watch and DreamWorks’ Trolls contributed to our partner brand portfolio gains this quarter. Yo-Kai Watch is now available in global markets, including strong initial performances in several countries. Our DreamWorks Trolls line hit shelves in the third quarter. Working closely with DreamWorks throughout the development of the movie, we have a robust offering of dolls, plush games, and more in support of the global movie premieres over the next several weeks. In closing, we've made great strides throughout 2016, including the third quarter, which historically is the largest revenue quarter of our year. Hasbro and our retailers are well positioned to deliver on what we expect to be a strong holiday season for Hasbro brands. Our initiatives are resonating with consumers and we have good retailer support. In addition, inventory available at retail and at Hasbro is improved from this time last year. We are very well positioned heading into 2017 when the entertainment lineup from Hasbro and our partners is among the best we have ever experienced. I'll now turn the call over to Deb. Deb?
Deb Thomas:
Thank you, Brian and good morning everyone. Our third quarter results highlighted the strength of Hasbro’s business, across brands, geographies and our global team. Throughout 2016, we've exceeded our expectations in terms of performance, both on the top and bottom line and we're set for a strong finish to the year. 14% quarterly revenue growth drove a 19% increase in quarterly operating profit. We grew margins while investing in our business, in innovation across our brand portfolio, in storytelling across mediums, in our consumer product global talent and in digital expertise, including projects for Magic The Gathering, and new gaming launches at Backflip Studios. Over the trailing 12 month period, we generated $637 million in operating cash flow, ending the quarter with $830 million in cash in our balance sheet. As we look to the full year, we have good momentum in our brands, including our new line supporting Disney Princess and Disney’s Frozen. In addition, we're supporting more motion pictures in the fourth quarter than last year. We have the right inventory in the right places, both at retail and in our warehouses to support this momentum. For the third quarter 2016, we grew revenues in each major operating segment. In the US and Canada segment, revenues increased 16%. Revenue growth in the games and girls categories more than offset declines in the boys in preschool categories. Hasbro franchise brand revenues grew 2% with growth in from Magic The Gathering, Nerf and Transformers. Partner brand revenues increased 13% in the segment, behind contributions from Hasbro’s line of Disney Princess and Disney's Frozen, DreamWorks Trolls and to a lesser extent Yo-Kai Watch. Additional Hasbro brands, including Baby Alive, Easy Bake, Pie Face and Furby, also contributed to the year over year growth for the segment. US point of sales declined slightly in the quarter, given difficult comparisons to Jurassic World and a shift in timing for Star Wars on-shelf dates versus last year. POS increased in the mid-teens for the first three quarters, and is positive to start the fourth quarter. Retail inventory continued to be of very good quality and has grown primarily from the addition of new initiatives. Operating profit in the US and Canada segment increased 22% to $228 million or 24.4% of net revenues. Similar to prior quarters this year, higher revenues drove improved expense leverage. International segment revenues grew 13%, including a negative $3 million impact from foreign exchange. Within the international segment, the boys, girls in preschool categories grew, while the games category was flat. Franchise brand revenues increased 4% with growth in Magic The Gathering, Play-Doh, Nerf and Transformers. Partner brand revenues increased 30%, behind Hasbro’s shipments of Disney's Princess and Disney's Frozen, Yo-Kai Watch and DreamWorks Trolls. Hasbro brands Baby Alive and Pie Face also contributed to the segments strong performance. Operating profit in the segment increased 17% to $133.1 million, or 19.3% of net revenues. The international segment continued to generate greater expense leverage. Through the first 9 months of the year, currencies negatively impacted revenues by $49.1 million. Based on current economic trends, we anticipate a potential further impact of up to approximately $25 million for the remainder of the year. Despite an improved currency translation outlook from where we began the year, the impact from currency varies by market, and our global teams continue to manage the ongoing economic impact on retailers, and consumers from currency devaluations in several markets around the world. Entertainment and licensing segment revenues increased 8% behind revenue growth in consumer product licensing and digital gaming. Segment operating profit decreased $2.2 million or 13% to $14.1 million or 25.1% of net revenues. Higher revenues and lower program production amortization were partially offset by investments in building our consumer products team globally and higher expenses at Backflip Studios in support of new gaming launches. Boulder Media revenue and expenses are being recorded in this segment, and were not material in the quarter. Overall operating profit increased 19% and operating profit margin gained 100 basis points versus last year. Double digit revenue growth drove improved expense leverage for the quarter as well as year to date. For the full year, we anticipate operating margin in line with, or up slightly from last year. Cost of sales in the third quarter declined slightly as a percentage of sales and continued to benefit from growth in partner brands. This growth in partner brand revenue also led to an increase in royalties, which at 8% of revenues is up 30 basis points year over year. We now expect royalties for the full year to be in the range of our year to date level of 8.1% of revenues and last year's level of 8.5%. Program production cost amortization declined in the quarter, and is running lower in 2016 than last year as we've delivered and are amortizing fewer television programs. Content Development and storytelling remain core to our strategic investments, and we’ve spent $36 million in cash on television and film production over the first 9 months of the year. In addition, during the third quarter we acquired Boulder Media to enhance our animation and storytelling expertise. SG&A as a percentage of sales was up slightly versus last year. The increase reflected higher spending on digital programs including Magic The Gathering and Backflip. Compensation expense increased during the quarter, and we anticipate will increase further in the fourth quarter as we true up 2 years of successful performance on long term plans versus measures we set several years ago. Turning to our results below operating profit, other income was $8.5 million versus $5.1 million last year. The improvement resulted from a small foreign currency translation gain this year versus a loss last year. And to a lesser extent, higher interest income and growth in earnings from our share of the Discovery Family Channel. On a reported basis, the third quarter of 2015 included a $6.8 million gain from the sale of 2 manufacturing facilities. Absent the gain, other expense was $1.7 million last year. The underlying tax rate was 26.1%, down from 27.2% last year and down slightly from 26.4% for the full year 2015. Diluted earnings per share was $2.03 compared to EPS of $1.64 last year. Our balance sheet remains strong. Strong cash generation enabled us not only to invest in growing Hasbro, but also to return cash to our shareholders. During the third quarter we returned $112.4 million to shareholders, $64 million in dividends, and $48.4 million in share repurchases. We've spent $106 million in share repurchases through the first three quarters of 2016. This is in line with our full year target of our purchasing $100 million to $150 million, which as always is subject to market conditions. Receivables at quarter end increased 5% versus the 14% revenue growth, and DSOs decreased 7 days to 78 days. Our accounts receivable remain in good condition and collections continue to be strong. Inventories increased 36% versus last year. The overall quality of this inventory is good, and our inventory availability has improved from this point last year. More than $100 million of the year over year increase is in Disney Princess and Disney's Frozen, Yo-Kai Watch and Trolls, which are all new lines for Hasbro, and for Pie Face, which is a much bigger business this year than last. We’re also supporting multiple films in the fourth quarter, including Rogue One. The later on-shelf date and our better inventory availability for this line resulted in Hasbro having more inventory on our books at quarter end last year. At year end, we believe we will have the appropriate inventory to support our lines as well as new initiatives occurring early in 2017, including Disney's live action Beauty and the Beast film. Finally, our retail inventories have grown in support of these successful new initiatives, and growing Hasbro brands. In closing we have the right brand, the right assets, and the right teams to deliver a successful year and we remain committed to taking the right strategic steps to position Hasbro for 2017 and beyond. Brian and I are now happy to take your questions.
Operator:
Thank you. [Operator instructions]. Our first question comes from the line of Stephanie Wissink with Piper Jaffray. Please proceed with your questions.
Stephanie Wissink:
Thanks. Good morning everyone, and congratulations on a very, very well done quarter. So 2 questions. One, just a clarification, Deb on the inventory. I appreciate the $100 million of incremental brands that you didn't have last year, but even excluding that, inventory balance was still up into the teens. So can you maybe explain a little bit of where that inventory is basketed and where we should look for that inventory to progress here over the next kind of 90 to 120 days? And then just secondly, your operating profit in the US or in the North American segment was very, very strong. I'm wondering if that's something that we should look for going forward to continue to be strong, or if there was something unique in the quarter that allowed you to really stretch up into the mid-20s. Thank you.
Deb Thomas:
Why don’t I take the inventory question and then maybe Brian can talk about operating profit in the US. But from an inventory standpoint, our inventory is up. If you recall at the end of the third quarter last year, we were chasing some product and we had only begun to start introducing the -- or building to introduce Pie Face a little bit later in the year. So about half of the increase in our inventory is in, it sits in our international segments where believe it or not, at the end of the quarter, we had an increase because of FX, just the way the rates landed at the end of the quarter versus throughout the whole period. So the remainder of the inventory, the $100 million of increase really was due to new lines. The additional piece is due to being in a better position for some of the things that are doing very well this year, like Nerf and Play-Doh. In addition we have Star Wars inventory which was, for Rogue One launch, happened at September 30th which was -- Force Friday was September 4th a year ago. So overall this just contributed to having a bit more inventory in place at the end of the quarter, but at a lower percentage increase than I think what we saw at the end of the second quarter. And as we look to year end, we will be in a good position. We do expect inventory to be up, but not by as much at the end of the year as we have some great new launches coming in the first quarter of 2017, including Disney's live action Beauty and the Beast, which happened early in the quarter. So we do expect to see inventories up, but at a lower rate.
Brian Goldner :
On the US business, Steph, we continue to see the team making great progress. They've continued to partner with retailers. We’re seeing a range of brands and growth across our portfolio, growth in gaming and certainly significant growth in girls. In the boys business, year to date continues to perform well obviously in the quarter. Star Wars is down, but year to date, Star Wars is up significantly, so again that's an opportunity as we think about the full year. So the team continues to do a very strong job in marketing and looking at expenses, and working with retailers to ensure they have great inventory that's delivered more just in time and managing a strong P&L.
Stephanie Wissink:
Thank you. Best of luck for the holiday.
Operator:
Our next question is from the line of Drew Crum with Stifel. Please go ahead with your questions.
Drew Crum:
Okay, thanks. Good morning everyone. So Deb or Brian, I think you've mentioned that you expect partner brands to comprise 30% of revenue for the year, and you noted that Disney Princess and Frozen was outperforming your original expectations. What else is driving that increase? Are there other partner brands that are driving that mix shift or is there a shortfall in one of your franchise brands? That's my first question. Second question is on POS. I think you mentioned that it was up modestly in the third quarter, but you were seeing an uptick at the beginning of the fourth quarter. Are you suggesting that you're seeing an acceleration, and any comment on POS trends for Rogue One albeit we know it’s early in the fourth quarter, but just any comment there. Thank you.
Brian Goldner:
So you're right, Drew. We are in fact seeing really strong POS trends entering the fourth quarter, particularly in the US. We saw a little bit of softness in POS in the late summer, July, August period. And then in September given the shift in Star Wars as well as the impact from Jurassic, that impacted our US POS. Internationally, we're seeing very strong POS, up double digits, in Europe, up in Latin America, up year to date in Asia-Pacific. And then in the quarter in Asia Pacific, particularly in Australia, recently we've seen some retail issues with a retailer where there was just less inventory taken, and a little bit less of a sell-through and therefore impacted that HAPM number, the Asia-Pacific number because of Australia. So overall we feel very good about the POS trends year to date, and the POS trends going into fourth quarter, with a little bit of a note in the third quarter due to some of those timing shifts and some of the brands that have come down significantly versus year ago. As we think about Disney Princess, it’s performing incredibly strongly and it's ahead of our original plan for the year. Our global teams in partnership with Disney are doing an excellent job. And in fact, we're seeing great growth from areas like our Royal Shimmer Fashion Dolls. That’s the all 11 princesses, not even including Anna and Elsa. For the holidays, we have a big presence coming for the Royal Dreams Fashion Doll Castle, so we even give girls great places to play with their dolls. Deb mentioned some of the entertainment, but also note that in 2017 in the first quarter, we'll have the broadcast premiere of Frozen. We’ll have a holiday special next year from Frozen. We also have Elena of Avalor, which is off to a very strong start as a television initiative, and then we're also very excited about the launch of Moana. So all of those elements leading to a very strong princess business, and we've made great strides in making great progress there toward our long term objective of growing that business far beyond where it had been in the past.
Drew Crum:
Okay. Thanks guys.
Operator:
Our next question is from the line of Felicia Hendrix with Barclays. Please proceed with your questions.
Felicia Hendrix:
Hi, good morning, and thank you. Thanks for all the POS color. I think some people were curious why it wasn’t in the deck, but if you wanted to commented on that, but that's not really a question I have. If you could comment on your POS ex Star Wars and Princess, that would be helpful.
Brian Goldner:
Yes. The POS for our business, as I said Star Wars POS internationally in the quarter was very strong. Princess POS is strong, but it's a new initiative. So we have underlying strong POS from a number of categories. Our games business was up in a significant manner. Several girls’ brands beyond Princess and Frozen were up. In fact the girls business would have been up in the third quarter absent Princess and Frozen. So our boys business because of Nerf -- Nerf business is up significantly. Transformers business in the quarter was up. We're really seeing how the addition of fan-oriented content that started this season on Machinima, combined with our core boys entertainment, combined with our preschool boys entertainment, is really driving that brand, and going to take it to the next level and set it up really well for 2017 when we go into our first year of 3 anticipated movies over the next 3 years. So we've got a lot of strength in our portfolio beyond Disney Princess and Frozen and Star Wars.
Felicia Hendrix:
Okay. Helpful, thank you. And then can you just -- you had this shift in Force Friday, and I think it's just, it causes a little bit of modeling confusion. I was just wondering if you could help us understand like for like POS for the Force Friday weeks.
Brian Goldner:
Yes. So as I said, POS internationally wasn't as impacted by the shift. The shift is really around a lot of the US, the way the US retailers really went after Force Friday a year ago and this year it was September the 30th. So that was our week 36 last year, which was in our third quarter, and this year it's our week 40 which is in our fourth quarter. So as Deb noted, it means that the inventory for that initiative was on our books at the end of the third quarter wasn't yet really out at retail as significantly it was a year ago. So therefore you didn't have that rate of sell-through in POS. And so you saw that reflected in our third quarter POS, particularly in the US business. Internationally, you didn't see quite the same impact. So overall, I would say a couple of things. First, Star Wars year to date sales, revenues are up significantly through the third quarter. So as we look at the full year, we look at international POS, and the POS we're seeing coming into the fourth quarter now that we have inventory, we again reiterate our belief that 2015 levels could equal 2016 levels for the Star Wars brand.
Felicia Hendrix:
Okay, and the reason why I ask is mainly that there’s some expectations in the media community for Star Wars box office to be down year over year in a double digit. So despite that, you’re still confident in Star Wars being flat year over year.
Brian Goldner:
Look, as I said, we're up significantly year to date. I looked at a lot of data coming into this conversation, and I will tell you that the POS we're seeing around the world is incredibly strong region for region. We saw a bit of a decline in this quarter due to the timing shift between the 2 merchandising dates, but as we come into the fourth quarter, whether it's our preschool Star Wars initiative or our product in support of Rogue One, we are seeing great takeaway. We also see the movie as having wonderful play patterns. Obviously you've seen some of the trailers and you could imagine all the character play and vehicle play that will come and role play that will come as a result of the movie. And as we’ve said, we look at the business year on year, versus quarter for quarter, and that's been consistent throughout the year. So we're incredibly excited about this movie, and then obviously as we get into 2017, we’ll have home entertainment window for this movie and then we go into another trilogy movie in 2017. So again we have very strong expectations for Star Wars, and that will happen over time as well.
Felicia Hendrix:
Okay, great. And then just Deb some housekeeping, just can you -- FX impact on the fourth quarter, how should we think about that?
Deb Thomas :
We have about $50 million of FX for the year, year to date through the end of the third quarter, and we said we could have up to about $25 million more for the rest of the year, and really which is not very different from what we said at the end of the second quarter. And really what we're seeing is it's primarily with the UK pound and seeing what happens with the pound over the last few months of the year.
Felicia Hendrix:
Okay. Thank you very much.
Operator:
Our next question is from the line of Jamie Katz with Morningstar. Please proceed with your questions.
Jaime Katz:
Hi, good morning. Thanks for taking my questions. I think you mentioned that retail inventories were also up as well as in-house inventories dues to new initiatives. And I'm curious what you guys might be doing differently this year versus last year to facilitate those brick and mortar sales.
Brian Goldner:
Well, if you look a year ago, I think we forget quickly that a year ago in the third quarter we talked a lot about chasing inventory and that we're trying to catch up given the September 4th launch. So this year we've done a better job across the company and particularly in our US business to ensure we had inventories of great initiatives that we're selling at a high rate. So our retail inventories are up, but up around the brands that are selling quite well, and so we're in support of those. Our percent in stocks have improved year on year. That’s something that we care about. We want to make our shelf spaces productive as possible in partnership with our retailers, but equally importantly we are seeing significant increases in online sales. And those online sales are several fold higher than our overall sales, and we're also seeing online sales increases across every one of our categories, and this is US data. Whether it's boys, girls, pre-school or games, we're seeing significant online sales increases. So where we are able to provide our product lines and our brands directly to the consumer via our retail partners online, we are seeing great takeaway and our brands are really resonating. So that also for us is a great bellwether for how consumers are responding to our products and brands.
Jaime Katz:
And then can you guys talk about general trends you're seeing in Europe? I think performance had been pretty lumpy there prior to this year, but the last few quarters have done pretty well. Is there any general trend that you guys are seeing that is making that happen, or a particular segment category that is resonating better with those consumers? Thanks.
Brian Goldner:
We're really seeing overall our European business, it comes first down to great leadership across companies and our countries. Our team is leading quite well. This past quarter we were in the UK with our Northern European team and down in Spain with Southern European team and Russian teams getting to meet a lot of our management teams. They are doing a fantastic job in executing our brand blueprint to a greater extent. We're going to market as one voice, meaning consumer products licensing hand in hand with our toys and games business. We're doing a better job in placing our content around the continent and getting our content played with major broadcasters. We have around the world, so this includes Europe as well as other global players, more than 50 SVOD platforms that are now playing our content. So again, I think that we are just executing the brand blueprint. I said in 2015 I thought it was the first year you could really see the brand blueprint come to life and the European team, along with teams around the world, are really executing the blueprint for the second year in a highly evident way.
Jaime Katz:
Thank you so much. Nice quarter.
Operator:
Thank you. Our next question comes from the line of Arpine Kocharyan with UBS. Please proceed with your questions.
Arpine Kocharyan:
Hi, thank you very much for taking my question. Brian, you gave some helpful color on POS earlier. You mentioned Q4 so far is up. Could you perhaps give some more color the actual trajectory, how much it is up because that period will include Star Wars and we know there was a merchandising date shift of course in Q3? And then in terms of Disney Princess, do you have any color at all on POS in the US like for like for that brand in Q3? In other words, I know you didn't make the dolls last year, but in terms of industry wide, where that brand is trending year over year in Q3 and heading into Q4. And then I have an operating margin question.
Brian Goldner:
Sure. So if you divide up Disney Princess into two pieces, the princess business is up like for like year on year. If you look at the mix, it's a bit more mixed toward lower priced product and that has to do with the fact that there are some lower price SKUs from prior product inventory that are still selling through in the third quarter. So overall, we're seeing growth in our business and we're seeing like for like stronger takeaway for our products, but we're also seeing a stronger takeaway into the third quarter for lower priced products that will be eliminated over the next quarter or two. We're seeing great takeaway in the fashion dolls offering all 11 fashion dolls. We're seeing great early takeaway from Elena of Avalor, so again overall Princess and Frozen performing well. And Frozen, what's great is that the brand is performing for us at quite a strong level and Frozen has even more of an international footprint than the Princess business on a percentage basis. So more countries around the world are really focusing in on Frozen with great results globally, and you see that indicated in some of our POS data. Frozen is tending to be slightly more internationally oriented on percentage terms. Obviously we're benefiting from a great campaign that's begun this fall called Dream Big Princess in partnership with the Disney Company. And of course we're very much looking forward to all of the new entertainment coming next year. The broadcast debut of Frozen, the Frozen Holiday Special, first quarter seeing a Beauty and the Beast live action movie, Elena of Avalor on television and of course Moana coming in the next few weeks.
Arpine Kocharyan:
Thank you. Very helpful. And then I had a quick follow up on full year guidance for operating margins. Seems like in-line is slightly up. Could you just talk about what that implies for Q4? Seems like that would imply Q4 would be a little bit softer than a year to date.
Deb Thomas:
What we really do think of in terms of the full year when we think about our business. We mentioned some of the things that we expected would be impacting us in the fourth quarter. Our results are running better than we had planned. Certainly we planned our business a few years back, so we've got some compensation expense that's in addition, and we continue investing for the future of the business. That impacts the year pretty ratably as we spend for things like our new Backflip game launches and our Magic The Gathering digital next platform, our online platform for Magic as well. So we'll see some things continuing in to the fourth quarter from what we've seen to date.
Arpine Kocharyan:
Thank you very much.
Operator:
Our next question is coming from the line of Mike Swartz with SunTrust. Please proceed with your questions.
Michael Swartz:
Hey, good morning everyone. Just wanted to touch on the boys business, and parse through some of the moving parts of the different properties there, Brian. I think in the past you said Jurassic Park was about $100 million headwind to this year. I think in a past conference call, you also said Transformers was kind of down, or off 20%. Can you can clarify that, and then maybe just give us a view of what some of the others are doing. Star Wars is up, but Marvel, how should we think about that this year?
Brian Goldner:
Yes. So if you look at boys business in the quarter, the biggest decline both for boys and for our company in the quarter was Jurassic. That’s the impact that it had. In the quarter, Marvel is up a bit in the boy’s business. Our action figure business is performing at quite a high level. We had -- it was a strong contributor to the quarter. We had a great partnership on a superhero spectacular retail program with Disney and with Marvel. Our Marvel Legends business is performing quite well. Spider-Man is also performing quite strongly, which is a great lead into next year's movie. And so that's what we're seeing. We also have got a lot of fan-oriented product. It's one of the brands that’s responding the most to our fan orientation and fanning the flames of our fans and providing product to them that they really like and offering that online, and you'll see some products for fans around Doctor Strange. As you go forward, Nerf is growing dramatically for both quarter as well as year to date. Star Wars as I said year to date is up significantly, down in the quarter. Transformers is up. As I noted, Transformers is up pretty substantially in the quarter, and it has to do with the fact that we continue to improve the blueprint and add element to the blueprint this quarter with the Machinima content running the Combiner Wars, and that product performing at quite a strong level. So Transformers business is doing well. We also add to that, the Backflip Studios Transformers Earth Wars, which is all around Combiner Wars. So again, executing that blueprint. We even had fan created product in the quarter, which is a combiner called Victorion created by fans. We’re allowing fan to curate along with the content that we're streaming. So 3 types of content, and it's a strong lead in to our 2017 plans for Transformers. In addition, I forgot to mention, but in Marvel, we have very strong plans leading to next year in 2017 obviously with Guardians of the Galaxy, with the Spider-Man movie, and a Thor movie. So we're in a good position on the Marvel boys business overall. And then of course a new initiative that's working to particularly well in early days internationally is Yo-Kai Watch. We've just started the launch in international markets, and we're seeing some great takeaway there. So overall that’s kind of our boys’ line up. And as I said, on Star Wars to repeat, we do expect that Star Wars could equal Star Wars levels of 2015 across the company.
Michael Swartz:
That's very helpful and then just to maybe continue on the Transformers commentary, just kind of the blueprint that you've been laying, I mean the old rule of thumb was, in the year after a movie, that property would fall about 50%. Is there a new kind of way to look at that going forward with the next iteration in Transformers coming next year?
Brian Goldner:
I think we're really entering a new era, and it's really an objective that we have across the company as we expand our blueprint and go to the next iteration of our blueprint for our company. You're going to see in 2017 2 Hasbro films, so certainly Transformers. You’re also going to see a My Little Pony animated feature in the fall. The opportunity in Transformers is to take the storytelling into movies for multiple years, and you'll see that in ‘17, ‘18, and ‘19, with different kinds of stories being told. So not every movie will be the same, but every movie continues to add to the character and story of the property. When we first started, our objective was always to build the brand enterprise value through the blueprint. And so this is the next logical step. I took a step back as we came into the third quarter call just to give a perspective on our franchise brands and brands like Transformers. So I looked at franchise brands as we were sitting here at the end of the third quarter in 2013, and take it today, year to date versus year to date ‘13 versus ‘16, our franchise brands are up 33%. And that's the view we take to our business, is that longer view of building brands over time, adding elements to our blueprint, adding capabilities, and taking our brands over time to the next level. So that's indicative of the way that we think about franchise brands. So Transformers steps up. My Little Pony steps up for next year and then in the next couple of years, you'll also see the Littlest Pet Shop stepping up to more content in a number of ways.
Michael Swartz:
Okay, great. And then shifting over to Deb. Just in terms of amortization for the year, the outlook there for both I guess the intangible piece as well as the production cost piece.
Deb Thomas:
The intangible is consistent with what we put out at the beginning of the year. And as far as program production amortization, we do expect -- and it's purely because of timing. We haven't delivered as many programs as we had planned to this year. So I think we had been saying it’ll be about 1% of revenue. We now expect it'll be a bit less than that for the full year. However we still expect to spend on a cash spend basis about $60 million full year.
Michael Swartz:
Okay, that's great. Thank you.
Operator:
Our next question comes from the line of Greg Badishkanian with Citigroup. Pleas proceed with your questions.
Greg Badishkanian:
Thank you. Just as we think about 2017 entertainment, there seems to be a lot of entertainment next year. How are you thinking about that overall expanding category sales as it has done in the past versus cannibalizing sales because maybe some of the entertainment gets lost? And also just how you feel about your entertainment in 2017 and then putting into perspective what you have in 2016.
Brian Goldner :
Yes. So overall in 2017, we are incredibly excited about the lineup. I think over time what we've seen is that entertainment is stretching the retail calendar, both online and at brick and mortar globally. With more entertainment initiatives occurring, but spreading the calendar to be now from the first quarter through the fourth quarter, versus the older thinking of just looking at summer movies. And that’s quite good for our business and good for the way we think about executing our blueprint. In the first quarter, we have new initiatives coming from Disney and Beauty and the Beast live action. There’s a Wolverine movie coming that helps to continue to support the X-Men business. And then Guardians of the Galaxy, a Transformers movie both coming in the summer, but spaced. A Spider-Man movie coming, which is very exciting. That's a great brand for us and we're looking forward to really executing that across multiple platforms. My Little Pony comes in fall in October and then you have Thor of course, then you have Episode Eight, sorry, Star Wars Episode Eight in December. So a great spread of entertainment and then combine that with our television efforts across multiple platforms and then the Walt Disney Company with its television efforts across Spider-Man, Avengers and Guardians. We have a very robust lineup for 2017 that we're very excited about both from Hasbro having two animated films and multiple TV series as well as our partners. And I think we are well positioned coming into 2017.
Greg Badishkanian:
Okay, great. Thank you.
Operator:
Our next question is from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Yes. Thanks for taking my question. Deb, a follow up question for you on the operating margin outlook for the year and some questions or some statements you made about compensation expense being higher, the Magic The Gathering digital platform. So as we look at some of the additional line items that make up the expense lines, are we going to need to see then a big increase as a percentage of revenue, the SG&A line relative to where it was last year in the fourth quarter, same thing with gross margin or maybe product development?
Deb Thomas:
Again we've talked earlier in the year and really haven't changed our thought process around product development or gross margin as far as being able to sustain the levels that we experienced again on a full year. So we do try to stress, we think about the business on a full year basis. Royalties, we did say we expected to be up a bit given the performance of our partner brands, the strong performance over our expectations. So we'll see that line item go up and we continue to just invest in product development to the levels that that we had talked about earlier in the year. As far as advertising, we do have consistent advertising expectations for the full year. So I think it's just a matter of the additional expense that we see kind of over and above what you would normally see in the quarter. And that's what we tried to explain this quarter as well.
Eric Handler:
Okay. Thank you.
Operator:
Our next question is from the line of Tim Conder with Wells Fargo. Please go ahead with your questions.
Tim Conder:
Thank you. Brian or Deb, whoever wants to take this, just want to get a little more color on the strength you're seeing in Brazil. And then China also, a little bit more color there. And then if we take that, can you give us any color how China in particular, your mix of brick and mortar versus online and then after we hit those geographic areas, the other part would go back to inventories. Where do you see turns stabilizing here and when? And as we see the online portion grow, how is that going to factor in on a go forward basis there?
Brian Goldner:
If you look at the emerging market business overall, it grew 16% in the quarter. We saw a very strong growth in Russia. We saw strong growth in Brazil. Although the market was a little more flattish in Brazil, and we saw strong growth in China. The impact in Asia- Pacific POS as I noted was really an Australian issue with a retailer that we're working through, but our market share in Australia has also grown despite that short-term issue. In China, we're seeing very strong double digit growth. The teams are really executing around the blueprint. If you go to stores in China, what you see is our brands coming to life between consumer products as well as our toys and games, our entertainment on the air there, as well obviously our movies are incredibly important. And Transformers, as you know, is one of the most well-known brands in China and beloved. And it's an area for us of a significant opportunity for long-term growth between that and several of our other brands that we've launched across franchise and partner brands. In Brazil, we've seen great growth. In fact, in Brazil we enjoy the position of number one doll line right now with Baby Alive. It's a category where the baby doll business particularly is particularly strong. We've seen overall global growth for Baby Alive, but Brazil is particularly a baby doll market. And if you think about turns of inventory, clearly underlying turns of inventory in our business is growing. When you add new initiatives, you need to provide inventory to satisfy the demand for those new initiatives and not cannibalize those to the rest of your business, because these are additive opportunities, and we're seeing great acceleration in POS for those new initiatives, be it Disney Princess or Frozen, and then the next several weeks, we'll see Trolls movie hit theaters around the world, and of course we’re lining up for the Trolls business across a multitude of categories and segments, and very excited about that. Yo-Kai Watch as I noted was some additional inventory. That is already paying dividends in that -- the takeaway particularly in some international markets where we have great TV placement is doing quite well. So our turns of inventory and our management of inventory continues to improve. We continue to get leverage in our business over time, and make improvements in operating margins over time as a company, and that's our objective over time, is to grow operating profit faster than revenues, and we've done that in the quarter, and we intend to continue to do that.
Tim Conder:
Okay, and then any comments on your expectations for Furby and how that's going to ramp?
Brian Goldner:
Furby is in the early days, but early days are good. It’s a very sophisticated product in that it provides content through Bluetooth. It's a closed environment, so we've taken care of all the security and safety measures that are noted. It's not a 2 way device. It’s a one way device that brings out new content to the fan and to the user. And early days are quite good. Takeaway is good and both retail and online sales are strong.
Tim Conder:
Okay. Thank you.
Operator:
Our next question is from the line of Trevor Young with Jefferies. Please proceed with your question.
Trevor Young:
Hi, Thanks for taking my question. I believe you said partner brands should approach 30% of revenue versus about 28% last year. Even with your revised royalty guidance, it would imply that 4Q royalty would be down year-over-year, despite potentially supporting more movie franchises in 4Q. Could you maybe help me understand some of the moving pieces there?
Deb Thomas:
It's really about product mix so depending on how you model our franchise and our own brands versus partner brands, that's really all about the mix.
Brian Goldner:
Yeah, if you look in the quarter, royalties are running 8% up against 7.7% last year. All Deb had noted was that we could be 8.1 or a bit for the full year up against a year ago number of 8.5. So again, I think we're in that range. We’re ranging it for you, and again, it does have to do a lot with product mix and certainly we've seen growth of our business in other areas, but trying to give you a broad sense of what we think.
Trevor Young:
Okay, great. And just kind of following on that then, as partner brands increase as a percentage of revenue, should we see continued slight benefit to gross margin? I know you said sticking with your guidance of roughly in line with last year.
Brian Goldner:
Yeah. So again, we're not suggesting that partners’ brands are going to continue to grow over time beyond the range that they're in. I think they're up a bit versus what we'd said earlier. We thought they might come in around 25% over time. And over time I would believe around 25%, 27% is about right. They’re a bit heavier in this year given the number of new initiatives we're launching for the first time, particularly Princess and Frozen. And obviously that has an impact in the early days on operating margin given that we are building our economy of scale and expertise and investment in that area and that we do believe over time the operating margin for Princess approaches the run rate operating margin for our partner brands. We’ve made great progress there. We’re ahead of where we thought we'd be this time in the year, but we still have a long way to go toward the opportunity to grow that business over time.
Trevor Young:
Great. Thanks so much.
Operator:
Our next question is from the line of Gerrick Johnson with BMO. Please proceed with your questions.
Gerrick Johnson:
Good morning. You did mention performance of Challenger brands. Perhaps a word there. Then related to that, I also understand you may be throwing off some of these brands. Can you talk about that strategy? Thank you.
Brian Goldner:
Sure. In fact I think we mentioned that several of our Challenger brands were up in the quarter. Baby Alive was up. Easy-Bake was up in the quarter. FurReal Friends was up in the quarter and those brands were all up as well year to date. So our teams who are working on our Challenger brands are doing quite a good job in identifying and creating lighthouse identities. As we normally would say, we don't really comment on M&A overall. We continue to look at our brand portfolio. We own about 1,500 brand names and we look at brands that have the greatest global potential enterprise value. And over time, we may identify brands as we have that are licensed out to other parties. For example Tonka is licensed out to another party and we receive royalty income, but we're not receiving revenues. So over time, the team may look at different strategic optionality for some of those brands.
Gerrick Johnson:
Okay, thank you. And also Beyblade I guess launched in Canada, could be here next year. Do you have any early reads on performance of Beyblade there at this point?
Brian Goldner:
It's incredibly early days, but we have been in the Beyblade business before and so I wouldn't want to comment. Not because there's any qualification that I need to provide there. Just again, very early days and that's a brand that as you know has great potential for us, but it will really impact 2017 and beyond.
Gerrick Johnson:
Okay, great. Thank you.
Brian Goldner:
Thanks.
Operator:
At this time I’ll turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management’s prepared remarks will be posted on our website following this call. Our fourth quarter and year end an earnings release is tentatively scheduled for Monday, February 6, 2017. Thank you.
Operator:
Thank you. This concludes todays teleconference. Thank you for your participation. You may now disconnect your lines at this time.
Executives:
Debbie Hancock - VP, IR Brian Goldner - Chairman, President and CEO Deb Thomas - CFO
Analysts:
Arpine Kocharyan - UBS Eric Handler - MKM Partners Felicia Hendrix - Barclays Stephanie Wissink - Piper Jaffray Jaime Katz - Morningstar Tim Conder - Wells Fargo Securities Gerrick Johnson - BMO Capital Markets Drew Crum - Stifel
Presentation:
Operator:
Good morning and welcome to the Hasbro second quarter 2016 earnings conference call. At this time all parties will be in a listen-only mode. The question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference please press star zero on your telephone keypad. Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time I would like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you and good morning everyone, joining me this morning are Brian Goldner, Hasbro’s Chairman, President, and Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company’s performance and then we will take your questions. Our second quarter earnings release was issued this morning, and is available on our website. Additionally, presentation slides containing information covered in today’s earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or other events to differ materially from the anticipated results, or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on form 10-K, our most recent 10-Q, in today’s press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you. Debbie. Good morning everyone, and thank you for joining us today. Through the execution of our brand blueprint, the Hasbro team is building brands across toy and games, digital gaming, storytelling, entertainment and consumer products. These efforts support our mission of creating the world’s best play experiences, and are delivering growth in our business. Second quarter revenues increased 10% and operating profit grew 12%. Each major segment grew revenues and operating profit. All four product categories increased revenues. Consumer takeaway continued to grow, and we are making investments to enhance our talent and capabilities around the brand blueprint. Last week we significantly enhanced our animation capabilities with the acquisition of Boulder Media. Boulder is a leading animation studio based in Dublin, Ireland. This 150 person-team is creating award-winning content for networks around the world. We are very excited to Boulder join Hasbro, as we build a world-class team in storytelling and content-creation. The acquisition is not expected to have material impact on our 2016 financial results, but strategically it reflects our mindset of investing in capabilities around the brand blueprint. Hasbro franchise brands increased 3% overall, or 5% absent FX, with double-digit growth from both NERF and PLAY-DOH. Revenues from our partner’s brands increased 15%, led by STAR WARS and the addition of DISNEY PRINCESS and DISNEY’S FROZEN. These brands and future launches, including the introduction of Furby Connect, Dreamworks Trolls, and products supporting the December release of Lucasfilm’s ROGUE 1, A STAR WARS Story, position us well heading into the fall and holiday season. For the quarter we grew across geographies, with 11% net revenue gains in both the U.S. and Canada segment and the international segment. Emerging market revenues increased 5% as reported, and 13% absented FX. Europe grew 23% in the quarter, including a 25% or greater increase from the U.K., France, Germany, Italy, Spain and Russia. While the UK BREXIT vote has created some near-term uncertainty, and negatively impacted its currency, we have positive momentum in both the U.K. and in Europe heading into the second half of the year. To date, we have not seen a negative impact on our business. Overall, global point of sale increased 6% in the quarter, with growth in the girls, boys, and games categories. For the first 6 months of the year, POS is up 17%. According to industry and Hasbro estimates, with data available through May, we continued to gain share in nearly every available market. In total, we increased our share by approximately 1.2 percentage points. Our portfolio is well-positioned for the remainder of 2016 and future years. NERF and PLAY-DOH have continued to deliver strong growth. Several other Hasbro brands contributed to the gains, including Baby Alive, FurReal Friends, and Easy Bake, as well as several games brands, including Pie Face, YAHTZEE and Bop-It. MY LITTLE PONY declined slightly in the quarter, as we transition elements of our toy line. Over the past five years, content and innovation has propelled this brand, in both games and toys and consumer products. MY LITTLE PONY
Deb Thomas:
Thank you, Brian, and good morning, everyone. The Hasbro team continued to drive strong results for the second quarter, including double-digit revenue growth and margin expansion. We expanded our storytelling capabilities through our investment in Boulder Media and our balance sheet remains strong. We returned $179 million in cash to shareholders this year and remain committed to investing in our business, returning excess cash, and maintaining our investment-grade rating. For the second quarter 2016, revenues in the U.S. and Canada segment increased 11%. The boys, girls, and games categories posted revenue growth, more than offsetting a decline in the preschool category. Hasbro franchise brand revenues are flat. NERF, MONOPOLY and PLAY-DOH increases were primarily offset by a decline in TRANSFORMERS. Partner Brand revenues were up in the segment. U.S. point of sale increased in the high single digits for the quarter and more than 20% in the first half of the year. Retail inventory continued to be of very good quality. Operating profit in the U.S. and Canada segment increased 23% to $58 million, or 13.6% of net revenues, reflecting higher sales only partially offset by higher expense levels as leverage improved in the quarter. International segment revenues grew 11%. Excluding the negative $17 million impact from foreign exchange, international segment revenues increased 15%. The boys, girls, and preschool categories posted growth in the quarter, while the games category was down slightly. Franchise brand revenues increased with growth in PLAY-DOH, NERF, MY LITTLE PONY and MAGIC
Operator:
Thank you. At this time we’ll be conducting the question-and-answer session. (Operator instructions.) One moment, please, while we poll for questions. Thank you. Our first question is coming from the line of Arpine Kocharyan with UBS. Please go ahead with your question.
Arpine Kocharyan:
Hi, good morning, thank you. I have a bigger-picture question, but to just get this one out of the way, could you perhaps break down the $6 million of other income? Were there in FX one-time gains? I know that earnings from joint venture are going to that line, but if you could just break down, because it was about $0.04 in EPS in the quarter. And then I have a follow-up. Thank you.
Deb Thomas:
Sure, this is Deb, good morning, Arpine. The other income and experience line item includes lots of different things. There’s no one-time FX gains in there. As a matter of fact, our impact from FX losses are fairly similar to what they were last quarter, in what we talked about versus last year, where currency is not quite moving in the same direction. We did have a gain from the sale of an investment in that line item and that was pretty much the only unusual thing that happened in the quarter.
Arpine Kocharyan:
Okay. Helpful. And then, Brian, you are probably at peak production currently. Could you perhaps talk about the visibility you have on the second half of this year in terms how your largest customers are thinking about the toy category? And then I noticed, and thank you for that color, you broke down the inventory increase as a percentage of sales. It was highest over the past ten-plus years in terms of inventory and balance sheet as a percentage of sales. Maybe you could give a little bit of color on that.
