• Packaged Foods
  • Consumer Defensive
The Kraft Heinz Company logo
The Kraft Heinz Company
KHC · US · NASDAQ
35.2
USD
-0.86
(2.44%)
Executives
Name Title Pay
Ms. Melissa Alves Werneck Executive Vice President & Global Chief People Officer --
Ms. Kathy Krenger Senior Vice President & Chief Communications Officer --
Mr. Eduardo Machado de Carvalho Pelleissone Executive Vice President of Operations 2.04M
Ms. Rashida K. La Lande Executive Vice President and Chief Legal & Corporate Affairs Officer 2.09M
Mr. Carlos A. Abrams-Rivera Chief Executive Officer & Director 3.55M
Mr. Chris Asher Acting Principal Accounting Officer & Deputy Global Controller --
Ms. Anne-Marie Megela Vice President & Global Head of Investor Relations --
Mr. Andre Maciel Executive Vice President & Global Chief Financial Officer 2.54M
Mr. Rafael de Oliveira Executive Vice President & Zone President of International Markets 2.9M
Mr. Peter Hall Vice President of Sales --
Insider Transactions
Date Name Title Acquisition Or Disposition Stock / Options # of Shares Price
2024-06-01 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 7947 35.37
2024-06-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - F-InKind Common Stock 13211 35.37
2024-06-01 Navio Pedro F P EVP & Pres. North America D - F-InKind Common Stock 3762 35.37
2024-06-01 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 7947 35.37
2024-06-01 La Lande Rashida Chief Lgl & Corp Affairs Ofcr D - F-InKind Common Stock 9920 35.37
2024-06-03 La Lande Rashida Chief Lgl & Corp Affairs Ofcr D - S-Sale Common Stock 8017 35.3735
2024-06-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr D - F-InKind Common Stock 9932 35.37
2024-06-01 Asher Chris Deputy Global Controller (PAO) D - F-InKind Common Stock 1336 35.37
2024-05-16 Patricio Miguel director A - G-Gift Common Stock 305791 0
2024-05-17 Patricio Miguel director D - G-Gift Common Stock 558488 0
2024-05-17 Patricio Miguel director A - G-Gift Common Stock 558488 0
2024-05-16 Patricio Miguel director D - G-Gift Common Stock 305791 0
2024-05-06 La Lande Rashida Chief Lgl & Corp Affairs Ofcr D - S-Sale Common Stock 10140 35.9519
2024-05-02 POPE JOHN C director A - A-Award Common Stock 5039 36.72
2024-05-02 Patricio Miguel director A - A-Award Common Stock 8307 36.72
2024-05-02 PARK JAMES director A - A-Award Common Stock 5039 36.72
2024-05-02 Sceti Elio Leoni director A - A-Award Common Stock 7967 36.72
2024-05-02 Knapp Alicia R director A - A-Award Common Stock 5039 36.72
2024-05-02 Kenesey Timothy director A - A-Award Common Stock 8512 36.72
2024-05-02 Gherson Diane J director A - A-Award Common Stock 5039 36.72
2024-05-02 Fouche Lori Dickerson director A - A-Award Common Stock 5039 36.72
2024-05-02 CAHILL JOHN T director A - A-Award Common Stock 5039 36.72
2024-05-02 Alfonso Humberto P director A - A-Award Common Stock 7687 36.72
2024-05-02 Abel Gregory E. director A - A-Award Common Stock 3160 36.72
2024-03-07 Asher Chris Deputy Global Controller (PAO) D - Common Stock 0 0
2024-03-07 Asher Chris Deputy Global Controller (PAO) I - Common Stock 0 0
2025-03-01 Asher Chris Deputy Global Controller (PAO) D - Stock Options (right to buy) 724 38.68
2024-03-01 Asher Chris Deputy Global Controller (PAO) D - Stock Options (right to buy) 561 37.09
2024-03-12 Onell Cory Chief Omnich Sales & AEM Ofcr D - S-Sale Common Stock 14289 34.6222
2024-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 24266 0
2024-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 5716 0
2024-03-01 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 28583 35.13
2024-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 15671 0
2024-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 16177 0
2024-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 5932 0
2024-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - F-InKind Common Stock 16237 35.13
2024-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 5312 35.13
2024-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 17705 0
2024-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 12794 0
2024-03-01 Patricio Miguel director D - F-InKind Common Stock 53161 35.13
2024-03-01 Onell Cory Chief Omnich Sales & AEM Ofcr A - A-Award Common Stock 16177 0
2024-03-01 Onell Cory Chief Omnich Sales & AEM Ofcr A - A-Award Common Stock 30400 0
2024-03-01 Onell Cory Chief Omnich Sales & AEM Ofcr D - F-InKind Common Stock 32156 35.13
2024-03-01 Onell Cory Chief Omnich Sales & AEM Ofcr A - A-Award Common Stock 4686 35.13
2024-03-01 Onell Cory Chief Omnich Sales & AEM Ofcr A - A-Award Common Stock 15616 0
2024-03-01 Onell Cory Chief Omnich Sales & AEM Ofcr A - A-Award Common Stock 15586 0
2024-03-01 Navio Pedro F P EVP & Pres. North America A - A-Award Common Stock 12133 0
2024-03-01 Navio Pedro F P EVP & Pres. North America D - F-InKind Common Stock 5541 35.13
2024-03-01 Navio Pedro F P EVP & Pres. North America A - A-Award Common Stock 1953 0
2024-03-01 Navio Pedro F P EVP & Pres. North America A - A-Award Common Stock 5347 35.13
2024-03-01 Navio Pedro F P EVP & Pres. North America A - A-Award Common Stock 17823 0
2024-03-01 Navio Pedro F P EVP & Pres. North America A - A-Award Common Stock 28289 0
2024-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 16177 0
2024-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 5123 0
2024-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 8770 35.13
2024-03-01 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 22685 35.13
2024-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 29230 0
2024-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 31225 0
2024-03-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr A - A-Award Common Stock 24266 0
2024-03-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr A - A-Award Common Stock 4287 0
2024-03-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr D - F-InKind Common Stock 27006 35.13
2024-03-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr A - A-Award Common Stock 5606 35.13
2024-03-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr A - A-Award Common Stock 18684 0
2024-03-01 Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr A - A-Award Common Stock 14422 0
2024-03-01 La Lande Rashida Chief Lgl & Corp Affairs Ofcr A - A-Award Common Stock 16177 0
2024-03-01 La Lande Rashida Chief Lgl & Corp Affairs Ofcr A - A-Award Common Stock 7010 0
2024-03-01 La Lande Rashida Chief Lgl & Corp Affairs Ofcr D - F-InKind Common Stock 20058 35.13
2024-03-01 La Lande Rashida Chief Lgl & Corp Affairs Ofcr A - A-Award Common Stock 25193 0
2024-03-04 La Lande Rashida Chief Lgl & Corp Affairs Ofcr D - S-Sale Common Stock 16209 35.0159
2024-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 8089 0
2024-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 2077 0
2024-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 3414 35.13
2024-03-01 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 11565 35.13
2024-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 8533 0
2024-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 8220 0
2024-03-01 Frost Diana Glbl Chief Growth Officer A - A-Award Common Stock 1240 0
2024-03-01 Frost Diana Glbl Chief Growth Officer A - A-Award Common Stock 2486 35.13
2024-03-01 Frost Diana Glbl Chief Growth Officer D - F-InKind Common Stock 1419 35.13
2024-03-01 Frost Diana Glbl Chief Growth Officer A - A-Award Common Stock 9038 0
2024-03-01 Frost Diana Glbl Chief Growth Officer A - A-Award Common Stock 12472 0
2024-03-01 Abrams-Rivera Carlos Chief Executive Officer A - A-Award Common Stock 40443 0
2024-03-01 Abrams-Rivera Carlos Chief Executive Officer A - A-Award Common Stock 10785 0
2024-03-01 Abrams-Rivera Carlos Chief Executive Officer A - A-Award Common Stock 13495 35.13
2024-03-01 Abrams-Rivera Carlos Chief Executive Officer D - F-InKind Common Stock 54367 35.13
2024-03-01 Abrams-Rivera Carlos Chief Executive Officer A - A-Award Common Stock 44980 0
2024-03-02 Abrams-Rivera Carlos Chief Executive Officer D - F-InKind Common Stock 46445 35.13
2024-03-01 Abrams-Rivera Carlos Chief Executive Officer A - A-Award Common Stock 48037 0
2023-12-31 Onell Cory Ent. Chief Omnichannel Officer D - Common Stock 0 0
2024-03-01 Onell Cory Ent. Chief Omnichannel Officer D - Stock Options (right to buy) 1719 37.09
2025-03-01 Onell Cory Ent. Chief Omnichannel Officer D - Stock Options (right to buy) 1784 38.68
2023-12-31 Navio Pedro F P EVP & Pres. North America D - Common Stock 0 0
2023-03-01 Navio Pedro F P EVP & Pres. North America D - Stock Options (right to buy) 52325 66.89
2024-03-01 Navio Pedro F P EVP & Pres. North America D - Stock Options (right to buy) 977 37.09
2025-03-01 Navio Pedro F P EVP & Pres. North America D - Stock Options (right to buy) 64633 38.68
2023-12-31 Frost Diana Ent. Chief Growth Officer D - Common Stock 0 0
2024-03-01 Frost Diana Ent. Chief Growth Officer D - Stock Options (right to buy) 620 37.09
2025-03-01 Frost Diana Ent. Chief Growth Officer D - Stock Options (right to buy) 718 38.68
2024-01-02 Patricio Miguel director D - S-Sale Common Stock 131500 38.0154
2023-11-24 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 13238 35.0006
2023-08-31 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 2282 33.09
2023-08-16 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr D - F-InKind Common Stock 4347 33.56
2023-08-16 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 12009 33.56
2019-08-19 Patricio Miguel CEO & Chair D - G-Gift Common Stock 787091 0
2021-08-23 Patricio Miguel CEO & Chair A - G-Gift Common Stock 386250 0
2022-08-23 Patricio Miguel CEO & Chair A - G-Gift Common Stock 196936 0
2021-08-23 Patricio Miguel CEO & Chair D - G-Gift Common Stock 386250 0
2022-06-02 Patricio Miguel CEO & Chair D - G-Gift Common Stock 13230 0
2022-06-02 Patricio Miguel CEO & Chair A - G-Gift Common Stock 13230 0
2022-05-16 Patricio Miguel CEO & Chair D - S-Sale Common Stock 259958 44.2818
2019-08-19 Patricio Miguel CEO & Chair A - G-Gift Common Stock 787091 0
2022-08-23 Patricio Miguel CEO & Chair D - G-Gift Common Stock 196936 0
2023-08-16 Patricio Miguel CEO & Chair D - F-InKind Common Stock 173538 0
2023-08-16 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 40770 33.56
2023-08-16 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 19572 33.56
2023-08-16 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - F-InKind Common Stock 17407 33.56
2023-08-16 La Lande Rashida EVP, Global GC & CSCAO D - F-InKind Common Stock 29981 33.56
2023-08-17 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 10994 33.5505
2023-08-16 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 4892 33.56
2023-08-17 Garlati Vince VP, Global Controller (PAO) D - S-Sale Common Stock 22969 33.5647
2023-08-07 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 16453 35.07
2023-06-29 Abel Gregory E. director A - M-Exempt Common Stock 22166 22.56
2023-06-29 Abel Gregory E. director D - D-Return Common Stock 14280 35.02
2023-06-29 Abel Gregory E. director D - M-Exempt Stock Options (right to buy) 22166 22.56
2023-06-01 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr D - F-InKind Common Stock 10802 38.19
2023-06-01 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 12106 38.19
2023-06-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - F-InKind Common Stock 13287 38.19
2023-06-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 16262 38.19
2023-06-01 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 11655 38.19
2023-06-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - F-InKind Common Stock 12958 38.19
2023-06-01 La Lande Rashida EVP, Global GC & CSCAO D - F-InKind Common Stock 13090 38.19
2023-06-01 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 4381 38.19
2023-06-01 Abrams-Rivera Carlos EVP & President, North America D - F-InKind Common Stock 8203 38.19
2023-05-05 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 25000 40.9999
2023-05-04 POPE JOHN C director A - A-Award Common Stock 3061 40.84
2023-05-04 PARK JAMES director A - A-Award Common Stock 3061 40.84
2023-05-04 Mulder Susan R director A - A-Award Common Stock 3061 40.84
2023-05-04 Sceti Elio Leoni director A - A-Award Common Stock 5755 40.84
2023-05-04 Knapp Alicia R director A - A-Award Common Stock 3061 40.84
2023-05-04 Kenesey Timothy director A - A-Award Common Stock 6076 40.84
2023-05-04 Gherson Diane J director A - A-Award Common Stock 3061 40.84
2023-05-04 Fouche Lori Dickerson director A - A-Award Common Stock 3061 40.84
2023-05-04 CAHILL JOHN T director A - A-Award Common Stock 3061 40.84
2023-05-04 Alfonso Humberto P director A - A-Award Common Stock 3061 40.84
2023-05-04 Alfonso Humberto P director D - No securities are beneficially owned. 0 0
2023-05-04 Abel Gregory E. director A - A-Award Common Stock 5755 40.84
2023-03-01 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr A - A-Award Common Stock 9271 0
2023-03-02 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr D - F-InKind Common Stock 4769 0
2023-03-01 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr A - A-Award Common Stock 2782 38.4
2023-03-01 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr A - A-Award Common Stock 6603 0
2023-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 15040 0
2023-03-01 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 9252 0
2023-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 4513 38.4
2023-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 12384 0
2023-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 13300 0
2023-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 3991 38.4
2023-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 15396 0
2023-03-01 Patricio Miguel CEO & Chair A - A-Award Common Stock 44966 0
2023-03-02 Patricio Miguel CEO & Chair D - F-InKind Common Stock 7039 0
2023-03-01 Patricio Miguel CEO & Chair A - A-Award Common Stock 13490 38.4
2023-03-01 Patricio Miguel CEO & Chair A - A-Award Common Stock 39063 0
2023-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 25066 0
2023-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 25012 0
2023-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 6894 38.4
2023-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 26170 0
2023-03-02 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 12178 0
2023-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 16804 0
2023-03-01 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 5961 0
2023-03-02 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 10647 0
2023-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 5042 38.4
2023-03-01 Maciel Andre EVP & Global CFO A - A-Award Common Stock 26613 0
2023-03-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of A - A-Award Common Stock 13214 0
2023-03-02 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - F-InKind Common Stock 3590 0
2023-03-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of A - A-Award Common Stock 3965 38.4
2023-03-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of A - A-Award Common Stock 11241 0
2023-03-01 La Lande Rashida EVP, Global GC & CSCAO A - A-Award Common Stock 16599 0
2023-03-01 La Lande Rashida EVP, Global GC & CSCAO D - F-InKind Common Stock 11241 0
2023-03-01 La Lande Rashida EVP, Global GC & CSCAO A - A-Award Common Stock 4980 38.4
2023-03-01 La Lande Rashida EVP, Global GC & CSCAO A - A-Award Common Stock 21094 0
2023-03-01 Krenger Kathy SVP & Global Chief Comm. Ofcr A - A-Award Common Stock 9217 0
2023-03-01 Krenger Kathy SVP & Global Chief Comm. Ofcr A - A-Award Common Stock 2766 38.4
2023-03-01 Krenger Kathy SVP & Global Chief Comm. Ofcr A - A-Award Common Stock 3321 0
2023-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 6550 0
2023-03-02 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 5370 0
2023-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 2621 38.4
2023-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 5568 0
2023-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 27907 0
2023-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 8373 38.4
2023-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 35157 0
2023-03-02 Abrams-Rivera Carlos EVP & President, North America D - F-InKind Common Stock 45899 0
2023-02-23 CAHILL JOHN T director A - M-Exempt Common Stock 203915 38.63
2023-02-23 CAHILL JOHN T director D - D-Return Common Stock 198169 39.75
2023-02-23 CAHILL JOHN T director D - F-InKind Common Stock 1889 39.75
2023-02-23 CAHILL JOHN T director D - M-Exempt Stock Options (right to buy) 203915 38.63
2023-02-16 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - M-Exempt Common Stock 157419 25.41
2023-02-16 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - S-Sale Common Stock 157419 39.6163
2023-02-16 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - S-Sale Common Stock 93152 39.5278
2023-02-16 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - M-Exempt Stock Options (right to buy) 157419 25.41
2023-01-09 Werneck Melissa EVP & Global Chief People Ofcr D - S-Sale Common Stock 3500 42.39
2022-12-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - S-Sale Common Stock 23939 40.0041
2022-11-03 Gherson Diane J director D - No securities are beneficially owned. 0 0
2022-08-19 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 30000 38.3601
2022-08-16 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr A - A-Award Common Stock 20546 0
2022-08-16 Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr D - F-InKind Common Stock 5570 38.83
2022-08-16 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 16437 0
2022-08-16 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 17063 38.83
2022-08-16 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 49310 0
2022-08-16 Patricio Miguel CEO & Chair D - F-InKind Common Stock 170073 38.83
2022-08-16 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 16437 0
2022-08-16 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 49206 38.83
2022-08-16 Maciel Andre EVP & Global CFO A - A-Award Common Stock 16437 0
2022-08-16 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 22056 38.83
2022-08-16 Lima Marcos Eloi EVP & Glb Chief Procurement Of A - A-Award Common Stock 20546 0
2022-08-16 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - F-InKind Common Stock 20719 38.83
2022-08-16 La Lande Rashida EVP, Global GC & CSCAO A - A-Award Common Stock 16437 0
2022-08-16 La Lande Rashida EVP, Global GC & CSCAO D - F-InKind Common Stock 30002 38.83
2022-08-16 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 4931 0
2022-08-16 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 6518 38.83
2022-08-16 Garlati Vince VP, Global Controller (PAO) D - S-Sale Common Stock 19938 38.4256
2022-07-29 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 3500 36.56
2022-06-24 Xu Yang SVP, Global Head of Corp Dev A - A-Award Common Stock 286 0
2022-06-24 Xu Yang SVP, Global Head of Corp Dev D - F-InKind Common Stock 114 37.25
2022-06-24 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 282 0
2022-06-24 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 126 37.25
2022-06-24 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 654 0
2022-06-24 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - F-InKind Common Stock 95 37.25
2022-06-24 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 355 0
2022-06-24 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 172 37.25
2022-06-24 Maciel Andre EVP & Global CFO A - A-Award Common Stock 272 0
2022-06-24 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 121 37.25
2022-06-24 Lima Marcos Eloi EVP & Glb Chief Procurement Of A - A-Award Common Stock 304 0
2022-06-24 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - F-InKind Common Stock 135 37.25
2022-06-24 La Lande Rashida EVP, Global GC & CSCAO A - A-Award Common Stock 304 0
2022-06-24 La Lande Rashida EVP, Global GC & CSCAO D - F-InKind Common Stock 136 37.25
2022-06-24 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 115 0
2022-06-24 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 35 37.25
2022-06-24 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 185 0
2022-06-24 Abrams-Rivera Carlos EVP & President, North America D - F-InKind Common Stock 82 37.25
2022-06-10 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - S-Sale Common Stock 28855 36.9687
2022-06-06 La Lande Rashida EVP, Global GC & CSCAO D - S-Sale Common Stock 16281 36.4682
2022-06-01 Xu Yang SVP, Global Head of Corp Dev D - F-InKind Common Stock 18245 37.25
2022-06-01 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 18714 37.25
2022-06-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr D - F-InKind Common Stock 15651 37.25
2022-06-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 23748 37.25
2022-06-01 Maciel Andre EVP & Global CFO D - F-InKind Common Stock 18281 37.25
2022-06-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of D - F-InKind Common Stock 19238 37.25
2022-06-01 La Lande Rashida EVP, Global GC & CSCAO D - F-InKind Common Stock 19658 37.25
2022-06-01 Garlati Vince VP, Global Controller (POA) D - F-InKind Common Stock 4575 37.25
2022-06-01 Abrams-Rivera Carlos EVP & President, North America D - F-InKind Common Stock 7866 37.25
2022-05-25 3G Global Food Holdings LP D - J-Other Common Stock 88066804 0
2022-05-25 Patricio Miguel CEO & Chair A - J-Other Common Stock 13230 0
2022-05-16 Patricio Miguel Chief Executive Officer D - S-Sale Common Stock 259958 44.2818
2022-05-13 CAHILL JOHN T director A - G-Gift Common Stock 28526 0
2022-05-13 CAHILL JOHN T D - G-Gift Common Stock 28526 0
2022-05-05 Van Damme Alexandre A - A-Award Common Stock 2789 43.14
2022-05-05 POPE JOHN C A - A-Award Common Stock 2898 43.14
2022-05-05 PARK JAMES A - A-Award Common Stock 2898 43.14
2022-05-05 Mulder Susan R A - A-Award Common Stock 2898 43.14
2022-05-05 Sceti Elio Leoni A - A-Award Common Stock 5448 43.14
2022-05-05 Knapp Alicia R A - A-Award Common Stock 2898 43.14
2022-05-05 Kenesey Timothy A - A-Award Common Stock 5448 43.14
2022-05-05 Fouche Lori Dickerson A - A-Award Common Stock 4566 43.14
2022-05-05 Castro-Neves Joao M. A - A-Award Common Stock 5912 43.14
2022-05-05 CAHILL JOHN T A - A-Award Common Stock 2898 43.14
2022-05-05 Abel Gregory A - A-Award Common Stock 5448 43.14
2022-05-05 PARK JAMES director I - Common Stock 0 0
2022-05-05 Knapp Alicia R director D - No securities are beneficially owned. 0 0
2022-03-02 Xu Yang SVP, Global Head of Corp Dev D - Common Stock 0 0
2023-08-31 Xu Yang SVP, Global Head of Corp Dev D - Stock Options (right to buy) 34323 58.27
2024-03-01 Xu Yang SVP, Global Head of Corp Dev D - Stock Options (right to buy) 1618 37.09
2025-03-01 Xu Yang SVP, Global Head of Corp Dev D - Stock Options (right to buy) 1784 38.68
2022-03-02 Maciel Andre EVP & Global CFO D - Common Stock 0 0
2020-08-20 Maciel Andre EVP & Global CFO D - Stock Options (right to buy) 26937 74.25
2021-03-01 Maciel Andre EVP & Global CFO D - Stock Options (right to buy) 19315 77.66
2022-08-16 Maciel Andre EVP & Global CFO D - Stock Options (right to buy) 39355 25.41
2024-03-01 Maciel Andre EVP & Global CFO D - Stock Options (right to buy) 2565 37.09
2025-03-01 Maciel Andre EVP & Global CFO D - Stock Options (right to buy) 2586 38.68
2022-03-01 Basilio Paulo EVP & Global CFO D - F-InKind Common Stock 8433 0
2022-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 23750 0
2022-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 7126 38.68
2022-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 41366 0
2022-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 10342 0
2022-03-02 Abrams-Rivera Carlos EVP & President, North America D - F-InKind Common Stock 89253 39.07
2021-08-16 Abrams-Rivera Carlos EVP & President, North America A - A-Award Common Stock 95896 0
2022-03-01 Abrams-Rivera Carlos EVP & President, North America A - A-Award Stock Options (right to buy) 5171 38.68
2022-03-01 Krenger Kathy SVP & Global Chief Comm. Ofcr A - A-Award Stock Options (right to buy) 2198 0
2022-03-01 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 74332 0
2022-03-01 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 22300 38.68
2022-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 45415 0
2022-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 10279 0
2022-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 3084 38.68
2022-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 10342 0
2022-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Common Stock 5488 0
2022-03-01 Torres Flavio EVP & Global Chf Sply Chn Ofcr A - A-Award Stock Options (right to buy) 2744 38.68
2022-03-01 Lima Marcos Eloi EVP & Glb Chief Procurement Of A - A-Award Common Stock 8800 0
2022-03-01 La Lande Rashida EVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 15138 0
2022-03-01 La Lande Rashida EVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 18855 0
2022-03-01 La Lande Rashida EVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 5657 38.68
2022-03-01 La Lande Rashida EVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 25854 0
2022-03-01 La Lande Rashida EVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 7239 0
2022-03-01 La Lande Rashida EVP, Global Gen Csl & Corp Sec A - A-Award Stock Options (right to buy) 3620 38.68
2022-03-01 Garlati Vince VP, Global Controller (POA) A - A-Award Common Stock 4541 0
2022-03-01 Garlati Vince VP, Global Controller (POA) D - F-InKind Common Stock 259 38.68
2022-03-01 Garlati Vince VP, Global Controller (POA) A - A-Award Common Stock 5146 0
2022-03-01 Garlati Vince VP, Global Controller (POA) A - A-Award Common Stock 2059 38.68
2022-03-01 Garlati Vince VP, Global Controller (POA) A - A-Award Common Stock 5171 0
2022-03-01 Garlati Vince VP, Global Controller (POA) A - A-Award Common Stock 2198 0
2022-03-01 Garlati Vince VP, Global Controller (POA) A - A-Award Stock Options (right to buy) 1099 38.68
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 15138 0
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts D - F-InKind Common Stock 1944 38.68
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 30828 0
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 8478 38.68
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 25854 0
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Common Stock 10135 0
2022-03-01 OLIVEIRA RAFAEL EVP & Pres, International Mkts A - A-Award Stock Options (right to buy) 5068 38.68
2022-03-01 Werneck Melissa EVP & Global Chief People Ofcr D - F-InKind Common Stock 3365 38.68
2022-03-01 Werneck Melissa EVP & Global Chief People Ofcr A - A-Award Common Stock 6050 0
2022-01-20 Werneck Melissa EVP & Global Chief People Ofcr D - Common Stock 0 0
2021-03-01 Werneck Melissa EVP & Global Chief People Ofcr D - Stock Options (right to buy) 32192 77.66
2024-03-01 Werneck Melissa EVP & Global Chief People Ofcr D - Stock Options (right to buy) 2858 37.09
2022-01-20 Krenger Kathy SVP & Global Chief Comm. Ofcr D - No securities are beneficially owned. 0 0
2021-11-30 La Lande Rashida SVP, Global Gen Csl & Corp Sec D - S-Sale Common Stock 20000 33.7729
2021-11-22 3G Global Food Holdings LP 10 percent owner D - S-Sale Common Stock 30596465 35.75
2021-11-15 Garlati Vince VP, Global Controller (PAO) D - S-Sale Common Stock 6505 37.5502
2021-09-10 Lima Marcos Eloi Chief Procurement Officer D - S-Sale Common Stock 41929 36.4423
2021-08-16 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 787092 0
2021-08-16 Patricio Miguel Chief Executive Officer D - F-InKind Common Stock 333562 38.01
2021-08-16 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 157419 0
2021-08-16 OLIVEIRA RAFAEL International Zone President D - F-InKind Common Stock 85648 38.01
2021-08-16 Lima Marcos Eloi Chief Procurement Officer A - A-Award Common Stock 68871 0
2021-08-16 Lima Marcos Eloi Chief Procurement Officer D - F-InKind Common Stock 37837 38.01
2021-08-16 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 98387 0
2021-08-16 La Lande Rashida SVP, Global Gen Csl & Corp Sec D - F-InKind Common Stock 52149 38.01
2021-08-17 La Lande Rashida SVP, Global Gen Csl & Corp Sec D - S-Sale Common Stock 30290 37.704
2021-08-17 La Lande Rashida SVP, Global Gen Csl & Corp Sec D - S-Sale Common Stock 7875 37.6993
2021-08-16 Keller Bruno Canada Zone President A - A-Award Common Stock 39355 0
2021-08-16 Keller Bruno Canada Zone President D - F-InKind Common Stock 29446 38.01
2021-08-16 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 15742 0
2021-08-16 Garlati Vince VP, Global Controller (PAO) D - F-InKind Common Stock 9363 38.01
2021-08-17 Garlati Vince VP, Global Controller (PAO) D - S-Sale Common Stock 8863 37.7029
2021-08-16 Basilio Paulo Global Chief Financial Officer A - A-Award Common Stock 236128 0
2021-08-16 Basilio Paulo Global Chief Financial Officer D - F-InKind Common Stock 119154 38.01
2021-06-01 CAHILL JOHN T director D - G-Gift Common Stock 9209 0
2021-06-01 CAHILL JOHN T director A - G-Gift Common Stock 9209 0
2021-05-10 Keller Bruno Canada Zone President A - M-Exempt Common Stock 8464 30.46
2021-05-10 Keller Bruno Canada Zone President A - M-Exempt Common Stock 11083 22.56
2021-05-10 Keller Bruno Canada Zone President D - S-Sale Common Stock 19725 43.53
2021-05-10 Keller Bruno Canada Zone President D - M-Exempt Stock Options (right to buy) 11083 22.56
2021-05-10 Keller Bruno Canada Zone President D - M-Exempt Stock Options (right to buy) 8464 30.46
2021-05-06 Van Damme Alexandre director A - A-Award Common Stock 5451 43.12
2021-05-06 POPE JOHN C director A - A-Award Common Stock 2899 43.12
2021-05-06 Mulder Susan R director A - A-Award Common Stock 2899 43.12
2021-05-06 Sceti Elio Leoni director A - A-Award Common Stock 5198 43.12
2021-05-06 LEMANN JORGE P director A - A-Award Common Stock 2804 43.12
2021-05-06 Kenesey Timothy director A - A-Award Common Stock 5451 43.12
2021-05-06 Fouche Lori Dickerson director A - A-Award Common Stock 2899 43.12
2021-05-06 Castro-Neves Joao M. director A - A-Award Common Stock 5914 43.12
2021-05-06 CAHILL JOHN T director A - A-Award Common Stock 2899 43.12
2021-05-06 Behring Alexandre director A - A-Award Common Stock 2899 43.12
2021-05-06 Fouche Lori Dickerson director D - No securities are beneficially owned. 0 0
2021-05-06 Abel Gregory director A - A-Award Common Stock 5451 43.12
2021-05-04 CAHILL JOHN T director A - M-Exempt Common Stock 209488 32.23
2021-05-04 CAHILL JOHN T director D - S-Sale Common Stock 209488 42.279
2021-05-04 CAHILL JOHN T director D - M-Exempt Stock Options (right to buy) 209488 32.23
2021-03-01 Torres Flavio Head of Global Operations A - A-Award Common Stock 18028 0
2021-03-01 Torres Flavio Head of Global Operations A - A-Award Common Stock 6311 37.09
2021-03-01 Torres Flavio Head of Global Operations A - A-Award Common Stock 10785 0
2021-03-01 Torres Flavio Head of Global Operations A - A-Award Common Stock 5932 0
2021-03-01 Torres Flavio Head of Global Operations A - A-Award Stock Options (right to buy) 2966 37.09
2021-03-01 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 100943 0
2021-03-01 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 30284 37.09
2021-03-01 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 41827 0
2021-03-01 OLIVEIRA RAFAEL International Zone President D - F-InKind Common Stock 3253 37.09
2021-03-01 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 11503 37.09
2021-03-01 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 10785 0
2021-03-01 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 10282 0
2021-03-01 OLIVEIRA RAFAEL International Zone President A - A-Award Stock Options (right to buy) 5141 37.09
2021-03-01 Lima Marcos Eloi Chief Procurement Officer A - A-Award Common Stock 18004 0
2021-03-01 Lima Marcos Eloi Chief Procurement Officer A - A-Award Common Stock 5402 37.09
2021-03-01 Lima Marcos Eloi Chief Procurement Officer A - A-Award Common Stock 16177 0
2021-03-01 Lima Marcos Eloi Chief Procurement Officer A - A-Award Common Stock 4287 0
2021-03-01 Lima Marcos Eloi Chief Procurement Officer A - A-Award Stock Options (right to buy) 2144 37.09
2021-03-01 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 10785 0
2021-03-01 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 7010 0
2021-03-01 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Stock Options (right to buy) 3505 37.09
2021-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 7472 0
2021-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 2990 37.09
2021-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 5393 0
2021-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 2077 0
2021-03-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Stock Options (right to buy) 1039 37.09
2021-03-01 Keller Bruno Canada Zone President A - A-Award Common Stock 12264 0
2021-03-01 Keller Bruno Canada Zone President D - F-InKind Common Stock 27 37.09
2021-03-01 Keller Bruno Canada Zone President A - A-Award Common Stock 3373 37.09
2021-03-01 Keller Bruno Canada Zone President A - A-Award Common Stock 5393 0
2021-03-01 Keller Bruno Canada Zone President A - A-Award Common Stock 4397 0
2021-03-01 Keller Bruno Canada Zone President A - A-Award Stock Options (right to buy) 2199 37.09
2021-03-01 Basilio Paulo Global Chief Financial Officer A - A-Award Common Stock 16177 0
2021-03-01 Basilio Paulo Global Chief Financial Officer D - F-InKind Common Stock 4205 37.09
2021-03-01 Basilio Paulo Global Chief Financial Officer A - A-Award Common Stock 10111 0
2021-03-01 Basilio Paulo Global Chief Financial Officer A - A-Award Stock Options (right to buy) 5056 37.09
2021-03-01 Abrams-Rivera Carlos U.S. Zone President A - A-Award Common Stock 40872 0
2021-03-01 Abrams-Rivera Carlos U.S. Zone President A - A-Award Common Stock 12262 37.09
2021-03-01 Abrams-Rivera Carlos U.S. Zone President A - A-Award Common Stock 26962 0
2021-03-01 Abrams-Rivera Carlos U.S. Zone President A - A-Award Common Stock 10785 0
2021-03-01 Abrams-Rivera Carlos U.S. Zone President A - A-Award Stock Options (right to buy) 5393 37.09
2020-11-27 OLIVEIRA RAFAEL International Zone President D - S-Sale Common Stock 16.131 32.815
2020-12-02 Sceti Elio Leoni director A - P-Purchase Common Stock 40000 33.242
2020-12-02 Sceti Elio Leoni director A - P-Purchase Common Stock 50000 33.199
2020-11-09 3G Global Food Holdings LP 10 percent owner D - S-Sale Common Stock 29169550 30.31
2020-11-09 Van Damme Alexandre director A - P-Purchase Common Stock 13849315 30.38
2020-08-07 Eloi Marcos Chief Procurement Officer D - Common Stock 0 0
2022-08-16 Eloi Marcos Chief Procurement Officer D - Stock Options (right to buy) 39355 25.41
2020-06-01 Basilio Paulo Global Chief Financial Officer A - A-Award Common Stock 30819 0
2020-06-01 Keller Bruno Zone President, Canada A - A-Award Common Stock 12511 0
2020-06-01 Keller Bruno Zone President, Canada A - A-Award Common Stock 24655 0
2020-06-01 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 21368 0
2020-06-01 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 32874 0
2020-06-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 5753 0
2020-06-01 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 14793 0
2020-06-01 Abrams-Rivera Carlos Zone President US A - A-Award Common Stock 32874 0
2020-06-01 Abrams-Rivera Carlos Zone President US A - A-Award Stock Options (right to buy) 82183 30.42
2020-06-01 OLIVEIRA RAFAEL Zone President International A - A-Award Common Stock 30341 0
2020-06-01 OLIVEIRA RAFAEL Zone President International A - A-Award Common Stock 32874 0
2020-06-01 Barton Nina Chief Growth Officer A - A-Award Common Stock 19724 0
2020-06-01 Torres Flavio Head of Global Operations A - A-Award Common Stock 18081 0
2020-06-01 Torres Flavio Head of Global Operations A - A-Award Common Stock 98620 0
2020-05-07 Kenesey Timothy director A - A-Award Common Stock 6308 28.83
2020-05-07 POPE JOHN C director A - A-Award Common Stock 4336 28.83
2020-05-07 El-Zoghbi Georges director A - A-Award Common Stock 4336 28.83
2020-05-07 Behring Alexandre director A - A-Award Common Stock 4336 28.83
2020-05-07 Sceti Elio Leoni director A - A-Award Common Stock 4336 28.83
2020-05-07 Mulder Susan R director A - A-Award Common Stock 4336 28.83
2020-05-07 LEMANN JORGE P director A - A-Award Common Stock 8152 28.83
2020-05-07 Dewan Feroz director A - A-Award Common Stock 3816 28.83
2020-05-07 CAHILL JOHN T director A - A-Award Common Stock 4336 28.83
2020-05-07 Castro-Neves Joao M. director A - A-Award Common Stock 6591 28.83
2020-05-07 Abel Gregory director A - A-Award Common Stock 8152 28.83
2020-05-07 Van Damme Alexandre director A - A-Award Common Stock 8152 28.83
2020-05-07 JACKSON JEANNE P director A - A-Award Common Stock 3816 28.83
2020-05-07 Sceti Elio Leoni director D - No securities are beneficially owned. 0 0
2020-05-07 Mulder Susan R director D - No securities are beneficially owned. 0 0
2020-03-02 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 4360 26.07
2020-03-02 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 14531 0
2020-03-02 Keller Bruno Zone President, Canada A - A-Award Common Stock 1195 26.07
2020-03-02 Keller Bruno Zone President, Canada A - A-Award Common Stock 6517 0
2020-03-02 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 4152 26.07
2020-03-02 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 13839 0
2020-03-02 Basilio Paulo Global Chief Financial Officer A - A-Award Common Stock 8976 26.07
2020-03-04 Basilio Paulo Global Chief Financial Officer A - A-Award Common Stock 44879 0
2020-03-02 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 4138 26.07
2020-03-02 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 22567 0
2020-03-02 Abrams-Rivera Carlos Zone President US A - A-Award Common Stock 191792 0
2020-02-03 Abrams-Rivera Carlos Zone President US D - No securities are beneficially owned. 0 0
2020-01-23 Kenesey Timothy director D - No securities are beneficially owned. 0 0
2022-08-16 Torres Flavio Head of Global Operations D - Stock Options (right to buy) 157419 25.41
2019-12-31 El-Zoghbi Georges director D - F-InKind Common Stock 13294 32.13
2019-09-12 JACKSON JEANNE P director A - A-Award Common Stock 4306 29.03
2019-09-12 Cool Tracy Britt director A - A-Award Common Stock 7148 29.03
2019-09-12 Dewan Feroz director A - A-Award Common Stock 8096 29.03
2019-09-12 Abel Gregory director A - A-Award Common Stock 8096 29.03
2019-09-12 Van Damme Alexandre director A - A-Award Common Stock 8096 29.03
2019-09-12 El-Zoghbi Georges director A - A-Award Common Stock 3669 29.03
2019-09-12 Behring Alexandre director A - A-Award Common Stock 4306 29.03
2019-09-12 CAHILL JOHN T director A - A-Award Common Stock 4306 29.03
2019-09-12 POPE JOHN C director A - A-Award Common Stock 4306 29.03
2019-09-12 LEMANN JORGE P director A - A-Award Common Stock 8096 29.03
2019-09-12 Castro-Neves Joao M. director A - A-Award Common Stock 5247 29.03
2019-06-12 Castro-Neves Joao M. director D - No securities are beneficially owned. 0 0
2019-09-18 Van Damme Alexandre director A - P-Purchase Common Stock 250000 28.45
2019-09-16 3G Global Food Holdings LP 10 percent owner D - S-Sale Common Stock 25068657 28.44
2019-09-16 LEMANN JORGE P director A - P-Purchase Common Stock 3496503 28.6
2019-09-01 Keller Bruno Zone President, Canada D - Common Stock 0 0
2019-05-01 Keller Bruno Zone President, Canada D - Stock Options (right to buy) 25000 22.56
2020-02-12 Keller Bruno Zone President, Canada D - Stock Options (right to buy) 19093 30.46
2021-03-01 Keller Bruno Zone President, Canada D - Stock Options (right to buy) 12877 77.66
2019-08-16 Knopf David EVP and CFO A - A-Award Common Stock 24597 0
2019-08-16 Knopf David EVP and CFO A - A-Award Common Stock 39355 0
2019-08-16 Drevon Pedro Zone President, Latin America A - A-Award Common Stock 2646 25.41
2019-08-16 Drevon Pedro Zone President, Latin America A - A-Award Common Stock 7560 0
2019-08-16 Drevon Pedro Zone President, Latin America A - A-Award Common Stock 16544 0
2019-08-16 Drevon Pedro Zone President, Latin America A - A-Award Common Stock 49194 0
2019-08-16 Wickbold Rodrigo Zone President of APAC A - A-Award Common Stock 4578 25.41
2019-08-16 Wickbold Rodrigo Zone President of APAC A - A-Award Common Stock 11446 0
2019-08-16 Wickbold Rodrigo Zone President of APAC A - A-Award Common Stock 18420 0
2019-08-16 Wickbold Rodrigo Zone President of APAC A - A-Award Common Stock 98387 0
2019-08-16 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 25581 0
2019-08-16 La Lande Rashida SVP, Global Gen Csl & Corp Sec A - A-Award Common Stock 98387 0
2019-08-16 Basilio Paulo Chief Bus. Plan & Dev. Officer A - A-Award Common Stock 36895 0
2019-08-16 Basilio Paulo Chief Bus. Plan & Dev. Officer A - A-Award Common Stock 236128 0
2019-08-16 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 7201 25.41
2019-08-16 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 26186 0
2019-08-16 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 29870 0
2019-08-16 OLIVEIRA RAFAEL International Zone President A - A-Award Common Stock 157419 0
2019-08-16 Barton Nina Zone Pres Canada, Pres Digital A - A-Award Common Stock 23613 0
2019-08-16 Barton Nina Zone Pres Canada, Pres Digital A - A-Award Common Stock 118064 0
2019-08-16 CAHILL JOHN T director A - A-Award Stock Options (right to buy) 500000 25.41
2019-08-16 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 590319 0
2019-08-16 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 787091 25.41
2019-08-16 Patricio Miguel Chief Executive Officer A - A-Award Common Stock 600000 0
2019-08-16 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 1853 25.41
2019-08-16 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 5406 0
2019-08-16 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 6888 0
2019-08-16 Garlati Vince VP, Global Controller (PAO) A - A-Award Common Stock 23613 0
2019-08-16 El-Zoghbi Georges director A - A-Award Stock Options (right to buy) 200000 25.41
2019-06-25 Patricio Miguel Chief Executive Officer D - No securities are beneficially owned. 0 0
2018-12-29 POPE JOHN C director D - J-Other Common Stock 99 0
2019-01-01 Barton Nina Zone Pres Canada, Pres Digital D - Common Stock 0 0
2018-02-26 Barton Nina Zone Pres Canada, Pres Digital D - Stock Options (right to buy) 7572 52.7
2016-02-25 Barton Nina Zone Pres Canada, Pres Digital D - Stock Options (right to buy) 4901 38.63
2017-02-27 Barton Nina Zone Pres Canada, Pres Digital D - Stock Options (right to buy) 8446 45.59
2020-08-20 Barton Nina Zone Pres Canada, Pres Digital D - Stock Options (right to buy) 20203 74.25
2021-08-31 Barton Nina Zone Pres Canada, Pres Digital D - Stock Options (right to buy) 16762 89.49
2022-03-01 Barton Nina Zone Pres Canada, Pres Digital D - Stock Options (right to buy) 21875 91.43
2019-01-01 Araujo Joao Head of Global Operations D - Common Stock 0 0
2019-02-14 Araujo Joao Head of Global Operations D - Stock Options (right to buy) 22166 22.56
2020-02-12 Araujo Joao Head of Global Operations D - Stock Options (right to buy) 16393 30.46
2021-03-01 Araujo Joao Head of Global Operations D - Stock Options (right to buy) 19315 77.66
2022-03-01 Araujo Joao Head of Global Operations D - Stock Options (right to buy) 21875 91.43
2018-08-31 Garlati Vince Global Controller, CAO A - A-Award Stock Options (right to buy) 25743 58.27
2018-08-31 Garlati Vince Global Controller, CAO A - A-Award Common Stock 5149 0
2018-08-06 Pelleissone Eduardo EVP of Global Operations D - M-Exempt Stock Options (right to buy) 35000 22.56
2018-08-06 Pelleissone Eduardo EVP of Global Operations A - M-Exempt Common Stock 35000 22.56
2018-08-06 Pelleissone Eduardo EVP of Global Operations D - S-Sale Common Stock 35000 63.85
2018-08-06 3G Global Food Holdings LP 10 percent owner D - J-Other Common Stock 20630314 0
2018-08-07 3G Global Food Holdings LP 10 percent owner D - S-Sale Common Stock 20630314 59.85
2018-06-18 Garlati Vince Global Controller, CAO D - Common Stock 0 0
2023-03-01 Garlati Vince Global Controller, CAO D - Stock Options (right to buy) 14950 66.89
2018-04-23 Van Damme Alexandre director D - Common Stock 0 0
2018-04-23 Van Damme Alexandre director A - A-Award Common Stock 2168 57.68
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Transcripts
Operator:
Good day, and thank you for standing by. Welcome to The Kraft Heinz Company Second Quarter Results Conference Call. [Operator Instructions] Please be advised that the conference is being recorded. [Operator Instructions] I would now like to hand the conference over to your speaker today, Anne-Marie Megela.
Anne-Marie Megela:
Thank you, and hello, everyone. This is Anne-Marie Megela, Head of Global Investor Relations at The Kraft Heinz Company, and welcome to our Q&A session for our second quarter 2024 business update. During today's call, we may make forward-looking statements regarding our expectations for the future, including items related to our business plans and expectations, strategy, efforts and investments and related timing and expected impacts. These statements are based on how we think today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today's earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures which excludes certain items from our financial results reported in accordance with GAAP. Please refer to today's earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com under News and Events, or discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures. I will now hand it over to our Chief Executive Officer, Carlos Abrams-Rivera for opening comments. Carlos, over to you.
Carlos Abrams-Rivera:
Well, thank you, Anne-Marie, and thank you, everyone, for joining us today. Recognizing that it remains a difficult consumer environment, I am proud that we at Kraft Heinz are providing high-quality, convenient solutions that are a great value, brand worth paying for. And we will continue to stay focused on renovating and innovating with new benefits functionality and accessibility. At the same time, our teams have been relentless in unlocking efficiencies with a mindset of continuous improvements. And as a result of greater productivity and efficiencies, we have been able to hold prices below inflation this year while continuing to invest in innovation, marketing and R&D. And for our stockholders, through our dividends and share repurchases, we have returned over $1.5 billion in capital so far this year. I am very encouraged on how our focus on improving working capital is paying off. We increased free cash flow nearly $100 million or approximately 9% compared to last year and maintain our targeted leverage ratio. And finally, it's hard to believe that it has only been 4 months since my leadership team came together. We're on this journey together, all committed to driving improvements and achieving our company dream. I see the ownership and grit with my direct reports and across the organization. We are all embracing this new operating model and ways of working, and we are only getting stronger and stronger. With that, I have Andre joining me. So let's open the call for Q&A.
Operator:
[Operator Instructions] Our first question comes from Andrew Lazar with Barclays.
Andrew Lazar:
Carlos, you mentioned the need for selective promotion and trade spend activity in the second half just to drive better volume results for a more value-seeking consumer. I'm curious if there's a way to dimensionalize the portion of the percentage of sales that are sort of in need some adjustments. And if there are any particular hotspots that require maybe more aggressive pricing actions or sort of a reset of sorts? Basically, I'm just trying to get a sense for how broad the price point issue really is across the portfolio with the understanding that, as you've talked about promotional right now are still below those you saw in 2019.
Carlos Abrams-Rivera:
Andre, why don't you start and I'll add complement.
Andre Maciel:
Andrew, thanks for the question. Look, we -- as we said in our guidance, we're contemplating a step-up in trade investment level. You saw that in Q2, we already had a little more trade than what we had in the last year, where those are still well below 2019 levels. We believe that looking forward, we are more focused on those price gaps versus branded competitors and in places where it makes sense for the long term. We -- I think we have been saying all along, and we continue to stick to this that we believe that's the way we want to grow the business is not through over relying on promotions and rather continue to invest behind our innovation, our renovation and our market investments. And that's what we have been doing, and we're sticking to that. We are confident about that into the future. But in the short-term, we are seeing selected spots where it does make sense to add promotions to close those gaps. I'm not going to give you like an overly precise number to your question, but I estimate in the 30% to 40% of the portfolio where those price gaps require some incremental level of investments in the U.S.
Andrew Lazar:
It's really, really helpful. I mean. Yes, and then just a really quick one. Do you anticipate volume inflecting to positive in the back half? Because I think by our math, it's still implied that, that's the case even by the new guidance range? And I guess, how do you see volume progress playing out specifically in North America in the second half?
Andre Maciel:
We do expect revenue and volume to gradually improve throughout the quarters. In our midpoint of the new guidance we don't have -- we don't need volume to grow for us to achieve our guidance. So our price expected to be in the -- around 1% territory for the total portfolio. So if you think about the second half, what's impacted the guidance is sales declining 0.5% and so that you can see. Now it's good. The good thing is volumes in emerging markets, despite some headwinds in Brazil and China, continue to be positive. They are positive in the second quarter. They will continue to be so a year to go. And in the U.S., we're going to -- we expect to have volume continue to improve. Again, in our midpoint, we don't need the volumes to turn positive for us to achieve it.
Carlos Abrams-Rivera:
And what I would say to add is -- also give me confidence as we think about that trajectory improving in the second half is that we are very much focused on driving that value in very much in a sustainable way. So it cannot just be value for the sake of value with delivering value in a sustainable way through innovation, renovation and marketing, for frankly, families that we know are spending more time cooking at home. So when you see some of our innovation around things like Mac & Cheese, where we're bringing new shapes, new flavors, new pack size to consumers at different price points. When you see us bringing New Mexican solutions with Taco Bell and Delimex, that allows us to, again, bring families solutions for their home when they're spending more time together. That is part of us kind of bringing new ideas and ways in which we can bring value to families at this particular time. And we're seeing that also in Away From Home business, where we continue to see the improvements on the momentum of the business. We are seeing the improvements that we are now servicing better going into Q3. We are also getting new customers in Away From Home business that, again, help us make sure that we're building on the success we've had in the past. And as Andre said, we have been selective in our investments in trade, but we're also committed to a disciplined approach to the RGM tools that we have used in the past, and we know that help us make sure that we continue to make a balance on the profitability of how we spend in a smart way.
Andre Maciel:
Just a final comment is I think our dated guidance also reflects this philosophy in this approach because you see we have adjusted our net sales guidance down, but we largely kept our EBIT growth and we kept fully capital EPS growth. So that's what we are sticking for. We have been very disciplined in being very thoughtful about the type of investments we make and what are the long-term implications of that, and we're going to continue to do so.
Operator:
Our next question comes from Ken Goldman with JPMorgan.
Ken Goldman:
Just sticking on the subject of the back half. You provided a number of reasons for optimism. I think you've cited more innovation, renovation and marketing. You've talked about expanded distribution in certain parts of the business and then, of course, those targeted promotions. Just as we think about these drivers, plus the absence of the plant maintenance headwind, which are you counting on as being the most important and meaningful to hitting your updated outlook? Do the promos have to work? Is it really about innovation striking a note with consumer? I just want to get a better idea of kind of your visibility and reliance on the factors you're talking about.
Carlos Abrams-Rivera:
Thank you for your question, Ken. I think, frankly, is a -- it depends a little bit on the region of the world. I think if you think about our emerging markets, as Andre pointed out, we have been growing volume. We continue to see improvements as we go into the second half of the year and we're ready. We exited June in a much better way than we had for the whole quarter. So we are seeing that in that case, distribution gains that we have invested in our go-to-market strategy in emerging marketing is working. And we continue to build the success we've had in the past. In our Away From Home business, it really is us continue to drive the improvements on our service, given our plant closure that we had in Q2, and those continue to start winning and winning some customers that we, in fact, already have qualify for us in the second half of the year, and that is both globally in the U.S. and outside the U.S. So we are not expecting initially a big improvement in the overall situation and away from home in the U.S. But what we do expect is that we are, in fact, continuing to see the progress in our distribution gains as we go forward. And in the U.S. and North America for all, is really driven by this balance between us driving this innovation, renovation of our brands, truly be more thoughtful about the value that we're creating with consumers in terms of the better products, the better ideas that we're bringing to market as well as being thoughtful on how we are going to spend on our revenue management tools -- spread our revenue management tools in order for us to make sure that we're having the right price gaps in the intended fashion across the branded competitors. So that would give you a little bit of sense of how we're thinking about the overall portfolio. I don't know, Andre, anything you want to add?
Andre Maciel:
No, I think [indiscernible]
Operator:
Our next question comes from Steve Powers with Deutsche Bank.
Steve Powers:
You called out a couple of overseas markets, specifically the U.K., China and Brazil, different dynamics in each of those markets. But obviously, a lot of work going on as you try to correct trade gaps -- or sorry, price gaps in the U.K. and fight through consumer demand softness in China and Brazil. I guess could you just expand on what you're seeing in those markets? And maybe a bit more color on what your expectations are for the back half in terms of any kind of sequential improvement?
Andre Maciel:
Sure. So particularly maybe starting with the U.K. We -- as we said last year in earnings, this is a place that suffer a significant amount of inflation, probably even more than other developed markets. And private label in that particular market has started to get a lot of traction. And we decided in Q3 last year, to start to step up investments, to protect the volume. We do have some factories in the U.K. that also need to be mindful about the utilization of those factories, and protect the volume for some of the strong brands we have over there. We have put that in place since now almost a year ago, and we have seen the returns happening on the volume share side. So I think we're moving in the right direction. And with -- we were able to mostly protect even gross margin because of the amount of efficiency that we have generated there. So U.K., I think, is moving in the right direction. When it comes to China, a similar to what we have heard from others, the industry continues to be soft. I mean vessel the expectations that we do have about a country like China. So we continue to gain market share in modern trade. So that's a good thing. But the industry is just not working. And I think we set our expectation moving forward that it is for the short-term about China industry growth. In Brazil, we -- the good thing is we continue to gain market share. So that's been very consistent. And I feel good about that. Consumer has been demonstrating similar to other parts of the world fatigue and has been showing also vulnerability. So we saw some price gaps to branded players or private label that is negligible, also coming down. So we had to invest. But we face a situation where the customers adjusted their inventories down. You have to understand that in the emerging markets, the retailers tend to carry more inventory than in developed markets. So in a country like Brazil, you see inventories at the 45, 50 days level compared to the U.S., where you see 20 days, 25 days. So is very different. And what we have seen a situation like we are right now high interest-based consumer tightness, is [indiscernible] the inventories down. And honestly, we are not expecting that, and that created a challenge for us in Brazil in the first half of the year. We believe that inventories -- we believe now that they should be at the appropriate level, which should allow us to improve the situation. But yes, that's a little bit of a snapshot.
Operator:
Our next question comes from John Baumgartner with Mizuho Securities.
John Baumgartner:
I wanted to come back to North America. Your portfolio in a lot of your categories, you're not the highest priced product. And you think there should be some benefit from trade down into your brands. But with the focus on managing price gaps to other brands, it also seems like the equation is still very much price based. So at this point, how do you feel about the ability to redefine your portfolio through innovation, marketing, where you can better compete on non-price factors? Because it feels like there's already been a lot of work done with ingredient reformulations and so on. How do you think about the non-price competition?
Carlos Abrams-Rivera:
Yes. Well, first of all, thank you for the question. And as you pointed out, we have a series of iconic brands across our portfolio in North America that we feel great about. And you've seen already. I mean, you've seen brands from Philadelphia to -- or either where you are seeing the growth as we have continued to renovate those businesses are the success that we've had in a brand like Jell-O, where we have continued to renovate. So we have a playbook on how we continue to renovate our business, our brands to make sure that they, in fact, continue to be resonating with consumers today and for the future. I think in places where we are seeing that consumers are making choices as they are trying to manage the cash flow of the family, we also have to be aware that we have to provide consumers options at different price points so they can be part of their role basket size of the cash flow that they have available to them. That's why in a business like Mac & Cheese, well, it's certainly something that can fit the entire -- can feed the entire family. We want to make sure we have different price points in which we can come in to consumers and allow them to make sure they continue to enjoy our products. And it's also about us being able to be accessible in new places. One of the things we find right now is that consumers are actually increasing the number of trips and locations in which they shop. So for us, it's important that we continue to expand where consumers are going to try in our brands and why we have been so much focused on driving our improvements in terms of distribution in the dollar channel, whether that is with our Oscar Mayer businesses and making sure that we have the product they're looking for at that particular venue. But it's also us expanding our distribution in places like club, where we know consumers are also looking for different ways in which we can find value for the family. So for us, it's applying the playbook that we have from renovating and innovating and at the same time, making sure we have providing the access to families as they're shopping from -- in new spaces whether they're going from a dollar store to grocery to club and our brands continue to be there. Those are all things that you'll see us continue to add as we go forward into the second half of the year.
Operator:
Our next question comes from Michael Lavery with Piper Sandler.
Michael Lavery:
Just was wondering in away from home, maybe two things. You called out that it had the 2.1% decline globally. Obviously, you had the plant closure and some discontinuations. Can you unpack maybe the components there and give a sense of how much the slower foot traffic was a headwind? Or what the -- what the growth rate was excluding those kind of onetime things and maybe how much was from slower foot traffic? And then also, you've given an update in the past on the remix launch in BurgerFi the test. And just curious how that's progressing there.
Carlos Abrams-Rivera:
Andre, you want to start then I'll go?
Andre Maciel:
Sure. So our Global Away From Home business declined 2.1% in the quarter. And the impact from the plant closure is about 200 bps. So meaning that we will be flat without that effect. That will put us in a situation of similar performance to Q1, if you remove the plant closure effect. The planned exits that we had at the end of last year, they had back in the quarter of roughly 150 bps. So will be then growing 1.5%. So we're still gapped versus our long-term ago. We have been gaining sustaining share. Again, if you remove the effects from the plant closure, what we saw in Q2 in the industry is in the category that in where we play is that industry was worse in Q2 than in Q1, which I think we were not really expecting that. So in the U.S., about 100 bps softer in Q2 versus Q1. So I think the performance on our side helped to offset that headwind that happened in Q2.
Carlos Abrams-Rivera:
Yes. And then to your question about our equipment strategy is pretty comprehensive in terms of how we think about bringing innovation, but also solving pain points for the operators and Away From Home. So the HEINZ REMIX, today, we have that already in market. And the way I think about it is, it is really a moment for us to do the trial, making sure we get the learning from that so that we can scale that in a meaningful way in 2025. And so far, we're hearing great fear from operators. We're collecting a number of data from consumers, and we're seeing how that actually allows us to even improve as we think about how we are going to deploy this further in 2025. The interesting thing, too, is that initially, we thought this would be something that people would be using most in their burgers. We actually are seeing them using in other foods as well when they see that in the different QSRs. Now beyond the HEINZ REMIX, we also have been focusing on bringing new dispensers, tabs and bending into the pipeline. And again, it's part of us thinking about more comprehensive, about how do we solve the pain point for operators. So our dispensers, for example, that are much easier for operators to clean, and it allows us to actually make sure that they reduce the amount of labor involved in the collecting and changing of the dispensers, they began shipping to customers now in Q2 and we believe that actually it's going to continue to improve distribution as we go into the second half of the year. And already beginning to get much, much distribution that we had originally expected. So you'll see you'll continue to now drive some of the learning that we began in the U.S. globally as well as we continue to then bring more of those tabs and bending ideas into the marketplace. And thanks for the question.
Operator:
Our next question comes from David Palmer with Evercore.
David Palmer:
Just looking ahead in the U.S. retail and you're looking to stabilize things there, and thanks for the commentary earlier on volume and pricing. But -- how are you thinking about improvement across the portfolio and what we're going to be seeing in the scanner data? You've called out Capri Sun and Lunchables as two areas that might improve, that are turnaround situations, those are down, certainly the most, but that doesn't necessarily mean those are the biggest areas of improvement that you're anticipating. How are you thinking about which brands and which categories will improve the most in the second half?
Carlos Abrams-Rivera:
Let me start. And then what I would say is -- we called those out because there were a meaningful headwind for us and in our second quarter. And I think it's something that the teams have done an amazing job of making sure that we have the right plans as we go forward. I mean, it was meaningful to the point that in the case of Lunchables, we saw from a low point of, I would say, down 17%, the worst weeks in the second quarter. What we have actually seen a steady recovery since that particular point, and we're building that improvement. And the teams are getting ready, both in terms of renovating, innovating, doubling the marketing spend, improving the media mix, improving the targeting strategies and increasing the value equation for the consumers as we go forward. And that includes innovation. Some of it we included already in some of the slides that you saw, but also we have other innovations that for competitive reasons, we're not including yet, but they will be coming in the second half of the year as well. For us, we continue to expand in the Lunchables within partnership with Del Monte in the second half of the year. So there is a meaningful amount of program that is supporting our Lunchables and you see that from -- and you begin to see that really come into fruition in our back-to-school program when we're teaming up with the Transformer movie, as something that, frankly, we have been successful in the past of doing movie tie-ins, as we have done with the Heinz brand. And we did point out as well Capri Sun because, again, it was a meaningful headwind for us in the second quarter that again, the teams have been very much focused on driving a change in trajectory as we go into the second half of the year. They have renovated the original Capri Sun to better align with the consumer taste preference, invested twice the marketing as we go into 2023 versus 2023. We have secured strong back-to-school displays with customers. We have invested in the right promotional events, and we have expanded into new channels with club. So again, it had both places where we have seen some meaningful headwind in Q2 that we now have also just as a meaningful reaction in terms of improving the trajectory as we go forward. And that will continue with the other things that are working for us. We do have some positive momentum in parts of our accelerated platform. I mentioned Narita, which is gaining almost a share point our Mexican business, we're also gaining 80 bps. Cream cheese business has sustained growth through the entire first half of the year. So those are business that we'll continue to see gain that momentum as we go into the second half of the year.
Andre Maciel:
In think we should expect Mac & Cheese as well. There's a lot going on in the Mac & Cheese in the second half. That might be worth.
Carlos Abrams-Rivera:
Yes, yes. I think that -- if I think about how do I round up the items and accelerated platforms. There's probably two areas in which we feel like we also have to be focused on, and we are. One is on our Spoonable business in which we are, in fact, making sure that we are having the right brand price gaps against our branded competitors. So we are investing in new flavors and making sure we have renovating the package design on a Spoonable business. And in Mac & Cheese, as you saw from our slides, you saw us making sure that we bring in, again, new innovation, new shapes, new flavors, tie in now with Super Mario Brothers. So that idea of us being able to bring innovation and exciting into the Mac & Cheese business is part of us continue to see us improving the momentum of that business we go into the second half of the year which we know is a product that the families really care about in moments in which they're looking for value to feed their entire family.
David Palmer:
Great. And I was going to follow up and ask you about condiments and sauces, and in particular, the spoonables area like you discussed it, but you covered it. I'll pass it on.
Anne-Marie Megela:
Operator, we have time for one more question.
Operator:
And our last question comes from Robert Moskow with TD Cowen.
Robert Moskow:
Andre and Carlos, I think one of the concerns on Kraft Heinz stock is that all this great progress you've made on gross margin recovery might come under pressure over the next 12 months because you have to make some of these price investments and because volume has been weak. So maybe to address those, can you talk to -- what would gross margin have been in 2Q excluding some of these onetime issues like the plant closure and the other elements that maybe are more transitory? Could this have been an even higher number? And would that kind of give us confidence, therefore, that there's more room for gross margin expansion into 2025?
Andre Maciel:
Rob, thanks for the question. Look, in both Q1 and Q2, we did have a few situations that negatively impacted gross margin like very onetime in nature. I'd be reluctant to give you a precise percentage points, but we did have quite a few substantial events in Q1 and Q2. And despite that, we are able to expand the way that we did it. As you head into the second half, last year, we had a big step-up in gross margin in the second half. So we're going to see a more muted year-over-year impact from gross margin. But -- so -- but that's part of the plan since the beginning. So we're not really worried about that. As we head in '25, and I'm not going to give guidance although, but if you remember our long-term algorithm, we do contemplate continuous gross margin expansion, not at the levels that we are seeing right now, but in the 25, 75 bps-ish. But as a consequence of the very strong efficiency that we have, I think we were able to fix the supply chain now a few years ago, and we have now for 4 consecutive years in very strong delivery coming from the team. We have -- we feel very good about the pipeline that we have. We have been able to see to not only -- remember, we had a 3% inflation this year. We're only pricing 1%, and we were able to offset that with efficiencies and still expand gross margin should we invest in the business. So we do expect that this equation might continue to work into the future. So we should expect a more gradual but continuous gross margin expansion.
Carlos Abrams-Rivera:
The only thing I would build, Rob, is this idea was really changing the rewiring of the company, where we are all focused on driving efficiency because it's the fuel for us to drive profitable growth has now been embedded across the company. You see that with procurement, you see in operation, but you also see in marketing on us being able to have more efficiencies of how we go to market improving the return on investment. You see that in trade on how we apply AI to have better tools on how we actually have better investments and profitable ways in which we can embed our trade as we go into the marketplace. So it is not a one and done. It is something that we believe can be a sustainable strength for us as a company. And personally, I believe that having healthy gross margin is truly the key component of having a virtuous cycle of growth, and that is a big part of why we are so strong believers on a long-term algorithm for the company.
Andre Maciel:
The changes in operating model that we have done a couple of years ago to really reintegrate commercial and supply chain, I think it's really paying off big time. And the incentive alignments that we have done, we mentioned this before, like everyone in the company has 2 KPIs in common, which market share and gross margin because we want people to grow profitably. So I think that also contributes to that.
Anne-Marie Megela:
Thank you, everyone. Thank you for your interest in Kraft Heinz.
Operator:
Thank you. This concludes the conference. Thank you for your participation. You may now disconnect.
Operator:
Good day, and thank you for standing by. Welcome to the Kraft Heinz Company first quarter results conference call. [Operator Instructions] Please be advised that today's conference is being recorded.
I would now like to hand the conference over to your speaker today, Anne-Marie Megela, Global Head of Kraft Heinz Investor Relations.
Anne-Marie Megela:
Thank you, and hello, everyone. Welcome to our Q&A session for our first quarter 2024 business update.
During today's call, we may make forward-looking statements regarding our expectations for the future, including items related to our business plans and expectations, strategy, efforts and investments and related timing and expected impacts. These statements are based on how we see things today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today's earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which exclude certain items from our financial results reported in accordance with GAAP. Please refer to today's earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com under News & Events for a discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures. Before we begin the Q&A session, it gives me great pleasure to hand it over to our Chief Executive Officer, Carlos Abrams-Rivera, for opening comments. Please, Carlos.
Carlos Abrams-Rivera:
Well, thank you, Anne-Marie, and thank you, everyone, for joining us today. So before we begin our Q&A, I'd just like to provide some perspective on our top-up session here at Kraft Heinz, our consumers. And while we've seen a notable uptick in consumer sentiment in the first quarter, there is a gap between high and low earners continues to remain wide, and it shows a clear and continuing bifurcation. So the lower-income consumers are challenged with interest rates remaining high, gas prices elevated and savings dwindling. So there's a clear pullback of restaurant spend by these lower-earning households, especially in restaurants and convenience stores. These consumers instead are looking for value as they prepare more meals at home.
So in contrast, there has been a meaningful growth in travel and accordingly, an increasing hospitality and entertainment sales, driven by the bounce back among the higher earners. And here at Kraft Heinz, we are here to meet the evolving needs and taste of all consumers, whether they're looking for value in serving their family delicious meals at home or seeking culinary delights that they set out on new adventures. They can look to the iconic and trusted brands of Kraft Heinz.
So for us, it's about having brands that are accessible and available to everyone. I believe we're well positioned to serve all of this consumer for three primary reasons:
one, because we are bringing innovative food solutions and faster than ever before; two, because we continue to renovate our core brands for today and tomorrow; and three, because we have the best team in the industry, full stop. We are on track to meet our goals of generating $2 billion incremental net sales from innovation, and the world has taken notice as we were recently named one of the world's Top 50 Most Innovative Companies by Fast Company. But more importantly, we are expanding the choices we offer our consumers so that they don't have to sacrifice, whether it's providing greater value through multipacks, plant-based options such as our newly released NotCo Mac & Cheese or expanded the choices in our iconic brands such as Zero Sugar Heinz Ketchup.
Myself, I've been traveling around the world visiting with our employees, and they are consumer obsessed. Their sense of ownership, collaboration and agility is so inspirational. I just want to say thank you to every one of them for their dedication. We are proud of our progress, both far from satisfied, as we continue focusing on serving these consumers and making lives delicious for everyone. And with that, I have Andre joining me, so let's open the call for Q&A.
Operator:
[Operator Instructions] Our first question comes from Andrew Lazar with Barclays.
Andrew Lazar:
It looks like KHC is still losing share in North America Retail, though at a more modest pace recently. But in the ACCELERATE platform specifically, your remarks call out holding or gaining share in about 55% of this platform. I guess would you expect this percentage to be higher given the disproportionate allocation of resources to this platform?
I guess a little more detail on share trends within ACCELERATE would be helpful. And then you mentioned U.S. restaurants softening a bit. Are you starting to see any of that on the flip side benefit at-home eating for your business? And if not, why would that be?
Carlos Abrams-Rivera:
Yes. So thank you, Andrew, for the question. Before I get into the ACCELERATE, let me just at least give you a view of how I'm seeing so far the business performance. If you look at the last 5 weeks, just to remove the noise of Easter, we actually continued to see volume share improvement versus year-to-date, and we're holding dollar share at the same pace in the U.S. So that's at the macro level in the U.S. for our company.
Now if you look at the ACCELERATE platforms, we actually continue to outperform the other platforms. So far, we are seeing flat in dollar share and growing volume share by 0.2 points. And now let me just break the other 2, and then I'll go back to ACCELERATE. We are losing share in PROTECT platforms, as we continue to see the impact of the decline in SNAP benefits. At the same time, I'm actually pretty excited about the renovations we are seeing in these brands because we are going to be continuing to bring more consumer preference options as we go into the [ sense of the year ]. In our BALANCE part of our portfolio, we are losing share but improving versus a year ago versus year-to-date, primarily driven by coffee.
Now to your question about ACCELERATE platforms. There's a couple of big brands that are in there that I would like to unpack a little more. If you think about our Mac & Cheese business, which is within the ACCELERATE platform, what you're going to be continuing to see is:
one, we are going to start lapping a lot of the headwinds from SNAP. Mac & Cheese was probably one of the more categories that were more actually impacted by SNAP. And as we go into Q2, beginning now in May, you'll see a plethora of new innovations from gluten-free to new options and flavors on our Mac & Cheese business as well as some new, exciting things for the category with some new SKUs that we're bringing in the second half of the year.
If you look at the other parts of our ACCELERATE platform, that includes our condiments. And the condiments side, what I would say is our category actually is expanding. So we are growing, and we're actually growing volume share. So for us, is how do we continue to drive this growth within the category that has the right tailwinds behind it. And you'll see us continue to expand on the number of offers and innovations and we go into year to go. The one note that may be also helpful to understand in the ACCELERATE platform is also we also got out some nonstrategic business, in particular, our Heinz bulk vinegar, which was a business that for us in terms of the economics didn't make us more sense. So we also exited that in the first quarter of the year. So hopefully, that gives you a sense how we're thinking about ACCELERATE within the comfort of our total company. I think the second part of your question is on an Away From Home business. And I think let me just say that right now, as I mentioned in some of the prepared remarks, we are seeing some of the slowing of the restaurant traffic in the U.S., which some of it is impacting our business, but also some of the impact that we saw in the first quarter was due to us exiting some low-margin businesses, as we think about making the right choice for the overall P&L. The actual exit of the business was about $50 million in the first quarter, and that's going to be similar throughout the rest of the year. Now for us, as we believe as we go forward, we actually believe that it's about us continuing to drive the importance of Away From Home in new channels. I mentioned in the opening remarks that we're also seeing great opportunities in terms of travel and leisure. And that's an area where our teams are both focused because of the only growth, but also because it allows us to expand margins into those areas. And we also are seeing improvement in terms of distribution of our core businesses as we go into the -- into Q3. So again, I feel very good about Away From Home. I think that the trends will continue to improve. And at the same time, for us at Kraft Heinz, we have the scale to make sure that no matter where our consumers are shopping at hotels, where they're going into restaurants or a home, that we have the distribution opportunity for us to kind of make sure that we are there to service anywhere they are. Thanks for the question, Andrew.
Operator:
Our next question comes from Ken Goldman with JPMorgan.
Kenneth Goldman:
You mentioned inflation in your comments in a few areas. I guess two questions here. First, I don't think you updated us, forgive me if I missed it, but I think last time you were talking about maybe 3% cost inflation for the year. I'm just curious if that's still a reasonable number.
And then I guess, second, more broadly, there's been a lot of attention paid to cocoa, obviously, but coffee inflation has been fairly notable as well. And I'm just curious, right, even though historically, coffee is somewhat of a pass-through category, do you think that if you and your competitors need, you'll be able and even willing to raise prices to customers as much as you typically might hear? Or do you maybe expect a little more, I guess, pushback than usual?
Carlos Abrams-Rivera:
Thank you, Ken, for the question. Let me just -- okay, let me start, and then I'll ask Andre to continue to build on it. For us, we are certainly committed to continue to provide families with affordable options. So -- and that means something that we take very seriously. And if you think about 2023, we did end the year with a 3% inflation, but we only pass about 1% pricing to consumers. So we do that very much intentional in a way for us to make sure we are all doing everything we can to offset things so that consumers don't see it.
Now Andre, if you want to comment a little more in terms of what you see in terms of cost inflation today in the coffee category.
Andre Maciel:
Sure. So yes, we still expect inflation to be in the low single-digit territory, like we said before. So nothing has changed in that regard, with inflation a bit more concentrated in Q2 and Q3 than in the shoulder quarters. And that's primarily because of what we call the big 3 commodities
Kenneth Goldman:
All right. And if I could ask a quick follow-up. Just the increase in gross margin guidance, coupled with no other changes implies a bit higher SG&A than you previously expected. So just assuming that's accurate, are there any key areas in operating expenses we should think about that are maybe a little bit higher than planned, obviously, not a huge amount? Or maybe the plant shutdown is the primary, I guess, culprit here, so to speak. Just trying to get a little color there, if we could.
Carlos Abrams-Rivera:
As you saw in CAGNY, we are starting to deploy our brand growth system, which is the method that allows us to continue to improve in our marketing and continue to strengthen our brands. And one of the components of the brand growth system is ensure that we have the sufficient level of marketing across the portfolio. And we've started to see a few selected areas where we need to step up the market investment, thinking on the long term. And we have been gradually approving incremental investments on top of what initially planned on the marketing side, in particular, which I think is a great thing for us. That's all.
Operator:
Our next question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
I just had two questions. One, just, I guess, a detail. Can you share with us -- I think in the past, you've shared with us how much the SNAP issue has impacted organic sales. So do you have that for the first quarter?
Carlos Abrams-Rivera:
Look, it's never 100% precise. We're talking about the macroeconomic model, but we estimate on the U.S. Retail business back in the range of a few hundred bps negative impact.
Bryan Spillane:
Okay. And then a question on the Away From Home in the U.S. and the deceleration. And again, you've quantified the impact of the plant closure, but just can you give us a sense of how much the -- I'm sorry, the impact of the exiting the customer. But can you give us a sense of just how much of the decline is also related to like traffic at restaurants? Just trying to get a sense of the weighting of what's actually driving the slowdown.
And then also, as you look into the second half, right, where you're expecting -- there's an expectation that there's going to be some recovery, just what underpins that? And I say that in the context of as we're kind of going through earnings season, a lot of the restaurants have incrementally gotten worse or slower. So just is there maybe too much optimism baked into the back half expectation for recovery when it looks like a lot of these restaurant companies are guiding down?
Carlos Abrams-Rivera:
Let me start and then Andre, if you want to kind of build on that, and thanks for the question, Bryan. First of all, I continue to feel very good about overall strategy globally about Away From Home. Again, it's a business that we are seeing continue to improve outside the U.S. and even as we are seeing some of the slowing of the restaurant business here in the U.S.
If I think about the second half, there's a few things that I think we'll feel better as we go into this rest of the year, even in the U.S. here. First of all, we mentioned about this factor impact that we had to close for unplanned maintenance, and that's going to affect us in Q2, and that will be behind us as we go into the second half of the year. The second part is that we are also going to be expanding the number of clients is where you're going to find our portfolio. So there's a number of things that I cannot speak today, but that we'll see as we go into Q3, in which we actually expand the distribution of our products. And then the third part is that we are going to continue to drive the focus on us going into attractive higher-margin channels. So again, beyond the restaurants in places like leisure, hospitality and travel, where we are actually seeing better performance because of the higher-income consumer and us getting into those channels in particular. And I think within that channel, we are seeing very successful programs around our Heinz Selection program and hospitality experiences that allow us to bring differentiated type of programs in an industry that until now, we really have in play that strongly. So -- and then lastly, what I would say is this is an area where we're going to continue to drive innovation in Away From Home. I mean already, you are seeing how we are taking our Heinz REMIX machine, and we're actually using that and planning it to work in the partnership that we have with BurgerFi, which is now our first restaurant to debut through Heinz REMIX, and that we're going to see that expanding as we go into 2024. So the idea is it's not only the fact that we're going to be present, but we're also going to continue to bring innovative in both the channel and the type of products we're going to bring into those channels. And Andre, anything else you could talk about?
Andre Maciel:
I don't think so.
Operator:
Our next question comes from John Baumgartner with Mizuho Securities.
John Baumgartner:
Carlos, you highlighted consumer stress as a theme. And I wanted to ask in North America where the volume declines are still more pronounced, things like Mac & Cheese you just detailed for Andrew, but also catch-up in juices. These are categories where private label has been underpenetrated historically, and now you're seeing volumes growing a bit. Are you seeing anything different, whether it's new merchandising by retailers or new price sensitivity among consumers that's changing the dynamic in these categories at all?
So I'm curious for your take on the pockets of private label share growth. And then maybe a follow-up, are there any specific categories in U.S. Retail where you're expecting material benefits from joint business plans or reinvestment for the duration of this year?
Carlos Abrams-Rivera:
Let me thank you for the question. First on the private label, first of all, we are fortunate that we have such an iconic and beloved brands in our portfolio. And I think what you're seeing is that really, we haven't seen much of a change in terms of our overall gaps versus private label. And I think for us, the benefit that we have had is that over the last 2 years, we have spent a significant amount of energy and continue to renovate our portfolio. And today, we certainly have, in the U.S., renovated almost 100% of our portfolio to make sure that it continues to be relevant for today and tomorrow.
And I think that, that along with the fact that we are also very much focused on delivering great value to consumers. We have to make sure that as we think about value, that is not just about the price point, it's also about it's worth paying for it. So that's why our focus on driving quality products in a way that is affordable and giving more consumer choices, that is also driving the overall value equation for consumer. So what you're seeing in the data is private label have been gaining share, but really they have stabilized and they're taking more share from other branded players. In terms of our JBP, that continues to be a strength of ours. That frankly, it comes out with the fact that we have been building this trust and partnership with our key retailers that allows us to truly leverage the scale of our total portfolio in a way that help us to both drive our distribution of innovation as well as improve our overall performance and execution in store. Because of this partnership, we can do things in store that probably the other peers cannot do. Whether that's when you think about the holiday season coming up now in the summer, we have the range of a portfolio that allows us to create through differentiating and unique value promotions that other people cannot do. So it's something that we continue to elevate and we continue to build on as we strengthened our portfolio and the partnership we have with the key retailers.
Operator:
Our next question comes from Steve Powers with Deutsche Bank.
Stephen Robert Powers:
Carlos, in the prepared remarks, you talked about the unplanned maintenance that you had to take on one of your Away From Home plants. It seems that you've resolved that issue and you expect the impacts to be isolated to the second quarter. But maybe just a little bit more detail on what transpired there. Any kind of root cause diagnostic? And then just do you expect that to be a pretty quick bounce back in recovery in 3Q? Or is the recovery going to be more spread across the back half?
Carlos Abrams-Rivera:
Yes. Thank you for the question, Steve. Yes, listen, it's not -- I wouldn't give you that much more information than already shared. It was a temporary shutdown in our plant for that unplanned maintenance. Now that particular factory was very much focused on our Away From Home business. And so those continents are places that we can outsource from other places and much within our network of factories. So that's why, in particular, it created a little bit of a dissonance in the Q2 only. And Andre, if you want to give a little more details on the impact in our -- what we see in the range of the portfolio for Q2?
Andre Maciel:
Yes. So as we said in prepared remarks, production has resumed and is gradually going back towards the prior level. Not there yet, but production has resumed. And that's why I expect the impact to be -- we do expect production to be fully back on track within the quarter. And then the impact on top line, as we said, will be in the range of 50 to 100 bps to the total company growth, which is a function of how fast you can really bring the production fully up to speed.
Operator:
Our next question comes from David Palmer with Evercore ISI.
David Palmer:
Two questions. First, a follow-up on Foodservice. What is your general Foodservice assumption going forward that underlines your mid-single-digit organic growth that you have planned for the year? Is that, that you basically expected that current trends industry-wide and globally will remain similar level that you saw in the first quarter or improving from there?
And then secondly, just Oscar Mayer and the beverage business, both were declining maybe mid-single digits or so in measured channels in the first quarter. Could you maybe talk about the challenges and general plans and prospects for improvement for each of those?
Carlos Abrams-Rivera:
Maybe, Andre, if you can comment on Away From Home and maybe I can build on the Oscar Mayer and beverage business.
Andre Maciel:
Yes. So first, if you think about our second half, as we said, we expect to be on algo throughout the entire second half. And if you think about our 3 pillars of growth, first, on Emerging Markets, as we said, Q1 came in line with what we said will happen mid-single digit, primarily because of the shipment phasing in Brazil. So as we head into Q2, we do expect Emerging Markets to be now very close at our long-term algo, and in the second half fully on the long-term algo. So that's a point comes from that roughly, maybe a little more.
On the U.S. Retail business, as a function of industry improving gradually, volume continues to improve. All the innovation, renovation, Carlos mentioned a few examples. We do expect to be, if not on algo, at least approaching algo, so that will be a big contributor for the improvement as we head into the second half. And then finally, on Away From Home, like we don't need to be fully on algo to deliver our numbers in the second half, and that's not what we're contemplating. So we don't expect Away From Home to be fully back on algo. Even though on the international side, we should be back there in the U.S. where we think the dynamics of the industry is what give us a pause. We do expect improvement and a gradual improvement on the industry plus the business risk. But I mean, I think we're still a bit on a pause to see how much of the industry will recover. But again, we don't need to be fully on algo in the U.S. Away From Home to deliver our guidance for the second half.
Carlos Abrams-Rivera:
And then just going deeper on the Oscar Mayer and beverage question, David. But I would say, if you go back to our CAGNY presentation, those are businesses that are in 2 different portfolio roles within our company. So our beverage business is within our PROTECT business, in which we actually are allocating resources in order to protect the profitability through the renovation across those brands to drive the growth.
So if you think about some of the key brands there, you see that our MiO liquid concentrate in which we actually just renovated our entire kind of design or product. We have a new campaign, a marketing campaign focused on the wellness of the brand can offer. If you think about Crystal Light, we just debuted our first major innovation in 10 years, and we're launching a number of new and exciting functional benefits. If you think -- and then for us is how do we continue to drive that sense of focus on renovating on those particular products because we know they are differentiated, and we think they are well positioned for the long term. In the Oscar Mayer part of our BALANCE business, which, again, we are making sure we're making the right investments in order to protect our distribution. And at the same time, we also are being thoughtful about how we are going to manage a business that are very exposed to the commodity side of things. So we are being also thoughtful of making sure we are protecting the top line, while at the same time, making sure we have the right gross margins management in order for us to make it work within the entire Kraft Heinz portfolio.
Andre Maciel:
The other thing I'll add on the BALANCE portfolio as a whole, you saw in prepared remarks that overall, the BALANCE declined 4% in the quarter, but the gross profit dollars grew 5%. So as we have said before, we continue to -- it's a balancing act, and we continue to make sure that we don't starve those brands of the core investments to sustain their business. But you should not expect an average growth coming from there.
Operator:
Our last question comes from Robert Moskow with TD Cowen.
Robert Moskow:
Andre, I think you might have already answered this, but mathematically, I think the guidance now for Foodservice implies a 50 basis point reduction to the overall company compared to, I think, the high single-digit guidance you had last quarter. So does the rest of the portfolio need to offset that? Is anything -- are you expecting anything to be a little better than you expected? Or is it just kind of absorbed?
And then secondly, I think the slide said that you're seeing improvement in retail trends in U.S. Retail, maybe that's just versus a year ago. But can I assume that despite the market shares being down versus a year ago, do you need to make any big -- any adjustments to your marketing plan for 2024? Is there any increased price investment or advertising investment that needs to be made that's different from what you expected?
Carlos Abrams-Rivera:
Andre, do you want to start with Away from Home, and I can comment on the retail trends?
Andre Maciel:
Yes. First, as you said, the 50 bps that we mentioned in the prepared remarks should be clear, is linkage, the 50 to 100 bps expansion of plant shutdown and is focused on the second quarter. So we do not expect impact from that as we go into the second half. So as we head into the second half, as I said before, we do expect Emerging Markets to be fully back on algo. We do expect the U.S. Retail, North America Retail to continue to improve, like improve in Q1. We expect to improve more in Q2 and then more in the second half, like as a function, again, of lapping SNAP and a lot of contribution from innovation and renovation.
And on the Away From Home, we do expect the rest of the world to gradually improve and get close, if not, at algo. And then the U.S. becomes then the question we don't need to be at mid-single digit in the second half for us to achieve our guidance. But we do expect a gradual improvement on industry. And I think we are seeing that from different sources as well. I think that there is a general expectation of that together with all the business wins that we have done, and I think that we're going to be past the situation with the plant as we had in the second half.
Carlos Abrams-Rivera:
Thank you, Andre. And on the retail trends, I guess, I'll go back to the point at the beginning, which is we are seeing volume share improvements versus in the last 5 weeks into year-to-date. So we are seeing that the momentum is happening already. And for us, what we are going to be doing is focus on those things we can control, which is as you go into the year to go, you'll see us continue to drive the renovation of our brands, like I mentioned, whether it's in our PROTECT platforms and ACCELERATE, which is driving more innovation, as you'll see now, begin now in Q2 and we continue to step up through the rest of the year. And then these margins are marketing investments.
Andre mentioned earlier that part of the reason we're taking some of those gross margin dollars and investing back in the business is because now we are deploying a brand growth system that allows us to think about how do we make sure we're being smart about where to spend and places that maybe we haven't been spending at sufficient levels. So you are, in fact, going to see that continued focus on not driving the right dollars against the right priorities for us to drive the retail growth. And thank you for the question, Rob.
Anne-Marie Megela:
And thank you, everyone, for joining us. This concludes our earnings call for the first quarter '24. Thank you.
Operator:
Thank you. This concludes the conference. Thank you for your participation. You may now disconnect.
Operator:
Good day and thank you for standing by. Welcome to the Kraft Heinz Company Fourth Results Conference Call. At this time all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today’s conference is being recorded. I would now like to hand the conference over to your speaker today, Anne-Marie Megela, Head of Global Investor Relations.
Anne-Marie Megela:
Thank you, and hello, everyone. This is Anne-Marie Megela, Head of Global Investor Relations at the Kraft Heinz Company and welcome to our Q&A session for our fourth quarter 2023 business update. During today’s call, we may make forward-looking statements regarding our expectations for the future, including items related to our business plans and expectations, strategy, efforts and investments and related timing and expected impacts. These statements are based on how we see things today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today’s earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which excludes certain items from our financial results reported in accordance with GAAP. Please refer to today’s earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com, under News and Events, for a discussion of our non-financial measures and reconciliations to the comparable GAAP financial measures. Before we begin the Q&A session, it gives me great pleasure to hand it over to Carlos Abrams-Rivera for opening comments and to host his first earnings update as our Chief Executive Officer. Carlos, over to you.
Carlos Abrams-Rivera:
Well, thank you, Anne-Marie, and thank you, everyone for joining us today. Before opening the call for questions, I just would like to say thank you to all my colleagues here at Kraft Heinz for delivering another solid 2023 results, and at the same time, making the strategic investment for the future. And frankly, all that while navigating some persistent industry pressures. I am very enthusiastic for our next chapter here at Kraft Heinz. And in 2024, we expect to drive top line growth, return to positive volumes, expand gross margins and operating margins and continue to reinvest in the business and an iconic brands. With that, I have Andre joining me today. Let's open the call for the Q&A.
Operator:
Thank you. [Operator Instructions] One moment for questions. Our first question comes from Andrew Lazar with Barclays. You may proceed.
Andrew Lazar:
Great. Thanks. Good morning, everybody.
Carlos Abrams-Rivera:
Good morning.
Andre Maciel:
Good morning.
Andrew Lazar:
Carlos, I was hoping to start out maybe organic sales in the fourth quarter were impacted, as you talked about by trade timing and a retail inventory deload. You're suggesting that you expect the first quarter organic sales to be similar to 4Q, which implies that underlying sales maybe could be a bit worse than 4Q. I don't think you expect the retailer deload to continue. So, if I have that right, I guess, what would cause the sequential slowdown in organic sales in 1Q? And how do you see that playing out moving forward?
Carlos Abrams-Rivera:
Yeah. Good question, Andrew. Thank you for that. The math on Q4 to Q1 may be similar, but the factors driving it are very, very different. I think maybe, Andre, if you can give a little more color as to the effects of both the North America business versus the emerging market business and how that's shaping kind of the math behind the numbers?
Andre Maciel:
Sure. Good morning, again, Andrew. So, we -- as Carlos said, we do expect similar numbers from Q4, but coming from different drivers. So, on North America, we do expect better performance because we should not repeat both the trade timing and the inventory deload. We think we're going to be at a healthy level at this point and sellout. If anything, maybe it will be in line or slightly better getting to Q1. Now when you talk about emerging markets, we do expect a shipment phasing that will affect Q1. So, we do expect, instead of growing double-digits like we have been doing consistently, emerging markets should be growing the mid single digit territory. You might remember that last year, we had a very strong performance in Latin America. Brazil grew 40% in Q1. So, we're going to lap it that, but nothing wrong with the underlying sellout trends both in North America and emerging markets.
Andrew Lazar:
Great. Really helpful. And then, Carlos, it seems -- like if I have this right, most of the pressure in the GROW platform in the fourth quarter was in Easy Meals. If I had that right, can you talk a bit about what caused that, and maybe how this plays out as you move into the first quarter? Because it sounds like you do expect North America to get better.
Carlos Abrams-Rivera:
Yeah. And frankly, Andrew, if I think about Q4 -- let me start with some of the positive, which is we also saw the return to growth of our Ore-Ida business, driving both growth and share performance as we continue to leverage kind of the new partnership we have with our Simplot and really being able to service the business to its full potential. Now on the kind of headwind side, I think we saw some challenges in our mac & cheese business. Frankly, it's a business that is driven disproportionately by our SNAP exposure. So that affected some of the business in Q4. However, as I think about going forward, there are three key things we're doing to make sure we improve the trajectory
Andrew Lazar:
Thanks so much and see you all next week.
Carlos Abrams-Rivera:
Thank you.
Operator:
Thank you. One moment for questions. Our next question comes from Bryan Spillane with Bank of America. You may proceed.
Bryan Spillane:
Hey, thanks operator. Good morning everyone. I just had a -- I have a question about Foodservice and maybe if you can just drill in a little bit. In North America, it decelerated relative to the previous quarters. And I think even in your slide, you've got underperformed relative to the industry. And so, I guess a couple of questions there. One is just is there a trade or an inventory deload happening in Foodservice. Maybe if you could talk a little bit about the respective channels within Foodservice, what got better and maybe what got worse? And then sort of your expectations, both for North America and global on Foodservice, do you expect it to be kind of in line with your algorithm for Foodservice this year or maybe even a touch better. Just want to unpack that Foodservice a little bit more, please.
Carlos Abrams-Rivera:
Glad to. Let me start by clarifying something you said in your question. In our Foodservice business, we are growing both ahead of the industry in North America and International. So, I think that we actually feel very good about our performance on Foodservice, and we see that as we go forward into 2024. So, we see Foodservice growing up -- growing in 2024 in our long -- appropriate with our long-term guidance. So high single digits. So, we think actually it's going to be a continued driver of our performance as we go into 2024. And frankly, we see that us having even more coming as we go forward because we are not only performing well where we are, but we also are improving by getting into new higher margin channels like independent and non-commercial channels, plus driving big innovation, leveraging our technology, leveraging the iconic brands that we have. So until now, we have seen the beginning of the potential of Foodservice and that is actually driving faster growth than we have seen in the industry. And we actually believe that between the innovation that we have between us going into new channels that are higher margin and more attractive, we can actually make that even a faster growing part of our portfolio as we go forward.
Bryan Spillane:
I guess if I'm looking at slide nine correctly, I think you've got the industry growing faster than your North America business in the fourth quarter. So, again, it just seems like -- I don't know if there's a disconnect between what you shipped versus what consumption was. But -- again, unless I'm looking at this slide incorrectly, it actually looks like you underperformed the industry.
Carlos Abrams-Rivera:
Let me just say, I think you are looking at the slide incorrectly, and happy to follow up with you …
Bryan Spillane:
Okay. Okay. All right. Thank you.
Carlos Abrams-Rivera:
Thank you.
Operator:
Thank you. One moment for questions. Our next question comes from Stephen Powers with Deutsche Bank. You may proceed.
Stephen Powers:
Hey, thanks. Good morning, everybody.
Carlos Abrams-Rivera:
Good morning.
Stephen Powers:
Carlos, I guess stepping back, I'd just like a little bit more detail on your conviction surrounding improve total portfolio volume trends and presumably volume share trends and a return to growth as you progress through '24. Because on the one hand, I understand drivers that you talked about in your prepared remarks. On the other hand, we're coming off a quarter that saw you tweak organic growth expectations lower coming into the quarter and then effectively undershoot those expectations when the dust settled. So, I guess, again, what gives you the confidence that we're not only leveling off, but we're approaching a level that where we can return to growth without, I guess, incremental investment in promotions and price because it doesn't seem like that's part of the outlook.
Carlos Abrams-Rivera:
Right. Let me just -- let me unpack that a little bit. First, as you -- as Andre mentioned earlier, there is some factors specifically affecting our Q4 performance in terms of trade as well as inventory that we're not going to repeat as we go forward. As we go into 2024, if I think about, first, the top line, we are going to continue the progression of emerging market at Foodservice. And then emerging markets already growing volume. We have seen the progress of our Foodservice business growing faster than the industry. And in North America on the top line, we actually expect to recover share as we are now making all the payoff of the innovation investments we have made, we'll start seeing that coming throughout the year. So I think that idea of us continue to invest in the right things behind our insights in North America, it's paying out with innovation. And then it also to have the right business plans with our retailers. Those factors actually are going to help us drive the top line with confidence. If I think about kind of the -- specifically, you talked about volume. One of the things that we are looking at is we are anticipating a return to the historical activity levels. And in fact, we are seeing that already. So, we are expecting volumes to turn positive in the second half in the year because as I mentioned, the idea of us continue to invest in innovation that actually will give us the right tailwinds as we go into the year, plus we no longer will have some headwinds associated with both pricing that we took in Q1 of last year as well as the SNAP benefits cycling that as we go into the second half of the year. So that also -- that all together gives me the confidence that we can see that us coming together with a better performance we're going to '24 in a way that actually allows us to exit the year in an algo for us as a company.
Stephen Powers:
Okay. Okay. Very good. Very good. Thank you. And then Andre, if I could, there was -- the free cash flow conversion this year improved as it was expected to. So that's a positive. I guess, just as we look into '24, how are you thinking about free cash flow conversion in the New Year. Can we expect further improvements? And if not, either way, I guess, what are the drivers of free cash flow progress as we go forward? Thank you.
Andre Maciel:
Sure. And good morning. So yeah, as you pointed out, we were able to deliver a very solid cash flow conversion in 2023, above 80%. And we do expect a small progression also as we head into 2024. We still going to be in the 80s territory because we do expect another year of solid CapEx investment like we have been doing in the last two years. There's a lot of good investment opportunities for us in the organic business. Yeah, and we have some taxes step-up that we also mentioned it's affecting earnings as well. So those two factors go against that. But on the other hand, the working capital should expect to continue to improve as a consequence of the investments we have been making.
Carlos Abrams-Rivera:
The one thing I would add too is as we go into -- those of you joining us in CAGNY, we'll be able to unpack to a little more of our investments we're making. I mentioned quite a bit about innovation, about how we are going to continue to invest in our brands, making sure they are superior to our competition. So I think you'll see a little more details that from myself and the team when we're together in Florida.
Stephen Powers:
Okay. Very good. We will see you there. Thank you.
Carlos Abrams-Rivera:
Thank you.
Operator:
Thank you. One moment for questions. Our next question comes from Ken Goldman with JPMorgan. You may proceed.
Ken Goldman:
Hi. Good morning. Just curious, there's some early indications that maybe as an industry, quick service restaurants, seeing some fraying at the edges in terms of consumer demand, mainly under the weight of higher prices. I'm just curious if this is something you're seeing as well. And to what extent, if at all, does your outlook maybe potentially factor some kind of slowdown there.
Carlos Abrams-Rivera:
Yeah. In our business, frankly, a lot of our business can is, is really focused on front of the house. And we're actually seeing solid performance for our away-from-home business, both in the U.S. and as well as outside the U.S. And if you think about the fact that outside the U.S., we use that channel very much as a way for us to drive awareness and build their brands. That continues to drive positive growth for us. In the U.S. as well, we see that even within the context of QSR, we continue to see progress and improvement. But at the same time, we're also expanding into new channels that allows us to continue to drive the growth, whether that is from our vending opportunities into new hospitality areas. So, we also are having a little bit of a broader view of how we define our away-from-home business to go into new spaces that we know are margin accretive and not be dependent on just one channel in order for us to drive the growth.
Ken Goldman:
Understood. Thank you for that. And then the gross margin increase you're expecting this year despite a little bit of lingering inflation. Can you just remind us what some of the key drivers will be of that? Is it simply a continuation of would help 2023 in terms of COGS efficiencies and some revenue growth management assistance?
Andre Maciel:
Sure. So, we expect gross margin to expand again and is part of our long-term algorithm, we feel proud of what we have done so far. Remind that we always have been pricing to offset inflation in dollar for dollar, and that's what we have done in the last two years. However, in 2024, we are expecting to price approximately at 1% level, which is below the inflation that we're expected at 3%. But -- so the main driver is really coming from the gross efficiencies. We have been delivering ahead of what we outlined to you a couple of years back. So 2023 are very solid year, almost 4% of gross efficiency as a percentage of COGS. And in 2024, we expect another solid year. So, this gross efficiency is helping us, not only to offset a component of the inflation, but also is helping us to expanding gross margins and investing a little more in the business on the SG&A side. And that's something that you should expect to see from us.
Ken Goldman:
Great. Thank you.
Andre Maciel:
Thank you.
Operator:
Thank you. One moment for questions. Our next question comes from Pamela Kaufman with Morgan Stanley. You may proceed.
Pamela Kaufman:
Good morning.
Carlos Abrams-Rivera:
Good morning, Pamela.
Andre Maciel:
Good morning.
Pamela Kaufman:
I was hoping that you could double click a bit into the drivers behind your Q4 results in North America and how you're thinking about those factors going forward? You pointed to weaker consumer demand, but also discrete headwinds like the inventory deload and lapping the trade accrual. So, how are you thinking about North America consumer demand in '24? And can you explain what drove the one-time dynamics? Was it a specific retailer or specific categories where you saw a deload? And maybe you can explain the effect of the trade accrual. Thank you.
Carlos Abrams-Rivera:
Let me start and give you a sense for how we see the consumer today. And then maybe, Andre, you can go deeper into the specifics about the Q4 and how we are -- how we see that playing as we go forward. But I guess the place that will start would be that what we're seeing in the data is regardless of the income levels that consumer is looking for value and they continue to be under pressure. And what we see is low income consumers are actually shopping more at places like Dollar Stores, higher income consumers, more club stores. But mostly, we are seeing them looking for overall, smaller trips to stretch their dollar further. So for us, it continues to be about how do we continue to deliver value in different ways to that consumer who are very much focused on value through intentionally investing in our brands making sure we have a longer value offerings and increasing the distribution in different channels to be what we have done in the past. And let me just be specific before Andre give you the details on the Q4. And if I think about club channels, we have introduced a number of brands into club from Capri Sun to Lunchables Classical Pasta Sauce. In fact, we also tested new innovation in our club channels. And in 2024, we'll have 20% higher number of offerings into club that we did in 2023. Now if I think about the enterprise points in the category and the SKU that we can have in kind of areas around Dollar Stores, we're actually making sure that we're driving things like improving on assortment of barbecue and mustard or crab of mayo and salad dressing as well as new items around Taco Bell and our partnership that we have in order for us to drive expanded use of our Mexican initiatives. So if I think about Dollar Store, we actually have today over 300 SKUs. And year-over-year, we're going to be increasing about another 10% versus what we had in the past. So, we are making sure that we are in the right channels with the right assortment and continue to invest in our innovation in order to make sure that we could absolute consumers looking for value independent of where they're looking for different occasions, different formats, different shopping behaviors. And now, Andre, if you want to give a little more context on the Q4.
Andre Maciel:
Sure. So North America net sales declined 3%, and approximately 140 bps is linked to the trade accrual release from last year into -- probably 2022 and from inventory deload year-over-year. But in fact, it's not that we saw a deload happening in 2023, that in Q4 2022, as we started to recover, services start to ship ahead of consumption. So we are lapping that effect. So there's nothing really on that regard affecting 2023, it's just a lapping effect. Now the sellout was negative, and it was softer than what we anticipated. We underestimated the impact of SNAP in Q4. It turned out to be more than 150 basis points stronger than we thought. If you remember, there was a concentration of emergency allotments at the end of 2022. So, on a year-over-year basis, there is benefits declined close to 40%, which is substantial. And that's what affected a lot of sellout. We should continue to see some of that in Q1. So, on a year-over-year basis, Q1 '24 will still be about 20% less SNAP than last year. So, we're still going to suffer a portion of this effect. But on the other hand, our market share has improved in Q4 as we anticipated, which is a very good sign. We are living -- exiting the year with the best share performance of 2023. So that give us a lot of good momentum heading into this year. Hope that helps.
Pamela Kaufman:
Yes. Thanks. Just a quick clarification. So, are you saying that SNAP was a greater headwind in the fourth quarter than the prior two quarters? And why do you think that is?
Andre Maciel:
Yes, Absolutely. Yeah. Because there is a concentration of emergency allotments considered in Q4 of -- in '22. So, there is SNAP a benefit in Q4 '22 were actually higher than Q2 and Q3 2022.
Pamela Kaufman:
Okay. Thank you.
Andre Maciel:
And this itself is not a surprise. I mean, we just underestimated the elasticity of that.
Pamela Kaufman:
Understood. I'll pass it on. Thank you.
Andre Maciel:
Okay.
Operator:
Thank you. One moment for questions. Our next question comes from Robert Moskow with TD Cowen. You may proceed.
Robert Moskow:
Hi. Thanks. A couple of questions. Those of us analyzing your commodity exposure see a lot of deflation running through on the ingredient side, maybe even the packaging side. And your guidance is for inflation to be positive. Can you walk through some of the components that we can't see, maybe it's conversion costs or things like that, that make this a -- continue to be an inflationary year? And then my second question was, you have a $25 million write-down for, I think, systems related to your modernization efforts. Can you go into a little more detail as to what caused that write-down? Thanks.
Andre Maciel:
Sure. Good morning, Robert. Good to hear from you. So on the inflation side, as we said in prepared remarks, we do expect inflation again into 2024, low single digits on the 3% territory. Even though ingredients as a whole, we see quite a few commodities that are deflationary. We still have the impact of maybe tomatoes and sugar affecting us negatively. So, there is a little net increase in terms of commodity inflation. And then -- but the biggest bulk of the inflation is really coming from labor. We continue to see a relevant higher than pre-pandemic level on wage increase as well as transportation making 2023, the transportation costs were quite low, and we are seeing some signs of rebound on the transportation cost side. So, this is where inflation is mostly coming from. On the second part of the question about the $25 million. So not 100% of that is the system write-off, even though it's the majority of it. And this has to do with us deciding not to maintain investment in a certain technology that we think will not be relevant for the future. So, we decided to stop that investment and redirected issue, something that we think will be more relevant towards future agenda [ph]. As you know, technology is front and center of our strategy. And we have continued to make decisions to make sure that we can turn it into a competitive advantage to us. So -- and if this might require us to make decisions in between a quarter that we do not initially anticipated because we saw that that's the right thing for the business for the long-term. We're not going to hesitate to do that.
Robert Moskow:
Okay. Thank you, Andre.
Andre Maciel:
Thank you.
Operator:
Thank you.
Anne-Marie Megela:
Operator, we have time for one more question.
Operator:
Thank you. And our last question comes from John Baumgartner with Mizuho Securities. You may proceed.
John Baumgartner:
Good morning. Thanks for the question.
Carlos Abrams-Rivera:
Good morning.
John Baumgartner:
First off -- good morning. Wondering if you could provide an update on the outlook for efficiencies. Just given the over delivery in 2023, what's included in the guide for 2024. And as you think out to this next round of improvements, specifically the new overhead savings from automation, fixed assets. How are you thinking about the timing for when those benefits begin to accrue?
Andre Maciel:
Great. So thanks for the question. As we said, 2023 are very solid year. We delivered close to 4% of efficiencies as a percentage of COGS. And we do expect 2024 to be another year where we will be delivering ahead of the 3% COGS that we have outlined. I want to make sure that you understand that not only this is a consequence of the complete ways of working changes that we have done in supply chain, more focused on variable costs and continuous improvements. But also we are -- we still have some efficiency opportunities that are coming through as a consequence of the pandemic and all the inefficiency generated by that. That helped in 2023, and that is still going to help a little bit in 2024. But beyond that, there are a lot of things happening on the supply chain space, difficult to name only one because given the share size of our COGS, but we do have initiatives coming from network optimization in the U.S. We have a very complex distribution center network, more than 80 distribution centers overall. We do have initiatives in automation. In fact, we have a very strong partnership with Microsoft trying to do -- using technology to allow us to make faster decisions. And if that improves labor usage and reduce yield losses. We have a lot of opportunities on value engineering to continue to make sure to offer the right type of attributes to consumers. So, there is a lot of different levers. We're going to touch on a few of them next week in CAGNY, but I think we are very pleased with the quality of the pipeline we have in supply chain now.
Carlos Abrams-Rivera:
And I think you will see is that how the investments we have been making in technology, the partnership we have been making in digital are basically fueling a lot of that efficiency in a way that actually creates some benefit for us for now and to the future as well. And again, will impact that even further when we are together in Florida.
John Baumgartner:
Okay. Thanks for that. And then just quickly on international. The emerging markets vol mix was pretty solid in Q4. But I'm wondering if you can speak to the vol mix in the developed markets, what you're seeing in Europe from category performance, private label competition and the consumer dynamics there sort of giving you confidence in the international guide for 2024. Thank you.
Carlos Abrams-Rivera:
Happy to. I think if we think about what we have mentioned in terms of value and how consumers are looking for value in the U.S. is similar as well, too, in terms of consumers in Europe. I mean, they are looking for that value as well. And we are continuing to make sure that we're bringing that value through the critical brands that we have, like our Heinz business in the U.K., for example, and how we continue to bring the products to the market that bring a number of improvements on our quality of our products as well as focusing on the benefit that we bring. So, for example, a product like HEINZ Beanz and the fact that brings kind of such a benefit around protein, that's something that is kind of now shifting in terms of how we think about that product. The fact that we're also bringing within certain part of our categories, new entries by leverage to our brands. So, in baked beans we will have not only the HEINZ Beanz, but we also have HP baked beans. And that allows us to actually play in a couple of different areas with consumers, both at a more mainstream as well as to more value. And then in places like Germany, we're also introducing new benefits to consumers as they are looking also again for value, whether that is Heinz Mayonnaise in new channels in the discount spaces, but also making sure that we continue to bring the innovation consumers are looking for from us. Like our Heinz Tomato Ketchup with zero sugar. So, we are approaching it with the same sense as we do in the U.S., which is let's make sure we're in the right channel with the right assortment. And at the same time, let's focus on bringing -- and focusing on the benefits that we bring with our products.
John Baumgartner:
Thanks Carlos. Thanks Andre.
Carlos Abrams-Rivera:
Thank you.
Operator:
Thank you.
Anne-Marie Megela:
Thank you very much.
Operator:
I would now like to turn the call back over to Anne-Marie Megela for any closing remarks.
End of Q&A:
Anne-Marie Megela:
Thank you, and thank you, everyone for your interest. We look forward to seeing you next week.
Operator:
Thank you for your participation. You may now disconnect.
Operator:
Good day and thank you for standing by. Welcome to the Kraft Heinz Company Third Quarter Results Conference Call. At this time all participants are in a listen-only mode. [Operator Instructions] Please be advised that today’s conference is being recorded. I would now like to hand the conference over to your speaker today, Anne-Marie Megela, Global Investor Relations.
Anne-Marie Megela:
Thank you, and hello, everyone. Welcome to our Q&A session for our third quarter 2023 business update. During today’s call, we may have forward-looking statements regarding our expectations for the future, including items related to our business plans and expectations, strategy, efforts and investments and related timing and expected impacts. These statements are based on how we see things today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today’s earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which excludes certain items from our financial results reported in accordance with GAAP. Please refer to today’s earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com, under News and Events, for a discussion of our non-financial measures and reconciliations to the comparable GAAP financial measures. Before we begin, I’m going to hand it over to our CEO, Miguel Patricio, for some brief opening remarks.
Miguel Patricio:
Well thank you, Anne-Marie, and thank you all for being with us today. And before opening the call for questions, I just would like to thank Kraft Heinz, my entire team for another great quarter. And again, I would like just to highlight some positive aspects about this quarter. We are generating accelerated profitable growth fueled by our three pillars. Our share and volume trends are improving as a result of the action plans that we are implementing. And we continue to strengthen our balance sheet, hitting our target net leverage of approximately 3x. And then we continue to invest in the future with another quarter of significant investments in marketing, technology and R&D. Well, with that, I have here with me today, Andre and Carlos. And so, let’s open the call for the Q&A.
Operator:
Thank you. [Operator Instructions] Our first question comes from Andrew Lazar with Barclays. You may proceed.
Andrew Lazar:
Great, thanks. Good morning, everybody. In Slide 33 of the slide deck this morning, you call out branded promotional activity is still below ‘19 levels, and Kraft activity is below branded. So one clarification, Is the branded figure you highlight all food categories, or just the branded players within Kraft Heinz’s categories? And then I guess based on your plans for the remainder of the year and looking into ‘24, I guess how would you anticipate these metrics shifting? Do you expect branded promo levels to return to historical levels? And would you expect Kraft Heinz to narrow the gap versus branded? Or how do you see those metrics moving from here? Thanks so much.
Carlos Abrams-Rivera:
Thanks, Andrew. It’s Carlos. Let me first address your point about clarification. What you see in the page, it is about those branded players that do compete with Kraft Heinz. The second part in terms of how do we think about our promotions as we go forward. First, I will tell you that I’m not going to comment on what other companies may or may not do. But I will tell you is that, one, we’re not going back to 2019 levels. We are going to – at the same time, as we go forward into Q4, we know there is a seasonality to our business. And as we have said earlier, we’re going to make sure now as we go into the holiday season, that we make the right investments to support our business. Now I’ll say that at the same time, we’re going to continue with the same level of discipline that we have shown until now to make sure that our investment with the right level of ROI as we go forward. Thanks for the question Andrew.
Andrew Lazar:
Thank you.
Operator:
Thank you. [Operator Instructions] Our next question comes from Peter Galbo with Bank of America. You may proceed.
Peter Galbo:
Hey, guys. Good morning. Thank you for taking the question. I guess just in North America, on the volume piece, there is a fair amount of discussion both in the prepared remarks around kind of meats being a drag this quarter. And you discussed a bit about how you’re giving up maybe some volume to maximize profitability and gross margins. But then you also kind of discussed how service levels aren’t where you want them to be, particularly in sliced meats, and you’re expecting improvement on that going forward. So I guess the question is just what should we be taking away from those comments? Are you kind of continuing to scale back on volume and focus on the profitability there? Or should we think about a volume share recovery and maybe some headwinds to the margin mix that come with that, particularly as we think about North America volume? Thanks.
Carlos Abrams-Rivera:
First of all, I think that – let me just put into context kind of the volume question that you see in North America. First, I would say is that what you see for us as a company, we continue to improve sequentially from what you saw in Q3 – I’m sorry, Q2 to now in Q2 – in Q3. And then, if I look holistically at the company first, you’ll see that we continue to drive the things that are working for us. We are continuing to grow in Emerging Markets where we’re growing volume mix year-over-year now in Q3, that we continue to expand in our Foodservice and that we believe that it continues to drive opportunity as we go forward. And then specifically in the U.S. business, you see how the investment we have made in terms of improving our share of shelf, our investments in marketing, our investing in innovation and our improvement in CFR have continued to improve overall actions. Now as we think about the total portfolio, there are some places in which we’re going to remain focused and disciplined on how we invest back into the business. I think you referred to in our meat business, where we want to make sure that we are not going to be just following unprofitable growth, but that we’re going to be rational and disciplined on how we invest in those businesses in order for us to drive the right consumer pull, but at the same time, not sacrificing the overall profitability of the business that we need to maintain.
Andre Maciel:
I will just add that in our long-term algorithm, volume is important to us. So in our 2%, 3% growth, it comes from a balanced contribution between price and volumes or volumes there, but as Carlos said, we are seeking profitable volume growth. We are not trying to maximize gross percentage margin, we are trying to deliver profitable, sustainable growth, ultimately translating to sustainable EPS growth. Thanks for your question.
Peter Galbo:
Great. Thanks very much.
Operator:
Thank you. [Operator Instructions] Our next question comes from John Baumgartner with Mizuho Securities. You may proceed.
John Baumgartner:
Good morning. Thanks for the questions. Carlos, I just wanted to touch on the meats business again, coming back to Peter’s question. You point out it’s an energized business, but the category is seeing price competition, private label is gaining share, that was not happening at the outset during COVID, during work from home. It just seems as though the ambition to rebuild or maintain profit, it’s hard to square that with what looks like a need to reinvest more given the declines. So how do you think about resource allocation, your willingness to continue reinvesting in that business relative to the point where you just say, hey, these assets may be better suited to another owner like what happened with the nuts business. Just curious about your willingness to stick with it given a very tough backdrop in the category. Thank you.
Carlos Abrams-Rivera:
Andre, why don’t you start here, and I can build.
Andre Maciel:
Sure. So as we have said before, different parts of our portfolio, they have different roles, and these roles might change over time. The role for me right now is to rebuild the profitability which has enrolled at 50% in the last 5 years while continuing to invest in the brands to improve, innovate, so then at some point, this brand can be in a position to grow in a profitable way again. And that’s what we’re doing. In Q3, for the second quarter in a row, this part of the portfolio, declined mid to high single digits on the top line but grew mid to high single digits on the bottom line, not by milking the brand, but by making the type of – the right type of investment and the right type of actions that are appropriate for this portfolio right now. For us to be chasing volume with this in an unsustainable way, only through promotion, that’s not the game that this – that we want this brand to play.
Carlos Abrams-Rivera:
The only thing I would add is that even in – if you think about our cold cut business within our meat business, we have continued to improve our CFR, but that is the one area where we’re still not at the right level of service that we want for the year. You’ll see that progression. At the same time, as we have improved our service, we have also began to see improvement in our share, too. So if you look at month to date as well through October, we are seeing that, in fact, our cold cuts business are beginning to gain share. So we are just going to be looking at the category in a very disciplined way to make sure we’re doing the right things, as Andre said.
John Baumgartner:
Okay, thank you.
Carlos Abrams-Rivera:
Fair questions, John.
Operator:
Thank you. [Operator Instructions] Our next question comes from Stephen Powers with Deutsche Bank. You may proceed.
Stephen Powers:
Great. Thank you. Good morning. I wanted to shift gears, if I could, and talk about the momentum you have in both Foodservice and Emerging Markets and just get your perspective on your confidence that momentum can continue and perhaps how the organizational changes that you announced today internationally might contribute to that momentum as we go forward. And also Andre, if you could, if I could tack on a second question, just now that leverage has dipped below that target level of 3x, just wondering how you’re starting to think about prioritization of cash going forward. Because the cash generation has been good, I presume cash will build and just think about how you’re thinking about allocating that cash going forward. Thank you.
Carlos Abrams-Rivera:
Thank you for the question, Stephen. Andre, why don’t you comment on the capital allocation, then I’ll talk about Foodservice and Emerging Markets.
Andre Maciel:
Sure. So on capital allocation, our priorities remain unchanged. That means continue to fund our very competitive dividend, maintain investment grade and prioritizing organic growth like we have been consistently doing during the past 3, 4 years. We are very proud that we were able to get to this level of leverage 1-year ahead of our initial expectation, and that’s very important. That shows that the business is strong and the organization is focused on delivering sustainable performance not only on the EBITDA side, but also in cash conversion, which is a remarkable improvement of this organization. And now I think that puts us in a very good situation to assess options to deploy this cash, and we are looking at those.
Carlos Abrams-Rivera:
Thanks, Andre. Let me comment first on Foodservice. I feel very optimistic about our plans in Foodservice. And we have really been working on building a foundation for the future. And if you think about the way we are thinking about building our business in basically three areas, we continue to make the investments in our chef-led models and that’s driving positive performance for us. We also are making sure we are competing in more attractive and better margin channels, things like our independent and non-commercial channels versus traditional where we have been limited to. And then lastly, we are seeing much more powerful innovation that allows us to lever the technology investments we have made and bring those into the product forefront, whether that is in things like our Heinz Remix machines and how that actually creates an opportunity for us to separate ourselves for the future. Now if you look at the full year for Foodservice, our expectation is probably to grow somewhere in the low to mid double digits versus last year. And we are – I will point out that we’re gaining share too, in both North America and the international zone. And then let me just make sure also that it’s clear that if we think about our long-term algorithm, Foodservice is expected to grow about 5%, and we’re going to be well above that level in 2023. Now if I switch over to our Emerging Markets, the one great thing that we also have been investing behind in Emerging Markets is kind of the discipline of our go-to-market model. And for us, the reason we feel so confident is because there is a data-driven go-to-market model that allows us to drive distribution, that then – we can then build and press in existing markets and enter new ones. And we have done that several locations. In fact, we are on track to implement our model in 90% of Emerging Markets by the end of this year. And just to remind you, in things like – in the first phase of building distribution, we would build the infrastructure, and then we go into the full structure in order to truly take advantage of our emerging business. I think in Emerging Markets, I would just add the comment that in Q3, we saw a temporary headwind as we think about particularly in Asia, where we have a business in Indonesia that is most surrounding around Ramadan season and where we saw some travel shifting – spending shifting from travel, away from gifting, and we have a gifting business in Indonesia. So that was that was a temporary thing. But as we think about the year ahead, we believe that we will get back to the right levels of performance also in our Indonesia business. Thanks for the question.
Stephen Powers:
Thank you.
Operator:
Thank you. [Operator Instructions] Our next question comes from Ken Goldman with JPMorgan. You may proceed.
Ken Goldman:
Hi, thank you. Just a quick one. In your slide presentation, from the prior quarter 2Q, you mentioned that you were expecting positive volume growth in 2024. I may have missed it, but did you reiterate that today in either of the slides or any of your commentary?
Andre Maciel:
Yes, we did. And that’s the case. Nothing changes. So nothing changed in terms of volume expectations as Carlos said. So we said, and it happened that volume would improve in Q3 sequentially to Q2, and it did. It improved in Q4 versus Q3. And at some point in 2024, the volumes will turn positive.
Carlos Abrams-Rivera:
In fact, I think everything that we’re seeing right now in the market, in our actions are working. And it just gives us more confidence as we think about our 2024 plans.
Ken Goldman:
Sorry, can I just quickly clarify that? I think people interpreted the commentary about positive volume about – as net throughout 2024, it will be positive. But I think the comment that was just made was at some point in 2024, it will turn positive. I guess I’m curious, do you expect at the end of the year, your total 2024 volume to be positive? I just wanted to get a sense that people aren’t overmodeling the year.
Andre Maciel:
I am not going to give guidance for 2024 right now. What I just said is what we have been saying all along.
Operator:
Thank you. [Operator Instructions] Our next question comes from Michael Lavery with Piper Sandler. You may proceed.
Michael Lavery:
Thank you. Good morning. I know we have covered maybe a little bit just on the volume and how to think about its role in the portfolio side, but I want to just come back to one specific piece. You have talked about your approach and being disciplined and rational. But in your prepared remarks too, you also specifically said that in cold cuts, you are investing to hit the right price points. Can you just maybe unpack that a little bit and reconcile how those two go together and what exactly you mean by those investments on the price side?
Carlos Abrams-Rivera:
Yes. Good question. Happy to clarify, Michael. What I would say is that we need to make sure that we are responding to the moments in which consumers are going to be looking for the right solutions for whether it’s at the holiday seasons or all the points throughout the year. And as we go into Q4, for example, we will make sure that we are making the right investments. However, we will be doing that with the right level of discipline to make sure we drive the right returns on that investment. So, the idea is that we have simply – like we stated earlier, we are not going to just be chasing volume, we are going to be looking for what is the way for us to drive profitable volume in a way that combines our ability to continue to build our businesses through the right investments in marketing and using the full array of revenue management tools in order for us to be able to drive the right efficiency and effectiveness of our investments.
Michael Lavery:
And so some of what you are saying would be the depth of the promotion is part of how you want to make the investments on price points, but the discipline is the depth of that and not to push it too hard, would that be a right interpretation?
Carlos Abrams-Rivera:
I think that would be one of the things that you could say. But I think on top of that, if you think about the full array of our revenue management tools, pricing, price architecture, other tools at our disposal that allows us to actually think about what is the right investments in order for us to maintain the level of – improving level of profitability that we have seen deteriorate over the last few years.
Michael Lavery:
Okay. Thanks so much.
Carlos Abrams-Rivera:
Thank you.
Operator:
Thank you. [Operator Instructions] Our next question comes from Jason English with Goldman Sachs. You may proceed.
Jason English:
Okay. Good morning folks. Thanks. So, I guess congrats are in order. Congrats, Miguel, for a good run and the improvements you have driven while at the helm of the company and congrats, Carlos, in the upcoming promotion and responsibility. So, on that topic, I guess the starting-off question is, what do you expect to do different? Should we be bracing and expecting any strategic shifts, or given that you have been an architect of many of the plans that have been in place, is this going to be sort of business as usual?
Carlos Abrams-Rivera:
First of all, Jason, thank you for the kind words, and I am certainly very much humble and excited about the opportunity ahead for me and for the company. What I would say is that, as you pointed out, I have been sitting next to Miguel for the last almost 4 years now. And I think a number of things that we have done as a company, we certainly have done together. And strategically, I think that I am certainly committed to the three growth pillars that we have for going forward that is – and think about also how do we continue to drive our expansion in emerging markets, how do we continue to see foodservice as a great growth for us and then the growth platforms within our U.S. business. At the same time, you also probably read some of the changes we are making in our structure in order to actually help us accelerate some of those things that we have done. For me, one of the critical aspects of this time when I have been transitioning as – and coming to the new role in January, has been listening to the organization and making sure we have the clarity of our strategy. And our structure is going to follow that clarity. So, some of the things you will see in terms of us being able to have a bit of breaking down the international zone which has worked in the past well for us, but now as we go into a new way of us growing, allows us to be a little more focused on those emerging markets in which we are going to make some additional investments. That, I think is part of us thinking differently about how we bring that structure and so that strategy to life in our structure. So, that’s I think some of the things that you are going to see, is what are the places that – with the lens of the jobs to be done for the strategy of the company, that we can maybe arrange certain things where we can truly leverage the scale of the company, the scale that we have been investing behind our technology and our marketing capabilities and to deploy them against the three pillars strategically that I am very much aligned with.
Jason English:
And should we expect inorganic solutions to come into the fold a little bit more so now that your balance sheet is in a better situation?
Carlos Abrams-Rivera:
As Andre said earlier, we continue to look at opportunities, but I would say that’s something that is part of our ongoing thoughts about how do we continue to see the active view of our portfolio. But there is nothing today that I would say that we will be announcing. Andre, anything else you would add?
Andre Maciel:
No, I think that’s consistent with what we have said before. I think our priority is organic business and M&A. If it happens, it has to help us accelerate our organic strategy, essentially be fully consistent, like we have done less for acquisitions or sales elevation and pre-opting in emerging markets and to be accretive to our top line, bolt-on on top of acquisitions. That’s what we are focusing on.
Jason English:
Understood. Thank you very much.
Carlos Abrams-Rivera:
Thank you, Jason.
Operator:
Thank you. [Operator Instructions] Our next question comes from Matt Smith with Stifel. You may proceed.
Matt Smith:
Hi. Good morning. I wanted to ask a question. Your productivity savings have been very strong this year, and you already increased your target for the year. Those have in part been used to have a stepped-up level of investment behind marketing, R&D and innovation. But as we look forward, can you sustain this level of incremental savings into 2024, or should we expect a return to the target of $500 million? And after this year has stepped up investment, do you believe you are exiting with the appropriate level of investment across the business, or do you plan to continue to invest in an elevated rate as we look forward?
Carlos Abrams-Rivera:
Maybe, Andre, if you could speak to our efficiency plans?
Andre Maciel:
Sure. So look, at this point, we are still committed to deliver the 3% of COGS of $500 million on a go-forward basis. But as we have said before, our benchmark is really on the 4% level, which we are achieving this year. And you should keep in mind that this year as well, we had a lot of, let’s call, gettables from inefficiency that was generated from the pandemic, that’s also helping. But we feel good about how our supply chain organization today is operating at completely superior level with very stable service levels and being a lot more forward thinking, which gives us confidence in delivering that 3% that we have talked before. From an investment standpoint, I think this also has been a great year because we have been able to deliver very solid bottom line growth while really resetting the investment level from the company for the future, which means that I think a lot of the reset has happened. There are still places that we want to invest more. But I think we took advantage of this year to really reset the level of investments to a very good level.
Matt Smith:
Thank you, Carlos and thank you, Andre.
Operator:
Thank you. [Operator Instructions]
Anne-Marie Megela:
Operator, this will be the last question.
Operator:
Thank you. And our last question comes from Robert Moskow with TD Cowen. You may proceed. Robert Moskow, your line is now open.
Robert Moskow:
Hi. Can you hear me now?
Carlos Abrams-Rivera:
Yes.
Robert Moskow:
Sorry about that. So, this is kind of a what-if question, and maybe you might not want to ask – answer what-if questions. But we are all watching top line growth kind of decelerate in the U.S., and the U.S. retail is such an important part of your mix. So, I guess my question is, if we are in a scenario where we are kind of in a 0% to 1% kind of sales growth environment next year, just for your categories, what would your philosophy be on an EBITDA basis? Like would you still drive to drop savings to the bottom line to hit the mid-single digit EBITDA, or would a slower top-line environment necessitate a slower EBITDA growth kind of target?
Andre Maciel:
Okay. Good morning, Rob, and good to hear back from you. Look, we believe that for us to grow top line in a profitable sustainable way is critical. So, if in an event where industry is zero, I think that doesn’t change the game that we are trying to play. Because I don’t know if you are implying that we will start to go aggressive on promotions to try to get volume through market share in a productive and sustainable way. If that’s what you are asking behind your question, that’s not the game we are going to play. So, I will just say that our strategy continues to be the same, it’s working. And I think we feel that’s heading in the right direction. We don’t want to make a change in direction because of temporary situations in the industry.
Robert Moskow:
Okay. Thank you.
Carlos Abrams-Rivera:
Thanks Robert.
Operator:
Thank you. I would now like to turn the call back over to Carlos Abrams-Rivera for any closing remarks.
Carlos Abrams-Rivera:
Thank you. So, before we leave here, I just wanted to acknowledge and take a moment to thank Miguel for all the support and trust that he has shown to me personally and for everything he has done for a company as he has built this tremendous and strong foundation. I can tell you that today, Kraft Heinz is a much stronger company because in 2019, Miguel Patricio put this company on his back and carried it forward. And I am forever grateful for being part of his team as we all work together to transform Kraft Heinz. And as I take over as the next CEO of Kraft Heinz, I am proud of where we have been as a company and even more thrilled about where we are going. And thank you all for joining us today.
Operator:
Thank you. This concludes today’s conference call. Thank you for participating. You may now disconnect.
Operator:
Good day and thank you for standing by. Welcome to the Kraft Heinz Company Second Quarter Results. At this time all participants are in a listen-only mode. [Operator Instructions]. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Anne-Marie Megela, Head of Global Investor Relations.
Anne-Marie Megela :
Thank you and hello everyone! Welcome to our Q&A Session for our second quarter 2023 business update. During today's call we may make forward-looking statements regarding our expectations for the future, including items related to our business, plans and expectations, strategy, efforts and investments, and related timing and expected impacts. These statements are based on how we see things today and actual results may differ materially due to risk and uncertainties. Please see the cautionary statement and risk factors contained in today’s earnings release, which accompanies this call, as well as our most recent 10-K, 10-Q, and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which exclude certain items from our financial results reported in accordance with GAAP. Please refer to today’s earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com, under News & Events, for a discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures. Before we begin, I’m going to hand it over to our CEO, Miguel Patricio for some brief opening comments.
Miguel Patricio :
Well thank you Anne-Marie and thank you everyone. Thanks for joining us today. Before opening the call for questions, I would like to thank the entire Kraft Heinz team. We have proven again that our strategy works, generating top-line growth fueled by the three pillars, while reinvesting margin gains into the business. But while we did lose share in the quarter, as price gaps have stayed wider for longer than we would have liked, we are managing the business for the long term and still generated mid-single-digit top-line growth within the range of what we expected. As you may remember on the last earnings call, we introduced four action plans to drive share. We have seen those plans take hold, and they have led to improving results each month within the quarter, building momentum into the second half of the year. The continued execution of these action plans and the lapping of last year's pricing are expected to drive improving volume trends in the second half of 2023 and into 2024. Our results give me continued confidence in our strategy and in our business, and I'm pleased to reiterate our full year guidance. With that, I have Andre and Carlos joining me. Rafael [ph] is on a well-deserved vacation with his family, so let's open the call for Q&A.
Operator:
Thank you. [Operator Instructions]. Our first question comes from Andrew Lazar with Barclays. You may proceed.
Andrew Lazar :
Great. Thanks so much. Good morning, everybody.
Andre Maciel:
Good morning.
Miguel Patricio:
Good morning, Andrew.
Andrew Lazar :
I was hoping to dig into the promotional environment a little bit and some of the comments from your prepared remarks about branded competitors promoting at a higher level than Kraft Heinz. In your view, are branded competitors either over promoting or promoting in what you see as sort of in a irrational way, or is it more that KHC has not been able to ramp up its own merchandising activity yet to the extent needed, given some of those supply constraints and leading over the pricing actions? I guess in other words, would you still expect the industry promotional levels to settle in below 19 levels or is there some concern building internally that competitive behavior could return to previous levels or beyond, and that pricing could actually go negative at some point? I’m just trying to put some context around all of this. Thanks so much.
Miguel Patricio:
Good morning, Andrew. Thanks for the question. I will ask Carlos to answer, since I believe it's related to the U.S. retail.
Carlos Abrams-Rivera :
Good morning, Andrew. You know the way that kind of I look at it is that if you look at the industry as a whole, today's promotional levels are as you said, still below 2019. What we are seeing is that our branded competitors are actually closer to those levels, and what we are working on is how do we continue to make sure that we act with a thought of protecting our margins and building the virtuous cycle as we continue to improve on our marketing, continue to improve our services, our innovation, and importantly that we stay focused on driving the revenue management needed in order for us to be rational in terms of the effectiveness of our promotions. So if you look at our promotions this year, we actually have been very effective and efficient. We actually are generating attractive ROIs in investments. I think the numbers right now are up 50 points versus 2019, and that's true because the focus that we have on those agile AI Driven Revenue Management Tools, that we are applying to making sure that every promotion does have that kind of true ROI return. Now, on top of that, we're also making sure that we are working to maximize the opportunity on those promotions, so the quality of our merchandising, especially when you look at displays continue to improve, and in fact our share of displays continue to see increasingly improvements over the first quarter. So I think all together what I would say is, our focus continues to be very much leveraging our revenue management tool, continue to focus and drive in the investments in terms of marketing innovation, which you will know will make sure that improve our view as we go into the second half of the year and on to 2024.
Andrew Lazar :
Great. I'll pass it on. Thank you.
Miguel Patricio:
Thank you, Andrew.
Operator:
Thank you. One moment for questions. Our next question comes from Ken Goldman with J.P. Morgan. You may proceed.
Ken Goldman :
Hi, thanks. You mentioned that the second half's organic sales growth rate will be more in line with the long-term algo, not to put too fine a point on it, just so we can model more accurately. I was just curious, does this mean you expect it to be within that 2% to 3% range, that's your long-term algo or just getting somewhat closer to it?
Miguel Patricio:
Thank you, Ken. Andre please?
Andre Maciel:
Hi Ken. Good morning. As we have said in previous remarks, we expect to gradually go towards the long-term model. It might happen that we're going to reach there between Q3 and Q4, but you should expect like revenue to be gravitating towards that, yes.
Ken Goldman :
Okay, I'll follow-up on that. And then I wanted to ask a follow-up about capital allocation priorities. Paying down debt is I think number three on that list, ahead of portfolio management. You highlighted that leverage is I guess more or less at your target. Does debt pay down thus move down a notch in importance, and I guess what I'm getting at is, is there a scenario in which you might, maybe start to buy back some stock again?
Andre Maciel:
Yes. Yes, we are not changing our capital allocation policy now. So as we said, our priority has been to fund the business organically and I think we have been doing that very consistently. We – for us to maintain the dividends that we have, which provided a very attractive yield is critical and I think we feel good about our rating now, the level of the grade we had in the past 16 months. M&A, as we said before continues to be something that we actively look at. We’d like to – as we said in the remarks, we mentioned that multiple times, so we have been very disciplined in how we're doing that. But there is no change at this point. I mean we're always taking into consideration market dynamics and our capital structure, but we don't have anything new to say at this point.
Ken Goldman :
Thank you.
Operator:
Thank you. One moment for questions. Our next question comes from John Baumgartner with Mizuho. You may proceed.
John Baumgartner:
Good morning. Thanks for the question. I wanted to stick with North America and the comments on promotions, but more so on delivery. Is there – Carlos, you highlighted the ROIs you're seeing and you touched on the quality promos a bit, but to dig inside a bit more deeply versus history, how are you seeing the lift sort of changing from quality promo programs, the feature, the display relative to the pre-inflation era? Are you seeing a greater role for price reductions going forward? Does quality programs still have the same degree of lift in terms of the influence of those drivers? Just trying to get a sense for, as you lean into promo more in the back half and programming, does pricing need to be a larger driver at the margin than you would have thought relative to feature and display a couple of quarters ago?
Carlos Abrams-Rivera:
John, thanks for the question. I'll say, I think some of the parts were a little hard to understand, but I think I got the gist of your question. Related to the second half that we think about promotional level, and we have said this in final calls and within our guidance, there is a step up that we'll do in promotional levels as we go into the second half of the year in selected categories, but always with a disciplined approach of positive returns. What I would add to is that, one of the things that we are able to do with our promotional investment to improve the effectiveness of those things, of that investment, is to make sure we level the entire portfolio and that we are thinking through how do we make sure we have the right product selection to the right audiences. So for us, when you look at our, whether it's back to season, and we combine the different kind of categories that we can bring together, as we think about back to school in which we can bring in Lunchables and our Capri Sun business together, that idea of us being able to kind of go into the retail environment and actually leverage the entire scale of our business allows us to be more effective in terms of the returns of those promotions. So it's both, looking at the true ROI, through the AI management tools that we have, as well as maximizing our presence in store, leveraging our scale. The last thing I will say is, as we think about going into the second half of the year, we're also seeing consumers behaving in a way, in two different kind of camps. They are the consumers who are going to be looking for those more, I would say larger packs in which they are going to look for the value by looking at the total size of the products that they are going to get and why we are introducing more products in the club type of packages, whether that is in our Mac and Cheese, in our Lunchables and you see that that is focused on driving that particular type of behavior with consumer effectiveness. There's also going to be a number of programs specifically to making sure that we are keeping consumers who are also focused on the cash flow within our categories, which is why we also have been introducing more of the smaller package, more of the dollar type of products that allows us to maintain our consumers within the category for longer. So we're approaching that in those two prongs, at the same time, always looking at making sure we have the right ROI in every investment that we make.
John Baumgartner:
I apologize for my connection there, but just to clarify, if we think about price promotions versus sort of non-price, the quality, the feature, the display, have you seen any sort of changes in terms of how deep you may have to go on price reductions going forward or do you think that kind of quality promo, you'll still see attractive lift? You don't really have to get deeper on pricing.
Andre Maciel:
But what we have said Andre here, what we have seen throughout these past three years is that we can have very attractive lifts without having to go as deep. And I think that that, when you look across, at least based on data from my review [ph], that's what we have been observing for ourselves and I think that still remains true moving forward. The other thing that as Carlos mentioned, that I think moving forward we're going to start to see more and more increasing importance of mix, and that's vis-a-vis only doing more promotions or playing with these prices. So I think we're going to be hearing a lot more about mix-related actions.
John Baumgartner:
Okay. Thanks for your time.
Miguel Patricio:
Thanks, John.
Operator:
Thank you. One moment for our next question. Our next question comes from Bryan Spillane with Bank of America. You may proceed.
Bryan Spillane :
Hey, thanks operator. Good morning, everyone.
Miguel Patricio:
Good morning.
Bryan Spillane :
Hi. So I had – I guess I had just two questions. First one, just a clarification. I think we talked about margins in the prepared remarks that fourth quarter margins will be higher than the third quarter. I just want to clarify, was that a comment on gross margin or EBITDA margin?
Miguel Patricio:
Andre?
Andre Maciel:
It ends up being both, but it's driven by the gross margin.
Bryan Spillane :
Okay.
Andre Maciel:
And it's mostly, it's a seasonal factor, because in Q4 we typically sell-through. We're over-investing products in higher margins. If you look just for generality, aside [inaudible] Q2 is higher than Q3, because we ship a lot of greeting [ph] season, which has higher margin, we ship for summer. And then in Q4, we have items like cream cheese, gravies, and other items like that have very high margin, desserts. So that's why it's just mixed related.
Bryan Spillane :
Okay. And then second question, and I guess maybe this is related to what John Baumgartner was just asking, but maybe just more simplistically, I think coming out of the first quarter, you talked – and this, we're talking about North American retail, that one of the issues or one of the drivers of share losses was just price gaps, right? That competitors, whether it's private label or branded in certain categories hadn't followed your pricing. And so I guess I have two questions. One is, have price gaps narrowed or your share gains that you've seen sequentially over the last couple of months happened without the price gaps closing? And then when we think about your – the comments about the expectations for volume growth in ‘24, right, is that dependent also on kind of normalized price gaps? I guess what I'm trying to understand is like, can you drive volume without those price gaps closing, because you really can't control what your competitors do.
Andre Maciel:
Yes, I think there's a couple of things. If we look versus the bottom, the last two, three months we have seen the price gaps narrowly moving favorably to us, so getting closer. So there is certain contribution coming from that. And also, all the other actions that we outlined in the remarks, right. So we had to do some pockets of challenges in service that is now getting behind us. I think the only big remaining item is cold cuts. That as we said is going to be recovered by end of Q3 or the Q4. We have innovations starting to ramp up, and I think Carlos can give more color on that.
Carlos Abrams-Rivera:
Yes Brian, what I would add is that, first of all on the comment on private label. Private label shares trends actually have been flat since you looked at it. In fact since second half of 2022, even with increasing price gaps that we had after our price impact in February. So we have taken that pricing to protect our margins, and some branded competitors have not followed, but at the same time, we continue to stay diligent on the way we think about the business. Now, in the points that Andrew just mentioned, in terms of – as we think about going forward, why is it that we see the moderation of our improvement? I'll give you three reasons on the way kind of I look at it as we go into the second half of the year into 2024 in the U.S. retails. You know number one, we're investing more in marketing, we're launching more innovation, and we are lapping the pricing actions as we go into second half of the year. And just to unpack it one more level, if you think about the innovation that we are seeing right now, we are actually building momentum as we go into the year, as we are following this kind of two-pronged strategy innovation. First, you're going to see us continue to launch more disruptive innovation platforms, and that includes things like our NotCo line of plan-based offerings, the new Crisp from the Microwave, which delivers great taste and all the convenience, and the restaurant-to-retail platform, and you see that already with things like the IHOP® Coffee line. The second part of the innovation is also how do we take our existing brands into new spaces. Already, we introduced a new frozen Mac and Cheese. We are expanding our Delimex and Taco Bell into more spaces with the Mexican meals, and as we speak, we're also launching new Oscar Mayer scramblers as we continue to expand on the Brexit platform. So you see, it's comprehensive in terms of how we are approaching innovation in order to continue to shape the categories as we increase its shelf space and quality display as we go forward, and that's already paying us. And in fact, just to give you a factoid, if you look at our Lunchables, we are creating a new golden wall in Lunchables as we go into a second half, and we are seeing that in some of our top customers that increases about 40% our space within the shelf. So again, it's not only thinking through the kind of promotional event, but also what we're doing in terms of our driving, volume-driving activities that are important as we go forward.