Brian Goldner:
Sure. If you look around the world, the industry is growing at quite a good rate. In most markets around the world it’s growing from mid to high single digits. In a few markets it’s growing as high as double digits, including Spain, Italy, Russia, and Mexico. Our business continues to grow around the world. We’ve gained market share in 10 of the 11 markets that we measure and have measurement in the quarter, and very strong market share gains. We’re also obviously seeing overall revenues growth above market growth strong double-digit growth for the company. And as we look out to the second half of the year, we have great momentum in our business, great POS momentum as well as momentum across both franchise and Partner Brands. Our retailers have clearly made plans that involve many of our brands. In fact, if you look at just the quarter and look at revenue contributors to the quarter, seven of the top ten revenue contributors in the quarter were Hasbro brands and the remainder were our Partner Brands, so a great balanced portfolio of our owned and operated brands plus our Partner Brands. And both NERF and PLAY-DOH were the top two brands in terms of overall revenues. So you’re clearly seeing a number of strength in our product portfolio. They are in categories of business within the NPD categories that are also growing double digits, including action figures, dolls. Arts and Crafts is down a bit, but our business is up. And then outdoor sports and games. So, again, I say good visibility not only to the rest of the year, but as we go into 2017 and 2018 we have as good of visibility as we have ever had for multi-year plans for growth.
Arpine Kocharyan:
That’s helpful. Thank you. Everyone is focused on STAR WARS, and I know you mentioned seven of your ten top brands are franchise brands. It seems like franchise brands came in around 3% for the quarter, partner brands grew five times that rate. As you look out for the full year, do you still expect franchise brands to grow at a higher rate versus partner brands?
Brian Goldner:
Yeah, so I’m not going to guide on growth rates, one versus the other, but the one thing that did impact our franchise brands in the quarter was certainly TRANSFORMERS, and that is because a year ago, we were still selling plenty of TRANSFORMERS movie-related product, because we were coming off of movie four the prior summer, and the carryover was quite strong. Reassuringly, if you look at the product line that’s associated with our television series Robots in Disguise in the quarter it was up significantly, but overall the brand was down, and that had an impact on our overall franchise brands growth rate. Despite, or if you took that out, obviously you would see stronger growth underlying for our franchise brands, particularly incredibly strong growth for NERF and PLAY-DOH.
Arpine Kocharyan:
Right. Double-digit, that’s helpful, and then could you talk about the cadence of STAR WARS shipments this year? We know that STAR WARS was over indexed last year, but you had the movie going into home entertainment in the first half. And there is some industry chatter about Force Friday being a month later this year, I don’t know if you can comment on that. You probably can’t comment on that. But are you still expecting STAR WARS sales roughly flat to last year’s, and the percentage of sort of total, what percentage you expect to come from Force awakens versus Rogue One in terms of when we think about that 500 million? Thank you.
Brian Goldner:
We continue to believe that STAR WARS year should be roughly equal to last year. Every indication, the brand is off to a great start for calendar year 2016. We continue to see both strong shipments, but equally importantly, strong take away. A number of our product initiatives are selling incredibly well, and Hasbro’s share of the STAR WARS business has improved as well. As you look quarter by quarter, I would remind you that -- that you are right, that -- if you look last year, Force Friday was September 4th, the merchandising date for Rogue One product is about a month later, at the end of September, and, you know, if you look overall quarter by quarter, there have been shifts. Obviously the first couple of quarters, we have been up significantly versus a year ago, but as I said for the full year, we would expect to achieve around the $500 million we saw last year.
Arpine Kocharyan:
Thank you very much.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners. Please go ahead with your question.
Eric Handler:
Yes, thanks for taking my question. Just a quick question on YO-KAI WATCH, seems to be building some momentum in the U.S. Just curious how you are thinking about the product launch- how many markets is it out this year, versus last year, and also, you know, how do you think about this property as sort of like a multi-year -- on a multi-year trajectory?
Brian Goldner:
Yeah, you know, you are right. The TV placement continues to expand across a number of markets. It’s in a handful of markets through 2016 and will roll out to more markets in 2017. And it’s in Australia, European markets have just begun in May and will continue to roll out over the next month, and then the Latin American markets are really planned for late summer and early fall. We see it as a multi-year opportunity. It has been a multi-year strong brand in Asia, again we’re sort of in the early days, although it is certainly a contributor to the quarter to year-to-date.
Eric Handler:
Okay. Thanks.
Operator:
Next question is from the line of Felicia Hendrix with Barclays. Please proceed with your questions.
Felicia Hendrix:
Hi, good morning, and thank you. Thanks for all of the color, and your comments on DISNEY PRINCESS and FROZEN were nice to hear. Obviously you’re seeing strength there, just wondering how DISNEY PRINCESS and DISNEY FROZEN is selling versus your expectation.
Brian Goldner:
DISNEY PRINCESS and FROZEN are selling quite well. In fact our approach to all 11 princesses has worked incredibly well. The consumer take away is strong. And we’re seeing great strength versus predecessor product. We expect that the markets have -- are clearing, and we’ll see a clearer view as we go through the remainder of the year. Also in the small dolls -- what we call our Little Kingdom, the small dolls offering for both PRINCESS and FROZEN are doing quite well, and we continue to make great progress on that brand, and over time we expect we’ll make progress. We’re already seeing progress on the profitability. It will take a bit of time there, but again it’s building momentum both in terms of shipments, but, again, very important to terms of sell-through. We’re seeing great response to our product offerings.
Felicia Hendrix:
So in line with kind of how your plans and expectations?
Brian Goldner:
Actually it is ahead -- it is ahead of our plans.
Felicia Hendrix:
Okay. Great. And with the profitability just to help us as we model -- I know you don’t give guidance, but how should we think about that?
Brian Goldner:
Think about it as profitability approaching company average operating profit for a partner brand, which as you know is a bit lower than the company average, over the next two years.
Felicia Hendrix:
Okay. Great.
Brian Goldner:
And just scale that out. As I said, our teams in development and creation and product development have done a very good job in identifying opportunities to continue to get our profitability on track toward our partner brand average over the next two years.
Felicia Hendrix:
Super, and since you said it several times, I think it begs the question, how much is TRANSFORMERS down year-over-year?
Brian Goldner:
TRANSFORMERS is down less than the boys’ average one would expect in a movie year. It’s down by, you know, around 20%, and again, it’s as we mix out of the movie-related product and we get into the TV-oriented product, so this quarter has that impact. The biggest impact to the boys’ category overall is JURASSIC PARK, and JURASSIC WORLD product is down significantly versus a year ago, and that also impacts our preschool lineup, because of Playskool Heroes, where we had preschool JURASSIC PARK product.
Felicia Hendrix:
That’s helpful. Just a final one, in the slide deck, for the -- for your international business, it said in the second half POS was up, but in the little box for the second quarter it didn’t mention anything about POS for the second quarter. So I was wondering internationally if anything changed in the quarter.
Brian Goldner:
Yeah, if you look at POS, in the quarter, POS was up globally 6%. In Europe POS was up high single digits, Latin America mid-single digits Asia Pacific double digits.
Felicia Hendrix:
In the quarter?
Brian Goldner:
In the quarter.
Felicia Hendrix:
Okay. So nothing to read into there. Great. Thanks.
Operator:
Our next question comes from the line of Stephanie Wissink with Piper Jaffray. Please proceed with your questions.
Steph Wissink:
Thank you. Good morning, everyone
Brian Goldner:
Good morning.
Steph Wissink:
Two questions for you Deb, the first is on the product mix. I know you cited that as favorable in the quarter, and Pony and Transformers were down, so should we expect that trend to continue through the second half and then start to reverse in the early part of 2017 as Transformers and Ponies come back online? And then second question related to Boulder, I know it’s not expected to have a material impact this year, but as we look out over the next couple of years there is a third-party revenue stream in that business, is that going to flow through the entertainment and licensing line, or how should we think about that within the context of the P&L? Thank you.
Deb Thomas:
Sure as for product mix, we expect in the latter half of the year as Magic, and Brian talked about it earlier in his prepared remarks, our product mix will continue to be favorable throughout the year. As our MAGIC
Steph Wissink:
Thank you.
Operator:
Our next question comes from the line of Jaime Katz with Morningstar. Please proceed with your questions.
Jaime Katz:
Good morning, guys, thanks for taking my questions. I’m curious what is motivating consumers in preschool. I think you guys had mentioned that it was weak in North America, or maybe I misheard that. And how are you thinking about facilitating sales going forward maybe in that category specifically?
Brian Goldner:
Yes, actually if you look at the preschool business, particularly our Play-Doh business was up significant double digits, and the one area of weakness was really that we could talk about -- considerable weakness was the -- in Playskool Heroes, which is our preschool lineup of figures. And Jurassic World’s business was down significantly in that segment, down much higher than the typical -- we would see for a boys’ action property. And that was true as well in our boys’ business as well. And so that’s -- that was the area of weakness there, and then the growth was in the Play-Doh business.
Jaime Katz:
Okay. And then for Boulder Media, how do you think about that in the -- sort of under the umbrella with Allspark the Discovery Family relationship, and maybe do you think about how to organize them to get the best sort of synergies or allocate the best opportunities to each silo within that content angle?
Brian Goldner:
Yeah, what we have been doing is running Hasbro Studios as a virtual studio. We bring on animators and professionals internally to help us to create the initial content, and then we’re rendering and developing our content around the world in geographies, eight or nine geographies around the world, where there’s an opportunity in great teams to develop content. They also, in many places have tax advantages oriented toward creating animation in those geographies, and we’ll continue to work with those teams over the next period of time. We have lots of shows in production. We have our animated feature film in production. But we also see the opportunity to build the Boulder business and to scale, in fact if you look at the kind of animation they create, it’s world class and theatrical-quality animation. They are working for many different networks around the world and making shows for them. And we see an opportunity as we are developing new brands, as well as new stories within our franchise brands, an opportunity to expand Boulder’s capabilities and to continue to build our content capabilities as a company. So it’s a matter of balancing between different resources, and continuing into looking at how we scale Boulder’s operations, because they do provide incredible animation content at a great price point.
Jaime Katz:
Thank you.
Operator:
Our next question comes from the line of Tim Conder with Wells Fargo Securities. Please go ahead with your questions.
Tim Conder:
Thank you. And Brian, congrats to you and the whole team again for your ongoing execution here, it’s great. Just a couple here, if I may. I don’t want to belabor the inventory point, but a little more color if you could, I know you mentioned it was STAR WARS and it was the DISNEY PRINCESS, which all makes sense. Can you kind of bucket it? If you put those two in one bucket versus everything else of the percentage increase, how much those two collectively versus the other drove the increase?
Brian Goldner:
Yeah, Tim, if you look at our overall inventory increase, 80% of the inventory increase were associated with best-selling brands as well as new business. So that would include princess and FROZEN. It would include increments in STAR WARS, NERF and PLAY-DOH and several other brands that are selling quite well, in fact. Baby Alive is up significantly in the quarter, and for the year we’re seeing growth in FURREAL FRIENDS. So there’s a number of brands that would be part of that. So we feel like the inventory is in very good shape. It’s just consistent with our forecast, and it’s well balanced between regions, about 40% of the incremental inventory in the quarter was up in the U.S. and 60% outside of the U.S. and international markets. But we feel like we are well positioned with inventory, and it’s associated with brands that are selling quite well, and/or are new to the company.
Tim Conder:
Okay. Helpful. Very helpful. And then as it relates to -- circle back to some previous questions on STAR WARS. You have us given good color about how you expect ‘15 and 16 to be rather balanced in the total revenues from STAR WARS. Anything you can say given ROGUE ONE is a spinoff, it would seem that that may not be quite as big so -- as we think about that in the latter part of the year here, and then carrying over into next year, ahead of episode eight coming at the end of ‘17, how should we kind of the about the balance if you look at the main episodes versus the spin off, if you can kind of look at them that way, as far as scale?
Brian Goldner:
Yeah, we’re incredibly excited about ROGUE ONE, and from the materials that have been out there I think you can see by now, that it’s really around a classic story that everybody in the world knows of the Death Star and the plans around the Death Star. It’s got a lot of great classic play patterns in it. We’re very excited about the product opportunities and we’ll have a robust line that’s launching in late September. And we see it as a great compliment to the Trilogy story that’s being told. And, as I said, for the full year, we expect STAR WARS to be similarly sized. That’s obviously really contributed to our Boys business as has NERF contributed to the Boys business, and SUPER SOAKER. I think the one headwind to think about for the remainder of the year certainly is JURASSIC WORLD that was down significantly and above the Boys action average for the second quarter. We still have about half of the revenues. If you compare it in a movie year, Jurassic does about $100 million. So we have about half of that to do to compare to 2015, and we have made the decision at the end of 2017 we will no longer handle JURASSIC PARK. We had a many year relationship with Universal. We’ll no longer handle JURASSIC PARK because we were unable to arrive at a mutually beneficial financial arrangement on that brand. So, again it’s about $100 million in a movie year, it was a significant Q2 headwind and it will be a bit of a head wind for Q’s 3 and 4. So as you think about the full year, and getting to your questions about how to think about gaiting around the Boys business and STAR WARS, I think that’s a factor to consider.
Tim Conder:
Okay. And then lastly, any color you with talk about the POKÉMON GO? It’s only been out there since the early part of July, but how that made headwind a little bit of maybe a brand or two within your portfolio? Or maybe even indirectly give a little bit of boost? Any color you could provide there?
Brian Goldner:
Well, we have been developing our mobile gaming business for some time and we love that mobile games are really coming to the floor and the ability to use all of the capabilities of the smartphone in engaging a mobile gaming player is great. So we’ve not seen any negative impact on our business, nor would we expect to. But we certainly believe in the mobile gaming genre, it’s a wonderful way to contribute to storytelling as well as to get monetization of games through a premium model. And our brands in the quarter performed at a very high level around mobile gaming, and we continue to like the category, and we’ll continue to build our business there. We love that mobile gaming is something that people are focused on.
Tim Conder:
Great. Thank you.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please go ahead with your questions.
Gerrick Johnson:
Good morning, two questions. First, Europe. What drove Europe to basically double the domestic growth for their shipments of certain categories that happened there in the second quarter that might not have happened in the first? And the second question is on BEYBLADE. When does that launch? What are your expectations for BEYBLADE? Thank you.
Brian Goldner:
Yeah, Europe just has seen great growth in its business across a number of dimensions. There are similar brands and brand portfolio lineup, we have had-- we talked about the fact that brands like MY LITTLE PONY grew internationally, particularly grew in Europe for us this quarter, although it didn’t grow in the U.S. We expect MY LITTLE PONY to continue to perform at a high level. But the lineup is very strong
Gerrick Johnson:
Great. Thank you, Brian.
Operator:
Our next question is from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Okay, thanks. Good morning, everyone. Deb, you mentioned the operating profit margin in the first half was up 140 basis points. I think you said you expect gross margin for the year to be kind of flattish. How are you thinking about the EBIT margin for the second half. I know you don’t like to guide, but any swing factors that could move that either direction that we should be thinking about? And then just to follow-up on the boys’ business Brian. No mention of Marvel in the quarter. How did that business perform for you in the quarter? Thanks.
Brian Goldner:
Sure. I’ll take Marvel and let Deb take your other questions. Marvel performed at a very high level, it was one of our top brands for the quarter. It was off a bit versus year ago, but much lower than any Boys average decline one would see in a non-movie year because they just have done such a great job in entertainment. So you just, again, a major contributor the company in the quarter. They have great plans go forward. Obviously CAPTAIN AMERICA and some of the Marvel legends product were great contributors and obviously we’re down a bit versus AVENGERS in the year ago. But again, very strong contributor overall and off just a bit. As I said, the biggest impact of the Boys category in the quarter as headwind was Jurassic.
Deb Thomas:
And as far as our margins, we don’t have anything that changes our estimates from what we talked about at toy fair last quarter, significantly. So we expect revenue to continue to drive expense leverage. We will continue to make investments for the long-term growth of our business. You have seen us do that consistently while growing our margins. And I think the estimates that we talked about, with the exception of FX, which we tried to say will be a little bit below where we thought it would be in February from a percentage and point of revenue, we’re still looking at the same -- roughly the same estimates as then.
Drew Crum:
Okay. Thanks, guys.
Brian Goldner:
Thank you.
Operator:
Thank you. At this time, I’ll turn the floor back to Ms. Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management’s prepared remarks will be posted on our website following this call. Our third quarter 2016 earnings release is tentatively scheduled for Monday October 17th. Thank you.
Operator:
This concludes today’s teleconference. You may disconnect your lines at this time. And thank you for your participation.
Executives:
Debbie Hancock - VP, IR Brian Goldner - Chairman, President and CEO Deb Thomas - CFO
Analysts:
Felicia Hendrix - Barclays Drew Crum - Stifel Arpiné Kocharyan - UBS Stephanie Wissink - Piper Jaffray Greg Badishkanian - Citi Taposh Bari - Goldman Sachs Jaime Katz - Morningstar Lee Giardano - Sterne Agee Eric Handler - MKM Partners Jim Chartier - Monness Crespi Gerrick Johnson - BMO Capital Markets
Operator:
Good morning. And welcome to the Hasbro First Quarter 2016 Earnings Conference Call. At this time, all participants will be in a listen-only mode. [Operator Instructions] Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer; and Deb Thomas, Hasbro’s Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the Company’s performance and then we will take your questions. Our first quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today’s earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone and thank you for joining us today. First quarter’s revenue operating profit and net earnings growth reflected a commitment to our strategy and the inherent benefits of focusing on Hasbro’s franchise brands, key strategic partner brands and our ability to execute around the blueprint. The global Hasbro teams continue to perform at a very high level, delivering innovative brand experiences informed by global consumer insights and supported by compelling story telling. We are building deep and relevant brand connections with consumers across broad demographics and geographies. First quarter revenues grew 16% and 20% absent FX, driven by Hasbro franchise brands, partner brands and strength across geographies. Hasbro’s global teams delivered an extremely strong quarter with double digit revenue and operating profit growth in the U.S. and Canada and international segments. Internationally, we grew revenues despite the foreign exchange environment with strong gains in many developed economies. When adjusted for foreign exchange, we posted double digit revenue growth in all major geographic regions. Emerging market revenues increased 6% absent FX, and we continue to expect these markets to grow revenues double digits absent FX for 2016. While consumer demand remains robust, we are beginning to see an impact on some retailers from the ongoing economic challenges. Global point of sale increased 27% in the quarter behind double digit growth in all major regions, North America, Europe, Latin America and Asia Pacific; and double digit growth in both toys and games. In the U.S. point of sale increased double digits in all categories boys, girls, games and preschool with growth in franchise and partner brands. In addition, according to NPD through the first two months of the year, we continued to gain share in nearly every major market. Overall, franchise brand revenues grew in the quarter. In total, toy and game revenues for franchise brands increased 9%, absent FX, increasing 12% in the U.S. and Canada segment and 6% in the international segment. The first quarter had several unique and expected comparison challenges within the franchise brands which don’t change our positive outlook for the full year. Q1 was a tough comparison within the entertainment and licensing category. Franchise brand revenues in the segment declined this year versus last year when we recorded revenue from multiyear digital streaming deal. The agreement includes MY LITTLE PONY, LITTLEST PET SHOP and TRANSFORMERS programming. The segment also had tough comparisons in consumer products and film revenues related to the 2014 Transformers movie recorded last year. TRANSFORMERS toy and game revenues were also down versus a very strong first quarter of last year when it benefitted from the movie. Franchise brand POS in the quarter was up high-single-digits globally and double-digits in the U.S. more than overcoming the negative TRANSFORMERS comparison. Within our franchise brands, NERF & PLAY-DOH continued to deliver strong growth. New innovations from NERF including mod Modulus and Rival are performing well and 2016 marks their first full year in the market. PLAY-DOH continues to drive growth in play sets and compounds. This year, we are launching an entirely new system of play with PLAY-DOH Town that is now available in the U.S. and rolling out internationally throughout 2016. MY LITTLE PONY grew in the U.S. and Canada segment and absent FX in the international segment. We continue to deliver innovative new product, strong licensing programs and compelling entertainment, including the sixth season of MY LITTLE PONY
Deb Thomas:
Thank you, Brian and good morning everyone. The first quarter was a very good quarter for Hasbro. The strength of our results reflected the continued momentum in our business and strong execution by our global team. We grew revenues, operating profit and earnings, despite the continued negative impact from foreign exchange and challenging economic environment in some international market. We returned $93.2 million in cash to shareholders and ended the quarter with a very strong balance sheet well-positioned to support our 2016 growth outlook. Looking at our segments for the first quarter 2016, revenues in the U.S. and Canada segment increased 28%. The Boys growth and Preschool categories posted revenue growth while the Games category declined slightly. Hasbro franchise brand revenues increased and partner brands further contributed to growth with revenue increases in STAR WARS, DISNEY PRINCESS, FROZEN and DESCENDANTS as well as YOKAI WATCH. U.S. point of sale posted solid double digit growth in all categories and retail inventory continued to be a very good quality. Operating profit in the U.S. and Canada segment increased 89%, reflecting higher revenues, partially offset by higher expense levels. International segment revenues grew 13%. Excluding the negative $26.7 million impact from foreign exchange, international segment revenues increased 22%. Revenue in the segment grew in all four product categories Boys, Games, Girls and Preschool. Franchise brand revenues were down slightly as reported but grew absent FX. Partner brands were also positive contributors including STAR WARS, DISNEY PRINCESS and FROZEN. Operating profit in the segment increased 50% to $2.9 million. Profit improvement on higher revenues was partially offset by increased expenses year-over-year. During the quarter, we also took a $13.8 million bad debt provision for potentially uncollectable receivable. This was the first significant provision taken since we began our expansion in 2008 into more international territories, notably emerging markets. Overall, we feel we’ve taken the appropriate risks and mange our higher risk accounts very closely. Current exchange rates in certain regions have changed favorably since the beginning of this year. Although the euro has strengthened, other currencies continued to weaken in the quarter. For the full year, we forecasted an approximate $100 million negative impact from foreign exchange compared to 2015. If rates in particularly euro stay favorable that impact would be much lower. Entertainment and licensing segment revenues declined 30%. In the first quarter of last year, the segment benefited from a multiyear digital streaming deal for Hasbro Studios television programming. Consumer product licensing and entertainment revenues also declined in the quarter, most notably from the difficult comparison with last year’s Transformers movie related merchandise and revenues. Licensing revenue is generally recorded in arrears and last year’s first quarter reflected the holiday 2014 Transformers movie related revenue. Segment operating profit declined 67%. In addition to lower revenue, we continue to make investments in our consumer products team, digital gaming and storytelling to drive future growth in these higher profit margin revenue sources. These are strategically important capabilities which truly differentiate Hasbro’s brands with both consumers and retailers. Turning to overall expenses, higher revenues drove improved expense leverage and a 270 basis-point increase in operating profit margin for the quarter. We continue to see growth in partner brands which drive a lower cost of sales to revenue and higher royalty to sales ratios. Both measures were close to flat with last year levels as cost of sales for the quarter was 34.9% of revenues and royalties totaled 8.4%. Product development dollar growth reflects continued investment in innovation across our brand portfolio including franchise, partner and new brands. Advertising remained approximately flat as a percentage of sales and intangible amortization declined reflecting some of our digital gaining assets becoming fully amortized in the second quarter of last year. Program production cost amortization was also down in the quarter. In the first quarter of last year, this line reflected the higher revenue and associated amortizations with our streaming deal for Hasbro programming. SG&A in the quarter was down as a percent of revenues. SG&A dollars increased 12%, primarily due to investments around our brand blueprint, bad debt and higher compensation expense. Our first quarter results support our ability to sustain and grow operating profit levels over time. While achieving this, we continue to make incremental investments in our brands including in the digital ecosystem for MAGIC
Operator:
Thank you. [Operator Instructions] Our first question is coming from the line of Felicia Hendrix with Barclays. Please go ahead with your questions.
Felicia Hendrix:
Hey Brian, I just wanted to touch on a comment that you made in your prepared remarks about some retailers being affected from global economic challenges. I was just wondering, can you elaborate, is that globally, is that U.S., internationally; can you just talk about that comment a little bit more, please?
Brian Goldner:
Sure. We are really referring to a few of our retailers in the emerging markets. Deb noted bad debt provision that we took in the quarter. And so, we are just indicating that we had a couple of retailers in the emerging markets that were challenged and where we felt that there was some revenue that would be uncollectable.
Deb Thomas:
Consumer take away in those markets still continues to be strong. So, as we look at the emerging markets, we still have that outlook of double digit growth absent FX for the year.
Felicia Hendrix:
Okay. And then in…
Brian Goldner:
Yes, this is -- yes, it’s good point, I mean this isn’t consumer related; we’re not talking about the takeaways, and we talked about double digit growth in POS across all of our regions in the quarter, and we had very strong double digit growth throughout our business. And so, again, we are just referring to a few retailers where we took a provision.
Felicia Hendrix:
Okay, that’s very helpful, thank you. And you gave us some nice color on games and puzzles and magic, and it looks like magic with the release in April, versus a first quarter release last year had some tough comp. Just wondering a couple of things in games and puzzles, first, I just wanted to clarify, did magic see growth in the first quarter? And then, also you had a management change in that division. So, I was just wondering if you could talk about the drivers behind that change and what you expect for games and puzzles for the rest of the year?
Brian Goldner:
Yes, sure. If you look at our games business, first, I think really very encouraging was our strong double-digit growth in POS in that category for the first quarter. And so, we’ve really seen, both in the U.S. and around the world, double-digit take away and growth in POS. If you look at games within the business, we’ll call it face-to-face gaming was up a bit. But magic was down in the quarter. And we have talked a lot; hopefully people now understand that magic really is release driven, story driven. And therefore, we’ll have ups and downs that may not run seasonally as much as other brands but rather just in response to the story releases and the decks that are released. The change at magic at Wizards of the Coast was planned some time ago. Greg had indicated his desire to go off and do some other things, and we wish him all the best. He’s done a terrific job for us; he was here in Providence and Pawtucket before going to Wizards and he’d run our boys business and he’s been here with us for several years. We’re very excited about Chris Cox coming on-board and he’ll be with us starting in June. And not only is he a Magic
Felicia Hendrix:
Great, thanks so much. And then just finally on -- your quarter was obviously very strong for a lot of different reasons. Just wondering how much of that was attributable to the Easter shift.
Brian Goldner:
We definitely saw a very strong Easter for us in POS but our Easter was actually up significantly versus prior Easter. But we’ve seen this continued strong POS and even after Easter this year our POS continues to be strong and the double digit POSes across every category and every geography. And I think it goes back to something we talked about in prepared remarks, and that’s -- I think the thing that you’re seeing in the first quarter that’s obfuscating our otherwise very strong franchise brand results is just the payments that were made a year ago for stream content in a quarter that tends to be a bit lower in overall revenue, so has a bigger impact. So, if you take that out, our total franchise brands growth for the quarter was 9% and you saw double-digit growth in U.S. and high-single digit growth internationally for franchise brands. So again, the streaming payments made a year ago just get in the way of seeing that underlying strength and it’s why you’re also seeing our market shares grow all around the world.
Operator:
Thank you. Our next question comes from the line of Drew Crum with Stifel. Please go ahead with your question.
Drew Crum:
Okay, thanks, good morning, everyone. So Brian, you provided your updated view on expectations for STAR WARS, which is unchanged for the year. Can you kind of run us through what the puts and takes are and how you arrived at that number or that view? And then, continuing with Boys, how does Spiderman fit into the Company’s plans for Marvel in 2016? Thanks.
Brian Goldner:
So, if you look at the full year for STAR WARS in the calendar, clearly Home Entertainment has just broken for THE FORCE AWAKENS. Obviously we know the kind of contribution that will make to boys oriented business for the next several quarters. Then, we transition in the fall toward Rouge One, hopefully by now you’ve seen of the early trailers; it’s very exciting and clearly a story, a STAR WARS story and that is very relevant to global fans, both new and old, and we’ll transition to the Rouge One product, but of course still the classic products both from FORCE AWAKENS and classic original STAR WARS products will continue to sell. We also have a continued strong emphasis on the fan economy and fan oriented product, which continues throughout the year and you’ll see that reflected; we’re seeing it reflected in our business presently and that’s I think how you would look at the calendarization of STAR WARS for this year. In terms of the Marvel business, I think the interesting thing here is we do have a movie coming up in Captain America
Drew Crum:
Brian, just go back to your last comment, are you suggesting that you were not shipping Captain America products in the first quarter?
Brian Goldner:
We -- not saying we didn’t ship Captain America products in the first quarter, we’re just saying that the timing shifted. So, it probably didn’t have as big an impact as it did a year ago; so, to frame it out, the partner brand for partner brand, the puts and takes.
Drew Crum:
Yes, got it, okay. And then just one last question, Deb, on the advertising, can you discuss the year-on-year increase? Typically we don’t see when you have a heavy mix towards entertainment and contribution from partner brands, the increased advertising, just want to understand what’s driving that.
Deb Thomas:
Really just as we look at our full year expectations and look at rolling out our advertising, really just what you’re seeing this year compared to last year is the impact of our expectations and how we’re looking at funding the programs that will be running all year long against the revenue spread out over the quarters.
Operator:
Our next question comes from the line of Arpiné Kocharyan with UBS. Please go ahead with your question.
Arpiné Kocharyan:
Alright, thanks, the name is Arpiné. Could you talk a little bit about U.S. retail takeaway in the quarter and how sort of to think about the Easter shift? And thank you for the Easter and Easter comparison; that was helpful. How do kind of think about what Easter shift was in terms of retail takeaway and your shipment in the U.S. of up about 28%?
Brian Goldner :
Yes. So, if you look at our POS, it’s very strong across the Board in the U.S., up strong double-digits across all categories. For toys up strong double-digits and boys, similarly girls, preschool, and games were up double-digit, our franchise brands in the U.S. were up double-digits in POS. And we did see a very strong Easter, but we’ve been seeing strong week-on-week POS, and as I indicated, our strong double-digit POS has continued beyond Easter.
Arpiné Kocharyan:
Okay, thank you. And then my second question is, Brian, back in February, you had said that you expected partner revenues to be closer to that 25% range higher than historical around 20. Partner brands came in stronger than franchise, although there is a bit of tough comp in entertainment and licensing but overall royalty rate was also up tiny bit. Could you share with us whether your guidance for full year of partner brands being, still at the higher end of that 20%, 25% range on royalty rates coming down as a percentage of sales for the full year; has that kind of guidance or expectation changed?
Brian Goldner:
No, it hasn’t changed. Our guidance is very much the same. In fact, if you look as a percent of revenues, our royalties are only up one-tenth of a percentage point in the quarter versus a year ago; so a very small change. The other element, as we said, the partner brands even in the first quarter where you have lower absolute revenues and the impact were only up slightly above the 25% number that we’ve given at the high end of the range. So, again, over the four quarters, we still expect it to be at the high-end of the 20% to 25% range.
Arpiné Kocharyan:
That’s helpful. So, absent the licensing -- entertainment and licensing tough comp, that one-off payment, you still expect franchise brands to grow at a higher rate was partner?
Brian Goldner:
Well, I think it’s very hearting. We’re looking at the numbers and if you take the top 10 brands of our Company at this moment, in the quarter, six of the top 10 brands of our Company are franchise brands. And the top brand in our Company still in the first quarter is NERF. So, I think the portfolio management the teams are executing is quite strong; it’s certainly a complement of franchise brands and partner brands revenues, so the other four brands within the top 10 are partner brands. But that’s a great combination. And our strongest brand, top brand of the quarter is still NERF. And that combination allows us to continue to provide that guidance to you about royalties and about partner brands as a percent of revenue for the year.
Operator:
Our next question is coming from the line of Stephanie Wissink with Piper Jaffray. Please proceed with your question.
Stephanie Wissink:
Thank you. Good morning and congratulations to everyone there on a fantastic quarter.
Brian Goldner:
Thanks.
Stephanie Wissink:
My question is just related to the profit growth versus the sales growth, which is a factor of three-fold in this quarter, really outstanding. Curious, Deb, if you can share with us how we should thinking about that over the next couple of quarters and the next couple of years. I think in Toy Fair you indicated your margin targets for the Q are roughly flattish, but a couple of hundred basis points of expansion in the first quarter. I’m just curious if that’s changed the way you’re thinking about the forward year and next couple of years?
Deb Thomas:
We think based on our -- we talked a little bit about the fact that the first quarter is a log of small numbers for us. But what we’re seeing is the improvement in our margins that we did say at year-end in the Toy Fair that we believe were sustainable and expandable over time, particularly as we ramped some of the new brands and gained more operating profit for us. So, the one item we did want to point out was the bad debt that was unusual for us, while we won’t exclude it, it was the first one that we encountered as we’ve expanded particularly into emerging markets. And we do have some high risk accounts, but we managed those very closely and do have reserves where we deem them appropriate. But overall, our margins have grown in all of our segments with the exception of entertainment and licensing. And again that streaming revenue because of the profitability of it has a big impact. But we do continue to believe that based on our current estimates that the guidance that we gave in February still holds.
Stephanie Wissink:
Thank you. And then just one follow-up, Deb, on the inventory, I think you mentioned excluding currency up 41% year-over-year. I’m wondering if you’d be willing to just eliminate the non-comparable for PRINCESS. I’d imagine there is some ramp inventory there for PRINCESS. Is it more consistent with sales, if you back that out? I mean just look at it on a comparable basis.
Deb Thomas:
Yes. I think as we look at our inventory overall, you have identified a big piece of it. I mean we’re really ramping up for the business we see in the year ahead.
Stephanie Wissink:
Thank you. Best of luck everyone.
Brian Goldner:
If you look where inventory is, Steph, it’s really nicely spread and it does follow our sales curves globally, so you get about a better third of the inventory increase in the U.S. and the other two thirds out internationally, as we’re going in region for region.
Operator:
Our next question comes from the line of Greg Badishkanian with Citi. Please go ahead with your questions.
Unidentified Analyst:
Hey, good morning. This is actually Fred on for Greg. Just wondering if you guys could give a little bit more color on the DISNEY PRINCESS launch, how it’s gone versus your expectation and where we think we’re at this position?
Brian Goldner:
Clearly, I think you said one of the keywords, which is it is clearly first quarter is a transitional quarter; we said that all long. Having said that, the teams have done -- our teams at Hasbro have done a fantastic job of launching the brand of beautiful products and it’s been well-received by consumers and the early take away is quite good. We’re ramping this business and we continue to believe that as we move forward, as we expand in revenues, we’ll continue to improve our operating margin over time there. So, I would say that our guidance for what we want to achieve is being achieved and run on track for our expectations for PRINCESS.
Greg Badishkanian:
Great. If we just looked at STAR WARS, is there anything that you guys learned from last year’s movie that you are planning to implement for this coming year’s release?
Brian Goldner:
Clearly it was great for us to be able to have a major entertainment initiative in the fourth quarter; it’s great to build the spread out, the entertainment initiatives across our portfolio, now almost 12 months a year; and that will continue to be the case, as we have more and more partners and our own brands, launching new story led initiatives throughout each year. The consumer certainly responded in kind and it gives us great courage to look at new windows for new launches, and will track similar to last year, kind of a similar tempo and template this year, as we have a fall set date for Rogue One product and that will roll into a holiday oriented movie. But, again, the teams are constantly picking up on new insights, and we’re using those to the advantage of customers and consumers.
Operator:
Our next question comes from the line of Taposh Bari of Goldman Sachs. Please proceed with your questions.
Taposh Bari:
Hey, good morning everyone and congrats on another great quarter. Brian, on Girls, can you help us better understand how the segment performed excluding the DISNEY PRINCESS piece. And then, the follow up for that, how do we think about the transition of that property into your business? Should we think of 1Q as a kind of disproportion of beneficiary -- given the fact that it represents the initial shipment window for that property?
Brian Goldner:
Well, if you look at it, clearly in a quarter where typically lower revenues it does have a disproportional impact; as you grow throughout the year, your revenues grow across the board. We had a number of our girls brands that performed well and grew in the quarter. So, we saw some great growth from some of what we would call our challenger brands including FurReal Friends Baby Alive and EASY-BAKE and then MY LITTLE PONY, as I said, the brand overall was up. The only place that had an impact where it flattens the result is because of the streaming revenues are assigned to the purchase of MY LITTLE PONY programming and LITTLEST PET SHOP programming a year ago. So, we had one brand in there that we’re restaging for the fall which is Nerf Rebelle and clearly the brand is down at this movement, as we restage and get reoriented around that brand for the second half of the year. And again, PET SHOPT had very strong results in several territories including the U.S. and Canada. And we’re beginning to make the shift, the change in evolution of that brand out internationally and over time, we would expect that brand to see more positive momentum overall.
Taposh Bari:
On games, I just want to make sure, I understand the comment that you made. So, shipments were flat in constant currency but POS up double digits, did I hear that correctly?
Brian Goldner:
It is, a strong double digit, yes.
Taposh Bari:
Okay. So, is that entirely attributable to the magic shift in to take you there?
Brian Goldner:
No, I don’t -- we had lots of puts and takes, so we have lots of interesting and different brands that were up in the quarter. Our segment -- a lot of the brands within our family oriented segment were up including life and Life and YAHTZEE and several other brands. Obviously PIE FACE continues to be a strong contributor; DUEL MASTERS within the Yahtzee [ph] business was up. As I said, overall, face-to-face gaming was up a bit in the quarter. And I do think you have our coming off of a very strong fourth quarter, you still have product in the market and very strong POS, both in the U.S. and internationally for games.
Taposh Bari:
Understood, and one last one for you, Brian, if you can comment on the health of the toy category, as we enter 2016. Again, category’s been relatively flat for a while and it seems to be going through this revival. What are you hearing from your retailers, both brick and mortar and online; are they believers in the sustainability; are they dedicating more resources to the category? Thanks.
Brian Goldner:
Well, I would say yes to really everything you’ve said. Well, remember that last year we had a very had a very robust growth in U.S. and globally developed economies as well as emerging markets in the toy industry. So, I would say this is the second year of strong growth year-to-date; we are seeing high single digit growth rates, both in developed economies like U.S. and also throughout Europe. Retailers are very excited about the category, as we continue to have more story driven brands, more integrated play brands and more innovation in the category. Overall, POS was very strong, as I said, but as we’ve noted before, online POS was even stronger, and many additional retailers that have been historically brick retailers are doing a very good job in omni-channel. And so, we saw great growth for several online retailers, both pure play as well as omni-channel retailers. So, I would say overall, the state of the industry is quite strong. And our indications are from projections that it will remain strong for the next several years.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Please go ahead with your question.
Jaime Katz:
Can you guys discuss if there were any pockets of excess inventory outside EQUESTRIA GIRLS? I know you were selling the channel for a lot of products but that seems to be the only product that was called out, as may be not performing exactly how you had expected?
Brian Goldner:
Yes, as I mentioned, Nerf Rebelle, clearly, we are restaging that part of the NERF brand, had some inventory carried over, and we are restaging it for the second half. We had a great response from the global retailers to the new lineup of Nerf Rebelle products for the second half of the year. And our expectation is the brand should sell through some remaining inventory in the first half. But I would say those are really the two brands. The only other one, and I almost -- we’ve talked about this over a number of calls is FURBY. We do have some remaining FURBY last hopefully quarter of FURBY headwinds, if we will. We are selling out some remaining FURBY up against a year ago.
Jaime Katz:
Okay, and then I know you guys talked a little bit about bad debt, but I am curious on a more regional level. What you guys are seeing out of Brazil, which had historically been descent growth business and then whether or not Mexico is helping to offset that at all?
Brian Goldner:
Brazil continues to be strong growth, just obviously you are having a currency impact. So absent, absent FX, the underlying growth in Brazil, our brands in Brazil are performing quite strongly. Clearly we are seeing growth in regions like Mexico, but Deb, do you want to comment on the environment?
Deb Thomas:
No. Our business continues to be good. As of late, the real has done a bit better as all currencies have. And we did say in our prepared remarks, particularly if the euro holds up the way its trading right now that will have a positive impact on our expectations for foreign exchange, impact us for the full year, but we continue to see the market in Brazil being good and consumer takeaway being good as well.
Operator:
Our next question is from the line of Tim Conder from Wells Fargo. Please go with your questions.