Operator:
Thank you. One moment for our next question. Our next question comes from Pamela Kaufman with Morgan Stanley. You may proceed.
Pamela Kaufman :
Hi! Good morning.
Miguel Patricio:
Good morning.
Andre Maciel:
Good morning.
Pamela Kaufman :
In North America, you pointed to your organic sales growth below consumption in certain parts of the portfolio, like the GROW platform, Taste Elevation, Easy Meals. What's driving that gap, and are you seeing a change in how retailers are managing inventory levels or shelf space for your brands?
Miguel Patricio:
Let me start with the – thanks for the question. Let me start with the second part of that, which, what we're seeing right now is – if you look at the second quarter and what we know today, we believe retail inventory is actually in pretty good shape. In fact, on average, retail inventory for us was flat across the North America business, and what did happen, it was in truly isolated pockets and earlier in the quarter, so that we actually saw that through the quarter it continued to improve, and so there's no – I don't see that as an ongoing situation as we go forward and that has been proven as we go through the quarter, so. And I'm sorry, the first part of your question then was what?
Pamela Kaufman :
Why were your sales below consumption across some of your platforms?
Miguel Patricio:
Yes. No, thank you. You know, I think if you look at our GROW platforms, which continue to drive our priority and our strategy, those actually in consumption remain very strong. I think if you think about Taste Elevation growing 8% for the quarter, Easy Meals growing 6% in the quarter. In those cases, the difference between organic and our consumption were specifically in Easy Meals, where there was an inventory de-load in the beginning part of the quarter that as I said earlier, it continued to improve as we go into – as we go forward. And I think for us is, that remains – our strategy remains – the fact that the consumption continued to improve as we go through the quarter and the performance we saw in those, I think supports our continued focus on that strategy as we go into the second half of the year.
Pamela Kaufman :
Okay. Thank you.
Miguel Patricio:
Thank you.
Pamela Kaufman :
And just a follow-up question on your outlook for volumes improving in the back half. You pointed to moderating pricing growth as one of the drivers, but in the second quarter, pricing already moved past its peak, although volumes still softened. So why do you think that volumes will get better from here, considering the competitive environment and some of the macro headwinds you highlighted, like the student loan repayment resuming? And I guess just related to that, how much of a driver do you think that the innovation that you talked about can be for volumes? Thanks.
Andre Maciel:
Yes. Look, our price – our price in Q2 as you saw was close to 11%, and the reason why we saw higher elasticity and higher volume decline as I said before is because of the expanded price gaps. Now moving forward, these price gaps are not getting worse. If anything, they are slightly getting better. So as you head into the second half, as we continue to lap price, we still have valuable price that happened last year, so that you're going to be lapping starting now in Q3, and even we had another round that implemented Q4 last year. So we have two rounds of price still to lap in the United States alone. So beyond the pricing side, there are other things linked to our action plans that will help us to step up the share level that we are at today. I think Carlos can speak about that.
Carlos Abrams-Rivera:
The one thing I guess I would add to that too is that, if you think about innovation, it's not just kind of the launching innovation, but what the innovation allows you to actually perform in market. So when I mention things like us being able to improve our presence and expanding our shelving on things like Lunchables because of the innovation. And in Lunchables for example, we are going to new locations. So we're doing – already announced yesterday, we're doing pilots on taking Lunchables into the pro section; we're launching innovation in schools; we are expanding our presence in vending. All that actually helps us strengthen our overall kind of performance in stores. We also are doing that in Philadelphia cream cheese. If you think about a year – a year ago, this is actually going to be the first holiday season in which we're going to go into the holidays with full service on Philadelphia cream cheese and that's true for the last several years. So now we have an opportunity to actually truly kind of leverage our power of our brand, make sure we build that kind of our shelf display, as we go into this one of the most important seasons for Philadelphia business. And we also changed to that too in coffee. I mentioned earlier, the fact that we had a new line with IHOP in terms of bringing coffee, a new IHOP coffee into the stores. That actually allows us to also expand our coffee category into the stores and actually win additional spaces as we go into the second half of the year. So the innovation plays a couple of roles. It both attracts consumers and shapes our category to grow, but it also helps us expand our presence in order to increase the volume as well.
Andre Maciel :
So volume expected to improve as a function of lapping prices from last year. We still have two rounds to lap. Innovation ramping up. Shelf resets in the fall. That I think would be favorable to us, that's the expectation and service level recovery, particularly in cold cuts.
Pamela Kaufman :
Got it. Thank you.
Operator:
Thank you. One moment for questions. Our next question comes from Cody Ross with UBS. You may proceed.
Cody Ross :
Hi. Thank you for taking our questions. I just want to focus on gross margin and specifically your inflation outlook. What's driving you to move your inflation outlook lower this year?
Andre Maciel:
So commodities in general continue to come down, and as hedges roll off and our contracts get adjusted, some of them are based on indexes. We are seeing costs continue to move favorably, which has been allowing us to expand the gross margin, and by consequence has been allowing us to accelerate the investment behind the business, particularly in marketing, R&D and technology. [Cross Talk]
Cody Ross :
Any particular commodities?
Andre Maciel:
That are declining?
Cody Ross :
Yes. That you would call out, that’s driving that.
Andre Maciel:
I don't think there is a particular one. I mean our portfolio is large, there are so many commodities in the business. There is a general movement of commodities coming down. The exceptions to that sale are tomato, potato, that have bad crops, and sweetness. Other than that, we are seeing generally commodities moving favorably.
Cody Ross :
Understood. And then in light of the declining commodities or your outlook for inflation, do you think you took too much price, given you said you took price ahead of competitors and they have not followed? And then I'll pass it on.
Andre Maciel:
No. I would say…
Miguel Patricio:
Let me answer that one. I would do everything again. We’ve had very high inflation, and we are leaders in the vast majority of categories where we play, and it's our role as leaders to try to compensate these price increases with – this inflation with price increase. So I would do everything again. I mean, we can always go back on price if we think we have to or when we have to, but we had to lead price increases. So yes, that would be my answer to you.
Andre Maciel:
And the only thing I would say is remember that we never get to be very systematic in terms of pricing to offset the inflation, and that's what we have done. We have no price ahead of inflation. If you look at our gross margin in Q2, it's still slightly below 2021 levels. And the other thing that is worth mentioning in the gross margin, we showed that in prepared remarks. Our efficiency plan is trending very well, and we are ahead of – we are pacing ahead of the $500 million that we have said we’ll deliver by the year, so another good news.
Carlos Abrams-Rivera:
Let me build on that point from Andre. I think that the only sustainable way to keep increasing our investments behind the brand and to grow our volumes and shares for the future is by improving gross margins and investing back in marketing, R&D and technology, which is exactly what we are doing. Because we had very high, very good gross margin this quarter, we could increase marketing this quarter by 23%. We could increase R&D by 10%. We could increase our investments in technology. And as Andre said, that was possible because in one side, yes, we had price increases, but on the other side, because we are every month delivering more and more efficiencies in supply, we're excited with that part as well and that's my answer.
Andre Maciel :
And I expect that people noted the difference as well, how they are operating, because we have been intentionally opting to use those resources, to put back in the long term behind marketing and technology. We could have opted to be adding more promotions, but that would not make sense, because we’d be adding promotions to low return. We are thinking about the long term here. I hope people note the difference of how they are being – they are getting the big base very different.
Anne-Marie Megela :
And that will wrap it up for today's Q&A session. Thank you all for your questions. I will turn it over to Miguel, who will just kind of wrap up the call for us.
Miguel Patricio:
I just want to thank you all for the time and for the attention and the patience with us. So thank you so much, and hope to talk to you and to see you very soon.
Operator:
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.
Operator:
Good day and thank you for standing by. Welcome to The Kraft Heinz Company First Quarter Results. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] And be advised that today's conference is being recorded. I would now like to hand the conference over to Anne-Marie Megela, Head of Global Investor Relations. The floor is yours.
Anne-Marie Megela:
Thank you, and hello, everyone, and welcome to our Q&A session for our first quarter 2023 business update. During today's call, we may make forward-looking statements regarding our expectations for the future, including related to our business plans and expectations, strategy, efforts and investments and related timing and expected impacts. These statements are based on how we see things today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today's earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which exclude certain items from our financial results reported in accordance with GAAP. Please refer to today's earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com, under News and Events for a discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio, for some brief opening comments.
Miguel Patricio:
Well, thank you, Anne-Marie, and thank you, everyone, joining us today. We are proud, proud and confident. We are so confident that we are raising our guidance on EBITDA and earnings. We are so confident that we are increasing our investments in marketing and in R&D by $100 million to $150 million versus budget, which represents a solid double-digit growth versus previous year. These results are not a coincidence. They are because of our confidence. We have been consistently saying that we'll grow through emerging markets, and we grew 23% this quarter. We'll grow throughput service globally, and we grew about 29% this quarter, and we'll grow through our priority growth platforms in U.S., Easy Meals and Taste Elevation, where we had double-digit growth. The rest of the portfolio has to free up resources to invest in our strategy. These results are possible not only because of our strategy, but because of everything that is behind our strategy. Let me start with people. Today, we have a great team and very engaged team. Speed. Well, agility is a big word for us and the products that we have in place are transforming the company. In innovation, in supply, manufacturing, procurement, in sales, in logistics. And two good examples of that is innovation, where we have now a much stronger pipeline for the future and we reduced the time of innovating from three years to a couple of months, or in supply that through the pods plus the partnership with Microsoft and the usage of artificial intelligence, we are improving our planning, our service levels, reducing waste, reducing times. We are in a very different place today. And finally, efficiencies. When we announced 3 years ago, a $2 billion in 5 years of gross savings, there were a lot of people that were skeptical that represented $400 million per year. We not only delivered this number in 3 years in a row, but we are now increasing this bar to $500 million a year. With that, I have here with me today, Andre, our CFO; Carlos Abrams-Rivera, our Zone President for North America; and Rafael, our Zone President for International that are joining me. Please, we are ready for the Q&A.
Operator:
Thank you. [Operator Instructions] And our first question comes from Bryan Spillane with Bank of America. Please proceed.
Bryan Spillane:
I just wanted to ask, I guess, two questions related to the U.S. One is, I think as we kind of strip out the foodservice piece and look at what's underneath, it looks like there's a bit of a dismatch or mismatch, I should say, between kind of what we were seeing in the Nielsen data and what would have been reported underlying. So just trying to understand if there was anything there relative to timing of shipments or promotions that might have affected the cadence? And then, second, if you can just talk a little bit about in the U.S. specifically, kind of how you're seeing the promotional activity or the promotional environment as we kind of head into some of the big summer holidays? Is it intensified? Is it kind of in line with your expectations. Just kind of how you're seeing those summer holiday setup, please?
Miguel Patricio:
Andre, please.
Andre Maciel:
Look, when you look at the U.S. performance, I don't think there is nothing out of the normal happening in the quarter. The inventory load was immaterial given where already ended at the end of Q4, as we said before. So it's really a function of the sell-out and the foodservice, which performed very well in the quarter in the U.S. zone. So maybe people underappreciated a little bit of impact of that. I believe it has something to do also the fact that last year, with Omicron and things, everything was shut down. So that impacted the sellout in retail across in the industry at the beginning of the quarter, but also helped a lot of foodservice to have a very strong performance. When it comes to promotions. As we have said all along - well, it has all along, we expect an increasing promotional year to go. That's what has been in the guidance to the plan from the beginning, so nothing changing there from that regard. Obviously, not prudent way and always emphasizing that well for 2019 levels. And you see in remarks [ph], how well we are doing in terms of continuing to improve our ROI with the tools that we have in place. And so I will give some color to pass over to Carlos to give some color on the promotional environment.
Carlos Abrams-Rivera:
The one thing I guess I would add, Bryan, to what Andre just said is, as you mentioned, the ROI has continued to improve. But let me give you a little more color as to what's behind that. We have spoken about the agile scale and how that has reengineered kind of Kraft Heinz. And part of that is us creating ownable agile revenue management tools that actually allows us to improve the returns of our promotions. So like, for example, we have a trade management system that we created in-house, and it gives us real-time access to essentially over 10,000 promotional events. And then what we do is, we actually create digital tools that leverage that large amount of data to provide insights and recommendations in a very simple way. Now those solutions then help us to make sure that allows us to figure out what is the right depth of discount, what is the right time of the year and what are the right promotional tactics we have been doing. So if you look at our Q1 numbers, we saw about a 10-point improvement in ROI in this particular quarter versus what we saw a year ago. And it's about 15 points if you compare that to 2019 of Q1. So again, our ownable tools continue to help us make sure that we are driving that investment. So as we go forward, our continued focus is make sure that we invest in the business that we are focused on the renovation of our business and marketing, driving a stronger quality with those event-based activities that really have the high ROIs. And Raf, I don't know if anything you want to comment on what you're seeing in international promotions?
Rafael Oliveira:
It's not very different than what you described Carlos. I think, and what Andre mentioned, you might see a bit of an increase. We will see a bit of an increase in some marketing and promotional activity through the year to go, but nothing significant that is not included in our guidance.
Operator:
[Operator Instructions]. One moment for the next, and it comes from the line of Andrew Lazar with Barclays. Please go ahead.
Andrew Lazar:
I think you outperformed expectations, obviously, in the first quarter on organic sales growth and maintained the full year outlook, I guess, potentially implying slower go-forward trends maybe than originally planned for. Is there something you're seeing in the market that necessitates this adjustment? Or is this more a function of sort of conservatism? And I appreciate the fair outlook is already above your sort of long-term algorithm?
Miguel Patricio:
Andre, maybe you want to answer that question.
Andre Maciel:
So there is nothing that changed expectation. We are holding the guidance in top line. And if I look at versus what I believe market was expecting, we over delivered quite a lot in the international zone, which I think people still -- they don't fully appreciate the impact of emerging markets growth in our portfolio and the food service portion of the international market on portfolio as well. They've been performing extremely well, as Miguel indicated and they continue to do. So momentum is very solid. When it comes to the U.S., nothing changes in our internal expectations. We just see that at this moment is good to be prudent. It isn't macroeconomic uncertainties about interest rates and our consumers might expand on that, but nothing special.
Operator:
Thank you. One moment for our next question, please. And it comes from the line of Ken Goldman with JPMorgan. Please proceed.
Ken Goldman:
There's been some anecdotal evidence that consumers are beginning to trade down in terms of where they're doing their grocery shopping, either going from premium channel to more mainstream or mainstream to discount. I'm curious if this is something you're starting to see as well, even if it's just on the margin. And if so, is it in any way, I guess, informing your decisions about product mix, new products, things like that?
Miguel Patricio:
Maybe Andre and Carlos can comment.
Andre Maciel:
So as you have seen since last year, the channel migration has started. So we don't see like a normal accelerated trend over that. We have seen consistently now for several months, there's the other channel and the mass merchandising gaining ground consistently. And as this is not a new phenomenon, we have been prepared for that for a while. So I'll pass to Carlos to talk about the panel activities we are doing in those channels, but we don't see anything abnormal happening. If anything, it's expected.
Carlos Abrams-Rivera:
Yes. What I would add in terms of color, I guess, first in retail, I mean there have been some channel shifting which we expected. And for the lower-income consumers, this means kind of moving to more value-focused retailers or into dollar channel. And as Andre said, we anticipated this. Now for high-income consumer, that also means thinking about what are the places that it can go in instead of maybe the specialty retailers to more traditional grocery and club. And for us, what we're looking to do is actually making sure that we have the right solutions for those that are respective channels. So whether that is more club size packagings and brands like Mac & Cheese and JELL-O and adding more dollar SKUs, so that consumers who are stretched are actually able to stay within the category. And then, as we talked earlier, being savvy about how we go about our promotional activities in certain categories so that we can, in fact, be there with consumers with the right overall kind of meal solution. So if you think about what a grilled cheese sandwich can do with Kraft singles, what Kraft Mac & Cheese can do in terms of families, what else [kind of] [ph] others can do, us being able to be there for those kind of meal solutions is part of the answer as well. The one other thing I would say is, if you look at that same channel shift within foodservice, we're also making sure that we are adjusting, too, for that. We are seeing how our business continues to grow in QSR and for us is continued to grow that business. And we are doing that and we're growing share of that business as well. So it's making sure that our consumers are shifting to from certain restaurants to QSR. We are making sure that we are there for them too, to continue to drive our products and continue to drive our growth, which is the way it resulted in Q1. So thank you for the question, Ken.
Operator:
Thank you. One moment for our next question, please. And it comes from the line of Jason English with Goldman Sachs. Please proceed.
Jason English:
Two quick questions. First, the gross margin outlook for the year. Great to see it moving up. It implies that your gross margin for the year is going to look a lot like your first quarter, which would, of course, market end to what has been like a sequential build with every quarter moving higher. I guess my question is, why would that be the case, especially given the cost inflation appears to be moderating.
Andre Maciel:
Sorry, Jason, could you repeat the question talking about the trajectory of the gross margin throughout the year?
Jason English:
Yes. Gross margin has been building sequentially, right? You did have a chart in one of your slides showing every quarter moving higher. Your full year guidance implies that it kind of goes sideways. So you're going to finish the year at a margin rate very comparable to the first quarter. So my question is, why shouldn't we expect it to continue to grind a little higher as cost inflation moderates?
Andre Maciel:
No, the gross margin, we've increased a little bit throughout the next quarter. So we should see Q4 will be the highest one. Q2 goes a little bit sideways that is a component of mix in our portfolio as well, given the type of products that sell more during Q1 and Q4 in comparison to last sold in December. But beyond that, no, because the costs are continued to ease. We put a lot of price in the middle of the quarter. So we have two reflection of that now in Q2. But remember as well, and then I'm going to talk to that something from next year, right? But no, the gross margin will gradually increase throughout the year. And expectation is a little bit because of product mix, which is not seasonality.
Jason English:
Yes. That's helpful. I appreciate that. And then free cash flow, can you tell us what your outlook is for the full year in terms of conversion or level, however you want to communicate that. And I know you talked about working inventory down. It built a lot last year, and obviously, there's still a heavy usage of cash again in the first quarter. How much of that do you think we can get back out over the course of this year? Or do we have to kind of bleed into next year before we can normalize those levels?
Andre Maciel:
Yes. So free cash flow, as we said last quarter, we expect this year to close in the 75% to 80% range, which is in line with our plan. We even talk about that in CAGNY. And then, we expect by 2025 to go up to 100%. This has to do mainly with the CapEx ramp-up that we have done this year and next year, which is close to 4% and then expect to wind down. Working capital was a drag last year and in Q1 was also a negative. We prioritized service-level recovery because I mean, the payback is obviously there. What I can tell you is we have a very robust plan, very robust plan to bring the inventory down to level before. We have been working with buffers. I mean, as everybody in the industry does, given other circumstances about supply chain volatility and resilience. But we have a very clear line of glide path to break it down throughout the year. So the expectation for inventory is to land the year at similar levels to very well the pre-pandemic level as a percentage of COGS.
Operator:
One moment for our next question, please. And it comes the from line of John Baumgartner with Mizuho Securities.
John Baumgartner:
I wanted to come back to promotion in the U.S., Carlos. There were a few categories that drove the bulk of U.S. share loss in Q1. But I think those are also categories where your promotion levels really seem below branded competitors. So is it fair to isolate the share losses to reduce promo and lingering supply chain issues? Or are there other factors employed outside of promo and supply chain?
Carlos Abrams-Rivera:
No, John. I think there's a fair assessment. But I guess, let me start with the fact that as we think about growing the business, we have a very disciplined approach of how we're going to do that. So as Miguel mentioned, we're going to focus on our growth platforms and the growth they have in our portfolio. We're going to make sure we're building innovation that's disruptive and that we continue to adapt the core to the consumer trends, and we're going to manage the margin with efficiency to reinvest in the business with double-digit investments in marketing, technology and R&D. And as you said, there are a few kind of categories where we saw a slowdown. And let me remind you, too, that we took pricing in the middle of the quarter as we were catching up to margins. So if you think about a couple of those categories, let me highlight a couple of them. One, Kraft Cheese, for example We did see some supply chain challenges that we had in the quarter. Those are things that prevented us from really taking advantage of the eastern time period and in fact, we are now in a position that will be better off as we go into the year to go. Another one, I'll tell you with cold cuts in which we began the year with a low inventory situation in our business. And again, as we think about cold cuts by the end of the summer, we should be in a much better place in terms of complete supply in the overall business. So that sense of the short-term supply constraint -- well assessment of how we see the quarter as well. The one thing I would add too is that there are places where categories, we're simply not going to be chasing volume down. So if you think about bacon, it's a category that probably was about a point of headwind when you look at the data and consumer data, but we are simply not going to be chasing volume that is not profitable. So that gives you a sense about how kind of we're looking at business and what drove the first quarter.
John Baumgartner:
Okay. Thanks, Carlos. And on the international side, your categories, I guess, historically, your category has been pretty defensive in terms of demand or economic weakness. And I'm curious, if you're doing a lot of good things, ramping distribution, launching new products. But as you transform the business with growth in food service, the new sauces, the BEES partnership with ABI, how do you think about the marginal structure? Are these new outlets and products introducing greater volatility into the business? Or do they benefit you and that they reduce some of the impact of private label and price sensitivities in places like the U.K. and Europe. How do you think about the net resilience you're building outside the U.S.? Thank you.
Andre Maciel:
Rafael, do you want to answer that one?
Rafael Oliveira:
Yes. Well, happy to. I think we need to differentiate a bit how we're growing in emerging markets and the developed markets across international. I think I mean, what you described probably applies a lot to the developed market because as you know, has been talking about, across emerging markets, we are growing significantly and the go-to-market and the opportunity having execution of this go-to-market has been significant and continues to be. On the developed market, I mean it's a mix. I mean we've been renovating our portfolio significantly in all the base specialty mentioned Europe. And then launching the products that have been incremental, not only in [indiscernible], Easy Meals category. Like those are the two platforms that we've been growing, especially the sauces of Taste Elevation. So this has been the focus. I mean right now is delivering the results that we expect and again, providing the gains that we need and the resources from the core and the innovation growth that comes from those introductions.
Andre Maciel:
And just to add to that, if you remember, again international zone, we have developed marketing by emerging markets, right, emerging markets, 10% of our business. We expect to grow double digits like we have been doing. As a decent plant about expanding distribution, but it has to be better in a profitable way. And you might have noticed in the prepared remarks that since we start to require from our emerging markets, a certain level of minimum ROIC or NDA, I think we're seeing a fairly healthy balance between top and bottom line. And we saw very significant gross margin expansion in emerging markets across the board in the quarter. And I think with expectation to continue to improve. So we feel very good at part of the investments that Miguel has said about $150 million, which is going across market, R&D, lead technology and in some cases, sales headcount. But in the case of the emerging markets, we are accelerating the go-to-market expansion. Again, we always keep our stability top of mind here. We don't want to grow without delivering levering returns. And on the developed markets, not only in the U.S. but also in selected countries in developed, we are using part of these incremental investments to restate marketing levels and accelerate in some cases the innovation agenda. So it's still very good because that allow us to continue to build the future growth of the company.
Miguel Patricio:
Let me mention one thing that you said that you mentioned that entering new categories with innovation, you're right. I mean we launched in U.K. Heinz pasta sauce. And in a couple of months, we achieved 7% share, and we continue growing. We just launched a vodka pasta sauce with Absolut that is being extremely successful in the market. But it's not only in Europe. I mean if you look at the profile of innovation that we are having right now in the U.S., it's very different from the past. In the past, we had a lot of innovation but really not incremental, it's very cannibalistic. I just think about what we've been launching, like NotCo that we are going to -- it's going to be national during the summertime. It's basically 80% incremental to the category or just spices that we just launched in the U.S. through direct-to-consumer, which is spices, which is a huge market where we don't play today. Our Tingly Ted's that we are launching globally throughout the year that is in hot sauces that is a pretty growing category that we will not play or even Kraft Mac & Cheese frozen that we are launching, that we are a leader with Kraft Mac & Cheese. We have a very strong portfolio of frozen, but we didn't have an option of Kraft Mac & Cheese frozen. And I can continue this list and tell you about Home Bake and increased Home microwave, really, really incremental innovation that will start to change the profile of innovation in our company.
Anne-Marie Megela:
Operator, we have time for one more question.
Operator:
Thank you. One moment please. And the question comes from Stephen Powers with Deutsche Bank.
Stephen Powers:
I just wanted to follow up on the supply topic. It sounds like you've made good headway and have good visibility to improvements going forward. But I guess, just framing that, is there a way to think about what the supply challenges in the first quarter cost you? And then as you move forward with those supply bottlenecks resolved, do you kind of resume a more normal growth trajectory in those categories? Were those issues behind you? Do you accelerate ketchup over the next couple of quarters as you dig out of the hole? Or is it more prudent for us to think about a more gradual ramp of recovery, again, as those issues abate. Thank you.
Miguel Patricio:
Andre, maybe Carlos then.
Andre Maciel:
Look, we obviously expect as some of the solutions, [indiscernible] Carlos indicated, we expect over time to be review the inventory at the retailer and that should come together with some improvement in the top-line performance. But again, it's all compensated in our guidance here. Remember that our priority in the U.S. is to grow in the growth platforms. and the priority growth platform have performed very well in the first quarter, particularly Taste Elevation and Easy Meals. But we expect [indiscernible] to improve their performance all the year as those problems get behind us. In other categories like in meat, as Carlos also said, not necessarily we're going to be a strong acceleration in growth because we're also trying to be prudent about having the profitability there. So it's about having the right balance but yes.
Carlos Abrams-Rivera:
Just a minute. Not much to add. What I would say is, we continue to see the improvement in service level. So just to give you a kind of a framework last year. I think at this time of the year, we were kind of in the mid-80s. In the mid-90s actually closer to the high levels of 90s, so as we exit the first quarter. So I feel like we do have a couple of categories that I mentioned earlier, where we had some isolated challenges. But overall, the business we are sectoring the right trajectory to continue to service the business the right way as we go forward.
Anne-Marie Megela:
Operator, that will be it for the Q&A session. I'd like to turn it over to Miguel for some closing comments.
Miguel Patricio:
All right. I just want to thank you for the time you spent with us and looking forward to sharing more information and more results with you. Thank you so much.
Operator:
Thank you. And with that, we conclude today's conference call. Thank you for your participation. You may now disconnect.
Operator:
Good day, and thank you for standing by. Welcome to The Kraft Heinz Company Fourth Quarter Results Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] I'd now like to hand the conference over to your speaker today, Anne-Marie Megela. Please go ahead.
Anne-Marie Megela:
Thank you, and hello, everyone. This is Anne-Marie Megela, Head of Global Investor Relations at The Kraft Heinz Company, and welcome to our Q&A session for our fourth quarter 2022 business update. During today's call, we may make forward-looking statements regarding our expectations for the future, including related to our business plans and expectations, strategy, efforts and investments and related timing and expected impacts. These statements are based on how we see things today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today's earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which exclude certain items from our financial results reported in accordance with GAAP. Please refer to today's earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com under News & Events for a discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures. Before we begin, I'm now going to hand it over to CEO, Miguel Patricio, for some brief opening comments.
Miguel Patricio:
Thank you, Anne-Marie, and thank you, everyone, for joining us here today. Let me first take a moment to say, how proud I am of Kraft Heinz team. We have come so far on our transformation journey. It's quite amazing. And the fourth quarter was no exception. You can see the momentum building across our business, service levels and market share trends are improving. Base volumes are positive. We are outpacing the competition in foodservice and emerging markets and by a lot. And importantly, we continue to invest for growth. Once again, we have unlocked efficiencies over $400 million this year, and this allow us to invest in new tools and capabilities for our teams, a new product innovation for our consumers. From a pricing perspective, 99% of all needed pricing has already been announced for 2023. As we look to the rest of the year, we have no current plan to announce new pricing in North America, Europe, Latin America and most of Asia. I am very optimistic. I'm very excited about how we are positioned to deliver long-term sustainable growth. With that, I’ll ask Andre, Carlos and Rafael to join me. So let's open the call for the Q&A.
Operator:
[Operator Instructions]. Our first question comes from Andrew Lazar with Barclays.
Andrew Lazar:
Great. Thanks. Good morning, everybody. Your EBITDA guidance for fiscal '23 excluding the impact from the 53rd week is actually in line with your long term algorithm. And when you detailed this, I guess at CAGNY a year ago, you sort of I think said it would take multiple years to reach this level of growth. So I guess in this regard, I'm trying to get a sense of whether -- if I have this right, whether you are ahead of schedule? And if so, what you attribute it to? Like, what's gone better or faster maybe than you anticipated? And I guess most importantly, are you in a place where you see this level of growth now as more sustainable? Thank you.
Miguel Patricio:
Thank you, Andrew, for the question. Andre, could you answer this question?
Andre Maciel:
Sure. Hi, Andrew. Good morning again. And thanks for the question and thanks a lot for noticing it. In fact, we feel very proud about what we have been achieving as a company. And I think in 2023, we will mark another step-up in our performance. And as we all notice, we are on the long-term algorithm already on net sales and also on EBITDA, if we remove the effects from currency and from the 53rd week. And I think this is the best way to show that transformation is working through results, right? And it's good to see how 2022 that we finished in very strong momentum, how that's translating into a stronger performance in 2023. This is a consequence of our market share in the U.S. continuing to improve. Still negative but improving, as foodservice continues to deliver at high at above 30%, emerging markets growing double-digits in a strong rate. So all these, in terms of growth, are working in our favor. Supply chain efficiencies continue to happen. And in 2023, as you might have noticed in guidance, we are expanding gross margin and see our path to go back to 2019 levels, which is allowing us to continue to increase the investment in the business for growth. So we are in 2023 increasing investments behind marketing, technology and people, which are critical levers for us to fuel the growth of the company. So we feel good about, where we are moving. We still want to do, but we will.
Operator:
One moment for our next question. Our next question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
Thanks, operator. Good morning, everyone. My question is about just the free cash flow, and I have a couple of questions related to that. I guess the first is just simply, Andre, can you give us a little bit more insight in terms of, I guess, the inventory build? Is it finished goods inventory? Is it raw materials, the decision to do that? And I guess, in the prepared remarks, it's tied to service level. So are you going to need to carry elevated inventories through '23? Is my first question.
Andre Maciel:
Sure. Thanks for the question. Look, as we said, as you have seen throughout 2022, we had to rebuild inventory. Our case fill rate at the end of '21 was in the low 80s, which is extremely low. So we had a lot of recovery to do. So you have seen throughout the year, the effect of us build inventory. Keep in mind that we finished 2022 is still in the low 90s. So it's still not what retailers are expecting it should be and what we expect ourselves should be. Being said that, we do have, compared to historical levels, higher inventory coverage in average in raw and package materials, also, which is normal because we're also trying to build the buffers given all the volatility and uncertainty. So we expect that those raw and package materials should decline over time, including starting in 2023. And in finished goods, even though we need to increase inventory in certain spots where the inventory service levels are still low, we still have a lot of opportunity to rebalance our inventory across the network. I think one of the consequences of the pandemic, the demand volatility is that we started to have inventory straight in the wrong warehouses to meet the demand. And that takes time to sort itself out, right, because of actual cost of product and shipping items across the network. So because of these effects and all the investments that we have made in the past two years to automate demand forecast, we are investing a lot of resources in better supply planning. We are -- we have a big project starting -- that already started to network simplification. So the combination of these investments, plus the rebalance of the network, plus we going back to the more historical levels of averaging raw and package materials should start to system recovering inventory starting '23, but -- or into the future.
Bryan Spillane :
So I guess this was kind of bridging that now to maybe how we should be thinking about free cash flow and free cash flow conversion for '23. Can you give us a little bit of perspective on, I guess, capital spending? Will inventory or working capital be a tailwind? Like can we get back to more normal free cash flow conversion in '23? Or is it still going to be somewhat, I guess, subdued relative to previous years?
Andre Maciel :
So free cash flow will be better than 2022. We were still not going to be in the long-term algorithm of 100%, and that's in great part because of CapEx investments. As we have said as well during -- when we unveiled the long-term algorithm, we are investing for growth. And we have stepped up investment in CapEx. You have seen in 2022, we are spending a little more than $900 million, which is a big increase versus $700 million, $750 million that were in the past. We are ramping up this again in 2023 and 2024 as part of our long-term plan. And then we should go back down to closer to 3.5% of net sales starting 2025. That's the current perspective. So when the CapEx starts to come down, that will help us to give the step-up change to go back to achieve the 100% as we said the long-term outlook. So this year, I mean -- if you want to expect something this year, it should be like about 80% or so is going to have addressable back in line.
Operator:
Our next question comes from Chris Growe with Stifel.
Chris Growe:
I just had a question for you in relation to promotional spending. And you had some data and some charts that showed it was down since 2019 and down more than your branded competition. I just want to get a sense of -- do you expect to increase that? Is that kind of tied to service levels as those improved throughout the year? And then also to better understand what's the appropriate bogey for that level of rebuilding promotional spending? So what portion of that 5% decline you show in 2019 should rebuild? You've got some good data and capabilities now. Can you be more efficient with promotional spending? I think the answer is yes, but just want to get a little more color on that.
Miguel Patricio :
Maybe, Andre, you can start and then Carlos comment specifically in U.S.
Andre Maciel :
Yes. So -- and thanks for the question. We have increased trade investment in a very significant way from 2017 to '19, more than $1 billion in the United States alone. So we have restarted from a very high base. We increased late 2019. We created a centralized revenue management organization. We have more than 50 people fully dedicated to that in North America alone, and we have started to gathering power of our sales organization. We put a lot of discipline and science behind making promotional decisions in a way that benefits us and retailers. And you have seen a lot of that coming to fruition now in the results of the last three years. That is obviously an impact from service level as well. But just to put in perspective, if you look at Q4 volume sold on promotion, we had about 24% of volume sold on promotion in Q4 '22. That's higher than 2021, but above 23% as a 2 percentage point in the past, still lower than the branded competitors in our categories. But in 2019, it was 34%. So that's too much. And if you look at where we are right now in terms of promotional investments, we still have a significant amount of promotions that have negative ROIs. So it's not about cutting promotions, it's about deploying it in a smarter way. So we are in the journey, and we have seen the results from that, but there's still a lot of opportunities for us to go ahead. We will deploy it, and want it step-increasing. It is not for me to give you a precise number of where this is going to land. But what I can tell you with confidence is that we're not going to get anywhere close to 2019 levels.
Carlos Abrams-Rivera :
Yes. Let me -- it's Carlos here, Chris. Listen, what I would say is just building on some of the comments that Andre just mentioned is that as we think about promotional activity going forward, it really is about being surgical about how we invest those promotion dollars. Thinking through making them around event-based activity. So that way, we are thinking through how do we make sure that we are driving the best utilization of that particular event versus a price-based activity. And I think what happens then is it allows us to actually make sure we are focused in terms of driving positive ROIs. And I think if you -- as you heard from Andre, we have made a huge thrive from where we went to 2019, and we're not going back. In fact, when you look at some of our focus on improving the ROI of our programs, today, on average, if you think of 2022 versus 2019, we've actually tripled the level of ROI returns of our promotions from three years ago. So again, it is a signal that all the investments we're doing in terms of revenue management are agile still work in terms of better understanding how to read the data and how to utilize our funding is actually driving specifically better ROI in every funding that we're doing.
Operator:
Our next question comes from Cody Ross with UBS.
Cody Ross:
Just a quick question around your organic sales guidance. You guided 2023 organic sales growth of 4% to 6%. Based on wraparound pricing from 2022 and the incremental price that you discussed for 2023, we estimate that your volume growth assumption is flat to down low single digits. Is that correct? And then if so, what gives you the confidence that elasticity will remain so low as we move throughout the year?
Miguel Patricio :
Andre?
Andre Maciel :
Yes. Hi, Cody, thanks for the question. So as well noted, we are finishing Q4 growing about 10%. And we just have a new round of price that we just implemented. So that certainly has a positive effect in the first half of the year. We expect gradually throughout the year for us to be -- as we circulate the price increases from last year that we end up landing in the second half on something closer to our long-term growth algorithm, okay? Being said that, the growth in 2023 is all driven by price. So volume is still negative. Obviously, it improves throughout the quarters as we start to lap the prices. But even at the end of the year, will still be negative. That's something that as we think about the future, it's not the negative balance that we want. We want a good balance as we think about top line growth between price and volume. And we're going to talk a lot about that the next week in CAGNY. We have contemplated the guidance and increased level of elasticity compared to what we saw in 2022, but still not the way up to the historical levels. In terms of what gives confidence. So you saw the sell-out for the industry to our Q4 was still very strong. In fact, if you look at sell-out elastic, just looking at price and volume based on the sell-out, Q4 was better than any other quarter in the year. Now we obviously need to -- we need to keep actively monitoring and we are because throughout this year, we can see maybe consumers will change the behavior. Carlos, do you want to comment something on that?
Carlos Abrams-Rivera :
The one thing I would add there, Cody, is the fact that we also are making sure that we continue to expand in terms of -- in the number of formats and price points that we offer within our categories to make sure we maintain the consumers that have been with us over the last couple of years. So that is -- means that if you look at the data, for example, in Q4, those earnings over $100,000 in consumers, actually with that particular group, we actually grew over 13% in terms of consumption. And at the same time, we're making sure that as consumers going to club, we are actually increasing the number of offerings, whether it's Mac & Cheese and JELL-O in terms of club and those consumers are going to dollar stores, we're actually improving the number of SKUs that we have available to them. So that way, there's a point in which they can come into the category and those who are choosing to look at value in terms of club sizes, we also have those formats. So it is for us to be agile in terms of how we think about the consumer continue to change, and we've been having an offer that provides the best value for them regardless of the socioeconomic situation.
Operator:
Our next question comes from Ken Goldman with JPMorgan.
Ken Goldman :
Just hoping to get a better sense of the magnitude of the gross margin improvement you're expecting this year. And besides the obvious ones in terms of the cadence of inflation, if there's any considerations we should have about maybe the timing from quarter-to-quarter of that improvement?
Miguel Patricio :
Andre, please?
Andre Maciel :
Hi, Ken. Good morning. Thanks for the question. You have seen that in Q4, we happened to have -- that we said we would have a relevant sequential improvement, which put us in Q4 in line with the 2019 gross margins. We expect in Q1 to maybe the gross margin to go a little bit down as we have contracts that are getting renewed and some inflation that was not passed over to us last year, now is going to affect us. And we had that contemplated in our guidance. But then -- but you should expect somewhere close to flattish in Q1 compared to prior year and from there you should start to see expansion on a year-over-year basis. In terms of a ballpark, you should think about 50 bps to 100 bps, so on magnitude of gross margin expansion, which that is what's allowing us to increase investments behind marketing, technology and people, which are so important to us.
Operator:
Our next question comes from Pamela Kaufman of Morgan Stanley.
Pamela Kaufman :
Can you talk about the competitive dynamics within your categories? In the prepared remarks, you indicated that private label share is increasing, but that is primarily coming from your branded competitors. So maybe if you could just elaborate on what you're seeing there? That would be helpful.
Miguel Patricio :
Maybe Andre and Carlos can comment on that.
Carlos Abrams-Rivera :
Sure. Let me start. Thank you for the question, by the way. As you saw, and let me speak for the North America business first, and then maybe Andre can give you his perspective over other company. We do see the continued share improvements as we continue to go forward. I mean, in Q4, you saw that misadjusted share actually improved by 20 basis points. And when you look at the market share that is now misadjusted in December, it actually was flat. And what we're seeing is that the bet that we're making in terms of continuing to invest in our businesses in terms of renovating our key products, making sure we're invest in innovation, make sure we invest in our marketing, that actually is paying us. So when you see that in terms of those particular platforms and brands that we want to continue to drive our growth are, in fact, driving the share improvements as well, whether that is in places like Lunchables, in places like Kraft Cheese, in places like Heinz Ketchup, Mac & Cheese, all those going to drive actually positive shares as you look at Q4. So for us is, how do we continue to make sure we're built on those. At the same time, that we are also making sure we have relatively the potential still some supply chain constraints that we have in a couple of categories. So for us, it's making sure that as we are driving the investments that we're making in the brands, that those are, in fact, already transferring into share improvements and now making sure that we are continuing to support the brands that are still a little bit challenged in terms of supply chain so that we can, in fact, unleash the continued growth of our retail environment.
Miguel Patricio:
Andre, do you want to talk about is there anything you would like to add from an international standpoint on this question?
Andre Maciel :
Probably the only thing is that we have to look a bit of different regions, right? Because I mean in Europe, indeed, the situation is a bit tougher from a private label perspective, growing more. I mean the price gap has been widening, although the private label has been put in price the same, but the gap has been widened. I mean, we have put a lot of initiatives in place like relaunching value brands where we are not like we didn't have to -- like HP being an example, that is in the fast process category. So -- and then also do a lot of activities in price spec architecture. So this is like -- it's really keeping us strong, especially versus branded competition. But then in the rest of the world, in emerging markets, specifically, you don't see that much of private label issue and we continue to gain share.
Miguel Patricio :
Okay. Yes. Just to put it in perspective, retail in Europe is about 5% of our business, and that's what Rafael was talking about. I just want to add to these points that 2/3 of our growth are coming from emerging markets and from foodservice. And on these two channels, we continue gaining share and growing in a very, very positive way, double digit?
Operator:
Our next question comes from Stephen Powers with Deutsche Bank.
Stephen Powers :
Two questions. The first one is on service levels and fill rates. On Slide 16, you got -- you show how you've seen improvement in the fourth quarter, really every month within the fourth quarter. I guess question is -- number one on this is, just has that improvement continued into '23 thus far? And what have you really assumed sort of as the base case for '23 relative to the ultimate goal of getting back to the high 90s. Is that an assumption in the guidance? Or is that more of an aspiration to have some less than allowances in the outlook?
Carlos Abrams-Rivera :
It's Carlos. Let me comment. So to give you a perspective, I guess, the way we see it kind of in North America, as you said, we are, in fact, seeing progress in our supply chain and our service level. In fact, when I look at December numbers, those were the highest service levels we had across the entire year. Now at the same time, we are still seeing the industry having continued to see some challenges, particularly upstream when you think about ingredients and some packaging materials. Now as we go forward, our goal is, in fact, to get to the kind of service levels that our customers and we did towards the end of the year. I think for us, what we are seeing is that the recovery in some of the ingredients and packages, it comes in very asymmetrical. So if you think about for us, we're still with the remnant of the avian flu and the impact that, that had in terms of the industry, in some of our business in [indiscernible] and in places like in our cream cheese soft business where some packaging materials have been a challenge. And those -- so those are the type of things that now we're working through. It's places where, in fact, while most things are beginning to come in the terms of more stable supply chain, there are still a couple of places where we are seeing some of those kind of challenges. At the same time, our team is making sure that we are adapting to every situation that's happening. And I'll give you an example of that, which is, as you saw, the price of eggs go so high, we need to make sure that we also are adapting the products that go with eggs. So a product like Just Crack an Egg, we need to make sure we actually brought down the inventories to make sure that understand that consumers may not be having a reduced demand on that type of product. So we are both focused on how do we make sure we continue to drive that service levels towards the 98%, which is our goal. And then secondly is making sure that as we do that, we are agile in term responding to those specifically ingredients that may be challenged in the short term, but that we see improving significantly as we exit 2023.
Stephen Powers :
Okay. Great. If I could follow up also -- sorry.
Miguel Patricio :
Go ahead.
Stephen Powers :
I was just going to ask if I could follow up on the elasticity point that you've been talking about. You also exited the year with elasticity sort of at their most favorable point, just kind of going off the data on Slide 9. You've obviously talked about assumption of those elasticities sort of normalize directionally through '23. I guess the question is just what's your base case assumption of the pacing of that normalization? And you talk about an ultimate assumption of not going all the way back to historical elasticity. So just how do we think about that as we expect '23 to be sort of the mirror image of '22 from an elasticity standpoint? Or any more color you can offer around that would be great.
Miguel Patricio :
Andre?
Andre Maciel :
Yes. So look, as we have said, right, we contemplated the guidance that elasticities gradually go back to the historical levels, and we expect historical levels in the guidance to be established towards the end of the year. And we expect Q1 to be the way that we contemplated now to be a little worse than it was in Q4, and again, it goes -- if you want to think about that linearly going back to historical levels towards the end of the year. There are obviously things that we keep a close eye on, like we are obviously fully aware and have put the actions in place on its net reduction in the subsidies, which is happening when that has implications and we are ready for that. So I mean we are monitoring each of those things, right? But we believe that elasticities will normally graduate back to the historic plans.
Andre Maciel:
Carlos, do you want to say anything about the actions that you're taking?
Carlos Abrams-Rivera :
Yes, I think for us, Andre said, we have seen this coming. So for us, it's making sure that we continue to provide great value to consumers regardless of the situation they're in. And I think as I mentioned earlier, for us, it is making sure we use kind of the full price size architecture in terms of options for consumers so that make sure that we also maintain them in the franchise. And that we talked about in terms of our promotion levels, we're using much more rigorous way in which we can understand the ROIs of investments so that consumers are looking for particular events, whether it's certain key holidays and so forth. We are present but in a way that actually allows us to be in a much more positive ROI than in the past. So it is part of what we see. And like Andre said, in North America, we have seen -- our stance right now is that by the end of the year, we'll go back to historical levels. And we are -- that's the way kind of rebuilding our guidance as we think about 2023.
Anne-Marie Megela:
Operator, we will take one more question.
Operator:
Sure. One moment for our next question. Our next question comes from Michael Lavery with Piper Sandler.
Michael Lavery :
I just wanted to drill into your foodservice growth pillar a little bit more. In Slide 13 or 12, I guess it is interesting with some color here. Can you just unpack a little bit of how you're gaining share relative to competitors? Is it new items in existing customers? Is it broadening your distribution into new accounts? And -- is it -- are those customers gaining share? I'm sure there's some components of maybe a few different things. But what's the primary driver of outperformance there?
Miguel Patricio:
Michael, we are having a great momentum in foodservice across the globe, both on U.S. and -- or North America and the international zone. So I will ask Carlos and then Rafael to comment.
Carlos Abrams-Rivera :
Yes. And I would say North America, I would say, is -- in the items that you mentioned, it's all of them. So we grew in the Q4, we grew about almost more than 20%, and we actually gained share. And for me, the way I kind of look at it is the investments that we have put in place are paying us. So we have put new leadership in place. We have simplified our portfolio significantly, reducing almost 50% of the number of SKUs that we had only a couple of years ago. We have renovated our foodservice portfolio. We're bolstering kind of our sales team to make sure they drive distribution in the right places. And more importantly, we're also investing in capacity to make sure we support that growing demand. So as we look forward -- and just to give you a sense of the opportunity here is we still are only in 25 or top 50 QSR in the U.S. So we know that everything that we're doing continues to be an opportunity for us to further drive growth. And then going back specifically to your question is already what we have seen is that we are in fact expanding distribution across all areas of foodservice. We are winning with distributors. So we're actually expanding with key distributors at present. We're actually also expanding with no commercial accounts. So if you think about hospitalities and particular distributors who service those kind of non-commercial businesses, we have also made an effort against those, and those are working. We have expanded in new restaurants, with things like Fast Casual, think about from -- that is a type of restaurants that we actually have now increased the number of items we sell into them. And QSR, which continues to be a focus for us as a company. From Papa John to Pollo Tropical are places in which we are actually now expanding the number of SKUs we sell into. So it's an area that we continue to be bullish on, and we -- and why one of the places that we feel that we can be winning globally. And with that, I mean Rafael, if you want to build on the...
Miguel Patricio:
Before, Rafael, I'll just build on one thing Carlos mentioned. One of the reasons of our improvement in growth as well is capacity. We've been investing throughout these years on capacity on foodservice, and we continue to do so. So now in May, we will have an extra 25% capacity in the U.S. on pouches and we'll have 50% more capacity on paper and squeeze, which are absolutely critical items for the growth of foodservice. With that in mind, Rafael, please go ahead.
Rafael Oliveira :
Sure. Carlos, has been already said about our bright spot of foodservice. And I guess you'll see next week on CAGNY, we're going to go deeper on the reasons for success. But I would say two things that are adding up on the international front where we are winning. And indeed, they are growing a lot and winning big timeshare in foodservice. One is global partnerships. We're really leveraging our scale and then global capabilities to offer our partners like more insights and customized solutions. Remember, many times, we compete with local players, but we're having this global insight makes a big difference for us to test innovation on market and when successful scale up to additional markets. And we've been building this model and replicating consistently across the globe and it’s working really well. The second point is what we call the chef-led model. I mean that could be called our secret sauce, let's say, in foodservice. The strategy evolves around like talent chefs. I mean, basically, if you don't have a chef it's very easy to be on a discussion of price-led discussion basically transactional only. And when we bring our chef to the conversation, we're really partnering with the customers in different needs identifying menu concepts fit for their specific projects. And those two things, although sometimes basic, like the execution, the perfect execution of it is what’s driving the foodservice. And just to remind within international foodservice still, although growing very strongly, it's 1/3 smaller as a percentage of the faced attrition than in the U.S. So although like we say size of the business comparable, we mean like we have a lot of room to grow in foodservice. So definitely, we hope we're going to continue to see very good strong success with this within the next quarters and years.
Miguel Patricio :
Thank you, Rafael. On a nutshell, I would say that on foodservice, I think in the past, we were very transactional, and we define this as one of the strategic pillars for us for growth, and we've been investing on talent, with technology, on people, on portfolio and it's paying off. I mean we are very excited with that. Anne-Marie?
Anne-Marie Megela :
Yes. So that will wrap up our Q&A session. Thank you all for your call. I am going to turn it over to Miguel for some closing comments.
Miguel Patricio :
I just want to say that we continue to be very excited about what we are doing. We see our transformation evolving. The journey still very far from finishing but we are evolving every day. And why are we so excited? We are excited because we see the momentum building service level up, market share, especially in the growth platform is growing. Foodservice and emerging markets are gaining market share and with a great momentum. Second, we see a very different level of agility in our company. We have today a very agile organization that is able to change, to adapt, to predict much better than in the past. We are investing to grow. Gross margin expansion feeds investments in technology, in people, in marketing, in R&D. We are excited as well because we anticipated pricing and today, we have 99% of all our pricing for 2023 already announced. We have about 95% of our pricing already accepted, and we have about 90% already implemented. And so the way we see it, we'll continue delivering quarter-after-quarter year-after-year. With that, thank you so much for your attention, and I expect to see you on CAGNY next week. I think we have a lot of excitement to share with you. Thank you.
Operator:
Ladies and gentlemen, this does conclude today's presentation. You may now disconnect, and have a wonderful day.
Operator:
Ladies and gentlemen, thank you for standing by. Welcome to the Kraft Heinz Company Third Quarter Results. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] I'd now like to hand the conference over, Anne-Marie Megela, Global Head of Investor Relations. Please go ahead.
Anne-Marie Megela:
Thank you, and hello, everyone. This is Anne-Marie Megela, Head of Global Investor Relations at the Kraft Heinz Company, and welcome to our Q&A session for our third quarter 2022 business update. During today's call, we may make some forward-looking statements regarding our expectations for the future, including related to our business plans and expectations, strategy, efforts and investments and related timing and its expected impacts. These statements are based on how we see things today, and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today's earnings release, which accompanies this call as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties. Additionally, we may refer to non-GAAP financial measures, which exclude certain items from our financial results reported in accordance with GAAP. Please refer to today's earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com under News and Events for a discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio, for some brief opening comments.
Miguel Patricio:
Well, thank you, Marie, and thank you, everyone, for joining us here today. We are excited. We are proud. We delivered another quarter of strong results. And as we see consumer demand remaining strong and analytic elasticities, they continue to hold. We see our portfolio of iconic brands strong and very adequate for the moment that we are living. And we continue investing in these brands and seeing that this investment is paying off. Yet at the same time, we realize we know that supply chain remains challenging, particularly with inflation and material shortages. I'm proud of the teams as they continue to anticipate and adapt to these challenges, where we improved capacity and we're able to meet demand, we actually gained share. At the same time, we continue to advance our transformation, then including modernizing our marketing and transforming our portfolio. As we look ahead, we continue cautiously optimistic. We are providing our consumers with solutions that they value, and we continue to unlock efficiencies and reinvest in the business. All of which makes us stronger and positions us well for whatever challenges are still to come. With that, we are very happy to take your questions.
Operator:
[Operator Instructions] Our first question comes from Andrew Lazar with Barclays.
Andrew Lazar:
Great. I guess maybe to start, the company had moderated its EBITDA expectations back in September 1, third quarter when you were already about 2 months into the quarter. Today, you not only beat those expectations, but came in above the initial guidance as well. So, what came in better than you thought? Are there any timing issues to be aware of that might impact 4Q as a result? And maybe more importantly, do these fluctuations give you any pause with respect to visibility into the business with the understanding that it's obviously still a very dynamic environment.
Miguel Patricio:
Andrew, thank you for the question. Andre, you may answer this one.
Andre Maciel :
So, Andrew, first of all, we -- as Miguel said at the beginning, I think we feel very excited and pleased with the results we achieved in the quarter. And I'll tell you that a lot of things happened in our favor towards the month of September. First of all, if you might remember, we have executed a new price increase in the month of August. And the elasticities turned out to be stronger than what is anticipated, which resulted in strong top line. Shipments were very good. I think our team did a great job in the month of September to be able to ship in a much better pace than earlier in the quarter, which also helped us. We end up spending less promotion also that we have initially anticipated, which is fine, as well that we're being very prudent to put all the promotions and expense in our portfolio. And finally, we did have about $30 billion of one-time gains in the P&L, 80% in costs, 20% in SG&A. And those are mostly anticipation from Q4, okay? That's what we're able to do in Q3. And obviously, we also had a little contingency, given the volatility, right? But all in all, I think we're able to have a lot of things play in our favor. I think it is a testimony here that organization is moving with the speed and reacting fast to diversities. And we delivered and maintained our guidance fully here in Q3, right? And so I think we felt confident about the number that we’ve put a lever and I think we’re just reinforcing that now by [regular thought]. And you can count on us, all is true being a transparent dialogue and being -- in a very friendly fashion, like we did back in the September when I heard the first news about the inflationary pressure.
Operator:
Our next question comes from Ken Goldman with JPMorgan.
Ken Goldman:
You mentioned that your supply chain tightness is still mostly caused by factors from your upstream suppliers. This is not an uncommon refrain. We're certainly hearing this from many of your peers. I'm just curious, can you maybe help us better understand what the specific issues are. You mentioned disruptions, I guess, on ingredients and packaging. Does this suggest that the issues are somewhat temporary. They can fade when the disruptions have passed? Or are there maybe some structural problems, I guess, that could take longer to fix?
Miguel Patricio:
Carlos, I think that's related to you. Go ahead, please.
Carlos Abrams-Rivera:
Yes. What I would say -- first of all, thank you for the question. What I'll say is that I think you can see that the environment continues to be challenging. And what I'm really proud is the fact that our team is doing a terrific job of working through the wave of challenges. So, as we speak, we are both rebuilding inventory and improving service levels, and we have done that through the quarter -- sequentially in each quarter. I think we continue to see that going forward. I think what -- if I take a step back in terms of the overall constraints, what I see is about 80% of those challenges are really due to upstream supply distribution on ingredients and certain packaging materials. At the same time, what I'm saying is it's very asynchronistic the way they're recovering. So, you'll see that in some cases, we are moving quickly and recovering overall in our supply chain. There's a few ingredients that have been a little tighter for us. And I point to things like have affected us in the past and things like cold cuts and lunch -- I'm sorry, in cream cheese. And at the same time, even in those categories, we now have recovered and feel good about kind of our position as we go towards the end of the year.
Operator:
Our next question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
To build on the previous 2 questions, you're kind of looking at the current environment now dealing with what you're dealing with numbers and seeing what you're seeing in the marketplace? Is there any reason that we shouldn't expect that your long-term targets, which you laid out back in -- or you talked a bit about back in September are targets that we should expect that those are achievable for 2023? Or is this environment still maybe too volatile to be in line with what your long-term targets would be.
Miguel Patricio:
Andre, you may want to answer this question.
Andre Maciel :
Sure. Look, as we said back in CAGNY, when we unveiled our new long-term growth for the reason, we expect to get that over the years. So think of it in terms of 3 years or so. So we feel good in our continued improvement, in our performance and we expect to continue to move towards the algorithm, the way that we have communicated back then. We are probably not ready to give any guidance around ‘23. But yes, the environment is still volatile. As you have been hearing from us and public promoters in the sector about supply chain volatility, which has consequences on availability and they speed up using our costs.
Operator:
Our next question comes from Chris Growe with Stifel.
ChrisGrowe:
I just had a quick question for you in relation to, you showed in one of your charts in the slide deck, private label gaining more share in your categories. It also showed Kraft Heinz doing much better in its categories as well. And as we look across the store, private label share has been up at a lesser rate over the past few months, although it seems like it's gone up a little bit more so in your categories. I just want to get a sense of if you see incremental risk in your categories from private label share gains as you take more pricing where you have more pricing that's been put in place? And then just any change in your thoughts on elasticity in relation to your pricing, which has been very favorable for your business?
Miguel Patricio:
Andre, do you want to answer the question?
Andre Maciel :
Sure. Thanks for the question. On private label, a few things. First of all, as we have been continuously reiterating our exposure to private label have reduced significantly after the [diversion] mid last year. So now the average market share in our portfolio is about 11%, wherein across food and beverage is 20%. So that were not impacted. Second, during the past 3 years, as part of our transformation, we have been directing a lot of our effort and energy around the core. So resources have moved that. We have been renovating the core in a very systematic way, so our portfolio is stronger. Third, the private label have been increasing the price together with the rest of the players. So as recent as the last 4 weeks, including already 3 weeks of October looking at sellout data, our sellout price is about 17% up, whereas private label is 16% up. So price gaps are widely preserved. You might have seen as well in 1 of this calendars we provided that comparing Q2 to Q3, the price gap with private label remains the same. So we do not see any category where our price gap expanded versus private label except to Ketchup and Lunchables, which honestly the interaction is limited, and we gained share in both of these categories. So yes, I think we feel good about that. We don't want to be even over optimistic that depending on how consumers eventually shifts behavior in a very drastic way, things can change, but there is no indication of that as of right now. And honestly, I mean, despite all the environment, food is proving to be very resilient. The brands are being very resilient. And with unemployment today we see right now, when I was here back in 2008, 2011, we only had this accelerated shift in behavior, but unemployment starts to go up, which is far from the reality today.
Carlos Abrams-Rivera:
Yes. And I think what I would say is we have continued to invest in the equity of our brands, which if we think about the fact that companies really don't have pricing power brands, have pricing -- pricing power. So the investments we have made with the quality of the marketing we have improved here at Kraft Heinz and the commitment we have to continue to invest in our brands going forward, also give us some confidence as we continue to manage through the current environment.
Operator:
Our next question comes from Alexia Howard with Bernstein.
Alexia Howard:
I mean looking at the lineup of products on Page 19 of the presentation, and they really do seem to be meeting the moment in terms of the consumer need for convenience and affordability. But I'm just wondering about your thoughts on the recent White House Conference on Hunger Health and Nutrition that happened last month for the first time in 50 years, I think. And there were a lot of initiatives coming out of that with respect to Front of Pack labels, a very tight definition of what a healthy food is, educating consumers and health professionals on the importance of good nutrition. And I wonder just how you -- it may be too soon, but how you're thinking about those types of developments in the industry over the coming months and years? And how that might shape your plans for innovation and the portfolio going forward? And I'll pass it on.
Miguel Patricio:
Let me -- I'm glad to start answering this question and then since Carlos wants to complement. Nutrition is part of our long-term strategy. It's part of our agenda. It is a very important part of our ESG goals for the future. We've been renovating our portfolio throughout the years, reducing or eliminating dies and artificial ingredients. And we have global agenda, a very specific agenda on reducing salt and sugar, which are 2 critical things in our portfolio that we have a responsibility to do. We are on the way to achieve the targets that we put in place until 2025. I mean just to give you an example, we changed the formulation of our Capri Sun this year. We reduced 40% of sugar content, and that's -- to put it in perspective, just that is 40 million pounds of sugar per year that we reduced. We continue committed to that for the short, the medium and the long term to make our products more nutritious.
Carlos Abrams-Rivera:
But I would add to Miguel's point, which I think is right on, is the fact that this is a commitment we have for the long term. Every single time we are renovating our portfolio, we're putting in kind of the view of how do we continue to improve our products overall, not just because it's the right thing to do, but also because that's what consumers want us to do. So I think that is happening and obviously, you can see it very clearly in terms of commitment to sugar reduction, salt reduction, we continue to work with communities and improving the food and security situation. And this is something that as a company we are committed to and we'll continue to as we go forward.
Miguel Patricio:
We are buyer of tomatoes and beans. And in the heart, we are agricultural company. And we've been investing a lot in that sense in client base. I mean you see what we are doing in Europe with our beans with a project of launching new beans based products with Heinz Beanz Burgerz, with Heinz Beanz [Hams], Protein Pots and a portfolio of innovation for the next 5 years related to that. And here in the U.S., we are very proud to announce this week that we are launching our plant-based cheese, which by the way, is an incredible product, very different from what is in the market. It melts, it tastes like cheese, it smells like cheese and melts like cheese and its very different from everything that is in the market. So we're absolutely committed on the nutritional agenda.
Operator:
Our next question comes from Stephen Powers with Deutsche Bank.
Stephen Powers:
I wanted to ask on gross margin progression. Across the consumer goods space broadly, I think we're beginning to see more signs an evidence of gross margin stabilization, if not recovery, with results across many companies either coming in ahead of consensus expectations or improving sequentially or even starting to improve year-over-year. And every portfolio is obviously different, but you're not yet in that position. So I am curious as to how you're thinking about the progress of gross margin? What kind of framing of expectations we should have going into the fourth quarter? And the prospects for improvement as we build into fiscal '23?
Miguel Patricio:
Andre, you may answer this question, please.
Andre Maciel :
Sure. Thanks for the question. Look, we have been -- as we said all along, have pricing to protect the dollar inflation, so dollar for dollar, and we have been doing that now for the second quarter in a row. So both in Q2 and now in Q3, price was in line with inflation and price plus gross efficiencies was ahead of inflation. Given that we had in Q3 as we initially said back in September, some incremental pressure in selected places and we took action already on it, there is this continuous lag in effect. So we expect Q3 to be the bottom of our gross margin, and you should expect to see a sequential improvement in Q4 in comparison to Q3.
Operator:
Our next question comes from David Palmer with Evercore ISI.
David Palmer:
Just a follow-up on some of the supply chain stuff. Your case fill rates in your slide deck, you say -- they were in the low 90s in the third quarter, and that's better than the high 80s than it was in the first quarter. But I was slightly surprised to see that, that fill rate was the same as 2Q. Is that a result of that upstream supplier effect that you're talking about. And I'm wondering how you're thinking about progress there. Is that -- is that some -- do you have visibilities to getting that fill rate back? I'm sure you want to get back to the high '90s. And what -- when could we expect bigger leaps and improvement in fill rates?
Miguel Patricio:
David thanks for the question. Carlos, please.
Carlos Abrams-Rivera:
Yes. Listen, what I'll say is that exactly what you said, it is connected to the availability of certain ingredients in the -- of the upstream. But at the same time, our commitment with our customers is continue to improve that. I'll tell you that as we continue to navigate the situation in terms of those capacity constraints, what I'll say is that we also are looking to see how we lead with the capacity that we have available to us. And let me give you a couple of examples of how we're doing that. We actually are ingesting data directly from our customers in a way that allows us to better deploy our inventory to reduce out of stocks. We started that with a pilot with 1 particular retailer and that allows us to actually reduce the amount of inventory by 40%. The out-of-stocks in their stores, by 40% in a period of about 8 weeks. We now have expanded that program and now we're ingesting more data from different customers that allows you to then make sure that we are then putting the right inventory in the right stores and green the right signals into our production so that we can maximize the availability capacity that we have in our plants. So we're both working upstream with suppliers, but it's also us being smarter and better capabilities internally to deploy our inventory to improve overall service levels, which we're committed to do. Thanks for the question.
Operator:
Our next question comes from John Baumgartner with Mizuho.
John Baumgartner:
Miguel, I was wondering if you can touch on the nice rehearsal you had in Q3 regarding market shares relative to your branded competition. How would you break that down between the benefits from some of the supply chain constraints easing, the pricing differentials in the market as opposed to how much of that is derived from just underlying changes to your execution in the market on more of a like-for-like basis, and how sustainable do you think that performance will be in the share gains versus brands going forward?
Miguel Patricio:
Thanks for the question. So let me give you my perspective, and then Carlos can go further on that answer, right? We are excited to keep the levels of market share even with the problems that we continue facing on supply. I mean, we would be gaining a lot of share if we would not be facing still shortages on raw materials. A good proof of that is like Capri Sun and Lunchables, where in the previous quarters, we had problems with supply charters of raw materials we lost this year, and now we are in rocket -- record share gains on these 2 brands. So I actually am optimistic that we can move further on market share. Carlos, please?
Carlos Abrams-Rivera:
Yes. I would say to build on Miguel's point, this is a combination of the continuing investments that we have made in renovating our brands, investment in improving the quality of our marketing communication. And then, as you said, unlocking some of the capacity in some key brands. I think the example Miguel gave around Lunchables and Capri Sun in which we saw the improvement on inventory and CFR and then our ability to actually then go into market and then drive event-based promotions that allows to then continue to grow those particular categories during the back-to-school period, which was basically a phenomenal result for us in terms of performance. As we go forward, when you see the places that continue to have challenges in terms of capacity, we know that once we unlock those we also have opportunity to then continue to grow our consumption as we go forward. And those, as I said before, areas like our Cold [indiscernible] and Cream Cheese that are slowly getting into better positioning our inventory. And now as we go into the holidays, making sure we protect the ability to then go into those event-based promotions we were doing the time of year that consumers are really looking for our brands. So when you take a step back, I will say, is a great combination of the work we have done over the last 1.5 years for us to improve internally the equity of our company. And at the same time now, see the benefit of us being able to now go back into the marketplace in a more aggressive way that allows to then continue to drive consumption and whole penetration on our brands.
Anne-Marie Megela:
Operator, we have time for one more question.
Operator:
Our next question comes from Michael Lavery with Piper Sandler.
Michael Lavery:
I just wanted to come back to the foodservice opportunity you've called out. And I think specifically, you said roughly half of the top 50 QSRs are distribution opportunities for you. Can you just give us a sense of maybe what's kept you from already being in some of those accounts? How sticky are those relationships? And what's sort of realistically the expectations or how many of those could come your way?
Miguel Patricio:
I would ask Carlos to answer that question, and then Rafael is maybe with us on this call to present for International zone, where we have a great momentum in food service, by the way.
Carlos Abrams-Rivera:
Yes. But I think let me start with the comment Miguel just made. I think if you look at our business in the North America and year-to-date, we're growing and growing market share. So we feel very good about our performance so far. And what I will tell you is, for us, it's a critical channel as we go forward. It is one that we really have thought about how do we continue to transform the organization internally. So we have done things like changing the leadership and reorienting our focus from operators to advance distributors -- we have done things like making sure that our food service now has a different role within North America zone that is from what we used to see as basically a stable contributor to now a growth driver. We have simplified and renovated the portfolio. I'll tell you that we have reduced about half of our SKUs that we had in 2019. At the same time, we have improved quality. And then finally, we continue to enhance our overall distribution, overall. Now part of the point that you made around how do we continue to unlock some of the opportunities we have in QSR is us continue to invest in the capacity of the business. So we're also making strong investments in CapEx in order for us to support the opportunity for us to continue growing in our foodservice channel. Over the last 2 years, that number is over $100 million we have invested, so that allows us now the opportunity to have those conversations with QSR in a way that truly unlocks opportunities for us to continue growing. Now that's a view of North America. Let me pass it out to Rafael to give you a view also of on international side.
Rafael Oliveira:
Yes. Look, it's not very similar to that. The opportunity in foodservice is significant. And you can see it has been a core pillar for our results in the last few years, and the quarter is no different. You can see that the numbers we released, we are growing actually very fast and twice the size of the industry, twice the rate of the industry. So you can attribute that part of it was the slowdown that happened during the pandemic. A lot of the -- across international, we do compete with some global players but also with some local players and a lot of them specialize in foodservice that during the pandemic, they suffer a lot and some of them either went bankrupt or had to downsize significantly their operations. We didn't. We maintained the same level of investments and consequently coming out of the pandemic in most of the countries across the world, I mean, we are riding ahead of it. So we continue to be excited. I mean, QSR is the core. Our products, especially within the sauces environment goes very hand-in-hand with the QSR industry, and we still have a long way to go. I mean our estimate with the data available that we are about between 3% and 4% market share of the sauces category of food service. So there is significant room ahead. And we are going to continue to do that, driving our chef-led model, where we have invested in chefs that partner with those customers, driving innovations that have been very well received. So it should be a continuous source of growth, sustainable growth for us.
Anne-Marie Megela:
Thank you, Operator. I'm now going to hand it over to Miguel for some closing commentary.
Miguel Patricio:
I would like to finish with a quote. A quote from a famous legendary car racer on Formula 1 that once said, "If it's raining, I can pass 15 cars. But when it's sunny, I cannot." Let me tell you, it's not raining, it's pouring. But we are super excited at this moment because we are seeing this as a great moment of opportunity. And we've been able to navigate through the uncertainties of the short term and adapt and rebuild very fast at the same time that we are continue building our future. We are excited with what we have ahead of us. Thank you very much.
Operator:
Ladies and gentlemen, this does conclude today's presentation. You may now disconnect, and have a wonderful day.
Operator:
Good day and thank you for standing by. Welcome to the Kraft Heinz Company Second Quarter Results Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. I'd now like to hand the conference over to your speaker today, Anne-Marie Megela. Please go ahead.
Anne-Marie Megela:
Thank you, and hello, everyone. This is Anne-Marie Megela, Head of Global Investor Relations at the Kraft Heinz Company, and welcome to our Q&A session for our second quarter 2022 business update. During our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our earnings release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call, and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and the supplemental materials posted at ir.kraftheinzcompany.com. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio, for a few quick opening comments.
Miguel Patricio:
Well, thank you, Anne-Marie and thank you everyone for joining us today. I wanted to acknowledge the fact that we are living under a lot of uncertainty in what regards the external world. And in that sense, I want to thank my team and to congratulate my team for delivering another quarter of very solid results. Although, we are mindful of the current inflationary environment and how it affects our consumers and our customers, but we continue to develop solutions that benefit our consumers and our retailers. Our relationships with retailers continue to strengthen, and we have improved inventory and service levels, so we can have now more optionality to execute more mutually strategic programs. Well, with that, we are happy to take your questions.
Operator:
Thank you. [Operator Instructions] And our first question will come from Bryan Spillane from Bank of America. And your line is now open.
Bryan Spillane:
All right. Thank you, operator. Good morning, everyone. I had just one clarification question and then a second question. The first one, just as a clarification. Andre, in the slide deck, I think it's slide 27, where you talk about the there's a portion or a section in there about gross margin and it shows gross margin at 30.3%. Just want to make sure that that is not adjusted, right? So, that's just your gross margin. I think, as we did the adjusted gross margin calculation, it was like 31.5%. So, just wanted to clarify that, that margin that you're -- that you put in slide deck is reported not adjusted.
Andre Maciel:
Good morning, Bryan. Thanks for the question. Very good, by the way. So, yes, you are right. So, this is the GAAP gross margin. So, to get adjusted, we need to increase this number by 110 basis points due to the change of realized hedge on commodities. Okay. And in fact, if we adjust for that, our margin in Q2 is pretty much in line with the margin in Q1.
Bryan Spillane:
Okay.
Andre Maciel:
And if you compare to prior year, you would see an expansion of margin if were not for the dilutive impact of repricing to offset inflation.
Bryan Spillane:
Okay. Thank you for that. And then, my question is just in the prepared remarks, Miguel, you talked a little bit about, I think there's still being supply chain pressures in the back half of the year and -- or currently I suppose. And if I recalling last year where part of what happened in the U.S. was, you had some supply chain issues and they affected service levels, especially around the holidays. Are -- I guess, does the guidance assume that there's still going to be some pressure there and that you won't be fully merchandised for the holidays? Or are we -- are you in a position where you can be more fully sort of supplied and merchandised at the holidays in the U.S.?
Miguel Patricio:
Okay. Bryan, I think that since your question is addressing more of the U.S., I will pass it to Carlos.
Bryan Spillane:
Okay. Thank you.
Carlos Abrams-Rivera:
Thank you, Miguel. I think, first of all, thank you for your question. The reality is that we have continued to improve our production and our service levels as you saw in the presentation. And now that we are approaching kind of the low 90s in terms of service in Q2, they're going to allow to continue to focus on driving the right kind of levels of both service and inventory with our retailers. So, for us, it's important to see the continued progression that we have, and we don't anticipate that to actually going against us as we go forward. In fact, what we are going to continue to see as we go into Q3 and Q4 is the continued expansion of our service. And as a result, the continued improvement in terms of our performance. We saw that in Q2, where in fact, we have able to kind of unlock opportunities within, for example, brands like Philadelphia or Heinz Ketchup, both of which had record shares, in fact, higher share, they ever had in both of those businesses. So, I think as we go forward, we always going to continue to improve our position.
Bryan Spillane:
Okay. Thank you.
Operator:
Thank you. And we'll take our next question from Ken Goldman from JP Morgan. Mr. Goldman, your line is open.
Ken Goldman:
Hi, everybody. Thank you. You mentioned in the prepared remarks that you have the optionality now to execute more, I think, called it mutually strategic programs with retailers. Now that your service levels are in a better place, I just wanted to clarify, number one, is there any major difference between a mutually strategic program and just a really good promotion? That's more than just a discount. Maybe it's just something more in depth or creative than a usual promotion. I just wanted to kind of clarify that definition. And then, the second part of that is I wanted to ask if you're confident that these programs, if you do implement them, that they're being driven from a position of strength, right? Whereby you're doing them because you're able to versus maybe from a position where you're doing it, because the consumer in a position of weakness themselves is demanding it. Thank you.
Miguel Patricio:
Okay. Ken, I'll give you two examples of these programs that, because we have now much better service levels we can have. So, I'll give you two examples. One is what we call the Art of the Burger, has been a very successful program, especially now during summertime when people barbecue more. And when we can put together our sauces, our teas, together with the bonds of supermarket chains, it has been very good and very well accepted by our customers. I'll give you another example in a moment like this, that we are exploring value propositions, with together -- with customers, I'll give you example of grilled cheese. You can have a grilled cheese for less than $1. And we do programs with our customers putting together our cheese, our mayo, and with their brand as well, right? So, these are just two examples of bringing value, the value proposition, and the customers are receiving. This is extremely well. And this is bringing a little bit of creativity that had never used thinking about value or bringing the value of our products to life together with the customers.
Ken Goldman:
And then the second part -- thank you for that. The second, doing this, I guess, from a position where you feel it's from strength rather than -- maybe because the consumer is demanding it a little bit. I just wanted to make sure about that. And I -- maybe you answered that a little bit with the second part of that, talking about the value proposition promos, but just curious for your thoughts there.
Miguel Patricio:
I'm not -- the other thing I would say here, Ken, is on stickiness we continue to have very productive conversations with our customers in a way that makes sense for both of us. But …
Ken Goldman:
Great.
Miguel Patricio:
We feel very positive about it. We are excited with the momentum that we have with our customers and with our consumers.
Ken Goldman:
Understood. Thanks very much.
Operator:
Thank you. And we'll take our next question from Andrew Lazar from Barclays. And Mr. Lazar, your line is open.
Andrew Lazar:
Thanks very much. In the slide deck, you provided a breakdown of categories that are sort of more and less sensitive to price gaps with private label. I think 15% of sales are in categories that are more sensitive where gaps are increasing. And I'm just curious, how do you approach these businesses in terms of balancing share and profitability? Do you take the necessary price to protect profit and deal with the short-term pressure on share or protect share and sort of take the short-term profit hit? And you talk about another 25% that are sensitive to private label gaps, but currently stable. And I guess, if those were to expand from here, I guess what gives you confidence you can manage this bigger segment in the context of your sort of growth algorithm? Thanks so much.
Carlos Abrams-Rivera:
Well, let me start this, I think, Andrew, the question specifically to the U.S., so I'll take a shot. I think for us the reality is that even as we think about those businesses, there may be, as you saw, a very small part of our portfolio is just more exposed to private label. One of the things that we’re actually doing is working differently in terms of how we offering consumer solutions in a moment in which they're looking for different choices across the spectrum of economic development of consumers. So, one of the things we're actually looking at is how we actually allow consumers to stay in our iconic brands because of the number of ranges of our products across our pricing ladder, whether that is -- and let me give you an example, something like Oscar Mayer in which we have from natural to deli fresh to regional Oscar Mayer, that allows consumers actually for, to have an option in which to actually stay within our brands. Knowing that over the last couple of years, we've actually been renovating many of our iconic brands and investing behind it. So, we have improved the quality. We have improved the renovation of those brands in a way now that makes our brands even more valuable to consumers. And frankly, we're seeing that already play out. We see that, for example, you have a product like Kraft Mac & Cheese portfolio in which we also have that kind of full array of products across pricing ladder that in Q2 you saw us gaining share as well. So, for us, it's about being strategic about how we think about leveraging the entire portfolio that we have in a way that allows us to continue to offer consumers different approaches in terms of options.
Miguel Patricio:
And it's really category-by-category, right? So, even in the 15% where the prices are expanding, the stories are very different. Like instead cheese, similar to cold cuts, we do have a very good price ladder. We have the VELVEETA license and the floor effects even priced at or below private label. We have the Kraft Singles and we have the Deluxe. And we're actually gaining share, so in the last several months, so it's working quite well for us. In Ore-Ida, for example, we have the partnership with Simplot that is now starting and that to unlock a lot of capacity later in the year, which will allow us to start to promote more of these brands, which we haven't been able to do in a consistent manner for years. So, it's really category-by-category. We monitor this very close and makes sense that -- we are doing something that makes sense for both top and bottom line.
Andrew Lazar:
Thank you.
Miguel Patricio:
Thank you, Andrew.
Operator:
Thank you. And our next question will come from Chris Growe from Stifel. And your line is now open. Mr. Growe, please make sure your line is not on mute.
Chris Growe:
Can you hear me now?
Operator:
Yes, sir.
Chris Growe:
Thank you. I just had a quick question for you, if I could, around the revenue growth in the quarter outpacing consumption. I was just curious how much of that was Foodservice strength, for example, and maybe the non-measured channels versus actual inventory rebuilding. I think this kind of fits with an earlier question around, do you see product availability as a constraint for the third and fourth quarter performance in the second half, or is that behind us now is what I'm ultimately trying to get to? Thank you.
Andre Maciel:
I think it's a combination of these factors. So, Foodservice, as you have seen in our presentation, is growing north of 20%. So -- and that represents roughly 30% of our total revenue. In non-measured channels in the U.S., we have been doing very well in club and dollar, actually been gaining share we are to date in those two channels, because we are already prepared for a gradual shift toward those channels. And we have been guiding what month announced in Q1, in fact, in Q2 was very minor. So, I think it's not attributed for the first two. Regarding service levels, as you have seen, we are still in the low 90s, where the ideal level is in the high 90s. So, we still have virtual. Obviously, it's got the average of the portfolio in. Some categories are in great shape, back to the historical appropriate levels of services, some others still working through it. And even to look on shelf availability, we are much closer to the historical levels. So, if you think about shelf availability, I think you are going to see the industry like 93, 94. We are now in the 91, 92. So, we're getting there. There's still some room to grow.
Chris Growe:
And would there still be some continued inventory build you'd expect at retail as you improve your service levels?
Andre Maciel:
We might. Obviously, we cannot comment on how -- we don't know how we're going to measure the inventories moving forward. If you were to look capacity historical levels, yes, there could be some room for further inventory buildup.
Chris Growe:
Okay. Thank you.
Operator:
Thank you. And our next question will come from Steve Powers from Deutsche Bank. Mr. Powers, your line is now open.
Stephen Powers:
Yes. Hey. Good morning. Good morning. Thanks. You talked about your outlook contemplating greater price elasticity negatively impacting volume and mix, I guess, over the balance of the year. Is there a way for you to help us think through the P&L impacts of lower volumes at this point? Clearly, there are many other moving parts. But all else equal, if volumes are to move lower in places where you anticipate, how material is that on margins in terms of fixed cost deleverage per unit sold? I'm just -- I'm really asking just how fixed versus variable the cost structure is at this point.
Andre Maciel:
Thanks for the question. At this point, it is not really a drag because we are still building inventory. Remember, our services in the low 90s. So, as we continue to produce more than what we sell, it actually is a little positive effect at this moment. And we are monitoring the demand curves very closely. So, then, we'll also adjust our labor accordingly to make sure that we don't have an overhang down the road when we start to step down on production to make sure that we don't have more labor than needed and have this effect that you're talking about. But as of right now, this is not an issue.
Stephen Powers:
Okay. Great. Thank you. And if I could, you gave some good color on the cost outlook for the remainder of 2022. I guess, I'm just curious how you see, if possible, early positioning looking out to 2023. I guess, on the one hand, you mentioned costs hopefully peaking and maybe starting to receive in some cases. But on the other hand, we're still obviously a lot higher year-over-year. And you presumably have some hedges rolling into the year that will roll-off both on commodities and currency. So, just maybe a little bit of color, if you have any, on early positioning, visibility on constant currency looking out to the first part of 2023.
Miguel Patricio:
There’s still a lot of volatility out there. Yes. The costs have received it. They are still very high. We are working with different senates for next year, but I need to talk about that. See that we have been taken like price throughout the year that we wanted to have a carryover effect into next year, especially in the first half of the year. So that will help, but early to tell.
Stephen Powers:
Okay. Very good. Thank you.
Operator:
Thank you. Our next question will come from Robert Moskow from Credit Suisse. Your line is now open.
Robert Moskow:
Hi. Thanks. Your income statement shows losses on your derivative hedges in 2Q. I imagine that commodity inputs are now falling. And if that's right, should we assume at some point that this necessitates more counts in your existing on any specific products? And then a quick follow-up.
Andre Maciel:
Yeah. So, thanks for the question. So, a couple of things. First, maybe to answer the prior question you need little bit to this one. We typically price on what -- on market changes, not on our hedges position, right? So, that's important you know that. Hope this is clear. We price based on what we're seeing out in the market, not based on what our internal pricing hedgings are. But the second thing is regarding this effect, what you see in the P&L is the change in the unrealized hedge on commodities, okay? So, it doesn't mean that the hedge is positive or negative. It just made that there was a change period over period. So, we're still having hedge gains. We had hedge gains in both Q1 and Q2. But because part of that materialized, we see this negative effect on the realized portion. But again, what is important thing is we look at the market prices and that's how we make our price decisions.
Robert Moskow:
Okay. Maybe I'll follow-up. My follow-up is, I think you did shift above [technical difficulty] consumption in 2Q. And I think you said that you'd be refilling shelves in 2Q. Can you give us any number as to how much that might be just in 2Q?
Andre Maciel:
The inventory effect in Q2 is very small. So, yeah, the 2Q is a very small number. And again, we don't know how retailers are going to manage their inventories. If you were to look at the levels pre-pandemic, net-net, we still have room to grow our inventory retailers. And our shop availability, as I said before, it is still a little below the historical level, which might give further indication that this is a possibility.
Robert Moskow:
Yeah. Andre, I get it. But you also said you're producing above your sales. So, I don't know, is it a material amount? Or are you just -- it is. And are you refilling your own inventory then rather than retailers or?
Andre Maciel:
We are now refilling our own inventory because we think -- the historical levels. And eventually, this will go to the retailers. I don't know, Carlos, do you want to add something else?
Carlos Abrams-Rivera:
Yeah. I mean, I would say if you look at the presentation and the fact that we are able to provide service from the low 80s to the low 90s, it's a result of us being able to actually leverage our entire supply chain in a way that now with right inventory levels in many of our categories that we can provide that service. At the same time, as Andre said, we're still in the low 90s. So, there is opportunity for us to continue to drive that to the high 90s by pushing the right level of inventories internally, so that we can actually be able to better service our customers.
Robert Moskow:
Thanks. Thank you for the clarification.
Operator:
Thank you. And we'll take our next question from Alexia Howard from Alliance Bernstein. Alexia, your line is open.
Alexia Howard:
Thank you. Good morning, everyone.
Miguel Patricio:
Good morning, Alexia.
Alexia Howard:
Can I ask about the comments you made in your prepared remarks about the International Zone and the expansion of distribution points? It seems as though in the go-to-market areas, there's been a very material expansion of distribution points in some of those emerging markets. How do you ensure that you've got the critical mass in those new outlets to make money? I don't know whether you can give us data on how profitable you are in some of those regions. But we've seen some other companies kind of dig themselves a profit hole as they're trying to do that expansion. And I just want to find out how you're making sure that you have got guardrails on that expansion. Thank you very much and I will pass it on.
Miguel Patricio:
Carlos, your view?
Carlos Abrams-Rivera:
Yeah. No, Alexia, thanks for the question. I mean, to be honest with you, we are extremely proud and happy with what's happening with our go-to-market model, because it's a very comprehensive model that we actually start by analyzing. It starts by where we can make money. So, it starts by looking at the gross profit of each individual either channel or submarket, let's say, traditional modern trade, I mean, depending on the region in multiple countries like you -- as you just mentioned. If you pick up Brazil where we started, Russia, China, they are very vast countries so they have the profitability that you can achieve in different regions and different channels is significant -- can be significantly different. So, we start by analyzing that, flowing through all the way to how we're going to execute the store. So, it's a very comprehensive model of very detailed analytics with execution. So, as you saw and you alluded to on the slides, we started this model in 2018 in Brazil, copied, adapted and copied to Russia, and then to China. And now we are scaling up to -- by the end of the year, we expect to have 75% of our markets into this go-to-market model. And the numbers -- the result speaks for itself. So, everywhere that we implemented the model, the growth has been significantly above the other emerging markets that are also growing. So, we will continue to roll that out. It's a model that, again, requires a lot of analytics to be profitable, but at the same time, a lot of discipline on execution to kind of keep expanding in those regions that still have a lot of distribution to begin.
Alexia Howard:
Thank you.
Andre Maciel:
On the profitability side, which is obviously very important, right? We don't want to make sure that we don't put a lot of people out there and we cannot have a payback on that. We're also very disciplined on it, right? So, to give an example, in Brazil, we have about, I don't know, 1 million points of sales that we could hypothetically serve. We are still in the 100,000, 130,000 and 140,000. So -- and part of that is because the limits of our scale, right? So, that's very important. We are halfway exploring alternatives, potential partnership should actually increase the penetration in some markets. So, maybe there will be more to come in the future. But yes, profitability is also an important consideration.
Miguel Patricio:
Since we are talking about Brazil, I think that -- now with the acquisition of Hemmer that is very strong in the South and Heinz is very strong in the Southeast, this gives us even a bigger opportunity to expand our distribution and the strength of our brands. We are really now with great scale in Brazil that we are very happy with how this acquisition is going and the plans that we have in place for the business there.
Alexia Howard:
Great. Thank you very much. I'll pass it on.
Anne-Marie Megela:
Operator, we have time for one more question.
Operator:
Thank you. And we'll take our last question from David Palmer with Evercore ISI. Your line is open.
David Palmer:
Thanks. In your prepared remarks about gross margins, you talked about the fact that you're protecting profit dollars and not margin and that was causing 450 basis points of decline and that math makes sense. But I'm sure there's more going on underneath the surface with regard to gross margins. Supply chain, I'm sure was a friction cost and maybe there's some timing with regard to pricing versus input. So, anything that you would call out that was also a factor in gross margins that we can be thinking about even into 2023 as a comparison?
Andre Maciel:
Yeah. Thanks for the question. Look, this is by very far the highest impact. But other than the need that you have the growth efficiency. Remember that you have the $2 billion that [indiscernible] have communicated and that we are on track to deliver. We delivered the first two years in line with the expectation. And year three, which is now -- we continue to be on track. So, that certainly continues. Mix effect is relatively small. It's now in the quarter, slightly positive as we continue to accelerate the growth platforms where we have higher margins. But the number in the quarter is not significant. So, really in this quarter, it's about the dilutive effect. But again, moving forward, we should expect to continue to deliver the growth efficiencies. And as we continue to price inflation, the inflation events that start to ease, that might put us in a better position for us to continue to recover the margin.
David Palmer:
Thanks for that. And then, on Foodservice, the -- very impressive growth there. The over 20% growth in North America does imply something's happening there, some big market share wins. What's driving that? And is that sustainable? And I guess, you're just citing that the big global QSRs as the momentum driver for international, and that does sound sustainable in your view?
Andre Maciel:
Thanks for the question. I think there are two things. One is, I want to highlight that was not in the prepared remarks that our Foodservice now in Q2 is 14% higher than Q2, 2019, which is really remarkable. There is a component of price, right? We've been pricing that channel consistent to what we've been doing in retail. So, price also has a lot to do with the growth that that we're seeing in Q2. But the volume continues to grow as we expand distribution. We have been getting market share in the -- where we have the information in developed markets in North America, Europe and Central. Regarding QSR, our strategies, I'll let Rafa talk a little bit to what we are doing on the International Zone.
Miguel Patricio:
Before Rafa talks about International Zone, I just want to say that since you, Andre, compared with 2019, in 2019, Foodservice was -- it's a very transactional area for the company, was not really strategic. And it was a small part of the company that we didn't put a lot of attention. I think we have a great team today with a lot of ambition and really looking at this channel as a critical strategic channel that generates penetration of our brands across the globe. If we're having great momentum in emerging markets in part is because our consumers are getting in touch with our brands in Foodservice. And so that's a very different change in mindset. And as a consequence, the team changed, yeah, I think entirely since 2019. Rafael, please?
Rafael Oliveira:
Yeah. The only thing I would complement, I mean, to build on what Miguel said, we have a say here we use the model we define for Foodservice. We call -- we own the chef, own the kitchen, own the customer. And that reflects the investments we made on chefs, because chefs are extremely important, especially on QSR, global QSRs, as you alluded, because that's how you develop recipes or LTO, limited-time offers, with those customers. And this is the door into developing -- into innovating products for them to put in their stores. So, we've invested on this capability, and this is paying off peak time, because then you develop a relationship with those customers. That takes you to a different level, that allows you to innovate, to price better to get out of commodity competition. And with that, we continue to use the channel as well to build the brand, I mean, in terms of impressions, a fantastic channel to build brand impressions. So, Foodservice is a core pillar for our growth both across International, but in the U.S. as well. And Carlos can complement that. But we've been very successful with this model of investing in chefs and parting with the customers on product development.
Carlos Abrams-Rivera:
Yeah. I would say, Rafa, the only thing I would add here is just the fact that the model that we have, we're also looking at it at a global basis. So, the same concept of us being able to kind of -- as Miguel and Rafa pointed out, leveraging our points of distribution in away from home in order for us to kind of build our iconic brands in retail. That type of virtuous cycle is something we're going to continue and we see that paying up for us. At the same time, over the last couple of years, not only have we reorganized ourselves and focused our team in being -- having kind of the right expertise and capabilities with Foodservice, but we have also simplified our portfolio quite a bit. I can tell you that since the last two years, we have reduced the number of SKUs in the U.S. Foodservice by app. So that allows us to actually pivot to the things that really matter to our customers in a way that they can help with both in terms of providing the great service and great value in away from home. And with that, let me pass it over to Miguel for some closing remarks.
Miguel Patricio:
Okay. Well, thank you all for your questions today. As you are seeing, we are a company in the midst of a transformation. We are proud of what we've done so far, very proud, but each day, we continue to improve and to evolve, and we are just getting started. We have so many opportunities ahead of us, and we are all very excited about what's to come. Thank you very much, and thank you for the continued interest in Kraft Heinz.
Operator:
Thank you. This concludes today's conference call. Thank you for your participation and you may now disconnect. Everyone, have a wonderful day.
Operator:
Ladies and gentlemen, thank you for standing by, and welcome to the Kraft Heinz Company Frst Quarter Results Question-and-Answer Session. I'd now like to turn the call over to your host, Chris Jakubik. You may begin.
Chris Jakubik:
Thank you, and hello, everyone. This is Chris Jakubik, Head of Global Investor Relations at the Kraft Heinz Company, and welcome to our Q&A session for our first quarter 2022 business update. During our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and they are discussed in our earnings release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call, and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and the supplemental materials posted at ir.kraftheinzcompany.com. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio, for a few quick opening comments.
Miguel Patricio:
Well, thank you, Chris. I would just like to start by sharing how proud I am of our people, and the truly transformational work they continue to deliver for our company. We've seen 2 years of a lot of disruption, and they continue to successfully address the short-term challenges, at the same time that we are building the long-term advantage of our company and our brands. Our teams delivered a strong start for the year, both on top line and bottom line. We remain on strategy with the strongest growth coming from our priority platforms, brands, channels and markets. We are effectively managing our inflation, improving our supply constraints, while continuing to gain incremental efficiencies. We continue to make progress, building and deploying initiatives to accelerate our advantages in areas like becoming more agile, becoming much more creative in marketing, developing joint business plans between retail and foodservice and capacity unlocks in our Grow and Energize platforms. As you are now seeing, we are doing this through strategic partnerships with technology clients and cutting-edge innovators to accelerate our transformation and redefine best-in-class across our value chain. It is a very exciting time for Kraft Heinz and I don't think we could be better equipped to build on our momentum through what promises to remain a very challenging environment. With that, well, let's take your questions.
Operator:
[Operator Instructions] Our first question comes from Andrew Lazar with Barclays.
Andrew Lazar:
Chris, congratulations to you. Thank you for all the help over the -- well, too many years to quantify. I appreciate it. My question really is around retail inventory. I guess, where are you currently regarding the retail inventory rebuild versus where you want to be? And how much more opportunity might there be for shipments to exceed consumption going forward related to this dynamic, which I guess, could be somewhat of an offset, should elasticity ramp up a bit from here? And is there any indication that retailers may opt to hold more inventory going forward than they did pre-pandemic, having seen during the past 2 years how problematic out of stocks can be when there are supply dislocations?
Carlos Abrams-Rivera:
Andrew, this is Carlos. Let me take that one first and also, let me just echo Miguel's comment. I'm just so proud of how our teams have managed through all this and the strong start of the year is a testament to the resiliency of the teams. Now, to your questions about retail inventories, they do remain fluid. If you recall, we exited last year below normal days of inventory from a historical perspective that were both in terms of the trade and in our warehouse. And if you look at in Q1, our actual production volume was actually 10% higher than it was a year ago, and we expect that to continue through the year-end, so that we can support the inventory recovery. And in Q1, the way it looks is that we began to rebuild some of the retail inventories in certain categories. But in aggregate, we're still below historical levels. And our expectations as we continue through the year is that we'll recover our inventory levels by the end of the year, with service levels than returning to pre-pandemic levels early next year. Now, let me tell you kind of our focus going forward is going to be in 3 specific areas. One is recovering the service constrained category and focus on the key power SKUs, and as you saw, our increasing production level supports this initiative. Number 2 is improving the share of shelf and implement shelving principles. We have both detailed plans to do that and a strong collaboration with customers to do just this. And finally, creating in-store destination so that we can launch meaningful incremental interruptive innovation into the marketplace. And you are seeing this already from our award-winning Art of the Burger to creating deepen destinations and breakfast destination in-store and online that leverage our scale in partnership with retailers. Now, you asked specifically about kind of how to also think about the retailers and their inventory normalized. I would say, it's difficult to say where exactly the retail inventory level will normalize. The one thing I will kind of make you think about it is the fact that if you keep in mind that pre-pandemic levels, the inventory levels actually saw quite a bit of inventory reduction in the 2- to 3-year period prior to the pandemic. So I would say it's hard to predict, but we know that as we continue to move forward, we're building that because there's still room for us to do that. Thank you for your question.
Operator:
Our next question comes from David Palmer with Evercore ISI.
David Palmer:
Thank you. Interesting comments in those prepared remarks about the partnerships with Microsoft and Google. Maybe, if you can touch on those a bit more and what outcomes do you expect from those? What areas of improvement do you expect us to see, and what's first?
Miguel Patricio:
Carlos, do you want to answer that question, please?
Carlos Abrams-Rivera:
Sure. So let me just say that part of the partnership that we're doing is really, is about supporting our AGILE@SCALEs initiatives. And for us, if you recall, when we talked in CAGNY, we talked about how AGILE@SCALE was going to help us in 3 ways. First, it was about us making sure we organize and embed and lead with agile values throughout the company. And we mentioned how we actually evolve our structure to be flatter and leaner, with multidisciplinary teams and missions to attack the largest priority. And in North America, we actually instituted a rule of 5, where only 5 levels between myself and the interposition in the business units. The second part of that, and to your question, is also that we were building a tech ecosystem to create end-to-end capabilities with leading tech companies to accelerate our solutions, to capture efficiencies and create a significant competitive advantage. What you're seeing in our partnership between whether it's in Microsoft, whether it is in a partnership with Google, it also allows them to look for those partnerships that allow us to accelerate and move to an agile scale. Because then, once we build up tech ecosystem, we can then scale up to leverage the proven solutions across -- and maximize the value creation. The reality is that we're also doing this across the entire value chain. I'm very pleased with the partnership we have with Microsoft because it's going to allow us to also look at things like areas and planning, in manufacturing, in logistics and sales and marketing that allows us to get closer to our consumer and making sure we actually are getting real-time information that we improve the customer service by improving forecast accuracy and speed, and that it generates end-to-end efficiencies with new processes, tools and structure. So as you will see, we are going to continue to look for those partnerships in which we can actually work together to accelerate our journey towards AGILE@SCALE.
Miguel Patricio:
I would just like to add to what Carlos just said that these partnerships go beyond just technology. So as you remember, we announced, before the NotCo and the Simplot partnerships, these are other great examples of us to become more agile in all areas of the company. We didn't have a good pipeline of plant-based products and would take a lot of time to develop. Well, partner with a company that can bring you solutions in a record time and great quality. We didn't have a solution for our line business from a supply standpoint, well, partner with the ones that can solve quality, innovation and volume problems that we would eventually have moving forward. We'll -- these are just great examples of partnerships that will just make us more agile and faster.
David Palmer :
And just on the marketing side or the actual spending side, what is your advertising as a percent of sales today in big picture? How has that shifted in terms of the percent of sales over the last few years? But also, how -- or have you shifted that spending? I would imagine, digital is a much higher percent today and give us a flavor of what you're anticipating there?
Miguel Patricio:
I can’t give you a better sense of the percentage of net sales, because with all these changes we are having net sales, I don't want to give you a number that is not precise. But let me tell you that it's not our intention to reduce the investments in marketing. This year will either be flat or growing, depending on how the year continues, because we want to continue investing in our brands. Our investment in digital today is about 2/3 of all our investment, about 70% of our investment. But I would say that more than even the quantity at this moment, I'm really, really impressed with the quality and how we changed the way to communicate. Today, we have, in all our views, our own development of digital marketing that gives us really the possibility of being at the speed of culture and producing from a day to another one, great quality marketing that makes us much more engaging. It is very different, the quality of marketing that we have nowadays. I don't know if you saw, but Advertising Age selected us as the best campaign of the year. It put us among the 5 best marketers in North America, and more recently, they called VELVEETA the best renovation or the best rebranding of the year. And these are all consequences of huge improvement of the quality of our marketing.
Carlos Abrams-Rivera:
The one thing I guess I would be also to Miguel's comment is that while it's true that we have invested in about $100 million more in marketing to 2019, our focus really has changed and is what Miguel just highlighted, we are focused very much into earned media and which actually we have seen how we have proven that increases the return on that investment. So for us is, how do we make sure that all the personalization and improved creativity that our teams are showing translating us creating more impactful campaigns that generate the earn media that improves the ROI. So it's not just the investment we make, but the amplifying effect of our investment because of the quality of the work that we're putting out. And that's why we continue on this journey. Thank you.
Operator:
Our next question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
I guess I wanted to ask about commodities and raw materials and not so much on cost, but just availability. Given some of the supply chain issues, I guess, that have been caused by the war in the Ukraine and some of the agricultural commodities potentially being short supply. Just -- is that a concern on your end in terms of just availability of raw materials? Have you seen it at all crop up, maybe, competitively like, smaller competitors having service issues? And then maybe, if I could just tie to that as well, given that you do have some exposure to it, just bird flu, is that something we should be worried about, given that you do grow some turkeys?
Andre Maciel:
Thanks for the question. I'll get this one. Andre here. So yes, situations come up every day on the raw material and packaging materials side. So the situation continues to be challenging. And I think the teams have been out for 2 years dealing with these challenges on a recurring basis, right? It requires a lot of resilience from our team, which have been demonstrating very strongly. Now, the great thing is, despite all these challenges, we have been able, throughout the quarter, to rebuild inventories for the first time from ever since the pandemic level, and we have improved service levels. And I think we are now in a good trajectory to continue to do so into the second quarter. So despite the challenges that we continue to face in the whole market, we have been able to navigate through that. I think our scale also definitely helps on this regard. Regarding hedging, as we said before, we have been maintaining a very disciplined approach for hedging. So we haven't been speculating or trying to second guess, what's going to happen in the market. I have been maintaining our strategy to maintain a consistency. And as we mentioned, some of the commodities have been the most impacted by the Ukraine conflict, like grains, oils, energy, we are hedged on those until Q4, which put us also in a good position.
Carlos Abrams-Rivera:
But Bryan, the point about availability has been around for a long time now, before the war. Every day, there's one raw material that is short because the supply chain is very tight, overall. I think that in that sense, company with our scale should be able to navigate better. And there are examples every day. I mean, there's a shortage -- just as an example of Bingham, which is raw material to do cream cheese, and we have a good inventory of that. So the smaller companies will have difficulty to have access to that business. And every day, we really have to adapt every day to a new problem. I think the teams have done a great job in that sense.
Bryan Spillane:
And then if you could touch just on bird flu, is that a concern at all?
Carlos Abrams-Rivera:
Yes. Let me touch on that then. I think first, let me give you a little bit of historical context. I mean, we have seen this before. And one thing that is different about this time around, is that we have the insight from the lessons we learned last time. As we looked at it this time around, we are flexing our portfolio to address the short-term kind of poultry disruptions. We've had some experience doing this in the past 2 years on how we actually flexed our portfolio, so we can actually be very dynamic in our response. The regions from which we buy Turkey have not been impacted so far. Now, we have seen price increases, that is true. So what we're using is our strategic sourcing network that Miguel spoke about to provide those supply and will remain agile as we go forward. And we're working closely with our retail partners so that we can navigate as the situation evolves. But again, I think we have seen that we have learned in the past, we're applying those lessons, and reality is that we're flexing our portfolio in order to navigate through this.
Rafael Oliveira:
Bryan, Rafa here. Just to compliment to you, you asked about exposure to Ukraine. For us, it's negligible, it's very small, okay, the exposure to raw materials in Ukraine.
Operator:
Our next question comes from Jason English with Goldman Sachs.
Jason English:
Good morning, folks. Thanks for slotting me in. To echo the earlier sentiment, congrats, Chris. Your legend will miss you. And Marie, congrats on the escalation. Looking forward to working with you more closely going forward. To the questions I have, great to see your foodservice momentum. I think you gave 2 statistics, the growth in U.S. and growth internationally. Can you give us the blended growth rate like across all of foodservice, 12% of sales growing, what on average? And how close are you to back to pre-pandemic levels? Have we pretty much closed the gap? Is that what's driving the majority of the growth? Or is this momentum over and above the recovery from COVID?
Andre Maciel:
Okay. So look, I'm not going to quote specific numbers, but both -- across international zone in North America, we are growing north of 20% on both, okay? And gaining share, as also indicated across the board, which put us in a very good position. And the way things are trending so far, it's possible that already going to be ahead of 2019 levels, the list in North America, which is also great.
Miguel Patricio:
And I would add on the comments from Andre, that we are very excited with the foodservice. We see as the different from the past, there was a very transactional channel. Today, it’s a truly transactional -- sorry, a strategic channel for us. It's a great way for us to launch new products, to test them, to sample them with the consumers and then to leverage that sampling to the trade. In the presentation, you have a very recent example of that, but it's our intention to keep doing that through -- to through the future.
Jason English :
For sure. Makes a lot of sense. And I appreciate the comment earlier on ad spend and the commitment to have it be flat, if not, up as a percentage of sales for the year. But can you unpack a little bit more on the SG&A efficiency this quarter? It's down pretty sharply year-on-year. Is that the efforts of your productivity? Or is there some unique timing dynamics that we should be aware of?
Carlos Abrams-Rivera:
On the SG&A, we have in the first quarter having a onetime gain from last year that do not get repeated. So pretty much, that's what's driving the entire impairments that you're asking.
Operator:
Our next question comes from Ken Goldman with JPMorgan.
KenGoldman:
And just to echo the prior comments. Chris, thank you for all of the help, you'll truly be missed and Ann Marie, congratulations as well on the new role. I wanted to ask, you've highlighted your reduced exposure to private label in the U.S., so I don't want to suggest Kraft is at any particular risk here. I'm really just curious if you're starting to see retail customers leaning in a bit harder to their store brands recently, whether it's via incremental displays or other efforts, I guess, to try and maybe highlight for consumers some other offerings that are at lower prices. Are there any behavioral changes you're seeing from those customers?
Carlos Abrams-Rivera:
So let me take that. I would say, so far, what we're seeing from private label is that they're actually increasing their prices in line with the branded players. The reality is the cost escalating for everyone. And in terms of Kraft Heinz, I mean, what I'll tell you is that we are stronger today than we have been in the past in 4 specific areas. One, we actually have relatively low private label exposure. So today, we're about 11% of the portfolio exposed to private label versus 17% just a couple of years ago. And if you think about that number of 11% versus an industry average of about 20%, it certainly puts us in an advantage situation. We're also making sure that we are launching products that are differentiated at each round of the price ladder. So whether it's entry to mainstream to premium, so that consumers can stay with our franchise as their circumstances may change. Whether it's a -- in a blue box Mac & Cheese to an Easy Mac, they have something to come into and stay with our icon brands. And we also continue to improve the product design so that we can offer better value for the money and greater ingredient flexibility, less waste and lower production cost and actually, you'll see that in our marketing also as we go forward. And then finally, we're also leveraging the breadth of our portfolio across categories so that we can provide comprehensive occasion-based solutions that the whole family can enjoy. So we are in a very good place right now in terms of our exposures, and we are seeing kind of a private label being affected by the same way that we have.
Ken Goldman:
And then a quick follow-up for Andre. Andre, you mentioned that as inflation plateaus, you expect to see your margin percentage rebound. I understand that futures curves are volatile, but is there an estimate you have for when you expect your gross inflation, including hedges to have peaked? Might we be a little bit closer to that than maybe, some bears you're thinking about?
Andre Maciel:
Thanks for the question. As we said before, we have been taking actions consistently to protect our margin dollars at this point. right? And we want to maintain our ability to invest in the business, as Miguel and Carlos pointed out, what is critical to us. The current percentage margin is lower than our run rate, I can tell you that, and we expect those margins to recover as costs stabilize and the price realization comes through, as re-pricing at our last batch of inflation like the whole market is. So it recovers over time. Remember as well that beyond the short term, our adjusted EBITDA margin evolution, this should remain consistent to the strategy that I have outlined before, which is to have better gross margins from variable cost efficiencies, stronger pricing mix, and that will help us to fund high investments in brands, people and capabilities. So that's what we are seeking here. So even though I cannot go to a specific time or when we are going to recover the percentage margin, that should happen over time, okay? So if you look at the pre-pandemic levels, we were in the 24% range. So…
Chris Jakubik:
If we can take, maybe, one more question.
Operator:
Our next question comes from Robert Moskow of Credit Suisse.
Robert Moskow:
Thanks for the question. And Chris, I congratulate you, and I'm jealous of you also. But I guess, my question here is, can you drill down a little bit more into -- I think the comment was that your production volume will be up 10% versus a year ago. But this is an environment where there's a lot of unknowns about elasticity. And I think a lot of your peers are expecting elasticity to really accelerate by the end of the year. So can you give me a sense as to what that 10% increase really means? And is it contingent upon what you see in the demand environment, obviously?
Carlos Abrams-Rivera:
Well, thank you for your question, and I think we're all jealous of Chris, by the way. What I will tell you is that we expect an increase in elasticity going forward closer to historical levels. So prices are -- everything is on the way up, and we know that most of the stimulus is gone. Now, today, we're seeing that elasticity is running about 30% to 40% below historical levels. Now, the reason we're confident about our production is that we are also growing consumption sequentially as we rebuild retail inventory levels. So understand that we are actually making the advancements, again, many of the supply chain challenges that today, are actually holding back our market share performance. That's why as we think about the Q1 production up 10%, it is to support the rebuilding that inventory levels that have been still below our historical levels. And that we feel confident about us continues into that kind of level of support.
Andre Maciel:
And Rob, just to add to that. So to be clear, right? So the production in Q1 was 10%. It doesn't mean that we definitely go up 10%. We are just now ramping up production to rebuild the inventory levels at the retail and in our warehouses, okay? So we are not changing our inventory policy for the future. We just did to get to that level.
Robert Moskow:
Okay. So if you're not saying that production is going to be up 10% throughout the year. I thought that was what the comment meant.
Carlos Abrams-Rivera:
Well, it's 10% in Q1.
Robert Moskow:
Right, just Q1. Okay. Last question. If volume continues to kind of be down in this, like, 4%, 5% kind of range, I think that's what your U.S. retail volume was down. Does that do anything to your fixed cost leverage at the end of the year? Or is there just going to be so much pricing it doesn't really matter what happens to the fixed cost leverage?
Carlos Abrams-Rivera:
Look, we -- I think that's where the inventory review discussion comes from, right, which is important. Because we are rebuilding inventories right now. So despite the volumes are being down, we still need to produce a lot to recover the inventory level. So we don't expect any relevant impact from fixed COGS in this fiscal year.
Operator:
Our last question comes from Chris Growe with Stifel.
ChrisGrowe:
Thank you. And Chris, congratulations to you. Just thinking, 68 or so earnings reports over those 17 years. So it's kind of crazy when you put it in those terms. I just want to ask a quick question, if I could, on the supply constraints to your volume. You outlined it in a chart, like a 50 basis point market share decline as a result of those factors. How much of a revenue burden was that in the quarter, if you can say that?
Carlos Abrams-Rivera:
The pause means that it's difficult to kind of back into that right now, Chris. I think from the perspective of kind of rebuilding the inventories and then, netted against some of the supply constraints and how that translated through the shelf, in addition to the Easter shift, there's a lot of variables moving through that. So that's something we'll have to try to circle back to you.
Chris Growe:
Fair enough. No problem. Go ahead.
Andre Maciel:
It's a low single-digit impact, right, to revenue. But I think that the important thing is that we said in the last call, we expect it to continue to lose market share, but we expect it to improve, and we did, right? And we did it in the places where we said we would, which is mostly coming from the places where we have like a big constraint at the end of last year. And our perspective is to continue to improve the trend moving forward as the service level recovers.
Chris Growe:
Okay. And just one other quick follow-on would be in relation to pricing. You had more pricing coming through in the second quarter. When you account for that pricing along with -- you've got a lot of productivity savings as well, do you believe this pricing, along with the productivity savings would be enough to offset inflation once it's in place? Are you going to sort of be caught up now with the level of inflation based on the pricing you have currently announced?
Andre Maciel:
We expect -- We have been taking actions with the inflation that we have seen. And in the guidance that you have provided, we are already contemplating the inflation that we are seeing even in the forward curves, which, by the way, they have been increasing a little bit since the peak. So our -- as of right now, in the graphs provided to you, our price year-over-year will be ahead of inflation. Obviously, we are still catching up a little bit with the inflation that starts to rise at the end of last year, but on a year-over-year base, our price will be ahead of inflation.
Chris Growe:
Okay. Okay. Thank you for that color.
ChrisJakubik:
Great. Well, thanks, everybody, for joining us today. Let me turn it back to Miguel for a couple of closing remarks.
Miguel Patricio:
I opened today's call saying that it's a very exciting time to be at Kraft Heinz, and let me tell you why we think that way. First, we are very proud because we've been able to navigate through all the uncertainties over the last 2 years, at the same time that we are building a much better tomorrow. And that's not easy in moments like this. We are a very company -- in a very different company today. We are much more growth-oriented. We have improved our portfolio mix, and today, just the platforms where we are working, and we have focused, Taste Elevation is about 30% of our business today. It's big and growing, and profitable. And just to put it in perspective, it's bigger and more profitable than McCormick, just to give you an example. We have consistent double-digit net sales growth in emerging markets. Our business in foodservice is strong and growing. And we are investing more in marketing in our brands and doing a much better job, so really, the profile in terms of growth is very different. From an efficiency standpoint, I think that we are in a much better place, not only because of the $2 billion that we talked about 3 years ago, when we delivered last year and the previous year on gross savings and supply, but efficiencies across the board, I mean, from marketing to distribution and these partnerships now with technology companies that will help us accelerate these efficiencies. Finally, I think that we have a very different situation from a financial flexibility standpoint. With the discipline we had in the last 2 years, put us back in investment grade, and in a record time, just in 2 years. And going forward, we will continue generating free cash flow conversion at a rate of 100%, and we'll look to acquire business and capabilities that can be much more powerful when combined with the scale of our portfolio. All is, of course, with a lot of discipline in pricing. So that's why it's exciting to be at this moment working at Kraft Heinz. Thank you.
Andre Maciel:
Thank you, Chris. Thank you, Chris. You're pretty good.
Operator:
Ladies and gentlemen, this does conclude today's presentation. You may now disconnect, and have a wonderful day.
Operator:
Good day, and thank you for standing by. Welcome to The Kraft Heinz Company Fourth Quarter Results Conference Call. [Operator Instructions] Please be advised today's conference may be recorded. [Operator Instructions] I'd now like to hand the conference over to Chris Jakubik, Head of Global Investor Relations. Please go ahead.
Chris Jakubik:
Thank you, and hello, everyone. This is Chris Jakubik, Head of Global Investor Relations at The Kraft Heinz Company, and welcome to our Q&A session for our fourth quarter 2021 business update. During our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our earnings release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call, and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and the supplemental materials posted on ir.kraftheinzcompany.com. With that, let's take your questions.
Operator:
[Operator Instructions] Our first question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
2 questions for me. The first one for Miguel. Just given how fluid the environment is using, I guess, Paolo's words and just the macro pressures that we're seeing in the market, how has that impacted your ability to execute? And are you not executing as an organization, I guess, up to or as well as you would like, just given all the pressure?
Miguel Patricio:
Bryan, thanks for the question. I mean, the macro pressures that you are mentioning, they've been here for a while now. And at the beginning, it was hard to adapt. But I think that this is the new normal, and we are absolutely embracing the change of the macro pressures every day. I'm personally very confident about the path forward. First, because of our people. We have today a great team, a very engaged and with a low turnover, which is very different from 2.5 years ago. Our business is growing and we've been relatively strong when we talk about gross margins despite the inflation that we are seeing, which in a way has enabled us to keep investing in our brands, and our cash flow and balance sheet is almost much, much stronger than 2 years ago. Now moving forward, I think that what we have to do is even to accelerate the path and the speed to accelerate profitable growth and unlock greater efficiencies. But on that one, I will leave for the CAGNY for us to speak a little bit more next week. Thank you for the question, Bryan.
Bryan Spillane:
All right. And then, Paulo, I wanted to just ask if you could give us a little bit more help with phasing for the year. And I guess more specifically, as we're looking at the first half, are there anything we should consider? I guess we're thinking about first quarter versus second quarter in terms of, I don't know, is inflation more pronounced earlier in the year, the impact of pricing to help offset inflation like how that flows? And also in the prepared remarks, you talked a bit about or there was some discussion about supply chain. So are some of the supply chain disruptions may be more pronounced earlier in the year or earlier in the first half than the back half. So just any help you can give us in terms of the shape of the quarters would be really helpful.
Paulo Basilio:
Sure, Bryan. So if -- stepping back a little bit, like we closed 2021 very strong. Our EBITDA was $6.37 billion. And in this number, we had approximately $400 million of divested business, okay? So we start from there. We are going to see -- we are expecting to see the benefit of our sales growth, the combination of pricing plus efficiencies that we have in our plan, mitigating the inflation, the higher inflation that we are seeing. And also we expect some headwind from volume mix, and we are assuming a more conservative levels of consumption and elasticities as the stimulus and government support states, okay? And again, as you said, we are expecting closer to 47, 53, H1, H2, and this reflects where we are currently on the inflation versus the price curve that we are implementing. Also, the recovery, as you mentioned, of the supply chain constraints that we have that we expect this to improve through the first half. There is also here in terms of the curve, we are going to have this year 53rd week that will benefit our Q4 in the magnitude of $60 million to $70 million. That's what we're expecting. And in terms of inside the first half between Q1 and Q2, we expect Q1 to be softer in relation to Q2 because of the timing of Easter shipments that we're going to have this year and also the timing that we are executing our pricing.
Operator:
Our next question comes from Andrew Lazar with Barclays.
Andrew Lazar:
I was hoping to get a bit more clarity on the various buckets you broke out in the prepared remarks with respect to the supply chain constraints and market share. Maybe could you be a bit more specific on sort of what the one-time issues were in the fourth quarter and why you've got visibility to this being fixed by the end of Q1. Is the second bucket you mentioned of supply constraints simply demand outstripping supply and not necessarily execution-related? And then the third bucket, I assume are brands that are losing share for other reasons than supply constraints. So maybe if you can just sort of give us a little more clarity on those 3 buckets, that would be really helpful.
Carlos Abrams-Rivera:
Thank you, Andrew, and it's Carlos and I'm happy to take it. So as you said in the prepared remarks, I broke this out, but let me give you a little more color on each of those. So firstly, the 40% of our share loss in Q4 was, as you said, was due to one-time supply and similar challenges. And what I mean by that, it seems like we saw in places where Philadelphia Cream Cheese, for example, given some packages issues that we had that we know what happened. Those are related more to whether with packaging materials in the case of Cream Cheese, whether it was labor in case of Oscar Mayer Bacon, so we have visibility on those, and we know that we are able to actually come back and recover in Q1. The second bucket is around the 30% that was really due to more -- think of those as more production constraints that we actually expect to resolve in the first half to exit them in a good place as we end Q2. And those are things where the actual production was driving the constraint. So think of those as Heinz Gravy where capacity is limited, and we were able -- but we are now doing things in order to free capacity to work service the high demand that we're seeing, whether that was in places like launchables where we have some ongoing labor constraints that we are solving and we'll be able to, again, execute to in a much better way. And then the third bucket, in some essentially is they are in categories and frankly, they're tilted towards growth in categories where we're actually looking to implement new game plans this year. And think of those essentially as new creative ways in which we can deliver a strong demand. And when you put it all together, I can tell you that we have the clear visibility on what needs to be done, and we actually have clear actions as well to make sure it happens. So we feel very good as we exit both Q1 and Q2 to recover this. So thank you.
Operator:
Our next question comes from Chris Growe with Stifel.
Chris Growe:
I just had a quick question for you to understand, and I think this kind of follows on your answer there, Carlos, on Andrew's question. The production constraints you had, I think you said like 30% of the share losses. Can you help quantify like what that -- how much that weighed on sales, what the listing opportunity was in the quarter? And then I also -- I'm just curious around that. You did talk about in your prepared remarks -- the pre-recorded remarks about a real focus on market share in 2022. So I just want to get a better sense of kind of your expectations there and then how that could affect, say, volume and pricing and promotional efforts, that kind of thing, for the coming year?
Carlos Abrams-Rivera:
First of all, thank you for the question. I would say I think it's a little bit difficult to quantify the share to the volume. What I can tell you is those are in the last 30%, those are categories, again, that we continue to see opportunity for us to service the consumer demand in a stronger way. So we have something that is focused for us. And we are -- the reality is that we have been -- we are actually thinking through very creative ways in which we can actually satisfy that demand going forward. And to your point around our focus on share, absolutely. For us, it's something that we as a company take very seriously. We mentioned the fact that we have great bright spots within our business, big iconic brands that have been growing quite a bit of share. But as we think about going forward, we want to make sure that it's consistently across our businesses and us being able to deal with recovery, both in Q1 and Q2 as we exit the first half is going to help us actually continue to grow in that perspective.
Chris Growe:
If I could just add any -- sorry, go ahead.
Carlos Abrams-Rivera:
Please. No, go ahead.
Chris Growe:
Okay. Just real quickly just at many times a focus on market share can imply heavier promotional spending or those kinds of things. It sounds like you've got more new product innovation, those advertising, those kind of consumer pull more than a consumer push to generate that market share. Is that fair to say?
Carlos Abrams-Rivera:
Listen, I think for me, whenever I talk about market share, think of it as profitable market share. I've been working in food company for a number of years. And there is no substitute to make sure that we -- whenever we think about market share, it has to be done in a proper way. We have to make sure we do -- everything that we do is with a consumer-first approach to make sure we, in fact, bringing consumer solutions, whether that is location-based, in-store and online, we'll always focus on making sure that it's done with a drive on profitable market share growth.
Operator:
Our next question comes from Alexia Howard with Bernstein.
Alexia Howard:
Can we ask about what came through better than expected in the fourth quarter. When you reported at the end of October, you were talking about adjusted EBITDA, I think, in the $6.1 billion to $6.2 billion range, and it came through at $6.4 billion. That's a big step-up for the last couple of months of the year. So could you just walk us through what the positive surprises were and whether those are likely to continue?
Paulo Basilio:
I think -- Alexia, Paulo here. I think I can take this one. I think we saw -- we were able to, even with many constraints, we were able to produce better. It's fair to say that if we're able to -- if we had more capacity, would have sold even more, but we were able to operate in terms of volume and capacity better than we planned. And also our promotion strategy came in better than we promoted less than we were expecting initially. I think those 2 areas together with over-delivering in terms of efficiencies, I would add to this third point were the main factors to our strong performance in the fourth quarter.
Operator:
Our next question comes from Rob Dickerson with Jefferies.
Rob Dickerson:
Just a question and the commentary around expected stronger consumption in '22. Obviously, that's despite higher pricing and you said you're being somewhat conservative, it sounds like on the volume side as you look to your internal forecast. I'm just curious, when you come up with those forecasts, as we think about like back half of the year, is the feel that you might just be a little bit better positioned given price points, maybe a little bit more -- or let's say, better position with respect to trade down risk? I'm just trying to get a sense as to why you think consumption would actually be up at least in the at-home channel. And then I have a quick follow-up.
Paulo Basilio:
Right. I can start here and maybe Carlos can complement if he feels the need. What we have embedded in our outlook is that we are -- again, we are going to -- we expect, as we said, low single-digit organic sales growth in this year with greater contribution from the growth platforms that we have. Our foodservice channel is also recovering and gaining share in all the emerging markets performance and our continued strong performance through distribution. And also, as I was mentioning before, some relief of the key supply chain constraints that -- as the year progresses. But we -- as we were discussing, we also are embedded in our forecast, in our expectation, some headwinds in volume and in fact, in volume '22 because we are taking into consideration the fact that we are going to be having stems from the government support that happened and also a more conservative levels of elasticity than we saw before. But net-net, so that is that we are -- we have assumptions that are more conservative in terms of elasticity and consumption that we're seeing today, but we think it is the appropriate way to go in our outlook.
Carlos Abrams-Rivera:
Yes. The one thing, I guess, I would add to what Paulo just said is that as we're doing that, we also continue to make investments to make sure we improve our brand value proposition. And we're doing that through renovation of our brands, driving disruptive innovation and continue to service new occasion-based solutions, whether that's for in-store, online for today's consumers' needs. So that continues even as we are continuing to progress throughout the year. Thanks for the question.
Rob Dickerson:
Super. And then very quickly, Paulo, you've done a very nice job of improving your leverage positioning at the end of the year still with a decent cash balance. Should we just be thinking as you go forward that kind of use of cash would either be for kind of smaller add-on acquisitions or just kind of an ongoing deleverage cycle as you get through '22? That's it.
Paulo Basilio:
Sure. We -- our leverage target is below 4x, and we are well below that level today. And we expect to remain consistently below that going forward. Just want to highlight 1 point here, investment grade for us remains really strategically important and we have enough flexibility today in our balance sheet, in our capital structure to continue to evaluate opportunities to accelerate our strategy in an accretive way and with price discipline. But we are really closing now the way that we are today in terms of flexibility in the balance sheet that we have we feel the company in a very strong position.
Operator:
Our next question comes from Pamela Kaufman with Morgan Stanley.
Pamela Kaufman:
Can you comment on where overall inflation came in for 2021? And what assumption you're making for inflation in '22? And then I guess, just how much of your costs are covered for the year and what your visibility is on the cost outlook?
Paulo Basilio:
Sure. So let me take that. Our Q4 inflation were higher than we expected in our October call. We ended up like with a low double digit. But for 2022, we are likely to see or expecting today near inflation of low teens for the full year, okay? And we expect this inflation to be higher in the first half than in the second half. And just to complement the -- by the end of next -- last year in '21, we took the necessary actions to mitigate the inflation we were seeing. And since then, more inflation has come and we are taking these additional actions as we've been discussing. And we are -- when you look about -- in terms of our hedging position, we normally hedge -- although we hedge a more significant part of the commodities, when you talk about our total COGS, we only hedge around 20% to 30% of the COGS. So -- because there are a lot of other costs that are not only commodities in our cost. So again, that is the range that we have ahead. So it's not material when we have a situation that we're having today that we are seeing inflation in pretty much all the lines of our COGS.
Operator:
Our next question comes from Ken Goldman with JPMorgan.
Ken Goldman:
I'm curious in your guidance for 2022, how much does the outlook require or bake in, I guess, what I would consider rational behavior from your competitors? In other words, are there any assumptions that as the consumer maybe gets a little bit more stretched as prices rise a little bit as some of your competitors also add to their capacity. Is there any expectation built in that there might be -- yes, you talked about elasticity certainly being there, but maybe a little bit more of an aggressive stance from some of your rivals. I'm just trying to get a sense for what's baked in.
Carlos Abrams-Rivera:
The other thing, I think that -- I'm not going to comment on what they're doing, how they're going to run their business. So let me tell you a little bit about how I see our business and why I feel good about the way kind of we think about us going forward. For us, the important thing is to make sure we continue to stay investing it in a differentiated portfolio. And we're doing this because we actually are able to provide consumers whether it's an entry into the category, a mainstream product or premium products, consumers actually have a way in which to acquire product from Kraft Heinz. And you see that in places like Mac & Cheese, where it goes from an Easy Mac to the original version of Mac & Cheese. We also are continuing to strengthen our portfolio because, as you know, we have made some important divestitures that really have reduced kind of our exposures to private label and other places where historically have been more competitive. In fact, we've gone from 17% of exposure to private label to now 11, which -- and I think its industry average is around 20%. So we also -- we only -- we are making investments. We have a place in which consumers can come into the category. We're less exposed to historically private level businesses. And we continue to make sure we're offering great quality products at prices that consumers can afford. So we are focused on making sure that everything we're doing is around delivering great value, meaning quality products and a way that is accessible to consumers. That's what we're focused here in Kraft Heinz.
Ken Goldman:
Makes sense. And then very quickly -- Paulo, thank you. For the gross margin, the Street is modeling a pretty flattish figure in 2022 versus '21. Recognizing you don't provide specific guidance for this line item, just directionally, I guess, is it fair to say that gross margin is more likely to be down than flat? Just especially in light of, I guess, your reminder this morning that in the context of inflation, you're aiming to recapture gross profit dollars, not necessarily percentages?
Paulo Basilio:
Yes. Listen, when you think about as costs stabilize and price realization and efficiencies continue, our margin percentage here will normalize, okay? As we have mentioned before, we are expecting lower run rate margin percentage levels in the beginning of this year and our actions are to protect the dollar profitability. So we are protecting the dollar margin year-over-year. That's how we are thinking here.
Operator:
Our next question comes from Steve Powers with Deutsche Bank.
Steve Powers:
Yes. Following up on the topic of elasticity, I just wonder if you could provide any more context in terms of your assumptions for the coming year in that regard. And really, any variation you're thinking about and we should be thinking about, about how elasticity is anticipated to maybe very across your platforms or across your geographic regions?
Carlos Abrams-Rivera:
I think, I'm guessing that you're referring mostly to our U.S. business. So let me just take that up first. I think so far, and Paulo spoke to this a little bit earlier, other expectation for elasticity have proven to be conservative. So as we go forward, we're expecting some of those more, I would say, normal levels of elasticity to impact in 2022. And just to be clear, our outlook contemplates both those elevated levels of elasticity and the continued investments on our brand value proposition. Now when you look at overall kind of how the way we look at the business is that demand really has remained pretty much intact. So the inflation, which is, as you know, being broad-based and not specific to one category is really kind of impacting everywhere similarly. Now if you look at it deeper, personal spending on food has been more stable than disposable income or even discretionary spending over time. And if you go even further, when you look at Kraft Heinz specifically, the reality is that we have, as I said earlier, quality products in categories in which we can compete at a price that is affordable to consumers. I mean just to give you a sense, I mean, when you think about Kraft Mac & Cheese, Blue Box is about $0.50 per serving. If you think about Oscar Mayer hot dogs, it's about $0.25 a piece. If you think about Heinz Ketchup, it's about $0.10 an ounce. So those are things that we continue to feel strong about because we have a way in which to create great quality products in a way that consumers can afford. But we're also taking more actions than that. We also are using our designed to value to make sure that we're thinking around how do we boost quality in our products while reducing cost, essentially making sure that we give consumers exactly what they're looking for and not the things they don't need. And lastly, we're also making sure that we're investing in better creative and communication so that we have, in fact, stronger relevance of our brands that actually are helping us make sure that we continue to drive better renovations, innovations in a way that matters to what consumers are looking for today.
Steve Powers:
Okay. Great. If I could follow up on a different topic actually. There’s a good deal of discussion about your strategy to expand and drive growth in emerging markets. And I guess as we think about the strategic investments that you’ve embedded in the ‘22 plan. Can you just talk about the sort of the allocation of those investments in your developed markets versus your emerging markets? And just how much of an accelerated push towards the emerging markets you’re thinking about and we should be thinking about as it relates to the new year?
Rafael Oliveira:
Maybe I can take it here, it’s Rafa speaking. Look, we continue to be very optimistic of our strategy we focus on emerging markets, right, on Taste Elevation. And – I mean, we continue to expect double-digit organic growth, further gains of market share in the future and leveraging our repeatable go-to-market model. I mean this has been live in about 30% of the countries we operate today in emerging markets, and we look to continue growing this and boosting our go-to-market for the -- in 2022. So I mean, the strategy remains the same. We’ll play the – as we’ve been doing, we did 4 acquisitions in 2021 and add-ons in different markets that enable us to expand within our Taste Elevation focus in specific countries that we see a big opportunity for growth. So that strategy should remain is paying off and we will continue.
A –Miguel Patricio:
And Rafael, I would just add that the engine for growth in these emerging markets is really the brand Heinz that is an unbelievable shape and getting better every day from a consumer standpoint, which gives us a lot of opportunities for growth to expand Heinz further, not only Ketchup, but other products. So emerging markets will continue being a great engine of our growth.
Operator:
That concludes today's question-and-answer session. I'd like to pass the call back to Chris Jakubik for closing remarks.
Chris Jakubik:
Well, thanks, everyone, for joining us today. For follow-up questions, myself and the rest of the IR team will be available for any additional questions. But thanks again for joining us today, and we'll see you at CAGNY next week.
Operator:
This concludes today's conference call. Thank you for participating. You may now disconnect.
Operator:
Thank you for standing by. Welcome to The Kraft Heinz Company's Third Quarter 2021 results conference call. At this time, all participants are in a listen-only mode. After the speakers presentation, there will be a question-and-answer session. [Operator Instructions]. Please be advised today's conference may be recorded. [Operator Instructions]. I would now like to hand the conference over to your host today, Chris Jakubik, Head of Global Investor Relations. Please go ahead.
Chris Jakubik:
Thank you. And hello, everyone. This is Chris Jakubik, Head of Global Investor Relations at The Kraft Heinz Company, and welcome to our Q&A session for our third quarter 2021 business update. During our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our earnings release and our filings with the SEC. We will also discuss the non-GAAP financial measures today during the call. And these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and the supplemental materials posted at ir.kraftheinzcompany.com. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio, for a few quick opening comments.
Miguel Patricio:
Well, thank you Chris, and good morning everyone. I would just like to start by sharing how encouraging it is for us to see our Company leaning into a scale and agility that we have been talking about for some time, addressing short-term challenges at the same time that we are building the long-term advantage. We are today a much stronger Company and we are better positioned to address inflation that we're seeing. We are taking actions now to protect profitability through 2022 and our actions, and not just branching, we are also implementing price pack architecture, value-engineering, and leveraging our scaling procurement. At the same time, our team has continued transforming our business for long-term growth and advantage. Our momentum with the consumer is strong, and our consumer-focused platform-based approach is taking us to new occasions. We continue to invest, to improve relevance of our brands. They are making greater, more creative marketing investments. And at the same time, we are building agility that will deliver the 2 billion of gross efficiencies and looking to unlock more. We are continuing to pay down debt and improve our net leverage. And we continue to invest in our most important assets, our people. And as we mentioned in our remarks, we have done all of these while delivering better 2021 results than previously expected, which speaks to the strength of our business. Well, with that, let's take your questions.
Operator:
Thank you. [Operator Instructions]. And our first question comes from the line of Andrew Lazar with Barclays. Your line is open. Please go ahead.
Andrew Lazar:
Great. Thanks so much. My question is actually for Rafa, if I could. We've been taking a look at some Nielsen trends and some key food categories in the U.S. and Western Europe. And while consumption obviously in the U.S. has certainly remained elevated, trends at least in some categories in Europe seems to be decelerating meaningfully, or I guess normalizing is a better word for it as those markets reopen at a faster pace than what we've seen here in the U.S. So I'm curious if KHC is seeing this dynamic play out at all for the Company, and if you see maybe certain trends in Europe as a fair leading indicator of what's to come in the U.S. around stickiness of demand. Or if maybe there are some differences suggesting that not a great set of data points to necessarily use to compare. Thanks so much.
Rafael Oliveira:
Hi, Andrew. Rafa, here. Thanks for the question. From an overall market perspective in Western Europe, we have seen indeed more of a return to pre -pandemic consumption patterns than in other developed markets. That said, there is quite a bit per category, and we are seeing much greater stickiness in our base elevation platforms as the consumers continue to look to us to elevate their views. And this is quite positive to be honest to us, because if you recall, we have three key pillars on our international growth strategy and our base elevation platform, emerging markets and food service channel. So these demand stickiness in base elevation, and we will continue to see favorable levels of consumption, growth, and absolute terms on the platform. And we do the best when we are focusing at. So we continue to see this elevation demand sustaining. And in food service in particular, Western Europe is rebounding very fast. It is approaching 2019 levels. And on top of this, I agree we've been gaining a lot of share in almost every market in -- we operate in food service, so is another strength. As I said, overall, it's true is most of the market is coming back to pre -pandemic. In some platforms, they continue to be very strong and that has played out favorably for us, this elevation.
Andrew Lazar:
Great. Thanks very much.
Operator:
Thank you. Our next question comes from the line of Jason English with Goldman Sachs. Your line is open. Please go ahead.
Jason English:
Thanks, folks. Appreciate you slotting me in. I guess I'll lean into price a little bit. You reiterated the comment today that during the prepared remarks that you expect the price to catch up with costs by the end of the year. Can you confirm that that's not just ingredient costs, but that's sort of the total supply chain pressure? And then looking at slide 8, is it fair to look at that as a price index? So, to say you came into the year with the index around 103 and you plan to exit a bit north of 106, you'd be carrying around 3 points of price into next year, or is that 106 a bit of an average and the real exit rates closer to 107 or 108? Thanks.
Paulo Basilio:
Hi, Jason, I'm Paulo, here. Let me try to help with this question. We expect to see similar level of inflation at the beginning of '22 as we are seeing now in the second half of '21. Most of the inflation that we're going to see is carried over for '21. We expect to enter '22 having executed the price plan that protects our profitability from current levels of cost. Current levels of cost that we're seeing now. And this should address the inflation that's expected in '22. So we are seeing our execution of pricing, protecting our profitability given the cost levels that we're seeing now and this should protect our profitability when we're entering into '22.
Jason English:
So we're probably looking at something closer to a mid-single-digit pricing as we enter next year if you're carrying high single-digits percent of COGS. That's just that the math on that. Is that unreasonable?
Paulo Basilio:
Listen, I don't want to get into the actual forecasting of pricing but I can tell you that the actions that we're taking now will protect the inflation that we're seeing, and it will protect our profitability from these inflation that we're seeing in the current cost levels. And this could put us in a good position to enter 2022.
Jason English:
Okay.
Miguel Patricio:
Just complementing what Paulo is saying. I think that if eventually more inflation terms, well we'll have to take action.
Jason English:
Sure. It makes sense. And congrats on the pricing success so far. It's better than I expected.
Miguel Patricio:
Thank you.
Chris Jakubik:
Thanks, Jason.
Operator:
Thank you. And our next question comes from the line of Pamela Kaufman with Morgan Stanley. Your line is open. Please go ahead.
Pamela Kaufman:
Hi. Good morning.
Miguel Patricio:
Morning.
Pamela Kaufman:
Can you elaborate on what drove the sequential softening in market share trends that you highlighted? Has that primarily been driven by the capacity constraints or have there been other competitive dynamics contributing to the share performance? And then how are you addressing the capacity constraints that you highlighted, and I guess, what do you see is driving improved share performance going forward?
Rafael Oliveira:
Thank you Pamela (ph) for the question. I imagine a lot of those questions you had there, I think there were 3 I counted, but they were related to the U.S. so I'll take it. I guess for me I will say, yes, first of all, the way I think about the business is we want to make sure we continue to drive household penetration and repeat rates, which we are doing. And while there were some short-term share pressures, and during the back-to-school as really their demand really out grew in our capacity in a few categories, over the long term effect that we are driving household penetration and repeat rates shows the strength of our portfolio interest of our business on how we are actually managed through all that.
Miguel Patricio:
But I will say yes to that. I'm very much focused on making sure that we win by maximizing the controls. And our recipe for winning is to be essentially consistent with focus on solidifying the consumer needs better than anyone else, and it doesn't matter exactly what's happening at this particular moment. As we go forward, I'd tell you, I see three specific advantage that for us it's going to be a play which we're going to win. We have continued to renovate our portfolio, we have controlled the cost in our brands so that we can optimize the value with our -- for our consumers and really that is the best recipe for us to withstand against any competition that comes in. And essentially what we are doing -- we're increasing the equation of what it's worth buying for at the shelf. The second event is where we have also -- we're making sure that we are differentiated at each rung of the price ladder, whether its entry to mainstream to premium so that consumers can stay within our franchise even if their circumstances might change. And if you think about Mac and Cheese, we've got everywhere from an easy mac to the original version for consumers. And then the third piece I will say is we are transforming our portfolio through all these divestitures that actually have a significantly reduce our private level exposure. So we have continued to renovate and manage our costs. We have continued to bring -- making sure that we have differentiated products within our categories no matter where the frequent consumers are. And we have a private -- we have a portfolio that is mostly going to reduce this private label. And frankly, we continue to see opportunities to capture profitable growth focusing on our consumer platforms. So we are executing with excellence and leveraging this broad renovation, the innovation, and the rest is creating that our teams are doing. I think, Pamela, you also spoke a part of your question within other supply chain constraints that we're seeing. I think the way I would look at it is, across the industry we're seeing a supply chain that is being tested on a daily basis. And what I will say is our supplying chain team has been very agile, taking advantage of our global scale. We're showing agility in labor, in manufacturing in logistics and I will give you some examples of what I mean. We are reducing the amount of time to hire and significantly increase the applicant pool by leveraging new digital tools at Kraft Heinz. We are improving the flexibility in terms of the materials that are available with a reeling ownership mindset across sales, procurement, and manufacturing.
Carlos Abrams Rivera:
And those things will change in our plans, 39 of them across the U.S. sometimes on a weekly basis. And then, in logistics we've actually increased the throughput on warehouses by shifting more of how we operate 24/7 and increasing the automations since the pre -pandemic time. So having said that, I will tell you that we do have a good line of sight of continue to improve our customer service levels as we move forward. And because frankly, restoring the top-tier customer service to the pre-pandemic level is a continued focus for us and the entire team. And thanks for your question, Pamela.
Miguel Patricio:
You also asked about moving forward in terms of capacity. On top of everything that the Carlos is saying, I just to add to that, we have been adding capacity. We increased substantially Heinz ketchup capacity, Mac and Cheese, on frozen snacks, [Indiscernible] max and bagel bites, on crops of cucumbers, on meal, and on kid's juices. So it's -- this investment in capacities is a great proof on our belief about the demand for our products in the future.
Pamela Kaufman:
Thank you. Very helpful.
Operator:
Thank you. And our next question comes from the line of Bryan Spillane with Bank of America. Your line is open. Please, go ahead.
Bryan Spillane:
Hi, thanks, Operator. Good morning, everyone. So my question is, I guess, tied to some of the themes here, just in terms of inflation and pricing and margins. Maybe if we could just step back pre all of this inflation and pre -COVID, there was a transformation in your supply chain in which that work had started. We look at gross margins or profitability of the gross profit line, and you've held up pretty well, relative to your peers; if anything, probably a little bit better. I guess as we're thinking about profitability going forward, knowing that there's some pricing that's coming through to cover inflation. But how much are you also still benefiting incrementally from some of the supply chain work you've done, and how much of that is going to be also a contributor to helping to offset all of the inflation and supply chain disruptions?
Paulo Basilio:
Let me start here and then we can maybe build -- someone else here can put -- build on top of my answer. What you said is true. When we come back to when the time that in 2019 when we close our strategy beginning of 2020, the -- we were very focused on improving our gross profit overtime. And in order to do that, we developed on many programs in terms of efficiencies in supply chain, in terms of focusing on these -- also pricing. A new pricing strategy and revenue management strategy and this is taking place. You can see that today with all the inflationary pressure that we're seeing in the gap that we're having between the pricing realization and the cost inflation, we're keeping the gross profit margin, the same level that we had pre -pandemic. And this gives us a lot of confidence in our brand going forward. So I will say that our strategy to improve profitability, to gross profit margin is working.
Carlos Abrams Rivera:
What I would add to and think about our overall progress in our transformation, in -- both in terms of some of the things that you heard from Miguel earlier. We are in fact, making a significant portion on fast-track in critical projects on our capacity. So as Miguel give you some examples, I will give you a couple of more, which is if you think about ketchup, the fact that in Heinz dip and squeeze kind of shares a small package, we have nearly doubled our capacity and by the end of next year, if you think about Mac and Cheese, by the second half of next year, we've actually increased about 20% of our cups' capacity and even in Frozen snacks, by -- also by second half of next year, we will have increased about a third our capacity in areas like daily mix. And so both across -- this are some of the examples of things that we saw earlier in the pandemic. We made fast-tracking of projects and we continue to do that, more work to do ahead. The other way I look at it is in terms of our -- how do we make sure we get more of our utilization of our assets and for me, things like improving our OEE, which we have now done '20 versus '21, and -- I'm sorry, '20 versus '19, '21 versus '20. It is also the way that we're going to continue to make sure that as we go forward, we attack in both ways, making sure that we are being smart about investing in our capacity. And we're getting more of our assets through improvements in our OEE. Thanks for your question, Bryan.
Bryan Spillane:
All right. Thank you.
Operator:
Thank you. And our next question comes from the line of Robert Moskow with Credit Suisse. Your line is open. Please go ahead.
Robert Moskow:
Hi, thanks. I just wanted to try to square the outlook for 2022 slide with your comments about pricing catching up to costs. Because if pricing is really catching up the cost that would imply that your EBITDA growth on a core basis divestitures should be able to grow in 2022. So if you're confident enough that the pricing is really catching up, why not take the extra step and, and talk about it in your outlook? As it stands, the slide is pretty general. It says that things are going to be strong, stronger than you thought post-pandemic but I'm not quite sure it points to EBITDA growth on a core basis yet.
Paulo Basilio:
Hi Rob. Let me start saying that we are not providing guidance for '22 and we're not providing also at this time any outlook for '22 besides the ones that we shared. We can say that we are very confident with our bets and we're very confident about our ability to retain consumers and retain volume that we're having today. And we're also confident in our ability to sustain these strong margins that we have. We -- our focus here is to protect the margin dollars from inflation as we mentioned and again, to give you a little bit more color if you can say that, and also we shared that in Q3, and we discussed that in Q3, we have lower the rate percentage margins and we expect these margins to improve as profit realization comes. But that is as far as we'll go in 2022. We're very confident with the fact that we have -- we are in a better space. We are a better Company in a better space with stronger consumption and with confidence in our ability to price the short debt inflation that we're seeing.
Robert Moskow:
Okay. Well, I appreciate it. Thank you.
Paulo Basilio:
Thank you,
Operator:
Thank you. And our next question comes from the line of Chris Growe with Stifel. Your line is open. Please go ahead.
Chris Growe:
Hi. Good morning. I just had a question for you in relation to promotions and you've talked about how you're rebuilding promotions in your business, especially in the US. I think you talked about a normalized promotional environment. So I just want to understand, and this gets back to a degree around pricing, as you recover promotions, especially against the period a year ago where they were lower, can you achieve price realization on a net basis that offsets inflation? And maybe related to that, would that rebuilding promotion or recovering promotion continue in the first half of 2022? Maybe a bit of an offset to the pricing you're taking in retail.
Carlos Abrams Rivera:
So Chris, let me answer that and try to explain. I think there are a couple of things you mentioned in your question. First, let me just put into context of the transformation that we've been having here at Kraft Heinz. I mean, if you think back, a critical aspect of our transformation is a consumer first approach to all that we do so -- which essentially is why our plan is to invest behind our consumer platforms during those even t windows where actually consumers are looking to us for solutions. So if we think about the gains that we have made so far, the fact that we have continued to drive brand household penetration and repeat rate, it is exactly because we have done that. We have been able to make sure that in moments during the year that consumers are looking for those specific solutions, that we can offer, essentially, the scale of what we -- of our products in a way that satisfies their needs better than anyone else. And we have been and expect to be as we look into 2022, more active with better execution than 2020 during this critical windows, but clearly not as deep as we were in 2019. And frankly, we continued to see opportunities to capture the growth. So as we are going to move forward, we are going to remain diligent on making sure [Indiscernible] satisfies our consumer needs better than anyone else, guided by our platform and our renewed focus on making sure that again, everything we do, as far as transformation, is with that consumer-first approach. Thank you.
Chris Growe:
Thank you.
Operator:
Thank you, and our next question comes from the line of Alexia Howard with Bernstein. Your line is open, please go ahead.
Alexia Howard:
Good morning, everyone.
Miguel Patricio:
Good morning.
Alexia Howard:
Okay. So in your prepared remarks, you alluded to an appetite for more acquisitions in the emerging markets. I think you referenced the FM Foods and the [Indiscernible] deals that you've done so far. Can you talk a little bit about what additional or where you're focused in terms of potential future deals? Are there particular categories, particular regions that you're looking at? Can you say anything about the kind of scale of the pipeline in terms of which would you be looking just at tuck-ins or potentially something more medium sized? Thank you. and I'll pass it on.
Miguel Patricio:
Sure, Alexia. Maybe I can comment and then give the word to to Rafael, since he's responsible for emerging markets, among other things. We have, of course, today a portfolio that is better than we had 2 years ago and a much stronger balance sheet. And with that comes more flexibility, right? And you are right. I think that if we have opportunities for acquisitions, we'll look at them and always with price discipline. We like a lot to follow our strategy and as a consequence, taste elevation, which is the really one of the critical strategic pillar of the strategy of the international zone is in the place where we're looking for opportunities. And that helps also food service business. So yes, some business in Turkey that we acquired is the leading Company in food service. And we expect to grow to the retailers with that place in Turkey as well. And I will give the micro for the word to Rafael so he can give you more color about carriers that we're looking at.
Rafael Oliveira:
Yeah. No. Thank you. The reason we are so excited about Assan Foods, about Hemmer is exactly as you have said, it's all strategy. They are strong margin categories in the right countries, as you said, base elevation and emerging markets and food service, those are the pillars for our strategy and what they can enable us in the future. I mean, each of those two businesses, I mentioned Assan and Hemmer. They are just short of a 100 million each. But with Assan we will not only be able to build Heinz as a bigger brand in Turkey, but we'll have capacity to grow much faster across the Middle East. And with Hemmer, I mean, Hemmer, we have announced, but we're now waiting for regulatory approval. It will not only strengthen our distribution, especially, in the south of Brazil, being we'll be able to participate in much more the gradual ladders of the the chain within Taste Elevation. And we can really leverage their portfolio to build our scale faster in [Indiscernible] and the food service channels. So they are definitely like, again, as I said, on strategy and that's what makes it the most exciting is Taste Elevation and within the core emerging markets that we want to grow. [Indiscernible] see a lot of opportunities.
Alexia Howard:
Great. Thank you very much. I'll pass it on.
Operator:
Thank you and our next question comes from the line of Ken Goldman with JP Morgan. Your line is open, please go ahead.
Ken Goldman:
Hi. Good morning. A couple of U.S. based food producers, they've suffered through some worker strikes recently. I'm just curious how you're feeling about your labor relations in general at the moment. And I guess how investors should think about the risk, if there is any, of Kraft Heinz perhaps facing some incremental challenges on this front?
Carlos Abrams Rivera:
Okay. Thanks for your question. I'm obviously not going to speak to anybody else's business. What I will tell you is that our teams, as I mentioned earlier, have shown tremendous agility of making sure that we are in fact, continue to have a focus on engagement of our workforce. As we sit here today, what I'll tell you is that we have seen pockets of some places where we've had some labor challenges in terms of shortages, but also they will have been very much focused on a few and isolated locations. As we move forward, I am actually confident that we have been able to actually and we'll continue to manage through specific areas where there have been some isolated situations in which we have had some labor shortages. But in a way that it's actually not a concern for us on a regular basis or on an ongoing basis as we move forward. So actually, I feel very good about where we are and how we continue to manage this in an agile way. I don't -- anything else you went to build up, Miguel?
Miguel Patricio:
No, I think that's -- the only thing I would add is that we've been working hard to improve the engagement of the Company overall and that brings us more confidence about the possible labor issues for the future. At this moment, we don't see any risk of a strike, but that doesn't mean that that's not possible. But we are confident about that.
Carlos Abrams Rivera:
No, I think as Miguel said. I think we're in a good position and really feel good about our -- the way to our teams have handled it and with the agility they have shown during this really difficult time. So thank you. I think we're about out of time there. So you -- we'll end it there. Thanks everyone for joining us today and for anybody who has follow-up questions, I'll be available to take your questions and for anybody in the media, Kathy Krenger and her team will be available for your follow-ups so thanks, everyone and have a great day.
Miguel Patricio:
Thank you.
Operator:
That concludes today's conference call. Thank you for participating and you may now disconnect. Everyone, have a great day.
Operator:
Good day and thank you for standing by. Welcome to The Kraft Heinz Company Second Quarter 2021 Business Update Call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions]. I'd now have to hand the conference over to your speaker today, Chris Jakubik (ph), Head of Investor Relations. Please go ahead.
Chris Jakubik:
Thank you. And hello, everyone. This is Chris Jakubik Head of Global Investor Relations at the Kraft Heinz Company and welcomes you to our Q&A session for our second quarter of 2021 business update. During our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties. And these are discussed in our earnings release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and the supplemental materials posted at ir.kraftheinzcompany.com. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio for a few quick opening comments. Miguel?
Miguel Patricio:
Thank you, Chris, and thank you, everyone. I just like to add or summarize and tell you that we are very optimistic about how we're progressing in our transformation at Kraft Heinz. We've been taking advantage of the scale that we have, and we've been building the agility that we need to build a better business for the future. We posted sustainable top line and bottom line gains versus ‘19, and we are encouraged because the strongest growth comes from priority platforms and markets what we call the growth platforms, taste elevation, and in emerging markets. And we continue seeing retail very strong, and we are coming back with food service. It's recovering and recovering fast. Transforming Kraft Heinz is what we all have in mind. And we want to do that, maintaining industry-leading profitability. We are investing more in our brands and better as well building a much more creative Company. We are also on track to deliver the $400 million of gross efficiencies in 2021 and effectively managing inflation. At the same time, we continued strengthening our portfolio and improving financial flexibility. We're adding capacity to our products to drive, grow, and energize platforms, and in the emerging markets. We, as you know, closed the Nuts divestiture and we expect to close the Cheese divestiture in the second half of this year. Recently, we acquired Assan Foods in Turkey. It's a very small operation, but is a very important step into our strategy, because it accelerates taste elevation and is in emerging markets. And we continue to pay down debts and improve our net leverage. We continue to expect to have a very good 2021 actually to deliver a stronger 2021 than we projected when we provided our initial outlook in February, and that speaks to the strength and potential of our ongoing business. Thank you. We are now ready for your questions.
Operator:
[Operator instructions]. Please standby while we compile the Q&A roster. Our first question comes from the line of Chris Growe from Stifel. You may begin.
Chris Growe:
Hi, good morning. I just had a quick question for you, if I could please, in relation to pricing, and I was just curious if you could maybe give a little more color around the price realization and how you expect that to kind of build through the second half of the year. And just as a backdrop, as I look across your categories, in some cases Kraft's pricing is above your category, some a little below, but all-in-all, like the IRI data in the U.S. would say, you are pricing at a little slower rate than what the categories are overall. So I'm just curious if that's strategic in helping drive your share gains or if that's just timing and there's more pricing coming in the second half of the year. Thank you.
Miguel Patricio:
And thank you for your question. Let me start and then maybe Carlos and Paulo can give you more color on that. As I mentioned on the call, we believe that inflation in our business remains manageable. And even with inflation, we expect to deliver, as I said, a stronger 2021 than we projected before. We continue to invest in our brands at the anticipated levels to drive our transformation, and we will continue to monitor things and take further action if of course is necessary, but Carlos, maybe you can give more color on it and maybe Paulo as well.
Carlos Abrams-Rivera:
Sure Miguel. Thanks for the question. But first, I think I will say is in the U.S. we have said in the past is that we are proactively managing against the incremental inflation we see. And actually, we feel good about our ability to implement those actions when and where we see the need. So, if you look at inflation we saw in Q2, it is mainly coming from ingredients, things like soybeans, edible oils, packaging, and some transportation as well. And it is very similar to what we saw in the first quarter. And most recently, we also saw some increases too but driven by rising [ph] costs and some higher transportation rates. Now from a pricing perspective, as I mentioned on the call, we are restoring key promotional activations to drive the business versus the pandemic-induced pullbacks that we had in 2020. Now, as we have mentioned earlier in the year, our goal continues to be to connect with consumers that now have discovered or rediscovered our brands and drive the repeat rate among those households. So in that context and versus inflation, again we feel good about our ability to achieve the net pricing we need to offset inflation and maintain a strong household and repeat rate. Given that we are renovating our Portfolio to drive better value for consumers, improving the creative content of our marketing, and strengthening and diversifying our media impressions. What I will also add is that we're doing this primarily through four key revenue management initiatives. First, we are optimizing the frequency and depth of our promotion while we'll restore retail activation levels that I discussed in the call. Second, we're doing broad-based pricing actions, which we have announced across our Portfolio. Third, we're continuing to manage key commodity pricing. And lastly, we're using all other revenue management levers, including price pack architecture and managing category price ladders. If you look at our revenue management initiatives, they are guiding our smart trade investments so we can optimize returns on those investments and manage through the current inflationary environment. Now, in the near term, the timing of cost inflation versus price realization may lead to some degree of margin pressure, but this is reflected in an outlook, and we see net pricing and cost coming into balance as we exit the year. And then with that, let me pass it over to Paulo. Any other comments you want to add Paulo?
Paulo Basilio:
Sure, Carlos. I think if you want to explain inflation and pricing from a total Company perspective, so break it down first on inflation. We're going to recall that in April we said that you're expecting inflation in the mid-single-digit range as a percent of COGS, but at the lower end of that range. Since April, our costs have continued to move higher. Now, we're expecting inflation still in the mid-single-digit range for the full year, but now slightly above the midpoint of the mid-single-digit range. Regarding pricing, as we are mentioning and Carlos has just said, we are using multiple revenue management levers including lease price actions to manage inflation, but I think it's important for us to keep in mind that we are going to be facing an unusually difficult pricing comparison in the second half of last year. Just to remind, just for context last year, second half our price was more than 4% higher than the prior year as we pulled back promotion to better protect customer service. In terms of the timing and the pricing realization, while we expect the timing of the cost inflation versus price realization to soften, our margin percentage to lower than the run rate levels in the short term, I think it's important to note that all of those impacts are already considered in the outlook that we have for the year. And again, as we mentioned in the beginning, we're still expecting – we are now expecting even stronger EBITDA dollars than we anticipated before.
Chris Growe:
Thank you for the color.
Operator:
The next question comes from Alexia Howard from Bernstein. You may begin.
Alexia Howard:
Good morning, everyone.
Paulo Basilio:
Good morning.
Alexia Howard:
Thank you. Can I ask about the gross margin? I know that it doesn't really appear anywhere except in the formal numbers in the press release, but it looks as though it's down about 150 basis points year on year. I imagine that some of that might not be adjusted gross margin. But in a situation of such intense commodity cost pressures, as we're going through now, I am just wondering how you're expecting that to shape out in the back half of the year, possibly out into 2022. Any commentary would be much appreciated. Thank you.
Paulo Basilio:
Alexia, I can start here with this answer. I think yes, there are some adjustments to make in the gross margin. But when you think about year-over-year, I think we need to remember that we’re going to be left – we were lapping in Q2 a big quarter last year with the all-pantry loading that happened in the quarter. Our overall margins of the business are very healthy in these Q2. I think in the second quarter, we were able to price, and we had enough pricing to offset, pricing plus our efficiencies were more than enough to offset our inflation that we had, but we work compared to a very heavy mix that we had in the last quarter.
Alexia Howard:
Great. And -- and going forward, how do you expect it to change in the back-half?
Paulo Basilio:
Going forward what is exactly, I think the key components that we are going to see in the back half is that we are going to start to have -- and that's already embedded in our outlook. We're going to start to have the restoration of some promotions that Carlos mentioned. Also, the mix impacts that we're going to see as the year go on. And also, this timing between pricing and pricing realization and inflation will impact our gross profit, but all those impacts are already inside the outlook that we disclosed.
Alexia Howard:
Great. Thank you very much. I'll pass it on.
Operator:
Our next question comes from the line of Andrew Lazar from Barclays. You may begin.
Andrew Lazar:
Great. Good morning and thanks for the question. I guess obviously it's way too early to talk specifics around 2022 as we know much can still change, but I wanted to go back to the slide presented at the Investor Day in September of last year, and from that presentation on the base business, so excluding divestiture impacts, it looks like EBITDA was expected to be roughly flattish in '22 versus '21. And I guess I'm just trying to get a sense of, at this stage, would that still be the expectation such that we just have to strip out divestitures to get a sense of it or maybe has the inflation environment and longer-tail to at-home eating benefits shifted this thinking at all? Thanks so much.
Miguel Patricio:
Let me answer and then maybe Paulo, you can bring more precise numbers to Andrew. We are expecting 2022 to be better than the strategic plan that we presented to you. And why is that? I think our transformation is ahead of our plan. We've been beating our plans and our budgets, and we are optimistic and continue investing toward the future. I think it is still too early for us to be talking or to give you guidance about 2022. With all the volatility in the market, I think it's prudent not to go further on that.
Paulo Basilio:
Andrew, just to complement here, I think as the year progresses,as Miguel mentioned, [indiscernible]late in the year, we will be providing more clarity about how we're seeing 2022. We're not discussing this today, but we can say that we see inflation as a consistent theme for us and the industry ahead of '22, and all those initiatives and actions that we are doing in terms of revenue management initiatives to manage the inflation, we're seeing based on expectations that inflation will continue into the next year. I think those initiatives together with our savings program, the $2 billion savings program will be sufficient that together with investments that we're making to improve the relevance of our brands. So again, we are very confident around our ability to manage the inflation and support the investments behind our turnaround as we are exiting '21 and entering '22.
Andrew Lazar:
Thanks, everyone.
Operator:
Our next question comes from Bryan Spillane from Bank of America. You may begin.
Bryan Spillane:
Hi. Thanks, Operator. Good morning, everyone. So I've got a question, I guess for both Carlos and for Rafa if you could both comment on this. In the quarter or even year-to-date, currently, we're seeing basically all channels are up. I think that's been one of the surprises as we move through '21 is that, as away from home and food service channels have improved, the at-home consumption has also stayed relatively elevated. So I guess my question for both of you is just simply, how long do you expect this to continue and I guess, as things normalize, would you expect the foodservice piece of it to really begin to accelerate more and somewhat offset the at-home consumption? So just trying to get a sense of how you're thinking about those two channels, especially since right now they're both up.
Carlos Abrams-Rivera:
Listen, first of all, thanks for the question. I think it's very fair. Let me start and then [Indiscernible] give a perspective on international. I think from an industry perspective, you're right. Channel trends are still normalizing. But I have also to say too early to tell how the share of [Indiscernible] between away-from-home and at-home, ultimately, it's going to hold it out. Now recently, it does seem like the old channels are growing, but that's probably no likely to remain the case and that's not built into our expectations. Now, in terms of our business, what we see is we are optimistic about our plans that we can actually drive sustainable growth in both the retail and the foodservice. And I think it's fair to say that we also have big ambition from the away-from-home business. We believe food service is actually both a generation of insights and innovation that can actually help in the retail side of the business. And is also capable of driving outsized growth because we have actually put a reduced focus on culinary distribution and channel expansion. And some of those channel trends, while still normalizing it's still a little bit early to say predicting exactly whether it's all going to happen now. But I do say that I do believe we're going to be stronger versus what we saw pre-pandemic, and essentially for two key reasons. First, because our foodservice mix favors the QSR. And actually, that stands to recover and we are seeing that are already faster than the rest of the foodservice channel. And we also see that to be more resilient post-pandemic. And frankly, early in the pandemic, we also made a strategic bet to support that growth in QSR and that bet is paying up. We now have 30% more capacity in our small package of ketchup and sauces, so that actually has been seen to be working. And secondly, we see a more durable step-up in-home consumption that comes at the expense of other categories and brands without necessarily sacrificing food service recovery and growth. And then lastly, let me just give you a little more color on the away-from-home. I mentioned that we gained a point of market share, food service recovery begins, and most of that actually was fueled by the actions we took in 3 areas that I mentioned, culinary distribution and new channels. So in Q2, we actually executed 9 co-branded culinary limited-time offers with QSR partners. Now just one of those was actually so successful because it became part of our permanent menu item and now is going to be in '22. And if you think about that context of the fact that we've been able to drive those kinds of limited time offers with QSR, in 2019 we had none of those. So, we are certainly driving a different level of execution with QSR. Now, the second part of that, which is distribution, we actually grew key account by 20% over this Quarter. And then finally, as consumers continue to evolve how they cook and they eat and including the use of meal delivery kits, we're actually inserting our Kraft Heinz brands into that equation. So, we are working with one popular direct-to-consumer Company to develop things like a recipe specifically for our Philadelphia Cream Cheese as the main ingredient of their products. And that actual product was ordered over 200,000 times by consumers are really an all-time record for that sales partner. So when you look at it holistically, I feel very optimistic about our away-from-home business and that it actually is going to be a springboard for us to continue to drive retail growth. Now that's a perspective in the U.S. and Rafael (ph), do you want to add something in terms of the international business, how you see it.
Rafael Oliveira:
Yes. Thank you, Carlos. And hi, Bryan (ph). Look, on balance, our developed markets are experiencing very similar trends to retail and food service in U.S. and Canada. Emerging markets on the other hand, and foodservice has actually rebounded stronger than in developed markets. Then in most countries that either had shorter or even stricter lockdowns, that kept their economies open during the pandemic overall. So I mean, the consumption obviously differs country by country, in-home, and out-of-home. The best of the pandemic lockdown approached vaccine availability changes a lot. And given the delta variant now it's a bit early to tell how the channels -- where the channels will stabilize in the second half. But all that said, we're seeing a lot of improvements on the retail channels and giving us a lot of confidence that we will come out of the pandemic well-positioned right after the pandemic. On the foodservice side, our mix is even more weighted towards QSR than the U.S. is and this format is recovering very quickly. So with distribution gains in emerging markets and the potential of the foodservice that we still have across our overall international, I'm still quite optimistic that after the pandemic hence, the net will be quite positive.
Bryan Spillane:
Okay, thanks Rafael (ph). Thanks, Carlos.
Operator:
Our next question comes from the line of Ken Goldman from JPMorgan. You may begin.
Ken Goldman:
Hi, thanks. Would you ever reconsider your policy of not guiding to annual sales and EBITDA. I realize it's been a Company policy for a long time except in rare cases not to give much. But I imagine you could avoid some confusion about let's say, I guess quite good or not quite as good print if outsiders had a basic bar against which to compare results. And I guess in that way we could give you more credit when you do come in ahead of expectations. Just curious if that's a possibility and I guess there's nothing else to it, probably makes Chris ' life slightly easier too.
Paulo Basilio:
Thanks for the -- thanks for the comment. Again, we will discuss this internally and we will let you know.
Ken Goldman:
Thank you.
Paulo Basilio:
Welcome.
Operator:
Our next question comes from the line of Jason English from Goldman Sachs. You may begin.
Jason English:
Hey, good morning, folks. And thanks for slotting me in. A couple of quick questions. So you guys mentioned that you've implemented pricing actions, began to raise those prices. Can you give us -- can you give us some quantification there? Overall, on average, what is the price increase that you're pushing through and how does it vary across the different products?
Carlos Abrams-Rivera:
Well, let me just say, Jason, that let me give a little bit of more context, which is, if you think about our portfolio, we're really more diverse than most of the peers that we compete with. So, our approach to pricing is no unique in terms of just having one solution. We have to be more precise in certain categories than really broad strokes across an entire portfolio. But I can say you our actions that we have taken in pricing have covered the majority of the portfolio and that actually has quite a bit of wide range of percentage increases, so it's hard to give you a specific answer. Now, what I will tell you is that we have taken actions to mitigate those incremental inflations that we're seeing, that we feel comfortable at our approach, that we feel very good about how we are managing, and that we're going to continue to monitor things and take further actions if necessary. Thanks for the question, Jason.
Jason English:
Thanks. But you don't know what your weighted average price increase is across your Portfolio?
Carlos Abrams-Rivera:
I mean, I think is something that for us it isn't something that we're going to be discussing and but happy to continue to have conversations about how we are responding in this moment and how we're feeling that very much a manageable solution from us.
Jason English:
Okay. And one more thing just on the inflation, can you give us a quantification of what the rate was in the quarter and what you expect in the back half? I see the total for the year going from low-end to mid-singles to high-end. I'll just zoom in a little bit on the near term. Thank you.
Paulo Basilio:
Jason, an experience achieved that in that range. Jason, we need to remember also that in Q2, we have higher pressure on the meets commodity specialty in Bacon. I can tell you that in the first half of the year, our inflation rate was in the low-end of the mid-single-digit range including this Big 4 component. And that's the range that we saw for the quarter too.
Jason English:
Okay. Thank you. I'll pass it on.
Paulo Basilio:
Welcome.
Operator:
Our next question comes from the line of Carla Casella from JP Morgan. You may begin.
Carla Casella:
Hi. You mentioned that you're maintaining your leverage target below four times and you're currently at three. Would you ever think of changing that target to lower it or are you leaving that flexibility, just given your outlook for either the business or other potential, either M&A or shareholder-friendly activity?
Paulo Basilio:
We are. Thanks for the question. We are keeping. We are not changing that target of leverage to be below 4 times in a consistent way. Let's remember also that this 3.1 times that we closed that would go to 3.4 if we adjust by the EBITDA that we lost, that we're going to lose right at pro forma adjusted body EBITDA, of note that was the date that we divested. But, yeah, our idea is to keep the same policy and to give us more flexibility to accelerate our strategy, and again, we're going to operate with this flexibility going forward.
Carla Casella:
Okay, great. Thank you.
Chris Jakubik:
Maybe just one more question.
Operator:
And our last question will come from the line of Robert Moskow (ph) from Credit Suisse. You may begin.
Robert Moskow:
Thanks for the question. Maybe a two-parter. One is, do you think that you will increase media again in 2022? And then the 2nd question is, I think you entered the year expecting market shares to grow. So maybe you could decompose those 2 things as to which of those really drove the outperformance in 2021. And then also for your back half guidance, second quarter categories have been pretty resilient. Are you expecting a drop-off in category performance in 3rd and 4th, as people go back to work and consumers go back to school, specifically North American retail?
Miguel Patricio:
Let me -- let me answer the first part regarding marketing and media. And -- and I will pass the second one to Carlos to talk more specifically about categories in U.S. Let -- let me say that, first, we are excited about the changes that we have been making in our marketing programs and capabilities. We've been investing not only in our brands but also in our people.
Miguel Patricio:
This is an area that I'm very passionate about, and given the important state has to drive our growth. We are driving improvements actually in a couple of ways. The 1st one is more marketing dollars that we put. We have $100 million more in marketing than we had in 2019. And we said that we want to increase marketing moving forward. So it's our intention. However, I think it's not only about increasing marketing, it's really about efficiencies. We're today achieving 30% more of our consumers with the same spend by doing better marketing, and not only better marketing, but also better media. Third, I think we're excited about stepping up on creativity in our Company. Today, we started an internal agency in digital media in Canada in May last year and today, we have 12 of these internal hubs in different places covering more than 30 markets around the world. And that is critical for marketing efficiency because it's faster, better, and much more creative. And we can really have marketing linked to the culture and need to be very fast on that. So, overall, that would be my answer for marketing. Carlos, you may answer the second one.
Carlos Abrams-Rivera:
Sure. I can just build on your point, Miguel (ph). Specific to market share and our performance, I would say we are off to a very solid start to the year. And you saw in the presentation, we are seeing household penetration and repeat rate, growth rates, but higher than pre-pandemic levels. And we are regaining share and actually 58% of the business and is an improvement from last quarter,
Carlos Abrams-Rivera:
and certainly from what we saw in 2019 pre-pandemic. When you take a step back and you look at our overall performance, I think what we are proving is that our consumer platform approach, our focus on renovation, innovation and marketing, and our resale activations, they're all working. Now as we going forward, we will continue this agenda. We are going to increase support around key holidays while using price promotional [Indiscernible]. As I mentioned earlier, all the revenue management tools to manage inflation. Now, for our total business and I think your point about asking about the future, there's several factors impacting the category performance, but I will tell you the most important is that we believe we're in a strong position to balance share, risk profitability to continue to deliver strong returns. Thanks for the question.
Paulo Basilio:
Just one comment on that, just to build on to what you're saying and the question here on the outlook. I think it's also relevant to say that while our outlook implies a lower EBITDA margin in the short-term, what is in the second half and Q3 and we don't think that EBITDA margin is representative of the run rate that they said, and we expect that to improve back to normal levels as we enter into 2022 and when our price realization starts to catch up in our results.
Robert Moskow:
I'm sorry, I want to press a little bit more. This is really a question about your categories. Like do you expect your categories to face pressure in third quarter and fourth quarter compared to the first half, because of people going more to work and because of students going back to school. What do you think will look more similar to second quarter?
Chris Jakubik:
[Indiscernible]
Carlos Abrams-Rivera:
Yeah. Let me just give a perspective at least in the U.S. piece. I mentioned that there were several factors that is taking into consideration how the categories are behaving, and I think that there are 3 things in particular that we are looking at. There are certain things around the fact that there are hybrid working schedules. We've to see the home purchases, and the renovations, and a new consumer preference that would actually likely to keep people at home, the higher level of home consumption that we have seen in the past. We've also now seen the delta variant and the rising case counts across the U.S., and those are factors that we're also closely monitoring, and in particular, because they are important in terms of thinking about how families are preparing for the upcoming school year. I think there are all things that are making it very difficult for us to say at this point is exactly how this is going to all going to shape out. What I can tell you is that we are focused on those things we can control. So we are focused on making sure we improve our agility and execution as Miguel said, that we continue to invest behind our brands to build relevance and compete for those locations through our consumer platform-based approach, regardless of how we see this happening, and unfolding. And so far we're pleased with how we are showing up. So we believe we can continue to see. And the fact that we are able to drive helps operates ratio repeat rates. And I mentioned earlier in the call, right now you see all channels growing, but realistically that is not right now our expectations as we go through the second half.
Robert Moskow:
Okay. Thank you for indulging me. Appreciate it.
Chris Jakubik:
Great. Well, thanks to everyone for joining us today. If you have any follow-up questions, Investor Relations and the media teams will be available for your follow-ups, but thanks everyone for joining us today.
Operator:
This concludes today's conference call. Thank you for participating. You may now disconnect.
Operator:
Ladies and gentlemen, thank you for standing by and welcome to The Kraft Heinz Company First Quarter Results Conference Call. At this time, all participants are in a listen-only mode. Later we will conduct a question-and-answer session. Instructions will follow at that time. [Operator Instructions] I would now like to turn the conference over to your host, Mr. Chris Jakubik, Head of Global Investor Relations for The Kraft Heinz Company. Please go ahead, sir.
Christopher Jakubik:
Thank you and hello everyone. This is Chris Jakubik, Head of Global Investor Relations at Kraft Heinz Company, and welcome to our Q&A session for our first quarter 2021 business update. As you know, during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio for a few quick opening remarks. Miguel?
Miguel Patricio:
Yeah. Well, thank you Chris. I just wanted to start our discussion today with a few overall thoughts. First, that we have had a very, very encouraging start of the year, both topline and bottom line with our strongest growth in priority platforms and markets, especially in under-developed countries with a very strong result. We were able to hold household penetration gains even as markets begin to open and effectively managing inflation and supply constraints. We are also very encouraged by our progress with the initiatives to accelerate our advantage in different areas like in marketing, be more agile and more creative in retail and foodservice joint business plans, in unlocking capacity in Grow and Energize platforms. And also on bringing efficiencies - growth efficiency gains that we continue tracking to be about $400 million in the year. That said we feel that it's still too early to change our outlook for the full year. We could expect 2021 financials to be ahead of our strategic plan and we are expecting mid single-digit growth in Q2 2021 versus the same period in '19. At the same time, we should see stronger but manageable inflation beginning in Q2. Finally, we are pleased with additional financial flexibility that we are building. We continue to aggressively reduce debt and our divestures are on track to further increased flexibility. I will now hand it back to the operator and we can start the Q&A.
Operator:
Thank you. [Operator Instructions] Your first question comes from the line of Andrew Lazar with Barclays.
Andrew Lazar:
Miguel, I know that organic sales growth guidance for 2Q is a bit better than what consensus was expecting. But it does represent a notable sequential deceleration versus 2019. And I'm trying to get a sense of, is this - I assume this is primarily just, a, 1Q was quite a bit stronger than you probably thought and maybe you're also trying to be thinking through and being prudent about what further sort of reopening and mobility means for sales trends going forward. And then I was hoping maybe Rafael could you comment even briefly just how you see the durability of the emerging market strength that we saw in the quarter? Thank you. Thank you.
Miguel Patricio:
Hi, Andrew. Thank you for the question. Now keep in mind that in the second quarter we are going to have a different mix. Foodservice will be stronger and for sure with opening of the market because of COVID fading the mix will change and so that is one of the reasons. The second reason also let's remember that McCafe that was in the numbers of '19 and that is not in the numbers of '21 and that has a strong impact. I don't know if Paulo, you want to complement that question before passing to Rafael?
Paulo Basilio:
Miguel, thank you. I'll highlight the right points. We are calling down versus prior year low single digit growth and the impact of McCafe is always 1.1 percentage points. So it's not that dramatic of deceleration although as you are saying that we are seeing the reopening of the developed markets and there is some mix impacts that we're going to feel in the quarter.
Miguel Patricio:
But that said, yes, first quarter was a very strong quarter as you mentioned in terms of net sales when compared with '19. Rafael, please?
Rafael Oliveira:
Yes. Hi, Andrew. Thanks. Thanks for the question. I mean for us emerging markets consumption has held up relatively well during the pandemic, and I would say 2Q reasons. One is availability. I mean our customer servicing across international has been quite consistent during the whole pandemic. But also like the focus, right, second is the focus. We remain very focused on our emerging market strategy, I mean centered around Taste Elevation platform, right, and combined with localized — the proven go-to-market expansion model. And this has been performing quite well. There are two factors that - these two factors helped us during the pandemic, right, and you can see on the results, it added a point of share. We've been gaining share also during the last three quarters in a row. So we do expect this momentum to continue as we move throughout the year and based on the strong initiatives that we discussed during CAGNY.
Andrew Lazar:
Great. Thanks very much.
Operator:
Your next question comes from the line of Robert Moskow with Credit Suisse.
Robert Moskow:
Hi. Thanks for the question. I was wondering if you look at your U.S. retail mix as maybe more exposed than some of your peers to kids going back to school. You have Mac and Cheese there, you have Kraft Singles, Oscar Mayer Lunch Meats and that's a lot of, I guess, parents making lunches for their kids when they're at home. When they're going back to full time schooling, do you think that these brands will face more than normal headwinds or does it somehow kind of - is it - does it make up for itself somewhere along the way? Thanks.
Miguel Patricio:
Well, first of all, thank you for the question. Listen, we feel good about controlling the controllables. I mean, and if you think about the gains we have made in household penetration. Those are coming from younger more diverse families and we're seeing that those families are actually increasing the consumption across different day-parts and that's happening whether it's Mac and Cheese, whether that's Oscar Mayer hot dogs, very consistent. Plus even if you think about brands that typically - kids use at school like a lunch box, we're actually also seeing gains on those even over the last six months. So what I would say is our focus on continue to retain those new households regardless of the circumstances is working and it will be the things that we'll continue to do moving forward. Thanks.
Robert Moskow:
Okay, thanks.
Operator:
Your next question comes from the line of Bryan Spillane with Bank of America.
Bryan Spillane:
I've got two questions related to inflation. The first one, I think the guidance is for mid single-digit cost inflation. And just wanted to get an understanding there of is that gross inflation or is that net of cost savings and if not, just if you can give us a breakdown between the gross inflation versus net inflation?
Miguel Patricio:
Bryan thanks for the question. So, the guidance that we provided in mid single-digit is growth, so it's a percentage of our total COGS as gross inflation, okay? Actually we are seeing that it would be - currently in the low end of the mid-single digit range and that's our view. And when we see this happening today as we mentioned before, we also saw as many peers, the escalation of this inflation since our last call but when we add, as we mentioned our cost efficiencies that we highlighted around that we still seeing like $400 million in efficiencies in our supply chain. And all the levers that we have for revenue management we believe that the final number will be manageable for the company.
Bryan Spillane:
Okay. Thank you. And then if I could follow-up Rafael, just for you — just in terms of inflation, could you just give us a little bit of perspective on what tools you have available, especially in developing markets, but also in Europe in terms of managing inflation? So is it different I guess in terms of the way that you'll work through inflation in your markets than what we'll see in North America?
Rafael Oliveira:
Yes. Hi, Bryan. Yes, look, so let me break down the two. In emerging markets, I mean, in general acceptance of pricing is better, right, because inflations are more normal on the local economies. In developed markets, I mean what I can tell you is we've already successfully closed negotiations with all our key retail partners and especially in key countries like France, Germany and we remain to achieve the pricing and premiumization behind the brands that we needed. So we feel quite confident about that. I mean, in terms of comparison, you said comparing to the US, I mean there are similar and differences, right, like similar to North America, the costs have moved against us in ingredients, in packaging, but different in North America overall, logistics is not a major contributor to inflation in international. So in terms of numbers is what in line with what Paulo said comparable to mid single-digit range for the total.
Bryan Spillane:
Okay, thank you.
Operator:
Your next question comes from the line of Rob Dickerson with Jefferies.
Rob Dickerson:
Great, thank you so much. Miguel, I just had a question around your innovation plans, marketing plans kind of vis-a-vis SKU rationalization, right. So as we heard for over a year, right, there has been a lot of optimization for the retailers to kind of focus on those core SKUs, right, to just essentially maximize the benefits of velocity and scale, which you also speak to all the time. So I'm just curious as you kind of look forward kind of around that creative development of the innovation, are there sizable pieces of the portfolio that you kind of foresee rationalizing such that those tails come off, new innovation comes in, but still focused on the core on those high [ph] velocity items? Thanks.
Miguel Patricio:
Let me answer your question and I ask Carlos to complement my thoughts. We see this as a great - we have seen and this is a great opportunity for us to - exactly to focus on SKUs with higher rotation and also from a supply standpoint to improve efficiencies in our factories and also on costs. So we see this move as a very positive. Carlos, do you want to comment more precisely in terms of numbers of what's going on for us?
Carlos Abrams-Rivera:
Sure Miguel. What I would say is a lot of it - we have done [Technical Difficulty]. So if you go — as we go into this year, we have reduced probably 20% of our SKUs versus what we had in '19. And I think this has been done to duration [ph] with our retail partners. So we're building together kind of level of trust and transparency to make sure that we impact, focus on our core but drive better velocity and actually allows us to have - to better service with our customers. So overall, I feel good about where we are and the progress we have made in this area. Thanks.
Operator:
Your next question comes from the line of Alexia Howard with Bernstein.
Alexia Howard:
Good morning, everyone. Can you hear me okay?
Miguel Patricio:
Yes.
Alexia Howard:
Perfect. So I wanted to ask about the promotional path from here. You talked, I think in the prepared remarks about pulling back on promotions in January and February during Q1. Does that mean that we're likely to see a more elevated level of promotion year-on-year given the pullback that happened last year? And what does that mean for net pricing over the next couple of quarters? Thank you and I'll pass it on.
Carlos Abrams-Rivera:
I can start. Let me at least give you a perspective to first of all about the overall view of how we're thinking about our pricing and how that fits in terms of our promotions. I can tell you is, I feel good about our ability to pass through our cost inflation and as we see it and where we need to do it.
Miguel Patricio:
We lost Carlos. So let me just pick up on that. I think Carlos froze out a little bit, Alexia. So we're going to come back, but I think where Carlos was going is in terms of the - what we're seeing going on in the marketplace and what we see unfolding is in Q1 we were able to sort of build further on, sorry, Carlos why don't you go ahead. He froze out at the start there.
Carlos Abrams-Rivera:
Sorry, my apologies. Hopefully you can hear me okay now?
Alexia Howard:
Sounds great.
Carlos Abrams-Rivera:
Okay. Listen, this is the new world that we're still working through. So I appreciate the people patience. What I was getting at is — within the context of our pricing that we're looking at do know that in the, if you think about our quarters, seven of the last eight quarters, we actually were able to actually drive pricing as a positive contribution to our net sales. So we are seeing that our iconic brands are actually showing the pricing power. Now, when you look going forward, we will return to supporting key promotional window. So if you think about coming up Memorial Day, we also are going to be making sure that we show up in those moments. At the same time, we will implement the revenue management initiatives to drive share growth and improve the returns. And if I sit back and I try to summarize kind of how that we're thinking through this, the way I think of it is this three-prong approach. One, making sure we continue to renovate our portfolio to drive better value for our consumers that we improve the creative content of our marketing and that we strengthened and diversifying our media impressions. So all said, I feel good about our ability to deal with the inflation that we have and making sure we do this in a way that is positive for the company.
Alexia Howard:
Great. Thank you very much. I'll pass it on.
Operator:
Your next question comes from the line of Jason English with Goldman Sachs.
Jason English:
Hey. Good morning, folks. Thank you for sliding me in. to put a finer point on Alexia's question, do you expect pricing, net of everything to be positive in the U.S. in the back half of the year?
Paulo Basilio:
Hi, Jason. Listen, as a matter of practice, we do not forecast pricing. But as we - and again, we are seeing that we're going to have - we're going to be up in the second half against some unusual comparisons in the back half. But as Carlos mentioned, we see a lot of levers for us to manage inflation through revenue management, through savings. So we're feeling pretty very good about where - how to manage our profitability that's coming from this inflation impact.
Jason English:
Maybe to help us get a little more comfort on that let's flip to the cost side. I know you said sort of low end to mid singles plus $400 million of cost saves, I mean, that's - like a 2% sort of net inflation, I think. You can tell me if I'm wrong on that, but what does the cadence look like as we go through the year? I'm guessing given the move to some of these costs, your exit rate in the back half of this year is going to be substantially above that. And if I'm off base on that please correct me.
Paulo Basilio:
We have a ramp up of gross inflation as the year progresses. But we also have a ramp up of our sales initiatives going on as the year progresses. And on top of that, we would have our - also our revenue management initiatives so again, I'm not going to give exactly quarterly number levels here, but that's how you should think about the progression of our base, our cost base.
Jason English:
Okay, thank you.
Paulo Basilio:
You're welcome.
Operator:
Your next question comes from the line of Ken Goldman with JPMorgan.
Ken Goldman:
Hi. Thank you. I'm going to start beating on the debt inflation horse here. I know we're talking about it a lot but I just wanted to get a sense of how locked in you are on your raw materials for the rest of the year? I guess, putting in another way, is it fair to assume unless there's some big spikes in items that are harder to buy ahead - mid single-digit inflation is fairly safe to build in. I'm just trying to think if items like cheese and meat and coffee rise a bit higher - these are items that historically Kraft has locked in many months in advance at time. So I just wanted to get a sense of the risk either up or down to that - the guidance of mid single-digit inflation.
Paulo Basilio:
Hi, Ken. This varies. And again, we have specifically in our Big 4 — our key Big 4 commodities for the full year, we are seeing just a slight inflation, okay? We are going to have our heaviest comp in Q2 that you're going to be lapping a very low price in cheese last year in a high price of pork bellies this year. But overall, in terms of the Big 4 we are seeing a slight inflation. In terms of how we manage and hedge, it varies by type of areas. So there are some commodities that we go longer, beyond six months, nine months, there are other that are shorter, but this varies a lot. But what I can tell is overall when we see the scenarios of course there is a lot of volatility in these markets. But overall when we see where the commodities start today — the range of mid single-digit is what we're seeing. And again, as I said, we are seeing as overall as a percent of COGS in the low-end of this range.
Ken Goldman:
Very quick follow-up, what are your experts telling you about how valid some of these prices we're seeing for corn and soybeans and meat given supply and demand? I guess I'm asking is there is a little bit of froth created by traders in the market right now.
Paulo Basilio:
Ken I would not like to enter in this type of forecast. We are more focused on to be sure that we manage our cost for different levels of price and if we provide to our business specific hedging profile that allow the business to plan itself.
Operator:
Your next question comes from the line of Laurent Grandet with Guggenheim.
Laurent Grandet:
Yeah. Thank you. Good morning everyone and thanks for squeezing me in. So two questions, one on Canada. So Canada is definitely improving. So, could you please give us a bit more color about what's going on there and how sustainable and the gross and the rebound it is for the next few months and quarters?
Miguel Patricio:
Well, let me answer that question. I think you are absolutely right. Canada is definitely improving, had a very good quarter. I think that we did much better job in terms of promotional calendar for Canada that last year we started with big promotions and that the ROI was not exactly - it was great. And we are being much more disciplined on our promotions and that's what it reflects, so there was a big increase in margin from 16% last year to about 22% this year. But it is not only on margin that Canada is improving. I'm very satisfied with the way that we are evolving on innovation pipeline, with marketing and creativity and digital marketing. I think we are having a very different Canada than we had just one - a year and a half ago.
Laurent Grandet:
Thanks. And maybe a broader question on your straight [ph] brands so compared to [indiscernible] you laid down on that last year and now we are six, eight months within the implementation of that plan. So could you maybe tell us what you think - you've been very successful in implementing and you're ahead of what you expected and maybe some space or some strategic initiatives where you think you are sitting behind and why?
Miguel Patricio:
I would say that, overall, we are very excited with our transformation plan. And it's deep and it's in all areas. We are all evolving and after one year, I would say that we are going in a much more accelerated rate than we could imagine and especially in a year that we are doing all this through Zoom meetings, working from home. So it surprised us velocity, the agility that we are having in all areas, in all areas from supply to marketing to finance to all areas of the company. But this is a journey. Using an analogy of baseball, I would say that we finished the first inning. We are now going to the second inning. But there is still a big game ahead of us to play, but we are excited about the possibility, the evolution.
Laurent Grandet:
Thank you very much. I'll pass it on and [indiscernible] plan. Good work. Thanks.
Miguel Patricio:
Thank you.
Operator:
Your next question comes from the line of Steve Powers with Deutsche Bank.
Steve Powers:
Yeah, hey, thanks. And maybe to build on that last question a bit. I think it's been a little while since we spoke in detail about employee engagement and morale at Kraft Heinz. And to some extent also about retailer engagement - Miguel you did speak to helping improve customer satisfaction in the prepared remarks. I guess as you step back and think about the journey over the past year and the progress made since 2019, can you update us on how you perceive your current standing against those teams today and how that feeds into your outlook as you go forward into '21 and beyond?
Miguel Patricio:
Sure. I will comment on our employee engagement. I will ask Carlos to talk about customer satisfaction engagement specifically in U.S. We have great progress on that part as well. I would say that among everything — all things that we have been doing maybe employee engagement is where we have the biggest shift with our people much more engaged. And when I say this, this is of course is from quantitative research, but also qualitatively. So, our team is much more engaged working in a much more cooperative way. We've been eliminating silos that we had in the company and this year of this pandemic was - we were already organized in a different way and we had to be much, much faster in that way. I would say that morale is much higher. We have a much more engaged team. They understand the strategy we have ahead and they are excited about the journey that they are leaving. That being said, again, we still have a room for improvement and we'll continue working in that sense. Carlos, maybe you can comment on the customer side?
Carlos Abrams-Rivera:
Sure, Miguel. Thank you. And I can testify to what Miguel is saying that we have seen that across entire company. The level of engagement, the way that the teams are working with an agile mindset we do. Related to our customers what I can tell you is we are now in a much different place than we were a year ago. We have now been able to build trust with our key retailers. We are working in a part that includes a level of transparency, that we hadn't seen in the past and in fact our retailers are also - and partners are recognizing that. So I think that now when we hear from them directly that it feels like a new Kraft Heinz. We take that we've tried because it's - because of the work that we have now - and the collaborations we know we're doing with them in a way that we hadn't done in the past. So something for us to continue to build on, but thanks for the question.
Steve Powers:
Thank you.
Operator:
And at this time, I would currently would like to turn the call back over to Mr. Chris Jakubik.
Christopher Jakubik:
Thank you and thanks everybody for joining us today. For analysts that have follow-up questions Andy Larkin and myself will be available to take them. And for the media Michael Mullen will be available for your calls. So again, thanks everybody for joining us today and have a great day.
Operator:
Ladies and gentlemen, thank you for participating. This concludes today's conference call. You may now disconnect.
Operator:
Ladies and gentlemen, thank you for standing by, and welcome to the Kraft Heinz Company Fourth Quarter Results Conference Call. At this time, all participants are in a listen-only mode. After the speakers’ prepared remarks, there will be a question-and-answer session. [Operator Instructions] As a reminder, today's conference call is being recorded. I would now like to turn the conference over to your host, Mr. Chris Jakubik. Sir, you may begin.
Chris Jakubik:
Thank you, and hello, everyone. Thank you for joining our Q&A session today. As you know, during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call, and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release. Before we begin, I do want to highlight that we will provide greater details on our 2021 initiatives during our presentation at the CAGNY conference this coming Tuesday. So today's session will be most productive if you limit yourself to one question and focus your questions on our results and the announcements that we have made today. With that, I'll hand it back to the operator, and we can start the Q&A.
Operator:
Thank you. [Operator Instructions] Our first question comes from Andrew Lazar of Barclays. Your line is open.
Andrew Lazar:
Good morning, everybody.
Paulo Basilio:
Good morning, Andrew.
Miguel Patricio:
Good morning.
Andrew Lazar:
Hi there. So I guess for my question, I'd like to explore a bit your expectations for full-year 2021, really in terms of your planning stance for demand. I guess some companies have been more aggressive in terms of their expectations around return to normalization and the impact on consumption, others may be somewhat more conservative. So I'm just trying to get a sense of how KHC is thinking about this in its guidance or what end of the spectrum the company is on in thinking about this and how conservative or not your planning stance may be for 2021? Thank you.
Miguel Patricio:
Hi, Andrew, this is Miguel speaking. Well, we are looking at 2021 in a conservative way. We - but I have to say that we saw very strong consumption gains in January, and February is coming good as well. And if this persists at these types - at this level, we may have an upside in our results. But I think that with the environment so volatile, we better continue taking a quarter-by-quarter approach, which was the outlook that we gave you, and really concentrating our minds and our efforts on our transformation through our operating model. Paulo, I don't know if you have anything to add, but from my side...
Paulo Basilio:
No. That's it, Miguel. I think also it's worthy to comment that we are - in our outlook, we are including the view that we have for inflation. And also, we are not considering the two divestitures that we've announced.
Andrew Lazar:
Great. Thank you very much.
Miguel Patricio:
Thank you.
Operator:
Thank you. Our next question comes from Chris Growe of Stifel. Your line is open.
Chris Growe:
Hi, good morning.
Miguel Patricio:
Good morning.
Chris Growe:
Hi. I just had a question, if I could. Have you defined the amount of inflation you expect for the year and then how you hope to overcome that? I suspect that’s through a combination of pricing and promotional efficiencies. But I want to get a better sense of like the magnitude of the inflation. And I wondered if you could speak to that, excluding Planters and Cheese. I know those were kind of pass-along commodity-type categories, but just trying to think about the ongoing portfolio and the effect on the business overall this year?
Paulo Basilio:
Sure. Chris, this is Paulo here. So, we are seeing the same inflation. We're also seeing the inflation that you're seeing, and coming from non-commodities - non-key commodities, ingredients, especially packaging in transportation in the U.S. And we think that the level and the type of inflation that we are seeing, it's manageable, and it's in our outlook, as I mentioned. And we have two reasons that - behind that. The first one that, we are very confident on the supply chain efficiency programs that we have, that we'll expect to unlock savings across our supply chain. And the second is on our revenue management initiatives across the globe, that in combination with the innovation, renovation market investments that we're doing can help us with pricing, if we need. And as I said, we have incorporated this inflation in our outlooks today. I don't know if Carlos want to comment something on top of that.
Carlos Abrams-Rivera:
No. I think to reiterate your point, Paulo, that we feel that it's manageable. And I think that we are taking the appropriate revenue management initiatives to make sure that we can handle those things, as they come. Thank you.
Chris Growe:
Just to be clear on that, is that mostly U.S.-based inflation? As I think about freight, in particular, it’s more of a U.S. issue? Or is there kind of a wider rate of inflation across the portfolio? Thank you.
Paulo Basilio :
Yes. When you think about the commodities - the non-key commodities, ingredients and packaging across the globe, and think about the freight, the transportation is more focus in the U.S. And one thing also that you've mentioned, when you think about the key commodities, the big four commodities that we have, we are not really seeing a lot of year-over-year inflation through the year, okay, when you add all of them. So we were really talking about the non-key, non-big four commodities and packaging and transportation in the U.S.
Chris Growe:
Thank you.
Miguel Patricio:
Welcome.
Operator:
Thank you. Our next question comes from Ken Goldman of JPMorgan. Your line is open.
Ken Goldman:
Hi, good morning. Just to stay on the subject of cost and pricing. A few years ago, some manufacturers tried to pass through some list prices because of higher transportation costs. I think some of their customers at that time, on the retail side, push back saying, "Look, we'll give you some pricing when your ingredients go up." We've done that in the past, but kind of trucking is you're on your own. I would imagine that this time around, it's a little bit different. I just kind of wanted to get a sense for, given your higher costs in packaging, higher transportation and given the lack of elasticity, among consumers right now, how reluctant are some of your customers to allow you to take some pricing, whether it's on the list side or on fewer promo? I just wanted to get a sense for your relationship with them? And how much pushback you're getting on any kind of price increases you're trying to push through?
Carlos Abrams-Rivera:
Let me - I'll take that one. Just to give you kind of a view in terms of the U.S. and what we're seeing with our customers. First, I would say is, well, we see - let me start with the consumer. Our consumer right now, as we have shifted towards being very much focused on understanding what they're going through and so forth. I think they're certainly showing quite an amount of resiliency through this process that we're going through. And I think for us, our focus is, how do we make sure we drive the renovation of our portfolio to make sure that we can continue to drive the right value for us as for the consumer. Now we're balancing that, too, with making sure that we have the right revenue management initiatives. And when I say that, I say, using the full availability of our tools in our toolbox to be able to kind of handle the different pressures that maybe coming at us because of inflation. So, the way I think about it is, our focus is driving that better value to consumers by making sure we are improving our portfolio, making sure we continue to invest behind the marketing and improving the quality of our media, and making sure that we are seeing how that actually translated in us driving our improvement in shares throughout, like we did in 2020. So at this point, I would say, these are things that we can manage. And we don't see that as a major derailer as we go forward.
Operator:
Thank you.
Carlos Abrams-Rivera:
Thanks for the question.
Operator:
Our next question comes from Bryan Spillane of Bank of America. Your line is open.
Bryan Spillane:
Hey, good morning. So, I guess, my question is just related to the divestitures. And maybe, Paulo, could you give us a sense of - I know we have a sense now of what the deleveraging impact will be. But could you give us a sense of maybe what the dilution would be to EBITDA or to earnings? And I guess trying to get underneath, not just EBITDA going out the door, but maybe the scope of stranded overhead, or is, there any other meaningful cost that we should be thinking about, as we're sort of trying to look at the model ex divestitures?
Paulo Basilio:
Sure. No. So when you look at this business, it's a business that has an average margin that is lower than the average - that has a margin that is lower than the average margin of the company. And we are really expecting minimal dilution from these divestitures, okay? And also - we are also working internally here from now until we close to try to even offset that. So I think what I could tell you today is exactly that, that it's a business with a margin below the average of the company and expecting minimal dilution. And I think we have time even for this minimal dilution to work internally to try to offset it.
Bryan Spillane:
Okay. And that's true for the cheese business as well? So when you look at both divestitures, we shouldn't expect a lot of earnings dilution from both of them?
Paulo Basilio:
When you look about the cheese divestitures, as I mentioned before, we were expecting around a 5% dilution. And - but again, the same way for these divestitures, we are also working now with this two business out of the company to limit this other - the dilution.
Bryan Spillane:
Okay, great. Thank you.
Operator:
Thank you. Our next question comes from Jason English of Goldman Sachs. Your line is open.
Jason English:
Hey, good morning, folks. Thanks for sneaking me in. I appreciate it. I guess, I kind of want to come back to a similar question, but it's all about trying to determine where you're going to land on EBITDA for the year. Can you put a finer point on the comment that you made in your press release that you expect EBITDA to come in ahead of your strategic plan? What does it imply? Like where would your strategic plan place you? How much upside do you see? And back to Spillane's question, how much EBITDA is leaving with Planters and cheese, please? Thank you.
Paulo Basilio:
So it's Paulo, again. So listen, we are not giving point estimations for our full-year 2021 EBITDA. But what we are conveying here is that we - as Miguel mentioned, we had very good start for 2021. I think we gave a good clarity on our Investor Day about the curve that we had for our EBITDA through our strat plan. And again, we are seeing an upside on that. And this upside is coming from - not only from at-home consumption that we are seeing coming from this COVID situations, but also from better performance that we have in the business - in many areas of the business, including supply chain. So that is how we are seeing that. And again, of course, we're going to be lapping at a very strong 2020 performance, but we are very confident and how we are starting the year and the potential upside that we have. And we're very happy that we are seeing a stronger beginning of the year and a stronger potential performance for us in 2021. About the impact from divestitures, it's pretty much what I was mentioning the question before about, we expect pretty much from the Planters business a minimal dilution, and we are working internally to offsetting even this dilution, this is more dilution that we can see now.
Operator:
Thank you. Our next question comes from David Palmer from Evercore ISI. Your line is open.
David Palmer:
Hi, good morning. Just wanted to follow-up on the cost picture, productivity savings and other things that might impact 2021 versus 2020. It sounded like you said that commodity costs would be fairly benign. But perhaps you can dig into that versus freight and logistics, where we've heard about some inflation and how that might net across against your productivity plans? Thanks.
Miguel Patricio:
Paulo, you want to start on that one?
Paulo Basilio:
Sorry. Can you repeat the question? You cut here.
David Palmer:
Sure. A question on some of the gives and takes with regard to your margins and EBITDA for 2021.
Paulo Basilio:
Okay.
David Palmer:
You mentioned commodity costs were fairly benign. But I'm wondering if maybe you can put some expectations or quantify that a little bit more about your commodity outlook and also talk about freight and logistics. We've heard a good bit of inflation is out there on the shipping side. If you could maybe break that out or speak to that net of productivity plans for this year? Thanks.
Paulo Basilio:
Yes. As – yes, now that's clear. We are seeing the inflation as I was mentioning before, we are seeing the inflation. When you separate this, we see inflation coming from the same type of inflation that you're seeing. It's a broad inflation from non-key commodities and also packaging. And we also see inflation coming on the transportation in the U.S., okay? On the big four commodities that we have, we are not seeing any of inflation, okay? So it's more stable. And as I was mentioning, the type of inflation that we're seeing and the level that we are seeing, we believe is manageable through not only the supply chain initiatives that we have, but also with the revenue management initiatives that we were describing, Carlos was mentioning in a few questions ago. But again, we are seeing the inflation. We believe it's manageable and it's embedded in our outlook.
David Palmer:
Thanks.
Paulo Basilio:
Welcome.
Operator:
Our next question comes from Alexia Howard of Bernstein. Your line is open.
Alexia Howard:
So you talked about the Taste Elevation platform doing very well, and you've got slide 7 to demonstrate that. Can you talk explicitly about exactly which products and which geographies are working best there and whether you expect that momentum to continue?
Miguel Patricio:
Well, actually, we are doing pretty well on Taste Elevation across the board, and there's not one specific country. Of course, that - since U.S. is so critical in our portfolio, U.S. is a big part of this growth. But I would mention Canada, U.K., Australia but even the emerging countries like Brazil, Russia, Middle-East we are doing very well in Taste Elevation. We are having record shares with our brand Heinz with ketchup and sauces everywhere in the world. But it's not only Heinz. We have line parents. We have Heinz Mayo. We have - basically, our portfolio - the entire portfolio on Taste Elevation doing very, very well, both growing volume and share.
Alexia Howard:
Do you expect that momentum to continue even as the pandemic eases?
Miguel Patricio:
I do. And I think that we have a pretty strong innovation plan ahead that will strengthen that performance. I think we have great momentum, and that will continue.
Alexia Howard:
Great. Thanks very much.
Paulo Basilio:
Just to build Miguel's point, I think you're going to hear more about it when we go through our CAGNY discussions. But - because I think that this - our Taste Elevation has proven to be an advantaged part of our business, that will be something that we will continue to lever as we go forward. Thank you.
Alexia Howard:
Great. Thank you, all.
Miguel Patricio:
And then just continue building on that. This is our true global platform, and we are benefiting from experiences and tests that we are doing in countries and leveraging and scaling it up in other countries much faster than we did in the past. We are working much better as a team.
Operator:
Our next question comes from Michael Lavery of Piper Sandler. Your line is open.
Michael Lavery:
You noted that your marketing spend was up 11% last year. Does that get you to where you think is about the right level? Or should we expect more investments there? And when you say, further prioritization efforts are underway, is that a reallocation of spending? Or does that mean just giving more money to the priority initiatives or a bit of both?
Miguel Patricio:
So we - in our strategic review, we talked about increasing 30% marketing in five years. So, last year we increased more than what would be the CAGR for five years, of course. This year, we are seeing great opportunities for us, on efficiencies in marketing. We are going - we are buying media in a much better way. We have a new contract with great savings on media. We are improving our creative and content. And really sweating the assets, and leveraging a better ROI. So I think that, things are in accordance to plan in marketing. And we are going to get better every year. And we are very excited with that. Carlos, I don't know if there's anything you want to add, but...
Carlos Abrams-Rivera:
No, you covered it well. Thanks, Miguel.
Operator:
[Operator Instructions] Our next question comes from Jonathan Feeney of Consumer Edge. Your line is open.
Jonathan Feeney:
Thanks very much for the question. What - I look at the Natural Cheese divestiture versus Planters, certainly some similarities around the challenges in differentiating the customer, but there's also some important differences. And I would love to know, what's the bright line within Planters? You listed some things, that make sense to make, but you have - where you decided it was maybe divest - something that wasn't a problem not worth trying to solve, relative to many other brands where you are having success, rethinking, reframing, driving the brand to success where maybe there hasn't been in the past. Just what were the attributes that really put you over the line, that this is something that's better in someone else's hands?
Miguel Patricio:
Look, Planters is a very iconic, very strong brand. So this is not something that we took lightly. But to improve our portfolio, we must focus on areas where we see the greatest competitive advantage, the greatest potential and returns. And when I - we look at the Planters, Planters is one of the brands that is most affected by private label, in our portfolio. It's also, of course, affected as a commodity. And so when we looked at that, in order to have more flexibility towards the future on building a portfolio, I think that we made that choice. And we are very happy with that.
Operator:
Our next question comes from Steve Powers of Deutsche. Your line is open.
Steve Powers:
So I guess, two follow-ups on the Planters divestment, if I could. First is just the 15 times EBITDA multiple that you articulated on slide 22 of your deck today. I just want to clarify does that include overheads in the implied EBITDA base that will be stranded? I appreciate that you'll try to offset that, but just wanted to confirm. And then, strategically, I guess just to press a bit on Jonathan's question from a moment ago. Back in September, Real Food Snacking was something that you highlighted as a growth platform, and I'm assuming it still is. Planters, was part of that. And so, I appreciate and understand the rationale that you're articulating today around why Planters might not fit as well going forward, especially at the deal price that you've announced today. But what was - was there a strategic pivot? Was there something that happened between September and today aside from an offer coming in that changed your perspective on Planters? Because again, it was positioned as part of that growth platform five, six months ago. Thank you.
Paulo Basilio:
Okay. So let me get the first one here and then ask Carlos to take the second part of your question. So yes, when you look at the multiple that we disclosed that is like 15 times 2020 and 17 times 2019, it includes some small allocation of stranded costs, a small part of that. That - it includes in both numbers, okay, in the 17 times '19 and the 15 times 2020. I'm going to ask Carlos to get the second part of your question about the platform.
Carlos Abrams-Rivera:
Yes. Thank you. And you're right. The idea of us focusing Real Food Snacking is something that we laid out in September, and we continue to be very much focused on driving that as part of our growth platform. And that - just want to be clear, that has not changed. I think today, you saw in the press release that we highlighted, there's still two specific areas within Real Food Snacking that we believe we have huge amount of advantages, and we're going to continue to drive those as we go forward. Specifically, we think about real fuel for kids, where lunch both is a cornerstone of that particular area and segment as well as real meal alternative where we think about adult opportunities to substitute meals, things like what we see in areas like P3, for example. So when I look at the entire strategy, I think it's for us, we continue to stay focused on Real Food Snacking. The transaction today is actually only going to help us add additional fuel to support the strategy that we laid out in September. Thanks for the question.
Operator:
Our next question comes from Jenna Giannelli of Goldman Sachs. Your line is open.
Jenna Giannelli :
Thank you so much for taking the question. In your prepared comments, you said that IG was important to you, but obviously, without sacrificing the speed of the transformation. I'm curious in your mind where the business and leverage needs to be in order to get to IG? And in your mind, what are the primary benefits of achieving that rating? Thank you.
Paulo Basilio:
Let me take this one. Listen, we believe investment grade, as I said, is important for the company. As we were mentioning also, we closed the year at 3.7 times. We want to be consistently before below 4 times net leverage in the organization. And this is - and we believe we are on track to get now to stay there - to stay - to get them stay below 4 times, even without the two divestitures that we've announced, okay? The proceeds of these two additional divestitures would give us additional 0.5 turn of deleverage. And this would give us flexibility and I think that is important, flexibility to accelerate our strategy. And this acceleration would kind of like organically, inorganically with the initiatives that we are forming here. And again, that is the plan that we have today. We want to keep the leverage below four times, and we are on track to be there. I think the proceeds from the divestitures are going to give us additional flexibility to accelerate our strategy. And again, we are very comfortable with the path that we have in terms of deleveraging with our credit position. So, we are feeling very good on the capital structure and credit side.
Operator:
At this time, I'd like to turn the call back over to Miguel Patricio for any closing remarks.
Miguel Patricio:
Okay. Well, I wanted to thank you all for being with us here. I just wanted to finish and say that we are - I couldn't be more optimistic and positive about the momentum that we have in the company right now. We are progressing fast in this transformation journey that we are. We have today a very different company that we had 12 months ago. We have a much better team. We have a far better employee morale and engagement despite the fact that we've been all working from home. We have the priorities in terms of strategy and geographies very well defined, so we have a north. We talked about efficiencies in the supply area, and we brought them, we executed them, despite the fact that we had the best year in quality and safety in our plants. We put back in marketing $100 million in 2020. And we are starting the year strong. Jan and Feb are strong months for us. We have new households with - getting better in market share every quarter. We have a very strong renovation and innovation that we are going to share with you better at CAGNY. Investment levels are ramping up. And from a financial standpoint, this transformation is well underway. We are on track to remain below four times leverage. The 2021 financials will be ahead of our strategic plan. And the divestures that we just announced will accelerate deleveraging, increasing flexibility for accretive investment. So we - one year ago, we had a lot of hopes and plans. I would say we are ahead of where we thought we could be. Thank you very much. Thank you for your time.
Operator:
Ladies and gentlemen, this does conclude today's conference. Thank you all participating. You may all disconnect. Have a great day.
Operator:
Good day. My name is Kevin, and I'll be your operator today. At this time, I'd like to welcome everyone to The Kraft Heinz Company Third Quarter 2020 Earnings Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Chris Jakubik:
Hello, everyone, and thank you for joining our earnings call. As you know during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. You can find the GAAP to non-GAAP reconciliations within our earnings release. We will begin today's call with Miguel Patricio, our CEO providing a brief business update. Carlos Abrams-Rivera will then review performance in our U.S. business. Paulo Basilio, our CFO will discuss our financial performance and near term outlook, then we will all be available to take your questions. With that, I'll hand it to Miguel.
Miguel Patricio:
Well, thank you Chris. And good morning, everyone. I would like to start our business update by sharing the sentiment I provided earlier today in our earnings release. You have heard me say frequently that we were cautiously optimistic about the path forward. But our momentum has been building, causing us to turn more confidently optimistic. This is based on three facts. First, in the previous two quarters, our results benefited from the scale that Kraft Heinz could bring in the immediate response to the pandemic. Our exceptionally strong third quarter performance reflects the agility of our organization and our ability to sustain momentum. Second, the changes in consumer priorities continue to support greater at home consumption and increased demand for our brands. And third, our strategic work is moving from planning and organizing into action. Based on these three factors, we are raising our 2020 outlook and continue to expect 2021 results to be ahead of the strategic plan we finalized earlier this year. To better make these points. Let me share a few relevant charts. Slide 6 presents an updated view of our at home or retail versus away from home or food service sales performance. The charts show Kraft Heinz's year on year sales growth by geography from Q1 through Q3. The abrupt and unprecedented shifting between at home and away from home consumption that we saw in the first half of the year continued through the third quarter. At our Investor Day, we spoke at length about the many things we have been doing to become more creative, more agile and more efficient. And despite both volatile demands, and in some areas constrained capacity, our teams around the world are demonstrating their ability to adapt to demand through a mindset of growth. Our agility led to a very strong second half of September, as retail demand accelerated yet again, and we responded effectively and efficiently. As a result, our Q3 top and bottom line performance was stronger that's what we projected at our Investor Day on September 15. We have talked about 2020 being the first year of a turnaround. We said, it would be a year in which we laid the foundation for future growth, stabilized our underlying profitability and maintain our industry leading margins, all while we rebuilt our business momentum. It is clear that this is happening, as you can see on slide seven. From the first half through the third quarter, we have sustained underlying top and bottom line moment. Even as we take on additional COVID related costs and supply constraints, we have been keeping our cost of goods under control. Also as we outlined in February, we are resetting our base through divestiture, business exit and the normalization of incentive compensation. Our underlying growth is tracking with our strategy. Platform growth is consistent with the portfolio rolls we have defined with grow platforms up 7% year-to-date and energize platforms up 8%. And what we find very encouraging is that, while taste elevation is growing middle single-digits, excluding food service, taste elevation is growing roughly 20%. Emerging markets growth is accelerating, up 9% in Q3 versus 7% year-to-date. The simplification that our platform approach and portfolio rolls bring is a key enabler in guiding us and measuring our success as we move through off fence. This visibility is critical as consumers preferences evolve and we need to adapt to serve different needs. Which brings me to another reason for our confidence in our past going forward. We are seeing consumer preferences evolve in ways that indicates that elevated demand for both at home consumption and big trusted brands will remain strong going forward. We are seeing stickiness in at home consumption, as consumers discover or rediscover cooking at home and at home meal experience. We see them reassessing the shopping trip. With bigger baskets and greater bundling, affordability is the rising concern which should be a benefit to those companies that are fast to adapt and have a strong presence up and down the price value ladder. Consumers are gravitating towards big brands and our retail partners are reassessing assortment with availability and velocity, a key determinant for it. And consumers are increasingly choosing brands that can better align with their values. These consumer trends are tailwinds, causing us to turn more confidently optimistic in the near term. The actions we have already taken to put our operating model in motion and the things that we needed to fix the most heading to our turnaround are many of the same things needed to adapt to an unpredictable environment with faster, greater changes in the consumer demand. For instance, since late last year, we focused on improving our people efforts by revamping and deploying new training and development programs. In many ways, we were also ahead of the game in our efforts to reduce stress and burn out and boost moral [ph]. And just last week, Kraft Heinz was named to the top quartile of Forbes Magazine list of World's Best Employers, after not even making the list of 750 companies last year. This is very positive reinforcement for all our efforts. We have talked our plans about the many things as a way to transform our company, from adapting our innovation pipeline to eliminating waste, to driving productivity as well as better planning with our partners, and ramping up investments in our brands, and our capacity, and our reach ecommerce and emerging markets. The point is that we now have the framework and visibility to distort resources, reverse savings, where we have the most advantage, and the greatest opportunities to grow. And most important, we are moving from planning and organizing to action. I will close my opening comments by summarizing a few points. We had stronger than expected Q3 results due to the greater agility we are creating. The consumer trends we are seeing and the actions under way give us more confidence that our momentum will remain strong in the near-term. And we expect to continue exceeding our regional strategic plan into 2021. I will pass it on to Carlos now to provide more color on how we are seeing this taking shape in our biggest business.
Carlos Abrams-Rivera:
Thank you, Miguel and good morning everyone. I think that analogy I will use to describe this past quarter is that we successfully have been driving down the road at 90 miles per hour to keep up with all the demand while we are changing the tires. Now that takes ownership and agility and our teams are showing it in speed. As Miguel mentioned, our third quarter results demonstrate our new organization quickly adapt to opportunities, and it was evident across our U.S. business as we finish out the quarter. As you can see on Slide 12, we maintain a strong momentum in both the top and bottom line. Organic net sales growth reflected higher household penetration and repeat rates and a revenue management discipline. An outstanding execution and efficiency in operations and procurement resulted in strong adjusted EBITDA gain, even as a number of headwinds began to have a greater impact in Q3. With this, while demand shifted between channels on a week to week basis and the organization advanced the divestiture of our natural cheese business. While we can’t predict the future three things give us further cause for concern, as Miguel mentioned, we are encouraged by the continuing trend to our greater at home consumption. Second is that we are seeing more consumers coming back to our brands. And third, we are now better positioned to retain and grow both new and loyal consumers respond to rapidly changing demand and further capitalize on the gains we have made in the last nine months. Keeping with a driving analogy, operationally, we have turned a corner. I am pleased to share that we have rapidly moved from reorganizing to execution. And we are now in position to properly deploy resources and execute in a way that continues to build on the positive consumption trends we're experiencing. To give you a better idea of what this means. In people, our new business unit structure is now fully operational and fully staffed. We have made recent external leadership additions in consumer insights and sales leads with major customers. These additions complement several internal placements in new or evolve critical role. All helping to carry out a new foundation of processes with a growth mindset. The work we have done to put people first is paying off. We have seen higher engagement among our current employees. And we are continuing to attract top tier talent into the organization more rapidly than ever before. And we're building and strengthening both organizational and individual capabilities. This includes leveraging digital as an enabler, which will allow us to accelerate our growth and raise the bar on what it means to be a better. Turning to our platforms. Significant work on all six platforms is underway in the U.S. zone. And what results will be more evident in 2021. I'll show in a moment that we have already stored resources and investment to fuel our grow and energize platforms. In our ops centers, collaboration across our entire supply chain contribute a significant amount to our success this quarter. Including holding cost of goods under control. Even with incremental COVID driven cuts, demand volatility and supply constraint. In addition, our focus on operational excellence in manufacturing has enabled us to increase year-over-year production in the low single digit range overall, and by roughly 20% on lines where we have constrained supply relative to strong demand. In Q3, this include relieving constraints in high demand categories like cocas, cream cheese, mac and cheese and stuffing, helping us to sustain already strong household penetration and share trends, which I'll talk about shortly. And anticipating continue demand, we expect to go from double to triple digit investment dollars to improve capacity in 2021. We've also made significant progress in our partner program, with customer citing much earlier and much deeper planning than in the past. To date, we have conducted more than 40 top-to-top meetings with key retailers with another 40-planned in the coming weeks. In each meeting, we are sharing our transformational plans as well a joint business plans for the coming year. It's allowing us to be more strategic in category development and value creation. And while we're doing a lot to maintain retail momentum, we're also finding opportunities to better support our food service partners. From piloting new innovations like steel-touch dispensers to helping create unique menu items to drive traffic and sales for our partners. We have quickly be with it to adapt to market needs. All of this is beginning to result in consumers voting more often for us. As you can see on Slide 14, our retail market share has been continuously improving over the past year, running up to the end of September. This has been driven by an improvement in the overall health of the portfolio. As we have had increased capacity, invested in marketing, adapted our communication and built stronger collaborations with our customers. The percent of our retail sales where we grow and share has gone from only 20% in the first half to 41% in Q3 and up to 58% in September. And we are fixing our biggest categories. As the percent of our categories where we are gaining share has gone from 36% to 49% over the same time period. Some of this is due to resolving supply constraint in some key categories. For instance, Oscar Mayer cocas, part of our fast fresh meals platform and an area we are energizing saw share growth this quarter for the first time in 18-months. This was the result of fast adapting a product mix to raw materials availability, and capacity constraints, as well as the agility to activate and execute differently with customers. Some of this is due to greater focus and prioritization that our platform approach is bringing. For instance, in our taste elevation platform, we grew market share during Q3 in over 70% of the categories we compete. More importantly, we are well positioned and have the right plans in place to build them. I have shown previously that our household penetration is one of the inherited strength of our portfolio relative to the industry. And how this has strengthened further since the onset of COVID-19. We continue to see increase household penetration and repeat rates across a sizable portion of their portfolio, including core brands, like Kraft Mac and Cheese, Philadelphia and Planters. But what is most encouraging is the rate of new buyer repurchasing our products two or more time, we've now doubled the rate versus what we’ve seen last year. To build our base of loyal consumers and keep this momentum going, we are stepping up our marketing investment by 40% in the second half of this year, compared with the second half last year, and 70% compared with the first half of this year. We will have more work in dollars as a percent of our span as well. To close here, our third quarter was very encouraging as we began to see ourselves bringing agility to our scale. And with our organization prioritization and 2021 plans in place. We are well positioned to sustain the momentum we have benefited from so far in 2020. With that, I'll turn it over to Paulo to talk through our financial results and outlook.
Paulo Basilio:
Thank you, Carlos. And good morning everyone. I will quickly walk through some key highlights of our results and then provide our expectations for the plans forward. I will begin where Carlos left off with the US business. Organic net sales in the US increased 7.4% in spite of a roughly 1 point drag from the Mac FX [ph] which began July 1. Volume mix growth across retail, e-commerce and club channels was strong and more than offset lower food services sales. Pricing was up 4% from a combination of lower promotional activity in certain categories to protect customer service, selective blend price actions and commodity driven pricing primarily in cheese. These effects are expected to fade in Q4 as we begin to wrap prior year pricing actions. And we expect to return to more normal levels of promotional activity. At adjusted EBITDA even though we saw the key headwinds mentioned on our last earnings call, better retail performance, positive pricing, favorable mix, and strong procurement deficiencies more than offset those impacts. In our international segment, Q3 top-line performance, check three of the boxes of the strategy we outlined [indiscernible] at Investor Day. First, we delivered the mid-single digit growth with a relatively balanced contribution from volume and price. Second, growth was led by emerging markets with outside gains in priority markets, including Russia, Brazil and in taste elevation in China. And finally, we advanced our aspiration of global leadership in taste elevation with over 1 of share growth in that part. Taking together, this top-line growth fuelled 6.8% constant currency adjusted EBITDA growth and more than offset higher supply chain costs, including incremental COVID-related expenses, and normalized incentive compensation. Looking forward, our outlook for the International segment is largely consistent with what we expressed in July. We anticipate results specifically on the top-line to soften in the remainder of the year compared to the year-to-date trend. Finally, in Canada, Q3 organic net sales growth decelerated relative to the first half. Here, lower coffee and food sub-shipments more than offset pricing gains and strong platform growth. In fact, Q3 retail consumption for easy meals made better in taste elevation, our two priority consumer platforms in Canada, grew at a double-digit rate and we increased share in 70% of all categories. Constant currency adjusted EBITDA improved sequentially, as we fully lapsed the divestiture of the Canadian, which is built in Q3. That said, we still saw declines versus prior year due to the Mac FX. Excluding the Mac FX impact, constant currency adjusted EBITDA would have been virtually flat with the prior year as consumption growth offsets supply chain cost inflation mainly logistics, as well as high incentive compensation. For Q4, we expect a combination of softer food services sales this year in seasonally strong Mac FX sales in the prior year to weigh on organic sales. These effects are likely to mask strong, although moderating retail consumption growth in carry forward price initiatives. EBITDA is likely to be more resilient and remain near run-rate margin levels with positive pricing and favorable mix more or less offsetting higher operational costs. Looking at the total company results, there are two things I'd like to highlight before going to our outlook. One is the low EBITDA items and the other is free cash flow. In July, we reiterated our prior forecast for $0.38 below the line headwinds due to a combination of higher tax, lower other income and higher equity compensation. Those three factors played out mostly as expected in Q3 with $0.12 negative impacts to adjusted EPS. That brought the year-to-date impact to $0.31 and remains in line with an approximate impact of $0.38 for the full year, a few item rank the rating today. Also keep in mind, that this impact is primarily non-cash in nature. In terms of free cash flow, year-to-date 2020 free cash flow has more than doubled compared with the first nine months of 2019. Much of the increase has been driven by year-to-date sales and adjusted EBITDA growth. However some of it is also due to favorable approval timing and lower CapEx spend which we expect to reverse in Q4. Furthermore, working capital as a source of cash should be comparatively less than it was in Q4 last year as we aim to reduce inventory levels. That said, we are confident that free cash flow will be significantly better than 2019 levels. And we would expect free cash flow conversion to be roughly in line with our long term target of a 100% for the full year in 2020. Given where we are in the year and based on what you have been seen to-date, we are raising our outlook for Q4 and for the full year. We now expect organic net sales to grow mid-single-digits in Q4, as that would result in mid-single-digit growth for the full year. For adjusted EBITDA, we see high single-digit constant currency growth in the fourth quarter. And for the full year, we are now expecting high single-digit constant currency adjusted EBITDA growth. In terms of cash flow and leverage, we expect the strong performance to-date to result in a 100% free cash flow conversion for the year and net leverage to be approximately four times by the end of the year. Looking into 2021, we now have things in place to accelerate our investment with a strong visibility on returns and built on the momentum we established this year. It is difficult to predict consumer behavior and the balance between at home versus away from home consumption going forward. So we will focus on what we do control, in fact our objectives are proper. From an organic sales perspective, our focus will be to retain and develop market household gains we made in 2020, and improve our growth trajectory from agile portfolio management. For EBITDA, we will accelerate the growth investments especially towards emerging markets and deliver adjusted EBITDA above our strategic plan. We continue to be committed to a strong return of cash to shareholders and we will continue to reduce gross debt outstanding, accelerated by the proceeds of the pending Cheese transaction. With that, let me turn it back to Miguel to close.
Miguel Patricio:
Thank you Paolo. To quickly summarize what we have seen and what we see going forward, our momentum remains strong as we rebuild our company through a mindset of growth. We are now moving to offense, able to reinvest savings and realize near-term upside in a purposeful prioritized way. And we expect to continue performing ahead of our strategic plan. Now, we would be happy to take your questions.
Operator:
[Operator Instructions] Our first question comes from Ken Goldman with JP Morgan.
Ken Goldman:
Hey, good morning. You mentioned affordability as an increasing concern for consumers but, at the same time that that's happening we're seeing private label across almost all categories do quite poorly in terms of share. I'm just curious you have some exposure to store brands in your categories, what is your research recently telling you about maybe why private label isn’t doing a little bit better in this environment?
Miguel Patricio:
Well, let me start that and then [indiscernible]. We haven’t really felt the effect of the crisis that we have. So that is ex-GDP. We continue to see a pretty big acceleration in consumption. And of course part of that is; number one, because of how consumption growing because of the pandemic. But number two, because of consumers going back to first the brand. I think that at this moment, there's a big need for brands that people trust. That's a big trend from the past, there was a need of experimentation of brands and other things. What we see at this moment related to affordability is a change towards the fact. So we are selling more [indiscernible] than we were before. So mix impact. Carlos you've got to complement if you have?
Carlos Abrams-Rivera:
Yes, Miguel. So, I guess let me just go back to something that I said during Investor Day, which is not so much about fighting with private label as it is co-existing with private label. I think at this time, what consumers are looking from us is to make sure we continue to emphasize the value that we can bring. And we certainly do that with our brands. If you think about all the recessions, big brands tend to win as well as some of the private label. But then smaller brands actually do not perform as well. And I think that's playing out that way. So, if you look at our Q3 results, our shares actually improved throughout the quarter. And as we go into Q4, we can continue to invest behind our marketing. We've seen that continuing in the next quarter as well.
Miguel Patricio:
Thank you.
Ken Goldman:
Thanks. Can I have just quick follow up to Paulo, just a clarification? You said you expect to reduce gross debt next year. Is there anything we should read into that that you said gross and not net debt? Do you also expect, I guess, to have your net debt lower at the end of '21 than it is at the end of 2020?
Paulo Basilio:
Yes, I made that list. And we are generating cash. As we said, we have a very strong cash generation this year, you have to pay down pretty much more than $1 billion in debt already. And just to say that we intend to keep paying down debt next year with a strong cash flow that this company here generates. But the dimension was pretty much to say that you're going to use, you're going to be paying down that every year to focus on the gross debt reduction. And of course, as you generate cash, our net debt also will go down.
Ken Goldman:
Great. Thank you.
Operator:
Our next question comes from Andrew Lazar with Barclays.
Andrew Lazar:
Good morning, everybody. Carlos, we've noticed you've obviously brought on quite a bit of new talent at high levels in a number of areas, but perhaps most visibly in sales. Having recently hired a new Head of US Sales and National Accounts. And I'm sure some others that I'm missing. Maybe you can talk a little bit in terms of what skill sets you were looking for when you brought some of these folks on. And some of the other efforts you've been making, specifically on the sales side. And maybe what you're seeing as far as a result, especially with key retail partners, which I know has certainly been an area of focus for the company?
Carlos Abrams-Rivera:
Thank you, Andrew, and we do appreciate you recognizing the changes we're making. And let me start with giving you a little bit of context about how we rethinking our sales organization. And for us, it was around how do we actually build agility in the organization and in three different pieces? How do we reorganize our structure, upgrading our processes and really stalling grid discipline and how we spend? So, I mean I think you speak about the reorganization we have made. We have brought new talent, and I think what I'm most proud of is the huge amount of experience and diversity of thinking that we're also bringing into Kraft Heinz. And we're also making sure we are changing how our account structure so that we can focus on those critical partners. And then internally, we have also centralized our customer development and revenue management teams to make sure we really leverage our scale in a different way. So, as you said, some of the key times we have not only a new Head of Sales, but people under him actually account for over 50% of our overall sales in the US. So, that is a significant new leadership that we have put into critical places. And then as we work with our customers, I'll tell you that one of the things that they also think to be noticing is that we have also upgraded our processes. So we are pulling forward planning cycle to make sure we better match their timelines, which something that we haven't done in the past. And then making sure we have that greatest discipline that I spoke about, which is, make sure we have clear planning timelines that we commit and deliver. And we have the clarity to drive accountability and speed internally. And if you take a step back, Andrew, I think what you see is that that kind of improved execution is showing up both in terms of our growth, as well as the sequential improvement we're seeing in market share. So, I am very pleased with the talent that we bring in the organization, again with the discipline, with the experience, and the diversity of thinking that I think is going to continue to make us a stronger company as we go forward. Thank you.
Andrew Lazar:
Thanks for that. Just a quick follow up then would be. You've talked a lot about bringing on additional capacity, particularly in some categories where you've been most constrained. Is there any way to dimensionalize, maybe what percentage of that capacity is third party manufacturers versus putting more of your own capital in the ground? And the reason I asked that is to try and get a sense of that that could be also a total on sort of your expectations around how much of this incremental demand could really be sticky by putting more of your own capital in versus flexibility of a copacker? Thanks so much.
Miguel Patricio:
No, thank you. And thanks for the question. So, I think the way I think about in terms of capacity is there are some pockets of capacity constraints, but really nothing that should be holding us back in a significant way. We have been making significant strides on improving our capacity in those lines that we have constrained. I think you have to talk about the fact that in those constraints line, we've actually driving 20% more out of those lines that we have ever done. So, it's also both making sure that we address that. But also is that we are also more agile to making sure we put the capacity that we have where we need it and working with our customers in collaborative way. And some of that agility that also translates on how we actually working with our partners differently. Because we know that for example, let me just take one, which is Mac & Cheese. Well Mac & Cheese really the only constraint we have within Mac & Cheese cups. So what we have done is work collaborative with our retail partners, so that we can actually flex our marketing and promotion so that we can emphasize our box Mac & Cheese. And that kind of segmentation and focusing with our partners into the places where we do have a lot of capacity that actually has worked well. And it also is part of the reason why you're seeing that translating to improved share performance.
Andrew Lazar:
Thank you.
Operator:
Our next question comes from Robert Moskow with Credit Suisse.
Robert Moskow:
Hi, thanks. A couple of questions. The first is on the market share improvements. It looks pretty impressive. Can you give a little more color on what categories are improving the most? And maybe explain what you did so that we can feel comfortable that those shares are sticky? Was it product? Was it pricing what's fixed? And then secondly on inventory and supply chain. Glad to see that you're accelerating everything. Are retailers asking for more inventory than normal though? And when you say that the environment will go back to normal in fourth quarter, maybe a little more color on the -- as infection rates are rising higher, do you actually have to expand capacity well beyond your normal situation in order to satisfy what retailers want? Thanks.
Carlos Abrams-Rivera:
If I can take that one at least for the U.S., and then if there's anything else, Miguel, you want to come in for performance on share. What I will say is that if you look at the way we're now thinking about our business. We’re looking at how we go from 55 categories to the six platforms that we identified during Investor Day. I think the thing that is very encouraging for us is that we are seeing strong performance across all six growth platforms. Particularly the two areas we designated as growth platform around taste, elevation and easy meals made better. Those are adding really strong penetration rates. So, it is not only the fact that we are driving, improved share, but also is that we actually continue to drive the penetration in the places we really are going after. And that is done because of the work that we're doing. So for example, there are things we're doing taste elevation. And let me take the example the Heinz brand, we are benefiting as we are actually focused on those co-schools that we identified during our Investor Day, whether that was burgers and fries and nuggets, and those locations are actually driving even higher. So, the places that we said that we're going to be focusing on are actually the behavior that we've seen consumers actually doing more of as we go into this in most recent quarters. And then if you look at things like eating meals made better, we have areas like mac and cheese. We also seen how they continued to come back as they are now understanding how good the product is. How they're doing more prepared meals at home, whether that is with mac and cheese, or with our classical plasticizer, or either potatoes. So, it's a combination of us improving on the way we think about our consumers with a stronger focus on the consumer platform, as well as continue to drive improved focus on our penetration of our brands and driving with better marketing. Before I get to your questions about the overall inventory levels, I don’t know Miguel anything else you wanted to comment in terms of share.
Miguel Patricio:
Yes. I complementing what you said. He means the national the International zones, we are seeing stable for [indiscernible]. The most remarkable growth is coming from Brazil, from Russia, and from the Middle East. In Canada, we are actually gaining share in 70% of the categories that we operate. We have problems with coffee, especially because of Mac FX. That is not in the face and that’s very representative for Canada. It was about 5% of the net sales for business in Canada. But generally, this will no longer be in the base. So, that complements the great momentum we have in US [indiscernible] things in reference in some of our products [indiscernible] very good momentum.
Carlos Abrams-Rivera:
Thank you, Miguel. And then Rob, I think the other part of your question was around the inventory levels. I think that what we -- let me just -- I guess, put it within the context first of all, we saw in Q3, which is we did see some rebuilding of retail inventories, when you look at year-over-year. But that would really as a result of the drill down that we saw in Q1. So, it does vary by customer. But overall, I think we are seeing that progression of most of that recovery happen for what we saw in Q1. Now, the reality is that, we don't know what the precision is of where retailer are going to end up in terms of the number of days of inventory they're going to be carrying as we go forward. So that still to be known. What we -- what I can tell you we're doing is we actually working very collaborative with our customers to make sure that as they are preparing for a holiday season that I think in many ways would be unprecedented. And then secondly is in places where we know that our consumers are looking to expand maybe into non-traditional categories. So we are seeing things like in our mid-business that actually recover in Q3 and we saw the improvement in share with some of the mid-business that normally wouldn't sell as much in Q4, we've seen already the improved performance in consumption as we go into the holiday so. So net-net I will tell you is that we are working collaborative. We are seeing some improvement in Q3 in terms of retail inventories. Where exactly it's going to land? Not as clear yet. But we're going to be there with our customers to make sure we do the right thing.
Robert Moskow:
Great, thank you.
Operator:
Our next question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
Hey, good morning, everybody. Thanks for taking the question. So, I guess I wanted to follow up a little bit on Andrew Lazard’s question, just with regards to the capacity additions and kind of the implications for I guess for I guess the stickiness of some of the elevated demand is here. My impression from the investor day was that the baseline expectation that you all were setting going forward was really that you weren't expecting a lot of this extra demand that that we picked up in 2020? So, I guess my question is, it sounds like you're expecting more of it to stick. So, maybe what's changed with regard to your thoughts around that? First. And then second, just give us a sense of how you're monitoring that? How do you identify that? And then maybe tied to that just how you plan? What do you do to maintain that stickiness? Is it increased advertising? Is it new products? Just what can you do to make sure that that demand is there? Thank you.
Miguel Patricio:
We know we talked about it a bit, tried to give you a maybe a little more color in terms of how we think about our demand, and making sure that that it does stick. We do see, and we saw this in Q3 with consumers coming back to our brands in a much stronger way. So the fact is that when you look at the results, we're really encouraged about the rate of new buyer repurchasing a product that it's two or more times. So, it's know that they're coming back, but they're actually coming at a higher rate than we have seen in the past. And we are also seeing that, particularly in a big brands. So, let me give an example of Philadelphia, the repeat is up 23%, as users really are looking for more user location, what to do with whether that is not just baking, but actually breakfast as well. And we're seeing places like Oscar Mayer, where people are preparing more at home lunches and they're using our products in new occasions now that they are spending more time at home. So if you take it all together, then you say, okay. First, our big brands that really resonated with those new consumers. Those consumers are actually now that they are trying our brands are seeing the great taste, quality and value advantage that we bring. So, they're actually coming back at a higher rate. And when you can bring it all together, it just shows that, to me that the best way to exemplify this is that you see in the sequential improvement that we're seeing in our share performance. So, that gives us quite a bit of confidence. I spoke earlier around, the capacity. And I can say again, we have seen pockets, but at the same time there's nothing that should be hidden in a significant way as we go forward. And I'm very pleased with that [indiscernible] this organization is doing in order to make sure that we work collaborative with our customers to ensure that, we have flex where we need it. But that actually has been something that we feel positive about as we go forward into Q4. Thanks for the question.
Operator:
Our next question comes from Alexia Howard with Bernstein.
Alexia Howard:
Morning, everyone. Can you hear me okay?
Miguel Patricio:
Yes.
Carlos Abrams-Rivera:
Yes.
Alexia Howard:
Right. So, can I asked about the pricing dynamics? You talked about obviously, there was strength in pricing this quarter, particularly in the US. But do you expect that to save going forward as promotional activity start to ramp up again? I'm just curious about the conversations you're having with retailers about. Are they dropped off for more promotional activity? And in a capacity constrained environment. How are those conversations going? And then I have a follow up.
Paulo Basilio:
I can't take this one Alexia. I think I'm going to start here talking about like the comment about the pricing. And then maybe ask Carlos to talk to get the USPS I think is the good way to approach that. One thing that we see is that, as we comment, the first thing in Q4, we are going to start lapping some price increases we had in Q4 last year. So that is one of the components that we mentioned. So, in a relative basis. So, we're going to start lapping this price. And again, given the constraints that we had, and I'm going to ask Carlos to complement there, we are also coming back to a better or a more normal level of promotions. But then I'm going to ask Carlos to build on that.
Carlos Abrams-Rivera:
Yes, thank you Paulo. In the U.S., what I will say is that we're beginning to now return to more normal levels of promotion and activity. I think you saw effect some of that already at Labor Day time period. And if you look at not only the actual Labor Day weekend but also overall, you take a step back and look at back to school performance. That back to school was actually pretty in line to what we saw last year. So that shows, I think that we are returning back that our customers want to make sure that we have the right pricing as we go into the remaining of the year. So it was both in terms of us seeing that, we are ready in terms of having an availability of capacity to make sure we have the right promotions back in place, as well as working with our customers to make sure that we're there when we know consumers are going to be looking for our brands regardless of the channel whether that is in brick and mortar or ecommerce. And again, I think that -- if you look at it again, you see, just to finish the thought there is that. What you see is the market share performance, I think will show that kind of returning to promotions at the right level that we're doing as we go back and have the availability and the right investment with our customers.
Alexia Howard:
Great. And just a follow-up on the emerging market is obviously strong right now. But should we be worried about macro-economic slowdowns in those regions? And that may be starting to slow down demand for branded product?
Miguel Patricio:
Well, we are not in that. We have great momentum in emerging markets. And I don't see any reason to think that these will change in the short-term any signs of that. Actually, some countries go heavy record sales like [indiscernible]. We believe like in Brazil, the momentum is [indiscernible].
Alexia Howard:
Great. Thank you very much. I'll pass it on.
Miguel Patricio:
Thank you.
Operator:
The next question comes from Jonathan Feeney with Consumer Edge.
Jonathan Feeney:
Good morning. Thanks very much. Just one question. I guess, a lot of retailers have talked about SKU reductions and a more efficient supply chain. That was clearly a response to the supply chain constraints brought on by COVID. But I'm curious how do you think this will play out over the next 12 months? Do you think more SKUs and items come back? And the old complexity we had comes back? Or do you think that we wind up with a more efficient business model? And to what impact on margins, if any or your retailer relationships you looked at holistically? Thanks very much.
Miguel Patricio:
I can't answer that. And Carlos if you want to compliment that specifically about work. I think it's actually both. I think that the first moment to maximize capacity, what we use and that market use was to reduce dramatically the number of SKUs to maximize productivity in the short-term. Some of these SKUs, however we're renounced. And -- because they are important, they are incremental. And so I think in a way, the market is adopting, it went to one extreme. And now it's coming back. But of course, it will not go to the level that was before and that is good. It's good for us, because the complexity in our effectiveness, and make us really do a very good analysis on profitability and velocity and streamlines unnecessary SKU. Carlos, if you want to add anything?
Carlos Abrams-Rivera:
Just to build more than in branding adding, I would say building U.S. meal. What I would say is that -- well, it's difficult to say how the customers are going to stay in terms of levels of inventory and SKU levels. There are things that we are doing internally to make sure that we have the most agile supply chain organization. And that includes us reducing the number of SKUs as we go into next year. So from what we had a year ago, to what you'll see in 2021 is about down 20% of number of SKUs. That actually is something that as we work collaborative with our customer shows that we’re able to then make sure that we respond with the type of service they need in the core SKUs that they’re also looking for. So, now that doesn’t take away from us being able to also stay focused in the kind of innovation that we want to bring. So we are doing both reducing our SKUs by 20%, to make sure we have that gilt in our supply chain. At the same time, we also are still focused on innovation as we go into 2021 in which we actually feel very prepared. And the reason for that is, we have reduced a number of innovations in ‘20 by half of what we had in 2019. And as we go into 2021, it’s another third that we’re reducing. And at the same time, that innovation is actually going to have a bigger impact in terms of overall drive in sales since we go into 2021. So a much more fewer -- much more focus on fewer, bigger, better innovations. We’re also focused on the right SKU so that we can better service our customers. Thanks for the question.
Jonathan Feeney:
That’s great, thank you.
Operator:
Ladies and gentlemen, this does conclude the Q&A portion of today’s call. I’d like to turn the call back over to Miguel Patricio for closing comments.
Miguel Patricio:
Okay, well. Thank you very much for your presence here with us and [indiscernible]. And I just want to finalize and repeat some of the things we said during this call. We had stronger than expected Q3 results, and that is already reflecting the agility that we are creating in our win rates. We have been able to manage this shift at home versus away from home consumption and at impressive speed. We are holding on to new households and consumers in a greater rate that we thought and the result of that is that our market share is showing pretty good times of improvement. Our strategy is really moving or already moved from organizing really to watch. We are investing in the business, investments are ramping up. We have today a much better team and performance in all levels and this better-position Kraft Heinz to sustain gain. We, are as I said before, confidently optimistic in the near term performance. And that’s why we raised our 2020 outlook. And in 2021, the financials are ahead of what is expected growing our strategic plan. So, with that thank you very much. Have a great day. Thank you.
Operator:
Ladies and gentlemen that concludes today’s presentation. You may now disconnect and have a wonderful day.
Operator:
Good day. My name is Kevin, and I'll be your operator today. At this time, I'd like to welcome everyone to The Kraft Heinz Company Second Quarter 2020 Earnings Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Chris Jakubik:
Hello, everyone, and thank you for joining our business update. We'll begin today's call with an overview of our second quarter 2020 results, as well as an update on our path forward from Miguel Patricio, our CEO; Paulo Basilio, our CFO; and Carlos Abrams-Rivera, the Head of our U.S. business. We will then open the lines to take your questions. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. You can find the GAAP to non-GAAP reconciliations with our – within our earnings release. Now let's turn to slide three, and I'll hand it over to Miguel.
Miguel Patricio:
Well, thank you, Chris, and good morning, everyone. I think it's appropriate to start today by saying that more than anything else, the strength of our second quarter results reflect the hard work and dedication of our remarkable employees around the world. Without them, we would not have reported numbers anywhere near what you saw in our press release today. On our April call, I said that the coming months would be critical in understanding the path forward and potential for our industry for Kraft Heinz and the pace of our turnaround. Three months later, I can tell you that while the path of the economy and consumer behavior remains difficult for any of us to predict, our team has done an excellent work, anticipating and responding with speed, agility and creativity. And we can see this in the quality of our second quarter results. More importantly, we continue to make great progress on our turnaround. Our people are driving functional excellence throughout the organization. We are developing better perspectives on where consumers are going and how we can win. Our productivity initiatives are progressing and strong free cash flow is further improving our financial profile. All these things are coming through in what we will cover today in our business update, where we will talk about how we are adapting to consumer needs, to Q2 results that were much stronger-than-expected, due to continued momentum and strong consumer demand for our brands, as well as better-than-anticipated costs and supply chain performance and the fact that our solid execution is keeping us cautiously optimistic for the rest of the year. Carlos and I will begin today with how our business has responded so far and our current thoughts about the path forward, before Paolo discusses the financials and then we'll take your questions. The first chart I wanted to share is our underlying year-on-year sales growth by geography, in both retail and foodservice channels. It shows the progression from Q1 to the April spike to the May-June settling out period. There are three important points to take away from this chart. First, it's the tremendous and abrupt shift in consumer behavior that we are witnessing. These are sales of the food and beverage products, not microchips. So to describe the magnitude of this channel shift as unprecedented feels like; an understatement. Second, the numbers in the chart are Kraft Heinz sales, not the broader market, not the broader categories where we play. And it's important to recognize that our supply chain capabilities are largely split between capacity to produce and service retail sales and producing and servicing food service sales. There is little overlap in terms of production lines and route to market. So what this chart reflects is that, during this period we have been able to successfully adapt to such an abrupt unprecedented change in consumer behavior. Keep everyone of our plants around the world up and running, producing at industry-leading quality and safety levels and therefore enable us to deliver more than 7% organic net sales growth in Q2. This is not to say that, we capture 100% of the opportunity. As you know, there are some categories where we have lost share and we are working hard to fix that. That said, I have seen the creativity and agility our teams around the world have demonstrated in meeting peak demand. Learning through the journey, as we like to call it and ultimately, delivering roughly twice the organic growth we expected in April, which brings me to the third point; the source of Q2 upside, versus our previous expectations. The decline we saw in foodservice sales on a global basis was largely consistent with what we had forecasted, somewhat better in the U.S. and at a softer end of the range in our international business. At the same time, our retail performance was much better than anticipated. In the United States, which Carlos will speak to, in our international zone where in condiments and sauces, we grew double digits and in several markets, achieved record market share. And in Canada, where we had double-digit growth and gained share in 80% of our retail categories as the team invested to strengthen brand relevancy in areas like peanut butter, pasta sauce and Kraft dinners. In addition, what is not shown on this chart, but we will discuss later, is the extraordinary retail sales growth came with favorable category and product mix. Together, the combination of favorable channel, category and product mix resulted in better-than-expected EBITDA margins versus what we originally expected, most notable in our United States business. At the same time and the second part of the business update, it's important to reiterate that we remain at the beginning stages of our turnaround and are still not where we want to be on several fronts, which we will talk about in great detail in September. We have done a lot to adapt to the pandemic, but we are also implementing a new operating model to improve our performance on a sustainable basis. We are making significant changes to how we work, how we are organizing our business, how we are developing our capabilities, and how we are reinvesting in the business. Our actions have been broad-based with the intent to create sustainable competitive advantage across our value chain. For instance, we have continued to work urgently and diligently to ensure the health and safety of our employees, taking on additional costs for personal protective equipment in our plants, as well as to accommodate working from home. At the same time, during the second quarter, we rolled out our new company purpose, vision, values and leadership principles. We are redefining for our employees for the long-term our true north and how we are going to win by working as a team, inspiring excellence and navigate our future. I want to specifically mention, one of our company values. We demand diversity. We live in a world where systemic racism and inequality exists. And writing these wrongs requires an equally systemic response from everyone, including global corporations like ours. We have a responsibility to be part of the solution. Honest conversations with our African-American Business Resource Group led to a range of initiatives, including a $1 million commitment to food programs and social justice organizations serving black communities, as well as our first Global Day of Service on June 10 last month. From internal mentoring and developing programs and expanded talent recruitment partnerships, to supplier training programs for minority and women owned businesses, and the creation of a cross-functional inclusion council, we are proactive and hold ourselves and our company accountable for bringing about the positive change. Changing times demand fresh, new approaches. For consumers, we are actively modeling multiple growth scenarios and defining new initiatives to adapt to each scenario. At the same time, we have now reorganized our business units around new consumer-led platforms, so we can better address our consumers. With our customers and in-marketing, on improving communications today, but also how we deploy our resources to drive growth going forward. With customers specifically, collaboration has been key, as we are creatively addressing immediate customer needs on one hand while simultaneously trying to set plans for the coming year. In supply chain, the difference a year has made is simply incredible. We are finding efficiency to mitigate incremental COVID costs, while taking actions to optimize and ensure production. At the same time, we continue to implement continuous improvement processes and programs for sustainable savings for the years to come. In many ways, we are leveraging our intentional strategic changes to better respond to an environment with significant uncertainty. As a result, I'm confident that we'll emerge a stronger Kraft Heinz. And the strategic direction we have set is the right one and one that we look forward to discussing in detail with you on September 15. I will close my opening comments here by summarizing a few points. We had stronger-than-expected Q2 results, reflecting continued momentum and strong consumer demand for our brands. We are implementing our new enterprise-wide strategy at the same time we are adapting to the pandemic. After a year as CEO, I can see our business transformation well underway, with strong employee model, a well-defined strategy and a team in place, working together with speed to bring agility with scale. And our work to-date has only confirmed that we are on the right path. To bring this more to life, I'm going to ask Carlos to provide more color on how our U.S. business is performing in the marketplace and how he sees the path forward.
Carlos Abrams-Rivera:
Thank you, Miguel and good morning, everyone. My comments today are going to focus on what we have experienced so far, how we are preparing for the road ahead and hopefully address a number of the questions many of you have raised about our recent performance. In terms of what we have experienced, to say it's being intense, dynamic and rewarding will be an understatement. We have been working hard to optimize our manufacturing capacity to meet extraordinary demand, running some of our plants 24/7. This has caused us to cancel some programming and reallocate spending to the second half of the year. So, for instance, we had to pull back on our Memorial Day event for the first time ever. And not having that event removed the drive period in the quarter when we typically have very high market share. And average price gaps increased versus the prior year as a result. In areas like our Oscar Mayer meat and Kraft single businesses, our share has been negatively impacted by sustained elevated consumption versus supply chain constraints, while more vertically integrated players have been able to shift capacity from their foodservice businesses to retail. So while we're growing strongly in those businesses, we are seeing some share loss. Elsewhere in the portfolio, Heinz, Jell-O, Ore-Ida are gaining share, even with this accelerated consumption. In a nutshell, promotional activity and the pace of inventory recovery, both ours and our retail partners, have been dictated by the balance of supply and demand. What that means for us is, growth has been good, but in certain categories, we know we can do better. If demand remains extraordinarily strong, growth should be fine, but share is likely to be challenging in certain categories. Which brings me to how we are preparing. From a consumption perspective, we are preparing for all the economic letters, the V, the U, the W, et cetera, but with an eye to the long term. Investing to win on a sustainable basis. So to that end, we have now realigned our U.S. business unit structure, designed around the new platform based strategy, which we will unveil in September. We are implementing a new operating model to ensure we operate with a growth mindset, a high level of accountability and streamlined roles, responsibilities and decision rights for each role. We are capturing savings from continuous improvements, leveraging the upside we have seen to-date to invest even more than anticipated to renovate and differentiate our brands. And we are working hard to understand who is new to our brands and the best way to meaningfully connect with them. So regarding our path forward, while the depth and duration of this downturn will guide consumption in the near term, we are transforming our business for a better growth trajectory in the medium to long term. And consumers' embracement of our brands are providing us a significant opportunity right now. For instance, household penetration is one of the inherent strengths of our portfolio relative to the industry. And you would think that there was not much more room to go, but our household penetration has strengthened further in the later 15 weeks. In fact, 75% of our brands are growing household penetration, and the majority of our brands growing household penetration are up double-digit percentages points versus the same period last year. Across our iconic brands, we are experiencing growing household penetration and increasing the rate of repeat among new buyers. This includes big brands that were already well-established and significant leaders in their categories, such as Heinz in ketchup, Kraft Mac & Cheese, Ore-Ida, Planters, Philadelphia and Capri Sun. In terms of repeat rates, new buyers are repeating at higher rates than in the past and buying more frequently. In fact, 75% of new buyers since the pandemic started are still buying our products now. And finally, regarding new buyer demographics, smaller households, including those with no kids, are finding our brands. And our new buyer household skewed to higher income, younger and more diverse parts of the population, areas we have historically under indexed. All this means we have a tremendous opportunity to build our base of loyal consumers, and we're going after this aggressively with a second half plan that includes a 40% increase in working media dollars versus a year ago. To close, I just want to say how very proud I am of our colleagues for how they have responded to the challenges of the moment across our value chain and are showing tremendous agility in redeploying marketing investments to connect with the millions who are now making our brands part of their everyday lives. With that, I will turn it over to Paulo to talk through our financial results and outlook for the second half. Thank
Paulo Basilio:
Thank you Carlos and good morning, everyone. Before I get into the details of our results, I think it's useful to outline some overall key drivers of the quarter that were consistent across our different segments. On our April call, I outlined 4 factors we expected to drive better profitability in Q2 versus Q1. One, was improved product mix, mainly from categories within retail as well as a favorable shift between retail and foodservice. Two, higher volumes. Three, greater efficiency in operations as we were adjusting to the higher volumes. And four, a better balance between price and commodity costs. In the end, all these factors came into play and were directionally consistent with our expectations. What pushed our growth and profitability higher than anticipated was a combination of stronger retail demand for longer than we anticipated, a better than projected relationship between price and commodity costs and a more favorable category and product mix within our retail sales. These factors were most pronounced in our U.S. business. So that's where I will start. Organic net sales in the U.S. increased 8.5%. This was mainly driven by 6.2 percentage points of volume/mix growth, led by the strong retail performance Carlos described. Pricing was up, as it reflected lower promotional activity to capacity constraints in certain categories. Taken together, volume leverage, favorable canine product mix, as well as favorable pricing, adjusted EBITDA in the second quarter increased 17.6%. Specifically regarding mix, we saw favorable category mix in the form of relatively stronger demand and market share performance in areas like ketchup and condiments, mac and cheese and frozen potatoes. We also saw favorable SKU mix within categories due to supply chain constraints and, therefore, greater sales of core items within our product lines. Looking forward, we are not anticipating retail demand to remain as strong as we saw in Q2 and likely to moderate further from recent levels with category mix normalizing and foodservice being a greater part of total sales. In addition, keep in mind that the McCafé exit is now underway and will, therefore, tamper organic growth beginning in Q3. As a result, at this point, while Q3 profits should be higher than we anticipated three months ago, Q3 margins are likely to be closer to prior year levels as organic growth moderates, the favorable mix we saw in Q2 phased and pressures from the recent spike in commodity inflation, specifically in cheese, come into play. While this would represent a significant change sequentially from Q2 to Q3, we believe it is the most realistic expectation based on the best estimates in consumption and cost trends today. Moving to our International segment. Results were largely consistent with our initial expectations, with organic net sales up 5.5% versus the prior year period and roughly equal contributions from volume mix and pricing. Pricing accelerated to 2.6% from a combination of reduced promotional activity, carryover benefits from previous pricing actions and inflation related pricing in Brazil. Volume/mix increased 2.9% from strong growth in condiment and sauces, along with growth in mill oriented categories, more than offset a decline in both foodservice and infant nutrition. Looking forward, we are expecting the deceleration we saw in growth during the second quarter to continue into Q3 as markets normalize, particularly in our biggest market in the U.K. And while the pace of normalization is unpredictable, we currently anticipate back half results, both organic sales growth and margins to soften compared to the first half. Finally is Canada, where the Q2 turnaround we anticipated was even stronger than expected. In April, we said we thought that organic sales growth would improve sequentially, but remained negative versus the prior year, given the McCafe exit, lower food service sales and lower year-on-year pricing. In the end, our Canada team delivered 2% organic growth, with pricing turning positive for the first time in seven quarters and retail consumption growth in every category. The positive pricing reflected a combination of reduced promotional activity versus the prior year, as well as successful implementation of select but necessary list price increases. Also, volume/mix was positive, as stronger-than-expected retail takeaway more than offset lower foodservice sales and a negative 4.4 percentage point impact from McCafe exit. At EBITDA, we initially expected Q2 margins to begin returning to prior year levels. Actual results were slightly better, with an adjusted EBITDA margin up nearly 30 basis points versus the prior year, as improved supply chain performance added to gains from pricing and volume/mix. For the second half of the year, we would expect the improved performance in Canada to continue, with a sustained recovery in profitability, although with more normalized retail takeaway trends being offset by the ongoing headwinds from McCafe exit and lower food service sales. Turning now to total company results and our outlook for the year. There are just three additional notes I would make on our Q2 results. First is that, each business segment reported organic sales and EBITDA growth in Q2, and we hope this indicates more stable performance across our businesses going forward. Second, our taxes. On our last call, I flagged the possibility of a higher effective tax rate in Q2, due to the possible enactment of the U.K. tax legislation and a related non-cash adjustment to deferred tax liabilities. This was delayed, contributing to better-than-expected EPS and is now expected to happen in Q3. So we would now expect a tax rate on adjusted earnings in the high 20s for Q3, while our expectations for the full year remains in the 22% to 24% range. Third is free cash flow, which is up significantly versus the prior year on a year-to-date basis. This has been driven by a combination of EBITDA growth, lower working capital, somewhat lower capital expenditure, as well as significantly greater accrued liabilities due to the timing of cash outflows versus the prior year. Looking forward, we expect working capital to revert as we rebuild our inventories. And cash outlays related to accrued liabilities for taxes, trade spend and marketing are second half weighted this year. In addition, we continue to plan for CapEx in roughly $750 million this year, although we have had some delays so far this year and may not spend the full plan. Taking all of this into account, we do feel good about the quality of our free cash generation year-to-date and are confident that 2020 free cash flow will exceed in 2019, which brings me to our financial outlook. I think it's helpful to come back to the fact that we are in the first year of our multi-year turnaround. The current environment has presented us with opportunities to be there for our consumers. And to the extent we are successful now, it puts a wind at the back of our turnaround efforts, and we will be in a stronger position on a sustainable basis in the future. To that point, we do expect the upside in results we have posted during the first half of the year, both sales and EBITDA to stick for the full year. And while there is still significant work to do ahead of us, we believe that we are very well positioned with each of the 3 priorities we set for 2020
Operator:
[Operator Instructions] Our first question comes from Chris Growe with Stifel. Chris, your line is open. Chris, if your line is muted, can you please unmute it? Do you want me to go ahead and on to the next question?
Chris Jakubik:
Yes. Let's go to the next question, we can come back to him.
Operator:
Okay. Our next question comes from Rob Dickerson with Jefferies.
Rob Dickerson:
Great. Good morning everyone. So, great results in Q2. I guess, just to start kind of more broadly, as we think forward with respect to the turnaround. Now, obviously, there's been this tailwind, which is in place, which is great. But I guess if we think about later this year and then into next year and the go forward, this is probably more for Miguel, excuse me. How are you thinking now about specific brand strength and actual media spend reallocation? And then also just maybe further simplification of the portfolio, right? It sounds like you got to see some at-home lift in certain categories versus other more so, certain capacity constraints in certain categories versus more so, which would lead me to believe that you're able to kind of see maybe where you think you can more effectively compete, right, and get a higher lift off of further spend in some categories versus others. So, I'll just ask that and pass it on. Thanks.
Miguel Patricio:
Okay. Look, near-term, we are adjusting our content and delivery to reflect the greater household penetration and the new consumers that are rediscovering our brands and Carlos mentioned a little bit about that. But that is absolutely critical. I wanted to say it's critical. We are learning about who these new consumers are and that is our obsession at the moment, is to keep them with us. They are new consumers and they are repeating the purchase of our products. We cannot miss this opportunity. It's an unbelievable opportunity. I would say it's almost a sampling opportunity that we are having. And we have to keep these consumers with us. Beyond this, you are going to see us reorient around how consumers think to a few specific platforms that are globally relevant. In other words, we're going to share with you in September more choices and where we believe, we have a chance to accelerate big time our growth and giving the portfolio a role for different products for sure. Some will have a role of bringing more profitability and will have a role of growing net sales. At this moment, or until now, we never had this very clear. And so I think that, at the same time -- and that is why we are right now increasing, as Carlos mentioned, media in the second half to put more steam behind brands that we saw big household penetration growth. At the same time, we are making a big change in marketing overall the company. We just hired 3 new Heads of Marketing for each one of our geographic zones. We are changing and evolving. We want to be much more consumer-centric. We want to be much better in marketing and in consumer insight, in innovation, in communication and this transformation and this change is happening as we speak. And that's very exciting -- it's very exciting for the entire commercial organization that is seeing this evolution coming very fast.
Rob Dickerson:
Okay. Super, thank you so much.
Miguel Patricio:
Thank you, Rob.
Operator:
Next question comes from Chris Growe with Stifel.
Chris Growe:
Hi, good morning.
Miguel Patricio:
Good morning, Chris.
Chris Growe:
Just so excited for that first question, I lost the line there, so sorry for that. I wanted to go back to some discussion you had, Paulo, around EBITDA growth for the second half of the year. You did talk about some of the drags you have on EBITDA growth, the commodities, McCafé, foreign exchange. And I think you gave some sort of offsets to that, if you will for the second half. So I wanted to just go back to that kind of discussion and what's going to offset some of those drags in EBITDA growth, number one. And then to understand like have you pushed marketing in the second half of the year? To what degree will that be kind of a further burden on the second half? And then what is marketing doing for the year and perhaps in relation to where you started your expectations for the year?
Paulo Basilio:
Hi Chris. So yes, so let's start from the last point. So as Carlos said, we are going to have a higher media spend, we're going to increase vesper year in the second half. Overall, in terms of marketing, total spend and the way that we've been planning to that, market is not going to be a significant drag for the second half of the year, okay, for us. I think the main area is that -- the main headwinds that we're going to have in our EBITDA are pretty much the four that I mentioned, like -- the same four items that we mentioned like end of last year, beginning of this year. That is pretty much incentive compensation, so variable compensation, when we compare versus prior year. Also, we are seeing a more unfavorable commodity cost, mainly in cheese with this recent volatility that we saw in the price of the commodity, the exit of McCafé and FX, right? So those are the -- those four compounds, the majority, the key headwinds that we see for the second half of the year. And in terms of offset, we still expect a strong -- we're still seeing a strong demand for the second half. I think we're operating much better in our mix, and also in our supply chain efforts that we're seeing. We also think it's going to be some areas of when you compare versus prior year. For example, supply chain losses, many other areas of the organization that we are evolving will be offsetting. We expect to offset these headwinds that we have. So again, sales mix, the pricing progress that we have, supply chain performance, I think, will be offsetting the headwinds that I've mentioned. Marketing is not -- should not be material for us when you compare to these other factors.
Miguel Patricio:
Just complementing what Paolo said, Chris, so we do not create confusion. Carlos mentioned a big increase in media in the second half, but we'll compensate that big increase with reduction on other parts of the marketing investment. It shouldn't be material to market increase. But what consumers see, which is media, it will be material.
Chris Growe:
That's great. Just a quick follow-up. Are you pricing to some of the commodity changes you're seeing right now? Is this an environment where you're doing that? Or is it simply managed via promotional spending, which has been down?
Carlos Abrams-Rivera:
So in terms of overall, the company think about this commodity that is happening, we had some price. And you saw this in the beginning of the year; we had some price initiatives that we had to prepare for the year. And we, of course, our price strategy to commerce to follow the market. We also, as we said before, and as we mentioned in the call, we expect to have a more normal merchandising in the second half, that's what we saw in Q2. But we'll be operating in line with what is going to be the market for this commerce that we're seeing.
Miguel Patricio:
Okay. So if I was going to add something to what Paulo said, it simply is the pressure that we're seeing on the natural cheese. It really is a short-term thing because of the government program. But if we go into the second half, we -- there may be a small amount of unfavorable in our commodity, but something that we feel that we can handle as we go forward.
Chris Growe:
Thank you.
Miguel Patricio:
Thank you.
Operator:
Our next question comes from David Driscoll with DD Research.
David Driscoll:
Great. Thank you. Good morning.
Miguel Patricio:
Good morning.
David Driscoll:
So I had two questions I wanted to ask. The first one was just on the capacity constraints. What are you doing to address these constraints? When do you think you'll see relief on some of the key constraints? And then was there any ballpark estimate you had on what those constraints theoretically cost you in the quarter? Could you have seen another three or four percentage points of revenue growth, if not for the supply constraints?
Paulo Basilio:
Let me start with the perspective in the U.S. So essentially, what we saw was some isolated capacity constraint on certain products. And if you think about areas like Kraft Singles and Mac and Cheese cobs, and no surprising some of our pork and beef based meats. Now we're working to mitigate those near-term capacity constraints, both in terms of their supply side and the demand side. So on the supply side, I'll tell you, listen, our employees have shown incredible dedication, adding weekends and overtime shifts, and we're securing more capacity with external manufacturers and we're also fast-tracking CapEx projects to improve even more our throughput. So moving forward, we actually have projects underway that we're going to reduce our downtime, reprioritize our CapEx and build additional raw material inventory. Now on the demand side, we've also rebalanced all of our merchandising, promotion, our marketing through the lens of that available capacity. And we are making sure that we safeguard our customer service to our – to the best of our ability. And I would say, to the end of your question, I will say, it's really difficult to quantify the impact of that, but I feel good as we stand here as we go into the second half.
David Driscoll:
Great. And then if I could just follow-up on one other item. I just want to say, it sounds like on a longer-term basis, all the things that are happening now in terms of the advantages of this demand from the consumers, combined with the reprioritization of your objectives, and I know you're going to lay out a lot more in September, but it just sounds like what you're saying in the future is that there doesn't need to be a significant earnings reset in 2021 and beyond, that you can go from here, reprioritize where you're putting your investments and get Kraft on a sustainable growth trajectory. This is a little bit of a – I'm trying to tease out maybe a little bit of what you might say in September, but are you willing to agree with my comment? Am I interpreting you correctly?
Miguel Patricio:
Look, David, we've said that we expect to find efficiencies to pay for the necessary investments. This quarter is a great example of that. We had significant increase in supply costs in overtime, in bonus to employees, in PPES, hygiene, temperature checks. But even with all these increases, we were able to mitigate these costs and cost of goods sold. You can see they were very, very good. And so we remain confident that this will be the case. We'll give you more transparency, more details in September, but that's the way that we are working moving forward.
David Driscoll:
Thank you very much.
Operator:
Our next question comes from John Baumgartner with Wells Fargo.
John Baumgartner:
Good morning. Thanks for the question. Just – I wanted to come back to the U.S. and Carlos, you referenced being prepared to deal with any sort of path the economic recovery may hand you. And in that vein, how do you think about the portfolio of barbell strategy in terms of premium versus opening price points? In what parts of the U.S. portfolio, do you think you have the most premium opportunities in terms of development going forward? And then at the low end, the opening price point, how is the supply chain now in terms of being able to meet that demand at margins with minimal dilution, let's say?
Carlos Abrams-Rivera:
John, thanks for the question. Let me – I guess, part of where I will start with is – let's put COVID aside for a second and I think getting to where your point is, which is what we see in the current economic pressures. Ultimately, that's going to be consumers, how they're going to be purchasing will be a function of basically how the economy is going to drop and how much time it will take to recover. Now both of those things, at this point, it's really hard to know how that's going to sort out. When we look back to some of the -- in the past of our recessions, whether that was in the U.S. in 2001, 2008 and 2009, our portfolio organic growth remain essentially largely consistent with what we saw pre the recession performance with the exception of foodservice. In foodservice, we actually saw a decline across both recessions because of the lower foot traffic in restaurants. So that takes me, I think, to your question of where do we stand today? What I would say is, I think we're well positioned. I think we have good momentum in the household penetration, as I mentioned. We are in better positioned on the promotional front end as we go into the second half of the year where we can invest back into our brands. And the investment is not just on the promotional event. As I mentioned earlier, we are also investing back in media. So we are seeing a 40% grade investment in the second half as we go into closing the year. So I think that from what we have learned and where we are today, I feel good about where we are.
John Baumgartner:
Okay. And then just in terms of the write-downs taken in the quarter, there was also some commentary regarding increases in fair value estimates in other areas across the business. Can you walk through the areas of positive revisions and maybe elaborate a bit on the reference to recalibrating future investments going forward? Thank you.
Miguel Patricio:
No. Sure. I think when you look at -- we have many areas in our portfolio and that the values get ended up moving up, as I mentioned in the call, in areas like the value went down, the exercise that you do. And I guess, it's important to remember that listen, we do this annual test every year in Q2. And as you mentioned, we saw many areas in our portfolio that are doing now and have better strategy, and we expect to get, for example, our condiment and sauce portfolio across the globe, including the US, some meals portfolios that we have. We saw these reporting units going up even in escalated part of the business unit. Also, we have -- we saw some value increases. And the areas that we really -- the reporting units that went down was pretty much related to Canada, foodservice and retail, and also the food service in the US. But those are pretty much the areas that we saw ups and downs in terms of our impairment exercise.
John Baumgartner:
Okay, thanks for your time.
Miguel Patricio:
Welcome.
Operator:
Our next question comes from Michael Lavery with Piper Sandler.
Michael Lavery:
Good morning. Thank you.
Miguel Patricio:
Good morning.
Michael Lavery:
You mentioned that you expect more normalized merchandising levels in the second half. Would we hear that correctly to mean that you don't really have any need to pay back the savings from less promotional spending in the second quarter, or would be more normalized levels, maybe even have a little tick up to sort of smooth out the year?
Paulo Basilio:
Let me -- I guess I could take that question. When you look at our promotional activity, as we think about second half, what I would say is, right now, both our inventories or production levels, as they are improving, we are, in fact, going to be able to put some additional promotion activity in Q3. In fact, you'll see that in our first dry period, which is a big dry per happens around Labor Day. So we'll see that in our brands and categories. Well, we have -- so far, what we have been able to do is we have been able to be very surgical about pulling back on promotions. And you saw some of that in the scanner data, but that really has been very focused on certain categories. Now, in going forward, our focus continues to be, is making sure that we service demand because we know there is still a significant amount of pull there from our consumer base. So, we're going to -- yes, we're going to be building back our promotions. But at the same time, I feel like we're doing it in a balanced way as we are now being able to support those businesses that do have the dry level of inventory.
Michael Lavery:
Okay, that's great. Thank you. And just one more looking ahead, as you start to plan for 2021, clearly, there's lots of uncertainty, but what's your planning stance as far as elevated demand levels? And do you anticipate that carrying into next year? And are you planning for that accordingly?
Miguel Patricio:
Look, as you said, it's very hard to anticipate the demand for 2021. I can tell you that we've been working on a lot of scenarios and building scenarios. The truth is that we -- at the same time, the same way that you, I'm sure, do not see a solution for the coronavirus in the short-term or -- and so we have to work with scenarios. I think that the best thing that we can do is to concentrate our energy and resources on really holding onto these new households that we gained. It is critical. This is a blast that we have new consumers trying, experimenting, repeating the trial and has to be our obsession to keep them with us so we can, in 2021, progress. If the pandemic continues in 2021, and we'll continue with that and that will play in our favor. If not, we have a base of consumers that is higher than we had before and they tried and they continue trying, they continue consuming, and we want them with us. We continue to carry out the strategy that we've set and look for additional and continuous improvement opportunities in everything we do. I think that one thing that is critical for us is that we are starting to share with our customers at this moment plannings already for what's going to happen in next year, and we'll start this now in the second half of the year. And that is crucial. We are -- we've been able to anticipate the planning cycle for the future, which will -- is very important both for us and for our customers.
Michael Lavery:
That's helpful color. Thank you very much.
Operator:
Our next question comes from Scott Mushkin with R5 Capital.
Scott Mushkin:
Hey guys. Thanks for taking my ques. So, I wanted to look at the third quarter just for a second. I know you said you're expecting things to kind of, I guess, slow down a little bit. And I was wondering, we're seeing, especially in the U.S., a resurgence of corona cases. And I know the retailers are seeing still very, very strong sales. So, I was wondering if you could maybe flush out a little bit why you think things are going to really take a step back in 3Q as far as sales in the U.S.?
Miguel Patricio:
No, listen. So, I can take that, maybe after Carlos can also build if needed. But again, at the end of the day, when we compare our Q3 expectations for Q2, we saw already inside Q2 the deceleration from the retail side of the business. We – on top of that, we also are seeing like a foodservice kind of recovering and offsetting part of this decline of the retail. We have McCafe also started playing. The exit of McCafe is also going to start impacting us. So, again, those are pretty much the deceleration effectors in sales that we're seeing for Q3 and second half versus the first half, the normal deceleration from the retail side. And the McCafe, they start playing out also – the exit of McCafe in the U.S. start impacting us in July. Margin-wise, when you talk about EBITDA that was the comment I made, I think there are two big components, right? One component is mix. I think the mix benefits that we saw in Q2 will fade, both because of the relative retail foodservice channel mix. And also, the category product level mix gains that we are expecting to see going forward versus what we saw in Q2. And the price relative to commodity, as I mentioned, with the spike mainly in the cheese cost that we're seeing this happen in Q3 versus what we had in Q2, that was a benefit for us. But those are the main drivers that we were seeing in terms of relative performance, year-over-year performance, year to go versus what we saw in the first half.
Scott Mushkin:
Okay, great. And as a quick follow-up. I was wondering, maybe you don't want to talk about this yet, but – maybe it's for September, but any thoughts on the innovation pipeline? You touched on it that you wanted to accelerate innovation and renovation, any further comments there? And then I'll yield. Thanks.
Carlos Abrams-Rivera:
Let me – I guess, a comment on the innovation piece, and you're right. You're going to hear quite a bit more about our plans in September. So look forward to seeing you then. But I would tell you is that, I think, when we think about 2020, really, the impact has been kind of limited in terms of what we have seen and changing our plans of innovation. We – if you recall, we are actually, in 2020, have half the projects that we had a year ago. So we actually didn't see as much of an impact because of the changes. As we go to 2021, we'll be going to a little detail in September, but I can tell you that we're going to be focused on fewer, bigger innovation. And the good news is that, our R&D facilities actually have been open for about six, seven weeks. So actually, we feel very good about our pipeline as we go into next year. And I'm looking forward to kind of share with you the details of how that's going to come to live in September. Thank you.
Scott Mushkin:
Okay, guys. Thanks very much.
Chris Jakubik:
I think we can take one more question.
Operator:
Okay. Our last question comes from David Palmer with Evercore ISI.
David Palmer:
Thanks. A question on pricing net of commodities and also on market share and maybe how those are playing against each other. It looked like your pricing net of commodities was a positive in the second quarter specifically in cheese. We saw those prices low for much of the quarter. And you mentioned that cheese was flipping to a headwind and is one of the reasons why the EBITDA headwinds would be created. Is that simply because of the fact that we've seen the dairy spike in June into July here? Or is there some other reinvestment needed? I ask that because cheese, like some of your other commodity-oriented categories, you've had some sustained market share losses for a while. And I'm wondering if you're not just seeing a cycle reason, but perhaps you're drawing a line in the sand about market share in some of these categories and you're making a decision to defend on market share? Thanks.
Miguel Patricio:
I'll take that. I think the question is probably more about the U.S. So I guess I would say is let me start by -- I think the point that we have made earlier, but I'll revisit, which is our focus really is on driving household penetration and retaining all those new consumers that are coming to our brands. Now in the context of that market share specifically, what I would say is there's been -- the way I see it, there's been like three moments since the COVID began. I think there was an initial moment, in which the demand really spite and we had high levels of inventory, which is normal what we do at that time of year. So that actually helped us gain share. Now when we saw demand stay high through May and into June, we also wanted to make sure we better manage our service levels. So we actually lost some share in certain categories. And as I mentioned earlier, we pulled back on promotions in places like Memorial Day, which we have never done. We also focused our SKUs in our core businesses, so that we can maximize our throughput. That also had an impact on share as you think about the distribution. And then we also had to respond to the fact that there was some supply tightness across the value chain and from end-to-end in places like meat and in some parts of our -- mostly in pork and beef business. Now today, what I'll tell you is our retail demand remains strong. So we are -- because of the -- we're focused on areas that we can actually control. And let me tell you the three things we're doing. One, we're bolstering capacity to make sure that we get more of our assets and we are expanding our number of co-packers. That seem to be working. Now because of that, we are actually then expanding number of SKUs back into our shelves where customers really need them. And the third thing is we're also going back to investing. I mentioned we're investing back in promotional events in the second half and investing back in media as we go into the second half. So when you take these actions, the reality is that we're actually seeing progress. In fact, our share over the last two weeks have been positive, and we see that some improvement as we go forward. So when you take it all together, what I'll say is, our focus for our entire team is how do we make sure, as we go into the second half, we maintain the positive momentum in the business and we focus on connecting with our new and effecting consumers.
David Palmer:
Thank you.
Miguel Patricio:
Thank you.
Operator:
I would now like to turn the call back over to Miguel for any closing remarks.
Miguel Patricio:
Well, I wanted to thank you for all the time you've been on this call with us. And before finishing, I just want to summarize the way that we are seeing this quarter and moving forward. We, for sure, had stronger than expected Q2 results. And that reflected -- is reflecting our continued momentum and the strong consumer demand for our brands, and we are very excited with that. We had a strong category and brand growth on household penetration -- coming from household penetration, but also from repeat rates. We had better than anticipated costs and supply chain. And that's despite the fact that we had a big inflation, big cost increase because of the COVID. And now for 2020, our priorities and our actions are on track. And the results will be better than anticipated. We expect this first half upside to hold. And solid execution is making us cautiously optimistic for the second half. There's a lot of uncertainty. Are kids going back-to-school or not? Are we going to open our offices or not? This can change still a lot. But if the consumption stays strong, yes, we may have an upside on the second half. The other thing is, at the same time that we are dealing with this unprecedented change in consumption partners, and we've been adapting very fast, we are working on parallel on our transformation. Our transformation is underway. And in the – still in the early stages of bringing the agility to our company, we have a lean structure, a culture based on ownership, which is a critical ingredient for agility. And yes, we have to correct other things, but we are excited about bringing agility to the company that has the scale that we have. I think that together with the scale of our business, we are going to bring a benefit to our shareholders, to our customers and to our consumers. And looking forward, we are looking forward to provide you with more details on our strategy, priorities and initiatives and our new operating model during our virtual Investor Day on September 15. So thank you very much, and see you soon or talk to you soon.
Operator:
Ladies and gentlemen, this does conclude today's presentation. You may now disconnect, and have a wonderful day.
Operator:
Good day. My name is Daniel, and I will be your operator today. At this time, I would like to welcome everyone to the Kraft Heinz Company's First Quarter 2020 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Chris Jakubik:
Hello, everyone, and thank you for joining our business update. We will begin today's call with an overview of our first quarter 2020 results, as well as an update on our path forward from Miguel Patricio, our CEO; Paulo Basilio, our CFO; and Carlos Abrams-Rivera, the Head of our U.S. business, and then we'll open the lines for your questions. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release. Now let's turn to Slide 3, and I'll hand it over to Miguel.