Tim Conder:
Thank you. Congratulations also again on the ongoing great execution everyone. Just a couple of items; my apologies there. Staying on the currency, Deb, and just following on a few of those related questions, a little more color you said, if rates stay where they are, you talked about the 100 million reference stat that will be substantially better. Anymore color on the revenue, operating profits, again assuming rates stay where they are today? And did you guys put in on any additional hedging in Q1 that may be benefiting that now that rates have moved?
Deb Thomas:
We hedge throughout the year, so we probably did put some hedges on in the first quarter. Overall, from a hedging standpoint, we hedged about 75% our product cost last year, and we are about hedged the same amount this year. So, we always try to make sure we say in a similar level. So, it’s hard to tell where the rates are going to go. I think if you look at what all the experts are saying, they expect the dollar is strengthened. However, we are not seeing that particularly against the euro right now. So, if rates stay the way they are, we did put a chart in our earnings presentation, so you could see the make-up of our revenues by currency in the first quarter. And depending on what your expectations are for FX rates, you can just look it at that way. But are kind of hitting the point where we are getting comparable FX rates to last year in certain regions.
Tim Conder:
Okay, I guess from a color standpoint, are you talking, $10million, $20 million difference versus that $100 million that you talked about in February?
Deb Thomas:
Well, we’ve got $30 million almost already in. So, as you look at the rest of the year, I mean if the euro continues to stay strong, it’s actually trading above levels it was trading at last year. So, that could significantly change our expectations for the year, but again, it’s too early to tell.
Tim Conder:
Okay. And then any color, Brian, Deb, that you feel comfortable giving? I know part of it’s sensitive with a specific streaming contract. But as far as the swing factor, the streaming contract and TRANSFORMERS together, how it impacted entertainment and licensing, was that the majority of the swing there, I mean can we just take it as all of it or any additional color you could just breakdown?
Brian Goldner:
Yes, it was I think between the two -- between the fact that we’re coming off. Remember, we’ve said before that when we do licenses, we get paid the following quarter. So, obviously in first quarter of ‘15, we were collecting royalties for fourth quarter ‘14 in TRANSFORMERS and then of course we had the streaming deal, and I think both are exacerbated by the fact that you’re dealing in a typically lower revenue’s quarter, so more of an impact in percentage terms. And you’re right, I think that’s the bulk of the change.
Tim Conder:
Okay. And then, any -- back to the bad debt and again, you said your POS was good in several areas. What -- can you give us any color as to where the majority of a retailer is concentrated where that bad debt was or where you’re seeing maybe some of retailers, not the consumer have some issues?
Deb Thomas:
Particularly, we were seeing some impact to certain retailers in our emerging markets. I did already comment that Brazil continues to be a strong market for us right now and do well; so other markets, not Brazil.
Brian Goldner:
The other thing I wanted -- I’d like to just note because we do have some big retailers, we’re not talking about the big retailers that have represented the significant partners for us and growth engines for us in those areas, so Detsky Mir in Russia, PBKIDS Ri Happy and Brazil both are very strong, continue to be strong retailers, really talking about some retailers that were not among our top retailers but clearly retailers we’ve been selling to.
Tim Conder:
Very helpful. And lastly Brian, China, it would appear that that’s been a -- continues to be a pretty good growth driver for you. Correct me if I’m wrong there. And then just especially your e-commerce outlook in China and how that is trending over the last 12 months, 18 months whatever period here and then how you see that growth curve here over the balance of ‘16?
Brian Goldner:
Well clearly, e-com in China is one of the key themes for future growth, even though we’re getting growth today. I think future growth is even stronger, as we orient our Company and our business to e-com globally but also particularly in China it is a great disintermediary for that market, allows us to get to the vast majority of consumers, and it’s an area of focus for us. China has shown some good growth but remember, our Asia Pacific business overall showed good growth, so beyond China, which is quite heartening to see, country for country, and Korea some great growth and Southeast Asia as well as our Australia and New Zealand business. So, China continues to be both the short and long term opportunity for us. We do have a great array of brands that are beloved in China, particularly brands like TRANSFORMERS and we’ll continue to build the business. But I think e-com is one of the focuses for our company globally and also specific e-com focus in China.
Operator:
The next question comes from the line of Lee Giardano with Sterne Agee. Please go ahead with your question.
Lee Giardano:
Thanks, good morning everybody. Deb, just to clarify on the tax rate, it looks like it came in around 21%. Should we still continue to look for 26.5% or 27% for the remainder of the year?
Deb Thomas:
Yes, the adjustments that got us down to that 21% were discrete items. And our underlying tax rate is in the range of 26.5% to 27% that we talked about at year end.
Lee Giardano:
Great, thanks. And just secondly following up on MY LITTLE PONY, what does the entertainment schedule look like this year and next and how do you view that brand going forward?
Brian Goldner:
MY LITTLE PONY ‘s next season is just launching now and rolling out around the world, it’s the sixth season for the brand. And the theme this year is all about exploring EQUESTRIA and it ties together with lots of the initiatives that we have across the Company. We have very robust plans in multi categories for MY LITTLE PONY throughout this year, brand new toys and games products but also I’ve seen some really wonderful product in our consumer products licensing business and apparel that’s out internationally in the UK, very strong results in several categories of products setting all around the world in tune with that theme and that will roll into 2017. And then as you know for fall of 2017 November, we have our first animated feature film that will be distributed by Lionsgate in the MY LITTLE PONY movie. So, we’ll have television entertainment, streaming entertainment across a number of different over the top providers. Kids can find entertainment, both short form and long form. And then they can also find entertainment on digital games with some new digital games that we’ll launch including one new MY LITTLE PONY digital game launching from BlackFoot studios; we continue to have a game from Gameloft throughout the year so story telling across a number of different dimensions and continue to feel very good about the brand. And as I’ve mentioned, the new EQUESTRIA GIRLS line and launch is and going off quite well with the new Mini Dolls! segment.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Eric Handler:
Yes. Thanks for taking my question. Forgive me, if you’ve already gone through this. But, your U.S. and Canada business yet great revenue growth 28%, the margin increased but not as much as revenue growth. And I’m just curious, what expense items particularly of note where there that sort of drove the margin below your revenue growth? And then secondly, looking at STAR WARS, was POS consistent through the quarter or was there a big shipment that occurred just prior to the Home Entertainment release?
Brian Goldner:
So first of all, the operating profit in the U.S. business increased 89%. So, revenues were up 28%, operating profit was up 89%, and I’m not sure…
Eric Handler:
Okay. Sorry. Yes.
Brian Goldner:
The operating profit margin in the quarter was 17.7%, up against 12% a year ago. So, I just want to make sure, we’re…
Eric Handler:
Right. Yes, sorry. I misspoke. So, what was it that actually allowed you to get that margin up 570 basis points?
Brian Goldner:
Well, it’s obviously the revenue increases and a great portfolio of franchise growth as well as partner growth. So, again, I mentioned that in the top 10 brands of our Company, we have six of our seven franchise brands, and then some partner brands. It’s that blend should allow you to understand how we intend to improve operating margins over time, how our partner brands will remain at the top end of the 20% to 25% of revenues and why royalty should be roughly in line with our guidance for the year.
Eric Handler:
Okay. And then STAR WARS?
Brian Goldner:
STAR WARS, no, we’ve been shipping STAR WARS throughout, we came off of a very strong movie, remember the movie has continued to play in theaters, so we continue to ships product as more and more people saw the movie. And then of course, there are all kinds of initiatives around the Home Entertainment windows, but those will continue. So, I wouldn’t say that there was any one pulse of inventory into the market, but rather very strong sell-through throughout.
Operator:
Our next question is from the line of Jim Chartier with Monness Crespi. Please proceed with your questions.
Jim Chartier:
Thanks for taking my questions. First question on YOKAI WATCH, now that you’ve had a couple of months with the product in the market, just want to get your update, your thoughts there on both kind of the U.S. and other markets, how it’s been received. And the secondly on STAR WARS, Rogue One looks like has another female lead. So, just curious how the female business for STAR WARS is doing versus prior years and if you think that’s an opportunity going forward? Thank you.
Brian Goldner:
So, YOKAI is only in its first couple of months, as you correctly indicate and really rolling out around the world of entertainment. So, we’ve really only seen entertainment in the U.S. and it will be going into international markets throughout the year. And early indications are quite good, but it’s still very early days. Rogue One is exciting for everyone. And I think we continue to offer an array of products for all STAR WARS fans of all ages and genders and affiliations. And you’ll see us continue to focus on product for everyone and product has been well received by everyone. And again, I think what you’re seeing overall is a blending of such more historical delineation that we’re really not focusing on our fostering, we’re just making great products, we love the lead characters of these movies, and we’re very excited about where STAR WARS is going. We also saw in the first quarter great sales of Lightsabers and I think Lightsabers are going to everyone, because everybody can be a Jedi.
Operator:
Thank you. Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please go ahead with your questions.
Gerrick Johnson:
Hey, good morning. Do you guys have a street date for Rogue One; will there be a Rogue Friday?
Brian Goldner:
I can only say at this point, fall; I don’t think they’ve announced the street date.
Gerrick Johnson:
Okay. And do you have the actual number for the bad debt expense?
Deb Thomas:
We talked about the one particular charge we took; it was $13.8 million.
Gerrick Johnson:
Okay, and also your franchise brands up 1% in the quarter but I thought I heard on the call you say 9%, what was the 9% number relation to?
Brian Goldner:
So, I was trying to get across the fact that if you look at actual sales of our toys and games around the world, our franchise brands were up 9% and a brand like MY LITTLE PONLY was up 12%. So, I just -- again, given the typically smaller revenue quarter and then impact of the streaming deal, if you really look at the underlying consumer orientation of the brands and how it’s performing, they are performing quite strongly.
Gerrick Johnson:
Okay, I get it, ex the streaming deal. Lastly, in the past couple of quarters, you’ve talked about MY LITTLE PONY performance in terms of core, I didn’t hear this world this time core, you said it did grow in U.S.; was that core or was that in totality?
Brian Goldner:
Well, it’s a combination, because we have also EQUESTRIA GIRLS; so, it’s the combination of all the elements.
Operator:
Thank you. At this time, I’ll turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you, Rob, and thank you everyone for joining our call today. The replay will be available on our website in approximately two hours. Additionally, management’s prepared remarks will be posted on our website following this call. Our second quarter 2016 earnings release has tentatively scheduled for Monday July, 18th. Thank you.
Operator:
Thank you. This concludes today’s teleconference. Thank you for your participation. You may now disconnect your lines at this time.
Executives:
Debbie Hancock - VP, IR Brian Goldner - Chairman, President and CEO Deb Thomas - CFO
Analysts:
Stephanie Wissink - Piper Jaffray Drew Crum - Stifel Nicolaus Jaime Katz - Morningstar Taposh Bari - Goldman Sachs Felicia Hendrix - Barclays Capital Eric Handler - MKM Partners Tim Conder - Wells Fargo Gerrick Johnson - BMO Capital Markets Jim Chartier - Monness Crespi Hardt Lee Giardano - Sterne Agee CRT
Operator:
Good morning. And welcome to the Hasbro's Fourth Quarter and Full Year 2015 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our fourth quarter and year-end earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Today's discussion will exclude items from both our 2015 and 2014 results but do not speak to the underlying financial performance of Hasbro. Details on those items and reconciliation to our reported financial results are included in the earnings release and presentation slides accompanying this call. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, and today's press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you Debbie. Good morning everyone and thank you for joining us today. Hasbro’s record performance in 2015 reflected the strength of our global teams and the power of our brand blueprint. Through a focus on franchise brands and partner brands consumer insight led innovation and compelling story telling we are connecting with consumers more deeply and across more demographics than ever before. It has taken us 10 years and significant investment to be in the position of successfully executing our strategy. Today, we are beginning to unlock the full economic value of our brands. The benefits of our strategy are not only delivering revenue gains, but are also driving higher levels of gross and operating margins which we believe are sustainable for the long term. In recognition of the strength of the year and our positive outlook, our Board recently voted to raise the quarterly dividend by 11%. This higher dividend reinforces our commitment to enhancing shareholder value over the long term. Demand for Hasbro initiatives was strong globally last year. Revenues increased 13% absent FX and reflected the strong demand we saw at the local level around the world. On a reported basis, revenues grew 4%, despite a significant negative impact from foreign exchange translation. Point-of-sale was very strong growing double-digits in developed economies including the US, UK, Germany, France, Spain, Mexico and Australia, as well as in many emerging markets where we receive retail data directly from our customers. We ended 2015 with retail inventories in very good shape, reflecting strong sell-through and high quality merchandize on shelf. Our growth drove market share gains in the 11 major countries where we have data according to NPD. In Europe, we took over the number two market share position. For the full year, Hasbro franchise brands’ revenue grew 7% including the impact of currency translation; franchise brand revenues declined 2%. The 7% growth was led by increases in PLAY-DOH, NERF, MAGIC
Deb Thomas:
Thank you Brian and good morning everyone. As Brian mentioned, Hasbro’s financial position is as strong as ever. We have tremendous momentum in our brands and we’re driving profitable growth throughout our business. Our global teams faced an extremely challenging currency environment and delivered successful programs to manage retail, consumer and business demands while improving the profitability of Hasbro. In 2015, absent FX we grew revenues across all operating segments and major geographic regions as well as in both franchise and partner brands. We delivered cost savings while investing in the future growth of our business. Finally, we generated $552 million in operating cash flow, ending the year with close to $1 billion in cash from the balance sheet. We remain committed to our capital allocation priorities and investing in our business, while returning excess capital to our shareholders through our dividend and share repurchase programs. Today’s announced 11% dividend increase coupled with $479 million in available share repurchase authorizations enables us to continue on this path. Looking at our segments for the full 2015, revenues in the US and Canada segment increased 10%. Excluding a $14 million negative impact from foreign exchange, segment revenues increased 11%. Growth in the boys’ Game and Preschool categories more than offset a decline in the girls’ categories more than offset a decline in the girl’s category. Hasbro franchise brand revenue increased 1% behind growth in NERF, PLAY-DOH and MAGIC
Operator:
[Operator Instructions] our first question is from the line of Stephanie Wissink with Piper Jaffray. Please go ahead with your questions.
Stephanie Wissink:
Congratulations on a nice finish to the year. Brian, I’m wondering if you can just talk a little bit more about the sales-to-cost balance. You’ve seen some nice favorable increases in your gross and operating margin, should we continue to expect that trend line throughout the course of the next couple of years. And then as you’re looking at some of the investment spend I think Deb you mentioned a few things that you still have on the docket. How many of those will flow through the P&L versus what would be capitalized on the balance sheet?
Brian Goldner:
If you look at our gross and operating margins, we believe that they are sustainable at approximately the 2015 levels, and over time we would hope to continue to expand those. We’ve talked about the points of leverage that we have in our business in order to expand them over time. Obviously the growth of our franchise brands that enjoy a higher than average operating profit margin, the growth of our entertainment and licensing business which as you saw has a very strong operating margin as well, and then of course as we continue to grow international markets, particularly emerging markets and we get greater economy of scale, those begin to approach the company’s average operating profit margin. So those three levers broadly will enable us over time to continue to expand operating margins, but we do believe that our operating profit margins and gross margins are at a new place and can remain at this higher level beyond 2015.
Deb Thomas:
And some of the investments that we are making as Brian just mentioned in things like MAGIC
Stephanie Wissink:
Great. Just one follow-up on the DISNEY PRINCESS business, I think that you had historically quantified that as about 30 to 50 basis points drag. As what you’re seeing in the channel now, are you expecting to arrive at leverage a little bit sooner than you would have initially forecasted or how should we think about that drag rolling offshore over the next 12 months or so.
Brian Goldner:
Yeah Steph, if you think about revenues this year through the first quarter, we’re working through the transition, and for the full year we have some strong expectations, but obviously it’s a transition year. We believe we get more leverage in our business over time in 2017 and ’18. So over time we’ll build more leverage in to that business as we again grow economy of scale and create new innovations in years out. But we’ve not said that we would get all that leverage this year.
Operator:
Our next question comes from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum:
Can you guys talk a little more about your expectations for royalties, 8.5% in 2015? I think you suggested that in terms of mix partner brands would be at the high end of the historical range at least over the near term. Yet you expect royalties as a percentage of sales to be at about 8% in 2016. So just want to get some additional clarity on that.
Deb Thomas:
Hi Drew it’s Deb. I think it’s really just a mix. I mean we have such a strong entertainment driven mix of revenue this year. As our franchise brands continue to grow, we do expect that royalty number to come in closer to our five year average which was around that 8%. So that’s why as we look forward we believe we’ve got sustainability and our gross margin as our consumers are paying for innovation in our product and we’ve built some cost savings measures in there that we’re realizing now and our royalties will be closer to 8% than 8.5%. We think this year was just -- given the strength of STAR WARS as well as JURASSIC WORLD and MARVEL they were just higher than we expected they would be.
Drew Crum:
And then Brian can you comment on the performance of MAGIC during the quarter, any quantification in terms of sales growth and any noteworthy changes or variances in terms of the content strategy in ’16 relative to this past year.
Brian Goldner:
Yeah, MAGIC category grew for the full year. It grew very strongly in the fourth quarter; we talked about Battle for Zendikar being the most successful set launch. Just to remind everyone that MAGIC is really story-led, it’s much less responsive to the quarters or holiday seasonality, it’s really about the stories that we’re telling and we think the transition the teams’ taken the brand through this year and how we tell stories is very helpful to the brand as we go forward. So we continue to invest, improve and drive our online business. As Deb said, we would expect to see some revenues from the new MAGIC Next platform in 2017. But MAGIC is a long term growth driver for us and we’re very happy to have a brand like that also, and we’ll talk more about this on Friday that talks to and appeals to different demographic and psychographic that helps the company to expand our portfolio and deliver value and brands across a number of different demographic.
Drew Crum:
Just one last question from me, are you willing to share with the profitability or margin was for your emerging markets business in 2015.
Brian Goldner:
Emerging markets absent FX grew 15% and operating margin was a little bit lower mostly because of China as we’re investing in that business and then of course impacted by FX.
Deb Thomas:
The two of our biggest growth market this year absent FX continue to be Brazil and Russia, both growing over 20% absent FX. But the pressure of FX on those markets when you think the precipitous drop in their currencies that kept going on year along really put a lot of pressure on our emerging market operating profit.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Please proceed with your questions.
Jaime Katz:
I have a quick clarification actually, I think you guys had said that FX would be 15% to 20% of 2015 levels if those levels were at current rate. So is that right to think about as 15% to 20% of the 100 million incremental change?
Deb Thomas:
Yeah, I think what we are trying to highlight Jaime is that we don’t see the precipitous currency drops that we saw at the end of 2014 and into ’15. So our expectation of what our current rates are, we think they’ll continue to have an impact. Again particularly in countries like Brazil, which continue to have pressure on their currency of about a 100 million to revenue and about 15% to 20% of that would drop through the operating profit.
Jaime Katz:
And then are you willing to comment on advertising, the advertising spend outlook in the year ahead with royalties ticking up a little bit higher, what the offset might be?
Brian Goldner:
2016 and ’17 are both great entertainment years. In fact we’re sitting here today with more visibility, it’s a great entertainment and storytelling both from our own brands and our partners’ brands than ever before. And so we think advertising will remain below the 10% range that we’ve talked about historically. But it would be probably be in a range between where we ended last year and 10%.
Operator:
Our next question is from the line of Taposh Bari with Goldman Sachs. Please go ahead with your questions.
Taposh Bari:
Brian I guess just a color on STAR WARS appreciate the color in terms of contextualizing this year versus past movie years. Last we heard you were expecting a 50-50 mix from episodes between 2015 and 2016, is that still the case? And can you remind us or can you give us an update on how the US mix versus international mix of that property is trending versus the prior movie?
Brian Goldner:
Sure. So what we talked about was that in 2015 STAR WARS performed like a movie year, like other movie year, so it was very strong for us. And we also believed that STAR WARS can be equal in 2016 obviously rolling through the Force Awakens home entertainment window and then in to Rogue One. So we believe similar revenues. And I was looking at some of the detail of STAR WARS, and I think it’s rather interesting that prior to the movie release or if you take the full year numbers for STAR WARS, the US and Canada segment if you will, 56% revenues and international was 44%. However, if you look at the fourth quarter or more of the movie related revenues, the international segment revenues as a percent go to 54% and the US is 46%. So what we’ve said all along is that, as the brand benefits from more entertainment and benefits from more global movie releases that we would see a growth in that footprint, the global footprint of the brand, and we are in fact seeing that.
Taposh Bari:
Great, that’s helpful. And then just the other question I had was on capital allocations and M&A in particular. Can you just remind us what your criteria are for M&A as you think about acquisitions, and what your appetite in terms of making a transformational deal?
Brian Goldner:
We are focused on executing our brand blueprint strategy. We obviously have looked from time to time at opportunities to help us round that out to build our capabilities and we’ve spent the last 10 years doing that. So acquisitions like 70% of Backflip, our joint venture with the television network that’s continuing to improve its financial position, and we continue to remain open to ideas that enhance our strategic brand blueprint and the strategy that we’re executing. But we are very focused on executing our own strategy and really focusing in on how we build our business overtime. We have great brands in our portfolio and believe there’s lots of headroom for growth in our franchise brands and you’ll also see us introducing some new brands out of the box and new original brands over the next couple of years. So we think we are well positioned from a brand standpoint, but we do remain open to add on acquisitions that would help to enhance the strategic platform that we are running our brand blueprint strategy.
Deb Thomas:
From a capital standpoint, we also remain committed to returning our excess cash to our shareholders, and indeed we’re very pleased that our Board voted and we are able to report today an 11% increase in our dividends, because we do remain very committed to getting excess cash back to our shareholders.
Operator:
Our next question is coming from the line of Felicia Hendrix, Barclays. Please proceed with your questions.
Felicia Hendrix:
Brian if you could just go back to STAR WARS for a second because I just want to make sure I’m understanding what you’re saying correctly. You said STAR WARS was on par with prior years, so according to our notes that’s depending on how far back you look, somewhere between 500 million and 600 million and then you said half of that was in 2015. So I’m just wondering when you think about the kind of blend in 2015 and 2016 together is that what’s equating to the 500 million to 600 million or should be looking at the total and spreading it up. Just a little confusing to me thanks.
Deb Thomas:
What I was saying is that, just to give you a sense on an annual basis that STAR WARS for us in 2015 for the full year was comparable to prior movie years, and I might point to years like 2005 for example. And I was talking about the fact that if you took the full year number, you would see that the US was more represented in terms of the sale. So said differently, sales before the launch of the film were more oriented towards the US segment and less in international and as the movie entered the market in the fourth quarter, we talked about how the fourth quarter was about half of the total years revenues and that was more internationally oriented at about 54% versus the 46% for the US. We’re also seeing in 2015 Hasbro’s market share of STAR WARS growth fairly dramatically, because people are really responding to the innovation that we’ve brought to the product lines, to our role play which we’re selling incredibly well all lightsabers of different kinds including Kylo Ren’s lighsaber and then of course 3 and 3.25 inch scale action figure and of course our black series. Those are some of our top sellers and we’re rolling out new product and already have for 2016. We’ll continue to roll out new product throughout 2016 and we’ll make a transition more towards Rogue One for the back half of 2016, given the December movie release for Rogue One. And we do believe that 2016 can be comparable size to 2015.
Felicia Hendrix:
Deb just quickly, can you help us; I know it’s such a moving target, but you’ve given us some FX guidance in the past. Can you help us to think this through for 2016? You might have said that I might have missed it.
Deb Thomas:
Sure. We’re thinking that based on our current expected rates, we would have about $100 million negative impact to 2015 revenue, if you just apply those same rates with about 15% to 20% of that flowing through your operating profit. So that’s significant impact than 2015 versus 2014.
Felicia Hendrix:
And then you guys beat EPS nicely, but if you look at the reconciliation in your release your EBITDA seems to have come in lighter than consensus EBITDA. So I was just wondering how to reconcile that?
Brian Goldner:
EBITDA was in line with consensus, $856 million.
Felicia Hendrix:
For the quarter?
Deb Thomas:
I know we were actually pleased with our results for the quarter and for the year. So given our expectations they were in line.
Brian Goldner:
I think as we think about building our business, we really do think more annual and over three year basis than in any given --
Felicia Hendrix:
Okay, but there wouldn’t be like a strain like a line item or something that would make that difference right because you beat on earnings, I mean in fact it’s EBIT.
Deb Thomas:
Fair enough. Not that we aware.
Felicia Hendrix:
Final question just on SG&A, looks like it grew 18% year-over-year in the quarter. So just wondering how we should think about SG&A in 2016.
Deb Thomas:
On a full year basis we said we’ve got a couple of these investments which I indicated earlier we’ll outline a bit more on Friday at our meeting at Toy Fair. But a quite a few more of these investments that are continuing for the next few years before we start to see the revenue from it and that includes depreciation which is going to ramp down coming in ’18 from the new systems that we’ve put in. So we’ll highlight more of that and any other items that impact us of significance in SG&A line with compensation because of the performance of the year. But we’ll outline more about that on Friday.
Felicia Hendrix:
Would you say that compensation accounted for most of the year-over-year increase in this quarter?
Deb Thomas:
I would have to go back and look at the quarter, however again on a full year basis; we are in line from a percent of revenue standpoint of where we thought we would be at the beginning of the year.
Operator:
Our next question is from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler:
Deb, what if you could walk through, sort of the puts and takes we might see in the entertainment and licensing business in 2016 and how it differs in ’15. In the first quarter I’m assuming you’re not going to have the Netflix bump, but sort of like-for-like how we might at the two years.
Deb Thomas:
That’s very good that you picked up on that Eric, because you know it’s like my favorite term and I get teased about it a bit, but it is a bit lumpy in that business because of that. And I believe having the Netflix in the first quarter would have an impact. However, we continue to invest in that business and we saw good growth not just in the studio and Netflix business but in our consumer product licensing business. And the strength of our brands and the licensing is much more stable than that entertainment driven revenue, or those large deals that you can see from time to time. So overall, one of the reasons why we’ve expanded our operating profit is because of the expansion in our entertainment and licensing business, and we continue to invest in that business for the long term because we see not just the revenue growth but the operating profit expansion opportunities for the company as a whole.
Brian Goldner:
And on Friday we’ll outline for you as well our efforts particularly in digital gaming. We’re going to talk about some of the new titles that are around Hasbro brands coming from Blackfoot Studios as well as some of the other gaming efforts and that’s all resident in that segment as well.
Operator:
Our next question comes from the line of Tim Conder with Wells Fargo. Please go ahead with your questions.
Tim Conder:
A couple here, any quantification Brian that you can give us on NERF, again that was your largest revenue producer, just any type of quantification there? And then as it relates to DISNEY PRINCESS, was a little bit of this faster than anticipated. Again you just touched on it a little bit earlier here, the international shipment that you did in Q4 it seemed like at the analyst meeting in November that you said, hey we are going to let the channel clear and the material shipments would start in Q2; so any additional color there? And then finally the capital allocation question here. You guys have executed well on the strategy over the last several years, cash flow is good and you gave a very good outline here with the partner businesses staying sustainable and then what you’re doing on the licensing and your own brands. Can that operating cash flow number of approximating 500 million, should that expand in the not too distant future, given the visibility and sustainability?
Deb Thomas:
As we look at our cash flow number, we will talk about more about that on Friday. So we look forward to seeing you then and talking more about that then. With respect to the DISNEY PRINCESS and FROZEN business, we began very small shipments in the fourth quarter. I think we did talk about DISNEY’s DESCENDANTS being a good contributor to 2015, however we have been working very closely with Disney and our retail partners to ensure the channel’s in good shape for everyone and our expectation is, we’ll begin to ship that in a more meaningful way in 2016. But we only had very small shipments in 2015.
Brian Goldner:
In the first quarter we’ll work through the transition on PRINCESS. So we will be shipping PRINCESS product and you’re starting to see displays up and rolling the product out around the world and we’re very happy with the transition in working with Disney and our retailers, they’ve been incredibly supportive and we’re seeing some good early indications of how a product is selling, its selling quite well. And then if we talk about NERF, the brand was up both in the quarter as well as full year double digits, and the sell-through was very strong and it’s really around Modulus around N-Strike and around Zombie Striker, as kind of the top performers for the years and then of course NERF Rival which is launched in a couple of countries in the world that are out in a few more as we move forward that more. This is a little bit more of the paintball like paint play pattern that we’re rolling out in markets around the world. So again the brand is our top brand at the company, and we just wanted to give that perspective because as we had created the franchise brand strategy many years ago, we believe that those brands were capable of growing to first hundreds of millions of dollars and then overtime even larger and NERF and PLAY-DOH are great examples of brands that have grown significantly over the last few years and they are among the top brands of the company.
Tim Conder:
Still clearly over double digit percent of revenues this -.
Brian Goldner:
Yeah, double digit percent of revenues.
Operator:
Our next question comes from the line of Gerrick Johnson with BMO Capital. Please go ahead with your questions.
Gerrick Johnson:
In the past you weren’t shy about giving us the actual Star Wars revenue numbers, so maybe you can give us that as oppose to close to what it used to be. NERF just clarification, is that your largest owned brand or is it the largest brand in the portfolio if you include partner brands. And then lastly on entertainment and licensing, I think you commented that MY LITTLE PONY is your biggest licensed brand. So is that the largest contributor to entertainment and licensing revenue and what’s the percentage of the total there?
Brian Goldner:
On Star Wars I think I gave some pretty good guidance that Star Wars was very similar to 2005 last movie year. We used to give out specific percentages of revenues for a whole host of reasons; we’d no longer feel that that’s specifically required. So I’d rather just give you some guidance up against the prior movie or NERF. It is the largest brand that has brought if you include all brands including franchise and partner brands, every brand. It’s the largest brand in our portfolio.
Gerrick Johnson:
And MY LITTLE PONY entertainment?
Brian Goldner:
On MY LITTLE PONY we’re talking about the licensing income. So this is within the entertainment and licensing segment our new rebranded team consumer product personnel generated the largest amount of revenues from MY LITTLE PONY business up significantly versus a year ago and that’s what we were referring to and no I’m not going to give you a percent as it relates to E&L.
Operator:
Our next question comes from the line of Jim Chartier with Monness Crespi Hardt. Please go ahead with your question.
Jim Chartier:
I just want to talk about the segment operating margins, yes indeed a really good progress in North America over the last couple of years and recognized that international’s been impacting by FX. A couple of years ago at International’s pretty similar to North America. Can you bridge the gap between international and North America at current exchange rates? Is the North America margin sustainable and what would the drivers be with getting international closer to North America?
Brian Goldner:
We made changes in our North American operation back in 2012 and reorganized that business in working with our retail partners. We believe that North American profitability is now at a new level and it’s relatively sustainable. Obviously there’ll be ups and downs overtime by bits, but overtime it can also grow as we continue to leverage our brands. International is just impacted by FX and may be Deb you want to talk absent FX where arte those margins because they are very healthy margins absent FX.
Deb Thomas:
Yeah, absolutely. Every one of our components of our International segment were up absent FX, and operating profit was also negatively impacted because of the FX impact. But again, so much of this year in the segments as well, product mix had a big impact on operating profit for the segment as well as the cost savings and we continue to get cost savings through ongoing initiatives. As you know, we had a $100 million cost saving initiative a few years back which we completed in 2015, but ongoing cost savings has always been a part of our business, and many of the things you’ve seen us invest and then are running through some of the lines like product development and then SG&A are ongoing investments to further decrease cost throughout our business including in our international segment.
Jim Chartier:
In the past, international’s been about 300 basis points lower than North America, now it’s over 600 basis points lower. Again if FX break-stay where they are do you believe you can get that margin close to 300 basis points differential in the future.
Deb Thomas:
Well we continue to make investments in the business to really reflect things in the currencies and to take cost out of the business of where we are actually incurring our revenues. So overtime, our expectation is that you’ll see more of our margins in the different operating segments come closer to each other. Now if you think about international, you’re in a lot of different markets though. So just by their own nature they’re going to have slightly administrative expenses. So will they ever be 100% the same? I don’t know. But they’ll move closer overtime based on all the initiatives are undertaken in the company.
Brian Goldner:
We’ve seen some great growth in several of the emerging markets we talked about, north of 20% growth in Russia and Brazil. In China this past year, our largest brand in China continues to be TRANSFORMERS, so you’re up against the movie here. I think that has more of a temporal impact in the year and overtime I would expect the trends that we’ve seen in our emerging market business and profitability to continue continued improvement for the company average operating profit margin. And as Deb said, there’s some puts and takes overtime as we continue to expand our capabilities, but we’re [trending][ph], right.
Operator:
Our next question comes from the line of Lee Giardano with CRT. Please go ahead with your question.
Lee Giardano:
Can you talk a little more about your expectations for Transformers and how the content cycle for that brand looks in the coming years?
Brian Goldner:
The brand performed very well for us in a non-movie year coming off of 2014’s movie, it was down much less than one expects. We’ve talked a lot about what brands do in the years following movies and TRANSFORMERS really bucked that trend for the full year being down about one-third versus typical more closer to 50%. So the television and other entertainment has really helped to support the brand and help drive our brand globally, and I’ll give you some more color on our entertainment plans, what’s coming out of the writers room and plans for Transformers, theatrically by Friday.
Operator:
[Operator Instructions] If there are no other additional questions at this time, I will turn it back to Ms. Debbie Hancock for closing remarks.
Debbie Hancock:
Thank you Rob and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management’s prepared remarks will be posted on our website following this call. Our investor event at Toy Fair is been held this Friday February 12, and our first quarter 2016 earnings release is tentatively scheduled for Monday, April 18. Thank you.
Operator:
This concludes today’s conference, you may disconnect your lines at this time, and we thank you for your participation.
Executives:
Debbie Hancock - VP, Investor Relations Brian Goldner - Chairman, President and CEO Deb Thomas - Chief Financial Officer
Analysts:
Taposh Bari - Goldman Sachs Sean McGowan - Oppenheimer and Company Steph Wissink - Piper Jaffray Eric Handler - MKM Partners Lee Giardano - Sterne, Agee Jaime Katz - Morningstar Drew Crum - Stifel Tim Conder - Wells Fargo Gerrick Johnson - BMO Capital Markets
Operator:
Good morning. And welcome to the Hasbro's Third Quarter 2015 Earnings Conference Call. At this time, all participants will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our third quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Today's discussion will exclude from the third quarter 2015 a pretax gain of $9.9 million or $0.06 per share from the sale of manufacturing operations and from last year’s third quarter a pretax charge of $11.6 million or $0.06 per diluted share related to the restructuring of the company’s investment in its television joint venture. Both are being excluded as they do not speak to the underlying performance of Hasbro. A reconciliation to reported amounts is included in the earnings release and presentation accompanying this call. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans, anticipated product performance, business opportunities, plans and strategies, the potential impact of foreign exchange translation, costs, our financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q and today's press release, and in our other public disclosures. You should review such factors together with any forward-looking statements made on today's call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. The execution of our brand blueprint is delivering underlying growth across brands and geographies. As evidenced by our gains in market share and consumer takeaway this year, our teams are successfully creating the world's best play experiences for consumers around the world, despite the challenging currency environment. Underlying revenues grew 9%, but the growth was offset by a negative $132 million impact from foreign exchange. The strength of consumer demand was evident across our segments. The U.S. and Canada segment increased 6% and the international segment grew 14%, both excluding the negative impact of foreign exchange. The emerging markets continued to post double-digit growth absent FX. While the economic environments in these markets are challenging, we continue to believe in the growth opportunity in the strategically important countries over both the short and long-term. Consumer demand for our brands has remained very strong throughout 2015, with many emerging and developed markets, including the U.S., U.K. and Germany posting double-digit point-of-sale gains this quarter. This demand was evident across categories. In the U.S. and U.K. point-of-sale increased double digits in the Boys, Games, Girls and Preschool categories. In several countries point-of-sale also grew in all four categories. Retail inventories are well-positioned to support demand for the holiday season, with increases in inventory focused on new initiatives and growing brands. We continued to see strong demand for Hasbro brands. Absent foreign exchange, Hasbro Franchise brands increased 4% in the third quarter, with NERF, PLAY-DOH and MONOPOLY posting the largest revenue increases. Over the first nine months of the year, Franchise brands were up 8% absent FX. TRANSFORMERS was down given the difficult comparison and LITTLEST PET SHOP was flat, despite growth in the U.S. The other five Franchise brands each reported growth in constant currency in the nine months period. NERF is having another outstanding year, with strong innovation driving the core, as well as new initiatives, including NERF Modulus and Rival both off to a strong start. PLAY-DOH's creative play continues to appeal to global consumers. We celebrated the first ever World PLAY-DOH Day on September the 16th and we are supporting new fall initiatives, including Crazy Cuts and Cupcake celebration. The growth in these brands helped offset the decline in TRANSFORMERS. Last year the brand benefited from the TRANSFORMERS
Deb Thomas:
Thank you, Brian, and good morning, everyone. Over the first three quarters of the year, we drove growth in constant currency across brands and geographies, good profitability and strong cash generation, despite the challenging economic environment in a number of our international markets. Year-to-date, foreign exchange has negatively impacted revenues by $266 million and operating profit by $62 million, and we expect it will continue to be a difficult comparison going forward. In the third quarter alone, foreign exchange impacted revenues by a negative $132 million and operating profit by a negative $33 million. Approximately, 18% of the topline impact fell to net earnings in the quarter. Pricing and hedging programs helped offset some of this negative impact. Even with this challenge, we’ve generated $497 million in cash over the past 12 months and ended the quarter with $551 million of cash on the balance sheet. While underlying profitability has grown, we continued to strategically invest in growing our brands and improving the efficiency of Hasbro, while returning excess cash to shareholders. Through the first nine months of the year, we returned $241 million through our dividend and share repurchase program. Looking at our segments for the third quarter, revenues in the U.S. and Canada segment increased 5%. Growth in the Boys and Preschool categories more than offset a decline in the Games and Girls categories. Growth in Franchise Brands NERF, PLAY-DOH, and LITTLEST PET SHOP along with shipments of STAR WARS, JURASSIC WORLD and DISNEY’S DESCENDANTS more than offset declines in TRANSFORMERS, FURREAL FRIENDS and FURBY. Consumer demand in the U.S. remained strong, with point-of-sale increasing double digits across all product categories. Given the departure of Target in the region, Canada point-of-sale was negative. Additionally, foreign exchange had a 1% negative impact on the segment revenue for the quarter. Operating profit in the U.S. and Canada segment increased 10% to 23.3% of revenues. Higher revenues more than offset higher expenses, including our continuing investment in MAGIC
Operator:
Thank you. [Operator Instructions] Thank you. Our first question is coming from the line of Taposh Bari with Goldman Sachs. Please go ahead with your question.
Taposh Bari:
Hey, everybody. Good morning and congrats on a well-executed quarter.
Brian Goldner:
Good morning.
Taposh Bari:
Brian, good morning. I wanted to ask you, Brian, first about just review on the Toy industry as we head into holiday, seems like the data industry-wide is very healthy this year against the pretty benign consumer backdrop. So, hoping to get your view on what you think is driving that outside of the slate, obviously, that’s being a big driver. How you think retailers are positioned on the category, are they increasing shelf space? And finally, what the role of e-commerce is playing and how that’s evolving within your business?
Brian Goldner:
Yeah. So, first of all, you are right, the trends that we see and the data that we have would indicate that the Toy industry year-to-date is up high-single digits, and we see that as boding well as we get into the holiday season and continues our trends. Our POS across the board is particularly strong up double digits in most markets that we operate in, high-single digits in a few places and in the U.S. across categories is up significant double digits in every category of our business. What we’re really seeing from a retailer standpoint is that space at retail is increasing, our space is increasing, and they are very focused on the major brand initiatives that we have both franchise brands and partner brands for the holiday season. And while we see significant pace of growth at brick retailers and omnichannel retailing and online we are seeing growth that's 2 to 3 times that rate in terms of growth. So a very significant growth rates in the online space and the omnichannel space and all retailers are participating in that growth to some degree. And so I would say overall we continue to feel like the consumer is finding our products and our brands, and that that there's a lot of currency effects that are happening at this time, and obviously, different macroeconomic issues in some of the emerging markets, but if you strip out what’s going on there and take out FX, we are growing double digits in the emerging markets both in the quarter and year-to-date. So we continue to believe that those markets play a essential role in our growth and we are seeing again underlying profitability increase in those markets as well. So I'd say, overall, we feel that industry is seeing growth and that we are participating in that growth. And finally, our market shares in 10 of our 11 markets have grown year-to-date with only one market being slightly on par with the industry growth, which is fairly robust so far year-to-date, that’s Mexico. But everywhere else where we get market share data we are growing.
Taposh Bari:
Good to see. And just a quick follow-up on the Girl segment, I guess, there are 2 -- it seems like there were 2 points of decline there, FURBY, which has been the case for a while now, MY LITTLE PONY. So can you just elaborate on those points, FURBY, how much longer are we going to see pressure out of that brand. And MY LITTLE PONY, if you can just elaborate on revenue decline there? Thanks.
Brian Goldner:
Yeah. I’ll give you a perspective on FURBY. It was a very big brand for us last year. In fact, Q3 last year sales in dollars was bigger than the first two quarters and represented about 37% of 2014’s revenues. Fourth quarter of 2014 FURBY’s revenues were 31% at the full year. So we’re going to see those headwinds through the end of the year. So it was very significant dollars. In Q3, we’re happy to see that our gross POS is up double digits. In MY LITTLE PONY, the core MY LITTLE PONY business, the pony’s part of the business, Friendship is MAGIC is up in the quarter and MY LITTLE PONY year-to-date is up a bit. It’s really in the timing of EQUESTRIA GIRLS. The special went on the air in September 17th and the translation and placement of that special are happening throughout the fourth quarter in many markets around the world. I think in many ways it sort of reinforces our belief that programming support that’s over the full calendar year is essential as you look at content storytelling and that it's a little more challenging to put out a one-time per year special, although we do have lots of streaming short videos and other elements to support the EQUESTRIA GIRLS product line. It does impact our timing on that -- on that part of the business certainly.
Taposh Bari:
Hey good luck this holiday.
Brian Goldner:
Thanks.
Operator:
Our next question is from the line of Sean McGowan with Oppenheimer and Company. Please proceed with your questions.
Sean McGowan:
Thank you. I've a couple if I can. Can you quantify in greater detail how much of the negative impact of currency you were able to offset through the hedging and what's your outlook for that as a benefit going forward?
Deb Thomas:
Good morning, Sean.
Sean McGowan:
Good morning.
Deb Thomas:
From a hedging standpoint, we did say we were able to -- you know between pricing and hedging of our product, able to offset some of the foreign exchange impact while -- which is why we only had about 18%, kind of, fall to the bottomline. We do remain well hedged for the rest of this year as we had talked about. We hedged to protect our pricing and we’re hedged about the same level as we were at the end of last year. So we expect to continue to have solid hedges to allow us to keep our pricing where it is, where there is obviously good consumer demand for it out there in the marketplace.
Sean McGowan:
Thank you. Curious about some something that kind of echoes what Mattel was talking about last week and that is that in a couple of properties and in your case perhaps more than a couple of properties, you are seeing very strong POS and yet the declines in shipments. So what do you think the retailers are thinking, are they putting off taking deliveries and do that increase the risk in the fourth quarter?
Brian Goldner:
No, we’re really seeing our -- several of our brands have grown in the quarter. A few of the brands are restaged to be a bit later in the year. Also I think you're just seeing the impact of foreign exchange on some of the shipments. And so for example, Games, if you take absent FX Games are flat in the quarter and up low single digits year-to-date that's not what’s indicative of of the underlying or as reported results. I think as we look brands like NERF were up significantly, PLAY-DOH in the quarter up significantly, MONOPOLY and several of our games up. So I think it's a matter of certain brands being staged starting the third and going into the fourth quarter and other brands being staged closer to the fourth quarter. Many of our games initiatives really come out into the fourth quarter, more consistent with the timing of consumption of the games. Several of our Girls initiatives happen a little bit later because of the price points like StarLily within FURREAL FRIENDS, which is a higher priced item and more consistent with being a holiday item. And as we continue to make improvements in the supply chain and work with our retailers, I do think that we’re able to deliver more just-in-time inventory against the greater growth in linear feet and it’s probably our capability and partly their desire to have product that hits more closely aligned with the holiday season.
Sean McGowan:
Okay. Thank you. I’ve some quick ones to conclude. Was Magic up in the third quarter? And finally Deb can you give us a guidance on the full year expectation for program cost to amortization, is that still expected to be in line with last year’s level?
Brian Goldner:
Yeah. So, MAGIC, year-to-date was down a bit in the third quarter. And I think one of the things we will continue to talk about with our analyst community and our own constituencies is the fact that MAGIC is really focused around storytelling. And so what we are going to see as I look out over the near and medium-term future is some up-and-down quarters that are more about the storytelling that's being done in any particular time rather than some of the seasonality because as we know that MAGIC really doesn't abide by the same similar seasonality than rest of our business. So, year-to-date up a bit, in the quarter down a bit but again, we've seen very robust takeaway during the quarter, lots of pre-release activity, lots of interest in the brand, total number of gamers and players up. And so I think it's just a matter of when the storytelling’s hitting and then, of course as you remember, so much of that business is done outside our traditional channels of retail, more in the traditional Hobby Stores. And the number of Hobby Stores that are carrying MAGIC
Sean McGowan:
Okay. Thanks.
Deb Thomas:
And as far as the program production amortization, we continue to expect it to be around like 1-ish percent of revenue.
Sean McGowan:
Okay. For the full year?
Deb Thomas:
For the full year, yes.
Sean McGowan:
Okay. All right. Thank you very much.
Brian Goldner:
Thanks.
Operator:
Our next question is from the line of Steph Wissink, Piper Jaffray. Please go ahead with your question.
Steph Wissink:
Thank you. Congratulations on a good quarter. Our question really relates specifically to Star Wards brand. I’m curious if you can just talk a little bit about the quarter. How that performed relative to your plan and any initial insights from the sales mix? And then just secondly, we are observing some rebalancing within the category post Force Friday. It seems like action figures are actually gaining a bit more space on the shelves. I’m curious if that’s also how you had planned the business. You had guided maybe a bit of incremental surprise to the upside with respect to how the POS looked coming out of Force Friday. Thank you.
Brian Goldner:
Steph, good morning. If you look at the Star Wars business, clearly, we performed quite well during Force Friday. We talked about the numbers of both action figures and role-play being 42% of the business. Up till September 28, where we have data and we only have data for two markets, early data which we work with NPD to get and that was in the U.S. and U.K. Our business is actually ahead of the retail sales increases we are seeing overall in Star Wars. And I would say, overall, Star Wars is at the high-end of our range of expectation for revenues this year. So, we had a range of expectations and Star Wars is performing at the high end of that range. It's incredibly encouraging. We're seeing great rates of sale, but I would also add that contributing to our boys business and sometimes lost in the array of entertainment initiatives that are certainly supporting our business, Nerf is having an outstanding year and was up significant double digits in the quarter and year-to-date. And we are seeing great growth there both in the core Nerf business as well, a lot of our new initiatives like Modulus and Nerf Rival. So it's a great balance between some of our partner brands like Star Wars. Year-to-date, Marvel is really contributing, both year-to-date and in the quarter, Jurassic World is contributing. So again, it's strength to strength between our own franchise brand as well as our partner brands.
Steph Wissink:
Thank you. Then just one follow-up, Brian, if you could talk a little bit about the Disney Princess business. You will receive that license early next year. How should we think about the flow of product into the channel over the course of the first 12 months of that license?
Brian Goldner:
Well, there will be a transition period, certainly in the first quarter of next year as other product sells out and through. There is a period where that can occur and then we will be shipping in, so I imagine in the first quarter, we will have a transition period in working with our retailers to make that as streamline as possible and as efficient as possible. But I certainly believe there will be a transition period. And then beyond that, the innovation that we’ve put into the product line, the partnership we have with the Walt Disney Company and our response from global retailers has been outstanding. So, I think longer term, the brand is well poised to perform exceedingly well and probably better than it has historically.
Steph Wissink:
Thanks for the added color. Best of luck
Operator:
Our next question is from the line of Eric Handler, MKM Partners. Please proceed with your question.
Eric Handler:
Yes. Thanks a lot. So, with MAGIC
Brian Goldner:
Yeah. First, let's talk about TRANSFORMERS. Year-to-date TRANSFORMERS is actually bucking the trend of a typical boys action property the year following the movie. In fact, it's down by just over a third, which as you know is far better than one would expect in a non-movie year, and that's because the amount of entertainment. We're also seeing in our preschool TRANSFORMERS, growth year to date in Preschool TRANSFORMERS are TRANSFORMERS rescue bots product line and being supported again by content. Our licensing year-to-date for TRANSFORMERS is up. So I think maybe we need to take a broader perspective on the performance of TRANSFORMERS and look more globally because it’s performing quite well and in non-movie year, certainly it’s down in the quarter and down more typical in the more typical range in the quarter. Bu again, I think the teams done a great job, great innovation and expanded product line and again down below those trends one would expect. In terms of MAGIC
Eric Handler:
Very helpful. Thanks. Thanks a lot Brian.
Operator:
Thank you. Our next question is from the line of Lee Giardano with Sterne, Agee. Please go ahead with your question.
Lee Giardano:
Thanks. Good morning, everyone. So excluding Star Wars, I hope you can talk about any early reads on potential hot toys must have as holiday product lineup? Thanks.
Brian Goldner:
Wow, that's a big question. So, if I look where we are in the third quarter, what was we are seeing is a great double-digit growth in POS. Let’s just use the U.S. for example, double-digit growth in our Boys category, in our Girls category, in our Preschool business, in our games business and our franchise brands. So we're really seeing in a way a great product offerings that are being well received by consumers, thus far albeit, we are now into the fourth quarter. So the NERF brand performing very well in the quarter and year-to-date. Obviously, JURASSIC WORLD is being a very strong contributor. MY LITTLE PONY has several new initiatives both core MY LITTLE PONY as well as EQUESTRIA. LITTLEST PET SHOP has performed very well in certain markets and we've been clearing out old inventory to perform better in other markets as we go forward. We’ve got in FURREAL FRIENDS, a great holiday product, a StarLily. So that’s been quite good. And then our PLAY-DOH brand has performed exceedingly well throughout the year and we have a number of new initiatives coming into the holiday, PLAY-DOH’s up and up double-digits as well, both in the quarter and year-to-date. So I would say that you’re seeing great strength in our brands and our business across a number of brands and a number of new product initiatives.
Lee Giardano:
Great. Thank you very much.
Operator:
Our next question is from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz:
Good morning. Thanks for taking my question. I’m curious about the effectiveness of your advertising. It looks like last couple of quarters, it’s been down a little bit. And I’m wondering if some of the content creation has been able to substitute in the spend. And how you guys think about that going forward?
Brian Goldner:
If you recall, we’ve talked a lot about how we sort of view our own content creation, our advertising and then, of course, royalties paid as all points, if you were marketing because we have big partners out there who are creating great content as well. We’re also seeing an overall trend toward more digital marketing. We’re certainly spending more in digital, particularly in developed economies and we’re quickly increasing our digital marketing where available in more of the emerging market. On average, digital marketing cost less out of pocket and is more targeted. But again, I think that overall I would still use and guide you toward roughly 10%, 8S ratio in advertising over time. But certainly in a major entertainment year we have the opportunity to focus on our own entertainment and content, as well as our partners entertainment, which helps to deliver our sales for the year.
Jaime Katz:
Okay. And then for girls, can you talk a little bit about your product pipeline as we lap the FURBY sales or you think there might be some bright spots in the period ahead?
Brian Goldner:
Sure. If you look at the brands, our new BABY ALIVE offerings are performing quite well out of the gate. Our FURREAL FRIENDS StarLily coming into the holiday should be quite successful. And we feel very good about it and the early reads are quite good. In MY LITTLE PONY, several new initiatives coming both in the core MY LITTLE PONY as well as EQUESTRIA GIRLS. PLAY-DOH DOHVINCI has performed well year-to-date -- is up year-to-date and coming into the holiday season we see that as a great news segment for the brand. And then you'll see several new items in NERF REBELLE coming into holiday as well. Then we should also talk about DISNEY DESCENDANTS. DESCENDANTS is off to a great start. The DCOM movie launched end of July and it's rolling out around the world and to different markets but where we have launched DESCENDANTS, it’s performing exceedingly well. So again, another addition to our girl’s portfolio and lineup. It’s really unique and differentiated and great storytelling. And as you may have read, they've announced another DESCENDANTS television movie coming 2017. So I think as we look forward into 2016 and ‘17, lots of great new girls product, both from our own franchise brands as well as great partners. And we talked earlier about, of course, the introduction of Disney Princess and Frozen coming into 2016.
Jaime Katz:
Great. Thank you so much.
Operator:
Our next question comes from the line of Drew Crum with Stifel. Please proceed with your questions.
Drew Crum:
Okay. Thanks. Good morning, everyone. So Deb, I think on the last call, you talked about investments being more prominent because they were used in the second half versus the first half. Is this in reference to capital spending or is this something that we should see flow through the income statement in the fourth quarter because I look at your OpEx in the third quarter, it’s less than 2%, whereas in the first half was up 4%. So just want to get some clarification around that?
Deb Thomas:
Good morning, Drew. I think you’re seeing it really in both places. If you look at our CapEx, it’s turning a bit higher than it has in the past. And in there you can see the investment we’re making in system. But there is also a piece that’s flowing through our P&L. We have a bit flowing through product development but the largest piece is through the SG&A line. And really as we talk about our investment in MAGIC
Drew Crum:
Got it. Okay. And then, just, lot of press coverage on YO-KAI WATCH and your relationship there? When did you guys begin shipping that product? And Brian, just in terms of expectations, how does this compare to BEYBLADE, just a Franchise that could do BEYBLADE like numbers when you initially launched back in 2011? Thanks.
Brian Goldner:
So, I think, the place to look for YO-KAI WATCH is to what’s occurred in Japan. It’s been a very successful brand for some period of time in Japan. The TV episodes have just begun airing and we’ll begin shipping in the next little while, I think most of the impact occurs or more of the impact that would occur in the first quarter of 2016, but that probably a little bit happening in the fourth quarter this year. But as you recall, when we first launched BEYBLADE, it takes a number of months to inculcate play pattern to get be awareness up around the brand and we take a long view of property like YO-KAI WATCH. It’s been very successful, it really is very unique and differentiated in the marketplace and it’s something that we are very looking forward too. I don’t want to try to size it for you. But, I would tell you that, certainly, has been very successful multiple years in Japan.
Drew Crum:
Okay. Just one, last one, appreciating the lack of seasonality with MAGIC, can you just remind us what’s the card cadence looks like for the fourth quarter over the next couple of quarters?
Brian Goldner:
Well, we continue to have new releases coming in the fourth quarter and obviously, into 2016. I don’t want to try to again size the card releases that’s part of the fun for the fans and gamers is to hear from the brand as to what the card releases look like. But, I think, that the way to view the brand is on an annual basis versus quarter-by-quarter, because of the way the storytelling is done and the way the card releases are set and the tournaments that are associated with the brand. And overtime we believe that MAGIC Online will play greater roles as our investments start to take hold and certainly as we look out to 2017 and beyond, we expect to have a more robust systems that are enable more concurrent play online and to run even more robust online tournaments post or in 2017 and beyond. So we'll continue to build on the Analog business, number of releases coming and again as you know this year we have gone to a different kind of release schedule and you’ll continue to see the team evolve creatively into 2016.
Drew Crum:
Okay. Thanks, guys.
Operator:
Our next question is coming from the line of Tim Conder with Wells Fargo. Please go ahead with you questions.
Tim Conder:
Thank you. Brian, given your comments on Star Wars and it’s kind of tracking at the high-end of your retail expectations? You had said before that you see the sales balances between 2015 and ’16? I guess, maybe an update on that and then, did that statement just for clarification purposes? Did that statement include only The Force Awakens or also factor in Rogue One?
Brian Goldner:
It’s -- Rogue One is for holiday next year 2016.
Tim Conder:
Right.
Brian Goldner:
So we are really -- I am really talking about the overall Star Wars business that includes both Rebels, as well as The Force Awakens product this year and into next year. We don't really have an update relative to the split between 2015 and ’16. What we are just seeing is that the brand is performing both in shipments and sell-through at the high-end of our range and we will have to wait and see as to that rate of sale as we get in through. We certainly believe that 2016 Q1 and Q2 as we go through and lots of young people get to see the movie. Remember we are still two months out from the movie. So that's going to have a major impact, then we get into the first quarter where lots of people now having enjoyed the movie and putting it in context with the other movies that have been out there. And then at some point to be announced there will be home entertainment window as well that will continue to spur the brand along. And so not ready to update any broad guidance around the split between ‘15 and ’16. Just wanted to report that we've seen very robust sales that our part of the business is tracking ahead in terms of retail sales versus Star Wars overall, and that overall shipments and retail sell-through at the high end of our range.
Tim Conder:
Okay. You had also commented on how your just in time ability has improved even with broaden distribution. Can you, any type of quantification of how much revenue that maybe shifted from third to fourth quarter? The competitor gave some commentary on that from what they thought from their business on Thursday. Any quantification you can throw out here?
Brian Goldner:
No. I don’t think that trying to quantify that at this point would be prudent. I do think that you're seeing a lot of new initiatives coming into the fourth quarter as you would expect. I think what’s heartening to see is that both in Q3 as well as year-to-date, our categories of brands and products are selling very well and our POS has remained strong throughout the year and continues to be strong. I'd also tell you that in many instances our POS has strengthened in the third quarter versus the year-to-date numbers. So again we’re seeing momentum build and again I’m not going to size Q3 versus Q4.
Tim Conder:
Okay. And into somewhat profitability-related questions here. How do you see, this is a follow-on to the prior question related to the Princess business. How do you see that profitability ramping in ‘16 and ‘17. And then also are you seeing any benefits to expect this year from lower transportation costs and then other input cost benefits in ‘16, given the typical delay that you have with the vendors and contract pricing?
Brian Goldner:
If you look I listed some product input cost. The single biggest cost input to our cost of goods is labor. And we continue to see labor inflation rates in the double-digit range. We have seen a slight decrease in the cost of certain types of resins over the period since the end of 2014. But they tend to be more nominal and they run in arrears to whatever the petroleum or gasoline costs prices are out there as you know. But I'd say overall, we haven't seen any significant surcharges in shipping and getting a bit of pickup there. But I wouldn't say there is anything nominal.
Deb Thomas:
Yeah. We do tend to lock in our contracts on a one-year basis. So kind of what you’re seeing now is we’ve locked in our -- certainly our shipping contracts probably back in the springtime. So whatever benefits you’re seeing, you’re seeing them in that as well. But with respect to Princess, so that’s a great question. So if you think back and then you followed us for a while but for those who haven’t, if you think kind of that to one we took on the MARVEL license, which is just a great partner brand of ours. You do tend to see as revenues begin to ramp, profitability also ramps. We’ve invested a lot in product development. Brian mentioned we have wonderful innovative product coming next year. And you’ll see that over time as we experience more revenue with the license and people become acquainted better with our product line, we will see profitability ramp much like we saw with the MARVEL line.
Tim Conder:
Okay. And one last on FURBY, just can you remind us how big that was in ‘14?
Brian Goldner:
I don’t think we ever told you to begin with. So I don’t I can remind you.
Tim Conder:
Okay.
Brian Goldner:
But what I would say to you, it was a significant brand for us both in 2013. It continued to be a very big brand for us in 2014. I tried to size for you the percent of revenue that we experienced in each of the quarters. And I said that FURBY in the third quarter was 37% last year in 2014, 37% of the dollars were done in the third quarter and 31% of the dollars were done in the fourth quarter. So clearly, the headwind will continue through the remainder of this year.
Tim Conder:
Okay. Thank you both.
Operator:
Thank you. Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please go ahead with your questions.
Gerrick Johnson:
Hey. Good morning. I was hoping…
Brian Goldner:
Good morning.
Gerrick Johnson:
…you could help us with the breakdown of Star Wars shipments between domestic and international either dollars or local currency or whatever you can provide?
Brian Goldner:
The Star Wars brand is off to a very good start everywhere. I’m not going to right now give you the specific breakdowns, domestic to international. But we believe over time the brand becomes increasingly global. I talked a little bit about that earlier and we've seen that over time with our Marvel business. But as we continue to develop the brand and as the brand becomes even more familiar to new consumers in the international markets, in emerging markets, we believe it gets even more global in scope. But so far it's off to a very good start around the world.
Gerrick Johnson:
Okay. And you said it was tracking towards the high end of your plan. Can you tell us what your plan was for shipments between the third and the fourth quarter?
Brian Goldner:
We are not going to talk about shipments between third and fourth quarter, but it is tracking at the high end of the plan. And I guess I’d give you some broad -- I will give you some broad guidance between international, domestic, it's about 50-50, so that there is uptick in both international as well as domestic market.
Gerrick Johnson:
Okay. Okay. That’s what I was shooting for because there is just so much uncertainty. It’s just helpful to get those kinds of breakouts. Thank you.
Brian Goldner:
Yeah. But I think what happens over time, you see it in our TRANSFORMERS business, you’ve seen it in the Marvel business over time, it gets even more developed in international markets and maybe you get to introduce the brand at the emerging markets in places where it doesn't have as long history or is not as well known. So, I think over time, pertains good things. And I just don't feel at this moment, I would talk about the cadence of shipments between third and fourth quarter. But I’ve tried to give you some sense in real-time that the brand is performing very well, that our part of the brand is ahead of overall retail for the brand and our products are on the top of many retailers, our toy lists as well as consumers wanting to buy list for the holiday and it’s at the high-end of our range, both in terms shipments as well as retail sales relative to our expectations.
Gerrick Johnson:
All right. Great. Thank you.
Operator:
Thank you. At this time for closing comments, I will turn the floor back to Ms. Debbie Han.
Debbie Hancock:
Thank you, Rob and thank you, everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Our Investor Day is scheduled for November 16th at our headquarters in Pawtucket, Rhode Island and we hope that you can join us. If you require any information on the event, please contact Hasbro Investor Relations. Thank you.
Operator:
This includes today's teleconference. Thank you for your participation. You may now disconnect your lines at this time.
Executives:
Debbie Hancock - Vice President-Investor Relations Brian D. Goldner - President, Chief Executive Officer & Director Deborah M. Thomas - Chief Financial Officer & Executive Vice President
Analysts:
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker) Eric O. Handler - MKM Partners LLC Felicia Hendrix - Barclays Capital, Inc. Taposh Bari - Goldman Sachs & Co. Gerrick L. Johnson - BMO Capital Markets (United States) Drew E. Crum - Stifel, Nicolaus & Co., Inc. Tim A. Conder - Wells Fargo Securities LLC Jim A. Chartier - Monness, Crespi, Hardt & Co., Inc.
Operator:
Good morning, and welcome to the Hasbro's Second Quarter 2015 Earnings Conference Call. At this time all parties will be in listen-only mode. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I would like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock - Vice President-Investor Relations:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our second quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Today's discussion of net earnings and EPS will exclude from last year second quarter results an unfavorable tax adjustment of $13.8 million or $0.10 per share as it does not speak to the underlying performance of Hasbro. A reconciliation to reported amounts is included in the earnings release and presentation accompanying this call. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans, anticipated product performance, business opportunities, plans and strategies, the potential impact of foreign exchange translation, costs, our financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q and today's press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today's call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian D. Goldner - President, Chief Executive Officer & Director:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. The positive momentum in our business continued in the second quarter and throughout the first half of 2015 with strong underlying demand in our Franchise and Partner brands, across geographies. While foreign exchange clearly had a negative impact on our reported results, absent foreign exchange, second quarter revenues increased 5% and the International segment grew 9%. We spoke with you in April about several challenges we faced in the second quarter, including the anniversary of TRANSFORMERS
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Thank you, Brian, and good morning, everyone. In both the second quarter and throughout the first six months of the year, we experienced good momentum in our brands, improvement in our underlying profitability, and a strong balance sheet. Over the past 12 months we've generated $581 million of operating cash flow and we ended the quarter with $858 million in cash. We continue to make important investments back into our business, in particular into strategic brands and new systems while also returning excess cash to shareholders. Through the first six months of the year, we returned $158 million through our dividend and share repurchase program. As evidenced by our reported results, the foreign exchange environment remains challenging but growth in our brands and strong consumer demand supported by the pricing and hedging actions we've taken to help offset the negative currency impact is enabling us to effectively manage the challenge. Our International teams have done a great job in understanding their markets and its needs during this time. Looking at our segments for the second quarter, revenues in the USA and Canada segment increased 1%. Growth in the Boys and Preschool categories more than offset a decline in the Games and Girls categories. Growth in Franchise brands NERF, PLAY-DOH, MY LITTLE PONY and LITTLEST PET SHOP along with shipments of JURASSIC WORLD, STAR WARS and DISNEY DESCENDANTS contributed to the year-over-year growth. Growth in the U.S. was partially offset by declines in Canada following Target's decision to exit the country. Consumer demand remains strong with point-of-sale in the U.S. increasing in the quarter and growing in both the U.S. and Canada over the first six months of the year. Point-of-sale for Franchise brands increased in both markets for the quarter and year-to-date. Operating profit in the U.S. and Canada segment was essentially flat year-over-year at 12.2% of revenues. International segment revenues declined 9%, Europe was down 14% and Asia-Pacific was down 6% while Latin America posted growth of 1%. Emerging market revenues were also down declining 11% in reported revenues. Growth in the Preschool category was more than offset by declines in the Boys, Games and Girls categories. Franchise brands PLAY-DOH, MONOPOLY and NERF, along with Partner brands MARVEL and JURASSIC WORLD were positive contributors to the quarter. Absent the negative $69.5 million impact of foreign exchange, International segment revenues grew 9% and emerging markets grew approximately 9%. $43 million of the foreign exchange impact was in Europe with most of the remaining impact in Latin America. Absent FX, Europe grew 6%, Latin America increased 23%, and Asia-Pacific was up 1%. Operating profit in the International segment declined 13% reflecting the negative impact of foreign exchange. Absent this impact, operating profit increased versus 2014. Finally, revenues in the Entertainment and Licensing Segment were flat with 2014. The segments performance is being driven by Entertainment-backed Licensing revenues. Operating profit declined $7.2 million as a result of a less favorable revenue mix, higher amortization expense and the timing of expenses in the quarter versus last year. Turning to overall expenses for Hasbro, cost of sales in the quarter was favorably impacted by product mix including higher margins, royalty bearing product revenues, as well as the benefit of foreign currency hedges and the impact of pricing actions we've taken to help offset the negative impact of foreign currency. In total, cost of sales declined to 37% of revenues versus 38.6% in 2014. As a result of the revenue decline from TRANSFORMERS
Operator:
Thank you. Thank you. Our first question is coming from the line of Steph Wissink with Piper Jaffray. Please go ahead with your question.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
Thank you. Good morning, everyone, and congratulations on a great quarter.
Brian D. Goldner - President, Chief Executive Officer & Director:
Good morning, Steph.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Good morning, Steph.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
I've two bigger-picture questions, if I could. Brian, you've been running this business now for close to almost 10 years. I wanted just to talk about the sightlines you have or the visibility over a multiyear period into the business today, maybe versus when you took the CEO role several years ago. And then, Deb just a question for you on cash flow priorities, we're looking at a nice cash flow cycle now, can you talk a little bit about prioritization of cash, maybe even looking at some of the brand partnerships you have or some acquisitions that you might be interested in? Thank you.
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah, Steph, not to get too philosophical this early in the morning, I would say for me there's always been a quote or to kind of paraphrase from Bill Gates who said, "People overestimate what they can do in two years, and underestimate what they can do in 10." And I think what you are really seeing is a byproduct of our teams around the world having worked together over the last decade in building the brand blueprint, recognizing how important consumer insights are, and investing in those consumer insights, investing in product innovation and storytelling and storytelling of all kinds of formats. And as I look out to answer your specific question about sightlines, we believe now we've fully assembled the brand blueprint; we'll continue to invest in aspects of our business. Right now we're investing in MAGIC
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
And that really ties in nicely to, actually, to the cash prioritization question because as we said consistently first and foremost, we want to invest in our business. And while we are always open to acquisitions, we are skeptical because we've seen that as we continue to invest and just invest in the skills we need around the blueprint, our brands and the new brands that we are investing and creating we believe will give the greatest return to our shareholders. So from a cash prioritization standpoint first and foremost we'll continue to invest in our business and then return excess to shareholders through our dividend and our share repurchase program.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
Thank you.
Operator:
The next question comes from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric O. Handler - MKM Partners LLC:
Yes, thanks very much. Deb, I think in the press release or in the PowerPoint presentation you talked about increased investment in the back half of the year. Can you talk about specifically what those are? Are there any P&L impacts above and beyond what you guys have already provided in your cost and expense trends? And then also, when you look at your gross margin you talked about you expect to – it sounds like you expect it to be above what you originally projected for the start of the year, in the back half of the year, could you talk about some of the puts and takes for gross margin?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Sure. Absolutely. Good morning, Eric. You are right, as we look at the investments, they are not really new investments we're making in the business. It's a continuation of what we've talked about previously. Investing in systems, Brian spoke earlier about our investments, our continued investments in MAGIC
Eric O. Handler - MKM Partners LLC:
Great. Thank you very much.
Operator:
Our next question is coming from the line of Felicia Hendrix with Barclays. Please go ahead with your questions.
Felicia Hendrix - Barclays Capital, Inc.:
Hi. Good morning. Thanks for taking my question. I know it's early days and the DESCENDANTS movie isn't coming out until the end of the month but wondering if you can just touch upon the retail takeaway there? And then also, Brian, a little further looking in the Girls category in general. You guys have a lot of exciting things in your pipeline to come that I'm sure everybody is really looking forward to seeing, but the Girls space looks like it could be pretty crowded next year, including the reintroduction of Bratz and Mattel has talked about some relationship that they have with DC Comics in Girl Action Figures. So just wondering how you're thinking about the Girls space next year as well? Thanks.
Brian D. Goldner - President, Chief Executive Officer & Director:
Good morning. In the quarter, we shipped only a very little bit of DESCENDANTS, most of it's shipping now. We haven't yet seen retail takeaway to speak of, maybe a day or two, so I wouldn't really want to comment on retail takeaway quite yet. The movie does come at the very end of the month and we are very excited about the DESCENDANTS movie and the associated marketing around it. I think it will really resonate with the audience and we are very excited to get our first product line out there. We are incredibly enthused by our efforts on all the R&D and innovation we are putting into the Princess line. The feedback we've had from retailers is that our Princess line is fantastic. Our marketing plans will be very robust and our partnership with Disney will enable us to launch in a very strong manner. We actually believe over time, we may be able to do better than the Princess line has done historically because of the innovation we're bringing to the line, global scope and scale of our two companies together, our partnership and commitment to grow Princess and Frozen business. So that's our focus and we believe that we have standout brands there. MY LITTLE PONY, we've just begun to launch Cutie Mark Magic for the fall. It's already seeing very good takeaway in the fall as well this fall. September, we have an all new Equestria Girls movie breaking, the Friendship Games. And so whether it's short-term, medium-term, or even longer-term, we believe we have very compelling brands in the Girls space. We've built this business over time and we intend to continue to be incredibly innovative and bring very fun experiences to girls all around the world.
Felicia Hendrix - Barclays Capital, Inc.:
Great. That's helpful. And then, Deb, can you just tell us what you're seeing on the sales adjustment side just for your business? Are you seeing any changes year-over-year?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
No, not really. I mean our brands continue to do well. As you know, we report our sales net because we believe that that's actually the cash we'll collect and we think that's the best representation for our shareholders. But it's really we see nothing unusual. As Brian mentioned, our POS is strong and our retail takeaway has been good. Our retailers are excited about what we're heading into the fall with. So nothing unusual.
Felicia Hendrix - Barclays Capital, Inc.:
Okay. Great. And then...
Brian D. Goldner - President, Chief Executive Officer & Director:
Felicia, yeah, if you look at – you just take Franchise brand. We can talk about POS but Franchise brand's POS in the quarter was up double digits, up 17%. So we're seeing great takeaway of our brands and they are resonating around the world.
Felicia Hendrix - Barclays Capital, Inc.:
Since you just offered it, let's talk a little more about POS.
Brian D. Goldner - President, Chief Executive Officer & Director:
Okay. Yeah, the POS is up nearly everywhere in the world. It was down a drop in Canada in the quarter but that's owing to something Deb mentioned, which was the exit of a retailer out of that region. But if you go around the world where we get the POS data, it's up double digits in several countries, in Mexico and Australia, the U.K., Spain. We're seeing good strong single-digit growth in France and Germany and the U.S. So again, across the business we're seeing great takeaway and we're seeing good market share gains in most of the countries where market share is measured, albeit I would take those numbers directionally. But certainly, we believe that that's indicative of the strength of the brand.
Felicia Hendrix - Barclays Capital, Inc.:
Okay. Great. Thank you.
Operator:
Our next question is from the line of Taposh Bari with Goldman Sachs. Please go ahead with your question.
Taposh Bari - Goldman Sachs & Co.:
Hi. Good morning. Nice quarter as well. Brian, I wanted to ask about the Boys segment. It seemed like it outperformed expectations in light of the fact that you were anniversarying the TRANSFORMERS theatrical release last year. I guess the question is
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah, Taposh, I think it's a great insight on your part because in fact TRANSFORMERS year-to-date I would say is outperforming the trend you might see otherwise. Year-to-date the brand is down about half of what you would expect from the fall-off of the movie, although in the quarter it is off about what you would expect up against the movie, and that just relates to the shipments we would've had this time last year in movie shipments. In the U.S., for example, the POS through the end of the quarter in TRANSFORMERS was only down single digits. So you really are seeing both in terms of year-to-date shipments being down half as much as what you would have expected and the POS, the associated POS. The movie-related product is certainly a major headwind versus a year ago but the TV-related product is performing quite well around the world and a very innovative product line and it's working quite well. As well, the Licensing business, inside of Entertainment and Licensing has performed quite well, it's continued to perform well in the quarter and year-to-date.
Taposh Bari - Goldman Sachs & Co.:
Great. And then, Deb, for you, just going back to the cash question. So you've got about $850 million at the midpoint of this year, which is materially above where it was last year, yet the pace of buyback is well below from where it was last year. So I guess as a question
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Sure. Well, first and foremost, we want to invest in our business, so much of that buyback is flexible depending on our level of investment. Beyond that investment in the business, we always prioritize our dividend, it's the promise we've made to our shareholders, we want to make sure we can maintain and our directors had increased our dividend again this year, I think for 10 years out of the last 11 years. So that's our prioritization and then we use our excess cash to go to the buyback. In 2014 we had mentioned we were able to cost-effectively bring some excess cash back to the U.S. and we returned that to shareholders through buyback. This year, we continue to believe that we'll be more in line with the 2013 levels than 2014.
Taposh Bari - Goldman Sachs & Co.:
Thanks a lot. Best of luck into holiday.
Brian D. Goldner - President, Chief Executive Officer & Director:
Thanks.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Thank you.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please go ahead with your question.
Gerrick L. Johnson - BMO Capital Markets (United States):
Hey, good morning. When you guys talk about STAR WARS being evenly split, are you talking only about Episode VII product or does that include also Rogue One?
Brian D. Goldner - President, Chief Executive Officer & Director:
No, we're really focused on – good morning – we're focused on the Episode VII product. We've had a lot of questions around what do we see as the tempo of Episode VII, and so we're just trying to get people the sense that we see it. Roughly equally split at this point albeit we'll update you as we get closer to movie timing and to our retail set date of September the 4th, but at this point, as we look at the business, lots of anticipation around the launch of the movie. The feedback we got for our first product at Comic-Con was phenomenal in the Black Series action figure. And we're seeing the tempo of Episode VII be roughly half, remembering that after December 18 the movie will continue in theaters for some time and roll into 2016 and then of course you have the home entertainment window.
Gerrick L. Johnson - BMO Capital Markets (United States):
Okay. If we add in Rogue One, I guess 2016 will be bigger. But moving on to royalties. I was kind of expecting royalties to be down with Avengers, JURASSIC WORLD and so forth versus TRANSFORMERS which I thought would have a lower royalty than the others. So can you just explain a little bit more clearly I guess, why royalties were the way they were in the quarter?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Well, we mentioned the impact on royalties of TRANSFORMERS, year-on-year, so that's actually if you look at the revenue mix, it really is just how our royalty expense flows.
Brian D. Goldner - President, Chief Executive Officer & Director:
Gerrick, if you remember in the quarter in addition to some entertainment properties that performed quite well, NERF performed incredibly well, continues to grow, and so that's a lower royalty bearing item obviously it's our own brand. It has higher operating margin, and so that's really helped the mix of royalties in the quarter. And then of course TRANSFORMERS shipments, movie shipments were down, and as you know we don't pay for the movie production but we do provide a royalty to Paramount on movie-related sales.
Gerrick L. Johnson - BMO Capital Markets (United States):
Okay. And one last one, if I may. Mattel mentioned that the majority of this year's FX hit to gross margin would be in the back half because it'd be locked up in cost of goods sold, locked up in inventory and then flows through in the back half. Should we expect a similar dynamic for you guys?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Well, we think on a full-year basis we mentioned our gross margin should be a bit higher but our royalties will also be a bit higher. We have a fair amount hedged of product costs through the rest of the year. I think last year we had about 78% hedged of our product purchases and we probably have just a little bit less than that this year. So we've kind of built that protection into our gross margin for the year. For us the change is really going to be about product mix.
Gerrick L. Johnson - BMO Capital Markets (United States):
All right. Great. Thank you.
Brian D. Goldner - President, Chief Executive Officer & Director:
Thank you.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Thanks, Gerrick.
Operator:
Thank you. The next question is from the line of Drew Crum with Stifel. Please go ahead with your question.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Okay, thanks. Good morning, everyone. Brian, could you remind us what the release schedule looks for like for MAGIC in the third quarter this year versus last year? And in the second quarter, what did Games do ex MAGIC?
Brian D. Goldner - President, Chief Executive Officer & Director:
In the second quarter, our traditional Games business was up a bit, and so that would be – let's call it board games business was up a bit in the quarter. In Wizards of the Coast in the quarter we also had a reduction of Duel Masters which they're restaging in Japan, so that was a bit of the impact in the Games business. As we go forward for MAGIC, there are a number of initiatives that are going across the brand. As we've talked about, we're investing to continue to improve and seek more players in MAGIC Online. We have Magic Duels. Hopefully you've downloaded it by now onto your iPhone. It's a great digital game that really introduces people to the play. And as we look at the holiday period, we'll have a couple of releases for MAGIC for the remainder of the year.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Okay. And is there any update on JEM AND THE HOLOGRAMS from a theatrical release perspective? Any product initiative launches you have? And how would you characterize the pipeline of content from Allspark as you look ahead?
Brian D. Goldner - President, Chief Executive Officer & Director:
The date is October 23 for the movie. We've already gotten some very positive feedback from audiences. As you know, early you get feedback and make sure you're on the right track. We're feeling very excited about the movie and we'll have a range of licensed product and some collector-oriented toys during the launch of the film, a great program from Sephora and several other licensees. But it's really our first step in reintroducing JEM AND THE HOLOGRAMS to audiences around the world and we'll build momentum around product, particularly toy product, as we move beyond the film, so not for this year but into the next couple of years. And as you look at Allspark, the next major production is the MY LITTLE PONY animated film, which will come out in 2017. We'll announce a distributor shortly for that film. And again, we are able to make that movie for more of a nominal cost than a traditional animated film given all of our experience and expertise in animated television production, although this certainly will be on scale with all the other animated films you've seen in terms of quality and the look and the feel of the movie. The music as well as the cast is quite good but I won't steal the team's thunder. They'll announce some of that shortly. And that will be the next project from Allspark.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Okay. Great. And then just one last question, Brian. We're hearing that retailers are going to dedicate a lot of shelf space to STAR WARS in the second half. Does that potentially cannibalize against other Boys properties that you have? Or do you anticipate retailers flexing space up in order to accommodate all your properties and brands?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah, I think it's more of the latter of what you said. I think they're flexing space up. They're going to use a lot of space that wouldn't otherwise be dedicated to the modular or to end caps. I think you're going to find distinct locations for STAR WARS product in addition to more traditional locations. Remember year-to-date, MARVEL is performing incredibly well, and so I think retailers will continue to want to support the MARVEL lines. In the quarter and year-to-date, MARVEL has performed incredibly strongly. In the quarter, STAR WARS has performed well. The POS for both of those are very strong double-digits. So I would imagine retailers would want to support both. And then, of course, you have brands like NERF that continue to perform within the Boys arena. I'd say retailers are supporting more brands and more initiatives. I don't see cannibalization.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Okay. Thanks, guys.