Miguel Patricio:
Thank you, Chris, and good morning, everyone. I want to begin my comments today with a few thoughts about purpose. To be leading one of the largest food companies in the world at the moment of an unprecedented crisis, at the same time, a privilege and a big responsibility, not only a big responsibility to our consumers and customers, but the big responsibility with our employees, our employees on the front lines, producing, distributing and shelving our products. Our teams understand exactly and have embraced our sense of duty. They are proud to be feeding the world. And suddenly, our purpose has become much more obvious
Carlos Abrams-Rivera:
Thanks for the kind words, Miguel. The last 90 days have been challenging and even more rewarding than anticipated. I was familiar with most of the business and understood the opportunity for change. Our response to this crisis has only strengthened my believe that Kraft Heinz is in a unique position to serve families with trusted brands, has a strong sense of ownership and clarity of purpose to feed the world and demonstrating agility to rise to the challenge of the moment. As you would expect, I spent my first month getting to know the team, assessing our capabilities, doing some deep dive on underperforming business and shaping a new consumer-centric direction for our U.S. zone. And with the turnaround work already under way, I have worked quickly to add my own perspective into our efforts to simplify processes, distort marketing resources to higher ROI and gross margin part of the business, drive the complexity and establish clear priorities to deliver our commitment. All these efforts only intensified as a result of the crisis in which we are living. So I was expecting my first interaction with you will be to talk about the new integrated business plans we're installing to improve our forecasting, reduce waste and sharpen our strategic direction as well as the beginning of our sales transformation and steps we are taking to accelerate marketing excellence. For these last two months have had an extra layer of crisis management that, in many ways, is accelerating our turnaround, we are cautious to move faster to simplify manufacturing to maximize throughput, reevaluate our merchandising strategies, shift their marketing spending and adjust their messaging and strengthen our collaboration with our suppliers and customers. I will finish my initial observations by saying what a privilege it is to work with the thousands of colleagues who, day and night, are doing what's needed to make our trusted brands available all across our country. I have been amazed by the work of our teams, and nothing captured this better than the message that was born from our factories
Paulo Basilio:
Thank you, Carlos, and good morning, everyone. I will start with our new international segment. We came into the year expecting Q1 organic sales to sales to reflect growth in Asia and Latin America offset by product discontinuation in Australia and New Zealand. In net EBITDA we expected a decline after the prior year, driven by carryover supply chain inflation, mainly in Australia and New Zealand. Instead Q1 organic net sales grew nearly 7%, and constant currency adjusted EBITDA grew 7.3%. This was driven by COVID-19 related sales, primarily in developed countries where disposable incomes allowed for greater stock up, specifically Western Europe, Australia and New Zealand, although foodservice sales during the quarter were down more than 6%, with declines in both developed and emerging markets. Looking forward, we are cautiously optimistic that our international business can see Q2 organic top line growth in the mid to high single-digit range, similar to that of Q1. Thus far, during this crisis period, we have seen our brands gain market share in most categories in most countries, and we expect solid retail sales momentum to continue. However, foodservice sales are at risk in the near term and we expect Q2 foodservice sales could decline 30% to 50% versus prior year. Turning to Canada. We initially expected Q1 organic sales to be down significantly from a combination of lower pricing due to both a higher level of trade activity as well as the timing of trade expenses versus the first quarter last year and lower volume, driven by lower coffee shipments, including our exit from McCafé at the start of the year. And we expected constant currency adjusted EBITDA to decline significantly versus the prior year, including the impact of the divestiture. Excluding the divestiture, adjusted EBITDA was also expected to decline from a combination of the lower organic sales and supply chain inflation. In the end, top line growth came in better due to COVID-19-related consumption in March, and market share improved in the vast majority of our categories. However, declining profitability was disappointing, due to a combination of additional supply chain costs and the timing of trade expenses. As I said in February, more work needs to be done to turn underlying terms in Canada around, and we expect this to happen as the year progresses. For Q2, while we expect further benefit from greater at-home consumption, organic net sales are still likely to decline low single-digits as foodservices are expected to decline significantly versus the prior year, and we have the ongoing impact of the McCafé exit. At the same time, while adjusted EBITDA should decline due to divestiture impact and McCafé exit, EBITDA margin should begin to return to prior year levels in Q2 as both pricing and supply chain performance improved sequentially. Turning to total company performance. I do not want to repeat what we've discussed already, only to highlight three key points. First, while Q1 organic net sales growth was consistent with the approximately 6% growth we forecast at the beginning of the month, adjusted EBITDA came in somewhat better than expected at roughly flat on a constant currency basis, although it's still not reflecting the full benefit of the incremental sales in the quarter. The second thing to highlight relates to adjusted EPS, where the items below EBITDA, although unfavorable year-on-year, were largely consistent with our full year expectations. Finally, I would like to mention the improvement in our cash flow and cash generation. As many of you know, our first fiscal quarter is typically our lowest in terms of cash generation. That said, free cash flow in Q1 was nearly 1.5 times the prior year. And it's worth noting that at the end of Q1, we had a significant increase in quarter-end receivables due to the spike in demand. That was only partly offset by lower inventory levels. So we should see the free cash flow benefit from higher sales show up later this year, which brings me to our financial outlook. Like most companies today, it seems we have more scenarios than certainties as we look at the remainder of the year. At the same time, there are a number of things we can forecast and therefore, set a base that we can update as the year progresses. For instance, we still believe 2020 will be an important year of progress in the multiyear turnaround we envision. Recall that we set three priorities for 2020
Miguel Patricio:
Thank you, Paulo. As you know, we have been developing our new strategy, transforming our capabilities and making needed investments in the business for months. And no one was more anxious to share our work than we were. But uncertainties that have entered with COVID-19 have given rise to a heightened attention on the next five months versus the next five years. And frankly, it has made it more than appropriate for us and the broader industry to revisit assumptions, some strategic priorities and for us to revise the pacing of our savings and investment expectations. So we decided to move this event to September to do things once and do them in a holistic way. In September, we want our new leadership team to share our perspective on the unique assets and advantages we are building from, key findings and the paradigm shift we are employing and the new operating model we are putting into place and of course, give you a chance to ask questions to our broader team. We will walk through the extensive review we've done by category, by country and in market to build consumer understanding that has led to the new insights, how we think our portfolio fits today's consumer and how we can adapt and drive future consumer trends. We'll also provide our assessment of the unique building blocks we think we have at Kraft Heinz, assets such as scale, global footprint, deep household penetration, an unparalleled portfolio of business and brands, capabilities in the form of an advantaged cost structure and a culture of agility and accountability and how this can allow us to anticipate and deliver against consumer needs with agility at scale. We will also discuss how we no longer think about our portfolio as 55 product categories and individual businesses by geography. We are reorienting to how consumers think, a few specific platforms that are globally relevant, platforms that will leverage our strengths to drive property consumer insights and allow us to better prioritize our emerging market growth initiatives, for instance. It's an approach that we are very excited about, but more of this to come in September. And finally, we will provide with our blueprint for our future. We'll describe a new Kraft Heinz operating model that will include and address that many questions you have around; our new strategic priorities, marketing and sales initiatives and saving opportunities in sourcing and supply chain. We have a more clear view of the things that will make a difference for us, the things that will bring both more operating efficiency and better consumer relevance for our brands. We'll have a lot to discuss in September. For now, I will leave you with this. Standing here today with a comprehensive strategic plan, I'm even more confident that we can return Kraft Heinz to consistent, predictable top tier growth on both top line and bottom line. Now we would be happy to take your questions.
Operator:
[Operator Instructions] Our first question comes from Andrew Lazar with Barclays. Your line is now open.
Andrew Lazar:
Great. Thanks. Good morning, everybody.
Paulo Basilio:
Good morning Andrew.
Andrew Lazar:
It's interesting. A number of food companies that have reported thus far have pulled full year guidance, certainly given all of the uncertainties, but have also been less comfortable providing any real outlook for – even for calendar 2Q. So it's interesting. What are you seeing, I guess, that's enabled Kraft Heinz to provide, as you call it, a reasonable expectation for 2Q perhaps when others have been less comfortable doing so?
Paulo Basilio:
Andrew, this is Paulo. We've been improving our way of communicating with the market and trying to share with investors and now how we're seeing the business. And again, we decided to give a better view, giving out the volatility that we're seeing in the market. We decided to share what we are seeing, although highlighting the risks, how we're seeing the Q2. And given the demand that we see in terms of our retail business, also the headwinds that we are facing our foodservices business. So it's the decision that we took to share with the market, how we're seeing this next – the Q2 and the next 2 months that we're at the end of April. And we are very cautious in relation of the second half. But it's because we believe that we have a good visibility and just an ability to share more our views for the quarter with the market.
Andrew Lazar:
Great. And I think you expect the profit flow-through from some of the incremental COVID-related demand in 2Q to be even stronger than the profit flow-through from that, that we saw in 1Q. So I'm just curious maybe what are some of the -- either some headwinds that potentially dissipate between 1Q and 2Q that will allow for this? Thanks so much.
Paulo Basilio:
Yes. No, I think very much the 3 drivers that are improving our profitability of sales fall-through to EBITDA are first, we are seeing a much better mix -- product mix versus what we have in Q1, including the retail versus foodservice. I think the second component is, where our supply chain performance, as we discussed before, we were seeing some supply chain headwinds come in Q1, and now they are behind us. And the third is a better balance between price and commodity costs. As we also highlighted in the prior call, we were lapping a very low price for one of the commodities in the Q1 that now we believe is going to be more balanced. This balance between price and commodities will be better. So those will be pretty much the three drivers that are driving the flow-through improvement from Q1 to Q2.
Andrew Lazar:
Thanks so much.
Miguel Patricio:
You are welcome.
Operator:
Thank you. Our next question comes from Ken Goldman with JPMorgan. Your line is now open.
Ken Goldman:
Hi. Thank you. Good morning, everybody.
Miguel Patricio:
Good morning.
Ken Goldman:
Good morning. I wanted to ask about the input cost outlook. You did talk about how one of the risks is that current commodity deflation could become, I think, the word you used was a little more volatile. I was wondering if there's any potential for you to minimize some of that volatility, whether it's using futures contracts or hedges, just to take advantage a little bit of maybe some of the cheaper costs for some of the key items that you're buying today?
Paulo Basilio:
So, Ken, let me start here, and then maybe Carlos or Miguel can also comment, specifically Carlos. But we are seeing – there is no doubt that we are seeing a much more favorable environment in commodities than the start of the year. And also, we should – you should see sequential improvement from what we saw in Q1 versus Q2. For now, what I can tell you that is the favorability that we see in Q2, it's already considered in the outlook that we've just provided. But for the second half, for us now, it's too early to give any type of level of precisions given that level of volatility that we're still see in the market. And also, if you remember, there are also the component of uncertainty around the retail prices that will come.
Carlos Abrams-Rivera:
Probably, the only thing I would add is that, as you said, the meat and dairy projections are within the outlook we've given for Q2.
Ken Goldman:
Well, that makes sense. I'm just wondering if you're physically able to buy ahead a little further out. I know some of those futures contracts for months that are further out are not as liquid. But I'm just trying to figure out if there's a way for you to physically lock in some of the advantages that you might have. I'm not asking for guidance for the back half as much as I am for – just curious if there's any steps you can actually take right now to help yourself.
Miguel Patricio:
Listen, we have, in some cases, it varies. We have some opportunities to doing some type of markets depending of the commodity to do some hedges, and we are evaluating this. The future also as the spot price, they have differences. And there are some opportunities in terms of the inventory that we're exploring, but they are limited.
Ken Goldman:
Okay. And very quickly as a follow-up. You are maintaining your CapEx guidance. Most food companies have lowered their CapEx guidance. Can you just talk about whether you consider at all deferring some capital projects into 2021? And whether that was a strong consideration, or what made you decide to keep the CapEx as it is?
Paulo Basilio:
Listen, we are – as Miguel and Carlos mentioned, we are – we have our clear strategic view. We have some relevant projects that we have. Our – as we are discussing our cash flow position, and our visibility of the business is strong in terms of cash. We are – of course, we are reevaluating and replanning the type of CapEx and the type of equipment that we will do and the timing that we're going to get them through the year. But we want to keep the investment and want to keep the execution that we plan for the year.
Operator:
Thank you. Our next question comes from Robert Moskow of Credit Suisse. Your line is now open.
Robert Moskow:
Hi, thanks. I think I'm going to pivot to private label. In the past, Kraft has had trouble maintaining market share versus private label during times of commodity volatility. And your shares are up right now. What do you think retailers are going to do about their private label merchandising in the back half of the year, especially given the likelihood of a recession? Do you have any concerns that categories like cheese or meats might see more pressure than you're seeing right now from private label?
Miguel Patricio:
Look, Robert, I think in terms of uncertainty, consumers turn to brands that they trust. They want to experiment less. They want to experiment less with new brands. And that's what we're seeing right now. Our brands represent comfort for people. And I think that the consumers are coming back to big brands. As a result, our leading iconic brands are growing household penetration in almost every market, especially the developed markets like U.S., like Canada, like U.K. So I think it's critical that we continue investing behind our brands to reassert the advantage that we have in taste, in performance and in value. And I think also that for our customers, reliability and availability are extremely important in this environment. And this is where agility can, with scale, can really set you apart. I think that we are working with our customers in a very, very, very agile and close way. And I don't – and this is what's happening right now. Yes.
Robert Moskow:
Yes. I totally agree. But are you monitoring your price gaps? Maybe the price gaps don't matter that much today, but have they expanded since you initiated price increases in the start of the year, or is it just too volatile to know?
Carlos Abrams-Rivera:
Listen, I think if you think about the fact that when we went through this process of the crisis, we actually were able to think about working with our customers what is the best way for us to actually reduce some of the promotional events that was happening right now in the marketplace. So both because of the fact that our inventories were a challenge and then we work with our customer to make sure we actually got to the right events that we wanted to have in the marketplace in places that we, in fact, had better inventory. As we're going back and going forward, we'll see that potentially our -- we'll be able to actually go back and start thinking about what are the promotional events that we can then pull back in the market to work in the right pricing, but that's only once we have the inventories back in place that we wanted in the year to go.
Robert Moskow:
Congrats on a great execution. Thank you.
Operator:
Thank you. Our next question comes from Bryan Spillane with Bank of America. Your line is now open.
Bryan Spillane:
Excuse me, hi good morning everyone. I guess, maybe to follow-up a little bit on Rob's question. You went into this year with plans to increase marketing, also some product renovation and product innovation. So maybe could you talk about just how this situation has altered your plans? Are you still expecting to bring some innovation to market this year? And maybe also just how retailers are thinking about new products and product pipeline?
Miguel Patricio:
Sure. Bryan, Miguel. We disclosed in previous calls that it was in our plan, in our budget, to increase media around 30% this year, although this increase would be from – paid from within. So marketing shouldn't have a substantial growth, but media would grow 30%. It's our intention to keep the investments on our brands. And even evaluating right now, if we shouldn't even put more to create the momentum, and especially to keep the penetration that we are seeing, the increase in penetration of our brands with our consumers. Regarding innovation, we postponed a lot of innovation. Talking with our customers, we thought – actually, that was the best thing to do because at this moment, what we are doing is actually reducing the number of SKUs that we are producing, so we can have better productivity in our lines. And we both thought it was not the best moment of introducing innovation, so they were postponed.
Carlos Abrams-Rivera:
Let me just add a couple of things, Miguel. One in terms of the marketing and what we're seeing is, listen, I think that Miguel said, we're committed to, in fact, spend more or less. Now what you're going to be seeing is that we will actually rebalance our lower marketing spend so that it can better reflect the healthful gains we're making and the new consumers that now have coming to our franchise. So as we speak, we're actually looking at what is the right media, the right channels for us to reach those new consumers that now have come into our franchises. Already some of that work is underway. And I think let me just give you a couple of examples how that translated into the marketplace. We're actually making some adjustment on sync like the Oscar Mayer, Front Yard Cookout, a way for us to stimulate during the grilling season that kind of behavior with our brands. You're also seeing things like our Heinz Designer Support, a way actually for us to give back to our diners in a moment in which they really need us. And then just switching, just one additional comment on the innovation part of the question. What I'll tell you is that completely aligned with Miguel in terms of us, adjusting some of the innovation. And in general terms, I think that we will continue to evaluate innovation as we think through the lens of capacity. The one challenging all this on innovation, you have to do with our food service. We are seeing already some restaurants that actually are shifting from things like tabletop to more portion control. We're working to adapt. I think we have a very agile organization that allows us to make this shift. And we're working with our customers to make sure that we supply them in the way they need now going forward.
Bryan Spillane:
All right. That's very helpful. And just as a clarification, in terms of marketing and advertising levels, the plan – planned increases that you had for your budget this year are still embedded in the expectations. So it's not like the marketing budget or advertising is going to be lower this year and has to go up again next year. At least as you know now, you're planning to spend what you're originally expected to spend.
Paulo Basilio:
That is correct.
Bryan Spillane:
Thank you.
Operator:
Thank you. Our next question comes from Steve Strycula with UBS. Your line is now open.
Steve Strycula:
Hi, good morning. Quick clarification to Bryan's question. For the innovation slate that was pushed out, Miguel, can you clarify whether that was to the back half or the back-to-school season of this year, or is that maybe even a little bit further into 2021?
Miguel Patricio:
No. We are talking about what we had in the pipeline for this year. Yes, for the midyear for back-to-school and towards the end of the year. So we're talking about the remaining of the year, not 2021.
Steve Strycula:
Okay. Great. And then a more fundamental question, I would say is, as we think about going into Investor Day, one thing that you emphasized was the importance of scale in global platforms. When you look across the portfolio, which platforms do you define as being the most scalable and relevant to food is a little bit of a local business? And then in the past, when Kraft and – was first put together with Heinz, the company was emphasizing the degree of number one brands that were in the portfolio. So my question is, how is scale may be underutilized in the past? And how can a new strategy may be better execute and leverage that scale relative to how it was the last few years? Thank you.
Miguel Patricio:
Look, I think that scale is a critical work for us and what makes us different. We – especially in North America, we have scale. How – scale has to come with agility because if you have scale and you were not agile, that goes against you. But if you have agility of scale, it can be a killing combination. And I think that for us is very important. I think that the business in the past was managed almost by category. And then when you do that, it's like slicing the company in pieces. I think what we have to do is exactly take advantage of the commonalities, the scale that we have. And when you find these commonalities, then a lot of things come with it, insights, synergies. And so yes, I think that for us, we are absolutely intrigued with the benefits of agility at scale at this moment. Talking specifically about what can be global. What is global, what can be global and will be global is our ability to win in products that adds taste and flavor to foods. And instead of talking about ketchup and mustard and mayonnaise you know if you think about what are the products that actually enhance taste to food and what are the insights and the synergies that are behind is pretty exciting for us. So that's the way we are looking at. So when we think about platforms, we are starting with consumers, understanding what are the consumer needs, what are the main reasons, what their consumer is looking for and putting these categories, these products, these brands together, looking at commonalities of consumer needs, occasions, which is pretty exciting. And this is -- in China, maybe the enhancer's tastes are different, but the need is the same than here in United States. And we can leverage a lot to our global scale by understanding these needs in depth. Talking about brands global, because you asked about that. I think I think that we have Heinz as definitely a big global brand that we see every day more potential. And then we have the local jewels, right? We have Masters in China. We have CAD in Brazil. We have ABC in Indonesia that are brands that are local and are designed to enhance taste of local food. Not going through a lot of details because we don't have time for that, Steve. That would be what I would tell you.
Steve Strycula:
Very helpful. Thank you and congrats on the quarter.
Miguel Patricio:
Thank you.
Operator:
Thank you. Our next question comes from Alexia Howard with Bernstein. Your line is now open.
Alexia Howard:
Good morning, everyone.
Miguel Patricio:
Good morning.
Alexia Howard:
Thank you. Can I ask about your ability to sustain higher levels of production on the grocery side of the business, while restaurant traffic is down? I know you closed two – I believe you closed two foodservice plants in the U.S. and one in the U.K., so presumably, that's not easy to flex into grocery. Have you grocery have respond-- produced the same double-digit volume growth while the restaurant traffic is weak. And then as a quick follow-up, how secure is your supply of meat, given what we're hearing from the meat processing plants at the moment with some of your competitors back [inaudible] is that potentially a risk for you if you can secure supply? Thank you.
Miguel Patricio:
Okay. Let me give you a color of – more a global color on supply, and then I will ask Carlos to comment things specifically to U.S. We have at the moment, all our factories open. It's true that some of our foodservice factories are with very low production because of the reduction of demand. But we have 80 factories in the world, and they are all – that are all working. To date, our supply chain has been stable, and the team is showing that – how strong we are. There's a huge sense of pride right now in our factories. Morale is very high. Safety is our number one priority. And of course, there are risks in supply chain, but I think we've done a very good job on keeping our people safe. We have been very fast to adapt within our factories and distribution. Example, social distancing in the factories, we were very, very early to adopt it
Carlos Abrams-Rivera:
Yes. Well, I think, Miguel, I think you covered the overall supply chain and how we're feeling about it. Just to go deeper then in terms of what's happening here in the U.S., I think in the news, you have all heard, there's been a certain amount of constraint happening right now within the meat processing. Well, as Miguel said, I'm pretty proud of the fact that as an organization, we took actions early, the point that Miguel made around safety being the number one priority, the elements that we put in our factories to protect our overall lead supply chain, social distancing, PPE, temperature checks, twice-a-day operation calls to make sure that we are sharing best practices and adapted quickly to a situation. Today, we're basically pulling all levers to make sure that we make meat available to our consumers as fast as we can. We believe that right now, the way we are seeing the outlook for Q2 is actually manageable with the information that we share with you. Thanks for the question.
Operator:
Thank you. And our final question comes from David Palmer with Evercore ISI.
Kevin Lehmann:
It's actually Kevin Lehmann on for David. Good morning. It looks like the U.S. segment saw reduced promo spend in Q1, but then higher promo spend in Canada. Certainly, the company is experiencing more supply chain inflation lately to keep up, of course, with at-home demand. And then you just mentioned meat and dairy volatility. Can you help us organize perhaps the biggest buckets of higher and lower costs in 2020 that we should expect to continue that are directly related to COVID? Thanks.
Carlos Abrams-Rivera:
Let me just tell you, first, in terms of our overall promotion strategy in the U.S. and then I'll have Paulo ask some additional information. When we look at the world as I mentioned earlier, we saw that initially, the – because of the tightness of the inventories at the moment of the search that occur, we actually were able to work with our customers to reduce our promotional spending. We were very specific about where the places that we were actually going to reduce their promotional spend and then work with our customers to then say, as inventories improve and we go forward, we'll be able to then judiciously bring those promotions back into the pipeline in the year to go events that we were looking at. So that it continues to be a valuation. I think where we are in constant communication with our customer, which actually has only improved the way we are managing through this together to make sure we have the right availability of product at the right promotional events only as the customers that needed to be the particular situation that they're facing. Paulo, if you want to add something?
Paulo Basilio:
Yes. Sorry, I don't know if I understood correctly the first part of the question. I don't know if your question was about Canada. Do you want to -- can you clarify a little bit the second part of the question, please?
Kevin Lehmann:
Yes, just helping us organize the elevated costs or the lower costs that we should expect in 2020 that are specifically related to the COVID crisis, whether it's – I mean, you touched on the promo changes, but also commodity volatility, supply chain that are specifically related to pantry loading and COVID-related items.
Paulo Basilio:
Okay. So I think trying to organize, we have like clearly, the – as a consequence, some benefit in commodities that I've already discussed. And again, the numbers are already discussed in our Q2 outlook. I think there is another component that is the component of the additional cost that we are having in the business to keep the business running as we go through this situation in terms of additional cost for ramp up, the capacity, the incentives that we need to give for our front-line workers, additional equipment that we need to have. I think overall, all of those costs, they are happening with us. They are growing, but I would say that they are manageable, okay? And we are managing them. And they are also included in this outlook of Q2 that we have. So I think the high level that I would – it's split would be like we have this commodity, a situation that we're seeing today. We have this additional cost. And on the other side, we have a better productivity from our lines, from our plants being brought by the higher volume that we have.
Kevin Lehmann:
Very helpful. Thank you.
Paulo Basilio:
You are welcome.
Operator:
Ladies and gentlemen, this concludes today's question-and-answer session. I would now like to turn the call back over to Chris Jakubik for any closing remarks.
Chris Jakubik:
Thanks very much, and thanks, everybody, for joining us this morning. For the analysts that have follow-up questions, myself and Andy Larkin will be available for you. And for anyone in the media, Michael Mullen will be available to take your calls. Thanks very much, and have a great day.
Operator:
Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.
Operator:
Good day. My name is Katherine, and I'll be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Fourth Quarter 2019 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Chris Jakubik:
Hello, everyone, and thank you for joining our business update. We'll begin today's call with an overview of our fourth quarter and full year 2019 results as well as an update on our path forward from Miguel Patricio, our CEO; and Paulo Basilio, our CFO. And then we'll open the lines for your questions. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release. Now let's turn to Slide 3, and I'll hand it over to Miguel.
Miguel Patricio:
Thank you, Chris, and good morning, everyone. I think it's appropriate to start today's update by recognizing that 2019 was a very difficult year for Kraft Heinz, for our employees, our Board and our stakeholders. Yet, it has also been a period of new understanding and new change, and we are confident that our journey to a stronger, more agile Kraft Heinz has already begun. We are seeing the beginning of stabilization in our second half trend bend on EBITDA performance. We believe the essential ingredients for our turnaround are now in place
Paulo Basilio:
Thank you, Miguel, and good morning, everyone. Beginning with the fourth quarter, our performance showed several promising early signs of stabilization. Q4 organic net sales were down 2.2% with strong positive pricing of two percentage points, more than offset by lower volume and mix versus the prior year. Pricing was positive in all reporting segments, except Canada, but the U.S. was the main contributor with a 3.1% gain versus the prior year. This was driven by several factors, including higher lease pricing announcing early this year, key commodity pass-through pricing in cheese and meats, favorable trade timing and lower promotional intensity versus the fourth quarter of 2018. Total company volume/mix declined 4.2 percentage points primarily driven by the higher U.S. pricing and to a lesser extent, lower shipments in the rest of the world markets. And these impacts more than offset volume growth in Canada and EMEA. With respect to profitability, Q4 constant currency adjusted EBITDA was down 5.3% versus last year, with divestitures accounting for 150 basis points of the decline. Excluding divestitures and currency, we saw growth in the U.S. and EMEA, as both zones benefited from improved cost visibility and supply chain cost controls. However, these gains were more than offset by a significant decline in our rest of the world segment as well as higher general corporate expenses and lower pricing in Canada. I would note here, however, that roughly three quarters of the constant currency EBITDA decline in the rest of the world segment was due to roughly $35 million of costs that we do not expect to repeat. This was from a combination of higher labor-related expenses from the impact of the Holidays Act in New Zealand as well as asset and inventory related write-offs in Australia, New Zealand and Latin America. The remainder of the rest of the world EBITDA was driven by ongoing supply chain cost inflation and lower volume/mix. In fact, our supply chain costs on a global basis still held us back year-on-year in Q4. This was driven by supply chain inflation in rest of the world markets and a combination of lower pricing and higher input costs that led to a weak performance versus the prior year in Canada. Both of these need to be fixed in 2020, and we have specific plans in place to improve performance. However, we do expect that each will remain negative in our first quarter. At adjusted EPS, the decline we saw versus prior year reflected lower adjusted EBITDA, a higher effective tax rate and a higher stock-based compensation versus the prior year period that we highlighted on our previous call. Finally, I would like to mention our strong cash flow and cash generation in 2019. With just over $6 billion in adjusted EBITDA and considering cash interest expense, taxes, patient contributions, working capital and capital expenditures, we generated roughly $2.8 billion of cash in 2019 that was available for dividend and debt reduction. This was closer to $3 billion, excluding tax repaid on divestitures. As a result, and together with divestiture proceeds, we reduced net debt by $3 billion in 2019, closing the year with nearly $2.3 billion of cash on balance sheet. These are critical variables to consider as we think about our ability to meet our commitments as we undertake our turnaround and business transformation, which brings me to our financial outlook. To begin, I think it's important to recognize that 2020 will be the first full year of what we expect will be a multiyear turnaround. For our first phase in 2020, specifically, we have set three priorities
Miguel Patricio:
Thank you, Paulo. While we will provide more details on our plans in May, I would like to close our prepared comments by describing how we want to see Kraft Heinz in 2020 and beyond and the type of organization we are now confident we can create. First and foremost, we want our people obsessed about the consumer, understanding and predicting the future, passionate for our brands, building a culture of creativity, being more external focused and digitally transformed. We want them obsessed with customer satisfaction and service levels, accomplishing this with excitement for perfect sales execution, continuous improvement in our factories and being disciplined against our strategy. To fund our growth, we want our people to embrace efficiency through a continuous improvement mindset and being proud, low-cost producers. We want to attract people that truly value and define ownership in terms of accountability, agility, loyalty and a focus on the collective good. And we want a team that understands that a talent pool with pride, high engagement, low turnover can serve as a school for leadership to truly be the key to winning. There is a lot of work ahead of each one of us. We know that we are interested by all of our stakeholders to turn this business around, and that is exactly what we are going to do. Now we would like to take your questions.
Operator:
Thank you. [Operator Instructions] And our first question comes from Andrew Lazar with Barclays. Your line is open.
Andrew Lazar:
Good morning, everybody.
Miguel Patricio:
Good morning.
Paulo Basilio:
Good morning.
Andrew Lazar:
I guess, Miguel, first off, I know you're likely to expand on a lot of this at the Analyst Day later this year. But perhaps, you can give us a sense if you anticipate being able to ramp up in 2020, specifically the continuous productivity work that you've previously highlighted rather than the deal-driven cost savings actions in the past really to help fund some of the acquired brand investment that you're talking about, and I guess, perhaps, or even maybe more importantly, if you have the people to execute on that continuous savings work even several levels down from sort of the top level. And then I just got a quick follow-up.
Miguel Patricio:
Hi, Andrew, good morning. Well, I share your enthusiasm about the productivity. I think, in the last two years, supply costs were the main reason why we increased our cost base in the company. And I'm very excited with what we have ahead of us and what we can accomplish together. We have a new Head of Global Ops, Flavio, that joined us after being six months as a consultant, and he has an amazing experience on continuous improvement capabilities. And that is really the base of everything that we're going to do, really thinking on how we can be better every day, how can we increase our productivity, how can we develop a team of specialists in each one of the critical areas. We know where we stand in terms of overall efficiency ratings by manufacturing line, and we are implementing continuous improvement tools and process across the world as we speak. The goal here is to work towards positive net productivity. We expect to give you more color of that in May. But the fact that we were, this last quarter in U.S., for the first time in two years, with the cost that was this year to previous year gives me a lot of confidence that we are in the right direction. I think that we are seeing – I’m seeing better engagement, much more enthusiasm in the supply area. And so we have great expectations from this area. On people, well, as I said before, talent is one of my biggest concerns and was my biggest concern when I arrived at the company. But I have to say that, today, I’m far less concerned than when I arrived, and I’ll give you a couple of reasons. The first one, we were able to attract top, top, top talent to my management team. We have three new members, and they are going to make a big contribution to us for the future. But you asked me specifically not to talk only about my management team, but the levels below, so let me tell you. One of the things we did was to identify what were the critical roles in the company globally, and we identified or we defined 60 roles – or 60 critical roles. These 60 people, I have to know them by heart and by soul, and, of course, be sure that they have the right incentives to continue in the company. But in this team of 60 people, we have a total of 21 years of experience. So it’s – on average, of course. This is very good, and it’s very important. And the people that we brought from outside also come with an average of 20 years of experience. So I’m less – much less concerned about experience to that. The positions we had opened, we were able to bring people with great experience. And finally, if we go even further on the pyramid, I will say that this year, we had the best results ever on attracting MBAs and trainees with pretty impressive results. This year, we attracted 50% more MBAs or candidates for the job with us. And with trainees, 33% more people applied for a training program. And this came as a surprise. And the main reason was that we were very transparent on what the company is today and what we needed. So we are attracting people with the transformation mindset that like that, that like and enjoy a turnaround. And these are – this is the type of people that we are bringing out to the company, then I think that it’s absolutely critical. Now with all that in mind that I said, that is less of a concern. I also said that turnaround – the turnover is still a big problem for us, especially on the lower levels of the pyramid, and we have to stop that. And I have a KPI, a target specifically on that this year, and I cascaded or shared these targets with all my management team. We are all responsible for a lower turnover rate. So in a nutshell, Andrew, this is what I would have to say about productivity and people.
Andrew Lazar:
Okay. Appreciate that. One very quick one. Just you talked about losing some distribution in the frozen category at select retailers. I was hoping you could just provide some context around this. Was this just retailers making moves on – to better prepare for things like click and collect? Is it just competitive innovation or something else? Thank you so much.
Miguel Patricio:
No. Specifically on frozen food was some of our customers increasing the amount of different brands on the shelf and reducing the shelf. It was not only for us, but for the entire category, reducing the amount of shelf for the players that were already there. This is a specific thing for frozen food. I think that the trend in other categories is the opposite. It’s reducing the number of brands and SKUs. But in frozen food, we saw that happening, yes.
Andrew Lazar:
Thank you. Thank you very much.
Miguel Patricio:
Thank you. Thank you, Andrew.
Operator:
Thank you. Our next question comes from Chris Growe with Stifel. Your line is open.
Chris Growe:
Hi, good morning.
Miguel Patricio:
Good morning.
Paulo Basilio:
Good morning.
Chris Growe:
Good morning. I just had a question for you, if I could. And just to get a sense of kind of where the company is today in terms of the stabilization and turnaround in 2020. As I think about areas of new investment, is it about offense or defense? Are you – is the company in a state where you’re working on new innovation that can start to lead the sales growth in 2020? Or is it more about stabilizing what you have and then pushing towards growth in future years? I hope you can help with that.
Miguel Patricio:
Okay. So I – let me give you an idea what we have seen for 2020. 2020 is a year of stabilization, yes, so it’s not a year of playing of, using your words, offense. It’s a year that we want to continue stabilizing the bottom line of the company. But the good news is that we were – we found resources in our own budget. We sweat the budget to allocate more money behind brands and categories that have higher profitability and have momentum. Overall, we are increasing media, as Paulo said, by 30%. And in top brands, we are investing even more. So concentrating on what makes the difference. In 2020 – going further on 2020, yes, we still predict a decline in EBITDA, but 70% of this EBITDA decline, as Paulo mentioned, is – comes from normalizing our cost base on things like divestitures, the bonus compensation, ForEx, et cetera. But yes, we are excited and confident that as the year progresses, our level of capabilities, our level of visibility will increase as well, and that’s the feeling that we already have right now. And it’s our expectation to finish the year in a very different way that we start.
Chris Growe:
Okay. Thank you for that. I had just one quick question – second question, which will be in relation to the U.S. division, there were some more exaggerated volume declines there in pricing versus what I expected. I’d just be curious how much of that would be sort of inventory changes that might occur in the quarter and if you expect that also to occur in 2020 as we go through the year.
Miguel Patricio:
Okay. Yes, we – no – we had, yes, share losses. So the decline in volumes reflect share losses. However, these share losses were predicted. We knew that we would lose this share in the last quarter. And the reasons are that we increased prices and – especially in commodities that we’re growing disproportionately, like the cheese category and meat category. We decreased the amount of promo. So in 2018 last quarter, there was a substantial amount of promo activity, and some of this promo activity with very low ROIs or even negative ROIs, and we stopped that. And also we started a program on SKU rationalization that on short term may reduce a little bit the volume, but long term comes with a lot of benefits of less complexity for us and for our customers and less complexity in our factories, lower levels of supply chain losses, et cetera. We have never done an SKU reduction in the company in five years. We increased the amount of SKUs big time during these five years. So it was time now to start it. We haven’t finished. We’ll continue to – through 2020. Being more precise on your question about the share – the – or the volume loss, I’m expecting to continue in the first quarter, yes, because this – the growth of the commodities will affect the first quarter. And the price, at least in the first quarter, will continue high. Specifically on inventories, we are not looking at this as either incremental or as a negative point for 2020. So last year was very negative. This year, our view is that it’s not going to be incremental or the other way around. It’s going to be neutral.
Chris Growe:
Okay. Thank you for that. That’s very helpful. Thank you.
Miguel Patricio:
Thank you.
Operator:
Our next question comes from Bryan Spillane with Bank of America. Your line is open.
Bryan Spillane:
Hey, good morning, everyone.
Miguel Patricio:
Good morning.
Bryan Spillane:
Two questions for me. First, I guess, Miguel, looking at the EBITDA bridge for – from 2019 to 2020, we’re taking a step back of $460 million. And I know part of that is divestitures, but it’s not clear that there’s a significant increase in brand or marketing support. So I guess two questions. One, is the aggregate amount of spend actually go up? And two, behind that, just what gives you the confidence that you have enough resources to kind of fully resource all your plans to drive better revenue growth?
Miguel Patricio:
So Bryan, answering your question, we have a slightly – a slight decrease in marketing for 2020, but we have a big increase in media for 2020. And what’s the – how will we do that? We are reducing the amount of new products in – or the amount of innovation in 2020 by 50% and concentrating on innovation that really makes the difference. We are not expecting a decrease in net sales of the innovation next year, but we are going to cut everything that is not accretive, that is cannibalistic, a lot of line extensions that we did in the past. That thing by itself helps a lot complexity, helps with our customer relationship, helps with us focusing on what really matters and putting our energy and our budget behind innovation that moves the needle. But also the other consequence is that we put more money on product development. We put more money behind agency or agency fees because we have less development and even marketing research. And putting all these savings on these lines together, we have put it back in media, which allow us literally to sweat the budget and increase media by 30% overall. I would also say that on top of the 30%, we – because we have less innovation, we are concentrating more in the bigger brands that have more momentum, better margin and that we have to grow. So that is a lot that the – a rationale behind your question.
Bryan Spillane:
Thanks for that. Okay. And Paulo, just one for you on the list of – on the to-do list is an improvement in gross profits over time. I guess this is more over the multiyear plan. Can you just give us a little bit more insight on like where the opportunities are to recapture some of the gross profit dollars that have kind of leaked out over the last couple of years? Is it going to be productivity? Is it restructuring? Just give us a little bit more color in terms of what leaked and how you recapture it.
Paulo Basilio:
Yes. So historically, in the last call, I did a walk-through to this bridge. We’ve lost a lot of – the main driver, two-thirds of our decline came from gross margin – right, gross profit. And it was historically a combination of, pretty much, supply chain inflation with low – or not enough solid initiatives in supply chain to offset this inflation, a proliferation of SKU, right, and dilutive innovation, as Miguel said. So at the end of the day, a combination of supply chain inflation with low projects, proliferation of SKU with innovation with low – not very accretive to the margin. Our plans to recover that is pretty much based in the same pillar. It is – we see that there is an opportunity for us to recover and to do a much better job going forward of – and now with our supply chain projects that Miguel was mentioning here. To get – to have a better efficiency in our cost, we also expect to be more disciplined with the SKUs, with our innovations and concentrate better. So mix and supply chain costs, I think, would be the main two drivers of this improvement in gross profit.
Bryan Spillane:
Okay. Thank you for that.
Paulo Basilio:
You’re welcome.
Operator:
Thank you. Our next question comes from Jason English with Goldman Sachs. Your line is open.
Jason English:
Hey, good morning, folks.
Miguel Patricio:
Good morning.
Paulo Basilio:
Good morning.
Jason English:
I think like a lot of people were just trying to triangulate everything you’re saying and pin you down to kind of what the implicit guidance is on a lot of these things. One area that we’re getting questions on right now is on the free cash flow side. Paulo, I think you said that you’re looking to generate free cash flow at least $500 million in excess of dividend. That implies roughly $2.5 billion. Is that sort of the right number to anchor to in fiscal 2020?
Paulo Basilio:
That’s correct.
Jason English:
Okay. And then coming back to the EBITDA bridges, I appreciate the disclosure on some of the headwinds and some of the moving pieces there. As Mr. Spillane mentioned, not in there explicitly as sort of the reinvestment, but I appreciate you talking through that. Also what we don’t see in that bridge is any sort of headwind from the organic sales erosion and maybe some of the SKU rationalization, some of the other factors you’re talking about that can weigh on venue. So you gave us some disclosure on how you expect to effectively self-fund the reinvestment. What are the offsets that are going to prevent the sales loss from also flowing there into an EBITDA headwind into next year?
Paulo Basilio:
Yes. No, Jason. Thanks for the question. I think – yes, but we listed here the main impact that we’re seeing. And we also mentioned that beyond both impacts, we believe we’re going to hold profitability. So there will be a list of pluses and minus that we expect, some headwinds from sales, some offset from pricing and mix and some other initiatives that we are doing. So beyond those impacts here, just to get clarity about the number here and the outlook, we expect to hold profitability beyond those – this $460 million. And that’s a combination, as Miguel, we are investing more in media, investing more in marketing. We are redeploying some investments that we did in specific areas of the company, commercial investments. We have pricing initiatives, revenue management initiatives in the mix that we expect will kind of offset the headwinds that we have in some categories and some sales that are coming.
Jason English:
And does the elasticity effect that you’re seeing, or at least we’re seeing, in market to your pricing, does that give you pause on – in terms of how far you can push those pricing initiatives and some of those RGM initiatives?
Miguel Patricio:
Again, we – just repeating, Jason, what I said before. We had share losses, but we didn’t have surprises. We expected exactly in the fourth quarter and in the first quarter of this year these share losses. We thought that we had to increase prices specifically on – or especially on products that are commodities because there was a huge increase in the commodities. And as leading – as leaders in these categories, we should put the price. I also mentioned that we lost share because we reduced the amount of promotion compared with the fourth quarter of 2018. And we reduced promotion because we believe that we were doing – we had promotions in the press that were not adding really to the company with negative ROIs that we should be more careful and more disciplined about promotions. And finally, the SKU rationalization, we see this in the last quarter of 2019 and in the first quarter of 2020.
Jason English:
Understood. Thank you very much.
Miguel Patricio:
Thank you.
Operator:
Thank you. Our next question comes from David Palmer with Evercore ISI. Your line is open.
David Palmer:
Good morning.
Miguel Patricio:
Good morning.
David Palmer:
You talked about customer satisfaction being core. Could you talk about the specific reasons for that, that we would assume supply chain execution, but also on the list would be promotion and innovation effectiveness? Could you just talk also about where that – those satisfaction scores, so to speak, would be right now? And how are they progressing? And will they take incremental dollars to fix it? And I have a quick follow-up.
Miguel Patricio:
So it is a very important question and has to be an obsession. I finished my speech at the beginning saying that I see the company in the future not only obsessed with the consumer, but also obsessed with service level and because our customers are absolutely critical in the results of our company. And in the past, we had big problems on service level. We had big improvement this year, but we still have problems in service levels. I suggested to the Board to have a specific target – individual target on service level for 2020. I put this target on salespeople, on supply people and procurement people. So we revised, and we are very close to understand service levels. I have my team in supply now literally running around the country and understanding the KPIs of each one of the customers, how they measure service level because we have to be a mirror of what they are. So this is, I think, the first thing that is very important for customer satisfaction, but it’s not the only one. It’s the most important, but not the only one. I also think that we have big gaps in trade, marketing and category management that are big opportunities, these three areas to increase customer satisfaction. In U.S., you asked about ranking. We are not in the last quartile, but we are in the third quartile in terms of companies and customer satisfaction. We – and it’s our intention to move it up, of course.
David Palmer:
And I guess, if I – just a follow-up would be, how did you – how did this happen? Because on the supply chain side, there are stories out there about how there was a removal of muscle memory that lasted – that goes back – way back in – onto the plant level and that removal removed a lot of continuous improvement ability in terms of your productivity. But also since it’s in a highly complex business, it became critical to have those people. And as you cut costs, all of a sudden, things started going off the rails in terms of productivity. Could you talk about the people side and how fast you can get that muscle memory back? And in terms of revenue management, promotion management seems to be a big problem. What went wrong there? Some thoughts – color on those two things. Thanks.
Miguel Patricio:
Let me – those are important questions. I think that the first two years after the acquisition of Kraft Heinz – of Kraft, there were a lot of synergies that were on the table as possibilities, right? You had two CEOs. You had two headquarters. You have to cut. So there’s the possibility of synergies by cutting. But after two years, cutting becomes dangerous. We cannot have a culture of cutting because it’s – these are not long-term. But we have to change that culture to a continuous improvement mentality. You can always improve. And actually, the consequence of continuous improvement is productivity. We can always increase productivity. We decreased productivity in the last two years. And I think that moving forward, it’s a combination of things, new leadership in place, better planning, a different mindset regarding continuous improvement, less innovation that generated a lot of complexity and investing innovation and less SKUs and increased a lot supply chain losses. And so these are absolute drivers of what we have to do for the future, for the success of the future.
David Palmer:
Thank you.
Operator:
Thank you. Our next question comes from Rob Dickerson with Jefferies. Your line is open.
Rob Dickerson:
Great. Thank you so much. So just a quick question, I guess, just regarding overall portfolio mix and then kind of perspective on divestments for even potentially 2020. As you’ve discussed last call and on this call, productivity, gross margin recovery is key focus. But then at the same time, we’re seeing some increased volume elasticity on some of the commodity-driven brand and categories that you play in. So kind of as you think about divestment potential going forward, vis-à-vis kind of productivity and gross margin recovery potential, and then you’ve also mentioned some of your flagship brands, like, as of now, and I realize we’ll hear more about this in May, but kind of as of now, like, what are some examples that you consider your flagship brands? And then also, like, why not consider divesting some of the potentially lower-margin, more commodity-driven categories that you now play in? Thanks.
Miguel Patricio:
So I will – thanks for the question. It’s a good question, but it’s a long answer, so I’m going to divide the answer in two. I will cover the first part on portfolio and brands, and I will ask Paulo to give you more color on the rest of the question. Portfolio, you are mentioning magic words. I think portfolio is absolutely critical for us to define the strategy for the future. Portfolio is all about choices. And when I think about our portfolio, we have to see the portfolio in two ways
Paulo Basilio:
Now on the divestiture of this year that you asked, I think, aligned with our strategy, we will opportunistically explore divestitures, but we are going to be very disciplined on price and, more importantly, with no hurry. So we want to explore potentially the parts of the business that makes sense, aligned with our strategy, with no hurry to execute that and only at the right price. So no time commitment around that.
Rob Dickerson:
Okay, super. Thank you so much.
Operator:
Thank you. And that’s all the questions we have – all the time we have for questions. I’d like to turn the call back to Chris Jakubik for any closing remarks.
Chris Jakubik:
Thank you, and thanks, everyone, for joining us this morning. For any analysts that have follow-up questions, myself and Andy Larkin will be available. And for anybody in the media, Michael Mullen will be available to answer your calls. Thanks very much, and have a great day.
Operator:
Ladies and gentlemen, this concludes today’s conference call. Thank you for participating. You may now disconnect. Everyone, have a great day.
Operator:
Good day. My name is Joelle, and I will be your operator today. At this time, I would like to welcome everyone to the Kraft Heinz Company's Third Quarter 2019 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher Jakubik:
Hello, everyone, and thank you for joining our business update. We'll begin today's call with an overview of our third quarter and 9-month results as well as an update on our path forward from Miguel Patricio, our CEO; and Paulo Basilio, our CFO, and then we'll open the lines for your questions. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release. Now let's turn to Slide 3, and I'll hand it over to Miguel.
Miguel Patricio:
Thank you, Chris, and hello, everyone. On our previous call, I promised to be candid with you from the start and to update you on our progress along the way. I also highlighted some potential risks to the second half performance. 3 months on, and we are getting to deeply understand our business. That business is on a better footing because we are increasing visibility and control of our costs. The team is making excellent progress and we are gaining confidence in our path forward. We are not where we believe we can be, but we are excited with the evolution we had in the third quarter and what we have ahead of us. This comes from directing our efforts to 3 work streams
Paulo Basilio:
Thank you, Miguel, and good morning, everyone. I will start with a quick overview of our third quarter performance, which showed both sequential improvement versus the first half as well as the beginning of business stabilization. Our top line improved versus the first half, with organic net sales down 1.1%. Pricing turned from negative in the first half to positive in the quarter. This was driven by realization of the pricing actions we announced in the first part of the year in the United States and EMEA as well as ongoing pricing to offset inflation in Latin America. Vol/mix was lower versus the prior year as we are lapping the strong gains in the prior year and continue to see unfavorable changes in retail inventory levels versus the prior year. In Q3, retail inventory change resulted in a negative 110 basis point impact to U.S. vol/mix. That translated into a roughly 80 basis point decline versus the prior year for total Kraft Heinz results. And for the fourth quarter, I will note here that we currently expect a roughly 50 basis point headwind from lower retail inventory levels for our U.S. business. With respect to profitability, EBITDA is beginning to stabilize. Constant currency adjusted EBITDA in Q3 was down 4.6% versus the prior year. And this includes a roughly 1.5 percentage point negative impact from divestitures. Excluding these factors, the reduction in EBITDA was driven by a mix of negatives and positives. On the positive side, we are getting supply chain costs under control in the U.S. EMEA returned to EBITDA growth on a constant currency basis. And we had favorable timing of marketing and selling expenses in the U.S. versus the prior year. At the same time, supply chain costs were still negative year-on-year on a global basis in Q3, driven by higher supply chain losses in the Rest of the World markets. A combination of lower pricing and higher input costs led to another weak performance versus the prior year in Canada, and both of these need to be fixed going forward. Finally, at adjusted EPS, Q3 results were better than we anticipated 3 months ago. This is mainly due to a combination of a better-than-expected outcome in other income and expenses due to favorable FX gains, favorable order income that we do not expect to repeat, lower-than-expected interest expense as a result of successful refinancing as well as more favorable discrete items in the tax line. With respect to our effective tax rate, we are now expecting a rate in between 19% and 20% for the full year versus the 21% expected previously, which brings me to our financial outlook and near-term expectations. On a personal note, it was an honor when Miguel and the Board asked me to step back into the CFO role here at Kraft Heinz. Much has changed since I last held it. As Miguel has been saying, this period calls for new thinking and new ways of doing business. One area that I believe must be of greater focus is the company trajectory in gross profit. As mentioned, we are revisiting the efficiency in many areas of our supply chain, the effectiveness of our programming, our profitability at an SKU level, as well as product mix to create a better port sales. In the process, the elimination of ink to volume made paper organic net sales in the near term. In addition, key commodity inflation and price volatility in both cheese and meats is likely to remain a challenge in both Q4 and into next year. While we are implementing pricing in both these areas, reaction in the market remains unclear at this point. So as always, we will need to balance market share, distribution and profitability. And finally, please note that the divestitures we closed earlier this year will and unfavorable currency may continue to temper our reported results in the near term. At EBITDA, we are focused on continuous improvement with the goal of stabilizing constant currency adjusted EBITDA, excluding divestitures on a year-on-year basis. As mentioned, our visibility on net inflation within our supply chain is improving. We also have significant scope to drive the business forward through greater investments in media that we are determined to make happen. So far, we have been encouraged by our ability to find and fund efficiencies to help offset inflation and to help fund those investments in [indiscernible]. That said, we are still defining our interest price strategy and finalizing our broader ambition to see if more will be needed. So far as guidance goes, we continue to think it would not be productive for the organization to provide specific point-estimate financial guidance. I will tell you, however, in recognizing that we are still at early stages, it would be prudent to expect year-on-year top and bottom line performance in Q4 to be generally similar to what we saw in Q3. And from an earnings per share perspective, while we have delivered better-than-expected income and expenses below adjusted EBITDA, we still expect these items to be unfavorable on a year-on-year basis in the fourth quarter. Collectively, we expect these below-the-line items to negatively impact EPS by up to $0.10 versus the prior year in Q4. Now before we move to Q&A, there is another area I think is important to address in terms of progress to date, where we currently stand and where we go from here, and that is our capital structure. Here, we have been making significant progress against our balance sheet priorities, and we believe they have strong credit momentum to build on. From the merger to the end of 2018, we diligently reduced gross debt by $2.4 billion. In Q3, we announced an additional $2.3 billion of cash-funded debt take-out that was enabled by a combination of divestiture proceeds and solid cash generation. And along the way, we have taken a number of actions to put our patience in an overfunded stock and have prefunded most of our post-retirement benefit obligations. As a result, we have minimum future contribution requirements going forward. Also in Q3, we undertook a successful leverage near to $3 billion refinance that further strengths our liquidity. We have a strong investor participation in our offering that we think reinforced investor confidence. And this refinance gives us significant flexibility through 2025, especially given the fact that we currently have no commercial paper outstanding and a $4 billion revolving credit facility that has never been drawn. Refinancing our debt as well as establishing our long-term strategy are critical steps to defining how we will continue to deleverage our company and maintain our investment-grade status. Now we would be happy to take your questions.
Operator:
[Operator Instructions]. Our first question comes from Alexia Howard with Bernstein Research.
Alexia Howard:
So obviously, this was a pretty encouraging quarter relative to the first half of the year. Investors that I speak to are very keen to know about what the path forward is to stabilization. We don't need to worry about 2020 at this point. But as you look out to the fourth quarter, I think Paulo alluded to this, are you expecting to see a similar pattern to what we saw this quarter in terms of broadly stable or maybe slightly down top line and something broadly in line with the fairly modest declines in EBITDA that you saw this time around?
Paulo Basilio:
Alexa, thanks for the question. This is Paulo. So as we're sitting here, as well, when we see our Q4 results, we expect very similar year-over-year performance versus -- as we saw in Q3 versus prior year, both in sales and EBITDA. And this is pretty much driven by, we have divestitures, FX, higher commodity costs that we expect in Q4, and we'll be lapping a strong vol/mix comp, mainly in U.S. And in the positive side, we're going to have all the results from the price actions that we're taking. And the best -- better visibility in cost and net inflation. So we are expecting pretty much in sales and EBITDA similar year-over-year performance as we saw in Q3. And below the line, we are expecting roughly $0.10 -- up to $0.10 headwind versus prior year. So pretty much that's how we're seeing Q4 performing in this year.
Alexia Howard:
Fantastic. And given the comments on the uses of cash and the leverage and the investment-grade rating that you made at the end of the prepared remarks, should we assume that, at least for the time being, there are no plans to cut the dividend? Or is that something that we'll have to wait for the Investor Day early in 2020 to get confirmed?
Paulo Basilio:
So Alexa, first of all, I think investment-grade status for us is -- continues to be very important. We've just declared the dividend, as you saw. And again, we are in a very solid position in terms of liquidity after the recent refi we did and also in the cash flow generation that would allow us to reduce our leverage over time. But now we are going to a very deep strategic review of the business, understanding how we're going to see the future performance of the company. And in this analysis, in this review, a capital structure is going to be a very important chapter. So we expect to come back to the market with our full view and full picture of how we're expecting the company's performance, the company's strategy for the future, including capital structure at the beginning of next year.
Operator:
Our next question comes from Andrew Lazar with Barclays.
Andrew Lazar:
Miguel, you discussed a little bit about your desire or the plan to move the organization more in the direction of a continuous improvement, productivity sort of mindset from what I think you described as more integration-led cost-savings programs that we all kind of know proves less sustainable. I realize you're probably not in a position yet to fully size this sort of opportunity. But I guess, do you see any structural reason that would preclude KHC from driving similar levels of sort of ongoing productivity as peers, let's say, as a percent of cost of goods. And the reason I ask is because I presume this is where it can be quite helpful in terms of funding the media spend investment that you mentioned today on the call, other things, inflation and such that come up all in the context of managing EBITDA to be more stable within the confines, I guess, of a constrained balance sheet. So perhaps, any color on that you can provide would be helpful.
Miguel Patricio:
Andrew, thank you very much for your question and I think we think alike. From day 1, when I looked at the past and I saw that there was a pretty big deterioration of gross profit because of decrease of COGS, we made -- we defined supply as a big area for improvement for 2 reasons. First, because we had pretty big disruptions in the past with our customers for -- because of low service levels. But second, because COGS has been increasing in our company. And I do not see a reason for that. I think that if we changed the mentality to the company for a mentality of continuous improvement, if we invest on that, on people, in our factories, in our way of thinking on believing if we change the mentality from basically cost-cutting into continuous improvement, I think we can do it and we should do it. And as you said, I see it as a great source of -- for investment in the business. I was very glad to see that in this quarter we could stabilize cost of goods sold. And this is big for us. We are all relieved with that. It's just the first step. Everything to be proved, but the first step was good and gives us a lot of faith, a lot of hope that we are in the right direction.
Operator:
Our next question comes from Jon Feeney with Consumer Edge.
Jonathan Feeney:
You mentioned -- Miguel, you mentioned in your remarks, capability gaps. And I thought that was an interesting way of putting it. Could you be more specific about the kind of capabilities where you see gaps that need to be funded? Like is it something different than we all think about media spend, we think about product quality, as things that pay off right now? Are there big structural investments as far as generating insights where you feel like there are gaps that require investment? If so, like, where specifically? And maybe related to that, the SKU reduction, is there anything related to like new insights, new capabilities that, that would now would be the time to look at reducing SKUs in North America? It seems to me like -- I don't know, that seems to be something where I think Kraft Heinz has been great at taking a look at where SKUs don't make sense and focusing. So what -- maybe what insights related to that drove that decision?
Miguel Patricio:
Thank you, Jonathan. Specifically, let me start specifically with the SKUs that you are mentioning, and then I go -- I'll tell you overall my point of view about that. I think we -- the company has been on a frenzy of innovation in the last 2 to 3 years and trying through launching new products to compensate the decline in net sales. We have not been successful on that. We really have not been successful on that. Yes, we brought a lot of complexity to the system but this innovation was not translated into additional sales. It was very cannibalistic and brought much more complexity. And as a consequence, a lot of supply chain losses and lower margins. Many of this innovation was done through third-party manufacturers. So of course, that's, for me, when I arrived and with fresh eyes, I asked the obvious questions and one of them is, let me understand profitability by SKU, let me understand volume by SKU, and there's a big tail of SKUs that, yes, actually, with a negative margin or are not important at all, very, very small or both. And that can just generate a lot of complexity in the system. And so yes, we are going to reduce this, we are going to reduce. We have to have the discipline that, at the same time that we innovate and we put new products in the market we have to have the discipline to clean the tail of low margin, negative margin or a low volume, very low volume, that are really not [indiscernible] just creating more complexity in the system. And this is a capability. So going back to your point about capabilities. I think that innovation is an area that we have to increase, we'll have to improve dramatically. There are other areas that I think that we have to improve our capabilities. And -- but I think that innovation is one that I'm very focused on. It is a big driver for growth for the future, has to be especially in the food industry, but we have to do bigger innovation. We have to do fewer innovation. We have to do bolder innovation. We have to do profitable innovation and has to be incremental instead of doing everything and old products innovating and vouching and throwing new products in the market that will not really generate extra profitability to our company.
Operator:
Our next question comes from Robert Moskow with Crédit Suisse.
Robert Moskow:
A couple of questions. One is, Miguel, on the slides, you focused a lot on giving us a plan for 2020 but I kind of thought that investors were looking for like a 3-year plan or something of a longer-term nature. Are you going to give us kind of a ramp of what those next 3 years might look like when you give us the review? And then secondly, a more detailed question. In your conversations with customers, have you found that customers are giving you any kind of insight on their perception of Kraft versus your peers? My perception is that Kraft has had some pretty rigid structures in terms of pay-for-performance with customers, and maybe that led to some of the disputes that you've had in the past. Is there any insight you can give us in that regard?
Miguel Patricio:
Yes. So two very different questions. Let me answer first the first one, Robert. I'm working at the same time in the -- well, in delivering the results for 2019 on building the budget for '20 and on the future, right? For 2020, I need the strategy, but this -- 2020 is going to be more about continued stabilization. And then this is what I aim, is that 2020 is a year that we stabilize the business and that we build the foundation for growth in 2021. So the answer to you is yes, when we present the strategy that we are working on, that is going to be a long term with a long-term view. So we -- our 3-year plan will be addressed. Regarding customers, yes, I've been talking to customers and learning a lot from them. And I can tell you that their biggest concern is what you call the disputes and then that translates into service levels. So we had problems in the past, several problems in different types of products with our service level. And that although we haven't had any big problem this year, so we are in a much better year in terms of service level, there are still scars from the past. And then when they remind us of all the problems that we had in the previous years in terms of service level, they questioned that if this is sustainable or not. They also -- so this, I would say, that is -- their number one concern, really, service level. But they're also concerned about planning and strategy. So we need to be better on our planning with them and adapt our planning cycle to their planning cycle. I think there's a big opportunity to do that, and we are going to address that. At this moment, because of the way we are planned -- that we plan on our budget cycle that doesn't tie with their budget cycle, the feeling I have is that we are always late and the feeling that they have is the same. The other part is related to strategy that they want to see us communicating to them and teaching them and is training them in a more strategic way on a long term. And then I would put a fourth point that the -- that is about execution, that we can have better execution in their stores. So I would say that these are the four items that we -- that I'm -- when I think about customers that I'm focused on, really, service level, planning, strategy and execution.
Operator:
Our next question comes from Bryan Spillane with Bank of America.
Bryan Spillane:
So I think about the follow-up on Andrew's question about -- so, I guess, supply chain opportunities or opportunities within COGS and maybe, Paulo, if you could help us sort of get a little bit of a bridge. If we go back to EBITDA for fiscal '17 and then compare it to where we are the last 12 months, there's an EBITDA decline of about $1.6 billion or so. And can you give us a little -- a bridge of kind of what the drivers were that got us from there to here? And I guess what's really underneath the question is just trying to understand how much of it was items that were outside of the company's control and then items that are sort of within the control and are potentially addressable?
Paulo Basilio:
Sure. So thanks for the question. When you go back from our peak 2017 margins. And again, when you bridge these two, let's say, our last 12, as I said, pretty much we have two big drivers, two big areas of decline, right? 60% of the decline roughly is coming from gross margin. And this -- you could split this in mainly the inflation we have in our supply chain with not enough initiatives to offset that; investments that we had in service level for the customers; an unfavorable product mix that we saw in the launch of the business, and this is part of the type of incrementality, the innovation that we had that Miguel was talking about. And also, the fact that with all of this inflation and not enough savings or efficiency initiatives to offset that, we were slow in moving our prices. So I think this is pretty much 60% of the gap. The other 30% of the gap is driven by SG&A. So 60-plus around gross margin, 25% to 30% around SG&A. 70% of that was pretty much commercial investments we made. We had international go-to-market initiatives, new areas inside the company like digital and also additional market investments that we put that is -- because of our fragmentation of innovation, ended up going too much to nonworking piece to support the innovation pipeline. And the remaining, also we have like of 30% of the 25% from the SG&A is pretty much lapping bonds accrual that we didn't have in 2017. So a 6% gross margin, 30% SG&A, with 70% of this 30% coming from these commercial investments that we made that we are assessing now. The other 30% of the 25% decline, driven by bonds that we didn't have in 2017. I think it's -- on that, I think it's -- and we, internally here, and myself specifically, we reflect a lot about this, the performance and the root cause of this performance. And we had big leaks of key learnings here and things that we're going to go after and things that came from the outside. That's pretty much at the base of all these initiatives, near-term projects that we have. But at the end of the day, pretty much we were not kind of fast enough to move from that first initial integration stage to build this organic growth plan for the company. In a moment that the industry had a lot of big transformations, right, both from the customers' lens, from the retailers' lens. So I think that was the combination of the things that I think drove our past three years' performance down. But now I think the offense is that we built these work streams with Miguel to address those things through -- again, we had a lot of costs inside the business. And now we are reassessing each of them the ability for us to get back them to be able to help to fund all the investments that we are identifying as opportunities in the business. And what we can share also here is that so far, we found a lot of opportunities to invest, as Miguel was saying, behind media, behind higher support from a more concentrated set of innovation. And so far, we were able to find the sources inside the company to fund those investments. Again, of course, we are still working on the strategy and later price, that we expect to find more areas of opportunity and also more areas of savings to support potentially those investments.
Operator:
Our next question comes from John Baumgartner with Wells Fargo.
John Baumgartner:
Miguel, I'd like to come back to the innovation approach. Because when you speak to the fewer, bigger, better ideas, I'm curious as to how you think about the capabilities there. Because those are, as you say, bets which may or may not work out. So can you speak to where the company stands right now and its ability to identify the idea that could become successful, big bets, because the company has pursued this for the last couple of years of very limited success. And I guess my follow-up would be, what's changing or what still needs to change in terms of the capacity there?
Miguel Patricio:
Okay. So a very good question. And I'll tell you, I think that there's a fundamental change that -- or we need to do a fundamental change in the company, from a company that was much more focused on today and probably pursuing a strategy that was more focused on inorganic growth to a company that needs to pursue organic growth and needs to understand the future better than anybody else. That's a big change. You need to change, you need to put first the mindset in a direction. Second, really a strategy, where do we think that the growth is going to happen? So we need to transform this company into a much more consumer-driven company in a much more looking-forward type of company rather than just operating the present. It's not either one or the other. We need to do both. And I think that we can and we should do both. So as a consequence, I think that the innovation was we did a lot of plan extensions. We were relying too much on things that were not really incremental and we need to do more things in areas that we believe are going to grow. The last call, I gave the example of Boca, and I think is a good example. We were the first company introducing veggie burgers 15 years ago. But because we didn't have a good vision about how the world would progress, Boca has not been a focused brand. And as a consequence, we never really took advantage of everything that is happening in this area. So understanding the future, understanding the consumer, I think, is the way to go. Of course that -- for that, we will need much more better insight, much better creativity. We'll need a more united R&D. So we didn't have a Head of R&D. R&D was in all departments of the company. We are now unifying R&D in the company, having one head of R&D. We are defining our strategy. We also appointed a Chief Growth Officer. Pull things into this direction, right. Hopefully, I was -- I gave you the answer you were expecting, John. I don't know if you want to ask anything else related to that.
John Baumgartner:
No, No. I guess, maybe just as a follow-up in terms of rebuilding the R&D pipeline. How long does it take to really kind of get the ideas going, kind of getting the pipeline full again? Is this like a five year plan? Is it a three year plan, how do you think about that?
Miguel Patricio:
So on that, we also have to work on process to speed up innovation. In my previous world, in my previous role and previous company, we reduced the development of products from a 2-year to 6 months by changing process methodologies, basically introducing the agile type of building innovation. We're going to do the same here. So we need to be much faster. And that is also what I previously said, John, that in 2020, needs to be a year of stabilization to give us the time to be working on the pipeline for the future, for the years to come. What we have in the pipeline for 2020, it's still, of course, not under the strategy that we are going to present to you at the beginning of the year. During 2020, we will have to define and develop the pipeline for the future.
Operator:
Our next question comes from Steve Strycula with UBS.
Steven Strycula:
Miguel, I have a quick follow-up to Alexia's question, and I appreciate you haven't fully ironed out the Board plan at this point in time. But can you help investors at least think through the obvious and, more importantly, the less obvious implications of the dividend policy as you think forward? That would be helpful. And then I have a quick follow-up.
Miguel Patricio:
Can you help me giving you exactly what you have in mind, Steve? I want to address your question in the right way.
Steven Strycula:
Sure. Yes. So when I have conversations with investors, we receive the puts and takes of whether the company has excess capital to really pay out at the levels that they do today. And how do you think about some of the considerations of, if you have fewer brands in the portfolio moving forward, or the priority is to paying down debt? So to sum up, the question would really be, what are the very obvious considerations of keeping it versus not keeping it? And then what would be some of the unintended consequences that maybe most investors might not see from our vantage point?
Paulo Basilio:
This is Paulo. Let me try to address how we're thinking about that. So in the cash flow information, and I know that we're going to see these later in our Q. In -- for example, in Q3, we generated a free cash flow to equity after CapEx of $860 million. So sufficient to pay the dividend at roughly below $500 million. But the important thing here is that now, what we are doing that, as Miguel mentioned, we are discussing the future of the company, the strategy of the company, how we're going to, where are we going to invest to grow the business for the next 3 to 5 years. And developing this plan, for sure, as you can imagine, like capital structure is a key chapter of this as I said. And for us, being an investment-grade company is -- remains very, very important. So our time line here is that we are going to develop our strategic plan, we are going to set our future expectations for our performance, addressing our portfolio, our categories, our brands, our regions and also our capital structure to support that and share with the market early next year.
Miguel Patricio:
Steven, just repeating what Paulo said. I think that when we define our strategy, we'll define what are the areas that we think that we can have substantial growth. What are the areas that we don't think we can have substantial growth but can generate very good cash to support the growth? And what are the areas that our products or categories that actually could have a better fit with somebody else. And I think that with this in mind, we can identify categories that we can have divested in the future.
Steven Strycula:
And then a quick follow-up related to innovation, Miguel. What's your personal philosophy or strategy as you think about the patience to seed and build growth and, call it, longer-term categories? They might not be very large today, but might be the future of, call it, the portfolio or areas that could be a few hundred million dollar brands. So I guess to sum up, the question would really be, how does a company that's so ZBB focused think about immediate return on investment versus necessarily seeding and needing to grow for the longer term?
Miguel Patricio:
And now I think that your question is very important, but let me tell you that, yes, I love ZBB. I really do. In my previous company, I worked for 22 years and I learned to love ZBB. But for one reason, because ZBB was a big lever or made it possible to grow the business throughout the year. So when I look at ZBB, I look at it as a discipline to make things every day better, so we can free up resources to invest in other products. I don't look at ZBB as a way to basically cut costs and cut costs. I see it as a way to do things better every day and have -- the consequence of that is to be more efficient and to free up resources to invest in the business. But addressing your second point about how are you going to invest in things that today are small, and tomorrow can be big, are you going to have that discipline? I think that question is very, very important. I think companies tend to invest on what's big and not what it will grow, and I think we need to do both. And then we really need to understand what will grow and bet on it. It may be smaller today, but you need to have the patience to nurture these categories, these products, these brands to be big one day. I'm looking at this right now, not only brands but also channels that today may not be so representative, but have a great potential for the future. So I tend to agree with you, and I don't think that, that has to do with ZBB. It's just the opposite. I think that ZBB will free up resources to invest in these categories.
Operator:
Our final question comes from Laurent Grandet with Guggenheim.
Laurent Grandet:
Yes. Thanks, Miguel, for sharing in details your progress. Very insightful, thank you. Actually, I do have two quick ones. I mean, first is other income. Could you please explain what is in the other income line this quarter? As you'd explained, about half of the beat in the quarter are about $0.08 in our math. And then more on the Plasmon business in Italy. Could you please explain why you changed your position in regards to the divestiture? And it will be interesting for us, I mean, in understanding the rationale here, I mean, as we further assess, I mean, other possible, I mean, the right opportunities for you?
Paulo Basilio:
Thanks for the question. This is Paulo. So let me -- again, I'm going to -- I'm not going to comment on the consensus expectations for other income. But at the level of our other income, it was very similar to the levels that we had in prior year, pretty much the same type of level. Versus our expectations, it was a little bit better and pretty much driven by three factors. It's the first one, we had better return to the capital markets from our investments. We had some gains in hedging positions and also favorable FX in the balance. So this is pretty much how we -- how this other income line performed versus our internal expectations. So for Q4, to give a little bit more color here, we're expecting the other income to go down by around $20 million. It's part of the -- versus -- go down $10 million versus prior year. That's part of the headwind that we disclosed below the EBITDA lines. About divestitures, Miguel, would you want to comment?
Miguel Patricio:
Yes, sure. No, I wanted to tell you about baby food, that I think it's -- we have a business that if you look at -- in baby food, if you look it individually at the countries where we have baby food, it's not very meaningful. We have baby food in a lot of countries, in Russia, in China, in Australia, in Italy, in U.K., in New Zealand, in Canada, in Colombia, in Mexico, all tiny business. Maybe the biggest one is in Italy. But all very tiny business. But when you put them together, it's $0.5 billion business, it's sizable. We are declining in the majority of these countries. And I tell you, I think that is basically because it's not very important in each one of the countries and also because we really do not have expertise, really expertise, big expertise on baby food. And if you look at the countries individually, we don't even have the scale, I think, to have this expertise. Now with the changes that we made in structure, with the appointment of Rafael as our Zone President International when we put Latin America, Asia Pacific and Europe together, then he will have all this business or basically all this business together and becomes meaningful in his portfolio. He will put a team working on baby food. Understanding what moves baby food, understanding these sites, understanding the trends, understanding the needs of the moms and the babies that, because of scale, we didn't have today in each one of these countries. So it's a good example of capabilities that we have to build that by changing structure, we can get there. So that would be my comment about baby food.
Operator:
Thank you. This concludes today's question-and-answer session. I would now like to turn the call back over to Chris Jakubik for any further remarks.
Christopher Jakubik:
Well, thanks, everyone, for joining us this morning. For the analysts that have follow-up questions, both myself and Andy Larkin will be available. And for members of the media that have follow-up questions, Michael Mullen will be available to take your calls as well. Thanks very much, and have a great day.
Operator:
Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.
Operator:
Good day. My name is Sherry, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's First Half 2019 Earnings Conference Call. I would now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Chris Jakubik:
Hello, everyone, and thanks for joining our business update. With me today are Miguel Patricio, our new Chief Executive Officer; and David Knopf, our Chief Financial Officer. We'll begin today's call with opening comments from both Miguel and David, and then we'll open up the lines for your questions. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ materially due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release. Now it's my pleasure to introduce our Chief Executive Officer, Miguel Patricio.
Miguel Patricio:
Thank you Chris and hello everyone. Well first of all I'm honored to be with you today as the new CEO of Kraft Heinz. As someone who has worked on some of the biggest brands in the world I know intimately their power in the marketplace and with consumers. Kraft Heinz has some of the globe’s best roughly 200 brands in nearly 200 countries with nearly 20 of them maintaining their relevance for 100 years or more. We are in 97% of American households today holding the number one or two spots in 50 categories. And I’m humbled to follow the great CEOs that have successfully adapted our brands and businesses through periods of tremendous change over more than 100 years. These are great assets for any business. But at Kraft Heinz we have far bigger aspirations. That’s why I want to be candid with you from the start of my tenure here. The valuation of our stock is now among the slowest in the industry and you deserve straight talk from me about how this business is run. I plan to do that to you today and for as long as I’m here. The entire Board has mandated a new approach to Kraft Heinz. As such it’s my job to tell you what we got wrong and why we got it wrong. Over the coming months I will share more with you about how we’ll fix it but it starts right now with me and our entire senior management team. Our brands are icons, it’s our job to ensure they are leading icons. To do that we must understand the future so we can lead, not follow. We must understand the consumer better than any other company. We have a good start on being data and process driven but we must put more attention on the consumer [indiscernible]. For instance we have sophisticated tools to tell quality-[made impressions] [ph] versus those that don’t reach the consumer. But we're also the company that had the first plant-based burger, the Boca burger, but find ourselves far behind the plant-based market today. Many of you believe our story as one of cost control and zero-based budgeting. This has been strength to our company because they have enhanced our margins since the time of our merger. Without this discipline we would be in a worse place today. But we have to do more than that. We need to change so we can apply strong consistent investments in our brands. There is no doubt our industry is in such a big moment of transformation, in retail, non-traditional channels, private label, premiumization, consumer values, health and wellbeing. Big transformation represents big opportunity and we as an organization need to be at the forefront of this change. My first 40 days at Kraft Heinz have been rich in learning with honest and candid conversations with our global leaders, employees as well as our customers. I have held numerous townhalls, had one-on-one with more than 300 employees and had the chance to visit all of our major offices around the world. Those conversations have left me with an enormous appreciation for the team that we have here at Kraft Heinz. Our team is hard working and motivated to drive the next chapter of the business and the consistent message I hear from them is that while they've been through a lot, they still have a strong desire to win. Their commitment to the company is why I am privileged to be their leader. But before we get into my first impressions and thoughts on our path forward, I'm going to ask David to review our first half results.
David Knopf:
Thank you, Miguel, and good morning, everyone. First off, with the filing of Forms 10-Q for both the first and second quarters, we expect to regain our current filer status with the SEC. The accounting review and audit process for our 10-K was a thorough and time intensive effort, and we restated past periods for misstatements that have occurred over the past four fiscal years. Overall, the magnitude of adjustments to our historical numbers was a cumulative impact from 2015 to 2018 of less than 1% of net income. We are now taking extensive actions to improve internal policies and procedures, and to strengthen internal controls, including over financial reporting. To date, we have already implemented a comprehensive disciplinary plan for all employees found to have engaged in misconduct; enhanced our organization, augmenting our procurement finance teams with additional experienced professionals in the area of supplier contracts and related arrangements, as well as realigned reporting lines, so procurement finance now reports directly to the finance organization, and have enhanced the level of precision at which our internal controls for financial reporting for goodwill and indefinite-lived intangible asset impairment tests are performed. We're also in the process of reassessing employees’ KPIs, and will be implementing checkpoints to evaluate the impacts from significant changes in the environment, as well as evaluating potential solutions to upgrade our procurement management software, and deploying a comprehensive global procurement training program. Taking these steps to improve internal controls is of the utmost importance for our Board, Miguel and myself. It will continue to be a high priority for the organization going forward. And I would like to thank all parties for their support and dedication, especially our finance and legal teams, our Board of Directors, our financial partners, among others. Regarding our first half performance, overall, while our consumption and share trends continued to improve, our first half results were held back by actions at a number of our retail partners in both the U.S. and Canada to reduce the amount of inventory they carry. We continued to suffer from higher supply chain costs. And frankly, the absolute level of year-on-year declines in EBITDA and EPS are simply unacceptable. If you recall, in February, we set our priorities around improving our growth and returns by driving consumption and market share, and leveraging in-store sales and e-commerce investments to build our brands and grow our categories. So far this year, our retail takeaway in both United States and Canada have continued to grow and improve since the second half of 2018 and into the first half of 2019. In the United States, first half consumption in measured channels was up 1.1% versus the prior year with market share gains in more than half of our business. In Canada retail sales consumption grew nearly 4% in the first half, although this was aided by return to a more normal promotional calendar versus the prior year. And we’ve continued our strong push on condiments and sauces around the world with significant advertising and merchandising activity behind the Heinz 150 year anniversary. But on the whole, we are dissatisfied with our financial performance year-to-date, as well as the fact that retailer inventory reductions dampened our potential for the first half and the full year. In terms of sales for the first half, we outlined in February the sources of our organic net sales decline. These included unfavorable promotional timing in both the United States and Canada as well as difficult comparisons versus an exceptionally strong prior year in UK soups. In addition to that we also saw a negative impact from lower inventory levels at retail in North America that we did not anticipate, as well as lost sales due to trade negotiations in parts of Continental Europe as we implemented good, better, best pricing in ketchup between our Heinz and newly repatriated Kraft brands. From a total company perspective, organic net sales were down 1.5% in the first half, including an adverse impact of approximately 1.2 percentage points from retail inventory reductions primarily in the U.S. and Canada. Volume mix was relatively flat in the first half as the reduction in retail inventory levels more than offset consumption growth in the United States, Canada and Latin America. Pricing was negative, down 1.3 percentage points, driven by three factors. The first factor driving lower pricing was unfavorable timing of promotional expense, representing roughly 80 basis point decrease in price on a global basis, including approximately 90 basis points in the U.S. In the U.S., while we expected promotional timing to be a source of year-over-year decline in the first half, it should turn favorable in the second half of the year and therefore relatively neutral for the full year. By contrast, the step-up in Canada reflects greater activity versus last year, including the natural cheese business that we just sold and it’s not likely to reverse in the second half. The second factor was key commodity driven pricing in North America, representing roughly 30 basis point drag on global pricing in the first half. And third, the remainder primarily reflects continued promotional support behind selects for select U.S. categories, mainly in our Launchables and frozen categories. With respect to profitability, we spoke about our first quarter and indeed our first half being up against our toughest EBITDA comparisons for the year. This reflected our expected net inflation curve, stepped up fixed cost investments and retail channel growth, marketing and our people, as well as pricing not beginning to take effect until the second quarter. In the end, the cost inflation picture while improving remained unfavorable versus the prior year across packaging, manufacturing and logistics in the United States. And this together would stepped up fixed cost investments drove roughly half of the constant currency production in first half EBITDA we saw versus the prior year. Regarding adjusted EPS, the decline we saw in the first half reflected lower adjusted EBITDA, as well as higher depreciation and amortization expenses versus the prior year period. Other income and our effective tax rate versus the first half of 2018 were more favorable than we expected, such that in total below the line items were a $0.02 benefit to adjusted EPS versus the first six months of 2018. From a forward-looking perspective, we have now completed the two divestitures we previously announced
Miguel Patricio:
Thank you, David. I'll start by saying that the level of decline versus previous year is nothing we are proud of, and nothing that any of us should find acceptable moving forward. And while I have officially been the CEO for roughly 40 days at this point, I think it's important to make a candid assessment of where I think we are today. At the outset, I shared many of the concerns that a good number of you have expressed over things like brand support, supply chain execution, the sustainability of our profits, and just how long it would take to be in the position to start growing both the top-line and the bottom-lines. And our Board of Directors made it clear that they wanted to bring change in light of the company's recent missteps and have given me their full support to contemplate any tasks that will create long-term sustainable value for our shareholders. So far, I have found as you might expect, things are rarely as bad or as good, as what you read from the outside. What is clear is that we win when we strongly and consistently invest in our brands. For instance, thanks to innovations and investments to extend a 150-year old brand into new segments, Heinz achieved an all time high market share in U.S. ketchup reaching 70% in the second quarter. And Philadelphia has consistently grown share and grown the category year-over-year since 2014 with 68% share year-to-date by setting the standard for superior quality and taste. We have also built a world class quality organization that has had the fewest recalls in the food industry over the past four years. Since 2015 we invested more than $1 billion of CapEx in North America alone including significant investments on the end of the line for detection, risk avoidance and consumer complaint mitigation. These are just some examples of great things I have seen at the company in my early days. But it’s also important to face the cold hard facts and assess where we have had shortfalls. First and foremost the company had a significant decline in adjusted EBITDA margins from a peak of 29.4% in the fiscal 2017 to roughly 24.5% for the trailing 12 months through the end of June this year. This was driven by a combination of inflation in our supply chain, including packaging, freight, overtime, and maintenance costs, as well as significant step up in fixed costs to support sales growth with price increases lagging higher costs. Regarding our supply chain problems in 2018, it’s clear we lost forecast accuracy and our ability to execute productivity initiatives to offset market inflation. I believe we persisted with integration-minded cost cutting and did not pivot to a continuous improvement productivity driven mindset soon enough. Before I arrived the company started to take actions to make sure this doesn’t happen again. But I see opportunity to go further by bringing in more technical expertise in critical areas, by improving collaboration and process between our category and supply chain teams, by doing a better job of understanding root causes of supply chain losses and this needs to be supported by our finance team leading across functional efforts to improve visibility. So one of my main priorities now and going forward is to make sure we have a much better visibility in our supply chain as well as more robust ongoing productivity initiatives. I believe this critical part of the company should and can generate significant productivity. If we have the proper visibility we can build a solid pipeline of efficiencies-oriented initiatives across our value chain. Moving to our fixed costs or SG&A, since 2015 we have taken out significant costs from the business. We also reinvested roughly $300 million last year in areas like people, go-to-market capabilities, marketing and innovation. To be honest it's too early for me to tell which investments will generate the returns we expect. But my experience tells me that whenever there are a lot of big investments in such a short period of time it’s difficult to see all of them working at once. It’s therefore critical that we prioritize the ones that are working and that fit the strategic agenda that we're currently developing. And for the investments that are not working, we move those dollars to areas that may need more investment. As examples, I believe our investments in media remain low despite fixed costs and overall marketing spend increasing over the past two years. On the brand and innovation side, we need to become more consumer obsessed so we can better predict their behavior even before they know it. There are practices that need to change in the product development process, so we can be faster and more consumer-centric with our new products. And we need to better balance spending and marketing, innovations versus core brand support. And in terms of retail channel development, Kraft Heinz has grown rapidly and has had strong share performance in e-commerce but we really need to take a step back and develop a longer term outlook of the channel growth, and how Kraft Heinz can win and assess the incrementality of each customer. So it's not just about cutting costs. It’s becoming more about efficiency, and making dollars already in [outer base] [ph] work harder elsewhere. Let me turn now to my priorities and the opportunities I see ahead of us. When I became CEO last month, I established three immediate goals with the Board. The first, which should be obvious, is to get to know our business, our consumers, our customers and my colleagues. The second is to execute our existing 2019 business plan. The third and most important is to lead a comprehensive review to develop a new strategic agenda for the next three to five years. It is critical that we get the organization to concentrate on setting our strategic directions, and laying the foundation for our future, now. We need to ask ourselves the hard questions about our business, not thinking about the short-term or next quarter. And we need to take the time to seek out external and internal inspiration and build on best practices, both within Kraft Heinz and from other world class brands. From a financial perspective, we do expect many of the top and bottom-line factors that held back the first half to [indiscernible] in the second half. But I’ve asked David that we not provide or update specific point estimate financial guidance. Setting short-term targets publicly won't be productive as we set and work to deliver against our strategic directions and priorities. In addition, as I'm learning the business and develop our strategic agenda, I want us to spend more time evaluating the questions of the investors. We absolutely remain committed to our investment grade credit rating., But our more urgent priority is to get the organization fixated on our consumers and customers. And in this process ensure we don't rush to give away potential value to others. We have already started the work and taking some early actions to put in place the right team and the right structure to help achieve my three immediate priorities. As you may have seen my first act as CEO was to make some changes in our structure to help accelerate our progress. First, I have taken on the U.S. President role on an interim basis. U.S. represents 70% of our company and this will help me understand our business, consumers and the customers faster. For me this big dive is an essential step to developing the right plan that drives sustainable growth and shareholder value for Kraft Heinz. I also established a new role International zone President for Kraft Heinz combining our EMEA, Asia Pacific and Latin American zones representing 20% of our global business. We did this to create streamlined, more robust international structure, to find commonalities, refine their strategy and drive the business with greater speeds. We will continue to share more of our approach to the strategic agenda over the coming quarters. We expect to complete our work by the year end. And anticipate sharing our conclusions with you early next year. As we build this plan my experience has shown that to truly change the momentum of a business we must understand the future identifying where the consumer, their needs and the marketplace are headed. And then invest quickly and consistently to make sure our core brands will serve those needs better than the competition. Further, I believe we can and must find internal efficiencies whether in our supply chain or fixed cost base that had both increased substantially in our last two years that can help to fund this strategy. Intense discipline is a virtue but it’s not an end in itself. I believe great companies are the ones that keep expenses under control so they can use the capital for new investments that grow both the top-line and the bottom-line. It’s not one or the other. As I look ahead I’m very excited about the opportunities at Kraft Heinz. Similar to my attention to consumer, customers and colleagues, I also look forward to engaging with the investment community over the coming months and quarters. Now, we would be happy to take your questions.
Operator:
[Operator instructions]. Our next question comes from Andrew Lazar of Barclays.
Andrew Lazar :
So first from me a little more broadly. As you mentioned there's been so much written and said about Kraft Heinz really just into even 4Q results in February, which immediately feels like a lifetime Miguel. It’s a little hard to know from the outside I guess what range true or not. So first off, perhaps if you could just go through a little bit of specifics on what you see as some of maybe the biggest misperceptions among investors at this stage, both positive and negative? And then I just got a follow up.
Miguel Patricio:
Sorry, I’m not going to comment on rumors or on speculation about what people think about Kraft Heinz. But I’m glad to tell you why I’m optimistic and why I’m here at Kraft Heinz. I really believe on the power of brand it’s got. And I think that we have an amazing portfolio of brands, some are shiny, some are not. But I think the heritage that we have in the brands, the household proliferation that we have, the awareness that we have makes me feel very positive about the possibility of turning around some of the trends that we have in the brands that are not doing as well. I also think that we have a great scale. And that is a very competitive advantage in America. And I am also very, very excited about the possibility of turning the business around. I have done it before in my life and I think that it is possible. Now to take a business around, I think it’s critical that we define comprehensive strategy. And this strategy has to be based on understanding the future, understanding the consumer. I believe that if we have -- the industry is in huge transformation today. And transformation is also a moment of opportunity. And the ones that are going to take this opportunity are the ones that will understand the future better than the others. So they will lead. The ones that will not understand will follow. And the followers will not win. So we need again to set a comprehensive simple strategy for the future and be very disciplined on making and executing them. So, I'm very excited, I am much more excited today after 40 days than I was on day one about our future.
Andrew Lazar :
Thanks for that. And I know you're not ready to address, obviously, what you see is sort of a more sustainable margin structure for the business yet, going forward. But as you mentioned, EBITDA margins have sort of come in some 500 basis points or so in the past three years. Some of that's been reinvestment, whether in marketing or capabilities, and some has been related to other items, but margins are still well above the Group average. So I guess my question is, do you think Kraft Heinz with its sort of geographic portfolio and relative market share makeup, should be able to sustain a margin structure still well above the Group or not? Because in your prepared remarks, I think you talked about more efficiently using the spending that's already in the base. Thanks so much.
Miguel Patricio:
Yes. Thank you Andrew. Well, let me start saying again that I truly believe that we need to invest much more, especially in our people, and our brands. I think that as I said before that our media investments are below where they should be. But before going after new investments, I would really look at the possibility of inefficiencies in the system so I can reorganize and redeploy these investments. I am still -- of course, it’s early to talk about it but I'm seeing a lot of inefficiencies and this could bring us big opportunities. I'll give you just two examples so I'm not so theoretical. In marketing, we increased investment in the last two years. But in media, we've been declining. We grew investments or we put money behind many other things, agency fees, production, research, product development. But the thing that the consumer really sees, we declined to pay the other expense. This was in our inefficiencies that we can redeploy. I will give you another example, maybe because of all the complexity that we put in the system, our supply chain losses have been increasing actually double-digits in the last years, that’s not acceptable. We need to understand very well the root causes of the supplier chain losses and that to reduce them. We got losses that can be converted in investments. So just two examples of inefficiencies that I have seen very early here in my job. And this has to be my focus before talking about new investments and reducing the margin. I’d be going after inefficiencies, that can put best in the system to feed the growth and seeing them.
Operator:
Thank you. Our next question comes from Chris Growe with Stifel.
Chris Growe :
I just want to ask a question. You spoke about -- and I had a benefit of listening to your comments there about needing visibility, improving processes, bringing new technical expertise. From a high level that sounds like that’s a lot more blocking and tackling, basic improvements would be made to Kraft Heinz in order to get the business to where you would like it. I’m just trying to get a sense of, for the timing or expense or something to understand. Those factors, those items that have kind of missing at Kraft Heinz today that -- how long you’re talking, how much do you think it will cost to get the company to the point where you think you a visibility you need and the processes in place to better grow the business?
Miguel Patricio:
So Chris let me go back a little bit in time, Kraft Heinz. I think when you put two companies together, the first cycle or first phase or first cycle has to be really about bringing new culture and extracting inefficiencies. I think the company did a good job on that. We extracted a lot of efficiencies. We passed a lot of costs. But then after two years, it’s hard to continue to cutting costs. You need to change the strategy or you need to change the path. In the first year you have two CEOs, you cut one CEO, so that’s cost cutting but the following year don’t have another CEO to cut. Cost cutting is a one-off activity and it is necessary when you have the opportunities. But then you have to move and you have to think about how do you reduce costs but in a different way and that way is really -- you have to change the way of operating the business, it’s about efficiencies, it’s about making better everyday forever. You need to change the mindset. And if you reduce cutting costs trouble, you can get in trouble. I think that this second phase starts now with me. Yes, it could have started before and I think the company would have benefit from that, but it didn’t. And so it starts now with me and I’m going to put a big emphasis on that, not on cost cutting but on efficiencies in the system, extracting efficiencies from the system, making better every day, making our factories much more efficient, making our execution in sales much better, making our marketing investments, as I mentioned before, much better as well. So we invest on things that consumer see, not on the consumer doesn't see et cetera, et cetera. Hopefully I was able to answer your question, Chris.
Chris Growe :
Yes, that makes good sense. And thank you for that color there. I had a quick question for David. Just do you expect -- you're not giving guidance for the year, but if you could provide us some context around FX and variable compensation and non-key commodity? Are those figures you can update today David or you would wait to get more information on those?
David Knopf:
Yes, Chris, thanks for the question. So, like Miguel said, we're not providing at this point guidance. But I can give some additional color on some of the items below the line. So we continue to expect up to $0.25 of unfavorability below adjusted EBITDA line for the full year relative to 2018. And this negative impact will be greater in the second half relative to what we saw in the first half for a couple different reasons. First off, the largest driver is tax. We have some discrete benefits in the first half, whereas we expect some discrete costs within the back half of the year. Second, we did see some FX favorability in the first half in other income that may flip in the second half. Third, related to incentive based comp, will have a significant expense in the second half of the year. And this is due to the timing of the delayed filings of our 10-K and our 10-Qs whereas we typically expect that to happen in the first half of the full year. And then finally, we may see some higher interest expense in the second half as well.
Miguel Patricio:
Maybe let me add on this point, Chris, because I believe this was a big disappointment for you that we're not giving you guidance. And I'll go further a little bit and tell you why? First, because I believe that for Kraft Heinz -- and now we need -- what we don't need is to be focused on internal -- on profit targets on the short-term. We have a big agenda to build. We have a second half to deliver. But I think that working on short-term targets will not help. But second, since I've been here just for 40 days, I wouldn't feel comfortable about giving a guidance, that I still do not have the necessary confidence about this number. I'm not sure if I'm going to overachieve my second half if I'm going to underachieve or I will achieve. When -- in this situation, when managers look at the leaders always with empty pockets, right, like they don't know me yet, but what I know is that in the second half some of the pressures that we had in the first half will face pressures like supply costs, or even commercial costs and that is positive. However, there's also risks, and risks such as further retailer inventory reductions, commodity inflation in categories where private label has had a lot of success, like natural cheese, meat, and coffee. But one observation that I made early on is that from a seasonality standpoint, historically, Kraft Heinz usually earned 60% of the 50% -- at least the 50% of the EBITDA in the first half of the year, but that’s just an observation. So we will see how we do.
Operator:
Thank you. Our next question comes from Bryan Spillane of Bank of America.
Bryan Spillane :
So first question from me I guess, we’ve gotten this a few times this morning on just how we should be thinking about confidence in the dividend going forward, particularly in the context of at least I guess not having the EBITDA guidance we had before. So if you could just talk about how you are thinking about the dividend and what factors may or may not affect it?
David Knopf:
Sure, Bryan, this is David. Thanks for the question. So, as we said before we are committed to our investment grade rating and we firmly believe that our business today generates sufficient free cash flow to support both delevering organically over time as we’ve committed as well as to support the current dividend payout that we have. On top of that we have taken actions as you know earlier this year to accelerate the delevering producing our dividend and successfully divesting India beverages and Canada cheese businesses a couple of digits multiple. So again we feel that the business currently generates sufficient cash flow to cover the dividend and also to delever organically.
Bryan Spillane :
And then Miguel, just you’re going to the process of reviewing the business. There has been some commentary in the past about potentially just evaluating the portfolio, and gets implied additional asset sale. So could you just provide your perspective not so much on what you might be thinking about doing but just probably more from a higher level just how you think about asset sales in terms of how they create value, don't create value? Just what parameters you're thinking about in terms of what would tend you to do something along those lines.
Miguel Patricio:
Bryan, nice talking to you, I don’t want to be evasive on your question. But actually I don’t want to talk about divestitures or non-divestitures until we make our strategic decisions. I think that has to get consequence after what portfolio you’re going to carry for the future and only after refining and having these approved with our Board and discussed and approved, I think we should be talking about divestitures. For that reason at this moment, that question is not undertaken.
Operator:
Thank you. Our next question comes from Ken Goldman with JPMorgan.
Ken Goldman :
Just a clarification and not to beat the dead horse, but you do already have guidance of the year, right, you’ve talked about positive organic sales growth and adjusted EBITDA of $6.3 billion to $6.5 billion. I just want to make sure I understand, are you officially pulling this guidance or you’re just opting not to address it today?
David Knopf:
Hi, Ken, this is David. So that’s right that we're not providing guidance for the full year so we're pulling guidance. But I can provide a little bit of color on our expectations for the full year without giving an updated point estimate for sales or EBITDA. So like I said before we do expect to see better year-over-year performance on top and bottom-line in the second half versus the first half and some of the drivers are what’s consistent with what we said in February and there is some new potential risk to that as well. So what hasn’t changed versus our expectations in February are continued retail takeaways that we’ve seen in the market with U.S. consumption of 1%, Canada consumption of 4%, and that we expect we continue to be supported by accelerated innovation in the back half. And we've also seen some promising growth globally in our food service business as well. On top of that, we expect to see improved pricing trends in the back half of the year versus what we saw in the first half. And this will happen with some of the trade timing overlapping, as long as the price increases in the U.S. that we implemented later in the first half that will fully lap in the second half as well. And then finally, on the positive side, as Miguel mentioned earlier, we do expect to see improving cost inflation as we start to lap some of the higher costs that we had in second half of 2018. We has changed versus our expectations in February as we progressed through Q2 is we see risks for further retailer inventory reductions in the second half. Although we can’t say what that may look like, we do see additional risk. And on top of that, we also see risk from accelerating key commodity inflation, particularly in the U.S. in meats and dairy but we will definitely try to manage via price, but could be a risk to us in the second half. And then finally, we also have some potential adverse currency translation versus our expectations in February.
Ken Goldman :
Okay, thank you for that. I appreciate it. And then my follow up. Miguel I know you're not ready to really talk about this in detail, and I understand it. But there's been a lot of talk today about supply chain, shifting the mindset of going from a merger savings model to ongoing productivity. But is there anything you can give us specifically in terms of what's really going wrong on the top-line? I know you mentioned media spending having gone down and so forth. But just your initial take, because to me that's the most important thing that Kraft can to do to turn the story around is to reverse the top-line trend. So if there's any specifics you can share with us right now that'd be great?
Miguel Patricio:
I think that we need to have a big focus on both bottom-line and the top-line. Maybe in the past, we were too focused on the bottom-line. We need a strategy, first of all for growth, which is critical. We need to find opportunities, find white spaces, what brands to invest, what channels today that do have lower share, what channels should I invest more, and structure for growth, what countries where we should attack and grow and bet on. And these will all be part of our strategy for growth. So examples, just I was talking here with my colleagues that, a country that I know very well, China. In China we have a very good business on soy sauce. We are leaders in two of the provinces, Guangdong and Fujian, that's two of the most -- the richest provinces. But we are only three. It's a business or it's a industry, soy sauce is an industry $12 billion, it grows 8% per year. And we have great activity there. But we are just in two province, big opportunity to grow outside of this province. There is the big opportunity to have other sauces not only soy sauce. Why haven't we done it? I don't know exactly. But I see this as big opportunity for white space but we have to organize ourselves for growth. It's also good policies, mindsets that we have to do it. And to fund -- and we have to work on the other side, to fund these growth initiatives. We have to be very efficient. We need to be more efficient than everybody else. And to tell you the truth when I came and when I arrived here I was absolutely sure that I would find these opportunities for growth, I was not sure if we had to opportunity for efficiencies because I didn’t know the business. And today I know that we have. There are many other white spaces like in the West, talking about ethnicity, 20% of the population in America is Hispanic and represents 40% of the growth of the population. We don’t have absolutely anything in our portfolio today to attend this population. We don’t even communicate to the Hispanic community. That gives an opportunity. So I’m looking at these opportunities everywhere from a brand standpoint, from a channel standpoint, from ethnicity standpoint, from a country standpoint. And this will be only tools that we will put in our plan that we will present to our Board at the end of the year and to you at the beginning of next year. Hopefully, I was able to answer your question.
Operator:
Thank you. Our next question comes from David Palmer with Evercore ISI.
David Palmer :
Welcome Miguel. Supply chain savings or like it rather was cited as a big reason for the last 2018 shortfall. Where do you believe your supply chain costs not, just the competencies, are relative to where they should be? And I asked because I think there is a lot that wouldn’t be surprised to hear some of the investments needed given the stories we heard out there, not just that the savings are not there as the company stated last year? And I had a quick follow-up.
Miguel Patricio:
Look the good news is that the service level that we had in the first half I think were the best I don’t know if ever or in the last year but were very, very high and very, very good. So that is a good news. And I whole credit give to the changes that were made not by me that was way before on the leadership of supply area. So this is one part and we are putting things in place, at present we’re working on simple things which is basically the execution. We are in a much better place. For the future what we did was to open a front both with inside and outside or external people or talent to help us define what is good match for efficiencies for the future. We opened eight fronts that go from supply chain losses to service level that go to people, that go to cost, it’s productivity on the line and these are not projects, this will be a way of living. We’ve been too focused on the present and literally on fire fighting, there is a fire there, let’s extinguish the fire. We need to work on our competencies for the future with the mentality of make it better every day. Again, this is a mentality shift that I lived before in my life, in my professional life that I know what it means and will come forever. This will feed our future in supply, in service level, but also on cost through doing things better, through efficiencies.
David Palmer :
And just a quick follow up, there was some reinvestment that was made last year I think was it $300 million in some levels of brand support. You said that there's some inefficiencies there. But as far as the return on that investment, and return on any investment you're making in marketing your brands in the categories that you're in, do you feel like there are enough microcosms or individual success stories that you can build upon here? And what would those be? Because I think there's a lot of questions about return on any marketing investment in some of the categories that you're in. And thank you.
Miguel Patricio:
Look let me start with progresses. Consumption is that -- we haven't seen consumption up for a long time, share are flat. And I would say the same here in terms of -- and I have here reports from Neilson with 21 categories, 13 of them have positive shares in the first half of the year. So I could argue with you that some of -- there are a lot of investments that are working. I would mentioned, Heinz Ketchup, with the innovation that we had, and the communication is a very good example. Innovation to premiumize the brand, launching organic versions, no added sugar, that we can charge more that have higher margins. And that helps us well, the image of the brand. And that is a very good example of what to do. We put more money behind the brand and we achieve all kinds of shares, 60% to 70% share. That's a good example. So, but on the other hand again as I said, I think we can do a much better job on focus on investments on core brands, not dilute at among a lot of brands and small brands, do more innovation on big brands instead of launching too many new brands, having innovation is more incremental and not dilutive. I think we did a lot of brand extensions but not enough of accretive innovation. So there is a big homework to be done in marketing. I don't think everything is wrong at all and there a lot of good examples but we could -- we can do better and consistently invest in our brands.
Operator:
Thank you. Our next question comes from Jason English with Goldman Sachs.
Jason English:
Hey, good morning, folks. And welcome Miguel. Two questions from me as well. And you probably just kind of touched on it by referencing consumption and market share trends, but appreciate the commentary on the reinvestment into people, in media and maybe in some white space opportunities. A lot of investors we speak with have also questioned whether or not investment may be necessary in price whether it be to narrow price gaps with private label, or change the economics of retailers to incent and to focus more on your brands. I would love it if you could just maybe comment on that on where you where you see these price gaps and the retailer economics today and whether or not you think you're properly aligned?
Miguel Patricio:
Look, I think that the pricing is an area of opportunity. And I would even say that both pricing, revenue management overall. But specifically on pricing I think that on categorires that we lead we need to meet the pricing and maybe in the past it took us too much time to pass inflation and we suffered with that. I also think that pricing -- averages on pricing are dangerous because we have brands like Heinz Ketchup or like Philadelphia that industry innovation -- or not innovation, we have been able to track price and we continue growing and we're achieving all time highs in that market share. But of course we have more pressure on categories where we have more competition from private label and where kind of more driven by commodities like cheese. So David mentioned before that yes, one of the risk we have in the second half is because cheese -- the commodity of cheese is increasing dramatically, the price of cheese and we’re tracking price and we are expecting private label to follow, but we don’t know if that’s a risk. So that would be my comment on pricing, but I would like to go beyond, I think opportunities in revenue management exist as well. I think we can do a better job to maximize the discount. Discount is a big investment and I think we can be much better on allocating discount by count, by product throughout the year, understand better what works in what way and when and how. And I also think that innovation can play a big role on revenue management and as a consequence on pricing. So I think there are good opportunities in this area to explore moving forward.
Jason English:
Thank you, that's helpful. And my last question, I appreciate that you guys don't want to box yourself in with specific guidance for this year, but you did have another impairment charge fairly sizable one related to a new five-year operating forecast or revised expectations and priorities. I was hoping you could put a little more context around what is changing as you look out over the next five years versus maybe where your expectations were at the end of last year?
David Knopf:
Jason, this is David, thanks for the question. So on the impairment side, first off our impairment testing as you know occurs in 2Q every year. And so we performed our testing procedure this year after we file the 10-K current concurrent with preparing our Q1 and Q2 financial statements. And then to reiterate these are preliminary numbers that we disclose in 8-K. So the preliminary impairment charge in the first half were driven by two main factors. So first off, as you said we did have revised expectations in response to current market factors in some of our international businesses that were evaluated during the first quarter of 2019 as we developed these five-year plans. And as a reminder these are EMEA East reporting unit, LTA Exports reporting unit and Brazil where we had an impairment. Secondly, we also had the application of a higher discount rate to reflect the sustained decline in our stock price since the start of the year. And also you should keep in mind that we did start the year at nearly $60 billion of goodwill and indefinite-lived intangibles with less than 20% attrition relative to carrying value. So what that means is there's going to be risk of future impairments, given any change in forecasts or modeling assumption can particularly trigger that. And to answer your question specifically, as we kind of updated develop these operating forecasts, we did have lower revenue and margin expectations, specifically for the three reporting units that I mentioned, EMEA East, Brazil and LTA Exports. The six brands that were impaired within Q2 were driven by the increase in the discount rate, which again, was reflecting the sustained reduction in our stock price since the start of the year. Operator Thank you. And our final question today will come from Steve Strycula with UBS.
Steve Strycula:
Hi. Good morning and welcome Miguel. A very short opening question then a little bit more of a strategic one. So the short question would be, as you think about the strategic review, when should the investment community as a whole kind of expect to receive the output of the notification? And then from a strategic standpoint, wanted to understand, given your experience at ABI, a different industry, what are some of the similarities and dissimilarities relative to Kraft’s portfolio that you observed? And how that ultimately impact call it the earnings power of the company? I recognize your private label is low in that industry, but how does that kind of shape your view with the current portfolio they're working with? Thank you.
Miguel Patricio:
Okay, Steve, look, we'll update you through the rest of the year on how strategic work is going. But it's our intention to share with our Board at the end of the year, and then sharing with you at the beginning of next year. Now talking a little bit about my experience with food -- well with beer and how this has -- can be adapted to food, I think there are a lot of similarities, but there a lot of differences as well. And I think this has been actually pretty good, arriving here with fresh eyes and asking questions that some were obvious, but people were not asking themselves for a long time. Some were not obvious and they have not been asked about it before. And so this has been positive. I think that my experience in the past both from leading global brands at ABI and using premiumization are the ways to grow top-line was very interesting. When I was Head of Marketing, ABI had been growing substantially because of mix, because of premium brands. And I think actually this is an opportunity for the industry. That is a bit of premiumization going on. But the premiumization actually is coming much more from the small players not from the big players. But let me share with you another experience from my past that I think we can adapt here at Kraft Heinz. I ran our business in Asia, and China has been the best story of organic growth for ABI. And the reason why we succeeded was because we understood the future of business in China better than anybody else. And we understood that economic growth would bring huge premiumization, wealth, the channels will change -- channel would grow immensely. And so we made all the best in the future. We made all the best in what would grow, not what was big necessarily. And that happened. And making that parallel with Kraft Heinz, I think it is critical for us. Yes, we need to navigate through the present but we need to build a strategy for the future. We need to find where this business is going to grow, where food is going to grow and be ahead of everybody else. In terms of China we understood that much even than the local brewers. We understood China better than them. And I think that -- again this is why I was talking about the future before. If we understand the future and we believe the future we're going to win and the ones that will not understand will just follow. And I really want to be in the first group not in the second group. So as I said before, there is big transformation in food, negative people would be afraid of that. I’m an optimistic by nature and I believe that this transformation is an area of big opportunity, it is the one that will understand the future, are the ones that are going to win and will be those. Well this was the last question. I just would like to finish just by saying a couple of words maybe summarizing of little bit of what we talked during this call. I wanted to tell you or to report how excited and how delighted I am with the opportunity to take Kraft Heinz to the next level. I’m, the way that you are, disappointed with the first half results. But I’m determined to rebuild our business momentum. I have our Board support and not only support and expectation to have a new direction and move forward. And for me there are no sacred cows, no preconceived ideas, just fresh eyes and just thinking about what is best for our great company. I know there’s a lot of headwinds but I see also encouraging solid consumption trends that are very positive. But we must continue to work our portfolio, our strategy and in fact strategically to put ourselves in a position for top-line and bottom-line growth. We need to improve our speed. We need to become absolutely obsessed with the consumer and understand the future better than anybody else. We need to pivot from a cost cutting mentality to a continuous improvement, efficiency focused. And we need to strengthen the balance sheet. That remains a priority. So thank you very much for your time. I’m delighted to be here with you today. I am really looking forward to knowing you personally and to be sharing our -- my views and to learning from you as well. Thank you very much.
Chris Jakubik:
Thanks, everyone for joining. For analysts who have follow up questions, Andy Larkin and myself will be available and for those in the media Michael Mullen will be available for you as well. So thank you very much and have a great day.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This concludes the program. You may all disconnect and have a wonderful day.
Operator:
Good day. My name is Chelsea, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Fourth Quarter 2018 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher Jakubik:
Hello, everyone, and thanks for joining our business update. We'll start today's call with an overview of our fourth quarter and full year results as well as our view on the path forward from Bernardo Hees, our CEO; and David Knopf, our CFO. After that, Paulo Basilio, President of our U.S. zone, will join us for the Q&A session. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ materially due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We will also discuss some non-GAAP financial measures during the call today. These non-GAAP measures should not be considered a replacement for and should be read together with GAAP results. You can find the GAAP to non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Lastly, as you may have seen in today's press release, we conducted an internal investigation into our procurement area with the assistance of external legal and accounting advisers and found we should have recorded $25 million in prior periods, which we booked in Q4 2018. To be clear, we do not expect this to be material to our current period or any prior period financial statements. Now let's turn to Slide 2 and I will hand it over to Bernardo.
Bernardo Hees:
Thank you, Chris, and good afternoon, everyone. With the closing of one year and the start of a new one, I think it's best to begin our update today similar to how we do things internally, with a scorecard, to better understand where we delivered, where we did not and why. At this time last year, we set plans to drive profitable sales and consumption growth by investing in deployment of new capabilities and a strong pipeline of innovation and white space initiatives. And while we expected this to translate into near-term margin pressure in United States and Rest of the World segments, we anticipated stronger net savings to deliver constant currency EBITDA growth for the year. Overall, we successfully drove profitable sales and consumption growth accelerated, but we fell short in delivering the net savings we expect. From a commercial perspective, we firmly restarted organic growth. In United States, our second half performance came back to offset the self-inflicted losses from the first half of the year. We became one of the few within our industry posting real volume-driven growth, growing volume/mix nearly 4%. In Canada, similar to United States, we ended the year with positive consumption growth from improvements in coffee and cheese. Our EMEA business build momentum on the back of white space gains in condiments and encouraging share trends across our U.K. base. In Rest of the World, we are gaining traction in driving real growth with the startup of our new sauces plant in Brazil, and our Cerebos acquisition in Australia and New Zealand. In our Foodservice business, on a global basis, is approaching $4 billion in sales and gaining momentum from white space initiatives in all markets. And this leads to the second aspect of our scorecard, the significant progress we made developing and deploying strategically advanced capabilities. We had strong returns on investment in marketing, category management and e-store sales. We continue to expand in e-commerce and reach, driving 79% channel growth in United States alone, and a 1/10 market share index versus traditional retail. In this setup, springboard and Evolv Ventures as platforms to accelerate our innovation to consumers, to customers and find new ways to disrupt ourselves. So when you think about the sustainability of our growth, breakthrough innovation, strong in-store activity, distribution gain and white space expansion are all coming together. In fact, our consumption turnaround in United States has been driven by brand-building initiatives across the portfolio, not just a few categories. We are sustaining momentum in brands where we have been successful like Heinz, Philadelphia, Oscar Mayer bacon, Classico, Kraft and our frozen and snack categories at large, all growing mid-single digits in 2018. Turning around other key brands like Kraft Mac & Cheese, Oscar Mayer hotdogs to name one to low single-digit growth after several years of decline. Stabilizing historically challenged brands like Kraft salad dressing, mayo and our kids single-serve beverage business after years of mid-single-digit declines. And building new brands into meaningful platforms for growth, like P3, which now $120 million platform; Devour, a $7 million brand in less than 3 years; and Just Crack an Egg at $50 million after only 12 months. While some of this was supported by incremental promotion and price investments to improve consumption and distribution trends, we saw strong LOIs and created a solid base of support and commercial momentum for 2019. Where we fell short in 2018 was operations. Specifically, our entire EBITDA miss was driven by net savings versus expectations within our United States supply chain. To be fair, we must first recognize that our team operate at industry-leading levels globally; in quality, with top-tier performance in the industry; in safety, with our best results ever; and in customer service, achieving industry-leading case through rates and all-time in full delivery rates as we saw volumes ramp up. The core cause of our shortfall in 2018 was forecasting the pace and magnitude of our savings curve in 2018, not merger-related synergies and not an increase in ZBB costs. In fact, ZBB delivered savings across all fixed-cost package outside of our commercial investments and helped to fund our initiative. To put our performance in context, we started 2018 expecting approximately 3% growth inflation, excluding key commodity costs, with savings programs expected to offset gross inflation. We ended the year with approximately 3% inflation, net of savings, specifically driven by higher supply chain costs and low operational savings in United States. There is no question we are disappointed that profitability did not ramp up with consumption gains as anticipated. We are overly optimistic on delivering savings that did not materialize by year-end. For that, we take full responsibility. And we have taken steps to ensure this does not happen again by touching planning process, procedures and organization structure. In the end, we see three takeaways from 2018
David Knopf:
Thank you, Bernardo, and hello, everyone. As we show on Slide 3, while our overall performance fell short of our expectations, the year-on-year drivers are straightforward. Consumption-driven growth, negatively impacted by cost inflation, net of savings in the U.S., with tax savings offsetting lower EBITDA, higher depreciation and interest expense. From a trend perspective, there are a few important details to highlight. On the top line, consumption-driven growth momentum continued to build through Q4. For total Kraft Heinz, Q4 volume/mix growth was 4%, with growth in every reporting segment, driven by innovation, marketing, white space and go-to-market investments and led by improved consumption in a vast majority of U.S. categories. Total company Q4 pricing was down 160 basis points, including 80 basis points from key commodity pass-through in the U.S. Also note that the sequential decline in pricing versus Q3 was accentuated by a deceleration in contribution from price in our Rest of World segment. And regarding U.S. pricing trends, as Bernardo mentioned, we were happy with the returns and results on this front. To provide more context and adjust for program timing, it's useful to understand the key drivers of U.S. pricing from a second half perspective. U.S. pricing in the second half of 2018 was down 2.4 percentage points, with 1 point from passing through lower key commodity costs. So U.S. pricing, net of key commodity impacts, was down 1.4% in the second half. Out of this, 40 basis points of the decline was primarily related to defending our natural cheese business by closing price gaps to private label. The remaining 1 point was a combination of opportunistic price investments and support of our innovation pipeline to stimulate incremental consumption with good lift and solid returns. Looking forward and excluding the impact of key commodity pass-through, we do not expect pricing to be down in 2019, either in the U.S. or globally. Moving to EBITDA. We said on our last call that we expected our EBITDA growth rate to improve beginning in Q4. While this turned out directionally accurate, Q4 constant currency adjusted EBITDA was significantly below the expectations we previously outlined. As Bernardo mentioned, this was driven by shortfalls in the United States. To be more specific, while the one-off factors we outlined in Q3, by and large, fell away as expected, anticipated savings did not materialize, particularly in our procurement area and, to a lesser extent, we had higher-than-anticipated costs in both manufacturing and logistics. Taken together, top line trends and bottom line results lead us to the key factors we considered over the past few months in finalizing our 2019 plans outlined on Slide 4, and I'll hand it back to Bernardo to start it off.
Bernardo Hees:
Now it's time for us to focus on the year ahead, what we see in front of us and how best to grow our business for the long term. Our industry has been and is likely to remain challenged on several front, continued fragmentation of consumer demand, a general lack of affordability to reinvest in brands, retail competition where assortment is likely to grow in importance and, finally, in the short term, ongoing cost inflation. Given our savings shortfall and the high inflation we're seeing, we could focus on maintaining or expanding margins but risk forfeiting commercial growth and market share. By slowing our pace of innovation and channel development, focusing on marketing efficiency versus incremental marketing presence and compromising talent development at a critical time, we have not and we will not. We are choosing to focus on improving our long-term growth trajectory and returns by
David Knopf:
I'll start with our financial expectations going forward on Slide 6. Regarding top line, we are now well positioned to continue organic net sales growth, driven by incremental consumption gains. This will reflect volume/mix growth from innovation, distribution and whitespace initiatives and pricing actions that balance cost inflation and our market share objectives. On pricing, note that we exited 2018 at strong levels of merchandising support and distribution. And price gaps are currently in a better place, so we do not expect pricing to be a drag year-on-year for 2019 as a whole. In fact, our U.S. business recently announced list price increases that are scheduled to take effect late in Q1. From an organic growth perspective, in the very near term, Q1 is likely to decline versus the prior year due to unfavorable trade timing and a shift in Easter-related shipments to Q2 this year from Q1 last year, trade timing in Canada, comparisons with a very strong winter soup season in the U.K. and destocking in Asia Pacific. For the year, we are targeting positive organic net sales growth, with commercial gains partially offset by price elasticity. And on a nominal basis, a combination of currency headwinds and divestitures is likely to result in a 3 to 4-percentage-point headwind to net sales. Regarding profitability, we fully expect to maintain industry-leading margins. At the same time, we think it's prudent to begin the year by properly level-setting expectations. To do so, as a one-off for 2019, we are breaking with our established guidance practices and setting a range for expected adjusted EBITDA of $6.3 billion to $6.5 billion for this year. This includes
Bernardo Hees:
Thank you, David. Before we take your questions, I think it's useful to put our progress to date, our plans and priorities as well as our expectations beyond 2019 into context. When we put Kraft Heinz together in mid-2015, our focus through 2017 was clarity on necessary product renovation and supply chain integration, taking out costs that drops no benefit to our consumers, establishing retool and routines, and testing and learning new tools to adapt to a rapidly changing environment. Beginning in 2018 and into 2019, we'll focus on leveraging our industry-leading margins to establish key growth pillars through innovation and whitespace expansion, accelerate the global deployment of advantage capabilities across all channels and geographies and now more actively managing our portfolio for better growth and returns. From 2020, we expect to see growth on both the top and bottom lines, as the full leverage of our advantage brands, cost structure and investments flows to the P&L. So to summarize, we have continued to invest and focus on building our highly scalable operational model, to position ourselves for sustainable organic growth and returns and doing so at the time when the need for industry to modernize and consolidate is more evident than it was 5 or even 3 years ago. Now we will be happy to take your questions.
Operator:
[Operator Instructions]. And our first question will come from the line of Andrew Lazar with Barclays.
Andrew Lazar:
I guess, I'll kick it off with you mentioned, I think, David, that you thought that there was an opportunity for greater strategic advantage, I think, were the words you used for greater divestiture activity today than previously. I was hoping to get a little more clarity on what you mean by that. Is it a matter of just simply strengthening the balance sheet because you see more opportunities for more transformational deals now than you did before? Is it that valuation opportunities on those potential assets for sale are greater than maybe what you would have expected previously? I'm trying to get a better handle on that.
Bernardo Hees:
Andrew, it's Bernardo, let me take this part of the question. I think we're seeing a large [indiscernible] in the industry. And we are going through commercially a good momentum, right, with acceleration in consumption, in share gains, in volumes, right? Also true that you're coming out of the integration, we know more about the categories and the competitive advantage of each one of our brands than ever before. So with that in mind, our decision here was to execute the strategy on deleveraging faster so we can better position the company for future consolidation, right? As usual, we reward more things than we're actually doing. But as we did in the second half of last year, we did divestiture of India Beverage and the Canadian Natural Cheese business. I think the good framework for the things we're looking today, and that's exactly the point you are right now.
Operator:
Our next question comes from the line of Bryan Spillane with Bank of America.
Bryan Spillane:
I guess, two questions, or two points, I guess, related to the, I guess, the build from -- through -- from the end of '18 through getting back to growth in 2020. One is just how much incremental investment is contemplated in your 2019 plan? So how much more are you spending in addition of -- in terms of what you stepped up in 2018? And then, second, the visibility in your business has not been very good. I think we've experienced that here in the second half. So I think it would be really helpful if you could provide a little bit more color in terms of sort of how you see a bridge to actually getting to some growth in 2020.
David Knopf:
Bryan, thanks for the question. This is David. So let me step back for a second and I can break down our 2019 outlook a bit more and get a sense for our EBITDA expectations year-over-year. So overall, we expect gains from consumption growth to be in line with the stepped-up spending behind our initiatives. So really, the main drivers for the expected EBITDA decline year-over-year are a few factors
Bernardo Hees:
Bryan, just to add to what David just said to the numbers, we're seeing a strong consumption-driven growth in our business today that we plan to accelerate. And the base we're assessing for 2019 get us to the right metrics and KPIs in all our key investments, marketing, innovation, supply chain, channels, digital. So with that base, we are very confident as we grow the business in 2019 and '20, that EPS and EBITDA grows together with that perspective.
Operator:
Our next question comes from the line of Ken Zaslow with BMO.
Kenneth Zaslow:
I have one question. What are the key changes that will take place to change the planning and execution of the savings so we can become more -- so they can become more reliable and kind of put it into a better action? Are they going to be management changes? Is it going to be a change to the methodology? Oversight? Can you talk about that?
David Knopf:
Ken, thanks for the question, this is David. So again, let me step back for a second and kind of walk through our Q4 performance versus our original expectations to provide a little more context, and then I'll hand it over to Bernardo to provide a little more color on what we're doing differently to make sure this doesn't happen. On the Q3 call, we did expect Q4 EBITDA growth to improve sequentially, as I talked about, versus the 14% year-over-year decline we saw in Q3, okay? And that assumption was based off of the fact that we expect the transitory headwinds and one-offs in Q3 that would fall away, which would effectively bring our run rate growth to more of a high single-digit decline year-over-year. And then, on top of that, we expected savings to accelerate, leading to a significant sequential improvement from Q3 to Q4. Obviously, in the end, the transitory one-off factors did fall away as expected, but we had 3 negative impacts in the quarter that we didn't expect
Bernardo Hees:
Ken, I think it's a very fair point, and even though we're disappointed with the miss, that's pretty much focused, like David said, in the supply chain operations in United States. We did took several actions to not allow this to happen again, right? Actions in the planning process, in organization structure and position ourselves to make sure our savings curve really match, right, the timing and the effectiveness for the year. So even though we understand the reasons of the miss, and we saw in the Q4, higher cost and more volumes coming through the pipe. And we could not offset to timing of our savings curve, we did took actions, process, planning and structure to not repeat that again.
Operator:
And our next question comes from the line of Dara Mohsenian with Morgan Stanley.
Dara Mohsenian:
First, just for clarification, can you provide a bit more detail on the circumstances behind the SEC subpoena on the procurement side? It sounds like it originated externally as opposed to finding something internally. So just curious for the circumstances there. And then, on the pricing front, you mentioned increases in the U.S. by the end of Q1. Can you give us a rough idea of what percentage of your business that represents? And given we've seen the price gap move up versus private label in a lot of your key product categories in the U.S. over the last few years, do you think there might need to be a broader reset of price gaps at some point, particularly with the market share momentum we're seeing at private label?
David Knopf:
This is David. Thanks for the question. So I'll answer the first part of your question and then hand it over to Paulo to U.S -- pricing in the U.S. So the company was notified by the SEC regarding an investigation into the company's procurement area. Following this, we conducted a very thorough internal investigation with the support of an independent law firm and accounting firm. And we determined that we should have recorded $25 million in prior periods, which we booked in Q4 2018. And to put into context, that compares to our overall procurement spend of over $11 billion, which excludes big 4 commodities spend. So this misstatement was not material to our current or prior year financial statements. And finally, we did implement several improvements to internal controls and took remedial measures to mitigate the likelihood that this happens again. So with that, I'll hand it over to Paulo to address pricing.
Paulo Basilio:
Thanks, Dave. Let me start from the -- answering the private label question and then we move to the 2019 pricing. Why we're seeing the private label expanding and it's doing so at a more -- we are seeing this happening at a more restrained pace, around 0.2 points of share in Q4. It was a material step down from previous quarters that we're seeing. And we are seeing the most pressure in areas where low commodities, excess capacity and retail competition come together, mostly now in some subsegments of our cheese portfolio. In natural cheese, we see also the retailers have used price matching to drive traffic, and being able to invest back, that was part of our price investment we've had in the second half to narrow the price gaps. And after that, we saw branded and private label share starting to stabilize. So again, we're always monitoring the value proposition of the market and continue to innovate and differentiate our brands and products on that matter. When you think about 2019 pricing, we already have announced our pricing. We did an analysis in terms of to define the right part of the portfolio that we are pricing, being very conscious about the balance between sales and cost while still providing the best value equation and helping to drive category growth. And we are seeing, we already announced, this thing is going to take effect in Q1. And we expect overall -- our overall pricing to turn positive over the course of '19.
Operator:
Our next question comes from the line of Ken Goldman with JPMorgan.
Kenneth Goldman:
Bernardo, as you know, one of the bare thesis over the years on the 3G philosophy has been that, I guess, the intense cost-saving efforts will, over the long run, sort of erode brand equities. And I realize you've had a better top line lately, but one could argue, it took a $300 million spending infusion to get there. And I think, more importantly, you took a $15 billion write-down on 2 of your biggest brands, Kraft and Oscar Mayer. And to me, that literally means the brand equities there aren't what they used to be. So when investors are looking at the consistent financial disappointments at Kraft, maybe even bringing the eye into the discussion. And if they ask why -- if the 3G belt-tightening strategy goes too far and if it damages brands, is there at least some evidence starting to point to yes there? I'm just curious for your thoughts on that.
Bernardo Hees:
Ken, let David talk about the impairment here that you just mentioned. Then I come back here to talk about the model that what is implicit in your question here. Thanks for that. David, can you start?
David Knopf:
Thanks, Bernardo. So in terms of the impairment, the write-down was primarily reflected -- it reflected revised margin expectations and this was for really 3 businesses of ours
Bernardo Hees:
Ken, look, we still believe strongly that our model is working and has a lot of potential for the future, right? First, let's remember, we continue to be rated with leading industry margins, right? And now, we are growing, right, at the same level as the top-tier companies within similar portfolio, right? So that's very important to put in perspective. Second, the miss we had, and we're acknowledging here properly, has been focused on operations, supply chain, United States. The commercial momentum -- consumption growth continue to accelerate rightly so. With the investments that we're doing since 2018, now 2019. We can say we have the right base to be growing, through consumption, volumes and share, at the same time, maintaining high leading margins to the industry. Into 2020, like David highlights to their alternate numbers, right, we do believe to that base, we are going to be in a very solid position to be growing top line and bottom line. Not only that, we are working more actively the portfolio. And now, with the reduction of the dividend, allows us to have more flexibility in our balance sheet to really deleverage faster and position ourselves to more consolidation in the future that we believe is necessary and will happen with that model. And so we are confident in the things we're doing, even though we acknowledge, we did have the miss in the fourth quarter, like highlighted by David.
Kenneth Goldman:
Can I ask you a very quick follow-up? David and Bernardo, thank you for that, that's helpful. David, I think you mentioned that it was more of a short-term, like the last couple of quarter issue with the 2 brand and maybe discount rates have risen. The companies generally don't take write-downs because recent performance was bad and because discount rates have risen. Isn't there something broader and longer term that usually leads to these kind of impairments?
David Knopf:
Yes, that's a great question and thanks for that. Just to be clear, by far and away, the majority of the impairment, which was really concentrated in these 3 businesses that I mentioned, it was, by far and away, driven by the second half performance and the new level of margin and profitability that we're talking about versus what it was before. So the margin profile and what we established in the second half was really the key driver behind the impairment.
Operator:
And our next question comes from the line of David Driscoll with Citi.
David Driscoll:
I just had a couple of questions, but I think they're reasonably short. Can you give us some sense of the size of the assets that you wish to sell that haven't been announced? And would it be something like on the magnitude of 5% of the revenue base? And then, I had a question about the savings programs. I think you made a statement, David, in your script that in the forecast, the savings programs had been "pushed out." So I'm a little confused as to kind of why that's happening and why can't you achieve the internal savings at the same time that you're generating the revenue performance? And then, related to that, if you didn't hit the savings that you expected in the fourth quarter, don't those savings programs show up in like the first quarter of '19 or second quarter of '19? I mean, I don't think there's -- they shouldn't disappear but it feels like, within the guidance, that they did, and I just maybe don't understand what's happened right there.
Bernardo Hees:
David, it's Bernardo. Let me drive the first part of the question. We're not discussing here size or our soul. What you're saying is that we will work our portfolio to strengthen our balance sheet as we're doing the dividend to have more flexibility for future consolidation as we see it. As David said, our objective is to deleverage, right, to 3x in the middle term at a faster pace than we're doing today. With that, and the knowledge you have of the portfolio today, with our competitive advantage by brands and category, allows us to be in a very good position to understand the magnitude that what we can do or we cannot do. I don't want to elaborate more than we are doing right now. With that, David, can you open again the '18 and '19 to clarify here to David?
David Knopf:
David, this is David. Thanks for the question. So on the savings side, we were overly optimistic on our ability to offset significant inflation in the quarter. And again, that drove a significant part of the miss. So this savings miss was really a combination of 2 things, under-delivery from supplier negotiations and delayed manufacturing projects. And to give you a little bit of color on what some of those projects were like, they included line optimizations, yield improvements and assumed even better performance on some of our footprint plans that we discussed previously. So because of this miss, as Bernardo said, we took significant action to address our processes, planning and structure internally and simultaneously have spent a lot of time and focus really revisiting our savings projects and we replanned. As a function of that, our savings curve is being pushed out as we implement those changes, as we revisit our savings programs going forward. So that's really what's driving the delay in the savings curve, and that's embedded in my 2019 expectations.
Operator:
And our next question comes from the line of Jason English with Goldman Sachs.
Jason English:
Your guidance for next year suggests that the majority of the synergies you realized on consolidating Heinz and Kraft will have effectively been wiped out. In that context, I'd love to hear your thought process or rationale on continuing to pursue a strategy of consolidation. Where do you see the value creation coming from? This would certainly suggest that maybe there's not as much opportunity as some of us maybe once envisioned.
David Knopf:
Thanks for the question. This is David. So since the merger, EBITDA has been held back by more than $1 billion versus what we had really kind of set out for. And within that, we had nearly $0.5 billion of costs that we put back into the business, okay? These are costs that are different and independent from the cost that we took out in the integration, right? So most of the synergies and the integration savings that we captured were nonconsumer, noncommercial-related cost savings, okay? So the synergies that we realized are very much intact. The costs that we put in are squarely within different areas, and we're putting costs in that are consumer-facing and drive commercial growth, okay? So these are things like expanding our innovation pipeline, our go-to-market infrastructure in the U.S. and international, our digital and e-commerce capabilities. And while there's a significant amount of investment we put behind us, we are starting to see the returns, which is why we're growing in the second half. On top of that, we also had significant amount of FX headwinds that also affected our sales and EBITDA trajectory. And then, finally, the inflation and the inability to executing it to the saving curves as we talked about that. With that, I'll hand it over to Bernardo to address it as well.
Bernardo Hees:
Jason, I actually was -- as Dave said, the investments we're doing and the things we're doing are not correlated to the savings we got to the merger. That is still here, and we are guiding more as the year goes. I actually would say the opposite. I think we are more prepared in the capabilities and we're more ready for industry consolidation to better performance in the future than we were 2, 3 or 5 years ago. To that sense, I think we're having more firepower with a better balance sheet profile is important.
Operator:
Our next question comes from the line of Michael Lavery with Piper Jaffray.
Michael Lavery:
Just wanted to understand, you mentioned your -- that you should be measured on organic growth, and that hasn't come through the way I think people might have expected. But I think there's been forgiveness around that because you are deal guys and [Technical Difficulty] about the outlook.
Christopher Jakubik:
Michael, I'm sorry, you faded a bit there. We didn't quite hear the...
Michael Lavery:
Deal-driven but...
Christopher Jakubik:
Michael, could you repeat the question? You kind of faded there a little bit.
Michael Lavery:
Yes. Sorry. No problem. You've said a couple of years ago that you should be measured on organic growth for your business, and that obviously has had some struggles. You're also known as deal guys but we haven't seen a deal yet either. Can you just help us understand why somebody should be excited about the prospects from here? Is it a deal that you know you can get done? Is it organic growth or is it a combination?
Bernardo Hees:
Lavery, it's Bernardo again. Look, I think, if you see the second half performance of our commercial initiatives and returns of our investment, it's going to see a very positive scenario in that sense, right? We're having volumes, consumption and market share gains in the vast majority of our categories. Even categories that have been declining for quite some time are seeing a momentum, right? And we do know there is more to come. Not only that, even with the miss of the fourth quarter, we continue to operate at industry-leading margins, and we think the 2019 base that David just highlight is a base we can grow sales and EBITDA going forward. With the actions we're taking on dividend and the work we're doing in portfolio, it remains to be successful and we are confident we can be. We will have a balance sheet that's more flexible and more prepared for future consolidation. So in that sense, I think the commercial momentum is happening. In that sense, I think even with the miss in U.S. operations, we still have the base of the margin here that allows us from this base to build 2020 and beyond and the balance sheet flexibility for future consolidation for us to be a consolidator if the industry goes our way.
Operator:
Our next question comes from the line of Rob Moskow with Crédit Suisse.
Robert Moskow:
Bernardo, I had a question about the supply chain. It was a -- you had very poor order fill rates. I think, a year or 2 ago, you had issues in frozen potatoes, you had issues with sliced lunchmeat. And now, this year, we're having more supply chain issues. And the commentary that there's some cost savings going on in the supply chain, I'm still, I guess, uncomfortable with it because it indicates that maybe you need to try to make it more efficient. It sounds like you need a bigger investment in the supply chain. Maybe you need to expand the footprint, increase flexibility and increase capabilities. Is there going to be a big dollar investment in people and in the footprint that's necessary as part of this rebase?
Bernardo Hees:
Thanks, Rob, for the question. No, actually, I think it's important to understand what did not happen in the fourth quarter was this ramp-up of the savings, right? We are in the same level as the third quarter. And actually, let me put perspective a little bit to what you said. We came into 2018 as one of the best service provider in the industry. Our own time in food tends to raise. Like we said in the original highlight is really now at top quartile worldwide. So in that sense, the whole investment in footprint, right, capacity and service is already behind us. Do we have more -- we always have things to do and improve, but to the day that you're asking, it's actually the opposite. We did believe there was more saved timing on the savings curve, and that for that, we're taking full responsibility, did not materialize, and they will come to life in 2019, '20 and beyond. But there is no bigger investment in supply chain, to your point because I'm operating better or in the same level of the third quarter, with one of the best service in United States today. With that said, let me pass over to Paulo to detail the supply chain cost here in United States.
Paulo Basilio:
Rob, this is Paulo. So no, I just want to reaffirm here what Bernardo is saying that 2018 was a great year for our supply chain in terms of service. Think about the 4 pillars of supply chain
Operator:
And our next question comes from the line of Chris Growe with Stifel.
Christopher Growe:
I have two questions for you. A real quick one would be just to be clear on the $250 million of EBITDA pressure from divestitures. Does that include -- incorporate what's already happened or would also could happen going forward? And if I could just ask a second question in relation to a comment you make in the release about your return on investment being strong in the fourth quarter and the year. Obviously, if you measure that based on market share or even top line growth, that's a fair comment. But the degree of profit that it took to achieve that growth is quite significant and I think would really weigh on that overall calculation of that return on investment. So I just want to get a better sense of how you're measuring your return on investment as you call it and how do we think about that going forward, given the extreme cost in this quarter?
David Knopf:
Chris, this is David. Thanks for the question. So I'll answer the first part and then hand it over to Paulo to address your second. So the $250 million you mentioned, approximately $70 million of that is related to the divestitures that we've made to date, okay? And then, the remaining amount is really the FX headwinds that we're seeing in some of our international markets. So this does not include any future divestitures that we're considering. It only includes the divestitures that we've executed to date, the two deals that Bernardo mentioned earlier.
Paulo Basilio:
So I'm going to talk a little bit about the pricing and the return on the pricing investment that we had here. If you consider -- you think about our second half as a whole, okay, and you consider that, actually we invested 1% in price when you exclude the impact from commodity, and the 0.4% that we invested specifically to close the gaps in the natural cheese, and you see the performance in volume that we had growing almost 4%, I think it's clear to see that even though this was only -- was not the only lever of the volume improvement, you can see that we have a very strong return on this particular investment. But also it is important to say that our volume improvement was also supported with a much better service level, as we're talking, strong innovation launches, renovation and additional brand and channel support besides the high level of in-store activity and promotions that we're discussing here.
Operator:
And this concludes today's question-and-answer session. I'd now like to turn the call back to Mr. Chris Jakubik for closing remarks.
Christopher Jakubik:
Thank you, everybody, for joining us this evening. For analysts that have follow-up questions, myself and Andy Larkin will be available for follow-ups all evening and until tomorrow. And for those in the media with follow-ups, Michael Mullen will be available to take your calls. Thanks very much, and have a great evening.
Bernardo Hees:
Thank you, all.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This concludes the program. You may all disconnect. Everyone, have a great day.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. David H. Knopf - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Kenneth B. Goldman - JPMorgan Securities LLC Bryan D. Spillane - Bank of America Merrill Lynch Steven Strycula - UBS Securities LLC Dara W. Mohsenian - Morgan Stanley & Co. LLC Andrew Lazar - Barclays Capital, Inc. David Palmer - RBC Capital Markets LLC Christopher R. Growe - Stifel, Nicolaus & Co., Inc. Akshay Jagdale - Jefferies LLC Jason English - Goldman Sachs & Co. LLC Robert Moskow - Credit Suisse Securities (USA) LLC David Cristopher Driscoll - Citigroup Global Markets, Inc.
Operator:
Good day. My name is Latif, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Third Quarter 2018 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hello, everyone, and thanks for joining our business update. We'll start today's call with an overview of our third quarter and nine months results as well as our view on the path forward from Bernardo Hees, our CEO; and David Knopf, our Chief Financial Officer. Then, Paulo Basilio, President of our U.S. Zone, will join the rest of us for the Q&A session. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ materially due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Now let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good afternoon, everyone. Three months ago, we said that we expected organic growth from Q3 onwards, driven by a stronger more incremental marketing and innovation pipeline, leveraging investments in category management and go-to-market capabilities and supported by incremental merchandising spend and best-in-class customer service. Today, we believe and are confident our Q3 results show that the turnaround of our top line performance is firmly underway, not just in terms of headline organic growth, but also real volume growth. The transitory factors that negatively impacted first half sales are fading as expected and we saw further improvement in consumption trends in most countries, in most key categories. In fact on a global basis, more than half of our categories saw consumption growth in Q3. In our categories in United States, are going to a trend bend, with aggregate consumption across our categories, improving nearly 2 percentage points in Q3 versus Q2. Excluding planters club entity, they are flipping from negative to positive. Our market shares are also improving. Across the total company, Kraft Heinz is holding or growing share in more than half of our categories, including very strong market share gains in our Rest of World markets. And finally, we continue to see solid performance in non-measured channels, including e-commerce and global foodservice. Breakthrough innovation and strong in-store activity, distribution gains and whitespace expansion are coming together. Overall, while we did provide solid end market support for these activities and pricing in Q3 was down versus the prior year, it's important to note that our commercial growth is positive. Commercial profitability or the profit contribution from price, volume and mix is positive and growing. Execution is improving, and our pipeline is getting stronger, both in terms of innovation and go-to-market initiatives. At the same time, third quarter profitability was held back by several one-off factors, including commercial investments, the unfavorable impacts of bonus accrual versus 2017 and supply chain inflation as we expected, but also, by our decision to prioritize customer service as you saw volumes ramp-up and for goals, some degree of profitability in the short term. In the end, we are confident pushing commercial growth higher, given the greater visibility we have on both retailer support and consumer interest in our programming as well as below-the-line for favorability from both tax and lower-than-expected interest expenses that we see coming through. And as David will discuss, we are equally confident that profitability will improve going forward, as one-off negative factors from Q3 fall away. But before I hand it over to David, I think it's important to recognize that the commercial growth you're now seeing, and I believe that are in the path to sustainable, profitable growth, and driven by the fact that we are adapting the company with speed. And doing these two investments in both, our people and in-house capabilities. On the slide 3, we show this fixed goals from the post integration framework, we introduced early this year. During the third quarter, we continued to make good progress in each one of those areas. More important, the different investments and in-house capability we have built are now coming together for measurable, sustainable gains and making our brands more relevant than ever. For instance, look at our efforts in data driven marketing and brand building and innovation, we can see in United States that our ratio of quality impression to total impression is at 75%, significantly outpacing the industry average, (6:52) impression, I expect it to be up 9% in 2018 versus the prior year. And year-to-date, we have had $14.5 billion PR impressions versus $13.5 billion of all of 2017, all good numbers, but more powerful when you consider how these two areas come together to drive incremental gains. For instance, again in the United States, our PR campaigns to generate awareness for the launch of Heinz Mayo, not only lead to strong share gains in Mayo, but gave birth to a new product, Heinz Mayochup, which just landed of the shelves of American retailers and we will be going to the UK next. This summer, Country Time rally people to save lemonade stands contributing to the strong gains we're seeing in our beverage mix business. And now our renovate all natural Capri Sun line up is taking ongoing in-school cafeterias through the #SitTogether pledge. The data driven insights and in-house capability that drive these results are scalable and sharable across all categories and geographies. I mentioned on last call that you felt, that you had the strongest pipeline of activities in place. In our short history at Kraft Heinz and the numbers are starting to prove it. In a similar fashion, our efforts to reinvent category management by deploying tools like revenue management, assortment management and planograms are supporting and informing everything we do, as we expand go-to-market capabilities around the world. For instance, we have more than doubled our in-store head count in United States, now fully trained Kraft Heinz employees armed with insights from our category management tools are helping to drive faster product velocity. In areas, where we have greater in-store coverage we are seeing better performance in our key power windows, lower rates of out-of-stock merchandising and brand activation to display and shelving initiatives. This will help us push our total dollar velocities ahead of category average. And in both meals and sauces, our combination of powerhouse brands and optimize category management activities is driving dollar velocities 40% and 28% above their respective category average. And we have been able to push strong incremental gains with innovation like Just Crack an Egg, which in the third quarter had velocities that outperformed its entire category. The old (10:07) United States retail in foodservice, you are seeing the benefits from assortment management, as we look to expand distribution and drive incremental gains in each region of the world, while reducing complexity in our supply chain. And in the digital space, our year-to-date e-commerce sales in United States are up roughly 80%. We are capturing our fair share. And in many focused categories like snacks, nuts and condiments, we're significantly ahead of our fair share. That being said, we still see a long runway for global growth. The ability to further leverage our data-driven insight and category management knowledge and we're investing aggressively in the next generation of capabilities. These initiatives include deploying the next-generation of our Kraft recipes website, a cornerstone of our relationship marketing effort; building easy-to-use mobile technologies that learns about you and your family; recommends meal plans; and seamlessly connects you to grocers; and establishing a venture capital fund that can invest up to $100 million in emerging tech companies to further strengthen our business model. From a capability building perspective, these initiatives can improve our ability to engage consumers in an environment characterized by expanding retail channels and fast-changing shopping patterns. Finally, what make all of this come together is our effort to build best-in-class operations, as well as recruit, develop and align our people. In operations, we continue to deliver against industry-leading targets, we set for ourselves in quality, safety and customer service in all geographies where we operate. Cost is one area we are falling short this year. This is due to a combination of greater than expected cost inflation in United States, our desire to invest and protect customer service as we ramp-up volumes as well as (12:43) to delay some savings projects to avoid operational disruption. That said, we believe we have the right people, the right training and the right level of engagement to execute with excellency in all areas going forward. Specifically, our employees' recruiting remain strong with more than 85 candidates for each spot in our United States trainee and MBA program, and more than 400 candidates per spot internationally. And our vertical promotion ratios are up versus prior year showing meritocracy in action. To summarize, we feel good about our commercial performance, sales and profitability and our ability to sustain this positive momentum. We continue to build and deploy new capabilities and adapt with speed. And while we have seen and accepted more volatility in EBITDA in the near-term, we believe our investments will allow our brand to be there in a bigger way tomorrow. I will now hand it over to David to provide more color in our results and our path forward.