Operator:
The next question is from the line of Tim Conder with Wells Fargo Advisors. Please go ahead with your question.
Tim A. Conder - Wells Fargo Securities LLC:
Thank you. Just a couple here. One on Disney Princess. Brian, you talked about how the retailers are on the early showing of the line very receptive. Can you give us any framework of how you anticipate? Will there be any initial sell down of what's in the channel in the early part of 2016? And then how we should think about the cadence of that coming in and maybe scale of what you expect to do relative to what maybe Mattel is going to exit the year with, just directionally, I guess. And then, Deb, a clarification on your comments on an earlier question. So gross margins are better, royalties are higher, and it sounds like those two alone offset but then you also talked about some other expenses being a little bit higher. So I know you don't give EPS guidance but when you net all that down, if you gave EPS guidance, would that net all the way through a little bit lower? Or sort of in line?
Brian D. Goldner - President, Chief Executive Officer & Director:
All right, so, if you – Tim, if you look at what's going on right now in the market, I would say there's discounting going on now at retail. In fact, you'll see that going on. I can't really comment on what the size of inventories will look like in January but I will tell you we will launch a full line of product in January and add to that as we go throughout the year. Certainly, 2016 is a year where we work to get to scale. We've been investing this year ahead of revenues, so that we can have a very strong launch for the line and then continue to grow it over the next several years. We do believe that there is upside in that business versus historical trends.
Tim A. Conder - Wells Fargo Securities LLC:
Okay.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
As far as our expenses, Tim, we were saying that while you might see different items in the mix and I think I got asked the question about overall expenses earlier as well, our plan for the year really hasn't changed but what we see is mix and the mix in our line item has changed, and with the continued impact of Forex – as a matter of fact if you look at, kind of at our quarter end rates, our 2014 revenues would have been $286 million less than they actually were – with the impact the continued impact of Forex and just the timing of some of those expenses. Some of the percentages will look a bit different as you go through the full year.
Tim A. Conder - Wells Fargo Securities LLC:
Okay. And then largely on STAR WARS, Brian, you gave, thank you for the color also about retailers flexing up space and you're not anticipating cannibalization. How are you and Disney approaching, I guess, sort of a big rush in early saturation? It sounded like you talked about multiple things being scaled out this year and even into next year. Is there any additional color you could provide on that? It would be appreciated. Thank you.
Brian D. Goldner - President, Chief Executive Officer & Director:
Sure. So on September 4 we'll have our full product lineup of STAR WARS product, but as you know we are experts at waving in new characters within those SKUs. And so you'll see us using our wave management techniques to bring new characters in constantly and new play patterns in as well. So what you see on September 4 will then be refreshed with new characters as we get closer to the film, as we introduce people, or the film introduces people to new characters. We'll then have characters that will follow that in time for Christmas and into New Year. And then you will have new waves of product and characters that will come in first quarter, second quarter and throughout 2016. So we're trying to say that we're going to constantly refresh and update that product line as we've been known to do. It will give us an opportunity to continue to bring new innovation in everything from role-play to vehicles to action figures. And I think you are going to be really impressed with and we'll hopefully be able to share with you shortly what the product line looks like. Retailers have been very happy with the product lineup and are very excited.
Tim A. Conder - Wells Fargo Securities LLC:
Great. Thank you, and congrats on the good start to the year.
Operator:
Thank you. Our next question is from the line of Jim Chartier with Monness, Crespi. Please go ahead with your questions.
Jim A. Chartier - Monness, Crespi, Hardt & Co., Inc.:
Hi. Thanks for taking my questions. Two questions
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah, the restage of Duel Masters is going on as we speak. And the team has been working on several new initiatives around Duel Masters over time. In NERF, it's a combination of really strong carryover items from holiday that have continued to perform quite well. And then we have a number of new spring items. It is not related to Modulus. Modulus really comes in mostly in the second half of this year. And that will be more of the holiday offering, but the performance has continued to be quite strong, item for item and the user-generated content continues to grow.
Jim A. Chartier - Monness, Crespi, Hardt & Co., Inc.:
Great. Thanks and best of luck.
Operator:
Thank you. At this time I will turn the floor back to Ms. Debbie Hancock for additional comments.
Debbie Hancock - Vice President-Investor Relations:
Thank you, Rob, and thank you to everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally managements' prepared remarks will be posted on our website following this call. Our third quarter earnings call is tentatively scheduled for Monday, October 19. Additionally, on November 16 we're planning an Investor Day at our headquarters here in Pawtucket, Rhode Island. Thank you.
Operator:
Thank you. This concludes today's teleconference. You may disconnect your lines at this time, and thank you for your participation.
Executives:
Debbie Hancock - Vice President-Investor Relations Brian D. Goldner - President, Chief Executive Officer & Director Deborah M. Thomas - Chief Financial Officer & Executive Vice President
Analysts:
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker) Taposh Bari - Goldman Sachs & Co. Michael A. Swartz - SunTrust Robinson Humphrey Eric O. Handler - MKM Partners LLC Gerrick L. Johnson - BMO Capital Markets (United States) Jaime M. Katz - Morningstar Research Tim A. Conder - Wells Fargo Securities LLC Drew E. Crum - Stifel, Nicolaus & Co., Inc. Sean P. McGowan - Needham & Co. LLC
Operator:
Good morning and welcome to the Hasbro First Quarter 2015 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock - Vice President-Investor Relations:
Thank you and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's President and Chief executive officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance and then we will take your questions. Our first quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Today's discussion of net earnings and EPS will exclude from last year's first quarter results a favorable tax adjustment of $13.5 million or $0.10 per share as it does not speak to the underlying performance of Hasbro. We have included a reconciliation to reported amounts in the earnings release and presentation accompanying this call. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans, anticipated product performance, business opportunities, plans and strategies, the potential impact of foreign exchange translation, costs, our financial goals, and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, and today's press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today's call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian D. Goldner - President, Chief Executive Officer & Director:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. The momentum with which we exited 2014 has carried forward into 2015, delivering a strong first quarter and a good start to the year. First quarter revenues grew 5%, operating profit increased 25%, and our adjusted net earnings were up 43%. Our focus on Hasbro Franchise Brands continued to drive our performance as each of these seven brands increased year-over-year and delivered in total 20% revenue growth. We also drove strong underlying demand across geographic regions. The U.S. and Canada segment grew revenues 2%. And absent the negative $61 million impact of foreign exchange, the International segment grew 20%, including revenue gains in each geographic region. Additionally, as reported, emerging market revenues increased 3%, but absent the negative impact of foreign exchange, they increased approximately 25% Our focus on creating the world's best play experiences is building strong demand for Hasbro brands and our partner brands around the world. Point-of-sale was positive in every major market we track, including the U.S., Canada, UK, Germany and Australia. For the first quarter, Boys category revenues grew 10%, Games increased 7%, and Preschool gained 22%. The Girls category revenues declined 16%. As we outlined previously, this decline was primarily the result of challenging comparisons in FURBY, which will remain difficult throughout the year. Each of our Franchise Brands grew, as did several entertainment-led brands, including MARVEL in support of the first quarter on-shelf date for The Avengers
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Thank you, Brian, and good morning, everyone. Our first quarter was a good quarter highlighted by the strength of our business across brands and geographies. The momentum in our Franchise Brands, coupled with the growth in our Entertainment and Licensing segment, delivered both revenue and profitability improvements for the quarter. While foreign exchange had a significant impact on revenues, the favorable revenue mix and our efforts to hedge our exposure limited its impact on profitability. This momentum in our business and our improved profitability enabled us to generate $315 million of operating cash flow. Our balance sheet is healthy and we ended the quarter with $1.1 billion in cash. We continued to invest in our business to strengthen our brands and improve the productivity of our global teams. We also remain committed to returning excess cash to our shareholders. In the first quarter, we returned approximately $79 million through our dividend and buyback programs. Looking at our segments for the first quarter, revenue in the U.S. and Canada segment increased 2%. Growth in the Boys, Games and Preschool categories more than offset a decline in the Girls category. This growth was driven by higher revenues in our Franchise Brands as well as growth in MARVEL in support of The Avengers
Operator:
Our first question comes from the line of Steph Wissink with Piper Jaffray. Please proceed with your questions.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
Thank you. Good morning, everyone, and congrats to you guys on a great quarter.
Brian D. Goldner - President, Chief Executive Officer & Director:
Thanks, Steph.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Thanks, Steph.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
Wanted to just ask one question with respect to your global positioning as we head into the back part of this year. Can you talk a little bit about your distribution in some of the emerging markets and some of, maybe, the mature markets that have been a little bit more sluggish? Is it your anticipation as some of the content-backed properties come through that you'll start to see those markets accelerate into the back part of the year?
Brian D. Goldner - President, Chief Executive Officer & Director:
Well, we've seen year-to-date that our POS is quite strong in many of our markets around the world, including where we have our own data for emerging markets. So good performance thus far for our brands. Around the world, in the first quarter, double-digit POS growth for every market that we track with only one exception where France was up mid-single-digit. But across the world, we're seeing very strong double-digit growth in POS. Similarly, in emerging markets, we continue to see good progress, obviously affected by forex in terms of absolute top line revenue growth. Absent forex, 25% revenue growth in emerging markets in the first quarter. We've seen both in our brands growth as well as Entertainment and Licensing that the storytelling within our brands and television, in particular, has helped to power brands like MY LITTLE PONY and TRANSFORMERS. Certainly, this is a very robust movie year for us, an entertainment-led year. We see that entertainment slate coming throughout the year. It's a little more spread out than in years prior with Star Wars coming later in the year. But clearly, over time, we are seeing the expansion of entertainment-led brands, particularly in our partnership with The Walt Disney Company being more globally-led with greater strength in distribution, more screens available – movie screens available for movie goers to enjoy those films, certainly more global box office, and therefore, we would surmise greater toy sales over time.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
That's great. Thank you. And, Deb, just a clarification question on the digital distribution agreement or the streaming distribution agreement that you signed. Can you just remind us how that's accounted for? You have this upfront Q1 events. And then do you receive a series of payments over the course of the coming quarters based on the consumption patterns? Just explain how that may work so we can know how to model that out.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Sure. Well, we had a similar arrangement probably three years ago that we talked about. And what happens is we recognize the revenue when we deliver the series. So as we had this payment come in, in the first quarter and delivered most of the series that are under the agreement, we recognized most of the revenue in that period. And you also see the amortization expense going along with that. That's why we highlighted – we have a few more higher line items in the quarter than we would expect for the full year.
Stephanie Schiller Wissink - Piper Jaffray & Co (Broker):
Okay. Thank you. Great job, you guys. Best of luck.
Brian D. Goldner - President, Chief Executive Officer & Director:
Thanks, Steph.
Operator:
Our next question is from the line of Taposh Bari with Goldman Sachs. Please proceed with your questions.
Taposh Bari - Goldman Sachs & Co.:
Hi. Good morning. Deb, a question for you on cost of sales and the outlook that you're providing. It seems like a repeat of what you said at Toy Fair. Yet it looks like what's changed is your signing of this streaming deal. So I guess, the question is was that already embedded in your commentary that you provided back in January?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Yes.
Taposh Bari - Goldman Sachs & Co.:
Okay. Great. And then as we think about...
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
(22:44) Taposh.
Taposh Bari - Goldman Sachs & Co.:
Yes.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
I would just point that we really did benefit from our product mix in the quarter. So it was a larger mix of our Franchise Brands helped us including MAGIC
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. So, Taposh, our highest margin business is Entertainment and Licensing. Within that, obviously, the licensing part of our business is the strongest operating margin. And it goes back to the idea that in our strategy, there's tremendous power. As we drive our brands with story, we're able to sign licensees who are benefiting from that storytelling globally, and we certainly benefit from having their consumer products out in the market. And we get paid for that. Certainly for holiday sales in the first quarter, but throughout the year as we have new episodes out, television episodes and movies over time, that certainly benefits our margin. And that's what we've talked about. Over time, longer term, we would expect that to be a lever for growth and operating margin.
Taposh Bari - Goldman Sachs & Co.:
Great. And I know that within the Entertainment and Licensing segment a lot of focus has been on TRANSFORMERS and MY LITTLE PONY, but a brand that seems to be on the rise within your portfolio is PLAY-DOH. There's some recent reports that have surfaced about Play-Doh movies. Wondering if you can comment on that? And as a follow-up, if you can help us better understand the size of that brand and its potential within your portfolio over time?
Brian D. Goldner - President, Chief Executive Officer & Director:
PLAY-DOH was up strong double-digits this past quarter in revenues. It was up double-digits in POS. We're seeing great strength. That's true in the U.S. as well as around the world. It's becoming increasingly one of our most powerful global brands. A few years ago, we had anointed it as a Franchise Brand and elevated it from a challenger brand status and continued to put great innovation. The team has done a very good job there. We do have a movie deal that's being consummated and some great creative stewards on that movie as an idea. We think it's a very fun format for a movie and for storytelling. We've seen some early indications of that through a television series we've been running in China. And again, the characters that we're developing around the Doh Dohs as well as other characters that could appear in a Play-Doh movie make it quite fun and certainly something for the future years that we would take advantage of.
Taposh Bari - Goldman Sachs & Co.:
Great. All the best.
Brian D. Goldner - President, Chief Executive Officer & Director:
Thanks.
Operator:
Our next question is from the line of Mike Swartz with SunTrust Robinson. Please proceed with your question.
Michael A. Swartz - SunTrust Robinson Humphrey:
Hey. Good morning, everyone.
Brian D. Goldner - President, Chief Executive Officer & Director:
Good morning.
Michael A. Swartz - SunTrust Robinson Humphrey:
Just a point of clarification. Brian, I think you said that global – was that global POS was up double-digits, or in every market that you track it was up double-digits?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. We track it by market. So we have the syndicated data, NPD data we have for a number of markets. And the markets we have syndicated data for – U.S. was up double-digits; Canada double-digits; Mexico, Australia, UK, Germany and Spain all double-digit growth; France was mid-single-digits. Our Franchise Brand POS in the first quarter were up – it was very strong growth. And again, indicative of the sales that we had. But our POS is ahead of our sell-in in Franchise Brands as it is in sales in many markets around the world. That's why we have syndicated data. We also have our own data in emerging markets. Our teams track that pretty carefully and we're seeing good growth there as well.
Michael A. Swartz - SunTrust Robinson Humphrey:
And would that have been up double-digits excluding, I guess, the Easter shift on a normalized basis?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. We believe it probably would although we do think Easter had a very good impact. Easter this year occurred in, what we call, week 14. Last year it was week 16, which fell into the second quarter. Easter to Easter, if you took the three weeks around Easter, Easter to Easter was up a bit year-on-year. But we've seen very strong POS growth throughout the quarter and continuing into the second quarter. So we feel very good about the early initiatives we have for the year. Again, these are early days.
Michael A. Swartz - SunTrust Robinson Humphrey:
Right. Thanks. And just thinking about the competitive environment as we move through the year, one of your big competitors was talking about putting more money into trade spending as we get to the holidays and I think they're really targeting some share losses in the dolls category. So how do you think about that playing out throughout the year?
Brian D. Goldner - President, Chief Executive Officer & Director:
We have a very key levers in our business that we've established around where our spending goes. Increasingly in our marketing, we're using digital marketing and lots of very contemporary forms of marketing to our audience. We work with our trade very effectively. We've seen obviously growth in our business at the trade. We have plans in place as well. It doesn't involve just increases, but certainly, where we are gaining share, which is in many different categories and certainly around the world. We are getting gains in linear footage, and therefore, opportunities for both in-aisle as well as out-of-aisle placement. And that just comes along with the growth in sales.
Michael A. Swartz - SunTrust Robinson Humphrey:
Great. Thanks a lot for the color.
Brian D. Goldner - President, Chief Executive Officer & Director:
Thanks.
Operator:
Our next question is from the line of Eric Handler with MKM. Please proceed with your question.
Eric O. Handler - MKM Partners LLC:
Yes. Thanks for taking my question. Couple questions on the entertainment side. The upside that you saw in the quarter was that from the Netflix deal that was announced back in April? And I'm just trying to true up what – that was – that's eight months since that time, so was this sort of the payment for that deal that was upcoming? Or was there some other SVOD deal that got signed? And secondly, are there future deliveries of product that is part of this deal, or was this purely a library type of contract? And then last, when you look at the incremental margins on your entertainment business and understanding that this is a relatively small part of the business, but it looks like the incremental margin for the incremental revenue got to about 44%. When you think about licensing is typically 70%, 80% type of margin business, the SVOD deals are again very high similar type margin because a lot of the costs have already been amortized. What were some of the costs that went against that that I may not be thinking about?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. If you look at Entertainment and Licensing segment, there are several elements within our Entertainment and Licensing business. Certainly, lifestyle licensing was up in the quarter. And that has to do with the fact that we get paid typically in arrears by a single quarter. So we account for the sales of our consumer products licensees and then we are able to take in those revenues as we get paid and recognize those revenues. So that was up in the quarter. That was obviously – contributes to the mix and contributes to the operating margin in that segment. Certainly, we have a number of streaming deals that are happening. We have our content on any number of platforms, SVOD platforms, including Netflix, but not exclusively to Netflix. And, yes, there are payments that happen within the quarter. What happens is as we deliver the episodes, we get paid for the episodes that we're delivering. And we also have other deals in place. So some of this is library programming. And then as we go on time, we talked about the development of and launching of new brands and new brands would be launched both in linear television and over time on different SVOD platforms.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
We also mentioned, Eric, that we had – we referred back to our full-year estimates on amortization. A lot of this revenue was included in our estimates when we set up our alternates for amortizing the products. So what you continue to see is the amortization that had already been built into our revenue estimates for the full year.
Eric O. Handler - MKM Partners LLC:
Great. Thank you very much.
Operator:
Thank you. Our next question is from the line of Derrick Johnson (sic) [Gerrick Johnson] with BMO Capital Markets. Please proceed with your question.
Gerrick L. Johnson - BMO Capital Markets (United States):
Hey. Good morning. I was hoping you could discuss the net EPS impact on results from foreign exchange and also if you could quantify the impact in basis points on gross margin from FX, and finally the absolute dollar amount that you benefited from hedging on FX. Thank you.
Brian D. Goldner - President, Chief Executive Officer & Director:
So the answer to the first question is the FX impact on EPS in the quarter was $0.10. So otherwise, we would have been at $0.30 – $0.31 in the quarter. Deb, you want to talk about the other piece?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
Sure. Well, we continue to have – we had a slightly larger impact from foreign exchange obviously because of the magnitude in the quarter. You've got a fairly small revenue quarter compared to the rest of the year. So a bit higher foreign exchange impact than we would normally expect to see. And as we said, we've hedged a fair amount of our product purchases, probably about the same level as we'd hedged last year, obviously, at declining rates through this year. So what you're seeing is the benefit of favorable foreign exchange product cost hedges in the first quarter and larger than average impact. As a matter of fact, the impact on our revenue from foreign exchange was about 9% of our total reported revenues. And if you recall, we said at Toy Fair that at rates existing at that point in time, had those rates continued through the year, our 2014 full-year revenue would have been about $250 million less. Well, in fact, the dollar's continued to strengthen. So if you looked at that impact at current rates, our revenues would have been about $310 million less. And as the euro continues to move toward parity, if the euro actually hits parity that would probably put another $60 million to $65 million negative impact on those revenues. So for the full year, we continue to see the impact of foreign exchange will be a headwind. Because of the size of the quarter, it was slightly larger than it would typically be, but we do continue to think it would still be around that 10% to 15% impact to revenue will impact earnings per share.
Brian D. Goldner - President, Chief Executive Officer & Director:
And, Gerrick, we're obviously taking a number of steps to mitigate that impact. We've taken mid-single-digit price increases both in the U.S. and around the world and in markets where we've seen particularly high forex impact, we've gone back to take additional price increases where necessary to try to again mitigate in the short term those FX impacts.
Gerrick L. Johnson - BMO Capital Markets (United States):
Okay. Thank you. And shifting gears a little bit, not much mention of LITTLE PONY in the quarter. I guess, it was up because it's a franchise brand, but can you discuss how it performed geographically between North America and international?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. MY LITTLE PONY continues to perform quite well for us globally. It certainly benefits from revenues in several different categories. It goes back to the idea of being a franchise brand, and having licensed product as well as our own toy and game product. We are gearing up for the fifth season of MY LITTLE PONY is just breaking now and will break throughout the year. So brand-new product lineup around the fifth season that comes in second, third, and fourth quarters. But MY LITTLE PONY performed well, its POS was in the PONY business, the core PONY business was quite good for the quarter, double-digit POS increase there. And again, it's a small first quarter. And we're gearing up for the rest of the year, but MY LITTLE PONY continued to grow in the quarter.
Gerrick L. Johnson - BMO Capital Markets (United States):
Okay. Great. Thank you very much, Brian.
Operator:
Thank you. Our next question comes from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime M. Katz - Morningstar Research:
Good morning. I guess my question is about Preschool. It seems like both you and your closest peer have turned the segment around in the last quarter or there's been something else that has been driving demand there. Can you talk a little bit about where you guys have seen strength and maybe how you think about continuing to connect with consumers in this segment for the rest of the year?
Brian D. Goldner - President, Chief Executive Officer & Director:
Sure. In our Preschool segment, one of our biggest brands there is PLAY-DOH. It continues to perform incredibly well. It's one of our most global brands and a number one brand in a couple countries around the world for us. The brand was up double-digits in the quarter. The POS was up double-digits throughout the world. We continue to have all new innovations, and again, that team has done a great job of continuing to innovate that brand. This is absent even DOHVINCI, we're just talking about the core PLAY-DOH business. The other part of the business that's performing quite well is a character-based business. That storytelling-led business is very strong. We saw good strength in TRANSFORMERS RESCUE BOTS. We got in both placement of the TV show as well as the toy sales in the quarter were quite good. We add to that initiatives around Jurassic World, which just begin to take hold now. So again, character-led business has been particularly strong and we've seen that for our business. We have a number of new initiatives in our core PLAYSKOOL business. You saw at Toy Fair Play, Stow and Go. Early indications there good POS, albeit, early days, but POS growth there for some of the new initiatives in core Playskool. So I think it's about creating those innovations based on great consumer insights, about character-led business, and great creativity and enabling kids and moms to agree on developmental milestones and all the fun of our PLAY-DOH business, that great creativity that parents really love and kids enjoy as well.
Jaime M. Katz - Morningstar Research:
Okay. And then your advertising ratio for the year appears that it's going to be down. Are you guys finding more efficient channels to advertise in? Or is it just that the tilt to more digital is less expensive?
Brian D. Goldner - President, Chief Executive Officer & Director:
Advertising we've said ratably should be right around 10%. So very consistent with the year-ago numbers. But over a trend line, longer-term trend line, that's down a bit, but it won't be the same number as it was in the first quarter. It was down more than that in the first quarter. And that just has to do with the size of the quarter and revenues. But if you look at our strategies, clearly, we're employing every one of the digital strategies that are available to us. That does add a level of efficiency and effectiveness to our messaging, engaging consumers, enthusiasts and fans, and enabling them to curate our brands and get involved in their own content creation and involvement in our polling, whether it's in our Games business, or in our Preschool business is quite a enabling technology that does enable us to – allow us to more effectively advertise over time.
Jaime M. Katz - Morningstar Research:
Thank you.
Operator:
Thank you. Our next question comes from the line of Tim Conder with Wells Fargo. Please proceed with your question.
Tim A. Conder - Wells Fargo Securities LLC:
Thank you. Congratulations, Brian, again. I know it's a small quarter. But a little additional color just to clarify, the streaming, this is more of a one-time payment, or will there be going forward a little bit starting to come in each quarter from that perspective? And I guess, in relation to that, obviously, we've got FX everybody's dealing with. But you talked about the comparables going across the year, the timing of the entertainment releases. Can you just, sort of, plot through the quarter (39:41) given FX and the timing of releases, will you have more difficult versus easy comparisons in the latter three quarters here?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. I think that as we look at the entertainment initiatives, what we were trying to point out is just simply that we have a very robust slate. We've said we've entered this unprecedented era of new entertainment. The company's certainly benefiting from our own entertainment as much as our partners' entertainment. In the first quarter, in percentage terms, the fastest-growing – the percentage growth was fastest for TRANSFORMERS. We have a new show that's on Cartoon Network. This just broke in the carryover sales of our movie-related products from 2014 are quite strong in the quarter. So the combination of storytelling and movies and television benefited our own brands. As we go out through the second, third and fourth quarter, what we're trying to point out is that all of the big movie titles don't come just in the second quarter as they did a year ago that they're more spread out throughout the year. And I think that's something to think about as you map out the remainder of the year. We're really not giving you kind of, if you will, overall annual guidance, but trying to say where those revenues may fall just to help be thoughtful around where the entertainment will really continue to drive our business. And, Tim, remind me the first part of your question?
Tim A. Conder - Wells Fargo Securities LLC:
Yeah. I guess, on the expense side of the comparables, given the timing and where you have hedges in your revenue and where that revenue comes from, just the comparability, how we should think about the FX? We kind of can see where the different currencies are, but there are other components we can't of FX. So that comparability, and then the first part was the digital streaming. Should we...
Brian D. Goldner - President, Chief Executive Officer & Director:
Oh, okay.
Tim A. Conder - Wells Fargo Securities LLC:
So these – yeah. Should we think these more of just one-time payments or is there going to be a start component of where that's going to start to flow each quarter, Brian?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. The digital streaming, we mentioned that in 2012, we had done a similar digital streaming deal, that was a few years ago. We mentioned how that revenue comes in. Obviously, in Entertainment and Licensing, we also took in significantly more licensing royalty income. So it's not just digital streaming in that category. And, Deb, you want to...
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
The digital streaming revenue does primarily come in one big chunk. So that's why, if you recall, Tim, I said it made things a little bit lumpy at the time. We'd say it's just a bit lumpy. But again, it's been built into our models. And that's why we've continued to say that our amortization for the full year will be consistent with last year, because obviously that number is impacted significantly. As far as foreign exchange, you're right. I mean, the way numbers have moved and rates have moved and the dollar has strengthened, even from Toy Fair, has had an additional impact to us. If we looked at last year's revenue, it'd be about a $60 million additional negative impact to the year. And you can add another $60 million on that if the euro goes to parity. So as we watch how rates go throughout the year, it will have an impact on revenue.
Tim A. Conder - Wells Fargo Securities LLC:
But no color – I remember you'd mentioned that earlier in the call, but no color given where your hedges are and then sort of the mix of your revenues throughout the year, would there be any quarters that were more challenging than the others other than just looking at where the FX is year-over-year?
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
We've hedged about the same level as we did a year ago. And each month is a little bit different. Think about we have this rolling hedging program, as a matter of fact, after year-end, we'd had even put in more hedges to go out through 2019. So, you think about as you layer those hedges on at different times, they're at different rates, and you get different flow-through of positive impact to the gross margin. For us, we've always said we don't speculate, we do it really to protect our product pricing. So we know what we have to price our products at in the various markets over time.
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. And, Tim, as we go out beyond 2015 into 2016 and beyond, you know we go out and price product based on the prevailing elements of the marketplace. And given so much of our line is new every year, it gives us a chance to look at what the cost inputs can and should be, what the pricing should look like. And therefore, this year it's about the fact that FX changes were so significant across countries and so fast in terms of the change back in the fourth quarter of last year. So this year we have to mitigate those changes, taking steps wherever we can on pricing and looking at our costs. But as we go out in the future years, we've taken that into account and begun to address that so that we can look at that in our cost of goods and into our product development as well as product pricing.
Tim A. Conder - Wells Fargo Securities LLC:
Okay. And final question. You've done a great job starting several years ago of seeding your content and brands into many international markets and now with the expanded Disney relationship and going direct also from a distribution standpoint, where do you see other markets where you need to go direct and the plans to do that there? Any additional opportunities over the next – through this year or into next year?
Brian D. Goldner - President, Chief Executive Officer & Director:
We're continuing to develop our product along a number of different lines. We've said our first objective was to create the right balance of our Franchise Brands, Franchise Brand effort and Franchise Brand growth. We've then developed adjacencies that you've seen enter the market quite successfully around those Franchise Brands. And the next phase of our development you'll see over the next number of years some new brands that we will now take this blueprint and the model we've created and begin to introduce some of the new brands. Some of those are from our vault like Jem and the Holograms. Some will be absolutely new to us. A few are based on some historical acquisitions we made, like Micronauts, but that becomes part of the mix as we go out over the next several years. Then in addition to that, we've talked about how in partnering with The Walt Disney Company, we have the opportunity to take advantage of their amazing slate of entertainment that's upcoming, as well as in future years the Princess business that we're very excited about. And it continues to allow us to balance our revenues where our partner brands revenues should be plus or minus 20% of our revenues, a couple points higher or lower in some individual years. But that balance enables us to continue to generate the kind of operating returns we're looking for as a company.
Deborah M. Thomas - Chief Financial Officer & Executive Vice President:
And we still see opportunity in the various emerging markets that we're in now to continue to expand our market share and for growth as those markets grow as well. And outside of that, I mean, we talked about some other markets, we specifically spoke at Toy Fair about some growth in Indonesia and some Asia markets as we go forward. But nothing certainly of the size in investment that we've had in places like Russia or Brazil where they're just very large countries.
Tim A. Conder - Wells Fargo Securities LLC:
Great. Thank you both.
Operator:
Our next question comes from the line of Drew Crum with Stifel. Please proceed with our question.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Okay. Thanks. Good morning, everyone.
Brian D. Goldner - President, Chief Executive Officer & Director:
Good morning.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
So on the Girls business, Brian, you mentioned FURBY as being a headwind. When does that stop becoming a headwind? And then does that prohibit you guys from growing the Girls business in 2015?
Brian D. Goldner - President, Chief Executive Officer & Director:
For the full year, we have some amazing initiatives and new innovations across our Girls business. And if you look at MY LITTLE PONY, there's a brand-new product lineup as well as a whole new TV series we're hitting. This is season number five and a brand-new series that we've developed for MY LITTLE PONY. LITTLEST PET SHOP is seeing great growth in the quarter and really just beginning to build on the momentum that we said we would create based on all-new TV series and getting that entertainment out around the world. For the second half of the year, of course, we add Disney Descendants and very excited about the new entertainment initiative from Disney and our lineup there. So I'm not going to really guide you on overall Girls growth. The last two years we've grown the Girls business and both years have been north of $1 billion. FURBY was a big brand for us. And last year, it continued to be a big brand as it moved through non-English speaking market. And it will continue to be a headwind throughout the year. But having said that, the teams are lining up some great product and storytelling initiatives for our own Franchise Brands and lots of new news within our challenger brands for the third and fourth quarter.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Got it. Okay. And I apologize if I missed this. Did you quantify growth for MAGIC in the quarter? And could you also comment on what you've seen in the channel in terms of receptivity to the new format or cadence of cards that you're doing for that franchise?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. We saw great growth for MAGIC. We didn't put percentage terms on that, but MAGIC in the quarter was very strong. It was double-digit growth. We talked about the fact that that had something to do with – we've talked about the timing of new initiatives, the major release came in the first quarter of this year whereas it was in the second quarter a year ago. So you do have some points of comparison year-on-year that have to do with this new timing schedule. But we're very happy to see both the sales as well as the sell-through of MAGIC continue to grow. And we'll see as we go through the year just the overall receptivity to the new cadence. But what I will tell you is thus far in the year, the engagement with fans and enthusiasts, the tournament play, and our effort and commitment to continue to improve the online experience with MAGIC
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Great. And, Brian, just one from me. Any update on a Transformers sequel film?
Brian D. Goldner - President, Chief Executive Officer & Director:
Sure. Our plan right now with the studio and film makers, you may have read something about some writers being hired and we have, in fact, brought in Akiva Goldsman to lead a group of writers to really create a strategic plan around Transformers. We think there's any number of stories to be told, that's a brand that's been around for 30 years with amazing canon and mythology. And we would expect the sequel to Transformer movie to happen in 2017.
Drew E. Crum - Stifel, Nicolaus & Co., Inc.:
Got it. Great. Okay. Thanks, guys.
Operator:
Our next question is from the line of Sean McGowan of Needham & Company. Please proceed with your question.
Sean P. McGowan - Needham & Co. LLC:
Hi. Thanks. Also I have a couple, if I can. When you look at the royalties and entertainment revenue that comes in and then you allocate them around the brands, can you talk a little bit about what that says about the growth of – would TRANSFORMERS have been up without such payments? And I'm not trying to say that's not legitimate revenue. It is. I'm just trying to get a sense of whether it's the payments that are driving that growth or is that actual sales of toys? And similarly, what does it say for Girls if – you had a lot of things going right on the entertainment licensing in the quarter for Girls and it's still down?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. I think we noted why Girls was down. We're up against a very big FURBY comp, and, of course, in the first quarter, Easy Bake was down because, again, it's very holiday-sales oriented. And there's a bit of impact with some inventories based on the West Coast port strike and some delays around a little bit of product. TRANSFORMERS would have been up without the entertainment payment. So I think that I would turn it around a little bit. I would say that our objective is to continue to grow our Franchise Brands across a number of dimensions. We're going to continue to be the preeminent creator of toys and games through great innovations and consumer insight. But through storytelling, we are going to bring the power of our brands to other consumer product categories. That is the nature of the way fans and enthusiasts want to enjoy brands today. We are following the consumer, and they're telling us that that, in fact, is the most contemporary way to proceed, and that is modern-day brand building. And so we think that we're offering both a differentiated approach to the market as well as something that's incredibly compelling to our fans, enthusiasts, kids and other audiences around the world. And that's what's being borne out. The blueprint is – the strategy that we're employing and we see those revenues from our consumer products business as important as and an opportunity to expand our operating profit beyond just what our Toys and Games business can provide. But recognize that our franchise – but I recognize that our Franchise Brands inherently even within our toy business, enjoy higher operating margin than our partner brands because, of course, they have lower royalties to be paid out.
Sean P. McGowan - Needham & Co. LLC:
Okay. Thanks for clarifying that. Similarly, was the increase in – like, was Games up ex-MAGIC?
Brian D. Goldner - President, Chief Executive Officer & Director:
Games was flattish. It was up in the U.S., down a little bit internationally, but we have a number of games that grew within the quarter. In fact, a raft of games including Dungeons & Dragons, which is really on a tear, Risk, Scrabble, Trouble, Life, Candy Land, CLUE and OUIJA were all up in the quarter. And we're seeing great sell-through of our games. Our Games POS was up in the first quarter in the U.S., and up in many markets around the world. And so down a little bit internationally, but we view a lot of that as just timing on some of our new games initiatives.
Sean P. McGowan - Needham & Co. LLC:
Was that down internationally? Was that just currency, or was that in local currencies that it was down?
Brian D. Goldner - President, Chief Executive Officer & Director:
No, that was inclusive of currency, because we didn't retranslate that number, so that includes the declines relative to FX.
Sean P. McGowan - Needham & Co. LLC:
So it's probably up then, right, if it's just down a little?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. I mean, I don't have that calculation in front of me. So I'm doing it as reported.
Sean P. McGowan - Needham & Co. LLC:
Okay. Then the last question. Can you help us at least with the order of magnitude quantify what impact there might have been from the Easter shift? And again, order of magnitude for the digital streaming deal that hit the quarter?
Brian D. Goldner - President, Chief Executive Officer & Director:
Look, I think that the Easter shift was a couple of weeks. It was – our week 14 this year versus week 16 a year ago. But we've seen strong POS since the very beginning of the year. And that strong POS has continued post-Easter. I said Easter on Easter. This year we're up a bit so it was a bit stronger than Easter a year ago. But overall, what we're really seeing is great strength in our Franchise Brands as well as some great partner brand initiatives. The MARVEL business is performing incredibly well in the first quarter. Star Wars POS is up significantly in the first quarter behind both action figures and role play. We're very excited about the Star Wars entertainment even in this quarter of the year. So we're seeing kind of from strength to strength in terms of what's selling in the first quarter. We point out the impact of Easter only inasmuch as some shipments certainly have to happen before Easter in order to get on shelves. And we just think it's fair to be transparent about where Easter falls. In terms of the Entertainment and Licensing business, the payment for streaming rights, digital rights is only part of our Entertainment and Licensing business. We also saw considerable increases in the entertainment royalties, the licensing royalties around our brands. And we talked about the fact that we had very good holiday sales around Hasbro franchise brands and in several categories, we're up around the consumer product sales related to our brands that we get paid in terms of royalties and hit the Entertainment and Licensing category of our P&L.
Sean P. McGowan - Needham & Co. LLC:
And that's the plan, it seems to be working. Would you say that the Easter shift helped, or was it offset by the port delays with – like, are they kind of comparable? That would have been a negative, right?
Brian D. Goldner - President, Chief Executive Officer & Director:
Yeah. The port delays are certainly a negative – it's funny. They're certainly a negative in a few brands where some of the new spring initiatives have not gotten out as fully as they will in April and May. And so a lot of the teams – the marketing teams have noted that. Conversely, the fact that we had very strong carryover sales of brands like NERF actually benefited us, because we had such good sales of NERF around the holiday period. We didn't have the spring initiatives, but our carryover items have sold incredibly well, and NERF's POS is up significant double-digits in the first quarter and grew considerably in the first quarter. So I do think that there's some puts and takes. Overall the port strike has been a negative. I certainly wouldn't characterize it as a positive. But we're working through that. And we said for the full year we didn't expect that to impact revenue.
Sean P. McGowan - Needham & Co. LLC:
Okay. Thank you.
Operator:
Thank you. At this time, I'll turn the floor back to Ms. Debbie Hancock for closing remarks.
Debbie Hancock - Vice President-Investor Relations:
Thank you, Rob, and thank you, everyone, for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. In addition, our second quarter earnings call is tentatively scheduled for Monday, July 20. Thank you.
Operator:
This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - Brian D. Goldner - Chief Executive Officer, President, Director and Member of Executive Committee Deborah M. Thomas - Chief Financial Officer and Executive Vice President
Analysts:
Sean P. McGowan - Needham & Company, LLC, Research Division Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division Stephanie Schiller Wissink - Piper Jaffray Companies, Research Division Timothy A. Conder - Wells Fargo Securities, LLC, Research Division Taposh Bari - Goldman Sachs Group Inc., Research Division Felicia R. Hendrix - Barclays Capital, Research Division Gregory R. Badishkanian - Citigroup Inc, Research Division Jaime M. Katz - Morningstar Inc., Research Division Eric O. Handler - MKM Partners LLC, Research Division Gerrick L. Johnson - BMO Capital Markets Canada
Operator:
Good morning, and welcome to the Hasbro Fourth Quarter and Full Year 2014 Earnings Conference Call. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions. Our fourth quarter and full year 2014 earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans, anticipated product performance, business opportunities, plans and strategies, foreign exchange translations, costs and cost savings initiatives, financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today's call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian D. Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. Hasbro's 2014 results highlight the power of understanding our consumers and audiences by garnering great consumer insights to drive innovation and build brands globally. Superior retail execution, compelling storytelling and global consumer engagement across mediums further strengthens these brands. At Hasbro, consumer insights and storytelling surround our brands and sits at the center of our brand blueprint. This brand blueprint is the strategy our global teams are employing around the world, and through which we are differentiating Hasbro in a competitive marketplace. Through innovation and storytelling, we are creating the world's best play experiences. In 2014, the execution of our strategy resulted in revenue growth of 5%. Improved profitability across segments delivered an adjusted operating profit growth rate of 7%, and an expanded operating profit margin of 14.9%. For the year, Hasbro Franchise Brands grew 31%. This growth was driven by story-led brands, including MY LITTLE PONY and TRANSFORMERS, but also from innovation based firmly in our global consumer insights for brands, including NERF and PLAY-DOH. In total, 6 of our 7 Franchise Brands grew in 2014
Deborah M. Thomas:
Thank you, Brian, and good morning, everyone. As Brian said, 2014 was a good year for Hasbro, as revenues and profit grew. We returned significant capital to shareholders, and our underlying financial performance was strong despite several challenges in the marketplace, including a large negative foreign exchange impact at the end of the year. Our business grew across segments, geographies and franchise and partner brands. Our investments in new markets, in global teams and in new capabilities and systems enabled this performance, and our ongoing focus toward lowering cost and maximizing profitability is delivering results. We ended 2014 in a strong financial position. We generated $454 million in operating cash flow, and ended the year with $893 million of cash on the balance sheet. Before we discuss the year's results, please note there were a number of charges and benefits in both 2014 and 2013. We've included a reconciliation of both years to reported amounts in today's release and the presentation accompanying this call. During my discussion of our business, I will exclude these items as they do not speak to the underlying performance of Hasbro. Looking at our segments for the full year 2014, revenues in the U.S. and Canada segment increased 1%. Growth in the Boys category offset declines in the Girls Games and Preschool categories. All 7 of Hasbro's Franchise Brands grew revenues in 2014, as did MARVEL properties. This growth more than offset the expected declines in Furby and BEYBLADE. Our U.S. business is posting positive gains after several challenging years. Franchise Brand POS was up 31% in 2014 and we're well positioned from an inventory and brand initiative standpoint for 2015. In Canada, revenue declined in the year, but point-of-sale at our retailers increased. Looking ahead to 2015, given Target's decision to exit the Canadian market, the environment will be more challenging. Operating profit in the U.S. and Canada segment increased 7% for the year, reflecting the higher revenue levels and improved expense leverage. In the international segment, full year 2014 revenues increased 8%, with 6% growth in Europe, 14% growth in Latin America and 10% growth in Asia-Pacific. Emerging market revenues increased 20%. For the year, foreign exchange had a negative $87.7 million impact on revenues for this segment. Absent the impact of foreign exchange, international segment revenues grew 13% and Emerging Markets grew approximately 30%. Internationally, the Boys, Girls and Preschool categories all grew revenues in 2014, and more than offset a decline in the Games category. As in the U.S. and Canada segment, strong growth in Hasbro Franchise Brands was further supported by growth in MARVEL products. 6 of our 7 Franchise Brands grew, and this growth was partially offset by declines in Furby and BEYBLADE. Operating profit increased 17% in the international segment on higher revenues and improved expense leverage. We continue to make investments in certain international territories to build our brands, enhance our talent and build new capabilities. In 2015, the International segment and Hasbro overall faced difficult comparisons, given the current foreign exchange environment and the strengthening of the U.S. dollar. 55% of our 2014 revenues were denominated in U.S. dollars. The next largest currency was the euro at 16% of revenues, and all other currencies were less than 5% each of revenues. Total Hasbro 2014 revenues translated at current foreign exchange rates would be approximately $250 million lower than what we reported. Translation not only impacts our top line revenues, but our profitability as well. Given the impact from foreign exchange occurred so late in the year, it had an approximate $25 million negative impact on net earnings. While we anticipate raising prices in many markets outside the U.S. to recover some of the profitability in these markets, the comparison will be difficult. Our final major segment, the Entertainment and Licensing segment, grew revenues 15%. Growth in lifestyle licensing revenues for Hasbro Franchise Brands, including MY LITTLE PONY and TRANSFORMERS, was the primary driver behind the record year for this segment. The Entertainment and Licensing segment operating profit increased 28% on an adjusted basis, reflecting the higher lifestyle Licensing revenues in the year. For Hasbro, overall, higher revenue and improved expense leverage delivered higher overall profitability in 2014, both in operating profit dollars and margin. Cost of sales, as a percentage of revenue, declined to 39.7% versus 40.7% in 2013. As we experienced throughout the year, growth in entertainment properties, including TRANSFORMERS and MARVEL, as well as higher Entertainment and Licensing revenues, were the primary contributors to this improvement. With the growth in Entertainment-backed revenues, royalty expense also increased. For 2014, royalty expense increased to 7.2% of revenues. This is in line with our stated expectation of being within the range of our 5-year average of 7.3%. Full year product development expense increased to 5.2% of revenues. Investment in our brands and innovation is ongoing and strategically important for Hasbro. As we previously communicated, we began development of the Disney Princess and Frozen properties in the fourth quarter, ahead of revenues which do not commence until 2016. As a result, as anticipated, 2014 product development expense was above the high end of our typical product development range of 4.5% to 5%. In 2015, we anticipate product development as a percent of sales to be in the range of 5% to 5.5%. This expense should return to our more normalized range in future years, as we begin to recognize revenues associated with the Disney Princess and Frozen properties. Intangible amortization declined to $52.7 million for the year, as some of our assets had been fully amortized. The program production cost amortization declined slightly, and remained near the 1.1% of revenues we projected for the full year. Brian discussed the importance of storytelling, and the role film and television has in building brands globally. We will continue investing in content creation to build our brands. SD&A increased 6%, slightly ahead of our revenue growth for the year. As we discussed previously, we're making investments in our business, including our digital capabilities with MAGIC
Operator:
[Operator Instructions] Our first question is coming from the line of Sean McGowan with Needham & Company.
Sean P. McGowan - Needham & Company, LLC, Research Division:
I have a couple of questions, if I can. First, can you give us an update on what's happening with Backflip Studios, and should we expect in 2015 to see some Hasbro properties coming out of that studio?
Brian D. Goldner:
Yes, good morning, Sean. We will start to see Hasbro Studios and Hasbro brands properties coming out from Backflip Studios this third and fourth quarter. We've had a few that were more about network building than revenue generation early on, but you'll see a significant increase in Hasbro Studios brand, Hasbro brands properties. The other element is they are working on some new exciting brands within the Backflip portfolio, including something very exciting with DragonVale.
Sean P. McGowan - Needham & Company, LLC, Research Division:
Did anything else go on with their other properties during 2014?
Brian D. Goldner:
No. They continue to have NinJump and Paper Toss and several other brands that they launched, PLUNDERNAUTS and Seabeard, but DragonVale, obviously, is the largest brand, their Franchise Brand, if you will, and they're working on an exciting new initiative around DragonVale for the second half of this year.
Sean P. McGowan - Needham & Company, LLC, Research Division:
Okay. You may have said this in the remarks or maybe I didn't catch it clearly. What was the performance of MAGIC in the fourth quarter? Was that up?
Brian D. Goldner:
Yes, it was. Yes.
Sean P. McGowan - Needham & Company, LLC, Research Division:
Okay. Can you just remind us why the change from 2 sets to -- I mean, from 4 to 2 sets?
Brian D. Goldner:
Well, we actually -- for 2015, there are a couple of things going on. So there are more than 2 initiatives that are going on that we'll launch in 2015. We'll have 2 sets, but then we also have an additional, the core set. So in fact, it's a transition, and the teams got some pretty robust storytelling plans around that brand. And again, we're very excited about what we're seeing in MAGIC, the momentum in MAGIC continues. The number of Friday gaming sessions has increased. We're up to nearly 7,000 every Friday, where fans are getting together to play. We have additional tournaments this year around several of the releases. By summer, we'll have a tournament that will actually take place in 3 different countries around the world. So in fact, I think MAGIC and the opportunity for MAGIC players to play face-to-face in a number of different ways increases throughout the year.
Sean P. McGowan - Needham & Company, LLC, Research Division:
Great. And then last question, can you help us understand what the impact was, if any, to Hasbro from these West Coast port disruptions? I mean, was -- did you recognize some sales earlier than the fourth quarter, and what do you think the impact will be in the first half of 2015?
Brian D. Goldner:
Yes. I think you have to -- you divide up our business between our domestic inventory that we carry into the U.S. into our warehouses. Our team did a tremendous job of thinking through what might happen with West Coast ports and brought more into the East Coast throughout 2014. We didn't advance shipments. We just took those shipments, and took the extra time that we knew it would take to get to the East Coast. It resulted in slightly higher cost, although we expanded the U.S. business' operating margin at the same time. The impact really comes when you look at the way retailers take their FOB or direct import shipments because they, in certain instances, continued to bring those into the West Coast more prevalently, and that's why we commented that early in the year, you might see some shipments continue to come in to the first quarter, but we think for the full year, we don't see any impact to our 2015 numbers.
Sean P. McGowan - Needham & Company, LLC, Research Division:
So with the impact to a company like Hasbro be that open to buys might be lower in the first half because retailers are still taking a product that they had thought would come in early, is that what you mean?
Brian D. Goldner:
I think it's not prevalent among retailers. I think there's probably 1 or 2 retailers that their direct import business will carry over into 2015 a bit. And so I think in the first quarter, certainly, we're going to see a little bit of that come in, not impacting Hasbro per se, as much as maybe their total direct import shipments, but we don't think that, that has an impact beyond the first half of the year.
Operator:
Our next question comes from the line of Mike Schwartz with SunTrust Robinson.
Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division:
I wanted to touch on, Brian, you made a bunch of commentary just around POS, and maybe I missed some of it. So can you maybe go over that again just in terms of how POS looked to the fourth quarter into '15 maybe by regions, if possible?
Brian D. Goldner:
Sure. In the U.S., what I was saying is that our POS in the fourth quarter and for the full year was down slightly single digits. However, it was really impacted by high dollar sales items like Furby, and obviously, the dollar sales associated BEYBLADE. So my point was, if you took out either of those initiatives, our POS for the year in the quarter would have been up. So again, it's not related to the underlying strength of several of our segments, it was related to the absolute dollars, and please keep in mind that POS doesn't count all of the sales that we have in the U.S. because, obviously, MAGIC -- 4/5 of MAGIC is outside of the purview of major retailers and POS inside NPD is about 90% of our sales, so they're sales outside. Then if you look at our international business, POS both for the quarter and for the full year was up significantly in a number of markets, was up overall, with the exception of really 2 where we have data. So it was up in Canada, up in Mexico, Australia, up in the U.K., up in Spain, and POS was down single digits in France and Germany.
Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division:
And that's for the full year?
Brian D. Goldner:
That was for the full year and the fourth quarter.
Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division:
That's great. And then just -- you had mentioned specifically just the closing of a part of Canada's -- can you give us any sense how large that business is for you and maybe how you kind of deal with that in the year ahead? I'm assuming inventory will be adjusting around and some other things.
Brian D. Goldner:
Yes, I think that in the short term, it impacts our business. Longer term, we've already heard from several customers who plan to expand their businesses in Canada, who had great success in Canada, and so we think this is more of a short-term issue as stores and store locations close, change hands, and perhaps reopen under new ownership. And it's just a matter of working through that process. Overall, the Canadian business in terms of POS was quite good for the year, and our brands continue to resonate quite well up there. So I think this is a matter of working through some shorter-term issues, 2015 related issues as we change out for kind of dominant retailers in that territory.
Operator:
Our next question is coming from the line of Stephanie Wissink with Piper Jaffray.
Stephanie Schiller Wissink - Piper Jaffray Companies, Research Division:
Just a couple of questions if I can. Deb, one for you. With respect to your comment that the revenue is now commanding a higher margin, can you just talk about the next couple of years, are there any major investments we should be aware of or can we assume that this incremental margin continues to expand here over the next, I would say, 1 to 2 years? And then Brian, a question for you. I'm just curious, as you think about the STAR WARS opportunity, your international business and your global distribution platform has evolved substantially since 2008. Does that change either how you think about the potential volume or the profitability of that business as we face that opportunity in the back half of this year?
Brian D. Goldner:
Sure. Why don't I -- I'll start with the brand, and then Deb can -- will come back and talk about expanding operating margins. I think STAR WARS, there are several elements to the brand that are both new and different as we go forward this year. Obviously, the new initiative, we saw great success around the television that was on in the fourth quarter of 2014, and how it helped to drive the STAR WARS brand. We all know how content really drives that brand, as well as many others. We're very excited about the movie, but the movie does come later in the year, December 18, 2015, and so therefore, I would expect that our revenues for the first movie would be split across calendar years, and I would hope that people would recognize that you'd see a couple of quarters of impact to STAR WARS this year, and then into '16 for several quarters, and really into what becomes several years of STAR WARS positive impact between the trilogy movies, and then the new stories that will be told. The second piece, as you asked about globality, clearly, what we've seen in MARVEL is the impact of Disney, our partnership with Disney, our increasing global scope and scale, their increased global scope and scale. We're seeing a more internationally-oriented MARVEL business. We also saw a more internationally-oriented TRANSFORMERS business this past year because we are having impact in so many territories, and we would expect that to carry forward for STAR WARS. As we are starting to see increases in operating margin in those regions, we would expect over time to see increases in operating margin, but recognize that, today, our international territories in Emerging Markets operating margin are below the company average operating margin. So I think that, that does have a mitigating impact in the short term and an expanded operating margin opportunity in the longer term. The last piece I'll note is that the excitement around STAR WARS is significant, and I think that there are a number of licensees that have the opportunity to share in that brand, and therefore, we are going to do all that we can. We have an amazing innovations in action figures and role play and games and several other categories. We can't wait to show the line. There are others that also will have the opportunity to sell in market, STAR WARS product coming this fall, and then throughout the trilogy series.
Deborah M. Thomas:
So the other things that are impacting our margin, we did see an improvement in our gross margin this year, and that was due to the success of our brands, particularly our Franchise Brands. But one of the headwinds that we talked about for next year is foreign exchange. Many of our product costs are denominated in U.S. or Hong Kong dollars, which had stayed pretty stable, as the U.S. dollar has strengthened against foreign exchange. So while over the longer term we do have the opportunity, as Brian was saying, to really adjust for the currency impact because of the rate and pace of the change, it had a more significant impact for us in the fourth quarter, but will continue to have an impact to us in 2015. So as far as hedging, as you know, we hedged a substantial amount of our product purchases, but not all of it. And I think on a blended basis, we've hedged about just under 70% for 2015. So we'll continue to be impacted by currency from that, and we will continue to invest in MAGIC
Brian D. Goldner:
And while we're continuing to drive, develop and create new storytelling, our cash expense in storytelling have declined '14 versus '13. And as we build efficiencies and experience in how to create content, we're able to sort of take that into account as we go forward.
Stephanie Schiller Wissink - Piper Jaffray Companies, Research Division:
That's really helpful. Deb, just one more follow-up on resin. Can you just give us a level of exposure in your cost of sales that's related to resin and any benefit from oil costing coming down?
Brian D. Goldner:
If you look at the -- if you take our total cost of goods, it's 39.7% this past year. If you take the percentage that's resin, it's 5.7 percentage points of that 39.7%. So actually, labor and paperboard are higher as a percent of cost as a component of our total cost of goods. So what we've seen in the past, what we tend to see, is that resin falls in arrears to oil prices because, obviously, it's a produced product beyond just crude oil. So over time, we would expect to get some benefit, but again, try to size the impact overall.
Operator:
Our next question comes from the line of Tim Conder with Wells Fargo.
Timothy A. Conder - Wells Fargo Securities, LLC, Research Division:
A couple of questions here. I wanted to revisit your POS in Europe. You called out a few countries to where it was strong in Western Europe and a couple were just down a little bit. But as a whole, maybe if you want to include Eastern Europe or not, your shipment seemed quite a bit above that POS, and just maybe kind of help us with the difference between those 2, and then...
Brian D. Goldner:
No, actually. Yes, okay, sorry -- go ahead.
Timothy A. Conder - Wells Fargo Securities, LLC, Research Division:
No, go ahead, Brian, that may change my second question.
Brian D. Goldner:
Okay. Yes, so if we look at Europe, we said that the revenues were up 6% for the year in Europe, obviously, up stronger in Emerging Markets, so Eastern Europe and Russia were up better than that. Our inventories are very much in line with our sales. If you look at inventories at year-end, you'll see that they are really aligned to where the sales have occurred. So across Europe, what we saw is that POS increases were absolutely in that range. U.K., for example, was 8% POS increase for the year, and I would say that inventories today are very much in line with those kinds of sales increases. We don't see significant issues and pockets of inventory. I think we've managed that very well. The inventory is really following the rate of sale globally. Inventories also, obviously, going into Latin America. We don't have specific POS data the way that it's reported through NPD. We have our own data, and we've seen great performance throughout Latin America. Obviously, the region was up by 14%, and we saw great growth in -- not only Brazil, but Columbia, Peru and into Mexico, and I would say, again, we're very comfortable with the inventories we have, and the inventories are following our sales growth globally.
Timothy A. Conder - Wells Fargo Securities, LLC, Research Division:
Okay, okay. That's very helpful. Then the second question is, whoever wants to take this, as you look to '15, and I know, in general, you don't give a lot of specific guidance. But as you look at '15 on a reported sales basis, if currency rates hold at yesterday or Friday's level or whatever near benchmark you're using here, and given the headwinds in Canada, do you expect reported sales growth at this point for '15?
Brian D. Goldner:
Well, let me say it this way because we've look at, and really thought about where our business is in '15, and you're right, we don't provide specific guidance. But I would tell you that we feel very comfortable in saying that our underlying growth in our brands and our underlying growth in our operating profit in '15 should be positive. We feel we have the initiatives, certainly, across all of our major segments. As we look at FX, there's really 3 elements to the impact of 4x. It was the size of change, the rate of change and then the range of currencies impacted. In the case of the fourth quarter, all 3 came in at high levels, if you will, the size of the change, the speed of the change and the rate of currency. Obviously, with a bit more time, we start to address that. Deb noted that in her comments that we begin to address that as we look at our longer-term cost of goods and in the short-term pricing for products to recover those revenues and earnings power in the country. So I would be -- it would be too early for us to say one way or the other, because again, we don't know exactly where FX will be. But I will tell you, the underlying strength of our company and the strength of our people running countries around the world, I feel very confident in the underlying strength of our brands and our trajectory for 2015.
Timothy A. Conder - Wells Fargo Securities, LLC, Research Division:
So again, Brian, by saying underlying, you're saying excluding FX, you feel highly confident in both of those being up?
Brian D. Goldner:
That's right, yes. The underlying strength means absent FX. I don't know if you want to comment further.
Deborah M. Thomas:
We have, and we do, as Brian said, we feel pretty good about the initiatives we have for '15 and the underlying top and bottom line strength of our business. But I'll remind you, in case you missed it in our prepared remarks, currency does have a big impact on a translation standpoint, and we don't hedge for translation, and at current rates, it would had about a $250 million impact on our reported earnings for 2015 -- '14.
Brian D. Goldner:
Reported revenue.
Deborah M. Thomas:
Reported revenue, sorry.
Timothy A. Conder - Wells Fargo Securities, LLC, Research Division:
Last question, Furby, BEYBLADE, really not a comparable factor for '15 at this point?
Brian D. Goldner:
Well, actually, although we'd all like to move beyond the comparisons, I think BEYBLADE becomes de minimis in 2015. Furby has performed very well, was down to a significant degree, but please remember that in non-English-speaking markets, Furby Boom just launched in fall of 2014. So Furby still represents a sizable brand and business in our international market, and therefore, we'll probably continue to talk about Furby comparisons for a bit of time.
Operator:
Our next question comes from the line of Taposh Bari with Goldman Sachs.
Taposh Bari - Goldman Sachs Group Inc., Research Division:
I had a question on capital allocation. It's nice to see that you're raising your dividend, as well as your buyback authorization this morning. But I was hoping, Brian, you can speak your philosophy around M&A, and specifically, acquisition criteria, and where acquisitions fall in your list of cash priorities.
Brian D. Goldner:
Yes. Well, thank you for the question. If you look over the last 5 years, this management team has returned 143% of net earnings to its shareholders via both the dividend and the share buyback. Last year, nearly $680 million returned, $217 million of which was in a dividend, $461 million of which was in buybacks. Deb will talk more about capital structure, but you have a management team that's very committed to returning excess capital to shareholders. We still also believe strongly in investing in our business, and we're also building our brands and innovation insight and storytelling capabilities organically as we speak, and certainly we think given the global growth potential of something like MAGIC
Taposh Bari - Goldman Sachs Group Inc., Research Division:
And then just another kind of philosophical question around your portfolio, you have several owned brands and many licensed brands with good momentum today. As we think about the company, let's say, 5 years out, I know it's a long time from now, but how do you envision the owned segment of your portfolio? You've got properties like TRANSFORMERS, MY LITTLE PONY, NERF, extremely good momentum. If we look out 5 years from now, are we looking at a whole new set of brands, whether organically created or acquired, that could be needle movers within the portfolio or are TRANSFORMERS and MY LITTLE PONY and the likes going to be even bigger contributors to the portfolio?
Brian D. Goldner:
Yes. I think there are really 3 elements to our brand building and the way we look at brand building. The first in the early 2000s was building our core brands, which are now Franchise Brands, and continuing to foster growth there; secondly, major brand adjacencies. You've seen the success of things like NERF REBELLE, DOHVINCI, EQUESTRIA GIRLS. You'll continue to see those adjacencies. And as we move forward here over the next bit, including 2015, you're going to see some new brands, and we'll begin to add new brands. Some of them will be vault brands that Hasbro owns and controls, and some will be new brands that we invent, and some may be some from our partners over the next period of time, and we'll talk more about that. John Frascotti will lead the discussion of that on Friday as we start to talk about 2015, and you'll certainly see entrance in all 3 of those areas. We do believe that our Franchise Brands can be much larger. We're starting to see our brands get to highest ever revenues. We talked about how NERF is performing, and certainly, PLAY-DOH and MY LITTLE PONY, and that we've moved those brands significantly versus when we first started, but there's still a lot of headroom and growth for our Franchise Brands globally over the next several years.
Operator:
Our next question comes from the line of Felicia Hendrix with Barclays.
Felicia R. Hendrix - Barclays Capital, Research Division:
Brian, in your prepared remarks and throughout this call, when you talked about the performance of Girls, you mentioned a number of things that were headwinds there. But we do not hear you talk about the competitive environment, particularly given Frozen and how popular that was, so just wondering was that an impact at all in your Girls business? And if so, how should we expect that to continue to be a headwind, if at all, in early '15?
Brian D. Goldner:
Yes. We saw very strong growth with our Franchise Brands in our Girls business. The one headwind I talked about in Girls was Furby, and I would say that unfortunately, to talk about Furby as a headwind, it's one of our brands, but it was a headwind. It was a headwind in the fourth quarter, had a large impact in the fourth quarter, and frankly, throughout the year, but clearly, the fourth quarter had significant impact. If we look at the growth of our Franchise Brands, MY LITTLE PONY had a very strong year, up double digits, both in the fourth quarter and for the full year, EQUESTRIA GIRLS contributed significantly to that brand. In addition, NERF REBELLE has really performed well. PLAY-DOH DOHVINCI is off to a very strong start. So I would not view the Frozen success in any way as impeding our progress as a company. We think that Frozen and the Princes business is very complementary to what we are currently working on, and EQUESTRIA GIRLS is very different than the Frozen brand and recipients of those 2 brands, very complementary. So what we would say is a great opportunity for growth, we're very excited about the developments we are undertaking in 2015 around Frozen and Disney Princess, and we're very excited about 2016 as we bring product out to the market, and we may show you a few things later this week that are equally exciting for 2015 in our Girls arena, but I'll leave that to the team to share that with you on Friday.
Felicia R. Hendrix - Barclays Capital, Research Division:
I guess that's a little teaser to get us all out, huh?
Deborah M. Thomas:
[indiscernible]
Felicia R. Hendrix - Barclays Capital, Research Division:
And then, Brian, folks have asked this question in a number of ways. I'm going to go forward here. You say -- especially in the first half of 2015, you say there's different puts and takes because you have the headwinds that you've talked about. You faced tough comps in Boys. We have the Target, the issue of Canada, Target in Canada. You have FX. You have the -- the stuff you talked about in the port issues, although you said that might not affect you as much, Furby, but you also have tailwinds in the first half, which you've alluded to, which I'm sure we'll see some of that on Friday. Are you -- when you think about the headwinds, the tailwinds, are you optimistic that the tailwinds can offset the headwinds in the first half because that's really what investors are most focused on right now?
Brian D. Goldner:
Yes. If you talk about the Boys business, I know that we're talking about tough comparisons, but we have a line up, as I indicated a year ago. We said we were entering the first year of an unprecedented era of new Boys entertainment coming to the market, and 2015, in our mind, is even better than 2014. You have Avengers that comes in early May. You have Jurassic World. We have Ant Man, the Fantastic Four, and then, obviously, in December, you have STAR WARS. So I would say that as we look at the year, we feel very good about the underlying strength of our brands, and we feel good about each of our categories of product that we're bringing to the marketplace. What we obviously are contending with was a very fast-changing foreign exchange environment. Over the longer term, companies like Hasbro have always been able to adapt to marketplace factors, and can address those issues, and we are already underway in addressing those issues, but, clearly, given the size and rate of change of ForEx, I would say that, that's probably, in the short term, the biggest headwind. And everything that management and our teams can control, we are controlling toward growth, with good momentum coming into '15. I also mentioned that our POS is quite good, is up in the U.S. and is quite strong throughout Europe, 2015 POS. So we're off to a very good start.
Felicia R. Hendrix - Barclays Capital, Research Division:
Great, that's helpful. And Deb, should I just -- I know you gave us a lot of data on FX and translation and transaction and all that, and we can do -- crunch numbers all afternoon and figure that out, but should I just give up hope that you'll ever give us just a nice, easy sensitivity to work from?
Deborah M. Thomas:
Felicia, if I had my crystal ball and I could do foreign exchange, I'd be happy to share that with you, but I do think it's important. If we just look at current rates, as Brian said, it really is the rate and pace of change. So rates declined so significantly at the end of the fourth quarter, and continued to go down into January. And of late, they've been a little bit more stable, but still went down from there. At current rates would have had a $250 million impact to our reported revenues. That being said, over the long term, we believe it will still have about a 10 -- any impact you model in from foreign exchange would have about a 10% to 15% impact to earnings over the longer term.
Operator:
Our next question comes from line of Greg Badishkanian with Citigroup.
Gregory R. Badishkanian - Citigroup Inc, Research Division:
Just going back to the U.S. POS that was positive in 2015, which brands really stood out? Did anything change in terms of momentum you saw in the fourth quarter?
Brian D. Goldner:
Well, what I had said, Greg, was just to be clear, absent either BEYBLADE or a Furby, you would see positive POS in the fourth quarter for our brands. So what that speaks to is the underlying strength of our brands, particularly, our Franchise Brands. Our Franchise Brand POS in the full year was up 30%, and revenues were up 30% as well. So we've seen strong growth in Franchise Brands, obviously, up some comparisons in -- comparing Furby and BEYBLADE, obviously, have some impact to overall POS. And then of course, MAGIC
Gregory R. Badishkanian - Citigroup Inc, Research Division:
Very helpful. And retail inventory being in a good position, if we go back to last time, this time last year, I was trying to read the transcript, and I didn't really see a comparable type of comment. So how would you characterize it last year? Was it in a good position, worse off, and now you're in a better position inventory level wise?
Brian D. Goldner:
Yes. I think that we certainly have inventories where we have sales growth. I think they're really well lined-up. I think a year ago, we were still clearing through a little bit of NERF inventory, maybe a little bit of LITTLEST PET SHOP inventory as we were changing over the brand for 2014. So overall, we would say we began the year 2015 with inventories in a good place, our retail inventories in a very good place, and our own inventories are strong as well and in the right spot. U.S. inventory is down. International inventory is up, and it tracks quite well up against the sales increases we've seen country-by-country.
Gregory R. Badishkanian - Citigroup Inc, Research Division:
Very helpful. And then I'll just bring -- because you had mentioned Toy Fair, is there one segment where if we're looking out at your new products that could really see an acceleration in growth from the level -- sort of innovation that you're going to be introducing? Should we look out for one category in particular?
Brian D. Goldner:
Actually, I would say that you're going to see innovation across all the categories of our brands, and you'll see that on Friday. You're going to see new brand initiatives, core franchise initiatives and adjacencies, new in several instances, and we're going to take advantage of the momentum we have in our brands and add to that. And we've spent a significant amount of time looking at proprietary consumer research. Our team over the last year has interacted with nearly 80,000 consumers, kids and parents, in several countries around the world. So our investments in consumer insight are really leading us to these innovations and marketing initiatives because we want to understand our consumers and our audiences better than anybody else.
Operator:
The next question comes from the line of Jaime Katz with Morningstar.
Jaime M. Katz - Morningstar Inc., Research Division:
Can you guys just talk to any trends that you may have seen emerging in the Preschool space that's made it more difficult for everybody to compete? And then any color commentary you might have on the cadence of promotions at the retail channels since the end of the holiday season, would be great?
Brian D. Goldner:
In Preschool, we've really seen that as kids have gotten a bit more media-savvy at a younger age that, clearly, characters and story-led brands are winning today. We've seen that in our own portfolio, where our TRANSFORMERS RESCUE BOTS performed quite well. We also have early creativity brands like PLAY-DOH, which have performed incredibly well and are doing so globally. It's one of our most global brands. I think that our focus has been in core PLAYSKOOL to bring some level of value to the company back in getting our profit margins more in line with our expectations, ensuring that we have innovative products that are valuable to the consumer and our customers, and also provide a good operating return to Hasbro. So looking at the innovations, and you'll see some things at the end of the week that bring great innovation back to that core PLAYSKOOL business, and do so in a way that enables our customers and Hasbro to make money, and I think that's one of the watchwords. The other area that we're very excited about is in SESAME STREET. Again, I don't want to steal the team's thunder, but there's some new product in that area for the fourth -- third and fourth quarter that is very exciting and very intuitive, so we're looking forward to launching that as well.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners.
Eric O. Handler - MKM Partners LLC, Research Division:
Wondered if you could talk about the impact of Discovery Family Channel now that you are below a 50% owner. How is that going to impact your P&L, and how should we be thinking about your TV development strategy?
Deborah M. Thomas:
Sure. Well, certainly, from our television development strategy, as Brian mentioned earlier, we remain committed to our storytelling capabilities because we really see the benefit that has in our brand. And while we develop programming for Discovery Family Channel, which we will continue to do, we then take that programming and leverage it by selling it internationally and through other channels. So it really is more of an effort in that spend for us than just the U.S. brand, but what we've seen now is Discovery Family is that the network continues to perform well. As we said, we had some charges that we kind of called out in the third and fourth quarter just because they're not ongoing, but overall, the network has moved to a profit, and we continue to expect it to do well. We'll still program a good part of the day part, and so our programming still is doing very well on Discovery Family Channel.
Eric O. Handler - MKM Partners LLC, Research Division:
So your overall programming hours, you don't expect is going to be changing?
Brian D. Goldner:
Yes. In fact, we noted that since the relaunch in October, we had aired over 1,000 hours of programming on the channel, and it's, on average, about 68 hours a week. So we're primarily programming the daytime kids day parts. We have a range of library shows that are running, plus new shows that we're producing. As Deb said, we're then able to take those shows out around the world. One of the changes that we made as a result of the new relationship, the amended relationship, is the ability to take some of our shows out beyond the channel for a first run. So Transformers
Operator:
Our final question is from the line of Gerrick Johnson with BMO Capital Markets.
Gerrick L. Johnson - BMO Capital Markets Canada:
I was hoping you could discuss the timing of shipments for movie-related products, so when will you begin shipping product for STAR WARS, Avengers, Jurassic World and anything else that might be material?
Brian D. Goldner:
Yes, typically, the range for shipping product is somewhere between 4 and 8 weeks before the launch of the movie. So Avengers is May 1. So in that range, you'll see the different retailers, depending on how quickly they're setting. And Jurassic mid-June. Minions is July 10. Ant Man's the 17 of July. Fantastic 4 is August 7, and then STAR WARS is December 18. STAR WARS, you'll probably see an effort that begins more in the fall with classic product, and then rolls into the movie product about on the timetable I just outlined. And then obviously, STAR WARS will continue into 2016. And each of those, as you'll recall, Gerrick, will have the kind of prior to movie, and then of course, they have windows as the movie hits, all different home entertainment windows marketing around that, new products around that. So it's not just the one and done window. It will carry forward for the year.
Gerrick L. Johnson - BMO Capital Markets Canada:
Okay. Maybe to be a little bit more specific, when do you anticipate shipping the incremental STAR WARS movie related product? Will that be a back-to-school, July, August type shipment or will be October resets? When will that movie product hit shelf?
Brian D. Goldner:
I'm not going to get specific on the call here, but I would say that you will see STAR WARS-related product on shelves in September overall, and then movie product will feather in as we get closer to the movie.
Gerrick L. Johnson - BMO Capital Markets Canada:
Okay. And then can you quantify the incremental cost for the build-out of Disney Princess infrastructure? How much did it, I guess, hit the fourth quarter? And I know you gave us a range for R&D, but can you give us a sort of a dollar amount, all-in you're expecting to spend on this?
Deborah M. Thomas:
Well, we did say that, as we mentioned in the third quarter, we expected to be at/or above the high-end of our normal 4.5% to 5% range, and did have an impact. So our development expense was 5.2% of revenue for the full year of '14. We do expect that given development in our innovation, but also the impact, particularly of developing for the Disney Princess and Frozen line, without the related revenue, that we will be in the 5% to 5.5% range for 2015.
Gerrick L. Johnson - BMO Capital Markets Canada:
Okay. And since I'm last here, I want to ask a few more. What was the sale of the license rights? What does that refer to?
Brian D. Goldner:
We had a few non-core brands, where we didn't control the brand, where we had some underlying license rights that we sold to a third-party.
Gerrick L. Johnson - BMO Capital Markets Canada:
Okay. Do you care to tell us what they were?
Brian D. Goldner:
No, I'll leave it to them to talk about that.
Gerrick L. Johnson - BMO Capital Markets Canada:
Okay, okay. And then one last one, please? Your gross margin performance is quite nice in the quarter. Are you now -- are you fully reserved for any additional markdowns that may pop up in the first quarter? How do you feel about those reserve level?
Brian D. Goldner:
Yes, we feel very good about our reserves. Obviously, related to inventory and to promotions, and we enter the year with good momentum. We talked about early POS, and feel like we have the inventory in the right place, both in the U.S. and globally.
Operator:
Thank you. At this time, I'd like to turn the floor back to management for closing comments.
Debbie Hancock:
Thank you for joining the call today. The replay will be available on our website in approximately 2 hours. Additionally, management's prepared remarks will be posted to our website following this call. We hope to see many of you on Friday of this week, February 13, at our Annual Toy Fair Investor Event, and our first quarter earnings call is tentatively scheduled for Monday, April 20. Thank you.
Operator:
This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Brian Goldner - President and CEO Deb Thomas - CFO Debbie Hancock - VP, IR
Analysts:
Sean McGowan - Needham & Company Drew Crum - Stifel Nicolaus & Company, Inc. Stephanie Wissink - Piper Jaffray & Co. James Hardiman - Longbow Research Felicia Hendrix - Barclays Capital Jaime Katz - Morningstar Michael Swartz - SunTrust Robinson Humphrey Timothy Conder - Wells Fargo Securities Gerrick Johnson - BMO Capital Markets
Operator:
Good morning, and welcome to the Hasbro Third Quarter 2014 Earnings Conference Call. At this time, all parties will be in a listen-only mode. A brief question-and-answer session will follow the formal presentation. (Operator Instructions) Today’s conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the Company’s quarterly performance and then we’ll take your questions. Our third quarter earnings release was issued this morning and is available on our Web site. Additionally, presentation slides containing information covered in today’s earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share, or EPS, we’re referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans; anticipated product performance; business opportunities, plans and strategies; costs and cost savings initiatives; financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today’s call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I’d now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. In the third quarter, we continue to execute our brand blueprint globally, driving momentum in our franchise brands and key partner brands. We delivered growth in all regions, including the emerging markets where our investments are fueling continued double-digit growth and profitability gains. We took strategic steps to position us for long-term growth, including the addition of Disney Princess and Frozen to our gross portfolio beginning in 2016. Finally, we continue to evolve and improve our content led branded play strategy and I will speak to this effort shortly. Third quarter revenues increased 7%. We grew across all major operating segments of Hasbro including a return to growth in the U.S and Canada segment and continued growth in the international and our entertainment and licensing segments. Profitability increased as adjusted operating profit in the quarter increased 9% and our operating profit margin was 19.4% of revenues. Our focus on Hasbro franchise brands and key partner brands fueled these results. Franchise brand revenues increased 36% in the third quarter. All seven franchise brands grew double-digit in the quarter. Additionally, point of sale at our top five U.S retailers for Hasbro franchise brands was up more than 30% in the quarter and year-to-date. Let’s highlight a few of these brands. NERF continues to be the brand of choice. According to NPD, if we combine NERF and NERF REBELLE it would be the second largest property in the U.S year-to-date through August. NERF revenues grew in the Boys and Girls categories globally, including in both the U.S. and Canada and international segments and point of sale was strong growing double-digits in several markets. MAGIC
Deb Thomas:
Thank you, Brian, and good morning, everyone. As Brian said, we had a good third quarter as we grew revenues in all regions and across our franchise brands. Hasbro’s operating profit and operating profit margin increased. We’ve continued to invest in our business for long-term growth, added a key new license beginning in 2016 while remaining focused on improving profitability and returning cash to our shareholders through our stock buyback program and dividend. Before I review the quarter, I want to remind you of several items that impacted both this year’s and last year’s third quarters. In the third quarter of this year, we restructured our investment in the Hub Network joint venture, reducing our ownership to 40% of the network. In connection with this restructuring, we recorded a pre-tax charge of $11.6 million, or $0.06 per diluted share in the third quarter of 2014. This net charge is primarily related to the costs associated with recording the fair value of a put-call option exercisable at the end of 2021 that Hasbro and Discovery entered into related to this transaction. In last year's third quarter, there were a number of factors impacting our reported earnings. This included a pre-tax charge of $75.5 million or $0.50 per diluted share related to an adverse arbitration award. A pre-tax charge of $4.1 million or $0.03 per diluted share associated with restructuring and partial pension settlement charges and a $23.6 million or $0.18 per diluted share favorable tax adjustment. We have included a reconciliation to reported amounts in today's release. During the rest of my discussion of our business, I’ll exclude these items as they do not speak to the underlying performance of Hasbro. Looking at our segments, third quarter revenues in the U.S. and Canada segment increased 4%. Revenues in both the Boys and Games categories grew in the quarter, partially offset by declines in the Girls and Preschool categories. The Girls category decline was primarily the result of an expected decline in FURBY. The Preschool decline was primarily due to the challenging comparisons within Sesame Street, which included a difficult comparison with Big Hugs Elmo in last year's results. Overall in the U.S., we had positive point of sale trends at our top five retailers and our inventory at retail was down slightly at quarter end. At the same time, retailers are expanding inventory to support our growing brands. Point of sale was up in Canada as well. Segment operating profit in the U.S. and Canada increased 16% in the quarter, reflecting the higher revenue levels, favorable mix and improved expense leverage in the quarter, despite being partially offset by a challenging environment in Canada. We also continue to invest in our business, including support of key initiatives such as MAGIC
Brian Goldner:
Thank you, Deb. I want to take a moment and recognize David Hargreaves, Hasbro's Chief strategy Officer. Many of you know David personally. Last week he announced that after 32 years, he will be retiring from Hasbro in February. David’s stewardship, vision, and business acumen have been instrumental in our success today as a branded play company. There is no question Hasbro would not be where it is today without David’s leadership. His legacy will be defined by his tireless work ethic, his belief that Hasbro comes first, and his competitive drive to ensure Hasbro's success is sustainable for generations to come. For me personally he has been a trusted partner and advisor. Please join me in thanking David for his dedication and all the significant contributions to Hasbro and wishing him all the best as he begins this exciting new chapter in his life. Deb and I are now happy to take your questions.
Operator:
Thank you. We'll now be conducting a question-and-answer session. (Operator Instructions) Thank you. Our first question is coming from the line of Sean McGowan with Needham & Company. Please proceed with your question.
Sean McGowan - Needham & Company:
Thank you and I will echo those sentiments on David. It’s been a pleasure to work with him over the years. A couple of things, if I could ask about, one, can you help us understand the strategy and the kind of bracket the exposure with you getting directly into film production? Why the change and how much money are we talking about being put up?
Brian Goldner:
Good morning, Sean.
Sean McGowan - Needham & Company:
Good morning.
Brian Goldner:
Allspark Pictures is really just an evolutionary step in our content strategy as we think about ourselves as a branded play company. Recognize that over the last few years since we started the studio and began working as a joint venture partner on the Hub, we have already produced 1,250 half hours of kid’s animation and programming. We’ve also produced a few movies with the EQUESTRIA GIRLS. So we’ve already produced full length animated movies. The difference here is really the format of going out and ensuring that rather than getting just a few theaters like we do for EQUESTRIA GIRLS where we get 400, 500 theaters, we want to go out and get more theaters and we want to have a partner that will distribute our movies first in theatrical and then allow us to go through all the different other stages of distribution for that entertainment. So we don't really view in the short-term any kind of material expenses and the technology in animation has really changed so dramatically we’re on the forefront of developing animation and we see that movies can be produced very economically and as you can see we have not had material impact from the movies we produced thus far and while these budgets may be bigger, they’re certainly not as big as the big animated theatricals from other people.