David H. Knopf - The Kraft Heinz Co.:
Thank you, Bernardo and hello everyone. Turning to our results on slide 4. Total company organic net sales were up 2.6% in Q3, bringing year-to-date organic growth into positive territory. This was driven by 3.5 percentage points of volume/mix growth in Q3 and bringing volume/mix to essentially flat through the first nine months. Encouragingly, this performance was driven by volume/mix growth in every reporting segment and led by consumption growth in a majority of U.S. categories. Pricing was down 90 basis points in Q3, driven by increased promotional activity and key commodity-related pricing in the United States that more than offset higher pricing, mainly to offset local inflation and Rest of World markets. By segment, the U.S. had a strong volume/mix led quarter, characterized by consumption-led growth across the majority of categories. As expected, the change from positive first half pricing in the U.S. to lower pricing in Q3 was primarily driven by combination of three factors. One, lacking carryover pricing from last year; two, increase in-store activity to support our commercial pipeline, including higher year-over-year support in natural cheese and ready-to-drink beverages; and three, passing-through recent declines in some key commodities during the quarter, mainly bacon. In Canada, while we saw solid growth in Coffee and Mac & Cheese, sales were down as anticipated from a combination of select product discontinuations, higher promotional expenses in the current year as well as comparisons with prior year limited time condiments offers and activities that were not repeated. As we mentioned on our last call, however, we do expect a solid pipeline of activities to return Canada to growth in Q4. EMEA stayed in positive growth territory in Q3 as strong growth in Southern Europe and Germany, where we continue to grow the Kraft brands more than offset some one-off headwinds in Middle East. And in Russia, where we ran into destocking activity related to World Cup-related promotional products. That said, we expect EMEA to improve sequentially in Q4 as the headwinds in Middle East and Russia fall away. And in Rest of World, in addition to the strong contribution from pricing, we've seen all year, Latin America drove strong organic volume/mix gains from a combination of pasta sauce and condiments growth in Brazil as well as whitespace expansion across the region. And this more than offset lower shipments of canned seafood and cordials in Indonesia. Moving to EBITDA. Q3 adjusted EBITDA was in fact lower than expectations we had outlined in our previous earnings call, resulting in year-to-date adjusted EBITDA now being down 7.2% on a constant currency basis. We certainly benefited from organic net sales growth. And in fact, our commercial profitability with the profit contribution from volume/mix and pricing combined, was positive. Despite all the stepped up merchandising activity we carried out during the quarter. However, several factors that we do not expect to repeat negatively impacted both EBITDA growth and our absolute level of profitability in Q3. As expected and as we outlined in our previous call, year-on-year EBITDA growth was negatively impacted by a combination of the commercial investment programs we've talked about all year, the swing from overhead favorability last year to a more normal bonus incentive compensation accrual this year, and the non-key commodity inflation we've previously noted. In addition to that, our absolute level of profitability in Q3, was negatively impacted by three factors. The first was higher than expected one-off operating costs in the U.S. from our decision to prioritize customer service, delays some saving projects to avoid disruption and buy more spot market freight during the quarter than we otherwise would, in a normal course of business. Second, was the disproportionate impact from commercial investments, particularly marketing, as we stepped up our investment levels in the second half of the year. And third, were some unanticipated one-off supply chain costs mainly in the Middle East. Looking forward, we expect both EBITDA growth and our absolute level of EBITDA margin to improve beginning in Q4. Specifically, we expect to sustain our organic top line momentum, the one-off factors that drag Q3 EBITDA down should fall away. And on top of that, we expect to see a better year-on-year balance between cost inflation and savings. Finally, at adjusted EPS, we were down $0.05 versus Q3 last year as lower taxes on adjusted earnings in the current period mitigated part of the adjusted EBITDA decline. I would also add here that for the full-year in 2018, we now expect an effective tax rate of approximately 20% versus 21% previously. And incremental interest expense in 2018 should be roughly $70 million versus the $80 million, we previously outlined. Which leads to our outlook on slide 5. I'll start by reiterating what we said before that we believe the pipeline and capabilities are now in place for us to push a more aggressive growth agenda from innovation that drives incremental consumption, to distribution gains across channels and expanding our brands into geographic and category whitespace. We continue to believe we're in a strong position to deliver organic growth for the full-year and sustain that momentum into 2019. We also expect a much better balance of top and bottom line growth going forward. 2018 has clearly been a year where results have been more or less dominated by a number of transitory issues, on both the sales and cost sides of the equation, that we do not expect to repeat. At the same time, we've essentially accelerated what would have been three years of commercial investments into 2018, push commercial grow even harder than originally planned, given greater visibility over the likely success of our pipeline. And this was largely offset by tax savings. Going forward, we feel good about our ability to continue driving commercial growth and our ability to drive EBITDA dollar growth and industry-leading margins as one-off factors fall away and the contribution from our savings initiatives accelerate. To-close, I think it's worth repeating the thoughts that we've expressed all year, that we're developing capabilities to create brand and category advantage and achieve profitable growth that we're investing aggressively now in order to see benefits sooner, and that these are the key factors shaping our near-term results into 2018 and we believe will drive sustainable profitable growth into 2019 and beyond. We think our focus on EBITDA dollars and our returned based discipline in sales, marketing and innovation will lead us well positioned to deliver top-tier organic growth at industry-leading margins. We have good visibility on considerably better post-integration cash flow. We have and will continue to strengthen our balance sheet and credit standing through both de-risking and other activities such as divestitures of non-core assets when consistent with our strategic framework as we recently announced. And our ability to continue building brand and category advantage through differentiated capabilities will not only be a key enabler, but will make two plus two equal more than four in the event of a transformational deal. Now we'd be happy to take your questions.
Operator:
Thank you. Our first question comes from the line of Ken Goldman of JPMorgan. Your question please.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. Thank you so much. Wondering if you can help us quantify the magnitude of what you would consider one-time or non-recurring cost in the P&L. There is a lot different costs, there is a lot of different things that drag down your EBITDA this quarter. I think some of them like marketing probably don't go away, some of them like maybe the customer service issues maybe do go away. I'm just trying to get a sense of that, because it's difficult to maybe model ahead unless we have a better understanding of sort of what just happened.
David H. Knopf - The Kraft Heinz Co.:
Hi, Ken, this is David. Thanks for the question. So, as I break this down for you, I think the first thing to reiterate here is commercial profitability for Q3 or the profit contribution from vol/mix and pricing combined was positive, okay? Which is good considering all the growth initiatives and stepped up merchandising activity that we had in the quarter. So, we're very happy with that. Beyond that, there are really four main drivers of the year-over-year decline, many of which were one-off in nature. So first, we have the stepped up commercial investments that we previously outlined, with Q3, seeing the heaviest quarterly impact within the year. Second, you have the swing from overhead favorability we mentioned last year to more normal incentive compensation accrual this year, so that is one-off in nature. Third, we had additional cost inflation that we previously noted, however the impact was worse in Q3 from our decision to prioritize customer service, as our volumes ramped up through the quarter, which in turn led us to delay certain supply chain savings projects and also by more spot markets freight than we otherwise would have. So, a lot of those factors were in fact kind of one-off in nature for the quarter. On top of that, we had some unanticipated one-off supply chain costs that were mainly related to the transition of the Middle East business to our European business. All that to say, we're not going to provide precise numbers around it but we expect both EBITDA growth and our absolute level of profitability to improve significantly beginning in Q4 and into next year versus what we saw this year and in the first half.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. And then can you – as a follow-up, just the prioritizing of customer service is a headwind, can you just walk us through what that means in practical terms? I'm not quite sure I understand in this case.
David H. Knopf - The Kraft Heinz Co.:
Yeah, sure, Ken. This is David, again. So I'd say some of the savings projects that we anticipated for this year were very much variable cost in nature, so things like yield and variable labor. So – and this is versus fixed cost that we've captured over the last three or so years. So we decided to delay some of those productivity initiatives that we're executing across our factories. And this is really to ensure that there is no disruption as volumes ramped up in the quarter and ramped up more than, frankly, we had expected. On top of that, the additional volume that we didn't anticipate above and beyond what we planned for came at an additional cost and a lot of those costs are logistics or freight related.
Kenneth B. Goldman - JPMorgan Securities LLC:
Thank you.
Operator:
Thank you. Our next question comes from the line of Bryan Spillane of Bank of America. Your question, please.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hi. Good afternoon, everybody. Two questions from me. One is just a follow-up to Ken's question. I think on the last earnings call, the expectation was the EBITDA split for the year would be roughly 50-50, first half, second half. So given that we missed by, I don't know, about $100 million or so in the quarter. I guess the question is, is the split for the year now more like 49-51? Or is the split different? Just trying to get a sense for kind of where things stood relative to maybe where you're fourth quarter expectations were. And then I have a follow-up.
David H. Knopf - The Kraft Heinz Co.:
Hi, Bryan, thanks for the question. This is David, again. So as we said in the last call, as you pointed out, and as we said today, we do expect both EBITDA growth and our absolute level of EBITDA margin to improve in the back half and further improve in Q4. And this is based on the sustained organic top-line momentum that we're seeing, the one-off factors that I talked about that drag EBITDA this quarter which will fall away next quarter, and a better year-on-year balance between cost inflation and savings. Relative to your specific question that we talked for the last quarter, I think given the unexpected one-off factors in Q3 that we experienced, it may be difficult to get all the way back to the 50-50, first half, second half, (28:32) EBITDA that we targeted. But we should see a very good sequential improvement into Q4.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. So order of magnitude, it's around that $100 million sort of miss in the quarter is sort of the one-off piece that you may or may not be able to close the gap on?
David H. Knopf - The Kraft Heinz Co.:
Yeah, I think around that range would be appropriate.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. And then just one other question in terms of asset sales. I guess the asset sale in India. is that sort of indicative of the larger sort of strategy of maybe potentially selling more assets down the road? Just some color or some context around that as well. Thanks.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Bryan. Hees (29:17) Bernardo. Look, we – like we always said, we like our portfolio. I think each brand has its role in its specific country and region. But we do evaluate every business and brand on its own and see the returns and what we can do with that, right? In the India case, I think it was very clear for us that we didn't have really the competitive advantage in the new market and the beverage portfolio we have in the country. It could not scale, right, for the level you wanted to. (29:55) And the value we're receiving from the proceeds are really higher than we could have been doing with the business. Like you said, I think there are other things to be considered within the portfolio in general. And we always evaluate very careful on a case-by-case situation. I think an important side effect of this is really the fact that we – obviously, with the proceeds, we're able to strengthen our balance sheet, right, and give us more firepower, especially in a moment where industry evaluations are more attractive, right? And that I think is a positive in this case.
Operator:
Thank you. Our next question comes from the line of Steve Strycula of UBS. Your line is open.
Steven Strycula - UBS Securities LLC:
Yeah. Hi. Thanks for the question. So similar to the previous two, I wanted to dig into the $100 million EBITDA miss that we saw in the quarter. At what point did you realize that things were tracking below plan? How did you react to it? And can you walk us through what of that $100 million actually washes away in the fourth quarter? And then I have a quick follow-up. Thank you.
David H. Knopf - The Kraft Heinz Co.:
Sure, Steve. This is David, again. Thanks for the question. So we said that we expected Q3 adjusted EBITDA dollars to be down a greater order of magnitude than what we saw in the first half. So that gets you to more than $140 million at the start. So kind of two big factors in the quarter that took us lower than what we had originally expected. Again, we had a higher than expected one-off operating cost in the U.S. against a prioritized customer service. We delayed some of those savings projects to avoid disruptions. And we bought more on the freight market, which increased our logistics costs than we otherwise would have given the additional volume. And then on top of that, the unanticipated one-off supply chain costs. But again as I said, we expect both EBITDA growth and our absolute level of profitability to improve significantly into next quarter. But unfortunately, we're not going to provide any more specifics around the magnitude of that into Q4.
Steven Strycula - UBS Securities LLC:
Okay. And given what you've seen right now, is there any reason to think that EBITDA dollar growth can't expand in calendar 2019? I know it's early to talk about 2019, but given the inconsistency of recent performance, I think, maybe investors deserve a little bit of clarity as to how confident you feel about the sustainability of what the trends you're seeing develop in the fourth quarter. And is the tax rate sustainable at 20%? Thank you.
David H. Knopf - The Kraft Heinz Co.:
Sure, Steve. David, again here. Thanks for the question. So for 2019, we do expect a much better balance of top- and bottom-line growth going forward. In 2018, we've had a number of transitory issues that we don't expect to repeat. We really accelerated and pushed commercial growth harder given the greater visibility on the investments that we're driving and putting in the business. And then on top of that, the tax favorability which mitigated a number of these headwinds on the bottom-line. Going forward, we feel good about that balance for several reasons. Our ability to continue driving real volume/mix driven organic growth; our ability to drive EBITDA dollars and at industry-leading margins as one-off factors fall away and the contributions from our savings curve accelerate. And finally, I think our ability to build the brand and category advantages and capabilities that we've been talking about, the same thing will make two plus two greater than four in the event of a transformational deal. And then finally, with respect to your tax rate, I think we started the year a bit higher but based on further clarity on new tax laws, I think, we're really expecting to get to that 20% for the full year.
Operator:
Thank you. Our next question comes from the line of Dara Mohsenian of Morgan Stanley. Your line is open.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Hey, guys. So I just want to focus on U.S. pricing. I understand that some of the decline was probably pass-through pricing, but I'm assuming you're still down ex that or at least not up substantially, which is surprising just given the level of gross margin pressure and EBITDA pressure we're seeing here at the corporate level. So just wanted to get your thoughts around what sort of drove the sequential deceleration in pricing? Obviously, a lot of your direct and even more so indirect peers in CPG land have been talking about taking more pricing recently given some of the margin pressures in this sector. So do you have plans to increase pricing going forward? And as you look at your price premiums in the categories you compete, given they moved up over the last few years, do you think you need adjustments in those price premiums? Or are you comfortable you can get more pricing going forward? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Dara. This is Paulo. Thanks for the question. So when we think about the price and the profile we have in the quarter, it was really consistent with our expectations. The change from the positive pricing we had in the first half to a lower net pricing in the third quarter was primarily driven by three factors. The first one was we start lapping (35:45) the carryover pricing we had from prior year. Second, we pass through recent commodity declines, mainly in bacon. And given our strong innovation pipeline and portfolio position, we believe that was the right time to expand trial, consumption, and drive strong volume gains which we didn't (36:05). As David noted before, our commercial profitability or our profit contribution from pricing and vol/mix was solid. We believe that we have a very strong portfolio of brands with ability to price as we have been showing over the past several quarters as we've mentioned. And for your last point, and you look forward to the next year, for sure, price will be an important lever we will consider in managing our cost profile.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Okay. And then the comment on 2019 EBITDA, I just want to be clear. You talked about a better balance. Did you mean year-over-year growth in EBITDA in 2019, just to be clear? Or are we talking about sort of level of improvement relative to 2018? I just want to be precise there. Thank you.
David H. Knopf - The Kraft Heinz Co.:
Hi, Dara. This is David, again. Thanks for the question. So, when we talk about our ability to drive EBITDA dollars, we do mean year-over-year.
Dara W. Mohsenian - Morgan Stanley & Co. LLC:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of Andrew Lazar of Barclays. Your question, please.
Andrew Lazar - Barclays Capital, Inc.:
Hi, good afternoon. Just two things from me. One quick one first. Sometimes when – I think when investors hear sort of the term spending to ensure customer service and things like that, I mean sometimes the notion comes up of, is it slotting or paying more to keep product on the shelf for retailers sort of asking for more dollars or those sorts of things. So, I was hoping you could just address that just to take that off the table if that's not the case. And then I guess more importantly, putting the one-offs and the one-off spending aside, you still did it looks like or sounds like increased sort of commercial spending, spending around capabilities, spending that's ongoing that will be in the base, if you will. And it sounded like after the second quarter that you had a pretty good read on that and obviously it increased in the third. So, really, I guess what gives you that comfort level that this is the right number and that in 2019 there's not, ultimately, the need for another significant step-up? Because we have seen some other food companies already starting to talk to 2019 and saying, hey, one year of reinvestment spending that was tax reform-led actually isn't enough to get the top-line going. It really needs to be a multi-year timeframe. So, any color on that would be really helpful, too. Thank you.
David H. Knopf - The Kraft Heinz Co.:
Hi, Andrew, this is David. Thanks for the question. So, let me take your first question and then I'll take part of your second question and hand it to Bernardo. So in terms of the costs, additional costs that we incurred, that were one-off in nature to support the volume, these were not any sort of trade or slotting cost. These were twofold. One kind of logistics, freight costs which were higher than what we anticipated given whenever we have more volume than what we planned for, you need to go to the spot market and specifically more expenses. Going forward, as we planned the higher volumes, you wouldn't expect to see those same level of cost. The second piece was actually less about cost inflation and more about our savings projects, which we chose to delay. So, in short, it was not related to anything like freight or slotting fees. In terms of the commercial spending, I think just one important caveat here. We did talk about the incremental investments this year. We did have some kind of one-off costs associated with the fact that as you release this into the P&L, it did come in higher in Q3 than what would be reflected on a run-rate basis. So there is kind of some lumpiness from the quarter-to-quarter perspective that drove EBITDA down that is one-off in nature. But that's on top of the investments that we talked about and anticipated this year. And then, I'll turn it to Bernardo to answer your last question.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Andrew. In respect of the level and thinking already about 2019, we do believe what's the right call in the beginning of 2018 to take the decision to go to the $300 million commercial investment given the benefit in the strong balance sheet we have with tax reform and so on. And this number is already in our base. So to be honest, looking to 2019, we do believe the investments we're doing now is not only for 2018, but there are significant benefits coming in the quarters to come in 2019 and beyond. I think the commercial results with the volume/mix grow especially in the United States is a good testament (41:01) to that. So as we're seeing today, I think the numbers are already in our base. We are not seeing the reason to increase that into 2019.
Andrew Lazar - Barclays Capital, Inc.:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of David Palmer of RBC Capital Markets. Your line is open.
David Palmer - RBC Capital Markets LLC:
Thanks. Just one question on pricing and promotion effectiveness, you've talked about and we've heard about your sales team making pitches for promotional changes out there with retailer customers using data to do that. It's not always easy to get retailers to change the promotions that they currently do. They feel like they know what they're going to get. And we see in these results it's tough to see the effectiveness really coming through. You talked about cheese and ready-to-drink promotions as drags on margins. So can you just speak to the traction you're getting? Maybe provide some examples or maybe some evidence of how you're getting smarter and convincing retailers to take this journey with you on promotion effectiveness? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, David. This is Paulo. I think the main driver here to see this is the comments that we saw the commercial profitability that we saw in the quarter. So, we are really comfortable and happy with the efficiencies we got in the moment that we decided to do the investments we did. So, in the start of the promo discussion, I think we are – yeah, we've been investing in revenue management strategy. We've been getting (42:50), which type of promotion to execute. And an example, I think we were very successful in the beverage promotions that we did in ready-to-drink. And all this ended up appearing in our commercial profitability.
David Palmer - RBC Capital Markets LLC:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of Chris Growe of Stifel. Your line is open.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Thank you. Good evening. Just had two questions for you, if I could. The first would just be, as we think in relation to the gross margin performance, you mentioned before David some comments about positive commercial profits. And but I was surprised with the weakness in the gross margin. So I want to make sure I understand some of those unique factors, how they would've affected gross margin versus, say, SG&A. I felt like some of those were could have gone either way. Do you have any color on that you can provide?
David H. Knopf - The Kraft Heinz Co.:
Hi, Chris. This is David. Thanks for the question. Yes, so, we did see both gross margin and SG&A increase into that way on EBITDA margin. Again, driven by the same factors that I talked about with the higher-than-expected supply chain cost in the U.S., okay? So more related to operations side. Disproportionate impact from the commercial investments that we made, which is going to be on the SG&A line. And then unanticipated one-off supply chain costs from the Middle East that we moved to Europe. And that will be more of a gross profit, gross margin impact. But again, as many of these one-off factors fall away, we would expect to see the dollars and the profitability improve significantly in Q4 and going into next year. And that's going to be across both gross margin and SG&A.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Okay, thank you for that. And then just a question in relation to your U.S. sales, you had obviously very strong performance there, volume driven. I don't see that level of growth in the measured channels. But I wonder if you could say is there anything unique that's helping boost the U.S. sales in this quarter, being new products, that kind of thing? Or maybe also how your unmeasured channels performed in the quarter to help kind of round up that performance for the U.S.?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Chris, this is Paulo. Thanks for the question. We estimate that our underlying consumption growth in Q3 was roughly 1.3% across all retail channel splits and service. This excludes the Planters and club where we lapped shipment loss in July. The strong trends (45:22) we saw in first half was pretty much driven by frozen, snack nuts, beverage, meats and sauces businesses. The other drivers in Q3, if you go for Q3, were a combination of inventory shift and timing of (45:38) prior year. Net-net, these other factors added roughly 50 basis points to authentic growth in Q3.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you very much for that.
Operator:
Thank you. Our next question comes from the line of Akshay Jagdale of Jefferies. Your line is open.
Akshay Jagdale - Jefferies LLC:
Thanks for the question. Wanted to delve into this time you've been using commercial profitability. Can you just talk through like, what is included in that number and why is that a good measure of sort of the ongoing profitability of the business? That would be helpful, and I have a follow-up.
David H. Knopf - The Kraft Heinz Co.:
Sure. Akshay, this is David. Thanks for the question here. So, in terms of the commercial profitability, as we look at it, we define is as the contribution from pricing and vol mix, okay? So EBITDA together. And this is before things like investments and inflation on the business. Now, the reason that we're calling it out is because we think it's important to understand that even with the lower negative pricing year-over-year, the significant volume pickup that we had that was significantly positive leading to organic growth, was positive on EBITDA and not negative. That being said, we're still seeing inflation and we need to address the inflation in the business, which in the near term we're managing with our savings curve. And going forward we'll evaluate other levers like price.
Akshay Jagdale - Jefferies LLC:
Got it. So in other words, I mean when the market's seeing pricing down and profits down, they're assuming you've got the profit from taking pricing lower, right? And what you're trying to say is that's not what happened basically?
David H. Knopf - The Kraft Heinz Co.:
Yes, Akshay. The key point here is that, profitability on a dollar perspective actually increased in despite negative pricing because our volume mix was so strong in the quarter, which we are very happy with.
Akshay Jagdale - Jefferies LLC:
Got it. I'll pass it on. Thank you.
Operator:
Thank you. Our next question comes from Jason English of Goldman Sachs. Your question, please.
Jason English - Goldman Sachs & Co. LLC:
Hi, sorry about that. Can you guys hear me?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Yes.
Jason English - Goldman Sachs & Co. LLC:
Awesome. A little phone malfunction here on my end. I wanted to come back trying to sort of unpack the drivers of the decline from a slightly different angle. Looking at the EBITDA year-on-year decline in the U.S., it's been accelerating obviously at least another $100 million-plus of year-on-year erosion this quarter. It sounds like that's predominantly driven by these onetime factors, right, as well as maybe a little bit of bonus accrual?
David H. Knopf - The Kraft Heinz Co.:
Hi, Jason, this is David. Thanks for the question. That is correct. So the same factors that I outlined on a global basis are very much the drivers for the U.S. year-over-year and a big piece of that is going to be the bonus accrual that were lapping from prior year has an impact in our year-over-year growth. And then the other items were more related to our kind of current year margin profile, all of which together is why we feel confident that we'll see that sequential improvement into Q4.
Jason English - Goldman Sachs & Co. LLC:
And maybe you can help me size the bonus piece thing because if I look at $100 million, I hear you on marketing, geez, with the amount of marketing you spend in the U.S. an incremental $10 million will be a really high percent. So it's hard to see that incremental marketing is a material driver. And it's difficult to wrap our head around the logistic side being another $100 million or so that it would kind of had to be the bridge there. So maybe I'm not just fully appreciating the magnitude of this bonus accrual. Can you contextualize that for us with some real numbers?
David H. Knopf - The Kraft Heinz Co.:
Hi, Jason, this is David. So unfortunately we can't provide specific numbers on the bonus and some of these other drivers. But what I'd say is, the bonus is quite a large driver in the year-over-year delta as you can imagine the magnitude, the variable compensation that we have. On top of that the operational costs are also quite significant in the quarter, both the logistics costs I talked about as well as the savings projects that we didn't anticipate in Q3, but we're ready to execute at the right moment. And then finally there was a supply chain cost that we talked about related to Middle East and Europe. So, I think there are a few different components. The two largest I guess I can go ahead and say are the bonus and the higher operational costs that we talked about.
Jason English - Goldman Sachs & Co. LLC:
Okay. I had to try. Thanks.
Operator:
Thank you. Our next question comes from the line of Robert Moskow of Credit Suisse. Your line is open.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Hi, thank you for the question. I thought that your shipments in the U.S. were shipping slightly above the consumption that we were measuring in Nielsen. Presumably, I think it's because you're getting more shelf space. But I tried to find that in Nielsen data and I couldn't really get it. Maybe it's on a lag. Can you speak a bit about the shelf space that you might have gained from all these new product introductions? Are you seeing it in your tracking data? And also are you taking steps to make sure that you're not causing an environment where maybe there could be an inventory de-load in fourth quarter, which has happened before but maybe not with all these new products? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, this is Paulo. So, again if you think about the breakdown between the 1.8% growth, 1.3% is coming from what we're seeing is underlying real consumption in Q3. The other 50 bps is the volume effect of that I mentioned about combination of timing of to expand an inventory shift (51:47). So the real consumption we see for the business is 1.3%. And this is pretty much a combination of a management channel's growing around 0.8% and un-corporate channels, including foodservice growing another 50 bps. So that is how we're seeing our consumption happen. So, we are very happy, confident with the consumption improvement. We are seeing this in Q3. We're also seeing this in Q4. So we're seeing our real, as I said, underlying consumption growth in Q3 in the level of 1.3%.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of David Driscoll of Citi. Your line is open.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Great. Thank you so much and good evening. So just wanted to confirm, Paulo, I think you said that shipments in the quarter were ahead of the consumption including the unmeasured channels. Is that correct? And then will that reverse out in the fourth quarter?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
No. No. What I said now is that our underlying consumption overall is around 1.3% growth year-over-year. And this 1.3% is a combination of measured channels 0.8% growth plus 50 bps coming from other unmeasured channels including foodservice.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Okay. A follow-up on the bonus question. So in most companies when we see companies miss profit targets, usually the bonus accruals are – they go the opposite way. There's not more bonuses. There is less bonuses. Why is it working that way here? I just don't understand something. And then I just had a final question on market share. Can you give us some sense on your read on Kraft Heinz's market share movement across its major categories and major geographies? It's a big picture question. A lot of companies have some nice simple metrics to give us an understanding as to whether or not you're gaining or holding share in certain percentages of categories. I don't know if you guys can provide that, but it would be helpful. Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Rob. It's Bernardo. In regarding to metrics of compensation, and so as we have been discussing quite some time, we are very performance driven organization, right? In our case here, since the beginning of the year we have a combination of different KPIs between top-line growth that have been accelerating EBITDA and cash flow. And we deem the strength, the variable compensation established by – with this in mind and looking at our balance sheet, our performance this year have been surpassing significant performance last year. Not in all KPIs, but in general. And that relate to our variable compensation. With that I want to ask David to take the KPI overall metric that you're requesting.
David H. Knopf - The Kraft Heinz Co.:
Sure. Thanks, Bernardo. I think a couple data points that I think Bernardo said earlier on the call. On a global basis, more than half of our categories are consumption growth in Q3, okay? And the second point to point out, I think a particular relevance in the U.S. Our categories are going through a trend then with aggregate consumption across our categories improving nearly two percentage points in Q3 versus Q2, which obviously excludes the one-off impact of nuts that we've talked about. But we've seen a sequential improvement both in measured channels, and as Paulo pointed, overall consumption. But on a global basis, more than half of our categories saw consumption growth in the quarter. Paulo, I don't know...
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
I can comment more about the U.S. What we can see is that in the first half we were losing and pretty much the same happened in 2017, we are losing around 0.6% share in our – across the portfolio. In Q3, we reduced this to 0.3%. And if we exclude the nuts business that we are lapping shipments since July, this number would go around 0.1%. So it's a significant improvement in share performance that we see in – moving – when we move through the year.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Thank you very much.
Bernardo Vieira Hees - The Kraft Heinz Co.:
And Rob, just to complement on that, I think that what makes us actually positive about what's coming because you see consumption and share in most parts of the world really improving behind the commercial initiatives and the investments, right? Where the results representing now and we believe they can be sustainable in the coming months and quarters, we'll continue to see acceleration in share, in volumes and in the commercial performance in general.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Thank you.
Christopher M. Jakubik - The Kraft Heinz Co.:
Thanks, everyone. I think we'll stop it there. For anybody with follow-up questions, Andy Larkin and myself will be available and anybody in the media with follow-up questions, Michael Mullen will be available. So thanks very much for joining us. And have a great evening.
Operator:
Ladies and gentlemen, this concludes today's conference. Thank you for your participation. And have a wonderful day. You may disconnect your lines at this time.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. David H. Knopf - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Andrew Lazar - Barclays Capital, Inc. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC Bryan D. Spillane - Bank of America Merrill Lynch Rob Dickerson - Deutsche Bank Securities, Inc. Christopher R. Growe - Stifel, Nicolaus & Co., Inc. Michael S. Lavery - Piper Jaffray & Co. Jason English - Goldman Sachs & Co. LLC Scott A. Mushkin - Wolfe Research LLC David Palmer - RBC Capital Markets LLC Jonathan Feeney - Consumer Edge Research LLC
Operator:
Good day. My name is Daniel, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Second Quarter 2018 Earnings Conference Call. As a reminder, this conference call may be recorded. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hello, everyone, and thanks for joining our business update. We'll start today's call with an overview of our second quarter and first-half results as well as an update on our 2018 plan from Bernardo Hees, our CEO; and David Knopf, our Chief Financial Officer. Then, Paulo Basílio, President of our U.S. Zone, will join the rest of us for the Q&A session. Please note that during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ materially due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Now let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good morning, everyone. Similar to our Q1 results, our second quarter results were better than we expected at the time of our last earnings call. The transitory factors that lead us to be cautious on the near-term sales played out much as expected, including the headwinds in the United States from Planters and Ore-Ida and the impact from retail inventory change in Canada. That said, we delivered slightly better net sales than expected. This was driven by encouraging, ongoing improvement in retail consumption trends in most countries and most categories as well as strong foodservice performance in a number of key countries. At EBITDA, we spoke about near-term pressures in the United States, Canada and Rest of the World from a combination of accelerated commercial investment, significant cost inflation, especially freight, as well as strong comparisons with the prior year in every region. Still, we delivered stronger-than-expected EBITDA from solid productivity gains in EMEA as well as better growth in certain Rest of the World markets. In addition, and perhaps even more important, we continued to make progress in building the capabilities and putting in place the go-to-market plans that we expect will generate top line growth going forward. Many of you have asked why we are so confident in our ability to deliver the top line and what specifically will drive it. So on the slide 3, we have laid out many of the key initiatives we expect will help us build momentum into the second half by region, by brand. In the United States, we saw consumption trends improve as Q2 unfolded, and as Planters' Club comparisons fade and as Ore-Ida and cold cuts activity and distribution improves, we're targeting top line growth in the third quarter. Our focus is on incremental volumes and mix improvements coming from new products like Lunchables, Around the World Flavorings, Oscar Mayer Plates, Just Crack an Egg, Heinz Real Mayonnaise as well as Planters where we brought back consumers' favorites, CHEEZ BALLS and CHEEZ CURLS for a limited time. In addition, we are planning stronger in-store activity as we move forward, including back-to-school, behind main-stays like Oscar Mayer, Kraft cheese, Lunchables and Capri Sun, as well as continuing Philadelphia's growth with strong holiday programs. In Canada, while the impact of tariffs on sales is still largely unknown, we continue to feel good about getting Canada back to growth track by year-end. This should come on building on the good performance we are seeing in coffee products, frozen meals and Natural Cheese Slice innovation as well as stronger merchandising behind Cracker Barrel Cheese. In EMEA, we are looking to sustain the momentum we have seen from the positive consumption tailwinds that have been driving performance to-date, including those coming from newly-repatriated Kraft and Bull's-Eye brands. In the second half, we also see opportunities for improvement for both whitespace and innovation initiatives, including Heinz in Middle East, Africa and Eastern Europe, the recent launch of Bull's-Eye Barbecue in the UK and Plasmon Infant Biscuits in Italy. And in our Rest of the World market, at some of – the short-term headwinds we recently experienced has started to fade. We expect some drivers to show towards a stronger way in the second half. These include
David H. Knopf - The Kraft Heinz Co.:
Thank you, Bernardo, and hello, everyone. Turning to our results on slide 5, total company organic net sales were down 40 basis points in Q2, sequentially better than Q1 and, as Bernardo said, somewhat better than what we expected at the time of our last call. Pricing was positive for the fourth consecutive quarter, up 1.3 percentage points in Q2 and 1.1 percentage points in the first half. In both periods, this was driven by a combination of pricing to offset local input costs in Rest of World markets and carryover pricing in both the U.S. and Canada that more than offset stepped up in-store and new product activity in EMEA. Volume mix was 1.7 percentage points lower in Q2 and two points lower for the first half due to known headwinds in the United States and Canada that overshadowed strong growth in EMEA. By segment, the U.S. was slightly better than our initial expectations. As expected, Planters and Ore-Ida had a negative impact of approximately 1.5%, and the combination of trade spend timing and Easter shift was roughly one point of headwind to Q2 net sales. Excluding these factors, underlying U.S. consumption again exceeded reported results and showed a slight sequential improvement from Q1. And I would add that consumption has continued to improve based on the data we've seen so far for July. In Canada, results reflected the anticipated combination of comparisons with prior year promotional activity that was not repeated primarily in condiments and sauces, as well as trade inventory adjustments and select product discontinuations. EMEA had another strong quarter driven by strong condiments and sauces' growth across the zone, including solid consumption gains for both the Kraft and Bull's-Eye brands. Strong gains in Foodservice in every region are also contributing to EMEA growth. And in Rest of World, while top line growth was supported by pricing, another quarter of strong vol mix gains in condiments and sauces across the majority of regions and strong growth of Complan in India were again held back by one-off factors. In Q2, this included lower sales of canned seafood in Indonesia and the truckers strike in Brazil. That said, we do expect sequential improvement in Rest of World moving forward. At EBITDA, Q2 performance was slightly better than expected, although the drivers were consistent with our expectations. Specifically, we had solid gains from productivity savings and net pricing; gains that were offset by inflationary pressures, primarily elevated freight and resin costs; as well as costs associated with our aggressive commercial investment agenda. And in adjusted EPS, we were up $0.02 versus Q2 last year, driven primarily by a roughly 720-basis-point reduction in the tax rate on adjusted earnings. Overall, our first half financial performance was consistent with the type of start to the year we expected, if not somewhat better than expected at the profit line, and provides a solid base from which to build, which brings us to our outlook on slide 6. As Bernardo outlined, we believe things are in place for us to push a more aggressive growth agenda in the second half from a strong innovation pipeline, distribution gains across channels, as well as expanding our brands into geographic whitespace. Despite the slow start with several transitory headwinds and recent key commodity weakness in the U.S., we believe we're in a strong position to deliver organic growth for the full year, and therefore, we continue to expect that 2018 will be a year where the first half second half balance of net sales will be skewed to the second half. Our organic net sales growth is expected to begin now in Q3 with the U.S. growing and EMEA and Rest of World sustaining momentum. In Canada, with near-term risks at play, it may be Q4 until we see the turn. To support this growth and given our confidence in the pipeline of activities that Bernardo described, we're planning our commercial investments to be at the high-end of the $250 million to $300 million range we previously discussed, mainly in the form of more working media dollars. At the same time, we think it's appropriate to be more conservative in the near-term with expectations around adjusted EBITDA. And instead of the second half skew that we previously talked about, we now expect more of a 50-50 split to the year. This is driven by three factors. One is that we will be at the high-end of our planned commercial investments that I just mentioned. Two is our stronger-than-expected first half delivery. And three is cost inflation, where a number of areas have stayed higher for longer than we anticipated, mainly in freight and transportation; packaging, both resins and cardboard; as well as tariff risk currently impacting foil and aluminum costs in the U.S. and certain products we sell in Canada. Net-net, our savings curve will take more time to overcome the incremental cost inflation we expect during the remainder of 2018. So, as we assess Q3 prospects, the combination of greater-than-expected inflation, a more aggressive investment posture and difficult comparisons on variable compensation versus last year will mean that Q3 adjusted EBITDA dollars are likely to be down a greater order of magnitude than what we saw in the first half of the year. That said, we do expect our constant currency adjusted EBITDA trend to improve by year-end and gain further momentum into 2019 with productivity net of cost inflation accelerating, while the recovery in top line momentum continues. Below the line, we are still targeting adjusted EPS growth and strong cash generation in 2018. This should be aided by tax favorability where we now can expect an effective tax rate of approximately 21% for the full year in 2018. I will also note that based on successful recent refinancing activity, we now expect incremental interest expense in 2018 of roughly $80 million versus the $100 million we previously outlined. And in terms of cash generation, we continue to expect a significant step-up in 2018, despite a near-term headwind to working capital from recent termination of our accounts receivable securitization and factoring program in the U.S. To close, I think it's worth repeating the thoughts that we've expressed all year
Operator:
Thank you. Our first question comes from Andrew Lazar with Barclays. Your line is now open.
Andrew Lazar - Barclays Capital, Inc.:
Good morning, everybody.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good morning.
David H. Knopf - The Kraft Heinz Co.:
Good morning.
Andrew Lazar - Barclays Capital, Inc.:
I guess I'll kick it off with, with all of the investments in capabilities that you've been making recently, and clearly some of the renewed confidence in the organic top line growth starting as of Q3, I guess, do you feel as though this makes Kraft Heinz more willing to perhaps consider assets that may require a bit more heavy lifting rather than ones that already have better growth prospects, but would certainly come at higher multiples?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Andrew. This is Bernardo. Good morning.
Andrew Lazar - Barclays Capital, Inc.:
Good morning.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Well, let me start with the investment part of your question. We're happy that we accelerated the investments we announced at the beginning of the year, creating the capabilities that I really believe are going to stay here. You're going to start seeing the second half of this year, but are going to stay with us in 2019 and beyond, right, behind go-to-market sales teams, channels, activations, innovation, marketing dollars and so on. We always said that was one investment that we would see results in the year to come. So, we're happy with the program. And as we always said as well, we wouldn't hesitate to sacrifice a point of margin to generate accelerated growth on the top line. With that in mind, your question is given the capability we're building, now how this plays on M&A or more organic plans for the company, right? What I can say about that is pretty much what we have been saying and have been consistent for quite some time. Our framework has really not changed, right. The fact that we like big brands, the fact that we like business that can travel and international, the fact that we do like to take synergies from existing business and to reinvest behind brands, behind products and behind people. I don't think that this framework change because of the capabilities we're developing. Why I can say that with the experience we have today after being – since Heinz 2013 – five years into the industry, the knowledge on the category, the knowledge of the things that do work and things that you have seen that do not work, and so on, allows us to be much more confident where to put the money, what assets can be turned around, and things that can really be within this framework. And also true to the fact that our ability to integrate and to connect companies for a bigger scale and so on, given that you have been doing that for quite some time. And every time we have been doing better, got faster and we have a better understanding. To your question about assets, slower growth, or higher growth, and so on, I don't think that changed with what we have in mind from a framework standpoint.
Andrew Lazar - Barclays Capital, Inc.:
Great. Thanks very much.
Operator:
Thank you. And our next question comes from Alexia Howard with Bernstein. Your line is now open.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good morning, everyone.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Good morning.
David H. Knopf - The Kraft Heinz Co.:
Good morning.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Can I ask about the pricing environments in North America? It seems as though it's been pretty challenging for the last 18 months or so. You've obviously got some positive pricing that's running through now. How do you expect that to play out in the second half? And just how do you see the environment and the retailers' relationships playing out from here on out?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Alexia. This is Paulo. So again, we believe that we have strong brands. We have differentiated products. We have a strong innovation pipeline and so far we've been able to drive our brands and products in line with what we perceive to be the value to the consumer, so. But we always keep in mind it's very important to us to strike the right balance between market share, distribution and profitable volume. So this balance will play very differently in each category that we play. So today, I can say that the relationship we have with customers are going very well and a very clear connection with all of them.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
And so, do you expect the pricing to strengthen as we get into the back half? Or the price mix to improve?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Alexia, as a matter of practice, we don't forecast pricing for the future. But what we can say there, the growth that we expect to have in the second half is going to be more balanced to volume mix.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you very much. I'll pass it on.
Operator:
Thank you. And our next question comes from Bryan Spillane with Bank of America. Your line is now open.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hey. Good morning, everyone.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Good morning.
Bryan D. Spillane - Bank of America Merrill Lynch:
Just two questions related to the investment in capabilities, the P&L investment this year. I think if I remember it correctly, you're spending about $300 million, P&L dollars against it. And I guess, two things. One, is this sort of an ongoing expense, meaning will it be an incremental headwind again as we kind of move into the future? Or is it sort of a one-year step-up? And then second, if you could talk a little bit about how those investments specifically would help you. Or do they at all improve your ability to integrate acquisitions? So like the difference between integrating without these capabilities versus what it was before.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thanks, Bryan. It's Bernardo. The investments were announced. What really scaled up was a one-off, the $300 million that you want to accelerate the capability to have in the company in go-to-market, channel activation, in innovation launch platforms, and service levels with specific investments directed to specific customers especially in the United States. So that, I would say, is coming really well, creating the capability the company has for the future, not only we expect to see that already has some results in the second half of the year, but 2019 and beyond. That is, like we said before, a step-up as a one-off. Okay? Related to the second part of your question about the capabilities of integrating faster in an M&A environment, how this would happen, those capabilities will help us. I think, like I said, at the first question, the learning and the experience we have today allowed us to have very knowledge on each one of the categories and those capabilities are created when you think about revenue management, assortment management, planogram, go-to-market, breakthrough innovation, channel mix, activation in e-commerce, Foodservice, clubs, drugstores, all these kinds of capabilities, they are scalable in an organic environment.
Bryan D. Spillane - Bank of America Merrill Lynch:
If I could just follow up, David, is it still $300 million that you're spending back this year?
David H. Knopf - The Kraft Heinz Co.:
Hi, Bryan. This is David. That's correct. We talked about at the beginning of the year, commercial investments and investments in service between $250 million to $300 million, so now we expect to be on the high end of that at closer to $300 million.
Bryan D. Spillane - Bank of America Merrill Lynch:
All right. So if we're thinking about the EBITDA guide for the year even though you're having to have faced some inflation, you chose to actually spend at a high-end of the investment either way. Because of it, it's going to make sense longer-term?
David H. Knopf - The Kraft Heinz Co.:
Yes, that's correct.
Bryan D. Spillane - Bank of America Merrill Lynch:
All right. Thank you.
Operator:
Thank you. And our next question comes from Rob Dickerson with Deutsche Bank. Your line is now open.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Thank you. Good morning. Two quick questions, I guess, the first question just in cadence for the rest of the year, Q3 versus Q4. In terms of what you said about Q3 that Q3 EBITDA would be down slightly more than it was down in the first half of the year, and then we should see a pick back up in Q4, just relative to internal forecast originally from the beginning of the year, is there a change to the full year just to be clear? Or is it – so some came in a little bit better in the first half and really in Q2, but then it will be a little bit worse in Q3? Or how should we think about kind of where you are right now and how you view the full year versus where you viewed the full year at the end of 2017? That's it.
David H. Knopf - The Kraft Heinz Co.:
Sure. Hi, Rob. This is David. Thanks for the question. So in terms of the second half cadence, so I'll start with Q3. So, our profitability in the quarter in Q3 versus last year is going to be driven by three factors. So first, we expect that the swing from overhead favorability we mentioned last year to a more normal incentive compensation accrual this year to be roughly $75 million to $100 million in the quarter. Second, as noted, we plan to be at the high-end of our commercial investments for the year. So again, the high end of the range of the $250 million to $300 million I mentioned and this is to support our second half growth initiatives more strongly. And third is the fact that the additional inflation we noted is running ahead of our savings curve in the short-term. So those are really the three factors in Q3 that are going to drive that trend. Going forward in Q4 we expect our comparisons to ease and our savings curve to accelerate, although we think it's best to maintain a conservative set of expectations with regard to cost inflation. So that's why we think the year is going to look a little bit more balanced versus what we talked about earlier in the year.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Okay. Great. And then just quickly on tariffs, I think I heard you call out a few inflationary aspects of tariff effects on specific commodities. Is there some potential risk though in terms of volumes do you foresee? And just very general, it's just a very general question.
David H. Knopf - The Kraft Heinz Co.:
Yes. So in terms of tariffs, I think the point that I want to get across is given what we're seeing we want to be conservative and that drives our kind of outlook for the year. But these types of things, we're not exactly sure what will stick and for how long. So we're not going to take a stance yet on potential actions that we can take to offset those things, so I'm not going to talk about that now but I think given those factors and some of the cost inflation we're seeing in the market, again, we're going to have this kind of more conservative stance on the year.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Super. Thank you so much.
Operator:
Thank you. And our next question comes from Chris Growe with Stifel. Your line is now open.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Good morning.
David H. Knopf - The Kraft Heinz Co.:
Good morning
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Good morning.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Hi. I just had two quick questions for you. I wanted to ask first of all, if you look at this quarter, if you think of like the old PNOC, pricing net of commodity inflation, is that positive or negative in the quarter here such that are you getting pricing through given this accelerated rate of non-commodity inflation? That's my first question.
David H. Knopf - The Kraft Heinz Co.:
Sure. Hi, Chris. This is David. So I won't talk specifically on the quarter but I'd say overall for the year we continue to expect pricing relative to our key commodities to be stable. We have recently seen some key commodities come down more recently and expect that for the year. But as a matter of practice, we're not going to discuss potential future pricing actions relative to that. But as Paulo said earlier, we're confident in the strength of our brands and will continue to strike a balance between market share distribution and profitable volume as it relates to commodities.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
And so just to be clear, does non-key commodity inflation come into your thinking as you're approaching pricing? Not that you're going to tell me what you're going to do, but is that a factor you'd consider in terms of your pricing? Or (35:30) offset with cost savings?
David H. Knopf - The Kraft Heinz Co.:
Yes. So it's certainly part of the equation there. We're not going to provide color on pricing going forward. But between commodities, non-key commodity inflation, we think in terms of pricing and potential productivity initiatives to offset that.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Okay. And I had just one question as well. You've had some weight on your sales from Planters and Oscar Mayer and Ore-Ida. I think you approached much easier comparisons on that front in the second half of the year. Is that right? You get past a lot of those issues in the second half? And do those shift to growth in the second half of the year as a result of that?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Chris. This is Paulo. I think that is one of the components, as we said. We are confident that we're expecting sales to grow in U.S. in the second half. I think one component that we are seeing is that you can see that our categories are improving, our categories now are growing. And on top of that, the big headwinds in share that you were seeing, these negative headwinds, we expect them to fade. I can give examples of cold cuts, Ore-Ida, lost distribution that we have, the capacity restrictions we had. Now we have the capacity in place, so we expect to recover the distribution. I can also say that on top of that, we're going to see our – we have a strong innovation pipeline coming to the market that's already distributed – and also a much better and stronger program driving improvement in consumption. So pretty much this is the main pillars to support our expectations for growth in the second half.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you very much.
David H. Knopf - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. And our next question comes from Michael Lavery with Piper Jaffray. Your line is now open.
Michael S. Lavery - Piper Jaffray & Co.:
Thank you. Good morning.
David H. Knopf - The Kraft Heinz Co.:
Good Morning.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Good morning.
Michael S. Lavery - Piper Jaffray & Co.:
Two quick ones. You mentioned food service a couple times and I was wondering if you could just elaborate a little bit on some of your initiatives there and what the opportunities are? And how much is it white space driven that you're filling in gaps? And then just second, following up on Andrew's question a little bit, how do you handicap the ability of a brand to travel? And how do you think about that when you are evaluating inorganic growth?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Michael. It's Bernardo. With respect to food service, it has been actually a white space opportunity worldwide, not only here in the United States, that you have been growing now for the second year in a row. But worldwide has been double-digits growth, in Europe. We have seen many countries in Asia that have been experiencing growth in food service. Remember, we're building a factory in countryside at Brazil in the state of Goiás that there is a significant volume related to food service. So it has been a strategic decision from the company to create capabilities in different zones and countries to push this. We do believe our products resonate in a big way. There are some adaptations, and I think we're getting better as a company to create the right packaging and the right product assortment to understand the dynamics of this channel that are different than normal retail channel. So that has been something that has been improving in the company. We do expect that to continue in the years to come. And do expect us to get better and to be stronger in the food service channel than we've ever been, again, not only in the United States that has been more a reality for some time but other parts of the world. The second part of your question about the capabilities and how to evaluate from an M&A standpoint, remember, we are seeing that and we are doing that, taking brands from existing countries and making them on a global or a zoned stage now for some time, right? We had the repatriation of Kraft this year in Europe and Australia. I think a good example that is unfolding as we speak is the launch of BULL'S-EYE barbecue and premium sauces in UK and Continental Europe. And we're seeing Kraft being deployed now in Latin America; being launched in Brazil. It's being launched in many countries in Asia. We are seeing Planters being deployed in UK, Continental Europe, China and other countries. So we have been doing that. I don't think – and understanding the category and having a stronger brand that resonates sometimes in a country like America. In the case of BULL'S-EYE, it was very strong in Germany, and now we are making in different countries in Europe, but understanding the strength of the brand, what is the category drivers and what consumers want, I think the connection is quite there. As we evaluate new brands on the organic, for sure always there are risks. But I would say our experience today allows us to be more assertive about it.
Michael S. Lavery - Piper Jaffray & Co.:
That's great. Thank you very much.
Operator:
Thank you. And our next question comes from Jason English with Goldman Sachs. Your line is now open.
Jason English - Goldman Sachs & Co. LLC:
Hey. Good morning, folks. Thank you for the question.
David H. Knopf - The Kraft Heinz Co.:
Good morning.
Jason English - Goldman Sachs & Co. LLC:
A quick question for clarification. Did I hear you right that you're now expecting EBITDA to be about a 50-50 split, front-half, back-half?
David H. Knopf - The Kraft Heinz Co.:
Hi, Jason. This is David. That's right. We expect it to be a little bit more balanced, 50-50 for the year.
Jason English - Goldman Sachs & Co. LLC:
That implies that EBITDA, if we just kind of track with the first half, would be down year-on-year by a bit over $200 million. Last quarter, you guys guided for organic EBITDA growth, and you mentioned that first half is exceeding expectations. I'm kind of interpreting this to mean that you're lowering your full year EBITDA guidance by about $300 million. Is that wrong? And given that you've over delivered, it's really all coming in the back half. I know you've got some cost creep with some items, but you also mentioned some of your key commodities trending down. What am I missing to bridge that all the way to that $300-ish sort of million dollar difference?
David H. Knopf - The Kraft Heinz Co.:
Sure, Jason. This is David. So let me walk you through kind of the cadence of what we're seeing for the rest of the year. So we continue to have good visibility on significant productivity and cost savings initiatives for the remainder of the year and going into 2019 as well. That said, as I talked about, we're seeing additional cost inflation that in the immediate term is outpacing the savings curve, and it's just kind of two factors. So first, we have some costs that are staying higher for longer, and in some cases like freight, they're continuing to climb this year. And then second, as I talked about, we had some headwinds from tariffs as well, of which we're not exactly sure what will stick or for how long. But for those reasons, we think it's better to take a more conservative stance. At the same time, we have an opportunity to drive sustainable consumption gains from investments that Bernardo mentioned in our commercial pipeline. So again, we think it's best to kind of head into the second half with a more conservative set of expectations around near-term EBITDA dollars, especially for Q3, as I mentioned, and continue to focus on the sustainable top- and bottom-line growth going forward.
Jason English - Goldman Sachs & Co. LLC:
Okay. Thank you. I'll pass it on.
David H. Knopf - The Kraft Heinz Co.:
Thanks.
Operator:
Thank you. Our next question comes from Scott Mushkin with Wolfe Research. Your line is now open.
Scott A. Mushkin - Wolfe Research LLC:
Thanks, guys, for the (44:23) questions. So I wanted to go back to the M&A. A question I get a lot is why hasn't something happened? Obviously, we know that you guys have been out there trying to, you know, looking at different assets. I guess I wanted to take a step back and understand what you're saying, your take on the landscape both M&A clearly does matter a lot, especially with Walmart in the North American market, Walmart taking as much volume share as they are, it'd be nice to have the CPG companies consolidate a little bit more aggressively especially you guys and I'm wondering if you think there's some structural impediments to that?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi. Here's Bernardo. If I understood correct the question about there is something structure that would be in the middle of more consolidation and M&A in the industry, right? And then you relate to the Walmart example. We really don't see that way. I think the food industry is an industry that has not consolidated with the same speed as other industry. There are some reasons for that given local pace and regulations and other things, but not to the extent we have seen it. So we do believe looking mid or long-term that there will be more consolidation in the industry and we have not shying to say that we want to be a force behind this when the process happens, right? To your point about structural obstacles and so on, we don't see really any in that sense. I think again it's important in our case to be very disciplined on our approach and our framework like that has not changed. We are disciplined on price to the value creation equation. I think we have proved that over time and that's something we believe is important for the long-term value creation equation, okay? And I think also important to say, we don't do something to be happy for a quarter and then be regretting for the long-term to be apologizing for the next couple of years. When it move, we definitely move with a much longer-term view believing that something is going to make the company stronger for the years to come.
Scott A. Mushkin - Wolfe Research LLC:
Okay. So, I appreciate the answer. My follow-up question is, it just seems that and what the answers have been around pricing in kind of the back half of the year, I mean, my interpretation it's just hard to get price through. I mean, you talk about cost inflation and not being able to be offset by the underlying savings, but that's my interpretation of what you guys have been saying. Is that interpretation incorrect? And I'll yield. Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi. This is Paulo. No. I think that is a balance. It's always a balance as we've been discussing. Again, we've been able to price our brands so far but the way that we approach this is not to price to offset a specific cost. It's really to find and to strike the right balance between a profitable volume, distribution, and share. So that's our approach. At the end of the day, profitability is one of the components. It's not the only one. We see the bid is more – as what's the position that we're going to take that's going to be healthier for the business looking to this three components that we shared. But so far as we said, we've been able to price our booked volume (48:45) in line with the value that we have, that our products have for the consumer, so.
Scott A. Mushkin - Wolfe Research LLC:
Thanks, guys.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Welcome.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thanks.
Operator:
Thank you. And our next question comes from David Palmer with RBC. Your line is now open.
David Palmer - RBC Capital Markets LLC:
Good morning, everyone. You've listed a lot of reasons why sales were constrained in the first half in emerging markets, U.S., Canada, and separately you highlighted the analytics and sales investments. And to those two buckets I would add that in some key commodity categories like cheese, you've had some big volume declines. So I guess what I'm wondering is, going into the second half of the year, could you give some color about the reasons and timing for the sales recovery? Where will you see the sales improve earlier and where later? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi. This is Paulo. I'm going to speak for the last year. Pretty much the components are the ones we were sharing. So first of all, we are seeing our categories improving, so our categories are running positive today. Many negative shares that we saw in the first half of the year are fading. We have in the innovation pipeline coming and again when you see what is giving us confidence on that in the U.S. is that when you see the consumption of figures that we have for July, these already happened. We are already trading positive consumption in the month in July. So it's pretty much just the combination of improvement in the categories, the negative headwinds that we have fading, investment in innovation and better programming that is giving us this confidence by the second half.
Bernardo Vieira Hees - The Kraft Heinz Co.:
And, David, from a worldwide standpoint, we have Europe, Middle East and Africa continuing to grow with the same momentum they have in the first half of the year. We do see acceleration in Latin America especially after the strike event in Brazil in May, in June, July and moving forward we do see acceleration in some countries in Asia where you have the one-offs with the problems with fish supply in Indonesia and some inventory timing in China behind us. And we do you see a barrier sequentially performance in Canada, right, given the level of activation and innovation coming to market in the second half of the year in the country. With this picture, together what Paulo just mentioned in the United States, we feel confident about the acceleration and the connection between the investment we announced in the beginning of the year and the results you're going to see in the top-line in the second half of the year, Q3, Q4 going into first half 2019.
David Palmer - RBC Capital Markets LLC:
Thank you.
Christopher M. Jakubik - The Kraft Heinz Co.:
Great. If we could take maybe one more question.
Operator:
Thank you. And our final question comes from Jonathan Feeney with Consumer Edge. Your line is now open.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you very much for the question. I guess a little bit of a follow-up, Bernardo, you talked about to Jason English's question, when you think about – you talked about capabilities investments, and for a company that's been very, very return-focused and very successful doing so, I'm just wondering how much of these capabilities investments have a return that we can measure in 2019, 2020? And if you could, I know you don't guide for 2019 or necessarily a long-term basis, but these investments you're talking about, are these really just increases in the cost of competition versus what you might have thought on January 1? Or would you really see that maybe versus where we were thinking January 1 it's just a question of maybe profits being pushed forward into 2019 and subsequent years from these investments relative to your expectations? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi Jon. The way we see that and if you think about what we did, was not really a change on the plans we had. We knew the capabilities were there and we knew what to do. We took advantage of a better scenario we had in the United States from a free cash flow standpoint and we did accelerate the plans we had from a commercial standpoint to drive those capabilities, right? So it's not something that was new to us but the acceleration given the numbers we have been seeing in the pilots we run in 2016, 2017, allowed us to be confident about where we are deploying the capital, right? And the reason you're going to see that is because a lot of the innovation that's coming to market, Just Crack an Egg, we started in 2016, right? Planters Crunchers, Heinz Real Mayo, Capri Sun natural, Capri Sun zero sugar, pasta sauce, Heinz in Continental Europe, BULL'S-EYE in Continental Europe, Heinz and Kraft Mayo in Southern Cone and Brazil in Latin America, right? The expansion of two biscuit category and nuts category in China, right. All those things we're having time and have been developed but with the acceleration of those capabilities, understanding the category, connecting to our field teams in some countries that we wanted to expand, getting our channels right and so on, would allow us to be in a position not only in the second half but looking at 2019 and 2020 in a better way. That's what I'm saying, that's a one-off to enhance our capabilities and then we come back to a normal plan. So looking 2019 and 2020 you're probably going to go back to match our returns in a normal year plan, what's the return given my results on net sales, my results on profitability, and so on. We continue to be very focused in value creation, right? That's us. We're a performance-driven company and we are very pleased with the culture and with the way it is progressing the morale, the way we're seeing the second half of the year, the way our employees that's really the competitive advantage of the company is really engaging with the plans we have for the short-term in the second half 2018 but looking into 2019 and beyond. So we do believe there is a return for that and that's why we're confident in the investment we're making.
Jonathan Feeney - Consumer Edge Research LLC:
Understood. Thank you very much.
Operator:
Thank you. Ladies and gentlemen, that concludes our question-and-answer session for today's call. I would now like to turn the call back over to Chris Jakubik for any further remarks.
Christopher M. Jakubik - The Kraft Heinz Co.:
Thanks for joining us everyone this morning. For those analysts who have follow-up questions, Andy Larkin and I will be available for your follow ups. And for those in the media that have questions, Michael Mullen will be available for you as well. So thanks again for joining us, and have a great day.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude today's program, and you may all disconnect. Everyone, have a wonderful day.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. David H. Knopf - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co. Bryan D. Spillane - Bank of America Merrill Lynch
Analysts:
David Palmer - RBC Capital Markets LLC Kenneth B. Goldman - JPMorgan Securities LLC David Cristopher Driscoll - Citigroup Global Markets, Inc. Robert Moskow - Credit Suisse Securities (USA) LLC Andrew Lazar - Barclays Capital, Inc. Jonathan Feeney - Consumer Edge Research LLC Pablo Zuanic - Susquehanna International Group of Companies Steven Strycula - UBS Securities LLC
Operator:
Good day. My name is Lateef and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's First Quarter 2018 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hello, everyone, and thanks for joining our business update. We'll start today's call with an overview of our Q1 results and our 2018 plans from Bernardo Hees, our CEO; and David Knopf, our Chief Financial Officer. Then, Paulo Basílio, President of our U.S. Zone; and Georges Zoghbi, Strategic Advisor and Director, will join the rest of us for the Q&A session. Please note that, during our remarks today, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Now let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good afternoon, everyone. Let me start by saying that we're feeling more confident about our outlook with Q1 in line to slightly better than our expectations from the February call. If you recall, there were several factors that lead us to be cautioned on our top-line performance for the first half of 2018, including the headwinds in United States from Planters and Ore-Ida, the impact from retail inventory reductions in Canada, and the weak result in Brazil from our SAP implementation. At EBITDA, we spoke about near-term pressures in the United States and the Rest of World from accelerated investments in go-to-market capabilities, Big Bet launches, and increasing working media dollars, and best-in-class customer services, as well as significant cost inflation, especially freight at the beginning of the year. On the whole, it played out as expected. And we continue to expect many of these same factors to remain in Q2, as were anticipated in the outlook we provided in the February call. Outside these transitory factors, we are seeing ongoing improvement in consumption trends in most countries and in most of the key categories that we believe will drive both top and bottom-line growth into the second half of the year. These include positive trends in the first quarter – it's actually the fourth quarter – in categories such as natural cheese, meals and desserts, and ready-to-drink beverage in United States; cheese and coffee in Canada; condiments and sauces across Europe; soups and meals in the UK; and baby food in Russia; condiments and pasta sauce in Latin America; as well as soy sauce in Indonesia. More important to highlight for the balance of 2018, for 2019 and beyond, is that these gains are being driven by the investment and progress we are making to build capability for sustainable advantage to our iconic brands. On slide three we show six goals from our framework presentation that is set to fulfill The Kraft Heinz vision to become the best food company, growing a better world. For instance, we set a goal to be the English number one in marketing capabilities and we are investing in our portfolio of brands to a data-driven approach to win with consumers. It's fair to say that we have spent the last two years on the necessary renovation of our portfolio largely by focusing on marketing spend efficiency and product renovation. We are playing more offense with higher commercial investments especially behind incremental innovation. In data-driven marketing, we continue to develop proprietary in-house tools to better measure quality impressions across new mediums like mobile, and to understand the impact that our digital initiatives have on net sales, all at a faster real-time pace. In the first quarter alone, our Super Bowl ad kicking off the Kraft Maxwell brand campaign generated more than 2 billion impressions. We executed a data-driven target digital campaign in UK soups helping us gain more than a point of share during strong soup season in gross sales 10%. Also in UK, our company behind a new announced product, chocolate flavored mayo during Easter season generate 3.5 billion impressions for Heinz Seriously Good Mayo. Think about that, more than 3 billion impressions in a country one-fifth the size of the United States, and in a classic definition of adaptable data-driven marketing, our U.S. team's quick response around consumer and social media interest in Mayochup generated more than 1 billion impressions within 48 hours. This coming at a time when we are just launching Heinz Real Mayonnaise in United States and Canada. In innovation, we are pushing into new categories, new segments, new occasions, in many cases to premium positioning and we are doing this with a focus on incrementality, not just gross sales from new items. In the United States for instance, our innovation funnel has got wider every single year, and in 2018, we plan to launch roughly 60% more innovation projects than we did in 2016. And more launches are designed to be incremental to our current base, such as breakthrough innovation in new dayparts like we're doing with Just Crack an Egg for breakfast, a refrigerated product that's now selling faster than we can make it. Disruptive innovation like Heinz Premium Mayonnaise and building on our presence in snacking by complementing P3 with Oscar Mayer Natural Meat & Cheese Plates, Philadelphia Bagel Chips and Cream Cheese Dips, and Planters Signature nuts. As well as partnering with growing equities to bring specialty items to market with our new Springboard platform and through joint ventures. Items like Momofuku sauce, Oprah O, That's Good! Comfort Foods, and Food Network Meal Kits and Cooking Sauces. Outside of the United States you are already seeing the impact of incremental sales from the Kraft brand in Europe and should soon see the same in Australia. And in our Rest of the World market we expect gains from whitespace launches under Kraft, Heinz and Planters to show more strongly in the second half of the year in our effort to maximize category managers will have significant impact still ahead. At retail in the United States, for instance, we still have room to improve the effectiveness of our promotional activities. We expect key summer and winter reset windows to improve SKU adoption, distribution and velocity through our assortment management and planogram tools. In U.S. foodservice, we have started to streamline our product catalog, emphasizing high-velocity SKUs, which also reduce supply chain complexity. And across our zones, we recently made our Global Center of Excellence in the Netherlands our global hub for assortment management, adding this capability to the revenue management team to drive value and growth. In go-to-market capabilities, we continue to take actions that will enable us to improve our ability to get the right product at the right place, at the right time for our consumers and capture what we believe to be significant incremental organic growth. Our in-house in-store sales teams in the United States is now 80% larger than this time last year, and we are seeing the incremental returns we expect versus the previous focus-only approach in store everywhere we have implemented this new model. In foodservice, we are capturing whitespace opportunity in some of our most developed markets, the United States and Europe, a good indication that there is more untapped potential in this channel. And in e-commerce, our theme is developing in-house data science and consumer analytics expertise with a focus on building consumer baskets that together with single-item purchase can leverage the breadth of The Kraft Heinz portfolio and make it a better partner to our retail customers. We are also making significant progress in our goal to create best-in-class operations. We are pacing ahead of aggressive industry-leading targets in quality, safety and customer service in nearly all geographies we operate, even as we ramp up to get new state-of-the-art factory in Davenport, Kirksville, China and Brazil producing to their potential. And on costs, while inflationary pressures have continued across procurement, logistics and manufacturing, we view the solid pipeline of projects in each area to minimize these pressures which should come true in the second half of the year. In other words, even though we've substantially complete our integration program in Q4, we remain in a strong position to both offset cost inflation and fuel high-return investments in our brands. These include investing in the develop of our people, where in the first quarter alone, Kraft Heinz employees completed nearly 60,000 courses through our interactive university online platform. We cannot underestimate how critical it is in this rapidly changing environment to develop our people to new competencies and SKU building in areas like sales, marketing, leadership, problem-solving and R&D, because we know that our people are what really made Kraft Heinz to adapt to these new times and to win in the marketplace. So to summarize, one, we are building capabilities to create brand and category advantage to achieve profitable growth. Two, we're investing aggressively now in order to see the benefits sooner. And three, these are key factors shaping what's likely to be on a typical balance of net sales and EBITDA between first half and second half in 2018. So let me hand over to David to explain how these factors impact Q1 results and how the commercial momentum we are investing to build is likely to play out in our financials.
David H. Knopf - The Kraft Heinz Co.:
Thank you, Bernardo, and hello, everyone. Turning to slide 4, from a total company perspective, organic net sales were down 1.5 percentage points in Q1, consistent with the expectations we laid out on the last call. Pricing was positive for the third consecutive quarter, up 1 percentage point and driven by favorable pricing in the United States and Rest of World markets. Volume mix was 2.5 percentage points lower in Q1, due to known headwinds in the United States and Rest of World markets that overshadowed solid retail growth in EMEA and Canada, strong Easter programming in the United States and foodservice growth in both the U.S. and EMEA. By segment, the U.S. was slightly better than our initial expectations, Planters and Ore-Ida had a negative 1.5% impact, and trade spend timing was a 1.2% headwind to Q1 net sales. Excluding these factors, underlying U.S. consumption was significantly better than reported results and continued to show sequential improvement. In Canada, as expected, results reflect earlier go-to-market agreements with key retailers, with growth tempered by retail inventory reductions at a key retailer, versus the end of 2017. EMEA had a strong first quarter, driven by soups and meals growth in the UK, as well as condiments and sauces growth across the zone, including southeast and central Europe, where we are now selling the Kraft brand. And in the Rest of World, top line growth was supported by pricing, while vol mix was held back by distribution-related issues, primarily re-alignment in Mexico and continued disruption in Puerto Rico, a seafood shortage in Southeast Asia that is impacting our canned business in Indonesia and the implementation of SAP in Brazil. That said, we do expect sequential improvement moving forward. At EBITDA, Q1 performance was slightly better than expected, although the drivers were consistent with our expectations, specifically solid gains from productivity savings and net pricing, gains that were offset by inflationary pressures, primarily elevated freight and resin costs, as well as cost associated with our aggressive commercial investment agenda. At adjusted EPS, we were up $0.05 versus Q1 last year, driven primarily by a roughly 730 basis point reduction in the adjusted effective tax rate versus Q1 last year, while other below-the-line items largely offset one another. One final note I'd like to make about Q1 results that's not on the page is our cash generation. In Q1, we delivered nearly $500 million of additional cash versus the year-ago period. This came from a combination of lower capital expenditures, lower cash taxes and lower working capital. In sum, our Q1 financial performance was in line to better than expected and provides a solid start to delivering our full-year outlook outlined on slide 5. To start, we continue to expect 2018 will be a year where just less than half of our net sales and EBITDA will be delivered in the first half of the year and more than half in the second half. And this is compared to 2017, where net sales and EBITDA were roughly equally split between first half and second half. In fact, in Q2, while the set of sales and cost headwinds will be similar to Q1 and we will continue to press our aggressive commercial investment agenda, we will be up against our strongest EBITDA comparisons of the year in every reporting segment versus last year. But as Bernardo said, with four months now behind us, we are gaining visibility on a number of trend-bending drivers, both commercially and operationally that are giving us confidence in a strong second half and solid momentum heading into 2019. To be more specific, we see four tangible drivers of the turnaround in the second half of 2018. First, the transitory headwinds in the U.S. during the first half should not just fade but are likely to turn into positive year-on-year contributors, given strong go-to-market plans for Planters nuts, Oscar Mayer cold cuts and our frozen business. Second and also in the U.S., we expect to begin seeing more benefit from the investments in category management and go-to-market capabilities, benefiting both the strong innovation agenda we have planned as well as our in-store presence with key customers. Third is international growth, driven by a combination of innovation and whitespace initiatives in virtually every market, Canada, EMEA and Rest of World. And, fourth is leveraging greater net savings as the benefits from the initiatives we have at work across procurement, logistics and manufacturing ramp-up. From an overall perspective, we remain confident in delivering positive constant currency EBITDA growth and strong adjusted EPS growth for the full year, as we outlined in February. And to be clear, we're targeting EBITDA growth versus the revised 2017 base, following the new accounting standards we've implemented. For earnings per share, we now expect an incremental $40 million of depreciation and amortization versus $70 million previously and we continue to expect incremental interest expense of roughly $100 million versus last year and an effective tax rate of approximately 23% for the full year. And in terms of cash generation as evidenced by our strong Q1, we continue to expect a significant step up in cash generation from a combination of lower capital expenditures, lower cash taxes and lower working capital. To close, I'd echo Bernardo's earlier thoughts on the year in our path forward that we're developing capabilities to create brand and category advantage to achieve profitable growth, that we're investing aggressively now in order to see the benefits sooner, and that these are the key factors shaping what is likely to be an atypical balance of net sales and EBITDA between the first half and the second half in 2018. Now we'd be happy to take your questions.
Operator:
Thank you, sir. Our first question comes from the line of David Palmer of RBC Capital Markets. Your line is open.
David Palmer - RBC Capital Markets LLC:
Thanks. Good evening. You mentioned your investments in feet on the street, the sales in stores. Could you talk about where you are with those investments? Have you seen returns in that and can you give us a sense that you're feeling confident you'll get something for that investment?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Sure, David. Hi. This is Paulo. So, yes, we're deploying this different in-store coverage model that it basically involves replacing some existing third-party merchandises that we own, we have in our stores to in-house salespeople. What we believe that we can better execute and understand the category needs with that, and we have leveraged advanced analytics, we are forming the metrics to track this activity. We started doing this in 2017. I can guarantee you that it's being up and we're actually doubling down on this.
David Palmer - RBC Capital Markets LLC:
Great. And just a question on your – the big four, cheese, nuts, lunchmeat and coffee, those categories have that pass-through element. They've been four categories for you which your brands have been wobbling in terms of their market share lately. It looks like private label has been the beneficiary in some of these. Could you tell us what's going on? Is it something of a price timing issue or is there something else with regard to your promotion strategy that you're looking to adjust? Thanks.
David H. Knopf - The Kraft Heinz Co.:
Hi, David. This is David. Thanks for your question here. So let me step back on pricing a little bit and let me give you some more color on Q1 and then going forward. So in Q1 we realized a fair amount of carryover pricing from last year, so you saw that we were up 1% overall for Kraft Heinz and this is really in the places that we planned, okay, outside of key commodities, so this is something that will likely last going into the rest of the year. Outside that pricing, pricing out of commodities was pretty stable for the quarter and we expect that to maintain stability going forward, so that's kind of our Q1 pricing. Going forward as a matter of practice, we don't talk about potential future pricing actions, so I won't get into that but what I will say is we continue to be very confident in the strength of our brands and we will continue to strike a balance between market share and profitable volume for each of our categories.
David Palmer - RBC Capital Markets LLC:
Thank you.
Operator:
Thank you. Our next question comes from the line of Ken Goldman of JPMorgan. Your question, please.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. Two for me if I can. You talked about the headwinds in 2Q. I just want to make sure I understand what the message is there. Typically, if you look at seasonality, EPS, EBITDA in 2Q, they've been around 10 – EPS anyway about $0.10 higher than 1Q. This is exactly what the Street's modeling today, $0.99 versus $0.89. So I know you can't give guidance, but I just want to make sure we're hearing you correctly on what that similar headwinds comment meant, right? Does it mean that we should expect similar EBITDA or could seasonality still lift 2Q's EBITDA ahead of 1Q like it typically does?
David H. Knopf - The Kraft Heinz Co.:
Hey, Ken. This is David. Thank you for the question. So as I said earlier, 2018 is likely to be a bit less first half, a bit more in the second half, and that compares to the roughly 50/50 split that we had last year in 2017. So obviously shifting very few percentage points can cause significant year-over-year percentage changes. And on top of that, particularly in Q2, given what we're up against in terms of having the strongest EBITDA comparisons on a margin perspective last year in every geographic segment. So that's something that will be relevant for next quarter. That being said, again, I think there are three very highly tangible drivers to our kind of second half outlook. First, as I said, the transitory headwinds in the U.S., including nuts, cold cuts and Ore-Ida. These are three significant factors that should fade into the second half. Second, we have a very strong innovation pipeline and whitespace agenda across the company this year that I think EMEA is actually already kind of proving out for us, and that will gain traction in the U.S., Canada and Rest of World. Finally, on the bottom line, our savings curve should catch up to inflation that we've seen in the business and the investments that we've made in the business as the year progresses. So that's kind of, again, our breakdown for the year. And again, just to kind of reiterate what we said, the capabilities we're building in category management, brand-building, and go-to-market that we're investing this year aggressively, this will benefit us both later into 2018 and will benefit us in 2019 and going forward.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. Thank you for that. And my follow up is you mentioned, I think, if I heard you correctly, as the management team, you're going to have 60% more, and I thought I heard the phase innovation projects than a year ago. I wanted to understand what's an innovation project as you define it, and how do I reconcile the talk of 60% more projects with the sort of Big Bet strategy you've told us about in the past? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Ken. This is Paulo. What I can talk about the U.S. innovation pipeline here. So what I can tell you is that when I compare year-over-year the number of projects and the number of dollars that we are seeing coming from innovation for – that we expect to have innovation in 2018 – is growing versus 2017 and has many examples now being launched and being shipped. We have in all of these projects, one another driver that we are incorporating here. We are very focused on the incrementality of the innovation that we are launching. So we have the Just Crack an Egg, Heinz Mayo is coming, Planters Crunchers, our partnership with Food Network, a lot of new dressings. We have the Capri Sun base renovation. And on top of that, we are already entering Q2, we have 19 refrigerated and soft frozen meals, and also a very strong pipeline in frozen meals that we brought from the second half. So again, we are very happy and confident with the U.S. innovation pipeline that we already got distribution in 2018.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Just to complement Paulo, adding to the rest of the work, you're going to have the same, the similar story that's an extension of a number of projects, right, renovation and incrementality in a set of projects that we call the Big Bet strategy, Ken. That's why it's all totally connected. That's what we call the platform launch, right? Just to name a few on the international market, we have MAX Boost in Canada. We have several in Kraft territory in Europe, right, now coming to Australia as well. We have Jif Jaf cookies in China. I have the entire Heinz baby food renovation in Europe and Asia. I have the premium line in soy sauce in Indonesia, pasta sauce in Japan. So those are some of key platform renovation that match to the Big Bet concept that you just addressed. At the same time, we are widening our innovation pipeline worldwide.
Kenneth B. Goldman - JPMorgan Securities LLC:
Thank you.
Operator:
Thank you. Our next question comes from the line of David Driscoll of Citi. Your line is open.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Great. Thank you, and good evening. I wanted to ask about gross margins. Can you talk a little bit about how gross margins trended by region? And then specifically, I'd like to understand if retailer pressures are constraining the gross margins and then if it's a developed or emerging market pressure?
David H. Knopf - The Kraft Heinz Co.:
Hi, David. This is David. Thank you for the question here. So as you know, broadly we manage EBITDA dollars not to margin, whether it's EBITDA margin or gross margin. So, we're very focused on growing our EBITDA dollars. That being said, in Q1 you saw our gross margin overall was essentially flat versus prior year. I think two things to note on that. One, we did have a small benefit from the timing of pension and post-retirement costs and this is something that's not going to repeat, and, two, we did have another small benefit from a mix impact from a Easter shift into Q1 from Q2 that's going to work against us next quarter. Going forward, again, I'd expect sales growth to improve before EBITDA growth and before EBITDA improves and again, coming back to the fact that we have inflation coming into this year, and the accelerated investments that we're making in the business that run ahead of our savings curve, and the ramp-up in our commercial growth.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
David, though, can you just comment on a little bit on the regions? I mean, one of the most talked about issues right now in the sector is the potential pressure on gross margins and a comment on the U.S. business. I mean, the sales growth is weak so we're all wondering here. I mean, I hear what you're saying about the back half of the year, but just like your sense as to the current environment and is this pressure something that, do you actually think it would constrain your ability to manage your margins over time?
David H. Knopf - The Kraft Heinz Co.:
Yeah, no. So again, I'm not going to speak to gross margin by segment or by zone for us, but again we're happy with the performance in Q1. We're running consistent with our plan for the year, and again, that plan is going to be very second half weighted with the three kind of tangible drivers that I talked about with the headwinds in the U.S. including nuts, cold cuts and Ore-Ida abating through the year with the strong innovation and whitespace agenda in EMEA and rest of the world and U.S. and Canada, and our savings curve that should catch up with inflation and investments.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of Robert Moskow of Credit Suisse. Your line is open.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Hi. Thank you for the question. I was hoping that you could help me understand how your relationships with the trade have evolved. Last year, there were a series of service issues on Ore-Ida and then you also had some – I would say some pushback from a major retailer on their pricing scheme for private label and cheese and meats and then you had the Davenport issue. So are all these issues kind of being resolved now? And do you feel like the retailers have given you a clean slate and that's why you feel confident that you're seeing a bit of a tipping point here in terms of your distribution trends, your innovation trends, and your programs? Or are those issues weren't that big to begin with? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi. Hi, David. This is Paulo. Hi, Rob. It's Paulo here. So, again, what I can tell you is that when you think about our service level for this year we had a big improvement. As you know, the majority of the footprint work is now behind us, so, again, we started the year with a very good and a strong service level. We have this focus issue in capacity from Ore-Ida, but beside that, all of our products and capacity we are delivering and aligned what our customers they demand. So, again, we feel it's going to place some service constraints in Ore-Ida, but overall my total service level and the ability that we are seeing to engage with the customers, to get our innovation distribution, to get our products there, to get – to negotiate and staff our JVPs (32:49) really well, so we're feeling good about this relationship for the year.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. Thank you.
Operator:
Thank you. Our next question comes from the line of Andrew Lazar of Barclays. Your line is open.
Andrew Lazar - Barclays Capital, Inc.:
Good afternoon, everybody.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good afternoon.
Andrew Lazar - Barclays Capital, Inc.:
Hi. I guess I read some comments the other day from a recent conference that were made by Jorge Paulo Lemann and basically acknowledging that 3G bought brands that they thought could last forever as he put it, but then all of a sudden got disrupted and those were kind of his words. And I realize some comments can be taken a bit out of context and such, but I guess I was hoping to, first, get your take on these comments. It's hard to know, kind of, what to make of them. And then second, maybe better understand how thoughts like this inform or impact certain capital allocation decisions for KHC. I guess, in other words, does this disruption make slower growth staple assets less interesting, even if compelling transactions from a financial standpoint?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thanks, Andrew. It is Bernardo. Look, let me try to address your question directly, right? I think the disruptive market and changing channels consumer habits and so on, that's happening for quite some time and that's something we have been in knowledge also for some time, right, a significant part of our commercial investments, right, that we announced at the end of last year. The $250 million to $300 million is behind new digital initiatives, right, behind e-commerce, behind new channels, behind go-to-market, behind the innovation that's coming to market to support it and behind working dollars in media as well as service. With that being said, I think, the big message here is really that there will be – we cannot have any compliance with the brands we have. It's actually the opposite. We believe in the big brands when you support them, right? When you give them the right relevancy, the right product offering in the marketplace, they go really well. It's the case, for example, if you think about Heinz in the United States, it has been growing 15% every year since 2015. The re-allowance of the Kraft brand with the Super Bowl campaign, with family greatly is giving us a lot of excited behind Kraft's new offers in cheese and other segments that can be very relevant. But it's also true to say that these big brands that have the scale, that have the profitability, right, they will need to come with new offers from different angles and different categories for smaller brands and so on. And we are doing that if you think about the case of DEVOUR on the frozen territory. If you think about Just Crack an Egg going for breakfast in refrigerated, right? If you think about the things we are doing with brands like Classico, like Cool Whip, like A.1, right. If you think about the extension of the Planters with Planters Signature and NUT-rition, right? So the combination of the two things are extremely important. So in a sense to your question, it's changed our capital allocation, mindset. My answer, it's no.
Andrew Lazar - Barclays Capital, Inc.:
Okay.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Actually, I think it's very in line with what we have been saying for quite some time, right? Our framework for capital allocation, organic and inorganic, has not changed. We continue to like big brands. We continue to like business that can travel and continue to like business that we can generate efficiency that can be invested behind growth, brands, products and people.
Andrew Lazar - Barclays Capital, Inc.:
Great. Thank you very much for that color. One quick follow-up. If you expect some of the similar topline impacts in 2Q as in 1Q, plus you'll have an added headwind from the Easter shift that reverses a little in 2Q, I guess, does that suggest that 2Q organic sales could be weaker sequentially compared to 1Q? Or would you expect some sequential improvement, even with the Easter shift hurting you? Thank you.
David H. Knopf - The Kraft Heinz Co.:
Andrew, this is David. Thanks for the question there. So let me walk through a little bit zone-by-zone or geography-by-geography for Q2 on the sales side. So from a topline perspective in the U.S., we expect to be kind of sequentially similar to Q1. Okay? So we still expect to see the impact of headwinds from Planters and Club and from Ore-Ida and cold cuts, as we've talked about. And again, this will be about 1.5 percentage point headwind for us. In addition to that, we have a combination of trade phasing and the Easter shift, the reverse that we saw in Q1, which combined should be about 1 point headwind for us. So overall, pretty similar to what we saw in Q1. If you look for each of the other zones in Canada, we will see the most difficult Q2 comparison driven by three factors. So first, we had retailer inventory kind of rebuild in Q2 that we will be lapping, and this was particularly strong in cheese. Two, we had a strong summer 2017 programming, which is primarily in our condiments business. And three, the fact that our innovation pipeline in 2018 is a little more second half weighted than it was in 2017. Okay? And then if you look to the Rest of World, we expect to see kind of sequential improvement through the year of the investments we're making and that we accelerated in 2018 really materialize. And then in Europe, I'm excited and continue to be confident in our strong growth for the year.
Andrew Lazar - Barclays Capital, Inc.:
Great. Thanks very much.
David H. Knopf - The Kraft Heinz Co.:
Yeah.
Operator:
Thank you. Our next question comes from the line of Jonathan Feeney of Consumer Edge. Your line is open.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you very much, guys. Following up on Andrew's question, should I ask really simply with all the cross-currents going on, competitors struggling, valuations coming down but the 10-year coming up 50 basis points, would you say it's a better, worse, or unchanged outlook for you as you look at the likelihood and attractiveness of doing acquisitions is my first question? And secondly, if higher freight costs remain or continue to get higher, does that at all threaten things like outsourcing, you co-manufacturing, you consolidating plants, the kind of cost savings initiatives you've been so successful with over the past couple of years? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Jonathan. Here's Bernardo addressing the first question you had about M&A. I really don't think it changed the framework and the way we think about that. We are very long-term focused, right. We are very disciplined in the approach we have about M&A, really looking at things as two plus two is more than four. Like I mentioned in the question before, our framework to look that of liking brands, business that can travel, and synergies that can capture that allows us to reinvest is still in place. So I don't think those movements you're talking about in stock price get in the way or interest rates get in the way of this framework in this long-term framework. What is right that you said the devaluations you're seeing today are more attractive than we have seen six months ago and 12 months ago, even for us in a relatively basis.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you. And on freight?
David H. Knopf - The Kraft Heinz Co.:
Hi, Jonathan. This is David. Let me take freight for you. So I'll split this into kind of two pieces. So first up on footprint, when we did the initial modeling on each of these footprint projects, we took into consideration potential kind of variable changes, whether it's fuel or other kind of costs that could potentially cause fluctuations going forward. And I'd say all that being the case, we're still very happy with what we did on the footprint side. Second, in terms of kind of inflationary pressures we're seeing, so not surprisingly we are seeing inflationary pressures similar to what some of our peers have talked about, whether it's in packaging, whether it's in oil or freight. But what I will say is while these costs are definitely higher, we certainly feel it's manageable within the context of our savings curve. And we're still kind of on plan to our 2018 targets despite that.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you.
Operator:
Thank you. Our next question comes from Pablo Zuanic of SIG. Your line is open.
Pablo Zuanic - Susquehanna International Group of Companies:
Thank you very much, and good afternoon everyone. Look, Bernardo, my question is more about balance sheet flexibility. If you can comment in terms of potential asset divestitures that give you flexibility to fund future deals, remind us of how high can you go in terms of debt leverage post a deal. And also would there be a scenario where Kraft Heinz could end up with a dual class share structure in the future, so your controlling group can keep control as the equity base expands? And the second follow-up maybe for Paulo Basílio. I hear a lot about innovation, about different products, Capri Sun, Oscar Mayer and other things, but nothing really about coffee. Just give us an update in terms of where you are in coffee with lots of innovation from obviously Keurig, Smucker's and other companies, but not hearing much from Kraft Heinz. Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Pablo. This is Bernardo. Let me address the first part of your question. Then I'm going to ask David to comment. On the portfolio, while I can say that we, as we have been saying, we're happy with existing portfolio. I think each brand and category does play a role. For sure, they're in the different stage of their life and the categories have different performance, as expected. But in general terms, we're happy with that. Also true that after 2.5 years of integration, our understanding of each one of the category is much different. What allows us to measure the returns of each one of them and their perspective looking five, 10 years in a much better way than we would say that a year and a half ago, right. So we do look each category and each transaction in a different way. But in general I would say we're happy with our portfolio. David, do you want to complement the question, please?
David H. Knopf - The Kraft Heinz Co.:
Thanks, Bernardo, and thanks for the question, Pablo. This is David. So in terms of balance sheet, what I'd say is again and I said before, we continue to be very focused on delevering. We are fully committed to investment-grade status. That is non-negotiable for us. That is top priority for us from a capital policy perspective. So I think I just want to reiterate that point. Second, on the year, we may not get all the way to our intended run rate in 2018. That's largely going to be in part due to the fact that we prefunded our post-retirement medical and part of our pension at the end of last year. But bottom line, we're very happy with where the balance sheet is. We believe our credit's very strong and getting better. We've significantly de-risked the balance sheet. We expect significant cash benefits from the Tax Cuts and Jobs Act that I talked about last quarter, and we expect considerably better post-integration free cash flow as well. So again, we feel very good about the balance sheet and are committed to our investment grade status.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Pablo. This is Paulo. On the coffee question, I think you will see that we're going to be launching – you're going to see new products in our coffee category and segment in liquid in cold brew, in ready-to-drink under Max brand, the Maxwell House brand. And also you're going to be see a lot of more investments behind the brands in the second half.
Pablo Zuanic - Susquehanna International Group of Companies:
Thank you.
Operator:
Thank you. Our next question comes from the line of Steven Strycula of UBS. Your line is open.
Steven Strycula - UBS Securities LLC:
Hi. A quick question for David. Just wanted to get a feel for the phasing of the reinvestment spend. Was first quarter the largest bulk of that to drop, or should we expect 2Q to be a little bit bigger than 1Q? That's my first question. Thanks.
David H. Knopf - The Kraft Heinz Co.:
Hi, Steven. Thanks for the question. This is David. So in terms of the investment profile, I'd say from a P&L perspective, should be pretty consistent through the year. So I wouldn't expect a lot of volatility there. I think it's important to kind of talk a little bit about where we're investing again, which we talked about on the last call. So first, we're investing in go-to-market and that's both in the U.S. in-store sales that Paulo talked a little bit about earlier. We're investing in e-commerce like Bernardo mentioned, as well as distribution expansion in some of our key international markets like China and Latin America. And these types of investments will largely be through our SG&A line. Second, we're investing heavily in service, and that's primarily in North America, but we're also investing in Europe as well. And this type of investment will largely flow through our cost of goods sold line. And then finally, we're investing in working media dollars, which we plan to drive in 2018 and will also be more concentrated in our SG&A line.
Steven Strycula - UBS Securities LLC:
Okay, great. And then second question is for Bernardo. Just wanted to get a sense of your level of confidence in the back half revenue acceleration this year versus the prior year. In 2017, you seemed pretty confident that a lot of the summer plans were really going to come to fruition. Sales trended a bit below that. So what gives you I guess the added degree of confidence this year relative to last year? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Steven. I think it's a fair question. Well, I think a lot's what David already highlighted before, right, the trend that we're seeing here, David and Paulo, are pretty much related to contracted or able to regain on the nuts territory. We'll be behind the constraint we have in capacity on the potato territory. Our innovation is coming really strong as we speak, right. And even with all the inflation pressure described by David, the actions which we put in place on the cost side, especially on the procurement and manufacturing side, they are very weighted towards the second half of the year. So when I look about sales and EBITDA, for sure we need to execute, but all the drivers of the joint business plans with the main clients in United States, Canada, Europe, Asia, in Latin America are in place. The main trend that we are seeing in the top categories where we're still suffering decline are in place and the innovation is coming to market. So by all means, we are seeing consumption to continue to get better in most parts of the countries we operate. So there is a lot for us to do like we have our analogy. We know still there are headwinds against us coming in Q2, but we are confident that the actions we're taking today and the investments we're putting in place will start to payout in the second half of the year carrying this momentum going into 2019.
Operator:
Thank you. Our next question comes from the line of Bryan Spillane of Bank of America. Your question please.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hi.
Christopher M. Jakubik - The Kraft Heinz Co.:
If we could just take one more question, that would be great. Thanks.
Bryan D. Spillane - Bank of America Merrill Lynch:
All right. Hey. Thanks. Good afternoon, everybody. Just two quick ones for me. First, Bernardo, I'd like to get your perspective on valuations. And I guess more specifically we've seen the equity markets reduce the valuations for consumer staple stocks, yet we've seen transactions within the industry sort of not come down as well given the transaction multiples. So if you can give a perspective on just kind of what you're thinking about the transaction market, just how multiples have fared. And is that at all affected your appetite at least in the near term in terms of maybe where the ask is versus what you'd be looking to bid?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Well, thanks, Bryan. Look, as a matter of practice, we don't like to comment on rumors and speculations on our peer's transaction, right. I think what we can say, again, that our framework for M&A has not changed like I highlighted before, and we are disciplined in the sense of seeing prices and return and long-term shareholder value. Because, remember, the way we operate and invest as owners there is a very long-term perspective, right. We're definitely not traders in that sense. We look those things that we can own and create value from a longer-term job. So in that sense, we do believe that valuations are definitely more attractive today, even if you think about relative valuations. If the price is right, we believe we can move when we do find a situation that two plus two is more than four.
Bryan D. Spillane - Bank of America Merrill Lynch:
As a follow-up, does size matter? Like I think there's a perception that the only type of properties you're looking at would be large transformational, but is that necessarily true? Do you look at small bolt-on and sort of large transformational simultaneously?
David H. Knopf - The Kraft Heinz Co.:
Hi, Bryan. This is David. So, look, I think our number one goal, as Bernardo said, is to generate shareholder value over the long term. So we'll look at any opportunity that comes our way, but we're not going to speak to any sort of hypotheticals, but again that's our number one goal, and we'll look across a number of different potential opportunities.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. Thank you.
Christopher M. Jakubik - The Kraft Heinz Co.:
Great. Well, thanks everybody for joining us today. For the analysts who have further questions, myself and Andy Larkin will be around to take your calls. And for those in the media with follow-up questions, Michael Mullen will be available for you as well. So thanks very much and thanks for joining us today.
Unknown Speaker:
Thank you. Have a good evening.
David H. Knopf - The Kraft Heinz Co.:
Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, all.
Operator:
Thank you for your participation, and have a wonderful day.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. David H. Knopf - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co. Georges El-Zoghbi - The Kraft Heinz Co.
Analysts:
Andrew Lazar - Barclays Capital, Inc. Bryan Spillane - Bank of America Merrill Lynch Jason English - Goldman Sachs & Co. LLC Ken Zaslow - BMO Capital Markets (United States) Rob Dickerson - Deutsche Bank Securities, Inc. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC Akshay Jagdale - Jefferies LLC Christopher R. Growe - Stifel, Nicolaus & Co., Inc. Scott A. Mushkin - Wolfe Research LLC
Operator:
Good day. My name is Liz and I'll be your operator today. At this time, I would like to welcome everyone to the Kraft Heinz Company's Fourth Quarter and Full Year 2017 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Welcome, everyone, and thanks for joining our business update for the fourth quarter and full year of 2017. With me today are Bernardo Hees, our CEO; George Zoghbi, Strategic Advisor to the CEO and Board Nominee; Paulo Basílio, President of our U.S. Zone; and David Knopf, our Chief Financial Officer. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered replacement for, and should be read together with, GAAP results. You can find the GAAP to non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Before we get started today, we hope that you've had a chance to review our post-integration business update that we released yesterday on ir.kraftheinzcompany.com. In it, we provided a broader update on our operating model and business plans, progress on our journey to date and our path forward. Today, we intend to build on that presentation by digging deeper into how we ended 2017 and what we expect to accomplish in 2018, both in terms of key initiatives and financial performance. And we'll keep our upfront comments today briefer than normal in order to allow more time for Q&A. So let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good morning, everyone. I will start today by acknowledging that there is no question our financial results in 2017 did not meet our potential. Did we deliver profitable sales and grow our bottom line? Yes. Did we deliver to our potential? No. We had a slow start, some missteps along the way, and took some decisions to accelerate investments in Q4 that held back 2017 financial performance. At Kraft Heinz, we believe it's critical to take away clear learnings from the past year, and there were four key areas that held back our 2017 operation results. Number one is customer contracts. Here, we learned that having agreements in place, signed and sealed at the start of the year can avoid first quarter commercial activation misses and lead to better retail execution for the balance of the year. This was the story of our Canadian and Russian business in 2017. Two, it's faster actions to achieve the right balance between pricing in key commodity costs, particular in a few of our larger U.S. categories as well as our Brazilian vegetable business during the year. Three, is moving quickly and making the necessary adjustments when executing critical category and brand turnarounds, like Complan in India and our baby food business in Italy. And finally, number four, is to have better service as we ramp up manufacturing in new facilities in new production lines, eliminating disruptions and achieving benchmark levels through the process. I'm talking here about our frozen potato and U.S. meat business. The other factor that held back our 2017 financial results were decisions we took during the fourth quarter, where the H.R.1 Tax Cuts and Jobs Act was in process. This new law provides us with additional cash and incentives to accelerate investments to grow our business. So this, together with opportunity to build advantage, scalable capabilities that we outlined in the management slidecast we posted yesterday led us to decisions to aggressively accelerate our plans. In Q4 we accelerate commercial investments, particularly in marketing, in-store sales teams, e-commerce and supply chain. And this held back Q4 EBITDA in the United States. From a balance sheet and risk perspective, we also accelerate approximately $1.2 billion of cash contribution to our U.S. post-retirement medical plans and made an additional $150 million discretionary cash contribution to our U.S. pension plan. This result in a higher leverage ratio at the end of the year than we otherwise would have delivered. The second thing I think is important to acknowledge about our 2017 results is the fact that we generate solid results from investments we have been making to drive sales up and costs down. On the top line, we delivered trend-bending Big Bet innovations and turnarounds. Big Bet innovations included Philadelphia Cheesecake Cups, and Bagel (sic) Chips & Cream Cheese Dips, Capri Sun All Natural, DEVOUR frozen meals and branded frozen snacks in the United States; Planters in China and the UK; Heinz Mayonnaise across Europe, Australia, New Zealand and Latin America; Classico Riserva and Cracker Barrel Feta Cheese in Canada, and Kraft Cheese Dressing in Japan. We also drove strong gains from prioritizing our investments in the powerhouse portfolio bets in turnaround parts of our portfolio. These include significant growth in the United States on Lunchables, Philadelphia, Kraft Singles and Heinz sauces, and successful turnarounds on dry packaged desserts, and frozen meals and snacks. In fact, the Heinz brand in the United States is now 17% bigger than it was in 2015, which is a good example of the process we are going through with each category. We returned to sales growth in Europe, including the UK, after more than five years of decline, with Europe's foodservice achieving double-digit organic net sales growth. And in our Rest of the World business, we delivered solid double-digit sales growth in China through go-to-market expansion across all channels, especially foodservice and e-commerce. And now China is the biggest country in our Asia Pacific business. In Indonesia, a solid turnaround in our ABC soy sauce sachets led to strong double-digit growth and in Brazil we delivered solid market share growth of the Heinz brand. On the cost side, we drove 10% greater media cost efficiency in the United States versus 2016, resulting in almost 40% reduction over the past two years. We also made significant progress in our goal to create best-in-class operations. We invested $1 billion upgrading our manufacturing facilities around the world to enhance our capacity for innovation and product quality. These included construction of a state-of-the-art factories in Davenport, Iowa; Kirksville, Missouri; Shanghai in China, and Neropolis, Brazil, plus significant expansion investment in worldwide manufacturing capacity. We expand the reach of our global shared business service into Australia and New Zealand. We substantially completed our transformational Integration Program, delivering more than $1.7 billion of savings, net of business investment in non-key commodity inflation, and you completed an outstanding year of top tier quality performance with zero recalls. The third aspect of 2017 that I want to acknowledge is the fact that we established strong, scalable, in-house capability platforms, platforms that you can build further into 2018 and should benefit Kraft Heinz in the years to come. For instance, we established a new global online and digital structure to accelerate future growth, one that will build upon the 65% growth of our U.S. e-commerce business in 2017. We strengthened our category management tool deployment into the UK and the United States, with revenue management, assortment, discounter and planogram analysis. We began rolling out our U.S. in-store sales go-to-market model, reaching roughly 20% of our retail business, and expect it to significantly ramp up this effort in 2018. Our Kraft Heinz University training platform roll out sales, marketing, leadership and methodology academies to enable continuous learning and development. We published our first ever Kraft Heinz Corporate Social Responsibility Report with sustainability goals and targets to reduce water usage, greenhouse gas emissions, energy usage and waste sent to landfills. And through our signature Micronutrient Campaign, we delivered 135 million meals in 2017 to people in need in our fight against global hunger, part of our commitment to deliver 1 billion meals by the year 2021. To sum it all up, through the end of 2017, the investments we have been making are starting to have the impact in the marketplace that you have been expecting. We still have much to do and areas to improve, but we have established a number of capabilities and platforms to enable further gains in 2018 and beyond. So let's turn to slide 3, and I will hand it to David to cover our Q4 and full year financials.
David H. Knopf - The Kraft Heinz Co.:
Thank you, Bernardo, and hello, everyone. From a total company perspective, organic net sales performance was again an improvement over the first half of the year and consistent with the drivers we outlined in our last call. Pricing was sequentially better in Q4, up 1 percentage point driven by price increases in Rest of World markets and the United States. Volume mix was 1.6 percentage points lower in Q4 primarily due to lower shipments across several categories, particularly nuts, natural cheese, and cold cuts in the United States, as well as cheese and coffee in Canada. And this masked ongoing growth in macaroni and cheese in the United States as well as strong growth from condiments and sauces in Europe, Indonesia and China. By segment, the United States was more or less consistent with our expectations, although we made a decision to invest to protect distribution in cold cuts, and that held back the contribution from pricing in Q4. In Canada, while we expected year-end 2017 retail inventories to be lower than 2016, they came in even lower than our initial expectations and look to be permanent. So this will likely translate into some headwinds moving forward. Europe was consistent with expectations, benefiting from gains in the UK and strong growth in Southeast and Central Europe where we are now selling the Kraft brand. And in Rest of World, the accelerated growth we expected in Asia from China and Indonesia was held back by more prolonged slowdowns than expected in Brazilian canned vegetables. At EBITDA, we delivered 3.2% growth and 105 basis points of margin increase in Q4. The upside was driven by a combination of gains from our cost savings initiatives, including $150 million from our North American Integration Program, lower overhead costs and favorable pricing. That said, two factors came into play during the quarter that were not part of our outlook on our last call and dampened year-over (14:19). First, while incremental Integration Program savings were $150 million in the quarter and $1.725 billion cumulatively through the end of 2017, this was partially offset by approximately $20 million of accelerated investments, mainly in marketing and service capabilities, and roughly $30 million of higher than expected freight costs. Second were unanticipated cost increases that came into play during the quarter, especially commodity headwinds in North America, particularly dairy and nuts, resulting in the strongest key commodity headwinds we faced during the year, as well as higher one-time distribution costs in certain Rest of World markets. At adjusted EPS, we were down $0.01 versus prior year in Q4 but up 6.6% for the full year. In Q4, EBITDA growth was offset by a roughly 300 basis point increase in the adjusted effective tax rate versus Q4 last year, when discrete favorability resulted in an effective tax rate well below our run rate, as well as other below the line items including incremental depreciation. As we said at the outset, while our 2017 financials did not reflect our potential, these are levels that we're confident we he can build and grow in a sustainable way going forward. But I'll turn back to Bernardo to begin our outlook.
Bernardo Vieira Hees - The Kraft Heinz Co.:
I will start by saying that two and a half years since Kraft Heinz merger, our journey remains very much on track and is set up for further organic gains going forward. I would characterize our outlook as cautiously optimistic while we aggressively invest to drive profitable sales and consumption growth in both the near and long term. We're cautious on the short-term top line performance, based on four factors. One, potential headwinds from heightened retail competition in developed markets where we need to strike a balance between market share and profitable volume. Two, some known first half headwinds in the U.S. from a combination of Planters' exit from unprofitable club channel volume, Ore-Ida supply shortfalls, as well as the impact of some pricing actions and trade spend timing that are likely to mean net sales will be below consumption. Three, in Canada where carryover impact from lower retail inventories, lower promotion activity and selective build list will hold back organic growth potential in Q1. And four, is an SAP implementation we are undertaking in Brazil. At the same time, we are optimistic about our ability to drive profitable organic sales growth because we are accelerating investments, putting intense focus on our biggest opportunities to drive consumption gains in both the near and long term. These investments are focused on building our go-to-market capabilities, including in-store sales teams in the United States, e-commerce and digital investments in selected markets, and leveraging distribution and whitespace gains in developing markets, launching a strong pipeline of Big Bet innovation and renovations in the months to come, leveraging our data driven marketing capabilities, backed by the increase in working media dollars, and delivering best-in-class service to our customers in North America and Europe. While these will likely translate into near-term margin pressure in the United States and Rest of the World segments, we have been testing, learning and ramping up these programs for some time now, so we are very confident in their scalability and that the returns and profitable growth are there. As we progress through 2018, we expect to see improving results. But let me turn it over to David who will describe what to expect below the net sales line.
David H. Knopf - The Kraft Heinz Co.:
Thanks, Bernardo. From an overall perspective, despite the near-term top line pressures and accelerated investments that Bernardo outlined, our full year outlook is for constant currency EBITDA growth, strong adjusted EPS growth and a significant increase in free cash flow generation. And I'll explain the drivers of each. At EBITDA, we expect to see a combination of strong net savings from both carryover integration synergies and new programs, tempered by a combination of cost inflation, including non-key commodities, freight, and people costs, as well as $250 million to $300 million we're investing in white space expansion, Big Bet innovations, go-to-market and service capabilities. Additionally, EBITDA performance is likely to be skewed to the second half, reflecting the upfront acceleration in our investments, cost inflation, particularly freight at the outset of the year, as well as the top line weakness in the U.S. that Bernardo outlines. For earnings per share, we expect growth to be driven by tax savings and our focus on profitable growth. We expect to benefit from a reduction in our effective tax rate in both 2018 and going forward. We're now forecasting a run rate in the range of 20% to 24% versus the previous 30% run rate expected prior to the passage of the Tax Cuts and Jobs Act. For 2018, we currently expect to be at the high end of that range or approximately 23%, down from the 28.6% adjusted effective tax rate in 2017. Also note that this will be partially offset by roughly $100 million of incremental interest expense and approximately $70 million of incremental depreciation versus 2017. Finally, cash generation where we expect a significant improvement in three areas. One is lower post-integration capital expenditures. Here we're forecasting approximately $850 million in 2018 versus $1.2 billion in 2017. As a percent of net sales, 2018 CapEx will be at the top end to slightly higher than the 2.5% to 3% of net sales run rate we expect over time, again, as we accelerate our investment activity. The second area of improvement is the impact from the lower tax rate, and the third is from opportunities we see to further reduce working capital. All things considered, we remain confident that a strong earnings profile should continue to show through, driven by a combination of profitable sales, EBITDA growth and tax savings. Even more important, we're confident that we can do this while we accelerate investments to adapt and modernize our capabilities and our brands for sustainable growth, as we outlined on the business framework presentation we posted yesterday, which I hope you will all have a chance to review. Thank you. And now we'd be happy to take your questions.
Operator:
Our first question comes from the line of Andrew Lazar with Barclays. Your line is now open.
Andrew Lazar - Barclays Capital, Inc.:
Thanks. Good morning, everybody.
Christopher M. Jakubik - The Kraft Heinz Co.:
Good morning, Andy.
Andrew Lazar - Barclays Capital, Inc.:
I've got just two relatively quick ones, based on last night's presentation, then just one on today's results. I guess first off just to sort of get this one out of the way, I guess, can you explain the timing of last night's presentation? In other words, why was now the right time to sort of drop that slidecast and particularly right ahead of next week's CAGNY Conference?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Andrew. Good morning. It's Bernardo. Thanks for the question. Let me start by saying that I think at the end of 2017, we closed the chapter on the Kraft-Heinz integration. And after two years and a half, I think we're pleased to say that we've delivered in all our promise that were made at the time at the merger that you all follow closely, right? That being said, now we are focusing on building the business of the future. In order to do that, we are deciding, and you're seeing that in Q4 and you'll continue to see in 2018 and beyond, to accelerate commercial investments, right? David, talking between $250 million and $300 million, behind the pillars that we believe can generate profitable growth.
Andrew Lazar - Barclays Capital, Inc.:
Okay. Thanks for that. And then...
Bernardo Vieira Hees - The Kraft Heinz Co.:
We thought it was really important to highlight to the investment community what are the pillars behind those investments and what are the things we're doing in more details than the normal earnings call, we don't have the time to do that. So we all can understand our plans moving forward, given the level of investment we're making. And after two years, I can say we are very confident in our knowledge and the scalability of the platforms we are doing from revenue management, assortment management, in-store execution, digital investments, marketing working dollars, all those initiatives have been proving to us in the right categories very assertive. Now we are deciding to scale up our investments in a big way. In order to do that, it was important to highlight those principles. That's why the timing. And a good example of what I'm saying is actually the Heinz brand example, that has grown 15% since 2015 in this country, in the United States. And a lot what's behind is exactly the pillars that you highlight during the framework. So I highly encourage each one of you to look at that and see, because that's exactly what our money and the commitment we are making to building the business' future is behind.
Andrew Lazar - Barclays Capital, Inc.:
Okay. Great. Thank you for that. And then, Bernardo, has the company's framework and thoughts on M&A changed at all based on coming into this new zone of post-Kraft integration and given some of the thoughts in the deck last night?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Andrew, as an M&A framework, our thinking has not changed. We continue to like strong brands, business that can travel internationally that really have more scale to be captured. And we want to have businesses where two plus two is more than four that we can capture, right? Synergies to reinvest behind the brands, the people, and the product. That being said, I think also it's fair to say that valuations today are more attractive than they were even two months ago and the chapter of Kraft-Heinz integration is behind us.
Andrew Lazar - Barclays Capital, Inc.:
Great. Okay. Thanks for that. And very just quickly, lastly, would be regarding the results in the quarter, I guess I was under the impression that the pricing net of cost dynamic would be increasingly favorable as we went through the back half of the year and into the fourth quarter, and I think from some of the comments, it seems like from some additional unexpected inflation and such that that didn't happen. And I guess that led to your comment, Bernardo, about needing to be faster on pricing in order to deal with cost. And I guess I just wanted to get a better understanding of what that meant because I think for many years, Kraft has always kind of struggled a little bit with some of these large pass-through categories and kind of managing the lag that happens on the way up and the way down. And it seems like that kind of caught you a bit again. So I guess what can be done, if anything, differently there around managing that price and cost dynamic in some of those big pass-through categories? Thanks so much.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Andrew. This is Paulo. I'm going to take this one as the impact here is coming from the U.S. So when you take Q4 pricing specifically, the pricing came in line with our expectations, okay, but this was partially offset by mainly two things. The first is trade. We had higher than planned trade spend as we invested to protect the cold cut distribution that we're having and selectively address some retail competition in cheese, okay. So we spent more trade than expected originally. And also in the commodity side, we saw that the commodity volatility, mainly dairy and nuts, caused a higher commodity cost then we weren't able to price in the quarter, okay. So those are the main impacts that we see in commodity versus our expectations we had before for Q4. I think, again, going forward we see our big four commodities so far look stable versus prior year.
Andrew Lazar - Barclays Capital, Inc.:
Okay. Thank you.
Operator:
Our next question comes from the line of Bryan Spillane with Bank of America Merrill Lynch. Your line is now open.
Bryan Spillane - Bank of America Merrill Lynch:
Hi. Good morning, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good morning.
Bryan Spillane - Bank of America Merrill Lynch:
Just two questions I guess related to the outlook. The first one is if you piece together some of the commentary about the first quarter, sounds like sales are going to be soft and also profit. So maybe, David, if you could give us a little bit more color on kind of the profile of the quarter especially in the U.S., just magnitude in terms of what those pressures will be.
David H. Knopf - The Kraft Heinz Co.:
Hi, Bryan. This is David. So let me hand it to Paulo to talk a little about our U.S. outlook and then I'll come back and step back and talk more about Kraft Heinz into 2018.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Okay. Hey, Bryan. Paulo. So that's right. So we are seeing in the short term, specifically Q1, some headwinds that will cause near-term sales to be below run rate consumption. The main drags are pretty much driven by, one, Planters in club and Ore-Ida, and this will be a headwind of between 1.5% to 2% in our sales in U.S. In addition to that, we expect to see a trade phasing, including time of spend, that will be about 1.2% headwind. This specific trade phasing we expect to have the equivalent benefit late in the year. From a run rate perspective, we are seeing a improvement in our consumption trends for the measured channels during 2017. So just to give an idea, if you take out Planters in club in Q4, our consumption in the measured channels was minus 1% versus minus 1.9% for the full 2017. So a substantial improvement during the year. We also continued to see low to mid single digit growth outside measured channels, e-commerce and foodservice, that represents overall just over 20% of our sales. So we're confident that we can deliver substantial sequential improvement in 2018 as the impact from Planters in club and Ore-Ida fades and the commercial investments that we are making, go-to-market, Big Bet innovation in market starts to gain traction.
David H. Knopf - The Kraft Heinz Co.:
Thanks, Paulo. This is David. So I just want to step back here again and look at the total company into 2018 to provide a little more color on our outlook. So first off, I'd say in contrast to the 2017 profile that was fairly evenly split 50/50 on sales and EBITDA first half, second half, I think 2018 is likely to be a bit less first half and a bit more second half. So what I'd say is I think we're cautious on the short term given a few different considerations. One is what Paulo outlined in the U.S. and what we anticipate seeing through the year. And on top of that, we'll be accelerating investments in capability building, particularly in the U.S., as well as other factors internationally like SAP implementation in Brazil we talked about. At the same time, we're very confident in our ability to grow EBITDA for the full year and this is going to be driven by a combination of carryover integration savings, new savings initiatives that we mentioned that we have planned for the year, as well as commercial gains into the back half of 2018. And this will be despite the $250 million to $300 million in commercial investments we're making upfront in the business, as well as some of the non-key commodity inflation we talked about. So with that, we believe that with the capabilities we're building in category management, things like marketing, brand building and go-to-market, we'll be in a much better position to deliver sequentially better growth, both into the second half of 2018 as well as into 2019.
Bryan Spillane - Bank of America Merrill Lynch:
Thank you. That's helpful. And I just had one follow-up. Between last night's presentation and this morning, it sounds like the world's changed a bit since 2012. There's some need to reinvest. Has this at all changed what you have thought about what the ongoing sort of EBITDA growth profile would have been for this business versus maybe what it was when Heinz and Kraft came together? Or is this just more of a temporary step back and you still have the same growth expectations going forward long term?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Bryan. It's Bernardo. I don't think it really changed our way of thinking. And as I said in the beginning of the presentation, is we think the journey of Heinz since 2013 up to today is pretty much on track for the things we wanted to deliver and the progress we have made in the past that we have been delivering. We always thought that there would be a learning curve and more investments to come moving forward, to push the business to profitable growth in many categories. And it's exactly what we have been accelerating since Q4, with the advent of tax reform and having a better free cash flow profile. And so we did took a decision to accelerate many of the categories and things that we have in mind that were in our timeline to be done. So I don't think there is a change in that sense. It is true what I said that the integration phase is behind us. And given the knowledge you have today and the instruments and capabilities we have developed in the last two years, Heinz brand is an example, as renovation of our portfolio. And innovation is another example (34:59) that we're able to implement in a very difficult retail environment in non-commodity product is an example. All this, we're taking that and then scaling up in a big way. We start this in Q4. You already see in our P&L parts of this investment, you're going to see more. I don't think there is a change. I think really it's the next phase, like I said, building the business of the future.
Bryan Spillane - Bank of America Merrill Lynch:
Okay. Thank you.
David H. Knopf - The Kraft Heinz Co.:
Bryan, this is David, just to close here. So I think as we look at 2018, we could have foregone the $250 million to $300 million of investment and grown at a faster clip this year, but as Bernardo said, we decisively chose to make these investments. We think it's the best for the long-term trajectory of the business. And again, we want to be a company with significant competitive advantage going forward, not just a good company today.
Bryan Spillane - Bank of America Merrill Lynch:
Thank you.
Operator:
Our next question comes from the line of Jason English with Goldman Sachs. Your line is now open.
Jason English - Goldman Sachs & Co. LLC:
Hey, good morning, folks.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good morning.
Jason English - Goldman Sachs & Co. LLC:
Thank you for allowing me to ask a question. I guess I have two. First, to understand the savings versus investment balance. I think early on with your commitment to the savings, you always gave that sort of net of investment in the business. You clearly talked about ramping investment in the fourth quarter, yet you're still talking about the $1.7 billion savings. Should I look at that $1.7 billion as still sort of net of the incremental $250 million you put in, suggesting that gross savings may have actually been higher, or not? And then second part of that question, I'm hearing a lot about investment next year, not a lot about productivity. Do you think that we're at a point where the investment may actually outweigh ongoing productivity? Or is there still surplus savings that allow you to fund some of this and drive underlying margin growth?
David H. Knopf - The Kraft Heinz Co.:
Hi, Jason. This is David. Thanks for the question. So the first question I believe was more kind of 2017 looking. So again, what I'd say is we closed the Integration Program, and we're really happy with the performance there, delivering just over $1.7 billion of net incremental savings to the business. And, yes, that's correct. That's net of investments $200 million of commercial investments behind us that we made in the business as well as net of some non-key commodity inflation that was primarily logistics related that accelerated in the fourth quarter of 2017. So overall, we're really happy with where we closed the integration plan. As we look to 2018, what I'd say is, again, we're kind of short term cautious and overall confident with the profile of the business and our EBITDA trajectory for the year. And this is really going to be driven by carryover savings from that Integration Program which is really just annualizing some of the benefits that we ramped up in 2017 as well as the new initiatives that we talked about. So these are in fact new, what you may call, productivity initiatives but effectively new savings initiatives that we're planning to implement this year. And these two benefits will really fund the investments for the year, and combined with some of the commercial ramp up that we expect and we talked about, we anticipate delivering organic EBITDA growth for Kraft Heinz in 2018. And just to close, I think on top of this, with the tax savings we talked about that we've used to personally invest in the business, we'll be able to drive strong EPS growth. And then finally, with all these factors considered and with the lower CapEx and working capital we anticipate, we expect to have very strong free cash flow in the business in 2018 as well.
Jason English - Goldman Sachs & Co. LLC:
That's really helpful. Thank you. And in terms of where the investment's going, I read through – I went through the presentation last night, and I walked away with an impression that there's going to be a lot of investment internationally, grasping to quotes like "transform Heinz into a more global company", 10% of countries with two or more Global Brands going to 80% in three to five years. But I'm hearing today a lot of investment in the U.S. So did I maybe walk away with the wrong interpretation last evening about, sort of, globalization initiatives? Or is that still the plan and the U.S. is really just the investment necessary to kind of keep the momentum, get the business back on track here?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Jason. It's Bernardo again. What I can tell you, that's very balanced. I don't think I understand your question, but I would say a little different. There is a large investment in the United States and also international. If you think about the pillars we're highlighting in the framework and investments David was just describing a couple of minutes ago, there is a lot of in-store execution, a lot of digital initiatives, a lot of working dollars behind brands and campaigns that we want to really take to the next level. I think the Kraft Super Bowl Family Greatly campaign is another good example of the start of the journey that's happening in Heinz with the Hum campaign three years ago, I think, in the Super Bowl. All of that (40:33) there are also significant investment internationally to take our brands to a more global place. That would be more on the Kraft and more on the Planters, and also in white space under Heinz. So those are happening as we speak. I wouldn't consider the investment focused more on international market. That's not the case. Actually, if you think about what's happening now as many of our peers are retrieving from touching the stores and investing in retailers. We're actually deciding to accelerate that, hiring more in-store execution, putting more money behind on strength of our brands, and that has a big component in the United States, a big component in Canada and a big component internationally.
Jason English - Goldman Sachs & Co. LLC:
Thank you. Appreciate it.
Operator:
Our next question comes from the line of Ken Zaslow with Bank of Montreal. Your line is now open.
Ken Zaslow - BMO Capital Markets (United States):
Hey. Good morning, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good morning.
David H. Knopf - The Kraft Heinz Co.:
Good morning.
Ken Zaslow - BMO Capital Markets (United States):
I'm going to ask a different strategic question. I looked at the presentation, and you stated the increase – the need for the pressure for consolidation. But as you go through it more and more, you talk about innovation needs to be less than $100 million of sales. There's more focus on branding, personalized nimbleness. So kind of with that as a backdrop, do you think it's possible that the best strategy might be to actually refine and slim down the portfolio to have greater focus on some key brands, rather than just consolidation? I know it's a flip of what you've said, but just, if you can comment on that it'd be helpful.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Ken. It's Bernardo again. Just to start, the number we have for innovation and renovation worldwide is much higher than the number you mentioned. So I'm not going to – I'm going to get specific, but we were more than double our percentage of innovation of last three years, and we continue to accelerate in a big way looking at 2018. Actually, one thing that give us confidence that we can maneuver the short-term headwinds we have and looking at a much more stronger profile second half and beyond is exactly the innovation that's coming to market in the United States, Canada, Europe and worldwide, right. So I would say that the number is higher than you mentioned. On the second part – sorry...
Ken Zaslow - BMO Capital Markets (United States):
In your commentaries, you said size matters relatively less than it used to, versus scale and speed. New product success is less likely to be defined as much by reaching the $100 million mark. I'm sorry for the misunderstanding.
Bernardo Vieira Hees - The Kraft Heinz Co.:
No, so sorry.
Ken Zaslow - BMO Capital Markets (United States):
(43:25) more that nimbleness and smallness and being more personalized rather than having a conglomerate of brands that might distract you, I don't know if there's an opportunity to slim down the portfolio. I'm sorry.
Bernardo Vieira Hees - The Kraft Heinz Co.:
No, no, no. Sorry for that, Ken. I misunderstood you. So it's my fault. What I was trying to say and I think is applicable here, that a lot of ideas doesn't need to be extremely high. I'm going to give an example. Heinz BBQ is an idea that goes to the range of $100 million. But within the brand and the portfolio is white space, what you can deliver to that is very big. So it's not only that smaller brands or not. We can scale up ideas in a big way. Planters in snacking, Kraft penetrating desserts with Philadelphia cheesecake are all ideas that scale up to those range, but scale up brands to the next level. So that's what we're trying to say. When you think about scale and portfolio, that's the second part of your question, we're happy with the portfolio we have. I think you're right, what you said, that the food industry is one that has not consolidated as much as other industries have. There are reasons why that. What I can say that within a portfolio we have today, is there will be more forces of consolidation in the industry. If that will happen, we would like to be one of them.
Ken Zaslow - BMO Capital Markets (United States):
Great. I appreciate it. Thank you.
Operator:
Our next question comes from the line of Rob Dickerson with Deutsche Bank. Your line is now open.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Thank you very much. So, Bernardo, I just had a question really around M&A. I know – I realize it's the same strategy, transferable brands, strong brands for the future, but just in terms of your stock price, your valuation, I would argue, that it still sometimes gets a bit of a premium, given that expectation of industry consolidation plays out and you're in this great spot to leverage that. And then you said earlier, you said your valuations are more attractive than two months ago, integration's over, then the presentation last night there's commentary that you are in a good spot to leverage potential consolidation. So I'm just curious, any color you can give as to kind of why we haven't seen anything since really the Unilever bid a year ago. And then is the non-hostile stance, is that reducing the size of the target list or is the lower valuation factoring in? I'm honestly just trying to get a feel as to where you stand now versus a year ago, given your valuation is partially priced off of that expectation. Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Rob. It's Bernardo. Thanks for the question. Look, I don't want to get into the valuations and stock price movements and so on. What I can say is that we always have been and our history has shown over 30 years in many other business and the story of their shareholders that we always take those things very seriously. We always take the shareholder value propositions, long term, extremely carefully, and when we decide to take action, we normally very decisively, right. Also, as I highlight in the beginning, our framework thinking on M&A has not changed. We continue to like strong brands, business that can travel, and opportunities within combining companies and so where two plus two can be more than four, so we can generate the resources to reinvest behind the products, the people, the brands. That has not changed. It is true that the chapter of our integration at Kraft Heinz is behind us, like I highlighted, and also it is true that valuations are more attractive today from a very long-term proposition than they were before, if you look at two months, if you look at the near – or the time horizon, you decide it, too. That being said, we believe the things we are doing here. That's why we're highlighting here the framework of building the things that we're doing, the acceleration of investment, representing – and the things we are doing as an organic company. So we're not just focusing or taking out from everything we need to do on a day-to-day basis. I think that's framework as M&A, and as you said, continue to be in place, and that if there will be more consolidation in the industry, if that is the case, we want to be a force of that.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Okay. Great. Thanks for the answer. And I'll pass it on.
Operator:
Our next question comes from the line of Alexia Howard with Bernstein. Your line is now open.
Christopher M. Jakubik - The Kraft Heinz Co.:
Alexia, are you on mute? Can't hear you.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good morning, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good morning.
David H. Knopf - The Kraft Heinz Co.:
Good morning.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Great. Thank you for the question. Can I ask, you opened your commentary this morning with some comments about customer contracts. Could you talk a little bit about exactly what you meant by that? What was not being delivered that you expected? That would be very helpful. And then my follow-up would be around pricing dynamics. We're noticing in the measured channel scanner data that your pricing is up a little bit over 2%, I think, in the last quarter or so, but your pricing that you reported in the results this morning was only up I think 1%. Is there a reason for that gap at the moment? Is it a non-measured channel issue, or is there something going on, where the retailers are maybe taking a little bit more pricing on your products than you're actually realizing? Thank you.
David H. Knopf - The Kraft Heinz Co.:
Hi, Alexia. This is David here. So I'll answer your first question here, and then I'll pass it to Paulo to talk a little bit about the pricing dynamics. So very quickly on the go-to-market agreements, we've talked extensively about it. It's really related to our Canadian business where, as we talked about in Q1 in 2017, we're late to the game in really locking those agreements down. So I think that was a lesson for us that we've learned from. And what I'd say is going to 2018, I think the outlook is much stronger. We're securing major client agreements early. We're focused on the major value drivers for the business, including a solid innovation pipeline and capturing whitespace opportunities in foodservice. So I feel that we're in a much better position to perform in 2018 on the business in Canada. So with that, I'll pass it over to Paulo to talk through the pricing dynamics you asked about.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thanks, David. Hi, Alexia. Try to – I think I understood the question. So again, when you think about price changes, it's always difficult and always complex to execute in the current industry environment, and today they are even harder. We always look to strike a balance between market share and profitable volume, and we choose when, where, and how to compete. More specifically, we continue to focus on differentiating our products our brands, and we aggressively defend where we see the need. What I think important is that, overall, I can say that we have been able to price our brands in line with their value to consumers. So we are feeling good with the achievements we've been having on this side of the business.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you. And I'll pass it on.
Operator:
Our next question comes from the line of Akshay Jagdale with Jefferies. Your line is now open.
Akshay Jagdale - Jefferies LLC:
Thank you. Thank you for the question, and thanks for the presentation yesterday. I found it pretty useful. I wanted to ask about the increased investments. So what does this say – the increased investment spending, what does this say about your view on brands and how much they matter to consumers in food? And based on that, your ability to get good or appropriate returns on them, right? There's this sentiment out there that brands don't matter to consumers in food and maybe legacy brands like the ones that you have, the large ones, aren't connecting. We don't agree with that, but I'd love to get your thoughts on that. And then secondly, are these investments to accelerate, so an offensive move, or to catch up? It seems from your presentation yesterday that you think your capabilities already, from a competitive perspective, are better than most of your peers. And so it seems like this is an offensive move. But given the 2017 results have been sort of below potential, perhaps the market might view this as more of a defensive move. So just wanted some clarification on those two and I'll pass it on after that. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Akshay, thank you. This is George Zoghbi. I will take this question. Well, you couldn't be more right about brands, particularly in this environment. Brands matter most because the investment behind advertising, the investment behind promotions, the investments behind new products that come to market not only helps the brand, but stimulates overall category demands for everybody who is operating in those categories. So in an environment where there is changing consumer needs and changing go-to-market model, brands become a lot more important. However, brands need nurturing and nurturing means investment and staying relevant with what consumers' needs are and what consumer wants to buy. So for us, an investment in the brand has always been important. Now we're even accelerating that to deal with an environment where consumers changing what they buy and where to buy it from. And we are accelerating the investments to deal with that. So we see now increasingly important to have stronger brands in those categories for everybody.
Akshay Jagdale - Jefferies LLC:
And whether it's offensive or defensive? Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Well, it's both. For the long-established brands, it's a defensive play to ensure that these brands stay relevant with consumer needs. And the creation of new brands like DEVOUR or like other smaller brands that we created, they are one-dimension brands that deal with one consumer need, these play the offensive part of the strategy.
Akshay Jagdale - Jefferies LLC:
Perfect. I'll pass it on. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, Akshay.
Operator:
Our next question comes from the line of Chris Growe with Stifel. Your line is now open.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Good morning. I just had a...
David H. Knopf - The Kraft Heinz Co.:
Good morning.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Thank you. Just had a couple questions for you. Last night you touted some of your Big Bets and we heard that today as well and some success there. There was a comment you made last night about 7% of your sales are coming from new product innovation in the last three years. I think most food companies are running kind of low to mid-teens. So I'm just trying to understand, is there that much more to come here? Are you going to be more in line with, say, with an industry average? And is this part of the investments you're making in 2018?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Chris. It's Bernardo. You're right on your comment that you continue to accelerate our innovation, not only the Big Bets but the renovation of the portfolio and continue to grow that. If you take those percentage since 2013, when I started at Heinz, we more than doubled. What I think is important within that is within not only the percentage but the incrementality of the innovation, to start materialize more. As we're adding the Big Bets and so on, a lot of them you're going to see a breakthrough, white space are territories where we operate but not in that specific segment or you don't operate at all. So not only the percentage that you're talking about, we believe can continue to go higher until we can beat the benchmark in the industry that we're not today. But the level of incrementality of our Big Bet innovation needs to progress.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Okay. And then just one other question, if I could, in relation to having access to, say, the Kraft brand in Europe. Are there incremental costs this year related to selling that product in Europe, be it internal investments or brand investments or things we need to make sure we account for since you have control of that brand in more areas now of the world?
David H. Knopf - The Kraft Heinz Co.:
Hi, Chris. This is David. So we did have some upfront investments in Q4 and we will invest behind that business into 2018. So you would expect to have some costs around that as we repatriate those Kraft brands.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
David, is that a meaningful component of the incremental investment this coming year? I'm just trying to get a frame of reference for how big this could be.
David H. Knopf - The Kraft Heinz Co.:
No, Chris. It's not a meaningful component in the overall profile that we provided.
Christopher R. Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you very much.
Christopher M. Jakubik - The Kraft Heinz Co.:
Maybe one more question.
Operator:
Our last question comes from the line of Scott Mushkin with Wolfe Research. Your line is now open.
Scott A. Mushkin - Wolfe Research LLC:
Thanks for taking my questions. So I just wanted to frame one thing on the EPS growth. I think you said you said significant EPS growth. Is that double digit or can you size that for us? And I have one other question.
David H. Knopf - The Kraft Heinz Co.:
Hi, Scott. This is David. So we're not going to put a specific number around it. But, again, in terms of the overall profile, on EBITDA, we have a carryover savings coming through in 2018 from the Integration Program, so this is the annualization impact; new savings initiatives and both those combined to help and to fund the investments we're making in the business. And then, on top of that, the commercial ramp-up we'd expect through the year to deliver organic EBITDA growth. And then, how I think about it is the tax savings we expect to have that helped us make those investments will drive strong EPS growth on top of the EBITDA profile.
Scott A. Mushkin - Wolfe Research LLC:
Okay. And then my second question, we know we've talked a lot about M&A. But as we research this and obviously we do a lot of work in the retail channel, I'm pretty impressed by what you guys have done with your portfolio since the merger. So I guess the question is, can you, I guess, kind of walk and chew gum at the same time, it seems like you might be able to do a couple of M&A transactions that would be beneficial. And when you think about M&A, particularly in the U.S., how do you think about the categories? And then I'll yield. Thanks.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Scott. It is Bernardo. Like I said, we don't want to comment on the specific or hypotheticals here. I think just going back to the framework, this has not changed. We do like strong brands. We like business that travel and we believe when there are – we can find two plus two is more than four. We have been able to create significant long-term value, what benefits both companies that are involved in the merger. So that being said, if there will be more consolidation in the industry or not is to be proven. But if that is the case, we want to be a force in that.
Scott A. Mushkin - Wolfe Research LLC:
Perfect, guys. Thanks. I know you have another call coming up, so I appreciate you squeezing me in here. Thank you.
Christopher M. Jakubik - The Kraft Heinz Co.:
Okay. Well, thanks, everybody, for joining us on the call today, and appreciate you tuning into the management slidecast. And if you haven't, I would suggest doing so going forward. For the analysts who have follow-up questions, Andy Larkin and myself will be available. And for anybody in the media, Michael Mullen will be available to take your questions. So thanks very much, and have a great day.
Operator:
Ladies and gentlemen...
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
David H. Knopf - The Kraft Heinz Co.:
Thank you.
Operator:
Ladies and gentlemen, thank you for your participation in today's conference. This concludes the program, and you may now disconnect. Everyone, have a great day.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. Georges El-Zoghbi - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co. David H. Knopf - The Kraft Heinz Co.
Analysts:
David Palmer - RBC Capital Markets LLC Kenneth B. Goldman - JPMorgan Securities LLC Matthew C. Grainger - Morgan Stanley & Co. LLC Robert Moskow - Credit Suisse Securities (USA) LLC Bryan D. Spillane - Bank of America-Merrill Lynch Pablo Zuanic - Susquehanna Financial Group LLLP Jonathan Feeney - Consumer Edge Research LLC David Cristopher Driscoll - Citigroup Global Markets, Inc. Andrew Lazar - Barclays Capital, Inc.
Operator:
Good day. My name is Shannon, and I will be your operator today. At this time, I would like to welcome everyone to the Kraft Heinz Company's Third Quarter 2017 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hello, everyone, and thanks for joining our business update for the third quarter of 2017. With me today are Bernardo Hees, our CEO; George Zoghbi, our Former Chief Operating Officer of our U.S. Commercial Business and now Strategic Advisor; Paulo Basilio, our former CFO and new President of the U.S. Zone; and David Knopf, taking over for Paulo as CFO, most recently the Head of our Planters business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you can find the GAAP-to-non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Now, let's turn to slide 2 and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris; and hello, everyone. Since our last call, there's been a lot of talk about changes in the industry and how consumer staples companies will adapt to this new reality. We believe in this fast-moving environment, the companies that are adaptable and data and consumer driven will have an edge in the marketplace. With that, I would like to start by saying our plans and our progress remains on track. Our Q3 results were consistent with our expectations for sequential improvement, and we remain confident in our ability to drive sustainable, profitable growth going forward. As far as results go, and I believe I said on our last call that, while we're not entirely satisfied with our financials, we are confident in our ability to drive further improvement going forward, and that remains the case today. Our Q3 operating numbers show a good pickup in momentum, despite the usual mix of ups and downs that come with running a global business. We saw sequential improvement in all segments, both top and bottom line. Despite some category-specific volume losses, we have been willing to accept in a few countries, some supply chain issues in the United States and other headwinds that come about in the rest-of-the-world market. What's more encouraged is that sales are starting to leverage the business investments we have been making. For instance, EBITDA growth was solid, despite the dire (3:16) balance of pricing and commodity costs not coming to as strongly as anticipated as bacon and dairy costs picked up during the quarter and pricing has yet to catch up. And we continue to improve against our goal of maintaining strong margins as savings in each region have continued to come in strong and cumulative savings from our Integration Program went $1.58 billion at the end of Q3. Going forward, there is no doubt that the retail environment in most parts of the world will remain challenged. But as the retail landscape changes from market to market, the challenge for us is the same and the same as it's ever been to adapt quickly and stay relevant in all channels. It's interesting to note the challenge we are facing in Europe, especially in the UK, at this time last year. Today in UK, you are once again delivered sustainable, profitable growth in all channels, including e-commerce and discounters, with significant opportunity across Europe is still ahead of us. The lesson is that the ability to adapt quickly is critical. For some time now, we have been talking about building out in-house capability in innovation and renovation, marketing, category management, and go-to-market capabilities for better data-driven insights and faster decision-making, and you are beginning to see the benefits coming through in the marketplace. From the growth, we are seeing our condiments and sauces portfolio in most every markets we're in, given we have been working at this the longest. To other big bet innovations, renovations, and whitespace, such as frozen meals and snacks in United States and Planters in China. To the stability and improvement in market share trends, we are seeing developed markets like the United States, Canada, Western Europe, and Australia. In the past several weeks, we have taken a detailed steps to make sure that Kraft Heinz is organizing resources in a way that puts intense focus on our biggest opportunities. We are making these changes based on our culture of meritocracy and ownership. You probably have seen our public announcements promoting George Zoghbi to Strategic Adviser, Paulo Basilio to U.S. Zone President, and David Knopf to CFO. But we have also been taking additional actions behind the scenes to improve our capability. For instance, we promoted Nina Barton, our Head of U.S. Market, Innovation and R&D to a new role as President of our Global Online and Digital Growth Initiatives, reporting directly to me. In her new role, Nina is responsible for leading all Kraft Heinz e-commerce platforms, accelerating digital transformation, and driving new online business. We also promoted Michelle St. Jacques to Head of Brands and R&D, reporting directly to Paulo. In her new role, Michelle is responsible for breakthrough innovation, the centralized parts of R&D, as well as managing brand building best practice that feed into our category teams at the business unit level. So to sum it all up, through the first nine months of 2017, the investments we have been making are starting to have the impact in the marketplace and the P&L that you have been expecting. And we have good momentum heading into the fourth quarter that should allow us to deliver profitable sales, to deliver strong earnings growth for the full year, and sets us up for further gains in 2018. So let's turn to slide 3 and the details of our Q3 financials. Starting with net sales, there are two things to highlight. First, total organic sales tilted to positive growth in Q3 with sequentially better performance in every reporting segment. And second, we had better overall volume-mix performance, driven by growth engines, such as condiments and sauces in most markets across the Kraft Heinz world; innovations, such as Lunchables and P3 in the United States, as well as solid foodservice gains in a number of key markets. As this happen, even though the United States continue to weight it down by lower shipments in nuts, cheese, meats and coffee, and the acceleration we expected in the rest-of-the-world market was held back by some one-off factors that David will discuss later, like the slowdown in Brazil and hurricanes in the Caribbean. At EBITDA, momentum picked up as well. We delivered roughly 7% growth and 180 basis points of margin increase in Q3. The upside was driven by a combination of, one, gains from our cost-saving initiatives, including $125 million from our North American Integration Program; two, lower overhead costs; and, three, favorable pricing. At adjusted EPS, we were flat with the prior year, as our strong EBITDA growth was offset by a roughly 450 basis point increase in the effective tax rate versus Q3 last year. Going forward, as I mentioned, we do expect business momentum to continue into the fourth quarter, with strong gains at both EBITDA and EPS. Now I will hand it over to George, Paulo, and David to highlight our performance and our outlook in each reporting segment. But before I do, I would like to thank my partner, George, for the contributions he has already made leading our West (10:21) business through a period of significant transformation, and to say that I look forward to continuing to work together for even bigger and better contributions to the Kraft Heinz Company. George remains a part of Kraft Heinz, and he will be deeply involved in our innovation and brand-building initiatives, our regular performance review, as well as the development and execution of our strategic plan. So, again, thank you, George.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you very much, Bernardo, and good afternoon, everyone. As usual, I will start the update for our U.S. business on slide 4. Overall, we continued to move in the right direction during the third quarter. We leveraged Kraft Heinz's scale at retail with a well-executed Labor Day event. We're seeing solid consumption gains in a number of our largest categories, including continued growth in our frozen business, Kraft American slices and Heinz Ketchup, as well as innovation-led growth from Lunchables and P3, and our renovation of Oscar Mayer hot dogs driving improved category performance. Our share performance has remained consistent overall, continuing with positive share trends in roughly half the business in measured channels, despite the strong private label push that you've seen in the past few quarters. In outside measured channels, in Q3, we began once again to deliver faster than market growth in foodservice and our e-commerce sales are up more than 70% year-to-date. That's not to say that we don't still have some market share and consumption challenges. But they remain concentrated in the same few categories we've been talking about for some time, and we understand what needs to be fixed. They include cold cuts, which continues to be a largely self-inflicted problem with delays in new equipment start-up that will, in fact, impact Q4 merchandising, sales and market share; natural cheese, where shares remain under pressure due to increasing price gaps to private label; and, finally, ongoing weakness in our Kraft salad dressing business. Overall, the fact that we're building momentum as we take significant steps to transform our U.S. business gives me comfort and confidence in handing the business off to my partner and friend, Paulo. So for the outlook, let me pass the baton to Paulo.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, George, and hello, everyone. Let me start by saying that I'm very excited to be leading the U.S. business, and I feel good about our ability to continue delivering profitable growth, despite the fact we must keep adapting to a rapidly-changing retail environment. I think, the challenges we face and the actions we need to take are clear and straightforward. It centers on capturing several opportunities we have to drive better consumption trends, including leverage data to make our marketing as effective as possible from marketing mix to quality impressions, executing our strong pipeline of innovation and renovation, sharpening our category management skills through revenue management and assortment management capabilities, continue to invest in sales to ensure we have the right product range at the right account in the right geography, as well as ramping up our efforts outside traditional channels to capture incremental growth opportunities including foodservice and e-commerce. In the near term, I expect that we will see many of the same underlying trends that George described for the third quarter continue to play out in the fourth quarter, and positioning ourselves for a solid 2018, including the completion of our footprint initiatives is a key priority. But let me turn it over to David to better frame what we've seen and what to expect within the numbers.