Sean McGowan - Needham & Company:
But didn't you say that the JEM was going to be a live action?
Brian Goldner:
Correct. You know JEM again very small budget movie relative to live action movies. It’s an opportunity to take a brand out of the vault, tell the new story and reinvent the brand and then put it out across all the elements of our brand blueprint. So again, we don’t see that budget as significantly material. In fact, the movie has been primarily shot already.
Sean McGowan - Needham & Company:
Great. Okay if I could follow-on with one regarding MAGIC. Could you give us some sense of how much it was up in the quarter?
Brian Goldner:
MAGIC was up double-digits in the quarter.
Sean McGowan - Needham & Company:
Well, that covers a pretty broad range, doesn’t it? So, I think it was pretty crucial to see how these new releases were going to go to date. Did they meet your expectation?
Brian Goldner:
Yes, Tarkir has been a great release. The fans have really enjoyed it thus far. Still early days, because you know it’s just been released. We talked about earlier in the year the fact that the releases really do matter. This is a storytelling brand first and foremost and engagement with characters is critical. So this is on track with our expectations and MAGIC continues to demonstrate both short and long-term great potential and we continue to invest in the brand both on the analog and digital side as we see great opportunities not only for this year, but for many years to come in MAGIC
Sean McGowan - Needham & Company:
And are you still seeing an increase in the percentage of the total revenue that’s coming from digital?
Brian Goldner:
Yes, we continue to see digital continue to grow over time and we’d expect over time that it would continue to grow.
Sean McGowan - Needham & Company:
Okay. Thank you.
Operator:
Your next question is from the line of Drew Crum with Stifel. Please proceed with your question.
Drew Crum - Stifel Nicolaus & Company, Inc.:
Okay, thanks. Good morning, everyone. Brian, I wonder if you could comment on point of sales for the Games business in the quarter. If I missed that, I apologize. And then, you also mentioned that the Games business was down overseas and I just want to understand what the variance was there relative to the performance in the domestic market?
Brian Goldner:
Yes, so you have a couple of places where there are some differences by category depending on what the comp was a year-ago. And remember some of our international markets run games a little behind us just as they have more of the FURBY business for example right now, because FURBY boom is still running through those markets and you see that we’re up against the bigger comp in the U.S. on that brand and therefore against the category of Girls. So we don’t see that there was anything there except timing with games being down internationally as we continue to build some of the new releases. If you look at POS where we have POS data in several countries, overall POS in toys and games was up in the U.S and it was up for all the countries we measured, so Canada, Mexico, Australia, France, U.K. and Spain. The only place our POS overall as a company was down a little bit was in Germany. POS in games was down a bit in the third quarter in the U.S.
Drew Crum - Stifel Nicolaus & Company, Inc.:
Got it. Okay. And then, if I could switch over to Disney Princess, I think you made some comments on the increased product development costs you are anticipating as a percentage of revenue next year. As you think about the royalties associated with this license, where should we expect that to trend once you get into 2016 relative to that five-year average? And then in addition to that, can you provide any commentary around minimum guarantees, anything that was paid out in the third quarter or anything that we should anticipate for the balance of the year or over the life of the licenses?
Brian Goldner:
Yes, happy to do that. First and foremost, the Disney pitch for Princess and Frozen business was a creative pitch. And as you know we’ve developed great consumer insights in innovation, in our Girls business, we’ve been driving our Girls business and growing it globally and that was the most important element of our presentation to the team. Second, while we don't disclose royalty rates for any of our agreements, I'll tell you that the development of dolls is very different than action figures and the markets for dolls and action figures are very different. And therefore the royalty rates for dolls are not as high as action figures, because of what goes into producing and the content that goes into the lines, the fashion that goes into the lines and other elements. And then in terms of the minimum guarantee, we certainly believe the minimum guarantee is at the level that we should be able to earn this out over a multi-year period. We didn't disclose the minimum guarantee because we didn't feel that it was material and for perspective I remind you that in 2013 we did disclose the minimum guarantee for our Marvel and Lucas agreements. And as you may remember, that totaled an additional 80 million for Marvel and up to 225 million for Star Wars. So we're trying to give you a perspective there that again we don’t believe that the minimum guarantees in the Disney Princess and Frozen lines is material in the same way.
Drew Crum - Stifel Nicolaus & Company, Inc.:
Okay, very helpful. Thanks, Brian. Thanks, guys.
Operator:
The next question is from the line of Stephanie Wissink with Piper Jaffray. Please go ahead with your question.
Stephanie Wissink - Piper Jaffray & Co.:
Hi. Good morning, everyone. I will echo the sentiments on David as well. Just a couple questions. First clarification, if you could, Brian. I think you mentioned franchise brands up 36%, total revenues up 7%. Can you talk a little bit about the non-franchise brands, which ones are a drag, either expected or otherwise? And then just a higher level question regarding the cost of introducing new brands into the Toy category. How do you see that playing out here over the next few years? How do you think about kind of the build versus buy strategy and how should we think about the cash prioritization here over the next couple of years? Thank you.
Brian Goldner:
Yes, that’s a good question. The thing to note for the most part, if you look at our brand the impact that a brand like FURBY has in the third quarter, that’s a -- it was a big drag or headwind relative to the growth that you’re seeing in our franchise brands, FURBY was down in the quarter by around 50% versus a year-ago. We told you in the last quarter’s call that 70% of the revenues would happen in the second half of the year. And again, order of magnitude, if you took Beyblade and FURBY together in Q3, up against a year-ago, we’re talking about an impact of $150-ish million relative to year-ago’s revenues. So that’s what you’re really seeing when you talk about some of the non-franchise headwinds and comping up against some very strong numbers a year-ago in both of those brands as a good perspective of why you see those differences. In terms of building brand, I think we built a brand blueprint. We built the assets and we continue to hone our capabilities to launch our new brands and vault brands into the toy space, into the branded play space beyond just toys. We're building a model that enables us to do that and we’re adding capability all the time to create that. Also growing our franchise brands is very cost effective. They tend to have higher operating margins, launching of vault brand has similar high operating margins over time. There are investments that we make in our business all the time to build our business whether its MAGIC
Stephanie Wissink - Piper Jaffray & Co.:
Thank you. Best of luck guys.
Operator:
Our next question is from the line of James Hardiman of Longbow Research. Please proceed with your question.
James Hardiman - Longbow Research:
Hi, good morning. Thanks for taking my call. Couple of questions on the hub, it seems like the financial impact of your lower stake is fairly in consequential. Can you maybe speak to whether or not the overall TV strategy is changing at all, I think once upon a time you gave us some guidepost with respect to TV related merchandise and incremental TV related merchandise. How are we doing there versus sort of your expectations and how should we think about just the overall strategy going forward?
Brian Goldner:
The impact for TV merchandise is fairly significant. As you can see whether you look at the MY LITTLE PONY business or the early days of building back our littlest touchup business, what we have done in TRANSFORMERS and certainly TRANSFORMERS RESCUE BOTS which has contributed to our pre-school business and that Preschool show that’s out around the world. The changes we’ve made to the relationship on now Discovery Family was the hub really allows a couple of things to happen. First and foremost we still have a significant number of hours each day to program on that network which give us the opportunity to put up both our library shows as well as select new productions on to the network, and as you know that’s been one of the keys to unlocking our international TV efforts to have a domestic outlet to put shows on the air is critical to international broadcasters as they make their decisions for placement and so we continue to have that as an asset for us. So we believe we will continue to grow our TV related merchandise as we have, we think the thesis there is incredibly strong. Discovery now having more of the ownership and consolidation will continue to build what we’ve seen as an early strength of the network that’s co-viewing in primetime and Discovery obviously has libraries worth of programming and ideas for shows that should help us to build that primetime audience that co-viewing audience. And then the final point is that, Hasbro has the flexibility now in this new relationship to put select new shows or original productions outside of Discovery Family. You’ll note that we just announced that our new transformers TV series, ROBOTS IN DISGUISE that will go on the air early next year, will go directly to Cartoon Network because we feel that’s a better environment, a very strong environment to drive Boys ratings and to generate merchandise sales. So it’s a -- overall this move helps us to reinforce what we’ve done thus far and to strengthen our position going forward in television.
James Hardiman - Longbow Research:
That’s very helpful. And then just briefly on TRANSFORMERS. I think you mentioned that you’re running pretty comparable to where we were for the last movie. How should we think about that Domestic versus International? Is it fair to say that International is growing versus last time around and we continue to see some contraction domestically and I guess just bigger picture, how is the TRANSFORMERS sales going versus how you thought about them heading into the year given some meaningful tailwinds?
Brian Goldner:
Yes. So, if you look at TRANSFORMERS over the first three movies, two of the years right around $500 million and one year the middle year was closer to $600 million. We’ve said, the last movie year we’re tracking kind of comparable to that. Its very heartening for us with all the effort and the investments we’ve made in emerging markets not only to see the overall emerging market growth that we’ve experienced over the last several quarters and continued into this quarter, but to see transformers as a major calling card for our company into emerging markets to see audiences and consumers coming our and buying TRANSFORMERS and really enjoying the brand. And also to see the kind of success that we had in China. We know that’s a great long-term opportunity for our company to have TRANSFORMERS be such a ubiquitous and beloved property there, pertains very good things for our company as we continue to build in that region.
James Hardiman - Longbow Research:
Thanks a lot. Thanks Brian.
Brian Goldner:
Thanks.
Operator:
Thank you. The next question comes from the line of Felicia Hendrix of Barclays. Please proceed with your question.
Felicia Hendrix - Barclays Capital:
Hi, good morning. Thank you. Just with staying on that Transformers theme for a second, Brian, can you just tell us the mix that you're seeing so far International versus US as it's compared to -- as it was compared to the last movie?
Brian Goldner:
Yes, it’s again -- in percentage terms slightly more developed internationally and particularly I think it’s important, that within international territories you also -- have to also look at emerging markets versus developed economies. It’s very much what we talked to you back as early as even February and the year ago, that the pyramid of growth has been kind of turned a bit on its head as we continue to see the growth in multiplexes and malls globally, markets like Russia, China, Korea, Colombia, Brazil play a bigger role in our entertainment box office. The movie industry is certainly seeing that and we also are seeing that growth and enabling us to introduce new kids and new consumers to our brands and we’re seeing the up tick in sales a result.
Felicia Hendrix - Barclays Capital:
Okay, great. And when you say sales like -- when you say comparable, I just want to be clear, are you talking about kind of sell-in or POS?
Brian Goldner:
Well, obviously the POS is strong behind sell-in and sort of running comparable to the sales, so we are seeing very strong global or international POS. We’re seeing some good POS building for TRANSFORMERS as we get into the third, into the fourth quarter. But again it’s definitely, if you look at -- look at the brand, TRANSFORMERS obviously is still up significantly versus a year ago and is contributing to the company this year. In the U.S. and internationally, and we continue to see TRANSFORMERS contributing significantly to our U.S. business versus the last movie. What we’re saying is that the sales are more diversified to the international markets. So we’re just giving you a perspective more longer term as it continue -- as Hasbro and the brand continue to be a more global company.
Felicia Hendrix - Barclays Capital:
Right, helpful. Thank you. And then just on the POS trends that you and Deb talked about in the prepared remarks, I was just wondering -- the momentum that you've seen since the second quarter in POS, has that increased -- have you seen an acceleration? Has it kind of stayed the same? So I just wanted to get some color on that.
Deb Thomas:
I think it’s really been consistent. As you head into the all important holiday season, our expectation is that we’ll see -- certainly from our standpoint we have had that consistent momentum, but we are heading into the all important holiday season. When I think all retailers are hoping that the POS picks up overall.
Brian Goldner:
And obviously you’ve seen the results in our franchise brands and the POS are on our franchise brands has been equally strong, we talked about that, that again I think what we’re seeing. If you look at the holiday season into the U.S. not surprisingly a very selective consumer that’s buying the brands that are incredibly meaningful to them, our franchise brands are thus far been incredibly meaningful and our desired and I think we’ll continue to drive that into the holiday. Obviously the bulk of our media spend starts right around now and in through the holiday period and so, we think we’re set up well for this holiday season recognizing that sales continue to happen later and that the consumer is selective and we’re happy to see that they’re selecting a raft at Hasbro’s brands.
Felicia Hendrix - Barclays Capital:
Thank you. Final question, just Deb, on royalties, the absolute number you reported was a bit different than what we were looking for. So, I was just wondering, can you just help us kind of bridge the year-over-year -- kind of the puts and takes year-over-year and sequentially in royalties -- for royalties?
Deb Thomas:
Well really the biggest impact on royalties this year was the mix and we did put a reconciliation in, because last year we had an impact on royalties from the settlement of an arbitration award and we had an impact this year. So, year-on-year it’s up a bit. Its mostly due to product mix, but for the full year we still expect to land about that five year average of I think 7.3% was the five year average and we were contracting along that rate earlier in the year as well.
Felicia Hendrix - Barclays Capital:
Okay, great. Thank you.
Operator:
The next question comes from the line of Jaime Katz of Morningstar. Please proceed with your question.
Jaime Katz - Morningstar:
Good morning, thanks for taking my questions. I'm curious if you guys are seeing any overarching trends in the Preschool category. It seems like both you and your closest competitor seem to be struggling the most in that category. So I didn't know if there was something else going on maybe at the retail level? And are there any new initiatives from Backflip that would be helpful for us to understand any of the digital business going forward?
Brian Goldner:
Sure. If we look at Preschool we have seen great global growth for one of our newest franchise brands and PLAY-DOH which continues to accelerate. It’s a play pattern that’s highly relevant to kids and did their parents globally. We are also seeing good strength where we have character base Preschool products like TRANSFORMERS RESCUE BOTS where we’re seeing growth. I will say the core playschool business a couple of years ago, we really needed to focus in on making that business sustainable for the long-term which meant building back some of the profitability in that brand and ensuring that we can make great innovative products that our customers and Hasbro could make money on and to build unique innovation. So we’re willing to really focus in on the profit side and get to the right revenue level. I think now we’ll start to turn on and drive more of the revenue side having rethought the way to go forward in that business. And I do think that it requires a level of innovation and differentiation that we can provide in playschool. I think it’s just going to take a bit longer in our core business. But having seen a lot of our future products and where the innovation is going I’m very heartened that that teams got their arms around it and that you’ll be seeing some great products from playschool core over the next several years.
Jaime Katz - Morningstar:
And then any new news on the Backflip front?
Brian Goldner:
Sure. Yes, so Backflip is our -- I won't say exactly what new initiatives they’re working on, obviously a highly competitive category. But they have a couple of at least one big franchise brand in DragonVale we’ll continue to work there. And then as we had always imagined that as we got through the early days we would start to focus in on Hasbro brands that would have great meaning to them, and they still have a very strong and continue to build on their network of daily active users and monthly active users and you’ll see Hasbro brands on the Backflip platform. If you’ve looked lately you may have seen a NERF Hoops App that’s really fun to play. That’s a little reminiscing of Paper Toss but now you get to play in a NERF environment which is quite fun and a network builder for us there and they will continue to launch a number of new games this year finishing this year ’14 and some pretty robust bus plans for 2015. So, again as we go long-term we’re very pleased with and excited to be in the mobile gaming space and a great team out at Backflip.
Jaime Katz - Morningstar:
Thank you.
Operator:
The next question is from the line of Mike Swartz, SunTrust Robinson. Please proceed with your questions.
Michael Swartz - SunTrust Robinson Humphrey:
Hi, good morning everyone. Maybe you can provide us some more color just how you're thinking about kind of go-forward investing in terms of ad and marketing dollars. How do you look at that versus trade brick-and-mortar versus maybe the digital or e-commerce realm?
Brian Goldner:
Number of years ago we used to talked about and, I mean I think I remember talking to you guys about building a seven layer cake. And today it’s more like 70 layer cake. And I think the teams have gotten incredibly smart about how to build more of a digital presence and the social media and digital presence we built recognizing that digital cost less out of pocket than over the air media, but requires expertise that we brought onboard inside the company, and we continue to build in that space. Advertising still has a very powerful, an immediate impact to the sales of our products when done well and so you’ll continue to see us investing in television and off-screens, short form media and long form media, so webisodes and shorts and all kind of videos. If you go online I’m sure you’ll see the ubiquity we’re building around our brands online to give kids and family short form content. You also see that we built our digital asset delivery so that as we look at online retailing you now get a full immerse of experience. You can get a virtual product experience in so many different ways online and get to make a purchase decision right there online and we’re doing that with lots of our retail partners. So marketing is just become more complex, not necessarily more costly given the expertise we’ve brought onboard, but certainly we are working in every element that matters to consumers and fans of our brands and building those new capabilities. And I do think that over time that roughly 10% (indiscernible) recognizing that we also view royalties as somewhat of a marketing expense. I have talked to you before about looking at those two lines together as a way to see the impact of our brands and that would in fact be the case. And then of course our own programming efforts and animation efforts add to that and have enabled us to build hundreds of million of dollars worth of merchandising sales for our brands around the animated stories we’re telling.
Michael Swartz - SunTrust Robinson Humphrey:
Great, that's extremely helpful. And then maybe for Deb, just how do we think about -- with the strengthening dollar here, how do we think about the impact of currency or maybe top line and earnings over the next let's call it 12 months? Is there a rule of thumb or …?
Deb Thomas:
That’s a good question Mike, because we saw the U.S. dollar really strengthen significantly in September. And while we do have significant hedges for our transaction exposure particularly product purchases and royalties we don’t hedge a 100%, so we did have a little bit of an impact in Q3. But we have significant hedges in place for ’14 and ’15 right now, so that’s on the product side but again not 100%. But based on our revenue mix the translation piece is the bigger piece. So if you think about and we disclosed this in our 10-K last year about 55% of our revenues are U.S. dollar based revenues is because of how we sell them into the market, but the euro is our next biggest exposure and that was about 18% of our 2013 revenues. So if the euro was to stay at levels that it’s at currently last years Q4 revenues would have been about $20 million lower than they actually were. So, if you kind of think about that about 18% of full year revenue our euro based and as the dollar strengthens and the euro declines against it that does have an impact. Our next biggest exposure was the pound but that’s only about 5%. So that doesn’t have as significant an impact. And when you think about that flowing through to the bottom line there’s a bit on our un-hedged portion of inventory and that’s what we saw in the quarter just because of the precipitous decline that happened in September. But we have hedged probably about 75% to 80% of our product purchases euro based right now. So that’s less of an impact but the translation impact could be significant and it tends to be about 10% to 15% of the top line impact on the bottom line.
Michael Swartz - SunTrust Robinson Humphrey:
Okay, that's fantastic. So, I would assume then the impact in the third quarter was maybe a little more than that 10% to 15%?
Deb Thomas:
No, it was probably about that impact.
Michael Swartz - SunTrust Robinson Humphrey:
Okay, that's great. Thank you so much.
Operator:
Thank you. (Operator Instructions) The next question comes from the line of Timothy Conder of Wells Fargo. Please go ahead with your question.
Timothy Conder - Wells Fargo Securities:
Thank you and my congratulations to David on his career and best of wishes. A couple of things, and thank you also for the color on the Disney Princess, Brian, that’s much appreciated. A couple things relating to Canada. You commented that it was challenging. Was that due to FX there also or is it in demand I guess this is the first question? And then you were very excited at Toy Fair about DohVinci as it relates to the Girls category. Just any update on the early trends that you're seeing there? And related to Sesame Street within Preschool, granted you had very difficult comps, but in general how is that business trending versus your expectations at this point? Say from when you got into the business?
Brian Goldner:
Sorry, repeat the third part.
Timothy Conder - Wells Fargo Securities:
The Sesame Street, Brian -- how is that trending overall versus your expectations?
Brian Goldner:
Thank you. Yes, so let’s start with Canada. As you know we’ve had some changes up there in retailers and retail strategies and obviously working through that with our partners. The demand profile in the market has been a bit different than the U.S. We’re now seeing some strong growth in POS in the third quarter, so double digit growth in POS in Canada in the third quarter. And so it’s lagging a little bit for us versus some of our shipments but we certainly have robust plans for the holiday season up there. But yes, as you know over the last year or two there has been some shaking out in changes within the retail landscape, and we’re just working through that. So, we don’t see there’s any long-term impact. In fact we continue to believe that Canada should perform fairly well this year. Second, in DohVinci we’re incredibly happy with the early results albeit early days. The consumer feedback has been fantastic its really a fun product line to play with and we believe we’re entering a really good -- with a really good new innovative product line in a great category and a great extension for DohVinci and we have seen good uptake not only here in the U.S. but in several markets around the world. And then finally Sesame Street I think that mostly in Sesame Street we had a very big Elmo last year, and that drives a lot of dollars as you know. So it can cloud or obfuscate that sort of results the underlying trends on that brand. And I think as we go forward we’re incredibly excited not only about Sesame Street in several countries but some very fun early results for Furchester in the U.K. and that TV series. And so I think that and some new leadership at Sesame Street. So all around I would say that long-term we can remain very excited about the Sesame Street business and we have some great product lineups coming up over both this year and in future years.
Timothy Conder - Wells Fargo Securities:
Okay. And then -- thank you and two more quick questions here. One, do you anticipate China being profitable this year? And then secondly, Deb, you had mentioned that some things are now fully amortized. Any broad update to the change in your overall amortization expectations here for the balance of the year or looking out to ’15, ’16?
Deb Thomas:
No I think Tim, from an amortizations standpoint we remained comfortable with what we had in the 10-K because that included the Backflip which was the big update we had. So as we see things trending out we remain comfortable that that was a consistent expectation.
Brian Goldner:
Yes, in China, right now we’re probably about breakeven recognizing that we said we’ll continue to invest in that market for the longer term to build it over time. As you know, this is just one example among many that TRANSFORMERS had such ubiquity in the box office and yet we’re still building points of distribution so that the majority of Chinese consumers can enjoy the brand from a product standpoint and licensing standpoint so that requires additional investments and we’re building our joint venture relationship with Alpha (indiscernible) and it was also luckily the year of the PONY, so MY LITTLE PONY got a good shot in the arm, but we continue to build that brand in that market place as well. We again see China long-term as a great opportunity for us. But it’s not time to just start to look only at profitability as the key criteria for that market. We see many years of revenues, growth and we’ll get to profitability over a period. But first we want to build the ubiquity of our brands in line with the story telling that we’re putting into the market.
Timothy Conder - Wells Fargo Securities:
Great. Thank you.
Operator:
Thank you. Our next question is from the line of Eric Handler with MKM. Please proceed with your question.
Eric Handler - MKM Partners:
Yes, thanks for taking my question. Two questions for you actually. As you continue to build out your infrastructure internationally, can you maybe discuss how the Marvel products have evolved there in terms of the percentage of revenue coming from domestic versus international as the movies continue to succeed and do quite nicely? And then you've got Avengers 2 coming out next year and China is actually a big part of the success of a superhero genre, so I would be interested in your thoughts on that. And secondly, when you look at MAGIC
Brian Goldner:
Yes, let me start with Hearthstone. Our game is both in analog and digital game and the power of that brand is in the ability to have 100s of 1000s of face-to-face tournaments going on around the world every year and to have players engage in the analog business as well as the digital business, and we’ll continue to build upon both lines. The brand is related and releases do make a big difference to that brand, but that’s not a new phenomenon and it continues as we’ve said. It’s a brand that tends to go more release driven than more seasonally driven. And we’ve talked about that over a long period of time and so there are bigger and smaller releases of characteristic going on over time. There’s a curation that that team goes through to really work with their fans and understand how best to layout the story over time. And so that continues to be a story telling led brand that’s enjoyed both in analog that is completely unique to the market place and have nothing to do with some of the light digital games that are out there from competitors. We do in fact have a light game as well that can be played on the iPad that Duals with the Planeswalkers. And then a much more immersive game in MAGIC
Eric Handler - MKM Partners:
Great. Thanks.
Operator:
Thank you. Our final question this morning comes from the line of Gerrick Johnson with BMO Capital Markets. Please go ahead with your question.
Gerrick Johnson - BMO Capital Markets:
Hi, good morning. I would just like to revisit Magic once again now that the releases are out; third quarter offsetting sort of a weak first half. What was the nine months for Magic? I think that should be a good comparison at this point, both point of sale and shipments? Thank you.
Brian Goldner:
Yes, so year-to-date Magic is up mid single digits. In the quarter it was up double digits. So it’s the momentum is building but Magic year-to-date through the third quarter was up.
Gerrick Johnson - BMO Capital Markets:
Okay, great. And you gave us some good direction on the cost of the Princess license, you have any sort of guidance for the revenue that could generate from this? Mattel gave us a range on their call, but I was wondering if you could give us an idea of where you thought it might shake out in ’16 and beyond? Thank you.
Brian Goldner:
I think if you look at what we’ve done in our gross business, the team has done a phenomenal job and customers and consumers around the world are really enjoying the innovation. The consumer insight that we brought to those brands, the story telling and what we can do as an IP owner in building out the MY LITTLE PONY business, the EQUESTRIA GIRLS business and what we’re now doing with Littlest Pet Shop. And I think that was first and foremost recognized by the Walt Disney Company as great innovative company that’s growing significantly in the Girls space. So, we obviously think that Disney will have a significant positive impact in adding Princess and Frozen in 2016, we’re not going to size the business for you. But to say that, as we’ve said before we really feel like our girls business is in the early innings of what's possible. Our brands have just begun to grow over the last few years in a more significant way and we feel very good about the new relationship and we will begin shipping the line in 2016.
Gerrick Johnson - BMO Capital Markets:
Great. Thank you very much.
Operator:
Thank you. I’ll turn the floor back to management for closing comments.
Debbie Hancock:
Thank you Rob and thank you to everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Our next scheduled earnings call will be our fourth quarter and full year earnings call and it’s tentatively scheduled for Monday, February 9, 2015. And we anticipate hosting our Annual Investor event at Toy Fair that following Friday morning, February 13th in New York. More details on these events will be available as we get closer to the dates. Thank you.
Operator:
Thank you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Debbie Hancock - Vice President, Investor Relations Brian Goldner - President and CEO Deb Thomas - Chief Financial Officer
Analysts:
Sean McGowan - Needham & Company Steph Wissink - Piper Jaffray Felicia Hendrix - Barclays Eric Handler - MKM Partners Jaime Katz - Morningstar Tim Conder - Wells Fargo Drew Crum - Stifel Gerrick Johnson - BMO Capital Markets Mike Swartz - SunTrust
Operator:
Good morning. And welcome to the Hasbro Second Quarter 2014 Earnings Conference Call. At this time, all parties will be in a listen-only mode. (Operator Instructions) A brief question-and-answer session will follow the formal presentation. (Operator Instructions) As a reminder, today’s conference is being recorded and if you have any objections, you may disconnect at this time. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company’s quarterly performance and then we will take your questions. Our second quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today’s earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share, or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans; anticipated product performance; business opportunities, plans and strategies; costs and cost savings initiatives; financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today’s call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning, everyone, and thank you for joining us today. Our second quarter performance reflects the ongoing global execution of our strategic brand blueprint as we transform Hasbro into the leading branded play company across consumers and geographies. Every brand we develop, whether it’s a Hasbro franchise brand, a new or existing Hasbro brand or one of our steam partners brand, is being re-imagined across the blueprint to enable us to tell compelling stories globally. Our commitment to deliver the right content with the right innovation for the right audience in the right market is unwavering. In the second quarter, Hasbro's revenues grew 8%. This growth was fueled by a 36% gain in franchise brands, 17% growth in international markets with emerging markets up 30% and 35% growth in entertainment and licensing, led by lifestyle licensing and digital gaming increases. Each one of these is a core element of our brand blueprint today and going forward. Entertainment is supporting many of these brands. For example, TRANSFORMERS, MY LITTLE PONY and franchises under the MARVEL brand, yet not all growing brands are entertainment backed in the traditional sense, but they are leveraging tremendous stories to enthrall consumers around the world. Brands like PLAY-DOH and NERF, both up double digits in the quarter are examples of this strategy coming to life across the blueprint. Just this week storytelling and innovation are converging at Comic-Con International in San Diego. Fan driven Hasbro brands including MY LITTLE PONY, MAGIC
Deb Thomas:
Thank you, Brian, and Good morning, everyone. Our second quarter results reflect growth key initiative, including our franchise brands and emerging markets, while continuing to strategically invest in our brands, our systems and our capital structure. During the quarter we successfully repaid $425 million of debt and raised a total of $600 million at the lowest coupon in our history. Heading into our peak working capital period, our cash position is strong and our inventories are well-positioned for the holiday season. Before we review our results, please note that in the second quarter 2014, we had an unfavorable tax adjustment of $13.8 million or $0.10 per share diluted share related to a proposed resolution of outstanding tax matters. For the six months, nearly all of this adjustment will be offset by the favorable tax adjustments in the first quarter 2014. Absent any additional adjustments we do not anticipate calling these items out in the full-year 2014 results. Additionally, in 2013, we had pretax pension charges in SG&A of $2.5 million or $0.01 per diluted share, related to partial pension settlement charges associated with restructuring action. We've included a reconciliation to reported amounts in today's release. During the rest of my discussion of our business, I’ll exclude these items as they do not speak to the underlying performance of Hasbro. Looking at our segments, second quarter revenues in the U.S. and Canada segment declined 2%. Both boys and girls category revenue grew in the quarter, but were offset by declines in the games and preschool categories. As Brian mentioned, U.S. POS trends were strong increasing double digits at our top five retailers across all product categories. POS in Canada increased as well. We ended the quarter with inventory of good quality at retail and at Hasbro and we are well-positioned for the second half of the year. Segment operating profit in the U.S. and Canada declined 20% in the quarter, primarily due to lower revenues and the impact of product mix. Games category revenues declined including high-margin trading card games DUEL MASTERS and MAGIC
Operator:
(Operator Instructions) Thank you. Our first question is coming from the line of Sean McGowan with Needham & Company. Please proceed with your question.
Sean McGowan - Needham & Company:
Good morning everyone. Thanks. I’ll focus the questions on the gaming area. So MAGIC, can you remind us what is coming up in terms of major releases and how you would characterize those releases versus a year ago in terms of magnitude and expectations? I mean, do you expect this category to be up for the year?
Brian Goldner:
Good morning, Sean. Yeah, if we look at MAGIC business, it is clearly driven by releases. And as we were looking at 2013 year-to-date versus ‘14, last year we had our large and a small release in the first half of the year. And this year we had two small set. And yet MAGIC year-to-date is basically flat. As we go into the fall, the MAGIC team will talk this week at Comic-Con and begin their talk about the size of each of the releases and what's coming up. So we haven’t really talked yet about what that is. But overall again looking at MAGIC, the growth internationally, where we are so far year-to-date, the size of the sets that we put out. We feel good about the MAGIC business and we are investing to continue to build the business, focused on the MAGIC online business so that we can run more concurrent gaming sessions more broadly and more online tournaments. And so we’re building our capabilities there and that is some of the investment Deb had spoken to. So we feel very good about MAGIC. So far this year, we feel we're in a solid -- solid place and a strong position as we go into the second half of the year.
Sean McGowan - Needham & Company:
And how much over the year would be overall impact on games. Can you explain by just looking at MAGIC, the decline in the quarter?
Brian Goldner:
Actually MAGIC was down very little, very small percentages in the quarter. More of the decline would be related to example, a brand like TWISTER in terms of the dollar impact. And if we look at the overall games business, actually in games, very focused on particularly the impact was more in the U.S. on the games. Games declined in the quarter and our POS on games in the U.S. and around the world in several places but in the U.S., it was up sharply. It was up double digits in POS and our inventory on games in the U.S. was down double digits in the quarter.
Sean McGowan - Needham & Company:
Does that surprise you that POS would be up double digit and yet your shipments would be down double digits?
Brian Goldner:
It really speaks to the strategy we've talked about how we’re executing this strategy, focusing our product lines, categories and brands where they sell the most recognizing retailers focus on just-in-time inventory. So this is consistent with the plan as we’ve executed them. And to us, the most important element in our games business is the innovation that's on the way and coming for the third and fourth quarter, whether you're talking about the new ANGRY BIRDS STELLA lineup for the pink bird or Scrabble showdown, MY MONOPOLY or our action gaming in Battle Masters and a raft of great Disney games that have come in the third and fourth quarter, including Disney Princess, Frozen games, even one of my personal favorites, Olaf’s in Trouble. You’ve got a lot of major games initiatives coming for the third and fourth quarters, which as you know, historically has always been a more pronounced part of our business. And so I think this is reflective of a strategy that we were executing in line with the insights and retail insights that we saw coming from retailers. And it’s just being born out as we execute this year as planned. So we feel very comfortable with our games business. We’ve never seen such a good lineup of innovation coming for the third and fourth quarter. And if I look at the POS, it wasn't just up for couple of games categories. Across different categories and consumer groups and games in the second quarter in the U.S., we saw a great growth, double-digit growth. So whether it's team gaming, whether it's preschool gaming, whatever it might be, we’re seeing some great growth across those different segment…
Sean McGowan - Needham & Company:
Thank you.
Brian Goldner:
…in POS.
Sean McGowan - Needham & Company:
Thank you very much.
Operator:
Our next question is from the line of Steph Wissink of Piper Jaffray. Please proceed with your question.
Steph Wissink - Piper Jaffray:
Hi. Good morning everyone.
Brian Goldner:
Good morning.
Steph Wissink - Piper Jaffray:
Brian, a really quick question for you and I think a follow-up to Sean’s question. Looking at double-digit increases in POS, for you are shipping down low single digits in the U.S. Can you talk a little bit about the balance of maintaining that tight inventory control and maximizing the selling windows particularly around some of those entertainment properties? And then Deb, a question for you just on the inventory. I know you don’t want to give guidance for the second half. But can you give us some sense of how we should think about that inventory balance at quarter end and to give us some sense of the complexion of that inventory relative to some of your second-half initiatives? Thank you.
Brian Goldner:
Yeah. Thanks Steph. So if you look at inventory at retail and let’s use the U.S. data, inventory at retail in the U.S. in toy was down single digits but in games was down double digits, significant double digit. And if you pair that with our POS, our POS in toy was up double digits and in games was up double digits. So as we are executing our plan, we feel comfortable that the growth in inventory that you're seeing in our numbers, is all related to high-quality inventory, a lots of these new initiatives that are shipping for the third and fourth quarters but obviously this inventory particularly focused on the third quarter. And across different gaming segments, we have a number of major new innovations coming whether you're talking about our past and party games, the action gaming category like Battle Masters, MY MONOPOLY that’s coming in the family gaming arena, Scrabble Showdown with them, an exciting marketing plan in Scrabble Showdown coming. So all those elements for us make us feel very comfortable that we're in a good position and it’s very consistent with the insights, the retail insights that we've seen and we talk to you guys about over the last year or two, as we re-imagine the way the U.S. business would execute its strategy and as we’ve executed the plan this year and going into the third and fourth quarter.
Deb Thomas:
And our inventory that we’re holding as well, Steph, it’s of good quality. And it's geographically more importantly where we needed to be to meet consumer demand. So two thirds of our inventory is actually held outside of the U.S. And in addition to that, we also took in slightly more inventory in the U.S. during the quarter as part of our contingency plan related to the potential West Coast port labor strike that we’re all facing. So our inventory is of good quality and it's positioning us well for the holiday season.
Operator:
Thank you. Our next question comes from the line of Felicia Hendrix with Barclays. Please proceed with your question.
Felicia Hendrix - Barclays:
Hi. Good morning. Brian, on TRANSFORMERS, if you can adjust your -- I mean I know that your performance this quarter to where toy sales were at equivalent points with other movie releases and I know this one was more global. So it’s a little bit -- might be a little bit more hard, difficult to do that. And we had the World Cup kind of in the way but if you were kind of trying to do an apples-to-apples comparison, would you say that toy sales are better, worse or even with prior releases at this point in time?
Brian Goldner:
We feel really good about not only the box office, which as you note is giant and certainly growing in all those places we’ve talked about over many quarters where we've seen the growth in multiplexes and the consumer that wants to go out to the movies, the movie theaters that are being built particularly in emerging markets and internationally besides the box office. And I would say that our results overall in the quarter for TRANSFORMERS were very good. And we feel very good about the new innovation across both the toy and game category where we put out a very different kind of product line, a more expansive line, brought back in a lot of those innovations for the younger kids and we've seen that reflected in our takeaway. And then looking out over the remainder of the year, remember all three of the prior TRANSFORMERS movies, we did far more business in the third and fourth quarter than in the first half of the year. And we would imagine that to be true here as well. And so as we get into the third and fourth quarter, into the entertainment windows and home entertainment, we would continue to believe that we’ll do more business in the second half of the year than the first. That's been the case for this brand and for boys’ action. But we’re very pleased thus far with the results.
Felicia Hendrix - Barclays:
Great. Thanks. That’s helpful. And can we just switch gears for a second to the Hub, there has been some news over the -- since the summer with Margaret Loesch stepping down and potential changes for the network. Just -- if you could just update us on your view on the Hub and how it all would relate to Hasbro and your participation in the JV. And then also one of those, I guess, you could use the word rumors out there would be the headquarter changes as well?
Brian Goldner:
If you look at the Hub, the performance of the Hub over the last several quarters has been quite good. It’s continued to grow over the last several quarters. And we’ve had a very good recent performance and are seeing our highest levels of girls coming to the network and continue to be the most highly viewed, co-viewed network in percentage terms with parents and kids. So we think that that’s one of the sweet spots of the Hub is that family viewing and family entertainment. We really give Margaret and her team a lot of credit for what they've developed. It's a network that has far better ratings today than when we first started. It's distributed more broadly today than we first started. Our affiliate fees are higher as are our ad sales, and we’re profitable in the quarter. Margaret’s taken the decision that at the end of the year she would like to go do something else. It would have been five years with her at the helm. Obviously, four of those years since launch because we hired her about a year before we launched. And it does give us an opportunity, both parents of the network an opportunity to look at where we take the network, how do we play to the strengths of both parents and continue to drive the momentum in the Hub. We are very committed to our TV strategy to the Hub, to our partnership with Discovery, and to building a great kids television presence both here in the U.S. and around the world.
Felicia Hendrix - Barclays:
Okay. So it sounds like other than -- you will have to obviously find a new CEO there, but it seems like otherwise its business as usual?
Brian Goldner:
We have an opportunity to take all that Margaret and the team have built and continue to accelerate that growth. We think that’s family entertaining and entertainment space, where we look at our brands that resonates so well across generations, the growth of the Hub itself and the fact that our brands will lead the way in terms of ratings, what we’ve been able to do between the Hub and then distributing and streaming platforms outside the Hub, the over-the-top providers both here in the U.S. and around the world. We see a real opportunity as does Discovery. They are great partners. David Zaslav and his team are tremendous partners and have been, and we want to continue to build this business and we’re very committed to the Hub and some of the initial successes we’ve had. Remember when we first got together back in fall 2010, we talked about that three to five-year time horizon to really find the footing for the Hub, and where it will go and what will it be as a network and by this October, we will be four years into our effort. And so it’s a good time to continue to up our game and to look at how to build the Hub.
Felicia Hendrix - Barclays:
Okay. Very helpful. Final question, just back to Magic, you gave very good color earlier to Sean's questions, so appreciate that. Just one thing, just kind of getting back to things you said last quarter because when you talked about Magic as well and about that it’s release driven and there was I think some impact last quarter to the shift in Easter, but you said early days, that it was off to a good start early in the quarter. So just wondering from then till now, did anything change regarding Magic or did everything go as you anticipated it back when you reported the first quarter?
Brian Goldner:
Yes, no, it’s very consistent with what we’ve talked about. I think Magic is the most challenging sometimes for people to look at, because it isn’t really seasonally driven. It is really a story that’s told through the card releases. I think a good perspective for you is the fact that Magic is basically flat year-to-date, it was up in the quarter internationally and down in the U.S. only slightly. So, again it wasn’t a giant decline, it was just a slight decline. And the fact is a year ago we had both a large set and a small set, and this year we only had two small sets. So, that speaks to what’s going on with the consumer base and the user base, the game players, the most recent launches of things like Conspiracy that just happened in June, the core set that’s coming up, the 2015 core set, and the amount of casual game playing that’s going on, the Duels of the Planeswalkers which is our casual entry level point doing well. So all those elements say to us it’s a building blocks on the year, it hasn’t really changed versus what we said last time, but we’re just giving you more color as the year unfolds.