David H. Knopf - The Kraft Heinz Co.:
Thank you, Paulo, and hello, everyone. I'll start on slide 5 with our U.S. financials. As expected, organic net sales performance continued to improve in Q3 to a 0.4% decline. Volume/mix performance was in line with what we saw in Q2.To the plus side were consumption-led growth in Lunchables and P3, gains in foodservice and a roughly 30 basis point benefit from hurricane-related consumer pantry loading. But these were more than offset by distribution losses in nuts and cheese, as well as lower shipments in meats and coffee. By contrast, pricing began to come through stronger in Q3, reflecting higher prices in cheese and bacon to address rising commodity costs, as well as pricing in desserts that were partially offset by the timing of promotional activity versus last year in a number of categories, including Oscar Mayer cold cuts and Capri Sun ready-to-drink beverages. We also saw stronger EBITDA performance in Q3 than either Q2 or the first half, with adjusted EBITDA up 6.8%. As Bernardo mentioned, incremental Integration Program savings of $125 million between the U.S. and Canada was a key contributor. Beyond Integration Program savings, lower overhead costs and favorable pricing were partially offset by unfavorable key commodity costs, particularly in meats and cheese. On our last call, Paulo talked about a better balance of pricing and key commodity costs in the second half versus what we saw in the first half. While this did, in fact, happen, it was less pronounced than anticipated, due to a step-up in dairy and bacon costs during the quarter. Going forward, there are a couple of factors that will impact U.S. performance in Q4. Organic sales growth in Q4 will see a 30 basis point headwind from hurricane-related consumer pantry loading in Q3; as George mentioned, delayed production line start-ups impacting cold cuts; as well as the fact that we're up against the strong 2016 fourth quarter that included some degree of retail inventory build that we don't expect to repeat this year. That said, we do expect solid EBITDA growth to continue, reflecting our ongoing focus on profitable sales, as well as further cost savings that I'll speak to later. Let's turn to slide 6 and Canada, where in the third quarter we continued to see our focus on profitable sales pay off. Pricing largely reflected increased promotional activity versus the prior year, as we're essentially seeing 12 months of merchandising activity being fit into the last nine months of this year. This is due to the delay in reaching go-to-market agreements with key retailers in Q1. Volume/mix mainly reflected ongoing consumption growth in condiments and sauces that was offset by lower shipments of mac and cheese versus the prior year. At EBITDA, similar to the U.S., we had solid mid-single-digit constant-currency growth and more than 200 basis points of margin expansion. Here, gains from cost savings and lower overhead costs, as well as improved product mix, more than offset the impact of lower pricing from higher promotional costs versus the prior year. Looking ahead to Q4, we expect a similar picture to Q3 on the top line with solid underlying growth and a good level of in-store activity. However, with the strong headwind in December as we expect to end 2017 with lower retail inventory levels than seen at the end of Q4 last year. At EBITDA, grocery continue to improve from a combination of cost savings and a better balance of pricing and input costs versus the prior year. That brings us to Europe on slide 7, where we saw a very solid quarter. Pricing was sequentially better than Q2, but continued to be weighed down by trade investments to address competitive activity in our Italian infant nutrition business. Volume/mix improved to 4.1% growth, driven by strong consumption gains in condiments and sauces across the region, as well as gains in foodservice, although there was a small benefit within all of this from shipment phasing versus last year as we mentioned on our last call. Importantly, the ongoing stable consumption growth in the UK gives us the confidence that the business is on the right path. At EBITDA, we continued to benefit from volume/mix gains and strong efforts to control costs, and this more than offset unfavorable input costs in local currency driven by transactional currency headwinds. Going forward, in Europe, we don't expect organic sales growth in Q4 to be quite as robust as Q3 due to a combination of program timing and comparisons. However, we do expect to see a combination of organic net sales growth and cost efficiencies continue to drive EBITDA growth. Finally, let's look at our Rest of World segment on slide eight. Clearly, the 3.6% organic net sales growth was not the acceleration we had expected and remains a lower rate of growth than we would expect on an ongoing basis. We did see strong, double-digit gains in markets like Indonesia, China, and the Middle East, driven by the focused investments we've been making to drive condiments and sauces, as well as our Planters nut businesses, and this was very much in line with our expectations. That said, for the second quarter in a row, a number of one-off factors contributed to this performance, including an unfavorable impact from distributor network realignment, which we have seen in the past couple of quarters, but should begin to fade as Q4 progresses. We also saw lower shipments in Brazil as we've seen a general slowdown in the market, but most acutely impacting our canned vegetable business in the quarter, even though we continued to grow market share. In addition, Q3 was further held back by overhang from the GST change in India, primarily impacting our nutritional beverages business and to a lesser extent lost sales due to the hurricane impact in the Caribbean. At EBITDA, we saw the solid underlying growth I mentioned, together with the tight focus on costs show up at the EBITDA line. Adjusted EBITDA was up 6.4% in constant currency terms in the quarter and margin is now moving in a positive direction, consistent with the expectations we laid out on our last call. Going forward, we do expect the impact of the one-off factors I mentioned to fade in Q4 with organic sales reaccelerating, and this should happen despite a headwind from Chinese New Year-related shipments shifting into Q1 2018 due to a later-than-normal holiday. We also expect to better leverage the investments we've been making over the past year, driving stronger growth in EBITDA. This brings us to our outlook for the total company. I'll start by picking up on the sentiment Bernardo laid out earlier that while our numbers have not been as strong as they could have been, the impact our investments are making in the marketplace and our P&L are building the positive momentum we expect and need to continue delivering sustainable profitable growth. Our focus from here is to close out the year strong and make sure that we continue to make progress against the things that will drive positive momentum in 2018. This should play out on three fronts. First, seeding and growing organic sales. In the U.S., this means executing our strong pipeline of innovation, renovation, marketing, and go-to-market initiatives. In Canada, to sustain the recovery in our activities at retail, as well as innovation-driven gains in our grocery portfolio; in Europe, to continue improving our share performance where we currently compete as well as capturing the whitespace in front of us including the repatriation of the Kraft brands; and for rest of world growth to accelerate with the return to run rate performance in both our EMEA and Latin America regions, each driven by a combination of innovation and whitespace gains. Second, continuing to build profit momentum. On cost savings, we're now targeting between $1.7 billion and $1.8 billion of cumulative Integration Program savings by the end of 2017, or $500 million to $600 million of net incremental savings in 2017 versus 2016. Ramping up supply chain related savings will be a key factor. We're confident that the savings are there, it's more a matter of timing relative to the end of the year. Another factor at work will be business momentum picking up in the form of sequentially better organic net sales growth in the areas where we've been investing the heaviest and the levers that provides at the EBITDA line. And finally, we continue to expect a more favorable balance between pricing and input costs as we go forward with Q4 sequentially better than the third quarter. The third and final part of our outlook is below the line costs, specifically the tax line. Based on the flow of discrete items we've seen through Q3 and what we're forecasting for Q4, we now expect our full year 2017 effective tax rate to land at approximately 29% versus the 30% we think is representative of our run rate on an annual basis. All things considered, we remain confident that a strong earnings profile should continue to show through, driven by a combination of profitable organic sales and EBITDA growth. Thank you, and now we'd be happy to take your questions.
Operator:
Thank you. Our first question comes from David Palmer with RBC Capital Markets. You may begin.
David Palmer - RBC Capital Markets LLC:
Thanks. Excuse the background noise. I'm actually on the road. When you talk about the U.S. food market, retailing environment getting more difficult, I think there's quite a few versions of what that might mean these days. There's a lot of theories and problems that people have cited. Could you zero in on what has gotten more difficult in the U.S. food market in general this year in terms of having profitable sustainable growth? And I'll have a follow-up. Thanks.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, David. This is Georges here. I'll take the question. There's no doubt that there is a change in the retail landscape today, and a change in the retail landscape is not something new. What is new is the frequency and the speed at which the market is changing. So we are seeing the majority – the vast majority of retailers investing to provide consumers with more shopping options. So we see almost everyone now trying at some stage in the cycle to offer in-store pickup, delivery to home, and people coming and shopping inside their stores as usual. Our job is to be agile enough to deliver the relevant offering and the bundle that consumers – that caters to consumers' shopping options. That's what we need to do, and that's where we're making the majority of our investments. For us, it is not a question that, for instance, we have to choose between an e-commerce versus a traditional channel. It is operating in every channel effectively, and that's the job to be done. And that's the job that we are focusing on.
David Palmer - RBC Capital Markets LLC:
And does that creeping influence of e-commerce mean less pricing power? Or just simply that there is a desire from some of the bricks and mortar players for you to share in those investments? Is that simply what's happening going on right now?
Georges El-Zoghbi - The Kraft Heinz Co.:
Well, for us the contribution margin from the sales in the e-commerce channel are comparable to the traditional channel because the physical movement of product is the same from us to the customers. Where we are making the investment, however, we're making an outsized investment to build our capability for the pull factor because the way consumers shop when they are in front of a screen, or they're using the mobile commerce, or they're using the voice commerce, is very different to their shopping behavior when they are walking through the aisle. And so our focus to making an investment to be able to cater for that and stimulate demand for us and our trading partners. So we will see that investment catching – the return catching up once we build scale in this area.
David Palmer - RBC Capital Markets LLC:
Okay. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. Our next question comes from Ken Goldman with JPMorgan. You may begin.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi, thanks. One quick one from me and then a broader one. I think it was implied last – on last quarter's call, and maybe stated absolutely that it was expected that sequentially organic growth would improve throughout the year, so 4Q would probably be better than 3Q. David, I think, you've been talking about some of the headwinds that we might face in 4Q versus 3Q, but we have a much easier comp as well in organic sales growth. Do we still believe it is still reasonable to expect that organic sales growth for the whole company will be a little bit better in the fourth quarter than the third quarter?
David H. Knopf - The Kraft Heinz Co.:
Hi Ken. This is David. And thank you for the question. So to summarize my comments from earlier, I'd say in Q4 we'd expect organic sales to reflect two things. One, some one-off headwinds from the U.S. and Canada, but we do expect this to be offset by acceleration in rest of the world. So I think that's kind of the trajectory you would expect for organic sales. The other thing I would say is we continue to expect strong EBITDA growth globally into Q4.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
And, Ken, just to mention on Q4, keep in mind that organic net sales growth was up 1.6% last year. So it's not necessarily an easy comp.
Kenneth B. Goldman - JPMorgan Securities LLC:
No, you're right. I was looking at the wrong year, and I apologize for that. My larger question in terms of personnel changes, obviously there have been some fairly major ones lately at the top. Can – I just – not to take up too much time, but can we just ask a little bit about why some of these changes were made? What, Bernardo, you think that individual strengths are in terms of David and Paolo and George, and why they are right for these roles? I'm just trying to get a little bit of a sense for why at this company's life cycle, or this point in the life cycle, these movements were taken on?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Ken, it's Bernardo. I think, it's a really good question. And if you think about it, we thought it was really the right timing to do that given that if you take the whole integration after two years of Kraft Heinz was already behind us, we went into a lot of transformational steps, not only from a result standpoint, but a way of doing business, pushing a large speed to market, to innovation go-to-market, and other things, a lot of different campaigns to products and renovation. And George has really done a phenomenal job leading us in the U.S. during this whole period. And part of his job as well was to prepare other players that could be his successor in this, and he could be helping us in a different role, what he is going to be doing that to myself, to Paulo, to the Board and so on. I think, for Paulo, after leading the finance world from this whole period since the acquisition of Heinz in 2013 was really a phenomenal opportunity for running a business and really adding to his skills and the talent he has. He understands the business better than anybody else. He had to work side-by-side with George, with myself during this whole period. So I wouldn't say I know people take by surprise, but the way you write this, it's very normal for us to have people in different areas and rotating and really adding to the business for the long run. And, David, it's really a question of, it's really a result of talent and proven results from the past, be now taking from a different – completely different role being the CFO of the company. I think, it's a great proof of meritocracy and ownership in action. So I know, it was a lot bundled together, but in the sense that something has been built for quite some time, has been – the transition has been very smooth. And really Paulo is already running the business, but David is already the CFO. George is already helping me in several initiatives like he was mentioning the e-commerce, the channel mix, things related to innovation, related to our stock plan initiatives. So I would say it's really a proof of meritocracy and speed to market when we move the company to the next level.
Kenneth B. Goldman - JPMorgan Securities LLC:
Thanks so much.
Operator:
Thank you. Our next question comes from Matthew Grainger with Morgan Stanley. You may begin.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Hi. Good evening. Thanks for the questions. I just had two. First I guess for David or for Paulo. I just wanted to ask about gross margin in the quarter. It was a bit below our expectations. I'd assume the main driver of any shortfall that might've occurred relative to your own outlook was a function of that price cost balance improving a little bit less than expected. But apart from that dynamic, could you just talk about the balance between supporting the brands with trade versus advertising at the moment? Are you seeing any incremental pressure from competitive dynamics, or retailers, that's resulting in the need to reallocate a bit of money from brand building back toward trade spending?
David H. Knopf - The Kraft Heinz Co.:
Hi, Matt. This is David, and thank you for the question here. So to answer your question, I think there are a few things to note on how the P&L is playing versus last year. So on gross margin, as you asked, the performance versus last year really reflects two factors. So first, we've seen an unfavorable balance in pricing and commodities, with commodity inflation that we've talked about in first half and last quarter. I'll reiterate that we did see improvement in Q3, and we expect to see an accelerated improvement in this balance into Q4. And in fact with that improvement in Q4, it should enable better flow through of savings – of our integration savings to the bottom line to EBITDA. The second factor here to highlight is we did have some increased depreciation and amortization expense within our gross margin line. If you actually take this out – and it's related to the footprint projects that we've talked about previously – if you take out this increase, our gross margin actually increased in Q3 by 35 basis points. So again, we started to see the improvement in Q3 which we expect to improve with PNOC and into Q4.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay. Thanks, David. That's helpful. And then just one other question, I guess following up on David Palmer's question earlier. When we're thinking about the pace of change in the U.S., there's been a huge amount of focus on the expansion of a few small but growing retailers within the food landscape, like Amazon and the hard discounters. And a lot of the risk factors being discussed are much more forward-looking than something that's really imminent or having a significant tangible impact right now, or at least it seems to be that way. So just curious to get your thoughts on what kind of tangible impact you're seeing from those retailers and how they are sort of interacting with broader industry at the moment. And then how well-positioned you are to partner with them, or in the case of the hard discounters how confident you are in remaining competitively resilient as they try and expand their presence.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi. This is Paulo. So when you think about the system discount – the high discounters channel, what we're seeing – and it's correct. We're seeing a push by this channel. It's causing a minute focus on product assortment and price matching by the traditional retailers. Our objective here, it's clear for us, is we need to get the right SKUs, the right brands at the right price point that should go for development channel. So for us, again, just pretty much the same idea we have in terms of the new – when you think about the e-commerce, and the new digital world. It's pretty much not a question of, for instance, discounters versus other channels, but again be able to operate with the right assortment, with the right SKU, at the right price point with the discounters and with the other channels. I think that's our main job here today.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay. Thank you, Paulo.
Operator:
Thank you. Our next question comes from Robert Moskow with Credit Suisse. You may begin.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Hi. Thanks. I guess a couple of questions. One is you raised your cost savings target, but my recollection is that that's also net of other costs that you might incur, inflationary costs such as freight. And with freight rising, how did that factor into your decision to raise the savings? Would it have been even higher excluding that, I guess? And then the second question is, I thought I heard Paulo comment about price matching by traditional retailers, or maybe I misunderstood. But is that a function of traditional grocers trying to match what the hard discounters are putting out there? And that's really my question.
David H. Knopf - The Kraft Heinz Co.:
Hi, Rob, this is David. And thanks for the question. So to answer it, I think this increase in integration savings that we saw from the $1.7 billion to a range from $1.7 billion to $1.8 billion. Again, this is net of some of the inflation and investments we talked about, so that's an all-in number.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. So it would've been higher, but are you raising your freight number in there also? Would it have been higher...
David H. Knopf - The Kraft Heinz Co.:
Again, this is an all-in number, so it's net of some of the inflation investments that we've had.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. Okay.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Yes, in terms of the – sorry. Your second question about price matching. So we're seeing some private label matching between retailers that are creating a bigger and wider gap versus the branded product for some specific customers.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay, that's helpful. Thank you.
Operator:
Thank you. Our next question comes from Bryan Spillane with Bank of America Merrill Lynch. You may begin.
Bryan D. Spillane - Bank of America-Merrill Lynch:
Hey, good afternoon, everybody.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hey, Bryan.
Georges El-Zoghbi - The Kraft Heinz Co.:
Hi, Bryan.
David H. Knopf - The Kraft Heinz Co.:
Good afternoon.
Bryan D. Spillane - Bank of America-Merrill Lynch:
Hi. So I guess my question is just around the EBITDA performance year-to-date, right. So I think currency – constant currency adjusted EBITDA is up 2% versus last year through the first three quarters. So can you give us a sense of where that stacks up versus, I guess, what your internal plans are? And also, I guess, there is an implication that EBITDA growth will be a little bit better in the fourth quarter, but just kind of where you are tracking versus plan? And I guess related to that, SG&A was pretty low this quarter, so trying to get a sense – I guess, some sense in there about how much of that is sustainable? Or are there some factors that drove SG&A down in the quarter that we should think about maybe not repeating?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Brian. It's Bernardo. Let me take the first part of your question about the performance evaluation, and then I'm going to ask David to follow-up on the SG&A piece. I think it's reasonable to say that after the first quarter that that has been a weaker quarter for us and for the industry in general, right? And we have been significantly progressed, month-by-month, quarter-by-quarter, and when you compare the second half with the first half, we continue to make core progress in almost all geographies and all channels, right? That's something we have been highlighting on calls. George has talked about that several times as well, and we are pleased to see that coming, right? So when you see our profitable growth agenda to mean investments of big bet innovations, go-to-market, digital growth, whitespace food service, efficiencies on the marketing side. They are all materializing, right? And it's gaining momentum as we speak. So we are pleased to see that. On other hand, you're right to say that we have some short-term headwinds that really doesn't – that doesn't change the growth potential and the way we are seeing 2018 and beyond. And you're also right to say that we should continue to see the acceleration of our EBITDA growth looking fourth quarter, right? Especially with the savings curve materializing the way we wanted them to do it. We finalizing our footprint initiatives, we are raising our all-in base of the savings, so we should see more of that in the fourth quarter, especially in the bottom line worldwide. With that, I will pass to David here to comment on specific on the numbers.
David H. Knopf - The Kraft Heinz Co.:
Thanks, Bernardo. And hi, Bryan, thank you for the question. So on the SG&A line, I'd say we did see a significant decline versus prior year as a percentage of sales, and that really reflects lower people cost that we've seen, as well as ZBB savings versus prior year. The one thing I want to note to address your question is as you update your models, you should not straight-line the SG&A as a percentage of sales like you saw on year-to-date in Q4 – or sorry, year-to-date in Q3 into Q4, because we do have some seasonality in this line item.
Bryan D. Spillane - Bank of America-Merrill Lynch:
And just to be clear, in SG&A, has there been any change in like comp accruals? Have you had to take down comp accruals at all this year, because you're tracking behind plan? Or has that been a factor in the lower SG&A, I guess?
David H. Knopf - The Kraft Heinz Co.:
Yes. So I'd say if you think about EBITDA for the year – sorry, for Q3 globally, we saw strong EBITDA growth up $120 million to $130 million. That was really driven by two things. One, cost savings in North America, as well as growth in Europe and rest of the world. So if you look at North America, we're actually up $100 million, and the difference there, the $30 million, is really driven by Europe and rest of world. So in North America, we have the benefit of $125 million of integration savings. The delta there, the $100 million growth in EBITDA, was really driven by the unfavorable balance of pricing commodities that we talked about, which did improve in Q3, but was still had one for us, and that was partially offset by savings in the business. So that's kind of the rough trajectory of EBITDA versus prior year.
Bryan D. Spillane - Bank of America-Merrill Lynch:
Okay. Thank you.
Operator:
Thank you. Our next question comes from Pablo Zuanic with SIG. You may begin.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Good afternoon, everyone. Thank you. One question for George and one for Bernardo, please. So, George, we hear a lot from the retailers that private brands are growing, that the good retailers are there, Wegmans, Costco, H-E-B are the ones that tend to have very more developed private label programs and that others may want to catch up. Do you see that? Do you expect that? And how does it affect your business? And then the question for Bernardo, and it's a bit philosophical. I would argue that a lot of your categories, Bernardo, are what I'd call more like commodity type nature whether it's cheese, cold cuts, even coffee, your brands are more on the commodity side, if I look at Maxwell House. So how do you adapt that portfolio? A, do you buy other brands' new categories? Do you enter licensing agreements with brands that are stronger? Or do you even enter private brands as a business? And I say that because your skill set, there are some questions on the marketing side, but I'm sure your skills are there, but your skill set clearly is on scale, in operations, in cost savings. So given this new retail landscape, why not make a bigger bet on private brands and operate private brands as well as you manage your own brands, have more scale and maybe help margins. Thanks. Maybe, George, you can answer the first question first. Thanks.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, Pablo. I will answer the first question, and I will hand it over to Bernardo to answer the second one. You are right. This year, we have seen, after a long period of being flat, a renewed focus on expanding the total distribution points or the TDPs of private label and some push on promoting private labels as well. And major part, that was to ensure a competition with new entrants expanding in the marketplace. Now, the impact on us varied by category. In some categories, we benefited because to make way for the increase in total distribution points, some of the brands were taken out of the categories, and therefore the category performance improved when retailer reduced the number of offering of low-velocity product and went into high-velocity products. So you see that very noticeable in our ketchup business, in our Kraft American slices business, in our beverages mixes business, and our ready-to-eat dessert business. On the other hand, by contrast, when retailers did not play with the assortment, but they resorted to price matching and having a very competitive private label with the expanding discounting sector, the gap between the branded and non-branded pricing expanded. And in those categories, we saw loss of market share. An example for that is the natural cheese. At the end of the day, we still manage to have about 50% of the business maintaining or growing share, and we will continue to invest in the quality and innovation and renovation and advertising to win in the marketplace across all our major categories. So that's where we landed. Bernardo?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Pablo. Bernardo. About your questions about what you call more commoditized categories, and so, I think it's important to highlight two things. One, those are categories that you have been doing a lot of good work on renovation and bringing things to market on a different way, right. I think the hotdog example is a good example. The innovation in Planters Signature nutrition and others is another good example. On the cheese category with several different offerings within – from Philadelphia, but to the natural cheese and singles. It's another. So – and those are categories which – that are really very, very – tend to be extremely profitable, with high margins in all them. So in order to make this analysis we're making, I think it's good to see the profitability and the way to go to the category in a more longer-term view, right? That's always help. The second piece to our question, that we tend to like more the scale and then the things that you're going to need investment in growth. I tend to disagree with that because if you look the story of the last two years since the merger, we were able to really achieve significantly margin increase within our business, keeping the same level of growth as our peers. Now recently, looking at 2017, in most parts of the categories we are growing better than our peers. Right? Because of the agenda looking at innovation, the go-to-market, the marketing, the digital channels, the foodservice whitespace and so on. So even though I believe and we said that in the call many times, you have much more ahead of us not only for the year, looking into fourth quarter against third quarter and so on, but looking 2018, 2019 and beyond. Many of the categories we have today, we're in a much better place as we speak, and George have been highlighting that, than you were a year ago or two years ago. What make us excited about the momentum were coming and looking at 2018 and 2019.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Understood. Thank you.
Operator:
Thank you. Our next question comes from Jonathan Feeney with Consumer Edge Research. You may begin.
Jonathan Feeney - Consumer Edge Research LLC:
Good afternoon. Thanks very much. This morning, there was an article in The London Telegraph about a number of leading CPG companies who are participating in a pilot exchange that effectively cuts out – potentially cuts out some major retailers. And I guess, it's – it got me thinking, why isn't it – what stops something like that from happening in North America or more broadly? And what got me thinking, why is it inherently margin negative for retailers to fragment? You named – you just named some brands that have performed very, very well as retailers have been forced to reset shelves. Why isn't that the case that there's ways to go more direct to consumers; maybe partner more aggressively with existing e-commerce players to create not only – not only create a more rational market, but create greater leverage for your brands and for yourself? Especially in those businesses where you have high brand share, high penetration and the high can't-live-without-it factor for retailers? Just your thoughts on that. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, Jonathan. When we reviewed our e-commerce strategy as we built the team, we looked at all options, and we felt and we decided that the most efficient option from an end-to-end supply chain is to partner with retailers because of the scale that they provide for everybody. And we decided that for the physical movement of product, we keep using central distribution warehouses to get the physical movement of product to retailers and our investment is better made to build a relationship with the consumers and convert these consumers as customers of our trade partners. And this is where we're investing the money, this is where we're putting our resources. And from the pilot that we did, and we had a number of initiatives that we tested in the marketplace, it proved very efficient, profitable, and can deliver growth for both of us, ourselves and our major customers.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, John.
Operator:
Thank you. Our next question comes from David Driscoll with Citigroup. You may begin.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Great. Thanks a lot. Good evening, everyone. I had two questions. The first was just a follow-up to David regarding the changes to the asset – the asset footprint. You said something earlier about if you excluded the higher depreciation that gross margins would have been up. And the only thing I'd like you to explain is that I thought the concept is that you put all this new fancy equipment in because it gives you lower operating costs. One of the negatives, of course, is higher depreciation for the brand-new equipment. But isn't there a significant positive because there's lower operating costs? So if you take that part into account, can you still do the margin computation that you gave us saying that ex the depreciation, gross margin would've been up?
David H. Knopf - The Kraft Heinz Co.:
Hi, David. Thank you for the question. So I think to answer your question, like I said, we had an increase in depreciation related to the footprint which if you strip this out we would've had increasing gross margin of 35 basis points. So I think the disconnect there is really timing related relative to the ramp up that we would see in some of these programs relative to the CapEx that we have to spend.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Okay. Europe. You guys mentioned that you are taking back some of the licenses, or the licenses that reverted back from Mondelez. Can you spend a little bit more time and talk about this? I think this can have a reasonably significant impact over time. But I would like to hear exactly what brands have come back or what products have come back to you and what are your plans going forward to enhance your European business with these licenses?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, David. It's Bernardo. That's correct. We came to an agreement with the Mondelez and had the brands that were under Kraft name actually, and Bull's-Eye another brands within continued to come back to us this fourth quarter. What really, I think, allowed us to already start talking to retailers and to plan properly 2018 and accelerate our plans moving forward. We are excited with that because, especially the Continental Europe get us more and more presence in scale in condiments and sauces business, that's for sure a category that's strategic for us and one that we want to expand our presence worldwide within that and that happens. We did do a discussion, when you look at Germany, Italy, Spain, and some other countries within Continental Europe. By having the brands now, like I said, allowed us to really move at a faster pace to our plans already for next year. The biggest product next year that's coming back is really Kraft Mayo, but we also have to have other sauces in barbecue, even ketchup, and others that are also coming back with the repatriation of the brands especially on the Kraft name.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Can you give us any sense of scale as to what revenue this will contribute next year?
Bernardo Vieira Hees - The Kraft Heinz Co.:
We are not giving the numbers now for sure. We're working the plans what this can be. I think the first step is really to have them in-house and really establishing and keeping the commercial relationship as it is today, and then from there you're going to see what can be growing and how we can scale to our distribution and so on. It will be more looking at through second half next year when you can have them completely in-house the way we would like to, but I would say it's a good start of the process.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Thank you so much. I'll pass it along.
Christopher M. Jakubik - The Kraft Heinz Co.:
Great. If we could take one more question, that would be great.
Operator:
Our last question is from Andrew Lazar with Barclays. You may begin.
Andrew Lazar - Barclays Capital, Inc.:
Good afternoon. So I guess my one question is we've seen a pretty severe devaluation in the food space irrespective of the last day or so. And I guess as capital allocation is such a large part of KHC's story, I guess I was wondering what you can comment on in terms of the company's ability to take advantage or monetize some of that – or some of these stock moves, and maybe use it to your advantage? And I guess, in other words, why wouldn't KHC be able to move faster on some of these capital allocation decisions in this kind of an environment where there would seem to be some additional opportunity?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Andrew. It's Bernardo again. I think your question makes a lot of sense. I think it's important just without commenting on any specific or hypothetical names, or to say that our framework has really not changed within the M&A strategy and capital allocation. Your right to say I don't think it's a question of speed or not speed. We have proven in the past that we are disciplined and know how to allocate capital, and we have proven in the past also that we know how to be fast when applicable. I think it's coming back to the framework, the three things we have been saying for quite some time are still in place today in an important way. First, we do like brands that can travel, not only through geographies but to all channels. That's an important consideration for us. Second, we do like good categories and business that we believe can be sustainable for the long term. And third, the right valuation, the right value creation for the long-term is critical. When you find this combination that really allows us to say that two plus two is more than four, we can't move at a fast pace one when we can. We can add to our portfolio and really create within a Kraft science project something bigger, again when you find the two plus two, that's more than four. Your question about the right valuation what's happening in the market, that doesn't change our long-term perspective and our framework. You are right to say that the companies at those valuations and so really create a much more long-term value creation to the captor if they fit the framework. You are right to say so.
Andrew Lazar - Barclays Capital, Inc.:
Great. Thank you very much for your perspective.
Operator:
Thank you. I would now like to turn the call back over to Chris Jakubik for closing remarks.
Christopher M. Jakubik - The Kraft Heinz Co.:
Thanks very much, and thanks, everyone, for joining us today. For the analyst with follow-up questions, myself and Andy Larkin will be available, and for anybody in the media with any follow-ups, Michael Mullen will be available for you. So thanks again for joining us and have a good night.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good night.
Operator:
Ladies and gentlemen, this concludes today's conference. Thanks for your participation, and have a wonderful day.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. George Zoghbi - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Rob Dickerson - Deutsche Bank Securities, Inc. Andrew Lazar - Barclays Capital, Inc. David Cristopher Driscoll - Citigroup Global Markets, Inc. Steven Strycula - UBS Securities LLC Bryan D. Spillane - Bank of America Merrill Lynch Michael S. Lavery - Piper Jaffray & Co. John Joseph Baumgartner - Wells Fargo Securities LLC Christopher Growe - Stifel, Nicolaus & Co., Inc. Jason English - Goldman Sachs & Co. Jonathan Feeney - Consumer Edge Research LLC
Operator:
Good day. My name is Chelsea and I will be your operator today. At this time, I would like to welcome everyone to the Kraft Heinz Company's second quarter 2017 earnings conference call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hello everyone, and thanks for joining our business update for the second quarter of 2017. With me today are Bernardo Hees, our CEO, Paulo Basilio, our CFO, and George Zoghbi, the Chief Operating Officer of our U.S. Commercial Business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. And you could find the GAAP to non-GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website. Now, let's turn to slide 2 and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and hello, everyone. To begin our review today, it's important to recognize that clearly not everything went our way in the first half. Canada, India and commodity cost in United States are just a few examples. But given all that's going on in our industry at the moment, it is good to report that we remain on track with all our overall plans and confident that we will gain additional business momentum in the second half of the year. This is because we continue to make progress against our agenda for 2017 in the three objectives of our long-term strategy. On the top line, while we are not satisfied with our first half numbers, we are not discouraged with our ability to drive sequential improvement in organic sales and deliver our 2017 plan for profitable growth. So far in the year, our Big Bets and whitespace initiatives from last year have been the main driver and that's very encouraging for the perspective of sustainable growth. George will speak to that for the United States. Outside the U.S., we're this play out through positive investment-driven consumption trends, driven by our condiments and sauces portfolio, in Canada, Europe, Latin America, Asia and Middle East. At the same time, we have been laying the groundwork to capture additional whitespace opportunities. That includes the significant commercial investment to drive top line growth in our EMEA region that we have spoken about before. It also includes our Latin American investment in people to increase distribution across traditional trade, modern trade and foodservice in Mexico, as well as expand our distribution footprint in South America. So overall, we believe we have a strong pipeline to drive profitable sales growth going forward. I In terms of our goal to establish industry-leading margins, we remain on track with our cost savings initiatives. Our total savings so far in 2017 have been stronger than expected. Cumulative savings from our Integration Program were approximately $1.45 billion at the end of the second quarter. And all three areas of our program are contributing
George Zoghbi - The Kraft Heinz Co.:
Thank you. Thank you, Bernardo, and hello, everyone. Let's turn to slide 4 and our performance in the United States. To start, you will note that we did not provide the consumption bridge for the U.S. that we have in the past. This is due to a growing divergence between our sales performance and measured-channel data and our desire to provide you with a clear, concise picture of how we are doing. While it's true that we're operating in a challenging and rapidly changing environment, we do not believe that our challenges are to the degree that measured-channel data currently suggest. What is clear is that we had a sequential improvement in net sales from Q1 to Q2. So as Bernardo said, while we're not satisfied with our numbers, we are not discouraged with our ability to drive sequential improvement either. In the second quarter, we started to see better leverage of Kraft Heinz scale at retail in the form of increased in-store activity, with several scale events including Easter, Memorial Day and our Feed Your Family, Feed The World cause-related event. We're also seeing solid consumption gains in a number of our largest categories, including strong growth in our frozen business after years of decline behind the introductions of Devour and SmartMade brands, as well as solid performance in frozen snacks, ongoing growth in our Kraft American Slices, Philadelphia Cream Cheese and Oscar Mayer Bacon portfolios from recent renovation and innovation as well as innovation-led growth in the on-the-go arena from Lunchables and P3. And we are encouraged that our share performance was stable overall considering a back half weighted set of initiatives. That's not to say that some consumption challenges remain, but they are concentrated in few categories
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, George, and good afternoon, everyone. I will start on slide 5 with our U.S. financials. As expected, we delivered a sequential improvement in organic net sales performance, a 1.2% decline from a 3.5% decline in Q1. This was driven by sequentially better volume/mix performance that reflected the Easter shift, which added roughly 40 basis points of growth versus the prior year, as well as solid gains in our frozen, mac & cheese and condiments. We also continued to see volume/mix headwinds from distribution losses of certain products in measured channels, primarily club that affected our consumption numbers in cheese and meat, as well as lower shipments in foodservice, but we expect these two areas to improve as the year progresses. On the pricing front, lower pricing in Q2 reflected a combination of higher price in cheese, mainly to address a rise in daily curve that was more than offset by a negative impact from the timing of trade promotion recognition in the prior year. Moving to EBITDA, our second quarter EBITDA was up 3.2% and EBITDA margin rose 140 basis points. As Bernardo mentioned, this was driven by incremental integration savings that amounted to roughly $180 million between the U.S. and Canada. And this more than offset unfavorable key commodity costs, particularly cheese and coffee in both retail and foodservice channels that continued to hold back gains in Q2. I will note here that roughly $40 million of the cost savings we realized in Q2 were due to the timing of overhead, and other costs versus the prior year. And looking forward, this will likely mean that we see a lower level of incremental savings in Q3 relative to Q2. Let's turn to slide 6. In Canada, where in the second quarter, we saw foreign exchange headwinds return, but this momentum began to resume. Volume/mix gains reflected resumption of normal retail activity during Q2, as well as a strong consumption growth in condiments and sauces. These gains were somewhat offset by the discontinuation of select cheese products at retail. Our volume/mix headwind, that we expect to be a factor again in Q3. In terms of pricing, lower pricing in the second quarter, largely reflected an increase in promotional activity versus the prior year. At EBITDA, we had both growth and margin expansion resume in Q2. Constant currency EBITDA was up 2.3% and EBITDA margin was up roughly 150 basis points versus Q2 last year. This was driven by incremental cost savings that were partially offset by the impact from an increasing promotional activity. Importantly, our second quarter performance in Canada shows that the go-to-market agreements achieved with our key retailers are in fact a win-win proposition and it can drive profitable growth going forward. As a result, we remain confident that we will continue to see improving trends in the growth and profitability of our Canadian business during the second half of the year. That brings us to Europe on slide 7, where we also saw sequential improvement in volume/mix growth. Similar to Q1, strong currency headwinds continued to be a factor in the results, and pricing declined due to the timing of promotional activity in the U.K., as well as trade investments to address competitive activity in our Italian infant nutritional business. Volume/mix improved, driven by strong consumption gains in condiments and sauces, as well as gains in foodservice and this came despite the headwind from shipment phasing last year that we mentioned on our last call. Importantly, the ongoing stable consumption growth in the U.K. give us the confidence that the business is on the right track. EBITDA, we continue to benefit from volume/mix gains and strong efforts to control costs, especially within manufacturing. However, this was more than offset by unfavorable input costs in local currency, driven by transactional currency headwinds, as well as the impact from lower pricing. Going forward in Europe, we expect to see profitable, investment-driven net sales growth as the key driver to EBITDA growth and this should come from both existing markets and categories as well as whitespace initiatives. Finally, let's look at our Rest of the World segment on slide 8. In Q2, organic net sales growth decelerated to 3% from 8.1% growth in Q1, and a lower rate of growth than we would expect on an ongoing basis. What I would highlight here, however, is that more than a 100% of the quarter-to-quarter deceleration was due to two factors that we do not expect to repeat going forward. One, was a negative impact from the general sales tax regime in India, that you have heard a number of our global peers talk about recently. Two, was a holiday-related shipment timing in Indonesia related to the shift in the Ramadan holiday versus last year. And unfortunately, these more than offset strong double-digit gains in China, Brazil and the Middle East as well as growth in condiments and sauces across most of our other markets. Going forward, we expect organic sales to reaccelerate as comparisons in Indonesia will ease and India should return to more normal shipment patterns with distributors. However, it's important to note that we are unlikely to regain the Q2 volume loss in India during the third quarter, mainly due to the seasonal nature of a part of our business. At EBITDA, recall that our plan for 2017 is to invest aggressively in marketing, go-to-market capabilities and product development upfront and that this would hold back margin expansion versus the prior year. We saw these in Q1. In Q2, results continued to reflect significant commercial investments to drive growth in our EMEA region and to a lesser extent Latin America. However, the distinction I would make is that the decline in adjusted EBITDA this quarter primarily reflected a very strong margin comparison to the prior year. In fact, this quarter's EBITDA margin was at 21.2%, bringing us to 19.4% for the first half of the year, and just roughly one point below what we saw for the full year in 2016. Looking forward, we expect second half organic sales growth to accelerate from the first half levels, and better leverage the investments we've been making. Which brings us to our outlook, I will echo what Bernardo and George said earlier. Despite a number of headwinds we faced in the first half and considering that we are operating in an increasingly challenging environment, we remain confident that we can improve our performance going forward. As we've said before, we expect sequentially better organic growth in the second half of 2017 versus the second quarter just reported. We have a strong pipeline of marketing, go-to-market and product quality initiatives to drive profitable organic growth, including further whitespace gains. We expect the sequential improvement in Canada to continue, driven by sustained recovery in our activities at retail as well as innovation driven gains in our grocery portfolio. In our Rest of the World segment, we expect innovation and whitespace gains to drive accelerated growth in both EMEA and Latin America. On cost savings, we are still targeting $1.7 billion of cumulative Integration Program savings by the end of 2017, or $500 million of net incremental savings in 2017 versus 2016. As far as the timing of savings is concerned, we've achieved roughly $280 million of net incremental savings in the first half of the year and expect the remainder in the second half. As I mentioned earlier, so far this year, savings have come in stronger than anticipated. But at this point, we are not ready to call upside to the $500 million of net incremental savings for the year. Along these lines, I would also note that a combination of cost saving and the ramping up of footprint-related savings is likely to mean that we see less than half of the remaining 2017 incremental savings in Q3. Turning to EBITDA and EPS, the obvious question is how we are going to drive strong EBITDA growth in the second half with less than half of our remaining 2017 incremental cost savings. The answer is, a combination of underlying business momentum and comparisons versus the prior year. In the first half just completed, our strong pace of cost savings resulted in a slight decline in constant currency adjusted EBITDA. This was due to slower business momentum in the form of rising key commodity costs, organic sales headwinds in Canada, Europe and India and upfront investments ahead of further innovation and whitespace expansion in our Rest of the World markets. It also reflected comparisons against our first half 2016 that benefited from strong favorable pricing net of key commodity costs in North America. By contrast, the second half of 2017 should in many ways be a mirror image of the first half. We continue to expect a strong stream of cost savings, but our business momentum should be pick up significantly as we see sequentially better organic net sales growth leveraging the investments we've been making, as I just described. And comparisons versus the prior year should ease, reflecting a more favorable balance between pricing and input costs. Finally, there is one housekeeping item I should mention related to tax. Given the favorability from discrete items we've seen through Q2, we now expect our full-year 2017 effective tax rate to fall between 29% and 30% versus the 30% we think is representative to our run rate on an annual basis. That said, our effective tax rate in Q3, will likely be higher than our full year run rate as we currently expect net discrete items turn unfavorable. All things considered, we remain confident that the strong earnings growth should continue in the second half of the year, driven by a combination of profitable organic sales growth and margin expansion. Thank you. And now, we'd be happy to take your questions.
Operator:
And our first question comes from the line of Rob Dickerson with Deutsche Bank. Your line is open.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Thank you very much. So, I'd say good job in Q2, I think the sequential improvement we saw from Q1 is obviously a positive. Just in terms of your expectation into further sequential improvement that's expected in the back half of the year, I guess one is, you've spoken to Q2 being better than Q1, and the back half being better than Q2, but is I guess, one, should Q3 be better than Q2 and Q4 be better than Q3? And then secondly, as you speak about your leveraging the scale in retail and the investments that you're making, just wondering if you could give us one or two explicit examples of what investments you are making and how some of the innovation has already been playing out well? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Rob. This is Paulo, so in terms of the outlook, yeah, as I said, we're expecting sequentially better organic sales growth and our view is that and the call that we're having today is that we're seeing improvement in the second half versus our Q2 results. We're not breaking down this number for Q3 and Q4, but we expect today's improvement in the second half versus Q2 in terms of organic growth. Want to ask George to talk about the second question.
George Zoghbi - The Kraft Heinz Co.:
Yeah, Rob, this is George Zoghbi. As far as the second half, we believe the performance will improve compared to Q1 and Q2, we'll continue to see sequential improvement driven mainly by three things. One is the innovation that we have launched early in the year is building up to a higher ACV and then we turn on the advertising behind it. Number two is the in-store execution. We expanded the business development team for in-store execution. And number three, we already announced a number of price increases to cover for the commodities that constituted headwinds for us in Q2, so the three actions here will help us for further sequential improvement in the second half of the year. I think the same is applicable for the Canadian business and the Rest of the World, in Europe and Latin America already doing better second quarter to continue their journey.
Rob Dickerson - Deutsche Bank Securities, Inc.:
Okay. Fair enough. Thank you.
George Zoghbi - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Andrew Lazar with Barclays. Your line is open.
Andrew Lazar - Barclays Capital, Inc.:
Good afternoon, everybody.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good afternoon.
Andrew Lazar - Barclays Capital, Inc.:
So, on the cost save side, it looks like you delivered pretty strong cost saves in the quarter, and I guess my question is I guess why didn't more of that translate I guess dollar to dollar into EBITDA and perhaps as part of that you can give us an idea of the shape of the year in that context?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Andrew. This is Paulo. So just to – let me break down the EBITDA in North America for you, so try to give more color on that. So our North America – we had $180 million of integration savings in the quarter in North America. Our EBITDA in North America grew approximately $62 million, okay? So the offsets that we had pretty much the first and the big one was the commodity unfavorability, $80 million roughly, again against a significant favorability we had in the prior year on that line. And approximately $40 million in sales performance that being the majority of that coming from the timing of trading accruals, as we said, that we expect to have the benefit in the second half. When you think about the savings, so just to give the reasons why we had a lot of offsets on the savings to the EBITDA. When you go the second question about the savings, I can tell you that now even discounting the $40 million related to the timing of overhead expenses, it's correct, our savings are coming in faster than expected. But also – and we are seeing more gross savings coming in that inflation than we originally expected, but our view here is that there's still a lot to happen in the second half. So for now, we're still targeting the $1.7 billion savings for this year. And as soon as we change our point of view on that, we will let you know.
Andrew Lazar - Barclays Capital, Inc.:
Okay. And then it sounded like in a bunch of the segments, pricing was lower in the quarter year-over-year because of some of the timing around promotional environment and things you talked about, trade spend timing. Should I read that that we'll start to see or a return I should say to positive year-over-year pricing as we move through the third quarter?
George Zoghbi - The Kraft Heinz Co.:
Andrew, this is George. Yes, you are right about that. So the Q2 pricing was down from a combination of things. One is higher promotional activities versus the prior year, particularly in April, where we are heavy on Easter promotions. And number two is the timing of the trade cost accrual last year, as Paulo mentioned. So we expect this to improve in the second half from a better balance between pricing and input cost. Also, please note that we have announced already price increases in a number of large categories already, so that's been done and been implemented in the marketplace.
Andrew Lazar - Barclays Capital, Inc.:
Got it. Thank you very much.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
And our next question comes from the line of David Driscoll with Citi. Your line is open.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Great. Thank you and good evening.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good evening.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Good evening.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
I had two questions on the U.S.; they're related. You called out three different areas as problem areas, but when I look at the Nielsen data, we see volumes in snack nuts down 17%, shelf-stable juices down 9%, coffee down 9%, powdered beverages down 15%, but you also made this interesting comment about the Nielsen data just not being accurate. So two questions here. The first one is that, are these areas seeing significant weakness and maybe could you talk about them? And then secondly, just bigger picture on the Nielsen data, kind of what's wrong with this data? Is it something that you would dissuade people from relying on too much? Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you. I mean, this is – let me cut the question into two parts. It's a little bit complicated. First, we still have to rely on AC Nielsen. However, the coverage of AC Nielsen has shrunk to where we are selling our product. So with the changing retail landscape, measuring consumption is not as simple as it used to be. AC Nielsen cover mainly scanned or a non-census data within traditional and some – and clubs. However, there is significant growth going on in hard discounters and some big major club players that are not covered by Nielsen and almost the entire e-commerce channel is not covered by AC Nielsen, so just to give you an idea as I mentioned in my remark, rate from small base of 1%, our ecommerce channel is growing at 60%. It happened to be the two largest segments we have in ecommerce happen to be the snack nuts and coffee segments. So they lend themselves more towards that channel. The other thing is we are comfortable about where we are at with juices and our plans were delayed somewhat to take full advantage from the new products advertising and promotion as a combined bundle at the same time. So to summarize, yes, we still rely on AC Nelson, but we tried to focus the AC Nelson measurement in the channel, where we can scan data we add to it our own data to fill the gap to get the picture and that's why we have the diversions between what is net sales revenue and what is consumption from AC Nelson.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
So today's data wouldn't suggest an inventory build at retail. It is saying that the Nelson data is just understating the reality of it because of these unmeasures, is that fair?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
It is fair for us. I can't speak for other companies and in our case, inventory build or decline was not a major factor in our Q2 results.
David Cristopher Driscoll - Citigroup Global Markets, Inc.:
Thank you so much.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Welcome.
Operator:
And our next question comes from the line of Steven Strycula with UBS. Your line is open.
Steven Strycula - UBS Securities LLC:
Hey, guys. So a two-part question. The first would be for your global route-to-market capability, and you're a little past the two-year mark in terms of the formal deal legally closing. So could you spend a moment talking about some of the global supply chain investments and CapEx and route-to-market spend, what evidence are you seeing of this yielding revenue synergies for some of your global brand platforms? And then secondarily, how do we think about adding new brands on top of your platform, what's particularly unique about what you've built here to drive incremental scale? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Steven. It's Bernardo. You are right, we're just actually celebrating two years of the merger of The Kraft and Heinz this July, and it has been quite a journey and much more ahead of us. And to your question about investment in rest of the world, in our five-year strategic plan and the way we're positioned, remember, we talk about having trying to have three global brands with five platforms, and there would be significantly push towards these brands and platforms, and I'm pleased with the progress. There is a lot of investment being made, especially in the rest of the world business on the supply chain side, not only on the manufacturing, but the capabilities. The approving process of the products, having them ready with local registration, packaging and go-to-market route, marketing, and you're seeing the results from that right. With the mac and cheese launch in Europe and Latin America, with the Planters being now – being rolled out from U.K. to Continental Europe to say Planters China, what has been 100% e-commerce driven as a launch. A lot of the – now we're preparing ourselves to the Kraft repatriation for 2018, that will affect our business in Continental Europe and Australia for next year. So I would say it's too early to say, but we're pleased with the foundation of the things to accelerate. Part of the Rest of the World result, we're having is related to that. Our top line on the second quarter Rest of the World (39:55) of the question has been softer than our Q2 data for really two reasons that's nothing to do with your question on the global brands and the merger, but really the timing of Ramadan in Indonesia that have shift part of our sales to the first quarter and really the change in taxes system in India that has made our distributors destocking our products for some time that also is timing related. Taking out those two issues, we're very pleased with the progress on the Rest of the World and we should see that in the second half not only on the top line, but also in a better bottom line.
Steven Strycula - UBS Securities LLC:
Great. Thank you.
Operator:
And our next question comes from the line of Bryan Spillane with Bank of America. Your line is open.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hey, good afternoon, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good afternoon.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Good afternoon.
Bryan D. Spillane - Bank of America Merrill Lynch:
I have a question for you, George, related to the food service business in the U.S., given where the consumer is sort of shifting more and more out of traditional food retail – food services is an important – should be an important component of your business to capture those sales, and so I guess, it's been an ongoing source of weakness here this year, so could you talk a little bit about maybe a little more color in terms of what's happening there and maybe some actions that you're taking to correct that?
George Zoghbi - The Kraft Heinz Co.:
Yes. So you're right about foodservice, and we continue to think we have more whitespace to capture in this area and we are working hard not just in the U.S., but everywhere around the world. That being said, we did need to course correct, that in foodservice, we had a large number of initiatives that did not yield what we wanted to get out of it, so we found that we were chasing too many small things and we needed to reorganize, so that we were facing the customers, the large customers with large big ideas. And we made that correction about two months, three months ago and we already started seeing some good results that we are pleased with. Last month was the first month where we start getting net – when we look at the net gain, net loss from customers, we got into the net gain positive territory. So overall, we expect foodservice business to continue improvement in the rest of the year and it continues to be a strategic whitespace for us.
Bryan D. Spillane - Bank of America Merrill Lynch:
Have you actually added sales people, like is there – do you just have more sales coverage than you had before?
George Zoghbi - The Kraft Heinz Co.:
We refocused the sales team on where we believed the largest opportunities are. You see in the foodservice, it's a very large universe, you can get lost where you are chasing ideas, and we went through a program and a project to identify where best to focus our resources and our investments and we made that change a few months ago and we are very happy with what it is yielding, and going forward we expect more positive results.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. Great. Thank you.
George Zoghbi - The Kraft Heinz Co.:
You're welcome. Operating
Michael S. Lavery - Piper Jaffray & Co.:
Good evening. Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Evening.
Michael S. Lavery - Piper Jaffray & Co.:
Just wanted to get some better understanding on Europe margins. A couple of years or so ago that looked like the sort of benchmark standard of where everything could go, and since then those margins have come back in, do you think they've peaked there, is there a path to how you see visibility on better upside and what's the right way to think about some of the leverage and opportunities you have there?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Michael, this is Paulo. So, yes, you're right, we – our European business used to have a much higher business, if you think like one, two years ago, pretty much three things I would mention here, that impacted this. The first one was for sure the depreciation of the pound. That had a big impact (44:34), because part of what we sell in U.K. comes from Continental Europe, so that was an impact that we have a transaction effects. The second piece also is that we are growing more in the Continental Europe, so there is a geographical mix that changed. And the third also, we need to adjust slightly below lower margin because of – we add Russia on the Europe. So I think those three would be the main impacts in that order I told you in terms of that impacted the European margin. So I think going forward, I think we should see, as we always mention, our focus is in dollar margin to dollar growth, but as the business recover, I think we should see and should count on some margin accretion for the future.
Michael S. Lavery - Piper Jaffray & Co.:
No. That's very helpful. Thank you. You also called out the higher promotional levels in the U.K. and Italy. Is there a light at the end of the tunnel? How much is there ability to get some better pricing? And do you see sort of timing on when and how that might happen?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Yes. Michael, I think there are two different stories here. On the Italy case, we're still going to go to a more extended promotion trends given what's happening in the baby food environment, remember, our sauces business expanding fast in the country. But baby foods continues to be predominantly the anchor of the business in the country and that has been a more challenged category with different competitors coming from different places outside Italy, or actually, the Italian brand and the Italian producer in the country. The U.K. is going to depend a lot on where we're going over now to end the sauce season in the summer. Now it's going to come soup and back-to-school with beans that we're going to have some promotional activity, but we don't see that changing that much from the level we are right now. We are performing well in the country. We're back to growth and seeing volume/mix and activity in the country, I would say, should be very stable even with the change (47:27) between sauces and soup and beans.
Michael S. Lavery - Piper Jaffray & Co.:
That's great. Thank you very much.
Operator:
And our next question comes from the line of John Baumgartner with Wells Fargo. Your line is open.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Good afternoon. Thanks for the question.
George Zoghbi - The Kraft Heinz Co.:
Thank you.
John Joseph Baumgartner - Wells Fargo Securities LLC:
George, I'd like to ask about the mix opportunity in the U.S. I mean looking at some of your recent news, the organic Mac & Cheese is a premium product, the Simply Heinz Ketchup is at a premium price per ounce, and there's a few other examples I can think of. But when you look at your consumer base, what have you seen and how do you think about the opportunity to keep I guess just walking people up that pricing ladder through mix? Do you exhaust that at some point? Is it contingent on just continuing attractive new product? How do you think about that?
George Zoghbi - The Kraft Heinz Co.:
Yeah. It's a very good question about – particularly we always talk about the changing landscape in retail. There's always that changing landscape in consumers. And what we're finding there is a very large number of consumers in this market. They're happy to move up the value chain, and premiumization was one of our strategies to create growth. It's worked for us in beverages for Capri Sun organic. It's worked for us in ketchup with the Simply and organic. It's worked for us in Mac & Cheese by having priced at a 300% premium in Cracker Barrel versus the blue box Mac & Cheese, and you're going to continue to see some of that in the marketplace, so that's one way to create premium in a market where the population is stagnant, inflation is under wraps, and so forth. The other area is to create new segments to deal with consumer needs, and we've got some exciting news that we'll be talking about that in the next few weeks where we will create new segments in the market that serves new consumer needs. The combination of these two supported with advertising and higher quality product, fresh and less processed, makes a good proposition for growth.
John Joseph Baumgartner - Wells Fargo Securities LLC:
And I guess it may be just broad generalization, but are you finding that of the mix accretive products, those also tend to be margin accretive more often than not?
George Zoghbi - The Kraft Heinz Co.:
It depends. So we find when we move to a more premium product, it can be margin accretive. In some area, we added costs in to protect the brands, and we could not price up in that category, so we have to do it in another category until consumers see value of it. So it depends on the category, it depends on the project. Either way, we are always driven by the consumer insights because that's what matters first to keep the brands relevant and keep the categories alive.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Thank you, George.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
And our next question comes from the line of Chris Growe with Stifel. Your line is open.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Thank you. Good evening.
George Zoghbi - The Kraft Heinz Co.:
Good evening, Chris.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good evening.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Just a question for you, I think really for George in relation to the U.S. I think you mentioned in the quarter a flattish market share performance overall. So I guess I would confirm that. And I'm just curious if you see a stronger category performance picking up in the second half of the year, or is it more about your market share performance with all the activity you have coming up in the second half?
George Zoghbi - The Kraft Heinz Co.:
It's a good question. So we have a large number of categories where we grew market share, including American Singles, including bacon, including ketchup, frozen meals, frozen snacks, and we have a number of categories where we lost market share, like natural cheese, cold cuts, and so forth. And that's why when you look at the balance, market share was not a major driver for a decline of the 1.2%. It was more the categories we're operating in. Moving forward, with the different comps in the second half to what we had last year, that's number one. Number two, we implemented a number of price increases, which will lift the dollar value per pound in the category. And number three, we have a number of innovations either ramping up or about to announce to the market. That's why we are confident that the sequential improvement will continue in the second half from Q1 and Q2.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
And can I ask in relation to that, there's been a number of companies, a number of categories, where you've seen private label make some inroads. Are you seeing that in any noticeable way in any of your categories in the U.S.?
George Zoghbi - The Kraft Heinz Co.:
Yes, we are. There has been, as you said, a more pronounced focus in leading national retailers on increased private label total distribution point, merchandising, as a way to compete against discounters or separate themselves. For us the results of the focus on private label was mixed. We benefited a lot when retailers did that through an assortment work where they reduced the number of brands on offer, and it led to a better category performance. A great example of that, Kraft Singles and American Slices. By contrast, where retailers resorted to pricing private label so low to compete, it simply resulted in a reduction of the category size and profitability for everyone; example of that is natural cheese. So lucky for us, one offset the other. But just to give you an example how one was beneficial, the other one was not. So at the end of the day, what will win for us is growing our brands and categories by differentiating through innovation, through renovation, and strong communication campaigns.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you, George.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
And our next question comes from the line of Jason English with Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Hey, guys. Thanks for the question.
George Zoghbi - The Kraft Heinz Co.:
Hey, Jason.
Jason English - Goldman Sachs & Co.:
George, I think I'll keep you talking for a bit longer and build off of I think your response to the last question in terms of private label, market dynamics, et cetera. We're hearing from a lot of your competitors about a lot more friction in terms of implementation of price increases than they've seen. Many have described it as sort of unprecedented. But you're on the call saying you're implementing, you're getting them through, it sounds like that the degree of friction isn't really what you're seeing. So can you expand on that a little bit more? From your vantage point with your categories, does the pricing environment really seem that different than it has in years past?
George Zoghbi - The Kraft Heinz Co.:
Well, implementing pricing anytime in any year is never a straightforward process. So, for us, we usually take the approach, whether there is an input cost, cost (54:48) product, or something like that. And we always do it when it's justified. We just don't take price increases if not justified. So that is, for us, utilizing our revenue management programs, combine that with our assortment management to create category value. That is usually what our selling story is based on. And in most cases, you see when we implemented using assortment management, revenue management, build innovation around it, we created value for the entire category and not just for our brand. And in these instances, we have been successful doing it. But, again, it's never an easy task at any time in any year.
Jason English - Goldman Sachs & Co.:
Great. Thank you for that. And it was a nice segue into a related question. You mentioned revenue management. Some of us, myself included, have a lot of optimism of what it could do for our top line. Clearly categories are slower than they were when the optimism was percolating. But still even in accounting for the category slowdown, there isn't really a lot of tangible evidence success on that front, especially given that this is kind of the year that it was supposed to start to hit its stride. So can you bring us up-to-speed on where you stand on those initiatives? Why maybe we aren't seeing tangible evidence? And what we can expect on the forward?
George Zoghbi - The Kraft Heinz Co.:
Yes. For us, we feel good about the implementation of our program. What's happening particularly in relation of where the promotional effectiveness and lift from promotional activity is heading, we feel very comfortable about the investments that we are making. Revenue management is not about just taking a price increase or reducing trade. For us, sometimes we do exactly the opposite. We find it beneficial to do the opposite. So we're very comfortable where we are. We believe the effectiveness of our program is very good and we will continue with managing our categories through the tools we created in revenue management, through the tools we created in assortment management, and we will continue to innovate to grow the categories.
Jason English - Goldman Sachs & Co.:
Very good. Thanks, guys. I'll pass it on.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Christopher M. Jakubik - The Kraft Heinz Co.:
If we could take one more question, that would be great.
George Zoghbi - The Kraft Heinz Co.:
Thank you.
Operator:
Certainly. And our next question comes from the line of Jonathan Feeney with Consumer Edge. Your line is open.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you very much for getting me in. So two questions if you don't mind. One is quick. Is it fair to say that we see in the U.S. that revenue management is pretty much working outside of that like 20% of your business that's natural cheese and lunchmeats where it seems like you implemented some price increases and that resulted in some volume share loss? Would you agree? Is it fair to say that there's somewhat of a tale of two cities there and it's working outside of there? And secondly, a broader question, is there something perhaps fundamentally different about those particular categories as far as your level of value-add and does that shape the way you think about how you want to grow this portfolio going forward either internally or externally? Thank you.
George Zoghbi - The Kraft Heinz Co.:
Okay. So let me break down the question, the first one on revenue management, particularly in natural cheese and cold cuts. And the second one was about different things about shaping the business. Did I understand it correctly?
Jonathan Feeney - Consumer Edge Research LLC:
Yes. Category attributes. It just seems like there is a big difference between category attributes.
George Zoghbi - The Kraft Heinz Co.:
Okay. So the natural cheese and cold cuts have different sets of issues. On the natural cheese, as I mentioned, there were really aggressive pricing that we did not take a major part in the marketplace, and that resulted in some share losses. And you can see the months when it happened and persisted with us over the last two, three months. So it was purely based on the elasticity through pricing, and we always keep assessing, moving forward, when we participate and when we do not participate. On the cold cut cuts it's a completely different issue. The cold cuts, as we went through our footprint program, last year we had a major constraint. And we deleted a number of SKUs. So if you look at the total distribution points, or what we refer to as TDPs, is down year-on-year because of that and our merchandizing is down year-on-year before that. Once we get over August, you'll find that this will change. We overlap that period of time and we feel good about rebuilding that business. As a matter of fact, the programs we put in the accounts where we accelerated the program, we started seeing a good trend then. Now is there anything different about these categories as opposed to other categories? What we see that we have higher chances of success where the brand equity is stronger and the relative market share is higher. So these two attributes allow us a little bit of flexibility in terms of both revenue management and assortment management. So building the brand equity is important to us. That's why we always focus on innovation and communication, and building our relative market shares because we believe these two attributes in any category are strong assets for the organization and the brands.
Jonathan Feeney - Consumer Edge Research LLC:
Very helpful. Thank you.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. And this concludes today's question-and-answer session. I would now like to turn the call back to Chris Jakubik for any closing remarks.
Christopher M. Jakubik - The Kraft Heinz Co.:
Great. Thanks very much and thanks, everyone, for joining us for – any analysts who have follow-up questions, I as well as Andy Larkin will be available to take your questions. And for anybody in the media, Michael Mullen will be available as well.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
George Zoghbi - The Kraft Heinz Co.:
Good night.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This concludes the program and you may all disconnect. Everyone, have a good day.
Executives:
Christopher M. Jakubik - The Kraft Heinz Co. Bernardo Vieira Hees - The Kraft Heinz Co. George Zoghbi - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Kenneth B. Goldman - JPMorgan Securities LLC Alexia Jane Howard - Sanford C. Bernstein & Co. LLC Robert Moskow - Credit Suisse Securities (USA) LLC Bryan D. Spillane - Bank of America Merrill Lynch Jason English - Goldman Sachs & Co. Christopher Growe - Stifel, Nicolaus & Co., Inc. Andrew Lazar - Barclays Capital, Inc. Jonathan Feeney - Consumer Edge Research LLC Pablo Zuanic - Susquehanna Financial Group LLLP Matthew C. Grainger - Morgan Stanley & Co. LLC
Operator:
Good day. My name is Karen and I will be your operator today. At this time, I would like to welcome everyone to the Kraft Heinz Company's First Quarter 2017 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hello everyone, and thanks for joining our business update for the first quarter of 2017. With me today are Bernardo Hees, our CEO, Paulo Basilio our CFO, and George Zoghbi, the Chief Operating Officer of our U.S. Commercial Business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for, and should be read together with, GAAP results. You can find the GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation available on our website. Now, let's turn to slide 2 and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good afternoon everyone. From an overall perspective, I will start by repeating what I said in today's press release. While our top line results reflect a slow start to the year, we remain on track with the key initiatives that can drive another year of sustainable organic growth for The Kraft Heinz Company. There is no doubt that the U.S. consumption was softer than expected. As you know, the shift in merchandizing windows such as Easter was expected, however other largely Canada-related factors caused our overall consumer takeaway to be weaker than anticipated. George will discuss these in more detail. In addition, results in Canada also held back organic growth in Q1. This was driven by go-to market agreements with key retailers being made much later this year than in past years. And this was largely due to our choice to not sign into significant price or reenter requests that have come about in the Canadian retail market. As a result, we lost frequency and depth of promotional activity during the quarter. We also choose to delay several innovation launches from March to April. In the end, however, we are confident that the sacrifice we made in sales will lead to a resumption of profitable growth for both Kraft Heinz and for our retail partners. Another area that makes me confident for organic growth in the year to go is the solid returns we are seeing from our Big Bets that are already in the marketplace and the fact that the rest of our 2017 pipeline is on track. I'm not going to get into the specific initiatives that have not hit the market yet, but what we saw in Q1 was a very healthy contribution from both Year 2 Big Bets and the new-to-the-world initiatives. This included accelerated consumption in Mac & Cheese and frozen meals, from products like Cracker Barrel Mac & Cheese and Devour frozen meals that you have seen in the United States. Further gains from Heinz Seriously Good Mayonnaise across Europe, Brazil and Australia, the growth of Planters in China, the launch of Heinz Seriously Good Sauces and No Salt, No Sugar Added Heinz Beans in the UK, just to name a few. Importantly, the investment we made are driving the solid organic growth trends we're now seeing in both Europe and the Rest of the World markets. In short, our strategy of prioritizing fewer, bigger, and bolder bets is paying off. Underpinning all of this, we remain on track with our cost savings initiatives and the pace of savings is coming in very much as expected so far this year. Cumulative savings from our Integration Program are approximately $1.3 billion and we continue to generate savings from ZBB and supply chain initiatives in all our zones outside of North America. Lastly, but just as important, in March, we strengthened our vision for Growing a Better World by unveiling new goals for sustainable sourcing and animal welfare. This includes a commitment to reduce greenhouse gas emissions, energy, water, and waste across our manufacturing network by 15% over the next five years. We also committed to purchase 100% palm oil and derivatives from suppliers certified by the Roundtable on Sustainable Palm Oil. And we implemented a zero-tolerance policy among suppliers for willful acts of animal abuse or neglect. Finally, our commitment to fighting global hunger is even more aggressive and I'm proud to say that by the year 2021, Kraft Heinz will donate one billion meals to families in need. That's a broad overview of where we stand after the first quarter of 2017. Overall, a soft start to the year financially, but on track for another year of profitable organic growth. So, let's turn to slide three to review the details of our Q1 financial results. As it relates to total company sales, there are two things to highlight. First, we had solid price realization in our Rest of the World market, particularly Latin America, to offset higher local input costs as well as in the United States. These gains were partially offset by promotional timing, primarily in Canada and Europe. Second, for the reasons I noted earlier, we saw volume/mix declines in North America. And these more than offset the solid and encouraging gains in the Rest of the World and Europe markets from condiments and sauces as well as the Big Bets highlighted. Net EBITDA, quite simple, our first quarter results were held back by a combination of the volume/mix declines in North America and the business investments to support our growth agenda in the Rest of the World markets. And these more than offset the benefit of ongoing cost savings and initiatives in North America and Europe. That said, we expect this to improve in the second half of the year. As adjusted EPS however, we continued to see strong growth mainly driven by the refinancing of the preferred stock. Going forward, we expect a combination of profitable top-line growth and EBITDA to again become the main drivers of the EPS growth for the full year. Now, I will hand it over to George and Paulo to highlight our performance in each reporting segment and what to expect in each area going forward. George?
George Zoghbi - The Kraft Heinz Co.:
Thank you, Bernardo, and good afternoon, everyone. Let's turn to slide four and our performance in the United States. There is no questioning the slow start to 2017 with greater than expected declines in January and February (8:40) forecast Heinz and the food industry in general. However, we saw marked improvement as the quarter progressed. And we feel good about the early read of Easter trading and the balance of the year, especially the second half. Let's start with the two areas that have presented headwinds to us in Q1 versus prior year. The first includes several calendar changes versus the prior year. As we highlighted on our Q4 call, we think the shift in our merchandising windows versus last year, driven by Easter timing and the impact on measured-channel consumption, as well as our market share where we typically over-index during that period. We also experienced one less day in the quarter due to comparisons with Leap Year in 2016, as well as a delay in tax returns from February last year to March this year. That impacted families that claim charge tax credit. Importantly, these families are a big, core component of the Kraft Heinz consumer base. Together, these changes in the calendar versus last year drove more than half of the 3.6% decline in measured-channel category growth and market share you can see in the chart on the right. The second factor is distribution losses of certain less profitable products in measured-channel, primarily club that affected our consumption numbers in certain cheese and meat categories. Beyond that, the combination of our non-measured channel performance and other trade-related impacts essentially offset one another. On our last call, I also mentioned that we exited the year with some of our Q4 shipments needing to be worked off in January. While this did, in fact, occur, it was partially offset by some shipments related to retailer demand for early Easter builds in certain categories, like cream cheese. Going forward, however, I do feel good about our chances of driving sequential improvement in organic growth from Q1 to Q2, and more importantly, from Q2 through the second half of the year. As a start, we've already seen more favorable consumption trends in both March and April. Also, our Big Bets that are now in the market are driving consumption gains, including double-digit growth in frozen entrees after years of decline behind the successful introductions of Devour and SmartMade brands. We also had strong growth in our mac and cheese portfolio from renovation and innovation last year, as well as ongoing innovation-led growth in Lunchables. And we have more to come, including new ways to enjoy Philly with the launch of Philadelphia Cheesecake Cups, along with Bagel Chips and Cream Cheese Dips, which have had strong initial consumer response. The launch of Capri Sun Sport and Cracker Barrel Oven Baked Mac & Cheese, as well as the renovation of our Oscar Mayer hotdog line with simpler ingredients, no nitrites or nitrates, no artificial preservatives, no by-product and no change in the price. Importantly, as we begin to complete key modernization projects within our footprint activity and remove a self-imposed restriction on introducing new products in our meat business, we will start to increase both innovation and renovation activities to improve our performance in challenged categories, particularly at the back half of the year. And beginning in Q2, you are going to start to see us better leverage Kraft Heinz scale at retail. This will come in the form of increased in-store activity with several scale events in Q2, including Easter, Memorial Day and Feed Your Family, Feed The World, scale event we launched just last week as part of our fight to end the global hunger that Bernardo mentioned earlier. With that, I'll turn it over to Paulo.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, George, and good afternoon, everyone. I will start on slide 5 and our U.S. financials. I think George covered off the key macro drivers. In the end, we saw favorable pricing primarily in cheese that was more than offset by the volume/mix decline from consumption weakness across categories. Foodservice, cheese, meats and nuts were the categories most affected and they offset ongoing solid gains from Lunchables, frozen meals, and macaroni & cheese. Moving to EBITDA, we had incremental Integration savings, just less than $100 million. Note that in Q1, the pace of net savings versus the prior year was consistent with our expectations and we do expect that pace to pick up more in the second half of the year. In the first quarter however, the incremental savings together with pricing were more than offset by both the decline in volume/mix and, to a lesser extent, unfavorable key commodity costs in coffee and bacon. Although I would note that, versus last year, adjusted EBITDA was down only 1.4%, considering we were up against significant key commodity costs favorability in Q1 last year. Let's turn to slide 6 and Canada. Bernardo mentioned, Canada's Q1 results versus the prior year were significantly impacted by later-than-usual go-to-market agreements with key retailers. As a result (16:03) was a double-digit decline in volume/mix from a combination of reduced in-store activity and a related decline in shipments. At EBITDA, we had a slightly greater percentage decline than what we saw in organic net sales, reflecting the volume/mix decline and change to promotional levels versus the prior year. That being said, I think there are three important factors to consider as we move forward. First, we had significantly favorable pricing relative to local input costs within Q1 EBITDA last year. Second, despite the headwinds seen in this Q1, Canada's adjusted EBITDA growth is still in the double-digits on a two-year basis. And third, we are confident that the new go-to-market agreements we've reached in Canada will lead to a resumption of run rate trends in growth and profit margins for the balance of the year. That brings us to Europe on slide 7 where we saw sequential improvement in overall organic growth, including top-line growth in the UK. Strong currency headwinds continued to be a factor in reported results and net pricing declined due to timing of promotional activity, primarily in UK and Italy. Volume/mix growth was driven by gains in UK condiments and sauces and this was partially offset by weakness in Italy infant nutrition as well as soup and beverage in Netherlands. Importantly, the ongoing stable consumption growth in the UK gives us the confidence that the business is on the right path, and that our investments with retailers in the second half of last year are now paying off. At adjusted EBITDA, we had solid constant currency gains from strong cost favorability, mainly manufacturing savings that more than offset unfavorable input costs in local currency driven by transactional currency headwinds. Going forward in Europe, while we expect further improvement to our performance in the marketplace and across geographies, we expect Q2 organic top line and EBITDA to be held back by two factors
Operator:
Our first question comes from the line of Ken Goldman from JPMorgan.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. A quick one and if you said this on the call I had a little trouble with some of the technology, I couldn't hear all of it so I apologize. But you talked in the past, I think, about maybe a little bit of a headwind early in the year from temporarily shifting some production as you closed some plants. I'm just trying to get a sense if this affected your gross margin at all in the period?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Ken. Hi, this is Paulo. So, I don't remember we mentioning it during the call, but in terms of the gross margin, which is pretty much flat year-over-year, it's kind of encouraging to us given the commodity headwind that we had this quarter comparing to the prior year's first quarter. And also the geographic mix that we have this year with the decline of the higher margin business in North America.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. And then my follow-up is more generally there's been a lot of media stories lately about retail price "wars" right, people talking about Walmart and Amazon going to war with each other and pricing coming down and those customers of yours I guess "asking" companies like Kraft to help along with that process. I'm not seeing as much of that as maybe the media is making of it, but I'm curious if you can give your perspective on really what's happening in the – and I'm really talking U.S. retail environment right now. Are some of your customers, without naming any names, getting much more aggressive? Or is it more business as usual in terms of the pressures you're feeling in terms of pricing and so forth?
George Zoghbi - The Kraft Heinz Co.:
Hi, Ken. This is George. The price competition among retailers is not like something new. And, as you know, it becomes usually a major focus every time you see a new entrant or a new format in the market, which happens that we are seeing both now. Of course, we'd have to be mindful of the impact on us, particularly the one that we watch for the most is the equity, the impact on the equity of our brands, because we have certain expectation where we position our brands. So our approach to this will continue to be data-driven and discipline in deciding where and when to invest. So sometimes we go along and we make investments, some other times we go dark. At all times, however, we continue to be using a data-driven disciplined approach.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. Thanks so much.
George Zoghbi - The Kraft Heinz Co.:
Thank you, Ken.
Operator:
Thank you. And our next question comes from the line of Alexia Howard from Bernstein.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good evening, everyone.
Christopher M. Jakubik - The Kraft Heinz Co.:
Good evening, Alexia.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
So in the wake of the Unilever proposal from a couple of months ago, we've heard concerns from some investors that your approach to reducing costs may cut into muscle and that in turn could make it harder for you to execute additional deals going forward. I guess the fear is that the board's a potential target. Companies wouldn't want their legacy to be signed to a company that could then somehow damage what they've been building up over the decades. And so in this matter I think perception could be more important than reality. It's probably not going to be enough simply to tell us that you don't cut too far. So in that context, do you agree that you may have an image problem with potential acquisition targets and what can you do to overcome that? And then I have a follow-up.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Alexia. Here's Bernardo. Thanks for the question. Look, I think, like you said, we need to separate what's perception and what are facts, right. And so if you think about our culture and what it's all about, it's actually quite simple and very consistent over decades. It's all about ownership, meritocracy, high performance, (28:11) brands, and dreaming big. It's all about those five things. And I truly believe those five things are applicable in many companies and many segments and so on. So through this culture we have, and so I don't think it will be more difficult or easier to do any other transaction. About the perception, and again I think you pointed well, it's a little different story, right, because when people think about cost cutting and so on, we're much more in line to get efficient to fuel and invest behind profitable growth. That's what we really do, right. Our selling expenditure is going up, our working dollar is going up, our go-to-market capability are going up because those are things we believe for the long run can build profitable growth like we're here for. So, in a sense, you may be right there is a perception problem or not. That's not for us to judge. What I can say that the values we have, those five things I just mentioned, we truly believe can be applicable in many companies and many segments.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you very much for that. And just as a really quick follow up. Can you quantify how much the timing shift of Easter affected your volumes this time?
George Zoghbi - The Kraft Heinz Co.:
Thank you, Alexia. This is George here. So, look, we shared that with you at the last quarter that the Easter shift for us would be about 1% to 1.5%. However, we shipped, as stated earlier, around 40% of that in this quarter. So it wouldn't have the big impact. If you want to get an idea where the underlying performance for the quarter would have been, so if you take out all the one-offs or the calendar effects, consumption really for our category would have been trending at minus 1.2% to minus 1.5%. So I think that's a good starting point for you to look at as you move forward, and then you overlay the full impact of our 2017 programs, which will be realized in the second half of the year. So you will see sequential improvement as the year progresses.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you very much. I'll pass it on.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. And our next question comes from the line of Robert Moskow from Credit Suisse.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Hi. Thank you. I wanted to ask about your negotiating kind of approach with retailers because I think you also mentioned that you lost some distribution in club stores in cheese and meat, and I wanted to know what were the circumstances for that. And tying in with what's happened in Canada, are you satisfied that you've got what you wanted in those negotiations with Canadian retailers? Did you have to hold off in order to maintain price? And was that the main objective, which eventually you got? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Rob. It's Bernardo. In respect to Canada, I think it's a very fair question given our weak performance in the quarter, right. Yes, we are satisfied with the agreements we reached of which the five agreements were a top client that's about 80% of our sales in the beginning of March. And the fact that took us a little longer to achieve those agreements will affect. Especially the inventory and activities we had in January and February that's reflected in the results we are all seeing, right. Given what you're seeing now in April and May, we're already seeing the level of events and inventory coming back to normal and the planning looking at second half is a much stronger one. So we truly believe you're going to see sequentially better results as we move in the country. Before moving to the U.S., I think it is important to say that we didn't believe at that time in January when we had agreements, we'll work in a win-win situation with our partners, the retailers, discussions about, between consumption and shipment, the level of profitability and price points in the market. All these make us pause and say, 'hey, it's better to delay a little bit the agreement, but get the right spot to have a win-win situation, what we believe we have moving forward. Again, it was not without pain like we're seeing the results I just describe it, but we are confident that the performance will be improving from now on. George, can you say to the U.S., please?
George Zoghbi - The Kraft Heinz Co.:
Sure. Sure. In the U.S. in Q1, look, we lost some distribution for certain retail items, namely when I speak about there is the cultured dairy, some cottage cheese and items and sour cream, and a little bit of natural slices that you could see in the Nielsen data. This is part of normal course of doing business. After a range review, you win some, you lose some. So for us, it's not a major one-off event. However, what I wanted to say, in general, our view is the following
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. Thank you.
George Zoghbi - The Kraft Heinz Co.:
Thank you, Rob.
Operator:
Thank you. And our next question comes from the line of Bryan Spillane from Bank of America.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hi. Excuse me. Good afternoon, everyone.
George Zoghbi - The Kraft Heinz Co.:
Hi, Bryan.
Bryan D. Spillane - Bank of America Merrill Lynch:
Just two questions for me. First one, I guess a more broad one. One of the questions that I think we've certainly fielded more recently and even tonight is just company's at a point where the cost – I think the perception is the cost savings are close to fully identified and the revenues are declining and there's deleveraging, and it sort of underscores this notion that maybe the business – that the whole model is broken that it's not sustainable. So, Bernardo, can you sort of talk to that? How do you respond to that sort of theory?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Bryan. Yes. Look, I strongly disagree with this statement. And you can see it, actually our model has been working for many, many, many years, decades and so. And if you look at the facts and data, you're going to see growing organic rates pretty much in line with average with our peers. But with the profitability level we have today allows us to invest strongly behind our brands and product quality. So with that in mind, our strategy really continue to be focusing on creating profitable growth within the company to really four things
Bryan D. Spillane - Bank of America Merrill Lynch:
Thank you for that. And I guess just as a follow-up, Paulo, can you remind us, in the first quarter last year, the tailwind from commodities, if I remember correctly, were like $75 million or $80 million benefit to EBITDA or EBITDA growth in the quarter, and this year I think it's actually a little bit of inflation. So can you just sort of remind us of what the benefit was and what the headwind is this quarter in terms of what that bridge was?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Sure. So if you think about – just let me step back to give more color on the main impacts we had in the quarter. So pretty much our North America EBITDA declined around $40 million, $45 million. The main impact we had was driven by volume mix. And this impact offset the savings initiatives around the $100 million that we have, additional savings, and the pricing we got in the quarter. So pretty much we had the commodity headwinds we faced this quarter being really responsible of the fact that the EBITDA decline. Prior year, in the same quarter, we had a much bigger favorability than that, almost twice this size if you go back to Q1 2016.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. All right. Thank you.
Christopher M. Jakubik - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Jason English with Goldman Sachs.
Jason English - Goldman Sachs & Co.:
Hey, guys. Thanks for squeezing me in.
Christopher M. Jakubik - The Kraft Heinz Co.:
Hey, Jason.
Jason English - Goldman Sachs & Co.:
A question on cash flow. Your cash balance ended a lot lower than we thought this quarter. Looks like a lot of working capital leakage. Is this timing oriented? What exactly drove that?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
No. Yes. So, yes, you're right. I think the majority of the cash declines we had was pretty much driven by typical seasonal working capital. Q1 is a quarter that we normally lose a lot of working capital due to seasonality in that. And on top of that, we had inventory increase to prepare because we are preparing for all the footprint activities we are going to execute during the year. So the majority of this is just the timing and we expect to recover in the following quarters.
Jason English - Goldman Sachs & Co.:
Okay. Good to hear. And then turning attention outside of the U.S., can you give us a sense of the magnitude of reinvestment in the Rest of the World? Because, jeez, the EBITDA decline on prior-year EBITDA declines for the Rest of the World and Europe combined from a headline perspective is discouraging to see.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
I think when I see that – just we start. We're still seeing that and we've said that before that we would have had investments in the Rest of the World business. The growth is coming and we expect the growth even to ramp up going forward. And I think to better answer the questions, we're still seeing the margin there is around 20% being representative of the margin that we're going to see in this unit going forward.
Bernardo Vieira Hees - The Kraft Heinz Co.:
And, Jason, just to add on the commercial side, like we said before, a lot of the growth are coming really from two venues, right? One is whitespace and so penetrating new categories and establish ourselves like cheese in the Middle East, cheese in Russia; Kraft sauces in Europe, Australia, New Zealand; the nuts business in China and U.K.; Mac & Cheese in Latin America and UK. So you have the core – and not only the whitespace, you have also the core that's pretty much the beans and soup in New Zealand and Australia, and condiments and sauces almost everywhere. It's still growing strongly on the Rest of the World. So we will continue to see us investing behind and supporting this growth. So, looking at that, it's very in line what you have been saying we will be doing for the rest of the year.
Jason English - Goldman Sachs & Co.:
Very good. Thank you for the answers.
Operator:
Thank you. And our next question comes from the line of Chris Growe from Stifel Nicolaus.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Good evening. I just had...
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Chris.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Two questions for you as well. First off would just be you've outlined some areas of reinvestment for the business in 2017. I saw it noted for the Rest of the World. I just want to get a sense of how those phase through the year. And then will that spread across to the other divisions as well? Or is Rest of the World where most of that quote-unquote reinvestment is occurring?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Yeah. So it's pretty much what I was saying. So we expect these investments happening in the first half of the year in Rest of the World. And we expect this pay off and start seeing better margins going back to the normal margins of the business in the second half of the year.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
That's the second stage in that we're seeing those investments.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
And then again, to be clear, mostly that's all in Rest of the World, right?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Yes.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. And then just a second question for you. You've talked before about your global brands and the focus on your global brands. And I know certainly you had a weaker sales performance in the U.S. so that certainly would have affected their performance. But do those global brands gain share or can you give any kind of sort of metrics around how those brands performed in the quarter?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Chris. That's very much in line with what we said about the restructure plan to create the three global brands and platforms right behind Kraft, Heinz and Planters. It's too early stage, but I think in most part of the countries, we wanted to penetrate on 2017. We already created supply chain and that's exactly the whitespace I was talking about early on when you talk about we're starting to penetrate on cheese, we're starting to grow on nuts, UK, China, and now going to Continental Europe, Mac & Cheese in Brazil and UK and so on. So those brands are growing in line with our expectations for the year and it's starting to accelerate as much as we can. That being said, given the size of the business, and so on, the magnitude they have is still not significant, for example, to offset our performance we had in the United States and Canada.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you for the time.
Christopher M. Jakubik - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. And our next question comes from the line of Andrew Lazar with Barclays.
Andrew Lazar - Barclays Capital, Inc.:
Good evening.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good evening.
Andrew Lazar - Barclays Capital, Inc.:
I guess, first one would be the bid for Unilever was interesting on many levels, but maybe no more so than it was considered sort of a growthier asset than some of the others than you've done, given the emerging market exposure, the household and personal care exposure and such. So, I guess, more generally, my question really is when you think about synergies of a transaction, can they be enough almost at any level, I guess, to fully compensate maybe for a set of brands or assets that maybe might be in more of a structural decline? In other words, how do you balance those two
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Andrew. This is Paulo. So, to think about – the way that we think about our M&A framework, which hasn't changed since the beginning, and the framework is pretty much that we want to own brands that we'd be happy owning these brands for the long run, brands with strong equity, strong relative market share, brands that can travel. But we also analyze a lot how the business operates, the go-to-market of the business, and more important than that, how the business operates better, how they would operate better, how they grow fast being together. Okay? And, of course, doing this analysis, we take everything into consideration, including all the synergies that we have, all the options that we have in terms of getting a better performance. And, again, everything that you said is always to improve our portfolio, right, when we have this type of framework.
Andrew Lazar - Barclays Capital, Inc.:
Okay.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
And more important and also very important is that we're always going to be very, very disciplined on price.
Andrew Lazar - Barclays Capital, Inc.:
Got you. Thank you for that. And then I think you mentioned cost savings incremental of about $100 million in the quarter. Am I correct in assuming pretty much all of that is carry-over saves from last year? And I know you've said truly incremental cost saves are more back-half loaded this year. So, I guess, my question is, were there any incremental cost saves this quarter and/or how do you expect the truly new incremental cost saves to ramp throughout the year? Is it primarily second half versus first half?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Andrew. So, it's Paulo again. So when we're entering the second year of integration, it's much better to track for cumulative savings than trying to track a run-rate, given the structure of our savings that is net of inflation and net of investment. So we ended the prior year at $1.2 billion cumulative savings. We are ending this first quarter at $1.2 billion level and we said that and we're still in the path to get to $1.7 billion. So, out of the $500 million that we expect to deliver this year additional, we delivered $100 million in the first quarter. And again, we still have $400 million to deliver going forward in the next three quarters. And again, you're right that we said that we expect additional savings – the majority of the savings to be in the second half.
Andrew Lazar - Barclays Capital, Inc.:
Thank you very much.
Operator:
Thank you. And our next question comes from the line of Jonathan Feeney with Consumer Edge Research.
Jonathan Feeney - Consumer Edge Research LLC:
Thanks very much. I guess, a big picture question. I know you've answered a lot of questions about the model existentially. As you look back over the past six months, are there any particular costs you could identify that you've reduced in the dramatic cost reductions you've made that had a meaningful impact this quarter that if you had it to do over again, you wouldn't have done? That'd be my first question. And, I guess, my second question would be what are you seeing in developing markets, Rest of World right now that makes you want to accelerate your investment behind those particular businesses that you mentioned earlier? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Jon. The answer to your first question is, quite frankly, no. The places we wanted to see increase cost that was selling and marketing, we did. Sometimes we ask ourselves on the things that have been working, and George talked about like the renovation of the Mac & Cheese, the hot dog campaign we're starting now in the United States, the Philadelphia Cheesecake, the Heinz Seriously Good in Europe, and the Heinz Seriously Good Mayonnaise in Brazil and Australia, Planters in China, Planters in Russia. If we should not have grown even more. That's something we ask. But that being said, there was absolutely no efficiencies or something that took over the capacities of the company to generate what, the things I said before, to focus on Big Bets, to focus on go-to market capability, to grow our share of voice behind our brands, and so on. So it's a no. On the second part of your question about why we believe we can accelerate the growth on the Rest of the World, because we still want to penetrate in most parts of those markets, right, we see outside of the business in countries like China, Russia, Brazil, Eastern Europe, Middle East, Indonesia, even developed countries like Japan, and so it's still – we can't be much bigger through our core categories that you already operate in whitespace, as I mentioned. So we are confident in our capacity through the global brands and the local juries (50:58) we have to generate profitable growth.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you very much.
Operator:
Thank you. And our next question comes from the line of Pablo Zuanic from SIG.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Thank you. Two questions. The first one is regarding divestitures. When I look at your cousins at Anheuser-Busch, they've divested assets worth almost $30 billion from the SABMiller transaction. I realize that in their case they started with a lot more leverage, you don't have necessarily that pressure. But the complexity that you have inherited from all these two transactions would make you think that you would want to be more focused a little bit and exit some categories. I mean, you have this baby food business in Italy, for example, and I could mention a host of other products. So just give us a sense of what should we expect? And what is the reason why you haven't tried to focus your portfolio more? You would think that that would help in terms of your ability to ramp up the cost savings target. That's the first question. And the second one is more just going back to Unilever. The way I would like to ask the question is when you acquired Kraft Foods Group, you said that you were building a global food and beverage powerhouse. But now that apparently was going to include soap and shampoos. So do you want to update us in terms of what your vision is? I mean, should we assume that someday you could own a tobacco company, a restaurant, or something else? What can you comment on that, please? Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
So hi, Pablo. This is Paulo. So, on the first question – and let me start from there. So, the first question was about...
Bernardo Vieira Hees - The Kraft Heinz Co.:
The divestitures.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Yes. So according to divestiture of the brands, today we feel comfortable with the brands and the capital that you operate. We think we have scale and we operate well there. Again, as soon as if we decide to divest any categories or any brand in any specific geography, we will communicate this properly to the market. So related to the Unilever potential transaction, we really believe that as I said in the M&A framework it's kind of – again, if you go back here in terms of only consumer brands, brands with a strong market share, brands that can travel, similar go-to-market, similar operation, I think at the end of the day that these two segments of the consumer product goods are very similar and that's the reason why you see also many companies operating brands for consumers, sometimes food, sometimes personal care, sometimes healthcare.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Right. Thank you. And just if I can squeeze one follow-up. So also in this idea of complexity, at the moment, you have center of the aisle categories, you have refrigerated categories obviously with cheese and hams, you don't have much snacks. But can you talk about in terms of the many parts of the supermarket that you're in, I guess, you're trying to be in everything and at the same time, it's not just warehouse delivery, but it could DSD. Or is there a certain – or should we assume that structurally within the supermarket, you still want to be mostly center of the aisle and refrigerated is more ancillary because you inherited because of the Kraft deal? Thanks.
George Zoghbi - The Kraft Heinz Co.:
Pablo, this is George here. Just to confirm a few things, one, our entire model is DC. So we do not have any DSD in the United States. However, we've taken a very large number of categories. Including categories in the fresh aisle, we have a business. I don't know if you're aware, but we sell in the deli specialty cheeses and under the Churny Company we have some very good business there. We sell in the dairy refrigerated aisle as well as deli both in processed meat as well as the center of store and in the snack aisle under Planters. We feel very good about our portfolio and we allocated portfolio role to each category and brand as part of our long-term strategic plan. So while we have a diversified number of categories and brands, we do not treat them all the same. We have a different role and that role would dictate the level of investment, the new product introduction, and the support that we give to these brands. And that we see as a competitive advantage to be able to utilize in the marketplace.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Understood. That's very helpful. Thank you.
George Zoghbi - The Kraft Heinz Co.:
Thank you.
Christopher M. Jakubik - The Kraft Heinz Co.:
If we could take one more question, that would be great.
Operator:
Certainly. Our final question for today comes from the line of Matthew Grainger with Morgan Stanley.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Great. Thanks, everyone. If I could just squeeze in two as well. The first, some of the renovation you talked about in certain areas of the business like Oscar Mayer increasingly now seems like a necessity for bringing momentum back to those categories and responding to consumer shifts. So can you talk about the feasibility of doing that in a cost neutral way in the early stages? Or is it going to take some additional levers like managing price pack architecture or making upfront investments until you get the benefit of strong volume leverage to make that a margin neutral proposition?
Christopher M. Jakubik - The Kraft Heinz Co.:
Okay.
George Zoghbi - The Kraft Heinz Co.:
Thanks, Matt. This is George here. It's a very good question. As a matter of fact, we like the renovation a lot more than innovation because the payback is a lot faster; in some areas, it's almost immediate. And you mentioned some of the good ones like Oscar Mayer. And Oscar Mayer, as you know, about 18 months ago, we started transforming part of the range to Oscar Mayer Natural. That's approaching about $100 million business now, and it will be a lot larger. We did similar things in Mac & Cheese last year when we removed artificial ingredients from Mac & Cheese, and we're very, very happy with the performance, we're growing share in the Mac & Cheese category at the back of renovation and innovation. Couple years ago, we did that on Philadelphia and you see our share and our growth there, similarly when we did that on Kraft Singles, we're still growing share on Kraft Singles. In all of them, we actually catered our campaign and our communication to reflect that. So while we did not change our communication strategy, we had very, very good growth rate both in term of absolute and market share and faster payback on all those things.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay. Thanks, George. And then if I could ask you one follow-up as well. Just coming back to the update you provided on the U.S. You highlighted an expectation of better execution in the second quarter. Is that just sort of related function of having a fuller merchandising calendar? Or are there specific execution issues or tactical actions you wish you had sort of acted otherwise on during Q1 that you would see shifting going forward?
George Zoghbi - The Kraft Heinz Co.:
Yeah Good questions, both actually. One, there is a natural shift in the merchandising calendar. One of them is Easter, and the second one, we introduced a scale program that I talked about in my remarks. So that is new or incremental to what we did in prior years. So that is as far as the promotional calendar is concerned. And the third one, we restricted ourselves from promoting Oscar Mayer and meats for quite some time and while we were going through our footprint project. That restriction has been lifted now and we are in full support of the brand. So you're going to see good improvement in both the cold cuts areas and other parts of the meat segment. So the combination of both is going to improve the trends that you see in the market. As a matter of fact, if you look at the very recent trend, they're very different from January and February – much, much improved.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay. Great. Thanks, again.
George Zoghbi - The Kraft Heinz Co.:
Thanks, Matt.
Operator:
Thank you. And that concludes our question-and-answer session for today. I would like to turn the conference back over to Chris Jakubik for any closing comments.
Christopher M. Jakubik - The Kraft Heinz Co.:
Thanks, everybody, for joining us this evening. For anybody within the analyst community has follow-up questions, I'll be around as well as Andy Larkin to take your questions. And for anybody in the media, Michael Mullen will be here to take your calls as well. So thanks very much for joining us and have a good evening.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
George Zoghbi - The Kraft Heinz Co.:
Thank you.
Operator:
Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program and you may now disconnect. Everyone have a good day.
Executives:
Christopher M. Jakubik - Kraft Foods Group, Inc. Bernardo Vieira Hees - The Kraft Heinz Co. George Zoghbi - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Andrew Lazar - Barclays Capital, Inc. Steven Strycula - UBS Securities LLC Bryan D. Spillane - Bank of America Merrill Lynch Rob Dickerson - Deutsche Bank Robert Moskow - Credit Suisse Securities (USA) LLC Michael Lavery - CLSA Americas LLC Kenneth B. Goldman - JPMorgan Securities LLC Jason English - Goldman Sachs & Co. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC Christopher Growe - Stifel, Nicolaus & Co., Inc.
Operator:
Good day. My name is Karen and I'll be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Fourth Quarter 2016 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Hello, everyone, and thanks for joining our business update for the full year and fourth quarter of 2016. With me today are Bernardo Hees, our CEO; Paulo Basílio, our CFO; and George Zoghbi, the Chief Operating Officer of our U.S. Commercial Business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for, and should be read together with GAAP results. And you can find the GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation available on our website. Before I hand it over to Bernardo, please note some changes to our financial reporting that were outlined in our earnings release. In the fourth quarter of 2016, we reorganized our operating segments to better align with our global growth strategy, and therefore have reflected these changes in our business segment reporting for all periods presented. As a result, our Russian business is now part of our Europe segment instead of rest of world, and cost associated with our Global Procurement Office have been reclassified from our Europe segment to general corporate expenses. Now, let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and Happy New Year to everyone. As I hope you saw in our press release, we had solid Q4 results overall with solid sales and business investments to further improve the health of our brand. But I'll start by focusing more on what we have been able to accomplish in the first full year of The Kraft Heinz Company. It formed the base and in many ways that's our agenda for the year ahead. So, let's start with our progress against the three objectives of our strategy that we laid out at the beginning of our merger. In our first objective, to deliver profitable sales growth, on the top line, we built positive momentum through the year, despite the commodity headwinds that persisted during the year, resulting in profitable sales and flat to positive organic sales growth in all regions except Europe. We generated significant gains from our Big Bet innovation strategy in our efforts to capture whitespace opportunities. This was led by condiments worldwide, especially ketchup and barbecue sauce, pasta sauce in North America and Latin America; soy sauce in China, and hot sauces and mayo in Europe. Our investments also led to better market share trends over the course of the year in core categories such as sauces worldwide including pasta sauce in Canada and Latin America; green cheese and mac & cheese in the United States, UK beans; baby food in Italy; and in Australia, beverage. That said we still have significant areas to improve in 2017. They include Indonesia soy sauces, U.S. cold cuts, baby food in Canada, and our non-measured channel shares in the UK to just name a few. We also pushed into places, whitespace, where Kraft Heinz did not previously compete, products such as Devour frozen meal, Cracker Barrel mac & cheese and Heinz Barbecue Sauces in the United States. There was Planters which now is available in both China and the UK. We also brought Heinz Mayonnaise to Europe, Brazil and Australia. And we made significant progress toward extending our foodservice presence, not just in the west but through strong performance in Canada, Brazil and Russia as well. Nevertheless, there is much, much more to go after in 2017 and beyond. It's also clear that our go-to-market investments are paying off and delivering profitable growth through distribution gains and better performance at retail. We supported go-to-market activations with better management of our field teams in Canada, U.S., Brazil, Russia and China. These efforts resulted in phased execution improvement in a challenging retail environment all around the world, including Australia, Japan, China, Russia, Egypt, Brazil and Germany. And then our second objective, we made meaningful progress toward achieving best-in-class margins. Through our ritual and routines, including zero-base budgeting and managed by objectives, we drove sustainable improvements throughout the year. ZBB savings were a key driver of value creation across the company delivering faster than expected savings at the outset of the year and contributing to the company achieving $1.2 billion in cumulative savings since the inception of our Integration Program. As of today, we have cascaded personal MBOs directly from company leadership to more than 6,000 employees worldwide. This is a critical step in aligning everyone behind common goals and improving our day-to-day execution. To put that number in context, this represents more than 50% of our white collar population around the world. And in supply chain, we invested more than $1 billon into manufacturing upgrades in our footprint program to modernize our facilities and enhance our capacity for innovation and quality. We went live with our Global Business Services in Europe, which together with our shared service integration in North America, helped drive processes standardization and improved service levels. Importantly, as all of these was happening, we achieved a global case fill rate of 98%. We also invested heavily in our people, in our capability. For example, we promoted more than 1,700 team members worldwide last year. We expanded our talent acquisition programs worldwide, growing the volume of applicants by 40%. And in our ongoing effort to grow a better world into a partnership with Rise Against Hunger, we package and distribute more than 65 million meals to people in need. Finally, on the capital structure front, our leverage ratio was reduced to approximately 3.6 times EBITDA and we kept up our strong dividend payout. Paulo will build more on our capital structures improvement in a moment. Overall, we made solid progress in our first full year as a merger company and it set a strong base for us to build upon in the next phase of our development. So let's turn to slide three to review our Q4 and full year financial results and how the numbers bear out our progress. As it relates to the company sales, there're really two things to highlight. First, for the reasons I mentioned earlier, we drove sequentially better organic sales growth driven by volume/mix improvement in all segments. The primary contribution to this growth were condiments and sauce globally and costs in refrigerated meal combinations in the United States. Second, we had solid price realization in most segments during the year despite a deflation in key commodities like dairy, coffee and meat in the U.S. as well as the trade investments we made in our UK and Netherlands business. Net EBITDA full year growth at constant currency was driven by strong cost savings from integration and restructuring activities, favorable net price and growth in our Rest of the World market. I should note however that our rate of growth in Q4 was held back by two factors. First, we began to lap integration savings that began last year in Q4. And, second, we accelerate our investment behind growth initiatives late in the year, as well as trade investment we made in our UK and Benelux business. Dropping down to our adjusted EPS, both Q4 and full year were up more than 50% excluding the extra week last year, primarily driven by EBITDA gains and the refinancing of the preferred stock in June. Now, I will hand over to George and Paulo to highlight our performance in each reporting segment and what we expect going forward. George?
George Zoghbi - The Kraft Heinz Co.:
Thank you, Bernardo, and good afternoon, everyone. Let's turn to slide four and our performance in the United States. The first point I would make is that we had a strong finish to 2016, in many ways giving us good momentum from a consumer takeaway perspective as we head into 2017. If you look at the charts on the right, there are few things I would note. First, in measured channel, the negative impact from commodity deflation on category growth persisted during 2016 and longer than we originally thought, although, we currently expect that this is likely to turn to inflation as 2017 progresses. Second and more importantly, you can see that we had improved measured channel share performance in Q4 versus our 52-week numbers below, driven by our Big Bets and better retail execution. Specifically, we drove strong consumption improvement from the launch of Devour and SMARTMADE in frozen meal, mainstream, and ground coffee and pods as well as nice turnaround in sandwich cheese, both Kraft Singles and Natural. This was supported by improved execution at retail with an increase in total distribution points, TDPs, versus the prior year in Q4 and better feature and display conversion. In fact, we exited the year with a shorter list of share challenges than we started the year with. We also saw a longer list of categories moving into share gains and ended the year with roughly 70% of our categories holding or gaining shares in Q4. The third factor I would highlight is that sales in Q4 were good. However, they included some one-off benefit that will not repeat. Foodservice was not a contributor to non-measured channel growth in Q4 as whitespace gains gave way to weakening trend in base consumption and store traffic. And although, we had further whitespace gains in non-measured retail channel, much of the green bar in the top right of the graph was due to the benefit of trade inventory shifts versus the prior year. Specifically, we had a relatively weak Q4 2015 comparison that reflected retail inventory de-loading as well as strong shipments in Q4 2016 to support a very robust level of in-store activity during the holidays. In the end, we exited the year with some of our Q4 shipments needing to be worked off in January. And we expect Q1 2017 shipments will see roughly a half-a-point headwind versus consumption, because of this. And that's before the impact of the Easter shift that Paulo will talk about later. So overall, we closed 2016 with significant progress in the marketplace and improved execution, during the year of significant transformation, just as we planned. Looking forward, our agenda for 2017 is focused on three simple goals. One, on the top-line, drive profitable growth and further improve challenged categories. Two, better leverage our scale, at retail, with increased in-store activity, including more scale events and improve our day to day sales execution. And three, utilize our supply chain modernization or footprint initiative, as a way to increase investments in innovation and renovation, particularly, at the back half of the year. With that, I'll turn it over to Paulo.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, George and good afternoon everyone. I will start on slide 5, to highlight the two more things on U.S. financials. First, price was higher for the year and in Q4, despite persistent headwinds from deflation in key commodities. Although, it appears, we've now reached the bottom on commodities and are likely to have to contend with commodity inflation beginning in Q1 of this year. Second, we were encouraged by the improvement, in our vol/mix performance over the course of the year. We had better results in meats, ready-to-drink beverage late in the year. And this combined with the strong growth in coffee, Lunchables and mac & cheese that we saw all year and drove positive growth. Moving to EBITDA, the U.S. delivered strong double-digit growth all year driven by cost saving initiatives and favorable net pricing. In Q4, although the pace of cost savings was in line with our expectations, EBITDA growth was held back by timing of overhead expenses versus the prior year. Let's turn to slide 6 and Canada where our results played out fairly consistent with what we had talked about on our Q3 call. Pricing trailed input cost fluctuations in local currency throughout the year. By that I mean that, from a P&L perspective, pricing was lower to follow deflation in key commodities in the first part of the year and late in following higher input costs in local currency, particularly in the fourth quarter. By contract, volume/mix performance showed more of a steady improvement, first half to second half. This primarily reflected solid gains in condiments, sauces and foodservice, which were partially offset by the volume impact of lower cheese shipments versus the prior year. At EBITDA, I think it's important to highlight that despite the ups and downs during the year, Canada's full-year adjusted EBITDA and margin are fairly representative of the current health and profitability of the business. That brings us to Europe on slide 7. We said on our last call that the health of our European business was better than our Q3 numbers indicated, and with or without Russia in these numbers that bore out in Q4. As a general rule of thumb, from a 2016 versus 2015 perspective, the addition of Russia to our Europe segment has the effect of adding roughly 1.5 points of organic net sales growth and roughly 75 basis points to constant currency adjusted EBITDA growth, but reduces segment EBITDA margin by approximately 130 basis points. That being said, our performance this year in Europe is not what we planned, and not what we would expect in any year. It's true that we had strong unfavorable currency translation all year, and that's likely to continue into the beginning of 2017. But from an operating perspective, we made significant trade investments during the year, primarily to jumpstart our UK business in a changing and difficult retail environment. And so far, we are encouraged by the results. The improvement in our volume/mix trends reflect a combination of gains from Big Bets in condiments and sauces even with the results of Russia, as well as improving consumption in shared trends across most countries, including positive overall consumption in the UK. Net EBITDA, the decline we saw in Q4 and throughout the year was from a combination of pricing and increased marketing to drive our Big Bets and whitespace initiatives and in Q4, higher overhead cost due to timing, which we don't expect to repeat. These factors more than offset manufacturing savings realized during the year. Finally, our Rest of the World segment on slide 8. Here, the underlying drivers of organic growth were fairly consistent throughout the year. Higher pricing was primarily driven by price increases to offset higher input cost in local currency, mainly in Latin America. And vol/mix growth was driven by strong years in China and Latin America, and solid performance in Australia and in Japan with the strong overall growth in condiments and sauces across all regions. Some challenges still remain, including Indonesia soy sauce and some difficult economic conditions to overcome in India and the Middle East. But overall, as we said in our last call, after seeing a slight deceleration in Q3, we continue to expect strong growth in our rest of the world business, both in the near-term and long-term. Net EBITDA, as we also mentioned on our last call, in Q4, we faced a strong comparison to the prior year. And we are investing heavily behind whitespace initiatives. This led to the decline in adjusted EBITDA we saw in Q4 in the second half of the year. For the full year, EBITDA growth was primarily driven by organic sales growth that was partially offset by increased marketing investments to support new products. Now, before we go to our agenda for 2017, I think it's also important to highlight the significant progress we made in 2016 to improve our capital structure and credit metrics. The first point I will make on slide 9 is that our focus on cash is paying off. We generated approximately $1 billion of cash from working capital improvements, mainly driven by an increase in payables and tight management of inventories. In fact, we were able to achieve negative working capital by the end of the year, equal to negative 1.6% of sales, down from 4.5% of sales at the end of last year. And we did this while increasing safety stock in an effort to de-risk our footprint activity. We also redeemed our preferred debt resulting roughly $550 million of annual after-tax cash savings for the company. In terms of leverage, we've also made similar significant progress in short period of time improving our credit metrics. Through a combination of EBITDA growth and refinancing, we've reduced our leverage from approximately 4.5 times EBITDA at the time of the merger to 3.6 times at the end of 2016. We remain confident in our ability to fully deleverage in 2017 to bring us closer to our ultimate goal of below three times leverage. And we remain committed to paying down $2 billion of debt when it comes due in July and holding off on any share repurchase plans until that pay down is complete. Beyond our deleveraging goals, our priorities of ongoing financial policy and use of free cash flow are straightforward. First, maintain an investment grade credit rating. Second, fund a highly competitive dividend. And third, deploy excess cash against opportunity on a risk-adjusted return basis, which bring us to our agenda for 2017. And I'll hand back to Bernardo to start it off.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Paulo. Let me start by saying that 2016 was a solid year for our company. We made a great deal of progress in realizing our potential. But we still have a lot to improve in order to deliver our expectation for 2017. In 2017, we enter year two of our multi-year merger plan. Headwinds remain from highly competitive retail markets to persistent foreign exchange headwind, especially in Europe. So at the top of our agenda is an even sharper focus on profitable organic sales growth. By that, I mean that we will focus our investments in innovation, renovation and marketing on our leading brands, along with prioritizing fewer, bigger and bolder bets within our portfolio. These will include expanding our core by innovating into adjacent categories and new segments, where Kraft Heinz brand have the ability to win. It also includes Big Bets in existing categories by aggressively targeting on-trend segment where you're currently under indexed, such as the 2016 bet we laid in the U.S. natural cheese. For competitive reasons, we do not have a list of key initiatives to provide today, but we will certainly highlight them as we roll them out in the coming quarters. And finally, globally, we're focusing on three key brands
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thanks, Bernardo. In terms of cost savings, we are now targeting net integration program savings of $1.7 billion by the end of 2017, up from $1.5 billion previously. Keep in mind that we achieved cumulative savings of approximately $1.2 billion through the end of 2016. And note that our new target is net of an approximately $300 million negative impact in 2017 from a combination of business reinvestments and additional non-key commodity inflation that were not contemplated at the time of the merger. To achieve these new targets, we expect cost to achieve of $2 billion, up from $1.9 billion previously. This includes $1.2 billion in pre-tax cash P&L costs, as well as CapEx of $1.3 billion. Finally, we expect to deliver a strong EPS growth, driven by EBITDA gains and further accretion from the preferred refinancing. EBITDA growth is likely to be driven, primarily by incremental integration savings in North America, as well as strong organic top-line growth in our Rest of World markets. In addition, our earnings expectations currently reflect an effective tax rate of approximately 30% and assume no change in existing tax regimes and regulations. As far as seasonality throughout the year, our 2017 plan reflects aggressive upfront investment in growth followed by significant second half savings from footprint initiatives. In addition, please note that several factors will hold back first quarter organic net sales and EBITDA. They include a shift in higher margin Easter shipments to Q2 2017 versus Q1 2016, upfront investments in innovation and whitespace in a number of geographies, as well as our expectation that additional integration related savings will be second half oriented. That being said, we do expect 2017 will be another year of strong sustainable profit growth for The Kraft Heinz Company and another significant step forward in realizing our potential. Thank you. And now we'd be happy to take your questions.
Operator:
Thank you. Our first question comes from the line of Andrew Lazar from Barclays.
Andrew Lazar - Barclays Capital, Inc.:
Good evening.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Andrew.
Andrew Lazar - Barclays Capital, Inc.:
I just have two things, if I could. One is you talk about profitable organic sales growth going forward, a sharpening of focus on that. I guess how should we externally measure the company against that goal of profitable sales growth? Is there a minimum amount of growth and sort of EBITDA margin that – or a combination of those two that we can use as, let's say, measuring sticks to assess the execution on this goal?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Andrew. This is Paulo. So we aren't going to provide like a target on this. But the way that we see this profitable organic growth is that through our innovation process and through our all the initiatives that we're handling here in the company we expect to have sales that really move down to EBITDA over time.
Andrew Lazar - Barclays Capital, Inc.:
Okay. And then if we think about – I guess if we think about the North American business investments that you talk about, that I think you mentioned were not contemplated at the time of the merger. Trying to get a sense of sort of exactly what you mean by netted out of the synergy? And should we take from that that the cost of growth essentially is more significant than you might have thought at the time of the merger or how should we put that business investment step up in context?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Andrew. It's Paulo again. So what we're talking about here is that in the first half the business investment is pretty much investment that we're doing in quality improvements for the products, renovation, marketing pullout, new products, and more Big Bets. We're investing behind both markets to improve the retail execution that we have and also now expanded distribution in our foodservice segment. And, again, all of these investments, we were not contemplating to do that. We saw the opportunity to do this now and we're executing this. And just to be clear that we always decided to provide a savings target that was net of everything, so we're keeping doing this. We're just highlighting that we found more opportunities in the business and we're executing this. But, again, our target of $1.7 billion is still net of all of these investments.
Andrew Lazar - Barclays Capital, Inc.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Steven Strycula from UBS.
Steven Strycula - UBS Securities LLC:
Hello, everyone. Good revenue quarter. So, quick question, kind of like following up with Andrew. The timing of the factory closures, it seems like some of that is getting – taking a little bit longer than maybe expected or maybe we mismanaged how it would flow into the year. So, does that mean there is some kind of tail effect of cost savings dipping into early 2018? That'd be my first question.
George Zoghbi - The Kraft Heinz Co.:
Thank you, Steve. This is George. I will take this question. Our manufacturing modernization program is on track to deliver updated technology and low cost production. We are now in the peak activity and won't be past that peak until late 2017, as I shared on the last call. We remain in line with expectation and on budget to deliver what we shared with you on prior call.
Steven Strycula - UBS Securities LLC:
Okay. Great. And then, my other question would be related to pricing. We definitely saw very strong volume. So, George, if you could help us understand, would the U.S. business organically still have been positive ex, call it, the trade shift? And should we think about – with price/mix being just below flat this quarter should we start to see that improve as you think through revenue management initiatives for the Kraft portfolio this year? And also you're saying that commodity prices might be bottoming, if you could help us think through that, that would be great?
George Zoghbi - The Kraft Heinz Co.:
Yeah. Pricing for Q4 was in line with our strategy all along and in line with our expectation. And you'd probably saw both sides of revenue management at work, the side where we went dark in some categories, and the side where we went heavy in other categories and we're very happy with the results that we got. The reason we do that, Steve, is that lift on promotion, that traditional lift where you put a promotion and you measure the growth that it's no longer what it used to be. So we have to resort to a number of levers to be able to maintain volume. We tried a number of things in Q4. We are very happy with the results. And that would be reflected moving forward. So that's what you want to expect from us. Some category we're going to move harder. Others we would move softer. All in all, we will manage our revenues always to be ahead to improve our margins.
Steven Strycula - UBS Securities LLC:
Great. Thank you.
Operator:
Thank you. And our next question comes from the line of Bryan Spillane from Bank of America Merrill Lynch.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hey. Good afternoon, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Bryan.
Bryan D. Spillane - Bank of America Merrill Lynch:
Just two questions from me. One is your thinking about – as we're looking at 2017 and at some point later this year, you'll start to begin the process I guess of repatriating some of the Kraft brands licenses from Mondelēz. Is there anything that you're doing in 2017 and maybe spending ahead of that or anything in there that affects that we should be thinking about in terms of 2017 growth or performance?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Bryan. Good afternoon, this is Bernardo. Look, about the repatriation, you're right, there would be the brands coming back to us in January 2018, and there is some work to be done in preparation. But from a cost standpoint or from a revenue standpoint, there is really no benefit or impact in the year, right. There is preparation from marketing, from distribution, from our manufacturing capabilities to hit the ground and be running, but I don't think there will be an impact to – on the cost or the revenue for the repatriation efforts.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay, thank you. And then just a couple of housekeeping items, can you give us now a sense of what we should look for D&A for this year, depreciation and amortization, interest expense? And maybe just how we should think about transactional foreign exchange?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Bryan. This is Paulo. So, starting from the D&A, we are in Q4 – we're today in a related Q4, $135 million, that's where we are today, so this would take us in $440 million next year. And on top of that, we believe that we're going to have additional $50 million because of the footprint investment that we are doing during 2016. And it looks the interest rates is pretty much our – we have an average cost of debt of 2.9% per year, roughly $32 billion in gross debt, so this would be around $1.3 billion in interest rate. And again, we expect this to come down a little bit once we pay the $2 billion debt that we're going to have in the mid of the year.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
So this is pretty much D&A interest expense. Regarding the transaction FX, now we are expecting to see some headwinds in Europe. But again I think our team – our local team is taking the right measures there to have a balanced approach in terms of setting these with price, and also – but also getting the best distribution and sales position to offset that. It's important to – again to remember that Europe for us is 4% of the business and UK is around 0.5% of that.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. Thank you.
Operator:
Thank you. And our next question comes from the line of Rob Dickerson from Deutsche Bank.
Rob Dickerson - Deutsche Bank:
Good evening, everyone. I just have one simple question just on your pointing to the three core brands, and kind of the five core categories globally. So is the expectation, I guess mainly in 2017 as you plan to invest more in certain areas of opportunity in North America. Considering it is still about 75%, three-quarters of your EBITDA. Is the expectation that that investment will be in North America in those brands, and then later you would invest more so in those three core brands on a global basis, so you start in the U.S., but then you expect to continue investing in those brands globally to gain scope, then hopefully improve returns, or we just stick with the investment in North America for now because that's really where the majority of the cash flow is coming?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Rob. This is Bernardo. I think, it was important to highlight that, just to give a sense of the direction of the focusing looking at three global brands and five top categories that really, when you mix all them represent 70% of the business, and you're going to move forward. That is United States and North America like I mentioned, but also worldwide. And so I don't think there is a distinction really in the amount of investment between U.S. and international. They will be – they'll be moving together. They'll pursue different states and different – what the business is by country and by region, but as a focus looking mid-term, those are the ones. I think, it's important in your question also to highlight that our business is a balance between global brands and local brands. Global brands having the strength and the scale to grow multi-categories and multi-regions; and the local jewelry (39:49) like we like to call customizing to consumer needs on local markets and regions. So we are really happy with our portfolio and the balance we have today between the global brands and local brands, and the specific categories. But those three global, we're calling global brands, in those five categories is really what's going to push us to the next level that we're calling this balance towards profitable growth. I don't think there is a distinction between investment in North America or internationally. It would be case-by-case depending on the state of the business at the regional level.
Rob Dickerson - Deutsche Bank:
Okay. Great. Thank you.
Operator:
Thank you. And our next question comes from the line of Robert Moskow from Credit Suisse.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Hi, thank you. I just wanted to make sure I understood how the savings will flow through as you build up to $1.7 billion. If I assume that things kind of stay the way they are in the first half of 2017, you would still have quite a bit of benefit versus first quarter a year ago and second quarter a year ago. In fact, I could argue that that gives you the best tailwind in first quarter, but you are guiding to a weaker first quarter. So can I understand like do you expect first quarter to be like your weakest EBITDA growth quarter because of these other Easter factors and such? Or is that offset just by the easy comparison on the saves? Thanks.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Rob. This is Paulo. So I think I hear two questions here. So in terms of how the savings will flow through our P&L in 2017, yeah, as we're seeing with this new, this updated guidance we're giving, we're seeing more savings come in the second half of the year versus the first half of the year. This is pretty much driven by two things is
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. But just to clarify, the investments are included in that net savings number. So does that mean – fourth quarter you had about $345 million of net savings. Could it possibly go down in first quarter because of the investments sequentially?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
I don't want to give the guidance break down by quarter. But again, we always believe that we are adding initiatives in savings and we're adding also investments. So we believe that our savings are going to ramp up throughout the year.
Robert Moskow - Credit Suisse Securities (USA) LLC:
Okay. Just want to make sure we're aligned, but thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Michael Lavery from CLSA.
Michael Lavery - CLSA Americas LLC:
Good afternoon and thank you. Can you just confirm – I think I caught this, but one of the five categories you said you would focused on, I think it was baby food and you clearly have a smaller footprint there now. I think it's mostly Italy and a little bit in China. When you talk about that as a white space opportunity, is that just organically or would you consider M&A to be a part of that as well?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Michael. Look, we always look with this, the way that we think the categories and the brand, we always look and think about profitable and organic growth. So the way you're directing here is all organic. And the reason for that is actually you're right to say it's true. A small part in the total portfolio, but very relevant in many countries important for us, including Canada, including Australia, including the UK, for sure Italy like you mentioned, for sure China, Mexico, you're getting to Brazil, Russia that's the biggest category we have there. So when you see all this, even the small presence, where we have a presence it's significant through the Heinz brand most part of the time, sometimes local brands like Plasmon in Italy and so on. And we believe there is a lot of opportunities, like you said, in whitespace geography, again, country-by-country, region-by-region. There is a role that can be played and we want to look at that with the right expectation.
Michael Lavery - CLSA Americas LLC:
Okay. Thank you. That's very helpful. And then just one other clarification on 1Q. You talked about the Easter shift and the higher investments and the savings pacing being more back-half loaded. Is the Easter shift – that seems more like it affects a shift into 2Q? You also talked about the trade loading in helping 4Q. Is that also potentially one of the headwinds in 1Q or do you think that was that more a pipeline fill for new products or something that might not have as much of a drag on 1Q?
George Zoghbi - The Kraft Heinz Co.:
Michael, George here. So as I said in my earlier remark, we have two things that will affect the first Q. One is the Easter shift. And, normally, we put that at just over 1%, 1% to 1.5%, something like that. And the second one that is unique to this year. Because of the strong promotional activities that we've had in the month of December, we put a lot of inventory to support that. That inventory is working its way off in January. And as I said in my remarks, that would be about a 0.5 point. So that will be, to give you an idea, what are the headwinds we will be facing in Q1. One of them is the shift between Q1 and Q2 and the other one is a one-off due to the inventory work-off.
Michael Lavery - CLSA Americas LLC:
Okay, perfect. Thank you very much.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. And our next question comes from the line of Ken Goldman from JPMorgan.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. Thank you. Two for me. First, there's obviously a lot of uncertainty in general right now regarding U.S. tax law, currency exchange rates, et cetera. So I'm curious if that uncertainty – to what degree does it affect your desire, your ability to pull a trigger on a next deal whatever that might be because obviously it's more challenging than usual for any company, not just you, to forecast cash flow for any potential target in this kind of environment? I'm just curious is the macro uncertainty high on your list? It's not really high on your list of concerns. How do you think about that when you think about potential M&A going forward?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Ken. This is Paulo. So, again, I think, first of all, we don't need another acquisition to drive value. And, again, as Bernardo mentioned, we have brands that can sell well. We have a lot of whitespace in front of us. And, again, we are going to evaluate any opportunity that makes sense for the company, that creates value for the company. But again, as a matter of practice we don't comment on possible opportunities.
Kenneth B. Goldman - JPMorgan Securities LLC:
But you can't comment even on the general way of thinking about it?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
I prefer not to comment on how so and hypotheticals.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. And then, Paulo, you've talked to us in the past, maybe the answer is no comment here as well, but I'll try anyway. You've talked to us in the past about how important it is for this vehicle, The Kraft Heinz, to have, I think in your worlds, iconic brands. And I'm just trying to get a sense, not in an M&A sense, but given what you have already. Why is this quality so critical? Why do you value it so heavily? Really what does it mean to Kraft? I'm just trying to get a sense for maybe why certain assets with I guess call it good brands that maybe don't qualify in your mind as iconic wouldn't be a great fit for what you're trying to do?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Ken, what we've always said is that we believe that we like a lot the industry and we believe that the most valuable asset and the most valuable asset that we have, the asset that gives us the most competitive advantage are the brands. So we value a lot the brands that we own, so that was pretty much the mention I made at that time.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
We think it's very important, very strong brand in the portfolio.
Kenneth B. Goldman - JPMorgan Securities LLC:
Thank you very much.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Jason English from Goldman Sachs.
Jason English - Goldman Sachs & Co.:
Hey, guys. Thanks for carving out some time for me. Appreciate it. Congratulations on a strong year in totality. A couple questions for me. First, the pricing of the commodities benefit for the year. Where did we stack and rack as the year finished out?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Jason, this is Paulo. So when we said in terms of the commodity, we said that in 2016 we had a deflationary year. We mentioned at the beginning – not the beginning, in the mid of the year that we would expect this benefit to stay but it didn't. And in 2017, when we take a look at the spot and forward rates, we're likely to see year-over-year inflation. And we're already seeing that in cheese, coffee, bacon, as George mentioned. So that's what we are today.
Jason English - Goldman Sachs & Co.:
Okay. Any specificity in terms of the benefit though, that PNOC benefit for the year?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Yeah. So, if you think about what we saw in Q4, we had – definitely we had benefit in price in our results in Q4. But as we're implementing revenue management, key commodity costs are just one of the inputs of our category strategy. And separating the impact of price or PNOC from the variances of the commodity is not as informative as it used to be. So I can say that we had a price benefit in our results in Q4, but I think separate the price initiatives that we had from PNOC is not as informative as it used to be.
Jason English - Goldman Sachs & Co.:
I think that's a great point, because some of the skeptics out there are going to take the EBITDA growth, they're going to take the synergy number, they're going to back it out, they're going to take the PNOC benefit to at least the first three quarters, back it out, give you credit for currency, and point to an underlying EBITDA decline, net of those benefits, all-in. And say, maybe that's sort of the underlying rate. This is excluding the savings and sort of net savings of $500 million next year. The underlying business is flat to down. And when those savings run out, the business will fall off. And certainly, if you look at consensus, consensus right now is modeling more than $500 million of EBITDA growth next year. So they're going to view that with some degree of skepticism, given you only have $500 million of savings in the underlying soft. What's wrong with that line of thinking or is there some validity in that line of thinking? And how should we be thinking about the underlying business, even absent sort of the cost saves on the forward?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Now, when you think about our model – our overall model, we always – always as I said, we expect growth coming from Rest of the World. We have the savings flowing through, and you have our other initiatives, revenue management, we have investment in new products that we're doing to boost our sales and our results. So it's a bunch of initiatives that we have that will compound our results for next year and the following years.
Jason English - Goldman Sachs & Co.:
Okay. Thank you very much.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Alexia Howard from Bernstein Research.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good evening, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good evening.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hey, good evening.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
So for investors last quarter, there was a concern about the trends in Europe, and I think things have changed over there, but that's still an element of concern. Basically, that's the legacy Heinz business that you've now owned for a little over three years. This time around the EBITDA still shrinking, I guess attributed to some step-ups and timing of overhead spending. How you – how can you address the concern that that European business and maybe particularly the UK seems to be slipping? How much were those overhead timing effect this time around, and when do you expect that business to gain some traction again? Thank you.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Alexia, it's Bernardo. Like we mentioned in the last call and continue to be, the point, our goal in Europe is to return to profitable growth. We really think that our performance – that was a weak performance in 2016 and Europe has absolutely no correlation with the cost side and like you mentioned the overhead, I think, there was a lot of correlation on the stakes, on the go-to-market and things on the promo side, volume mix that didn't work out as we showed, and what we are actually encouraged about is when you see the Q4, the performance by all the business, especially the Benelux and the UK had improved significant looking at sell out consumption, looking at share on the main category, soup, beans, sauces, and you already have 70% of renovation for the year ready in the market. So the results from the Q4 plus what you're seeing now in January moving into February, I really encouraged by a much better performance 2017 in Europe than you had 2016. Still going to be challenged, the retail environment is challenged like the density (54:59) between FX rate and everything that's happening in the continent. But that being said, I think the performance Q4 is really encouraging about we can have a better performance looking at 2017, than our weak performance in 2016.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Will you be able to get some EBITDA growth at some point in Europe? I guess the question is, yes, the top-line is improving. But at what cost, that's the question I am getting.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Look again, when we talk about profitable growth and like Paulo mentioned in the beginning, our idea of sales mix, really sales flowing to the bottom line. We have no intention of gaining sales without profitability. Component that come attached to that. There are investments that needs to be done in the marketing side and in go-to-market side that I think we have been doing and we'll continue to do it. But that being said, if we're able to create profitable growth sales in Europe that should come also with a better performance in the bottom line.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you. I'll pass it on.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Shall we take maybe one more question?
Operator:
Certainly. Our final question for today comes from the line of Chris Growe from Stifel.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi, good evening. I just had two quick ones for you. I wanted to ask if I could first, with reference to the revenue management program, is that contingent on capital investments and footprint rationalization such that we wouldn't see much of that benefit until the second half of the year or does that program sort of kick in early in the year.
George Zoghbi - The Kraft Heinz Co.:
Chris, thank you. This is George. We've been working on establishing the revenue management program infrastructure, processes, and the benefit of it for quite some times now. And as we said in a number of key items we saw that what we used to call our pricing strategy or pricing commodity or trade spend. All of it now is part of our revenue management program. So we're not separating where the efficiency is coming from. So the best, it works best for us just in the investment in the footprint, but more in investment in brands and particularly in building the brand equity as we invest in marketing activity, as we invest in new products, as we invest in renovations like taking out official stuff out like what we did with Mac & Cheese, what we did with frozen meals. You see categories that were declining at double-digit. Now they're all of a sudden increasing at high single-digits. So that's giving us the power to one, price and two, the ability to increase household penetration, so renovation of product and innovation of product. So that's for us is the better working model.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. That's helpful. Thank you. And then just one quick one, I think for Paulo. You talked about in the quarter some incremental investments. I believe marketing was up in the quarter as well as some of the overhead timing. Could you quantify those in anyway percentages or give us any idea of how much that could have burdened the fourth quarter?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Yeah. So when you think about the Q4, North America, EBITDA increase that we have, the majority of the EBITDA came from savings. We also had, as I said, some benefit coming from price in our EBITDA and this timing of overhead that each of them offset each other then they're both in the range of $50 million. That's what we saw.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you for your time.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And that concludes our question-and-answer session for today. I would like to turn the conference back over to Chris Jakubik for any closing comments.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Well, thank you, everybody for joining us this afternoon. For any of the analysts who have follow-up questions, myself and Andy Larkin will be available to take your calls. And for anybody in the media with follow-up questions, Michael Mullen will be here for you as well. So, thank you very much and have a great evening.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program and you may now disconnect. Everyone have a good day.
Executives:
Christopher M. Jakubik - Kraft Foods Group, Inc. Bernardo Vieira Hees - The Kraft Heinz Co. George Zoghbi - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Kenneth B. Goldman - JPMorgan Securities LLC Christopher Growe - Stifel, Nicolaus & Co., Inc. Kenneth Bryan Zaslow - BMO Capital Markets (United States) Matthew C. Grainger - Morgan Stanley & Co. LLC David Palmer - RBC Capital Markets LLC David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker) Jason English - Goldman Sachs & Co. John Joseph Baumgartner - Wells Fargo Securities LLC Alexia Jane Howard - Sanford C. Bernstein & Co. LLC
Operator:
Good day. My name is Latif, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Third Quarter 2016 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Hello, everyone, and thanks for joining our business update for the third quarter of 2016. With me today are Bernardo Hees, our CEO; Paulo Basílio, our CFO; and George Zoghbi, the Chief Operating Officer of our U.S. Commercial Business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for, and should be read together with, GAAP results. And you could find the GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation available on our website. Now, let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good afternoon, everyone. I will start by repeating what I said in today's earnings release, that I think our third quarter results are very representative of the way we stand as a company. We had some normal timing impacts this quarter, which one hand benefit Canada sales and EBITDA and in other hand made Europe's financial results look worse than our internal assessment would indicate. Overall, our Q3 results show that we have delivered respectable financials, but we still have significant room for improvement. We are doing a good job in a difficult environment. We're working effectively to navigate a combination of headwinds from deflationary commodities to increased retail competition in some of our biggest markets. We are putting more in-store activity into the marketplace than in the first half. But we're remaining disciplined with our go-to-market activities, balancing price, promotion, and distribution while we innovate to drive profitable growth. As a result, we are holding our improving market share in the majority of our categories and our key markets. Much of this is due to our Big Bet strategy and our ability to bend trends and capturing whitespace. For the amount of Heinz Serious Good Mayo in many markets to Heinz Barbecue Sauces in the United States, spicy ketchup into new markets and soy sauce expansion in China, our global sauces franchise continues to drive category growth in our share in markets around the world. At the more local level, the introduction of Heinz Beans Creations led to more than 2 points of share gain in Australia during Q3. We are now investing behind the launch of Planters in China and Kraft's Mac & Cheese in Brazil, and you're seeing some significant trend bending from our Big Bet in the U.S. thanks to George and his team. That being said, we still have opportunity to turn around several problematic categories which George and Paulo will highlight in a minute. In Europe in particular, I would add that while our shares are in decent shape overall and whitespace initiatives on the continent are doing well, we have been slow to get the right offering in what is our more competitive and evolving retail environment, the UK. We're getting more aggressive to jumpstart our categories in the country, and do expect their results next year. On the cost front, we remain on track with our saving initiatives. Our integration program delivered roughly $330 million of savings in Q3, or roughly $1.3 billion on a run rate basis, and close to our goal. But we will not stop looking for additional savings. Not only is it important to secure our investment to drive top line growth, it has been the main driver of the 20% growth in adjusted EBITDA in both Q3 and year-to-date. Our focus now is to set the table for 2017, delivering high quality operation results in end market execution in the fourth quarter, as we look to build strong momentum going into next year. In terms of (05:28), this is an important time for us internally. We are fully immersed in our second annual planning process as a merged company. We continue to grow and learn from each other. And our people are in the process of aligning behind our clear vision by setting challenging goals for 2017. Soon, more than 6,000 Kraft Heinz employees will finalize their objectives for the year ahead, which cascade down directly from my objectives in collaboration with our board of directors. These also incorporate specifically GPI's commitment including significant cost targets, finalizing our Big Bets initiatives for the year ahead and determining the exact whitespace areas to push into. As a company of owners, we take our commitment in our results personally and we make it a point to reward those who deliver on their goals. In just the third quarter alone, we promoted more than 550 Kraft Heinz employees. This is what it means to work in a performance-driven culture. It's an exciting time. We feel good about the opportunity to drive profitable growth and we look forward to updating our expectation for 2017 in the months ahead. But now, let's turn to slide 3 to review the Q3 financial results that we are building upon. On the top line, we finally seem to be getting some relief from the foreign exchange headwinds we have been experiencing for the past several quarters. In Q3, currency was essentially neutral. Only a 0.5 negative versus the roughly 4% point drag we saw in the first half of the year. On an organic basis, net sales were down 1 point as pricing turned unfavorable having been positive in the first half. Versus the prior-year, pricing was down 0.7 percentage points, largely reflecting; one, deflation in meat and coffee in the United States and coffee in Canada; two, higher promotion mainly driven by timing of expenses in Europe, as well as stepping up support behind new product launches in markets around the world. Volume mix was down 0.3 percentage points, an improvement versus the 70 basis point decline we saw in the first half of the year. Versus the prior year, volume mix reflected the lower shipment, particularly in cold cuts and food service in the United States. This more than offset significant gains from innovation in Lunchables, in our Mac & Cheese portfolio in U.S. and continued growth of condiments and sauces globally. Net EBITDA, we drove strong dollar growth in margin performance year-over-year from a combination of our solid cost-savings performance and, to a lesser extent than we saw in the first half, favorable pricing relative to key commodities cost in North America. As a side note here, why our Q3 EBITDA margins were down sequentially from Q2 in the first half of the year? This was due to the normal seasonality of our business mix, particularly in North America. In fact, we are quite comfortable with our margin progression and how the year is playing out at the EBITDA line. At the EPS line, adjusted EPS was up almost 90% versus the prior period to $0.83. This reflects three factors
George Zoghbi - The Kraft Heinz Co.:
Thank you, Bernardo, and good afternoon, everyone. Let's turn to slide 4 and our performance in the United States. Consistent with our goal for the year, in Q3 we again delivered stable, if not improving, top line performance during significant transformation of our business. First and foremost, our new product initiatives are working well and having a measurable impact. Our Mac & Cheese renovation is bringing people back into the category, boosting consumption and household penetration. Cracker Barrel Mac & Cheese and Devour frozen meal are addressing previously un-served segments of the market. Capri Sun Organic continues to build distribution and is doing well. Our Heinz Sauces business had a very successful summer season, led by our new Heinz Barbecue Sauces and the second year of Heinz mustard. And in cheese, Philadelphia Cream Cheese continues to grow strongly and we're seeing good improvement in the nacho cheese segment. We also expect the impact of our new product activities to build into Q4 with advertising about to go live behind the launch of VELVEETA Mini Block and our all natural Jell-O Simply Good dry package dessert. The second factor I would highlight is Q3 shipment versus consumption bridge where we continued to see improvement. As you can see in the chart, our categories were essentially flat and our main challenge continued to be net market share losses. Behind the numbers, I can tell you that more than 80% of our impact from share losses are due to cold cuts, roast and ground coffee and snack nuts, a significantly shorter list than we've seen in the past. And in each of these areas, we either have initiatives already in the marketplace or soon to be launched to reverse those trends. So overall, we are feeling good about our momentum in measured channel. With regards to non-measured channel and changes in the retail inventory, there are three things at work. First, we continued to see strong growth in non-measured retail channels like club and value stores. Second, we continue to add new food service customers as we go after whitespace opportunities. However, Global Food Service in Q3 was down slightly due to the traffic decline that you've heard about from the restaurant companies, as well as some proactive trimming of less profitable contracts in our ingredients business. And third, we had new product pipeline shipments of the VELVEETA and Jell-O innovations that I mentioned, as well as a few others that benefited Q3 shipment. The final piece of my update is our integration program, where we are well underway and, more importantly, on plan. During Q3, we maintained 98% case fill rate, despite some service issues that continued to negatively impact cold cuts and Lunchables and held back our sales in those two parts of the business. That being said, we are improving those service issues in Q4. More importantly, the overall integration project will make us more competitive in 2017 and beyond from simplifying our network and co-locating similar types of production line to modernizing our production processes and improving product quality. In summary, we have a full plate of opportunities to drive profitable growth in our U.S. business, and I look forward to updating you in coming quarters. With that, I'll turn it over to Paulo to wrap up our comments.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, George, and good afternoon, everyone. I will start on slide 5 and add some more detail on Q3 U.S. financials. In the third quarter, U.S. organic sales were down 1.2%. We think that pricing was down 0.7 percentage points due to roughly 1.5 point of key commodity deflation, mainly in meats and coffee. Volume mix was down 0.5 percentage point, an improvement from the 1.5% decline we saw in the first half of the year. We delivered strong gains from innovation led by Lunchables in our Mac & Cheese renovation, as well as improved volume and mix benefits in our coffee business. But these were offset by lower shipments in cold cuts, foodservice and nuts. In terms of adjusted EBITDA and margins, while margins were down sequentially due to normal seasonality of the U.S. business, significant year-over-year growth in margin expansion was similar to what we saw in the first half of the year. This was driven by integration program savings and, to a much lesser extent, favorable pricing relative to lower key commodity costs. While we've seen the benefit of pricing relative to key commodity costs for the first nine months of the year, we expect commodities favorability to fade even more in the fourth quarter. Let's turn to slide 6, and the significant gains we saw in Canada's Q3 numbers. Currency turned neutral on the top line, and was a small benefit to EBITDA in the quarter, much better than the significant drag it was in the first half of the year. Organically, volume mix swung to 3.4 percentage points of growth, up from negative 2 percentage points in the first half, and driving Q3 organic net sales growth of 2%. By contrast, pricing was down 1.4 percentage points, having been up 3.4 percentage points in the first half of the year, due to commodity-driven pricing actions in coffee. Now, before we get to EBITDA, I have to note that the Q3 volume mix gains were driven by a combination of early event-related shipment versus the prior year and foodservice gains. And while the gains in foodservice have a good chance of repeating, we are likely to give back a good portion of the positive Q3 volume mix in Q4. At the profit line, adjusted EBITDA was up 32.7% versus the year ago period in constant currency terms. This was driven by a combination of gains from cost savings initiatives, and this favorable volume mix I just described. I would also note that consistent with what we said on our last call, there was no material impact at EBITDA from key commodities in Q3. And I will add that, we may see it turn into an unfavorable impact in Q4. That brings us to Europe on slide 7. Overall, it's fair to say that we've been up and down in Europe over the past few quarters. Results this quarter were sequentially worse than Q2, after Q2 was sequentially better than Q1. However, we do not believe that the underlying trends are as bad as the Q3 numbers suggest. Let me deconstruct the results to give a clear picture of underlying trend. Pricing was down 2.9 percentage points, primarily due to the timing of promotional expenses versus the prior year. Volume mix decreased 4.9 percentage points, reflecting a combination of shipment timing versus the prior year and on-going consumption weakness in several categories, primarily in UK and Netherlands. So from both a pricing and volume mix perspective, roughly half of the decline in each was due to timing that we would not expect to repeat going forward. As a result of the factors I just described, we saw constant currency EBITDA and margins down slightly, both on a sequential basis and versus the prior year. This reflected the combination of unfavorable volume mix and pricing I just described and increased market investments that offset ongoing manufacturing savings. And, again, roughly half of the constant currency decline was due to timing that we do not expect to repeat. So, overall, we think that the health of our European business is better than our Q3 numbers indicated, and with some changes in the works, we expect the business to be a meaningful contributor in 2017. Finally, we will look at the rest of the world on slide 8. Here, for the first quarter in many, foreign currency was not a significant headwind. In fact, it was slightly positive as we lapped recognition off Venezuelan bolivar devaluation. In terms of organic growth, we saw some deceleration versus the second quarter. Much of it came from pricing, which increased 1.9 percentage points. While this was driven by pricing to offset higher input cost in local currency, particularly in Latin America, it also included higher promotional expanding to support new product initiatives like launching Planters in China and re-launching our soy sauces line in Indonesia. On a sequential basis, we experienced less local input cost inflation to offset with pricing as well as a step up in support behind new product activity and we would expect each of these factors to come into play in the near term. Volume/mix was up 1.7 percentage points versus last year. Again, a deceleration from the first half primarily reflecting three factors; one, continued strong growth in condiments and sauces in all regions; two, a decline in our ABC Soy Sauce business in Indonesia. And three, a temporary disruption in distribution within our Middle East and Africa business due to retailer consolidation in the region. Overall, while we did see some deceleration in sales this quarter, going forward, we expect the distribution issues to be resolved and have investments in place to accelerate growth. So we don't see any reason to change our expectations for a strong growth in our rest of the world business, either in the near term or longer term. Adjusted EBITDA, it was down 3.9% in constant currency terms as organic sales growth was not enough to offset higher input costs from local currency and our investments in new product initiatives. In a sense, we invested in Q3 ahead of growth. Going forward, while we face a strong comparison in Q4, we do expect better performance at the EBITDA line in our rest of the world business in 2017. Now, before we go to Q&A, on slide 9, I want to cover a few more factors that may impact our financial performance over the near to medium term. We start and more as a reminder than a comment on our operating performance. From a comparison's perspective, I think it's important to note one of the six factors that will affect our Q4 results. That is we will experience comparisons to a Q4 2015 that included a 53rd week of shipment. Recall that when we reported Q4 2015 results, we mentioned that the 53rd week benefited net sales by 4.7% and adjusted EBITDA by 4.5 percentage points. The second factor I want to highlight is our expectations around our integration program. Right now, we are keeping all of our targets the same, savings and cost to achieve. We are still targeting integration program savings of $1.5 billion, net of inflation by 2017. As we've said before, savings have come in faster than we expected. And we do expect that input cost inflation outside of key commodity costs in North America is likely to be a partial offset to savings moving forward, especially as 2017 progress. That said, as Bernardo mentioned, we are currently firming up our 2017 plans both cost and savings expectations, so we will be in a better position to provide a more robust update in the coming months. Along those lines, we are also finalizing our plans and investments behind our 2017 pipeline of Big Bets and whitespace initiatives to drive profitable growth. Based on what we've already seen in the marketplace, we remain confident in our ability to drive improvements in our top-line trends in existing markets and invest behind whitespace expansion opportunities for Kraft and Heinz brands in both foodservice and international channels. And we look forward to talking about these initiatives in the months ahead. The last item I want to highlight is our progress and our expectations with regard to debt leverage. To the end of Q3, we have reduced our leverage to the 3.7 to 3.8 range. And this is down from roughly 4.5 only a year ago. So, we are making great progress on our goal to achieve below 3 times ratio over the medium term. And we expect this to continue at a strong pace as we move forward. This includes fulfilling our commitment to pay off $2 billion of debt when it matures next year. That completes our update to the third of 2016. There were certainly a number of puts and takes in our Q3 results. But overall, the progress we've continued to make, improving our operations and performance in the marketplace, gives us confidence that the profitable growth we've delivered to-date, is sustainable and that we can build on this going forward. Our focus from here is to finalize a strong agenda for 2017 and finish 2016 in a way that gives us good momentum heading into the next year. Thank you. And now, we'd be happy to take your questions.