Felicia Hendrix - Barclays:
Great, okay. Thanks so much.
Operator:
Our next question comes from the line of Eric Handler with MKM Partners. Please proceed with your question.
Eric Handler - MKM Partners:
Yes. Good morning. Thanks for taking my questions. First, on TRANSFORMERS, given that the film had a delayed release date in Latin America and Europe because of the World Cup, did you also delay shipments of the toys into those markets so that we should see an uptick in the 3Q as a result of that? And also wondered given how strong the film has performed in China, do you guys see a corresponding uplift in toy sales in that market as well? And then secondly, just quickly on MAGIC
Brian Goldner:
Yes. So, Eric, first question on Latin America, we made our early shipments about the same time but recognize that the takeaway starts to accelerate after the World Cup, after all the marketing kicks in around the launch of the movie. And then remember that as we go into the third quarter, we do expect third and fourth quarter business to be far bigger than the first and second quarter, that’s very consistent with the prior films. So yes, Latin America and some of the other markets that were delayed relative to the World Cup will have a slightly bigger impact to what are already larger numbers coming for the third and fourth quarter that would be our expectation. So I don’t think that it would have a significant impact other than altering the otherwise planned out trajectory, which does have us a bigger numbers in the third and fourth quarter. In terms of China, the result both this year as well the impact that we’re seeing in China for us portends incredibly good things over the next several years. Remember that TRANSFORMERS was a brand that had its history in the 1980s in animation in China, so you have this great bimodal appeal of the brand with adults, fans as well as young people coming into the brand. The brand has performed very, very well. So it again will have meaning for us in China this year, but also sees this brand, it’s why TRANSFORMERS is such a powerful franchise brand for us, and as a franchise brand the potential to grow over many years, of course many categories and geography. And also we’ve worked on building our distribution in China. We have a strategic alliance with all the domestic Chinese company that would enable us to get to more points of distribution over time. So again, this is a multiyear plan and this year’s movie results and the tremendous job that Paramount did to us really just sets the table for several years into the future of what we’re seeing there for TRANSFORMERS. In terms of Magic and competitors, the brand you note is a very casual brand, that’s more focused on action. It would be more analogous to our Duels of the Planeswalkers product which is for entry level and it’s played on the iPad in a casual way. Magic has a very deep strategic root 20-year history. The analog card game is still the most important element of that business, the fact that people are playing face-to-face, the fact that we are executing so many face-to-face tournaments in so many geographies on a regular basis, tournaments going on literally all the time around the world, and that differentiates Magic versus a lot of competitors, that organized gameplay organization that Magic team has in place, the ability to go out and execute that. Then Magic online gives us the opportunity to allow players to play at great distances and also to reignite players who may be dormant because they don’t have a lot of friends around who used to play Magic with them. So it’s a very different, much more deeply seated strategic gameplay in Magic. We take all competition seriously, but I would tell you that they are different games.
Eric Handler - MKM Partners:
Very helpful. Thank you.
Operator:
Our next question comes from the line of Jaime Katz with Morningstar. Please proceed with your question.
Jaime Katz - Morningstar:
Good morning. Thanks for taking my question. You guys broke down what drove operating profit for the U.S. and Canada segment and International operating profit was significantly stronger. Could you talk about whether that was mostly mix driven or entertainment or what was behind that and maybe where do we expect the ultimate sustainable level to be there?
Deb Thomas:
Certainly, Jaime. Good morning. Internationally, I think you’re seeing a lot of kind of what we talked about for the company overall. It really is mix driven. And also, you are seeing the benefits of our cost savings initiatives. So in International, some of our costs have come and given the mix of heavily entertainment driven products, which tend to carry higher gross margins, a little bit higher royalties, the higher gross margins, you’re really seeing that mix plays real combined with our cost savings initiatives.
Brian Goldner:
You also have the fact as we grow revenues off of a relatively fixed cost base, it’s what we talked about that international markets over time should begin to -- operating margins should begin to look more like company average operating margins.
Jaime Katz - Morningstar:
It’s perfect. Thanks.
Operator:
Your next question comes from the line of Tim Conder with Wells Fargo. Please proceed with your question.
Tim Conder - Wells Fargo:
Thank you. Brian, a little bit more color if you could by the geographic POS and the product lines. And I guess then the other part is just to stay on the trading card line of questioning. I know you normally don't give forward guidance, but given what you have coming, do you anticipate that business being up on a year-over-year basis in the second half?
Brian Goldner:
Yes. We really look at -- if you really look at what’s going on with Wizards of the Coast year-to-date, it’s more about Duel Masters, the Japanese trading card game being down. As we said, Magic’s performance is flat year-to-date. I don’t want to steal the team’s thunder. They are going to tease one of the new releases at Comic-Con this week coming into the week and the plans are very robust for Magic for the remainder of the year. But again, the team would like to reveal those in the right time, in the right way, and we’re really focused on our game players and fans and we don’t want to ruin any of the great surprises and fun they have in stores as they play the game. And so I don’t want to guide you there, but I will tell you that they built a great business, that business has grown and more than doubled over the last number of years. And so I had great confidence in that team as they built the plans for this year and into ’15 and beyond. If we look at the POS across categories, POS was up and I will use U.S. and then go to International. POS and toy was up double digits and game was up double digits in the U.S. In Boys, it was up double digits; in Girls, it was up double digits; in Games, it was up double digits as I said; and in Preschool, POS was up double digits. So across all our segment categories, POS was up double digits. As we go to international markets where we have specific syndicated POS data, POS was up double digits in Canada and double digits in Mexico, double digits in the U.K., high single digits in Germany, was down a little bit in Australia, down a bit in France and down a bit more in Spain.
Tim Conder - Wells Fargo:
Okay. And anything on Latin America?
Brian Goldner:
Well, we have results in Latin America. We don't get syndicated data in the same way. Obviously, we have seen great results in the market in Brazil. We have seen our results obviously are very strong in Brazil. The market is growing and we’re growing faster. Our market share is growing. And around South America, Latin America, we feel good at several of the markets, actually all of our markets down there really looking good and the results there are very strong. We even had a brand like Furby, which is challenged in the rest of the world. They grew in Latin America in the second quarter and that’s what we’re talking about as we roll out to non-English speaking markets. Playskool grew in Latin America as it did in Asia-Pacific. In fact, Playskool grew internationally in the quarter, just not in the U.S. and not overall. So we’re seeing again the strength in our portfolio and the strength in growth across several of our initiatives in these regions.
Tim Conder - Wells Fargo:
Okay, great. Thank you.
Brian Goldner:
And then Tim, the other pieces is -- and then, we’re also seeing growth in market share so the last two. So, growth in market share in the dolls business and in Girls, growth in markets share in outdoor and sports and growth in market share in games.
Tim Conder - Wells Fargo:
One quick question then on follow-up, any impact yet from a new competitor in the outdoor sports area?
Brian Goldner:
Well, our NERF business, our NERF brand and business were up in the quarter and our POS was up and our market share was up. So I would say, we’re focused on executing our plan for the year and we feel very good about the results in N-Strike and as well as in our Zombie Strike product and we have several new initiatives lined up for the third and fourth quarter in NERF. So we just continue with the innovation and great marketing and the team has done a great job.
Tim Conder - Wells Fargo:
Thank you.
Operator:
Thank you. Your next question comes from the line of Drew Crum from Stifel. Please proceed with your question.
Drew Crum - Stifel:
Hey, great, thanks. Good morning, everyone. So you guys have had very good momentum with the Girls business. And Brain, I think you mentioned that 70% of Furby’s revenue came in the second half last year. As you look at the second half of this year, do you feel like you have enough initiatives to grow the Girls business notwithstanding that headwind from Furby?
Brian Goldner:
Yeah. Drew, thanks for the question. The Furby business, I should give you a kind of little color on it, because I think we’re seeing some impact in the second quarter on challenging comparisons to Furby and we’ll see that through the remainder of the year. As I mentioned, Furby in the second quarter was up in Latin America, so you have some mitigating elements. But overall, Furby is clearly one of the two big headwinds we cited early in the year, the other one being Beyblade. In the second quarter, Furby’s decline overall and Beyblade’s decline were similar. And we actually saw that Furby had a bigger impact than Beyblade in Europe and in Asia-Pacific, where Furby was very big a year ago. So Beyblade’s impact starts to diminish, Furby’s impact gets bigger in the third and fourth quarter. Having said that, we feel very good about the momentum in our Girls business and in the third and fourth quarter, you will see the Rainbow Rocks movie coming for Equestria Girls, Rainbow Power coming for MY LITTLE PONY. So we are as the team would say very Rainbowfied for the third and fourth quarter this year in that brand. Littlest Pet Shop’s, new product comes into the market related to the TV series. It's been out on the air in 130 plus geographies over several quarters and so that comes in for the third and fourth quarter. And we have a raft of really fun play in lots of other categories in Rebelle coming. And then even in other elements of our kind of Girls games business, we have really fun Disney Princess product lined up for the third and fourth quarter. And again, we feel very good about the plans for our Girls business going into the holiday season.
Drew Crum - Stifel:
Got it. Very helpful. Okay. And then, Deb, let's see, the royalties were up in the quarter, which would be expected, but also advertising was up. And I think in years you have big entertainment slates, you typically see royalties up and advertising down. Is that still your expectation for 2014? Thanks.
Deb Thomas:
I think overall Drew that would still be our expectation for 2014. I think what you have is just really the mix of products in the market, that’s driving both at the same time.
Drew Crum - Stifel:
Okay. Thanks, guys.
Operator:
Our next question is from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your question.
Gerrick Johnson - BMO Capital Markets:
Hi. Good morning.
Brian Goldner:
Good morning.
Gerrick Johnson - BMO Capital Markets:
Hi. Can you let us know how much did Backflip contribute to the games segment in revenue?
Brian Goldner:
I don’t think we give those specific numbers, but Backflip did contribute to games and would be noted inside of digital gaming.
Gerrick Johnson - BMO Capital Markets:
Okay. And then in China, did the Alpha Animation joint venture contribute to results or was the growth there all organic?
Brian Goldner:
It was all organic thus far, but the plan over time is in the next year or two will start to really activate that across some new IP as well as some of our other brands.
Gerrick Johnson - BMO Capital Markets:
Okay. And lastly, you may touch on this in the future, but maybe if you could give us some idea now how you plan on monetizing your 3D printing venture with Shapeways? Thank you.
Brian Goldner:
It’s exciting. It's just launching this week. We’ve always said and we talk to you guys about the modern boy and the modern girl and what we’re seeing in play. We want to revolutionize play and one of the big areas there is the creative makers, people who want to have their hand in making their own playthings with the brands and the play places they want to go. And we’re going to give them the opportunity, the enabling technology, Shapeways is a great partner. We wanted to start with Superfanart.com, which, as you know, launches an artist because there there's been a lot of interest among our fans for new art and art that has been created by both artists as well as fans. But you will see us continue to build product that allows people to customize and to contribute and to curate to that brand and that's like MY LITTLE PONY POP, that Hero Mashers already on the mass customization level. And then on the far end will be those folks who really want to create their own play things as well as their own engagement, the way they want in our brands. And so, we’re going to satisfy the desires of all of our fans and kids and adults alike.
Gerrick Johnson - BMO Capital Markets:
Okay. Thank you.
Operator:
Thank you. Our next question is from the line of Mike Swartz with SunTrust. Please proceed with your question.
Mike Swartz - SunTrust:
Yeah. Hey, good morning everyone.
Brian Goldner:
Good morning.
Mike Swartz - SunTrust:
Just clarification that the POS numbers that you pointed out earlier, are they normalized for the Easter holiday?
Brian Goldner:
Not sure how we normalize them. These are the results of the quarter. So just as in first quarter, we didn’t normalize, we didn’t pick, put it back in Easter. So now these are the results that we got. We think it’s pretty reflective of what we’re seeing over-the-counter. And I would say, in the U.S. remember, Easter is really most impacted in U.S. Easter to Easter, we didn't see much variation year-on-year. So I would say that obviously just as in the calendar. Yeah.
Mike Swartz - SunTrust:
That's perfect. Thank you. And then just maybe on advertising and just product support dollars for the remainder of the year, I mean how do you look at that? I mean, are you changing the way that you are investing in terms of digital versus in-store support?
Brian Goldner:
We have focused on engaging the consumers and our fans and audiences digitally that comes in a lot of forms including content that's available ubiquitously and allows for young people and families and adults in some cases to view our content anytime and anywhere they want. It has a lot to do with the game play and gaming, whether it's from Backflip or whether it's from EA or Activision or DNA or Gameloft providing game playing experiences that feed back into the brand and the brand experience. In the marketing area, we have significantly increased our digital engagement, as well as social engagement with our brands. Look at the MONOPOLY site as people vote and millions and millions of people are getting involved in the House Rules MONOPOLY or Scrabble Showdown. So there's all kinds of digital and digital marketing that we’re doing and we will continue to increase those percentages. And that will have -- we think a change because obviously, the out-of-pocket costs for those initiatives are different. Although the CPMs might be viewed as higher the out-of-pocket costs are probably different. But then combine that with the acceleration in growth in some of our emerging markets where we do want to invest in advertising in the early quarters because we are seeing momentum there and we want to continue to grow those businesses. But again, I’d echo what Deb said earlier, which is for the full year, we would expect the numbers in advertising to normalize and obviously, royalties to be a bit higher in a strong entertainment year.
Mike Swartz - SunTrust:
Okay. Great. Thank you.
Operator:
Thank you. At this time, we have come to the end of our Q&A session. I will turn the floor back to Ms. Debbie Hancock for closing comments.
Debbie Hancock:
Thank you to everyone for joining the call today. The replay will be available on our website in approximately two hours. Additionally, management's prepared remarks will be posted on our website following this call. Our next earnings call is tentatively scheduled for Monday, October 20th. Thank you.
Operator:
This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Executives:
Brian Goldner - President and CEO Deborah Thomas - EVP and CFO Debbie Hancock - VP, Investor Relations
Analysts:
Stephanie Wissink - Piper Jaffray James Hardiman - Longbow Research Sean McGowan - Needham & Company Michael Swartz - SunTrust Robinson Humphrey Felicia Hendrix - Barclays Capital Gregory Badishkanian – Citigroup Eric Handler - MKM Partners Jaime Katz - Morningstar Gerrick Johnson - BMO Capital Markets Timothy Conder - Wells Fargo Securities Andrew Crum - Stifel, Nicolaus
Operator:
Greetings. Welcome to the Hasbro First Quarter 2014 Earnings Conference Call. (Operator Instructions) As a reminder, this conference is being recorded. At this time, I’d like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Debbie Hancock:
Thank you, and good morning, everyone. Joining me this morning are Brian Goldner, Hasbro's President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer. Today we will begin with Brian and Deb providing commentary on the company’s quarterly performance and then we will take your questions. Our first quarter earnings release was issued this morning and is available on our website. Additionally, presentation slides containing information covered in today’s earnings release and call are also available on our site. The press release and presentation include information regarding non-GAAP financial measures. Please note that whenever we discuss earnings per share, or EPS, we’re referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management’s expectations, goals, objectives and similar matters. These forward-looking statements may include comments concerning our product and entertainment plans; anticipated product performance; business opportunities, plans and strategies; costs and cost savings initiatives; financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today’s press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today’s call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Brian Goldner. Brian?
Brian Goldner:
Thank you, Debbie. Good morning everyone. Thank you for joining us today. In February, at Toy Fair we shared with you how Hasbro is creating a revolution in play across geographies consumer engagement and Hasbro brands. Hasbro franchise brands, emerging markets and our entertainment and licensing segment revenues grew year over year. In total, first quarter revenues increased 2% despite Easter happening in the second quarter of 2014 versus the first quarter of 2013 and ahead of most of our major movie shipments for the year. Geographically, the revolution in play is based on the premise that the emerging markets will deliver the fastest growth in our industry. Hasbro’s emerging market revenue grew 15% in the first quarter. Within the international segment, Latin America was our fastest growing region, up 17% as reported and up 27% excluding foreign exchange. All major countries within the region grew, including Mexico as well as the emerging market countries of Brazil, Chile, Peru and Colombia. Additionally, Europe increased 8% with growth in several mature countries, including the UK, Italy and Spain plus strong growth in our emerging market Eastern European countries which include Russia. As we said in February, we are poised for improvement in the U.S. and Canada segment. The U.S. business did improve in the first quarter behind new initiatives like Hero Mashers, continued momentum in franchise brands, My Little Pony, My Little Pony Equestria Girls, Nerf, and Nerf Rebelle as well as movie launches, including Captain America
Deborah Thomas:
Thank you Brian and good morning everyone. As Brian stated, the first quarter was a solid beginning to 2014. Revenues, operating profit and earnings per share increased year-over-year reflecting good momentum in Hasbro franchise brands and key partner brands, combined with the benefit of cost savings. Before we review our results, please note that the first quarter 2014 as reported had a $13.5 million or $0.10 per share favorable tax adjustment related to discrete items. Additionally, in the first quarter 2013, we had pretax charges of $28.9 million or $0.14 per share associated with restructuring and related pensions actions as well as favorable tax adjustments of $5.5 million or $0.04 per share. We've included a reconciliation to reported amounts in today's release. During the rest of my discussion of our business, I will exclude these items as they do not speak to the underlying performance of Hasbro. Looking at our segments, the U.S. and Canada segment first quarter revenues declined slightly, down 1%. The girls category grew but was offset by declines in the boys games and preschool categories. Segment operating profit declined 5% in the quarter, primarily resulting from lower revenue and product mix. In the international segment, the first quarter revenues increased 5% with Europe growing 8% and Latin America up 17%. Additionally, emerging market revenues increased 15% in the quarter. Boys and girls category revenue growth more than offset revenue declines in the games and preschool categories. Revenue growth in the international segment drove significant operating profit growth in the quarter, as the segment posted an operating profit of $2.4 million versus an operating loss of $4.5 million last year. Entertainment and licensing segment revenues grew 13% in the first quarter. The segment benefited from the revenue contribution of Backflip Studios. Revenue growth in lifestyle licensing was offset by lower entertainment revenues. Segment operating profit was $6 million compared to $7 million a year ago. Looking at our overall expenses. We continue to make progress and remain on track toward our goal of achieving $100 million in underlying cost savings by 2015. We continue to lower our costs while investing in areas of the business to drive long-term growth, including Backflip Studios, Magic
Operator:
(Operator Instructions) Thank you. Our first question is from the line of Stephanie Wissink with Piper Jaffray.
Stephanie Wissink - Piper Jaffray:
We have two questions if we can. One, Deb, for you, just on clarification around the inventory. I think you mentioned that the U.S. inventory at retail down slightly. How should we think about inventory pacing through the second quarter as you move into some of the other movie releases? And then a question as well for the group just on, broadly if you think about the year, how should we also think about first half versus second half in terms of kind of the pacing of revenue?
Deborah Thomas:
Great. Well, good morning, Steph. As far as inventory at retail, we did say it was down slightly at the end of the first quarter. But you'll notice our inventory was up and as we put some color around that, we said it's really in light of our major movie and entertainment launches that are coming in the second quarter and beyond this year, and also in support of our emerging market business where we continue to build in inventory to support the full year. So while it’s down a bit at retail, it's all of good quality here and internationally and we’re gearing up for more major entertainment releases later in the year.
Brian Goldner:
Hi, Steph, if you look at the inventory increase year on year, you'll see that two-thirds of that inventory is in support of our international and emerging market business and about a third is focused around the U.S. business and the fact that we have so many significant entertainment launches and momentum in several of our franchise brands. And if you look at the full year, we’ve talked about the boys business, clearly we have some great start to the year in several of our boys brands, particularly the Marvel business. We have seen growth in Nerf in the first quarter but if you look at boys action properties even with movies that occur in the second quarter, the template for the year-long sales still remains more backend loaded, we’ve talked about that before and as is true with the rest of our business and certainly true around the world. And so I think you’d see gating that is similar to prior years as you look at the four quarters of revenues.
Operator:
Our next question is from the line of James Hardiman of Longbow Research.
James Hardiman - Longbow Research :
I guess two questions, on Marvel, certainly encouraged by the fact that it was a positive contributor in the quarter. Obviously that was one of the biggest drivers of the declines in the boys business last year. Is it too early to say that Marvel will be a positive contributor for the year or is it more of a function of movie timing, how should we think about that?
Brian Goldner:
I think overall if you look at the boys first quarter, what you see is clearly Marvel has moved ahead and have a number of initiatives there, both some great innovations with Hero Mashers that really began the new year in a great way and the product line that’s all about customization for boys, Captain America in the quarter and then as you move into the second quarter, clearly you really get into Spiderman in earnest as well as Transformers, not Marvel but Transformers as we look at the major launches for the year. Clearly this is a great year for the Marvel business. There is a lot of new entertainment coming and Guardians of the Galaxy coming later in the year. And if you look at our first quarter, again you talked about some of the challenges up against boys comps a year ago. Our biggest challenge in the first quarter in boys comps is actually in Beyblade and that's there. This is probably one of the biggest quarters a year ago that we had for Beyblade. And that represents a challenge this year versus last year. But as we move forward, we’re not going to give you the specifics except to say we are absolutely excited about the plans for Marvel this year and going into the future.
James Hardiman - Longbow Research :
And then a couple of just housekeeping questions. Deb, the $3.4 million gain, was there a tax benefit associated with that, or was that a net number? And then I guess in terms of the balance sheet cash flow, it sounds like there were some timing things associated with inventory and accounts receivable. Once those sort of work their ways through during 2Q, should cash be more at sort of historical levels? They were obviously lower than a year ago coming out once you were, are those going to get back to sort of normal, or how should we think about that?
Deborah Thomas:
Sure. Well, if you recall, we made a large payment to Disney toward the end of last year in connection with extending our -- and harmonizing our agreement to have everything go through 2020. So if you kind of look at the trailing 12 months, if you add that payment back in, you’re getting close to the $500 million and there were some timing issues of payments with inventory and receivables. But really nothing unusual in connection with that.
James Hardiman - Longbow Research :
Great, and the $3.4 million gains, was that a net number?
Deborah Thomas:
No, that was actually a gross number, and if you think about that, that was something that occurred in the U.S. So if you use really a U.S. tax rate it really shows it wasn’t a bigger number net as it looks on a gross basis. But we wanted to give that to you. Other than that, I mean our other income included better investment returns and lower foreign exchange losses kind of things that ebb and flow from year to year. But that was unusual, so we wanted to call that out and also within other income and expense as we were saying the Hub remains on track to pretax profitability and in fact had profit of $1.3 million versus a loss of a year ago.
Operator:
Our next question is from the line of Sean McGowan of Needham & Company.
Sean McGowan - Needham & Company:
Wanted to focus on the Magic release, a couple of questions about that. First, are you planning that there won't be any larger packs released later this year or is it really just timing, there will be some later?
Brian Goldner:
In fact, Sean, it’s just timing. They go up and down through years, not really calendar oriented but really around the storyline that the teams work on and then put out to our players. And so yes there's larger and smaller releases planned throughout this year and that's been true throughout time.
Sean McGowan - Needham & Company:
Okay and I think you said, Brian, that, that was the major – that has a major impact on the U.S., maybe you haven’t said it, would it be fair to infer that it also had a major impact on the overall games business?
Brian Goldner:
If you look at games, remember games, particularly more traditional face-to-face gaming is a very responsive category to Easter. So the fact that Easter is three weeks later this year does have an impact on what we see in terms of games shipments and sell-through more than other categories. And if you look at Magic, the fact that it was a lighter release this quarter we saw, if you look at within the U.S. and Canada segment, that Canada was more challenging. We saw momentum in the U.S. business, Canada as we change over some retailers as well just the economic environment. And so I would say overall it was magic impact first and then the Canadian business second as impact.
Sean McGowan - Needham & Company:
Okay. And since we are now past Easter, can you say that retail performance suggested that whatever negative impact there was on the timing in the first quarter has been made up in the second quarter?
Brian Goldner:
We really saw that over the last few weeks leading up to this weekend, and we’re still digesting some of the data from the last day or two. But we’ve seen significant increases in U.S. POS that’s improved and we’ve finished the Easter season with a very good momentum to start Q2.
Sean McGowan - Needham & Company:
A couple of others. Deborah, is there any change in your guidance on expenses, that highly detailed breakdown that you gave at Toy Fair? Any change directionally in some of the key drivers there?
Deborah Thomas:
No. No change directionally, and I think you are seeing some of that in the first quarter where we are seeing cost savings offset a bit by some of the investments we’re making. So overall we may have some timing impact but no change to the guidance we gave at Toy Fair.
Sean McGowan - Needham & Company:
And last question, that is, I didn’t hear anything about Furby. Was Furby a net negative in the girls category?
Brian Goldner:
Furby is rolling out in the non-English-speaking markets Furby boom, the second-generation of Furby. Furby was down in the quarter, I mentioned back at Toy Fair that we thought Furby would be our most challenging comp for the year but in fact in the first quarter it was a Beyblade. So Furby has performed relatively well although down in the quarter. It continues to have very strong POS in a number of markets around the world and we are launching Furby boom in non-English-speaking markets this year.
Operator:
Your next question comes from the line of Mike Swartz of SunTrust Robinson.
Michael Swartz - SunTrust Robinson Humphrey :
A quick question with the girls business up 21%, I mean that’s a pretty big number coming on top of a pretty nice comp from last year. I mean could you maybe talk about that in terms of how much that's been driven by POS versus maybe some larger product shipments in the quarter?
Brian Goldner:
In fact, POS in the girls business across-the-board is very strong. We're really seeing that both My Little Pony core as well as Equestria Girls as an additional line is very positive to the brand and additive overall. Nerf Rebelle has been a great launch for us. It continues to have great momentum and we are rolling that out around the world. We saw growth in a couple other of our brands within the girls business. And remember that Nerf Rebelle and Equestria Girls began shipping late in Q2 last year. So this is a quarter where we're clearly clear air versus year ago really adding to our position in the girls business. We’re also seeing our market share in girls, in particularly in dolls grow, grow in the U.S. around the world and we’re also seeing that growth in outdoor activities where Nerf Rebelle has scored on NPD data. So overall I would say that it is a good start to the year and we have lots of new initiatives coming for girls. In the fall we launched Littlest Pet Shop initiative, the TV show is now out around the world, in about 140 countries. And we are really looking forward to getting Littlest Pet Shop launch again.
Michael Swartz - SunTrust Robinson Humphrey :
And then just maybe looking at the Asia-Pacific business and just talking around that, have down 13%, and one of your competitors pointed out Australia as being pretty weak. I mean could you maybe flush out what's going on there? Is this a temporary issue or just any color you can give us?
Brian Goldner:
Sure. It is, Australia is a market that had been more challenged from an economic situation. You look at consumer data and a number of other indications over the last year, and clearly it's been a market with more of a consumer malaise and we’re working through that. We don't view it as a permanent position but rather something that we’re addressing, a new leadership in there as of about 10 months ago and a team on the field that’s doing a great job in helping to turn that business around. And that really had the dominant impact on the Asia-Pac results. There is – there are some timing issues related to some shipments in China and other Asian countries in the first quarter. But we view those as very temporary.
Operator:
Your next question will be coming from the line of Felicia Hendrix of Barclays.
Felicia Hendrix - Barclays Capital:
Brian, thanks for the POS data on the girls side of your business. I was wondering if you could give us that for games?
Brian Goldner:
Yeah, that POS in games in the first quarter was down, if you look as I said we got that three-week difference. We saw overall as a company in our games business the POS really accelerating later into right before this Easter and we’re still digesting this past weekend’s data. But the fact is we've seen some really good improvement in POS across the company. We do see in our franchise brands strong POS growth whether it's Nerf or in our girls business obviously Marvel is a contributor in POS as well as in shipments. And we have a number of big launches coming in our games business in the remainder the year, a number across the Monopoly brand, including My Monopoly this fall and the house rules Monopoly as you know. And then in girls a number of new gaming initiatives coming in particular the Disney Princess line within the girls games business. In boys one of the biggest contributors to the decline in the first quarter in games was in our boys and action battling as we’re shifting out of one form of action battling games and we’re launching this year something called Battle Masters which you may have seen at Toy Fair that features both Marvel as well as Transformers characters, and that’s coming. And then we have a number of things coming in our preschool areas of games as well, including a brand-new Mousetrap Play-Doh games and also a line up of Disney junior games and then in teens we’ve got that new Simon Swipe game. So we feel again as you look broadly for the year, we’ve got a lot of great new initiatives in games and our magic business and again I think that Easter did have an impact on the games business.
Felicia Hendrix - Barclays Capital:
So it sounds like you would expect games to generate growth, year-over-year growth this year?
Brian Goldner:
We don’t want to forecast specifically but I would tell you that we have a lot lined up in our games business. And we certainly feel as good about games this year as we did last year this time. And we – the teams have done a really good job of creating new innovations in our games business and that's true both in the core games business as well as in Magic
Felicia Hendrix - Barclays Capital:
And then other than that shift in the new introduction in Magic, are you seeing any kind of other issues competitively or anything like that?
Brian Goldner:
No, I think that, again the games business overall is certainly holiday oriented and that's true of both Easter as well as obviously Christmas. And we’ve got a number of new initiatives launching that are in support of a number of new games across categories.
Felicia Hendrix - Barclays Capital:
Okay, I guess I was specifically talking about the timing of the release -- of the new release up for Magic?
Brian Goldner:
Oh, what we – sorry, I didn’t understand. So we have releases that come throughout the year. So there's not just one more, there will be a couple more. And they just vary in size and they're all related to new storylines and the team swears me to secrecy as they take us through this because obviously each of the new releases is met with great excitement and buzz and there is a lot of buzz out there for some of the new releases that are coming among the fans. But there will be a number of new releases this year in Magic.
Felicia Hendrix - Barclays Capital:
And then just, can you – when are you planning on starting to ship the Transformers product?
Brian Goldner:
Transformers ships in this quarter in time for the movie. As you know typically we have product merchandise anywhere from 4 to 6 weeks before the movie launches around the world, and we work with our global retailers to ensure that both our toys and games product as well as great licensing initiatives are set for that time period as marketing builds and interest in the film builds.
Operator:
Our next question comes from the line of Greg Badishkanian with Citigroup.
Gregory Badishkanian – Citigroup:
Just to follow up on the movie shipments for Spiderman, you shipped I guess a little bit of that out in the first quarter and most of it will come in the second quarter.
Brian Goldner:
Spiderman shipped a little bit more than Transformers. Transformers we only shipped very very little bit at the end of the quarter. So predominantly second quarter and then obviously we will follow the DNA of most boys properties where still the second quarter will not be probably as big as the third and fourth quarters for those properties. A bit more in Spiderman but still not the pre-movie set.
Gregory Badishkanian – Citigroup:
And then internationally maybe just POS for Europe and Latin America just generally speaking or if anything stood out to you?
Brian Goldner:
As we look around the world that industry growth as well as POS, and you look at Latin America where we have third-party data in Brazil and Mexico the industry is up and our POS is up very strongly. As you look around the rest of Latin America we have our own proprietary data and work with retailers to see where the market is, we believe the industry is up and our business is up with very strong POS and growth market for market. In Europe we’re seeing some POS growth but also a few declines in a couple of countries where again we’ve got differences in timing and also our new initiatives are garnering a very strong POS relative to the underlying business. So whether that’s My Little Pony or Equestria Girls or Rebelle or Marvel which has had a great start internationally. That's all being borne out.
Operator:
Our next question comes from the line of Eric Handler, MKM Partners.
Eric Handler - MKM Partners:
I wondered if you could talk a little bit about Transformers, go back a little bit in history and talk about the international growth that you’ve seen with the brand with the last couple movies and how much more developed your sort of emerging markets are now versus the last film?
Brian Goldner:
Sure. If you go back and look at the first three films, the first film our sales were about – we released those numbers -- were about $492 million, the second film was $592 million, third film was something like $482 million. And then if you look at the growth, and just look at the growth in global box office which is benefiting all these entertainment initiatives, the first Transformers movie’s entire box office is not as big as our international box office for the third move. So we’re really seeing the growth around the world particularly in emerging markets. You’re seeing people building malls and multiplexes and consumers in these developing economies, emerging middle class is wanting to go out for the movies and it's great to see how global movie initiatives can take hold and help to support and drive the growth of those brands. We’ve certainly seen that, we have historically strong brand presence and legacy for Transformers around the world particularly in Asia. It's been on the air in markets around the world in 180 territories in our television over the last couple years. We, Hasbro, are running the biggest footprint, we've run in the history of the company and all the markets we now enjoy having our teams on the ground and are doing a great job. So again I think that as we look go forward part of the building of the brand blueprint was the idea of running a bigger global footprint with Hasbro’s own marketing and sales personnel and then executing that blueprint in immersive experiences either our own films or great partners’ films from Marvel and from over time Lucas film coming over the next couple of years.
Eric Handler - MKM Partners:
So as quick follow-up, out of those totals that you gave for the first three films, what percentage of your business was international from those three films? How was that increase as a percentage of revenue?
Brian Goldner:
Yeah, I don't have that specific number in front of me but it's always been -- the first film obviously more North American focused and the third film more internationally focused, and you’ve seen a bit of a shift but it's not gotten to 70:30, it’s a bit over pronounced in terms of the international business relative to the domestic business just like the rest of our business.
Operator:
Our next question is from the line of Jaime Katz of Morningstar.
Jaime Katz – Morningstar:
I just have one housekeeping question. Can you just talk about refinancing that debt and how you plan on managing to your leverage targets and if those maybe have changed?
Deborah Thomas:
Sure. No, what we -- we did say at Toy Fair and continue to state today that on given current interest rates we would expect to refinance all of that debt and we have $425 million due mid-May. So that's kind of the timing of it. And as we think about our debt targets they are pretty consistent with what we said before. First and foremost we want to maintain our solid investment grade rating. So as we look at our targets of debt to EBITDA I think we're about 2.0 something this quarter debt to EBITDA. But our target remains in that 2 to 2.5 range and EBITDA to interest, our target remains at 8 times, I think we were 6.5 or 7 for the quarter. But our intent is to refinance that debt.
Operator:
Your next question is from the line of Gerrick Johnson of BMO Capital Markets.
Gerrick Johnson - BMO Capital Markets:
We’ve heard a lot of commentary on POS for different segments. I was hoping you give us an overall US retail POS and the actual international if possible?
Brian Goldner:
Hello Gerrick. The overall US POS was down in the quarter relative to quarter on quarter comparatively. You have to look at the difference between the three weeks -- three weeks difference to Easter in order to see that, and as I said we’ve had significant improvement in POS over the last few weeks as we head toward the Easter week and that’s true in the US and in several countries around the world where Easter is meaningful. And sorry, I didn’t get the second part of your question?
Gerrick Johnson - BMO Capital Markets:
It was just a follow up on international POS and what that looked like, and I understand the whole Easter shift but this is for our modeling purposes, it helps to know what the actual POS was in the quarter?
Brian Goldner:
Yeah, so overall POS was down in the first quarter in toys and games compared to a year ago. As i said you look at through this past weekend and we’re still digesting the last few days of data. We've made up a lot of that ground. So I would say Easter looks relatively good and we certainly have great momentum going into the second quarter. Clearly Latin America is particularly a strong region for us market to market where we have both third-party data as well as our own data. In Europe we've seen some good growth in the UK, POS down in a few other countries where we have data, we mentioned Australia and in France we talked about challenges in France, and down a bit in Germany. And then if you look at the franchise brands, we talked about franchise brands growth of 15% and we’ve also seen great growth in POS against those brands whether it's Nerf exclusive and then inclusive of Nerf Rebelle, My Little Pony and then the inclusion of Equestria Girls but core My Little Pony, the Marvel business all showing good growth and growth in POS.
Gerrick Johnson - BMO Capital Markets:
Okay, that’s very helpful. I guess that covers all POS questions. Maybe you could give us an idea of what Backflip contributed in the quarter and then also just to get back to Wizards of the Coast, to understand and you’re very clear about the release impact on Magic but I was hoping you give us an actual shipment number on which Wizards, it’s a metric you’ve given us in the past.
Brian Goldner:
Overall Wizards, and we’ve never really given you a number but overall WotC business was slightly down in the quarter but we talked about Duel Masters which is obviously a Wizards initiative, a Japanese trading card brand. So again it's in that area where we saw some of the changes going on in the Japanese trading card market. That’s where we are with that. And then on the Backflip, it's -- backflip contributed in revenues and EBITDA if you take out amortization but with amortization was bit dilutive.
Gerrick Johnson - BMO Capital Markets:
Okay. Any idea how much it did contribute in revenue?
Brian Goldner:
We're not reporting it, we’re not breaking it out separately but clearly I will tell you like overall digital gaming business was up nicely in the quarter. So that includes Backflip as well as some other categories of digital gaming.
Operator:
Our next question comes from the line of Tim Conder with Wells Fargo.
Timothy Conder - Wells Fargo Securities:
On Furby, you mentioned that that was down and obviously you expect that to be down versus difficult comparisons this year. Can you just sort of outline what quarters will be the most difficult comparisons in Furby? And then on Playskool, a little bit more color there, any impact you’re seeing from the broad category having I guess some challenges?
Brian Goldner:
The Playskool numbers, if you look Playskool and look at the overall preschool business, the core preschool business, we have the January and February NPD data and clearly the industry category was down. What we’re really seeing is accounts is the character-led preschool initiatives are clearly working. We saw growth in our Marvel preschool business as well as Transformers preschool business and then our Play-Doh business is performing nicely globally and really growing as one of our newest franchise brands and taking hold. The core Playskool business was down in the category and that’s consistent with what we've seen in some of the industry trends. If you look at Furby, clearly Furby would -- the biggest impact would be in the third and fourth quarter of the year consistent with holiday sales.
Operator:
Your next question is from the line of Andrew Crum with Stifel.
Andrew Crum - Stifel, Nicolaus :
Wondered if you guys could comment on mix and its impact on gross margin in the quarter and how you see that playing out going forward, as this is a big year for the boys business which tends to carry lower gross margin than games? That’s the first question. Secondly, one of your competitors is entering the shooter outdoor category with a new line, I wonder if you could comment on conversations you’re having with retailers in terms of anticipated shelf space for Nerf?
Deborah Thomas:
Sure, but let me take the gross margin question and then we will talk about – Brian can talk about the other question. But from a gross margin standpoint we are benefiting from mix and a lot of that’s really coming from the growth in our franchise brands. We talked about our franchise brands have grown 15% in the quarter and that mix is impacting us positively as well. We’re also benefiting from cost savings in the quarter in that gross margin line. So as we said at Toy Fair, we expect it to be able to [indiscernible] gross margins around levels consistent with full-year – a year ago, and that still remains our guidance for the full year.
Brian Goldner:
Drew, if you look at the Nerf business, in the first quarter Nerf’s momentum was both in shipments as well as strong POS and that's within the boys arena. The addition of Nerf Rebelle was also significant over and above those increases and the POS there has been great in that part of our business, the new Nerf Rebelle brand is rolling out around the world and is merchandised primarily in the girls aisles of global retail. And we’re seeing great new innovations coming from Nerf throughout the year and feel very strongly that our Nerf business from an innovation and marketing standpoint is in a very good place.
Andrew Crum - Stifel, Nicolaus :
And just one more question for me. As far as Beyblade is concerned, when does that no longer become a factor in terms of comps for the boys business?
Brian Goldner:
Yeah, I think you will really see it diminished particularly as we get to the second half of the year -- as a significant comparison, Drew.
Operator:
Thank you. At this time, we’ve reached the end of our question-and-answer session. I will turn the floor back to Brian Goldner for any additional comments.
Brian Goldner:
Thank you. Before Debbie makes her closing remarks, I wanted to take a moment and recognize that shortly the Boston Marathon will begin taking place. We want to wish all the runners, spectators and the city of Boston a successful and safe day. Regardless of where you live we are all Boston strong today. Debbie?
Debbie Hancock:
Thank you, Brian and thank you to everyone for joining the call today. The replay will be available on our website in approximately 2 hours. Additionally management’s prepared remarks will be posted on our website following this call. Our next earnings call is tentatively scheduled for Monday, July 21. Thank you.
Operator:
Thank you. This concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.