Operator:
Our first question comes from the line of Ken Goldman of JPMorgan. Your question, please.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. Good afternoon, everyone. You said you were sticking with $1.5 billion in synergy guidance. I think the words were quote right now, is it safe to say, given that you're already at $1.3 billion and you're five quarters ahead of your target date that it's really no longer a question of whether the $1.5 billion number will be raised, but I guess rather by how much and when you might raise it?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Ken. This is Paulo. Again, I think what I can say for you now that we're still targeting the $1.5 billion net of inflation for next year. I can share with you that, yes, we have a good visibility on strong stream of future savings, but we are still finalizing our expectations around things like cost inflation, product and brand investment and I think that we'll be in a better position to provide a more complete update in the coming months for you.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. And one more from me. You mentioned I think two or three quarters ago, that maybe you had – and correct me if this is wrong, kind of bit much out of some spending in the UK, I think if memory serves, it was related to some soup promotions and maybe you thought it was prudent to add some of those promos back. As the year has progressed, is there anyone else – or anywhere else rather you really cut into the bone and you had to add back, whether it's in terms of number of people, capabilities, promotions? I'm just trying to get a sense because you've been very aggressive and it seems all to have been so successful, are there any areas where maybe you had to tweak your initial expectations or practices perhaps?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Ken. It's Bernardo. Thanks for the question. Let me start by the end. I really don't think the UK performance, and I'm going to comment about that in a minute, has anything to do with the level of spend or we cut too much on the model that – I can guarantee you, we really don't see that way. What I think is important when it's to Europe, and especially the UK that you mentioned, is to separate, because we continue to have a solid performance in Continental Europe, okay? With the exception of the Netherlands, I would say all other countries are having a positive year and with a good buildup of plans for 2017. But our performance in UK has been poor, right? The environment has been difficult, but that has been the case for a couple of years, and we really don't see that changing in the next coming months, quarters, or even years. I really believe we have been slow to react and get the right price mix and offering in the marketplace. If you see our market share, especially on key categories like beans, sauces, and others, and also to some small degree soups, it hasn't changed that much, has been quite solid share performance. But we haven't suffered from a category decline in a channel mix change in the country. There is a lot happening now, especially with the new soup season that starts right now as the winter approaches the country. So we're really changing a lot our balanced price, promotion, distribution in this very shaky retail environment in the UK. We had a change in leadership in the country as well. We moved our most – one of the most talented commercial people we had from Australia, New Zealand that are even more difficult when you concentrate with the environment to the UK and Europe to lead our business there. So I'm really confident that we can have a better performance looking at 2017 and beyond. We're seeing all the seeds of the performance and that's already happening as we speak. That being said, the mistakes we did on price mix and distribution, now a good learning for us to have a much more solid plan coming 2017.
Kenneth B. Goldman - JPMorgan Securities LLC:
Thanks very much.
Operator:
Thank you. Our next question comes from Chris Growe of Stifel. Your line is open.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Thank you. Good afternoon. My first question for you just in relation to the net cost savings that you reported of $330 million in the quarter. I just want to get a sense, does that incorporate any measurable benefit from lower input cost or lower cost in general? And then would you accept that the turn sort of be more of a drag on that figure in the fourth quarter with more in 2017 when you expect that to occur?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Yeah. Hi, Chris. It's Paulo again. It incorporates all the savings and all the cost base we have. It does not incorporate any type of the big four commodities that we have. But all the other costs are inside these numbers.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you. And then, I just want to make sure I follow a bit on Ken's question in relation to Europe. I think you mentioned around half of the decline in organic sales was due to some unique factors. It still suggests sales was down 4%. I think you have some easier comps coming up, but you also mentioned having some more plans in place to accelerate that growth in Europe. Is that a near-term opportunity or 2017? And I think you just mentioned how the UK remains quite weak. Are these UK-related plans or more around the Continental Europe?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi Chris, it's Bernardo. Like following up the question before, like I said, if we see our Continental performance, again, with the exception of the Netherlands, it's actually quite solid in all countries including Italy, where we have been experienced more difficulty in past years and we have been improving. So that being said, that we're not changing our plans for Continental Europe in no means. The performance in UK that for us has been disappointed. Like I mentioned before, it's true that overall 50% has been one-offs, like Paolo said, and a fact, but we are working on the categories we have a strong presence like soups and so on. We'd come here completely different product offering in volume/mix, promotions and so on. And also remember that you're coming with other Big Bets looking 2017 and beyond that I think really can move the needle in the country. I think a good example of that would be Heinz Serious Good Mayo that we just had the start in the last really seven months, eight months and it's doing quite well from a market share standpoint. And we see more of that coming 2017 and beyond. Is that going to be enough to the turnaround of margin to the country? It's for us to prove. But they're the seeds of the things we are doing there, are definitely showing much better results and give us optimism about what's happening for the coming quarters and years in the country.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you.
Operator:
Thank you. Our next question comes from Ken Zaslow of Bank of Montreal. Your line is open.
Kenneth Bryan Zaslow - BMO Capital Markets (United States):
Hey, good afternoon, everyone.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Ken.
Kenneth Bryan Zaslow - BMO Capital Markets (United States):
You discussed that there had been some mistakes in terms of the pricing and promotional spending. Can you talk about where you are on your analytics of this process because when I think about you guys, I think that you guys are probably the most furthest along on the analytics of understanding where your promotional spending will get the greatest lift and it sounds like throughout the world, there were some issues – spotty issues. I was just kind of curious to see what analytics you're working on, where you're going with it and how far along you think you are?
George Zoghbi - The Kraft Heinz Co.:
Thank you, Ken. This is George, and I will speak in general because one feature of our business model is that they are very similar processes we use in the United States and around the world and one of them, utilization of analytics to really manage revenue, manage cost and so forth. Where we are now, we're very happy that we have the capability built already to look at more granular understanding of category drivers and performance. We've done that for about 30, 34 categories. So far, it has had some positive effect, but limited to few categories, one or two in each business unit. And we like the results we are seeing. It will take time though to execute all the opportunities we identified by category or by geography. And for us, this is an area where we would like to get it done right rather than move fast because it's a very delicate area and it requires a number of things to come together within the organization and us working with external parties.
Kenneth Bryan Zaslow - BMO Capital Markets (United States):
Great. And my second question is, you talked about commodity inflation. Which commodities are you seeing inflationary, or are you talking about labor costs and healthcare costs, because it seems like there is – at least the meat cost seems very deflationary. Can you talk about that?
George Zoghbi - The Kraft Heinz Co.:
Thank you. Look. I'll talk about the commodity, and I will pass to Paulo to talk a little bit about other costs and give you color about that. So, the big four commodities that have impact on our business are mainly in dairy, in meat, in coffee and in nuts. And we have seen a different direction depending on the category. So as of late, we have seen coffee has edged up a little bit, so has dairy, where meat went into the other direction. For us, it's very hard to try to call where it's going to be in the future. We are better off at managing the actual outcome of it than actually trying to forecast it, especially the movement, whether up or down, that we are seeing has no fundamental. But we feel very good about our ability to manage it regardless which direction it went to. As for the rest of the cost, I'll pass it on to Paulo to give you some color.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Oh, yes, George. Now, if you think about it, now there's some inflation outlook here, we are expecting some input cost inflation outside our big four commodities in 2017. I think we're going to have a better color of that in the few months ahead. But just remember that when we track and do – when we track our savings, all of these costs beside the big four are included in the number that we provide to the market.
Kenneth Bryan Zaslow - BMO Capital Markets (United States):
Great. Thank you very much.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. Our next question comes from Matthew Grainger of Morgan Stanley. Your question, please.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Hi. Thanks, everyone. I wanted to ask two category specific questions to George. First is on the meats business. I was hoping you could elaborate a bit on the drivers of the weakness, and to what extent, if any, has that been driven by competitive dynamics in the category as opposed to service issues? And while you're taking these steps to fix the business, have there been any – have these fulfillment issues resulted in any sort of distribution losses that we should expect to take longer to correct?
George Zoghbi - The Kraft Heinz Co.:
Thank you very much, Matt, and let me answer your question. Within the meat business, we have a number of categories, so let me break it down and give you commentary around each one of them. The service issues that we have are restricted to two categories, happen to be large categories for us. One is what we call the cold cuts, which is the sliced meat, and the other one is Lunchables. Lunchables is driven by a very, very strong demand. We saw mid-year some double-digit growth in that business. And, while it's been growing, our ability to supply has been somehow constrained, and we are working now and getting out of it, but the business is still growing. In cold cuts, in the sliced meat, we have had capacity issues, and this is the area where we are investing the most, and our footprint changes. We're essentially building brand-new factories, two brand-new factories, one in Davenport, one in Kirksville as an addition to the factories we have there. And we started working on getting out of the service levels, but that was severely affected with service levels. And we had some distribution losses in some of the customers and that was jointly managed and agreed between us and our trade partners and within time as our ability to supply increases, you will see us moving forward in that. As for the hotdog category, that is a category issue. So our market share is in line with where the category and our growth rate or decline is in line with the categories, and we feel very good about our bacon business where we are doing well.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay. Thank you, George. And just one other question, could you talk a bit more about the approach to nutritional meals and the Smart Ones brand in particular? Just curious if you're proactively walking away from SKUs or product lines there, and whether there's any plans in place to reposition or upgrade that business?
George Zoghbi - The Kraft Heinz Co.:
Thank you. And let me – what we did over the past few months, we reframed the frozen meat categories to broaden the customer base that we are serving. Historically, we only serviced a very small segment within the broader frozen meal, and that is what we called nutritional, but really it was the diet segment, the people who are on a diet and we used the Smart Ones brand to service that consumer segment. We had a look at the category about seven months, eight months ago and we felt we would – we are in a strong position to broaden the segment we are serving. And essentially, we are servicing now three consumer segments. One is the Smart Ones segments and the diet segment for people who are managing weight losses. The second one is the Smart Made. It's a slight difference to that one by utilizing more products that are natural or venturing into the Real Food category while maintaining good calorie content. And the third one, it's purely on taste, and that is Devour. And we launched in the marketplace only a few months ago and where it has distribution, we've seen our market share at mid to high single digit, and it's doing very well and it's servicing a segment that is – that's where weight management and calories is less relevant and taste is the key criteria. So, and we're very happy where we are so far. That segment, for us, the frozen meal, was in a severe decline and every time we venture in serving new customers, we cut that decline significantly and we feel very good about its prospect moving forward.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay, thanks very much, George.
George Zoghbi - The Kraft Heinz Co.:
You're welcome.
Operator:
Thank you. Our next question comes from David Palmer of RBC. Your line is open.
David Palmer - RBC Capital Markets LLC:
Great. Thanks. Good evening. You've spoken in the past and a little bit on this call about you approaching a period of shifting dollars to more effective promotion programs, and you mentioned that you did analytics. I think, you said earlier on across 34 categories. Are you still in the sell-in period to retailers for improved promotion constructs, and in other words, do you believe that promotion effect in this is going to show up more in your net revenue in 2017 and beyond than perhaps what we're seeing in the second half of this year?
George Zoghbi - The Kraft Heinz Co.:
Thank you, David. For your question. I will add some commentary to that. Revenue management – or if you want trade, promotion and some promotion, it is part of a broader revenue management program. What we're focused on since we came together as one company is truly building the capabilities. We found the focus on building the capabilities has far long-term impact on what we do than having a project to get a quick wins out of it. And the second, once we build that capabilities, we started testing in a number of business units and we tested one or two categories in each business units. We like what we saw. And it is not just a promotional activity, it is a number of levels that we looked at. And in some cases, we saw ourselves investing more rather than investing less. In some places, we took prices up; in others we refused and took prices down. But we're very happy with the capabilities we're building. The reason I say this is a long term and we want to do it right rather than doing it fast, because it has wider impact on your product mix that has impact on your supply chain. This has an impact on the competitive set. And it has an impact on the discussion with the retailers. So far, our discussions with our trade partners have been very good because it has been mutually beneficial for them and us.
David Palmer - RBC Capital Markets LLC:
And just a quick follow-up on the innovation front, you've had some successes. You can see in the data, Cracker Barrel Mac & Cheese and the Kraft barbecue sauce, but obviously, I'm sure you'd like to have more of those Big Bet successes. Do you feel like your pipeline into 2017 versus 2016 at this time last year is more robust, more Big Bets next year than this year?
George Zoghbi - The Kraft Heinz Co.:
Yes, I do. Simply I do feel that 2018 is much stronger than 2016 in terms of innovation – and sorry, 2017 is much stronger than 2016, and 2018 is much stronger than 2017. This is an area that despite all the transformation and integration work that we did, we never lopsided that, this is the area that is going to sustain our performance into the future. As with every new product, you never have 100% success rate. So the way we look at it, to get an x number of dollars out of the innovation, we plan launches much higher than that allowing to success rate. And when we look at the probabilities of success for 2017 compared to 2016, we're starting with much larger pipeline. So if we apply the same probabilities of success, we would be in a stronger position.
David Palmer - RBC Capital Markets LLC:
Thank you.
George Zoghbi - The Kraft Heinz Co.:
Thank you, David.
Operator:
Thank you. Our next question comes from David Driscoll of Citi. Your line is open.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Great. Thank you, and good evening.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good evening.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Could you...
George Zoghbi - The Kraft Heinz Co.:
Hey, David.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Thank you. Could you guys quantify the year-to-date benefits from PNOC? And then could you just comment upon the repeatability or sustainability of those benefits?
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, David. This is Paulo. You clearly see that in our press calls that we have a big benefit from PNOC in the first half of the year. When you think about Q3 specifically, the benefit we have from PNOC is smaller. As we were communicating before, it is around $11 million we have in the North America business benefit from PNOC. So this benefit would still be as expected. I'm going to ask George to comment on that.
George Zoghbi - The Kraft Heinz Co.:
Yeah. Thanks, Paulo. Let me talk a little bit about the repeatability. This is something that it is part of how we manage revenue and at some stage, the line is going to blur between what is PNOC, what is trade efficiencies, what is revenue management, it is going to be part of all that. But so far, we have managed very well in both on the ups and downs of commodity. Our expectation is to continue doing so.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Okay. And then just one other question. The integration is expected to be completed by the end of the year I think. I think it's a stated comment but I do believe that you've got some manufacturing plants that are slated to be closed but will occur in 2017. So I'm a little bit confused on exactly when all the "integration efforts" are done. The purpose of the question is just to ask when do you have capacity such that you could start to contemplate another deal, and that you would have the capacity to actually begin an integration? Does that make sense?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, David. It's Bernardo. You're right on the footprint question. We'll continue to have a couple of manufacturing changes and so on already announced and planned. So it's actually going quite well. George mentioned here the two facilities that we're building on the meat side, but we have others on the warehousing and other categories that we're expanding. And so all this work, it goes up to 2017 as planned. So that's not changing. They are important milestones and integration that's already behind us, like the systems, and already operating, all the planning on the commercial side and analytics in the same environment. So it's really Kraft Heinz, I would say, already operate as one, and most part of the issues we have behind us. On your question about whether there's an M&A, we never like to comment on hypothetical, and we really believe we have a solid organic path here to create value, and we are working really hard on that. That being said, we also believe our model is highly scalable, and I think the integration results of Kraft Heinz are proving it. So a lot for us to do on the day-to-day, and we want to be focused on that for now.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Thank you so much.
Operator:
Thank you. Our next question comes from Jason English of Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Hey. Good afternoon, guys. Thank you for the question. I wanted to come back to Bernardo, your last comment on sort of the organic growth of the asset you've assembled from a bottom line perspective and some of the other questions that have anchored around the UK. I think some of the skeptics of your model are probably going to look at the results and look at year-to-date EBITDA and the rest of the world down 8%, Europe down 13.5%, and I know UK has got some unique situations, but still you combined those two businesses, which are probably our best approximation of legacy Heinz and EBITDA is down 11%. And I think some will look at that and say, gosh, is the risk that two years from now North America looks similar. So, I was hoping maybe you could comment on some of those, what I think will be questions from some investors, and also maybe add on top of that, some of what you've learned from those markets that you're applying in North America to ensure that the North America growth is more sustainable.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thanks, Jason, for the question. I think I understand the way you're grouping different things and so on, but I think it's important here to separate. First, on the rest of the world part, we continue to see really very solid near and long-term growth perspective to the business. As Paulo said, there were temporary issues behind this core area like distributors disruption in Middle East and Africa. We invested much more behind the growth you're already seeing for 2017. For example, the launch of Planters in China is a good example and others, so we were seeing these in a very, I would say, a solid way. On respect of the model and again, I totally understand your comments. I think there are learnings from the UK situation that are really specific to the country. Especially, remember what happened to UK in the last two years, is that the leader of the retail environment really faced a lot of problems and disconnect to the market for quite some time for different issues. And now it's coming back in a very strong way and this retail shaking that happened in the country, I truly believe you have not been fast enough on the offerings that were coming. I cannot see any correlation to your question to the model given that everything we did, we didn't – if you see all our lines connected to the market, like marketing, selling and modern investments, they all grew up in the country in the last four years.
Jason English - Goldman Sachs & Co.:
Got it.
Bernardo Vieira Hees - The Kraft Heinz Co.:
So from a model standpoint, there is absolutely no correlation. That is a vital essence for us that your last question, can you learn from the UK and to be applied in other places like the U.S., and others. There I could not agree more. I think they are important lessons for us, for me, for George, for Paulo and for the entire team here. That you're going to need to prepare, especially when you have a situation like happened in the retail in UK. It's not that often that that happens for us to be ahead of the game and not reactive, given the market share and the positions we have in the country. So I think the situation anyway, your bundle are very different. In rest of the world, I'm investing for more growth. So I'm coming for China with a different plan. I'm coming for Indonesia. I'm coming – even for markets with like space, like Australia and New Zealand. In the UK, it's a different story. My volume mix and everything I'm working behind my promo activity is to get right what is the offer in my distribution, so I can come back to profitable growth strategy. From a model standpoint in the question that – you cut too much or cut too little. I can't have any correlation given what is that, because in that sense, my marketing is going up and my selling is going up within the country.
Jason English - Goldman Sachs & Co.:
Okay.
Bernardo Vieira Hees - The Kraft Heinz Co.:
The right criticism to say to us, is to say, hey, if I have money invested, as I did this year in UK, I probably would be better off (57:25).
Jason English - Goldman Sachs & Co.:
No, I...
Bernardo Vieira Hees - The Kraft Heinz Co.:
But my offering didn't come true as it should. And I don't think it's the right thing to do as well, because we're looking for UK for the next 10 years, 15 years, 20 years. So the brands we have in the country are so strong and our equity is so solid that we will never going to sacrifice the middle and long term for any short-term gains, we don't do that. So in a sense, I don't think it's a model issue, I think it is, for sure, a question of the balance of product mix and offering and so, and those learnings we should take, and apply in other markets.
Jason English - Goldman Sachs & Co.:
I think that's fair, the question obviously needs to be asked. So thank you for the explanation, I really appreciate it. I'll pass it on.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. Our next question comes from John Baumgartner of Wells Fargo. Your question, please.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Good afternoon. Thanks for the question. George, I wanted to come back to the cold cuts business in that the last time Kraft made capacity improvement to the U.S. network, it was done in cheese. And that drove some pretty material efficiencies and flexibility to invest back in the network for some nice competitive separation. So as these meat plants are commissioned, how should we think about any sort of step change that'll create in terms of capabilities or cost to serve, innovation or otherwise?
George Zoghbi - The Kraft Heinz Co.:
Thank you, John. And answering this question for me is easy because I did that change in the cheese capabilities, if you remember. I ran that business six years ago. And this is when we made the step change in cheese and since then, we never looked back and you've been seeing the results of that. We're actually repeating very similar model in the meats business. What we're trying to do, we're trying to get two things at once. One, modernize the manufacturing capability and the technology to be able to make the products of the future rather than the products of the past. And two, try to get a cost advantage compared to anyone in the marketplace and we believe we are in a strong position to do so. It's just going to take a little bit of time for us to complete that project, and once we're out of it, no different to the model we did in cheese when we modernized and reduced our costs and we became world-class, cost effective in it. The meat business would be in a similar situation.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Once you get past the meat investments, are there other categories you can call out that may have been starved for investment over the years, similar to meat and cheese?
George Zoghbi - The Kraft Heinz Co.:
It's a very good question. Yes, there are. Actually, meat, while meat has taken the lion's share of our footprint investment, there are a number of other manufacturing sites where we are making investments. As a matter of fact, about 15% of our active lines are affected between transfers, decommissioning old lines and installing new ones. What we're also doing, we are outsourcing a number of non-core low volume SKUs across the board, and we are in-sourcing some higher volume SKUs, again across the board, not exclusive to meat. And we're also reducing the number of warehouses and distribution centers. So all together, it's a very large investment across the entire network. The meat happened to have the larger portion of it, but we're doing it across the board.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Great. Thank you, George.
George Zoghbi - The Kraft Heinz Co.:
Thank you very much.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Latif, if we can take one more question that will be great.
Operator:
Yes, sir, and that question will be from Alexia Howard of Bernstein Research. Your line is open.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good afternoon, everyone. Can I just ask about the promotional activity again? It looks as though your proportion of sales on promotions in the U.S. are down several hundred basis points this year, and you've gone through how you've been optimizing that. So with Walmart and other retailers asking for reinvestment back in pricing in 2017, do you anticipate that the promotional activity will really start around perhaps next year? And if so, what does that do to your margins? Thank you, and I'll pass it on there.
George Zoghbi - The Kraft Heinz Co.:
Thank you, Alexia. I will take that. Our promotional activities and the intensity of our promotional activities keep changing depending on a number of factors. One is the competitive environment. Two is the strategic position of that category. So when we look at our categories, we classify them as an invest category, protect category, or bet on or manageable margin. And so we do not just have one view of promotional activities and we go and implement it. So if you look deeper into our sales, if you go one layer down or two or three, you would find a very different direction. And that's why we try not to take as an overall view whether it's going up or down. And as for the investments moving forward, we would continue exactly utilizing those same strategies. What we're finding though, it's not just the promotional activities or the sales generated from promotional activities, rather than the return that we get from promotional activity. We have become, through data analytics, lot more competent in the ability to select which promotion and which category with which account. And we're finding very, very different returns. And that, by itself, is allowing us to actually do more with that. So, we're not going to somebody and just saying, we're cutting across the board promotional activities. We're just doing more with that.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you very much. I'll pass it on.
George Zoghbi - The Kraft Heinz Co.:
Thank you, Alexia.
Operator:
Thank you. At this time, I'd like to turn the call back over to Mr. Jakubik for any closing remarks. Sir?
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Thanks, Latif, and thanks, everyone, for joining us this afternoon. For any of the analysts that have additional questions, I'll be around, as well as Andy Larkin. And for anybody in media who has additional questions, Michael Mullen will be available to take your call. So have a good afternoon and thanks again for joining us.
George Zoghbi - The Kraft Heinz Co.:
Thank you very much. Appreciate it.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
Operator:
Ladies and gentlemen, that does conclude your Kraft Heinz company call. You may disconnect your lines at this time. Have a wonderful day.
Executives:
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc. Bernardo Vieira Hees - Chief Executive Officer Georges El-Zoghbi - Chief Operating Officer Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President
Analysts:
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC Jonathan Feeney - Consumer Edge Research LLC Andrew Lazar - Barclays Capital, Inc. Bryan D. Spillane - Bank of America Merrill Lynch Michael Lavery - CLSA Americas LLC Robert Moskow - Credit Suisse Securities (USA) LLC (Broker) Jason English - Goldman Sachs & Co. Steven Strycula - UBS Securities LLC
Operator:
Good day. My name is Latif, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Second Quarter 2016 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Hello, everyone, and thanks for joining our business update for the second quarter of 2016. With me today are Bernardo Hees, our CEO; Paulo Basílio, our CFO; and George Zoghbi, the Chief Operating Officer of our U.S. commercial business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non-GAAP financial measures during the call today. These non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. You can find the GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation available on our website. Now, let's turn to slide two, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you, Chris, and good afternoon, everyone. For much of today's call we'll concentrate on second quarter numbers. I think it's good to start by providing an update to the progress we have to bring Kraft and Heinz together over the past year. Let's return to the three objectives of our strategy which were laid out at the beginning of our merger. First, deliver profitable sales growth. Second, achieve and maintain best-in-class margins. And third, capture a superior return of capital as an investment-grade company. On our last call I said that we're off to a good start. Good. Not great. And I think that's how I should describe the first half of the year as well. It's true when you look at our top line performance and our progress in delivering profitable sales growth. The investments we have made in our global sauces franchise continued to improve category growth or market share gains in United States, Canada and Europe. It's also the primary driver of the nearly 9% organic sales growth in our Rest of the World segment during the first six months of 2016. Our Big Bets investments and whitespace initiatives are starting to gain traction in markets around the globe and we have more to talk about in the second half. George will talk about our performance in the West, including the impact of our Mac & Cheese renovation. Outside the U.S., the March launch of Heinz Seriously Good Mayonnaise was able to help us grow our business and our market share in every market where we have put it on the shelf. These Big Bets and new products are critical for us given the consumption headwinds in a number of markets and in a number of key categories. As an industry we are in an environment where retail competition is intensified in our biggest and most mature markets, including the United States, Canada, the U.K., Continental Europe and Australia. Nowhere this is more true than the U.K. where key category declines have been at significant drag in the first half even though our market share trends have been improving. In this market, we must remain disciplined with our go-to-market activities, constantly balancing price, promotion and distribution while we innovate to build our brands and drive profitable growth. And as we have seen, this sometimes leads to a bumpy ride on a quarter-to-quarter basis. But our biggest challenge remains the fact that you continue to have a number of categories where consumption trends are working against us. And while we're making progress against those opportunities and expect better performance going forward, our organic sales growth during the first half of the year was held back. Specifically in two of our biggest segments, we were down on an organic basis. Down roughly 1% for the first half in the United States, and down 3% in Europe, resulting in 0.3% total company organic growth for the first six months. So as far as top line goes, like I said, okay, not great. In terms of our second objective to achieve best class in margins, we have made significant progress in the first six months of the year with adjusted EBITDA growth of nearly 20% or just over 25% on a constant currency basis. These have been driven by a combination of savings for our integration program, commodities favorability in North America, as well as a strong organic sales growth in the Rest of the World segment. In terms of our integration program, we delivered roughly $300 million of savings in Q2. But I am even happier to report that in Q2 we put the critical step behind us, one of the more risky activities we had in our agenda, that was the integration of the legacy Kraft and the legacy Heinz front office SAP models in North America. So now we are one face to our customers as a system-integrated company and we did this while keeping our K-through rate (6:55) United States on target at 98%, with minor service issues in food service already addressed. In fact, we had very good execution around the world in Q2. With Europe remaining above its K-through rate (7:09) target at more than 99%, Canada at 97% and our Rest of the World segment for the first time above 96%. Importantly, none of this would be possible without bringing our performance driven culture to life. I know that on our last call that our Manage by Objectives, our MBO process, now covered roughly 6,000 employees worldwide. In Q2, we took another important step, launching our Ownerversity, a new global learning platform to support our culture, accelerate our vision and values and help employees constantly delivering on our MBOs. Kraft Heinz Ownerversity provides consistent training foundation across the organization. Last but not least, as part of our third objective, we have taken significant further actions to deliver a superior return of capital and continue to strengthen our balance sheet. As you may have seen during Q2 we closed the redemption and refinancing of our preferred stock, an important step in strengthening our investment grade credit standing. In fact, with our Q2 results, our leverage ratio is now just below four times EBITDA based on our latest 12 months of results and are on our way to achieving the goal, three times ratio we were targeting over the middle term. And finally, as we saw today, our board of directors set a 4.3% increase in our quarterly dividends to $0.60 per share. So overall, we have made meaningful progress against the objectives of our strategy that will help lay the foundation for better execution and profitable growth going forward. Let's now turn to slide three to see what that means for Q2 financial results. On the top line, similar to Q1, we saw a foreign exchange drag of 4%. On an organic basis, however, net sales were down 0.5%. Pricing was up 1.6 percentage points, reflecting gains in all regions but Europe. And despite deflation in key commodities in the United States and Canada, primarily in dairy and coffee. Volume/mix fell 2.1 percentage points, as lower shipments, particularly meat and food service in the United States more than offset gains from innovation in Lunchables and P3 in the U.S. and solid volumes of condiment and sauces globally. And EBITDA we drove the strong dollar growth and margin performance both year-over-year and sequentially from Q1, despite the Venezuela devaluation impact that began in Q3 2015. This was driven by a combination of, one, our strong cost savings performance, favored pricing relative to key commodity cost over the prior period and profitable top line growth. At the EPS line, adjusted EPS was up 39.3% versus the prior period to $0.85, reflecting the leverage of our strong adjusted EBITDA growth playing through the P&L. Now I will hand it over to George and Paulo to talk more about how we did it in each reporting segment and what to expect going forward. George?
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Bernardo, and good afternoon, everyone. Let's turn to slide four for a quick update of our performance in the United States. If you recall at the start of the year, I described one of our goals as delivering stable top line performance during a year of significant transformation. And so far that's what we have done. We've been able to maintain solid momentum in the marketplace in a number of categories that we placed Big Bets on with new products and/or advertising support. This includes Heinz sauces, which grew at mid-single digits, driven by the introduction of barbecue sauce, year two of mustard and the share growth of ketchup; Philadelphia Cream Cheese, ready-to-eat refrigerated desserts; and Lunchables, which are all growing at mid- to high-single digits. However, these gains were more than offset by weak consumption trends in categories like roast and ground coffee, frozen nutritional meals and hot dogs. On one hand there are no new major categories that I would add to this list. On the other hand, we do need to move faster to adjust in the marketplace and ensure that these challenging categories do not mask the successes we are achieving with our Big Bets innovations and investments in marketing. Our new product initiatives for 2016 are working well, particularly the renovation of Kraft Mac & Cheese and Capri Sun ready-to-drink organic beverage, the introduction of Heinz Barbecue Sauces, and the introduction of Cracker Barrel Mac & Cheese. The second factor I would highlight is that our Q2 shipments were consistent with measured channels consumption, in line with our expectation from our last call. And you may have seen recent SCANA data was affected by the timing of the 4th of July holiday versus the prior year. Adjusting for that, our consumption would have been down roughly 2% in the second quarter. So shipments were essentially in line with consumption. I would also note that we continue to add new business, or whitespace, in both food service and non-traditional retail channel during the second quarter. However, food service was down versus prior year in Q2 due to program timing with customers, incremental commodity-related price decline as well as minor service level problems during the quarter. Which brings me to our integration program execution. During the quarter, the bulk of our integration activity shifted to supply chain and operations activities, including an SAP integration go-live, which was completed in the quarter. Thus far, our service levels remain good for most of our product groups, with some challenges in the cold cut segment of our meat business as well as minor disruptions in food service in the month of May that was quickly corrected. Overall, as Bernardo mentioned, our savings are coming in faster than planned; and we are achieving these savings without sacrificing quality. For the balance of the year, our key objectives will be two-fold. First, we must continue to execute our footprint integration while minimizing disruption. Second, we will step up our in-store activity, including a strong agenda of new product introduction we have planned for the second half. Look for new product introductions in our desserts, cheese and frozen categories in the months ahead, which follow the rollout of our new Devour frozen meal this past month. As I hope you can see, it is an exciting time for Kraft Heinz in the United States. Our plate is full, and our opportunity for profitable growth is significant. Our job is to deliver in the marketplace. With that, I'll turn it over to Paulo to wrap up our comments.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you, George, and good afternoon, everyone. I will start on slide five and add a few notes on Q2 financials in the U.S. With organic growth pricing was up 1.2 percentage points, primarily due to lower promotional activity versus the prior year and despite a headwind from deflation in key commodities. Volume/mix fell 3.1 percentage points, reflecting ongoing gains from innovations like Lunchables and P3, and strong volumes from our Mac & Cheese renovation that were more than offset by lower shipments in key categories but strongest in food service and, as George noted, in our meats category. In terms of adjusted EBITDA and margin expansion, as mentioned in our Q1 call, this was driven by integration program savings and, to a much lesser extent, favorable price relative to lower key commodity costs. While it was being seen the benefit of pricing relative to key commodity costs for the past couple of quarters, we continue to expect commodities favorability to fade as we move forward. Let's turn to slide six where the key factors impacting Canada in the second quarter were essentially the same as what we saw in Q1. We still saw strong currency headwinds, but the negative 5 percentage point impact from currency in Q2 was half that seen in Q1. Organically, we were able to deliver net sales growth from pricing gains exceeding the related decline in volume/mix. Positive pricing of 3.1% was the result of significant pricing to offset higher product costs in local currency, and this more than offset pricing headwinds related to deflation in select key commodities. Volume/mix went down 1.9 percentage points, primarily from a decline in cheese due to a reduction in promotional activity versus Q2 last year as well as lower coffee and ready-to-drink beverage shipments. Adjusted EBITDA was up 27.2% versus the year-ago period, despite a negative 7.2 percentage point impact from currency. Adjusted EBITDA growth was driven by gains from cost savings initiatives and favorable timing of pricing relative to higher local input costs that were partially offset by unfavorable volume/mix. Similar to Q1, we saw a lot of EBITDA favorability this quarter in Canada. However, I would note that some of the upside was driven by favorable timing of pricing versus local input costs. Moving forward and with official raw milk prices now on the rise in Canada, we would not expect the commodity favorability in the first half of this year to show up in coming quarters. That brings us to Europe on slide seven. On our last call, I said that we felt better about the health of our European business than our Q1 numbers might indicate, specifically in terms of profitability. On the Q2 top line, as we saw with Q1 versus Q4, organic net sales growth was again better on a sequential basis. Organic net sales were still down, and down largely due to an increase in promotional activity in U.K. condiments and sauces versus the prior-year period. But our volume/mix trend kept improving, reflecting gains from condiments and sauces in most countries that were offset by lower shipments versus the prior year in the U.K. At the same time, while constant currency EBITDA in Europe was down slightly versus prior year, margins were up, both sequentially and versus the prior year. This was driven by a mix of manufacturing savings, lower pricing and an increase in market investments. So while we are not all the way out of the woods, the health of our European business is indeed better than our Q1 numbers might have indicated, and we are continuing to invest in profitable growth as we move forward. Finally, we will look at the Rest of the World on slide eight. Here, foreign currency was again a significant headwind, roughly 24%, mainly due to recognizing the devaluation of the Venezuelan bolivar at the end of Q2 2015. In terms of organic growth, we saw high-single digit organic net sales growth, driven by a good balance of volume/mix and pricing. Pricing of 5% was mainly driven by pricing to higher local input costs in Latin America. Volume/mix was up 2.1 percentage points, primarily due to strong growth in condiments and sauces in all regions. As to EBITDA, we saw an 8.8% decline in adjusted EBITDA to a negative 34.5 percentage point impact from currency, 27.5 percentage points of which was from the Venezuelan bolivar devaluation. Constant currency adjusted EBITDA was up strongly in Q2, driven by strong organic growth. That covers our Q2 results. And before we go to the Q&A, I want to quickly update our expectations for financial performance over the near to medium term. From an organic sales perspective, I think it's important to echo Bernardo's and George's thoughts. That is, we would expect from both an industry perspective and a Kraft Heinz perspective that consumer trends in an increasingly competitive retail environment are likely to remain headwinds in both North America and Europe. We remain confident in our pipeline of Big Bets, and we continue to lay the groundwork for whitespace expansion of Kraft and Heinz brands in both food services and international channels. However, as you have all seen, our starting point in most mature markets is declining consumption. And therefore, we have much work to do to simply get back to positive organic sales growth. As far as our integration program, all of our targets remain the same
Operator:
Thank you, sir. Thank you. Our first question comes from the line of Alexia Hollis (sic) [Howard] (26:15) of Bernstein. Your line is open.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good evening, everyone.
Bernardo Vieira Hees - Chief Executive Officer:
Good evening.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Good evening, Alexia.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Can I ask you about your revenue management practices, what you've found out so far, what innings you're in with that? It's something that everybody is talking about across the industry, as you optimize promotional spending and price points. Is there a lot more in there? And linked to that, I'm getting from investors that people are worried that the relationship with the retailers may be weakening as you pull back on some of that promotional activity. How do you respond to that at this point? Thank you, and I'll pass it on.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Alexia. This is George here. I'll take these questions. First, if you're wondering which inning we are in, we are in the pregame. So what we have done in revenue management, we have established the infrastructure to manage across 30 to 40 categories in the U.S. What you have seen so far is not what we have realized from revenue management. This is yet to come. What you have seen so far, some improvement due to minimization of negative ROI promotional activities. And not going into large, deep discounting promotional activity. Also what you have seen probably, the availability of merchandising has reduced at retailers, which means the average price per pound has gone up. So that's what you have seen. The relationship with retailers is very strong. We work as straight partners, because we're both in the industry here to serve the consumers that is changing rapidly.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Great. Thank you very much. I'll pass it on.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Alexia.
Operator:
Thank you. Our next question comes from the line of Jon Feeney of Consumer [Edge] Research. Your line is open.
Jonathan Feeney - Consumer Edge Research LLC:
Good evening. Thanks very much for the question. Kind of a follow-up question. I wanted to ask how you measure returns on investment on the promotional activity you're speaking of, this reduced promotional activity. Because presumably there's a loyalty algorithm, where you generate repeat behavior, future periods. Whether in some of your more commodity influenced categories, like meat or the portfolio more broadly. But we've read and heard at a recent conference how loyal usage is down. And that might alter that math. So I'm wondering how you think about that repeat behavior and that future, those future potential maybe habitual dollars you might get, or you might lose by managing down those promotional opportunities. Thanks.
Georges El-Zoghbi - Chief Operating Officer:
Jon, thank you for your question. George again. I will take this question. Really there are a number of variables, and they're not the same by category. It depends on our position, whether we are the market leader, and how we measure our relative market share, the brand equity strength, and the ability to price, and the relative market share to other competitors in the market. That's one piece driven by consumer demand. And the second piece is our profitability posture. And depending on where commodity pricing at. So it is not one thing that fit all. It depends on a number of variables.
Jonathan Feeney - Consumer Edge Research LLC:
But – thank you. But I guess in your management of promotion, George, would you have done the same thing with this portfolio five years ago as far as managing those promotions? Or is it variables that have changed in the marketplace recently that are leading you to maybe, say, that you have a negative ROI on what were perhaps positive ROI promotions before? I'd just like to understand that.
Georges El-Zoghbi - Chief Operating Officer:
No, the difference between now and five years ago is consumers' attitude towards brands and category has changed significantly. And the availability of merchandising has reduced. So you wouldn't have done these things five years ago. So – and that's not due to the way we operate or we measure promotion, rather due to the changes around us in the marketplace.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you. That's very helpful.
Georges El-Zoghbi - Chief Operating Officer:
Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
And, George, just to add, I think you answered very properly the question here of Jon and Alexia. I just wanted to add, when you talk about revenue management, I think it's important to understand that that's the tool in connection to a lot of things that are happening in the marketplace. So it's never in itself in isolation. You're going to be looking at promotions, but you look at market share, you look at innovation, you look at the relationships, things you want to do to build the long-term of the brand. So for sure, we will be looking how we can manage our portfolio the best way possible. In that sense, the revenue or management piece is an important tool in the middle of several other ones. So I highly recommend you don't think about revenue management in isolation because it's never the case that we run the business anywhere.
Jonathan Feeney - Consumer Edge Research LLC:
Thank you.
Operator:
Thank you. Our next question comes from Andrew Lazar of Barclays. Your question, please.
Andrew Lazar - Barclays Capital, Inc.:
Good afternoon.
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Andrew.
Andrew Lazar - Barclays Capital, Inc.:
Just two things for me, I guess. First, I think you mentioned $300 million in synergies in the quarter. I guess on an annualized basis at $1.2 billion, but correct me if I'm wrong that you still have the bulk of the manufacturing synergies still to come, I guess, starting in the second half. So just trying to get a sense if the $1.5 billion you are pointing to starts to seem increasingly conservative or not based on some of the numbers I laid out.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi, Andrew, thanks. This is Paulo here. Right, we are just over $300 million in savings for the second quarter and again, if you annualize this number, you are going to get to roughly $1.2 billion which is around 80% of our current target for 2017 for $1.5 billion. The majority of the org and ZBB savings, they are already implemented although we are still expecting some more savings coming from the ZBB bucket. And again, going forward the majority of the savings that we expect for our plan will come from the footprint initiative that we have. That being said, I think it's important to keep in mind that these savings they should also offset the expected inflation that we have for the following year. Our target is $1.5 billion net of inflation for 2017. And again, we will continue to update our expectations every quarter but no change in our estimates so far.
Andrew Lazar - Barclays Capital, Inc.:
Thank you for that clarity. And then I think last quarter you helped at least to dimensionalize the magnitude of the P-NOC (33:59) favorability in the first quarter. And I was wondering if there was a way you could help us a little bit maybe try and quantify that a bit in terms of how favorable that was this quarter as well?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
No, sure. When you think about our North America EBITDA growth, our North America EBITDA grew around $350 million. Again, just over $300 million came from the saves initiatives and the rest pretty much is coming from commodity favorability in the second quarter.
Andrew Lazar - Barclays Capital, Inc.:
Thank you very much.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
You're welcome.
Operator:
Thank you. Our next question comes from Bryan Spillane of Bank of America. Your line is open.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hey, good afternoon. Just wanted to follow up the comments you've made about how challenging the environment is and declining consumption. So I guess can you talk about how that might affect your planning over the next year or two versus originally in terms of where you reinvest or how much you reinvest? And then second, does it have any effect at all as you look out further and maybe other potential acquisitions, does it at all affect the way you are thinking about the returns in these markets given that declining consumption looks like it's going to be with us for a while? Thanks.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Bryan. I will answer your question on the environment and I will pass it on to Bernardo to follow up the second part of the question. The challenging environment is nothing new. However, it accelerated a little bit over the past 12 months or so. And the way we are dealing with that is by investing more in new product development program in line with where consumer trends are now, and where they are going in the future. And we're increasing our investment and supporting our big brands. This is the best way to deal with consumer. The one thing we're not doing is throwing money to try to get quick sales. We are resisting that temptation, and we believe it's better for us in the long term to invest in sustainable growth. As for the second part of the question, I'll pass it on to Bernardo.
Bernardo Vieira Hees - Chief Executive Officer:
Thanks, Bryan. I think the second part of your question about if that change or – and how this correlates to M&A there, I think George answered very well. We're excited about the perspective of the business. We have a lot to do here and it's still to fix some categories, to put more wood on the fire in a lot of categories, and to really push our agenda of profitable growth. In respect to M&A, we really don't comment on the speculations and hypotheticals. As Paulo mentioned, our integration is going well but we still have important milestones to be overcome in the next 6 months to 12 months. But we're always going to be looking for further opportunities, but outside that we really don't comment.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. But safe to say that the environment hasn't changed your perspective on value creation in this industry?
Bernardo Vieira Hees - Chief Executive Officer:
No, it's not. We believe with and without acquisition we have a lot of value creation to be created in this business.
Bryan D. Spillane - Bank of America Merrill Lynch:
That's great. Thank you.
Operator:
Thank you. Our next question comes from Michael Lavery of CLSA. Your question, please.
Michael Lavery - CLSA Americas LLC:
Yeah. I was wondering if you could just touch on innovation a little bit and two things in particular. One, some of these Big Bets, how many of those are legacy from, say, Kraft's pipeline pre the deal or have come to market since the acquisition from scratch? Just trying to get a sense of timing and how the approach works. And then just related to that a little bit, how do you think about when you do introduce a new brand versus an existing one like the (38:26) what caused you to think that it made sense to launch a new brand and the spending related to that as opposed to using one of the ones that you might have had already?
Georges El-Zoghbi - Chief Operating Officer:
Yeah. Thank you for your question, Michael. A number of promotion – a number of new products started in the past 18 months, usually the cycle that it takes to do a new product and we have a stage and gate approach that we can sometimes accelerate and sometimes get project to drop off. That's the process that we have used. The Big Bets that we launched this year, they were in the former companies independently worked on, and we launched them in the Q1 and Q2. They weren't affected by any disruption from the integrations. The three big ones for us this year have been the Heinz Barbecue Sauces, which was launched early this year and it's doing very well. The Cracker Barrel Mac & Cheese, also another premium one, selling at a significant premium to the Kraft Mac & Cheese and it is our best-selling one out of the new product development. And Capri Sun Organic. To put something like this it takes – it takes at least 12 months, so they all started pre and during – and worked on during the merger. We also launched a new brand called Devour, just launched it in the marketplace in frozen meals segment. And that was done about two months ago. And that was project that we started in late last year, so that happened after the merger. And we got to launch the brand and we're very excited about providing a big marketing support to launching that new brand. So the reality is some of them started before, some of them started after, none of them were affected or disrupted by integrating the two businesses together.
Michael Lavery - CLSA Americas LLC:
Have you had an ability to accelerate the launches just by removing some of the layers of management or by working with a leaner organization?
Georges El-Zoghbi - Chief Operating Officer:
Sure. You always have a faster decision making in an organization like ours.
Michael Lavery - CLSA Americas LLC:
Thank you very much.
Georges El-Zoghbi - Chief Operating Officer:
Thank you for your question.
Operator:
Thank you. Our next question comes from the line of Robert Moskow of Credit Suisse. Your line is open.
Robert Moskow - Credit Suisse Securities (USA) LLC (Broker):
Hi, there. You've mentioned several times the risk of business disruption during the supply chain integration. And it comes to mind Oscar Mayer in particular for me, because I know that that closure in Wisconsin is particularly sensitive. And then you said cold cuts, I think there was some kind of disruption on cold cuts. And I just wanted to know if you could tell me specifically where you're at in migrating that manufacturing? And what caused the disruption? And what you're doing to work your way through it?
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Rob. First, I'm pleased to tell you that our service rate across Kraft Heinz in the United States has been really good. It's in the 98% CFR. We have the isolated issue in the cold cuts, where the demand and capacity are not matching during the footprint. And we would be over it very soon, and it's affecting our sliced meats business. So we know what needs to be done. It's a capacity thing. And as we have new lines coming on-stream, that would be resolved over the longer term. So it is not something that will persist with us for a long period of time. We believe that the rest of the portfolio is in very, very good shape, some of the best CFRs I've ever seen in the rest of the portfolio.
Robert Moskow - Credit Suisse Securities (USA) LLC (Broker):
Okay, George. Can I ask a follow-up? I thought I heard several months ago that you were working on trying to improve manufacturing processes in cheese, so that you could provide retailers and consumers with fresher processed product, so it might taste better. Did I get that right? And I haven't heard much about it on the calls. And is there anything out there that's improving the quality of product that you have out there?
Georges El-Zoghbi - Chief Operating Officer:
Yeah, Rob, you may be referring to the Farm to Fridge Fresh in Six Days on the Philadelphia farm fresh campaign that we did. We put new technology. And we renovated a product segment over a year ago. And we are very, very pleased with the performance of this brand. It's sustaining a mid- to high-single digit growth, gaining market share from its already strong position. So that's one of the technologies. And we are putting new technologies on the other range to freshen up the product. But that's the one we referred to in previous call.
Robert Moskow - Credit Suisse Securities (USA) LLC (Broker):
Okay. So there could be more to come in other lines within cheese?
Georges El-Zoghbi - Chief Operating Officer:
Well, not just within cheese. We keep looking at every category within our portfolio and see what is it that we can do to improve the quality of our product and make product that consumer really want to consume.
Robert Moskow - Credit Suisse Securities (USA) LLC (Broker):
Okay, great. Thank you.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Rob.
Operator:
Thank you. Our next question comes from Jason English of Goldman Sachs. Your line is open.
Jason English - Goldman Sachs & Co.:
Good afternoon, folks. Thank you for the question. Two questions, if I may. First, on some of the problem children that you cited in the press release – or not in the press release, in some of the prepared remarks. I think you said ground coffee, some of your processed meat and frozen meals. You've given us innovation on frozen meals. You've given us some supply chain fixes on the processed meat side. Can you talk about what the planned fix, if anything, is on the ground coffee side?
Georges El-Zoghbi - Chief Operating Officer:
Yeah. Thanks. Thanks, Jason, for the question. Coffee, I always like to break down coffee into a number of segments, because we are seeing a tale of two worlds in coffee. One is the roast and ground coffee, and two is the pods coffee. The pods is a very healthy business. And it's been growing now for years. However, the growth has subsided a little bit. It moved from the double-digits that we all used to see to mid-single digit growth. And that is a very healthy category. And as you know, we innovated greatly in this category over the past few years. And we continue to do so. In roast and ground, the category has been in persistent decline for quite some time, as consumers are moving into the more premium and the pods business. The way we are dealing with this, we will bring some innovation to this category. But the bigger innovation is coming from pod. So that's where we think the growth will continue in the future.
Jason English - Goldman Sachs & Co.:
Okay. That's helpful. So effectively, category is migrating, you're going to migrate with it and just kind of suck it up on roast and ground. I think that's a fair paraphrasing. The next question is on international. You've given us some details in terms of your Big Bets and you foreshadow – or you talked about one that's going to market now. There's been chatter of Planters going to China, chatter from the retail community in Brazil of heavy up-investing coming from you guys down there to support innovation. Can you give us a little walk around the world of what you've been able to do so far with Kraft brands abroad?
Bernardo Vieira Hees - Chief Executive Officer:
Yeah. Hi, Jason. It's Bernardo. I can answer this question. I think you're right. With 2016, we always said and continue to believe in the near that we are – we establish ourselves through the Kraft brand, establishing the supply chain, getting the foundation right so we can really push to the next steps 2017 and beyond. That being said, it's a reality today that Planters and Mac & Cheese in the U.K., that we're able to launch at the end of the first half and continue to gain distribution through the system in the U.K. I have Planters with solid plans to arrive in China still this year. I have Mac & Cheese with solid plans to arrive in Brazil still this year. And I have a couple of other markets in Middle East and Europe that are focused on part of this – of this portfolio. Like we always said, we wanted to select fewer but big brands and segments in about 8 countries to 10 countries to establish ourselves in the next two years to three years in a big way and we continue to follow this path.
Jason English - Goldman Sachs & Co.:
Great. I really appreciate the incremental color. I'll pass it on.
Operator:
Thank you. Our final question for the session comes from Steve Strycula of UBS. Your line is open.
Steven Strycula - UBS Securities LLC:
Good afternoon. Quick question on cash flow, wanted to get an idea of, I think, this year is the peak CapEx year for yourselves, I was just wondering how should we think about with the majority of the footprint action being made this year, should we expect a step-down next year?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
No, that's correct. We expect the majority of the CapEx initiatives from fruit remains (48:41) to be executed during the 2016.
Steven Strycula - UBS Securities LLC:
Okay. And then a quick follow-up question. When we think about the combination of Kraft and legacy Heinz, each asset base brings its own distinct qualities and functionality. I would like to know what you guys think longer term in terms of strategy, what makes the most incremental sense? Is it international distribution? Is it more U.S. cash flow? Is it exposure to faster growing categories? What do you think the portfolio needs from here?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Steve. Look, I don't think it's one or the other, right? I think George mentioned the (49:25) I was talking about expansion. We saw the best performance in the second quarter in Europe even in the first quarter even not being where we wanted to be. But when you see your question and given the footprint you have from a manufacturer's standpoint, I think we can believe and to the categories you operate that we can't push profitable growth through – in mature markets like U.S., Canada, Europe and also in more emerging markets in whitespace opportunities like Brazil, Russia, China and others. So I wouldn't select one or the other. I think after the footprint activity, especially United States and Canada, we will have the capabilities given the investment we are making to really push an agenda of profitable growth so the market can be expanded and our supply chain will be able to cope with that.
Steven Strycula - UBS Securities LLC:
Great, thank you.
Operator:
Thank you. At this time, I would like to turn the call over to Chris Jakubik, Vice President of Investor Relations, for any closing remarks. Sir?
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Thank you and thanks, everyone, for joining us today. For the analysts who have follow-up questions, Rishi Natarajan and myself will be around to take them. And for anyone in the media who has follow-up questions, Michael Mullen will be available. So thanks once again and have a great evening.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you all, I appreciate it.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you.
Operator:
Ladies and gentlemen, that does conclude your program. Thank you for your participation and have a wonderful day.
Executives:
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc. Bernardo Vieira Hees - Chief Executive Officer Georges El-Zoghbi - Chief Operating Officer Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President
Analysts:
Christopher Growe - Stifel, Nicolaus & Co., Inc. Kenneth B. Goldman - JPMorgan Securities LLC Bryan D. Spillane - Bank of America Merrill Lynch Andrew Lazar - Barclays Capital, Inc. Pablo Zuanic - Susquehanna Financial Group LLLP Vivek Srivastava - Goldman Sachs (India) Securities Pvt Ltd. Matthew C. Grainger - Morgan Stanley & Co. LLC Michael Lavery - CLSA Americas LLC David Palmer - RBC Capital Markets LLC Priya Ohri-Gupta - Barclays Capital, Inc.
Operator:
Good day, my name is Sabrina and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's First Quarter 2016 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Good afternoon and thanks for joining our business update for the first quarter of 2016. With me today are Bernardo Hees, our CEO; Paulo Basilio, our CFO; and George Zoghbi, the Chief Operating Officer of our U.S. commercial business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll discuss some non-GAAP financial measures during the call today, and you can find the GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation available on our website. And with that let's turn to slide 2, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you Chris, and good afternoon everyone. Here we're again. It seems like only a few weeks ago we were reviewing Q4 results. Last call, we gave our agenda for 2016, so how we're doing so far? We're off to a good start, good not great. As expected, some headwinds hung around, including consumption trends in some key categories that held us back. On our last call, we spoke about plans to address categories such as U.K. soups, U.S. mac & cheese, ready-to-drink beverage, and frozen nutritional meals. And while we're making progress against those opportunities and expect better performance as the year unfolds, they held back our results in Q1. At the same time, our emphasis on profitable sales growth is paying off. Our market share trends are improving behind innovation and marketing investments. For instance, investments we've made in our global ketchup franchise are leading category growth in the U.S., Canada, and Europe and driving strong growth for us in developing markets. In Europe, outside of U.K. soup, the rest of the portfolio is improving share performance in a challenging consumer and retail environment. And we're seeing good gains from investments in the rest of the world, pasta sauce in Latin America, soy sauce in China, and soups and mayo in Australia. We were also able to improve our sales and go-to-market execution in what remains a challenging retail environment. For instance, our Case Fill Rate in the United States was 98%; Europe was above target at more than 99%. And Canada achieved for the first time, 97%. Why is this so important? As we implement our manufacturing footprint initiatives, we're trying to keep our focus in two areas, customer service, where we had a good performance with our customers, which is shown by increased service levels in the quarter. In fact, we are already becoming the benchmark for customer service in some key categories. And second, product quality where I'm pleased to report progress in the quarter, but with a lot of work still to be done. Regarding the integration program, I'm also happy to report that our savings are coming faster than we were expecting, roughly $225 million in Q1. Paulo will speak more about where we stand with the overall program later. But faster progress towards our goal to achieve best-in-class margins allowed us to invest with greater confidence as we lay the groundwork for future growth. Our Big Bet launches are starting to gain traction in the marketplace, and we have more to come. George will talk about our strong pipeline for U.S. Big Bets. In Europe, we continue to go after the opportunity to grow condiments and sauces with the March launch of Heinz Seriously Good Mayonnaise in the U.K., Spain, Italy, and Germany. In Italy, we launched a Plasmon Nutrimune, which contains a proprietary functional ingredient that significantly improves babies' immune systems. And in both Europe and North America, we're beginning to go after whitespace opportunities in foodservice. Finally, we took further steps to bring our performance-driven culture to life. As part of our MBO process, management by objectives process, first quarter performance appraisals are going well. We now have 6,000 employees worldwide, who have MBOs, up from 3,000 at this point last year. So overall, good operating progress that we expect will lead to better execution and profitable growth going forward. But let's turn to slide three to see what this meant for our Q1 financial results. On the top line, while we saw less foreign exchange drag than Q3 and Q4 that year, it was still a 4.5% headwind on Q1 results. That being said, we had a solid organic net sales performance, up 1.1%, driven by a good balance of volume/mix and pricing. Pricing was up 0.3%, reflecting gains in most segments, despite deflation in key commodities in the United States and Canada. Volume/mix was up 0.8%, reflecting growth in, first, condiments and sauces globally with particular strength in developing markets; second, Lunchables and P3 in the U.S. And finally, foodservice expansion in the United States. At EBITDA, we drove strong dollar growth and margin performance, both year-over-year and sequentially from Q4, despite the Venezuela devaluation impact that began in Q3, 2015. This was driven by a combination of our strong cost-savings performance, favorable pricing relative to key commodity costs over the prior year, and profitable top-line growth. At the EPS line, adjusted EPS was up 37.7% versus the year ago period to $0.73, primarily reflecting the growth in adjusted EBITDA. Now, I'll hand over to George and Paulo to talk more about how we did in each reporting segment and what we expect going forward. George?
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Bernardo, and good afternoon, everyone. Turning to slide four, overall, we are encouraged by our U.S. results so far this year, as it reflects steady commercial execution in a year of transformation. In the first quarter, we had a mix of positives and negatives we have seen before. We have continued our momentum from investments in Heinz ketchup and mustard, Philadelphia cream cheese, Lunchables and P3, and ready-to-eat refrigerated desserts. At the same time, consumption and share challenges in ready-to-drink beverages, mac and cheese, frozen nutritional meals, and salad dressings remained. And, I will mention what we are doing about it in a moment. We did deliver sequentially stronger organic growth in Q1, although you will note that our growth was above consumption which you would have seen in our first quarter scanner data. This was due to three factors. First, we saw solid growth in our foodservice business and non-traditional retail channels like club and dollar stores. This is consistent with the business development or whitespace opportunities I mentioned on our last call. Much of it has been enabled by the combination of the Kraft and Heinz foodservice teams, and we should continue growing in coming quarters. The other two factors were new product pipeline fill from our solid innovation agenda and shipment timing between quarters, which we do not expect to repeat in the second quarter. We also saw our cost savings initiative pick up pace sequentially from Q4. This is from ZBB and procurement savings, adding momentum to the organizational structure savings we saw in the fourth quarter of last year. It positions us well as we ramp up modernization and capability-building within our manufacturing footprint, and continue to invest behind our brands and Big Bets over the rest of the year. I hope you have seen some of our advertising already, but our Big Bets activities are beginning to gain some traction in the marketplace, with more activities to come. For example, the launch of our Kraft Mac & Cheese renovation has been well received by consumers. And we supplemented that with the launch of new premium Mac & Cheese under the Cracker Barrel brand in the same category. We launched Capri Sun Organic and renovated our Kool-Aid Jammers product with fewer calories and no preservatives. We added a new line of premium pasta sauces under the Classico Riserva brand, made with no artificial ingredients or added sugar. We strengthened our barbecue sauces business by adding new lines under the Heinz brand, betting on consumer regional preferences in this category. And we added new lines to our salad dressing business including new packaging formats. It's very early days. And we are not claiming victory in any category; but to the extent we can prove the trend-bending ability of our Big Bets, it's not only good for Kraft Heinz, it's good for the center of the store in general. With that I'll turn it over to Paulo to wrap up our prepared comments.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you, George and good afternoon everyone. I will start on slide five and add a few notes on U.S. Q1 financials. Within organic growth, pricing was flat, reflecting pricing gains across most categories, despite a headwind from deflation in key commodities. Flat volume/mix mainly reflected innovation in Lunchables and P3, the foodservice gains and shipment timing George discussed, and gains in coffee that were partially offset by lower shipments of ready-to-drink beverages where we were up against pre-price increase buying with Capri Sun last year; as well as lower consumption of bacon and frozen nutritional meals. The Easter holiday shift did not play a significant role versus last year. In terms of adjusted EBITDA and margin expansion, this was driven by integration program savings as well as two other factors, one was favorable pricing relative to lower key commodity costs, and the fact that we were comparing against a Q1, last year, where the Kraft business saw pricing trail the impact of key commodity costs. While we've seen a similar benefit for the past couple of quarters, we expect the pricing to be more in line with key commodity costs as we move forward. The other factor, an offsetting impact, was unfavorable volume declines in ready-to-drink beverages and frozen nutritional meals. Let's turn to slide six to talk about the key factors impacting Canada in the first quarter. In Canada, we continued to see strong currency headwinds but the negative 10% impact from currency was slightly less intense than what we saw in Q3 and Q4 last year. Organically, we delivered sequentially better sales performance with pricing gains exceeding the related decline in volume/mix. As we said on the last call, heading into 2016, we were facing challenges to increase prices in order to offset higher input costs in local currency terms. As a result, we saw positive pricing of 3.7% despite headwinds related to deflation in select key commodities. Volume/mix went down 2.2% as solid growth in condiments and sauces was more than offset by a decline in cheese due to a reduction in promotional activity versus Q1 last year, as well as lower coffee and foodservice shipments. Adjusted EBITDA was up 33.6% versus the year-ago period, despite a negative 14.2% impact from currency. Adjusted EBITDA growth was driven by gains from cost savings initiatives and favorable pricing relative to higher local input costs, that were partially offset by unfavorable volume/mix. Overall, we saw a lot of EBITDA favorability this Q1 in Canada. However, I would note that some of the Q1 upside was driven by favorable timing of pricing versus declining commodity costs. As a result, we will not expect our EBITDA margins in Canada to continue at that level in Q1, as price levels are expected to be more consistent with the key commodity costs in coming quarters. That brings us to Europe on slide seven. In contrast to Q1 profitability in Canada, being better than we would expect for the balance of the year, we expect the balance of the year in Europe to be progressively better than what we saw in Q1. While we saw sequential improvement in Europe's organic sales performance in Q1, including an improving volume/mix trend. It was still down, and down largely due to higher promotional spending versus the prior year. The increase in promotional spending was due to two factors. First was a return to more normal promotional frequency in U.K. beans versus the prior year. And as a result, we saw a solid lift in U.K. beans volume. The second factor affecting pricing was a Q1 infusion of promotional spending in U.K. soups to address distribution losses from Q4's programming execution. While this led to a solid March performance, our January and February results were much more like what we saw in Q4, made worse by the fact we were at the high of the soup season. This along with the lower shipments of infant nutrition in the U.K. and Italy led to a volume/mix decline of 0.8%, and offset both the solid volume gains in the U.K. beans as well as ongoing growth in condiments and sauces across Europe. Constant currency EBITDA also went down versus prior year. And margins were less, both sequentially and versus prior year. Again, this was primarily due to investments in pricing to defend U.K. soups as well as weaker category consumption in that category. We also had higher marketing costs versus prior year in Q1, driven by investments behind Big Bets, but coming ahead of growth from these initiatives that we expect later in the year. In the end, we feel better about the health of our European business than our Q1 numbers might indicate and are continuing to invest in profitable growth as we move forward. Finally, we will look at the rest of the world on slide eight. Here, we saw slightly less foreign currency drag in Q1 versus Q3 and Q4, but still over 25%, mainly due to recognizing the devaluation of the Venezuelan bolívar at the end of Q2, 2015. In terms of organic growth, we saw greater organic sales growth for the second quarter in a row, driven by a good balance of volume/mix and pricing. Pricing of 2.1% was mainly driven by pricing to higher local input costs in Latin America. Volume/mix went up 8.3% due to strong growth in condiments and sauces in all regions, as well as strong beverage growth in Indonesia versus the prior year period. But I would note that the Indonesian beverage growth was mainly due to earlier Ramadan shipments, so we will give back part of this favorability in Q2. At EBITDA, we saw a 12.1% decline in adjusted EBITDA due to negative 38.2% impact from currency. 29.5% of which was from the Venezuelan bolívar devaluation. Constant currency adjusted EBITDA was up strongly in Q1, driven almost exclusively by volume gains and mix improvement. That covers our Q1 results. Before we go to Q&A, I want to quickly provide an update on two areas
Operator:
Thank you. And our first question comes from the line of Chris Growe of Stifel. Your line is now open.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi, good afternoon.
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Chris.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi, just had a question for you in relation to the synergies and the savings coming through, when you see the incremental savings, I think I heard you discuss, Paulo, some discussion about ZBB savings coming through this quarter. I just was curious as well is that the main driver of the incremental savings sequentially or are there footprint savings coming through as well; I thought of those being more back half of the year?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi, Chris this is Paulo. You're right and I'll – we're seeing these savings appearing in our results earlier and then the majority of this is coming from our ZBB program and in some part also from the footprint that we started but the majority of them are coming from the ZBB.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
And should we think about the footprint savings then continuing through Q2 and those are just starting earlier? Or is it still more back half loaded in 2016?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
It is still more back half loaded in 2016.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay, just – okay, thank you. And just one quick follow-up. I think you mentioned in the U.S. there was a very little Easter effect, were there any – I heard a couple of unique factors that affected the quarter. Was Easter a factor overall for the business perhaps in Europe as well?
Georges El-Zoghbi - Chief Operating Officer:
Hi, Chris. This is George. Thank you for that. Easter for us was effective mainly in shipment. As I said in my remarks, what we saw – the difference between shipment and consumption was due to three factors mainly. One of them is the shipment timing, as we anticipated large uptake on promotions for Easter, and that was one-off and we would be giving back in the following quarter. The second one was filling the pipeline for the Big Bets NPD that we had and that was a one-off. And the third one, we have about 20% of our U.S. business, comes from foodservice and non-measured channels. And that for us was growing healthy at mid-single-digit in Q1, and we will continue to have a positive outlook on that part of the business.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you for your time.
Georges El-Zoghbi - Chief Operating Officer:
Thanks.
Operator:
Thank you. And our next question comes from the line of Ken Goldman of JPMorgan. Your line is now open.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. Good afternoon, everybody. There's this thesis out there and I'm sure you've heard it ready espoused by some of your competitors, that you're ripping out promotions too aggressively, and these reductions you're making, they're helping now, but eventually, you'll tick off your customers, you'll lose some display space and you'll suffer. So, I'm just curious, now that you're further into the development of this particular business, can you talk about why that's not a fair assessment? I mean, I know you talked about customer service being a key focus area going forward, but how is your relationship with your larger customers today? And do you see any meaningful risk of shelf space losses ahead as a result of maybe being very aggressive with pulling out some promotions?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Ken. Here's Bernardo Hees. I'm going to try to address part of your question, then I'm going to let George jump in to talk about the relationship with the clients and so on. The reason we're confident about the model moving forward, if you think about it, because you believe that efficiencies you're generating put us in a competitive advantage to really support and push an agenda of profitable growth, right, by investing the things we believe can really affect the marketplace, and like we say, really three pillars, is innovation through our Big Bets strategy, more marketing expenditures, and building the go-to-market capability. And if you see what's happening in the company is actually the opposite; you see marketing expenditures going up, selling expenditures going up, and the Big Bets are coming at a faster pace. So, there are a lot of challenge in our categories and like George was saying before, there is still a lot for us to do to overcome them not only here in the United States, but also in different areas of the world. But we truly believe we are preserving and investing where our consumers can see in the marketplace and the efficiencies can help us to have a competitive advantage to push the agenda of profitable growth. With that, I'm going to let George to complement with the client relationship.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Ken. I think for us, it's worth looking at different category performance. We have some performance in categories, we are really over-performing the category, like ketchup, mustard, pasta sauces, cheeses, Planters, single-serve coffee and we have categories where we are underperforming like frozen meal, bacon hot dogs, salad dressing. I think where we are underperforming, it's largely sometimes we are missing the mark from a consumer trends point of view rather than having a different business model. Our business model applies to all categories similarly. So from a relationship with retailers, we believe we have a very strong relationship, we have a positive relationship and we see a positive outlook there. The most important things between us and our retailers and in my discussion with many of them was whether we can maintain the service level up or not. And we have demonstrated not only we can maintain the service level and the Case Fill Rate, but we actually increased it and we feel good about that.
Kenneth B. Goldman - JPMorgan Securities LLC:
Great. Thank you very much.
Operator:
Thank you. And our next question comes from the line of Bryan Spillane of Bank of America Merrill Lynch. Your line is now open.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hey, good afternoon, everyone. Just two questions around the EBITDA growth year-over-year. I guess if you look at it, there was about almost $120 million of EBITDA growth that was above and beyond your cost savings. So one question related to that is how much of that is sort of tailwinds from legacy programs? How much of it is just the favorable spread on price versus commodities? And like, I'm just trying to get underneath how much of that we should keep in our base as we think about the full year? And then the second related to that is, with some profit upside, will you consider at all either accelerating your investment on revenue generating programs, whether it's Big Bets or filling white space or will you maybe spend more than you were originally thinking, because you've got some upside there?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi, Bryan, this is Paulo. I'm going to answer the first part of your question and then ask Bernardo to get the second. If you think about the EBITDA, if you isolate the North America, that is U.S. and Canada, the two countries that are really more exposed to the big four commodities in the savings initiatives that we are having this year; the EBITDA improved around $400 million. Out of this, $225 million are coming from our savings program as we disclosed, a bit more than the half the rest is coming from a price net of commodity favorability versus prior year that we are not expecting to repeat going forward. The balance is coming from a combination of other impacts including marketing timing.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay.
Bernardo Vieira Hees - Chief Executive Officer:
On your – Bryan, on your question about accelerating the sales initiatives and so on, it's really not too related to the financial capability in that sense and how much you can invest and so there are other considerations like George was saying by – with the product pipeline having the right consumer insight, testing well, having the right communication about it. So it takes some time and each category is a little different for us to – really what we call a big bet that we believe can generate the ROI in a significant step forward. So, it's not really having more financial capability or less, but having the discipline in the process to have a product and a proposition that we consider, we consider a winning proposition.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. Thank you.
Operator:
Thank you. And our next question comes from the line of Andrew Lazar of Barclays. Your line is now open.
Andrew Lazar - Barclays Capital, Inc.:
Good evening, everybody.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Hey, Andrew.
Andrew Lazar - Barclays Capital, Inc.:
Of the three items that you talked about as causing some of the differential between shipments and consumption in the first quarter, the first two being Easter and filling of the pipeline behind some of the new items, are the ones that are or you talked about is really not recurring if you will? Is there a way to help quantify the impact that those two things had on overall organic sales in the first quarter to get a sense of what maybe a more sustainable rate of organic sales were in the first quarter?
Georges El-Zoghbi - Chief Operating Officer:
Yes. Thank you, Andrew. First let me clarify something that we're unlikely to have shipment exactly in line with measured channel consumption in any given quarter. And this is – the fact is that the major big, the major and big holiday week were sales for us completely stock in consumption and many times they fall in different quarters to where the shipment goes. So your question is very good about, okay, how we can quantify that? The best way to look at it is, about 20% of our business doesn't come from measured channel, so the rest you can see this kind of data the way we see it. That business for us in Q1 grew at around low single digits to-mid single digits, and we expect to continue seeing positive outlook on that business. The other two, one of them was completely one-off. We launched four Big Bets in Q1, so we had one-off pipeline that would have a neutral effect moving forward, and one was timing of shipments between Q1 and Q2 that we'd see some of it reversing.
Andrew Lazar - Barclays Capital, Inc.:
Okay. And then, I think on the last call, George, you talked about the goal really for organic sales this year as a whole was really to kind of show sales that were stable. And I don't think by stable you necessarily meant flat year-over-year, but just not really subject to a lot of disruption, let's say, from the integration of Kraft and things like that, even accounting for some of these things like pipeline fill and whatnot in the first quarter. It kind of seems like maybe organic sales were maybe more than stable, in other words, you didn't have any big disruptions, and perhaps organic sales were give or take still flattish or so. So, I guess we're just trying to get a sense of whether you feel like you are even maybe ahead of plan with respect to just organic sales already in this year relative to what maybe your initial hope or expectation had been, and if so, would love to get a sense of the drivers there.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Andrew. You're right, that we did not have any disruption. We have been working very hard to ensure that we didn't get any disruption and we will continue working very hard not to get any disruption moving forward. However, there are a lot of headwind coming at us as you know that is putting downward pressure on sales, because historically in the U.S. market the growth did not come from volume. If you look back for the last number of years, it came from inflation and that inflation was based on commodities inflation. Now, we are living in an environment where there is no inflation in commodities, so it is harder to be able to say, to have a bullish approach to grow. What we said, and we'll continue to maintain, that we would have stable top line. And as you know, we have an exposure to a large number of commodities, so it's very hard to put exact number to it, but we feel that stability for us is a very good outcome.
Andrew Lazar - Barclays Capital, Inc.:
Okay. Thank you.
Operator:
Thank you. And our next question comes from the line of Pablo Zuanic of Susquehanna. Your line is now open.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Thank you. Just two questions. So, to be clear, you mentioned that $220 million or the $225 million came from North America, I don't know if you've given the number for the total $1.5 billion before if you can comment on that? And the second question, I mean the EBITDA growth in this quarter was about half driven by those cost savings and then you qualified in one of my previous questions, the fact that some of the drivers of the other half of that EBITDA expansion would not be there in the second half, and that we should assume that the EBITDA growth in the second half is going to be mostly driven by the cost savings. So if you can just expand on that please? Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi. So, hi, this is Paulo, Pablo. So let me maybe repeat what I said and explain the bridge. So what I said was that, we have two countries that are exposure today for the savings, for integration plans that we have that are U.S. and Canada, okay? So when you get the EBITDA improvement from these two countries, for the region for North America, the EBITDA improved by $400 million, $225 million came from the sales initiatives that we had. The balance, more than half, a little bit more than half of the balance is coming from price net of commodity that you're not expecting to repeat going forward. In the balance, it's a combination of other initiatives including marking time, not market timing, that was the view that we have. Going forward, we expect our program savings, it's still ramping up to the year every quarter until we get to the $1.5 billion savings through savings that we expect to see in 2017.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Thank you. Just a quick follow-up. So, when do you start on a different subject, when do you start looking at SKU cards or is that already happening and looking at divestitures? And related to that, back in the day, Burger King lost The Heinz – the ketchup business with McDonald's, is that a risk that you would lose the My Café brand in the coffee business at some point? Thanks.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Pablo. This is George. Let me start answering this backward on the second half of the question. Excuse me for not commenting on commercial relationship between us and our customers. This is a practice that we adopt for all our customers, not just the quick service restaurant. On the first one, from the SKU rationalization as part of the merger, there was no need for us to run a major SKU rationalization program, so it did not exist to bringing the two businesses together. However, having said that, SKU rationalization or pruning what we call it is always looked at as part of our assortment efficiency, so we do that as part of the disciplined business practice. It does not have a significant impact that is worthy of reporting, and that's why we do not mention it in our numbers here.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Okay. Thank you.
Georges El-Zoghbi - Chief Operating Officer:
You're welcome.
Operator:
Thank you. And our next question comes from the line of Vivek Srivastava of Goldman Sachs. Your line is now open.
Vivek Srivastava - Goldman Sachs (India) Securities Pvt Ltd.:
Hi, just a question on trade belt optimization in Europe. In 2015, you were able to have better pricing on back of promotional cuts in U.K. How does 2016 look in terms of promotions in U.K. and are there any new geographies in Europe, where you are thinking of promotion cuts?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Vivek. It's Bernardo. Thanks for the question. I think, this – your question allows me to comment a little bit about the outperformance in Europe. And I think here, it's important to really separate a Continental Europe from the U.K. We had actually a very solid first quarter in Continental Europe from the Netherlands to Germany, France, Spain, even Italy, that has been more challenge for us. On the infant category, we had a better first quarter. On the other hand, the U.K. that's a significant part of our business, in Europe had key categories that experienced challenges, especially the soup one, that's related to your question about promo activity. And in the soup, Paulo mentioned that, during the remarks, we came, given the underperformance, we have on the four quarters during the soup season, we decided to protect market share and distribution infusing trade to the system. When you do that, you're already seeing in March, better volumes and better results and moving forward in U.K., we believe with the summer season coming and so on, we should see and should experience a sequential better quarters moving forward in U.K. I think in Europe as a group, what happened in the soup U.K. is a specific category and is a specific challenge situation from the retail environment and comparatives.
Operator:
Thank you. And our next question comes from the line of Matthew Grainger of Morgan Stanley. Your line is now open.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Hi. Good evening, thanks. You call that a few of the factors impacting EBITDA in Europe during the quarter in promotion and marketing spend. As we think about the near-term impact on results of a whitespace launch into a new category like mayonnaise. Are there meaningful upfront costs associated with that kind of expansion, how should we think about the impact of a launch like that during its first year in the market?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Matthew. No, I don't think there's nothing that's not in our plan already. So in a sense it's not that we're going to have higher cost because of the whitespace. You're right to say that given the investment and so on there is a migration of margins that's going to accelerate in the second year, third year and so as we ramp up the awareness, distribution, and so on. But I don't think that's that significant to change the way we think about the business in that sense. I think it's fair to say that our underperformance in the soup season in U.K. forced us to take other measures to put back distribution and market share. That's correct.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Okay. All right, thank you. And then, could I just ask one more on the U.S. coffee category? You called out the category as an area, where you had strong PNOC and also some volume growth, based on scanner data, it seems to be a case where the volume is mostly coming from single-serve. While in roast and ground, you're sacrificing some amount of volume, I guess on the roast and ground piece specifically, are you comfortable with the balance you have there between promotional spending and volumes?
Georges El-Zoghbi - Chief Operating Officer:
Yes, thank you, Matthew. This is George. I'll take that. In the coffee category, you are right to separate the roast and ground from the pods business or the single-serve. The decline in roast and ground is largely due to pricing. As you know, we had a deflationary impact in the marketplace, and that put downward pressure on pricing, the volume is declining, but that's slightly. So, that's not the bigger issue for us. And we are seeing and it has been going on for some time now, consumer shift towards the more convenient pods or single-serve categories. In this category, we are very pleased with our performance. As you know from the scanner data, we grew at over 13% year-to-date, compared to a category growth of 6.9%, so that is twice the category growth, and that's where we believe the future is going to be. We are also comfortable with where we are at from profitability point of view, during the time of deflation.
Matthew C. Grainger - Morgan Stanley & Co. LLC:
Great. Thank you, George.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Matthew.
Operator:
Thank you. And our next question comes from the line of Michael Lavery of CLSA. Your line is now open.
Michael Lavery - CLSA Americas LLC:
Good evening. Just as you look at your margin opportunity, say two years or three years out, how do you think about what the opportunity is over and above the savings? Do you do a bottoms-up for you? Do you do benchmarking, is it both of those? And where do you see where that can go? And then just a housekeeping question on volume and mix, can you give a sense of what the split is between those two?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Yes, Michael, let me start with the second. We don't break down volume mix when you see the number of categories and brands that we have, we don't provide this breakdown. In relation with the first question again, we have this program today that we are very focused to deliver, but again when you see, we're always going to be looking for in – we always benchmark ourselves, we benchmark the expense that we have, a lot of work in terms of what's the best way for us to provide in the cost to serve in the company, but yes, that's right, we're going keep the ZBB program, is a program that it refresh itself every year. So again, all the tools that we have, I'm sure that it will allow us, to be every time reviewing this and pushing more to have a more efficient company.
Michael Lavery - CLSA Americas LLC:
And just in terms of where you might ever hit a wall or if there is limits to that? Do you have ways you can measure or try to quantify that?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Michael, it's Bernardo. Look, the experience we have and the way we think about those tools forward was mentioned just a couple of minutes ago, it's much more as a system than really a one-off or it's not the way we do things here, that's why our thinking is very long-term in that sense. So ZBB MBO revenue management, all the innovation pipeline, the way we follow through the process here, we're looking 2016, 2017, 2020, 2025 and is a system. So our experience tells us, that's not a question of having a wall or not a wall like you're saying. It's a question as a system to prepare and to accept value where there are. And sometimes, you're going to be infusing quarter, taking cost that doesn't matter, but the system works in a way that you can identify the opportunity and invest behind, not only from a top line, but from bottom line. So if the process is working properly, I don't believe the situation is a one-off that to cross the line, because we self correct ourselves in a very fast way.
Michael Lavery - CLSA Americas LLC:
Okay. That's helpful. Thank you very much.
Operator:
Thank you. And our next question comes from the line of David Palmer of RBC Capital Markets. Your line is now open.
David Palmer - RBC Capital Markets LLC:
Thanks, good evening. Your gross margin gain of over 550 basis points in the quarter, that was even more than the fourth quarter which surprised us, particularly, because the promotion comparisons were not as easy as that quarter. You mentioned that pricing net of commodities was favorable, how much of the gross margin gain would be what you would call commodity timing? And perhaps what are some of the other drivers that you would call out for gross margin specifically?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi, David. Again, I think, as I was explaining, we had this benefit from the price net of commodity in the first quarter, that's prior year, that for sure was a benefit in terms of gross margin. We also had a piece of our savings a little bit less than half of the savings that $225 million, that is going – is coming – is appearing in the COGS that both of these factors or those of the facts impact the gross margin and kind of explain the majority of the improvement we had in the gross margin ratio. Again, that's not the clear way that we track the business, generally we separate more between contribution margin, variable cost and fixed cost. But those were the main facts that we had in the gross profit.
David Palmer - RBC Capital Markets LLC:
Is there any color that you could offer about what's driving that mid-single-digit growth that you see sustainable on the foodservice area?
Georges El-Zoghbi - Chief Operating Officer:
Thank you, David. Yes. The foodservice is not just a foodservice area, it's foodservice and other non-measured channels. So, it is anything that goes into club stores, commissaries, foodservice and Dollar General. For one, these businesses tend to have a higher rate of growth than the measured channels, and two, as I mentioned on the last call, we initiated a major whitespace and business development program that started to payoff, and we continue to see a positive outflow for these businesses.
David Palmer - RBC Capital Markets LLC:
And then one last one on advertising spending, in the quarter, does that increase become behind some of those Big Bets, and what's your general plan for ad spending for the year? Thanks very much.
Georges El-Zoghbi - Chief Operating Officer:
Yes, the advertising as we said on the last call that would be increased in the U.S. by about $50 million year-on-year, and the majority of this is being put behind the Big Bets. You would've seen the advertising so far on the new items that we have launched this Q1 and Q2 where the most of these advertising actually being spent and we will continue into Q3 and Q4.
David Palmer - RBC Capital Markets LLC:
Thank you.
Georges El-Zoghbi - Chief Operating Officer:
You're welcome.
Operator:
Thank you. And our final question comes from the line of Priya Ohri-Gupta of Barclays. Your line is now open.
Priya Ohri-Gupta - Barclays Capital, Inc.:
Thank you so much for taking the question. Two, if I may. First, can you just talk about how you think about some of the secured debt in your structure, whether there is a focus on trying to clean that up and have only unsecured borrowings given that you are an investment grade issuer? And then just secondly, can you talk a little bit about the rationale behind the $4 billion commercial paper program you put in place recently and just in terms of the size of that versus your ongoing needs? Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi, Priya. Again as you know, we have intention to redeem the prefer as soon as it gets callable beginning of June. We've talked a lot how accretive this transaction would be in terms of cash flow and earnings and EPS for the company. We are considering how close we are to access the market. I would prefer and I will disclose this information soon, as soon as we access the markets. But we are intended to access the market in the near-term.
Operator:
Thank you. And I would now like to turn the conference back to Chris Jakubik for closing remarks.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Okay. Thanks, everyone, for joining us today. For any of the analysts who have follow-up questions, Rishi Natarajan (57:11) and myself will be around to take your calls and if anybody from media has any follow-up questions, Michael Mullen would be happy to take your calls. Thanks very much, and have a great night.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you.
Georges El-Zoghbi - Chief Operating Officer:
Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program. You may all disconnect. Everyone, have a great day.
Executives:
Christopher M. Jakubik - Kraft Foods Group, Inc. Bernardo Vieira Hees - The Kraft Heinz Co. Georges El-Zoghbi - The Kraft Heinz Co. Paulo Luiz Araújo Basílio - The Kraft Heinz Co.
Analysts:
Kenneth B. Goldman - JPMorgan Securities LLC Bryan D. Spillane - Bank of America Merrill Lynch Andrew Lazar - Barclays Capital, Inc. Eric Richard Katzman - Deutsche Bank Securities, Inc. David Palmer - RBC Capital Markets LLC Michael Lavery - CLSA Americas LLC Christopher Growe - Stifel, Nicolaus & Co., Inc. Robert Moskow - Credit Suisse Securities (USA) LLC (Broker) John Joseph Baumgartner - Wells Fargo Securities LLC Jason English - Goldman Sachs & Co. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker)
Operator:
Good day. My name is Sabrina, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's Fourth Quarter 2015 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Vice President of Investor Relations. Mr. Jakubik, please go ahead.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Good afternoon, and thanks for joining our business update for the fourth quarter of 2015. With me today are Bernardo Hees, our CEO; Paulo Basilio, our CFO; and George Zoghbi, the Chief Operating Officer of our U.S. Commercial Business. During our remarks, we'll make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll discuss some non-GAAP financial measures during the call today, and you can find the GAAP to non-GAAP reconciliations within our earnings release and at the back of the slide presentation available on our website. Also please note that in 2015 we had a 53rd week, so on the charts in today's presentation we've excluded the extra week from our organic net sales growth figures, and we've provided our estimate of the impact on adjusted EBITDA and adjusted EPS within each of those bars. With that out of the way, let's turn to slide two, and I'll turn it over to Bernardo.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Chris, and good afternoon, everyone. Before we review our results and talk about the year ahead, I want to provide context to today's conversation by reviewing our goals and strategies. As you know from our last call, our strategy is based on three objectives
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, Bernardo, and good afternoon, everyone. Turning to slide four, I will begin by saying that we are feeling good about the state of our U.S. business, and our ability to generate profitable growth in 2016 and beyond. And that's despite a sizable step-down in volume and mix performance in Q4. So why am I optimistic? Several reasons. First, we're driving profitable net sales with significantly lower promotional activity versus Q4 2014. As you can see on the slide, we drove solid 1.2% non-promoted consumption in Q4 and 1.5% non-promoted consumption for the full year for our combined portfolio in the United States. This was driven by innovation, new product news and an increase in working media behind ketchup, pasta sauces, Lunchables, P3, cold cuts, single-serve coffee and cream cheese. Secondly, our shipments were below consumption in the fourth quarter. This was due to shipment timing versus prior period, and mainly related to comparisons with Q4 last year when for instance we were filling the retail pipeline ahead of our launch of McCafé as well as the business losses in the foodservice highlighted on our last call. But this is now behind us, and we are pursuing a solid development plan for our foodservice business in 2016. Third is the fact that our integration initiatives are beginning to have an impact, with organizational structure savings contributing to EBITDA growth in Q4. And looking forward, savings from ZBB should begin to be realized across our combined operations, and modernization and capability building within our manufacturing footprint should ramp up significantly. Finally, I am also confident about our prospects because of our robust innovation pipeline, Big Bets, and my belief that we are well-positioned to build on our 2015 accomplishments in 2016. In particular, we'll become even more equipped and more focused on putting products and investable marketing ideas into the marketplace against some of our biggest turnaround opportunities. I'm not going to tell you that we have a solution for every part of our portfolio just yet, but I do believe our pipeline is in better shape to commercialize trend-bending product into the marketplace, and we will be in even better shape as we execute our footprint initiative over the next two years. Let me give you a few quick examples of what to look for on your next round of store checks. Capri Sun Organic is now in the marketplace, with advertising scheduled to hit later in the second quarter. We're making changes to ensure that Mac & Cheese is more relevant today than ever before, with no artificial flavors, preservatives or synthetic colors. And you will hear us making noise about this very soon. Also, we're working to improve our nutritional frozen meal offerings, which we will talk about later in the year. We will support these and other Big Bets with a solid increase in working media dollars. I hope you all saw our Meet the Ketchups campaign that we kicked off during the Super Bowl. It is part of a major marketing campaign behind Heinz Ketchup. We expect 2016 will be a strong marketing year for us, including a further shift of our advertising spend from non-working to working media, with our goal of increasing working media to at least three-quarters of our marketing budget. With that, I'll turn it over to Paulo to walk through the numbers in more detail.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you, George, and good afternoon, everyone. Let's turn to slide five to talk about the key factors impacting our total company performance for both Q4 and full year 2015. One of the biggest factors impacting our reported results all year was a strong negative currency translation, an impact that grew to the 6% range on the top line and 9% to 10% of EBITDA beginning in the third quarter, when we recognized the devaluation of the Venezuelan bolívar. And we expect this to continue through the first half of 2016. Net pricing was neutral to favorable in all segments in both Q4, for the full year. This was driven by a combination of price increases and taking out inefficient trade spending, partially offset by lower net pricing related to lower net commodity costs across our big four commodities in the U.S. and Canada. And with dairy prices remaining low, this is something we are likely to see continue into the first half of 2016. We had negative volume/mix in the U.S., Canada and Europe that offset strong growth in Rest of World. The volume/mix decline accelerated in Q4 but mainly due to factors not expected to repeat and I'll talk more about those with our segment results. At the EBITDA line, we delivered strong growth in Q4 and the full year driven by restructuring and integration savings, expanding our adjusted EBITDA margins by more than 200 basis points for the full year. Dropping down to adjusted earnings per share. Adjusted EPS of $0.62 did benefit by approximately $0.03 from the 53rd week, but this was more than offset by roughly $0.10 from unfavorable tax impacts. In Q4 this year, we incurred tax expenses related to the repatriation of foreign earnings, done as part of our legal structure integration process. This pushed our Q4 implied tax rate into the mid-30s, and for the full year to just over 30%. By contrast, in 2014 we had favorable tax impacts that drove implied tax rates on Adjusted EPS into the mid-20% range for both Q4 and full year. That being said, we continue to believe that an effective tax rate of approximately 30% is fairly representative of our average rate on an ongoing basis. That's the total company, let's turn to slide six and our U.S. segment results. You can see here that we had sequentially weaker organic net sales growth in Q4. This was due to weaker overall volume/mix. The primary sources of the volume/mix decline were consistent with what we've seen all year. Category trends and volume loss associated with higher net pricing in ready-to-drink beverages, powdered beverages and boxed dinners. Category and market share declines in nutritional frozen meals. And lower foodservice shipments due to lost bids at some key customers. In Q4, two other factors resulted in unfavorable comparisons and a further year-on-year decline in volume/mix. One, shipment timing meaningfully impacted by the pipeline shipments for the launch of McCafé last year. And two, we executed significant promotional activity in Q4 2014, particularly in parts of our cheese and spoonable portfolios that we chose not to repeat this year. Looking forward, we don't expect either of these factors to hold back our Q1 volume/mix performance. By contrast, growth in pro forma adjusted EBITDA in the U.S. accelerated in Q4, as did adjusted EBITDA margins on both year-over-year basis and sequentially versus Q3. Consistent with the full year, the U.S. benefited from a combination of favorable pricing net of costs and lower overheads. In Q4, our adjusted EBITDA growth and margins picked up momentum from a combination of increased integration savings and better overhead cost performance as the unfavorable bonus accrual comparisons we faced in Q3 faded. In Canada, on slide seven, our results continued to reflect a double-digit currency translation headwind that grew as the year progressed, as well as challenges to increase prices to offset higher input costs in local currency terms. Our price realization improved in Q4 relative to full year. However, volume/mix declines drove organic net sales growth into negative territory. For the year, this was mainly caused by lower shipments in foodservice, refreshment beverages and infant nutrition. In the fourth quarter, the decline in volume/mix was greater, primarily due to comparisons with prior year in foodservice and coffee, including last year's launch-related shipments of McCafé. Adjusted EBITDA in Canada was relatively flat for the year but up mid-single digits in Q4. This reflected the fact that our price realization had caught up to higher local input costs. That being said, our Canadian business is facing further local cost inflation in many categories, and this month we are implementing additional pricing actions to offset the higher costs. Turning to Europe on slide eight, while currency translation remained unfavorable, it was slightly less of a drag on our reported results in Q4 than what we had seen most of the year. Beyond currency, the drivers in Europe remained largely the same in Q4 as it had been year-to-date. Net pricing gains from strategic pricing in ketchup and mayonnaise across a number of markets offset by lower volume/mix. In terms of volume/mix, despite a significant improvement in our product mix, volume/mix was down in the mid-single digits for both the year and Q4. This was primarily driven by volume declines related to cutting inefficient promotional activity in UK beans, price increases in ketchup and ongoing consumption declines in Italy infant nutrition. In addition, we experienced lower UK soup shipments in Q4 due to a combination of three factors
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you, Paulo. Turning to slide 12, let's talk about what we expect to face in the year ahead. Similar to what we saw in 2015, we expect currency and consumption trends to remain meaningful headwinds across most markets in the year. And as Paulo told you our general managers from Canada to Asia will continue to face pressure to increase prices in many categories to offset higher input costs in local currency. There is also the ongoing need to drive better consumption in the face of both consumer weakness and consumers' desire for fresher, less processed food. All that said, we're very excited about how Kraft Heinz is positioned. To unleash growth, we will continue to focus on innovation, go-to-market capabilities and increasing working media dollars. We'll build our innovation pipeline through big bets in each market, and as the year unfolds, you'll see us launch advances in areas where consumers are migrating. Importantly, we'll continue to take a portfolio approach within the key categories in which we compete, from premium to value offerings, to meet consumer demand across the spectrum. On the cost side, we expect to make significant progress on delivering best-in-class margins through
Operator:
Thank you. And our first question comes from the line of Ken Goldman of JPMorgan. Your line is now open.
Kenneth B. Goldman - JPMorgan Securities LLC:
Hi. Good afternoon. I wanted to ask about the comment that you've realized $125 million in savings but you're still targeting $1.5 billion overall because the $125 million's a pretty small percentage of that $1.5 billion, so I'm curious how are you getting such a big EBITDA margin improvement if you've barely scratched the surface on that $1.5 billion? Are the benefits to margins, and maybe this is an obvious answer, but are they coming from drivers outside that number? Lower promotions or what? And I'm just curious to get a little bit of color on that one.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Ken. This is Paulo. Thanks for the question. I think, actually when you think about our EBITDA margin improvement, it comes from mainly three items. The first thing is price net of commodity that you have in the quarter. We had also some footprint optimization that we saw realized in Europe, and also the reduction in promotion that we stopped doing that we did in the prior year. So on top of that we had also this $125 million in the quarter, important to state this number. We saw the benefits of $125 million in the quarter, so it's one quarter of savings, but those were the main items that we got to increase our EBITDA margin.
Kenneth B. Goldman - JPMorgan Securities LLC:
Okay. Thank you. I'll pass it on. I know the call is long.
Operator:
Thank you. And our next question comes from the line of Bryan Spillane of Bank of America. Your line is now open.
Bryan D. Spillane - Bank of America Merrill Lynch:
Hi. Good afternoon. Just a question about the revenue; I think one of the things we've heard quite a bit over the last few months is a concern that as the cost savings and the margin start to expand, that you'll get a downdraft on revenues similar to what you've seen in Heinz, and I think today the organic sales growth was a little bit below where people were expecting. So could you just sort of talk about how this is different from what you experienced at Heinz? And then also, if you could just clarify how much the shipment timing affected the overall sales comp? Thanks.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Bryan. It's Bernardo. I think it's important, as we highlighted in the remarks, to go to the specific items of the fourth quarter, right? Paulo read we went from all the regions on the specifics. And there were some challenged categories like frozen meals or soup in U.K., but when you see our market share performance and so on, we have been growing quite stable in most parts of that. So most parts what you're seeing, we saw a lot of really leaving negative ROI initiatives that really didn't support the company for the long run as we continue to build the pillars and push us to really a profitable sales agenda. As I always said and it's important to remind, we're a sales organization. And with that in mind, what I can tell you that I think it's – from the highest comparison you made in the beginning and so I think there are a lot of difference in a positive way. First, we are pushing this agenda of innovation, of go-to-market capabilities and higher marketing dollars in a much faster pace than we did at that time, okay? And second, we're actually feeling good about the first quarter of the year and our objectives for 2016 and beyond on pushing this agenda.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. Thank you. That's helpful. And then just if you could clarify how much of the shipment timing in the U.S., just to – what effect that had on the comp?
Georges El-Zoghbi - The Kraft Heinz Co.:
Yes, Bryan, this is George Zoghbi here. The shipment timing in the U.S. in Q4, as I stated in my pre-prepared remarks, was affected by three things when you look at the comparisons. One is one-off items that we did last year in preparing to the launch of McCafé. That was a big one for us. The second one is we did not do promotional activities that we did in Q4 of 2014. And the third one, in alternative channels we exited businesses that we won't be overlapping moving forward. So moving forward, you're going to see that the shipment sales and the consumption sales will be closely aligned.
Bryan D. Spillane - Bank of America Merrill Lynch:
Okay. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you.
Operator:
Thank you. And our next question comes from the line of Andrew Lazar of Barclays. Your line is now open.
Andrew Lazar - Barclays Capital, Inc.:
Good evening, everybody.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Andrew.
Andrew Lazar - Barclays Capital, Inc.:
This is the second quarter in a row where KHC saw positive pricing net of costs in every region, despite obviously negative – pretty negative input cost trends. So I'm trying to get a sense of how this has been achieved given it's kind of a different outcome than maybe we would have seen from Kraft in the past. And is this sustainable in this type of input cost environment? That's the first. And then just second would be just what did you mean on that one slide about some execution or improvement in sales force execution? Just curious if that changes that sort of in-store activities at the corporate level. What was meant by that would be helpful. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Andrew, this is George. Thank you for your question. Yes, we are very pleased with the work we did on PNOC, not just in Q4 or the last two quarters that you have mentioned, but right throughout 2015, particularly in dairy, in meat, in coffee. And we believe the strength of our brand equities and the investment that we have been making and we continue to make in these brands is allowing us to do that. Do we feel that it's sustainable? Yes, we do. And the reason we feel it's sustainable because while we were doing this and PNOC's been healthy and positive for us, if you look at our market share, which you have access to, we managed to grow share in all these categories. For example, we grew share in cream cheese, we grew share in processed, we grew share in American slices, we grew share in Oscar Mayer meat combos, we grew share in snack nuts and seed, we grew share in coffee. Dairy is where we lost some share, softening in natural cheese and hot dogs and it was our willingness not to chase the market down. So that's, if you want, the reasons why we believe what we did is sustainable and without strong brands we won't be able to do that. That's the first part. The second part of your question, we are now of a size where we believe that assessing our market, go-to-market model and sales by focusing on our capability to cover more areas and be more extensive and the frequency, of course, would be higher would allow us to do more. So we are experimenting with some models that we'll be in a better position to share with you later on in the year.
Andrew Lazar - Barclays Capital, Inc.:
Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thanks.
Operator:
Thank you. And our next question comes from the line of Eric Katzman of Deutsche Bank. Your line is now open.
Eric Richard Katzman - Deutsche Bank Securities, Inc.:
Hi. Good evening, everybody. I guess I have first, like a, basic question, a broad question and then a more specific one. In terms of the, I think, Paulo, you mentioned higher CapEx to deal with the footprint. So I assume the way the savings in 2016 and 2017 are going to flow as a result of that, first will be more SG&A related, and then maybe in 2017 it will be more cost of goods, given the footprint changes, and so I'm wondering, is that correct? And then two, can you say what are the incremental savings you expect in 2016, so we have more of a bridge between the two years? And then I have a technical follow-up question.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Eric. We are not breaking down the phasing of the savings because that cannot match the quarter (32:38) one week or one month delayed. So what we have normally happen is and what happened last year is, we start with the org restructuring and we saw already in the last quarter the savings flow into our results. And then we have together the ZBB and the footprint happening just right after, and the ZBB is going to be in the long tail. So again, we expect to have the balance of the savings happen during 2016, but appearing in the full P&L in 2017. We do not break out the phasing of the savings.
Eric Richard Katzman - Deutsche Bank Securities, Inc.:
Okay. And then just as a quick follow-up, I'm just trying to understand a little bit more if you've got like $40 billion of goodwill on your balance sheet, is it a function of how the merger was accounted for that there isn't much more non-cash goodwill expense running through the P&L? Because Kraft and Heinz both had big foodservice businesses, and I would have assumed that those would have triggered more non-cash amortization expense. And I'll pass it on. Thanks.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Hi, Eric. It's Chris. I think once you get the 10-K, I think it'll be a little bit clearer because what you had was most of that goodwill going to indefinite-lived assets, a lot in terms of mark-up of brand values because within the transaction it was Kraft being acquired, so that's where most of the goodwill would have been assigned and largely to indefinite-lived assets. But I can follow up with you in a little bit more detail after the call.
Eric Richard Katzman - Deutsche Bank Securities, Inc.:
Okay. Thanks.
Operator:
Thank you. And our next question comes from the line of David Palmer of RBC Capital Markets. Your line is now open.
David Palmer - RBC Capital Markets LLC:
Thanks. Good evening. Bernardo, you know from having your time in the fast food world that companies there will often open market test a new product launch so the companies and the franchisees will understand how a Big Bet will work before the Big Bet is made and the dollars spent. I'm reflecting on that because I feel like packaged food companies often have a sketchy track record on Big Bet innovation; they kind of give it a try. When you think about the bets you're making this year, how comfortable are you that the incrementality and the returns will be there? And any color why would be helpful. Thanks.
Bernardo Vieira Hees - The Kraft Heinz Co.:
David, thanks for the question. It's quite interesting. In a sense, what we've tried to do with the Big Bets not only here in the United States but Canada, Europe and all, we're going to fewer bets, but really bolder and stronger in that sense. So, in order to get there and mitigate the risk, we need really to pass the profile in the pipeline from consumer insight up to the shelf as a program in a much more effective way, and what you have been seeing from the experience in 2016, George mentioned some of them and so on, that really has been paying out. Look at the performance of Heinz Yellow Mustard, you look at P3 and look at hot sauces in Europe, and there are others coming to market in 2016. What's fair to say to your question that we're going to need to be much more robust on the testing, design, understanding consumers and really coming big in supporting to make it a win in the marketplace. If you say that's a more risky strategy that in a fragmented innovation pipeline, you're probably right. In other hand, I think if you do all the steps prior to the launch, as testing, consumer insight and well-designed innovation pipeline, a robust innovation pipeline, I think can be quite significant but you really can move the needle in the company from a stable standpoint, and that's what we're looking for here.
David Palmer - RBC Capital Markets LLC:
Thank you very much.
Operator:
Thank you. And our next question comes from the line of Michael Lavery of CLSA. Your line is now open.
Michael Lavery - CLSA Americas LLC:
Good afternoon.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Hi, Michael.
Michael Lavery - CLSA Americas LLC:
Could you talk a little bit about your marketing spending? And the 75% working spend that you're targeting, does that imply a net increase in marketing or can you actually get costs still down overall? And then just a little bit related to that, can you talk a little bit about the Kraft Kitchens database? Are you able to take advantage of that as well given that you have that proprietary property?
Georges El-Zoghbi - The Kraft Heinz Co.:
Michael, this is George. Thank you for your question. The first one about the marketing spend, we look at marketing in two buckets if you want
Michael Lavery - CLSA Americas LLC:
(38:34).
Georges El-Zoghbi - The Kraft Heinz Co.:
Sorry, go ahead.
Michael Lavery - CLSA Americas LLC:
And in total it's net savings, though, you're saying? So the savings more than offset the working increase?
Georges El-Zoghbi - The Kraft Heinz Co.:
Yes. In total would be a net savings and will continue to be in the mid-single digits. So that's our advertising spend. The second part of your question on Kraft Kitchens; as you know, this is the largest website for downloading recipes, not just in the United States but in the world, and absolutely we're already in motion to include all the Heinz products. And we're doing more on that in terms of digital database that we capture from visitors to this site that we can start forming a primary database to use for our own marketing directly to the consumers.
Michael Lavery - CLSA Americas LLC:
Thank you very much.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you. You're welcome.
Operator:
Our next question comes from the line of Chris Growe of Stifel. Your line is now open.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Good evening. I just had a question for you if I could, a bit of a follow-on to an earlier question in relation to the input cost inflation you see in 2016. I'm not sure if you can quantify that, but maybe could you just give an idea of the degree of pricing that will be required to offset that inflation. And do you expect PNOC globally to be a drag on the gross margin this year given that you're starting to take pricing up?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Chris. We give no guidance in terms of commodity inflation.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. So, can you talk at all about PNOC then in relation to the increase you have to take in some of the global markets, you mentioned there being some FX-induced cost inflation?
Georges El-Zoghbi - The Kraft Heinz Co.:
Okay. This is George here. Let me take the PNOC as a follow-up from what I talked about earlier. We had a very good year from PNOC and the question was asked before about that and we believe this is sustainable. And the reason we believe it's sustainable because of the investments in our brand, the investments in innovation and the investments in renovation that we are making to be able to command premium to the product. So that will continue in the current year as well. And as you know, U.S. is the majority of the revenue of the worldwide market, so you'd expect a positive in this regard.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
I don't know if I could (41:17) I don't know if you asked about the FX, the inflation impact that we are seeing going forward, but we still think that we're going to face a similar type of headwind in FX in the next two quarters. We had around 6.5% headwind in the last quarter. 1/3 of this is coming from the Venezuelan devaluation we did at the end of second Q, and we expect to face the same type of impact at least during the first half of 2016.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you for that additional color.
Georges El-Zoghbi - The Kraft Heinz Co.:
Okay. Thank you, Chris.
Operator:
Thank you. And our next question comes from the line of Robert Moskow of Credit Suisse. Your line is now open.
Robert Moskow - Credit Suisse Securities (USA) LLC (Broker):
Hi. Thank you. Bernardo or George, I think a lot of people have tried to pin you down on sales trends and what to expect in 2016 and I know that you don't want to give us specific sales guidance. But this is a metric that you care about a lot in your executive comp. We have to try to figure out on our end how to think about sales, at least the pace of recovery. Can you give us any help, though, at all on, should the first half of 2016 look kind of similar to the back half of 2015? Is it going to be negative for a while and then progressively get back to flat? We just want to try to help your investors not be surprised if sales are going to be negative for an extended period.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, Rob. This is George. Maintaining stable top line for 2016 is our priority. So this is where we're looking at in the full year and to do that we are ensuring that business stability as we go through the footprint, the launch of new product development successfully, realizing the benefits we promised. And as I said earlier when we were talking about the Q4, that, that separation between consumption and shipment is going to (43:36) significantly as we move forward, and our performance will be more so what we are selling. So we see an improvement in 2016. We don't give guidance about the top line but we are confident about maintaining a stable top line moving forward.
Robert Moskow - Credit Suisse Securities (USA) LLC (Broker):
Okay. That was very helpful. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, Rob.
Operator:
Thank you. Our next question comes from the line of John Baumgartner of Wells Fargo. Your line is now open.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Thank you for the question. I'd like to ask about your trade promotion efficiencies and your adjustments there. As you dig into that with your retailers, can you maybe summarize the tone of those conversations in terms of where you've encountered any sticking points, where there's been more pushback? And then any particular areas where both parties are seeing mutually beneficial opportunities, just maybe how those conversations are progressing?
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, John. I'm going to give you some color about what we do with trade promotion. What I won't be giving you is what we talk with the retailers about. I mean, this is something we do with our trade partners; we do not share publicly with the world. As far as trade promotions are going, we continuously evaluate all trade promotions based on the history and based what we did in return on investment. And like everyone else what we were trying, some promotions have a positive return on investments; other promotions have a negative returns on investment. So what we will try to do, we try to replicate more of the positive return on investment and take out and minimize the negative return on investment one. Of course, there is a negotiating effort that goes on with retailers. We always try to work in a mutually beneficial way to ensure we are growing the category and providing value to consumers, and that's what is important to both the retailers and ourselves.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Is that process proving to be a bit more volatile than you would have thought? Or is it more kind of a glide path, straight line adjustment that you're seeing?
Georges El-Zoghbi - The Kraft Heinz Co.:
I've been doing this for 24 years, and it's the same anywhere in the world. I operate in a number of markets and this is like sport, contact sport anywhere in the world, so we do not, and it differs by category by category; differs by retailer, by geography, by personality, but that's what we get paid to do; that's our job and we believe we do it very well.
John Joseph Baumgartner - Wells Fargo Securities LLC:
Great. Thank you, George.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you, John.
Operator:
Thank you. Our next question comes from the line of Jason English of Goldman Sachs. Your line is now open.
Jason English - Goldman Sachs & Co.:
Hey. Good afternoon, folks. I want to pick up on that line of questioning around TBO or Trade Budget Optimization. First, can you comment about Europe a little bit more? You mentioned competitors maybe getting a little bit more aggressive and you haven't needed to respond. The way it sounded was actually potentially putting more trade money back in. Is that true? And secondly, what are the learnings that you have from the initiatives you deployed at Heinz on this front that you're applying to Kraft? Sort of what made you do differently based on that learning?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Hi, Jason, here is Bernardo. Let me comment on the European part of your question then we'll go to the lessons. I think when you see the fourth quarter, it's true we experienced a little more challenged environment in the market in Europe, and that's pretty much a push by really the soup segment in U.K. What we went through to really a lower level promotion and we experienced some problem in the distribution with some of our retail partners in U.K. and the fact that the infant category in Italy where you have a stable and growing market share but continued to decline at a fast pace. When you think about reacting to that and we're already seeing that reaction, it's not really only infusing more trade, that's your question, but actually getting the right level promotion with the positive returns and being with the right mechanism of trade was something George just mentioned in the question before, so we can have a win-win situation with our partners in U.K. and Europe. And I think there is a solid plan in place to really push Italy to a different level in 2016. So it's true that we experience more challenge than we faced in the fourth quarter in Europe, especially the U.K. situation I mentioned. It's also true that you continue to grow market share in that market except for soup, all right? So what we may see now in first quarter and especially moving forward from here is the fact that we're investing more but we're investing the right instruments with positive return. On the second part of your question about the lessons from Heinz and so, like I said before I think a lot of the agendas in Heinz that we push innovation, and go-to-market capabilities, higher media spend and so on, it took us almost a year when we started to push this agenda. And I think now given the – some knowledge we had before, the integration going well and a lot of other elements of the Kraft Heinz merger make us push this agenda in a faster pace. And there are some lessons from instruments (49:36) initiatives and other things on the SKU rationalization and footprint initiatives. And so that we learned the lessons to be applied here. I'm sure we're going to learn other lessons in this merger that will be applied some point in time, but that being said I believe we're doing things different in some cases and we're repeating also things that we believe have done well in the past.
Jason English - Goldman Sachs & Co.:
Thank you. That's helpful. One quick more question, then I'll pass it on. When you made the acquisition, you guys highlighted the opportunity for Kraft brands abroad and the ability to use the Heinz infrastructure. Can you update us on where you stand with actually acting against that opportunity?
Bernardo Vieira Hees - The Kraft Heinz Co.:
Yes. We continue to be quite optimistic about that. We always knew that 2016 would be the year to build the supply chain and infrastructure. What we did, I think was the right move. To select 10 countries in 4 segments that really want to push the agenda while trying to do everything at the same time everywhere, that wouldn't be effective. And now we should come to market already looking second half 2016 already with some of these initiatives. But we're definitely building the infrastructure and the supply chain to take advantage of our distribution and footprint internationally to land the Kraft brands in different markets around the world. So we're probably going to talk more about that as the quarters progress.
Jason English - Goldman Sachs & Co.:
Good stuff. Thank you very much.
Operator:
Thank you. Our next question comes from the line of Alexia Howard of Bernstein. Your line is now open.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Good evening, everyone.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Good evening, Alexia.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Good evening.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Can I hone in on Europe here? The legacy Heinz business in Europe, the margins have been up at 37%, 38% on an EBITDA basis for the last couple of quarters. I think that's up from low-20%-s at the start of all this. Am I right in thinking that a lot of that recent step-up that we saw this quarter and last quarter is reductions in promotion spending? That's I think what was the gist of the comments and that, that wouldn't be included in the $1.5 billion of cost saving within the P&L? And then the follow-up question is why couldn't margins in North America go to a similar level since we usually see margins higher in North America than in the European region? Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Hi, Alexia. This is Paulo, and thanks for the question. I think in Europe, we have a very strong implementation, not only of the revenue management side and the SKU rationalization, as you comment, but also a very strong ZBB and also the footprint that we did there went really well. All of this helped to improve the margins of the country. Besides that, when you compare – so again the promotions activity – now the selection of the right promotions also helped with the margin increase there. When you compare Europe with other countries, I think each country and the footprint of categories that we have, the geographies and the brands that we have in different countries that does not allow us to kind of try to infer the same type of opportunity margin that we saw in Europe and other places. I think in Europe today we are in a stage that if we're going to get much more from sales growth than from margin increase in EBITDA.
Alexia Jane Howard - Sanford C. Bernstein & Co. LLC:
Thank you very much. I'll pass it on.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Great. If we could take one more question, please.
Operator:
Thank you. And our final question comes from the line of David Driscoll of Citigroup. Your line is now open.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Great, thanks a lot and thanks for squeezing me in. I appreciate it. Can you talk about volume growth and the effect that it has on margins? Because I think from most of the companies that we talk to within the peer set, they always talk about wanting to see volumes up 1%, 2% or 3%, because of the incremental margins that they gain from the volume growth leverage through their manufacturing facilities. But with your fourth quarter and your full year volumes down heavily, yet your margins are up, is this a story of there's just so much unprofitable volume that you can eliminate first before we worry about volume declines negatively impacting margins? So there's a lot of room there for some discussion. Please do what you can to help us understand. Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Yes, David, this is George. Thank you very much for your question. Our focus is on profitable growth. We repeated that a number of times, and we will have some categories where you'll see volume growth. And while we have other categories where you'll see a volume decline, overall, because of our size and the diverse businesses and categories we operate in, we will probably reflect what would go on in the marketplace. The focus on growing volume for us would be largely done through the following
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Final follow-up for me is just, is there an Easter shift effect in the first quarter of 2016 that you could call out for us?
Georges El-Zoghbi - The Kraft Heinz Co.:
Yes. So you know for those of us who've lived through a number of Easters, we know that period of time really well. Last year's Easter was not too far removed from Q1; as you remember it was early in April where most of the orders of last year's Easter went into Q1. However, if we see a one-day shift in ordering between one year and another year, that could be the difference that would be helpful to us this year. So it won't be a high magnitude, but it'll be a little bit helpful for us in Q1 compared to last year.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you very much, David.
Operator:
Thank you. I'd now like to turn the conference back to Chris Jakubik for closing remarks.
Christopher M. Jakubik - Kraft Foods Group, Inc.:
Thanks very much and thanks, everyone, for joining us today. For those in the media that have follow-up questions, Michael Mullen will be available to take your calls. And for analysts who have follow-up questions, Rishi Natarajan (57:22) and myself will be around. So, thanks very much and have a good evening.
Bernardo Vieira Hees - The Kraft Heinz Co.:
Thank you.
Paulo Luiz Araújo Basílio - The Kraft Heinz Co.:
Thank you.
Georges El-Zoghbi - The Kraft Heinz Co.:
Thank you.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program. You may all disconnect. Everyone, have a great day.
Executives:
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc. Bernardo Vieira Hees - Chief Executive Officer Georges El-Zoghbi - Chief Operating Officer Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President
Analysts:
Andrew Lazar - Barclays Capital, Inc. Bryan D. Spillane - Bank of America/Merrill Lynch Jason M. English - Goldman Sachs & Co. Kenneth B. Goldman - J.P. Morgan Christopher Growe - Stifel, Nicolaus & Co., Inc. Matthew C. Grainger - Morgan Stanley Pablo Zuanic - Susquehanna Financial Group LLLP David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker) Priya Joy Ohri-Gupta - Barclays Capital, Inc.
Operator:
Good day. My name is Ben, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company Third Quarter 2015 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Vice President of Investor Relations. Mr. Jakubik, you may begin.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Good afternoon, and thanks for joining our business update for the third quarter of 2015. With me today is Bernardo Hees, our Chief Executive Officer; Paulo Basilio, our Chief Financial Officer; and George Zoghbi, the Chief Operating Officer of our U.S. Commercial Business. During our remarks, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release. We'll also be discussing some non-GAAP financial measures during the call today. And you can find the GAAP to non-GAAP reconciliation within the earnings release we issued about an hour ago and in the Investor Center on our corporate website. Before we get started, as you know, the merger between Kraft and Heinz to form the Kraft Heinz Company was completed on July 2, 2015. And therefore, this is the first time we've provided a business update as a combined company. So today, Bernardo, George and Paulo are going to provide some perspective on how we intend to run our business more generally, in addition to covering Q3 results and recent business trends. After that, we will be available to take your questions. So let's turn to slide number two, and I'll hand it over to Bernardo.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you, Chris, and good afternoon, everyone. It's my pleasure and my honor to be speaking to you as the CEO of The Kraft Heinz Company. Since this is our first call since the merger, I thought it would be good to start by sharing with you some highlights of our first 120 days as a combined company. After completing the merger on July 2, we moved quickly to establish our new leadership team and put in place a streamlined structure for our businesses in the U.S. and Canada Zones. Having done that early on, our integration work has remained right on track working on people, systems and process. We have been pleased with our ability to retain top talent, particularly front-of-house marketers in key Kraft categories. We have been impressed with how the legacy Kraft team has embraced change and this performance-driven culture. We are instituting new rituals and routines that represent the discipline, accountability and methodology for how we will operate as one of the world's premiere companies. This includes cascading core business practices that will continue to build our competitive advantage, like Zero Based Budgeting, revenue management and Management by Objectives. We are currently rolling out our Zero Based Budgeting or ZBB across the legacy Kraft commercial units and functions and it will be the basis for our 2016 planning process, worldwide. In revenue management, we are building an internal function from the ground up to support how we go to market across roughly 40 categories in North America. We are also now installing our third core business practice that we call Management by Objectives or MBOs with all legacy Kraft leaders as part of our integration efforts. MBO is an important language that clearly outlines measurable expectations, goals and deliverables for all our Kraft Heinz leaders. It connects our employees around the world through our goals that cascade down directly from me to my leadership team and then throughout the organization. On our merger announcement call in March, I mentioned that we had implemented our MBO process with individual performance targets for over 3,000 people of white collar employees at Heinz. As we finalize our plans for 2016, approximately 5,200 of our employees will have specific, individualized MBOs in place. Collectively, Zero Based Budgeting, revenue management, and Management by Objectives are systematic tools that we use to run our daily operations. Another important accomplishment during our first 120 days was the completion of an extensive review of our combined, North American supply chain and manufacturing footprint, capabilities and capacity utilization. The actions under the resulting plan will take us up two years to be complete, but will make us more globally competitive and accelerate our future growth. We will talk about that more in details in a moment. We're also pleased with the fact that we've been able to maintain base business momentum as we institute significant change throughout the organization. Obviously, our reported numbers have been significantly impacted by currency headwinds all year. Excluding currency, both our top line and our bottom line drivers have been consistent year-to-date throughout the third quarter. Our top line results have been mixed. On the positive side, we have had much success with the Big Bets and innovations such as Lunchables, P3 and Heinz yellow mustard. Investments we have made in ketchup and pasta sauce are driving solid consumption gains in the markets where we compete. Our sauces business in Asia Pacific is doing well and we're benefiting greatly in Europe from an improved product mix and higher investment in marketing behind our brands. At the same time, our challenges have continued in certain categories like ready-to-drink beverage and dinners in United States and frozen meals in a number of world markets that has held back our growth. So more work needs to be done. On the pricing front, we have had net pricing gains in all geographies and our pricing net of commodities helped drive profit growth in both the quarter and the year-to-date. And last, but not least, the productivity and restructuring initiatives that both Kraft and Heinz put in place prior to the merger have been driving our bottom line all year. We also started to see the beginning of some integration savings in Q3. That's our 120 day update. Before I hand it over to George and Paulo to get more into the details of our third quarter results, I think it's important to talk about where are we going. If you are tuning into our call today, I think you certainly know who Kraft Heinz is. From our diverse portfolio of sauces, cheese, meals, meats and beverage to our extensive, global footprint with dedicated Kraft Heinz employees in over 45 countries and, most importantly, our loved brands, eight $1 billion-plus brands, five brands between $500 million and $1 billion in sales, and many, many $100 million-plus brands spread across a broad range of categories and geographies. But that doesn't really tell you what Kraft Heinz is all about. Where are we going and how we intend to get there? It all begins with our vision, to be the best food company, growing a better world. It's an ambitious statement that guides our long-term objectives. It serves as the foundation for building our business. Our vision speaks to our focus on transforming the industry on becoming the most profitable food company that's powered by the industry's top talent, igniting top line growth. It means that our products are the best quality, that we have the leading brands in all the categories in which we compete, that we can serve our customers and consumers to their highest expectations. The second part of our vision underscore our focus on growth. Make no mistake, we are committed to growing our great brands by accelerating Big Bet innovations, investing more in working media and building aggressive sales teams. But, we are also committed to being a good corporate citizen and focus on the sustainable health of our business, from our supply chain and package to our philanthropic and community investments. Globally, we have a singular commitment to fighting hunger through our signature effort, The Kraft Heinz Micronutrient Campaign, which provides and distributes vitamin and mineral powders to children in poor countries. Our vision outlines a path for future achievements and powers our plans for continued profitable growth. So, how will we get there? How will we create value? Our strategy is based on three objectives; profitable sales growth, best-in-class margins, and a superior return of capital as an investment grade company. Let me speak to each, starting with profitable sales growth. We are a sales organization and, as we have said before, we believe there are multiple avenues for sales growth ahead of us by focusing on four pillars
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Bernardo, and good afternoon, everyone. To build on Bernardo's comments, what we've been most encouraged by and, in fact, most impressed with to date, is the speed at which our people have integrated our commercial organization. Let me give you some statistics on what our team has been able to achieve since the merger closed. By day one, we had the leadership team of the U.S. business appointed. By day 12, we had the top 67 leaders in place. On August 14, 5 weeks from closing, we stood up the commercial organization with all our sales, marketing, R&D, innovation and commercial teams in place. And by the end of September, we had business processes in place. Along the way, we've made a good number of promotions from within. Our new rituals and routines are already operational in areas such as sales and within our Monthly Performance Reviews in our U.S. commercial units. We've taken a best-of-both approach, with ongoing improvements as we harmonize trading terms and develop joint business plans with our retail customers. And, importantly, we are well positioned as we look forward to 2016. Our innovation pipeline is ready to be launched and we'll talk more about that in the coming months. And we expect to continue the progress we've been making in shifting our advertising spend from non-working to working media. Now, this may all sounds good and we do feel good about where we are at. But I also understand that the numbers show several challenges. During the third quarter in the U.S., while we didn't see anything fall off through the integration, our base business trends remained mixed. Overall, our market share in the United States has been stable with some increases and declines despite the changes we went through. And across our top 20 or so categories, our share is up or flat in roughly two-thirds of those categories. From a consumption perspective, the bars on the right of the slide show that our U.S. retail business grew in both Q3 and year-to-date. But what I am most encouraged by is the fact that our base or non-promoted sales are up strongly. The investments we've made in Heinz ketchup, Classico pasta sauce, Oscar Mayer Selects Natural cold cuts, Philadelphia cream cheese, coffee and Bagel Bites are driving our solid consumption gains. On the innovation front, we're seeing some encouraging momentum. Earlier this year, we made a Big Bet around Heinz Yellow Mustard. The result was a significant disruption to the mustard category in both the United States and Canada. We were able to achieve high single-digit market share in just four months, an unprecedented short amount of time. Lunchables Uploaded and our P3 portable snack innovations are also growing strongly into their second years on the market. But in large part, this has been offset by lower volumes from ongoing challenges we've had in our Capri Sun ready-to-drink beverages, boxed dinners including mac & cheese and our Smart Ones frozen meals. These are turnaround opportunities for us and I look forward to updating you in the coming months on our plans. From a profitability perspective, I would note two things. One is that our ability to maintain pricing consistent with our costs has held up in what has been a high pressure, deflationary environment in some of our key categories. And we feel very good about that. Two is that the cost savings and productivity programs that were in place in the U.S. prior to the merger were all executed and delivered as planned. So overall, a good start for our team in the United States and we know where our opportunities to improve reside. But let me turn it over to Paulo to walk through the numbers in more detail.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you, George. Before I get into our third Q results and the numbers, I'd like to spend some time on slide six, discussing our non-GAAP financial metrics. These three measures are what we use to evaluate our performance versus our internal plans, and what we will report out to you on a quarterly basis. The first one is organic net sales growth and, similar to most companies, we simply exclude the impact of currency, acquisitions and divestitures. The second is adjusted EBITDA. Our adjusted EBITDA figures exclude the impact of
Bernardo Vieira Hees - Chief Executive Officer:
Thank you, Paulo and George. This is an exciting and challenging time for The Kraft Heinz Company. We have established our new leadership team throughout our organization to drive the next stage of the company's growth. We are firmly focused on finishing strong in 2015 and powering ahead towards 2016. Our integration efforts are going well and we have laid our plans throughout 2017. We are working hard to empower our teams and to increase the speed of the decision-making process. It is core to creating our culture of ownership, an environment where checks and balances happen routinely, and meritocracy can flourish as our backbone. For 2016, we're pushing a big agenda around innovation and sales and our efficiency savings will create an even bigger opportunity to invest in our people, our brands, and our products. Thank you for joining us today. Now, we'd be happy to take your questions.
Operator:
Our first question comes from the line of Andrew Lazar of Barclays. Your line is open. Please go ahead.
Andrew Lazar - Barclays Capital, Inc.:
Good evening, everybody. Two questions if I could. First, George, you mentioned how oil pricing is holding up in some key U.S. categories despite high pressure deflation as you called it. Can you expand on this a bit more and maybe compare it to the last time you faced this sort of deflation?
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Andrew. And, yes, we feel good about our pricing this time and the way our brands are behaving. As you know, last time we spoke about this, we were building our brand equity particularly in the refrigerated area and where we are now is very different from where we were and the brand equity has gotten a lot stronger and enabled us to do so. So not only are we seeing our ability to hold prices but even gaining market share in three out of the four cheese categories and in the cold cuts business in meat.
Andrew Lazar - Barclays Capital, Inc.:
Okay. Thank you for that. And then, second, Bernardo, you may have mentioned previously that you don't expect the extent of SKU rationalization at the Kraft portfolio compared to what you have done on the Heinz portfolio over the past two years or so. And maybe that's one of the reasons why sales at Kraft are not likely, as expected, to be as negatively impacted as we saw at Heinz. Is that still the case based on what you've seen or you've lived with these businesses for a little bit? Does that thought process still hold? Or is there more to do with Kraft than maybe you have thought initially? Thank you.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you Andrew. You're correct. As we get to know more, and now I can say, we have a very good understanding of the business and are already operating as Kraft Heinz. I think your assessment is right. We have a name to grow, and that's a big pillar of the company. But to be on, what you call, the profitable growth, to have profitable sales and in this case, we're going to have some SKU rationalization and we are going through the process as we work the revenue management business initiatives that I have said before. But you are right to say that's not in the magnitude that's what happened in the legacy Heinz over two years ago.
Andrew Lazar - Barclays Capital, Inc.:
Thank you.
Operator:
Thank you. Our next question comes from the line of Bryan Spillane of Bank of America. Your line is open. Please go ahead.
Bryan D. Spillane - Bank of America/Merrill Lynch:
Hi. Good evening everyone. I just had two questions. The first, could you talk a little bit about interest expense? I think in the quarter the GAAP interest expense is a lot higher than I think most of us were modeling. So I don't know if there's some one-time items in there. And maybe some clarity now that you've got at least the interim financing, how we should be thinking about interest expense going forward and then I have a follow up.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi, Bryan. This is Paulo. That's right. In the GAAP finance, the number that you see interest expense, there are some one-offs. They are related to the merger. So I think the easy way to think about our interest expense is that we have currently around $25 billion of gross debt, and our average interest rate is around the low 4%. So there's the simple way to do that. So when we file our Q you're going to have all the details about our debt and the cost for each of the tranche that we have.
Bryan D. Spillane - Bank of America/Merrill Lynch:
Okay. Thank you. That's helpful. And then, on slide 12, there was on the last bullet, you talk about the cost savings target of $1.5 billion by 2017. And then, $1.9 billion of it is pre-tax. So I just wanted to make sure that we're talking about – those two numbers match, meaning above the pre-tax income line, it's $1.9 billion savings. And then, the net effect is $1.5 billion at net income. Is that the way to think about it?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
No. So if you think about all the integration costs, the integration piece of the process here, we are very comfortable with the initial financial expectations we have. So pretty much think about this $1.5 billion as the operational savings, net of inflation. So it would appear in EBITDA of 2017. So that's the way that we think. Another thing is that this is the $1.5 billion synergy savings that we see. In terms of the costs to achieve that, we're seeing that again is already – it is also in line with what we expected before that there are around $2.2 billion of cash cost to achieve. In this cash cost, we have everything. We have the CapEx for footprint that is half of this and we have other upfront expenses that we have, to have all the restructuring programs that we are running in the company today. When you think about the overall integration process and the integration financial expectations that we had initially in the merger call, we are pretty much in line with both of that in terms of having the same view about the $1.5 billion synergies. And we have also the EPS accretion that we are expecting for 2017. So both the financial expectations we had initially, we are still comfortable with them.
Bryan D. Spillane - Bank of America/Merrill Lynch:
Okay. Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you.
Operator:
Thank you. Our next question comes from the line of Jason English of Goldman Sachs. Your line is open. Please go ahead.
Jason M. English - Goldman Sachs & Co.:
Hey, good afternoon, folks. Thank you for the question. I have another question on productivity. Paulo, I think you said $1.5 billion to be delivered fully in 2017. At the same time, you said you got a fair amount of manufacturing work that will take around two years to complete, suggesting it won't be complete until late 2017. So, first, did I hear that right? And if so, are you suggesting once you complete the manufacturing work, there's going to be incremental savings over and above the $1.5 billion?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Yes. Hi, Jason. Now when we think about the $1.5 billion, so first, you're right. We are believing that we are seeing that we are going to deliver the $1.5 billion synergies in 2017. So it's your first question. And we really believe that the majority – this is the bulk of saves [sic] savings (46:27) that we're seeing for this program that we are running now. We should have some carryover for the following year, yes, but I think the bulk of the savings is now going to be $1.5 billion in 2017.
Jason M. English - Goldman Sachs & Co.:
Okay. And that's sort of hard cost, love to comment on some softer costs. You mentioned your ability to pull out ineffective promotional spend in the UK. I think it was referencing Heinz beans. As you look at the rather large tray budget in promotional spend for Kraft, have you identified opportunity to do something similar? And if so, what do you think the magnitude may be?
Georges El-Zoghbi - Chief Operating Officer:
Jason, this is George here. I will take this question. For the next couple of years we are focusing on revenue management rather than just trade promotion, which will include price-pack architecture and looking at return on investment in promotion. Then we will make a decision what we do with that savings, whether to invest it in better-returning promotion and grow the top line and bottom line, or drop it to the bottom line. Once we complete that analysis, we'll be in a better position to share that with you.
Jason M. English - Goldman Sachs & Co.:
Great. Thanks. Look forward to hearing more. I'll pass it on.
Georges El-Zoghbi - Chief Operating Officer:
Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Thank you, Jason.
Operator:
Thank you. Our next question comes from the line of Ken Goldman of J.P. Morgan. Your line is open. Please go ahead.
Kenneth B. Goldman - J.P. Morgan:
Hi. Good afternoon, everyone. You said a couple of times that some of the activities you're taking will take two years to complete. It seemed to be an emphasis. So two questions on that. One is the implication or is the message that we should be modeling most of that $1.5 billion in savings a little bit later than earlier? That's question one. And then question two is and maybe I'm reading way too much into this, but is the other implication there that you're unlikely to make a large, complex acquisition until that process is done. I'm just curious why you were sort of emphasizing that and whether there's anything really to read into either of those?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
No. When you think about the ramp-up of the savings, Ken, there will be some ramp-up of the savings. Again, when you think about the savings, it is always thinking three buckets, right? We have the organization savings; we have the ZBB savings; we have the footprint savings. So the first two, they come first. The footprint is the one that takes longer. So if you think about the view that we have today for how this savings is going to flow through our P&L, we are seeing this, the $1.5 billion full in 2017. So this is for your first question. Of course, they will ramp up as they do start to happen, the footprint piece, according to (49:20) in 2016 and the beginning of 2017. When you go to our second question related to our M&A ability and activities during this period of time, for sure, we have our plate full during the period of this complex integration. We don't use to comment about M&A strategy or hypotheticals in this case. But, for sure, we will be evaluating any type of opportunity that appears for the company that makes sense for the value and do create value for the company.
Kenneth B. Goldman - J.P. Morgan:
Very helpful. Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Welcome.
Operator:
Thank you. Our next question comes from the line of Chris Growe of Stifel Nicolaus. Your line is open. Please go ahead.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Hi. Good evening. I just had two questions as well if I could. I want to ask first if I could just – as you implement a program like ZBB, and we're learning more and more about that through Heinz and through other companies of running the program as well. Given that Kraft had had an already low overhead level, is there more or less opportunity that you see at Kraft for implementing ZBB, more or less say in relation to where Heinz is today? Do you see much improvement in Kraft's overhead level from ZBB?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Chris. It's Bernardo. The way we like to think ZBB, to be honest, is much less as a one-time event and much more as a systematic approach of doing business. It's really fighting for the penny in the terms of capturing all the opportunities that allows us to be in a position that you can reinvest more behind working dollars, behind our people, behind our products, behind our brands and so on. So it's not only a program, but it is really a business tool that we apply in different ways. And in that sense, you're right to say that the level Kraft already had achieved was positive within the industry. But we are finding significant opportunities, like Paulo described already embedded in the $1.5 billion. And we're also learning things from the legacy Kraft side that you're applying on the Heinz side. Just to give you an example, Kraft used to have a bag of media buy structure and costs that hurt Heinz and then they elaborated the other way around in that sense. So it's a two way, if you want to think about this. But it is true there are significant opportunities. And as we materialize then allowed us to be in a position to invest for growth. And that's idea that myself, George and the entire team here will be pushing this agenda.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you. Good color. And maybe a quick question for George in relation to the U.S. to see your sales down, call it, 4% for the quarter. In relation to consumption that was much better than that, as you showed, and our data certainly shows as well. Are there unique factors weighing on reported sales this quarter that we're not picking up in the measured channel data?
Georges El-Zoghbi - Chief Operating Officer:
Yeah. Thank you, Chris. You probably touched on it yourself. Two things that differentiate shipment from consumption. Number one, there are changes between quarter relate on where the promotions fall and when we ship the product to the customers' DC. And that will adjust itself over time. That's not a big thing. Then you have channels that are not tracked by scanned sales, most importantly the foodservice channels. So in the foodservice channel, we have two things going on. Number one we have a large number of contracts, particularly in the large commodity segments that are based on what we call mark-to-market. And in a deflationary market of dairy and meat, you just change the price automatically, and in a deflationary market you see a pressure on the top line. And two, both legacy companies in the foodservice business lost a couple of large accounts prior to the merger, and we are nearing the tail of that. And we see the overlap to a better comp coming in future quarters.
Christopher Growe - Stifel, Nicolaus & Co., Inc.:
Okay. Thank you for the time.
Georges El-Zoghbi - Chief Operating Officer:
Thanks, Chris.
Operator:
Thank you. Our next question comes from the line of Matthew Grainger of Morgan Stanley. Your line is open. Please go ahead.
Matthew C. Grainger - Morgan Stanley:
Hi. Good evening, everyone. Thanks for the questions. I had two questions. First, could you talk a bit more about the broader promotional environment in the U.S.? We've seen a fairly widespread decline in merchandising depth and I guess retail merchandising opportunities across the industry this year. And given that retailers are demanding more contributions from the industry, many of your competitors have become more gross margin focused as well. Is this setting up as an environment where it's, in a way, easier for you to realize the kinds of trade spend optimization efficiencies that you're going to be targeting over the next year?
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Matthew, about the question. Let me separate it into two. One is we talked a lot in the past about the return on promotions. And that return on promotions in general in the industry comes under pressure. But two, we are seeing the merchandising levels widely in the retail coming down. But that's not what we are focusing on. We're more focusing on return on investment by categories and mainly price-pack architectures and pricing, both on an everyday and on an ad hoc by category what we want to achieve. So we believe, in the future, we will see better implementation of promotional activities based on better return on investment. And that's what we are putting our resources in and where we're making our investment.
Matthew C. Grainger - Morgan Stanley:
Okay. Thank you, George. That's helpful.
Georges El-Zoghbi - Chief Operating Officer:
Thank you, Matt.
Matthew C. Grainger - Morgan Stanley:
And just second question for Bernardo, I suppose. In the past, you've talked about a willingness to take a look at the entire portfolio and assess whether given brands and categories offer you the potential for profitable growth. And today, you talked about a few categories, like frozen and ready-to-drink beverages, that have been consistent headwinds. I know you consider these turnaround opportunities. And for now, you're investing, but is there still a willingness there to assess the relevance of those products in the portfolio over the next year or two?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, Matt. Thanks for the question. Look, we're always evaluating our portfolio on a broader basis. You're right to say that in the past, we looked different in some segments against others and we're going to do the same. I think right now, our focus really is really consolidating integration. It's a lot of work that's coming through, and we are very pleased with the steps that are happening now within the company already working as Kraft Heinz, and so we're unified in operations, in sales, in our go-to-market. We're going through a huge system integration and a lot of different efforts. What does it mean in the future? We can always evaluate the portfolio with pros and cons and take significant steps, but I don't think that now is the appropriate time to do that and the time will come for us to have a better knowledge and to have a better understanding to take the right steps. That being said, we know very well, like George already pointed out, and Paulo also mentioned, the segment, the innovation in the places we're going to be betting more of our money that we can push for an agenda of growth.
Matthew C. Grainger - Morgan Stanley:
Okay. Great. Thank you, again, everyone.
Operator:
Thank you. Our next question comes from the line of Pablo Zuanic of Susquehanna. Your line is open. Please go ahead.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Yes. Good afternoon, everyone. To assess your performance so far obviously, I think, for us, it's easier to look at the hindsight on Kraft, Kraft, you've just started there. And if I look at international piece, which obviously mostly is just Heinz, I'm very impressed with your 160 bps (58:05) of margin expansion in Europe and more than 500 in the first half. So, I guess, that gives us an idea of what to expect in the other places. But there's three questions here. One, it would be great if you could tell us what was your margin expansion in Europe in 2014? Last night in the 8-K, you only gave us the first half of 2015. That will be very useful again, to understand the visibility of what you're actually doing. The second question would be that type of margin expansion in Europe, it's even more impressive when you think that that was already your highest margin division and it's a very tough retail environment there and also a tougher regulatory environment from the cost-cutting perspective compared to the U.S? So if you can comment on that. And then three, just give us more color in terms of what you found and what allowed you to pull that type of margin expansion in Europe. All of my questions are about Europe because I assume that that's the best proof of what you are doing, what you've done at Heinz and, I guess, we can think of what you would do in North America. Thanks.
Bernardo Vieira Hees - Chief Executive Officer:
Thanks for the question. Addressing Europe from the business side before passing to Paolo here, who can get into more details on the margin expansion and so on, I think you are right to say that's a cycle that's playing out in Europe and we actually pretend to expand in that sense, but if you see what's happening in Europe that's innovation, an aggressive go-to-market, and higher working dollars investment that are pushing the growth. But we went through also restructuring on the portfolio and on the sales in the last couple of years to get us the base and the results to allow us to invest big on the segments and products and ideas that we really thought could be winning the marketplace. And what's happening right now, if you see, is really the working dollars increasing in Europe. That will continue and you're going to see more investment in Europe. So, in a sense, it's coming to a point that now we're investing more and you're going to see our non-extension (1:00:30) of margin in that sense but more sales coming through more investment in a retail environment that you are right also to say that is extremely challenging. But in order to be in that position, first of all, we need to have the Big Bets ideas on innovation. But I think our pipeline, not only in Europe but also in United States, Canada and other places are quite robust, what make me optimistic when I see 2017, 2018 and beyond. And we need to be in a position of efficiency that you say, hey, that is a right plateau you need to have so you can come and invest big to win not only on the sales piece, but expanding segments and product line within the environment we are facing in Europe. So commercially, you can expect more investment in marketing and selling in Europe as we continue to expand our product line in the region. Paulo, do you want to comment on the margin?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Oh, yeah. If think about Europe, if I understood correctly, Europe business in 2014, nine months would be around 30ish% in terms of margin. But I think that Chris and Rishi can help you to go through the details based on our filings later.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Yeah. I mean, I don't want to cease on the point. I mean, you gave us a number last night, it's 30.2% in Europe. I'm just asking what was not given. What was your margin expansion in Europe in 2014? Is that something you have over the top of your head, or was it really just flat margins in 2014 in Europe?
Georges El-Zoghbi - Chief Operating Officer:
Yeah, Pablo, we'll come back to you on it, because you really have to look at the historical Heinz filings, right?
Pablo Zuanic - Susquehanna Financial Group LLLP:
Okay. All right.
Georges El-Zoghbi - Chief Operating Officer:
So we'll come back to you on it.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Okay. Can I ask one very last one? In terms of coffee K-Cups, you talked about you're looking at your portfolio and, of course, you cannot comment on what you may or may not do in the future. But specifically, in the case of K-Cups, the agreement (1:02:27) the ideas is that they're willing to be co-packing for you. You're willing to move your lines to that company, but you haven't moved those lines. So is there a plan for you to continue to start manufacturing K-Cups on your own?
Georges El-Zoghbi - Chief Operating Officer:
Pablo, thank you. This is George. I'll take this question. First, you are right. I can't comment on the details of the commercial agreements between us and other organization. But what I can say, we are very happy with the coffee category. We have been growing shares steadily in the last four weeks, in the last 13 weeks, and the last 52 weeks. On all fronts, we have been able to grow share. And the business in the K-Cups has been very, very healthy, a main driver to share and it will continue to be a main driver of growth for us in this category. But unfortunately, I can't give you the details of the agreement between us and other organization.
Pablo Zuanic - Susquehanna Financial Group LLLP:
Understood. Thank you.
Georges El-Zoghbi - Chief Operating Officer:
Thank you.
Bernardo Vieira Hees - Chief Executive Officer:
Thank you.
Operator:
Thank you. Our next question comes from the line of David Driscoll of Citigroup. Your line is open. Please go ahead.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Great. Thank you. And good evening, everyone. Would just like to start off with just a question about the quarter. Since it's our first time with the combined company, did you hit your internal objectives for the quarter? And just to note that consensus was out there on EPS at like $0.62, versus the $0.44 you report, EBITDA at $1.6 billion versus the $1.27 billion. I'm just wondering if the consensus just didn't have this run rate at all. But did you guys hit the numbers that you thought you would hit in this quarter?
Bernardo Vieira Hees - Chief Executive Officer:
Hi, David, this is Bernardo. I'm not going to comment on the numbers of the market, or consensus, or the projections within the Street. What I can tell you, from an integration standpoint and from a business perspective, as we already point out in the beginning during the presentation, we are very pleased with the progress of the business and very optimistic about the prospective what we can build here together. So to answer your question would be yes, we are. That being said, there's a lot of moving pieces. Those are two very big companies that are pulling together in a very fast pace, already operating as one in the marketplace. What George, his team on the commercial side and the entire company from Paulo and entire leadership here is really putting a lot of efforts for us to be on a much faster pace as we move to 2016 and 2017. So to answer your question on our internal expectation and goals and the things we wanted to achieve for 2015, yes, we are on target.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
And Driscoll just about the EPS figures that you mentioned, I think it appears for me that the main difference, the large difference of the consensus and the number that we published was the fact that our EPS we consider post the preferred dividend is the EPS to common. So this is the main driver which in the out years we don't believe it's a big difference because all the Analyst Day they assume that we are going to refi the preferred.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
The EBITDA one misses too, so I don't -- there's something going on, but I want to ask a different question. So on the $1.5 billion of gross savings, do you have the intention of reinvesting any of that in the business and can you give us just some color there on, if so, what kind of magnitudes are appropriate for the business?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
When we think about the investments, this $1.5 billion number that we have is now focused on our savings, and our restructuring programs that we have, net of inflation for 2017. We don't treat this, inside this number any type of reinvestment that we may decide to do. We don't treat the investments in the brand as the same bucket. So whatever is going to be – we are going to decide to do in terms of marketing or innovation need to pay itself have a return inside the investments. So we don't treat this together.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
And just one detail question. Do you guys know what the adjusted gross margin was? I don't think in the press release there was enough information to a portion, the various charges between the gross margin and the operating margin. But do you have the gross, adjusted gross margin handy?
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
David, I don't have the number, but it will be in the 10-Q when that comes out. So you'll have the disclosure there.
David Cristopher Driscoll - Citigroup Global Markets, Inc. (Broker):
Okay. Thank you.
Georges El-Zoghbi - Chief Operating Officer:
Okay.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Operator, if we could take one more question, that'll be great.
Operator:
Absolutely. Our final question will come from the line of Priya Ohri-Gupta of Barclays. Your line is open. Please go ahead.
Priya Joy Ohri-Gupta - Barclays Capital, Inc.:
Great. Thank you so much for taking the call. I have two quick questions. One, should we still be looking for the $2 billion in debt pay down by the middle of 2017? And then secondly, with all of the synergies accruing to 2017 EBITDA, should we think about you hitting that leverage target of getting below three times as a 2017 phenomenon? Or should we think about it as 2018? Thank you.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
Hi. So, I think about the first question, yes, as I said, I think we have pretty much the same all the initial financial expectations we had in the merger call, including the pay down of $2 billion in debt. We have these already structured in the way that we refied our debt. So we have this already structured in this way. And in terms of the leverage that we expect to do, what we said before, and you are keeping track on that, that to expect to be below three times in the medium term. Of course the reason that we said in the medium term is, we don't expect the leverage to get to that level of levering the long term. So that's why we use the word medium term. But it didn't change our original expectations so far.
Priya Joy Ohri-Gupta - Barclays Capital, Inc.:
But as we think about medium term, I'm just trying to get a better sense of, is that 2017, 2018 or 2019? Or is it sort of anywhere in between those types of years?
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
What I can say is it's exactly the same original expectations we have at the moment that went for ratings and we had all the discussions about the capital structure of the company in the merger moment.
Priya Joy Ohri-Gupta - Barclays Capital, Inc.:
Okay. Thank you very much.
Paulo Luiz Araújo Basílio - Chief Financial Officer & Executive Vice President:
You're welcome.
Operator:
Thank you. And that does conclude our question-and-answer period. I'd like to turn the conference back over to Mr. Chris Jakubik for any closing remarks.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Thanks, everybody, for joining us this evening. And for those of you who have follow-up questions, Rishi Natarajan and I will be around for the analysts and Michael Mullen will be around for anybody from the media. So, let me turn it over to Bernardo.
Bernardo Vieira Hees - Chief Executive Officer:
I just want to thank you for the commitment in following up and looking forward to be updating you as the company progress and we continue to deliver the results. We believe will be coming in the coming quarters. Have all a good evening.
Christopher M. Jakubik - Vice President-Investor Relations, Kraft Foods Group, Inc.:
Thank you.
Operator:
Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program. And you may all disconnect. Have a great rest of your day.
Operator:
Good day, my name is Amanda, and I will be your conference operator today. At this time I will like to welcome everyone to the Kraft Heinz Company Second Quarter 2015 Earnings Conference Call. This listen-only is being recorded at the request of the Kraft Heinz Company for replay purposes. I will now turn the call over to Chris Jakubik, Vice President of Investor Relations. Mr. Jakubik you may begin.
Chris Jakubik:
Thank you, Amanda, and welcome to the Q2 2015 Business Update for Kraft Heinz Company bond holders. With me is our Chief Financial Officer, Paulo Basilio. During our remarks, we will make some forward-looking statements. Statements are based on how see things today. Actual results may differ due to risks and uncertainties. These are discussed in our earnings release which can be found in the Investor section of kraftheinzcompany.com. We'll also be discussing some non-GAAP financial measures during the call. You can find the GAAP to non-GAAP reconciliations in our earnings release. Before we get started please note that the merger between Kraft Foods Group and HJ Heinz Holdings Corporation to form the Kraft Heinz Company was completed on July 2nd, 2015, which was after the close of the second quarters for each respective company. So in keeping with Heinz’s practice prior to the merger, this call will be a review of the premerger standalone financial results for each company in Q2 2015, as outlined in the press release we issued on August 10. With that, I will hand it over to Paulo.
Paulo Basilio:
Thank you, Chris. Turning first to Kraft, net revenue decreased 4.9% including a negative 1.4% impact from currency. Kraft Organic net revenues decreased 3.3% of course keeping up a 2.6% decline from volume mix and a 0.7% decline from lower net pricing. The volume mix decline included an approximate one percentage point negative impact from the timing of Easter-related shipments and an approximately one percentage point negative impact from lower ready-to-drink beverage sales, resulting from decreased promotional activities versus the prior year quarter, as well as retail inventory shifts this year. Lower net pricing reflected pricing actions in the Cheese and Food Services businesses, related to lower dairy costs. These were partially offset by the carry-over impact of price increases taken in prior quarter. Operating income was $923 million and diluted EPS was $0.92 inclusive of one-off factor in the quarter. Excluding the impact of these factors in both years, operating income grew at the mid-single digit rate and EPS grew at the double-digit rate. This growth was primarily driven by a combination of favorable commodity cost net of pricing mainly in the dairy and meat categories. Lower SG&A expenses driven by reduction in advertising spending and lower manufacturing costs driven by net productivity. EPS growth was further enhanced by a lower effective tax rate and lower net interest expense versus prior year quarter. Free cash flow in the first six months of 2015 was $802 million, up from $454 million from the same period during the prior year. This year’s [quarterly] working capital improvement has more than offset an increase in capital expenditures. Now turning to Heinz; Sales decline 4.1% due to a negative 9.4% impact from foreign exchange translation and a 0.6 reduction from the divestiture of a frozen food business in the UK. Heinz organic net sale grew 5.9%. Net pricing increased by 4.2% driven by higher pricing across all segments, primarily Latin America. Volume increased 1.7% driven by higher inventory stock at US retailers in the first quarter of 2014 prior to the implementation of SAP, as well as raw material and packaging supply constraints in Venezuela. These volume gains were partially offset by volume decline due to the timing of Ramadan festive season in Indonesia, reduced trade promotions in Russia, product rationalization in Europe and category declines in Italy. Adjusted EBITDA increased $46 million or 6.7% to $739 million, primarily driven by gross profit as a result of increased sales in North America and Venezuela, cost of goods sold productivity initiative and an overall reduction in SG&A. These gains were partially offset by unfavorable foreign exchange translation rate in all segments, and increased marketing spending in North America. Organic adjusted EBITDA grew 16.3%, driven increased sales and lower SG&A. I will now turn the call back to Chris Jakubik for closing remark.
Chris Jakubik:
Thanks Paulo, and thank you for listening to our call. For any investors or analysts who have follow-up questions, I will be available at your convenience. And for anybody in the media who has further questions, Michael Mullen will available to take your calls as well. Thank you and have a good day.
Operator:
This concludes the conference call. You may now disconnect from the line.
Executives:
Chris Jakubik - Vice President, Investor Relations John Cahill - Chairman and CEO Teri List-Stoll - Executive Vice President and Chief Financial Officer
Analysts:
Chris Growe - Stifel David Palmer - RBC Capital Markets Bryan Spillane - Bank of America Andrew Lazar - Barclays Ken Goldman - JPMorgan Jonathan Feeney - Athlos Research Ken Zaslow - BMO Capital Markets Alexia Howard - Bernstein Matthew Grainger - Morgan Stanley Jason English - Goldman Sachs Priya Ohri-Gupta - Barclay's David Driscoll - Citigroup Eric Katzman - Deutsche Bank Todd Duvick - Wells Fargo
Operator:
Good day, ladies and gentlemen, and welcome to the Kraft Foods Group Incorporate Reports Fourth Quarter Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. [Operator Instructions] As a reminder, this conference call is being recorded. I would like to introduce your host for today's conference, Chris Jakubik, Vice President of Investor Relations. You may begin.
Chris Jakubik:
Good afternoon and thanks for joining our business update for the fourth quarter and full year of 2014. With me today are John Cahill, our Chairman and CEO, and Teri List-Stoll, our CFO. During our remarks, we will make some forward-looking comments that are based on how we see things today. Actual results may differ due to risks and uncertainties. These are discussed in our press release. We'll also be discussing some non-GAAP financial measures during the call today, and you can find the GAAP to non-GAAP reconciliations within our press release and in the Investor Center of kraftfoodsgroup.com. Now, I'll hand it over to John, who will outline our agenda for today.
John Cahill:
Thank you, Chris, and good afternoon, everyone. I'm delighted to be speaking with you today as Kraft Foods Chairman and CEO. And while it's still early in my tenure and I'm deep in the learning cycle, and I'll tell you upfront that I'm not far enough along to be able to answer all the questions you may have about our plans for the future today. I will certainly share my perspective on the current realities facing Kraft and our industry. But it's early days as I begin to work with the team to map out our path forward. So this afternoon we will review Kraft's performance in 2014 and some of the factors that are likely to shape our outlook as we head into 2015. And at the end, I'll touch upon my preliminary thinking on our biggest areas of opportunity. By now you will have seen the announcement we've made today regarding some leadership changes, and that Teri List-Stoll will be stepping down as CFO at the end of this month. I'd like to thank Teri for her contributions to our company, her dedication and her professionalism, and her leadership of Kraft's strong financial team. So let me now turn it over to Teri to discuss our Q4 and full-year financial results, as well as some thoughts on 2015.
Teri List-Stoll:
Thanks John. Hopefully you've all had a chance to review the earnings release we issued about an hour ago detailing our fourth quarter and full-year results. If you did, you would have seen that we landed the year with fourth quarter results that were largely consistent with what we had outlined for you at the end of October. And as we walk down the P&L for the quarter and the year, I think the common thread is that while there were some positive developments in the fourth quarter, it was against a backdrop of a 2014 where Kraft did not deliver against its potential. With both macro environment headwinds and mixed execution on our part affecting our full year results. For instance, at the revenue line, Q4 organic revenue growth of 3.4% was a sequential improvement from previous quarters. Volume mix contributed 1.5 points of growth, while pricing was up nearly 2%. In addition, we outpaced North America food and beverage industry growth of 2.4%. And we held market share in 69% of our businesses in Q4, up from 47% of our businesses in Q3. For the full year, however, we were below our long-term objective. Our 2014 organic net revenue growth of 0.9% trailed North America food and beverage industry growth of approximately 2%. And for the year, our overall market share within the major categories where we compete was down 0.7 [ph] a point. On the cost front, while we made some progress in growing our underlying gross profit dollars in the fourth quarter, we were down for the year. As is our discipline, we priced aggressively to recover what were unprecedented input cost increases and absolute commodity price levels in our cheese and Oscar Mayer businesses. And in both businesses, we were essentially able to offset those cost increases through net pricing. We were also encouraged by the volume elasticity’s we experienced in those categories, which were generally consistent with and in some cases better than what we expected. At the same time, we pushed the promotional pedal down in a number of categories without realizing adequate returns or volume lift. And this hurt overall profitability in our beverages, meals and desserts, and enhancers businesses. In terms of productivity, fourth quarter gross productivity was approximately 5%, and net productivity was approximately 4%. This resulted in full year growth productivity of 4%, and full-year net productivity of just over 2%. And while net productivity was better than our October estimate of 1.5% to 2% for the year, execution missteps earlier in the year prevented us from being where we wanted to be, and need to be, for the long-term. In fact, when we take a step back, the impacts of input costs, pricing and productivity, in aggregate, resulted in a small net benefit in Q4 for the year. As a result, most of the movement in the P&L this year, and some of the biggest influences in operating income, were largely from a combination of factors that we don't expect to repeat. We've talked before about lower spending and cost savings initiatives being a driver of earnings growth in 2014. We ended up spending just over $100 million this year on cost savings initiatives, but below the $125 million to $150 million range that we expected. We also ended the year with $79 million or $0.09 per share of unrealized losses from commodity hedging activities, and a $1.3 billion or $1.41 per share non-cash loss from market-based impacts to post-employment benefit plans. The loss from market-based impacts to post-employment benefit plans was driven by a combination of lower discount rates and updated mortality assumptions that were partially offset by favorable asset returns. Excluding these factors, lower corporate expenses and lower advertising and consumer spending contributed to the strong fourth quarter operating income growth. We continued to reduce our overhead costs in 2014. However, much of the upside from overhead we saw this year versus last came from a combination of items that are largely non-recurring. In the fourth quarter, we saw benefit in the form of lower compensation accruals versus the prior year, and for the full year, in the form of favorable retirement-related benefit adjustments primarily resulting from lower-than-expected claims experience. If you recall, we talked about the favorable benefits experience earlier in the year. This factor alone resulted in $128 million of pretax income this year versus 2013. And while the benefits of this company are “real”, it's important to note that the earnings recognized do not provide incremental cash in the current period. And they can create an earnings headwind going into next year, as the level of improvement in claims experience is unlikely to repeat. Also within SG&A, A&C spending was down roughly 12% for the fiscal year 2014 versus last year. And advertising to sales was down to 3.6% from 4.1% in 2013, in part due to digital efficiencies, but also cutbacks of ineffective spending. That said, we continue to believe that we're not yet supporting all of our brands with adequate copy or an adequate level of funding. But it made no sense to continue to spend without the right plans in place, which is why we pulled back this year. Going forward, we'll need to understand the consumer insights that will improve our messages, and then spend behind execution that will build our key brands. Turning to the bottom line, EPS growth was further enhanced by an effective tax rate of roughly 30% in the fourth quarter, and 31% for the full year, well below the 34% base rate we would expect over time. In the end, while our EPS delivery was indeed consistent with the initial expectations we laid out in February, it was not how we expected to deliver it, and the quality of those earnings is neither sufficient nor sustainable. Before I close out our discussion of the financials, let's cover our cash results. As we highlighted in our third quarter remarks, free cash flow productivity was below our long-term targets, in part reflecting the non-cash nature of some of the earnings drivers we just covered. Absolute free cash flow was about flat to the prior year at $1.5 billion, still comfortably sufficient to cover our dividend requirements and other cash operating needs. As expected, free cash flow in 2014 did benefit from a reduction in pension cost contributions, roughly $150 million this year versus $600 million in 2013. But despite the fact that our cash conversion cycle of 26 days remains at the top of our class, we didn't repeat the significant working capital reductions in 2014 that we realized in 2013. If you'll recall, our working capital performance in 2013 benefited from abnormally low levels of inventory at the end of the year. In sum, as we look back at our performance over the year, we see both some encouraging developments, as well as a number of opportunities to leverage more disciplined execution to improve future results. Speaking of future results, as John mentioned at the outset, we hope you can appreciate that the team has not finalized the 2015 plans and outlook. At the same time, we recognize your desire to discuss Kraft's near term range prospects. And this is what we can tell you. As I think you can summarize, based on the discussion of our 2014 results and what you're seeing on the macroeconomic front, there are many moving pieces to consider. Here are some of the biggest as we see it. On the macro front, it would have to be commodities and currency. Based on the spot market in futures, Kraft's commodity basket is trending down. This brings with it some risk that net price reductions will pressure our top line. But it lessons one of the most significant cost pressures we faced in 2014. In terms of currency, while you wouldn't think it to be a big factor for Kraft given that we're primarily a North American company, this month, we had to implement significant price increases in Canada to offset higher input costs, due to exchange rates and the fact that we source a good amount of our inputs from the US. So this will not only put some near-term pressure on currency translated results, but our results in local currency as well. Further down the P&L, there are also a number of headwinds we face in 2015 compared to 2014. First and foremost is the cost favorability that we've experienced over the past two years from retirement-related benefit adjustments, primarily resulting from lower-than-expected claims experience. Now, these trends aren't likely to continue to decline, and if they don't, it will present a pretax headwind of approximately $180 million compared to 2014. At the tax line, our effective rate is likely to trend back towards our long-term base rate of about 34% versus the 31% in 2014. We've benefited these last several years from some good work to close out long-standing disputes in our favor. With those behind us, we will likely revert to closer to the base rate. We don't have a number at this point, but best to expect it will be a lot closer to our long-term run rate than the 31 % we achieved in 2014. And lastly, as John will talk about, we're completing the cost benefit flow of our supply chain and cost savings initiatives for both 2015 and beyond. That said, it would be fair to point out that the level of activity in 2014 at just over $100 million was abnormally low. So those are the big factors we're thinking about at the outset of the year. Now I'll hand it back to John to share his perspective on where we stand today, and the path forward.
John Cahill:
Thank you, Teri. So those are our results for 2014 and some of the more financially oriented factors to consider. On the whole, I think you'd agree that 2014 for Kraft, and for that matter, the broader food industry, was both difficult and disappointing. At the same time, looking at our 2014 results helps us know where to focus as we finalize and begin to implement our plans for the future. So what do I see is the realities of Kraft at this stage? Well, at an industry level, food and beverage grew nearly 2%, as did our Kraft categories. And gas prices until recently were easing financial pressures on our consumers. Now for Kraft, we see some key positives and results that confirm there is an underlying strength in our portfolio of brands. Our aggressive pricing actions in light of commodity increases were largely accepted by customers and consumers, with a lag in pricing by competitors. Our innovation, when executed well, is valued by consumers and customers. Oscar Mayer P3, McCafé coffee and the rejuvenation of our Philadelphia soft cream cheese line have all been well received. And our customers view us as a strategic partner, one of the few companies with the breath and presence to drive and rejuvenate the center of the store. But while our disposition maybe encouraging, it's clear that our world has changed, and our consumers have changed, but our company has not changed enough, and certainly has not kept pace. So it's clear that we need to accelerate our pace of change. We need to evolve our skill sets and our portfolio priorities to capture the opportunities that these changing consumer behaviors present. So what are some of the areas of opportunity we see? Well, first, let's start with our brands. Our brands can be found in 98% of the United States and Canadian households. They are some of the most well-recognized in our markets, if not around the world. Yet Kraft Foods hasn't gained share as a company for some time. And in 2014, we did not grow share in any individual category. We merely held flat at 60% of our US businesses, and lost share in the other 40%. It's clear we are not yet tapping the full potential of our brands. While we're faring better than our center-of-store peers, our consumption is up 0.5% versus down roughly 2% for our peers, we are still losing share of total consumption. Our imperative is to reverse this trend by ensuring our brands are relevant to today's consumers, so that we can grow rather than just hold on. To do that, we must deliver better, lasting differentiation through product quality, relevant innovation and brand building. This means improving our product quality and operating consistently to avoid costly executional missteps and recalls that held back our productivity this past year. It also means building an innovation pipeline that anticipates and addresses changing consumer needs, preferences and channels. We need a more robust pipeline, products of a quality that more people want to buy, and products that meet evolving consumer preferences, while creating value for our shareholders. This also means effectively supporting our brands with communications that can attract the attention of consumers in a fragmented media landscape. And making sure that our brands are funded commensurate with the growth and returns they can generate. As you heard from Teri, our advertising levels have fallen, as effectiveness in marketing spending has deteriorated, and increased promotional spending has not resulted in volume lift or sales growth. We must better-leverage consumer insights and emerging digital tools to achieve an advantage in this area and reach the right consumers at the right time. We also must instill new return-on-marketing disciplines at every relevant level of our organization. We can't continue to spend without adequate returns. It's also clear that we need to improve our execution and lower our cost of doing business. This spans everything from trade spending efficiency and strategic pricing architecture to making sure we have the right level and the right kind of capacity to serve our consumers and customers in the most efficient manner. You've heard us talk previously about PNOC, or pricing net of commodities, which was a metric we initiated to instill more discipline on cost recovery. And while we won't move away from that as a fundamental objective, we need to be more strategic in thinking about revenue management and pricing to ensure we're doing more than responding to commodity moves, and really driving to improve top line growth and returns. And we'll talk more about that in the coming months. And on the supply chain front, our gross productivity levels still lead the industry, but the opportunity remains to translate that into greater profitability, and we need to get after that. At a plant level, the combination of declines in volume produced and freed-up capacity from Lean Six Sigma gains over the past few years means we have an opportunity to streamline in a number of areas. And lastly, given the importance of Kraft to our customers, we have the responsibility to win with all of our customers. Our focus on growth channels is paying off, with high single digit growth for the year. And there remains opportunity as we are still under-represented. But we need to do a better job driving center-of-store growth across the entire retail landscape. As I mentioned earlier, I'm not going to provide a lot of details or plans at this time. But I certainly would like to try to help you understand at least my preliminary thinking. Let me start with what I think will change and what I think will be the same at Kraft. Going forward, we will continue to operate with great support for our incredibly powerful brands, strong connections to our customers, a focus on productivity as fuel for investment in our brands and our people, and a strong cash orientation. What I expect will be different is a greater pace of change; an intense focus on execution; greater return on investment discipline around advertising, trade and capital spending, and innovation rooted in more robust fact-based consumer insights. As I mentioned earlier, we announced some leadership changes today in order to strengthen our execution. I have great confidence in George Zoghbi and Chris Kempczinski, and look forward to working with them in their new positions. They will partner with the rest of our leaders to develop plans that target innovation and brand rejuvenation built on clear priorities and efficient operations. The employments we announced today reflect my commitment and our Board's commitment to accelerate our pace of change. So what's next? As you'd expect, I'm taking these first months to immerse myself in the business and spend as much time as possible listening, learning and partnering with my team to refine and finalize our strategic plans and initiatives for the future. In many ways, the challenges facing Kraft Foods today are not unique to Kraft Foods. But it's important to say that from the start, I've known we have the best brands in the industry. These are brands with rich traditions of quality and strong equities that have held and will continue to hold an important place in people's lives. And while I'm only in this for a few weeks so far, it's become even clearer to me how much our people share that belief. They have a passion for this business and a talent for making the foods people love, and they want to win. My goal is to help transform that desire to reality. Now I may continue to make some decisions along the way, but I plan to use this time to really get under the hood, and spend time with our customers and business partners to develop a well informed comprehensive plan that will accelerate the pace of change. And put Kraft on a clear path to long-term sustainable growth. I look forward to coming back to you with additional perspective on our business and our potential. My target is to provide our plans to investors in the second quarter. Now we'd be happy to take your questions.
Operator:
Thank you. [Operator Instructions] Our first question comes from the line of Chris Growe of Stifel. Your line is now open.
Chris Growe:
Hi, good evening.
John Cahill:
Hi, Chris.
Chris Growe:
Hi. I wanted to just ask a question if I could about, I mean, one of the things that's gone well especially later in the year and I would say overall since Kraft has been Kraft Foods Group is the productivity savings, I guess I want to be clear though John there was an acceleration in the fourth. Quarter, does that indicate you are kind of back on track to realize in those kind of savings and are you looking for even more dramatic change or more savings from those activities such that you have higher one-time costs? Is that an expectation you have for the business?
John Cahill:
Let me answer Chris the second aspect first and then turn to Teri to talk about Q4 and 2014. With respect to productivity in longer-term, in my comments I mentioned that we have – we really do see we have more opportunity there than we've captured so far. And I mentioned our plans and so forth. We do of a good bit of excess capacity which we're mindful of. So, let me stop there and say that just wait for the – let me develop these plans and come back to you at later time, but I'm confident we have more opportunity. So let's talk about 2014.
Teri List-Stoll:
Yes. So as we said, our gross productivity was about 4% which is still a very strong level of gross productivity, but our net productivity was much lower and what we really need to be focused on is sustaining that delivery of the gross productivity, but translating it into the margin accretion that we need the lower unit cost that we need from those productivity savings. So that's what we're focused on, but the gross productivity continues to be certainly strong on a relative basis.
Chris Growe:
Okay. And if I can ask just one follow-up question on in relation to marketing and with sales growth coming in below your category growth rates it seems to correlate to the reduction in advertising that occurred, I realize you don't want to spend good money after bad. But I guess and sort to understand developing these marketing plans and putting more money behind marketing, where is the organization in terms of their development of those plans? I kind of thought at this point will be at a point where you could be investing more heavily in marketing across more brands?
John Cahill:
Well, I will say Chris, again, and [indiscernible] maybe give you a little glimpse, my view is marketing remains paramount in it's important to Kraft, and we would like to spend more money, but we want to do it in an intelligent way. And so we've got to develop the programs that are worthy of substantial dollars and that's where we're headed.
Chris Growe:
Okay. Thank you for your time.
Operator:
Thank you. Our next question comes from the line of David Palmer of RBC Capital Markets. Your line is now open.
David Palmer:
Thanks, good evening. John I'm just wondering how you George and the team are generally thinking about how Kraft can invest to grow and then perhaps how quickly you can get back to profitably gaining share. It looks like the promotion spending which was up for some your categories in the fourth quarter and the ad spending which were down were not getting the returns that you hoped. So we're left with wondering what you can do to spend to get back to where you want to be and that in the big picture it feels like big brands are losing due to a quality perception out there? Thanks.
John Cahill:
Thank you, David. I think that my perspective at least at this stage is that, that there is plenty of opportunity to spend intelligently and to boost the performance of our brands. What we believe, what I believe is that there's a lot we internally at Kraft can do to improve that around execution. And so that's why I really focused enormously on that in terms of my prepared comments. I think that we need to bring – we have the resources, we need to bring the right ideas and the right decision-making to bear to apply to these brands. We need to be more intelligent. We need to be faster. We need to be more fact-based. And so that's what I am focusing on with George – will be focusing on with George and the team.
David Palmer:
Thank you.
Operator:
Thank you. Our next question comes from the line of Bryan Spillane of Bank of America. Your line is now open.
Bryan Spillane:
Hey, good afternoon.
John Cahill:
Hi, Brian.
Bryan Spillane:
John, just I guess two questions. One, I think you touched on earlier how the industry has changed and I guess from the time of inception with Kraft splitting from Mondelez. So could you just talk a little bit about – little bit more color in terms of what you think has changed and maybe do you expect it to continue to change?
John Cahill:
Well, so Brian, you know my view of Kraft was – mostly as being a chairman and a board member, so I – but I certainly watch the industry carefully and the industry has changed. I wouldn't call it dramatic, I'd call a continuous. And so I certainly expect the industry to continue to change. What remains and that is in terms of what's happening at the retail level, what's happening with additional brands in these categories and so forth, and with respect to consumers desire to find great value and high quality. And so I would tell you that, I don't think that Kraft has done as aggressive a job in this regard as we need to do and will do going forward. And so, I don't view the changes in this marketplace to be daunting or problematic particularly for company like Kraft with its incredible trademarks. We just need to execute better.
Bryan Spillane:
And then I guess as a follow-up to that, as you go through this process in the context of the industry going through some change and, aside from evaluating maybe where you need to invest more, or where you can go harder on savings, are you also looking at the portfolio places where you might be needing to either, in words, hard for Kraft to win or places where you might need to add something to be – to put yourself in a better position, just if you can address how are you thinking about as part of your process, are you a evaluating the portfolio?
John Cahill:
Yes. When I look at the portfolio Brian, I would tell you that, my primary focus is on how we spend our resources. And we have wonderful brands, but they are not all created equal. And so our intention is to resource those brands that have greater margin potential and have great margins to start with and have great upside – top line potential and where we have great ideas. And so, with respect to what we own or we don't own, we'll save that for another day. But suffice to say, we've got our eye on the world. But at the end of the day our brands are phenomenal brands as they are. And so our first and foremost focus will be on making them work.
Bryan Spillane:
Okay. Thanks, John.
John Cahill:
You're welcome.
Operator:
Thank you. Our next question comes from the line of Andrew Lazar of Barclays. Your line is now open.
Andrew Lazar:
Good evening, everybody.
John Cahill:
Hey, Andrew.
Andrew Lazar:
I guess, it's a lot to process, so excuse me if I'm not quite as clear as I want to be. At the time of the split, I think what was broadly sold to investors really was Kraft was going to have this clarity of vision around kind of being much more focused on margins, return of cash to shareholders, not chasing, let's say top line growth just for top line sake, the top line goal was a relative growth target right to food and beverage as opposed to kind of an absolute growth target. And I guess along the way it seemed a little bit like that clarity of vision or that disciplined was sort of lost and Kraft was going far more aggressively maybe than, maybe just than I expected after growth, and you know, all the brands can grow and can grow some things even when they might not seem to be that well aligned with where consumers are at. And I guess, I was wondering do you share that feeling and do you think there really is a need to get back to more of the clarity of vision i.e. either you are more focused on cash and returning that to shareholders, from a margin productivity versus really trying to be more of an organic top line growth story, because that's more what I am hearing tonight. Maybe I'm taking away from it improperly, but I somehow expected maybe to hear something the other way?
John Cahill:
Well, let me be clear on this subject Andrew. Certainly I was around at the spin and I'm very mindful of the story that was told at that time and I think it was a good story and in many respect we're staying with the same story. But we'll have more clarity around that in more detail in the second quarter when I display our plans. But conceptually I will tell you that, we're not departing. I don't think we'll depart from the main line of that story and that is we have fabulous brands. We have great opportunities to invest in them intelligently, but you used the term earlier in your comments discipline, I would say we've done fine. This is not a broken company by any stretch. But we do need to adapt a turnaround mindset in many ways and that is going to be mostly around, as I said earlier this pace of change, this focus on execution and this return on investment. And we can do a much better job with that I'm quite confident. And so, stay tuned and we'll have more to tell – talk about that in the second quarter.
Andrew Lazar:
All right. And I assume we don't have an actual date yet for the meeting you are planning?
John Cahill:
No we do not.
Andrew Lazar:
Okay. Thank you.
John Cahill:
You're welcome.
Operator:
Thank you. Our next question comes from the line of Ken Goldman of JPMorgan. Your line is now open.
Ken Goldman:
Hi. Thanks for the question. John, when we sat down with Tony a couple months ago, he was asked by an investor whether he admired what 3G had done with Heinz and he said he did admire their dedication to eliminating redundancies, but that he didn't think it would be appropriate for Kraft to cut cost to such a degree because it would impair growth too much. So not necessarily in terms of 3G or Heinz, but really just in terms of Kraft, is this a statement or a belief you agree with that cutting too deep in the bone would be dangerous and if not necessarily something you would support?
John Cahill:
Will, certainly I mean, cutting into the bone doesn't really make sense at the end of the day for consumer products company. I won't opine on what Heinz has done or not done. But with respect to Kraft, I will tell you that as I see it today there remains plenty of opportunity to become more – to take cost out without jeopardizing in any way our top line opportunity. So that's what's exciting to me.
Ken Goldman:
Can I ask a quick follow up? Just to follow up on Andrew Lazar's question a little bit about Kraft was 2.5 years ago and what it is today. Are you still as committed to the dividend that it stands or you comfortable being North America only? I know you maybe can't answer some of those, but any insight you can provide would be appreciated.
John Cahill:
You are right in your premise. I'm going to hold off on both those questions for the time being.
Ken Goldman:
Okay. Fair enough.
Operator:
Thank you. Our next question comes from the line of Jonathan Feeney of Athlos Research. Your line is now open.
Jonathan Feeney:
Hi. Thanks very much. John, you mentioned a couple of times in your remarks about you need to be, get better I think is it return on your spending and it strikes me that, I'm just curious how you baseline that because its, I mean, one of the reasons I'd argue, I mean, you have these commodity cost declines, albeit less a better commodities situation at least sequentially than it's been, you've made some investments at the price level and those have kind of paid off and maybe here some other reason why you are outperforming the rest of the category. Conceptually, what do you look at and say well, we're not getting much of a return on that because I don't know we could be seeing better profit, we could be pocketing more of that gross productivity could be coming to us. I mean, what would you make of the argument that, that’s just the new reality and you need to – that’s what Q4 had to be as far as in this falling commodity cost environment, because that's what competitors are doing and that's what other – that’s where food volumes are at broadly?
John Cahill:
Well, I think the answer Jonathan is that you could look at this from a macro or micro level. I think the root of your question is from the more macro perspective and the good news is we have tools and data to look at this from the micro perspective. When we look at trade spending, we the look at advertising spending and the like. And so when I talk about the need for improved discipline and improved focus on returns it's using that information both to look at specific promotions and the like and then to learn from those and to apply them in the next go around. We're good at that, but we need and can be much better.
Jonathan Feeney:
Okay. And if I could just ask a question to Teri. These reevaluation's of these postretirement benefit plans that triggered some significant charges this quarter, I mean, are these the auditors that ask you to do that or is this sort of optional reevaluation based on some of the changes you've made?
Teri List-Stoll:
So, just to be clear, these were actually benefits that were realized in the quarter and on the year. So it is a function of the annual actuarial evaluation that's performed. We did make some planned design changes a few years ago and we've been benefiting from those as they've rolled to the plan and since we're kind of at the tail of that, that's why we don't expect these to be recurring in the future. But it's all very – it's not something that was unexpected. It was part of why we made the design changes, but we wanted to be very clear that the benefits have rolled through and to what degree it creates a headwind for the future.
Jonathan Feeney:
Okay. I get it. And fourth quarter was just one piece of that?
Teri List-Stoll:
Yes, and most of it, because the valuations occur once per year typically unless there are other events that's why they come in in the quarter.
Jonathan Feeney:
Right I understand. Okay. Thank you very much Teri.
Operator:
Thank you. Our next question comes from the line of Ken Zaslow of BMO Capital Markets. Your line is now open.
Ken Zaslow:
Good evening, everyone.
John Cahill:
Hello, Ken.
Ken Zaslow:
So my question is, what new tools are analytics because you increased confidence on your ability to be able to track the efficiency that the previous management team may not have been able to do. And I guess, in terms of the follow-up there is, is there a point in your valuation that maybe there's a view that, maybe certain brands may be separated or run individually or sold to other companies? Like, how do you think about this process? It seems like you're undertaking a big process and I don't know what new tools and analytics you have?
John Cahill:
Well, I'd say Ken, the answer to the question is that the tools are there. I mean, we have tools to understand and Teri I'm happy to turn to Teri to explain some of them. We have tools to understand some of the returns on these. To me this isn’t so much a tool question, as it is a focus disciplined and structural question. And so what we have today was our first foray into making organizational changes and George will take some time to figure out his organization. And the idea is to be more decisive, more fact-based and the like. So – and that's faster in terms of our decision. So, maybe Teri do you want to mention some of the tools?
Teri List-Stoll:
Yes. I don't know if you really wanted detailed review of our analytical tools. We have the ability for both trade and advertising to very reasonably precisely see the amount of lift that came from the spend and we can use that to then adapt and adjust future program. So the tools are there as John said. We just need to use them in a more disciplined fashion.
Ken Zaslow:
And is there a point in your valuation where you would evaluate the potential of cheating the composition of your company where maybe certain brands may be best like obviously Hershey, right, Hershey is all about one brand or more of a unilateral type of company, is there a point that you want to be more focused or do you think that Brett [ph] is the key to success?
John Cahill:
I think that, let me point on that a little bit Ken just for the moment, but as a matter, go back to what I said a moment ago. I do not believe all of our brands are the same. I think that the different brands have different roles in our portfolio, therefore we will have different resources applied against them and we will have different expectations for them. And so that's really the focus of where we are. We are mindful of what's happening in the outside world and what may be opportunities or us and we'll watch this very carefully, but our primary focus is on applying the right resources to these brands.
Ken Zaslow:
Great. I appreciate it. Thank you.
John Cahill:
Okay.
Operator:
Thank you. Our next question comes from the line of Alexia Howard of Bernstein. Your line is now open.
Alexia Howard:
Good evening, everyone.
John Cahill:
Hello, Alexia.
Alexia Howard:
Chris Jakubik:
Hi, Alexia.
Alexia Howard:
Hi, there. Okay. So I am trying to push a little bit further on that question, so what I am hearing here is higher quality ingredients are effective and more disciplined resource allocation, maybe organizational streamlining to drive profits decision-making, would you go so far to say that there may be certain brands in the portfolio where you really just want to manage the cash and maybe pullback on advertising and promotion simply ineffective for those brands. And is there higher-margin brands, the gross is coming from the chilled meats and cheeses and protein kind of stuff that's working really well in this environment. What does that mean for your margin mix? Thank you very much.
John Cahill:
So Alexia, I'll wait mostly on the answer to your question until we get together in the second quarter. But I would say in addition to the list that you articulated, I want to make sure we don't lose the productivity aspect of this. There is – it's very important that we become even leaner than we are today and we have an opportunity to do so. And so that will be an enormous focus and very important and powerful element of our plan going forward. With respect to our brands, we will certainly – categories have different margins associated with them. We're very mindful of that and want to optimize this from a shareholder perspective over time and we'll talk more about that in the second quarter.
Alexia Howard:
Great. Thank you very much. I'll pass it on.
Operator:
Thank you. Our next question comes from the line of Matthew Grainger of Morgan Stanley. Your line is now open.
Matthew Grainger:
Hi, thanks. John I just want to come back to your comment earlier on fact base consumer insights being sort of principal driver of innovation. I guess Kraft also had some high profile hits and some misses. And I'm not asking you to pick on anyone product in particular, but part of the organizational goal was to focus on making bets and being a leader rather than a follower. So I guess in that context can you just speak anecdotally to how you'd like that innovation process to change what the risk is of becoming too conservative on the innovation side as you look to become more fact-based and instill that discipline?
John Cahill:
Well, I'd point Matthew to a couple things and answer your question. The first is, I'm delighted that Chris Kempczinski is taking this job. He is a exceptionally talented strategist and thinker, as well as an executor. So, he – he has great marketing background and will help us along these lines of linking consumer insights to innovation which is not been necessarily linked as well as they might have been in the past and Kraft in my view. The second thing is to say that, that as I've dug into this in the last couple of weeks, I've found that our consumer insights have – frankly our resources against that particular area have not been a strong as I thought they would be and they have, they've not sort of lessened over time. And so, I think you'd expect that we'll be getting a better consumer insights as the base and the foundation for a lot of these decisions going forward.
Matthew Grainger:
Okay, thanks. And if I could just ask a brief Monday [ph] and follow-up, I guess on the innovation side just to go to a sort of more micro level. Could you give us just a brief update on where McCafe stands sort of in the launch process early insights retailer feedback et cetera?
John Cahill:
So Chris, why don’t you take that?
Chris Jakubik:
Sure. Absolutely. So McCafe it launched in December in the US. It added a couple of points of growth to our beverage business in the fourth quarter. We're quite excited about the national rollout across the US and keep in mind we also – it's been in the market in Canada since late September. In Canada we've gotten good distribution but unfortunately its a little bit early to have any repeat numbers to pass along, but we'll certainly update you as we move forward.
Matthew Grainger:
Okay, great. Thank you, both.
Operator:
Thank you. Our next question comes from the line of Jason English of Goldman Sachs. Your line is now open.
Jason English:
Hey, good evening folks.
John Cahill:
Good evening, Jason.
Jason English:
Sorry it seems there is few things going on tonight, so I've been a little bit distracted throughout the call. But there was something you said a dividend that has a couple of people spoke to; was there a suggestion that you may not maintain your dividend at this current level?
John Cahill:
I said no, let me be clear, I said about the dividend in that regards, so no one should read anything into, anything upset about that absolutely not.
Jason English:
So is it dividend growth that’s unclear or we can feel safe that the dividend level is correct?
John Cahill:
Really, beyond those comments, the answer is that I'm a cash driven guy and a very mindful of the desire and need to supply ample dividends to our shareholders and we'll talk more about that when we get together.
Chris Jakubik:
Yes, I think Jason, I think you have to appreciate that on a number of fronts as we're going through the process here, we certainly don't want to front run any of the good work that’s – that its going to happen by the team. Obviously we've been out there with a strong dividend and that's been there since the outset. But I don't think we really want to start giving guidance on growth rates et cetera.
Jason English:
Okay. Well, let's pick on use of cash than from a different angle. As you probably seen there's been some pressure forwards linking you to some potential M&A interest in various assets throughout Mexico, some of them very sizable. In regards to Bryan Spillane's question on portfolio additions, John I think you said you have the eye on the world. And then I see you elevated ahead of Canada, with the president of international which is really just Canada right now and you cite strategy and M&A as key responsibilities. So I guess were all sort of conspiracy theorists sometimes and I look at that and I say is that right to read into this and think that M&A and international expansion should be something investors think about when considering your strategic direction going forward?
John Cahill:
Well, let me be clear. First of all, on Chris Kempczinski title and his role, certainly I do like the linkage of consumer insights and strategy and innovation and he's the perfect guy to do this. And with respect to international, no we have a Canadian business and we have and export business. And the export business is actually is doing quite well and it go back to the Form-10's and you will see we have brands returning to us from Mondelez over time. And so, its suffice it to say that I have an interest. And now, that export business is roughly by 2% of our sales, so it's a huge at this point by any stretch, but it's nicely profitable and I could see that growing quite well. So, that's what you should read into to his title. I'm not going to speculate or comment on what you read or don't read it with respect to particular deals, my focus is on the base business, let's just put it that way.
Jason English:
Okay, thank you.
Operator:
Thank you. Our next question comes from the line of Priya Ohri-Gupta of Barclay's. Your line is now open.
Priya Ohri-Gupta:
Thank you so much for taking the question. I mean, I attempt to ask this, but can appreciate it if you can provide too much clarity there. So hoping that you can provide some initial thoughts about how you are thinking about your financial policy with regards to your balance sheet usage, if you think about supporting some of these initiatives. Do you feel that you have the appropriate flexibility within your current rating structure or is that something that might need to be revisited as you go about these plans? Thank you.
Teri List-Stoll:
So, as John indicated we'll certainly have more to say in the future, but at this point as we look at our debt rating we do see the benefit of investment grade, so that remains an important consideration for us. We have the upcoming debt maturity this summer. We have quite a bit of cash on hand. We have an untapped commercial paper program. We have share repurchase under way. We purchased $740 million there. So you can see as John said we're very mindful of the cash this company can generate and putting it to the best use for shareholders.
Priya Ohri-Gupta:
That's very helpful. Thank you.
Operator:
Thank you. Our next question comes from the line of David Driscoll of Citigroup. Your line is now open.
David Driscoll:
Great, thank you. And good evening, everyone.
John Cahill:
Hello, David.
David Driscoll:
I had a couple little questions and it will – it seems to get somewhere, but just they are fast. First one was Teri I think you said there was an incentive comp reduction on the year, can you quantify that for us?
Teri List-Stoll:
We don't have a specific amount for you, but as you can imagine from the results our compensation is a pay for performance basis. And so the actual bonuses were down versus target.
David Driscoll:
Okay. And then second question to you is on the restructuring spending. So the initial target for the year was 150, it comes in at 107 so off the pace by $43 million. On the third quarter you had kind of given us a little hint that might happen, talking down the range to 125, what I'm really concerned about there was just that, the failure to spend the money does it fundamentally impact the ability to generate productivity savings in 2015 because you don't get the programs going in 2014? Is the logical?
Teri List-Stoll:
You know, I think what we would say is that – so debt restructuring spending is a function of how we generate some of the productivity. So, the step down from the 125 is where we actually started, with the growing rate expectation for restructuring isn’t large enough to dramatically impact the gross productivity that we would expect on the year. But of course, to accelerate the productivity we'd have to think about whether restructuring efforts might be necessary and that would be part of the planning being done now.
David Driscoll:
Thanks for that. Final thing for me just and just to kind of – I think just to pull some pieces together and make sure I heard you right, so benefits you are saying could be as much as $180 million headwind to the company going forward. I think that's like $0.20 a share if that's right. The marketing budget was reduced this year and if it were to go up every one percentage point of sales would be another $0.20 a share headwind. The tax rate is a 300 basis point headwind and that's like $0.09 a share for next year. You called out the foreign exchange numbers that you didn't quantify, but gosh we see at least $0.05 on translation maybe to 2x that on the transactional side. Some quick math here well you guys been laying this out on the call would come up to like a $0.65 headwind going into your 2015 planning period. John simple question here is there any way you actually grow earnings in 2015?
John Cahill:
First of all David, as we said we're not in a position to provide any guidance today. I think as we get closer to the second quarter and we can talk about the fuller plan, we'll give you more detail. I think you named a good number of the negative headwinds. Obviously you have the unrealized hedging gain – unrealized hedging loss that came into play this year, can't really forecast that. And then as Teri talked about we had some of the recall costs and missed execution if that doesn't repeat that will be a good degree of favorability. So don't really want to start taking it apart and adding it up or adding it down for you, but we'll provide more details in due course.
David Driscoll:
I appreciate it.
Teri List-Stoll:
You mentioned the AMP spending and obviously that spending will only occur to the extent it generates return. So I don't think of that as a headwind per se.
David Driscoll:
Okay. Thank you so much. I'll pass it along.
Operator:
Thank you. Our next question comes from the line of Eric Katzman of Deutsche Bank. Your line is now open.
Eric Katzman:
Hi, good evening. Teri best of luck
Teri List-Stoll:
Thank you.
Eric Katzman:
I guess a couple of shorter-term questions than long-term. Did you actually mentioned Teri how much fourth quarter ad spending was down? Or could you as a percentage of sales?
Teri List-Stoll:
No, we didn't present that. I don't have that with me. Chris can follow up with you on the details of that.
Eric Katzman:
Okay. And then it sounded like you were talking about having to take some significant price increases for Canada. Your Canada business in the fourth quarter was quite strong. Was that like a buy end so was that a bit of a, kind of concern in terms of the top line out of Canada ex-currency in 2015?
Teri List-Stoll:
Yes. Great question, very fair. In fact it really wasn't. The activity we saw in the fourth quarter in Canada was largely a great deal of customer activity that really drove legitimate consumption in the market, so there was just higher promotional activity supported by the customer. The pricing impacts are really going to be at current year impact.
Eric Katzman:
Okay, thanks. And then…
John Cahill:
So, just one thing on that Eric, as you think about it, as you put in the pricing in Canada you'll probably see the volume impact of that significant pricing come into play in the first quarter.
Eric Katzman:
Okay, thanks for that. And then back to the long-term John, I guess kind of going back to Andrew Lazar's question you were there addressed us Boston, I think at the coming out party and you kind of came up with I would say fairly unique approach to guidance long-term, kind of targets again the relative top line. Is there any like that I guess at the time when you put that together as Chairman of the Board you endorse this, you felt that those targets in that approach was reasonable, and effective in the market. It sounds like your boards change here with Tony as leader was that, they weren’t – he was in executing. So are we to take from that that you are still kind of comfortable with those long-term targets and that approach and it's really more a question of execution to deliver on the targets that you felt was enough to create competitive shareholder value?
John Cahill:
Well Eric, I appreciate the question and I remember that session in Boston very well and I do think the world has changed. We certainly didn't expect the kind of top line compression from an industry standpoint at that stage, subsequent three years but it is what it is. But I'm not going to opined today on these long-term targets and the approach. Its suffice it to say though what remains is these brands are incredibly powerful they deserve innovation and support. We continue to have very substantial productivity opportunities and I remain a very cash oriented person executive with the intent of providing intelligent and ample returns to our investors. So stay tuned and we'll give you that answer in the second quarter.
Eric Katzman:
Okay. I'll pass it on. Thank you.
Chris Jakubik:
Operator, if you could take one more question please.
Operator:
Of course. Our next comes from the line of Todd Duvick of Wells Fargo. Your line is now open.
Todd Duvick:
Thanks for the question. A quick follow up on the financial policy that pre asked about. Can you tell me if the financial policy comes from the Board of Directors or if its management and if it is from the Board of Directors is that something that is set by the Board of Directors or the Board is more complicit with?
John Cahill:
Well, I can assure you that we have had ample discussions with the Board and they have endorsed our strategies, but from a – in all respects certainly from a cash orientation and cash free standpoint, yes.
Todd Duvick:
Okay. So as you look at these plans that you are planning to unveil in the second quarter we can assume that the financial policy is probably one of the items that is not on the table for change?
John Cahill:
Well, I'm not going to say that. All I am saying is that, all of our plans are reviewed and approved by the Board and you'll have to stay tuned and see what we come forward with in the second quarter. Having said that, I don’t – I personally don't at this stage do not see substantial change in our financial policies. I mean, I think they are very sound and appropriate for business of this type.
Todd Duvick:
Okay. Thank you very much.
Operator:
Thank you. And I'm showing no further questions at this time. I'd like to hand the call back over to Chris Jakubik for any closing remarks.
Chris Jakubik:
Thanks very much and thanks for joining us today. For any of the analyst who have follow-up questions I will be available after the call and for anyone in the media who has further questions call in Tony Ryan and Basil Maglaris, will be available to take your calls as well. So, thank you and have a good evening.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. That does complete today's program. You may now disconnect. Have a great day everyone.
Executives:
Chris Jakubik - Vice President, Investor Relations Tony Vernon - Chief Executive Officer Teri List-Stoll - Executive Vice President and Chief Financial Officer
Analysts:
Matthew Grainger - Morgan Stanley Alexia Howard - Sanford Bernstein Jonathan Feeney - Athlos Research Bryan Spillane - Bank of America Andrew Lazar - Barclays Eric Katzman - Deutsche Bank John Baumgartner - Wells Fargo Ken Zaslow - Bank of Montreal David Palmer - RBC David Driscoll - Citi Research Robert Moskow - Credit Suisse Chris Growe - Stifel Jason English - Goldman Sachs
Operator:
Good day, ladies and gentlemen, and welcome to the Kraft Foods Third Quarter 2014 Financial Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. (Operator Instructions) As a reminder, this call is being recorded. I'd now like to introduce your host for today's conference, Chris Jakubik, Vice President of Investor Relations. Please go ahead.
Chris Jakubik:
Thanks. Good afternoon and thanks for joining our business update for the third quarter of 2014. With me today are Tony Vernon, our CEO; and Teri List-Stoll, our CFO. During our remarks, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties. These are discussed in our press release. We'll also be discussing some non-GAAP financial measures during the call today, and you can find the GAAP to non-GAAP reconciliations within our press release and in the Investor Center of kraftfoodsgroup.com. Now, I'll hand it over to Tony and Teri to provide our third quarter business update and discuss what we expect going forward.
Tony Vernon:
Thanks, Chris, and thanks everyone for joining us today. We issued our press release about an hour ago. So hopefully you've had the chance to review our financials. Against the backdrop of a challenging consumer and customer environment and some executional missteps, it would be difficult to call this a great quarter or an outstanding first nine months in absolute terms. However, as we look at our performance relative to our playbook and to our peers and against those backdrops, we made some key progress in several important areas. Underlying organic revenue growth is improving as our innovations gain traction. Significant pricing actions are sticking and we've taken them across the majority of our portfolio, while recent consumption trends are improving and we're expanding distribution with key customers in non-traditional channels. Underlying operating income dollars also showed improvement despite significant commodity impacts. Importantly, this was partly driven by the disciplined evolution of an agile digital marketing capability that our CMO, Deanie Elsner, spoke about at the back-to-school conference in September. That being said, we're certainly not all the way to bright yet. We have some clear opportunity areas
Teri List-Stoll:
Thanks, Tony. And by the way, I'm equally excited about the innovations as Tony is, but he is the CEO after all. Good afternoon, everyone. I want to just echo Tony's opening comments. While some aspects of our third quarter results were similar to what we saw in the second quarter and in the first half, we did see sequential improvement in certain areas that we find encouraging. Let's start with the topline and organic revenue growth. Yes, the environment remains challenging and rapid changes in consumer preferences and behavior persist. Despite this, we grew organic revenue approximately 1%. This is compared to a decline in the second quarter after adjusting for the benefit of the Easter shift. And Tony talked you through, our innovations and renovations continue to gain traction in the marketplace. These big bets, particularly the ones in meat, cheese and coffee not only help our topline growth, but they are the kinds of equity-building actions that help us to price when necessary to offset higher input costs. And we have priced aggressively in the face of what are truly unprecedented price levels in certain parts of our commodity basket. Importantly, over the course of the third quarter, our pricing actions really began to take hold. We've seen evidence of competitors also pricing to cover their higher commodity costs. We're experiencing elasticity impacts that are generally in line with or better than our expectations. We're pleased with the progress in those areas, but we're not yet where we want to be or expect to be in terms of performance versus the competition. Similar to the second quarter, we gained our health share in roughly 50% of our business, with much of the share weakness represented by categories with the most significant pricing activity, cheese, meat and roast-and-ground coffee. Now below the revenue line and excluding the effects of market-based impacts related to our post-employment benefit plans, our gross profit dollars were down mid single-digits versus the third quarter last year. Despite productivity benefits, the impact of lower volume mix continued to put pressure on our gross profit dollars and gross margin. Not surprisingly and again similar to the second quarter, lower volume mix in our cheese business where we've had increased prices the most was the biggest year-on-year driver. That being said, we've made meaningful progress on pricing net of commodity costs. In the third quarter, pricing net of commodity costs was $40 million unfavorable. That's about half the impact that we experienced in the second quarter. And we did this despite what have been highly volatile commodity prices, particularly in the butter and cheese markets, as well as the fact that we decided to spend back in select categories such as mac and cheese to defend market share. So on balance, we remain pleased with our PNOC discipline. Moving down the P&L and again excluding the effects of market-based impacts related to our post-employment benefit plans, the pressure we saw at the gross profit line was more than offset by a mid-teens percentage decline in SG&A. There were three main drivers to the reduction in SG&A expense. First, advertising was down meaningfully in the third quarter versus the prior year. Second and similar to the second quarter, consumer spending was lower as a result of lower in-store activity. And third, overhead expenses continued to come down. Of these three drivers for the first quarter in quite some time, advertising expense was the new factor and it was meaningfully lower than the prior year. So just let me take a little time to explain why. To a significant extent, this was due to comparisons. In the second half of last year, we were increasing our advertising quite aggressively, while we were reducing spending during the second half of this year. So third quarter year-over-year comparisons are more challenging. As a reference, our advertising spending levels in the third quarter of this year were well above double-digit percentages above pre-spin levels from the third quarter of 2012. Having said that, there are a couple of factors driving this year's trend. As we discussing on last quarter's call, we've been going back to make sure we're focusing on the most efficient highest return programming. We're not looking to drive down advertising costs per se. We're driving for improved advertising effectiveness. That is to reach the right consumer at the right time in the right medium with the right message. With this focus on effectiveness, we're also realizing meaningful efficiencies as we shift our spending to more targeted digital media. Let me give you some numbers. On a year-to-date basis after factoring in the benefit of efficiencies, our advertising is about flat versus last year. The composition however is very different. Traditional media is down double-digits, while digital offsets most of that. And in the third quarter, digital was over 35% of our total spend, up from about 25% a year ago. As we've talked about before, several of our most impactful initiatives this year have been entirely digital, Velveeta Cheesepocalypse response, ad support for specialty café coffee pods and our buzz-worthy activations for Oscar Mayer bacon. At the same time, we need to maintain our discipline around fewer, bigger, better at a time when returns on advertising promotion are under pressure. For some of our businesses like meals and desserts where we're still developing investible plans to rejuvenate our brands, we're pulling back until we can generate good returns on the investment. For all these reasons, timing, efficiencies from the shift to digital and making sure we maintain discipline around return hurdles, our advertising expense in the third quarter was down significantly versus the prior year. In the end, the lower SG&A drove our operating income dollars up at a mid to high single-digit rate versus last year, excluding the market-based impacts related to post-employment benefit plans. Dropping down to the EPS line, on the same adjusted basis, we were up strong double-digits from the prior year with the additional help of some tax favorability. On the tax line, at about 26.5%, our effective tax rate was significantly lower than our expected run rate due to the realization of some discrete benefits we've been working on. So what does all of this mean for the year? It means that despite the fact that we continue to make progress overall, the impact of mixed execution in certain parts of our business means that we fell short on some of our key metrics. On the topline, while we have continued to drive for profitable growth, we expect organic revenue growth to lag the market this year. Versus the broader food and beverage industry through the first nine months of 2014, our organic revenues were flat versus the prior year and trailed industry growth of roughly 1.7%. Now that's mainly due to the fact that our volume growth has been meaningfully lower than the industry so far this year, as we've spent much of the year pricing aggressively to cover higher input costs. And we're experiencing softness in certain categories due to either lack of innovation or brand building activities. At the same time, we're seeing sequential improvement in organic growth from what was a bit of a decline in the second quarter excluding the Easter shift, to about 1 point of organic growth in this quarter and what we anticipate will be even higher organic growth in the fourth quarter. At the operating income line and excluding the effects of market-based impacts related to our post-employment benefit plans, we're up about 8% through nine months, while we're relatively flat when you strip out the benefits of lower spending and cost savings initiatives and unrealized hedging gains. We're expecting strong growth versus the prior year in the fourth quarter and we expect to see solid growth for the full year. But how are we getting there reflects a combination of our playbook at work and some mixed execution along the way. We expect to be down in terms of pricing net of commodity cost increases. As I said earlier, our pricing is stuck in areas like cheese and meat and we're now seeing competitors move to offset their costs, but we likely will get to even this year. But in certain categories, we've had to spend back to defend market share in the absence of investment-ready brand-building ideas, which we expect to have in place next year. In productivity, we expect gross just shy of 4%, which will still be industry leading. But despite the fact that we're back in the range of 2% in the third quarter, our net productivity is likely to be in 1.5% to 2% range for the year, short of our 2.5% ongoing target. There are two reasons for this shortfall. One is the set of execution missteps we've talked about before, a combination of recalls and higher-than-anticipated startup costs related to our innovation and renovation initiatives this year. The second reason is industry-wide logistics headwinds we're seeing heading into the end of the year, which could translate into higher logistics costs. Now while not material from the full year perspective, from where we stand today, there's simply not enough time for us to offset these costs within the 2014 fiscal year. At the overhead line, we expect to see continued progress for the year, keeping costs flat to down despite some significant investments to build the new marketing capabilities that we talked about in the September back-to-school conference. For the second year in a row, we are realizing the tail benefits as we true up experience in our medical and benefit plans after our early retirement plan and workforce reductions. And at the advertising line, we expect spending to be lower this year, reflecting a combination of the efficiency gains and the targeted cuts I mentioned earlier. In the end, we still expect EPS to be consistent with the initial expectations. This is one of the twists and turns that Tony referenced. In that, we expect to get there through a combination of the growth from operations I just described as well as a lower-than-expected tax rate. I view this benefit as a great example of total cost management. In this case, we've been able to leverage tax favorability for the flexibility to focus on profitable growth versus volume for volume's sake. Excluding the effect of market-based impacts to our post-employment benefit plans, our tax rate is likely to fall below the 34% run rate we would expect on a going basis. We expect that we'll end up somewhere closer to 32% for the full year. The downside of this is that it will put some pressure on our free cash flow productivity as the realization of tax favorability doesn't always translate into free cash flow in the same year. And together with some working capital pressure, we're likely to end the year with free cash flow productivity in the range of 70% to 80% of net income, certainly well $1 billion, but below our 90% ongoing target. So that's all we expect for this year. Clearly it remains a difficult environment and we clearly missed the market with execution in some areas, but we've done a good job protecting the investments that are working and we have very good visibility on what needs to be fixed to drive profitable growth in the future, which is a good point for me to hand it back to Tony to talk about our path forward into next year.
Tony Vernon:
Thanks, Teri. I wanted to close out today by providing some perspective on what we think will be important to driving sustainable profitable growth going forward. To fulfill our long-term potential, there are three areas on which we need to focus going forward. The first is execution. We've put a playbook in place to ensure that we're well positioned to innovate and evolve with the times rather than fall into some of the costly traps that we've all seen over the years. And we've shown over the past two years that our playbook helps to drive profitable growth when and where we execute with discipline. But as we've seen this year, more consistent execution is critical as we move forward. For instance, while we continue to lead the industry in gross productivity, our organization is focused on net productivity. That's because this is what matters to the P&L. Every Kraft employee including and especially me owns this. And where we need to make changes to ensure a better execution, we have and we will do the right thing. Second, we recognize and are embracing the rapid changes we're seeing in consumer behavior. This time last year, we were all talking about the challenges of strapped consumers, for example, with cuts being made to the SNAP program and how that might affect consumption going forward. This past February at the CAGNY Conference, we talked about something broader and more profound on unprecedented confluence factors that would have the potential to change the way we operate for years and perhaps for decades to come. We called it the Cs of Change. At the center of it all, consumers with new emerging cohorts who have a whole new set of expectations of food and beverages and companies that make and deliver them. Our customers are coming to terms with changing shopping patterns and channel shifting and the rise of digital media driving the need for new communication tools and capabilities. It is clear that this is not a one-time market shift. This is a transformative time in our industry. It is also clear that this is pressuring returns on traditional advertising and promotion. So we will continue to focus our spending to develop and execute our best most investible ideas and ensure that we're living our mantra of fewer, bigger, better to enable this. We're reinventing marketing by building a new infrastructure that can effectively harness data, which we talked about this past September at back-to-school. Achieving brand ubiquity across channels remains another key opportunity. We've improved our representation in growing channels such as dollar and club. In fact, our growth in non-traditional channels is 8% year-to-date, some five to seven times that of total US retail. But there is more work and more opportunity in front of us. We need to pay for it all by living total cost management. We will continue to find the path to ensure that we're leveraging our scale. And as one of the biggest players in North America, we'll continue to redefine the standard for our lean organization design to grow. As Teri laid out in February and as we talked about on today's call, we'll continue to take an enterprise view of total cost management. From trade spending to taxes, we need to look at everything. From a consumer lens, we need to remove every inefficiency that creates costs, that moms are not willing to pay for. The third area of focus is that we continue to proactively evolve our strategy to ensure we're well positioned to drive profitable growth over the long term. Make no mistake, we continue to believe that job one for Kraft is growing our great brands and our great people enabled by our lean operating model. The hallmark of every great team and every great company is that they make the right adjustments at the right time. We are going to embrace the emerging megatrends by taking a 20,000 foot view of our business, to assess whether there is more we can do to win on a more consistent basis. These are our consumers. We can lead here. The megatrends we're all seeing are an opportunity for Kraft to leverage our brands, focus our innovation efforts and agile digital marketing capabilities to provide meal solutions to growing cohorts, millenials, Hispanics and value-driven consumers. Again, we are going to take out the inefficiency that moms will not pay for and identify and act on opportunities that drive operational excellence. At the time of a spin and in the two years since we became an independent company, we've looked to own our own destiny by evolving our strategy to drive profitable growth. And this discipline is an important part of staying true to that commitment. We expect to come back with our thoughts in early 2015. So in closing, we've made progress, but we're clearly focused on the work that needs to be done to deliver the year and fulfill our mission to deliver long-term profitable growth. And now I'll turn it back to Chris Jakubik.
Chris Jakubik:
Thanks, Tony. Before we begin the Q&A, I'd like to take a minute to thank Doug DuMars for all his good work in Investor Relations and wish him well as he takes on a new assignment at Kraft. As many of you know, Doug has been part of the team since we launched the new Kraft Foods. Behind the scenes, he has consistently been grazed under pressure. And I'm sure you'll agree he is a great person to work with. Doug's next assignment will bring him back to the work of creating real value and building brands where he'll be working on the Kraft master brand team and our enhancers business. Please join me in wishing Doug all the best, and I would be happy to take your questions.
Operator:
(Operator Instructions) Our first question comes from Matthew Grainger from Morgan Stanley.
Matthew Grainger - Morgan Stanley:
Tony, just first I wanted to ask about the promotional environment and you've called out a couple of categories where you are pretending to defend market share and it doesn't come as a surprise based on the data we're seeing. But I always your perspective just from a 20,000 foot view. So could you talk about what you've seen from retailers and from competitors during the third quarter? Has the frequency moderated or simply remained the same and not worsened? And how has your behavior modified relative to the couponing and the promotional issues you had in the second quarter?
Tony Vernon:
I think the industry behavior has moderated somewhat, but we're still up a bit in quarter three. We were up a bit due to the innovation pipeline we mentioned and some select share defends like Kraft macaroni and cheese. I think in general, Matt, in the absence of brand building, innovation and renovation that drive profitable growth, Chris always calls this a prisoner's dilemma. And someone is likely to go back to promotion and price. That's why we talk and are so focused on our playbook. As to couponing, I've been accused of taking you down a rabbit hole in last quarter's call. The trend I was speaking to and driving that rabbit hole was the consumers' ability to stack trade offers and coupon offers and loyalty cards and all the things that lower price in-store. I think we've done a better job in the third quarter. And I think in general, this is a broader industry issue that we're all getting after.
Matthew Grainger - Morgan Stanley:
On the restructuring expenses for the nine months, I guess, have been lower than we would have expected. Are there any targets you can share for us in terms of where you expected to come in for the full year and whether we should still expect it to normalize I suppose to $125 million or so next year?
Teri List-Stoll:
Yes. We're still exactly there. We still expect it to be in the range of $125 million to $150 million is what we expect.
Matthew Grainger - Morgan Stanley:
$125 million for 2014 or just long term?
Teri List-Stoll:
For 2014. We haven't gotten any more specific on 2015, but that is kind of the goal and assumption.
Operator:
Our next question comes from Alexia Howard from Sanford Bernstein.
Alexia Howard - Sanford Bernstein:
Can I turn to the meals and dessert segment? In general, it seems to me that the chilled products like cheese and meat fit better into the new consumer landscape that you described than some of the meals and dessert products and maybe powdered beverages as well. So how do those high-margin products fit into this new world? And what's your strategy for dealing with them? Are you going to do more in way of investments, renovation, promotion, innovation, or are there some cases when you may have to manage in terms of cash and perhaps raised prices? And then how do you ensure that you're going to get adequate return on that investment?
Tony Vernon:
Great question, Alexia. Some people have put this in perimeter of the store versus the center of the store frame. It's no coincidence that our protein offerings like meat, cheese, nuts are doing quite well. There is a wind at the back in those categories. They are in the perimeter of the store. We've executed our playbook quite well across those businesses, even with higher commodity costs. That said, we have an obligation to the center of the store and the great brands we have in them to execute the playbook equally well. And we think we can contemporize our offerings in meals and desserts to address the center of the store lack of traffic. We think we owe that to our retailers and to these brands. It's interesting, two years ago, meals was actually a very vital segment for our retailers and us with Velveeta innovating, with mac and cheese doing well, with some of our competitors innovating. I think we all got away from the power of these brands to contemporize. And I think you're going to see a rebound.
Operator:
Our next question comes from Jonathan Feeney from Athlos Research.
Jonathan Feeney - Athlos Research:
Tony, you talked a lot and probably before anybody about how hard things were for the US consumer, what that would mean for the center store. And now I look since August, gas prices are plummeting. After Q4, we've lapped the SNAP cuts. Food costs outside of unfortunately to [ph] maintain coffee will be coming down somewhat significantly. We're now into '15, which should still help the consumer wallet a little bit. So are there any places you have a reason to hope that maybe the consumer will be better? Or alternatively are a lot of these lack of promotional effectiveness, I mean how much of this is just macro driven that people want to behave the way they always had historically? It's just the ones who ordinarily would have done all that activity stock up, impulse, whatever, just didn't have any money in their pocket?
Tony Vernon:
My economic forecasting abilities are questionable, I would say. But I think we're talking about a consumer, the 10% of households that make $50,000 a year or less are still quite strapped. And yes, I'm hoping the same response to gas that we saw four years ago. The reality is gas prices, they're down in Philadelphia, Jonathan, but they're still $3.39 in Chicago. I will say, from your mouth to God's ears, I hope that the consumer who is raising most of the families in America have the opportunity to invest in food with these declining gas prices.
Jonathan Feeney - Athlos Research:
But it sounds like that's not your operational assumption that a lot of the decreased promotional activity is really just other factors. It doesn't really sound like a lot of what's been going on is macro in your opinion. Forget about the forecasting. Just what you see as far as the correlations over the past 18 months?
Tony Vernon:
I think it's about the ability of brands that are in the center of the food store to contemporize and offer consumers these new cohorts that are growing, what they want in those brands. And I point to what we've done on cheese and meat and nuts and coffee and what the industry has done frankly and say we know how to do this. I think it's focusing on the center of store brands to now get into those growing consumer cohorts.
Jonathan Feeney - Athlos Research:
You mentioned 8% growth in non-traditional as a whole. It's pretty impressive. Can you give me a sense of how big those channels are now in aggregate for you, not individually, but all of them together?
Tony Vernon:
We haven't published that. You guys have written on this beautifully. We're still beneath our fair share, but I think industry percent when you add those all through channels is in 10% to 15% range.
Jonathan Feeney - Athlos Research:
And you're a little below that?
Tony Vernon:
Yeah.
Operator:
Our next question comes from Bryan Spillane from Bank of America.
Bryan Spillane - Bank of America:
I've got two questions, the first, Tony, for you. You've mentioned execution in your prepared remarks and there being some missteps. Can you talk a little bit more about just what you have done or what's been done up to now to change those execution or fix the execution issues, so that we could have some confidence that they don't repeat again next year?
Tony Vernon:
You bet. Just to put the headline on it, these are product quality recalls and startup challenges as we optimized our network, especially in cheese. It's important that you recognize that every recall, and I think there were six in the last 18 months, was a voluntary decision made by Kraft employees, a reflection of a quality culture, lean, Six Sigma where personal responsibilities are expected from everyone. We're going to do the right thing, whatever happens, but to address it we're adding quality experts across the organization. We're increasing the frequency of our audits. We're making sure that we become very criteria-driven and not schedule or launch-driven, which can have people doing something that doesn't optimize the network. So it is a huge focus of ours and we'll always fall on the side of doing the right thing.
Bryan Spillane - Bank of America:
At this point, do you feel like you've done enough to get some confidence that we won't be back in that cycle again next year?
Tony Vernon:
Yeah, this is a land of relentless measurement and continuous improvement. And it's always a journey when you're making food to make sure that you're consistently seeking root causes and improving every day.
Bryan Spillane - Bank of America:
Teri, just to follow up on some of the pieces you put together for us on the profit metrics for this year, can you correct me if I'm wrong, but it sounds like in terms of the falling short on net productivity this year and maybe just kind of where we stand on gross margins so far year-to-date, a lot of this stuff has already happened. So I guess I kind of get the sense that as we look into fourth quarter and then getting into next year, it should get closer to what the plan is supposed to be as opposed to some of the things that have fallen off. Is that the right way to look at it?
Teri List-Stoll:
Yeah, I think that's largely correct. We're certainly seeing progress on the net productivity line. The good thing is, as we said, the gross line has been fairly consistent and best in industry. So that always gives us the confidence that we have the ideas and the savings there. It is the executional misstreps, both the recalls that Tony just talked about. But the one that lingers on a bit is some of these startup issues will not be fully fixed, but they're certainly diminished as we go through the year. So you're right. As we get into the fourth quarter, we should be back to more normalized net productivity absent these new kind of emerging cost trends that we need to deal with. But for the most part, we do expect that we're seeing the progress improvement and we'll get back there.
Operator:
Our next question comes from Andrew Lazar from Barclays.
Andrew Lazar - Barclays:
I'm still not totally sure why the year-over-year change in gross margin, I guess, declined sequentially from the second quarter when you had more pricing coming through and your productivity I think seemed like it was better in the third quarter at least than it was in the second quarter. So perhaps a little bit of help there would be good.
Teri List-Stoll:
Andrew, we can come back to you in more detail. But I think what you're really seeing is a lot of volatility, particularly in the cheese area. We priced early based on expectations and there was continued volatility. So some of those commodity trends didn't move in a normalized curve like we would expect. We will get there over time, but I think any one quarter is probably too short to be able to look and see the sequential improvement you're looking for. But if you dig into it, you do see the productivity you described, but the pricing a commodity still isn't sufficient. And you have to remember we look at it more on gross margin dollars. As you're pricing for commodities, of course you're going to get a little compression in the margin percentage.
Andrew Lazar - Barclays:
Tony, last quarter, you talked openly about some certain segments where you got caught up in either discounting or promotional activity that you didn't want to repeat, kind of went against or counter to what Kraft sort of more, let's say, return-focused or cash-oriented sort of model is meant to be. It's always a little bit tough to tell from the outside, but do you feel like in this quarter you've moved past that? And if so, what metric would I look at to feel more comfortable about that? Or are there still areas maybe where you're not exactly where you want to be on that front? Folks maybe questioned sort of a discipline around what Kraft's operating model was supposed to be from the outset and last quarter was supposed to be just a one-off, and I'm just trying to get a sense if that was the case?
Tony Vernon:
Yeah, I think we got better, Andrew. We're still seeing some effect in Q3 around coupon stacking and trade offers, but not enough to call it out as we did in the second quarter. We certainly instill the discipline here to look at every event and every retailer request, because as you know, this is a negotiation, and our retailers are serving a strapped consumer base and cents off matters. But I think we've imposed good discipline and I think you're going to continue to see it improve.
Operator:
Our next question comes from Eric Katzman from Deutsche Bank.
Eric Katzman - Deutsche Bank:
Teri, maybe just to add on to the net productivity figure coming in below plan, I think you also mentioned industry logistics headwinds. It doesn't sound like something that you can control. What are you referring to and how long is that development likely to be a headwind?
Teri List-Stoll:
I wish I could answer the latter part of your question. The former part is it's kind of emerging. We're seeing some escalation in pricing there, which I think is largely a function of supply and demand for drivers frankly. I think there is a lot of demand for transportation and the driver shortage is putting a little pressure on the cost. So it's an emerging impact. We don't know exactly how significant it will be and/or how long it will last. But just given where we are heading into the fourth quarter, if it ends up being significant, ability to offset that in a short timeframe is pretty limited.
Eric Katzman - Deutsche Bank:
And if I could just follow up on a different point on the free cash flow, last quarter I was a bit worried about the numbers not pointing to a good full year. It sounds like that is in fact the case. I understand the working capital part of that eventually coming back next year maybe when you get the pricing. Is the low tax rate this quarter kind of a deferred tax negative to your cash flow, and that's also you plan to reverse next year? Is that what you were referring to?
Teri List-Stoll:
Those discrete items' impact can take a variety of forms, but they don't typically come back in terms of cash certainly in the period. I don't want to go into a lot of specifics of what kind of was built into that number, but we do we expect as we go forward, as you said, to really be focusing on the working capital components, inventory in particularly. About a third of the inventory build is purely a function of higher commodity costs, but there are some builds in there as well that we're going to be working very aggressively to bring down. And then the other part is there are some non-cash components of earnings, even beyond the tax line. So it's kind of a tough one. If you go back and look historically, as we certainly have been, there is a fair amount of volatility in free cash flow productivity. And the fourth quarter is a very big cash quarter for us. So we'll be focused on it. We feel very confident that we can get back to the 90% target on a going basis, but we can't overcome some of these events we're seeing so far this year.
Operator:
Our next question comes from John Baumgartner from Wells Fargo.
John Baumgartner - Wells Fargo:
Tony, (inaudible) go through activity to drive the business. And I guess given the weakness in meals and desserts in your comments there about reassessing, brand building, could you speak more to that and maybe just what surprised you about these categories? And then just big picture, you mentioned about being nimble in course correction. Can you envision a scenario where you'd reinvest less than $0.50 of the cost savings dollar if this environment doesn't improve?
Tony Vernon:
Take this comment about investible ideas as investible ideas based on margin materiality, momentum and message. What we need to contemporize and to drive the consumer back to those shelves, because I don't think it's a question of pulling support for mac and cheese in the long term. It's making sure that the ideas are driving profitable incremental category growth for us and our retailers. Now your question about the portfolio as a whole, I think different brands play different portfolio roles. We've talked to you about how much successful we've become in bacon using digital marketing versus traditional broadcast media. And I think we can look at that across our portfolio and it may affect levels of spending that you've typically looked at as share of voice. We got to look at now the addressable impact of our spending as opposed to just a broadcast media number. But each brand in our portfolio, I think, has a distinct role and laying that out is important to how we drive profitable growth.
Operator:
Our next question comes from Ken Zaslow from Bank of Montreal.
Ken Zaslow - Bank of Montreal:
Do you think the number of businesses you have make it more challenging to have a laser focus that you want to have on each business? And is there an opportunity or benefit to maybe extracting some businesses away from your portfolio and being able to really focus on certain businesses? For example, cheese used to be something that you used to be very proud of and said, hey, we're able to excel there. Now you have execution issues. How do you think about that?
Tony Vernon:
First thing I'd say is we're still incredibly of cheese and it's on a five-year trend that continues to be great and frankly is central to Kraft in the future. I don't think that the breadth of our portfolio is a disadvantage. I think it's about ideas and people that drive brands. So I've been pretty consistent in saying we love all of our brands. That doesn't mean we don't look at other options and consider whether someone might do a better job on a brand or two. But the reality is today we think this is a great portfolio and creates advantage for us.
Ken Zaslow - Bank of Montreal:
If taxes normalize in 2015, will you recapture the profit lost this quarter to reestablish your growth in 2015? Is that the way to look at it, or is the tax implication for next year just kind of rebasing your numbers for next year as well? I just didn't what you're thinking on that.
Teri List-Stoll:
No, we wouldn't think about the taxes on the quarter as a rebasing. So it was fortuitous in some respects, but it provided us the flexibility to make some other good long-term choices. A lot of the gaps come from the things we've been talking about in terms of executional missteps, and we would expect to fix those.
Ken Zaslow - Bank of Montreal:
So your operational profit next year should eventually restore your long-term growth targets, is that fair?
Teri List-Stoll:
That's fair.
Operator:
Our next question comes from David Palmer - RBC.
David Palmer - RBC:
Just one question on meats and cheese. The competition was lagging behind your price increases last quarter. And you said on this call there's been evidence of pricing by competitors, but it sounds like they may have been slow to follow through the quarter. Could you give us a sense on how the competitor pricing evolved through the quarter and are they all caught up in both of those categories?
Teri List-Stoll:
I think in both those categories, we have seen more following during the quarter. In meats area, some of it was not in July-September, but was in October, they had some committed promotions which I think held them back a little bit longer than we might have normally expected. So I don't have the exact percentage of following, but I think for the most part, we're getting good following and about the time lags we would normally expect.
Operator:
Our next question comes from David Driscoll from Citi Research.
David Driscoll - Citi Research:
Year-to-date operating profit is, I think, about 24.81%. It's up about $183 million year-on-year. However, restructuring expenditures are down $194 million. Thus all of the operating profit growth is restructuring-driven. On the surface, this seems concerning. I recognize that you guys have said that you're on plan and delivering, but I'd like to hear your take on these figures and what the implications are for the future as won't these restructuring expenses have to go back up to keep delivering on the productivity.
Teri List-Stoll:
As we mentioned earlier, we do expect our restructuring spend to be in the $125 million to $150 million range that we had projected at the beginning of the year. And so you'll see the uptick of that in the fourth quarter. I think a lot of what you're seeing in the operating income, the flatness when you normalize everything, is a function of the commodity costs and the volatility there to put the pricing in place and you have a bit of a lag effect before you get those completely matched up and then this lag in productivity as we have these executional missteps bringing our net productivity down below our going rate. So we continue to believe that as we address both of those issues, we'll be back to the patterns of growth that we would expect.
David Driscoll - Citi Research:
Was any missed opportunity or can Kraft build the business inside the company organically similar to this to capture those trends in that hard-to-reach organic channel?
Tony Vernon:
I think you've asked a great question and I think you've answered it. I believe the latter. It's interesting to look at brands we have like Back to Nature that have some significant distribution in that organic mac and cheese area in key accounts and are doing very well and doing very well versus all mac and cheeses. So we do really think that we've got some great brand names in our own stable that can accomplish those things. We've said before, David, that we'll look at everything however and talk about nothing until it happens.
Teri List-Stoll:
If you're asking specifically about the fourth quarter, the thing I would remind you of is that we are anniversarying a fairly low period, which of course gives us a pretty strong growth percentage as well as we'll have at that point a better match between pricing and commodities. So the combination of those two things is what gives us confidence that you'll see a very strong profit quarter for the fourth.
Operator:
Our next question comes from Robert Moskow from Credit Suisse.
Robert Moskow - Credit Suisse:
A broader question for you, Tony. You spoke broadly about a new set of consumers. I think you're talking about millenials and it's a growing cohort and may have different demands. As you look at your portfolio, though, I see a lot of brands that I would consider antiquated and despite your best efforts it's going to be hard to get those consumers to buy them. So have you looked through your portfolio and determined what percentage you're going to have trouble meeting the needs of those consumers?
Tony Vernon:
I'm a believer. There are no such things as mature brands and it's all about energetic idea-driven marketers. It's all about ideas in people. And when you think about it, would you have guessed that Velveeta would have had the five-year run it's had in the face of millenials? I mean it continues to delight. It's the superball item of choices as laid out by John Stuart? But if you look to the data, you'd say it's one of the oldest brands in Kraft, right? So when I look at an A1 or a Shake'N Bake or a JELL-O, I say it's our job to contemporize the ceremony of those great brands. They actually play to the preparation of the new millennial, right? A Latina mom was making a dessert for her kid. JELL-O is a perfect fit. We just got to take advantage of where the cohorts are going with our proprietary ideas.
Robert Moskow - Credit Suisse:
Are you sure about that? I mean you've been banging your head against the wall on JELL-O for a while and there must be others like that. So it just seems like there should be some new thinking around what is worth investing in and what's not. And when you talk about it in that context, it feels like everything is worth investing in.
Tony Vernon:
Well, I do think portfolio decisions about distortion should follow those four Ms in the model that we've talked about. We've been pretty transparent with where we think our playbook is working and where it hasn't. And I think if we all look back and said, wow, cheese, meat, nuts and coffee, you succeeded on over a number of years. Those might not have been the ones you picked based on where we thought consumers were going or age of brands. But I do think you're right. I always say we're going to be very transparent about what we're doing well and what we're not and we're going to urge our people and our groups to pursue the investible ideas.
Operator:
Our next question comes from Chris Growe from Stifel.
Chris Growe - Stifel:
I just had two follow-ons if I could please. I guess the first one for Terry, in relation to gross profit dollars, they were down in the quarter. And I guess just using the figures you've given for PNOC in the quarter, even assuming you were to able to fully price in cash for the cost, your gross profit dollars still were down. Is that defining the mis-execution? Is that the main driver of the gross profit dollar weakness in the quarter?
Teri List-Stoll:
It is if you think about the productivity benefits we realized being a bit short of our going target. That is a big piece of what is there in addition to the PNOC.
Chris Growe - Stifel:
In relation to some of the mis-execution issues, are the costs in place and maybe it's capital and it's people to fix those issues, is that still an ongoing incremental factor for your earnings in, say, the fourth quarter?
Teri List-Stoll:
We will have some investments, as Tony talked, as we increase our audits, increase our resourcing against some of this process discipline work. There could be a little bit of an uptick. But for the full year, we do expect our SG&A trends to still be down.
Chris Growe - Stifel:
In relation to the productivity savings, gross productivity, as you said, has been still relatively stronger on 4% and the net is a little lower. So is the hope that with PNOC mostly hopefully gets to a balanced position, mis-execution maybe those costs go away that you'll sustain that sort of 4% growth, but maybe more like 2.5% net. Is that sort of the general outlook for 2015?
Teri List-Stoll:
We're not in a position to give a lot of specificity around 2015. But yes, that's the fundamental model.
Operator:
Our final question comes from Jason English from Goldman Sachs.
Jason English - Goldman Sachs:
I want to go back to Mr. Driscoll's comment about underlying segment EBIT has been disappointing. I think it's down around 4% year-to-date and something that fell short of our expectations this quarter. With the offsets really being some of these other non-operating expenses, pension being an income this year, restructuring expense falling a little short, it's creating a lot of volatility in just trying to how to forecast this. So can you give us some more color on what you expect from pension income this year? I guess you already commented on restructuring and the guidance to roughly $80 million or so in the fourth quarter. In any other puts and takes below sort of a clean segment EBIT that we should be considering?
Teri List-Stoll:
I think we tried to walk through the pieces as clearly as we could. You're right there are a lot of puts and takes. The benefit cost is the piece that's probably relatively new. And we haven't quantified those and in fact we don't even have a full visibility to those until we get through some of the re-measurements that come from those benefit plans, as you can well imagine. But I don't think there is anything extraordinary beyond what we took you through in the script. But we're happy to sit down with you after this call and answer any specific questions you might have.
Chris Jakubik:
From an EBIT perspective, nine months, when you back up the market-based impacts and what not on the post-retirement benefits, the hedging impacts and you add in the cost savings initiative spending or not, we're flat to up. So when you think about as we get to the fourth quarter and as Terry talked about earlier, combination of pricing, better matching costs and better matching competition as well as the comparisons that we have vis-à-vis Q4 from a growth rate perspective, I think we'll get where we talked about. But again, I'll follow up with you after the call.
Jason English - Goldman Sachs:
Tony, you mentioned gas prices four years ago, you'd love to see what happened then happen again. Remind us what happened last year and if it were to repeat, what are the implications for your business?
Tony Vernon:
Well, there was a blip as gas prices went down to those retailers that you typically drive to and you saw changes in some of the key retailers' trend lines based on gas prices. So you get some pantry load benefit, right? You're talking about people who have enough money to drive their minivan to mass merchandiser and fill it up and fill it up with hopefully groceries and not TV sets.
Operator:
Thank you. I would now like to turn the call back to Chris Jakubik for any further remarks.
Chris Jakubik:
Thanks very much and thank for joining us on the call today. For the analysts who have follow-up questions, Doug DuMars and myself will be around to take the questions. And for anybody from the media, Tony Ryan Basil Maglaris will be around to take any questions if you have them. Thanks very much for joining us and have a great evening.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This does conclude today's program. You may all disconnect. Everyone, have a good day.
Executives:
Tony Vernon - CEO Teri List-Stoll - EVP and CFO Christopher Jakubik - IR
Analysts:
Bryan Spillane - Bank of America Merrill Lynch Vishal Patel - BMO Capital Markets Robert Moskow - Credit Suisse Andrew Lazar - Barclays Capital Matthew Grainger - Morgan Stanley Alexia Howard - Sanford Bernstein David Driscoll - Citigroup Global Markets Inc. David Palmer - RBC Capital Markets Jonathan Feeney - Athlos Research Christopher Growe - Stifel Nicolaus Eric Katzman - Deutsche Bank John Baumgartner - Wells Fargo Securities Diane Geissler - CLSA
Operator:
Good day, ladies and gentlemen, and welcome to the Kraft Foods Incorporated report Second Quarter Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. (Operator Instructions) As a reminder, this conference call is being recorded. I’d now like to introduce your host for today’s conference Chris Jakubik, Head of Investor Relations. Please go ahead.
Christopher Jakubik:
Good afternoon. Thanks for joining our business update for the second quarter of 2014. With me today are Tony Vernon, our CEO; and Teri List-Stoll, our CFO. During our remarks, we will make some forward-looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties and these are discussed in our press release. We'll also be referring to some non-GAAP financial measures during the call today, and you can find the GAAP to non-GAAP reconciliations within our press release and in the Investor Center of kraftfoodsgroup.com. Now, I'll hand it over to Tony and Teri to discuss our second quarter results, as well as the current state of our business.
Tony Vernon:
Thanks, Chris, and thanks everyone for joining us today. Hopefully you’ve had a chance to review our financials and the press release we issued about an hour ago. As expected our quarter two results were driven by the shift in Easter-related shipments to the second quarter this year as well as the implementation of some significant pricing actions across a good portion of our portfolio. Kraft the second quarter brought a rare confluence of activity. We appropriately addressed rising commodity costs with price increases on 50% of our portfolio, the right move for the long-term. But in the short-term we took those actions in the face of an intensely promotional holiday quarter with the late Easter, Memorial Day and July 4th add periods. When you combine that with our retail customers need to market and price aggressively, the strapped families across America. You have the recipe for an increase in trade spending versus the second quarter of last year and that indeed is what happened. We also saw mixed execution in certain parts of the business, which held back our potential year-to-date. We will talk more about that in a moment. That being said, we’re on track for another solid year of growth and earnings and cash flow consistent with what we initially laid out to you in early February. As you’ve heard, from almost every one of our peers, the ability to drive profitable growth in the food and beverage industry is challenged by a number of headwinds. For Kraft we remain focused on executing against our playbook. And today we will provide more details on what’s working, what needs improving and what we’re doing about it. We will start with our financials. And I’ll turn it over to Teri, to talk you through the results we just reported and where we stand versus our goals for the year.
Teri List-Stoll:
Thanks, Tony, and good afternoon, everyone. Let me start by briefly building on Tony’s comments regarding our second quarter results. Organic net revenue was up 1.5, reflected the expected benefit of the Easter shift, but also combined softness as we implemented significant pricing in response to input cost increases. On the profit side, when we take out the market based impacts from post-retirement plans in last year’s numbers as well as the change in spending on cost savings initiatives and the unrealized gains and losses from hedging in both years, that’s the way most of you look at it. Three things, gross profit dollars were down as the significant run up in input costs outpace the pricing and productivity benefits we realized today. Operating income dollars were up mid single-digits as we continue to deliver progress in overhead. And our earnings were relatively flat versus the prior year largely due to an unfavorable tax impact. As we said on our first quarter call, our first half results will be a much better indictor of where we stand against our expectations and our industry then looking at either quarter one or quarter two in isolation. So in the interest of time and relevance, we’re going to focus our upfront comments today on our first half results.
aggressively in the:
We responded with price increases of between 5% and 12% across most of our cheese portfolio. These actions took effect at the end of March and we are seeing competitors priced off at the run up in their input costs on a typical lagged basis. And in meat, beef, turkey, and pork prices for our cold cuts have continued to increase and are at record high as we speak. If you remember from our last call, Oscar Mayer announced pricing across approximately 50% of its cold cuts portfolio with an average increase of 10%. And that was effective May 25th. As of today competitors have not yet moved in a material way to offset their costs, but it's still early by historical standards. On a year-to-date basis, we have implemented or announced price increases on products representing approximately half of our portfolio and for almost 20% of our portfolio we had the increased prices at a double-digit rate. As a result, we’ve seen some dislocation in market share and growth versus the broader industry year-to-date. Let me give you some numbers that characterize the impact. Let's start with market share. Through the first half, we continue to gain or hold share in roughly 60% of our business on a trailing 52 week and year-to-date basis. But that number slipped to almost 50% in quarter two and the recent slippage is primarily attributable to the categories where we’ve taken pricing. As far as growth versus the broader food and beverage industry, year-to-date, our 40 basis point decline in organic growth is trailing industry growth of roughly 1.5% and that’s mainly due to weakness in some of our meals and dessert and beverages category. So in terms of our goal to deliver profitable growth at or above industry levels, we have had an uphill climb on the growth element so far this year. But we do expect to make up ground as we get pass the near-term dislocation of leading and some very significant pricing actions that are absolutely critical in light of the commodity cost increases we are facing. Having said that, we continue to feel good about the profitable part of the equation. That is our ability to manage total costs through pricing, productivity savings, and smart spending and SG&A over the course of the year, and still deliver against our long-term profit growth algorithm. While the external environment, it has no doubt created challenges so far this year. We’ve created some of our own obstacles. When we take a close look in the mirror, its clear our report card is mixed from an operating perspective during the first half of the year and it’s held back our potential in terms of sales and profits. On the positive side, when we’ve executed well, we're seeing progress in the innovation and renovation area on a launch today basis. We’re doing well on the distribution and consumption metrics we track. With all the pricing we're putting in place the price elasticity with experience today has been in line to better than we expected. And importantly we’ve been more successful where we have priced with product news. For example, Deli Fresh BOLD lunch meats and Kraft singled with no artificial preservative. That being said, we’ve more work to do. For instance, in a couple of our businesses, meals and desserts and parts of beverages, we relied more on promotional and coupon activity in the second quarter that we’d want to, a promotional trap that’s bitten many in our industry. In this environment, it is easy to fall prey to price discounting as a way to sell a temporary short fall in gross revenue or volume and to look to get a short-term boost in productivity from the volume leverage that occurs in the plan. But these activities can hold us back in our ability to realize the benefits of our PNOC or pricing net of commodity costs discipline. Year-to-date we’re negative in this area. And the main reason we’re a bit off track is due to the factors that I cited where we over relied on promotion. The other area where I would say we need to improve is process discipline, as we balance major renovation work with ongoing day-to-day operational excellence. As we talk to you about before, we must become more agile in our operations. This is not only in terms of managing the seas of change that we’ve talked about, but also in our base operations, including the start up of new initiatives, both renovation and innovation. We continue to invest in our people to develop capabilities across all facets of our business, from marketing through to operations, and we continue to build the profit discipline, that's the foundation of our lean six sigma efforts. But we are not where we need to be as evidenced by some of our start up issues and the product recalls we’ve had over the past six months. None of them individually has been of a size to have a material impact on our overall enterprise wide results versus the prior year. And in each case, we identify the issue, analyzed the root cause and have recovered quickly. But it has impacted us financially in a sense that they’ve taken away from our potential sales, potential profits and hurt our net productivity. Here are some numbers. In the second quarter, we booked recall costs of just over $10 million. However, when we step back and we estimate the total cost of the recalls we’ve seen this year, including opportunity costs like lost sales, its more like 3 to 4 times that impact to the potential top line and operating income we could have generated. Given these factors, it’s not surprising we’re running a bit behind our ongoing 2.5% annual net productivity target so far this year. And it’s entirely due to the challenges we’ve had balancing major renovation and ongoing manufacturing excellence initiatives. Great companies can drive change and maintain world class performance at the same time, and we need to do better here. Now both of these impacts the PNAC and the productivity are imminently fixable. And we’re doing the right thing to make up lost ground as we progress through the year. In fact, as we look at the first half of the year, despite some lost potential, our first half results are consistent with the first half; second half seasonality we’ve described in the past. That is roughly half of our sales and a bit more than half of our earnings coming in the first half of the year. And as we look at the second half, it’s more the unforeseen external factors that could take us off track somewhere we stand today. For example like a need to take significant additional price increases and the temporary dislocation that goes along with them late in the year or further escalation in promotional activity in the industry. Let me close by talking about cash, as always, a significant area of focus for us. Our free cash flow for the first six months was just over $450 million, up double-digits. We did have a significant increase in inventory levels largely from rising input costs. While we were coming out from low inventory base at the end of last year, this remains an area of focus for us. However, that was more than offset by the benefit of lower pension contribution as we continue to sustain a comfortable funded status of our plans. Net, we’re fully on track with cash year-to-date and in a cash is king type of business. That's a number we’re feeling really good about right now. So overall, we remain focused on delivering against the goals for 2014 that we provided to you in early February even in the face of what has been a very difficult operating environment, which is a good point for me to hand it back to Tony.
space:
We responded with price increases of between 5% and 12% across most of our cheese portfolio. These actions took effect at the end of March and we are seeing competitors priced off at the run up in their input costs on a typical lagged basis. And in meat, beef, turkey, and pork prices for our cold cuts have continued to increase and are at record high as we speak. If you remember from our last call, Oscar Mayer announced pricing across approximately 50% of its cold cuts portfolio with an average increase of 10%. And that was effective May 25th. As of today competitors have not yet moved in a material way to offset their costs, but it's still early by historical standards. On a year-to-date basis, we have implemented or announced price increases on products representing approximately half of our portfolio and for almost 20% of our portfolio we had the increased prices at a double-digit rate. As a result, we’ve seen some dislocation in market share and growth versus the broader industry year-to-date. Let me give you some numbers that characterize the impact. Let's start with market share. Through the first half, we continue to gain or hold share in roughly 60% of our business on a trailing 52 week and year-to-date basis. But that number slipped to almost 50% in quarter two and the recent slippage is primarily attributable to the categories where we’ve taken pricing. As far as growth versus the broader food and beverage industry, year-to-date, our 40 basis point decline in organic growth is trailing industry growth of roughly 1.5% and that’s mainly due to weakness in some of our meals and dessert and beverages category. So in terms of our goal to deliver profitable growth at or above industry levels, we have had an uphill climb on the growth element so far this year. But we do expect to make up ground as we get pass the near-term dislocation of leading and some very significant pricing actions that are absolutely critical in light of the commodity cost increases we are facing. Having said that, we continue to feel good about the profitable part of the equation. That is our ability to manage total costs through pricing, productivity savings, and smart spending and SG&A over the course of the year, and still deliver against our long-term profit growth algorithm. While the external environment, it has no doubt created challenges so far this year. We’ve created some of our own obstacles. When we take a close look in the mirror, its clear our report card is mixed from an operating perspective during the first half of the year and it’s held back our potential in terms of sales and profits. On the positive side, when we’ve executed well, we're seeing progress in the innovation and renovation area on a launch today basis. We’re doing well on the distribution and consumption metrics we track. With all the pricing we're putting in place the price elasticity with experience today has been in line to better than we expected. And importantly we’ve been more successful where we have priced with product news. For example, Deli Fresh BOLD lunch meats and Kraft singled with no artificial preservative. That being said, we’ve more work to do. For instance, in a couple of our businesses, meals and desserts and parts of beverages, we relied more on promotional and coupon activity in the second quarter that we’d want to, a promotional trap that’s bitten many in our industry. In this environment, it is easy to fall prey to price discounting as a way to sell a temporary short fall in gross revenue or volume and to look to get a short-term boost in productivity from the volume leverage that occurs in the plan. But these activities can hold us back in our ability to realize the benefits of our PNOC or pricing net of commodity costs discipline. Year-to-date we’re negative in this area. And the main reason we’re a bit off track is due to the factors that I cited where we over relied on promotion. The other area where I would say we need to improve is process discipline, as we balance major renovation work with ongoing day-to-day operational excellence. As we talk to you about before, we must become more agile in our operations. This is not only in terms of managing the seas of change that we’ve talked about, but also in our base operations, including the start up of new initiatives, both renovation and innovation. We continue to invest in our people to develop capabilities across all facets of our business, from marketing through to operations, and we continue to build the profit discipline, that's the foundation of our lean six sigma efforts. But we are not where we need to be as evidenced by some of our start up issues and the product recalls we’ve had over the past six months. None of them individually has been of a size to have a material impact on our overall enterprise wide results versus the prior year. And in each case, we identify the issue, analyzed the root cause and have recovered quickly. But it has impacted us financially in a sense that they’ve taken away from our potential sales, potential profits and hurt our net productivity. Here are some numbers. In the second quarter, we booked recall costs of just over $10 million. However, when we step back and we estimate the total cost of the recalls we’ve seen this year, including opportunity costs like lost sales, its more like 3 to 4 times that impact to the potential top line and operating income we could have generated. Given these factors, it’s not surprising we’re running a bit behind our ongoing 2.5% annual net productivity target so far this year. And it’s entirely due to the challenges we’ve had balancing major renovation and ongoing manufacturing excellence initiatives. Great companies can drive change and maintain world class performance at the same time, and we need to do better here. Now both of these impacts the PNAC and the productivity are imminently fixable. And we’re doing the right thing to make up lost ground as we progress through the year. In fact, as we look at the first half of the year, despite some lost potential, our first half results are consistent with the first half; second half seasonality we’ve described in the past. That is roughly half of our sales and a bit more than half of our earnings coming in the first half of the year. And as we look at the second half, it’s more the unforeseen external factors that could take us off track somewhere we stand today. For example like a need to take significant additional price increases and the temporary dislocation that goes along with them late in the year or further escalation in promotional activity in the industry. Let me close by talking about cash, as always, a significant area of focus for us. Our free cash flow for the first six months was just over $450 million, up double-digits. We did have a significant increase in inventory levels largely from rising input costs. While we were coming out from low inventory base at the end of last year, this remains an area of focus for us. However, that was more than offset by the benefit of lower pension contribution as we continue to sustain a comfortable funded status of our plans. Net, we’re fully on track with cash year-to-date and in a cash is king type of business. That's a number we’re feeling really good about right now. So overall, we remain focused on delivering against the goals for 2014 that we provided to you in early February even in the face of what has been a very difficult operating environment, which is a good point for me to hand it back to Tony.
Tony Vernon:
Thanks, Teri. I wanted to spend some time today talking about the operating environment and the challenges we continue to face both as Kraft and as an industry. You have been hearing a lot from our industry peers and the news hasn’t been great. I'm often asked what’s our take on the situation, and what are we doing about it? As an industry, top line growth and more specifically profitable top line growth has been and is likely to remain challenging in the near-term. Many of you have written about this. Right now, industry returns on promotional activities, innovation, and even product renovation are lower than what we’ve seen in the past. You’ve seen the numbers on promotion. During the first half of 2014, of the largest 100 food and beverage categories, which represent over 80% of total food and beverage, nearly two-thirds increase the percent of dollar sales from promotions. Yet, the promotional efficiency to drive incremental sales did not hold pace with only 45% of these categories, showing improved promotional efficiency and Kraft is right inline with those numbers. In light of these trends, we're going back and taking a harder look at some of our smaller innovations, smaller SKUs, and marginal marketing programs to decide where we continue to fish and where we need to cut bait, and make sure we are living the principal of fewer, bigger, better. In our view, it’s driven by the seas of change that we outlined at CAGNY, in February. Consumers focused on value and nutrition and well-being, our customers coming to terms with change in shopper patterns and channel shifting. The rise of digital media, breaking established marketing principles and best practices. And it's not just the confluence of changes, but the pace of the change. Even in the two years, since we became an independent company the pace of change has been dramatic. Yes, the pressure is great to drive traffic for our retailers and to respond to competitor’s price based, land grabs in like kind. The second quarter in particular, was an intense, crowded holiday quarter, given a late Easter, putting additional pressure on consumer wallets and customer traffic. The solution to all of this or ask if the playbook we’ve been talking about all along. Land innovation, reinventing marketing, and establishing brand ubiquity across channels. But equity building programs such as advertising, innovation, renovation, take time to effectively drive volume and profitable growth, so does building distribution in non-traditional channels. It all requires discipline and we need to stay sharp on this point. In some ways, we have to unlearn what we believe to work in the past and relearn what will make a difference today. In the short-term, adjusting to such momentous shifts favors the smaller, more nimble players that are working from a small base. And I think that's what you're seeing to play out in the most recent set of financial results across the food and beverage industry. But there is no doubt that even with the changes in consumer behavior and the tools we use to communicate with them, consumer staples is and will still be in industry that sees real benefits from scale. Our teams know it and I’m encouraged by the collaboration I’ve seen among our business units to share best practices and key learnings. It is no small coincidence that our cheese, nut, coffee and meats businesses are all improving. They are sharing their best practices to build these businesses last even in the phase of rapidly rising commodity costs. And there is no better evidence of the benefits of scale and the success of P3, Kraft Cheese, Planters Nuts, and Oscar Mayer Meat in one protein pack. Our breadth of expertise shared insights and our scale is what will help Kraft win together. And I’d love what I’ve seen on the scale programming front, which has brought excitement and food traffic to our retailers, while delivering solid returns. These things are foundational to our playbook. And in our view they’re what will provide the best returns, but make no mistake. This is not a quick fix. It is about consumer insights, big ideas, innovation, and developing talent that can execute with discipline and excellence and understanding that you don’t bet a 1000 in this game. The good news for Kraft is that we’re well positioned to drive profitable growth, while we execute our playbook. I have said before, that it’s a good time to be at Kraft and I think it's even more true now than it was at the time of our spin-off. We have a significant opportunity to go our brands and we’re putting a high priority on brand innovation, renovation, marketing reinvention, and extending channel penetration of key brands large and small. Take A1 original sauce for example. We’ve repositioned this brand and launched a well integrated social media and traditional marketing campaign to move A1 beyond stake and broaden its appeal to new consumers, like Millennials who are cooking up different types of protein for dinner. Consumption is up 3% since the campaign launched versus a 3% decline pre-campaign. Share is up half a point year-to-date and A1 is starting to grow household penetration for the first time in years. We can do this on big brands as well, Philadelphia cream cheese for example. We talked about the renovation and supply chain improvements on Philly over the past several months and its paying off. Behind the proprietary positioning around freshness, from farm to table in six days, our market shares in all forms of cream cheese, brick, soft and whipped are all up. Customer and consumer response to the renovation of our Philly soft cream cheese spreads that launched in March has been terrific. Philly share of the soft cream cheese segment is up half a point and retail sales across all outlets are up 5%. Brand renovations are a must if we were to keep our brands relevant. It is and will be one of our biggest areas for investment. We will continue to innovate to extend our brands into new consumption occasions like we have with our Keurig-compatible cups. We’ve created $200 million plus business from a standing start, just 18 months ago. Innovation overall continues to be critical to keeping our brands relevant and we continue to be very excited about the success of our Gevalia brand, P3, as well as Lunchables uploaded and Kabobbles. I'm glad that’s doing well because I just like saying Kabobble. Marketing reinvention is also a big opportunity for Kraft. And we will talk more about in our back-to-school presentation in early September. And we’ve made good progress and have some strong growth rates from extending in the new channels. It’s still early, it’s a small base, but I like the momentum. Managing total cost to protect investments continues to be a key foundational priority. Bob Gorski talked a lot about the drill sites within our supply chain about a year-ago. But there is more we can do in other parts of our business, including overheads and we’re going after it. We continue to take appropriate pricing actions to offset rising input costs, when and where we needed. And we will not lose our focus on cash and free cash flow productivity. So we can continue to invest while delivering the dividend to shareholders that we committed to. We also continue to evaluate all options to accelerate the remaking of Kraft into a best-in-class food and beverage company. Our approach is the same as we laid out almost 2 years ago. We rack and stack our opportunities, internal and external on a risk adjusted return basis and go after what's at the top of the list as return profiles change so does our list. We have also talked about the environment today through the consumer lens, but we’re also well aware of the increase activity in the food industry on the M&A front and in some of the categories in which we compete. Now you’ve asked me the question before, so you know the answer. We’re going to look at everything and talk about nothing. So, to wrap things up. Our first half results were consistent with our typical first half, second half revenue and profit seasonality despite some considerable headwinds. It is a challenging environment, but we like our chances. And while we continue to make headway in executing our playbook, we know there’s still more work to do. With that, we look forward to your questions.
Operator:
(Operator Instructions) Our first question comes from the line of Bryan Spillane with Bank of America. Your line is open.
Bryan Spillane - Bank of America Merrill Lynch:
Hi, good afternoon.
Tony Vernon:
Hi, Bryan.
Bryan Spillane - Bank of America Merrill Lynch:
I guess a question is for both Tony and Teri. Tony, you spent a lot of time talking about a lot of the headwinds that the industry has faced and that you face this year, and Teri you spoke about some of the execution issues. But at the same time you’re still talking about being -- the year being in line with your expectations you had going into the year. So, can you talk a little bit about first, in terms of expectations, if I recall it correctly was to grow in line with your algorithm and then there were some onetime items that would sort of be layered on top of it? So just understanding that, that’s still what we’re talking about. And I guess second to that, as we just start to look forward, it was remarkable that you delivered the earnings you did this quarter with gross profit dollars actually being down. So if you could talk a little bit about just how you would think about gross profits tracking going forward. And I’m assuming just the pricing catching up to the cost of goods sold and how you would look at margins or gross margin improvement going forward?
Teri List-Stoll:
Okay, well we’ll start Bryan and if we miss some things you’ll come back and tell us whether we missed it or not. And maybe the place to start is to reiterate what we said which is that. We are committed to our plan and we feel good about the prospects we have remaining. If you look at our first half delivery, it is consistent with the seasonality we typically see which is about half of our revenues and a little more than half of our profits in the first half of the year. So, when you look at that we are on pace to what we promised in February and that’s the plan that we’re committed to. We did say upfront that we would have a slow start to the year. On the top line we came into the year with a bit of an inventory build with the customers that we had to work through and we saw that in the first half. And on the bottom line basis, we’re climbing up pretty steep commodity cost curve and so we have those cost impacts and the pricing benefits tend to lag some of that and you also get some of the volume dislocation we talked about in the quarter. So, I think in most respects what we’re seeing is largely what we expected could play out at the beginning of the year when we talked to you. And you talked about okay, well what happens in the second half. We did talk about the fact that we do have with the cost savings initiatives, we have lower spending this year than last year. So that’s a bit of a reconciling item that we put to the side and we focus on the underlying excluding that. And so, our views on the year really haven’t changed. We’re committed to the long-term growth algorithm. We have a plan. We’re executing the plan. We need to execute it better and that’s really what we’re committed to.
Bryan Spillane - Bank of America Merrill Lynch:
Thank you.
Operator:
Our next question comes from the line of Ken Zaslow with BMO Capital Markets. Your line is now open.
Vishal Patel - BMO Capital Markets:
Hi, this is Vishal Patel in for Ken. I wanted to ask about cost restructuring, well I understand that cost restructuring is ongoing at Kraft. It seems like it maybe expanded towards attacking overheads, and can you talk a little bit more about that? Thanks.
Tony Vernon:
Well I’ll let Teri help me, but we’ve done a good job on overheads as you know. I think we’ve cut 500 basis points over the last three years. You know that we set out with our scale and size to be the leanest most nimble company around the nature players and we’re doing a good job against this. If there is more to get we’re going to get it. And so my comment in the script was saying that we’re always looking at this and benchmarking it, and we think there are opportunities to get leaner and we’re going to go get them over time.
Teri List-Stoll:
When we rolled out the evolution of our playbook into playbook 2.0 at CAGNY, we broadened our focus from just productivity to total cost management for the very reason that we do want to drive a culture of productivity all throughout the company. So that focus on simplification and efficiency in cost savings stands all elements of our cost structure and that’s really what we want to convey as well.
Vishal Patel - BMO Capital Markets:
Okay. Thanks.
Operator:
Our next question comes from the line of Robert Moskow with Credit Suisse. Your line is open.
Robert Moskow - Credit Suisse:
Hi. Thank you. SG&A in the quarter was well below what I had expected and you talked about Tony falling into the trap of short-term discounting. Can you give us a sense as to what's happened to the advertising budget for the year? And just speak broadly, you’ve talked very passionately about the need for reinvesting into the business and that is the -- that is part of your long-term plan. So, to what extent is this year going to be kind of a maybe a step backwards I suppose in those types of brand investment.
Tony Vernon:
Yes, you read me right, Rob. Our objective is to continue building out share of voice to competitive levels. We were relatively flat in Q2, but we were up in the first half consistent with our algorithm. I’m not going to give you a number going forward, but we do want to make sure that the advertising we put out there is returning profitably. And so, with an eye to efficiency we’re going to continue to invest in these brands.
Teri List-Stoll:
And just to complete this, that SG&A line is also benefited from a reduction in overhead spending. So we do have that benefit flowing through as well.
Robert Moskow - Credit Suisse:
Now the difference between this year and last year is pretty vast Teri. Is most of that -- some of it must be the restructuring spending too, but is most of the reduction overhead cost and should we reflect that in our second half as well?
Teri List-Stoll:
So, if you take out the differential in the cost savings initiatives the restructuring spending, the remaining change in that is more attributable to overhead.
Robert Moskow - Credit Suisse:
All right. Thank you.
Operator:
Our next question comes from the line of Andrew Lazar with Barclays. Your line is open.
Andrew Lazar - Barclays Capital:
Good afternoon everybody.
Tony Vernon:
Hi, Andrew.
Andrew Lazar - Barclays Capital:
Two things Tony stood out to me a little bit from some of your prepared remarks. The first one, I guess was this, the promotional and couponing activity that you fell into a little bit in the quarter. I guess, one of the things that so, I guess critical to the way Kraft laid out your growth algorithm over time was a much more modest and reasonable sort of top line growth algorithm. Let’s say you could focus a lot more on profitable sort of volume and not just go after share for share sake. So the first question is, how did this couponing process happen and how you keep it from happening again going forward? And the second was productivity is such clearly a huge part of the thesis around Kraft at this stage. So to be running behind on that because of executional issues, I guess is somewhat troubling. So I’d love a little bit more perspective on what specifically were the issues? Was it going after productivity in too aggressively or too quickly or in the wrong places, a little bit more perspective there would be helpful because these just seem like they’re sort of key issues around the stock really as I think about it.
Tony Vernon:
Okay. I’ll take part one and Teri is going to take part two. I think it was an unusual quarter for all of us in the industry. And I think you have to be careful when looking at it relative to the fact that in the same quarter we took price on 50% of our brands as we dealt with retailers who had three holidays in the quarter. And so, while I feel that we probably let too much coupon and price happen in a few categories. I think overall we were quite disciplined. I think the few that we probably feel into the trap a bit was especially dinners. Dinners as you know is probably the most important segment in the center of the store. We have an incumbent competitor who is pricing very aggressively and you have a retailer who needs to build traffic in dinners because it is so critical to the overall performance of the store. And with all of the action and the price we took, we dealt back some of that price during the quarter. So you saw a big impact on meals. We also so it honestly in Capri Sun which I think you know is one of the very important seasonal items in the Kraft line and we held out price at a level that we felt would grant us the merchandising. Two lessons learned. As we go forward we’re going to look hard at the returns we get for these things. But I don’t think we’re going to have this, what I call the rare confluents of events for quite a few years and we’ll get more disciplined to ensure that we continue to manage the algorithm you described. I’ll turn it to Teri for the second one, if that’s okay.
Andrew Lazar - Barclays Capital:
Yes. Thank you.
Teri List-Stoll:
So, on the productivity side Andrew, as we talked about in the base part of the cost, a lot of -- substantially all of the differentials we’re seeing between out long-term goal and productivity and what we’ve seen so far in the first half the year has been these more executional issues where we’ve had start up issues with some of renovations. We have had the recall impact. And that does have a pretty significant impact on our net productivity. So it has nothing to do with what we see as the population of opportunities in terms of drill sites and the ability to deliver productivity in the long-term. We continue to feel as Bob Gorski described that that is a very, very long ball game ahead of us to go after. But in the quarter and in the half we haven’t delivered that largely because of poor execution which is as I said imminently fixable. We just need to buckle down and deliver with excellence.
Andrew Lazar - Barclays Capital:
And Teri are you still looking for $150 million in restructuring for the full-year because you’re still running obviously well low below half of that through the first half of the year?
Teri List-Stoll:
Yes, that’s still our best guess at this point. We new that it was going to be more back half loaded and so, we’re pretty much on where we expect it to be, and that is I think a reasonable estimate at this stage.
Andrew Lazar - Barclays Capital:
Thank you.
Operator:
Our next question comes from the line of Matthew Grainger with Morgan Stanley. Your line is open.
Matthew Grainger - Morgan Stanley:
Hi, everyone.
Tony Vernon:
Good morning, Matt.
Matthew Grainger - Morgan Stanley:
Just two questions if I could. One just to come back to the issue of profitable reinvestment. Could you talk a little bit more about progress on Maxwell House during the quarter? You talked about higher promo spend in beverages which seemed largely attributable to Capri Sun, but there was clearly some activity and some advertising earlier in the quarter on Maxwell House, its not clear whether that’s continued sort of fully into Q3. So, could you just give us an update and sort of whether you’re happen with the initial results of the marketing campaign there? And then, just a quick follow-up. Could you talk a bit about operating dynamics in Canada? We have heard about some of your larger retailers becoming more active and asking for discounts and promotional support. I know you had unfavorable PNOC there. So just what you’re seeing in the market and whether it’s a cause for concern?
Tony Vernon:
Yes, good question, Matt. I think we’re making significant strides in rejuvenating coffee across all three segments, Pods, Premium, with Gevalia and Maxwell House. And I think Maxwell House has got the nice positive run year. The team has done a good job making sure it’s the combination of the playbook, innovation with better best pricing and the full application of positioning and advertising. So, I feel quite good about our coffee progress overall and Maxwell House in particular. Second part of the question. Remind me -- it was Canadian retail?
Matthew Grainger - Morgan Stanley:
Yes.
Tony Vernon:
Yes, I mean we have a pay for performance system in Canada. We have a very similar trade relationship that we have tier and we haven’t seen impact we’re the biggest player in grocery. We haven’t seen the impact of what you’re describing. Clearly it’s a consolidated market and clearly we have to continue to execute our playbook to maintain over leverage with what are very good customers and shop customers.
Matthew Grainger - Morgan Stanley:
Okay, great. Thanks, Tony.
Tony Vernon:
You bet man.
Operator:
Our next question comes from the line of Alexia Howard with Sanford Bernstein. Your line is open.
Alexia Howard - Sanford Bernstein:
Good afternoon everyone.
Tony Vernon:
Hi, Alexia.
Alexia Howard - Sanford Bernstein:
Hi. You called out JELL-O a couple of times as being problematic in that particular segment. In addition to the category declines it looks as though you’re looking out to Kozy Shack by land of Land-O-Lakes, and it looks like a 500 basis point shift year-to-date. Is that one of the issues that they seem to be pushing their simple ingredient message quite hard? Do you need to reformulate in the -- given the issues or is it just not worth it because the category is declining so rapidly. So, just a little bit on the strategy in there and how do you avoid being caught out like that in some of the other categories that are out there? Thank you.
Tony Vernon:
Yes, and I did mention this in the script. The smaller players who are innovating quickly and frankly quite well are getting a receptive audience in our retailers because of the need for innovation. And I do think in the short-term it has an impact. I do think JELL-O is a very important brand and we have to continue on all fronts, improve it. Mostly the pressure is coming from the sweet yogurts and the Kozy health and wellness play clearly in our playbook across all of our brands. We got to make sure that the health and wellness benefit that our R&D group has done such a good job with in many of our cheese categories that we exercise it in our center of store categories. On the JELL-O business we have got to increase the velocities to give the customers what they’ve come to depend on from JELL-O. We’ve got fresh eyes on the business and we’ll get back to you with progress reports as we go.
Alexia Howard - Sanford Bernstein:
Great. Thank you very much.
Tony Vernon:
Yes.
Operator:
Our next question comes from the line of David Driscoll with Citi. Your line is open.
David Driscoll - Citigroup Global Markets Inc.:
Great. Thank you and good afternoon.
Tony Vernon:
Hi, David.
David Driscoll - Citigroup Global Markets Inc.:
So just two questions. One is just a numeric question and then a question for your, Tony. You mentioned that net productivity was behind. Can you actually give us an update as to what the number is? So if you target 2.5% and you’re running behind. Is this zero or is it -- what's the ball game that we’re looking at for 2014? And then the second question relates to the coffee business. And specifically Tony, I love your comments about the $200 million business from the standing start in K-Cup, but we’ve got the big launch of the Keurig 2.0. Are you expecting to loose shelf space and/or are you going to launch a compatible product? Thank you.
Teri List-Stoll:
I’ll handle the productivity question and let Tony take the other one. On the productivity we’re not going to disclose the specific number, we don’t get down to that level of detail. But I can tell you we did have productivity benefit in the quarter in the first half, but running below the 2.5%. As we look forward to the year, that’s really what we’re focused on delivering against the 2.5%. Its got some challenges and getting to that number given the start to the year, but with the plans we have in place the idea is we have identified that’s clearly exactly what the team is fully focused on delivering.
Tony Vernon:
And David to your great question on Keurig. We’re very excited about the $200 million plus that we got and we don’t see that momentum stopping in this new environment that everyone is anticipating. We like being in control of our destiny. It’s all about the profitable growth in that category and we think in any scenario we’ll continue to do about quite well and build share.
David Driscoll - Citigroup Global Markets Inc.:
Thank you.
Operator:
Our next question comes from the line of David Palmer with RBC Capital. Your line is open.
David Palmer - RBC Capital Markets:
Thanks. That’s RBC. Good evening. You noted that competitors that materially follow the un-pricing on some categories. I assume that that would center on the cheese business perhaps you can confirm on that. And you mentioned that its still early, but it looks like its been a couple of months where you’ve been running high on price and having some volume issues within cheese. Does it feel like the competition is taking a relatively long time? Any color on that and what's going on in cheese would be helpful.
Tony Vernon:
Yes, the only color is, this isn’t within standard timeframes we have seen. And we feel quite good about how cheese has hung in there given the situation. It’s nothing out of the ordinary. So, I feel great about our cheese business overall.
David Palmer - RBC Capital Markets:
Just one last one, you’ve been making an effort to remove artificial colors, flavors, preservatives. Where do you stand on this effort and has that had any measurable positive impact you can share?
Tony Vernon:
I think it’s an important developing renovation for our business and the industry. And it started for us with Oscar Mayer selects that I’ve talked about many times in previous calls where we removed the chemical preservative and replaced it with a natural. It did very well in that business and have really expanded it across the line. Yes, we feel great about the recent moves we made including removing preservatives from Kraft Singles, and yes we do believe its going to have a material impact on our business and our health and wellness profile. We owe it to the consumer to offer these options.
David Palmer - RBC Capital Markets:
Thank you.
Operator:
Our next question comes from the line of Jonathan Feeney with Athlos Research. Your line is open.
Jonathan Feeney - Athlos Research:
Good afternoon, thanks. Couple of questions and just a clarification, please. First, when you make the decision to participate in discounting activity in a category like that, you must believe that’s going to drive purchase behavior somewhere, but you’re not getting a lift. So, does your data indicate that volumes will be even worse if you didn’t discount or does it kind of indicate that maybe there is a more optimal way to kind of comment at that tradeoff? And just secondly related to that, do you worry that when you discount within a category, again this is again just an example but I’m really trying to get the philosophy here that your trader reactions outside that category within say the dinner occasion, so its category by soup or frozen foods and can foods that are actually going to feel some pressure and respond in time in pricing. Does that weigh on your thought process as you think about a decision like that?
Tony Vernon:
Yes, good question Jonathan. Part one, its all about profitable growth in the equation. And remember decisions about pricing promotion have a lot to do in our world and big brand world with productivity in plants, and how much you can push through an efficient plant system and with Lean Six Sigma we become much more efficient. So, we weigh it all in the equation. I did quote the industry data on the impact of promotions and its declining. So, I think we’re all getting much sharper in this. As to the second part of the business, we do measure Kraft Macaroni and Cheese against the broader category definition and we do think about the competitive environment as we take our promotional decisions.
Jonathan Feeney - Athlos Research:
And I guess you’re comfortable with the affect that’s having?
Tony Vernon:
Yes, we are comfortable I would say; we got to sharper. And meals is so important in that center of the store and I’m talking broader meals. I think if you’ve talked to any retailer they’d say they’re depending on us and some of the other big players to bring the consumer back to the store with that meals business.
Jonathan Feeney - Athlos Research:
Got you. And just one clarification, Teri you mentioned -- I just want to make sure I know all the cash flow goals. Your cash flow targeted 90% of earnings, right? Are there any other cash flow targets that I don’t know about?
Teri List-Stoll:
No. That we shifted to a free cash flow productivity measure as a better way for us to drive the organizational behavior.
Jonathan Feeney - Athlos Research:
Thank you very much.
Tony Vernon:
Thanks, Jonathan.
Operator:
Our next question comes from the line of Chris Growe with Stifel. Your line is open.
Christopher Growe - Stifel Nicolaus:
Hi, good evening.
Tony Vernon:
Hi, Chris.
Christopher Growe - Stifel Nicolaus:
Hi. I just had two questions if I could as well. A bit of a follow on to Jonathan’s question on promotional activity. There was a comment in the release it says that there was something like lower expenditures on in-store activity, that’s obviously not promotional related spending you’re referring to there, is that correct or if you could define what that refers to?
Tony Vernon:
I think in that release it refers to display activity.
Christopher Growe - Stifel Nicolaus:
Okay. So you’re getting less display activity, but you’re promoting more heavily. I’m just trying to understand the balance there.
Teri List-Stoll:
Yes, and maybe I’ll -- at the risk of getting two accountants like here, I’ll tackle that question and tell you why it’s important. That in-store activity that Tony described is largely part of our advertising marketing spend which was a below the line item. As we have shifted some of that money intended for those kinds of activities to promotional activities, pricing related couponing activities those actually show up as a deduction from gross revenue to come to our net revenue. So, you get kind of a double whammy of its turning out that spending isn’t as efficient as we would like it to be and its showing up as a deduction from gross revenue to get to net, because if we step back on the quarter our gross revenue really was about in line with where we expected. But when you take all that shift to couponing activity from what was thought to be in the marketing line, you get an additional hit on revenue.
Christopher Growe - Stifel Nicolaus:
Okay, that’s helpful. And actually, leading into my second question which was, is the intention then Tony to have less promotion and more advertising. So a matter of getting that mix to switch back is that the idea? And then I guess related to that is the promotional spending in the quarter that occurred. Did it reduce; obviously does it reduce the price realization you’re going to show. I guess I had modeled more price realization in the quarter. I see it in cheese, but I didn’t see across some other divisions. Is it because the promotional spending was so much higher?
Teri List-Stoll:
Yes, there’s two pieces to that. One is this couponing shift of dollars. The other is as Tony mentioned the Easter shift brings a lot of promotional programming into the quarter. So the combination of those will give you a larger gap. And then the last piece is on pricing even though we have taken a lot of pricing in the quarter, the actual Cold Cuts pricing didn’t take effect until May 25th. So, quite late into the quarter from that revenue standpoint.
Christopher Growe - Stifel Nicolaus:
Okay. Thank you.
Tony Vernon:
Thanks Chris.
Operator:
Our next question comes from the line of Eric Katzman with Deutsche Bank. Your line is open.
Eric Katzman - Deutsche Bank:
Hi, good evening.
Tony Vernon:
Hi, Eric.
Eric Katzman - Deutsche Bank:
Okay. Couple of, I guess follow-ups at this point. So, free cash flow productivity is running through the first half using your numbers at 45%. So, can you talk a little bit about -- you kind of highlight the growth in free cash flow but the efficiency so far this year is way below your goal. So, kind of how do I like get to anywhere close to 90% for the year with that kind of number in the first half?
Teri List-Stoll:
I guess if I just said trust us; that probably wouldn’t be adequate for you.
Eric Katzman - Deutsche Bank:
Right now, say again.
Teri List-Stoll:
Two things. One it definitely is below the goal for the year, but it isn’t unexpected or inconsistent with our seasonal pattern. So, typically the second quarter in particular is where we have the biggest working capital demand. And so, the second half cash flow generation historically is much better and that’s exactly what we had predicted and expect for 2014.
Eric Katzman - Deutsche Bank:
Second question, I guess related to the free cash flow, your debt is about the same versus the year end. You said that you’ve grown your free cash flow, yet there didn’t seem to be any stock buyback and so -- I’m kind of in reference to comments Tony, do you think like M&A is that something that’s on the plate because it doesn’t seem like you’re buying that stock and the dividend -- essentially?
Teri List-Stoll:
So, just as a point of clarification. We actually did buy back stock. So, so far in the first half we bought $235 million in shares. You don’t see it if you just look at the shares outstanding because we’ve had -- with the stock price increase we’ve had a higher degree of option exercises, so that kind of mitigates the fact a little bit. But we do have $235 million of share repurchases so far this year. That program didn’t start until I guess late February is when we really got it put in place. So, you’ll see continued activity over the remainder of the year there.
Tony Vernon:
And regarding M&A Eric, obviously the environment is heated up. Our approach is the same as we said. We consider everything. We’re never going to say never, and we talk about nothing.
Eric Katzman - Deutsche Bank:
Okay. I just want to follow-up on this promotion question. I never realized there’s been a lot of that. But when you talk about coupons, are you talking about basically price allowance to the retailers because and more and more coupon redemption is like 1% or 2% in the industry. You raised prices, call it $230 million versus a year ago if I say 50% is up 10% and I mean you would have to be like a -- assuming like a, either a massive amount of couponing to the consumer or just a massive redemption rate if half of that spend back of your pricing was coupons?
Tony Vernon:
Yes, so just a clarification on couponing. Our SSI redemption in the big brands is multiple folds higher than your number. But the most important dynamic in couponing today is the stacking that’s going on enabled by the internet. And really all of us are working through what is an incredible change and how the consumers able to process the coupon and stack them up even with a retailer loyalty program and FSI maybe one they had from another offer, buy this many Kraft’s and get this off. You can stack them all together now and if we’re not careful the consumer is getting a discount that’s more than they need and that was really happening. Keep in mind on the price, your price calculation (indiscernible) the comment about the price realization was scattered throughout the quarter. Oscar’s price didn’t take until late May. So you're not seeing nearly as big a number as you quote, but I think the coupon dynamic is worth all of us looking at and its something we got to get very disciplined about.
Eric Katzman - Deutsche Bank:
And then so that’s -- I'm sorry to take this up, so that’s where kind of the lack of control kind of hit because you got so much digital coupon redemption above what you had probably assumed historically that, that’s hitting full across so many products?
Teri List-Stoll:
Yes, we will probably use those words called lack of control, but its certainly where we saw some of the activity escalation and we’ve -- as Tony said, as you get that stacking, you do get lower efficiency and so that’s exactly what we need to tackle. We have the visibility to it. It was the magnitude of it, I guess, is what took us by surprise and we need to go after it.
Tony Vernon:
And keep in mind Eric, its attracted from the gross revenue line.
Eric Katzman - Deutsche Bank:
Yes. Okay. That’s all. Thank you.
Tony Vernon:
Okay. Thanks. One more question.
Operator:
Our next question …
Tony Vernon:
Two more questions? Two more.
Operator:
Our next question comes from the line of John Baumgartner with Wells Fargo. Your line is open.
John Baumgartner - Wells Fargo Securities:
Thanks for the question. Good afternoon. Tony, just coming back to price promotion and view from a different angle, we’re continuing to hear about how promotion is being met with disappointing volume response. I think just now after the holidays we’re seeing center of store buy and get one, 10 for 10, buy the brand we see the private-label for free type of offers. So yes, it sense for whether we’re going to see retailers begin to shoulder more of the investment and promo in the back half of the year. Is this more manufacturers just doubling down as baseline bonds are still weak, just your thoughts there?
Tony Vernon:
Yes, I think you have to look at the consumer. The strapped consumer is driving retailers actions. And the consumer is shopping channels for best price and it is very important to the retailer that they maintain their share of those families frankly. That’s what’s driving it. I think all of us have to realize that its not the long-term way to run a business. A long-term way is to innovate and offer a real value to a consumer and that’s where we got to go.
John Baumgartner - Wells Fargo Securities:
Thanks, Tony.
Operator:
Our final question comes from the line of Diane Geissler with CLSA. Your line is open.
Diane Geissler - CLSA:
Hello.
Tony Vernon:
Hey, Diane.
Diane Geissler - CLSA:
Hi. I wanted to ask about the behavior in the packaged meat business. So obvious there are some activity there on the deal side. You took your pricing sort of late-ish in the quarter, any read on what is going on with your competitors just in terms of do you expect them to follow you at some point, because certainly the input costs have risen pretty aggressively and I guess to the extend that maybe there is something going on with either private-label trying to make more share, what do you expect to see in terms of your volumes in the back half of the year, the price gap remains sort of as wide as it is today?
Tony Vernon:
Yes, its -- they have -- its not out of the bounds of the typical timing we see. And keep in mind our price increase didn’t hit until late May. Obviously, I can’t comment on where they will go with price, but there is -- this category has been -- is starting up all over the years. I don’t necessarily believe if you’re getting a vertical integration that it stay -- it’s a synergy that’s going to drive disadvantage to Oscar. We’ve competed effectively with other vertically integrated players over the time. Smithfield is long been vertically integrated and they hasn’t hurt the Oscar Mayer business to any disadvantage. ConAgra used to be vertically integrated with Armour and Swift, clean results. I think just like any other business, maybe especially in meats, because the protein is a trend positive win, innovation, renovation and great marketing really matter. And so to us Oscar Mayer is a jewel and we like our chances.
Diane Geissler - CLSA:
Okay. I will leave it there. Thanks.
Tony Vernon:
Great.
Operator:
And I’m not showing any further questions at this time. I’d like to turn the call back over to management for closing remarks.
Christopher Jakubik:
Well, thanks everybody for joining us. For the analysts who have any follow-up questions, Doug DuMars and I will be around to take them. And for anybody in the media with a follow-up question Basil Maglaris will be around for you. So thanks again everybody for joining us and have a great week.
Operator:
Ladies and gentlemen, thank you for participating in today's conference. This concludes the program and you may all disconnect. Everyone have a good day.